I
Moving-^ Picture
^OL. 77, No. 1
NOVEMBER 7, 1925
PRICE 25 CENTS
Love Event
of the Season
in a flaming
romance writ-
ten especially
for her
JOSEPH
HERGESHEIMER
Screenplay by
Willis Goldbecti
Directed by
n
a ts^i cparamaunl g>icture
Published by CHALMERS PUBLISHING COMPANY
516 FIFTH AVE.
NEW YORK CITY
Knirrrd ;is sfccmil class matttr J um 17, I'-i*, at tlit I'l.st Office at New ^■ol■k, X. Y., under the act of March o, 18/11. Printed weekly. ?3 a year.
MOJ-fXC PlCTURIi WORLD
THROW AWAY THE
DICTIONARY, BOYS!
BIOOi6 goes the dictionary.
Fewer words and more tacts is what exhibitors want anyhow.
MetrO-Goldwvn-Mayer salesmen are saving their tonsils.
The pictures do the talking.
We release a new argument every week.
And that's been going on since we gave you Lon Chaney in "The
Unholy Three" back in August.
And followed it with the most marvelous line-up of self-selling product
ever put on spools.
Norma shearer in "A Slave of Fashion," "Pretty Ladies," "Sun-Up,"
"The Mystic" speak for themselves.
From coast to coast you hear "Never The Twain Shall Meet."
''Exchange of wives," "The T ower ot Lies," Ramon No\ arro in " The
Midshipman," Buster Keaton in "Go West."
They talk in hguresV* ••'*••''••••* :'/.•..*'.;
And now get readv-'for:.*';I'^hae -Nlei^^^
It has been talking for itself for three months on Broadway at $2 a talk.
No wonder there are a lot more Metro-Goldwyn-Maver exhibitors today
than ever before in history.
And more signing for The Qiiality Fifty-Two every day.
Iff you're wondering how long this record-breaking pace can keep up.
Listen.
In the coming weeks we're going to release a line-up of babies that have
even our past performance stopped.
The pictures talk for us.
That's why Metro-Goldwyn-Mayer is
THE TALK
OF THE INDUSTRY
I
bound
oecduse
Vs/ I Ll/I A M rw?.^*' PRESENTS
)f THE MOVING PICTUR,C
VER,SION OF
CHANNING POLLOCK^)'.
MlfGHTV DRAMA OF THE SINS OF SOCIETY
WITH EDMUND LOWE AMD ALL STAR, CAST
STAGED BY HARRY MILLARDe
OVER> THE HI LL
WHlO DIRECTED
2 years stag'e triumph in New York
Record runs in all bi^ cities
4,000,000 paid admissions $1 to $3
1!{ companies on tour in America
5oo,ooo copies of the novel sold
WAGES FOR WIVES
Fox Film Corp a ratio PL
^om Jacqueline Logan ^^Ifsf
Crei^hton Hale - Zasu Pitts Ijohn golden
Eaile Foxe - Margaret Livingston
UNIT
MOVING PICTURE WORLD
November 7, 1925
^cMlidty Campaign
WILLIAM FOX
EAST
V %r sixty odd
years the
greater of
\ all love
\ lt> Tories
ALMA
RUBENS
ERIC MAYNEI
Tl-IF FIRST YFAK Matt Moore
r , ^ , * ^ ^^^-'^^^ Frank Boizage TrodKCtion
John Qolde^n's Qrcat Coyne^dr ITit of Marrie^d Life
fox Film Copioratian.
\
November 7, 1925
MOVING PICTURE WORLD
(Started 64QJmrsago
Cpresents
LYNNE
Jeversudi an 8a^£ynne as
this — Cait and production
mak^ it supreme /
^rom ttie novel and play by J^rj. HENRY WOOD
Scenario by LENORE J. COFFEE
EMMETT FLYNN
J^rodudHorx,
y
WAGES FOR WIVES lilE"S£S:to„F--^«^
Fox Film Ooi Doratica,
O.K. FEATURE
LITAN
"^WUhmt
VERA REYNOLDS
Dorothy Phillips,
Robert Ames and
Rockliffe Fellowes
Adapted hy Monte Kaiterjohn
fivn the novel by John Coodwin
GEORGE MELFORD
production
BET
says WARIETY
GOOD, honest Melodrama is the BEST BOX OFFICE BET! An exciting
story — thrills — heart-throbs — and a happy ending— never fail to "get over"
with an audience. "WITHOUT MERCY" has all these sure-fire ingredients—
and then some! There are plots and intrigues, gripping, dramatic moments, a
real romance— all culminating in a startling climax that will pull an audience
right out of their seats. *
"BOUND TO APPEAL" SAY REVIEWERS
Variety says: "Its well ordered production, competent direction and acting make
it an okeh feature bet."
Film Daily says: "Dramatic offering that builds to good climax and includes
varied forms of suspense. Very well acted and nicely directed."
Motion Pictures Today says: "It is bound to appeal to the critical audiences
who weary of constant facsimiles and desire newness and freshness in a plot.
* * * And it will also hold its appeal for the masses, in that it abounds with
action and intrigue." i
RELEASED BY
PRODUCEKS DISTKIBUTINC COKPOKATION
F. C. MUNROE. Pitiidtni RAYMOND PA WLEY. Vicc Pi.sidenl and Ticasutci JOHN C. FLINN. Vict Prtildinr and Central Manaj"
MuUIMiHiliiiAiiiiiaiiiiliiiiili^
I
12
MOVING PICTURE WORLD
November 7, 1925
THE KING OF
THRILL- BL A
The Idol of American Youth From
Presented By
Hunt Stromberg
THE real "American spirit" is the "spirit of the
West." It is the spirit of "Young America" —
virile, vibrant, adventurous and devil-may-care.
That's the spirit Harry Carey typifies on the screen
— and that's why he's the idol of American youth —
from eight to eighty.
Harry Carey, the screen's best loved cowboy, is
famous for his broncho-bustin', square-shootin', reck-
less he-man type of characterizations that appeal to
every hezJthy-minded movie fan. He is essentially the
family favorite. Everybody, from seven-year-old
Buddy to seventy-year-old Grandma, likes Carey.
His pictures are clean, human and meaty with good
old-fashioned thrills. The villain gets his just desserts
and the hero wins the gal in Carey pictures.
An hour looking at a Carey picture is better than
all the medicine in the world for that "tired feeling."
Carey is the paprika in the movie bill-of-fare-
real "kick" in the screen cocktail.
TAKE A DOSE OF "DOC" CAREY'S WESTERNS
AND FORGET YOUR TROUBLES!
November 7, 1925
MOVING PICTURE W O K L I)
13
ZERS
8 to 80
"THE NIGHT HAWK"
"THE LIGHTNING RIDER"
"TIGER THOMPSON"
"ROARING RAILS"
"THE FLAMING FORTIES"
"SOFT SHOES"
"BEYOND THE BORDER"
"SILENT SANDERSON"
"THE TEXAS TRAIL"
"THE BAD LANDS"
"THE PRAIRIE PIRATE"
"THE MAN FROM RED GULCH"
Interpreter
of the
Eternal
West"
' ' MARRY
CAREY
f^ELEASED BY
PRODUCEKS DISTKIBUTINC
CORPOKATION
14 MOVING PICTURE WORLD November 7, 1925
ollow the
MOVING PICTURE WORLD November 7. 1925
Straight-Line Approach to—
PICTURE
THEATRE
ADVERTISING
EPES WTrtMP SAKGEKT
MEW YOWKOTV
With the Aid of This Book You
Can Give Your Patrons the Best
Projection in Town.
THEATRE ADVERTISING CONDENSED
Let £pes W. Sargot, who duris{ the pist loorteea yean bu mminwl asd
=iorc theatre advgiitjrg tha2 any o^er man in the bisineaa, ^^•9t yoo ia
form the be2c£ts oa his rich erpericnce ia this highly specialued form of ftdv
CONTENTS
lilf itSatlt—
. Tk> PirnailtUr (T tk« Tlsalrs
II. Tta LsMir a as A*iMl ii«i»t
III. A«Mrtl<(*f Fciam tar tts Hmm
IV. Tka ■•MTtoan •« Nans Trate lUrks
V. Mad
VI. Tl
VII.
VIII.
Bll
( 0»laf Prw Wark
XI. Nrvmacr A«*r«iiat
XII. Ty«c Ty*ac«l*f
XIII H'IftaM a>< UxCltt
XIV. PrIatlat. P>»«r aM
XV. PraMTlat A«*rH>-
XXI
XX
XXIII.
XXIV.
XXV.
XXVI.
XXVII.
XXVIII.
XXIX.
XXX.
XXXI.
XXXII.
Varii
A«a<rtlilat toMlal
H»«laf toaaiab aM
*«»«itUla«
lUlar Do A«nrtMaf
•awlat a Haaw
Oaaaamn
OUTSTANDING FACTS
U It is a 974 book
Z. It has (75
3. It gives f
S^lkx. "'i?nle»lc. 'lia£- S- It has a ra—tlwr. fast wcA-
tion room, the screen, speed
nwln jtxm, traosfomera, etc
7. It axks mA aanren S42 ap-
Price, $2.00
Postpaid
Price, $6.00
Fostpaid
Beta
liiie diBliM laoB, pncticai
■^e pnjee-
mg
<rf 9- ^^.t »
10. It is wTTttes by as
who koowB what he's writ-
all iiarfy iffltaai cnW coaa-
plmttly tmU ant three
Iwr* pmimoM editimns mt m
b»»h mm prmtmction.
At Your Dealer or Direct from
CHALMERS PUBLISHING COMPANY
516 Fifth Avenue, New York City
Exhibitors are
telling the
world about —
MOVING PICTURE WORLD
November 7, 1925
Metro'Qoldwyn -M
Metro Goldwyn Mayer
Tonight previewed Mae Murray in
Merry Widow to largest audience
the house has ever had Stop Three
hundred and ninety five people standing
Stop Absolutely your greatest picture
this year Stop Congratulations on such
a masterpiece Stop Audience unable to
praise it enough
De Luxe Theatre
West Coast Langley Circuit
Metro Goldwyn Mayer
Heres one you can brag about Ramon
Novarro in The Midshipman Stop It pleased
one hundred percent and the good word
was broadcasted for business was big in spite
of strong opposition including Harold Lloyd
in The Freshman The Fool and Abies Irish
Rose Stop The Midshipman is a wonderful
picture with a story that is different flavored
with the best comedy 1 have seen in many
moons and I wish to compliment you on this
splendid production Stop Kindest regards
Carl A Porter, Mgr.
Victory Theatre, Salt Lake City, Utah
Metro Goldwyn Mayer
Never The Twain Shall Meet closing week
at State Theatre Los Angeles today and
breaking all previous existing house records
at this theatre by over five thousand dollars
Stop Theatre absolutely taxed to complete
capacity at all performances forced to run an
extra de luxe performance every day Stop
Our patrons highly enthusiastic over picture
Stop Heartiest congratulations
A.B.Bowles, Qeneral Manager
West Coast Theatres, Inc.
Metro Goldwyn Mayer
Lon Chaney in Unholy Three opened at
Strand Theatre tonight breaking every
record this theatre ever had Stop Never to
my knowledge have I seen theatre goers so
deliberate in gaining admission to see this
masterpiece Stop Extra police protection was
necessary in order to handle the huge crowds
to avoid property damage Stop The success
of this picture is assured and I am looking
forward to a record breaking week at the
Strand Theatre Hartford
Henry Needles
Strand Theatre, Hartford, Conn.
Metro Goldwyn Mayer
Never The Twain Shall Meet closed
weeks engagement here Stop At end
of third day was tempted to wire vou
report of business Stop In order to be
conservative waited until end of engagement
Stop Final figures show third best week in
history of theatre only surpassed when had
added attractions in Gilda Gray and Siamese
Twins Stop St Louis newspaper critics
notably severe praised story cast and
direction Stop Picture easily exploited Stop
Congratulations on such splendid
production Regards
Harry Greenman, State Theatre, St. Louis
Metro Goldwyn Mayer
The Unholy Three played to biggest
business of any Metro Goldwyn
Mayer picture at State Stop I have
seen several of the new pictures and
feel that we are in for a series of
record breakers Regards
Sol Lesser
November 7, 1925
MOVING PICTURE WORLD
19
ayer^s Live Wires
"J
Metro Goldwyn Mayer
The Trackless Train arrived in Benton
Harbor Mich today while 1 was in the
city Stop This train sure created a
sensation and is without a doubt one
of the most creative and constructive
novelties 1 have ever seen Stop I want
to congratulate your company for such
a marvelous clean way of advertising
Kenneth Fitzpatrick
Fitzpatrick and Mc Elroy
Metro Goldwyn Mayer
Played Pretty Ladies full week against
Don Q eighty six percent increase over
corresponding week last year Stop You
can tell the exhibitors they have never
seen colored photography until they see
Pretty Ladies Stop Opened Monday with
Unholy Three to capacity business Stop
Patrons proclaim it Chaneys greatest and
the best picture of the season Regards
J E Tompkins, America Theatre
Colorado Springs, Colo.
Metro Goldwyn Mayer
Showed Lon Chaney in Tower Of
Lies last night with three hundred
people standing Stop Marvelous
picture in same class with Merry
Widow Stop You are certainly
leading production field
Jed Buell
Mgr. De Luxe Theatre,
West Coast Langley Circuit
Metro Goldwyn Mayer
It looks as if Never The Twain Shall
Meet playing at Warfield will break
house records for the week We have
already broken the Sunday record
and Monday record Stop The people
are well pleased with the picture and
if the theatre had more capacity we
could do more business Congratulations
Sol Lesser
West Coast Theatres, Calif.
Metro Goldwyn Mayer
Permit me to congratulate your office
and the Metro Goldwyn Mayer Co on
The Unholy Three which is by far the
greatest picture to my mind that Lon
Chaney has ever made Stop Durham
audiences have never received a picture
as enthusiastically as The Unholy Three
was received today on its opening
Don Nichols, Mgr.
Durham Amusement Co.,
Durham, N. C.
si
Metro Goldwyn Mayer
Never The Twain Shall Meet broke
all records Kunsky's Madison
Theatre last week Stop Opened
second week bigger than first
looking for a third
H.S.Ansley
Detroit, Mich.
Wires
3^.
MoviKg Picture
WORLD
Pounded in l^OJ hi^ J, P, Chalmers
Qiznt\jzmen of the Sales Jury —
Two significant messages from two ends of the
earth had a common termination on our desk last
week within the space of two minutes. One was
a news despatcli from a geological expedition, sandbound
at Insalah, a French garrison remote in the Sahara desert.
The other was a letter from A. H. Higley, an exhibitor in
Rushmore, a Minnesota town of four hundred.
Now, what has Insalah, Africa, to do with Rushmore,
Minn.? And what have they teamed up, to ofter to the
picture business?
The cable despatch from Insalah described the un-
earthing by a Franco-American expedition of stone love
letters in a desolate part of the Sahara where the prehis-
toric Sheiks did their stuff. In this particular region
around the year 1, the slogan evidently was "Say It in
Stone." The rock rhymes, dashed off by ardent swains
ages ago, and immensely valuable in their contribution to
the history of man, had a peculiar significance to us in
the light of the Minnesota letter which we opened directly
after reading them.
One of the African inscriptions, translated, read: "I
Beltaim proclaim love for LUi."
Another read: "I surely have said all I can to you."
So much for Insalah. Enters now Rushmore, Minn.,
contributing another human document, not hoary with
age, and not dripping honeyed words. AND not carved
in stone, but scrawled with a pencil.
This is what A. H. Higley, owner of the 260-seat Rush-
more Theatre, wrote: "I have closed my theatre for the
present, due to lack of patronage, and hardly think I will
open again. If the small town theatres want to live, there
wiM have to be something done on the part of the ex-
changes to give us a better rate, because the large towns
are getting even a cheaper rate in many instances than we
small fry. I CAN PROVE THIS."
The Minnesota Melody is not the Song of Love broad-
cast from Insalah. It is not "I, Higley, Proclaim love for
Exchange."
The complaint against high rentals, is, according to
many, the exhibitor's Song of Songs. We are told on the
one hand that the exhibitor can play that song in any
key. And on the other iiand we are told that sales forces
protesting against this exhibitor resistance to increased
rentals will go to a theatre owner who has been "edu-
cated" to "reasonable" prices and get his business by cut-
ting those prices in half.
This has been a good picture year. The lyric of Mr.
Higley's song should have been: "Business is fine.
Never better. October, 1925, Avill see the Rushmore
Theatre doing the biggest month's business of its entire
career."
Who is to blame that Mr. Higley's song is written in
the off-prosperity key? Is Mr. Higley himself? Or the
Minneapolis exchanges which sci-vice his theatre? Did
Mr. Higley fail to buy properly or exploit properly? Or
did the exchanges figure that the entire 400 souls of Rush-
more were the 400 of New York?
Yes, Mr. Higley had the outlying country to draw from.
Yes, the general store in Rushmore is probably still
doing business. But the general store has many com-
modities to sell. When the demand for gum boots drops
off, kerosene, plug tobacco, tar rope, molasses, and ginger
snaps remain to be traded in.
The exhibitor has only one commodity to sell. And
that is MOTION PICTURE ENTERTAINMENT. When
he amnot do business profitably in that line the only
thing he can do is turn his theatre over to the weekly
meetings of the Daughters of the Busy Bee.
In the Tate Gallery in London hangs the famous paint-
ing "Hope" by G. F. Watts. Hope is the last string left
unbroken on the lyre of the world.
The exhibitor has only one string to his lyre — SCREEN
ENTERTAINMENT. Finding his music financially out
of tune, he can buy and sell real estate or run the post
office. But the film salesman cannot sell him as a real
estate operator or as a postmaster. Only so long as he
actively remains an EXHIBITOR is he a BUYER of pic-
tures.
There is an empty screen in Rushmore, Minn., gentle-
men of the sales jury. What is the verdict? The Rush-
more Theatre may not be a first-run house to YOU. But
it is THE first-run house in Rushmore. Will Rushmore
remain picture-less? And will you have one less BUYER
of your product? Or will you sit down with Mr. Higley,
analyze his problems, give him new tools, RE-OPEN his
theatre — wide open — with a bang Rushmore wiU never
forget? Will you help him improve HIS property, YOUR
property?
In every business, every year, there is a percentage of
mortality in distribution outlets. There is NO trade mor-
tality more harmful to the public welfare than a picture
theatre mortality. It wipes the smile from the face of a
community.
And we are telling sales managers nothing new when
we say that they ciin sell more i)ictures to theatres with
the "S. R. O." sign out than to theatres with "CLOSED"
nailed acro.ss Ihv. doors.
Tliere is a picture theatre birth rate, and a picture
theatre death rate. Let's keep the death rate DOWN.
In llie hard hilling business of selling, where VOLUME
and QUOTA are the pass words, let's remember that
Uiere is going to be a volume and a quota NEXT year
as well as this. And next year, you cannot sell a house
when it is in the picture theatre morgue.
Let's keep sales instructions in this business out of the
sheriff's poster "Dead or Alive!" class. It should never
be "Bring in the Blank Blank Theatre! If you cim't
Continued on Page 23.
22 7' MOVING PIC
Somethin
Frances Marion — Sales TNT
THE women of this country form a considerable per-
centage of all picture theatre goers. Sixty per cent
would not be far' from wrong. To enlist their sup-
port—ACTIVE support— is one of the fundamental prm-
ciples of selling the picture to the public.
In a two-page announcement to our readers last week,
Producers Distributing Corporation justly recognized the
work of one of the great feminine brains in the country —
the brains of Frances Marion. They told HER story in
THEIR story on "Simon the Jester," which Frances Mar-
ion adapted for them from the novel by William J. Locke
—her first for P.D.C.
The term, "scenarist," or "scenario writer," is a little
cold. It is not a word that plunges into the imagination and
comes up saturated in color.
Producers Distributing Corporation have brought the
word up where the sunlight cf sales can play it up--sales
to the exhibitor of this Metropolitan Pictures production —
sales by the exhibitor to his public.
"Adapted by Frances Marion." That line is sales TNT
for P.D.C. and for the exhibitor.
Help Them Sell Her
THE exhibitor who has played such Frances Marion
adaptations as "Hunioresque," "Pollyanna," "Secrets,"
"Potash and Perlmutter," "The Eternal Flame," "Rebecca
of Sunnybrook Farm," "The Dark Angel," knows that he
can put his money on the same horse — to win. It's a
"future" bet, but a pretty safe one.
Here's a bet for you, Messrs. Flinn, Harvey, and Giege-
rich over at P.D.C. :
HELP THE EXHIBITOR TO SELL FRANCES
MARION TO HIS PUBLIC.
U RE W 0 RLD i November 7. 1925
g That Is
Give him some of your portable, readable copy so that
he can, in turn, tell HIS public that they are seeing a prod-
uct of the brain that created the adaptations of "Humor-
esque" and the rest.
The Woman Angle
WOMEN are vitally interested in what other women
are doing. They go to pictures to see not only the
Novarros, the Valentinos, the Dixes, but the Talmadges,
the Pringles, the Philbins. For many reasons. Besides,
they cannot find enough "Exhibit A's" of women who do
big things in ANY form of creative endeavor.
If Frances Marion could tour this country she would do
a big job for you and for Frances Marion.
Failing this, provide the exhibitor who books "Simon the
Jester" with copy for his advertising, for press notices, for
his advance program, for circular letters to the women of
his community, telling them what "adaptation" is all about,
who Frances Marion is, what she has done, and what they
may expect to see.
Frances Marion is a sales instrument for the exhibitor.
Help him to USE it.
P. D. C. Service
You may be 'way ahead of us on this idea, gentlemen.
We know that you are getting out letters to exhibitors,
pointing out to them PARTICULAR ways of pointing
public feet toward their box-offices on PARTICULAR
P.D.C. pictures. You don't give a college yell on your
products in these letters. You plainly and calmly ANAL-
YZE its ticket selling possibilities. This aside from the
regular channels of service to the exhibitor. That's some-
thing CONSTRUCTIVE.
It is right to recognize Frances Marion as you did. She
deserves it. NOW help the exhibitor to use Frances Marion
as his BOX OFFICE deserves.
piiiiiiiiiiii i
Moving^ Picture
WORLD
EDITOR ------- WILLIAM J. REILLY
PubUshed Weekly by CHALMERS PUBLISHING COMPANY, 616
Fifth Avenue, New York, N. Y. Telephone; Morray Hill 11(10-1-2-3.
Member Andit Bureau o( Cireulatlons. John F. Chalmers, president;
James P. Chalmers, Sr., vice-president: Alfred J. Chalmers, vice-presi-
dent; Eliza J. Chalmers, secretary and treasurer, and Er\in L. Hall,
business manager.
Branch Offices: Joseph Esler, 5434 Glenwood Avenue, Chicago; W.
E. Keefe, 6404 Sunset Blvd., Hollywood, Cal.
Managing Editor — John A. Archer. Circulation Manager — Dennis J.
Shea.
Subscription price; United States and Its possessions, Mexico and
Cuba, $3.00 a year; Canada. $3.60; foreign countries (postpaid),
$10.00 a year. Copyright, 1925, Chalmers Publishing Co. Copyright
throughout Great Britain and Colonies, under the provisions of the
Copyright Act of 1911. (All rights reserved.)
Other publications: CMne-Mundlal. Published In Spanish and cir-
culating In all Spanish spealting countries of the world. Technical
Books.
VOLUME 77 <^^^p|^^B . NUMBER 1
Yes Sir— CONSTRUCTIVE
WE ARE offering these pages as SOMETHING
THAT IS CONSTRUCTIVE. We hope that
varied elements in this business will find in them
something that IS constructive.
The above, on Frances Marion, may be of use to indi-
viduals other than Frances Marion and to organizations
other than P.D.C.
The whole idea brings up the subject: What is a con-
tract with an exhibitor? When does the contract begin,
and when does it end?
A contract does not end when the salesman walks out
of a theatre with the dotted line tucked in his pocket, either
for the exhibitor or for the salesman, or the organization
he represents.
Making Money Makes a Contract
THE contract does not end until both sides have lived
up to obligations other than those of credit and
finance, and the picture or series of pictures has
made MONEY.
When the exhibitor WORKS, and when the picture
WORKS — that's when a contract is terminated. When a
contract is terminated in that manner a NEW contract if^
already being written.
November 7, 1925 MOVING PICTURE WORLD 23
QonstYuctiv e — By Bm Rdiiy
Time spent, by both sides, in arguing over price could
better be spent in COLD TURKEY talk on HOW TO PUT
THE PICTURE OVER.
Doing Things at F. B, O.
THE press sheet has a close relation to the balance sheet.
Up at F.B.O. they have produced a master press sheet
on "The Keeper of the Bees." Nat Rothstein and Colvin
Brown realize that a press sheet which sells the picture to
the exhibitor and which does not help HIM sell the pic-
ture to his clientele defeats its own purpose.
They, and their advertising and publicity staffs, are to be
congratulated on doing SOMETHING THAT IS CON-
STRUCTIVE—giving the buyers of "The Keeper of the
Bees" a guide that points the public from sidewalk and
home to the box-office.
A Trim Job on ''Bobbed Hair"
WARNER BROS., as shown by their exploitation of
"Bobbed Hair," show that they know how the end
of an old contract and the beginning of a new one overlap.
A Pittsburgh newspaper took a full page to advertise
its inauguration of the serialization of "Bobbed Hair." The
story, chapters of which were written in "round robin" style,
by different well-known authors, lent itself well to serial
form in newspapers. Watty Parker, Randy White, and Bill
Murphy went right to it. To date they have placed the
serialization of "Bobbed Hair" in 450 newspapers through-
out the country. A trim job ! That is ticket selling ex-
ploitation. THAT is something CONSTRUCTIVE.
Chaplin ''Saves** the Show
EVER hear of Charlie Chaplin "saving" the show? We
think of Chaplin as a show maker rather than a show
saver. Nevertheless, a direct report has come to us from
a walloping-sized town where he DID "save" the show.
AND with "The Gold Rush."
We all know that short features have often given the
satisfaction part of the exhibitor's "satisfaction or money
back" guarantee.
In this instance the feature picture was the only enter-
tainment boy who stood on the burning deck whence all
but he had fled.
It was Saturday night. Plenty of patrons to see two
shows, but here is what the exhibitor loaded into
ONE show:
A news reel so old that the pulmotor had to be applied
before the projection machine could function.
A two-reel comedy that was made when custard was sell-
ing for a dollar a barrel and slapstick bakers put enough
into one pie to make the kind mother made look like a polite
tea cookie.
An episode of an animal serial which was already five
years out of the museum as a relic of the Movie Stone Age.
AND THEN—
"The Gold Rush 1"
Our reporter was not a picture "expert"— just a CUS-
TOMER. The whole house had the fidgets, and from the
comments going around the theatre, if it had not been that
Chaplin was coming in "The Gold Rush" the house would
have walked out almost to the man.
Charlie saved the day. "The Gold Rush" to that bunch
of irritated, tortured customers was nectar — pure nectar.
Now the report from that exhibitor on "The Gold Rush"
would probably have read something like this: "Patrons
liked it, but gross business was not what I expected."
We ask you, boys, doesn't a guy like that need to go
across the street where the sign says "Eyes examined
free" and perform a long neglected duty?
An exhibitor who piles on the junk line like that is not
only unfair to the big picture on his program but to the
little pictures in general. AND how HE suffers!
This week organization started for a permanent associa-
tion of the short feature specialists, to promote the interests
of their field in production, distribution and exhibition.
THAT is something CONSTRUCTIVE.
An organization of this kind, with the help of the ex-
hibitor, v/ill save Charlie from putting on a life preserver
and "saving" the show.
What's RIQHT With the Movies
PERMANENCY in production! To make a picture
that you can show the folks just as proudly tomorrow
as you can today ! To make a picture the folks will
like just as much tomorrow as they do today !
Paramount is making new prints of "Peter Pan" and
shipping them to their exchanges for encore play dates
during the Christmas holidays. Houses that played "Peter
Pan" almost a year ago will play it again. Houses that did
not play it will show it to audiences who may have seen
"Peter Pan" elsewhere.
Who knows but in time the children may see "Peter Pan"
every Christmas, just as at' every Yuletide they have the
Christmas Carol read to them.
"Peter Pan" may well become just as much a part of
holiday tradition as Dickens, the pack of toys, and the
stockings on the mantel.
What's RIGHT with the movies?
"Peter Pan !"
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Qentlemen of the Sales Jury
(Continued from page 21)
bring it in alive, bring it in dead !"
It should be "Hit 'em hard when you have to. PICK
'EM UP when you have to!"
Let's PICK 'EM UP, especially in that circle where the
line on the exhibitor prosperity chart is a wavering one.
Let's put Rushmorc back on the picture map. AND —
NO MORE RUSHM0RP:S ! .
There is an empty screen in Rushmore, gentlemen of
the sales juiy; one less sales OUTLET; one less giver of
ENTERTAINMENT; one less EXHIBITOR. What is the
verdict ?
24
MOVING PICTURE WORLD
November 7, 1925
Conn. Tax Commissioner Raps
Film Levy; Repeal Expected
THE controversy over tlie Connecticut
film tax law which was waged in tlie
Legislature and tlicn in the courts has
broken out afresh. This time the spark was
set by William H. Blodgett, state tax com-
missioner, who in an address at the Thir-
teenth conference on taxation held by the
New England State Tax Officials .Association,
in Springfield, Mass., critized the Connecti-
cut law.
He expressed the belief tliat it would re-
sult in putting 25 per cent, of the small mo-
tion picture houses out of business. Not only
was the tax obnoxious, he declared, but it was
unprofitable and he hoped for the repeal of
the act.
The Hartford Times commented on the
commissioner's address saying: "State Tax
Connnissioner Blodgett is now making
speeches condemning the state film tax law.
Had he taken that attitude when the meas-
ure was pending there wouldn't have been
any such law.
To which the Republican Hartford Courant
retorted :
"State Tax Co'mniissioner Blodgett is
now making speeches condemning the state
film law,' says the Hartford Times, conclud-
ing: 'Had he taken that attitude when the
measure was pending, there wouldn't have
been any such law.'
"Our contemporary has a short memory —
or perhaps it doesn't like Mr. Blodgett. The
ta.x commissioner has been outspoken against
the film tax law from the start and, if the
Times will consult its files, it probably will
find that it quoted him to that effect in re-
porting the governor's hearing on the bill
before signing it. Irrespective of the merits
of the law or the politics of those con-
cerned with it. Mr. Blodgett is entitled to
have his position correctly represented. He
deserves credit for his manner of administer-
ing a law with which he is out of sympathy."
.•\11 of which indicates that sentiment is
growing for the repeal of the law-. The
theatre men confirm this impression.
h'lis.s, li i J ^uiu sitccccds A. M.
Botsford as advertising manager of
Famous Players-Lasky Corporation.
Botsford and Holman
^^Surprise*^ Dinner
at Roosevelt
A. M. Botsford, who assumes charge of
the advertising and publicity department of
the Famous Players theatre organization on
November 1, and Russell Holman, who suc-
ceeds Botsford as advertising manager of
Paramount, were tendered a surprise dinner
at the Hotel Roosevelt, on Thursday eve-
ning by more than seventy members of the
Paramount Home Office.
Botsford and Holman had been requested
to attend a meeting of the Paramount
cabinet, but instead of cabinet members
awaiting them they found their associates,
entertainment and a squab dinner — and
speeches.
Botsford, as one of the guests, could not
assume his usual role as toastmaster, so the
honor fell to John Hammell, New York dis-
trict manager. The speakers included Adolph
Zukor, Jesse L. Lasky, Sam Katz, Harold B.
Franklin, Charles E. McCarthy, Phil Reis-
man, the two honored guests and Vincent
Trotta. Special menus had been prepared
by the art department.
A vaudeville program was arranged b)- Ed.
Olmstead of the Rialto and Rivoli theatres.
BOSTICK WITH LOEW
E. C. Bostick, former personal represen-
tative of Alexander Panfages in Seattle and
manager of the local house, resigned this
position to accept an executive position with
Loew's, Inc., New York, where he will be in
charge of a chain of twenty-five theatres
throughout the East. This is said to be one
of the biggest executive posts ever offered
a Pacific Coast theatrical man.
CRANFIELD & CLARKE MOVES
Cranfield & Clarke, Inc., has moved into
large executive offices in 1476 Broadway at
Forty-second Street.
The scenario department, under Miss V.
Cranfield, will be in Suite 823, in the same
building.
No Production Curtailment,
Warner Managers Are Told
S.\M E. MORRIS, general manager of
distribution for Warner Bros., called a
meeting of the firm's district sales man-
agers last week that lasted four days. The
men were summoned for the purpose of get-
ting a line on what might be expected from
the various exchanges and also to see that
the field organization was perfected so that
the home office would be relieved of consid-
erable detail with which it has been encum-
bered since the exchanges were taken over
last spring.
Considerable discussion concerning the ex-
tension of the organization took place, and
word on how the W'arner Forty are going
in the field and a review of conditions in
the various territories was made.
H. M. Warner addressed the men on two
days. While no definite plans for ne.xt sea-
son were given out, it is known that he
took the district managers into his confi-
dence and assured them that while this had
been a growing year for the firm, next sea-
son would find everything on an even keel
and the organization functioning at top speed
with new big plans in view.
Mr. Warner stated that this year was just
the beginning of the Warner expansion pro-
gram. While several companies were let-
ting it be known that they intended to cur-
tail production next season, he stated that
Warner Bros, would continue to put out an
elaborate schedule of pictures. The com-
pany, he said, was in such shape that it
could give plenty of time to its next year's
production and it intended to do so. With
the present program nearly completed, the
entire studio force is busy on preparations
for the 1926-27 schedule, which, he promised,
would be as big and entertaining as the pro-
gram of any company, and an eflort is be-
ing made to make it better than any other
company.
Sam Morris called attention to the big
bookings being made for the Warner pic-
tures and Myer Lesser gave the men a visual
demonstration of the big publicity resulting
from the Bonded Advertising campaign, as
well as relating several incidents which
proved conclusively that Bonded Advertising
is getting across both with the showmen
and the public:
Attending the convention were : Harry Lus-
tig in charge of Los Angeles, San Francisco,
Portland, Seattle, Vancouver, Denver and
Salt Lake City; Lloyd Willis, representing
Cleveland, Cincinnati, Pittsburgh, Detroit and
Indianapolis ; Edwin Silverman, whose ter-
ritory includes Chicago, Milwaukee and St.
Louis ; Herbert Elder, representing Charlotte,
Atlanta, New Orleans, Dallas and Oklahoma
City; E. J. Smith, in charge of the district
comprising Albany, Buffalo, Boston, Wash-
ington, Philadelphia and New Haven.
LASKY AIDS RED CROSS
Jesse L. Lasky, first vice-president of
Famous Players-Lasky Corporation, has ac-
cepted the chairmanship for the Motion Pic-
ture Group in New York's ninth annual Red
Cross Roll Call and is now organizing his
group. In a letter urging the co-operation
of the film industry, Mr. Lasky points out
that the Red Cross "is really a branch of the
Federal Gcvernment created for the purpose
of meeting all emergencies such as fire, flood
and disaster.
ATLANTA WANTS CENSORS
An ordinance is before the city council at
Atlanta, Ga., presented by Councilmen Rus-
sell, Moon and White, which would impose
censorship on all prologues, acts and special
numbers in Atlanta theatres. The proposed
law would carry a fine of $200 or a thirty-
day jail sentence.
Xovember 7. 1925
M O V I X G PICTURE WORLD
25
Personalities — Pic tures — Positions
An Interview with
Richard A. Rowland
By William J. Reilly
RICHARD A. ROWLAND, gen-
eral manager of First National
Pictures, returned last Saturday
from a five weeks' tour of the continent,
and almost immediately discovered that
what he thought was the Statue of Lib-
erty was Dame Rumor in a bronze
kimono. He saw the statue from the
deck of the Berengaria, with Mrs.
Rowland, his niece, Miss Gladys Mc-
Cracken, and M. L. Finkelstein of Min-
neapolis.
Broadcasting, later, the statuesque
Dame said that Mr. Rowland had left
First National.
We saw Mr. Rowland on the day
the report was being circulated.
"I 'leave' the First National office
every Saturday night," he said.
The fact, more to the point, that Mr.
Rowland has gotten back to the job
every Monday morning was borne out
even while he was abroad.
All over the continent he witnessed the
box-office success of First National pictures
he had put into production. One of the first
sights that greeted him in Paris was the
crowd waiting to see "The Lost World" at
Reginald Ford's Cameo Theatre.
It is a thrill to know that you have rung
the bell of appeal on the Boulevard, Paris,
as well as on Broadway and Main street.
"Some of the world," said Mr. Rowland,
"recognizes the play, the novel, or the story
if it has been written by an author of inter-
/i //
IKD A. ROWLAND Just Relumed from "Over There" and Who Talks of Pulliiuj It
Over — Over Here.
national reputation. But all of the world
recognizes personality. First National has
on its roster of artists personalities known
tile world over.
ITS A THRILL to See Your Pictures Stattding Them up on the Boulevard, Pans, as Well
as Where Broadway Crosses Main Street. This is the Stght That Greeted Rtchard A.
Rowland in Paris— Reginald Ford's Cameo Theatre, Whose 385 Performances of ' The Lost
World" Broke All Records on the Paris Boulevards.
"Personality is the known quantity in pic-
ture production. Over here at First National
we try to give each producing unit an in-
dividuality, feeding well balanced direction
and showmanshi]) into every script. We try
to give the showman pictures that will give
him, not the minimum, but the niaxinuini
profit."
Rumors have been flying fast over the
heads of several prominent film executives
in the past week. Mr. Rowland took time
out to talk over the telephone to newspaper
men who wanted a statement from him re-
grading his reported leaving of First Na-
tional. All he said was that as far as he knew
lie would "leave" First National on Saturday
night and come back Monday morning.
We did not talk long either over his opin-
i(in of the Manhattan sky line or of foreign
competition.
"V'ou know as well as I do," said Mr. Row-
land, "that the companies abroad cannot over-
night come into a field which we have de-
veloped for fifteen or twenty years and ex-
pect to compete with us. Some American
companies, even with all their experience,
find it hard times to make winners. We wel-
come foreign product — certainly any good
product — that w ill lend variety to our screens."
We venture the opinion that Richard A.
Rowlnad, for some time to come, will be
giving continental producers something to
shoot at.
26
MOVING PICTURE WORLD
November 7, 1925
New Chicago Houses Include
$3,000,000 Karzas Theatre
NEW picture theatres announced during
the past week for Chicago include a
$3,000,000 house to be built by Andrew
Karzas, president of the Woodlawn Thea-
tre Company, at the southeast corner of 79th
and Cottage avenues. It is planned to seat
3,000. John Eberson is architect.
The plans call for a large stage that will
be capable of showing the largest presenta-
tions and acts, an eight-row smoking gallery
which will be something new in movie thea-
tres in this district, and four boxes with dress-
ing rooms adjoining, where milady may tidy
up a bit during the show.
It is planned to start work on the new
project at an early date, as the opening has
been set for November of next year. Mr.
Karzas paid $375,000 for 125 by 125 right on
the corner, buying from Charles Bobinsky, and
$276,000 for the balance of site, which was
purchased from Martin J. McNally. The
Karzas circuit will include — when this new
house is opened — six houses, the others being
the Woodlawn, Trianon, North Center which
is going up now at Lincoln and Belle Plaine
avenue and will be ready for opening be-
fore the holidays this year, the new house
at Lawrence and Winthrop avenue, in which
a huge ballroom will be the main feature,
and a new theatre at Hammond, Ind.
The other theatre project announced was
that of the Montclair Building Corporation
for the corner of Neva and Grand avenue.
This project calls for a 2,200-seat house. The
building will be of buff brick with cream-
colored terra cotta trim and have an elaborate
lighting system. It is expected to cost $750,000
and A. M. Kerensky and brother will finance
the building of the new house on the far
West Side of the city.
Many ISIew Theatres
Open in Denver
Territory
Numerous small theatres are being opened
throughout the Denver territory. The thea-
tre supply houses have enjoyed thirty days of
the best business they have experienced for
a long time. Exhibitors who have recently
been in Denver purchasing equipment for
new theatres are as follows :
J. M. Cook, operator of the Crowley Thea-
tre, Crowley, Col., who will open a theatre in
Haswell, Col.; Arthur Van, former owner of
the Pixie Theatre, Golden, Col., who will
open a theatre in Olney Springs, Col.; W. A-
Clemens of the Yodcr Amusement Company,
who will open a theatre in Yoder, Wyo. ; D.
Bratton, who announces the opening of a new
theatre in Ovid, Col. ; Orson Clark, who
will open a new 700-seat house in Salt Creek,
Wyo.
The Crystal Theatre, Bycrs, Col., will soon
be opened; equipment has just been secured
for the showing of pictures in the Stratton
Home, Colorado Springs ; the Thatcher
School of Pueblo has also arranged for the
showing of educational productions.
James Pace of the Pace Theatre, Chadron,
Neb. has just installed new equipment to
take the place of that which was destroyed
by fire in the projection room a few weeks
ago.
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I Steal $1,350 |
B Two robbers entered the lobby of the M
■ Keystone Theatre at 3912 Sheridan g
B road, Chicago, and held up Nathan Rit- 1
M tenberg, manager, forcing him to open g
S his safe, from which they took $1,350, 1
S the receipts of Saturday night and g
i Sunday. M
I Rittenberg mistook the men for mes- g
1 sengers. They drew revolvers, looted 1
I the safe and forced him, the porter and |
I the janitor into the projection room on |
1 the second floor. g
KiyiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiuiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiHiiM^^^^^
Conn» Film Tax Law
Forces Shutdown
of 3 Houses
The Connecticut Film Tax Law, which
provides for a levy of $10 on each, reel, has
forced four small town theatres to close their
doors to date, Joseph W. Walsh of Hartford,
president of the M. P. T. O. of Connecticut,
said this week. The latest theatre to an-
nounce its inability to get pictures is the
Palace Theatre of Rockville.
Distributors announced soon after the Gov-
ernor signed the bill that Connecticut would
be boycotted and they are carrying out their
threat. Mr. Walsh declared that as the New
Year approaches more and more small town
theatres will be obliged to close because their
contracts with the distributors will expire
about that time, with little likelihood of their
being renewed.
Mr. Walsh said the theatre men have given
up hope of having the law repealed at a
special session of the legislature and are
now bending all their energies toward the
enlistment of the public in their fight to
effect the repeal of the law in 1926. Accord-
ing to Mr. Walsh, more than 500,000 people
of the state have already signed a petition
calling for the law's repeal.
The Rockville Theatre, the Palace, is op-
erated by the S.-A. Amusement Company.
Jacob Alpert, one of the proprietors, ex-
plained the situation to the patrons a few
weeks ago, telling them what they might ex-
pect. The other theatres which have closed
are at Darien, Voluntown and Georgetown.
B. & K. ON BROADWAY
The new Paramount-Balaban & Katz align-
ment will guide the destinies of the Rivoli
and Rialto theatres on Broadway, New York.
It also will supervise the Criterion Theatre,
which will continue its policy of long runs.
"The Vaitishing American" will continue in-
definitely. Dr. Hugo Riesenfeld's resignation,
announced elsewhere in this issue, will not
become eflfective until January 1.
Charles McCarthy, director of publicity for
Paramount, stated that no surprise should
be caused by this news, as Paramount's new
theatre organization naturally will control
all Paramount theatres.
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In and Out of Town
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^
H. 7i. Kichoy, nirenernl mnna^er of the
Michiimn M. I>. T. U., in Ktayingr at the Antor
Hotel.
Bemie Love and Diana Kane have sailed
for Europe.
John McCormick. Cleve Moore, Harry D.
Wilson and Joaeph Hnbbell all left for the
West Coast on Wednesday.
Mae Murray Is In »Tr York and will soon
sail for Germany, to make a picture in Ber-
lin.
John D. Tippett nt London Is en route weat.
He arrived from the other side a few days
Jane Xovak has left New York for the
West Coast.
Carl Laemmie, Harry H. Zehner, his secre-
tary, Julius Stem, Maurice Plvar and Hana
Winter constitute one group of picture men
who have left for the West Coast.
Tom Moore has sailed for Kurope.
Alice Joyce is in \e>v I'ork to make n pic-
ture for Paramount.
Miss li^i^e Domn. director of the I'athe
Public Relations Department, recently ad-
dressed the Child Conservation l^agxtf of
America on '^School Matinees*' In Columbus,
Ohio.
Joseph Fllesler has returned from Ilerlin.
Larry Weingarten is here from the West
Coast. Another visitor from Los AnKclea In
A. L. Bernstein, also of the CooKan Produc-
tions.
Director Ted Sloman ts in >'ew York to
edit "His People."
Director James Young: Is another Call-
fomlan temporarily In the E^st.
EXTENDING CIRCUIT
The expansion of Fitzpatrick & McElroy
continues. Last week's announcement was
made of a new house to be opened at Rich-
mond, Ind., to cost $350,000 and seat 1,500. The
week before a new theatre was projected for
Morgan Park, 111., a South Side suburb, to
cost $125,000. Blair McElroy of the circuit
says they are not ready to make any state-
ment regarding the negotiations between
Fitzpatrick & McElroy and other circuits
who are interested in combining with their
theatres.
piiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii'iiiiiiiiiiniiii;iiiimiiiiiniiiiii:iiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^
I Appeals Decision of |
I Arbitration Board |
- Minneapolis exhibitor circles were as- 1
S tounded this week when the Famous g
I Players- Lasky Corporation, through its §
= local exchange manager, it is said, re- 1
3 fused to submit to a verdict of the Arbi- g
S tration Board which awarded George 1
I Legeros the sum of $2,292.60 for alleged |
M failure to supply him with pictures. E
M A complaint has been filed in the dis- S
M trict court to set aside the decision of g
M the Arbitration Board. This body haa g
g allowed Paramount thirty days in which g
I to pay the Judgment. If the company |
1 fails to do so, it forfeits all rights to g
g arbitration. g
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November 7, 1925
MOVING PICTURE WORLD 27
Mark Company Qets Robbins Chain;
Paramount Closes Deal in Buffalo
First Transaction Qives Realty Company Twenty
Theatres in New York State, Second
Makes Shea Partner of F-P
ANNOUNCEMENT was officially made in Albany, N. Y., to the effect
that the Mitchell H. Mark Realty Corporation, operating motion picture
. theatres in Albany, Troy, New York, Brooklyn, Syracuse and Buffalo, has
acquired the chain of theatres owned and operated by Nathan Robbins of
Utica, including three in Watertown, five in Utica and one in Syracuse. Mr.
Robbins will become one of the vice-presidents of the company in accordance
with the deal.
The transaction gives the Mitchell H.Mark Realty Company twenty theatres
in New York State, including some of the modern and largest houses devoted
to the presentation of the silent drama.
PIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIH
I 26 Hours a Day |
I The Rialto Theatre at Omaha ran 1
1 twenty-four hours a day during the |
1 national American Legion convention, S
I October 5 to 10. lit carried a big sign |
I outside, "Open 26 Hours a Day." This 1
1 was stretching the point two hours, 1
I but it stretched it just enough to be |
J attractive, and it brought hundreds |
1 who would not otherwise have come, g
i in the opinion of Harry Watts, resi- ' §
1 dent manager. He said hundreds came |
i in the lobby to hid with the box office |
I about the extra two hours and re- 1
1 mained to see the show. 1
1 It was advertised that Legionnaires g
B could come in and see the show late g
1 at night and stay all night, even sleep |
1 in the seats. The result was that the g
1 show was continuous, and' only once g
1 or twice did the house find itself com- g
1 pletely empty, once at 4:30 a. m., when 1
B the showing of pictures was shut down 1
I for a few hours. But by 9 a. m. there |
1 was crowd enough to warrant projec- g
I tion. TTie house did a wonderful busi- |
1 ness during that week. |
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Infantile Paralysis
Closes Theatres
In Nebraska
Infantile paralysis has caused the closing
of the theatre in Oshkosh, Neb., on two
different occasions within the past month.
The quarantine, however, has again been
lifted and the theatres in Oshkosh and vicinity
are in operation.
Word has been received from Mrs. W. B.
Wynes, owner and operator of the Garden
Theatre of Oshkosh, that for a time the
dreaded disease threatened to be of serious
consequences and that a very strict quar-
antine was enforced. All public meeting
places were closed and attention of prac-
tically the entire population was turned to
curbing the spreading disease.
The Hippodrome Theatre of Lewellen, Neb.,
also was closed for a short time as a few
cases appeared in that city. At the present
time, however, it appears that all cases have
practically disappeared and the ban has been
lifted.
CANADIAN MANAGERS COMPETE
N. L. Nathanson, managing director of
Famous Players Canadian Corp., Toronto,
has announced a manager's Christmas bonus
competiflon for the managers of the many
Famous houses across Canada. The theatres
have been divided into four divisions and
there will be twelve cash prizes, the total
purse being $2,000. The competition is al-
ready under way.
In Albany the company has shown rapid
expansion of late, buying two downtown the-
atres within the past month or so and engag-
ing in the erection of a $250,000 theatre which
will be ready for opening sometime next
spring-
All houses are located in the business
center of the city, giving the company
virtually command of the situation.
The same company has been operating the
Mark Strand Theatre in Albany for several
years.
In the neighboring city of Troy the com-
pany is now operating the Troy Theatre, the
American and the Lincoln, all located in the
business center. When the company first
entered Troy it had only the Troy Theatre,
but later took over the Lincoln and more re-
cently acquired the American.
The theatres in both Watertown and Utica
have excellent locations and are all modern
and of large size.
The company also acquires the Eckel The-
atre in Syracuse, which is located in a seven-
story office building included, iii the deal.
Nathan Robbins' activities, it is understood,
will be confined largely to acquiring more
theatres for the Mark company.
The Mark-Strand corporation, which was
started in Buffalo by the late Mitchel H.
Mark and his brother Moe, the latter of
whom is now the president, controls the
Strand in New York, the Strand in Brook-
lyn, several houses in Albany and Troy, the
Strand in Syracuse and the Victoria in Buf-
falo.
It was reported several months ago that
Famous Players were negotiating for this
chain.
Famous Players-Lasky and Balaban &
Katz have closed a deal with the McNaugh-
ton Realty Company of Buffalo, N. Y.,
through which the former corporation takes
the place of all outside interests in the Buf-
falo company except Michael Shea, who re-
mains as heretofore. The deal also provides
for the erection of a new theatre on the Root
site at 622 Main street-
Mr. Shea will continue to operate the
houses involved, which include Shea's new
Buffalo theatre. Shea's Hippodrome, Shea's
N'orth Park and Shea's Court street, the lat-
ter being the vaudeville house playing Keith-
attractions.
Negotiations have been under way for sev-
eral weeks with meetings between the parties
involved taking place in Buffalo, New York
and Chicago. Harold B. Franklin, who gradu-
ated from the managing directorship of
Shea's Hippodrome to the Paramount The-
atre Department, took a leading part in con-
summating the deal.
The new Shea Buffalo theatre is one of
the finest houses in the country. It is ex-
pected to be ready for the public the middle
of January. It will have a seating capacity
of 4,000 and will be gorgeous in interior deco-
ration and unusually complete in modern
equipment.
The name of Shea has been synonomous
with the best in entertainment in Buffalo for
over a quarter century. Buffalonians have
always responded to Mr. Shea's efforts to
give them the best obtainable in motion pic-
tures and vaudeville. Every house iiia the
chain today is enjoying great prosperity.
''Malicious Falsehood, "
Comments Zukor on
Lasky Rumor
A published report that Jesse L. Lasky
is to resign from the Famous Players-Lasky
Corporation is a "malicious falsehood, circu-
lated for selfish reasons," it is declared by
Adolph Zukor.
"I see no reason why anybody should cir-
culate this report or why any reputable news-
paper should publish it," said Mr. Zukor.
"No doubt somebody who would profit by
Mr. Lasky's departure from this company is
busy spreading this story, which is a lie made
of whole cloth. Mr. Lasky has no intention
of leaving this company.
"I would call the story of my resignation
a joke," said Mr. Lasky, "if it had not been
given such widespread publication in the last
few days. Let me say this, once and for all :
I have no intention of leaving Famous Play-
ers. I have been here for years and I mtend
to remain. The report that I am about to
resign is false, utterly and absolutely."
28
MURING PICTURE WORLD
November 7, 1925
Motion Picture Men Argue with
Congress for Reduction of Tax
MOTION' picture interests argued for
the repeal of the admission tax be-
fore the Ways and Means Commit-
tee of the House of Representatives at Wash-
ington, D. C, on October 24. Those par-
ticipating were A. Julian Brylawski, Charles
C. Pettijohn, M. J. O'Toole, and ex-State
Senator J. Henry Walters, the last named
for B. F. Keith. The entire testimony did
not require more tlian a hour for presenta-
tion. The tax bill probably will be reported
on the floor on December 7. Exhibitors are
urged to write Senator Reed Smoot, chair-
man of the Senate Finance Committee. He
has pledged himself to abolish all nuisance
taxes.
Brylawski's Arguments
A. Julian Brylawski, chairman of the ad-
ministrative committee of the M. P. T. O. A.,
presented a strong argument at the hearing
on nuisance taxes held before the Ways and
Means Connnittee of the House of Repre-
sentatives, Washington, D. C, October 24.
His arguments, logical and well known to
the industry, may be summarized as follows :
The resentment of the public to a "war
ta.x" at the box office.
Though production and rental costs are
on the upward trend, theatre prices are
normally constant because the exhibitor can't
FAMOUS Players Canadian Corpora-
tion, Ltd., Toronto, operating more
than eighty theatres across Canada, has
issued its annual financial statement for the
fiscal year ending, August 29 last, and the
report shows that slightly larger net profits
were secured for the twelve months. Ket
profits, before providing for income taxes for
pillllllllllllllllllllllllll1lll1l1llll|lt!!11ll'llllllllll!l1lll1lllllllllllll'llllllli!1l!'illl1l^
I To Finance Houses? |
S Back of the opening of the invest- i
5 ment securities offices of Lawrence §
B Stern & Company of Chicago, observ- 1
g ers profess to see a strong financial g
1 group which will do motion picture 1
1 financing. Real estate bonds on the- 1
1 aires being acquired by Paramount 1
I and Balaban & Katz will be placed |
S through this company, it is said. g
1 A significant name on the board of g
1 directors is that of Herbert L. Stern, g
1 president of Balaban & Katz Corpora- g
I tion. Others are William Wrigley, Jr., |
H the gum magnate; John Hertz, who g
1 manufactures city busses and other g
g cars; John R. Thompson, A. D. Lasker, |
I formerly with the U. S. Shipping |
1 Board and now president of Lord & j
1 Thomas; Stuyvesant Peabody, coal |
i magnate; Charles A. McCulloch, presi- |
1 dent of the Parmelee Company; Joseph |
1 Rice, vice-president of the Stem Com- g
I pany; Alfred Ettlinger, vice-president, g
1 and Lawrence Stem, president. 1
iiuiiiiuiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiniiniiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiiin"^
raise them without hearing vigorous protest
the waj' a merchant can. Admissions have
advanced only 3 1/3 per cent, since 1922. The
only answer to increased costs of shows to-
day is increased capacity, not increased ad-
missions, but most small theatres can't meet
the problem this way and they feel the tax
keenly. Its removal to the public means
lower theatre prices, to the exhibitor larger
audiences.
Pettijohn Speaks
Charles C. Pettijohn, general counsel of the
Hays body, made the following points
among others :
More than 85 per cent, of exhibitors re-
duced prices when the last tax cut was made,
thus giving their patrons the benefit of the
cut.
This tax is not a luxury tax, for enter-
tainment is recreation and thus a necessity.
The motion picture's power for good
should not be hampered.
In concluding, Mr. Pettijohn said : "I
firmly believe that this tax, which hits the
great mass of the American public from
one to four times a week, should be repealed
in its entirety. However, if this cannot be
done, this great burden should be lifted as
much as possible in view of existing condi-
tions in the treasury."
1925, amounted to $413,168, as against $304,
362 for the preceding twelve months. Divi-
dends paid on the first preference stock
amounted to $332,000. The surplus brought
forward from August 29, 1925, was $243,325,
before providing for 1925 income taxes. The
net surplus one year before was $187,146 and,
it is pointed out, the 1924 income taxes
amounted to $33,162.
Total Deductions
Total deductions amounting to $317,438 in-
cluded interest on bonds and mortgages to-
talling $90,369; proportion of deferred
charges $47,069 and depreciation $180,000.
Mortgages on theatre properties were in-
creased during the year by approximately
$120,000, this being accounted for through
the assumption of a mortgage in connection
with the purchase of further theatre site
property in Ottawa, Ontario. Apart from this
transaction, mortgages outstanding on thea-
tre properties during the year were reduced
$73,000.
Theatre properties are carried on the books
at a net valuation of $5,237,205. Investments
in affiliated companies are shown at $499,685.
Advances to affiliated companies secured by
mortgages stand at $216,612. Accounts re-
ceivable amount to $156,401 and the company
carries cash in banks and on hand of $264,-
672. The company's total assets are shown
at $15,416,063.
Adolph Zukor of New York City is the
president of Famous Players Canadian Cor-
poration and the managing director is N. L.
Nathanson of Toronto. The annual general
meeting of the corporation is to be held at
Toronto shortly.
Iii.iiaj;i.:lliilllilllllllllllll:llllllllllinilllllllllllllllllllllll!llllllllllllllllllllllllllli,ll^
Incorporations
iniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiin^
Four roinpnniex Incorporated in the mo-
tion picture l>UMiness in .\ew Vorlc State dar-
ing tiic past week. AMiile tlie capitnlization
o( two of tlie c-oinpnnieM whm foiiipiirntivply
Niiiiill, till- ollifr two did not .ipcfify the
omouiil itt capital with 'i\hi<'h th<-> wiil br-
Kin oiK-raf ion.M. The coni|>aiiicN, dir<-<-lorK and
aiiioiinl of capitalization when staled, were:
Miira.v .'Vniuscment Company, Inc., !|(IO,0<IO. Sol,
liarolil and .Mildred Uaivcs, \ew * ork City;
.Stcinkritx Aniuxenicnt Corporation, 1^5,000,
lteiu:inn Steinkritz, Hose .MIeneck, .\ew Vork
City; Kate .\cwnian, lirookiyn; Don-n Thea-
tre Corporation, JuliUH JocNon, Stella Price,
Louis .Meiz, lirookiyn; Ariel Cinema, inc., Knld
Rankin, Hugrh Weir, L. S. Dal>o, Xew York
City.
A charter has been LsHued to the Cinderella
Theatre Company, WilliamHon, W. Va., Cap-
itol, ^"iO.IMM). IncorporatorN, Hynian liankx, Ida
BankN, l.ouix Shore, WiilianiMon; George W.
Brown and Garnet Mohier Urown, Illuefleld.
Also a charter iMMUcd to the Goodwill Thea-
treH, Mraniweli. Capital, SIO.OOO. Incorporatoi-K,
J. .\. Little, I'^dna H. I.ittir, I'hilip Goodwill,
Mrs. Phoclie l>. Goodwill and K. K. Hartwoek,
all of Hrsiniwell.
The AVinter Theatre Co., Akron, Ohio, haM
been incorporated for $10,OIK> with Philip C.
.\u.«teg:an, Ike F^deman, .>!. II. liryer and
others. Another recent incorporation In the
Auditorium Theatre Co., at Toledo, Ohio, for
¥10,000, the incorporators beini;: William K.
VofTt. Georgre K. Hitter L. U, Dueller and
other*.
Recent new theatrical eorporatioiis formed
in .New Kn^land are as follows:
l'arM4>iiN* Th«'atre Enten'rises, Inc., Bos-
ton; capital 4l~'>.iNM>, l.OWO shares at *:» eachi
liresidciit, .>lyron C. Parsons; treasurer. A,
I'illijin l*ar.s4iiis; Lillian H. Pfirsons. Main
AniUNCiiicnt C<»iupany. Brockton; capital 9«0,-
(M)0, 44KI shares at f'M each; President, Joseph
Beris; Philip K. Green and Daniel S. Tnrlow.
K;iulkner Amusement Conipiin>'. Boston; capi-
tal ^lO.CKMI, 10<» shares at $UNI each; Simon W.
Markell; treasurer, Barney H. .Markcll; Kdw.
>larkell. .\pollo Theatres, Inc., Boston; Cap-
itol :^1.'>0.04NI, 1,.'>00 shares at ;:il(K> each; Presi-
dent aiKl treasurer, John llciincs; and Trian-
tos KodcK. Oral Theatre < Oiiipany, Boston;
capital 910.000, lOO shares at ITIIMI each; presl-
<leiit mill trea.surer, Carl H. I r4»it; .Nettie C.
Kcefe. 3liddlesex .Amusement Company, Mai-
den; capital »lSO,00O, l,SOO shares at »100
each; president. Liben O. Hamsdell; vice-presi-
dent, Frederick Green; treasurer, Ilarria
Kllenbert;. Strand Theatre Company of
auincy; capital 9,'>0,000, 500 shares at 9100
each; President, Fred B. Murphy; treasurer,
Joseph Al. Lcvenson; Max L, I.evenson. .New
FnKland Film Distributinic Cunipany, Bos-
ton: c:ipital ;|i::,(H)0, ::o shares at *ll>i> each;
I'resident and treasurer, Fd. Klein of Brook-
line; .\ron Weintraub, Roslindale Hialto
Theatre, Inc.. Boston; capital SIOO.O»M», 1,«KK»
shares at SdOO each; president, Jacob l.ourle;
treasurer, .Nathan Pinanski; Harris Filen-
berg.
Pine Tree State Aiiiuscnient Company, Ban-
gor, Me.; capital *10,000, par value *10«;
president, Archie S. Perham; treasurer. Hoy
S. Coffin.
Olympla Theatre Corporation of Bristol.
Rhode Island; capital stock »100,<MKI, 5.000
shares common and 5,0OO shares preferred
at .flO each; the incorporators are: Fred A.
Heard<in, Bristol; Robert W. Cobe and Jos.
W. .tlulford.
Kssex Square Theatre, Kssex, Conn.; copi-
tal ».'»0,»MM»; Paul L. Sampsell of Bristol.
DR. RIESENFELD RESIGNS
Hugo Ricscnfeld has resigned as manag-
ing director of the Paramount theatres on
Broadway, New York, to take effect about
the end of the year. There has been no dif-
ference of opinion between Dr. Riesenfeld
and the officials of Famous Players-Lasky
Corporation. He only wishes to enjoy a long
rest, as he has been guiding the destinies of
the Criterion, Rivoli and Rialto tor several
years.
Famous Players Canadian Co.
Report Shows Bigger Profits
November 7, 1925
MOVING PICTURE WORLD
29
Important Announcements Wait on
Spyros Skouras^ Return to St, Louis
j Daring Bandits
1 A daring hold-up was pulled off at
I the Ritz Theatre, Mansfield, Ohio, re-
1 cently, when two negroes approached
1 the box office about 8.30 p. m., and
J thrusting a gun in the cashier's face de-
1 manded that she come across with the
I money. The bandits succeeded in get-
I ting $18 on the counter, but when one
I of the men attempted to grab a roll of
1 bills in the money drawer the cashier
1 closed the drawer on his hand and both
I stick-up artists beat a hasty retreat.
1 The money drawer contained nearly
I $200, which was saved by the clever
1 Wrk of the cashier.
iiiiiiiiiiiiiiii
Three Big Theatres Due
To Rise Soon IS! ear
Albany', Y.
In Albany, N. Y., and within a radius of
twenty miles, three picture theatres repre-
senting an investment of about $350,000 are
in course of construction. The largest house
is being erected in Albany by the Mark
Strand interests and will cost about $250,000.
This will not be ready for opening before
next spring. In Mechanicville, William Ben-
ton of Saratoga Springs has a new theatre
that is practically completed and which will
open this month. This cost around $125,000.
In Coxsackie a theatre is being erected
that will be ready for opening within two or
three months. There is a new house going
up in Lake Placid also, while in Utica W. H.
Linton is busily engaged in erecting another
theatre to replace the one that was burned
last spring. The Proctor interests are erect-
ing a half million dollar theatre in Schenec-
tady to be devoted to vaudeville and pictures.
In llion, Whitney and Young are erecting
a large block that will house a picture theatre
as well as several business stores. This will
be completed within two or three months.
Harry Lazarus of Kingston plans the erec-
tion of a large new theatre in that city.
CANTON, OHIO, AWAITS BIG THEATRE
A deal of gigantic proportions has just
come to light at Canton, Ohio, in which
city the Loew interests have purchased a
site in the heart of the downtown district at
Market avenue and Fifth street, where they
will erect what is claimed will be one ol
the handsomest picture theatres in thestate.
The site involves a consideration of Vf^^r
000, while the theatre and office building
will cost $750,000, according to the figures
recently given out. The house will scat 3,0UO.
The 'lease has been taken out under the
name of the Canton Market Theatre Co.,
newly organized. Marcus Loew, presiden
of the parent corporation, is also president
of the local company.
FifteenlS^eighhorhoodandSuhurhanHousesMay
Qo to St. Louis Amusement Company —
Another Deal Affects Qoldman
SPYROS SKOURAS, president of Skouras Brothers Enterprises and also
of the St. Louis Amusement Company, is due back in St. Louis from
New York City. It is anticipated that important official announcements
affecting both of the companies will be made shortly upon his return to the
city.
The deal involving the Missouri and new Ambassador Theatre with Par-
amount was scheduled to go through the past week, and it is believed that Mr.
Skouras will announce that the necessary papers have been signed.
of Skouras Brothers Enterprises, Inc., de-
clared a dividend of 75 cents a share on
Class A stock and 30 cents a share on Class
B stock, payable on November 2 to stock-
holders of record October 24. The stock
books were closed on October 24 and will
not be re-opened until November 2.
The Goldman-Skouras agreement provides
that a new corporation shall be formed to
operate the Grand Central, West End Lyric,
Lyric Skydome and Kings. Goldman and
Spyros and Charles Skouras will manage
the four houses. Goldman will be paid an
annual salary of $12,500 and the Skouras
Brothers $8,750 each. Skouras Brothers will
hold 55 per cent, of the stock of the new
company and Goldman the balance. There
will be 1,000 shares, of no par value stock.
Ah annual rental of $60,000 will be paid
for the Grand Central. This fee will be
paid out of receipts before any rental is
paid on the account of the other theatres,
Skouras Brothers will receive $15,000 an-
nual rent for the West End Lyric and $10,000
for the Lyric Skydome, plus 18 per cent, of
the gross receipts above $55,500. Goldman
will be paid $20,000 annually for the Kings.
The agreement, dated Marcii 18, 1925, also
provides that should the Grand Central be
leased to Universal Pictures Corporation
under arrangements heretofore made, Gold-
man shall receive 50 per cent, of the profits
arising out of the operation of the theatre
under such lease and shall be the owner of
half interest in the lease during a period of
twenty years.
It has been known for some time that
Universal planned to take over the Grand
Central following the completion of the Am-
bassador as a first-run for its pictures. It
formerly operated the Rivoli, now under
lease to Goldman.
The agreement docs not affect the stores
or offices in the Grand Central building nor
tlic stores and shops on the Lyric Skydome
Ijroperty.
It also is expected that another big deal
will be consummated whereby some fifteen
leading neighborhood and suburban theatres
will pass under control of the St. Louis
Amusement Company. Preliminary steps to-
ward tliis move have already been taken and
only a few minor details must be straightened
out.
A third deal involving the Skouras inter-
ests was the recording of the agreement with
William Goldman affecting the Grand Cen-
tral. West End Lyric, Lyric Skydome and
the Kings Theatre and Garden. As is known,
that merger will not become effective until
thirty days after the new Ambassador has
been completed and in operation. However,
several weeks ago Skouras Brothers and
Goldman perfected a booking arrangement
whereby the Kings has played day and day
with Skouras' houses on several big pictures.
That arrangement also included the Rivoli,
Sixth street near Olive, operated by Gold-
man.
Skouras Brothers and Harry Koplar, who
jointly control the St. Louis Amusement
Company, also have had a complete^ under-
standing on some points of controversy and
that company is prepared to .go through with
a program of major construction of houses
and acquisition of existing houses.
The first step in this direction was the pur-
chase of the Hamilton Airdomc as the site
for a $1,000,000 picture theatre and apartment
and store building. This house will seat
3,000 and play day and date with the Grand
Central and other Skouras' first-run houses
on big pictures.
It also is known that plans are under con-
sideration for a $1,000,000 house in the Gravois
District and another big house for the south-
western section of the city. The Skouras
l)oys also are interested in the new Cascade
Theatre at Southwest avenue and Edwards
street.
The public response to the announcement
of the agreement between Goldman and
Skouras Brothers and also of the deal involv-
ing the Missouri and .Embassador has been
spectacular. The stocks of the St. Louis
Amusement Company and Skouras Brothers'
.\ stock were two of the lively spots on the
St. Louis stock exchange during the past
week and sold at high prices throughout the
entire week.
During the week the Board of Directors
EXCHANGE CASHIER ROBBED
A. H. ( Ii.ilicc, cashier at the Kansas City
Exchange for First National, was held up
by a lone bandit last week. The company's
pay roll, which he was carrying, amounted
to $515. The bandit took it. Since the lat-
ter had a pistol as an inducement, Mr. Chaf-
fee had to consent to the departure of the
pay roll.
30
MOVING PICTURE WORLD
November 7, 1925
legislation Against American Films
Noti^ in Force in Italy and Hungary
Italian Exhibitors Must Devote One Week in
Every Two Months to Exclusive Showing
of Italian Productions
By \V. STEPHEN BUSH
{Special to Moving Picture World from Home)
PERSISTENT agitation on the part of native producers has led to further
legislation against American films. The two countries which have fol-
lowed in the footsteps of Germany with its restrictive measures against
foreign competition are Italy and Hungary. The Italian producers have been
knocking at the door of the government for years asking for help and pro-
tection against "ruinious foreign competition. Foreign competition means, of
course, American competition, because outside of some German and a very few
French firms there have been no foreign productions in Italy other than
those from across the water.
The question of protecting the native industry was at last taken up by
the Fascisti party on patriotic grounds. When the matter was brought to
the attention of Mussolini he expressed himself as very much in favor of re-
viving the film industry of the kingdom, but he had his doubts as to the efficacy
of governmental interference. His idea was that the industry should have a
new birth without the help of royal decrees or legislative enactments. The
so-called "contingent" or reciprocity plan of the German statesmen failed to
impress him favorably as the best means to the end.
However, the pressure of the native inter-
ests has at last succeeded in making the
government take action. No scheme of forced
reciprocity will be tried, though the native
producers keep demanding that Italy follow
the German regulations in this respect. For
the present the government has contented
itself with issuing a decree which makes it
mandatory upon every theatre owner in Italy
to devote at least one week in every two
months to the e.xclusive showing of films
made in Italy, directed by Italians and acted
by an Italian cast. In this way it is hoped that
capital will be encouraged in its ambition
to invest in new films.
A Curious Decree
If only the ultimate consumer, popularly
known as the "movie fan," can be induced to
fall in with the scheme its success ought to
be assured. Experiments made with Italian
films in the biggest theatre in Rome do not
encourage any such hopes. The most de-
pressing box office record ever made in that
theatre was achieved with a film made in
Italy, directed by an Italian director and
acted by an Italian cast. The whole world,
including the United States, will be glad
to see Italy revive her ancient glories in the
motion picture field but the success must
come from its own inherent strength.
The government of Hunpary has issued the
following curious decree : "To encourage the
manufacture of Hungarian films the govern-
ment will hereafter exact a duty o£ 3,000
crowns for every meter of positive film im-
ported into Hungary. Every film exchange
which uses twenty foreign films a year,
averaging in length 1,500 meters (about five
reels) is obliged to produce in Hungary at
least one film of equal length for every
twenty foreign productions."
This provision closely follows the regula-
tions prevailing in Austria. These attempts
to handicap the importation and distribution
of American films may prove a source of
annoyance to American producers and ex-
porters but in the last analysis they will do
more damage to the countries that resort to
such measures. They strike at the enter-
tainment value of the motion picture show
and that is the only sound foundation of all
moving picture prosperity.
Congress Again Postponed
The International Film Congress which
was to have taken place in the middle of the
month at Paris has again been postponed,
this time to June 26, 1926. This new adjourn-
ment has brought to light some very inter-
esting inside history of the original plans for
the Congress. It seems that the sub-com-
mittee of the League of Nations which had
charge of the project had been under the
impression that it could guide the prepara-
tions for the conference and arrange the pro-
gram for its proceedings without any help
from the motion picture industry. They had
mapped out their campaign on the high-class
stationery of the League of Nations and the
film people were expected to accept the pro-
gram as it was handed to them.
Now when the sub-committee found how
great had been its mistake it was too late
to rectify it in the short time left. Enriched
by its experience the sub-committee will now
leave the details very much to the film peo-
ple themselves and its own representatives
will be primarily ornamental. In other words,
the League of Nations will give its blessing
and a prestige to the labors of the Congress
but the practical work will be done by film
experts from every section of the world.
Only in one respect will there be no alter-
ation of the original program ; the U. S. A.
will be shown to a front seat early in the
proceedmgs. The preparations will be
started by the French Chamber of Commerce
for Films. Invitations will be sent out im-
mediately. Each country will be allowed a
representation in accordance with the size of
its film interests and in election of delegates
will of course be left to the industry in the
respective states.
In view of the fact that the Congress will
be due to French initiative, the joint com-
mission from the French Chamber of Com-
merce of Films and the sub-committee of the
League of Nations has decided that the ex-
penses ought to be borne by the French film
interests. The French Ministry of Public
Instruction has appropriated the sum of 50,-
000 franks, the City of Paris has given 20,000
franks and the Chamber of Commerce has
subscribed the same amount. Every section
of the French film industry will be solicited
for contributions toward the expenses of the
Congress.
Roxy Talk* Turkey-
Sam Rothafel has been interviewed by
at least a score of reporters during his stay
in Berlin and has been talking like a mis-
sionary to fellow exhibitors. The art of
showing motion pictures is very much in its
puling infancy htroughout Germany, though
Berlin has one or two houses whose man-
agers will understand Roxy's views.
Hungarian papers report that Famous
Players will make three features in Hungary
during the year 1926. It is said that Adolph
Zukor on his last visit to the country of his
birth personally selected a number of suitable
locations.
A survey of the programs in the motion
picture theatres of Paris, Berlin, Rome,
Vienna and Prague for the past two weeks
shows an overwhelming predominance of
American films. One detail : Out of the eight
biggest houses in Paris, seven have been using
American films almost exclusively.
AGREEMENT EXPECTED SOON
An agreement is expected to be reached
between the Rochester Musicians' Protective
Association and the Rochester Theatre Man-
agers' Association following a meeting to
be called in a few days by William A. Cali-
ban, president of the latter organization.
Under an offer of the theatre managers,
which is in the nature of a compromise, the
musicians would get a boost of $2 a week
this year and another iron man raise next
year. The music makers asked for an in-
crease of $10 for a seven-day week and a $6
raise for a six-day week, to effect all the-
atre musicians in the city, outside the East-
man.
FIRE SWEEPS VILLAGE
Fire Starting in Grange Hall, Brookfield,
N. Y., while motion pictures were being
shown, swept through the main street of the
village one night last week, destroying four
buildings at a loss of $20,000. The crowd
filed out without disorder.
November 7, 1925
MOVING PICTURE WORLD
31
Producers DistYihuting Corp. Plans
Coooperative Deal with Shoumien
M. P» T. O* of Kansas and Missouri to Share
in Receipts Collected by Distributor
During ^ ^Exhibitor Month* ^
THE "Exhibitors Month" agreement entered into last week between the
M. P. T. O. of Kansas and Missouri, and the Producers Distributing Cor-
poration, whereby the exhibitors association will receive a share of the
receipts collected by Producers Distributing Corporation for December playing
dates, reflects a fine spirit of co-operation between the distributing and exhibit-
ing factions of the motion picture industry.
W. J. Morgan, sales manager of Producers Distributing Corporation, when
asked for details on the agreement and the co-operative phases that have
brought the exhibitor body into a close working arrangement with the Pro-
ducers Distributing Corporation, explained that R. R. Biechele, president of
the M. P. O. of Kansas and Missouri conceived the idea of securing the as-
sistance of Producers Distributing Corporation in the M. P. T. O.'s drive for
membership, and that Producers Distributing Corporation agreed to the sugges-
tion of Mr, Biechele as a worthy endeavor and entered into agreement in a
sincere desire to assist the exhibitors of Kansas and Missouri in strengthening
their organization.
R. R. BIECHELE
Children's Book Week
Set for November 8-14
Children's Book Week will be observed
November 8-14 in cities and towns through-
out the country. Coincident with this and
related to it will be the observance of Mo-
tion Picture Book Week, which emphasizes
the close connection between books and mo-
tion pictures. In view of its educational aspect
though withal popular appeal, it is a fitting
predecessor to American Education Week,
which immediately follows.
Co-operating with the National Associa-
tion of Book Publishers, which promotes
Children's Book Week, are the American
Library Association, General Federation of
Women's Clubs, Boy Scouts of America and
the National Board of Review of Motion Pic-
tures with headquarters in New York.
W. J. MORGAN
The plan as proposed and adopted makes
December, "Exhibitors Month" and gives the
M. P. T. O. of Kansas and Missouri a per-
centage of the rentals on all the Producers
Distributing releases played during the month
of December on dates set and secured by
representatives of the M. P. T. O.
While this agreement ties up the M. P.
T. O. and Producers Distributing Corpora-
tion under a definite and co-operative work-
ing plan for mutual advantages, it does not,
in any way, involve the M. P. T. O. in the
actual selling plans of Producers Distribut-
ing Corporation.
In detailing the agreement and explaining
its workings Mr. Morgan says: "We are
working with and for the M. P- T. O. of
Kansas and Missouri in a desire to see their
membership increased and their organizations
strengthened to maximum possibilities for the
general good of the industry. And when Mr.
Biechele explained that his organization's
greatest need was funds and asked for our
co-operation in securing such funds through
a percentage arrangement on booking dates,
we listened with interest and finally accepted
his plan which has just been put into opera-
tion.
"This plan calls for a percentage on the
receipt from each playing date in the Kansas
and Missouri territory, set by representatives
of the M. P. T. O. for the month of
cember. The M. P. T. O. representatives are |
not out to secure contracts nor mduce the |
booking of our releases, but in all instances |
where we have closed contracts for our p.c- |
turcs without playing dates, the M- P. 1. U. |
representatives are at liberty to secure definite |
playing dates for the month of December and |
a percentage of the receipts from these dates |
will be turned over to the M. P. T. O. |
"The funds which will be turned over to |
the M. P. T. O. under this agreement will be |
used to secure new members and to carry out g
the progressive plans of the organization |
which are now held in al)eyance for lack ot |
working capital. . u I
"We consider this plan as fair and honor- -
able as it is novel. It obviates the necessity
of assessing the members of the organization,
or resorting to the unpleasant task of seek-
ing contributions. It shows a clear-sighted
and business-like desire to put the organiza-
tion upon a sound financial footing by honest
effort; and we are happy to co-operate with
Mr. Biechele in working out his plan to a
successful conclusion.
"In efTect the efforts of the M- P. T. O.
representatives will not increase our book-
ings but they will render valuable assistance
to us in the setting of play dates and there-
fore the percentages to be turned over to the
M. P. T. O. may be properly looked upon as
fair compensation." .
Asked if Producers Distributing Corpora-
tion intended to make similar arrangements
with the exhibitor bodies in other states, Mr.
Morgan said : "We have no other proposition
of this nature under consideration at the pres-
ent time and personally I am acquainted with
the financial standings of the various ex-
hibitor units. But first and foremost Pro-
ducers Distnibuting Corporation is interested
in the general welfare of the industry and we
are at all times ready and willing to listen to
any fair and honest plan for the advance-
ment of the exhibitor body."
piiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin^
De- j Another for F-P? |
The new Paramount- Balaban & Katz
Theatre Department is said to have g
purchased the Hi-Art Theatre in Lock- g
port, N. Y. 1
1 Mr. Lanigan, who has been running rj
j this theatre for several years, jour- 3
I neyed to New York last week to con-
I fer with Harold B. Franklin on the
I proposition.
I Paramount is now operating the
I Palace Theatre in the Lock City and
I giving the natives the biggest attrac-
1 tions possible. For instance, the cur-
I rent attraction is "The Wanderer."
iiinMiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiniiiiiii^^ lun'^
32 MOVING PICTURE WORLD November 7, 1925
B* P* Schulherg Joins Paramount;
Will Produce in the Lasky Studio
Famous Also Takes Over Clara Bow, Donald
Keith, Alyce Mills, Qilhert Rowland,
Wm*Wellman—No Personnel Change
OFFICIAL announcement was made this week by Jesse L. Lasky that B.
P. Schulberg, one of the best known producers, had joined the produc-
tion department of the Famous Players-Lasky Corporation under a long-
term contract. Mr. Lasky also declared that under the arrangements made
Famous takes over four players and one director whom Mr. Schulberg had
under contract. The four players who will be added to the Paramount Stock
Company are Clara Bow, Donald Keith, Alyce Mills and Gilbert Rowland.
The director is William Wellman.
"In embarking on the greatest production
program in our history," said Mr. Lasky,
"it gives me great pleasure to announce the
addition of Mr. Schulberg to our producing
forces. Mr. Schulberg will produce pictures
in the Lasky studio and we e-xpect that his
coming will be of immense help in the am-
bitious program we have prepared for our-
selves.
"I wish to emphasize that Mr. Schulberg's
coming to the Lasky studio is an addition to
our forces and does not mean in any sense
that there will be any change in the produc-
ing personnel of the production department.
"By adding Mr. Schulberg to our forces we
will be able to devote even greater care and
attention to each individual picture. We
have just finished our schedule of fall re-
leases— the Greater Forty. Great as these
pictures have been, it is our purpose to make
our spring product even bigger in individual
production values. Today there is no such
thing as seasons in the picture business ; the
spring and summer pictures must be just as
big, just as attractive, as the pictures that
open the fall season. The public demands
it, and we are prepared to give both the trade
and the public a group of pictures next
spring which will be the best we have ever
made.
"Our policy of making our pictures in si.x-
nionth blocks, rather than attempting to line
up a full year's program, makes it possible
for us to get behind our spring group with
greater effect than if we had to scatter our
energies over a full year's schedule. Thus
we are able to meet the constantly shift-
ing demands of the business ; we are not set
and frozen for a full year and unable to take
advantage of changes in public taste, changes
in exhibitor demands.
"The acquisition of Mr. Schulberg, as 1
said, will help us to carry out that policy. "
"The only successful producer is the pro-
ducer whose resources make it possible for
him to produce the kind ot pictures he
wants to produce."
This wa= the slatenieiu of .Mr. Schulberg,
in commenting upon his return to the Famous
Players-Lasky Corporation as one of the
producers at the Lasky studio in Hollywood.
In the early days of the Famous Players
Film Company, Mr. Schulberg was one of
Adolph Zukor's right hand men and was in
charge of publicity and advertising. Since
then he has been producing pictures for him-
self, and in the last few years, despite lack
of resources and a heavy burden of worry
and expense, has made some of the biggest
box-office attractions in the history of the
business.
"I cannot tell you how glad I am to get
back to Paramount," said Mr. Schulberg. "I
know the men in Paramount. I know Mr.
Zukor, Mr. Lasky, Mr. Kent. I know what
they have done. And I appreciate to the
fullest the immense opportunity which they
are giving me
"One of the fundamental necessities of the
motion picture business is ideas. Without
ideas you cannot produce pictures. But an-
other essential is ample resources, and that
means organization, man power, money. With-
out resources your most brilliant ideas will
never come to fruition. With resources at
your back there is nothing that can stop
you except your own limitations.
"The Paramount organization has these
resources. For years I have been making pic-
tures out in Hollywood and I have looked
with envy on the facilities which are available
at the Lasky studio. When a director wants
a certain novel or play, there are men and
money to get it for him.
"I will continue to have as my personal
assistant Sam Jafife, who has been closely
associated with my producing activities for
the past five years."
MOBERLY MANAGER FINED
J. W. Cotter, owner-manager of the
Fourth Street Theatre, Moberly, Mo., was
fined $52 and costs in the Randolph County
Circuit Court w'hen convicted of a charge
of operating his theatre on Sunday.
The action of the court sustained the
Moberly City Court which previously haJ
fined Cotter. He appealed the case to the
Circuit Court to test the city ordinance
under w'hich he was arrested. He plans to
carry the case to the Missouri Supreme
Court. Circuit Judge Walker ruled that the
City Council had full authority to regulate or
suppress many lines of business including
shows.
H. D. GOLDBERG LEAVES FAMOUS
Harry D. Goldberg, assistant to Harold B.
Franklin in the operation of Paramount's
theatre booking department, has resigned
because of poor health. For three years he
has been buying and booking pictures for
the whole circuit, and he also superintended
the routing of road shows, vaudeville acts
and stage shows.
B. P. SCHULBERG
Million is Pledged by
Adolph Zukor for
Jewish Drive
One million dollars is the amount that
.Adolph Zukor, president of the Famous
Players-Lasky Corporation, has pledged the
Theatrical and Motion Picture division to
raise as its share of the $4,000,000 fund for
the Federation of Jewish Philanthropies. Mr.
Zukor is chairman of this committee, which
is extremely active in the drive to raise this
fund for the use of the ninety-one Jewish
charities in the Federation.
Mr. Zukor and the chairmen of the sub-
committees met at the Hotel A?tor on Octo-
ber 28 to formulate detailed plans for the
drive. A one-reel picture called "Human
Dividends" and showing the work of the
different charities has been made and will
be shown in every picture theatre in Greater
New York and in places where Jewish
workers congregate. The drive will end
November 19.
Among the chairmen of the various com-
mittees are the following:
H. M. Warner. Sydney Cohen. B. S. Moss,
M. J. Mintz, P. J. Morgan, A. L. Libmann,
Samuel Zierler, Joseph Hornstein. Joseph
Seider, David Picker, Sol Brill, J. Chadwick,
Samuel Eckman. Joseph Weinberg, Joseph
Dannenberg, J. B. Basson.
SEEK N. Y. STATE POSTS
One exhibitor, Irving I. Goldsmith of Sara-
toga Springs, and one projectionist, Harry M.
Brooks of Troy, are candidates for seats in
the New York State Assembly and each is
working tooth and nail in the hopes of being
elected.
'"''^'•j^f spotlight
to the
Exhibitor
Edited by Sumner Smith
Congratulations to Wm, E. Benton
There have been big moments and pleas-
ant ones, too, in the life of William E. Ben-
ton of Saratoga Springs, but never was there
a happier combination than Monday night,
October 26, when Mr. Benton received the
congratulations of what seemed to be 99 per
cent, of the residents of Mechanicville, N. Y.,
on the occasion of the opening of the State
Theatre in that city. About everybody was
up from Film Row in Albany, for Mr. Ben-
ton is a prime favorite with the boys. The
theatre represents an investment of about
$150,000, the house being .located on the
main street and with an interior that re-
sembles Mr. Benton's house in Saratoga
Springs. At 5 :30 p. m. the house was opened
for inspection. There were many beautiful
floral tributes in evidence. Mr. Benton was
right on hand to welcome everyone, a pro-
cedure that kept him busy for man'- an hour
to come, and when he crawled into bed at
2 A. M. he remarked that he might well call
it a day. With "Little Annie Rooney" as the
feature picture, two siiows were given dur-
ing the evening. Mr. Benton is a man who
believes in good music and the orchestra was
all that could be desired.
The Stiir in Milieville, \ ., run liy Mrs.
Jennie AnderNon. was <le.stro>'ed liy lire early
one morning last week wlieii flames swept
the little niount;iiii villaK'e, A hotel anil resi-
■dence were also burned to the K'ronnd. The
1>la:Ke w:i« first diseovered in an iee house near
the theatre. Help was siiiiinioned from Tieon-
^lerogra and I'ort Henry, but laek of witter
handieapped firemen in their work. 31aiiy
wells in the villase were pumped dry in the
frantic efl'ort to extinguish the fl;inies.
Somewhere in Albany there is an individual
who no doubt is mourning the loss of a single
tooth as well as a bridge. If this individual
will kindly call at the Leland in Albany, in-
quiring for Manager Alex Sayles, the said
bridge and tooth will be gladly returned as
Mr. Sayles has absolutely no use for either.
Herman Vineberg, manager of the Albany
and Regent in Albany, "stepped out," as the
saying goes, last week in connection with
"The Midshipman." Mr. Vineberg decorated
the front of the house in national colors, and
then got the naval recruiting station be-
hind him. The week went over with a wallop.
John Maxwell, manager of the Liberty In
Herkimer, certainly did his .?hare in making
the New York State magistrates thoroughly
at home last week at a convention held in
that village. Not only was the theatre open
to the delegates, but Manager Maxwell was
on hand with tickets the moment a delegate
registered.
In the cruel limeli^^ht of publicity, Jake
Rosenthal, owner of the Rose in Triiy, bereft
of a lifelong- and intimate secret, stands forth
today as the e.vponent of the night gown.
In other words, Mr. Rosenthal has yet to don
his first suit of pajamas, and what is more
he doesn't care a rap who knows it now that
the secret has leaked through devious chan-
nels. Jake is making money with his theatre
and on each Wednesday night, he pays a
«ouple of Troy bluecoats a couple of siniol-
eons to preserve order while the amateur
Jlcis are on. Whenever anyone asks Mr.
Rosenthal how business is, he generally re-
plies that he can't complain. Sir. Rosenthal
plans to bring over his radio from home on
election night, and then tunc in for the
benefit of his patrons.
Edna Wallace Hopper is slated to appear
in person at Harmanus Bleecker Hall in
Albany, a second-run house, on November &,
6 and 7. Joe Sapersteln, manager, is mak-
ing big plans for the occasion, as it will be
the first personal appearance at the theatre
since it was devoted to the movies.
Junior Movies held forth at the Troy Thea-
tre in Troy, on Saturday morning last, with
an attendance of over 1,200 boys and girls
from the Collar City. Mrs. Pay, one of the
heads of the Parent-Teachers' Association,
was ably assisted by Boy Scouts in handling
the crowd. Every boy and girl planked down
their dimes and the theatre was filled.
Bring your own crowbar or jimmy, was
the advice handed out by Jake Golden of the
Griswold Theatre in Troy last week when the
theatre observed its anniversary in a way
that set the whole city talking. Tiiere were
the regular double features, with the Domino
orchestra playing the entire week, while
Thursday night was characterized by a revue
I Regionalsf Please j
I Do Not Copy I
1 Several regional trade papers have M
1 paid this exhibitor department of Mov- 1
1 ing Picture World a back-handed com- g
1 pliment — they have got into the habit J
g of copying some of our exhibitor news 1
1 verbatim. Of course they print it a 1
1 week late, but, then, it's good news, g
g anyway. g
g Appreciation, as genuine as this, though g
g indirectly conveyed, always makes us g
g feel good. But let us remind these g
g regionals that they really ought to ask g
g our permission before using our thunder, g
g Our correspondents are kicking at the g
g practice and are sending clippings to M
g prove that this "borrowing" of news g
g isn't uncommon. g
1 So, regionals, won't you either get g
g your news direct from exhibitors, or g
1 credit material "borrowed" from Mov- ]
i ing Picture World, or at least rewrite g
g the news ? .g
I SUMNER SMITH g
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiin^
of the ten best amateur acts of the season.
Mr. Golden dolled the house up In national
colors, with flowers decorating the lobby.
Lew Fischer of the Bradley of Fort Ed-
ward ran "The Iron Horse" for two days last
week for the benefit of St. Joseph's Church.
The only comment he had to make was that
• he wished his theatre had been about six
times as large.
It takes a man with iron nerve to venture
into the Adirondacks these days, with all the
hunting accidents that are being splashed
over front pages In the newspapers. But
Rae Candee of Utica made the trip and re-
mained for a couple of weeks, doing a lot
of deer hunting and then, returning home,
asserted that he had been on a vacation.
"Some restful vacation," one of his friends
snorted.
Failing to remove a wooden projection
booth on orders from the New York State
Labor Department, William Tweedy of
Mechanicville was last week summarily noti-
fied to close his Star Theatre at once. It
appears that -Mr. Tweedy was notified a month
or so ago to Install a fireproof booth but
postponed doing so. A second inspection re-
sulted in an order being Issued on October
19 to close the house at once. The Star is a
600-seat house. Mr. Tweedy now plans to turn
it into a garage.
C. R. Halligan of the Universal exchange
isn't going to buy any Thanksgiving turkey
this year. John Mattice of the Novelty Theatre
in Middleburgh was along Film Row last
week and cautioned Mr. Halligan against buy-
ing a gobbler, giving the impression that he
would see that the Halligan Thanksgiving
dinner lacked nothing in the way of a bird.
Looks as though Mr. and Mrs. Meyer
Schine of Gloversville were still continuing
their honeymoon. Mr. Schine took a trip to
New York City last week, and with all the
shows and fall fashions, on display, it was
only natural that Mrs. Schine went along,
too.
Some weeks ago, William Smalley of Coop-
erstown intimated that he intended to add
another theatre or two to his chain of a
dozen or so. When Hill Smalley intimates a
thing it comes pretty near being a foregone
conclusion. While in town this past week he
announced that he had taken over the Sher-
burne Opera House and would assume posses-
sion on November 1.
Ed Trembley of the American in Troy an-
nounces a return engagement of "The Ten
Commandments" for four days, beginning
October 31. This picture ran a straight week
at the Troy to heavy business.
These football days are hard on the purse
strings of Uly «. Hill, managing director of
the Strand group of houses in Albany and
Troy. Mr. Hill has a young son by the name
of Norman. The other day he notified his
father that he wanted a pair of football pants.
His father assented. The boy hesistated, and
then added that he ought to have a head-
gear. Again the father gave his consent.
Following another hesitant minute or two
came a further announcement to the effect
that the boy would have spiked shoes.
He got his heart's desire, and as he trudged
in that night boldly announced that "we" had
won the game.
The Antique Theatre In Watertown was
sold last week for !^:I7,<KK> to Carl .\. I'hillips
of that city. 'I'lie theatre has been iiniler lease
to the Rol»biiis .Vniiiseni«'iit t'onipjin.v at lltica
for two years and the lease ^vill not expire
until this coming Kebruary. .The theatre was
at one time run by the I'apayanakos brothers.
,>lr. Phillips will spend !^l'f,tMK> in mitilernixlng
the liou.se. Charles S. Ses<iiiske f>f .loliiistown,
ftirmer ni.'iiixiger of the Avon in Wiitertown.
^\n.s in lliat <>it,v last week and is saiil t«i seek
a lease itt the theatre as s(»<>n as the present
one expires.
A. T. Mallory, who runs the Starr in Cor-
inth, stopped over in Albany, on his way
back from New York and was very careful
to park a brand new car on Pearl street,
possibly thinking that evidence of prosperity
on his part might skyrocket lilni quotations
later on.
The Mark Strand In Albany will observe
its fifth anniversay soon and will use "Little
Annie Rooney" as the week's feature. Sam
Burns, former manager of the Vitagraph
exchange here, and who resigned two or three
months ago, is back from a trip to Miami.
Visitors along Film Row during the week In-
cluded Claude Fredericlo of the Capitol In
PIttsfield, Mass., and E. D. Leischman, an
auditor for Universal.
Alike as two peas in some respects, Mr.
and Mrs. Walter Roberts of the Troy Thea-
tre showed up last Week each wearing a i)alr
of horn rimmed glasses. Mrs. Roberts claims
that her eyes have become strained In her
duties as cashier, and Mr. Roberts Just
naturally took the glasses to keep her com-
pany.
34
MOVING PICTURE WORLD
November 7, 1925
Another Cardina Theatre for Buffalo
James Cardina, who operates the new Var-
sity on Bailey avenue and the Kensington
on Grider street, Buffalo, has just acquired
another site on Bailey avenue, between Ken-
sington and Delavan avenues, on which in
the spring he will begin tlie construction of
a 2,S00-seat house which will have a frontage
of 140 feet. Jim plans to put on big pic-
tures in this house. Mr. Cardina, in asso-
ciation with his brother, Thomas, is also
building a new theatre in Willianisville, N. Y.,
near Bufifalo, which will be ready in a few
weeks. This house is really an enlargement
of the old Glen Theatre which Mr. Cardina
has operated for years, but a new front is
being built and the house seating capacity
augmented to 750. Some day property next
door to the theatre may be obtained, at
which time the house will be boosted to a
1,200-seat palace. The new Glen is the only
theatre in the town.
It in reported that Peterson & Woods of
Jamestown, the Sehjne Corporation and some
private individual are diekeriiif^ for the
Regent and Capitol Theatres, owned by the
Lally brothers in Dunklrli, X. Y. It is un-
derstood that Messrs Lally want to devote
their entire time to largre land holdings In
Florida.
Allan S. Moritz, who is now devoting- all
his time to the operation of the Ritz Theatre
in Niagara Falls, had a terrible time handling-
the crowds the past week when he presented
"The Gold Rush." All attendance records went
by the board. In fact, they were so busy that
Assistant Manager Lionel Edel was unable to
keep the marcelle wave in his upper lip
hirsute adornment.
Ottawa Showman's
Neat Stunt a Success
Manager Dave Coplan of the Imperial
Theatre, one of Ottawa's leading cinemas,
pulled oflf a neat stunt that brought extia
profits when he conducted a special "double
program" show Saturday, October 24, the
presentation including both the outgoing and
incoming feature releases, together with a
couple of short subjects, the performance
starting at 10 a. m. A special admission price
of 11 cents was oflfercd for the morning
matinee.
H. F. Kelts, assistant manag-er of the
Regent Theatre, Ottawa, Ontario, has blos-
somed forth as a real artist — a painter. He
is completing a character portrait which, he
hopes, may find its way into the National
Art Gallery of Canada. This portrait will be
placed on view shortly in Ottawa.
P. M. Bardcssono, nianagrer of the New
Kmpire Theatre at Tinimins. in the heart of
the mining di.striet of Northern Ontario, has
announced the opening of a handsome new
hotel with 100 rooms and modem equipment
throughout, the ]io.stelry being adjacent to
the theatre. Leo Mascioli is associated with
Mr. Bardessono as proprietor.
To be the hit of the town in her first pub-
lic solo appearance was the experience of
Miss Frances (Frankie) Stein, one of the sec-
retaries at the head office of the Famous
Players Canadian Corp.. Ltd., Toronto. Jack
Arthur, director of presentations at the Hip-
podrome Theatre, Toronto, featured her in a
"Charleston Revue" which was an attrac-
tion for "He's a Regular Fellow," starring
Raymond Griffith. The whole bill was desig-
nated as a "Pep Week Show" and there was
a swing and dash throughout the perfor-
mance. Miss Stein is a sister to Miss Mae
Stein, secretary to J. W. Herman, general
manager of Canadian exchanges of United
Artists Corporation. Ltd., Hermant Building,
Toronto. Mae has also shown special aptitude
for the stage.
George Nicholas Ganetakos of Montreal,
general manager of the United Amusement
Corp., Ltd., which operates a chain of eight
picture theatres in Montreal, makes a spe-
cialty of securing special attractions year
after year for unlimited engagement has added
features for performances at the different
houses.
A few changes have been made in the
Arcade Theatre, Newfane, N. T., as recom-
mended by a state building inspector who
made a general survey of the house a few
weeks ago. The changes are in seating ar-
rangement and aisle space.
Buffalo exchanges are closing contracts
with the new Thurston Theatre in Rochester
which soon is to open in Kodak Town under
the management of Al Root, former Olean
exhibitor.
As we predicted several weeks ago, Al
Becker, head of the Becker Theatre Supply
Company of Buffalo, has gone and done it. He
has taken on a new Marmon sedan. The order
for equipment for the new Shea house must
have been the deciding factor.
Buffalo is to have a new community pic-
ture theatre. The council has referred the
petition for a house sent in by the Askey-
Hager Company, realtors, to the city planning
committee. The theatre would be in back of
a new store and partment building at 3174
Main street, corner West Northrup place. To
date it has not been divulged who will op-
erate the house. The entrance would be on
Main street.
Mrs. Wilson A. Mark has suggested that
the Parent-Teacher Association of Batavia,
N. Y., sponsor a juvenile picture project. A
committee has been appointed to report at the
next meeting. The idea is to support such
performances as special Saturday morning
shows for the children.
Included in the list of strong attractions
booked by Managing Director Eric T. Clarke
of the Eastman, Rochester, are: "The Gold
Rush," "The Pony Express," "Don Q," "The
Merry Widow," and D. W. Griffith's "Sally
of the Sawdust." All these productions . will
be given elaborate music settings and pres-
piiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiniiiiiiii;iiiiiiiiiiiiiiiiiiiiiii!iiiiiiiiiiiiiiiiiiiii^
I A Crime Wave I
g Judging by the news each week, more g
g and more picture theatres are becom- g
g ing the targets of yeggmen and bandits. 1
g For a long time no week has passed J
I without a story of some picture thea- i
g tre safe blown or some theatre man- 1
1 agar held up at the point of a revolver. 1
I Most of the crime is confined to tb; 1
1 larger cities, but occasionally come 1
f stories from the smaller places. It |
1 seems to us that it is up to exhibitors |
g to take extraordinary precautions, pro- 1
I tecting not only the box office cash but 1
g the girl who officiates behind the win- |
i dow. 2
1 Early this week there are only two 1
i crime stories at hand. Quite often there |
1 are five or six. The effect of these |
g seems cumulative, as they receive men- S
g tion in the local newspapers, for ama- g
g teur bandits are led to take a chance at 1
g robbing a box office. That is especially 1
1 true in New York, which at present is |
i suffering a crime wave of considerable g
1 proportions, with the bandits concen- 1
I trating on jewelry shops and silk con- |
g cems. 1
g Chicago and St. Louis also have con- 1
g tributed news of not a few theatre |
I hold-ups. The former supplies one this |
g week. Two robbers forced Manager |
I Nathan Rittenberg of the Keystone 1
I Theatre to open his safe at the point of |
I revolvers, and escaped with $1,350. And I
g Mansfield, Ohio, reports a hold-up in 3
1 which two stick-up men shoved a gun |
I in the cashier's face, grabbed $18 on the 1
I counter and just missed getting $200 in |
I the drawer. In both instances the ban- |
g dits escaped. ■
iillllllllllllllllllllllllUIIIUUIIIIIIII; IlllllllllUllllllllllllllllllllllllllliiiiiiiiiiiiiiiiiiiii |||||,|,„|,|||, iiiiiiil
entations. "The Phantom of the Opera" Is
the current attraction.
The Star Theatre on William street, Buffalo,
operated by James Cooban, is trying out 5-
cent matinees for children on Saturdays. The
proposition to date is a big success.
Bill Dillon of Ithaca, president of the M. P.
T. O. of N. T., has something to worry about.
They are starting a campaign for daylight
saving in the Cornell University town.
Count that day lost that doenn't start a
new theatre rumor in BnlTalo. .Many still
believe that the city some day will have an-
other Mark-Strand. The Mark "boys," Moe and
the late Mltchel H., started in the Queen
City of the Lakes with a penny arcade and
later n Pullman car picture show. They
.started in Itnllalo and It is expected that the
company will be back again.
George T. Cruzen, manager of the Palace
Theatre, Lockport, N. Y., put on an elaborate
prologue entitled "The Fall of Babylon," tn
connection with the first showing in western
New York this week of "The Wanderer,"
which attracted overflow business from com-
munities all around the Lock City. The
Riesenfeld music score was played by the
orchestra under the direction of Ernest
Whistler.
'Sidney Wertheimer will begin at once to
build his new theatre on Hertel avenue, Buf-
falo, a few doors from Shea's North Park.
It is to be a 2,500-seat house, complete In
every way and comparing favorably with the
larger downtown houses. Mr. Wertheimer en-
countered much trouble in getting his plans
O. K.'d by the council because of the ob-
jection of nearby church officials. However,
taking the matter to court he won out. When
completed the house will be leased by Walter
Hays of Buffalo, former president of the M.
P. T. O. of N. Y. The policy of the house has
not a.s yet been decided upon.
Detroit's State Opens
With "Classified"
With elevator lifts for orchestra and
patrons and an unusually artistic interior
as its main features, the new State Theatre
was officially opened and added to the John
H. Kunsky string of first-run theatres Thurs-
day evening, October 29. Several hundred
people including city officials, judges and
others were guests of the management.
The opening attraction is Corinne Griffith
in "Classified." The policy of the State will
be the same as the Capitol.
Fitzpatrick & McElroy announce that two
new theatres will be ready for opening in
Michigan within the next three weeks. One
is the new Maltz Theatre at Alpena, which
will replace the structure razed by fire, and
the other is the new Three Rivers Theatre
AV. S. Hutterflcld, president of the llijou
Theatrical Ciri-uit, rrtiirni-d «<» «hc cl(.> last
week and entered a NtrciiU4>UN denial to
rumors that his circuit of forty-three thea-
tres was t<» be absorbcil by l-'amoii.H Play-
crs-ljaNk>-. Hutterflcld waifl that no nego—
tiatii>ns v\tre under a y and that he was
not C4»nteiiipl;iling .nharing his interests with
any other «'oiiccrn.
Bay City is to have a brand new theatre,
which will open on November 12. It is the
Lafayette and will seat about 1,000. Don
Bernstein is owner and manager.
The Capitol will inaugurate its annual
winter series of concerts on November 1 and
continue them each Sunday noon until
spring. Edward Werner, director of the
Capitol orchestra, is in charge and he com-
bines the orchestras of the Adams and Madi-
son in this work.
W. A. Ca.'ssidy, manager of the Frolic
Theatre. Midland, has purchased Barfs Mecca
Theatre in the same city from J. B. Laughlln.
Both theatres will be operated by Mr. Cas-
sidy.
November 7, 1925
MOVING PICTURE WORLD
35
Kleighe Succeeds Qregory in Chicago
William Kleighe has assumed the manage-
ment of the S. C. Gregory Amusement Com-
pany, with head offices in the State Lake
Building. This company also controls the
Hammond Amusement and the East Chicago
Amusement companies. S. J. Gregory has
sold his interests in the companies and re-
tired from the organization to take up other
work in the movie field. The houses that
will continue to be operated under the new
owners are the Partheon, DeLuxe and
Orpheum at Hammond, Ind., and the Lyric
and Forsythe at East Chicago. J. L. McCurdy.
formerly managing director of the Randolph,
will be general manager of the circuit under
the direction of Mr. Kleighe.
Heibert L.. Stern, president of Balaban &
Katz, has been elected a director of the new
firm of Lawrence Stern and Company, with
offices at 2.51 South La Salle street. William
Wrigloy, Jr.. is another director of the new
organization.
One of thv i>r<>blems betorp (In- iiianagers of
movie tbrsilrts in tbo residenci' distriots "t
the evening sHomh is tbe oltjeefioii of iioilie
onuei-N to aiitoniobilis pjielied before their
honie.s. Tbe question has been referred to
tlie eoi|(i»rati€>n eounsei of tbe ('il> of <'hi-
caKo, «ho has rnled that the problem should
be token before the eourts for solution.
The Central Theatre at Fairbury, 111., was
seriously damaged by fire last week. The
damage will exceed $15,000, as the whole in-
terior of the house was damaged by flames
and water. The Midwe.=t Corporation is the
owner of the' house and repairs will be made
at an early date.
W. H. Hoffman has leased the Orpheum
Theatre at Fairfield and will show pictures
exclusively. The house was formerly under
the management of Slater O'Hara.
Bruce Godshaw, who has been directmg
publicity for Cooney Brothers' circuit, has re-
signed to accept a position as publicity man-
ager for the Universal Chicago exchange.
D. D. Cox has retired from the active man-
agement of the Community Theatre at Ray-
mond, 111.
The Windsor Theatre of Lubliner & Trinz
has been remodeled and modernized in every
department. A new style of show has been
put on at this house, the Monday and Tues-
day nights are song revue nights, Wednes-
day is amateur night and Thursday is
Charleston night. The three week end eve-
nings will have combination bills of pictures
and vauili'ville.
The Haiper iVj Dissen eireuit will take over
the Terminal Theatre now (»perat4*d b>' tbe
Aseher eireuit at :{;M)S I^awrenee avenue after
the expiration of the .\seher lease. Tbe
Aseber eireuit is bnildincr :i line nfw theatre
in that vieinit>' wliieli will be re:idy for open-
inft- soon. Halper and Dis.sen have oruranixed
the Ritz Theatre Company to operate the new
Kit»; at Flint, Mieb., as soon as it is ready for
oiKiiinK' this month. Charles Garfield will
■iianag'e the Hitz.
Ray O. Dalton, sta^e manager, and .lack
(Iriffith, chief projectionist of the Chicago
Theatre, have returned from the opening of
the Metropolitan Theatre at Boston where
they introduced B. and K. methods.
The opening of the Harding Theatre of Lub-
liner & Trinz was made a civic event of the
northwest side and capacity business was
played to throughout the first week. Several
thousand weri^ unable to get into the thea-
tre on the opening night, October 12.
Among the visitors in the city last week
were George Munroe and Stanley Hollo, well-
known exhibitors from Iowa, who are at
work on a booking circuit of houses in Iowa
and Nebraska that will be operated in co-
operation with one of the larger circuits in
this city. A meeting has been called at
Omaha next week to complete the organiza-
tion of interested theatre owners.
W. K. Hollander, publicity director of B.
& K. has returned from his trip to Boston
and New York in the interest of the new
Famous Players combination.
Kansas City Showman
Is Operated on
Gustav Eyssell, house manager of the New-
man Theatre, Kansas City, was taken to Re-
search Hospital to undergo a major opera-
tion. Reports have it he survived the ordeal
well enough.
Anthony. Kans,. received the opening ot
the Palace Theatre there recently with open
arms and attended the first performance in
a body, literally speaking. The Palace is
owned by U W. Connor, exhibitor from
Oklahoma, and he chose "DrusiUa With a
Million' as the first picture to be shown.
"Doe" Cook, business manager for the
M P. T. O. A. Kansas-Missouri, has started
out on a ten-lny trip throush '"'j^
part of MI«.ourl. His head .« AHed with
plans he will broaeh to the theatre owners.
R. U Willis has taken title to the site of
the new theatre he is. building ft ^804 Ob
Main street, Kansas City. /°""<l^t'°"
footings have been completed and an a"empt
will be made to open the theatre on New
''The Newman Theatre is staging one of
f£ £^^
n"?s^ J." T^h^e- fe^atufe^ict^il rfr^^non-
titled to the end. Palace
M F Gledhill has taken over the Paiaco
Theatre in Gaylord, Kans., succeeding
^''TVeJ:r^ls''^i^^en over the Opera
Holise'at'Fontana. Kans., which was owne,
by M. J. Barrall.
Nebraska Theatre News
Among the out-of-town exhibitors in
Omaha recently were: J. T. Grotenhuis,
Orange City, la.; Mrs. T. .1. Larie, Blooming-
ton Neb ; A. G. Miller, Opera House. .Atkin-
son', Neb.; Mr. and Mrs. Elmer Galley, Wayne,
Neb • E H. Robertson. Scribner. Neb.; J. F.
Reynolds, Elwood, Neb.; H. Goldstein, Sioux
City la • L. C. Carnes, Sioux City, la.; L.
Schu'rdelson, Sioux City, la.; Frank Good, Red
Oak la.; W. T. Briggs, Anita, la.; Guy Clem-
ents Elmwood, Neb.; J. H. Ebersole, Avoca,
la ■ A M Knapp, Ansley, Neb.; Robert Booth,
Nebraska City, Neb.; E. T. Dunlap, Hawarden,
la ■ L J Larson, Alta, la.; F. McDowell,
Alexandria, Neb.; .1. A. ' Peacock Burchard,
Neb.; F. A. Millhouse, Sumner, Neb.; i>. H.
Kennedy, Broken Bow, Neb. •
A Herman reopened the Lyric Theatre at
North Bend, Neb., after the place had been
dark for some months.
Among the exhibitors along Film Row last
week were .lulius l>amm of the Elite Thea-
tre, Waukegan; .J. B. MacCallum of Hoops-
ton, Leo Yancey, Avon Theatre, and John
Miller, Princess Theatre, Woodstock.
Real estate prices are boosted by the build-
ing of mammoth movie theatres in this city.
The latest project to boost realty values is
the projected hou.se of Lubliner & Trinz-B.
& K. combination for Lipps and Lawrence
avenue corner. Property which sold at $250
a front toot before the new house was an-
nounced, sold up to .$750 a front foot last
week. No wonder the property owners are
anxious for big movie houses.
Another huge building project for Michigan
avenue at the corner of East Ohio street Is
being projected by a syndicate headed by
Murray Wolbach. Two theatres are fncluded
in the plans which are being drawn by Ben-
jamin H. Marshall. One housi> will seat 1,100
and the other about 500 and will be more on
the small theatre style, showing deluxe shows
at deluxe prices.
The orsraniz.ation of the tireaf States Thea-
tre Coiporalion has been eonipleled with Jules
J. Rubin as vice-|>resident and manaser a(
Chienifo olliees and Kdwaid II. Lewis man-
aser al tbe Aurora olfiees. S. A. Lies has been
named auditor at the ChieaKo olViees, F. IV.
Weber oUiee manager and Madeline \V ood
publieity direetor.
C. W. Spanuth, former Chicago exhibitor,
is now running the Majestic TTieatre at
Harvard, III.
Al Bachman, manager of the Randolph in-
stalled a radio in both the State street and
Randolph street entrances and gave his
waiting patrons the latest news frOm big
sporting events. . ,
Benny Barton has gone to the Rialto at
Omaha to put on jazz programs similar to the
Paul Ash-McVickers Theatre programs he^e.
The RIvoli on Blston avenue, under the
management of J. C. Eaves, has added pres-
entations with Hugo Brumlix as director.
Howard Osborn has been made musical di-
rector of the nine-piece jazz orchestra re-
cently installed in the house.
Skevdahl is Youngest
Iowa Manager
Earl Skevdahl, new manager of the Royal
Theatre at Sioux City, la., is only 22 years
old and is said by his friends to be the
youngest manager of a first-class theatre in
Iowa. He spent some years as usher and
doorman before he gained this position.
The Monroe Theatres, Inc., has taken ovei'
the Beardsley Theatre at Red Oak, la.
The business men of Castana, la., are spon.'
soring a picture show In their town.
Harry Dilley, Columbus Junction, la., l8
tile new manager of the Lyric of that place.
The Lyric was recently jiurchased by l.,uncy
Bosten.
The Frank Amnnement <,"<k, Waterl<H». In.,
has taken over I he I'la/.a at Sloax Clly. la-
under a lonK-term lease. The Vlar.a seatl.
l,«MMt. The Frank Amusement <"o. operate*
the Vlar.n and Rialto al Waterloo, the l"Ui
and Mnjeslle at C-ednr Haplds. tbe Opheum
In Clinton, the tirand at Oelwein, In.
W. B. Kranke is the new owner ot the
Strand at Luverne, la. He has owned picture
hou.ies before and now keeps his hand In by
owning a few houses here and there, while
his real buHlnens Is that of traveling sales-
man, a few days out of each week.
tniarles Behm, Jr., and L. H. Johnson of
Mondamin, la., have leased the Opera House
at that place.
The Plaza Theatre al Waterloo, la., one of
the houses owned by the Frank Amusement
Company, hiiH been completely remodeled dur-
I ing the summer and reopened.
Along
The Men
Exchange
Who Sell The
Kow
Pictures
Canada
Bill Fox. f xploitation man foi' Fox Film
Corporation, Toronto, lias created a sensa-
tional ballyhoo for "The Iron Horse," this
being: a facsimile of a locomotive, tender and
caboose, the engine being an exact counter-
part of the "ljucy Dalton," the first loco-
motive to run over the systei^i of the Can-
adian Pacilic Kailway in Eastern Canada. The
dummy locomotive is mounted on an automo-
bile chassis.
Walter F. Davis, in charge of the super-
vision of scrip book sales among many of
the theatres of Famous Players Canadian
Corp., Toronto, has been temporarily trans-
ferred to Fort William, Ontario, where he
has assumed the management of the Orpheum
Theatre. •Shortly after his arrival in Fort
William, Mr. and Mrs. Davis celebrated their
twenty-second wedding anniversary.
A. C. Benson has taken over the manage-
ment of the Toronto branch of Famous Lasky
Film Service, L.td., succeeding William A. Bach
who resigned after many years of service.
Mr. Benson was formerly sales manager at
the Washington, D. C, exchange.
Allan G. Uitchie. who for five years has
been associated with tlie Montreal exchange
of Famous I^isky Film Service, l-.td., has
been appointed manager of the Famous L^isky
office at Winnipeg, Manitoba, assuming his
new position October 22.
Buffalo, N. Y.
Richard C. Fox, president of the Freedom
Film Corporation of Buffalo, announces the
appointment of Joseph Cantor as manager of
the Albany branch, just opened at 4 Clinton
street. Freedom now is distributing in addi-
tion to the Golden Arrow l)roduct the new
Vital features in Buffalo and Albany terri-
tories. In Buffalo the sales staff consists of
Charlie Johnston, who i.s covering the city;
Frank Moynihan, Syracuse and Morton L..
Connor, Rochester. Clarence Ross, who re-
cently resigned as cashier at Fox, has joined
Freedom as auditor.
O. T. Schroeppel has resigned as booker at
the Fox exchange and has been succeeded by
Carl Fahrenholz, former shipper.
George Canty, booker at I'athe's Buffalo
exchange, is complaining that he never gets
his name in the public print unless he gets the
gate 'er somethin'. Well, there you are,
George. We hope you're satisfied.
C. W. Anthony, Associated Exhibitors man-
ager in Buffalo, has engaged Mel R. Edwards
as representative in the Syracuse territory.
Harry E. L.otz, district manager, has been
in town for several days conferring with
leading exhibitors.
Clayton I'. Sheehan, district manager for
Fox, who has been tuoring around the globe
in the interests of his company, .is back in
Buffalo at the local exchange.
Kansas City
N. E. Depini t and F. .1. McConnell, Uni-
versal southern division sales manager and
short subjects sales manager, respectively,
held a lively sales meeting in Kansas City,
while B. H. Goldstein, treasurer and general
manager of Universal, Julius Singer and A.
E. Fair, head of the theatre department, were
in conference with Charles T. Sears, former
M. P. T. O. -Missouri president and now mid-
west manager of Universal theatres. C. M.
Parkhurst, formerly with Warner-Vitagrapli.
now is with the Kansas Cit.v F. B. O. sales
force, while James Bradford of the P. D. C.
sales force, left for Omaha, Neb., to accept
a similar position with the same company
in that city. J. F. Burke, traveling auditor
tor Educational, was a busy Kansas City
visitor. E. O. Brooks, serial sales manager
for Pathe. conducted a sales meeting at the
Kansas City exchange. C. W. Allen, assist-
ant P. D. C. branch manager, brought back
a goodly number of contracts from the ter-
ritory. H. O. Bartels, former Denver ex-
hibitor and Associated Exhibitors branch
manager of -Los Angeles, has been added to
the Pathe sales force in Kansas City. T.
W. Edwards, formerly with the Salt Lake
City Pathe Branch, also has been added to
the Kansas City staff of that company. Im-
jirovements aplenty are in progress at the
Fox branch. Not only is M. A. Levy, branch
manager, having the interior repainted but
opera chairs have been installed in the pro-
jection room. J. 13. Flynn. Metro-Goldwyn
district manager, was a Kansas City visitor,
as was W. G. Bishop, Metro-Goldwyn ex-
ploiteer of St. Louis.
Pittsburgh
Harry Michalson, for three and a half years
with the Pittsburgh F. B. O. branch as sales-
man, has been promoted and on Monday, Oc-
tober 26, took up his new duties as branch
manager for F. B. O. at Cincinnati.
Harry F. Grelle, owner of the Supreme
Photoplay Company. Pittsburgh's oldest in-
dependent exchange, has taken two partners
with him into the business. The two men
who have purchased an interest in the Su-
preme are two of the best-known film sales-
men in the I'ittsburgh territory, namely, J.
Allison Gribble and Meyer R. Goldstein. Both
have connected with the local industry for
some time and both have been with the local
First National exchange for five years.
C. ('. Kellenberg, who has Just completed
a three-month rest period, recovering lost
health, has again returned to the West Vir-
ginia territory, working out of the Pittsburgh
Fox branch.
Albany, N. Y«
There was a big shake-up in the Pathe
exchange here last week, resulting in George
Ames, one time connected with Pathe in
Philadelphia, succeeding Leon Medem, who
came here two years ago from Minneapolis
as a salesman and was later appointed as
manager of the exchange when Charles
Stombaugh was transferred to New York. It
is understood that Mr. Medem is also to be
transferred to the metropolis. He was tendered
a farewell dinner at the Hotel Kenmore on
Thursday night by the office force and pre-
sented with a traveling bag. Charles Hens-
chel, eastern district manager, made the pres-
entation speech. Paul Smith of New York
City and Edmund Melhado, connected with
the Detroit Pathe Exchange, also arrived
in town and will act as sale.smen out of here.
Edward Hochstim, salesman, has resigned and
joined his brother, who runs a theatre in
Hudson. Arthur O'Toole, who came here from
St Louis, also left last week and it is un-
derstood will be connected with the Pathe
exchange in his home city.
What Did P Do
To Dominate the
World ^24 Days?
38
San Francisco
L. E. Kennedy, former manager of Asso-
ciated Exhibitors at I»s Angeles, and for
several years with Pathe, has been made
manager of the Pathe Exchange at "San Fran-
cisco, succeeding W. W. Kofeldt, who left to
become manager of the interests of the Pro-
ducers Distribution Corporation In Germany.
George A. Knowles, who was acting manager
for a time, has gone to Los Angeles to take
charge of the two-reel comedy division for
Pathe. Henry Peters, formerly of San Fran-
cisco, and for some lime special representa-
tive for Pathe, is bat k again and is doing
special work on "The Freshman," making
this exchange his headquarters.
William Meade, formerly with Paramount,
has joined the San Francisco staff of Asso-
ciated Exhioitors and has been placed in
charge of sales in the northern territory.
H. J. Henriouelle, until recently with [Para-
mount, has been made booker and assistant
manager of the P. B. O. exchange at San
Francisco.
The Mutual Independent Film Exchange,
headed by George Slater, has taken over the
stock and equipment of the Hall Film Ex-
change, San Francisco and I.,<>s Angeles.
Harold Moore of the San Francisco office of
F. B. O. has bene transferred to Portland,
Or., where he has been made branch man-
ager.
Gilbert Moyle, auditor for Associated First
National, San Francisco, is in the hospital in
a critical condition.
L W. Weir, district manager for the Pro-
ducers Distributing Corp.. paid the San Fran-
cisco exchange a visit recently and expressed
himself as being greatly pleased with the
new quarters on Golden Gate avenue.
St* Louis
Jack Underwood, manager of the St. Louis
office of Enterprise Distributing Corporation,
will leave for Dallas, Tex., on October 25 to
assume charge of the Dallas office for Enter-
prise. Jack formerly lited and worked in
Dallas and has many friends among the ex-
hibitors of that territory. He is a wonder-
ful chap and St. Louis hates to lose him.
Tom McKean, manager for the local F.
B. O. office, visited Hannibal, Quincy and
vicinity during the week.
P'elix F. Feist, general manager for Metro-
Goldwyn-Mayer, was a recent visitor to St.
Louis. With i. E. Flynn, district manager
for Metro-Goldwyn-Mayer, and A. W. Smith,
Jr.. of the First National home office in New
York, ht was the guest of Charles Skouras
at a banquet given at the Busch home on the
Gravois road, St. I^uis County.
Leslie B. Mace, First National salesman,
sustained a fractured nose and other injuries
when his automobile skidded on a wet road.
"Buns" Derby, contract chaser for F. B. O.,
spent a cheerful night in his Lizzie when
the contraption skidded into a ditch while
trying to negotiate some of Illinois' good
roads.
Denver
Claude Eaiell. special representative for
Associated Exhibitors, was a visitor in Den-
ver for a few days conferring with H. L..
Burnham, local representative for Associated
Exhibitors, located in the I'athe Exchange,
and with C. M. Van Horn, local Pathe branch
manager. Mr. Ezell left Denver for Dallas,
Oklahoma City and New Orleans, where he
will confer with representatives of his or-
ganization, after which he will return to Den-
ver and remain for some time.
.\rthur O'Connell and Miss Addle Mooney
were married on October 17 and immediately
boarded a train for a honeymoon to Salt
Lake City. Mir. O'Connell has been head
shipper for Universal for nine years. Miss
Mooney is employed as contract clerk in the
local branch of First National. On their
return from Salt Lake City they will take
up their residence in Denver.
November 7, 1925
MOVING PICTURE WORLD
39
Ronald Cohiian in a Scene from the First National Release, "The Dark Angel"
Neilan Tells Why "The Sky Rocket"
Should Be One of Year's Biggest Plays
iHAT Peggy Hopkins Joyce is a real
film star is the biggest surprise of
my career as a director," comments
Marshall Neilan in an interview this week
following the completion of his work with
Miss Joyce on "The Sky Rocket," Associated
Exhibitors' big specuil production.
The interview with Mr. Neilan was prompt-
ed by whisperings in the trade, especially
during the past few weeks, concerning Miss
Joyce and the Associated production. Only
a few persons have so far pre-viewed the
first print of a picture which Oscar Price,
president of ' Associated Exhibitors, em-
phatically declares will be the "biggest spe-
cial production of the year."
The reports spread with the usual rapidity
attendant upon rumors of something sensa-
tional and something big. In order to get
down to material facts Mr. Neilan was
sought out and his opinion obtained. Here
MARSHALL NEILAN
is the "inside" story from the man who put
Miss Joyce through every one of her paces
in "The Sky Rocket";
"When I commenced work 'on 'The Sky
Rocket' several months ago it was with no
idea that I was to have the surprise of my
life and that Peggy Hopkins Joyce was to
afiford me that surprise.
"I found Miss Joyce to be a good actress
— ^but, to be perfectly honest, she did not
impress me as anything more than 'good'
until we had gotten well underway.
"Perhaps it was due to the fact that I was
so intensified in following the script based
upon the Cosmopolitan Magazine story by
Adele Rogers St. Johns that my first im-
pression of Miss Joyce did not change until
later. But when it commenced to change,
it literally soared until I realized I had on
my lot a 'true find' — a screen diamond of
the purest water.
"All along I knew that Miss Joyce in the
starring role of such a picture as 'The Sky
Rocket' would create the biggest demand at
any box office ; that women would want to
see Miss Joyce because of herself and her
reputation for lavish gowns — that men would
want to see Miss Joyce solely because of
Miss Joyce.
"But as our work on the 'Sky Rocket' ad-
vanced and I became so familiar with the
scenario that I could see the lines with my
eyes closed, I began to watch very closely
every movement mafic by Miss Joyce before
tlie camera.
"If was then that 1 realized Associated Ex-
hibitors had a 'find.' Not only her beauty
and her luxurious wardrobe but her style I
She has that definite something which lures,
holds and magnifies.
"I found Peggy Hopkins Joyce to be one
of the most intelligent and cultured women
with whom I have ever encountered. This
intelligence, kindly understanding, wit, charm
and versatility together with physical beauty
make up that 'lure' of Peggy Hopkins Joyce.
With every advantage in the world and every
thing conceivable to induce egotism, Miss
Joyce is most beautiful and superbly mag-
netic because she has made it a practice
always to be herself.
"Speaking about her charm reminds me.
Have you seen the current edition of Photo-
play?" Mr. Neilan looked through his files.
Turning over the cover of Photoplay, he
pointed to three pages of solid type and cuts
of the Associated star — a story entitled :
"What is the Lure of Peggy Joyce?"
Reygy Hopkins Joyce makes her d chut as
a uiolion fyicturc star in the Associated
Exhibitor's special feature production,
"The Sky Rocket," directed by Marshall
Neilan, with Owen Moore, Earle IVil-
liatns, Gladys Hulette and a strong sup-
porting cast.
40
MOVING PICTURE WORLD
November 7, 1925
First National Executives and
Players Arrive from the Coast
ONE of the largest groups of First
National producers, executives and
players to arrive in New York from
Hollywood in recent months, stepped from a
private car attached to the 20th Century
Limited, Thursday morning, October 22.
The party consisted of John E. McCor-
mick, general manager of production for
First National on the West Coast ; E. M.
Asher, producer of the Corinne Griffith pic-
tures; M. C. Levee, president of the United
Studios in Hollywood — home of First Na-
tional pictures; Barney Lubin of the Sawyer-
Lubin film organization, producing the series
of Barbara La Marr pictures for First Na-
tional, Anna Q. Nilsson, First National play-
er, here to make a picture titled "Too Much
Money" co-featuring Miss Nilsson and Lewis
Stone; Cleve Moore, Arthur Bernstein, gen-
eral manager for Jackie Coogan; Harry Lich-
tig, personal representative for many of
Hollywood's foremost stars and producers;
Larry Weingarten, press representative for
Jackie Coogan; Joseph Bubbell of Inter-
national News and Harry D. Wilson, pub-
licity director for First National West Coast
Productions. Mrs. Levee, Mrs. Bernstein and
Mrs. Asher accompanied their husbands on
the journey.
The purpose of the visit at this time, ac-
cording to Mr. McCormick, is to hold im-
portant conferences with executives and offi-
cials of the First National organization in re-
gard to production, stories and plays.
"First National's production schedule on
the Coast," said Mr. McCormick, "is filled,
but there is always room for more. The pro-
duction outloo'c insofar as First National Pic-
tures is concerned was never quite so healthy.
"Executives, too, are enthusiastic over our
forthcoming production schedule," continued
the official. "Some of the large theatre chains
in the country are booked solid with First
National films until next September. Many
of these pictures are not as yet started.
"I feel safe in saying that the season 1925-
26 will be the biggest in the history of First
National Pictures."
Mr. McCormick is bringing with him Col-
leen Moore's "We Moderns" film — the first
under the terms of her new contract with
First National, Mr. Asher is bringing Corinne
Griffith's latest picture "Caesar's Wife." Ac-
cording to the executive, Miss Griffith will
be East the last of the week to purchase
gowns for her forthcoming production of
"Mile. Modiste." Bernstein carries a print of
Jackie Coogan's "Old Clothes," the youth-
ful star's biggest picture to date, according to
reports.
Mr. Lubin brings the completed print of
Barbara La Marr's "The Girl from Mont-
marte" with him. Miss La Marr is co-fea-
tured with Lewis Stone in this story.
The trip of the executives will be a brief
one, according to Mr. McCormick, it being
the plan of most of them to return to Holly-
wood the middle of next week.
Jackie Coogan's New M-G-M
Film, "Old Clothes" Completed
THE initial production on Jackie
Coogan's new Metro-Goldwyn-Mayer
contract, "Old Clothes," was delivered
to Marcus Loew this week. Immediately
after its arrival the big M.-G.-M. chief gave
a private showing of Jackie's latest opus
to a group of noted theatrical people at his
Long Island home. In this noted assemblage
were stage and screen stars and prominent
exhibitors.
It was the consensus of opinion among
this highly critical audience that Jackie has
made in "Old Clothes" his most entertaining
comedy. The little star, according to Mr.
Loew is destined to become a great comedian.
"Old Clothes," which is scheduled for re-
lease on November 22 was directed by Eddie
Cline, who likewise made "The Rag Man"
and "Little Robinson Crusoe." The picture
is an adaptation of Willard Mack's original
story, and has in its cast. Max Davidson,
who scored a hit in "The Rag Man" op-
posite Jackie, Lillian Elliott, James Mason,
Stanton Heck and Joan Crawford. Miss
Crawford is a recent M.-G.-M. "find" and
plays her first leading role opposite Jackie.
Her performance in "Old Clothes" won her
the coveted role of Irene in M.-G.-M.'s
production of "Sally, Irene and Mary."
Jackie retains the raggamuffin garb that
made him world famous.
Young Coogan's second picture for Metro-
Goldwyn-Mayer will be placed in yiroduction
early in December and will be filmed from
an original story by Jack Coogan, Sr.
For the first time since Jackie was launched
on his career, a definite romantic treatment
is given his new picture, "Old Clothes."
Heretofore Jackie's films were confined
strictly to juvenile appeal, but since the suc-
cess of "The Rag Man," last season, the
executives of the Coogan production com-
pany are making a strong adult appeal in
Jackie's films. Alan Forrest and Joan Craw-
ford provide the romantic interest.
Anna Q. Nilsson, Cleve Moore,
brother of Colleen Moore, and John
E. McCormick, general manager of
West Coast productions for First
National, on their arrival at Grand
Central Station from the Coast.
Schenck Signs Carijiiinati
Tullio Carminati, leading man and man-
aging director for the late Eleanora Duse
during her last tour in Italy in 1921 and
1922, and well known screen star in Italy,
Germany and South America, has just signed
a three-year contract with Joseph M.
Schenck as leading man in Talmadge and
other productions.
Mr. Carminati is one of the handsomest
men on the foreign screen as well as a fin-
ished actor. His full name is Count Tullio
Carminati di Branbilla, but although he be-
longs to one of the oldest and most aristo-
cratic families of Italy, he has never used
his title, even in his own country, as he
believes in the ideals of democracy.
Barbara La Mar Recovering
Barl)ara La Marr is rapidly recovering
from the illness due to the strain of her work
on her last production for First National
Pictures, "The Girl from Montmarte."
Advices just received from the Coast state
that Miss La Marr soon will be ready to
start on another picture under the manage-
ment of Sawyer-Lubin, the producing firm
which has handled her productions for a long
period.
Entire Columbia 1925-1926
Schedule Is Now Complete
TO put an end to the published rumor
that Ctjlumbia Pictures Corporation
is among those independent producers
curtailing production, executives of this or-
ganization stated in an interview that their
entire program for this year has already
been completed. Negatives of the eighteen
pictures originally scheduled for this year's
program are now in the laboratory under-
going the finishing process and will be ready
for release before the date on which they
are due.
The consistent high calibre productions re-
leased by Columbia in the past created an
insistent demand by exhibitors for features
containing the Columbia brand which made
it necessary to complete the production
schedule at the earliest possible date.
The best directorial and acting talent only
were engaged in the making of these pictures,
and those productions on the Columbia
schedule which have already been released
have won wide public approbation. Dorothy
Revier, who is under a long term starring
contract with Columbia Pictures Corporation,
has been provided with some of the best
vehicles of her career and she has won a
world-wide popularity as one of the fore-
most screen favorites. In all her produc-
tions she has been supported by excellent
casts and in all her forthcoming pictures this
high standard in production and talent has
been maintained.
November 7, 1925
MOVING PICTURE
WORLD
41
Mary Pickford is obliged to climb a ladder to photograph her tall — Tall director,
William Beaudine, who has just completed "Little Annie Rooney," Mary's
newest United Artists' release.
Directors of Mix and Jones
Finish Pictures on Same Day
JG. BLYSTONE and R. William Neill,
Fox Film directors, made a simul-
• taneous appearance in the executive
offices of the Fox West Coast Studios to re-
port the finishing of actual filming of the
newest starring vehicles of the Fox Western
star duet, Tom Mix, the Modern Buffalo
Bill, and Buck Jones, Ace of Westerns.
Blystone announced the completion of the
filming of "The Best Bad Man," with Tom
Mix starred, and Neill reported "Her Cow-
boy Prince," Buck Jones' vehicle, was fin-
ished. Both directors and their companies
returned to Hollywood from location on the
same day, and after an hour or two on some
closeups, had their pictures ready for first
pre-views.
Neill was enthusiastic over the work of
Jones and his support in "Her Cowboy
Prince" and wasn't a bit backward ia pre-
dicting it was the best bit of work the big
star turned in this season, if not the best he
has ever done. Blystone also was exuber-
ant. Although he has directed the popular
Mix innumerable times, he said he never had
a better scenario to work from than the one
Lillie Hayward adapted from Max Brand's
popular story of the bad man who wasn't
as bad as he was painted.
Blystone recalled the fact that it was Max
Brand who supplied the story for Tom's
greatest triumph, "The Untamed" and said
he thought "The Best Bad Man" was a
greater story, with the character fitting Tom's
personality even better than the hot-headed
hero of "The Untamed."
Both stars had exceptional casts support-
ing them in their newest pictures. Clara
Bow had been secured to play the leading
feminine role for Mix, while opposite Jones
the' Fox casting director had the vivacious
Helena D'Algy.
For the character parts in the Mix vehicle
there was a lineup of talent worthy of any
production ever filmed. For his heavy Mix
had the accomplished Cyril Chadwick, of suc-
cesses too numerous to mention. Then
there was Judy King, petite featured player
of the Fox stock company, Buster Gardner,
Tom Kennedy, Frank Beal, Paul Panzer and
Tom Wilson. Of course, supporting Tom
as no human could, was the wonder horse,
Tony. And there was Totn's own company
of cowboys, whose challenge to the riders
of the world still remains uncalled.
Diana Miller, another of the featured play-
ers of the Fox stock company, headed the
lineup of character players in the Jones pic-
ture. The others were Chappell Dossett.
Fletcher Norton, Monte Collins, Jr., Harvey
Clark and Jere Austin.
"Her Cowboy Prince" is from a story by
Maxine Alton and Adele Duffington. Charles
Darnton wrote the scenario.
"Little Annie Rooney" Breaks
Records At Liberty Theatre
" 'Little .Annie Roonev' has broken all records
for Saturday and Sunday receipts at the Lib-
erty Theatre," telepraphcd Sam Carver, man-
ager, at the recent showing of Mary Pickford's
new United Artists Corporation release. "Due
to our limited seating capacity we were unable
to handle the crowds and hundreds were turned
away. The patrons were well pleased with
Mary Pickford's latest triumph. Expect this
feature to make the greatest success in his-
tory of house before end of run."
Ray Signs With M-G-M
Popular Star Has Completed Excellent Role
in "Bright Lights"
Following the completion of what is be-
lieved to be Charles Ray's most remarkable
characterization on the screen in Robert Z.
Leonard's "Bright Lights," in which he is
featured opposite Pauline Starke, Metro-
Goldwyn-Mayer has secured the signature
of this popular artist on a long term contract.
The agreement just signed by Louis B.
Mayer and Ray foreshadows ambitious plans
for Ray's screen future. Preparations on
the story of the initial picture in which he is
to appear under his new contract will be
started shortly.
Those "in the know" declare that Ray has
achieved a characterization in "Bright Lights"
which bids fair to rank as one of the out-
standing performances of the year.
"Bright Lights" is based on a story by
Richard Connell adapted to the screen by
Jessie Burns.
Claire McDowell Cast
Has Important Role in "Free Lips" for
Metro-GoMwyn- Mayer
Claire McDowell has been cast in the role
of Mrs. Lawrence in "Free Lips," Norma
Shearer's new starring vehicle for Metro-
Goldwyn-Mayer. Hobart Henley is directing
this film from the Carey Wilson story adapted
to the screen by Louis Leighton and Hope
Loring.
This makes Miss McDowell's third appear-
ance in a big M-G-M feature this season,
the first two being "Ben Hur," the mammoth
picturization of the Lew Wallace novel and
play which Fred Niblo is producing for the
Culver City studios by arrangement with
A. L. Erianger from the adaptation made
by June Mathis, and Victor Seastrom's "The
Tower of Lies," starring Lon Chaney and
Miss Shearer. This latter film is a screen
version of the Selma Lagerlof novel, "The
Emperor of Portugallia," adapted to the
screen by Agnes Christine Johnston.
Sign Finis Fox
Finis Fox, author, scenarist, director and
former producer, has been signed by Metro-
politan Pictures and will augment the scenario
staff of which Jack Cunningham is the edi-
torial chief.
100 to 01
Those were the chances
against hiniy He took
them, and returned
after 24Pays !
Amu-*-en
42
MOVING PICTURE WORLD
November 7, 1925
M:<iiiiiii!;iiii iiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiK lillilliillliiiliiiiilliliiliillllililllllliiliiiliiiiiilliiiliilliiiiilllllilliiiilililiiiliiililillllliw
Big Circuits Booking
"The Man on the
Box"
FOLLOWING the extraordinary success of "The Man on the Box," a Warner |
Bros, production starring Syd Chaplin, at several first run theatres, Sam E. s
g Harris, general manager of distribution for Warner Bros., announces big 1
i bookings all over the country for the Chaplin comedy which recently had a two j
I weeks* run at the Warner Theatre in New York to packed houses.
I Reports from the Forum Theatre, Los Angeles, show that it broke all records s
I since that theatre opened and the management was compelled to change its policy i
I and hold it over a second week. g
I It is now playing at the California in San Francisco, the Blue Mouse in Seattle, 1
I and has been booked over the Crandall circuit. Mr. Crandall booked the picture 1
1 for his Metropolitan in Washington without even seeing it, being satisfied with f
I ' the box office reports from other cities. 1
I The Stanley Circuit has also bokoed "The Man on the Box" for its circuit and 1
I some hundred or more big houses in other territories will play it during the next I
I few weeks. Every indication points to the Chaplin comedy being one of the big- 1
I gest box office successes of the year. %
F'UIIIIIIIIIIIIIIUIIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUIIIIIIIIIIUIIIIIIIIIIIIIIIIM
Frank Borzage Starts Filming
First Year," His Third for Fox
WITH his two completed productions
for Fox Films, "Lazybones" and
"Wages For Wives" worth sitting
up nights to talk about in the opinion of all
who have viewed them, Frank Borzage, the
Millarde of West Coast directors, has started
filming Frank Craven's greatest comedy
triumph "The First Year."
Frances Marion made the adaptation of
this comic tragedy of married life which is
the sixth of the John Golden Unit of Clean
American Productions which Fox is bringing
to the screen during the current season.
A genuine all-star cast of real box office
power has been secured for the leading roles
in the picturization. Heading it are Matt
Moore, secured from Warner Bros, because
of his peculiar fitness for the hole of Tom
Tucker, and Kathryn Perry, who because of
her delightful interpretation of the young
wife in the Fox "Married Life of Helen and
Warren," two-reelers, has made casting direc-
tors come to regard her as the typical young
American wife. Kathryn is the apple of
Tom's eye as the dear Grace Livingston.
Next comes J. Farrell MacDonald, or
"Cosey" as he is now known as the result of
his celebrated interpretation of the Irish
foreman in "The Iron Horse." J. Farrell is
the high-sounding Dr. Myron Anderson,
Grace's bachelor uncle, who is the guide,
philosopher and friend of the young couple.
J. Farrell, under Bo'rzage's direction, is sonie-
Rolland Flander Signed
Rolland Flander has been signed for an
important role in the serial, "Enemies of
Uncle Sam," now being produced by Schuyler
Grey for release through Pathc. This ten-
episode serial is being directed by William
Nigh, assisted by William Presley Burke.
Featured in the serial are Helen Ferguson
and George O'Hara. Mr. Flander has the
role of "Jack Denton," a "buddy" of Lieut.
Stratford (Mr. O'Hara). The company has
returned from New London, Conn., where
exteriors were "shot," and the unit is now
working on the picture at O. O. Lee Studios,
No. 91 Mill Street, Astoria, Long Island.
thing for the most hardboiled movie fan to
look forward to.
For the role of the flippant, cocksure Dick
Loring, Fox has secured John Patrick, Holly-
wood's leading young character actor. "Pa"
and "Ma" Livingston will be enacted by
Frank Cooky and Emily Fitzroy.
For the part of that disturber of male
hearts and domestic transquillity, Mrs. Bar-
stow, the Fox casting director selected Mar-
garet Livingston, Fox stock company fea-
tured player, who as a screen "vamp" is
trailer to n6ne. Carolynne Snowden is cast
as the faithful but dumb Hattie, whose
boners cause the young couple no end of
embarrassment.
The remainder of the cast will be an-
nounced later.
"Brown of Harvard"
Irving G. Thalberg, associate executive for
Metro-Goldwyn-Mayer, announces that Jack
Conway is to direct "Brown of Harvard," by
Rida Johnson Yonng, for the Culver City stu-
dios. The film will be made at Harvard Uni-
versity. Conway recently completed Elinor
Glyn's "The Only Thing," for M-G-M.
Rogers Closes Contract
Gotham Pictures to Be Distributed in the
South by Eltabran Film Co.
As a result of the recent trip South of Budd
Rogers, vice-president of Lumas Film Corp.,
announcement is made from the New York
home office of Lumas Film Corp., that the
current program of twelve Gotham produc-
tions will be distributed in North and South
Carolina, Georgia, Tennessee and Florida by
the Eltrabran Film Co., of Atlanta, Ga.
The contract was closed between Rogers
for the Lumas Film Corporation and Thomas
H. Branon of the Eltabran Film Company,
and covers the following productions :
"The Overland Limited," "The Police Pat-
rol," ".\ Little Girl in the Big City," "His
Master's Voice," "Tjie Part Time Wife," "One
of the Bravest," "The Shadow on the Wall,"
"The Phantom of the Forest," "Hearts and
Spangles," "Racing Blood." "The Speed
Limit" and "The Sign of the Claw."
Out of the series of twelve productions
eight are already completed and will be
available for exhibitors in the Southern
States except in the States of Louisiana and
Mississippi which were not included in the
deal.
Columbia Press Books
Carry Complete Drive
The exploitation department of Columbia
Pictures Corporation has received many com-
plimentary letters from exhibitors handling
the Columbia features complimenting it upon
the splendid press books it has consistently
turned out. "For originality and novelty in
exploitation ideas, the Columbia press books
are the best I receive," said one exhibitor
in Colorado.
A complete line of lobby displays and
accessories to fill every need of the exhibitor
are illustrated in these books and no effort
or expense is spared in making it the most
complete campaign book sent out from a
motion picture organization.
Pro-Dis-Co Releases
Closed for West Indies
Frederick H. Knocks, president of the Medal
Film Company, has closed an extensive deal
for the 1924-1925-1926 Producers Distributing
Corporation productions for the West Indies
territory and Venezuela.
The Medal Film Company has long operated
its own exchanges in Cuba, Porto Rico and
San Domingo and now intends to expand this
exchange system still further.
iiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiii>iiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiniiiniiiiiiiiiiiim^^^^
I Mary and Doug May |
I Co-star Soon in Film |
I TV /I ARY PICKFORD and Doucrlas Fairbanks soon may co-star in a series of ^
i pictures to follow their 1926 'eature releases. 1
1 This statement was made recently by Miss Pickford in discussing her plans for J
s the future. She expects to follow her "Scraps," now in course of production, with a g
1 third, the first of the year having been "Little Annie Rooney," now having sue- S
1 cessful runs in many of the larger cities. |
1 So the oft-repeated rumor that the two stars will combine their efforts may come 1
g true at last. g
g Miss Pickford, it is said, has not as yet decided on a story for her third produc- M
1 tion of this year, but is said to be considering several. In the meantime she is M
m' working in mud and ooze on the swamp at her Hollywood studio completing the g
S "chase" scenes in "Scraps," in which she pilots a band of youngsters to safety 1
1 through the bogs. 1
iiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiuiiiiuiiiiiiiiuiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniii
November 7, 1925
MOVING PICTURE WORLD
43
Florence I 'id or and Tom Moore in a scene in "The Trouble 7s.'itli Wives/' a
Paraiiioiiiif Picture directed by Mai St. Clair.
Fox Buys Rights to Stage Hits,
Six Belasco Plays and Big Novel
Plays 4 At Same Time
XJtwted Artists Corporation Release Booked
Simultaneously in West End London
London newspapers and British film trade
journals recently have commented rather
widely on the fact that four United Artists
Corporation releases are playing simultane-
ously in the West End of London. The pic-
tures are: Mary Pickford in "Little Annie
Rooney," the Marble Arch; Charlie Chaplin
in "The Gold Rush, the Tivoli ; Douglas Fair-
banks in "Don Q, Son of Zorro," the Hippo-
drome; D. W. Grififith's "Sally of the Saw-
dust," the Empire.
The comment was made that this is the
first time in the history of the film business
in England that any releasing or producing
■organization has had four big feature pic-
tures showing at one time. The comment
also was made that exhibitors were consider-
ably-impressed by this fact.
Hart's "Tumbleweeds"
Now Being Edited
"Tumbleweeds" is completed. William S.
Hart's first production for United Artists
Corporation release is now in the cutting
room and is being assembled and titled. The
picture, say those who have seen parts of
it, bids fair to be the superlative among
Westerns, the most ambitious of "Bill'
Hart's offerings to the screen.
"If the utmost care in production, a per-
fectly selected cast, and an exceptionally fine
story are the essentials for a successful photo-
play feature, then 'Tumbleweeds' will be the
western drama par excellence, Hart is
quoted as having said when the last shots
were made. King Baggot directed the pic-
ture and Barbara Bedford has the leading
feminine role.
Begins on "The Reason Why"
Jack Conway has begun work on an elabor-
ate production of Elinor Glyn's successful
novel "The Reason Why" at the Metro-Gold-
wyn-Mayer studios. Aileen Pringle has the
role of Zara, and Edmund Lowe has been
borrowed from William Fox for the role of
Tancred opposite her. Douglas Gilmore has
a prominent part and Phillips Smalley appears
in this film as Markrute. Edythe Chapman
plays Tancred's mother and Mary Hawes ap-
pears as Zara's maid.
Constance Bennett Signs
Contract
Constance Bennett, daughter of Richard
Bennett, has signed a long term contract to
appear exclusively in Metro-Goldwyn-Mayer
pictures. Miss Bennett is now playing the
role of Irene in Edmund Goulding's "Sally,
Irene and Mary," an elaborate picturization
of the Edward Bowling musical stage suc-
cess, adapted to the screen by Hope Loring
and Louis Leighton.
"The Kitten and the King."
A Gerald Beaumont comedy drama based
on the life of a policeman has been acquired
by Harry Garson as the next starring ve-
hicle for Maurice (Lefty) Flynn. It is called
"The Kitten and The King."* It will be the
third, policeman's role Mr. Flynn has por-
trayed in his current series, his other police
parts having been in "High and Handsome"
and "Speed Wild." He is now engaged in
filming "Between Men," in which he plays a
civil engineer.
WHAT constitutes one of the season's
important deals of stage and screen
was announced this week by Wil-
liam Fox when he made public the fact that
Fox Films has purchased the screen rights
to "Cradle Snatchers" and "What Price
Glory," Broadway hits ; "One Increasing
Purpose," A. S. M. Hutchinson's latest novel,
and six David Belasco plays.
In addition to the four plays which made
David Warfield's reputation — "The Music
Master," "The Auctioneer," "The Grand
Army Man" and "The Return of Peter
Grimm" — the Fox-Belasco transaction in-
cludes film rights to "The Lily," in which
Nance O'Neill starred, and "The Comedian,"
in which Lionel Atwill played the title role.
"The Music Master" ran for a record-
breaking year in the old Belasco Theatre on
42nd Street and then went on tour for two
more years. It was revived successfully three
times, and it made David Warfield's name
a household word.
In 1904 came the production of "The Auc-
tioneer," in 1907 came "The Grand Army
Man," and in 1910 "The Return of Peter
Grimm," each of which brought Warfield
new laurels. Each of the four plays ran for
three years, one year on Broadway and two
years on the road.
"The Lily" established Nance O'Neill's
reputation as a character actress. In the
play she enacts the role of an older sister
who has sacrificed the pleasures in life to
obey the whims of her selfish father.
"The Comedian" is the story of a beauti-
ful young girl who falls in love with a matinee
idol. This role considerably enhanced the
reputation of Lionel Atwill.
"What Price Glory," produced by Arthur
Hopkins, ran for more than a year as the
dramatic hit of Broadway. It closed recently.
when four companies took the play out on
tour.
"Cradle Snatchers," produced this season
by Sam H. Harris with the assistance of
Hazzard Short, is tjie reigning dramatic
triumph on Broadwaj'. It has been produc-
ing gales of laughter at the Music Box.
"One Increasing Purpose" is the third Hut-
chinson novel to be brought to the screen
by Fox Films. "If Winter Comes" and
"This Freedom" were presented with con-
siderable success two seasons ago.
RUGGLES TO DIRECT
Wesley Kugglcs has been engaged to direct
Evelyn Brent in her next F. B. O. production
"A Broadway Lady," it is announced by B.
P. Fineman, F. B. O. production head.
A Picture Record of
Something l^O Man
Ever Did Befot'e! Im-
perishable ^^istory;
Boldness mWr surpassed;
A thrill that aroused the
world. A 24 Day Ad-
venture with Amundsen
44
MOVING PICTURE WORLD
November 7, 1925
Paramount Ahead of Winter
Schedule; Start New Plays
PARAMOUNT today has finished, or
in the final stage, all of the 23 attrac-
tions which it will release during Oc-
tober, November, December and January. So
far in advance of its schedule is the produc-
tion staff that work is well under way on sev-
eral pictures for the new season.
"The complete co-ordination of our produc-
tion forces," says Jesse L. Lasky, first vice-
president in charge of production, "has made
possible this wonderful progress on our win-
ter program. With practically every picture
on this schedule completed, the production
department is devoting its energies to the
spring attractions, several of which are now
in the early stages of work."
Productions already finished and the
months of release follow :
October : "A Regular Fellow," Raymond
Griffith's hilarious comedy which has just
had its premiere at the Rivoli Theatre on
Broadway; "The Golden Princess," with
Betty Bronson; "New Brooms," the William
de Mille picture featuring Neil Hamilton,
Bessie Love and Phyllis Haver; "Lovers in
Quarantine," with Bebe Daniels, Harrison
Ford and Alfred Lunt, and directed by
Frank Tuttle; "The Pony Express," the new
James Cruze masterpiece which has had
record runs in San Francisco and New York,
with Betty Compson, Ernest Torrence, Ri-
cardo Cortez and Wallace Beery in the cast,
and "Seven Keys to Baldpate," an adapta-
tion of the George M. Cohan stage success
starring Douglas MacLean.
November: "Flower of Night," Joseph
Hergesheimer's original story starring Pola
Negri; "The Best People," directed by Sid-
ney Olcott, with Margaret Morris, Warner
Baxter, Esther Ralston and Kathlyn Wil-
liams; "The King on Main Street," directed
by Monta Bell, with Adolph Menjou and
William Collier, Jr., in the featured roles;
"The Ancient Highway," directed by Irvin
Willat and featuring Jack Holt, Billie Dove
and Montagu Love; "Stage Struck," starring
Gloria Swanson and directed by Allan Dwan,
and "Cobra," with Rudolph Valentino and
Nita Naldi and directed by Joseph Henabery.
December : "That Royle Girl," a D. W.
Griffith attraction with Carol Dempster, W.
C. Fields, James Kirkwood, Bobby Watson,
and George Rigas in the cast; and "A Kiss
for Cinderella," Paramount's production for
Christmas featuring Betty Bronson and Tom
Moore. Herbert Brenon directed.
Completing the winter schedule are these
productions on which production is well
advanced :
December: "Irish Luck," starring Thomas
Meighan and directed by Victor Heerman ;
"Lord Jim," directed by Victor Fleming and
featuring Percy Marmont, Noah Beery, Shir-
ley Mason and Raymond Hatton ; "Woman-
handled," a Richard Dix vehicle directed by
Gregory La Cava, and a new Pola Negri
production as yet untitled.
January: A new William de Mille attrac-
tion tentatively titled "Magpie"; "Manne-
quin," the Fannie Hurst prize story with
ZaSu Pitts, Alice Joyce and Warner Bax-
ter, and James Cruze handling the mega-
phone; "Hands Up," another Raymond
Griffith comedy, with Marion Nixon; "The
Enchanted Hill," directed by Irvin Willat,
with Jack Holt, Florence Vidor, Noah Beery
Made Production Manager
Maurice E. Sebastian, son of the producer
has been installed as production manager of
the A. H. Sebastian producing organization,
which is now engaged in the making of
"Fifth Avenue," at the Metropolitan Studios
in Hollywood.
Mr. Sebastian has just completed an en-
gagement as production manager of the
Howard Estabrook Company. Prior to this,
he was associated with the Orpheum Circuit.
and Mary Brian, and "The American
Venus," which Frank Tuttle is directing with
Esther Ralston, Ford Sterling and Lawrence
Gray in the cast.
On the advance program the cameras are
clicking on "Behind the Front," with Mil-
dred Davis, Wallace Beery and Raymond
Hatton; "The Song and Dance Man," with
Bessie Love in the cast and Herbert Brenon
directing, "Aloma of the South Seas," which
will star Gilda Gray and will be directed by
Maurice Tourneur, "The Lucl<y Lady," with
Greta Nissen, Lionel Barrymore, William
Collier, Jr., and Marc MacDermitt.
Close-ups of Greater Importance
Than Big Ensembles, Says De Mille
c
ECIL B. De MILLE comes forward
with the statement that "big, lavish
scenes are easy" and that "the diffi-
cult scenes to make and the most important
sequences in motion pictures, confine the
protagonists within a maximum of sixteen
square feet."
In an interview given to the press, De Mille
illustrates his argument with specific in-
stances.
"Great as was the ride of the Klansmen
in "The Birth of a Nation," says Mr. De
Mille, "it has been outlasted in the public
memory by that small, condensed but unut-
terably poignant and beautiful death farewell
of the 'Little Colonel' and his sister.
" 'The Little American' which Mary Pick-
ford did for me had scores of striking, vivid
war scenes using hundreds of people. Yet the
scene which brought most comment occurred
with the characters locked together — Jack
Holt, a German officer, discovering the
woman he had seized in the dark of a French
chateau to be his American sweetheart.
"In 'Scaramouche' are used some of the
largest crowds we have known. It would be
difficult, however, for anyone to accurately
state just what these people did — and why —
whereas I will gamble that nine people out of
ten could describe in minutest detail every
motion of Ramon Novarro and Lewis Stone
as these bitter enemies are discovered to
be father and son.
"People have been kind in their comments
as to 'The Ten Commandments' scene where-
in Richard Dix plays a reversed John Alden-
Miles Standish scene with Leatrice Joy and
Rod La Rocque. And yet a yardstick would
have encompassed the three leads. If we di-
rectors can make one such scene in each
picture we are satisfied. It takes hard dig-
ging to uncover the human heart but, once
done, the action yields rich entertainment
dividends.
"In 'The Road to Yesterday' the produc-
tion I have just completed is an illustration
of condensed moments. I have reflected in
Joseph Schildkraut's face in a semi-close-up,
the reaction of emotion at the death of his
secret wife in a burning at the stake. Then
terror and agony are registered in the same
manner as he is stabbed from the rear by
the man whose sweetheart he had stolen. I
am confident that this sequence will be ac-
cepted as one of the really great scenes of
the production."
HOW CLARA REACHEDTHE PLASTIC AGE
The lead in Percy Marks' Famous Novel wasClara Bow's Reward for Two Years of Remarkable Screen Achievement-
I •
DOWH TO THE ^'.'1 '''CAPlTAl,> ' ■'^ !i n jn
SEA IN SMI PI' MAYTIME 'BlACK.C.^:N PU N l S M M t N T 'kISS ME AO A1n"tmESCARL£I WEST 'MY L*DYS LIPS' PARISIAN lOVE' 'THE LAWFULCHtATW' "fRtE lO lOVS. 'TIIE PlAinC ACt'
A- "Sideways" Movie of Clara traveiina upward to the top in the B. F. Schulberg production mentioned at top.
November 7, 1925
MOVING PICTURE WORLD
Pathe Salesmen Move
Ballantyne Southern District Manager-
Other Promotions
A number of important changes in the per-
sonnel of the Pathe Exchange, Inc., field
executives has brought about several pro-
motions. R. S. Ballantyne, Des Moines branch
manager, has been appointed southern district
manager, succeeding Oscar Morgan, who at
his own request has been made branch man-
ager of the Dallas ofifice. The vacancy in
Dallas was occasioned by the serious illness
of D. J. Coughhn, compelling his immediate
surrender of his managerial duties in the
Texas city.
A. W. Kahn, one of the best known film
men in the Middle West, has been named as
Mr. Ballantyne's successor at Des Moines.
L. E. Kennedy, formerly special feature rep-
resentative, has been appointed branch man-
ager at San Francisco, succeeding W. W.
Kofeldt, who resigned to take a position
abroad. Mr. Kennedy relieved George
Knowles, acting branch manager. Mr.
Knowles, at his request, has been transferred
to Los Angeles as special comedy salesman.
Effective on October 31, the Washington
Pathe branch, now a part of the Southern
Division, will come under the jurisdiction of
the Eastern Division, of which Charles
Henschel is district manager.
Record for "Joe" Farnham
A record has been established by Joseph
W Farnham, noted title writer for Metro-
Goldwyn-Mayer. About ten months ago Farn-
ham was placed under long term contract by
the Culver City studios and since that time has
titled no less than twenty of M-G-M's big-
gest pictures, including King Vidor's "Proud
Flesh," featuring Eleanor Boardman; "The
Midshipman," starring Ramon Novarro; Ho-
bart Henley's "A Slave of Fashion," a Carey
Wilson story starring Norma Shearer and fea-
turing Lew Cody, and Director Vidor's pro-
duction, "The Big Parade," starring John Gil-
bert The titling of the latter film is considered
something of a triumph for Farnham, as every
title in the picture was written by him, includ-
ing even the verses of the songs that appear
on the screen.
Schlesinger to Go Abroad
Gus Schlesinger, general manager of the
foreign department of Warner Bros.., is m
Los Angeles for a hurried visit to the studio
and to confer with Jack L. Warner and his
associate Bennie Ziedman concerning the
year's product, before sailing for Pans,
where he makes his headquarters.
The next trip that Mr. Schlesinger takes
will be his first visit to the Warner ex-
changes in Europe. There are twenty of
them throughout continental Europe and
Great Britain.
Warners Sign John Patrick
John Patrick has been signed to a long
term contract by Warner Bros., according to
an announcement by Jack Warner andBenme
Zeldman, studio executives.
Mr Patrick has been in pictures only a
short time, havnig started in the extra ranks.
He first gained notice through his famous
lamp shade dance in Colleen Moore s picture
"Flaming Youth." That dance was the turn-
ing point in John's life. From that incident
on he has come to the front, until today he
is recognized as one of the best comedians
on the screen.
Antonio Moreno, Rex Ingram, Blasco Ibanez and Alice Terry, snapped at the
famous novelist's villa in Mentone, France, where he recently entertained
Director Ingram and the feaiured players in Ingram's production for Metro-
Goldzvyn-Mayer of "Mare Nostrum" {Our Sea).
Vital Opening Exchange Chain
Throughout Country and Canada
CONCURRENTLY with the announce-
ment by David R. Hochreich, presi-
dent of Vital Exchanges, Inc., a
recently-formed national releasing organiza-
tion that the men responsible for the
organization of Vital have aligned them-
selves with a group of financiers is divulged
the association of Leo A. Price, president of
the Associated Banking Corporation, with
Hochriech's company.
Mr Price conies into Vital Exchanges, Inc.,
as chairman of the Board of Directors, and
will, it is believed, take afi active part m the
operation of the new company. Price, as
Hochreich admits, is personally interested in
the affairs of the company, and, while he
will have little to do with the actual sales
policy of Vital, he has agreed, at the request
of the company's officials, to act as chairir.an
of the directorial board and concern himself
particularly with the financial operation of
the corporation.
Vital Exchanges, Inc., announced the con-
summation of a deal with Davis Distribut-
ing Division for the distribution of the Davis
company product and the opening of thirty-
one exchanges throughout the United States
and Canada. .
David R. Hochreich and his assistant, Mil-
ton Kempner, have left for the west coast
to complete the national exchange chain.
They will be absent from the home office
of Vital for a period of from three to four
weeks. Mr. Hochreich said the entire home
office personnel would be announced when
he returns from Hollywood.
At that time an extensive advertising cam-
paign, relative to the national distribution of
Vital product, will be conducted in the vari-
ous motion picture trade publications. Vital
Iv:changes, Inc., is an entirely separate cor-
poration from the Davis Distributing Division
and will maintain individual offices and be
controlled by a separate group of experienced
motion picture men.
Dorthy Revier Plays Lead
Harry Cohn has assigned Dorothy Re-
vier the leading feminine role in the new
Waldorf production to be made by Colum-
bia Pictures, "The Fate of a Flirt." This
production will be put into work immedi-
ately under the direction of Frank Strayer.
"The Fate of a Flirt" is a comedy drama
and is the next picture announced for re-
lease on the Columbia Pictures schedule.
Ask
24Da;
min
Am
•///
; about
in 30
s with
dsen!
46 MOVING PICTURE WORLD
ymiiiiiiiiiiiiiiiiiiiiiiiiiin I iiiiiii'! iiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^
I Hearst Evening Paper Editorially Praises |
I Brooklyn Mark Strand on Sixth Anniversary |
I HE sixth anniversary of the opening of the Brooklyn Mark Strand Theatre, |
I I celebrated last week with "Don Q. Son of Zorro," the feature picture, brought ^
I A many letters and congratulatory telegrams to Moe Mark, head of the Mark
i Strand circuit, and to Edward L. Hyman, managing director of this house since 1919.
i One incident, however, seemed to overshadow all other incidents, and this was the
I display editorial notice that appeared in the Brooklyn section of The (N. Y.) Evening ^
1 Journal. 1
1 The editorial headlines tell the story: =
I "BROOKLYN ATTENDS THE MARK STRAND BIRTHDAY." 3
I "Director Hyman Has Made Not Only His Theatre Well Known But Given Quite k
i a Bit of Fame to This Borough." §
1 Editorial mention of a theatre, anywhere, at any time, is rsu-e. Stories are printed, 1.
M and photographs used, very often, but rarely does it happen that a theatre or theatre i
1 manager is given such recognition as the Hearst evening paper in New York City i
1 gave the Brooklyn Mark Strand in its issue of Monday, Oct. 5, 1925. g
1 In part, the editorial reads: i
g "Brooklynites are intensely loyal. They take a particular interest in and show |
1 specifd pride in anything that is distinctly Brooklyn. They back, with all the force of |
g clannish zeal, anyone or anything that serves to give the borough added fame in any 1
g particular line of endeavor. i
M "Hence it is not to be wondered at that during the week, just ended the Brooklyn g
1 Mark Strcuid Theatre, which has made a special niche for itself in the affection of g
g this borough, has been able to point to an unusual record in the six years it has li
1 been catering to the public on this side of the Bridge. |
p "Last week was anniversary week at the Brooklyn Strand. Moe Mark, the owner, 1
1 and Edward L. Hyman, the managing director, received congratulations from all sec- 1
M tions of the borough. §
1 "And these expressions of felicitation have been well deserved. These two i
1 men have done a big thing for Brooklyn by crossing the Bridge and investing their ]
§ money and their confidence in the people on this side. 11
1 "Brooklyn is becoming as big a theatrical center as Manhattan formerly was. %
1 Majestic temples of the dramatic art are rising on every hand not only here in Brook- f
0 lyn but farther out in Queens. i
g "Concerning Director Hyman, we might say that he has given additional fame 3
1 not only to his house here in Brooklyn but to the borough itself, by the Sunday night 1
1 series of concerts over the radio through the city's broadcasting station WNYC. i
I "We congratulate Hyman and his people and wish them many more years of J
M success here in Brooklyn." =
liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiii I iiiiiiiiiiiiiiiiiiiiiiiiniiiHiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiH^
Preferred Film Goes Big
"The Girl Who Wouldn't Work" Proves Hit
At Chicago Opening
"The Girl Who Wouldn't Work," a Pre-
ferred Picture widely discussed for its unique
handling by the newly discovered Marcel
De Sano, opened to big business and enthusi-
astic newspaper comment on the occasion of
its Chicago premiere last week at the Capitol
Theatre. Mae Tinee, nationally known critic
of the Chicago Tribune, called this Schul-
berg release "an engrossing program with a
difiFerent plot. Much better than the general
run."
Marguerite De La Motte, who plays femin-
ine lead opposite Lionel Barrymore, stopped
off at Chicago en route from New York to
Hollywood, to attend the first performance
in the windy city.
November 7, 1925
Larry Semon. who appear in "Stop,
Look and Listen." his first Pathc feature,
zcitii Dorothy Dwati (Mrs. Semon) as
his leading lady.
Stanley Books Tiffany Film
TifTany Productions, Inc. announces that
"Souls For Sables" featuring Claire Windsor
and Eugene O'Brien has been booked for the
entire Stanley Circuit of theatres through
Louis Bernian of the Independent Film Ex-
change of Philadelphia.
"Morals for Men" Completed
"Morals For Men" suggested by "The Love
Serum" bj' Gouverneur Morris featuring
Conway Tearle and Agnes Ayres, has been
completed and is now being edited and titled
by A. P. Younger who adapted the story for
the screen. Other members of the cast in-
clude Alyce Mills, Otto Matieson, Robert
Ober, John Miljan, Mary Beth Milford, Eve
Southern and Margery O'Neill.
Film Booking Offices Plan
Steady Production Outflow
Strong Cast
Norman Taurog has chosen a supporting
cast for his first Educational-Lloyd Hamilton
Comedy that includes Dick Sutherland,
famous "bad-rnan"' of the screen, and Mar-
cella Daly.
T^is will be Miss Daly's first appear-
ance in short comedy. She has appeared in
several feature productions, notably De-
Mille's "Adam's Rib" and "The Ten Com-
mandments." Sutherland made his screen
debut in Harold Lloyd's "Grandma's Boy"
and has appeared in scores of pictures since.
TflERE will be no cessation of activity
on the F. B. O. lot this autumn, it was
announced yesterday by B. P. Fine-
man, general manager.
F. B. O. is functioning on a well ordered
program, the operation of which precludes
the company getting too far ahead on its pro-
duct. As a result, the F. B. O. production
forces are enabled to concentrate a maximum
of attention on each production as it comes
along. Therefore, F. B. O. is working at full
blast.
Yesterday saw the completion of "The
Midnight Flyer," a railroad melodrama di-
rected by Tom Forman and co-featuring
Cullen Landis and Dorothy Devore. It will
be released late in November.
Today marked the launching of "Flaming
Waters," an oil industry melodrama to be
directed by Hermon Weight, who filmed
"Drusilla With A Million" for F. B. O. Mary
Carr, Malcolm McGregor and Pauline Garon
are featured in the new production, the big
scenes of which will deal with a flood of
blazing oil. It will be, by all odds, the most
elaborate production of its kind made at
F. B. O. in many weeks.
Within the next two weeks work will be
started oa "When His Love Grew Cold,"
from the novel by Laura Jean Libbey. "A
Poor Girl's Romance," by the same author,
also will be filmed in the early future, as will
a turf, drama, "The Futurity Winner," to be
made along the lines of a Drury Lane melo-
dramatic spectacle.
Fred Thomson has completed "All Around
Frying Pan" and is ready to start "The
Tough Guy" (tentative). Evelyn Brent is
heading toward Hollywood after a month of
theatregoing and shopping in New York. She
will start "Broadway Lady." Maurice Flynn
has finished "Between Men" and "Heads Up"
and will begin another comedy melodrama.
At the same time F. B. O. is hitting a
lively pace in two reel production. Ralph
Cedar is filming episode No. 6 of "The Ma-
zie" series, starring Alberta Vaughn, while
continuities are being prepared for the new
"Fighting Hearts" series by Sam Hellman
and "Bill Grimm's Progress" series by H. C.
Witwer.
"Pals" Completed
"Pals" the third of the Truart Novelty
Productions featuring Louise Lorraine, Rex,
the Wonder Dog and Black Beauty the
Horse has been completed. • ,
November 7, 1925
MOVING PICTURE WORLD
47
New Directors Pushed
Harrir Cohn Gives New Megaphonists
Opportunities
Much has been written and said about new
faces on the screen, but it is the firm belief
of Harry Cohn, president of the Waldorf
Studios, that the screen needs new directors
and he backs up his belief with action,
having signed a former cameraman and an
assistant director and given them opportuni-
ties to become directors.
Tony Gaudio, for the past four years chief
cameraman for Norma Talmadgc has just
completed his first directorial effort "The
Price of Success" and Mr. Cohn was so
pleased with his work that he immediately
signed him to direct his next Waldorf Pro-
duction "Sealed Lips" which is now being
"shot" with an all-star cast including
Dorothy Revier and Cullen Landis.
The other director "find" of Mr. Cohn's is
Frank Strayer, who for the past five years
has been assistant to Harry Beaumont. Mr.
Strayer's first picture was "Enemy of Men,"
This picture proved such a success that Mr.
Cohn immediately re-engaged him to direct
"The Penalty of Jazz" which at a pre-view
the other evening at the DeLuxe Theatre,
Los Angeles, was voted one of the best of
the new seasons pictures to be previewed this
year. As a reward for his good work Mr.
Cohn has placed him under a five-year con-
tract. For his next picture Mr. Strayer has
been assigned to direct "The Lure of the
North," a dog story for which an all-star
cast is now being engaged.
Press Books Ready
Columbia Has Fine Exploitation in Helpful
Form for Exhibitors
■ Columbia's press books on this season's re-
leases are a splendid example of what an
honest complete production sheet should be.
There is nothing lacking in a Columbia
book to give the exhibitor information on
every conceivable method of putting his
Columbia release across. Besides a varied
collection of newspaper material from ad-
vertising cuts to news reviews, there is a
complete exploitation section of novel and
original exploitation possibilities, not only
what to do but how to do it and exactly what
steps should be followed to gain the best
results.
The books on "Steppin' Out," and "S-O-S
Perils of the Sea," on "The New Champion"
and "The Great Sensation" in the Perfection
series, and "Sealed Lips," and "When Hus-
bands Flirt" in the Waldorf series are re-
cent results of a policy that aims to present
a press sheet of maximum service to ex-
hibitors.
'Fifty-Fifty" Completes First 8
of Associated's "Triumphant 30"
ASSOCIATED Exhibitors, Inc., makes
known this week that it will release
"Fifty-Fifty" on November 15th.
"Fifty-Fifty" features Hope Hampton,
Lionel Barrymore and Louise Glaum. It is
a Henry Diamant Berger production. Tliis
release completes Associated's first group
which includes eight feature productions.
Based upon a novel marital angle from the
story by Alan Dwan, "Fifty-Fifty" ranks
high as a box office attraction in Associated's
1925 Autumnal releases. The preceding seven
features, all possessing star casts of note,
are : "Headlines," starring Alice Joyce and
Malcolm MacGregor; "Never Weaken" with
Harold Lloyd and Mildred Harris; "Keep
Smiling," Monty Banks and Ann Cornwall ;
"Manhattan Madness," Jack Dempsey and
Estelle Taylor; "His Buddy's Wife," Glenn
Hunter and Edna Murphy; "Under the
Rouge," Tom Moore and Eileen Percy;
"Camille of the Barbary Coast," Mae Busch
and Owen Moore.
On top of these box office winners an-
nouncement of the release date of Associated
Exhibitors' big super-special, "The Sky
Rocket," starring Peggy Hopkins Joyce, will
shortly be made.
It is for the purpose of getting these early
releases oflf to a flying start that General
Manager John S. Woody is now visiting
principal exchanges tliroughout the country.
That not a single movement to insure the
success of these big productions may l)e
New Canadian Theatre
Honors "Charley's Aunt"
A unusual distinction was conferred on the
Al. Christie feature, "Charley's Aunt," last
week, when Toronto. Canada's new theatre,
the Oxford, selected "Charley's Aunt" as the
opening attraction in spite of the fact that
it had previously been shown at both the
Palace and the Dan forth Theatres.
That the new Oxford, opening in competi-
tion with the Palace and the Danforth, se-
lected the third run of the Christie farce as
its initial offering, is an unprecedented honor
and a distinction that is heightened by the fact
that, at the present time, the Canadian mar-
ket has many unplayed pictures.
overlooked, Mr. Woody is grooming ex-
changes on the merits of each picture and
is at the same time practically doubling the
big staff of Associated salesmen.
Oscar Price, president of .Associated Ex-
hibitors, Inc., is confident that the first
eight features of Associated's program of
thirty for the year, entitled "The Triumphant
Thirty" will put the Associated trade mark
in the first rank of tlie film industry's best
productions.
Directs "Dancing Days"
William Wellman Starts Work On a
B. P. Schulberg Production
"Dancing Days" is William Wellman's first
directorial assignment for Preferred Pictures,
B. P. Schulberg has announced. It was pre-
viously planned to give Wellman "Lew Ty-
ler's Wives," by Wallace Irwin, as his initial
production under his new contract, but dif-
ficulties in securing a proper mascuhne lead
for the title role at the present time have
necessitated a temporary postponement in
filming this famous novel of marriage.
Meanwhile, he has already begun the direc-
tion of "Dancing Days," from the story by
Dorothy Cams. Dorothy Arzner has just
completed the adaptation and the cast is now
being chosen. It is a society drama describing
the exploits of a never-stay-homc family.
Stop Cheating Yourself
Out of Real Profits—
BOOK
MADE RIGHT— PRICE RIGHT- PROFITS RIGHT
Our Casts, Stories, Production Values Have
Proven Their Power At The Box Office
BOOK THEM TODAY!
48
MOVING PICTURE WORLD November 7, 1925
Laura LaPlante, the Universal star. Tvitli Alc.wuidir Carr (left) and Harry
Myers, in a scene in the forthcoming Universal-J czcel production, "The Beau-
tiful Cheat."
Peggy Hopkins Joyce to Make
Three More for Associated
WHILE Miss Peggy Hopkins Joyce
is touring Europe, Associated Ex-
iiibitors are forging ahead in their
plans to make her the biggest star in fihiidom.
If reports are credited, her first picture, "The
Sky Rocket," a Marshal Neilan production,
is a screen triumph. So pleased are the
executives of Associated Exhibitors with the
work of Peggy Hopkins Joyce in "The Sky
Rocket," that Miss Joyce will make three
additional pictures for the company. Her
second production, as yet unnamed, will be
started on her return from Europe where
she went last week for a rest of two months.
"The Sky Rocket," in which Miss Joyce
made such a favorable impression on Associ-
ated officials, was written by Adela Rogers
St. John and is based on the rise and fall of
a movie star in Hollywood.
P. A. Powers, chairman of the Board of
Directors of the Associated Exhibitors, was
the first to see Miss Joyce's qualities as a
film star.
At this time Miss Joyce was appearing in a
Broadway musical com^^ at a high weekly
salary and a percenta^e^f the gross of the
show. It took considerable financial coax-
ing on the part of Mr. Powers to lure Miss
Joyce from the footlights, but finally this
was accomplished and after getting the star's
name to a contract Powers set about to find
suitable sto^^^ material.
In the course of seeking the right vehicle,
over seven Jjmvdred plays, short sfo^ies, and
novels were?j|a»}sidered with the final selec-
tion of "Tlwl^ky Rocket," a book- length
novel which m3» with an overwhelniing suc-
cess in the QSgSopolitan magazine.;"''
Marshall N^|m was next engaged'to direct
the film and he surrounded himself with a
strong supporting cast and quietly set about
to make the picture.
The first two selected were Owen Moore
and Earle Williams. These two stars have the
outstanding parts second in importance to
the role portrayed by Miss Joyce. Support-
ing these players are Gladys Hulette, Sammy
Cohen, Bull Montana, Ed Dillon, and many
others.
"The Sky Rocket" as a screen vehicle was
actually in production almost three months.
The actual shooting time covered a period
of two months.
Following the completion of the picture
Miss Joyce returned to New York. The print
of "The Sky Rocket" arrived in town three
weeks ago for its final titling and editing.
To Spend Over $150,000
In keeping with the plans outlined by P.
A. Powers, over $150,000 will be spent on
the production which will be released as a
special and will not be included in the book-
ing of the regular Associated Exhibitors'
product. Under the supervision of John S.
Woody, general manager, a s-pecial sales force
is being organized to handle the sale of the
pictiire, while Robert E. Welsh, director of
advertising and publicity for Associated Ex-
hibitors, is planning a special field force of
exploitation men for the key cities and sur-
rounding territory.
The first advertised official announcement
for "The Sky Rocket" was made last week
with the release of the beautiful three-color
insert in eight pages. This insert is only the
beginning shot in the campaign and after
having run in all the national motion picture
trade newspapers and regional journals, it
will be closely followed by a direct-to-the-
exhibitor series of broadsides.
giiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiniiiiiiiiiiiiiiittiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiijiiiiiiiii^
I First National Breaks |
I Sales Record |
1 Forty- five days after delivery of the g
1 first of First National's Winner Group, %
I tales on that product totalled in ex- S
1 cess of $7,000,000 exclusive of spe- |
g cials, a record of which the district S
m machinery of that company may well g
1 be proud. |
g This volume of business is far in ex- g
g cess of that written during a similar g
g period on any group of pictures in any g
g previous year, including the Leader and g
g Pacemaker Groups. It is interesting to g
g note that all contracts bear dates for g
g delivery of prints, thus insuring early g
g playing time. g
llllllllllllllllllllllllllllllllllllllllllllllllllllllUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUIIIIIIIIIIIIIIIW
Forrest Stanley in
Columbia Picture Cast
Forrest Stanley who has played opposite
Dorothy Revier in several of her recent
Columbia vehicles is again to be seen oppo-
site this popular star in the latest Columbia
production to be released, "When Husbands
Flirt." This feature is one of the best come-
dies to be produced by this organization and
will without doubt receive the same enthusi-
astic approbation from the public as was ac-
corded the successful Columbia comedy
"Steppin' Out." In addition to Miss Revier
and Forrest Stanley, an all star cast was as-
sembled for this production including Ethel
Wales, Tom Rickets, Maude Wayne, Irwin
Connelly and Frank Weed.
New Racing Picture
"The King of the Turf," formerly called
"The Futurity Winner," from the joint pens
of Louis Joseph Vance and John Brownell,
home office scenario editor of F. B. O., will
shortly go into production at the F. B. O.
coast studios. It is a melodrama of the
racing industry and will be developed along
new lines. Several prominent turf men will
doubtless appear in the photoplay, as well
as a number of famous jockeys and horses.
Booked in New Orleans
The Palace Theatre, New Orleans, La., one
of the houses on the Orpheum Circuit, has
booked for early showing the Joe Rock series
of Blue Ribbon comedies starring Alice
Ardell and the series of Standard Fat Men
comedies featuring "Fat" Karr, "Kewpie"
Ross and "Fatty" Alexander, which F. B. O.
are distributing.
The first of these is now in work and is
founded on the beautiful gowns and ward-
robe in the picture worn by Miss Joyce.
The second of the series of broadsides of
which one each week will be released, is
based on the endorsements of some of the
world's greatest legitimate showmen and pro-
ducers on Miss Joyce's ability as an actress.
The art department in the office of the
Associated Exhibitors are busy at work on
ideas for a gigantic campaign book. This
compendium is planned to be three times
as big as the ordinary press book contain-
ing among many ideas a full page of pub-
licity written from the woman's standpoint,
such a? clothes and beauty hints.
November 7, 1925
MOVING PICTURE WORLD
49
There is something immense in the acting of Buck Jones in "Lazy-
hones'' ^ the Owen Davis stage success, produced by Frank Borzage
for William Fox. The picture is crammed full of human interest,
the fine cast including ZaSu Pitts.
"Thank You" Heads Fox Big
Feature List for November
^''iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiN^
I "New Commandment" |
I Booked for Rivoli |
g Robert T. Kane's initial production I
g for First National release, "The New 1
3 Commandment," has been booked by g
g Famous Players-Lasky Corporation for g
g the Rivoli Theatre, New York, opening g
g on November 8th. g
g "The New Commandment" was g
g directed by Howard Higgin, who also g
g made the screen adaptation from Col. g
- - Frederick Palmer's novel, "Invisible g
g Wounds," with Sada Cowan. In the g
g cast are Blanche Sweet, Ben Lyon, g
g Holbrook Blinn, Effie Shannon, Pedro g
g De Cordova, George Cooper, Diana g
g Kane and Claire Ames. g
llllllllllllllllllllllllllllllllllllllllilllllllillllllllllllllllllllllllllllllilllllllllllllllllll^^^
"Bright Lights"
Final Choice of a Title for Metro-Goldwyn-
Mayer Picture
"Bright Lights" is the final choice of title
under which the Robert Z. Leonard produc-
tion featuring Pauhne Starke and Charles
Ray, known under the working title of "A
Little Bit of Broadway," will reach the
screen. This elaborate Metro-Goldwyn-
Mayer feature, based on a story by Richard
Connell and adapted to the screen by Jessie
Burns and Lew Lipton, has Lilyan Tash-
man in a prominent role.
The film includes a number of spectacular
scenes in which a chorus of beauties gyrate
to the strains of syncopation before the
footlights in costumes of unprecedented love-
liness. Against a kaleidoscopic background
of theatrical life Director Leonard has un-
folded a tale of romantic love between a
rustic lad, played in inimitable fashion by
Ray, and a chorus girl delightfully portrayed
by Miss Starke. "Bright Lights" is sched-
uled for release in December.
"Sailors' Wives" to Be
Made by First National
"Se 1 )rs' Wives," the novel written by
Warne.- Fabian, author of "Flaming Youth,"
will be filmed this winter by First National's
Eastern production units in New York, ac-
cording to an announcement by Earl Hud-
son, supervisor of production for this unit.
This week Joseph Poland 6f tiie Hudson
scenario staff started work on the adapta-
tion. This will be the second Warner Fa-
bian novel to be picturized by Mr. Hudson
for the First National. He made "Flaming
Youth," while the present Eastern produc-
tion units were located in Hollywood.
Don Hetrick Promoted
to Assistant Director
Don Hetrick, who has served an appren-
ticeship of several years as a script clerk
for First National, has been promoted to as-
sistant director.
He started this week as assistant to John
Francis Dillon, who is making "Too Much
Mone^" at First National's New York studios
under the supervision of Karl Hudson.
Hetrick has worked for Dillon on several
pictures as script clerk, among these were
"Chickie" and "The Half Way Girl," which
were made in New York last Winter and
Spring.
THREE recent Broadway stage suc-
cesses, an old melodramatic triumph
and two thrilling western stories are
included in the exceptional program of re-
leases announced for November by FojO
Films. In addition the Fox organization
will release two reelers in the new Van Bib-
ber, the O. Henry and the Helen and War-
ren comedy series, and will launch a new
Irish-Jewish comedy series under the Im-
perial brand. Three one reel Fox Varieties
will be issued.
The four supreme attractions based on
stage successes — "Thank You," "Lazybones,"
"The Fool" and "East Lynne" — have already
been widely exploited in advance showings.
Tom Mix will appear in "The Best Bad Man,"
based on the story by Max Brand. Buck
Jones' contribution will be a dramatization
of Maibelle Heikes Justice's novel, "Durand
of the Bad Lands." Fox Films will also
present a seventh feature picture to be an-
nounced later.
"Thank You," third of the John Golden
plays on the Fox schedule, will be released
November 1. Conservative Cleveland gave
"Thank You" a royal welcome and warm
praise when it was given its first showing in
B. F. Keith's $5,000,000 Palace Theatre.
Broadway gave a similar welcome when it
was shown in the Rialto Theatre recently.
The charming Jacqueline Logan, playing
the girl from Paris, is wooed and won by
George O'Brien as the reckless young waster
in this story of the taming of a townful of
hypocrites. Alec B. Francis has enhanced
his reputation considerably by his [lortrayal
of the kindly rector.
There is a wealth of humor and pathos in
"Lazybones," Fox screen version of Owen
Davis' stage success, which will be released
on November 8. Buck Jones billed as
Charles (Buck) Jones this time, plays the
title role, with an unusual cast including
Madge Bellamy, Jane Novak, ZaSu Pitts and
Leslie Fenton. The role of the lovable loafer
gives Buck an opportunity to demonstrate his
skill as an actor.
Following Borzage's triumph will be "The
Fool," based on Channing Pollock's sensa-
tional stage success, to be released on
November IS. This has already been widely
exploited in its two months' run in New York
and other large cities. At B. F. Keith's
Palace in Cleveland, "The Fool" was very
cfl^ectively presented with a prologue in
which a chorus of 50 voices sang.
"East Lynne," based on the stage melo-
drama that entertained three generations of
.Americans, has been produced under the
direction of Enimett Flynn in sumptuous
old English settings with a strong cast in-
cluding Alma Rubens, Edmund Lowe, Lou
Tellcgen, Paul Panzer, Frank Kcenan, Leslie
Fenton and Harry Seymour. It will be re-
leased on November 22.
In "The Best Bad Man," scheduled for re-
lease on November 29, Tom Mix is right at
home in the role of a dashing", devil-may-
care westerner in his native Southwest. The
story is by Max Brand, who wrote "Just
Tony" and "The Untamed," on which two of
Mix's greatest pictures are based, and J. G.
BIystone is the director.
Five two reel comedies supervised by
George Marshall and three Fox Varieties
are included in the releases for November
from the house of Fox.
Tom Tyler Begins Second
The new F. B. O. unit featuring Tom Tyler,
the "Surprise Star" recently launched in
western comedy dramas, has begun work on
the second picture of the series, entitled "The
Wyoming Wildcat." Robert De Lacy, who
collaborated in the direction of "Let's Go
Gallagher," the first Tclease, is handliniv the
directorial megaphone.
so
MOV IN picture world
November 7, 1925
To Do Broadhurst Play
ALLEN E RAY,
Pcitiiescrial
star of
•'THE
GREEN
ARCHER."
became an
expert at
archery
during the
recent
filming
of this
thriller.
"Wild Oats Lane" Will Be Neilan's First
Production for Producers Dist. Corp.
George Broadhurst's plaj- "Wild Oats
Lane" vvill.be Marshall Neilan's first pro-
duction through Producers Distributing
Corporation.
After quietly working in New York City
on the Metropolitan sequences of this pic-
ture, with Viola Dana and Robert Agnew
in the featured roles, Neilan has left for
California where the production will be com-
pleted at his Glendale Studios.
"Wild Oats Lane" was dramatized by
George Broadhurst from the clever novel by
Gerald Beaumont, and produced at the
Broadhurst Theatre on Broadway in 1923.
The play is now in stock where it is prov-
ing popular with both regular stock com-
panies and amateur producers.
Patrons Pick Warner Pictures
and Manager Books Entire 40
UNSOLICITED, H. L. Goldberg, of the
World Realty Company, which oper-
ates the World, Sun, Empress, Muse
and Moon theatres, in Omaha, Neb., has
written to Earl A. Bell, Omaha branch man-
ager for Warner Bros., telling why the full
Warner product was selected for exhibition
in those houses during the coming year. He
explains that these selections were made not
only because of the excellence of the attrac-
tions, but also because of the fight of the
Warners in behalf of the independent ex-
hibitor and the extraordinarily efTective ad-
vertising campaign which they are carrying
on.
In his letter, Mr. Goldberg says :
"Just a few lines to state why we pur-
chased the entire output of Warner Bros,
for this season. I have screened a number of
their first releases, have found them to be
above the average in quality, and, from in-
formation that I have received from the west
coast, I don't think there is the slightest
question but what there will be few in the
entire Forty that will not be good box office
attractions and good audience entertainment.
"I sincerely believe that Warner Bros,
should have the support and cooperation of
all independent exhibitors in their fight.
They are to be especially complimented upon
their wonderful newspaper campaign, which
is bound to benefit all exhibitors who run
their product, and produce actual box office
returns."
George Chrest, managing director of the
Ohio Theatre, in Dover, Ohio, has just an-
nounced the closing of a contract booking
the entire Warner Forty after putting in
force the policy of asking his audiences what
attractions they desired. The selection was
made in response to their expression of pref-
erence, and in his artnouncement Mr. Chrest
says :
"Such wonderful productions as will be
offered to you in the near future will more
than convince you that I have endeavored
to secure for you the very best in the way
of entertainment."
An important northwestern exhibiting
company which has lately contracted for the
entire Warner Forty is the Multnomah The-
atres Corporation, which operates ten subur-
ban theatres in Portland, Ore. Its contract
was made with W. K. Beckwith, Warner
branch manager in Portland.
Pickford Film Popular
New England Small Town Likes "Little
Annie Rooney"
"In my honest opinion the exhibitor who
does not play 'Little Annie Rooney' is over-
looking the best bet of the year," said Walter
Haynes, manager of the Santuit Playhouse,
Santuit, Mass., in a letter to United Artists
Corporation Home Office in praise of Mary
Pickford's new release. "Miss Pickford is
to be congratulated on adding another great
success to her list. 'Little Annie Rooney' not
only combines the cleanest of comedy, pathos
and fine entertainment — that was most pleas-
ing to all my patrons — but the film was
also most gratifying at the box-office. It
established a new box-office record, playing
to a hundred more people in a two days run
than did another widely advertised feature
in three days."
" 'Little Annie Rooney' did capacity busi-
ness and pleased my patrons 100 per cent.,"
said J. B. Eames of Littleton, N. H. "You
are making no mistake in urging exhibitors
to go after this picture as the biggest box
office attraction Marv Pickford has made.
Douglas MacLean Dined
Executives of Famous Players-Lasky Cor-
poration tendered a luncheon recently to
Douglas MacLean, who is in New York for
a rest and to attend the premiere of his
first Paramount production "Seven Keys to
Baldpate" at the Rivoli Theatre on Novem-
ber 1.
.'\ttending the luncheon were Sydney R.
Kent, Eugene Zukor, George W. Weeks,
Phil Reisman, A. M. Botsford, Russell Hol-
man, Charles E. McCarthy, Claud Saunders,
Jeanne Cohen. John Butler. Henry Salisbury.
John Clark, Mel Shauer, G. B. J. Frawley,
George M. Spidell, Mike Lewis, George W.
Weeks, Sam Dembow and Mr. R6ss.
DOLORES COSTELLO
Daughter of the first of the famous
screen stars, Maurice Costello, Dolores
2inll be seen in J. Skiart Blackton's pro-
duction, "Maryland, My Maryland." for
Warner Brothers. It is reported that
Mr. Costello ivill direct this picture.
November 7, 1925
MOVING PICTURE WORLD
51
It has come to
a point where
we laugh, al-
m 0 s t uncon-
sciously, at al-
most anything
Raymond Grif-
fith does. Here
we see him, the
prince in a Bal-
tic kingdom,
perched on the
arm of the
sumptuous
chair in which
his father, the
king {Tyrone
Power) is seat-
ed. In Para-
m ount's "A
Regular F e l-
low," Griffith
cinches his
claim to star-
dom.
New Production Plan to Rival
Program Completed This Summer
"For Heaven's Sake "
Harold Lloyd's First Picture for
Paramount Has Working Title
"For Heaven's Sake" has been selected as
the working title of Harold Lloyd's first pro-
duction for Paramount, according to an an-
nouncement by John L. Murphy, production
manager for Lloyd. The story deals in part
with missionary endeavors in the slums.
Lloyd has been working on the picture
for some time, and is now engaged in one
of his most important sequences, scenes for
which are being shot in the most congested
districts of Los Angeles. The Ambassador
and Biltmore hotels have furnished locations.
Lloyd's supporting cast in what is aimed
to be one of his fastest moving comedies, is
headed again by Jobyna Ralston. *
"For Heavan's Sake" is an original story
conceived by Lloyd and developed by Ted
Wilde, John Grey, Clyde Bruckman and Tim
Whelan, with Sam Taylor directing it.
Exhibitor Praises "Don Q"
'T believe it is the common opinion that
Douglas Fairbanks' 'The Mark of Zorro' was
one of the best — if not the best — box-office
attraction he ever made," said J. M. Heffner,
manager of the A. H. Blank Palace Theatre,
Mason City, Iowa, during the run of this
United Artists Corporation release. "In my
opinion 'Don Q' has everything that 'The
Mark of Zorro' had and more besides, and
should be considered the better. The picture
gave absolute satisfaction to my patrons in
a five day showing, and I wish to state that
I believe in this picture exhibitors have a
real box-office attraction."
Evelyn Brent's Next
"A Broadway Lady," a drama of the New
York show world, will be Evelyn Brent's
next starring vehicle for F. B. O. it is
announced by B. P. Fineman, general man-
ager of the studios. It is an original story
by Fred Kennedy Myton, who also prepared
the scenario. The production will be Miss
Brent's ninth for F. B. O.
Maurice Costello, first of screen
idols, who has been engaged by J.
Stuart Blackton, his "discoverer," to
direct his own daughter, Dolores, in
"Maryland, My Maryland," a
Warner Brothers picture.
A PRODUCTION boom that threatens
to rival the big picture making
schedule completed early this summer
is well under way at the Paramount Holly-
wood studio.
Seven producing units, each busily en-
gaged in making a feature length picture,
are now working at the studio or on location.
In addition to these, three other companies
are busy in preparation and will be "shoot-
ing" within the next few weeks.
"The Woman of Mystery" is the tentative
title of Pola Negri's next starring vehicle
on which she is working under the direction
of Malcolm St. Clair. Supporting Miss Negri
are Charles Emmett Mack, Holmes Herbert,
Blanche Mehaflfey and Chester Conklin.
The Mojave Desert, California, has claimed
Raymond Griffith and his large company
under the direction of Clarence Badger for
the early scenes of "Hands Up," his current
picture.
William de Mille is well under way with
the production of his original story, "The
Splendid Crime" which features Bebc
Daniels, Neil Hamilton, Anne Cornwall and
Anthony Jowitt.
Preparations for the war sequences of
"Behind the Front" are going rapidly forward
while Victor Fleming films interior scenes
with a cast featuring Mildred Davis, Wallace
Beery and Raymond Hatton.
Scenes for "Mannequin," Fannie Hurst's
$50,000 prize magazine story, ' are being
rapidly put into film by James Cruze with a
featured cast headed by Alice Joyce, Warner
Baxter, ZaSu Pitts, Dolores Costello and
Walter Pidgeon.
Bagdad has been reconstructed for "The
Golden Journey," Raoul Walsh's production
for Paramount which features Ernest Tor-
rencc, William Collier, Jr., Greta Nissen and
Louise Fazenda.
"The Enchanted Hill," one of Peter B.
Kyne's best sellers is keeping the Irvin Willat
company busy both in and out of the studio,
as it is a Western picture with a modern
trend. Jack Holt, Florence Vidor, Noah
Beery, Mary Brian and Richard Arlen are
featured.
The productions under preparation for
filming in the next few weeks are "Miss
Brewster's Millions," starring Bebe Daniels
under the direction of Edward Sutherland ;
and "Sea Horses," which Alan Dwan will
come to the West Coast to produce.
"Dance Madness"
Robert Z. Leonard has begun work on
"Dance Madness" at the Metro-Goldwyn-Mayer
studios, announces Harry Rapf, associate ex-
ecutive under whose supervision the film is
being made. Conrad Nagel and Claire Wind-
sor have the leading roles in this original screen
story by S. Jay Kaufman, which has been
adapted to the screen by Max Marcin. Bert
Roach has a prominent role in this elaborate
production, an ultra modern story dealing with
modern foibles such as the craze for jazz in
hilarious and exceedingly dramatic fashion.
52
MOVING PICTURE WORLD
November 7, 1925
Paramount's 'Teter Pan" Now
Booking; Meets Big Demand
FAMOUS PLAYERS-LASKY COR-
PORATION announces for the ap-
proaching holidays the availability of
new prints of "Peter Pan," Paramount's
Christmas holiday feature of last year,
Betty Bronson, Paramount star, as "Peter
Pan." New prints of this delightful
picture wUl be available for showing dur-
ing the Christmas holidays.
directed by Herbert Brenon and starring
Betty Bronson.
"Peter Pan," it is stated, is now being
booked for this year's holiday season in
compliance with the wishes of exhibitors
throughout the United States, some of whom
assert their audiences will want to see
"Peter Pan" each year, during the winter
months.
Coupled with this announcement is the
statement that the widespread demand for
"Peter Pan" will in no way interfere with
Paramount's plan to release for the 1925-26
holidays Mr. Brenon's newest Barrie story,
"A Kiss for Cinderella," in which the charm-
ing Miss Bronson is again starred.
"Peter Pan," the whimsical story of child
life for persons of any age, played day and
date in more than two hundred and fifty
theatres in the United States and Canada,
during the Christmas holidays last year,
creating new bo.x office records in many
houses, and scoring remarkable results in
the big cities.
In New York City the outstanding wallop
of Main Street was the simultaneous presen-
tation of the screen production of "Peter
Pan" at the Rivoli and Rialto. These houses,
with a combined seating capacity of 4,160
played to $59,503 with the picture. The
Rivoli took in $30,213 and the Rialto banked
$29,290. In Philadelphia, the Stanley did a
land office business, while Los Angeles,
Washington, Boston, Chicago, Buffalo and
Baltimore, filed reports of business on "Peter
Pan" that exceeded the greatest expectations
of Paramount executives.
In addition to the many box office sensa-
tions following upon the release of "Peter
Pan," the files of Moving Picture World are
replete with statements from first run the-
atre owners and managing directors designat-
ing this production an artistic triumph
Something away off the beaten path was
achieved by Mr. Brenon in his finished work.
Betty Bronson, Paramount star, who
achieved fame in "Peter Pan." In "A
Kiss for Cinderella," also from the pen
of Sir James M. Barrie, Miss Bronson is
expected to score again in a play of
zi'himsical charm.
but prior thereto the world at large read how
an "unknown" girl had been selected to
play "Peter," and it was not long before
Betty Bronson became one of the best known
girls on the screen.
In "Peter Pan" Famous Players-Lasky
Corporation possesses an asset which cannot
be accurately appraised in 1925. Any valu-
ation on this picture must necessarily be a
hazardous guess, because it has that rare
charm that will make it "a demand perform-
ance" for many years to come.
"In every year," one reviewer wrote, "a
fresh host of children will arrive at that
age (we do not dare to suggest the precise
ige!) when they will want to see 'Peter Pan,'
vhile the children who saw it 'last year' will
\ isist on seeing it again. And the cagey
i^addy, the frivolous aunt or uncle, or the sly
old granddad will find many an excuse to
take their little relatives to a theatre where
'Peter Pan' is showing. It's one of those
things that can't be helped." — C. E. H.
After the wedding. Max Ginsburg and little Timmy Kelly seem disconsolate at the
loss of their boarder, who got married and went away. Jackie Coogan is the
star of "Old Clothes," a Mefro-Goldwyn-Mayer picture.
Pay Visit to President
Coolidge Receives Mr. and Mrs. Lubittch
and Mr. and Mrs. H. M. Warner
President Coolidge gave an audience in Wash-
ington last Monday (Oct. 18) to Mr. and Mrs.
Ernst Lubitsch and Mr. and Mrs. Harry War-
ner, who made the trip to Washington espe-
cially to meet the nation's chief executive.
The party arrived on Sunday night and
stopped at the Wardman Park Hotel. Jack
Connolly, who represents the Hays organiza-
tion in Washington, had arranged all details
to such a nicety that it was only necessary to
stop at the German Embassy and have Mr.
and Mrs. Lubitsch sponsored by the German
oflfiicials in Washington before visiting the
executive offiice.
They were received at 12:30 in the Pres-
ident's office. Mr. Connolly explained to Mr.
Coolidge that the United States had taken
Mr. Lubitsch from Germany, and that he in-
tended to remain in this country. The Presi-
dent wished him lots of luck and expressed
the same wish for H. M. Warner.
Mr. and Mrs. Warner returned to New York
the same night.
Straight from the Shoulder Reports
Exhibition Information Direct from the Box-Office to You
Edited by A. Van Buren Powell
Associated Exhibitors
SKY RAIDER. (6,638 feet). Star cast.
JA. very good picture, but it cannot be classed
as a special, and don't go very strong on the
advertising. Print good. Tone, good. Sun-
day, yes. Special, no. Fair appeal. All
classes in big city. Stephen G. Brenner,
Eagle Theatre, Baltimore, Maryland.
R B. O.
AMERICAN MANNERS. (5,200 feet).
Star, Dick Talraadge. An amusing, enter-
taining action picture. My Friday and
Saturday crowd liked it. Of course it is
overdrawn and unreasonable in spots, but
they seem to like it anyhow. I bought a few
of these to try them out. If the rest are as
well liked as the first I expect to snap up a
bunch of them. Tone and appeal, good. Sun-
day, okay. Special, no. M. W. I^armour,
National Theatre, Texas.
FIGHTING DEMON. Star, Richard Tal-
madge. Another good action stunt picture
from Talmadge, who seems to be making
new friends with each new release. Print
new. Tone, good. Sunday and special, no.
Very good appeal. All classes in big City.
Stephen G. Brenner, Eagle Theatre, Balti-
more, Maryland.
FRIVOLOUS SAL. (7,305 feet). Star,
Eugene O'Brien. A fair box office attraction
which failed to register for m© owing to
title and poor advertising accessories. The
picture, however, is there if you can put it
over. I could not. Tone, good. Sunday, no.
iSpecial, yes. Appeal, eighty per cent. All
classes town of 2,000. Admission 10-25,
specials 15-30. A. E. Andrews, Opera House
'(500 seats). Emporium, Pennsylvania.
LET'S GO GALLAGHER. Star, Tom Tyler.
'P. B. O.'s surprise star and a good one. Keep
the boy, dog and horse in this series and
this star will get over good, as they have
■given him a good start. Here's luck to the
mew star. Tone, good. Good appeal. Small
town class town of 300. Admisison 10-25.
Roy E. Cline, Osage 'Theatre (200 seats;,
Osage, Oklahoma.
RIDIN' THE WIND. Star, Fred Thomson.
Fred and Silver doing their stuff as per
usual, but in my humble opinion does not
register as good as "The Bandit's Baby,"
which I think is the best that he has ever
■made. Tone, good. Sunday, yes. Special,
no. Good appeal. Small town class town of
300. Admission 10-25. Roy E. Cline, Osage
Theatre (200 seats), Osage, Oklahoma.
THAT MAN JACK. Star, Bob (duster.
Have not had a bad Custer yet, and all of
them good, with plenty of action and good
■casts. This boy is a comer. Tone, good.
Special, no. Good appeal. Working class
■city of 14,000. Admission 10-5. G. M. Bert-
ling, Favorite Theatre, Piqua, Ohio.
TRIGGER FINGERS. (4,775 feet). Star,
Bob Custer. If you want a real action west-
ern don't fail to play this one. A good one
that sure will please. Will please anywhere
as a western. Tone, fair. Sunday and
special, no. Appeal, eighty-five per cent.
Town and country class town of 700. Ad-
mission 10-20. W. F. D«^nney, Electric The-
atre (250 seats), Lowry City, Missouri.
THREE WISE CROOKS. Star, Evelyn
Brent. My favorite star doing her stuff as
•only Evelyn can when it comes to the crook
parts. Boy, she is sure there. Every picture
gets better and better. Keep it up, as you
sure have some friends out here in the tall
■and un&ut. Tone, good. Sunday, yes. Good
■appeal. Small town class town of 300. Ad-
mission 10-25. Roy E. Cline, Osage ■ Theatre
i(200 seats), Osage, Oklahoma.
WALL STREET WHIZ. Star, Richard
Talmadge. True to name, a whiz, Dick do-
giiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiimiiiinim
1 Boys, these tips are contributed by I
g us, exhibitors like yourselves, to help I
I you pick the pictures that are most |
1 likely to please your patrons. |
I "It is my utmost desire to help my 1
I fellow man" — that's our motto. We |
I play fair by you and by the pictures 1
1 we have run. g
1 You can help us in return for bur 1
S willingly given tips. Send reports on |
I the pictures you haye used— especially |
I late releases. "OUR GANG." I
ing his stuff in the regular Talmadge stjfje.
This is the kind that the fans love. Give us
some more like this. Tone, good. Sunday,
yes. Good appeal. Small town class town
of 300. Admission 10-25. Roy E. Cline,
Osage Theatre (200 seats), Osage, Oklahoma.
WHITE THUNDER. Star, Yakima Canutt.
Yakima acts as a "fool" at first but gels
okay at the end. A fair western. Sunday
and special, no. Mixed class town of 3,000.
Admisson 10-25. D. C. Smith, Fordyce The-
atre (300 seats), Fordyce, Arkansas.
First ISIational
BLACK OXEN. (7,831 feet). Star cast. A
book story that is very good. Not much
action in picture, but had some patrons
say, real good. I think not much of it.
Tone, fair. Sunday and special, no. Ap-
peal, sixty per cent. Town and country class
town of 700. Admission 10-20. W. F. Den-
ney. Electric Theatre (250 seats), Lowry
City, Missouri.
GIRL IN THE LIMOUSINE. (5,650 feet).
Star, Larry Semon. A dandy comedy from
start to finish. Lots of action and it will
please in any theatre. Play it. As good as
any of Lloyd's comedies. Tone, fair. Sun-
day, no. Special, yes. Appeal, one hundred
per cent. Town and .jountry class town of
700. Admission 10-20. W. F. Denney,. Elec-
tric Theatre (250 seatt), Lowry City, Mis-
souri.
HER TEMPORARY HUSBAND. (7 reels).
Star cast. A very good program picture.
Nothing big but will get by. Tone, fair.
Sunday and special, no. Appeal, sixty per
cent. Town and country class town of 700.
Admission 10-20. W. F. Denney, Electric
Theatre (250 seats), Lowry City, Missouri.
POTASH AND PERLMUTTER. (7,700
feet). Star cast. This is old, but splendid
entertainment. No one can go wrong playing
this. Pleased ninety per cent. Nelson &
Ottem, Rex Theatre, Osnabrock, North Da-
kota.
SECRETS, (8,346 feet). Star, Norma Tal-
madge. A wonderfully good production that
should pleas© everyone that you can get in.
However, I couldn't get many in. Took in
only eighty per cent, of rental amount.
Norma and Constance, Gloria Swanson.
Marion Davies and all the rest of the female
stars mean nothing here. Tone, fair. Sun-
day no. Special, yes, where Norma has a
following. Very good appeal. Rural and
village class town of 400. Admission IS-oO.
E. L. Partridge, Pyam Theatre (240 seats),
Kiniman, Ohio.
THIEF IN PARADISE. (7,251 feet). Star
cast One great big picture which fiopped for
me I paid too much for it and spent some
real money to put it across, but failed The
picture is eood. I had to kick about the
price. Don't pay too much for it. Tone,
good. Sunday, no. Special, yes. Appeal,
eighty pec cent. All classes town of 2,000.
.\dmisslon 10-25, 15-30 for specials. A. E.
Andrews, Opera House i500 seats). Emporium,
Pennsylvania.
TWENTY-ONE. (6,560 feet). Star, Rich-
ard Barthelmess. Good picture. Rental too
high for this small town. Had to raise ad-
mission prices, and then failed to realize a
profit. Tone, good. Sunday, yes. Special, no.
Good appeal. Farmers and merchants town
of 1,650. Mrs. J. B. Travelle, Elite Theatre.
Placerville, California.
WHY MEN LEAVE HOME. (8 reels). Star
cast. The question may not have been an-
swered on the screen, but evidently the title
had the ladies interested, for I've heard sev-
eral favorable comments, to the effect that
thoy liked the picture, but it was entirely
different than they expected. Tone, okay.
Sunday, yes. Special, no. General appeal.
Rural class town of 300. Admission 10-30,
special, 15-40. Charles W. Lewis, I. O. O. F.
Theatre (225 seats). Grand Gorge, New York.
Fox
DEADWOOD COACH. Star, Tom Mix. A
good action western that they all like to see
Tom in. Tone, good. Sunday and special, no.
Appeal, ninety-five per cent. Laborers and
farmers town of 343. Admission 15-30. J. M.
Patterson, Little Gem Theatre (250 seats).
Hunter, Arkansas.
DICK TURPIN. (5,224 feet).. Star, Tom
Mix. "Ye Gods! What next will the pro-
ducers do? This is Tom in one of those d
foreign costume pictures." (This is all I
heard in regard to this picture. In my town
a costume picture or a European story Is
poison to the box office. We have had so
darn many of them in the last few years.)
I wonder when the producers will learn that
a star no matter how popular can lose that
popularity by being put in rotten pictures or
unpopular pictures. Tom Mix is a western
star. And a western star he should be al-
lowed to remain. "Diclt Turpin" is a fairly
good picture. But if I wanted to kill Tom
Mix in Graham I would try to get another
picture like it. Tone, okay. Sunday, okay.
Special, no. Fair appeal. M. W. Larmour,
National Theatre, Graham, Texas.
IRON HORSE. Star, George O'Brien. The
beat picture for a small town since the
"Covered Wagon." Buy it right and cash In
on it. Jas. B. Leaut, Liberty Theatre,
Leonard, Texas.
WINNER TAKE ALL. (5,949 feet). Star,
Buck Jones. The kind that all Buck Jpnes
fans like. Good Saturday night program.
Should go over in any small town show. Lots
oC competition, first cla.ss sliow, Chautauqua
and "Peck's Bad Boy." Sunday, yes. Special,
no. Good appeal. Farming class town of
3,500. Admission 10-25. J. P. Martin, Majes-
tic Theatre (325 seats). Liberal, Kansas.
Metro-Qoldwyn
BANDOLKRO. (7,000 feet). Star ca.st.
This i.i a Kood picture but didn't pull them in.
Those who saw it were pleased. Ends with
an exciting bull fight. Lost money on it.
Tone, okay. Sunday, yes. Special, no. All
classes town of 1,000. Admission 10-30. O.
H. Perry, People's Theatre (260 seats), Clover-
dale, California.
SINNERS IN SILK. (6,700 feet). Star
cast. A good picture, that pleased the ma-
jority. Sunday, no. Special, no. Appeal,
okay. Mixed class town of 3,000. Admission
10-25. D. C. Smith, Fordyce Theatre (300
scats), Fordyce, Arkansas.
WIFE OF THE CENTAUR. (6,686 feet).
Star cast. A fair program picture. Made a
little on it and guess it pleased. Mixed class
town of 3,000. Admission 10-25. D. C. Smith.
Fordyce Theatre (300 seats), Fordyce, Ar-
kansas.
54
MOVING PICTURE WORLD
November 7, 1925
Paramount
ALASKAN. (6,758 feet). Star, Thomas
Meighan. Very g-ood; had many favorable
comments and it drew better than the aver-
age. Meighan seems to be a drawing card
here. Good tone and appeal. Yes for Sunday
and special. Draw town and farming class,
town 600. Admission 10-30. H. W. Batchel-
der. Gait Theatre (175 seats). Gait, Cali-
fornia.
A SON OP HIS FATHER. (7 reels). Star,
Warner Baxter. Very good feature. Pleased
one hundred per cent. Tone, good. Sunday
and special, no. Good appeal. Mixed class
town of 1,800. Admission twenty-five cents.
Fred S. Widenor, Opera House (492 seats),
Belvidere, New Jersey.
BEGGAR ON HORSEBACK. (6,874 feet).
Star cast. Some got kick out of this, but
the majority didn't know what it was all
about. Lost me money. Print new. Not
much appeal. No as special. R. A. Preuss,
Arvada Theatre, Arvada, Colorado.
CHANGING HUSBANDS. (6,799 feet). A
Paramount comedy that pleased them a hun-
dred per cent. Cecil DeMille is one of the
tew directors whose names mean much to my
patrons. I advertised DeMille and Leatrice
Joy and attracted a fair house, which thor-
oughly enjoyed this little program picture.
Raymond Griffith made a decided hit. Suit-
able for Sunday? — well, maybe! But not if
the majority of your patrons are Methodists!
Not a special. Guy C. Sawyer, Town Hall,
Chester, Vermont.
COMING THROUGH. (6,522 feet). Star,
Thomas Meighan. Pleased all who saw it.
Thomas is popular here. Good tone. Sunday,
yes, special, no. R. P. Monahan, Grantview
Theatre (250 seats), Grantview, West Vir-
ginia.
COMING THROUGH. (6,522 feet). Star,
Thomas Meighan. Paramount picture with
the very satisfactory combination of Thomas
Meighan and Lila Lee. An extra good pro-
gram picture that drew well and pleased
them all. Sunday, yes. Special, no. Print
|llllllllllltlllllllllllllllllIIIIIIIIIIIIIIIIIINIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIlllll^
I Qlory Bel Dave's In Again! |
I Ken Thompson busted in again last week. Now that old dependable, |
I the fellow who first held the record for qusmtity of tips sent at one time |
I — a man whose sincere service led him to get every audience reaction |
1 before he'd send in a tip — Dave Seymour's in again! |
I "A little notation on page one," says Dave, with his four long sheets |
I of close-spaced tips coming in this week, "tells you that I had a little |
I spare time. |
I "I wished to help out, and that tells it all!" — Dave Seymour, Pontiac I
I Theatre Beautifid, Saranac Lake, New York. |
I How about L. M. Zug, Dolph Schutz, Thos. L. Haynes, Louis Pilosif |
I J. F. Ptuett, W. E. Elkin? |
I S. O. S., Boys! |
liiiiiiiiuipiiiiiiiiuii I iiiiiiiiiiiiiiiniiiiiHiiiiii'iiiiiiiiuiiiiiii:iiiiiiiiiiiiiiiiiiiiiiiJiiiiiiiii:iiiiim niiiiiiiiini:iiniiu«inii
good. Guy C.
Vermont.
Sawyer, Town Hall, Chester,
DANGEROUS MONEY. (6,864 feet). Star,
Bebe Daniels. Not my kind of picture; but 1
had favorable comments, and it was well
acted. Some of the scenes were very fine.
Fair tone and appeal. Yes for Sunday. Draw
farming and town class, town 600. Admission
10-30. H. W. Batchelder, Gait Theatre (175
seats). Gait, California.
DEVIL'S CARGO. (7,080 feet). Star Pauline
Starke. A fair program show which is rather
rough for the ladies. AVe played it on a
Saturday anj seemed to please the kids and
young men fairly good. Pauline Starke was;
good in this. Good tone, fair appeal. Not a
Sunday picture or special. Draw better class,
town 4,500. Admission 10-20. C. A. Angle-
mire, "Y" Theatre (410 seats), Nazareth,
Pennsylvania.
EAST OP SUEZ. (6,821 feet). Star, Pola
TVatch forAnouierQreat
Universal Super-Jewd
Negri. A good picture. Pola at her best. Yes
for Sunday, no as special. Draw from town
of 3,500. Admission 15-25. E. C. Bays, Globe
Theatre, Buena Vista, Virginia.
EMPTY HANDS. (6,976 feet). Star, Jack
Holt. A better than the average program
picture that drew well and pleased ninety
per cent. (The ten per cent, who failed to
register approval did not care for the scenes
wherein Norma lost her bathing suit. (N. B.
They were feminine patrons.) Better not
use it if your patrons are too particular. Not
a special. Photography and scenery very good
Nice print. Guy C. Sawyer, Town Hall, Ches-
ter, Vermont.
MANHATTAN. (6,415 feet). Star, Richard
Dix. A star who is rapidly gaining the popu-
larity formerly tendr red Wally Reld. A very
good program picture that drew average at-
tendance and pleased ninety per cent. Sunday,
maybe, special, no. Guy C. Sawyer, Town
Hall, Chester, Vermont.
REGULAR PELLOW. Star, Raymond
Griffith. We shelved this an hour before a
matinee and used "Lost, A Wife" instead
which providentially was in the express
office for some unknown reason. The pres-
tige of the smallest theatre in the U. S. would
be lowered by using "A Regular Fellow";
no story; insipid comedy; absolutely Inane
throughout. Tone, okay. Sunday and special,
no. No appeal. Mixed class town of 1,400. Ad-
mission 10-30. Pace & Bouma, Rialto Thea-
tre (300 seats), Pocahontas, Iowa.
SPANIARD. (6,676 feet). Star, Rlcardo
Cortez. This picture very much like "Blood
and Sand," only consider it a much better
picture. Bull fights in this picture wonder-
ful; also .some pretty scenery. Good tone and
appeal. Yes for Sunday and special. Draw
from rural community, 1,500. Admission 10-
20-30. I. I. Kennedy, Electric Theatre (350
seats), Glasgow, Montreal.
STEPHEN STEPS OUT. (5,152 feet). Star,
Doug. Fairbanks, Jr. I saw a portion of this
in a ©yracuse theatre and was not impressed
with It. It was shipped to me as a substi-
tute for one which I refused to run because
of the severe criticism in exhibitors' reports.
Seeing It from the beginning I was pleased
with It. A good story of a boy full of pep.
Pleased my audience. A different story. No
love scenes. Good tone. Sunday — (a feature
that is not good for Sunday Is no good any
day!). Draw mill and farming class, town of
1,000. Admission twenty-five cents. L. E.
Parsons Parsons Hall (325 seats), Marcellus,
New York.
STORY WITHOUT A NAME. (7,912 feet).
Star, Antonio Moreno. A pleasing program
picture. Different from the usual plots. Tone,
good. Sunday and special, no. Appeal, ninety
per cent. John Cleva, Jr., Enterprise Theatre,
Glenalum, West Virginia,
STORY -WITHOUT A NAME. (7,912 feet).
Star cast. An exceptionally good picture, but
we played it too late to tie up with title con-
test, consequently the title failed to draw.
Picture Is okay. Tone, okay. Sunday and
special, yes. High appeal. All classes city
of 14,000. . Admission 10-25. E. W. Collins,
Liberty Theatre (500 seats), Jonesboro,
Arkansas.
November 7, 1925
MOVING PICTURE WORLD
55
STREET OP FORGOTTEN MEN. (6,986
feet). Star cast. This is just a little bettter
than the average and should go well any-
where. There are some very tense scenes
and the audience is kept in sympathy all the
time. It pleased very much here. Good tone
and apeal. No for sunday, as special ques-
tioned. Draw all classes, city 15.000. Admis-
sion 10-25, 15-25. Ed. Malhiot, Monarch The-
atre (569 seats), Medicine Hat, Alta., Canada.
STREET OF FORGOTTEN MEN. (6,98C
feet). Star cast. An excellent offering. Mar-
mont does some exceptional work in this and
has a fine supporting cast. Comments all
favorable. Pine tone. Appeal, eighty per
cent. Yes for Sunday .vnd special. Draw all
classes, town 1,500. Admission 10-40-50. E.
Li. Wharton. Orpheum Theatre (350 seats),
Glasgow, Montana.
TEN COMMANDMENTS. (11 reels). Star
cast. The best picture of the year. In spite
of four stormy days, did very good business
to thoroughly pleased patrons. This picture
is the sort that will bring to your sliow
people wlio are not in the habit of attending
moving pictures, and are a real credit to the
industry. Box office value of this picture
is of the best. Sunday, yes, special, yes.
Print fine. Guy C. Sawyer, Town Hall, Ches-
ter, Vermont.
TEN COMMANDMENTS. (11 reels). Star
cast. Great picture; I believe I had the
most money in the house I ever had. People
came to see this that don't come to see a pic-
ture show often. Good tone and appeal. Yes
for Sunday and special. Draw farming and
town class, town 600. Admission on specials.
25-50. H. W. Batchelder, Gait Theatre (175
seats), Gait, California.
TEN COMMANDMENTS. (11 reels). Star
cast. A really great picture that will do any
house good to show it. I ran it three days
to good crowds. Couldn't make anything, on
account of high price; but I was giving them
something worth while and am satisfied.
Every exhibitor, big and small, should run
this picture. Had all preachers and influ-
ential citizens behind it. Tone O. K. Appeal,
100 per cent. Yes for Sunday and special. R.
L.. Nowell, Idlehour Theatre, Monroe, Georgia.
TEN COMMANDMENTS. (11 reels). Star
cast. "Wonderful." Don't pay too much.
Just broke even here on three-day run for
we gave it all to the exchange. Draw all
classes, town 1,500. E. 'U. Wharton, Orpheum
Theatre (350 seats), Glasgow, Montana.
TEN COMMANDMENTS. (11 reels). Star
cast. Played three days to the house records
for receipts, but not attendance — as we
charged fifty and thirty-five cents. It is a
wonderful production and should draw every-
body. . The churchgoers will flock to see this
one; they did for us. It did not draw very
many youngsters. This show should keep
DeMille's name before the people forever, as
it is a great show with something more than
entertainment in it. C. A. Anglemire, "Y '
Theatre (410 seats), Nazareth, Pennsylvania.
TROUBLE WITH WIVES. (6,489 feet).
Star, Florence Vidor. A farce comedy feature
that's great. Get them in and it will please.
Ford Sterling a scream in this. Good tone.
Appeal, seventy-five per cent. Yes for Sunday,
no as special. R. A. Preuss, Arvada Theatre,
Arvada, Colorado.
WANDERER OF THE WASTELAND. (6,-
700 feet). A Zane Grey attraction with a well
chosen cast who acceptably play the parts
assigned to them. Jack Holt is a popular
western hero and Mr. Beery departs from the
villain role and lias the part of a likable old
desert inhabitant. Billie Dove looks beautiful,
which is about all that is necessary in thi3
picture. Opinions concerning color film ar«
divided; some care for it and others do not
care for too much of it. Picture drew well,
and pleased. Suitable for Sunday but not as a
special. Print very good. Guy C. Sawyer,
Town Hall, Chester, Vermont.
AVILD HORSE MESA. (7,164 feet). Star,
Jack Holt. This is one of the poorest of his
(Holt's) pictures. The title is misleading,
as there is no horse action except in one or
two short scenes. The rest is just plain, or-
dinary wjstern. Fair tone. No appeal. No
for Sunday or special. Draw all classes, city
15,000. Admission 10-25, 15-35. Ed. Malhiot,
Monarch Theatre (569 seats). Medicine Hat,
Alta., Canada.
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiit iiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin'^
I Rushed in ^^Bees*^ |
1 "Dear Van and 'Gang' — Am rushing 1
I you a report on 'Keeper of the Bees' as i
1 I am the first one in the State of Okla- =
i homa to run this." So says Roy E. g
1 Cline, Osage Theatre, Osage, Oklahoma, i
g And here's the hot tip: 1
I KEEPER OF THE BEES. (F. B. O.) |
1 Star cast including Clara Bow. Here is 1
I a PICTURE that will yank folks into i
1 the old joint that have never been 1
I known to jar loose. Had a cold, blus- S
1 tery night to run this; but they came 1
1 till we were unable even to furnish p
g standing room. We also had a hunch g
g and raised our admission price to 25- g
1 50, which, in a small town, will gen- g
1 erally sink you: but they dug up their g
1 four bits and came anyway. Oh, Boy! 1
1 but it is a "Grand and Glorious Feel- g
1 ing" to fill up the old joint to the brim 1
1 at four bits a throw. While the picture |
1 may, for some towns, be a little weak, i
i it will satisfy them and you have enough i
M left to pay the rent. 1
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiim
WILD HORSE MESA. (7,164 feet). Star,
Jack Holt. Good western. Pleased majority.
Tone, good. Appeal, good. Sunday and
special, no. Mixed class town of 1,800. Ad-
mission twenty-five cents. Fred S. Widenor,
Opera House (492 seats), Belvidere, New
Jersey.
Froducers* DisU Corp
RECKLESS ROMANCE. (.'),530 feet). Star
cast. A fair comedy but not a knockout.
Some liked it fine, others didn't. Draw be-
low average business for us. Tone, yes. Sun-
day, yes. Special, no. Appeal, fifty per cent.
General class town of 3, GOO. Admission 10-
20. William A. Clark, Sr., Castle Theatre
(400 seats), Havana, Illinois.
SOFT SHOES. Star, Harry Carey. Harry
Carey didn't go over here. Good crook story.
Print in fair condition. Sunday and special,
no. Farming class town of 3,500. Admission
10-25. J. P. Martin, Majestic Theatre (325
seats). Liberal, Kansas.
ROARING RAILS. (5,753 feet). Star,
Harry Carey. Good Saturday night program.
The best of the series of Harry Carey's. The
only one that has made any money for me.
Tone, good. Sunday, yes. Special, no. Ap-
peal, one hundred per cent. Farming class
town of 3,500. Admission 10-25. J. P. Martin,
Majestic Theatre (325 seats). Liberal, Kansas.
United Artists
AMERICA. (12 reels). D. W. Griffith prod.
I have been wrong not to send reports, and I
would be twice wrong if I didn't say this
one, "America," must be the classic of the
screen; it is the duty of every exhibitor to
show it, not only for the box office, but for
the prestige of his theatre and the humoring
of his public. This is one of the best paget,
of American history. The picture should
never die. If any picture can be called super-
special, or any other superlative, this is one.
Chas. Morel, Star Theatre, El Dorado, Ar-
kansas.
DOROTHY VERNON OP HADDON HALL.
Star, Mary Pickford. This is an ancient cos-
tume picture but well done and is suitable for
the better patronage. Would class it a poor
drawing card for farming communities and
western fans. It is really an artistic picture
and we played it on a night that it pleased.
Tone, okay. Sunday, yes. Special, yes. Audi-
ence appeal, seventy-five per cent. General
class town of 3,600. Admission 10-20. William
A. Clark, Sr., Castle Theatre (400 seats),
Havana. Illinois.
56
MOVING PICTURE WORLD
November 7, 1925
EXTRA GIRL.. Star, Mabel Normand. Wasn't
a bad comedy drama, but I was late playing
this one, but it had a lot of good comedy
in it. Tone and appeal, good. Sunday, yos.
Special, no. Working class city of 14,000.
Admission 10-15. G. M. Bertling, Favorite
Theatre (168 seats), Piqua, Ohio.
THIEF OP BAGDAD. (12 reels). Star,
Douglas Fairbanks. A big fairy story worked
out in a big way that involved great ex-
pense. Looking at the picture in the right
light it is wonderful. This charatcer of pic-
ture is hard to put over in small towns, and
fairy tales and costumes are almost worked
out. This picture can be put over if worked
right, but be careful that United Artist don't
get all the receipts, and do not take too long
a shot at this, for lots of show goers won't
come to costume pictures and don't care for
fairy tales. Tone, okay. Sunday aid special,
yes. Appeal, eighty per cent. General class
town of 3,600. Admission 10-20. William A.
Clark, Sr., Castle Theatre (400 seats), Havana,
Illinois.
Universal
BIG TIMBER. (4,650 feet). Star, William
Desmond. Below average program picture.
Tone, okay. Sunday and special, no. Ap-
peal, fifty per cent. R. P. McFadden, Reel
Theatre, Matoma, Kansas.
CALIFORNIA STRAIGHT AHEAD. Star,
Reginald Denny. The best comedy drama I
ever ran and will back any amount of pub-
licity. Will please any audience. A few more
such pictures would put us on easy street.
Sunday and special, no. Appeal, one hundred
per cent. L.. J. Morse, Palace Theatre (400
seats), Winnsboro, South Carolina.
CIRCUS CYCLONE. (4.307 feet). Star. Art
Acord. Give us some more features like this,
Carl; this is a hummer. In fact all of the
Second White List have been good ones so
far. My folks are beginning to learn when
they see Uncle Carl's name on a picture that
it is a good one. Keep 'em a rollin'. Tone,
good. Sunday, yes. Goo 3 appeal. Small town
yillllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll^^
I Every time you send a tip |
I you're telling the exhibitors, "I'm |
I a real exhibitor. I am generous. |
I I am the sort of chap who believes |
I in spending a little time to help |
I the other fellow." |
I I'll bet ninety-nine per cent, of |
I you are that sort of folks. |
i Why not let the world know it? ■
I You don't have to blow your |
I own horn. f
I Just — I
I SEND TIPS. I
iiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiu^
class town of 300. Admission 10-25. Roy K.
Cline, Osage Theatre (200 seats), Osage,
Oklahoma.
DON D.VRE DEVIL. Star, Jack Hoxie. No
use to comment on a sure fire box office
puller. Hoxie sure brings 'em in. Print
good. Sunday and special, no. Very good
audience appeal. All classes in big city.
Stephen G. Brenner, Eagle Theatre, Balti-
more, Maryland.
DON DARE DEVIL. Star, Jack Hoxie.
When it comes to putting over the fast riding
Jack Hoxie is sure there with it, and the Uni-
versal ranch riders are going over big. Sun-
day and special, yes. Good appeal. Farming
class town of 3,500. Admission 10-25. J. P.
Martin, Majestic Theatre (325 seats). Liberal,
Kansas.
DON DARE DEVIL. Star, Jack Hoxie. Best
Hoxie western in a long time. Lots of action
to please Saturday crowd. R. L. Nowell, Idle-
hour Theatre, Monroe, Georgia.
FAST WORKER. (6,500 feet). Star Regi-
nald Denny. A good comedy drama. Good
story and good acting by two good stars.
Can't go wrong on this one. Should please
any place. Tone, fair. Sunday, no. Special,
no. Appeal, ninety per cent. Town and coun-
try class town of 700. Admission 10-20. W.
F. Denney, Electric Theatre (250 seats),
Lowry City, Missouri.
GAIETY GIRL. (7,417 feet). Star, Mary
Philbin. No appeal at my house. Failed to
get film rental by $2.50. Can't say It is a bad
picture, but nobody cared to see It. Was to
run it two nights but pulled It the first.
Tone, okay. Sunday, yes. Special, no. Ap-
peal, thirty per cent. General class town of
3,600. Admission 10-20. William A. Clark,
Sr., Castle Theatre (400 seats), Havana,
Illinois.
HIGH SPEED. Star, Herbert Rawlinson.
Good entertainment. Plenty of comedy, which
our patrons like. Tone, good. Sunday, yes.
Special, no. All classes town of 1,000. Ad-
mission 10-30. G. H. Perry, People's Theatre
(250 seats), Cloverdale, California.
LORRAINE OF THE LIONS. Star, Norman
Kerry. Oh, boy, another Babe Ruth from
Universal. One more home run by Uncle
Carl. We cleaned our spark plugs, adjusted
the carburetter and stepped on the gas on
this one, and we crammed them In until their
feet stuck out of the windows. Tone, good.
Sunday, yes. Special, yes. Appeal, good.
Small town class town of 300. Admission 10-
25. Roy E. Cline, Osage Theatre (200 seats),
Osage, Oklahoma.
RIDING KID FROM POWDER RIVER.
(5,727 feet). Star. Hoot Gibson. When it
comes to putting out the western picture Unl-
\ersal has got them all beat. Follows book
closely. Saturday night feature. Played to
extra good Friday and .Saturday crowd. Tone,
good. Sunday, yes. Special, no. One hun-
dred per cent audience appeal. Farming
class town of 3,500. Admission 10-26. J. P.
Martin, Majestic Theatre (325 seats). Liberal,
Kansas.
ROSE OF PARIS. (6,362 feet). Star, Mary
Philbin. Very good picture but not my town's
kind for good results. Some said fine, but it
did not draw the crowd. Tone, fair. Sunday,
yes. Special, no. Fair appeal. Small town
class and farmers' town of 600. Admission
10-20. 10-30. H. Batchelder, Gait Theatre (176
seats). Gait, California.
SIGNAL TOWER. (6,714 feet). Star, Vir-
ginia Valli. A good railroad drama that has
a good story and good acting. There is a
child's part all through the story which helps
make it please. Tone, fair. Sunday and
special, no. Appeal, ninety per cent. Town
and country class town of 700. Admission 10-
20. W. F. Denney, Electric Theatre (250
seats), Lowry City, Missouri.
T.VMING THE WEST. (5,304 feet). Star
cast. This is a better than ordinary western.
Pleased all who saw it and drew more than
the average business. Tone and appeal, good.
Sunday okay. Special, no. All classes town
of 3,000. Admission 10-30. M. W. Larmour,
National Theatre (430 seats), Graham, Texas.
Yitagraph
ONE SHOT RANGER. Star, Pete Morrison.
Have not had a bad one yet and always get
the money and real good western acting
Tone, good. Sunday, yes. Special, no. Good
appeal. Working class city of 14.000. Ad-
mission 10-15. G. M. Bertling, Favorite The-
atre (168 seats). Piqua, Ohio.
RANGE BUZZARDS. Star, Pete Morrison.
Another good Morrison. All that I have got
of him have been good. Lots of action and
good riding. Tone and appeal, good. Sun-
day, yes. Special, no. Working class city
of 14,000. Admission 10-15. G. M. Bertling.
Favorite Theatre (168 seats). Piqua, Ohio.
RANGER OF THE BIG PINES. Star, Ken-
neth Harlan. Here is a real picture with a
real cast and lots of good acting, and lots of
action. Good enough for anybody. Tone, good.
Sunday and special, yes. Good appeal. Work-
ing class city of 14,000. Admission 10-16. G.
M. Bertling, Favorite Theatre (168 seats),
Piqua, Ohio.
VIRTUOUS LIARS. Star cast. Just a fair
program picture. Nothing to rave about.
November 7, 1925
MOVING PICTURE WORLD
57
Tone, fair. Sunday and special, no. Appeal,
seventy per cent. Laborers' and farmers' town
of 343. Admission 15-30. J. M. Patterson,
Little Gem Theatre (250 seats), Hunter,
Arkansas.
WEST OF ARIZONA. Star, Pete Morrison.
These Morrison's are not much. Lightning,
his horse, is advertised on the paper, but I
can't see him doing anything. Sunday, no.
Special, no. Fair appeal. Mixed class town
of 3,000. Admission 10-25. D. C. Smith, For-
dyce Theatre (300 seats), Fordyce, Arkansas.
Independents
AMERICAN PLUOK. (State Right). Star,
George Walsh. A real picture, and this star
was always good and is stil good. Buy it if
you get it right. Tone and appeal, good.
Sunday, yes. Special, no. Working class city
of 14,000. Admission 10-15. G. M. Bertling,
Favorite Theatre (i(i8 scats), Piqua, Ohio.
BLACK LIGHTNING. (State Right). Star,
Dog-Thunder. If you want another Rin-Tin-
Tin buy this picture. Dog star very good,
also supporting cast. As the public is wild
after dog pictures grab this one. Tone and
appeal, good. Sunday, yes. Special, no. All
classes in big city. Stephen G. Brenner, Eagle
Theatre, Baltimore, Maryland.
BRINGING HO.ME THE BACON. (Artclass
Pictures). Star, Buffalo Bill, Jr. A fairly
good western program but needs splicing with
shorts to make a show. The negro came in
for his share. Tone, okay. Sunday, yes.
Special, no. Appeal, sixty-flve per cent. Gen-
eral class town of 3,600. Admission 10-20.
William A. Clark, Sr., Castle Theatre (400
seats), Havana, Illinois.
COWBOY AND THE FLAPPER. (State
Right). Star, William Fairbanks. A good
western with lots of action and a good cast.
If this can be bought right, why it will make
some money. Tone, good. Sunday, yes.
Special, no. Fair appeal. Working class city
of 14,000. Admission 10-15. G. M. Bertling,
Favorite Theatre, Piqua, Ohio.
DANGER SIGNAL. (Columbia), igtar, Dorothy
Re-vier. A good Friday and Saturday picture
for the small towns. Story moves right along
with considerable action that leads up to a
capital climax that is thrilling. It has every-
thing in five reels with a touch of pathos
throughout the entire theme. Tone, okay.
Sunday, and special, no. Appeal, ninety per
cent. Mixed class town of 1,400. Admission
10-30. Pace & Bouma, Rialto Theatre (300
seats), Pocahontas, Iowa.
DIAMOND BANDIT. (Arrow). Star cast. A
fair picture and will do for any house that
likes his style of stuff. He is handy with the
whip. Tone and appeal, good. Sunday, yes.
Special, no. Working class city of 14,000.
Admission 10-15. G. M. Bertling, Favorite
Theatre (168 seats), Piqua, Ohio.
FOR ANOTHER WOMAN. (State Right).
Star cast. The wise guys state that we only
have a total eclipse every 78 years, as this
print was so dark we were unable to tell
what it was all about. Might be a good pic-
ture if one were able to see it. Doubtful ap-
peal. Small town class town of 300. Ad-
mission 10-25. Roy E. Cline, Osage Theatre
(200 seats), Osage, Oklahoma.
HEART OF ALASKA. (Lee-Bradford).
Star Maurice Costello. This is a real good
picture, but advise you to use it as a double
bill picture, as there are some who will kick.
Print new. Sunday and special, yes. Fair
appeal. All classes in big city. Stephen G.
Brenner, Eagle Theatre, Baltimore, Maryland.
HUTCH OF THE U. S. A. (Steiner Produc-
tlouB). Star, Charles Hutchison. This fellow
used to be a real actor, btu he is slowing
down now. But this picture has a lot o£
action of a different type. Tone, good. Sun-
day, yes. Special, no. Good appeal. Work-
ing class city of 14,000. Admission 10-15. G.
M Bertling, Favorite Theatre (168 seats),
Piqua, Ohio.
JUSTICE OF THE FAR NORTH. (C. B. C.)
Star cast. This picture is better than ordi-
nary With the right handling it could have
been a super-special. The title, advertising
possibilities, and paper are exceptionally
good If you run it tell them about the Na-
tional Geographical Society and the Valley
of Ten Thousand Smokes." These scenes are
wonderful. The photography Is bad. How-
Tver, a subtitle explains why. The drama
is ordinary and the acting amaturish. But it
You Know Now
Guess by this time you've all
got the idea of turning to the
"Little Picture With the Big
Punch" department for the gen-
erously sent tips on short sub-
jects.
So I won't keep on saying it.
Our good friend H. H. Hedberg
wrote that he liked the new
placement. Hope all of you did.
Shoot in shorts when your fea-
tures are filled in on the tip
blanks.
did better than usual business. Tone and
appeal, good. Sunday and special, okay. All
classes town of 3,000. Admission 10-30. M. W.
Larmour, National Theatre (430 seats), Gra-
ham, Texas.
ONE GLORIOUS NIGHT. (State Right).
Star, Blaine Hammerstein. Just another mush
picture which will not do for me, as my
house wants westerns. Tone, good. Sunday,
yes. Special, no. Fair appeal. Working class
city of 14,000. Admission 10-15. G. M. Bert-
ling, Favorite Theatre (168 seats), Piqua,
Ohio.
SPORTING CHANCE. (Tiffany). Star,
Dorothy Phillips. Dorothy comes back to the
silver sheet with a bang in a race horse story
that knocked 'em over. Excellent cast, good
acting,' and a climax that will show at the
box-office the next night. Boost it sky-high.
Tone, okay. Sunday, yes. Special, no. Appeal,
ninety-five per cent. Mixed class town of 1,-
400. Admission 10-30. Pace & Bouma, Rialto
Theatre (300 seats), Pocahontas, Iowa.
TRAIL DUST. (State Right). Played to two
full shows first night, second full. Plenty of
competition. Chautauqua .show. Print good.
Framing class town of 3,500. Admission 10-
25. J. P. Martin, Majestic Theatre (325 seats).
Liberal, Kansas.
TRAIN WRECKERS. (State Right). Star,
Helen Holmes. One of her old time railroad
stories and was good for that kind. Had lots
of action in it and plenty of railroad trains.
Tone and appeal, good. Sunday, yes. Special,
no. Working class city of 14,000. Admission
10-15. G. M. Bertling, Favorite Theatre (168
seats), Piqua, Ohio.
UNCHASTENED WOMAN. (Chadwiclc).
Star, Theda Bara. Tliis will probably get
over all right in the city, but out here in Vnv
sticks it flopped with a dull, sickening thud,
as it sure left a bad taste in our mouth. One
scene that the producers take advantage of
and advertise on their three sheets is where
ono old boy grabs Theda and proceeds to bite
a large chunk out of her neck. While Theda
has a very nice looking neck, and probably
there are a large number of patrons and ex-
hibitors who could and would be glad to make
a meal on said neck, I think someone showed
mighty poor judgment in putting such a
scone in the picture, to be shown to our young
folks. Roy E. Cline, Osage Theatre, Osage,
Oklahoma.
WHO CARES. (Columbia). Star cast.
This picture registered the poorest business I
have had in six months. I just cannot ac-
count for it, unless it was the weather beinjg
cold, dreary and damp. Also the first snow
of the season. Sunday and special, no. Ap-
peal, sixty per cent. All classes town of
2,000. Admission 10-25, specials, 15-30. A. E.
Andrews, Opera House (500 seats), Emporium,
Pennsylvania.
WIN, LOSE, OR DRAW. ( Artcla.sii). Star,
Leo Maloney. A real good Maloney. One
that will please every western fan that you
can get in and will entertain those that are
not western fans. Tone and appeal, good.
Small town class town of 300. Admission 10-
25. Roy E. Cline, Osage Theatre (200 seats),
Osage, Oklahoma.
Watch farAnoWtrOreat
Universal Super-Jewel
Through the Box-Office Window
Reviewers' Views On Feature Films
Edited by C. S. Sewell
"East Lynne" — William Fox
Fine Version of Play That Has Lasted For
Fifty Years Should Please Picture Patrons
For a lull half century "East Lynnc" as a
play has proved a box office bulwark and
financial haven for theatrical stock com-
panies. There are probably few persons,
especially among the grown-ups who have
not seen it at least once or read the story
as a novel. We doubt if any dramatic situ-
ation is better known than the touching
climax in which the wayward mother returns
in disguise to the bedside of her sick child.
The opportunity to cash-in on this tre-
mendous popularity is now afforded the pic-
ture showman in the screen version offered
by William Fox. There is a tremendous
ready-made audience waiting to see their
old favorite on the screen, and they won't
be disappointed at the way Fox has handled
it.
In case you are one of the few who do
not know the story, we will sketch it briefly,
Carlyle. a wealthy young Englishman buys a
debt-ridden estate from Lord Mount-Severn
and persuade his daughter. Lady Isabel to
marry him though she loves the rascally Sir
Francis. Years pass, and this pair are blessed
with two little kiddies. A villager, the father
of a wayward girl, is murdered and Richard
the brother of Carlyle's former sweetheart,
Barbara, is accused. Barbara makes an ap-
pointment with Carlyle to ask his help. Lady
Isabel, misunderstanding, leaves her kiddies
and goes with Sir Francis who ill-treats her
and finally casts her off. Returning to Eng-
land she gets in a wreck and is reported
dead. Carlyle eventually marries Barbara.
Lady Isabel learns that her oldest child is
ill, and posing as a nurse goes to him and
Reviewed by C. S. Sewell
nurses him to health. Then she becomes ill
and dies, happy in the thought she has saved
her child's life and that Carlyle who has rec-
ognized her will keep her secret.
The story is laid in rural England of a gen-
eration or more ago and no attempt has
been made to modernize it. In fact the
quaint styles of the period add to the interest
and fit in well with the type of story, which
written before the vogue of ultra-realism
belongs to the school of the stagy and the-
atric where the desired effect rather than
hard and fact logic in building the situation
is the goal. As an example of this type
"East Lynne" is well up front and an ex-
cellent piece of stagecraft. It is essentially
an emotional melodrama with a lot of sure-
fire angles. There is an abundance of plot,
Cast
Ladr Inabel \lma Rnbenn
Arehibald Carlyle Rdmund I.owe
Sir F^rancis l,on TelleRen
Justiee Hare Frank Keenan
Rnrbnra Hare Mnrjorle Dnw
Richard Hare I. exile Fenton
Afy Hallijohn Belle Bennett
Hallijohn Paul Pander
>lrs. Hare I.ydia Knott
Mr. Dill Hiirrj- Seymour
Miss Cornelia Martha Mattox
Little Inabel Vinsrinla Marshall
Willie Carlyle Richard Headriok
Iiord Mount Severn Krlc Mayne
Based on play by Henry Wood.
Scenario iiy I.enore J. ColTee.
Directed li.v F^inmett Flynn.
LenK^th. S,07.% feet.
excellent building up of characterizations, a
murder, dramatic conflict, sympathy, at least
three romances, including one which supplies
comedy relief and which has been used to
smooth down the sad ending of Lady Isabel,^
and exceptional pathos and mother-love in
the big climax.
Under the direction of Emmett Flynn, this
story has been given an elaborate production.
The atmosphere of an English town of fifty
years or more ago is interestingly repro-
duced, and aided by an excellent cast, the
story has plenty of meat to hold the interest
throughout its nine reels. Possibly some of
the scenes can be shortened, but there are
none that should really be left out.
With the exception of the absence of the
spoken word, all the angles that made this
story a favorite for years are .present and
it has been produced on a scale impossible
on the stage. With all of these points in its
favor, it looks like it should prove a favorite
with the big majority of movie fans though
it probably won't appeal to the sophisticated
or the super-flapper.
Every role in the picture is finely handled
and in keeping with the scale of the produc-
tion. The burden of the story falls on Alma
Rubens and she fully measures up to its
possibilities. Edmund Lowe as the hero. Lou
Tellegen as the gentleman scoundrel. Frank
Keenan as the chief justice, Marjorie Daw
as the ingenue. Belle Bennett as the way-
ward girl, Paul Panzer as her father, and in
fact every one in the large cast scores in-
dividually and aids in making this a wcll-
roTinded performance.
"Triple Action" — Universal Pictures Corp.
Pete Morrison Returns to "Big U" in a Film
With Exciting Story and Plenty of Action
There's plenty of action based on a fast,
exciting plot in "Triple Action," a Blue Streak
Western in which Pete Morrison returns to
Universal. The story deals with cattle
rustlers and rangers and at times taxes the
imagination, but when this happens there is
alwaj's something spectacular to divert the
beholder, such as a rough-and-tumble fight,
an aeroplane speeding through the sky or a
parachute drop. The chief fault may be said
Cast
Dave Mannion Pete Morrison
Doris Clayton Trilby Clark
Donna Mendei . . . .' Dolores Gardner
Don Pio .MendeK Idifayette McKee
Eric Prang Harry A on Meter
Chief of Rangrers Fred Burns
Dick Clayton Charles King
Story, continuity and direction by Tom
Glltson.
Photographed by W. H. Thomley.
Length, 4,800 feet.
Reviewed by Sumner Smith
to be a tendency toward the characters pos-
ing in deep thought or being occupied with
desultory conversation when a call for help
comes ; in real life, in such an emergency,
there would be a faster getaway.
This picture is embellished with some of
the finest shots of hills and prairies that
we have seen in a long time. Director Tom
Gibson also has showed skill in selecting his
interiors and the result, with good acting
on the part of almost all the artists, is a
close approach to realism.
This is the story. Dave Mannion loses his
sheriff's badge because the Braxton gang has
driven diseased cattle past his patrol. He
goes to work in earnest and finds that Eric
Prang is the gang's spy. He locates a herd
of cattle and is shot by the bandits. Donna
Mendez, daughter of the head of a hacienda,
rescues him. In the meantime, Doris Clayton,
whom Dave loves, has been tricked by Prang
into going to the hacienda and is loc'<ed in a
room. Her brother, an aviator, goes to her
rescue but is shot. Landing his 'plane in a
field he meets Mannion, still weak from the
bullet wound, who persuades him to return.
Dave leaps from the plane in a parachute and
the plane crashes to earth. Single-handed,
Dave conquers the gang, gathered at the
hacienda, and regains his badge.
At Exhibitor: A<k at the Film Exchansel
for the
Il'i little to Bsk (or, but it'i the only
reliable aid you can give your munciani
to help put the picture over.
November 7, 1925
>/ r> / ■ / A <■ f- I L T U R E IV U K L n
59
"The Best People" — Paramount
Hopwood's Stage Play Under Sidney OlcottV
Direction Becomes an Amusing Farce Comedy
In its early reels "The Best People" offers
a satirical sketch of a collection of society
snobs. It is rather unpromising material and
the action develops slowly. Then suddenly it
accelerates and shoots along to a climax that
verges upon the farcical in the boisterousness
of Its action and winds up with a minimum
of disentangling; in fact the disentangling is
part of the farce and the final fade is one of
the best laughs in the picture. More of this
saving grace seems to come from Sidney
Olcott's production than from the scenarist's
devl'opment, but the chief point is that what
promises to be a tiresome story whirls off
to a brilliant close that more than redeems
a prosy opening.
It is a simple enough story. Mrs. Lenox is
marrying her daughter to the scion of an-
other "best family," but the girl prefers their
chaufTeur, who has red blood instead of blue.
Bertie Lenox has fallen in love with an
impossible chorus girl who will not marry him
until he gives up his money and goes to work.
Rockmere, the fiance, has arranged a supper
with Alice O'Neill, the chorus girl, and her
chum, Millie Montgomery, also of the chorus,
with the idea of buying Alice off.
Bertie resents this private-room affair. There
is a sidewalk fight outside the supper club that
lands most of them in the police station, where
Millie bails them out with the money Bertie's
Reviewed by E. W. Sargent
father has given her to enlist her aid in break-
ing off the distasteful match, and they all roll
home in a taxi the next morning. The children
get their hearts' delights, and Millie lands
Bertie's uncle, a self-constituted social arbiter,
who richly deserves his fate — and seems to
enjoy it. It can be seen that there is not
much plot to the story, but that leaves all the
more room for action.
It is one of those society plays that will
hugely interest the small town fan, but there
is sufficient sophistication to hold the attention
of the big town patron, as well. Most people
are going to enjoy it, from one angle or an-
other.
Cast
Henry ^lor^an Warren Baxter
Alice O'Neil Kstlier Rnlston
Mrs. Lenox... Kathlyn Williams
Bronson Lenox Edward Davis
Arthur Rockmere William Austin
George Grafton Larry Steers
Ulillii' Montgomery Margaret Livingston
Bertie Lenox Joseph Striker
Marian Lenox....! Margaret Morris
Taxi Driver Ernie Adams
From the play l>y Daviil Grey and .Vvery
Hopwood.
Scenario by Bernard McConville.
Directed by Sidney Olcott.
The outstanding ligure is the chorus girl of
Margaret Livingston. She overplays, almost
too heavily at times, but she gets the role over,
and takes the interest that properly belongs to
Esther Ralston, who cannot get away from
her role. William Austin, as the silly fiance is
responsible for some good sclmics while Larry
Steers, as the Uncle, shares the male honors
with him. With Ernie Adams as the taxi
driver, who jacks up his car front and runs
up a huge bill by turning the wheel while his
fares peacefully sleep, they supply such com-
edy as Miss Livingston does not contribute.
Tlie minor roles arc all satisfactorily handled
.ind the production details are high-class.
Kathlyn Williams, as the mother, looks the
role she plays, save that she does not give it
the suggestion of caddishness the author has
indicated. Edwards Davis, as the father, looks
more like the "straight" man in an Irish side-
walk team than a prosperous lawyer, and War-
ner Baxter, as the chauffeur, shares Miss Ral-
ston's fate. The priggish role cannot be made
liuman.
Olcott has made a laughing success out of
a most impossible collection of characters by
making a farce of what was intended to be high
comedy, but the end justifies the means. He
gets the laugh and should win audience satis-
faction.
"Go West'' — Metro-Goldwyn-Mayer
Buster Keaton and a Cow Divide Honors in
Slaprobatic Comedy Burlesquing a Western
Our hat is off to Buster Keaton! In "Go
West" lor Metro-Goldwyn-Mayer in which
he quadruples as author, director, scenarist
and star, by using a quadruped, a modest
mild-faced cow, as the centre of interest, he
has injected an entirely new personality in
screen comedy. Now who ever saw a cow in
a leading role when not on the other end
of a string?
Good, clean, wholesome fun with snappy
gags and slaprobatic comedy makes "Go
West" a humdinger. Buster is seen as a
drifter. By amusing means he reaches New-
York which proves too much for him and
by a simple comedy expedient lands on a
ranch, friendless and alone. He strikes up a
strong friendship for the cow and then the
"human" or should we saw "cow-interest" be-
gins. The owner hrids it necessary to ship
a thousand steers. A rival attacks the train
and drives off the cowboys. Buster hidden
in a car goes through, delivers the consign-
ment at the stock yard and as his only re-
ward chooses the cow and takes her away
in style in a tourinc car.
This is all there is to the story, but in a
comedy the story itself is of secondary im-
portance. It is the gags that count and here
they are plentiful, mostly new and all good.
The cow, Brown Eyes, is listed in the cast
as "'A Bovine" and this film can with all
propriety be called a bovine comedy, for in
addition to this one cow that appears as the
foil for Buster's comedy the target of the
heart interest and even comes in for a
romantic bit in the burlesque happy ending,
Buster has used a whole flock of long horn
Reviewed by C. S. Sewell
cattle with telling comedy effect. Possibly
you have become surfeited with vast herds
Cast
The Drifter Itustcr Kenton
Ranch Owner Howard Truesdnle
His Daughter Kathleen Myers
A Bovine Brown Eyes
Story, scenario and direction by Buster
Kenton.
Length, «,25« feet.
used for thrill purposes, but did you ever
see a big herd supply the comedy?
As you have probably already surmised,
"Go West'" is a burlesque on the slap-bang
Westerns. It is really more than this for
it is a snappy satire on this type of enter-
tainment. There are few of the familiar sure-
fire thrill-action situations that have not
been brought in, twisted around and made
to yield laughter.
Buster is his own inimitable unsmiling self
(Continued on page 61)
Here is Buster l\>'iiii>ii ,uui hi n.^ ii Eyes, the cow that shares lioimrs u'ilh
him in "Co West" for Metro-Goldwyn-Mayer.
60
MOVING PICTURE WORLD
November 7, 1925
"The King on Main Street" — Paramount
Adolphe Menjou Reaches Stardom in a Fine
Comedy Brilliantly Directed by Monta Bell
Monta Bell has made something more
than a "good audience picture out of
the play, "The King." That isn't saying
that it is not packed with audience ap-
peal. It is. To the brim. But it carries
something more. It has not only
humor but intelligence and even a dash of
heart interest. Up to the tag, evidently in-
tended to satisfy the demand of the "they
lived happily ever after" patron, it is a clean
cut rapidly moving comedy with farcical
touches that do not descend to buffonery-
There is even a "custard pie" angle when a
cream puff, lands squarely on the kingly eye,
and there is every excuse for using this com-
edy standby. Bessie Love has a bouquet
in one hand and the cream puff in the other.
She means to toss the roses to the King, l)ut
in her excitement she uses the wrong hand.
The story is simple ; the King who must
be King in spite of the one honest love of
his life. You even conjure up a little sym-
pathy for him, though Menjou has shown
that he is abundantly able to provide heart
balm for himself. He comes to America to
negotiate a loan. There he meets the one
girl with whom he falls sincerely in love.
Reviewed by E. W. Sargent
Then he turns her over to her fiance again
and goes back to marry a hard boiled
princess. That's all there is to the story.
You have heard it before. But it is told
witn a wealth of delightful incident that will
appeal to everyone from the kiddies and the
lowbrow to the intellectual who affects to
despise comedy. You cannot despise this
comedy because there is clean cut motiva-
tion of every incident. It is not a suc-
Cairt
SerRe l\ Adolphe llenjoii
filady.s Humphreys llesKie I*ove
Teresc Manix Cireta Mssen
John Uoekland Oscar Shan-
Arthur Trent Joseph KIlKOur
Jensen Edgiir .\orton
Count Krenko .Mario MaJeronI
.\unt Tabltha .Marela Harris
Bourdler Eilouard Durand
Hased on play "The Kinc" by A. de Cail-
lavet, Itohert de Flers and Samuel .\rene,
S<>eiiarlo liy Doujurla.s lloty.
Directed I13' M<*nta Hell.
I.eniyrth, il^24 feet.
cession of loosely strung gags, but a steady
and logical progression to the only logical
end. '
There are some delightfully planned
sequences, notably the visit to the home of an
astounded owner of a chain of gas stations
and a trip to Coney Island, with a wealth of
"human" stuff between the King and a typical
American boy. There is a sprightly play-
time in Paris and a delightful interlude with
a Mrs. Nash, whose "line" is indifference,
and who gets badly tangled in the line.
Menjou, as the King, has a congenial role.
It does not give him the deep possibilities of
Forbidden Paradise, but it does afford ample
opportunity to put over his agreeable person-
ality. Greta Nissen is lovely to look upon,
and Bessie Love, as the contrasting type of
wholesome American girl, is an excellent foil
as the King's one real love. The others are
all thoroughly competent, but subordinate to
the main role.
Both the scenarist and the director should
be given their full measure of praise, for
each, particularly Monta Bell, has worked
with sympathetic artistry, and turned out a
corking good picture.
^'Compromise" — Warner Brothers
Cyclone Scene Furnishes Punch Climax for
Film Featuring Irene Rich and Clive Brook
That life itself is a compromise between
opposing forces, the ideal and the practical,
the good and the evil, is the idea behind
"Compromise," a Warner Brothers production
in which Irene Rich and Clive Brook are
featured.
This is worked out in a story which has
as its central character, Joan, a woman of
high ideals who from cliildhood had had to
play second fiddle to her selfish, pampered
half-sister. Joan expects marriage to bring
happiness and it does for a time, but Nathalie,
the sister, true to form, schemes to win
Joan's husband Alan, and succeeds, and not
content with this, arranges a surprise meet-
ing to gloat over her conquest. Symbolic of
the conflict between husband, wife and si ter,
there is a terrific cyclone which brings to
Joan a realization of the truth of the theme
and she forgives Alan.
Reviewed by C; S. Sewell
Under Alan Crosland's direction this story
which was adapted from a novel by Jay
Cast
Joan Trevore Irene Rich
Alan Thayer Clive Brook
Hilda ' ■ ' I-ouise Fnzenda
Nathalie I'auline Garon
Cholly Raymond MeKee
Aunt Catherine Helen Uunbar
Joan's Puther Winter Hall
James \lan Cowan
Commodore Edward Martindel
Ole Frank Butler
Nathalie, A^e 6 Sluriel Frances Dana
Based on novel by Jay tielaer.
Scenario by E. T. Lowe, Jr.
Directed by Alan Crosland.
Length, 6,780 feet.
Gelzcr has been given a high class produc-
tion. Miss Rich of course appears as Joan,
a type of neglected wife role with emotional
opportunities, and, as always, she is excel-
lent. The plot is rather thin and while the
story never becomes really gripping, sym-
pathy for Joan, some rather peppy jazz
sequences, and Pauline Garon's vivacious
performance as Nathalie should prove enter-
taining. Added to this is punch of a cyclone
scene in which buildings tumble down as the
principals scurry for shelter. No miniature
this, a big street scene m which houses and
stores are wrecked and a church steeple
twists and fall, narrowly missing the passers-
by.
Clive Brook gives a finished, dignified per-
formance as the husband and the minor roles
are pleasingly handled by a well selected
cast.
"Red Hot Tires" — Warner Brothers
Farce Comedy Starring Monte Blue Works Up
To A Climax That Both Thrills and Amuses
For his newest staring vehicle for War-
ner Brothers, Monte Blue has been supplied
v/ith an automobile story that is out and out
farce comedy, both of these angles being
brought out in the appropriate title, "Red
i-fot Tires."
Monte sees a girl and becomes so in-
fatuated with her that he runs his car into
a steam roller and as he expresses it after-
wards every time he sees her something hap-
pens. The girl's father is chief of police
and to cure her of speeding, he puts her in
Reviewed by C. S. Sewell
jail. Monte demands the same treatment and
is accommodated but gets out first and strives
to get back in only to find the girl has been
released and then has a time getting out.
Crooks kidnap the girl and Monte overcom-
ing his fear of autos since his first accident
gives chase, fights all over the house in which
they take refuge and finally licks the crooks
and wins the girl.
The story starts out rather leisurely and
while there are some amusing situations in
the early accident and jail sequences it does
not really get pepped up until the chase
starts. Some of the gags are of a familiar
sort but there are good gags with the girl''
slipper and this angle has been played up to
advantage, all through the picture and sup-
plies some surprise laughs when she has to
don heavy shoes which serve to keep the
hero aware of just where she is when the
gang is chasing her.
(Continued on page 61)
November 7, 1925
MOVING PICTURE yVORLD
6t
"The New Commandment" — First National
Blanche Sweet, Ben Lyon, Holbrook Blinn,
Featured in Film That Should Please Fans
Robert T. Kane's first for First Na-
tional, "The New Commandment," looks like
a good box office picture. It has an ex-
citing story witli a dramatic romance, styl-
ish backgrounds and a splendid cast in-
cluding Blanche Sweet, Ben Lyon and Hol-
broo'< Blinn. As the characters are wealthy
people and their surroundings typical of a
sumptuous living, picture audiences ought to
revel in the atmosphere. Furthermore, the
introduction of much sentiment — perhaps
sentimentality — into the love scenes will
please those who like their romances sugary.
Col. Frederick Palmer's novel, "Invisible
Wounds," supplied a wealth of action and
detail for Sada Cowan and Howard Higgin,
the adaptors. Director Higgin has handled
this plenitude of riches well, maintaining the
suspense at all times and permitting adequate
characterization by the players without inter-
fering with the plot action.
The colorful nature of the story is ap-
parent from this synopsis : Mrs. Ormsby Parr,
a scheming society woman, wishes her step-
Reviewed by Sumner Smith
daughter to marry Billy Morrow. A yacbt
takes the party to France and Billy runs
away to Paris. There he meets Gaston
Picard, a painter, and Rene Darcourt, an
American girl turned model temporarily.
Billy ai\d Rene fall in love but Billy comes
to doubt Rene because of her occupation
and suspicion of Picard. War comes and
Cast
Rene Darcourt Blanelie .S«-€?et
Billy Morrow Ben L,yon
William Morrow.... Holbrook Blinn
Mrs. PaiT Clare Karnes
Marquise <le la Salle KItie Shannon
Countess Stoll Dorothy Cumminirs
Picard Pedro De Cordol>a
Red George Cooper
Ethel • • ■ Diana Kane
Henri Darcourt Lucius Henderson
From Col. Frederick I*almer*s \ovel,
'*Invisible Wounds.*'
Adapted by Sada Cowan and Howard HigKin.
Directed by How:iril Hi^;;;rin.
Hilly enlists. Wounded, he is taken to a
chateau and meets Rene again. Doubts
vanish and all ends happily.
Miss Sweet gives a fine interpretation of
the misjudged girl and Ben Lyon is excel-
lent as her lover, though direction at times
seems to make him over-act. The other
players do uniformly good work.
One of the best scenes has to do with a
fight in a cabaret. Lyon and George Cooper,
who plays a chauffeur, are great in this,
lending it all the realism of a real, desperate
scrap. The battle scenes also are picturesque,
especially those of the chateau while being
bombed by a German 'plane, though the es-
cape of Ben Lyon from death taxes the
imagination and it will occur to some people
that the Germans have been already been
blamed enough for the war.
Oh, by the way, the "new commandment"
is : "Thou Shalt Xot Doubt," in this case the
girl you love. This picture is designed to be
good entertainment, it seems, and the pic-
ture fills the bill in that respect.
"The Wall Street Whiz"— Film Booking Offices
Typical Richard Talmadge Production Gives
Star Many Chances for His Athletic Stunts
A typical Richard Talmadge production.
This statement pretty well covers the case
in estimating the entertainment value of "The
Wall Street Whiz" the newest of the series
in which he is being starred by F. B. O.
Dick is cast as a snappy young society
man who under cover operates in the stock
market, being in reality the mysterious "Wall
Street Whiz." In a cafe he has an encounter
with crooks, the place is raided and he seeks
refuge in an aut6 containing a new-rich
woman and her daughter. When he intro-
duces himself as a Butler, the job is offered
him and he accepts. Eventually he saves the
girl's father from being ruined by a financial
shark and wins the girl, but not until after
he has had a strenuous time to keep his
identity and a few more encounters with
crooks, yeggs, etc.
In carrying out this masquerade, eluding
his friends and looking after his own affairs
he has a strenuous time, including several
opportunities for his familiar line of stunts
like jumping on and off moving autos, vaiilt-
ing over stairways and banisters, tumbling
over tables, and fighting off a half dozen
men at one time.
Talmadge is, of course, thoroughly at home
in situations of this kind and although the
story is weak and the situations implausible
and theatric, the stunts and fast-moving ac-
tion will probably satisfy his fans. It does
Cast
Richard Butler TalmndKe
Pegsy McCooey Marceline Da.v
Mrs. McC<M>ey Lillian I.anBdon
McCopey »"» *»'"*""
Clayton Carl Miller
Auntie
Story and scenario by James Bell Smith.
Uircctcd by Jack Nelson.
Length, r„*r,-l feet.
Reviewed by C. S. Sewell
not, however, rate quite up to several of his
earlier vehicles.
The supporting cast is entirely satis-
factory. Marceline Day is attractive in the
opposite role and Dan Mason gets in a few
laughs as her father.
(Continued from page 59)
and in one scene he has even kidded his
own inability to smile. While Brown Eyes
does no stunts other than showing her friend-
ship for Buster and following him around
like a dog, she gets you just the same, in
fact, the novelty of her role come near
stealing the stellar honors from Buster.
The others in the cast are O. K., but the"
don't amount to much; yes, there is a girl,
and a pretty one, Kathleen Myers, but it is
Buster and Brown Eyes and the long horns
that hold the stage.
The gags in this comedy arc too numerous
to mention in detail. Naturally the use of
the cows opens up an entirely new field of
possibilities and Buster docs not seemed to
liave missed any of them. There is a good
laugh in the simple way that Buster gets
where he wants to go by choosing the right
freight car, in the manner of showing elapsed
time and in a host of other gags. You will
hold your sides when you see him leading
the thousand head through the streets using
P.rown Eyes as the decoy and when the herd
becomes separated and Buster dons a devil's
costume and the cattle, seeing red, chase
him to the stock yards, it is a roar.
The separation of Buster from the herd
leaves them without a leader and they pro-
ceed to invade barber shops, beauty parlors,
department stores and even the police sta-
tion. The mad scramble for safely opens up
a familiar filed of slaprobatics that is always
good for laughs and the working out along
the "bull in the china shop" angle is good
for a lot of chuckles.
"Go West" is a laughter cocktail for any
audience. The "wise"' ones who sniff at
westerns will like the satire immensely and
the average fan will enjoy the uproarious
comedy. The ending is a gem, where Buster
chooses the cow instead of the girl, and
should make anybody smile. It is all ex-
cellent, clean, wholesome fun.
(Continued from page 60)
Once the chase begins, it proves to be a
well balanced combination of thrill melo-
drama and farce comedy, the director playing
up one angle against the other to good ad-
vantage, holding the interest and suspense
and supplying excellent comedy reliet. In
fact this climax should be fast and funny
enough to satisfy the most exacting fans.
Monte does good wor«< but Patsy Ruth
Miller runs him a close second for honors.
The others in the cast have little to do but
do it well.
"Red Hot Tires" should prove pleasing
entertainment in the average theatre.
Cast
Al Jonea Monte Blue
KIlKabcth I.owden Pnlsy llnlh Miller
Her Knlhcr Fred Ksnii-ltou
(■eorKc Taylor • ■ • • Lincoln Sledman
Coachman Charles Conklin
Crook Tom Me(;ulrc
\l Martin Ilmmie (iuinn
Ntory by Ureitory Koitera.
Scenario li.v K. T. Li>we, Jr.
Directed by F.ric C. Kenton.
Lcniclh, <MMIO feet.
Little Pictures with the Big Punch
News, Reviews and Exploitation on Short Subjects and Serials
A Department Devoted Exclusively to the Pictures, Short in Footage But Long in Drawing Power
"Rustlers from
Boulder Canyon"
(Universal- Western-Two Reels)
A young girl and her small brother occupy
a tiny cabin and are driven out by the ras-
callj' ranch foreman when she resents his
attentions. A two-fisted stranger comes to
her rescue. The boy overhears a plot to
rustle the cattle. The foreman is caught
red-handed leading the gang and the stranger
turns out to be the new ow-ner of the ranch.
He "orders" the girl out of the cabin to
take a honeymoon trip with him. The action
is punctuated with snappy fighting and good
horsemanship, and despite the familiarity of
the situations, there is a certain amount of
punch and realism that makes the story more
than usually convincing. This i>icture featur-
ing Edmund Cobb, therefore i-roves to be
an entertaining Western which lates a little
higher than the average. — C. S. i.'.
"Let's Go Fishing"
(Cranfield & Clark — Scenic — One Reel)
Despite its title, this reel has nothing to
do with fishing, it is a scenic of Holland or
rather it deals more especially with the
quaint customs and costumes of this coun-
try. There are shots of cities and country
but most of the action concerns a native
wedding before the magistrate and in the
church and different kinds of folk dancing
that is interesting and amusing. The title
refers to a young husband's desire to go
fishing, as explained in the subtitles, while
his wife insists that they continue sight-
seeing.— C. S. S.
"Holland"
(Post-Scenic-One Reel)
One of the series of Post pictures "In
Other Lands". Much of this reel is photo-
graphed from boat decks and we get in-
teresting views of the canals, rivers and other
water-ways of Holland. It is a comprehen-
sive scene, with a lot of beautiful shots of
this quaint country, including scenes in
Amsterdam, Edam (where the cheese comes
from) Zealand, the lovely island of Marken
and what is described as Holland's picture
book, the town of Volemdam where the old
Dutch costumes including the baggy trousers,
and wooden shoes are still worn by the na-
tives. An interesting and instructive reel. —
c. s. s.
"Sweet and Pretty"
(Educational-Comedy-One Reel)
An innocent young man, an attractive
brunette who goes to the park with her dog
in a baby carriage in the care of a blonde
nursemaid, and a flirty foreigner are the
ingredients of this Cameo comedy. The in-
nocent chap, Cliff Bowes, is continually get-
ting in wrong even to the extent of pushing
the brunette into the lake after he has
rescued her "darling dog" from a watery
grave. It is slapstick of a familiar kind and
is of average amusement value. — C. S. S.
INIIIIIIIIIIIIIIIIIIIIII!lllllllllllllllll!lli:illlillllllllllllllll[lilllllllllllllllll!lllllllllllll^
Here They Are!
Felix the Cat in the Cold Rush —
Educational
Fire Away — Educational
Holland— Post
Honor System, The — Pathe
Kick Me Again — Universal
Let's Go Fishing — Cranfield &
Clark
Peacemakers, The — Fox
Rustlers from Boulder Canyon —
U niversal
Should Sailors Marry? — Pathe
Sweet and Pretty— Educational
Oh, Blister! — Universal
tllllllllllllllllllUIIIIIIIIIUIIIIIIIIIIIIIIIIIillllllllllllllllUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII^
"The Peacemakers"
(Fox-Comedy-Two Reels)
Theatres that are using Fox's amusing
series of two-reel comedies based on "The
Married Life of Helen and Warren" by
Mabel Herbert Urner, will find that this
issue fits in nicely with the preceding num-
ber "All Abroad." While the story in each
is complete, in the former comedy we left
Helen and Warren on shipboard, and that
is where the action in this issue begins. The
"plot" is good farce and embodies a verit-
able comedy of errors. Helen and Warren
try to patch up a quarrel between newly-
weds. A masked ball complicates matters
and to add to the dilemma a hen-pecked
husband and his domineering wife figure in
the mix-up. Before the happy ending. War-
ren has "kidnapped" Betty in place of Helen
and Helen has been similarly treated by the
young husband. Finally everything is O K
and to prove it the newlyweds starts quarrel-
ing again. We almost overlook the fact that
a divorce lawyer looking for business adds
his mite to the afifair and succeeds in stir-
ring up trouble. The action is fast-moving
and although the situations are all familiar
comedy stand-bys, they are sure fire mirth-
makers, making this offering bright and
pleasing.— C. S. S.
Announcing
Two important new series
13 "REELVIEWS"
One-reel Film Magazine
13 "SEARCHLIGHTS"
One-reel Popular Science
Produced by URBAN-KINETO
Edited by MAX FLEISCHER
Released through
Edwin Miles Fadman, Pres.
"Kick Me Again"
(Universal-Comedy-One Reel)
To the list of occupations that the rotund
Charles Puffy has tried since he was starred
in this series of Universal-one-reelers add
that of assistant dancing teacher. The title
is justified by the fact that Puffy's broad
back offers an alluring target for the ballet
girl's kicks. Puffy hides a plate at a strategic
point to trap the next offender who proves
to be the boss, played by Joe Engle. While
this humor may not be very refined it is
amusing for the slapstick fans. A jealous
husband in search of his frivolous wife
results in Puffy putting on a ballet costume
and the laughs that this will get can easily
be imagined. There is a chase in which
Puffy hides in the girl's room where hubby
finds him. One of the best laugh-getters in
this series. — C. S. S.
"Fire Away"
(Educational-Comedy-Two Reels)
Jac'r; White tries his hand at kidding the
familiar type of Western features in this
Mermaid comedy for Educational. St. John
is starred in the role of the hero, a mining
engineer who goes west, gets mixed up with
a gang of bad-men, saves the mine and wins
the girl. A number of the stock situations
in western thrillers are burlesqued, and
in the course of the action Al disguises as
a scarecrow and later has an awful time
trying to load a pack mule. White has in-
troduced quite a few clever touches in the
handling of these situations and altogether
the picture should provide amusing entertain-
ment for the majority of fans. — C. S. S.
"Felix the Cat in
the Cold Rush"
(Educational-Cartoon-One Reel)
Pat Sullivan's famous cartoon cat, Felix,
gets in bad again with his owner and seeks
refuge in a refrigerator. He gets so cold that
he has a wildly imaginative dream of being
in Iceland, where all sorts of amusing and
impossible things happen. For instance he
extracts the aching tusks of a walrus and
uses them for skiis. When the door of the
ice box \? opened Felix is frozen in a cake
but quickly thaws out in front of a hot stove.
Up to the standard of amusement value of
this series. — C. S. S.
"The Honor System"
(Pathe— Cartoon— One Reel)
This Paul Tcrry-.'Kesop's Film Fable
depicts and escape of animal convicts from a
prison and their subsequent return when
chased by thousands of guards. It starts off
like a world-beater, then the interest slack-
ens through a lack of good gags. Toward
the end it gets going again. — S. S.
November 7, 1925
MOVING PICTURE WORLD
63
iiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiHiii iiiiiiiiiiiiiiiiiiniiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii»
Producers and Distributors of Short
Features Form New Trade Association
THE producers and distributors of short sub-
jects have formed their cwn trade association.
This far-reaching decision was arrived at in a
meeting of representatives of the short subject
companies, held on Wednesday, October 28, at
the Hofbrau Haus, Broad-way and Fifty-third
Street, New York City.
The official name of the short subjects organi-
zation will be decided at a later session.
A temporary board of officers was elected to
serve until permanent officers have been elected.
Wednesday's election resulted as follows:
P. A. Parsons (Pathe), Chairman.
Gordon White (Educational), Vice-Chairman.
Julian Solomon (Davis Distributing Corp.),
Secretary.
A committee to draft a constitution and by-
laws was d<esignated eis follows:
Julian Solomon (Davis), Chairman; Paul
Gulick (Universal), and Nat G. Roths tein
(F. B. O.).
The following were appointed members of the
publicity committee:
Henry Clay Bate (Universal), and Edward F.
Supple (Pathe).
The short subject association contemplates an
organization that will bring the producers and
distributors into closer relationship, and directly
benefit the exhibitor. The members, through
their respective advertising, publicity and ex-
ploitation departments, will formulate plans for
the future handling of short features that will
appeal to showmen more than ever before.
A meeting of this group will be held on
Wednesday afternoon, November 4, when the
constitutional committee will report. Thereafter
the work of permanent organization will go for-
ward rapidly, and an intensive campaign begun
by this new association looking toward wider
distribution of short features.
piiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiii mill iiiiiiiiiiiiiiiiiiiiiiiiiii II iiiiiiiiiiiiiiiiiiiiiiiii II iiiiiiiiiiii iiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii nil iiiiiiiiiiiininiiiiiiimiiiiiiiiiiiiiiiiiiiiiiini iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiniiiiiiiiiiiiiiiiiiiiiiiii miiiii i iiiiiiiiiiiiiiiiiinigiHni
"^^-^''l^^':",, No Let Up on Fox Comedies
As Halfway Mark Is Passed
(Unirersal-Comedy-Two Reels)
Such a pippen of a comedy was the first
of the series of Buster Brown two-reelers
made by Century and released through
Universal, that the producers had to go
some to beat it, but in "Oh Buster" the third
of this series they have succeeded. Frank-
ly, it is one of the brightest and most enter-
taining comedies we have ever seen, regard-
less of length. It should prove a regular riot
with the kiddies and amuse the grown-ups
just as much. Tliis time. Buster is continu;ii-
ly having trouble with the butler and makes
life miserable for him. Buster and his S'veet-
heart Mary Jane are invited to spend a week-
end with the lad's uncle who insists that
Tige be left behind. Of course Tige has no
such idea, he tags along anyway and when a
book agent appears with a brief case Tige
gets in solid with the old man by chasing
him away. But, when the directors of the
■bank appear with brief cases, Tige repeats
the performance with an entirely different
result. A point in favor of this comedy is
the fact that unlike a lot of kid comedies,
there are no pranks that the mischievous
kid can try to copy at home and get in
trouble. But it is all good funny, fast-moving
stuff just the same. Arthur Trimble as
Buster is great, and Doreen Turner is fine,
the sour-faced butler is amusing, but after
all it is Pete the dog as Tige that is the
hit of the picture. His stunts are wonderful
and -very amusing. Pete's expression vvhen
he drinks gasoline in place of water is a
riot and, Oh Boy, what a laugh when he
pulls a lot of his other tricks, especially when
he jumps into an auto and lands on the other
side. — C. S. S.
AS the halfway mark in the production
of comedies was passed at Fox Films
West Coast Studios a few days ago.
the hum of activity, so to speak, became a
veritable roar.
George E. Marshall, general supervisor,
and his directorial staff, including Robert
Kerr, Daniel Keefe, Thomas Buckingham,
Bryan Foy, Benjamin Stoloff, Lew Seiler,
Al Ray and others, have never been quite
"Should Sailors Marry?"
(Pathe— Comedy— Two ReeU)
This is Clyde Cook's second two-reel star-
ring vehicle under Hal Roach. A sailor who
joined the navy to see the world and who
spent his four years in a submarine, Cook
too indulgently reads a matrimonial adver-
tisement, inserted by a divorcee who needs
funds to pay alimony to her husband, a
wrestler. Cook and the widow marry. The
ex-husband is an occupant of the household
and to him Cook's wife flies for sympathy
when things go wrong. Husband and ex-
husbaiid sleep together and fight over the
bed clothes. Finally Cook falls out of the
window. Thrill stunts on the skeleton of a
skyscraper follow. Noah Young plays the
ex-husband and Fay Holdcrness the wife.
James Parrott directed. The subject has much
humor and should please all audiences, though
it is not one of the best examples of Clyde
Cook's work. — S. S.
so busy as since they swung into the second
half of the production calendar.
Perhaps the most important tidings from
the Fox fun factory is the announcement that
Carroll Xye, who first attracted by his clever
work with Corinnc Griffith in "Classified,"
has been signed to play leads in the series
of O. Henry comedies. Xye won recognition
as a clever juvenile almost overnight and his
first Fox picture will be "Cupid .\ La Carte."
Production is already under way, under the
direction of Kerr, Daniel Kccfe who was
originally assigned to pilot this O. Henry
talc to the screen.
CHARLIE
CHAPLIN
m
A Dog's Life
Released Nov, ZZ
-'afhepicture
64
M 0 y I .\' G P I CT U R li W 0 R LD
November 7, 1925
EDDIE GORDON, THE CENTURY COMLPIAX, L\ "CRYING FOR LOl ' 1:."— Director Noel Smith lias zchipped this
t-iK'o-rccl comedy into splendid shape, unth excellent ii^'ork b\ a splendid cast in support of Eddie.
Pathe Comedies Continue to Get
Large Amount of Newspaper Space
MORE aiul more space in the news-
papers is being given screen comedies
and Pathe subjects, in particular, are
continuing to command a generous amount
of attention in both editorial and advertising
columns.
In an article in the Wilmington Morning
Star, Wilmington, N. C, the publication
comments on the contract of the Royal The-
atre of that city for the series of Pathe
comedies by stating that "it was one of the
most important of the coming season's book-
ing-- made by the theatre management."
Continuing, the publication says : "The
Royal management has been waiting for the
past year for two-reel comedies to reach
such a plane that they could be presented
satisfactorily along with the great motion
picture features and not until this year
have comedies reached such a point. The
Pathe Comedies are of the highest type made,
playing the finest theatres everywhere. It
is believed that they will be a welcome at-
traction at the Royal."
Another indication of the rise of the
comedy as a factor in the exhibitors' adver-
tising scheme is shown in a page advertise-
ment appearing in the Muskogee, Okla..
Daily News. In announcing its advanced
selection of production, the Broadway The-
atre, Muskogee, gives approximately one-
fourth of the page to the Pathe Comedies.
The featured player in each series of come-
dies is named as well as the producer. A
streamer across the page reads :
"You See a Pathe Two-reel Comedy
Every Time You Come to the Broadway."
Lou Seller Begins
Another Fox Comedy
Lou Seller has started production on his
latest Fox Film Imperial Comedy, "The
Flying Fool," with Marion Harlan and Sid
Smith in the leading roles.
"The Flying Fool" is Director Seller's
eighteenth production for William Fox and
from all indications it is going to be very
funny.
Supporting Mr. Smith and Miss Harlan
are Harry Woods. William Cartwright and
Harry Tenbrook.
"The Flying Fool" is being screened under
the personal supervision of comedy director
in chief, George E. Marshall.
Pathe All-Comedy "Circus"
Idea Featured by Big House
Change in Release Date
Pathe aiiTiounces that "There Goes the
Bride," a Hal Roach two-reel comedy, will
replace ".\ Punch on the Nose" on the
October 25 release schedule. The last-named
subject will be released a little later on.
Tames W. Horne directed "There Goes the
Bride," under the supervision of F. Richard
Jones.
THE idea of a Pathe .•\ll-Comedy Week
or Circus, originated by the Egyptian
and Aztec theatres in San Francisco,
during which all their house records were
broken, has been taken up by other theatres
throughout the country.
The latest house to feature a comedy-bill
exclusively is the Class "A" Theatre, an-
other San Francisco theatre. This theatre
held an all-comedy circus for one day, Octo-
ber 9. Thousands of circus heralds announc-
ing the "big fun show" were distributed, and
the event was a tremendous success.
The Circus program presented : "Cannon
Ball Express," a Mack Scnnett comedy ;
"Fast Company," an "Our Gang" subject
from the Hal Roach studios; "Jeffries, Jr."
a Charlie Chase two-reeler and "Hunters
Bold." a Spat Family fun-film.
Bums Starts New Comedy
Neal Burns has started on his new Christie
Comedy, "The Man Pays." under direction
of Robert Thornby. Very Steadman again
appears opposite Neal in this production.
A Correction
H. M. Walker wrote the subtitles for "Coo
Coo Love," a Hal Roach-Pathe comedy star-
ring Glenn Tryon. Our reviewer credited an-
other in praising them.
Roach Back from Trip; Six
Units Working on New Product
H.\L RO.^CH has returned to his Cali-
fornia studios after several weeks'
business trip in the East, during
which he conferred with the executives of
Pathe Exchange, Inc., the distributors of his
product, and W. B. Frank, Iiis Eastern rep-
resentative.
Six production units are busy on new sub-
jects for Pathe release. Production schedules
arc lined up for "Our Gang," Charley Chase.
Glenn Tryon, Clyde Cook and the all-star
unit making Hal Roach "Star Comedies,"
while the Rex Unit making "The Devil
Horse," a feature, are in the final stages of
production.
Eric Mayne and Lyle Tayo have been added
to the cast of the current "Our Gang"
comedy, directed by Robert McGowan, in
which Mary Kornman, Jackie London, Farina,
Joe Cobb. Johnny Downs, Mickey Daniels
and Jay Smith' appear. "The Gypsy," an
elaborate yacht, is the location of the greater
part of the story.
Glenn Tryon will switch directors on his
next fun vehicle. While Fred Guiol is direct-
ing a new all-star comedy, Tryon will launch
a fun-film under the direction of James W.
Horne, who guided him in "Hold My Baby"
and other pictures.
Will Lambert, who has been associated
with a number of the film studios as a de-
signer of screen actresses' gowns, has been
engaged in that capacity at the Hal Roach
studios by F. Richard Jones, director-general.
CHARLIE
CHAPLIN
m
A Dog's Life
Released Nov, 22
Pafhepicture
November 7, 1925
MOVING PICTURE WORLD
65
THE FOX QUALITY
SHORT PRODUCT
will be shown in the
following theatres of
CRANDALL CIRCUIT:
WASHINGTON
Metropolitan
Central
Tivoli
Savoy
Ambassador
York
Avenue Grand
Apollo
Home
Lincoln
Martinsburg, W. Va.
Apollo
Sfa-and
Jlohn Payette
Assistant General Manager,
CRANDALL CIRCUIT
Washington, D.C.
has bousht W^^eWy
100% f ox
MMf%^/0 short subjects
he says
^'Without question Fox
Comedies are the finest
of their class. Never he'
fore has the public been
offered such wonderful
short subjects as those
produced by Fox/'
VAS BIBBER<^<^"EDiEs
BY RICHARD HARPING DAVIS
O . HENRJV
COMBO l£S
FOX NEWS
MIGHTIEST OF ALI.
THE MARRIED LIFE OF
HELEN A«i»WARREN
withhaliam cooley^kathryn perry
COMB i>i e:s
rox Varieties
THE WORLD WE LIVE IN
Are the best short sulgects made
Fox Film CorparaiiarL
Member Motion Picture Producers ami Distributors of America, Inc.— Will H. Hay», Pre«ident.
66
MOVING PICTURE iVORLD
November 7. 1925
New Ones Announced
Fox "O.
THREE NEW STARS IN EDUCATIONAL COMEDIES.— Left to right,
they arc: Lupino Lane, BUI Doolcy and Johnny Arthur.
Prominent Comedians Support
Roach Stars in New Comedies
SUCH well known screen comediennes
as Cissy Fitzgerald and Gale Henry
are new members of supporting casts
in new comedies being produced by Hal
Roach for Pathe release.
In the current Glenn Tryon comedy, di-
rected by Fred L. Guiol, the cast includes
Cissy Fitzgerald, Sue O'Neill, Vivian Oak-
land and Jack CKfford.
Gale Henry has completed a role with Char-
ley Chase in his latest two-reeler directed
by Leo McCarej-. Also included in the cast
are Katherine Grant and John Cossar.
Jimmy Finlayson, the wandering comedian
of the Roach forces, who makes an annual
pilgrimage in the summer to France and
Scotland is again busy at work. Director-
General F. Richard Jones has promised to
give Finlayson atmospheric backgrounds in
the way of sets representing European coun-
tries, so that the comedian will feel at home.
"The Wooden Wedding" — not "wooden an-
niversary"— is the title of Charley Chase's
latest completed picture. This comedy is
something of a blow to romance for it tells
the sad story of a young man who receives
a nivsterious note as he goes to the altar
Robert McGowan has completed the latest
"Our Gang" and is away from the studio
preparing a new plot. McGowan gets away
by himself for a few days until he gets an
"angle" and works it up fairly well. He
absolutely refuses to transfer it to paper. He
says that no man can direct children and
get scenes exactly as they are written on
paper without destroying the naturalness of
the youngsters.
Mary Kornman, leading lady of "Our
Gang" is through with dolls now because a
little sister has arrived at the Kornman
home. Mildred Jean Xornman is the name
of the new arrival and Mary has adopted her
as her one and only doll.
Henry" and "Helen and Warren"
Comeclies
Fox Films announces the launching of two
new comedies, one in the O. Henry series
and one in the Helen and Warren married
life series, with casts up to the high standard
maintained in all the Fox short subjects this
season.
"The Silent Witness" is the title of the
Helen and Warren two reeler based on an-
other of Mabel Herbert Urner's stories. It
will be directed by Tom Buckingham, who
has just returned to the Fox lot with an
enhanced reputation for putting punches
into comedies. Kathryn Perry and Hallara
Cooley continue in the roles of Helen and
Warren, the newlyweds, supported by a
cast including David Butler, Grace Goodall,
Grace Darmond and Mickey McBan.
"Cupid a la Carte" is the new O. Henry
being produced under the direction of Daniel
Keele. Florence Gilbert, brilliant comedienne
who has been carrying the leading feminine
role in the Van Bibber comedies has been
lent to the O. Henry production unit to play
the role of Mame. Carroll Nye has been
cast as the hero of the story. Maine Geary
and Sidney de Grey have important roles.
Pathe Issues Exploitation
Aids on Its News Weekly
T
HE exploitation aids which have been
provided for exhibitors by Pathe on
short product have now been extended
to include the Pathe News and the result has
been a noticeable increase in theatre adver-
tising and publicity reading notices.
A special series of mat ads are issued for
the more important news events covered and
these have been featured by showmen in con-
nection with the Scopes "Evolution" trial at
Dayton, Tenn., the wreck of the Shenandoah,
the rescue work of the navy after the dis-
aster to the submarine S-Sl off Block Island,
the World's Series, the Franco-Riff War, and
scenes of the wrecked Hawaiian flight plane.
Twenty Pathe News stills, with credit lines,
of the Franco-Riff War and the S-Sl disaster
were carried in the New York press and
many of the illustrations received front-
page space in the daily publications. The
lightning speed with which this news material
was gathered brought it to the newspaper
composing rooms ahead of the photos supplied
by picture syndicates.
FRANK L. NEWMAN KEEPS OPEN HOUSE FOR "OUR GANG"
When Hal Roach's troupe of kiddies in Pathe Comedies made a personal appearance
at the Metropolitan, Los Angeles' largest motion picture theatre, they zisited the
offices of the Managing Director of the Los Angeles Paramount Houses.
CHARLIE
CHAPLIN
/
in
"A Dog's Life
Released Nov, Z2
Pafhepicture
November 7, 1925
MOVING PICTURE WORLD
Short Subject of the Year
ICEo
NIGHTINGALE
Presented by
The winner of this award for excep-
tional merit has been acclaimed by
critics, exhibitors and the public
wherever shown. It will now be in
great demand for return engage*
ments everywhere.
Better Book It Now*
Member,
Motion Picture Producers
and Distributors of America, Inc.,
Will H. Hays, President
EDUCATIONAL
FILM EXCHANGES, Inc.
t> .-J—* - —
70
MOVING PICTURE WORLD
November 7, 1925
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiioiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^
1 Novelties Vital, Says John Arthur |
g g
g '^T' HE case of short film subjects in the Dominion of Canada is sharply de- g
g I lineated in a great many instances among aggressive exhibitors in both large g
g * and small cities who are anxious to get the utmost out of their selected 1
S programs. The matter is ably summed up by John Arthur, manager of the Hip- i
1 podrome, Toronto, one of the most important of all moving picture halls in the g
I Dominion. 1
M "Novelties on the program are of inestimable value," savs Mr. Arthur. "These 1
; may be achieved by clever selection of the films exhibited, by introducing an in- M
g strumental or vocal number or by employing a pretentious prologue, thus rounding |
1 out the evening's entertainment. The exhibitor who understands thoroughly the g
B psychology of entertainment will never permit his patrons to become bored, rest- g
g less or dissatisfied. g
B "Balancing an elaborate bill involves more psychology. In my own experience 3
g I have found that the ideal program for larger cities consists of an overture occupy- |
m ing ten minutes, a weekly review for ten minutes, a bright divertissement running |
g five or six minutes, by a short reel topical or cartoon, then an organ solo, the §
g comedy and the prologue or musical presentation leading into the feature picture. 1
g You will see by this arrangement that the first part of the program is very peppy g
g and that the program gradually works around to a proper setting for the dr2miatic g
g feature. If it happens that the feature is in comedy vein, the type of divertissement g
g may be reversed, thereby preserving diversified entertainment. g
g Jack Arthur has a real way of advertising the numbers that are to be presented I
g during the week. Invariably the newspaper displays contain the line, "Program S
1 and Presentation by John Arthur." This means that the short features, the music g
g and the diverting extras have been planned by Mr. Arthur himself and the patrons g
g look for his handiwork. The numbers on the program are listed as "Units of 1
g DeLuxe Entertainment" or under some other expressive title, and they are an- g
m nounced in some such way: Unit No. 1 — Overture, "Festival," Famed Hippodrome g
S Orchestra, John Arthur and Lloyd Collins conducting; Unit No. 2 — Hippodrome g
I News Review; Unit No. 3 — Aesop's Fables; Unit No. 4 — Ernest Hunt at the S
B Wurlitzer; Unit No. 5 — "The Talking Point;" Unit No. 6 — Comedy Creation; Unit g
g No. 7 — Presentation to the Feature, with Arnold Becker, Leon Leonidoff and Flor- g
g ence Rogge. This is all introductory and then comes the main attraction, the fea- f
I ture film production. g
flllllllllllllllll!IIIIIIIIIIIIRII!ll[!:il>!i:illlUIIIIIIIIIIIIIIIIIII'!II!linilllllllllHIIIIIII^^
Cook and Roach Comedies Head
Pathe Program
CLYDE COOK in "Should Sailors
Marry?" his second two-reel starring
vehicle under the Hal Roach banner
and "Are Parents Pickles?" a Hal Roach
single-reeler with Jobyna Ralston and
Jimmie Parrott, supply comedy on the Pathe
short feature release schedule for the week
of November 8th, Other releases of the
week are the seventh chapter of the thrilling
Patheserial "Wild West," "Aesop's Film
Fables," Pathe Review, "Topics of the Day"
and two issues of Pathe News.
"Should Sailors Marry?" gives Clyde
Cook a wide range of scenes in which to dis-
for Nov. 8 Week
play his versatility. Cook appears a jolly
sailor who joined the; navy to see the world
and spent four years in a submarine. Cook
is supported by Noah Young as the wrestler-
husband, and Fay Holderness as the wife.
James Parrott directed.
"Are Parents Pickles?" is a one-reel
comedy with Jobyna Ralston and Jimmie
Parrott. Jobyna is a girl who loves music.
Gilbert Pratt directed.
"The Champion Cowboy" is the title of
the seventh chapter of the spectacular
Patheserial "Wild West" staged on the 101
Ranch, with the Miller Brothers' Wild West
Show supporting the cast of screen players.
One of the features of this chapter is a rodeo
in which remarkable skill is shown in real
contests to determine who is the champion
cowboy of Oklahoma. Jack Mulhall is the
"champion cowboy" and Helen Ferguson is
the featured feminine lead. C. W. Patton is
the producer.
Pathe Review No. 45 shows a distinctive
Pathecolor series entitled "American Wild
Flowers," featuring "The Thistle" in this
issue. "Our Gang at Home" is the process-
camera subject which shows the Hal Roach
kiddies and their director Robert McGowan
in strange stunts photographed by Alvin V.
Knechtel. "Forest Food Supplies" completes
the reel.
"The Honor System" is the release of
"Aesop's Film Fables." "Topics of the Day"
and two issues of Pathe News complete the
schedule of Pathe for the week of Nov. 8.
Fox Comedy Players Signed
to Portray Various Roles
Among the latest comedy players to be
signed to play various roles by Fox Films
are :
Florence Gilbert, the "Van Bibber Girl,"
Carroll Nye, William Colvin and Maine
Geary will be seen in featured roles in Daniel
Keefe's latest Fox-O. Henry comedy, "Cupid
a la Carte." . Production will start immedi-
ately.
Kathryn Perry and Hallan Cooley as
"Helen and Warren" in the fifth of the new
Married Life Series with Grace Goodall,
Grace Darmond, Sidney Bracey and Micky
McBan in support have been chosen by
Director Tom Buckingham who will wield
the megaphone over this production. Director
Buckingham and Albert Ray will alternate
in the direction of the "Helen and Warren"
series, under the personal supervision of
Comedy Director General George E. Mar-
shall, at the William Fox West Coast
Studios.
"Life's Greatest Thrills"
Goes Over Big in Europe
"Life's Greatest Thrills," the amazing
motion picture of International Newsreel that
has created such a sensation throughout the
United States, is duplicating its spectacular
success in Europe.
Through arrangements made with the
Paris office of International Newsreel, a gala
presentation of "Life's Greatest Thrills" was
given by the Societe de Fetes Versaillaises
at Alhambra Hall, Versailles, on October 5
and 6, for the benefit of the French soldiers
in Morocco. "Life's Greatest Thrills" was
made the feature number on the program,
which included selections by Mile. Demougeot
and Mons. Henri Peyre of the Paris Opera,
Mons. De Buaz, famous violinist, and other
soloists.
Albert Ray Completes
Helen and Warren Film
"Hold Everybody" with Kathryn Perry and
Hallam Cooley again as "Helen and Warren"
has been completed at the Fox Film West
Coast Studios.
"Hold Everybody" is the fourth of the
comedy series taken from the famous Mabel
Herbert Urner, "Married Life of Helen and
Warren" stories to be directed by Albert
Ray.
Supporting Miss Perry and Mr. Cooley
in "Hold Everybody" were Grace Darmond,
Sidney Bracy and Frank Rice. Marshall is
supervising production.
Supports Johnny Arthur
Helen Foster, between Tuxedo Comedies
in which she is supporting Johnny Arthur,
is co-starring with Cliff Bowes in Cameo
Comedies und'-r the direction of Jess Robbins.
piiiiiniiiiiiiiiiHnniiiiiiiiiiiiiniinnniiiiiiiiiiiiniiiiiiim
I' I
g January, 1926 |
I Is I
I SHORT FEATURE |
I MONTH I
I Prepare for It |
I NOW I
niniiniiinniHiniiiiiiiiiiiiiiiiiiiiiiiin^
CHARLIE
CHAPLIN
I'n
"A Dog's Life
Released Nov, Z2
-^afhepicture
November 1, 1925
MOVING PICTURE WORLD
71
New Series by Urban
"Reelviews" and "Searchlights" to be
Released Through Red Seal
Edwin Miles Fadman, president of Red
Seal, signed a contract this week with I. M.
Bortman, president of Urban-Kineto, where-
by Red Seal will release two new series be-
ing prepared at the Urban-Kineto Studios
under the supervision of Max Fleischer.
"Reelviews" will be a film magazine of
current topics. Arrangements have been
completed so that Fleischer will have a man
in almost every part of the globe ready to
go out and take needed scenes. In addition,
Fleischer is kept informed by cable of just
what important events arc going on, so that
he has his finger on every important event
that has film interest.
"Searchlights" is the name given to a
series of one-reelers on popular science,
edited and titled by Fleischer in accordance
with the standard he himself set with the
"Einstein" and "Evolution" films.
All of the series will be made with the
assistance of experts, and Fleischer's con-
tract gives him scope to engage the best man
in his line, regardless of where he may be.
Through Dr. S. E. Witt, the New' York
physician who introduced the "Animasa"
treatment for high blood pressure and arter-
iosclerosis into this country, Fleischer has
already concluded negotiations with Dr. H.
H. Wirtz, the German scientist who dis-
covered "Animasa," to come to this country
and supervise a health film.
To Direct Standard Comedy
"Silm" Summerville, erstwhile star com-
edian and now one of the most popular
comedy directors, has been signed by Joe
Rock to film his next Standard production
which will go into production this week.
The elongated megaphone wielder has at
various times during recent years been as-
sociated with the directorial staff of Fcx,
Universal, Keatorf and other well known
comedies.
|iMmiiiiiiiaiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^
I Wins Riesenfeld Gold j
I Medal Award I
I g
i Two Red Seal Featurettes, the three- 1
1 reel version of "Evolution" and "Thru 1
g Three Reigns" finished in second and g
g third place in the Riesenfeld Gold g
g Medal Award for the most novel short 1
g subject of the year ending Sept. 1. s
M First place and the medal were won by M
1 "The Voice of the Nightingale," pro- g
g duced abroad by L. Starevitch and g
M released by Educational Films. 1
g Edwin Miles Fadman, president of g
g Red Seal, while quick to announce his g
1 congratulations to the winner of the g
1 award, was highly gratified at the g
m standing of his own films in the con- g
g test. The judges consisted of Harold g
g B. Franklin of Famous Players and g
1 Joseph L. Plunkett of the Strand, New g
1 York; Jack Partington of the Roths- g
g child houses, San Francisco; Frank L. g
g Newman of the Famous Players houses g
g in Los Angeles; Harry C. Arthur of g
g the M. P. Capital Corporation, and 1
B Fred Meyer of the Palace, Hamilton, g
I Ohio. I
Riiiiiiiiii.iiiiiiiiiiiiiiuiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^
|Hiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin
j Straight from the |
I Shoulder, Jr. |
I Edited by Van |
g Boys, the Comedy, the Serial, the g
= Magazine or News, Cartoon, Scenic or i
g special short subject might help some 1
g exhibitor to book in a life-saver — if 1
I you used it and found in it that kind |
g of a little picture with the big punch — 1
g don't forget to mention it when you i
1 send in your dependable tip blank. i
I VAN. I
illlllllllllllllllllii Illlllllll IIIIIIIIIIIIIUIIIIIIIIIIIIIII'JIIIIIIIIHI Illllllllllllllllllllllllllllllllllllllllllllllllllli
ASSORTED NUTS. (State RiRht Comedy).
.Star, Billy Praney. Here is one that will
make the hardboiled fan set up, get up on
their hind legs and howl - with glee. Two
reels. Tone and appeal, good. Sunday, yes.
Small town class town of 300. Admission lU-
25. Roy E. Cline, Osage Theatre (200 seats),
Osage, Oklahoma.
BAD BOY. (Pathe — Comedy). Star,
Charlie Chase. This is a real good comedy
and star is bound to please. Print new. Gooij
appeal. All classes in big city. Stephen G.
Brenner, Eagle Theatre, Baltimore, Maryland.
BOTTLE BABIES. (Patlie — Comedy). The
best Spat Family comedy we have had to date.
You would never die laughing at these,
though. This one got a few laughs, however.
Kenneth Thompson, M. W. A. Theatre, Han-
cock, Wisconsin.
D\\ DREAMS. Star, Buster Keaton. Just
a fair comedy. Has some humorous situa-
tions but dragged somewhat. Nelson &
Ottem. Rex Theatre, Osnabrock, North Da-
kota.
GOAT GETTERS. (Edncatlonal Juvenile
Comedy). If this one does not get the laughs
have them examined for the incurable blues.
This is a one hundred per cent laugh pro-
ducer. Two reels. Tone and appeal, good.
Sunday, yes. Small town class town of 300
Admission 10-25. Roy E. Cline, Osage Theatre
(200 seats), Osage, Oklahoma.
HELLO, HOLLYWOOD. (Educational-Com-
edy). Star, Lige Conley. The same old story —
another Mermaid Comedy! Lloyd Hamilton
did a bit in this in the studio stuff that
helped bring the laughs. Tone O. K. Good
appeal. Draw better class, town 4,600. C. A.
Anglemore, "Y" Theatre (410 seats), Nazareth,
Pennsylvania.
HIGH SOCIETY.. . (Pathe-Comedy). "Our
Gang." Another Riot and uproar from the
"Gang" which pleased. I run these after my
opposition and hear no complaints. Print
good. Sunday, yes. Special, yes. Great ap-
peal. All classes, in big city. Stephen G.
Brenner, £]agle Theatre," Baltimore, Maryland.
HIT THE HIGH SPOTS. (Pathe-Spnta
Comedy). Another Spats Family comedy.
There are pretty slow for anyone unless they
appreciate the Idea the director attempts to
put over. Kenneth W. Thompson, M. W. A.
Hall, Hancock, Wlsconson.
HOLLYWOOD KID. (Pathe — Comedy).
This is quite interesting in addition to being
funny, as Mack Sennett himself appears in It.
Kenneth Thompson, M. W. A. Theatre, Han-
cocic, Wisconsin.
HUNTERS HOLD. ( Pathe— Comedy). Our
first Spat Family comedy, and we would say
that they were made to appeal to a certain
type of audience only. A few laughs in it.
Kenneth Thompson, M. W. A. Theatre, Han-
cock, Wisconsin.
HOW THE ELEPHANT GOT HIS TRUNK
(F. II. O.-Cnrtoon). A pleasing cartoon pro-
giiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiiim^
I Don't Forget That
I . January, 1926, i
I Is I
I Short Feature |
I Month I
I Prepare Now |
liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiin
duced by Bray. Vou can buy these right and
they are nice "flll-ins." Print new. R. A.
Preuss. Arvada Theatre, Arvada, Colorado.
L1.\E'S BI SV. (.VrroH-roniedy). Star, Billy
West. Another very silly comedy. Star seems
to be camera shy, continually looking at the
director or cameraman. Print new. Poor ap-
peal. All classes in big city. Stephen G.
Brenner, Eagle Theatre, Baltimore, Maryland.
O-VR SPOOKY M<JHT. (Pathe-Comedy).
.\nothor good laugh maker. These Sennetts
are all good on the average. Kenneth W.
Thompson, M. W. A. Hall, Hancock, Wiscon-
sin.
ONE TERRIBLE DAY. (Pathe-Comedy).
Our first "Our Gang" comedy. These are well
produced and acted. Pretty clever stuff in
them and yet they do not seem to get the
laughs here. Kenneth W. Thompson, M. W. A.
Hall, Hancoi-k. Wisfonsin.
POWDER .WD SMOKE. (Pathe-Comedy).
Star, Blanche Mehaffy. A one-reel comedy
burlesque on westerns. Fairly good, with
.several laughs. Drawing farming class, town
110. Admission 10-25. M. B. Russell, Benton
Community Theatre (120 seats), Benton City.
Missouri.
PERILS OF THE WILD. (Universal —
Serial). Star, Bonomo. Am now on episode
eight. While this serial has broken no rec-
ords it has been fairly popular. The story is
nothing like the book 1 read. A large num-
ber of people have made this statement to me.
But at that it has a nice following of grown
folks as well as children. I would call it an
average serial. I have shown lots that were
better and lots that were worse. Tone, okay.
Sunday, okay. Fair appeal. M. W. Larmour,
National Theatre, Graham, Texas.
RAYMOND HOME TOWN MOVIES. (Ray-
mond & Son). These two men are now oper-
ating in Western Pennsylvania and Eastern
Ohio. They take local views (especially of
the school children) on Eastman miniature
film that is directly convertible to a positive.
This la projected through a Kodascope. Here
they took scenes that occupied about ten min-
utes in showing. Their proposition with me
was that they get sixty-five per cent, of gross
and reimburse me for half of my outlay for
rental of my regular program. This seems
like a wad to hand over to them, but doubt If
they could do it much cheaper. This should
be a pretty good proposition in almost any
town that Is too small to affor.d-a regular
local news reel, provided you give them your
weak nights. The drawing" attraction is
strong, especially if they can "shoot" all the
school pupils. The superintendent and fac-
ulty <>( the school hert- cooperated very will-
ingly. Rura,l arid village class thyfn OX ^00.
Admission 16-W. E, L,. Partridgf^^frrf Tlje-
atre (240 seats). Kinsman, Ohio. '
SKY PLUMBER. (Path^— Crffcfedy). Star,
.Arthur Stone. Stone is a new one with us.
He also has some new gags that brought
laughter, and then some. Get this one and
nail down your seats. Kenneth W. Thomp-
son, M. W. Theatre. Hancock. Wisconsin.
UP ON THE FARM. (Pox — (Jomedy).
Thrilling Fox comedy that made ora gasp.
Most of action took place on top (supposed to
be) of skyscraper. You can guess the rest.
It satisfied Town of l.Onn Admission 10-25.
15-35. H. H. Hedberg, Amuse-U Theatre,
Melville, Louisiana.
CHARLIE
CHAPLIN
/
in
A Dog's Life
Released Nov, 22
-kfhepicture
Selling the Picture to the Public
This Department Was Established September 23, 1911
Edited by Epes Winthrop Sargent
Hammer slough Qets Two Big Weeks For A City Helps Sell
Beauty Contest for Paramount Camera
ONE of the most profitable beauty con-
tests ever worked by a single house
recently was engineered by Charles
Hammerslough, of the Broadway Theatre,
Newburgh, N. Y. It gave him a week of
big business, following a ten-day newspaper
campaign, and then gave him a second good
week when he displayed the results of the
first week's work.
It was an inexpensive stunt, so far as
money is concerned, but it gave him some
of the best business the house ever en-
joyed.
The Lobby Display
Moreover, it was framed so that there was
no comeback. There was no promise of a
studio engagement, and he had the stamp
of Paramount back of his campaign, for the
basic idea was that Paramount, following
the Betty Bronson discovery, was looking
for new faces. Because of his connection,
he was able to get the services of a Para-
mount cameraman from the Long Island City
studio.
Tied the Newspaper
The first move was to tie the Newburgh
News to the announcement that in its search
for new faces Paramount was sending a
lighting outfit and a cameraman to New-
burgh to make tests.
The first and second prizes were visits to
the Paramount Studio, but with the news-
paper back of the scheme, it was easy to
get local merchants to contribute other
prizes. The first prize winner was given
a hat box, with toilet accessories, and there
•were shoes, hats, purses and other articles
for the runners up. All of these were on
display in the lobby of the Broadway for
a week in advance of the tests.
A committee of solid citizens was ap-
pointed to eliminate from the contest the
hopelessly unfit, but a sufficient number of
local girls were selected to ensure two or
three tests at each performance, and this,
even without the contest feature, was found
to interest the audiences.
A particularly good lobby appeal was a
question mark formed of circular photo-
graphs of Paramount's women stars, with
a blank for the period in which was a ques-
tion mark with "What Newburgh girl's
photo will fill this space?"
This was put into the lobby ten days in
advance, when the newspaper publicity first
broke.
A somewhat similar panel carried stills
showing the making of pictures, mostly un-
derlined pictures.
The tests brought out crowds that com-
pletely filled the house each evening, for the
draw was not solely from the friends of the
contestants. It was of general interest, and
the same people came in several times
through the week.
Girls Get the Tests
After the tests were made, a second week
was devoted to the screening of these films,
after which each girl received her test with
the compliments of the theatre. It was
the announcement of this fact which brought
out so large a list of applicants. Even those
who did not feel they could win at least felt
certain that they would receive something
worth while, and each time these tests are
shown to admiring friends the Broadway gets
good advertising.
Ten Commandments
city officials in London, Ont., materially
aided the campaign on The Ten Command-
ments at the Capitol Theatre.
Tom Logan got permission to stencil the
sidewalks and post the traffic tower while
a large banner faced the entrance to the
Fair Grounds, where most everyone in that
section of the country saw it.
The Chief of Police sponsored the ten
cfnimandnients for traffic regulation, making
it the ten commandments of public safety
for fair week, and these were widely thrown
out. The copy was taken from the elabor-
ate press book on this feature.
This was built up by a newspaper prize
contest for the best ten commandments on
any subject and the entrants covered a wide
variety of subjects, all of which interested
the newspaper reader.
With heavy lithographic billing and an en-
larged newspaper campaign covering three
weeks' advance, the picture was put over
nicely against the opposition of the fair,
or more correctly, the advertising got busi-
ness from the attendants at the fair, which
then helped rather than hurt.
More Bottles
Eddie Collins used the herald in a bottle
idea for The Ten Commandments at the
Queen theatre, Galveston, Texas.
One thousand vians were thrown from
boats on the incoming tide to be captured
by bathers at the local beach. It's a good
stunt unless you get your feet cut on the
broken bottles.
A LOBBY DISPLAY OF THE BEAUTY CONTEST PRIZES
Charles Hammerslough, of the Broadway Theatre, Newburgh, got a week of big busi-
ness out of a beauty test and another big week when he ran the screen tests made the
first week, working the stunt ir. conjunction with the Paramount Theatres Department.
November 7. 1925 M O V I N G P I C T U R E W O R L D 73
Signal Flags, Plus Hustle, Win for Midshipman
Sells Midshipman
With Signal Flags
About the meanest house to sell from is
one in a town so close to a large city that
the city paper comes to more homes than
does the local issue. The management can-
not afford the heavy cost of the city papers,
and the local does them little good.
That was what H. W. Sherburne, of the
U. C. Theatre, Berkeley, Calif., faced when
he had to sell The Midshipman practically
in competition with Loew's Warfield Theatre,
San Francisco.
Production Hints from Edward L. Hyman
Managing Director, Mark Strand Theatre, Brooklyn
A Metro-Goldwyn Release
THE FRONT DISPLAY
He figured that outdoor work would be
his best bet, and he arranged a display for
the house front with a cutout, naval signal
flags and a three-foot letter banner. It
looked like a lot of money, but the cost was
under $20.
Then he piled a better bet on top of that.
He got a banner across Telegraph Avenue,
just in front of the most-used entrance to
the University of California, which is said
SEVEN musical incidents and two film
subjects made up the program of which
"The Dark Angel" was the feature
photoplay. The running time of the com-
plete show was 1 hour and S3 minutes, of
which time "The Dark Angel took 1 hour
and 10 minutes. The
Mark Strand Topical
Review ran its ac-
customed 8 minutes and
the musical numbers,
including "Richard
Wagn-er" film in the
Famous Music Masters
series, required 35 min-
utes.
The Wagner was
scored with the mas-
ter's best known compositions, played by
the orchestra of thirty-five pieces. The
lights were as follows : steel blue Mestrum
flood on the orchestra from the dome; blue
foots and borders on large stage ; lavender
and amber spots crossing the ceiling, and
magneta spots on the mirror mosaic vases
in the windows at either side of the stage.
This subject ran 11 minutes.
Jean Bennett, soprano, sang on the apron
of the large stage "Pace Pace" from "La
Forza del Destino," and Harry Breuer, xylo-
phone virtuoso of the ,Qi;chqstra, played a
medley of popular songs from his accus-
tomed place in the orchestra. The selections
were "I'm Tired of Everything But You,"
"Pal of My Cradle Days" and "I Miss My
Swiss."
to have the largest registration of any
University in the country. About 10,000 stu-
dents daily pass through this gate twice, and
they faced this banner for a week.
Backed by newspaper and litho campaigns,
the picture played to the best four-day busi-
ness the house ever had.
In a full stage setting representing a little
darky cabin as the sun went down, Carlton
Gerard, basso, sang "Coin' Home" from the
Largo of the New World Symphony by
Dvorak. Working up to this solo was a
medley played by the orchestra and danced
by four members of the ballet corps. These
girls were dressed as piccaninnise. The selec-
tions were a medley with "Carry Me Back
to Old Virginny," "Old Folks at Home" and
"Swanee River." At the finish of the dance
the basso, costumed as an old Negro, came
on carrying a sack of cotton on his back.
The set was lighted from the sides by open
box lamps of steel blue. This brought out
the characters in a semi-silhouette manner,
giving the impression of dusk. Four min-
utes.
After the Topical Review came Lilly Ko-
vacs, guest pianist of the orchestra, who
played Gounod's "Faust Waltzes."
Redferne HoUinshead, lyric tenor, on the
apron of the orchestra stage sang "That
Wonderful Mother of Mine" (Ball) and
"Macushla" (Rowe). There was an amber
spot on the singer from the dome while
other lighting remained as in the previou.s
number.
The final presentation preceding the fea-
ture was a "Slavic Dance" by the Mark
Strand augmented ballet corps. The music
used was Brahms' "Hungarian Dance No.
5." The set represented a gypsy camp, with
a landscape back-drop on which was painted
a gypsy wagon and tents. Four minutes.
A Mctro-Goldwyn Release „ ^ , .r- -t-uat rrn INT<;
A MIDSHIPMAN BANNER IN BERKELEY, CALIF., THAT COUNTS
anown s helped to a new record.
Makes Improvement
on Post Card Idea
On several long runs in New York patrons
have been given cards to be addressed and
mailed to friends expressing approval <il
the picture. The idea, if we remember righ;
ly, was first used for Over the Hill. The ad-
dressed cards were mailed by the manage-
ment.
The same idea has been worked recently
by the Franklin theatre, San Francisco. The
card was straight black and white, alon^
the general lines of a newspaper displa.\
ad, but the front bore the script message :
"Be sure and see The Iron Horse at tlio
Franklin theatre. I think it's great. Well
worth your while." There was plenty ot
room for the signature. In the box for the
stamp was the statement that the manage-
ment would supply the postage on address
cards.
This was the old style. The Franklin
added a new touch in the shape of a de-
tachable coupon on one end which read:"
"If you enjoy The Iron Horse, the Frank-
lin management will appreciate your sign-
ing and addressing this card to a friend.
Either hand to an attendant or deposit it Iti
the box in the foyer. We will stamp and
mail." It was signed by the manager, J. M.
McClure.
74 MOVING PICTURE WORLD November 7. 1925
Hook Your Betty Bronsons to Bluebird Aprons
Shadow Panel Makes
Nice Lobby Display
Several managers have worked shadow
panels in their lobby displays to bring in
some sinister figure, but here is a straight
display which C. B. Stiff planned for the
Imperial Theatre, Columbia, S. C, on Kiss
Me Again.
A -Warner Bros. Release
SHADOWY SHAPES
The lower picture is a straight photograph,
but the heads of the man and woman in the
upper section are cutouts mounted behind
gauze, each with a flasher. These were so
timed that first one and then the other head
would flash, then both together, and repeat.
It built a nice extra business for a very
small investment.
Still Scores
The nanie-in-the-classified-ads stunt was
worked by the Lyric Theatre, Lima, Ohio,
to the same old results when it played East
Lynne. The newspaper told all about the
time-honored play, free for nothing, and it
cost the theatre half a dozen passes a day —
singles, at that.
Shot Pretty Qirls
for Pretty Ladies
Raymond Jones, publicity man for the
Melba Theatre, Dallas, Texas, adapted the
street photograph stunt to advertise Pretty
Ladies.
He put a cameraman on the street to shoot
all the pretty girls he saw. The prettiest of
each day's catch was printed in the Journal
and the owner of the face received $5 and
four tickets on calling at the newspaper
office.
The stunt was worked for nine days, and
had the entire town talking about the idea
and the play. This was started here in New
York some years ago and has been working
nicely ever since.
Only the prettiest girls really are photo-
graphed, but the shrewd cameraman will
take plenty of blank shots to interest as
many as possible in the contest.
Paged the Stars
When the Temple theatre, Toledo, played
Secrets of the Night, Andy Sharrick, Univer-
salist, dropped in to see if he could help. He
devised a float to trail the Eagles parade, held
during a convention.
A pretty girl rode on a truck containing a
black box. She threw out cards with the state-
ment that the secrets of the night were con-
tained in the box with "Ask the Eagles ; they
know."
Waiting for the train, the station was
crowded with people waiting to see the dele-
gations arrive. Chartering two red caps for
half a dollar apiece, he had them page Vir-
ginia Valli, Laura La Plante and Reginald
Denny. The crowd got the idea the film stars
must be in the crowd and the Eagles were for-
gotten for the time being.
OltATION
Bluebird Apron'
Co»U' hi
Bhid^Apronl
Qmtp in
See
"^Vbt So Long Ago.
A Paramount Release
TIEUP CARDS ON BETTY BRONSON APRONS ON TWO PLAYS
The Golden Princess and Not So Long Ago are advertised through a hook to the
Betty Bronson aprons. It's the same apron, but presumably a new card will issue for
each title as released. Just one of the many hook-ups Claud Saunders has planted.
November 7, 1925
MOVING PICTURE WORLD
77
Texas Trail Drivers Revive the Pony Express
Texas Pioneers to
Aid Pony Express
The Old Trail Drivtrs' Association, of
Texas, which nobly came to the aid of
North of 36 last season, is arranging a re-
union at which a drive will be started for
funds with which to erect a monument to
the old trail drivers.
One of the exploitation stunts will be
a revival of the pony express, one rider
going from Galveston to Houston and San
Antonio while a second will make the run
from Dallas, via Fort Worth, Waco and
Austin to San Antonio.
Motion pictures will be made along the
routes and shown at the convention, later
being turned over to the Ladies' Auxiliary to
be used in the drive.
Paramount's The Pony Express has been
tied into the stunt, with Paramount doing
the local filming, and the picture is riding
publicity in the seven large newspapers of
the state as well as in a string of nearly
5,000 smaller papers served by the Western
Newspaper Union.
This stunt will help put the picture over
all through the Southwest with a single in-
tensive drive, for the interest in the Asso-
ciation is more than State-wide.
Curtis Dunham, Paramounteer, and John
J. Friedl, of the Palace Theatre, Dallas, put
the deal over; one of the biggest hooks
Claude Saunders' hustlers have made.
For Classified Ads
Varying the telephone number or name in
the classified ads stunt,. John J. Friedl, of
the Palace Theatre, Dallas, Texas, put over
a new one with the help of Raymond B.
Jones, his publicity accumulator.
The name of Sally was sunk in a large
number of classified ads. You had to ring
these and bring the sheet to the newspaper
oflice. The contestants ringing the largest
number of names received ticket prizes.
This sounds simple enough, but with a
large number of advertisements it was not
as easy as it looked and few caught them
all.
A Par aw OH nt Release
AN EXCEPTIONALLY GOOD HANDLING OF THE MANICURE GIRL
It's the same old stunt of a lobby manicure girl on The Manicure Girl, but William S.
Wilder, of the Nova Theatre, Norfolk, Va., made a real "production" in one comer of
his lobby. The card and advertisement paid the cost of the girl.
Rode Rex
When he played Black Cyclone, Charles R.
Hammerslough, of the Broadway Theatre, New-
burgh, N, Y., put out a spirited, blajck - horse,
ridden by a skilled horseman. The effect was
so good that many believed the horse to be
Rex himself.
He backed this with a distribution of 3,000
of the booklet heralds from the Pathe Ex-
chaiige.
Taking advantage of the publicity the
News-Scimetar was giving a local exponent
of the Charleston, George E. Brown, of
Loew's Palace Theatre, Memphis, put her in
his bill with The Coast of Folly and got his
September opening over to better receipts
than the season warranted.
Ties Shoe Brands to
Paramount Play
Leon J. Bamberger, of Claude Saunders'
exploitation department of Paramount, has
effected a tie-up with two shoe concerns on
The Trouble With Wives.
You may recall that this very bright little
comedy deals with a shoe manufacturer, his
wife, his pretty designer and a blundering
friend, hence the shoe hook-up.
The F. Mayer Boot and Shoe Company, of
Milwaukee, is suggesting that "The Trouble
With Wives is improper footwear," and is
supplying its dealers with window cards in
red and black, with the cut of a shoe and
ankle. It is also supplying a two-column
ad mat and will give one pair of Martha
Washington shoes for a prize for any contest
a theatre may originate.
The Thomas G. Plant Company, of Bos-
ton, making the Queen Quality and Dorothy
Dodd shoes, is less liberal with prize shoes,
but is sending out a pair of handsome cards,
each with a scene from the play.
All you have to do is to ask your local
dealer about the idea when you have the
picture coming.
A Fox Release
HERE'S ANOTHER ORIGINAL IRON HORSE ON PARADE
The C P Huntington, the Southern Pacific's old timer, was mounted on a float and
Daraded as a feature of the Diamond Jubilee of San Francisco. It was drawn by a
Lam of forty horses. Note the numeral under the headlight. The picture was at the
St. Francis in its third week.
A Don Q Whip
For the New York run of Don Q, a me-
chanical sign with a whip lash was the mar-
quise attractor. Charles H. Amos, of the
Carolina Theatre, Greenville, S. C, got much
the same effect with less cost.
He mounted a cutout from the 24-sheet on
the top of the house, using the figure of Don
Q and the whip. The lash of the latter was
cut out and replaced with translucent mate-
rial and backed by flashers, with the result
that at night the lash seemed to be flicker-
ing through the air. A spot was used to
illuminate the rest of the figure.
MOVING PICTURE WORLD
Xovenil)er 7. 1925
Dominating a Page With Very Little Cost
Dominates a Page
With Small Space
It's not so much the space you take as
the relation of this space to others and the
use you make of it. A. S. Rittenberg, of
the Fulton Theatre, Jersey City, sends in
several clippings which show how he hogs
the local theatrical pages with small space
investments, though these are larger than
BUILD STAMUM
' \ v..
VkKLCOME
H0>1E
A Metro-Goldwyn Release
DOMINATES THE PAGE
the others, though not much larger than for
the State, just above, which looks smaller
because it is so filled with type. This is a
90x2 or a drop of a little more than six
inches, but by using ample margin on a
one-column cut from the press book on this
Cosmopolitan production, he makes Zander
the Great stand out above everything else
on the page. A two column cut would have
spoiled this result, for the effect is gained
almost wholly through the white space and
an absence of the usual type filler. This is
not an accident of chance, for the same effect
is gained weekly. It's fatal to feel that you
simply must use a two column cut in a
two column space. Often the single column
will do much better, just as a two or three
may work better than a four in a four-
column width. Don't feel you must use type
to hold a cut in position. They have quoins
and furniture to wedge in with.
A Chariot Chase
Most of the lobby work at the Modjeska
Theatre, Augusta, Ga., is done in a banner-
style shadow box above the entrance. For
The Ten Commandments Frank J. Miller
cut five chariots from the lithographs and
placed them so they have the impression of
a whole flock of Egyptian jitn-;ys racing
across the scene.
AH Type Appeal
For East Lynne
Because it had Fox's East Lynne for its
world premiere, Keith's Palace Theatre,
Cleveland, worked extra hard on the pic-
ture, employing among other ideas a number
of reader ads to pave the way for the regu-
lar campaign. This is a two sevens, ap-
parently one of a series of three. Twenty-
five years ago hardly a town was too small
PRESTIGE
Builds gigantic enterprise and is the foundation of all
honest industry;: And it abo makes great dramatic sue
cesses.
EAST LYNNE
Ha^ more prcslige than an}^ pla\f ever presented anyjTvhcrc
in America. Since f86f it has been America's one. ^reat
outstanding love story. It has been played by nearly
every great group of players, in practically every city and
totfn throughout the tt-Zfo/c United States.
IN ALL THOSE TOWNS. IT IS LOVED AND
ADORED AS AMERICA' SOWN CHEAT PLAY
It is filing that America's finest playhouse be chosen for
ihc Tvorld premiere of the marvelous Fox film version of
this rare dramatic treat.
PALACF
X B. F. KEITH THEATRE
WITH REITH ALBEE VAUDEVILLE!
A Fox Release
SELLING EAST LYNNE
to escape at least two Uncle Tom's Cabin
shows and one East Lynne. It was in the
repertoire of every "rep" show, was tented
through the smaller towns and was a favor-
ite even in the city theatres supporting
stock companies. Generally you could count
on at least one Ten Nights in a Barroom,
too. Today the old favorite seems to need
a little explanation to the rising generation,
and this has been done very nicely by the
Cleveland management. This is a good
line for city and even town theatres to fol-
low, though we believe that East Lynne
is current still in the remoter sections.
Camera Contest
To put over California Straight Ahead,
which naturally appeals particularly to Cali-
fornians, the National Theatre, Stockton, sold
the Evening Record on a contest for the
best amateur photographs of the beauties of
the city and state.
It gave an extra boost to the business,
though this Denny picture is a self-seller
in California.
Coast of Folly Has
Qood Cut Material
One of the most effective cuts offered on
any Swanson picture in a long time is the
cut of Gloria in a beach hat which the
Columbia Theatre, Washington, D. C., used
in abbreviated form in its two sixes on this
production. This is the essential portion of
the cut, and the oddity of its shape helps to
get attention for it. A squared cut would
take up much more room and not give as
good an effect. The lower line cut seems
to be a reduction of a larger four column
cut, but it works as well in the narrower
space. The selling talk in the upper jart
of the space is well done, but it offers lb*
A Paramount Release
TWO GOOD CUTS
star "in a remarkable dual role," which is
a hackneyed line. To tell what that dual
role is and how well it is played would sell
many more tickets than the reference to
Sans Gene. It would mean more to the
patron and create a greater desire to see
the star.
Qave It the Air
One of the best sellers in the campaign
of the Terminal Theatre, Newark, N. J., on
the Fox release. As No Man Has Loved,
was the broadcasting of excerpts from Ed-
ward Everett Hale's story on which the
production is based, with a sketch of the
intervening, incidents. It coaxed them away
from their loud speakers to see the rest
of it.
Another valuable hook-up was a special
showing to the Sons of the American Revo-
lution as well as the oflicers of the 'American
Legion. Officers of both bodies urged the
full membership to attend.
Valuable use was made of an enthusiastic
letter from a local minister, who also gave
pulpit mention to the picture.
With several good book tie-ups, the pic-
ture was sent over to real business.
Adds a Signature
For Complete Ad
Don Nichols, of Durham, N. C, sends
along this three sevens on Are Parents
People, in which the foundation is a plan
November 7, 1925 MOVING PICTURE WORLD 79
Combination Gut Illustrates a Double Feature
book cut. Mr. Nichols seems merely to
have added the house signature, date and
underling. Perhaps there may seem to be
no meiit in this, but we have as much re-
Comint W«d.Thu— Ni
Jack Pickford
A Paramount Release
FEW ADDITIONS
spect for a man who knows when to let
well enough alone as for that other who
makes a completely new layout by cutting
and piecing. Each man has done what is
necessary. To do more often is to defeat
the desired end. This is an adequate ad-
vertisement. To have added more would
have been foolish, so he let it stand and got
a nice display for the Paris Theatre.
Qets One Cut to
Serve Two Titles
Gettiiig one cut to serve two titles is
something new, but it was worked by
Loew's Theatre, Newark, when they
Patht and Associated Exhibitors Releases
A DOUBLE DUTY CUT
playe.d Black Cyclone with Now or Never
for the double feature, without which it
seems to be impossible to sell tickets to the
frugal Newarkers. As the cut shows, the
train on which much of the action of the
Lloyd comedy happens is shown running
into a tunnel in the mountain atop of which
Rex makes his home. This makes a very
effective display and gives an equal appeal
for both pictures. Generally Newark thea-
tres play up one feature and slide on the
other, but it seems to have been felt that
even in reissue Lloyd was worth strong
mention.
A Breezy Cut is
Excellent Seller
There are two good sales points in this
display from the New Theatre, Baltimore.
The better of the two is the smartly drawn
cut, which pulls the eye over to the space
and has the prospect half sold before he even
LAUGHABLE- LIKABLE
ENJOYABLE DENNY AT HIS BEST
maid
NNY lUSbm
Yen nie
Town"
^■—■^ from ClmetyDtcW Fopular Flay
HENNY ha*,Dever faicn mope
(oTOusly atnv* In bringine
bubbline, rolliclinK, ptppnj
Uushler than In this xaf> trrc-
aponaible comedy. Th« ditight-
fuUy daring aiiiwiion's, the^fool-
hirdj atUmpI to show four J«af-
C IS women the rown, will send
you off into fiearly peals of
laughler. Don'l, don't, dun *I tnlaa
tills filgfi-powered iMj^htng hit I
"Cloudy Romanc*"
ROME AND DUNN
■■"■"vANlflES''
New Theater (^r^bestja
.(St. Of
A Universal Release
SELLS AT SIGHT
starts to read. The other is the talk over
to the right. This matches the cut for live-
liness and will make the average man feel
that there will be a hole in his life if he does
not see I'll Show You the Town. This is
backed up with a smaller cut and the an-
nouncement of an added act, but the cut will
do most of the selling and the chat will com-
plete the few uncertain sales.
Vanishing American
Charlotte Knockout
With a 2,000 standout on the closing night,
the Imperial theatre, Charlotte, N. C, wound
up the biggest week it ever had, and this
in spite of the fact that there was a Made
in Carolina exposition to supply a strong
counter pull.
Perhaps it might better be written "be-
cause of," for the exposition officials got
solidly back of the film in return for the
work of Paramounteer W. J. Wall, who
handled the exposition advertising on the
argument that it would make a goodwill
stunt.
The Committee appreciated Wall's intel-
ligent aid, and the Secretary of the Cham-
ber of Commerce, who toured that section
of the state for the exposition, had a good
word for the Vanishing American, and
whooped up the fact that this was the world
premier and that Charlotte would see the
picture some weeks in advance of the of-
ficial New York opening.
One of the cooperative stunts was a movie
ball at which Lois Wilson and her sister
acted as judges. Miss Wilson also made
a personal appearance at the theatre the
final night, which partly accounts for the
excessive standout that evening, though the
picture had been pulling big all through the
week.
A bannered trolley was used for three
days in advance and during the week, and
the Saturday before the opening the High
School Band gave a traveling concert on the
trolley, the only cost being a pair of seats
to each player.
The exposition shared the cost of 40,000
rotos used as an insert in a Sunday paper,
and helped to a 40 foot banner across the
Big Corner. The film was insured for
$100,000 and much use was made of this
policy.
A notable feature of the engagement was
the number of patrons who came two or
three times.
Full Publicity
for Lost World
George J. Schade, of Sandusky, played The
Lost World to capacity. He deserves to,
for he started in to promote this title last
winter, after he had seen the Rothacker
film. He arranged to be interviewed by the
papers, and gave a different story to each,
but always working in the suggestion that
The Lost World was the Barnum and
Bailey of the pictures.
To keep things going he worked a stunt
we do not recall having seen used before.
He had noticed an occasional society item
that someone had visited another town and
had seen this or that picture, among other
things.
When the picture came to Cleveland, he
gave a friend a pair of tickets to the show,
and ran an item in the society column. He
did this again when the show came to De-
troit and repeated on the Toledo engage-
ment. Each time other social lights went to
see the film, just to be in the swim.
As a result, interest was kept alive. People
talked about the picture, and kept on talk-
ing. They knew it was coming to the Schade,
and they were willing to wait, but they
waited with some impatience.
Then just before the opening, one of the
newspapers was tied in to an identification
contest on the correct naming of the various
prehistoric beasts. There were stills at the
theatre correctly labeled, and so the stunt
was not too difficult.
When the picture did come he played it
at regular prices.
Quick Reference Picture Chart
To Help You With Your Bookings
Handy, Compact Information Showing Title, Star, Type of Story, Date of Moving
Picture World Review and Footage on Current Films
ARROW
Kiad o< Picture
Kind of Pictnre
Keview. Feci
ReTie'
Primrose Path (Clara Bow) Melodrama Oct.
Tessie (May McAvoy) Comedy Oct.
Wandering Fires (all-star) Drama Oct.
CHiildren of the Whirland (all-star) Crook melodrama Oct.
Untamed Woman (Leah Baird) Society drama Oct.
Substitute Wife (Novak) Domestic drama Oct.
ASSOCIATED EXHIBITORS
Never Say Die (MacLean) Comedy M thrilli Sep.
Eaat o< Broadway (O. Moore) Police drama ....m.Nov.
Price oi a Party (H. Ford) Modem drams ..Oct.
Barriers Burned Away ...Spectacle Dec.
Ill LoTC Everythiog? Sex melo Nov.
Battling Bunyan (Barry) Comedy-dr Dec.
Greatest Love of All (Beban) Drama Jan.
Bad Company (Tearle) Society drama Jan.
Introduce Me (Douglas MacLean) Comedy thrilla Mar.
Sky Raider (Logan) Drama
Back to Liie (Patsy Ruth Miller) Drama Feb.
Manhattan Madness (Dempsey-Taylor)... Action melodrama Aug.
Under the Rouge (Percy-T. Moore) Crook drama Aug.
His Buddy's Wife (Glenn Hunter) Sentiment drama Aug.
Headlines (Alice Joyce) Sacrifice drama Aug.
Fifty-Fifty (Hampton-L. Barrymore) Drama Aug.
Keep Smiling (Monty Banks) 0>medy Aug.
Camille of Barbary Coast (O. Moore-Busch) Drama Aug.
Never Weaken (Harold Lloyd) Reissued comedy Aug.
w Feet
1925
3.. 6.840
10.. 6,800
17.. 6,300
17.. 6,500
24.. 6,300
31.. 6,580
1924
13.. 5,803
22.. 57S5
18.. 5,315
27.. 6,236
IS.. 6.000
27 4,718
1925
17.. 6,486
24.. 5,551
a.. 6,710
6,638
28.. 5.6ZM
1.. 5,580
1.. 6,055
1.. 5,226
1.. 5,600
1.. 5,531
1.. 5,400
1.. 5,308
1.. 3.000
CHADWICK PICTURES CORP.
1924
I Am the Man (L. Barrymore) lL>om. melo. Nov. 1..
Flattery (Bowers) Political dr Nov. «
1925
Tomboy (Devore-Rawlinsoa) Melodramatic com Tan. i..
Midnight Girl (Lila Lee) Drama Mai
7.«np
6.001
6.00(1
6,300
6.300
6.200
5,900
Wizard of Oz (Larry Semon) .Slapstick com Apr. 25 .
Man of Iron (L. Barrymore) Drama July 4..
American Pluck (G. Walsh) Action melodrama July 11..
Unchistened Woman (Theda Bara) Domestic drama
Some Pun'kins ((Thas. Ray) Rural com.-dr
Prince ot Broadway (G. Walsh) Action romance
The Bells (L. Barrymore) Drama
Perfect Gown (Larry Semon) Typical comedy
Bine Blond (G Wslsh) Action romance
Paint and Powder (E. Hammerstein) Staee life drama Oct. 17.. 7,000
EDUCATIONAL FILM CORP.
Judge's Crossword Puzzle* Novelty
Merrymakers (Cliff Bowes) Cameo comedy .
Rarin' Romeo (Walter Hiers) CnmedT
Red Pepper (St. John) White-Mermaid .
Inside Out (Bowes) (....Cameo comedy .
Movie Morsels Howe Magazine
Mellow Quartette Hurd cartoon ...
Why Hesitate? (Burns^ Comedy
Mar.
Mar.
Mar.
Apr
Apr.
Apt.
Apr.
April
1925
21.. 1.000
•t . 1.000
28.. 2.000
2.000
I.OOi
1,000
i.nfX)
2.000
In the Spider's Grip Novelty April
Ship Shape (Bowes) Comedy Apr.
IroD Mule (St. John) Tuxedo com. Ape.
Don't Pinch (Bobby Veraoa) Oroedy Apr.
Dome Doctor (i-arry Semon) Ck>medy Apr.
Village School Hodge-Podge May
Wide Awake (Lige Conley) .....Mermaid comedy May
King Cotton Hamilton comedy May
Dragon Alley Juvenile comedy May
itnck Bottom (Bowes) Cameo comedy May
Tender Feet (Hiers) Hiers comedy May
I'ares Please (St. John) Mermaid com May
Only a Country Lass Novelty May
Wild Waves Cameo comedy May
Balto's Race to Nome Special May
Curses (St. John) CS>medy May
Hello Goodbye (Conley) Mermaid comedy May
Two Poor Fish Hurd cartoon May
Earth's Other Half Hodge-Podge June
Fun's Fun (Bowes) C»meo comedy June
(Tlodhopper (Larry Semon) Comedy Jime
Air Tight (Vemoo) Oristie comedy June
(5<nng Great Mermaid comedy June
Wake Up (Bowes) Cameo comedy June
Baby Blues Juvenile comedy June
Prop's Dash for Cash Hurd cartoon June
Call a Cop Christie comedy June
Oh, Bridget (Walter Hiers) Hiers comedy June
Mexican Melody Hodge-Podge June
Never Fear (Bowes- Vance) Comedy July
Lewis-Mann Bout Magazine July
Bobby Bumps 4 0> Hurd cartoon July
Below Zero (Lige Conley) Mermand comedy July
Permit Me (Bowes) Comedy July
Waiting (Hamilton) Hamilton comedy July
Hot and Heavy (Eddie Nelson) Mermaid comedy July
Travel Treasures ..Hodire Podge July
Beware Comedy Aug.
Look Out (^omedy Aug.
Tourist • Tujcedo comedy Aug.
Pictorial Proverbs Hodge Podge Aug.
Be Careful (Adams) Christie comedy Aug.
Pleasure Bound (Conley) J. White prod Ang.
Watch Out (Vernon) (Thristie comedy Aiir.
Felix the Cat Trifles With Time Sullivan cartoon 5^p.
Soup to Nuts (Neal Bums) Comedy Sep.
Prop« and The Spirits Pen and Ink Vaud Sfp.
Off His Beat (Hiers) Comedy Sep.
Wild Beasts of Borneo Animal special Sep.
Busts into Business Sullivan cartoon .Sep
Fair W.nrninff (St Tohn> Camedy S^p
The Movies (Lloyd Hamilton) Comedy ..Sep.
Felix the Cat Trips Thru Toylanl Cartoon Oct.
In Deep (Bowes) Comedy Oct.
A Misfit SaiW (Bfly Dooley) Comedy Oct.
Doff Daze (C!lifr Bowes) : Cameo comedy Ort.
Felix Cat on the Farm Sullivan cartoon Oct.
Who Which ? Cameo comedy Oct
The Storv Teller Hodpe. Podge Ort.
^'aid in Motvcco (Lupino Lane) Comedy Oct.
.Scrambled Eeps Cameo comedy Oct.
Snnt I.ieht (I.iffe Conley) T. White comedy Oct.
BaHv Be OnoH Tnvenile comedy Oct.
A Goofy Goh (Dooley) Omedy Oct.
.S'innery Feet (Vernon) Comedy Oct.
Felix the Cat on the Tob Sn'lfvan cartoon Oct.
Knicknacks of Knowledge Hodge-Podge Oct.
. 1,000
. 1,000
. 2,000
. 2,000
. XOOO
. 1,000
. 2.000
.' 2,000
. 1,000
. 2,000
. 2,000
. i,oao
. 1,000
. 2jm
. 2,000
. 2.000
. 1.000
. 2,000
. 1,000
. 2.000
. 2.000
. 2,000
. 1,000
. 2.000
. 1,000
. 2.000
. XOOO
. 1,000
. 1,000
. 2.000
, 1,000
. 2.00D
. 1,000
. 2.000
. 2,000
. 1.000
. 2,000
. 1.000
. 2.000
. 1,000
. XOOO
. 1,000
. 2.nno
. i.noo
. 2.000
. 1.000
. i.m
. 2.000
1,000
2.nnn
. 2.000
. i.roo
. I.cjO
. 2.000
. 1.000
, i.nno
, 1.000
1 nrv)
. 2.noo
. i.ono
. 2.nno
. 2.no(>
. 2.000
, 2.000
1.000
1.00O'
|lllllllllillllllliuillllllll iiiiiiiiiiiii iiiiiiiiiiiiiii I iiiiii iiiiliiiniiiiiiii niiiii iiiiiiiii iiiiiiiii I I mill niiiiiiiini iiiiiiiiiiiiiiiiiiiiiiiiiviiin iiiiiiiiiiiiiiiiiiini iiiiiiiniiiiiiiiiiin iiiiiiiiiiiiiiiiiniiiiiiiiiiiiniii iiiiiiiiiiiiiiihiiiiiiin iiiin iiiiiiiiiikiiiiiiiiiiiiiiiihiiiiiiiiiiiii iiiiiiiiiiiiiiini^
I SJ[^(yi^'^^<yUAy Zli/n£/ important— FUm Executives! |
Many exhibitors tell us that MoTln^ Picture World Guide to
Releases Is the most accnrate aTallable to them. We luiow It Is
the most complete, in that It Is the only chart containing nnmes
of stars, type ot picture, and all necessary infonni^llon te the
exhibitor.
We ivant it to be absolutely accnrate — MoTlnir PItcure World
- recognises the importance of accurate footage information, etc
If you notice nn error In FEATURE footage, or any other
major error, we will pay yon $1 for the effort on your part of
writing us a letter telling us the correct facts.
In many territories local censorship cuts after the footage to
a minor extent. Don't write to tell as of these unimportant
▼arlatlons. But In any case where yon feel that our figures will
work a real hardship on the exhibitor following them — shoot us
the word and we will shoot the dollar for your trouble.
Moving Picture World is willing to back up Its complete
confldence In the accuracy of Its chart with its money.
We can't do more. No one else does as much. We thank you.
This Quick Reference Picture Clinrt Ih your servant In an effort
of Moving!; Picture World to give ElxMbltors ALL THE FACTS
iibout the pictiireM they are going to run.
Yoii can do ii hoa|i to mnke this senlcc more conipletel
Jazz ii|i the fellow who tnkex cnre of this sort of Information
in your or^iiiiizntiun!
Sny to hint — or to her If that's the way It stands — ".Send Moving
Picture World's ai'ICK REFERKNCE PICTI RE CHART all the
dope — ALL, THE DOPE, understand!— on the pictures." Emphasise
this by adding, >'Bc sure to notify them of change in title*, of
change in footage on pictures, Send the style of story and the
.star. AND BE SIRE YOU SEND IT!"
Do this, n-on't you? It will help us help you help exhlbitors;
IIIIIIIIIIIIIIIIIIIIIIIIIIUillllVII<lllllllllllllllllllllllllllllllllllllllllll lllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll I INIIIIIIIf Illlllllllllllllllllllllllllllllllllllllllllll Ulllllllll iillllllllllllllllllllllllllllllllllllllllll llllllllllm!IIIIIIIIIIIIIIIVllllllllll:llllHIHIIIIIIIIIIIII|lllllll1IIIIIHIIIIII»IIIIIIUIIIIIIIIU^
November 7, 1925
MOVING I'lCTURE iV O R L D
81
FILM BOOKING OFFICES OF AMERICA
Kind ol ficture Keview. Feci
1924
GoinK of Cummins Go-Getter» Dec. 13..
Laughing at Danger (R. Talmadge) .... Thrill drama ...rcc. 20..
Air Hawk (Al Wilson) Airplane dr Dec. 20..
Who's Hooligan? Go-getters Dec 20..
Heebie Jeebies (Aubrey) Comedy Dec. 27
1925
Silk Stocking Sal (Brent) Underworld dr Jan. 3..
West of Hot Dog (Stan Laurel) Onnedy , Jan. 3..
No-Gua Man (Lefty Flynn) Outdoor melo. Jaa. 17..
Flashing Spurs (Bob Custer) Outdoor melo Jan. 24..
Youth and Adventure (R. Talmadge) Outdoor melo Jan. 24..
Sleeping Cutie (}o-Getters Jan. 31..
Midnight Molly (Evelyn Brent) Crook drama Feb. 7..
Range Terror (Bob Custer) Western Feb. 14..
Cloud Rider (Al Wilson) Airplane- thrill .Feb. 21..
Jimmie's Mitlions (R. Talmadge) Athletic-stunts Feb. 28..
Parisian Nights (Hammerstein-Tellegen).. Drama Mar. 7..
Welcome Granger (Vaughn) Pacemakers Mar. 7..
Helping Hand (Aubrey) Comedy ....Mar. 7..
Breed of the Border (Lefty Flynn) Western Mar. 14..
Lore's Bargain (Marjorie Daw) Drama Mar. 21..
Captain Kidd ....Bray cartoon Mar. 21..
Scar Hanan (Yakima Canutt) ..Western Mar. 28..
Galloping Vengeance (Bob Custer) Texas Ranger dr Mar. 28..
He Who Gets Rawed (Vaughn) Pacemakers Mar. 28..
Forbidden Cargo (Evelyn Brent) Melodrama Apr. 4..
O. U. West (Lefty Flynn) Western April 11..
That Devil Quemado (Thomson) Thrill western Apr 18..
Merton of the Goofies Pacemakers Apr. 18..
Lilies of the Streets (V. L. Corbin) Hum. Int. mdo Apr. 25..
White Fang (Strongheart-dog) Drama May 2. .
Tearing Through (R. Talmadge) Stunt melodr May 9..
Great Decide Pacemakers May 9..
Fast Male Pacemakers May 9..
Texas Bearcat (Bob Custer) Western drama May 16..
Speed Wild (Flynn) Melodrama May 23..
Alias Mary Flynn (Brent) Regeneration melo May 30..
Drunlla With a Million (Mary Carr) Human Interest dr June 6..
Fighting Demon (R. Talmadge) Thrill drama June 6..
Three Bases East Pacentakiers June 6..
White Thunder (Yakima Canutt) Western June 13..
If Marriage Fails—? (Logan-Brook) Domestic drama June 13..
Navy Blue Days (Stan Laurel) Comedy June 13..
Bandit's Baby (Fred Thomson) Western comedy drama. .. .[une 20..
Smooth as Satin (Brent) Crook drama July 4.
Human Tornado (Onutt) Action western July 4..
The Bloodhound (Bob Custer) Mounted police July 11..
That Man Jack (Bob Custer) Action western July 25..
The Sleuth (Stan Laurel) Comedy July 25..
What Price Gloria? Pacemakers July 25..
Wild Bull's Lair (Fred Thomson) Typical western Aug. 8..
Don Coo Coo ((Vaughn-O'Hara) Pacemakers Aug. 8..
Dr. Pyckle and Mr. Pride (Laurel) Comedy Aug. 8..
Lady Robinhood (Evelyn Brent) Bandit melodr Aug. 15..
Isle of Hnpe (R. Talmadge) Sea-adventure-thrill Sep. 5..
Let's Go, Gallagher (Tom Tyler) Action western Oct. 10..
KeeiJer of the Bees (all star) Drama Oct. 17..
Tliree Wi.ie Crooks (E. Brent) Crook drama Oct. 17..
How the Elephant Got It's Trunk Brav cartoon Oct. 17..
Ridin' the Wind (Thomson) Western action dr Oct. 24..
Adventures of Mazie (Vaughn) Comedy series Oct. 24..
Last Edition (Ralph Lewis) Sfromberg action Oct. 31..
FIRST NATIONAL
2.000
5,442
5,000
2,000
2,000
5,367
2,000
4.522
5,068
5,525
2,000
6,000
4,738
5,070
5,167
6,278
2,000
2,000
4,930
«.000
1.000
6.020
5.005
2,000
4,850
5.000
4,720
2.000
7,216
5,800
4,714
2,000
2 0fto
4.771
vqp
7,391
5,470
2,000
4,550
6,000
2,000
5,291
6,043
4,472
4,l!00
5,632
2,000
2 nnn
5.280
2.000
2,000
5,580
S.sno
5.182
6,712
5.074
1,000
7.518
2,000
6,400
Tarnish (all-star) Comedy-drama
Her Night of Romance (C. Talmadge) Comedy
In Every Woman's Life (all-star) Drrfma
Sandra (LaMarr) ..Drama
Classmates (R. Barthelmess) Drama
Christine of the Hungry Heart (Vidor) Drama
Love's Wilderness (Griffith) Drama
Idle Tongues (Marraont) Comedy-drama
Sundown (all-star) , Western epic .
The Only Woman (N. Tadmadge) Domestic dr. ..
So Big (C. Moore) Drama
If I Marry Again (Doris Kenyon) Drama
Enticement (Mary Astor) Drama
The Lady (Norma Talmadge) Emotional dr.
Her Husband's Secret (Moreno-Miller) Sentiment-dr.
Qno Vadis (Emil Jennings) Special
Lost World (Conan Doyle story) Special
Playing With Souls (Jacqueline Logan)... Drama
One Year to Live (Pringle) Drama
Learning to Love (C. Talmadge) Comedy-dr. ...
Heart of a Siren (L« Marr) Drama
Sally (C Mpore-Leon Errol) Stage success
Declasse (Corinne Griffith) Society dr. ..
One Way Street (Lyon-Nilsson) ...Society dr. ..
My Son (Naiimova) Emotional dr..
I Want My Man (Sills-Kenvon) Drama ........
Chickie (Mackaill) Drama
SonI Fire (Barthelmess) ..Emotional dr. .....
The Talker (Nilsson-Stone) Human Interest dr.
Necessary Evil (Lyon-Dana) Drama
MaVinir of O-Mallev Police romance
L«dy Who Lied (Stone- Vallt-Naldi) Algerian drama
Marriage Whirl rCorinne Griffith) Drama
Half Wav Girl (Doris Kenron) Melodrama
Fine Oothes (Stone- Marmont-Grifrith) ....Crnnrdv drama
Winds of Chance (K. Q. NilB«mi) KlonHrke drama.
Her Sifter From Paris (C. Talmadge). ...Sprightly comedy
Live Wire (Johnny Hines) Comedy feature
1924
6,831
Dec.
6
15.
6,325
De*
6..
7,794
Nov.
29.
6,965
Nov.
1.
7,500
Oct
18
/ "
Dec.
20.
6,900
Dec.
27.
5,300
25..
e.o4i
Nov.
8..
6.770
13.
6,919
1925
.Jan.
17 .
7.107
17.
8,501
24..
/ Hi
•24..
7
31.
7,790
7..
t..-^
Feb.
M..
7jaf
21..
6. IS"
28.
9,000
28 .
9.7i»
. Feb.
28.
7,363
Mar.
7..
5.831
■«r.
7..
6.064
7..
6.090
21..
6.700
28..
8,636
Apr.
4..
7.869
4..
5.600
18..
6.552
18..
6.17<
25..
6 W
9.
7,767
iMay
16
8.262
Mar
7 »«'
23.
6,307
6..
6..'(V«
13..
6.8.t7
13..
f. 1^'
• July
4.
7.571
• July
18..
7.111
. Julv
2S..
7 n'>
. Aug.
8..
7.570
.Aug.
15.
6.971
.Aug.
29..
9.554
..Sep.
5..
7 7';.'!
.Sep.
12.
7,000
Kind of Picture juvu
Dark Angel (Vilma Banky) Drama Sep.
Graustark (Norma Talmadge) Romance Sep.
Shore Leave (Barthelmess) Sailor drama Oct.
What Fools Men (Lewis Stone) Domestic drama Oct.
Knockout (Milton Sills) Prizefight drama Oct.
Pace That Thrills (Lyon-Astor) Drama Oct.
Why Women Love (Blanche Sweet) Sea melodrama Oct.
FOX FILM CORP.
Unreal News 4 Novelty Oct.
Van Bibber Series Polite com ....Oct.
Age of Oil Educational Not.
Deep Sea Panic (Parrott) Comedy Nov.
Nickle Plated West Sunshine comedy Nov.
The Bull Fight Educational Nov.
My Husband's Wives (Mason- Washburn). . Comedy-dr Nov.
Paul Jones, Jr Van Bibber com Nov.
Finger Lakes Instructive Nov.
Brass Bowl (Edmund Lowe) ■ Adventure dr Nov.
Stolen Sweeties (Monkeys) Comedy Nov.
Salt of the Earth Educational Nov.
Gerald Cranston's Lady (James Kirkwood). Domestic dr Dec.
Masked Marvel (Parrott) Comedy Dec.
The Roughneck (.George O'Brien) Melodrama Dec.
The Burglar Van Bibber Dec.
Man Who Played Square (Jones) Western drama Dec.
Deadwood Coach (Mix) Western drama Jan.
Dick Turpin (Mix) ...:.nglish drama Feb.
Arizona Romeo (Jones) Western drama Jan.
Curlytop (Mason) Melodrama Jan.
Gold Heels Race track dr Feb.
The Dancers Drama Jan.
The Folly of Vanity Dramatic fantasy Feb.
In Love With Love Comedy drama Jan.
Stardust Trail (Mason) Melodrama Mar.
Scuttlers (W.Farnum) Western drama
Roaring Lions at Home Sunshine com Jan.
Uncommon Gay Educational Jan.
Up On the Farm (Lee Moran) Comedy Jan.
The Violin Speaks Educational Jan.
Dangerous Curves Comedy Jan.
Milk Bottle Bandits Comedy Jan.
Ports of Call (E. Lowe) Regeneration dr Jan.
Sleep Walker (Sid Smith) Comedy Jan.
Hell Roaring Range Educational Jan.
Corsica the Beautiful Educational Jan.
Nobody Works But Father Slapstick Feb.
Trail Rider (Jones) Western Feb.
Man Without a Country (all-star) Special Feb.
Scarlet Honeymoon (Shirley Mason) Romantic com.-dr Mar.
Mysterious Stranger Comedy Mar.
Riders of the Purple Sage (Mix) Western Mar.
House ol Flickers Imperial com Mar.
Gold and the Girl (Jones) Western Mar.
Amateur Detective • Van Bibber Mar.
Hunted Woman (Seena Owen-Earl Schenck)Curwood dr Apr.
Butterfly Man (Sid Smith) Comedy _ Apr.
From Mars to Munich "arieties" Apr.
Marriage in Transit (E. Lowe) Secret service dr April
Where the Waters Divide "Varieties" Apr.
Rainbow Trail (Mix) Zane Gray westn May
She Wolves (KubenS'Mulhall) Drama May
Neptune's Stepdaughter Comedy May
Wings of Youth (Bellamy-Clayton) Modem life dr May
Concerning Cheese Varieties May
Kiss Barrier (Lowe) Romantic drama May
White Paper Varieties May
'apa's Darling Sunshine comedy May
Scandal Proof (Shirley Mason) Drama June
Scientific Husband Sunshine comedy June
Everyman's Wife (Hammerstein-Rawlin-
son) Domestic drama June
Honeymoon Limited (Lee Moran) Comedy June
Lightnin* (all star) Famous stage drama Aug.
Lucky Horseshoe (Tom Mix) Romantic western Aug.
Kentucky Pndc (star cast) Race horse drama Aug.
A Business Engagement Helen and Warren Aug.
Shoes O. Henry series Aug.
Sweet Marie Imperial comedy Aug.
The Wre&fler Van Bibber Aug.
Sky Jumper Van Bibber Aug.
My Own Carolina Varieties Aug.
The West Wind Varieties Aug.
The Wheel (H. Ford-Oaire Adams) Human Int. melo. Sep.
Big Game Hunter Van Bibber Sep.
Havoc (George O'Brien) War drama Sep.
On the Go (Sid Smith) Comedy Sep.
Timber Wolf (Buck Jones) Western com.-dr Sep
With Pencil. Brush and Chisel Varieties Sep
FiRhting Heart (George O'Brien) Prizefight drama Sep.
Cuba Steps Out Varieties Sep.
Love and Lions Imperial comedy Sep.
Thank You (George O'Brien) Comedy-drama Oct.
On the Go (Sid Smith) Imperial comedy Oct.
Thunder Mountain' (Bellamy) Mountain drama Oct.
Cloudy Romance Comedy Oct.
Thf Sky Tribe Magazine Oct.
Toiline For Rest Varieties Ort.
Winding .Stair (Ruhcns Lowe) Romantic melo Oct.
Heart Breaker (Sid Smith) Imperial comedy Ott.
Diinnd of the Bad Lands (Jones) Action western Oct.
Everlasting Whisper (Mix) Action-outdoor Oct.
Lazybones (Buck Jones) Hi)man interest drama Oct.
Transients in Arcadia f^- Henry story... Oct.
All Abroad .Helen & Warren Oct.
19.
7,311
S 900
3."
6,856
10..
7,349
10..
7,450
24.
6,911
31..
6,570.
1924
11..
2,000
25..
2,000
1..
738
1..
2,008
15..
2,000
15..
1.000
22..
4,509
22..
2,008
22..
1,000
29..
5,861
29..
2,000
29..
1.001'
6..
6.074
6..
2.001
13..
7,619
13..
2.000'
20 .
6,700 •
1925
lU..
6,346
7..
6,716.
31. .
4,694
10. .
5,828
7. .
t.ilA
24..
6,656
14. .
5.250
3..
5,677
7..
4,686'
4,686
3..
2,000
3..
1,000'
3..
2,000'
10..
1.000-
10. .
2,000
10..
2,000
24. .
5,500
24. .
.2,000
24..
1,000
31 . .
1,000
7. .
2,0(X)
21 . .
4,752
28. .
10,000
14. .
S,080
14. .
21..
5,578
21. .
2,UUC
28..
4.512
28. .
2.000'
4. .
4,954
4. .
2,000
4..
1,000
11..
4,800
2S..
1,000
2..
iasi
9..
5,783
9..
2,000
9. .
5 340
9.'.
i,'ooo
23..
5,UII0
23..
1,000
23..
2,000
6..
4.400
6..
2.000
13..
4,365
13..
2,000
1..
8,060'
29..
5,000
29..
6,597
29. .
2,000
29. .
2,000
29. .
2,000
29..
2,000
29..
2,000
29..
1,000
29..
1,000
5..
7,264
5. .
2.000
1]..
9,283
13..
2,000
19..
4,809
19..
1,000
26. .
6,978
26..
1,000
26..
2,000
3..
6.900
3..
2.000
10..
7.50O
10..
2,000
10..
1,000
10. .
796
17. .
7,500
17..
2.000
24..
5,844
31..
.5.611
31..
7,234
31..
2,000
31..
2,000
METRO-GOLDWYN-MAYER
Bread (all-star)
T,„ of mTrhervilles fSweet)...
Broken Barriers (all-star>
Tr«e As Steel (all-star)
Bevflstinn (DiiTis^
"►roll (BUthe-Hamilton)
Wine of Youth (alt start
Along Came Kntb (Dana)
.Drama ....
.rVuma ....
.rVramii
.Drama ....
.Drama ....
. rwamw . . . .
.Drams ....
. Comedy-dr.
1924
Aug. 2.. «.72f
Aug. 9.. 7.rM
Au». 16.. 5717
.... Tun. 28.. 6.454
.... Tnlv !.. «.7«
Inlv 12 . rnvt
faly 26.. 6HnS
Aug. 2.. 5.161
82
MOVING PICTURE WORLD
(ContitHttd from prtcidint pag*)
Kind of Picture
Red Lily (Bennett-NoTsrro). ^ -
Sinners in Silk (Menjou Boardmaa) Drama Aug
Circe, The Enchantress (Murray) Drama g^v-
His Hour (Pringle) Drama ...
One Night in Rome (L. Taylor) Comedy-dr
Navigator (Keaton) Comedy ..
Bandolero (all star) Drama ...
The Snob (all star) Drama
.Drama Aug. 16..
Review. Feet Flower of the Night (Negri)
Lovers in Quarantine (Daniels).
Sep.
Sep.
Sep.
Oct.
Nov.
He Who Gets Slapped (Chaney) Drama Nov. 15..
Silent Accuser (Peter, the Great) Dog drama War. B.
Married Flirts (all star) Drama Oct.
Romola (Lillian Gish) Jamous novel Dec.
Greed (Von Stroheim prod.) Special Uec.
So This Is Marriage (all sur) Comedy-dr Jan.
Chu-Chin Chow (B. Blythe) Spectacl Feb.
Wife of fae Centaur Drama Jan.
Dixie Handicap (Windsor-Keenan) Drama Jan.
Cheaper to Marry (All Star) Drama Feb.
Excuse Me (Shearer-Nagel) Farce-comedy Feb.
Monster (Chaney-OImsted) Weird com.-dr Mar.
Daddy's Gone a Hunting (Marmont) Pathos drama Mar.
Lady of the Night (Norma Shearer) Underworld dr ....Mar.
Denial (Claire Windsor) Drama Mar.
Seven Chances (Keaton) Comedy Mar.
Confessions of a Queen (Terry-Stone) Mythical romance Apr.
Way of a Girl (Boardman) ThriU comedy AprU 11.
Man and Maid (Lew Cody) Elinor Glyn prod.... Apt. 18.
Proud Flesh (Eleanor Boardman) Romantic com Apr. 25.
Prairie Wife (Rawlinson-Devore) Domestic dr May 16.
Zander the Great (Marion Davies) Human Interest May 16.
Sporting Venus (Sweet) Romantic drama May 23.
White Desert (Windsor-O'Malley) Snow-R.R. drama July 18.
Pretty Ladies (Pitts-Moore-Pennington). . Human int. dr July 25.
Slave of Fashion (Norma Shearer) Drama Aug. 1.
Never the Twain Shall Meet (Stewart) ....South Sea com. Aug. 8.
Unholy Three (Lon Chaney) Drama Aug. W.
Sun-TJp (Starke Nagel) Mountain tragedy Aug. 29.
Merry Widow (Mae Murray) Romantic drama Sep. 13.
Mystic (Pringle-Tearle) Fake spiritualism Sep. 12.
The Circle (E. Boardman) Drawing room comedy .■.•0<:<- 3.
Great Divide (all star) .Drama Feb. 21.
Rag Man (Coogan) Comedy-dr Mar. 14.
Beauty Prize (Dana) Comedy-dr net. 11.
Tower of Lies (CTharey-Shearer) Drama of pathos Oct. 10.
Exchange of Wives (Boardman Married life com Oct. 17.
Midshipman (Ramon Novarro) Naval com. -drama Oct. 31.
25..
13..
20..
1925
3..
21..
17..
10..
14..
7..
7.,
7.
14.
21.
28.
4.
6.975
5,750
6,882
6,300
5,883
S.tSS
6,904
6,513
6,613
5,883
6.765
10,875
10,067
6.300
6,406
, 6,586
6,905
5,921
, 5,084
. 6,435
. 5,851
. 5.441
. 4791
. 5,113
. 5,809
. 5,000
. 5,307
. 5,770
. 6,487
. 6,844
. 5,958
. 6.464
. 5.828
. 5,906
. 8.143
. 6.948
. 5.819
.10.027
. 5,147
. 5,5U
. 7.811
. 5,908
. S T .W
. 6.849
. 5,300
. 7,498
November 7, 1925
Cnd at ncture . «e»ie"
...Drama Oct. 31.. 6,374
...Farce-comedy Oct. 31.. 6,570
PATHE
Wild Goose Chaser (Turpin) Sennett Com Jan
PARAMOUNT
Garden of Weeds (Compson) Drama Nov.
Wages of Virtue (Swanson) Drama Dec.
Tongues of Flame (Meighan-Love) Melodrama Dec.
North of 36 (Torrence- Holt -Wilton) Historic romance Dec.
Argentine Love (Daniels-C^tei) Spanish romance Jan.
Locked Doors (Compson) Original story Jan.
Tomorrow's Love (Ayres) Divorce com-dr Jan.
East of Suei (Negri) Drama Jan.
Miss Bluebeard (Daniels) ....The stage succeit Feb.
Golden Bed (LaRocque) Drama of classes Jan.
Man Must Live (Dix) Newspaper romance Feb.
Coming Through (Meighan) ...» New type Meighan story.. Feb.
The Devil's Cargo (Starke) Drama of Old California.. Feb.
Top of the World (Nilsson-Kirkwood) Africa and England Feb.
The Swan (Menjou-Howard) Stage success Mar.
Contraband (Wilson-Noah Beery) Bootleg drama Apr.
Madame Sans Gene (Swanson) ....World Famous drama May
Thundering Herd (Holt-Wilson) Buffalo stampede Mar.
Forty Winks (Dana-Roberts-CJriffith) Comedy , Feb.
Goose Hangs High (Cruze production) Typical Mar.
New Lives for Old (C^ompsou) Drama Mar.
Salome of the Tenements (Jetta Goudal) ... Drama Mar.
Too Many Kisses (Richard Dix) Omedy Mar. 14..
Dreismaktr From Paris (Leatrice Joy)... Drama Mar. 28.
Air Mail (feature east) Melodrama Mar. 2S.!
Grass Drama .April II..
Sackcloth and Scarlet (Alice Terry) Drama .April 11..
' ~ April 11..
18..
18..
25..
2..
9..
16.
23..
30..
6..
1924
IS..
6..
27..
13
1925
3..
24..
24..
17..
14..
31..
7..
21..
21..
28..
14..
4..
2..
7..
14..
21..
7..
7
. Apt
. Apr.
.Apr.
.May
.May
Men and Women (Dix) Feature
Kisi in the Dark (Menjou) Romantic com
Charmer (Pola Negri) Romantic dr ,
Code of the West (Moore-Bennett) Westn Rom. com.
Adventure (Moore-Surke- Beery) Jack London dr. ..
Crowded Hour (Bebe Daniels) Drama „
Night Club (Raymond Gnffith) Farce-comedy 'iily
Shock Punch (Richard Dix) , Comedy-drama May
Welcome Home (Cruze Prod.) Domestic com-dr Ma*
Old Home Week (Meighan) Comedy June
Any Woman (Sur cast) Comedy drama .'. June 13
Little French Girl (Mary Brian) Drama June 13
Are Parents People? (Betty Bronson) Domestic problems .!...".!'.June 20
Eves Secret (Betty Compson) Romantic drama June 20.
Beggar on Horseback (all star) Imaginative June 20
Manicure Girl (Daniels) Drama June 27
r?'i~^, ^i'* (Memou)...„.... Sophisticated com July 4!
tight of Western Stars (Holt) Vivid west dr July 4
Paths to Paradise (R. Griffith) Whirlwind comedy July 11.
Grounds for Divorce (Vidor) Drama Tuly 11
Lucky Devil (Richard Dix) Auto race comedy.'.'.'..'.".'.. July 18
Night Life of New York (AU-itar) Comedy-drama July 25'
Marry Me (Vidor) Small town idyl July 25.
Street of Forgotten Men (all star) Bowery drama Aug. 1.
Not So Lcng Ago (Betty Brtmaoo) Drama Aug 8
Rugged Water (Lois Wilson) Drama Aug 8
Trouble With Wives (Vidor) Farce comedy Aug' IS.
Wild, Wild Susan (Bebe Danieli) Farce comedy Aug 22
Wild Horse Me»a (Jack Holt) Zane Grey dr. Aug.' 22!
The Wanderer (all star) Prodigal son epic Sep. 5.
Man Who Found Himself (Meighan) Crook drama Sep. 5.
Coast of Folly (Swanson) Society drama Sep. 12.
In the Name of Love (Corter-Nissen) Comedy drama 5ep. 11.
Golden Princess (Betty Bronson) Brt-t Harte western Sep 19..
Pony Express fCruze productif* Eriic of west Sep. 26.
A Son of His Father (Bessie Love) Western drama Oct. 10.
A Regular Fellow (R. Griffith) Typical comedy Oct. 17.
Vanisning American (Dix- Wilson) Indian spectacular Oct. 24.
6.230
7,093
6763
7,908
5,970
6,221
5,903
6.821
6,453
8,584
6.116
6,522
7,980
7,167
5,889
6,773
9,994
7,187
6,293
6,186
6,796
7,017
5,750
7.090
■ &sar
6,000
6732
6,2a
5,767
6,076
. 6,777
6,602
. 6.SS8
. 5721
. 6,151
5,909
. 6,780
. 5,963
. 5,628
. 6,586
. 6,205
. 6,874
. 5,959
. 6,420
. 6,850
. 6,741
. 5«o^
. 5,935
. 6,908
. 5,528
. 6.366
. 6,943
. 6,015
. 6,489
. 5774
. 7,164
8,173
, 7.298
. 7,001
, S,904
8.584
, 9.929
6.925
. 5.027
.10,063
Jan.
Jan.
.Jan.
.Jan.
.Jan.
.Feb.
.Feb.
192S
17..
17..
24..
24..
24..
31..
31..
31..
7..
7..
7..
Hello Baby (Chaae) Comedy
Laugh That Off Spat Family ...
Honeymoon Hardships Sennett comedy
Brain and Brawn Sportlight
Boobs in the Woods (Langdon) Sennett comedy
Hold That Thought Terry cartoon ..
Fighting Fluid (Chas. Chase) Comedy
Beloved Bozo (R. (}ravet) Sennett comedy
Circus Fever Our Gang u
Biting the Dust Terry cartoon Feb.
Transatlantic Flight Terry cartoon
Change the Needle (Arthur Stone) Comedy Feb. 14..
Family Entrance (Chas. Chase) Comedy Feb. 14..
Bigger and Better Jails Terry cartoon Feb. 14..
Fisherman's Luck Terry cartoon Feb. 21..
A Fox Hunt Spat Family Feb. 21..
Sporting Armor Sportlight Feb. 21..
Idaho (Vivian Rich) Serial Feb. 21
Water Wagons Sennett com Feb. 21..
His Marriage Wow (Langdon) Comedy Feb. 28..
Plain and Fancy Cnrls (Chas. (^laae) Comedy Feb. 28..
Qean Up Week Terry cartoon Feb. 28..
Haunted Honeymoon (Glenn Tryoo) Comedy Feb. 28..
Raspberry Romance (Ben Turpin) Comedy Feb. 28..
.Neptune's Nieces , Sportlight Mar. 7..
Bashful Jim ((jravet) Mack Sennett com Mar. 7..
In Dutch Terry cartoon Uar. 7..
Dog Days Our Gang Mar. 7..
Percy (Charles Ray) Typical dr Mar. 14..
Should Husbands Be Watched Comedy Mar. 14..
Hard Boiled (Chase) .....Comedy Mar. 14..
Jungle Bike Riders Terry cartoon Mar. 14..
Excuse My Glove Spat Family Mar. 21..
Giddap (Billy Bevan) Comedy Mar. 21..
Traps and Trouble* ■ Sportlight Mar. 21..
Pie Man Terry cartcon Mar. 21..
Zowiel Stereotkopik ..Mar. 21..
At the Zoo Terry cartoon ..Mar. 28..
Is Marriage the Bunkf (Chaae) ...Comedy Mar. 28..
Plain ' Oothea (Langdoo) Comedy Mar. 28..
Sailor Papa (Tryon) : Comedy Mar. 2S
Breaking the Ice (Graves) Comedy Apr. 4
Love Bug Our Gang Apr. 4.
Housing Shortage Terry cartoon Apr. 4.
Marriage Circus CTurpin) Sennett com April 11.
Bad Boy (Chase) Comedy April 11.
Are Husbands Human? (Findlayson) Comedy April 11.
Sunken Silver (Ray-Miller) Serial Apr. 18
Lion's Whiskers Sennett com Apr.
Hold My Baby (Glenn Tryoo) Comedy Apr.
S-O-S Terry cartoon ....Apr.
Adventures of Adenoid Terry cartoon Apr.
Deep Stuff Terry cartoon Apr.
Beauty Spots Sportlight Apr.
Remember When (Langdon) Comedy Apr.
Shootin' Injuns ....Our Gang com May
Big Red Riding Hood (Chase) Comedy May
Sporting Judgment ..Sportlight May
He Who Gets Smacked Sennett comedy May
Permanent Waves Terry cartoon May
Ixmking For Sally (Chase) Comedy May
Grief in Bagdad Comedy May
Darkest Africa Terry cartoon May
Wild Papa Spat Family May
Skinners in Silk Sennett com. Mav
Fast Worker Terry cartoon May
Luna-cy Stereoskopik May
Tell it to a Policeman (Tryon) Comedy May
Sure Mike (Martha Sleeper) Omedy May
May
..May
..May
..May
June
. . June
. June
..June 13.
June 13.
Echoes From the Alps....... Terry cartoon
Good Morning Nurse.., Sennett comedy ..
"Dudf Ranch" Days Sportlight
Ask Grandma Our C!ang comedy
What Price Goofy? (Chas. Chase).. Comedy
Horace Greeley, Jr. (Langdon) Burlesque
The Runt Terry cartoon
Royal Four-flush Spat Family
Super- Hooper- Dyne Lizzies Sennett comedy „
Riders of the Kitchen Range Comedy June 13
End of the World Terry cartoon June 13.
Thundering Landlords (Tryon) Comedy June 20.
Twinkle -Twinkle Sportlight Tune 20
Runaway Balloon Terry cartoon June 20
Play Ban (AHene Say-Miller) Serial Tune 27.
Official Officers Our Gang com June 27.
In the Grease (Jim Findlayson) Comedy June 27.
Animal Celebrities Sportlight June 27.
Isn't Life Terrible? (C^hase) (Jumedy July
Wine, Women and Song Terry eartooB July
(basing the Chaser (Findlayson) Comedy .fuly
Sherlock Sleuth (Stone) Star comedy July
The White Wing's Bride (Langdon) Comedy July
Ought Stereoskopik July
I.eaming How Sportlight July
Daddy Goes a-Grunting (Tryon) Comedy July
Sneezing Beezers Sennett comedy July
For Love of a Gal Terry cartoon July
When Men Were Men Terry cartoon July
The Freshman (Harold Lloyd) Colleife romedv Tulv
Boys Will be Boys Our Gang comedy July
Cupid's Boots (Graves) ' Comedy July
Why Kids Leave Home Sportlight July
Bugville Field Day Terry cartoon July
A Yam About Yam Terry cartoon Aug.
Tee for Two (Alice Day) Sennett comedy Aug.
Innocent Husbands (Oate) Comedy Aug.
Kivatina of the Ice Lands Eskimo life July
Bubbles Terry cartoon Aug.
Iron Nag 5>ennett cosnedy Aug.
Son* of Swat Sportlight Aug.
Tame Men and Wild Women (A. Stone) rmnrdy Aug.
Lucky Stars (H. Langdon) Oraedy Aug.
Mary, Queen of Tota Our Ganf Ang.
Seven Age* of Sport SportHght Anr
2,000
1,000
2,0w>
2,000
I, mi
2,000
l,0OU
1,000
2,000
2,000
1,000
1,000
2,000
1,000
1,000
1.000
2,000
1, UUU
10 ep.
2, U00
2,U00
l.UUO
1, UU0
2, U0(J
2,000
l.UOO
2,000
1,000
2,000
6,000
1,000
2,000
1,000
2,000
2.800
1,000
1,000
1,000
1,000
1.000
a.000
. 1000
. 2,000
. 2,000
. 1.000
2.000
2,000
. 1,000
lOep
2,000
. 2,000
. 1,000
. 1,000
. 1,000
I, 000
2,000
. 2,000
II, 0D0
3,000
2,000
1,000
. 2,000
. 1,000
1,000
. 2,000
. 2,000
1,000
1,000
2.000
1,000
1,000
2,000
. 1.000
2.000
. 2.000
. 2.000
. 1.000
. 2.000
. 2,000
1.000
1,000
. 2,000
. 1,000
. 1,000
10 (
. 2,0
l.L-
1,000
2,000
1,000
1,000
. 2.000
2.ooe
1,000
1,000
. 2,000
. 2.000
. 1,000
1,000
. 6.883
2,000
. 2.000
1.000
. i.ofln
. I.ooo
2.000
2.000
s.m
1.000
1000
1.000
tm
. 1.000
November 7, 1925
MOVING PICTURE WORLD
83
Rind of PictUK:
Review. rcct
Kind of Picture
Review
Tee.
Butter FingerB (Bevan) Comedy Aug. 29.
Cold Turltey (Alice IHjf) Comedy Aug. 29.
The Window Waaheri Terry cartoon Aug. 29.
Over the Plate Terry cartoon Aug. 29.
A Runaway Taxi Stereoskopiks Sep. 5.
Barrier Busters Sportlight Sep. 5.
Barnyard Follies Terry cartoon Sep. 5.
Wild West (J. Mulhall H. Ferguson) Circus serial Sep. 12..
No Father to Guide Him (Chase) Comedy Sep. 12.
Madame Sans Jane (Findlayion) Comedy Sep. 12.
Ugly Ihickling Terry cartoon Sep 19.
Somewhere in Somewhere Cbmedy of war zone Sep 19.
Big Kick (Engle-Mohan) , ..Fight comedy Sep. 26.
Your Own Back Yard Our Gang Sep. 26.
Hungry Hounds Terry c*rtoon Sep. 26.
Nuts and Squirrels Terry cartoon Sep. 26.
Moonlight and Nbses (Clyde Cook) Comedy S"^'- ^•
Outings for All Sportlight Oct. 3.
Lion and the Monkey Terry cartoon Oct.
Caretaker's Daughter ((^ase) Comedy Oct. 10.
Hero Wins Terry cartoon Oct. 10.
Love and Kisses (Alice Day) Sennett comedy Oct. 10.,
Solid Ivory (Mohan-Engle) Comedy Oct. 10.
Oever Feet Sportlight Oct. 17.
Cuckoo Love (Tryon) Comedy ...Oct. 17.
Good Morning, Madam (Graves) Comedy Oct. 17.
Air Ooled Terry cartoon Oct. 17.
All Wool (E.irl Mohan) Roach comedy Oct. 24.
Qoser th.in a Brother Terry cartoon Oct. 24.
A Punch in the Nose Roach comedy Oct. 24.
A Sweet Pickle Sennett comedy Oct. 24.
Dangerous Curves Behind Sennett comedy Oct. 31.
Better Movies Our Gang Oct. 31.
Wild Cats of Paris Terry cartoon Oct. 31.
PRINCIPAL PICTURES
1924
Listen Lester (all-star) Comedy-drama May lu.
Daring Youth (Daniels) Comedy-drama May 17
Daughters of Pleasure (Prevost) Drama . . . May 24
Masked Dancer (H. C^adwick) Mystery drama May 31
Good Bad Boy (Joe Butterworth) Comedy-drama June 7..
Captain January (Baby Peggy) Sea story July 12..
Helen's Babies (Baby Peggy) Comedy-drams
Mine With Iron Door (all-star) Adventure drama Dec,
. 2.000
. 2,000
. 1.000
. 1,000
. 1,000
. 1,000
. 1,000
10 ep.
2,000
2,000
1,000
. 2,000
. 1,000
. 2,000
. 1,000
. 1,000
. 2,0C0
. l.liM)
. 1.010
. 2,000
. 1,000
. 2,000
. i.ono
. 1,000
. 2,000
. 2,000
. 1,000
. 1,000
. 1.000
. 2,000
. 2.nno
. 2,000
. 2.000
. 1,000
0,242
5,975
6,000
4,987
5,198
6.19J
7,800
Re-Creation of Brian Kent Drama
Mar.
27
1925
14.. 6.87?
PRODUCERS DISTRIBUTING CORP.
1924
14,.
21..
28..
10
25..
Night Hawk (Carey) Western Jun
Lightning Rider ((iarey) Western Jun.
Whit Shall I Do? (MackaiU) Drama Jon-
Legend of Hollywood (Mannont) Drama Jan.
Welcome Stranger (Vidor) Cameij-ii Oct.
Barbara Frietchie (Vidor) Civ. War dr Oct li
Roaring Rails (Carey) Railway dr Oct. 25..
Another Scandal (Lois Wilson) ...Sex theme Nov. 1.,
Another Man's Wife (Lee-Kirkwood) Drama
Trouping With Ellen (H. Chadwick) Comedy-dr
Reckless Romance (Star cast) Comedy feature Nov. 22..
Siren of Seville (Dean) Drama Nov. 29
1925
Chorus Lady (Livingston) Comedy-dr Feb. 21
Cife in C^iro (Deaii) Drama Mar. 28..
Flaming Forties (Carey) Western
The Mirage (Vidor) Drama
Let Women Alone (O'Malley-Hawley) Drama
Soft Shoes (Carey) Western
Charley s Aunt (Syd Chaplin) Farce-comedy Feb. 21..
Her Market Value (Ay res) Drama
Girl of (Sold (Vidor) ...Drama
On the Threshold (all sUr) Drama
Beyond the Border (Carey)...., Western
Beauty and the Bad Man (Star) Western
Friendly Enemies (Weber & Fields) Comedy dr Mav 16..
Crimson Runner (Priscilla De^n) Stromberg melo ]unr 13..
Silent Sanderson (Carey) Cattle— gold fields Juno 20..
Stop Flirting (all star) Light comedy June 27..
Beauty and the Bad Man (Mabel Balhn).. Drama luly 4..
Awful Truth (Agnes Ayres) Light comedy July II..
Texas Trail (Carey) Typical western July ig..
Private Affairs (Holette) (Character drama Aug, I,.
Hell's Highroad (Leatrice Joy) Love drama Sep. 12,.
Seven Days (Lillian Rich) Comedy feature Sep. 12..
Coming of Amos (Rod LaRoque) Comedy-drama Sep 19..
Without Mercy (Vera Reynolds) Drama
Prairie Pirate (Harry Carey) Western
People vs. Nancy Preston Underworld drama
Simon, the Jester (O'Brien-Rich) Comedy-drama
Road to Yesterday (Schildkraut) Spectacular drama
Man from Red Gulch (Carey) Western
Wedding Song (Leatrice Joy) South sea drama
Madame Lucy (Julian Eltinge) Farce-comedy
Off the Highway (W.V. Mong) Drama Oct. 3.
Morals for Men Society drama 6,500
The Lodge in the Wilderness Dram» 6,500
Morganson's Finish Drama 6,500
Tale of a Vanishing People Drama 6,S00
The Travis Cup Prama 6,500
The Wrong Coat Drama 6,500
The Dumb Head Drama 6,500
The Life of a Woman Drama 6,500
TRUART FILM CORPORATION
Passionate Youth Society drama 5,800
Marrying Money Society drama 5,800
Dollar Down Society drama 5,800
Age of Indiscretion Drama 5,800
"Where the Worst Begins" Comedy drama 5,800
The Hurricane Drama 5,800
Salvage Drama 5,800
Romance Road Drama 5,800
The Fighting Cub Newspaper drama S,80Q
NOVELTY SERIES
Three in Exile ,. 5,800
The Wild Giri 5,800
l als 5,800
The Silent Witness 5,800
5,115
6.000
6,000
5,414
6,618
7 1711
5.75.'
7.000
5,015
6.452
5.530
6,724
6,020
5,656
S.770
5,770
5,620
7.?n
5,931
4,%9
4,469
6,238
4,775
4.841
5,161
5,794
5.917
4,720
6,132
6.0R4
6,974
5,077
7,641
B. P. SCHULBERG PROD.
Triflers (Busch-M»yo) Paris soc. dr
Dec.
Capital Punishment (Qara Bow) Prison dr Jan.
Boomerang (Oara Bow) Tomedy-dr Mar.
Parasite (Bellamv-Moore-Washburn) Drama Jan
Mansion of Aching Hearts (all-star) Melodrama Mar.
Go Stra'rVt (Star -ast) Drama Mav
Faint Perfume (Seena Owen) Romantic drama Tnne
My Lady's Lip« (Oara Bow) Crook drama July
Parisian Love (Clara Bow) Apache drama Aug.
Girl Who Wouldn't Work (De La Mofte) Modern drama Aug.
Plastic Age (Bow-Ki'th1 College story Oct.
The Other Woman's Story (Calhoun) Mystery drama Oct.
TIFFANY PRODUCTIONS, INC.
192S
Souls for Sables Society drama Sep 5., 6Mt\
The Sporting Chance Racing drama B.SXtt
Lightning Drama 6,500
1924
27
1925
24
21..
31,
14..
9..
27,.
75,.
IS..
22..
10..
31.,
6,626
5,9';o
6714
5 1 10
6.147
6.107
6.228
f,nn
6.324
5.979
6.4RS
6.080
1924
13.
1925
14
UNITED ARTISTS
Isn't Life Wonderful? (Dempster) Realism Dec.
Salvation Hunters (Von Sternberg prod.). Symbolical dr Feb.
Thiel of Bagdad (D. Fairbanks) Fantasy Mar. 29..
America (Griffith prod.) Historical drama Mar. 8.,
Waking lip the Town (J. Pickford-Shearer)* omedy-dr April U.
Don Q. Son of Zorro (D. Fairbanks) Typical Fairbanks June 27.
Sally of the Sawdust (Dempster) D. W. Griffith prod Aug. 15.
(Jold Rush (Chaplin) A Dramatic comedy Aug. 29.
Wild Justice (Peter the Great) Dog melodrama Aug. 29.
Little Annie Rooney (Pickford) Typical "Mary" Oct. 31.
8.250
5,910
12,000
11,442
. 4,8M
.11.000
. 9,500
. 8,535
. 5.«fVi
. 8,500
UNIVERSAL
1925
Black Go\i Bricks Bullseye com.... Apr. 25..
:>p<juk Ranch (Gibson) Western May 2..
Upen Trail (Hoxie) Blue Streak westn May 9..
Tourists De Luxe Century comedy May 9..
Here's Your Hat Comedy May 9..
Line Runners Western reissue May 9..
Kidin' Thunder (Hoxie) Western May 16..
Raffles (House Peters) Drama May 16..
Queen of Aces (Wiley) .Century comedy May 16..
Koaring Waters Mustang western May 16..
Wild West Wallop Mustang western May 16..
The Meddler (Desmond) Western melo May 23..
Sleeping Sickness (Edwards) Bulls-eye comedy May 23..
Rolling Stones (Chas. Puffy) "Fat man" com May 23..
Love Sick (Lake) Sweet 16 comedy May 23..
The Teaser (LaPlante-O'Malley) C^omedy-drama May 30,..
Slick Articles (Karr-Engle) Century comedy May 30,..
Locked Out Sweet 16 comedy May 30..
ni Show You the Town (Denny) Comedy Tune 6..
Nobody Wins Sweet 16 Comedy June 6..
Showdown (Art Acord) Mustang western June 6..
Price of Pleasure (Valli-Kerry) Romantic drama June 13..
Speak Freely (Edna Marian) Century comedy June 13..
Nearly Rich (Chas. Puffy) Fat man comedy June 13..
Kicked About (Eddie Gordon) Century comedy Tune 13..
Siege (Valli O'Brien) Drama June 20..
Gridiron Gertie (Wiley) Century comedy June 20..
Queen of the Roundup (Ed 0>bb) Mustang western Tune 20..
Outlaw (Perrin-Lorraine) Mustang western Jtme 20..
Dog Biscuits Sweet 16 comedy Tune 30..
Ice Cold Sweet 16 comedy June 20..
Heart Trouble Sweet 16 com July 25..
Dry Up (Jack Singleton) Century com. July 25..
White Outlaw (Hoxie) Western June 27..
Nicely Rewarded (CThas. Puffy) Comedy June 27..
Rough Party (Alt-Ksrr) Century comedy June 27..
Pronto Kid (Ed Cobb) Mustang western, Jtme 27..
Unwelcome (Chas. Puffy) Comedy June 27..
Plenty of Nerve (Edna Marian) Century comedy July 4..
Beauty and the Bandit (Larkin) Mustang western July 4..
Married Neighbors (Engle-Darlington) Ontury comedy July 4..
A Lucky Accident (Puffy) Fat man comedy July II..
Just in Time (Wanda Wiley) Century comedy July 11..
Ropin' Venus (Josie Sedgwick) Mustang western July 11..
Knockout Man (Perrin-Lorraine) Reissue western July 11..
T.iffle Giant (Hunter-Murphy Comedy July 18..
fMscord in "A" Flat Sweet 16 comedy Tnlv 18.
.Comedy Tuly Ig.
' ■ 18,
1.
1
Polo Kid (Eddie (rtrdon) .
Battle of Wits (Josie Sedgwick) Western T„iv
Goose Woman (Louise Dresser) Drama Aug.
Milky Way (Puffy) Comedy Ang,
Short Parts '. Sweet 16 comedy Aug. 1..
Paging A Wife (Al Alt) Century comedy Aug. 1..
FiKhtinff Srhoolmarm (Sedgwick) Short western Aug. 1..
Home Maker (Alice JoTce (~love Brook) Domestic drama Aug. 8..
T>oi-raine of the Lions (Miller-Kerry) Tiingle melodr Aug. 8..
Raiders of the North (Larkin) Northwest dr Aug. 8..
After a Repi'tation (Edna Marian CentiirT comedy Aug. 8.,
Grernhorn (fTias, Puffr) Comedy Aug. 8..
A Woman's Faith (Rubens-Marmont) Drama Aug. 15.
Cryinir For T^ove (Gordon) Century comedy Aug. 15.
His New Suit (Arthur Lake) Comedy Anff. H.
Best Man (Tosie Sedgwick) Western Aug. 15,
Circus Crclone (Art Arord) Western Aug. 22.
Won B'T Law fWanda Wiley) Century comedy Aug, 72.
Sneak Easy (0««. PufTr) Comedy Aug. 72.
Stand Uo and Fiirht (Jack Perrin) Western Aug. 22.
Where Was T? (Reginald Denny) Farce-com-romance Aug, 29,.
Winter Brown Series Oufcault's "kid" ser Aug 79,,
Fdiicatine Buster Brown Buster Brown Aug,
Buster. Be GmA Buster Brown Aug. 79.
Peril* of the Wilds fBonomo) Serial .Sep. ^ .
California Straight Ahead (Denny) Thrill comedy .Sep.
Peacock Feathers (J. Logan) Domestic drama Sep.
Sfr-trHed (Edna Marian) Century comedy Sep.
The Party Sweet 16 comedy Sep. 5
1.000
4,800
2,000
1,000
2,000
4.354
5.537
2,000
2,000
2,000
4,890
1,000
1.000
2,000
6.800
2,000
1.000
7,400
1,000
2,000
6,618
2,000
1,000
2,000
6.426
2.000
2,000
2,000
1.000
1,000
1,000
2.000
4.850
1. noo
2.000
2. nno
1.000
2.000
2.000
2.000
1. 000
2.000
2.000
2.000
6.891
i.on
isa
2.008
7.500
1.000
i.oon
2.000
. 2.nnn
. 7,738
. 6.m
. 2.000
. i.ono
. i.nno
. 6,023
. 2,noo
. 1 nnn
, 2.000
. 4.397
. 2,nno
. I.noo
. 2.000
. 6.630
. 2.O0O
. 2.000
. ?.ao8
in en
. 7.-',18
. 6 747
. 2.000
. 1.000
84
MOVING PICTURE WORLD
November 7, 1925
Kind of Picture
Review. Feet
Dynamite's Daughter (Sedgwick) Mustang western Sep. 5.. 2,000
Pleasure Bent (Puffy) Fat man comedy Sep. 5.. 1,0(X)
■Call of Courage (Art Acord) Blue Streak western Sep. 12.. 4,061
Tricked (Cobb) Mustang western Sep. 12.. 2,000
Kight Within (Larkin) Mustang western Sep. 12.. 2,000
Phantom of the Opera (Chaney) Suspense-mystery Sep 19.. 8,404
Storm Breaker (House Peters) Sea town melo Sep 19.. 6,064
Westward Ho (Puffy) BlueBird comedy Sep 19.. 1,000
Too Much Mother-in-Law Century comedy Sep 19.. 2,000
Uncle Tom's Gal Century comedy Sep 19.. 2.000
Life's Greatest Thrills Special Sep 19.. 2,000
Sporting Life (Bert Lytell) Melodrama Sep. 28.. 6,709
One Wild Night (Edwards) Comedy Sep. 26.. 1,000
Of«cer No. 13 (Eddie Gordon) Comedy Sep. 26.. 2,000
Bustin' Through (Hoxie) Blue streak western Oct. 3.. 4,500
Cupid's Victory (Wanda Wiley) Comedy 'jet. 2,ri0
By the Sea (Puffy) Comedy Oct. 3.. 1.000
Calgary Stampede (Hoot Gibson) Thrill western Oct. 10.. 5,924
Just Cowboys Short western Oct. 10.. 2,000
Taking Chances Short western Oct. 10.. 2,001)
The Raid Short western Oct. 10.. 2,000
Green Eyed Monster (Arthur Lake) Comedy Oct. 10.. 1.000
Absent Minded (Neely Edwards) Bulls-eye com Oct. 17.. 1,000
Road from Latigo (E. Cobb) Short western Oct. 17.. 2,000
Ace of Spades (Desmond) Western chapterplay " Oct. 24
Nursery Troubles (Edna Marian) Century comedy Oct. 24.. 2,000
Shootin' Wild Mustang western Oct. 24.. 2,000
Hidden Loot (Hoxie) Action western Oct. 31.. 4,738
Boundary Line (Fred Humes) Short western Oct. 31.. 2.000
A Taxi War (Eddie Gordon) Comedy Oct. 31.. 2,000
VITAGRAPH
1925
Two Shall Be Bom (Novak-Harlan) Drama .. «
Pampered Youth (Laadii-C^lhoun) Drama Feb. 21.. 6,640
Redeeming Sin (Nazimova-Tellegen) Apache dr Jan. 31.. n.227
"^-arhoni.H fDaw-Welch) Melodrama Feb. 14.. 5^00
rides of Passion Drama May 2.. 6,279
School for Wires (Tearle-Holmquist) Drama April II.. 6,182
Baree, Son of Kazan (Stewart) L.. Northern drama May 30.. 6.893
Wildfire (Aileen Pringle) Racing melo June 20.. 6,550
Steele of the Royal Mounted N. W. Drama June 27.. 5.700
Happy Warrior Drama July 18.. 7.865
Ranger of the Big Pines (K. Harlan) Forest Ranger dr Auc. 8. . 7,032
'Love Hour (H. Gordon -Fazenda) Melodrama Sep. 12.. 7,036
WARNER BROS.
This Woman (Rich) Society drama Not.
Lover of Camille (all-star) Romantic drama Nov.
Dark Swan (Prevost-Blue-Chadwick) Drama Dec.
Narrow Street (D. Devore-Malt Moore). . Light comedy Jan.
T lehfhoin^ hv th#- Sea (Rin-Tin-Tin) Melodrama Ian
iLost Lady (Irene Rich) Social drama Feb.
Accoiiipcusc (.Prevost Blue) Society drama May
f)n Thin Ice (T. Moore- Edith Roberts) Drama Mar.
Bridge of Sighs (Dorothy MacKaill) Pathos dr Apr
My Wife and I (Rich) Emotional drama May
Man Without A Conscience (Louis- Rich) .. Drama Tune
How Baxter Butted In (M. Moore-Devore)Comedy July
Woman Hater (Chadwick-Brook) Love drama July
Tracked in Snow Country (Rin-Tin-Tin).. North drama Aug.
Eve's lover CRich-Lytell-Louis-Bow) Drama Aug.
Kiss Me Again (Lubitsch prod.) Light comedy Aug.
I imitert Mail (Monte Blue) Railroad melo. Sep.
Wife Who Wasn't Wanted (Rich) Romantic drama Sep
'His Majesty, Bunker Bean (M. Moore) Farce comedy Sep.
Below the Line (Rin-Tin-Tin) Dog melodramd Oct.
"Man on the Box (Syd Chaplin) Farce-comedy Oct.
1924
1.. 7,100
29.. 7,180
6 6,800
1925
17.. 6,700
10.. 6.700
7.. 6,700
2.. 7,480
a.. JjM
6,694
25.
7,182
6,592
6.591
1.. 7,139
8.. 7,237
IS. . 6.722
12.. 7,144
19.. 6,858
26.. 7.291
3.. 6.053
10.. 7,481
MISCELLANEOUS
ARTCLASS PICTURES CORP.
1924
Biff Bang Buddy (B. Roosevelt) Thrill dr Sep. a)..
Fast and Fearless (Buffalo Bill, Jr.) Thrill dr Sep. 27..
Walloping Wallace (B. Roosevelt) Thrill western Oct. 11..
-Hard Hittin' Hamilton (Buf. Bill, Jr.) Thrill western Oct. 18...
1925
Gold and Grit (B. Roosevelt) Thrill dr April Jl..
Bringing Home the Bacon (Buffalo Bill) .. Thrill dr
After Six Days ...-^ Biblical spec
4.500
4,500
4.700
5.000
4.650
4.650
10.000
5.000
4.825
4,851
5.000
5,000
Deerslayer (I W. Kerrigan^ _
On the Go (Buffalo Bill, Jr.) Western Apr. 4..
Reckless Courage (Buddy Roosevelt) .....Thrill western May 2..
?uicker 'N Lightning (Buffalo Bill, Jr.)... Thrill drama June 6..
earin' Loose fWally Wales) Stunt western June 13..
ASTOR DISTRIBUTING CORPORATION
Ji. LoTer*» Oath (Novarro) Melodrama 5,845
/Business of Love (Horton) Comedy-drama 6.038
The Shining Adventure (Marmont) Drama 5.136
The Wrongdoers (Barrymore) Melodrama 6,424
BANNER PRODUCTIONS
19^
The Truth About Wives Sherman-Hampton Aug. 2.. 5,600
The Man Without a Heart Novak-Harlan Aug. 2.. 6.000
Those Who Judge All star Aug. 2 . 5,700
1925
n>ii?htM-ii Who Pav All star cast May 30.. 5*10
"Wreckage (May Alison) Drama Sep. 5.. 5,992
COLUMBIA
Battling Fool (R. Fairbanks) Prize fight ,
Foolish Virarn (E. Hammerstein) ..Social drama
Price She Paid (A. Rubens) Marriage dr
Midnight Express fHammerstein) Railroad melo. Dec
1925
After Buainess Hours (Hammerstein)... Domestic melo July 4..
Danger Signal R.R. melodrama
Unwritten Law Drama
Waldorf
Rteppin' Out Comedy
'Ladies of Leisure Drama •
4.975
5.9nr
5.957
5.967
5.600
5,584
5.535
Kind o< Picture Seview Faei
S. O. S. (Perils of the Sea)
Lure of the North
Enemy of Men Drama 5,506
Price of Success Society drama 5,500
Sealed Lips
Fate o( a Flirt
Thrill Hunter
Penalty of Jazz
Perfection
Speed Mad 4,442
New Champion 4.470
Great Senpation »
Fight to the Finish
Handsome Brute
C. C. BURR
1924
Average Woman (Pauline Garon) Drama Feb. 9.. 6,400
Lend Me Your Husband (Kenyon) Drama 6,700
koutb lor Sale (S. Uolmqtiist) Drama Oct. 18.. 6,500
The Early Bira ^Umes> ComtAj Dec. 27.. 7,000
1925
Crackerjack (Hines) Typical comedy May 23.. 6.700
GINSBERG DISTRIBUTING CORP.
1925
Love Gamble (Lillian Rich) Melodrama July 11.. 5,76^
Before Midnight (Wm. Russell) Crook melodrama July 11.. '.W
Big Pal (Wm. Russell) Prize fight dr Oct. 24.. 5.800
INDEPENDENT PICTURES CORP.
1925
Drug-Store Cowboy (F. Fanium) Western eom.-dr Feb. 7.
Riders of Mystery (BUI Cody) Western May 2.
Gambling Fool (F. Famum) Western May 9..,
Fighting Sheriff (Bill Cody) Western May 23.
Border Intrigue (F. Famum) Western May 30.
LEE-BRADFORD CORP.
Pearl of Love (Leslie)
Lights of London (Wanda Hawley)
Passion's Pat'^way (Estelle Taylor)
Unrestrained Youth (Brandon 'Tynan)
Passionate Adventure (Joyce- Brook)
Way Down Upon the Swanee River ,
Wolfblood (M. (Hayton)
4JS«
5.000
5.000
5.000
5.000
6.000
6.000
6.000
. 6.000
8.000
. 6.000
. 6.000
LUMAS FILM CORP.
Overland Limited
R. R. melodrama.
Jig Uty Heart int. se
His Masetr's Voice (Thunder, dog) Animal dr
Shadow on the Wall Crook drama
Police Patrol Melodrama
Part-Time Wife Drama
6.008
5,750
6,050
5.689
6.075
RAYART
1925
Feb. 7..
Butterfly Comediea (Gloria Joy)
Super Speed (Reed Howes) Automobile com.-dr.
Geared to Go (Howes) Drama
Right Man (Larkin) Drama
Winning a Woman (Perrin-Hill) Drama
Getting 'Em Right (Larkin) Drama
Quick Change (Larkin) Drama
Youths Gamble (Howes) Drama
Double Fister (Perrin) Drama
Fear Fighter
Crack O' Dawn
Goal Gettef-
Snob Buster (Reed Howes) Action melodr Aug. 22..
Cyclone Cavalier (Reed Howes) Action -romance Sep. 26..
RED SEAL
Daisy Bell Song Cartoon , May
Ko-Ko Sees Spooks Fleischer cartoon Junq
Hair cartoons Marcus cartoon June
Ko-Ko Celebrates the Fotirth Fleischer cartoon July
Hair Cartoon Marcus cartoon July
Evolution Timely novelty (feature). . July
Ko-Ko Nuts (Out-of lnkwell) Fleischer cartoon Sep.
Marvels of Motion (Issue D) Fleischer-Novograph Sep.
My Bonnie Ko-Ko Song Cartune S«t>.
Silvery Art (special) Skiing in Alps Sep
Lands End Oem of the Green Sep.
Through Three Reigns Historical Sep.
Ko-Ko on the Run Out of Inkwell Sep.
Flirting With Death Alps skiing Sep.
Ko-Ko Packs 'Em Fleischer cartoon Oct.
Film Facts (Issue H) ^r.ifrazine Oct.
WM. STEINER PROD.
1925
30..
13..
20..
4..
4..
2S..
5..
12..
12..
19..
26..
28..
26..
26..
17..
17..
5.227
5,117
4,571
4j>n
4,928
I.OOO
1,000
300
1,000
3O0
4.200
1,000
1,000
1,000
2,000
1,000
2.000
1.000
2.000
1.000
1,000
1924
On Probation (Edith Thornton) Drama Dec, 13.. 5.000"
Hidden Menace Stunt dr 5.000
Branded a Thief Westem 5.060
Verdict of the Desert Westem 4,745
Valley of Vanishing Men Westem 4,6B
1925
Trouble Buster (Leo Maloney) Westem Feb. «..5.00n
SHORT FILMS SYNDICATE
Thirty Years Ago Novelty .Aqg.
I Remember Pastoral Aug.
Mixing in Mexico Bud Fisher cartoon Oct.
invisible Revenge Mutt & Jeff Oct.
1925
15.. 1,000
15.. 1.000
17.. 1,000
31.. 1,000
UFA FILMS. INC.
Siegfried (star cast) Romantic drama
Sep.
1925
12 •000
WINKLER
Jail Bird
.Alice cartoon Oct. 31.. I.OOO
The Theatre of To-Day
Equipment — Presentations — Prologues — Music
Edited by Colby Harriman
Is a Presentation Panic Approaching?
Pi^RilAPS we may be criticized for askinj^' such a ques-
tion. Maybe the fluttering of the production pulse which
we liave noticed is due to a temporary condition Ijorn of
excitement rather than to some organic trouble, but recently
we have received letters from producers and managers throui^h-
out the country in which were expressed all manner of opinion,
•offering innumerable prophecies as to what the jazz movement
will do to the standard j^resentation program. To us it seems
to be much ado about nothing. After analyzing the situation in
various key centers, we find that jazz programs are provincially
popular rather than universally. In Chicago, naturally, with
a man of Paul Ash's personality and ability, the idea is great
and succeeds in the theatre where Paul Ash happens to be.
But other theatres that have tried to copy the idea have met
with only a mediocre degree of success. With all due respect
to Ben liernie it has been found through our own personal
observation, and the study of various audiences' reactions, in
New York City,, that the interest has not been retained in pro-
portion to that of Ash. This is not a criticism nor a compari-
son of either man, as both are capable. It merely proves our
point of location, and audience demand and reaction. It must
be remembered that Bernie is confronted with the problem of
transient audiences, while Ash may classify his as average.
Following the methods as outlined by Ash and Bernie, pro-
ducers in smaller districts have attempted to carry out the ex-
cellent program suggestions, but it has been found that for
a steady diet the jazz program does not get over as well as
the diversified one, which is now in force. It does not seem
to us that it is a battle between the standard form and the new
jazz policy; it is not a question of the survival of the fittest
as it is of the adjustment of this production complex. We
find producers and managers following one particular theme.
Too often they have not the confidence to produce the extremes
in a single bill, that is where the greatest fault lies. Too much
of a thing is bound to pall. This needs no argument. The con-
sistent program of extreme diversity, brimful of novelty will
get the results. Why worry about your inability to secure a
second Paul Ash or Ben Bernie when you have it within your
own power to draw the crowds with diversified programs. Peo-
ple today demand novelty. Sometimes it behooves us to study
ourselves, the fault may Ije with us rather than with the public.
The individual producer holds the key.
Riesenfeld Resigns Rivoli Rialto
DR. HUGO RIESENFELD, Managing Director of the
Rivoli, Rialto and Criterion Theatres, New York City,
has tendered his resignation, to take effect in the near future.
It is with regret and a degree of surprise that the production
fraternity receives this announcement. Dr. Riesenfeld is re-
.garded as one of the outstanding figures in the development
of First Run programs. He is an unusual combination of
artist and business man, and during his regime at these theatres
he not only made them national institutions, but has offered
a variety of programs which were punctuated with unique ideas
and stage novelties. He may l)e called a "short subject special-
ist," and his success in presenting the .subjects of all types
and 'forms has aroused comment throughout the industry.
It has not been announced as to the future ])lans of the
Doctor, but we are taking this opjxjrtunity of expressing to
him in behalf of all ]>roducers our sincerest wishes that the
days ahead may be his best ones, and that he will continue in
the capacity for which he is .so ably fitted.
Irvin Talhot At Mosque
Irvin Talbot, who has been first conductor at the Rivoli
Theatre, New York, is riding on a crest of popularity as the
musical director of Fabian's new Mosque Theatre, Newark,
N. J. Mr. Talbot's career has been of unusual interest, his
work as a conductor beginning at the age of 13. For a num-
ber of years he was first violinist with the St. Louis Symphony
Orchestra under Dach. During the World War he was band
leader of the 69th Infantry receiving a commission of Lieu-
tenant, and then followed an engagement as musical director
of the Missouri Theatre, St. Louis. For the three years he was
associated with the Rivoli Theatre orchestra he evidenced
such ability as to mark him one of the leading musical di-
rectors on Broadway. Mr. Talbot has been in demand as a
guest conductor. During the past Summer he conducted the
orchestra of Grauman's Metropolitan at Los Angeles. He has
a penchant for hard work. Every film subject, whether a one-
reeler, cartoon or a super feature, receives the same high de-
gree of care and accuracy in the compilation of its score. His
understanding of the various moods, and in the selection of a
musical theme to interpret them, is at times startling. Mr.
Talliot is an extremely young man, and in view of his numer-
ous accomplishments, is certainly deserving of much praise.
Short Subject Novelties
EVERYBODY is sitting uj) and taking notice of the
movement inaugurated by the Moving Picture World
to emphasize the value of the short feature in the general
program make-up. We are interested in this from an
added angle as the short feature is ideal in forming a basis
for novel presentations. What the other producer will
do with the short subjects is of general interest to the
producers generale. The response to the call for short
su oject prologues and presentations is greater than we
ex])ected, and from leading producers some excellent treat-
ments are reported. We may term the short subject a
"producers paradise," and within it he will find the variety,
the tiovelty, the meat of diversity, for which he is striving.
There are music subjects, scenics of all types, trick sub-
jects lending themselves to mechanical features, comedy
and dramatic subjects that can be given an added panto-
mime or revue, and other opportunities in these single reel
gold mines.
We want to hear from all jiroducers. Producers in the
large and small theatres. We want to know what you
are going to do or have done with short subjects in pre-
sentation, prologue or epilogue treatment. This is not
a case of pioneer work, but one of being suddenly awakened
to the effect that you are a millionaire in ideas. We will
be glad to pul)lish your ideas in this department.
RothafeVs New Qang
SL. ROTHAFEL has o])cned his offices in Steinway
, Hall and is scheduled to introduce his new "gang"
over the radio within a few days. The personnel of his
new organization exceeds in qualitv the original C()m])aiiv
of artists. The MANAGEMENT o'f the Milwaukee Thea-
tre are introducing some orchestral novelties in a series
of a musical travelogue. Each week the orchestra is tc
present a number indicative of a foreign country as "they
tour the world." It is an inexpensive proposition and one
which is bound to be popular.
MOVING PICTUJiE WORLD
November 7, 1925
^^Romance and the Ages^^
A Four 'Part Offering, Which Should Appeal Because of
Its Novelty — Blending of Music, Colors and Lighting
Will Aid in Presenting a Popular Prologue
Moving Picture World Present ations — Devised By Colby Harriman
WE ARE offering a production novelty
which may be termed a presenta-
tion serial inasmuch as the story,
told in four individual episodes, forms a com-
pleted narrative. The idea prompting the
creation of such a novelty has been partly
technical and partly due to the volume of
subject matter which presented itself in the
selection of this particular theme. Romance
in the various Ages as reflected in the dance
and love songs includes compositions from
practically the entire category of song and
dance. The technical basis is a composite
set, by which is meant a setting that "grows,"
that various units are added each week to
the setting of the previous week, not only
changing its appearance but resulting in
a set of unusual proportions for the final
feature. The theme embraces so many pe-
riods that to properly tell the story, it is
necessary to divide it into four groups, and
in dividing the tlieme it has been found that
a story or subject can be completely told
in one presentation, and at the same time
form a link in the chain.
The first number represents the primitive
period, and this Episode is entitled "DAWN."
The general routine should include a brief
cycle of aboriginal dances such as the tribal
dances of Love and Triumph. The dancing
should be primitive in its formations set to
a definite rhythm, the sounds being produced
either by striking with the cupped hand the
bare thighs of the accompanist, or by pound-
ing a hollow log with a club. Add to this
some of the tribal chants which can be
found in musical selections which were used
in connection with the dance ceremonials
and especially at the primitive betrothals.
A man and a woman, the man a singer
and the woman a dancer, should be featured
in this number, as the two characters will
be used throughout the serial. The balance
of the routine is detailed in the specifications
following :
PLATE 1. A sketch of the setting for
the First Episode. The archway in the
foreground which is painted in a neutral is
highlighted to give the effect of rocks. A
ground row with rock top is placed up cen-
ter and back of the silhouette drop, a distant
rock piece is silhouetted. A set rock at ex-
trme right in the foreground and a set tree
opposite at left with a foliage border notice-
able at the top of the arch complete the
setting.
PLATE 2. Ground plan for Episode 1
shows the position of the various units of
the set and indicates a platform back of
the rock profile which is silhouetted on the
drop hung in two. The dancers clad in prim-
itive costumes dance in silhouette on the
platform. The effect is better as it does
not give the character a definite outline. The
singers work in front of the silhouette drop.
PLATE 3. The basic set which is used
for the foreground in all four numbers con-
sists of a cut drop or constructed arch on
a frame which is hung in one. Two columnar
shells (2) are placed right and left as indi-
(Continued on next page)
G'ROUND "Pu AN
-eTi5oi>e oMe-
\ SiLHoueTTE Drop
S^rT>„^,. G-ROOKlD T?r)w
— 5if7 Tnee
Arch .^•rcm
Arc H
Cut X)»?of
OR
CONST«OCT« 5
ARCH Of4
■3-
November 7, 1925
MOVING PICTURE WORLD
87
MARK STRAND THEATRE
New York City
{Week Oct. 25th)
Featiircd Picture ■ "Little Annie Roonie"
{United Artists)
PROLOGUE
Joseph Plunkett has produced an excellent
prologue for the featured picture. The scene
suggests a downtown section of New York,
in the neighborhood of an "L" station. The
super-structure, an elevated railway with
attendant surroundings is visible in the fore-
ground, and a typical building background.
The elevated structure effect is achieved
with two units painted to represent the
girders and supports placed in one and up
in three. A stairway which leads from
center off left extends to the border. A
newspaper stand is built in underneath the
stairway. Flats painted to represent houses
with accompanying fire-escapes, store fronts,
etc., are placed in alignment as the back-
ground. The whole atmosphere is one of
activity. A hurdy-gurdy is heard grinding
out a popular air as the curtain opens re-
vealing the Ensemble dressed in "Bowery
togs" doing a dance number entitled, "Down-
town." There is a push-cart peddler up right
center, a policeman talking to a group
around a lamp-post up extreme right. Various
characters passing to and fro all dressed to
carry out the efifect of lower New York on
a "home day." Ed and Marion Rutt do a
novelty Bowery dance. Tevis Huhn, banjo-
ist, renders several numbers, Ethel Bryant
is introduced as a Charleston specialty. The
various characters stroll off stage as Everett
Clark comes from the newsstand and sings
"Little Annie Rooney" the theme song of the
picture. The lighting treatment which is
dominated with canary and amber gradually
dims and at the end of the picture fades out
as the main titles of the picture are flashed
on the scrim.
The musical part of the Strand program
consists of the overture, "Buflfalmacco"
(Gasco) with Carl Edouarde conducting. The
organ solo is "Sometime," Fiorita.
I
CAPITOL THEATRE
New York City
{Week Oct. mh)
Featured Picture : "Fine Clothes"
{First National)
The surrounding program includes a group
of four divertissements.
1. Gladys Rice, Marjorie Harcum and
Sigurd Nilssen render "Goin' Home" from
the Largo of the New World Symphony
(Dvorak). The setting consists of a cut
arch drop in one, three fabric tree trunks
hung in the opening, two at right and one
at left, the tip of a foliage border seen at
center, and the end of a rail fence at ex-
treme left. Three characters are silhouetted
against an amber background.
2. Mme. Gambarelli, prima ballerina,
dances to the "Red Rose" from "Ballet of
the Flowers," by Henry Hadley. She appears
crouched in a large basket of flowers which
is placed center. Gold toned drapes high-
lighted green are hung as a backing. The
curtains are drawn in a sweeping fold at
center, and a black plush used as a backing
which emphasizes the light tones of the
basket covered with red roses. The dancer
is clad in a pink dancing costume.
3. Caroline Andrews renders "Una Voce
Poco Fa" from "Barber of Seville" (Rossini)
in an exquisite setting which consists of a
fiat at center with an arched opening painted
to resemble stonework. Dark tapestry drapes
are hung right and left in heavy fold.-. A
curtain is hung in the center of the opening
cut in a heavy fold and draped to the k "t of
the arch. A clavichord is placed at right
and a tapestried chair at left. Fabric tack-
ing is used outside of the archway. The
whole set is in subdued tones, deep blues,
purples, the singer working in canary spot
dressed in light colored gown.
4. Doris Niles and Ballet Corps present
"Pierrot's Serenade" with music by Drigo,
in a setting which is fantastic. A set house
of toylike proportions is painted on a flat
and cut out, placed at center. Red roof and
buff walls carry out the scenic treatment.
Blue fabrics are used to mask the ends of
the set piece and carry oflF. A foliage border
hung in folds is placed in one. Red patent
leather drop is hung as a backing, this being
highlighted in blue from the sides. The girls
dressed in "Pierrot" costumes of white, and
Miss Niles appearing in a ballet costume of
vellow.
/'
MOSQUE THEATRE
Newark, N. J.
( Week Oct. 27th)
Featured Picture: "The King on Main Street"
{Paramount)
An elaborate surrounding program has
been arranged for this picture. Irvin Talbot
and the Mosque Grand Orchestra present as
an overture "Second Hungarian Rhapsody,"
Liszt. This is followed by a number entitled
"Autumn Days," a seasonal tone poem fea-
turing Beatrice Hall, soprano; Hilda Barr,
contralto, and Victor Henry, baritone.
Mme. Ella Daganova, prima ballerina,
presents a dance specialty entitled "The
Genii and the Vase," a Myth Dance of Old
Araby. The setting consists of a large con-
structed vase of Arabic design placed on a
draped pedestal at center against a black
background which is highlighted scarlet
from the sides. The dancer is clad in color-
ful Arabian costume of an early period. The
vase is highlighted green and amber from
the side, the dancer working in a split canary
and amber spot. Balance of the foreground
is subdued with purple. This is followed by
a film novelty entitled "A Nocturne in Color."
Two scenic films, resplendent with water falls
minus the titles are projected simultaneously
on a scrim, the two pictures are upside down,
resulting in unusual fantastic formations.
Two singers dressed in Indian costumes are
placed in back of the scrim and highlighted
with a spot from the side, render "Waters
of Minnetonka."
The presentation feature is a Hallowe'en
novelty entitled "Jack O'Lantcrn." The
scene represents a corner of a harvest field
with a massive pumpkin at center with a face
cutout. The small pumpkins with similar
treatment are grouped at the left. Corn
shocks and attendant props are used to dress
the set. A witch appears at the opening weav-
ing a spell over the scene and exits as the
pumpkins in the foreground become ani-
mated, and members of the ballet corps
dressed in black with white stockings and
long white gloves treated with radia-activc
paint, wearing pumpkins on their heads, do
a weird dance. The lights in the set slowly
change from the subdued tones to warmer
colors as the Hicks Brothers, banjoists.
dressed as scare-crows appear in the eyes
of the large pumpkin and a pianist in similar
costume is seen in the mouth opening below
them. They render one number which is
followed with the introduction of Mary
Howard, dressed in a Hallowe'en masquerade
costume rendering a seasonal dance specialty.
The Hicks Brothers follow this with an un-
usual banjo novelty. The ballet enters
dressed as farmerettes and do a spirited
number with the entire company.
CAPITOL THEATRE
Chicago
Featured Picture: "The Pony Express"
{Paramount)
A diversified program has been arranged
and staged under the supervision of Francis
A. Mangan.
Overture, "American Fantasy," Victor
Herbert.
Albert E. Short presents a very well ar-
ranged overture in which are interpreted
several American patriotic airs as Victor
Herbert historically composed them.
A picturesque tableau portraying the land-
ing of Christopher Columbus follows the
overture. The stern of the Santa Maria ap-
pears floating at anchor, while upon the
shore Columbus and three Indians stand to-
gether.
The presentation includes :
1. "Kings of Syncopation."
This presentation has as a background a
black drop, upon which seven clown cos-
tumes of various, bright colored stripes and
squares are stitched, leaving openings for
the heads of seven musicians, who render
two syncopated numbers. Roy Dieterich,
tenor, sings "I'm the King of Jazz."
2. "The Magazine Girl."
Organ solo, "II Guarany."
Leo Terry renders this delightful organ
number in an enhancing manner, which is
one of the reasons for his well-earned
success.
Prologue to "Pony Express."
The curtain is opened revealing a rolling
prairie, shrouded in the blue haze of ap-
proaching evening. A canvas-covered wagon,
in the back of which two buckskin-clad
pioneers are seated is halted on the prairie.
^'Romance and the Ages"
(Continued from page 86)
cated, and the leg of the arch joins the col-
umn at (a) and (b). Two columnar shells
may be used as returns. The set should
be painted a dull gray and if given a stucco
effect the base for lighting will become
more effective.
The lighting in Episode 1 should consist of
a dull green and blue foreground; the rocks
and trees in the foreground highlighted on
the edges with amber, the two characters
working in canary shaft spots placed on the
sides, and an orange and rose medium on
the lamp placed back of the silhouette cur-
tain to highlight the dancers.
STAGE SETTINGS
Built, painted and Installed. Drapery setting
and drnpery curtains. Special seta and drops
for feature pictures.
SCHELL SCENIC STUDIO
COLUMBUS OHIO
Better Projection
This Department was Founded in 1910 by its Present Editor,
F. H. Richardson
Better Projection Pays
How It Is Done Counts
W. C. Budge, Springfield Gardens, Long
Island, says : With relation to the report
made by Arthur Gray, Boston, Mass., Sep-
tember fifth issue, concerning sprocket hole
shapes, would say that in the issue of July 4
was an article with a piece of film contain-
ing the same sprocket holes, sent you by
myself. At that time I reported that the film
ran quietly.
Out of the entire stock of positive prints
used by the New York City Pathe exchange,
the stock which is marked, on its border,
"Pathe Cinema France" is the only film which
runs quietly, but it runs very quiet indeed.
All the rest of the stock (much of which
is unmarked) runs, by comparison, very nois-
ily. Some of the stock is marked "Du Pont."
All the pathe stock other than that marked
"Pathe Cinema France" has sprocket holes
with sharp corners. I also note that all
Pathe stock is apparently a bit thicker than
the stock used by others.
Many brands of film having the sharp cor-
nered sprocket holes runs quietly when new,
which fact has puzzled me and delayed any
attempt to make report on the matter.
I note that the Eastman folk have changed
their type of perforation, and now use a
round cornered hole, which thus far has
seemed to me to be a big improvement.
I would like to measure the holes in noisy
film, but inasmuch as I do not own a micro-
meter caliper I guess I will have to pass that
up. With so many fly-by-night exchanges
busting into the business there are bound
to be cheap prints, and I am forced to the
belief that these cheap prints are not care-
fully made. Take two foot lengths of some
of them, lay them over two foot lengths of
the same stock and see how the holes match
up. Try it I
Of course where I am I get mostly old
prints, but once in a coon's age they seem
to make a mistake and send me a new print.
Brother Budge is a musician who, for some
reason which he explained long ago, but
which I do not now remember, gave up pro-
jecting musical sounds and, instead, took up
the projection of motion pictures. When he
made the change, he was not satisfied to
merely learn enough to "get by," which I am
sorry to say is the case with all too many
men. When he began to project motion pic-
tures he also began to study. He was not
satisfied to watch the wheels go round, and
the light leave the condenser and reach the
screen. He demanded information as to ex-
actly WHY those wheels performed, and in
precisely what manner those lenses operated
and did certain things
Budge is a comparatively new man in pro-
jection, but even so, I venture the assertion
that he is a more progressive, better informed
motion picture projectionist today that many,
many men who have been "getting by" in
projection for ten years past. He is in some
ways a better man right now than they will
ever be. Budge represents the type of man
who is the coming man in projection affairs.
The other type of man represents the element
which will, sooner or later, be eliminated, and
without having the least idea in the wide
world why they lost out.
Request Unheeded
Brother Budge noticed the request of this
department, which works constantly for YOU,
that projectionists take note of the difference
in performance, if any, of different shapes
and types of sprocket holes. The matter
was of GREAT IMPORTANCE, as you cer-
tainly all understood, from the standpoint of
the projectionist, as well as of great impor-
tance to the Committee of Standards and
Nomenclature of the Society of Motion Pic-
ture Engineers, of which the editor is a mem-
ber. It also is of great importance to the in-
dustry in many ways.
You were all asked to take note of any
difference there might be in steadiness of
the picture and noisy running there might be
in different types of sprocket holes.
OUT OF ALL THE MANY THOUSANDS
OF READERS THIS DEPARTMENT HAS,
ONLY TWO MEN, BROTHERS W. C.
BUDGE, SPRINGFIELD GARDENS, LONG
ISLAND, AND ARTHUR GRAY, BOSTON,
MASS., HAD SUFFICIENT RESPECT
FOR THEIR PROFESSION AND ENOUGH
ENERGY TO ACCEDE TO THE RE-
QUEST, AND MAKE A REPORT.
If that hurts your feelings I have absolutely
NO excuse to offer. This department is
read bv many thousands. That is NOT a
blind guess. I have ample evidence of it.
It benefits them. Few have the nerve to
deny that fact, but when those thousands
are asked to do a small, but very important
thing to HELP THE WORK OF THIS
DEPARTMENT, TO HELP THE MOTION
PICTURE INDUSTRY AND TO HELP
PROJECTION, ONLY TWO OF THEM
ALL GET BUSY AND DO IT.
Yes, Brother Budge, it is true that you
made a report ahead of that made by Brother
Gray. However, you merely reported that
the holes in question ran without noise, while
Gray made a COMPARISON. It is not
always the fact that a report is made which
is of large importance. It is how that report
is made. A single report that those holes
ran quietly had little value, though had a
Duplex
large number made even that simple report
it would have had large value.
Gray, as you may remember, found that twa
adjoining sections of film ran very differently.
On examination he discovered that one had
the type of sprocket holes under discussion
(round corner), which ran quietly, hence, at
least by inference, with slight .strain on the
film and the sprocket teeth, whereas the other
had square holes, which ran noisily, hence, by
inference, with greater strain both on teeth
and holes.
Important
Now, men, I will ask you once more to
take careful note of how the various types
of sprocket holes perform. If you find that
one film runs noisily, and another quietly,
try to find out what difference or differences
there may be, and send in a report, accompan-
ied bv samples of both films, if practicable.
The samples are not really necessary, how-
ever, if you will carefully describe any dif-
ference you may find and describe the exact
difference in performance. Men, I am NOT
asking these things because they help either
myself or this department. I ASK THEM
FOR THE BENEFIT OF YOU, OF MO-
TION PICTURE PROJECTION, AND OF
THE INDUSTRY. Get that simple FACT
fixed in your heads aad HELP THE PRO-
FESSION OF PROJECTION BY DOING
AS I ASK.
REMEMBER THIS: A beginner (by
comparison) like brother Budge, who does
his best to help both himself and the pro-
fession, may be a beginner, BUT he never-
theless is of far more real value to the in-
dustry, and to his chosen calling in life, thaix
is Mr. Wise Guy, who has had years of
experience, but who sits in solemn silence,
like a crab in its shell, hugging his often
very scant knowledge to his bosom, making
not even the most slight attempt to do one
solitary thing except "get by" as long as he
can in the best job the union will supply him.
Union Saddled
That type, of which there unfortunately
are many, just plain ride in a more or less
comfortable saddle, and their saddle is
strapped tight to the back of the union. They
are a pestilence and a nuisance, both to the
profession of projection and to any union,
though as a general proposition unions have
not yet awakened to that FACT. It is such
men that hold back the profession from
really being one. One "beginner" like Budge
is worth a dozen of them, or will be in the
days to come.
Straight talk? Yep, that's true, but DENY
OR DISPUTE IT IF YOU CAN! I defy
you to do it. If you can prove my statement
to be wTong, I will apologize like a man.
BUT first you have to show wherein and in
what way I am wrong, and remember this :
The 'Yes man' is NOT always your real
friend. Very often it is the man who makes
you mad enough to want to pull his block off
by telling you the BALD HEADED, UN-
PALATABLE TRUTH, who is really one of
the best friends you've eot. Think it over.
November 7, 1925
MOVING PICTURE WORLD
89
Bluebook School Answers 373 to 377
Question No. 373— Roy Saxon, Lufkin,
Tex^s, submits this as a practical question:
Is it or is it not advantageous to keep the
framing lever in as nearly as possible one
fixed position at all times?
I am sorry to say that no reply appears
from Brother Saxon, so we do not know
just what particular idea he had in mind
when he asked this question. I am going to
take up considerable space just showing you
the diversity of opinion held by men on a
thing of this sort. It is surprising.
Messrs. Thoreau, Clark and Richards,
Vancouver, British Columbia, hold this view :
On the Power projector the distance be-
tween intermittent sprocket and aperture is
altered when the position of the framing car-
riage is changed. It is increased when the
le-ver is down, hence the framing carriage
up, and vice versa. Theoretically increase of
distance between intermittent sprocket and
aperture has a tendency to make for un-
steadiness of the picture when the perfora-
tions of the film are not perfect. In prac-
tice, however, we have never found this so-
call(3d defect to be apparent on the screen, if
it really exists. However, due to the fact
that it is not always possible to frame ex-
actly when threading, we believe it to be
the besi; practice to have the framing lever
of the Power almost all the way down, but
due to tendency to leak oil when in full
down position, the Simplex almost all the
way up.
On the Power projector the toggle gear
arrangement which permits framing, causes
a slight disarrangement of the shutter tim-
ing, which must be compensated for by a
slightly wider master blade In the rotating
shutter. However, due to the speed of the
intermittent movement the thing as a whole
balances up very well with other makes of
projector.
Alex Wineki, Saginaw, Michigan (always
write your name very plainly), says :
Yes, it is advantageous to keep the fram-
ing lever in fixed position, because with the
Power when the framing carriage is all the
way down it is a bit hard to get at the lower
loop, and in case the film broke you would
have to re-thread, which would take too
much time (I don't quite get that, but I'm
just showing you the diversity of ideas.
There is a lot of that on many of the ques-
tions.—Ed.) With the Simplex this would
not bother, but you have a better oil circula-
tion by having the framing lever dead center.
So far as has to do with the projector
running better with the framing lever in one
fixed position, there is nothing to that. Any
projector will run just as well and smoothly
with lever in one position as in another.
C. O. Henning, Pastime Theatre, Iowa City,
Iowa, views the matter as follows :
"I have always found it to be an advantage
to keep the framing lever on a Simplex in a
central position. Then when it becomes
necessary to use it, it may be moved in
either direction to eliminate the misframe
with the shortest possible movement, which
makes it the least noticeable to the audience.
When it is in any other position, a quarter
frame o« may require the framer to be
moved three-quarters of a frame, this is a
nice sight to view when you are watching
a picture. A misframe is uncalled for, ex-
cept on the first showing of the picture when
it has not been screened for the orchestra.
Ray Gnaegy, Paducah, Kentucky, has this
to say :
It seems to me it is of advantage when
using a Power to set the framing lever so
as to keep the intermittent '^P^^'^^^^l^^^'
to the tension shoes as possible. However,
I don't believe it really makes as much ditler
ence as one would at first glance suppose.
W. C. Budge, Springfield Gardens, Long
Island,' says :
It is always advantageous to keep the fram-
ing lever in the center of its travel, because
shlumTmisframe occur (of course suh
things should not occur. That is ^^^^
well for the big theatres where the films are
oarefuUy examined and screened before pro-
jection, but not all projectionists are so for-
tunately situated, and until they are, or ex-
changes become very much more perfect, mis-
frames WILL, occur) you can frame the pic-
ture without nearly so much movement on the
Bluebook School
I Question No. 402 — Can you connect a g
I uroiector arc lamp to a 2-wire or to a S
I 3-wire svstem at anv point, and under g
I all <-ondition« of commercial voltaee? i
I Question No. 403 — Practical question p
I submitted by Chas. C. Colby, Santa Fe. |
I New Mexico. Supocse vou test across g
i the two outside wires of an Edison 3- g
i wire svstem, usin^ two 110 volt incan- j
I descent lamos in series, and pet fu'l 1
I lieht. You then, usincr only one ITO volt |
i larr»D, test from one outside wire to J
1 neutral and Eret only a faint e;1ow. You ^
I te<=t from the other outside wire to i
I neu^'-al and ?et nothing at all, what ^
I would this indicate? Or suppose you |
1 test from outside wire to outside wire, i
1 using two no volt lamns in series, and g
I get only a red filament, but from one |
I outside wire to neutral you eet full g
I light and from the other outside wire J
1 to neutral you sret only a red filament, g
1 What is wrong? g
I Question No. 404 — Suppose your thea- |
i tre main switchboard to be supplied |
1 with 3-wire feeders. The manager |
I comes rushing up, all out of breath, |
I and asks why a oart of the auditorium j
I lights have suddenlv gone dim and |
I others very bright. What are you go- |
I ing to tell him, without the slightest |
1 hesitation, is wrong? |
I Question No. 405— How many wires |
I are usually found in 2-phase and in 3- |
I phase circuits? |
I Question No. 406— Why did many of |
I those who started out answering these |
I questions in the beginning acquire such |
I a bad case of cold feet, pop back into |
I their hole and pull the hole in after |
I them? I am reminded of the number |
I who have dropped out by the fact that |
I I today received answers to the set be- g
I ginning with 378 from our old friend |
I Harry Dobson, Toronto. |
I New men come in occasionally, and |
I we welcome them cordially to the |
I family, or as Roxie puts it, "The |
I Gang." hoping they will stick, but darn |
I it we do hate to lose the Old Timers |
I Fell, of Collingswood, New Jersey, has |
I also fell by the w ayside— temporarily |
1 only I hope. =
PROJECTIONISTS!
Assure yourself ol a gooil
(ocus; a correctly sot shut-
ter: an atiso'iutoly clean
api^rture: by using a
M EGAPHOS
STEREO - PRISM
BINOCULAR
'xhe 8*Powe"— 2G Millimeter "MEGAPHOS"
The a row r ^^^^^ ^^^^ ^^^^
see Your Picture as ■^^^.'^l^X^' Z L days,
sent sub,ec.^..^cxamJnM,.; -^-Tr Gl.«.
CINEMA TECHNICAL BUREAU
3044 Leland Ave.
Chicago, 111.
screen to disturb the audience. Nothing I
knovi' of looks quite so bad as moving al-
most a whole picture up or down to frame it.
It surely does jar an audience.
F, H, Moore, Taunton, Massachusetts,
takes this view :
No mutter what the make of projector, I
have found it best to keep the framing lever
about midway of its travel, then when the
time comes, as come it will in most theatres,
when you have to frame, fhe movement on
the screen is not so much as it might be,
and probably would be were the framing
lever near the end of its travel either way.
By this I mean, thread in frame with the
framing lever set midway of its travel,
Glenn Wallace, Muskegon, Michigan, lugs
in still another idea and dumps it down with
a thud. He says :
I agree with the editor that Brother Saxon
probably had reference to one particular pro-
jector, and that was the old Power Six,
and Six A, with the steel toggle gear, which
when you had to frame your picture set up
a howl of protest, which meant that the
strain on them was greater than when in an-
other position. That has all long since been
eliminated, but there is another advan-
tage in keeping the framing lever in one
l-o.sition as much as is practicable, and thai
is the relation of the intermittent sprocket
U, the aperture, I have the idea that when
• he distance between the two is increased,
an added strain will be placed on the film
sprocket holes, particularly if projection at
high speed, with heavy tension, IVIy idea is
that because there will bo more film because
of the greater distance, there will be added
strain on ,the sprocket holes.
Of course there is a slight additional
weight of film, the inertia of which must be
overcome when it starts. That is true, and
to that e.xtent you are right, but. after all the
additional weight is so very slight that 1
think it may be said to amount to nothing
at all in practical effect— Editor.
H, E. Hurlbutt, Star Theatre, Oshkosh,
Wisconsin, takes this view:
This question may be answered with a
"yes" on two conditions, viz: The position
in which it is proposed to keep the framing
U ver, and the type of framing device on the
projector used.
In the case of the Power projector, where
movino- the frame lever alters the distance
between intermittent sprocket and aperture,
it is good practice to maintain the framing
lever as nearly as possible in one position,
but first the position of the framing carnage
in which the projector operate.s best should
be ascertained by experiment.
All projectors do not operate alike, bome
run most smoothly with the intermittent
close to the aperture, and some with it
farther away. On the type of projector
where framing is accomplished by merely
revolving the intermittent sprocket cir-
cumferentially— around its own axis— the
only advantage would be in ease of fram-
ii'K in case such a misfortune befell one In
the middle of a reel, if the framing lever
be set central with respect to its travel.
G L, Doe, Chicago, Illinois, says:
Yes there is an advantage in setting the
framer midway of its travel, or action, ex-
cept in theatres in which the films are all
aiwavs gone carefully over and put into such
condition that framing is never necessary—
the film being threaded in frame, of course.
With the framer central the picture may be
framed with the minimum of movement upon
the screen. ,
As to friend Saxon having a particular
make of projector in mind, 1 don't think so,
though due to added tendency to oil seepage
it is not advisable to run with the b mplex
framer in its lowest position more than is
necessary; also in my opinion the toggle gear
of the Power runs a bit better when the
.arriagB is In central position, though I ad-
n.it this may be largely imagination on my
pi;rt.
And there you are. I have, as I said,
printed all these answers just to show you
what an astonishing number of- ideas there
90
MOVING PICTURE WORLD
November 7, 1925
may be concerning things which seem quite
simple. The editor would set the framing
lever central, for the reasons set forth by
various ones, and if the projector did not op-
erate well with the lever there he would
most emphatically want to know WHY.
Question No. 374 — Another practical ques-
tion, this time by T. R. Guimond, Mobile,
Alabama. Using carbons well within their
rated capacity, either positive or negative
pencil — bum to a long, slim point. What
is the probable cause, or what various things
might be the cause?
I forgot to say that in addition to those
named, W. C. Budge, Springfield Gardens,
Long Island; T. R. Guimond, Mobile, Ala-
bama; C. H. Hanover, Burlington, Iowa, and
Chas. C. Colby, Santa Fe, New Mexico, also
answered question No. 373 more or less ac-
ceptably. And now to proceed.
All those before named, except Wineki,
who only answered two of the set, made
good answers to 374; also William L. Bar-
ton, Houston, Texas.
Hanover replies thus:
Penciling in carbons may be due to any
one of the several causes, or to a combina-
tion of one or more of them.
Usually it is due to current overload —
current in excess of the capacity of the
carbon, but by the terms of the question
this is '"out," so we must look elsewhere.
A carbon which is considerably too soft in
its shell composition, or which offers ab-
normal resistance to the current, will have
a tendency to pencil below its capacity as
judged by its diameter. Why the soft carbon
pencils J am not sure, but believe it to be be-
cause of fault in its binding material — the
material which is used as .i binder for the
carbon itself, and which is presumed to be
transformed into carbon of a sort in the
leaking proce&s, is of very poor quality, and
disintegrates in the heat of the arc, thus
permitting the carbon particles to fall away
before they are volatilized. This, mind you,
is only a sort of guess, so if I am in error
don't laugh. (Don't think your "guess" is
such a bad one, though the further fact that
a very soft carbon naturally has not the ad-
hesion of particles a hard one has, due,
in part at least, I think, to less applied
pressure in the process of manufacture, may
have something to do with it. Also I am
not sure, but soft carbon has a higher re-
sistance. Don't laugh if I'm wrong, for I,
too, am making a more or less intelligent
guess. It is impossible to know, or at least
to remember, all of such details as this, and
there is not time to ask a manufacturer for
the absolute low down on it. — Editor).
Abnormal resistance will cause a carbon
to pencil, because it sets up abnormal heat,
and abnormal heat in a carbon always has
tendency to cause penciling.
Anything which sets up abnormal (un-
necessary) heat in the carbon will tend to
cause it to pencil, therefore if my carbons,
or either of them penciled under the condi-
tions named I would first examine the' con-
tacts, to see if they were of ample area and
in good condition, because poor contact sets
up heat; also I would be very sure the
lamphouse ventilation was free and open, for
the same reason, and I would test to find
out if the amperage was not really higher
than I thought it was, because if the carbons
were only working a little below rated ca-
pacity— as carbons are supposed to do in pro-
jection work — a comparatively small boost in
amperage, which if it came gradually might
not be noticed, would do the trick.
This set of answers is getting lengthy, due
to my action with regard to the first one,
and Hanover's reply is, I think, so excellent
that we need not publish any more, except
to just list the causes set forth by Messrs.
Thoreau, Clark and Richards. They are :
"Dirty contact jaws. Badly pitted jaws.
Jaws made of metal having a too-high re-
sistance. Faulty carbon, or badly mixed .
composition in manufacture. Faulty line-up
(don't get you there. — Ed.) Soft carbons.
Poor lamphouse ventilation, caused most
likely by lack of attention on part of man
or men in charge. Ammeter out of order,
showing less amperage than is really being
used. Damp carbons."
Question No. 375 — Describe a cartridge
fuse, in detail.
Brother Gnaegy replies -thus :
.\ cartridge fuse consists of two metallic
terminals joined by a "barrel" of insulating
material, which also is fireproof. Inside the
barrel is an electrical conductor made of fuse
metal which connects the metallic terminals;
also the terminals are connected by a "pilot
wire," which is a small wire of fuse ma-
terial parsing to the side of the barrel and
just under a small hole in the same, over
which is placed a paper label. This pilot wire
is presumed to fuse when the main wire
does, and in so doing discolor the paper
label so one may tell by glancing at it
whether or not the fuse is "dead." The pilot
is not present in refillable fuses.
In non-refillable fuses the barrel is filled
with a powered, non-conducting material
which serves the purpose of instantly break-
ing the arc when the fuse blows.
In some fuses there is an air chamber, its
purpose being that, the heat conduction
through insulating material being slow, the
temperature of the fuse wire will rise rapidly,
and always in the same proportion, regard-
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le^:s of what the temperature of the outside
air may be. which is presumed to establish
a practically constant point of fuse capacity
at point of blowing.
'LI right, brother Gnaegy, go up to the
head of the class, though several of the
Kang gave you a narrow squeak for that dis-
tinguish tonnor.
Question No. 376 — Name and describe two
types of cartridge fuses.
Everybody made good on this, of course.
Hurlbutt says :
There are two types of cartridge fuse,
the difference being in the kind of terminal
used. One of what is called a "ferrule'
contact, which consists of a metallic "ferrule-
placed around and engaeingr the barrel at
either end. This ferrule is slipped into what
amounts to a spring contact, the same be-
ine two metallic clips engaging with t.\\f
fuse block terminals at their lower end, and
terminating in up-standing prongs, shaped to
fit the contour of the fuse ferrule, which
sorins' apart to receive the ferrule when It
is shoved between the clips under pres-
sure.
The other type is the same, except that
in either end of the fuse is a short bar of
copper, to which the fuse wire is attached
at its inner end. This bar is of width and
thickness varying with the amperage
capacity of the fuse. These copper contact
bars are designed to slip between two copper
contacts on the fuse block. The contacts
are made precisely the same as are the con-
tacts of an ordinary knife switch.
All right, all right! Shut up I You've told
the story, and told it well, so let's hie us a
step forward and tackle
Question No. 377 — Suppose you took charge
of a new installation and found there would
be a maximum current consumption, at
times, of 150 amperes of current in tbe pro-
jection room.. The projection room supply
circuit you found to be fused with 200 am-
pere cartridge type fuses, with ferrule con-
tact in good condition and tight.. Would
you accept the layout?
Brothers Budge, Thoreau, Clark and Rich-
ards, Wallace, Hanover and Doe saw the fly
in this one and — swatted it. Gnaegy did it
neatly and expeditiously, as follows :
I would NOT! The layout is neither safe nor
correct. Cartridge fuses with ferrule con-
tact? are used only on circuits carrying sixty
amperes or les.*^. Moreover I believe that
fusing at 200 amperes for a 150 ampere con-
sumption is allowing a too-wide margin of
safety.
Gnaegy is the only one who, in my judg-
ment, made an absolutely 100 per cent correct
reply, though Wallace came pretty close to
it. You will note that the question distinctly
states that the MAXIMUM current consunip-
tion would be 150 amperes. True the wires
would carry 200 amperes, but it does not fol-
low that the motors or lamps would stand
such an inrush of current as a rise in voltage
which would run the amperage up to about
220 amperes, which would be required to
blow tliese fuses, and though the separate cir-
cuits are all fused, I hold it is good practice
to fuse quite a bit more closely than that,
remembering that fuses are designed to carry
ten per cent, over and above their rated
capacity. As to the ferrule contact, I refer
you to pages 112-113 of the Bluebook. Ex-
amine wording on diagrams at top of pages.
TYPHOON COOLING QYSTEM ^
I TYPHOON FAN CO. 345W.39"ST. NEW YORK
^ , L_ ■ _^iJ
M O V I N G F I C T U R E W O R L D
r
Screen Brilliancy
For brilliancy on the screen make
sure you have Eastman Positive Film
in the projector. It is identified by
the words "Eastman" and "Kodak"
in black letters in the film margin.
Eastman is the film that is un-
rivaled for carrying the quality of
the negative through to the screen.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
MOVING PICTURE WORLD
MACK. SEJVJVETT
irt
The
Lady
A tale of wooden shoes — and heads; of soft hearts and sappy
domes; of an inn where anything might happen between
midnight and dawn, and it all did.
Another fast one from Alice Day that goes around the end
for a touchdown. As bubbly, bright and spaurkling as its title,
floating like a cake of soap on the tides of laughter.
PafH^comedy
TRADE
MARK
Moving^ Picture
WORLD
VOL. 77, No. 2
NOVEMBER 14, 1925
PRICE 25 CENTS
AN AFTER DINNER
SPEECH
By an exhibitor who has just come bacli from Hollywood
Mr. Toastmaster and Fellow Showmen:
I'm no speaker.
I letmy house front do the talking. (Applause.)
While I was in Hollywood one studio
impressed itself upon me.
That's the Metro-Gold wyn-Mayer outfit.
And 1 11 tell you why. , ^. .... ^- . .
^ {continued inside this cover)
Published by CHALMERS PUBLISHING COMPANY
516 FIFTH AVE.
NEW YORK CITY
Entered as second class matter June 17. 1906. at the Post Office at New York, N. Y.. under the act of March 3. 1879. Printed weekly. $3 a year.
(continued)
What's the use of kidding ourselves about pictures.
know what hlls the seats. ^Cheers J
And Metro-Goldwyn-Mayer knows how to cater to our public.
I saw some of the things that they've got coming.
And I realized that the best business move I ever made was when I signed for The
Qiiality Fifty-Two.
I overlooked no bets while in Hollywood. ^Laughter J
Seriously, pictures like "Sally, Irene and Mary," and Norma Shearer with Lew
Cody in "Free Lips," are pictures that I as an exhibitor would produce.
They've got one called "Bright Lights" with Charlie Ray and Pauline Starke.
The story of a small-town boy who falls tor a Broadway beauty.
That picture IS a wmner.
Every Metro-Goldwyn-Mayer picture I saw I felt this way about.
They've got my slant on pictures and 1 believe in mv slant because it's been
making money for me. (^Applausej
I saw Mickey Neilan making a comedy called "The Great Love."
WdtCh for that one, gentlemen.
I saw Mae Murray doing an Apache scene in "The Masked Bride."
Coming after "The Merry Widow" that beautiful girl's going to bring in a lot of
cash customers.
I guess I sound like a Metro-Goldwvn-Mayer salesman, ^haug/iterj
Well, I am, practically, because every Metro-Goldwyn-Mayer exhibitor gets to be
a salesman for the product sooner or later.
I had a great season so far with The Qiiality Fifty-Two.
But Tve seen a lot more of it.
And if you ask me what I liked best in Hollywood Til aiiswer frankly.
I liked best looking over those Metro-Goldwyn-Mayer winners that are still coming
to me on my Quality Fifty-Two contract.
I THANK YOU
November 14, 1925
MOVING PICTURE WORLD
95
the leading exhibitor
the man the banker nods to
is playing or going to pla^
AND THE OTHER SMASHING GREATER FORTY
Qicuximoum Q>ijctures
Here's Another
Box Office WOW !
♦♦[l/fADAM BEHAVE" comes from
a money family — the Al Christie
Comedy Specials — whose reputation
for luring the dollar from the pocket
of the patron to the cash register of
the exhibitor is established by the mar-
velous records of "Charley's Aunt" and
"Seven Days."
Made for Entertainment Purposes
Only— that's "Madam Behave." Built
around a sensationally successful
French farce, and with two of the
greatest stars of the day in the leading
roles — Julian Eltinge and Ann Pen-
nington-— directed by Scott Sidney,
who was responsible for "Charley's
Aunt," and carrying all the Christie
sure-fire comedy gags, "Madam Be-
have" has all the elements of a Riot.
Julian Eltinge and Ann Pennington
are two of the greatest box office assets
on screen or stage today.
Miss Pennington is an outstanding
star of Ziegfeld's Follies — and she's
just as magnetic on the screen.
Julian Eltinge is the Greatest
Woman Impersonator Ever Known to
the Stage or Screen. Last year he
toured the country from coast to
coast, making personal appearances in
first run houses.
In Twenty-five Out of Thirty-two
Theatres, Eltinge Broke The House
Record For Business With His En-
gae^ement !
Here is proved box-office drawing
power.
Cash in on this Special !
CAl
HRISTIE
comes through
with anothe
JULIAN ELTINGE as
oMadam Behave''
With
JULIAN ELTINGE 5^
ANN PENNINGTON
LIONEL BELMORE - DAVID JAMES
TOM WILSON - EVELYN FRANCISCO
JACK DUFFY- STANHOPE WHEATCROFT
Directed by
SCOTT SIDNEY
The Greatest Comedy Knock
ches a cousin:^
"CharfeyiiAunt'
Adapted by
F.M<^ Grew Willis
from the French
farce by
Jean Arlette-
ANN PENNINGTON
RELEASED BY
PRDDUCEKS DISTKIBUTINC COKPOKATION
F. C. MUNROE. F,«,d.„, RAYMOND PAWLEY. V,«.P.^,d«.. .nd Tr«ur« JOHN C. FLINN V..^«.dcn, .nd G.o<^. M«^n«
M<!nihrr Motion Picture Pr~l..r-rr. anrt D.stnhutors n( AmcriCii^Jnc,:^:WI_H^Jl^^
out Since ''Charley's Aunt''!
98 MOVING PICTURE WORLD November 14. 1925
1^
Tmtrits
alk right in, you showmen, to every showman's
Garden of Eden. Walk in to real money, to sweet
profits! For here's a picture that will smear your
records for a row of withered buttercups. It's a clean-
up picture from a clean-up play. And it makes that
exquisite old phrase "box office riot" seem a master-
piece of under-statement. P. T. would have hocked
the circus for this one!
LAZYBONES
Oivm daviYMw York J/m Succtss
of a lovable. Sd^n Triumph
\vith
MADGE BELLAMY-CHARLESmUCRlJONES
ZASU PITTS-LESLIE FENTON-JANE NOVAR
Sctmrioby FRANCES MARION
PRANK BORZAGE prodifctm
fox Film CorDoraticru
November 14, 1925
MOVING PICTURE WORLD
99
The happx surprise of the year!
For sure profits during' theholiday
season^BOOK IT NOW
A most
elaborate
production
Directed by
^ENRY OTTO
I CHESTER BENNETT
A WILLIAM FOX attraction founded
on a classic of literature by — -
^ SAMUEL TAYLOR. COLERIDGE r^tA
/ / CLARA BOW
See Fox Branch Manager
for your profit's sake!
nARGARET LIVINGSTON
lESUE FENTON
VIVIAN OAKLAND
EARLE WILLIAMS
PAUL PANZERw
GLADYS BROCKWELL
NIGEL de BRULlEPo
Fox Film CorporatiDrL
100
MOVING PICTURE WORLD
November 14, 1925
It has THRILLED
THREE GENERAHONS
AL^fA
RUBENS
1925
WILLIAM FOX
Oprestnts
EAST
with this supreme casP~
h
y
V
as presented in
1865
64
years
Ihis grand old drama
of passion, peril and
enduring love has
enjoyed continuous
Success and now
A NEW AND MORE
SPLENDKD VERSION
1895
EDMUND LOWE -^ALMA RUBENS ~ LOU TELLEGEM ~ MARJORIE DAW
FRANK KEENAN - BELLE BENNETT - PAUL PANZER ~ LTDIA KNOTT
LESUE FENTON - ERIC MAYNE ~ MARTHA MATTOX - HARRY SEYMOUR
^romtkcPlovelandTlarbY cMrs.Jienrr ^ood Scenam br ijcnoreJCoffet,
EMMETT FLYNN frodudion
Jiix Film Carporatioa,
November 14, 1925
MOVING PICTURE WORLD
101
modem
"Buffalo "Bill
One 'BeA TSet in any
BOX OFFICE
WILLIAM FOX
presenPS
BADtMAN
^ gripping drama mtHcJouthwcAern pMnS
MaxBran(lsGreltJ^ovel Senor Jingle BelJs"
'With
rom.
lllRA ^^fe^^cVRlL CHADWICR
PAUL PANZERT — ^ up Y KING
- and TONY, the tvonder horse
J. G . B LYSTO N E <^rodu<!tion
Fox Film Go rpD rati DO,
Member Motio- Picture Producer, and Di.tributors o( America. Inc.-Will H. Hay., President.
102 f
MOVING PICTURE WORLD
November 14, 1925
ARE YOU CLAIMING
"TKe Best Projection In Town'*?
A selling point with the public tha t is far too often neglected is
Perfect Projection.
You book good pictures; you advertise them; you stunt them, and
you ballyhoo them.
But—
Do you back them up with Perfect Projection? Are you telling your
public not only how good your pictures are but also how clearly and
perfectly you are projecting them?
It's an appealing argument to Mr. and Mrs. Public. Many times it's
the deciding factor with them. Furthermore they will advertise it
for you. Perfect Projection will give your theatre the very best kind
of word-of -mouth advertising.
For quickest and best results consult F. H. Richardson's 4th Edi-
tion HANDBOOK OF PROJECTION -the straight-line ap-
proach to Perfect Projection.
Price $^-00 Postpaid
AT YOUR DEALERS OR DIRECT FROM
CHALMERS PUBLISHING CO.
516 FIFTH AVENUE
NEW YORK CITY
BUSTER
KEATON
in his biggest
i
ZIP go the records! "Go West"
is coming. Chalk up a new
score for the house! Buster
knocks the old totals for a row
of bank-deposits. "The Nav-
igator" did the business. "Seven
Chances" did the business. But
wait 'till you count the gate on
"Go West." And you can tell
your audiences now that one
of the funniest comedies ever
made -bar none— is on its way
to give them the treat of their
lives. Go get the coin. Go get
"Go West!"
BUSTER KEATO>
in GO WEST
presented by
Joseph M. Schenck
directed by
Buster Keatot
I
Jack and Ben Cooney of the Capitol Theatre, Chicago, Pronounce "Steppin' Out" as
"the biggest thing since 'Charley's Aunt'" — and it proved it at the box office.
Every Columbia Picture has been a
M.aney 'maker for the Exhibitor*
ANOTHER. BOX-OFRCE RECORD SMASHING ATTRACTION
COMING SOON
Elaine Hammerstem
w,.- ROBERT ELLIS AND A BIG CAST
jame's'p'hogan h/rrTcomki joe"'bra"ndt
COUUMBIA PICTURES CORP
Produced and Distributed by
COLUMBIA PICTURES CORPORATION
1600 Broadway, New York City
104
MOVING PICTURE WORLD
CRAMMED WITH ACTION
AND EXCITEMENT
Should pep them up to
a high pitch of enthusi-
asm."—Moving Picture
World.
November 14, 1925
Produced and Released by
UNIVERSAL
- with Mary McAllister
and Al Smith
Directed by Henry McRae
i
OmofUmVERSAlS'mchY b'JiavmUirt serials/
MovilsrG Picture
WORLD
FouticIqcI in l^OJ hi^ J, T^, Chalmers
Shaking Hands
FOR thirty-five minutes last Tuesday Warner Bros,
owned the most novel theatre in the world. In a
little over half an hour their investment soared to
the SKY and came to EARTH. Not a penny was lost in
this amazing theatre deal. But two dreams met in the
transaction. And a new chapter was written in the history
of the MOVING picture.
SKY WRITING.
The theatre which Warner Bros, so briefly and so
historically acquired was the Sikorsky Theatre, the giant
biplane built and piloted by Igor Sikorsky, the Russian
inventor. High up in the clouds above Long Island
Warner Bros, staged on last Tuesday the first exhibition
in America of a motion picture in an AIRPLANE.
A little portable projector whirring against the roar of
two twelve cylindered motors! A screen made of air-
plane WING linen hanging snug in the bow of tlie ship —
a FEATHER borrowed from plumage of the EAGLE!
Instead of a clock above the proscenium arch — an ALTI-
METER every "minute" on its face meaning a thousand
feet in AIR!
No need for STUDIO clouds to move across the stage
for the prologue of THIS picture. New clouds were born
in NATURE'S studio for this feature eveiy minute.
The only standee — or rather "KNEELEE" — in the
house was J. Harrison Edwards, crouching at the pro-
jector on the floor of the cabin amongst PATRONS who
were willing to offer an insurance policy as the possible
price of admission.
Jack Edwards, in charge of exploitation of Warner's
Theatre, is the man who originated and staged this unique
presentation. Edwards, in his own way, will rank with
the other famous "NUTS" of history— "nuts" like C.
Columbus, R. Fulton, and T. Edison.
To us Columbus, Fulton, and Edison are great men.
They got their start, however, under the TOLERANCE
accorded men just one jump ahead of the MAD HOUSP'
superintendent.
Marie Prevost in "Bobbed Hair" was to have been the
heroine of this AERIAL RELEASE. At the last moment
a print of "Bobbed Hair" was not available, and Rin Tin
Tin galloped to the rescue in "The Clash of the Wolves.'"
The dog fought a brave battle on his sky screen against
the sun beating in through the ciibin windows. But tlie
SOLAR "baby spot" proved too strong for him. Never-
theless the experiment was a success.
Now, moving pictures have been exhibited in (jueer
places before. In an igloo on the rim of the ARC/FIC tlie
Eskimo has been startled by slow movies of him.self, Iiis
seal and his polar bears. On a coral isle in the SOUTH
SEAS the cannibal has gazed in wonder at his own
behavior.
But up in the clouds above LONG ISLAND one GREAT
DREAM clasped hands with another— the motion picture
and passenger service in the air. The meeting was more
with the Clouds
than the product of an exploitation mind. It showed
ANEW that the heights of the motion picture as a me-
dium of entertainment are far flung as the sky toward
which the Sikorsky Aerial Theatre vaulted.
A few pounds of celluloid, a few pounds of projector
and an airplane wings over land or sea with a LAUGH in
its heart!
Get the picture, not so very many years ago, of a row
of still cameras standing at the turn of a race track, to
make a "moving" picture of a horse race. THEN get the
picture of two rows of audience, — including Mr. and Mrs.
Undersigned — sitting in the aibin of an airplane; tearing
through space at one hundred miles an hour, watching
Rin Tin Tin, the modern four-legged parallel of the
original subject.
The motion picture climbed skyward last Tuesday on
the shoulders of a scientific giant — aviation. Every day a
tiny strip of celluloid reaches out and clasps an art or a
science to itself with hoops of steel.
The motion picture is the meeting place of all the arts
and of all tlie sciences. The INFANT industry, but born
in the LAP OF THE GODS and there reared.
It was fitting that the first airplane exhibition of motion
pictures should have been presented in the plane of Igor
Sikorsky. And that Sikorsky himself should have piloted
the first aerial theatre through the clouds. For Sikorsky
is a DREAMER. His original financing was done by hard
working Russians who believed in him. Refugees who
could ill afford the luxury of a vision gone wrong.
There is coming a time when not one but many theatres
will travel in the air. When Warner Bros, will add an
AIR DIVISION to their exchanges. When Rin Tin Tin
will gallop acro.ss the Atlantic in thirty-odd hours. When
the nimble witted moving picture critic of the "Aerial
Express" will radio back his first wise crack review:
"Here's a picture no air audience ain WALK OUT on."
And who knows but by that time the Air Traflic Board
will have judiciouslv ordered the gentle regulation of
"Dropping the MOVfE CYNIC"— overboard?
Last Tuesday was Election Day. Warner Bros, were
elected the Wright Bros, of aerial exhibitors. It was not
a landslide. It was a SKYSLIDE.
AND we voted THIS ticket: — We are prouder than ever
to be associated with the MOVING picture industry.
106
MOVING PICTURE WORLD
November 14, 1925
Somethin
Keep Riesenfeld on Broadway
DR. HUGO RIESENFELD has resigned as managing
director of the Rivoli, Rialto and Criterion Theatres.
Whatever his plans, Hugo Riesenfeld should not be
permitted to leave Broadway. He belongs to Broadway.
He is as much a part of Broadway as the lights that make
it the world's most famous Mazda Mall.
They tell us that it is lonesome up on the PEAKS of suc-
cess. Not many folks to talk to. And those you CAN talk
to not very human. You know, the kind of guys who have
the first dollar they ever earned framed on the wall. Hugo
Riesenfeld is on a peak, but it is NOT lonesome up where
he is. Because he talks the language of entertainment and
millions climb up EASILY to listen to him.
t> INCE Dr. Riesenfeld came to the Rialto ten years ago
O thirty million people have paid to see pictures as he
presented them in the theatres under his direction.
You cannot be a swivel chair director and bring them in
like that. Riesenfeld's doctors and his family have told him
that there is such a thing as an eight hour day. It has been
the exception where Riesenfeld has not done TWO eight
hour days in one swing around the clock.
What you can do in the marble palace on Broadway and
the stucco house on Main Street are identical. You either
GET somewhere or you don't. Every showman may not
have the staflf which Riesenfeld has. But with the tools
he DOES have he can WORK just as Riesenfeld has.
Broadway is pretty well filled up with first run houses.
Any one who thinks there is no competition on Broadway
is out of focus.
But it takes more than bricks, mortar and films to make
a picture theatre a productive investment. It takes show-
manship. Riesenfeld has it.
Put Riesenfeld in Bellaire, O., or Painted Post, Nev.,
and he will make just as fine a success as he has on Broad-
way.
But Broadwav is his playground. Broadway is his show-
ground. For SOMETHING that is CONSTRUCTIVE:
—Keep Riesenfeld on BROADWAY.
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin^
Moving^ P Ic tiir-e
WORLD
EDITOR WILLIAM J. REILLY
Published Weekly by CHAL.MERS PUBLISHING COMPAM, B16
Fifth .\venue. New York, N. Y. Telephone: Murray Hill lGlO-1-2-3.
Member Audit Bureau of Circulations. John F. Chalmers, president;
James P. Chalmers, Sr., vice-president: Alfred J. Chalmers, vice-presi-
dent; Eliza J. Chalmers, secretary and treasurer, and Er\ In L. Hall,
business manager.
Branch Offices: Joseph Esler, 5434 Glenwood Avenue, Chicago; W.
E. Keefe, 6404 Sunset Blvd., Hollywood. Cal.
Managing Editor — John A. Archer. Circulation Manager — Dennis J.
Shea.
Subscription price: United States and Its possessions, Mexico and
Cuba. $3.00 a year; Canada, J3.50; foreign countries (postpaid),
$10.00 a year. Copyright, 1925, Chalmers Publishing Co. Copyright
throughout Great Britain and Colonies, under the provisions of the
Copyright Act of 1911. (All rights reserved.)
Other publications: Clne-Mundial. Published in Spanish and cir-
culating in all Spanish speaking countries of the world. Technical
Books.
VOLUME 77 <f^^^^^t>5 NUMBER 2
g That Is
Action — the Best Loud Speaker
E\ ER since press books and exploitation books were
published, publicity and exploitation men in New
York have said to the exhibitor: "Tie up with THIS."
And "Hook up with THAT."
SUGGESTION is all right. DOING IT YOURSELF
is better 3'et.
In the press book of "The Last Edition," an Emory
Johnson production for F. B. O., Nat Rothstein laid out a
stock "last edition" for exhibitors to use as a "final edition"
for their local newspaper, explaining that the exhibitor
could localize the miniature paper in a way to get the best
results. A good piece of advertising SUGGESTION.
THEN Nat went out and DID IT HIMSELF. On elec-
tion day in New York he put newsboys on the streets
with a "last edition" of his own. Starting early in the
morning these boys gave New York the scarehead news
"WALKER WINS," and advertised the local showing of
"The Last Edition."
Jimmie Walker won, the saints be praised, as every one
knew he would, including Nat Rothstein.
.•\CTION is the best loud speaker in the world. That's
ACTION. That is DOING something CONSTRUCTIVE.
What's RIQHT with the Movies
WHAT'S RIGHT with iht movies? It is a pleasure
to write it- the CHRISTIE BROTHERS. In
olden days majesty was surrounded with the
HOKUM dictum, "The KING can do no wrong."
The rate of exchange on the kingly crown has fallen low.
The head that used to be uneasj- under a crown is now glad
to ease under a Stetson.
But we'll gamble that if we were to propose: "The
CHRISTIES can do no wrong," there would be joy in
every movie Mudville from coast to coast.
There is something about these men that makes vou
LIKE them, ADMIRE them, TRUST them. To meet Al
and Charlie Christie is to know a couple of PERSON-
ABLE gentlemen, who talk PLEASINGLY of GOOD
things.
Fourteen years ago these brothers made the FIRST pic-
ture in Hollywood. In an orange grove where a HOTEL
of theirs now stands they shot three hundred feet of PIC-
TURE for Nestor. When the)- packed their negative into
that orange grove they probably did not pack an inch more
than three hundred feet.
Well, you're either played or seen "Charlie's Aunt," so
\ ou know how they shoot 'em now.
The Christie brothers today are producing for Educa-
tional twenty-eight two-reel comedies under the brand name
which they have made stand for clean entertainment. They
()l)erate the Metropolitan studios, producing fifteen features
for Producers Distributing Corporation's current program.
We are certain that every one in the business who know
the Christies wish there could be a LOT more like them in
the industry.
There is ANOTHER man in the Christie family who, like
them, talks clean and shoots straight. Pat Dowling. He
has been a member of the Christie film family as advertis-
ing and publicity director ever since it began. And he has
reflected, in all his contacts and all his dealings, the
.SUNNY manner in which the Christies operate. The
M.AXY men Pat Dowling has met in his MANY swings
around the country will stand pat on Pat.
"The KING can do no wrong" was majestic applesauce.
But "The CHRISTIES can do no wrong" is STRAIGHT
stufif. What's RIGHT with the movies? The ChrLsties !
That includes Pat Dowling.
November 14, 1925 MOVING PICTURE WORLD 107
Construct iv e — ^euiy
MOTION Picrt.i.El'BO ^^^^^^^v.^.
York CiT^
..LL V....—'
Nov
r 4,
, m"°^,J;ts ofnoe can ^.^ure Tl^^'^^tn Grand
® T sent. ^° ^^erecJ a.
1" t^and v^if rstated-. ..y. here in
on Octcter 6th , Miot^ig-"^, °lnet any of
'° „v exhibitor ^",^,,^oce a^ai members
fllf any real S"^-^ „ .^no ar , ^ = .
;,ntry Astrlfeutors att^-^n^^ ^^j, ^iil
the <=°"^uoer3 or <ij^^^\ui o^^/^^^e assooVati ^
the pT°'^"^ifttlon a"%fi.oes o^ ^^iv used ^o
this ^f°"^.e good <;^y^pathetioaUy^aaon °r ,
le i^^'.^f confer en=f,/3" interest-^ pun o
to^« ^ Jeleen e.hihitor. -^y
;^l.erever anc ..ffioulties ^f3\hat can they-
X find ^-,\rxf-'-f fr^"^^^^^
di3-/rlo"the^^aa^if r^^rfv- T^l 'to -/.^
-rutreBush.or- .„d he.
.t roSe^n^;re%e;dy aV country ,
t,rou6-'t t, „e ar« ^t,roughou wishes
r/art^e Bush.or- ^^^^^ and he.
T.HE philosophers tell us that only an exile can un-
derstand an exile. That may be true as far as
UNDERSTANDING goes. But what about actual
HELP? An exile cannot LIVE on solace that confines
itself to WORDS. Sympathy is human, but it is not a
negotiable asset. You cannot cash pretty speeches in at
the bank.
Today in almost every form of human endeavor ORGAN-
IZED instruments of ASSISTANCE are at hand. We
have them in the moving picture business. In exhibitor
organizations, state and national. And in the Motion Pic-
ture Producers and Distributors of America, Inc., headed
by Will Hays.
LAST week in an editorial headed "Gentlemen of the
Sales Jury," we asked that something definite and
CONSTRUCTIVE be done for A. H. Higley, owner of the
260-seat Rushmore Theatre in Rushmore, Minn., who wrote
this to us: "I have closed my house for the present, due
to lack of patronage, and hardly think I will open again.
If the small town theatres want to live, there will have to
be something done on the part of the exchanges to give
us a better rate, because the large towns are getting even
a cheaper rate than we small fry. I CAN PROVE THIS."
One more theatre in the zone of high MORTALITY.
One less EXHIBITOR.
What's to be done for the Rushmore Theatre and every
property like it, whether Rushmore be in Minnesota or in
Pennsylvania?
The fact is that Mr. Hays is the first and only one to
come forward with an offer of SOMETHING that is CON-
STRUCTIVE. His letter is reproduced above.
SOMETHING remains to be said by the Minneapolis
exchange managers who serve Rushmore amd by sales
executives in New York. What's the verdict on Rush-
more, gentlemen of the sales jury?
In the mesntime, Mr. Higley, tell your story to Mr. Hays.
108
MOVING PICTURE WORLD
November 14, 1925
Seider Business Manager of
P* T* O* A*; Service Keynote
THE Administrative Committee of the
Motion Picture Theatre Owners of
America, consisting of A. Julian Bry-
lawski, Harry Davis, M. E. Comerford,
Xathan Yamins and Jake Wells, together
with R. F. Woodhull, president ; Sydney S.
Cohen, chairman of the Board of Directors ;
L. M. Sagal, treasurer, and Joseph M. Seider,
chairman of the Contract and Arbitration
Committee, has been holding a series of
meetings in New York City from Wednesday
until Saturday of last week, and has taken
up an intensive study of the general situation
which confronts the industry at this time.
The expected move to appoint a business
manager and install him in separate offices
for the conducting of the business affairs of
the association has been accomplished and
the appointment is announced of Joseph M.
Seider, president of the M. P. T. O. of New
Jersey as business manager, and new and
larger quarters have been engaged for the
organization at 745 Seventh avenue, New
Mr. Seider will immediately proceed with
the organization of a Service Bureau for
exhibitors and take up in a large way the
conduct of the affairs of the organization in
conjunction with the national president and
the Administrative Committee, which func-
tions for the National Board of Directors.
The Administrative Committee and Mr.
Seider have had a series of conferences with
Will H. Hays, president of the M. P. P. D. A.,
with a view of advancing the general condi-
tions. Progress was made on the question
of a more equitable contract. Several sug-
gestions for the perfection of the arbitration
situation have been advanced and most cor-
dially received. The further co-operation of
the two great branches of the motion picture
industry holds forth great promise for real
advancement in solving many of the vexa-
tious problems.
Loew-Metro-Qoldwyn Ball is
Huge Success; Crowd Enormous
AFTER the last couple had left the
dance floor, after the last of the great
array of entertainers had finished their
act and the lights were dimmed at the Hotel
.\stor, it was realized by the enormous
crowd which attended that the Loew-Metro-
Goldwyn Club on Saturday evening, October
31, had hung up another record by putting
over the greatest event of its kind in the
memory of Manhattan. Over 50 entertainers
from Broadway's biggest hits contributed
to the mammoth entertainment program.
Many of the most prominent persons in
the show world were on hand, some to per-
form, others as guests.
Nils Granlund, to w-hom the club is large-
ly indebted for the magnitude and success
of the affair, acted as master of ceremonies
and started things off with a bang by intro-
ducing the comely chorus of "My Girl,"
and Marie Saxon, star of his "Merry, Merry."
A player small in stature but big in popu-
larity was Norman Phillips, Jr., of George
White's "Scandals," who spilled some of his
best stories. Next come Schwab and Man-
dell's "Captain Jinks" players, J. Harold
Murray, featured song writer of the show,
who sang "Mandalay" and did a number
with the girls; then Joe E. Brown, the com-
edian, who did his comedy special with Oli-
vette, and an eccentric dance.
The "Dearest Enemy" company was next.
Charles Purcell and the Colonial Male Chor-
us were followed by a song and dance num-
ber by Chas. Purcell and Helen Ford.
Then came the ladies of the "Gay Paree"
ensemble, followed by the Totem Pole num-
ber from "Rose-Marie." Kick-in-the-Pants
Keeler "Charlestoned" all over the lot.
Then came the colorful pageant from Zieg-
feld's "Louis the XIV.." including the "When
You Smile" beauties who did one of their
most popular numbers. Miller and Lyie
kept the audience laughing. Earl Carroll's
pulchritudinous "Vanities" belles brought the
visual part of the affair to a temporary close
with two pleasing numbers.
Entertainers and guests then adjourned to
the dining ro*oms where an excellent early
morning supper was served at 3:15 A. M.
The entertainment was resumed oncp
more with the choicest offerings of
New York's most popular night clubs.
Among these were the gloom-chasers of the
Silver Slipper, the Oriental Frolic from the
Club Caravan, the Hokum Revue of Lew
Brown and Sydney Claire of the Melody
Club, the Del Fey Club presented its "Fas-
cinations," followed by the "Frivolities Num-
bers" of the Frivolity Club, and then from
the Club Alabam' "Alabam' Fantasies."
At 6:45 the orchestras struck up the music
for the last dance. Among the orchestras
that lent their talents were those of Emil
Coleman, Harry Archer, Jimmie Carr, Paul
Specht, Wheeler Wadsvvorth, Fletcher Hen-
derson and Ben Friedman, Arthur Hammer-
stein, Al Lchtz, Will Fowler and those of
the night clubs mentioned.
Among the notables present were Marcus
Loew. Al Jolson. Mae Murray, William Rus-
sell, Hope Hampton. Esther Ralston Helen
Ferguson, Lucy Fox. James Kirkwood. Lila
Lee. Johnny Hines. Dorothy MacKaill Wal-
ter Miller, Lois Moran, Fannv Ward ' Nile-;
Welch. Ruth Stonehouse, Arnold Daly Sig-
r.d Holmquist, Allene Ray. Fay Lanphier
(Miss America), George White and manv
others.
ASSOCIATED EXECUTIVE VISITS
COAST
Oren Woody, recently appointed special
representative for Associated Exhibitors, has
arrived on the coast for a month's visit. Oren
is a brother of Jack Woody, general sales
manager of the company. While here Mr.
Woody will assist in an advisory capacity the
producing units releasing through Associ-
ated. He is at this time particularly interested
in the Monty Banks and Strongheart fea
tures, which are being produced under the
suoervision of Howard Estabrook.
JOSEPH M. SEIDER
President of the M. P. T. 0., Nezv
Jersey, has been made Business
Manager of the M. P. T. O. A.
Ohio Churchmen Are
On the Warpathy
Reports Say
The Ohio atmosphere is full of rumors, ap-
parently from a reHable source, that church-
■nen are about to resume the warpath, with
the elimination of Sunday movies as their
objective.
Well executed efforts in the past in many
Ohio cities, and the smaller ones in partic-
'lar, have resulted in closing some of the
picture houses and a few of the legitimate
theatres. Exhibitors and legitimate managers
in the larger cities, when attacked, have
fought back with determination, and as a
result Sunday business in flourishing.
On the statute books of Ohio is a very
ancient law making it unlawful to conduct
any entertainment on the Sabbath day where
admission was charged. This dust-covered
provision was enacted into law approximately
the same time some busy Ohio legislators
went on record with another famous bit of
legislation which someone hauled out at the
last session of the General Assembly and had
repealed.
Now, according to reports, a fight is to be
launched to have the law enforced. This in-
formation comes on the heels of action by
one Buckeye church organization providing
for the appointment of a special committee
to aid the state picture censors. Naming of
this special committee is said to be the
initial step in the proposed crusade for dark
playhouses on the Sabbath.
COMPROMISE REACHED
An agreement has been reached between
the Rochester theatres and the members of
the Musicians' Union. The musicians refuse
to state what the agreement involves. They
had asked for a boost of §7 a week for men
working six days a week and a raise of $10
for those working seven days. The man-
agers had offered a compromise rate of $3.
November 14, 1925
M n r f X n picture ^urld
109
Merge in the West
VoYamount Replies to Commission's
Charge of An Attempted Monopoly
Bulky Brief Written in Defense of Manufac'
turers* Right to Sell Product Directly to
Consumer^ Without Middlemen
IN a brief filed with the Federal Trade Commission on November 2, the
Famous Players-Lasky Corporation makes a general denial of the charge
that it "conspired" to establish a monopoly in the industry. It consists of
two bulky volumes. The preface states that it is written "in defense of the
American manufacturer to sell his product directly to the consumer, without
the interposition of either wholesale or retail middlemen." One sub-heading
declares that neither "Famous Players-Lasky Corporation nor any of its con-
stituent corporations now has, or ever has had, any semblance of monopoly in
any branch of the motion picture industry."
I The Golden State Theatre and Realty |
1 Corp. of San Francisco, operating i
1 thirty-three picture houses in North- J
g em California, has joined a merger i
I which includes the Far West Theatres, |
I Inc., of Los Angeles and the North |
1 American Theatres, Inc., a New York |
I syndicate. Harry Arthur, formerly gen- |
I era! manager of West C-ast Theatres, |
1 Inc., is vice-president and general man- §
1 ager of the latter concern. i
I The Golden State Theatre & Realty |
i Corp. is building eleven additional j
I houses in Northern California and owns £
I an interest in twenty-one theatres con- f
I trolled by the T. •& D. Jr. Enterprises. |
1 It has recently added to its chain the i
i new Wilson Theatre at Fresno, Cal., |
I jointly controlled with Ackerman & |
I Harris; the Atkins Theatre, in course j
I of construction at Berkeley, Cal., and |
I the Theatre Visalia, Visalia, Cal. The j
I purchase of the latter involves the ac- y
I quisition of a site for a new house ad- j
I joining the Masonic Temple site. Cecil g
I B. de Mille, producer and director, has
; been made a director of the Golden ^
I State Theatre & Realty Corp. j
illlllillllllllllillllll'lllllllllllllllliiillllllHIIIIIIIIIIIllll IlllUllllllllllllllllllllllllllllilllllllllllllllllllllll I IK-
Hays Commended for
Care of Children
in the Studio
Recommending tliat other great industries
emulate the motion pitture industry in pro-
viding the most improved conditions for the
education and care of children, the National
Association of Compulsory Education Offi-
cials, one of the most powerful of all educa-
tional bodies, in its recent convention in Du-
luth, Minn., adopted a resolution giving high
praise to motion picture producers.
The resolution was adopted after the Los
Angeles Board of Education, represented
by its director of child welfare, Professor
Raymond B. Dunlap, reported to the body
just what methods obtained in the motion
picture studios for educating and caring for
children used in pictures.
The association also commended Will H.
Hays, president of the Motion Picture Pro-
ducers and Distributors of America, Inc.,
for estabhshing "Saturday Morning Movies"
for boys and girls. The association recom-
mended that teachers and parents give
thorough support to these programs where-
«ver they are shown.
GINSBERG GOES ON TRIP
Harry Ginsberg is taking news of Banner
and Royal productions for the coming season
on his trip westward, proposing to broadcast
the good tidings through the West.
It further states :
"A motion picture producer, like any other
manufacturer, may lawfully sell its product
directly to the ultimate consumer and may
lawfully own the facilities — that is, theatres
— necessary for such sale."
Commenting on the statement of the com-
mission's counsel for the issuance of an order
requiring the respondents to divest them-
selves of property estimated to be worth
$100,000,000, the respondents declare that "they
are not at all disturbed by the fact that
any such order would revolutionate the whole
motion picture industry and require like ac-
tion against substantially every one of the
larger and better known producers and dis-
tributors, the undisputed evidence being that
integration of exhibition with production and
distribution has been a common practice from
the very inception of the industry."
A suggestion is made that some competitors
of Famous Players and affiliated companies
may be operating in violation of the Anti-
Trust law.
Denying the charge that it "controls" and
"dominates" the motion picture industry the
brief states that the Famous Players produces
about one-eighth of the total number of
feature pictures manufactured; distributes
about one-eighth of them and is interested in
less than one one-hundreth of the motion
picture theatres and about one-fifteenth of
the key city first run theatres in the country,
it states in this connection :
"Never has it produced more than one-
fifth of the total number of feature pictures
manufactured; more than one-fifth of the
total number of feature pictures distributed
nor operated more than one seventy-fifth of
the motion picture theatres or more than one-
tenth of the first run motion picture theatres
in the country."
The brief continues ;
"While the brief of connuission's counsel
contains constant references to the control
and domination of Famous Players-Lasky
Corporation and its size, neither the ex-
aminer nor commission's counsel ever directly
gave the commission any idea of the size
of competitors or of the size of the indus-
try as a whole. Indeed, they vigorously sup-
pressed all efforts on the part of respondents'
counsel to show these facts after the re-
..pondents had been compelled to produce
figures showing their own size and growth."
The brief also denies control of motion
picture "stars," showing that respondents "at
no time had in their employ more than one-
third of the stars of any class, character, sex
or description."
Eleven other producing-distributing cor-
porations are named, and the leading stars
employed by these corporations, with the
following statement :
"Most of these companies, directly or by
means of subsidiary corporations, also dis-
tribute pictures produced by others.
"There are about 100 smaller producers
v\ho distribute their product through at least
forty -State right distributing organizations,
each of which maintains from one to ten ex-
change offices in different part of the coun-
try.
"The examiner seeks to create the impres-
sion that Famous Players-Lasky Corporation
is an organization of tremendous size, which
has undergone tremendous growth since 1918.
He finds that its outstanding common and
preferred stock has doubled since 1918; that
its surplus has increased tenfold; that it now
pays twice as much out in dividends as it did
formerly ; that its profits in the last four
years have increased 33 1-3 per cent.; that the
value of its physical equipment, including
land and buildings, has increased forty-fold
between 1917 and 1923, and its tangible assets
have trebled between 1918 and 1923. This
statement, standing as it does in a vacuum, is
worthless. What have its competitors been
doing? The more and absolute size of the re-
spondent constitutes no violation of either
the Sherman act or Section 5 of tiie Federal
Trade Commission act."
Touching upon the application of the .\nti-
Triist law to the case, the brief, after quot-
ing decisions, avers that under the Sherman
act the "wrongful intent" has to be "ac-
companied by conduct which had some chance
of succeeding to carry out this intent." It
continues :
"Though the Federal Trade Commission act
gives remedies which are more elementary
than the Sherman act, nevertheless the Fed-
eral Trade Commission act is not concerned
with mere moral deliqucncy, but with con-
duct which if not arrested will 'probal)ly'
create a monopoly to the detriment of the
iniblic. If from the relative situation of the
'combination' such a monopoly is 'improbable"
of accomplishment no mere 'intent,' however
no
MOVING PICTURE WORLD
\()venil)er 14. 1925
JAMES J. // . If-Kl.h'. M. IVOR-ELECT OF NEW YORK CITY, sivcpt into
office on Norcrnbcr 3 a';//; a plurality of 400,000 votes, is shown here ivith
Richard Barthehness. Inspiration-First National star, after the latter had con-
gratulated the new Mayor on behalf of the motion picture industry.
■often verbally expressed, can give legal
grounds to issue a cease and desist order.
Every corporation has the intention to get
as much trade power from its competitors
as it can, and in this sense every corporation
may be said to have the intent to monopolize.
Therefore, it is the conduct and the relative
situation of the corporation which must de-
termine the question whether proper grounds
exist for issuing the order."
The brief quotes a decision of the United
States Supreme Court in which this state-
ment appeared :
"There is no limit in this country to the
extent to which a business may grow."
The brief makes references to a state-
ment of the commission's examiner that the
United States Artists Corporation had diffi-
culty "in finding a satisfactory market for
its pictures in sections where the first-run
situation is largely controlled by one com-
pany." As to this, the brief says :
"The only testimony in support of that
part of the examiner's findings is the testi-
mony of Mary Pickford. All of the sales rep-
resentatives of United Artists pictures, who
were questioned about it, flatly contradicted
the testimony of Miss Pickford, and she, as
well as her husband, Douglas Fairbanks, at
the end of a long cross-examination, admitted
that they must have been misinformed and
mistaken when they testified that they found
difTiculty in finding a market for their pic-
tures and that their pictures had been 'ex-
cluded.' "
Admission is made by the respondents thai
"preference is given to its own pictures, all
other things being equal." The brief con-
tinues : "But while we insist that Famous
Players-Lasky Corporation has the absolute
legal right to devote all of the time of all
of its theatres to the showing of its own pic-
tures, the fact is that the great majority of
the time of the theatres in which it has
an interest has been taken up in the ex-
hibition of the product of its competitors."
For the past week or so the New York
Morning World and other big newspapers
throughout the country have been runnmg the
Federal Trade Commission on the Famous
Players case, written by James Robbins. Last
Sunday Adolph Zukor replied in a long article
in the World. The opening of Mr. Robbins'
article, quoting Mr. Zukor, is as follows :
"Domination of the motion picture busi-
ness?—'We only do from 10 to IS per cent,
of the business— I haven't the exact figures;
that is only a rough guess.'
"Oppressive methods? — 'There have been
none to my knowledge ; never in my ex-
perience. My enemies, if I might call them
enemies, are but my competitors.'
"Forced presentation of poor pictures? —
'One can't tell what a picture is until it is
sold and the public passes on it. That is very
obvious.'
"An open market? — 'Absolutely'."
description of Mr. Zukor follows, then a
history of the results of his remarkable
business acumen. Later in the article Mr.
Robbins quotes Mr. Zukor as saying :
"First National, organized as an exhibitors
circuit for distribution, suddenly went into
producing and tried to get our stars. If the
exhibitors were entering into production it
was evident the producers would suffer. To
l)rotect our business we had to become in-
terested in exhibition, or theatres. We had
to create a permanent outlet for our product.
Nothing else was left for us to do. They
were so active in New England, and the
South, particularly, we had to get in or get
blocked out. We had acquired the Rivoli and
Kialto Theatres here. It was particularly
necessary to have first-run houses.
"There is nothing Greek about it. We had
no thought of control. It was the mere
thought of protecting our business and to per-
petuate it. How can any one without a
market for his product continue in business.'
"Theatres required management. With that
thought in mind I watched the field, selected
Balaban & Katz and made a deal to turn
the management of our theatres over to them.
The management may be transferred here.
Mr. Katz is here now. They will handle the
management in the way they can most eflfi-
cicntly. It is out of our hands now."
Thomas Meighan Qives
$1,000 Check to
Jewish Drive
A donation of $1,000 by an actor not of the
Jewish faith to the $4,000,000 drive being made
by the Federation of Jewish Philanthropies
was one of the features of the meeting of
he sub-chairmen of the Theatrical and Mo-
tion Picture Division at a meeting at the
Hotel Astor, New York. The donor was
Thomas Meighan, and William Brandt, who
made the announcement, added that Mr.
Meighan had offered to give his services in
any way possible to aid what he considered
one of the most worthy causes in the world.
Adolph Zukor, president of Famous Play-
ers, is the chairman of the Theatrical and
Motion Picture committee and he called the
meeting to discuss plans for raising the quota.
The speakers included, in addition to Mr.
Zukor, Maurice Goodman, representing the
attorneys; J. P. MuUer for the film sales-
man; A. Weinberg for the screen adver-
tisrrs; Julius Tannen for the actors, and J.
B Basson for the motion picture operators.
The meeting agreed that Mr. Goodman and
Mr. Weinberg hit the nail on the head when
they said that the way to raise the quota
was by personal solicitation, and that no
other method could compare with that.
Many W. Pa. Meetings
on ISIational Motion
Picture Day
The Motion Picture Theatre Owners of
Western Pennsylvania announce that sev-
eral meetings will be held in various towns
throughout the territory within a few days.
The subject and business of these meetings
will be "The Importance of National Motion
Picture Day," and the meetings are being
held at widely scattered sections so that all
exhibitors may be able to attend at least
the gathering in the town nearest their own.
The meetings will all take place at noon and
luncheon w ill be served. One of the officials
from the state organization will be on hand
to address the gathering. All theatre owners
will be notified by mail to attend the meeting
in their section. Following is a list of the
dates and places already scheduled.
November 1— Logan House. DuBois.
November 3— Hotel Henry, Pittsburgh.
November 3— Elks' Club, Oil City.
November 4— Fort Stanwix Hotel, Johns-
town.
November 5— Penn-Alto Hotel, Altoona.
November 7 — Hotel Titlow, Uniontown.
.■\s has been announced, National Motion
Picture Day will be celebrated on Monday,
November 23, and the organization is ad-
vertising to the public that their favorite
picture houses will have especially attractive
programs on this day.
GLORIA SWANSON HERE
(;l<>ri.-i SmiliMOii was aliioiiu ••••• I»nii»eniirern
to tlvlinrk friim the I»iirl« on the rerent ar-
rival of that .st«-iiiii«hl|t.
BERNSTEIN GOES ON TOUR
Harry D. Ileriislcin. Ilfil SraT* exchnnite
nianaicrr hi re. has xtarleil on a lour of the
MidweHt state.H.
November 14, 1925
MOVING PICTURE WORLD
111
Many Attend Cornerstone Laying of
Fox Exchange and Buxbaum Luncheon
New York Exhibitors Turn Out in Force Despite
Raw Weather — Borough President Wields
Trowel — Old Film and New Sealed
MARKING a great forward stride in Fox Films' distributing organization,
the cornerstone of the Fox New York Exchange at 343-45 West 44th
Street, New York, was laid on October 28 by Julius Miller, president of
the Borough of Manhattan, in the presence of more than 150 exhibitors of the
metropolitan area.
The large turnout of exhibitors in spite of the cold, raw weather gave ample
evidence of the warm regard they have for Harry H. Buxbaum, manager of the
exchange. The street in front of the flag-bedecked pavilion was choked with the
crowd witnessing the cornerstone ceremonies. A captain of police, a dozen
patrolmen and a mounted policeman were present to keep order and lend color
to the occasion.
Into a niche in the stone, Borough Presi-
dent Miller sealed two cans of film that il-
lustrate in a striking manner the remarkable
development of motion picture production
in the thirty-one years that have intervened
since the first picture was screened on Feb-
ruary 5, 1894, by J. A. Le Roy with the first
projection machine, which he invented and
made with his own hands.
One can contained a reel of selected scenes
from "The Iron Horse," the Fox photo-
drama based on the building of the first
transcontinental railroad, which is typical
of the modern superproductions. The other
can contained bits of film clipped from pic-
tures shown by Mr. Le Roy in 1894, 1895
and 1896. Among the subjects in the sam-
ples of early film were the coronation of
King Edward VII. of England, a pickaninny
being bathed, fire and flood scenes and a
locomotive in motion.
As Mr. Le Roy said in the accompanying
note, "These were considered wonderful pic-
tures in those days." To a visitor from Mars
excavating in the ruins of New York a mil-
lion years from now, the two cans of film
will give significant evidence of the changes
wrought by thirty-one years. Certified ac-
counts showing the financial condition of
Fox Film Corporation as of June 27, 1925.
and the New York Stock Exchange listing
were also placed within the cornerstone. Mr.
Le Roy, whose shop is a couple of doors
from the new exchange, was present at the
ceremony.
Following the laying of the cornerstone.
Mr. Buxbaum was host to the exhibitors at
a luncheon at the Hotel Astor. In his speech
at the luncheon. Borough President Miller
lauded the motion picture industry for the
progress it has made.
John C. Riscle. treasurer of Fox Film Cor-
poration, i)rediL-ted increasing prosperity for
botli exhibitor and producer. In a brief
speech James R. Grainger, general sales
manager of the Fox organization, paid tri-
bute to Mr. Buxbaum for the efficient man-
ner in which he has been handling the dis-
tribution of Fox pictures to exhibitors of
the New York district.
The luncheon itself was served "in five
appetizing reels with a sumptuous prologue."
The prologue was nothing less than "Iron
Hors d'Oevres." Then came "dotted line
olives au Grainger," "trowel" soup and
"darne of halibut a la cornerstone." The
"third sequence" consisted of "Tom Mix"
broiled chicken from the wide open spaces."
Of course there were plenty of other appe-
tizing dishes along with these, and the
(Continued on following page)
FOX FILM EXCHANGE MADE HISTORY ivlicn tlic cornerstone of the nnv Fox Film Corporation Exchange, at No.
345 West 44/ /? Street, zvas laid, on October 28. The Hon. Julius Miller, President of the Borough of Manhattan, ' laid the
cornerstone, and after repairing to the Hotel Astor, FI. H. Buxbaum, head of the Nczv York Fox Exchange,' presided
at a most appetizing luncheon. In upper right hand inset, Mr. Miller laying the cornerstone.
112
MOVING PICTURE WORLD
November 14, 1925
■■■ llllll|j|!l|l|ll|l!llll|l!||||l|||i|||;i|H!|il|||||||||||||||||||||||U|||||||llllllllll^
! Fox Theatres Corporation Will Direct |
I Destinies of the Fox Chain of Theatres j
ANEW company to be known as the Fox Theatres Corporation with |
an authorized capitalization of 4,000,000 shares of common stock |
i: cf no par value, is to be incorporated under the laws of the State, |
I according to an announcement this week. The stock,it was saidywill con- |
I sist cf 3,900,000 Class A shares, and 100,000 Class B shares, each class |
I sharing equally in the earnings. Control of the company, however, will |
I rest with the Class B stock which will be held by William Fox amd his I
I associates. I
I The announcement says that the company will begin its corporate |
I existence with assets of more than $20,000,000 of which $11,000,000 will |
I be cash and $9,000,000 in equities in theatres, and that the only indebted- |
I ness will consist of $1,300,000 represented by reed estate mortgages. |
I A statement issued by bankers interested says that the theatres and |
i interests in theatres now controlled by William Fox and his associates |
I will be taken over by the new company. The equity in these properties |
I is put at $9,000,0€0, accumulated out of earnings from an original in- |
I vestment of $5,000 by Mr. Fox in 1905. |
^ 1 In addition, the statement says that this investment has paid Mr. Fox |
I and his associates $6,000,000. The theatres to be included in the group |
I which the Fox Theatres Corporation will control or hold substantial |
I interest in are listed as follows: j
I In New York, Academy of Music, East Fourteenth Street; Audubon, |
I 163d Street and Broadway; City Theatre, East Fourteenth Street; S
I Crotona, Tremont Avenue; Japanese Gardens, Ninety-sixth Street and ]
3 Broadway; Nemo Theatre, 110th Street and Broadway; Star Theatre, |
g 107th Street and Lexington Avenue. In Brooklyn, Folly Theatre, zJso |
I the American Theatre and Terminal Theatre, Newark; Liberty Theatre, |
I Elizabeth, N. J.; American Theatre, Paterson, N. J. ; Fox Theatre, g
I Jamaica, N. J.; Fox- Washington Theatre, Detroit; jmd the Plaza Theatre |
I and Isis Theatre, Denver. |
Priii[[iiiiiiiiiii[ii{iiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiii{iiiii>niiiiiiuii;iiiiiiiiiniii^^ iiin iiniiiniiiiNiiiin iiiiiiiiiilllllinillllllimiiniiiiiiiiiiiiiiiiiiiniiiiiuiiiiiiiii^^
Adolph Eisner Talks Again
on Producer-Owner Theatres
HAVING delivered his first broadside,
Adolph M. Eisner, former president
of the M. P. T. O., Kansas City, and
present owner of the Circle Theatre, now
steps forth with still another verbal har-
rangue apropos the producer-owned theatre
question.
New York Pathe Exchange
Has Hallowe'en Party
A successful Hallowe'en party was held at
the Pathe New York Exchange at 1600 Broad-
way on Friday evening, October 30. The
main sales room was turned into a big dance
hall, illuminated by the customary weird
lights and Jack-o-lanterns of this occasion.
Herby Steiner's Jazz Orchestra provided
music.
One of the big events was a Charleston con-
test. Prizes went to the Misses Mildred Barry
and Ida Benjamin and Mr. Benson. A pie
contest was another feature. Honors were
won by Joe Katzofif. An old-fashioned one-
step contest was won by Amelia Macek and
Jack Brecker.
In addition to practically the entire New
York Branch office personnel, a delega-
tion from the Pathe Home office attended the
festivities, making it one of the most suc-
cessful social events of the 1600 Broadway
Patheites.
"I guess it looks as though I am going
around with a chip on my shoulder," apol-
ogizes Mr. Eisner for his second outburst.
The fact that the first interview credited
to him, which was printed in Motion Picture
World two weeks ago, has aroused some
resentment interests him keenly for he be-
lieves good will come of it.
"Why all the pro and con relative to ad-
mitting to membership in state organizations
the producer-owned theatre?" he asks. "It
seems ridiculous to even bring it up for the
reason that the matter can easily be handled
with by-laws and in some states this is being
done very satisfactorily.
"Is it not a fact that whenever pressure
is needed one way or the other that these
large theatre chains are implored to do this,
that or the other to get the desired results?
NATHANSON DINES REISMAN
Phil Reisman, sales manager of the. east-
ern division for Famous Players, was ten-
dered a dinner at the Royal Edward Hotel,
Toronto, by N. L. Nathanson, prominent
Canadian theatre owner. Prior to assuming
his post in New York, Reisman was general
manager for Famous Players-Canadian
Corporation.
Prominent officials from New York who
attended were: Sidney R. Kent, Robert
Kane, E. A. Eschmann, George W. Weeks,
A. M. Botsford, Charles E. McCarthy, E. W.
Hammons, Bogart Rogers, John D. Clark,
Eugene Zukor and Mel Shauer.
Cornerstone Laid
(Continued from preceding page)
luncheon ended with "Genoise glace diplo-
mate Buxbaum" with a sip of "moka
hokum."
Fox claims that the New York Exchange
will be the most scientifically laid out film
exchange in the country, with every modern
appliance for the handling and distribution
of films and accessories. The building will
be three stories high, with full basement,
covering a plot 50x100.
Construction will be absolutely fireproof.
The building will be of reinforced concrete,
with all steel partitions, a full sprinkling
system, and every other modern safety de-
vice. The exterior will be of burnt red brick
with a purplish cast. There will be plenty
of exits. In addition to the two front doors,
one for shipping and the other for entrance
and egress, a fire tower will be constructed
in the reaf to provide an exit to 45th street.
Elaborate provisions have been made for
the comfort and convenience of visiting ex-
hibitors. A lounge and reception room,
opening out of the palatial projection room,
will be up for the visiting exhibitors on the
third floor. There will also be fireproof
vaults for the storage of films. An electri-
cally operated dumbwaiter will convey films
to the different floors.
Mr. Buxbaum and his staff will occupy
the second floor. The shipping room for
handling incoming and outgoing films for
the metropolitan area will be on the street
floor. Posters, press books and other acces-
sories for exploiting and advertising pictures
will be handled in the basement.
Among those present at the luncheon and
cornerstone ceremonies were William Bon-
son, H. Yaffa, Henry Huber, M Schane, A.
Stanzler, Harry Brandt, C. H. Moses, Lewis
Moses, B. Brodie. J. M. Benas, L. Nelson,
William O. Leith, Max Levinthall, F. M.
Hall, J. J. O'Conner, George D. Trilling,
William J. Reilly, Fred C. Quimby, J. L.
Geller, W. B. S. Rogers, William C. Francke,
Lester Cobn, Albert Cooper, A. Shenk, J.
Weinstock, S. Rinzler, H. Rachmil, S. Freed-
man, E. Friedberger, J. M. Seider, A. G. Har-
sten, L. Hamberger, H. Sheffman, J. Man-
heimer, H. L. Hedger.
Aaron Fox, A. H. Eistenstadt, Sol Brill,
y. Sokaloflf, A. Flinn, J. Hattam, Louis
Cohen, R. Cohen, George Brennan, Fred
Mertens, William Fried, Sol Raives, Harold
Raives, D. Keizerstein, B. M. Rossasy, J.
Biskel. Morty Schwartz, J. S. Spargo, J. R.
Grainger, W. Brandt, Sydney Cohn. Peter
WoodhuU, N. Thoms, C. Hamburger, M.
Katinsky, C. Steiner, S. Bach, D. Weinstock,
M. Glynn, S. N. Moross, Ned Holmes, J.
Goldberg, A. J. Van Beuren, J. Miller, G.
Kelly, K. K. Teipel, M. J. Schwartz, F. H.
Mitchell, C. Loew, E. L. Grainger. P. Smith.
Ch. Eckhardt.
D. Ames, J. J. Furman, T. J. Drennan, M.
L. Simmons, V. M. Moses, F. L. Allen, P.
L. Trussell, Harry Weisel, I. Welt, M.
Goodman, F. Schader, Mr. Springer, P. C.
Swemhart, G. E. Schrann, J. H. Steinman,
Benj. Sherman, Chas. J. Bryan, S. P.
Schramm, D. H. Loew, Jay Finn, R. Bart-
nett, F. Huelver. C. Leon, I. Katz, A. H.
Schwartz, D. Winstock, L. Brecher, Wm.
McChesney, George W. Jacobs, Sam
Schwartz, P. Mandcl, Joe Perl. R. Pclswick.
J. C. Eisele, Thomas and Charles McManus,
P. Adam. S. Fabian, E. Picker. J. Keal. C.
Harris. Pat Casey, J. McDermid and J.
Mannheimer.
November 14, 1925
MOVING PICTURE WORLD
113
Hollywood^s Fourteenth Anniversary
AL E. CHRISTIE CHARLES H. CHRISTIE
The famous Christie Brothers began "shooting" pictures out in Holtyivood fourteen
years ago— before a lot of present-day "celebrities" knew what it was all about.
Pew names stand out with greater clarity, and the production record of the
Christies is of the highest standard.
Al Christie Took
First Films There
By Pat Dowling
Advertising and Publicity Director of
Christie Film Company
FOURTEEN years ago, on October 27,
1911, Al Christie took the first motion
pictures in Hollywood with a little
group of then unknown actors. Today there
are twenty-four studios actively making pic-
tures in the film center of which Hollywood
is the hub, making a total of 114 new films
in actual production on this date.
When Al Christie took Hollywood's first
pictures as manager and comedy director of
the Nestor company which prospected west-
ward in 1911, the first movie, a little three
hundred foot affair, was shot without bene-
fit of fancy electrical equipment in an orange
grove on Hollywood boulevard where now
stands the Regent hotel, owned and operated
by the pioneer Christie brothers, Al and
Charles, the latter of whom is now president
of the Association of Motion Picture Pro-
ducers which numbers in its ranks companies
capitalized at many millions of dollars, and
operating in a group of the finest studios in
the world, which the producers say, will al-
ways stay in Hollywood and its environs.
"The closer and closer dependency of the
producing companies on one 'another for
reasons of plain business economy and better
working conditions all down the line, the
vast number of permanent homes which have
been built by motion picture people, and the
group of solid subsidiary businesses which
have grown up around motion pictures and
which each individual producer needs for the
proper carrying on of his enterprises are the
three outstanding reasons why picture mak-
ing is in Hollywood to stay," is the state-
ment of C. H. Christie who now heads the
association.
"The size of the film industry at the pres-
ent time in and around Hollywood is seen in
the facts that fifteen thousand people are
engaged in making pictures regularly, getting
an aggregate payroll of twenty-five million
a year. These picture companies are making
85% of the total picture production in
America here. The payroll figures do not of
course include those vast allied industries
such as costume companies, property supply
firms, laboratories, equipment manufacturers
and building material houses which are an
important factor in serving the studios. Nor
do they take into account the large number
of motion picture clubs, banks and hotels
which are dependent on the industry in many
cases almost exclusively.
"Naturally, the heaviest investment in
motion pictures is in the multitude of beau-
tiful new picture theatres which are springing
up all over the world. The tremendous
amounts of money invested in theatres is the
reason why the quality of pictures will never
be allowed to decline. The most significant
movement of the next few years in the pic-
ture business will be the awakened interest
on the part of the men who have huge for-
tunes tied up in theatre properties in seeing
that the best pictures play in the best theatres,
making it easier for the public to pick its
entertainment in the nicest surroundings."
The story of the Christies' own part in the
growth of Hollywood is in itself an interest-
ing example of achievement from small be-
ginnings fourteen years ago. Starting with
practically no capital and with only a fixed
aim in supplying short comedy entertain-
ment, the Christies have sold laughter so
successfully during these years when the in-
dustry has gone through all its growing pains
that today they are ranked among the largest
makers of pictures in the industry. Their ac-
tivities on their fourteenth anniversary of
Hollywood include the making of twenty-
glllllllllllllllllllllllllll!lilll[IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIN1!llll1[|111lllll1lll1lim
I Neu; Sales |
i Directors I
[ Earl Kramer, manager of Universal's g
^ Buffalo office, and Lou Metzger, sales s
1 manager for the Complete Service Plan, p
% have been appointed Universal sales di- g
1 rectors, to (ill the vacancies of Jules B
1 Levy and Ned Marin who resigned. J
i Kramer will be sales director for the M
1 Eastern Division, formerly supervised |
1 by Levy, and Metzger will direct the g
1 Western Universal offices, in place of 1
1 Marin. 1
I The third sales director, to supervise |
I the Southern offices, in place of Ned |
1 Depinet, who resigned, has not yet been J
H announced. 1
I Fred J. McConnell, Universal sales ^
1 manager of short product, hereafter will
i be in charge of the Complete Service ^
I Plan. A new manager for the Buffalo J
I office has not yet been selected. |
e!g,1it two-reel comedies at their Christie
studios, and the operation of the Metropoli-
tan studios which will produce fifteen full-
length feature productions this year for re-
lease through Producers Distributing Cor-
poration. The successful operation by the
Christies of their realty corporation and also
the Christie Mortgage Corporation is only
one of the many instances which show how
closely allied are the motion picture men with
the business and development side of the
Hollywood community, another very good
reason apparently for the solidity of the mo-
tion picture business in Hollywood.
Coincident with the Christie's fourteenth
anniversary in Hollywood was the fact that
C. H. Christie as head of the producers' asso-
ciation, presided at a dinner at the Hollywood
Athletic Club on the Anniversary evening at
which the guests of honor were the ten
members of the United States Senate Com-
mittee which is in the West considering the
details of the huge Boulder Canyon dam
project.
MRS. BERMAN IN BUSINESS
Mrs. Julie Berman, widow of Harry M.
Bcrman. sales manager of Film Booking Of-
fices and one time general manager of Uni-
versal, has become affiliated with the Frank
Mcline Company at its office in the Ambas-
sador Hotel, Los Angeles. Mrs. Berman,
with her sons Pandro and Henry, recently
took up a permanent residence in Los An-
geles after living manv years in New York
City.
STORK VISITS SCHNITZERS
.1, I. Schnitzcr, vice-president in charge of
production for Film Booking Offices, and
Mrs. Schnitzcr celebrated the advent on
Wednesday, November fourth, of a seven
pound baby girl. Mother and daughter arc
doing nicely.
114
M OV I .V r; PI CTL R L WORLD
November 14, 1925
Zukor Disclaims Intention
of Hampering Film Progress
ADOLPH ZUKOR, president of Famous
Players-Lasky Corporation, who by a
vote of the Associated Motion Pic-
ture Advertisers ranks first in the Hst of the
motion picture industry's twelve greatest
men, was honor guest of that organization
last week at its weekly luncheon at the
Hofbrau House. In addressing the asssem-
blage Mr. Zukor said:
"A good many things have been said and
printed about me individually, some by men
who do not know me, lots of it by men
who do, but I am satisfied that some may
be present here who will agree on one thing
at least to their knowledge — that I have never
deliberatly done anything that would hamper
the progress of the motion picture. And I
want you to know that the welfare of the
motion picture is nearer and dearer to my
heart than any financial gain.
"When I first entered the picture business
as an exhibitor my family had a circle of
friends. When these friends of ours found
out I was in the picture business, we would
see little by little that these friends dropped
away, and we did not receive their invita-
tions to call on them, and they stopped call-
ing on us. We did not know the reason, ex-
cept we scented it was because I had en-
tered the moving picture business, which,
fifteen years ago, was somewhat degrad-
ing. I then remarked to Mrs. Zukor, 'Do
not worry, moving pictures are all right, and
some day these verj- people who give us the
go-by may be very glad to accept us.' And
I am very thankful that moving pictures
have made such strides that I and my family,
and all of us here, can hold our heads up
and be proud to be identified with screen
entertainment.
"I have tried to analyze just what elements
-were responsible for bringing the moving
picture before the public in the right light,
and I cannot help but acknowledge that the
men who have been in charge of the pub-
licity and advertising of this industry are
responsible for its prestige about 50-50 with
the, producers who have tried to make worth-
while pictures.
"I distinctly recall when I first started in
the picture business in my humble way — just
as I have continued during the last fifteen
years — that it was considered bad ethics, or
at least bad business, to mention the names
of the people who appeared in the picture.
When I began advertising the names of the
players in my first pictures, people in the
trade warned me that it was not good busi-
ness. Well, it was good publicity and that
publicity attracted the public.
"Since then we have steadfastly advanced.
We first advertised a number of pictures and
a number of people collectively in the trade
papers. Subsequently, we began to realize
that if we focused our efforts on individual
pictures with individual names therein, that
we had a better opportunity to attract
further attention. And not until three years
after the Famous Players organization was
in existence did we dare to advertise in the
newspapers. And from that day to this —
and I have never changed my mind on that
— I believe that the men who are in charge
of publicity, and the men who are in charge
of advertising, and the newspapers, are just
as important to the moving picture industry
as are the men who make the pictures, or
the players who play in the pictures.
"I think the future success of the motion
picture — and not one of us here can tell to
what degree it will develop, though we may
think and dream — depends upon how ably
you men place before the public, truthfully
and honestly, the things that your respective
companies are undertaking to do.
"You have to take each picture individually,
you must exploit and advertise that picture
consistently from the time it is started —
from its very inception — until finally it goes
over with the public and at the box office.
I believe that newspaper advertising and
publicity are going to play a greater part in
the moving pictures than they have played
in the past,
"My thoughts, my methods and my desires
are no different today than they were the
day I undertook to make pictures. I rejoice
with each individual in the industry, and
with every corporation, that succeeds in
making a creditable contribution to our
business."
MAJOR BOWES HONORED
In honor of the sixth anniversary of the
Capitol Theatre, New York, Major Eciward
Bowes, managing director, was given a "sur-
prise dinner" last week by his executive staff
in the Yacht Room of the Hotel Astor.
Those who were present to pay tribute to
the Major in the sixth year of his directorate
were David Mendoza, conductor of the
Capitol Grand Orchestra; Eugene Ormandy
and Max Herzberg, associate conductors;
Dr. William Axt, in charge of composition
and arrangements; Tommy Dowd, assistant
to Major Bowes; Martha L. Wilchinski,
Skouras Brothers to
Run St. Louis
Theatres
Negotiations have been consummated be-
tween Skouras Brothers Enterprises and
Famous Players-Lasky Corporation where-
by the Missouri Theatre and the New Grand
Central will be operated by Skouras Brothers
Enterprises for the joint benefit of Skouras
Brothers Enterprises and Famous Players
Lasky Corporation.
Upon completion of the new Ambassador
Theatre now being built at Seventh and
Locust Streets, the Ambassador theatre will
be substituted for the New Grand Central.
The management of this new enterprise
will be entirely in the hands of Skouras
Brothers. The theatres will have the benefit
of Affiliation with the new theatre company
organized by Famous Players-Lasky Cor-
poration and Balaban & Katz Corporation
and will participate in its national policies.
A large sum of money will be expended
upon the Missouri Theatre and when the
alterations and new furnishings have been
completed, the Missouri Theatre will hold
its place as one of the finest theatres in
the Middle West.
Due to the types of theatres and the quali-
ty of attractions made possible by this new
association, St. Louis will take its place in
the first rank of amusement centers of Amer-
publicity director; Bessie Mack, advertising;
Chester Hale, ballet master; Arthur Knorr,
art director; Arthur Smith, chief projection-
ist; Yasha Bunchuk, solo cellist. A feature
of the intimate dinner was the souvenir-
menu which was arranged in the form of
the theatre program, each course represented
bj' a unit, characteristically named after a
member of the staff.
iTniii;iniiiin!itiiiii|iii!iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii:iiiiiii;ii:i]ti!iiiiiii:;ii:iiiiin^
Happy Choice^^ Says Cohen
Of Seider Appointment
SYDNEY S. COHEN, Chairman of the M. P. T. O. A. Board of Di-
rectors and prime mover in the building of the Play Date Bureau,
commented on the appointment of Joseph M. Seider as Business
Manager of the M. P. T. O. A. in the following statement:
"The selection of Joseph M. Seider as Business Manager of the Na-
tional Motion Picture Theatre Owners of America by the Administra-
tive Conunittee is a most happy one and one which will meet with the
approval of Independent theatre owners throughout the country. For
my part, it is both a privilege and a pleasure to welcome Mr. Seider to
this new field of endeavor for which, by reasoi. of his energy and talents
be is so eminently fitted; a field which properly worked, as it will be,
will relieve from a mass of detail those of us who have been daily
wrestling with the problems confronting our fellow theatre owners.
"Members of the Board of Directors of the M. P. T. O. A. (of which
Mr. Seider is a member) who met in New York last week in conjunction
with the Administrative Committee and the Play Date Bureau, heartily
endorsed and enthusiastically approved Mr. Seider's intelligent handling
of his duties as Chairman of the Contract Committee. To such whole-
hearted and approving endorsements, 1 feel 1 can add little more than
to say that I feel that both Mr. Seider and the Motion Picture Theatre
Owners of America are to be equally congratulated upon this new al-
liance."
F^iiiii.^,,t;ii':::iiii!'i'ii;il)>ii::ii.:;iiini::;iiiii>i.iii:ii!iiiiii.iiii;;i.ii,ii:::i.iiiii,;i,
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November 14, 1925
MOVING PICTURE WORLD
115
Kirchner of Michigan
Charges Showmen
With Laxity
In a report submitted to the Motion Pic-
ture Theatre Owners of Michigan last week,
E. E. Kirchner, chairman of the arbitration
committee, stated that 55 per cent of the
claims that have been lost by exhibitor*
have been lost because they have failed to
take an interest in their cases.
"When you get a notice that claim has
been filed against you and you pay no at-
tention to it, you are only kidding yourself
and no one else," Kirchner wrote exhibitors
in summing up the situation. "If you fail
to present, any evidence, or refuse to take
any interest in the case, that claim is most
certain to be filed against you and a judg-
ment rendered against you."
from time to time and contributing his ser-
vices in a branch of war work which had
far reaching effects although little has been
published regarding it. The relation of the
picture industry to the building up of
America's war spirit is one of the most
astounding phases of the war. The results
were a revelation to the entire world.
UNIVERSAL'S OMAHA OFFICE WON the 1925 Summer Sales trophy, and
here Carl Laemmle, President of Universal, presents the $10,000 Carl Laemmle
Trophy to Ned Marin, former sales director for the Western Division, to he trans-
mitted to H. F. Lefholtc. Omaha manager and his boys oaf there.
R* Cochrane Commissioned
in the United States Army
RH. COCHRANE, vice-president of the
Universal Pictures Corporation, took
• the oath of office on Friday, October
30, as a Major in the Signal Reserve Corps
of the United States army. The oath was
administered by Captain O. A. Hess, adjutant
of the 77th Division, Organized Reserves, the
reserve division located in and around New
York City.
The ceremony was under the direction of
General Peter E. Traub, a veteran fighter
and noted as the commander of the Thirty-
fifth Division .in France. General Traub,
who as colonel now is chief of staflf of the
77th Division and its active head, personally
journeyed with his adjutant from the U. S.
.^rmy Building, New York City, to the Uni-
versal home office. The ceremony took place
in Major Cochrane's private office and was
witnessed by several Universal executives.
General Traub explained to Major Coch-
rane the valuable co-operation and assistance
which can be given the army by leading citi-
zens in industry and commerce, and stressed
the important part moving pictures now play
in war, at home, in the field, in neutral coun-
tries and even in the territory of the enemy.
The willingness of high officials in the picture
industry, such as R. H. Cochrane, to take an
active interest in the army's plans and pre-
paredness programs, is regarded by the army
as a bright augury for whole-hearted co-
operation of industry, commerce and the mili-
tary in any future emergency.
Following the swearing in of the Univer-
sal vice-chief, Major Cochrane was the host
at a luncheon in the Hotel Gotham.
. This is Major Cochrane's first commission
in the military service, but during the World
War he did much valuable work for the
government, being stationed in Washington
Alice Calhoun Sells
Her Interests in
Seven Houses
AUce Calhoun, the film star, incidentally
one of the cleverest business women of the
Hollywood film colony, has sold her interests
in seven theatres to the Pacific Theatre
Company, Inc. Miss Calhoun is vice-presi-
dent of the Hansen Theatre Company.
The houses involved in the deal include
tlie Larchmont in Beverly, Lake in Walnut
Park, Estrella near the Plaza, Home on
Western Avenue, Mark Strand, San Pedro
and two new theatres under construction.
The price paid was $250,000. The Hansen
Company is building two new theatres, the
Marquis in West Hollywood, which will open
in November and a theatre on Hollywood
boulevard between Bronson and Gower,
work on which will start next week.
R. H. COCHRANE, VICE-PRESIDENT OF UNIVERSAL PICTURES CO.,
.worn in as a major in the Signal Reserve of the U. S. Army. The impressive
ceremony was conducted by General Peter E. Traub, 35th Div., Organised Re-
serves, of N. Y. City. Captain O. A. Hess, adjutant of the 77th, officiated in the
taking of the oath. Left to right are: General Traub, Major Cochrane and Cap-
tain Hess,
116
MOVING PICTURE WORLD
November 14, 1925
Embassy Companyy
Adds Three
ANOTHER major picture theatre deal
has been swung in St. Louis. On
Sunday, November 1, the Ashland
Theatre, 3522 North Newstead avenue, and
the Newstead, 4366 Lee avenue, were taken
over by the Embassy Amusement Company,
and on December 28 the same company will
assume charge of the Mikado Theatre, Ham-
ilton and Easton avenue.
The company is to pay Joseph Litvag an
annual rental of $16,000 for the Ashland and
Newstead, while Henry and William Scherrer
will receive a rental of $24,000 annually for
the Mikado. The Mikado leases will run for
20 years and the leases on the Ashland and
Newstead for 10 years each.
In addition, the Embassy Amusement
Company has announced plans for a 1200-
seat theatre to be erected at Marcus and St.
Louis avenues at a cost of approximately
$150,000 and will also let contracts in the
near future for the 2000-seat Sanford Thea-
tre- at Union boulevard and Ashland avenue.
The company also operates the Embassy,
4924 Delmar boulevard, a 8S0-seat house and
an adjoining airdome of 1380 seats, the Plaza,
Clare and Etzel, 735 seats, and the Union,
Union and Easton avenue, 1147 seats. The
Mikado seats 1608; the Ashland, 900, and the
eNwstead 665. The combination seating ca-
pacity of all its houses will be 10,500. It is
also dickering for two other houses in St.
Louis.
The deal gives the Embassy Amusement
Company a dominant position in the north-
western section of St. Louis.
The officers of the company are : A. Laveu-
thal, president; Ruby Laventhal, treasurer;
Louis Stahl, vice-president; George A. Lub-
eliy, secretary, and Maurice Stahl, general
manager.
Maurice Stahl general manager of the com-
pany has the distinction of being one of
the youngest and at the same time one of
the oldest in point of service in the St. Louis
exhibition ranks. He started his career back
in 1908 as an usher for his father in the old
Liberty Theatre on Easton avenue. He
served in general utility capacities for a
few years when he entered the employ of the
General Film Company as a booker. Later he
was made a salesman.
Since then he has served as salesman for
Paramount, First National and various other
national distributors. During the World
War he was in the Motion Picture Depart-
ment of the Army, being stationed at the
Pathe Studios in Pari,s. He has had ex-
perience behind the motion picture camera.
In more recent years he worked for the St.
Louis Amusement Company as manager of its
leading houses. He opened the Tivoli in Uni-
CONTEST PLANNED THEATRE
A controversy is on between the Moose
Lodge and the City Council of Sedro Woolley
Wash., over the building of a new theatre.
Dr. M. B. Mattice is championing the cause
of the Moose, and in defiance of the City
Fathers plans to go ahead and build a thea-
tre, prepared to stand the consequences.
Deputy State Fire Marshal W. A. Groce,
called to investigate the conditions here, ad-
vised against building the theatre in a frame
building and said that the city should have
a fire ordinance and enforce it.
St. Louis f
More Theatres
versity and the Arsenal in South St. Louis
for that company, and also handled the run
of "Robin Hood" at the Pershing Theatre for
that company. Other houses he managed
were the Pageant, Shenandoah and Grand-
Florissant.
In addition to being general manager of the
Embassy Amusement Company he is inter-
ested with George Skouras in the Aubert
Theatre, Aubert and Easton avenues, and
an adjoining airdome, and also in the Chip-
pewa Theatre, Broadway near Chippewa
street. Although he has been in the busi-
ness for 17 years, Maurice Stahl is but 31
years of age.
The Embassy Amusement Company has
announced managers of its various houses as
follows : Embassy Theatre, Donald W. Ross,
former treasurer for Loew's State Theatre ;
Mikado, Maurice Stahl; Union, Louis Stahl;
Plaza, Wilton Colonna ; Newstead, Joseph
Litvag, and .Ashland, Roy H. Hughes.
Exhibitor Interest Keen at
Washington Meeting
Exhibitor interest was keen in the forth-
coming convention of the Motion Picture
Theatre Owners of Washington in Seattle on
November 4. It was decided to make the
afifair a one-day convention, packed full of
official business, giving the visiting exhibitors
an opportunity to attend to business matters
on Film Row the following day before re-
turning to their homes. There was a grand
banquet and ball at the Olympic Hotel in the
evening, in which exchange men and their
employees and families "joined with exhibi-
tors in making it an all industry affair.
Committees in charge of the work were :
Convention committee, H. W. Bruen, chair-
man ; Frank Edwards, Robert W. Bender,
LcRoy Johnson, Mrs. Don Geddes, Si Danz,
J. W. LaVigne and L. R. Stradley. Enter-
tainment, R. W. Bender, chairman; LeRoy
Johnson. Reception and Floor, L. O. Lukan,
chairman; Joe Bradt, LeRoy Johnson and the
convention committee. Tickets, J. W. LaVigne
and J. M. Hone. Film Exchange, Charles W.
Harden and J. A. Gage.
$1,000,000 Fox Theatre to
Rise on Main Street, Buffalo
ONE of the largest real estate trans-
actions ever made in Buffalo, N. Y.,
has been closed by the Fox Film
Company and associates, Edward Fay of
Providence and Mike Comerford, of Scran-
ton, Pa., in the lease for a long term of
years of the property at 608-618 Main street.
Leasing of the property alone involved a
sum of more than $3,000,000, according to
Harvey Harrison of the Harrison Real Estate
company, which negotiated the deal.
Ground will be broken shortly after the
first of the year for the new house to cost
$1,000,000. First-run films and vaudeville will
be the policy. The capacity will be 4,000.
Two main entrances will lead to the theatre,
one on Main street near Dickinson's jewelry
store, occupying a frontage of approximately
70 feet, and the other on Chippewa street,
directly behind Rudin's drug store, with
nearly the same frontage. The huge audi-
torium will occupy ground in the rear
running through to Pearl street.
The Fox theatre will be the third theatre
in Main street between the blocks of
Chippewa and Tupper streets. The Buffalo
Theatre for the Shea Amusement company
is nearing completion and Famous Players
is planning a house at 622 Main street. It
also is reported that negotiations are now
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiii
under way for a site in the same locality on
which another picture theatre will be built.
Fox company officials says a new house is
needed in Buffalo for the outlet of Fox films.
The new playhouse is also part of an enor-
mous expansion program. Explaining the
situation in Buffalo, Fox officials say their
product is not getting proper exhibition be-
cause of the limited number of first-run
theatres.
The Main-Chippewa corner, according to
Mr. Harrison, is the most valuable piece of
property in Buffalo at the present time. He
said the lease was closed with the Coplon
Brothers, who bought the property several
years ago from the Peabody estate. The Fox
house will have a frontage of 187 feet on
Main and Pearl streets and 232 feet on
Chippewa street. Stores will be built in front
of the auditorium.
I IS! ew Chicago Chain |
Another theatre circuit it in the mak- |
ing in Chicago. Eddie Trinz, manager 1
of the Pantheon for Lubliner & Trinz, 1
and Harry A. Gourfain, formerly pro- m
duction manager of the Senate and 1
Pantheon, have taken over the Calumet M
Theatre on the far South Side under 1
the name of the Gourfain and Trinz 1
circuit and will add other houses to the 1
I chain latter on. g
^iniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiii^^
GERMAN PRODUCERS BUY THEATRES
The Ufa plans this year to exhibit sixty
of the major American productions, accord-
ing to a recent report to the Department of
Commerce by Assistant Commercial Attache
Douglas Miller in Berlin, and have been
getting their theatres in shape for the fall
and winter seasons. A number of new thea-
tres have been purchased. Mr. Pommer,
managing director of the Ufa, recently gave
the figures at 130 now actually in the pos-
session of the Ufa; a great many more, how-
ever, are controlled by this firm. The Phoe-
bus Company has also been purchasing thea-
tres, mostly of lesser importance, and has its
own chain now not only in Berlin but also
throughout the small cities.
BANKRUPT IN CHICAGO
According to the Journal of Commerce,
Clarence Jalass, a motion picture operator,
has filed a petition in bankruptcy in the
l"nited -States District court in Chicago list-
ing liabilities at $41,248.35 and no assets.
November 14, 1925
MOVING P I CT U R t ^ O K LU
117
Smith Qeneral Sales Manager
Of Associated Exhibitors^ Inc.
OSCAR A. PRICE, president of Asso-
ciated Exhibitors, this week added
another important announcement to
the almost weekly sales recurring since con-
trol of that distributing organization was
recently taken over by P. A. Powers and
Mr. Price. The latest news in the new
program of expansion comes with the state-
ment that E. J. Smith, for years among the
industry's better known sales executives,
has taken over the reins of general sales
manager of Associated.
Mr. Smith succeeds J. A. Gove, who has
held that post for the past few years and
who now resigns to enter on activities in
another branch of the industry. Mr. Gove
states that his future plans are in the proc-
ess of shaping and not yet ready for an-
nouncement.
E. J. Smith conies to Associated Exhibi-
tors with a long record of sales successes in
the picture industry. He grew up in the
Universal organization when the "Big U"
roster boasted that fast stepping crew of go-
getters, including Joe Schnitzer, Harry Her-
man and Art Schmidt. Picture veterans still
point to the results achieved by that "flying
squadron" in those hectic days.
When Universal faced the herculean task
•of taking over distribution of its own prod-
uct in England in 1920, Carl Laemmle scan-
ned the organization and chose "Eddie"
Smith for the job. His labor included the
establishing of a complete exchange system,
the selling of Universal product for new
higher prices in opposition to its own pic-
tures still being block-booked through pre-
vious distributors, and the launching of the
first big Laemmle specials. Records
achieved on "Foolish Wives" and other spe-
cials in the face of the multitudinous details
of a new organization still continue high-
water marks in British film distribution.
The best index to the success recorded by
the new Assoc'h'itcd Exhibitors sales manager
Paramount Executives
Leave to Attend
Fall Meet
is given in the fact that it was scarcely two
years later when Carl Laemmle once more
issued the call to higher honors, this time
bringing Mr. Smith back to the United
States to assume the • reins as sales chief
of the home organization.
Later he joined the F. B. O. sales staff,
going from an executive post there to take
on similar duties with the Warner Brothers
organization. It is known that while nego-
tiations looking towards his acquisition by
Associated Exhibitors have been on for some
time, it was only with utmost reluctance
that Warner Brothers consente.d to release
him from a long-term contract to enable
him to take complete charge of the rejuve-
nated Associated.
Paramount home office executives left on
the Century yesterday (Wednesday, Nov. 4)
for Chicago where the annual fall convention
of district and branch managers will be held.
The sessions will extend through Friday, Sat-
urday and Sunday.
Sales plans on the new season's product
will be discussed, and on Sunday the as-
sembled managers will view a number of the
spring and summer pictures which have been
completed.
A special car attached to the Century car-
ried the home office officials, among whom
were: Adolph Zukor, Jesse L. Lasky, Sidney
R. Kent, Eugene Zukor, Mel Shauer, A. M.
Botsford, Charles E. McCarthy, Walter Wan-
ger, Harold B. Franklin, Bogart Rogers, Claud
Saunders, Russell Holman, I^hil Rtisman,
John D. Clark, G. M. Spidell, G. B. J. Fraw-
ley, B. P. Schulberg, Mike Lewis, A. O. Dil-
lenbeck, Henry Salsbury, Edwin C. King,
William Le Baron, John Butler, Joseph
Seidelnian, John Ragland and Leslie Whelau.
MORRIS AND LESSER RETURN
Sam E. Morris, and Myer Lesser, of War-
ner Bros, home office, having attended con-
ferences with managers and salesmen in Chi-
cago and Cleveland, have returned, reporting
bright prospects in bookings for Warner
prdouct.
J. D. Williams is busily arranging plans for
the erection near London of a massive studio,
to equal the best in Hollywood.
JOSEPH I. SCHNITZER
Vice-President and General Manager
of Film Booking Office of America,
Inc., reports an exceptionally heavy
volume of business on P. B. O. book-
ings for 1925-26.
HAMRICK IN NEW YORK
John Hamrick is in New York on business,
understood to be connected with the activities
of his ownership of the Pacific Northwest
Blue Mouse Theatres.
|iiiii>iii:iiiiiiiiiiiiiii!iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii:iiiiiiiiiiiiiiiiiiiiiiiiii^ I iiiiiii!<iiiiiiii[i{iiiiin,i2
I Rowland and Spring to Supervise New j
I Sales Committee of First National — j
I EschmMnn Qoes to United Artists |
I A. ESCHMANN, for several years general manager of distribu- |
I M tion for First National Pictures, Inc., has resigned to take effect a
I Kmdm December 10. i
I Ned Marin and Ned Depinet have joined First National and with A. 4
I W. Smith, Jr., will comprise a sales committee to function under the
I supervision of General Manager Richard A. Rowland and Samuel Spring,
I Secretary -Treasurer of the company. It is understood that Mr. Spring
I will act as chairman of the szJes committee.
I Both Mr. Marin and Mr. Depinet have gained enviable reputations
I through the effectiveness of the policies which they instituted as mem- -i
I bers of the sales committee of the Universal company. Prior to his |
I association with Universal, Mr. Marin was with Famous-Players and
I later with Distinctive. He moved to Universal at the time Al Lichtman
I took charge of the sales for that company. Mr. Depinet is particularly
I well known in Southern districts, where he has been located during
I most of his motion picture career. |
I As first assistant to Mr. Eschmann during the past two years, Mr. |
I Smith has come to be recognized as one of the most capable and aggres-
I sive of sales executives. His work has been particularly notable in the
I handling of First National's specials which have been placed directly
I under his supervision.
I Executives of First National expressed keen regret at Mr. Esch-
I mann's resignation in view of the many successful policies he has insti-
I stuted since his association with that company. Before becoming
I General Manager of Distribution for First National, Mr. Eschmann
I occupied a similar position with Pathe.
As we go to press the news comes tlhat Mr. Eschmann will take charge
of distribution for United Artists Corporation.
Mr. Eschmann will take his new post as assistant to President Hiram
Abrams, beginning about December 10.
Both Mr. Abrams and Mr. Eschmann confirm the news, each one
expressing gratification on the appointment.
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118
MOVING PICTURE WORLD
Many Accomplishments Noted
at Meeting in New Jersey
THE Walt Whitman Hotel at Camden,
N. J., was the scene of one of the best
attended and constructive sessions when
the Board of Directors of the M. P. T. O.
of New Jersey convened on Thursday,
October 29. It was the fourth regular ses-
sion since that memorable Asbury Park con-
vention. Immediately after Sidney Samuel-
son, chairman of the board, completed the
work which the routine matters entailed, the
meeting was turned over to the attention
of the extensive and sweeping report of the
president, Joseph M. Seider, which included
a review of the activities of the organization
in the poHtical campaign in New Jersey and
an analysis of the possible results.
That the exhaustive campaign laid out at
the annual convention was being adhered to
with clocklike precision, was evidenced by
the encouraging report on several matters
which required drastic surveys. For one. the
matter of reduction on light and power is
rapidly nearing a successful culmination, and
ere many moons elapse the theatre owners
of New Jersey will enjoy the fruits of the
work done by the sub-committee consisting
of Messrs. Unger and Hildinger, by saving
considerable revenue on the reduction.
The board proceeded to discuss the Famous
Players-Lasky-Traco Theatre case and it was
evidenced that keen interest was aroused by
the action of the Famous Players against
Mr. Hirshblond.
Undoubtedly, an ineradicable precedent has
been established by the admirable action of
R. F. Woodhull, president, and Sydney S.
Cohen, chairman of the Board of Directors
of the M. P. T. O. A., in the ingenious
handling of the Kingston Armory exhibition.
And that the exhibitor organization has been
successful in effecting an Americation tie-up
with Governor Alfred E. Smith, manifested
itself convincingly when the governor re-
voked the permit for the use of the armory
for exhibition purposes.
The proposed amendment to the Federal
copyright law is a greater menace to the
theatre owners than is realized by them.
Mr. Seider reported on the contemplated ac-
tivities of the M. P. T. O. A. in this relation.
He reported the request of A. Julian Bry-
lawski, chairman of the Administrative Com-
mittee of the national organization, that the
theatre owners of New Jersey interest them-
selves in an effort to defeat this proposed
legislation and asked them to request their
congressmen and senators to vote against
the amendment in the form in which it is
proposed.
The directors received with gratification the
report relating to the adjustment of the dis-
pute with Pathe relating to the release of
Langdon comedies.
There was a dinner served before the ses-
sion was called to order. Much commend-
able phraseology is being expounded on the
superb manner in which Directors Benjamin
Schindler of Camden, N. J., and Jacob Fox
of Burlington, N. J., officiated as hosts.
The fact that the meeting was in Camden
did not deter men like Charles Hildinger of
Trenton, Peter Adams of Paterson, Leon
Rosenblatt of Bayonne, William Keegan of
Trenton, Sidney E. Samuelson of Newton,
I. M. Hirshblond of Toms River, _ Leo
Juskowitz of New Brunswick, Leon Brand-
maker and Jacob Unger of Newark, E. Thorn-
ton Kelly of Palisades, Peter Kaliakman of
Gloucester, Lew Peizor of Audubon, Ben
Hatney of Riverside and Joe Marick of
Bordentown from journeying many miles to
attend this memorable session.
Pete Adams will be the host of the board
when it will next convene in Paterson on
November 19.
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I British Company Formed; Will Build Studios |
I and Produce Big Pictures for World Markets \
BRITISH NATIONAL PICTURES, LTD., a newly organized company, an- |
nounced on November 3, plans to build studios near London as part of a S
_ campaign to produce motion pictures in England to compete with American =
S pictures. g
g George T. Eaton, a retired Austrsdian cattle dealer, is Chairman of the Board of 1
i Directors of the company. The managing director is J. D. Williams, founder and 1
p for many years general manager of First National Pictures. Mr. Williams is the 1
S only American connected with the firm, all the other officials being English, and the 1
i capital is all English. p
g A statement set forth the fact that English stars and stories will be employed, 1
1 although when renting producers use the studios the producers may use any stars 1
s they desire. §
1 Mr. Eaton announced that he is financing the company to the extent of $250,000, 1
S which sum, he said, would assure the building of the first studio. Stock will be 1
I sold to the public later. The company's plans include the purchase of 100 acres, g
.g on which eight studios are to be centralized for the use of independent producers, g
g this being part of a scheme to encourage and assist British productions. The studios 1
1 are to be larger than any of those in Hollywood or any other of the American mo- 1
p tion picture centres. Mr. Eaton said he expected the first studio to be completed |
g within three months and the first picture to be finished within four or five months. J
S Mr. Williams, speaking at a luncheon today, said there is a demand in the g
% United States for English films, which could be made cheaper in England than in s
P America. He said he hoped to distribute the company's films through 14,000 in- 1
g dependent theatre proprietors in the United States who are eager to show a certain g
1 number of foreign films as drawing cards.
NoveiTiber 14, 1925
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Incwporations
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Seven companleii Inoorpomted to enter the
nioUon picture bUMlnem*. In -\en York State
diiriiiK the pjiHt wc-ek. While three of the
(•onipnnleH did not Mtate the amount of capi-
talization, the Heven renuilnln^ eonipnnles re-
vealed oapltullzntlon of eomparatlvely low
amountM. The lieivly formed lonipaniex lu-
t'luded the folloMlnKr: International Film
Arts fiulid. Inc., S-LOOO, Symon Gould. .\bm-
hnm I. Menln. \e« 1 ork t it> ; Inlng Cae»ar.
Urooklrn; Honlevard Theatre Corporation.
»10,UOO. Elian Majer, LouU Schneider, Max-
well Ma^ed, New York City; Colony Thea-
tre, Inc., HO.OOO, Krnnk KuMaleni, Max .Vm»ter-
dam. iMidor Welsm, llrooklyn; the Chnrmont
Theatre Guild. Inc.. »10,tM;O, A. \V. KaucI, Ber-
nard Gagllano, N. V. Hedtucci, New York
CItyi c;ulvpr Export Corporation. Uavld O.
Decker, Sydney S. BraunberK. .\ndrew Bel-
lancn, >ew Y'ork City.
' 'ioyouslAax'' and Wi\c
Die Together; Cuneo
a Suicide
Max Linder, famous film comedian, and
his wife committed suicide recently. "Joyous
.Vlax's" third attempt was successful. Last
year in Vienna and this year in Switzerland
he tried it, as a result of nervous depres-
sion. Once his wife was found unconscious
beside him. According to the coroner. Max
gave his wife a sleeping potion of veronal
and opened her veins with a knife. Then
he opened his own veins. Just a week before
the Linders had seen the film "Quo Vadis,"
in which Petronius and Eunice bleed them-
selves to death. It is thought that this scene
gave "Joyous Max" his inspiration. And he
was rich and in love with his wife, with
whom he eloped three years ago. She was
.Mile. Peters, daughter of a wealthy Parisian
restaurant owner.
There also has been a suicide in the film
colony in Hollywood. Lester H. Cuneo, 37
years old, a director and actor, died of a
pistol wound which the police called self-
inflicted. He had quarreled with his wife
and she had filed a suit for divorce. He was
a native of. Oklahoma and attended North-
western University.
Treatment of Animals
In Studio Lauded
By, Association
The care used in motion picture studios
in protecting animals from harm has won
for motion pictures the friendship of one of
America's strongest organizations.
The American Humane Association, which
is the national body made up of important
societies for the. pr-evention of cruelty to
animals, has extended high praise to the As-
sociation of Motion Picture Producers, Inc.,
and the Motion Picture Producers and Dis-
tributors of America, Inc., of which Will H.
Hays is president, for the comprehensive
work of the organization in preventing cruel-
ty to animals.
The American Humane Association, at its
annual meeting in Toledo recently, held up
the Hays Organization as "a guide aiid
example to all other interests and organ-
tions responsible for the care, safety
humane treatment of animals."
EUGENE O'BRIEN and Billy Piatt in "Simon the Jester," a Producers Distributing Corporation picture.
Sheehan Signing Up Stars as Big
Mid-Season Pictures Are Launched
RENEWAL of production activities in a
volume that surpasses anything the
big Fox Film West Coast Studio has
witnessed this season has followed the ap-
pearance there of Winfield R. Sheehan, vice-
president and general manager of the cor-
poration.
Worn out as the phrase "galaxy of stars"
is, it is the only one that can do justice to
the lineup of stars and featured players the
Fox executive has "OK'd" for the important
group of mid-season releases he has launched
in work.
Betty Compson, Matt Moore, Clara Bow,
Bert Lytell, Vivian Oakland, Earle Williams,
Nigel De Brullier, Frank Keenan, Huntley
Gordon, Herbert Rawlinson, Vera Lewis,
Grant Withers, Stanton Heck, Reed House,
Will Walling, Walter Pidgeon, Rose Blos-
som, Charles Lane, Roy Atwill, Francis Mac-
Donald, Kathleen Myers, Nina Romona,
Gladys Brockwell, Warner Oland, John
Patrick, Oliver Hardy, Jacques Rollens, Gus-
tave Van Seyferitz, Carolynne Snowden,
Frank Currier and Virginia Madison are
some of the real box-office names Mr. Shee-
han has had Casting Director James Ryan
sign up to supplement the Fox stock com-
pany's own group of contract stars and
players.
These players will be distributed in lead-
ing and supporting roles in "The First Year,"
which Frank Borzage is directing: "The
Peacemaker." a Buck Jones starring vehicle
over which W. S. Van Dyke is wielding the
megaphone ; "The Golden Butterfly," being
directed by John Griffith Wray ; "Daybreak,"
a Rowland V. Lee production ; "Palace of
Pleasure," which Emmett Flynn will direct,
and the modern sequence of "The Ancient
Mariner," which Chester Bennett was lured
back from other business to supervise in his
own brilliant way.
Since the original announcement two im-
portant changes have been made in the cast
of "The First Year." Frank Currier has
been cast in the role of Dr. Myron Living-
ston instead of J. Farrell MacDonald and
Virginia Madison will be Mrs. Livingston
instead of Emily Fitzroy. Thqse changes
were made necessary by the fact that both
the supplanted players were tied up with
other directors who could not spare them.
J. Farrell, for instance, is out on location,
hundreds of miles from Hollywood with
John Ford making "Three Bad Men." He is
one of the bad fellows aijd as might be ex-
pected is seldom "out of the picture."
Tile rest of "The First Year" cast remains
as originally announced. Matt Moore is Tom
Tucker, Kathryn Perry will cease being
Helen in the Fox Married Life Series long
enough to be Grace Livingston in the Borz-
age production, John Patrick is Dick Loring,
Frank Cooley is Pa Livingston, Margaret
Livingston is Mrs. Barstown and Carolynne
Snowden is Hattie.
The little girl whose name describes her
so well, Rose Blossom, was secured to be
Buck Jones' leading lady in "The Peace-
maker." This is the sixth starring vehicle of
the ace of western stars for the 1925-26 sea-
son. The others who will support Buck in
this production are Will Walling, Reed
House, Stanton Heck, Grant Withers, Kath-
leen Myers, Marion Harlan, Oliver Hardy
and Jay Hunt.
For "The Golden Butterfly," a story which
points out the folly of following the crowd
in the Game of Life, there has been assigned
Director Wray the following al-star aggrega-
tion : Alma Rubens, Bert Lytell, Herbert
Rawlinson, Frank Keenan, Vera Lewis,
Carolynne Snowden and Huntley Gordon.
This cast speaks for itself. Every name in
it has box-office drawing power. Verily,
this will be a production for which to hold
out some playdates.
As a starter for "Daybreak," Rowland V.
Lee's production, the following incomparable
players have been cast : Jacqueline Logan,
Lou Tellegen, Roy Atwill, Walter Pidgeon,
Gustave von Seyferitz and Charles Lanel
The others will be announced later. "Day-
break" is an adaption of the sensational
New York and London stage success, "The
Outsider."
Although by this time a reader might
think there were no more players left for
Emmett Flynn's production "Palace of
Pleasure" such is not the case. Emmett must
have a pull with Mr. Ryan, the casting direc-
tor, for here are the cinema brilliants he had
assigned to his latest : Betty Compson, Ed-
mund Lowe, Francis McDonald, Nina Ro-
mano, Warner Oland, Harvey Clark, Samniie
Blum and George Seigman. And there are
more to come.
"Palace of Pleasure" is based on "Lola,"
a play by Adolf Paul. Lola Montez (played
by Betty Compson) was one of the most
colorful figures in Europe in the Nineteenth
Century. She was an Irish girl who posed
as a Spanish dancer and left% trail of hearts
and political intrigue behind her that puts
DuBarry to shame.
For the modern sequence of "The Ancient
Mariner" the splendid cast of the Henry
Otto fantasy sequence has been supplemented
by the addition of Leslie Fenton, Margaret
Livingston, Clara Bow, Nigel De Brullier,
Earle Williams and Hallam Cooley. .'\dd
Paul Panzer, who plays the title role, Vivian
Oakland and Gladys Brockwell to these and
you have a cast pretentious enough in itself
to carry any production.
And the Fox production activities do not
cease with the foregoing. Tom Mix, having
finished "The Best Bad Man" on the day
Mr. Sheehan arrived, is now lining up his
forces preparatory to starting on another
of his starring vehicles titled "My Own
Pal." This will be a typical Mix production
with a strong cast of box-office favorites.
On the comedy lot George Marshall, super-
visor of all Fox two-reelors. has every one
of his unexcelled laugh directors going at
top speed. And in addition to that George
will have a surprise announcement about
-something big for the trade in a day or so.
Bader Gets New Post With "U"
Dave Bader has been selected to fill the
post of manager of advertising accessories
for the Universal Pictures Corporation, to
replace Maurice Pivar, who has been trans-
ferred to Universal City.
PATH E
presents
dhe authentic motion picture hg of the
Amundsen, E/lsmrth ExpeditiOki, the
first attempt to reach the^orth J^ole by
airjf/ane.
Pathepicture
November 14, 1925
MOVING PICTURE WORLD
121
/n/o //>c terrors of the unKnotofnl
For 24 dajrs the mjrsterjr o_fmysteries!
The most daring deed in the history of exploration!
Only the boldest would have conceived the plan of flying to the North Pole; only
the bravest could have survived the hunger, cold and terrors of the unknown Arctic
when the airplanes had to descend only a few miles from the Pole.
For twenty-four days Amundsen's party was lost to the world; for more than
that their flight and disappearance was a big first-page story.
Millions of persons will want to see the picture record of this most unusual
adventure, which has received the most unparalleled publicity.
yoxir axidiencej are tofaitin^ _for you!
122
M
MOVING PICTURE W U KLU
November 14, 1925
Books Biblical Picture
BOB CUSTER
invariably
"packs" an
abundance
of action
and timely
thrills in
his F. B. O.
pictures.
In this one,
"No Man's Law,"
he runs true
to form.
Sax Will Make 12 Gothams
As Scheduled; Last 4 in Work
BEFORE leaving for California last
week, Sam Sax of Gotham Production
and president of Lunias Film Com-
pany, took exception to rumors circulated
that various independent producing and dis-
tributing concerns were about to curtail
production and fail to make delivery on
pictures already announced.
"You can state most emphatically for me,"
said Mr. Sax, "that the twelve Gotham
Productions to be distributed by me through
Lumas Film Corporation will be delivered
on or before the release date assigned each
picture.
"Our December and January releases are
now in the vaults and may be secured by
our regional distributors ten weeks in ad-
vance if they so desire. We are also four
or five weeks ahead on our advertising ac-
cessories and gaining more time with each
succeeding production.
"This does not imply that we are feverishly
rushing to grind out pictures. It simply
means that we have a most efficient produc-
tion organization, working smoothly and
without friction. My purpose in going to
California at this time is to put the final
four of the present series of twelve into
production and also to lay the foundation
plans for production for 1926-27. These
plans will be announced in good time and
when they are announced they will be defi-
nite and not subject to any radical change.
The changes will be made in advance and
not after so that the exhibitor and exchange
man may know exactly what he is buying
and be sure of getting it."
Seattle Exhibitor Smashes All
Records with "Unholy Three"
UNSOLICITED reports from en-
thusiastic exhibitors testifying as to
the steadily improving quality of
Metro-Goldwyn-Mayer product continue to
be received by exchanges throughout the
country. The most recent testimonial re-
ceived by M-G-M's Seattle, Wash., exchange,
comes from the Winter Garden in Seattle.
"At the time we contracted for the new
Metro-Goldwyn-Mayer product," writes Man-
ager Frank Edwards of the Winter Garden,
"we were very skeptical as to the results of
this move on account of our having enjoyed
such phenomenal success at an established
lower rate of admission.
"We feel tliat we should let you know
that our new policy has been a complete suc-
cess. We are just finishing a four-day run
on 'The Unholy Three,' and we are pleased
to say that it has smashed every existing
record.
"From the trade journals we notice that
the Metro-Goldwyn-Mayer product is prov-
ing phenomenally successful all over the
country, and \vc want to assure you that it
has certainly done its bit for us."
"The Unholy Three" is a Metro-Goldwyn-
Mayer production directed by Tod Brown-
ing from the Tod Robbins story adapted to
the screen by Waldemar Young. Lon Chaney
and Mae Busch are the featured players.
Eastman Theatre, Rochester, Plays "Bethle-
hem" First of Pathe's New Biblical
Series "A Pilgrimage to Palestine"
"Bethlehem," the first of the new Pathe
Biblical series, "A Pilgrimage to Palestine,"
has been booked for early showing by the
Eastman Theatre, Rochester, which is famed
for its fine programs.
In acquiring this series Pathe believed that
exhibitors will w'elcome the opportunity to
book a series of single-reel pictures of this
high character. These subjects are specially
suitable for showing during the Christmas sea-
son, dealing as they do with the locales of
Christ's activities from His birth, through
His early and later ministry up until His
death upon the cross.
.Mtogether twenty subjects of this series
will be available to exhibitors during the
forthcoming months.
"The Holy Land Film Company, of Cin-
cinnati, are the producers of "A Pilgrimage
to Palestine" series.
Start New Artclass Feature
Lester F. Scolt, Jr., has just wired to Louis
Weiss of .'\rtclass Pictures that he has started
filming of "Tangled Herds." This last is the
sixth of the eight five reel Rough Riding
Romances featuring Buddy Roosevelt which
Action Pictures is making for Artclass dis-
tribution.
Lester Scolt further announced that the
sixth Buffalo Bill, Jr., feature which has
not yet been titled is in course of prepara-
tion.
F. N. Buys New Plays
The screen rights to Israel Zankwill's play,
"Too Much Money," has been purchased by
First National Pictures. It will probably be
assigned to one of its featured players. The
continuity is in work. The company but re-
cently finished photography on another Zang-
vvill play, "We Moderns," as a stellar vehicle
for Colleen Moore.
Contracts have just been closed by First
National covering the purchase of the motion
picture rights of "The River," a play by
Patrick Hastings.
RRENDA BOND
The young Boston society girl, luu
been signed to play the lead opposite
Johnny Hines in "Rainbow Riley,"
Mr. Hines' forthcoming First Na-
tional release.
November 14, 1925
MOVING PICTURE WORLD
123
IN "THE
PONY
EXPRESS"
ERNEST
TORRENCE
has the role
of a
blacksmith
who is
also a
minister.
As usual,
Mr. Torrence
scores one
of the
biggest hits
of the
Paramount
success.
Screen Play as Monument
To Memory of Anna Held
Beautiful Press Book
80 Page Publication on "The Sky Rocket"
Starring Peggy Hopkins Joyce, A
Work of Art
"Tiie Sky Rocket," starring Peggy Hopkins
Joy ;e, the picture in which "Peggy the beau-
tiful" makes her screen debut, will have the
largest campaign or press book ever issued
on any single motion picture in the history
of the industry.
It was originally planned by Robert E.
Welsh, director of advertising and publicity
for Associated Exhibitors, to release a de luxe
press book in twenty-four pages but after
giving the matter further thought he de-
cided to enlarge the book in keeping with
the importance of the production.
The book will be a de luxe affair, leather
bound with ribbon stitching. Thirty-two pages
•of the book will be devoted to publicity stories
while thirty-two pages will consist of news-
paper advertising copy. In the straight line
•drawing of "The Sky Rocket" ads, Mr. Welsh
has struck a new line of thought. In the past
it has been the custom to select scenes from
the picture for this purpose, but in this
•case nothing but original drawings by
famous artists will be used.
The first eight pages of the book will be
•devoted to introductions and indorsements
with the next eight pages comprising special
newspaper serial articles on beauty and fash-
ions. Eight pages will be devoted to posters
and accessories.
According to advices received by Oscar
Price, president of the Associated Exhibi-
tors, Peggy Hopkins Joyce, now resting in
Paris following the completion of her first
screen vehicle, "The Sky Rocket," will re-
turn to America to start her second picture
before the first of the year.
"Steel Preferred" Completed
Actual camera work on "Steel Preferred,"
the new Metropolitan picture for release
through Producers Distributing Corp., has
been completed and this production is now
being edited for early release. Walter
Anthony, prominent journalist and title
specialist, has ben engaged to write the titles.
I'OLA NEGRI
As the colorful "Carlota Villalon" in
"Flower of the Night," the distinguished
Paramount star has one of her choicest
roles.
A SCREEN play that will also be a monu-
ment to a famous actress is what Tod
Browning, noted director, is to en-
deavor to make out of Lon Chaney's forth-
coming starring vehicle, "The Mocking Bird,"
based on an original story by Mr. Browning.
Its heroine, played by Renee Adoree, will
represent Anna Held as she was at the start
of her career, when she sang her way to
fame from the stages of cheap London music
halls.
Both Browning and Chaney knew Anna
Held intimately, and they have crowded the
heroine's part with little touches which are
real personal reminiscences of the French
comedienne. The play will be staged at the
Metro-Goldwyn-Mayer studios on an elabo-
rate scale.
"Both Mr. Chaney and myself," said
Browning, "are enthusiastic over the idea of
FB. O. still has five more specials to pro-
duce before it completes its current pro-
• gram, according to advices from the F.
B O Studios in Hollywood.
Among the remaining features will be a
racing melodrama called "The King of the
Turf" by John Brownell. Work will begin
in hvo weeks, it is stated. "The King of the
Turf" will treat of the drama of the race
cour.se from a new angle.
painting a picture of the real Anna Held
as a tribute to one of the best and noblest
women the speaking stage ever knew. We
both knew her well — knew the tragedy that
underlay her Hfe, her goodness to all about
her, and the determined struggle that won
her fame.
"Anna Held was known to the world as a
frivolous beauty ; but to us who knew her
she was one pf the noblest women the stage
has ever known. This is the woman we
shall try to show— the real Anna Held. We
hope that the picture will, in a way, be a
sort of monument to her; a sincere tribute
from two old friends and ardent admirers."
A big cast, including Lew Cody, will be
augmented by a number of professional
vaudeville stars for the new picture, produc-
tion on which will start shortly. Waldemar
Young has made the screen adaptation.
Other big features will be two stories by
Laura Jean Libby, to whose work F. B. O. has
exclusive screen producing rights. They are
"When His Love Grew Cold" and "A Poor
Girl's Romance." The first named will be
launched in a week with an all star cast.
Others will be "The Isle of Retribution" by
Edison Marshall and Emory Johnson also will
contribute another melodrama, the title of which
is being withheld.
Five More Specials to Come
From F. B. O. Western Plant
124
MOVING PICTURE WORLD
November 14, 1925
THE DAZZLING "DREAM SCENE" in Gloria S-ixun^ons forthcoming Para-
mount picture, "Stage Struck." Gloria is an actress on an Ohio River show boat,
but any aspiring girl is permitted to dream of the success tliat comes after long
years of hard work. This is one of the most exquisite scenes in any Gloria
Swanson picture.
First National's "Classified"
Praised by Big Newspapers
FROM all sides come the most en-
thusiastic reports of the reception be-
ing accorded First National's latest
Corinne Griffith production, "Classified," that
is surpassing any figures heretofore set by
this popular star at first run theatres.
Taken from Edna Ferber's beautifully
human story of New York life, it ofTers a re-
markably effective combination of star, story
and author. Released October 11. "Classi-
fied" has already established itself as one
of the strongest pictures that an exhibitor
can book, judging from reports received by
First National from the key cities.
Following are comments from some of the
more important newspapers :
The News, Cleveland : "Produced with an
imagination and dexterity so sadly lacking
in many a photoplay, it becomes cleaner,
adroit and grown up in its every phrase. It
is filled with those little subtle touches which
make one remember it long after leaving
the theatre."
Times-Star, Cincinnati : " 'Classified,' First
National's picturization of Edna Ferber's
story, makes excellent screen entertainment.
We do not know how closely it follows the
original, but the scenario contains plenty
of action well seasoned with modern romance.
And best of all it has as its star Corinne Grif-
fith, than whom there is no lovelier feminine
vision on the silver sheet."
Commercial Tribune, Cincinnati: "Corinne
Griffith and Edna Ferber combine in making
'Classified' one of the most entertaining pic-
tures shown here in some time. And in the
matter of players — ^well, Corinne Griffith
wuold make any picture in which she ap-
peared."
H. P. Lieber of the Circle Theatre,
Indianapolis, wired : '"Last week we played
Corinne Griffith in 'Classified' and entertained
thirty-eight thousand happy patrons and
when we say entertained we don't mean
maybe. Everybody raved about this one.
It i.s immense."
The manager of the Wisconsin Theatre,
Milwaukee, reports that "the picture was
very well received by patrons and a remark-
able business was done. Corinne Griffith is
a great favorite with many. In this picture
she is at her best and also has a very good
supporting cast.'"
ALTHOUGH a comparative newcomer
to the English market, Gotham pro-
ductions have scored a striking hit
with the British public. The latest evidence
of this being contained in a recent cable-
gram from Herbert Case Hoagland of Stoll
Films Ltd., British distributors of the new
Gotham Twelve, to Sam Sax, producer of the
Gothams. Mr. Case cables : "Trade Showings
First Four Gothams Great Success Every-
body Enthusiastic How Many More Produc-
tions Ready Exhibitors Asking For Imme-
diate Bookings."
The four productions referred to in the
cablegram being : "The Overland Limited,"
"The Police Patrol," "A Little Girl In A Big
City" and "His Master's Voice."
The British trade press also gave these
New Rayart Pictures
Johnston Announces Completion of Four Big
Production* — Five Others in Works
W. Ray Johnston, president of Rayart Pic-
lures, who is in Los Angeles in the interest of
his firm, announces the completion of the fol-
lowing features during his vacation in Cali-
fornia. "The Fighting Thoroughbreds," a
race track fight story with Billy Sulivan; "The
Midnight Limited," a melodrama with Gaston
Glass, Wanda Hawley and Richard Holt.
"'Hold Everything" (temporary title) starring
Billy West; and "Racing Romance," starring
Reed Howes, with Virginia Browne Faire
as leading lady.
The following pictures are now being pre-
pared for immediate production : "The High
Flyer," an aeroplane story starring Reed
Howes; "The Windjammer," a circus story
starring Billy Sullivan ; "The Salseman," a
feature comedy starring Billy West; and
"Bride and Gloomi" a Butterfly Comedy
starring Gloria Joy. While in California, Mr.
Johnston will also select casts for the next
melodrama of the Rayart series which will
probably be "The Last Alarm."
Mr. Johnston also announced the signing
last week of a contract for Jack Perrin to
be retained on the Rayart program for the
season of 1926-7 during which season he will
make eight pictures from published stories.
The picture will be semi-western in nature
and production will start in April. Perria
still has two pictures to make for the cur-
rent season's program for Rayart.
Lubitsch Seeks Citizenship
Ernst Lubitsch, the Warner Bros, director,
is to become a full-fledged American citizen.
He has taken out his first papers and is
eagerly awaiting the day when he will of-
ficially proclaimed a genuine member of
Uncle Sam's household. In introducing
Lubitsch to President Coolidge at the White
House, last week Jack Connolly, who repre-
sents the Hays organization at the capital,
mentioned the director's eagnerness to be-
come a citizen, and Lubitsch was certain he
received a firmer pressure of the hand and a
broader smile from the Chief Executive as
Mr. Coolidge wished him "the best of luck
in this country."
productions very favorable reviews and the
same points of excellence that appealed in the
critics and the public in the U. S. also were
favored in England.
When Stoll Films Ltd. arranged for the
British distribution of the Gotham Product
with the Inter-Film Co., who control all dis-
tribution rights outside the U. S. and Canada,
it was the intention of the British organiza-
tion to make the first Gotham release for next
March. So quickly did the British exhibitors
acclaim the production, however, that an im-
mediate release was decided upon.
Prints of tlie second four in the Gotham
twelve, "The Part Time Wife," "One of the
Bravest," "The Shadow on the Wall" and
"The Phantom of the Forest" are being for-
warded to Europe now with the final four to
he delivered within the next few weeks.
Gotham Productions Score Big
Success with British PubHc
November 14, 1925
MOVING PICTURE WORLD
127-
Columbia Pictures Corporation Officials
Point Out Causes of Unrest in Industry
JOE BRANDT, president of Columbia
Pictures Corporation, and Jack Cohn,
treasurer of this independent producing
company, last week issued a joint statement
in which they point out the existence of
unrest in the industry due to "machine made
products" and "broken promises by pro-
ducers" and demanding "fewer and better
pictures."
The joint statement follows :
"The present chaotic conditions in the
motion picture industry are due to the broken
promises of producers. Never in the history
of motion pictures has such a situation con-
fronted the exhibitors as at the close of the
1925-1926 season, and the producers are, in
a large measure, entirely to blame for a
situation which has forced many exhibitors
into a position where they feel unable to
depend on, and have an entire lack of con-
fidence in, the promises of producers to de-
liver the number of pictures they promised to
produce at the beginning of the current year.
"The overzealoiis and avaricious attitude on
the part of some of the producing organiza-
tions at the beginning of the season in an-
nouncing a formidable production program
has been responsible for lulling a great many
exhibitors into a sense of confidence and false
security which has been ruthlessly destroyed
in many cases before half the season was
over by the retrenchment on the part of pro-
ducers. Announcements of big production
programs which have later been cut down
by as much as SO per cent, in some instances,
has wrought havoc among the exhibitors de-
pendent upon these companies for their play
dates.
"The officials of the Columbia Pictures
Corporation, are in the unique and secure
position of being one of the few producing
companies to have kept absolute faith with
JOE BRANDT
President of Columbia Pictures Corpora-
tion, reports this week on the completed
programme of Columbia's eighteen pro-
iuctions for the 1925-26 season, and com-
ments, somewhat caustically, on the con-
tions prevailing throughout the industry.
the exhibitors in producing our full quota
of eighteen pictures, as announced at the
beginning of the preserit season, and this
organization is prepared to back up the
statement by the fact that they now have
in their possession the negatives of the
eighteen pictures scheduled for release. And
these pictures were made in spite of the
fact that exhibitors, who at the beginning
of the season, promised their whole-hearted
cooperation, had in a sense withheld some
of their support and given the business that
they had promised Columbia to other or-
ganizations,
"It must not be gathered from this state-
ment that the officials of the Columbia Pic-
tures Corporation, desire any erroneous im-
pression formed that they did not get their
share of the bookings from the exhibitors this
year. Every exhibitor who knew his busi-
ness realized the box office value of Col-
umbia Pictures with the result that they in-
cluded the entire Columbia program in their
list of bookings, realizing that the support
of worthwhile independent producers was a
means to safeguard their interests no matter
what political or business move the non-in-
dependent organizations made.
"That the producers have learned the error
of their ways is evidenced by the fact that
announcements have already been made by
many of the companies that they will not
announce as many pictures for production
for the coming year as they did at the be-
ginning of the present season. They have
come to realize that promising to throw on
the market more pictures than can possibly
be consumed has brought about a condition
whereby not only the producers' income has
considerably suffered but the returns of the
exhibitors have also been materially cur-
tailed, by reason of forcing the exhibitor to
sign up for more pictures than he needed in
order to get a few leaders among exhibitors
to create a demand for production that they
only hope to make. In this is the crux of
the whole situation. Instead of offering fair
competition among all the large motion pic-
ture producing concerns, they adopted this
method of securing an outlet for product
than common sense should have told them
would mean flooding the market with surplus
product.
"Supply and demand must govern every
business and the picture industry is no dif-
ferent from any other industry and this is
the time for producers to ponder over the
conditions as they were this year and realize
that they must be conservative in their es-
timate of productions to be made in future.
Once they have announced the number of
pictures they should go through. The time
to retrench is at the beginning of, not in the
middle of, or at the end of the season.
"The spirit of fair play must be more
evident next year than ever before as the
unnatural and unhealthy competition which
was prevalent this year has forced upon
many producers the conclusion that less pic-
ture of a better calibre will bring in more
revenue to the exhibitor and more revenue
to the producer — the public demand for better
pictures has been blazoned forth in the news-
papers, and it behooves the producer to read
the handwriting on the wall and get out of
the system of machine-made pictures and
produce fewer pictures but of better quality.
"While speaking of fair play, it is not amiss
to refer to the developments in the last few
weeks. The big producers have realized what
the exhibitors failed to realize when inde-
pendent productions were offered them at the
beginning of the year. The general merit of
independent productions prove beyond doubt
that the brains of the motion picture industry
were well distributed among independent
producers, and that they were as capable of
making better productions consistently than
at any other time.
"As proof of this statement, comes the
negotiations by the large companies for the
men who have put the independent market
on its feet this year. However, independent
producers have come to realize that with the
kind of competition they are offering the
larger producing concerns, the exhibitors
will, without doubt, eagerly look forward to
independent pictures to release them from
the conditions heretofore mentioned in which
they were to a large extent responsible
themselves."
Tyler's Next for F. B. O.
"The Wyoming Wildcat" has been selected
for the permanent title on Tom Tyler's next
F. B. O. production, according to announce-
ment made at the lot. Work has just been
begun on the picture under the direction of
Robert De Lacey. Virginia Southern, Tom
Delmar, Billy Bennett and others support the
star. The picture was formerly called "The
Rolling Stone."
The story is an original by Percy Heath.
Arthur Statter did the adaptation and con-
tinuity.
JACK CO J IN
Vice-President of Columbia Pictures Cor-
poration, joins Mr. Brandt in a statement
setting forth the views of these independ-
ent producers regarding the conditions
existing today throughout the motion pic-
ture industry.
128
MOVING PICTUKE WORLD
November 14, 1925
Christie Consummates Deal
For Davis's ''Nervous Wreck"
THE long pending negotiations for the
purchase of the screen rights to Owen
Davis's famous stage comedy "The
Nervous Wreck" were consummated this
week, according to an official announcement
from Producers Distributing Corporation in
which Charles and Al Christie are reported
as securing the screen rights.
Al Christie's estimate of "The Nervous
Wreck" as the most valuable piece of prop-
erty offered by the stage in recent years,
is justified by the fact that this farce, after
running to capacity business for a solid year
at the Sam Harris Theatre in New York,
and for almost the same period at the Ma-
jestic Theatre in Los Angeles, is now being
presented in almost every civilized country
throughout the world.
Four road companies have presented the
play in every important city in the United
States, and during the past year, five hun-
dred rights have been sold for its presenta-
tion by stock companies.
During the past season, in London, Eng-
land, it proved the biggest success in recent
years, and in international theatrical circles,
"The Nervous Wreck" is looked upon as the
biggest farccial success in the past five years.
"The Nervous Wreck" was first written
as a novel by E. J. Rath, and prior to its
stage triumphs it enjoyed a remarkably big
sale as a two-dollar book. Following its
dramatization by Owen Davis and its suc-
cessful presentation on the stage, the story
was republished by Grosset & Dunlap and
its current sales have reached enormous
figures.
Al Christie will produce the story as an
elaborate feature for release through Pro-
ducers Distributing Corporation following
"Madam Behave."
F. B. O. Is in Home Stretch
Of Its 1925-26 Production
WITH the completion of "The Mid-
night Flyer" F. O. B. has swung
into the home stretch of its big
1925-26 production program. From now
until early spring the big plant at Melrose
avenue and Gower street Los Angeles, will
function at full blast, not only with F. O. B.'s
own units but with companies of some of
the most prominent independent stars and
liroducers, including Douglas McLean, Larry
Semon, S. S. Hutchinson, Howard Estabrook
;ind Monty Banks.
Feature productions will continue to
occupy the attention of F. O. B. executives
and directors. Harmon Weight, director of
"Drusilla With a Million," is filming oil flood
scenes for "Flaming. Waters," featuring Mary
Carr, Malcolm McGregor and Pauline Garon.
J. Grubb .Alexander is writing the continuity
for "The King of the Turf," formerly called
"The Futurity Winner," a racing melodrama
by Louis Joseph Vance and John Brownell.
Work also is progressing on scripts for two
Laura Jean Libbey stories, "When His Love
Grew Cold" and "A Poor Girl's Romance,"
both of which will shortly be filmed. Emory
Johnson also is planning another melodrama
to follow his newspaper drama, "The Last
Edition," just completed.
With the return of Evelyn Brent from her
vacation in New York, it was announced by
B. P. Fineman, general manager of the
•-tudio, that she would start work this week
on "A Broadway Lady," a romance of the
Mew York show world. It is by Fred Ken-
nedy Myton. Maurice Flynn will start work
in a few days on Gerald Beaumont's very in-
New Billy West Feature
Billy West has finished his second five-reel
feature, in which he plays the leading role,
and it is to be released by Ray Johnston on
the Rayart program. The title for the present
's "Oh, Horace!" The supporting cast includes
Emily Fitzroy, Clara Horton, Yvonne Hughes,
BiU Dyer, Stanton Heck, John J. Richardson,
George Perriault, Joe Bonner, Lon Poff, Nel-
son McDowell and Dorothy Vernon. Jack Nel-
son directed.
HO BART HENLEY
rite Mctro-GoldiL'yn-Mayer director,
K.'ho w responsible for a long list
of really big screen successes for this
house (as well as others), u now
at work on "Free Lips," Norma
Shearer's forthcoming starring ve-
hicle. Lew Cody again plays op-
posite the beautiful M.-G.-M. star.
"The Barrier" Company
Pat Harmon has joined the cast of Rex
Beach's "The Barrier," now in production
at the Metro-Goldwyn-Mayer studios under
the direction of George Hill. Harmon will
have the role of the first mate. The com-
pany, which includes Norman Kerry, Henry
r c • 11 , , ■ . Walthall, Lionel Barrymore, Marceline
field. Series will shortly be filmed from Day, Bert WoodruflF and George Cooper
stories provided by Sam Hellman and H. C. has left Culver City for Balboa Beach, where
Witwer and work is progressing on the an entire village has been erected for special
Mazie series by Nell Martin, which stars shots. Harvey Gates adapted the Beach
Alberta Vaughn. novel to the screen.
Henabery Assigned to Direct
Monty Banks in "Play Safe"
J OSEPH l^I^XTAT,T-r.„ . ^
teresting story, "The Kitten and the King."
Fred Thomson has completed "All Round
Frying Pan" and next week starts "The
Tough Guy" (tentative). Dick Talmadge is
expected shortly to return from New York
to resume work on his long term contract
with F. B. O. Tom Tyler is galloping through
his latest western feature, "The Wyoming
Wildcat."
F. O. B. also is active in the short subject
HENABERY has been as-
signed to direct Monty Banks in a
six reel comedy entitled "Play Safe"
which will be released through Associated
Exhibitors, Inc. This comedy, which is a
Howard Estabrook presentation, is the first
in a new series of comedy-drama-thrill fea-
tures which are scheduled for release
through the company of which Oscar Price
is president.
"Play Safe" marks Mr. Henabery's return
to his earlier style of directing. He will be
remembered for such successes of this calibre
as "Say, Young Fellow," "The Man From
Painted Post" and especially for "His
Majesty, the American" which was one of
Douglas Fairbanks' early starring vehicles.
"The Pinch Hitter" and "The Qodhopper,"
both starring Glen Hunter, are Mr. Hena-
bery's latest work. These pictures are listed
with Associated Exhibitors' "Triumphant
Thirty" and their release dates have already
been announced.
Shooting Big Outdoor Scenes
For Fox's "The Golden Strain
99
LED by Victor Schertzinger. more than
600 inhabitants of the Hollywood film
colony have left for the wilds of Ari-
zona where the outdoor scenes of what
promises to be Schertzinger's greatest pic-
ture, "The Golden Strain," will be filmed.
Much of the picture will be shot at the
historic 10th Cavalry Post and the troops
will have an important part in the production.
In addition to the cavalry, Schertzinger will
employ 1,000 .^pache Indians in many of
the sequences.
Incidentally, "The Golden Strain" is the
first of four stories by Mr. Kyne, published
m the Cosmopolitan magazine, which have
been purchased by Fox Films. The scenario
w;as written by Eve Unsell and with Schert-
zinger's master hand directing, the success
of "The Golden Strain," from a box-office
standpoint, seems assured.
November 14, 1925
MOVING PICTURE WORLD
129
De Mille and Metropolitan Studios
Merge; Extensive Program Planned
As a preliminary step to a most ex-
tensive program for the 1926-27 season,
official announcement has just been
made of the consolidation of the Cecil De
Mille Studio at Culver City and the Metro-
politan Studio in Hollywood with the produc-
tion activities and the officers of both studios
unified under Cecil B. De Mille.
Plans for this amalgamation which have
been under discussion for some time, were
perfected this week upon the arrival in Los
Angeles of John C. Flinn, general manager
of Producers Distributing Corporation, and
president of Metropolitan Pictures Corpora-
tion. The consolidation brings under Cecil
De Mille's general supervision a program of
between forty and fifty features to be re-
leased during the 1926-27 season by Producers
Distributing Corporation.
William Sistrom, general manager of the
Metropolitan Studios, will assume the gen-
eral management of the consolidated organi-
zation. The appointment of Sistrom to this
position will allovt- De Mille greater freedom
for concentration on his personally directed
independent pictures, the second of which
will be "The Volga Boatman" on which De
Mille is . planning to start immediately.
Fred Kley, heretofore general manager of
the De Atille Studio, has been apointed per-
sonal representative of De Mille, in the field
of distribution and will divide his time be-
tween Los Angeles and New York. Kley's
wide acquaintance in all branches of the in-
dustry qualifies him exceptionally for this
work. The executive committee of Metro-
politan Pictures Corporation consisting of
Messrs. Charles and Al Christie and John C.
Flinn, will extend its business supervision to
embrace all the activities of the combined
studios.
Under the plans of the consolidation, Cecil
De Mille's name will be withdrawn from all
productions excepting those which he person-
ally directs, as soon as the 1925-26 schedule
of pictures is completed. This arrangement
will eliminate the confusion in the public
mind caused by De Mille's name appearing
on both productions made under his super-
vision and those made under his personal
direction. De Mille's present plans call for
three massive personally directed productions.
These will carry his name exclusively and all
other productions made at either studio will
be known as Metropolitan Pictures.
With between forty and fifty productions
planned for production under the unification
of the two studios, as compared with this
year's total of twenty-nine pictures from
Metropolitan and De Mille, an increase of
approximately eighty per cent in output is in -
dicated for the 1926-27 season. Under the
Dresent 1925-26 schedule, seventeen produc-
tions are listed to come from the Metro-
politan Studios and twelve from the De Mille
Studio, with contributions from Christie,
Neilan, Stromberg and Sebastian bringing
the total to thirty-seven productions on Pro-
ducers Distributing Corporation program.
The consolidation of the facilities and the
executive control of the De Mille and the
Metropolitan Studios marks another interest-
ing development in the rapid and progressive
affairs of Producers Distributing Corporation
since its reorganization on January 1, 1924,
In less than two years this organization has
come from a standing start and a position
in the background of the indusrty to a place
among the foremost releasing companies.
In January of this year, Cecil De Mille ac-
quired a large interest in Producers Dis-
tributing Corporation and this resulted in
producing affiliations that gave the company
the highest grade of product. Only a few
months ago, Metropolitan Pictures Corpora-
tion was formed and the Hollywood Studios
acquired for the production of Metropolitan
Pictures, George Melford and Frances Marion
Productions for release through Producers
Distributing Corporation. These productions
augmenting the features from Al Christie, A.
H. Sebastian, and Marshall Neilan, placed
Producers Distributing Corporation in a
powerful position in the independent field;
and now under the consolidation of two great
producing plants this position is made still
more dominant.
1. E. Chadwick Returning from
Busy Coast -to-Coast Trip
WITH the current season having
reached the halfway mark, Chadwick
Pictures Corporation finds itself
with nine of its scheduled features already
released, two in production, almost com-
pleted, and the remainder following very
closely, one after the other, within the final
two months of the year. The distributed
pictures have met with nation-wide success
and the exhibitors are clamoring for more.
I. E. Chadwick, president of the Chadwick
Pictures Corporation, the Merit Film Ex-
change, and the Independent Producers As-
sociation, is returning this week from Holly-
wood and his coast to coast trip, during
which he witnessed and supervised produc-
tion activities of his producing units in Holly-
wood and thoroughly surveyed the field of
independent distribution and exhibition
has placed his successes in the independent
market and is bringing the latest completed
production, "The Count of Luxembourg,''
with an all-star cast making it one of the
finest pictures made by the company
George Walsh has the title role.
The West Coast force at present are work-
ing on "The Transcontinental Limited," a
railroad romance guaranteed by its prize
cast to be one of the most interesting pic-
tures in many years. Johnnie Walker, Mat)
Carr, Eugenie Gilbert and Alec Francis have
roles of importance, and the successful work
of these stars in the past points to an un-
usually fine film.
"The Bells," starring Lionel Barrymore:
"Winning the Futurity," and the remainder
of the George Walsh series, will close a
year of hard work for Mr. Chadwick and
his co-workers.
in the key-cities of the country. Chadwick
|IIIIIIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIHIIIIIIIIIIIIIIIIIIIII^
I "Do Clothes Make the WomanZ" R B. O.
i Picture Starring Mrs. Rudolph Valentino
WILLIAM SISTRORM
Who assumes the general manage-
mcnt of consolidated P. D. C. units.
DO CLOTHES MAKE THE WOMAN?" has been selected as the title of
the picture which F. B. O. will produce in the East, starring Mr«.
„ Rudolph Valentino, professionally known as Natacha Rambova.
1 Harry O. Hoyt, who will direct with Daniel Carson Goodman, under whose
I personal supervision the film will be produced, is at work on the continuity. Mrs. |
1 Valentino sailed on Election Day from Cherbourg on the S. S. Leviathan, and f
1 expects to arrive in New York next Monday. Work will start as soon as the com-
1 plete cast has been assembled.
1 Mrs. Valentino has been affiliated with the motion picture industry for many
I years. She recently produced a very beautiful picture called "What Price Beauty?"
1 Her decision to return to the screen as a star was more or less expected by g
1 the Hollywood and New York film colonies. Mrs. Valentino is regarded as an g
I individualist of high talents and originality.
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130
MOVING PICTURE WORLD
November 14, 1925
GERTRUDE OLM STEAD
Is always of the greatest assistance
to the photographer, and invariably
manages to get something unique out
of her poses. She recently com-
pleted her role in "Time, the Com-
edian," for Metro-Goldivyn-Mayer.
Film Technical Advisor
Terry Spencer, a lieutenant in the English
arm)- during the World War, and later with
ths same organization in Egypt, has been
re-engaged by Scott R. Beal, production
manager of the Corinne Griffith Productions,
in the capacity of technical advisor for
"Mile. Modiste."
Mr. Spencer acted as technical advisor on
"Caesar's Wife," recently completed by the
First National star. Many of the sequences
of this production were laid in Egypt.
Pick Release Title
"The Splendid Crime" has been selected as
the final and release title of "Magpie," Wil-
liam de Mille's original story which he is
producing for Famous Players-Lasky Cor-
poration. Bebe Daniels and Neil Hamilton
are featured in the attraction.
Four Small Town Houses Play
"Hell's Highroad" Day and Date
SIMULTANEOUS runs at a number of
theatres in big cities are not new nor
unusual, but to practically monopolize
the screens in a small city, as recently ac-
complished in Rockford, 111., by Producers
Distributing Corporation is a novelty in
small town showmanship and a stunt that
attracted the widest attention.
Under a combined booking agreement, four
theatres in Rockford, the Dreamland, the
Strand, the Columbia and the Family, pre-
sented Cecil B. de Mille's first independent
picture, "Hell's Highroad" simultaneously
after an advertising campaign in which ex-
ceptionally clever "institutional" copy was
used to herald the unusual showing.
The four theatres, situated at conveniently
reached points of the city, advertised the
four simultaneous showings as a desire on
their part to present "Hell's Highroad" at
the one time in several theatres in order to
accommodate the great number of people
who wanted to see it, and at the same time
permit everyone to view the production with-
out the inconvenience of travel.
The stunt proved a big success and at a
later date it may be repeated with other pro-
ductions released by Producers Distributing
Corporation.
Production Now Resumed at
First National's N. Y. Studio
AFTER a four-weeks period of inac-
tivity production was resumed this
week at First National's New York
.^ludios when "Too Much Money" was started
with John Francis Dillon directing.
"Too Much Money" is an adaptation of
Israel Zangwill's stage play of the same
title. Lewis Stone and Anna Q. Xilsson have
been brought on from Hollywood to play the
featured roles. "Too Much Money" is a story
of a man who has enormous wealth and a
beautiful wife, but who lacks happiness be-
cause the wife devotes her time to society.
He conceives the idea of signing his money
over to a friend temporarily and facing his
pampered wife in the role of a penniless
man. This is done and the result makes for
a picture which First National executives be-
lieve will be one of the best domestic dramas
seen on the screen in some time. Stone will
be the wealthy husband and Miss Nilsson the
pampered wife.
Present plans also call for the start of
"Men of Steel," the big steel "special" which
will be filmed from an original story by Mil-
ton Sills who will also have the starring
role in the picture. George Archainbaud will
direct under the supervision of Earl Hudson,
head of First National's Eastern production
units. In the supporting cast will be Doris
Kenyon, Mae AHison, Claude Gillingwater,
George Fawcett, Victor McLaglen and John
Philip Kolb.
"The Midnight Sun" Next Big
Universal Picture Completed
w
ORD comes from Universal City
that the last camera work has been
completed on "The Midnight Sun,"
the new big super-production being made by
Warner Bros, to Release Four
Productions During November
FOUR feature productions, all of them
of a different type will be released by
Warner Bros, during November.
"Seven Sinners," starring Marie Prevost
and CHve Brook will be the Nov. 7 release.
This is an original story by Lewis Milestone
and Darryl Francis Zanuck, directed by Mr.
Milestone. Supporting Miss Prevost and Mr.
Brook are John' Patrick, "Heinie" Conklin,
Claude Gillingwater, Mathilde Brundage and
Fred Kelsey.
On Nov. 21, Lowell Sherman's first picture
for Warner Bros, will be released. It is
"Satan in Sables," from Bradley King's
famous story directed by James Flood. In
the cast, beside the famous stage star, are
Pauline Garon, John Harron, Gertrude Astor,
Frank Butler, Otto Hoffman, Richard Barry,
Francis J. McDonald, Frances Raymond,
Richard Botsford, Myrna Loy and Don
Alvarado.
"Rose of the World," adapted from Kath-
leen Norris's famous novel, will be released
Nov. 21. This was prepared for the screen
by Julien Josephson and directed by Harry
Beaumont. It has as its star Patsy Ruth
Miller, who is supported by Rockliffe Fel-
lowes, Alan Forest, Pauline Garon, Alex
Francis, Lydia Knott, Barbara Luddy, Helen
Dunbar, Edward Piel, Jr., and Carrie Oark
Ward.
"Clash of the Wolves," another Rin-Tin-
Tin production, will be the Nov. 28 release.
This is an original story by Charles Logue,
adapted for the screen by the author and
directed by Noel Smith. June Marlovve
plays the leading human role and others in
the cast are Charles Farrell, Heinie Conklin,
Will Walling and Pat Hartigan.
Universal to follow in the footsteps of "The
Hunchback of Notre Dame" and "The Phan-
tom of the Opera." Dimitri Buchowetzki is
in charge of the production.
"The Midnight Sun" is being made with
an all-star cast, but prominent in the prin-
cipal roles are several featured players.
Laura La Plante heads the cast, in the role
of Olga, the prima ballerina of the Imperial
Russian Ballet. Pat O'Malley also has a lead-
ing role, that of Grand Duke Scrgius, of the
Imperial Russian family. The story of
"The Midnight Sun" deals with court and
stage intrigues of Russia in the height of its
history, just before the Great War.
Other Principals in Catt
Other principals in the strong cast are
George Siegman, Theodore KorlofF, Cesare
Gravina, Arthur Hoyt, Earl Metcalf and
M. Vavitch. Nina Romano also has a promi-
nent role in the picture.
The picture is now in its cutting stage.
Universal's leading cutters and editors have
been assigned to the task of putting the fin-
ishing touches on the big spectacle drama.
It is expected that the picture will be finally
completed within ten days or two wcks.
The action deals with the struggle of the
two giants of Russia, the Grand Duke and
the banker for the love of Olga.
November 14, 1925
MOVING PICTURE WORLD
131
Hutchison to Make Series of Big
Pictures for Associated Exhibitors
THE return of Samuel S. Hutchison,
pioneer producer, to active production
is marked this week by his announce-
ment from the West Coast that he has a
budget in excess of $500,000 with which to get
underway an elaborate program.
Under the Associated Exhibitors Inc. ban-
ner, Hutchison is ready to commence work
on the first of his series, a big comedy from
the story by Frederick Isham, author of
"The Three Live Ghosts," "Nothing But the
Truth" and other popular sellers. Hutchison,
according to his production manager, Clarenct
White, has already picked three other laugh
features to follow the first which is titled
"The Nut Cracker."
Other feature production in his 1925 pro-
gram broadside are to be made from highly
successful stage plays or novels of many
editions. These are the work of famous play-
wrights and authors for which Producer
Hutchison has expended thousands of dollars
to sectire the screen rights. Announcement of
their titles and the casts, which will include
film celebrities of the highest calibre, will be
shortly announced by Production Manager
White.
Hutchison has already signed up the lead-
ing figures in "The Nut Cracker." He ex-
pects to commence "shooting" on his feature
comedy within the course of the next few
days. Edward Everett Horton has been signed
to star in "The Nut Cracker." With him will
be co-starred Mae Busch. These two will be
supported by an excellent cast including
Harry Myers and Tom Ricketts.
Lloyd Ingraham, who has been associated
with such stars as Douglas MacLean, for
whom he supervised the making of "The
Hottentot" and "Going Up," Charles Ray and
many other celebrities of the screen in some
of their most important productions, has been
engaged by Mr. Hutchison to direct "The
Nut Cracker."
Ingraham is particularly enthusiastic about
"The Nut Cracker," expressing wonderful
prospects for this riotous comedy of domes-
tis life wherein Horton essays the role
of a henpecked husband in a brokerage office
who finally tears himself loose and delves
into the most unproarious adventures.
With such men as Ingraham and Clarence
White, formerly in a big executive capacity
with Film Booking Offices, on his personal
staf¥, Hutchison feels assured that his new
unit will achieve the greatest success of any
of the film enterprises with which this noted
producer has been associated since his earl-
iest relations with the old Mutual company.
In this respect, however, he regards more
highly than anything else his connection
with Associated Exhibitors.
"My connection with Oscar Price's com-
pany assures me of the greatest success," Mr.
Hutchison states. "I regard that affiliation as
primary. With the stars that I have at my
command, one of the best directors in the
SHOWING Charhe Chaplin's "The Gold
Rush" day and date at Loew's Colonial,
Reading, Pa., and Loew's Regent, Har-
risburg, made it possible to put on an ef-
fective though similar campaign in each city.
Larry Jacobs, Loew's Colonial, started his
campaign a week before the opening with
a uniquely worded message to all city offi-
cials, from the Mayor down, calling their
attention to value of picture entertainment,
and to "The Gold Rush" as a live wire tonic
for happiness. Brunswick record shops car-
rying the Chaplin records gave big window
displays, as did the Postal Telegraph branches
displaying half sheets of congratulatory
field, an excellent production manager and a
wealth of the best books and plays for my
screen material. I know that my product will
be classed with the very finest in the in-
dustry."
The veteran producer believes that there
never was a better time for the production of
good comedies than today. "I am concen-
trating on comedies with strong human inter-
est ingredients so as to give them a real
starting point and not surrounding them
with a lot of unrelated slapstick antics."
Before "The Nut Cracker" is completed
work will be commenced on the second of the
series of four comedies.
Mr. Hutchison, who formerly produced
pictures at Santa Barbara, had until recently
been devoting his interest for the past years
to other business ties in the Middle West.
He produced many of the successes of a de-
cade ago including "Damaged Goods" and
"Flying A" pictures.
messages to Chaplin from Hollywood stars.
A well groomed man, wearing Tuxedo
clothes, went into the better class stores
of all kinds and distributed the Chaplin "Gold
Rush" coin. This man also carried invita-
tions to city officials and prominent citizens.
He did not carry any sign.
A similar campaign was put on in Harris-
burg by Sidney Gates of Loew's Regent.
An added feature was the use of spare tires
of Yellow Taxis, and the use of a Chaplin
imitator leading a mule with mining pros-
pector's kit. In the lobby of the Regent
there was a phonograph which played the
Chaplin song records as part of the Bruns-
wick tie-up.
"The Gold Rush" Plays
Day and Date in Penn.
New Fairbanks' Picture
GLENN HUNTER
{left) and Douglas Gil-
more in a scene in "His
Buddy' s Wife," an
Associated 'Exhibitors'
production.
Select Ca»t for "The Black Pirate" Will Be
First Star Attempted in Colot-
Photography
Present indications are that the cast for
Douglas Fairbanks' forthcoming screen fea-
ture, "The Black Pirate," the first photoplay
he has attempted in color photography, will be
one of quality rather than number. Just now
only two women are scheduled to appear in
this film — Eillie Dove in the leading feminine
role, and her maid, not yet selected.
Among the men in the cast are Donald Crisp,
who dircted the last Fairbanks offering, "Don
Q," and who this time will be seen as a one-
armed Scotch pirate, a characterization so clev-
erly devised as to completely mask his identity.
Sam De Grassc, villain, will work his way
through the picture in another of his character-
istic roles. Anders Randolf, one of the best of
the character players, has an interesting part,
which unfortunately ends all too soon when
he dies early in the film in combat with the
star. Others who will be seen to advantage
are Roy Coulson, Charles Gorman and Al Mac
Quarrie, all of whom had parts in "Don Q" and
other Fairbanks productions.
^4
132
MOVING PICTURE WORLD
November 14, 1925
Sherman in ''Satan in Sables"
Wins Reviewers in New York
LOWELL SHERMAN in the Warner
Bros, production, "Satan in Sables,"
enjoyed a good week recently at War-
ners' Theatre, and won favorable comments
from the New York reviewers. Extracts
from some of these follow :
Louella O. Parsons, American: I listened
for an opinion from the Warner audience
and this is what I heard repeated word for
word : "Lowell Sherman is simply grand. I
love him in this picture." Mr. Sherman is
a good actor and I like him very much. Ger-
trude Astor, looking very lovely, is a new
kind of blonde. Pauline Garon does very
well as Colette and John Harron gave a
creditable account of himself. I feel in my
bones "Satan in Sables' 'is a money-maker.
Alma Talley, Morning Telegraph : A color-
ful melodrama. James Flood in directing it
has invested it with considerable charm. It
moves along easily and consistently and
there are bright little touches of humor. On
the whole it is the sort of picture that Lowell
Sherman fans, and audiences in general, will
like. The star plays the hero in his usual
suave fashion. Pauline Garon is charming
as the little dancer. Johnny Harron and
Gertrude Astor round out the cast nicely.
Regina Cannon, Evening Graphic : Lowell
Sherman, 'twould seem, never steps out of
his character. Not that Mr. Sherman is the
bad, bad man he portrays in pictures. But
his mannerisms, his detached air, his non-
chalance and aloofness are all with him off
the screen as well as on. It's difficult to
criticize his performance when one feels he's
just being himself. As Colette little Pauline
Garon is a delight. John Harron gives a
splendid characterization. He is a very good
actor and we predict that it won't be long
before he's doing "bigger and better things."
Sun : Mr. Sherman is an actor who can
hold an audience. He makes his role con-
tinually interesting.
Roxy to Stage "Stella Dallas"
S. L. Rothafel (Roxy), as a special courtesy
to Samuel Goldwyn, the producer, will stage
and direct the presentation of "Stella Dallas,''
when it opens at the Apollo Theatre, Novem-
ber 15, for an extended run.
BUSINESS PROSPERITY BRINGS IN U. S. COMPTROLLER OF THE
CURRENCY — Attd if you don't believe this zve'U say something anyway. Col.
W. J. Mcintosh, United States Comptroller of the Currency, and right-hand man
to President Coolidge in the lattcr's efforts to stabilize the financial problems of
the country {at the left), visited the M etro-G old'wyn-M ayer studios in Culver City
a few days ago, when he was greeted by Mae Busch, the charming M.-G.-M.
player, and Louis B. Mayer and Fred Niblo, the director (at the right).
Added to Cast
John Roche, Stanley Taylor, Carl ^.tocKdale,
Arthur Thalaso and Eve Southern have been
addtd to the cast of "The Agony Column,"
.Monte Blue's next starring vehicle for Warner
liros., which is now in production. Miss
Southern is to replace Myrna Loy.
Mathew Betz has been selected to play a
part in "Nightie Night Nurse," Syd Chaplin's
second production on the current Warner sched-
ule. Patsy Ruth Miller is playing opposite
Chaplin and among the others in the cast are
Gayne Whitman, David Torrence, Edith York
and Raymond Wells. Charles Reisner is di-
recting,
Starts Work on "The Cave Man"
.Marie Prevost has started work on her next
Warner Bros feature, "The Cave Man," with
Matt Moore playing opposite. This story by
Gellette Burgess was one of the dramatic hits
of the stage. Miss Prevost will have such
a part as she had in Ernst Lubitsch's "Kiss Me
-Again," while Matt Moore will be presented
in an entirely new type of character.
Starts on "Agony Column"
Dorothy Devore has been cast for the lead-
ing role in "The Agony Column," Monte Blue's
next starring picture for Warner Bros." Pro-
duction has been started with Roy Del Ruth di-
recting. The balance of the cast includes Helen
Dunbar, Heinie Conklin, Myrna Loy and Otto
Hoffman. The story is by Earl Derr Biggers
and was adapted for the screen by EL T.
Lowe, Jr.
Lewis Added to Cast
Waller P. Lewis, well-known screen player,
has been added to the already large cast of
"The Green Archer," the new Patheserial
now in the making. Lewis has been cast as
Coldharbor Smith, owner of a waterfront
saloon in this adaptation of Edgar Wallace's
novel prepared by Frank Leon Smith and
directed by Spencer Bennet.
Belle Bennett Signed for "The
Reckless Lady"
Robert Kane has signed Belle Bennett
for the title role in "The Reckless Lady,"
the production he will start immediately fol-
lowing "Bluebeard's Seven Wives." "The
Reckless Lady" is by Sir Phillips Gibbs and
is one of the best sellers. It will be a first
National release.
Howard Higgin has been selected by Mr.
Kane to direct "The Reckless Lady" and
with Sada Cowan he will also make the
screen adaptation.
The supporting cast will include James
Kirkwood, Lowell Sherman and possibly
Ben Lyon and Dorothy Sebastian.
Arlen's First for Paramount
Michael Arlen's first studio activity for
Paramount will be to adapt his story, "The
.Ace of Cads," as a stellar picture for Adolphe
Menjou, it was announced by Hector Turn-
bull, supervisor of production at Paramount's
West Coast studio.
The author's first original story for the
screen to be written when he has mastered
film technique will be a starring vehicle for
Pola Negri, this arrangement having been
entered into several months ago between
Mr. Arlen and Paramount.
November 14, 1925
MOVING PICTURE WORLD
135
Universal-Keith-Daily Mirror Tie-up
To Select New York's Prettiest Girl
PROBABLY the biggest newspaper-
theatre-picture tie-up ever made has
just been aranged by the Universal
Pictures Corporation, the Moss, Keith and
Proctor interests and the N. Y. Daily Mirror,
to exploit the final stages of the Laemrhle-
Mirror Beauty Contest. This contest is be-
ing conducted by C. E. Holah, director of
Universal's cross-country mobile studio unit,
the "See America First" caravan. The win-
ner not only will be starred in a Universal
two-reeler to be made in New York entitled
"Peg of New York," but also will receive a
six months' contract at Universal City.
As a result of the gigantic theatre tie-up,
the semi-finals and finals in the beauty con-
tests will be held on the stages of the various
Keith theatres, winding up with the grand
final picking of the winner on the stage of
the New York Hipp»drome, under dramatic
and elaborately staged ceremonies.
Seven or eight of the "See America First"
contest winners are now at Universal City,
teing trained and getting actual experience
in Universal pictures. They include the win-
ners from San Francisco, Salt Lake City,
Omaha, Chicago, Milwaukee, Detroit and
Toledo. As soon as "Peg of New York" is
selected and the New York "See America
First" two-reeler is completed, she will join
the group at Universal City.
Eighteen theatres will participate in the
semi-final eliminations, in addition to the
finals at the Hippodrome. These theatres
are as follows : Keith's 81st St. Theatre.
Keith's Fordham Theatre, Keith's Jefferson
Theatre, Keith's Prospect Theatre, Brook-
lyn; Keith's Greenpoint Theatre, Brooklyn ;
Moss' Broadway Theatre, Moss' Regent
Theatre, Moss' Franklin Theatre, Moss'
Coliseum Theatre, Keith's Hamilton Theatre,
Keith's Royal Theatre, Columbia Theatre,
Far Rockaway ; Orpheum Theatre, Brooklyn ;
Moss' Flatbush Theatre, Brooklyn ; Keith's
Riviera Theatre, Brooklyn ; Proctor's Fifth
.'\venue Theatre, Proctor's S8th Street The-
atre and Proctor's 125th Street Theatre.
The eighteen winners from the various
theatres will participate in the finals to be
held Monday, November 9, on the big Hippo-
drome stage. They will have a dramatic
entry, being brought in in the big "See
-America First" studio caravan, which will be
run right onto the Hippodrome stage for
this event. 'The finals at the Hippodrome
will be noteworthy.
Secrecy and Mystery Feature
Production of "The Bat"
IMAGINE a dozen of the most prominent
motion picture players, each of practically
equal importance in the cinema world
and in box-office drawing power, cast fc- the
same screen features — and their names kept
secret. Imagine, also, the scenario writer be-
ing obliged to take an oath to the film pro-
ducer that he will not reveal to any person
whatsoever any single detail of the story.
Imagine a director being obliged to take a
similar pledge that he will not reveal a sin-
gle item concerning the story, the cast or
anything else.
Imagine these conditions, and have a fairly
good idea of the secrecy and mystery that
THE CRUCIAL MOMENT ARRIVES. Adolphe Menjou, "His Maj-
esty" in "The King on Main Street," a forthcoming Paramount picture,
must now decide between signing his kingdom into bankruptcy or sacrificing
the good name of an American girl {played by Bessie Love). The other
tHan is instantly recognized as Joseph Kilgour.
surrounds the preliminary steps in Roland
West's forthcoming production of "The Bat,"
mystery sensation of the stage, motion picture
rights of which Mr. West recently purciiased.
In Mr. West's office recently Julius Joseph-
son, scenario writer, took a solemn pledge not
to reveal at any time any details of his story
for the picturization of this sensationally suc-
cessful mystery play. Just about all that the
public is going to be permitted to know about
"The Bat" before they see it on the screen
is Mr. West's statement that the plot will be
juggled just enough from the stage version
so audiences never will know the identity of
"The Bat" until the final moments of the
screening.
"The oicture will be a complete surprise
even to those who have seen the stage play,"
said Mr. West. "For the first time in the his-
tory of the picture industry a photoplay will
be made without the fanfare of publicity
trumpets. We will try at all times and in all
ways to keep secret all information concern-
ing the production. No visitors will be per-
mitted on the sets, in the studio or on the
lot, and not the slightest bit of information
ever will be offered concerning the progress
of the picture."
"Classified" Breaks All
Records in St. Paul
Another record for "Classified," the latest
First National picture starring Corinne
Griffith, was scored last week at the Capi-
tol Theatre, St. Paul. In addition to estab-
lishing new figures for this house, "Classi-
fied" also topped the gross business at the
State Theatre in Minneapolis. This is par-
ticularly significant in that, according to a
statement from I. H. Ruben, of Finkelstein
and Ruben, this is the first time the Capitol
Theatre has ever to^pped its sister theatre
in Minneapolis.
Robert Cain Added to
"Too Much Money" Cast
Robert Cain, well known on stage and
screen for his interpretations of villain roles,
has been added to the cast of "Too Much
Money" which First National is making in
New York. Anna Q. Nilsson and Lewis Stone
have the featured roles. John Francis Dillon
13 directing. Cain has the part of Dana
Stuart, one of tiliose gay bachelors who
love only other men's wives.
136
MOVING PICTURE WORLD
November 14, 1925
GEORGE WALSH is "Renee Duval," "The Count of Luxem-
bourg," in the Chadwick picture of this latter title, and the star is
capably supported by Helen Lee Worthing, former Ziegfeld Follies
beauty, who has the role of "Angele Didier."
Fox Buys More Popular Plays
and Novels for Production
Fox FILMS has brought screen rights
to ten of Charles H. Hoyt's big stage
successes, four modern stage hits and
three current novels, according to news re-
from Winfield R. Sheehan, vice president
and general manager of Fox Film Corpora-
tion, who is now conferring with production
executives of his organization in Hollywood.
The Hoyt plays thrilled an earlier genera-
tion of American playgoers and made the
name of the playwright a household word
twenty or thirty years back. In that color-
ful period of the American stage, a Charles
Hoyt play spelled success. All of them start
with "A." Otis Harlan, who played in the
Fox screen version of "Lightnin' " and
"Thunder Mountain" this season, played the
title role in "A Black Sheep."
The other celebrated plays in the Hoyt
list are "A Temperance Town," "A Trip to
Chinatown," "A Runaway Colt," "A Milk
White Flag," "A Rag Baby," "A Brass Mon-
key," "A Day and Night in New York," "A
Dog in the Manger" and "A Hole in the
Ground."
The four recent Broadway hits contained
in Mr. Sheehan's announcement are "Pigs,"
"The Family Upstairs," "Going Crooked"
and "The Way Things Happen." The Fox
raid on Broadway is growing greater. "Pigs"
is John Golden's litter of laughs. Anne Mor-
rison and Patterson McNutt wrote the play
and Frank Craven staged it. After ten
month on Broadway, "Pigs" is making a
cleanup on the "subway circuit" prepara-
tory to going on the road.
"Going Crooked" will be launched on
Broadway this season after six successful
weeks at the Cort Theatre in Chicago and
a brief road test. The play was written
by Aaron Hoffman and Willie Collier, Sr.,
and the latter is bringing it to New York.
One of the Fox scouts saw its admirable
screen qualities while it was playing in Chi-
cago, and the deal was completed.
"The Way Things Happened," produced
by A. H. Woods in association with Guthrie
McClintock, was written by Clemence Dane.
Katherine Cornell was featured in the prin-
ciple role in the 1924 season.
"The Family Upstairs" is a slice of Ameri-
can life written by Harry Delf and produced
by Sam H. Harris this season. It is a
stirring drama with a theme that hits home
and hits hard. It's the story of what hap-
pens behind the closed doors of half the
homes in America.
"Married Alive" is a current novel by
Ralph Straus which was purchased from
Henry Holt & Co. The story centers about a
professor of psychology at Cambridge whose
frank comments on women and love have
made him widely known. Straus has writ-
ten a bold novel with a modern theme which
probably will cause as much debate as Hut-
chinson's latest novel, "One Increasing Pur-
pose." The other two novels to which Fox
has secured screen rights are "Frozen Jus-
tice," by Ejnar Mikkelson, and "Down to
Earth" by Julius Perutz.
THE highly enthusiastic manner in which
the representative first run theatres
have been booking "The Live Wire,"
Johnny Hines' initial starring feature for First
National, affords ample evidence of the popu-
larity of this star and the success of his first
picture.
Included among the latest bokings on this
Johnny Hines production are the following
key city theatres: Capitol, St. Paul; State,
Minneapolis; Golden Gate, San Francisco;
Orpheum, Oakland, Calif.; American, Salt
Lake City ; Olympia, Boston; Olympia, New
Bedford; Strand, Hartford; Olympia, Lynn;
Pick Title for Next
Corinne Griffith Film
"Flirtation" has been selected as the title
for the next First National picture starring
Corinne Griffith, originally called "Caesar's
Wife," a storj' by W. Somerset Maugham.
Miss Griffith has completed work in this
production under the direction of Irving
Cummings with a supporting cast including
Percy Marmont, Malcolm McGregor, and
Warner Oland.
"Flirtation" is said to offer Miss Griffith
a role unlike anything she has had in the
past and to present a story particularly
strong in its development from a motion pic-
ture standpoint.
The national release date set for "Flirta-
tion" is December 13.
Added to Cast
Several additions have been made on the
Metropolitan unit now filming "'The Million
Dollar Handclap."
Lon Poff, well-known character actor, has
been added to the cast, Norman McLeod,
"comedy constructor" has been loaned by
the Christie Comedy Cftmpany to supply the
ideas for the comedy touches in the produc-
tion, and Douglas S. Dawson has been as-
signed as assistant to Mr. Scott Sidney, di-
rector. Dawson acted in the same capacity
on "Steel Preferred," which picture is now
being edited.
McLeod was "comedy constructionist" on
such well known successes as "'Charley's
.Aunt," "Seven Days" and "Madam Behave."
Valentino to Attend
Opening of "The Eagle"
Word has been received from Los Angeles
that Rudolph Valentino will leave there Tues-
day for New York to be present when his
new picture, "The Eagle," opens Sunday
(Nov. 8) at the Strand Theatre.
"The Eagle" is Valentino's first produc-
tion for United Artists Corporation and he
says he has put his best work in this film ;
and is anxious to be here for the premiere
showing at the Strand to study the audience
reaction and also see the film as it is unwound
with the musical score which has been ar-
ranged by Louis Gottschalk.
Marcus Touring Exchanges
Lee Marcus, sales manager of F. B. O., is
off on a ten-day tour of the Central Eastern
exchanges of the company. Mr. Marcus will
visit Pittsburgh, Cincinnati, Indianapolis,
St- Louis, Chicago, Detroit and Cleveland.
Broadway, Lawrence, Mass.; Olympia, New
Haven ; Karlton, Philadelphia; Central Square,
Cambridge, Mass.; Olympia, Brockton, Mass.;
Strand, Dayton; Rialto, San Antonio; Strand,
Grand Rapids and the Dome, Youngstown,
Ohio.
With "The Live Wire" doing excellent
business, and "Rainbow Riley," Hines' next
for First National promising to become an
even more elaborate and more humorous pro-
duction , than its successful predecessor, the
Johnny Hincs-First National series should
prove to be a most remunerative one for the
distributors, the producer, the star and ex-
hibitors.
"The Live Wire" Booked
Heavily in Key Cities
November 14, 1925
MOVING PICTURE WORLD
137
EDMUND LOWE AND ALMA RUBENS in the William Fox production
of "East Lynne."
Preview Critics Praise
De Mille Engages New
Production Manager
James K. Aiman has been appointed pro-
duction business manager of the Cecil De
Mille unit at the De Mille Studio. Mr.
Aiman will assume at once all business de-
tails in connection with Mr. De Mille's
forthcoming production of Russian and
American life, "The Volga Boatman."
Mr. Aiman was chosen by Mr. De Mille
because of the able and efficient way in
which he staged the spectacular train-wreck
in "The Road to Yesterday." For fourteen
years he was Terminal Superintendent for
the Union Pacific and in charge of the rail-
road yards at Los Angeles. Mr. Aiman is
now at the Sacramento River preparing for
extensive scenes, which will be made at that
point.
"Speed Limit" to Be
Gotham's Ninth Production
Immediately upon Sam Sax's arrival in
California production plans for the com-
pletion of the current season's program of
twelve Gotham productions were put into
effect.
Telegraph advice from the Coast received
this week states that immediately after the
final editing and titling of "The Phantom of
the Forest" is finished the final series of four
pictures will be put into work.
Eight Gothams have already been made
and two are awaiting release, the ninth
Gotham it has been definitely decided will
be "The Speed Limit." This is a rapid fire
automobile comedy drama which a new mark
for speed in every branch of the picture.
Paul Kohner Appointed
Executive at "U" City
Carl Laemmle, president of Universal, an-
nounces the appointment of Paul Kohner as
supervising executive in charge of casting
at the Coast Studios.
Five years ago, today, Kohner entered the
service of Universal. Since then, he has held
practically every position requiring\ contact
with the outside world. He acquitted himself
so highly that the film executive selected him
to fill the important vacancy.
BARBARA BEDFORD
William S. {"Bill") Hart insisted on
Imving dainty Miss Bedford for his lead-
ing lady in "Tumbleweeds," his first
United Artists' release.
Valentino
PRIOR to the shipping East of the first
print of Rudolph Valentino's first re-
lease for United Artists Corporation,
■'The Eagle," the picture was previewed by
several of the leading film experts and news-
paper critics, and their comments are given
briefly as follows :
George Shaf er, Chicago Tribune — "To . my
mind this is the best picture Valentino ever
made, not excepting 'The Four Horsemen.'
He is in his element in this type, and I hope
to see more Valentino pictures in this lighter
vein. Summed up, my criticism would be :
"Cast — perfectly balanced. Acting — excellent.
Sets and atmosphere — amazingly well done.
Direction — ^defies criticism. I believe this pic-
ture will be very popular with all audiences
and will make a great deal of money."
Monroe Lathrop, Los Angeles Evening
Express — "The picture is admirably acted and
directed, is full of humor and is a credit to
United Artists Corporation. I did not think
a picture of this atmosphere could be made
in Hollywood and keep the spirit so fully."
Lincoln Quarberg, United Press — "I en-
joyed the picture immensely and believe it
vvill be a great success. Certainly, Valentino
has at last found his forte. I find no basis
for adverse criticism.
Fred Fox, Film Mercury — " 'The Eagle' is
one of the best pictures of the year. I have
not seen 'The Big Parade,' but unless I am
mistaken I shall still consider 'The Eagle'
the picture of the year. I believe it is in-
valuable to Valentino as a comeback vehicle,
and will reinstate him in popular favor. 'The
Eagle' is a costume picture which is not a
in "The Eagle"
costume picture, which I consider very high
praise, indeed."
A. L. Wooldridge, representing eight large
metropolitan daily newspaper, including the
New York World, Kansas City Star, Portland
Oregonism St. Paul Dispatch, Oakland Tribune
San Francisco Chronicle and the American
Weekly, (Hearst Sunday Magazine) — "The pic-
ture is very good indeed. It holds the inter-
est from the start and the costume angle is
never realized. I believe it will be very good
for Valentino."
Edwin Schallert, Los Angeles Times — "My
opinion cannot be definite because, unfor-
tunately, I did not see all of the picture. I am
anxious to see the rest of it (the first part)
tliis week at the studio with Mrs. Schallert.
On the whole, the picture seems to be excel-
lent. It is a great comeback for Valentino.
Miss Banky is marvelous. Brown's direction
is adequate up to the finish. The scenes of
'The Eagle' in the house of his enemy, includ-
ing the bedroom and the bear scenes, were
very well done. I consider the audience re-
action excellent.
Florence Lawrence, Los Angeles Examiner
— "I sincerely believe 'The Eagle' is a very
good picture. I liked Valentino's work, and
also that Miss Banky."
Harry Carr, Los Angeles Times — "This pic-
ture is unquestionably Valentino's finest and
I believe it will put him back where he be-
longs—at the top of the list. The action and
the settings were excellent, and the direction
beyond criticism. I am very enthusiastic
about the picture, and believe it will be an
ovrwhelming success."
138
MOVING PICTURE WORLD
Novembei 14, 1925
Mrs. Valentino to Appear in
An F. B. O. Gold Bond Picture
MRS. RUDOLPH VALENTINO
An artist to her finger tips, has
signed a contract with Film Booking
Offices of America, Inc., to star in
an F. B. 0. Gold Bond production.
Critics Praise "Don Q"
Fairbanks in "Don Q" Wins in Cleveland
"Judging from the many outbursts of genuine
merriment, Douglas Fairbanks in 'Don Q.'
most people will agree that this picture is
highly entertaining," said the reviewer for the
Oeveland News when this United Artists Cor-
poration release was shown at the Stillman
theatre, Cleveland. "I think you will enjoy
this photoplay, even as I enjoyed it. So will
your wife, and so will your old man."
"There is much that is engaging, much that
is gallant, much tliat is amusing in 'Don Q' and
his romantic adventures," said the reviewer for
the Cleveland Press.
"Put it down in your memory that 'Don Q'
is a great piece of enlerainment — eleven reels
of romantic magnetism, heroic charm, gorgeous
background, all traveling at the rate of ninety
miles an hour on he highway and sixty on the
turns," said W. Ward Marsh, in the Cleveland
Plain Dealer. "Doug has never leaped so high,
moved as quickly or kept in such constant mo-
tion so long before. The man isn't human ;
that's what he isn't."
Weiss Brothers Receive
Three Feature Productions
Louis Weiss, managing director of Weiss
Brothers' Artclass Pictures Corporation, an-
nounces that he has received three new fea-
tures from Lester F. Scott, Jr., of Action
Pictures Inc. which is the producing source
of the present series now being released by
Artclass.
The three features in question are "The
Hoodoo Ranch," a five reel Rough Riding
Romance featuring Buddy Roosevelt,
"Trumpin' Trouble" a five reel Thunderbolt
Thriller featuring Buffalo Bill, Jr. and "The
Fighting Cheat" a five reel Acrobatic Stunt
Thriller featuring Wally Wales (The Cow-
boy Prince.)
These three features are the fifth in their
respective series. There are three more five
reel features to come in each series. These
will feature the same stars as heretofore an-
nounced.
MRS. RUDOLPH VALENTINO, pro-
fessionally known as Natacha Ram-
bova, has, through her manager,
Harry J. Cohen, signed a contract with Film
Booking Offices of America, Inc., to star in
an F. B. O. Gold Bond production, according
to an announcement emanating from the
offices of J. I. Schnitzer, vice-president of
the company in charge of production, who
consummated the deal.
The film, which will be a magnificently
DECEMBER promises to 'be a big month
for F. B. O. Five features, one a Gold
Bond production, and six short subjects
are scheduled for release during the last month
of the year.
The program is headed by "The Midnight
Flier," a roaring romance of the rails, in which
Cullen Landis and Dorothy Devore share star-
ring honors, while Tom Forman directed. "The
Mindnight Flyer" was adapted from Arthur
Guy Empey's two best stories, "The Book Engi-
neer" and "The Dynamite Limited." Listed
as one of F. B. O.'s twelve Gold Bond produc-
tions, it will be released on Dccemtjer 0.
"Smilin' at Trouble," a comedy drama star-
ring Maurice B. (Lefty) Flynn, will also be
shown to exhibitors on December 6. This story
is a hilarious romance, and the third of the
new series of comedy dramas starring Flynn
ipiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^
I Warner Pictures |
I Please Exhibitors |
1 John Hamrick, the well-known North- 1
g western exhibitor, who recently signed g
M contracts for the Warner Bros, product 1
g for his Blue Mouse Theatres in Seattle 1
1 and Tacoma, Wash., and Portland, Ore., g
1 has written a letter to Harry M. War- =
E ner, in which he says: 1
s "Your 1925-26 product surpasses any- g
g thing you have ever made and my 1
1 patrons share with me this same be- g
I lief." I
i This letter was written after some of g
g the early numbers on the Warner g
1 schedule had had notably successful g
g runs at the Blue Mouse Theatres. P
g The Multnomah Theatres Corpora- g
g tion, operating ten suburban theatres g
g in Portland, Ore., also has signed con- g
g tracts for the full Warner forty, ac- |
g cording to advices from that city, g
g Among other houses which have signed g
g up for the full product in the last few g
g days are Pantage's, Kansas City, and g
g the Ellsworth, a Kansas City suburban i
g theatre; and the Rialto, at EniJ, the g
g Criterion and Empress at El Reno, and g
g the Cozy, at Okmulgee, Okla. g
1 The American Theatre, in Terra g
1 Haute, Ind., a house devoted largely to g
I the showing of Paramount product, has g
I contracted for ten Warner specials. g
liiiiiiiuiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiuiiiiiiiiiiiHiiiiiiiiiiiiiiiiiiiuiiiiiiiiiuniiiiniiiniiiiiiiiu^
gowned and lavishly mounted society drama,,
and one of the most pretentious offerings
on the company's 1926-27 program, will be
made in a studio in the east. Mrs. Valentino
is now in Paris, and is busily engaged in
the purchase of an extensive and gorgeous
wardrobe for the production.
Harry O. Hoyt will direct the production,
while Daniel Carson Goodman will supervise.
Shooting on the film, which is as yet un-
titled, will be started about November ISth.
which Harry Garson is producing for F. B. O.
distribution.
December 13 is set as the distribution day for
"A Broadway Lady," a story based on the ex-
periences of a beautiful chorus girl in New
York. Evelyn Brent is the stai of the produc-
tion, while Theodore Von Eltz plays opposite
her, with Majorie Bonner, Joyce Compton, Clar-
issa Selwyn. Ernest Hilliard and Johnny Oougn
in support Wesley Ruggles is directing.
The third Tom Tyler western production, as
yet untitled, in which F. B. O.'s new "surprise"
western star gallops through five reels of thrills
and punch, will also be released on December
13.
There is a treat in store for exhibitors, with
two episodes of "The Adventures of Mazie"
listed in December. "Pike's Pique," No. 7 of
"The Adventures of Mazie," in which Alberta
Vaughn, pronounced the cunningest girl on
the screen is starred with Larry Kent, Kit
Guard and \\ Cooke in support, will be released
on December 6, while "Iiast is Worst" No. 8 of
the series will be distributed on December 20.
Ralph Ceder is directing the entire scries, while
Doris Anderson is adapting them from Nell
Martin's stories which originally appeared in
Top Notch Magazine. George Marion, Jr., is
writing the titles.
On December 13, a Bray cartoon entitled
"How the Kangaroo Got His Pouch" will be
shown, as wel las "A Peaceful Riot," a Blue
Ribbon comedy produced by Joe Rock starring
Alice Ardell, Rock's new French importation.
On December 27, "Look Out Below I" a
Standard Fat Men comedy, featuring "Fat"
Karr, "Kewpie" Ross and "Fatty" Alexander,
the three fattest men on the screen, will be
ready, as will another Bray cartoon, as yet
untitled.
Begins on "The Mocking Bird"
Tod Browning has begun production of
"The Mocking Bird," Lon Chaney's new
starring vehicle for Metro-Goldwyn-Mayer,
based on an original story by Director
Browning adapted to the screen by Waldemar
Young.
The opening scenes of the story have the
London Limehouse district for a background,
and elaborate sets have been constructed for
the taking of these scenes. Chaney here ap-
pears as the underworld character known as
"The Mocking Bird." He plays two roles in
the production, appearing also as a Bishop.
Renee Adoree and Doris Lloyd are in the
supporting cast.
F. B. O. Announces Eleven
Releases for December
s«,i,chi„g Spotlight
Edited by Sumner Smith
to the
Exhibitor
Schenectady Exhibitor Now ^^Sees Red
Hand a red pencil to Claude V. Fish, owner
of the AmeHcan Theatre in Schenectady, N.
Y., and he "sees red" in more ways than
one. In other words, Mr. Fish's pet aver-
sion is a red pencil. It appears that Mr.
Fish was playing the races at Saratoga one
day last summer, and lacking an ordinary
lead pencil borrowed one from a friend with
which to mark the odds against his selec-
tions. By chance, the borrowed pencil was
a red lead. Every horse picked by Mr.
Fish that day finished outside the money, so
it was only natural for him one night last
week to refuse to sign a certain paper when
the owner of the paper calmly handed him
a red pencil.
Mr. Fish is not only an exhibitor, but he
is president of the Bowling League in Sche-
nectady, a lieutenant in the Aratj Patrol and
an officer in the Elks Lodge. He has been
running the American for seven years and
at first worked days as an inspector in the
General Electric plant, and then plugged
away at the theatre until nearly midnight.
Finally getting on his feet, Mr. Fish resigned
his daytime job and now devotes to his
theatre as much of his time as is left from
bowling and marching and working degrees.
Business has been good this summer and
fall, although like other houses in Sche-
nectady the first of every month slumps off
when the people are paying their rent, gas,
electric and other bills. The American Loco-
motive Works, however, has an order for
100 engines and many an extra dime will
find its way into the picture theatres because
of that order.
The sales force in every exchang-e along
Film Row is on tiptoes every time the ex-
pressman enters these days. Claude Wade of
North Creek has promised, at least so the
film men say, a hind quarter to every ex-
change, and in view of the fact that there
are now a dozen or more exchanges in Al-
bany, it looks as though Mr. Wade, if he
keeps his promise, will have to call for aid
from among his fellow hunters.
Father Blais, who is running the theatre
in Schroon Lake these days, along with his
church, is as busy with one as he is with the
other, for he is now operating the theatre
four days a week and doing an excellent
business. Father Blais isn't inclined to take
anyone's word for the pictures he books, and
whenever possible prefers a screening.
Mr. and Mrs. A. E. Milligan, who are run-
ning the Broadway in Schuylerville, are now
operating four nights a week. It has been
quite a while since the two were along Film
Row, but whenever they strike town there
is always a warm welcome waiting for them.
Unassuming and as honest as the day is
long, their friends are legion.
U|» In HotfiinHbiirg;, which in nbout a.s far
north as one can go In New Yorli State wlth-
€>ut MtJ-ppIng onto Canadian soil, there is a
theatre run by J. L. Thompson anil known
as the White Deer. One half of the house Is
In New York State, the other half In Canada.
Members of the St. Regis tribe of Indians
make up a good part of the patronage and
the Wild Westerns are prime favorites.
Poccio and Dennis will reopen the Audi-
torium in Utica on November M. There Is
quite a little activity in Utica these days, for
Pop Li-hton Is hustling along his new house,
hoping to have it in readiness for opening
sometime In December or January, while Sam
Slotnick, formerly of Mohawk, is also erect-
ing a new theatre in Utica.
The first presentation in Central New York
of "The Phantom of the Opera" will take
place on November 9, at the State In Sche-
nectady. Manager James Roach Is making
great plans for the presentation and. many
exhibitors will be on hand.
Although Bill Benton of Saratoga Springs
doesn't pretend to be much of a politician,
he certainly stands in with the state sena-
tors from his district. The other night when
Mr. Benton's new house In Mechanicville was
opened, he received a handsome basket of
flowers from Senator Brown, while former
Senator Fred Kavanaugh wired his con-
gratulations. The Film Board of Trade and
the picture salesmen's association also sent
flowers and good wishes.
Joe Braff's house, the Lyric, which
in times past was the White Way, where the
late Samuel Suckno got his start, and which
has been closed for many months, is sched-
uled to reopen in the near future. The thea-
tre is located between the Regent and Royal
Theatres in Albany.
Between laying concrete and getting his
hens to lay eggs, Lawrence Tefft, an ex-
hibitor of New Berlin, simply doesn't have
time to meet film salesmen and doesn't hesi-
tate to tell them so. Mr. Tefft reports busi-
ness as being "just fair" but doesn't specify
whether he means the theatre, the sidewalk
or the poultry business.
John Augello of the Family Theatre in
Utica is spending quite a wad of money these
days in clianging the theatre into stores and
in building a new theatre next door. Mr.
Augello is rather close-mouthed and film
salesmen, upon returning to Albany, ieclare
that they do 99 per cent, of the talking when
ever they are dealing with Mr. Augello.
B. J. Wolfe of the Bijou in Lowville was
broken-hearted the other day when he went
to one of his prize kennels and found the
best dog of the lot stretched out dead. The
dog had been slightly ill the night before.
The animal had taken first honors at prac-
tically every dog show in the East United
States and was regarded as the most valu-
able animal In all Northern New York.
Without a cent of outside capital, AVlhitney,
Young and Pierce have about completed the
Capital in Ilion, a l,6«0-.seat house s^ed-
uled to open November l(t and a theatre of
great be.-iuty. Robert I*lerce will manage.
Messrs. Whitney and Young were In New York
reccntl.v, visiting the big theatres along
Broadway and getting ideas which they will
incon'orate in their own house.
Once upon a time, Meyer Schine was almost
a fanatic when It came to taking exerc'ise.
Over at the "gym" he would go for an hour's
workout a day. But that was before he was
marr^ied. Mr. Schine Is now putting on
weight and when anyone suggests exercise,
he merely smiles. Of course he did journey
up to ffyracuse a week or two ago for one
of the football games there, but that could
hardly be termed his exercise.
The sympathy of the readers of the World
Is extended to I'atrick Qulnlnn, a well known
exhibitor of Chateaugay, In the recent loss of
his wife.
A detecti\e has been working during the
last two weeks in an effort to unearth the
firebug who attempted to burn down the new
theatre being erected by Mr. Cornwall in Cox-
sackle, which will open about December
15. So far the detective has been unsuccess-
*"The Odd Fellows Hall In Gardiner, which
was dedicated about a month ago, Is to run
movies once a week during the winter.
Leave It to Louis Scott of Cazenovla to know
;iiiiiiiMiiiiriiiiit rii tiiiiiiiiii iiitiii I iiimiiiitiiimiiiMiiiiii MiiiiiiiiiMiiiiimiiiiiiiriii ii^
Have you kicked in with your Box-
I Office Report* to our Little Van? If
not — do so now !
tlie liest bets along Broadway before booking.
-Mt. Scott's daughter is now attending A col-
lege in New York City, and arrangements
have been made to the end that the young
woman will be furnished with passes to the
Capitol Theatre 'each week, where she will
review the picture that will later be played
in the well known Central New York vil-
lage.
Nate Robbins of Utica, now a vice-presi-
dent in the Mitchell H. Mark Realty Com-
pany, wears a broad grin these days, accord-
ing to the film men arriving bacli from the
pent-up city. Rae Candee. who is asso-
ciated with Mr. Robbins, is back from his
hunting trip. Film Row, without getting so
much as a peep at venison, is now wonder-
ing what Mr. Candee really went hunting
for.
Frank Braymeier, who is now handling the
Barcll in Schenectady — and you can gamble
your last dollar that he will put the house
on the map — will shortly raise admission
prices from 25 to 30 cents, with matinees re-
maining at 15 cents. Mr, Braymeier knows
everyone in town, and through a friend in the
General Electric Works will install a couple
of searchlights that will play on the house
during the evening.
On account of the lighting system going
out of business at the American in Sche-
nectady a week ago Saturday night, "The
Making of O'Malley" was brought back last
Friday night and played to big business.
Joe Saperstein of Harmanus Bleecker Hall
in Albany will present the silver loving cups
as well as the cash prizes on the night of
November 9 to the winners of the Charleston
dance contest what has been running for sev-
eral weeks. A similar contest will start al-
most immediately after, as Mr. Saperstein has
found them to be good drawing cards.
Mike Kallet, who runs the Madison In
Oneida, paid one of his periodical visits to
Film Row during the past week. Meyer
Freedman of the RIalto in Schenectady was
in New York City last week. Louis Buettner
of Cohoes was also In town and so was Mrs.
Buettner, the latter enjoying the show at the
Capitol Theatre while her husband shopped
along the Row.
William Shirley of Schenectady, who has
been Journeying back and forth to Klorlda
for two months or so, doesn't look for the
present boom to last and will sell out his
holdings at the earliest possible moment. He
may return to Schenectady within a month or
two. .\t least, this Is the latest word from
Mr. Shirley.
What's Ben Davis, formerly of the Schine
circuit, and who has been living at the Hotel
Ten Eyck in Albany for the last month, got
up his sleeve? Mr. Davis was In New York
for five or six days last week, came back
to Albany and then announced that he would
probably return to New York almost at once.
Mighty mysterious, but according to reports,
Mr. Davis may shortly be heard of as having
a chain of houses.
L. I. Connors of Cambridge will no longer
be associated with the film business, re-
signing as a salesman at the F. B. O. exchange
last week and moving on to Boston, where he
will enter the Ice cream business with his
. uncle. A year or so ago, Mr. Connors was
running three theatres, one in Cambridge, one
in Granville aid another In Salem.
The theatre In Victory Mills, run by Sam
Cummlngs, opened on November 1, for two
nights a week.
William Curry, who Is now running the
Victory at Cambridge, had his troubles last
week when his house was In darkness for
two nights through failure of film to reach
him.
A news note from Schenectady Is to the
effect that Miss Betty Feuer of the Crescent
Theatre has passed her road test and Is now
a qualified automoblllst under the laws of
New York State.
140
MOVING PICTURE WORLD
November 14, 1925
Chicago^s
Lubliner & Trinz opened the State Thea-
tre at 5814 West Madison street, Chicago, on
the West Side to capacity business last Sat-
urday. This is the second new theatre to
be opened by this big organization within
the past month and a couple more houses
will soon be completed and ready for early
opening. Edward F. Dlouhy, for seventeen
years with the circuit, was made manager ot
the theatre, with Charles Kresge as assistant.
Ferdinand Steindel is musical director of the
new theatre with an orchestra of fifteen and
Don George is organist. The house seats 2,-
600 and is of a Spanish type of architecture.
A large turn-out from the trade attended the
opening and Joseph Trinz, 'Harry Lubliner,
Emil Stern, Arthur Mayer and Lou Kramer
from the executive offices of Lubliner &
Trinz and Capt. John T. Knight from Bala-
ban & Katz gave the new house the once-
over.
Abe Blocinaki has been named manager of
the Hersberg theatres, the Schindler, Rain-
bow and Cameo. "Will Hersberg committed
suicide here a few weeks ago after financial
reveres.
S. J. Gregory is now giving his personal
attention to his two theatres, the Partheon
at Berwyn, 111., and the L.a Grange at La
Grange, 111. Ted Schlanger is booking pic-
tures for his houses and Will F. Guirre is
office manager at the State Lake Building.
Mitchell and Allen expect to open their
fine little 500-seat house at Westmont, 111.,
this month.
Ellis Rees has taken over the management
of the Gem at Plymouth and will feature
exclusive picture programs.
E. S. Holland has taken over the man-
agement of the Valley Theatre at Spring
Valley, 111., from Vernon Hicks, who has gone
to Olney, 111., where he will have charge of
the Elk and Alco Thfeatres.
Weeks and Greenough are negotiating with
the Midwest circuit to take over the Illini
Theatre at Sterling, 111. J. J. Rubens is look-
ing after the details for the circuit.
The Belvldere Amusement Company of Bel-
videre. 111., has taken over the Majestic of
that city and will operate the house in con-
junction with the Apollo, which they now
control in Belvidere.
The Beardsley at Red Oak has been taken
o\er by George O. Monroe of Clinton from
Harry Simons, who is retiring from the busi-
ness to go to Florida.
Joe Hoppt managlnar director of the Ameri-
ean TheatreH Corporation, has been Invited
to address the meeting: of the Independent
theatre owners to be held at Omaha thi»
month for the purpose of orgranizins a cir-
cuit alongr the lines of the American Thea-
tres plan.
M. Nichols has taken over the Lincoln at
Valparaiso and will open the house as an ex-
clusive picture theatre.
Another theatre man has gone to Florida
to look them over. This time it is Sam War-
wick of the Sheldon. Here is I. L, Leserman
paying the boys a visit and telling them how
well he has done at Tampa on selling real
estate.
Peter and N. Geannopolous and G. N. Kiko-
lopolous have' organized the Logan Square
Auditorium Building Corporation with a capi-
tal of .$200,000 to build a theatre and amuse-
ment building on North Kedzie avenue.
Henry Funk has sold the Homewood Thea-
tre at Homewood, 111., to Adolph S. Helquist
for an indicated ?90-,000.
R. F. Emig, formerly with the Butterfield
circuit, has joined Lubliner & Trinz as man-
ager of the Windsor at 1225 North Clark
street. The house has been redecorated and
other improvements made, and a policy of
vaudeville and pictures has been introduced
which has met with the approval of the
patrons in that district.
Now the Chinese are to have a theatre
here, as last week Hone Wu, Frank Moy and
John H. Collins organized the Hong Hing
Theatre Company with offices at 218 West
22th street. The new company has a capital
of $50,000.
The many friends of Nate Chapman, man-
ager at Iowa City for the A. H. Ulunk cir-
cuit, will be sorry to hear of liis death at his
home in that city from an attacli of heart
disease. He had been in poor health for some
State Opens to
time and ivas years wf a^^e at the time
of his death at the home of his parents.
K. S. Holland has been named manager of
the Valley Theatre at Spring Valley, 111., suc-
ceeding V.erner Hicks. The house belongs to
William Campbell.
Edgar Hopp. son of "Joe" Hopp, managing
director of the American Theatre Corporation,
is making a success in the Iowa territory,
taking local movies in conjunction with the
theatre owners in the various cities in which
he has been working.
Harry Powers and his partners may erect
another theatre on Seventh street next to the
Blackstone Theatre, as plans are being con-
sidered for a fine new house in that district.
Balaban & Katz theatres were opened for
student parties on the morning of October
31 to co-operate with the school authorities
in their campaign to prevent the excesses that
the Hallowe'en celebration brings in this city
from the juveniles. The B. and K. circuit sup-
plied films and operators for the school shows
that were put on that day.
Fitzpatrick & McElroy continue the ex-
pansion of their circuit. Last week they an-
nounced a new theatre for Richmond, Ind.
William Pearl, owner of several movie
theatre.s along the North Shore, will soon have
a fine 6,000-seat theatre at Lake Forest, 111.
The projected house will cost $250,000 and
be of an English type of architecture.
The openlnsr of the new Harding Theatre
marked the sixteenth anniversary of Lubliner
& Trinz, which was started with Harry 91.
A radio wedding put on at Loew's State
Theatre, St. Louis, the night of October 27
attracted a capacity crowd. Harry Green-
man, manager of the theatre, broadcast the
words of the ceremony.
Gray & Coutrakan will open their new
Pantheon Theatre on North Grand avenue,
Springfield, 111., about December 6. It will
seat 700.
Out-of-town exhibitors seen along the Row
during the week were: Dominic Frescina,
Taylorville, 111.; R. B. Maxwell, Sullivan, 111.;
C. B. Ferris, Lovington, 111.; Charles Harned,
Cozy Theatre, Bethany, IlL; Frank Francis,
Charleston, 111.
Clarence S. 'Williams, formerly with the
Shuberts and Klaw & Erlanger, but more re-
cently with the Orpheum Circuit, will manage
the St. Louis Theatre, Grand lioulevard and
Morgan street, now nearing completion. It
will play first-run pictures and Orphenm
vaudeville. It opens November 23.
Dominic Frescina has completed plans for
the opening of his Capitol Theatre, Taylor-
ville, 111. This house represents an invest-
ment of $125,000 and ranks among the finest
in the state.
Kerasotas Brothers of Springfield, 111., plan
to spend several thousand dollars in Improv-
ing the organ in the Strand Theatre.
Joe Lyman and associates have purchased
A Correction
"David Perkins is a busy man these days,
what with having two of Lowell's leading film
theatres under his direction. These are the
Merrimack Square and Strand, both Para-
mount houses."
This item appeared in a recent issue of
Moving Picture World. Samuel Dorgan, di-
itcting manager of the Strand, writes:
"This theatre is not in any way connected
with Famous Players or the so-called Para-
mount houses and neither is Mr. David
Perkins connected with the management.
For your information we would advise that
this theatre has been under this management
since the theatre was built eight years ago
and that no change is being contemplated."
We regret the error.
SUMNER SMITH.
Capacity
l.ulilint-r and .loseph Trinx, an operator and
a cashier and an investment of $2,0IH>. Ac-
cordinii; to l>ulilicity .Manager Kramer, the
cir<>uit now has L.'tlM) enipl<»yes, twenty thea-
tres in operation, nine new ones hnlldinj;
and an investment In property im thia dty
of almost «3O,0O0.0«O.
Eddie Trinz, manager of the Pantheon for
Lubliner & Trinz, has taken over the Cal-
umet on the far South Side and will operate
it as a picture and vaudeville house. He will
continue to look after the Pantheon as well.
Bert Vought. who recently sold the Idle
Hour at St. Charles, 111., to Lester Norris, Is
building a fine !>00-seat movie house at Paris,
111., and will try and have the house open for
the holidays.
Harr.v J. Powers Is planning a new 1,400-
seat theatre for the northeast comer of
Wabash and 7th street, next to the Blackstone
Theatre. The projected theatre will have only
one balcony and main floor seats. It Is ex-
pected that work will start early next year.
The new Tripoli Theatre at Maywood, 111.,
Is nearing completion and will be ready for
opening by the holidays. The house is located
on Washington boulevard at Fifth avenue and
will be under the management of the Lynch
circuit.
David Slepyan has leased the Rosewood
Theatre Building at 1823 Montrose avenue
to the Ascher circuit from April 1, 1926 to
March 31. 1933, for a term rental of $51,300.
Ascher circuit will pay $7,200 the first four
years and $7,500 the balance of the term.
the interest of Carl Lowenstein in the
Princess Theatre, Whitehall, 111. Lyman has
been manager.
"The Keeper of the Bees," F. B. O. super
special, which played a week's engagement
at Harry Thornton's Gayety Theatre, Spring-
Held, 111., has been booked back for a four
day.q' run in December.
Harry Weaver of New London, Mo., Is a
patient in a St. Louis hospital. His doctors
have denied him visitors. His condition Is
critical. Last Summer he spent several week»
at Mayo Brothers Sanitarium in Rochester,
Minn,
Crane & Birch have taken over the Palace
Theatre In the southern section of Springfield,
111. It wa? formerly operated by Gus Wycotf.
Guy Durbin is said to have decided to cl08<'
the Amuse-U at Chapin, HI.
Frank Francis kept his promise to "Buns"
Derby and called at F. B. O. to arrange for
a booking on "'Keeper of the Bees."
Projectionist Injured
In Baltimore Fire
On October 30, a fire occurred in the pro-
jection room of the Royal Theatre, 1900 block
West Pratt street. Projectionist Leon David-
run leaped through a second-story window to
the ground, broke his leg and is in a local
hospital. Damage is estimated at $800. The
Royal is a 250-seat house controlled by Frank
Hornig, who also operates the Horn Theatre.
A. Rosen has taken over the management
of the Roosevelt Theatre, a house catering to
the colored residents. Mr. Rosen was former
owner of the American Theatre, also a colored
house.
Baltimore exhibitors are preparing to at-
tend a golf tournament in Washington, D. C,
which is to be held on November 6 by the
Washington Film Board of Trade.
Sigmund Kleiman has taken over the man-
agement of the Superba Theatre in South
Baltimore. Kleiman was formerly connected
with the Brodie and Irvington Theatres.
Radio Wedding in St. Louis
Attracts a Capacity Crowd
November 14, 1925
MOVING PICTURE WORLD
141
Hornelly Y^, Exhibitor Critically III
Charlie Bird, former manager of the Shat-
tuck Opera House in Hornell, N. Y., who
has been confined to the hospital in that
town for several weeks, is reported to be in
a critical condition. Mr. Bird formerly was
manager of the Fox West Coast studio and
at one time was general manager of the
Shubert theatre interests in New York.
Al K. Root expects to have the new Thurs-
ton Theatre in Rochester ready for opening
about Thanltsgiving time. The theatre will
be one of the most attractive community
houses in this neck of the woods.
It is reported that Joe Brown soon is to
start construction of a new theatre in Brook-
lyn Square, Jamestown, N. T.
Shea's North Park, Buffalo, is installing a
new orchestral organ. Much redecorating has
also been done in this popular house, which
is ably managed by Johnny Carr, brother of
the late Henry Carr, former manager of
Shea's Court Street Theatre.
M. Shea and Vincent McFaul accompanied
H. B. Franklin, director of the Paramount-
B. & K. Theatre Department, to Chicago the
other day to confer with C. W. and George
Li. Rapp on decoration plans for the new Shea,
Buffalo.
"The Story Without an End" is the title
of a local film to be made by Globe Films in
Niagara Falls in co-operation with Manager
Herman Lorence of Bellevue Theatre and the
Gazette. J. B. Launt and Roy B. Jones are
now in the Cataract City preparing for the
first shots. A local cast will be used. When
completed the film will be shown on the
Bellevue screen.
There seems to be much speculation in
Bata\ia , N. T., as to whether or not the Dell-
inger Theatre will comply with the new
building code of the state building depart-
ment. Being on the second floor the house is
subject to drastic requirements and William
P. Haitz, owner, seems to be uncertain as to
the future of the place. The house has been
closed several weeks. It had been used of
late as a pii'ture theatre by Harry D. Crosby
under a temporary certilicate Issued by the
state labor department. When the theatre
was closed the order was revoked and now
the owner must comply with pending orders,
twenty-two in number, before he can again
open the place. The Dellinger has been a
Batavia institution for fifty-one years.
Janicx Cardina bcllevex in being- his onvn
liOHs. The owner of the KenHlngton and
Varsity Theatres in Biiftalo, although he has
had several offers and l.s getting more dally
from companies desiring to take over his
hoiisrs, has turned them all do^m. Jim also,
is iMiilding a new theatre in Williamsvllle
and has purchased a site for a house at Bailey-
near Delavnn avenue, Buffalo.
AI Beckerich, Loew's State manager, and'
Mrs. Beckerich put on a great Hallow'en
party for the children in honor of their
daughter, Viola. The children had the time
of their lives, there was enough to eat to last
a week, many prizes and fun galore.
Strachan Aids Brown Two Openings Staged Detroit Opening Sets
In Pittsburgh
J. Knox Strachan is the new assistant to
Manager Ray C. Brown of the Cameo in
downtown Pittsburgh, succeeding Harold J.
Turner, who resigned after three years' ser-
vices. Mr. Strachan formerly served in a
similar capacity at the Olympic, BufTalo. Mr.
Turner, who expects to stay in the local terri-
tory, has not as yet made known his future
plans.
F. A. Plader, assistant general manager
for the Universal Theatres, spent several
days in Pittsburgh and the surrounding terri-
tory recently.
Among the out-of-towners seen on the Film
Row recently were: Fred I. Thompson,
Curwensville; Charles Feinler, Wheeling;
Walter Silverberg, Greenville; Jake Smith,
Barnesboro; Paul Thomas, Greensburg; Carl
Becker, Butler; Nat Walken and B. E. Cupler,
Washington; Harry Petz, Youngwood; Jimmie
Retter, California and T. V. Barnes, Ell-
wood City.
"Tommy" Thompson, after having spent
several years on a vineyard at Ripley, New
York, is back in Pittsburgh, and expects to
connect either with the theatre or the ex-
change end of the business. Years ago
"Tommy" was manager of the old Columbia
in downtown Pittsburgh, at which time he
was nicknamed "Keystone Tommy." This was
because he never played a single program
that did not have a Keystone Comedy on the
bill.
Connecticut Theatre News
A new theatre to cost $225,000 is under con-
struction in Middletown, Conn., and will be
finished early in February. It wil be a two-
story building 287 feet long and 85 feet wide.
Leading to the auditorium, which will seat
1.500 in the orchestra and balcony, will be a
lobbby 25 feet wide and 100 feet long. Tlie
stage will be 50 feet wide and 35 feet deep.
A prize will be offered for the best name.
Besides the Saraceno brothers, the builders,
Harry C. Browning, formerly of Middletown
and now of New Haven, is interested m the
building. , .^^ „
Israel B. Finn of Boston, formerly with the
New England circuit of Loew's theatres, has
been named manager of the Palace Theatre
in New Britain, which Is operated by the
Contaras Brothers and Perakos and the Hon:-
man Brothers of New Haven and Ansonia.
In Hollywood
Two noteworthy openings were staged by
the Paramount theatres this week. "Little
Annie Rooney" had one of the largest open-
ings of the season at the Million Dollar Thea-
tre, where it is doing a land office business.
"The Phantom of the Opera" went over with
a bang at the Rialto. Director Newman is
being congratulated on the artistic manner
in which he is presenting prologues at the
Metropolitan, Million Dollar and Rialto.
Sid Grauman acted as host to 1,500 orphans
at a special matinee of "The Gold Rush" this
week. Each and every orphan institution in
Los Angeles was invited to send all their in-
mates to this special performance at which
souvenirs of candy were given. A large
Arctic wolf hound acted as assistant master
of ceremonies to Sid. "The Gold Rush" will
close at the Egyptian in two weeks after a
run of twenty-one weeks. The next picture
to be shown at this theatre will be Metro-
Goldwyn-Mayer's "The Big Parade," di-
rected by King Vidor.
M. J. Brock is planning for the erection
of a small suburban theatre on Moneta
avenue near Vernon, to cost approximately
$35,000.
Weld Joins Circuit in
Waterloo, la*
Alexander Frank, president and directing
general of the Frank Amusement Company,
Inc., of Waterloo, Iowa, announces aquisi-
tion of the services of Arthur B. Weld, who
will be in charge of the concern's general
Headquarters. He will also be booked for
the Frank circuit in Clinton, Waterloo, Cedar
Rapids, Sioux City and other localities, di-
recting thi.o angle of the business from a suite
of offices in the Paul Davis building.
Mr. Weld brings to the organization a
wealth of experience obtained through six-
teen years of close association with theatres
while a newspaper reporter and editor and
seven years of active theatre management.
He was manager of a Cedar Rapids theatre
for three years, going there from the Los
Angeles Evening Express, then was trans-
ferred to Waterloo and spent four years as
manager of a local motion picture house.
Nebraska Theatre News New Louisville Theatre
W E. Dyer has told the Gretna at Gretna,
Neb., to John A. Martens.
Fred C. Taylor, Riverton, Neb., has sold
the Lvric to W. H. Cline.
O M Bllvens has sold the Auditorium at
Osceola. Neb., to Harry Musselman.
TTie Dixie Theatre, for negroes, was opened
Sunday night at Preston and Caldwell streets,
Louisville. The theatre is owned and will be
operated by Jackson Brothers, a firm long
engaged In the grocery business In the
neighborhood.
Building Record
The opening of John H. Kunsky's new
State Theatre probably set a record for
speedy accomplishments. On noon of the
day of opening it did not appear possible
for the house to open, yet a great crew of
workers succeeded in performing what ap-
peared to be a week's work inside of twelve
hours and everything was ready for the open-
ing whistle at 7:30 p. m. Mr. Kunsky arrived
back from Europe just in time to attend the
opening. The first attraction was Corinne
Griffith in "Classified."
Members of the film fraternity have en-
tered politics with a vengeance at this elec-
tion and have formed an organization to
back John W. Smith in his fight to be re-
elected mayor. Mayor Smith has been very
friendly to the film industry, not only as
mayor but in the past when he held other
public offices. The membership of the or-
ganization is over SOO.
The George F". Koppin Co. has completed
negotiations whereby it takes a fifteen-year
lease on the new I.asky Theatre being erected
on Joseph Campu street at Davidson avenne.
The house will seat 1,R04> and will be one
of the most elaborately appointed theatres
In the city.
Mr. and Mrs. Henry S. Koppin are re-
ceiving congratulations on the birth of a
baby boy two weeks ago in New Orleans.
The happy parents arrived In Detroit only
a few days ago.
*^Doc'* Cook of Kansas
Still on the Run
"Doc" Cook, energetic business manager of
the M. P. T. O. A. -Kansas-Missouri, darted
in after a week's trip through Kansas, at-
tended several meetings, said "hello" while
on the run and then departed for the terri-
tory again.
tiiistav lOyssell* house manager 4»f the New-
man Thc-atre, who was opcrnteil iip<»n re-
cently'. Is so far Improved he Is taking an
Interest In movie matters again.
"Little Annie Rooney." M.ary Plckford's
offering, set a new record at the Liberty
Theatre. With the exception of two days
the picture demolished all past records for
a single day's performance. It opened at the
Liberty October 10. "Give me twelve pic-
tures like this." pleaded Manager Sam Carver.
Among out-of-town exhibitors along Movie
How: L. W. Hooper, Orpheum, Topeka, Kas.;
Herb Welsh, Orpheum, Atchison, Kas.; L.
Wagner, Princess, Eureka, Kas.; J. W. Davis,
Lyric, Holden, Mo.; Ben Hill, City Hall Thea-
tre, Reldon, Mo.; Mr. and Mrs. Christian,
Excelsior Springs, Mo.; A. R. ZImmer, Royal,
Atchison, Kas.
142
MOVING PICTURE WORLD
November 14, 1925
Kehrlein Plans New San Francisco Chain
Oliver Kehrlein, of the Kehrlein Investment
Co., Oakland, Cal., has announced plans for
a chain of picture houses in the east-bay sub-
urbs of San Francisco. The first one is to
be' located at Forty-eighth street and Tele-
graph avenue and is to be known as the
Claremont-Kinenia. It will have a seating
capacity of 1,800. Other houses will on the
Foothill boulevard, Grand avenue and Col-
lege avenue.
A brand new member has been taken into
the firm of Aekemian & Harris, San FYan^
Cisco, a bouneinf^ baby boy having arrived
at tlie home of Mr. and Mrs. Herbert A.
HarrLs. Mr. Harris is the son of Sam Harri«,
of the amusement firm, and is part owner and
general manag-er of the Century Theatre*
Oakland.
Alexander Pantages has secured a ninety-
nine year lease on property at Fulton and
Spokane Man Utilizes
Indian Congress
Ray A. Gronibacher, circuit owner of Spo-
kane, played "The Pony Express" at his
Casino Theatre during the big Indian Con-
gress. You may leave it to Ray not to over-
look anything in the way of exploitation. He
simply could not let all those noble Redmen
go to waste. Therefore he staged a pageant
of his own on the main street when the Pony
Express dashed down the street, pursued by
a band of yelling Indians in full regalia. Ray
cashed in on this one !
Milburn Kenworthy of the Kenworthy The-
atre, Moscow, Idaho, opened with "The Fresh-
man." Everybody in town tried to get in at
once to see this much heralded laughmaker.
Wherefore Kenworthy announced that "the
'"Freshman" would also be shown at the Lib-
erty. He stood 'em up for three da.vs, spoil-
ing all previous house records.
H. Crisman is opening his new house in
Dryad, Wash., November 14. He was formerly
owner of the Ideal. Pe Ell, Wash.
H. J. Taylor, who operates a house in
Selleck, Wash., has obtained a site in Enum-
claw and is completing plans for the construc-
tion of a theatre.
The Rex, Lewiston. Idaho, is now operat-
ing every day instead of the week-ends and
has raised its admission price from 10 to 15
cents.
T. M. O'Donnell of Bend, Oregon, has plans
completed and contracts let for the construc-
tion of a 600-seat house. B. F. Shearer, Inc.,
will completely furnish, equip, seat, light,
carpet and drape the theatre. O'Donnell has
purchased an organ as part of his equipment.
The Liberty was eleven years old on Oc-
tober 27. The event was celebrated by ca-
pacity audiences who cannot get enough of
Lloyd's "Freshman" even in its third week.
It has broken all house records. A Hallowe'en
Frolic was staged at which appropriate carni-
val souvenirs were presented to patrons.
From far off Juneau comes the story of
exhibitor John T. Spickett, of the Palace The-
atre, who arranged an impromptu showing
in honor of the return of tlie "Rocking Moon"
company from Sitka, who attended his the-
atre en masse. The latest local musical com-
position, "Northern Lights," a delightful
waltz number, was placed before the or-
chestra and played after a special announce-
ment. The selection made such a hit that the
entire audience joined in the chorut nnd ds-
manded it again and again.
Mississippi Theatre News
Advices from Biloxi, Miss., are that Max
and Jack Yellen of New Orleans, La., will
build a $500,000 picture theatre on Lameuse
street, Biloxi. The building will be three
stories in height and of reinforced concrete
and brick construction.
Tuolumne streets. Fresno, Cal., and plans
a theatre to represent an investment of $500,-
000. This is the first ninety-nine year lease
in the history of Fresno.
The Thos. O'Day Estate, of which Jack
Ryan is manager, has taken over the Lin-
coln Theatre at Lincoln, Cal.
The Emeryville Theatre at Emeryville, Cal.,
has been reopened under the management of
Joe Meyer.
J. J. Woods, of Redding and Red Bluff, was
a recent visitor on San Francisco's Film
Row. His new Market Street Theatre in Red-
ding will be opened at an early date.
J. A. Harvey has arranged to open a pic-
ture house at Santa Cruz, Cal.
J. B. Price of Cottonwood, Cal., has ar-
ranged to open a theatre at Anderson.
L,. B. Brown, of the Peters Theatre, Yreka,
has been nnrsing a badly injured hand, but
expects to have the use of this again shortly.
C. P. James of Meridian, Cal., couples his
duties as agent for an electric road with
British Picture Runs
Week in Ottawa
During the week starting October ,31, Man-
ager Dave Coplan of the Imperial Thea-
tre, Ottawa, Ontario, presented a special
British production, G. B. Samuelson's "The
Unwanted," as a special attraction, setting
apart a large section of the orchestra floor
as reserved seats for every evening perfor-
mance. Usually the pictures run three days
at the Imperial, but this was made a week's
engagement. This was the first big British
release to be given special presentation in
the Canadian Capital in many weeks.
Manager Coplan had a fire scare on October
31, when, during the early morning hours, fire
attacked the business premises adjoining.
The picture projection at the Capitol Thea-
tre. Ottawa, which was recently opened by
Manager Peter Kehayes, has been placed in
the capable hands of James McGuire, one
of the best known projectionists in Eastern
Ontario.
Manager Leonard Bishop of the Regent
Theatre, Ottawa, obtained interesting pub-
licity on October 28 through a timely stunt
in inviting the whole squad of the Ottawa
Football Club to the theatre for a "special
workout" when the gridiron stars witnessed
a presentation of Harold Lloyd's "The Fresh-
man."
Vancouver, B. C, is to have a large new
theatre, work to be started early next spring,
]!cc<»rding to :in ann<»ii]it'ement by J. F.
Langcr of A ancouver. who states that he
lopresentN a cliain Iheatre organization. A
site has been sc«-iired on GranA-ille street at
a cost of about 100,*HH>. llie theatre is to
seat 2,::00.
Manager Charles A. Meade closed the
Lyceum Theatre. Winnipeg, Manitoba, one of
the largest cinemas of that city, during the
week of October 26 to carry out a number
of big improvements. An entirely new set
of opera chairs, costing close to $10,000, were
installed throughout the house, and other
new equipment included new lighting effects,
draperies and general furniture, while the
whole house was redecorated. All this was
done within a week through the use of day
and night shifts of workmen.
Hands in Iowa
Pace & Bauma of Pocahontas, la., have
bought the Princess at West Union, La.
B. O. O'Hara has sold the Orpheuni at Fair-
field, la., to Mr. Schultz.
C. R. Coons has opened a new theatre, the
Lyric, at Seymour, la. The theatre seats 275.
'Stanley Fuller, who recently leased the
Lyric at Jewell, la., has remodeled the home.
Fred Arterburn of LaMars, la., is operating
the Grand at Grand Island.
those of booking film attractions for the
Parent-Teachers Association, a service he per-
forms without remuneration.
The Donner Theatre at Truckee, Cal., Is be-
ing remodeled by William Englehart and new
seating equipment is being installed. Mr.
Englehart is one of the pioneer exhibitors
of California.
"The Phantom of the Opera" has been
booked ' for presentaition at the St. Francis
Theatre, San Francisco, following the run of
"The Merry Widow."
Li. R. Cook of Exeter and Harry Fontana
of Exeter, exhibitors from neighboring towns
in Central California's citrus belt, were re-
cent visitors at San Francisco film exchanges.
The booking duties of the National Thea-
tres Syndicate, San Francisco, have been
taken over by Frank Vesley.
Mrs. Gladys Kelsall, wife of Ray Kelsall,
manager of a picture house at Burlingame,
Cal., has been made a director of the Bur-
lingame Bees, a baseball club.
Ohio Burlesque House
Turns to Films
The Columbia Theatre, Cleveland, Ohio,
which has for years played a straight policy
of Columbia burlesque, has swung into the
picture column, at least partiallj'. Due to
lack of patronage, Billy Hexter, considered
one of the most successful managers on the
circuit, was dismissed and was succeeded by
R. C. Jones, an attache of the Miles circuit.
Coincidentally, the policy of the house
changed to a three-in-one combination of
burlesque, vaudeville and pictures, running
continuously from noon to 11 p. m.
In an attempt to prevent the spread of a
virulent type of measles. City Manager W.
W. Cotton of .\shtabula, Ohio, has barred
children under 15 years of age from attend-
ing picture shows, Sunday schools and other
public gatherings for at least two weeks.
The Dreamland Theatre, Columbus, Ohio,
will in the future be operated by Theodore
J. Perkas and William N. Petrakis, follow-
ing a recent deal whereby they purchased the
interests formerly owned by George Perkas,
who was compelled to retire from active duty
some months ago on account of ill health.
The Marquis Theatre, Cleveland, Ohio, for-
merly owned by B. C. Steele, and which has
been closed for several months, has been
taken over by W. S. Glen and recently re-
opened.
Charles R. Broz. Cleveland. Ohio, has pur-
chased the Miles Theatre in that city from
Vincent ©eas. .At Bucyrus, Ohio, Mrs. George
Moore has disposed of her interest in the
Southern Theatre to Harry Charnas.
The Majestic Theatre, .Sidney, Ohio, which
has been legally inv<»lved for some time and
which was recently purchased at sherilTs sale
by th<- .\mcrican Mortgage <'o., has now been
acquired by Frankel and Malott Amusement
Co.. iihich operjites some twenty houses
throughout the state. Including two at Co-
Inniliiis. tkhlo. 'I'he lease calls for payment
of an annual rental f>f 97t>0 in additlim to
all taxes.
A new picture theatre will be erected at
Broadview road and 25th street, Cleveland,
Ohio, by A. Greenwood and S. H. Stecker, at
a reported oost of $250,000.
John Schleifenhelmer is remodeling his
theatre, the Falls, at Cuyahoga Falls, Ohio.
Promotion of Sol Hurka. well-known the-
.atrical man of Clarksburg. W. Va., to the
position of general manager of Moore's Opera
House, the Robinson-Grand and Orpheum
Theatres, has been announced by Claude Rob-
inson, who owns the Robinson-Grand and
leases the other two-named theatres. While
Mr. Burka has been assistant manager to Mr.
Robinson for some time, the promotion Is de-
clared to be a well-deserved one, "Sol." as
he is familiarly known about the city, has
had fifteen years' experience in the theatrical
business.
Many Theatres Change Va. Showman Promoted
Little Pictures with the Big Punch
News, Reviews and Exploitation on Short Subjects and Serials
A Department Devoted Exclusively to the Pictures, Short in Footage But Long in Drawing Power
"The Amundsen Polar
Flight"
Remarkably Interesting Pictorial Record of
Attempted Flight to the North Pole by
Aeroplane
Reviewed by Stunner Smith
Tremendously interesting scenes of the
Amundsen expedition to near the North
Pole are being released by Pathe under the
title of "The Amundsen Polar Flight." The
2,683-foot picture is authentic and a wonder-
ful box-office attraction by reason of the
publicity attending the flight and the inter-
est of what the camera captured. Pathe
claims that the subject is "one of the most
remarkable human screen documents ever
recorded since the advent of the cinema," and
Pathe is right.
The film takes the spectator- on a "per-
sonally conducted" tour with the aviators and
their two 'planes. There are close-ups of
Raold Amundsen, Lincoln Ellsworth, Lieu-
tenants Riiser-Larsen, Omdal and Dietrich-
son and of Master Mechanic Karl Feucht,
all now well known to the public.
The film starts with the transportation of
the dismantled 'planes by steamer to the base
in the Arctic where they are assembled.
Then comes the dash through the air for the
Pole. There are thrillingly impressive scenes
of ice packs and icebergs. The 'planes de-
scend when half the gasoline is consumed,
and the spectator sees the struggle to merge
the forces of Amundsen and Ellsworth, the
men with the latter leader dragging a big
container of gasoline across treacherous ice
after their 'plane is abandoned. Scenes fol-
low of the desperate attempts of the com-
bined forces to clear take-ofif surface for
their sole remaining 'plane before the ice
cracks underfoot.
Maps clearly illustrate the passage of the
'planes both toward and from the North
Pole.
The wild homecoming at Oslo harbor oc-
cupies considerable footage and is wonder-
fully impressive. Thousands of craft jam
the harbor. At the King's palace they are
decorated for valor.
"Mazies Won't Tell"
(F. B. O.— Series— Two Reels)
In the fourth issue of "The Adventures of
Mazie" her two pals decide they don't like
her boss's girl and plant Mazie's picture in a
bathing suit on his desk. He fires her. She
aids her pals as detectives at a swell dance in
guarding the jewels. The pals, Al Cooke and
Kit Guard, turn out to be rotten detectives,
for jewels are found in Mazie's room. It de-
velops that they have been placed there by a
burglar who was in league with the boss's
sweetheart. Mazie is vindicated and gets her
job back again. The standard of pep, inter-
est and humor is holding up well in this series
and it should prove as popular as the earlier
ones in which Alberta, Kit Guard and Al
Cooke have appeared. Larry Kent, the boss,
is a newcomer, but he is fine lookmg and en-
tirely satisfactory as the hero.— C. S. S.
iiiiin»iiiiniiiiiiiiiiniiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!!iiiiiiiiiiiiiH
Here They Are!
Amundsen's Polar Flight — Pathe.
Beware of Your Relatives — Uni-
versal.
Cleaning Up — Educational.
Constant Simp, The — F. B. 0.
Hot Doggie — Educational.
Hoi Feet — Educational.
Mazies Won't Tell—F. B. O.
Or Wliat Have You—F. B. O.
Two Many Bucks — Universal.
Speedy Marriage, A — Universal
llllllllllilllllllllilllllllllllllllilllllllllllllllllllllllllllllllllllllllllllllllllllllllllllH^^
"The Constant Simp"
(F. B. O.— Series— Two Reels)
With this, the second issue, the new F. B. O.
"Adventures of Mazie" series gets well under
way. -'\lberta Vaughan appears as Mazie,
a go-getter stenographer who by stren-
uous methods lands a job with a
lawyer. Coming down late, she is fired,
but gets her job back by collecting a
bill during which she discovers the debtor is
the head of a counterfeiting gang. Kit Guard
and Al Cooke appear as her two boob admir-
ers and as usual supply considerable comedy.
In this instance it centres around a bouquet
which one gives the boss by mistake and
when he tosses it out the window the other
one picks it up. There is good snap, action
and comedy and it is thoroughly entertaining.
— C. S. S.
"Or What Have You"
(F. B. O.— Series— Two Reels)
Here is the tliird of "The .Adventures of
Mazie " series. Once more, Mazie, the go-
getter stenographer, proves of great assist-
ance to her boss, a struggling young lawyer.
A professional crook who gets hit by autos
and sues for large sums is unmasked by
Mazie, wh&, posing as a salesman, calls on
limi and gets him dancing the Charleston. Her
two boob friends, now detectives, snap a pic-
ture of the scene and although the picture
was no good, the bluff worked. Well up to
the first of the series in humor and in-
terest.—C. S. S.
The Ski's the Limit!
"THE SILVERY ART"
One-Reel Skiing Thriller
Sensation at the
RIALTO, N. Y.
Edwin Miles Fadman, Pres.
"Cleaning Up"
(Educational — Comedy — Two Reels)
Johnny Arthur's first starring comedy for
Educational was a corker, and although of an
entirely different type, his second is just as
funny. It is not so much the fact that
Johnny has new material, for in the first he
got his laughs largely out of a flivver and in
this one he shows up what happens when a
husband tries to clean house, but it is his
amusing personality and the clever gags that
have been provided for him. For instance,
there is nothing new if a husband makes a
wreck of his house in attempting to straighten
things up, but what Johnny managed to do to
his is good for a lot of real laughs. Among
other things, he covers the parlor with feath-
ers from a leaking pillow, the firemen invade
the kitchen and deluge the place, the bathtub
overflows, and finally his big dog smashes
nearly everything that is still intact when it
chases a cat all over the place. There are
some witty subtitles and plenty of real good
laughs in this comedy. All classes should find
it amusing, but the married folks and es-
pecially the wives will discover that it is es-
pecially so, for they can appreciate the situa-
tion.— C. S. S.
"Two Many Bucks"
(Universal — Comedy — Two Reels)
While Western in atmosphere, like the
previous tvvo-reelers released under Mustang
brand by Universal featuring Pee Wee
Holmes and Ben Corbett. this one is really a
comedy. It deals with the rivalry of this
pair of cow punchers for the hand of a fair
maiden and the schemes they employ to get
the best of each other. Pee Wee tampers
with the steering gear of Ben's flivver which
runs amuck. He takes the girl to a rodeo
where a prize is offered for riding a broncho.
Ben paints another horse the same color as
the broncho, but Pee Wee outwits him. Ben
is thrown. Pee Wee rides the substitute and
is about to cop the reward when Ben turns a
hose on the horse, reveals its true color, and
The episode with the broncho is amusing and
there are some situations that are good for
laughs. .\n amusing number. — C. S. S.
"Beware of Your
Relatives"
(Universal — Comedy — One Reel)
Built around the familiar idea of a chap
having to marry a certain girl to inherit an
estate, this Blue Bird comedy featuring Nccly
Edwards nevertheless has some good laughs
due to the amusing slap-stick actions of the
girl's tough brothers and their chase of the
Hero after he has had a good look at the girl.
The best laugh however is based on a tooth-
ache. Neely goes to a dentist and while try-
ing to sunmion courage to enter the office, a
pretty nurse conies out followed by the jeal-
ous dentist who hits Neely in the jaw for
flirting, knocking out the offending tooth.
This reel is well up to the standards of the
series. — C. S. S.
144
MOVING PICTURE WORLD
November 14, 1925
ANOTHER CHARMING O. HENRY STORY SCREENED
In "Shoes," one of William Sidney Porter's most delightful little tales, Marion
Harlan is again seen as "the O. Henry Girl." Daniel Keefe directed this two-
reel feature for IVilliam Fox.
New York Daily Gives Space to
"Felix the Cat" Caricatures
"Hot Feet"
(Educational — Comedy — One Reel)
At least four different comedy devices have
been employed in this single reel distributed
through Educational. First a cheap sport
gives a girl an engagement ring and his dog
continues to embarrass him by retrieving the
box showing it was bought at a five and ten
cent store. Next, an old negro mammy, a col-
ored butler and a pickaninny are shown, be-
ing afflicted with the Charleston dance craze
Then when the character woman says she
cannot eat any cake but chocolate a white
cake is covered with shoe blacking and the
guests of course get all smeared up. Finally,
a little hooch in the punch causes the staid
old lady from the country to put on kid
clothes and with her boob nephew to '"show
up the crowd" as dancers. While much of
the humor is forced the abundance of ma-
terial offers such a variety that it is bound to
get laughs from the average slapstick fans.
Cliff Bowes is featured; cast as the old lady
is one of the best known comedienne and
soubrettes of several years ago, Elfie Fay,
well known to the older generation. She does
good work. — C. S. S.
"A Speedy Marriage"
(Universal — Comedy — Two Reels)
Fast-moving slapstick in which Wanda
Wiley is called upon to do some strenuous
stunts, characterizes this Century Comedy
distributed through Universal. While enjoy-
ing enormous wealth and luxury, Wanda sud-
denly learns she must be married within a
few minutes in order to retain the money.
There is a mad rush to reach her lover, dur-
ing which she is chased by a horde of traffic
cops and escapes by invading a toy store and
bombarding them with toys and also by div-
ing into an open man-hole. After various
other mishaps she picks up her lover and
they collide with another car. Both cars are
wrecked, then Wanda discovers the other car
was driven by a minister who marries them
on the fatal minute. There are some clever
and amusing lightning effects in the first reel
where the lightning goes in the mouth and
out of the ears of the butlers and through
their clothing causing them to act as if they
had fits. There is certainly no dearth of
action here and it should please the Wanda
Wiley fans.— C. S. S.
"Hot Doggie"
(Educational — Comedy — Two Reels)
Although Walter Hiers is the star of this
two-reel comedy distributed through Educa-
tional, the little dog Buddy gives the picture
its title and comes very near stealing the
laurels away from Walter. As is usual with
comedies made by Christie, there is a definite
idea running all through the picture. This
time, Walter is an unwelcome suitor and
his dog delivers messages for him. Finally he
gets a letter from a rich uncle who is com-
ing and will give him a million if he is mar-
ried. Walter meets with all sorts of trouble,
forgets the license, burns it up, forgets the
ring, is robbed of his clothes and to cap the
climax has a run-in with a stranger who
proves to be the rich uncle. The girl, how-
ever, uses her wiles on "uncie" and all turns
Cut O. K. Buddy, the dog, is certainly a re-
markable animal and does a lot of stunts
that are both clever and amusing. The action
is fast, with a laugh every minute. It is one
of the best of the recent Christies.— C. S. S.
MORE persons than usual, 330,000 more
in fact, had an opportunity to laugh
at the antics of "Felix the Cat," the
comical feline star appearing in Educational
Pictures, when the rotogravure section of
the New York Herald-Tribune on Sunday,
October 25, featured a series of "Felix" photo
caricatures.
Felix "crashed" his way into the picture
pages of this metropolitan Sunday newspaper
in the manner that would do justice to
Temmany Young himself. Not only did
Felix "crash in," but he also "strutted in," in
his own inimitable feline way — via "'The
Charleston."
On the Sunday afore-nientioned, the famous
Pat Sullivan character dominated one of the
picture pages with four views of his version
of the dance as taught him by Virginia
CHARLIE
CHAPLIN
/
in
A Dog's Life
Released Nov, 22
Pafhepicture
Vance, leading lady of Educational-Mermaid
Comedies.
Not to be outdone by the "thousand and
one" celebrities who have been breaking into
print these days, by shovv-ing pictorially the
"fad fond" multitudes how they do the
"Charleston" and having himself a few new
ones up his pelt, Felix decides to broadcast
evidence of his skill to the world.
That he does this satisfactorily is borne
out by the fact that following the use of
this pictorial feature by the Sunday Herald-
Tribune, another great news organization,
King Features Syndicates, requested the use
of the pictures for distribution to about fifty
of the principal newspapers throughout the
country subscribing to this Hearst feature
service — a most decided publicity "beat" for
Felix.
This and many other Felix publicity ideas
may be useil to advantage by exhibitors who
have booked the Felix cartoon series. For in-
stance, the photo of a pretty local girl could
have a small cut-out of the cat pasted on
her check — call it a new beauty spot fad or
what you will. A prominent boxer could be
posed boxing and Felix afterwards inserted
as a sparring partner. Felix directing traffic
could be inserted in place of the regular of-
ficer over a photo of the busiest corner in
your town.
Think up a few of these trick photographic
stunts yourself, Mr. Exhibitor. Send any
print you desire Felix inserted into, to the
exploitation editor of this publication and
they will be returned promptly with a quaint
figure 01 the cat carefully inked in. This
is the sort of picture material that your local
newspaper is usually willing to print — it has
humor and local interest, a most ideal com-
bination.
November 14, 1925
MOVING PICTURE WORLD
147
Universal Arranges Short Subject List
to Aid Exhibitors in Selecting Programs
UNIVERSAL is definitely in the front
ranks of the short product field this
Fall. All along the line, vast improve-
ments have been made in the quality of short
product entertainment put out by the Uni-
versal studios and the releases scheduled
have been arranged with an eye to the best
interests of the theatre owner. The releases
are not only suitable for the exhibitor who
is supplementing his long feature with care-
fully chosen comedies or other shorts, but
the grouping of Universal short product has
been made to fit the man who runs all short
product programs.
The weekly short product releases of Uni-
versal, in themselves, make an ideal short
product program for any house. They in-
clude a one-reel Bluebird comedy, the In-
ternational Newsreel, a two-reel Century
Comedy, an Adventure Picture of two-reel
chapters, and a dramatic Mustang Picture or
two-reel westerrl — eight strong reels of se-
lected entertainment. From time to time,
these releases are supplemented by a special
release, such as The Gump Comedies, two
reels each, or "Little Red Riding Hood," a
Century special, recently issued.
In the Adventure Picture field. Universal
promises to outstrip all past efforts. Uni-
versal's Adventure Pictures are ten-chapter
serials, and are being made this year as a re-
sult of a new policy in serial production.
This policy is based on the selection of stories
and subject matter for serials which will ad-
mit of national tie-ups and exploitation.
They are based on American history, famous
books or interesting inventions.
The Universal schedule for 1925-1926 in-
cludes six Adventure Pictures, made with
popular stars and directed by men of top-
notch rating in the serial production field.
For sales purposes, the pictures are known
as The Lucky Six. In the order of their re-
lease they are "Perils of the Wild," made
with Jack Mower, Joe Bonomo and Margaret
Quimby, now being released; "The Ace of
Spades," starring William Desmond, just be-
ginning its release period; "The Scarlet
Streak," starring Jack Daugherty, for release
beginning Dec. 21st; "The Winking Idol,"
with William Desmond, for release February
22nd; "The Radio Detective," starring Jack
Daugherty, supported by Margaret Quimby,
for release April 28th, 1926, and "Strings of
Steel," for release beginning June 28th, 1926.
"Perils of the Wild" is based on the famous
story, "Swiss Family Robinson." "The Ace
of Spades" is built around the great land-
rush days of early Oklahoma history. "The
Scarlet Streak" is based upon the famous
Death Ray invention now current in the
news. "The Winking Idol" tells of the
mysteries and treasures of the Aztecs, in a
story written by Charles E. Van Loan. "The
Radio Detective,"' written by Arthur B.
Reeve, is a story of the famous scientific
detective, Craig Kennedy, and his work with
the Boy Scouts in solving mysteries by radio.
"Strings of Steel," written by Philip Hurn,
is a story of the pioneering days of the tele-
phone.
The Century Film Corporation, producers
of Century Comedies, is making a great ad-
By FRED J. McCONNELL
Sales Manager of Short Subjects.
vance in its forthcoming product. In planning
*he 1925-1926 comedies, Julius and Abe Stern,
the officials of the Century company, took
several radical steps. In the first place, fol-
lowing a long and careful survey of the com-
edy field, they determined to make outstand-
ing improvements in stories, in studio facilities,
in production personnel and in the quality of
the players and supporting casts.
"Another innovation in Century Comedies,
is the distinct grouping of the season's out-
put into Star Series ; the pictures made by
each star, such as Wanda Wiley, Edna
Marian and others, to be considered as a
separate brand of pictures. This was decided
upon when returns early this year con-
clusively proved that Miss Wiley and Miss
Marian had built up for themselves a strong
clientiele and that their comedies, as such,
were in unusual demand. Thus, the Star
Series plan is expected to be of great advan-
tage to exhibitors, by reason of the fact that
the Century Stars have individual box-office
values in different theatres.
A t'hird Century innovation is the ac-
quisition of the screen rights for a novelty
series of two-reel comedies — the Buster
Brown Comedies — being made from the
celebrated newspaper cartoon comic by the
noted artist, R. F. Outcault. The Century
Company is making these pictures as straight
comedies, not as animated cartoons. The re-
sult is a high class brand of two-reelers
which already have won a place for them-
selves on the first-run screens, although only
two of the series have been completed so far.
In the new Gumps, Universal has an ex-
cellent comedy series for the 1925-1926
mark. A series of twelve of these two-
reelers is projected, to be released one pic-
ture a month. Joe Murphy, the living image
of Andy Gump, plays the leading role.' Fay
Tincher is seen as Min. These pictures are
being made with especial care and cost in pro-
duction. When Universal found how well the
first series was going over, the new series
was planned to be an even better box-office
bet. These comedies are crashing into the
first-run houses all over the country and are
reported to- be exceptional successes. They
are being produced at Universal City by Sam
Van Ronkel for Universal release. The first
CHARLIE
CHAPLIN
in
"A Dog's Life
' Released Nov, 22
Pafhepicture
of the new series, "Andy's Lion Tale" was
released October 26. The second, "Chester's
Donkey Party," will come along November
30.
In its one-reel comedy product. Universal
has made great strides in the past few months.
This brand is known as the Bluebird Comedy
series, and the one-a-week releases are made
with popular comedians and built around
logical and interesting stories. Thre stars are
used, Charles Puflfy, Arthur Lake and Neely
Edwards. Charles Puffy is the interna-
tionally known fat-man comedian brought
over to this country from Europe b}' Carl
Laemmle. His comedies are proving to be
excellent sellers. Universal reports. Arthur
Lake is the original youngster in Universal's
popular Sweet Sixteen Comedies, based on
juvenile love and other experiences of the
first-long-pants age. This series of Sweet
Sixteen Comedies is being continued with
Lake for release under the Bluebird brand.
Neely Edwards, one of the most popular
comedians on the screen, has just returned
to Universal to make fun-films for this one-
reel schedule also.
Universal's Mustang Pictures, the 2-reel
western brand, remain as the outstanding
short product release in the entire screen
world. Universal long has featured these
two-reelers. Such western stars as Harry
Carey, Hoot Gibson, William Desmond, Art
Acord and other popular cowboys, got their
start in Universal westerns. This year, how-
ever. Universal has enlarged its two-reel
western department and promises an un-
usual output.
In the first place, a new galaxy of west-
ern stars have been acquired. Among them
are Edmund Cobb, Fred Humes, Jack Mower,
Ben Corbett and Petey Holmes. Most of
these men are graduates of Universal
famous band of Ranch Riders, the hard-
riding, straight shooting bunch of horsemen
who have made Universal western features
stand apart from other pictures of the cow-
boy days. A corps of expert western di-
rectors has been engaged for these two-
reelers. Among them are Vin Moore, V.
Nordlingcr and William Wyler.
These two-reelers are being produced
so that they can bear the brunt of a
short product program in any theatre, or can
bolster up a weak feature. Universal re-
ports that hundreds of theatres throughout
the country are using Mustang Pictures as
features, along with comedies and a serial.
One of the special scries to be put out in
the Mustang release schedule this year will
be a succession of pictures made from W. C.
Tuttle's famous Magpie stories of magazine
fame. Ben Corbett and Petey Holmes are to
be featured in this series.
Universal short product also will contain
an improved series of International News-
reel releases, twice a week. Edgar B.
Hatrick, general manager of the Interna-
tional Newsreel Corporation, announces that
the International Newsreel not only will be
better in quality during the coming months,
but also that additional facilities and plans
have been perfected to increase Interna-
tional's service to exhibitors.
148 MOVING PICTURE WORLD November 14, 192?
ORDER A TON OF BIRDSEED.— Here's Glenn Tyron in the Pathe comedy, "Cuckoo Love." The middle scene ought to
send ever'^ good exhibitor post-haste to Atlantic City.
Educational Comedy Makers
Have Large Studio Space
MIDSEASON at Educational Studios in
Los Angeles finds the units produc-
ing comedies there enjoying the
greatly increased stage spaces as well as the
most modern studio facilities which have been
installed on the grounds of the studio.
The. fourth stage is completed, bringing
the total to 38,000 square fet of covered stage
space available to the Short Subject pro-
ducers.
Not only has the stage space been greatly
enlarged over that previously used by these
companies, but in the estimation of Jack
White, the director general, an increase of
thirty percent in efficiency is possible from
the same amount of space. Lack of adequate
room has somewhat hampered production in
the past, slowing down the directors and
adding to the cost of production.
Several radical changes in studio construc-
tion have been incorporated in the design of
the new stages. Two of them are elevated
fourteen feet, the first story being occupied
by scene docks, storerooms for bulky props,
a garage for the company trucks and a stock
room for motor parts. Cement flooring has
been laid over the two stages.
The stages proper, while resembling the
conventional ground floor stage, have been
especially braced against vibration. One side
of the building is finished to resemble an of-
fice or apartment front with store windows
along the level of the street. This will, in
many cases, obviate the necessity of securing
permits to photograph exteriors on busy
streets and the annoyance of working sur-
rounded by a crowd of curious onlookers.
"At the start of the producing season," said
Jack White during his recent visit to New
York, "I promised that every picture from
our new studios would be a feature in every-
thing in length. That was before we could
take advantage of the greatly improved
studios which we now occupy. I now repeat
that promise, for I know that the first re-
leases of liamilton. Mermaid, Lupino Lane,
Tuxjedo and Juvenile Comedies have come
up to that standard.
"With all the advantages of the new stages
and improved facilities, we will make them
even better. We do not intend to make them
cheaper for we are spending more than ever
on our product. Our improvements have
been more than justified, for we find that we
have secured more production value, dollar
for dollar expended, than at any other time
in our existence.
"The new surroundings have had their ef-
FOUR production units are busily en-
gaged in the making of new two-reel
ccmedies for Pathe release at the Mack
Sennett studios in California. Alice Day,
Harry Langdon and Ralph Graves head their
companies in their respective series and Billy
Bevan leads in the film being made by the
all-star unit, for the "Mack Sennett Com-
edies series."
Alice Day is being directed by Eddie Cline
in a new two-reeler, and she is supported by
Danny O'Shea, Joe Young, Mary Ann Jack-
son, Andy Clyde, Barney Helium, Edward
Quillan and Irving Bacon.
Harry Langdon is being directed by Harry
Edwards, who has guided this famous com-
edian in most of his popular screen successes.
Harry plays the rcle of a musician. The cast
"A Peaceful Riot" to Be
Next Blue Ribbon Comedy
Joe Rock denies that Herron, 111., is the
locale of his new Blue Ribbon comedy "A
Peaceful Riot" which he has placed in pro-
duction at the Joe Rock studio at Holly-
wood.
Alice Ardell and Slim Summerville head the
cast which includes Max Asher, Harry Mar-
tell, Leon Kent, Ethan Laidlaw and others.
The comedy satirizes the recent Russian
trend in filmdom and opens a new laugh
vein.
Two directors appear in the cast, as both
Slim Summerville and Leon Kent have won
their spurs as directors. Tweedy, who is
handling the megaphone, was once a com-
edian.
feet on the morals of our stars and our staff
also. It is almost impossible to estimate this
value, but it is reflected in their daily work.
Large, clean and comfortable dressing rooms,
stages, property rooms, electrical departments
complete in every detail, and the atmosphere
of efficiency, have had their effect on every
one of the staff. They are full of enthusiasm,
and this enthusiasm cannot help but make
their work better tlian ever before."
includes Ruth Hiatt, Vernon Dent, and Frank
Whitson.
Ralph Graves is being directed by LloyJ
Bacon in a fun-film involving a dental parlor.
Thelma Parr, seen opposite Graves in several
of his recent Pathe two-reelers, is again the
star's leading lady. Others in this picture
are Marvin Lobach, Eugenia Gilbert, Lee
Willis and William McCall.
Billy Bevan and the "Mack Sennett" two-
reel unit are being directed by Alf Goulding
in a boarding house story. Natalie Kings-
ton, Dave Morris, Patsy O'Byrne, Sunshine
Hart and Barney Helium are in the cast.
Comedies completed include an Alice Day
comedy directed by Eddie Cline and a "Mack
Sennett" two-reeler directed by Gilbert Pratt.
Final titles on these new Pathe comedies have
not been announced.
Four Units at Sennett Studios
Busy on New Two-Reel Comedies
CHARLIE
CHAPLIN
m
A Dog's Life
Released Nov, Z2
-'afh^picture
November 14, 1925 M O V I N G P I C T U R E W O R L D 149
SNAPPY SCENES FROM FOX IMPERIAL COMEDIES AND SHORT FEATURES
U pptr left — Hallam Cooley and Kathryh Perry in- "The Pacemakers," based on "The Married Life of Helen and Warren," by
Mabel Herbert Urner. Center, top — A scene from "Failure," an O. Henry story, directed by Daniel Keefe. Upper right — A
scene in the. Imperial comedy. "Love and the Lions." Lower left — A scene in "A Business Engagement," a Mabel Herbert Urner
story. Center, at bottom — A scene in the Imperial comedy, "Sweet Marie." Lower right — Hallam Cooley in "All Aboard," in
Miss Urner' s series.
Two Special Comedies Listed
By Century for November
JULIUS AND ABE STERN, officials of
the Century Film Corporation, announce
an unusual schedule of releases for the
month of November. Five two-reelers will
be released in all, including a new Buster
Brown Comedy and a Century Special en-
titled "Red Riding Hood."
"Red Riding Hood" is a screen adaptation
of the famous fairy story and was made with
an all-star cast. Included in those who took
part in this production are Arthur Trimble,
now popular as Buster Brown, Baby Peggy,
Louise Lorraine and Peter the Great, the
famous dog star. Peter the Great, not to be
confused with Pete the dog comedian, now
playing Tige in the Buster Brown comedies,
is seen in "Red Riding Hood" as the Wolf.
The Century release schedule includes
comedies by Edna Marion, Wanda Wiley
and Eddie Gordon, in addition to the two
aforementioned.
The first release for the month will be
"Nursery Troubles," an Edna Marian Cen-
tury Comedy directed by William Watson.
It depicts, Edna as a nurse-maid in a baby-
checking establishment. Besides containing
several amusing and entertaining baby
sequences, in which a dozen or more of
lusty infants provide sentiment and comedy,
"Nursery Troubles" shows Edna in a de-
lightful role, filled with humor and laughable
escapades. It is scheduled for release
November 4th.
The next Century release, on November
11th, will be "A Taxi War," in. which Eddie
Gordon is seen as a belligerent taxi-driver,
whose chief rival is played by Larry Richard-
son. Their troubles and battles will afford
great satisfaction and amusement to anyone
who ever harbored vengeance against a taxi-
driver. It was directed by Noel Smith.
On November 18th, a new Wanda Wiley
Comedy will be released. It is "A Speedy
Marriage," and was directed by Edward I.
Luddy. Miss Wiley's chief support in this
two-reeler is Charles King. Its action con-
cerns her escapades in dodging a group of
persistent motorcycle cops, and the various
disguises and occupations she takes to throw
them oflf the track.
The Century Special, "Red Riding Hood."
will be released November 21st. It is an
ideal picture for children, and makes the
fairy story thrilling and graphic, while at
the same time, including many comedy scenes
and laughable situations. Baby Peggy makes
an ideal "Red Riding Hood." Some of the
film is in color, and the tie-up with the title
is doubly effective.
The last Century release of the month, on
November 2Sth, will be "Oh, Buster," the
third of the Buster Brown comedy scries,
and said to be far superior to the first two
which now are establishing new records for
Century Comedies. "Oh, Buster" was directed
by Gus Meins, a newcomer to the Century
Burns Starts New Comedy
Neal Burns has started on his new comedy
at the Christie Studios, under the direction
of Harold Beaudine. Yola d'Avril, formerly
of the Parisian stage and of the "Follies" is
appearing opposite Burns in his current
vehicle. "Household Hints" is the working title
of the production which Educational will re-
lease.
lot. He has obtained the maximum comedy
out of the ability of Pete the dog comedian,
and has made Tige a very laughable and
important ' figure in the picture. These
comedies are adapted from the famous R. F.
Outcault newspaper cartoons, but are played
by real people. Buster is played by little
Arthur Trimble, Mary Jane by Doreen
Turner niul the butler by Pinto Colvig.
CHARLIE
CHAPLIN
/
m
A Dog's Life
Released Nov, 22
Pafhgpicture
150 MOVING PICTURE WORLD November 14, 1925
THIS SOCIETY GIRL GETS A KICK OUT OF LIFE IN THE "OPEN SPACES."— Wanda Wiley's latest Century comedy
release, "Won by Law," a Universal release, shows us the delightful Wanda in a type of role that is refreshingly new to her.
"Brainstorm" Completed
Latest Imperial Comedy
Director Robert Kerr has completed his
latest VVilliani Fox Jinperial comedy, "The
Brainstorm," with Sid Smith and Katherine
Bennett in the leading roles.
"The Brainstorm" has more locations than
most two reel comedies, having covered
Long Beach, Venice, Los Angeles, and Kern-
ville, California.
Supporting Mr. Smith and Miss Bennett
are Larry Stears and Frank Weed. "The
Brainstorm" was filmed under the personal
supervision of George B. Marshall, comedy
director in chief.
Pathe Announces Release of
"The Amundsen Polar Flight"
Third Tuxedo Done
Johnny Arthur has just finished his third
production for Educational-Tuxedo Comedies
under the direction of William Goodrich. His
latest two-reeler will show him as a boy in
love with a girl who is movie-struck and in
love with all the handsome heroes of the
screen.
P.\THE announces the acquisition of the
authentic motion-picture log of the
.■\niundsen Polar expedition in the first
attempt to reach the North Pole by airplane,
which will be released on or about Novem-
l)er 10 as a special screen attraction under
the title — "The Amundsen Polar Flight."
Undoubtedly, this subject is one of the
most remarkable human screen documents
ever recorded since the advent of the cinema.
It was photographed under the strangest
conditions ever faced by a cameraman. He
cranked his machine through all the perils of
the Arctic air flight, even during the heart-
rending period when they were lost to the
world and facing death at every step, and
only discarded his camera at the final
moment when the last ounce of superfluous
weight had to be dispensed with in the
desperate but successful return trip.
As presented by Pathe. "The Amundsen
Polar Flight" film takes the spectator on a
"personally conducted" trip with the daring
explorers who trusted their lives to Provi-
dence and two super-airplanes. Captain
Raold Amundsen, discoverer of the South
Pole, who at 63 sought to reach the North
Pole by air, is first introduced. Then, Lin-
coln Ellsworth, the only American in the
party makes a close-up bow. The two giant
Dornier-Wal planes are shown. Each plane
carried a crew of two besides the leader.
With .Amundsen in the N-25 were Liteutenant
Riiser-Larsen, Norwegian Navy, and Master
Mechanic Karl Feucht. In Ellsworth's plane,
the N-24 were Lieutenants Omdal and Diet-
richson.
An animated map discloses the fate of
other expeditions, their routes and the route
planned by Amundsen.
The picture is in three parts and will be
released on November 10.
Starts Second Mermaid Comedy
Stephen Roberts is starting on his second
Educational-Mermaid Comedy starring Lige
Conley with Estclle Bradley in support. The
picture will take the "comedy company to
San Francisco.
Adams Starts New Comedy
Jimmie Adams starts a new Christie Com- ■
edy this week. Under the direction of Wil-
liam Watson, Adams will make "A Busy
Bum." And for the first time in his cinema
career, Jimmie will appear as "a knight of
the Piccadilly in Rochester, the .Apollo,
Indian-Tpohs : the Allen, .Akron, O. ; Loew's
State. Memphis: Loew's Newark, Newark; as
well as the .Ascher Circuit, the Lubliner &
Trintz Circuit, Finkelstein & Rubin, the
Whitehurst circuit, the Saenger cricuit and
similar chains.
THE BIBLE LANDS TODAY AS PICTURED IN THE PATHE SERIES
"A Pilgrimage to Palestine." This i.'tsue is the second and is titled "Nazareth."
In Leading Role
Virginia Vance will be seen again as lead-
ing lady with Lupino Lane, popular Follies
comedian in his new Lupino Lane Comedy,
"The Fighting Dude."
November 14, 1925
MOVING PICTURE WORLD
151
Pathe Short Feature Product Gets Big
Display Space in Newspaper Advertising
NEWSPAPER clippings, photographs
of theatre fronts and lobbies, house
organs and letters reaching Pathe
Exchange, Inc., offer conclusive proof that
the short-feature comedy is being given more
and more promotion space by showmen with
each ijassing month.
The slogan that "anything that is worth
buying is worth advertising" has caught on
with exhibitors in a good many parts of the
country. They have begun to appreciate the
full box-office power of the short comedy and
no longer use its length as a sole criterion of
its entertaining value. A year or so ago a
line or two of type, crowded in the feature
space and sticking out like a sore finger, be-
gan to appear in the theatre advertisements.
With the establishing of the ready-to-insert
cornerblock copy by Pathe, the comedy got a
fixed percentage of space in a good many
pieces of copy. Now it is not uncommon to
see the comedy taking up a third or even half
of the advertising space and frequently the
comedy is played up over the feature.
With the establishing of a series of Pathe
Comedy weeks at the Egyptian Theatre in
San Francisco, the entire advertising space
was given over to the comedies.
The brand, the name of star and the title
of Pathe's short comedies are now mentioned
in a majority of the theatre newspaper adver-
tisements, according to S. Barret McCormick,
director of exploitation for Pathe. In slightly
less percentage than this there is a corner-
block cut carried, with strong type display
in many instances.
"We have frequently played up your Harry
Langdon and 'Our Gang' Comedies over our
feature production," says H. L. Davidson of
The Burford Theatre Company, Arkansas
City, Kans. We use the mats that your com-
pany furnishes free with each subject and
find that they are very neat and effective.
We also furnish our daily newspaper with
readers and other copies of stories regarding
the comedy release."
"There is no getting away from facts," says
Nyman Kessler of the Atlantic Theatre, At-
lantic, Mass., "advertising short features cer-
tainly draws dividends. From results to date,
I shall continue to give as much attention to
my one and two reelers as I do to my fea-
tures."
In one issue of his house program, Mr.
Kessler devoted seventy-five per cent of his
space to the short features. The Burford
Spotlight, house organ of the theatre chain
referred to, runs cornerblock comedy ads in
each issue as well as several readers. In the
house organ of the Imperial Theatre, San
Francisco, the Pathe Comedy, as well as the
Pathe News and Pathe Review, is given a
good display just beneath the feature billing.
Editors of house organs say that the Pathe
cornerblocks fit nicely into their make-up at
the same time afford a much-needed comedy
relief to the stories and billings of longer fea-
tures. They are to the house organ what
the cartoon is to the newspaper.
It was not so long ago that no pressbooks
of any description were issued with the short
comedy. For this reason the exhibitors never
knew in advance what it was all about until
the film arrived so that no effort was made
to make a local tie-up with merchants. Pathe's
four-page sheet gives complete information
about the comedy and showmen are enabled
to make tie-ups that are just as effective as
tie-ups with their feature pictures.
Comedy displays now get a goodly share
of space in the theatre lobbies and marquee,
The Orpheum Theatre, Leavenworth, Kan.,
recently played "Our Gang" in the main lights
to the exclusion of the feature film. A teaser
question mark was used instead of the feature
title. "Our Gang" even took precedence over
the vaudeville acts.
Christie Plans 28 Two-Reel
Productions for Next Season
T
(HE season 1925-26 will mark the great-
est in the history of the Christie Com-
edy. Production is well under way on
a schedule which calls for twenty-eight two-
reel productions, all of which will be released
through Educational Film Exchanges. The
new schedule, the largest thus far attempted,
includes four separate series with Bobby
Vernon, Neal Burns, Jimmie Adams, Billy
Dooley and Walter Hiers as the stars.
But it is not only in numbers that the
THE WAY FRANK MILLER DOES IT.— The manager of the Modjeska
Theatre, Augusta, Ga., doesn't overlook any bets in featuring his short subjects.
In this case Pathe gets the display honors.
Christie program is big. Whatever the
Christie stars may have offered during the
past year, their new vehicles will be entirely
different than anything they have ever at-
tempted. Variety of characterizations in their
offerings is the keynote of the new schedule,
with one or more pictures released in each
series, and thus far, they have adhered strictly
to this rule.
This has been made possible partly through
an exchange of directors with each produc-
tion.
Earl Rodney, erstwhile Christie Comedian,
has been raised to the rank of director, and
with William Watson, Robert Thornby and
Harold Beaudine, comprises the directorial
staff.
Scott Sidney has been loaned to Metro-
politan Pictures for one production. This
production will be "The Million Dollar
Handicap."
It is rather a difificult procedure to follow
the Christie comedians in their respective ef-
forts. Hiers' last effort was as a policeman;
Jimmie Adams' most recent vehicle casts him
as an immigrant; Bobby Vernon in his latest
is an American Doughboy who returns to
France four years after the armistice in
search of his former sweetheart. Neal
Burns has just finished enacting the part of
a Swedish maid.
With the plan of alternating directors and
a class of stories built around each of the
stars, despite the enlarged production sched-
ule each production will be distinctively
liumorous.
Frank Roland Conklin is editorial super-
visor.
Sig Herzig and Hal Conklin are also work-
ing with Frank Conklm.
Norman McLeod is chief gag man at the
studio.
152
MOVING PICTURE WORLD
November 14, 1925
Engages Well Known Players
Mildred Harris and Stuart Holmes Engaged
By Hal Roach For Two Reel
Comedies
Mildred Harris and Stuart Holmes, both
well known to every movie fan, are the latest
screen celebrities to be signed by Hal Roach
for important roles in two-reel comedies for
Pathe release. Miss Harris will appear op-
posite Charlie Chase and Stuart Holmes is
working with Clyde Cook in his current com-
edy production.
The signing of these prominent players
who have previously been identified with
dramatic features is a continuance of Roach's
announced policy of providing the best pos-
sible supporting casts for his various two-reel
comedy series. Other dramatic players who
have enhanced recent Roach casts are Ger-
trude Astor, Walter Long, George Siegeman,
William J. Kelly and Lucien Littlefield. The
producer believes that the dramatic players
have an especially keen sense of acting values
and are thus able to put over the comedy
business effectively.
Miss Harris, long a popular featured play-
er in special productions, will play the hero-
ine opposite Charlie Chase in his next com-
edy which Leo McCarey will direct. Nego-
tiations for Miss Harris' services were ar-
ranged by Warren Doane, General Manager
of the Roach organization. Chase and Mc-
Carey have been preparing the new story
under tiie supervision of F. Richard Jones,
director-general, and are now completing the
cast.
Three Directors in One Comedy
Two directors are being put through their
paces by a third in Joe Rock's Blue Ribbon
comedy "A Peaceful Riot" which is now be-
ing filmed.
Tweedy, known to millions as a comic of
rare ability, is handling the megaphone, while
his cast includes Slim Summerville and Leon
Kent, who are directors as well as actors.
'^iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!iiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiii»iiiiiiiiiHiiin^
I Special Local Editions |
I of Pathe News J
g As an added service to exhibitors g
1 during the fifteenth anniversary cele- g
1 bration of newsfilms period, Pathe g
1 News will film and release exclusive and g
1 special local editions twice each week g
S in all of the thirty-four big cities where g
1 the firm's exchanges are located. g
g Very often a news happening is not J
I of national importance, yet it is of very §
1 great importance and interest to the
1 locality in which it occurs. These spe- f
1 cial local editions will show the impor- j
1 tant events in each of the various cities y
g and nearby territory immediately after f
1 their occurrence. They will picture ^
1 well-known people and familiar scenes. J
1 Many people will have the novelty of J
I seeing themselves and their friends; all |
I will have the opportunity of seeing ^
1 familiar scenes and landmarks. g
I Emanuel Cohen, editor of Pathe News, j
I made all arrangements for the making g
I of the special local editions during his g
1 recent trip from coast to coast. It is j
I this careful planning and the execution |
I of these plans that has made this un- |
I usual special edition service to ex- |
1 hibitors possible. g
i,iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiaiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ uiiiiiiiiiiiiiiiiiiiiiiiiiii
I Straight from the |
I Shoulder, Jr. I
I Edited by Van |
g The tips below were added on the g
g blanks that "Our Gang" uses to report g
g Feature Length pictures. g
g In an effort to give exhibitors the g
g straight steer on the performance of g
g the little pictures that may save your g
g show, these boys give you this gen- g
g erous service. g
g Come back at them. Send in tips g
I on Short Subjects. VAN. g
.fiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiriiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiu^
ADVENTURES OF MAZIE:. (F. B. O. — Short
Subject). Star, Alberta Vaughn. Have run
three of these and they compare very well
with the former series. Tone and appeal,
g-ood. Sunday, yes. Very small town class.
Admission 10-25. Roy E. Cline, Osage Thea-
tre (200 seats), Osage, Oklahoma.
BLVB BLOOD. (Fox — Comedy). Poor com-
edy by Fox. Children enjoyed a few slap-
stick scenes, but grown-ups complained. Tone,
fair. Sunday, yes. Little appeal. Town of
1,000. Admission 10-25, 15-35. H. H. Hedberg,
Amuse-U Theatre. Melville. Louisiana.
CLRSES. (Educational — Comedy). Star, Al
St. John. Good burlesque by Al St. John on
the blood-and-thunder type of serial. Some
laughable situations. Pleased kids more than
adults. Tone, okay. Sunday, yes. Fair ap-
peal. Town of 1,000. Admission 10-25, 15-35.
H. H. Hedberg, Amuse-U Theatre, Melville.
Louisiana.
DAY DREAMS. Star, Buster Keaton. Just
a f lir comedy. Has some humorous situa-
tiors but dragged somewhat. Nelson &
Ottjm, Rex Theatre, Osnabrock, North Da-
kota.
HOUSE OF FLICKERS. (Fox — Comedy).
A burlesque on a one projector movie empo-
rium. This Is lively and good. Tone. okay.
Sunday, yes. Rural and village class town of
400. Admission 15-30. K. L. Partridge, Pyam
Theatre (240 seats). Kinsman, Ohio.
LUCK OF THE FOOLISH. (Pathe.Comedy ).
This is a good two reel Sennett comedy whi'.h
furnishes a number of good laughs. Draw
town and country class, town 900. Admission
10-30. Chas. L. Nott, Opera House (450 seats).
Sutherland, Iowa.
OMAR KH.VYV.4M. ( L niverHal-Comedy ).
This hysterical historv comedy is absolutely
rotten; not a laugh in it. Pay for it and get
another. Print good. All classes, in big city.
Stephen G. Brenner, Eagle Theatre, Balti-
more, Maryland.
OKE TERRIBLE D.VY. (Pathe-Comedy).
Uur first "Our Gang" comedy. These are well
produced and acted. Pretty clever stuff in
them and yet they do not seem to get the
laughs here. Kenneth W. Thompson, M. W. A.
Hall, Hancock, 'Wisconsin.
I'.%«'E.>I AKEKS. (K. II. C). — Sliort Subject).
Star, Alberta Vaughn. Just starring on this
series of twelve and they look so good have
bought the next, "Adventures of Mazie." If
you play to students get this series and
they'll come. Tone, fine. Sunday, yes. Ap-
peal, one hundred per cent. Student and
working class town of 4.084. Admission 10-25,
anytime. Raymond Cleveland, Lyric Theatre
(500 seats), Lebanon, Tennessee.
POWDER MARKS. (Educational Comedy).
Star, Clillf Bowes. A Cameo one-reeler that 1
thought only fair. Tone, okay. Sunday, yes.
Rural and village class town of 400. Admis-
sion lo-:!0. i;. Li Partridge, Pyam Theatre
(240 seats). Kinsman, Ohio.
RASPBERRY ROMANCE. (Pathe Com-
edy). Star, Ben Turpin. Can't hand them
much on this one. Just a fill-ln, that's all.
R. L. Nowell, Idlehour Theatre, Monroe,
Georgia.
SrEAM HEATED ISLANDS. (Fox Variety).
An interesting number of this series. Rural
and village class town of 400. Admission 15-
30. E. L. Partridge, Pyam Theatre (240 seats).
Kinsman Ohio.
ONE CYLINDER LOVE. (Pathe — Comedy).
A Mack Sennett that surely brought a roar
of laughter. If you're looking for comedies
that make your patrons laugh, buy these.
Kenneth Thompson, W. A. Theatre, Han-
cock, Wisconsin.
F. B. O. Preparing for
New Two-Reel Series
With work on the F. B. O. "Mazie" series
by Nell Martin, speeding toward completion,
plans are under way for a new two reel series
by Sam Hellman called "Fighting Hearts"
at the same lot, according to an announce-
ment by B. P. Fineman, genera! manager of
production.
F. B. O. promises to take a leading part
among independent concerns in the two reel
field. Following "Fighting Hearts" it will
film "Bill Grimm's Progress" by H. C. Wit-
wer.
Next season's plans, now being formu-
lated, will embrace at least four two reel
series by popular authors, it is stated.
Two Important Players
Added to "Green Archer"
Ray .Mien and Dorothy King, well known
stage and screen players were added for the
closing episodes of the Patheserial "The Green
.Archer." The already large cast of prin-
cipals included the names of Allene Ray,
Walter Miller, Burr Mcintosh, Frank Lack-
teen, Wally Oettal, Walter P. Lewis, Stephen
Grattan, Earl B. Powell, William Randall,
and Jack Tanner. "The Green Archer" is an
adaptation by Frank Leon Smith from the
l)opular novel by Edgar Wallace. Spencer
Bennet directed.
Ray .Allen portrays the mystery role of
Elaine Holding and appears to splendid ad-
vantage in this sympathetic type of char-
acterization.
Dorothy King plays the part of Fay Savini
and is one of the few screen celebrities who
first entered the picture field as a scenario
writer.
Virginia Warwick Returns to
Screen in Pathe Serial
Virginia Warwick, former Mack Sennett
player returns to the screen in an important
role in the Patheserial production "Wild
West," which features Jack Mulhall and
Helen Ferguson.
Miss Warwick, who plays the second femi-
nine lead in the Pathe chapter film, gives a
higlily commendable characterization as Eisie
Withers, a jealous circus performer, ever
sf eking to defame the show's beautiful star,
portrayed by Helen Ferguson.
CHARLIE^
CHAPLIN
in
"A Dog's Life
Released Nov, 2Z
■-kthepicture
Straight from the Shoulder Reports
Exhibition Information Direct from the Box-Office to You
Edited by A. Van Buren Powell
Associated Exhibitors
HATTL1\G BUNYAN. Star, Wesley Barry.
A very fine picture of the fight ring. Book
it and boo.st it. Sunday, no. Town of 3,"
500. Admis.sion 15-25. E. C. Bays, Globe
Theatre, Buena Vista. Virginia.
BATTLIIVti BUNYAN. Star, Wesley Barry.
Plot is very very thin. Men and boys liked the
prize fighting. A little comedy, but picture
moves slowly. Not so good. Sunday, yes.
Special, no. Tone, good. Appeal, seventy-
five percent. Rural class town of 110. Ad-
mission 10-25. Mildred B. Russell, Benton
Theatre (120 seats), Benton City, Missouri.
F. O.
ALIAS MARY FLYNN. (6,550 feet). Star,
Evelyn Brent. A good picture. I did not
receive my ad-vertising on this but made
some money. Tone, okay. Sunday and spe-
cial, no. Appeal, okay. All classes, town
of 3,000. Admission 10-25. T>. C. Smith,
Lyric Theatre (.'{OO seats), Fordyce, Arkansas.
bhi!:e:d of the bordeh. (4,920 feet).
star, Lefty Plynn. Nothing startling, just
the regulation type western, with comedy
touches, but with a well-rounded show, gave
entire satisfaction. Tone, okay. 6'unday, no.
Special, no. Fair appeal. Rural class town
of 300. Admission 10-30, 15-40. Charles W.
Lewis. I. O. O. F. Theatre (225 seats).
Grand Gorge, New York.
DRUSILLA WITH A JULLIOIV. (7,301 feet).
Star, Mary Carr. This was a good clean pic-
ture and was liked by everyone that saw it,
but, many didn't see it. If you can get them
in they will like it. Tone, best. Sunday;
yes. Special, questionable. Good appeal.
Student and working class town of 4,081.
Admission 10-25, anytime. Raymond Cleve-
land, Lyric Theatre (500 seats), Lebanon, Ten-
nessee.
GALLOPING- VENGEANCE. Star, Bob Cus-
ter. Alright for the small towns. Perhaps
if Bob had Mix stories he could do better;
as it is, he gets by in this one with the
broken dam used for a thrill. Will please.
Tone, okay. Sunday and special, no. Appeal,
seventy-five per cent. Mixed class town of
1,400. Admission 10-30. Pace & Bouma, Rialto
Theatre (300 seats), Pocahontas, Iowa.
GALLOPING VENGEANCE. (5,095 feet).
Star, Bob Custer. A dandy from start to
finish and winds up with a good lesson in it
which I think all pictures ought to have.
Star, Bob Custer and Bob sure did well Jn
this one. People pass out and stop and
say that's a fine show and that pleases me.
Tone, good. Film in good shape. In fact, all
the pictures I get from F. B. O. have been
good and in good shape but a little to high. I
get Just as good pictures from others for
less money, but I don't want anymore pic-
tures from Progress. W. H. Glower, Liberty
Theatre, Wirt, Oklahoma.
LET'S GO GALLAGHER. (5,182 feet). Star,
Tom Tyler. A knockout. Small, but "oh my '
this fellow looks enough like George O'Brien
to be his brother. I hope F. B. O. will star
him in another one like this. Tone and ap-
peal, good. Sunday, yes. Special, no. R. A.
Preuss, Arvada Theatre, Arvada, Colorado.
LIFtl'S GREATEST GAME. (7,010 feet).
Star, Johnnie Walker. A good picture, as
baseball is the background. Sunday, yes.
Town of 3,500. Admission 15-25. E. C. Bays,
Globe Theatre, Buena Vista, Virginia.
MAN OF NERVE. Star, Bob Custer. At last
they have given Bob a story to appear in,
must have been through error, as it seems
to me that they have had a spite at Bob and
picked the punkest stories heretofore foi
|uiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiH
i Boys, these tips are contributed by 1
I us, exhibitors like yourselves, to help |
1 you pick the pictures that are most §
1 likely to please your patrons. g
f "It is my utmost desire to help my !
1 fellow man" — that's our motto. We g
i play fair by you and by the pictures 1
g we have run. g
M You can help us in return for our 1
g willingly given tips. Send reports on g
g the pictures you have used— especially g
■ late releases. "OUR GANG." I
him. Give us .some more like this, and Bob
will commence to register at the old box of-
fice. Tone and appeal, good. Small town
class town of 300. Admission 10-25. Roy TO.
Cline, Osage Theatre (200 .seats), O.sage.
Oklahoma.
NORTH OF NEVADA. ("o.OOO feet). «tar,
Fred Thomson. Fair western, lots of action
but the white horse easily carried off the
honors. Some horse; he will surely please
horse lovers. Tone and appeal, good. Sun-
day, yes. Special, no. Small town class and
farmers' town of 600. Admission 10-20, 10-
30. H. W. Batchelder, Gait Theatre (175
seats). Gait, California.
RANGE TERROR, THE. (4,378 feet).
Scar, Bob Custer. Our first Bob Custer pic-
ture which gave, general satisfaction and
produced a pleasant feeling in the box-of-
fice. It has no outstanding features, but is
just a good hustlin' western that served to
entertain. Tone and appeal, good. Rural
class town of 300. Admission 10-30, 15-40.
Charles W. Lewis, I. O. O. F. Theatre (225
seats). Grand Gorge, New York.
RIDIN' THE WIND. (6 reels). Star,
Fred Thomson. Good like all his others.
Lots of action and comedy. Print new.
Tone, good. Sunday, yes. Special, no. Ap-
peal, seventy-five percent.- R. A. Preuss.
Arvada Theatre, Arvada, Colorado.
SILK STOCKING SAIi. (5,367 feet), Star,
Evelyn Brent. Pleased everybody and the
majority classed this a good picture. Did
a nice business. Al C. Werner, Royal The-
atre, Reading Pennsylvania.
TH.IT DEVIL QUEMADO. (4,720 feet).
Star, Fred Thomson. A dandy little show
that pleased everyone that saw it. Fred Is
going to be a "Comer " for us. He has what
the massse like. Tone and appeal, good.
Sunday and special, no. Student and work-
ing class town of 4,084. Admission 10-25.
Raymond Cleveland, Lyric Theatre (500
.seats) Lebanon, Tennessee.
WALL STREET WIZ. Star, Richard Tal-
madge. Just another good Talmadge and this
l)oy is in a class by himself. It will take a
long time to get anyone who can even come
close to him. Tone and appeal good. Sunday
and special, yes. Working class city ot 14,000.
Admission 10-15. G. M. Bertling, Favorite
Theatre (168 seats), Piqua, Ohio.
First National
DECI.ASSE. (7,889 feet). Star cast. Good.
Did nice business for three days. Griffith a
favorite here. Special, no. H. Tammen, Moon
Theatre, Yankton, South Dakota.
DESERT FLOWER. (6,837 feet). Star, Col-
leen Moore. Why can't we have more pic-
tures of this type? Enjoyed by everyone and
all go out pleased, then advise all their
friends to come. Pictures like Colleen Moon;
is making are a pleasure to run. Moore is
one of the best bets in the business today
and any theatre not using them is just
losing- money. Played Sunday, good for any
day. H. Tammen, Moon Theatre, Yankton,
South Dakota.
GRAUSTARK. Star, Norma Talmadge. A
very fine picture, however, Talmadge doesn't
mean so much as she used fo since her ap-
pearance in so many costume pictures have
no doubt distracted from her drawing power.
This picture will please your audience and
is up among the finest of the year. Tone,
good. Sunday, okay. Special, yes. Appeal,
eighty percent. Industrial class town of 6.-
000. Admission 10-30. L. O. Davis, Virginia
Theatre (600 seats). Hazard, Kentucky.
HALF WAY GIRL. (7,570 feet). Star, Doris
Kenyon. A knockout, thrills and action
galore. Played Friday and Saturday and
gave splendid satisfaction. You can stand
on the door as they come out and throw out
your chest on this kind. H. Tammen, Moon
Theatre, Yankton, South Dakota.
LADY. (7,337 feet). Star, Norma Talmadge.
Just fair. In my opinion too sad, though
I must say that the work of Norma Tal-
madge was very, very good. H. Tammen,
Moon Theatre, Yankton, South Dakota.
LADY WHO LIED. (7,111 feet). Fair, gave
general satisfaction. Lewis Stone always
draws for me. H. Tammen, Moon Theatre,
Yankton, South Dakota.
LOST WORLD. (9,700 feet). Star cast. Gave
best of satisfaction and did good business
for three days at advanced admissions. For
'Sunday and special, yes. H. Tammen, MIoon
Theatre, Yankton, South Dakota.
LOVE'S WII<DERNESS. (7,037 feet). Star,
Corinne Griffith. This pleased quite well.
South Sea scenes very good. Acting and
cast fair. Will go over, although hard to put
across in small plaoe. Tone, okay. Sunday,
yes. Special, no. Good appeal. Town and
country class town of 1,200. Admission 10-
25. C. R. Seff, New Radio Tlieatre, (250
seats), Correctionville, Iowa.
MAKING OF 0'M.4LLEY. Star cast. A story
that holds interest and sends them home
happy. Played Friday and 'S^iturday and
pleased highbrows and farmers alike. Clean
and good for any day, play it. H. Tammen,
Moon Theatre, Yankton, South Dakota.
NECESSARY EVIL. (8,307 feet). Star cast.
(Jood entertainment. Drew usual business. H.
Tammen, Moon Theatre, Yankton, South
Dakota.
PACE THAT THRILLS. Star cast. Good
entertainment. Played Wednesday and
Thursday to ordinary business. H. Tammen,
Moon Theatre, Yankton, South Dakota.
SALLY. (8,636 feet). Star cast. Knocked 'em
cuckoo, in my opinion better entertainment
than lots of the so-called specials. First
National can be proud of this one. Every
house in every town should run It. Good for
any day. H. Tammen, Moon Theatre, Yank-
ton, South Dakota,
SALI/Y. (8,636 feet). Star, Colleen Moore.
Nothing more delightful than to watch Col-
leen wade through a picture ot this descrip-
tion. She sure works hard for the approval
of the fans and hir magnetic personality
draws and keeps the audience with her. A
dandy picture and a good remedy for the
sick box office. Tone, good. Sunday and
special yes. Appeal, one hundred per cent.
(General clas.s city of 500,000. Admission 10-
20. William T. Meeks, SiUlman's Murray
Theatre (740 seats), Milwaukee, Wisconsin.
SC.%RLET WEST. Star cast. For house?
that cater to western fans here Is one that
you will find hard to beat, especially good
154
MOVING PICTURE WORLD
November 14, 1925
for this section of the country where the
locale is laid. Drew extra business for us
on Friday and Saturday. H. Tammen, Moon
Theatre, Yankton, South Dakota.
SELF MADE FAILURE. Star, Lloyd Ham-
ilton. Rural class town of 300. Admission
10-30, 15-40. Charles W. Lewis, I. O. O. F.
Theatre (225 seats). Grand Gorge, New York.
SHORE LEAVE. Star cast. Personally I
did not care for this as well as "Classmates,"
but I got a lot of good comments and no
knocks, so why worry. H. Tammen, Moon
Theatre, Yankton, South Dakota.
SILENT WATCHER. (7,576 feet). Star,
Glenn Hunter. This is a pretty good picture
and will please all who see it, however,
liasn't the box office qualities that will make
it big money maker. A fine picture to run.
but not big enough to get after in a big way,
so save your enthusiasm for something more
adapted to the box office. I* O. Davis, Vir-
ginia Tlieatre, Hazard, Kentucky.
SO BIG. (8,562 feet). Star, Colleen Moore.
Colleen never before has done such acting
as she did in this picture, especially the
characterization of Selina I'eake DeJong in
her later years. Yet, evidently our patron-
age does not enthuse over this type of pic-
ture, or there wasn't enough appeal to in-
voke attendance. Lost plenty on this one,
possibly on account of poor weather. Tone,
okay. Sunday, yes. Special, yes. General ap-
peal. Rural class town of 300. Admission 10-
30, 16-40. Charles W. Lewis, I. O. O. F.
Theatre (225 seats). Grand Gorge, New York.
SOUL FIRE. (8.262 feet). Star, Richard
Barthelmess. A five reel feature drawn out
into eight reels. Nothing in first three reels
but a lot of blah! blah! about a young music
composer who is looking for a soul inspira-
tion or something like that in order to com-
pose better music. He finally beats it from
home leaving a fortune. Then the audience
makes up for the picture. Is really enter-
taining from there on, William T. Meeks,
Silliman's Murray Theatre (740 seats), Mil-
waukee, Wisconsin.
SUKDOWX. (9,000 feet). 'Star cast. Fair,
beef too cheap. H. Tammen, Moon Theatre,
Yankton, South Dakota.
THOSE WHO DANCE. (8 reels). Star
cast. A picture that carries a message for
just the people who don't attend picture
shows. Story carries intense interest and
every bootlegger in the land should be com-
pelled to see it, in an endeavor to "touch
his conscience and reach his heart," if that
be possible. Tone and appeal, okay. Sun-
day, yes. Special, no. Rural class town of
300. Admission 10-30, 15-40. Charles W. Lewis,
I. O. O. F. Theatre (225 seats). Grand Gorge,
New York.
Fox
CYCLONE RIDER. (6,672 feet). Star cast.
Action, comedy, thrills, everything. Pleased
immensely. The press sheet is a wow. I made
a lobby display out of mine and it pulled
more than all of the other paper. My print
was very bad. Patches pulled apart by the
dozens. Tone and appeal good. Sunday and
special, no. All classes town of 3,000. Admis-
sion 10-30. M. W. Larniour. National Theatre
(430 seats), Graham, Tex.is.
DE.IDWOOD COACH. Star, Tom Mix. Tom
Mix in one of his hard riding .straight shoot-
ing and stage-coach stories. Of course, it is
good for Tom is in a clas.s by himself. He
sure got well earned honor.s heaped on him
on his recent pleasure trip to Eurojie. Draw
from tourist class city of 3,000. Admission
10-30. George W. Walther. Dixie Theatre
(500 seats), Kerrville, Texas.
KENTUCKY PRIDE. Star cast. Three days
to fair business. Picture is a poor race horse
melodrama and fails to register. General
class city of 35,000. Admission 25-35. C. D.
Buss, Strand Theatre (700 st:.ts), Kaston.
Pennsylvania.
l!AetrO'Qoldwyn
EAGLE'S FEATHER. (6,500 feet). Star
east. Was considered a good picture but
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiininiiiiiiiiiiiiii^
I Between Ourselves j
I A get together place where |
I we can talk things over |
I Beys, not long ago I jumped |
I into another part of the magazine |
I with our short subject reports — |
I and some of you have voiced the |
1 opinion — held by many, I hope — |
I that it was a good stunt — a step |
I ahead in making things better for |
I you. I
I This week I'm doing some more |
I Jumping — but it isn't a change in |
1 the reports activities — it's some- |
I thing entirely new. §
I You know it's been my idea to 1
I find out what you folks want — 1
I then go after it. Well — in an- 1
I other place in this week's issue |
I ycu'll notice the spreading out of |
i that idea in a new quarter. |
I I think you're going to like the i
I new department. §
I I know I'm going to work for |
1 your interest there as I have here. |
I BUT I SHALL NOT LAY |
I OFF STRAIGHT FROM THE |
I SHOULDER! |
1 HERE'S MY PROMISE. I'M |
I RIGHT WITH THIS DEPEND- |
I ABLE TIP DEPARTMENT I
I SAME AS ALWAYS— AT YOUR |
I SERVICE. VAN. |
illlll!l!lllllllllllllllllllllllllUIUllllllllllllllllllUIIIIIII|l||||||||i|i||||||||r|^
failed to draw as it should. Al C. Werner,
Royal Theatre, Reading, Pennsylvania.
FASHION HOW. (7.300 feet). Star, Mae
Murray. A new Mae Murray in a different
role from her former prancing pictures and
in which she does some real acting. The
title is misleading as the plot is the melo-
dramatic variety and Russian at that. But
the public want it these days and it's spread
on thick. If your people like this kind they
will be pleased. George W. Walther, Dixie
Theatre, Kerrville, Texas.
MAN AND MAID. (5,307 feet). Star, Lew
Cody. It's an Elinor Glyn story. About the
poorest drawing power picture she has made.
Nothing deep to it. Even the stars were
the bunk. R. A. Preuss, Arvada Theatre,
Arvada, Colorado.
MONSTER. THE. (6.42f. feci). «tar, Lon
Chaney. Three days to good business. Pic-
ture liked by our patrons. Sunday and spe-
cial, no. General class city of 35,000. Ad-
mission 25-35. C. D. Buss. Strand Theatre
(700 seats), Easton, Pennsylvania.
WIFE OF THE CENTAl R. (6,586 feet).
Star cast. Pretty good, but did not draw.
Lost money on a two day run. Sunday and
special, no. All classes town of 3,000. Ad-
mission 10-25. D. C. Smith, Lyrii- Theatre (300
seats), Fordyce, Arkansas.
Paramount
AIR MAIL. (6,976 feet). Star cast. This
is a good attraction and draws them in.
Tone, good. Sunday, yes. Special, no. All
classes town of 1,000. Admission 10-30. G.
II. Perry, I'eople's Theatre (250 seats), Clov er-
dale, California.
SON OF HIS FATEHR. (6 ■J25 feet). S ar.
Warner Baxter, Not new. As good as I ex-
pected and pleased fairly well. Nothing ver>
heavy. The comedy situations w -re go' u.
Paramount has made as good a picture her»
as they do with the Zane Grey's. Tone and
appeal, good. Sunday, yes. Special, no. Town
and country class town ot 1,200. Admission
10-25. C. R. Seff, New Radio Theatre (i!50
seats), Correctioiiville, Iowa.
THE SON OF HIS FATHER. Star cast. Thia
one was good all right, yet it was a l.ttlo
disappointing to my patrons. It could havu
been better. A. Mitchell, Dix'e Theatre, Rus-
sellviile, Kentucky.
COAST OF FOLLY. (7.000 feet). Star,
Gloria Swanson. Good feature. Majority of
fans expect too much of Gloria on account ot
name. Her acting is wanderful. Tone, good.
Sunday, yes. Not suitable for a special. Fair
appeal. Mixed class town of 1,800. Admis-
sion twenty-five cents. Fred S. Widenor,
Opera House (492 seats), Belvidere, New
Jersey.
CODE OF THE SEA. (6,038 feet). Star,
Rod LaRocque. Nothing extra. Sea pictures
not liked here. Broke even on it. Sunday,
no. Special, no. Mixed class town of 3,000.
Admission 10-25. D. C. Smith, Fordyce The-
atre (300 seats), Fordyce, Arkansas.
COUE OF THE SE.V. (6,038 feet). Star, Rod
La Rocque. A good sea picture, but they do
not please here. They are looking for some
jazzy stuff. Sunday and special, no. Appeal,
seventy per cent. All classes town of 3,000.
Admission 10-25. D. C. Smith, Lyric Theatre
(300 scats), Fordycke, Arkansas.
CROWDED HOUR. (6,508 feet). Star.
Bebe Daniels. Here's a first rate war pic-
ture with Bebe Daniels as the central and
enobling character, and leave it to Be'oc to
give a good account of herself. We need
these reminders of great sacrifices made by
the heroes who went over the top and suf-
fered and died that we might be free. It is
your duty, boys, to show this picture, and it's
worth while, too. Draw from tourist class
city of 3.000. Admission 10-30. George W.
Walther, Dixie Theatre, Kerrville, Texas,
URESSM.VKER FROM PARIS. (7.080 feet).
• Star, Leatrice Joy. This is a fashion parade
of a picture that has them all beat a mile.
I""ourteen beauty prize winners who wear
the lasest modes from Paris that will make
your feminine patronage talk about it for
nine days and besides a real love romance
between Li-atrice Joy and Allan Forrest and
the mirth provoking Ernest Torrence thrown
in makes an enjoyable evening's entertain-
ment that should fill your house. George W.
Walther, Dixie Theatre, Kerrville, Texas.
EMPTY HANDS. (6,976 feet). Star, Jack
Holt. Good outdoor picture. A little strong
on the sex stuff, but I would say book it un-
less your patrons are too prudish. Tone, fair.
Sunday, no. Special, yes. Fair appeal. Small
town class and farmers town of 600. Admis-
sion 10-20, 10-30. H. W. Batchelder, Gait
Theatre (175 seats). Gait, California.
FIGHTING COWARD. (6,501 feet), btai,
Culle.n Land s. A dandy picture for a.l classes.
I'lenty of action rnd comedy, tut i. ill pi- *se
the highbrows anyway. Cast, excellent. Pom
good. Sunday, yse. Semi-spcfial. Appeal
ninety-eight per cent. Rural class town 3l
110. Admission 10-25. Mildred B. Russell.
Jenton Theatre (120 seats), Btnton City, Mis-
.souri.
HERIT.AGE OF rHE DESERT. (5,785 feet).
Star cast. A mighty good picture. Will maw^
you some dough if you will step on it. Sun-
day and special, no. All classse town Of
3.000. Admission 10-25. D. C. Smith, Lyric
'I'heali e (300 seals), Fordyc , Arkansas.
ICEROUND. (6,471 feet). Star, Richard
Dix. A dandy William DeMille picture. Don't
let them think it's a northern. Supporting
cast is excellent. Good tone. Appeal, ninety
per cent. Sunday, yes. Special, no. Draw
farming class, town 110. Admission 10-25. M.
B. Russell, Benton Community Theatre (120
seats), Benton City, Missouri.
IN THE NAME OF LOVE. Star, Great
.\issen. Clever comedy-drama that went over
good. Greta is a comer there's no doubt:
>;h()uld please most any audience. Tone, okay.
Sunday, yes. Special, nn. Appeal, eighty per
November 14, 1925
MOVING PICTURE WORLD
155
cent. Mixed class town of 1,400. Admission
10-30. Pace & Bouma, Rialto Theatre (300
seats), Pocahontas, Iowa.
MGHT OF THE WESTERN STARS. (6,650
feet). Star, Jaclc Holt. This is as good a
Zane Grey as we have had for some time
and pleased all my patrons. It is worthy of
extra advertising in any house and is truly
a big western. Much better than "Wild Horse
Mesa." Special, yes. Appeal, ninety-five per
cent. Industrial class town of 6,000. Admis-
sion 10-30. L. O. Davis, Virginia Theatre (600
seats), Hazard, Kentucky.
LITTLE FRENCH GIRL. (5,628 feet).
Star, Alice Joyce. Just an ordinary program
picture. Good for one day only. Put good
short subject before and A-1 comedy follow-
ing' it. Tone, okay. Sunday, yes. Special,
no. All classes town of 1,000. Admission 10-
30. G. H. Perry, People's Theatre (250 seats),
Cloverdale, California.
LOST, A WIFte. (5,377 feet). Star, Greta
Nissen. Sophisticated comedy-drama. Not
much story, but acting and settings splen-
did. Robert Agnew has an engaging smile
but he worked it overtime in this one. Tone,
okay. Sunday, yes. Special, no. Appeal, sixty
per cent. Pace & Bouma, Rialto Theatre (300
seats), Pocahontas, Iowa.
LOST A WIFE. (6,-120 feet). Star. Adolph
Menjou. This is a sophisticated married life
comedy drama. No true comedy but several
amusing situations. But for the work of
Menjou it would be away below the ordinary.
He makes it a little better than the average
picture. Greta Nisson, the new star, wears
good clothes, but she isn't another Anna Q.
Nils.son by any means. Her face would neither
win a beauty contest or stop a clock. There
are thousands of better looking girls in
America who can act as well as she. A
trifle risque. Sunday and special, no. Fair
appeal. M. W. Larmour, National Theatre,
Graham, Texas.
LUCKY DEVIL. (5,935 feet. Star, Richard
Dix. My patrons sure did enjoy this one; it's
good for any day and will be a good one for
Saturday. It has everything — thrills, comedy.
This one will go good for more than one day
in small towns. Draw small town class. A.
Mitchell, Dixie Theatre, Russellville, Ken-
tucky.
LUCKY DEVIL. (5,935 feet). Star, Rich-
ard Dix. Boys, here is a good one, and if you
want a thriller, here It is. I think it has one
of the best auto races I have ever seen in
pictures. You can't go wrong on this one, as
it will build up. Good tone and appeal. No
for Sunday or special. Draw all clas.ses, city
15,000. Admission 10-25, 15-35. Ed. Malhiot.
Monarch Theatre (659 seats). Medicine Hat.
Alta., Canada.
MARRY ME. (5,526 feet). Star, Dorothy
Devore. Good progra.-n picture, but didn't
bring them in. Price of picture too high.
Only broke even. Tone, okay. Sunday, yes.
Special, no. Appeal, fair. All classes town of
1,000. Admission 10-30. G. H. Perry, People's
Theatre (250 seats), Cloverdale, California.
MEN AND WOMEN. (6,232 feet). Star cast.
Just did fair business for me. It is a very
ordinary program picture. The title does
not draw. Fair tone. No appeal and no for
Sunday or special. Draw all classes, city
15,000. Admission 10-25, 15-35. Ed. Malhiot,
Monarch Theatre ((569 seats), Medicine Hat,
Alta., Canada.
MISS BLUEBtiARD. (6,453 feet). Star,
Bebe Daniles. A comedy drama of the first
rank. Raymond Griffith is really the "big
show." He acts like a comedian. Tone,
okay. Sunday, yes. Special, no. Appeal,
seventy-flve per ceni. Farmers and mer-
chants town of 600. Admission 10-25. H. P.
McFadden, Reel Theatre (200 seats), Natoma,
Kansas.
MISS BLUEBEARD. (6,453 feet). Star,
Bebe Daniels. Was a little late in using this
picture, but consider it to be the very best
comedy star has made. Was good from the
start, which is not true of most pictures. Good
tone and appeal. Yes for Sunday and special.
Draw from rural community, 1,500. Admis-
sion 10-20-30. I. I. Kennedy, Electric The-
atre (250 seats), Gla.sgow, Missouri.
NEW BROOM*. Star, Neil Hamilton. A
very clever comedy drama that pleaded quite
well. Has not any extra dra'A-ing power. Pic-
ture will take where you have no ruial pa-
I Al Hit Hard j
I Just after last week's issue |
I started out with the call for help |
I from seme of the old-timers of |
I "Our Gang" who had not been in i
I lately, Al C. Werner, Royal |
I Theatre, Reading, Pennsylvania, |
I handed me a straight from the i
I shoulder proof of his constancy |
1 with three envelopes, crammed |
I with blanks — all filled out too. |
I The boys thank you, Al. ■
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Irons. Tone and appeal, good. Sunday, >es.
Special, no. Town and country .class town
of 1,200. Admi.ssion 10-25. C. R. Seff, New
Radio Theatre (250 seats). Correction ville,
Iowa.
NORTH OF 36. (7,908 feet). Star, Jack
Holt. One of the best small town pictures
ever made. Tliey all came and said it was
great. Jack Holt, Ernest Torrence and LiOis
Wilson do the honors. Used extra advertis-
ing and drew a very, very good crowd. Paper
is fine — business getter. Print was fair
Suitable for Sunday and as a special. Guy C.
Sawyer, Town Hall, Chester, Vermont.
PATHS TO PARADISE. (6,741 feet). Star,
Betty Compson. AVith Raymond Griffith and
Betty Compson in a picture it just has to
be good. This one is a knockout. Lots of
action, laughs, mystery, and comedy situa-
tions. To see Betty and Raymond trying
to steal the jewels from the owner and from
each other was alone worth the price of ad-
missions. All comments were favorable. How-
ever, the posters advertised Noah Beery. I
couldn't find anyone who saw him. Tone
and appeal good. Sunday and special, oltay.
All classes in small town. Admission 10-30.
M. W. Darmour, National Theatre (430 seats),
Graham, Texas.
PONY EXPRESS. (9,929 feet). Star cast.
A box office winner. Pleased patrons one
hundred per cent. Tone, good. Sunday and
specia!, yes. One hundred per cent audience
appeal. Farmers and merchants town of
1,650. Mrs. J. B. Travelle, Elite Theatre,
Placervile, California.
PONY EXPRESS. (9,929 feet). Star, Ernc6t
Torrence. This is one of the finest pictures
1 ever have shown. Pleased aosolutcly eveiy
one and drew out an excellent a'.tendance.
Very historical. Tone okay. Sunday and spo
cial, yes. Very good audience appeal. Town
and country class town of 1.200. Admission
10-25. C. R. Seff, New Radio Theatre (250
seats), Correctionville, Iowa.
RUGGED WATER. (6,015 feet). Star cast.
A waste of film stock; public no longer
cares for crude stuff like this. Tone O. K.
Poor appeal. No for Sunday or special. Draw
family and student class, town 4,000. Admis-
sion 10-25. R. J. Relf, Star Theatre (600
seats), Decorah, Iowa.
RUGGED WATER. (6,015 feet). Star, War-
ner Baxter. Not as good as I expected: very
little action. No good for Saturday. Will
please the ones that like a sea story with-
out action. Good tone. Appeal fair here.
Yes for Sunday, no as -special. R. A. Preuss,
Arvada Theatre, Arvada, Colorado.
SACKCLOTH AND SCARLET. (6,732 feet).
Star, Alice Terry. A human story with a
great appeal, portraying the waywardness
of one sister and the self-sacrifice of the
other. Alice Terry never looked sweeter nor
acted better; and Dorothy Sebastian, a Zieg-
feld Follies girl, is very good, indeed, as the
frivolous, headstrong sister. Orville Cald-
well is ideal as the bashful cowboy. A very
convincing story and one that should satisfy
the most exacting audience. Draw from tour-
ist city of 3,000. Admission 20-50. George
W. Walther, Dixie Theatre (500 seats), Kerr-
ville, Texas.
SACKCLOTH AND SCARLET. (6,732 feet).
Star, Alice Terry. Played two days to fair
business. The censors sure played havoc with
this, here in this state. Very good show
for the women fans. Print was fair. Good
appeal, tone good for adults. Maybe as epe-
cial? Draw better class, town 4,500. Admis-
lllllllllllillllllllllllllllllllllllllllllllllllllllllllllllllllillllllllllil^
DIDJA EVER HEAR
the story of the Jew and
the Irishman ? It seems
that The Cohens and
The Kellys
I I I
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156
MOVING PICTURE WORLD
November 14, 1925
sion 10-20. C. A. Anglemire, "Y" Theatre
(410 seats), Nazareth, Pennsylvania.
S.VINTED DEVIL. (8,633 feet). Star,
Rudolph Valentino. Personally I don't care for
this type of picture but I had better attend-
ance than usual so Valentino must have
aome fans here. Tone, fair. >Sunday, no. Spe-
cial, yes. Fair appeal. Small town class town
of 600. Admission 10-20, 10-30. H. W.
Batchelder, Gait Tlieatre (175 seats), Gait,
California.
SALOME OF THE TENEMENTS. (7,017
feet). Stars, Jetta Goudal, Godfrey Tearle.
A high priced picture and as sorry as I ever
saw. Most of the people left the show be-
fore it was over. A bunch of Russian Jews
thrown together — with no story. Tone, not
any. Appeal none. No for Sunday or special.
Draw from college town. 2,100. Admission
10-25. R. X. Williams, Lyric Theatre (345
seats), Oxford, Mississippi.
SALOME OP THE TENEMENTS. (7,017
feet). Star cast. Good program picture, but
didn't bring them in. Lost money on it.
Tone, good. Sunday, yes. Special, no. Ap-
peal, none. AH classes town of 1,000. Ad-
mission 10-30. G. H. Perry, People's Theatrt
(250 seats), Cloverdale, California.
SHOCIC PUNCH. (6,151 feet). Star, Rich
ard Dix. Dix does some wonderful acting in
this picture; consider it one of his best pic-
tures. Picture has a few thrills — but con-
sider it extra good. Good tone. Appeal, and
.Sunday, yes. No as special. Draw from rural
community, 1,500. Admission 10-20. D. C.
Kennedy, Electric Theatre (350 seats), Glas-
gow, Missouri.
SINGER JIM McKEE. (7 reels). Star, W.
S. Hart. Here is a good picture for the small
towns. Was liked better than many so-
called specials. Audience appeal, ninety per
cent. No for Sunday or special. Nelson &
Ottem. Rex Theatre (140 seats), Osanbrock,
North Dakota.
.SINNER IN HEAVEN. (6,621 feet. Star
cast. Boyl Thei sure liked this here. And
this i.s a small town. too. I was alraid of it,
but 'l sure pleased. Sunday, no. Special, y^o.
.\ppeal, okay. All classes town of 3,000. Ad-
liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiniiii^
I Sticking together, standing by. 1
I Giving their best without com- j
I plaint. Telling you what's a good |
I film to buy, tipping the one that |
I ain't! I
I Regular fellows, men sincere, |
I trying to serve their fellow men: |
I boosting the stufiF that yot |
I needn't fear — slamming some, |
I now and then. i
I Just to the pictures, fair to you ; |
I whether they write high-brow or |
I slang — give them the credit, these 8
I boys— true blue— PROUD TO BE 5
I CALLED "OUR GANG!" |
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiliiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiiiiiiiiiiiiiii^^
mission 10-25. D. C. Smith. Lyric Theatre
(300 seats), Fordyce, Arkan.sas.
SINNERS IN HE.4VEV. (6.621 feet). Star
cast. .\ jazzy picture, "out that is okay, some-
time. .At lease I made money on it. That
what I am after. Sunday, no. Special, no.
Appeal, ninety per cent. Mixed class town of
3.000. Admission 10-25. D. C. Smith, Fordyce
Theatre (300 seats), Fordyce, Arkansas.
I'ATHS TO PARADISE. (6,741 feet). Stars,
Ray Griffith, Betty Compson. Raymond Grif-
fith is becoming quite a favorite, and any
picture in which he stars is sure to please
all. Good tone and appeal. Draw mixed
class, town 1,800. Admission 25. Fred S.
Widenor, Opera House (492 seats). Belve-
dere, New Jersey.
TEN <'OMM.\ND.MENTS. (11 reels). Star
cast. First let me state that this is most
emphatically a box office picture. It gets
all the business there is to get. People
came who do not ordinarily attend the pic-
ture shows. And they all said they liked It.
It is a picture that people are afraid to say
they do not like. I believe it is the best box
oflflce picture I have ever seen in my fifteen
years in the show business. But in the face
of so many glowing reports I am forced
to say that I have seen lots of better pic-
tures. The prologue is extra good. The only
mistake in it was the unhappy choice of
Roberts to play Moses. In viewing the pic-
ture I saw Roberts, not Moses. Roberts is one
of the best and most popular actors we
have but we do miss his cigar. He appears
unnatural without it. The modem part of
the story is fair. In fact, it is better than
an ordinary drama. The picture as a whole
is good, it is better than the ordinary but
from all of the glowing reports I expected
a much better picture. But I would advise
any house to play it. Of course I don't sup-
pose there is any money in pictures like
these. The producers have them figured out
to where the exhibitor only acts as an
agent during the showing of such plcturse,
but it will draw tremendous crowds to your
theatre and create worlds of good will. Tone
and appeal, good. Sunday, okay. Special, okay.
Special, yes. All classes town of 3,000. M. W.
Larmour, National Theatre (430 seats),
Graham, Texas.
rHE TOP OF THE WORLD. (7,167 feet).
Star. James Kirkwood. A South African locale
rich in thrils and suspense with James Kirk-
wood playing a dual role and exquisite Anna
Q. Nilsson displaying her emotional ability.
There is a scene of a great storm and the
bursting of a dam that floods the country
and brings the lovers together and happi-
ness. Good entertainment value. Draw from
tfurist class city of 3,000. .Admission 10-30.
George W. Walther, Dixie Theatre. KerrvlUe,
Texas.
WA.VDERER OF THE W.ISTELAND. (6,700
feet). Star, Jack Holt. Wonderful scenery,
tine story. Natural color, not a black and
white scene. Tone, good. Sunday, yes. Spe-
cial, no. Appeal, ninety-flve per cent. Farm
class town of 150. Admission 15-30. Robert
W. Hines, Hines Theatre (250 seats). L.oyal-
ton. South Dakota.
WILD HORSE MESA. (7,104 feet). Star.
Jack Holt. Anothtr big one that missed. It
is hardly above the average cheap western
and is lacking in that something that Is fco-
sentional to a good picture. If you have
hooked this for goodness sake don't say much
.ibout it. .Not worthy of any extra advertis-
ing. Special, no. Appeal, seventy per cent,
'ndustrial class town of 6,000. Admission 10-
:;o. L. O. Davis. \ irginia Theatre (600 seats
Hazard, Kentucky.
WILD, WILD SISAN and LOVERS IN
HIABANTINE. Star, Bebe Daniels. Here is
I wo real good comedy dramas, both shows
pleased my patrons. Good tor Saturday or
any other day, they will please th.m. Maii>
good compliments from patrons. A. Mitchci-.
Dixie Theatre, RussellviUe, Kentucky.
WILD, WILD. SISAN. (5,774 feet). Star,
Bebe Daniels. Far better than "The Mani-
cure Girl" with the same star. Plenty of
action and comedy. Print new. Tone, good.
Sunday, yes. Special, no. Good appeal. R. A.
Preuss, .Arvada Theatre, .\rvada, Colorado.
PatKc
CilRL SHY. (7,457 feet). Star, Harold Lloyd.
.\ good picture from every angle. But busi-
ness was terrible. We're through with Lloyd's
unless we can get prices commensurate with
our patronage; any cheap western will get
us more change than the best of the Lloyd's.
Pathe and Lloyd take the dollars and leave
the exhibitor a small crop of pennies. Tone,
okay. Sunday, yes. Special, yes. General ap-
pial. Rural class town of 300. Admission 10-
30, 15-40. Charles W. Lewis, I. O. D. F. Thea-
tre (225 seats). Grand Gorge, New York.
Producers* Dist, Corp
HAHRV CAREV PI(7riRES. We can de-
pend on Carey any time, rain or shine. He
always packs them in here, and Producers
don't try to take all the profit in film rentals.
The prints are good. Carey's pictures are
always good. He makes us money. .Vow what
else could a fellow want? Student and work-
ing class town of 4.084. -Admission 10-25. Ray-
mond Cleveland, Lyric Theatre (500 seats).
Lebanon. Tennessee.
llllllllllillllllllllllllllllllllllllllllllllllllllllllJIIIIIIIIIIIIIIIIIIIIIIIH
"THAT'S A Peach
Now ni tell one : There
were two friends — a Jew
and an Irishman — their
families were known
everywhere as The
Cohens and The Kellys
1 1 "i "
• • •
{Qosh, this one's a scream.
Ask Harry Pollard)
1IIIIIIIIIIIIIIII!IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII!II!IIIIIIIIIIIIIH
November 14, 1925
MOVING PICTURE WORLD
157
ROARING RAILS. (5,753 feet). Star, Harry
Carey. A good picture of its class and went
over satisfactorily. Al C. Werner, Royal
Theatre, Jleading, Pennsylvania.
Schulherg
VIRGIIVIAN. Star, TCenneth Harlan, The
■beat cowboy story every published, written by
Owen Wister, dedicated to Teddy Roosevelt
and splendidly put on the screen. The char-
acters of the book are perfectly portrayed by
Kenneth Harlan, Florence Vidor, Raymond
Hatton and Pat O'Malley. It's a peacherino.
Money in your pocket. Draw from tourist
class city of 3,000. Admission 10-30. George
W. Walther, Dixie Theatre, Kerrville, Texas.
WHITE MAN. (Schnlberg-). Star, Kenneth
Harlan. (6,370 feet). A romance of the
jungles, containing thrills, fights, love and
everything that makes an exciting picture
with a happy ending. Tone, okay. Sunday,
yes. Special, no. Appeal, seventy per cent.
General class city of 500,000. Admission 10-
20. William T. Meeks, Silliman's Murray The-
atre (740 seats), Milwaukee, Wisconsin.
Universal
HEADWINDS. (5,486 feet). Star, House
Peters. A heavy sea romance with a reckless
shipmaster who kidnaps the girl he loves on
her wedding day, carries her to sea and
through stern commands and finally tender-
ness, converts her to his idea of real love. A
splendid picture. Tone, good. Sunday, yes.
Special, no. Appeal, eighty per cent. General
class city of 500,000. Admission 10-20. Wil-
liam T. Meeks, Silliman's Murray Theatre
(740 seats), Milwaukee, Wisconsin.
MAD WHIRL. (6,174 feet). Star cast. An-
other cheap program picture that means a
loss to any one that plays it if their patrons
are like mine. Don't boost this junk. Special,
no. Appeal, sixty per cent. Industrial class
town of 6,000. Admission 10-30. L. O. Davis,
Virginia Theatre (600 seats). Hazard, Ken-
tucky.
OH, DOCTOR. (6,507 feet). Star, Reginald
Denny. If all features were as good as "Oh,
Doctor" and all film contracts as satisfactory
as Universal's complete service, I would think
the millenium for the exhibitor had arrived.
Mill and farming class. Admission 25 cents.
L. E. Parsons, Parsons Hall (325 seats), Mar-
cellus. New York.
United Artists
LOVING LIES. Star, Monte Blue. This pic-
ture was very well liked by patrons and we
had many favorable comments on it. Did fair
business. Al C. Werner, Royal Theatre, Read-
ing, Pennsylvania.
RICHARD THE LION HEARTED. Star,
Wallace Berry. This may be a little old, but
if you haven't played it, get it and turn it
over to the Public School and it will make
you money. It's a good picture, can be bought
right and the kind that can be played in
years to come. Very good tone. Probably
suitable for Sunday. Very good appeal. Stu-
dent and working class town of 4,p84. Ad-
mission 10-25. Raymond Cleveland, Lyric
Theatre (500 seats), Lebanon, Tennessee.
AMERICA. (14,000 feet). Star cast. While
this may be considered an outstanding pro-
duction son.ething was lacking. In spite of
extra exploitation it failed to draw. Those
who saw it seemed satisfied without being en-
thusiastic, but the run showed a loss. Al C.
Werner, Royal Theatre, Reading, Pennsyl-
vania.
Vitagraph
BAREE, SON OP KAZAN. (6,893 feet). Star.
Anita Stewart. A wonderful northern drama
with Wolf, the noted war dog, sharing honors
with Anita. Pictures of this sort gets them
in on Sunday and this one is exceptionally
good in direction, acting, scenery and story.
Go after it stroiig. General class city of 500,-
OOO Admission 10-20. William T. Meeks, Sil-
liman's Murray Theatre ( 740 seats), Milwau-
kee, Wisconsin.
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiH^
I Sending <lependable tips every |
I week Is a fine and generous habit |
I to get into. i
I But if you can't get the time |
1 each week, then when you DO get |
I time, don't shoot in just what |
I you've finished playing — remem- |
1 ber the ones you haven't reported |
I and send them along too. |
I These free-will reports may §
I seem to break in on other work |
I — but just think how many of the |
I boys are grabbing the tip depart- |
1 ment each week and watching for [
I YOUR name! |
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^
Warner Brothers
MY WIFE AND I. Star, Irene Rich. This
is just a fair offering and it don't pay to show
such. Didn't draw very good. Tone, okay.
Sunday, yes. Special, no. Fair appeal. Town
and country class town of 1,200. Admission
10-25. C. R. Seff, New Radio Theatre (250
seats), Correctionville, Iowa.
RECOMPENSE. (7,480 feet). Star, Marie
Prevost. Here is a very fine picture. My ad-
vice step on it. War scenes very good and
true to life. Acting and cast very good. Tone,
fair. Sunday, fair. Special, no. Appeal, very
good. Town and country class town of 1,200.
Admission 10-25. C. R. Seff, New Radio Thea-
tre (250 seats), Correctionville, Iowa.
Independents
COMB ON COWBOYS. (Five reels). Star,
Dick Hatton. Played this right after "Beggar
on Horseback" and it pleased one hundred
per cent more. Rental right. Film in good
condition. Tone and appeal good. Sunday,
yes. Special, no. R. A. Preuss, Arvada Thea-
tre, Arvada, Colorado,
LOVER'S LANE. (6,000 feet). Star cast.
Fair program picture that pleased the ma-
jority. Al. C. Werner, Royal Theatre, Read-
ing, Pennsylvania.
DANGER AHEAD. (State Right). Star,
Dick Talmadge. Oh boy, the best of program
pictures. Dick keep it up. Sunday, yes. Town
of 3,500. Admission 15-25. E. C. Bays, Globe
Theatre, Buena Vista, Virginia.
LOST TRIBE. (State Right). Star cast.
Very interesting travel picture for an educa-
tional show it was good. But it looks as
though the rank and file don't care to be
educated. A few said wonderful, but more
said no. Tone, good. Sunday and special, yes.
Appeal, fifty per cent. Small town class and
farmers' town of 600. Admission 10-20, 10-30.
H. W. Batchelder, Gait Theatre (175 seats).
Gait, California.
MAKERS OF" MEN. (Progress). Star cast.
(6 seels). Mostly about the World War and
a young man who has inherited a feeling of
terror of all excitement. He redeems himself
by his heroic action in battle. Then marries
the girl of his choice. Should be shown by
every showman for its thrilling, entertaining
and patriotic atmosphere. Tone, good. Sun-
day, yes. Special, no. Appeal, eighty per
cent. General class city of 500.000. Admission
10-20. William T. Meeks, Silliman's Murray
Theatre (740 seats), Milwaukee, Wisconsin,
days to fine business. Give them action and
they will come ' in. General class city of 35.-
000. Admission 25-35. C. D. Buss, Strand The-
atre (700 seats), Easton, Pennsylvania.
WAGON TRAILS. (State Right). (5 reels).
That made me money. A dandy western full
of pep. If you haven't played this one buy it
and play it. You won't be disappointed. Fine
for any day that you want a real western.
Tone good and films in good shape, as I find
all of the pictures that come from Oklahoma.
I've always found them fair in their dealings,
a thing I can't say for some of the rest I
have dealt with. The worst skinning I've had
was from Progress. W. H. Clower, Liberty
Theatre, Wirt, Oklahoma.
lilllllllllllllllllllllllllllllllllllllllllllllllllllillllllllllllllllllllllll^
"WELL, ITS IN 22
reels now and nobody
wants to cut an inch of
it. What are we going to
do.^ The Cohens and
The Kellys are waiting."
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Selling the Picture to the Public
This Department Was Established September 23, 191 1
Edited by Epes Winthrop Sargent
Rittenherg Makes a Plea for Better Ads
To Qet Real Results from ISewspaper Work
RECENTLY we reproduced in the ad-
vertising examples section a display
from A. S. Rittenberg, advertising
manager of the Fulton Theatre, Jersey City,
showing how he blanketed the page of thea-
tre ads with a space not very much larger
than the others for The Sky Raider. At
various other times we have given similar
examples, though this Pathe example was un-
usually good.
Acknowledging the use of the material, Mr.
Rittenberg writes : "It certainly is a pleasure
to receive recognition for what I think is the
most important medium of advertising in our
business — the newspapers. It is a mystery to
me that so few exhibitors realize the value
of this medium. Most of them are so in-
efficient in preparing their copy."
STARTS TODAY
Tirif Tan* «• Jfty City
IRON
HORSE
"Greater Movie Season's Greateat Movie Success"
DniECT FROM OlfE YEAR 8 RUN 0
dkmg the trail of love, and avilizatioi
_ — ^cl-"''^'^ fO*^ production
WONDERFLiLl
■The rrnn Hoi^e" Rr
Rtfore Vmjr \ rr. K.
Xrhievemcnl. It i ^ Rcd niMxIed
FULTON THEATRE
A Fox Release
ANOTHER RITTENBERG EXAMPLE
We could write a couple of pages from
this text and still leave much unsaid, but Mr.
Rittenberg assuredly points to one of the
largest wastes in the exhibition business — the
inefficient newspaper display.
The Value Varies
Some managers will not agree with Mr.
Rittenberg as to the vital importance of
newspaper advertising. This is all — or large-
ly— a matter of locality. Some sections can
draw more from the newspapers than others.
Lem Stewart places the average draught of
newspaper advertising at about 20 per cent.
In some localities this is less and in others
much greater. It depends upon the town and
the class of the patrons.
To Mr. Rittenberg, in Jersey City, news-
paper work means more than it does to the
small town manager whose patrons respond
more quickly to the appeal of the perambula-
tor and the lure of the lobby display. In the
small town most persons get to see the lobby.
Practically all can be shown the perambula-
tor.
In Jersey City it is different. The Fulton
draws from a larger radius. It is not prob-
able that the bulk of the prospects pass the
Fulton daily. Comparatively few would see
the perambulator, since so many work in
New York.
Papers His Best Bet
His surest means of reaching the greatest
number is the newspaper, and even here he
is handicapped by the fact that most of his
prospects read the New York papers. They
little more than glance over the Jersey City
paper for the local news, and he has to work
fast and surely if he catches them as they
skin the pages. He must stand out. And he
does.
Of course there is a large class who look
the paper over in search of the amusement
ads, and he wants to get their attention first,
but the real trick is to catch the man who is
not looking for amusement, but who is sold
into the idea of going to see a show. That
is where Mr. Rittenberg makes his advertis-
ing profitable. He takes a little more space
and gets ten times the value out of the idea.
We reproduce one example ; a cross pagfe
(short one column), on The Gold Rush. It
appears on a page w^ith other announcements
of the picture, but the Fulton got it first, and
he is trying to get as many as possible to see
it at the Fulton instead of nearer home later
on. Probably all of the border cuts were
obtained from a single mat, but it looks like
an elaborate design. For the second day he
broke to eight four inch single scatters with
five columns given to all of the local thea-
tres. Your eye cannot strike the page with-
out lighting upon Chaplin. It completely
blankets everyftiing else on the page. You
see only Chaplin and the Fulton signature. It
is not a new idea; he has worked it him-
self on other attractions, but after the first
big smash the dividend space will kill every-
thing else.
He got more than his share of the busi-
ness through making the best appeal.
The Real Problem
But Mr. Rittenberg only skins the surface
of the real problem. The big thing is the
tremendous waste of opportunity that is rep-
resented by the inefficient work of thought-
less managers.
To most managers a newspaper ad is that
and nothing more. It is a five or ten or
fifty inch space into which something can be
dumped. And most of them merely dump.
They do not plan, they do not figure, often
they do not even use the material created
for their assistance by the producers of film.
They seem to think that if they put some
type into the space they are advertising.
They are not. Often they actually unsell the
picture instead of disposing of extra tickets.
EXCLUSIVE FIRST SHOWING IN JERSEY CITY
CHARUY CHAPLIN
THE GOLD Jr^^
STARTS TOMORROW- PLAYS ALL NEXT WEEK
FULfON THE^^
.'! UiKtcii Artists Release
YOU GET THE IDEA SOMEHOW THAT CHAPLIN WILL BE THERE
A novelty display in seven ten and one-halfs for The Gold Rush from A. S. Rittenberg, of
the Fulton Theatre, Jersey City, which supports his argument in favor of intelligent newt-
paper work to get the fullest returns from space investment.
November 14, 1925 M O V I N G P I C T U R E W O R L D 159
Boston Braves Have Competition from Wm* Fox
No matter whether space costs ten cents an
inch or fifty cents a line, the advertising is
important, and the manager is cheating him-
self or his employer unless he makes the
very best possible use of the space for which
he is paying.
That is what Mr. Rittenberg means.
He knows that good work can be done, far
week after week he goes out and licks most
of the other ads. And he does it by giving
time and thought to his displays.
How Is Your Show?
A manager who has to look after innumer-
able details may not have as much time for
newspaper work as a special advertising
agent, but we contend that he can give it
some THOUGHT.
For more than fourteen years this publica-
tion has given not less than two pages of
examples of newspaper advertising each week,
with comment on the good and bad. Any
manager within six months can learn to at
least get good result through a careful study
of these examples, and yet even the larger
houses still offer work that would disgrace
a high school boy.
If you can make a two dollar space sell
$2.10 worth of tickets, you have a profit. If
you can make it sell $20 worth of admis-
sions, you have a larger profit. It is all merely
a matter of thinking a little and studying a
lot.
Why not get the most for your money?
Stressed Dreams
In the campaign on Beggar on Horseback
at the New Madison Theatre, Madison, Wis.,
the dream angle of the play was stressed in
most of the advertising elements including
a phonograph hook-in to "dream" titles,
which is a clever idea.
Students of the University of Wisconsin
wrote advertising copy along dream lines,
and 10,000 postal cards were mailed which
were printed "Not a horse in it, nor a beg-
gar. Just laughs, laughs, laughs." Some 15,-
Production Hints from Edward L* Hyman
Managing Director, Mark Strand Theatre, Brooklyn
William Fox's super-picture, "The Iron
Horse," was somewhat longer than the aver-
age features used at this theatre, and, there-
fore, the stage numbers had to be cut down.
Consequentlj', there was
only one stage presenta-
tion, this being in the
nature of an atmos-
pheric prologue built
upon scenes from the
picture. In addition
there was the usual
Mark Strand Topical
Review. The whole
show, however, required
2 hours and 12 minutes,
of which time "The Iron
Horse" took up 1 hour
and 49 minutes; the prologue 5 minutes; and
the Topical Review its accustomed 8 min-
utes.
Each deluxe performance, of which there
are four, was opened with the popular Von
Suppe overture, "Light Cavalry," played by
the Famed Mark Strand Orchestra. The
lights were as follows : foots and border of
large stage in blue ; two orange Mestrum
floods of 150 amperes from the dome on the
orchestra; spangled purple draw curtains
closed across the small production stage and
lighted by green foots, two lemon arc
spots and two straw arc spots ; mirror
mosaic vases in transparent windows at
either side of stage lighted by green and
pink spots. Eight minutes for the over-
ture.
Following the Topical Review came one of
the most effective and elaborate atmospheric
prologues that has been presented in this
theatre for many a season. The scene repre-
sents Promontory Point, Utah, where the link-
ing of the Central Pacific and the Union
Pacific took place, and around which point
the action of the picture is mostly centered.
No details were overlooked to make the
prologue realistic. The backdrop represented
a typical western railroad station of the Re-
construction Period, with a set cabin to the
right. Across the stage ran a railroad track,
over which, at the close of the prologue,
ran a profile reproduction of the famous
engine "Jupiter," lighted and steaming as it
slowly approached the station. JS. tenor, a
baritone and a basso, costumed as "The
Three Musketeers," the comic relief of the
picture, were the central characters of the
prologue. With them appeared six mem-
bers of the ballet, costumed 1860 style, and
a banjo player in the typical pioneer garb of
the day. The selections used were as fol-
lows : "The Iron Horse March," played by
the Famed Mark Strand Orchestra as an in-
troduction : "John Brown's Body," sung by
the "Three Musketeers;" "Silver Threads
Among the Gold," by a tenor; "Jubilo" by a
baritone; and "Drill Ye Terriers Drill," by the
Ensemble. Lights : 3 amber spots and 2
orange box lamps on backdrop ; orange baby
spot shining through window in set cabin ; red
borders and amber foots. At close 2 light
blue baby spots and blue foots dim up and
all other lights dim off.
000 broadsides were dropped from an air-
plane, and the perambulator was a man in
fantastic dress on a caparisoned horse.
The newspaper advertising carried the line :
"Don't send the kiddies. It's not for them."
This may be taken to suggest an improper
moral, which in turn might hurt the play. A
better line would have been "they won't
appreciate the satire." This will convey the
suggestion that the adult readers will.
A Fox Release
INDIANS USED TO EXPLOIT THE IRON HORSE IN BOSTON AND GOV. ALVAN T. FULLER
Nine bucks and two »quaws were encamped on the Fenway, the mo»t aristocratic section of Boston, to advertise the Fox r
Tremont Temple. Governor Fuller was made an honorary chief as one of the stunts, and a visit was paid to the Children s
and other points where the Indians could advertise the show. They had a special coach at their disposal.
160 MOVING PICTURE WORLD November 14, 1925
Whip Cracking Contest is a Don Q. Boomer
A Mctro Goldwyn Release
A FLOAT THAT CLEANED UP SUMMER BUSINESS IN BROOKLYN
This is a little late getting in, but this display packed the huge Metropolitan Theatre,
Brooklyn, N. during the September hot spell. The house's three lobbies were put
into hula grass skirts to help things along. Not the marquise.
Whip Crackers Qot
Lot of Publicity
Knowing that cracking the stock whip such
ao Fairbanks uses in Don Q. is no joke, M.
B. Hustler rolled up the publicity for the
Capitol Theatre with a contest for boys under
sixteen.
He tied up a local newspaper as sponsor
fo>- the stunt, and the paper liked it so well
that it offered a radio set as first prize and
ran publicity stories for a week, winding up
with a 30 inch advertisement. The theatre
gave prizes of $5 and $3 with a $2 booby prize
to the worst perforiner.
The contest was decidedly colorful, for if
you do not know how to manipulate the
ten foot lash you are likely to wind it around
your neck or a telegraph pole. One kid
thought he was going to be chocked to death
when the lash coiled about his throat.
The ten year old boy who stands just to
the left of the picture of Fairbanks in the
cut won the first prize, for he could get a
report like a pistol shot out of the snaky lash.
After the contest the boys were paraded to
the theatre to see the picture, and at every
street corner the procession would stop to
permit the winner to demonstrate his skill.
About three times to the block Mr. Hust-
ler would have a boy planted on the side-
walk yell "Where you guys going?" and
back would come the response : "To the Cap-
itol Theatre to see Don Q." They didn't need
a band.
Mr. Hustler says it's a wonderful business
maker.
The band of the U. S. S. Savannah, a bat-
tle cruiser heading a submarine flotilla, played
as a stage attraction the first three days of
the run of Shore Leave at the Warfield
Theatre, San Francisco, during the Diamond
Jubilee celebration.
Marines and sailors from all United States
and foreign ships were on the free list for
the week.
Sent Sand
Using large sized pay envelopes, D. Ros-
coe Faunce, of the Strand Theatre, Birming-
ham, Ala., had them printed up : "A sample
of Florida real estate sent you by Gloria
Swanson from The Coast of Folly in which
she appears all next week at the Strand."
Of course the envelopes contained a por-
tion of sand. Hooking to the real estate
boom and the fact that part of the action
takes place in Palm Beach gave the stunt
unusual appropriateness.
Tickets for Adonis
Put Over Lightnin*
It is not altogether new, but it always is
a hard worker.
The week before the showing of Lightnin'
at the Colonial Theatre, Indianapolis, Bing-
ham and Cohen sent a pair of seats to the
secretary of each business lunch organiza-
tion with the statement that they had been
contributed by Madge Bellamy, of the cast,
The Rotary and similar organizations used
the item to jazz up the luncheon period,
to the handsomest man in the organization,
and a few pairs of tickets brought an unusual
amount of solid publicity.
The newspapers ran good-natured stories
and told the night the tickets would be used,
and in a number of instances delegations
from the club were present to cheer their
winning member on his entrance.
It worked very well in Indianapolis, but
it's great small town stuff.
Science Stunt
One of the ideas which helped The Lost
World over to a breaker business at the
Strand Theatre, Hartford, Conn., was a
pseudo scientific stunt.
A series of illustrated stories was run in
the daily paper describing the various mon-
sters shown in the Rothacker picture. The
contestant, working from the measurements
given, was required to work out the approx-
imate weight of the beasts.
Some trusted to lead pencils and paper.
Others rushed off to the library to borrow
the encyclopedia, but all were given a real
interest in the coming attraction.
A United Artists Release
THE BOYS WHO SNAPPED THE STOCK WHIP IN SACRAMENTO
It is not as simple as it looks to get a snap out of a ten or twelve foot stock whip,
such as Fairbanks uses in Don Q. All of these youngsters tried it as an advertising
stunt for the Capitol Theatre and a ten year old boy walked off with the prize.
November 14, 1925 M 0 V I N G P I C T U R E IV O R L D 161
The Series Card is a Good Seller for Serials
Series Cards Have
Stood a Long Test
Just to prove that he is offering no snap
judgment, M. W. Larmour, of the National
Theatre, Graham, Texas, sends in a set of
five serial cards used by him to put over
The Ace of Spades, with a similar set used
last year for The Ghost City, and a set in
1923 on The Beasts of Paradise. He says
that he works it every year, but only once
a year. This is the first card of the present
It's not new, but it is a first class an-
nual stunt, particularly for a serial. We
mentioned this last year, when Mr. Larmour
sent that set in, but the idea seems to have
been forgotten, so we are starting it on its
rounds again. Try it and you'll be pleased
with the result.
Years ago the Star Theatre, Chambers-
burg, W. Va., had its roll tickets printed
with a letter of the house name, offering ad-
missions for sets spelling "Star." It had the
town in a ferment for a while. You might
try that, too.
Card No. 1.
Present 5 of these ^ards, numbered consecutively
(1-2-3 4-5) to the National Theatre . on Friday,
October 30, and you will be admitted free.
On that date we will start — -
"THE ACE OF SPADES"
Starring
WILLIAM DESMOND
In an Adventure Serial of the Great Oklahoma
land rush. See every chapter.
If you haven't a full set of cards trade with your
friends. Cards given with evejry ticket purchased.
When you get a good idea, pass it along for
the benefit of the rest. They do the
same for you.
4fi00 Megs
Catering to the University crowd, E. B.
Roberts supplied a batch of 4,000 megaphones
at one of the big games on the home grounds,
to tell that The Freshman was coming to the
Majestic Theatre, Austin, Texas. This was
one meg to each 2^ patrons, but it was suf-
ficient.
A local clothier paid for the printing in
return for a small card announcing the dis-
play of College Freshmen's suits in his win-
dow, and gave plenty of advertising space in
the window, as well.
The Freshman broke the records at regu-
ar prices and attendance records at any
price.
A Universal Release
THE SERIAL CARD
The other four cards are precisely similar
save that they carry different numbers. The
idea is to get a full complement of five cards
through exchange.
Mr. Larmour makes one number the con-
trol, printing fewer of these than of the
others, but says that he issues about double
the number of control cards since only about
half of them are turned back in a town his
size.
The other four are put out in large num-
bers so that the children may have plenty of
trading material. The advertising value comes
from the efforts of the children to acquire a
complete set of cards.
The idea is far from new. Thirty odd years
ago you got a pipe if you collected coupons
to spell the name of a brand of pipe to-
bacco, and even that was not the start.
A Paramount Release
ONE OF THE MOST ARTISTIC PAINTINGS BROADWAY EVER HAS SEEN
The front of the Criterion Theatre dressed for The Vanishinar American. The mounted Indian is cutout and placed before the back-
ing. Effective enough in the daytime, it is a thing of real beauty at night. The other detail is the Putnam Building, diagonally
across Longacre Square. This is being razed for the new Paramount Theatre and bears the legend, The Vanishing Putnam Build-
ing Bows to the Vanishing American.
162
MOVING PICTURE WORLD
November 14, 1925
How Two Theatres Handled the Same Feature
Two Displays Show
Variety in Handling
These two displays are practically the same
size, a three nines. One conies from Loew's
Valentine Theatre, Toledo, and the other
from Loew's Palace Theatre, Washington,
D. C. One sells the selling point, the other
sells the star, with no reference whatever to
what should have been made the big appeal.
f.^st June the newspapers were filled with
stories of the refusal of President Coolidge
to pose for scenes in a motion picture made
was filmed at the Naval Academy in June."
\'ery wisely there is no reference to the
President's refusal, but you'll probably re-
member that, and there is a strong line to-
ward the bottom which tells that the picture
was "produced v.(ith the cooperation and ap-
proval of the U. S. Navy, with 2,400 cadets in
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A Thrilling Romance
of Amupolu Life!
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luK flimeil at the Kavml
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midehl^ui « c»rtrr and
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nd the nirt ititt Cupid
kt lh« flnuh '
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CHRISTY
A Mcho-GolJuyii Kclcasc
THE VALENTINE AD
around the graduation exercises of the U. S.
Naval Academy at Annapolis. It was fine
publicity, though it came too early to have
the fullest effect, since the picture was not
ready for release. The Valentine advertises
this picture, but there is no mention made of
the fact that the picture actually was made
in Annapolis. There is a reference to 2,400
cadets just back of Novarro's neck, but noth-
ing to tell that these actually were cadets and
not California extra players. There is also
the statement that "You'll roar at the pranks
of the Naval Academy," but nothing to tell
that the academy was the real thing and not
a studio set. And the pranks were "at'
rather than "of" the academy. There is noth-
ing in the entire space to mark this as a
special locale. Moreover the display is not
particularly good. The half tone of the star
is very weak and there is nothing in the two
line cuts to contribute particular strength.
It is like buying butter at a butter price and
selling it for oleomargerine. On the other
hand the Washington space carries strength.
There is more authority to the black lettered
star and title, and the super-imposition on the
naval scene makes a direct hook-up to the
naval atmosphere. Moreover there is a strong
style appeal with the fact that the picture was
made at Annapolis for the heading. It's the
first thing you get, after the title. The state-
ment is made that "this is the picture that
with the same star as a former success. It
has lost any ring of conviction through over-
use. It is more apt to kill a sale than to
clinch one. This will work only on a com-
edy, but perhaps it will lead you to get out
a new one for a drama. We heartily hope
that it will. Meanwhile this Cleveland chap
has made the day brighter for us. Apart
from this, you will probably like the display,
which gains strength from the contrast be-
tween the Benday and the line cut. Each
<i:Hiiiiniiiiiniiiiiimniiiiiiii>!iiiiiniiiiniiiiiiiiiii!iiiiiiiiHiiiiiiniiiiiiin
i MetrO'Goldwyn Release
THE WASHINGTON SELLER
the cast." There is also room for mention
of four supporting players and a full listing
of the short features. This merely goes to
show that there is something to this adver-
tising game other than cuts and type. The
Toledo space probably got all the Novarro
fans. Probably it did a satisfactory business.
But we think that some who did not come,
who are not Novarro fans, might have been
coaxed with the appeal of government co-
operation. Assuredly it would not have driven
business away to have used the better , cut
and the ready made selling angle.
Chaplin Ad Not
a ''Better Than''
Pin a fragrant rose to someone out in
Cleveland. We do not know who it is, but
he works for the Circle Theatre there, and
he fixed up this 150 by 4. It's a nice open
display, with plent}' of appeal, but that's not
the reason the rose is awarded. Take a look
at the Benday panel. In the smaller sized
cut it may not be as legible as in the original,
so we will save your eyes. Instead of pro-
claiming the fact that The Man on the Box
is "better than Charley's Aunt," this genius
tells that "By comparison Charley's Aunt was
only a pacemaker." What do you know
about that? Instead of pulling the old bro-
mide out of the corner, this chap gets some-
thing that sells ten times as well. He says it
is better than the other, but he does not use
the threadbare old phrase. He dug into his
brain and got out a new and better idea.
He gives the impression that this is not
merely better, but very much better. "Better
than" has simply come to mean another play
SYDIHAPII
Playine
/AT
tllE NAN ON ^
tHE Boxy
pY'COMpARlSOPl'CHAKLeY'S ■ j
"Aumt 'Was Only a Pacemakc(<
./ Warner Bros. Release
NOT A "BETTER THAN"
helps the other if you will remember that
the line cut is stronger and give that to the
phase which needs it most. Putting that
figure in halftone would have spoiled the
display. As it stands, the panel centers in-
terest on the title and star and still gives
greater prominence to the figure than would
come from its use with straight type. If
the Circle can contribute such examples as
these, you will see frequent reproductions.
Sells Drusilla
With a Hurrah
Evidently the Keith-Albee Hippodrome
Theatre, Baltimore, thought very well of
Drusilla With a Million. It knew that it had
a picture that had pulled a load of business
in New York, and figured that it would be
worth while getting behind, so it sold off the
title with a whoop. It is a 75 by 3, which is
a little more than five inches drop, and most
of the space is given to the cut work, with a
Clyde Cook comedy down in the corner. But
the talk is going to sell the story, once the
cuts get attention for the space. Probably it
will be too small to be read in the three-times
reduction, so this is the essential copy: "Here
at last is the picture about which an entire
nation has been talking. Proclaimed by tne
million women as the finest projected by the
silver screen since the very dawn of the
photoplay as an instrument of real entertain-
ment. This picture is filled with drama as
you have never seen it before— sentiment as
the screen never revealed before — romance as
November 14, 1925 MOVING PICTURE WORLD ' 163
Terminal Iron Horse is an Excellent Example
you have always hoped for yourself and such
comedy as you have never dreamed of. See
U all in this great picture." Taking it by and
large, we think the K-A manager figured that
this was a pretty fair play. It may be plan
book copy ; it sounds like Nat Rothstein, but
the house uses it and stands sponsor, and
probably it drove the business in. Certainly
it should. Such extreme praise is seldom war-
A F. B. O. Release
WHOOPING IT UP
ranted in a newspaper advertisement, but
Drusilla seems to be a sort of Abie's Irish
Rose when it comes to cleaning up. Drusilla
will ma'.<e good with the public even for this
very strong endorsement, but if you tell all
that about an average picture you will waste
the next two or three space bills. But you
can repeat the handling of the cuts and
title for any title. This is very well done.
Iron Horse Has
a Qood Display
We like this five nines from the Terminal
Theatre, Newark, on the Iron Horse so well
that we are holding it to two columns since
the drawing will not stand further reduction.
We would like it even better if the small let-
tering had been done in type instead of pen
work, but we presume that the Newark papers
do not stock the fancy faces. A Delia Robia,
such as is used for the main heading of this
department, would have ben more legible and
just as attractive, but though we do not like
hand lettering, we are ready to admit that this
makes a prettier display than would the use
of straight roman or the usual full face such
as they have on newspaper machines. But
this is not a matter of type. The layout is
doing part of the selling, and perhaps as
much as the type argument itself. Precisely
the same words could have been crowded into
a smaller space or even been crowded with
larger letters in this space and the thing
would have been a blot. It is not sufficient
that you have good copy. You must dis-
play your arguments attractively. Talk does
not become sales argument until it has been
read, and the reading must be made easy.
Most of the selling value is in the title, which
has been so widely advertised, but backing
this up is the value of the cast of players
and the large number of extras and animals
employed. All of this will help to create a de-
sire to see the play if properly presented. It
may win in some, perhaps many, additional
patrons, provided that they can be coaxed to
read about it. This space is well filled and
yet it creates the suggestion of largeness that
makes for easy reading. The type is not
jammed against the cut, the cut does not de-
tract from the type. It is all like a clean and
comfortable sitting room. ^
A Capital Seller
for U Melodrama
Selling your offering on suitable lines is
more than half the advertising battle. You
./ Universal Release
FITS THE SUBJECT
cannot sell melodrama on the same lines as
a society play any more than you can sell
melodrama and farce with the same appeal.
Pictures make a fine seller for real melo-
dramas, but the Garden Theatre, Baltimore,
gets away with Lorraine of the Lions with
just one cut, and from the plan book, at that.
No lover of melodrama is going to pas up the
appeal of a wild woman guarded by a gorilla
with a white hero just appearing in the off-
ing. The idea is repeated in the three lines
just below the signature, and then elaborated
in the type box. This is not a large space;
about a three fives, but it is going to sell
about all the tickets that a half page adver-
tisement could dispose of because every fea-
ture is developed to the strongest selling
point. Even the cut helps to put it over, for
instead of a mass of intricate lines in the
background this is largely a dark mass to
throw the three figures into relief. A cut
with greater detail would not be as effective.
Here the almost crude design gives strength
to the appeal through its suggestion of
strength as well as through the situation it
plays up. Even the tidy rule panel helps
along, and we do not believe that this appeal
is susceptible of material improvement. Study
the cut a little and let it sink in.
Taking a stunt from the Universal press
book, the Randolph Theatre, Chicago, used
old tires for its marquise display on California
Straight Ahead. Dozens of old shoes were
provided with circular cards and hung from
the marquise, while the larger truck tires
were similarly carded for still frames around
the lobby.
It will work as well for any automobile
picture as it did for the Denny story.
Now Showing william Foxpw^/ifj
%( Three Jiui>itteeri
^elRON
HORSE
Direct from
One Year's
Run in Ne>v Yor
No Advance
In Prices!
'^""GEORGE O'BRIEN
Madge Bellamy ~ J. Farrell M« Donald
Fred Kohler ~ Gladys Hulctte- Cyril Chadwick
Frances Tca^ue - Will Walling -James Marcu»'
Charles Edward Bull- Jlnd
A Regiment of United StiWsTroops-
4.000 Railway Workmen- 800 Pawnee, Sioux
and Cheyenne Indians - 1X)00 Horses-
1.500 Buffalo " 10.000 Steers
Direi/lcd by
JOHN FORD
(('(inlliiu(>u<j I irfiprirtanco 11:00 A. M. to 11:1.') V. M. Sunday 1:05 to ll:4,'j 1'. M.)
THE IRON HORSE Presented at 11.00, 1.05, 3.20, 5.25, 7.35 and 9.50
SIM)A\ TIRST l'ERFOHMAN(K AT I d:,)
THE TERMINAL AD ON THE IRON HORSE.
Through the Box-Office NA/indow
Reviewers' Views On Feature Films
Edited by C. S. Sewell
"Proud Heart" — Universal Pictures Corp,
Noted Stage Actor Makes Screen Debut in
Intensely Appealing Story of Family Life
Rudolph Schildkraut, one of the finest ac-
tors of the spoken drama, makes his debut
in motion pictures in "Proud Heart" an in-
tensely appealing story of the family life
of an aged couple with two sons, which is
being released under the Universal-Jewel
brand as an Edward Slonian production.
Mr. Schildkraut is cast as a learned He-
brew who has to eke out his living as a
pushcart peddler. He worships knowledge
and skimps to make his son Morris a suc-
cessful lawyer. Even Samniie, the other son,
helps selling papers. Sammie becomes a prize
fighter and his father is so enraged he casts
him out. Morris, ashamed of his parentage,
refuses to even acknowledge his old father
before his wealthy fiance and friends. Mean-
while, Sammy wins a prize fight and gets
money to send his sick father away. Sammy
then faces his brother, denounces him, and
drags him back home. Morris realizes his
sin and pleads for his forgiveness, which is
granted. The old man realizes how he has
wronged Sammy and takes him back and
Sammy finds additional happiness with his
little Irish sweetheart Mamie.
Rudolph Schildkraut gives a magnificent
performance as the elderly father. Despite
the handicap of a big beard such as is worn
by the old orthodox Hebrews his facial ex-
pressions are wonderful, whether in the
lighter moments or the more dramatic ones.
As his wife, Rose Rosanova, both as to type
and acting is excellent. George Lewis is hnc
as Sammy and Blanche Mehafify is pretty and
Reviewed by C. S. Sewell
appealing as the little Irish girl. In the
thankless role of Morris, Arthur Lubin gives
a splendid performance. In fact the entire
cast are not only exceptionally fine tj-pes
but give unusually realistic performances.
The story is intensely sympathetic and a
striking point in the production is the in-
tense note of sincerity in evidence through-
out accentuating an abundance of heart in-
terest and pathos. The trials of this aged
couple with their two children are like a
page from real life and a lot of the situations
will strike home to the average patron. In
a word, the story that is unfolded is a very
very human one, in which family love is
•iiiiitiHtiiitiiiitiniiiiiiiiiiuniiiiHnniiiiiiiMinmiiiiitiiiiiitMHiitMmiiiiiiiimMMUMiMiHiimiiiiiiiiiuinwiiupiiiimw
Cast
Kulilii ( oniinHky Kuiluliih Mchildkrant
Konie Cominsky Rosa Ko.sanova
.MorriM C'ominsky <eliild) . . . .llbert lliiiihaland
Morrij* ('(iminisky (^ro%\ii) .Vrthiir l>ubin
S;iiiini>- CoiiiilLNky (child) Holihy (Mirdon
Sanini>' C'ontin»tky <grrowll) (■.^■i^rjc*' KewiM
Mrs. Sbatiiiftn Knte l»ri**e
>l»niii- Shannon (child) .Iran Johnston
.^latnie Shaiin<in lerrowii) Blanche .Mchall'e>
JiiflU'i' Stein Bertram !)iarliursh
Kiith Stein Viri^in Bri»\vne Paire
('h»iii|ii4pn ChariCN Sullivan
Story by I«id<»re Rern.stein.
Vd;.-|ltati<»n li.'^ CbarlcK W'liittaker and
.VI Cohen.
nirecte<i by Kdward Shtnian.
I.enKth — SJt4A feet.
played up by means of warm-hearted little
touches that strike close to the heart. The
chacter of the father is exceedingly real, he
has his faults as his error in judging his
two sons shows, but you bear with him be-
cause of his sincerity and in fact love him
all the more because of his weakness.
There is a crackerjack ring fight which
goes over with a bang despite the fact that
it gets a bit theatric where his mother's
pleading causes him to rally, as he is about
to take the count and defeat his opponent.
The atmosphere of the Jewish home, and
the quaint ceremonials of the devout couple
are interesting and appealing. Intense drama
and pathos mark several of the old man's
scenes. There comes a tug at the heart when
believing he is about to die he calls for Mor-
ris and blesses Samm.y who takes his place
when Morris does not come. There will be
a lot of moist eyes here and also when the
old man goes out in a snowstorm, and pawns
his overcoat to get a dress suit for Morris
who throws it in an ashcan. Possibly some
of these scenes are a bit overdrawn for dra-
matic effect, but they register with a bang.
.•\nd there is a pretty little romance and a
generous sprinkling of comedy relief.
Altogether, "Proud Heart" is an intensely
pleasing and satisfying picture with fine
moral tone that appeals to the heart and
should find favor with the great mass of
picturegoers. The picture will satisfy
patrons and they will thoroughly enjoy Mr.
Schildkraut's wonderful performance.
"Bobbed Hair" — Warner Brothers
Comedy-Melodrama Based on Novel by Twenty
Famous Authors, Both Exciting and Amusing
Of especial interest in connection with the
Warner Brother's production "Bobbed Hair,"
and of value to the showman from an exploi-
tation angle is the fact that this picture is
an adaptation of a novel written by twenty
popular authors. As we understand it, the
book was in the nature of a satire on the
modern action novel and each author in
writing his chapter endeavored to place the
characters in such a predicament as to tax
Cast
Cunnemara Mary Prevost
David l.acy ...Kenneth Harlan
Sweetie I.ioiiiMe Faxenda
"Salt" John Roche
*'Blngr"' Reed Hoivem
Annt t^oliniena Emily Fitzroy
"Swede" Walter Long
Pooch .Francis McDonald
The Dob Pal
B:.i«ed on novel by Twenty Popular Authors.
.Scenario by Lewis Milestone.
Directed by Alan Crosland,
uen^th. 7,817 leet.
Review by C. S. Sewell
the ingenuity of the next one to extricate
them.
As transferred to the screen, the story is
fast-moving melodrama combined with farce
comedy. A girl has two suitors, one likes
bobbed hair, the other doesn't. In escaping
from both she enters the car of a stranger
which proves to have been stolen from boot-
leggers and is swept into a succession of
exciting situations including an attack by
hi-jackers, a fight bn a private yacht, and res-
cue by the stranget- who takes her to his beau-
tiful home to which her own party is brought.
Eventually it turns out that the hero was
looking for adventure and found romance as
well and that the girl has become enmeshed
in a trap set by revenue officers. When the
time for the show-down comes she has only
one side of her hair bobbed and this means
that the handsome stranger has won.
As might be expected under the circum-
stances, the continuity is somewhat choppy
and events follow each other with such swift-
ness and there are such sudden tvrists that
it is sometimes confusing. It is apparent
that the story was not intended to be taken
seriously but to provide speedy exciting and
amusing entertainment, and this it certain-
ly does. There is plenty of "punch" and
good comedy furnished principally by Louise
Fazenda and the clever dog Pal in farcical
situations involving her attempts to recover a
roll of bills that is passed from one character
to another and eventually lands in the dog's
custody. Marie Prevost and Kenneth Harlan
are excellent in the leading roles.
Mr. Exhibitor: A«k at the Film Exchange*
for the
r^ssss
Cue .Sheet-
It'i little to ask for, but it'i tho only
reliable aid you can ari»« your muaicianr
to help put I he picture otct
Quick Reference Picture Chart
To Help You With Your Bookings
Handy, Compact Information Showing Title, Star, Type of Story, Date of Moving
Picture World Review and Footage on Current Films
ARROW
Kind of Picture
Review. Feet
Kind of Picture
Review Feet
Primrose Path (Clara Bow) Melodrama Oct.
Tessie (May McAvoy) Comedy Oct.
Wandering Fires (all-star) Drama Oct.
Children of the Whirland (all-star) Crook melodrama Oct.
Untamed Woman (Leah Baird) Society drama Oct.
Substitute Wife (Novak) Domestic drama Oct.
ASSOCIATED EXHIBITORS
Never Say Die (MacLean) Comedy of thrilli Sep.
East of Broadway (O. Moore) t^uiice drama ••••«•• Nov.
Price of a Party (H. Ford) Modern drama Oct.
Barriers Burned Away Spectacle , Dec.
Ill Love Everything? Sex melo Nov.
Battling Bunyan (Barry) Comedy -dr Dec.
Greatest Love of AU (Beban) Drama Jan.
Bad Company (Tearle) Society drama Jan.
Introduce Me (Douglas MacLean) Comedy thrills Mar.
Sky Raider (Logan) Drama
Back to Life (Patsy Ruth MUler) Drama Feb.
Manhattan Madness (Dempsey-Tayior)... Action melodrama Aug.
Under the Rouge (Percy-T. Moore) Crook drama Aug.
His Buddy's Wife (Glenn Hunter) Sentiment drama Aug.
Headlines (Alice Joyce) Sacrifice drama Aug.
Fifty-Fifty (Hampton-L. Barrymore) Drama Aug.
Keep Smiling (Monty Banks) Comedy Aug.
Camille of Barbary Coast (O. Moore-Busch) Drama Aug.
Never Weaken (Harold Lloyd) Reissued comedy Aug.
CHADWICK PICTURES CORP.
1 Am the Man (L. Barrymore)
Flattery (Bowers)
. . . I>om. melo Nov.
... Political dr Nov
192S
3. .
6.840
10..'
6,800
17..
6,300
17.
6,500
6 300
31.".
6,580
1924
13..
S.803
22..
5,785
18..
5.315
27..
6.236
15..
6,000
27.
4,718
1925
17..
6.486
24,.
5.551
21..
6,710
6,638
28..
5.628
1..
5,580
1..
6.055
1..
5,226
1..
5,600
1..
5,531
1..
5,400
1..
5,308
1..
3,000
1924
1..
7.«)n
« .
6.001
1925
3..
6.000
. 2S.
6.300
25
6.3nn
4.
6,200
n.
5,900
Tomboy (Devore-Rawlinson) Melodramatic com Jan.
Midnight Girl (Lila Lee) Drama Mar.
Wizard of Oz (Larry Semon) Slapstick com Apr.
Man of Iron (L. Barrymore) Drama July
American Pluck (G. Walsh) Action melodrama July
Unchastened Woman (Theda Bara) Domestic drama
Some Pun'kins (Chas. Ray) Rural com. -dr
Prince of Broadway (G. Walsh) Action romance
The Bells (L. Barrymore) Drama
Perfect CTown (Larry Semon) Typical comedy
Blue Blood (G. Walsh) Action romance
Paint and Powder (E. Hammerstein) Stage life drama Oct. 17.. 7,000
EDUCATIONAL FILM CORP.
1925
Red Pepper (St. John) White-Mermaid Apr. 4.. 2,000
Inside Out (Bowes) .....Cameo comedy Apr. 4,. l.OOt
Hovie Morsels Howe Magazine ...Apr. 4.. 1,000
Mellow Quartette ....Hurd cartoon Apr. 4.. 1.000
Why Hesitate? (Burns) Comedy April II.. 2,000
In the Spider's Grip Novelty April 11.. 1,000
Ship Shape (Bowes) Comedy Apr. 18.. 1.000
Iron Mule (St. John)... Tuxedo com Apr. 18.. 2,000
Don't Pinch (Bobby Vernon) Comedy Apr. 25.. 2,000
Dome Doctor (l^arry Semon) 0>medy Apr. 25.. 2.000
VUlage School Hodge-Podge May 2.. 1.000
Wide Awake (Lige Conley) Mermaid comedy May 2.. 2,000
King Cotton Hamilton comedy May 9.. 2,000
Dragon Alley Juvenile comedy May 9.. 2,000
Hoci Bottom (Bowes) Cameo comedy May 9.. 1,000
Tender Feet (Hiers) Hiers comedy May 16., 2,000
bares Please (St. John) Mermaid com May 16.. 2,000
Only a Country Lass Novelty May 16.. 1,000
Wild Waves (Tameo comedy May 23.. 1,()00
Balto's Race to Nome Special ....May 23.. 2,000
Curses (St. John) Comedy May 30.. 2,000
Hello Goodbye (Conley) Mermaid comedy May 30.. 2,000
Two Poor Fish Hurd cartoon May 30.. 1,000
Earth's Other Half Hod^e-Podge June 6.. 2,000
Fun's Fun (Bowes) Cameo comedy June 6.. 1,000
Qodhopper (Larry Semon) Comedy June 6.. 2,000
Air Tight (Vernon) Christie comedy June 13.. 2,000
Going Great Mermaid comedy June 13.. 2,000
Wake Up (Bowes) Cameo comedy June 13.. 1,000
Baby Blues Juvenile comedy June 20.. 2,000
Prop's Dash for C^sh Hurd cartoon June 20.. 1,000
Call a Cop Christie comedy June 20.. 2,000
Oh, Bridget (Walter Hiers) Hiers comedy June 27.. 2,000
Mexican Melody Hodge-Podge June 27.. 1,000
Never Fear (Bowes- Vance) Comedy July 4.. 1,000
Lewis-Mann Bout Magazine July 4.. 2,000
Bobby Bumps & Co Hurd cartoon July 4.. 1,000
Below Zero (Lige Conley) Mermand comedy July 11.. 2,000
Permit Me (Bowes) Comedy July 11.. 1,000
Waiting (Hamilton) Hamilton comedy July 11.. 2,000
Hot and Heavy (Eddie Nelson) Mermaid comedy July 18.. 2,000
Travel Treasures Hodge Podge July 18.. 1,000
Beware Comedy Aug. 1.. 2,000
Look Out Comedy Aug. 1.. 1.000
Tourist Tuxedo comedy Aug. 15.. 2,000
Pictorial Proverbs Hodge Podge Aug. 15.. 1,000
Be Careful (Adams) Christie comedy Aug. 22.. 2,000
Pleasure Bound (Conhj) J. White prod Aug. 23.. 2,000
Watch Out (Vernon) Christie comedy Aug. 29.. 2,000
Felix the Cat Trifles With Time Sullivan cartoon Sep. 5.. 1.000
Soup to Nuts (Neal Bums) Comedy Sep. 5.. 2.000
Props and The Spirits Pen and Ink Vaud .Sep. 5.. 1,000
Off His Beat (Hiers) Comedy Sep, 12. . 2.00C
Wild Beasts cA Borneo Animal special Sep. 12.. 2.000
Busts into Business Sullivan cartoon Sep 19,, 1,000
Fair Warning (St, John) Camedy Sep 19,, 2.000
The Movies (Lloyd Hamilton) Comedy Sep. 26.. 2,000
Felix the Cat Trips Thru ToylanI Cartoon Oct. 3.. 1,000
In Deep (Bowes) Comedy Oct. 3.. I.OOO
A Misfit Sailor (Billy Dooley) Comedy Oct. 3.. 2,000
Dog Daze (Cliflf Bowes) Cameo comedy Oct. 10.. 1.000
Felix Cat on the Farm Sullivan cartoon Oct, 10,. 1.000
Who Which? ; Cameo comedy Oct, 10,. 1.000
The Story Teller floflge-Podge Oct, 10,. 1,000
M.-iid in Morocco (Lupino Lane) Comedy Oct. 17.. 2,000
.Scrambled Eggs Cameo comedy Oct. 17.. 1,000
Spot I.ifrht (Lige Conley) T. White comedy Oct. 17.. 2.000
Bahv Be Good Tiivenile comedy Oct. 24.. 2,000
A Goofv Gob (Dooley) Comedy Oct, 31,. 2,000
Slippery Feet (Vernon) Comedy Oct. 31.. 2.000
Felix the Cat on the Tob SnlKvan cartoon Oct. 31,. 1,000
Knirknacks of Knowledge Hodge-Podge Oct. 31.. l.OOO
Sweet and Pretty (Hif! Bowes) Cameo comedy Nov. 7.. l.OOO
Fire .^wav (St. John) Merni.Tid comedy Nov. 7., 2.000
l-clix. the' Cat in' the Cold Rush Sullivan cartoon Nov. 7.. 1,000
glilllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllUllllllllllllllllill^^
I $J^^§<yt'^<yU^Zl{j7l£^ Important— Film Executives!
Many exhibitors tell as that Moving Picture World Galde to
Releases is the most accurate aTailable to them. We know It la
the most complete. In that It Is the only chart contnlnlnK names
of stars, type of picture, and ail necessary Informsiltlon to the
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recognizes the importance of accurate footage information, etc
If you notice an error In FEATURE footage, or any other
major error, we will pay you *1 for the effort on your part of
writing us a letter telling us the correct facts.
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a minor extent. Don't write to tell us of these unimportant
variations. But in any case where you feci that our figures will
work a real hardship on the exhibitor follovrlng them — shoot ns
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. We can't do more. No one else does as much. We thank yon.
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.fHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiinimiiiiiiiiiiKi iiiNiiiiiffliiiiifiimiiiiiiiiiiiiiiiiioiniiiiiinfiiiiiiimiiiiriiiiiiiiiiiiiiiiiiiiiiiiiiiim iiiiii iiiiiiimiihiiih hiiiiihh miiii iiiiimiiniimiimiiniiinnimiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiii iiiiiiiiiriu iinniiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiii uk
I
168
MOVING PICTURE WORLD
November 14, 1925
FILM BOOKING OFFICES OF AMERICA
Kind of Picture
Kind of Picture
RcTiew. Feet
Laughing at Danger (R. Talraadge) .... Thrill drama ...rec
Air Hawk (Al Wilson) Airplane dr Dec.
Who's Hooligan? Go-getters Dec
Heebie Jeebies (Aubrey) Comedy Dec.
Silk Stocking Sal (Brent) Underworld dr [an.
West of Hot Dog (Stan Laurel) Comedy > [an.
No-Gua Man (Lefty Flynn) Outdoor melo. Jan.
Flashing Spurs (Bob Custer) Outdoor melo Jan.
Youth and Adventure (R. Talmadge) Outdoor melo. Jan.
Sleeping Cutie (3o-Getters Jan.
Midnight Molly (Evelyn Brent) Crook drama Feb.
Range Terror (Bob Custer) Western Feb.
Cloud Rider (Al Wilson) Airplane- thrill „Feb.
/immie's Millions (R. Talmadge) Athletic-stunti Feb.
Parisian Nights (Hammerstein-Tellegen). .Drama Mar.
Welcome Granger (Vaughn) Pacemakers Mar.
Helping Hand (Aubrey) Comedy ....Mar.
Breed of the Border (Lefty Flyim) Western Mar.
Love's Bargain (Marjorie Daw) Drama Mar.
Captain Kidd •...Bray cartoon Mar.
Scar Hanan (Yakima Canutt) ..Western Mar.
Galloping Vengeance (Bob Custer) Texas Ranger dr Mar.
He Who Gets Rapped (Vaughn) Pacemakert Mar.
Forbidden Cargo (Evelyn Brent) Melodrama Apr.
O. U. West (Lefty Flynn) Western April
That Devil Quemado (Thomson) Thrill western Apr.
Merton of the Goofies Pacemakers Apr.
Lilies of the Streets (V. L. Corbin) Hum. Int. mdo. Apr.
White Fang (Strongheart-dog) Drama May
Tearing Through (R. Talmadge) .\ Stunt melodr May
Great Decide Pacemakers May
Fast Male Pacemakers ..May
Texas Bearcat (Bob Custer) ...Western drama May
Speed Wild .(Flynn) Melodrama May
Alias Mary Flynn (Brent) Regeneration melo May
Drusilla With a Million (Mary Carr).... Human Interest dr June
Fighting Demon (R. Talmadge) Thrill drama June
Three Bases East Pacen>ak>ers June
White Thunder (Yakima Canutt) Western June
If Marriage Fails — ? (Logan-Brook) Domestic drama June
Navy Blue Days (Stan Laurel) Comedy Jure
Bandit's Baby (Fred Thomson) Western comedy drama lune
Smooth as Satin (Brent) Crook drama July
Human Tornado (Canutt) Action western July
The Bloodhound (Bob Custer) Mounted police July
That Man Jack (Bob Custer) Action western July
The Sleuth (Stan Laurel) Comedy July
What Price Gloria? •.Pacemakers July
Wild Bull's Lair (Fred Thomson) Typical western Aug.
Don Coo Coo ((Vaughn O'Hara) Pacemaker* Aug.
Dr. Pyckle and Mr. Pride (Laurel) Comedy Aug.
Lady Robinhood (Evelyn Brent) Bandit melodr Aug.
Isle of Hope (R. Talmadge) Sea-adventurc-thrill Sep.
Let's Go, Gallagher (Tom 'Tyler) Action western Oct.
Keeper of the Bees (all star) Drama Oct.
Three Wise Crooks (E. Brent) Crook drama Oct.
How the Elephant Got It's Trunk Bray cartoon Oct.
Ridin' the Wind (Thomson) Western action dr Oct.
Adventures of Mazie (Vaughn) Comedy series Oct.
Last Edition (Ralph Lewis) Stromberg action Oct.
Wall Street Whiz (R. Talmadge) Stunt comedy-drama Nov.
FIRST NATIONAL
1924
Her Night of Romance (C. Talmadge) Comedy Dec. 6..
In Every Woman's Life (all-star) Drama Nov. 15..
Sandra (LaMarr) ..Drama Ded 6..
Classmates (R. Barthelmess) Drama Nov. 29..
Christine of the Hungry Heart (Vidor) ....Drama Nov. I..
Silent Watcher (Glenn Hunter) , Drama Oct. 18..
Love's Wilderness (Griffith) Drama Dec. 20..
Idle Tongues (Marmont) Comedy-drama Dec. 27..
iundown (all-star) , Wesrtem epic Oct. 2S..
The Only Woman (N. Tadmadge) . Domestic dr. .., Nov. %..
Inez from Hollywood (Nilsson-Stone-Astor) Heart interest ...Dec. 13..
1925
Frivoloos Sal (O'Brien- Busch- Alexander). . Western melo. Jan. 17..
So Big (C. Moore) Drama Jan. 17..
If I Marry Again (Doris Kenyon) Drama ivo. i/*.
A Thief in Paradise (Doris Kenyon) Melodrama Jan. 24..
As Man Desires (Sills-Dana) Melodrama Jan. 31..
Enticement (Mary Astor) Drama Feb. 7..
rhe Lady (Norma Talmadge) Emotional dr Feb. 14..
Her Husband's Secret (Moreno- Miller) — Sentiment-dr Feb. 21..
Quo Vadis (Emil Jennings) Special Feb. 28..
Lost World (Conan Doyle itory) Special Feb. 28..
Sew Toys (Barthelmess) Comedy-drama Feb. 28..
Playing With Souls (Jacqueline Logan). .. Drama Mar. 7..
One Year to Live (Pringle) Drama "•r. 7..
Learning to Love (C. Talmadge) Comedy-dr Mar. 7..
Heart of a Siren (La Marr) Drama Mar. 21..
Sally (C. Moore-Leon Errol) Stage success Mar. 28..
Declasse (Corinne Griffith) Society dr. Apr. 4..
One Way Street (Lyon-Nilsaon) ...Society dr. Apr. 4..
tfy Son (Natimova) >. Emotional dr , Apr 18..
I Want My Man (Sills-Kenvon) Drama Apr 18..
Sis Supreme Moment (B. Sweet) Romantic dr Apr. 2S..
Jbickie (Mackaill) Drama May 9..
?oul Fire (Barthelmess) , Emotional dr. May 16 .
rhe Talker (Nilsson- Stone) Human Interest dr Way 23
Necessary Evil (Lyon-Dana) Drama May 23..
lust a Woman (Wind sor-Tearle). .......... Drama ... June 6..
Desert Flower (C. Moore) Comedy drama June 13..
White Monkey (LaMarr) Society drama Time 13..
Makinir of O'Mallev ^'■"■^ Police romance July 4..
Lady Who Lied (Stone- Valli-Naldi) Algerian drama luly 18..
^farrlser Whirl CCorinne Oiffith) ri,,r„, ju)y 25 .
Half War Girl (Dorin Kenvon) Melodrama Aug. 8..
Fine Oothr« (Stone-Marmnnt-GrifTith) CoTrirdv drama Auk. 15..
Wind' r,f Chnnce 'A Q Vil««mi1 KtonriiVe drama Aug. 20 .
Her Pilfer From Paris fC. Talmadge) Sprightly comedy Sep. 5..
five Wire fjohnnv Hmesi fomeHy feature Sen. 12..
Dark Angel (Vilma Hanky) Drama ...Sep. 19..
1924
20..
20..
20..
27..
1925
3..
3..
17..
24..
24..
31..
n
14!!
21..
28..
7..
7..
7..
14..
21..
21..
28..
28..
28..
4..
11..
18..
18..
25..
2..
9..
9..
9..
16..
23..
30..
6..
6..
6..
13..
13..
13..
20. .
4.
4..
11..
25..
25..
25..
8..
8..
8..
IS..
5..
10..
17..
17..
17..
24..
24..
31..
7..
5,442
5,000
2,600
2,000
5,367
2,000
4,522
5,068
5,525
2,000
6.000
4738
5,070
5,167
6,278
2,000
2,000
4,930
6,000
1,000
6,020
5,005
2,000
4,850
5,000
4,720
2,000
7,216
5,800
4,714
2,000
2,000
4,77»
4,700
5,550
7,391
5,470
2,000
4,550
6,000
2,000
5,291
6,043
4,472
4,800
5.632
2,000
2 nnn
5,280
2,000
2,000
5,580
5.8no
5,182
6,712
6.074
1,000
7.518
2.000
6.400
5,000
7.211
6,325
7,794
6,965
7,500
7.53(1
6,900
5,300
K,o4l
6.770
6,919
7.307
8,501
7.2.11
7,790
i;m
6.1S"
9,000
9.700
7,363
5.8.11
6.064
6. (100
6700
8,<3<
7.869
5.600
6,552
6,173
6.565
7,767
8.262
7.8*'
6,307
6 .
6.8.W
6.121
7,571
7.111
7.S72
7,570
6.971
7 ?"
7. nnn
7,311
Graustark (Norma Talmadge) Romance Sep. 26.. 5,900
Shore Leave (Barthelmess) Sailor drama Oct. 3.. 6,856
What Fools Men (Lewis Stone) Domestic drama Oct. 10.. 7,349
Knockout (Milton Sills) Prizefight drama Oct. 10.. 7.450
Pace That Thrills (Lyon-Astor) Drama Oct. 24.. 6,911
Why Women Love (Blanche Sweet) Sea melodrama Oct. 31.. 6,570
New Commandment (Sweet-Lyon) Romantic drama Nov. 7.. 6,980
FOX FILM CORP.
1924
Age of Oil Educational Not. 1.. TM
Deep Sea Panic (Parrott) Comedy Nov. 1.. 2,000
Nickle Plated West Sunshine comedy Nov. 15.. 2,000
The Bull Fight Educational Nov. 15.. 1,000
My Husband's Wive* (Ma*on-Wa*hbum).. Comedy-dr Nov. 22.. 4,509
Paul Jones, Jr Van Bibber com Nov. 22.. 2,00t
Finger Lakes Instructive Nov. 22.. 1,000
Brass Bowl (Edmund Lowe) Adventure dr Nov. 29.. 5,861
Stolen Sweeties (Monkeys) Comedy Nov. 29.. 2,000
Salt of the Earth Educational Nov. 29.. 1,001
Gerald Cranston's Lady (James Kirkwood). Domestic dr Dec. 6.. 6,074
Masked Marvel (Parrott) Comedy Dec. 6.. 2,001
The Roughneck (George O'Brien) Melodrama Dec. 13.. 7,619
The Burglar Van Bibber Dec. 13.. 2,000
Man Who Played Square (Jones) Western drama Dec. 20.. 6,700
1925
Deadwood Coach (Mix) Western dram* Jan. 10.. 6,346
Dick Turpin (Mix) ...English dram* Feb. 7.. 6,716
Arizona Romeo (Jone*) Western dram* Jan. 31.. 4,694
Curlytop (Mason) Melodrama .., Jan. 10.. 5,828
Gold Heels Race track dr Feb. 7.. 6.»Bl.
The Dancers Drama Jan. 24.. 6.656
The Folly of Vanity Dramatic fantasy Feb. 14.. 5.250
In Love With Love Omedy drams Jan. 3.. 5.677
Stardust Trail (Mason) Melodrama Mar. 7.. 4,686
Scuttlers (W.Farnum) .., Western dram* 4,686
Roaring Lions at Home Sunshine com. Jan. 3.. 2,000
Uncommon Clay Educational Jan. 3.. 1,000
Up On the Farm (Lee Moran) Comedy Jan. 3.. 2,000
The Violin Speaks Educational Jan. 10.. 1,000
Dangerous Curves , Comedy Jan. 10.. 2,000
Milk Bottle Bandits Comedy Jan. 10.. 2,000
Ports of Call (E. Lowe) ...Regeneration dr Jan. 24.. 5.500
Sleep Walker (Sid Smith) Comedy Jan. 24. ..2,000
Hell-Roaring Range Educational Jan. 24.. 1,000
Corsica the Beautiful Educational Jan. 31.. 1,000
Nobody Works But Father Slapstick Feb. 7.. 2,000
Trail Rider (Jones) Western Feb. 21.. 4,752
Man Without a Country (all-star) Special Feb. 28. .10,000
Scarlet Honeymoon (Shirley Mason) Romantic com.-dr Mar. 14.. S,080
Mysterious Stranger Comedy Mar. 14.. 2,000
Riders of the Purple Sag* (Mix) Western Mar. 21.. 5,91
House of Flickers Imperial com. Mar. 21 . J.OOC
Gold and the Girl Cone*) Western Mar. 28.. 4,512
Amateur Detective > Van Bibber M*r. 28.. 2,000
Hunted Woman (Seen* Owen-Earl Schenck)Curwood dr Apr. 4.. 4,954
Butterfly Man (Sid Smith) Comedy Apr. 4.. 2,000
From Mars to Munich "arieties" Apr. 4.. 1,000
Marriage in Transit (E. Lowe) Secret service dr A^ril 11.. 4,S0i
Where the Waters Divide "Varieties" Apr. 25.. 1,000
Rainbow Trail (Mix) Zane Gray westn. May 2.. Si2Sl
She Wolves (Rubens-Mulhall) Drama May 9.. $783
.Neptune's Stepdaughter Comedy May 9.. 2i000
Wings of Youth (Bellamy-Clayton) Modem life dr May 9.. 5^40
Concerning Cheese Varieties May 9.. 1,000
Kiss Barrier (Lowe) Romantic dram* May 23.. 5,000
White Paper Varieties May 23..1,00O
'apa's Darling Sunshine comedy May 23.. 2,000
Scandal Proof (Shirley Haion) Drama June 6.. 4,400
Scientific Husband Sunshine comedy June 6.. 2,000
Everyman's Wife (Hammerstein-Rawlin-
son) Domestic drama June 13.. 4,365
Honeym<5on Limited (Lee Moran) Comedy June 13.. 2,000
Lightnin' (all ■t*r) Famous stage drama Ang. I.. 8,050
Lucky Horseshoe (Tom Mix) Romantic western Aug. 29.. 5,000
Kentucky Pnde (star cast) Race horse drama Aug. 29.. 6,597
A Bnsiness Engagement Helen and Warren Aug. 29.. 2,000
Shoes O. Henry series... Aug. 29.. 2,000
Sweet Marie Imperial comedy Aug. 29.. 2.000
The Wrestler Van Bibber Aug. 29.. 2,000
Sky Jumper Van Bibber Aug. 29.. 2,000
My Own Carolina Varieties Aug. 29.. 1,000
The West Wind Varieties Aug. 29.. 1,000
The Wheel (H. Ford-Oaire Adami) Human Int. melo Sep. 5.. 7,264
Big (Jame Hunter Van Bibber Sep. 5. . 2.000
Havoc (George O'Brien) War drama Sep. 12.. 9,283
On the Go (Sid Smith) Comedy Sep. 12.. 2,000
Timber Wolf (Buck Jones) Western com.-dr. Sep 19.. 4,809
With Pencil, Brush and Chisel Varieties Sep 19.. 1,000
Fighting Heart (Oorge O'Brien) Prizefight drama Sep. 26.. 6,978
Cuba Steps Out Varieties Sep. 26.. 1,000
Love and Lions Imperial comedy Sep. 26.. 2,000
Thank You (George O'Brien) Omedy-drama Oct. 3.. 6,900
On the Go (Sid Smith) Imperial comedy Oct. 3.. 2.00O
Thunder Mountain (Bellamy) Mountain drama Oct. 10.. 7,500
Cloudy Romance Comedy Oct. 10.. 2,000
Th- Sky Tribe Magazine Oct. 10.. 1,000
Toiling For Rest Varieties Oct. 10.. 796
Winding Stair (Rubens-Lowe) Romantic melo Oct. 17.. 7.50l>
Heart Breaker (Sid Smith).. Imperial comedy Oct. 17.. 2.00O
Durand of the Bad Lands (Jones) Action western Oct. 24.. 5,844
Everlasting Whisper (Mix) Action-outdoor Oct. 31.. 5,611
Lazybones (Buck Jones) Human interest drama Oct. 31.. 7.234
Transients in Arcadia O- Henry story Oct. 31.. 2,000
All Abroad Helen & Warren Oct. 31.. 2.000
East Lynne (Rubens-Lowe) Famous play Nov. 7.. 8.975
Peacemakers Helen & Warren Nov. 7.. 2,000-
METRO-GOLDWYN-MAYER
1934
Tess of TVUrherville. rSweet) Drama Aug. 9. r.WS
trolcm Barriers (all-starl (Vamn \ns 16 5,717
'■•Tie As Steel (all-star) Drama Tun. 28 . 6.454
levflation (Dana> Drama ' *7W
■'-'■oil rnivthe-Hamilton) Dram* 'nW 12 . 7.n»0
■Vi„. n» Voiith (all star Drama Tolv 26.. 6.805
•'--<■ Tlnfh TViina^ '""omedv-dr 7.. 5.1*1
ted Lily (Bennrtt-Novsrro) Drama Aug. 16.. 6,975
November 14, 1925
MOVING PICTURE WORLD
169
tCenUnuti from prtceding fagi)
Kjnd of Picture
Sinners in Silk (Menjou-Bou-dman) Drama Aug. 30.. 5,750
Circe, The" Enchantress (Murray) Drama Sep. 13.. 6,882
His Hour (Pringle) Drama Sep. 20.. 6,300
One Night in Rome (L. Taylor) Comedy-dr Sep. 27.. 5,883
Navigator (Keaton) Comedy Sep. 13.. E,55S
fiandolero (all star) Drama Oct. 11.. 6,904
rhe Snob (all star) Drama Not. 8.. 6,513
He Who Gets Slapped (Clianey) Drama Nov. 15.. 6,613
Silent Accuser (Peter, the Great) Dog drama Nor. 22.. 5,883
Married Flirts (all-star) Drama Oct. 25..6.7«
Roraola (Lillian Gish) Famous novel Dec. 13. .10,875
Greed (Von Stroheim prod.) Special Dec. 20.. 10,067
1925
So This Is Marriage (all star) Comedj-dt Jan. 3.. 6.300
Chu Chin Chow (B. BIythe) Spectacle Feb. 21.. 6,408
Wife of t'.ie Centaur Drama Jan. 17.. 6,586
Dixie Handicap (Windsor-Keenan) Drama Jan. 10.. 6,905
Cheaper to Marry (All Star) Drama Feb. 14.. 5,921
Excust Me (Shearer-Nagel) „ Farce-comedy Feb. 7.. 5,084
Monster (Chaney-Olmsted) Weird com.-dr Mar. 7.. 6,435
Daddy's Gone a Hunting (Marmont) Pathos drama Mar. 7.. 5,851
Lady of the Night (Norma Shearer) Underworld dr ....Mar. 14.. 5.441
Denial (Claire Windsor) Drama Mar. 21.. 4J91
Seven Chances (Keaton) Comedy Mar. 28.. 5,113
•Confessions of a Queen (Terry-Stone) Mythical romance Apr. 4.. 5,809
Way of a Girl (Boardman) Thrill-comedy April 11.. 5,000
Man and Maid (Lew Cody) ...Elinor Glyn prod.... Apt. 18.. 5,307
iProud Flesh (Eleanor Boardman) Romantic com Apr. 25.. 5,770
Prairie Wife (Rawlinson-Devore) Domestic dr May 16.. 6,487
Zander the Great (Marion Davies) Human Interest May 16.. 6,844
Sporting Venus (Sweet) Romantic drama May 23.. 5.958
•White Desert (Windsor-O'Malley) Snow-R.R. drama July 18.. 6.464
Pretty Ladies (Pitts Moore-Pennington) .. Human int. dr July 25.. 5,828
Slave of Fashion (Norma Shearer) Drama Aug. 1.. 5,906
Never the Twain Shall Meet (Stewart) South Sea com Aug. 8.. 8,143
•Unholy Three (Lon Chancy) Drama Aug. IS.. 6,948
Sun-Up (Starke-Nagel) Mountain tragedy Aug. 29.. 5,819
Merry Widow (Mae Murray) Romantic drama Sep. 12.. 10.027
Mystic (Pringle-Tearle) Fake spiritualism Sep. 12.. 5,147
The Circle (E. Boardman) Drawing room comedy Oct. 3.. 5,511
Great Divide (all sur) Diama Feb. 21.. 7.811
Rag Man (Cooean) Comedy-dr Mar. 14.. 5,908
Reauty Prize (Dana) Comedy-dr Oct. 11..5.7Sn
Tower of Lies (Chaney-Shearer) Drama of pathos Oct. 10. . 6,849
Exchange of Wives (Boardman Married life com Oct. 17.. 5,300
Midshipman (Ramon Novarro) Naval com. -drama Oct. 31.. 7,498
Go West (Buster Keaton) Burlesque western Nov. 7.. 6,256
VCnd oi KiMurr Kerlew. frr
KcTiew. Feet Best People (Star cast) Society comedy Nov. 7.. 5,700
King on Main Street (Menjou) Comedy Nov. 7.. 6,224
1924
a..
13..
1925
3..
24..
24..
17..
14..
PARAMOUNT
Tongues of Flame (Meighan-Love) Melodrama Dec.
North of 36 (Torrence-Holt- Wilson) Historic romance Dec.
Argentine Love (Daniels-Cxwter) Spanish romance .Jan.
Locked Doors (Compson) Original story Jan.
Tomorrow's Ix)ve (Ayres) « Divorce com-dr Jan.
East of Suez (Negri) Drama ; Jan.
Miss Bluebeard (Daniels) ....The stage success Feb.
Golden Bed (LaRocque) Drama of classes Jan. 31..
Man Must Live (Dix) ; Newspaper romance Feb. 7..
Coming Through (Meighan) ...» New type Meighan story. .Feb. 21..
The Devil's Cargo (Starke) Drama of Old California .. Feb. 21..
fop of the World (Nilsson-Kirkwood) Africa and England Feb. 28..
The Swan (Menjou-Howard) Stage success , Mar. 14..
•Contraband (Wilson-Noah Beery) Bootleg drama Apr. 4..
Madame Sans Gene (Swanson) ....World Famous drama May 2..
TTiundering Herd (Holt-Wilson) Buffalo stampede Mar. 7..
Forty Winks (Dana-Roberts-Griffith) Comedy Feb. 14..
Goose Hangs High (Cruze production) Typical Mar. 21..
New Lives for Old (Compsou) Drama Mar. 7..
Salome of the Tenements (Jetta Goudal) ... Drama Mar. 7..
Too Many Kisses (Richard Dix) Comedy Mar. 14..
Dressmaker From Paris (Leatrice Joy).. .Drama Mar. 28.,
Air Mail (feature cast) Melodrama . ,.Mar. 2S..
Grass • Drama .April 11..
Sackcloth and Scarlet (Alice Terry) Drama .April 11.,
Men and Women (Dix) Feature April 11.,
Kiss in the Dark (Menjou) ■ Romantic com Apr. 18..
Charmer (Pola Negri) Romantic dr Apr. 18.,
Code of the West (Moore-Bennett) Westn Rom. com. Apr. 25.,
Adventure (Moore-Starke Beery) Jack London dr May 2..
Crowded Hour (Bebe Daniels) Drama May 9.,
Night Club (Raymond Griffith) ., Farce-comedy May 16.
Shock Punch (Richard Dix) Comedy-drama May 23.,
Welcome Home (Cruie Prod.) Domestic com-dr May 30.,
Old Home Week (Meighan) Comedy June 6.,
Any Woman (Star cast) Comedy drama June 13.,
Little French Girl (Mary Brian) Drama June 13.
Are Parents People? (Betty Bronson) Domestic problems June 20.,
Eve's Secret (Betty Compson) Romantic drama June 20..
Beggar cm Horseback (all star) Imaginative June 20.
Manicure Girl (Daniels) Drama June 27.
Lost— A Wife (Menjou) Sophisticated com July 4.
Light of Western Stars (Holt) Vivid west dr July 4..
Paths to Paradise (R. Griffith) Whirlwind comedy July 11.
Grounds tor Divorce (Vidor) Drama July 11..
Lucky Devil (Richard Dix) Auto race comedy July 18.
Night Life ol New York (All-star) romedy drama July 25.
Marry Me (Vidor) Small town idyl July 25.
Street of Forgotten Men (all star) Bowery drama Aug. 1.,
Not So Ixmg Ago (Bttty Bronson) Drama Aug. 8.
Rugged Water (Lois Wilson) Drama Aug. 8.
Trouble With Wives (Vidor) Farce comedy Aug. 15.
Wild. Wild Susan (Bebe Daniels) Farce comedy Aug. 22.
Wild Horse Mrsa (Jack Holt) Zane Grey dr Aug. 22.
The Wanderer (all star) Prodigal son epic Sep, 5..
Man Who Found Himself (Meighan) Crook drama .Sep, 5.,
Coast of Folly (Swanson) Society drama Sep. 12.,
In the Name of Love (Cortez-Nissen) Comedy drama Sep. 12.,
Golden Princess (Betty Bronson) Bret Harte western ."^ep 19..
Pony Exorrsi fCruze oroducli- . . . Fnic of west Sep. 26,.
A Son of His Father (Bessie Love) Western drama Oct, 10,.
A Regular Fellow (R. Griffith) Typical comedy Oct. 17.
Vanishing American CDix- Wilson) Indian spectacular Oct. 24.
Flower of the Night (Negri) Drama Oct. 31,
Lovers in Quarantine (Daniels) Farce- comedy Oct. 31.,
6,763
7,908
5,970
6,221
5,903
6,821
6,453
8,584
6.116
6,522
7,980
7,167
5,889
6,773
9,994
7,187
6.293
6,186
6,796
7,017
5,750
r.<so
tat
6,000
6,732
6,223
5,767
6,076
6,777
6,602
6,558
5,721
6,151
5,909
6,780
5,963
5,628
6,586
6.205
6,874
5,959
6,420
6,850
6,741
5,692
5,935
6,908
5.526
6.366
6,943
6,015
6,489
5,774
7,164
8.173
7.29S
7.001
S.904
8,584
9,929
6.92S
5.077
lO.Ofil
6.374
6,570
PATHE
1925
Biting the Dust Terry cartoon Feb. 7..
Transatlantic Flight Terry cartoon
Change the Needle (.Arthur Stone) Comedy Feb. 14..
Family Entrance (Chas. Chase) Comedy Feb. 14..
Bigger and Better Jails Terry cartoon Feb. 14..
Fisherman's Luck Terry cartoon Feb. 21..
A Fox Hunt Spat Family Feb. 21..
Sporting Armor Sportlight Feb. 21..
Idaho cVivian Rich) Serial Feb. 21
Water Wagons Sennett com Feb. 21..
His Marriage Wow (Langdon) Comedy Feb. 28..
Plain and Fancy Girls (Chas. Chase).., ...Comedy Feb. 28..
Clean-Up Week Terry cartoon Feb. 28..
Haunted Honeymoon (Glenn Tryon) Comedy Feb. 28..
Raspberry Romance (Ben Turpin) Comedy Feb. 28..
Neptune's Nieces , Sportlight Mat. 7..
Bashful Jim (Graves) Mack Sennett com Mar. 7..
In Dutch Terry cartoon Mar. 7..
Dog Days Our Gang Mar. 7..
Percy (Charles Ray) ..Typical dr Mar. 14..
Should Husbands Be Watched Comedy ,.Mar. 14..
Hard Boiled (Chase) .....C^omedy i.Mar. 14..
Jungle Bike Riders "Terry cartoon Mar. 14..
Excuse My Glove Spat Family Mar. 21..
Giddap (Billy Sevan) Comedy Mar. 21..
Traps and 'Troubles Sportlight Mar. 21..
Pie Man Terry cartoon Mar. 21..
Zowiel Stereoskopik ..Mar. 21..
At the Zoo Terry cartoon ..Mar. 28..
Is Marriage the Bunkf (Chase) ...Comedy w Mar. 28..
Plain Qothea (Langdon) Comedy Mar.
Sailor Papa (Tryon) Comedy Mar.
Breaking the Ice (Graves) Comedy Apr. 4..
Love Bug Our Gang ...Apr. 4..
Housing Shortage .\ Terry cartoon ..Apr. 4..
Marriage Circus CTurpin) Sennett com .April 11..
Bad Boy (CThase) Comedy April 11..
Are Husbands Human? (Findlayson) Comedy April 11..
Sunken Silver (Ray-Miller) Serial , Apr. 18.
Lion's Whiskers Sennett com Apr.
Hold My Baby (Glenn Tryon) Comedy Apr.
S-O-S Terry cartoon Apr,
Adventures of Adenoid Terry cartoon Apr.
Deep Stuff Terry cartoon Apr.
Beauty Spots Sportlight Apr.
Remember When (Langdon) Comedy Apr.
Shootin' Injuns ....Our Gang com May
Big Red Riding Hood (Chase) Comedy May
Sporting Judgment Sportlight May
He Who Gets Smacked Sennett comedy May
Permanent Waves Terry cartoon May
Ixx>king For Sally (Chase) Comedy May
Grief in Bagdad Comedy May
Darkest Africa Terry cartoon May
Wild Papa Spat Family May
Skinners in Silk .Sennett com Mav
Fast Worker Terry cartoon May
Luna-cy Stereoskopik May
Tell It to a Policeman (Tryon) Comedy May
Sure Mike (Martha Sleeper) Comedy May 23
Echoes From the Alps Terry cartoon May 23.
Good Morning Nurse.., Sennett comedy May 30
"Dud^ Ranch" Days Sportlight May 3o'.
Ask Grandma Our Gang comedy May 30.
What Price (^oofy ? (Chas. Chase) Comedy June 6.
Horace Greeley, Jr. (Langdon) Burlesque June 6
The Runt....... Terry cartoon June 6.
Royal Four-flush Spat Family Tune 13.
Super- Hooper-Dyne Lizzies Sennett comedy June 13.
Riders of the Kitchen Range Comedy June 13.
End of the World Terry cartoon Tune 13.
Thundering Landlords (Tryon) Comedy Tune 20.
Twinkle-Twinkle Sportlight June 20.
Runaway Balloon Terry cartoon June 20.
Play Ball (Allene Hay-Miller) .Serial Tune 27.
Official Officers Our Gang com Tune 27.
In the Grease (Jim Findlayson) Comedy Tune 27.
Animal Celebrities Sportlight June 27
Isn't Life Terrible? (Chase) Cfomedy July 4.
Wine, Women and Song Terry cartoon July 4.
Chasing the Chaser (Findlayson) Comedy Tuly 4.
Sherlock Sleuth (Stone) Star comedy July 11.
The White Wing's Bride (Langdon) Comedy Tuly 11.
Oughl Stereoskopik July 11,
Learning How Sportlight July 11,
Daddy Goes a-Grunting (Tryon) Comedy tuly 18.
Sneezing Beezers Sennett comedy July 18.
For Love of a Gal Terry cartoon Tuly 18.
When Men Were Men Terry cartoon July 18.
Til- Frrshman fllarold Lloyd) roMepr mmedv Tulv 25.
Bov< Will be Boys Our Gang ccmiedy July 25.
Cupid's Boots (Graves) Comedy July 25.
Whv KiH« leave Home Sportlight Tiily 25,
Rmrville Fii-M Pay Terrv cartoon July 25,
A Yarn About Yam Terry cartoon Aug. 1.
Tee for Two (Alice Day) Sennett comedy Aug. 1.
Innocent Husbands fCThase) Comedy Aug, 1.
Kivalina of the Ice Lands Eskimo life July 11.
Buhhl^s Terry cartoon Aug. 8.
Iron Nac Srnnett comedy Aug.
"Jon. of Swat Sportlight Aug. 8.
Tame Mm and Wild Women (A. Stone) Comedy Aug, 15.
T iirkv Star. (H I.angdon) Comedy Aug. 22.
Marv, O'leen of Tots Our Gang Aug. 22.
•s-v-n Af»« of Sporf Snortlight Aug. 15.
Iliifter V'ngern fBevan) Comedy Aug, 29,.
PolH Tiirlcy (Alice Day) Comedy Aug. 29.
Thwr Window Washers Terrv cartorwi Aug. 29.
Ov^r the Plate Terrv cartoon Aug. 29
A Runaway Taxi Sterrnskopiks Sep. 5
tlarrier Bii«.fers <!nortlighf Sep. .I
Warnvrd Follies Terry cartoon ."^ep. 5
WfW \V»«t (J Mtilhall H. Ferguson) Cirriis serial ,<?ep. 12,.
Vo Father to Guide Him (Chase) Comedy S!ei>. 12.
Madame Sans Jane (Findlayson) Comedy Sep. 12.
28.
18
25.
25.
25.
25.
25.
25.
2.
2.
2.
2.
2.
9.
9.
9..
16.
16.
16.
16.
23.
1,000
1,000
2,000
1,000
1,000
1,000
2,0UO
1. uuu
10 ep.
2, MU
2,IXX)
l,UOtl
1, M)
2, tXXJ
2,000
l.OOU
2,000
1,000
2,000
6,000
1,000
2,000
1,000
2,000
2,900
1,001
1,001
1,001
1,000
1,000
3,000
2,00*
2,000
2,000
1.000
2,000
2,000
. 1,000
. lOep
. 2,000
. 2,000
. 1.000
. 1,000
. 1,000
. 1,000
. 2,000
. 2,000
. ,1,000
. 1,000
. 2,000
. 1,000
. 2,000
. 1,000
, 1,000
, 2,000
. 2,000
. 1.000
. l,OJ0
. 2.000
. 1,000
. 1,000
. 2,000
. 1.000
. 2.000
. 2,000
. 2.000
. 1,000
. 2,000
. 2,000
. 1,000
. 1,000
. 2,000
. 1,000
. 1,000
.lOep.
. 2.000
. 1,000
. 1,000
. 2,000
. 1,000
. 1,000
. 2.000
. 2,00C
. 1,000
. 1,000
. 2,000
. 2.000
1.000
. 1,000
. 6,883
. 2,000
. 2.000
. i.nno
. i.non
. i.ono
. 2.000
. 2.nnn
. S.rnn
. i.nno
. 2.000
. i.ono
. 2,000
. 2.000
. t.nnii
. 2.nno
. 2,000
. 2.onn
. i.nnn
. I.non
. l.non
. I.non
. I.nnn
lOm.
. a.nnn
. 2,000
170
MOVING PICTURE WORLD
November 14, 1925
Rind of Pictuic
Review, rect
Ugly Duckling Terry cartoon Sep 19..
Soniewliere in Somewhere Comedy of war zone Sep 19..
Big Kick (Engle Molian) I'iglit comedy Sep. 26..
Your Own Back Yard Our Gang Sep. 26..
Hungry Hounds Terry cartoon Sep. 26..
Nuts and Squirrels Terry cartoon Sep. 26..
Moonlight and Noses (Clyde Cook) Comedy Oct. 3..
Outings for Ail Sportlight Oct. 3..
Lion and the Monkey Terry cartoon 'X't.
Caretaker's Daughter (Chase) Comedy Oct. 10..
Hero Wins Terry cartoon Oct. 10..
Love and Kisses (Alice Day) Sennett comedy Oct. 10..
Solid Ivory (Mohan- Engle) Comedy Oct. 10..
Oevcr Feet Sportlight Oct. 17.
Cuckoo Love (Tryon) Comedy Oct. 17.
Good Morning, Madam (Graves) Comedy Oct. 17.
Air Cooled Terry cartoon Oct. 17.
All Wool (Earl Mohan) Roach comedy Oct. 24.
Closer than a Brother Terry cartoon Oct. 24.
A I'unch in the Nose Roach comedy Oct. 24.
A Sweet Pickle Sennett comedy Oct. 24.
Dangerous Curves Behind Sennett comedy Oct. 31.
Better Movies Our Gang Oct. 31.
Wild Cats of Paris Terry cartoon Oct. 31.
Honor System Terry comedy Nov. 7..
Should Sailors Marry (Cook) Comedy Nov. 7..
1,000
2,000
1.000
2,000
1,000
1.000
2.(iro
l.iiOC
l.OTO
2,000
1,000
2,000
i.onn
. 1,000
. 2,000
. 2,000
. 1,000
. 1,000
. 1,000
. 2,000
. 2.000
. 2,000
. 2,000
. 1,000
. 1,000
, 2.000
PRINCIPAL PICTURES
1924
Liiten Lester (all-star) Comedy-dram* May 10.. 6.242
Daring Youth (Daoiels) Comedy-dram« May 17.. 5,975
Daughters of Pleasure (Prevost) Drama , May 24.. 6,000
Masked Dancer (H. Chadwick) Mystery drama May 31.. 4,987
Good Bad Boy (Joe Butterworth) Comedy-drama June 7.. 5,198
Captain January (Baby Peggy) Sea story July 12.. 6,194
Helen's Babies (Baby Peggy) Comedy-drama
Mine With Iron Door (all-star) Adventure drama Dec.
Uu.
Ke- Creation of Brian Kent Drama
27.. 7,800
1925
M.. 6,878
PRODUCERS DISTRIBUTING CORP.
1924
14..
21..
28..
10..
25..
11..
25..
1..
Night Hawk (Carey) Western Jun.
Lightning Rider <(i«rey) Western Jun.
What Shall I Do? (Mackaill) Drama Jun.
Ix:gend of Hollywood (Marmont) Drama Jan.
kV'elcome Stranger (Vidor) Comedy-dr Oct.
Barbara Fnetchie (Vidor) Civ. War dr Oct.
Koaring Rails (Carey) Railway dr Oct
Another Scandal (Lois Wilson) ...Sex theme Not.
Another Man's Wife (Lee-Kirkwood) Drama
Tronning With Ellrn (H. Chadwick) Comedy-dr
Reckless Romance (Star cast) Comedy feature Nov. 22..
^iren oi Seville (Deaa> Drama Nov. 29..
1925
CThorus Lady (Livingston) Comedy-dr Feb. 21..
Cafe in Cairo (Dean) Drama Mar. 28..
Flaming Forties ((^rey) Western
The Mirage (Vidor) Drama '. .
Let Women Alone (O'Malley-Hawley) Drama
Soft Shoes (Carey) Western
Charlev's Aunt (Syd (Thaplin) Farce-comedy TA. 21..
Her Market Value (Ayres) Drama
Girl of Gold (Vidor) ...Drama
On the Threshold (all-iUr) Drama
Beyond the Border (Carey) Western '
Beauty and the Bad Man (Star) Western \
Friendly Enemies (Weber & Fields) Comedy dr •• May 16'
Crimson Runner (Priscilla Dean) Stromberg melo June 13
Silent Sanderson (Carey) Cattle — gold 6eldt Juna 20
Stop Flirt ing (all star) Light comedy June 27
Beauty and the Bad Man (Mabel Ballin). . Drama July 4
Awful Truth (Agnes Ayres) Light comedy July ]]"
Texas Trail (Carey) Typical western July ]g'"
Private Aflfairs (flulette) (Character drama Aug 1
Hell's Highroad (Leatrice Joy) Love drama -Sen 12
Seven Days (Lillian Rich) Comedy feature Sep' 12 '
Coming of Amos (Rod LaRoque) Comedy -drama Sep' 19 "
Without Mercy (Vera Reynolds) Drama
Prairie Pirate (Harry Carey) Western '.'...'.'.'..
People vs. Nancy Preston ITnderworld drama !!!!!!!!!'
Simon, the Jester (O'Brien-Rich) Comedy-drama "
Road to Yesterday (Schildkraut) Spectacular drama .'..!'......
Man from Red Gulch (Carey) Western \'.'.'.'.
Wedding Song (Leatrice Joy) .'South sea drama
Madame Lucy (Julian Eltinge) Farce-comedy
Off the Highway (W.V. Mong) Drama Ott 3
5.115
6.000
6,000
5,414
6,618
7.179
5,753
7,000
5,015
6.452
5,530
6,724
6.020
5,656
5.770
5,770
5,620
7.21^
5,931
4.969
4,469
6,288
4,775
4.841
5,161
5,794
5.917
4,720
6.132
6.084
6,974
5,077
7,641
B. P. SCHULBERG PROD.
.Dec.
1924
27
1925
24..
21..
31..
14..
9,
6,626
5.950
5 140
6.147
6.107
6.228
6.om
6,324
5.979
6.48R
6.080
Triflers (Busch-Mayo) Paris soc. dr
Capital Punishment (Qara Bow) Prison dr Jan.
Boomerang (Oara Bow) Comedy-dr ..Mar
Parasite (Belbmy-Moore-Washburn) Drama ...Jan.
Mansion of Aching Hearts (all-star) Melodrama , .Mar
Go Stra=»*t (Star »ast) Drama !May
Faint Perfume (Seena Owen) Romantic drama June 27
My Lady's Lips (CTIara Bow) Crook drama .July 25
Parisian Love (Clara Bow) Apache drama An» IS
Girl Who Wouldn't Work (De La Motte) Modern drama Ang 22"
Plastic Age (Bow-Ki'thl College story Oct 10..
The Other Woman's Story (Calhoun) Mystery drama Oct. 31..
TIFFANY PRODUCTIONS, INC.
1925
Souls for Sables Society drama Sep 5.. 6.500
The Sporting Chance Racing drama 6,500
Lightning Drama elsOO
Morals for Men Society drama 6.50J
The Lodge in the Wilderness Dramo 6.WI
Morganson's Finish Drama *] 6.500
Tale of a Vanishing People Drama 6!snn
The Travis Cup ■ Hrama ....'.!"..'..!... 6..5nn
The Wrong Coat Drama ejson
The Dumb Head Drama 6."w
The Life of a Woman Drama 6.500
Kind of Picture Review Feet
TRUART FILM CORPORATION
Passionate Youth Society drama '. 5,800
Marrying Money Society drama 5,800
Dollar Down Society drama 5,800
Age of Indiscretion Drama 5,800
"Where the Worst Begins" Comedy drama 5J00
The Hurricane Drama 5,800
Salvage Drama 5,800
Romance Road Drama 5.800
The Fighting Cub Newspaper drama 5,800
NOVELTY SERIES
Three in Exile • 5,800
The Wild Girl 5.800
Pals 5,800
The Silent Witness 5*B
UNITED ARTISTS
Isn't Life Wonderful? (Dempster) Realism Dec.
Salvation Hunters (Von Sternberg prod.). Symbolical dr Feb.
Thief of Bagdad (D. Fairbanks) I^antasy Mar.
America (Griffith prod.) Historical drama Mar.
Waking Up the Town (J. Pickford-Shearer>i miicdy dr April
Don Q. Son of Zorro (D. Fairbanks) Typical Fairbanks June
Sally of the Sawdust (Dempster) D. W. Griffith prod Aug.
Gold Rush (Chaplin) A Dramatic comedy Aug.
Wild Justice (Peter the Great) Dog meltwirama Aug.
Little Annie Rooney (Pickford) Typical "Mary" ()ct.
1924
13..
1925
14.
29..
8..
11..
27.
IS.
29
29.
31.,
8,250
. i9»
12,U(J0
11,4-12
*jm
.11.010
. 9.S00
. 8.535
5
8,500
UNIVERSAL
1925
Here's Your Hat Comedy May 9.. 1.000
Line Runners Western reissue May 9.. 2,000
Ridin' Thunder (Hoxie) Western May 16.. 4,Ji4
Raffles (House Peters) Drama May 16.. S.SW
Queen of Aces (Wiley)... -Century comedy Wjy 16.. 2.000
Koaring Waters Mustang western May 16.. 2,UU0
Wild West Wallop Mustang western May lo..2,0X
The Meddler (Desmond) Western melo May 23.. 4.890
Sleeping Sickness (Edwards) Bulls-eye comedy May 23.. 1,000
Rolling Stones (Chas. Puffy) "Fat man" com May 23.. 1.000
Love Sick (Lake) Sweet 16 comedy May 2J.. 2.000
The Teaser (LaPlante-O'Malley) Comedy-drama May 30... 6.1)00
Slick Articles (Karr-Engle) Century comedy May 30... 2,000
Locked Out Sweet 16 comedy May 30.. 1,000
I'll Show You the Town (Denny) Comedy June 6.. 7,400
Nobody Wins Sweet 16 Comedy June 6.. 1.000
Showdown (Art Acord) Mustang western June 6.. 2.000
Price of Pleasure (Valli-Kerry) Romantic drama June 13.. 6,618
Speak Freely (Edna Marian) Century comedy June 13.. 2,000
Nearly Rich (Chas. Puffy) Fat man comedy June 13.. 1,000
Kicked About (Eddie (jordon) Century comedy June 13.. 2,000
Siege (Valli O'Brien) Drama June 20.. 6,426
Gridiron Gertie (Wiley) Century comedy June 20.. 2,000
Queer, of the Roundup (Ed Ci)bb) Mustang western June 20.. 2.000
Outlaw (Perrin-Lorraine) Mustang western June 20.. 2,0flf
Dog Biscuits Sweet 16 comedy fune 20.. 1.000
Ice Cold Sweet 16 comedy June 20.. I.OOO
Heart Trouble Sweet 16 com July 25.. 1.000
Dry Up (Jack Singleton) Century com July 25.. 2.nnf'
White Outlaw (Hoxie) Western June 27.. 4.850
Nicely Rewarded (Chas. Puffy) Comedy ™ June 27.. 1.000
Rough Party (Alt-Karr) Century comedy Tune 27.. 2.000
Pronto Kid (Ed Cobb) Mustang western, Jtme 27.. 2.000
Unwelcome (Chas. Puffy) Comedy , June 27.. 1.000
Henty of Nerve (Edna Marian) Century comedy July 4.. 2.000
Beauty and the Bandit (l-arkin) Mustang western July 4.. 2.000
Married Neighbors (Engle-Darlington) Century comedy July 4.. 2.000
A Lucky Accident (Puffy) Fat man comedy July 11.. 1.000
Just in Time (Wanda Wiley) Century comedy July 11.. 2.000
Ropin' Venus (Josie Sedgwick) Mustang western July 11.. 2.000
Knockout Man (Perrin-Lorraine) Reissue western July 11.. 2.000
Little Giant (Hunter-Murphy Comedy July 18.. 6.85*
Discord in "A" Flat Sweet 16 comedy July 18.. 1.000
Polo Kid (Eddie Gordon) Comedy July 18.. 2.008
Battle of Wits (Josie Sedgwick) Western Tulv 18.. 2.nn«
Gnme Woman (Louise Dresser) Drama Aug. 1.. 7.500
Milky Way (Puffy) Comedy Aug. 1.. 1.000
Short Pants Sweet 16 comedy Aug. 1.. 1.000
Paging A Wife (AI Alt) Century comedy Aug. 1.. 2.000
Fighting Schoolmarm (Sedgwick) Short western Aug. 1.. 2.000
Home Maker (Alice Jovce Oove Brook) Domestic drama Aug. 8.. 7.735
Lorraine of the IJons (Miller-Kerry) Tnnule melodr Aug. 8. . 6.700
Raiders of the North fLarkinl Northwest dr Aug. 8.. 2.(tt>
After a Reputation (Edna Marian Century comedy Aug. 8. . 2.000
Greenhorn (Chas. Puffv) Comedy Aug. 8.. 1.000
A Woman's Faith (Rubens-Marmont) Drama Aug. 15.. 6.02J
Crying For Love (Gordon) Century comedy Aug. 15.. 2.000
His New Suit (Arthur Lake) Comedy Aug. 15.. 1.000,
Best Man (Josie Sedgwick) Western Aug. 15.. 2.000
Circus Cvclone (Art Acord) Western Aug. 22.. 4J97
Won Bv 'Law fWanda Wiley) Century comedy Aug. 22.. 2.00O
Speak Easy (Oas. Pnffy) Comedy Aug. 22.. 1.000
Stand Up and Fiirht (Jack Perrin) Western Aug. 22.. 2.0O0
Where Was I? (Reginald Denny) Farce-com-romance Aug. 29.. 6.6.30
Buster Brown Series Outcault's "kid" ser Aug. 29.. 2.000
Educating Buster Brown Buster Brown Aug. 29. . 2.000
Buster. Be Omd Buster Brown Aug. 29.. 2.000
Perils of the Wilds (^onomo) .Serial .Sep. S.. 10 en
.California Straight Ahead (Denny) Thrill comedy Sep. 5.. 7.238
Peacock Feathers (J. Logan) Domestic drama Sep. 5.. 6.747
Stranded (Edna Marian) Century comedy Sep. 5.. 2.000
The Prirfv Sweet 16 comedy 5?ep. 5.. 1.000
nvnamite''! Daughter (Sedgwick) Mustang western Sep. 5.. 2.000
Pleasure Bent (Puffy) F.it man comedy S<-p. 1.000
Call of Oiir-iee (Art Acord) Blue Streak western Sep. 12.. 4.nRl
Tricked (Cobb) Mustang western Sep. 12.. 2.000
Fi'eht Within (Larkin) Mu<rtang western Sep. 12.. 2.000
niantom of the Opera (Chancy) Suspense-mystery Kep 19.. 8.404
Storm Breaker CHomse Peters) Sea town melo Sep 19.. 6.064
Westward Ho (Puffy) BlueBird comedy Sep 19.. 1.000
Too Much Mother-in-Law Century comedy Sep 19.. 2,000
November 14, 1925
MOVING PICTURE WORLD
171
Kind 6f Picture
Review.
Officer No. 13 (Eddie Gordon) Comedy '. Sep 26.!
Bustin' Through (Hoxic) Blue streak western Oct. 3.,
Cupids Victory (Wanda Wiley) Comedy • <c\. ?
By the Sea (Puffy). Comedy Oct. 3..
Calgary Stampede (Hoot Gibson) Thrill western Oct. 10..
Just Cowboys Short western Oct. 10..
■fi Short western Oct. 10..
Xhe Kaid.... Sliort western Oct. 10..
Oreen Eyed Monster (Arthur Lake) Comedy Oct 10..
Absent Minded (Neely Edwards) Buils eye com Oct 17.,
Road from Latigo (E. Cobb) Short western Oct". 17..
Ace of Spades (Desmond) Western chapterplay Oct. 24
Nursery Troubles (Edna Marian) Century comedy Oct. 24..
Shootin Wild Mustang western Oct. 24..
Hidden Loot (Hoxie) Action western Oct. 31..
Boundary Line (Fred Humes) Short western Oct. 31..
A Taxi War (Eddie Gordon) Comedy Oct. 31..
Triple Action (Pete Morrison) Action western Nov. 7..
Rustlers From Boulder Canyon Short western Nov 7
Kick Me Again (PufTy) Comedy Nov. 7.!
Oh, Buster Buster Brown Nov. 7..
Feet
2,000
2,000
6,709
1,000
2,000
, 4,500
2,ClQ
1.000
5,924
2,000
2,000
2,000
1,000
1,000
2,000
2,000
2,000
4,738
2,000
2,000
4,800
2.00G
1,000
2,000
VITAGRAPH
1925
Two Shall Be Bom (Novak-Harlan) Drama _
Pampered Youth (Landis Calhoun) Drama , Feb. 21..'6,640
Redeeming Sin (NazitnoTa-Tellegen) Apache dr Jan. 31.. 6.227
Fearhound (Daw- Welch) Melodrama „ Feb. 14.. 5,700
rides of Passion Drama , May 2.. 6.279
School for Wives (Tearle Holmquist) Drama ..April II.. 6,182
Baree, Son of Kazan (Stewart) Northern drama May 30.. 6.893
Wildfire (Aileen Priiigle) Racing melo June 20.. 6.550
Steele of the Royal Mounted N. W. Drama June 27.. 5,700
Happy Warrior Drama , July 18..7.S65
Ranger of the Big Pines (K. Harlan) ....Forest Ranger dr Aug. 8.. 7,032
Love Hour (H. Gordon -Fazenda) Melodrama Sep. 12.. 7,036
WARNER BROS.
1924
This Woman (Rich) Society drama Nov. 1.. 7.100
Lover of Camille (all-star) Romantic drama Nov. 29.. 7,180
Dark Swan (Prevost Blue-Chadwick) Drama , Dec. 6.. 6,800
1925
Narrow Street (D. Devore-Matt Moore). . Light comedy Jan. 17.. 6,700
Lighthouse hy thi- Si-a (Rin-Tin-Tin) Melodrama Jan. 10.. 6.700
Lost Lady (Irene Rich) Social drama Feb. 7.. 6,700
KecottipcU!,e (frcvuBi Blue) ^jocicty drama May 2.. 7,480
On Thin Ice (T. Moore- Edith Roberta) .... Drama Mar. 21.. 7,046
Bridge of Sighs (Dorothy MacKaill) Pathoa dr Apr. 4.. (,694
My Wife and I (Rich) Emotional drama May 30..
Man Without A Conscience (louis-Rich) .. Drama June 27.. 7,182
How Baxter Butted In (M. Moore-Devore)Comedy July 4.. 6,592
Woman Hater (Chadwick- Brook) Love drama July 25.. 6,591
Tracked in Snow Country (Rin-Tin-Tin).. North drama Aug. 1.. 7,139
Eve's lover (Bich-Lytell Louis-Bow) Drama Aug. 8.. 7,237
Kiss Me Again (Lubitsch prod.) Light comedy Aug. IS.. 6,722
Limited Mail (Monte Blue) Railroad melo Sep. 12. . 7,144
Wife Who Wasn't Wanted (Rich) Romantic drama Sep 19.. 6,858
His Majesty, Bunker Bean (M. Moore) Farce comedy Sep. 26.. 7,291
Below the Line (Rin-Tin-Tin) Dog melodrama Oct. 3.. 6.053
Man on the Box (Syd (^aplin) Farce-comedy Oct. 10.. 7.481
Compromise (t. Rich, C. & Brook) Domestic drama Nov. 7.. 6,789
Red Hot Tires (Monte Blue) Farce comedy Nov. 7.. 5,452
MISCELLANEOUS
ARTCLASS PICTURES CORP.
1924
Biff Bang Buddy (B. Roosevelt) Thrill dr Sep. 20.. 4,500
Fast and Fearless (Buffalo Bill, Jr.) Thrill dr Sep. 27.. 4,500
Walloping Wallace (B. Roosevelt) Thrill western Oct. 11.. 4,700
Hard Hittin' Hamilton (Buf. Bill, Jr.) Thrill western Oct. 18... 5,000
1925
Gold and Grit (B. Roosevelt) Thrill dr April 11.. 4,650
Bringing Home the Bacon (Buffalo Bill). .Thrill dr 4,650
After Six Days Biblical spec 10,000
Deerslayer (J W. Kerrigan) 5,000
On the Go (Buffalo Bill, Jr.) Western Apr. 4.. 4,825
Reckless Courage (Buddy Roosevelt) , Thrill western May 2.. 4,851
Quicker 'N Lightning (Buffalo Bill, Jr.)... Thrill drama June 6.. 5,000
Tearin' Loose (Wally Wales) Stunt western June 13.. 5,000
ASTOR DISTRIBUTING CORPORATION
A Lover's Oath (Novarro) Melodraima ....
Business of Love (Horton) Cximedy-drama
The Shining Adventure (Marmont) Drama
The Wrongdoers (Barrymore) Melodrama
5,845
6,038
5,126
6,424
BANNER PRODUCTIONS
1924
The Truth About Wives Sherman-Hampton Aug. 2.. 5,600
"The Man Without a Heart Novak-Harlan Aug. 2.. 6,000
Those Wbo Judge All star Aug.^^^. 5,700
Daughters Who Pay All star cast May 3U.. 5,800
Wreckage (May Alison) Drama Sep. 5.. 5,992
COLUMBIA
1924
Midnight Exprra* (Hammentein)
.... Railroad mela Dec. 6 5.967
1925
After Business Hours (Hamraerstein) Domestic mela July 4.. 5.600
Danger Signal R R- melodrama 5,584
Unwritten Law Drama
Waldorf
Steppin' Out Comedy
Ladies of Leisure Drama
S. O. S. (Perils of the Sea)
Lure of the North ,
Enemy of Men Drama J^*
Price of Success Society drama 5,500
Sealed Lips
Fate ol a Flirt
Thrill Hunter ..
Penalty of Jazz
Kind of Picture
Review Feev
Perfection
Speed Mad 4
New Champion .'.."!!!.'.'.'!.."!!!!!!!. 4470
Great Senration
Fight to the Finish
Handsome Brute ...
C. C. BURR
Average Woman (Pauline Garon) Drama ..
Lend Me Your Husband (Kenyon) Drama ..
Youth lor Sale (S. Holmquiit) Drama ..
The Early Bird (Umes) Comedy .
.Feb.
Oct.
.Dec.
1924
y.. 6,400
6,70U
18.. 6,5U0
27 . 7,00«
1925
2J.. 6,700
Crackerjack (Hines) Typical comedy May
CRANFIELD & CLARK
Let's Go Fishing Holland- scenic Nov. 7.. 1,000
GINSBERG DISTRIBUTING CORP.
1925
Love Gamble (Lillian Rich) Melodrama July u.. 5 76'
Before Midnight (Wm. Russell) Crook melodrama luly II.. 4 KO
Big Pal (Wm. Russell) I'rize fight dr Oct. 24.. 5,800
INDEPENDENT PICTURES CORP.
Drug-Store Cowboy (F. Famum) Western com.-dr Feb
Riders of Mystery (Bill Cody) Western May
Gambling Fool (F. Famum) \Vc»icrn . May
Fighting Sheriff (Bill Cody) Western '....".'.'.'.May
Border Intrigue (F. Farnum) Western May
LEE-BRADFORD CORP.
Pearl of Love (Leslie)
Lights of London (Wanda Hawley) !...!.!.!!!!.!!!
Passion's Pat'iWay (Estellc Taylor)
Unrestrained Youth (Brandon Tynan)
Passionate Adventure (Joyce-Brook)
Way Down Upon the Swanee River
Wolfblood (M. Clayton)
1925
/ .
2.
9..,
23.
30.
4.35«
5,000
5,000
5.000
5,000
6.000
6.000
6.000
6,000
8,U00
6.000
6.000
LUMAS FILM CORP.
Overland Limited R. R. melodrama.
A Little Girl in a Big City Heart int. se
His Masetr's Voice (Thunder, dog) Animal dr
Shadow on the Wall Crock drama
Police Patrol Melodrama
Part-Time Wife Drama
POST SCENICS
Holland Scenic
6.00B
6.890
5.750
6.050
5,689
6,075
,Nov. 7.. 1,000
RAYART
Butterfly Comedies (Gloria Joy)
1925
Super Speed (Reed Howes) Automobile com.-dr Feb. 7.. 5,227
Geared to Go (Howes) Drama 5,117
Right Man (Larkin) Drama 4,571
Winning a Woman (Perrin-Hill) Drama 4,865
Getting 'Em Right (Larkin) Drama 4,669
Quick Change (Larkin) , Drama
Youths Gamble (Howes) Drama
Double Fister (Perrin) Drama
Fear Fighter :
Crack O' Dawn
Goat Getter
Snob Buster (Reed Howes) Action melodr Aug. 22.. 4,970
Cyclone Cavalier (Reed Howes) Action-romance Sep. 26.. 4,928
RED SEAL
1925
Daisy Bell Song Cartoon May 30.. 1,000
Ko-Ko Sees Spooks Fleischer cartoon Juno 13.. 1,000
Hair cartoons Marcus cartoon June 20.. 300
Ko-Ko Celebrates the Fourth Fleischer cartoon July 4.. 1,000
Hair Cartoon Marcus cartoon July 4.. 300
Evolution Timelv novelty (feature) .. July 25.. 4.200
Ko Ko Nuts (Out-of-Inkwell) Fleischer cartoon Sep. 5.. 1,000
Marvels of Motion (Issue D) Fleischcr-Novograph Sep. 13.. 1,000
My Bonnie Ko-Ko Song Cartune Sep. 12.. 1,000
Silvery Art (special) Skiing in Alps Sep 19. . 2.000
Lands End Gem of the Green Sep. 26.. 1,000
Through Three Reigns Historical Sep. 26.. 2,000
Ko-Ko on the Run Out of Inkwell Sep. 26.. 1,000
Flirting With Death Alps skiing Sep. 26.. 2.000
Ko-Ko Packs 'Em Fleischer cartoon Oct. 17.. 1,000
Film Facts (Issue H) M.itrazine Oct. 17.. 1,000
WM. STEINER PROD.
1924
On Probation (Edith Thornton) Drama Dec IJ.. 5.00f
Hidden Menace Stunt dr 5.00C
Branded a Thief Western 5,060
Verdict of the Desert Weifem 4,745
Valley of Vanishing Men Western 4,652
1925
Trouble Buster (Leo Maloney) VVestem Feb. 21..S,O0r
SHORT FILMS SYNDICATE
Thirty Years Ago Novelty
I Remember T>antoraI
'nvisible Revenge
1925
15..
1,000
15..
1.000
...Oct.
17..
i.oon
...Oct.
31..
1,000
UFA FILMS, INC.
1925
Siegfried (star cast) Romantic drama Sep. 12. . *.000
WINKLER
Jail Bird Alice cartoon Oct. 31.. 1.000
The Theatre of To -Day
Equipment — Presentations — Prologues — Music
Edited by Colby Harriman
Clarke Discusses Programs
Eric Clarke, managing director of flic Eastman Theatre,
Rochester. N. Y .. has zimtten us an interesting letter zvhich
zi'r zcant to pass on to managers in general. Mr. Clarke dis-
cusses de luxe program compilation in a practical manner.
"r T^LIKE the Broadway houses in New York, we, at
\^ the Eastman Theatre in Rochester must keep on
a])pealing to the same audience week after week, and it does
not pay to attract our audience by sensational means.
"To appeal to one-eighth of the population in a city where
other forms of entertainment are available calls for a diver-
sification of program that will contain something to appeal
to the particular tastes of the various classifications of the
patrons. The de luxe program has clearly come to stay,
and the tendency is to greater program variety. For this
purpose the exhibitor, as will be seen, must have short
features.
"Experience has established the two-hour show as a
suitable length. Experience also teaches that a well-
diversified program with six or seven numbers is far more
attractive than a program in which the feature runs tlic
full two hours. Let us prepare an imaginary program.
"Every bill should contain an overture. We have found
this an ideal number, if about eight minutes long. Every
second more than nine minutes takes away from whatever
success with the crowd you may have been achieving u])
to that point,
"Every bill should contain a weekly film news number.
I consider the weekly, if good, next in importance to the
feature. We have tried all sorts of lengths and have made
up our minds to certain things. First, if less than six
minutes in length the weekly leaves the audience dis-
satisfied. The average subject runs somewhere between
one and one half minutes. Five subjects is too little.
Second, you can show news up to fourteen or fifteen min-
utes without tiring your audiences. Feature lengths, how-
ever, are such that we usually do not show news above ten
minutes.
"Every bill should have a presentation. This can vary
all the way from the tableau shown for half a minute or so,
which we have to arrange when we get a long feature, to a
big act of twenty-five minutes. We rarely exceed ten
minutes for a presentation, since, if we have time, we find
it better to program two units instead of one.
"Every bill should have comedy or novelty film of some
kind. It diversifies the show and it is practical, too, for if
placed after the feature and before the overture, it permits
the seating of the crowds before the overture starts.
"Now to sum up, we have this time-table:
"Overture 8 minutes
"Weekly 10 minutes
"Presentation 10 minutes
"Comedy or Novelty 10 minutes
"If we take these as our minimum, a feature film that
runs longer than an hour and twenty minutes will hurt
its own chances of success by its lengtli.
"When pictures are longer, we can do three things: 1, re-
duce the number of items in the program; 2, cut the pic-
ture; 3, run it faster. Of the three, it is clear that we least
of all wish to sacrifice variety. As to cutting, w e recognize
that the producers ought to be more competent to cut
than we are ; yet I am frank to say that during the past
year we have had many features come to us in a condi-
tion where the elimination of some hundreds of feet actually
improved them."
Demonstration of Neiv Piano
MUSIC circles are discussing seriously and we might
add in amazement the instantaneous success
which was accorded the New York introduction of a new
piano device invented by John Hays Hammond, Jr. The
public demonstration was made by Lester Donahue, pianist,
with the Philadelphia Orchestra in a concert at Carnegie
Hall, last Monday night. Concert No. 2 in C minor by
Rachmaninoff was presented for piano and orchestra with
Leopold Stokowski, conducting. The introduction of the
device under such auspices immediately marked it as one
worthy of consideraiton by musicians. The device was
])rogrammed as "a piano to which have been added certain
imjirovements in tone and pedal."
We published a brief description of this musical device
last August, but to be explicit in our report of the instru-
ment, we are reprinting a description of the operation and
construction as outlined l)y its inventor, Mr. Hammond.
"The instrument aims to overcome the familiar limita-
tions of the piano's tone by a system of reflectors, which
should cover the entire top and' bottom of a soundproof
case. The reflectors are parallel, revolving slats, which can
be opened or closed at the will of the player. Since the case
is sound-proof, the tone can be built up within the piano-
forte and then permitted to escape at will. The action is a
sort of acoustic regeneration, maintaining viljrations of the
sound board for unusual durations of time."
"The following qualities differentiate the instrument from
the standard piano : First, its increased sonority. Second,
its capability of maintaining as a straight dynamic line the
effect of undying tone. Third, the differentiation of melodic
from accompanimental ])assages.
"Fourtli. the advantage is the ability to open the re-
flectors with the dying of the tone to gain the effect of a
level tone. The fifth is its power to change the quality of
the upper harmonics after the keys have been struck. In
this way remarkable tone-color changes may be obtained."
Finston Becomes Qeneral Musical Director
IT is reported that Nathaniel Finston, musical driector of
the new Metropolitan Theatre, Boston, and prominently
associated with Balaban and Katz as their principal musical
head, will be brought to New York to assume the musical
direction of all the Famous Players-Lasky-Balaban and
Katz houses throughout the country. Mr. Finston is to be
put in charge of the musical policies of the merged theatres.
The selection of Mr. Finston assures a consistent operation
of musical programs as he has been identified with the lead-
ing New York and Chicago theatres and is thoroughly con-
versant with the compilation of correct de luxe programs.
Qamharelli Leaves Capitol
M.\RIA GAMB.\RELLI, premiere danseuse and ballet
mistress of the Capitol Theatre, New York City, has
terminated her contract after a three-year engagement and
will be starred in a musical comedy to be produced by a
prominent producer. Mile. Gambarelli is perhaps one of
the best known ballet dancers in the first run theatres and
the production fraternity wish her success in her new en-
gagement.
^^Romance and the Ages
EPISODE TWO
A Four 'Part Offering, Which Should Appeal Because of
Its ISIovelty — Blending of Music, Colors and Lighting
Will Aid in Presenting a Popular Prologue
Moving Picture World Presentations — Devised By Colby Harriman
THE second episode in the presentation
serial, "Romance and the Ages," is
scenically Hnked with the first sub-
ject. In Episode One, the songs and dances
of the primitive peoples was emphasized.
This episode tells the story of the love songs
and rhythmic dances of the early Greeks,
with a suggestion of the influence of the
Egyptians, and a coloring of the approach-
mg militarism of the Romans. To secure
this effect it will be necessary to select num-
bers which have definite characteristics, such
as a dance or song which directly relates to
the moods of such periods.
The pantomimic story which can be told
may be routined as follows : The dancing
girls garbed in diaphanous costumes of the
early Greek period open the action with a
dance. The singer, a man dressed in the
costume of a Roman soldier enters, renders a
song number with the dance for a back-
ground. The girl, a singer and dancer,
dressed in Egyptian garb is brought in captive
by two soldiers. She is confronted by the
man, she begs to be released from the chains.
He finally consents and the girl does an
Egyptian dance number. For a finale, the
love song theme is introduced and should be
sung by the man and the woman.
The set is similar to the one of Episode
One. The basic portion, or foreground will
remain the same. If the previous issue of
the Moving Picture World will be consulted,
it will be easy to note how this set as illus-
trated becomes a part of the last set.
The foreground remains unchanged. The
silhouette drop is raoved back and is to be
used as a back drop. The rock profile
which was used back of the silhouette drop
is placed in front of it and used as a ground
row defining a distant mountain range. The
ground row used in front of the silhouette
dtop is placed in front of the up-stage row
and used to give more depth and definition
to the background. The platform used back
ot the silhouette drop can be moved down
stage and form the body of the platform
and facade. The facade is constructed out
of columns or flat pieces painted to give
the columnar effect. A circular step should
skirt the front of the platform. The columns
should be set in a circular formation to give
the proper facade effect. The beam and
coping can be profile or compo board cut in
section and fastened to the columns. It is
suggested that the facade be made in sections
as the next episode makes use of the facade
in a different manner. Vines and other
foliage can be used to dress the columns, the
background and the foreground right and
left. Two set trees, of the box wood type,
should be used to -dress the spaces below
the small arches right and left.
The lighting treatment should be colorful,
emphasizing the lighter tones, "the fresh-
ness of Spring." The foreground flooded in
a blend of orange and light amber. A blue-
green sky, with a purple tone on the ground
rows, and an orange amber glow along the
top of the down stage ground row. The
facade should be highlighted with canary and
rose from right and a green-light blue from
left. The performing area should be flooded
with border spots made up in canary and
rose, and side spots shafted from right and
left in orange amber and canary.
The costumes should be selected to reflect
the vivid colors, even the extremes of the
periods mentioned. The dancing girls may
wear certain metallic units of Roman armor,
with a colorful mantella. The female singer
and dancer, garbed in a colorful Ekyptian
garb with a superabundance of jewels.
MOSQUE THEATRE
Newark, N. J.
Week November 3rd
Featured Picture: "Romota"
{Metro-Goldivyn-Mayer)
Mu^ic: Irvin Talbot and his Orchestra
present as an overture, "Beautiful Galatea,"
by Von Suppe. The presentations consist
of two units.
1. "A Moscoznfe Revel"
Mile. Ella Daganova and her Ballet En-
semble present a spirited Polish dance num-
ber in a colorful setting.
2. "In a Monastery Garden"
The musical composition by Kettleby is
used as a basis for this atmospheric number
which precedes the feature picture. A drop,
painted to represent the interior of an old
monastery with two Gothic arches cut in
center is hung in one. Black returns are
used to mask and carry off. Back of the
drop, up stage, set trees resplendent in fo-
liage, with pinks, whites and greens predomi-
nating, are grouped along a stone wall row.
A deep blue sky drop is used to back, the
back being toned with a blend of rose light
blue and green at the base. Th foreground
is subdued with purples and deep blue, and
an amber shaft set off right highlighting the
singers who are dressed in friars' robes. Two'
sanctuary lamps are hung in the foreground,
and two large cathedral candles are lighted
and placed center between the two arches.
Paul Dumont, baritone, sings the principal
part, and a chorus of eight male voices com-
pletes the ensemble.
"?o<:,U TrofilC
-|X~- -'O O O - : P
_OI->)»*"«"*H
6PE TWO-
MOVING PICTURE WORLD
rungs. In front of this garden wall is a
huge basket done in light brown and deep
green, giving the appearance of a flower
November 14, 1925
and purple baby spots were shot. The solos
were played in spots, with dimmers on
cross lighting.
174
CAPITOL THEATRE
New York City
Weciz November 2nd
Featured Picture: Marion Davies in "Lights
of Old Broadway" {Metro-Goldxvyn-Mayer)
Feature Picture: Marion Davies in "Lights
of Old Broadway." Metro-Goldwyn-Mayer.
Capitol Grand Orchestra, David Mendoza,
conductor. Music: Introduction and Wed-
ding March from "Le Coq d'Or." ("The
Golden Cockerel") (Rimsky-Korsakov).
Divertissements: (1) CcUa Turrill. mezzo-
soprano, from Royal Opera at Covent Gar-
den, London (Debut), "Ronianza" from
"Cavalleria Rusticana," Mascagni. Setting:
Appropriate setting in profile, against blue
sky cyclorama. Lighting: Green flood, shot
with foliage design of purple. These colors
highlight the slender trees, with branches
that meet overhead, and toned an amber on
dimmers — blue sky with amber sunset effect.
Artist works in white spot.
(2) Pietro Capodiferro, first trumpeter,
Capitol Grand Orchestra. "Souvenir de la
Suisse," Libe'rati. Combinations of blue and
rose blended, top lights orchestra and all
around drapes, foliage shadows projected on
drapes, canary spot on.
(3) "Bubble Dance." Music: "Waltz," by
Brahms. Desha Podgorska, assisted by Terry
Bauer and Clara Burt. Setting: Fluted hang-
ing silver metallic hangings columned to
represent tree trunks cross stage, with large
trunks foreground right and light. Hanging
ropes of green foliage interwoven with small
flowers added to the effect of a fairy garden.
Lighting: Mottled pastel, projected from all
sides, back stage. Orchestra and side drapes
— blue, highlighted with rose on dimmers.
Dancers spotted white.
(4) Doris Niles, John Tricsali and Capitol
Ballet Corps. Costumed : Ballet in pastel
shades. Setting: Flower laden garden wall
with gate, flowered bushes banked on other
side of wall — two tall pointed willows against
blue sky R of C. in 4th L. 1st leg and
border, of graceful tree and l)ranch, with
flower bushes banked at base. Three broad
steps to suggested house, with two round
pilasters at top of steps which carry off L.
2nd. Lighting: Cyclorama blue tone with
rose highlight for evening. Pastel shades of
blue, green, canary and rose-lighting on
dimmers, these touch flowers and greens,
with half tone effect. White flood from L.
2nd, as from house. Orchestra and side
drapes lighted from top and sides green,
highlighted from top and sides green, high-
lighted with rose and purple. For the finish
of this number the transparency is lowered
and the titles to the feature picture are pro-
jected thereon, while the dancing continues
until the last subtitle, then the dimmers are
I)ut on all stage lights to a l)Iack out.
CAPITOL THEATRE
Chicago
(Week November 2nd)
I'calured Picture: "Where Was I Reginald
Denny (Universal)
Divertissements :
"THE GARDEN OF FLOWERS," Francis
A. Mangan's newest production, is a spectacle
of delightful entertainment and color. The
set constructed for this presentaiton has for
its background a high wall extending .from
side to side of the stage. It has been painted
to represent lattice-work of white strips upon
which red roses in great profusion have
climbed reaching to the very top. In nine
perpendicular rows the canvas has been cut
forming ladders with the lattice strips as
basket of a straw weave. The basket is
some fourteen feet high and at its base in
the foreground are six brown vases about
five feet in height.
The number opens with Orville Rennie,
tenor, singing "June Brought the Roses."
Two charming farmerettes enter the wings,
each carrying a watering-can for the flowers.
The Blushing Rose ballet emerge from be-
hind the vases and execute a flower dance.
They are dressed in costumes covered with
roses of different colors.
Orville Rennie renders "Climbing the Lad-
der of Roses," while twelve pretty misses,
costumed in gay blooms ascend the ladders
in the wall and when near the top, let fall
from their waists, streamers of roses. From
the top of the basket, four pretty maids
dressed as roses, appear.
The lighting treatment is a big factor in
making the presentation one of unusual
beauty. The predominating colors used are :
red, amber, green and purple. At the finish
the entire scene is lighted up, making a bril-
liant flash.
"The Quartette from Rigoletto"
Four sterling artists make this attraction
from the opera a complete success. The
parts are taken by Miss Lorna Doone Jack-
son, contralto; Miss Hazel Eaen, soprano;
Mr. Wm. Mitchell, tenor, and Mr. Lester
Spring, basso. The setting includes, in the
right corner a porch railing, back of which
an arbor is painted on a drop. A dark red
drop covers the rest of the stage.
The overture, "A MELANGE OF POPU-
LAR AIRS," arranged and compiled by Al-
bert E. Short, is presented by the Capitol
Grand Orchestra.
Leo Terry at the organ offers "THE
FINAL EDITION."
MARK STRAND THEATRE
New York City
Week November 2nd
Featured Picture: Corinne Griffith in "Classified"
(First National)
Music: Mark Strand Symphony Orchestra,
Carl Edouarde, conductor. A fantasy,
"Punchinello," with prelude and aria (Fer-
rari-Malloy), Edward Albano, baritone.
Lighting: Blue flood to entire orchestra,
drapes and proscenium — red foots. Amber
dome top light, this to aria sung by baritone,
which was white spot lighted from front and
baby spot of red on lamp atop lamp post.
Setting: Soft black velvet drop in second.
White flat bench with lamp post on left of
same. Pierrot costume. Vincent Lopez and
His Augmented Orchestra, Vincent Lopez
conducting. Close-in drapes open disclosing
an arch-like proscenium with pretty grill de-
sign, on transparency, across the opening in
second. A potted patent leather leaved plant
on either side of arch. In bulbs, across cen-
ter top of opening, "Casa Lopez" flash on
and off. -Amber flood, from front covers en-
tire stage, cross white bunch lights from
either side, in first. The grilled transparency
rises, revealing the orchestra on raised por-
table platform, which moves forward, the
back hanging is silver metalic toned and
tinted purple and blue from sides and top
lights, bunched — hard cross white bunch
lights on orchestra and w'hite spot on Vin-
cent Lopez, crystal chandelier hangs cen-
ter stage, upon this a combination amber
CHICAGO THEATRE
Chicago
Week November 2nd
Featured Picture: "The Knockout"
Overture: "Mignon," by Thomas. Joseph
Koestner, conductor. "A Trip to the Ha-
waiian Islands" and the "Imperial Hawaiian
Singers." Organ: Milton Charles, playing
"Save Your Sorrows." "Harvest Moon,"
with Miss Arline Gardiner, character dancer;
Mr. Joe Ross, dancer; Miss Myrtle Leonard,
contralto.
TIVOLI THEATRE
Chicago
Week November 2nd
Featured Picture: "The Freshman"
Overture: "Aida" by Verdi. H Leopold
Spitalny, conductor. Claudius and Scarlett.
Organ: Jesse Crawford, "A Miniature Organ
Recital." "The Four Seasons": Summer,
Dance of Flowers, ballet; Fall, Orange and
Scarlet, Adolphus and Eastman; Winter,
Silver and Frost, Gertrude Morgan Spring,
Fairyland, Helen Yorke and ensemble.
UPTOWN THEATRE
Chicago
Week November 2nd
Featured Picture: "Graustark"
Overture: "Favorite Melodies." Adolphe
Dumont, conductor. Bernard de Pace, man-
dolinist. Organ: (a) "Alone at Last"; (b)
"Dizzy Fingers," by Zez Confrey, Albert
Hay Malote, organist. "A Nocturne," with
Maria Yurieva and Vecslav Svoboda. Up-
town Theatre Quartette. Ballet, arranged
by Veceslav Svoboda.
CAPITOL THEATRE
Chicago
Week November 2nd
Featured Picture: "Where Jl'us F'
Capitol Grand Orchestra, Albert E. Short,
Conductor. Overture: "Melange of Popu-
lar Airs." The Garden of Flowers: (a)
"June Brought the Roses," Orville Rennie,
tenor; (b) "Blushing Rose Ballet," Farmer-
ettes: Audrey La Fleur and Lymette Corri-
gan. Basket of Roses: Florence Vinton,
Selma Stenn, Harriet Colburn and Nelda
Courtright. The Flower Ballet: Marie His-
gen, Fern Anderson, Ann Bronson, Mary H.
Colburn, Maybelle Oakley and Jean Moe-
bius. (c) "Climbing the Ladder of Roses,"
Orville Rennie, tenor; (d) "The Ladder of
Roses." The Blushing Roses: Twelve
dancers. Leo Terry at the organ selling
"The Final Edition." The quartette from
"Rigoletto"; Miss Hazel Eden, soprano; Mr.
Wm. Mitchell, tenor; Miss Lorna Doone
Jackson, contralto; Mr. Herbert Leigh,
basso.
STAGE SETTINGS
Built, painted aiwl InstaUed. Drmpcry Mtt^ca
and drapery curtains. Special acts and drops
for feature pictures.
SCHELL SCENIC STUDIO
COLUMBUS OHIO
Your Equipment
Service for You— Theatre Owner— Builder— Studio, Laboratory, Exchange
Executive — From Your Angle
Edited by A. Van Buren Powell
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j Before It Started |
SIX YEARS AGO, Van— as a host of exhibitors |
know A. Van Buren Powell — asked for any sort |
of a job with the Chalmers Publishing Company, g
I because in all his, then, six years in Blm production he |
I had admired the service spirit of this organization — |
I wanted to be a part of it. |
I While he was handling our book distribution and |
I working und^r D. J. Shea, our circulation manager, |
I Van kept talking about new ways to serve the ex- B
I hibitor. I
I "You better let that boy do some 'serviceing'," said 1
I Mr, Shea. "He's got ideas that will help exhibitors." |
I So Van was told to put up or shut up. And he put |
I up — bringing "Straight From the Shoulder Reports" |
I into being and building it up till the finest crowd of P
I exhibitors in the world got into what he calls "Our |
I .1
i But all the time he was studying out new service §
i ideas — and eventually he showed us how a broader |
I service than usual could be rendered to the buyer of |
i Equipment through intimate personal contact in a de- I
I partment handled FROM THE BUYER'S ANGLE. |
I "What do you KNOW about Equipment?" we |
I asked Van: well it turned out that he had been study- |
I ing theatres, and exchanges — he worked in studios |
I and a laboratory before he came to us — and he knew |
1 what was used — and WHY. |
I So we are backing him to give you of the studio, |
I the laboratory, the exchange, the theatre — big or small |
I — what you want to read about Equipment, to help |
I you buy intelligently, to solve your problems by find- |
I ing out from you WHAT YOU WANT AND NEED. |
I Van aisked some of his exhibitor friends about it |
I first — that's his way — and they came back at him in i
I the telegrams printed below: ^
g "Very good idea." — Stephen G. Brenner, Eagle Thea-
1 tre, Baltimore, Md. i
S "Go to it, just what is needed, will help myself." — C. 1
J A. Anglemire, "Y" Theatre, Nazareth, Pa. J
M "Consider proposed department fine idea that should I
M meet the approval all exhibitors. Will fill long felt want m
1 and mark another progressive step . Glad you are do- J
1 ing it." — H. H. Hedberg, Amuse-U Theatre, Melville, |
I La. 1
I We know Van will make you like YOUR EQUIP- |
I MENT. —THE EDITOR. |
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Your Equipment Works
As Hard As You Do
FROM the time the continuity comes out of the type-
writer until tlie last fadeout flickers on the screen,
YOUR EQUIPMENT is working hand-in-hand with
your brains to make the fellow who has dug down for his
dime, his quarter — or his two bucks — stroll out of the lobby
with the satisfied feeling that he has got his money's worth
and is coming again — real soon.
Those studio lights, the cameras, the switch-boards, the
generators or the other electrical equipment that you of
the studio have to do with — they all contribute.
The tanks, developer and fixing bath, drying racks, print-
ing machines, the high-quality lights even — all go into the
quantizing of the negative and the resultant prints.
Then, in the exchanges — well, you boys don't have to be
told how important a part the equipment that gives — AND
KEEPS — good prints for exhibitors, plays in the game of
QUALITY PATRON SERVICE.
And, gosh ! What a yast aggregation of equipment, and
accessories to patronage building, you find boosting the
picture in the big theatre — from the marquise and the signs
on and in and above it, through the snappy ticket selling
machines, the roped stanchions, the lobby frames, the rugs,
the decorations and embellishments — in past the ticket
chopper, along the aisle runner, the way lighted by softly-
glowing guide lights, down to a comfortable seat, from
which the patron can watch the result of a perfectly ap-
pointed projection room, on an eye-restful screen, under
the indirect light that illuminates but does not annoy — in
ventilated, warm — or cool — comfort. Oh, boy ! That
doesn't scratch the surface of the things you could name.
And anybody who says there isn't plenty of equipment
interest for the smaller theatre owner and manager has
got to fight me.
Maybe you have only roll tickets, perhaps your lobby
has to get along with only small display frames ; maybe
a poster in a frame is all you've got room for — and it's
possible that you don't light the aisles, that your orchestra
pit is only a space for a small organ console or a player
or hand played piano — you may have only two somewhat
used projectors — but if you're trying to make this equip-
ment work for the patron, keep it up to top type for good
service — you'll find plenty of interesting ways to prove
that your equipment works for your patron just as hard
as you do.
YOUR EQUIPMENT will coin money for you— let's
work together to get every bit there is in it — because it
means better patronage for the big as well as the little
theatre, and that means better business all along the line.
Right now! — tip me ofif — what can I do to help vnu profit
from YOUR EQUIPMENT?
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I To Equipment Manufacturers |
i ^ ^ yHEN you really have something to say to |
I \^/ exhibitor, to the studio executive, to |
I WW the laboratory manager, to the exchange, |
I to the camera man, the organist — anyone, in fact, |
I who employs or comes into direct contact with |
I your products, please remember this! — 1
I What I am going to give these folks is INTER- |
I ESTING MATTER— interesting TO THEM! |
I News of new things in equipment falls into place. |
I If your sales manager knows of somebody on |
I his staff who can talk about a sale from the stand- |
I point of the buyer — what HE got out of the trans- |
I action — instead of blowing about the cleverness of |
j the lad who put over the sale — shoot in the straight |
I dope. I
1 information of a constructive sort that gives the |
I low-down on better ways of using equipment — |
I that's good stuff! |
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176
MOVING flCrURE WORLD
November 14, 1925
Rolling Roof Steals Thunder
From ISlearhy Solidtop Houses
HE Brandt boys, Bill and Harry,
handle the Parkside Theatre, on Flat-
bush Avenue, in Brooklyn.
Now it isn't a whopping big house for a
city, or a district the size of Flatbush. But
the boys are live-wire, and they have one
feature in their house that is a whole lot
different from anything anybody else in the
■district can boast.
And that's a rolling roof.
By a clever adjustment of pulleys and
guys, the roof of the entire theatre can be
made to roll back and leave the theatre
without any covering except the starry sky.
"Well," you are thinking, "What about it?
Do you think we want to put on a rolling
roof and leave it open when the thermometer
gets down to nothing and less? Think we
want to advertise, 'The audience was frozen
to the seats when they saw Tracked in the
Snow Country — with realistic temperature
thrown in?''"
No, boys — that's not the punch.
The idea is this : Those Brandt boys use
that rolling roof as a business getter in sum-
mer, and have the bulge on the neighboring
houses which, if they are larger, are forced
to resort to artificial ventilation — whereas
the Parkside management simply rolls off the
roof, with an accompaniment of thunderous
reverberations that let the audience know
what is going on — and if it rains — back rolls
the roof over the patrons' heads — and there
you are.
But that isn't the end of it. The boys have
used the rolling roof to such excellent ad-
vantage that many a Flatbusher chooses his
summer evening's entertainment by virtue of
his preference for the novelty of an airdome's
advantages combined with the rain-proofness
of a roofed theatre.
And, because the boys have let the roof
make itself heard, many there are who re-
member "The Theatre with the Rolling Roof,"
even when old man zero has hold of the
weather — and I have personally heard one
gnrl say, "I like that theatre with the rolling
roof because it is so well ventilated — it must
be, because they can change the air in a
couple of seconds."
That's what you call getting a feature of
your theatre to work for you.
Are you making your house capitalize its
differentness from the other houses?
Maybe it's a cozy side room off the lobby
where the town folks can meet after shop-
ping. It might be a new installation of pro-
jectors, a finer screen, a new set of indirect
lighting fixtures, quicker exit facilities — or
only a new style of ticket.
If you pick out the right slant you can
make folks remember it.
And they go where they recall a feature of
the house — as they go to the Brandt boys'
"Theatre with the Rolling Roof."
Plan Two Big Theatres
For Washington Towns
An interesting 'report is current in the
Northwest to the effect that a group of in-
dividuals is now being organized to build two
$150,000 theatres. Bellingham and Everett,
Wash., are the towns selected. The sites are
said to have been selected and the capital
raised to finance the projects. Thus far
the identity of the operators has been kept
secret, although it is known that conferences
are being held and the organization prac-
tically complete. An announcement may be
expected shortly.
Charles W. Harden, Seattle manager of
United Artists, met in conference with the
interested parties last week, somewhere out
of Seattle, but when interviewed, stated that
he had no personal interest in the proposed
theatres and that an announcement at this
time would be premature. Bellingham and
Everett are considered the two best open-
ings in the state. It is understood the com-
pany contemplates building in other towns
in the future.
Have you theatre managers chatted with
the projectionist lately to find out if every
bit of projection room equipment is right
up to the peak for efficiency? Or have you
decided to wait till something breaks — may-
be during a show?
Have you peppy boys in the exchanges
ever stopped by the rewind table to see if
the cement your inspectors use is real cement
that HOLDS when the film gets a little
extra tension straining it?
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At YOUR Service
SERVICE!
That's what YOU are going to get in this
depju-tment.
Straight to the point stuff dealing with YOUR
EQUIPMENT from YOUR ANGLE. No dry facts
— no preaching — no bunk!
Messrs Balabem and Katz — Milton Crandall —
and all of the other big men with big chains that
came to life through your real ability to make
YOUR EQUIPMENT work hand in hand with
your brains — Steve Brenner — Guy Sawyer — Dave
Seymour — all you boys who've got brains and
know how to use them — this is YOUR equipment
comer.
E. C. King, making that big Paramount studio a
go-getter — Sol Wurtzel, doing the same for Fox's
west coast plant — J. J. Cohn, hitting on high for
Metro-Gcldwyn-Mayer — B. P. Fineman, seeing that
your Film Booking Office directors get service in
giving exhibitors something good — Earl Hudson,
John McCormick, putting First National's east and
west productions into the A. I. class — and all the
other studio executives with top-notch ability — this
is where YOUR equipment is going to be made to
mean something to YOU.
Tom Evans — putting perfection into your per-
forated product — Watterson Rothacker — with a
laboratory that IS a laboratory — Oscar Buchheister,
putting brains into prints — Dave Horsley, printing
personality into many a big production — you and
the other men in your line know the part that
YOUR equipment plays for you, and here you can
turn in your determination to make it better.
Milt Kusell, you're putting pep into your Para-
mount exchange work and equipment means some-
thing to you out there in New Jersey — just as it
does to your equally wide awake co-worker, Tom
Bailey, doing the same, thank you, out in San
Francisco— H. C. Dressenderfel, Educationsdizing
the theatres around Indianapolis — C. S. Goodman,
making Educational's Philadelphia exchange the
busy place I hear it is — you boys appreciate good
prints and know what a lot you'd give to find out
all about the new wrinkles in the equipment you
use in your exchanges.
And all you purchasing agents whose names I
haven't got acquainted with yet — here's where YOU
can find out about what you're going to buy, so
that you can give your decisions on purchases to
the best advsmtage.
The way I aim to go after this thing is BY
GIVING YOU WHAT YOU WANT in your par-
ticular field of equipment information.
Tliat means, boys, you have to back me up by
letting me KNOW what you want. I've got ideas.
Yes! But I've found that my Straight From the
Shoulder reports thrive and live because T. W.
Cannon, William Aspley, L. O. Davis, Ken Thomp-
son and the other wide awake exhibitors WISED
ME UP ON WHAT THEY WANTED BUILT
INTO THE SERVICE. And they got what they
wanted! — VAN.
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November 14, 1925
MOVING PICTURE WORLD
177
LuUiner & Trinz's $2,000,000 Harding
Commemorates Firm's 16th Anniversary
THE MEN WHO MADE THE HARDING A FACT
Harry M. Ltiblittcr. president of Litbliner & Trinz, Inc., is in the center picture:
at yaur right is Joseph. Trine, Chairnuin of the Board of Directors. At your left
is Emil Stern, the vice-president and general manager of the firm which is
celebrating its sixteenth anniversary with, the Harding opening.
WHEN men of the astuteness of
Lubliner and Trinz throw open the
doors of a new theatre, and one
costing, as did the new Harding Theatre,
$2,000,000— it's "some" theatre.
The Harding was opened on the sixteenth
anniversary of the business activities of this
pair of brilhant theatre owners. From a
start with one theatre, their acumen has
placed them in the front rank with the larg-
est chain of first run palaces in Chicago.
Twenty are now in operation ; eleven more,
to cost around $19,000,000, are in course of
construction.
Naturally the new theatre is worth your
attention. It's an achievement for some of
Chicago's best-known builders. The O. H.
Gottschalk Company, engineers and build-
ers, were commissioned to draw the plans
and supervise the construction : Meyer
Fridstein was the architect who actually
visualized the splendid structure; under his
able direction the dream became the reality.
A glance at the pictures show you what
that dream built — magnificence, patron ap-
peal, comfort, delight for the eye, a catering
to all the senses that is going to add a money
maker to the Lubliner & Trinz success-chain.
Among the concerns who co-operated with
the Gottschalk Company were the Neslo
Wagstad Company, which handled all the
excavation and stone masonry; Olson
Brothers, plasterers ; E. J. Cluffey, heating
and ventilating; Bloomer Heating Company,
Dearborn Electric Company, Illinois Electric
Company and Myland Electric House Light-
ing Fixture Company and Paine Belting
Company.
The interior painting and decorating on
the Harding is the work of the W. P. Nelson
Company, one of Chicago's foremost interior
decorating concerns and dealers in antique
furniture.' A great deal of the beauty of the
interior of the new house has been largely
the result of the efforts of the contract de-
partment of Marshall Field & Co., who de-
signed the rich and tasteful drapes, and sup-
plied furniture, carpets and other furnish-
ings that greatly enhance the lobby and
balcony promenades.
Marble has always been used on a large
scale in Lubliner & Trinz houses and two of
the city's big marble companies have been
called on to do their share in supplying this
beautiful stone, the Chicago Art Marble
Company and Henry Marble Company.
The great cooling and ventilating system
that will make the new Harding so attractive
to movie fans next summer is the work of
the American Carbonic Machinery Company,
and the Chicago Carbonic and Liquid Car-
bonic Companies are concerns from which
Lubliner and Trinz secure the gas necessary
to freeze the pipes.
The motion picture equipment in L. & T.
theatres is of the best and comes from such
concerns as Capitol Merchandise Company,
Major Equipment and Chicago Cinema
Equipment Company. Scenery is from the
Robert Carson Studios.
The great organ whose mighty tones will
fill the Harding auditorium with joyous
sound and harmony bears the name of W.ur-
litzer. More than $30,000 was expended in
building and installing the instrument in
the new Harding.
Last but not least in the category of those
who have contributed to the success of the
Lubliner & Trinz chain of theatres are the
sign makers, advertising poster printers and
all similar concerns. There is Verb Sign, the
.\-l Ad Service, the Theatre Poster Service,
Flexlume Sign Company, Theatrical Poster
Company, Chicago Show Printing Company,
and Wagner Sign Company.
Newest Denver House
Plays the Host
The Highlands D. & R. Theatre, Denver's
newest theatre, located at 32nd and Lowell
Boulevard held a "housewarming" last
Sunday night. About 500 people were pres-
ent as guests of the owners, Dick Dickson
and Rick Ricketson. The lobby of the theatre
is in out-door colors, orange and black, while
the inner lobby is of soft ivory and tiffany.
In the foyer there is a blend of colors fin-
ished with gold and set oflf by beautiful
tapestries.
Qot an Invite
Mr. and Mrs. O. W. McCutcheon have
been busier than "repeaters" just before
election day — but ntot in the same way,
because these two up-and-doing folks have
been getting the work finished up on their
new Ritz Theatre, in Blytheville, Arkansas.
They sent in an invitation to the open-
ing. As the grand occasion was to be Oc-
tober 29th and the invitation just landed'
in the office on that day, it was too late. But
from what I've heard of the ability of these-
folks, the opening was bound to be a great
success.
IVhen the patron gets a ticket, his progress is through the beautiful foyer shozvn at the left: the charming auditorium you see
at right is his goal — there he is given an entertainment of which the heart is the projection furnuhcd by a battery of four
Motiographs installed in the projectionists' spacious room shown at center. The Harding is truly a patron's delight.
Better Projection
This Department was Founded in 1910 by its Present Editor,
F. H. Richardson
Better Projection Pays
Proof Positive
This department has many times pointed
out the fact that it is entirelj- possible to
have a serious fire in a theatre projection
room without the audience being any the
wiser. I have said that this is possible,
provided the ventilation be such that the
draft is into the projection room instead of
outward from it into the auditorium, and
that there is ample means provided for
carrying away the smoke. I have emphasized
the necessity for closing the ports quickly, so
that the audience cannot see the fire, and
to make more certain that the smoke cannot
get out into the auditorium. Here is a case
which reflects great credit upon both the
projectionist, Conrad Backer, of Baltimore,
Md., and upon the efficiency of the Cluster
Theatre projection room ventilation.
A film caught fire, though whether at the
aperture or rewinder I am not advised, in
the projection room of the Cluster Theatre,
South Broadway, Baltimore, Maryland.
Five hundred people were in the audience.
Projectionist Backer immediately closed all
the ports, except the lens port of one pro-
jector, and while the fire w-as in progress
and the fire department at work in the
room extinguishing the blaze, HE PRO-
JECTED A COMEDY, AT WHICH THE
AUDIENCE LAUGHED HEARTILY.
A Record
If that account is correct, and it seems
to be, it is, I think, a record, both as to
efficiency of the projection room ventilation
and the coolness and courage of a projection-
ist. It was only when a man on the street
saw smoke issuing from the front of the
building and notified the fire department,
that any one except projectionist Backer
knew of the battle he was waging against
fire, smoke and audience panic.
Little actual damage was done, and cer-
tainly this is proof positive that the con-
tention of this department, MADE YEARS
AGO, AND MANY TIMES SINCE, that
THERE IS ABSOLUTELY NO GOOD
REASON WHY AUDIENCES SHOULD BE
ALARMED BY A PROJECTION ROOM
FIRE, OR EVEN KNOW IT IS IN PROG-
RESS. It is all a matter of carrying the
smoke and fumes away outside the building,
as fast as they can form, and preventing
either smoke or view of the fire from being
seen by the audience.
Continuing projection while the fire is
in progress — well, that is going us all one
better. This department would appreciate a
more detailed account of exactly how this
was possible. I am advised that "reflection
of the fire was hidden from the audience."
Presumably this means reflection through
the lens port of the working projector.
How was it done ?
Backer's Account
Later : I wrote Projectionist Backer, ask-
ing particulars as to the fire. What I have
written was taken from a newspaper, or a
local film paper, have forgotten which. It
was as close to the facts as such folks
usually get.
Here is Backer's account. It speaks
volumes for the resourcefulness and courage
of the brother, who is a member of Local
181, Baltimore Motion Picture Projection-
ists, I. A. T. S. E. & M. P. M. O. OF THE
U. S. & C. Backer says :
"With regrad to the fire at the Cluster
Theatre, 305 South Broadway, the last reel
of the feature picture burned. It was very
t-lo.se to the end of the feature. I was be-
side the idle projector ready to fade over
to the comedy reel when the film ripped at
the intermittent sprocket of the working
projector, stopping long enough to catch
fire, and then proceeded, carrying the fire
down into the lower magazine.
By the time I could jump from one pro-
jector to tne other, the fire was in the
lower magazine, which was, of course,
tightly closed. I started the comedy going
and played the fire extinguisher on the
magazine. The heat from the burning film
warped the door of the magazine a bit, per-
mitting a little flame to come out, but very
soon the fire burned out.
The Reason >'o Panic
In the projection room there is a four-
foot-square ventilator, with a large exhaust
fan at its top. This fan pulled out all the
smoke and fumes, or at least most of it.
Not enough got out into the auditorium to
<:ause the audience to realize that I was
fighting a fire while the show ran.
The ventilator was recommended to Mr.
Cluster, the proprietor of the theatre, by the
Maryland State Board of Fire Underwriters."
Gentlemen, I repeat, Projectionist Backer
is justly entitled to praise for his cool-head-
edness and prompt action. I think his
analysis of what happened may be a bit in
error, but anyhow he did the right thing,
and did it exceedingly well. I don't think
the film stopped at all. A piece may have
ripped off one side, stuck in the aperture,
caught fire and set fire to the running film.
Possibly that is what Backer really meant.
The words he used did not seem to mean
that but I guess he must have really
^meant the piece which ripped off stopped,
not the film itself. That last could hardly
Duplex
ADJUSTABLE SPLICING BLOCK
DUPLEX MOTION PICTURE INDUSTRIES, INC.
Dept W. LONG ISLAND CITY. N. Y.
be, because the lower loop would have been
instantly lost, and the film ripped clear In
two there or at least its sprocket holes
ripped out, thus precluding any possibility
of the fire reaching the lower magazine.
Well, anyhow, I congratulate Backer.
Local I81' should encourage that sort of
thing by some appropriate action.
San Bernardino
Parades
From T. R. Benjamin, Secretary, Motion
Picture Projectionists Local Union 577, I. A.
T. S. E. & M. P. M. O., San Bernardino,
California, comes this letter.
"Am sending you a photograph of our
Labor Day float. As you seem to be inter-
ested in most all the work carried on by the
boys throughout the country, (Gosh, brother,
how did you discover that, huh? — Ed.) the
members of this local thought you would like
to see a picture of one of the first Powers
projectors of this type brought to the West
Coast. Might add that the projector is still
in constant use.
"Although we have never had the pleasure
of meeting you personally we all feel that
we know j-ou, and wish to express our best
wishes for your continued success."
Well, brother Benjamin, you tell the man-
ager of that leading theatre that it's time
to retire the projector on an old age pen-
sion before it gets bald sprockets, spavined
joints, wheezes and gets celluloid rheuiria-
tism, and put in a husky youngster. The float
looks real good, but why didn't you chaps
get into the picture along with the projector?
How come all this camera shy stuff? I take
note that you were enterprising, and had the
legend "Projectionists" on the side of the
float.
TYPHOON POOLING SYSTEM
■ TYPHOON FAN CO. 345W.39--ST. ^ NFW vnp
NEW YORK
November 14, 1925
MOVING PICTURE WORLD
179
Bluebook School — Answers 378 to 382
Question No. 378 — Practical question pro-
posed by the editor: What will be the bril-
liancy, in foot candles, of a screen surface
at fifty feet and at one hundred feet, if its
brilliancy at twenty five feet is two foot
candles, viewing angle to remain constant?
Some one got that badly balled up by in-
serting the word "one" between "at" and
"fifty."
G. L. Doe, Chicago, Illinos, is the only
one who sized the matter up rightly. He says :
That depends upon what is meant. Since
the question says "a screen surface" we are
probably justified in assuming- it to be a
single surface area at different distances. In
other words, a surface of equal area at all
distances. If this be the intent of the ques-
tion, then it would be merely or at least
mostly a matter of two items, viz: the clarity
of the atmosphere and the relative efficiency
of the two lens systems as compared with
the one used for the twenty five foot projec-
tion distance and these things would or
might produce differences it would be im-
possible to compute.
My own view of the matter is that the
editor desired to see if we would "get" these
points.
It also is possible that it was intended we
should figure on the relative intensity of
the surfaces the shorter focal length lens
would project, but I think not for in that
event the picture at one hundred feet would
be -very large. However, it would be merely
a matter of laying out the angles to scale
to get the size of picture at each distance,
and then finding out what space or area
the light which illuminated one square foot
on the twenty-five foot projection distance
would be spread over at the other distances,
and working out the proportion. I have not
done this because I am sure the first con-
clusion was the right one, for if the other
were meant, certainly you would have given
the size of the picture at twenty five feet.
Thoreau, Clark and Richards, Vancouver,
British Columbia made a good argument on
the matter. On the whole, however, while
Doe got very close to what I had in mind,
but when I saw the question in print as the
printer "set" it, I concluded it was hardly
a fair one to spring on you in that form.
Left too much to guess work and might be
interpreted to mean either one of two things.
Harry Dobson, Toronto, Ontario, John
Griffith, Ansonia, Connecticut, C. H. Han-
over, Burlington, Iowa, Glenn Wallace, Mus-
kegon, Michigan and T. R. Guimond, Mobile,
Alabama, all assumed that the question was
merely an application of the inverse square
law, and worked it out on that basis. Sev-
eral side-stepped it entirely.
Question No. 379— Describe the pilot wire
of a cartridge fuse.
F. H. Moore, Taunton, Massachusetts; H.
E. Hurlbutt, Star Theatre, Oshkosk, Wis-
consin; Ray Gnaegy, 1130 North Tenth street,
Paducah, Kentucky; Thoreau, Clark and
Richards, Vancouver, British Columbia; W.
C. Budge, Springfield Gardens, Long Island;
C. H. Hanover, Burlington, New York; G. L.
Doe, Chicago, Illinois; Harry Dobson, Tor-
onto, Ontario; T. R. Guimond, Mobile, Ala-
bama and Glenn G. Wallace, Muskegon,
Michigan all gave satisfactory replies to this
one.
Brother Dobson, whom we are glad to
have with us again, by the way, perhaps madv
the most suitable reply for printing. He says :
Some makes of cartridge fuse have what
is known as a "pilot wire." THis is merely
a small fuse wire, rated to carry about one
ampere, which is attached to the main fuse
terminal.", just as the main 'S. This
.«mall wire is led outward at an angle to the
main wire, to a point upon and at the center
ot the barrel of the fuse, where >t passes
under some indicating device. S"ch as a small
colored paper label, or a spot on the fuse
""lome makes of cartridge fuse have a small
coiled spring, with a red top. The spring is
held in compression by a pilot wire, so that
the red top is even with or below the level
of the fuse barrel surface. When the fuse
blows the pilot wire also, of course, fuses,
and the spring is released, whereupon it
shoves its top out beyond the surface of the
fuse barrel.
The intent is that when there is too much
current flowing, so that the main fuse wire is
overloaded, the pilot wire is proportionately
o\erloaded, and so blows when the main fuse
blows, thus charring or discoloring the be-
fore described paper label and causing the
top of a coil spring to protrude, so that it
may be determined by a glance that the
fuse has "blown."
This, however, is not to be depended upon,
because the pilot wire does not always "blow"
when- the main wire does, or does not char
the label, so that a worthless fuse may,
under this condition, be mistaken for a good
one. The only sure way to know that a fuse
which looks all right is really so, is to test
it, hence the pilot wire is practically worth-
less as a dependence.
Werry good, brother Dobson — werry good,
and only because you came back with your
lessons well learned do you escape the wood-
shed for your truancy.
Question No. 380 — Describe the difference
in cartridge fuses for different voltages. By
this we mean to ask what the general points
of difference are.
Hurlbutt says :
The over-all length of both ferrule and
knife blade contact fuses increases with in-
crea.se of voltage. The ferrule contacts in-
crease in diameter with increased voltage, but
knife blade contact remain the same thick-
ness and width. (That last is wrong.— Ed.)
The diameter of the fuse barrel increases as
the voltage rises. Of course it is understood
that we deal with increase in voltage pnly.
Everything about a fuse gets bigger as
amperage is increased.
Hanover says :
As voltage is Increased the distance be-
tween contacts must also be increased, fuse
barrel diameter must be a bit larger, and
contacts must be wider. All this is set forth,
in excellent form, in table i. pages 112 and
113 of the Bluebook.
An examination of which will disclose the
fact that brother Hurlbutt is wrong in one
point.
Question No. 381— What is a "pl"g"
Describe it. May they be used for any am-
perage?
Hanover replies thusly :
\ plug fuse consists of two separate ele-
ments, viz: a porcelain base with a centra!
opening in which is a threaded brass con-
tact and a porcelain plug on the outer sur-
face' of which is a brass-covered thread to
correspond with the thread in the recepticle.
In the center of the porcelain "plug" is an
opening, covered with mica cap through
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which the fuse wire within may (pre-
sumably) be observed. In the center of the
bottom of the plug is a brass contact at-
tached firmly to the porcelain. This contact
and the outer brass screw are joined by a
fuse wire.
In the center of the bottom of the re-
ceptacle is a second brass contact point which
is connected to one binding post of the re-
ceptacle. The threaded brass lining of the
receptacle connects with the other binding
post of the receptacle.
It will thus be seen that, since the central
contact and threaded brass lining of the
receptacle have no electrical contact with
each other, there can be no current flow
from terminal to terminal of the receptacle
until these two are electrically joined.
When the "plug" is inserted and screwed
down, its central brass contact comes into
contact with the central brass contact of the
receptacle, and, of course, the threaded brass
lining which covers the plug, and that other
one which lines the receptacle, are in con-
tact, and since these two are joined, in the
plug, by a fuse wire — well, there you are.
As good an answer as any I can remember,
bar none. Evidently brother Hanover laid a
plug fuse down beside him when he wrote,
and just told what he saw.
Question No. 382— May plug fuses be used
on any sort of service?
Hurlbutt says :
Plug fuses may be used on any sort of
service where a fuse of not to exceed 60 am-
peres capacity is required. In some localities
35 amperes is the limit for plug fuses.
Brother Moore springs a new one on us.
He says :
Plug fuses may be used on any incandes-
cent circuit up to and including 30 amperes.
Plug fuses are ■ not allowed on any motor
circuits except motors not exceeding five
amperes or 550 watts.
That last must be a local rule. If there js
any such underwriters requirement I did
not know it, or have forgotten, and my un-
derwriters' code is packed up. I am closing
the summer home and returning to New York
City for the winter. I will be at 634 West
158 street, phone Washington Heights 2680.
So far as I know plug fuses may be used on
any sort of circuit, provided the amperage
be not in excess of sixty, though I do know-
that some local rules limit the amperage used
on plug fuses to 35— just why I never heard
explained. If any of you happen to know
why, I would be interested in hearing it.
Incidentally I would like to remark that
the answer of brother Richards, who col-
laborates with Brothers Thoreau and Clark,
shows that he, and therefore they understand
the problems involved in projector lens sys-
tems very well. Here is one section of the
answer :
.Second, la it intended that the same screen
area be used at each distance? If so different
jnojection lenses would be required with each
addition to projection distance, and they must
have a longer E. F. and working distance.
Immediately we install these longer focal
length lenses we are up against the item of
longer projection lens working distance, with
probability of not being able to get the entire
light beam Into the lens. However, this
(litliculty may he overcome, or at least par-
tially so, bv installing condenser lenses of
longer focal length (What about Clnephor
parabolic?— Ed.), but this immediately sets
up a longer arc distance — distance crater
to face of converging lens— since the light
source must be retarded in order to obtain
the right spot. I/onger crater distance of
course means less light collected by the col-
lector lens of the condenser. However, if
we assume the efficiency of the three lens
systems to be the same, ignoring the loss
due to divergence of the light beam between
ai)crture and projection lens and the loss due
to Increased arc distance, then the foot c. p.
at all three distances would be essentially
the same.
All of which shows a comprehensive knowl-
edge of the projector optical system.
180
MOVING PICTURE WORLD
November 14, 1925
From the Bcc^ State
From James J. Dempsey, Projectionist
Dream Theatre, Winthrop, Massachusetts,
comes answers to a set of Blueboook ques-
tions, and this letter:
Dear Mr. Richardson: — This is my first let-
ter to the department, despite the fact that I
have been one of its followers for three
years past. At present I am employed as pro-
jectionist at the Dream Theatre.
The Why Of It
I call myself a projectionist because I try
hard to do the right thing in my work, al-
though the working conditions are none the
best. Have been here since last September,
and with the aid of the Bluebook and our
department have managed to learn heaps
more than I knew when I started.
I hand you herewith answers to a set of
the Bluebook School questions, hoping that
you will not be too critical with this my first
attempt. I admit following the Bluebook and
Hawkins closely in my answers, but just the
same the subjects dealt with are more clearly
understood by me since I actually dug out
the answers. Novt- that I've started I expect
to continue.
All right, brother Dempsey. See that you
do ! Don't be a quitter ! As to my not being
critical, why what earthly good would I be
if I were not??? But your answers look fair
to good, nevertheless.
You try hard to do the right thing in
your work! Well, brother, that is what will
eventually make a real motion picture pro-
jectionist of you, whether you are one in fact
now or not. The very fact that a man
doubts his ability is evidence that he is go-
ing to progress. IT IS THE KNOW-IT-
ALL SQUAREHEAD WHO IS THE PO-
TENTIAL FAILURE.
CLASSIFIED ADVERTISEMENTS
Help w>d Situatioas Wutwl Only
3c per word per intertion
Minimom charge 60c
Tums, Strictly Cash with Order
Copy mutt reteta u« hj Tuafday luxn t« Injlira
publlcition In that week'a Uaue.
SITUATIONS WANTED
AT LIBERTY — Lobby decorator, poster artist, ad-
vertising and exploitation expert and manager.
Nineteen years' experience. Last three years with
D, F. R. 'Theatres of Wichita Falls as advertising and
exploitation expert. Change in ownership reason for
ad. Con furnish any amount of references and photo*
of work. Will go anywhere. E. M. Berg, 1110 9th
Street, Wichita Falls, Texas.
TWO BROTHEHS in theatre business whose lease
expires shoi^Iy will be at liberty about Decembre 1st.
An opening for two young fellows will be worth
while investigating. Box 381, Moving Picture World,
New York City.
WHY PAY MORE?
Roll Tickets
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The Union Label if you want it
Have been printing Roll Tickets for
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I Bluebook School |
1 Question No. 407 — Name the vari- 1
I ous negative! and positives of an Edi- i
1 son 3-wire system and explain the func- g
1 tion of each. 1
1 Question No. 408 — Explain just why i
= it is that the neutral of an Edison 3- 1
1 wire system is both positive and nega- 1
1 five. ,1
s Question No. 409 — What advantage 1
1 or advantages does an Edison 3-wire g
g system present? 1
B Question No. 410 — Explain what is i
g meant by a "ballanced load" on a 3- 1
g wire system and tell us how you would 1
g test for load balance. 1
I Question No. 411 — Explain the effect, 1
1 under various possible conditions, of an 1
g unbalanced load on an Edison 3-wire |
1 system. 1
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But after all, the really BIG JOB in pro-
jection, in nine cases out of ten, is the selling
of projection to the exhibitor and theatre
manager. Your working conditions are none
the best. That probably is because your
management does not appreciate the dollars-
and-cents value of high grade projection.
Selling them that is the BIG job, and in most
cases it can be done, too, but it is no over-
night process. It takes time and persistent
effort.
I cannot tell you how to make the ap-
proach, because it has to be in some respects
different with different men. The main point
is, I think, to make friends with the exhibitor
or manager, NOT IN ANY SUBSERVIENT
WAY, but with proper reserve and dignity.
I can't tell you what to do, as I said, but
begin by respecting your own profession and
DEMANDING RESPECT FOR IT FROM
THE MANAGEMENT-not by a rough-
house method, but— oh, hallelujah! I can't
make it clear in words, but I think you un-
derstand what I'm driving at, and believe you
mc, it is the ONE BIG PART OF YOUR
JOB AS PROJECTIONIST, as matters now
stand.
Please Hurry with
Those Screen Samples
Some weeks ago I informed you that
screen surface tests were being made by the
engineering department of the Eastman
Kodak Company, Rochester, New York, un-
der the personal supervision of L. A. Jones,
past president of the Society of Motion Pic-
ture Engineers.
I also informed you that as soon as these
tests were finished they would be pub-
lished, and this department would, and my
Bluebook would advise exhibitors and pro-
jectionists to only give consideration to
tested screen surfaces. At that time all
screen manufacturers were invited to submit
samples of their screen surfaces to L. A.
Jones, Research Laboratories, Eastman
Kodak Company, Rochseter, New York, for
test.
Many have responded, but I think not all
While screen samples will hereafter be
tested, free of charge, at any time they are
submitted, and will then be added to the
list, I have asked Mr. Jones to close the
first test and proceed to make up his sum-
mary and report on November 10.
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SAFETY FIRST
The up-to-date railroad uses the I
SEMAPHORE
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sive motion picture theatre uses the
CINEPHOR
to estabhsh and sustain its reputation for good projection,
and 'to protect its profit from the inroads of poor attend-
ance.
The experience of large exhibitors all over the country
justified us in saying that your equipment is not 100%
efificient if it does not include Cinephor Projection Lenses.
Phone your dealer today for a convincing trial.
BAUSCH & LOME OPTICAL CO.
654 St. Paul Street Rochester, N. Y.
November 14, 1925
MOVING PICTURE WORLD
181
How Much Light?
From a Los Angeles projectionist comes
this inquiry, with request that his name be
not published. Sorry for the inhibition, for
it is a man who wrote for the department
many years ago, but from whom I have not
heard for a long while. He says :
"Dear Brother Richardson: Well, here I am
again, after a long absence. I have, how-
ever, .been one of your regular reader?
through all the years the pioneer and peer
of all trade paper projection dtpartments has
lived. And, "Rich," it has been a tremendously
■valuable department to every one concerned,
too, nor have I, up to this time, seen any-
thing even approaching it in excellence, in-
cluding that splendid little paper, the Amer-
ican Projectionist.
True, you have your knockers. Some of
them are right here in the "Home of the
Movie" too, and in Local 150. But for every
enemy you have ten friends, so you sliould
worry. And as a whole the membership of
150 believes in Richardson, too.
So more power and long life to you, and to
>our books and the Deparmtent, which I was
mighty well pleased to see increased in size.
Four to five pages is, I think, enough though,
because it as much as the average nian can
read and digest — of, such matter I mean.
Wants Advice
But this was not what T started out to say.
1 want a bit of advice. Here in Los Angelct
a little monthly publication runs a "Projection
Department," as you doubtless know. In Us
present issue the statement is made by the
editor (Projection department editor) that
many really high class projectionists use too
much light, and by so doing injure results by
washing out much of the photographic shad-
ings.
This seems reasonable, but before making
a test by reducing njy present rather high
screen illumination I would like to have
your opinion and advice. I would get an
awful squawk from friend manager if I cut
down on screen illumination, even for a
test, and want to be c,ertain that there really
is something in what this editor says.
Another thing: In the same article the
editor says that the only way for the pro-
jectionist to test lenses is through actual
projection. He says a lens may be deliver-
ing everytliihg but luminosity, which would
be due to'oiie of two things, viz: a too-small
diameter, or poor quality of glass. AVhat do
you think about that?
Don't Want to Argue
In the first place, brother, I am not keen
about commenting upon the statements made
by other projection department editors, un-
less they say things which are distinctly harm-
ful. Their readers have a perfect right to
give credence to what they say, and to place
dependence upon their statements if they
wish to. I very seldom even see what they
write, having plenty to do to attend to my
own business.
If what you have said is true, however, in
this case large damage might be done if the
statements be accepted literally, and followed
regardless of the conditions prevailing in the
individual installation. What is said about
the possibility for "washing out" the finer
photographic shades is entirely true; also it
is true that in a very considerable per-
centage of modern theatres it is necessary
that such "washing" take place, and merely
that the illumination is so high that "wash-
ing" does take place is no proof that it is too
high, or that it is even high enough, as I
shall try 'to show you.
Consider Capitol Theatre
Take the Capitol Theatre, New York City,
as an extreme example. I do not remember
what the exact extreme viewing distance
is— distance screen to back row of seats— but
it must be pretty close to a hundred and
seventy-five feet to the rear balcony row of
seats. At such viewing distance extremely
high screen illumination is absolutely im-
perative, utterly regardless of photographic
shade washing or anything else. Unless the
screen illumination be very brilliant — and the
picture MUST be a large one too— the view
from the rear portion of the theatre would
not only be highly unsatisfactory, but also
the eye strain would be something approach-
ing terrific.
If the illumination were confined within
the limits necessary to prevent what amounts
to over-illumination, with consequent oblit-
eration of a portion of the finer photographic
shades, thus making the condition ideal from
the viewpoint of those occupying the close
up and middle distance of the auditorium,
then eye strain from the rear seats would be
nothing short of awful, and the view highly
unsatisfactory, while the beauty of the pic-
ture would not be in any appreciable degree
enhanced, except for those who were com-
paratively close-up, because of the fact that
the eye cannot discern the finer shadings at
any considerable distance.
There, that may be a somewhat complicated
explanation, but anyhow it is the real fact.
Moreover, I might add that, taking one thea-
tre with another, city and village, I believe
there are easily five times as many in which
the finer shades of photography are lost to
the audience (which is, in these usually
small theatres, all close enough to discern the
added beauty they would impart) by reason of
under-illumination, than there are theatres
in which serious damage is done through
"washing" by over-illumination, BUT this
last must be modified by the statement that
in color work another, and in some respects
a different problem is presented, because
color is very succeptible to "washing" through
over-illumination, and the injury done by such
washing is always clearly discernible to the
spectator, no matter what the viewing dis-
tance.
Therefore, when color is on, it perhaps is
best to conserve the colors by reducing light,
even though it is hard on the eyes of the rear-
seat spectator.
Theatre Size Increasing
It must be remembered that theatres are
gradually increasing in size, and it seems to
me that, in view of the foreging situation, it
might be well for the Society of Motion Pic-
ture Engineers to consider what, if anything,
ought to be done with regard to limiting
viewing distance.
Doubtless whoever wrote the article you
have cited meant well. He, however, very
evidently had only considered ONE element
of the matter, where there are other ele-
ments of as great, or even much greater im-
portance.
If the proposition you have quoted were
limited to theatres having a viewing dis-
tance not to exceed a certain number of
feet, I would be in agreement with it, though
I am not at all certain just what the maxi-
mum viewing distance limit ought to be. I
would suggest somewhere between 75 and 100
feet as probably about the right thing. When
applied indiscriminately to all theatres, how-
ever, I regard the logic and information of
the one who wrote the article as decidedly
defective.
As To Lenses
As to lenses, 1 very much doubt if any
glass is used in the construction of projec-
tion lenses which will absorb a seriously ob-
jectionable percentage of the light. Good
crown glass and certainly none but a good
quality would be used for such a purpose
unless the manufacturer be insane— absorbs
(Professor Gage) 0.5 to 1 per cent, ot the
light per centimeter of thickness. The lighter
varieties of flint glass of about 1.61 refrac-
tive index will absorb from 1 to 1.5 per cent,
per cm. thickness.
In the case of very poor flint glass absorp-
tion may rise to as high as three to four
per cent, per cm. thickness, but certainly no
glass of such terrible quality is used in pro-
jection lenses.
In considering this we must remember that
the total thickness of all the lenses in a pro-
jection lens will probably be well under two
centimeters, hence the total absorption loss
probably will not exceed three or four per
cent., a much less loss than very frequently
occurs by unintelligent handling of the pro-
jector rotating shutter.
Testing
As to testing lenses by actual projection,
what is said is quite true, insofar as con-
cerns the aberrations, barrel distortion, etc.,
but I venture the assertion that but very few
men could make a determining test for many
of the faults. Barrel distortion is easy. Most
of the other tests would require an optical
bench, I think, and very careful work indeed,
except chromatic aberration, and this is a
fault not found in any appreciable degree
in any modern projection lens, except one
of such short focal length that the conditions
demanding its use are in themselves impos-
sible.
As to testing for a too-small diameter, why
the lens charts make any test entirely un-
necessary for any competent projectionist, or
even a machine operator of ordinary ability
and intelligence, can make four simple meas-
urements, viz : The Y distance, the free
diameter of the converging condenser lens,
the projection lens working distance and
diameter, lay the thing out on paper and
tell exactly what the condition is as to the
light beam all entering the lens.
Reverting, in closing, to the first matter,
it is just plain common justice and fairness,
or so it seems to me, that so long as a thea-
tre is selling the back rows of seats, it is up
to the management to make the persons who
rent them as comfortable as may be, and
one of the fundamental requirements is that
the picture be of a size and brilliancy that
it may be viewed from those seats with as
much comfort as possible, regardless of some
diminution of beauty of the screen image
as viewed from further down front.
Wire Size
1,. R. Lewis, Montgomery, Missouri, has
had an argument. He asks that I settle the
matter. He says :
I have had an argument with a man who
wa."- down here from Kirksville, Missouri. He
tried to lell me that n No. 16 wire could be
used in theatres. I held that this was against
the rules. He said it could be used, and that
liundreds of feet of it were used in every
Ilii'Mtrr. Who is right?
1 don't know, brother Lewis, except that
it is permissible to use No. 16 wire, in the
form of a flexii)le cord only. Just what size
these cords usually are I cannot say. I per-
sume, however, that some of them at least
arc No. 16. Probably that was what the Kirks-
ville man had in mind and just wanted to
mystify you and "get your goat."
„, "'"i
i Order Now p
1 RICHARDSON'S BLUEBOOK i
j ON PROJECTION j
Price $6.00 Postage Paid. |
Present Edition Going Fast. s
? .|,11|]|,|l|ltllllH1ll1llllMlllill""l"'t"l"l"l"""""""""""' IIIIMimillllillllllllll.llilHIIIIHI ,11(11111,1-^
MOVING PICTURE WORLD
November 14, 1925
Screen
For brilliancy on the screen make
sure you have Eastman Positi\^e Film
in the projector. It is identified by
the words "Eastman" and "Kodak"
in black letters in the film margin.
Eastman is the film that is un-
rivaled for carrying the quality of
the negative through to the screen.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
MOVING PICTURE WORLD
SMALL-STRAUS
A Progressive and ^ucces$ivk^^cu\t-
^WW'' iTitrty Theatres
C AFTER FOUR YEARS^ VSe)
OF
POWER'S PROJECTORS
AND
Power's High Intensity Arc Lamps
IN
The REPUBLIC
Opened October 27, 1921
First House in Brooklyn to Use This Equipment
HAVE NOW INSTALLED
Three Power Projectors
WITH
Power's High Intensity Arc Lamps
In the newest S. &. S. Theatre
The TERMINAL
BROOKLYN, N. Y.
jjSS NICHOWS jwre
■ i^;^ Ninety Gold St. NbwVowK.fOf, .^^g^ -YM/
HAL 'ROACH
presents
CLVDECOOK.
in
*'S/)ouid Sailors Marry?"
He was a good sailor but not on matrimonial seas.
He was used to all waves save those which were permanently stormy.
He located a bride through a Matrimonial Agency, and when he had got
hitched found that he was supposed to assume the alimony she was paying
to her first husband; that the first husband was to be their boarder and
proposed to personally see that the alimony was paid.
The fun in this one is side-splitting. The laughs come fast and furious. It
is one of those pictures that your audience thank you for showing, even
those with ribs fractured from laughing.
It would make a dog laugh.
F. 'Richard JonC'S, Super-vUin^ 'Director
Ad'derfije it!
Moving^ Picture
VOL. 77, No, 3
NOVEMBER 21, 1925
PRICE 25 CENTS
Co
Pi
^o^- .-/^^ ir?/.
IN A
MONTA BELL
PRODUCTION
WITH
GRETA NISSEN
BESSIE LOVE
FROM 'THE KING'- ADAPTED BY
LEO DITRICHSTEIN FROM THE
PLAY BY O.A.de CAILLAVET,
ROBERT deFLERS, SAMUELARENE
SCREEN PLAY 6Y DOUGLAS DOTY
PnESCNIFO BY
ADOLPH ZUKOR JESSE LLA5KY
Published by CHALMERS PUBLISHING COMPANY
Entered as second class matter June 17,
,v Vn,k, N. V.
516 FIFTH AVE.
NEW YORK CITY
I'linicd weekly. $3 a year.
HOW FRANK EDWARDS
BOOSTED
HIS RECEIPTS
Frank Edwards runs the Winter Garden Theatre.
It's a small house with big ideas in Seattle, Washington.
Foi* years he made a nice profit at ten cents admission.
Then he figured it out this way.
Give 'em more on the screen and get more back at the box-office.
So he booked Metro-Goldwyn-Mayer pictures, raised his admission price and put his house
on a bigger money-making basis than ever.
Read his interesting experience in his letter to us.
He says :
"At the time we contracted for the new Metro-Goldwyn-Mayer product, which necessitated
mcreasing admission from ten to fifteen cents, we were sceptical.
"We had enjoyed success at an established ten cent admission.
"Our new policy has been a complete success.
"We are just finishing a four day run on'The Unholy Thrce'and it has smashed every
existing record.
"We notice that Metro-Goldwyn-Mayer is proving phenomenally successful all over the
country.
"We want to assure you that it has done its bit for us."
This letter tells the story of just one exhibitor.
Our books show that other exhibitors, hundreds of them, are realizing that Metro-Goldwyn-
Mayer product gives more entertainment on the screen and more profits at the box-office.
Consistently, release after release, week in and week out.
Think it over.
Frank Edwards didn't want to run forever on profits that were merely satisfactory.
So he booked Metro-Goldwyn-Mayer and is smashing all records.
Ask The Man
Who Is Playing
The Quality Fifty-Two
November 21, 1925
MOVING PICTURE WORLD
187
"The wise ones are say-
ing 'Stage Struck' is the
greatest picture of Glo-
ria Swanson's career."
— Editorial in Moving Picture World.
The wise ones know that
the public goes nutty o-
ver the kind of speedy,
heart-interest comedy,
the gags and gowns that
Gloria and her director
Allan Dwan and the authors
(Frank R. Adams, Sylvia
La Varre and Forrest Hal-
sey) have packed into this
Cparamount Cpicture
MOVING PICTURE WORLD
November 21, 1925
★
FOX HAS THE FLAYERSl
Never before in the history of the industry
has there been such a gala»xy of stars enrolled
under the banner of one producer.
Never before in the history of the industry
has there been so many stars known the
world over for notable screen achievements.
EVERT PLATER IS AN AKi:iST IK ALL THAT THE WORD IMPLIES
EVERT PLATER IS A CREArOR OF ROLES THAT WILL HEVER DIE
THE CASTS OF THE WILLIAM FOX NINE GOLDEN NUGGETS
CONSTITUTE BOX OFFICE MAGNETS OF RARE POTENCY
The Ancient Mariner Directed by
Henry Otto and Chester Bennett: Clara
Bow, Gladys Brock well, Vivian Oakland,
Leslie Fenton, Earle Williams, Paul Pan2;er,
Nigel de Brullier.
The Qilded Butterfly Directed by
John Griffith Wray: Alma Rubens, Bert
Lytell, Frank Keenan, Herbert Rawlinson,
Huntley Gordon, Vera Lewis.
East Lynne Directed by Emmett Flynn:
Edmund Lowe, Alma Rubens, Lou Telle
gen. Belle Bennett, Frank Keenan, Mar'
jorie Daw, Paul Pan2,er, Leslie Fenton,
Lydia Knott, Eric Mayne, Martha Mat'
tox, Harry Seymour.
Wages for Wives Directed by Frank
Borzage: Jacqueline Logan, Zasu Pitts,
Creighton Hale, Earle Foxe, Margaret Liv'
ingston, David Butler, Dan Mason.
Daybreak Directed by Rowland V.
Lee: Jacqueline Logan, Lou Tellegen,
Walter Pidgeon, Roy Atwill.
The First Year Directed by Frank
Borzage: Kathryn Perry, John Patrick,
Margaret Livingston, Frank Currier, Vir'
ginia Madison.
The Qolden Strain Directed by Vic
tor Schertzinger: Madge Bellamy, Ken'
neth Harlan, Hobart Bosworth, Ann Pen'
nington, Lawford Davidson, Frank Beal.
The Palace of Pleasure Directed by
Emmett Flynn: Edmund Lowe, Betty
Compson, Nina»Ramano, Henry Kolker.
When the Door Opened Directed by
Reginald Barker: Jacqueline Logan, Mar
garet Livingston, Walter McGrail, Rob'
ert Cain, Frank Keenan, and Prince
Royal, the Wonder Dog.
★
★
★
IT'S A WILLIAM FOX YEAR .'
Fox Film Cd I'D a rati DO.
November 21, 1925
MOVING PICTURE WORLD
★
★
FOX HAS THE PICTURES/
Never before in the history of the industry
has there been such an array of sterling box-
office attractions by one producer.
Never before in the history of the industry
has perfection been so nearly reached inas-
much as nothing that is requisite is wanting.
EVERT FlCrVKE ABOUNDS IK THRILLS, TEARS A7iD LAUGHS
EVERT PICTURE VISUALIZES A SUCCESSFUL STORT OR PLAT
THE APPEAL OF THE WILLIAM FOX NINE GOLDEN NUGGETS
WILL FIND A RESPONSIVE CHORD IN EVERY PICTUREGOER
The Ancient M.ariner Based on Sam'
uel Taylor Coleridge's classic poem .Taught
in every school in the land. A big Christ'
mas special.
The Qilded Butterfly Based on a
Best Seller by Evelyn Campbell. A stir'
ring tale of love and adventure at Monte
Carlo.
Wages for Wives Based on the play
"Chicken Feed," by Guy Bolton, the pop'
ular American playwright. A dramatic
comedy which hits every home.
Dctyhreak Based on last years stage
success, "The Outsider." A story of a
great ambition thwarted for a while but
triumphant in the end through sublime
faith. An unusual love story.
East hynne Known and beloved all over
the world. Its pubUcity started more than
fifty years ago. The most poignant love
story of all time.
The First Year Based on Frank Cra-
ven's amusing play of married life.
Adapted to the screen by Frances Marion,
and probably her best work.
The Qolden Strain Based on Peter B.
Kyne's Cosmopolitan Magazine story,
"Thoroughbreds." This is Kyne at his best.
The Palace of Pleasure Based on the
play, "Lola Montez,." Depicting the tem-
pestuous career of a beautiful Spanish
dancer who left a trail of broken hearts in
her wake.
WKen the Door Opened Based on
James Oliver Curwood's novel. Consid-
ered by many his greatest. It has the most
thrilling flood scene ever screened.
IT'S A WILLIAM FOX YEAR!
Hvewire
if (arg
impo
ftanctfrom
. Ae loos P''"d!.
o( the S^cv P^''^ " , on *e
O. H<"'J
O Hto'V
Gi'l
The Su"
Came"""
Fox
Van'"**
r .\
b%k em and benefit
1^ fox Film Coiporatiaa,
November 21, 1925
MOVING PICTURE WORLD
193
b.<-.~".0».'
is the caft in a grear holiday picture
Leslie Fenton Margaret Livingston Clara Bow
Vman Oakland Earle Williams Paul Panzer
Gladys Brockwell md- Nigel de Brulier
in a produdfion oj^ huge size and extraordinary beauty
( This William Fox de luxe offering is
\ /especially built as the ideal attractioa
f for your Christmas play-date
^rbm Samuel Taylor Coleridges immortal classic poem !
oSceTjario li
Directed by
HENRY OTTO arjcL
CHESTER BENNETT
EVE UNSELL
fox Film CorporatiDa
Member Mcticn Picture Producers and Distributors of America, Inc.— Will H. Ilays, President.
Nothing Short of Marvelous Are These Busi
822 Seats
1st Day— 3615 Admissions!
2nd Day — 3365 Admissions!
In Portland, Ore.
The Columbia Theatre, and for that matter all
the theatres iti Portland, never saw the like of the
records that the power of The Phantom has
established — practically 7000 paid admissions in
two days. Sweeping all house records into the
discard !
House Record
Blown to Bits!
Seating Capacity 1074
1st Day — 4577 Admissions
2nd Day— 4652 Admissions
In Seattle, Wash.
Nothing can stop The Phantom anywhere! All
previous conceptions of picture drawing power
going by the boards. In Seattle the opening week
sees all house records sent sky-high.'
Broke House Record
On the Week!
Stanley Co, Buys
Engagement Back!
In Philadelphia, Pa.
Universal leased the Aldine Theatre in Phila-
delphia for an indefinite run of The Phantom.
At the end of two weeks of stupendous business,
the Stanley Co. bought both picture and house
lease and w ill continue the run of The Phantom
at the Aldine indefinitely. Never such a money-
maker in all picturedom.
Unheard Of Business
At the Aldine Theatrel
8 Big Weeks
On Broadway
in New York, N. Y.
Against all the competition of the finest shows
and pictures on the Great White Way, 8 weeks
of capacity business at The Astor Theatre.
Opens Extended
Engagement at The
Colony Theatre, Nov, 29
^^Biggest Day in
History of Alhambra"
In Milwaukee, Wis.
'Deafening applause — all Milwaukee turned out
—hundreds turned away — RECORD BREAK-
ING ATTENDANCE-forced to hold over
SECOND WEEK — wonder picture of ages."
— Alhaiiibia, Theatre
Hundreds Turned
Away'''^
Broke Record Saturday!
Sunday $1000 better!
Monday almost big as Saturday;
Tuesday better than Monday!"
In Detroit, Mich.
"Opened to biggest business history theatre;
turned away thousands. Running extra show
after midnight. Business Sunday being nearly
$1,000 better than Saturday, Monday's receipts
almost big as Saturday's. Tuesday's little better
than Monday. Record to shoot at for long time!"
— Broududv-Slrand Theatre
ISlow in 4th Big Week!
Ihe one and only
ness Reports from Large and Small Towns !
i
"Packed ' Them and
Stacked Them/
In Washington, D. C.
"Phantom of the Opera packed them and stacked
them every performance. Police held back the
impatient crowds! Impossible for myself and
two of my men to gain admittance. We spent
hours near Rialto listening to comments from
those who were fortunate enough to see Phantom.
Crowds turned away!"
— Rialto Theatre
Police Held
Back Crowds^^
"Broke House Record
First Day!''
In Kansas City, Mo.
"Opened yesterday to biggest receipts in history
of this house, exceeding our greatest expectations.
Today, second day, bigger than yesterday; this
most extraordinary despite opposition. Tremen-
dous mob broke down ropes in lobby forcing
entrance tonight. Running extra performances
after midnight!"
— Liberty Thcalrc
2nd Day Crashed
Record of 1st Day I
Played Saturday
4652 Admissionsl**
In Dallas, Texas
"Phantom going bigger every day- Third night of engage-
ment cashier sold thousand tickets in twenty-five minutes.
Four hundred stood through entire performance to see
picture and we turned away more than 1500 people!
Played Saturday to 4,652 admissions — this record for house
would have been twice as many if we could have handled
mob. Business Sunday 430 better than corresponding
day Hunchback — phenomenal! "
— Stinnett and Charninsky
Sold 1000 Tickets
25 Minutes Third DayF^
^^Biggest in History
In Denver, Colo.
"Phantom opened Saturday with 3941 paid
admissions. Sunday 5157 admissions — the
biggest day in history of theatre. Continual line
from one until ten-thirty. Look for smashing
business for two weeks!"
— Ameiiai Thi'<ilrc
"Line from
1 to 1030 P. M/'
993 Seat House
6505 Admissions 2 Days
In Spokane, Wash.
Now in the second week of a phenomenal run.
the first day of which drew 2875 and the second
day 3630 patrons to the Clemmer Theatrc-
Almost unbelievable business.
Now Blazing Away
On Second Weekl
Population: 39,698
Played First 3 days to 15A841
In Charleston, W. Va.
Phantom in three days pla>s to 15,484 paid ndmiNMon
Official popul.ition Charleston 39,698.
Imagine the power of a picture that will draw alnn>st h-t''
the population of a city to a theatre within three d.i\
The greatest money-maker ever made!
I
Held For
Full Weekl
Presented by Carl Laemmic
Jjere/
Cecil B.
PRX)
Road
1
Re^it/i JOSEPH SCHILDKRAUT
L JETTAC0UDAL,VEIU REYNOLDS.
I William Boyd, Julia FayEs
oAdapted. by
Jeanie Macpherson and
Beulah Marie Dix from the s^ge play ty
Beulah Marie Dixa/itt E. G. Sutherland
f^ELEASED BY
PRODUCERS
Member of Motion Picture Producers and Distributors of America, Inc. wi-i- h hays. Pnt-im
Another
DeMille ,
Triumph/
The Master
Achievement of a
Master Producer/,
DeMlles
AUCTION
to'Uesterdaij
Foreign Distributors
Producers International Corporation
130 Weat 46th Street
New York, N. Y.
DISTRIBUTING CORPORATION
F. C. MUNROE. President RAYMOND PAWLEY. Vice-President and Treasurer JOHN C. FLINN. Vice-President and General ManaKcr
198
MOVING PICTURE WORLD
November 21, 1925
The ELEMENT OF
— prints on the first
No delays or disap-
pointments " Every
production on the
P.D.C. program is
coming through right
on schedule — and
bigger and better
than we promised
'cilBDeMille
n
.STROMBERC
HARRY
CAREY.
^dapted by Elliott J'QI^WSOn
fiom BRET HARTES Ijmous sfory
'Hie Idyll of Red Oulch*
' ' ' EDMUND MORTIMER
ELEASED BY
PRODUCEKS
vember 21, 1925
MOVING PICTURE WORLD
199
TIME
/ 2 ready
VERA
JULIA FAVE ^^^^ jjiarie Dix-
, ..vJeanie Macpherson and^ ,o.S"therund
|r.om the stage pUy^ -
Adjptctl by Frinl. D„i
f rr.inkRol<inrtConklir. r^™
HUNT STROMBERO p^^f^^ts
« HARRYS, CARE V „
tvve Prairie pirate
cAdapudby ROBERT ANTHONY DILLON
X from 'lHi. YELLOW SEAL"
~ Z>y W.C.TUTTLE
Directed by
EDMUND MORTIMER,.
Tom'
Cecil B. De Mille
eatnce Joy
E-Jniund Bums
lulu Fdvc
Revert Edcson
rupe'ivt
JULIAN
^Ernest PJ<rTr~-»-. — *^ -
LfnoreG)f(ec ;
Directed bg
to Charleys
CORp
2^
weddin6
Up the ^
P.D.C.
DISTMBUTINC COPPOBATION
F. C. MUNROE. President RAYMOND PAWLEY. Vice-President and Treasurer JOHN C. FLINN. Vice-President and Cener.l Manager
Verdict
Of New York
"Colorful, full of action and a rea\
love stor\{. Not since \\\e feminine
world went on its knees and made
Wim a hero Vias Mr. Valentino had
suck an engaging role." — American.
"If *Tlie Eagle' is not a classic we
do not know one, and tke kero is
sincere, wkimsical and wistful, a most
devastating combination." — Tribune.
"Mr. Valentino accjuits kimsclf witk
distinction. 'Tke Eagle' is a satisfy-
ing |[>icture." — Times.
"Rudol||>k Valentino is kis old time
debonair, romantic, adventuresome
self. He is kandsome in Cossack
uniform, dasking in bandit garb and
imf>assioned as tke lover. 'Tke Eagle'
rises to romantic keigkts." — Mirror.
"Rudolt>k Valentino offers a roman-
tic comedi). Peo(>le will be entertained
by 'Tke Eagle'. Tke production is
more tkan su^)erb." — Telegrapk.
" 'Tke Eagle' is interesting, entertain-
ing, and dramatic. It is a good picture
beautifully staged and well wortk
seeing."— Eve World.
JOHN W. CONSIDINt . JP^.
presents
RUIDOILPIHI
VALIENTHNO
iriHE EAGLE
Supported b^mm BANKYa^^i LOUISE DRESSER
Screen Story by HANS KRALY
A CLARENCE BROWN Production
'I
Now Booking
^ UNITED ARTISTS CORPORATION
DAary Pickford Charles Chaplin
Douglas ^air banks
Joseph M.Schenck,.
Chairman . Soard of Director^}
D.W.Qriffifh
'Jiiram Qbramj-,
President
2(M
MOVING PICTURE WORLD
November 21. 1925
Follow the Straight-Line Approach to
PICT URE
THEATRE
ADVERTISING
EPCS VIMTHROP SARGENT
Price, 36.00
Postpaid
0H*u«w puafiw*: "T*^
MEW YORK CtTY
THEATRE ADVERTISING CONDENSED
Let Epes W. Sargent, who during the past founeen years has examined and edited
more theatre advertising than any other man in the business, give you in condenaed
farm the benefits a{ his rich experience in this highly spccialixcd fonn of advertis-
ing.
CONTENTS
With the Aid of This Book You
Can Give Your Patrons the Best
Projection in Town,
rCrMurtlM
T>< PM-wMllty •( tke Tbeatrt
II. Tht Lakky w » A<nrt<MaMl
Advcrtitia« Fcatara far tkc Hmm
IV. Tht Ta»*rtl>c« If H»M tnM Marti
' MtKie u tM Advcrti»#Mcat
Tzboljtint liforMtiM
VII. CatcMiKi
VIII Atvtrtiilai aai tha S<r«*«
IX. Littiatnfkt aad BIMb*ar4>
Dclni Pr«ii Wart
XI. Nevspaper Atfvartlsiai
XII. Jftt *m4 T)r*rMttlM
. HalflaM Md Uh Cats
V. Priitiaf. Ps»(r
cm
XVI. Dlt<rlkat>4 Mittar
XVII. Namlty A«vtniuae«t
XVIII. Hmk Praaraa Farai tmt
AtfvtrtiscBcats
XIX. Can far HtMaaa Prv«r*Bt
XX. HatMi Hi Dlstrlkirtiat
XXI. Fara Lrtttn
XXII. StTMl AdrertltlM
XXIII. Gattiat MatlBM BbImss
XXIV. PriR aai Caatnl Sclifaa
XXV. PnaluB xot CMpaa StkcMa
XXVI. Varlai't ScbaMel
XXVII. Advartiilai S»aei>l SaaSM
XXVIII. HaXlini Svaclals aad Sarlali
XXIX. Saaaar Adrartltiat
XXX. Rain On A««<rtislM
XXXI. Oanlai a Han*
XXXII. Oa»Mitlaa
OUTSTANDING FACTS
It is a 974 page book.
It has 375 illnstratiaak.
It gives foil imuuctiuns oa
care and operation of Power,
Simplex. Proctor, Hotio-
graph and Baird projectors.
It contains a full accoimt of
Mazda Lamp projection.
It describes the G. E. Sun-
light, and Simplex high in-
tensity arc lamps.
It treats fully on generators,
insulation, grounds, lenses,
light action, mercury arc
rectifiers, motor generators,
picture distortion, practical
projection optics, the projec-
tion room, the screen, speed
indicators, transformers, etc
It asks and answers 842 ap-
propriate questions.
It has a complete, fast work-
ing index.
It is up-to-date and authen-
tic.
It is written by an author
who knows what he's writ-
ing about, who writes in
plain understandable Eng-
lish, and who is tht only
projection author ucho has
already written and com-
pletely sold out three
large previous editions of a
booh on projection.
Price, $2,00
Postpaid
/
At Xour Dealer or Direct from
CHALMERS PUBLISHING COMPANY
516 Fifth Avenue, New York City ✓ -if'
MoviKG Picture
WORLD
Founded in l^OJ hi^ %!• P. Chalmers
Why Not "Movie Applause Cards''?
UNDER the "A's" in any dictionary you will
find a linguistic hoot owl lying down with
a verbal dove, just as the lion and the lamb
did of old. Old Man Dictionary never dreaint
Avhen he placed APPLAUSE and APPLESAUCE
so close together that in the bright and snappy
lexicon of HUMAN EMO^TION these two words
would be so far, far apart.
Back in the days when the WHISKER crop
ranked second only to ALFALFA, and a bud
was called "a winged denizen of the air" the fruit
business GRAFTED such buds of speech as
*'peach" and "pippin" on our language tree.
In those days "quince" and "lemon" were
HARSH TERMS.
But today, the fruit business is making amends.
For besides making Santa Clara, Rocky Ford,
and the Japanese beetle famous, it has given us
such choice language of derision as "Razzberry!"
"Banana Oil!" and "Applesauce!"
From the biblical FIG tree we learn one lesson.
From the modern APPLE tree quite another.
A producer puts forth a picture and expects —
or hopes — that the public will celebrate National
Apple Week for the fihn APPLE OF HIS EYE.
Instead, the public puts on National "APPLE-
SAUCE!" Week, at considerable expense to the
producer.
We take the liberty of being free with a
HARD-BOILED term. Because the ISSUE is
hard-boiled. And the final film judge — ^the PUB-
LIC— is hard-boiled.
The producer who puts out a picture with a dash
of exploitation paprika and a prayer will never
attempt to probe into the WHY and WHERE-
FORE of public reaction to his product. But the
producer who is honestly trying to find the high-
est level of "what the public wants" without mak-
ing hunself a public burden— IN THE POOR-
HOUSE — will try to find why the same money,
brains and talent put into two pictures of the
same type will produce APPLAUSE for the one|
and "APPLESAUCE!" for the other.
In many cases public acceptance can be pretty I
well forecasted. In many others the anticipation
of APPLAUSE proves to be all wrong. The
tragedy of it is that this happens with pictures
taking what are thought to be real strides toward]
a real camera art.
The only voice the public has today is the voicel
of the dollar. But WHY is that voice raised or|
lowered? A doctor cannot treat a patient merely
by saying, "You are a sick man." The diagnosis I
of the public, "This is a sick picture," is not]
enougii. What MADE it a sick picture?
We believe that every time the macli^nery gets I
to work on the distribution of a picture, a parallel
set of machinery should get into motion to collect
and analyze PUBLIC opinion on that PAR- 1
TICULAR picture.
Here is just a basis from which to work —I
MOVIE APPLAUSE CARDS. Postal cards,
printed for distribution by the exhibitor at eacli
showing, to be filled out by the patrons at home
and mailed to the PRODUCER. Properly laid
out these cards could invite and GET opinion, one
way or the other, on story, star, direction, titling,]
continuity.
The public today knows the RANKINCli
directors and continuity writers, and follows
tlieir pictures. But the public today cannot
ANALYZE a picture from the direction or the
continuity angle. When the action m the picture
is slow the public does not know whether it is|
(Continued on following page)
M i , A u ri<; i URE WORLD
November 21, 1925
App/tiHNC— Not ''Applesauce!"
the fjUiU ot Ihc star. Iho dirivUu-. \\w con-
liiuiilv. or Iho culting.
Tho public can made "CONTIM 1 I V CON-
SrUH S." jusl as il is nuuio "loolh conscious."
"hail- oouscious." *\H>llar conscious.'* .KNO w ilh
oul laking away Iho "n>n»anco" ot" Iho pholoplay.
Tho linosl lilllc cra^licalor of "aMuanco" in picUnv
^oin>i is a TOOK rum UK.,
When Mr. and Mi"s. Tuhlic l.l.AUN to soo Iho
fine hand of gtHxl dim lion or ginnl continuily or
mvni culling in a picluiv. Iho pnxlucor wiil
11 I.IA capilah/o on names and brains, tor
which ho NvoH .spends a lol i>r nu>no>
And by Iho s;nno tokon. a lol of prvnluctioii
faulls laid Uxlay by Iho public al Iho dix>r of
Iho "slorv" or tho star will lioixvsiloii wlioiv
uy lU-r.ONO.
The infant industry ot" radio which put on
S\VAl>ni.lNG l.lAVniKS when tho picluiv busi-
ness \\7is wearing its lirsl loivg ivmts. had not
c\on a K>\-i>lTicc IvinMuolor on HUO.VOO.VST-
ING KNri.UTAlNMKNr when il staiiovl. And
it WHS not for siMnc lime thai Iho stations real-
tho valuo of tho APri-\rSF. canls which
I hoy ssi^licilovi — cuid ixxxnvovl. Tixlay those caixis
aivi lottei-s aiY nnvst caivfully .VN.VLYZKO. They
sliow. for instance, that oontrarv to "expert"
the r. ' ' xiay w-ants classical
\ .i-cbss... - . . 0 than il diK^s }Arj.,
"\VI\at tho iHil^hc wiints" in radio entertainnM^nl
is n<M a nwttor of guess wxirk. Iwit a nvatter of
estaWisl\t\l FACT. '
Ami the n^tiio audiences are not getting tired
of "WnrTIXG IW" Far from it.
One lM\\)dc;isting sV. ' ^ >\v receiving over
fWO rHOrS.\Ni> . ^ a day. mon^
iian it TYX>ei\TKi in a WKEK twx> years agt"*
Tlic - vet a kH oi
werxv. V V V . . > . v .. the Apple-
s^^iKvl" OIT of its lHisii>ess s\ sloni. anti the
vprr ArsE in.
.V 4?<x>l nuiny merchants in a iivxx: v.si-
rtessesare moikiii^ mcvnev under . . .iE
c l STOMER IS ALWAY'S RIGm t jxw
.-ann<M do l>nsiness iimkr that skiigari ;: ..,oss the
v ustiwier Ivas a d^iancc to TALK,
The Ix^x office is no4 MITE by any means.
■ o en w-heai it is fimncaVF SlUEXT. it is
; aX?FE\T about the pielnre oo the screen
inside. lU r what MAKES it liilk Uiat way?
The Pl'HLlC is the ultimate consumer in this
business. Palho is giving that ultimate customer
a chance lo express ilself through its BUREAU
01- PUBLIC REI^XTIONS. under Miss Regge
Oonin. Hero is an INVALUABLE service at the
disposiil of EN ERY exhibitor of tho country. If
your i^tronago is not giowiug as you would like,
or if it is at a standstill, or if il is dropping, call
on Miss Doran. She will make your public talk
to YcH'. not only in words, but in dollars as well.
Her RECORD proves tliat.
Mi.ss Ooran's work is not only of doUai's and
cents use to the exhibitor, but it will reveal lo
Patho WHY poe>ple go to certain pictures or cer-
tain theatres; AND why the>- stay away. THAT
will help Patho help tl\e exhibitor with its 1926
and P.)oO moiiol PRODUCT, and its li)*2l> and 1936
moilol EXPLOITATION.
The national advertising which C;irl Liemmie
dcvs. inviting public opinion on PARTICUL.\R
Univei^U pictures, has unquestionably helped
sha^x^ tho pnxluction destinies of Universal.
The Movie Applause Ciinl may cost money.
But it is nol by ANY means as expensive as r
picture \^-ith the "APPLESAUCE!" tag.
It s hanl lo see the forest for the trees. And.
in this business, with so many chances of going
wrong on a ^iroduction. hanler to see the orchard
for the apple trees.
r ViSting "pnxluciion is SIMPLE cora-
pii. . . -h picture production. More flexible
Experiments not sd cosily. But the Picture
stakes are BIGdER. .\ll the more reason to find
out wliat the PICTURE public WANTS.
"The pubhc does not know WHAT it w^nts."
"The public w:ants BETTER pictures." "The
PRODUCER is wTxmg." "The PUBUC is
WTY>ng."
Stop this SHITTLE TR.MN for a moment and
let the public get off and T.ALK.
November 21, 1925
MOVING PICTURE WORLD
209
W./l.Sheehati
Pay Dirt
Showmein
all over the
Country
William "J-oX
by
Charles Edward Hastings
J.fi.Qrainger
John Golden
SELLING the William Fox screen pro-
ductions of the John Golden stage suc-
cesses is one oi the best things James
R. ("Jimmy") Grainger has ever done in his
whole life as a high-powered salesman. In
addition to signing more than two dozen of
the biggest circuits in the United States,
and the big first run houses everywhere,
"Jimmy" Grainger has interested every
theatre owner in "Fox's Golden Nuggets"
with the splendid co-operation of the divi-
sions of advertising, publicity and exploita-
tion of the Fox Film Corporation working
out of the head office in West Fifty-fifth
street. New York City.
The acquisition, production and distribu-
tion of the famous John Golden stage hits
by WilHam Fox is a chapter in motion pic-
ture history not likely to be forgotten by
showmen when discussing big coups in story
buying. And on the heels of the Golden
successes we are informed that Mr. Fox has
acquired some of the greatest of the David
Belasco stage hits and the comedies of
Charles Hoyt.
When Mr. Fox and Mr. Golden signed
their contract in August of last year, Win-
field R. Sheehan, general manager of the
Fox Film Corporation, set in operation the
world-wide machinery that distributes the
Fox product, and when "Jimmy" Grainger
took the helm at sales the Fox-Golden series
was awaited by exhibitors through the United
States and Canada, as well as in foreign
fields.
"Lightnin' " was the first of the series in
the John Golden Unit, and with its three
years' record for a Broadway run; two years
in Chicago and a year in Boston, its release
in motion picture form was keenly anti-
cipated. With John Ford directing, and a
cast including Jay Hunt as "Lightnin' Bill
Jones"; J. Farrell MacDonald, the "Sergeant
Casey" of "The Iron Horse"; Madge Bel-
lamy, Ethel Clayton, Wallace McDonald,
Richard Travers, Otis Harlan and Edythe
Chapman, "Lightnin' " stood right up to its
reputation and after coining money for the
big first runs and the circuits, goes to the
second, third, and subsequent runs with all
the power of a strong vehicle.
Mr. Golden's "Howdy Folks," called
"Thunder Mountain," under the Fox banner,
proved another success from the box-office
standpoint, with its cast including ZaSu
Pitts, and "Thank You," with George
O'Brien and Jacqueline Logan; "Chicken
Feed," given the screen title, "Wages for
Wives," and "The Wheel" are demonstrating
their box-office value to exhibitors every-
where.
With Vivian Moses directing advertising,
publicity and exploitation, and with Ned
Holmes in charge of exploitation with J. K.
Rudolph handling publicity, the sales force
obtained unusually strong support from start
to finish. "The First Year" and "Seventh
Heaven" are now going into work, with Mr.
Sheehan at the West Coast studios with Mr.
Rudolph, examining the various phases of
production for sales and publicity angles.
In a chat with the Moving Picture World
representative, "Jimmy" Grainger jotted
down a memo, showing some big contracts
signed in the United States and Canada, in-
cluding the following:
The Southern Enterprises, which cover
the principal Southern States; the William
P. Gray circuit throughout New England ;
Shea's Hippodrome, Buffalo, N. Y. ; the
Schine Circuit, New York State ; Ike Libson,
Minneapolis ; the Coston-Cooney-Karzas cir-
cuit, Chicago; W. M. James, Columbus, Ohio;
the Carl Hoblitzelle houses in Texas ; the
Stanley Booking Company, Philadelphia;
Mike Comerford's circuit in Pennsylvania ;
(Continued on page 218)
210 M OV I N G P I CTU RE W O RLD
November 21, 1925
Miss Doran^s Double Value to Pathe
THE motion picture industry, through
the trade magazines, well knows that
a young woman by the name of Miss
Regge Doran has become director of public
relations for Pathe Exchange, Inc. This fact
has been broadcasted far and wide. But
there remains an angle to her work which
doesn't appear on the surface of the Pathe
announcements. It is of vital importance.
Miss Doran is too keen mentally and too
conversant with motion picture needs not to
recognize its existence. She doesn't discuss
it, but it is there and she knows it is there,
and eventually Pathe will, through her work,
realize in dollars and cents on not one but
two angles of her work. And the whole in-
dustry will benefit.
What is this mysterious something which
Miss Doran will reveal? It is simply this—
a true line on what the public really wants
in motion pictures.
Some motion picture men profess to be
able in advance of release to tell exactly how
a picture will go over. The more honest con-
fess that it's a gamble, pure and simple. Some
of the best box office bets were the projection
room "flops" and the picture that looks like
a million dollars on the home office screen
may splash red ink all over the box office.
How It Goes
The puzzled production manager gives a
trade showing. All of the film critics are
there. There are about as many opinions as
there are critics, and they cannot even be
averaged up. One may praise the story and
damn the production. Another may call the
story drivel and praise the director. For that
matter, the critics may be unanimous in their
laudations and yet the picture may bring
grief to a majority of its renters.
You can't average up the reviewers. You
cannot even classify the public demand. Coal
miners in Pennsylvania want westerns, pei-
haps, while New York audiences want ultra-
sophisticated comedies. Country folk like
pictures of high society life because they
don't know anything about it; city folk may
see enough of that stuff to want something
different— say, Charlie Ray's small town pic-
tures.
A PotentiiJ Authority
But Miss Doran, with her finger on the
public pulse all over the country, can sense
the general demand, can predict that one type
of picture will please this and that section,
while another will appeal to other types.
From her intimate contact with the public
as individuals rather than as a class she car
sense the average demand, indicate the types
of pictures that will prove most generally
acceptable.
We think that Elmer Pearson, vice-presi-
dent and general manager of Pathe, made a
ten-strike when he engaged Miss Doran. He
is said to have let no obstacle stand in the
way of her engagement. Pathe and Mr.
Pearson have the reputation for going after
and getting the best available, whether in pic-
tures or people.
Miss Doran recently returned from Chi-
cago where she appointed the first field repre-
sentative who will carry on co-operative work
with exhibitors in the Mid-vs t territory.
This representative is Miss Lucy M-riwether
Calhoun. Her record follows— th years
on the Chicago Tribune as featur •. riter,
Will Aid Exhibitor with
PatronSf Can Learn
Public^ s Likes
By Sumner Smith
MISS REGGE DORAN
The Director of Public Relations for
Pathe Exchange, Inc.
music critic and women's editor; similar
work on the Herald-Examiner in Chicago, the
New York American and the New York
Herald-Tribune, public relations work for
John J. Davis, ex-secretary of labor; last year
in Paris writing for the Chicago Tribune
Syndicate. She began her new wor'rc on
November 9. That is the class of worker
which Miss Doran will gather around her.
Miss Doran's trip in the Mid-West was
otherwise productive. She addressed the Bet-
ter Films Council in Cincinnati, the Childs
Conservation League of America in Columbus,
Ohio, the Columbus Women's Club, the Chi-
cago Federation of Women's Clubs. The trip
occupied three weeks.
Of course the avowed intention of Miss
Doran's work is to establish more neigh-
borly understanding between the exhibitor
and his public, to help him to make his
theatre a true community center. It is
wholly reasonable to assume that the ex-
hibitor needs Miss Doran and the benefits
of her experience, of which we tell more
later on in this article. He is a busy man
with booking pictures, keeping his house
spick and span, selecting newspaper adver-
tisements from the press sheets, originating
exploitation stunts and one hundred and
one other details. Unless his is a rather
small community, his only chance to learn
the views of his patrons is from chance
remarks as they are leaving the theatre
and from the receipts.
Through national advertising the motion
picture companies are attempting to Jjring
the public closer to the theatre. But these
companies are faced with the problem of
popularizing their wares in the same adver-
tisement, and often the advertising of trade-
marks and individual pictures gets the dis-
tinct preference. By association particularly
with women's organizations will Miss Doran,
in her own words, "forge a binding link be-
tween the exhibitor and his public, a con-
nection that at present is extremely vague,
and lay the foundations for the coming gen-
eration of picturegoers by making a direct
appeal for family patronage."
Certainly Miss Doran's work will center
around the neighborhood house. The owner
of such a house can't afford a staff of
trained investigators to keep in touch with
changing tastes, to guide his bookings. It
is here that Pathe's Department of Public
Relations will function with great eflect.
The department will aid in forming a bond
of good will between the exhibitor and pros-
pective as well as present patrons. It will
show him "how to appeal to picturegoers
quite outside the accepted lines of publicity,
exploitation and advertising, and yet work
in with those three methods so as to ob-
tain the greatest benefit from them." In
short, as the Pathe announcement says, it
will give him "an exhibitors' service by
means of which the showman will, through
direct contact with his public, be able to
make more money for his theatre than he
has ever before."
Her Experience
Let's have a look at the past of Miss
Doran. Her job requires indisputed ability
and experience. Is she lacking in either
respect ?
Not long ago Miss Doran was a writer
on a Los Angeles newspaper. At a gath-
ering of friends an 11-year-old boy began
discussing Mussolini intelligently. His elders
knew much less about him than did the
boy. They were amazed.
"Where did you learn all that?" they
asked.
"Oh, I saw all about him in the movies,"
said the youngster.
In that conversation Miss Doran saw the
theme of an article on the educational value
of motion pictures. She wrote it, empha-
sizing the value of theatre contact with the
public.
Harry Arthur Impresied
Harry Arthur, one of the real brains of
West Coast Theatres, read the article and
'phoned Miss Doran.
"What do you say," he asked, "about
undertaking that work for us?"
Miss Doran accepted. First, she got in
close contact with the theatre attaches.
Regular meetings were held. The girl ush-
ers—they're still there— were trained to act
more as hostesses than as ushers. A prize
of one dollar was offered them for sug-
gestions as to how to improve the theatre's
service to the public. Many good ideas were
forthcoming.
Then Miss Doran began joining civic or-
ganizations. She joined them all— except
the firemen's. The American Legion planned
a meeting, lacked theatrical talent, calted
on her. She got them the Covey Sisters,
afterwards with Pantages and a hit in New
York. The boys never forgot the favor,
as witness :
(Continued on page 219)
November 21, 1925
MOVING PICTURE WORLD
211
M.otion Picture Industry Victor in
Connecticut Controversy Over Tax
Drop Appeal Pending Against Law on Promise
of Qovernor to Eliminate Censorship
Provision in Next Legislature
By Sumner Smith
A CONFERENCE the past week of Connecticut state officials and mo-
tion picture men has resulted in what appears to be a complete victory
for the latter. A so-called compromise was made whereby the motion
picture men promise to drop the appeal now pending against the law. Gover-
nor Trumbull, representing the state, promised to work for modification of
the law at the 1927 session of the Legislature and to eliminate the censorship
section in toto.
This arrangement, or compromise, is heralded as a full victory for the
industry. The governor has acknowledged publicly that the law works dis-
tinct hardships not intended by those who wrote it. The industry now will
pay the film tax without protest until the next session of the Legislature.
£niiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiii!iiiiii'iiiiiiii'iiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^
I Exchanges Reopen I
s The moving picture situation in 1
s Connecticut is returning to normalcy 1
i on November 11. With the picture in- |
g terests and the Governor declaring a B
I truce, the tension which had existed 1
I for several weeks is fast disappearing. 1
1 Film exchanges which moved out of I
i the state after the enforcement of the |
g state film tax law are returning. Some H
= have already returned to New Haven. 1
I The United Artists and the Pathe 1
I offices were reopening, and Universal 1
1 has trucks on the road bringing ma- i
I terial for its exchange. 1
g It is thought by representatives of i
= producers that in a month the Kil- |
1 feather Building in Meadow Street, §
g New Haven, will be the center of film g
1 exchange trade as it was prior to i
I July 14. I
liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin^
Fitzpatrick-McElroy
Buy Three Houses
In Indiana
In July Fitzpatrick-McElroy, whose the-
atre circuit has covered Michigan, Illinois
and Wisconsin, decided to extend into
Indiana. Now, inside of three months, they
own eight theatres in that state.
The first Indiana purchase of this com-
pany was four theatres in Michigan City —
the Wallerstein string — including vaudeville
and picture houses. Next they took a long-
time lease on a theatre to be built in the
downtown section of Richmond, Ind., work
on which has already begun.
Their latest Indiana project is acquiring
three theatres in Muncie. These three — the
Columbia, Star and Lyric — comprise the
Andrews circuit and were purchased outright
from C. Bay Andrews and Forrest E.
Andrews. The Andrews Brothers are leaving
the picture held to devote all their time to
their Florida interests.
J. C. Wodetsky, who has been at Benton
Harbor, Mich., has been transferred to
Muncie as manager of the three houses.
ANOTHER B. & K. DEAL?
It is reported from Quincy, 111., that the
Balaban & Katz interests have opened
negotiations with a view of purchasing three
of the local houses. The houses mentioned
in connection with the rumors are the Wash-
ington Square, Belasco and Orpheum. Con-
firmation of the report has not been obtain-
able. It has been known for some time that
Quincy was one of the key towns in the
Balaban & Katz program for Illinois outside
of Chicago.
The agreement was reached at a confer-
ence in the Executive Chambers of Governor
Trumbull with Republican State Chairman
J. Henry Roraback, Charles C. Pettijohn,
representing the motion picture producers ;
Joseph W. Walsh, president of the Motion
Picture Theatre Owners of Connecticut, and
Benedict M. Holden, counsel for the movie
interests. It was the sequel of a conference
at the Hotel Bond at which Will H. Hays
and Roraback were present.
Joy pervades employes of the film ex-
changes, which had been moved out of New
Haven. They will be returned at once and
will immediately engage in the signing of
contracts exactly under the same conditions
as heretofore. Some exhibitors have already
been seriously embarrassed by the law, if not
forced into bankruptcy. To many of them
this announcement comes literally in the nick
of time. In another two or three months
almost every theatre in the state would have
been closed, it is said.
Governor Trumbull issued the following
statement :
"It seems to be the concensus of opinion
generally that this law works hardships upon
the Connecticut theatre owners not antici-
pated and that it should be amended or
modified.
"I do not believe there is any necessity
for the censorship feature in this bill
and I have heretofore expressed myself on
that phase of it. I intend to cooperate with
the local theatre men in their efforts to
modify this law to make it more equitable
and to eliminate the censorship feature and
I have already so expressed myself to these
men."
Charles C. Pettijohn of the Will Hays
organization, said :
"In order to remove the disadvantages
under which the Connecticut theatre owners
are now operating due to the changed
methods in the distribution of films, it has
been decided to restore the former method
of distribution in Connecticut. We are going
to operate under this law until the next ses-
sion of the Connecticut Legislature in the
belief that the members of that Legislature
will see fit to correct the situation. We in-
tend to dismiss the lawsuits and continue our
cooperation with the Tax Commissioner in
the meantime."
Joseph W. Walsh, president of the M. P.
T. O., of Connecticut, said:
"I attended the conference today with
Governor Trumbull and Charles C. Pettijohn
and am very much pleased with the results,
which I sincerely believe will bring about a
solution to the entire situation. Mr. Petti-
john, representing the producers and dis-
tributors, at the conclusion of this confer-
ence assured me that the producers and dis-
tributors would immediately take such steps
as are necessary to relieve the situation that
exists.
"The revolving fund heretofore created will
be continued and through the continuance
of that plan the producers, distributors and
Connecticut theatre owners will give their
continued cooperation to the Tax Commis-
sion of Connecticut."
The film tax bill, which was held con-
stitutional last July, provided that a levy
of $10 was to be paid by exchange men for
every thousand feet of film brought into the
state. This would have brought losses in
excess of $100,000 . a year to the exchange
men.
The censorship feature provided that all
the films were to be passed on by one man.
Deputy Tax Collector John J. Splaine.
MORRIS AND GRIMM MOVE
George Morris, who has been publicity di-
rector of Warners' Theatre, New York, since
that institution opened, has resigned to take
up new duties with the Warner organization.
Mr. Morris' future activities will center
chiefly around radio program and other af-
fairs concerned with theatre-radio. Mr. Mor-
ris is succeeded by Ben H. Grimm, who is
well-known in film circles and who has had a
varied theatre experience both in this coun-
try and in England.
212
MOVING PICTURE WORLD
November 21, 1925
St. Louis Excited hy Rumors
Of Big ISSew Theatre Circuit
ST. LOUIS accustomed to big deals in
motion picture theatres and the like,
has been startled by the report from
inner circles that a very big production group
has sent a financier and a builder to that city
to study the local situation with a view of
buying or building a chain of twenty-five .
or thirty-five theatres.
An air of mystery has surrounded the
coming of the gentlemen in question and the
exact backers of their project have not been
revealed. It is whispered, however, that the
interests behind the movement are a big
producer and national distribution organiza-
tion not now represented by a first-run the-
atre in St. Louis.
The financier and builder arrived in St.
Louis a few days ago and are said to have
visited a number of the leading neighbor-
hod theatres to get first-hand information as
to their desirability from an exhibition and
investment standpoint. Other sections of the
city have been studied with a view of erect-
ing new houses.
Whether any ofTers have been made to
local theatre owners to sell to the new chain
is not known. Men in the know say that
the visitors have not yet progressed to the
point where they are ready to open nego-
tiations for any of the local houses. The
project is preliminary and it may be several
weeks before the visitors determine what
houses would be desirable for them.
Their plan is said to contemplate a house
in each of the key points of St. Louis and
St. Louis county. In districts where a de-
sirable house cannot be purchased a new
house will be erected. Under this city-wide
system no two houses of the chain will be
in competition and some one house will be
within easy walking distance of every man,
woman and juvenile picture fan in the city.
Whether a first-run house on Grand avenue
or down-town will be obtained has not been
revealed.
ISlew York Clergyman Takes
Slap at Busy Reformers
,iiiiiiiiiiiiHiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!iiiiiiiiiiiiiiiiiiniwiii''nini^
Incorporations
'Jiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii'iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniinniiiniiiii^^^
The pnNt week brongrht the Incorporation of
the I'"oK Theatres Corporation, with William
Fox, Ditittclas 'i'niisxlf^ and Jack t>. I.eo as
stockhftlders and directors. The company has
an aiith<»rizf'd capitalization of ■l,tH)0,tH)0
Khares of stock at no par value. Other com-
panies chartered dnrin;; the week and en-
terin;^ the picture businesM in \ew York
State were: llrcwster Thejitre Corporation,
Brewster, 920,(M)O, with Benjamin and Ho«e
Marasco; K. F. O'Nell, of Brewster: I'ennek
Film Corporation, ^O.OOO, K. J. Illshop, John
Bernhardt, I'aul Huhn, >ew York Cltyj Ko-
mantic I'lays, Inc., 910,0041, Ithoda .\lexander,
H. H. .\l>el, Saniuc-l J. Krinn, »w ^ ork City;
Charles de la Motte. Inc., »HM>,om», Charles
de la .Motte, Rudolph Wiel>er, I'hlllp Mentell,
Xew York City; Film Associates, Inc., $20,-
000, Montgomery Kyans, t;eorge Cronyn, Al-
bert lioni, .\ew York City; Gordon Enter-
priKCH. Inc., with Charles K. Gordon, A, J.
Ruhirn, Meyer .Machlis, .\ew York City; Dal-
las-Capitol Theatre Corporation, Charles B.
Paine, Brooklyn; E. H. Goldstein, H. E.
HuK^hcs. \ew ^ ork City; Winkler Pictures.
Inc., William K. Slater, Edward M. James,
C«'lia Shakin, New ^ ork City.
The Ileci-hniont Amusement Co., Cin-
cinnati, Ohio, has been incor|M>rated with a
capital of l|t.'iO,IHMI, by Charles Weiskopf, H.
Hanle.v, Max Friedman, and others. The
Jacol>si»n Picture Screen Manufacturing: Co.,
Cleveland, is ;:lso a re<*(.nt incor|H>ratlont
with capital of .'.-."(.OOO, hy Axel Jacobson.
.Arthur \. Kent, Carl F. Rich, et al.
PRE.\CHING from the pulpit two nights
a week, along with the regular Sunday
morning service, and running a picture
theatre two other nights of the week, the
Rev. H. H. Black of Central Bridge, N. Y.,
along Film Row during the past few days,
declared emphatically that there was nothing
quite equal to the motion picture as a means
of entertainment, and that when so-called
reformers attacked the motion picture nine
times out of ten they did not know what
they were talking about, basing their argu-
ments, perhaps, on an occasional picture of
years past.
Mr. Black has a house that seats 300,
running on Tuesday and Saturday nights,
with an admission of 15 and 25 cents, the
15-cent admission being for children under
15 years of age. To give a little added zest,
Mr. Black runs a "country store" with his
pictures once a month. He not only does all
the booking but even goes so far as to run
the projection machine once in awhile.
While in the United States Army, he ac-
quired his knowledge of booking as well as
projection.
■'I am not running the theatre as a money-
making scheme," said the Rev. Mr. Black,
just after he had concluded booking several
pictures at one of the local exchanges, where
he showed himself conversant with every
phase of booking. "We run first-class pic-
tures for the residents of our community in
order that they may not be forced to go else-
where for their entertainment. We are not
making the mistake that so many theatres in
small places make, of thinking that because
the community is small, it is folly to buy
other than cheap pictures. That our theory
of showing good pictures, even though Cen-
tral Bridge itself has but 200 residents, is the
right one is evident from the attendance we
have, the profits enabling us to buy excellent
pictures as well as to recently enable us to
purchase a new projection machine. Even
though the community is small, I believe
exhibitors in such places should give the best
the market affords."
Advertising ^^Sniping" in
Massachiisetts Offends
The Massachusetts state department of
public works, division of highways, has noti-
fied the attorney for Allied Theatres of
Massachusetts that owners of theatres and
motion picture releasing concerns are violat-
ing the rules of the department by so-called
"sniping" of advertising matter. It is al-
leged that both public and private property
is being used for this purpose and that as
a result there has been a great number of
complaints by individual owners and by
people interested in the beauty of the high-
ways.
The Allied Theatres has gone on record as
urging its members and other interested in
amusement enterprises to instruct their
agents to discontinue any "sniping" unless
same is on premises under a permit of the
owners and filed with the state department
of public works.
ALBANY AND BUFFALO MEET
Directors of the Albany and Buffalo zones
met in .Syracuse, N. Y., on Wednesday after-
noon, November 4, at the call of President
William Dillon, who presided at a session
tnat lasted from 1 to 5 p. m. Among those
present were Uly S. Hill of Albany, George
Dewore of Schenectady, Rae Candee of
Utica, Meyer Schine of Gloversville, Jules
Michaels of Buffalo, Charles Heyman of
Niagara Falls and Mr. Dillon. A number
of matters, including plans to bring about
greater activity on the zones and the music
tax situation, were discussed but without
any definite action being taken. Another
meeting will probably be held the forepart
of December.
Rickey to Visit Every
Theatre Owner
in Michigan
Beginning late in November, Henderson
M. Richey, manager of the Motion Picture
Theatre Owners of Michigan, with headquar-
ters in Detroit, proposes to visit every the-
atre owner in Michigan. More than 300 own-
ers of theatres in state, cities and towns are
on Richey's list.
By going into the theatre owner's town
himself, Richey believes he can be of assist-
ance in solving many problems that bother
the small house owner, especially the ones
who have not the time or the money to
spend in attending the meetings. In calling
cn them Richey plans to discuss association
activities and to discover whether there is
any particular feature of organization work
that the association is overlooking.
Richey admits that the job is a big one,
but he proposes to complete it if he has to
use train, automobile, dog sleds and hard pan
shoes. His present schedule calls for visit-
ing ten theatres a day, this of course, being
in the larger communities where that num-
ber of houses are open for business. From
forty-five minutes to an hour will be spent
with each exhibitor.
Cards are to be sent out in advance, in
true drummer fashion, notifying the exhibitor
of the date of visit.
NO MORE TIME CHANGE
A proposal to add an extra hour to day-
light saving in Ithaca, N. V., next summer,
was defeated on November 3 by 868 votes.
Residents of the city took a keen interest
in the issue, there being 4,712 votes cast, of
which 2,790 were against the proposition.
William Dillon of Ithaca, president of the
New York State M. P. T. O., took an active
part in the campaign against the adoption
of the proposal.
November 21, 1925
MOVING PICTURE WORLD
213
Washington State M. O, Elects
Drinkwine President; Roster Qrows
Theatre Transfers
When is a theatre sale a legitimate
transfer? The answer to that question
is worrying the members of the St.
Louis Film Board of Trade and a spe-
cial committee has been appointed to
consider the problem.
Throughout the St. Louis film trade
territory in recent months there has
been an unusually large number of the-
atre sales. In many instances the film
contracts entered into by the old own-
ers were not purchased by the new
proprietors. In some cases these trans-
fers were from one member of a family
to another. Some film men suspect
they were "dummy" sales for the pur-
pose of avoiding the payment of pic-
tures contracted for.
Members of the Film Board of Trade
take the position that a contract for
film is a legitimate asset of a picture
theatre and should be taken over by the
new owners when a bona-fide transfer
of a picture house takes place. They
do not desire to interfere with the
legitimate rights of any exhibitor or
make it impossible for him to sell his
theatre if he so desires, but they do in-
tend to protect the interests of their
companies by insisting that contracts
signed by exhibitors for pictures are
carried out.
Twenty^our ISIew Members Enlisted During
Year — District Meetings and Arbitration
Both Prove Highly Successful
WASHINGTON STATE exhibitors gathered in Seattle on November 4
for a one-day convention which provided for a busy session. The con-
/ention opened at 10:30 a. m., virith H. W. Bruen, first vice-president, in
the chair, owing to the absence in New York of President John Hamrick. A
letter from Mr. Hamrick, expressing regret at his absence, faith in the organ-
ization and in its permanent success and containing a strong plea for 100 per
cent membership, was read by Executive Secretary-Treasurer J. M. Hone.
Mr. Bruen then spoke earnestly on the benefits to be derived from the
organization, outlining briefly its accomplishments during the past year. Five
new members — F. Barcus, Anzier Theatre, Seattle ; C. L. Klawitter, Com-
munity Theatres, Inc., Seattle; E. A. Prickett, Sequim, Wash.; A. C. Barclay,
Grand, Leavenworth, Wash., and F. J. Talabere, Legion, Walla Walla, Wash.
— were unanimously welcomed into the organization which, within the brief
two years since its founding, has grown to a membership of 150 out of 250
exhibitors of the state. Twenty-four new members were reported as joining
during the past year.
:iiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
ST. LOUIS STOCKS DROP
The stocks of the St. Louis Amusement
Company and Skouras A experienced a
slight reaction on the St. Louis Stock
Exchange during the past week and sold at
slightly lower levels. The closing quota-
tions for the week were; Skouras A: $64.50
bid and $65 asked; St. Louis Amusement
Company, $59.75 asked with no bid price.
Minutes and the treasurer's report were
accepted as read. They revealed the fact
that the organization is on a sound financial
basis and is functioning in a commendable
manner. Vice-President Bruen appointed a
Credentials Committee composed of J. W.
LaVigne, F. Barcus and Si Danz, and an
Audit Committee of F. B. Walton, Frank
Edwards and L. A. Drinkwine. F. Irving
was appointed Sergeant-at-Arms.
H. T. Moore of Tacoma, J. A. McGill of
Port Orchard and H. W. Bruen of Seattle,
were the retiring one-year trust-ees. Fred
Mercy of Yakima, Walter Graham of Shelton
and H. W. Bruen of Seattle were elected
three-year trustees. Two-year trustees hold-
ing over are John Hamrick and Frank Ed-
wards, both of Seattle, and Fred Walton of
Bellingham. One-year trustees are C. E.
Swanson of Everett, Ray Gronibacher,
Spokane, and L. A. Drinkwine, Tacoma.
Interesting reports by the secretary dis-
closed that six district meetings had been
held during the year, in Spokane, Yakima,
Walla Walla, Centralia and two in Tacoma.
The membership is widely scattered through-
out the state, embracing 194 theatres in 94
cities — 61 west of the mountains and 34 east
of the mountains. This proves the value of
the district meetings, which bring the asso-
ciation in personal contact with the exhibitor
who cannot get in to Seattle frequently, thus
selling him the idea of joining the organiza-
tion.
A strong plea was made by the chair that
each member appoint himself a committee
of one to sell the organization to every
exhibitor not already enrolled, and some im-
pressive facts concerning the combating of
adverse legislation, the support of the or-
(Continued on next page)
A'PU/ w /i^hllNGTON EXHIBITOR HEADS: Left to ^ ' . A. Drinkum,
sZe filstTe pre^^^^^^^ Everett, second vuc-preMent; J. M. Hone, Seattle, e.ecut^ve secretary-
UOIIUI,
fireside III ; I'rank Edwards,
treasurer.
214
MOVING PICTURE WORLD
November 21, 1925
Drinkwine Elected
(Continued from preceding page)
September Negative Exports
Drop, Chiefly to Britain
PRELIMINARY figures just released by
the Department of Commerce show that
while our exports of negatives for Sep-
tember, 1925, have fallen from about 645,000
linear feet in September, 1924, to 500,000 linear
feet, with a corresponding decrease in value
of from $115,000 to $95,000. American exports
of positives have increased from about 16,-
000,000 feet valued at $525,000 in September,
1924, to about 18,100,000 feet valued at $142,-
000 in September, 1925.
With respect to individual markets, the
most noteworthy feature of these figures is
the large drop in our exports of films to the
United Kingdom, this drop being from about
3,700,000 linear feet in September of last year
to only a little over 600,000 feet in September
of this year. France, on the other hand,
which took about 750,000 feet of film in Sep-
tember, 1924, boosted this total to over 2,-
000,000 feet in September, 1925. This places
her in second position among individual mar-
kets, Canada being first with about 2,300,000
feet in September, 1925. Of our other mar-
kets, Argentina ranks third and Australia
fourth.
For the first nine months of the calendar
year 1925 there has been a substantial in-
FOUR young men in a large automo-
niobile crowded Joseph Mogler to the
curb as he started to drive away from
the Mogler Theatre, St. Louis, Mo., at 9.15
A. M., November 2, and robbed him of the
Saturday and Sunday receipts of his three
theatres, totalling $1,129. Mogler was on
his way to the Bremen Bank, 3600 North
Broadway. He is president of the St. Louis
Motion Picture Exhibitors League and a
vice-president of the national organization.
Ten minutes after the hold-up of Mogler
a lone bandit wearing a mask which came
down to his shoulders entered the office of
the Washington Theatre, Granite City, 111.,
and held up Louis Landau, owner, and his
manager, Richard Howard, escaping with
two days' receipts totaling $1,694. Landau
and Howard were preparing to take the
money to a near-by bank for deposit when
robbed.
Two armed and masked bandits, who ap-
parently secreted themselves in the Mall
Theatre, Cleveland, Ohio, after the last show,
cracked the theatre safe and escaped with
$3,000.
They first asked the night watchman
to give them the combination of the safe
and when he refused they bound and gagged
him and later knocked him unconscious with
the butt end of a revolver, after which they
proceeded with their job in leisurely fashion.
There is no clue.
The Park Theatre at 5960 West Lake
Street, Chicago, was robbed of several hun-
dred dollars last week by thieves who jim-
mied the safe of the house. Manager E. B.
crease in our exports both of negatives and
positives over the same period last year.
The figures for the first nine months of 1925
are approximately 8,000,000 feet of negatives
valued at $1,500,000 and 170,000,000 feet of
positives valued at a little over $5,000,000, as
against about 6,300,000 feet of negatives
valued at $1,000,000 and 121,000,000 feet of
positives valued at about $4,500,000 for the
first nine months of 1924.
Despite the fact that exports of motion pic-
tures to England dropped of? during Sep-
tember, she still remains by far our largest
market for these as reflected in the figures
for the first nine months of this year. Her
total for this period of over 33,000,000 feet
exceeds her total for the same period last
year by about 15,000,000 feet. Australia, with
17,000,000 feet for the first nine months of
1925 as against about 14,000,000 feet for the
same period in 1924, comes second. Canada
is third with exports for these two periods
of about 16,900,000 feet and about 14,000,000
feet respectively. France, finally, stands in
fifth place as the only other foreign country
which has taken over 10,000,000 feet of film,
her total standing at just this amount as
against as low as 5,000,000 feel for the first
nine months of last year.
Miller is going to get a burglar alarm that
will wake up the neighborhood next time
the crooks show up.
B. S. Jordan, manager of the Orpheum
at Ottawa, 111., reports that thieves stole
$1,000 from the house while he was away
from the theatre on other business matters.
The tough luck about it is that there was
no insurance.
IT PAYS TO ADVERTISE
Many things happened at two-thirty
o'clock on the morning of Monday, Novem-
ber 9, but to Mr. and Mrs. George W. Harvey
all that mattered was the birth of their baby
daughter. The marvelous infant weighed
in at the bedside at 7^ pounds, and George
forgot Locarno, football, Cecil De Mille, and
all current topics, and even forgot to worry
whether Armistice Day would turn out to
l)e an office holiday. Over at Producers Dis-
tributing Corporation, at 469 Fifth Avenue,
where George is master of advertising, he
was the recipient of congratulations on all
sides, and for days thereafter the ringing of
the telephone bell indicated friends calling
him up to wish him well. Mrs. Harvey and
the baby are doing as well as can be ex-
pected with a proud father hovering about
and bothering everybody.
WOODHULL HONOR GUEST
R. F. Woodhull, president of the M. P. T.
O. A., will be the honor guest at the cere-
monies attending the opening of the new
Hawthorn Theatre in Newark, N. J., on No-
vember 17. The Hawthorn is one of the
newest of Murray Bratter's houses.
ganization in music tax problems, arbitration
matters, etc., brought out the fact that the
exhibitor has the assurance that while he is
home operating his business, his interests
are being watched by his organization in a
manner that he could not possibly duplicate
without its benefits.
Joe Bradt, secretary of the Arbitration
Board, was called on for a report of that
body's activities of the past year. He stated
that 74 cases were filed, 58 of these being
by distributors and 16 by exhibitors during
the fiscal year ending November 1. Of these
ten were settled before coming before the
board for action, 42 decisions were rendered
in favor of the exchanges and 22 favored
the exhibitor. The approximate amount in-
volved in these disputes was $35,887. The
M. P. T. O. represented by Secretary Hone,
acted before the arbitration board in 18
cases, of which 15 were decided for the
exhibitor.
Mr. Bradt called attention of the exhibitors
to the fact that the Arbitration Board is at
the call of the exhibitor as readily as the
exchange, and urged that they use its serv-
ices and appreciate its benefits. He stated
that its records are always open for inspec-
tion to those interested, up to the time of
the actual taking of a ballot. Mr. Bradt
expressed the opinion that every member
of the organization should be obliged to serve
a year on the board and that he would ob-
tain much that was valuable through the ex-
perience.
Following this report, which was roundly
applauded and a vote of thanks extended to
the exhibitor members of the board for their
efforts, particularly Mr. Bradt, who as secre-
tary had borne much of the burden, seven
nominations for Arbitration Board members
were recorded. Of these Joe Bradt, L. A.
Drinkwine and Walter Graham were elected.
The meeting was then adjourned until 2 p. m.
The Election
During the recess the trustees met and
elected as their officers L. A. Drinkwine of
Tacoma, president; Frank Edwards, Seattle,
first vice-president; C. E. Swanson, Everett,
second vice-president; returning to office as
executive secretary-treasurer, J. M. Hone,
v;ho has ably served the organization since
its inception.
The afternoon session, which was turned
over to the new president, was given over
to the reading of congratulatory wires and
letters and to the open discussion of ex-
hibitor problems. Several specific instances
of the benefits of the organization to the
individual were cited by exhibitors.
Out-of-town guests, who contributed gen-
erously to the interest of the session, enter-
ing into the spirit of their brother exhibitors'
problems, were Bob White of the Multnomah
Theatres Corp., Portland, and W. C. Roach
of the Oregon and Selwood Theatres, Port-
land.
The convention was declared closed at 5
p. m. and adjourned for a big banquet and
ball at the Olympic Hotel, where the ex-
changemen gathered with the exhibitors for
delightful evening's entertainment. Carl
Reiter acted as toastmaster and delighted
with some of his famous stories. Thus the
third annual M. P. T. O. convention passed
into history with flying colors.
Crime News from Four Cities;
St. Louis Man Loses $1,129
November 21, 1925
MOVING PICTURE WORLD
215
Americans and British Invest igating
Canada as Strategic Production Zone
When Film Is Lost
Louis A. Buettner of Cohoes, chair-
man of the Albany Zone, together with
Julius Berinstein and Abe Stone, well
known exhibitors in Albany, sat with
four exchange managers last week in
devising a ruling on protecting the ex-
hibitor as well as the ex-change in cases
where theatres have been forced to re-
main dark through failure of film ship-
ments to arrive.
In cases where the film rental
amounts to $15, and where no facts can
be established to rule the amount of
the claim, and where such claim is de-
cided as being a meritorious one, the
committe has decided that the adjust-
ment shall be four times the cost of
the film, with the further provision that
the film be again furnished the ex-
hibitor free of charge at a later date,
providing that the feature was paid for.
In cases where the film rental is up
to and including $25, the award will be
three and one-half times the cost of the
films, and in instances where the rental
runs from $25 to $50 and more, the
award shall be three times the cost of
the film.
Both See Opportunity to Take Advantage of
''Kontingent Plan'' If It Is Adopted-
See Provincial Trade Boost
VVERY considerable interest is being taken by moving picture men in the
Dominion of Canada over the probability of the adoption of the "Kon-
tingent Plan" for the cinemas of Great Britain in order to reduce the per
centage of foreign moving pictures andto protect the British moving picture
industry.
If this plan is adopted by the British authorities, the general opinion on
the part of men in the film business in Canada is that it will mean an imme-
diate and tremendous boost for the industry in Canada. One statement has
already been made by a Canadian Government official at Ottawa, Ontario,
namely, Raymond S. Peck, director of the Canadian Government Motion Pic-
ture Bureau, which has been operating very successfully for five years or
more. It is that the most natural thing in the world will be the establishment
of producing facilities in the Dominion for the making of pictures to secure a
British classification for them. This would gain for them preferred entry
into Great Britain, the films being shipped direct from Canada to England for
consumption.
BROOKS WINS, GOLDSMITH LOSES
Harry M. Brooks, president of the Motion
Picture Machine Operators Union in Troy,
N. Y.. was elected to the New York State
Assembly last week after one of the stiffest
campaigns that has been witnessed in the
Collar City in many years. Associates of Mr.
Brooks are planning to give him a banquet
in the near future.
In Saratoga county, Irving Goldsmith, a
well known exhibitor in Saratoga Springs,
made a most remarkable run for the As-
sembly on the Democratic ticket but was de-
icated by less than 100 votes.
There have been actual rumblings of late
regarding the establishment of producing
facilities by large producers of the United
States in Canadian territory. In some in-
stances, this has been carried out in order
to secure a change in scenery. But other
U. S. film representatives have been look-
ing over the ground for business reasons.
Among those who have inspected Can-
adian possibilities during the current year
are Mary Pickford, who was born in
Toronto, Ontario; Douglas Fairbanks, Irene
Rich, Ernst Lubitsch, Harold Lloyd, Lam-
bert Hillyer, Milton Sills, Norma Shearer,
who was born in Montreal; Priscilla Dean,
Adolph Zukor, S. R. Kent of Famous Play-
ers-Lasky, New York, and Colvin Brown,
vice-president of Film Booking Offices, New
York.
Technical men from Fox, First National,
Warner Bros, and other companies of the
United States have also been visiting North-
Proposed British Plan to
Encourage Own Production
T
lows :
HE latest development in the British film
situation, as reported by the Department
of Commerce at Washington, D. C, fol-
"A committee composed of manufacturers,
renters and exhibitors of films propose the fol-
lowing scheme for the adoption of a board of
trade to encourage the production of British
films. Commencing the first quarter of 1927
all eSchibitors will be compelled to run a mini-
mum of 10 per cent, of British films, progres-
sively rising to 25 per cent, during the third
quarter of 1929.
"British film is defined as manufactured by
a British owned or controlled producing coni-
pany, made as far as possible in a British studio
and three-quarters of the cost, excluding fees
to director and one principal actor, paid to
persons domiciled in Great Britain.
"But dates on which various percentages
come into operation are postponable if the sup-
ply of good British films is insufficient, and
any British film considered not good enough
will be ruled out for quota purposes, and the
exhibitor proving unable to pay price demanded
for British films may be released from the
regulation.
"News, scenic, educational, etc., films are
outside the quota. To bust the block booking
system it is recommended that the exhibition
date for foreign film be not more than six
months after the booking date. The whole
scheme will be controlled by a committee ap-
pointed by the trade board."
ern Ontario and Quebec, Toronto, the
Canadian Rocky Mountains, the Canadian
National Parks at Banflf and Jasper and
other sections of the Dominion. All this
undoubtedly looks toward the opening up
of increased activities in Canada.
The making of pictures on Canadian soil
opens up an entirely new angle to the situa-
tion for the English cinema situation. Mov-
ing pictures made in the Dominion would
have to be classed as "British-produced"
even though American companies were back
of them. How much of a picture would
have to be actually made on British Empire
soil in order to secure British classification
would have to be determined in much the
same way as in the automobile industry. In
the manufacture of motor cars in the numer-
ous automobile plants of Canada, the cars
have to be 65 per cent. Canadian-made in
order to take advantage of preferential
tariff throughout the British Empire. And
a continuous check-up by Canadian Customs
officials and others insures that the pre-
scribed amount of Canadian production is
put into Canadian-built automobiles to en-
joy tariff concessions. This is one of the
reasons why Canada stands second on the
list of automobile manufacturing countries.
The Government of the Province of On-
tario is already taking advantage of the
film situation, according to an announcement
at Toronto on November 6, by arranging
for the production of a five-reel film drama
in the Provincial Government's own studio
at Trenton, Ontario. Both the Canadian
Federal Government and the Ontario Pro-
vincial Government have been producing
one and two reel educational, scenic and
industrial releases for a long time, and now
the Ontario Government is sponsoring the
making of dramatic features under its direct
auspices. The official in direct supervision
of this activity in Ontario is the Hon. W. H.
Price, K. C, Provincial Treasurer.
Not only would Canadian-made pictures
(Continued on next page)
216
MOVING PICTURE WORLD
November 21, 1925
Lasky Urges Industry
To Aid Red Cross
Roll Call
The American Red Cross has issued a
statement from Jesse L. Lasky, chairman for
the motion picture trade for the ninth an-
nual roll call of the American Red Cross
which begins on Armistice Day, November
11. Mr. Lasky, in calling upon the employ-
ers and employes of the motion picture in-
dustry, urges them to support the peace
time program of the American Red Cross.
He says in part :
"The motion picture industry has always
been at the forefront in every movement for
the relief of suffering or the assistance of
mankind. Just because we are at peace
with the world we must not forget that the
Red Cross is going on day by day, giving
help to thousands of disabled war veterans,
organizing nurses for disaster relief, conduct-
ing classes, rolling bandages, and is ready to
serve you and aid you in any emergency at
a moment's notice.
"As chairman of the motion picture group
in the ninth annual roll call of the American
Red Cross, I sincerely hope that everybody
connected with the motion picture industry
will do his best to see that the Red Cross
achieves its objective."
NEW WORK FOR KETTERING
One of the most important announcements
of the past week in the moving picture field
in Chicago came from the Ascher circuit —
that Ralph Kettering, one of the best known
and most popular publicity and advertising
men in Chicago, had joined their organization
in charge of publicity and advertising. Ralph
has been identified with Jones, Linick &
Schaefer for many years in charge of adver-
tising and publicity, and recently when the
circuit leased its last exclusive movie theatre,
the Orpheum, to the Warner circuit, and de-
cided to close their direct connection with
that line of amusements, Kettering was given
free rein to make another connection in the
industry. His many friends in the film world
wish him much success.
DANES AND FRENCH COMBINE
Among the recent developments within the
Danish film industry, says Commercial At-
tache Harry Sorensen of Copenhagen in a
report to the Department of Commerce, a
recent agreement closed between the Danish
Nordisk Films Kompagni A/S., and the
French Olivier & Pascel is the most interest-
ing. It provides for the formation of a com-
pany under the name of Nordisque-Francaise,
which through a combination of the interests
and facilities of the two above named com-
panies will endeavor during the coming year
to produce a series of films with which it is
hoped to conquer the French and Scandina-
vian markets.
HAL HOWE RECOVERED
Hal Howe, whose friends are legion, has
recovered from an illness which has in-
capacitated him for several weeks. An
operation was performed on one cheek bone.
This week Hal was busy receiving congratu-
lations in office and restaurant and on the
street.
Canadian Picture Men
Swat Qolf Balls
The course at the Lakeview Golf Club,
Toronto, became as dangerous as "No Man's
Land" the other afternoon when the first an-
nual golf tournament of the moving picture
men of the Ontario Capital was held under
auspicious circumstances. About twenty
prominent men of the film distributing com-
panies as well as numerous exhibitors were
let loose on the links with club and ball, and
for two hours there was a barrage of flying
pellets and turf in all directions. Clair Hague,
general manager for Canadian Universal,
secured special mention in despatches for
making the round armed only with a midiron
and putter and twelve brand new balls,
finished the 18th hole at dusk wtih a badly
used ball which he had found in the rough.
The prize winners were : Leo Haag, Tom
Brady, Tom Chisholni, Charlie Dentelbeck,
Tom Bragg, Harvey Williams, Henry Nathan-
son, Harry Sedgwick, Sam DePass, M. Mil-
ligan, J. Mclnervey, Tom Benson, H. BuUen,
Ben Murphy, J. Hunter, J. Quarrington, T.
O'Neill, Jack Arthur and Ronald McClelland.
Outlines ISIew Program
to Managers at
Chicago Meet
A 100 per cent, representation of Para-
mount district and branch managers attended
the annual fall convention, held at the Drake
Hotel in Chicago, November 6, 7 and 8, and
heard Sidney R. Kent, general manager, out-
line the sales and production policies on the
new season's attractions.
This spring and summer schedule, with the
sales pohcy adopted, will be announced
shortly.
George W. Weeks, general sales manager,
presided at the sessions which were ad-
dressed by Adolph Zukor, Jesse L. Lasky
and other executives from the home office.
On Sunday the assembled managers pre-
viewed a number of the productions which
have been finished.
No previous Paramount program has
aroused such unmeasured enthusiasm.
Through the medium of a special edition of
the Showman's Manual the managers were
given a vivid description of each picture
along with suggestions on how the picture
may be sold to the public.
NATHAN RECUPERATING FROM
OPERATION
Carol Nathan, Universal branch manager
in San Francisco, has just recovered from a
severe illness and operation for appendicitis,
word comes to the Universal home office.
Nathan, who is a veteran in the Universal
organization and who has been at the helm
of the San Francisco exchange for a number
of years, was suddenly stricken early one
morning, several weeks ago.
He was rushed to a hospital and operated
upon immediately. This promptness saved
his life. He improved rapidly and was able
to go to his home about ten days later. After
two weeks of recuperation, his physician per-
mitted him to return to work at the Uni-
versal Exchange this week.
Qeorge Ames Is Head
of Pathe Exchange
In Albany
George Ames is now branch manager of
the Albany, N. Y., office of Pathe Exchange,
Inc., having returned to this distributing
organization after a short absence in other
fields of business. Ames succeeded L.
Medem at Albany, who, at his own request,
has been appointed special comedy salesman
in the Newark territory.
Mr. Ames was formerly manager of the
Pathe office in Philadelphia and his adminis-
tration there won the admiration of the home
office executives. He resigned from this
position to engage in sales work in New
York and later left the motion-picture busi-
ness for the real estate field.
Another former Patheite to return to the
organization is W. J. Fitzpatrick, who has
been appointed special feature representative
covering the Cleveland, Buffalo and Pitts-
burgh territory. Fitzpatrick left Pathe in
1917 to join the colors. After the War he
became an exhibitor.
NEW FILM BUILDING
With leases already signed by the Uni-
versal exchange, Warner Brothers and First
National exchanges, a fireproof film building
is to be erected at once in North Broadway
in Albany, N. Y., several blocks from the
present Film Row. All leases will be for
ten year periods and will become operative
on May first next. According to Fred
Elliott, a former exhibitor and now a real
estate broker, the building has been en-
dorsed by the Hays organization. It is ex-
pected that other exchanges not occupying
their own buildings, will take quartres in the
new structure.
J. W. COTTER REARRESTED
J. W. Cotter, owner-manager of the Fourth
Street Theatre at Moberly, Mo., was arrested
on November S and charged with operating
his theatre on Sunday in violation of a city
ordinance. He was recently fined $50 and
costs on a similar charge by a police magis-
trate and this fine was later sustained by the
Circuit Court He has taken an appeal.
Cotter contends that he has been operating
his theatre on Sundays for charity.
Canadian Situation
(Continued from preceding page)
secure entree into England, but the Can-
adian pictures would be able to obtain
special consideration and concessions from
other and remote portions of the British
Empire. This would also be true in con-
nection with various foreign countries which
hold special trade treaties with Canada, such
as France and several countries of the West
Indies.
It has been pointed out in Government
circles at Ottawa that it would be a compara-
tively simple matter for U. S. film companies
to direct their own operations in Canada
because of excellent transportation facilities
and easy access. When certain pictures were
made in Canada recently, such as "The
Knockout" and "Lady Windermere's Fan,"
the producing men in charge were extended
every courtesy and assistance by Canadian
officials to encourage more film activities in
the Dominion.
November 21, 1925
MOVING PICTURE WORLD
217
Seider Ideal Business Is^anagexy
Woodhull and Kemhusch Proclaim
Both Write in Qlowing Terms of His Appoint-
ment— Latter Urges Continued Attention
to Uniform Contract, Arbitration
By Sumner Smith
THE Dove of Peace, long fluttering above the heads of Motion Picture
Theatre Owners, seems at last about to settle down contented. This is
the reaction to the appointment of Joseph M. Seider as business man-
ager of the national exhibitor organization, and it comes from many sources.
Two of the most significant letters received this week follow. They are from
R. F. Woodhull, national president, and Frank J. Rembusch, president of the
Indiana organization.
I "Road to Yesterday " |
I Is Road to Success |
I By William J. Reilly |
CECIL B. DE MILLE has roped |
and thrown a bucking, plunging g
_ thought. In the celluloid coils p
1 of "The Road to Yesterday" he has 1
I firmly caught the idea of RE-INCAR- |
i NATION. It is one thing to corral an |
I idea with WORDS. Quite another to |
I lasso it with PICTURES. |
= There is hardly a man or woman in M
1 the world who has not, at one time or g
1 another, held the thought that in the 1
1 dim yesterday he or she lived and M
I loved under ANOTHER GARB and |
I under ANOTHER PERSONALITY. |
1 For that reason ALONE "The Road |
g to Yesterday" will make picture audi- i
I ences talk. It has every quality of 1
I GREATNESS:— the real de MUle di- |
1 recting, story, acting, action, a big 1
I PUNCH, heart interest, a PORTABLE, |
I TALKABLE idea. |
1 Trains have been wrecked in feature g
g pictures before. In "The Road to Yes- g
I terday" a freight train TELESCOPES |
1 the Pullman train carrying a highly g
I DRAMATIC passenger cargo. The |
I audience last Friday at the Embassy |
I midnight showing, most of whom had P
g come to the picture from other the- g
I atres, SHOUTED its approval when |
i the freight engine in a HEAD-ON |
I shot, wormed in THROUGH the sleep- |
I ing car. WRECKAGE that BUILDS. |
1 The picture takes a group of people |
1 caught in the grip of a powerful set of |
■ MODERN circumstances; develops the |
1 action to a climax on the terrific 1
1 train wreck; and then cuts back |
I to the YESTERDAY when the same |
1 characters mixed ale and swordplay, 1
1 lorcfly arrogance and gypsy love. g
I Beulah Marie Dix who wrote the |
I ORIGINAL play with E. G. Sutherland |
I collaborated with Jeanie Macpherson |
I on the film adaptation. The story is |
I IDEAL screen material. We under- |
I stand that it was long de Mille's AIM |
I to make "The Road to Yesterday" into |
i a picture but that litigation tied up the |
I screen rights. HAPPILY, the story |
1 was available in time for his FIRST g
1 personally supervised production for g
i Producers Distributinjg ' Corporation, g
I You will like Joseph Schildkraut, Jetta |
I Goudal, William Boyd, Vera Reynolds, |
1 Casson Ferguson and Trixie Friganza. |
i So will your audiences. Even their 1
I feet ACT. I
I And it is "The Road to Success" for |
I P. D. C. and the exhibitors who have |
I allied themselves with this AGGRES- |
1 SIVE organizatioB. g
iiiiiiiiiiiiiiiiiiiiiiiitHiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiii:iiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiN
Mr. Woodluill writes as follows to Theatre
Owners :
"It has been my duty and pleasure at many
and various times to forward statements re-
garding the activities- and usefulness of your
organization, The Motion Picture Theatre
Owners of America.
"As I look backward at the enormous
amount of work required in conveying to
you this information to which you were
justly entitled, I discover that in the com-
piling and sending I surely derived many a
personal thrill of natural happiness over the
honor of being the broadcaster of any activ-
ity that had for its purpose the relief of any
brother theatre-owner.
"Keep on reading this letter because it con-
tains one of the finest messages I have ever
forwarded to you I Joseph Seider, the dy-
namic president of The Motion Picture
Theatre Owners of New Jersey, has accepted
the position of executive manager . of our
national organization I I trust you will par-
don, or may I say welcome; the personal
observation if I say that I have been in
close contact with Joe since he followed me
two years ago as New Jersey's president
and he has surely built up some organization.
I like Joe because of his substantial fund
of knowledge regarding the troubles of our
business, his safe and sane methods of solu-
tion, his untiring energy, and last, but most
important of all, his honesty and sincerity
of purpose.
"Our leaders for years have been urging
the need of a business manager. Now we
have one I And a real one ! Send your
troubles to Joe. He will welcome them and
so will we all. We are anxious to serve you.
Of course we must have your cooperation
both moral and financial. If you have a
statement in your files for dues that may
have been overlooked, there never will be
a better time to give it attention than right
now."
Mr. Rembusch writes Mr. Seider:
"The election of yourself as general man-
ager of the Motion Picture Theatre Owners
of America is a most progressive and in-
telligent act on the part' of the committee.
In my opinion it is the most encouraging
step made by the national organization since
the famous Cleveland convention. It should
be the means of bringing every faction and
individual into the national organization.
You have the capacity, the experience, the
ability and the sincerity of purpose to make
for success.
"May Joseph Seider, like the Joseph of
old, be the means of organizing all the
brethren to enjoy the years of plenty and
keep away years of famine.
"We trust that the Uniform Contract and
arbitration courts will continue to receive
your attention. The Uniform Contract
serves no good purpose, but is just a means
of creating a lot of red tape and routine to
keep the Hays machine organization buzzing.
A contract of 100 words can be written that
is sufficient to buy all the pictures in this
industry. The present contract must have
about 10,000 words, which is 9,900 too many.
My contention has been proven by the re-
sults since we took over the office of presi-
dent of the Motion Picture Theatre Owners
of Indiana, about three months ago.
"At that time film companies and exhibitors
were spending most of the time in the arbitra-
tion court. Today we have but one case on
docket, we have not been in Chicago for
over two months, and I have a wire saying
they will have no more hearings until further
notice. Our secretary, Mr. Doody, and my-
self have worked out a plan whereby differ-
ences between a theatre owner and a film
company are adjusted without going before
arbitration courts.
"I will always be against the clause in any
film contract whereby an exhibitor gives
up the right to his day in court. That alone
condemns the present contract. The kind
of arbitration whereby three film men and
three exhibitors act and exercise the func-
tions of a duly organized court of justice
is wrong. That is not arbitration. That's
going back 1,000 years to the days of might
is right.
"A year ago, when they fined me $60,000
because I refused to play pictures of a group
of six because the first three were in ter-
rible condition, I said, 'Hay's arbitration is
the most unnecessary and most stupid con-
tract that was ever proposed in any business
transaction.'
"Let nic cite you a recent case : About
two months ago an exhibitor appeared be-
(Continued on next page)
218
MOVING PICTURE WORLD
November 21, 1925
Seider Is Ideal
New Sales Directorate Is Now
Functioning at Home OiJice
ANEW sales directorate has been installed
by Universal. The new group of sales
heads will function along lines similar
to the sales directorate established a year ago,
the members of which recently resigned.
The new sales directorate is composed of
Earl Kramer, Lou B. Metzger and Ralph B.
Williams, all veteran film executives and well
known in the industry. Kramer is the new
sales director for the Eastern Division, includ-
ing Canada; Metzger is the sales director for
the Western Division, and Williams is the
new director for the Southern Division. These
three men replace Jules Levy, Ned Marin and
Ned E. Depinet respectively.
The sales directorate idea of film sales con-
trol was inaugurated a year ago by Universal
as a new move in the co-ordination of the sell-
ing forces of that company. It was established
as an experiment and replaced the old system
of divisional grouping, under which the country
was divided into six or eight groups, with di-
Qolden Nuggets
(Continued from page 209)
the Rowland and Clark circuit, Pittsburgh ;
the Butterheld circuit in Detroit; the Spyros
Skouras circuit in St. Louis; the Pantages
theatres ; the Poli circuit in New England ;
the Crandall theatres in Washington, D. C. ;
The Wells Amusement Company, Washing-
ton, D. C. ; the Universal Film Company's
Liberty Theatre, Kansas City; the West
Coast Theatres, Inc., booked solid through
the San Francisco and Los Angeles Fox
exchanges ; the Finkelstein and Rubin
houses in the Middle West; the Jensen and
von Herberg circuit on the Pacific Coast ;
the Mark Strand Theatre in New York City;
the Rialto Theatre, New York City (Para-
mount) and the houses booked by N. L.
Nathanson in Canada.
Some of the most valuable pressbooks is-
sued on any series of pictures are the press-
books issued by the Fox Film Corporation
on the Fox-Golden seven. Coupled with
the publicity matter contained in these press-
books will be found many exploitation aids
that have actually been worked out suc-
cessfully. In the production division, Frank
Borzage, Victor Schertzinger and Emmett
Flynn, with John Ford, are included among
the directors of the John Golden pictures,
and Frances Marion prepared several of the
scenarios, while distinguished authors, in-
cluding Montague Glass, author of the
"Potash and Perlmutter' stories, were as-
signed the task f titling these pictures.
SCHROCK TO REMAIN AT "U" CITY
W'ord has been received at the Universal
home office that Raymond L. Schrock, gen-
eral manager at Universal City, the studio
plant of Universal, has renewed his contract
with Universal for one year. His resigna-
tion, handed in several weeks ago, has been
withdrawn.
He will have as his first assistant, Harry
H. Zehner, who for the past several years
has been the personal secretarx- and aid to
Carl Laemmle, the Universal president.
Zehner is one of the best liked nun in the
organization.
vision managers in each group, moving from
exchange to exchange.
Under the Universal sales directorate plan,
the exchanges of the country are divided into
three grand divisions, and the supervisors or
directors of those divisions have their head-
quarters in the Universal home office in New
York. From time to time these directors swing
around the circuit of their divisions. This sys-
tem assures frequent contact between the sales
director and his exchange managers, as well
as between the sales director and the leading
exhibitors of his territory, and also makes
for constant liaison between the sales direc-
tors and the home office.
Under the Universal plan, at least one sales
director is alwayr in New York, with power
to pass on important emergency questions as
they come up from day to day, whatever
territory they may concern. He also is on
hand to present the sales department point
of view to the Universal officials at any time
on any question.
Indianapolis Exhibitors
Plan Big Theatre
Owners of the Circle Theatre, Indianapolis,
Indiana's largest picture theatre, plan the
erection of a new picture house in the down-
town district, seating as much or more than
the Circle. Two sites are under considera-
tion and architects are at work on plans
covering both, the choice to depend largely
on which one will afford the largest ca-
pacity.
The board of directors of the Circle The-
atre Company is composed of A. L. Block,
Robert Lieber, Fred C. Gardner, Herman P.
Lieber, Leo M. Rappaport, Edgar O. Hunter
and Theodore Stempfel. The Circle was
erected in 1916, and was one of the first
niodern picture theatres in the United
States. Exhibitors from all over the country
visited it after its erection.
COAL SHORTAGE SERIOUS
Unless there is some relief from the pres-
ent coal shortage in Albany, Troy and Sche-
nectady, N. Y., many of the picture theatres
in these cities will find themselves in a
serious situation a few weeks hence, or as
soon as winter weather sets in. Very few
tlieatres placed orders for coal last summer
and have their bins full. The Rose Theatre,
in Troy, N. Y., is using cord wood bought
from farmers in the surrounding territory,
and is practically without any coal.
The Berinstein houses in both Albany and
Troy have installed oil heaters during, the
last few weeks, and Julius Berinstein, the
owner, is not worried over the present strike.
Coal is reported as being very scarce in
Schenectady, while Albany is resorting to
soft coal in many places in meeting the
emergency.
CLEVELAND SUSPECTS HELD
Two men are being held by the police at
Cleveland, Ohio, in connection with the re-
cent safe robbery at the Mall Theatre, in
which some $3,000 was taken. One of the
suspects is said to be a former employe of
the theatre.
(Continued from preceding page)
lore the Chicago board. He had bought
fifty pictures from a small, practically un-
known film company. He knew nothing
about the picture business. He lived in a
small town near Chicago. He started to
run these pictures ; the people started to
run him out of town. They said, 'We want
standard product and stars, such as we see
in Chicago. We do not want to see this
blood and thunder.'
"But the little company carried him before
the Film Board and there sat the repre-
sentatives of Adolph Zukor, Carl Laemmle,
Robert Lieber, Marcus Loew, and using the
Uniform Contract and Hays' rules they said,
'This man must first play those fifty pictures
and no others.' He is only open two nights
a week ; that meant twenty-six weeks of
blood. He was ruined if he played the pic-
tures, and if he does not play the pictures
he cannot get any other pictures.
"Here in a little community, where they
are much more particular about the motion
pictures and about everything else and where
we generally have our most trouble from
cranks, a theatre owner is forced to play
fifty pictures unsuitable and undesirable, or
go out of business.
"I have the privilege of knowing Messrs.
Zukor, Lieber, Loew and Laemmle ; have
met them many a time. They are fine, won-
derful men. If they had any idea how
stupid this arbitration thing works out they
would not be a part to it.
"Another thing we found out in these days
of independent talk: that the independent
producers bring in the most cases before
the Film Boards — at least this has been our
experience in Indiana. None of the big
producers seem to find it necessary to use
the Film Board of Trade. Well, it's a
strangely contradictory industry.
"Again I want to wish you the greatest
success and trust that every theatre owner
in America will rally round your selection
as general manager. I believe that if the
Detroit meeting was repeated tomorrow, un-
der yourself, we would have the Theatre
Owners of America united at once.
"Let's all get back of Seider."
Mr. Seider already has begun strengthen-
ing his personnel by adding Tom Waller.
Because of the special training Mr. Waller
acquired during his eleven years in the
metropolitan newspaper field and on Moving
Picture World he was drafted from the Asso-
ciated Exhibitors, which he recently joined,
through the courtesy of Oscar Price, its
president.
MR. AND MRS. SAWYER RETURN
Arthur H. Sawyer, w^ho is associated with
S. L. Rothafel and Herbert Lubin in the
new Roxy Theatre now in the process of con-
struction in New York City, arrived on No-
vember 10 from Europe accompanied by
Mrs. Sawyer. Sawyer and "Roxy" went
abroad some months ago to search Europe
for some new ideas to be incorporated into
their own $8,000,000 enterprise. Europe
proved barren of innovations both as to light-
ing and construction and Roxy sailed for
home to put his own into practice. Mr.
Sawyer remained to make some business
settlements and is now at his desk at the
Roxy Theatres Corporation, 383 Madison
avenue, New York City.
4.
November 21, 1925
MOVING PICTURE WORLD
219
First National's New Sales Policy
Divides Country Into 3 Territories
UNDER the new sales plan adopted by
First National Pictures, providing for
a sales cabinet of three executives,
the country has been divided into three
territories. Eastern, Southern and Western,
with one of the sales council directly in
charge of each, and all subject to the super-
vision of General Manager Richard A. Row-
land and Samuel Spring, secretary-treasurer.
According to a statement from Mr. Row-
land, the districts will be managed as follows:
Ned Marin, sales manager Western terri-
tory. A. W. Smith, Jr., sales manager
Eastern territory. Ned Depinet, sales
manager Southern territory.
All matters pertaining to the branches in
each of the territories will be referred to the
sales manager. It is pointed out that the
new selling policy will keep each territory
in closer contact with the home office than
was possible under the former plan.
Following are the First National branches
under the present territorial division:
Western territory: Chicago, Denver, Des
Moines, Detroit, Los Angeles, Milwaukee,
Minneapolis, Omaha, Portland, Salt Lake
City, San Francisco, Seattle, Calgary,
MLLE. GAMBARELLI JOINS "ROXY"
"Roxy" has a new addition to his "gang"
which appears weekly before the micro-
phone at WEAF. It is Mile. Gambarelli, the
dainty danseuse, who has pirouetted grace-
fully before the delighted audiences of the
Capitol Theatre for many seasons past.
Miss Gambarelli has a quaint personality
which never fails to get over with "Mike."
Her association with the genial "Roxy" has
been one of many years' standing, interrupted
only during the brief interim in which Roxy
left the Capitol to devote his energies to the
huge "Roxy" Theatre project now in prog-
ress.
Montreal, St. John, Toronto, Vancouver and
Winnipeg.
Southern territory: Atlanta, Charlotte,
Cincinnati, Cleveland, Dallas, Indianapolis,
Kansas City, Louisville, New Orleans,
Oklahoma City, Pittsburgh and St. Louis.
Eastern territory: Albany, Boston, Buflfalo,
New Haven, New Jersey, New York, Phila-
delphia and Washington.
FRED HAMLIN RESIGNS
Fred Hamlin, the popular director of pul)-
licity for the Mark Strand Theatre in New
York City, has resigned and will announce
his future connection in the near f".ture.
Miss Doran's Value
(Continued from page 210)
Later the theatre flopped badly the first
Monday of Holy Week. The other six days
didn't loom up as at all prosperous.
Miss Doran looked up the Legionnaires.
"Do you want to do me a favor?" she
asked.
"You bet," they said.
Miss Doran and the boys got their heads
together. She allowed them a 30 per cent,
cut on the business for their co-operation.
They sold tickets and jammed the theatre
for her.
That carried the theatre over Tuesday
and Wednesday. For Thursday Miss Doran
had another trick up her sleeve. The Lyric
Club had a double quartet of which it was
very proud. It wanted a hearing in public.
Miss Doran booked it for Thursday eve-
ning. Again the house was jammed, this
time by members of the Lyric Club.
Then there was a tie-up with Mills Col-
lege girls. They sold tickets and sang col-
lege songs while one of their number played
the theatre organ. Another jammed the-
atre. Then came a tie-up with the Kiwanis,
w;ho were listed at the theatre as non-
patrons of motion pictures. They swelled
box office receipts and they became regular
patrons.
The value of this public relations work
was immediately apparent. Letters of ap-
preciation flooded — that's a good movie
word but it's merited here— the theatre.
People said that they had enjoyed them-
selves and that they thought the theatre
Two Open Sunday Fights
On in Illinois
While the citizens of Glen Ellyn, a West
Side suburb, voted against Sunday movies
recently, the backers of the new theatre have
decided to go ahead with the project and
build a movie house that will seat at least
1,000.
G. T. Freeman and E. E. Alger, Urbana,
111., exhibitors, are fighting for Sunday
movies in that live little city. Students
attending the Illinois University there and
merchants are backing them in their fight.
staff was a marvel of courtesy and efficiency.
With full knowledge of success Miss
Doran went ahead with her work. She
joined the California Federation of Wom-
en's Clubs and enlisted them in aiding the
theatres. Groups of women paid their ad-
missions at the different houses of the West
Coast chain and as they did so announced
themselves as members of the organization
and friends of Miss Doran. Harry Arthur
hadn't had any doubt of Miss Doran's ability,
but if he had had, these announcements
would have changed his mind.
Personality, personal contact and knowl-
edge of the business probably are Miss
Doran's greatest assets. The second and
third are indisputably necessary, but to the
writer it seems that Miss Doran's person-
ality is worth the two of them put to-
gether. She is the personification of that
which is genuine, that which rings true.
She loves her work and has the capacity
for making other people interested in it.
She understands the other person's view-
point and will listen to it.
Miss Doran ought to go far in the motion
picture business. Her public relations work
unquestionably will be a great success, and
later, we think, she will be accumulating
for Pathe an immense knowledge of just
what the fickle public wants in motion
pictures.
NEW RICHWOOD, W. VA., HOUSE
Work is progri'ssiiig: on the new Star The-
atre at Richvvood, W. Va., to replace the
house burned in 1921. A modern house in
being: erected, fireproof throughout. It will
seat 750 and be ready about February 1,
weather permitting.
A change in the selling line-up of First National Pictures,
Inc., brings prominently to the fore several high tension
celebrities in the field of distribution. At the left is Ricliard
A. Rowland, general manager of First National; at the right,
Sam Spring, cliairman of the Sales Cabinet; A. W. Smith
Jr., sales manager in the Eastern territory, center; Ned
Marin, sales manager in the Western territory, left of center ■
Ned Depinet, sales manager in the Southern territory, right
of center.
220
MOVING PICTURE WORLD
November 21. 1925
Sliouras Reports Complete Details
Of Deal with Famous Players^Lasky
Missouri and Qrand Central to be Paramount
Houses — St* Louis A musement Co* May
Seat More Than All Competitors
SPVROS SKOUR.AS, president of Skouras
Hrothers Enterprises, owners of the
Grand Central Theatre, the West End
Lyric, Lyric Skydome and Downtown Lyric
and tlie Ambassador, now under construction,
upon his return from New York City an-
nounced officially the consummation of the
deal with the new theatre department of
Famous Players and Balaban & Katz where-
by the Missouri Theatre becomes a Para-
mount first-run house under the supervision
of a new Skouras Brothers corporation to be
formed.
Under the agreement the Missouri and the
Grand Central, which are on opposite corners
of Lucas avenue at Grand boulevard, will be
operated bj- Skouras Brothers as Paramount
houses. When the new Ambassador is com-
pleted it will be substituted for the Grand
Central.
Skouras announced also that the deal with
Universal Pictures Corporation involving the
Grand Central has been called ofif. Negotia-
tions had been under way for Universal to
take over the Grand Central when the Am-
bassador was completed.
The . new arrangement is of decided ad-
vantage to both Skouras Brothers and
Famous Players-Lasky. It assures the
Paramount pictures of complete protection
in the first-run field in St. Louis and places
the Mound City in the first rank as an ex-
hibition center.
Skouras Brothers through their new con-
nection should benefit greatLy because of the
big buying power of the Balaban & Katz
group of theatres, including those recently
taken over from Famous Players. The
Skouras houses will benefit especially through
being able to obtain high-class musical and
novelty acts to be run in conjunction with
their first-run pictures.
The Missouri-Grand Central-Ambassador
deal will not affect adversely Skouras
Brothers' affiliation with First National, for
which they hold the franchise in the St.
Louis territory. The Skouras houses will
continue to show First National first-runs.
The new corporation will be formed im-
mediately and plans call for an expenditure
of $250,000 to improve the Missouri Theatre.
The St. Louis Amusement Company, con-
trolled by Harry Koplar and Skouras Broth-
ers, has completed a deal whereby eight
more of the leading neighborhood houses of
St. Louis pass under control of the organiza-
tion. The deal also includes the new Co-
lumbus Theatre now under construction al
Columbia and Southwest avenues.
Two of the houses, the Webster and
Montgomery, formerly were operated in-
dependently as the individual . property of
Harry Koplar and associates. The Mont-
gomery, 2701 North Fifteenth street, seats
1,424 and has an adjoining 1,381 -scat airdome.
The Webster, 2119 North Twelfth street, has
935 seats and also has a 1,750-seat airdome.
The other houses taken over were op-
erated by George Skouras, who has been
made a vice-president and director of the
St. Louis Amusement Company. Sol Kop-
lar, brother of Harry Koplar, also is now aii
executive officer of the dominant neigh-
borhood exhibition company and holds a
place on its directorate.
The George Skouras houses that have
passed under control of the St. Louis Amuse-
ment Company are: Powhattan, Manchesl~r
avenue, Maplewood, 1,200 seats, and a 1,500,-
seat airdome; Maplewood, Manchester av -
nue, Maplewood, 1,200 seats; Aubert, 4949
Easton avenue, 1,599 seats and 2,200-seat air-
dome ; Chippewa, 3807 South Broadway, 575
seats; Congress, 4021 Olive street, 1,096 seats;
King Bee, 1710 North Jeflferson, 1,291 seats,
and 1,299-seat airdome, the 2,000-seat Co-
lumbus under construction on Southwest*
avenue.
.•\nnouncement of the deal for the houses
named was made by Spyros Skouras, presi-
dent, and Harry Koplar, first vice-president
of the St. Louis .Amusement Company. They
stated that the company was considering the
purchase of other houses and it is probable
that other deals will be completed within the
next few days.
Rapp & Rapp of Chicago have been re-
tained by the St. Louis .Amusement Company
to design the new $1,000,000 theatre and
apartment building at Hamilton and Easton
avenues and it is probable that construction _
of that 3,000-seat house will get underway
in early spring. This structure will have a
most advantageous position on the principal
trans-continental highway as soon as the St.
Louis-Kansas City concrete highway is cotn-
pleted. This will be early in 1926, according
to present plans of the Missouri Highway
Department.
A check of the St. Louis situation re-
veals the following line-up of houses :
St. Louis Amusement Company
20 theatres operating 30,140
3 theatres closed 3,954
2 theatres projected certain 4,500
15 airdonies 25,613
Total seating capacity 64,207
.Skouras Brothers Enterjirises
5 theatres operating 7,922
1 theatre projected 4,000
1 airdome 3,500
Total seating capacity 15,422
William Goldman houses (Have a
booking arrangement with Skouras
Brothers.)
3 theatres operating 2,660
2 airdonies 2,171
Total seating capacity 4,831
Grand total of seats with which
St. Louis Amusement Company
has a direct or indirect connection. 84,460
Other houses in St. Louis and St.
Louis county are :
76 theatres operating 62,959
4 theatres projected 7,400
12 theatres closed 5,498
32 airdonies 32,120
3 combination houses 7.983
Grand total seating capacity 115,960
With the deals now under negotiation and
contemplated, it is almost certain that be-
fore another year the St. Louis Amusement
Company will hold theatres with a greater
seating capacity than all other houses in
St. Louis. The average seating capacity of
its houses is far above that of other houses
in the city. With few exceptions the com-
pany now owns all of the leading neighbor-
hood or outlying houses in St. Louis.
Mass. Declares War on
Daylight Saving
War again has been declared upon day-
light saving in Massachusetts by the Allied
Theatres of Massachusetts, an organization
of exhibitors and other theatre owners. At
a recent meeting it was voted that a notice
be sent to the members and to all others in-
terested in the theatrical business in the Bay
State with a request that aid be given the
Standard Time League in its campaign to
wipe out the statute calling for daylight time.
It was recommended that $25 be contributed
to the league.
In a letter to theatre owners, Robert G.
Larsen, general manager of the Keith-Albee
interests in Boston and president of Allied
Theatres, says that "we have every reason
to feel confident that, starting in ample time
and with proper financial support, victory
can be won at the state election next year."
RED SEAL FEATURETTE ARRIVES
The very newest little featurctte in the
Red Seal aggregation was born to Mrs.
Edwin Miles Fadnian, Jr., in the Lying-in
Hospital, New York City, on Election Day.
Dr. .\sa B. Davis, chief of staflf at the hos-
pital, afterwards weighed the baby boy,
named after his daddy, which tipped the
scales at four and a half pounds. Mrs. Fad-
man and the baby are doing nicely, while the
proud papa is busy receiving congratulations
on all sides. He cabled his representative in
Havana to acquire a wing of a cigar factory,
explaining he could have done better by his
pals had it not been for certain amendments
in our dignified Constitution.
F. P.-L. DECLARES DIVIDEND
At a meeting held today the Board of
Directors of Famous Players-Lasky corpor-
ation declared the regular quarterly dividend
of $2.00 per share on the common stock,
payable January 2nd, 1926. to stockholders of
record at the close of business on December
15. 1925. The books will not close.
November 21, 1925
MOVING PICTURE WORLD
Grainger Pleased Over Coming Fox
Pictures As He Starts on Big Tour
JAMES R. GRAINGER, general sales
manager of Fox Films, sailed Saturday,
Movember 7, for New Orleans. From the
southern seaport he will start on a final swing
around the country in behalf of the current
season's product in the South and Southwest.
An important stopover will be made by the
Fox sales chief in Los Angeles, where he
will join Vice-president and General Manager
Winfield R. Sheehan, who is now lining up
the production forces preparatory to starting
work on the big schedule of releases the Fox
organization is contemplating for the 1926-27
season. Mr. Grainger will remain with Mr.
Sheehan for three or four weeks, after which
he will start back for New York, stopping
off at a number of big cities on the way.
Mr. Grainger's latest trip to the West Coast
is the fifth he has made since he became as-
sociated with Fox last May.
Before leaving Saturday Mr. Grainger ex-
pressed his enthusiasm over the strength-
ening changes effected by Mr. Sheehan in the
Fox release schedule for the latter part of
December and January.
"These releases," the Fox sales chief em-
phatically declared, "will be the company's best.
They are from great stories and plays by
popular authors and the casts assembled to
work in them have unequalled box-office value.
" 'The Ancient Mariner,' our special Christ-
mas release, has names the neighbor's chil-
dren know for its modern sequence. The cast
includes Clara Bow, Earle Williams, Leslie
Fenton, Nigel de Brullier and Hallam Cooley.
We have just started an exploitation campaign
on this one that will have the country standing
on its head waiting to see it by the time
it is released.
"We close the year with this box-office
knockout : Peter B. Kyne's 'The Golden
Strain.' Cast in this production are Kenneth
Harlan, Madge Bellamy, Atm Pennington,
Hobart Bosworth and others.
"Our January releases defy adequate descrip-
tion. Their box-office titles and subjects just
send me up in the air when I think about them.
We start with 'The Gilded Butterfly, which
John Griffith Wray is directing with Alma
Rubens and Bert Lytell as leads and Frank
Keenan, Herbert Rawlinson and Vera Lewis
as the principal support. It's a story of a
father who attempts to capitalize his daugh-
ter's beauty.
"Following that we have 'Palace of Pleas-
ure,' directed by Emmett Flynn, with Betty
Compson, Edmund Lowe, Henry Kolker,Har-
vey Gark, Jacques Rollens and Nina Romano
in his cast. This is taken from the great Euro-
pean stage success, 'Lola Montez.'
"A co-release of the Flynn production is
Tom Mix in 'My Own Pal,' from the story by
no less a favorite than Gerald Beaumont. That's
all any salesman will have to tell about this
one.
"Then we have a Rowland V. Lee produc-
tion with the intriguing title, 'Daybreak,' which
is based on the successful play, 'The Outsider.'
Cast here are Jacqueline Logan, Lou Tellegen,
Walter Pidgeon, Charles Lane, Gustave von
Seyferitz and Roy Atwill. Some cast and story,
we'll say.
"'The First Year,' another Golden directed
by Frank Borzage, follows 'Daybreak.' Matt
Moore and Kathryn_ Perry arc the leads in
this one. Character support is up to the same
high standard of all the others. A Golden
directed by Borzage with those leads should
be enough to convince the most skeptical buyer
tliat this will be worth booking.
"And we don't stop there. Following that
lineup we have the sensational •'Johnstown
Flood,' based on that most appalling of Amer-
ican catastrophies and directed by Irving Cum-
mings with George O'Brien and Florence Gil-
bert cast in the leading roles. If anyone
wants a thriller they should book this one.
There's going to be an audience kick here
that will spell S. R. O. wherever it's shown.
"Reliable Buck Jones in 'The Cowboy and
the Countess' winds up the January bunch of
Fox releases. Buck's pictures are so consistent-
ly good that exhibitors know what to expect."
From the January releases Mr. Grainger
launched into a talk about next season's pro-
ductions which Mr. Sheehan has been wiring
him about. When he got on this subject, his
enthusiasm knew no bounds. He said:
"Can you imagine any exhibitor turning down
the Belasco-Warfield plays such as 'The Music
Master' and 'The Auctioneer,' 'The Return of
Peter Grimm' and 'The Grand Army Man?'
And then there's 'What Price Glory. I hate
to think of paying salesmen to sell this one.
Why, any exhibitor would be willing to stand
in line to book this sure-fire box-office bonanza.
You know the rest of them. The boys in the
publicity department have been doing nothing
else for the past month but telling of the won-
derful material William Fox has bought for
the coming season.
"Wait until you see the pictures we are
going to make from those Hoyt plays Mr.
Fox has just announced he has purchased.
Ask dad, he knows the kind of business these
plays did at the box-office. Were going to re-
lease one of them this year just as a sort of
sample. 'A Trip to Chinatown' is its title.
Watch for it. Margaret Livingston, that girl
everyone liked so much in 'Havoc' and a num-
ber of our other earlier releases, is going to
play the leading 'femme' in this one, with a
little comedy support from such dubs at get-
ting laughs as J. Farrell MacDonald and Earle
Foxe.
MRS. RUDOLPH VALENTINO
(Natacha Rambova) who arived in
New York on the SS. Leviathan on
November 10, expects to start work this week
on "Do Clothes Make the Woman?" the gor-
geously gowned and superbly mounted society
story in which she will star for F. B. O.
Mrs. Valentino was tendered a gala recep-
tion when the Leviathan docked. She was met
at the pier by Harry J. Cohen, her manager;
Nat. G. Rothstein, F. B. O.'s director of pub-
licity, advertising and exploitation, and several
personal friends. A luncheon was served in
the main dining salon of the ship and later
Mrs. Valentino went directly to her apart-
ment. She was in conference with J. I. Schnit-
zer, vice-president of F. B. O., in charge of
production ; Daniel Carson Goodman, under
whose personal supervision the picture will be
"And get this about the role Margaret is
going to enact. Among stage folks it is con-
sidered the greatest comedy role ever written
for a woman, and don't be at all surprised
if as a result of this picture the great missing
link of the picture industry, a woman comedy
star, is developed. This girl Margaret can
act, and I advise you to watch her smoke
after she makes her 'Trip to Chinatown.' I
just got through reading the scenario and it's
a 'wow' in more ways than a yellow hound
has fleas. George Marshall will supervise the
making of this one. He's the boy who made
the Van Bibber comedies the outstanding two-
reelers of last season and this. Robert Kerr,
who has been making the Richard Harding
Davis stories into pictures since Marshall's
promotion to the post of comedy chief, will
take time off from the two-reelers to direct
'A Trip to Chinatown.' That's a combination
you will have to go a long way to beat.
"Anyone who plays 'A Trip to Chinatown'
should remember we are making nine more
of these Hoyt plays into pictures for 1926-27.
"I've been in the picture business a long
time, but I've never seen a lineup like we got
for next season. With what I've mentioned
before we have such titles as 'The Lily* and
'The Comedian,' two more Belasco plays ; 'A
Temperance Town,' one of the Hoyt group;
'Cradle Snatchers,' that's the big one on Broad-
way now; 'One Increasing Purpose,' by the
same author who wrote 'If Winter Comes';
'Pigs,' another John Golden, which he calls
his litter of laughs ; 'The Family Upstairs,' a
Sam H. Harris hit ; 'Going Crooked,' a stage
success which is coming to Broadway as soon
as its producers can rent a theatre big enough
to hold the crowds ; 'The Way Things Hap-
pen,' still another stage play which in my opin-
ion should be one of the greatest dramatic
picture triumphs ; 'Frozen Justice,' that novel
which created such a stir a few years back ;
'Married Alive,' which title alone would be
enough to say for it if it wasn't from that
sensational best seller by Ralph Strauss, and
'Down to Earth' from the book by Julius
Perutz."
made, and Harry O. Hoyt. She is most enthu-
siastic about the story which has been written
especially to suit her personality and talents,
and is eager to start work immediately.
Mrs. Valentino purchased her entire ward-
robe for the production in Paris and returned
with forty trunks, containing the latest fash-
ions in gowns, hats, wraps and shoes from the
smartest Parisian contouricrs. She made a spe-
cial trip to Madrid and wiiile there purchased
thirty-two gorgeous Spanish shawls which she
promises to wear in the picture.
Clivc Brook, who has been cast as leading
man for Mrs. Valentino, arrives in New York
today on the Century.
Interiors will be shot at the Tec-Art Studio
in West 44th Street, New York. Henry Cron-
jager will stand behind the camera.
Mrs. Valentino Starts Work on
"Do Clothes Make the Woman?"
224
MOVING PICTURE WORLD
November 21. 1925
ZASU PITTS in a
scene in "Thunder
Mountain," the William
Fox film version of John
Goldcn's stage success,
"Howdy Folks," pro-
duced by Victor S chert -
zinger, and zmth a cast
including Madge Bel-
lamy and Paul Panzer.
"Gold Rush" Goes Big at
the Capitol, Vancouver
"I know you will be interested in learning
that Charlie Chaplin in 'The Gold Rush' has
established a new high record for the Van-
couver Capitol theatre, having drawn more
people and more money than any other attrac-
tion in nearly five years of operation, and is
the first picture ever to be held over for a sec-
ond week," telegraphed Ralph Rufiner, the
Capitol manager to United Artists Corpora-
tion. "The newspapers, billboards, window
cards and heralds were the only exploitation
material used. Knowing what this picture has
done elsewhere I am sure Chaplin and the
United Artists Corporation deserve congratu-
lations.
Don Juan" Gets Under Way;
John Barrymore is Starred
"After Six Days" Gets
Big First Run Date
Louis Weiss has just received word from
the Enterprise Distributing Corporation that
they have booked "After Six Days" the Bible
feature which has played to record audiences
wherever shown.
This booking is in the Jefferson Theatre,
Birmingham, Alabama. The feature will open
on November 6 for an extended engagement
and will play at $1.50 top price which is
somewhat unusual in this territory. The
Jefferson Theatre is considered the best first
run in that section of the country and the
theatre is going into a heavy exploitation
campaign to put the picture over in the
proper way.
FIVK production companies are now at
work at the Warner Bros. West Coast
Studios.
^Don Juan," John Barrymore's second big
special is in production with Alan Crosland
directing. Mary Astor has the leading femi-
nine role. Wiliard Louis plays the faithful
servant, Padrillo, and Phillipe De Lacy en-
acts as a child the character that, when
grown, is assumed by the star. Others in the
cast are John Roche, June Marlowe, Helene
Costello, Myrna Loy, Helene Dalgy, Warner
Oland and Montague Love.
Although it will not be released until next
season, it is expected that "Don Juan" will
be completed soon after the first of the year.
The production will be on a lavish scale, the
most pretentious spectacle, it is believed,
which the Warners have made to date.
Work on "The Xight Cry," the next star-
ring vehicle for Rin-Tin-Tin, the Warner
wonder dog, is in full blast, with Herman
Raymaker directing. June Marlowe has the
leading human role.
"The Cave Man," second picture on the
present schedule featuring Marie Prevost and
Matt Moore, is well under way, with Lewis
Milestone handling the megaphone. In the
cast also are John Patrick, Myrna Loy,
Phyllis Haver and Hedda Hopper.
Roy Del Ruth is directing Monte Blue's
fourth starring vehicle, "The Man Upstairs,"
Metropolitan Signs Dixon
Metropolitan Pictures have signed Ralph
Dixon to head their film editorial .staff.
Dixon is one of the best known film edi-
tors in the industry, having been associated
with the late Thomas H. Ince for six years,
and more recently with Hunt Stronibcri,'
from Earl Derr Biggers' magazine story,
Dorothy Devore has the leading woman's
role and the cast includes also Helen Dun-
bar, Heinie Conklin, John Roche, Eve South-
ern, and Stanley Taylor.
Syd Chaplin is about half finished with
"Nightie Night Nurse," his second big com-,
edy feature for Warner Bros. Patsy Ruth
Miller is playing the feminine lead and the
supporting cast comprises Gayne Whitman,
Matthew Betz, David Torrence, Edith York,
Raymond Wells and VA Kennedy. Charles
Reisner is directing.
Von Eltz to Play Opposite
Evelyn Brent in New Film
Theodore \'on KItz will iilay the male lead
opposite Evelyn Brent in her new production,
"A Broadway Lady," it was announced by
General Manager B. P. Fineman at the F.
B. O. Studios recently. With the completion
of casting, work has just been started on
the picture.
Marjorie Bonner, Joyce Compton, Ernest
Hilliard, Johnny Gough, and Clarissa Selwyn
have also been added to the cast. The pro-
duction, first of the new series being made
by F. B. O. with Miss Brent as its star,
will be directed by Wesley Ruggles.
BREAKERS AHEAD! — Universal is boosting "The Storm Breaker" as a record
hrcaker. Above, House Peters and Ruth Clifford in this Univcrsal-J ewel
Production.
November 21, 1925
MOVING PICTURE WORLD
22S
Fox Finishes Two Comedies
"Cupid a La Carte" and "The Flying Fool"
Have Been Completed
Fox Films announces the completion of
■"Cupid a la Carte,'' the fourth O. Henry-
comedy this season, and "The Flying Fool,"'
an Imperial comedy.
Another Imperial comedy, "The Fighting
Tailor," second of the Irish-Jewish series,
has just got under way. It is being directed
by Benjamin Stoloff under George Marshall's
supervision. The cast includes Georgie
Harris, who was the comical jockey in "The
Wheel." The feminine lead is played by
Barbara Luddy. Others in the cast are
Frankie Adams, Sidney Franklin, Walter
Perry and Anna Hernandez.
All the actors, directors and writers of the
Fox comedy division were presented to the
audience of the Criterion Theatre, Los
Angeles, recently. The representatives of
the Van Bibber, O. Henry, Helen and
Warren and Imperial comedies proved that
they were just as funny on the stage as on
the screen. The players present were Earle
Foxe, Sid- Smith, Hallam Cooley, Lynn
Cowan, Florence Gilbert, Marion Harlan,
Judy King, Kathryn Ferry and Barbara
Luddy. The directors: George Marshal!, Feu
Stoloff, Lou Seiler, Tom Buckingham,
Robert Kerr, Daniel Keefe and Albert Ray.
The writers: Bryan Foy, Murray Roth,
Beatrice Van, Louis Bennison and Katherine
Carr.
"Rustling for Cupid" Is
Second Kyne for Fox
All preliminary preparations have been
completed for the picturizing of the second
of the Peter P. Kyne stories on this current
season's Fox schedule. Its title has been
settled upon as "Rustling for Cupid" and it
will be made by John Ford a soon as he
finishes work on his latest giant epic, "Three
Bad Men."
"Rustling for Cupid" will be not only a
typical Kyne narrative of that peculiarly
virile variety for which this famous author
is noted, but it is predicted it will develop
into one of the most actionful heart-interest
pictures of the year.
THE DAINTY
COLLEEN
MOORE just
simply can't, resist
the urge to do
some "spotUing,"
in "We Moderns,"
the Israel ZangwiU
story in zt'kich the
great First Na-
tional star will
shortly he seen.
Jack Mulhall, who
plays opposite Col-
leen in this offer-
ing, is talcing it all
good naturcdly,
and if he is on the
point of "falling"
for her "modern-
isms" he doesn't
seem to shozv it.
Lloyd Executive Senses Big
Production Boom on West Coast
CONFIDENT that the West Coast is
shortly to see one of its greatest mo-
tion picture production booms, Will-
iam R. Fraser, general manager of the Har-
old Lloyd Corporation, has returned to his
desk at the Metropolitan Studio, following
a 10 weeks stay in the East. While in New
York Mr. Fraser had conferences with Sid-
nOLORES COSTELLO
looks more like a child at
play tlum leading ivoman
for John Barrymorc. hut
she has advanced so rapid-
ly since joining Warner
Bros, that sthe is in con-
stant demand hy other
companies when not httsy
on the Warner lot. Miss
Costetlo will he seen in
"The Sea Beast." the
forthcoming feature spe-
cial starring John Barry-
more.
ney R. Kent, general manager of Famous
Players-Lasky Corporation, and Elmer Pear-
son, general manager of Pathe Ex-
change, Inc.
Mr. Fraser bases his prediction on the
forthcoming studio activities on the fact that
motion picture theatres throughout the
country are once more swinging into their
normal business stride, following on the
heels of one of the greatest industrial booms
the country has experienced.
Mr. Fraser laid at rest a report that has
been persistent for months that Harold
Lloyd would move his producing unit to
New York. "There is only one place to
produce motion pictures, and that is right
in Los Angeles," declared Mr. Fraser.
"Throughout the East there is in progress
a great commercial boom, whicli is almost
certain to be felt in Southern California tiiis
coming winter," asserted Mr. Fraser. "Wall
-Street is now reflecting this activity with a
tremendous total of sales. Motion picture
exhibitors are profiting greatly by this indus-
trial movement, but it really is the better
grade of pictures being turned out by Holly-
wood producers that is directly responsible
for the improved conditions in the exhil)ition
field.
"Southern California is to get thi bulk of
the tourist trade this winter, judging hy my
few talks with men in a position to know
in the East. The one serious retarding fac-
tor in increased tourist trade, however, is
the train time between New York and Los
Angeles. A concerted move should be made
to have all the transcontinental lines reduce
their running time by at least 12 hours."
Mr. Eraser superintended the New York
opening of Harold Lloyd's "The Freshman"
at the Colony Theatre.
226
MOVING PICTURE WORLD
November 21, 1925-
"Phantom" in Canada
A WALLOP! — Bert
Lytell {left) in a scene
in "Sporting Life," a
Universal- Jewel produc-
tion in which Marian
Nixon and Paulette
Duval also have featured
roles.
Geti Booking Over Big Circuit in the
Dominion — Open* in Toronto, Not. 16
"The Phantom of the Opera," Universal's
current big feature, will be shown over the
t-ntire Famous Players Canadian circuit, as
the result of arrangements just completed be-
tween N. L. Nathanson, managing director of
the Canadian chain, and Jules Levy, one of
the Universal sales directors. This deal in-
volves ninety-five theatres. The starting dates
l)egin on November 16 when the picture will
open in Toronto.
Important Canadian showings to follow the
Toronto engagement are Montreal, Novem-
ber 23 ; Ottawa, November 30 ; Calgary, No-
vember 31, and Edmonton. The other towns
represented in the Famous Players chain will
follow the key city runs closely.
London Requests Premiere
of "Lady Windermere's Fan"
DISPATCHES from London state that
with the arrival of Irene Rich in that
city on a few weeks' vacation, Eng-
lish exhibitors have awakened to the fact that
Oscar Wilde's great classic, "Lady Winder-
mere's Fan," is actually about ready for the
screen after years of effort during which
the Wilde estate refused to permit it to be
used for cinema purposes.
This has led to an efTort on the part of
London theatre owners to induce Warner
Bros, to hold the world premiere of the
Lubitsch production in that city before Miss
Rich, who plays the leading role, returns to
this country.
If success crowns their efTorts, the dis-
patches state, Miss Rich will be invited to a
gala opening in her honor to which royalty
will be invited.
At the Warner office in this city it was
stated that such overtures have been made,
but they did not know whether the film
would be cut and edited before Miss Rich
returns home, late in December. Lubitsch has
Just returned to the West Coast and is per-
sonally cutting the film. A wire from Holly-
wood this week stated it would be ready in
about three weeks.
Harry M. Warner said that if London ex-
hibitors are really anxious to have the world
Completes "Three Faces East"
"Three Faces East" from Anthony Paul
Kelly's highly successful war-time secret
service play was completed at the Cecil De
Mille studio this week and Director Rupert
Julian is now at work cutting and editing
the subject for early release through Pro-
ducers Distributing Corporation.
premiere held there, he thought, as an act of
courtesy, work on the editing of the film
might be speeded in an efTort made'to grant
their request.
"However," he added, "nothing could in-
duce us to release this production anywhere
until Lubitsch puts his okay on the nega-
tive.''
Forrest Stanley in
Columbia Picture Cast
Forrest Stanley who has played opposite
Dorothy Revier in several of her recent
Columbia vehicles is again to be seen oppo-
site this popular star in the latest' Columbia
production to be released, "When Husbands
Flirt." This feature is one of the best come-
dies to be produced by this organization and
will without doubt receive the same enthusi-
astic approbation from the public as was ac-
corded the successful Columbia comedy
"Steppin' Out." In addition to Miss Revier
and Forrest Stanley, an all star cast was as-
sembled for this production including Ethel
Wales, Tom Ricketts, Maude Wayne, Irwin
Connelly and Frank Weed.
Schine Circuit Contracts
Warner Bros, added another to the long list
of exhibitors signing for their 1925-26 output,
a few days ago, when the Schine Circuit
closed a contract to show this product in all
its fifty-one theatres in central New York
State. The ideal was arranged by E. J.
Smith, eastern sales manager for Warner
Bros., assisted by Harry L. Hollander and,
Jacob N. Klein, branch sales manager at Buf-
falo and Albany, respectively.
FOLLOWING
"ROMOLA"
and "The White Sister"
comes a definite
pledge from
Metro-Gofdywn-Mayer
of another
exquisite bit of
portraiture
from the gossamer
Lady of the Screen,
Lillian Gish.
Here is the premiere
star in
"LaBoheme,"
now in production
with King Vidor
directing.
November 21, 1925
MOVING PICTURE WORLD
227
Famous European Picture
To Have Screening in N. Y.
Following Albert Warner's return from
Europe last summer it was announced that
next year Warner Bros, would release the
foreign-made spectacle, "Le Bossu" ("The
Duke's Motto"). This announcement was
made upon Mr. Warner's statement that
of all the features he had viewed in Europe,
"Le Bossu" unquestionably was the finest.
Recently it was stated in print that Warner
Bros, would not be the agent through which
this feature is released, a statement that
Albert Warner today hotly denied. The
statement, according to Mr. Warner, was
not authorized by himself nor any other
official of the Warner organization.
Le Bossu now is on its way from Europe
and is expected here next week. Promptly
upon its arrival the print will be viewed by
the officials of Warner Bros, and members
of the trade press.
Rupert Hughes Will Write
Titles for "Sea Beast"
In an endeavor to make "The Sea Beast"
starring John Barrymore a perfect picture in
every respect, Warner Bros, have engaged
Rupert Hughes, famous as a novelist, short
story writer and director, to title the pro-
duction. This is the first time Mr. Hughes
has taken assignment of this sort outside of
his own productions, but after seeing "The
Sea Breast" in its rough state, the bigness of
it appealed to him and he consented to write
the titles.
Millard Webb is engaged at present on
the editing and cutting. The picture on com-
pletion was in fourteen reels and even at
-that length has been hailed by all who saw
SCREEN BEAUTY'S DADDY VISITS HER AT STUDIO. Richard
Bennett, the distinguished stage actor, dropped in at the Metro-Goldwyn-
Mayer studios in Culver City, Cal., where his charming daughter, Constance,
was playing "Sally" in the screen production which Director Edmund Goulding
{right) made for M.-G.-M., from the musical comedy success, "Sally, Irene
and Mary," in which Eddie DowUng scored a tremendous success. In private
life Miss Bennett is Mrs. Philip Plant, having been married last zveek in Green-
wich, Conn., following a speedy trip from Los Angeles.
it in the projection room as one of the big
pictures of the year. It is to be cut down to
feature length and is scheduled for early
January release.
Heath and Katterjohn
Signed by Metropolitan
Percy Heath and Monte Katterjohn have
been added to the scenario staff of Metro-
politan Pictures. Both spent years in news-
paper work as young men. Percy Heath
wrote for Baltimore, Washington and New
York dailies before becoming press repre-
sentative for the Follies, and later for David
Belasco and Henry Savage. Besides his
original stories and scenarios, he has written
many vaudeville sketches and one comic
opera.
Monte Katterjohn wrote the story and
scenario of "The Flame of the Yukon," and
"The Sheik" was made into a screen play at
his instigation. He wrote the scenario for
Gloria Swanson's first starring picture, and
did several for Bebe Daniels. Beside writ-
ing, he also did cartooning for ne.wspapers
before going into the field of motion pictures.
"Danger Girl" Selected
for Priscilla Dean
"The Danger Girl"
Priscilla Dean's first
Metropolitan Pictures,
as "The Bride." This
the play of the latter tit
and George Middleton.
pleted the scenario and
next week under the
Dillon.
is the new title of
starring picture for
originally announced
is a picturization of
le by Stewart Olivier
Finis Fox has corn-
production will begin
direction of Edward
AMONG THE EMBARRASSING MOMENTS IN LIFE are moments Uke
these, when keeping judiciously out of sight is one of the best things a fellow can
do. This is one of the lighter moments in the Gotham Production, "One of
the Bravest."
New Chadwick Film
Chadwick Pictures Corporation has em-
barked on another big production, this time
the story of the "Transcontinental Limited."
The railroad drama offers the glamor of
thrills and courage. The cast includes
Johnnie Walker, Mary Carr, Eugenia Gil-
bert, Alec Francis and Bruce Gordon. Nai
Ross will direct.
228
MOVING PICTURE WORLD
November 21, 1925
MAURINE POWERS HAS A BIG FOLLOWING AMONG THE FANS
The screen "discovery," brought out by Will Nye, and starred in a number of
specials, is seen here zt'ith Fred Parke in a scene in "Wanton Kisses," a J. Ray
Friedf/en production for independent release. Director Friedgen used an original
story by Lewis Allen Browne.
"Peter Pan" Xmas Film Fixture;
Merchants WelcomeTradeTie-ups
PETER PAX," Paramount's produc-
tion of Sir James M. Barrie's story
of the boy who sought eternal youth,
which lends itself so readily to the Holiday
spirit of the Yuletide program, is being
booked by exhibitors throughout the coun-
try for presentation this Christmas.
The success of this picture in more than
200 theatres playing it day and date last
Christmas stamped it as a picture with eternal
life as a holiday offering.
The spirit of youth permeates every house-
hold at Christmas time, and it is this message
of youth around which Barrie has woven his
story that makes "Peter Pan" fit so admir-
ably into the holiday program.
That both old and young are imbued with
this spirit of youth after viewing Betty
Bronson's great vehicle is attested to by ex-
hibitors themselves, one theatre owner hav-
ing written : "It is wonderful the way the
children respond to it and the grownups are
the biggest children of all."
Many successful tieups have been offered
on "Peter Pan" b}- Leon J. Bamberger, as-
sistant exploitation manager of Paramount,
to enable exhibitors to conduct a compre-
hensive Christmas campaign on the picture.
There are Peter Pan Kids Clothes, Peter
Pan Dresses, Peter Pan Cravats, Peter Pan
Fountain Pens, the book "Peter Pan" and
the tieup with the Oldsmobile automobile.
Paramount exploiters will advise exhibitors
desiring information of the manner in which
these tieups may be used advantageousl)- to
the box-office.
In exploiting the picture theatre owners
may conduct essay contests, resemblance con-
tests, children's writing contests, drawing
contests and jingle contests. Peter Pan
whistles may be given aw-ay by dealers.
Effective window displays should be ar-
ranged. Cooperating advertising may be
effected w-ith dealers handling Peter Pan
merchandise.
Among the valuable catchlines which may
be used in advertising are :
"The story of every child's dream and
every mother's love."
" "Peter Pan' will stir golden memories
and bring back your youth."
" 'Peter Pan' takes you on a delightful
flight of fantasy to a land of boundless joy."
"Come, let Peter Pan take you from the
workaday world to a fairyland of dreams."
"The boy who wouldn't grow up is here
in the storj- that never grows old."
Many of the contracts for presentation of
the picture this Christmas are repeat book-
ings, prompted by the earlier success of Her-
bert Brenon's masterpiece.
Friedman Exchanges Busy
Five Salesmen Covering Albany and Buffalo
Territory
Dick Fox of the Friedman Film Corpora-
tion, of Buffalo, was in town recently clos-
ing negotiations for the Vital product for
his territory. The Friedman exchange has
just opened a new office at No. 4 Clinton
street, Albany. The Buffalo and Albany
zones will be covered by five salesmen.
In addition to Vital product the Friedman
exchange will handle the product of the
Arrow Film Corporation, consisting of
twentj'-four Golden Arrow specials and
thirty-eight Arrow Westerns.
With the above product available for the
coming season, this exchange is the busiest
in the up-State territory.
New Lobby Photos
Beautiful New Process Used for Cecil B. De
Mille's Drama
Something especially beautiful in lobby
displays will be seen with the release of
Cecil B. De Mille's prsonally directed pro-
duction, "The Road to Yesterday."
The lobby photos for this production have
been made under a newly developed photo-
graphic and color process that makes each
still a real -work of art in the most brilliant,
yet softlj' and delicately blended colors. The
sets, mounted in frames, form the most at-
tractive and the richest looking lobby display
yet devised for motion picture exploitation.
Samples of these remarkably effective stills
\vere on display in the lobby of the Embassy
Theatre last week in connection with the
liremiere trade presentation of the pro-
duction.
Goldbeck Made Director
The elevation ot Willis Goldbeck to the
position of director, marking the newest
phase of the rocketlike rise of this twenty-
seven year old scenarist was announced by
Jesse L. Lasky, first vice-president of
Famous Players Lasky Corporation in charge
of production. Mr. Goldbeck will direct
Michael Arlen's "The Ace of Cads" which
will be Adolphe Menjou's starring vehicle.
Mr. Arlen is now at the Paramount studio
engaged in adapting this story for screen
use, aided by Mr. Goldbeck.
Walter Nieland With Warner
Walter Xeiland joined Warner Bros, this
week to take charge of exploitation in the
Middle West with headquarters in Chicago.
Mr. Xeiland is an exploitation man of many
attainments, having for three years been in
charge of Goldwyn's work in Chicago, and
for the last two years has handled the ad-
vance work for Rubin and Cherry's Circus.
He takes charge of his field at once. War-
ner Bros, are slowly shaping their exploita-
tion force with the right men and expect to
have a full and competent crew in the field
l)efore long.
'7A' CONFERENCE"
Marx Pickford confers with C. Gardner
SuUivan. the famous scenarist, regard-
ing details of "Scraps," Miss Pickford' s
forthcoming production for United
Artists' release.
November 21, 1925
MOVING PICTURE WORLD
229
Fields Signs Contract
to Star for Paramount
Following his sensational success in two
D. W. Griffith pictures, "Sally of the Saw-
dust" and "That Royle Girl," W. C. Fields,
comic star of Ziegfeld's "Follies," has been
signed to a five-year contract as a star m
Paramount pictures, it was announced yes-
terday by Jesse L. Lasky.
Unusual efforts will be made by Para-
mount, Mr. Lasky said, to give Fields ve-
hicles that will permit full scope to his ability
as a screen comedian. Tom Geraghty, now
supervisor of the Thomas Meighan produc-
tions, is at work on a story which has been
written for Fields by a nationally known
humorist, and when this story is ready to go
into production Fields will be given a com-
plete comedy unit of gag men and technical
men that will make his pictures unique
among comedies. Mr. Geraghty will super-
vise these productions.
Kirkland to Direct "Tough Guy"
Dave Kirkland, who has just completed "All
Around Frying Pan," Fred Thomson's latest
production for F. B. O., has been engaged to
handle the megaphone for "The Tough Guy,"
the next Thomson story, according to an-
nouncement made by Milton Gardner, pro-
duction manager of the unit, at the F. B. O.
studios yesterday:
"The Tough Guy" has just been purchased
from Frank M. Clifton, the author, and a
continuity is being whipped into shape by
Buckley Fritz Oxford. Casting will be be-
gun as soon as the script is completed.
Johnsons Preparing Next Story
Having completed and shipped to the F. B.
O. home office the master print of "The
Last Edition," his "tribute to the profession
of journalism," Emory Johnson, F. B. O. pro-
ducer-director and Emily Johnson, his mother,
have left for the High Sierras where they
will prepare the scenario for their second
special for the F. B. O. 1925-26 program now
under way.
A NICE LITTLE PET
Rudolph Valentino makes friends n'ith
the tiger betzueen scenes in "The Eagle,"
a current United Artists' release in tun-
ing up for his scene zmth the bear in'the
iinne cellar.
NOVARRO GETS DIPLOMA FROM SECRETARY WILBUR— It was
Secretary of the Navyi Wilbur who awarded Ramon Novarro his naval movie
diploma at the U. S. Naval Academy. Annapolis, where Navarro's starring vehicle.
"The Midshipman," zms pictured bv Metro-Goldwyn-Mayer.
''King on Main Street" Carries
Main Street in N. Y. and Boston
NEW YORK and Boston have joined
in acclaiming Paramount's "The King
On Main Street," a picture which is
"a joy to behold" and one which inspires
"waves of laughter and genuine outbursts
of applause." Audiences at the Rivoli on
Broadway and at the new MetropoJjtan in
Boston were carried away with its subtle,
clever fun, and the portrayals of Adolphe
Menjou, Bessie Love and Greta Nissen. All
newspaper reviews praised highly the direc-
tion of Monta Bell.
Seventy thousand persons saw the picture
the first four days of its presentation in Bos-
ton, according to George J. Schaefer. district
manager for Paramount in New England.
In a telegram to Sidney R. Kent, general
manager, he said :
"Premiere showing of 'Ki'iR On Main
Street' at new Metropolitan this week most
enthusiastically received. Has been put to
severe test on account of opening of newest
and most luxurious theatre. Attendance over
70.000 first four days and picture received
great reception."
New York newspaper reviewers were ex-
tremely laudatory in their comments.
Mordaunt Hall in the Times wrote lha(
the picture was a joy to behold with now
and then a touch of O. Henry. "A sparkling
light comedy entitled 'The King On Main
Street' inspired waves of laughter and genu-
ine outbursts of applause from the audience
that filled the Rivoli yesterday afternoon.
This new production is singularly refreshing
because Mr. Bell has scorned to employ
conventional methods in the handling of his
l)layers."
Quinn Martin of the World, although dis-
appointed in the ending, wrote that he would
"lose no time in advising people up and
down the land, in every walk of life, to' go
to see 'The King On Main Street.' For herein
a jaunty, intelligent and finely tuned per-
formance by Adolphe Menjou has been
woven and spread upon the screen."
Mildred Spain of the Daily News views
the' picture .as the work of "our local Ernst
Lubitsch." Make no mistake about it, Monta
Bell, our local Ernst Lubitsch, has produced
one of the significant pictures of the year.
The picture was made for -Adolphe Menjou,
and Menjou nearly makes the picture with
his highly imaginative performance as King
Serge. He is thoroughly understandable;
But what is more, he actually tugs at your
heart strings. This picture has our un-
bounded admiration. It fairly glitters."
Harriette Underbill of the Herald-Tribune
wrote : "Adolphe Menjou is the star, and
the cast includes Geta Nissen. Bessie Love,
Carlotta Monterey and Oscar Shaw. It is
because of these charming people, not for-
getting Monta Bell, who directed, that 'The
King On Main Street' is the delightful bit
of fooling that it is. Because Mr. Menjou
is now a star he is not changed in the least
and. as a matter of fact, it wouldn't be pos-
sible for him to be any better than he has
been. The titles are as fine as the rest of the
picture."
Aileen St. John-Brenon in the Morning
Telegraph said : " 'The King On Main Street'
provides a delightful bit of fun at the Rivoli,
subtle, clever fun, heightened by the magic
touch of this welcome newcomer, Monta
Bell. Bel! seems to have thrown away the
good old rubber stamp before he entered a'
motion picture studio, that is if he possessed
one. He doesn't deal in connnonplace, and
gets his effects by the simplest methods."
230
MOVING PICTURE WORLD
November 21, 1925
New Priscilla Dean Picture
After months spent in the most careful
reading of story material, William Sistrom
has finally selected "The Bride," a play by
Stewart Oliver and George Middleton, as
the most appropriate vehicle for Priscilla
Dean's first production for Metropolitan
George Middleton, co-author of "The
Bride" distinguished himself in the motion
picture industry through his work on "Adam
and Eve," and "Polly with a Past."
Biggs to Edit "Fifth Avenue "
Douglass Biggs, lately associated with Cor-
inne Griffith Productions, has been engaged
by A. H. Sebastian as film editor of his
present production, "Fifth Avenue," now be-
ing made at the Metropolitan Studios. Biggs
formerly acted as film editor for Warner
Brothers and Trimble-Murfin Productions.
WHEN ARTHUR BRISBANE. BRILLIANT EDITOR OF "THE NEW
YORK AMERICAN," visited Hollywood recently, he was the quest of Mr. and
Mrs. Douglas Fairbanks {Mary Pickford) at the Pick ford-Fairbanks studio.
Left to right arc Harold Lloyd, Mr. Brisbane, little Sarah, his daughter; Mary
Pickford and "Doug," the latter attired in the costume he will be seen in when we
get a peek at his forthcoming United Artists' picture, "The Black Pirate."
Start on New Dwan Picture
With four of tlie featured players selected,
Allan Dwan's newest production, "Sea
Horses," will go into production on Novem-
ber 9. The story is from the novel by Fran-
cis Brett Young and was adapted by James
Shelly Hamilton.
Leading roles in the production will be
played by Florence Vidor, Jack Holt, George
Bancroft and William Powell.
Large Western
Prominence to
EACH week shows a remarkable in-
crease in the popularity of Gotham
Productions among Independent ex-
hibitors and several of the larger circuits in
the West are featuring "Gothams" over their
vaudeville bills.
One of the largest is the Pantages Circuit
which reports that the plan is working out
to the tune of greatly increased box-office
receipts. Tlie success of Gotham's "The
Overland Limited" at the Pantages Theatre
in Los Angeles prompted the management
of this house to exert extra effort on behalf
of the next picture which was "His Master's
Voice" featuring Thunder, The Marvel Dog.
A special edition of "Pantages Pickings"
the theatre house organ was devoted almost
entirely to this picture. Additional extra ex-
ploitation attracted the attention of the
Gotham West Coast production unit and the
dog was sent to the theatre for a "personal
appearance." A new house record resulted.
Similar reports have been received from
the Frank Circuit operating in the Middle
West. A three-quarter page newspaper ad.
was the opening shot for "The Overland
Limited" at the Isis Theatre, Cedar Rapids,
la., and this city as well as Waterloo and
others on the circuit report capacity busi-
ness.
Further East, the big Hippodrome Thea-
tre in Baltimore reports $11,500 on the week
with "The Overland Limited," the highest
M-G-M Buys Buys More Novels
Three new stories have been purchased by
Metro-Goldwyn-Mayer for early production.
They are "The Strolling Saint," by Rafael
Sabatini; "The Little Journey," by Rachel
Crothers, and "Frisco Sal," by Alfred A.
Cohn. All three tales are to be produced on
an elaborate scale with the best casts ob-
tainable.
Circuits Give
Gotham Pictures
gross receipts in the city in the face of the
strongest kind of opposition. The Hippo-
drome has recently adopted a "box-office
bu'lding" policy and states that "The Over-
land Limited" turned the tide for them.
Von Stroheim to Produce and
Act in Series for Paramount
To Play Opposite Marion Davies
Antonio Moreno, announces Irving G.
Thalberg, associate M-G-M executive, has
been signed by the Culver City studios to
play the male lead opposite Marion Davies
in her next starring vehicle, "Beverly of
Graustark," an impressive screen version of
the famous George Barr McCutcheon novel.
Sydney Franklin is to direct this big Cos-
mopolitan production for Metro-Goldwyn-
Mayer.
JESSE L. LASKY announced that,
through arrangement with P. A. Powers,
he had signed Eric Von Stroheim to
produce and act in a series of Paramount
pictures.
"I have looked upon Mr. Von Stroheim
as one of the outstanding figures of the
screen, not only as a producer, but also as
a character actor of subtlety and intelli-
gence," said Mr. Lasky. "As the man who
produced 'The Merry Widow' I think he
has established himself as a director who
brought a great deal to the motion picture
art, so I am particularly happy that he will
start his first Paramount picture early in
February. We are now considering several
well known theatrical properties as Mr. Von
Stroheim's first picture for Paramount.
"Everyone of the Von Stroheim-Para-
mount productions will have not only the
active cooperation of the producing execu-
tives of the Lasky studio, but in making these
pictures Mr. Von Stroheim will have back
of him all of the resources of the Famous
Player-Lasky organization. Thus in stories,
casting and all the other multitudinous de-
tails of production Mr. Von Stroheim will
have the very best available."
Prizes Awarded Showmen on
''Charley's Aunt" Exploitation
PRIZES were awarded this week in the
contest for the best exploitation done
by the various theatre managers on
"Charley's Aunt," inaugurated last Spring by
the theatre department of Famous Players-
Lasky Corporation.
Frank Miller, of Augusta, Ga., won the
first prize, a $100 cigarette case awarded by
Producers Distributing Corporation.
C. W. Irvin, of the Imperial Theatre,
Charlotte, N. C, took second prize, a good
embossed leather case, brought over from
Italy by Pat Dowling, publicity director of
the Christie Film Company.
Third prize, a hundred initialed cigarettes,
went to C. B. Stiff, manager of the Imperial
Theatre, Columbia, S. C.
Some of the best exploitation stunts used
in the United States were originated by the
various Southern Division managers when
running the famous Christie film.
Decisions were made in the contest by
Harold B. Franklin and L. L. Stewart, of
F. P.'s theatre department.
November 21, 1925 MOVING PICTURE WORLD
233
Elite of Industry Acclaim
''The Road to Yesterday"
VILMA BANKY
The beautiful Hungarian star will be
seen opposite Rudolph Valentino in "The
Eagle," his first United Artists' release.
Miss Banky, ivho scored in "The Dark
Angel," xvas "borroived" from Samuel
Gold^vyn.
To Direct Big Paramount
Mai St. Clair has been chosen to direct
the filming of "Glorifying the American
Girl," which will go into production at the
Paramount Long Island studio the last of
this montii. St. Clair arrived in New York
yesterday from the West Coast for prelim-
inary conferences.
The picture is from an original story by
Rex Beach. The production will be made
under the personal supervision of Florcnz
Ziegfeld, Jr., producer of the Follies. The
cast has not 1)een chosen.
St. Clair has just completed "A Woman of
the World," in which Pola Negri is starred.
IF THE unanimous opinion of over six.
hundred people, representing the elite
of the industry, means anything, De
Mille's "The Road to Yesterday" is a gigan-
tic success ; artistically, dramatically, com-
mercially and in every other way.
Over si.x hundred people; filling to capacity
tlie aristocratic Little Embassy Theatre on
Broadway, New York, witnessed the prem-
iere presentation of Cecil De Mille's first
personally directed independent production
last Friday, November 6. And by the spon-
taneity of their applause, "The Road to
Yesterday" is a proclaimed and acclaimed
monument of entertainment.
For the purpose of showing "The Road
to Yesterday" to the big exhibitors and the
newspaper and trade paper critics in the
New York territory, Producers Distributing
Corporation presented the production last
Friday evening. The showing was set for
11:30 p. m., a most inconvenient time, and
an hour that meant all those attending would
be held until early morning. Yet they came,
the biggest personages in the industry — the
mightiest of the critics — and they filled the
theatre to overflowing and set the walls
vibrating with their applause.
They not only came and applauded and
stayed until the early hours of the morning,
but they lingered in the lobby long after the
showing and exchanged enthusiastic com-
ments on the multitudinous episodes that
liad thrilled and delighted them in the pic-
ture's magnificence and artistry.
As a presentation for the picture, a fore-
word was added to the film in which Pro-
ducers Distributing Corporation speaking
from the screen welcomed the audience and
took "pleasure in presenting Cecil B. De
Mille." This title was followed by a close-
up of De Mille, and his appearance on the
screen evoked a mighty round of applause.
From then on the applause was almost con-
tinuous; rising and falling as the emotions
of the audience were played upon by the
dramatic action in the story until, like a
tidal wave, it broke into a tremendous roar
as the train wreck swept onto the screen in
all its vivid, powerful, and ponderous real-
ism.
The medieval scenes were greeted with
audible expressions of delighted amazement
and the audience swayed in physical sym-
pathy as the duel raged to the death between
Schildkraut and Boyd in the ol'd castle.
And they gasped at Jetta Goudal's marvelous
acting in the witch-burning sequences. And
little Vera Reynolds carried them from
irresistible laughter to sub-conscious tears
as she displayed her rare skill in comedy and
pathos.
And then as the last scene faded out, De
Mille again appeared on the screen and in a
sub-title "thanked" the audience and signed
his name in an animated title, while the ap-
plause rose to a deafening volume.
Viewed from every angle, the premiere
trade presentation of "The Road to Yes-
terday" was a marvelous tribute to the genius
of Cecil B. De Mille. It stamped the pro-
duction as a magnificent achievement and
the showing will undoubtedly go down in
film history as one of the greatest demon-
strations ever witnessed by the industry.
Made Studio Superintendent
Wesley Gillmore, formerly West Coast
manager of the New York Motion Picture
Company and later assistant to E. H. Allen,
then manager of the Ince Studios, has been
appointed Studio Superintendent at the new
F.rlucational Studios at Los Angeles.
/'A7: / 7/:/f7,\ ./ PICTi'RI'^ I\' ./A' . 1 1 1\ f I .. I \ 1'^ . I In ■ / ///' /■.■//-/ I. < I'll :.Tilfrs h, I ,>!,■ ,111(1 ilurinii III,- lJi(/lil of
the (jiaiit Sikorsky airplane oi'cr Loiiy Island. It -a'as planned l>y ll 'arnrr Ura.-,. lo .\7;rra' "Bobbed llair" but at the cleven'tli
hour 110 pri)its 'ivere available , and the Rin-Tin-Tin feature, "The Clash of Ihc Wolves," zvas substituted. The musical
accompaniment b\' Herman Heller's orchestra from the Warners Theatre zvas broadcast from radio station WGBS, Gimbel
Bros, store in Nezu York City, and synchronised perfectly zt'ith the moz'emcnt of the film, shozving tliat these three inven-
tions— the motion picture, the airplane and the radio — may be made to zvork together, hi the group standing near the huge
plane arc: George H. Morris, of the Warners Theatre publicity .<;taff ; Arthur W. Eddy, of The Film Daily: Ward More-
house, Nczv York Herald-Tribune; Warren Nolan, The Evening Telegram : Mrs. Williiun J . Rcilly. Richard Watts. Jr., Nezv
York Herald-Tribune ; Courtney Parrett. Nezv York Evening Post, and William J. Rcilly. editor of Moving Picture World.
At the left, grouped in the cabin, are these guests of Warner Bros., zt'ith the addition of .1 . Harrison Edzvards in the hack-
ground, operating the motion picture projector.
MOVING PICTURE U K L D
November 21, 1925
HARRY COHN
Who xvill take his first vacation in
five years
Harry Cohn in from Coast
To Leave For Europe on Business and
Pleasure Trip.
Having completed production on this year's
entire Columbia program Harry Cohn, vice-
president of Columbia Pictures Corporation,
will take his first vacation in five years.
With Mrs. Cohn he will leave on the Levi-
athan to make a delayed honeymoon trip to
Europe. Should he find conditions favorable
he will make one picture before returning
about January 1.
In completing this year's output ahead of
schedule Mr. Cohn has accomplished a rec-
ord as an independent producer. While other
independent organizations were curtailing
production Mr. Cohn forged ahead and com-
pleted the entire program announced to
Columljia franchise holders at the beginning
of the vear.
1 |iiiii!iiiiiiiii!iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiibiiiiiuiiiniiiiiii^
I Associated Exhibitors to I
I Handle "White Mice" |
i ^""^V SCAR PRICE, president of the Associated Exhibitors, announces that hit g
ill company will distribute "White Mice," a Pinellas Film, Inc. production 3
1 featuring Jacqueline Logan and William Powell. The picture will be added g
1 to the second group of sixteen productions to be released next month. g
i "White Mice" is a screen adaptation of the famous Richard Harding Davis story 1
I of the same title which enjoyed an unusual success in book form reaching a sale 1
I of almost a million copies. It was produced in Cuba under the direction of Edward g
I H. Griffith. j
1 The story itself is laid in Havana and Matanzas and for that reason a large g
1 company of players were sent to Cuba for the filming. §
s John S. Woody, general manager of the Associated Exhibitors, looks upon the S
g picture as one of the biggest to be released by his organization. The actual filming S
h cost of the production ran over two hundred thousand dollars and represents one H
I of the spectacle productions on Associated Exhibitors' list of releases. g
i An unusually large advertising campaign has been planned by Robert E. Welsh, g
i director of advertising and publicity, which includes a de luxe press book in colors. g
iiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiii:iiiiiiiiiuiiiiiiiiiiiiiiiiii:iiiiuiiuiiiiiiiiiiuu^ uiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
Elinor Fair Selected for Lead
In De Mille's "Volga Boatman"
sympathy for the peasants she has been
educated to ignore. She must mix with her
portrayal of aristocratic reserve, something
of the fiery temperament of the East, and her
emotional potentialities must be deep.
"Obviously, this is no role for an actress
with stereotyped ideas on drama; it is one
for a girl of versatility, capable of intense
emotional response. I predict an unusual
success for Miss Fair in this part."
"The Volga Boatman," an original story
by Konrad Bercovici, has been prepared for
the screen by Lenore Coflee.
"The Man Upstairs," Completed
The production of "The Man Upstairs,"
Warner Eros', adaptation of Earl Derr Big-
gers' popular story, "The Agony Column,"
with Monte Blue and Dorothy Devore in the
leading roles, has been finished at the West
Coast Studios.
The players are Monte Blue, Dorothy De-
vore, Helen Dunbar, Heine Conklin, John
Roche, Stanley Taylor, Eve Southern, Otto
Hoffman, Carl Stockdale and Arthur Thalaso.
CECIL B. DE MILLE after searching
the entire rnovie colony for a suitable
feminine lead for his second person-
ally directed production, "The Volga Boat-
man," has selected Elinor Fair after screen-
ing several pictures in which she recently
appeared.
Miss Fair is barely twenty but despite her
youth her work has won her parts in
"Kismet," "Through the Back Door" with
Mary I'ickford, and "Driven." In 1924 she
was honored by being selected as a Wampas
Baby Star for the season. Now, through her
affiliation with De Mille, it is freely predicted
that she will undoubtedly step to stardom
through the same portal by which Gloria
Swanson, Bebe Daniels, Leatrice Joy, Rod
La Rocque, Thomas Meighan and others
scaled the heights of motion picture fame.
".^bility, beauty and youth are the three
qualities for which I selected Miss Fair," said
De Mille. "The part she is to play in 'The
Volga Boatman' demands the first two in
large measure, and it is not one for an old
campaigner of the screen. She must portray
a Russian aristocrat, patrician in ideas and
appearance, yet possessed of a keen
Kathleen Myers Cast
Kathleen Myers has been cast in a role
.supporting Buck Jones in "The Gentle
■Cyclone," which has just gone into produc-
tion at the Fox Films studio under the direc-
tion of W. S. Van Dyke. Rose Blossom will
play the feminine lead.
"Up and At 'Em" For Tom Tyler
"Up and At 'Em," a western comedy melo-
drama starring Tom Tyler, has been accepted
for production by F. B. O., it was announced
yesterday by B. P. Fineman, general man-
ager of production. It is an original story
by Buckleigh Fritz Oxford and the adapta-
tion has been made by J. G. Hawks and
Percy Heath, of the F. B. O. scenario stafT
It will be put into production as soon as
Tyler completes his present vehicle "The
Wyoming Wildcat."
ELINOR FAIR
Star of many productions, and a
featured player of reno^m, has been
selected by Cecil B. DcMillc for the
lead in his forthcoming production,
"The Volga Boattnan," in zchich
William Boyd uill Iwve the featured
male role. Mr. DcMille's productions
are released by Producers' Dis-
tributing Corporation.
Stop Cheating Yourself
Out of Real Profits—
BOOK
MADE WCHf-PRJCE RICHT PROftTS RICHT
BOOK THEM TODtAXi
November 21, 1925
MOVING PICTURE WORLD
235
Associated Establishes Own Booking
Service; Install New Branch Managers
EJ. SMITH took over the reins of
general sales manager of the Asso-
• ciated Exhibitors last week. One of
his first official acts was the appointment of
bookers to work in all the Pathe Exchanges
to handle the bookings on Associated
product. In addition to the new bookers,
four branch managers were appointed to fill
vacated posts.
The establishing of their own booking-
service marks only one of many radical
changes that have been instituted by the
Associated Exhibitors since that organiza-
tion was acquired from Pathe control by a
company headed by P. A. Powers and Oscar
Price. Pathe will continue to handle the
physical distribution of Associated Exhibitors
product, but the sales control and sales
service will be under the direct supervision
of the new organization.
The new bookers and their branches are
Dixie Graham, Atlanta; C. D. Touchon,
Dallas; Louis Schutt, Chicago; Leslie J.
Vreeland, New York; John A. Downing,
Boston ; Blanche Oviatt, Los Angeles ; J. E.
Schleiger, Albany; Ray O'Toole, Pittsburgh;
Charles Kratz, Cincinnati; Wm. Z. Porter,
Cleveland; Gladys Libby, Kansas City;
George Lino, Denver; Doris Maycock, Salt
Lake City; J. A. Bates, Indianapolis; John
Daly, Detroit; Leo Wedertz, Des Moines;
Zack Talley, Charlotte; A. Teschmacher,
Buffalo; Miss M. E. Newton, Milwaukee;
Lucille Teuschl, Butte; Herman H. Hunt,
Memphis.
The four branch managers newly appointed
are considered among the best film sales-
men in the country. Abe Eskin, appointed
manager of the Albany branch, succeeding
Charles F. Boyd, was for years associated
with Famous Players in its sales personnel
as well as special work, recently resigning
as sales manager of the Washington branch.
He will be remembered for having taken all
the honors in the "Famous Millirm More
Drive." Prior to his entering the film busi-
ness, Mr. Eskin was a practicing attorney.
Mr. Boyd has not severed his connections,
but will be appointed branch manager of
another Associated exchange branch office.
W. G. Minder, appointed branch manager
of the Associated Exhibitors Dallas branch,
has been many years on the Southwest
territory, resigning the post of special repre-
sentative for F. B. O. to undertake his new
duties.
Harry Eskin, for years an independent
exchange manager in New England, has
been appointed to the New Haven post of
branch manager to succeed H. C. Spratly,
resigned. For a number of years Mr. Eskin
was city salesman for F. B. O. in Boston.
John M. Sitterly, for the past twelve years
a prominent film man in the Buffalo territory,
will manage the Buffalo offices of the Asso-
ciated Exhibitors. He recently resigned a
managerial post with the United Artists.
Frank J. Shepard has resigned the post of
special representative for Warner Brothers
to enter the sales force of the Associated
Exhibitors in the New York exchange under
the management of Phil Meyers.
A new member of the home office staflf has
been added in the person of Carl J. Goe, who
resigned as contract manager of F. B. O. to
take up a similar post with Associated. Mr.
Goe has been connected with First National
and Universal in similar capacities.
The present line-up of branch managers
and special representatives for Associated
Exhibitors consists of Claude C. Ezell,
Dallas; Floyd Lewis, St. Louis; Harry E.
Lotz, Buffalo; Melville E. Maxwell, New
York; Oren F. Woody, Los Angeles; Paul
R. Aust, Seattle; Hal Vaughn, Portland;
Field Carmichael, Los Angeles; B. F. Simp-
son, San Francisco; Wm. M. Hughart, Butte;
E. C. Mix, Salt Lake City; H. L. Burnham,
Denver; Jack Brainard, Oklahoma City; W.
G. Minder, Dallas; F. F. Goodrow, New
Orleans; Luman A. Hummell, Minneapolis;
James P. Shea, Omaha; Frank Cassil, Kansas
City; D. E. Boswell, Memphis; E. L. Meyers.
Des Moines; R. B. Dickson, St. Louis: O.
K. Bourgeois, Atlanta; Philip A. Sasseen,
Charlotte; H. J. Shumow, Milwaukee; James
A. Harris, Chicago; Howard S. Hummell,
Chicago; George L. Levy, Indianapolis; L.
S. Muchmore, Cincinnati; W. R. Liebmann.
Detroit; T. C. Colby, Cleveland; Jack
Withers, Pittsburgh; John M. Sitterly,
Buffalo; F. W. Beiersdorf, Washington; Abe
Eskin, Albany; Walter R. Scales, Boston;
Harry Eskin, Hartford; E. T. Carroll, New
York City; Phil E. Meyer, New York.
Los Angeles Pastors Endorse
Seven Keys to Baldpate"
IL J. SMITH
Has been appointed to succeed Jay
Gove OS general sales manager of
Associated Exhibitors.
AS guests of Managing Director Frank
L. Newman of the Metropolitan Mil-
lion Dollar and Rialto Theatres, a
number of clergymen and officers of min-
isterial organizations of Los Angeles and
California, witnessed a review of "Seven
Keys to Baldpate," Douglas MacLean's
Paramount production, which had its coast
premiere at the Metropolitan Theatre, Los
Angeles. Unanimous endorsement was given
to the picture by the ministerial guests who
pronounced it clean, wholesome, entertaining
and thrilling in action.
Following are the ministers and their en-
dorsements :
"Very clean, strong acting." — Rev. John
Albert Eby of Wilshire Presbyterian Church
of Los Angeles.
"Fine, clean and entertaining throughout.
I'rom first to last there could be no objec-
tions from the most fastidious." — Rev. W. C.
Botkin of St. Paul's Methodist Church, of
Los Angeles, and secretary of the Southern
California Methodist Church.
"A very fine presentation ; entertaining and
pleasing." — Rev. Newell J. Elliott 6i South-
west Presbyterian Church of Los Angeles.
"The picture is a great picture. Clean, in-
teresting, entertaining and I am sure it will
be enjoyed by all who see it." — Rev. C. E.
Leitzcll, associate pastor of First Methodist
Church, Los Angeles.
"I have seen 'Seven Keys to Baldpate' and
enjoyed it greatly; the plot is excellent. The
fun is wholesome and plentiful. It proves
beyond question that entertainment can be
fully satisfying and yet not morally objec-
tionable."—Rev. Dan A. Trundle, executive
secretary of Ministerial Association of Los
Angeles.
"A story full of action and finely por-
trayed."—Rev. H. H. Fisher, Presbyterian.
"Fine story, thrilling in action; perfect in
acting; clean throughout." Rev. Paul C.
F211iott, Presbyterian minister.
"Delightful, amusing entertainment; fine
acting."— Rev. F. M. Lark, ex-secretary of
California State Church Federation.
" 'Seven Keys to Baldplate' is to my mind
one of the best of recent screen comedies.
It is interesting, invariably clean and free
from the slightest suggestion of vulgarity,
full of humorous situations, abounding in
thrills and well worked up to its unexpected
climax."— Rev. Irving Spencer, St. Matthias
Episcopal Church.
You Can't Bunk The Public-
It Knows What It Want*
Are What They
Want and Like
BOOK THEM TODAY!
236
MOVING PICTURE WORLD
November 21, 1925
IITHEL SHANNON
Has the leading role in "The Phantom
Express." the third Royal Picture to he
released through the Henry Ginsberg
Distributing Corporation.
Balboni Joins First National
Increasing the number of names on the
directorial roster of First National Pictures
Corporation by one. John K. McCormick,
general manager of West Coast activities of
the organization, announces that Sylvano
Balboni, eminent Italian artist and cameraman,
motion picture counsel and advisor, has been
promoted to a directorship with his company.
The production which is to be Balboni"s first
First National effort, is the lilni version of
Arthur Richmond's unusual stage play, "The
F'ar Cry," which made such a tremendous hit
in New \'ork last season, lilanche Sweet is to
play the leading feminine role.
"Caesar's Wife" Completed
Corinne Griffith iia- inmplctid "(arsar's
Wife."
This picture, directed by Irving ( ummings,
is regarded as one of the finest .Miss (iritfith
has yet offered lor I'"irst National release.
/. FARRELL McDONALD
"The screen's most engaging Irishman!"
n'ent after that Corporal Casey role in
Fox's "The Iron Horse" and boosted
his own stock by his incomparable
performance.
Ethel Shannon Plays Lead
"The Phantom Express" Next Royal Picture
for Henry Ginsberg
In accordance with his announcement that
only players of proven box-office worth would
appear in Banner and Royal pictures released
through the Henry Ginsberg Distributing
Corporation, Mr. Ginsberg announced this
week that Ethel Shannon has been engaged
to olay the leading role in "The Phantom
Express,"' the third picture in the Royal
series on which production has now begun.
Miss Shannon, it will be remembered, is
the vivacious little actress who scored such
a hit in the Christie farces, "Charlie's Aunt"
and "Stop Flirting." This picture is de-
scribed as a railroad story with a great
dramatic idea leading up to a smashing
climax with plenty of unusual thrills sprinkled
along the way.
David Butler will appear opposite Miss
Shannon and Frankie Darrow, the little chap
who has built up a screen reputation that is
the envy of many grown-ups will also have
an important role. John Adolfi will direct.
"Westerns" at F. B. O. List.
Strong Program Outlined With Fred Thom-
son, Tom Tyler and Custer Starred
F. B. O. boasts one of the most formidable
programs of Western feature productions
in the industry, judging from the recent
schedules announced by executives of that
organization.
Fred Thomson, crack Western star of F.
B. O., has launched still another feature in
"The Tough Guy" (tentative) having recently
completed "All Around Frying Pan," from a
Frank Richardson Pierce story. Thomson
occupies the niche of honor in the Western
section of the F. B. O. program, his popular-
ity increasing at leaps and bounds the world
over. His future plans call for the produc-
tion of several elaborate Western specials
based on epic themes.
Tom Tyler is at work on "The Wyoming
Wildcat" under the direction of Bob de
Lacy. It is a story by Percy Heath. Tyler
made his debut as an F. B. O. star several
weeks ago in "Let's Go Gallagher," which
scored a resounding hit, it is stated. Tyler
will film eight features this season and is
under a lon^ term contract to F. B. O.
Bob Custer is making a fine running mate
for Tyler. He has already appeared in eight
productions for F. B. O. He is now at work
on "No Man's Law" by Walter F. Coburn
and Del Andrews is directing.
Tliomson will make at least twelve more
\yesterns for F. B. O. and next season's
schedule calls for at least eight from each
of the other stars. Action and comedy will
be the twin keynotes of all these productions,
it is said.
To Make "The Agony Column"
"Ihe Agony Column," from Earl Derr
Biggers' Saturday Evening Post story, is to
be Monte Blue's next starring vehicle for
Warner Bros. E. T. Lowe, Jr., is now
writing the scenario and Erie Kenton has
been selected to direct the production.
"The Agony Column" is a fast mystery
story, full of action, just the type of tale
in which Blue excels, and the star himself,
as well as the production chiefs, is said
to be immensely pleased with the choice
made.
MARY PICKED ru
The charm of Miss Pickford's per-
sonality is again magnetizing the
nation in her current feature, "Little
Annie Rooney." which is a United
Artists release.
Warner Bros. Prediction
Claim It Made That "Compromise" Will B*
One of Season's Hits
.^Iter viewing last week the first print of
"Compromise" to reach New Vork. officials and
executives of Warner Bros, are predicting that
this screened drama will prove one of the
notable successes on the 1925-1926 schedule.
Its official release has been set for early
November.
Irene Rich is the star. Clive Brook, Louis«f
Fazenda, Pauline Garon, Helen Dunbar. Winter
Hall. Lynn Cowan, Muriel Frances Dana, Ray-
mond McKee, Edward Martindel and Frank
Butler are in the cast.
Mrs. Jay Gelzer's novel is followed closely
in the picturization. Alan Crosland directed
from the scenario by Edward T. Lowe. Jr.
"The Splendid Crime"
Jesse L. Lasky, Paramount's first vice-
president has announced "The Splendid
Crime" as Betty Bronson's next picture, which
will be a William K. Howard production.
GEORGE K. ARTHUR
Who plays an important role in
"Lady of the Night," Monta Bell's
production for Metro - Gold'cvyn -
November 21, 1925
MOVING PICTURE WORLD
237
Buck Jones Goes to Work on
"The Gentle Cyclone" for Fox
WITH the season just getting well un-
der way, Buck Jones has already
completed five starring vehicles out
of the seven in which Fox Films has sched-
uled him, and he has just started filming the
sixth, "The Gentle Cyclone." In addition to
his starring vehicles, he also played the title
role in "Lazybones," based on Owen Davis'
successful stage play of the same name.
In "The Gentle Cyclone" Buck is a cowboy
whose chivalry gets him into all kinds of trou-
ble, but he finally comes out on top of the
heap. The story, which is by F. W. Buckley,
is teeming with action. There will be plenty
of opportunity for the athletic ace of west-
ern stars to do some wild riding. Thomas
Dixon, Jr., wrote the scenario. W. S. Van
Dyke is directing.
Rose Blossom has been cast as the heroine.
Jay Hunt, the screen "Lightnin'," is playing
the role of a dignified judge. Marion Harlan
has an important character part. The sup-
porting cast contains such well known names
as Will Walling, Reed House, Stanton Heck,
Grant Withers, Kathleen Meyers, and Oliver
Hardy. "The Gentle Cyclone" will be re-
leased on May 9.
Two of the Buck Jones starring vehicles
have been released. Buck made his bow in
"The Timber Wolf," based on the novel by
Jackson Gregory, on September 20.
His second picture of the season is "Durand
of the Bad Lands," based on the novel by
Maibelle Heikes Justice, which was released
on November 1. In this Buck plays the part
of a rancher who has been charged with all
the crimes committed by a crooked sheriflf
and his gang.
His third Fox picture of the season is
"Lazybones," released on November 8.
Following the dramatic interlude of "Lazy-
bones," which does not count as one of the
seven Buck Jones starring vehicles. Buck ap-
peared as the hero of "The Desert's Price,"
based on the thrilling western novel by
William MacLeod Raine. This will be re-
leased on December 13. Florence Gilbert, the
"Van Bibber girl," is the heroine. Impor-
tant character roles are taken by Montague
Love, Ernest Butterworth and Edna Marion.
W. S. Van Dyke directed.
Buck's next picture, to be released on
March 21, is the picturization of another
Raine novel, "A Man Four Square." Flor-
ence Gilbert made such a charming Raine
heroine in "The Desert's Price" that she was
retained as the heroine of "A Man Four
Square." Harry Wood is the villain. William
Lawrence and Jay Hunt have important char-
acter parts. R. William Neill directed.
In "The Cowboy and the Countess," the
picture he has just completed, Buck and his
band of cowboys go adventuring in Enrope.
This is taken from the story by Maxine Alton
and Adele Duffington. Helena D'Algy is the
heroine and Diana Miller has the second lead.
Big M-G-M Production
Actual shooting on "Sally, Irene and
Mary" is nearing completion at the Culver
City studios and Director Edmund Gould-
ing is spending many hours each day in the
cutting room with his film editor, Hal Young.
This M-G-M production will be given a
pre-view soon and when the final stamp of
an audience has been put upon it, will be
shipped to New York for early release in
December.
Henry Kolker, Ray Howard, Douglas Gil-
more, Kate Price, Aggie Herring, Sam de
Grasse, Edna Mae Cooper and Lillian Elliott
are featured in the supporting cast of this
elaborate picturizaiton of the Edward
Dowling musical stage success, adapted to
the screen by Hope Loring and Louis Leigh-
ton.
N. Y. Critics Hit Laugh Trail
On Keaton's Newest ''Go West
BUSTER KEATON'S newest, "Go
West," has received a hilarous wel-
come from the Manhattan critics on
opening at the Capitol Theatre. Keaton him-
self wrote, adapted and directed this Joseph
M. Schenck for Metro-Goldwyn-Mayer.
"It 's a bully 'Go West' that features the
lavish sixth anniversary program at the Capi-
tol this week," remarks the New York Daily
Mirror. "Stern-faced as ever, Buster takes
his disreputably clothed self to a ranch, where
he tries to play nursemaid to a herd of cattle.
In taking the herd to the stockyards of a
nearby town, the train is attacked by bandits
and singlehandedly our hero gets the cattle
to the yards. These concluding scenes are a
yell. The Capitol audiences simply doubled
up and screamed."
"The choice of the Capitol Theatre for the
stellar feature in its sixth anniversary pro-
gram," states the New York Telegram, "has
fallen upon the tragic-eyed Buster Keaton,
and judging by the hilarity of yesterday's
audiences the selection will be amply justified.
Keaton's latest comedy, 'Go West,' is a riot-
ous affair of the big open spaces, and thous-
ands of cattle and numerous bona fide cow-
boys have been enlisted to give greater real-
ism to the production."
"When the fun starts popping in Buster
Keaton's new film, 'Go West,' " observes the
New York Times, "it is rich and uproarious,
with countless novel comedy twists. The
chapters in which the herds of cattle are be-
held roaming through the town created no
end of mirth in the Capitol last evening, as
did also Buster's hapless ideas of milking a
cow."
"The appearance of the comedian's name
on the screen elicited a burst of applause
from yesterday's audience," reports the New
York Evening Post, "and everybody, as far
as we could see, appeared to enjoy the pic-
ture. Mr. Keaton's comedy matter is new
and excellent ; his pantomime, as ever, is very,
very eloquent. Mr. Keaton is his old, appeal-
ing self."
" 'Go West' has its amusing moments," con-
fesses Louella O. Parsons in the New York
American. '"When Buster lands his car full
of cattle in Los Angeles, and tries to march
them down the thoroughfare the stampede
is very funny. The futile effort of the police-
men to stop them in their march down the
street made the Capitol audience rock with
laughter yesterday. It was, I might say, the
gh point of merriment in the entire film."
rf'WP/V TIFFANY PRODUCTIONS ANNOUNCED "BORROWED FINERY" this company oho gave a list of the stars
„ J i^rhuHnn Loll TeUeacn Louise Lorraine. Ward Crane and Gertrude Astor. I he preview of the picture disclosed
m the ca.t, '«5/«'/»^'7 f f«_/,f"fi^f"' . Creorae Branson Howard, and one that will live up to every promise
.f ;^,rii,,);nn T nil Telleocn Louise Lorraine, yv ara uruwp «//u ucMvime ^j.,.<y, . .i -.i. ^^.^^.^^^ , ----
7 : w^e a^^calSron the story by the late George Br onsan Howard, and one that will vue up to every promise
iSfhv hZ^n^^^^^^^^^ Prom the shozinruin's angle, "Borrowed Finery' possesses many selling paints that can be
maae o\ iijjany utilized successfully.
'-'^'2 Spotlight tltuor
Edited by Sumner Smith
A ^^Star Spangled^' Joke from Albany
A FEW days ago, the freshmen class
from the State College of Teachers
in Albany, N. Y., marched to the
Mark Strand Theatre to witness "The
Freshman." Arrangements had been made
with Floyd H. Walters, the organist, to
play the Alma Mater shortly after the fresh-
men were seated. With the opening bars the
entire class arose in their seats. In the rear
of the theatre a rather old man was sitting.
Noticing what appeared to be the entire audi-
ence standing, the man with considerable
difficulty struggled to his feet, apparently
wondering what it was all about.
Tony Veiller, manager of the house, hap-
pened to be standing a few feet away, lean-
ing over the railing.
Turning to him, the man remarked : "What
in the name of the Good Lord are they
playing the National Anthem for at this
time ?"
Louis Buettner of Cohoes, chairman of the
Albany Zone and champion woodchuck
hunter of Northern New York, is now out to
bag bigger game. In other words, Mr.
Buettner left a few days ago with z. party
of friends on a deer hunting expedition.
Teams in the Troy theatrical bowling
league appear to be most evenly matched
this fall, as the Griswold and Troy are now
tied for first honors. Louis Rinn of the Amer-
ican Theatre has high average with 180.
The other day Ben Stern of the Lincoln
and Walter Roberts, manager of the Troy,
took on all comers and came out on top of
the heap. Mr. Stern had a high of 244 and
Mr. Roberts of 228.
N. S. Feck, who has been running the Rex
in MidUeburgh, has notified exchanges in
Albany that financial troubles have forced
him to close his house.
Last week wa? a red-letter one for Jack
Matthews, exhibitor-par-excellence of Platts-
burg. For the time being Mr. Matthews for-
got all about the theatre. His daughter,
Lucy, became a bride and Ray Smith, sates-
man for Universal out of Albany, was best
man.
Herman Vineberg, handling the Albany and
Regent Theatres in Albany, might easily
secure a position as a pen and ink artist.
Without any training Mr. Vineberg has picked
j Missing — a Theatre
M Believe it or not, there is a place of |
1 5,000 inhabitants in New York State j
M that is absolutely without a motion pic- |
• 1 ture theatre. The place is Green Is- |
§ land, just across the river from the city j
i of Troy and adjoining the city of |
1 Watervliet. |
J The only theatre that ever ran for 1
1 any length of time in Green Island was |
1 the "Daisy," which was operated for |
1 eight years by Halligan and Van j
I Bergen, and which haxl a seating ca- |
B pacity of 120 persons.. Residents of |
1 Green Island seek their motion picture |
1 entertainment in either Troy or Water, g
I I
RiiiiniiiiiiiiiiiiiiiiiiittiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiiiiia^
up sketching and has shown rare ability, as
is evident from sketches on the walls of his
office. Mr. Vineberg is doing exceptionaUy
well with the Albany Theatre and his lobby
displays have become the talk of the town.
John Mattice of Middleburgh, who has
promised a nice fat turkey to C. R. Halligan
of the Universal exchange for Thanksgiving,
has apparently aroused the jealousy of
Mathew Moran, an exhibitor of Coxsackie,
who has now notified Mr. Halligan that he
may expect a couple of chickens from him.
Up to the present time, Mr. Halligan has
not extended any invitations to his Thanks-
giving feast.
Uhy .S, Hill eanie out thisi n-eek with a spe-
cial tn-o-pnge advertisement In the Albany
newspapers, in connection with the filth an-
niversary of the Mark Strand Theatre. The
advertisement was the largest ever used by
a picture theatre in this part of the state.
Included were several articles relative to the
theatre and Its heads, while photographs
were carried of the founders and executives
of the Mark Strand orgnnlzatlon.
It was a lucky thing that Walter Roberts,
manag-er of the Troy Theatre, went to the
polls early on election morning. On account
of the schools being closed for the day, Mr.
Roberts had decided to put on a Junior
Movie for Tuesday rather than the previous
Saturday morning, using "The Pony Express."
-As Mr. Roberts came to the theatre from the
jjolls, the boys and girls were already be-
ginning to collect, the jam that came later
being one that taxed every bit of ingenuity
to handle.
P. E. Colburn, who is reconstructing the
Rialto in Glens Falls, practically destroyed
by fire last spring, is enlarging the structure
and making it absolutely fireproof. Mr. Col-
burn will install a large organ. The theatre
will open sometime this month.
There was a time when Alex Sayles. man-
ager of the Leland in Albany, looked for-
ward to election night In a far different way
than he now does. In days past Mr. Sayles
was city editor of an Albany newspaper and
election nights were always grinds. With
his experience in picking out exactly what
the people want to know about election, no
wonder the returns given at the Leland on
election night were about the best ever.
Jiske tioiden. manager of the Griswold In
Troy, is being accused by friends of taking
a c<iurse in oratory at some correspondence
school. Jake certainly polished off matters
in great shape the other night when he made
the speech of presentation at the close of the
Charleston dance contest, awarding Krunk
Vacarllli a silver loving cup as well as $50
in cash. Xow Jake is putting on a song con-
test each Monday night to run ten weeks,
the winner of which will get an engage-
ment at both the Albany and the Troy
Proctor Theatres at $1.">0 per.
Jake Rosenthal, owner of the Rose Theatre
in Troy, N. Y., has owned a regulation safe
for the last three years or so, but found it
too much trouble to work the combination
each day before he did his banking. The
safe occupies a place in Mr. Rosenthal's
private ofRce, oft the lobby of the theatre.
So does a regulation letter file that Mr.
Rosenthal has been using as a depository for
his day's receipts, the drawer locking with
a key.
"Handier," soliloquized Mr. Rosenthal, but
the other night someone else, as yet unknown
to Mr. Rosenthal and the police authorities,
did a like soliloquy as they made oft with
$186 in bills, leaving the silver.
Entrance to the theatre was secured
through the rear and to the private olBce
Ijy simply pulling the pins of the door. Mr.
Rosenthal is now Uaing hla safe and re-
marking meanwhile something about "lock-
ing the barn door."
With mounting receipts, Edward Trembley,
of the American In Troy is grinning these
days as the house returns to its old time
crowds. "The Ten Commandments," second
run in Troy, played to capacity last week.
If chance hadn't played a hand, C. H.
Buckley, owner of the Leland and the Clin-
ton Square Theatres In Albnay, might not
today be booking super-specials. Mr. Buck-
ley is a graduate nurse and in his younger
days had planned to study for a doctor. He
was living in Bridgeport at the time, and
accompanied a wealthy man who had tempo-
rarily lost his mind to Saratoga Springs.
While in this section he met friends in Albany
and decided to embark in the real estate busi-
ness. Although but 34 years of age Mr.
Buckley is an outstanding success and the
owner of the best paying houses in the Capi-
tal City. He now occupies his new offices
on two floors of the Leland Theatre build-
ing.
Matthew Moran of Coxsackie is one ex-
hibitor who can sit a horse the equal of any.
motion picture star. Mr. Moran picks up
quite a bit of additional change from renting
out horses to the young people of his til-
lage.
A new policy of handling the crowds at
the Lincoln in Troy has been devised by
Ben Stern. Those in line are asked to buy
their tickets and move over to the other
side of the entrance, a scheme that does
away with the former practice of holding
everyone up until after the first show pours
out, to be followed by a wild scramble and
much lost time by those seeking tickets.
Efforts on the part of politicians to Induce
some of the exhibitors in Albany and Troy
to run slides of candidates fell flat. Ex-
hibitors took the stand that they did not care
to antagonize patrons through showing slides-
of candidates of opposite parties.
Maine Theatre News
A son was born October 14 to Mr. and Mrs..
Herman Levine of Portland. The proud daddy
is assistant manager of B. F. Keith's Theatre.
Abraham Goodside has installed an or-
chestra of fifteen women musicians in his-
Strand Theatre at Portland.
gilllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllin^
I Take Your Choice I
Mike Freedman of the Rialto in P
Schenectady, N. Y., was christened i
"Meyer," is known at "Mike" and signs g
his letters "Micque." Mr. Freedman ^
much prefers to be called Mike, saying S
that he was born in a section 99 per s
cent, of which was Irish and his com* g
panions would have none of the Meyer s
•tuff. So from then on, and up througfl 1
the years, it has been "Mike." 1
Incidentally, Mr. Freedman has in- 1
augurated a policy of making each 1
Monday night an amateur night, Tuea- I
day night, a prize night with $20 in p
prizes, and Thursday night a surprise 1
night, when he gives them a. dollar's m
worth for a dime. 1
^iiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiHiiiuHiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiui^
November 21, 1925 M 0 V I N G P I C T U R E W O R L D 239
J* R, Thurston heaves Lockportf N, Y,
J RAYMOND THURSTON, identified
with Lockport, N. Y., picture circles
• for many years, has resigned as man-
ager of the Temple and Rialto Theatres and
will leave soon to spend the winter in Florida.
He has been succeeded by Clarence Trem-
bley, who comes from Gloversville, where he
managed the Glove Theatre. Both the
Temple and Rialto are operated by the Schine
Theatrical Corporation. Mr. Thurston is well
known in Western New York exhibitor ranks,
he having been associated with his father,
Henry Thurston, in the management of the
old Palace Theatre and in the Temple. Since
the taking over of the Thurston interests
by the Schine company, he has managed the
local houses for Schine. The new manager,
Mr. Trembley, has had a wide experience in
theatrical affairs and has expressed himself
as well pleased with the Lock City.
As another step in the aim to have the
Eastman, Rochester, presentations establish
a high standard of originality and excellence
in its acts and special offerings, Manager
Eric T. Clark has announced the appoint-
ment of Rouben Mamoulian as stage director
to have complete charge of all stage num-
bers for the de luxe programs.
William J. McFarlane won out agraln for
mayor of Canandaigrua, but Bill, who also is
an exhibitor, had a close call. His majority
was only 117. Bill formerly was vice-presi-
dent of the old Associated Theatres, Inc.,
which was absorbed by the Schine Theatrical
Corporation.
Elmer C. Winegar, general manager of
Winegar Pictures, is releasing rental free a
number of local films which he himself shot
the past summer. Among the pictures avail-
able at the studio, 408 Pearl street, are: the
Motion Picture Theatre picnic at Crystal
Beach, Buffalo's Municipal Bathing Beach at
Angola, the Elks' Picnic for Crippled Chil-
dren, Building Buffalo's Tallest Skyscraper
and Water, a film story of the new filtration
plant. Mr. Winegar also has a number of
other local films, all of which are tieups with
local manufacturers or other organizations.
The new Shea Buffalo theatre in Main
street, north of Chippewa, will open about
January 1, according to an announcement by
Michael Shea on his return from New York,
where he has completed final negotiations In
the deal consolidating the Shea houses in
Buffalo with the Famous Players-Lasky-B. &
K. interests. Productions, Mr. Shea says, will
be the finest New York bookings and screen
plays only a detail. Shea's Hippodrome is to
be renovated and redecorated. The Court
street theatre will be continued as the Keith
vaudeville house.
Richard Wilhelm has parchased a $25,000
orchestral organ to install in the new 1,500-
aeat picture theatre which he is building in
Gowanda, N. Y., and which is expected to be
ready for the public on January 15.
Weber & Fields drew capacity houses the
past week during the personal appea.rance at
the Lafayette Square, Buffalo, where their
screen vehicle. "Friendly Enemies," was also
on the bill. Julian Eltinge is coming to Shea's
Hippodrome the week of November 15 for a
personal appearance.
Farewell to Beaudoin
In Pittsfield, Mass.
A farewell party was given Romeo Beau-
doin upon his resignation as manager of the
Goldstein Brothers' Union Square Theatre in
Pittsfield. A public entertainment was given
in the theatre and the receipts were pre-
sented to Mr. Beaudoin. II health compelled
iiim to resign and he will pass the winter at
Miami, Fla.
Well, well, if here isn't another woman ex-
hibitor— and right under our very nose in
Boston all the time. The Exeter Theatre is
owned and managed by Mrs. Harriet Ayers.
Mrs. Ayers has displayed marked acumen in
the selection of her programs and has suc-
ceeded in building up a clientele that is com-
posed of a large majority of Boston society
folks.
Gruber Brothers have purchased the Rialto
Theatre Building in Maynard. The sale price
is reported to have been $46,500. Samuel
Lerer sold the property. Messrs. Gruber are
proprietors of a department store in the
Rialto block.
A structure containing a theatre, stores and
offices is to be erected in New Bedford for
Zool Ray.
The theatre to be built in Maiden by
Ramsdell Brothers is to be known as the
Middlesex.
E. E. Clive, manager of the Copley Theatre
in Boston, is now giving entertainment every
Saturday morning especially for children. The
programs consist of motion pictures and
specialty acts.
Moe Silver, andltor of the Mark Strand
Theatres in Lynn and Worcester, was oper-
ated upon at the Baptist Hospital in Boston
for appendicitis. Mr. Silver was in Lynn
when he suddenly was seized with an attack
of appendicitis and was rushed to the hos-
pital.. He Is reported to be recovering
rapidly.
Claude Fredericks of the Capitol Theatre,
Pittsfield, is making things hum at that
palatial Paramount house this season. Big-
city atmosphere pervades the Capitol under
the direction of Mr. Frederick. He is one of
the live-wire members of the Pittsfield Ad
Club, being a vice-president.
The tenth anniversary of the Mark-Strand
Theatre in Lvnn will be observed by Man-
aging Director Allen B. Newhall on Novem-
ber 26 There will be a banquet for all em-
ployes of the Mark-Strand and Mark-
Comique, which also is In Lynn.
New Hampshire
J. B. Eames is to build a theatre on Main
street in Littleton.
The Park Theatre Company has acquired
the Franklin Opera House in Nashua. The
company also has the Park and Colonial in
the same city.
Exhibitors of Michigan
Resume Meetings
The Motion Picture Theatre Owners of
Michigan were to resume their fall activities
on November 11 in the form of a free
luncheon for exhibitor members at the Hotel
Wolverine. This is the first meeting since
the Grand Rapids convention and arrange-
ments were made to prepare an unusually
elaborate program. President A. J. Kleist of
Pontiac presided and the principal speaker
was Congressman Clarence J. McLeod. One
of the features was the report of H. M.
Richey, manager of the association, who just
returned from New York where he was in
conference with the American Society of
Composers, Authors and Publishers relative
to the music tax.
Michigan exhibitors have been tricked In
several instances by the visit of a slicker
who photographs local babies, promising the
exhibitor to return with slides of the children
that can be thrown on the screen. He gets
money from the babies' parents and the ex-
hibitor as well and clears 100 per cent, when
he fails to return.
George W. Trendle, general manager of the
John H. Kunsky Enterprises, has returned
from New York where he went in connec-
tion with business concerning First National,
of which he is a director.
The New Hazel Park Theatre, John R. and
Nine Mile Road, opened its doors last Thurs-
day night with a straight picture policy.
The house is situated in the extereme north
end section of the city and draws from sub-
urban trade.
H. M. Richey, general manager of the Mo-
tion Picture Theatre Owners of Michigan, has
returned from a several days' sojourn in New
York, where he went on organization busi-
ness.
The Kunsky management denies a report
that the Madison Theatre will be closed with-
in a few months. This report was circulated
at the time the State was opened and declared
that one of the other Kunsky houses would
close.
Barney Balaban of Balaban and Katz, Chi-
cago, was in Detroit for several days last
week, taking in the opening of John H.
Kunsky's new State Theatre while here.
George W. Trendle has been elected a di-
rector ot the new Griswold National Bank of
Detroit, which was organized recently with
a board composed of leaders In various lines
of Detroit's Industrial activities.
Becker Christens New
Butler, Pa*, House
Carl Becker, owner of the State Theatre
at Butler, Pa., who recently took over the
Lyric, adjacent to his present house, an-
nounces that he has rechristened his newest
acquisition, the Capitol, and after extensive
alterations, plans to re-open the house about
November 16.
Sam Gould, Pittsburgh exhibitor, who re-
cently underwent a major operation in Phila-
delphia, is now resting at Philadelphia and
is expected back in the Steel City soon.
Joseph Mercer has been appointed manager
of the new Stahl Theatre, Homestead, which
was opened on November 11th. Joe is an
old showman, his most recent charges hav-
ing been the State Theatre, Washington and
the Capitol at Braddock. John Stahl is own-
er of the new Homestead house.
Pete L. Gorris, owner of the Capitol, Mc-
KeesDort, is back on the job after a hunt-
ing trip spent in the Pennsylvania woods.
Pete got his share of pheasant, rabbit, quail
and groundhog.
Professor Leo Gerechter, one of Pittsburgh's
pioneer exhibitors, after a few months of in-
activity, has returned to the business. The
Professor has just taken over Anthony Jim's
Copeland Theatre at North Braddock.
Texas Exhibitor Head
Loses Mother
Mrs. E. M. Cole, mother of Col. H. A. Cole,
president of the M. P. T. O. of Texas- died
last week at her home in Dallas, Texas.
Moving Picture World extends sincerest re-
grets.
The Texas exhibitors' annual convention
will convene at Dallas, Texas, November 17.
H. T. Hodge has purchased the Fo-To-Sho
Theatre at Ballinger, Texas.
Barry Burke, late manager of the Palace
at Fort Worth, has been appointed director
of tlie Palace at Dallas.
The Hancock Opera House at Austin, Texas,
is being remodelled.
Frank Whitney will erect a new theatre
building at Albany, TexLis, soon.
Mrs. Fannie McVey and Otho E. Munn,
manager of the Washington Theatre at
Dallas, were married last week.
Tell Van, in Straight From the Shoulder, about the pictures you've played. Then tell him,
in order to make YOUR EQUIPMENT a better department for YOU, what you want to
read there.
240
MOVING PICTURE WORLD
November 21, 1925
Chicago Mayor Studies Motion Pictures
MAYOR WILLIAM DEVER, of
Chicago, favors public schools as
centers of propaganda against pool-
rooms and other places where young people
gather for unwholesome entertainment.
Included in the plan is the use of moving
pictures, and he has instructed Frederick
Rex. city statistician, to gather information
from other cities on the use of moving pic-
tures in the public schools. He says that the
sliowing of the proper kinds of moving pic-
tures will help rather than hinder the regular
movie houses. He will appoint a committee
of a group of aldermen and public spirited
citizens, according to the Daily News, to take
the initiative for the entertainment plan.
LoaiN Ijaemnile and associates have lea-sed
the HiKhland Park Theatre at Highland Park,
111., from William ^I. Pearl, well known ex-
hibitor, who reeentlj- completed the new
Aleyon Theatre, one of the finest movie the-
atres in that district. The net rental that
the new company will pay Pearl for lioth
houses is reported to be $;W.O<M> a yeiir. The
lease «ill run for fifteen years. A ne^% com-
pany lias been ori;:anized by Laeninile under
the name of the Highland Park Theatre
Company to operate the two houses.
Another new theatre for ^\>stern Illinois —
at Danville, 111. — has been oi)ene(l by Charley
Pyle. who owns several houses in that part
of the state. The new theatre is called the
Lincoln and is the latest word in theatre
.construction. Quite a delegation went down
from Film Row to help Charley open the
house in the latest approved style. Pyle also
has the Park Theatre at Champaign, III.
The Uptown Theatre of Balaban & Katz
has opened a new radio broadcasting station
under the direction of Station WEBH. Bob
O'Neill IS director. The station is operated
in conjunction with the Chicago Kvening
Post and the Edgewater Beach Hotel.
Sam Goldblatt, assistant manager of the
Knickerbocker of Ijubliner & Trinz. has been
promoted to manager of the Biograph at
2433 Lincoln avenue, succeeding Edward F.
Dlouhy, who was made manager of the new
•.State on West Madison street.
The policy of the Pantheon of Lubliner &
Trinz, under the management of Eddie Trinz,
has been changed to pictures, with a fine
musical program under the direction of Jules
Swarts, formerly with I'aul Ash at the Mc-
Vickers.
The Brewer Theatre at Shabbona, III., will
be reopened by Dr. H. Brewer next month
and will show pictures exclusively.
W. G. Sturdivant, for seven years manager
of the Hoyburn Theatre at Evanston, 111., has
been named manager of the new Pearl The-
atre at Highland Park. 111.
Koiii.s l..:ienimle is extending' his circuit of
theatres and last week or;raiiiy.ed the High-
land Park Theatre Company with a capital
.stock of !fi|.%,<MM) to operate a theatre. >liehnel
Broderick and T. Mill.<« are associated with
him in the project.
J. B. Ryan, A. L. Redman and W. B. Red-
man have organized the Arcadia Theatres
Company at OIney, III., to operate theatres
in that district. The new company has a
capital of $40,000 and the organizers are well
known to the trade.
The Stratford Theatre of the Cooney cir-
cuit is changing its program from weekly to
semi-weekly runs on Wednesday and Sun-
day. Pi-ank Libuse will be featured for the
next four weeks.
Managing Director Newhafer of the Ascher
circuit reports that the circuit will take over
the Partheon at Berwyn, III., formerly a part
of the old Gregorj' circuit, and will also
open the new theatre being finished at 35th
and Archer road for the Gregory chain under
the name of the Embassy. The Ascher cir-
cuit will rename the house the Midwest and
will open Xo\ember 19 with an elaborate
movie and presentation program. Harry
Kuda. one of the veteran managers of the
Ascher circuit, will be manager. The next
house to be opened by the Ascher circuit
will be the new Terminal at Ijawrence and
Spaulding avenue. It is expected to be ready
next month. Edward Nickedon will manage
this house. Other new houses will not be
ready for opening until spring. Ralph Ket-
tering joins the organization as advertising
and publicity director next week.
The trade Ik iflad to hear that Kddie Mc-
l,aiighliii of the l.ombarfl Theatre is recover-
ing from an operation he under^^eiit re<'en(ly.
l>ick Kemp of the Owl is also back on de«lL
after a serious operation.
Frank Schacfer of the Crystal is spending'
a few weeks at Asheville. X. C, resting.
Balaban & Katz have introduced a new
feature in their houses known as foyer
music. At the Chicago. L'ptown and Tivoli,
well known pianists play soft music es-
pecially arranged by I>ouis Lipstein, director
of music activities, while the crowds of
patrons wait in the spacious lobbies for seats
inside the theatre. This helps to while away
the time while waiting for seats and tends
to keep the waiting throngs in good humor.
Harry Ruda. formerly manager of the Lane
Court Theatre of the Ascher circuit, has
been advanced to the management of the
new Midwest Theatre that will open soon on
Archer avenue. He is succeeded by H.
Michaelson at the Lane Court.
H. A. Kaufman, formerly assistant manager
of the big Metropolitan at Los Angeles, is
now connected with Chicago staff of Para-
mount.
Sunday Closing Echo
Heard in Ohio
An echo in tlie Sunday closing fight which
has been waging in various sections of Ohio
for the past few years was heard in the re-
cent election. At Lel)anon, Ohio, where opin-
ion as to Sunday pictures has been pretty
much divided, the people expressed their
preference at the polls, an ordinance to pro-
hibit Sunday showings being defeated on a
referendum vote by 570 to 500.
Biggie Brothers, who built the Grand The-
atre at Steubenville, Ohio, not so very long
ago, are contemplating the erection of a new
house in that city, to be located in the heart
of the business district.
L. B. Wilson, who manages the Liberty
Theatre. Covington, Ky., has returned from a
trip to the metropolis.
The Majestic Theatre, Cleveland, Ohio, has
been taken over by M. C. Barth, who pre-
viously operated the Cozy Theatre in that
city. Barth is running the house on a daily
change basis.
E. F. Harlan, manager of the Gem Theatre.
Fremont, Ohio, has a new assistant who ar-
rived a fortnight ago. Mother and son both
doing fine.
.lohnny J<»nes, popul:ir m:iii:igcr of the Mn-
jestic Theatre, Columbus, Ohio, was host to Ji
croi^ d of boys, lllenibers «»f tlie I iiieos club,
the Jlfl'air being in the nature of ;.- theatre
party :iiid HalloweVn pjirt.'t C4imbiiied.
John A. Schwalm, manager of the Rialto
Theatre. Hamilton, Ohio, has extended his
vaudeville program from Thursday nights
only to the last three days of each week. The
acts are presented as added attractions to
the regular picture programs, and have been
highly successful.
Harry Charnas. who recently purchased the
Southern Theatre, Bucyrus, Ohio, has ap-
pointed Philip Charnas manager.
Howard Feigley has been named manager
of the new Palace Theatre. Toledo, Ohio. The
house is owned by Wm. Sourbier of Indian-
apolis, Ind.
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Big Chicago Sale
§ Another record-breaking lale was 1
1 made last week in Loop theatre circles f
i when the old Inter Ocean Building at J
i 55 and 59 West Monroe street, which 3
j houses the Monroe Theatre of the Fox i
I chain, was sold to Allen W. Moore, na- |
g tional committeeman of Illinois, for |
j $1,000,000. I
j This is at the rate of $14,367 a front 1
1 foot, or $75 a square foot for land. The g
1 second and third floors of the building |
1 are occupied by the Chicago Real Es- 1
1 tate Exchange. As the lease of the g
1 Monroe has some time to run, there j
1 will be no change made in the building {
1 for the present, according to Mr. f
1 Moore. i
^HJniniiiiiliiiiiiiiiiiiiliiililiiiiiMllilliililllllilliiliiiiiininiiliillw^^^^^^
Indiana Theatre "News
The new Voncastlc Theatre at Greeiicastic,
Ind., was formally opened on Wednesday,
November 4, with the presentation of "The
Black Cyclone'' as the feature. The new
theatre was visited by thousands throughout
the afternoon and night and was admired by
all. It was erected b.v Harry Vonderschmidt.
who operates picture theatres in Blooming-
ton and Washington, Ind.
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The State Theatre. Dayton, Ohio, is tem-
porarily deprived of its manager, Danny Mc-
.\utt, who is in the hospital following an
operation for appendicitis.
Manager Director Meyer of the Palace The-
atre, Hamilton, Ohio, recently featured Burr
Nickle in person in connection with his
nature picture, "Wonders of the Wilds."
MoherlyfMo.fManager
Loses Sunday Fight
J. VV. Cotter, owner-manager of the Fourth
Street Theatre, Moberly, Mo., was beaten
again in his effort to give Sunday amuse-
ments. Circuit Judge Walker sustained a
$50 fine and court costs assessed against Cot-
ter by the Moberly City court for violating
a city ordinance prohibiting Sunday shows.
\ot withstanding this Mr. Cotter says he will
continue the fight.
Alexander Pantages paid a visit to his vau-
deville-picture house in Kansas City this
week. Pantages here has just completed an
arrangement with Warner Brothers whereby
it is to become a strictly first-run Warner
house, using all of that company's products
for the 1925-26 season. This is the largest
deal ever arranged by the Kansas City
branch of Warner Brothers.
The Ititz. located at i::th street and Col-
lege avenue, is the latest slliiurbnii house to
open. 'I'he desi;;n is iiiiifiiie and fet4>hlnic.
Th«> io4-atioii long has been ciMisiilered a Im»ok
for siiluirbaii houses and none 4-ver has made
31 go of if. The Kit?, ha.s cr4-ated quite a bit
of interest, however, and stands a chance of
winning fh4- neighl»4»rh4>4»4l patr4>na[Bre whick
has a(ciist4>med itself t4> K4>inK to the d4>wn-
t4»l\n h4IUS4'S.
.Sjiecial pictures feature the programs for
the first run houses this week. Douglas Mac-
Lean in "Seven Keys to Baldpate" is pack-
ing 'em in at the Newman Theatre; Charles
Chaplin's "Gold Rush" is proving equally
popular at the Royal Theatre and will be held
over for a second if not third week; at the
Liberty Theatre "The Phantom of the Opera"
is creating a sensation, while "Why Women
Love" is doing good business at the Main-
street.
Among the exhibitors visiting Movie Row
in the past few days are: Roy .»<purlock. Star
and .\ickel Theatres, St. Joseph, Mo.; Roy
Fuehrer. Temple Theatre, 'i'ates Center, Kas.;
Roy Burford, Arkansas City, Kas.; J. J. New-
comb, Burlington, Kas.
November 21, 1925
MOVING PICTURE WORLD
241
San Francisco Theatre Ends Eighth Year
THE eighth anniversary of the opening
of the California Theatre, San Fran-
cisco, was celebrated the first week in
November with a special bill arranged by
Manager Nat Holt which included a number
of innovations. The feature film attraction
was "The Man on the Box," and Syd Chap-
lin and his director and fellow comedian
"Chuck" Reisner, made personal appear-
ances. The stage attraction, entitled "The
California's Birthday Cake of Surprises," pre-
sented Max Dolin and his orchestra in con-
cert numbers, an operatic trio and a couple of
dancers, the bill proving most pleasing. With
many theatres an anniversary is just an-
other day in the year, but with the California
it means a real celebration and a treat for its
patrons.
West Coast Theatre.?, Inc., has sent Georg^e
Milton Liipschutz and his Warfleld Music
Masters on a tour of West Coast Tlieatres.
and Walt Rosener and his Synco-Symphonists
have replaced this organization at the War-
field Theatre for the time being.
Vincent Director for
^ ^Famous'* in Denver
A. H. Vincent has been appointed the
managing director of the Paramount thea-
tres of Denver. He entered into his new duties
last week and his many friends wish him
the best of success. Mr. Vincent has long
been assistant to Rick Ricketson, the resign-
ing managing director. The Paramount
theatres of Denver are both first-run houses,
the Rialto and the Victory. Rick Ricketson
recently resigned to devote his entire time
to private business enterprises.
Charles Decker, manager of tlie Majestic
Theatre, Grand Junction, Col., is drawing
the attention of the entire territory because
of his activities in exploitation. Mr. Deck-
er's medium for most of his work is a real
four-page newspaper called the Majestic Re-
view. This paper is printed along' regular
newspaper lines, containing- plenty of good
reading' matter and making it in a popular
little publication in every household.
The following exhibitors were seen about
Film Row during the past week: Max
Kravetz. American Theatre, Fort Collins,
Colo.; William Ostenberg, Jr., Orpheum and
Star Theatres, Scottsbluff, Neb.; E. A. Coulter,
Lingle, Wyo.; P. H. Hoppen, American Thea-
tre, Ijongmont, Col.; "Fatty" Mills, Nederlands,
Col.
M. C. Gerhart, manager of the Empress
Theatre, Fort Collins, Col., submitted to an
operation for appendicitis last week. The
operation is reported as successful and his
condition improving.
Oklahoma Theatre News
Grifilitli Brothers of Oklahoma City have
purchased the Quality and Storey Theatres
at Elk City, Okla., from the Storey Amuse-
ment Company. Griffith Brothers also have
purchased tJhe Isis Theatre at Oklahoma
City.
The Oklnlioiiia M. P. T. O. convoiu- in
iinnual soK.sicin :it Oklnhoiiiii City on Dereni-
ber S anil l» for a two daj.s" H^HHlon and llir
unnHal ele«-«ion of olllfors.
Art Phillips has remodelled the Broadway
Theatre at Tulsa, Okla., and has renamed it
the Art.
Adna M. Avery has been named manager of
the Capitol at Oklahoma City, succeeding
Ollie Brownlee, transferred to the Criterion
at Enid, Okla.
A B .Summers of Oklahoma City has pur-
chased a half interest in the Empress The-
atre at Mangum, Okla., and will be the man-
ager.
George Mann, who conducts a chain of pic-
ture houses in the northern part of the state,
with headquarters at San Francisco, returned
a short time ago from a business trip to
New York.
L. W. Doane, manager of the Cameo Thea-
tre, San Francisco, Cal., has arranged for the
personal appearance at this house for a week
of Charles Amador.
Mr. and Mrs. J. H. Crowley of the Grand
Theatre, Carson City, Nev., and the Isis Thea-
tre, Sparks, Nev., were recent visitors at San
Francisco, as was also J. W. Bascom of the
Pastime Theatre, Mount Shasta City, Cal.
The sincere .lympathy of the entire trade i«
beinAT extended to T. C. Reavl.s of the Clinc
and (i. & S. Theatres, Santa RoKa, Cal., who.se
wife passed away in a San Franei.s<ro hont-
pital on October 27, folloTvliig nn. opCTatlo«.
Frank Vesley has been appointed assistant
general-manag-er of the National Theatres
Syndicate, with headquarters at San Fran-
cisco, succeeding James Beatty. resig^ned.
Meyer J. Cohen, manager of the Merced
Theatre, Merced, Cal., has been seriously ill
but is on the road to recovery.
The Progress Theatre has been opened at
Madera, Cal., by AI Delores and B. Barrera.
Second-run pictures are used.
§IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIHIIIIIIIIIIh
I Weld in Charge |
1 Alexander Frank, president and di- 1
1 rector general of the Frank Amusement 1
g Co., has announced that he is placing S
i Arthur E. Weld in charge of the gen- 1
1 eral headquarters of the company. Mr. J
I Weld will also be booker for the com- f
1 pany in Clinton, Cedar Rapids, Water- S
m loo, Sioux City, and some other cities g
1 in Iowa. His office will be at Water- i
g loo, la. M
1; Mr. Weld has been associated with S
1 picture theatres for many years as a g
1 newspaper reporter and has had seven j
g years' experience in actual newspaper 1
1 management. He was manager of the m
% Strand at Cedar Rapids, la., for three g
1 years, from which place he went to Los 1
1 Angeles and accepted a position on the i
P Los Angeles Evening Express. Then he 1
1 came back to Waterloo for four years s
1 as manager of the Strand. §
flliliili!illliiiiiUii{iii:iiiiillliiililiiiiiliiillilliiiliiliiliiiiliililllliililliiiii{|iiiiiiiiiiiiiii^^
yiillion Dollar House
Started in Omaha
Work has been started in Oniaha on the
new million dollar theatre to be built by the
A. H. Blank interests. The new house will
seat 3,000 and be one of the most beauti-
ful theatres between Chicago and .San Fran-
cisco. It is to be located at Twentieth and
Farnam streets.
The work start(-d October 19 when Mayor
James C. Dahlman dug the first shovelful of
dirt for the excavation. The theatre build-
ing is to include five exclusive shops on Far-
nam street and the Italian Renaissance res-
taurant on the Twentieth street side. .Officers
of the comi)any arc A. H. Blank, ))r(sident;
W. C. Fraser, vice president; J. VV. Denman.
treasurer.
E. H. Robertson, Crystal Theatre, Scribner,
la., was in Omaha last week looking over
some films.
A. Burrus, owner of the I.,yric at Crete.
.\'eb., is planning to build another theatre at
that iilace and may close the I..yric when the
new one is completed.
G. M. Ball has been in charge of the Golden
Bough Theatre at Carmel, Cal., of late, while
Ed Kuster has been making a trip to th&
Hawaiian Islands,
The old order chang-es and old theatres
occasionally drop out of the- running-. The
Isis Theatre at Pacific Grove, Cal., has been
changed into a grocery store.
Harry C. Dorsey, owner of the Gaiety The-
atre at Santa Maria, Cal., has announced plans
for a new theatre to succeed this house. The
location will be at Church and McClelland
streets on property owned for years by Mr.
Dorsey. Plans for the new house are being
prepared.
Max Graf, who is Interested in several small
theatres on upper Market street, San Fran-
cisco, has returned from a two months' -visit
to New Y'.ork^and annownees his plan to enter
the production Held here a^^ain, having- ar-
ranged to produce sixty Western comedy fea-
tures.
The Big Creek Theatre at Big Creek, Cal.,
was imperiled recently by a fire which dam-
aged the town hotel.
Plans are being made for enlarging- the
Ijyric Theatre at San Jose, Cal., conducted un-
der the management of John Phillips, and
controlled by the Kinema Theatres, Inc.
Itleilig Interests Is/lay
Buy Two More
H. W. McKee, former manager of the
Heilig in Seattle, is on a tour of the com-
pany's other theatres in Salem, Eugene, etc.,
of which he has general supervision. Within
two weeks it is anticipated, word will be
received ot two new houses acquired by the
Heilig interests in Oregon cities. It is un--
derstood that several offers have ben made
by outsiders to build a house for this com-
pany in Seattle.
R. E. Connell is reported to have sold
his entire interests in his new Connell The-
atre, Aberdeen, Wash., to Ed Dolan, who op-
erates a number of theatres in Aberdeen and
Hoquiam, sister cities.
Fred Walton, of Bellinghani, Wash., put
over a special attraction last week that
necessitated giving an extra night show. It
was in the nature of a Charleston contest,
a cup donated by Robert McKim, who
was in town, was the prize. So great were-
the crowds that Mr. McKim was impelled to.
present a seconil prize cup for the benefit of
those attending the overflow performance.
True to its annual custom the Libert.v
Theatre held a special midnight matinee oil
Hallowe'en at which hi-jiiiks held full sway.
-Ml manner .•)f carnival accessories were
passed around and there was a snappy i)ro-
grani. The capacity audience went homtf
happy in the wee small hours of the morn-
ing.
Arkansas Theatre Notes
R. A. Morrow is improving- his Gem The-
atre at Springdale, Ark., at a cost of several
thousand dollars.
John Satterlicld has jjurcha.'.-cd property
and will build a new theatre building at Dar-
danelle. Ark.
Robert Gentry has purchased the Queen
Theatre at DeQueen, Ai k.
Incorporation: Home State Film Co., Little
Rock, Ark., capital stock $30,000.
The Jonesboro Amus(^ment Company will
erect a new theatre building at Jonesboro,
.\rk., in the near future.
Iowa Theatre News
11. I>ippert of the Plaza. Theatre, Dersville,
la., is redecorating the Plaza at a cost of
approximately fl,.50O,
The Empress at Cedar Falls, la., is under-
going remodeling, to the extent of replaster-
ing and repainting throughout.
Along Exchange Row
With the Men Who Sell The Pictures
Pittsburgh
Miss Hilda Ussman, booker at the First
National exchange, has returned to her duties
after a three-months tour of Europe.
"Hymle" Wheeler, booker for the Columbia
Film Service, Is spending- a short time In
Charleston, W. Va., where he Is aselstlng In
inaugurating Columbia's new branch in that
city.
C. A. Molte has Joined the local First Na-
tional sales force as main line representa-
tive.
Max Shulgold, a member of the Pittsburgh
F. B. O. sales force since March, 1922, has
been appointed city salesman, succeeding
Harry Michalaon, who haie been promoted to
the position of manager at F. B. O.'s Cin-
cinnati branch.
John C"X>oe/') Smith, has resigned his
sales capacity at the First National exchange,
and has become city representative for the
P. JJ. C. offices, succeeding Vincent McHugh,
who now travels the northern territory for
the same organization.
A. H. Cherry, formerly salesman for the
Supreme Photoplay Company but more re-
cently with the Fox exchange, has returned to
his old love and ia again representing Su-
preme In the city.
Manager O. R. Kurtz of the newly-formed
Vital Exchange, Inc., announces his office per-
sonnel, five person.s who were formerly em-
ployed at the local Vitagraph exchange. Miss
Itetta A. Berger is the booker for Vital.'
Other Vital co-workers are as follows: Miss
Mary Burke, stenographer; Miss Margaret
Becker, cashier; Miss Grace Moreno, In-
spectress, and Henry Christman, shipper.
H. P. Underwood has been appointed north-
ern territory salesman for the Pittsburgh
First National exchange, succeeding "Doc"
Smith, resigned.
George Collins, Pathe city salesman, is back
on the job after a two-weeks vacation at his
old home In Brooklyn, his first rest period In
two years.
"Uoc" Ainsworth, former local P. 1>. C.
manager. Is back after a three-weeks trip to
P'lorlda.
H. M. Herbel, who twice before has served
as manager of the Pittsburgh Universal ex-
change, is again back on the Job, succeed-
ing M. Epstein, who is to be transferred.
H. Clay Berger and Mike Hogan have
Joined the salesforce of the Vital Exchange.
Both men are old-timers In this film field.
.Joseph Skirboll, for years manager of the
First National exchange in I'ittsburgh, and
now general manager for the Frank Liloyd
Productions, was a recent visitor to the
Steel City, en route from the coast to New
York.
Lee Marcus, general sales manager for F.
B. O., spent a day recently conferring with
Manager A. H. *Jchnltzer of the local branch.
Fred Solomon, for some time assistant man-
ager of the Pathe exchange, has been pro-
moted to the sales force and is succeeded by
William Graner, former booker. Other addi-
tions to the Pathe sales force, which now
numbers ten men are Ray W. Moore and
M. J. Gould. B. M. Moran is manager of the
exchange.
William Llnsheier, formerly employed by
the UFA Film Company in Germany, is now
on the road for the local Universal exchange.
Manager J. E. Fontaine of the Paramount
office has returned from Chicago, where he
attended Paramount's semi-annual sales con-
ference.
E. W. Elder, representing First National,
has Just left for a six-weeks' trip through
the West Virginia territory.
Salt Lake City
Contrary to a notice In a trade paper that
there has been a change in management of
the Universal Salt L.ake office, K;imutl Hen-
ley, who has been branch manager at this
office for more than n vear, is .still filling
that capacity. He wishes to thank all ex-
hibitors for the co-operation that they have
and are giving hlin
Kansas City
C. A. Schultz, P. D. C. branch manager
in Kansas City, which company at present is
vigorously engaged in promoting the Ex-
hibitors' Month which will be held in De-
cember, says that he has been assured of the
united backing of the theatre owners of
both Missouri and Kansas.
A. W. Day, who has been a booker for the
Kansas City office of P. D. C. for more than
a year, has assumed similar duties with the
Warner Brothers branch.
A visitor was W. E. Shallenberger, presi-
dent of the Arrow Pictures Corporation. He
seemed well pleased with conditions in this
territory.
Charles C. Davis, formerly a Universal
salesman, has accepted a position with P.
D. C. according to an announcement by Man-
ager C. A. Schultz.
Leslie Durland, formerly booker with Vita-
graph and following the merger with Warner
Brothers, has accepted a similar position
with the Independent Film Corporation.
More than 100 film men of the Kansas City
distributing offices, attended the Goodfel-
lowshlp luncheon. Harry Taylor of Universal
was toast-master. Three district managers
were present. They are: Cleve Adams of F.
B. O.; W. E. Truog, Universal, and B. C.
LlBeau, Paramount.
R. S. Ballantyne, formerly exchange man-
ager at Des Moines, has been named district
manager of the Pathe organization for the
Southern district.
Pat Dowllng, widely known publicity rep-
resentative of Los Angeles was a Kansas
City visitor recently. Mr. Dowllng was on
his way to the West Coast after a five week's
stay In New York.
J. E. Flynn, district manager for Metro-
Goldwyn, paid a brief visit last week.
Jack Harris, formerly with Capital Enter-
prise, has taken a position with Metro-
Goldwyn-Mayer as assistant booker.
Omaha
Robert Greenblatt. one of the popular sales-
men of the Omaha territory, was injured at
Plattsmouth, Neb., recently when a lady drove
her car Into his while he was getting ready to
start for Omaha. The ligaments in both his
legs were badly torn and he is laid up for
sometime.
Russell McLean, Dayton representative of
Producers' Distributing Corp., visited the
Omaha office for a week recently.
James Shea has been made manager of the
Associated Exhibitors' Exchange at Omaha.
He succeeded Edward Alperson, who has
taken a position as special representative for
Warner Bros.
Sam Stern, who for several years has been
in charge of the Exhibitors' Poster Exchange,
has gone on the road for the Independent
Film Co., covering northern Nebraska terri-
tory. Isadore Sokolof has succeeded Mr. Stern
as manager of the Poster Exchange.
A. W. Nicolls, district manager of Famous
Players-Lasky, was in Omaha for a day re-
cently.
Jimmle Ambrose, manager of the Omaha
branch of the First National, made a busi-
ness trip to Chicago recently.
Mrs. Irving Fischer, wife of the accountant
at the Omaha office of the Famous Players-
Lasky, has returned from an extended trip
in northern Minnesota.
Jack Laserwltz has resigned as shipping
clerk for the Educational Pictures and is
now on the road for Pathe.
Miss Nelle Deal, formerly connected with
United Artists, has been made booker and
secretary for the Associated Exhibitors'
Omaha office.
C. D. Hill, who some time ago was man-
ager for W. W. Hodklnson Corporation at
Pes Moines, has been made district manager
for Producers' Distributing Corp. with head-
quarters in St. Louis.
Albany, N. Y.
J. S. McHenry of New York City, who Is
connected with the home office of the Pro.-
I>is.-Co.. was in Albany the past week
Herman Stern, manager of the local F. B.
O. office, screened "The Road to Yesterday"
at the Leland last Sunday night with about
600 present.
Alec Herman. local manager for First Na-
tional, was in New York City during- the
week.
Joseph Schlelger has become booker for
Charles F. Boyd of the Associated Exhibitors
exchange. George Doolittle, postal clerk at
the Pathe office, has gone with the Bond ex-
change to take Mr. Schleiger's place as ship-
per.
Jimmy Sper, formerly connected with De-
pendable, and who resigned to go to Florida,
was back in town last week and is now
endeavoring to interest his friends financially
in Southern real estate.
Mrs. J. H. Maclntyre, wife of the manager
of the Famous Players exchange here, and
children returned to town last week after a
summer on the Maine coast. Mrs. Ted O'Shea
and son also returned after a three-weeks
visit in Buffalo. Mr. O'Shea was in Buffalo last
week in connection with a matter before the
Film Board of Trade in that city.
Edward Hochstim, late of the Pathe ex-
change, is now a salesman for F. B. O. out of
here. Sidney Katz. assistant general sales
manager for F. B. O. was In Albany duringr
the week.
Ray Smith, Universal salesman, was
marooned in Lake Placid recently on account
of a snowstorm. He was obliged to leave
his automobile there and cover the remainder
of his territory by train.
The Freedom Film Corporation, with R.
C. Fox president, opened an exchange in Al-
bany last week occupying quarters in the old
Select offices.
Buffalo, N. Y.
Charlie Goodwin, who has been sales
representative in the Rochester district, has
succeeded Earl Kramer as manager of the
Buffalo Universal exchange. Mr. Kramer has
been appointed eastern sales manager, suc-
ceeding Jules L,evy. George Moeser. formerly
in charge of short subjects at the Buffalo
office, has succeeded F^rank S. Hopkins as
Syracuse representative for "U." The Buffalo
"U" office force gave a farewell party in the
Hotel Statler in honor of Mr. Kramer. Fred
M. Zimmerman, manager of the Producers
Distributing office, was toastmaster. Richard
C. Cox. president of Freedom Film. John
Sitterly and Charlie Johnston also were
guests. About forty members of the office
staff, their "wives and friends attended. Mr.
Kramer was presented with a beautiful desk
set.
John M. Sitterly, veteran knight of the
leaping tin types and recently a member of
the Buffalo United Artists' sales staff, has
been appointed Associated Exhibitors' rep-
resentative in the Queen City of the Lakes,
with headquarters in the Pathe exchange. Mr.
Sitterly succeeds C. W. Anthony, one of the
most popular and best liked picture men
in this neck of the timber and who soon is
"jxpected to announce his future plans.
Talk about tough luck. Bill Bork, Para-
mount booker, is getting it from all sides.
The other day a lumber wagon backed Its
load into the windshield of Bill's cur. The
next day he got a summons to show up for
Jury duty In the federal court.
Richard C. Fox, general manager of Free-
dom Pictures, reports that the Strand in Ful-
ton has signed up for thirty-three Arrow
feat''i-es, while the Schlne company has
sl»(ned contracts for twenty-three Vital pic-
tures in twenty-five towns. The Smalley cir-
cuit has booked fifteen pictures for ten of lia
houses.
(More exchange newt on next page)
November 21, 1925
MOVING PICTURE WORLD
243
San Francisco
Maurice F. Lowery, with the San Fran-
cisco office of United Artists, has returned
from a tour of the Arizona territory.
Tom H. Bailey, manager of the San Fran-
cisco exchange of Famous Players repre-
sented this office at the recent convention
at Chicago.
Congratulations are being extended to
Carol Nathan, branch manager for Univer-
sal at San Francisco, on his speedy recovery
from the operation he recently underwent for
appendicitis. He will be at his desk again
at an early date, following a short rest in the
country.
The Mutual-Independent Film Exchange
will shortly open for business at 281 Turk
street, San Francisco, occupying the quarters
recently vacated by the Supreme Film Com-
pany, which has moved to 294 Turk. The
new exchange, which will handle Chadwick
Pictures, will be managed by George Slater.
Dave Bershon. Pacific Coast district man-
ager for Metro-Goldwyn-Mayer, paid the San
Francisco exchange a short \isit recently
on his way from the Northwest to Los
Angeles. W. J. Murphy, who was stationed
at Portland for a time and who came to San
Francisco for the opening of "The Merry
Widow" at the St. Francis Theatre, is to re-
turn to Portland.
A group of corpulent film exchange men
of San Francisco have organized in a drive
on embonpoint and are taking a course in
physical culture under the direction of a
competent instructor. Charles Muehlman, Al
Oxtoby and Reuben Cohn are among the en-
thusiasts.
Li. J. Schlaifer, Pacific Coast district man-
ager for Universal, returned to San Fran-
cisco recently, following a swing around
this territory.
R. C. Rosebaum, formerly branch manager
for Famous Playera-Lasky at San Francisco,
but now in a similar capacity for this or-
ganization at Dallas, Tex., paid friends in the
Coast metropolis a visit recently.
The -San Francisco branch of the Producers
Disitributing Corp., San Francisco, had a
visit late in October from Leslie Williams,
an auditor from the New York headquarters.
Ward Lescelle, formerly an exhibitor of
San Francisco but now a producer of Los
Angeles, paid Progress Features of San Fran-
cisco a visit recently.
L. B. Metzger, formerly of San Francisco
and now in charge of the service department
of Universal, with headquarters at New York,
was a recent business visitor in his old home
town.
St. Louis
Barney Rosenthal, president of Columbia
Pictures Corporation, has returned from a
business trip to Chicgao.
Herbert Krause, manager of the local
Paramount office, attended a district sales
convention held in Chicago, November 6, 7
and 8.
Roy Dickson, manager for Associated Ex-
hibitors, has announced the perfection of
the local sales organization. The men now
traveling out of St. Louis for Associated
Exhibitors are Conley Hickman, Morris Aaron
and L. E. Talley.
Arthur La Plant, manager of the St. Louis
exchange of Producers Distributing Corpora-
tion, visited Quincy, Jacksonville, and Spring-
field during the pa.st week.
C. D. Hill, district manager for Producers
Distributing Corporation, accompanied by
Russell McLean, personal representative,
motored to Kansas City, Mo., returning No-
vember 8.
Tom McKean, manager for F, B. O., and
"Buns'-Derby, salesman, were guest.s nn Wed-
nesday, October 25, of Blaine Maxwell, Sulli-
van, 111., exhibitor, at a chicken dinner pre-
pared by his mother. Derby states that he
never saw so much good chicken In one place
before Tom gave the platter three encores.
McKean and Derby called on Maxwell on a
tour of towns in that section of the state.
Charles M Steele, asistant general manager
of distribution for First National, was a visi-
tor of the week.
Canada
Colvin Brown, vice-president of Film Book-
ing Offices, New York, has been a visitor In
Toronto, Ontario, where he has been con-
ferring with P. C. Taylor, general managsr
of Film Booking Offices of Canada, Ltd., 277
Victoria street, Toronto. Mr. Brown and Mr.
Taylor left Toronto for Montreal on October
16 to discuss business details there with W.
E. Allen, F. B. O. branch manager In Montreal.
The conference between the executives had
to do with the company's interests through-
out Canada.
J. W. Berman, general manager of Canadian
exchanges of the United Artists Corporation,
Ltd., has announced the removal of the
Canadian headquarters of the company from
6 Dundas street west, Toronto, where they
ha\© been located for years, to the ninth floor
of the Hermant Building, 21 Dundas street
east, Toronto. The Hermant Building accom-
modates many Toronto film offices and is a
film centre of the city.
J. E. Archer has succeeded W. H. Mitchell
as manager of First National's office in Van-
couver, B. C. Mr. Mitchell, who recently went
back to the Candian West from a business
trip to New York City, has been appointed
Western Canadian Division sales supervisor,
with headquarters at Winnipeg, Manitoba,
by District Manager W. A. Bach, Toronto.
Mr. Archer, who has taken over the Van-
couver office, was formerly with Famous
Players and has been a resident of Van-
couver since the days of the first real pic-
tures. He Is well-known throughout British
Columbia.
H. T. Long has resigned from Famous
Players, Toronto, and has accepted a sales
position witli First National at Toronto.
Mr. Long will cover the Western Ontario
field.
H. M. Davidson of First National, Toronto,
has been transferred from the city sales de-
partment to the Northern Ontario territory
of First National. He Is a veteran in Toronto
exchange circles.
Buy
Christmas
Seals
Stamp Out Tuberculosis
The National, Slate and Local
Tuberculosis Associations of the
United Stales
Chicago
Edward Casanave has been made a spe-
cial short subject salesman by the Pathe
Exchange and will devote his entire time
to that department in the future. Charles
Fulkins has been transferred from the west-
em Illinois territory to the northern dis-
trict by the Chicago Fathe offices.
The exchanges are devoting more time to
the sale of short sub.iects in this territory.
The Universal office added Bob lAink to the
staff as short subject salesman for the key
cities.
From United Artists office here. Manager
Wallace has appointed three territorial sales
supervisors, Lyman Ballard as supervisor at
Milwaukee for Wisconsin sales, Fred Martin
supervisor for Indiana with headquarters In
Chicago, and Frank Young supervisor for
Illinois sales with offices here. B. A. McLain
from Los Angeles has been added to the staff
as Northern Indiana salesman and W. T.
Cuddy, formerly publicity manager, goes to
Wisconsin as salesman in that territory. .
G. G. Gregory has resigned as salesman for
F. B. O. and has been succeeded by Walter
Brown, booker for the exchange. Mark
Koenig has been made booker for the F. B. O.
Chicago offices.
Cress Smith of the United Artists Chicago
offices has been transferred to the home of-
fices In New York.
Roy Alexander has renewed hi? contract
for another year as manager of the Chicago
offices of Universal.
W. R. Sheehan, general manager of Fox,
was a business visitor here last month.
Ohio
Edward Boothe, F. B. O. manager In Cin-
cinnati, has resigned to engage in business
at St. Petersburg, Fla. Harry MIchaelson,
former Pittsburgh salesman, has been named
successor.
Metro-Goldwyn office in Cleveland now is
under management of Clifford Almy, recently
appointed. His assistant is Walter Brandt.
W. C. Bachmeyer has been made central
division manager by the Cleveland office.
Fred Schram, who formerly carried the
portfolio tor Producers Distributing Corpora-
tion, Cleveland, is now getting signatures on
the dotted lines for Progress Pictures Co.
Cincinnati Film Exchange managers gave
a very elaborate Hallowe'en ball at Hotel
Gibson. Maurice Strauss, local manager for
Progress; 6. C. Jacques, in charge of the local
Pathe office, and J. V. Allen of Warner Bros,
were in charge.
Nicholas Schaeffer, manager for Producers,
Cincinnati, has resigned. No successor named
as yet.
Frank Hard, in charge of publicity for
Standard Film Service Co., Cleveland, has left
that organization. The vacancy has not been
filled.
Denver
Claude Ezell, Associated Exhibitor field
representative for the southern and western
part of the United States, is in Denver visit-
ing H. L. Burnham, local representative of
Associated Exhibitors. Mr. Ezell and Mr.
Burnham are busy carrying out a plan for
local expansion in the physical distribution
owing to their rapidly increasing business.
A. E. Emerick has been engaged as sales
representative to cover the western slope,
southern and New Mexico territory.
The Alexander Film Company buildings of
Englewood had a narrow escape from fire a
few days ago when a barn within a stone's
throw of the big plant completely burned
down.
Charles R. Gilmour, local Warner Bros,
manager has returned from a successful sales
trip to Cheyenne, Wyo., and Northern Col-
orado. Eugene Gerbase, local manager for
Universal, has arrived from several days' sales
trip to Casper, Wyo., and intervening points.
J. H. Ashby, First National manager, and
R J Garland, Metro-Goldwyn manager, have
also returned back to Denver from business
trips into the Wyoming territory.
Through the Box-Office NA/indow
Reviewers' Views On Feature Films
Edited by C. S. Sewell
"The
Valentin
of a Pict
AN'EW Rudolph Valentino picture ! An
event that always causes a stir in film
and fan circles because of the phe-
nomenal popularity of this youthful star.
However, there is added interest this time for
"The Eagle" marks his debut in the com-
pany of Pickford, Fairbanks and Chaplin as
a United Artists star.
A classic of Russian literature supplies the
theme and provides Valentino with one of his
most congenial and effective roles as a hand-
some, dashing cavalry lieutenant who refuses
to succumb to the blandishments of the
Czarina. He insists that he enlisted for the
battlefield not the boudoir. Learning that his
father's estates have been seized by a false
friend, he vows vengeance on the interloper.
Rallying a faithful handful of peasants he
organizes a band and is known as "The
Eagle." Romance enters in the person of
the beautiful daughter of the man he seeks
to overcome. The double opportunity of
carrying out his plan and being with the girl
is brought about by his posing as a teacher
of French. Love and vengeance clash. Fin-
ally to save one of his men he admits his
identity, is arrested by the Czarina's soldiers
and sentenced to deatii. The girl marries him
in prison. The Czarina repents in the form
Eagle'' — United Artists
o's First for This Company Is a Whale
lire — Colorful, Dashing and Romantic
Reviewed by C. S. Sewell are even touches of melodrama in the scene
of a dunnny execution and allows him to where the star with stoic heroism stands un-
leave the country with his bride. flinchingly before a bear in a wine cellar,
The story starts out with a snappy but kills it when it starts for the girl, and
sequence in which the hero with impertinent in the manner in which threatening notes are
daring seizes the Czarina's horse as she is placed where the villain can find them,
about to mount it and rushes madly to stop We doubt if Valentino has ever had a
a runaway carriage. This establishes a dash- more likable role or given a better per-
ing, pleasing tempo that characterizes the formance, his handling of the light comedy
whole production and sweeps aside the im- will prove a revelation to many of his fans,
plausibilities of the story in the speed and Next in importance to Valentino is the
snap of the action. A distinctly pleasing appearance of Vilnia Banky in the opposite
note in this production is the delightful role. She proved a revelation in "The Dark
clean-cut comedy touches which have been .Angel" both . because of her beauty and
injected. No buffonry or clowning but legiti- ability. In "The Eagle" she again scores and
mate humor that grows out of clever handling should prove a hit with the fans. Louise
of the situations. Dresser gives a magnificent performance as
There is no dearth of drama and there the Czarina.
""' ' ' '"'■«""" ■'^"""T Clarence Brown deserves praise for the
J. - , , Q J . . ... admirable manner in which he has directed
\ llidiiiiir Uiilirovsky Rudolph \ iilrn<ino . ., , , • ,
-H.-iNchii Tr.M-koiirofr viliiia Hanky production. While there is a lavish set
<'znriii:i l.ouiNr i>re.sN»r with all of the trapping of royalty at the
iviiNc-hka viiieri < <>nil opening the mounting of the picture is never
.liidKv GfMirKt- Mrhols Ostentatious, for he has concentrated on the
\unv Aiirrlia farie ( lark Ward action and atmosphere. You can bank on
liaNc-d <in novrl "l>ubrovMkj " i>> \lf.\ander Valentino getting them in and on "The
riiKhkia. Eagle" satisfying them. It has everything
Srenarto l>v Hans Kraly. , . , , r ,■ ,
uir.-.-ted i.y < iareu.-e Hr..«n. to "'ake it a delight for any audience and a
i><-ni!rth — t;.7r>« fecf. box office success.
"Old Clothes" — Metro-Goldwyn-Mayer
Jackie Coogan in Se(|uel to "Tlie Rag Man"
Has Picture That Should Please Audiences
ROB.ABLY }ou have surmised from
the title that "Old Clothes," Jackie
Coogan's newest picture for Metro-
Goldwyn-Mayer, is similar to "The Rag
Man" which immediately preceded it. Not
only is this the case, but it is really a sequel
to the former picture.
"The Rag Man" ended with the firm of
Kelly and Ginsberg possessed of great
wealth. "Old Clothes" starts off by having
them lose their money in copper stock in
Wall Street and we see them again in the
junk business. Heart interest and romance
which form the basis of the story are supi)lied
by introducing a poor girl who comes to
room with the partners. They become at-
tached to her and "father" her. She falls in
("a.st
Max fiin.shern' >lax Ua^hlsoji
Mr.>i. Burke Lillian KlliotI
Mijry Riley .loan < rawl'ord
.Nathan Burke \lan Forrest
Dapper Dan James Mason
Adjuster Stanton Heck
"nynamite" V Horse
Timothy KeUy. Jaekie fooBran
Story by Willard Maek.
Directed by lOddie <'line.
I.cnieih — n.iHr, feet.
Reviewed by C. S. Sewell
love w'ith a young broker whose mother op-
poses the match until it develops that she too
was once a poor girl and the sweetheart of
Jackie's partner. Finally the young broker
is saved from disaster and Kellj' and Gins-
berg become wealthy once more when their
"worthless" copper stock again proves valu-
able.
With Jackie in the kind of character and
costume that made him popular and Max
Davidson again cast as Ginsberg, and with
Eddie Cline also directing and the experi-
enced showman and dramatist Willard Mack
supplying the story, this picture has the
same points of appeal as "The Rag Man."
There is the strong human interest and sym-
pathy in the picturesque partnership of the
uncouth but kindly old Hebrew and the
little Irish lad. Heart interest is supplied in
their "adoption" of the girl and their renewed
struggles against poverty.
There are a lot of sure-fire bits of the
kind that have proved their entertainment
value and arc bound to register with the
average patron. The real story interest is
slight and the picture is made up largely of
such material with a generous use of gags
and situations that have been worked up for
audience effect and appeal either to the heart
or by their humorous angle. The comedy,
which is effective and good for a number of
laughs and smiles is built up largely on the
Irish and Hebrew angles.
Jackie again gives an e.xcellent perform-
ance. With each succeeding picture he of
course grows a little older, but he still retains
his wonderfully pleasing personality even if
he has lost some of his baby winsomeness,
and has developed as an actor. He puts over
his points with the best of the profession
and never fails to score. Max Davidson
gives an exceptionally fine portrayal of Gins-
berg and with almost anyone else but Jackie
would probably walk away witli the picture.
(Continued on page 246)
Mr. Exhibitor: Ails at the Film Exchange*
for the
It'i little to ask for, b>it it'f the only
reliable aid you cnn give your musicianr
to help put 'he picture ovrr
November 21, 1925
MOVING PICTURE WORLD
245
"The Ancient Highway" — Paramount
Curwood Story Under Irvin Willat's Direction
Makes Unusually Exciting- and Thrillins^" Film
STARTING witli a sequence in which
Jack Holt mops the floor and poHshes
the furniture with Montagu Love, it
looks as though Director Willat had set too
strong a pace in Paramount's "The Ancient
Highway." But the interests holds and con-
tinues to mount right to the end. It's the sort
of story the highbrow reviewer afifects to
despise, but Mr. Willat has given genuine and
sustained interest to the trite plot. It is
largely a triumph of direction, for it takes
real skill to hold the spectator absorbed in a
plot which he has seen many times before.
You like the picture and confess to yourself
that you have been thrilled. Your interest
may be more in the people than in the story,
but the result is the same.
Judge Holman Day exhausted the possibil-
ities of the rival lumber kings long before
James Oliver Curwood moved the locale from
Reviewed by Epes W. Sargent
Maine to Canada and endeavored to prove
that in the Province, too, the man who con-
trols the lower reaches of a river is a villain-
ous lumber king, while the upstream owner is
Cast
Cliir Hrjiiit Jack Holt
AntitiiiPtte St. lyes Billie Dove
Ivaii Hurd Montagu LoVe
(iii.siiard St. Ive.s Stanley Taylor
.liilin IJenis Lloyd Whitlock
.Ambrose WiUuim A. Carroll
AiiKel Fanehon Marjorie Bonner
GeorBe Holden Christian J. l<^ank
Based on novel by James Oliver Ctir«ood.
Scenario by James S. Hamilton and Eve
ITnsell.
Directed by Irvin Willat.
Leng-th — 7..V»I( feet.
friend. Its direction and the outdoor set-
friend. It's direction and the outdoor set-
tings, plus a good cast, give this version of
the plot a virile appeal. The punch does not
come from the lumber drive but from your
desire to see Jack Holt and Billie Dove win
to shore, and the sequence is handled to get
the fullest possible thrill.
Most of tlie work lies between the players
named above and Montagu Love, though the
minor parts are all well played. But these
three carry the bulk of the burden and very
ably. The opening fight is a tremendous
struggle ; the sort of thing that usually is re-
served for the end of the picture, but the
director knew he could get even more out of
the logging stuiT. Even if you have had other
logging pictures lately you can follow in with
this and top the rest, thanks to the excellent
production.
Rose of the World'' — Warner Brothers
Patsy Ruth MiHer Featured in Human-Interest
Film Adapted From a Novel by Kathleen Norris
A NOVEL by Kathleen Norris, which has
been transferred to the screen by
Harry Beaumont with Patsy Ruth
Miller in the featured role furnishes the basis
for the Warner Brothers' production, "Rose
of the World."
This picture in its earlier reels is a senti-
mental romance between a poor girl and a
rich fellow. Situations introduced as the story
deveops make the plot more improbable
and it finally develops into heart interest
melodrama. "The weakwilled hero breaks his
engagement with the heroine and marries a
catty baby vamp in his own social set, while
the heroine marries a scheming cad who
knows of a secret contract that will make her
wealthy. Both marriages turn out unhap-
pily. 'The spectator will easily guess that
Reviewed by C. S. Sewell
there will be a happy ending in which this
pair will be again brought together, but this
is accomplished in a none toe convincing
manner by the death of the butterfly wife
'iriiiiiiiiiiiiiiiriiiriiiiitiMiiiiiiiiiiiiiiiiiiiiiitiiiiniitirii)iiiiiiiiiiiiiiiiiMiiiiiiiiiiiii[iiitiii<iiiitiiii)ir(iiiiiiiMiiniiiiiiit)iiii
Cast
Rose Kirbj Patsy Ruth Miller
Jack Talbot Alan Forrest
F.dith Kocers Pauline Garon
Clyile llainbridBe RoeklifTe Fellowes
"Graniii" Tulliver Alec FTancis
Mrs. Talbot Helen Dunbar
Mrs. Kirby l.ydia Knott
Sallie Carrie ( lark Ward
Based on novel by Kathleen Aiorris.
Directed by Harry Beaumont.
I.eneth — 7..-0(! feet.
in childbirth and the killing of the villain
by the heroine's demented grandfather.
For practically the entire footage, except
in the opening and closing scenes, the
pathetic note is strongly played up and strong
sympathy developed for the heroine whose
two love afTairs prove so unhappy. Patsy
Ruth Miller handles this role well and- does
especially good work in the emotional
moments. Alan Forrest as the hero and
Pauline Garon as his wife capably handle
rather tliankless roles and Rockliffe Fel-
lowes gives a good performance as the vil-
lain. Alec Francis scores as the grandfather
who has lost his memory.
This picture will have its greatest appeal
to those who like sentimental heart-interest
melodrama.
"The Arizona Sweepstakes" — Universal
Chinatown and Arizona Furnish the Locales
For Good, Peppy Story, Starring- Hoot Gibson
S\N FRANCISCO'S Chinatown and the Reviewed by C. S. Sewell edy is provided by Kate Price and George
Arizona ranch country furnish the ^^ ,roni ^^^^ character roles. After the .snappy
locales for the Universal-Hoot Gibson start the pace slackens somewhat but th.s .s
.special, "The Arizona Sweepstakes," directed p,f,,i„^, i,,,,,,,^ .^ovided by ^ ' ^ ^ SnaTil oT \' Ctc^^^^^^^
by Clififord Smith. three little tough kiddies that Hoot adopts Sweepstakes is a comb nat on of a steeple
,.. j„'ro, ;:»„:r!:r rix - - - "°- " ,f.rr,;;rk'Ser, •''
' 1 1 »+ "' ' '"'''"'"'"'""''''''•''''•'''•'""'''"^^^^^ """"" and the other rulers in jumping fences and
Chinatown stops a. iranicd-up nglit between „ , ... , « , i -n . i
two gangsters and makes such a hit that he rulmg madly up and down steep h.lls and
■ . „,, ,,,„ ;„u ,.,.rr„lQr1v fnr tbp Coot CaddlKan Hoot t.ibson rough ground.
t::^:':^!^. ^AnSeriS^'bifcr X^Car-;;;;::;:::::::::PH..o'V.::;".^::;;: . "oot has a co,.enia. role ami Ij.len.ynch
bining punch and eomedv is where rival stutvy ...ct'ee Ceor^e tue.v .s attractue as the g,rl. Ph.lo McCul ougl
gangs siage a shooting affair in the street c«i. snvery Kmmet, kiuk ,s capable as the villam and the remamder ot
and Hoot believes this too is a frame-t,p for V.r^^^.ee ' " ' \ : . ; : . : .Ka'e^^^^^^^^^^ "''T ^ itr'fe'lhorou.hlv satis
the sightseers until he is accused of a murder. Th.s picture should prove
He escapes and returns to Arizona in time to v da, .ted by isadore i.ernste.n. ^ctory for Hoot Gibson fans for wh le not
win the sweepstakes race and the girl despite l.lree ,y ciliiord smith. his best picture it is up to his usual high
the schemes of the gentleman villain who i.eiKihi— .'.4Ih feet. standard.
246
MO I' 1 N G PICTURE WORLD
November 21, 1925
"The Scarlet Saint'' — First National
Strong Cast Performs Excellently in Real Box
Office Picture of Forced Marriage to a Baron
FIRST NATIONAL'S "The Scarlet
Saint," directed by George Archain-
baud and featuring Mary Astor, Lloyd
Hughes and strong support, shows all the
evidences of being a strong box office at-
traction. It has a strikingly dramatic story
and is well acted. The continuity is gener-
ally smooth. The picture does not prove
the characterization hinted at by the title.
The girl is neither scarlet nor a saint; rather
is she a weak creature in th grip of circum-
stances that might have been overcome.
That is, very sophisticated audiences studying
the relation of the title to the story will
make this point ; the average audience won't
bother to give it a thought.
The story is good box office stuff, as may
be seen from a synopsis. Fidele Tridon
Reviewed by Sumner Smith
wants to marry Philip Collett, a youth. Her
father persuaded her when young to become
engaged to Baron Badeau. He won't release
her. She determines to elope, but the Baron
iiniiriiiiitiiiHihiiiuMiiMitiiuiiminiiiiiiiimmimiiiiHimiitiiiniiiiiimMHililimiiiiniriiiiiiiiiimiiiiiiiiiiiiiiiMiiniiin
Cast
Fidele Tridon Mar>- Astor
PiiUip Collett Lloyd HuKhes
Baron Bndean Frank Morgan
Mr. Tridon Jed Prooty
Jose Jack Raymond
Trainer ^ Cieorjire Xeville
Cyntliia Frances Grant
Bntler J. W. Jenkins
Based on story "The Lady Who Played
Fidele" by Gerald Beaumont.
ITireeted by Creorgre .Vrchainbaud.
Length, 6,880 feet.
tricks Collett into a duel and is shot in the
arm. Collett faces imprisonment. Fidele
marries the Baron to save her true love.
Through a sudden shock he has become
paralyzed in the legs. He recovers but con-
ceals the fact. Fidele makes the discovery
and plans to run away with Philip. Similar
costumes at a ball lead her to disclose her
plan to the Baron instead of Philip. Fidele
then gathering the supposed Baron in his
wheel chair — in reality his man servant — and
with the Baron posing as attendant, drops
poison in one of two glasses of wine and de-
mands the supposed Baron to choose one and
drink with her. He flees. The Baron, realiz-
ing the girl's determination, surrenders and
the way is cleared for her happy marriage
to Philip.
"No Man's Law" — Film Booking Offices
Stunts, Good Suspense and Plenty of Action
for "Western" Fans in Bob Custer's Newest
THERE is certainly no dearth of action
in "No Man's Law," the newest in the
series of Independent Corporation
Productions starring Bob Custer, which are
being distributed by F. B. O.
Bob has a sympathetic and congenial role
involving romance, heroism and vengeance.
As Dave Carson he succeeds in recovering
from Moore, a gambler, the ranch that has
been stolen from his dead father and in also
saving the ranch belonging to Marion Moore
and her brother Donald, which weak-willed
Donald has gambled away. In the course of
the story he rescues Marion after she is kid-
napped by one of Moore's henchmen and
wins her love.
Director Del Andrews has directed this pic-
ture at a snappy pace and while there is an
unusual number of melodramatic situations,
Reviewed by C. S. Sewell
including villainy, fighting, kidnapping, hard
riding and stunt stuff, it has been smoothly
worked into the plot. A sequence in which
there is exceptionally well sustained dramatic
tension is where a greatly feared bandit has
promised to visit the gambling hall at mid-
night. With the aid of a few cowboys who
Cast
Dave Carson Bob Cnster
Marion Moore Adalyn Mayer
Donald Moore Ralph McCnllouifh
Monte Mallory Bruce Gordon
Nick Alby Ethan Laidlaw
Story by Walter F. Cobnm.
Continuity by William E. Wing.
Directed by Del Andrews.
L«n«nh, 4,042 feet.
have been tipped to do a little shooting out-
side. Bob take advantage of this situation to
accomplish his revenge against Moore. There
is excellent suspense in the scene where the
villainous gang are shown wating for the real
bandit to appear, and a good punch when
Bob leaps from the balcony and lines them
up.
Bob does a number of effective athletic
stunts in making his escape, and there is a
kidnapping, rescue, and more action and fight-
ing before matters are finally cleared up and
the villain is gotten rid of. While the situa-
tions are not entirely plausible, the action
moves forward with such rapidity that the
average patron will not have time to reason
as to its logic. For western fans and those
who demand snap and fast movement, this
should satisfactorily fill the bill.
"After Marriage'' — Madoc Sales Corp,
Story of Marital Troubles of JMismated Pair
with Margaret Livingston in Role of a Vamp
AMONG the productions that Madoc
Sales Company is distributing on the
independent market is "After Mar-
riage," directed by Norman Dawn, with Mar-
garet Livingston, George Fisher and Helen
Lynch in the leading roles.
As its title implies, most of the action
centers around a young couple after mar-
riage. David, a wealthy chap, marries Lu-
cille, a poor girl, and is disinherited by his
father who is carrying on an affair with Al-
ma, an actress. Tiring of domestic life and
urged by his friends he once again gets in
the social whirl and falls in love with Alma.
When he learns the truth it precipitates a
quarrel with his father who is killed. David
is accused but it developed that Alma is
guilty and David and Lucile become re-
conciled.
Reviewed by C. S. Sewell
Margaret Livingston does good work in
the vamp role and Herschell Mayal is force-
ful and dominating as the father. Helen
Lynch is satisfactory as the wife, but George
Fisher is far from an ideal selection for the
role of the young husband.
"After Marriage" is a fair program oflfer-
Cast
.VIma Lathrop Margaret Llvinsrston
David Morgan Georgre Fisher
Lucille .Spencer Helen Lynch
James Morgran Herschell Mayall
Bob Monro Arthur Jasmine
Scenario by Norman Dann.
Directed by Norman Dawn.
Length — 4,»60 feet.
ing for the smaller theatre or for use on
double feature days.
"Old Clothes" (M.-G.-M.)
fContinued from page 244)
Dynamite, the "firms" horse again figures in
the story, but the remainder of the support-
ing cast is new. .Man Forrest makes the
broker a clean-cut agreeable chap and Joan
Crawford is effective as Mary. James Mason
gives a good performance as a villain.
The pleasing human interest angles, good
gags, amusing situations and excellent work
of Jackie and his partner make this picture
pleasing entertainment that should register
with the majority. All who liked "The Rag
Man" will find "Old Clothes" just as enter-
taining.
Little Pictures with the Big Punch
News, Reviews and Exploitation on Short Subjects and Serials
A Department Devoted Exclusively to the Pictures, Short in Footage But Long in Drawing Power
"The Scarlet Streak"
Jack Daugherty and Lola Todd Featured in
Exceptionally Exciting Serial Released
by Universal
Reviewed by C. S. Sewell
CDNTAINING in great abundance and
variety all of the elements which ex-
perience has shown to enter into the
make-up of a box office serial, Universal's
latest "The Scarlet Streak" should certainly
prove a ten-strike with the fans and satisfy
the most exacting admirer of this type of
entertainment. There is action, intrigue,
mystery, plots, counterplots, villainy,
romance, heroism and stunts galore.
This serial starts off with a bang with a
snappy reporter being sent out to work night
and day to "get a story" of a mysterious
death-dealing invention that its sponsor
hopes will prove so terrible in its effect that
it will end all wars. Seeking control of this
marvel is a band of unscrupulous interna-
tional crooks headed by a man who believes
that with it in his possession he will be able
to rule the world, and who will stop at noth-
ing to gain control of the plans. Jack Daugh-
erty is cast as the reporter, Lola Todd as
the inventor's daughter, and the romance is
furnished by this pair. Albert Frisco heads
the crooks and the familiar serial villain
Albert J. Smith is his gentleman accomplice
who also poses as the inventor's friend.
Like the usual serial the action is exceed-
ingly melodramatic and logic has been sacri-
ficed in order to provide situations that
thrill. Isadore Bernstein supplied the script
and under Henry McRae's direction the
action moves at a terrific pace and the
punches pile up right on top of each other.
There is a fascination and a thrill in the
death ray and its possibilities which lend ad-
ditional pep to the development of the story.
Structurally, this serial follows the usual
formula with a stunt at the end and carried
over suspense. A notable improvement along
this line is an extremely abbreviated repeat
at the beginning of the next episode, before
the new action begins. The take-up is largely
covered by subtitles as the story develops.
The opening episode ends with an express
train crashing into an auto, the next with a
fight on a balcony that breaks. The third
closes with a small child directly in the path
of a runaway train.
.^s indicated by the three first episodes tiie
action is continually mounting and the third
What Others Think
9.
EDWARD L. HYMAN
Managing Director, Brooklyn Strand
"Your Ko-Ko Song Car-Tunes and
Out-cJf-the-Inkwell subjects have struck
a responsive chord in our audiences
that spells satisfaction. They are novel
and altogether entertaining."
7»7tfcAT«. ff^Xj N. Y. C.
Edwin Miles Fsdman, Pres.
Here They Are!
Eats Are West — Educational
Failure, The — Fox-
Fair But Foolish — Educational
Great Open Spaces, The — Pathe
On Edge — Educational
Papa Be Good — Pathe
Pathe Review No. 46 — Pathe
Pathe Review No. 47 — Pathe
More Mice Than Brains — Pathe
Scarlet Streak, The — Universal
Soapsud's Lady, The — Pathe
So's Your Old Man—F. B. O.
Take Your Time — Pathe
Uneasy Three, The — Pathe
is the most exciting of the lot, for in addition
to an extra good fight and escape the hero
has an excellent and, we believe, an entirely
new stunt where he throws a rope from an
auto to a moving train and boards the train
by climbing across the rope with both train
and auto in action. This is a stunt that will
get the fans.
The entire cast is excellent. "The Scarlet
Streak" should prove a whale of an attrac-
tion for all theatres where serials are popu-
lar. It contains everything that goes to make
up a box office serial, and is one of the very
best that Universal has ever made.
"Papa, Be Good"
(Pathe — Comedy — Two Reels)
THIS is Glenn Tryon's latest short subject
for Hal Roach and he shows pleasing
improvement over his previous efforts. He
is a bear for the girls though embellished
with a wife. Many of the opening scenes
center around the semi-spectacular exploit
of climbing across a plank to the apartment
of a neighboring beauty, to rescue the conil)
she has dropped. Then comes the usual
complication of husband's return. The final
scenes are especially good, dealing with an
appearance in court and the silencing of the
judge, about to sentence Tryon, by farcial
blackmail. Marjorie Whiteis and Katharine
Grant have good parts and Tyler Brooke
does well as a wandering husband. Fred L.
Guoil directed under the supervision of F.
Ricliard Jones. — Sumner Smith.
Pathe Review No. 47
(Pathe — Magazine — One Reel)
THIS consists of three subjects, "Bird
Trappers," pictures of African hunters ;
"Moroccan Days," Pathecolor views of a
Moorish Potentate's palace, and "Plundering
the Sea," another episode in the Arcturus
Oceanographic Expedition. This Review is
one of the most interesting we have ever
seen. It is diversfiied entertainment and
every bit fascinating. — .Sumner Smith.
"On Edge"
(Educational — Comedy — Two Reels)
OF THE thrill comedy type is this a
Jack White production writeen and
directed by Norman Taurog. The title
is appropriate for considerable of the comedy
takes place on the edge of a building high
above the street. This comedy goes the
usual film of this type one better, however,
for a lot of the action takes place on top of
a safe that is being hoisted into one of the
upper floors. Lige Conley has the leading
role and is cast as a clerk in a sporting goods
store. The opening sequences contain some
clever and amusing stuff with a trained dog
that swats a fly on Conley's nose, and goes
through a lot of gymnastic exercises with
him. Then there is a section where the fire
chief's hat lands on Lige's head and the fire
department follows him, thinking he is going
to a fire. The big punch comes, however,
when Lige, blindfolded, walks off the narrow
ledge and lands on the swinging safe. The
negro porter tries to aid him with a rope and
also lands on the safe. Their capers include
swinging around through the air on rope
ends, slipping off the safe, and hanging on
the darkey's suspenders. Finally a drunk,
played by Eddie Roland, gets a cannon to
help them and they are blown on the roof.
These stunts are amusing and at the same
time are more thrilling and nerve-tingling
than usual. The best stuff- of its kind that
we have seen. Even better than the usual
high standard of Jack White productions as
audience entertainment. — C". .S". Sewell.
"Eats Are West"
(Educational — Cartoon — One Reel)
IN THIS cartoon, Felix the Cat is hungry
and endeavors to obtain food, but is
chased. He escapes with the aid of the
cartoonist who cleverly devises an aeroplane
for him out of a board and three exclama-
tion points for a propeller. Felix soon finds
himself in the West and gets plenty of food
by eating gruli intended for the cowboys.
He finally lands in an Indian camp and is
about to be made into a stew, but escapes
tills fate. Up to the standard of this series
1)1 I'at Sullivan cartoons. — C. S. Sewell.
CHARLIE
CHAPLIN
in
ADbg'sLife
Releas^I Nov, Z2
Pafhepicture
248
MOVING PICTURE WORLD
November 21, 1925
"So's Your Old Man"
(F. B. O.— Series— Two Reels)
M AZIE continues her go-getting methods
in this issue of the "Adventures of
Mazie." To aid a fellow stenographer who
was swindled by a socalled motion picture
acting school, Mazie. aided by her two
eccentric pals, write a letter on the bosses
stationery and get a good call down. To
prove they are right they enroll at the school
and discover the whole thing to be a fake,
as the camera is empty and so are the cans
supposed to contain film tests. The chief
crook is careless with a match and the place
catches on fire. Mazie's boss comes to her
rescue and her pals jump into a hfe net'. The
crooks are captured. The title only figures
in a retort of All Cooke to Kit Guard right
at the finish. There is the usual pep to this
number with Cooke and Guard supplying
the comedy. Cooke as a heavy villain and
Kit as a cowboy in a studio scene are good
for laughs. Alberta X'aughan is as snappy as
ever as Mazie. There is quite a lot of melo-
drama in the fire scene and fight while the
blaze is raging. — C. S. Snvell.
"The Soapsuds Lady"
(Pathe — Comedy — Two Reels)
THE chief feature of this Mack Sennett
subject is the presence of charming
Alice Day in the starring role. Her work is
splendid, her beauty and freshness indisputed
and her future seems thoroughly assured. The
cast is excellent, consisting of William Mc-
Call as the stingy husband, Billy Gilbert as
an old man with memories of nickel cigars,
Barney Helium as a youth whom girls for-
get, Danny O'Shea as a wealthy bird, and
Eugenia Gilbert as fiancee of the last named.
The story is the familiar one of a romance
between the wealthy youth and the laundress,
with family and friends interposing objec-
tions. It has many humorous moments and
Miss Day is at all times good to look upon.
— Sumwr Smith.
"The Great Open .
Spaces"
(Pathe — Cartoon — One Reel)
T'-Il 5", one of Paul Terry's Aesop's Film
F^.bles, like its predecessors, is replete
with laughs. The farmer and the familiar
animals go back to nature. — Sumner Smith.
"Fair But Foolish"
(Educational — Comedy — Two Reels)
BASED on an idea that runs all the way
through the two reels with no situations
just dragged in, this Christie comedy
starring Jimmie Adams should prove good
entertainment for the majority of fans.
Jimmie as a wideawake chap is hurrying
home to his sweetheart who is to sail just
after his boat docks. A couple of smugglers
impose on Jimmie and he is held by the
customs officers and put in a pen with
immigrants. He changes clothes with one
of them and the customs men chase him
everywhere. Finally, they capture him and
he is in despair until he learns he is to be
deported as a dangerous anarchist on the
very ship he has been trying to catch. A
wedding occurs in the steerage and the girl's
father is dumbfounded when he finds Jimmie
is the groom and the bride is his own
daughter. It is all fast-moving comedy with
plenty of action and a good number of
laughs. — ( . .S". Scurll.
"The Uneasy Three"
(Pathe — Comedy — Two Reels)
THIS subject may be called more or less
of a cuckoo, both because of its funny
situations and its attractiveness from the box
office viewpoint. It is a satire on feature
pictures about crooks who reform, and it's
a lot of laughs strung together. Hal Roach
produced it, Leo McCarey directed. Charlie
Chase. Katherine Grant and Bull Montana
are the crooks. They pose as musicians in
order to steal a brooch, elude the private
detective at the wealthy woman's party but
reform quite along accepted standards be-
fore the final fade-out. Some of the best
scenes are where the three try to play un-
familiar instruments with the detective much
on the guard. Chase gets out of the predica-
ment quite neatly by finding that the grand
piano has an electrical- attachment, but Mon-
tana has a terrible time with the harp.—
Sumner Smith.
"Take Your Time"
(Pathe — Comedy — Two Reels)
THIS Ralph Graves subject was produced
by Mack Sennett and the cast includes
Thelma Parr, Vernon Dent and William Mc-
Call. The story is one of a traffic cop who
turns out sheik when Thelma happens along.
Dent is the sergeant who resents this in-
attention to duty and McCall is Thelnia's
dad. Well, Ralph has to summons Thelma
for traffic violation because of the presence
of the sergeant but he concocts a scheme to
save her a fine. The subject is above the
average in comedies and should please audi-
ences. All of the principals take their parts
extremely well. — .'iumner Smith.
Pathe Review No. 46
(Pathe — Magazine — One Reel)
THE three features of this issue are
"Walking on Water," a "Magic Eye"
study by microscope produced by L. H. Tol-
hurst : "Belles of the Black Forest." present-
ing a fourteenth century fashion show, and
"Brown-Eyed Susan," another in the series
of .American wild flowers in Pathecolor. —
Sumner .'^mith.
CHARLIE
CHAPLIN
m
"A Dog's Life
Released Nov, Z2
-kftiepicture
"Failure"
(Fox — Comedy Drama — Two Reels)
0\E more of the series produced by
William Fox based on the popular
and prolific writer O. Henry. A divorce
lawyer has the wife and both men in a
divorce tangle call on him, the men of course
wish opposite things to transpire. The
lawyer stands to win either way it goes and
decides to try and patch up the quarrel. All
goes well for a time until it turns out that
the man he took for the husband is really
the other fellow. Both are enraged and he
loses out all around. This last minute twist,
characteristic of O. Henry, is amusing and
adds to the interest. There are some good
comedy touches in connection with the
efforts of the clerks to collect their salaries
and the schemes of the lawyer to circumvent
them. Altogether it is an entertaining offer-
ing, although it is not the best of the series.
C. S. Seurll.
"More Mice Than
Brains"
(Pathe— Cartoon— One Reel)
THIS issue of Paul Terry's Aesop's Film
Fables features the activities of the mice
and the difficulties of the farmer in getting
rid of them. They take a satirical joy in
tormenting him and the screen result is an
abundance of humor. — Sumner Smith.
New Andy Gump Comedies
for Bi-Weekly Release
The new .Andy Gump Comedies, two-reel-
ers based on the famous Andy Gump car-
toons, and produced by Sam Von Ronkel
for Universal release, are to be put out
every other week, it is announced by Fred
J. McConnell, Short Subjects Manager for
Universal.
The new series, which is a distinct advance
over the twelve successful tvvo-reelers in the
first series, is being widely booked and
promises to be one of the outstanding
comedy offerings on the screen this fail.
The schedule of releases for the new series
commenced October 26. The first picture of
the series is ".\ndy's Lion Tale," in which
the ludicrous screen character is seen in a
hilarious story set in the jungle. Joe Murphy,
the popular vaudeville comedian, known as
the only exact counterpart of Andy Gump,
plays the leading role. Fay Tincher is still
seen as Min, and Jackie Morgan is Little
Chester.
Number Two of the current series is
'Chester's Donkey Party." It was released
last week, on November 2. The third will
be "Dynamited," to be released November
16. Number four will be ".Andy Takes a
Flyer," to be released November 30, and the
fifth will be released December 14. It prob-
ably will go out under the title "The Smash-
up."
Herbel Gets Pittsburgh Office
H. M. Herbel, who has been sales manager
for the Century Film Corporation during the
past year, has given up that post in order
to return to Pittsburgh, where he will man-
age the Universal Exchange in that territory.
He will replace M. Epstein, who, after an es-
pecially successful term of office in that ex-
change, is being shifted to another territory.
November 21, 1925
MOVING PICTURE WORLD
253
Coliseum Plays Up
Comedy In Big Adv.
Billing the two-reel comedy as one of the
top-notch features of a remarkable bill and
giving it advertising space equal to that
devoted to the feature, is the way in which
the Coliseum of Seattle, Washington, ex-
ploited "The Iron Mule," an Educational-
Tuxedo comedy featuring Al St. John, in the
Seattle Daily Times of November 1, 1925.
The space devoted to the comedy included
a large cut three columns by six inches,
similar to those supplied with all Educa-
tional two-reel subjects. The display on
"The Iron Mule" occupied one-third of a
page length by four column "ad" space, on
the front page of the amusement section.
The remaining two-thirds of the "ad" was
used to call attention to the feature, orchestra
and a specially engaged company of
"Charleston" dancers.
This is only one of the many extraordinary
bits of short-subject exploitation that has
been used on "The Iron Mule" throughout
the country. This comedy is considered one
of the most humerous ever produced, never
failing to register and worthy of extra ex-
ploitation eflort whenever Shown.
GIVING A short feature prominent
display in advertising copy.
g«iiiiiiiiii!iiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii:iiiii{^^
I Straight from the |
I Shoulder, Jr. |
I Edited by Van |
I When you've booked a feature that i
I you're a little bit shaky about — be- I
1 cause some of "Our Gang" have been 1
I a little unhappy after they ran it — I
I grab yourself a Feature Junior, a little |
1 picture that packs a big audience 1
1 wallop — and if the big show flops the i
I little feature will send them away i
I without regrets — while if the big feat- |
I ure goes over, the added wallop will 1
I make 'em that much gladder they came i
i —AND SEND IN YOUR TIPS AS 1
I OFTEN AS YOU CAN. |
I VAN. I
Bi'iii'i'iiii iiiiiNiiiiNiiiiiiiiiiiimiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiiii^ §-
Am POCKETS. (Edneational-oomedy).
Star, Lige Conley. Another good Educational
— nuff sed. Da\id W. Strayer, Mt. Joy Thea-
tre, Mt. Joy, Pennsylvania.
CAIil. A COP. (Eduoational-Comedy). Star,
Neal Burns. A fine Christie comedy. It was
a riot for us. Had everybody in an uproar
over this all through its showing-. Good print
on this. Tone' O. K. Good appeal. Draw better
class, town 4,500. C. A. Anglemire, "T" Thea-
tre (410 seats), Nazareth. Pennsylvania,
CLEAR THE WAY. (2 reels). (Universal-
Centurj- Comedy). Star, Buddy Messenger. A
dandy good comedy with lots of action and
laughs. Good appeal. Draw farming and
lumber class, town of about 425. Admissions
10-20-25. C. B. Dellinger, Doric Theatre, (250
seats), Wardensville, West Virginia.
DAY DREAMS. (First National-Comedy).
Star, Buster Keaton. This is an A-1 comedy.
Keaton is getting better and better. The first
comedy I had of his was not very good. The
last three or four have been very good. I
always have a good crowd when I run Keaton.
Tone O. K. Appeal 90 per cent. Yes for Sun-
day. Draw all classes, town 200. Admission
10-35. R. N. Rounds, Scenic Theatre (180
seats), Kadako. South Dakota.
FAST EXPRESS. (Universal-serial). Star,
William Duncan. No good for us after using
the "Riddle Rider." Does not have much mys-
tery or action, which is very necessary in
serials. Tone, fair. Sunday, no. Appeal 40
per cent. Draw farming a:nd lumber class,
town of about 425. Admission 10-20-25. C. E.
Dellinger, Doric Theatre (250 seats), War-
densville, West Virginia.
THE FORTIETH DOOR. (Pathe). Star, A.
Kay. This is a good program picture. Fair
appeal. Draw all classes, city 806. Admissions
10-20. W. C. Herndon, Liberty Theatre, (250
seats), Valiant, Oklahoma.
GOAT GETTERS. (Educational-Comedy).
Star, Jack McHugh. The best one of the
Juvenile comedies so far. Some good stunts
with animals and the youngsters in this one.
Good appeal for the kids. Tone O. K. Draw
better class, town 4,500. Admission 10-20.
C. A. Anglemire. "Y" Theatre, Nazareth,
Pennsylvania.
GHOST CITY. (Universal-Serial). Best of
its kind. Tone and appeal, good. .Sunday and
special, no. College and resort class town of
650. Admission 15-26. J. J. Parker, Cozy
Theatre (200 seats), Merom, Indiana.
GOOD IWORNINCi. (Edncational-Come«1^).
Star, Lloyd Hamilton. Very little comedy to
this one: there may be two laughs to the
picture — no more, at least not here. D. W.
Strayer, Mt. Joy Theatre, Mt. Joy, Pennsyl-
vania.
HELEN & WARREN SERIES. (Fox). Very
good for high class comedy. CThas. Epier, Man-
ager, Lyric Theatre, Hamburg, Pennsylvania.
HOT .\ND HEAVY. (Educntional-Comrdy).
Star, Eddie Nelson. Good lively comedy witli
this star, who is new with us. Brought out
quite a few laughs from the pitifully few
who came to see "Born Rich." Lots of times
a good comedy keeps the fans from asking
for a refund when the feature is a bum one.
Draw general class, town about a thousand.
H. H. Hedburg, .^muse-U Tlieatre. Melville,
Louisiana.
KI\0C;KAMS. (Edupntioniil - Maisaxine).
Very good. Strand Tliealre, Granbury, Texas.
LOOK OIT. (Educational-Comedy). Star,
Cliff Rowes. This one was better than the
last one w» had. Some funny stunts in this
one. Eddie Nelson did a few tricks that had
a laugh in them. Appeal good. Tone O. K.
Draw better class, town about 4,500. Admis-
sion 10-20. C. A. Anglemire, "Y" Theatre,
Nazareth, Pa.
LUN-VTIC. (Edurational-Comf^y). Star,
Jimmie Aubrey. Good comedy. A plenty of
laughs. Draw farm and town class, town
150. Robert W. Hines, Hines Theatre, Loyal-
ton, South Dakota.
MAN FROM MADRID, MICHIGAN. (Uni-
versal-Short Subject). Best of Leather Push-
er series. Tone, good. Sunday and special, no.
Appeal, one hundred per cent. College and re-
sort class town of 650. Admission 15-26. J.
J. Parker, Cozy Theatre (200 seats), Merom,
Indiana.
NOBODY WORKS BUT FATHER. (Fox-
Comedy). Lots of laughs. The auto race is
a scream. David W. Strayer, Mt. Joy Theatre,
Mt. Joy, Pennsylvania.
P.*^THE NEWS. Good tone and appeal.
Fischer and La Pointe, Orpheum Theatre,
Chatham, New York.
PATHE NEWS. Best on the market. Chas.
Epler. Lyric Theatre. Hamburg, Pennsylvania.
RIDDLE RIDER. (Universal-Serial). Am
on my si-xth episode and it is keeping right
up to its standard of excellence. No ex-
hibitor can go wrong on it. O. G. Odell,
Odelphi Theatre (400 seats), Hughesville,
Pennsylvania,
SP.XNISH ROMEO. (Fox-C«medy). Star,
Earl Foxe. A good two reel comedy that
will please everybody. Draw town and coun-
try class, town 1,800. O. G. Odell, Odelphi
Theatre (400 seats), Hughesville, Pennsyl-
vania.
UNIVERSAL COMEDIES. Why don't Uncle
Carl get some laugh serum and squirt a few
gallons into each of his two reel comedies?
as they sure need it. When I jar loose and
run a two reel comedy I feel that I am en-
titled to hear a few laughs but one would
think you were running a news reel for all
the laughs I can get out of these two reel
comedies (?) Draw small town class, town
390. Admission 10-25. Roy E. Cline, Osage
Theatre (200 seats), Osage, Oklahoma.
WEAK KNEES. (Edncatlonal-Comedy).
Very good one reel comedy. Strand Theatre,
Granbury, Texas.
WESTWARD WHOA. (Fox-Comedy).
Monkey stars. Very funny. A burlesque on
the "Covered Wagon." The monkey comedies
are good if you don't use them too often.
David W. Strayer, Mt. Joy Theatre, Mt. Joy,
Pennsylvania.
WHIRLIGIGS. (Educntlonal-Hodge-PodKe).
Very good. Strand Theatre, Granbury. Texas.
CHARLIE
CHAPLIN
A Dog's Life
Released Nov, 22
-kfhepicture
254
MOVING PICTURE WORLD
November 21, 1925
Short Feature Producers
Plan Comedy Month Drive
THE association formed by film men
interested in short subjects will be
known as the Short Feature Adver-
tisers Association, according to a decision
arrived at in a meeting of this group held on
Wednesday, November 11, at a luncheon
meeting in the Hofbrau Haus, No. 1680
Broadway, New York City.
The purpose of the organization is "to in-
crease interest in Short Features on the part
of the public, exhibitors, trade papers, maga-
zines and newspapers."
How Web Theatre Put
Over "Balto" Film
Taking advantage of man's inherent fond-
ness for dumb animals, particularly dogs, the
manager of the Web Theatre, Niagara Falls,
Ontario, Canada, displayed a keen insight
into human (or humane) psychology in his
arrangement of "ad" copy for the two-reel
Educational Special, "Balto's Race to Nome,"'
in the columns of the Evening Review.
Use was made of three columns by four
and one-half inches of display copy to em-
phasize the extraordinary heroism of the
renowned canine hero, "Balto." It was done
in a way that would appeal to every true
lover of dogs and make him or her want to
witness the film itself, so stirring was the
word message put across on this wonder-
dog of the northlands.
Incidentally, the space used to advertise
this short feature was more than four times
that devoted to the longer film on the pro-
gram— a policy so many showmen follow
today, when the short reel has superior
patronage building value.
P. A. Parsons, of Pathe, temporary chair-
man, presided at the meeting, at which plans
for a nation-wide comedy exploitation month
to be held in the near future received the
most favorable consideration.
A special campaign committee to handle
the details of the nation-wide short feature
exploitation campaign was appointed, and
will begin work immediately. This commit-
tee consists of Mr. Parsons, Gordon White,
of Educational Pictures ; Julian Solomon, of
Davis Distributing Division ; Nat Rothstein,
of Film Booking Offices of .'\merica. Inc.;
Dr. W. E. Shallenberger, of Arrow Pictures ;
Paul Gulick, of Universal Pictures Company,
and W. C. Hill, of the Fox Film Corporation.
Jerome Beatty, who handled the Greater
Movie Season for the Motion Picture Pro-
ducers and Distributors of America, Inc., of
Brooks Back From Tour
E. Oswald Brooks, serial sales manager of
Pathe Exchange, Inc., who has returned
from an extended tour of the organization's
branches, reports that everybody is very en-
thusiastic over the forthcoming serial "The
Green Archer."
Mr. Brooks' trip took him to Washington,
Charlotte, Atlanta, New Orleans, Dallas,
Oklahoma City, Kansas City, St. Louis, Mem-
phis, Indianapolis, Cincinnati and Pittsburgh.
which Will H. Hays is president, will consult
with and advise the committee.
The S. F. A. A. at its meeting on Wednes-
day adopted a constitution and bylaws, pre-
pared by a special committee of its mem-
bers.
Complete details of plans for Comedy
Month are expected to be available for an-
nouncement next week.
Mr. White is the temporary vice-chairman
of the S. F. A. A., and Mr. Solomon the
temporary secretary.
Art Poster Broadside Proclaims
15 th Anniversary of Pathe News
A
HUGE art-poster broadside proclaim-
ing the 15th anniversary of Pathe
News and the big advertising cam-
paign being conducted in the newspapers to
aid exhibitors in selling the newsfilm to the
public, has been mailed to every theatre in
the country.
The center spread of this big broadside is
a graphic art depiction reproduced in full
color from the original painting by William
de Leftwjch Dodge, the famous artist whose
murals adorn the walls of some of America's
greatest public buildings. This painting
illustrates the importance of Pathe News and
in its symbolism pictures the progress of the
news bearer from the days of the ancient
Greek, whose fleet-feet bore the tidings of
distant lands to his king. The pony express,
the express train, the airplane and the radio
are all shown as disseminators of news.
Grouped below the painting by Mr. Dodge
are sixteen still pictures showing progressive-
ly the greatest news highlight of each year
from 1910 to 1925.
On the reverse side of the broadside, one
half of the space is devoted to the national
newspaper campaign instituted in behalf of
Pathe News to aid exhihibitors in telling
their public of their prestige in the presenta-
tion of newsfilms.
THE WEB THEATRE, NIAGARA FALLS, ONTARIO, CANADA,
played up tJte human element in advertising the Educational Special,
"Balto's Race to Nome." Every man and woman loves dogs, and in this
"copy" the two-reel special is given full play over the feature picture.
Extra!
WEB
THEATRE
Friday & Saturday Only
The soul-stirringr stru.;-
gle of man and dog to
save a plague-stricken
city.
Through blinding
zard.
50 Below Zero
bliz-
Jf you never loved dogs
before you will after
you see Ihis picture
BALTO, hero of the
famous dash to save
Noma
IN
"BALTO'S RACE TO NOMf''
IJ.Uo IS a pure flooded Siberian who
unill .niicr ihc pttytcni cxpluti, nrvn
>-t\'\y iiuy world cx(.ciit Mic liiuiU'i
sphci-c ItounrJcU by the stMisely
iiltuul Nome,
He ts six ycavs oltl— prune of a
t.iriyink- iloff « life— Ls n brownish black
anil v as en lowed by nature wilh whil<'
miiltt- the mulamtiie, which is hnU
wolf, the Siberian i>as an unswerving
urfvvlion foi- Ills iTuistei- and turns a
fiicndly eye lowaid all human kin' I.
Only when hl« mu:«tcr, oi the I'ted ni-
ls ia;iyinff. ix thvcalene*! with atlatk
will hf uncover "his siibre-likf fanes and
emit tlic ominouM »nari ih.'tt usually fs
sufTicifnt to di1vc away any ^jKrny
Ralto was the ".xhAft dog " of the team
—the dOK nearest the;..sletl. \Vhei\ tho
lillndinsr blizrjird stopiwd the lead nos.
K;i8.^on substituted three other vlORs but
each iclupcd to break trail or face tho
killiQ,; .storm. Kasson then look Balto
from his; position, harncs-sed him at the
head of Oie line— and Balto. the sinallcst
doK in (he outfit — borc-d into tho sionn.
found an\l hold the trail ann literally
di-jg-.;('a tho cxhaustrd tc-.jm mit* Num.-,'
DON T MISS IT
WEB THEATRE
FRIDAY and SATURnAY
-WEB=
THEATRK
Pick of the Pirlures
A llnion Theatre
Pick of (he Pictures
S'iow<! at 7.:ifl and 9.00
MATINEB
S.ATIIRnAY, L'..10
TONKiHT AND .SAU'RDAV
EXTRA! EXTRA! LOOK!
Balto's Famous Dash to
Stricken Nome Alaska
Si'C 111' m.^(l (l.isli Willi soiuiii for llic diplilhcii.i-sfriekcn
rily. l-"v. iy liuskir cloyl ji hero. Sonic diril in llic- diitli
lhrou^ll snriwstorins :iii<l /.oro wcallu r.
Oflicial. picliirr.s M i incd al :i liii< r\pi iisc.
A I . SO
A Big Auto
Racin? Drama
.M.*0
PACINC tor LIFE
"HOT DOG"
A (^reat Animal Comed/
S.\MF3 PRICES
Selling the Picture to the Public
This Department Was Established September 23, 191 1
Edited by Epes Winthrop Sargent
Small Town Hustler Makes Business Tunnel Tickets
By Adapting Stunts to His Location for Iron Horse
TORRINGTON, Conn., may object to
being called a small town. It's a lot
larger than scores of smaller places,
but then it is smallej than some other places,
and with a smaller population to draw from,
there is less money with which to work
stunts.
In this situation there are a lot of mana-
gers who look at the big town stunts, sigh
regretfully and decide that they 'can't afford
to do them. They will cost too much money.
Then the manager and some one else takes
over the house, and if he is the same type,
he goes through the same experience.
But the Alhambra Theatre, Torington, has
an exploitation man by the name of John
Scanlon, and he knows that if he can't
do what the big time house does, he can
at least essay a colorable imitation, and he
goes to it.
He figures out that he can whittle most
stunts down to the size of his advertising
allowance.
Olympia Candy Company
SPECIALS THIS WEEK
Lady FinKers l'.)c III. Pure Croam Fudcc 19c lb.
Milk Chocolate Ass. Nuts 69c II). Peach Blo.ssoms 39c lb.
HOT DRINKS, SANDWICHES - HOME MADE CAKE
(An Assorlmcnl Of Fine Home Made Candies)
F reel
A Free Ticket To Any Showing Of
CHARLIE CHAPLIN
"THE GOiORUSH"
AT THE ALHAMBRA THEATER
SUNDAY EVE, TO WEDNESDAV
Be r.j%cn With Each Box Of
GOLD RUSH SPECIAL 49c PER BOX
SMI Kll\^ i)Sl.\
A United A-tists Release
THE CANDY THREE FIVES
He had Chaplin in The Gold Rush recently.
He liked an idea recently exploited in this
department. A Seattle manager provided all
the news boys with huge printed badges for
The Iron Horse. They wore them for a
week and were given a free ticket.
Printed badges would have taken more
money than Scanlon had to spend, but that
didn't even make him hesitate. He got the
point of the idea. It was not the printed
badge, but the publicity, so he told the local
boys that if they would come around with
old derbies he would fix them out.
The blank sides of insert cards and a mark-
ing brush replaced the printed badge. This
did not look as well, but it was perhaps even
more conspicuous.
There were not many newsboys, but in a
couple of days most of the local boys were
flourishing derbies and demanding a card-
board. He hired some, but could not take in
the whole town, so some of the kids made
their own signs and wore the hats just to be
in fashion.
The effect was precisely the same as in
Seattle. Everyone in town knew that Chap-
lin was coming. That was the important part.
The printed badge was merely a detail.
The photograph is -a bit vague, but you can
get the idea. You also can see Mr. Scanlon's
first attempt at art work. It might be a
better likene.ss, but it could be no better
publicity.
Looking around for something else, Scan-
lon picked on a local candy store. He gave
them 20 single tickets and sold them moi-e
at a reduced price.
The store made up a "Gold Rush Mixture"
and sold it for 49 cents with a free ticket
to the show. He loaned them a couple of
mats and they got out a throwaway and
took a three fives in the newspaper. The
latter supplemented the Alhambra announce-
ment and the former saved the cost of a house
throwaway.
Got the Business
Both the house and the store profited by
the advertising. The store sold its candies
and the theatre sold its tickets. Both were
pleased, both made money. The store spent
no more than usual, and the theatre spent
less.
Every stunt in this department every week
can be cut down or built up to fit your
particular house.
Mr. Scanlon used the Cinderella stunt on
Romola, using a V/i AA slipper, a pair of
which were donated by the cooperating shoe
store, in return for a large painted sign.
There is nothing to connect Romola with
shoes, but there is nothing to prevent the
Cinderella contest, and Mr. Scanlon figures
on a merchant tie-up of some sort every
week. He appreciates the extra advertising
he gets.
Here's a clever idea for a box office stunt
on The Iron Horse from the Capitol Theatre,
Calgary, Alta. The front was partly a paint-
ing and the tickets were sold through the
mouths of the two tunnels, there being two
cashiers.
A Fox Release
THE TICKET BOOTH
There have been hundreds of engineer per-
ambulators and model locomotives used on
this picture, but they are pretty much alike.
It's a relief to get something really new, and
we do not recall having seen this idea used
before.
The two men on either side of the box
office are ballyhoos, dressed like two of the
Three Musketeers in the play.
Charles S. Sewell, our editor of reviews,
makes the suggestion that the "seven keys"
stunt generally being used on Seven Keys to
Baldpate be made even more typical by set-
ting the keyhole in which the keys are to be
tried into the back of a picture of a bald-
headed man. This will give both the seven
keys and the bald plate. Also it will greatly
enhance the value of the stunt.
A Unili-d Aiiisl.t Ktlrosc
THE NEWSBOY BADGE IDEA ADAPTED TO A SMALL TOWN
John Scanlon, of the Alhambra Theatre, TorrinKton, Conn., could not afford printed
badgea, (o he painted his own, and while the brush was wet he did a picture of
Chaplin, which is seen in the baclcKround. It broucht him in the coin.
256
MOVING FICTURE WORLD
November 21, 1925
A Drawing Contest Where You Earn the Money
Draw Phantom's Face
To Win Cash Prizes
Personally we think that it is worth more
than five dollars to draw Lon Chaney in his
make-up as Death in the masque scenes in
The Phantom of the Opera, but out in Sioux
City this latest drawing contest went over
with a smash. It was the opening gun of
the Plaza Theatre and was working in a
two column ad donated by the Journal in
return for the idea and $10 for prizes. This
is the display; a two sixes.
Production Hints from Edward L. Hyman
Managing Director, Mark Strand Theatre, Brooklyn
Draw the Phantom's Face!
>r. look In hla ■FtiHatlonal
THE PHANTOM OF THE OPERA"
(be PEaia Theater the
Pratv ih« f«attr^ (b» Phiuitom and wjiv raah prtzen and theater ticheta!
Tuu've eeen Lon Ctenev a« ''The Huni^Hback of Nolm Dame " You've
■een hhn In "thf.- 'Wlrarle Man ." 'The Shuck. ' anfl other ecreen produo
IB lr\ most aTot«BQue make uo How wUl he make uo for hla marvel
Dflrl In "Tbe Pbfl
•oniianylni aketch
rhaotom of tbe
OiXnf ■ alen your
name ahd addre-^e
In the spar* be
Inw and man tt In
to "Tho Phantom
of the t>p«ni" CoQ
test Editor, cai-e.
The SlotjK City
Journal Tt^e best
win li
tlL-keta
rill
id two
All Drawint;* Muj)t Be. Entered Before Midnight.
Saturday. Oit; 17 Wtonertt Will Be Announced
.MftiidaT, Oct. 19
Renternbm- Tbi.s Contest Closes :
SalunJay t>ttober 17
A Universal Release
THE PHANTOM CONTEST
It was a comparatively simple matter to get
the details of the face. There were pictures
all over town, in the movie magazines and
in the papers, and entries were received from
Iowa, South Dakota and Nebraska. About
175 artists competed ; which is no gauge of
the interest excited. Ten ticket prizes backed
the cash awards.
"Little .'\nnie Rooney," Mary Pickford's
latest, was put on with the Mark Strand
Topical Review and three stage presentations,
the hitrycst 'if wliich w'as the atmospheric
Ijrolqgue to the feature.
] .'Mtogether, the perfor-
] mance ran two hours
and two minutes, of
which time "Little .^nnie
I Rooney" required one
; hour and thirty-one
minutes. The Review
Vttk- I ^ took an accustomed
^^^^^^ eight minutes, and the
I^^H^^.o^^^l presentations twenty-
^^^^^^"^^^^ three minutes altogether.
E^ch deluxe show
opened with the "Second Hungarian Rhap-
sody" (Liszt) by the famed Mark Strand
Orchestra, with an original piano cadenza
by Lilly Kovacs. Overture took eight minutes
with following lights : Purple spangled draw
curtains closed across small production stage
and lighted by four orange arch spots; blue
foots, red borders ; medium blue Mestrum
flood on musicians from projection room and
amber flood from the dome. Straw spot on
soloist from overhead as she played from
her place in the orchestra.
Harry Breuer, xylophonist, from his place
in the orchestra, played "Kitten on the Keys."
Lights : Overture lights remained, with am-
ber flood taken off orchestra and spotted on
the soloist. Three minutes.
After the Topical Review came the pro-
logue, programmed as "Little Annie Rooney's
Gang," and running twelve minutes. The set
had a leg drop of tenement houses backed up
by the Brooklyn Bridge transparency drop.
A wooden fence ran across the stage, and a
dozen kids scrambled up over this as a boy
tenor sang "My Old Lady," the opening num-
ber. Then came dance specialties by mem-
bers of the "gang," and then an Italian folk
song by baritone hurdy-gurdy man with
monkey. Then came the Charleston danced
by \ irginia Bacon, made up as Mary Pick-
ford. The number closed with an ensemble
Charleston.
This elaborate campaign was planned
by Jack Edwards of the Universal office in
Hmaha. He was hitting on all six.
To stimulate matinee business a ticket good
niilv in the afternoon, was given each woman
who purchased a copy of the book or a
Phantom lipstick from a department store;
"'hich more than paid for the tickets in the
"•■wsoaper advertising it gave.
The Xew York office aided in procuring a
display of Phantom Red gowns and other
wearing apparel, and a showing was made
that won a special newspaper story on the
new color.
The "Showing the Making of a Motion
Picture" layout, first used in Scribner's
window in New York, was laid of! to a kodak
shop on the grounds that a graflex was used
to make the pictures, and fifteen tickets were
given a bookseller to be placed in copies of
the popular edition.
Book markers were used by the library,
rotos were placed in the Chicago Sunday
newspapers, and there was a wireless hook
to the Faust music by soloists supplied by
the theatre.
Edwards gave them everything tlie big
cities had, and the picture did a circus
business.
Newest Brooms
Because he uses a certain type of vacuum
cleaner, George T. Cruzen, of the Palace The-
atre, Lockport, N. Y., got the company to
make a display of its cleaning device with
allusions to New Brooms at the Palace, add-
ing that the Palace was cleaned by its make
of cleaners. The window was a good one, so
it sold tickets.
A Universal Release
TWO STUNTS ON THE HUNCHBACK FROM THE PALACE THEATRE, GUATEMALA CITY
J. Carter Searcy, who is both a distributor and manager of the finest theatre in the Republic, writes that these displays are compara-
tively inexpensive, and that he had two packed houses, with more in prospect on The Hunchback of Notre Dame. Mr. Searcy writes
that with sugar prices up and coffee still higher, it looks like a good theatrical season for the Palace.
JSJovember 21, 1925 MOVING PICTURE WORLD 257
Clown Makes Good Business for The Freshman Run
''Deaf Soldiers to
Exploit Lightnin^
Taking an old stunt out of the camphor
balls, the Strand Theatre, Seattle, used two
old men, dressed in makeshift uniforms, not
too much like the G. A. R., to exploit Light-
nin' at that house.
Getting two old men, 75 and 88, the ex-
ploitation man coached them carefully for a
couple of days before he put them before
the public. Even then he followed them, un-
obtrusively, to stage manage their stunts.
They boarded street cars, walked down the
streets or parked on corners. Feigning deaf-
ness, they would shout to each other their
anticipations of seeing their old comrade,
Bill Jones, at the Strand Theatre.
And as it always happened that they were
going away from the Strand, scores of people
undertook to set them right. If they were
on a car they would thank their informant
and get off, presumably to take a car in the
other direction, but really to board another
"wrong" car. On the street they would face
in the proper direction for a block or two
before turning.
Only once did the stunt fail to work. That
was when a mildly intoxicated man insisted
upon bundling them into a taxi and pay-
ing their fare to the Strand.
They never asked anyone the way to the
Strand, but waited until some kind hearted
person volunteered the directions, which
made the stunt look even less like a plant.
Care was taken not to give oftense to the
G. A. R.
Finds Lobbies Pay
if Plays Are Qood
Sending in a couple of lobby photographs,
S. C. McGregor, of Smalley's Theatre, Wal-
ton, N. Y., writes that he finds them a good
investment since a display costing around
$15 wil bring in anywhere from $50 to $150
additional receipts.
His samples are the ones shown on Street
of Forgotten Men and on the Freiburg Pas-
sion Play. The latter is the more artistic.
Mil
A Pathe Release
A CLOWN FRESHMAN AT A FOOTBALL GAME IN BRIDGEPORT
This is the first time an exploitation stunt has been worked on a local athletic field,
and the comedian kept things lively before the eame and during the intermissions.
One thousand Lloyd megaphones were distributed to the fans
but the photography is rather weak.
Ill the example shown the brick wall which
appears back of the cutout figures is a part
of the decoration, apparently done on heavy
paper. The compoboard base is thrown at
an angle from the entrance door to the inner
corner of the lobby, but in the Passion Play
design the base is straight from the outer to
the inner door. Apparently Mr. McGregor
likes this base for the display of the title.
He usually runs a display about ten days
in advance of the picture and finds the chief
value of the showing to lie in the business
it gets from those who are not regular
patrons. The regulars form the steady busi-
ness. The floaters can add as much as $150
or even a little more to the receipts if they
are pulled in. If he can reach them with
$15 investment, he figures it good business.
A I'aram-
THESE LOBBIES SHOW A REAL PROFIT IN BETTER SALES
S. C. McGregor, of Smalley's Theatre, Walton, N. Y., finds that a good lobby on the
right sort of picture will draw an additional $50 to $150 and he can put them up for
around $15 each. It does not pay him to try and slide over the indifferent feature.
Put Clowning Lloyd
on Football Field
M. Rosenthal, of Fob's Majestic Theatre,
Bridgeport, Conn., writes that there are so
many available on Lloyd in The Freshman
that the main problem is not what to use, but
what to leave out.
His best bet was worked the Saturday be-
fore the opening. There was a football
game, the opening of the local season, and
he put a Harold Lloyd out on the field, with
a water bucket. He was a good comedian
and in the intervals he filled in with comedy
shmts which reacted in favor of the Fresh-
man.
For a week in advance he made a heavy
drive on the Frcshie song, and tied a store to
tiic book and song for practically an entire
display. Radio stores hooked to a Freshman
radio set and florists were tied to a Freshman
Corsage.
Five hundred Lloyd caps were given out
and 1,000 megaphones were distributed,
mostly at the football game, to build up on
the clown, which by the way was the first ex-
ploitation stunt ever worked on a local
athletic field.
The "How many Lloyds?" cut from the
press book was worked up for a newspaper
contest, and the sporting writers all sup-
plemented the work of the photoplay edi-
tors. With the ushers in football suits and
goggles the previous week — when dressed
up ushers do the most good— and all other
employees in goggles, the picture was put
over fo*- a v/hale of a business.
|iiiniil:iiiiiiiiiii!iiiiiiiiiiliiiiiliiii'iiiiiiiiiii!ii<!iiii!iiiiiHiiii!iiiiiiiiiii{:!iiiiin^
I Prepare Now |
( for Your |
Xmas Xploitation |
.^llllCL.inii tlllillMllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllM^^
8 MOVING PICTURE WORLD November 21, 1925
Got Fine Position for Commandments on a Score
A Paramount Release
GETTING THE BIG PLAY ON A WORLD SERIES SCOREBOARD
John W. Creamer, of the Strand Theatre, Chillicothe, Mo., put his announcement
of The Ten Commandments directly in the centre of an electric score board during
the recent geimes. You could not ask for a better position than this anywhere.
Free Lemonade for
College Students
Because Texas University was opening
about the time he was to show Don Q, E.
B. Roberts, of the Majestic th^^tre, Austin,
Texas, sent lemonade to be served the
students on registration day with the com-
pliments of Don Q.
So they would know who Don Q was,
he sent along a pack of the house close-
ups overprinted in red with the telegraphic
announcement that the picture would be
shown at regular and not at increased prices,
the announcement being made in the name
of the District Manager.
The lemonade on a hot day made such a
hit that Mr. Roberts sent up enough for
5,500 persons on the occasion of the first
college rally, and this time the kicker was
a telegram from Douglas Fairbanks convey-
ing his compliments and best wishes to the
student body.
Of course in a college town all this was
real news, and even those who did not get
the lemonade appreciated the attitude of
the theatre toward the college boys.
Good will was built up that will last all
season.
Scared the Workers
The employees of the Franklin Auto
Works, Syracuse, N. Y., were surprised lately
to receive pay envelopes printed in red with
"To all employees." Inside was a slip with
one red line reading "One day's notice," but
the remainder of the copy, in black, explained
that it was notice of the arrival of The
Lost World at the Strand Theatre.
It's a variant of an old idea, but Clifif Lewis
writes it was new in Syracuse and decidedly
eff :ective.
Put Commandments
on Baseball Field
John W. Creamer, of the Strand theatre,
Chillicothe, Mo., comes out of his long silence
to tell of his success with The Ten Com-
mandments. He lists 27 various points of
attack, the most picturesque being a con-
nection with the newspaper score board or»
the World Series games.
This was an electrical device to indicate
the plays by means of lights, and Mr. Cream-
er plastered a card directly over the
diamond, as shown in the cut. Getting a pre-
ferred position such as this gave him a
direct appeal to practically every male in-
habitant, and many of the women. Any-
wheres on the scoreboard is regarded as a
strong stunt, but Creamer made it a bullseye.
His first stunt was worked a month ahead.
He had a packed house for The Thunder-
ing Herd and he stopped in the middle of
the picture to flash a slide announcing that
he had just received telephonic confirma-
tion of the booking of The Commandments.
Eiglit hundred persons went out to tell the
rest of the town.
Tli« following night he started with eight
slides, changing copy weekly. As soon as
he could get it painted, he put out a 35 foot
ban ler at the rear of the auditorium, which
was illuminated as the crowd passed out.
His posting and window work was started
twenty days ahead, and at the same time he
painted the lobby mirrors. Mail pieces went
to all local R. F. D. routes as well as some
out of adjacent towns and 24-sheet stands
were used in the same outside territory for
two weeks ahead.
A preview two weeks in advance, with
opinion cards, gave him much of his news-
paper ad copy as well as lobby display
material and also brought a sermon. He
got 200 column inches of free publicity in
the newspapers, with a number of display
ads, the best of which was an appeal to
those who do not usually attend the theatre.
A Firsl National Release
TWO FLOATS USED BY LOEW'S STATE THEATRE, NEW YORK, FOR GRAUSTARK
Carl Levy, exploitation director, borrowed a fifteen foot model of the Cunard steamer, Franconia, and mounted this on a truck.
He also built a throne for Norma and her boy friend, and sent this along the streets. The floats took turns parking in front of
the theatre at showing times, but were not permitted to stay very long as they blocked traffic on a busy comer.
November 21, 1925 M O V I N G P I C T U R E W O R L D 259
Canadian Records Cleaned Up by The Gold Rush
Canadian B^ecords
Fall to Chaplin
A Fox Release
HERE'S AN OIL-BURNING TRACTOR DRESSED AS IRON HORSE
Planned for the Rowland & Clark Theatres, Pittsburgh, this was framed with sheet
metal, with a railroad bell and old fashioned headlight from the Pennsylvania Railroad.
It could make three and a half miles an hour, but it smoked like the limited.
Although offered at regular and not ad-
vanced prices, the engagement of The Gold
Rush at the Capitol theatre, Montreal, not
only broke the house records, but is be-
lieved to have broken all Canadian records,
according to reports from Montreal.
Harry Dahn realized that he would have
to hustle some for The Pilgrim was not a
record breaker. He broke into the papers
with advance work about three weeks ahead
of the opening, and started his regular ad-
vertising campaign a week later, or four-
teen days ahead of the show. He took large
spaces and stressed the human appeal of
the story as well as the New York success
of the play. He made an appeal to every
man, woman and child to see the produc-
tion, with an especial appeal not to wait
until the second week of the engagement.
Chaplin moustaches were distributed to
the schools, and the C. P. R. Telegraph of-
fices, of which there are some fifty, includ-
ing hotel lobby offices, made a display of
special advertising.
A real novelty was the creation of a
Charlie Chaplin derby by a local manufac-
turer. There was a full window display of
the hard-baked tiles that caught the atten-
tion of all on the busy shopping street.
The phonograph companies were tied to
Chaplin music and six large ice cream par-
lors were persuaded to stock the Charlie
Chaplin Sundae.
An even better hook-up was with a local
taxi service, with each cab carrying small
window signs, with a supply of heralds in
a rack inside the car. Naturally the pas-
senger picked out one as he sped toward his
destination.
But the biggest noise of all was the tie-
up with a local race meet for a Gold Rush
purse. This got advance front page pub-
licity in all of the newspapers.
What-I-know booklets were distributed on
the race trains, the full title being "What I
Know About Horses." The inside page
answered "Nothing but added information
as to the starters in the Gold Rush purse,
with the 1-2-3 choice of a local newspaper
handicapper. There was a line referring to
the back page for past performances, but
these referred to the success of the play and
not the racing form of the runners.
At the track motion pictures of the grand-
stands were made, with the announcement
that these would be shown at the Capitol,
and most everyone came to see if he was
in the picture.
Another valuable stunt was a window pro-
jection of a trailer by means of a new ad-
vertising projector, which was used for the
first time for this picture. It was located at
the chief transfer point and generally had
traffic blocked.
Another Qazer
Dressing a man as a Hindu and sending
him around town with a crystal ball on a
small tray was the way the Haines Theatre,
Waterville, Maine, put over The Mystic,
while a dry goods store announced that there
was no mystery about their bargain prices —
they left mystery to the Haines.
Digging back into the past, it is well to
remember that a small goldfish globe, upside
down, .-(lakes a very good crystal ball in a
pinch.
Qreen Eyed
Little was done on the Unholy Three by
H. L. Williamson, of the Superba Theatre,
Raleigh, N. C., but he got the best Satur-
day business the house has ever enjoyed.
Tiie big appeal was a lobby cutout from
the 24-sheet. Chaney's eyes were cut out
and faced with paper backed by green lamps
on a flasher. This doesn't sound very strong,
but it surely got attention. Try it for your-
self.
Think up some stunts to ivin the Christmas
■!hoppcr. Don't let the slump hit you too hard,
lloiv about afternoon tea?
A l-irst National Release
HOW ONE FIRST NATIONAL EXCHANGE HELPS EXHIBITORS
This brontosaurus has been helping to break records all through Oklahoma. It was
built for the First National exchange in Oklahoma City, and is the idea of its manager,
E. D. Brewer. It can be rented by exhibitors who run The Lost World.
260
MOVING PICTURE WORLD
November 21, 1925
A Movie Ball Will Clean Up Coast of Folly
Warner Bros. Release.
THE CHARLES CHAPLIN TELEGRAM ON WARNER'S THEATRE
A telegram from Charles to Syd Chaplin on the opening of The Man on the Box wa«
reproduced in two-story size on the front of Warner's Theatre, New York. The line
reads: "From one great Chaplin to another." The cabs were part of the street bally.
Varied His Stunts
on The Lucky Devil
Several stunts, all tied to the automobile,
enabled George Rea to draw plenty of extra
sales to the Grand Theatre, Columbus, Ga.,
on The Lucky Devil.
His best bet was a race for pedal autos
driven by boys and girls under eight. This
was run off in front of the theatre, a couple
of blocks being roped off by the police that
no harm might come to the kiddies. Music
was supplied by the Boy Scouts, and the
Scouts and racers later were guests of the
management at a special showing. The prizes
ranged from 20 to 5 tickets to the Grand.
The stunt drew the largest crowd ever gath-
ered on the street.
Automobile races on Labor Day were ad-
vertised by the presence of the racing cars
in the Labor Day parade, and two of these
were bannered for the attraction, as well
as the sDeediest car on the track.
A local agency put out a sealed bonnet car
with the offer of a pass prize if it was found
going faster than ten miles an hour between
stated times, or if it went dead. It did not
hurt any when a policeman pinched the
driver for making eleven miles.
A balloon was sent up, carrying the offer
of $10 in trade at a local garage and ten
tickets for The Lucky Devil. It sailed all
over the city before it finally drifted out of
town.
It not only made big business, but Mr.
Rea has motion pictures of the kiddie race
to run with some future attraction.
Inflated Ferals
If you do cross word puzzles you know
that ferals are wild animals. Wild animals,
of the sort you blow up and use for bath
toys for the kiddie, were one of the stunts
used by W. A. and W. H. Popham, of the
FJite Theatre, Kamsack, Sask.,.for The Great
Circus Mystery.
In a drug store window a display of these
rubber lions and tigers made a big flash and
backed up a cage full of wild animals in the
lobby. But the cage was lath and the
animals' cutouts.
For the first chapter the local stores were
sold the admission tickets at a reduced rate,
and gave them as trade premiums. This is
getting to be a favorite stunt.
Movie Ball Was
Qood and Cheap
Getting a big stunt for very little put
over The Coast of Folly to a very nice busi-
ness at the Majestic theatre, Austin, Tex.
E. B. Roberts laid off the idea of the
movie ball to a well-known dance orchestra
leader. He showed him stills of the ball and
gave him the general idea, offering to pay
for the advertising if the leader would take
the rental risk. He figured that it was the
same thing whether he advertised the
Movie Ball or The Coast of Folly so far as
cost went, but that a movie ball would be
a better advertisement for the picture than
straight display ads.
The roof garden of a leading hotel was
engaged, a number of prizes for the best
impersonations of stars were offered, and
the event was such a novelty that the town
flocked in. Since he was doing the adver-
tising, Mr. Roberts could hold the publicity
close to the picture, and he got all there
was to be had. The newspapers gave large
space in advance and larger to the story of
the ball itself.
A midnight matinee preceding the regu-
lar opening was another good box office
feeder.
Liked It
The Citizen's Bank, of Tampa, Fla., where
the real estate comes from, not only used the
"Ten Commandments of Thrift" on its illumi-
nated sign when the picture played at the
Victory, but it took a five eights, with the
house, for the opening day, sharing the cost
with Manager John B. Carroll.
One church passed a resolution commend-
ing the theatre for the presentation of the
story, and the play served as a theme for
several sermons.
Alternating
Romola and Lillian and Dorothy Gish are
the selling points in that Metro offering. At
the Hippodrome Theatre, Waco, Texas, a six-
teen foot shadow box was used to exploit
these two points. But the flasher arrange-
ment showed first the name and then the
players. Alternating gave much greater dis-
play value than would the combination.
These little points are what really help busi-
ness.
.4 Fox Release
THE BUSIEST LITTLE IRON HORSE OF THEM ALL
This pram for The Iron Horse was used to put over the 25-day and date showings
of The Iron Horse in Cleveland. Cards were changed so that the bally worked for
each house in that house's district and then hustled off to keep another date.
November 21, 1925
MOVING PICTURE WORLD
261
Malaney Makes a Splendid Splash for Don
Smashing Display
a Help to Don Q
Here's what M. A. Malaney did for Don Q.
at the Stillman Theatre, Cleveland. If you
think you can do better than this we'll be
delighted to have you send it in. That black
circle stands out from a 150 by 4 like a light-
house on a dark night, and backed by the
sketchy portrait sells almost before you start
to read. Most persons want to see Don Q.
They are only waiting for it to come along,
and the announcement is all that is required
to sell. But if additional argument should be
needed, Mr. Malaney has a lot of brisk talk
that should sell even an unknown star and
title from a flat start. Just because he has one
STILLMAK
-THE AT R E
Doug Is Back
DOUGLAS
FAIRBANKS'
h'i in Event of the Seajon— and at our Uiual Popular Pricei
A United Artists Release
THE BEST DON Q. AD TO DATE
of the outstanding pictures of the year Mr.
Malaney is not content merely to announce
the title. He sells it just as hard and just as
cleverly as though Fairbanks were an un-
known. He has the space. He might as well
say something, so he says something worth
while; something that will sell to the man
who possibly is not yet convinced. The use
of the Circle (in itself a strong display factor),
gives a certain amount of white space to
lighten the area, the type is mostly held to
one corner, where it can be read as a whole,
and there is plenty of character to the sketch
to back up the argument. A poor sketch
would have flopped the display, but this car-
ries out the suggestion of the talk.
Light Halftone
Hurt by Reverse
This three nines from Loew's Valentine
Thetre, Toledo, shows a fault that is far
more common than it should be. It is
seldom possible to work a halftone agamst
a reverse strip and get the value out of the
halftone cut. When the halftone is lighter
than usual— and good newspaper halftones
come up light— the result is a very poor con-
trast in which there is not even the value of
contrast, such as would come from the use of
a line cut. You cannot beat a bass drum
through a piano solo and expect the latter to
be appreciated, and you cannot get the value
out of a halftone if you club it to death with
a reverse strip. In the reproduction this looks
The Screen's Most Notable
Character Artist
m
THE
TOWER I
The itory of a mm who awakens
( lite through bis dauehler and who lows hii
a she goes utray.
FROM WASHINGTON
persons would regard "Greater than tiie Cov-
ered Wagon" as so palpable a lie that they
would not believe any part of the appeal.
Those same persons will buy another pro-
duction along the same lines by the same di-
rector, and the Columbia sells from this bet-
ter angle. Some managers will regard a 90
by 3 (six and a half inches), as a wasteful
extravagance to put over a column less than
two inches wide. It is not, for that six inch
width ensures the reading of the two inch
PONYJPCPRESS'
A Metro-Goldwyn Release
KILLING THE HALFTONE
better than in the original newspaper dis-
play, because the cut will come up better on
good paper. As originally shown, the strong
character make-up of Lon Chaney in The
Tower of Lies is lost because it is made
washy through the heavier mass of black to
the left. With a black letter on a white
ground this would have come through better,
Reverse should not be used alongside half-
tones of any sort if the best result is to be
attained. It is worse where the halftone lacks
full color, and you will get a light color if
you use the proper size screen. There is
little value, too, in the sales lines, which read
merely "The story of a man who awakens
to the beauties of life through his daughter
and who loses his reason when she goes
astray." That is not going to pull in the man
who is not sold on seeing everything Chaney
does. It gives no hint of the forceful play,
and carries not the slightest appeal.
appeal that would not be gained in so full a
measure with a single column layout. More,
there is appeal to the cut as such. It may
not sell many tickets without the aid of the
reader, but it is a powerful second to the type
talk, and the panel is cleverly set into the
cut and not to either side. It is one of the
most useful layouts to come from the Loew
liouses in Washington in some months, and
this means much, for they seldom use poor
layouts.
A Buried Title
Lacks Display
In a full page it is probable that this cut
for The Phantom of the Opera would get
over vcrv nicely, l)nt in the three fives used
Sells Pony Express
on Panel of Talk
Loew's Columbia Theatre, Washington, D.
C, uses a characteristic design on The Pony
Express, but does most of the selling with
the well displayed panel. If you have fol-
lowed the Washington advertisements you
will recall that they follow a general style
in w^hich the cut is mostly centered. The
sales talk is generally lucked away in one of
the lower corners. Here the regular form is
departed froni and the sales talk is centered
to get the interest, with its allusion to The
Covered Wagon. Here, again, there is no
talk of "Greater than." Rather this is "as
good as" which is plenty good enough. Most
A Universal Kclcasr
A BURIED TITLE
by the Rialto Theatre, Washington, D. C, the
title is buried, or practically killed by the de-
tails of the cut. We do not believe that this
is a plan book cut unless it is a reduction
262 M OV I N G P I CT U RE W 0 RLD November 21, 1925
Personal Guarantee Works Well in Chicago, Too
from a larger size. Sometimes a cut is taken
to form the basis of a display and then re-
duced, and this may be a reduction. That
would explain the loss of display, for a larger
cut of the same design would let the title
come through. The panel is given to the
supporting show, mostly to the orchestral ac-
companiment. Porbably the title was put
over in other ways but just as an advertise-
ment this is a poor example. Not only is the
title lost, but the use of too large a letter for
the top lines of the panel destroy some of
that display. The Rialto generally does very
much better than this. It's a good plan to
lay off any cut in which the title is largely
superimposed on the design. No matter how
good it may look in the press book, it won't
come through in newspaper work — and your
patron does not see the press book. Just
write that down in your little book of rules
and play safe.
Merry Widow Has a
Personal Quarantee
Here is the opening display on The Merry
Widow from the Roosevelt Theatre, Chicago.
There is a minimum of cut in this 100 by 3
because space costs a lot of money in the big
cities and the title will get over better than
any cut. You could sell The Merry Widow
on type alone. The very small lines below
TOMORROW »■ 9 30 .
A Metro-Goldxoyn Release
A PERSONAL GUARANTEE
the "tomorrow" run : "You can make a
rendezvous with romance ! It lives again in
this glorious love story of gay Vienna." That
gets it off to a good start, but the real punch
is the personal guarantee of Balaban and
Katz in the panel on the right. They refer
to the pleasure The Freshman has just given
and assure the reader that The Merry Widow
will be as acceptable. The personal guar-
antee usually is regarded as small town stuff,
but it works just as well in Chicago, and
would work as well in New York. Naturally
Balaban and Katz were first assured that the
play would live up to their praise, but The
Merry Widow is one of the most charming
productions of the season, and quite apart
from the favor in which the opera is still
held, it should make good in its own right
as a picture.
Rather yiuddy Cut
Carries Strength
This is not a particularly good cut, judged
by First National standards, and the print-
ing does not seem to have helped much. The
paper is soft and the ink has spread to kill
whatever sharpness of line there may have
been, and even the type is a little smeary.
But even on good paper this cut would not
have come up very well. And yet the pose
has a certain strength in spite of the crude
the feature, but it seldom does it as well as
in this example on The Man Without a Coun-
try. It offers what is substantially a full
A First National Release
CRUDE BUT STRONG
drawing, and conveys the suggestion of a
regular play, in spite of the weakness of the
man's face. It was used in a three tens by
the Rivoli Theatre, Baltimore, and serves to
give a good display to the star and title, while
the selling is well taken care of by the chat
at the. bottom. Up at the top we think that
the single phrase "The picture with the
mighty wallop" would have been better alone
in the space. It is better than the non-com-
mittal top line. "Here it is" does not mean
much of anything. The other phrase does,
and so is the better. Most of the spare space
is given the vaudeville feature, the short sub-
jects not being mentioned at all. Probably
there would have been more value to the
shorts than to the specialty, because people
come to know and look for the short features,
and these carry a real appeal each week.
Neti^ark Display
Carries Shorts
They like a lot for their money over in
Newark and Fox's Terminal Theatre gen-
erally catetis to this bargain hunting by
advertising the full program and not merely
A Fox Release
PLAYING UP THE SHORTS
space cut, notched to let in the talk on the
main title in the upper left and with a panel
for the remainder of the program in the
lower right. The space is a little more than
seven inches deep, for most of the selling in
Newark is done in the Saturday-Sunday
papers. The cut admirably carries out the
main theme of the story, but it is merely an
attractor to the space. The sales work is ac-
complished through the type talk. No very
large letters are used, even for the title,
which is only a 30 point, but double the
space and letters twice as large would have
given no more display. Holding all of the
lines down gives the same relative value, the
same sales value and a much lower space bill.
Lloyd Accessories
a Help in Houston
Making large use of the accessories sup-
plied on Harold Lloyd in The Freshman got
Harry Vandemark a pretty business for the
Queen Theatre, Houston, Texas.
He got a thousand megaphones and laid
some off to the Rotary Qub luncheon, one
being put at each cover. The president used
his to announce the picture and to remind
the members that they would need theirs
at the coming football games. The stunt was
also used at a similar luncheon the following
day.
Newsboys were given megaphones through
which to cry their papers and others were
sent to various football squads, and to the
rooters for the school teams.
The newsies and the football players were
all provided with Lloyd caps and about 1,000
cutout goggles were given schoolchildren,
many of whom wore them on the street with
good advertising effect.
A special front, with many pennants was
put on the house and a florist was induced
to offer the Freshman Corsage for the con-
sideration of students.
No broken records, but an excellent busi-
ness.
Straight from the Shoulder Reports
Exhibition Information Direct from the Box-Office to You
Edited by A. Van Buren Powell
Associated Exhibitors
NEVER SAY DIE. (6 reels). Star, Doug-
las MacLean. The stagre play, well produced.
A good comedy that should please the aver-
age. Good tone. Appeal 75 per cent. Tes for
Sunday, no as special. Draw farmer, small
town class, town 600. Admission 10-25. H. P.
McFadden. Reel Theatre (200 seats), Na-
toma, Kansas.
F. B. O.
AMERICAN MANNERS. (5,200 feet). Star,
Richard Talmadge. This is a very good com-
edy-drama. I did not have any music to go
with picture, but the crowd laughed so much
that they did not miss the music. I always
have a good crowd on a Talmadge picture.
Tone O. K. Appeal 90 per cent. Tes for Sun-
day, no as special. Draw all classes, town
200. Admission 10-35. R. N. Rounds, Scenic
Theatre (180 seats), Kadoka, South Dakota.
BANDIT'S BABY. (5 reels). Star, Fred
Thomson. Fred always packs our house, even
after a three-day run of the "Lost World."
Suffice to say It has everything his audience
usually have to expect, but this one is un-
usual in that he has a baby in it and thus
complications ensue. Good Friday and Satur-
day film for your western fans. Don't be
afraid of it. Tone O. K. Appeal 95 per cent.
No for Sunday or special. Draw mixed class,
town 1,300. Admission 10-30. Pace & Bouma,
Rialto Theatre (300 seats), Pocahontas, Iowa.
BREED OF THE BORDER. (4,920). Star.
Plynn. Flynn has a good personality, but that
cannot overcome the fact that they put him
in poor stories. This one is better tlian some
of his. Tone good. No Sunday and as special.
Appeal 70 per cent. W. C. Geer, Princess The-
atre (175 seats), Vermont, Illinois.
BOB CUSTER PICTURES. Has built up
more of a following than any other star in-
troduced in last two years. Book his series
and play them regularly, then you will run
an ace-Bet for Saturdays. A. M. Rosenbloom,
Home Theatre, Rochester, Pennsylvania.
BROKEN LAWS. (6.413 feet). Star, Mrs.
Wallace Reld. Boy, this is a wonderful pic-
ture. Sure fetches in the people. Sure is a
credit to a theatre to play a picture like this.
Be sure and play this one. I raised the ad-
mission. Tone good. Sunday, yes. Special,
no. Appeal 100 per cent. Farm class, town
of 150. Admission 20-40. Robert W. Hines,
Hines Theatre (150 seats), Loyalton, South
Dakota.
OLOUD RIDER. Star, Al Wilson. Why
don't they make more of them like this one
and "The Air Hawk." My patrons keep beg-
ging for airplane pictures. Kept them on the
edges of the seats many moments throughout
the picture. I bought these so low I still be-
lieve I stole them. Tone, good. No Sunday or
special. 100 per cent, appeal. Draw farmers
and laboring class, town of about 375. Ad-
missions 10-25. Ed. P. Cox, Princess Theatre
(450 seats), Bristol, Colorado.
DANGEROUS COWARD. (6 reels). Star,
Fred Thomson. Our patrons liked this one
and told me so. Thomson and Silver King
are good and are gaining popularity here.
Tone good. No Sunday and as special. Very
good appeal. Draw town of about 175 and
also rural. Admission 10-25, specials 15-30
and 25-50. W. C. Geer, Princess Theatre (175
seats), Vermont, Illinois.
FIGHTING DEMON. Star, Richard Tal-
madge. Plenty of action and worlds of fun
in this feature, which satisfied 100 per cent.
Good thing for us little town exhibitors that
there Is a Dick Talmadge, a Fred Thomson
and a Buck Jones to fall back on once In a
while. While the patronage wasn't extra on
this one, It wasn't the fault of the picture.
Fair tone, strong appeal. Sunday, here yes;
piiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^
1 Boys, these tips are contributed by §
1 u«, exhibitors like yourselves, to help 1
I you pick the pictures that are most g
1 likely to please your patrons. §
g "It is my utmost desire to help my |
g fellow man" — that's our motto. We |
f play fair by you and by the pictures 1
= we have run. 1
1 You can help us in return for our S
I willingly given tips. Send reports on |
I the pictures you have used— especially g
I late releases. "OUR GANa" |
iliiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiim
special, no. Draw general class, town of
about a thousand. Admission 10-25 to 15-35.
H. H. Hedberg, Amuse-U Theatre, Melville,
Louisiana.
POOLS IN THE DARK. (7 reels). Stars,
Matt Moore and Patsy Ruth Miller. Poor
paper for small town, but some corking press
stories, and I went strong in these and
packed them in solid. The picture was real
entertainment for everybody. The old ones
enjoyed it as well as the kids, and that's say-
ing a lot. Tone fair. No Sunday and special.
Appeal 95 per cent. Draw farmers and labor-
ing class, town about 375. Admissions 10-25.
Ed. P. Cox, Princess Theatre (450 seats),
Bristol, Colorado.
GALLOPING GALLAGHER. (4.700). Star,
Fred Thomson. A good western feature with
Fred and Silver King doing good work. We
do not believe any small town can go wrong
on these. Tone good. No Sunday and no as
special. Appeal 90 per cent. Draw town of
about 175 and also rural. Admissions 10-25,
specials 15-30 and 25-50. W. C. Geer, Princess
Theatre (175 seats), Vermont, Illinois.
GALLOPING VENGEANCE. Star, Bob Cus-
ter. A good action western. Custer is becom-
ing more popular each time shown. Plenty
of thrills. R. L. Nowell, Idlehour Theatre.
Monroe, Georgia.
GIRL OP THE LIMBERLOST. (6,500). Star
cast. Went over big, due to popularity of
book. Boys, you can buy this one right, and
if you'll do your part she'll make you money.
Tone good. Sunday yes, special no. Appeal
9!j per cent. Draw farmers and laboring class,
town of about 375. Admissions 10-25. Ed. F.
Cox, Princess Theatre (450 seats), Bristol,
Colorado.
HUMAN TORNADO. Star, Takima Canutt.
Here's a real picture of thrills, action and
an actor who is F. B. O.'s new western star.
Goes good. Good tone. Appeal 95 per cent.
No for Sunday or special. Draw farm class
in town 150. Admission 10-30. Robert W'
Hines, Hines Theatre, Loyalton, South Da-
kota.
IP MARRIAGE FAILS. (6.000 feet). Star,
.Tacqueline Logan. A fine cast wasted on a
lot of drivel. Was rather surprised that a
playwright such as C. Gardner Sullivan would
put out anything quite as Inconsistent as
this. Faults galore In the construction, and
improbabilities that even this excellent cast
couldn't make look plausible. Stay off, or be
ready to apologize for taking money under
false pretences. Weather good. Attendance
not so good. Dave Seymour, Pontlao Theatre
Beautiful, Saranac Lake, New York.
IN PAST COMPANY. Star, Richard Tal-
madge. Fine program picture. Full of ac-
tion. A good Saturday night picture. F. B. O.
sprvlce is 100 per cent. C. C. Golden, Mis-
souri Theatre, La Belle, Missouri.
JIMMIE'S MILLIONS. (6,167 feet). Star,
Richard Talmadge. This Is a good program
picture. This picture was not as good as
"American Manners." I had a very good
comedy with It and that's what the children
like. I had some very good comments on this
picture. Tone O. K. Appeal 80 per cent. Yes
for Sunday, no as special. Draw all classes,
town 200. Admission 10-35. R. N Rounds,
Scenic Theatre (180 seats), Kadoka, South
Dakota.
TEARING THRU. Star, Richard Talmadge.
The usual Talmadge picture, which means
plenty of action and entertainment. Wish
they would give him better stories, however,
O. K. tone. Appeal 85 per cent. O. K. for
Sunday. R. L. Nowell, Idlehour Theatre,
Monroe, Georgia.
THAT DEVIL QUEMADO. (4,720). Star,
Fred Thomson. This boy never fails to make
me money. The mere mention of his name
packs them in. We have a large Mexican
population during the beet topping season
and I played up the Mexican atmosphere to
this one and filled one entire side of the
house witli "hombres." Tone good. No Sun-
day or special. 100 per cent, appeal. Draw
farmers and laboring class, town of about
375. Admissions 10-25. Ed. F. Cox, Princess
Theatre (450 seats), Bristol, Colorado.
THAT DEVIL QUEMADO. (4,720 feet).
Star, Fred Thomson. This is a very good pic-
ture. I believe it is Thomson's best. Silver
King is very good in this one. The print was
very good on this picture. I always get good
prints from F. B. O. Tone O. K. Appeal 90
per cent. Yes for Sunday, no as special. Draw
all classes, town 200. Admission 10-35. R.
N. Rounds, Scenic Theatre (180 seats), Ka-
doka, South Dakota.
THUNDERING HOOPS. (6,913 feet). Star,
Fred Thomson. Here is a real honest to good-
ness show. Action, hard riding, good story
and acting. Silver King does some good
work in this one. Fair tone. Appeal 90 per
cent. No for Sunday or special. Draw town
and country class, town 700. Admission 10-
20. W. F. Denny, Electric Theatre (250 seats),
Lowry City, Missouri.
WOMAN WHO SINNED. (6,500). The relig-
iously inclined praised this picture highly,
while others considered it only (air. Al. C.
Werner, Royal Theatre, Reading, Pennsyl-
vania.
First National
ABRAHAM LINCOLN. (9,759). This Is a
good one. Sunday yes and special yes. Appeal
100 per cent. Draw all classes, city 806. Ad-
mission 10-20. W. C. Herndon, Liberty The-
atre (250 seats). Valiant, Oklahoma.
ABRAHAM LINCOLN. (10 reels). Star,
George Billings. A great picture and should
please theatre patrons most anywhere. It
did not draw very well here for some reason,
but no fault of the picture. We advertised at
all the school houses In the country, but failed
to got them Interested. Receipts as box office
were not very satisfactory. Tone, excellent.
Yes for Sunday and special. One hundred
per cent, appeal. Draw general class, town
of about 600. Admissions 10-25, 15-35. W. C.
Snyder, Cozy Theatre (265 seats). Valiant,
Oklahoma.
ABRAHAM LINCOLN. (9,759 feet). Star,
George Billings. An excellent picture, true
to history. Drew the old people out, but no
appeal for the kids. However, every house
should play It. Rental reasonable. Excellent
tone. Appeal, 85 per cent. Yes for Sunday
and special. Draw farmers, town 400. Ad-
mission 10 on program, 10-25 on specials.
Ross S. King, Opera House (225 seats),
Barnes City, Iowa.
BORN RICH. (7,511 feet). Stars, Bert
Lytell, Claire Windsor. One of those slow
moving, draggy domestic dramas that Is hurt-
ing the business so much these days. Noth-
ing to It! Why will producers stretch a little
five-reel subject Into an elght-reeler? Had
264
MOVING PICTURE WORLD
Xoveniber 21, 1925
the smallest attendance on a First National
picture in several weeks. People want action
these days. Tone, dunno. Appeal weak. Sun-
day, dunno, but no as special. Draw general
class, town about a thousand. Admission 10-
25 to 15-35. H. H. Hedberg, Amuse-U The-
atre, Jlelville, Louisiana.
BRAWX OF THE XORTH. (8 reels). Star.
Irene Rich. Another one of those good pro-
grram pictures of the Northwest. Had very
good crowds both days considering bad
weather and opposition on Saturday night.
This is a fine picture and don't be afraid to
boost it. as it should please most any audi-
ence. Tone, good. Sunday, yes. special, no.
One hundred per cent, appeal. Draw general
class, town of about BOO. Admissions 10-25,
15-35. W. C. Snyder, Cozy Theatre (265 seats).
Valiant, Oklahoma.
DBCLASSE. (7,889 feet). Star, Corinne
Griffith. A hundred per cent, entertainment
for lovers of socalled society pictures. Corinne
is more beautiful than ever; even if the plot
is a little weak, she'll make up for it, with
her splendid acting. Everyone praised it very
highly. R. L. Xowell, Idlehour Theatre, Mon-
roe, Georgia,
HVRRICAXE'S GAL,. (S reels). Star, Dor-
othy Phillips. A good program picture that
took well and went over in fine shape. The
weather was bad, so didn't have much of a
crowd, but pleased all who were here. Tone
good. Sunday yes, special no. Appeal 90 per
cent. Draw general class, town of about 600.
Admission lu-25 and 15-35. \V. C. Snyder,
Cozy Theatre (265 seats). Lament, Oklahoma.
LOST AVOKLD. (9,700 feet). Star, Lloyd
Hughes Is consistent throughout, and
should be a money getter for any exhibitor,
provided he uses the right plugging. It has
had so much publicity that we merely say
that it is one of the biggest pictures yet re-
leased, and our box otfice statement proves it
agreeably. Tone, O.K. Appeal, 9!) per cent.
Yes for Sunday and as special. Draw mixed
class, town 1.300. Pace & Uouma, Rialto
Theatre (300 seats), Pocahontas, Iowa.
AOMADS OF THE NORTH. (6 reels*.
Star, Belty Blythe. Another one of those
good program pictures from First National.
Had a big Saturday night crowd and made a
little money. Everyone who saw it was well
pleaded and many good comments on it. Fine
tone. Sunday, yes, special, no. One hundred
per cent, appeal. Draw general class town
of about 6u0. Admissions 10-25 and 15-u5.
W. C. Snyder, Cozy Theatre (265 seats), La-
mont, Oklahoma.
SHORE LEAVE. (6,856 feet). Star, Richard
Barthelmcss. Speaking strictly from an audi-
ence standpoint, they enjoyed this a lot. Per-
sonally 1 considered it a good picture, but my
patrons went better than that. I'lay it, boost
it. It s thrills and comedy, and if bought at
a normal rental there's profit in the box office
and general satisfaction from your audiences.
AVeather and attendance fine. Health seekers
and tourists. Dave Seymour, Pontiac Theatre
Beautiful, Saranac Lake, New York.
THIEF IX PARADISE. (7.251 feet). Star,
Ronald Coleman. Very good picture with
some beautiful settings and good direction.
Pleased all who saw it; therefore let's rate it
over 95 per cent, in audience value. AVeil
worth playing in little towns and ought to go
over BIG in the cities. Fair tone, strong ap-
peal. Sunday, here yes, special, yes. Draw
general class, town about a thousand. Ad-
mission 10-25 to 15-35. H. H. Hedberg,
AJnuse-U Theatre, ilelville, Louisiana.
Fox
D.VXCERS. 16,656 feet). Star cast. One of
Fox's super specials and charged a super
special price — and nothing but a very poor
program picture. No good for a small town
out in the country. Might be good in a big
city, but not here. Poor tone. Appeal depends
on size of place shown. No for Sunday or
special. Draw town and country class, town
1 SOO. Admission 15-25. O. G. Odell, Odelphi
Theatre (400 seats), HughesviUe, Pennsyl-
vania.
THE FOOL. (10 reels). Star, Earle Foxe.
From the famous stage play — but I regret to
say I could not put this production over, as
it is a wonderful picture. This is the best
picture at present for church tie-ups. Lost
me money, as rental was sky high for my
^Ui'ilii ;<i:'ii|||||.::i;!:i:ii:iii!iilliiiiilllllllini::iniilliiii.ii.!::.."Vii!llll!m
I Between Ourselves I
I A get together place where |
I we can talk things over |
I Hallalujah! j
I Sure I'm shouting! j
I The old-timers are coming |
I back! I
I Got a letter from that best of |
I cld-timers, Thos. L. Haynes — |
I Haynes Amusement Company, |
I Old Lyme, Massachusetts — AND |
I HE SENT TIPS! |
I Boys, Tom Haynes said some- |
I thing in his letter that I want to |
I contradict in front of all of you |
I because maybe there are others |
I who feel the way he says he felt. |
I HE STOPPED SENDING |
I TIPS, he says, TO SEE IF WE |
I COULD GET ALONG WITH- |
I OUT HIM — AND FINDING |
I THAT WE COULD, HE LAID |
I OFF. I
i We didn't get along without |
I him. The dependable tip depart- |
I ment kept running — yes — but it |
I missed him — MISSED HIS |
I GENEROUS HELP. |
I Abraham Lincoln is gone — we |
I see the world turning every day, |
I the people elect a president, |
I things seem to go on just the |
I same — but we miss the fine, up- |
I standing statesmanship of a man |
I like Lincoln. |
I Same way, when a man who |
I started out with the dependable |
I tip department drops out — it has |
I to keep going — BUT — there's a |
I place that only THAT MAN |
I could FILL. I
I Tom was wrong. We went on |
I but we didn't get along without |
1 him. I kept after him till he |
1 ■wrote once that he was too busy |
I to send tips — then I laid off |
1 pestering him. |
I But — we all missed him — just |
1 as we miss YOU if you are think- |
I ing we're getting along ■without |
I you! VAN. I
if.llllilM{.UIll{li(^.|i^llll>lllMlll^l,,ll:li:Lllill.li.laiJlll:l;,IU^
town. An excellent picture for Clhrlstmas.
Tone, good. Appeal — flopped here. Yes for
Sunday and special. R, A. Preuss, Arvada
Theatre, Arvada, Colorado.
GRE.\T DIAMOXD MYSTERY. (6,056 feet.)
Star, Shirley Mason. One of the best mys-
tery pictures we have ever run. Full of in-
terest and action from the first reel to the
end. You can't go wrong on this one if you
want a mystery picture. Print first class. C.
C. Golden. Missouri Theatre, La Belle, Mis-
souri.
GOLD .\XD THE GIRL. (4,512 feet). Star,
Buck .Tones. Just a good western picture,
and where Jones is liked will go over big,
especially Saturday nights. Good tone, ap-
peal 90 per cent. No for ■Sunday or special.
Draw town and country class, town 1,800. Ad-
mission 15-25. O. G. Odell, Odelphi Theatre
(400 seats), Hughesvllle, Pennsylvania.
IROX^ HORSE. Star cast, features George
O'Brien. The best picture I ever ran from
Fox. Two days run. Both days failed to
break even. Special, yes — big! — advertise It
to the limit. Joseph H. Delisi, Liberty The-
atre, drawing from residential class, town of
1.000. Saltsburg, Pennsylvania.
IT IS THE LA-W. (6,000 feet). Star cast.
An all star cast which is great. The leading
man was very good in his double role. A
very clever picture Fair tone, appeal, 90 per
cent. No for Sunday, yes as special. David
\V. Strayer. Mt. Joy Theatre, Mt. Joy, Penn-
sylvania.
LAST OF THE DUAXES. (6,842). Star.
Tom Mix. This was great. We class this as
one of Mix's very best. Did big business in
100 per cent, weather. Good tone. Sunday,
no. special, yes. One hundred per cent, ap-
peal. Draw town of about 175 and also
rural. Admissions 10-25, specials 15-30 and
25-50. W. C. Geer, Princess Theatre (175
seats). Vermont, Illinois.
LAST OP THE DUAXES. (6,842 feet). Star,
Tom Mix. Considered here one of tlie best
pictures Mix ever made, and it went over
satisfactorily. Al C. Werner, Royal Theatre,
Reading, Pennsylvania.
LIGHTX1X». (8,050 feet). The first of the
John Golden clean plays. It certainly was
one of those good clean pictures that don't
mean a nickel to the box office. C. D. Buss,
Strand Theatre, Easton, Pennsylvania.
LIGHTXIN'. Stars, Jay Hunt, Madge Bel-
lamy. A great picture. Eight reels. Every-
one spoke highly of picture; pleased a hun-
dred per cent. Fischer & LaPointe, Orpheura
Theatre, Chatham, New York.
MAX ■WHO CASIE BACK. (8.272 feet). Star,
George O'Brien. Do you want a really good
picture? Then get this one. It will not
make you any money unless you can get the
people to come in the first day, as somehow
the title doesn't draw. Conditions of film
good. Tone doubtful. Appeal, 95 per cent.
No for Sunday, yes as special regard to above.
David W. Strayer, Mt. Joy Theatre, Mt. Joy,
Pennsylvania.
TEETH. (6.190 feet). Star. Tom Mix, with
Tony and Duke (dog). Tom has a dog In
this; very good: every one well satisfied. Good
tone. Appeal 80 per cent. No for Sunday. D.
W. Strayer. Mt. Joy Theatre, Mt. Joy, Penn-
sylvania.
MIXGS OP YOUTH. (5,340 feet). Star cast.
The only picture we had anyone walk out on
in the past four years. So slow that the
people who did stay fell asleep. Tone and
appeal, none. Sunday and special, no. L. R.
Marlum, Dream Theatre, Indianapolis, In-
diana.
WIXXER T.4KE Wl.. (5.949 feet). Star.
Buck Jones. This is a boxing picture with
Buck Jones: very good; will hold any Buck
Jones crowd. Good tone, appeal 90 per cent.
No for Sunday or special. David W. Strayer,
Mt. Joy Theatre, Mt. Joy, Pennsylvania.
MetrO'Qoldwyn
B.\XDOLERO. (7.000 feet). Star, Pedro de
Cordoba. This is a wonderful picture and if
you can get the public in they will advertise
it for you. Try it. Good tone, appeal 98 per
cent. Yes for Sunday and special. David W.
Strayer, Mt. Joy Theatre, Mt. Joy, Pennsyl-
■vania.
EXCUSE ME. (5,084 feet). Star, Conrad
Nagel. Run this one sure. It's good. The
best of Hughes' pictures. David W. Strayer,
Mt. Joy Theatre, Mt. Joy, Pennsylvania.
GREAT DIVIDE. (7,811 feet), ^ar cast. A
very good picture, plenty of action. Tone and
appeal O. K. no Sunday or special. Drawing
general class, town 3.500. Admission 10-25.
Kreighbaum Brothers. Char-Bell Theatre (800
seats), Rochester, Indiana.
PRETTY L.\DIES. All star cast. It Is all
the title says it is. Lots of color and pretty
ladies in picture. Puts it over all right.
Above the average. Tone, O. K. Sunday, yes,
special, no. Very good appeal. Draw college
town of about 2.100. Admission 10-25. R. X.
Williams, Jr., Lyric Theatre (345 seats), Ox-
ford. Mississippi.
November 21, 1925
MOVING PICTURE WORLD
265
fllllllllllllllllllllllllllllllllllllllllllUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII^^
I Old'Timer Tom Breezes In |
I Tom Haynes shot in dependable tips — made that expression mean ■
I what it says — when we started Straight From the Shoulder. 1
I A lot of you folks remember him. You'll be glad to hear him chat |
I for a few lines — here. |
I "Dear Van, and 'Gang' — This shows I read the World (there was a |
I call for Tom in one of these boxes). Yes, I am 'it.* I have started |
I several times to say something and had to jump up and quit. |
I "You can see from the heading of this — Lyme Garage — I have some- |
I thing else dbing besides running pictures and with our new tax law |
I in this State, guess we will have to quit the picture^ game. I am booked |
I to December 12th and after that — well, guess we will go to Florida |
I or some hotter place — not on what we have made on pictures! — to |
I sojourn with some of the rest of the boys who are now out of a job |
I account of the tax law and making a lot of kale on Florida Real Estate |
I WHAT IS REAL!" Thomas L. Haynes, Old Lyme Amusement Co., |
I Old Lyme, Connecticut. |
I MR. HAYNES' tips will be in next week. |
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SEVEN CHANCES. (5,112 feet). Star, Buster
Keaton. Fine comedy from Buster. Every
bit as good as the "Navigator." The Icids
yelled and screamed. The grown ups enjoyed
it too. Tone O. K. Appeal a hundred per cent.
O. K. for Sunday. R. L. .Nowell, Idlehour The-
atre, Monroe, Georgia.
SPORTING VENUS. Star, Blanche Sweet.
Not much, and that about explains all that I
can say about this, played it to poor business
and the business was better than the pic-
ture. Get away from this if you can. Weather
fair. Attendance, nil. Health seelters and
tourists. Dave Seymour, Pontiac Theatre
Beautiful, Saranac Lake, New York.
SPORTING VENUS. (5,958 feet). Star,
Blanche Sweet. A very good picture for the
high class; not a drawing card for a small
town. Reel one is the best reel in the whole
picture. Fair tone. Poor appeal. Maybe for
Sunday, no as special. R. A. Preuss, Arvada
Theatre, Arvada, Colorado.
SUN UP. Star, Lucille LeVerne. It was
reviewed rather badly, but on close inspec-
tion at the matinei I saw lots of merit in it
and think this a fair picture at reasonable
rental. You have the New York stage run
of the piece to talk about and would say
that if you can get 'em in — they'll be satis-
fied, but remember at regular prices, you can
exploit this bigger than it really is and if
you do you'll have a backwash of squawks.
Weather good. Attendance pretty fair. Dave
Seymour, Pontiac Tlieatre Beautiful, Sara-
nac Lake, New York.
SUN UP. Star cast. A fairly good picture
of the illiterate mountaineer with a dash of
the World War in its theme. Will appeal to
some classes of your audience. Tone O. K.
Fair appeal. No for Sunday or special. Draw
general class, town 3,500. Admission 10-25.
Kreighbaum Brothers, Char-Bell Theatre (800
seats), Rochester, Indiana.
TESS OF THE D'URBERVILLES. Star,
Blanche Sweet, Conrad Nagel. A wonderful
picture; everyone more than pleased, even
the kids; so we can ask nothing better. Run
it if you haven't already. Don't be afraid of
it. Good tone, appeal 100 per cent. Yes for
Sunday and special. David W. Strayer, Mt.
Joy Theatre, Mt. Joy, Pennsylvania.
TRUE AS STEEL. (7 reels). All star cast.
A domestic drama that rings true and is high
class. A big cast and every one a star. If
this one doesn't fill your house, then good-
bye. A production that is the last word in
entertainment value and they all hated to see
the end. Draw tourist city of 3,000. Admis-
sions 10-30. George W. Walther, Dixie Thea-
tre,, (500 seats), Kerrville, Texas.
UNHOLY THREE. (7,000 feet). Star, Lon
Chaney. Voted a master picture and I agree
with the verdict of my clientele. Metro
thinks the same, you'll find out when you
sign on the w. k. dotted line. This won't get
'em in by just putting out a one sheet, get
busy on this and use all the exchange sup-
plies on this and you'll profit thereby; I did.
Weather fine. Attendance just the same.
Health seekers and tourists. Dave Seymour,
Pontiac Theatre Beautiful, Saranac Lake, New
York.
ZANDER THE GREAT. (6,844 feet). Star,
Marion Davies, Truly a great picture. Genu-
ine entertainment for any audience. No
profit for me on account of high rental.
Print new. Tone, good. Sunday, no. Special,
yes. Appeal, seventy-five per cent. R. A.
Preuss, Arvada Theatre, Arvada, Colorado.
Paramount
A MAN MUST LIVE. (6,116 feet) Star,
Richard Dix. Very good picture. I would
say "run it." Draw small town and farmers,
town 600. Admission 10-20 and 10-30. H. D.
Batchelder, Gait Theatre (175 seats). Gait,
CaUfornla.
LIGHT OF WESTERN STARS. (6,650 feet).
Like all other Zane Grey's. It got by very
well. Tone, O. K. Good appeal. Sunday yes,
special, no. Draw general class, town about
five thousand. Admission 15-30. C. A. Ander-
son, Liberty Theatre, (600 seats), Kallspell,
Montana.
MADAME SANS GENE, (9,904 feet). Star,
Gloria Swanson. Played two days to poorest
business of this month. Gloria is not a draw-
ing card, and this costume showstuff is the
bunk in the small towns. No more for me.
Tone O K. Poor appeal and not a special
here. Draw better class, town 4,500. Admis-
sion 10-20. C. A. Anglemire, "Y" Theatre
(410 stats), Nazareth, Pennsylvania.
ItlANHANDLED. (6,998 feet). Star, Gloria
Swanson. A good Gloria Swanson; holds in-
terest all the way througli. Tone O. K. Ap-
peal 70 per cent. Yes for Sunday, no as
special. Draw farmer-small town class, town
600. Admission 10-25. H. P. McFadden, Reel
Theatre (200 seats), Natoma, Kansas.
MANHANDLED. (6,998 feet). Star, Gloria
Swanson. Somehow Miss Swanson has lost
favor here, so this good program picture did
not draw well. She used to be one of my best
bet.s — but "times have changed." This one
pleased those who came (bless their few
hearts), but I had rather have the ticket
office a little busier. All right for Sunday but
not a special. Print good. Guy C. Sawyer,
Town Hall, Chester, Vermont.
MAN WHO FOUND HIMSELF. (7,298 feet).
Star, Thomas Meighan. My patrons said
"good"; my organist said "better than 'Old
Home Week," so I guess it's a good one
Good tone, fair appeal. Yes for Sunday, no
as special. R. A. Preuss, Arvada Theatre,
Arvada, Colorado.
MAN WHO FOUND HIMSELF. (7,298 feet).
Star, Thomas Meighan. Poor. Each of his pic-
tures worse than the previous one. Draw
general cla.ss, city 10.000. Admission 10-25 and
15-35. H. V. -Smooths, Vine Theatre (600 seats),
Mount Vernon, Ohio.
MAN WHO FOUND HIMSELF. (7,298 feet).
Star, Thomas Meighan. Just another Meighan
epic that requires music to put it over. His
stories of late are very wealc, and if, as we
are told, he selects his own, then he has ex-
ceedingly poor judgment. You will notice,
too, that he counts every step he takes and
employs the .same hand gestures In every pic-
ture he does; however, the women like him
regardless, so what's the diff? Tone O. K.
Appeal 65 per cent. Yes for Sunday, no as
special. Draw mixed class, town 1,300. Ad-
mission 10-30. Pace & Bouma, Rialto Theatre
(300 seats), Pocahontas, Iowa.
MERTON OF THE MOVIES. (7,655 feet).
Star, Viola Dana. Had a street carnival as
opposition so do not know as to Its drawing'
power. But not much of a picture. Sunday,
yes. Special, No. All classes town of 3,000.
Admission 10-25. D. C. Smith, Lyric Theatre
(300 seats), Fordyce, Arkansas.
MISS BI-URBEARD. (6,453 feet). Star, Ray-
mond Griffith. A-1 comedy romantic picture,
only should have a new title. Raymond sure
is a knockout. Better play this one boys. Tone,
good, Sunday, yes. One hundred per cent ap-
peal. Draw farmers, town of about 150. Robert
W. Hines, Hines Theatre (150 seats) Royalton,
South Dakota.
MISS BLUEBEARD. (6.453 feet). Star,
Bebe Daniels. I believe this satisfied my
folks, but more due to Raymond Griffith's
comedy work than to Bebe, although Bebe is
great in this. Tone, fair. Sunday and special,
no. Good appeal, Rural and village class
town of 400. Admission, 15-30. E. L. Part-
ridge, Pyam Theatre (240 seats). Kinsman,
Ohio.
NIGHT CLUB. (5,721 feet). Star, Raymond
Griffith. His worst picture yet. Had good
attendance on his past act. He does not have
a chance in this picture. Tone O. K. Appeal,
pretty fair. Sunday, yes, special, no. Draw
college town of about 2,100. Admission 10-
25. R. X. T/illiams, Jr., Lyric Theatre (345
seats), Oxford, Mississippi.
NOT SO LONG AGO. (7 reels). Star, Betty
Bronson. A splendid picture and will please
the majority. Betty Bronson does some fine
work, as does Ricardo Cortez. A good picture
to tie up with some organization. Tone and
appeal O. K. Sunday O. K. Draw general class,
town 3,500. Admission 10-25, Kreighbaum
Brothers, Char-Bell Theatre (800 seats),
Rochester, Indiana.
OLD HOME WEEK. (6,780 feet). Star,
Thomas Meighan. Played two days to iJOor
business. A fair Meighan vehicle but his
shows have too much sameness. We can't
play him two nights any more; not much
drag to him. Fine tone. Sunday, yes, spe-
cial no. Fair appeal. Draw better class,
town about 4,500. Admission 10-20. C. A.
Anglemire, "Y" .Theatre, Nazareth, Penn-
sylvania.
PATHS TO PARADISE. (6,741 feet). Star,
R. Griffith, Betty Compson. Everybody here
considered this picture a comedy knockout,
and everybody was right. It was an excep-
tional box office attraction. Al C. Werner,
Royal Theatre, Reading, Pennsylvania.
PATHS TO PARADISE. (6,741 feet). Stars,
Ray Grifflth, Betty Compson. Raymond Grif-
lifth is becoming quite a favorite, and any
picture in which he stars is- sure to pleas©
all. Good tone and appeal. Draw mixed
rl.iss, town 1,800. Admission 25. Fred S.
Widenor, Opera House (492 seats), Belvi-
dcre, New Jersey.
PETER PAN. (9,593 feet). Star. Betty
Bronson. Played It as a local benefit show,
tying up with the Woman's Club, so did a
good business, but would not want many of
this type. It Is a cute thing, but "too much
would be superfluous." Had lots of children
I was not aware were tn existence, so It must
have drawn some non-picture tans. Sunday,
yes. Special, no. Good print. Guy C. Sawyer,
Town Hall, Chester, Vermont.
PONY EXPRESS. f7,979 feet). Star cast.
Broke all house records for opening and held
266
MOVING PICTURE WORLD
November 21, 1925
up splendidly. Held them out every night in
the face of extra heavy opposition including
two days of the first circus of the year. A
great many reports that I heard were to the
effect that they considered it as good as "The
Covered Wagon." Will draw in any theatre.
Ricardo Cortez establishes himself more firm-
ly than he already is in the minds of all by
his splendid work in this one. Pine tone.
Very good appeal. Tes for Sunday and spe-
cial. Draw all classes, city 100.000. Admission
40-50. Guy O. Klnemer, Arcade Theatre (1,-
152 seats), Jacksonville, Florida.
POXY EXPRESS. Star cast, includes Ri-
cardo Cortez. A real box office picture.
Opened fifteen minutes early and house was
filled quicker than on any other picture. Less
advertising than on any special I have ever
run. Rained all day second day and knocked
my crowd but still I had comfortably filled
house. Am sure crowd would have been big-
ger than first, if it had not rained. Made
plenty anyway. The picture is there. Strand
Theatre, Granbury, Texas.
POXY EXPRESS. Star cast. This is a won-
derfully pleasing picture and the name draws
the kind of people that the picture pleases
most. It was \ery satisfactory at the box
office and in Its after effects, as it is good
enough to cause people to remember it for
some time. Fine tone. Universal appeal. Tes
for Sunday and as special. Draw all classes,
town 3,200. Chas. Lee Hyde, Grand Theatre,
Pierre, South Dakota.
PURPLE HIG1I^VAY. Star, Madge Ken-
nedy. The title does not mean anything in
advertising this picture. The story is out ?t
tiie ordinary. The audience seemed pleasta.
Some took the pains to say they 'iktd the
show and there were no kicks. Tone, gooo.
Special, no. Mill and farming class. Admia
sion 25 cents. L. E. Parsons. Parsons Halj
(325 seats), Marcellus, New York.
RUGGED WATER. (6.015 feet). Stars, Wil-
son, Baxter, Wallace 'Beery. Too slow and
draggy. People who like Joseph C. Lincoln's
works were bored with the picture. Wallace
Beery miscast. Tone and Sunday O. K. Ap-
peal not so good. Not a special. Draw general
class, town 3,500. Admission 10-25. Kreigh-
baum Brothers. Char-Bell Theatre (800 seats),
Rochester, Indiana.
SIXXERS IN HEAVEX. (6,621 feet). Star,
Bebe Daniels. The acting and direction in
this is good, but was a little strong and in
some parts sugcgestive. Won't do for small
towns. This may do for large cities but my
people give me h — 1 when I show this kind.
T. C. Simmons, Auditorium Theatre, Welsh,
Louisiana.
THUXDERIXG HERD. (7,187 feet). Con-
sidered a very good picture here but some-
how business was not what it ought to be.
Al C. Werner, Royal Theatre, Reading, Penn-
sylvania.
PatHe
Bl>ACK CYCUOXE. (5,03S feet). Star, Rex.
A wonderful picture with magnificent scenery
and animal acting. Pleased all who like
horses. Exploited it heavily and had good
attendance but rental was too high. Pathe
got the money. Fine tone. Appeal 85 per
cent. Tes for Sunday and special. Draw farmer
class, town 400. Admission 10 on program, 10-
25 on specials. Ross S. King, Opera House
(225 seats), Barnes City, Iowa.
Blu%.CK CYCLONE. (5.038 feet). Star, Rex,
horse. This picture will please all who see
it. That's your problem — getting them In I
Tone, appeal and for Sunday O. K. Semi-spe-
cial. Draw general class, town 3,500. Kreigh-
baum Brothers, Char-Bell Theatre, Rochester,
Indiana.
FRESHMAN. (6,083 feet). Star, Harold
Lloyd. Good as any of his. "Maybe" Will
Hays complimented Lloyd on making clean
pictures: Lloyd not only makes "clean" pic-
tures but rental on this "cleans" the man who
plays them. Criterion Tlieatre, Frederick,
Oklahoma.
FRESHMAN. (6,083 feet) Star, Harold
Lloyd. A great picture. The best one Lloyd
has made. Played three weeks to capacity
houses. Broke all records of previous busi-
ness. J. D. Kennedy, Apollo Theatre (1,150
seats), Indianapolis, Indiana.
^•vimimiiiniiiiiiiiiiiniiinmiiimirmimimiiimiiiiiiniiiHiiTii-i-ir:"^^
I Ladies Welcome I
I Mrs. Bessie Rutledge, Orpheum 1
I Theatre, Fort Worth, Texas, sent |
I in a report. |
I We of "Our Gang" are mighty |
I grateful and hope to get more f
I reports from this kind lady. |
I Mrs. J. B. Travelle, Elite Thea- |
I tre, Placerville, California, has |
I been sending dependable reports I
I with unremitting generosity for |
I years. |
I We will welcome more of the |
I gentler sex among our good |
I scouts — the ladies can help a lot. |
iniilliliililiiiliiiiiiii;iiiinii;iiliiiiiiii!illiiiiiiiiiiiilllliliiiiiililillliiiiiiliiliilii^^
Producers* Dist* Corp*
CH.VRLEY'S AUNT. (7,245 feet). Star, Syd
Chaplin. Excellent attraction. Excellent draw-
ing card. Pleased a hundred per cent. L. V.
French, Fotoplay Theatre, Watertown, South
Dakota.
CH.\RLEY'S AUXT. (7.245 feet). Star, Syd
Chaplin. When a picture opens to bad busi-
ness and pulls through big, it is good —
that's Charley's Aunt. Tone, good. Yes for
Sunday and as special. One hundred per cent
appeal. Draw town about 22,000, conservative.
Admission 50 cents. D. J. Adams, Auditorium
(1,000 seats). Concord, New Hampshire.
CHARLEY'S AUXT. (7,245 feet). Star. Syd
Chaplin. Excellent picture for a comedy.
Anyone could have taken the lead and made
good. Better than usual business. Pleased
everybody. Tone and appeal, good. Sunday
and special, yes. L. R. Marlum, Dream Thea-
tre, Indianapolis, Indiana.
LET WOMEX ALOXE. Star, Wanda Hawley.
Fine program picture; some comedy. Fine
action and a fast moving story. Good tone.
Appeal 95 per cent. Yes for Sunday, no as
special. Draw farm class, town 150. Admis-
sion 15-30. Robert W. Hlnes, Hines Theatre
(150 seats), Loyalton, South Dakota.
SI.UOX THE JESTER. Star cast. Excellent,
amusing, entertaining, big. Disappoints none,
satisfies all. Will satisfy any audience. J. B.
Russell. Washington Theatre Co., MaysviUe,
Kentucky.
SIRE.X OF SEVILLE. (6,724 feet). Star,
Priscilla Dean. A right good program pic-
ture; nothing big but will please the most
of them. Fair tone, appeal 80 per cent. No for
Sunday or special. Draw town and country
class, town 1.800. Admission 15-25. O. G. Odell,
Odelphi Theatre (400 seats), Hughesville,
Pennsylvania.
STOP FLIRTING. (5,161 feet). Very good. A
real picture entertainment and P. D. C. treats
you white. L. V. French, Fotoplay Theatre,
Watertown. South Dakota.
WELCOME STR.\XGER. (6,618 feet). Star
cast. Just a good program picture; nothing
big, but a clean, sociable heart-interest pic-
ture. Fine tone. Appeal 85 per cent. No for
Sunday or special. Draw town and country
class, town 1,800. Admission 15-25. O. G. Odell,
Odelphi Theatre (400 seats), Hughesville,
Pennsylv ania.
WHAT SHALL I DOf (8,000 feet). Star,
Dorothy MacKaill. Good audience appeal here
— farm class. Poor print though. Good tone.
Appeal 95 per cent. Tes for Sunday, no as
special. Town 150. Admission 15-30. Robert
W. Hines, Hines Theatre (150 seats), Loyal-
ton, South Dakota.
Schidberg
APRIL SHOWERS. Star, Colleen Moore. A
play that should appeal to all audiences. It
is a story of every day life, with plenty of
the Irish life. The audience enjoyed every
bit of it. Six reels. Strong tone. Good appeal.
Yes for Sunday. Draw working class, (sity
200,000. Admission 10-15-20. W. C. Budge,
Comedy Theatre (245 seats), Jama'ca, New
York.
United Artists
LITTLE .4XX1E ROOXEY. (8.500 feet). Star,
Mary Pickford. Good. Back in the kind of
pictures her followers like. Good tone. Fine
appeal. Yes for Sunday and special. Draw
general class, city 10.000. Admission 10-26 and
15-35. H. V. Smoots, Vine Theatre (600 seats).
Mount Vernon, Ohio.
\\1LD JUSTICE. (6,000 feet). Star, Peter
the Great (dog). Here Is one that sure regis-
tered with my fans; the acting of this dog
Is extra good. Lots of good comments on
this as It satisfied all. Tone yes. Appeal—
you bet. Yes for Sunday and special. Draw
small town class, town 300. Admission 10-25,
Roy E. Cline. Osage Theatre (200 seats),
Osage. Oklahoma.
WILD JUSTICE. (6,000 feet). Star, Peter
the Great (dog). A dog picture that has sur-
passed anything of its kind thus far. It haa
scenery, good actors, plot, action; and the
work of the dog Is little short of marvelous.
The paper on this is the best we have had
for years. Tone O. K. Appeal 95 per cent.
Yes for -Sunday, no as special. Draw mixed
class, town 1,300. Admission 10-30. Pace &
Bouma, Rlalto Theatre (300 seats), Poca-
hontas, Iowa.
Universal
DARIXG CH.\XCES. Star. Jack Hoxle. Very
good little western. Hoxle Is well liked here.
Tone, fair. No Sunday and as special. Appeal
60 per cent. Draw farming and lumber class,
town of about 425. Admission 10-20-25. C. E.
Dellinger, Doric Theatre, (250 seats), War-
densville. West Virginia.
HEADWTXDS. Star, House Peters. A poor
example of what House Peters can do and
another one like this will finish him. Story
without any sense and paper made from part
of picture that Is a dream. Tone and appeal,
none. Sunday and special, no. L. R. Marlum,
Dream Theatre, Indianapolis, Indiana.
HURRICANE KID. Star, Hoot Gibson. Hoot
sure Is a Hurricane Kid In this one. While
riding and knocking out the heavies. Hoot
always brings them In. Tone, good. Sunday,
no special, no. Appeal 60 per cent. Draw
farming and lumber class, town of about
425. Admissions 10-20-25. C. E. Dellinger,
Dcric Theatre (250 seats), 'WardensvlUe,
West Virginia.
I'LL SHOW YOU THE TOWN. Star, Regi-
nald Denny. One of the best I ever ran.
Tone, good. Sunday, no. Special, yes. Appeal,
one hundred per cent. College and resort class
town of 650. Admission 15-25. J. J. Parker,
Cozy Theatre (200 seats), Merom, Indiana.
OH, DOCTOR! (6,507 feet). Star, Reginald
Denny. A good comedy but absolutely no.
drawing power here. I advertise Denny'a
pictures but somehow they won't come out.
This one Is worth playing. Tone O. K. Ap-
peal 90 per cent. O. K. for Sunday. R. L.
Nowell, Idlehour Theatre, Monroe, Georgia.
OH, DOCTOR. (6.507 feet). Star, Reginald
Denny. A good picture for any type of audi-
ence. The Ftory Is excellent. Many funny
situations. Will keep your audience laugh-
ing all the time. Good tone and appeal. Draw
working class, city 200,000. Admission 10-16-
20. W. C. Budge. Comedy Theatre (245 seatP),
Jamaica, New York.
OH DOCTOR. (6.507 feet). Star, Reginald
Denny. A very light story. Patrons thought
it ridiculously funny. Fair business. C, D.
Buss, Strand Theatre, Easton, Pennsylvania.
RECKLESS .\GE. (6.954 feet). Star, Regi-
nald Denny. Fair program picture that
pleased the majority and did satisfactory
business. Al C. Werner, Royal Theatre, Read-
ing, Pennsylvania.
SAWDUST TR.\IL. (5,500 feet). Star, Jack
Hoxle. Good. Tone, good. Sunday and spe-
cial, no. Appeal, one hundred per cent. Col-
lege and resort class town of 650. Admission
15-25. J. J. Parker, Cozy Theatre (200 seats),.
Merom, Indiana.
November 21, 1925
MOVING PICTURE WORLt)
267
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I Short Subjects are still beini: |
I reported and you probably know |
I by now they're in the LITTLE |
I PICTURE WITH THE BIG |
I PUNCH pages. |
I That's why I changed the blank |
I in each issue to include the short |
I subjects you use. |
I Don't forget to use the blank |
I if you don't get the regular blank i
1 rrm me each week. I
I Be a booster. |
I PrOVE IT WITH TIPS. |
iiiiiiniiiiiiiiniiiiiiniiniiiiiiiiHiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin nl
SIGNAL TOWER. (6,714 feet). Star cast.
An excellent railroad drama. Book it — you
can't go wrong on it. Excellent tone, appeal
90 per cent. Yes for Sunday and special. Draw
town and country class, town 1,800. Admis-
sion 15-25. O. G. Odell. Odelphi Theatre (400
seats), Hughesville, Pennslyvania.
TORNADO. (6,576 feet). Star, House Peters.
Find plenty of action. Great storm scene.
Good story and had about everything includ-
ing, clear photography. Tone good and ap-
peal good. Sunday, yes. Special, yes. Draw
small town and farmers, town 600. Admission
10-20 and 10-30. H. D. Batchelder, Gait Thea-
tre (175 seats), Gait, California.
Vitagraph
HAPPY WARRIOR. Seemed to drag along.
Didn't get over very well. Tone, O. K. No
appeal. Sunday, yes, special, no. Draw gen-
eral class, town about five thousand. Admis-
sion 15-30. C. A. Anderson, Liberty Theatre
(600 seats), Kalispell, Montana.
PIONEER TRAILiS. All Star cast. Adver-
tised heavy and stood them up. Pioneer Trails
hold record this year for box office receipts
at my theatre. Pleased everybody and half
of them would come back if I'd show it
again. Tone, good. Sunday, no, special, yes.
100 per cent appeal. Draw farmers and labor-
ing class, town of about 375. Admission 10-
25. Ed. F. Cox, Princess Theatre, (450 seats),
Bristol, Colorado.
WEST OP ARIZONA. Star, Pete Morrison.
Here is a fast action western drama. The
fights look almost natural. Audience enjoyed
it. Five reels. Draw working class, city 200,-
000. Admission 10-15-20. W. C. Budge, Comedy
Theatre (245 seats), Jamaica, New York.
WILDFIRE* (8,550 feet). Star, Aileen
Pringle. It's a racing drama, played It on a
Saturday and just "got by" fairly well, pro-
duced and gowned, it's one of those that
won't create any great comment either way,
the horse race is good enough, and the cast
not bad. Just a picture, and use that treat-
ment when you exploit it. Weather fine. At-
tendance considering the day no so much.
Dave Seymour, Pontiac Theatre Beautiful.
Saranac Lake, New York.
Warner Brothers
BEING RESPECTABLE. Had any number
of favorable comments on this picture and it
went over very well. AI C. Werner, Royal
Theatre, Reading, Pennsylvania.
BROADWAY AFTER D.\RK. (6,300 feet).
Star cast. A new kind of picture; not great,
but will pass. Print — took out a few splices
which, if they had gotten into the projector
would have torn or caused a fire. David W.
Strayer, Mt. Joy Theatre, Mt. Joy, Pennsyl-
vania.
FIND A-OUR MAN. (7.300 feet). Star, Rin-
Tin-Tin. Exhibitors, have you run this one
yet? If not, get busy and you will make
money if you advertise it strong. But don't
pay too much. Print splices rotten. Good tone,
appeal 100 per cent. Yes for Sunday and spe-
cial. David W. 'Strayer, Mt. Joy Theatre, Mt.
Joy, Pennsylvania.
KISS ME AGAIN. (6,722 feet). Star, Monte
Blue. Just a nice little picture that will
please those who come in to see it. Did aver-
age business with it. Fair tone and appeal.
Possibly for Sunday, no as special. Draw all
classes, city 100,000. Admission 40-50. Guy O.
Kinemer, Arcade Theatre (1,151 seats), Jack-
sonville, Florida.
LOST LADY. Star, Irene Rich. A good pro-
gram picture; well liked here. Attendance not
so good, owing to coming Hallowe'en cele-
bration. Chas. Bpler, Manager, Lyric Thea-
tre, Hamburg, Pennsylvania.
Independents
BROKEN HEARTS OF BROADWAY. (7
reels). Star, Colleen Moore. A good program
picture. Had a very good crowd considering
the bad weather. Colleen Moore is well
liked here and sure brings them out. Tone,
fine. No Sunday and no as special. Appeal
90 per cent. Draw general class, town of about
600. Admissions 10-25 and 15-35. W. C. Snyder,
Cozy Theatre (265 seats), Lamont, Oklahoma.
CACTUS CURE. Star, Dick Hatton. A fair
western and pleased majority of audience.
Horses made hit by their clever acting. Tone,
fair. No Sunday or special. Appeal 90 per
cent. Draw farmers and laboring class, town
of about 375. Admissions 10-25. Ed. F. Cox,
Princess Theatre, (450 seats), Bristol, Colo-
rado.
COAST PATROL. Star, Kenneth McDonald.
A fairly well acted picture; nothing wonder-
ful: a little action of the part the airplane
plays In the coast patrol. Fair tone. Appeal
70 per cent. Wouldn't hurt on Sunday, no as
special. David W. 'Strayer, Mt. Joy Theatre,
Mt. Joy, Pennsylvania.
I'Hiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^
I If you don't see your tips in |
i the columns of your dependable |
I tip department as quick as you |
I think you ought to, boys, bear |
I with me — remember, they have to |
I be typewritten, sorted into proper |
I alphabetical and company groups, |
I set on a linotype, sent back from |
I the press — all that before I can j
I clip them into the spot where |
I they help a host of readers. |
I Don't stop sending. It's get- |
i ting near the mail-rush season |
I and your envelopes may come |
I through slowly. |
j KEEP THE TIPS COMING! |
^iHiihiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiH^
CYCLONE BUDDY. (Artclass). Star, Buddy
Roosevelt. Very cyclonic; all action from be-
ginning to end; no semblance of love till the
last minute, then it is over. A good Saturday
night picture. David W. Strayer, Mount Joy
Theatre, Mount Joy, Pennsylvania.
LIMITED MAIL. (7,144 feet). The best
railroad story to date. Pleased better than
average crowd. Tone fine, good appeal. Sun-
day, yes, special, no. Draw general class,
town about five thousand. Admission 16-30.
C. A. Anderson, Liberty Theatre (600 seats),
Kalispell, Montana.
MIDNIGHT EXPRESS. Star cast. It is a real
good thrill picture. It did excellent for us at
the box office. Tone, good, Sunday, no. Al-
most special. Very good appeal. Draw town
and rural, town about 1,000. Admissions 10-25,
specials 15-30 and 25-50. W. C. Geer, Princess
Theatre (175 seats), Vermont, Illinois.
RECKLESS COURAGE. (Artclass). Star,
Buddy Roosevelt. This was a good picture;
pleased all the western fans who saw it. The
trouble was, we could not get them in to look
at it; this star does not draw for me. Yes as
to tone and appeal. Draw small town class,
town 300. Admission 10-25. Roy E. Cline,
Osage Theatre (200 seats), Osage, Oklahoma.
RENEGADE HOLMES M. D. (State Rig;ht).
star, Ben Wilson. Poison. I get kicks on
every Ben Wilson and this one was the
worst. Picture dreary and title a joke. A.
M. Rosenbloom, Home Theatre, Rochester,
Pennsylvania.
SH./BNT PAL. (Lunuis). (6,000 feet). Star,
ThUK^er (dog). A good dog picture. What
this dog needs is real actors, not "hams," as
he is a smart one. Price right and print good.
Paper good. Tone O. K. Good appeal. No for
Sunday or special. R. A. Preuss, Arvada The-
atre, Arvada, Colorado.
TROUBLE BUSTER. (State RlKhts). Star,
Leo Maloney. This is a whole lot better than
some this star has been putting out lately;
lots of pep and suspense. Yes as to tone
and appeal. Draw small town class, town
300. Admission 10-26. Roy B. Cline, Osage
Theatre (200 seats), Osage, Oklahoma.
pnuinniuiuiiiiuiuiniiiiiiiiiiiuuiiniiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiniiiii^
Tear Out
Send Along
FUl In
Fellow Exhibitor*: Being an exhibitor myself, I appreciate what help comes from
dependable picture tips, so I'm sending "Our Gang" the subjoined dope on the
feature and surrounding program I've run.
send more tips. Here's the starter:
When Van sends me a report blank I'll
A Straight From the
Shoulder Report
Title
Producer Star
My report .
With it I ran (Short Subjects) and
My tip on these is:
My name
City
niMiflOMiuiiiiimiiuiiiiiiiiiiiiiiiiiiiiniiiiiiiiiitiiiiiiiiiiiiiiiiiuiiiiiiiiiiiu^
Theatre
State Class I draw.
I
I
iHiiiiiiiiiiininiiiiiiiiiiiiiiiiiniiiiniiiiiaiHiuiiiiiiuiiniiiiiiiiiiiiiin^
Quick Reference Picture Chart
To Help You With Your Bookings
Handy, Compact Information Showing Title, Star, Type of Story. Date of Moving
Picture World Review and Footage on Current Films
ARROW
Kind ot Picture
Kind of Picture
Keviev. Fee
Re Tie'
:w. Fe«
I92S
3.. 6.840
10.. 6,800
17.. 6,300
17.. 6.500
24.. 6.300
31.. 6,580
1924
13..
22..
18..
27..
IS..
27..
1925
17..
24..
21..
28..
I..
1..
1..
1..
1..
1..
1..
1..
5,803
5,785
5,315
6.236
6,000
4,718
6,486
5.551
6,710
6,638
5.628
5,580
6,055
5,226
5.600
5,531
5,400
5,308
3,000
Primrose Path (Qara Bow) Melodrama Oct.
Tessie (May McAvoy) Comedy Oct.
Wandering Fires (all-star) Drama Oct.
C3iildren of the Wliirland (all-star) Crook melodrama Oct.
Untamed Woman (Leah Baird) Society drama Oct.
Substitute Wife (Novak) Domestic drama Oct.
ASSOCIATED EXHIBITORS
Never Say Die (MacLean) Comedy of thrilli Sep.
Eaat of Broadway (O. Moore) Police drama ..n»NoT.
Price of a Party (H. Ford) Modem drama ..Oct.
Barriers Burned Away ...Spectacle ■ Dec.
lu Love Everything? Sex melo Nov.
Battling Bunyan (Barry) Comedy-dr Dec.
Greatest Love of All (Beban) Drama
Bad Company (Tearle) Society drama Jan.
Introduce Me (Douglas MacLean) .Comedy thrills Mar.
Sky Raider (Logan) Drama
Back to Life f Patsy Ruth Miller) Drama Feb.
Manhattan Madness (Dempsey-Taylor)... Action melodrama Aug.
Under the Rouge (Percy-T. Moore) Crook drama Aug.
His Buddy's Wife (Glenn Hunter) Sentiment drama Aug.
Headlines (Alice Joyce) Sacrifice drama Aug.
Fifty-Fifty (Hampton-L. Barrymore) Drama Aug.
Keep Smiling (Monty Banks) (Tomedy Aug.
Camille of Barbary Coast (O. Moore- Busch) Drama Aug.
Never Weaken (Harold Lloyd) Reismed comedy Aug.
CHADWICK PICTURES CORP.
1924
I Am the Man (L. Barrymore) Dom. mela Nov 1
Flattery (Bowers) Political dr Nov »
1925
Tomboy (Devore-Rawlinson) Melodramatic com Jan. J
Midnight Girl (Lila Lee) Drama Mar. 28..
Wizard of Or (Larry Semon) Slapstick com Apr. 25
Man of Iron (L. Barrymore) Drama July 4..
American Pluck (G. Walsh) Action melodrama July 11..
Unchastened Woman (Theda Bara) Domestic drama
Some Pun'kina (CHias. Ray) Rural com. dr
Prince of Broadway (G. Walsh) Action romance
The Bells (L. Barrymore) Drama
Perfect CHown (Larry Semon) Typical comedy
Blue Blood (G. Wslsh") Action romance
Paint and Powder (E, Hammerstein) Stasre life drama Oct. 17.. 7,000
EDUCATIONAL FILM CORP.
Red Pepper (St. John) White-Mermaid Apr.
Inside Out (Bowes) .....Cameo comedy Apr.
Movie Morsels Howe Magazine ...Apt.
Mellow (Quartette HurH cartoon Apr
Why Hesitate? (Burns) Comedy April
Tn the Spider's Grip Vnveify April
Ship Shape (Bowes) Comedy Apr.
Iron Mule (St John) Tuxedo com Apr.
7.60n
6.0a
6.00(1
MOD
6.3nn
6,200
5.900
1925
4..
4..
2,000
1.00«
1,000
1.000
2.000
1,000
1.000
2,000
Don't Pinch (Bobby Vernon) Comedy Apr. 2S.. 2,008
Dome Doctor (Larry Semoo) Comedy Apr. S.. 2^
Village School Hodge-Podge May 2.. 1,000
Wide Awake (Lige Conley) Mermaid comedy May 2.. 2,000
King Cx>tton Hamilton comedy May 9.. 2.008
Dragon .\lley Juvenile comedy May 9.. 2,008
iiock Bottom (Bowes) .C^meo comedy May 9.. 1,008
Tender Feet (Hiers) Hiers comedy May 16.. 2,000
Fares Please (St. John) Mermaid com May 16.. 2,008
Only a Cottntry Lass Novelty May 16.. 1,008
Wild Waves Cameo comedy May 23.. l.CBB
Balto's Race to Nome Special ....May 23.. 2^008
Curses (St. John) Cimedy May 30.. 2,000
Hello (joodbye (Conley) Mermaid comedy May 30.. 2000
Two Poor Fish Hurd cartoon ..May 30.. 1,008
Earth's Other Half Hodge-Podge June 6.. 2,000
Fun's Fun (Bowes) Cameo comedy June 6.. 1,008
Oodhopper (Larry Semon) Comedy June 6.. 2,008
Air Tight (Vemoo) (Christie comedy June 13.. 2,008
(5otng Great Mermaid comedy June 13.. 2,000
Wake Up (Bowes) (^meo comedy June 13.. 1,000
Baby Blues Juvenile comedy June 20. . 2,000
Prop's Dash for Cash Hurd cartoon June 20.. 1,008
Call a Cop Christie comedy June 30.. 2.000
Oh. Bridget (Walter Hiers) Hiers comedy June 27.. 2,008
Mexican Melody Hodge-Podge June 27.. 1,008
Never Fear (Bowes-Vance) Comedj Jtily 4.. 1,008
Lewis-Mann Bout Magazine Jtily 4.. 2,000
Bobby Bumps & Co Hurd cartoon July 4.. 1,008
Below Zero (Lige Conley) Mermand comedy July II.. 2,000
Permit Me (Bowes) Comedy July 11.. 1,000
Waiting (Hamilton) Hamilton comedy July 11.. 2,000
Hot and Heavy (Eddie Nelson) Mermaid comedy July 18.. 2,000
Travel Treamires Hodge Podge July 18.. 1.000
Beware Omedy Atig. 1.. 2,000
Look Out Comedy Aug. 1.. 1.000
Tourist Tuxedo comedy Aug. IS.. 2,008
Pictorial Proverbs Hodge Podge Aug. 15.. 1,000
Be (Tareful (Adams) (Christie comedy Aug. 22.. 2,000
Pleasure Bound (Conley) J. White prod Ang. 22.. 2,008
Watch Out (Vernon) Christie comedy 29.. 2,000
Felix the Cat Trifles With Time Sullivan cartoon Sep. 5.. 1.000
Soup to Nuts (Neal Bums) Comedy Sep. 5.. 2.000
Props and TTie Spirits Pen and Ink Vaud .Sep. 5.. 1.000
Off His Beat (Hiers) Comedy Sep. 12. . 2.0W
Wild Beasts cA Borneo Animal special Sep. 12.. 2.000
Busts into Business Sullivan cartoon Sep 19.. 1.000
Fair Warning (St. Tohn> Camedy Sep 19.. 2.0nO
The Movies (Lloyd Hamilton) Comedy Sep. 26.. 2.000
Felix the Cat Trips Thru Toylani ...Cirtoon Oct. 3.. 1.000
Tn Deep CBowes) Comedj Oct. 3.. J.nOO
A Misfit Sailor (Billy Dooley) Comedy Oct. 3.. 2,000
Dotr Daze (CTifF Bowes) (^meo comedy Oct. 10.. 1.000
Felix Cat on the Farm Sullivan cartoon Oct. 10.. 1.000
Who Which? Cameo comedy Oct. 10.. 1.000
The Story Teller Hodge-Podge Oct. 10.. l.ODO
Maid in Morocco (Lupino Lane) Comedy Oct. 17.. 2,000
Scrambled Ei;ga Cameo comedy Oct. 17.. 1.000
Spot Light (Lige Clmley) J. White comedy Oct. 17.. 2000
Babv Be Good Tuvem'le comedy Oct. 24.. 2,008
.\ Goofv (3ob (booley) Comedy Oct. 31.. 2.000
Slippery Feet (Vernon) Comedy Oct. 31.. 2.000
Felix the Cat on the Job Sullivan cartoon Oct. 31.. 1.000
Knicknacks of Knowledge Hodge-Podge Oct. 31.. I.OOO
Sweet and Prettv ((TliflF Bowes) Cameo comedy Nov. 7.. l.OOt
Fire Awav (St. John) Mermaid comedy Nov. 7.. 200C
Felix, the Cat in the Cold Rush Sullivan cartoon Nov. 7.. 1,00(
pninMiniiiiiiiiiiiiiiiiiiHiiiiniiiiiiiiiiiiiwiiiniiiniiiiiiininiiiininniiiiiiqnimiiuiiiffl
$X'§^^''^^(yti/V ZliJTUi Important— Vilm ^xecutivesl
Many exhibitors tell na tkat MovtBS Picture World Guide to
Releases is tlie most accurate available to them. We know it Is
the most complete. In that it is the only chart coatalniBg aames
of stars, type of picture, and all necessary InformakioB to the
exhibitor.
We want It to be absolutely accurate— MoTlnc Pltcnre World
recognises the importamce ot acoorate footagre InfomatloB, etc
If yon notice an error In PBATVRE: footage, or any other
major error, we will pay yon 81 for the effort on your part of
writing us a letter telllngr us the correct facts.
In many territories local censorship cuts after the footace to
a minor extent. Don't write to tell us of these uaimportaut
variations. But in any case where you feel that our figures will
work a real hardship on the exhibitor foUovrlngr them — shoot us
the word and we will shoot the dollar for your trouble.
Moving: Picture World is willing to back up its complete
eoufldeace is the accuracy of its chart with its moaey.
We can't do more. No one else does as much. We thaak you.
This Quick Reftrence Picture Chart Is your ser»-nnt in an effort
of Moving Picture World to give Exhibitors .\Ll, THE F.*CTS
about the pictures they are goinic to run.
You can do a licai> to make thW »er\-lee more complete I
Jazz up the fellow who takes care of this sort of Information
In your orgranisation!
Say to him — or to her if that's the way It stands — "Send Movinr
Picture World's QIICK REFERENCE PICTVRB CHART all the
dope — ALL THE DOPE, understand!— on the pictures." Enaphaslae
tlUs by adding:, "Be sure to notify them of changre Im tltlea, of
change In footage on pictnreM. Send the style of story and tha
star. AND BE SI RE YOIT SEND IT!"
Do this, wont your It will help ua kelp yea help raUMtet*.
ilMiiiiiiiiiiiiiiiiiiiiniiiinniiiiHiHiiiiiiiniiiii.niiiiniinHiniiiniiiiiiiiiiivii'iiiiiniiiiiniiiiiin
November 21, 1925
MOVING PICTURE WORLD
269
FILM BOOKING OFFICES OF AMERICA
Kind of Picture Review. Feet
Kind of Picture
Laughing at Danger (R. Talmadge) .... Thrill drama ...Pec.
Air Hawk (Al Wilson) Airplane dr Dec.
Who's Hooligan? Go-getters Dec
Heebie Jeebies (Aubrey) Comedy Dec.
Silk Stocking Sal (Brent) Underworld dr fan.
West of Hot Dog (Stan Laurel) Comedy , Jan.
No-GuH Man (Lefty Flynn) (Outdoor melo. Jan.
Flashing Spurs (Bob Custer) Outdoor melo Jan.
Youth and Adventure (R. Talmadge) Outdoor melo Jan.
Sleeping Cutie Go- Getters Jan.
Midnight Molly (Evelyn Brent) Crook drama Feb.
Range Terror (Bob Custer) Western Feb.
"loud Rider (Al Wilson) Airplane- thrill „Feb.
fimmie's Mitlions (R. Talmadge) Athletic-stunts Feb.
Parisian Nights (Hammerstein-Tellegen). .Drama Har.
Welcome Granger (Vaughn) Pacemakers Mar.
helping Hand (Aubrey) Comedy ....Mar.
Breed of the Border (Lefty Flynn) Western Mar.
Love's Bargain (Marjorie Daw) Drama Mar.
Captain Kidd ....Bray cartoon Mar.
Scar Hanan (Yakima Canutt) ..Western Mar.
Galloping Vengeance (Bob Custer) Texas Ranger dr Mar.
He Who Gets Rapped (Vaughn) Pacemakers Mar.
Forbidden Cargo (Evelyn Brent) .., Melodrama Apr.
O. U. West (Lefty Flynn) Western April
That Devil Quemado (Thomson) Thrill western Apr
Merton of the Goofies Pacemakers Apr.
Lilies of the Streets (V. L. Corbin) Hum. Int. mdo Apr.
White Fang (Strongheart-dog) Drama May
Tearing Through (R. Talmadge) Stunt melodr May
Great Decide Pacemakers May
Fast Male Pacemakers ^tay
Texas Bearcat (Bob Custer) Western drama Msv
Speed Wild (Flynn) Melodrama May
Alias Mary Flynn (Brent) Regeneration melo May
Drusilla With a Million (Mary Carr) Human Interest dr June
Fighting Demon (R. Talmadge) Thrill drama June
Three Bases East Pacetnakjers June
White Thunder (Yakima Canutt) Western June
If Marriage Fails—? (Logan-Brook) Domestic drama June
Navy Blue Days (Stan Laurel) Comedy June
Bandit's Baby (Fred Thomson) Western comedy drama June
Smooth as Satin (Brent) Crook drama July
Human Tornado (Canutt) Action western July
The Bloodhound (Bob Custer) Mounted police July
That Man Jack (Bob Custer) Action western July
The Sleuth (Stan Laurel) Comedy July
What Price Gloria? Pacemakers July
Wild Bull's Lair (Fred Thomson) Typical western Aug.
Don Coo Coo ((Vaughn-O'Hara) Pacemakers Aug.
Dr. Pyckle and Mr. Pride (Laurel) Comedy Aug.
Lady Robinhood (Evelyn Brent) Bandit melodr, Aug.
Isle of Hope (R. Talmadge) Sea-adventure-thrill Sep.
Let's Go, Gallagher (Tom Tyler) Action western Oct.
Keeper of the Bees (all star) Drama Oct.
Three Wise Crooks (E. Brent) Crook drama Oct.
How the Elephant Got It's Trunk Bray cartoon Oct.
Ridin' the Wind (Thomson) Western action dr Oct.
Adventures of Mazie (Vaughn) Comedy series Oct.
Last Edition (Ralph Lewis) Stromberg action Oct.
Wall Street Whiz (R. Talmadge) Stunt comedy-drama Nov.
FIRST NATIONAL
1924
20.. 5,442
20.. 5,000
20.. 2,000
27.. 2,000
1925
3.. 5,367
3.. 2,000
17.. 4,522
24.. 5,068
24.. 5,525
31.. 2,000
7.. 6.000
14.. 4,738
21.. 5,070
28.. 5,167
7.. 6.278
7.. 2,000
7.. 2,000
14.. 4,930
21.. 6,000
21.. 1,000
28.. 6,020
28.. 5,005
28.. 2,000
4.. 4,850
U.. 5,000
18.. 4,720
18.. 2,000
25.. 7,216
2.. 5,800
9.. 4714
9.. 2,000
9.. 2,000
10.. <,77o
23.. 4.700
30.. 5,550
6.. 7,391
b.. 5.470
6. 2,000
13.. 4,550
13.. 6,000
13.. 2,000
20. . 5,291
4. 6,043
4.. -1,472
11.. 4,800
25.. 5,632
25.. 2,000
25.. 2.000
8.. $,280
8.. 2,000
8.. 2,000
15.. 5,580
5.. 5.800
10.. 5,182
17.. 6,712
17.. 6,074
17.. 1,000
24.. 7,518
24.. 2,000
31.. 6,400
7.. 6,000
Shore Leave (Barthebness) Sailor drama ....
What Fools Men (Lewis Stone) Domestic drama.
tuewta
m.
■■■(
26..
5,900
..Oct.
3.
6,856
10..
7,349
. , Oct.
10..
7,450
34..
6,911
..Oct.
31..
6,570
7..
6,980
Her Night of Romance (C. Talmadge) Comedy Dec.
In Every Woman's Life (all-star) Drama Nov.
Sandra (LaMarr) ..Drama Ded
Classmates (R. Barthelmess) Drama Nov.
Christine of the Hungry Heart (Vidor) Drama Nov.
Silent Watcher (Glenn Hunter) Drama Oct.
Love's Wilderness (Griffith) Drama Dec.
Idle Tongues (Marmont) Comedy-drama Dec.
Sundown (all-star) .Western epic Oct.
The Only Woman (N. Tadmadge) Domestic dr. Nov.
Inei from Hollywood (Nilsson-Stone-Astor) Heart interest ...Dec.
-Frivoloas Sal (O'Brien-Busch- Alexander).. Western melo Jan.
So Big (C. Moore) Drama Jan.
If I Marry Again (Doris Kenyon) Drama Jan.
A Thief in Paradise (Doris Kenyon) Melodrama .' Jan.
As Man Desires (Sills-Dana) Melodrama Jam
Enticement (Mary Astor) Drama Feb.
The L«dy (Norma Talmadge) Emotional dr Feb.
Her Husband's Secret (Moreno- Miller) — Sentiment-dr Feb.
Quo Vadis (Emil Jennhigs) Special Feb.
Lost World (Conan Doyle story) Special Feb.
New Toys (Barthelmess) Comedy-drama Feb.
Playing With Souls (Jacqueline Logan)... Drama Mar.
One Year to Live (Pringle) Drama ■•r.
Learning to Love (C. Talmadge) Comedy-dr Mar.
Heart of a Siren (L« Marr) Drama Mar.
Selly (C. Moore-Leon Errol) Stage success Mar.
Declasse (Corinne Griffith) Society dr Apr.
One Way Street (Lyon-Nilsson) ...Society dr Apr.
Uy Son (Naiimova) Emotional dr Apr.
I Want My Man (SlIIs-Kenvon) Drama Apr
Hit Supreme Moment (B. Sweet) Romantic dr. Atw.
Chickie (Mackaill) Drama May
Sonl Fire (Barthelmess) .Emotional dr May
The Talker (Nilsson-Stooe) Human Interest dr Way
Necessary Evil (Lyon-Dana) Drama May
Just a Woman (Windsor-Tearie) T>rama Tune
Desert Flower (C. Moore) Comedy drama Tune
White Monkey (LaMarr) Society drama Tunf
Making of (yMallev '"Ji"-^ Police romMce July
Lady Who Lied (Stone-ValH Naldi) Algerian drama July
Marriare Whirl fOrinre (Wffith) Drama Tulv
HaW-Wav Glri CDorit Kenyon) Melodrama Aug.
FJne Clothes (Stone- Marmont-GrilTith) ....Comedy drama Aug.
Winds of Chance (A. Q. Nilsion) Klondike drama Aug.
Her Sister From Paris (C. Talmadge). .. .Sprightly comedy Sep.
LJve Wire (Johnny Hinea) Comedy feature Sep.
'Dark Angel (VUma Banky) Drama Sep.
1924
6..
15..
6..
29..
1..
18..
20..
27..
25..
8..
13..
1925
17..
17..
24..
24..
31..
7..
14..
21..
28..
28..
28..
7..
7..
7..
21..
28..
4..
4..
18..
18..
25..
9..
16..
23 .
23..
6
13..
1.1. .
4..
18..
2'i..
8..
15..
29..
5..
12..
19..
7.211
6,325
7,794
6,965
7,500
7.530
6,900
5,300
8,641
6,770
6,919
7.307
8,501
>.*1
7.231
7,790
6,224
7^
6,150
9,000
9.700
7,363
5.831
6.064
6.099
6,700
8,CM
7.8«
S,600
6,552
6.17'
6.S«<
7,767
8.262
7 W
6,307
6".
6.8.17
6 1 'I
7,571
7.111
7.m
r.m
t.m
9.554
7.255
7,000
7,311
FOX FILM CORP.
Age of Oil Educational Not.
Deep Sea Panic (Parrott) ....Comedy Nov.
Nickle Plated West Sunshine comedy Nov.
The Bull Fight Educational Nov.
My Husband's Wives (Mason-Washburn).. Comedy-dr Nov.
Paul Jones, Jr Van Bibber com Nov.
Finger Lakes Instructive Nov.
BraS'S Bowl (Edmund Lowe) Adventure dr Nov.
Stolen Sweeties (Monkeys) Comedy Nov.
Salt of the Earth Educational Nov.
Gerald Cranston's Lady (James Kirkwood). Domestic dr Dec.
Masked Marvel (Parrott) Comedy Dec.
The Roughneck (George O'Brien) Melodrama Dec.
The Burglar Van Bibber „ Dec.
Man Who Played Square (Jones) Western drama Dec.
Deadwood Cx>ach (Mix) Western drama Jan.
Dick Turpin (Mix) ..i^-nglish drama Feb.
Arizona Romeo (Jones) Western drama Jan.
Curlytop (Mason) Melodrama Jan.
Gold Heels Race track dr Feb.
The Dancers Drama Jan.
The Folly of Vanity Dramatic fantasy Feb.
In Love With Love Comedy drama Jan.
Stardust Trail (Mason) Melodrama Mar.
Scuttlers (W.Farnum) Western drama
Roaring Lions at Home Sunshine com. Jan.
Uncommon Clay Educational Jan.
Up On the Farm (Lee Moran) Comedy Jan.
The Violin Speaks Educational Jan.
Dangerous Curves Comedy Jan.
Milk Bottle Bandits Comedy Jan.
Ports of Call (E. Lowe) ...Regeneration dr Jan.
Sleep Walker (Sid Smith) Comedy Jan.
Hell Roaring Range Educational Jan.
Corsica the Beautiful Educational Jan.
Nobody Works But Father Slapstick Feb.
Frail Rider (Jones) Western Feb.
Man Without a Country (all-star) Special Feb.
Scarlet Honeymoon (Shirley Mason) Romantic com.-dr Mar.
Mysterious Stranger Comedy Mar.
Riders of the Purple Saga (Mix) Western Mar.
House of Flickers Imperial com Mar.
Gold and the Girl (Jones) Western Mar.
Amateur Detective Van Bibber Mar.
Hunted Woman (Seena Owen-Earl Schenck)Curwood dr Apr.
Butterfly Man (Sid Smith) Comedy Apr.
From Mars to Munich , "arieties" Apr.
Marriage in Transit (E. Lowe) Secret service dr A^ril
Where the Waters Divide "Varieties" Apr.
Rainbow Trail (Mix) Zane Gray westn t.May
She Wolves (Rubens-Mulhall) Drama May
Neptune's Stepdaughter Comedy May
Wings of Youth (Bellamy-Clayton) Modem life dr May
Concerning Cheese Varieties May
Kiss Barrier (Lowe) Romantic drama May
White Paper Varieties May
°apa's Darling Sunshine comedy May
Scandal Proof (Shirley Mason) Drama June
Scientific Husband Sunshine comedy June
Everyman's Wife (Hammerstein-Rawlin-
son) Domestic drama June
Honeymoon Limited (Lee Moran) Comedy June
Lightnin' (all star) Famous stage drama Aug.
Lucky Horseshoe (Tom Mix) Romantic western Aug.
Kentucky Pride (star cast) Race horse drama Aug.
A Business Engagement Helen and Vfarren Aug.
Shoes O. Henry series Aug.
Sweet Marie Imperial comedy Aug.
The Wrestler Van Bibber Aug.
Sky Jumper Van Bibber Aug.
My Odd Carolina Varieties Aug.
The West Wind Varieties Aug.
The Wheel (H. Ford-Claire Adams) Human Int. melo Sep.
Big (Jame Hunter Van Bibber Sep.
Havoc (George O'Brien) War drama Sep.
On the Go (Sid Smith) Comedy Sep.
Timber Wolf (Buck Jones) Western com.-dr Sep
With Pencil, Brush and Chisel Varieties Sep
Fighting Heart (Cjeorge O'Brien) Prizefight drama Sep.
Cuba Steps Out Varieties Sep.
Love and Lions Imperial comedy Sep.
Thank You (George O'Brien) Ownedy-drama 0<H.
On the Go (Sid Smith) Imperial comedy Oct.
Thunder Mountain (Bellamy) Mountain drama Oct.
Cloudy Romance Comedy Oct.
The Sky Tribe Magazine Oct.
Toiling For Rest Varieties Oct.
Winding Stair (Rubens-Lowe) Romantic melo Oct.
Heart Breaker (Sid Smith) Imperial comedy Oct.
Durand of the Bad Lands (Jones) Action western Oct.
Everlasting Whisper (Mix) Action-outdoor Oct.
Lazybones (Buck Jones) Human interest drama Oct.
Transients in Arcadia O- Henry story Oct.
An Abroad Helen & Warren Oct.
East Lynne (Rubens-Lowe) Famous play Nov.
Peacemakers Helen & Warren Nov.
1934
1.. 7S»
1.. 2,000
15.. 2,000
15.. 1,000
22.. 4,509
22.. 2,00«
22.. 1,000
29.. 5,861
29.. 2,000
29.. 1,001
6.. 6,074
6.. 2,001
13.. 7,619
13.. 2,000
20.. 6,700
1925
10.. 6,346
7.. 6,716
31.. 4,694
10.. 5,828
7.. ti.JA,
24.. 6,656
14.. 5,258
3.. 4.67/
7.. 4,686
4,686
3.. 2,000
3.. 1,000
3.. 2,000
10.. 1,00C
10.. 2,000
10.. 2,000
24.. 5,500
24... 2,000
24.. 1,000
31.. ;,00(
7.. 2,000
21.. 4,752
28.. 10,000
14.. 5,080
14.. 2,000
21.. 5,S78
21 . 2,O0C
28.. 4,512
28.. 2,000
4.. 4,954
4.. 2,000
4.. i.oa
11.. 4,800
25.. 1,000
2.. Si,251
9.. 5,783
9.. 2,000
9.. 5,340
9.. 1,000
23.. 5,000
23.. i.ono
23.. 2,000
6.. 4.4(xi
6.. 2.000
13.. 4.365
13.. 2,000
1.. 8,050
29.. 5,000
29.. 6,597
29.. 2,000
29.. 2,000
29.. 2,000
29.. 2,000
29.. 2,000
29.. 1,000
29.. 1,000
5.. 7,264
5.. 2.000
13.. 9,283
12.. 2,000
19.. 4,809
19.. 1,000
26.. 6,978
26.. 1,000
26.. 2,000
3.. 6,900
3.. 2,000
10.. 7,500
10.. 2,000
10.. 1,000
10.. 796
17.. 7,500
17.. 2.000
24.. 5,844
31.. 5,611
31.. 7,234
31.. 2,000
31.. 2.000
7.. 8,975
7.. 2,000
METRO-GOLDWYN-MAYER
1924
■••.ss of TyUrherville. fSweet) Drama Atlg. 9. . 7J"
Broken Barriers (all-star) TVamn Auff. 16.. 5.7''"
True As Stt»l (all-star) Drama Ttm. 28.. 6.45<
Revelation (Dana) Drams Tulv S.. 8.7"
"ecoll (BIvthe-Hamllton) rVams Tuly 12.. 7 n»o
Wine of Youth (all star» Drama July 26.. 6
Along Came Suth (Dana) i^omedy-dr Aug. 2.. <
Red Lily (Bennett-Novarro) Drama Aug. 16.. 6.975
270
MOVING PICTURE WORLD
November 21, 1925
(ConttntMd from frtctdint pat*)
Kind of Picture
tSmi ot ncinn
.Sep.
..Sep.
..Sep.
..Oct.
..Nov.
.Nov.
Sinner* in Silk (Menjou-Boardman) Drama Aug
Circe, The Enchantre»» (Murray) Drama Sep.
His Hour (Pringle)............... Drama
One Night in Rome (L. Taylor) Comedydr
Navigator (Keaton) Comedy
Bandolero (all star) Drama
rht Snob (all star)......;.. Drama
He Who Gets Slapped (Clianey) Drama
Silent Accuser (Peter, the Great) Dog drama HOT.
Harried Flirts (all-star) Drama Oct.
Romola (LUlian Gish) famous novel Dec.
Greed (Von Stroheim prod.) Special Dec.
So This Is MarrUge (all tUr) Comedy dr Jan.
Chu-Chin-Chow (B. Blythe) Spectacle Feb.
Wife of the Centaur - Drama Jan.
Dixie Handicap (Windsor- Keenan) Drama Jan.
Cheaper to Marry (All Star) Drama Feb.
Excust Me (Shearer- Nagel) , Farce-comedy Feb.
Monster (Chaney-Olmsted) Weird com.-dr Mar.
Daddy's Gone a Hunting (Mannoot) Pathos drama Mar.
Lady of the Night (Norma Shearer) Underworld dr ....Mar.
Denial (Qaire Windsor) 5'*"?
Seven Chances (Keaton) Comedr Mar.
Confessions of a Queen (Terry-Stone) Mythical romance Apr
Way of a Girl (Boardman) ThnU comedy April
Han and Maid (Lew Cody) ..Hmor Glyn prod. Apr.
Proud Flesh (Eleanor Boardman) Romantic com Apr.
Prairie Wife (Rawlinson-Devore) Domestic dr May
Zander the Oeat (Marion Davies) Human Interest May
Sporting Venus (Sweet) Romantic drama May
White Desert (Windsor-O'Malley) Snow-R.R. drama July
Pretty Ladies (Pitts-Moore-Pennington). . Human int. dr July
Slave of Fashion (Norma Shearer) P^'T'o
Never the Twain Shall Meet (Stewart) ....South Sea com. Aug.
Unholy Three (Lon Chaney) Drama Au^.
Sun-Up (Starke- Nagel) Mountain tragedy Aug.
Merry Widow (Mae Murray) Romantic drama Sep.
Mystic (Pringle-Tearle) Fake spiritualism Sep.
The Circle (E. Boardman) Drawing room comedy ....Oct.
Treat Divide (all sur) .Drama Feb.
Rag Man (Coocan) Cpmedy-dr Mar.
Hesuty Priie (Dana) Comedy-dr. Oct.
Tower of Lies (Chaney-Shearer) Drama of patho* Oct.
Exchange of Wives (Boardman Married life com Oct.
Midshipman (Ramon Novarro) com. -drama Oct.
Go West (Buster Keaton) Burlesque western Nov.
PARAMOUNT
1934
Tongues of Flame (Meighan-Love) Melodrama Dec. a.. 6,763
Sorth of 36 (Torrtnce-Holt-WiUon) Historic romance Dec. 13 . 7,908
I92S
Argentbe Love (Daniels-Cortex) Spanish romance Jan. 3.. 5,570
Locked Doors (Compson) Original story Jan. 24.. 6,221
Tomorrow's Love (Ayres) Divorce com-dr Jan. 24.. 5,903
East of Suei (Negri) Drama Jan. 17.. 6,821
Miss Bluebeard (Daniels) ....The stage succeia Feb. 14.. 6,453
Golden Bed (LaRocque) Drama of clasiet Jan. 31.. 8,584
Man Must Live. (Dix) Newspaper romance Feb. 7.. 6.116
Coming Through (Meighan) New type Meighan story.. Feb. 21.. 6,522
The Devil's Cargo (Starke) Drama of Old California. . Feb. 21.. 7,980
Fop of the World (Nilason-Kirkwood) Africa and England Feb. 28.. 7,167
The Swan (Menjou- Howard) Stage success Mar. 14.. 5,889
Contraband (Wilson-Noah Beery) Bootleg drama Apr. 4.. 6,773
Madame Sans Gene (Swanson) World Famous drama May 2.. 9,994
Thundering Herd (Holt-Wilson) Buffalo stampede Mar. 7.. 7,187
Forty Winks (Dana-Robert8-<5riffith) Comedy Feb. 14.. 6,293
Goote Hangs High (Crure production) Typical Mar. 21.. 6,186
New Lives for Old (Compsou) Drama Mar. 7.. 6,796
Salome of the Tenements Getta GoudiJ) ... Drama Mar. 7.. 7,017
Too Many Kisses (Richard Dix) Comcdj Mar. 14.. 5750
Dressmaker From Paris (Leatrice Joy) ... Drama Mar. 28.. 7,(<jo
Air Mail (feature cast) Melodrama ..Mar. 2S.. AJV
Grass Drama .April 11.. j,ooo
Sackcloth and Scarlet (Alice Terry) Drama .April 11.. 6^732
Men and Women (Dix) Feature April 11.. « >Ti
Kias in the Dark (Meajon) Romantic com. Apr. Ig.. 5,767
Cktrma (Pola Negri) Romantic dr Apr. 18.. 6,076
Code a< the West ^Moore- Bennett) Weatn Rsm. cooi. Apr. 25.. 6,777
Adventure (Moore-burke-Becry) lack London dr May 2.. 6,603
Crowded Hour (Bebe Daniels) Drama May 9.. 6^
Night Club (Raymond Griffith) Farce-comedy May 16.. s!721
Shock Punch (Richard Dix) Comedy -drama May 23.. 6,151
Welcome Home (Cruie Prod.) Domestic com-dr MaJ SC.. 5,909
Old Home Week (Meighan) Comedy June 6.. 6.780
Any Woman (Star cast) Comedy drama June 13.. J,963
Little French Girl (Mary Brian) Drama June 13.. 5,628
Are Parents People? (Betty Bronson) Domestic problems June 20.. 6,586
Eve's Secret (Betty Compson) Romantic drama June 20.. 6,205
Beggar on Horseback (all star) Imaginative June 20.. 6,874
Manicure Girl (Daniels) Eh-ama June 27.. 5,959
Lost— A Wile (Meniou) Sophisticated com July 4.. 6,420
Light of Western Stars (Holt) Vivid west dr July 4.. 6,850
Paths to Paradise (R. (Jrilfith) Whirlwind comedy July 11.. 6.741
Grounds for Divorce (Vidor) Drama July 11.. 5.692
Lucky Devil (Richard Dix) Auto race comedy July 18.. 5,935
Night Life of New York (All-star) Comedy-drama July 25.. 6,908
Marry Me (Vidor) Small town idyl July 25.. 5.526
"Street of Forgotten Men (all star) Bowery drama Aug. 1.. 6.366
Not So Long Ago (Betty Bronsoo) Drama Aug. 8.. 6.943
Rugged Water (Lois Wilson) Drama Aug. 8.. 6,015
Trtnible With Wives (Vidor) Farce comedy Aug. 15.. 6,489
Wild, Wild Susan (Bebe Daniels) Farce comedy Aug. 22.. 5,774
Wild Horse Mesa (Jack Holt) Zane Grey dr Aug. 22.. 7,164
The Wanderer (all star) Prodigal son epic Sep. 5.. 8,173
Man Who Found Himself (Meighan) Crook drama Sep. 5.. 7,298
Coast of Folly (Swanson) Society drama Sep. 12.. 7,001
In the Name of Love (Cortei-Nissen) Comedy drama 5ep. 12.. 5.904
(W>lden Princess (Betty Bronson) Bret Harte western Sep 19.. 8.584
Pony Express (Crure productic* Epic of west Sep. 26. . 9.929
A Son of His Father (Bessie Love) Western drama Oct. 10.. 6.925
A Reirular Fellow (R. Grfffith) Typical comedy Oct. 17.. 5.027
Vanishing American (Dix-Wilson) Indian spectacular Oct. 24..10.0fi1
Flower of the Night (Negri) Drama Oct. 31.. 6,374
Lovers in Quarantine (Daniels) Farce-comedy Oct. 31.. 6,570
Keview. Feet Best People (Star caat) §P<^'«'/ comedy
King on Main Street (Menjou) Cximedy
30..
13..
20..
27..
13..
11..
8..
15..
22..
25..
13..
20..
1925
3..
21..
17..
10..
14..
7..
7..
7..
14..
21.
28.
4.
11.
18.
2S.
16.
16.
23..
18.
25.
1.
t.
15.
29.
12.
12.
3.
21.
14.
11
10.
17.
31.
7.
5750
6.882
6,300
5,883
5,558
6,904
6,513
6,613
5,883
6.765
10,875
10,067
6.300
6,406
6,586
6,905
5,921
5,084
6,435
5,851
5.441
4J91
. 5,113
. 5,809
. 5,000
. 5,307
, 5,770
. 6,487
. 6,844
. 5,958
. 6.464
. 5,828
. 5,906
. 8,143
. 6,948
. 5.819
.10.027
. 5,147
. 5,511
. 7.811
. 5,908
. 5.750
. 6,849
. 5,300
. 7,498
. 6,256
. Nov.
.Nov.
7.. 5,700
7.. 6,23*
PATHE
.Feb.
1925
7..
Biting the Dust Terry cartoon
Transatlantic Flight Terry cartoon ,
Change the Needle (Arthur Stone) Comedy Feb. 14..
Family Entrance (Cba*. Chase) Comedy Feb. 14..
Bigger and Better Jail* Terry cartoon Feb. 14..
Fisherman's Luck Terry cartoon Feb. 21..
A Fox Hunt Spat Family Feb. 21..
Sporting Armor Sportlight Feb. 21..
Idaho (Vivian Rich) ...Senal , Feb. 21
Water Wagons Sennett com Feb. 21..
His Marriage Wow (Langdoo) Comedy Feb. 28..
Plain and Fancy Giris (Chas. (^laae). ..... Comedy Feb. 28..
Clean-Up Week Terry cartooo Feb.
Haunted Honeymoon (Glenn Tryoo) Comedy Feb.
Raspberry Romance (Ben TnrjHn) Comedy Feb.
Neptune's Nieces Sportlight — Mat.
Bashful Jim (Gravea) Mack Sennett com Mar.
In Dutch Terry cartoon Mai.
I>og Day* Our Gang Mar.
Percy (Charles Ray) Typical dr Mar.
Should Husbands Be Watched Comedy Mar.
Hard Boiled (C:hase) .....Comedy Mar.
Jungle Bike Riders Terry cartoon Mar.
Excuse My Glove Spat. Family Mar.
Giddap (BUly Sevan) Comedy Mar.
Traps and Tronblca ■ Sportlight Mar.
Pie Man Terry cartoon Mar. 21.
Zowiel Strreoakopik Mar. 21.
At the Zoo Terry cartoon ..Mar. 28.
Is Marriage the Bunkf (Cbaae) Comedy Mar. 28.
Plain dothes (Langdoo) Comedy Mar. 28.
Sailor Papa (Tryon) Comedy Mar. 2>.
Breaking the Ice (Grave*) Comedy Apr. 4.
Love Bug Our Gang Apr. 4.
Housing Shortage Terry cartoon Apr. 4.
Marriage Circus (Turpin) Sennett com April 11.
Bad Boy (Chase) Comedy April II.
Are Husbands Human? (Flndlayson) Comedy April 11.
Sunken Silver (Ray-Miller) Serial Apr. 18.
Lion's Whiskers Sennett com. Apr.
Hold My Baby (Glenn Tryon) Comedy Apr.
S-O-S Terry cartoon Apr.
Adventures of Adenoid Terry cartoon Apr.
Deep Stuff Terry cartoon Apr.
Beauty Spots Sportlight Apr.
Remember When (Langdon) Comedy Apr.
Shootin' Injuns ....Our Gang com Haj
Big Red Riding Hood ((^lase) Comedy Uay
Sporting Judgment ..Sportlight May
He Who Gets Smacked Sennett comedy May
Permanent Waves Terry cartooo May
Ixwking For Sally (Chase) Comedy May
Grief in Bagdad Comedy May
Darkest Africa Terry cartoon May
Wild Papa Spat Family May
Skinners in Silk Sennett com Mav
Fast Worker Terry cartooo May
Luna-cy Stereoskopik May
Tell it to a Policeman (Tryon) Cxwnedy May 23
Sure Mike (Martha Sleeper) Omedy May 23.
Echoes From the Alp* Terry cartoon May 23.
Good Morning Nnrae Sennett comedy May 30.
"Dude Ranch" Day* Sportlight May 30.
Ask Grandma Our Gang comedy May 30.
What Price (Joofy? (Chas. Chase) Comedy June 6.
Horace Greeley, Jr. (Langdon) Burlesque June 6.
The Runt Terry cartoon June 6.
Royal Four-flush Spat FamOy June 13.
Super. Hooper. Dyne Lizzie* Sennett comedy June 13.
Riders of the Kitchen Range Omedy June IJ.
End of the World Terry cartoon June 13.
Thundering Landlords (Tryon) Comedy June 20.
Twinkle-Twinkle Sportlight June 20.
Runaway Balloon Terry cartoon June 20
PUy Ban (Allene Kay-Mlller) Serial
Offidal Officers Our Gang com
In the Grease (Jim Findlayaon) Comedy .
Animal Celebritira Sportlight
Isn't Life Terrible? (CAaae) (Comedy July 4.
Wine, Women and Song Terry cartoon July 4.
(Phasing the (Thaser (Findlayaon) Comedy July 4.
Sherlock Sleuth (Stone) Star comedy July II.
The White Wing"* Bride (Langdon) Comedy July 11.
Oughl Stereoskopik July II.
l.e.\ming How Sportlight July 11.
Dad.^y Goe* a-Gmnting (Tryon) (Comedy July 18.
Snees.^g Beezer* Sennett comedy July 18.
For Lo-e of a CJal Terry cartoon July 18.
When Jin;™ Were Men Terry cartoon July 18.
The Frestt,-«ian (Harold Lloyd) College comedv Tulv 25.
Boys Win be Boy* Our Gang comedy July 25.
Cupid's Boots v^Vaves) Comedy July 25.
%Vhy Kids Leavt Home Sportlight July 25.
Rusrville Field Day Terry cartoon July 25.
A Yam About Yar».., Terry cartooi Aug. I
Tee for Two (Alice Day) Sennett comedy Aug.
Tnnocent Husband* (Chaae) Omedy Aug.
Kivalina of the Ice Lands Eskimo life July
Bubbles Terry cartoon Aug.
Iron Nag Sennett comedy Aug.
Sorns of Swat Sportlight Aug.
Time Men and Wild Women (A. Stone) Omedy Aug
Lucky Stars CH. Langdon) Omedy Aug.
Mary, Queen of Tot* Onr Gang Aug.
^ver Amt of Sport Sportlight Aug.
Butter Fingers (Bevan) Comedy Aug 29
Cold Turkey (Alice Day") Comedy Aug. 29.
The Window Washers Terry cartoon Aug. 29.
Over the Plate Terry cartoon Aug. 29.
A Runaway Tax! Stereoskopik* 5teD. 5.
Barrier Busters Stwrtlight .^ep. 5.
Barnyard Follies Terry cartoon ."!ep. 5.
Wild West (J. Mulhall-H. Ferguson) Grcns serial Sev. 12 .
So Father to Guide Him ((Hiase) Comedy Sep. I J.
Madame Sans Jane (Findlaysoo) Comedy Sep. 12.
1,000
1. tXX)
2, aoi>
1,000
1,000
1. UOO
2,0UO
i,oa»
lU C|,
2, U»
2,UUI>
1, uut
1,0U(>
2, UUl
2,0U>
1, UU>
2,0Ut
1,000
2, UUI
6,00l>
1,001
2,UU0
1,000
2.000
2,900
1,001
urn
. 1,000
. 1,000
. l.UOO
. 2,000
. 2.000
. 2,000
. 2,000
. 1.000
. 2.000
. 2.000
. 1.000
. lOep
. 2,000
. 2,000
. 1.000
. 1.000
1,000
. 1,000
2.000
2,000
l,ODb
. 1,(U0
. 2.000
1,(M
. 2,000
. 1,000
IJOOO
. 2,000
. 2.000
. l,JO0
. 1,9J0
. 2.000
. 1.000
. LOOP
. 2.000
. LOOT
. 2,000
. 2.00P
. 2.onp
. 1.00D
. 2.000
. 2,000
. 1,000
. 1.000
. 2,000
. 1.000
. 1,000
.Wep.
. 2.000
. 1.000
. 1.000
. 2.000
. 1,00»
. 1,000
. 2.00P
. 2.00f
. 1.000
. 1,008
. 2.000
. 2.000
. 1,000
. 1,000
. 6.W
. 2.000
. 2.000
. i.nnn
. I.nnn
1,000
. 2.000
2,onn
5.7™
1.000
3.000
l.OOD
2.000
1.000
LOW
2.000
. 2.000
. 2.0tXl
. I.nnn
. i.ono
. 1 nnn
. 1.000
. I.nnn
10 M>.
xm
2SXK
November 21, 1925
MOVING PICTURE WORLD
271
Kind of Picture
Review. rcct
Kind of Picture
tJgly Duckling Terry cartoon Sep 19.. 1,000
Somewhere in Somewhere Comedy of war zone Sep 19.. 2,000
Big Kick (Engle-Mohan) Fight comedy Sep. 26.. 1,000
Your Own Back Yard Our Gang Sep. 26.. 2,000
Hungry Hounds Terry cartoon Sep. 26.. 1,000
Nuts and Squirrels Terry cartoon Sep. 26.. 1,000
Moonlight and Noses (Clyde Cook) Comedy Oct. 3.. 2,000
Outings for All Sportlight Oct. 3..
Lion and the Monkey Terry cartooo Oct. 1.000
Caretaker's Daughter (Chase) Comedy Oct. 10.. 2,000
Hero Wins Terry cartoon Oct. 10.. 1,000
Love and Kisses (Alice Day) Sennett comedy Oct. 10.. 2,000
Solid Ivory (Mohan-Engle) Comedy Oct. 10.. 1,000
Clever Feet Sportlight Oct. 17.. 1,000
Cuckoo Love (Tryon) Comedy Oct. 17.. 2,000
Good Morning, Madam (Graves) Ci>medy Oct. 17.. 2,000
Air CooM Terry cartoon Oct. 17.. 1,000
All Wool (Earl Mohan) Roach comedy Oct. 24.. 1,000
Qoser than a Brother Terry cartoon Oct. 24.. 1,000
A Punch in the Nose Roach comedy Oct. 24.. 2,0«)
A Sweet Pickle Sennett comedy Oct. 24.. 2,0W
Dangerous Curves Behind Sennett comedy Oct. 31.. 2,000
Better Movies Our (Jang Oct. 31.. 2,000
Wild Cats of Paris Terry cartoon Oct. 31.. 1,0M
Honor System Terry comedy Nov. 7.. 1,000
Should Sailors Marry (Cook) Comedy Nov. 7.. 2,000
PRINCIPAL PICTURES
Uitcn Lester (all-star) Comedy-drama May
Daring Youth (Daniels) Comedy -drama May
Daughters of Pleasure (Prerosrt) Drama May
aiasked Dancer (H. C^iadwick) ..Mystery drama May
Good Bad Boy (Joe Butterworth) Comedy-drama June
CapUin January (Baby Peggy) Sea story July
Helen's Babies (Baby Peggy) Comedy-drami .....
Mine With Iron Door (all-star) Adventure drama Dec.
1924
10.. 6,242
17.. 5,975
24.. 6,000
31.. 4,987
7.. 5,198
12.. 6,194
Creation of Brian Kent Drama
.Uar.
27 . 7,800
1925
14.. 6,878
PRODUCERS DISTRIBUTING CORP.
Night Hawk (Cjirey)
Ughtsing Rider ((j^rey)
1924
Western Jun. 14..
_ Western Jun. a..
■W^at Shall I Do? (MarekaiU) Drama Jnn- fj--
Legend of Hollywood (Marmont) Drama J»n. 10..
A^elcome Stranger (Vidor) Comedy-dr Oct. 25..
Barbara Frietchie (Vidor) Civ. War dr Oct. U..
Roaring Rails (Carey) Railway dr Oct. 2S..
\notheT Scandal (Lois Wilson) ...Sex theme Not. 1..
/Vnother Man's Wife (Lee-Kirkwood) Drama
Trouping With Ellen (H. Chadwick) Omedy-dr
Reckless Romance (SUr cast) Omedy featore Nov. 22..
siren of Seville (Dean) Drama Nov. 29..
1925
Chorus Lady (Livingston) Comedy-dr Feb. 21..
Cafe in (iiro (Dean) Drama Mar. 28..
Flaming Forties (Carey) Western
The Mirage (Vidor) Drama
Let Women Alone (O'Malley-Hawley) Drama
Soft Shoes (Carey) Western
Charley's Aunt (Syd Chaplin) Jarce-comedy Feb. 21..
Her Market Value (Ayrea) Drama
•Girl of GoM (Vidor) Drama
On the Threshold (aU-aUr) Drama
Beyond the Border (Carey) Western
Beauty and the Bad Man (Star) Western ,
Friendly Enemies (Weber & Fields) Comedy dr May 16..
Crimson Runner (Priscilla Dean) Stromberg melo June 13..
Silent Sanderson (Carey) Cattle— gold fields Juna20..
Stop Flirting (all star) ...Light comedy June 27..
. . _ . ^, . . - _ . ^
11..
18..
I..
12..
12..
19..
Beauty and the Bad Man (Mabel Ballin) .. Drama July
Awful Truth (Agnes Ayrea) Light comedy July
Texas Trail (Carey) Typical western July
Private Affairs (Hulette) (3iaracter drama Aug.
Hell's Highroad (Leatrice Joy) Love drama Sep.
Seven Days (LiUian Rich) Comedy feature Sep.
Coming of Amos (Rod URoque) Comedy-drama Sep
Without Mercy (Vera Reynolds) Drama
frairie Pirate (Harry Carey) Western
People TS. Nancy Preston Underworld drama
Simon, the Jester (O'Brien-Rich) Comedy-drama
Road to Yesterday (Schildkraut) Spectacular drama
Man from Red Gulch (Carey) Western
Wedding Song (Leatrice Joy) South sea drama
Madame Lucy (Julian Eltinge) Farce-comedy
Off the Highway (W.V. Mong) Drama Oct. 3
5.115
6,000
6,000
5,414
6,618
7,179
5,753
7,000
5,015
6,452
5.530
6,724
6,020
5,656
5.770
5,770
5,620
7 ?4'
5,931
4,969
4,469
6,288
4,775
4,841
5,161
5,794
5.917
4,720
6,132
6,084
6,974
5,077
7,641
B. P. SCHULBERG PROD.
.Dec.
1924
27.
1925
24.
21..
31.
14..
9..
27..
25..
IS..
22..
10..
31..
6,626
5 oi;n
6714
S 1 11
6.147
6.107
6.228
fi mo
6.324
5.979
fi.4R«
6.080
Triflers (Busch-Mayo) Paris soc. dr
Capital Punishment (Qara Bow) Prison dr. Jan.
Doomerang (Qara Bow) Comedy-dr Mar.
Parasite (Bellamy-Moore- Washburn) Drama Jan.
Uansion of Aching Hearti (all-atar) ..Melodrmma Mar.
i3o Stra'»*i (Star east) Drama May
Faint Perfume (Se<ma Owen) Romantic drama June
•My Lady's Lips (Clara Bow) Crook drama July
'Parisian Ixjve (Clara Bow) Ai)ache drama Aug.
Girl Who Wouldn't Work (De La Motte) Modem drama Aug.
Plastic Age (Bow-Ki»th) College story Oct.
The Other Woman's Story (Calhoun) Mystery drama Oct.
TIFFANY PRODUCTIONS, INC.
1925
•Sonls for Sables Sociaty drama Sep 5.. 6.500
The Sporting Chance Racing drama 6.500
Lightning ^nm» 6.500
Morals for Men Society drama 6^";
The Lodire in the Wilderness Dram» 6 W
Morganson's Finish Drama 6 Snn
Tale of a Vanishing People Drama « w
The Travis Cup Hrama «
The Wrong CVat Drama 6
The Dumb Head Drama
The Life of a Woman "ram 6.50n
TRUART FILM CORPORATION
Passionate Youth Society drama S,80U
Marrying Money Society drama 5.800
Dollar Down Society drama 5,800
Age of Indiscretion Drama 5,800
"Where the Worst Begina" Comedy drama 5,800
The Hurricane Drama 5,800
Salvage Drama 5,800
Romance Road Drama 5,800
The Fighting Cub Newspaper drama S,80(
NOVELTY SERIES
Three in Exile 5,800
The Wild Girl 5.808
Pals 5,800
The Silent Witness 5,800
UNITED ARTISTS
Isn't Life Wonderful ? (Dempster) Realism Dec.
Salvatioo Hunters (Von Sternberg prod.). Symbolical dr Feb.
Thiel of Bagdad (D. Fairbanks) Fantasy Mar.
America (Griffith prod.) Historical drama Mar.
Waking Up the Town (J. Pickford-Shearer)i_omedy-dr April
Don y. Son of Zorro (D. Fairbanks) Typical Fairbanks June
Sally of the Sawdust (Dempster) D. W. Griffith prwt Aug.
Gold Rush (Chaplin) A Dramatic comedy Aug.
Wild Justice (Peter the Great) Dog melodrama Aug.
Little Annie Rooney (Piikford) Typical "Mary" Oct.
UNIVERSAL
1924
13.. 8,250
1925
14.. 5.fS0
29.. 12,000
8. .11,442
11.. 4,8Sa
27. .11.000
15.. 9,500
29.. 8,535
29.. 5.886
31.. 8,500
1925
Here's Your Hat Comedy May 9..
Line Runners Western reissue May 9..
Kidin' Thunder (Hoxie) Western May 16..
Raffles (House Peters) Drama May 16.!
Queen of Aces (Wiley) Century comedy May 16..
Koaring Waters Mustang western May 16..
Wild West Wallop Mustang western May lt>..
The Meddler (Desmond) Western melo May 23..
Sleeping Sickness (Edwards) Bulls-eye comedy May 23..
Rolling Stones (Chas. Puffy) "Fat man" com May 23!.
Love Sick (Lake) Sweet 16 comedy May 23!!
The Teaser (LaPlante-O'Malley) Cxnnedy-drama May 30,.!
Slick Articles (Karr-Engle) Century comedy May 3o'
Locked Out Sweet 15 comedy May 30
ril Show You the Town (Denny) Comedy June 6.
Nobody Wins Sweet 16 Comedy June 6..
Showdown (Art Acord) Mustang western June 6..
Price of Pleasure (Valli-Kerry) Romantic drama !rune is!!
Speak Freely (Kdna Marian) Century comedy June 13
Nearly Rich (Chas. Puffy) Fat man comedy June 13..
Kicked About (Eddie (jordon) Century comedy June 13..
Siege (Valli O'Brien) Drama June 20..
Gridiron Gertie (Wiley) Century comedy June 20..
(^ueen of the Roundup (Ed C^bb) Mustang western June 20..
Outlaw (Perrin-Lorraine) Mustang western June 20..
Dog Biscuit* , Sweet 16 comedy June 20..
lee Cold Sweet 16 comedy June 20..
Heart Trouble Sweet 16 com July 25..
Dry Up (Jack Singleton) Century com July 25..
Wh:te Outlaw (Hoxie) Western June 27..
Nicely Rewarded (Chas. Puffy) Omedy « June 27..
Rough Party (Alt-Karr) Century comedy June 27..
Pronto Kid (Ed Cobb) Mustang westers, !Toiie 27..
Unwelcome ((Tha*. Puffy) Comedy , Tune 27
Plenty o< Nerve (Edna Marian) Century comedy July
Beauty and the Bandit (Larkin) Mustang western July
Married Neighbors (Engle-Darlington) Ontury comedy July
A Lucky Accident (Puffy) Fat man comedy July
Just in Tune (Wanda Wiley) Century comedy July
Ropin' Venus (Josie Sedgwick) Mustang western July
Knockout Man (Perrin-Lorraine) Reissue western July
Little Giant (Hunter- Murphy Comedy July
Discord in "A" Flat Sweet 16 comedy !ruly
Polo Kid (Eddie C3ordon) Comedy !july
Battle of Wits (Josie Sedgwick) Western July
(joose Woman (Louise Dresser) Drama Aug.
Milky Way (Puffy) Comedy Aug.
Short Pant* Sweet 16 comedy Ang.
Paging A Wife (Al Alt) Century comedy Aug.
Fightinir Schoolmarm (Sedgwick) Short western Aug.
Home Maker (Alice Joyce-Clove Brook) Domestic drama Aug.
Lorraine of the Lions (MiTler-Kerry) TunRle melodr Aug.
Raiders of the North (Larkin) Northwest dr Aug).
After a Reputation (Edna Marian Century comedy Aag.
Greenhorn (Clias. Puffy) Comedy Aog.
A Woman's Faith (Rubens-Marmont) Drama Ang. 15.
Cryinir For Love (Gordon) Ontury comedy Aug. 15.
His New Suit (Arthur Lake) Comedy Aug. 15.
Best Man (Josie Sedgwick) Western Aug. 15.
Circus Cyclone (Art Acord) Western Aug. 22..
Won Bt Law (Wanda Wiley) Ontury comedy Ang. 22..
Speak Easy (Oas. Puffy) Oomtij Aug. 22..
Stand Up and Fleht (Jack Perrin) Western Aug. 22..
Where Was 1? (Reginald Denny) Farce-com -romance Aug. 29..
Buster Brown Series Outcault's "kid" ser Aug. 29..
Educatinpr Buster Brown Busier Brown Aug. 29..
Buster, Be (Jood Buster Brown Aug. 29..
Perils of the Wilds fBonomo) Serial Sep. 5..
California Straight Ahead (Denny) Thrill comedy Sep. 5..
Peacock Feathers (J. Logran) Domestic drama Sep. 5..
"Nfranded (Edna Marian) Century comedy Sep. 5..
The Party Sweet 16 comedy Sep. 5..
Dvnamite's Daughter (Sedgwick) Mustang western <;ep. 5..
Pleasure Bent (Puffy) Fat man comedy Sep. 5..
Call of Ourage (Art Acord) Blue Streak western Sep. 12.
Tricked (Obb) Mustang western Sep. 12.
Ficrht Within (Larkin) Mustang western Sep. 12.
Phantom of the Opera ((^aney) Suspense- mystery Rep 19.,
Storm Breaker (House Peters) Sea town melo Sep 19.
Westward Ho (Puffy) BlueBird comedy -Sep 19.,
Too Much Mother-in-Law Century comedy Sep 19.,
1.000
2,oa»
4,354
5.537
2,000
2,000
2,000
4,890
1,000
1,000
2,000
6,8a^
2,000
1,000
7,401)
1,000
2,000
6,618
2,000
1,000
2,000
6,426
2,000
2,000
2,000
1.000
1,000
1,000
2.000
4,850
1,000
2.000
2.000
1,000
2.000
2,000
2.000
1,000
2,000
2.000
2,000
6,8M
i.ooa
loot
2.000
7,500
1,000
1,000
2,000
2.000
7,7S»
. 6,700
2,000
2,000
1.000
. 6.0Z>
. 2.000
. i.nno
. 2,000
. 4,397
. 2.000
. 1.000
. 2.000
, 6,630
. 2.000
, 2.000
, 2.000
10 rn
. 7.7.1f
. 6,747
2.000
. i.nno
. 2.ono
. i .mn
. <m
. 2.000
. iOTlO
, 8.4(Vt
. 6.0M
, i.nnn
, 2,000
272
MOVING PICTURE WORLD
November 21, 1925
Sep 19..
19..
26..
26..
26..
3.
t..
3..
10..
10..
10..
10..
10..
17..
17..
24
24..
24..
31..
31..
31..
7..
7..
7..
7..
Kind of Picture
Uncle Tom's Gal Century comedy
Life's Greatest Thrills Special Sep
Sporting Life (Bert Lytell) Melodrama Sep.
One Wild Night (Edwards) Comedy Sep.
Officer No. 13 (Eddie Gordon) Comedy Sep.
Bustin' Through (Hoxie) Blue streak western Oct.
Cupid's Victory (Wanda Wiley) Comedy 'Jet.
By the Sea (Puffy) Comedy Oct.
Calgary Stampede (Hoot (jibson) Thrill western Oct.
Just Cowboys Short western Oct.
Taking Chances Short western Oct.
The Raid Short western Oct.
Green Eyed Monster (Arthur Lake) Comedy Oct.
Absent Minded (Ncely Edwards) Bulls-eye com Oct.
Road from Latigo (E. Cobb) Short western Oct.
Ace of Spades (Desmond) Western chapterplay Oct.
Nursery Troubles (Edna Marian) Century comedy Oct.
Shootin' Wild Mustang western Oct.
Hidden Loot (Hoxie) Action western Oct.
Boundary Line (Fred Humes) .Short western Oct.
A Taxi War (Eddie Gordon) Comedy Oct.
Triple Action (Pete Morrison) Action western Nov,
Rustlers From Boulder Canyon Short western Nov,
Kick Me Again (Puffy) Comedy Nov
Oh, Buster Buster Brown Nov
VITAGRAPH
1925
Two Shall Be Bom (Novak -Harlan) Drama ,
Pampered Youth (Landis-Calhoun) Drama , Feb. 21..
Redeeming Sin (Nazimova-Tellegen) Apache dr J»n. 31..
Fearbound (Daw-Welch) Melodrama . hcb. 14..
rides of Passion Drama May 2..
School for Wives (Tearle-Holmquist) Drama April 11..
Baree, Son of Kazan (Stewart) Northern drama May 30..
Wildfire (Aileen Pringle) Racing melo June 20..
Steele of the Royal Mounted N. W. Drama June 27..
Happy Warrior Drama July 18..
Ranger of the Big Pines (K. Harlan) Forest Ranger dr Aug. 8. .
Love Hour (H. Gordon -Fazenda) Melodrama Sep. 12..
WARNER BROS.
This Woman (Rich) Society drama ^Jov.
Lover of (Zamille (all-star) Romantic drama Nov.
Dark Swan (Prevost-Blue-CThadwick) Drama Dec.
Narrow Street (D. Devore-Matt Moore). . Light comedy Jan.
Lighthouse by the Sea (Rin-Tin-Tin) Melodrama Ian.
Lost Lady (Irene Rich) Social drama Feb.
Recompense (Prevost-Blue) Society drama May
On Thin Ice (T. Moore-Edith Roberts) Drama Mar.
Bridge of Sighs (Dorothy MacKaill) Pathos dr Apr.
My Wife and I (Rich) Emotional drama May
Man Without A Conscience (Louis- Rich) .. Drama June
How Baxter Butted In (M. Moore -Devore) Comedy July
Woman Hater (Chadwick-Brook) Love drama July
Tracked in Snow Country (Rin-T!n-Tin) . . North drama Aug.
Eve's lover CRich-Lytell-Louis-Bow) Drama Aug.
Kiss Me Again (Lnbitsch prod.) Lipht comedy Aug.
Limited Mail (Monte Blue) Railroad melo. Sep.
Wife Who Wasn't Wanted (Rich) Romantic drama Sep
His Majesty, Bunker Bean (M. Moore) Farce comedy Sep.
Below the Line (Rin-Tin-Tin) Dog melodrama Oct.
Man on the Box (Syd Cliaplin) Farce-comedy Oct.
Compromise (I. Rich, C. & Brook) Domestic drama Nov.
Red Hot Tires (Monte Blue) Farce comedy Nov.
MISCELLANEOUS
ARTCLASS PICTURES CORP.
1924
"iff Bai-f BiirtdT (W Roosevelt) Thrill dr Sep. 20.. 4,500
Fast and Fearless (Buffalo BUI, Jr.) Thrill dr Sep. 27.. 4,500
Walloping Wallace (B. Roosevelt) Thrill western Oct. 11.. 4,700
Hard Hittin' Hamilton (Buf. Bill, Jr.) Thrill western Oct. 18.. .5,000
1925
Gold and Grit (B. Roosevelt) Tlrill dr April 11.. 4,650
Bringing Home the Bacon (Buffalo Bill) .. Thrill dr ^,650
After Sbc Days Biblical spec 10,000
Deerslayer (J W. Kerrigan^ 5,000
On the Go (Buffalo Bill, Jr.) Western Apr. 4.. 4,825
Reckless Courage (Buddv Roosevelt) .....Thrill western Uay 2.. 4,85il
?uicker 'N Lightning (Buffalo Bill, Jr.)... Thrill drama June 6.. 5,000
earin' Loose (Wally Wales) Stunt western June 13.. 5,000
ASTOR DISTRIBUTING CORPORATION
A Lover's Oath (Novarro) Melodrama 5,845
Business of Love (Horton) Onnedy-drama 6,038
The Shining Adventure (Marmont) Drama 5,126
The Wrongdoers (Barrymore) Melodrama 6,424
BANNER PRODUCTIONS
1924
The Truth About Wives Sherman-Hampton Aug. 2.. 5,600
The Man Without a Heart Novak-Harlan Aug. 2.. 6,000
Those Who Judge All star Aug. 2.. 5,700
1925
riauehfers Who Pay All star cast May 30.. 5^00
Wreckage (May Alison) Drama Sep. 5.. 5,992
Feet
2,000
2,000
6,709
1,000
2,000
4,500
2,0-..fl
1,000
5,924
2,000
2,000
2,000
1,000
1,000
2,000
2.000
2,000
4,738
2,000
2,000
4,800
2.00C
1,000
2,000
6.640
6.227
5,700
6.279
6,182
6.893
6,550
5.700
7.865
7,032
7,036
1924
1.. 7,100
29.. 7,180
6.. 6,800
1925
17.. 6,700
10.. 6700
7.. 6,700
2.. 7,480
21.. ijm
4.. 6,694
30..
27.. 7,182
4.. 6,592
25.. 6,591
1.. 7,139
8.. 7,237
15.. 6.722
12.. 7,144
19.. 6,858
26.. 7,291
3.. 6.053
10.. 7,481
7.. 6,789
7.. 5,452
COLUMBIA
Midnight Express (Hammerstein) Railroad melo Dec.
After Business Hours (Hammerstein) Domestic melo July
Danger Signal R R- melodrama
Unwritten Law Drama
Waldorf
Steppin' Out Comedy
Ladies of Leisure Drama
S. O. S. (Perils of the Sea)
Lure of the North
Enemy of Men .Drama
Price of Success Society drama
Sealed Lips
Fate ol a Flirt
1924
1925
5.967
5.600
5,584
5,535
5,506
5,500
Thrill Hunter ..
Penalty of Jazz
Keviev fox
Perfection
Speed Mad 4 442
New Champion 4 470
Great Senration
Fight to the Finish
Handsome Brute ...
1924
Feb. ... 6,400
6,70U
Uct. 18.. 0,5U<J
Dec. a 7,0OU
1925
May 23.. 6700
C. C. BURK
Average Woman (Pauline v.>aroni Ut^mo
Lend Me Youi Husband, (Kenyuni Drama . .
iouth lor iale ts. Molm'quiat; Drama
fhe Early Bird lUines) Comedy .............
Crackerjack (Hines) Typical comedy ....
CRANFIELD & CLARK
Let's Go Fishing Holland-scenic Nov. 7.. 1.000
GINSBERG DISTRIBUTING CORP.
1925
Love Gamble (LUIian Rich) Melodrama July n S7V
Before Midnight (Wm. RusseU) Crook melodrama July 11.. 4!89
Big Pal (Wm. Russell) Prize fight dr Oct. 24.. 5,800
INDEPENDENT PICTURES CORP.
1925
Drug store Cowboy (F. Famum) ..Western com.-dr Feb /
Riders of Mystery (Bill Cody) Western May 2"
Gambling Fool (F. Famum) Western . M.t 9 '
Fighting Sheriff (Bill Cody) Western May n"
Border Intrigue (F. Famum) Western May 3o! '.
LEE-BRADFORD CORP.
Peari of Love (Leslie)
Lights of London (Wanda Hawley)
Passion's Patliway (Estelle Taylor) !!!!.'!!!!!!!!!!!!
Unrestrained Youth (Brandon Tynan)
Passionate Adventure (Joyce-Brook)
Way Down Upon the Swanee River .*
Wolfblood (M. CUyton)
4j5e
5,00(1
5,000
5,000
5.00D
6,000
6,000
6,000
6.000
8.000
6.000
6,000
LUMAS FILM CORP.
Overland Limited R. R. melodrama.
A Little Girl in a Big C3ty Heart int. se
His Masetr's Voice (Thunder, dog) Animal dr
Shadow on the Wall Crook drama
Police Patrol Melodrama
Part-Time Wife Drama
6,008
6JSD
S7S0
6.0SO
5,689
6,075
POST SCENICS
Holland Scenic
.Nov. 7.. 1,000
RAYART
Butterfly Comedies (Gloria Joy)
1925
Feb. 7.. 5.227
5.117
*jn
*jsa
*jea
Super Speed (Reed Howes) Automobile com.-dr.
Geared to Go (Howes) Drama
Right Man (Larkin) Drama
Winning a Woman (Perrin-HUl) Drama
Getting 'Em Right (Larkin) Drama
Quick Change (Larkin) Drama
Youths Gamble (Howes) Drama
Double Fister (Perrin) Drama
Fear Fighter
Crack O' Dawn
Goat Otter
Snob Buster (Reed Howes) Action melodr Aug. 72.. 4.970
Cyclone Cavalier (Reed Howes) Action-romance Sep. 26.. 4,WB
RED SEAL
1925
Daisy Bell Song Cartoon May 30..
Ko-Ko Sees Spooks Fleischer cartoon Juno 13..
Hair cartoons Marcus cartoon June 20..
Ko-Ko Celebrates the Fourth Fleischer cartoon July 4..
Hair Cartoon Marcus cartoon July 4..
Evolution Timely novelty (feature). July 25..
Ko-Ko Nuts (Out-of-Inkwell) Fleischer cartoon Sep. 5..
Marvels of Motion (Issue D) Fleischer- Novograph Sep. 13..
My Bonnie Ko-Ko Song Cartune Sep. 12..
Silvery Art (special) Skiing in Alps .Sep 19..
Lands End Gem of the Green Sep. 26..
Through Three Reigns Historical Sep. 26..
Ko-Ko on the Run Out of Inkwell Sep. 2S. .
Flirting With Death Alps skiing Sep. 26..
Ko-Ko Packs 'Em Fleischer cartoon Oct. 17..
Film Facts (Issue H) Magazine Oct. 17..
1,000
1,000
300
1,000
300
4,200
1,000
1,000
1,000
2.000
1.000
2,000
1,000
2,oon
1,000
1,000
WM. STEINER PROD.
1924
On Probation (Edith Thornton) Drama Dec li.. S.OOT
Hidden Menace Stunt dr 5,00C
Branded a Thief Western S,OS0
Verdict of the Desert Western 4^45
Valley of Vanishing Men Western 4,652
Trouble Buster (Leo Maloney) Western
.Feb.
1925
21..
S.on^
SHORT FILMS SYNDICATE
1925
Thirty Years Ago Novelty Aug. 15.. 1.000
I Remember Pastoral Aug. 15.. 1,000
Mixing in Mexico Bud Fisher cartoon Oct. 17.. 1,000
'nvisible Revenge Mutt &. Jeff Oct, 31.. 1,000
UFA FILMS, INC.
Siegfried (star cast)
1925
Romantic drama Sep. 12 •.008
WINKLER
Jail Bird Alice cartoon Oct. 31., 1,800
The Theatre of To-Day
Equipment — Presentations — Prologues — Music
Edited by Colby Harriman
What Is the Big Issue?
THIS question means nothing unless it has a direct apphcation to something. The production held
is filled with issues and counter-issues. There are problems galore, but the universal issue, the one
which confronts the producer, the manager-exhibitors everywhere, is, the ])roblem of selling pro-
gram matter that satisfies. If it satisfies, it has value, and 90 per cent, of that value is entertainment.
When we analyze entertainment values we first ascertain what pleases the majority of our patrons.
What may get over in one city or in one house, may not "click" in another. Too often we find managers
who try to repeat former successes and find that they are up against a stone wall of audience opposi-
tion, when the same thing is attempted. It is true that there are certain personalities, certain types of
acts, certain tricks of the trade which have a universal appeal, especially to American audiences, but in
the presentation production business it depends greatly and almost in its entirety upon the particular
locale. To overcome this it is necessary to make a keen analysis, even take an entertainment census of
the audiences. To give the people what they want insures a box ofifice benefit. To give programs of a
similar vein week in and week out is bound to have a reaction, which is one of depression rather than
an increase in business. Jazz becomes monotonous even to the jazz nuisician ; opera must be given spar-
ingly, btit when presented it should be in keeping with the high standard of the best in opera. To secure
entertainment values in your presentations it requires a thoughtful preparation. Anything worth while
cannot be accomplished in a moment or a week; it requires a definite ])rogram, and when the routine has
been decided upon stick to it and develop it consistently. This will result in a better type of presenta-
tions, which will team with entertainment value.
Mangan Presentations in Milwaukee
HOWARD WAUGH, managing director of the Alhaiii-
bra Theatre, Milwaukee, Wis., has inaugurated a
presentation program and arrangements have been made
with Cooney Brothers, managers of the Capitol Theatre,
Chicago, to present all super-productions offered at that
theatre in the Milwaukee house. The presentation produc-
tions produced by Francis A. Mangan have created much
comment and have aided business at the Chicago Theatre.
It is believed that the success will be repeated at the
Alhambra. A production expert will be sent from the
Capitol with each unit to properly stage it.
'New Air Brush for Drapery Work
ANEW air brush is on the market which can l)e used
for costume and drapery work and also for the dye-
ing of slippers and props. It is an adaptable tankless air
compressor, smaller than a typewriter and weighs about
20 pounds. It is worked by an electric motor which is
contained in the apparatus and is noiseless and non-vibrat-
ing. It delivers an even flow of air and is adaptable for
any kind of air brush or spray. The device may be operated
from a light socket and completely does away with the
former necessary bulky and explosive tanks.
Shatter Turns Composer
a J OVELY LADY TO LOVE," a l)eautiful new l)a]]a(l
used as the theme for Hugo Riesenfcld's stage pres-
entation at the Rivoli this week, was Mel Shauer, General
Manager of the Ad Sales Department of Famous Players-
Lasky Corporation. Mr. Shauer, who is an accomplished
musician, wrote the lyrics as well as the melody and as
isted Hugo Riesenfeld in arranging the syncopated, sym-
phonic score for the stage presentation.
F. P.'B. and K. Presentation Policy
A CURRENT report relative to the presentation policy of
the new Famous Players-Balaban and Katz Circuit lays
particular emphasis on the fact that leading vaudeville acts
and well known artists will form the nucleus of all the fea-
tures used on the bills. This will not be in the nature of
an experiment as both of the original theatre systems prior
to the merger successfully introduced artists with names and
struck a responsive note at the loox-office. Elaborate plans
are being made by the new organization to offer the most
consistent routine of siu'e-fire presentations ever intro-
duced.
Rapee with Rothafel
ANNOUNCEMJiN'l' has been made that Erno Rapee,.
formerly conductor of the Capitol Theatre Orchestra,
New York City, will act in a similar capacity at the new
Roxy Theatre when it is opened. Mr. Ra|)ee has just re-
turned from Berlin, where he successfully inaugurated the
de luxe program idea in the new UFA theatres. Mr.
Rapee is well known in motion picture musical circles and
his popularity at the Fox, Pliiladclphia, plus his recent
F-uropean success, will mark liis New ^'ork lionio coming
as an auspicious occasion.
Turin Now on Broadway
Till'", success which acc()ni])anic-(l |<is('])li 'I'urin. tenor,
on the Fabian Circuit in New Jersey lias l^ecn dupli-
cated at the Warners Theatre, New York City. Mr. Turin
has been booked for an indefinite period by Herman Heller,
musical director for Warner Brothers, and is winning the
])laudits of every audience.
274 MOVING PICTURE WORLD
November 21, 1925
'^Romance and the Ages
EPISODE THREE
A Four 'Part Offering, Which Should Appeal Because of
Its Novelty — Blending of Music, Colors and Lighting
Will Aid in Presenting a Popular Prologue
Moving Picture World Presentations — Devised By Colby Harriman
THE third episode of the presentation
serial, "Romance and the Ages," intro-
duces us to the period when Knights
and Ladyes Faire were all the rage. This
period seems to be the logical one to select
as a connecting link between the second epi-
side and the next and final subject of this
serial.
Producers and musical directors will ex-
perience no difficulty in securing suitable
songs or dance numbers as the musical lib-
rary teems with compositions typical and
appropriate.
The pantomime story which carries on,
concerns itself with a Knight who is favored
of the King. On the day of the favorite's
departure for the wars, a gala party is given
in his honor by the court. Ladies and
Knights, costumed in the colorful, flowing
garb of the medieval period open the action
with a stately dance. The "fairest in the
realm," the woman, is brought in and feted
by the merrymakers. She meets the Knight,
a love song ensues, as they are seen on the
parapet at center. A distant trumpet sum-
mons the Knight to be on his way. Martial
music of drums and trumpets is heard. The
revellers join in the number speeding the
warriors on their way.
The "set is a composite one, employing units
of the last two episodes. The basic portion,
or foreground of the set, remains the same.
If the last two issues of the Moving Picture
World will be consulted, it will be easy to
note how this set as illustrated becomes a
part of the other sets.
The arched foreground including the
columnar returns remains the same. The
platform with the circular steps remains at
center. The facade should be removed. The
upper section taken from the columns com-
prising the facade can be placed on the back
part of the platform and used to form the
wall of the parapet. Four of the columns
can be used to dress the parapet wall and
also serve as a base upon which the banner
standards are mounted. A hedge row is
used right and left back of the platform to
mask the opening between the small arches.
A new section is introduced with this epi-
sode—a water row. The water row can be a
flat piece, painted, and set on an angle to
lend a better water eflFect treatment. Back
of the water row, the rock profile should be
s-et to be visible and give the eflfect of a
distant mountain across the water — an island,
for in.stance. The silhouette drop can be
used n ^ain as the back drop.
Very colorful drapes should be hung in
front • f the arched foreground, the sides
caught ip and draped in the small arch ways.
Color is the keynote of the set. The fabrics,
the costumes, the lighting treatment, even
the action, must speak of a vividness, of
an intensity, which will be in marked con-
trast to the sombre and drab base of the set,
the dull stones, the gray-blue sea, the bleak
mountains in the background.
The lighting treatment should emphasize a
colorful foreground and vividly toned back-
ground.
DeTdtl of
"Banner
November 21, 1925
MOVING PICTURE WORLD
275
MOSQUE THEATRE
Newark, N. J.
(Week Nov. Wth)
Featured Picture: "The Phantom of the Opera"
Overture feature, Irvin Talbot introduces
a special orchestral feature using selections
from "Faust" (Gounod) followed by Trio
Finale — The Prison Scene from "Faust."
Marguerite White, soprano, as "Marguerite";
Tommasini, tenor, as "Faust"; Robert Johns,
baritone, as "Mephistopheles." The cameo
setting is introduced for the Trio number.
A tab drop painted to represent a prison
interior in two with black drapes to mask
and carry off. A cut arch drop is hung at
the curtain line. The customary bed of
straw, prison block and accompanying prop-
erties are used to dress. Red and canary
predominate in the lighting treatment.
JOHN DOVE
This exceptionally clever skater and dancer
is introduced as a Cossack Classic of Speed
and Motion. He works in one making his
introduction before a drop with a silver
mettaline center masked on either side with
blue silk curtains upon which a design is
painted in gold. Dressed in a colorful Rus-
sian costume he executes several unusual
acrobatic stunts finishing with a Russian
dance done on roller skates.
BALLET d'OPERA
A ballet arrangement used as a prelude to
the picture. Set consists of a nest of drapes
occupying full stage. A staircase covered
with red plush is placed up center with palm
banks to dress at right and left. The lighting
treatment graduates from a purplish blue
through grades of green, purple, orange, rose,
amber and canary. The ballet of ten wore
pink ballet costumes with Mile. Daganova
clad in a white rhinestone ballet costume. At
the finale of the number Harry Kenneth
appears dressed in the masquerade costume
of the Phantom. The girls scream and in
confused formations exit as the Phantom
comes to the center of the stairway. There
is a blackout, red spots highlight the char-
acter as the gauze curtains close and the
main title of the picture is flashed on.
MARK STRAND THEATRE
New York City
(Week Oct. Sth)
Feature Picture: "Rudolph Valentino in "The
Eagle" (United Artists)
Overture, "1812," Tschaikowsky.
Mark Strand Symphony Orchestra, Carl
Edouarde, conducting. Flood and Foots,
Magenta tone, Canary highlighting;
Magenta, orchestra rail lights — Magenta
and Canary, Dome lighting — White flood
from overhead t)aby spots top lights the
orchestra — Blue flood spot covers two-thirds,
close in drapes, for finale, dimmers on
Magenta and flood of Canary.
Prologue, Joseph Plunkett's Prolog to
"The Eagle" is very colorfully staged. Mile.
STAGE SETTINGS
BuUt, palntM] and lostsUK]. DrajMrjr Mttkica
and <liap«ry ourtalna. Spadal acta and drvfia
for feature pIcturM.
SCHELL SCENIC STUDIO
COLUMBUS OHIO
Kleniova and the Mark Strand Ensemble,
Joseph House, tenor — Russian Balalaikas
furnished the music for the folk songs and
dances.
Mixed Russian Festive dress is worn
by artists.
Close in curtains slowly part revealing a
festive group of Russians assembled in the
garden and on the door step of a typical
Russian cottage, in 4th across stage, the roof
carries to blue cyclorama, the garden is
fenced in with a fence row from close in
curtains to set house on right and left, vines,
shrubberf and trees drape the fence and mask
for carry off.
At finale of scene the fence (working on
hinges) swings down and across stage in gate
form, meeting across last, the girls in the
number, standing on foot platform along
fence, swing down with gate. The action
of the prolog, is one of festive singnig and
dancing, to the Russian melodies.
From dark house lights the close in cur-
tains slowly part revealing a haze of Steel
Blue from top, foots and sides — high lighted
with bunch lights, on dimmers, R. & L. This
gave to a blend of Canary, from flood of
baby spots from front, top lighted with X-
ray White and dimmers off ; Blue and Canary
across lighting in 2nd and 3rd. Solo num-
bers were spotted in White.
For Finale, Canaries off and Blues on dim-
mers, with spot on singer who works to front
stage — the fence on either side is lined with
girls on outside, this moves forward and
down closing across stage with singer on
close in curtain line, close in curtains close
slowly as all lights dim off.
CAPITOL THEATRE
New York City
(Week Nov. Sth)
Feature Picture: Jackie Coogan in "Old
Clothes" (Metro-Goldwyn-Mayer)
Overture. Capitol Grand Orchestra, David
Mendoza, conductor. "Southern Rhapsody,"
Hosmer. Arrangement and composition. Dr.
William .'\xt.
Lighting, Purple tone with Magenta high-
lighting cut with Canary.
1. Debut, Miss Louise Loring, dramatic
soprano. "Pace, Pace Mio Dio," from "La
Forza del Destine," Verdi.
Grotto, with borders of hanging moss in
1st, 2nd and 3rd, looking out upon a blue
toned cyclorama;, upon which the water
machine projects a two-tone effect of water
in the moonlight.
The lighting treatment is mixed blend of
canary and green flood, on dimmers, with
purple, on dimmer, bunch in L 2nd.
2. Josef Fuchs, concertmaster, in a violin
solo, "Zigeunerweisen," Sarasate. Purple
floods orchestra from top, toned with light
green, Magenta cross floods, light side and
stage drapes, against this is projected a
purple foliage design ; violinist spotted,
canary.
3. Gladys Rice and William Robyn. Duet,
"Normandy," Robinson-Little-Britt. Cut out
circle, edged across fop with branches and
leaves, hung in one, we see, against sky
drop, a wall, shoulder high, set on an oblique
line from center stage down left, right of
center is an oak tree with bench at base —
The boy on the wall and the girl at bench,
forming a very pretty picture, beautifully
colored. No lighting on house side of close
in curtains — sky tinted pastel shades, from
green, blending to magenta at top. Amber
and magenta hard floods from R, soft green
and hard white from L, fully lighting artists.
4. Capitol Ballet Corps. Music, "Nor-
wegian Dance," Grieg. Silver cloth drop
hung in 3rd. Low stone row across stage
2nd with cut out wind mill on cut out rocks
center — wind mill working, low fence crosses
rocks at foot of mill. Purple flood, on dim-
mers, covers orchestra and side drapes; pastel
blues, highlights silver cloth ; canary flood,
masked, on dancers, cut and highlighted by
hard white bunch lights from R. and L, 1st.
5. Doris Niles, John Triesalt, and Capitot
Ballet Corps. "Bacchanale," from "Faust,"
Gounod. Rose velvet hanging across stage
in 4th. Magenta tone with purple high-
lights, flood orchestra and side drapes which
carries in deeper tone to close in drapes,
these are touched on edge with red, from
cross stage lighting, bridge, baby spots of
green and canary, spot ballet during dances,
while the principal numbers are danced in
hard white spots, from front, alternating
with Canary.
HARDING THEATRE
Chicago
( Week Nov. 9th)
Featured Picture : "Graustark"
Overture, "II Guarany" by Gomez. Hard-
ing Theatre Orchestra, direction Ben Paley.
"Mandolin Murmurs," Bernard DePace,
soloist ; Edward K. House at the organ play-
ing "I Miss My Swiss." "A Nocturne,"
Marie Yurieva, Veceslav Svobode, dancers;
Nocturne Quartette, Ballet arranged by
\'eceslav Svobode.
CAPITOL THEATRE
Chicago
(Week Nov. 9th)
Featured Picture: "Havoc"
Capitol Grand Orchestra, Albert E. Short,
conductor. Overture, "Bohemian Girl," Balfe.
An Armistice Memorial : The Soldier, Orville
Rennie;. the Mother, Lymette Corrigan ; the
Red Cross, Helen Dean. A Roof Garden
Romance with Frank Libuse and His
Musicomedians. "Lest We Forget," an organ
tribute during Armistice Week written by
Leo Terry, introducing "Normandy." "Sweet-
hearts": Scene one. Lawn of an Old Southern
Home; (a) May Pole dance; (b) The Colored
Harmonica Player, Fred Crouch; (c) Plant-
ing the Tree; (d) "Will You Remember,"
Youthful Sweethearts, Hazel Eden and
Orville Rennie ; (e) Sweethearts, girls and
boys. Scene Two: A Modern Library One
Generation Later; the book worms, Mr. and
Mrs. Fred Dampier. Scene Three, Lawn
of a Southern Home, (a generation later);
The Tree Has Grown to an Oak. (a) "Silver
Threads Among the Gold," the lovers grown
old. Miss Eden and Mr. Rennie; (b) Recol-
lections of Sweetheart Days.
TIVOLI THEATRE
Chicago
(Week Nov. 9th)
Overture, "Mignon" by Thomas. Joseph.
Koestner, conductor.
"A Trip to the Hawaiian Islands" with
"Imperial Hawaiian Singers." Organ solo,
"Save Your Sorrows," Milton Charles, organ-
ist. "Harvest Moon," with Myrtle Leonard,
contralto; Joe Ross, dancer; Arline Gardiner,
character dancer. Feature, "Graustark."
Better Projection
This Department was Founded in 1910 by its Present Editor,
F. H. Richardson
Better Projection Pays
Qot His Qoat
Roy Saxon, Chief Projectionist for the
Lufkin Amusement Companj-, Lufkin, Texas,
says :
Dear Friend Richardson; — On August 11 I
received the August 15 issue (The Moving
Pi<'turf World is up to date, you see. — Kd.)
exchanged fifteen cents for a smoke roll, and
proped my fee. up on a chair with intention
of enjoyin our department. The article "Got
A Razzing" was the fir.st thing that met my
eye, and when I got through reading it you
might have thought me the inventor of pro-
fanity had you heard me. I think that if
pure unadulterated swearing endangers a
man's soul then I was then and there in
danger, and .nj old Dad was a Methodist
minister too.
Honest, though. Richardson, it gets a man's
goat to think there are dumbbells in the
profession .so stupid that they will belie\e
such tommyrot as the Chicago genius seems
to have sprung on that brilliant Akron bunch.
Surely not all the men of Akron are in that
class. If they are, then I most sincerely hope
they stay in Akron.
At that, I'll bet there isn't a man jack
■of them all. either in Chicago or Akron, who
has not, one time or another, directly or in-
directly, benefited by and through your work.
Also it is not at all improbable that, one time
or another, they have each and every one
of them made more or less foolish blunders
in their work, and have had to ask about
things they did not know about.
How Far and Who Wonf
And anyhow if you did "run a spot" as
•Chicago said, I'd like to know how far you
ran it, and did you finally catch it? I pro-
ject light with a spotlamp sometimes, and
— well, enough of such foolishness, except to
say that if I were dense enough to believe
such twaddle as the Chicago yarn I would at
least keep that fact to myself, and not ex-
pose my ignorance;
When I had finished Brother Hile's letter
I removed my brand new fifteen center to
light it, but found I'd chewed it all to pieces
in my wrath, so I heaved it overboard, turned
a page of the Department, read the article
under the caption "Horray," and soon a smile
replaced the frown. I would have gl-ven a
gretit deal (what to me is a great deal, for
I have little) to have been with Gray and
<5riiflth and yourself.
I also noticed the letter asking informa-
tiou as to where to go to study projection,
ana your answer that it can't be done. You
are right, but if our only desire is to be a
macnine operator — well, the classified ad I
hand you is at least amusing.
\\ e -would have been delighted to have had
you with us, Brother Saxon. At least I
wouid have been and I am sure I speak for
Gray and Griffith too, for we all like pro-
presiive men.
Tiie ad spoken of appeared in the classified
section. The man speaks of being a graduate
of a certain "Movie Operator's School." Yep,
that's just about what all those "schools"
really are — just "Operator's" schools. They
teach one to "Operate a machine," after a
fashion, and that's ALL they do teach, ex-
cept learn-em-by-heart answers to a lot of
•examination questions, usually without any
real understanding of what any of the
answers mean.
As to the other matter, comment is hardly
worth while. Akron is no doubt like other
•cities.
To Join the Union
Odes Glass, Slagie, Louisiana, say> ;
Will you kindly tell me what it is neces-
sary that an operator know to join the union.
How much experience does he have to have
and with what kinds of projectors? What does
it cost to join the union?
It ail depends on what sort of an oper-
ator's union you have in mind, friend Glass.
If you mean the telegraph operator's union,
or the operators on button holes union, or
the straw hat operator's union, or the union
of silk underwear operators, or any one of
same twenty different sorts of operator's
unions, I am unable to give you the desired
information.
Presumably, however, you mean to ask
about the union of motion picture projec-
tionists, the official name of which is the
"Moving Picture Machine Operator's" union.
But even so your questions cannot be an-
swered, because in every case the thing you
have asked varies more or less widely in
different places.
In some large cities, for instance, the in-
itiation fee runs into the hundreds of dollars.
In some smaller places it also is well over a
hundred dollars, while in other places it is
relatively low. What the fee of the union
which has charge of the territory you are
in may be I don't know. Probably, it is rela-
tively low.
What you would have to know in order to
gain admission, also varies from a lot to just
about nothing at all— dependent upon the
views of the local and the ability of its ex-
amining board. The local union has absolute
control of such matters. The rule is that you
must work six months in the territory of
a local before you can join. Some locals,
however, have absolute control over their
territory, and absolutely prohibit any one
from working who is not a member of the
union, so— well, figure it out for yourself,
if you can.
I have printed this information many times,
and probably will print it many times again,
since new men are continually "joining the
ranks," and want to know that particular
thing. The only thing to do is find out just
v.hat union controls the territory you work
in. or wish to work in, and then find out, as
nearly as may be, just what is what from
the officers thereof. Any city, town or vil-
lage is within the official jurisdiction of the
local of the International .Mlianqe of The-
atrical Stage Employees and Moving Picture
Machine Operators of the United States and
Canada it lies closest to in the matter of dis-
tance. For instance. If Jimtown is ten miles
from Sober City and twelve miles from Ox-
ville, and there is a union of the I. A. T. S. E.
& M. P. M. O. of the U. S. & C. in both
places, then a man working in Jimtown would
be eligible to the union in Sober City, BUT
that union might or might not admit him, no
matter whether he be competent or not and
—there you are ! I am N'OT seeking to dis-
courage you. I am simply giving j'ou the cold
F.^CTS as they are.
Amusing — or Pitiful?
From a certain capital city in the middle
west comes this letter :
Dear Mr. Richardson: — I am a beginner in
the field of projection and want to learn
the particulars of the Bluebook School which
is in the Moving Picture World. Have been
interested in the projection of motion pic-
tures for the past two and one half years.
Hav" read all the books I could get hold of
on the subject, including your Third Edition
Handbook.
About four months ago I started learn-
ing in Ih? booth of the Theatre. Eight
weeks later the operator was fired, and t
started operating alone for the first time. I
am only seventeen years of age, and only
know the outsides of operating, so I suppose
I am lucky that the projectors (Simplex)
have just been overhauled, and are in good
condition. I would like to know the insides
of projection, so please let me know about
the School.
Now what do you know about that ! This
man thinks himself "lucky," and perhaps he
is too, but how lucky is the motion picture
industry to have exhibitors (?) so dumb that
they will place a greenhorn who has had just
EIGHT WEEKS' experience in full charge
of the ONE THING THEIR THE.\TRE
HAS TO SELL TO THE PUBLIC.
True, this man at least has one saving
grace. He realizes that after eight weeks of
actual work and two and a half years of
study he still has things to learn. I have met
niore than one who, after two months* work
in a projection room, and NO STUDY AT
ALL, just plain knew every dad burned
thing there was to know about motion pic-
ture projection and a few things besides. That
particular animal used to be found something
very much in excess of semi-frequently.
I have written this man— this "operator" in
a "booth" — and advised him to study hard. I
am not in the least blaming him for "jump-
ing in." He has no sort of realization of
the wrong he does to the industry by tack-
ling such a job as projection without ade-
quate knowledge and practical experience. It
is the exhibitor who is to blame, though I
should perhaps not dignify the man who
pulls such a silly stunt as that.
November 21, 1925
MOVING riCTURE WORLD
277
Rotten Work
The heading seems crude, but what called
it for.th is more than crude.
A man who signs himself a "Projectionist
and a Booster for the Bluebook School," but
who hides even his location, sends in some
samples of film butchery in the form of
"change-over" signals that I think I have
not seen quite equaled up to this time, and
I've seen some pretty awful examples too.
In my opinion the man who did this ought
to be just plain — um, well I'll leave it to all
decent men who respect the motion picture
industry, from which they get their daily
bread, and who respect their profession, to
select the punishment which at least partly
fits a CRIME such as this. As a limit, I
started to say horsewhipped.
From Michigan
C. H. Watkins, Projectionist Delft Theatre,
Escanal)a, Michigan, orders a Bluebook sent
to F. Xorman, Strand Theatre, Escanaba,
M ichigan, and says :
Deal- Friend Kichardton ; — As to the cue
CLASSIFIED ADVERTISEMENTS
Help and Situationa Wantad Only
3c per word per insertion
Minimum charge 60c
Tann*. Strictly Cash with Ordar
Copy muit re»ch ua bj Tu«i(iaj noon to lniiir«
publication In that week'i laaue.
' SITUATIONS WANTED
PROJECTIONIST desires permanent connection re-
putable house. Ten years' active work large , the-
atres Have managed. Mechanic and electrician.
Go anywhere immediately. References. Marnedj
Box 380, Moving Picture World, N'ew York City.
I Bluehook School |
1 Question No. 412 — Practical question 1
j by the editor, re-submitted in better g
1 form: Assuming the light sent forward |
% by the projection lens to be the same
1 in both instances, if your ten foot wide, J
g undistorted picture space on the screen g
1 has an illumination equal to two (2) s
g lumins per unit area, what will the illu- g
I mination be, screen surfaces identical, s
1 if the picture size be increased to six- i
g teen (16) feet wide? g
P Question No. 413 — Tell us exactly |
what the effect of the neutral fuse y
^ blowing will be when the load is bal- g
anced and when it is unbalanced, and p
g why it is thus. P
m Question No. 414 — Suppose a wire of s
g good size which was attached to a ^
i waterpipe at one end came into contact g
g with the neutral of your Edison 3-wire g
H system just ahead of (on theatre side) g
1 of the main theatre fusei block. What s
i would happen? Explain. g
1 Question No. 415 — You connect a 2- B
1 wire circuit to each side of a 3-wire cir- g
g cuit, and to each circuit so connected g
1 you connect one 60 watt incandescent g
g lamp. Explain the resultant electrical 1
1 action. How much current will flow in g
g the neutral ? g
1 Question No. 416 — If you connect a J
g ten ampere motor to one side of a 3- g
g wire circuit, and incandesce/it lamps §
g using seven amperes to the other side, |
g tell us what amount of current the 1
i neutral will carry, and why it is that H
1 amount. 3
sheet, there is only one best way, and that
is to make your own. Have been following
'he various suggestions made in your depart-
ment. There have been some very good ones,
but that is all I can say for them. When it
comes to putting them into use — well, I think
they would be found to be impracticable.
For instance, the suggestion that a cue
sheet be attached to each reel band is all
right, provided that when the old worn-out
SPECIAL
ROLL
TICKETS
Tour own ipocltl Tlflkst,
any colon, aoourately Dura-
bered: eTcry roll fuar&nt««d.
Coupon Tickets for PrlM
drawtntta; $.600 for t7.0«.
I^ompt shipments. Caib
vrllh the order. Get tti«
Senil rlltfcram for Beserved
Coupon Tlcketi, lerlal or dated.
All ticket! must conform to Oovern-
ment regulation and bear eatabllibvd
pric« of adulBilon and tax paid.
SPECIAL TICKET PRICES
Five Thousand $3.50
Ten Thouaaxid COO
Fifteen Thousand 7.00
Twenty-five Thousand 0.00
Fihy Thousand 12J0
One Hundred Thousand 18.00
National Ticket Co. Shamokin, Pa.
li.nid i.s replaced, the exchange will re-write
the cue for that reel on the new band.
But what are we to do with the SAP who
is too lazy to even scrape off the emulsion
when he makes a splice, and who instead of
making a one-hole splice, makes a two or
three hoie one, or whatever he happens to
cut off. And believe me this does NOT al-
ways happen in the small town either, but
in some real cute little cities of five to eight
thousand.
Bis Town Stuff
I chanced to be in a very nice projection
room out in Kansas last winter. It was
equipped with two Powers projectors. The
machine OPERATOR was splicing a new
print, and he did NOT remove the emulsion.
When I asked why he did not do so, his reply
was to the effect that it would hang together
till he got through with it. Let the next fel-
low fix it!
This was in a town of 3.500 to 4,000. and
the machine operator received $22.50 per
week, I was told. What use for cues on the
reel band if such DUBS as that handle the
lirints and cut where it pleases them in
doubling up?
T have been projecting motion pictures since
1912 and have worked in many states and
♦owns. There never seems to be any trouble
finding DUBS in projection rooms.
Projectionist F. Norman, of the Strand
Theatre, this city, and myself, had a nice
visit with Walter Munn, Projectioni.Tt at the
Braumart Theatre. Iron Mountain, Michigan,
a short while ago. He certainly has some
considerable equipment. It would make some
of the city chaps sit up and take notice to
see it and his room.
Yes, Brother Watkins, there are objections
to every pass-it-along cue sheet scheme pre-
sented to date, but just the same I think
the objections would probably smooth them-
selves out a lot if one or two of them — the
one you named is one— were faithfully tried.
As to dubs--sure. And that will be the
situation so long as exhibitors place sub-
serviency and cheapness ahead of real ability
and expert knowledge, and so long as the
men, or a large percentage of them at least,
continue to have little respect for their job,
and sneer when some one even suggests that
projection is in the nature of a profession.
Might I suggest to Brother Munn of Iron
City, that he forward a photograph and de-
scription of his layout to this department for
publication ?
As to License haws
Comes a hurry-up request that I draft a
license law, or supply information from which
one may be drafted. This is from a local
in the south. They offer to pay me if I will
do it.
This sort of request has reached me several
times, from various localities. For the bene-
lit of all concerned, permit me to say that I
cannot spare either time or energy to do
this sort of work, much as I would like
to. Those desiring to draft license laws will
find ALL the data necessary to the drafting
of such laws in the Bluebook, beginning on
page 883. Given that data, and an attorney
who knows how to draft ordinances, the task
is merely one of gettting the thing into legal
phraseology, and covering as much as you
think the law makers will stand for, but par-
ticularly so drafting the ordinance, or law. that
something resembling a competent examining
board will be provided for, and specifying that
the examination shall cover the optics as well
as other piiases of projection.
TWO BROTHERS in the.itre business whose lease
e.xpires shortly will be at liberty about Dec. 1st. An
opening for two young fellows wUl be worth while
investigating. Box 381, Mo\'ing Picture World, New
York City.
TYPHOON rOOlINC QYSTEM |
I TYPHOON FAN CO. 345W.39--ST. ^ NEW YORK
278 MOVING PICTURE WORLD November 21, 1925
Bluebook School Answers 383 to 386
Question No. 383 — Practical question sub-
mitted by Messrs. Thoreau and Clark, Van-
couver, British Columbia. "If you take charge
of a projection room and find that one of the
projectors gives a better screen illumina-
tion than the other, though the light sources
are the same, how would you proceed to
find the reason or reasons for the difference,
assuming that tests show no shorts or
grounds, and that you have no lens tables or
charts ?"
W. C. Budge, Springfield Gardens, Long
Island; Thomas McDade, Star Theatre, Paw-
tucket, Rhode Island; S. F. Cooley, Man-
chester, New Hampshire ; C. H. Hanover,
Burlington, Iowa; Glenn G. Wallace, Mus-
kegon, Michigan ; Harry Dobson, Toronto.
Ontario and G. L. Doe, Chicago, Illinois, all
made answers which were "fair to middlin',"
but I think Doe put it into best form. He
says :
First, I would make sure that all lenses
In both optical trains were clean, and that
neither optical train contained discolored
glass at any point, and that our collector
lens was not pitted and the other clear. Next,
I would examine my light sources, and see If
the craters in both (I am assuming an arc
light source) have the same horizontal di-
ameter, and are at the same angle to the face
of the collector lens — 35 degrees, or 55 de-
grees angle to optical axis of the system.
Next I would see If both light sources were
the same distance from face of collector lens.
Next I would see if the collector and con-
verging lenses in both projectors were spaced
the same distance apart, viz. 1/16 of an inch,
approximately, and that the distance T — dis-
tance face of converging lens to aperture — is
the same for both projectors, and that the
"spots" were both of equal diameter; also if
one projector has slide carrier and the other
none.
I would then see if the free diameters of
both projection lenses and their working dis-
tance were the same. Next I would see if both
rotating shutters have the same number of
blades and if the blades of each of them have
the same aggregate width. Last of all I
would see if both shutters were located at
the aerial image, or at the same distance
therefrom.
So much for optics: The question says
"light sources the same," which might be
read to mean merely that they are both arcs
or both Mazda, etc., or that each gives off the
same number of lumins of light. I don't think
you play quite fair with us there, Brother
Richardson. You ought to watch those points
more closely, and not permit questions to be
sprung on us which may very easily be read
to mean two very different things. (There,
darn ye, accept that bang on the bean from
a Chicago man and look pleasant!) CLright.
dagnab y'! I'll accept a slam on the beezer
at any time when it is deserved, and the fact
that it comes from the Windy City makes me
no never minds. But it is not so easy as you
may think to watch these things closely
enough to aways stop 'em. That would re-
quire a close study of some questions from
all possible angles, and I have to study
them amply and sufficiently when answer
time comes. — Editor).
On the electrical side there are many things
whicli might affect results, such as differ-
ence in arc amperage. Difference in light
when current is taken from two different
dynamos — not likely to be the case, but still
possible — burned wires, poor contacts, too
small wiring on one projector etc, etc., which
really comes under the head of difference in
amperage at arc stated above. Different
makes of carbon in the projector might also
set up such an effect, thougli such a differ-
ence would be unlikely.
I think that is a very complete answer.
Dobson, Wallace, Cooley and Budge also did
very well indeed. In fact all those named did
"not so bad."
Question No. 384 — What is meant by
"boosting a fuse," and is it dangerous?
Every one named, plus J. C. Anderson,
Mexico City, Missouri, agree that fuse boost-
ing is dangerous, and that it consists, in prac-
tice, of eliminating the fuse as a protective
device. Anderson says :
Boosting a fuse consists of bridging across
its terminals, or contacts with current carry-
ing material other than its fuse wire, so that
current will flow through the said material,
either entirely, if the fuse conductor itself
be blown, or in addition to what the fuse
conductor carries if the fuse be not blown.
The practical effect is to Increase the carry-
ing capacity of the fuse, and thus to a greater
or less extent defeat the purpose of the fuse,
and destroy the protection it is presumed to
afford to the wires and appliances attached
to the circuit.
Fuse boosting is always dangerous, and
may be very dangerous, since it may be so
done that the circuit has, in effect, no pro-
tection at all, and the wires might, under
some conditions, become red hot, utterly de-
stroying all insulation and setting fire to the
building. In any event it may well be that,
under such a condition, a sudden rise in vol-
tage would burn out all incandescent lamps
and motors.
Which is an excellent answer, in the 'umble
opinion of this editor. I trust brother An-
derson will continue with us, but up to now
he only has answers to the last end of this
series.
Hanover replies briefly and to the point,
thus :
Fuse boosting consists in joining the ter-
minals or contacts of a fuse with some
electrical conductor other than the one it is
presumed to have. This may be done in many
ways. Dropping a copper cent into a plug
fuse so that it will make contact with both
the fuse plug center and the brass screw
lining of the receptacle, and screwing the
plug down on it, is most common with that
type of fuse. Slipping a copper wire into the
contacts beeide the fuse, or drilling a hole
through the fuse and driving an iron nail or
short length of heavy copper wire is most
common with cartridge fuses. Open fuses,
such as link fuses, are seldom "boosted," as
any device used for that purpose is imme-
diately apparent.
On page 114 of the Bluebook you have
dealt with the matter adequately and well. I
would earnestly conrmend the matter on that
page which is in black face type to the per-
usal of every projectionist.
Question No. 385 — Is it practical to refill
old fuses ?
Every one agrees that it is not, except in
the case of fuses made to be refilled. Messrs
Thoreau and Clark remark :
No! Throw them In the trash can, so you
win not mistake them for good fuses some-
time when every second counts.
Question No. 386 — Why is it unnecessary
to fuse projector circuits closely? How
would you determine the necessary size of
fuses for projector arc circuit (ordinary
arc) when using motor generator, rotary con-
verter, or mercury arc rectifier?
Hanover replies thus :
Where the arc lamp is hand fed there is
a very considerable variation in arc voltage,
hence in total resistance, hence in amperage
at the arc; also when the arc is struck the
resistance of the arc is, for an instant, en-
tirely eliminated, which, especially with fresh
carbons, causes a comparatively heavy rush
of current.
Projector arc lamps and their connections
are always amply able to stand a very heavy
overload for a short time, and, regardless of
whither a rheostat or motor generator be
used, it is good practice to fuse the projec-
tor arc circuit 25 per cent, above maximum
amperage used, provided this does not ex-
ceed twenty five per cent, over and above
the capacity of the motor generator. I am
not well acquainted with all the peculiarities
of the mercury arc rectifier, but from what
I do know, I think it would not be well to
fuse much in excess of the rated capacity of
the rectifier tube.
The reason why it is well to fuse at the
maximum of safety is that when a fuse blows
on a projection circuit things happen to the
"show," and it is very bad indeed to have the
screen go dark, even for an instant. What I
have said concerning circuits handled by a
motor generator applies equally to circuits
supplied by a rotary converter.
Qood Work
Through the courtesy of Metrc-Goldwyn
the editor and daughter attended a perfor-
mance of "The Merry Widow," at the Em-
bassy Theatre, which is a late addition to
Broadway picture palaces.
"Palaces" don't seem to quite fit here, how-
ever. The Embassy rather is a theatre gem.
It seats only 598 people, but those are seated
in what might well serve as the throne roont
of a European palace.
And who do you suppose is its Managing
Director, or Directoress? Why none other
than Gloria Gould. Miss Gould sits upon the
throne, but Mr. Crookshank is the theatre
manager, and if what I saw may be taken as
evidence, an able one he is, too.
Projection is in charge of Messrs. Herman
Kelban and Louis Weinberger and when I
say the editorial mind was not once dis-
tracted from the story of the play by any
fault in its projection, that is all there is to
say, so far as the editor be concerned. Con-
gratulations, Messrs. Weinberger and Kelban.
If your work is constantly in keeping with
the beauty of its surroundings — well, you are
both real motion picture projectionists, which
is as high commendation as it is possible to
give.
The projection room is, rather necessarily,.
I think, a bit difficult of access, but once in
it it is, considering the enormous value of
space, excellent.
Three Simplex projectors and the usual
modern projection accessories comprise the
"plant." There was a spot but it was taken
out. Seems to me one of the Brinkert pro-
jectors might be used with excellent effect,,
but I am not sure as to that. And, by the
way, believe me that "Merry Widow" is a
real show from start to finish.
I Don*t Know
John Warthy and Henry Miner, who op-
erate the Star Theatre, or at least sign them-
selves "Operators Star Theatre," ask:
Dear Mr. Richardson:— In the Bluebook,
formula No. 5, page 75, concerning voltage
2100 x 1 X L,
drop, reads = area of cross eec-
E X P
tion in circular mils. Where doe? the 2100'
come from? Also at top of page 74 there is
a formula in which a No. 5 wire is supposed
to have a cross section of 33,088 C. M., but
in the formula 31,000 C M is used. Is this
right?
As to the first named formula, I don't know.
It was taken from a standard high grade text
book on electrical action, and was checked up-
and approved by engineers of both the Gen-
eral Electric Company and the Westinghouse
Company, so I think it certainly must be cor-
rect.
The other seems to be purely a blunder,
either by the typist or the typesetter, which
same got past me in proofreading. The cross
section of a No. 5 wire is as per table 1, page
70, 33,100 c. b. and this is the figure which
should appear in both the line above the for-
mula and in the formula itself. Several have
spoken of this matter before. It will be cor-
rected in the next printing.
I shall again submit the No. 5 formula to
competent electrical engineers for an opinion.
I am obliged to you gentlemen for having
directed my attention to the matter.
Y
our
Equipment
Service for You — Theatre Owner — Builder — Studio, Laboratory, Exchange
Executive — From Your Angle
Edited by A. Van Buren Powell
Qive Your Equipment the Spotlight
DAVE SEYMOUR, Managing Director of Pontiac
Theatre Beautiful; Saranac Lake, New York,
whacked his typewriter to mighty good purpose
when he wrote this :
"Business not such-a-much, and in consequence I am
after my patrons with all the 'lure' I can possibly stick in
my copy.
"When all is considered, think I have been doing my
share (of business) for I hear rather gruesome reports in
some localities."
Dave knows the game and he knows the times.
Used to be easy to run a show — stick a picture machine
up in some odd corner, dust off some chairs and line 'em
up, hang out a sign "Show now going on" and sit tight.
But not these days !
There's no use kidding ourselves.
Does Pop grab the old Fedora, yank Ma's hand through
his crooked arm — big sister trailing with the youngest and
the twins — and hike down to your theatre, not caring where
they go or what they see?
You answered. He does — not !
He and his family shops for entertainment.
All right. What do you do when YOU jro shopping?
You hunt around to see what's what and finally give
3'our trade to the man who gives you the inost — and the
best — of what you want — for what you feel you can spend.
"Yeah?" — (you say)— "And I give old Pa Fan a six-reel
feature, a news, a comedy — holler my head off about them !
— and he walks in and planks down his dough at the op-
position house."
Go into reverse and roll back to the start of this — Dave's
letter.
"Go after patrons by using ALL THE LURE—"
Then let this sink in —
Down the side of the letterhead on which Dave writes,
the letterhead of the theatre, the letterhead that goes out
to patrons — Dave has seen fit to have printed :
"Superb Mushroom Ventilation" —
And—
"Vacuum Cleaning Exclusively."
Yes, sirree ! Dave, who has been in the show business
more years than there are names in a "credit" title, sees
fit to call attention to the superb ventilation and the care
that he takes to keep the theatre clean.
That's the man who says "all the lure."
Then intimates that he is getting his share of business —
considering the times and conditions !
Did you ever quit worrying how you were going to get
back the rental on that super-special, long enough to won-
der if you were using "ALL the lure?"
You sing out about the star.
You hurrah about the popular book or stage play.
You brag about the scenery, the photography, the lavish
settings, the gorgeous costuming, the noted director, the
tense drama or thrilling stunts or uproarious laugh-making
comedy.
And you're right. You've got to do it.
Brainy men are putting every ounce of gray matter into
the making of the picture, into the popularizing of the
star, the assembling of the things you crow about.
But—
Maybe they send you a substitute picture !
You've got to find something to beat even that !
You've got to let people know that no matter what the
picture is, they're getting it in the most comfortable thea-
tre, with the best light source and projection mechanism
obtainable.
You've got to use ALL THE LURE.
How about those projectors, up there in hiding — as far
as the audience is concerned ! — working away, day after
day, no matter whether you feed them a substitute or not?
How about that organ — soothing or sonorous as the
mood of the picture demands — backing you up in your
yodle that "it will make you laugh ! It will make you
weep !"
How about that new lighting system you installed last
fall — stopping the eternal battle between the house lights
and the screen !
Brainy men put every ounce of gray matter behind them
— making them not adjuncts, but A PART of your program.
Ever give 'em any of the limelight?
If not, then you're not using "all the lure."
You're selling entertainment — and entertainment these
days means a picture, projected perfectly on an eye-restful
screen, in a house so light as to prevent the possibilities of
"necking" and yet with lights that won't detract from the
picture — showing to an audience comfortably seated in a
space that is clean, ventilated, warmed (or cooled) to a
pleasant temperature — with accompanying music that is
equal to the demands made upon it by the tempo and mood
of the scene.
And when you sell that sort of entertainment and forget
to let the people know about those day-after-day standbys
that make the picture possible- — you're losing that old lady
who doesn't know about the good music, that stout gen-
tleman who isn't wise to the comfortable seats, that chap
with the weak eyes who "never goes to a picture because
the lights hurt my eyes." And others!
When you buy a new projector do you invite the audi-
ences to come early and see what an instrument of preci-
sion the modern projector has come to be — or have your
projectionist get a little publicity with his projector down
in the lobby showing "how" and "why" the heart of the
theatre beats?
Does your audience know that you buy new condensers
for the quality and amount of light they concentrate — and
how many know about quartz condensers? Don't you
think they'd be interested? Try — some time.
You know it's a fact that you can create and "make" a
star by talking enough about the new star — and if the star
has personality and gets good stories, the public stands by
and applauds your boosting.
Ever realize that you can apply the same logic to your
equipment?
You know there are bread-and-butter stars that drag 'em
out, rain or starlight, winter or summer.
You've got that sort of bread-and-butter equipment
working for you all the time.
Give it a little of the spotlight.
Use ALL the lure.
280
MOVING PICTURE tVORLD November 21. 1925
busily building
W. C. Qeer Qives Low-Down on
Better-Print Exchange Service
WC. GEER is the up-and-going
manager of the Princess Theatre,
•Vermont, Uhnois. In that capacity
he has shot in a heap of reports in the
Straight From the Slioiilder department.
Now he writes a letter that will do the
hearts of the exchange boys good. Those
exchanges whose executives see that in-
spectors use equipment to keep prints in
the best condition are worth mentioning. In
Mr. Geer's territory they are certainly go-
ing to get their due.
"Dear Van," writes Mr. Geer, in the
friendly way that helps to get into the real
spirit of co-operation, "you no doubt have
noticed the absence (in reports) of the 'con-
dition of film' used by me.
"It is so seldom that we get a bad print
that it is hardly worth while ; but when we
do. the exchange is notified by placing a
data strip on the reel or reels that have
given trouble, telling what the trouble is and
where to find it. In this manner we are sure
the matter will be given attention and
remedied.
"We believe it is as much our duty to
tell the world, through The World, when ex-
changes keep equipment and inspection at
top notch and furnish us good prints as it
is, in reports, to tell when they do not,
"Following are exchanges that serve us :
Fox, St. Louis, George E. McKean, man-
ager: Paramount, Peoria, M. M. Hirsch,
manager ; Universal, Chicago, LeRoy Alex-
ander, manager; First National, Chicago, R.
C. Seery, manager ; Film Booking Offices,
Chicago, J. J. Sampson, manager ; United
Artists, Chicago, Clifford Smith, manager;
Pathe, Chicago, J. S. Gillick, manager ; War-
ner Brothers, Chicago, Edwin Silverman,
manager; Renown and Progress exchanges
of Chicago also.
"With very few exceptions the above ex-
change boys have furnished us good film
service, even if it is old when we play it.
"This, I think, will explain why you have
seen no bad-print report from us."
Fahian^s 14th
Jacob Fabian, well known theatrical mag-
nate, has announced the completion and
forthcoming opening of his newest theatre,
The Fabian, in Paterson, for some time late
in November.
There has been much speculation and no
little interest in the disposition of this great
Fabian building, in the course of construc-
tion, on Church street, near Market, for the
past few months. Adjoining the handsome
Alexander Hamilton Hotel, and located in
one of the city's most valuable spots, its
quickening into activity is a matter of some
moment in Paterson's civic life.
The theatre will be dedicated to the proper
presentation of the finest films of the cinema
world. Charles L. Dooley, general-manager
of the Fabian interests in Paterson, will be
manager-director of the theatre, and in di-
rect charge of its policy.
Number fourteen of a dignified purposeful
chain of houses, the Fabian represents an
investment of a million and a half dollars.
It will have a seating capacity of 4,000, a
symphony orchestra, and a Wurlitzer organ,
said to be the largest in America,
in Hollywood
HOLLYWOOD will have new theatres
valued at more than $8,000,000 within
the next year. Theatres planned or
actually under construction include prac-
tically every type of house. The estimated
costs of the projected theatres are as fol-
lows :
Hollywood Theatres, Vine street and La
Mirada avenue, $110,000.
Hollywood Theatres, Maplewood and
Western avenue, $150,000.
Bard Theatres, $200,000.
Hollywood Box Theatre, Hollywood boule-
vard and El Centro, $300,000.
Calhoun, Curl, Hansen Theatres, 6025 Holly-
wood boulevard, $500,000.
Moorish Theatre, Vine street, $600,000.
El Capitan Theatre, Hollywood boulevard,
$800,000.
Warner Bros Theatre, Hollywood boule-
\ard, $1,250,000.
Sid Grauman's Chinese Theatre, Hollywood
boulevard and Orchid avenue, $5,000,000.
Another new theatre will be built by Regi-
nald Barker, the film director, at Highland
avenue and Melrose.
A new theatre costing in excess of $3,000,-
000 will be built at Seventh street and Ver-
mont in the immediate future. When com-
pleted the house will seat 2,100 and will be
leased by Bill Wyatt, a well known figure
in California theatrical circles,
A new theatre to cost $1,000,000 and seat-
ing 1,200 persons will be built at Hawthorne
and Ballona avenue by W. M. Shumway.
Iverson and Teslow will build a new thea-
tre costing $30,000 and seating 800 persons at
Glasswell avenue and Avenue 35.
A new theatre costing $200,000 will be
built at Ontario by C. L. Emmons.
Roxy Contract Award Marks
Start on $8,000,000 House
Big House Organ
The world's largest house organ has been
issued by Lubliner & Trine in the form of a
twelve page tabloid newspaper with a cir-
culation of 100,000. It will be known as the
"L & T Illustrated News," and will be pub-
lished once a week.
Within two weeks time the size of the
paper will be increased from twelve to six-
teen pages and a little later to twenty-four
pages.
The paper is devoted entirely to motion
pictures. It carries interesting stories of
various stars on location, activities at the
studios, has a fashion page and a cartoon
strip.
The L & T Illustrated News met with
instant public approval. It is edited by
Louis P. Kramer, J. J. Ross, William Adler,
with Roy Willis contributing the cartoon
strip.
Brandt Active
Christian W. Brandt, well known architect
and theatrical specialist, has been mighty
busy of late.
Since completing The Roosevelt, a two
thousand seat house, for James N. Robert-
son Enterprises, a firm which demands the
best for its patrons, Mr. Brandt's offices have
been busy with a thousand seat house under
construction in Albion, Michigan, and plans
under vi'ay for a thousand house in Detroit.
ROXY, of screen and radio fame,
launches "Roxy," the world's largest
theatre, when th< building contract
for the construction of the 6,000 seat house
bearing his name was awarded by Walter
W. Ahlschlager of Chicago, architect for the
Roxy Theatres Corporation, to the Chanin
Construction Company, responsible for the
building of several new theatres during the
past year in New York City, including the
Chanin Theatre on 46th Street.
In making this announcement, Roxy also
stated that the plans and specifications are
ready and the Chanin Construction Company
will proceed with the building immediately.
From present indications, it is expected that
the Roxy Theatres Corporation will throw
its doors open to the public some time in
October, 1926.
In commenting upon the concrete realiza-
tion of a life-long ambition to head a thea-
tre of his own, filled with the best in equip-
ment, Roxy had the following statement to
make.
"Due to the untiring efforts of Herbert
Lubin of Sawyer and Lubin, well-known for
their many years of production activities
in the film field, the Roxy Theatres is a
reality. Convinced that New York City
should have the world's greatest motion pic-
ture theatre, Mr. Lubin conceived the idea
of building the "Roxy," and in rapid suc-
cession secured under great difficulties land
of proper location and sufficient size to
make this project possible, accomplished suc-
cessfully the necessary financing amounting
to the enormous sum of $8,000,000, secured
my signature to a long term contract
to control the destiny of the world's largest
theatre and placed W. E. Atkinson, former
vice-president and general manager of Metro-
Goldwyn Pictures Corporation in the office
of vice-president and general manager. I am
entirely happy in the knowledge that the
Roxy Theatre assures me of a long-awaited
opportunity' to put into effect innumerable
novelties and originalities concerning mo-
tion picture presentation, on a plane never
before attempted, backed by facilities and
equipment commensurate with the enormity
of this project. The Roxy Theatre will be
the first of the Roxy circuit of de luxe houses
to be built in Greater New York,"
FIFTH ANNIVERSARY
Mr, H. C. Stickelmaier held the fifth
anniversary of his Madison Theatre, Peoria,
111., November 11 to 14.
November -21, 1925
MOVING PICTURE WORLD
281
Bettering Things
in Qrand Qorge
Cliarles W. Lewis, an exhibitor who
reaHzes the importance of making his I. O.
O. F. Hall, in Grand Gorge, New York, the
very best amusement enterprise in the vicin-
ity, is closing down for a time in order to
put over some mighty useful improvements.
"A word as to our contemplated altera-
tions," writes this live wire exhibitor, "may
interest exhibitors. We propose to con-
struct a new floor, raise the building about
five feet, increase the seating capacity from
about 225 to probably 300 and construct two
small stores in front, with an open lobby
between.
"We will install another projector, and do
other things, incidentally, that will give
Grand Gorge a building for shows and dances
that will add prestige to the community.
"It is estimated that the cost of this
work will be in the neighborhood of $6,000
and while there is no assurance of excep-
tional financial gain, the I. O. O. F. Lodge,
which owns and conducts this hall, feels that
it is interested in the welfare of the com-
munity and that they are willing to dedicate
their work to that end, even if the revenue
does not exceed the carrying charges."
And that spirit will bring in the revenue.
Equipment and remodeling done in the in-
terest of better community picture conditions
will find the community backing it up and
showing its appreciation — and that means
dollars !
Jack Up Voltage
at F. B. Studio
Enlargement of the electrical equipment of
the F. B. O. Studios from a capacity of 15,-
000 volts to 30,000 was announced yesterday
by B. P. Fineman, general manager of the
studios.
The expansion of equipment for the elec-
trical department was directed by Lee Rauch,
for several years superintendent of electricity
at F. B. O.
In order to place underground the pipes for
the new wiring system, it was necessary to
dig up a long section of the studio "street."
This work, however, has been completed and
now everything is ship-shape and F. B. O.
has one of the most powerful electrical sys-
tems of any West coast studio.
Qrauman to Build
on Unique Plans
Grauman's Chinese Theatre, which Sid Grau-
nian, internationally famed showman, plans
to make the finest palace of entertainment
on earth, is certainly based on a novel design.
Grauman startled the amusement universe
with his Egyptian Theatre in Hollywood,
using an entirely new and distinct motif in
architecture and design, which is now be-
ing widely copied by less pretentious play-
houses.
Now he plans to make a reality of the
dream he has had ever since he saw the
Egyptian Theatre go over with a bang, by
the erection of a bizarre, colorful Oriental
amusement palace, to be known as Grau-
man's Chinese Theatre.
Meyer and Holler, architectural and struc-
tural engineers were chosen by Mr. Grauman
to build the new Temple of the cinema in
the film capital of the world, cost to be
$5,000,000— seat capacity about 2,500.
A, Weiss Heads
Agfa Corporation
The personnel of the Agfa Raw Film Cor-
poration has undergone a change. J. T.
Cosman, former selling agent, is no longer
connected with that corporation and Alfred
Weiss is now its president and general man-
ager in full charge.
Mr. Weiss has long been identified with
important developments in the motion pic-
ture industry. He was instrumental in or-
ganizing the Triangle Film Corp. When the
Goldwyn Pictures Corp. was formed he was
called upon to open up its branches and
started the selling end of the Goldwyn Pic-
tures Corp. For many years he was identi-
fied with the Goldwyn concern as their Vice
President and General Manager in charge
of sales ; he later on sold his interest in the
New York and Buflfalo exchanges.
He is again actively in the motion picture
field, identified with one of the largest man-
ufacturers of raw film, the Agfa (which is
the abbreviation for Aktien Gesellschaft fuer
Anilinfarben.) The Agfa Raw Film Cor-
poration has been well introduced in this
country and under the new management has
service that is necessary for good results.
Get
Maximum
Screen
Results
Send for the Brand New
LENS CHART
By JOHN GRIFFITHS
Here is an accurate chart which belongs in every
projection room where carbon arcs are used. It will
enable you to get maximum screen results with the
equipment you are now using.
TTie new Lens Chart (size 15" x 20") printed on
heavy Ledger Stock paper, suitable for framing, will
be sent to you in a strong mailing tube, insuring
proper protection. Get it NOW!
Price $1.00
Postpaid
Chalmers Publishing Co.
516 Fifth Avenue New York Gty
Check Up
How
many
tickets
have you
in stock?
you have to count rolls,
figure it out?
Then you need INVENTORY
NUMBERED TICKETS that
will tell you at a glance exactly how many
you have.
We will gladly send you samples and more
information about them.
Qlobe Ticket Compeinij
Specialists in Hckels and Checks Since 1873
116 N. I2tti St. Philadelphia. Pa.
282 M OV I N G P I CT U RE W O RLD November 21, 1925
Power to Serve
The American Seating Company's power to serve in a thoroughly efficient
and satisfactory manner the Country's theatre seating needs is laid on the
four-square foundation of:
Extensive manufacturing resources, the Manyyearsofexperienceinservingthecoun'
largest in its line in the world. try's largestandmostexactingbuyers.
Ahigh achievementofefficiencyin produc- An organization thoroughly imbued with
ing a quality product in mass quantity. the Will to Serve.
jgjorrifanjSratiug Onupann
NEW YORK CHICAGO BOSTON PHILADELPHIA
640-119 W. 40th St. 4 E Jackson Blvd. 77-A Canal St. 250-H S. Broad St.
MOVING PICTURE WORLD
Screen
For brilliancy on the screen make
sure you have Eastman Positive Film
in the projector. It is identified by
the words "Eastman" and "Kodak"
in black letters in the film margin.
Eastman is the film that is un-
rivaled for carrying the quality of
the negative through to the screen.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
HAL 'ROACH COME'DV
Ttifo 'Reels
There Goe^ the ^ride
Movin^r Picture
WORLD
VOL. 77, No. 4 NOVEMBER 28, 1925 ^ PRICE 25 cS^S
Because
Buster Keaton made "The Navigator"
And followed with ^'Seven Chances"
Two real money makers —
And because
Millions of ticket-buyers
Who pay cash for Keaton
Are waiting for your announcement
Of his latest hit "Go West"
Take a tip
Be prepared to handle a mob
When you tell 'em the good news
Buster Keaton in "Go West"
A Metro-Goldwyn-Mayer Picture.
Presented by }os.c'p)\ M. Schcnck
Directed by Buster Keaton
Published by CHALMERS PUBLISHING COMPANY Slw''V'?R"Kcr/v
Entered as second class matter June 17, 1906, at the Post Office at New York, N. V., under the act of March i, 1879. Printed weekly. $3 a year.
THROW AWAY THE
DICTIONARY, BOYS!
Blooie goes the dictionary.
Fewer words and more facts is what exhibitors want anyhow.
IVIetrO-Goldwyn-Mayer salesmen are saving their tonsils.
The pictures do the talking.
We release a new argument every week.
And that's been going on since we gave you Lon Chaney in "The
Unholy Three" back in August.
And followed it with the most marvelous line-up ot self-selling product
ever put on spools.
Norma shearer in «A Slave of Fashion," "Pretty Ladies," "Sun-Up,"
"The Mystic" speak ior themselves.
From coast to coast you hear "Never The Twain Shall Meet."
''Exchange of wives," "The T ower ot Lies," Ramon No\ arro in "The
Midshipman," Buster Keaton in "Go West."
They talk in figures.
And now get ready for "The Merry Widow."
It has been talking for itself for three months on Broadway at $2 a talk.
No wonder there are a lot more Metro-Goldwyn-Mayer exhibitors today,
than ever before in history.
And more signing for The Qiiality Fifty-Two every day.
If you're wondering how long this record-breaking pace can keep up.
Listen.
In the coming weeks we're going to release a line-up of babies that have
even our past performance stopped.
The pictures talk for us.
That's why Metro-Gold wyn- Mayer is
THE TALK
OF THE INDUSTRY
Member Motion Picture Producers and Distributors of America, Inc. — Will H. Hays, President.
November 28, 1925 MOVING PICTURE WORLD
100 NEWSPAPERS
«>ith 20,000,000 Reader!
f " 1 I CHICAGO DAILY JOURNAL, 1 |T —
287
THE PITTSBURGH PRESS i
MONDAY EVENING. OCTOBER 26. 1925
! By THOMAS MEIGHAN.
CHICAGO DAILY JOURNAL,
^Marchioness Lends Castle to I
I Meighanjo Make Irish Film\
NEWS.
point on .'"'^'■Ifed it,»
POST, SIW
-14, 192ft
'i'HE ST.
fidure S>-
raid 1
'^B IT.
are runnmj^ or
vYiii run Thomas Meighan'$\^4.
serial storq oF his trip to
Ireland to mahelrish Luch"
That hind oFcountrii^
wide exploibation is
bound to reach the
box-office/
WATKRTOWN OAILVSTANDAB^
■"'Pin ,
LOIS WILSON
VICTOR HEERMAN
PKODUCrtON
FROM AN IMPERFECT IMPOSTOR"
BY NOR^AAN VENNER. SCREEN
PLAY BY THOMAS J.GERAGHTY
PRESENTED BV
ADOIPH ZUKOR • JESSE L. LASKY
Marion D
"Little Old N. Y;
MONTA
BELL'S
production of the play
"Merry Wives of Gotham" by
Laurence Eyre
San Francisco
— Great big week at Warfield
Los Angeles (3 weeks)
— S» R. O. business at State. Moved
into Criterion for second capacity
week. Following with third big week
at Alhambra.
Milwaukee (2 weeks)
— Held over for second smashing
week at Merrill Theatre.
Newark
— Exceptionally big week at State.
Washington
—Wonderful week^s business at
Palace Theatre.
Oakland
— T and D Theatre-fine '
week.
ISJew York
— Smashing business all
week at Capitol Theatre.
Conrad Nagel
adapted by
Carey Wilson
directed by
Monta Bell
16 -
avies
in her second great story
of "Little Old New York"
Old
Tannyl Charzmngl Thrilling!
MARION , ,
A series of ad slugs
from the big cam-
paign book. Qet
this wotxdcrful
showman's pro-
motion book and
sec hoiv easy it is
to get real money
by easily handled
promotion.
"Miss Davies gives a remarkable
performance, jpilm is charming."
— N. y. Times
"Star scores hit. Created merry
sensation. You will adore Marion.
Deliciously engaging comedy."
— N. Y. Mirror
"Dozens of novel touches. At-
mospheric strength most enjoy-
able."-Ete. World
"No actress on the screen could
have played this part better."
— Hera/d-Tril)Mne
"Just as engaging and delightful
as 'Little Old New York'."
— N. Y. American
"A human interest story that pro-
vides excellent entertainment."
— Eve. Telegram
"Capacity audience liked it. Pic-
turesque and beautiful settings."
— Eve. Sun
"Marion Davies scores a complete
triumph. Screen's most delightful
comedienne." — Eve. Journal
to. accessories.
290
MOVING PICTURE WORLD November 28, 1925
Made expressly for
holiday showing —
The ideal Christmas attracrion !
WILLIAM FOX ' * '
presents^
J
Classic Drama and Modem Romance!
An elaborate and exquisite production!
One of the screen's fmest achievements!
dircded by Tienry Otto und Chester 'Bennett
from the ma^rpiece by
Samuel Cj'Qyior Coleridge
ivith this (freaP cast
LESLIE FENTON CLARA BOW
VIVIAN OAKLAND -EARLE WILLIAMS
PAUL PANZER^ GLADYS BROCKWELL
NIGEL de BRULIEF^
Fox film Gorporatiaa,
November 28, 1925
MOVING PICTURE WORLD
For Season 1926^27
William Fox announces
the production of
WhatPriccGlory?
by Maxwell Anderson and Laurence Stallings
The dramatic success of
two seasons in New York
Praisea extravagantly
by every New York
and visiting critic— it
earned the title;
^^MOST TALKED
ABOUT PLAY IN
THE WORLD!'^
Its New York run was
a NATIONAL SEN^
SATION---now being
duplicated by road
companies in every
section of the country*
IT WILL BE A FOX PICTURE
with direction and cast befitting a truly great productioa
WARNING!
Fox Film Corporation has
purchased all rights for
motion picture present-
ation of "WHAT PRICE
GLORY?" throughout the
world and warns exhibitors
against misleading advertis-
ing or publicity tending to
compare "WHAT PRICE
GLORY?" with any other
motion picture production.
Fox Film Corporation will
vigorously prosecute any
false or misleading adver-
tising or publicity.
Next week No. 2
Watch for it.'
Jox Film CorpDratiDa,
MOVING PICTURE WORLD November 28, 1925
fox Film Co ip a rati DO,
November 28, 1925
MOVING PICTURE WORLD
SO muciL. sweet
for von I
A vivid comedy-
drama of the great
American hold-up
^with irate wives
on strike for more
money'- and gay
husbands on strike
for less wives !
With a brilliant ca^ ^--^ irvcludin^
JACQJUELINE LOGAN EARLE FOXE
MARGARET UVINGSTON --ZASU PITTS
CREIGHTON HALE — DAVID BUTLER^ — DAN MASON
CLAUDE GILLINGWATER^
fox Film CorporatiDH.
Member Motion Picture Producers and Distributors of America, Inc.— Will H. H'jy», Preaident.
294
MOVING PICTURE WORLD
November 28, 1925
Keeper of Bees tops all attendance records here
also broke all records for long run. Never in
history of Jackson theatres has any production
turned them away four days every performance. .
Keeper, great audience picture will go down in
film history as one of greatest ever produced.
Regards.
E. L. DRAKE.
Gem Theatre,
Jackson, Tenn.
Keeper of the Bees beyond a doubt best box office
attraction I have had in long time. Obliged to
stop selling tickets at seven o'clock each evening a
five day showing. Hundreds turned away at each
performance. Must show return engagement.
F. B. O. attractions always prove a winner.
SAM CARLTON,
Strand Theatre,
Frankfort, Ind.
Just finished engagement Keeper of Bees to phenom-
enal business. Business built each day could have
easily played extended engagement but other at-
tractions interfered. Accept my congratulations on
this one. Keep up the good work.
JACK GROSS, Manager,
Wareham Theatre,
Kansas City, Mo.
Keeper of the Bees opened yesterday at the
Princess. " One of the few great box office attrac-
tions. Had to cut program to accommodate crowds
who stood in pouring rain clamoring for admis-
sion. This is our first telegram in our fourteen
years of operation of this nature but Keeper of
Bees deserves all the praise we can give it.
G. S. VI CK. Manager,
Princess Theatre,
Charlotte, N. Carolina.
Congratulations Keeper of Bees shattered all house
records here. Sign up all day against such compe-
tition "Pony Express." "California Straight Ahead "
and "Marriage Whirl." Weather conditions un-
favorable, snow and cold. Patrons commend pic-
ture highly. Will add prestige any theatre. Re-
gards.
H. E. REHFIELD,
Royal Theatre,
Sioux Falls, S. Dak.
Keeper of the Bees opened as big as Lloyd's
"Freshman." Crowds stood in line all afternoon.
From seven p. m. until we stopped selling tickets
the sidewalk was blocked at each performance. It's
a ready made box office attraction. All you have
to do is to let your patrons know you have it and
hire more ushers.
J. P. CALLA, Manager,
Strand Theatre,
Canton, Ohio.
Stood them up all day with Gene Stratton Porter's
Keeper of the Bees. Had 2,400 house capacity in
and hundred foot lobby filled three times during
evening. Had to establish extra box office to
handle crowd. Everybody tickled to death with
picture. Warmest congratulations.
CARSON DANKEN,
American Theatre,
Salt Lake City.
Keeper of Bees opened tonight to capacity. Every-
one enthusiastic about it and boy, what an audience
picture, what a women's picture it is. Don't let
any exhibitor with a sick box office miss this one.
Regards.
W. WALLACE,
Orpheum Theatre,
Kansas City.
Opened with Gene Stratton Porter's Keeper of
the Bees. Record business for Monday at Ideal
Theatre. Packed house two p. m. until nine thirty,
in spite first cold spell of winter. Every one my
patrons and new ones that have never been in
house before loud in their praise. Warmest con-
gratulations.
LESTERS IDEAL THEATRE,
New York City.
fHENEE
FTHE
IS PACKING THEATRES EVERYWHERE/
Distributed by
FILM BOOKING OFFICES OF AMERICA, INC.
723 Seventh Avenue, New York. Exchanges Everywhere
November 28, 1925 M O V I N G P I C T U R E W O R L D 295
|iiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiittiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin
I I
I A Vriendly Recognition |
T is a privilege to take this means |
of paying a tribute to a wide-awake, |
progressive organization like Pro* |
ducers Distributing Corporation that has |
repeatedly demonstrated its live-wire |
ability. The foregoing announcement of |
METROPOLITAN PICTURES is a |
graphic presentation of just how far this |
up-and-doing organization has advanced |
along the road of achievement. In this |
connection it is significant that all of its |
announcements and promises have been |
based on concrete accomplishment. |
I
liiiiiniiiiiiiiiiii iiiiiiiH iiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiii iiiiiii iiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiini iiiiiiiniiiiiiiiiiiiiii iiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii'iiiiiuii;;jiiiiiiiiiiiiiniiiiiiiiiiminiiiiiiiiitt^
BOX OF
rase
S^riscillcL
Dean
The Most Vivid Personality
On the Screen I
As startling as a meteor — as
flashing as a skyrocket — as hrilli'
ant as a multi'faceted diamond
— as elemental as a tigress — and
withal intensely human and
appealing, Priscilla Dean as
an interpreter of colorful roles
is a Box Office Magnet par
excellence.
\ Fomgn Dtttribvtoet Producer* tnternalional Corpormtioti t30 W*mt 46th Str»*l S»w York. S. Y.
^riscilki
Dean
in
FORBIDDEN
WATERS
it/ Percy Heath
lere are three pn
shout BOX OFFICE! **The Dice
Woman," 'Torbidden Waters" and **The
Danger Girl." Get those titles! They
suggest— and are — the kind of dynamic,
adventurous, high-powered productions
that are synonymous with the person-
ality of Priscilla Dean. They give the
'Wildcat*' full sway in passionate, pul-
sating and powerful character-
izations— the type which made
Miss Dean in **The Siren of
Seville," "A Cafe in Cairo" and
'*The Crimson Runner."
Dean
in
THE DICE
WOMAN
^^Welford Beaton
R^ELEASED BY
PKODUCEKS DISTKIBUTING COKPOKATION
r. C. MUNROE, Praidtnl RAYMOND PAWLBY, Vlcc-Prejldcnt ind TreMurct JOHN C. FUNN, Vlc«-Pi«id.ni .nd Gcn.til Min.nct
Member of Motion Picture Producers and Distributors of America, Inc. will h havs, p-o.d....
298
MOVING PICTURE WORLD
November 28, 1925
?2
tANCES MAKQN^
O ^' ^ l.cTTSiT act ot,^^^^ ,V^e test. _ .votoeo
rTCl"'^ J this CO .heatte go^. et,\,st t,n- ' Tn>^t^ * TUey 6^
* ..The ise<-v , prc= _
^ rc*ts'pvo-;:
^'P^' oaee an"^""co%°^=^^'""bva<ns i-^ «|k story,
, TO>^t^ 'I TUey e°re DV^es, ^"\asoriS- do
-t^.--"
^ c.il Her
r, """"""" „...'"■"'"'
. Marior^ 'S •»
V WeVno^- them ^fboK-o«^'!'co\\ege ye^i . xl.
ares °^ vfW or\ -
U ^0>^t Reserves.
A\ETROPOLITAN PICTURES CORP.
presents
with EUGENE O'ORIEN LILLIAN RICH
Jtdapted by Frances Marion
From theno\)elby William J.Locke
Directed by GEORGE MELFORD
^ FRANCES MARION
Production
Tbe abov ; on^„ ^,,,ces ^^^^ a c
-^.s up tW fthe co-tr=^^^
STl^V"" guide t"-
Bees ^ Vbox-o*
Job 0^
^ BKOS,;
j:,o\d cor^"f%spape
-P'tvsburf ;\tbeser
L chapters o\ ^^ovv"
cWv^ \,cb.
^""'^ * part
sa^'^,^,-ra'«-
!• instar^ee
ta^'^te had fted-
but V^er
irig XeVeto
teacooV^e
I and " ,„d ^'>''^^" i V.'ber^ r-
have N-'^^^
DDUCERS
Fonign Distribulorm Producert InternmlionrnJ Corpormtioa
130 W»i( 46lh Street New York, N. Y.
November 28, 1925
liOVING PICTURE WORLD
299
ing
pi
a\Vc on
"vim
,> saved t^«^\Womer^
tVve tepo" " p read
\ it but gi^o** ° ^
*tbe 5ueet
>dP^'
staffs
e
ol
tbe
ivovn
iCeeP
side
sva\V
..own ^V,f^;;./^o- ^;,v.V.
Uzation oi ..^„„nd tob a\
:.edv;s-"%r^^'^^°°'
FFt4MES MARION
'^'the y yea test Woman
creative genius of
the scveen
f\_£LEASED BY
DISTRIBUTING CORPORATION
F. C. MUNROE. President
RAYMOND PAWLEY. Vice-President and Treasurer JOHN C. FLINN, Vice-President and General Manager
Member Motitm Picture Pi
300
MOVING PICTURE \¥ORLD
November 28. 1925
B 6' NEW WESTIRN SB
^ Of EXHIBITORS
GOING OVER LIKE
Amazing
Box Office
Reports
from
Exhibitors
Coming in
Daily to
F. B. O.
Home Office
and F. B. O.
Exchanges
'^Extluf.r^c Foreign Di<lribiit<
RC Export Corporation
SC** Vorh
LET'S GO GALLAGHER. (5.18Z
feet). Star, Tom Tyler. A knock-
out.. I hope F. B. O. will star him
in another one like this. Tone and
appeal, good. Sunday, yes. Special,
no. R. A. Preuss, Arvada Theatre,
Arvada, Colorado.
LET'S GO GALLAGHER:
Tom Tyler — A wonderful
Western feature with a won-
derful star. Fine print. — L.
Deyo, Miers Theatre, Schoharie,
N. Y. — General patronage.
These are samples of hundreds of
boosts coming in from everywhere
BookandBottff
November 28, 1925
Moving picture world
301
RPRISf SrA« A FIND ftiB ^
OUT of oblivion and into national prominence
in three months is an unheard of procedure.
But none can deny that Tom Tyler with little
Frankie Darrow and Napoleon, the mutt, have jus-
tified the tremendous advance ballyhoo accorded
them.
Exhibitors are writing into this office in the man-
ner that screen struck fans usually do, congratulat-
ing and fecilitating both this company and Tom
Tyler for the uncanny hold which he has taken on
the public in those few brief months.
Yesterday we screened "Wyoming Wildcat,"
Number 2 of the Tom Tyler series, and it is even
a better picture than "Let's Go Gallagher," Num-
ber 1. If Tom Tyler keeps up this record breaking
pace that his initial releases have set, nothing in
the whole world can stop him from being in the
Gold Bond group.
Lucky F.B.O. has again struck pay dirt !
TOM TYLER
PALS'
Distributed by Film Booking Offices of America
723 Seventh Ave., N. Y. Exchanges Everywhere.
I
MARV PICKFORD
"LI TTLE ANN IE
-RpONEY"
Directed BV WILLIAM BEAUDINE
"TW Box- Office Says So"
Mary Pickford is (iericious in
Vter «LiU\e Annie Rooney*. Tii«
auiiience says it in ^eaU of
lau^Uter and tWe box-office says it
in Uu^c figures." — Dai\y Mirror,
"Mary Pickford is emf>katicaUy
f>leasing, and ske makes nnnie a
lovable, wistful liHle creature.
DeligktfuUy filmed." — Times,
"Miss Pickford is cafttivatin^ as
tke little ^amin Annie Rooney.
Lots of fun in tkis jpicture and
many lau^ks.*' — Telegrapk.
<* 'Little Annie' Rooney' is just tke
sort of ||>icture in wkick everyone
...L I:- r.^r ' M^rM. It is
u|>roariousiy funni). not miss
seeing it.
evening Journal.
"U|proarious\ij Funnyj'
Now Booking
UNITED ARTISTS CORPORATION
"Mary Pickford Charlej- Chaplin
Douglaj- "Jairbanks D.W. Qriffifh
Jojeph M Jchenck,
1^^^- Chairman , Board of Directorj-
JOHN W. CONSIDINE . JP^.
presents
eUDOILIPIH
VAILIENYHNO
in
'nriHE EAGILIE
h^SSm 51r/,;.W^^VILMA BANKY and LOUISE DRESSER
^.^■ucH!^ ScrvenStofyby HANS KRALY
A CLARENCE BROWN Rx>duction
He Packed VVie New York Strand and Broadway)
' «' *TVic Eagle* is by ^ar tVie besV and ^>\easantesV
tWmg VaUntiMO Vias ever done. It is fmisUed,
dramaUc and continuously entertaining. It was
interesting to find at tVie ^our o'clock showing
Monday a fiUcd theatre, with aisles, foyers, lobby
and sidewalks ^)acked. Sunday the theatre was
surrounded by throngs, with lines leading a full
block away in each direction. These things
indicate the tremendous hold this young and
much misunderstood Italian had and still has
on the f>ublic fancy. A few years ago he, too,
f»aid his gallery fee and sat in that same Strand.
He did get on. You must see him. You'll fmd
him a most likable fellow." — N. Y. World.
Now Booking
UNITED ARTISTS CORPORATION
DAarij Pichford Charlej- Chaplin
Douglaj- Fairbanks D.W. Qriffifh
Joseph M.Jcbenck,
Chairman . Hoard of Oirectorj-
Tiiram Qbramj,
President.
304
MOVING PICTURE WORLD
November 28, 1925
Follow the Straight-Line Approach to-
With the Aid of This Book You
Can Give Your Patrons the Best
Projection in Town.
THEATRE ADVERTISING CONDENSED
Let Epes W. Sargent, who during the past fourteen years has examined and edited
more theatre advertising than any other man in the business, give you in condensed
form the benefits of his rich experience in this highly specialized form of advertis-
ing.
CONTENTS
troduction
The Personality of the Theatre
. The Lobby as an Advertisement
III. Advertising Features for the House
The Importanee of House Trade Marks
Music as an Advertisement
/I. Tabulating Information
VII. Catchllnes
VIII. Advertising on the Screen
IX. Lithegraphs and Billboards
Doing Press Work
'.I. Newspaper Advertising
XII. Type and Typesetting
XIII HalltMie ud Line Cuts
XIV. Printing. Paper and
Cuts
V. Preparing Advertis-
InQ Copy XXXII. Opposition
XVI. Distributed Mittw
XVII. Nove'ty Advertlseaieat
House Program Forns and
Advertisem-nts
Copy for House Proarsni
Methods of Olstrlbutino
Form Letters
Street Advertising
Getting Matinee Business
Prize and Contest Schemea
Premium and Coupon SeheaM
Variofs Schemes y
Advertising Special Season ^
Handling Specials and Serials
Summer Advertising
Rainy Day Advertising
Ooening a House
XVIII
XIX.
XX.
XXI.
XXII.
XXIII.
XXIV.
XXV.
XXVI.
XXVII.
XXVIII
XXIX.
XXX.
XXXI
OUTSTANDING FACTS
Price, $6.00
Postpaid
It is a 974 page book.
It has 375 illustrations.
It gives full instructions on
care and operation of Power,
Simplex, Proctor, Motio-
graph and Baird projectors.
It contains a full account of
Mazda Lamp projection.
It describes the G. E. Sun
light, and Simplex high in
tensity arc lamps.
It treats fully on generators
insulation, grounds, lenses
light action, mercury arc
rectifiers, motor generators,
picture distortion, practical
projection optics, the projec
tion room, the screen, speed
indicators, transformers, etc.
7. It asks and answers 842 ap-
propriate questions.
8. It has a complete, fast work-
ing index.
9. It is up-to-date and authen-
tic.
10. It is written by an author
who knows what he's writ-
ing about, who writes in
plain understandable Eng-
lish, and who is the only
projection author who has
already written and com-
pletely sold out three
large previous editions of a
book on projection.
Price, $2,00
Postpaid
/
At Your Dealer or Direct from
CHALMERS PUBLISHING COMPANY
516 Fifth Avenue, New York City <t/'
November 28, 1925
MOVING PICTURE WORLD
305
^^Has All the Earmarks of a
Box Office Wow!" ^-^''^" -^
the N. Y. Telegraph
Played to tremendous business at
the Astor Theatre, under the title
"Proud Heart," in the face of typical
Gay White Way opposition. Now
booked for an additional run at the
RIALTO
THEATRE
Broadway and 42nd St., New York
A Carl '
LaemmU
'One which any
exhibitor can show
to his profit."
Arthur James —
Motion Pictures Today
"A picture that ought to bring in the
shekels*'*
Regina Cannon — Evening Graphic
"Could scarcely fail of sound financial
success."
John J. Cohen — Sun
"A good card for any house, large or
small."
George T. Pardy
— Motion Picture News
"Ought to run as long as 'Abie's Irish
V Rose.'"
X Harriette Underbill— Triftune
"Should find favor with the great mass of
picture-goers."
C. S. Sewell — Moving Picture World
"Can't miss! It's appeal is universal."
Edba — Variety
"The sort of picture on which the in-
dustry can enlarge its public."
Willard C. Howe
— Exhibitors Daily Review
Universal's White List Miles and Miles Ahead of All
306
MOVING PICTURE WORLD
November 28, 1925
in
"Should
One of
*A Live Wire Serial That Should Please
Any Audience!" Says M. P. News
Did you ever see such reviews? Have you ever heard such
praise of a serial before? You have been hearing about
great serials for years, but never has there been such a
wonderful box-office serial. It's the greatest chapter-play
that has ever been filmed, bar none. It will blaze a new
mark in serial profit-taking. It will mark the dawn of a
new day in serials.
One of u^tiversurs Xucht^
November 28, 1925
MOVING PICTURE WORLD
307
n
w high mark in S^trial Profits//
^ Certainly Prove a Ten Strike !
the Very Best Serials That
I
Universal Has Ever Made!*^
A Whale of an Attrac-
tion ! " Says M. P. World
Hamng
Jack Daugherty
with Lola Todd, Al Smith and
Virginia Ainsworth
Directed by Henry McRae
^az/enti^re^ Serials/
308'
MOVING PICTURE WORLD
November 28, 1925
and vl^^y
Sensational busi-
ness at the Califor-
nia Theatre. "Con-
llll tinues the hilarious
pace he recently
set. Syd shows
himself on a par
with Brother
Charlie," says the
Frisco Daily News.
The best comedy
in a long time,'
reports the Ex-
i)v Harold MacGrath
Cast Includes
Helene Costello
lice Calhoun
David Butler
MoviKG Picture
WORLD
Founded in l^OJ hif tJ, P. Chalmers
WBBm
1/ King Tut Had a Nettys Reel-
KING TUT, the present day Boy Wonder, never did
much for home or country except dig himself an
EXPENSIVE hole in the ground. True, it was as
much the style in those days for a Pharoah to carve him-
self out a magnificent MONUMENT as it is for the 1925
champion of the Tonawanda Country Club to have a set
of PLUS FOURS carved out.
Yet, if it had not been for the picks and shovels
swung under the direction of an American archaeologist
Tut would STILL be sleeping in OBSCURITY in the
Valley of Kings. The PITY of it is thai there was no
Royal Egyptian News Reel back in those days. A battery
of news cameras would not have set the royal bankroll
back much, and the WEALTH Tut sunk into the
GROUND could have been neatly devoted to the First
Near East Relief.
The News Reel would have made the Boy King LIVE
across what has been for him two thousand years of
OBLIVION. He slept in the Valley by request. But the
CAMERA would have picked up the Valley of Kings as
if it were swansdown and CARRIED it around the world
on the Magic Carpet of Celluloid.
Emanuel Cohen, editor of Pathe News, could have
done MORE for King Tut than his entire Royal Council,
including the TREASURER.
Last Saturday at the banquet celebrating the FIF-
TEENTH anniversary of Pathe News, Mr. Cohen showed
"Flashes of the Past", three reels of historical HIGH-
LIGHTS taken from the news service, the major portion
of whose life he has directed. Many kind words had
been said about the news reel in general and of Pathe
News in particular by men in high places. It remained
for "Flashes of the Past" to be the best SPOKESMAN
of all.
Here was a celluloid pen, dipping itself into all the
inks of the RAINBOW, writing a MOVING PICTURE
history of mankind ! Here were the great figures an^ the
great events moving across LIVING pages in one of the
greatest chapters of WORLD history! Twenty-five years
from now the historians will fold up their tj^jewriters
and silently steal away — to the nearest PICTURE
THEATRE classroom. Pathe's "Outline of History" will
be more CIRCULATED, more ENLIGHTENING than
H. G. Wells!
We understand that "Flashes of the Past" was
originally assembled and edited for showing at the Pathe
anniversary banquet only. But no sooner had it flashed
on the screen tliere than Pathe knew that this film CHILD
of Emanuel Cohen's had grown into a GIANT.
"Flashes of the Past" not only DESERVES general
distribution. It DEMANDS it. It is a tonic. It will get
under the shell of the hardest MOVIE CRAB in the world.
Some one asked a distinguished man of letters — we be-
lieve it was Charles Lamb — if he collected rare first edi-
tions. Lamb answered, "No. I collect TWENTY-FIRST
editions. They are much rarer."
"Flashes of the Past" is at present a rare "FIRST
EDITION." We are certain that nothing in EXHIBITOR
or PUBLIC acceptance will stop it from running im-
mediately into a RARER twenty-first edition.
Don't tear a leaf from King Tut's book, Mr, Show-
man. He had the wrong idea on MONUMENTS. Cellu-
loid is better BUILDING material than granite. Tear
a leaf from Pathe's book and you Will see "Flashes of
the Past" rear a REAL monument in your theatre.
310 M O V I N G P I
How Hettesheimer
Brought "Hubby''
to the Show
WHEN Friend Husband is approached by the party of
the first part to spend an evening at the movies,
he can no longer gracefully refuse by resorting to
the stock excuses usually accredited to the proverbial tired
business man. At least, not in Cincinnati, as far as^the
Orpheum Auditorium and Sky Theatre is concerned. One
Andrew G. Hettesheimer, who is the managerial head of this
house, has attended to that little thing, much to the delight
of the fair sex and to the material increase of the box
office exchequer.
Like most of the old-timers now before the public, who
have achieved success in their chosen field of endeavor,
the genial "Andy" felt the urge of the theatre when a mere
slip of a boy, his "big moment" coming when, at the age
of 12, he was made assistant to James Hennessy, then
treasurer of the once-famous Heuck's Opera House. When
Hennessey was later appointed manager, Hettesheimer be-
came treasurer and enjoyed the distinction of being one
of the youngest incumbents of that important office. He
retained this post for an even dozen years.
Then the Pike Opera House sprang into existence and
Hettesheimer's name appeared on each treasurer's state-
tnent at that theatre. The Pike was a legitimate house,
playing only the regular winter season, and Hettesheimer
spent his summer "vacations" by acting as treasurer for
the Cincinnati Reds, whenever the team played the local
diamond. When the Pike Opera was destroyed by fire,
Hettesheimer moved to the Walnut Street Theatre, where
he was again in his natural element as treasurer, serving
in that capacity for a number of years before going to the
Am^ricus Theatre (now the Strand, one of the Libson chain
of houses), where he was not only treasurer but assistant
manager as well. He at the same time looked after the
Star (pictures) and the Havlin (pictures and vaudeville),
which in those days were under the same executive head.
Meanwhile, in 1909, the Loew interests, wishing to com-
pete with the Keith and other downtown houses, erected
an elaborate theatre, store and office building at Walnut
Hills, a thriving and fashionable suburb of Cincinnati, and
only about fifteen minutes from the downtown business
district. The house, the Orpheum, was handsomely
equipped and decorated. The stage, which was amply
large, was provided with every contrivance and apparatus
necessary for the proper presentation of the biggest vaude-
ville acts, one of the appurtenances being a huge tank oc-
cupying the entire width of the stage, and measuring 90
feet from the stage to the gridiron. The lower floor has a
seating capacity of 950, the first balcony, 600, and the second
balcony, 550, a total of 2,100.
Notwithstanding the fact that the Orpheum played such
acts as Annette Kellerman, Harry Lauder, Julian Eltinge
and other celebrities of equal prominence, the venture was
TURE WORLD November 28, 1925
By
Elmer H. Mayer
unusuccessful and the house went into stock. Here Hettes-
heimer appeared on the scene, again proving his unusual
ability as treasurer. However, the stock company, after
two years, was compelled to give up the ghost, whereupon
the Orpheum became a straight picture house, with none
other than "Andy" as manager, at the age of 46, with thirty-
four years' experience to his credit in the theatrical field.
When Hettesheimer assumed the managerial reins twelve
years ago he began to devise ways and means of improving
tht house, and it did not take long to prove that what he
didn't know about theatres wasn't in the book. First, he
noticed that many women attended the evening shows un-
accompanied, and upon investigation found that the men
preferred in many instances to remain at home to enjoy
their evening smoke. During the summer the alibi was
that a stroll in the open was preferable to sitting in a hot
stuffy picture house.
With Hettesheimer to think is to act. The result was
that atop of the theatre building, eight stories above the
street level, the Sky Theatre was erected. Here, with 1,000
seats, the same pictures are shown as in the Auditorium,
with tickets good at both houses. The Sky Theatre is
accessible by means of excellent elevator service. All sides
are provided with casement windows, swinging outwardly,
thus converting the theatre into a veritable roof garden in
summer. Steam heat is provided for winter temperatures.
In fact, the Sky Theatre can be made as comfortable in
winter as the Auditorium on the ground floor.
Huge palms and other accessories lend an Oriental
atmosphere to the place, and at any time during the pres-
entations, men (and women too, if they wish), may indulge
in their favorite smoke, with no questions asked.
Equaling the cooling summer breezes of the Sky Thea-
tre, the Auditorium down on the street level undergoes a
constant change of pure, washed air. In fact, the perfect
ventilation and air-cooling system is one of the many
features of the theatre. The latest addition to the Audi-
torium is a $50,000 organ, just installed, and said to be one
of the finest instruments of its kind in Cincinnati.
When the writer interviewed "Andy" recently, he found
him seated in a wheel chair on the first balcony looking
over a picture. During March of this year Hettesheimer
was taken to the Good Samaritan Hospital for a major
operation. He recovered but suffered a relapse. Five
times his physicians pronounced him out of danger, and
as many times were there relapses, during two of which
his life hung in the balance. His complete recovery, how-
ever, now is assured, although it will probably be some
few months before Hettesheimer will be able to navigate
by means of his pedal extremities. Meanwhile, he has
fitted up a complete bed room and kitchenette in the rooms
immediately adjoining his offices on the second floor, where
he and Mrs. Hettesheimer are "camping out" until such
time as they again occupy their home a few squares distant.
"It's been a tough break," Hettesheimer said, "but I'm
glad to be able to be back on the job, and it won't be long
until I'll be able to do a good, long foot race. Meanwhile,
I am having all the comforts of Atlantic City as far as the
wheel chair is concerned, but I'll have to depend on the
pictures to supply the other 'atmosphere.' "
Hettesheimer was smiling when the writer said good-bye.
WHAT
MAKES
Moving Picture
WORLD
FIRST/
IN
READER
PREFERENCE
WHAT makes any publication
or any commodity FIRST in
its field? A Trade Paper is no dif-
ferent from any other commercial
product when it comes to testing the
PREFERENCE of the buyer.
Given two commodities to be sold
in the same field, at the same price,
the only basis for the claim — FIRST
IN THE FIELD— by EITHER one
is the number of people who walk up
and PAY for it.
MONEY talks — and speaks most
eloquently in the publication field
where so much printed matter is dis-
tributed FREE. These facts are ac-
cepted:— that the publication MOST
VALUED and MOST READ is the
one that is PAID FOR ; that the paper
MOST PREFERRED is the one with
the highest percentage of YEAR
AFTER YEAR SUBSCRIPTION
RENEWALS.
The Board of Directors of the Audit
Bureau of Circulations is largely com-
posed of advertising men — canny buy-
ers of advertising white space and the
best in circulation values. These men
long ago BARRED all publications
with FREE CIRCULATION from
membership in the Bureau. Because
free circulation DOESN'T MEAN
ANYTHING in the advertising field.
The test which establishes READ-
ER PREFERENCE in this field is:
TO BE PROVEN HIGHEST IN
NET PAID EXHIBITOR CIRCU-
LATION. TO BE PROVEN HIGH-
EST IN PERCENTAGE OF RE-
NEWALS OF EXPIRING SUB-
SCRIPTIONS.
Moving Picture World is the ONLY
trade paper in the motion picture field
which meets this test.
in the
?
Member of
Audit Bureau of Circulations
CHALMERS PUBLISHING COMPANY'^ JewULfUf the field wUli^
Moving Picture World Cine -Mundial Spanish- English Books
312
MOVING PICTURE WORLD
November 28, 1925
No Exaggerations
Mrs. Fietlebaum Qets the Dumbwaiter Low-Down on UniversaVs
Jewishdrish Human Interest Drama of the East Side, ''His People.''
Fi»st floor— Oy Mrs. Fietlebaum, deed ve en-
join arsells lest night. Dun't esk. Vas
by us all ivining leffing, wit sobbing
from enjoinment.
Second floor — So? Vot vas?
First floor — Vas a muvink peetcha vot dey
cull eet, "Hees Pipple" vot vas "Prod
Hot" wit Rudolf Sheeldcrut.
.Second floor — "Prod Hot"? Vas maybe like
' I "Hot Leeps" wit Welentino vot my
- Louie ent me seen lest vick. Vas hall
abot jezz, wit polla shicks, wit de
Cholsten.
First floor — Tz tz, leesen to dat. Eesnut a
jezztime phutaplay. Ees a human een-
trest drema, with planty treels, with
petos, wit hot trobs, wit cumedy.
Second floor — So? Vot eets abot?
First floor — Ees so — Eet stots up vhere liffs
a femly een de 1st site from Noo Yuk
wot de name ees Kominsky.
Second floor — So, a good name !
First floor — Vait yat. So Mrs. Kominsky
odder Mister Kominsky hes by dem
two sons vot dey cull dem Semmy wit
Morris. Eet dewelopes greduwally
Semmy teks hees brudder's pot een a
strit fight, ent Morris rons hum qvick
he should squil on Semmy he is hen-
gagingk een a fight so he should mek
de britch wider bitwin dem een de '
hestimation of his fadder.
Second floor — Mmmmmmm, sotch a low don
charaker of a minn sneck een de gress.
First floor — Vait. Morris succids wit hees
poipus, ent ven Semmy cam hum, eet
was by hees fadder a tereeble rage,
vot he vas valkingk wit pacingk opp
wit don, he vos so med. Right avay
stots ballingk ott Semmy so — "So, Sem-
my, by you eets becoming a malaria
you should fight wit boms in de
(SMACK) strit, ha? A ragular
(SMACK) Jessie Jimmy you becom-
ing, ha? (SMACK) From your brod-
der Morris you couldn't tek han hex-
(SMACK) semple. Fecfty years I
spand kipping oflf de name mud,
(SMACK) fife meenits eet teks you
to poosh eet een de (SMACK) gutta,
ha? Maybe tomorra you'll vant I
'So you -n'ic.sh to vierriiiifc mine
daughter, ehf'
{With Apologies to Milt Gross)
should buy you a rewolwer wot you
(SMACK) ken be a bub hair bedit,
Nu? (SMACK) odder a Dimond
brudders, ha ?"
Second floor — So? Vots necks?
First floor — Veil, here its a eclipse of time
ten years. Semmy ent Morris iss grun
opp wit lung pents. Eets nutticeable
dey boat sleeping greduwally from de
hum tice vot de perents kent onda-
stend dey shouldn't stay hum hoftener.
"Such a darlink boy, by der moma
you brink horn der gelt vat you vtak
by fightink."
Eet sleeps ott vot itch one hes eet a
svithot by vich dey got it tserious at-
tentions.
Second floor — So, dey stapping ott, ha?
First floor — Semmy becomes hengaged he
should greduwally merry a Irisher goil
necks door. Bot Morris, dot dope, he
hes beeg hideas he should merry a
hairess from opptown. Ven de hair-
esses fadder esks Morris hows it abot
you femly, I should lak to mit dem,
Morris says, a femly I hevn't got, I'm
all alun a salf made men wit no halp
from nobuddy. De hairesses fadder
links he should hev credick for dees,
wot he cunsants his dutter ken merry
heem.
Second floor — Vot, he was ashemed from
hees perents? Sotch a doity pipple I
hev nevva hoid from nowhere anytingk
so chip wit ottlendish.
First floor — So Morris leaves hum he should
kerry ott de hux dey shouldn't gat
vise he hed a femly.
Second floor — Tz tz tz tz tz.
First floor — Vait yat, vos brewing more
troble. Semmy vos alvays seence a
leetle boy full mit haspirations he
should mek good een de price ring.
Second floor — A jewler he vants to be?
First floor — A jewler? For vhy a jewler?
He vants he should become a ettaleet,
odder a buxa, odder a chempin from
de woildt.
Second floor — Yiyiyiyiyi, a latta poosha, nu?
First floor — Correck, so he secrelly goes itch
night by a jeemnasium he should be
good. Greduwally he gets his name in
de peper he's goyingk to fight, which
hees fadder siz eet, he keecks Semmy
ott de hos he should leeve to see do
day hees son becoms a box fighter.
Second floor — Oy, Semmy ees gatting a roa*
dill, nu?
First floor — Dun't esk! Eets here a wery
totching sin. De mama breks don wit
crying wot she becomes historical, hei*
two cheeldren hev laft de uld hum;
Ent ken you imagine, eet heppens avryJ
tingk on Friday night.
Second floor — Oyoyoyoy, on de Shabbas ?
First floor — Jus so. Veil, anyhoo,"4t 'corns 4
sobtitle, "Ven Vinter CorrtCS."
Second floor — Dees I seen it. Sa good peet4
cha. Vot vas, a dobble fiture prugrenj
dere ?
First floor — Vait, fullish, ees unly a sobtitlel
nut de name from a peetcha. So Mis-'
ta Kominsky is still woiking on a poosh
cot een de strit wot it ees snowing a
ragular gizzard. Bot ees plenly sin
he shouldn't worra, he's got eet a fuf
lindt hovacut vot it kips heem vomi
Den vot you soppuse? Eet corns beck
to de uld hum Morris. Hees face iss
krenky, wit hod berled wot he giflEs ott
notingk bot sourkestic henswers. He
says he nids eet moneh, he should buy
a fool drass suit.
Second floor — From hees poor fadder he
vants it moneh? Dot boiglar.
First flooi^Vait yat for de woist
pot. Mista Kominsky says he vill gat
de moneh, he goes out een de snow
to a huck shup, he bucks de fur lindt
cut Morris should gat his vish.
Second floor — Iss diss a seestemetic way he
should bringk opp cheeldren?
First floor — Den from hexposure to de culd
wetter eets from ammonia he's coming
don Mista Kominsky. Ven he becomes
delicious he countinually culls Morris
he should give heem hees lest blassing,
odder Semmy he dun't tink abot. Bot
Morris he's too beezy wit reparing
for de wadding he couldn't tek de time.
(Continued on Page 318)
"Oy, sucha loafer, corns hotn yet end
tells de moma how he fights strit
bums."
November 28, 1925
MOVING PICTURE WORLD
313
^Fox "Shoots the Works"
on "The Ancient Mariner,"
Bull's-Eye Hit for Xmas
THE Fox Film Corporation has "shot
the works" on "The Ancient Mariner,"
the Christmas special on the Fox list,
and showmen who book this dramatic fan-
tasy, based on the famous poem by Samuel
Taylor Coleridge, will find themselves ably
supported at every showmanship turn by ex-
ceptional exploitation and publicity.
When "The Ancient Mariner" shot the
.albatross he made literary history. Fox is
now "shooting the works" in a way to make
film history and a box-office bulls-eye for
^he exhibitor.
The exploitation highlights of this sweep-
ing campaign follow:
1 Upwards of 30,000 schools and
Academies, including prominent edu-
cators, have been informed of the
screen production of "The Ancient
^ Mariner" in three, waysi: (a) by
means of a special sales letter; (b)
.a pamphlet detailing the history of the poem
and the poet, and the dramatic values of
the poem for screen use ; (c) by means of
an artistic poster designed for display on
school bulletin boards.
2 A special sales letter, pamphlet
and poster are being sent to a
complete list of libraries and lit-
erary associations and clubs, in a
^Christmas tie-up tending to stimu-
late interest in the great literary classic on
-which the picture is based.
Through the courtesy of the Motion
Picture Producers and Distributors
of America, Inc., a half-sheet litho-
graph, painted by Luis Usabal, and
'reproduced in seven colors, is being
forwarded to societies which have agreed
"to post them in reading rooms, meeting
:places, clubs and in other conspicuous places.
4 Essays written by students in ele-
mentary, primary, public and pa-
rochial and high schools, for news-
paper contests, have been started,
*and are meeting with wide enthu-
siasm. Arleady 100 newspaper tie-ups have
been completed. Substantial cash prizes
.are being offered for the best essay on "The
Ancient Mariner" and its lesson to the
world. In addition to the children engaged
•in the contests, the teachers and parents
.also are interested.
By Charles Edward Hastings
The art ivork throughout the fantasy, in
"The Ancient Mariner," follows the tone
of the Dore illustration, reproduced at
the top of the page. Clara Bow has the
leading fcmine role in the modern story,
Nigel de Brulier (circle at top), Leslie
Fenton (at right), and Earle Williams
(circle at bottom) are
the principal players.
Paul Panzer, after slay-
ing the albatross, and
Gladys Brockzvell with
"Life," in the fantasy,
are also shown.
3
5 More than 100,000
attractive book-
marks will be dis-
tributed by the
•public libraries
throughout the country,
these bookmarks carrying the message re-
garding Coleridge's poem as a Christmas at-
traction for the public.
6 The campaign through advertis-
ing in the trade papers is thor-
oughly in keeping with the mag-
nitude and value of the picture
•to showmen. No advertising angle
has been overlooked by the Fox experts in
advertising.
The number of exploitation ex-
perts in the field, devoting all their
time and every effort to this special
campaign is sufficient to cover in-
tensively every section of the coun-
With years of training and experience
(Continued on page 321)
7
try.
Above, the thirsty creiv is seen, with two
lovely girls supplying water — but the ex-
hausted sailers do not get a drop. Til-
luck and black magic conspire against
them.
314
MOVING PICTURE WORLD
November 28, 1925
Kansas yiemberslnip Increased;
^^Doc^^ Cook Criticizes Eisner
THE roster of the M. P. T. O. A. Kan-
sas-Missouri was increased by seven
as the result of a trip taken by its
business manager, C. E. ("Doc") Cook,
through the territory. The majority of exhi-
bitors necountered by "Doc" evinced little
dissatisfaction over business conditions, al-
though there were possibly a few who re-
fused too optimistic an outlook.
"I probably would have succeeded better,"
complains "Doc," "had there not been so
many football games. All the theatre owners
were out to the games."
The remarks made by Adolph M. Eisner,
former president of the M. P. T. O., Kansas
City, and now manager of the Circle Thea-
tre, regarding the producer-owned theatre
question and the "inertness" of the M. P. T.
O. A., have gained no small comment along
Movie Row. Cook wonders why.
"I can't see Mr. Eisner's stand at all,"
says he. "In the first place his criticisms
are destructive. If he is bent on helping
the association, let him tell us some way in
Charles A. Bird
Once Studio
SIMPLE services marked the funeral of
Charles A. Bird, a native of Lockport,
N. Y., who died in Hornell last week.
The funeral was conducted from the Robert-
son undertaking room in Hornell and at-
tendance consisted of residents and mem-
bers of the Elks. None of the stage and
screen celebrities with whom he came in
contact during his many years in the show
business attended, although scores of them
sent telegrams and flowers. Among those
who sent tributes were Sam Shubert, Jules
Murray, Moses Reis, Morris Gest and other
New York producers. The acting profes-
sion also remembered him, messages and
tributes coming from Chauncey Olcott, Buck
Jones, Tom Mix, Estelle Taylor, De Wolf
Hopper and others.
The will of Mr. Bird offered for probate
gave the value of his estate as "in excess
of $10,000," but attorneys estimated that it
would reach $250,000. Most of it is left to
WHO will succeed George H. Cobb of
Watertown, N. Y., on the New York
State Motion Picture Commission on
January 1 ? With Mr. Cobb's retirement
from the commission who will be named
as chairman ? With the commission made
up entirely of Democratic heads, will Gov-
ernor Alfred E. Smith continue to advo-
cate the abolishment of the commission, as
in the past?
These questions are Iseing asked these
days in official circles in Albany. While
there is no intimation as yet as to who will
succeed Mr. Cobb, or who will serve as chair-
which to better it. Constructive criticism is
what we want
"I agree with Mr. Hays that we should
talk about what is good in the industry and
not about what is bad. We are trying to
correct our faults and we welcome sugges-
tions from exhibitors, but we don't take
kindly to the knocks when they are meant
to be nothing but knocks.
"There is no question, but that the theatre-
owner is better within the organization than
without. As an individual he means noth-
ing. He is helpless against legislation, power-
less against the exchanges. As a member of
the M. P. T. O. A. he is a unit and is looked
upon as such. His voice carries weight.
He has the full strength of the organization
behind him. There is where he benefits
chiefly. 'In union there is strength.'
"As regards the producer-owned theatre
question it is not so acute as many would
have us believe. It may become so in time.
Then it will be up to the association whether
or not these men can be an asset to the
association. That is not for me to say."
Passes On;
Manager for Fox
Mrs. Clara Masterman, widow of William
G. Masterman, former publisher of the Hor-
nell Tribune and Mrs. Bird's lifelong friend.
Mr. Bird, for many years general manager
of the" Sam and Lee Shubert theatrical forces,
was born in Lockport. Shortly after he left
school he took a position in the local post-
office, where he continued for some time,
during which period he became interested
in local theatricals. Later he went to Elmira,
where be became manager of a Southern
New York and Northern Pennsylvania thea-
tre circuit. Then he went with the Shuberts
in New York and later became general man-
ager of Comstock & Gest. He left New York
to accept a position as general manager
of the Fox West Coast studios, where he
remained for several years. He is credited
with developing such stars as Tom Mix,
Estelle Taylor and Buck Jones. Returning to
Hornell for a long vacation, he was stricken
ill and has been in sanitariums most of the
time since. He was about 70 years old.
man, or just what Governor Smith will do,
it is a well known fact that there will be
many a person looking for the $7,500 plum
which fell to Mr. Cobb back in 1921 when
the motion picture commission was organ-
ized and started to function.
It is understood that Mr. Cobb plans to
return to Watertown where he will resume
his law practice. As chairman of the com-
mission Mr. Cobb has acted fairly and
squarely and his friends among the pro-
ducers as well as exhibitors are legion. Mr.
Cobb has long been prominent in Republican
circles, having served as state senator as
well as lientenant-governor.
T. J. SHAN LEY
Newly appointed Controller for the
Associated Exhibitors.
SIR JAMES LOUGHEED DIES
One of Canada's statesmen passed away at
Ottawa, Ontario, in the person of Sim Jamei
Loughecd, leader of the Conservative Party
in the Canadian Senate, after a lengthy ill-
ness. Sir James, aside from his brilliant
political life, was personally interested in the
business in Canada, being the owner of the
Grand Theatre at Calgary, Alberta, the man-
ager of which is Maynard Joiner. Sir James
was also one of the backers of Trans-Canada
Theatres, Ltd., a company which was formed
to encourage the showing of British attrac-
tions in Canada. This company collapsed a
few years ago and considerable of the assets
in Ontario have recently been acquired by
Famous Players Canadian Corp. Sir James
was buried in Calgary November 10.
PRO-DIS-CO DINNER AND THEATRE
PARTY
The Pro-Dis-Co Club composed of the ex-
ecutives, department heads, and employes of
Producers Distributing Corporation, will as-
semble at the Hotel Empire next Tuesday
evening, November 24th, for a dinner and
theatre party.
Dinner will be served at 7 p. m. After-
ward the party will attend the performance
of "Kosher Kitty Kelly" at Daly's Theatre.
piiiiiiiiiiiiiiiiiiL___ _ _ 5i„ Jinni^
I ^'HaveYouHadYourm
= ^
I Laugh Today? |
I One of the slogans suggested |
■ by the Short Feature Adver- 1
I tisers' Association for Na-
I tional Laugh Month that will
I bring 'em in for you during
I January, 1926.
s
I Book for National Lau^h
I Month with a Smile!
liiiiiiiiiiiifflininiiiuiniiiii^^
Who Wants This Fat Plum?
Censor Job Worth $7,500
November 28, 1925
MOriMG PICTURE WORLD
315
M, R T. O. A, Qives $15fi00 Check
To Independents^ Cancels $25fi00
aiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
Another Merger
ANOTHER merger is imminent in
the motion picture industry. Thi*
time it is a releasing arrangement be-
tween Metro-Goldwyn-Mayer and the
United Artists Corporation, There is
every indication that the merger will
be consummated shortly, though the
Theatre Owners Chamber of Commerce
of New York City has wired pleas to
Mary Pickford, Douglas Fairbanks and
Charles Chaplin that they decline to
permit it. Rumor on Broadway had it
that only Chaplin is inclined to view
the move with disfavor.
This merger is reported to be the
outcome of long efforts on the part of
Joseph M. Schenck to cut down distri-
bution expenses. Those of United
Artists pictures are said to have gone
as high as 25 per cent.
The Associated Press quotes Fair-
banks as saying in Los Angeles: "An
amalgamation of the releasing systems
of United Artists and Metro-GoldWyn-
Mayer probably will be agreed upon
here within a few days, and a confer-
ence of interested parties has been
called for Sunday."
In Hollywood at the present time
are Schenck, Louis B. Mayer, J. Robert
Rubin, Hiram Abrams and Dennis
O'Brien.
Marcus Loew in New York said:
"Nothing has been done in the matter
yet."
Independents* Annual
Meeting Set For
December 11
THE second annual meeting of the Inde-
pendent Motion Picture Association of
America will be held at the headquarters,
1650 Broadway, New York, on Friday, De-
cember 11. This date was determined at
a meeting of the Executive Committee, pre-
sided over by Chairman W. E. Shallenberger
of Arrow Pictures Corporation, with the
following members in attendance :
President I. E. Chadwick, Chadwick Pic-
tures Corporation; Nathan Hirsh, Aywon
Film; William Steiner, William Steiner
Productions; W. Ray Johnston, Rayart Pic-
tures; M. H. Hoffman, Tiflfany Productions,
Inc. ; Jack Cohn, representing Joe Brandt,
Colombia Pictures. Also present were Abe
Carlos of Carlos Productions, Inc. ; Sam Sax
of Lumas Film, and Frederick H. Elliott,
general manager. Various routine matters
were considered and plans for the annual
meeting, at which time reports of officers
and committees will be presented and officers
elected for the ensuing year.
Begins Rehabilitation of the Organization —
Music Tax to Be Vigorously Fought —
Testimonial Laemmle Dinner
CONCRETE plans evolved at sessions of the Administrative Committee
lasting over eight hours this week will be put into immediate execution
for the rehabilitating of the Motion Picture Theatre Owners of America
into one of the most powerful membership organizations in the country.
As one of the first planks in the new platform of strength the exhibitor lead-
ers that day, November 18, wrote out and delivered a check of $15,000 to the
Independent Motion Picture Association of America. At the same time they
cancelled an additional and written obligation of the independent association
to the national organization totaling $25,000.
That the I. M. P. A. A. may continue the mittee, with the exception of Nathan
maintenance of their association and that
independence may be furthered is the basis
upon which the Administrative Committee,
at the request of the Play Date Bureau, took
this action. The details are incorporated in
the resolution and contract appended to this
statement.
The committee, as a token of the appre-
ciation of the national organization for the
steadfastness of Carl Laemmle in his pledge
of .^50,000 for the cause of independence,
made in the name of the Universal Film
Corporation at Milwaukee, was unanimous
in its endorsement of a resolution providing
for the tendering of a testimonial dinner to
Mr. Laemmle in January.
In the music tax situation the committee
authorized the negagement of Fulton Bry-
lawski, copyright attorney of Washington,
as the first step in the forthcoming fight
agamst the exactions of the American So-
ciety of Composers and Authors. Kindred
theatrical organizations and associations will
be invited to join the national association
of theatre owners in this movement.
The fullest co-operation will be afforded
Joseph M. Seider in his capacity as busi-
ness manager. Upon this official the execu-
tive committee rests much of the hope for
tlie establishing of the national organiza-
tion on a rock-bound basis. The building
up of a massive campaign against all copy-
right legislation adverse to the industry will
be one of Mr. Seider's many earlier tasks.
The Administrative Committee heartily
sanctioned the issuance by the business man-
ager of an organization bulletin which will
chronicle all matters of a technical and in-
timate interest to members of the national
organization. Details concerning the nature
of this bulletin will shortly be announced in
a statement to the entire industry by Mr.
Seider.
In regard to the report concerning the
possible merging of the United Artists in-
terests with those of Metro-Goldwyn, the
Administrative Committee went on record as
opposed. A telegram in this respect was
dispatched to Mr. and Mrs. Douglas Fair-
banks adjuring them to consider independ-
ence before making any move of this nature.
Every member of the Administrative Corn-
exception
Yamins of Fall River, Mass., was present at
the meetings. They were all of the opin-
ion that never before have they had such
a constructive session as the one which they
have just completed.
The agreement and resolution in full in
connection with the return of the Play Date
Bureau pledge money to the Independent
Motion Picture Association follows:
"Whereas, a certain agreement made the
27th day of May, 1925, was executed by the
Motion Picutre Theatre Owners of America,
hereinafter referred to as the M. P. T. O. A.,
and the Independent Motion Picture Pro-
ducers and Distributers Association of the
operating and known as the Independent
Motion Picture Association of America,
hereinafter referred to as the I. M. P. A. A.,
which agreement provided for the payment
by the Independent Motion Picture Pro-
ducers and Distributors Asscoiation of the
sum of ^5,000 and a further payment of $25,-
000 on or before June 27, 1925, said sums of
moneys to be used for the purpose of furth-
ering the objects of the Play Date Bureau
of the Motion Picture Theatre Owners of
America, and
"Whereas, the sum of $25,000 has been
paid by the I. M. P. A. A., and
"Whereas, the sum of $9,936.75 has been
expended by the said Play Date Bureau in
carrying out its objects as provided for in
said agreement, and
"Wiiereas, the purposes for which the said
Play Date Bureau was organized having
been accomplished for the season of 1925-
1926 insofar as they affect the members of
the said I. M. P. A. A. and there remaining
on hand the unexpended sum of $15,063.25, the
return of which sum is hereby requested by
the said I. M. P. A. A. for its furtherance
and the furtherance of the cause of In-
dependence in the Motion Picture Industry.
"It is hereby Agreed by and between the
M. P. T. O. A. and I. M. P. A. A. as fol-
lows :
"The M. P. T. O. A. hereby releases the
I. M. P. A. A. from the obligation to pay
the additional sum of $25,000 as provided for
in the aforesaid agreement dated May 27,
1925.
"The M. P. T. O. A. hereby agrees to re-
turn to the I. M. P. A. A. and the said
1. M. P A. A. agrees to accept the return
(Continued on page 316)
316
MOVING PICTURE WORLD
November 28, 1925
Rehahilitation
M.-Q.-M. Still Seeks Youths
With Imagination^ Says Rapf
By Sumner Smith
THE opportunity for young writers to
make good with Metro-Goldwyn-Mayer
still exists. Harry Rapf, associate execu-
tive at the West Coast studios, said so this
week in New York City, just prior to his de-
parture for a vacation in Europe with Mrs.
Rapf and son Maurice.
About a year ago Moving Picture '\A'orld
quoted Mr. Rapf as extending an invitation
to young writers with imagination. The mo-
tion pictures needed them badly, he said. Now
Mr. Rapf reports that ten were chosen for
trial. What happened to them? It's sad to
relate. Eight showed no promise — that is, no
imagination — at all. Two showed that under
instruction for a length of time they might
develop. But Louis B. Mayer and Irving Thal-
berg and Mr. Rapf and the different directors
and scenario writers are far too busy to devote
any length of time to training those whose
light shines only dimly. So the two went the
way of the eight.
Dearth of New Ideas
Nevertheless Mr. Rapf knows that the ex-
periment, oft-repeated, will prove worth
while. Something immensely valuable will
finally grow out of it. Foreign directors
of standing, he realizes, bring new viewpoints
to the screen in this country — Lubitsch and
Seastrom aren't exceptions — and there is no
reason why the youth of America can't come
forward with bright and shining ideas. So
Mr. Rapf will try again and again. New man-
power is badly needed in the industry.
Undoubtedly, Mr. Rapf would be happy to
turn over some of his work to a budding
ON his return from Chicago this week,
E. J. Smith, general sales manager of the
Associated Exhibitors, announced the
appointment of H. O. Martin as a special
representative in the Middle West.
Mr. Martin joins the Associated Exhibitors
after a long and successful career in the film
industry. He came to the motion picture in-
dustry from the legitimate. His first connec-
tion was with Colonel William M. Selig in the
capacity of selling state rights and exploiting
the first "Spoilers." Later he entered the state
right field in the territory of Missouri, Kansas,
Iowa and Nebraska, and became the lessee of
the Empress and Willis-Wood Theatres.
After disposing of his interest there he be-
came connected with William H. Clune and
disposed of the state rights on "Eyes of the
World" and "Romona." After these sales were
completed he became associated with Sol Lesser
and was instrumental in disposing of the Mack
Sennett bathing beauties and "Yankee Doodle
in Berlin."
In 1920 he affiliated h imself with Pathe as
special representative, later becoming manager
of the Pittsburgh office and then transferred to
Chicago where he remained for a period of two
years. After having resigned from Pathe he
joined Hiram Abrams with the United Artists
genius. He has worked on thirty-three pic-
tures in a year ?nd a half and he is just a bit
fatigued. That's why he is going abroad for a
two months' rest. The trip doesn't involve
any matter of business, he said. One detail
was attended before he left — Metro-Goldwyn-
Mayer signed him to a new three-year con-
tract.
Mr. Rapf had a lot to say about Metro-
Goldwyn-Mayer pictures. He reviewed pro-
ductions which already have found their way
to the theatres, and those which are soon forth-
coming. Though the M.-G.-M. average is a
high one as regards values, he declares that
the best pictures are on their way. That also
is true of several of the other companies, he
asserts.
In discussing pictures Mr. Rapf divided the
M.-G.-M. product into two classes — those gen-
erally damned by the name of program pictures
and those on which are lavished great sums
of money and months of time. In the latter
class come "Ben Hur," which Mr. Rapf has
seen, and which he hails as without question
the greatest picture ever produced, and "The
Big Parade," King Vidor's drama. "These two
pictures will open the eyes of the world, he be-
lieves. "The Big J^arade" firmly established
King Vidor in the very front rank of directors.
Mr. Rapf talked interestingly on the casting
of players. He spoke of Norma Shearer as
an ideal actress with whom to work and how
she readily consented to play the part of an
ugly duckling, realizing that it was her oppor-
tunity to prove versatility. Limiting some
artists strictly to one type of role cramps their
development and injures their prestige with
the public, he asserts.
as a country sales manager and was later placed
in charge of the Chicago district. Upon
Cresson Smith's return to the United Artists,
Mr. Martin retired from the business for a few
months and now comes back as special repre-
sentative for Associated Exhibitors.
FRED TALMADGE DIES
Fred Talmadge, father of the famous trio of
screen sisters, Norma, Constance and Natalie,
and husband of Margaret L. Talmadge, died
suddenly at Hollywood from a third stroke of
paralysis. Constance Talmadge and her mother,
who have been spending a few weeks in New
York to secure costumes for Constance's next
picture, left immediately for the West Coast
when the news reached them, and will arrive
in time for the funeral which will be held on
November 20. Mr. Talmadge was only 54 years
old. He was a graduate of Wesleyan University
and spent his early married life in Brooklyn,
where he was in the advertising business. Later
he became affiliated with the Loew theatres and
of recent years has been with the Joseph M.
Schenck Productions. .About two years ago he
went to the West Coast to become associated
with the United studios, where his daughters'
pictures are produced.
(Continued from page 315)
of the said unexpended balance of $15,-
063.25.
"The aforesaid agreement of May 27, 1925,
is hereby cancelled and each of the parties
to said agreement is hereby released front
any and all obligations and liabilities arising
out of the said agreement, and it is hereby
acknowledged that the said sum of $9,936.75
expended under said agreement by the said
Play Date Bureau was properly expended
in carrying out the purposes of the said
agreement dated May 27, 1925, and that
all of the vouchers of said expenditures have
been approved in writing by the accredited
representative of the I. M. P. A. A.
"In witness whereof the parties hereto
have caused these presents to be signed by
their authorized officers and have affixed
thereto their official seal, at New York City,
this 18th day of November, 1925."
The signatures follow of R. F. Woodhull,
president of the M. P. T. O. A.; 1. E. Chad-
wick, president, and N. Hirsh, treasurer, of
the I. M. P. A. A.
The following was adopted :
"Whereas, the purpose for which the Play
Date Bureau of the Motion Picture Theatre
Owners of America was organized have beei»
accomplished for the season 1925-1926 in so
far as they affect the members of the Inde-
pendent Motion Picture Producers and Dis-
tributors of America, now operating and
known as the Independent Motion Picture
Association of America, and
"Whereas, there remains the unexpended
sum of $15,063.25 from the $25,000 received
from the Independent Motion Picture Asso-
ciation of America for the purpose of carry-
ing out the objects of the Play Date Bureau,
and
"Whereas, the said Independent Motion
Picture Association of America has requested
the return of the unexpended balance for
its maintenance and the furtherance of the
cause of Independence in the Motion Pic-
ture Industry, and
"Whereas, the Play Date Bureau recom-
mends that this be done,
"It is hereby resolved, that the Adminis-
trative Committee of the Motion Picture
Theatre Owners of America by virtue of the
authority in it vested by the Board of Di-
rectors of the said organization in the City
of Detroit, on July 29, 1925, at the Hotel
Wolverine, hereby authorizes its business
manager to secure a cancellation and ter-
mination of the agreement dated May 27,
1925, entered into with the Independent Mo-
tion Picture Producers and Distributors As-
sociation, which organization is now oper-
ating and known as the Independent Motioa
Picture Association of America,
"And be it further resolved, that its pres-
ident be authorized and he hereby is author-
ized to sign the annexed agreement, and
that the treasurer be and is hereby author-
ized to return to the Independent Motion
Picture Association of America the afore-
said sum of $15,063.25 as provided in the
contract hereto annexed."
This is signed by A. Julian Brylawski,
chairman of the Administrative Committee.
QUEBEC THEATRE SOLD
Quebec Theatres, Ltd., of Quebec, has
sold the Empire Theatre, Fabrique street,
Quebec, to J. A. Eraser for $70,000, according
to formal announcement of November 11.
Smith Appoints H. O. Martin
As Associated Representative
November 28, 1925
MOVING PICTURE WORLD
317
European Market Will Eventually Be
World^s Most Important Picture Outlet
Vawley Says Conditions Abroad Are Not to Be
Ignored — Find That English Exhibitors Like
American Productions, Despite Opposition
RAYMOND PAWLEY, first vice-president and treasurer of Producers
Distributing Corporation, returned to America this week, after an absence
of almost two months in Europe.
Mr. Pawley made an extensive tour of the continental countries as well
as Great Britain, and while the trip was really a pleasure tour, he took time
to study the foreign film market and make a general inspection of the new
distributing machinery recently set up to handle the Producers Distributing
releases in England and on the Continent.
As a motion picture executive, versed in the problems [of distribution,
and a veteran film man of practical experience in the exhibition field, Mr.
Pawley's observations are of interest to every one in the industry. In sum-
marizing his tour he says:
RAYMOND PAIVLLV
Exports in Accessories
for 1925 Lead Over
Previous Year
IGURES compiled by the Department of
" Commerce show for September, 1925,
169 picture machines valued at $31,274 ex-
ported against 122 machines valued at
$27,956 for the same month last year.
Exports of stereopticon magic lanterns
and other projection apparatus for Septem-
ber, 1925, amounted to 15,884 pounds valued
at $31,996 as against 7,308 pounds valued at
$13,204 in September, 1924.
For the first nine months of the present
calendar year 1,108 motion picture machines
valued at $259,000 were exported as against
995 valued at $299,581 for the same period last
year, and 96,047 pounds of stereopticon magic
lanterns and other projection apparatus
valued at $175,000 and 80,762 pounds valued
at $148,563 were exported during the two
periods under consideration.
APPEAL IS DROPPED
According to the promise of the motion
picture industry made to the State of Con-
necticut, the appeal of the American Fea-
ture Film Company to test the constitution-
ality of the Connecticut tax law was dis-
missed November 17 by the Supreme Court
at Washington, D. C, on motion of the
parties to the suit. The promise of the in-
dustry was made after the Connecticut au-
thorities guaranteed to amend the law at
the rrext session of the Legislature.
LOU'S HOUSE ORGAN A HIT
Lou Kramer of Lubliner & Trinz is in
charge of the new house organ the circuit
is putting out for patrons. The first issue
was 100,000 copies and made a hit with the
theatregoers.
"For anyone interested in the development
of the motion picture industry, European
conditions should not be ignored; it is a
subject well worthy of ca.'eiu! study. One
can hardly make an exhaustive survey of
European conditions in a fev/ weeks, but tlie
time I spent abroad his been ample to con-
firm the opinion expressed l>y some observers,
to the efTect that this market will event-
ually be the most iraportant world outlet
for motion pictures.
"My itinerary included a visit to London
and our seven new branch offices in the
United Kingdom ; Paris, Berlin, Vienna and
Budapest. In England, Scotland and Wales,
with Mr. Vogel and Managing Director A.
George Smith of the Producers Distributing
Company, Ltd., I met the branch managers
and staff, talked with prominent exhibitors
and inspected the first-run theatres in all
branch cities. In Berlin I had sev-eral con-
ferences with the Directors of National Film
Company, our contracting distributor in Ger-
many, and others of the industry; inspected
the new offices in Berlin of our Central
European representative, Mr. Kof;ldt, and
a number of the important theatres of the
city. In Vienna I had conversations with
a number of those interested in the motion
picture business and inspected the theatres.
In Budapest the time was largely employed
in an inspection of the field in Hungary,
Austria and Roumania, and conferences on
proposed plans for distribution of our pro-
duct in these countries.
Climbed 8 Flights to See "Charley's Aunt"
"Everywhere, one finds popular interest in
the motion picture of entertainment; it is
the amusement of the so-called 'masses' in
Europe as well as in America. In Berlin,
they crowded the big Ufa Palace to see
'Charley's Aunt' just as they did in New
York and in small neighborhood theatres.
I saw a thousand people climb eight flights
of stairs, pay admission prices ranging from
two marks (48c) to five ($1.20) ; crowd into
a small, illy ventilated hall and laugh at the
same scenes and generally enjoy the picture
quite as our American audiences do.
"In London, Paris, Budapest — in big cities
and little towns they are all doing good
business but, generally, with comparatively
primitive theatre equipment.
"In both the United Kingdom and the
Continent the motion picture theatre is a
pretty poor affair, and to a very large extent
can be likened to those of the United States
of some ten or twelve years ago. In the
entire United Kingdom one finds only about
four theatres comparable in size to the
Strand in New York — one each in London,
Cardiff, Liverpool and Glasgow. Excluding
the Gaumont Palace in Paris, now operated
by Metro-Goldwyn, I believe the only house
on the Continent that approximates this
class of theatre is the Ufa Palace in Berlin!
Backwardness Retards Business
"The modern form of presentation of pic-
tures, as we see it in America's best first-run
houses, is practically unknown in Europe.
This would seem to be due to the fact that
the average European exhibitor is unenter-
prising. He seems satisfied to give his au-
diences just as little as possible for their
money. This, in a way, is a repetition of
our history in the United States, and the
European exhibitor has yet to learn, as
those of America did some years ago, that
the development of their business depends
largely upon a well-balanced program, with
appropriate music; better and bigger houses
comfortably equipped and well managed.
"Of course there is excuse for lack of
European progress in these respects. While
we in America were developing these
branches of the business, Europe was busy
with the War, but I see nothing in present
conditions to preclude her now making prog-
ress along the same lines we followed.
"We must not overlook the fact that this
backwardness is retarding the business in
Europe. At present there is a decided 'hands
off' attitude — a feeling that they know just
as well as we do, if not a little better, what
their public wants in the way of entertain-
ment. There are exceptions, of course;
Reginald Ford is trying to put over Amer-
ican theatre methods in Paris, Rachmann
in Berlin, and Somlyo in Budapest, and it
appears that European progress will come
only through such as these, or through direct
American enterprise.
The Anti-American Feeling
"In England a great deal of publicity is
being given, both in the trade and public
press, to the subject of British production,
with considerable opposition feeling against
(Continued on next page)
318
MOVING PICTURE WORLD
November 28, 1925
MISS LUCY MERIWETHER CAL-
HOUN appointed Chicago Field Repre-
sentative of the Public Relations Depart-
ment of Pathe Exchange, Inc., by Miss
Reggie Doran, director. Miss Calhoun
zvill co-operate with e.vhibitors in the
Mid -West District.
European Market
(Continued from preceding page)
foreign productions, American pictures and
methods in particular. This agitation, started
I believe, by a few disgruntled British pro-
ducers, has now been seriously taken up
by the organization of British Trades which
feels that British prestige is menaced by
the dominance of American pictures. But
while they like English pictures — if they are
good, at no point did I find important exhibi-
tors particularly interested in this Anti-
American movement. English exhibitors like
American pictures: First, because they are
relatively inexpensive, and secondly, because
they are generally of better quality than
they can get elsewhere. Moreover, they
are making money with them.
"In the United Kingdom good progress
has been made in the organization of our
subsidiary, the Producers Distributing Com-
pany, Ltd., and in the sale of its first program
of fourteen pictures, Mr. Vogel made a wise
choice in his selection of A. George Smith
as managing director of this enterprise."
Former Ohio Censor
Seeks to Become
Qovernor
MRS. EVELYX FRANCES SNOW, for-
mer chief cen>or of motion pictures
in Ohio, is reported as seeking the Republic-
an nomination for governor. While censor-
ing she attracted considerable attention by
reason of her wielding of the shears and her
explanations of her eliminations. Governor
Harry L. Davis appointed her and she re-
signed early in the administration of Gov-
ernor A. V. Donahey after several stormy
sessions with Director of Education, Vernon
M. Riegel.
No Exaggerations
(Continued from page 312)
Right here Semmy finds ott de fadder
iss seek, he goes to de badside he
should esk forgeevness, bot hees fad-
der vants unly Morris. Semmy tinks
he could safe hees papa wit meking
ott he is Morris, his fadder wouldn't
know de dififrence een a dok room.
So he stots to getting batter Mista
Kominsky, wot he giffs de credick to
Morris, odder he dun't iven geeve eet
a taught to Semmy.
Second floor — Oy, sotch a dahlingk boy. Eets
by heem all de time secrifices for dot
good-for-notingk tremp of a brudder.
First floor — Anyhoo de doktor meks knun
ees impossible he could leave seex
monts weetott a chenge from climate
Mista Kominsky, odder dey hev no
moneh eet dun't look pussible. So
while he iss conwellesing de papa,
he rids een de paper ees goingk on
opptown a wadding wot de grum's
name ees Morris Kominsky who ees
a self made men weetott a fadder odder
a mudder. He couldn't bilive hees eyes
Mista Kominsky. He tinks he should
go by de wadding he should mek sure.
Ven he gats dere, Morris dat low bist
of bom wot a gunmen odder a moiderer
iss motch batter, he says he dun't iven
know hees own flash wit blud, he toins
de beck un hees papa.
Second floor — Better should be een mine
femly a sewer ret, for dis dere ees no
law you couldn't keel it.
First floor — Here it soffers Mista Kominsky
a relaps vot he vanders arond de strit
wit asphixia wot he dun't remamber
nottingk were iss his hos.
Second floor — So ?
First floor — So here comes de beeg climate
of de stury. Semmy gats a chence,
he feels een de place from a buxa wot
bruk hees torn. For dees flight se
should gat van toosand dollas, odder
eef he weens he should be waltawet
chempin from de woildt. So de flght
stots. Oyoyoyoy, vas dot a flght. On
my woister anemy I shouldn't vish
sotch ponishment vot dat beeg moi-
derer of a chempin was sparing no
hexpense he should knuck off de bluck
Semmy.
Second floor — Bot itch clod hes de seelver
liningk, nu?
First floor— You got right. Semmy's goil
taks his mudder to de fight vot ven
he gats knucked don she jomps to de
reengsite she should hencurrage heem
de fadder nids de moneh he should gat
veil. Oy, run't spick a voidt, ven
Semmy sees de momma, dots enuf he
should commick a little moider him-
self. De rast I vouldn't tall you. Iss
woidt ten dollas you should see how
cosi ott de feelm. Tulk abot hexite-
ment wit sput wit leffiing — for seex
monts I shouldn't gat hova eet.
Second floor — So, tonight I mek mine Louie
vash oily de deeshes vot ve should be
hable to see dees "Hees Pipple." Slonk.
—R. S.
SAFE ROBBERS FOILED
Safe robbers were foiled in their attempt
to break open a safe in the office of the
Capitol Theatre, Braddock, Pa., early Sun-
day morning a week ago. There was $800
in the safe.
iiiiiiiiiiiiiiiiiiiiinniiiiiiiiiiiiiiiiiiiiiuiiiiiniiiiiiiiiiiiiiiiiniuiiiw
In and Out of Town
UlIIIIIIIIIIIIIIIIIIIIIIIUIIIIUIIIIIUIIIIIIIUIIIIUIIIIIIIIUIIIIIIIIIIIIIIIW^
William Parker, vrell knon-n fllm writer and
newspaper man, vrho has been aaisociated
with Irvine Lexser and Harry Ratliner In the
.'Vstor DlNtributingr Corporation, sailed on
IVovember 14 (or London. In addition to
making: a study of the foreiiEn fllm situation,
Parker n1U write a serlea of articles on
foreifni fllm production for an American news*
paper syndicate.
Lee Marcus, greneral sales manager of F.
B. O., has returned from a ten-day tour of
the eastern central exchangea of the com-
pany.
Mark Hyman, president of the Standard
Cinema Corp., arrived in Los Augreles from
N'ew York last week to confer with offljcialn
of Joe Rock Productions relative to the forth-
coming program of that concern.
Ludwig G. B. Erb, producing head of As-
sociated Arts Corp. producing for F*. B. 0>
at that company's Hollywood studios, ar-
rived there from New York this week after
Npending a month In the East on business.
Mrs. E. It. Scott, proprietor of Kilm Dis-
tributors. Ltd., of London, und of the Amer-
ican Film Company of Kngland, has arrived
from London. She Is a woman pioneer to
«'nter the production and distribution fleld In
Bnglnnd, and has, through her laboratory,
made moMt of the first prints from .\merlcnn
product abro.-id. At the present time she la
doing the printing for many of the leading
distributing organlKatlons In England. Mrs.
Scott is stopping at the Hotel .Vstor and
nill make her business headquarters at the
office of Uichmount Pictures, Inc., 723 Seventh
a %'enue.
Ed Hurley, who is handling the special ex-
ploitation and iiublicity that Associated Ex-
hibitors is giving to Peggy Hopkins Joyce In
her first starring screen vehicle, ■•The Sky-
rocket,*' spent part of last week In New Kns-
land.
E. J. Smith, newly appointed general aalea
manager for Associated Exhibitors, left on
Wednesday for a flying trip to Chicago for ■
sales conference with Middle West territory
managers. This is the first official trip Mr.
Smith has made In the Interests of the As-
sociated Exhibitors and is done principally
to pep up the sales force on the "Triumphant
Thirty" and the Peggy Hopkins Joyce starring
vehicle, "The Skyrocket." According to aalea
plans, "T'he Skyrocket" will open in Chicago
for a run at the same time that Broadway sees
the picture. It is hinted that a booking has
already been made with one of the biggest
theatres In Chicago's Loop.
Sam Bullock Is In New York City in com-
nection with the Public Service Department
of the Ohio !H. P. T. O. He recently returned
from England and Ireland.
Jack Coogan, Sr., is in New York City to
discuss Jackie's next picture with Metro-
Gold wyn-Mayer.
Theda Bara has arrived from the West
Coast.
Lou B. Metsger, Universal sales director,
supervising the western divlalon, la on ■
sn-|ng around the territory.
OPENS MEXICAN BRANCH
J. J. Rein, of Producers International Cor-
poration has just returned from a three
weeks trips to Mexico where he completed
arrangements for a new Producers Distribu-
ting Corp. subsidiary releasing organization
to be located in Mexico City.
Due to the limited local facilities for dis-
tribution in Mexico, the Producers Interna-
tional Corp. found it necessary to establish its
own Mexican Company namely; Producers
Distributing Corporation de Mexico, S. A.
George Pezet, formerly with Paramount in
Mexico has been appointed general manager
and will assume his new duties immediately.
It is planned to release fifty pictures during
the first fiscal years.
3>Jovember 28, 1925
MOVING PICTURE WORLD
319
Strict business Devoid of Politics
Seider^s Plan; Talks to A. M. P. A,
A rbitration Question Now N earing Adjustment,
He Declares — Woodhull and Cohen Both
Are Loud in Praise of Him
STRICT business devoid of politics is the policy which will guide Joseph M.
Seider as business manager of the Motion Picture Theatre Owners of
America. Members of the Associated Motion Picture Advertisers were
the first in the industry to hear from Mr. Seider since he became the exhibitor
general. At their meeting at the New Hofbrau on Thursday afternoon of last
week exhibitor chieftains were the honor guests. Insights into the industry
were also disclosed by the constructive talks of R. F. Woodhull, president of
the M. P. T. O. A., and Sydney S. Cohen, chairman of the national directors
and former president.
I Omaha Statistics |
i '-|-»HERE are 210,000 people in Omaha g
g J. at the outside and 35,195 of them g
- attend the theatres daily, according to g
g a recent check of attendance here. The I
g thirty-six theatres in the city seat 28,- §
1 247. I
1 Nearly $5,500,000 is invested in the- |
g atres at the present time. There are g
g three million-dollar theatre projects 1
H either under way or practicidly ready 1
g for the breaking of ground. 1
g There are 547 employes of the the- 1
g atres and the payroll is nearly $l,0iM),- g
1 000 annually. |
ffiiiiiiiiiiiiiiiiiiiii:iiini!iiiiiiiiiiiiiuiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^
Wabash Ministers
Have Dicksons Fined
For Sunday Opening
WH. AND P. H. DICKSON, brothers,
• owners of the Eagles' theatre at
"Wabash, Ind., were arrested last week for
operating their theatre on Sunday and a few
•days later were convicted and fined.
Last Sunday Wabash had Sunday shows
for the first time since three years ago, when
an attempt was made to open the theatres
and several ministers and their followers had
the theatre owners arrested and stopped the
show. The show last Sunday went off quietly
and large crowds attended every perform-
ance.
A few days later the ministers filed an affi-
davit and the Dicksons and their organist
■were arrested and fined $10 and costs each,
making the total fine $45. The Dicksons
say they intend to continue to operate on
Sundays because the crowds that attended
was evidence enough that most people favor
Sunday shows.
HEALTH BAN LIFTED
Following a meeting of the Louisville, Ky.,
City Health Authorities it was announced
that because no further cases of infantile
paralysis have developed it has been decided
to lift all bans regarding activities of chil-
dren in visiting theatres, amusements, Sun-
day schools, etc. The city schools re-opened
on November 9. The ban was lifted at the-
atres, etc., on November 7. A total of forty-
six casse and four deaths is the record es-
tablished by the epidemic.
HOFFMAN RECOVERING
M. H. Hoffman, vice-president and general
manager of the Tiffany Productions, Inc.,
Truart Film Corporation and Renown Pic-
tures, Inc., has so far recovered from his
recent' Illness as to enable him to again as-
sume his duties as general manager of the
various companies.
In his address, which is the first official
announcement by Mr. Seider in his capacity
as business manager, he stated :
"As business manager it will be our policy
to conduct the affairs of the organization
along strictly business lines. The important
subject of the moment, contract and arbitra-
tion, is nearing adjustment. Legislative prob-
lems will be worked out and the mass of de-
tail necessary will be properly handled.
"And although there naturally must result
from this undertaking a certain measure of
hope and confidence to the theatre owner,
yet he wants to know that he will be per-
mitted to remain in business and enjoy the
opportunity to carry on in his chosen field of
endeavor. He wants to be sure of his future
in this industry.
"It is argued that the building of theatres
cannot be stopped because the 'wheels of
progress cannot be blocked.'
"Is it progress to overbuild and over seat?
Especially where the purpose is to eliminate
the smaller competitor by the weight of
larger financial resources? Is it progress to
threaten a small operator with opposition un-
less he purchases a certain product?
"Shall it continue impossible for a small
operator to purchase quality-product when
he has for a competitor a large influential pur-
chaser? Should a theatre owner who has
purchased for a number of years the product
of a particular distributor lose that particular
product without opportunity with the arrival
of a more influential purchaser? Or will the
product be allocated so that he with 'clean
hands' may live ?
"These are the problems confronting and
disheartening the theatre owner and these
are the problems we have presented to
Mr. Hays, and these are the problems re-
ceived most sympathetically by Mr. Hays."
President Woodhull and Sydney S. Cohen,
who acted as toastmaster, prefaced their
remarks with laudations for Mr. Seider.
"Joe Seider is more than an exhibitor, the
president of the Motion Picture Theatre
Owners of New Jersey, a director in the Mo-
tion Picture Theatre Owners of America and
now the business manager of that organiza-
tion," President Woodhull declared. He
emphasized : "Nothing has given me greater
pleasure or confidence since my induction
in the office of president of the Motion
Picture Theatre Owners of America than
the appointment of Joseph M. Seider as
business manager. Joe took hold of the
New Jersey organization and through his
tireless efTort has made it the most efficient
of its kind in the country. Now I am glad
that he will have a latitude which includes
the entire United States and it was no easy
job to get him to accept the post."
Mr. Cohen paid the following tribute to
Seider: "Joseph M. Seider knows practical
service and public service. He has the most
complete knowledge of the complex con-
tractual relations between the exhibitors and
the distributors of any man in this coun-
try. In my opinion, and I know that it is
the opinion of my associates as well, Joseph
M. Seider has made more progress during
the past year than any other man in the
field. The national organization has been
fortunate in prevailing upon Mr. Seider to
accept this very distinguished post of busi-
ness manager."
Both Mr. Cohen and Mr. Woodhull
urged members of the A. M. P. A. to co-
operate with the business manager in the
efforts that are being made to bring about
a perfect mutuality in the entire industry.
In his speech, which was interspersed
with bits of clever humor, President Wood-
hull took issue with an observation made by
Adolph Zukor at a previous meeting of the
A. M. P. A.
"I think perhaps it is right to say that
Zukor is the outstanding figure in the prog-
ress of the film industry," Mr. Woodhull said,
"but I cannot agree with him in saying to
you that the success of the film industry
is prcatically a fifty-fifty proposition — the
producers and the exploiteers. In fact I
think it might be made a trio when you
consider that the pictures have to be pro-
jected and that the exhibitor is the man
who does that. But — when you come right
down to it there is the public carrying the
air, so after all a quartette describes, or ap-
portions, it better to my way of thinking.
"You advertisers and exploiteers are the
lifting and driving power of the motion
picture industry. You have all seen poor
pictures that you fellows have absolutely
put over. But you get your material from
(Continued on next page)
320
MOVING PICTURE WORLD
November 28, 1925
British Imports of Films
Show Extensive Increase
THE following special report to the De-
partment of Commerce by Alfred Nut-
ting, clerk in the American Consulate
General in London, gives an analysis of
British exports and imports of motion pic-
ture films for the first nine months of 1925.
For the nine months to September. 1925,
the aggregate quantity of British imports
of cinema films reached 170,587,388 linear
feet, contrasted with 79,191,467 Hnear feet in
the same period of 1924 and 90.459,407 linear
feet in \923. This extensive rise, however,
was not accompanied by a corresponding
advance in value, which increased this year
to £1,114,953 against £887,500 a year ago.
Of the above aggregate for the current
were imported in the first six months (corn-
period, no less than 154,742,426 linear feet
pared with 48,898,631 linear feet in 1924) and
87,849,206 linear fet thereof were received in
the month of June last (only 6,961,309 linear
feet being imported in June, 1924), in con-
sequence of the two months' notice which
was given of the intention to subject cinema
films to customs duty on imports arriving on
and after July 1, 1925. It has to be remem-
bered, however, that in the budget statement
of 1924 it was announced that there was no
intention of continuing the McKenna duties
on cinema films and certain other goods, and
consequently shipments were held back until
the duties expired in August, 1924, and a
comparison of the figures is vitiated by these
changes of fiscal policy.
For the three months, July-September,
1925, the quantity imported was only 15,844,-
962 linear feet, contrasted with 31,518,439
linear feet during the same three months of
1923, when the duties operated.
Of imports during the current nine months,
blank film comprised 122,316.370 linear feet,
against 53,994,350 linear feet last year, and
69,787,117 linear feet in 1923; while for the
three months, July-September, the respective
totals were 10,245,402 linear feet, 17.278,994
linear feet and 24,789,339 lineare feet. Positive
films totaled 40,329,532 linear feet in the cur-
rent nine months, against 20,257,269 linear
feet in 1924 and 15,085,248 linear feet in 1923,
the latest three months figures being
4,278,431 linear feet, 11,295,590 linear
feet and 5,065,078 linear feet, respectively;
and negative films 7,941,486 linear feet
in the nine months of 1925, contrasted
with 4,939,848 linear feet in 1924, and 5,586,982
linear feet in 1923, the final three months
recording imports of 1,321,129 linear feet this
year, against 1,718,252 linear feet in 1924,
and 1.664.022 linear feet two years ago. It
is thus apparent that blank film has de-
creased the most heavily since June 30 last.
It may be added that the total re-exports
for the nine months in each of the years
1923-1925 show comparatively little change,
averaging about 11,(X)0,000 linear feet.
First NationaVs Sales Cabinet
Starts on Tour of Country
IN accord with its policy of establishing
direct personal contact with branch
managers, salesmen and exhibitors, the
members of the new Sales Cabinet of First
National Pictures, Samuel Spring chairman ;
Ned Marin, A. W. Smith, Jr., and Ned
Depinet will leave New York, Sunday, No-
vember 22, for a whirlwind tour of First
National exchanges.
The trip will keep the sales executives
jumping from city to city for the next three
weeks, during which it is the plan of the
sales cabinet to confer with all of the import-
ant exhibitors in the localities visited, in ad-
dition to holding meetings at the exchanges.
Following is the itinerary for the trip:
Albany, BufTalo, Cleveland, Pittsburgh, Cin-
cinnati, Louisville, Indianapolis, St. Louis,
Kansas City, Omaha, Des Moines, Minne-
apolis, Milwaukee, Chicago, Detroit. Toronto
and then back to New York.
It is the belief of the new sales heads
that one of the greatest needs of a distribu-
tion organization that aims to function to its
fullest capacity is closer contact with the
actual problems confronting exchange man-
agers and exhibitors. Instead of wiring or
writing instructions, the sales executives
plan to keep in such intimate touch with the
men in the field, that, with all the facts be-
fore them, they will be able to reach con-
clusions through personal conferences.
It is figured that with more than 20,000
theatres in the United States, with the re-
lease of approximately 800 feature pictures a
year, and with the rapid growth of theatre
circuits and the pooling of buying power,
distribution problems have become bigger
and more involved and therefore require
greater concentration of effort.
It is believed that this concentration can
be best achieved through a division of terri-
tory under three sales managers, who will
spend about half of their time in the field.
The three recently appointed sales executives
are now functioning under the chairmanship
of Mr. Spring. Ned Marin is in charge of
the Western territory; A. W. Smith, Jr., of
the Eastern territory, and Ned Depinet of
the Southern territory.
The trip that starts Sunday will give the
home office officials an opportunity to meet
the members of sales force operating in the
cities visited, also the leading exhibitors with
whom they are dealing. It is planned to spend
one day in each city during which First
National's coming product will be discussed
from every angle. Sales policies will be out-
lined by Mr. Spring and his associates and
local conditions will be considered with a
view to giving exhibitors the best possible
service.
VETERAN PASSES ON
Great sorrow is felt at the passing of John
J. Huss, 65, treasurer of the Royal Theatre,
Cincinnati, who died recently. Russ, who
had been connected with picture theatres
for fifteen years, was well known in trade
circles. He is survived by his widow and one
son.
Strict Business
(Continued from preceding page)
the producer and you work in the ex-
hibitors box office and the public eye is
caught by your w'ork. Therefore, how can
it be a fifty-fifty proposition? When you
come right down to it I do not think that
anyone will ever be able to tell which of
the four of us is the most responsible for
the success and progress of the industry.
It will always be the four of us and there-
fore the four of us will always have to
stick together and work together.
"I am in absolute accord with Mr. Hays'
suggestion, made when he first entered the
industry, that the industry needs a strong
exhibitor organization and that representa-
tives of that organization and of the pro-
ducers should all sit down at the same table
and decide matters as they present them-
selves.
"Most of the so-called trouble in this
industry is founded on nothing but the whis-
perings of busy-bodies. It is up to us to
recognize this fact and the sooner we do the
sooner there will be real harmony and a per-
fect machine which will work for the mu-
tual benefit of all of us.
"VN'hen you come right down to it, friend-
ship is the sunshine of life. I would not
sacrifice the friends I made while traveling
throughout the country for all the money
in the world. Let us develop a code of
ethics based on: 'The greatest motive in life
is the public good.' "
That the geography of the industry is con-
stantly changing and that one company may
be a power today and a total loss tomorrow
was the theme which Mr. Cohen struck home
to his audience. Due to such power menac-
ing theatre holdings and harassing exhibi-
tors, other units are springing up and for-
tifying themselves, Cohen said. With this
angle in mind he declared: "It looks to me
as if the battle of the giants will be fought
in 1928."
In connection with the "battle," Cohen re-
ferred to the inception of the Motion Pic-
ture Theatre Owners of •'\merica.
"I firmly believe that if our organization
had not been formed then that now one or
two companies instead of owning 500 or 600
theatres would own S,0(X) or 6,000 theatres —
meaning that a lot of us who are now in
would be out."
He made known that he is prepar-
ing a series of stories under the title
of "What Is Entertainment in the Motion
Picture Theatre ; Showmanship ; Advertis-
ing; Benefits of Reviewing Your Own Pic-
tures ; Proper Advertising in Trade Press
Is News to the Theatre Owner ; Overshowing
and Overseating; Great Help and Assistance
of Smaller Theatre Owners."
In his closing remarks Mr. Cohen said that
the industry might be benefited if its adver-
tisers and exploiteers had more latitude.
ANOTHER CHICAGO CIRCUIT
Edward Trinz, Harry A. Gourfain and
George Webster have organized the Gour-
fain and Trinz Amusement Company, with
offices at 69 west Randolph street, Chicago,
and a capital of $25,000, to operate theatres
and amusements. Eddie Trinz is managing
director of the Pantheon Theatre and Harry
Gourfain formerly had charge of the pre-
sentations at the Senate Theatre of Lub-
liner & Trinz. This adds another circuit
to the list of amusement companies in this
territory.
November 28, 1925
MOVING PICTURE WORLD
321
Board Qives Showman Right to
New Swanson for One Cancelled
Film Men Speculating
Walker^s Successor
at State Capitol
THE State Capitol at Albany, with
knowledge of important picture meas-
ures that will be introduced in the
New York State Legislature in January, is
already speculating as to the successor of
James J. Walker in the State Senate, minority
leader the past year and long champion of
the industry. There is some talk that Sena-
tor Bernard Downing of New York City may
become minority leader in the Upper House,
while others declare that the long friendship
between Mr. Downing and Mr. Walker will
result in the latter offering Senator Down-
ing a handsome berth in New York City
politics when he becomes mayor.
It was Jimmy Walker's ofifice on the third
floor of the Capitol that was always head-
quarters for the exhibitor and the producer
whenever they came to Albany. In years
past it was Senator Walker who worked
with Sydney S. Cohen, Charles L. O'Reilly,
Samuel Berman and others in devising the
means that brought about the defeat year
after year of censorship, and many other
obnoxious bills. When the censorship meas-
ure finally did pass, it was only after one
of the greatest fights in Senator Walker's
career and at a time when he was leading
the minority forces.
^^Silent Mariner**
(Continued from page 313)
behind them, these men are inspired with the
high enthusiasm for this feature that fills
the entire organization.
James R. Grainger, General Sales Manager
of Fox Film Corporation, announced the plan
and scope of the campaign prior to his de-
parture last week for Los Angeles, by boat
via New Orleans, when he stated that for
two months every department in Fox Films
has been extended to its utmost, working
day and night to give showmen every-
thing possible in the way of selling "The
Ancient Mariner" to the public.
Bookings Heavy
"The Fox branch managers are being de-
luged with bookings," Mr. Grainger said,
"and although this is a situation that calls
for the highest kind of organization, all ex-
hibitors who wish to date in the picture will
be able to do so. The number of prints has
been increased, so that we can take care of
everybody. "It seldom happens that any or-
ganization concentrates all qf its energy
on a production as Fox Films have in this
instance. We have got the goods. We be-
lieve that every theatre owner and every
patron will want to see 'The Ancient Mari-
ner.' And we are reaching out for a public
that seldom, if ever, sees pictures.
"We've shot the whole works and we are
confident of the results."
Eye Unsell prepared the scenario for
Director Henry Otto and his production as-
sociate, Chester Bennett. The cast includes
Leslie Fenton, Clara Bow, Earle Williams,
Nigel DeBrulier, Paul Panzer, Gladys Brock-
well and Vivian Oakland. Everything about
the picture, down to the minutest detail, is
in thorough keeping with all that has been
claimed for it in the way of a magnificently
lavish production.
THE Motion Picture Theatre Owners of
New Jersey scored this week one of
their greatest victories in the court of
arbitration when the Philadelphia Film Board
of Trade on Tuesday decided for them in a
test on exhibitor contractural rights regarding
the Famous Players-Lasky picture "Con-
quered."
The Philadelphia board's ruling establishes
a precedent upon which exhibitors can obtain
the release and delivery to them of the next
Swanson picture produced or released by
Famous Players-Lasky without paying an in-
creased price, according to the M. P. T. O. A.
The decision establishes that it was not the
picture "Conquered" which induced the ex-
hibiter in this test case, I. M. Hirschblond, of
the Tracco Theatre, Toms River, N. J., to buy
the Paramount output. On the contrary, it
specifically relates that it was the magnitude
of the star, Gloria Swanson, which was chiefly
instrumental in getting Hirschblond's signature
to the contract.
The decision thus substantiates the conten-
tion of Joseph M. Seider, business manager of
the M. P. T. O. A., who vigorously prose-
cuted the action after procuring and making a
thorough study of the evidence.
Lender the terms of the Philadelphia board's
verdict, Famous Players-Lasky must delive^
the next picture which Miss Swanson makes
for that company. This does not mean any
picture which the star has already made and
wliich has not been generally released, hut any
feature which may be made with Miss Swan-
son in the starring role in lieu of "Conquered,"
production plans for which were recently aban-
doned and the release from delivery sought by
Famous Players.
Mr. Seider could not personally attend the
hearing because of an urgent meeting of the
administrative committee of the M. P. T. O. A.,
attended by men who had traveled great dis-
tances. He assigned his personal representative,
Leon Rosenblatt, and Norman Samuelson,
counsel for the M. P. T. O., New Jersey, to
appear before the Philadelphia board.
Commenting upon the decision, Mr. Seider
declared : "The entire procedure and the ver-
dict is the greatest emulation of the principle
of arbitration when fairly conducted. It will
be recalled that the Philadelphia Film Board
of Trade offered to us the right to select our
own exhibitor arbitrators. Because of this
offer we were convinced of the sincerity of the
Philadelphia board, and instead presented the
case before their usual board. This vouches
for the fairness of the verdict, and as business
manager of the Motion Picture Theatre Own-
ers of America, it is my hope that this will
settle the matter for the country and that
Famous Players will release the next Gloria
Swanson picture that they produce, or release,
to contract holders of the picture 'Conquered'
at the present contract price, and further, that
they will release all those present contract
holders who so desire it, from the playing of
the picture 'Conquered' if produced with an-
other star."
St. Louis Second-Run Chain
Organized hy Wm. Qoldman
FORMATION of a new company to
operate a chain of second-run motion
picture houses has been announced by
William Goldman, owner of the Kings,
Queens and Rivoli theatres of St. Louis, Mo.
At the same time Goldman made public the
closing of leases on Freund Brothers' Wood-
land and Kingsland theatres on Gravois ave-
nue and a large airdome adjoining the Wood-
land. These leases become effective on
November 2\.
Goldman also stated that he will spend ap-
proximately $50,000 for a l,S0O-seat airdome
next to the Kingsland Theatre, that he has
asquired a lot on Hodiamont avenue just
south of Easton avenue on which he will
erect a 2,000-seat theatre and he also con-
templates the immediate construction of a
l,50()-seat house on Union boulevard near St.
Louis. He purchased the latter site many
months ago.
As was revealed earlier in the year, Gold-
man has secured a lease on the Union Thea-
tre property at Union boulevard and Easton
avenue which becomes effective in 1927. He
also lists a half interest in the Congress
Theatre on Olive street as among his assets.
He is now negotiating for several other
houses in St. Louis and vicinity, and stated
that he plans to build in neighborhood cen-
ters in which he cannot purchase a desirable
house.
The name of his new corporation and its
capitalization has not been decided. Gold-
man stated that his acquisition of second-run
houses will not disturb his first-run booking
arrangements with Skouras Brothers.
As is known, a large national producer-
distributor is negotiating with St. Louis
financial interests with a view of securing a
suitable first-run outlet for his pictures in
St. Louis. This deal is said to involve the
acquisition or erection of some twenty-five
to thirty-fiive theatres in St. Louis and
vicinity.
During the past week the St. Louis
Amusement Company closed a deal whereby
the Ozark Theatre of Webster Groves, Mo.,
will secure pictures through the Koplar-
Skouras chain. Previously the St. Louis
Amusement Company had added eight lead-
ing neighborhood and suburban theatres to
its string.
The Embassy Amusement Company,
which now controls six leading houses and
contemplates the erection of two others, has
negotiations underway which will add two or
three more houses to its holdings within the
next few weeks..
These mergers of exhibition interests in
the Mound City indicates that the day of the
strictly independent house locally is passing.
For many years St. Louis has been known
as a chain-booking city, but this phase of
picturcdom was not so marked heretofore as
now.
A survey of the local theatres reveals that
a few operating companies control all of the
desirable houses. Loew's State, the Delmonte
and Wellston are the only large theatres
here that are not now held by some chain.
322
MJl'ING PICTURE WORLD
Novemljer 28, 1925
Charles Eyton to Head Paramount
Production Department Abroad
To put into effect ideas which he has
developed for European film produc-
tion, Charles Eyton, for years general
manager of the Lasky studio in Hollywood,
has been relieved of his duties at his own
request and has been appointed general rep-
resentative of the Paramount production
department abroad, it was announced by
Jesse L. Lasky.
"Mr. Eyton will sail for Europe shortly,"
said Mr. Lasky, "to make arrangements for
the filming of certain big pictures and to
put into operation certain ideas which he
has regarding the making of American pic-
tures abroad. He has been in charge of our
studio in Hollywood practically since its be-
ginning, and during that time he has shown
himself to be the possessor of one of the best
producing brains in the picture business.
Through a period of many years the intricate
problems of production in the Lasky studio
have come before him for solution, and it is
only after many conferences that he has
persuaded us to relieve him of his duties in
Hollywood to work in Europe.
"As part of a trip around the world last
summer, Mr. Eyton spent considerable time
in Europe and made a study of picture pro-
ducing conditions in England, France and
Germany. Although several American pic-
tures have been made abroad, Mr. Eyton
was struck with the success which attended
the production of Gloria Swanson's picture,
'Madame Sans Gene' in France and Thomas
Meighan's picture, 'Irish Luck,' in Ireland.
The handling of these pictures increased his
desire to go abroad, and following confer-
ences here in New York with Mr. Zukor
and myself, Mr. Eyton has developed plans
for the production of pictures in Europe
which next season we expect will bring a
new note to the American screen."
Although Mr. Eyton will study producing
conditions throughout Europe he will devote
particular attention to England, France and
Germany. One of the first things he will do
is to confer with Sir James M. Barrie on
the production of an original story which
Barrie is about to write for Betty Bronson
and which will be produced in London next
summer. The success of "Peter Pan" and
the undoubted success which will greet the
second Paramount-Barrie Christmas pic-
ture, "A Kiss for Cinderella" have determin-
ed Mr. Lasky upon a policy of having a
Barrie-Bronson picture each Christmas for
several years to come.
"The production of pictures in Europe"
said Mr. Eyton, "has been a pet idea of mine
for a long time, but my eyes were really
opened to the possibilities last summer when
I spent several weeks in England and on
the Continent. I have been producing pic-
tures in Hollywood for many years, and dur-
ing that time have struggled repeatedly in
an attempt to make European settings in
California and make them right. It is true
that on certain occasions the production of
American pictures in Europe has been at-
tended with worry and inadequate facilities.
After looking the ground over and studying
the problems from the standpoint of my ex-
perience in the Lasky studio, however, I
feel that the problem can be solved and
solved in a way that will give the American
motion picture something that it has never
had before. Anyway, that is what I am go-
ing to try to do, and I am deeply grateful to
Mr. Lasky for giving me this opportunity
to put my ideas into execution."
INCREASING CAPITAL STOCK
The Roxy Theatres Corporation, recently
incorporated in New York state, has filed
papers with the secretary of state at Albany
seeking authorization to increase its shares
of capital stock. The company at the time
of its incorporation was authorized to issue
350,000 shares of stock having no par value.
The papers filed this week, by Attorney H.
G. Kosch of New York City, authorize the
company to issue 475,000 shares of stock at
par value.
I'm On My Way
To See You/
Expect to arrive
About o'clock
At the theatre.
THIS IS THE POSTCARD which informs Michigan theatre owners that H. M.
Rickey, General Manager of the State Organization, is going to drop in for a
friendly visit. Mr. Richey has laid out a whirlwind schedule.
CARL J. GOE
New Manager of Contract Depart-
■ment for Associated Exhibitors.
Salesmen Wiil Disport
In N. Y. December 5
The Motion Picture Salesmen Club, Inc.,
the organization made up of film salesmen
in the New York and Northern New Jersey
zones, will give its annual dinner and dance
at the Hotel Commodore on Saturday,
December 5.
This year the affair will be run solely
as a salesman function will not be held in
conjunction with the F. I. L. M. Club, as it
has been run heretofore.
The Entertainment Committee promises
entertainment and music to surpass anything
ever done by this organization. Some of
the acts will be the Ben Miroff Band, Irene
Ricardo, Eva Puck and Sammy White, and
Herman Timberg. There will be the usual
motion picture stars present to light up the
occasion, as well as motion picture execu-
tives and theatre owners.
DUTCH TO CENSOR FILMS
A bill, states Philip E. McKenney, assistant
trade commissioner at The Hague, has re-
cently been passed by the Second Chamber
of the Dutch Parliament providing that
henceforth no picture shows will be permitted
in the Netherlands unless the films have
previously been approved by a central com-
mission to be instituted by the government.
The municipal authorities, moreover, may
prohibit the showing of any film within their
jurisdiction even if such film has been ap-
proved by the government commission. The
expense connected with the examination of
the films will be covered by a tax on picture
theatres. The bill was passed with the de-
nominational parties voting for it and the
Liberal and Socialist parties against it. The
Left did not oppose censorship on films for
juveniles, but deprecated that on films for
adults.
NEW CORPORATION NAME
At a meeting of the stockholders of Wil-
son-Wetherald, Inc., a resolution was passed
to change the name of the corporaiton to
Pinellas Films, Inc. The officers of the cor-
poration are: Harry P. Carver, president;
James T. Wetherald, vice-president ; Royal
W. Wetherald, treasurer; James F. Sayles,
secretary.
November 28, 1925
MOVING PICTURE WORLD
323
A LARGE and representative gathering of national celebrities, headed by
Vice President Charles G. Dawes, paid tribute to Pathe News at the Fif-
teenth Anniversary Dinner held at the Hotel Plaza in New York City
on Saturday evening, November 14, in celebration of the founding of news
films.
Never before has such a notable assemblage of the Nation's leaders and
distinguished men rendered such tribute to the fifth estate. Such a demon-
stration is a marked honor to Pathe News and its popular editor, Emariuel
Cohen, who has for eleven years commanded the army of cameramen cover-
ing the world for this great pictorial disseminator of news. The event further
emphasizes the high place the pioneer newsfilm holds in the minds of the
people of the United States.
Vice President Dawes paid glowing praise to Pathe News in his talk as
did Governor Ritchie of Maryland. Editor Cohen related the history of the
pioneer newsfilm.
The Vice-President roused the distinguished gathering with his stirring
plea for revision of the Senate rules.
The surprise of the evening was presented on the screen in "Flashes of
the Past," a comprehensive newsfilm review of historic events from 1910 to
1925. Musical interpretation for this film was provided by a symphony or-
chestra under the direction of Doctor Hugo Riesenfeld. As proof of the
speed with which Pathe News covers and screens events, scenes of the Yale-
Princeton football game played in New Haven Saturday afternoon were shown.
Then the guests had the pleasure of seeing themselves actually at the ban-
quet in scenes photographed earlier in the evening. "Flashes of the Past"
will be presented serially in the semi-weekly issues of Pathe News so that
the public may see this remarkable film.
Frederic R. Coudert, attorney for Pathe, presided at the dinner in the ab-
sence of President Paul Fuller, Jr., who is in Europe on business for the firm.
Following his introductory remarks, Mr. Coudert introduced Emanuel Cohen,
Editor of Pathe News, who spoke as follows :
"On behalf of the Pathe News, I, as its
editor, want first to thank you, our dis-
tinguished guests, for joining with us this
evening in the celebration of the Fifteenth
Anniversary of the origin of news presenta-
tion by motion pictures. This illustrious au-
dience, representing, as it does, every avenue
of life which the newsfilm has trod, Pathe
News welcomes not only as an honor to
itself but as a tribute to the deeper sig-
nificance of the occasion-^the increasing
recognition of the newsfilm as a new insti-
tution in the dissemination of world news.
I can add nothing to the brief eloquence of
our guest of honor, Vice-President Dawes,
who, when honoring us by accepting our in-
vitation wrote of the newsfilm:
" 'It is the newspaper of film literature.
It has become a necessity in our national
life, and its accuracy in daily presentation
of world news has made it a national insti-
tution. It fosters good will between the
peoples of the world and greater tolerance
of other nations' problems has been taught
through its penetrating eyes. All peoples
irrespective of thought, find instantaneous
expression and common understanding in
the newsfilm.'
Challenged Art of Angelo
"Vice-President Dawes has thus splendidly
epitomized its service and value. The evo-
lution of the still camera into the motion
picture machine has challenged the art of
Michael Angelo, for it paints the drama of
'moving life with the broad brush of a real-
ism within the understanding of everyone.
When, in the early nineties, the new art of
the motion picture was developed, mainly
due to the inspiring genius of one of our
distinguished friends who, unfortunately,
could not be with us this evening, Thomas
Edison, its purpose and scope were conceived
largely for the entertainment of the masses.
Here and there, at that time, the pioneers
of the industry went beyond this scope and
directed their lenses on some news events
— but only in a sporadic fashion — an occa-
sional glimpse of new possibilities.
"It was in 1910 that there came the fuller
realization of this newly discovered but un-
explored field of motion picture usefulness,
when Charles Pathe presented for the first
time a regular and systematic medium of
news dissemination by films. Public recog-
nition of this usefulness has steadily in-
creased, and I, personally, in my eleven
years of editorship of the Pathe News, have
had the opportunity of seeing the newsfilm
grow from a mere exhibition in a few hun-
dred scattered theatres, where it was used
mainly as a filler oii the program, down to
the present day, where the combined cir-
culation of all newsfilms reaches almost 90
per cent of the 18,000 motion picture theatres
in the United States alone. It is conserva-
tively estimated that the newsfilm is now
seen by forty millions of people a week.
Also, we find it now not merely a filler, but
a vital part of the program, an institution
(Continued on next page)
324
MOVING PICTURE WORLD
November 28, 1925
recognized by theatre and public alike, as
playing an important role in news communi-
cation and in the life of the nation.
"Like the great news syndicates, the As-
sociated Press, the United Press, Interna-
tional News, of whose tremendous service
the public is so fully aware, the Pathe News
is now world-wide, its tentacles reaching into
every nook and corner of the earth — civilized
and uncivilized — its thousands of lenses
focussed on every political development, wit-
nessing the pageantry and the tragedy of
every people; peering into the customs and
habits of every land; holding the mirror
to every phase of human activity every-
where.
Role Is Different From Newspaper
"Although its purpose is similar to that
of the newspaper, the newsfilni plays a dif-
ferent role. Its objective is to bring its
readers to the very scene of an event, mak-
ing them eye-witnesses, so that they not
only see what transpires but can feel its
pulse. The deadly accuracy and the vivid
realism of the newsfilni has brought it to
the heights of purpose and utility which
it now occupies. It has reeled its way into
the confidence of millions of persons. One
might saj' that it has won a place of afTec-
tion as w-ell as of trust. Supplementing the
service of the country's great newspapers,
this graphic portrayal is enabling the public
to form clearer judgments of world events
and guiding it to more intelligent under-
standing.
"The excursion 'round the world on which
it takes its readers in the fifteen minutes
of each issue, as if on the vvfings of time,
has made it possible for them to see and to
become acquainted with other lands. The
lions of Trafalgar Square are just as familiar
to American audiences as the Woolworth
Building to the Englishman. The sufferings
of Japan in the tragic hours following the
earthquake were felt from the screens of the
globe. The remarkable achievement of
America's Round the World Fliers was wit-
nessed by Pathe News readers in every
hamlet.
"Am I presuming when I refer to what
the newsfilm has accomplished and has the
power still to accomplish in the way of fos-
tering that understanding and amity be-
tween the peoples which statesmen are so
eagerly striving for, as the basis for inter-
national good will and tolerance? The News
pictures are within the grasp of every indi-
vidual. All peoples, irrespective of thought,
race, or creed find instantaneous expression
and common understanding in the newsfilm.
"Pathe News in fifteen years has filmed
practically every important news event in
the world. We shall produce the living
proof before you this evening. The great
poet who sighed, in hopelessness, 'O God,
turn back the universe and give me yes-
terday' had never seen a newsfilm. Tonight
we shall turn back the universe and show
you yesterday.
Records of Notable Events
"The value of the newsfilm is going to
be written on your minds forever after you
travel back over the years with us. We
shall see the world before the Great War.
We shall view the personalities of the world's
greatest men who have passed into the
Great Beyond! We shall witness epoch-
making events, some of which have changed
the map of the world. When these pictures
were taken they were just simple matters.
Now, after surviving the whirlwind of the
world's changes, they have a new signifi-
cance which makes them the stage centers
of the most gripping drama ever known.
"Just suppose we had cameramen at Val-
ley Forge ! And we could sit here and
watch Washington and his freezing army
of ragged patriots starving and bleeding for
the wealth and freedom which we are en-
joying tonight. One hundred years from
now our descendants will feel the horror
of the Great War and the undying heroism
of all who fought in it. Suppose we had
the newsfilm at Bunker Hill! At Lexington!
At Yorktown ! What an imperishable history
for us! Can you imagine being able to
witness John Hancock signing the Declar-
ation of Independence or Abraham Lincoln
signing the Emancipation Act? It would
impress you, would it not? Even if we could
witness our beloved Theodore Roosevelt
thundering up San Juan Hill, we might feel
as though we were being gifted by Provi-
dence with unearthly sight.
Greatest Historian of All
"Since 1910, however, such events, have
been recorded for posterity. The newsfilm
has come to be the greatest historian of all.
Our presidents, our soldiers and our public
men from now on will live forever. When
our grandchildren read in their histories of
some great political movement, some bitter
struggles, some great victory won, they will
look up from the printed word, and see as
real as in the living flesh the men who did
these things. How much better they will
be able to understand ! It is because of these
things that we feel the greatness of the
newsfilm and why we wish to fittingly cele-
brate its achievements tonight. And as we
view the film tonight, which we have en-
titled FLASHES OF THE PAST, it makes
us wonder what the "Flashes of the Future"
will be— vihat Destiny will inscribe on the
celluloid pages of history. As the progress
of human events marches on, perhaps this
very method of news recording will itself
be further perfected so as to be of still
greater service to the public. Time and
space in the transportation of films will be
reduced and minimized. Who can foretell but
that in our own lifetime we will see the day
when motion pictures will be transmitted
by the etheral waves of the radio, so that
the public will be able to sit in its favorite
theatre and w-atch the pictures of events
throughout the world even as they are trans-
piring, when the whole world will be linked
together in instantaneous understanding."
The Chairman then stated that a telegram
had been received from Will H. Hays saying
that owing to the death of his father-in-law
he was unable to be present. Mr. Coudert
then read Mr. Hays' telegram :
Will Hays' Telegram
"It is with very sincere regret that I find
I cannot be with you tonight. Had hoped
until last moment that developments in
Judge Thomas' condition might be encour-
aging enough to enable me to make the trip
and get back in time, but this is now im-
possible. Physicians just concluding con-
sultation advise that the end is iminent and
I cannot leave.
"I congratulate you on the great occasion
itself and on your splendid commemoration
of it. It is indeed an occasion of unusual
significance. No story ever written for the
screen is as dramatic as the story of the
screen itself; and no phase of its develop-
ment has been greater nor any element of
its tremendous value more potent than the
news weeklies. In this magnificent progress
of usefulness Pathe News has played a most
distinguished part. To that splendid ser-
vice I pay tribute. For the last seven years
of your fifteen my knowledge of your efforts
has been intimate and my appreciation of
your accomplishments has been very great.
The record of Pathe News is itself a scenario
of success with a continuity of uninterrupted
and increasing usefulness.
"The News weeklies are the most eflfective
portion of motion picture entertainment
everywhere and such appreciation measures
exactly their consequent usefulness. And
make no mistake about the importance of
the motion picture in the fabric of our so-
(Continued on next page)
BACK ON THE LOT— Jack L. Warner (left), Warner Brothers' production
chief at the West Coast studios, welcomes Ernst Lubitsch and Mrs. Lubitsch on
their return from a trip that included Toronto, zvhere the famous director made
scenes for "Lady Windenicre's Fan," and Ne^v York, where he and his wife
made still more friends.
November 28, 1925
MOVING PICTURE WORLD
325
ciety. Motion pictures are doing three things
as no other instrument today can do them.
First, they provide the chief amusement of
a great majority of all oqr people and the
sole amusement of millions and millions and
just as you serve the leisure hours of the
people, so do you rivet the girders of so-
ciety. Second, they instruct and that is in-
deed a precious power. And, third, they
are making an immeasurable contribution to
the cause of international amity. The mo-
tion picture knows no barrier of distance,
it knows no barrier of language. Thousands
of feet of celluloid film in metallic containers
are sent to the ends of the earth to speak
the language which everyone understands,
civilized or savage, the language of pictures.
"Under the benign influence of familiarity
with each other, no matter where we may
dwell or how we may speak, the world is
bound to grow better and that is one of my
greatest hopes for the motion picture. If
men understand each other they do not
hate ; if they do not hate, they do not make
war. In all of this service the News week-
lies are invaluable. Again I pay tribute to
Pathe News and assure you of my gratitude
for what it is doing and your own splendid
part in it. WILL H. HAYS."
Governor Albert C. Ritchie of Maryland
related interesting facts about motion pic-
ture exhibitors in his state, saying in part,
as follows :
Maryland Governor Talks
"In the honest examination to give the pub-
lic the cleanest and best, Maryland exhibi-
tors are not surpassed by exhibitors or pro-
ducers anywhere. I believe that as a class
they regard their business as impressive with
a public press, and as a class they are entirely
faithful to that trust. Maryland, it is true,
is one of the states where censorship exists.
When it comes to Pathe News service, no
censorship is necessary and there ought not
to be any. (Applause.) But in any event, it
is Maryland's policy to insist on a sane cen-
sorship, enough to protect the public where
that may be necessary, but never enough to
impair the responsibihty of the producers
and exhibitors for the pictures which they
show.
"That is the balance which ought to be
struck in all public regulation. That is the
balance, that is the line which ought never
to be lost sight of, whether regulation is in
the field where it is concededly necessary,
such as railroads and public utilities, or
whether it is in the field where the necessity
for it is by no means soc lear, and in that
field I would put the moving picture industry.
"But if regulation is necessary to protect
the public, then let it be confined to what is
needed to protect the public and nothing else,
and let it ht. administered in a way that rec-
ognizes that the men in charge of this great
industry want to run it and are capable of
running it cleanly and decently, and do not
let us have interference anywhere which will
take from the owners of the industry the re-
sponsibility for the operation of their own
business and for the character of the pictures
which tli'ey show (Applause).
"The moving picture industry cannot suc-
ceed, cannot merit or hold public approval
any more than any other industry can unless
its product has character. That is the great
thing in life, for an individual in public ser-
vice or in business, — character. The owners
are the ones who ought to be most interested
in giving it character. Certainly, the vast
majority of them are. So state interference
should never be permitted to go to an extent
liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiii[iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^
I Charge Conspiracy |
1 \ CHARGE of conspiracy to deprive 1
1 the Palisade Theatre Corporation, 1
i owners of the Grant- Lee Theatre, =
1 Palisade, N. J., of first-run pictures is 1
1 contained in a bill filed for the cor- 1
1 poration by E. Thornton Kelly, its 1
1 president, with Vice-Chancellor Bent— 1
1 ley inj Jersey City. The defendants 1
1 are the Famous Players-Lasky Cor- 1
I poration, Morris Katinsky, Samuel f
1 Perry,i Jacob Fabian, Peter Adams, s
S Irving Rose and Benjamin F. Keith, g
1 theatre owners in the vicinity of Palis- 1
i ade. g
g A temporary injunction has been is- g
1 sued and on November 30 the de- 1
1 fendants must show cause why it should 1
1 not be continued. A permanent in- 1
i junction is sought. The plaintiff g
1 charges that a conspiracy exists to de- |
i prive him of films until they are three i
1 months old. "The Ten Command- g
i ments" is one film cited. 1
llllllllllllllHllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllillllllllH^
which might lessen the obligation and lessen'
the authority of this great right-thinking
majority of your industry who will be sat-
isfied with nothing less than the best, them-
selves to compel the small minority in their
industry to live up to their high standards
or else to get out of the business and to go
into some other one where the standards are
not so high.
"I am, of course, speaking only of state
regulation. A good deal of the state regula-
tion, goodness knows, is bad enough. And
if the Maryland legislature ever passed a bill
such as the Connecticut legislature passed, I
don't believe I could be too quick in getting
them back again to repeal it (Applause).
Against National Censorship
"And so I take it for granted that you will
agree with me that to the extent that any
public regulation may be necessary it ought
to be confined to the states, and that in no
event ought Congress to be permitted to
pass the Federal Censorship Bill. (Applause.)
"Gentlemen, I appreciate more than I can
say the opportunity of being here. I appre-
ciate the opportunity of congratulating Mr.
Cohen upon the splendidly constructive work
which has marked the recent years of his
life. I can, of course, add nothing to what
he has told you, and to what others who are
to speak will tell you as to the value of the
Pathe News Service. I am simply one of
the millions who recognize in Pathe Service
a development as marvelous as any other
thing in this marvelous age. I am simply one
of the millions who recognize in it a develop-
ment which, above all others, helps to give
the whole world a common language and to
make the whole world akin. (Applause.)
Vice-President Dawes, in his opening re-
mai ks referred to what he had written to
Editor Cohen in accepting the invitation to
be present at the dinner, and said that he
wanted to most cheerfully and enthusiastic-
ally subscribe to what he liad said in praise
of ncwsfihn dissemination and about Pathe
News, in particular.
The distmguished guests sitting at the
speakers' table included :
Charles G. Dawes, the Vice President of
the United States; Major General Mason M.
Patrick, Rear Admiral W. A. Moffett, Major
General Fox Conner, Major General Charles
P. Summerali, Admiral S. S. Robison, Elmer
R. Pearson, Honorable Ogden L. Mills,
United States Representative from New
York ; Honorable E. Lee Trinkle, Governor
of Virginia; Honorable Albert C. Ritchie,
Governor of Maryland; Mr. Edmund C.
Lynch, Honorable Richard P. Ernst, United
States Senator from Kentucky, Emanuel Co-
hen, His Excellency, Senor Don Manuel C.
Tellez, Ambassador from Mexico; Frederic
R. Coudert, Presiding; His Excellency Mon-
sieur A. Van de Vyvere, Belgian Minister of
State; Honorable Curtis D. Wilbur, the Sec-
retary of the Navy; Honorable Royal S.
Copeland, United States Senator from New
York; Charles E. Merrill, Honorable Ralph
O. Brewster, Governor of Maine; Honorable
George Silzer, Governor of New Jersey;
Jansen Noyes, Honorable McKenzie Moss,
Assistant Secretary of the Treasury; Major
General John A. Lejeune, Rear Admiral
Charles P. Plunkett, Rear Admiral R. E.
Coontz.
Others Present
In all over five hundred guests were pres-
ent, including leaders of almost every phase
of commercial, civic and professional life. The
motion-picture and theatre fields were promi-
nently represented and included such well-
known leaders of stage and screen as Daniel
Frohman, Charles Dana Gibson, Jesse L.
Lasky, Messmore Kendall, Jules E. Mast-
baum, P. A. Powers, Elmer R. Pearson, A.
E. Rouseau, Frederic R. Coudert, Leo
Brecher, Calvin W. Brown, James Montgom-
ery Flagg, Harold B. Franklin, John W. Ali-
coate, Fred J. Beecroft, Spencer Bennet,
H. Diamant Bergere, Peter J. Brady, Harry
Brandt, William Brandt, E. Oswald Brooks.
Nathan Burkan, Pat Campbell, P. L. Carroll,
Emanuel Cohen, Oscar Cooper, Frederic R.
Coudert, Jr., Merritt Crawford, R. C. Crop-
per, Herbert K. Cruikshank, John J. Dacey,
Joseph Dannenberg, J. Darrock, Charles
Davis, H. De Siena, L. S. Diamond, J. S.
Dickerson, E. A. Eschmann, A. M. Fabian,
K. Fasold, Harry Field, Gilbert E. Gable, E.
H. Gauvreau, Miles F. Gibbons, Ralph
Graves, George Gray, E. B. Hatrick, Jack
Hatten, W. C. Howe, John Humm, Lewis In-
nerarity, Wm. A. Johnston, Casey Jones, M.
Kellerman, J. E. Kyle, Edwin G. Lauder, Jr.,
Irving Lesser, Vincent Lopez, Mark A. Lues-
cher, Norbert Lusk, S. Barret McCormick,
Charles McDonald, Burr Mcintosh, W. A. V.
Mack, Bert Marx, George Mitchell, J. J.
Murdock, Rutgers Neilson, Tom North, Lee
A. Ochs, Walter M. Oestreicher, C. L.
O'Reilly, M. J. O'Toole, P. A. Parsons, Frank
Presbrey, Oscar A. Price, Martin Quigley,
John Ragland, William E. Raynor, W. J.
Reilly, A. J. Richard, J. T. Richards, Hugo
Ricsenfeld, W. Adolphe Roberts, S. L. Roth-
afel, Albert H. Sawtell, Fred Schader, Harry
Scott, Larry Semon, Sime Silverman, Court-
land Smith, Frank Smith, W. C. Smith, John
Spargo, Robert Spero, Charles Stombaugh,
J. E. Storey, F. Leland Stowe, E. F. Supple,
Paul C. Sweinhart, Herbert Bayard Swope,
Paul H. Terry, Amedee J. Van Buren, John
Waldron, Mr. Harley Walker, Mr. J. Henry
Walters, Albert Warner, P. L. Woodhull,
Harmon Yaffa.
The banquet was held in the grand ball-
room of the Hotel Plaza in New York. Vin-
cent Lopez was on hand with his orchestra
and provided the music during the dinner.
The proceedings were broadcast by Station
WJZ of New York City.
Switching the ^pOtlight to the gochibitor
ScUted bt^ Pamner Smith
Balahan & Katz Houses Change Managers
MANY changes are being made among
the managers and other officials of
the various theatres of Balaban &
Katz. At the Chicago Theatre W. I. Immer-
man will continue as manager, E. O'Donnell
will be first assistant manager, H. W. Blair
from the Uptown Theatre will be second as-
sistant manager and Albert R. Berg will be
treasurer. At the Tivoli Miles Concannon has
been made manager — he was formerly at
the Riviera — L. H. Daily assistant manager
and William Butts treasurer. At the Up-
town E. T. Leaper has returned as manager
and L. A. Shead fr9m the Roosevelt will be
assistant manager, with J. A. Casey treasurer.
At the McVickers Dave Balaban continues
as manager, G. R. Fouche from the Tivoli
is made first assistant manager and Roy
Bruder second assistant manager. At the
Doob has been made treasurer. At the
Roosevelt R. L. Davis has been advanced
to manager, J. G. Sauve assistant manager
and B. M. Eggers treasurer. The Central
Park, the oldest house in the circuit, retains
Max Turner as manager and I. M. Haperin
becomes assistant manager and treasurer.
Only one new theatre wan announeed last
ireek in Chicago by the builders. The North-
western Aninsement Company will build a
'i^tO-seat movie theatre, according to Sidney
Minchin, architect and engineer, at the north-
east comer of Irving I'ark Boulevard and
Menard avenue. The project will cost about
$475,000 and a Spanish renais.sance style of
architecture will be adopted. The exterior
will be of terra cotta trim with a Spanish
tile roof effect. The Northwestern now con-
trols the Elston, the SInplewood and the
Caslmer Theatres.
Aaron Jones, Jr., manager of the Wood?
Theatre for Jones, Linick & Schaefer, will
handle the publicity now that Ralph Ketter-
ing is associated with the Ascher circuit.
Charley Ryan, manager of the Milford
Theatre, is making a drive for the patronage
of the children in his district by featuring
comedies and novelties.
Jones, Liinick & Schaefer have added Sid
Hall and his jazz orchestra to the program
of the Rialto Theatre and last week played
to capacity business with a Charlestown
contest, a personal appearance of Gunnar
Kasson and Balto and the first showing of
"Under the Rouge."
The Ascher circuit opened the new Mid-
west Theatre at 35th and Archer avenue,
Chicago, Thursday evening, November 19,
with a fine program. The policy will be de
luxe pictures with stage presentations. Paul
Sternberg will be musical director and Ralph
Emerson organ soloist. The Midwest seats
3,000. ''The Ancient Highway" will be the
opening picture. R. C. MacMullan, formerly
manager of the Roosevelt and the Merrill
at Milwaukee, has been named manager of
production of the Ascher circuit and will
have charge of the stage productions. Ralph
Kettering, who joined the organization last
week, has returned from New York where
he made arrangements for putting a stock
company into the Chateau, which for severaV
years has been the leading house of the
Ascher circuit on the North Side. The open-
ing bill will be "Best People," which will
go into the house on December 7. The Ascher
circuit will soon have the Colony at 69th and
Kedzie ready for opening and negotiations
are in progress to take over the 2,500-seat
theatre going up at Ashland a\enue and
79th street. Prospects are for a banner year
with the organization and plans are being
made to expand the circuit for 1926.
Fifteen years ago James Blba opened a
300-seat house at Springfield and 12th streets.
Five years later his brother, Irving Blba,
joined him and they opened another house
in Cicero, the Clifford. Other theatres have
been added and on Thursday, November 19,
they opened the new Ritz at 6334 Roosevelt
road with an elaborate program of music,
presentations and pictures. The new theatre
cost $500,000 and is the last word in theatre
construction. Maurice Feller has been ap-
pointed musical director and John La Mothe
solo organist. James Biba will give the
new Ritz his personal supervision.
Joe Hopp, managing director of the Amer-
ican Theatres Corporation, has returned from
ALICE JOYCE
Lends charm to "Manequin," James
Cruze production for Paramount.
Omaha where he addressed a meeting cf
Theatre Owners at the liOyal Hotel who were
called together to join forces in booking
pictures and acts for their programs.
William Pearl, who sold his theatres to
the Highland Park Theatre Company, headed
by Louis Laemmle, will leave for an ex-
tended tour of Florida with his wife. He
expects to be gone most of the winter.
Fred M. Weber has been made manager of
the Warrington Theatre at Oak Park, 111.
Carl Randolph is treasurer.
Aaron J. Jones has returned from a vaca-
tion at French Lick Springs.
A. H. Blackmore has been named manager
Baltimore Theatre News
The Brodie Theatre in South Baltimore
has reopened after being closed for repairs
and improvements. . The front has been re-
modeled and a big change has been made
throughout the entire theatre. This theatre
formerly ran pictures and small time vaude-
ville and now Joseph Brodie, the owner, Is
going to give his patron's the best pictures
obtainable.
Motion Picture Theatre Owners Of Mary-
land have closed a deal with the Alexander
Film Company for the exclusive rights to
distribute a series of advertising playlets
anrt screen trailers.
of the Chatham of National Theatres at 75th
and Cottage Grove avenue.
Harry E. McNevin and O. C. Pyle of Cham-
paign, 111., have added the Sipes Theatre at
Kokomo to their circuit. They already con-
trol the Victory in that city. J. R. Woods
has been sent from Urbana, 111. to manage
both houses.
J. Louis Guyon, who operates the Paradise
Amusement Hall at Washington, will build
a ten-story building on the northwest corner
of Washington and Crawford, next to the pro-
jected Balaban & Katz West Side theatre.
Mr. Guyon will sell a part' of his holdings,
he says, to that circuit for a Crawford ave-
nue entrance to their new house.
New St. Louis House
Opens Nov. 23
THE new St. Louis Theatre, Grand bou-
levard at Morgan street, St. Louis, Mo.,
will be opened on November 23, Clarence
Williams, manager, has announced officially.
The house will be operated by the Orpheum
Circuit as a combination first-run picture and
vaudeville theatre. It was built by the Met-
ropolitan Theatre Corporation at a cost of
$2,000,000 and is the third largest in the
United States, seating 4,100.
Construction has started on the St. Louis-
Gravois Theatre at Gravois and Ellenwood
avenues in South St. Louis. The project
will cost approximately $1,000,000 and will
seat 1,850. There will be 450 seats In the
mezzanine balcony. This project was pro-
moted by Reuben Levine of Chicago. The
Gohman-Levine Construction Company, Chi-
cago, are the builders.
Fred Wehrenberg plans to start construc-
tion shortly on his new house at Grand ave-
nue and Bates street. He also has plan?
for a new house at Grand boulevard and
Meramec street. These houses will have a
combination seating capacity of 3,500.
St. Louis Amusement Company stock listed
on the St. Louis Stock E^xchange closed the
week at ."M bid and :ni asked. The elosinK
sales of the week were at SS."*. Skourns .V
Mas lower for the wc^ek, closing at INMtJKS
bid and j^l.2S asked.
Articles of incorporation were issued the
past week to the Ivanhoe Theatre Company,
$18,000 capital. The incorporators are S. S.
Yeckel, Fred Hof and Charles Hof. The
company owns the Ivanhoe Theatre building
in Southwest St. Louis.
Harry Greenman of Loew's State Theatre
blocked traffic along Market street on Armis-
tice Day when he staged a Charleston Cham-
pionship Contest in front of the St. Louis
City Hall. During the week Loew's State
conducted a Charleston Contest as part of the
regular program.
Robert Smith, formerly manager of the
New Grand Central Theatre, has been ap-
pointed general manager for William Gold-
man's string of theatres.
Mrs. I. W. Rodgers was a visitor of the
week. Her health is somewhat improved.
While here she consulted her local phy-
sician.
Visitors from out-of-town during the week
included Jim Reilly, Alton, 111.; J. Ludwlg,
Renton, 111., who owns the Washington Thea-
tre, Belleville. 111.; Walter Thimmig, Duquoin,
111.; Grant Martin, Casey, 111.; Jim Gray,
Uolla, Mo.; Joe Hewitt, Robinson, 111., and
Verne Collfman of Mowequa. 111.
November 28, 1925
MOVING PICTURE WORLD
327
New York to Celebrate Schine MontK
COMMENCING November 15, Schine
Month will be be celebrated in every
house of the circuit with special pro-
grams. Patrons of the Rialto in Lockport,
N. Y., are promised some big attractions.
For nine years Meyer and Louis Schine have
been instilling into their employes the abso-
lute necessity of co-operation with the
patrons of their theatres, in making them
comfortable and in assisting them to enjoy
the entertainment on the screen and stage.
They have made their theatres institutions
in every town.
George T. Cruzen, manager of the Palace
Theatre in Lockport, is at it again. He put
over a double page truck on "The Pony
Express" in the form of a co-operative ad
and then in his own space announced that
he would give back to any one his money
if he or she "thought their time and the
price of the ticket wasted." And that went
to one or a thousand and every man, woman
or child of any age, said George. The Palace
did S. R. O. business on this one. The
ushers at the Palace are appearing in new
winter uniforms. Says George in the last
issue of the Palace Olose-Up, the house
organ :
"The thing about these uniforms that I am
particularly proud of, are the fellows that
wear them. It is that fine spirit of service
that our boys are manifesting towards our
patrons in which I am interested. I have
never had occasion to think that any of our
theatre attendants were other than perfect
gentlemen in their attitude toward our peo-
ple. However, if any of our boys should
ever get 'out out of step' in their demeanor
in the matter of service to you, reporting
the incident directly to myself, will be a
service for which they themselves would
be grateful."
Mnnaser J. R. Osborne is planning a big
prosram for the ^eek of November 30 to
celebrate the second anniversary of the New
Family Theatre, Batavia, N. Y. Mr. Osborne
has renewed a contract with **Dnsty"
Rhodes, the org^anlst. for another year at
the Family. Mr. Osborne is siire giving
Batavians some splendid film programs these
days, and they are responding in fine shape.
The Fox company is not building but leas-
ing the theatre to be constructed by David
and Joseph Coplon at 606-616 Main street,
Buffalo. Plans for the house are being made
by Lempej-t & Sons of Rochester. The the-
atre will haMe a seating capacity of 4,000.
The building housing the theatre will be nine
stories high on the Main street side. Work
will begin about February 1. E. M. Fay
of Providence and Mike Comerford of Scran-
ton are interseted with the Fox company in
the long term lease. The house will show
Fox films with high-class music and other
attractions.
Subject to the consent of neighboring
churches, the Hager-Askey Building Com-
pany, 1325 Hertle avenue, received permission
at the last meeting of the city council to
build an 1-800-seat picture theatre at Main
street and West Northup place, Buffalo. The
Ellsworth Amusement Company has been in-
corporated to build a $100,000 theatre at 822
Tonawanda street, Buffalo.
George E. Williams, Paramount exploiteer
in Buffalo, is in charge of the entertain-
ment program to be given in the Allen The-
atre, Medina, N. Y., December 14, when some
1.800 farmers are expected to attend the
Carnival at Limestone to be staged in that
town by the Michigan Limestone Company.
Paramount is getting behind the project be-
cause of its national advertising campaign
in the farm journals of the country.
Plans are being drawn by George Rapp
of Chicago for the new theatre which Para-
mount in association with Mike Shea will
build at 622 Main street, between the new
Shea Buffalo and the new Fox theatres.
It is understood that the Shea Buffalo will
open the week of December 27.
Julian Eltinge, appearing in person at Shea's
Hippodrome the week of November 15 at-
tracted S. R. O. business to that big Buffalo
house. Manager Vincent R. McFaul is mak-
ing elaborate presentation plans for the
showing of "The Merry Widow" next week.
Shawmut in Boston Is
Open After Changes
THE New Shawmut Theatre on Blue
Hill avenue, Boston, was reopened on
November 8 after having been enlarged
and redecorated. Harry H. Goldstein con-
tinues as manager. New furnishings have
been installed and virtually the only re-
minder of the former house is its name.
There now are more than 2,500 seats. The
new Shawmut is controlled by the New Eng-
land Theatres Operating Company, which
operates more than a score of Boston
suburban theatres. From Monday to Sat-
urday there are three changes of photo-
play programs, while on Sunday five acts
of vaudeville are added to the bill. "Drusilla
With a Million" was the opening picture.
H. A. Chenowith, former m.anager of the
Music Hall, Pawtucket, R. I., and Strand
Theatre, New Bedford, Mass., now is manag-
ing the Colonial Theatre in the latter city.
Earle Wilson has resigned as manager of
the Olympia Theatre in New Bedford, which
post he held for nearly five years.
A picture theatre to cost approximately
9350,000 will be erected in Worcester by
Benjamin I. Coonen. Work already has been
started. Entranice to the theatre >vlll be
on two streets. The structure wiU be of
modem design and large enough to accom-
modate vaudeville in addition to photoplays.
Earl Long has resigned as manager of the
Rialto Theatre In Brockton. Mr. Long was
in charge of that house for two years.
The St. Jamss Theatre, Boston, which was
acquired by the Keith-Albee Interests, will
be reopened late in November. The policy
will be feature pictures and •vaudeville.
Negotiations now are in progress by per-
sons, whose Identities have not been made
known, for possession of land In the center
of Westfleld for the purpose of erecting a
theatre.
Arkansas Theatre News
T. W. Sharp will open his new Prospect
Theatre at Little Rock, Ark., soon.
L. E. Clark is making new improvements
in his Mission and Rialto theatres at Eldo-
rado, Ark., and adding 600 new upholstered
seats.
illlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll^
I ''Say It With |
I Laughter'^ |
1 One of the slogans suggested |
1 by the Short Feature Adver- 1
1 tisers' Association for Na- |
I tional Laugh Month that will |
i bring 'em in for you during g
1 January, 1926. |
I Book for National Laugh |
I Month with a Smile! |
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
Cincinnati Exhibitor
Tries Bargain Shows
GRAVES E. ROACH, manager of the
Strand Theatre, Cincinnati, announces a
"bargain show" daily, including Sunday, from
10 a. m. to 1 p. m. with one scale of prices
prevailing" all over the house, when the
admission will be 20 cents. After 1 o'clock
the regular Strand scale of admissions will
be charged. The Strand is one of the Lib-
son chain, and if the experiment proves
successful it will probably be extended to
other Libson houses.
F. Paltelka, Cleveland, Ohio, has sold his
Union Theatre to Otto Uhler.
The Rialto Theatre, Hamilton, Ohio, is to
have a huge new electric sign atop the
building. A new marquis of very elaborate
proportions hax also been contracted for.
Total cost of improvements is griven aa
« 10,000.
John A. Schwalm, manager of the Rialto,
Hamilton, has donated the use of his house
each Sunday morning as a meeting place
for a newly-organized Bible class.
Word has been received of the death of
the father of Paul Mueller, manager of the
Casto and Palace theatres in Ashtabula.
Canadian Chain Runs
Beauty Contest
UNITED Amusement, Ltd., Montreal, op-
erating a chain in Montreal, has launched
a "Beauty Contest" as a feature for five of
its theatres, the contestants to make personal
appearances at the respective theatres on
stated nights. The competition covers a
period of eight weeks and the schedule runs
as follows : Monday, Papineau Theatre, of
which the manager is J. E. Ledden ; Wednes-
day, Rialto Theatre, Manager B. M. Garfiled;
Thursday, Plaza Theatre, Manager E.
Lefebve ; Friday, Corona Theatre, Manager
T. M. Keegan, and Saturday, Belmont Thea-
tre, Manager J. A. Demetre. The winning
girls will get a trip to New York to visit the
Paramount, First National and Fox studios.
General arrangements are under the direc-
tion of George Nicholas Ganetakos, general
manager of the United Amusement.
p. J. Nolan, owner of the Rex Theatre, Ot-
tawa, has announced that he is a candidate
for the Board of Control of the City of
Ottawa for 19::G. Mr. Nolan has already been
an alderman of Ottawa for several terms.
The elections take place December 7.
Manager T. W, Logan of the Capitol Thea-
tre, London, Ontario, obtained a full page tie-
up with London merchants in the London
Free Press the other day when he pre-
sented "The Trouble with Wives"
Manager Dave Coplan of the Imperial Thea-
tre, Ottawa, presented a "Syncopation Week"
during the week of November 9. Two film
features split the week, "Baree, son of
Kazan," playing the first half and "Love's
Highroad" the second half.
The Prancais Theatre, Ottawa, of which
A. Donaghy is the manager, has resumed its
series of Sunday evening shows which Is
hold under the direct auspices of St. Brigid's
Roman Catholic Church. Ordinary Sunday
performances are taboo in the Province of
Ontario but these shows have been a reg-
ular Sunday attraction at the Prancais for
a number of seasons under the direction of
the church.
Clifford Martin, formerly in the music busi-
ness in Toronto, is now associated with the
handsome Regent Theatre at Sudbury, On-
tario.
328 M OV I N G P I CT U RE W 0 RLD November 28, 1925
"Legit" Man Becomes N. Y, Exhibitor
PICTURE shows run fifty-two weeks a
year and it's a whole lot better to have
something coming in for the fifty-two-
straight than ten or twelve weeks with the
legitimate, argues J. W. Standish, who has
just entered the ranks of the exhibitor and
is locating in Unadilla, N. Y., where he has
reopened the Idle Hour Theatre. When it
comes to the "legit" Mr. Standish is far from
being a cub, having at one time managed
Eva Tanquay, Eddie Foy and a lot of other
Broadway stars. But things are not as they
once were, remarked Mr. Standish on his
first visit to Film Row in Albany last week,
booking pictures for the months to come.
He plans to start with one house, and if
successful he will branch out later on. First
of all; Mr. Standish plans to let the good
people not only of Unadilla but for twenty
miles around know of the pictures he is
playing. No less than 500 one-sheets are be-
ing used each week, and with many a
novelty feature Mr. Standish believes that
the future holds much in store for him, even
though just at present his house is running
but three nights a week.
"Have 11 «-isarf Thank >ou, Mr.Harri.son,
I ilon't mind if I do." And then Jerome B-
Harrison, of the Savoy and the Empire The-
atres in Sjraouse, with a broad (irrin admits
that he^s a diiiidy iind proceeds to tell all
about it. "Be.st baby in the world," re-
marks Mr. Harrison, as he continues down
the street with his vist pwkets bulglnK with
Havana's best.
Herman Vineberg, manager of the Albany
and Regent in Albany, was right in the midsl
of things last week, having been named as
one of the captains in the big Community
Chest drive.
Walter Hays of the Strand group of houses
evidently believes in making every minute
count. Arriving in Albany last Thursday
on his way from New York to Buffalo, he
reached the Mark Strand five minutes after
the train arrived, and after spending a few
minutes in going over business matters with
Uly S. Hill, managing director of the several
Strand houses in Albany and Troy, Mr. Hays
hied back-stage with Mr. Hill and screened
a picture or two before making his train
for Buffalo.
November 23 has been fixed definitely for
the opening of the new 1,500-seat theatre in
Ilion, owned by Whitney, Young and Pierce.
"The Ten Commandments" will be the open-
ing feature. Robert Pierce, manager, was
in town the other day and said that a ten-
piece orchestra would furnish the music
and that the policy of the house would be
to devote IVe first half of each week to pic-
tures and the last half to vaudeville.
According to reports, and they appear re-
liable, the village of Clinton is to have a
new! picture itheatre in th,e near future.
The village now has one house run by
Leonard Garvey.
George Cohen, with houses in Poughkeepsie
and Newburgh. is thanking his lucky stars
these days — and probably joined in this re-
spect with quite a number of others — that
no one happened to be under the smoke stack
of the Poughkeepsie house when it blew
over. It is said that there were several
narrow escape from what might ha\e been
a very bad accident.
Using the slogan, "Any seat, any time,
for 25 cents." the Eckel Theatre in Syracuse,
which was included in the recent transaction
by which the Strand interests acquired the
Robbins chain, is now running to capacity.
Bill Dillon of Ithaca, president of the New
York State M. P. T. O., has been whooping
it up in more ways than one during the last
few weeks. Yes, business has been good
with Mr. Dillon, but the greater sliare of
the whooping-it-up process — and it might be
said that Mr. Dillon has been some whooper
— must be attributed directly to an attack
of whooping cough that stuck like a long
lost brother. Mr. Dillon drove from Ithaca
to Hanover, N. H., last week for the Cornell-
Dartmouth game, but after Cornell had been
snowed under, Mr. Dillon, Arab-like, slipped
quietly into the night.
Friday the 13 means nothing in the life of
James Roach, manager of the Farley houses
in 'Schenectady. After playing to good busi-
ness with "The Phantom of the Opera" at
the State, Mr. Roach, figuring that there
must be more ready mone.v in town, opened
with "The Merry Widow" at the State on the
thirteenth. Incidentally "The Phantom" is
Homestead, Pa., House
Opens Auspiciously
JOHN M. STAHL'S new Million Dollar
Theatre in Homestead, Pa., was auspic-
iously opened on Armistice Day and a more
enthusiastic aggregation of film fans, ex-
changetnen and business men generally
never before assembled on a similar occa-
sion. Beautiful floral tributes were there
in abundance. The new theatre is in the
best section of Homestead. It has a ca-
pacity of 1,828 and the building contains
seven fine storerooms on the first floor. The
second floor contains a physicians' exchange
in which six doctors and dentists have al-
ready established ofiices. The third floor
is arranged for high-class living apartments.
Mr. Stahl and his two sons conduct also
the Elite, capacity 500; the Palace, capacity
500, and the New Theatre, to be renamed
the Tivoli, with a capacity of 800 in Hotne-
stead. The Crescent, in which Mr. Stahl
started in business nearly twenty-five years
ago, has been closed. Present plans, which
will mature within a j'ear, are to raze the
Palace and erect a 1,500-seat house. Joseph
Mercer, a veteran showman, is the manager
of the new Stahl theatre.
Manager Tom .Shrader of the Olympic is one
of the few theatre manaierers In the local
territory' who realizes the worth of added
itttrijctlons and short subjects as extra busi-
ncHs-Ketters. T<im alwa>'s devotes half of
the space in his iiewspiiper ads to the enu-
merati<»n of his short subjects, and there
is always a liirKe sig:n huiif^rin^ in front of
the Olympic hibby which inf<»riiis the passers-
by Just what lire (he titles and the stars
of the short subjects.
J. Knox Strachan. for a few weeks as-
sistant manager of the Cameo in downtown
Pittsburgh, has been named manager, suc-
ceeding Ray Brown, resigned. Mr. Strachan
came here only recently, having formerly
been assistant manager at the Olympic in
Buffalo. Mr. l^rown. who is considering two
propositions, will take a few days' rest before
deciding. <
Recent out-of-town visitors to Film Row
included Mike Manos. Greensburg; 'C. B.
Pascoe, Somerset; Walter Silverberg, Green-
ville; Harry Petz. Youngwood and J. A. Smail,
Avonmore.
Manager Dick Brown of the East Liberty
Cameraphone is back on the job after a few
days spent in Atlantic City at the bedside of
his young son, who is now convalescing from
pneumonia.
West Virginia 'News
Controlling interest in the Virginia Thea-
tre, Fairmont, W. Va.. has been acquired by
J. E. Watson, Jr. The deal involved the
purchase of about 60 per cent, of the stock,
which was held by Harry B. Clark and his
associates. Mr. Watson, who is also president
of the West Virginia Amusement Company,
which operates the Fairmont,' stated that
Manager John J. Mulvehill, who has been
so successful in his efforts at the Fairmont,
will also be placed at the helm of the Vir-
ginia. The two theatres will be operated
on a non-competitive basis.
said to have played to the best Sunday's
busine.ss in many months.
Missed you last week, Mr. Claude V. Fish,
owner of the American in Schenectady, but
we are not averse to a Corona a week hence
and with it we don't mind hearing all about
the baby girl that arrived at the Fish
domicile a week or so ago.
"Nothing like getting them going as well
as coming,'' remarked Edward Walsh, man-
ager of the Albany Theatre in Schenectady
the other day as he explained why the elec-
tric sign announced the picture being played,
as one approached the theatre from down-
town, while from the other direction those
attending the theatre read in the electric
lights the attraction for the next few days-
to come.
The many friends of <'. H. Buckler, run-
iiini^ the Iceland and the Clinton Square The-
atres In Albany, will be ijrreatly pleased in
knoivingr that Mrs. Buckley, wh<» was re-
cently operated upon for appendicitis, is now
on the road to recovery.
The more theatres Bill Smalley takes over,
the less Albany sees him. Mr. Smalley used
to come to town and remain for a couple
of days. Last week he was in, and after
working like a beaver, booking pictures, de-
parted without so much as a how-do-you-do.
There is one thing certain and that Is that
M. P. Moran, an exhibitor in Coxsackie, will
never be accused of monopolizing the con-
\-ersation. Mr. Moran was in town tne otner
day, and after much diligent questioning' as
to how he was getting on, replied with twO'
"Yes's" and one "No," and then remarked
that he was forced to catch a bus for home.
-\nyhow. he runs four nights a week and
gets 25 cents admission.
Harry Hellman, who believes In the Koose-
veltian theories excepting that pertaining to-
a dozen or so children, is keeping fit these
days as he saws and chops the wood from
behind his camp at Crooked Lake. Mr. Hell-
man devotes so many hours a day to his
Royal Theatre, but always manages to motor
out to the lake for a few hours' recreation.
John W. Ludlow, manager of the Victoria
in Watertown. is back from a week's vaca-
tion over the line to friends in Ottawa and
Brock ville.
Even though the theatres run by Jimmy
Rose in Troy and Rensselaer are but neigh-
Ijorhood houses, Mr. Rose is staging many
a benefit these days in which he is receiving
the whole-hearted co-operation of the neigh-
borhood, and incidentally many a dollar that
might otherwise have strayed. The Columbia
in Rensselaer was packed to its doors last
Friday and Saturday night at a 20-cent ad-
mission in a benefit to provide the where-
withal for next Easter's trip of the high
school to Washington. On Tuesday and
Wednesday, the Bijou in Troy staged a bene-
fit with the Parent-Teachers' organization.
The Bijou now has Harry Rose as its man-
ager and runs double features two nights
a week, with the remaining nights a straight
program. Elmer Griffln is manager of Gard-
ner Hall for Mr. Rose and double features
also hold forth there for two nights a week.
John Doocy, formerly with the Griswold in
Troy, is handling the King in that city for
Mr. Rose. William Orcutt, manages the
Columbia, while Henry Windekenecht is look-
ing after the theatres which Mr. Rose has in
Kinderhook and Nassau.
Exhibitors in Northern New York will miss
a visit from William Earl Leonard of the
New York State Motion Picture Commission,
working out in Albany. In further explana-
tion, it might be said that Mr. Leonard was
married last Monday night to Miss Winifred
O'Neil of Glens Falls.
Benjamin W. Harriman, who ran the Cen-
tury in Lawrence, Mass., at one time and
sold out. is now handling the door at the
Strand in Schenectady.
James Roach got in touch with President
Walker of the Schenectady trolley lines last
week and used a decorated special car be-
tween Albany and echeniectady, picking up
those who desired to see "The Phantom of
the Opera" at the State. It was the first
time the scheme had ever been tried of
soliciting business from along the Inter-
urban line.
November 28, 1925
MOVING PICTURE WORLD
329
Kothchild Back in San Francisco Field
HERBERT L. ROTHCHILD, formerly
head of Herbert L. Rothchild Enter-
tainment and who recently disposed
of his interests in this concern, which oper-
ated the California, Granada, Imperial, St.
Francis and Portola theatres, San Francisco,
has returned to the amusement field after
having given his attention for a short time
to the practice of law. He has purchased
the Coliseum and Alexandria theatres in
the Richmond district and plans to give
them the same distinctive touch in enter-
tainment that made the group of down-
town houses so popular with the public.
The theatres just taken over are located
in a thriving district and are the equal in
size and appointments to many houses in
the downtown field. Mr. Rothchild states
that he has no idea of competing with his
former associates downtown, but that he
will simply try to raise the standard of the
programs of the Coliseum and Alexandria
theatres.
Ralph Mark.s of the Acme Theatre, San
Francisco, which enjoys the undisputed dis-
tinction of being the most cosmopolitan pic-
ture house in the world, has added a new
accomplishment and when not actively en-
gaged in directing the destinies of this
theatre may be seen on a local golf course
attempting to swat a little rubber ball.
The Golden State Theatre and Realty Corp.,
with headquarters at San Francisco, has
purchased the Opal Theatre at Hollister, Cal.,
conducted for years by Ed Stark. Exten-
sive changes will b© made in the theatre
at once.
L. Slissman, who conducts the Rex and
Gardella theatres at Oroville, Cal., is con-
sidering making some extensive improve-
ments in these houses.
Charles Fraler of the Grand Theatre, Tracy,
Cal., busted into town recently and an-
nounced that he was going to make it easy
for his patrons by installing several hundred
fine opera chairs and some new loge seats.
Carsten Dahnken, formerly of San Fran-
cisco but now owner of the American Thea-
tre, Salt Lake City, paid his old home town a
\isit recently, returning just in time to greet
the first snow of the season.
C. C. Griflin of the New Piedmont Theatre,
Oakland. Cal., recently made a trip to New
York in connection with the sale of a pic-
ture in which he is interested.
The Strand Theatre at Los Gatos, Cal.,
formerly owned by D. M. Hulen, is now
being conducted by P. Kyprios and associates,
who have a chain of houses in the Santa
Clara Valley.
Alterations to the Strand Theatre at Santa
Rosa, Cal., have been completed and an en-
trance has been made from the main street,
doing away with the old side street entrance.
The Patterson Theatre at Patterson, Cal.,
has been enlarged and new seating equip-
ment added.
Tiie U. C. Theatre, Berkeley, Cal., con-
ducted under the management of H. W.
Sherburne, is offering Kiddies' Matinees again
every Saturday morning and these are prov-
ing a great success. The films used are
secured from the University of California,
Exte-'sion Division, and are very carefully
chos' ". The proceeds from the matinees have
beer lonated to the scholarship fund of the
lierl- ' ?y Parent-Teachers Association and
it ir ■'lOped that these will be sufficient to
give ".t least seventeen children a high school
education.
Plan Alterations in
Denver^s Rialto
A. H. VINCENT, manager of the Rialto
Theatre, announces that elaborate
alterations will be made in the Rialto in con-
nection with the installation of a new organ.
New lighting effects, a new orchestra pit,
and a new stage will be installed. Novelty
musical numbers and beautiful scenic pre-
sentations will be a part of each program.
The main object is to have every facility
necessary for the presentation of real high-
class prologues. The work of installing the
organ will be started as soon as the or-
chestra pit and stage is completed.
The postmaster, the druggist and two citi-
zens have bought the interests of C. H.
Rieeder in the Castle Creek Theatre, Lia
Voye, Wyo., and have employed Frank J.
Painter and Lee Wade to take over the active
management of the house. La Voye is lo-
cated near the great Wyoming oil fields.
Dewey Spoor of the Critcher Theatre,
Pueblo, Col., has arrived in Denver for a
visit with exchange managers and a good
doctor. Mr. Spoor is suffering from a rather
seriously infected hand.
Harry Nolan, veteran exhibitor in this
territory, has returned from a month's trip
through the eastern and southern part of
the United States. Mr. Nolan owns theatres
in Pueblo, Grand Junction and Greeley, Col.
Dallas Showmen Hurt
By Automobile
SG. HOWELL of the Colonial and Capi-
• tal Theatres, and William L. White,
house manager, were struck by an automo-
bile at Dallas, Texas, sustaining painful but
not fatal injuries. Both men were taken to
a hospital for treatment.
Having disposed of his theatres at Alice
and Haskell, Texas, H. G. McNee.=e has pur-
chased other theatres at Pearsall and Cotulla,
Texas.
Mrs. H. Boone is erecting a new theatre
building at El Campo, Texas.
Mr. Beauchamp will open his new theatre
at Vernon. Texas, soon.
L. E. Arledge opened his new Lyric The-
atre at Garland, Texas, November 4.
Lee Westerfield has opened his new Palace
Theatre at eiaton, Texas.
Kansas Exhibitor News
Among the out-of-town exhibitors in Kan-
sas City recently: O. K. Mason, Regent
Theatre, Newton, Kas. ; L. Brenninger, Cozy
and Crystal theatres, Topeka, Kas.; Messrs
Miller and Ulamperl, Best and Gem theatres,
Topeka, Kas.; L. W. Hooper, Orpheum Thea-
tre, Topeka, Kas.; Walter Finney, Best Thea-
tre, Parsons, Kas.; B. L. Turner, Panama
Theatre, Burlingame, Kas.; Mr. and Mrs.
Christian, Casino Theatre, Excelsior Springs.
Mo.
J. E. Harper has opened a new Community
Theatre at Blythedale, Mo. G. E. Gamel has
sold the Royal Theatre, Thayer, Mo., to R.
A. GriflSth. The Palace at Royal, 111., will
be taken over by the management of the
opposition house. The Opera House, New-
berg, Mo., is under new management.
Partnership Reported
In Michigan
HS. GALLUP, of Marquette, head of
• che Delft Theatres, Inc., announces
that his firm has gone into partnership with
J. J. Rytkonen of Negaunee in the operation
of the Star and Liberty Theatres in that
upper penninsula city. A new Delft The-
atre is also being erected in Negaunee.
Stephen Szemnoski, who has operated the
New Star Theatre in Wyandotte for sev-
< ral years, will erect a new theatre in De-
troit's Lincoln Park section, a few blocks
I rom the city limits. The building is to cost
$100, 000 and present rlans call for 1,000 seats.
Sam Ackerman's New Bast Side Theatre,
completely remodelled from a smaller struc-
ture, was reopened last week a.= one of the
finest theatres on Detroit's East Side. Ap-
proximately ,$75,000 was spent in improve-
ments and the seating capacity was In-
creased by several hundred.
Carl Neuman, theatre owner at Sturgis,
has been confined to the New Burgiss Hos-
pital in Kalamazoo for the past three weeks
suffering from an acute form of rheumatism.
Ij. a. Moon, proprietor of the I'ninoe The-
atre, Clinrli^volx, pjiMKCd n^viiy at his h<»ine h
few <layM uk» after a Mliort lllneNN. Mr.
Moon nuH very popular «itli film MaleNnieii
anil exchange nianai2^erM and newN of his
death wnM received with nadneKH in the Film
liuildiniir.
Edward Beatty, general manager of the
Rutterfleld Theatrical Circuit, has been con-
fined to his bed for more than a week with
a severe cold.
Board of Arbitration
Named in Seattle
THE personnel ot the Arbitration Board
for 1926 has been completed by the
election of the following exchange mem-
bers who were named at the weekly
meeting of the Northwest Film Board of
Trade : J. A. Gage, Educational, three years ;
W. J. Drummond, Producers Distributing,
two years ; C. M. Hill, Metro-Goldwyn, one
year. The new board will meet on Novem-
ber 19 and name its chairman and secretary.
Ben Fey, owner of the Renton Theatre,
Renton. Wash., packed 'em in to see the
"Freshman'' for two nights, playing to over
55 per cent of the population of his town
and standing out 300 people on opening
night.
The Fensler Theatre, Deer Park, Wash.,
has been sold by its owner, Agnes Fensler,
to Earl D. Mix, who will call it the Family.
William Morelock of the Arcade, Cottago
Grove, Oregon, has installed a transverter
and two Peerless lamps. B. F. Shearer of
Seattle, made the installations.
The Colonial, Grandview, Wash., has been
sold by B. M. Barnett, to a Mr. Rissberger.
plllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll^
I *'A Laugh a Day |
I Keeps Worries |
I Away!'' |
1 One of the slogans suggested 1
■ by the Short Feature Adver- 1
1 tisers' Association for Na- g
I tional Laugh Month that will |
I bring 'em in for you during 1
I January, 1926. |
I Book for National Laugh |
I Month with a Smile! |
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
330
MOVING PICTURE WORLD
November 28. 1925
ANOTHER WARN ING from the Eagle! The bandit, disguised as a French tutor, niters his enemy's own home and presents
another warning from the Eagle. Rudolph Valentino, James Marcus and Vilma Banky in "The Eagle," Valentino's first starring
vehicle for United Artists Corporation, directed by Clarence Brormi.
First of Charles Hoyt Plays Included
Among Productions in Work by Fox
FEATURING the latest telegraphic bul-
letin from Winfield R. Sheehan, vice
president and general manager of Fox
Film Corporation, is the news that "A Trip
to Chinatown" is included in the eighi pro-
ductions just put into work on the Fox lot
in Hollywood for this season's program. It
will be released on February 7.
"A Trip to Chinatown" is one of the ten
great Charles Hoyt plays which Fox Films
has bought. Years ago it established the first
record for a long run on Broadway; then
it took the country by storm with numerous
companies on tour.
The role of the comedy widow in "A Trip
to Chinatown," which is considered by the
theatre world as the greatest part ever writ-
ten for a woman, has been given to Mar-
garet Livingston. Earle Foxe, star of the
Fo.x Van Bibber comedies, will play the
leading male rode. J. Farrell MacDonald
and Harry Woods have important character
parts. Robert Kerr, director of the Van
Bibbers, is behind the megaphone and the
production is under the personal supervision
of George Marshall, Fox comedy chief. It
will be produced as a feature length comedy.
Other productions just launched are "The
Palace of Pleasure," "Daybreak," Tom Mix
in "My Own Pal," "The Johnstown Flood,"
"The Gilded Buttarfly," Buck Jones in "The
Gentle Cyclone," and the modern sequences
of "The Ancient Mariner." "The First Year"
and "The Golden Strain" have been started
within the past two weeks and are now
well along in production.
Emmett Flynn is directing "The Palace
of Pleasure" from the play "Lola Montez,"
by Adolf Paul. It's the story of the pretty
Irish girl who, posing as a Spanish dancer,
left a trail of broken hearts and political
intrigue in the capitals of Europe. Betty
Compson portrays the character of Lola, and
Edmund Lowe is playing the highly romantic
leading male role. Henry Kolker is the
villain of the piece. Harvey Clark, Jacques
RoUens and Nina Ramano have supporting
parts. "The Palace of Pleasure" will be
released on January 10.
Because of his intimate knowledge of Hun-
garian life, Rowland V. Lee was assigned
to direct "Daybreak," based on Dorothy
Brandon's highly successful play, "The Out-
sider." The collection of Hungarian art
and architectural sketches he gathered while
traveling in Hungary are being used in the
present production.
Lou Tellegen has been given the finest
role of his entire career as the Hungarian
gypsy sorcerer in "Daybreak." Jacqueline
Logan and Walter Pidgeon have the roles
of the English dancers who are reigning
favorities of the London and continental
stages. Mr. Pidgeon was loaned to Fox for
this role by Joseph Schenck.. Charles Lane,
Gustav von Selferitz and Roy Atwill are
included in the cast. "Daybreak" will be
released on January 17.
Tom Mix appears in the role of protector
to an orphan girl in "My Own Pal," scheduled
for release on February 28, which the modern
Buffalo Bill has just started filming under
the direction of J. G. Blystone. It is based
on Gerald Beaumont's story, "The Gallant
Guardsman." Olive Borden, who also played
the lead in "The Yankee Senor."
Irving Cummings was engaged by Fox
Films with "The Johnstown Flood" in mind.
He has started this, his first picture under
the Fox banner, with a brilliant cast in-
cluding George O'Brien and Florence Gil-
bert in the heroic leading roles. Anders
Randolf, Paul Nicholson, Paul Panzer, and
Georgie Harris are also in the cast. Scenes
in which George O'Brien does not appear are
now being filmed, and he will join the com-
pany as soon as his work in "3 Bad Men"
is completed. This dynamic epic based on
American annals will be released on Jan-
uary 31.
A company under the direction of W. S.
Van Dyke was assembled at Bishop, Califor-
nia, in readiness to start shooting scenes in
"The Gentle Cyclone" as soon as Buck Jones
arrived. This is his sixth starring vehicle
of the season, scheduled for May 9. Buck
will be surrounded by an abundance of
beauty and talent, with a cast including Rose
Blossom, Marion Harlan, Kathleen Myers,
Jay Hunt, Will Walling, Reed House, Stan-
ton Heck, Grant Withers, and Oliver Hardy.
Chester Bennett has started filming the
modern sequences of "The Ancient Mariner,"
which is the big Fox Christmas special, with
a cast including Clara Bow, Nigel de Brul-
lier, Leslie Fenton, Earle Williams and Hal-
Ian Cooley. Henry Otto has already com-
pleted the fantasy sequences based directly
on Samuel Taylor Coleridge's poem, "The
Rime of the Ancient Mariner."
John Griffith Wray, former Ince director
in chief, has started production of "The
Gilded Butterfly," with Alma Rubens and
Bert Lytcll in the leading roles. Frank
Keenan, Herbert Rawlinson and Vera Lewis
are the other principals. It's the story of a
crafty father who taught his daughter the
world owed them a living, and is to be re-
leased January 3.
Frank Borzage had previously launched
"The First Year," based on Frank Craven's
stage hit, and is now well along in produc-
tion. Matt Moore and Kathryn Perry are
the newlyweds, and the supporting cast in
this great comedy of married life includes
Virginia Madison, Frank Currier, Margaret
Livingston, John Patrick, Frank Cooley and
Carolynne Snowden. This is scheduled for
January 24.
Victor Schertzinger is at Fort Huachuca,
.Arizona, historic old post of the 10th U. S.
Cavalry, filming the outdoor sequences of
"The Golden Strain," ^fo be released on
December 27. This is based on Peter B.
Kyne's Cosmopolitan Magazine story, "Thor-
oughbreds." Kenneth Harlan portrays a
dashing young cavalry officer, and Madge
Bellamy is the belle of the post. The cast
includes Hobart Bosworth, Frank Beal, Ann
Pennington, Grace Morse, Frank McGlynn,
Jr., and Lawford Davidson.
November 28, 1925
MOVING PICTURE WORLD
333
H. B. Warner Signed for
Leading Role in "Silence"
Cecil De Mille "cinched" the forthcoming
Producers Distributing Corporation release,
"Silence," when he signed H. B. Warner for
the leading role.
Mr. Warner played the leading role in the
stage production of "Silence" and carried the
play to a decided hit at the National Theatre
in New York and since the closing of the
New York engagement he has been repeat-
ing the success on tour with the production.
The last stage presentation of the play
was given last Saturday in Philadelphia.
And on Monday Mr. Warner left for Los
Angeles to immediately start work in the
screen version which will be directed by Ru-
pert Julian at the De Mille Studio.
"Silence" is an exceptional tense drama of
the underworld written by Max Marcin. The
screen adaptation was made by Beulah Marie
Dix and it is De Mille's intention to give
H. B. Warner a supporting cast of even
greater dramatic power than the stage
support.
Eight Pictures Being Edited
At the Warner Bros. Studios
EIGHT pictures are now in the process
of editing at the Warner Bros, studio
and will soon be ready for an early
release.
They incuude "The Sea Beast," John
Barrymore's first starring picture. This is
almost ready for showing as it is down to
required footage. Plans for a mammoth
premier showing in New York about the
first of the year are already under way.
Ernst Lubitsch is cutting his latest feature
production "Lady Windermere's Fan," in
which Irene Rich, Bert Lytell, Ronald Col-
man, and May McAvoy are featured. Mr.
Lubitsch brought the final scenes which he
shot at Toronto, Canada, with him when he
returned from New York recently. This
feature will be released in about thirty days.
Hutchinson Analyzes Comedies;
Lists Laugh-Getting Methods
AN ANALYSIS of comedy in the ab-
stract is not an easy task, and it is
perhaps not often attempted. Produc-
ers, like other people, are apt to go by a
sort of "sense of feel" in their estimates
of the value of comedy and comedy scenes.
What appeals to one sense of humor, of
course, does not necessarily appeal to all.
But Samuel S. Hutchinson, veteran showman,
who has just returned to production activity
as head of the Hutchinson Film Corporation,
believes that all humor can be grouped
broadly under five heads, with various sub-
divisions. Mr. Hutchinson is producing "The
Nutcracker," starring Edward Everett Hor-
ton, and as this is the first of a big series
of feature comedies for Associated Exhibitors
release, his views are very interesting, par-
ticularly in view of his fifteen years of ex-
perience in the film and theatre world.
"It seems to me, that alT comedy elements
can be classified as falling under one of the
following units — Repetition, Exaggeration,
Incongruity, Anachronism and Misery," says
Mr. Hutchinson. "If a producer, director
or writer will keep those fou*" divisions in
mind, he can help to create true amusement
in the literal meaning of the word. And it
is not only a question of analysis. In his
ability to tell why a thing is funny, or to
see clearly where it will be funny lies much
of the success of comedy production.
"Repetition is one of the greatest of comedy
values. That is particularly noticeable on
the speaking stage, or in subtitle comedy.
It is not quite so important in situation
comedy, although it has its merit there too,
of course. The more repetition of a line or a
title, even though it is not intrinsically amus-
ing, will get a laugh the third or fourth
time it occurs. I recall particularly a line
from Don Marquis' play 'The Old Soak' —
the catchline, so to speak of the production.
It was simply 'Al's here!' Yet that line, in
repetition, became hilariously funny. The
same thing applies with great force to title
humor in pictures.
"Transposing people or customs away
from their natural orbit and putting them
several centuries in advance of, or behind,
their times, always makes for laughter," Mr.
Hutchinson avers. "Such Anachronism is
what gives most of the comedy to a picture
like 'A Yankee in King Arthur's Court.'
A gent who is dressed in a Crusader's suit
of tin B. V. D.'s, who exclaims 'Odds Bod-
kins!' and who then goes out and leaps
on a motorcycle, for instance, is typical of
what might be called anachronistic humor.
"The pretenses of common, everyday people
in their ludicrous attempts to ape their super-
iors or be something that they are not is
all a part of the Humor of Exaggeration.
"Hogan's Alley," a great comedy, has been
previewed and tried out in several neighbor-
hood houses and was well received. It is
Monte Blue's third starring feature and per-
sonally supervised in production by Bennie
Zeldman. It was directed by Roy del Ruth
and will be one of the big features of the
Warner 1925 program. The cast includes
Patsy Ruth Miller, Willard Louis, Louise
Fazenda, Max Davidson and Ben Turpin.
"His Jazz Bride," with Marie Prevost and
Matt Moore, is almost ready for release.
This is the first picture with this team that
Herman Raymaker has directed.
"The Fighting Edge," a border comedy
drama with Kenneth Harlan and Patsy Ruth
Miller, is nearing its completion. Henry
Lehrman directed.
"The Love Toy," Lowell Sherman's second
starring feature is about completed. This
story will present Sherman in an entirely
new role.
"The Man Upstairs," adapted from Earl
Derr Biggers' story "The Agony Column"
and featuring Monte Blue, finished production
the latter part of last week and has entered
the cutting room. Dorothy Devore played
the leading feminine role.
"The Cave Man" with Matt Moore and
Marie Prevost was finished Saturday. Lewis
Milestone directed. The last two features
are not scheduled for release before the
first of the year.
Falstaff, with his blufif and boastf ulness, is a
fine example. Scores and hundreds of char-
acterizations and situations in our modern
pictures can be classiffed in this category."
MARIE PREVOST CAN COAX ANYTHING OUT OF ALMOST ANY-
BODY but in Warner Bros. "Bobbed Hair" she seems to be having her hands
fuU coaxing her aunt {played by Emily Fitzroy). The story of the picture is a
whimsical one, but exhibitors ivill find it ripping entertainment for their patrons.
334
MOVING PICTURE WORLD
November 28, 1925
THERE'S ACTION IN Cecil B. DeMUle's personally directed feature, "The
Road to Yesterday," which Producers Distributing Corp. will release. This
scene proves it.
Big Throng of Stage and Screen
Stars at ''Stella Dallas" Show
WITH an invitation professional matinee,
which crowded the Apollo Theatre with
folk of the screen and stage, critics and
motion picture experts, and an evening per-
formance at which scores of celebrities in the
spoken drama and of the silver sheet were
present. Samuel Goldwyn presented his latest
film production, "Stella Dallas," to the public
last Monday, November 10, in its New York
and world premiere.
Both afternoon and evening showings, the
latter the first public screening anywhere, were
honored by packed audiences. The professional
matinee was given in honor of Miss Ethel
Barrymore, and it proved to be a happy com-
■-bifiation of the performance so dear to the
hearts of Manhattan stage folk and the "pre-
view" so popular with cinema notables in
Hollywood. The Apollo was full-seated when
the-aftemoon performance began, and all the
stage stars now playing in New York were
present. Among them were Miss Barrymore,
whose comments on "Stella Dallas" inspired
the performance in her honor; Irene Bordoni,
Bruce McRae, Hilda Spong, Mary Boland,
Marjorie Rambeau, Philip Merivale, Violet
Kemble Cooper, A. E. Matthews, Roland
Young, Ina Claire, Laura Hope Crews, Dennis
King, Mary Hay, Marilyn Miller, Clifton
Webb, Sidney Blackmer, Lynn Fontanne and
Alfred Lunt.
In the evening prior to the formal premiere
performance the streets were jammed outside
the Apollo for almost an hour before the open-
ing hour by crowds who braved the gales of
wind sweeping through every opening in order
to watch the screen and stage celebrities as they
arrived. Police handled the crowd without
disorder and a line was kept clear in the lobb>
through which the notables passed before a
packed mass of those who held tickets but
waited to see their favorite actresses and actors
pass in review.
Outbursts of applause were frequent during
the screening of "Stella Dallas", and Belle Ben-
nett who portrays the leading role of Stella
Dallas, and Little Lois Moran, who has the
character of the daughter Laurel, were cheered
again as they entered and took their seats.
The roster of the audience contained the
names of leaders of society, stage, screen, the
art, finance and big business. Among those
seen were Adam Gimbel, Jules Brulatour and
Hope Hampton, Will Hays, Dr. Giannini, Lewis
■Stone, Phil Payne, Arthur Brisbane, Herbert
Bayard Swope, Paul Block, S. Baruch, Flo
Ziegfeld and Biilie Burke, Alice Joyce, Dorothy
Mackaill, Edgar Selwyn, Belle Bennett, Mrs.
Moran, Lois Moran, John Emerson and Anita
Loos, Sam Katz, Richard Barthelmess, Adolph
Zukor, Jesse Lasky, H. B. Franklin, Conde
Nast, Frank Crowninshield, Ralph Pulitzer,
Rex Beach, Gloria Swanson, Leatrice Joy,
Lois Wilson, Walter Wanger and Justine
Johnstone, James Kirkwood and Lila Lee,
Thomas Meighan and Frances Ring, Major
Edward Bowes, Sophie Irene Loeb, Mrs.
F. Trubec Davison, Charles Fuller, Robert
E. Roland Harriman, Reginald Coombe,
A. Lovett, William G. Lyle, Kenneth
O'Brien, Frank P. Shepard, William Sturgis,
Henry G. Taylor, Frederick B. Adams,
Frederic W. Allen, George F. Baker, Jr.,
Henry Stanford Brooks, Mortimer W.
Bruckner, Robert A. Chambers, Robert
Start New Walsh Feature
Version Based On Story by Robert E.
Pinkerton — Has Strong Cast
George Walsh, who is making a series
of six modern, action romances for Chad-
wick Pictures Corporation, will not come to
New York, as previously announced, but will
start work shortly on his fourth starring
vehicle of the current season. The new pic-
ture will be a screen version of "The Test
of Donald Norton," the popular novel from
the pen of Robert E. Pinkerton. The story,
a North Woods mystery thriller, provides a
new background for the fast-moving action
stories for which this star is noted. The
cast is now being selected and will be an-
nounced shortly. It is expected that Joftn
Meredith, who has appeared in several
Walsh features, will be in the cast.
Walsh has recently completed "The Count
of Luxembourg," an adaptation of Frynz
Lehar's popular operetta, in which he vi'iW
be featured with an all-star cast, including
Helen Lee Worthing, James Woods, Mor-
rison, Michael Dark, Lola Todd, Lucille La-
Verne, Charles Requa and Joan Meredith.
"The Count of Luxembourg" will be released
January 15th.
Leonard Begins Production
of "Dance Madness"
Robert Z. Leonard has begun production
of "Dance Madness" at the Metro-Goldwyn-
Mayer studios, where this original story by
S. Jay Kaufman is being produced on an
elaborate scale. Conrad Nagel and Claire
Windsor have the leading roles and head
a cast that includes Douglas Gilmore,
Hedda Hopper, Bert Roach and others.
Fanchon, popular Los Angeles dance
creator, has charge of the dance scenes in
this production, which deals with modern
foibles in dramatic and hilarious fashion.
Much comedy has gone into the creation of
this ultra modern story.
Federico Sagor has made the screen
adaptation.
Mrs. Adams Leaves for Coast
Mrs. E. K. Adams, chief of the west coast
story department for Cecil B. De Mille, will
return to Los Angeles shortly after spend-
ing six weeks in New York City on a quest
for story material for De Mille's 1926-27
program.
In association with Mr. Beahan, head of
the eastern story department of Producers
Distributing Corporaiton, Mr. Adams has
mapped out a tentative 1926-27 program
based upon the very best story material
available; and immediately upon her arrival
in Los Angeles this material will be placed
before Mr. De Mille and John C. FHnn for
their consideration and final selection.
H. Cory, Qayton D. Bosque, Dean Emery,
Herbert L. Griggs, Frank Goulden, Trow-
bridge Hall, W. Averill Harriman, Charles
Hayden, Meredith Howland, Otto H. Kahn,
G. Herman Kinnicutt, Philip Le Boutillier,
Clyde Martin, Langdon P. Marvin, Allan Mc-
Cullah, Victor Morawetz, Richard L. Morris,
Eliphalet N. Potter, William C. Potter, Vernon
S. Prentice, Percy R. Pyne, P. A. Rockefeller,
Charles H. Sabin, Emil M. Scholz, Walter J.
Seligman, William Shillaber, Jr., Frances H.
Sisson, William V\'. Skiddy, Frederick Strauss,
Richard A. Strong, Francis H. Tabor, George
E. Vincent, Curtis Wheeler, George Whitney
and Clark Williams.
Stop Cheating Yourself
Out of Real Profits—
BOOK
MADE WCHr-PRiCE RIGHT- PROFITS RIGHT
BOOK THEM TODAYl
November 28, 1925
MOVING PICTURE WORLD
335
Johnston Back from Coast
Reports That Rayart Schedule Is Completed
60 Days Ahead of Time
W. Ray Johnston, president of Rayart Pic-
tures Corporation, has returned to the New
York offices from California where he has been
supervising the production of the second group
of pictures for the Rayart 1925-6 program. Mr.
Johnston states that already the Rayart schedule
is completed sixty days in advance of their re-
lease dates, having finished to date six Whirl-
wind Westerns, four of the Reed Howes comedy
dramas, seven of the Billy Sullivan fight dramas,
and two Superior melodramas, as well as a
series of Joybelle comedies, starring Gloria Joy
and Eddie Fetherston.
Mr. Johnston also announces the completion
of the Robert Dillon serial, "The Flame
Fighter," starring Herbert Rawlinson.
Stories have been selected and work will start
immediately on the next Superior melodrama,
entitled "Somebody's Mother," which will be
produced by Gersen Pictures Corporation, under
the direction of Oscar Apfel.
Harry J. Brown, producer of the Reed Howes
and Billy Sullivan series, will arrive in New
York during the current week to consult with
Mr. Johnston regarding stories and casts for
the four Reed Howes of the second group and
the five Sullivan pictures yet to be produced.
New Director Making Good
Strayer's Productions Proving to Be Big
Box-Office Success for C. P. C.
Frank R. Strayer, whose latest achievement
is "Lure of the Wild," a Columbia Pictures Cor-
poration production featuring the new marvel
dog, Lightning, was "discovered" by Harry
Cohn, in charge of production for this organi-
zation.
Mr. Strayer, who was formerly one of the
best known assistant directors in the motion
picture industry, was given his first opportunity
to reveal his directorial genius when he was
signed by Harry Cohn to direct "Enemy of
Men."
Harry and Jack Cohn and Joe Brandt, the
executives of Columbia Pictures Corporation,
felt the need of new directors and decided that
Mr. Strayer with his background of many years
of experience associated with the production of
pictures, assistant to many of the best known
directors, would make good with the right
opportunity.
That their confidence was not misplaced is
proven by the long list of successes Frank
Strayer has already achieved, "Enemy of Men,"
"Steppin' Out," and "Lure of the Wild," being
but a few.
Clara Bow to Play Role
of Kittens in Big Picture
Production of "Dancing Mothers," which
Herbert Brenon was to have begun at the
Paramount Long Island studio, has been
postponed because of changes in the cast.
Clara Bow will play the role of Kittens,
the flapper of the Selwyn-Goulding story, in-
stead of Betty Bronson who had been tenta-
tively cast for the part, and Donald Keith
will have the part of Kennethj her young
admirer, for which part William Collier, Jr.,
had been considered. Both Miss Bow and
Mr. Keith were under contract to B. P.
Schulberg, who recently joined Famous.
Alice Joyce, Conway Tearle, Elsie Law-
son and Dorothy Cummings are also in the
cast.
BILL HART TO BILL HART: "HANDS UP!"— A clever double exposure
of the star, who has almost finished "Tumhleweeds," his first for United
Artists Corporation.
Lloyd and Griffith Pictures
Listed for December by F. N.
FOUR pictures that promise much in the
way of box-office value as well as artistic
merit, are scheduled for release by First
National in December. They are "The Splen-
did Road," December 6th ; "Infatuation," De-
cember 13th ; "The Girl From Montmartre,"
December 20th ; "Joanna," December 27th.
A print of 'The Splendid Roa:d" was received
and reviewed at the home office of First Na-
tional last week and according to reports this
is the finest production that Frank Lloyd has
made since "The Sea Hawk." It is based o:i
a story by Vingie E. Roe with the far West of
the gold rush days as a background. There is
drama, comedy and a wealth of human interest
in Mr. Lloyd's handling of this subject.
The second release of the month is Corinne
Griffith in an adaptation of W. Somerset
Maugham's "Caesar's Wife" which, now, goes
under the title of "Infatuation." Following
close upon the success scored by "Classified,"
this Somerset Maugham story provides Miss
Griffith with an opportunity for an unusual
characterization in the role of a fascinating
woman. Malcolm MacGregor, Percy Marmont
and Warner Oland are numbered in the cast
under the direction of Irving Cummings.
Barbara La Marr and Lewis Stone are the
featured players in "The Girl from Mont-
martre," based on a novel by Anthony Pryde
entitled "Spanish Sunlight." Eve Unsell pre-
pared the continuity for this colorful romance.
Assisting the featured players are Robert Ellis,
William Eugene, E. L. Calvert and a number
of other players of note. "The Girl from
Montmartre" is a Sawyer-Lubin production
directed by Alfred E. Green.
Edwin Carewe is the producer of "Joanna,"
a production of the newspaper serial by H. L.
Gates, the circulation of which has run into
millions. The popular qualities of the story
which made this an ideal newspaper serial lend
themselves equally well to motion interpretation,
with Dorothy Mackail as the fortunate heroine
who inherits $1,000,000 and Jack Mulhall as the
hero. "Joanna" is an ideal blending of romance,
realism and adventure.
Joe Rock In New York
Joe Rock, who is producing a series of
S' mdard Fat Men and Blue Ribbon com-
edies for Standard Cinema Corporation and
F. B. O. release, is spending ten days in
New York, conferring with F. B. O. execu-
tives. Mrs. Rock and their baby daughter
Philippa, is with him.
I "Steppin' Out" Plays |
I to Capacity |
I The Columbia production, "Steppin* i
I Out," smashed all box office records §
I at the Capitol Theatre, Chicago, play- |
I ing to capacity houses for the entire |
1 period of its engagement. This picture 1
1 has been accorded enthusiastic re- 1
i ceptions wherever shown and has I
I played to packed houses consistently. I
I Every exhibitor has spread himself to |
i advertise "Steppin' Out," realizing that g
I in this picture he had one of the best !
i independent productions of the year. 1
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336
MOVING PICTURE WORLD
November 28, 1925
AS THEY ARE IN "THE SPLENDID CRIME"— William de Milk is the
author and produced this Paramount feature in which Bcbe Daniels and Neil
Hamilton play the leading roles.
New York's Prettiest Girl
Receives 6 Months' Contract
DOROTHY M. KITCHEN was the
unanimous choice of the judges and of
the audience at four different perform-
ances at the Hippodrome for "Peg of New
York," the wind-up of the greatest newspaper-
theatre-picture tie-up ever arranged. More than
65,000 New York girls entered the Universal
exploitation contest, of whom 22 semi-finalists
packed the huge New York playhouse four con-
secutive night performances. The judges were:
Howard Chandler Christy, famous illustrator ;
Mrs. Oliver Harriman, society matron ; Dr.
Robert Bachman, Philadelphia artist ; George
M. Cohan, Broadway star and musical comedy
producer, and Miss Dorothy Herzog, Daily
Mirror movie critic.
Credit for the comprehensive arrangements
tying-up Universal's "See America First ' New
York picture with the Keith-Albee circuit,
comprising Keith, Moss and Proctor houses,
goes to William C. Herrmann, manager of
Universal's Big "U" Exchange; Charles Mac-
Donald, General Exploitation Manager of B. S.
Moss, and C. E. Holah, in charge of Universal's
trans-continental "studio on wheels." Several
conferences with Messrs. Arthur White, Mark
Luescher, J. J. Murdock and J.. H. Maloney
resulted in enthusiasm for the project.
In addition to several weeks' pictorial and
cditoVial publicity in the New York Daily Mir-
ror, unlimited advertising and exploitation was
accorded the project by more than a score of
theatres in their elimination trials. One of the
features of the Hippodrome performance was
the appearance on its huge stage of Universal's
"See America First" trailer.
Books "Syd" Chaplin Film
for Its Eighth Anniversary
As the feature attraction in the celebra-
tion of its eighth anniversary week, the Cali-
fornia Theatre, San Francisco, booked "Syd''
Chaplin in "The Man On the Box," the
production in which the comedian is scoring
a big hit on the Warner Bros, schedule.
The theatre also secured the presence, in
personal appearance, of "Syd" Chaplin and
"Chuck" Reisner, who directed the picture
and seconded the star in comedy stunts.
Both men appeared on the stage on the
opening Saturday and Sunday of the run
and were accorded an enthusiastic welcome.
Garver Joins De Mille
Oliver B. Garver, a former Los Angeles
newspaper man, and more recently in the
advertising business in Hollywood, has been
secured for the publicity department of the
De Mille Studio by Barrett C. Kiesling, pub-
licity director. Garver will start immediately
publicizing Rod La Rocque, Leatrice Joy,
Lillian Rich, Vera Reynolds and other Cecil
B. De Mille players.
Starts "So This Is Mexico"
With the engagement of the complete cast,
work was launched recently by Richard
Talmadge on his new production for F. B. O.
"So This Is Mexico." The story is by James
Bell Smith, who has authored many of the
recent Talmadge comedy melodramas. The
cast includes besides Mr. Talmadge, Louise
Lorraine, Charles Clary, Henry Herbert and
Charles Mailes. Noel Smith will direct, Al-
bert Mazetti will assist and Jack Stevens
will handle the cameras.
\Vorking on New Mix Film
Fox Starts Casting for "My Own Pal," •
Gerald Beaumont Story
Casting has just started at the Fox West
Coast Studios for the latest Tom Mix pic-
ture, to be called "My Own Pal." The
scenario is by Lillie Hayward, from a story,
"The Gallant Guardsman," written by
Gerald Beaumont.
Beaumont has for more than three years
been getting at least one story a month pub-
lished in the better magazines and has come
to be regarded as another author with a
box-office name. His cleverness of plot and
swiftness of action are particularly well
brought out in this Tom Mix starring ve-
hicle, which will be directed by J. G. BIystone.
Olive Borden, who will have the feminine
lead, will also be seen with Tom Mix in
"The Yankee Senor." The cast, in "My
Own Pal," is truly notable, having in it Tom
Santschi, Paul Panzer, Virginia Marshall,
William Calvin, Grace Goodall, Tom Mc-
Guire, Helen Lynch, Ben Bard and Jacques
Rollens, not forgetting Tony the wonder
horse. Additions to the cast, about to be
chosen, will soon be announced.
F. B. O. Western Stars
Speeding Up Production
F. B. O.'s three whirlwind western stars
are speeding up the production trail.
Fred Thomson and Silver King have just
finished "All Around Frying Pan" and are
preparing to launch their next, as yet un-
titled.
Tom Tyler has just completed "The
Wyoming Wildcat" and is working on "The
Cowboy Musketeer."
Bob Custer has finished "The Ridin'
Streak" and is filming "The News Buster."
Dave Kirkland is directing Thomson; Bob
De Lacy, Tyler; and Del Andrews is hand-
ling the megaphone for Custer.
Preparing for "The News Buster'
Bob Custer, F. B. O. wxstern star, is work-
ing at full speed these late autumn days
in Hollywood. He has just finished "The
Ridin' Streak," under Del Andrew's direction
and will shortly launch "Tiie News Buster."
The latter story is an original by William
Branch and relates the adventures of a cow-
boy reporter. The comedy elements of the
narrative will be strongly developed, it is
stated.
s^iniiiiiiiiiiii
iililililliliiililiilllllllllllllllllllllllllllllllllllllllllllllllllillllllllllllfl
1
''What a Whale a |
Difference a Few |
Laughs Makey^ |
One of the slogans suggested |
by the Short Feature Adver- i
tisers' Association for Na- |
tional Laugh Month that will |
bring 'em in for you during 1
January, 1926. I
I Book for National Laugh |
I Month with a Smile! |
Riiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiw
November 28, 1925
MOVING PICTURE WORLD
337
Schlesinger Off to London
To Arrange Memorable Premiere of Barry-
more in "The Sea Beast"
Gus Schlesinger, in charge of Warner
Bros.' foreign department, has left New York
for London. Within a week he expects the
first print of John Barrymore's big special
production, "The Sea Beast," to follow him
and Schlesinger will enter at once upon ar-
rangements for a London premiere which
he intends shall be in keeping with the mag-
nitude of this attraction and prove memorable
in British cinema history.
Only a short time before his departure for
England, the foreign department head re-
turned to New York from the Warner West
Coast Studios, where he acquainted himself
thoroughly with every detail of the 1925-26
production schedule. "The Sea Beast" was
still in process of production when he reached
the coast and much time was spent in dis-
cussing with Mr. Barrymore various features
incorporated in this attraction. In all ar-
rangements, even to the casting of the pro-
duction and the exercise of a general super-
vision over the preparation of the scenario,
the star was active.
Schlesinger was captivated by "The Sea
Beast" and returned to New York predict-
ing a notable world-wide triumph.
Schlesinger expects to remain abroad at
least until the middle of next spring. Fol-
lowing the London premiere he contemplates
a wide tour of the continent. In Paris and
other capitals and key centers he will ac-
quaint exhibitors with the attractions in-
cluded in the Warner Forty.
"Perfect Clown" Released
Larry Semon's Latest Feature Comedy Is
Second Chadwick Film for November
"The Perfect Clown," Larry Semon's latest
feature comedy, which is said to promise
an even greater success than "The Wizard
of Oz," was released on November 15, being
the second Chadwick Pictures Corporation's
release of the month. "Blue Blood," George
Walsh's second modern action romance, was
released on November 1.
"The Perfect Qown," which was written
especially for Semon, is typical of the recent
pictures of this star, in that it is lavish in
settings, spectacular in production and offers
a Cf'St of many stellar favorites. Dorothy
Dw n, leading woman in the "Wizard of
Oz,' again plays opposite the star. Oliver
Ha' dy, the Tin-Woodsman in the former
production, plays one of his typical roles.
Others include Kate" Price, a favorite since
the first days of motion pictures, Joan Mere-
dith, who has appeared in several recent
Chadwick Pictures, Otis Harlan and G. Howe
Black.
Larry Semon nad Dorothy Dwan, who is
Mrs. Semon, are now in New York, having
come here for the preview, which will be
announced shortly.
Greta Garbo's First Film
Greta Garbo, noted Scandinavian screen
actress, will make her first American screen
appearance in "The Torrent," a Cosmopolitan
production for Metro-Goldwyn-Mayer to be
directed by Monta Bell from the famous
Blasco Ibanez novel, adapted to the screen
by Dorothy Farnum.
Ricardo Cortez has been signed by M-G-M
for the leading male role. The supporting
cast includes Gertrude Olmsted, .Edward Con-
nelly, Maurice Kains and Lucien Littleficld.
ON THE DOTTED LINE . . . President W . Ra-^ Johnston, of Rayart, gets Jack
Perrin's name in the right place on a contract so that the popular star can put eight
stories from published fiction into Rayart' s widening distribution areas.
Four First National Pictures
Go Into Work at Hollywood
FOUR pictures for First National release
go into production December 7th at the
Hollywood studios, according to latest
reports from the coast. The pictures are "The
Second Chance," "Kiki," "East of the Setting
Sun" and "Mile. Modiste."
"Kiki" is the famous Belasco play in which
Lenore Ulric scored on the stage and which has
been selected as the starring vehicle for Norma
Talmadge. Hans Kraly has nearly completed
the continuity and by the second week in Decem-
ber everything should be in readiness for the
shooting of the first scenes under the direction
of Clarence Brown.
The filming of "East of the Setting Sun"
starring Constance Talmadge, was delayed until
the first part of December in order to perfect
the script, being prepared by Erich von
Stroheim. Mr. von Stroheim has devoted
many weeks to the writing of this continuity.
The famous director, in addition to handling
the megaphone, will play an important part in
support of Miss Talmadge.
Corinne Griffith is now in New York assem-
bling a lavish wardrobe for "Mile. Modiste."
She will return to the First National studios
on the Coast within a few days, prepared to
start work on the adaptation of the famous
musical comedy success, under the direction of
Boston Premiere of
"The Man of the Box"
"Syd" Chaplin in the Warner Bros." at-
traction, "The Man On the Box," is to have
its Boston premiere at the New Metro-
politan Theatre December 14. The length of
the run is yet to be determined. The Metro-
politan is a Famous Players-Lasky hoilse.
Robert Leonard. Adelaide Heilbron is writing
tlie continuity.
The fourth picture scheduled is "The Second
Chance," based on a story by Mrs. Wilson
Woodrow. Eve Unsell is working on the con-
tinuity.
F. B. O. Buys New Stories
New stories, announced for production at
F. B. O. are : "Bright Lights," by Fred Ken-
nedy Myton for Evelyn Brent: "So This is
Mexico!" by James Bell Smith, featuring
Richard Talmadge; "The Wild Bull of the
Campus," starring Lefty Flynn ; "The Fate of
the Wolf" for Tom Tyler, and "The News
Buster" for Bob Custer.
Other published and original stories are
being purchased and prepared by F. B. O.'s
editorial staff under the supervision of J.
G. Hawks, scenario editor, and John C. Brow-
nell, home office scenario head.
You Can't Bunk The Public
It Knows What It Wants
Are What They
Want and Like
BOOK THEM TODAY!
338
MOVING PICTURE WORLD
November 28, 192S
Barthelmess, at Sing Sing,
Awards $50 to ''Jimmy" Dunn
RICHARD BARTHELMESS stood on
the rostrum in the large assembly
hall in Sing Sing Prison, last Tues-
day evening, and faced a barrage of ap-
plauding admirers for several minutes. The
clamor rose to deafening proportions as more
than fourteen hundred men thundered their
applause of one of their favorite screen stars.
When the ordeal ended for "Dick," he ad-
dressed the boys, and awarded prizes of
various surris of money to more than a dozen-
of the gang who had submitted reviews of
the forthcoming Barthelmess-Inspiration-
First National picture, "The Beautiful City."
Warden Lewis E. Lawes was unavoidably
absent.
This new Barthelmess picture was shown
to the gang at Sing Sing several weeks ago,
and prizes aggregating $100 were donated
by the star to be distributed among the
"wise guys" — men whose opinions on some
subjects are well worth knowing. It is in-
teresting to know that more than 250 guests
in the Hotel Lawes submitted unerring judg-
ments on "The Beautiful City."
James ("Jimmy") Dunn, who has crowded
a wealth of experience in a few years, de-
posited first prize, $50, with the financial
bureau at Sing Sing. Albert A. Hatten
was winner of second money, $25. Hatten
submitted with his review a pen and ink
impression of the star of "The Beautiful
City." This drawing deserves commenda-
tion. Mr. Barthelmess will retain the original.
Third prize, $15, was awarded to William
Mallinson Schulman. Ten prizes of $1 each
were awarded to Peter McDermott, Thomas
Coby, E. A. H. Till, David Cohen, Moe Tur-
man, Nelson H. Boone, Lester Garstenberg,
Sidney Brown, James Traina and "Jim" (Just
plain Jim. There ain't no more to it!).
Mr. Barthelmess delivered a very appro-
priate address to the boys. Dick was at his
best, and he was the embodiment of sin-
cerity as he shot his points one after an-
other at the gang. He spoke of other screen
stars. Tommy Meighan (no one but Tom
has ever been allowed to "shoot" a picture
in Sing Sing — in this instance, "The Man
Who Found Himself") and others.
There was a lump in Dick's throat (a frog,
or something) when he concluded, and turned
and walked firmly ofif the stage. The Barth-
elmess voice seemed to go out — it died away
and was lost, finally, in another burst of
applause.
When "Jimmy" Dunn's review of "The
Beautiful City" was read, a few moments
later, the gang was in an uproar. In part,
"Jimmy" wrote :
"Last night in Sing Sing Prison one of
my pet aversions of the films, which had be-
come a shibboleth, was utterly and irre-
vocably destroyed. The picture shown for
the entertainment of the inmates of the
Big House was a pre-release of the First
National, 'The Beautiful City,' starring Rich-
ard Barthelmess and featuring Dorothy Gish.
"The story with its fairy tale ending where
everybody lives happily ever after, filled with
pathos and piquant human interest, was of
unusual interest to me, but the sob-sisters
of the press and the critics may have that
field to themselves. They may eulogize or
perversely pan it to their heart's content.
Upon a few of the scenes, however, I am
girded to do battle with any or all them.
"What a wind-up! The fight between
Changes in Field Staff
Warner Bros. Make J. S. Hebrew Branch
Manager of Philadelphia District
Several important field changes in the
Warner Bros.' organization were announced
by Sam E. Morris, general manager in charge
of distribution.
J. S. Hebrew, who had been manager at
Philadelphia, becomes a division manager.
He will have charge of the Philadelphia
branch, with supervision over Washington
also.
Harry E. Weiner, who has been a mem-
ber of the Philadelphia staff, and formerly
sold Warner product for a franchise-holder,
was named Washington branch manager.
W. H. Rankin has been transferred from.
Seattle, where he was a member of the sales
staff, to Salt Lake City, where he becomes
branch manager, and O. P. Hall has be-
come branch manager at Atlanta. Hall was
with the Fox organization three years.
The Warners also formally reopened their
New Haven branch this week, with Paul J.
Swift again in charge.
Richard Barthelmess and William Powell,
with the Chinese background, had the gang
on their feet from start to finish. Once,
in the stokehole of a British tramp, I saw
a fight between a Lascar and a Finn, ia
which the Lascar lost an eye and the Finn
three fingers — the Lascar had a knife you
could row a boat with. This movie fight
did not quite equal that, but it is, by far,
the best rough-and-tumble two-man scrap I
have ever seen in pictures. Jack London
might have described it, I can't find the
words, but — well, see the picture yourself."
Some of the other "professional" reviews
were very interesting, but space does not
permit further extracts from the winning re-
views.
STIRRING SCENES FROM THE BIG I'lrst Aalional Picture, "The Beautiful City," starring Richard Barthelmess and
featuring Dorothy Gish. This picture was shown in Sing Sing Prison for "professional" review.
November 28, 1925
MOVING PICTURE WORLD
341
"Last Edition" and "Keeper of the Bees"
Get First Run Bookings in Big Houses
/. /. SCHNITZER
Vice-President of F . B. O. in
Charge of Production
AN enviable record for first run book-
ings on F. B. O. product is being
established by the sales department of
the company, as a result of the painstaking
effort of J. I. Schnitzer, vice-president in
charge of production and his production staff
in making pictures possessing definite box-
office and exploitation values, and of the
equitable distribution policies inaugurated by
Colvin W. Brown, vice-president in charge
of distribution.
Concrete evidence that F. B. O. pictures
are being booked extensively and largely by
the best and biggest first runs throughout the
country is contained in an announcement
from Colvin W. Brown that to date hundreds
of first run theatres have already contracted
for "The Last Edition" and "The Keeper of
the Bees," the former a November and the
latter an October release. The list of theatre
bookings which follows is but a portion cf
the contracts with which the sales depart-
Two F. B. O. Pictures
Eagerly Sought by
Exhibitors
ment has been flooded for the last two weeks.
"The Last Edition," an Emory Johnson
production which glorifies the men employjd
on a newspaper, was given a Broadway
showing in New York where it played at
B. S. Moss' Cameo Theatre. The film has
been booked for early showing at the follow-
ing houses:
Clinton Square Theatre, Albany, New
York; State Theatre, Utica, N. Y.; Albany
Theatre, Schenectady, N. Y.; American
Theatre, Troy, N. Y.; Strand, Knoxville,
Tenn.; Capitol, Macon, Ga.; Empire, Mont-
gomery, Ala.; Modern and Beacon, Boston,
Mass.; Fay's, Providence, R. L; Olympia,
Worcester, Mass.; Capitol, New Bedford,
Mass.; Olympia, Lynn, Mass.; Rialto,
Columbia, S. C; _ Randolph, Chicago, 111.;
Orpheum, Rockford, 111.; Capitol, Charleston,
W. Va.; Rivoli, Toledo, O.; Valentine, Can-
ton, O.; Broadway Strand, Detroit, Mich.;
Isis, Grand Rapids, Mich.; Strand, Flint,
Mich.; Regent, Saginaw, Mich.; Regent,
Jackson, Mich.; Capitol, Dallas, Texas;
Royal, San Antonio, Texas; Queen, Houston,
Texas; Capitol, Ft. Worth, Texas; Wigwam,
El Paso, Texas; America, Denver, Colo.;
Strand, Colorado Springs, Colo.; Capitol, Des
Moines, Iowa; Colonial Indianapolis, Ind.;
Walnut, Louisville, Ky.; Strand, Tampa,
Fla.; Orpheum, Topeka, Kansas; Pantages,
Los Angeles, Cal.; Rivoli, San Diego, Cal.;
Capitol, Little Rock, Ark.; Madison, Madison,
Wis.; Pantages, Minneapolis, Minn.; New
Princess, St. Paul, Minn.; Olympia, New
Haven, Conn.; Poll's, Bridgeport, Conn.;
Capitol, Hartford, Conn.; Rivoli, Paterson,
N. J.; Criterion, Oklahoma City, Okla. ;
Victoria, Philadelphia, Pa.; Regent, Scranton,
Pa.; Virginia, Atlantic City, N. J.; Cameo,
Pittsburgh, Pa.; Columbia, Portland, Ore.;
American, Salt Lake City, Utah; Rialto,
Butte, Mont.; Grand, St. Louis, Mo.;
Columbia, Seattle, Wash.; Clemmer, Spokane,
Wash., and the Rialto Theatre, Washington,
D. C.
Many Big Specials Offered
by F. N. Under One Contract
UNDER a selling plan just announced by
First National Pictures, five million dol-
lars worth of special productions be-
come available to every theatre in the United
States and Canada that has not yet played them.
The five million dollars represents the actual
cost of production, prints and advertising of
the eight First National specials which may
be sold under one contract. They are pictures
which have proved big money-makers wherever
shown, including three Norma Talmadge pic-
tures, the tremendously popular "The Sea
Hawk" and "Abraham Lincoln," just awarded
the Photoplay Magazine medal as the best
picture of the year. ,
The eight pictures on the list are, Frank
Lloyd's "The Sea Hawk," starring Milton Sills
and conceded to be one of the finest productions
ever made; Al and Ray Rockett's wonderful
portrayal of "Abraham Lincoln"; "Secrets."
"The Lady" and "The Only Woman," three of
the most popular pictures in which Norma Tal-
madge has been starred ; "Quo Vadis," the
great Italian spectacle presenting V.mil Jannings
in the role of Nero ; "The Scarlet West," an
epic of the West filled with the most thrilling
sort of dramatic action, and "Sundown," an-
other Western story of epic proportions deal-
ing with the passing of the cattle barons.
Every picture on this list has profited by
nation-wide advertising in magazines and news-
papers. The box-oflSce value of all of the pro-
ductions has been proven at the leading
theatres of the country.
COLVIN W. BROWN
Vice-President in Charge of
Distribution of F. B. O.
As fine a record has already been scored
by "The Keeper of the Bees," J. Leo
Meehan's film version of Gene Stratton-
Porter's famous novel. The first run book-
ings include:
Clinton Square Theatre, Albany, N. Y.;
State Theatre, Utica, N. Y.; Albany Theatre,
Schenectady, N. Y.; American Theatre, Troy,
N. Y.; Strand, Knoxville, Tenn.; Capitol,
Macon, Ga.; Empire, Montgomery, Ala.;
Beacon and Modern, Boston, Mass.; Fay's,
Providence, R. I.; Olympia, Worcester,
Mass.; Capitol, New Bedford, Mass.;
Olympia, Lynn, Mass.; Rialto, Columbia,
S. C; Randolph, Chicago, 111.; Orpheum,
Rockford, 111.; Capitol, Charleston, W. Va.;
Rivoli, Toledo, O.; Strand, Canton, O.;
Broadway Strand, Detroit. Mich.; Isis, Grand
Rapids, Mich.; Strand, Flint, Mich.; Capitol,
Dallas, Texas; Royal, San Antonio, Texas;
Queen, Houston, Texas; Capitol, Ft. Worth,
Texas; Wigwam, El Paso, Texas; Colorado!
Denver, Colo.; Strand, Colorado Springs,
Colo.; Capitol, Des Moines, Iowa; Colonial,
Indianapolis, Ind.; Alamo, Louisville, Ky.;
Strand, Tampa, Fla.; Palace, Wichita,
Kansas; Orpheum, Topeka, Kansas; Pan-
tages, Los Angeles, Cal.; Rivoli, San Diego,
Cal.; Capitol, Little Rock, Ark.; Gorden,
Milwaukee, Wis.; Pantages, Minneapolis,
Minn.; New Garrick, St. Paul, Minn.;
Olympia, New Haven, Conn.; Poll's, Bridge-
port, Conn.; Capitol, Hartford, Conn.; Rivoli,
Paterson, N. J.; Criterion, Oklahoma City!
Okla.; Karlton, Philadelphia, Pa.; Strand,
Scranton, Pa.; Virginia, Atlantic City, N. J.;
Cameo, Pittsburgh, Pa.; Rivoli, Portland',
Ore.; American, Salt Lake City, Utah; Rialto'
Butte, Mont.; New St. Louis, St. Louis, Mo '
Columbia, Seattle, Wash.; Clemmer, Spokane
Wash., and the Rialto, Washington, D. C
January, 1926,
Is Short Feature Month.
Get Ready Now.
Glhpough the E)OX-0(Pice ^ndov
J (^viewers' Views On feature ^Lltns
Sdit&cL btj C.S.SeiveLL
"Stella Dallas"— United Artists
Samuel Goldwyn Picture One of Finest Ever Made,
Is Truly a Dramatic and Emotional Masterpiece
WHAT A PICTURE! "Stella Dallas,"
Samuel Goldwyn's first release
through United Artists, is truly a
masterpiece. We unqualifiedly believe it to
be one of the finest pictures ever produced.
Frankly we doubt if it has ever been equaled
and are sure that it has never been surpassed
in the tremendous sweep of its emotional
appeal or the poignancy of its soul-stirring
drama of mother-love and sacrifice.
"Stella Dallas" lays bare a woman's soul.
We present the outline of the plot but mere
words fail to convey moCjS^than a suggestion
of the power of the- story to twine itself
around the heart. Upon the suicide of his
father who has embezzled funds, Stephen
Dallas, reared in luxury, forsakes, his sweet-
heart Helen and hides in a mill town. Lonely,
he succumbs to the blandishments of Stella.
For a while their married life is happy and
a baby girl is born. Stella, however, never
rises to Stephen's social level. She dresses
gaudily, her ideas and tastes are crude, her
boon companion is a horseman of the coarse
type. Stephen finally leaves her but allows
her to keep the child. Laurel.
Years pass. Laurel grows up. Stella is
brought to a realization of the fact that she
is a drag on Laurel who takes after her
father. Stifling her pride she agrees to a
divorce so Stephen can marry Helen, now a
SUPERIOR QUALITY
Is the Reason for
the
of
GOERZ
FILM RAW STOCK
Use This Formula for Best Results:
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GOERZ NEGATIVE RAW STOCK
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Sole Distributors :
Fish-Schurman Corporation
45 West 45th Street
New York aty
1050 Cahuenga Avenue
Hollywood, Cal.
IN CANADA
John A. Chantler & Co.
226 Bay Street Toronto, Ont.
Reviewed by C. S. Sewell
Cast
Stephen Dallas Ronald Colman
SteUa Dana.4 BeUe Bennett
Helen Morrison Alice Joyce
E:d Munn Jean Heroholt
Lanrel Dallas Lois Moran
Richard Grovesnor. .. Douglas Fairbanks, Jr.
Miss Philibam Vera Lewi*
Based on novel by Olive Hi^slns Pronty
Scenario by Frances Marlon.
Directed by Henry King.
Len«rth — 1045? feet.
widow, to provide Laurel with a proper home
and "mother," but Laurel refuses to leave her
own mother. Stella, deciding that no
sacrifice to too great for her daughter's
happiness, hunts up her friend Ed, now a
drunkard, and tells Laurel she is going to
marry him and sends her to visit her father
on the plea that she and Ed are going away
for a year. Laurel resumes her romance
with a fine young fellow and they are
married, while Stella in the rain outside
watches the ceremony and leaves weeping,
but happy that her sacrifice has not been in
vain.
From every standpoint the handling of this
production is superb. It is true that Mr.
Goldwyn selected a story with wonderful
possibilities, but unlimited credit is due to
Frances Marion who, in her scenario, caught
the woman's viewpoint of a woman author's
story of the depths of a woman's soul and
conveyed this to Henry King who transferred
it to the screen, retaining the tremendously
vital and human note that distinguishes this
picture. Their work, however, would have
gone for naught without the truly remarkable
assistance of the players.
Miss Bennett's portrayal of the mother is
magnificent. Called upon to depict Stella at
three ages, the manner in which sM has
registered the physical as well as the mental
changes is remarkable. Without obvious
makeup she actually seems to grow not only
older but heavier. Some may feel that she
overdressed the role, but Stella was that type
of woman and the dramatic contrast of her
renunciation is greater therefor. No matter,
so terrific is the emotional sweep of the latter
reels that the Stella that is unfolded there
obliterates the earlier impressions. In place
of the unsympathetic character as originally
developed she makes her a woman who so
"gets" you that, contradictory as it may seem,
you are made to feel that the ending really
is a happy one, for Stella is happy and you
join in her happiness.
Every bit as fine as Miss Bennett's por-
trayal is that of another Goldwyn "find" Lois
Moran, as the daughter. Laurel. Both as a
little girl of ten and as a grown-up young
woman, her work is superb. Ronald Cole-
man as the father, and Alice Joyce as Helen,
are excellent but have little to do. Jean
Herscholt as the horse trainer gives a re-
markably efifective performance.
There are a number of lighter touches,
particularly in the first half, that are effec-
tive. This section is largely devoted to
planting the groundwork of what is to come
and building up the characterizations which
are remarkably true to life. In the latter half
everything is staked on the emotional appeal.
There are flashes of the seamy side of exis-
tence, but they are quickly passed. After all
"Stella Dallas" is a page from life itself, and
life is not all roses.
This picture is a fine example of dramatic
concentration, the story is carried along by
a few characters, there is not the slightest .
deviation from the main thread, the con-
tinuity and cutting are excellent, and the
result in a remarkably straightforward un-
folding of the theme, holding the interest
with unusual intensity.
There are many superb moments. The
pathos of Laurel's party to which no one
comes, the numerous emotional heights, the
delightful bit of comedy relief furnished by
Douglas Fairbanks, Jr., just at the right
moment to relieve tremendous dramatic
tension.
We feel as if we could go on indefinitely
extolling the merits of this picture, which is
practically faultless. Many factors contribute
to make it so, but after all, it is the tremen-
dous appeal to the heart and the sublimity
of the emotional force that distinguish it.
Time and again there is a scene which makes
you feel that here is the highwater mark of
drama and emotion, only to be followed by
another reaching even loftier heights up to
the tremendously powerful finish.
There are few so blase that they won't
feel a tug at the heart, a lump in the throat
and moist eyelids while viewing "Stella
Dallas" and enjoy it. Its appeal is elemental
and universal, for the mother's sacrifice can
be understood and appreciated by all classes.
Women will rave over it, and men, too, will
feel its tremendous force.
"Stella Dallas" is truly a masterpiece.
Mr. Exhibitor: A«k at the Film Exchanvea
for the
^AematicMu
2t'« little to Bsk for, but it'i the only
reliable aid you can give your musicianf
to help put I he picture over
November 28, 1925
MOVING PICTURE WORLD
343
"Lord Jim'^ — Paramount
foseph Conrad's Story Vividly Presented
With Percy Marmont as the Man Who Won
RANKING as one of Joseph Conrad's
best stories, "Lord Jim," is a powerful
study in human nature, and Paramount
has labored faithfully to bring to the screen
as much as possible of the atmosphere of the
story in a production by Victor Fleming.
Although it was made in California, the
atmosphere of the Malay locale is wonder-
fully well reproduced, and this is not merely
a matter of scenery and dressed up exteriors.
It has atmosphere, and the leading players
have been selected with a view to realizing
as fully as possible the characters of the
book.
It was almost inevitable that Percy Mar-
mont should have been selected for the title
role; indeed it might be that Marmont's
availability was responsible for the selection
of the story, for he has become identified
with the screen depiction of this precise type
of character, and he gives a fine perform-
ance.
It is not an appealing character, this man
of weak decisions, who pays for one hesi-
tant moment with a couple of years of effort
and wins back only to fall into another
error for which he pays with his life, but
Reviewed by Epes W. Sargent
it is a fine character study and Mr. Marmont
makes the most of it.
The play deals with a seaman who joins
a cowardly captain and his stenchful crew
in deserting a boatload of Muslin pilgrims
on their way to Mecca. He is hypnotized
into turning his back on his duty, but hyp-
notism is no alibi in an Admiralty Court
and he loses his mate's certificate.
The stigma follows him until an under-
standing merchant sends him to a remote
Malay settlement, where he grows in power
Cast
Lord Jim Percy Marmont
Jewel Shirley Mason
Captain Brown Noah Beery
Cornelius Raymond Hatton
Stein Joseph Dovrling
Dain Waris George Masrill
Sultan Niclt de Ruia
Seoggins J. Gunnls Davis
Yanitee Joe Jules Conies
Taiiib Itant Duke Kahanantoku
From the novel by Joseph Conrad.
Scenario by John Russell.
Directed by Victor Flemingr.
Length 6,703 feet.
until he shares authority with the son of
the Rajah.
The captain and his crew, likewise black-
listed, have turned pirates and are led to the
settlement by the former factor at the
settlement, whom Jim has kept on through
a fellow feeling of pity until he has become
impossible. The same pity for the under
dog leads him to turn the pirates loose, and
they repay his generous act by killing the
son of the Rajah. Jim pays with his own
life for the loss of the Rajah's son.
It is a sombre story, but gripping, and
Noah Beery, as the Captain, and Raymond
Hatton as the deposed factor contribute ma-
terially to the effect. Nick de Ruiz is excel-
lent as the Rajah and Shirley Mason is
winning as the factor's stepdaughter.
The story has been done with such care
for detail that it seems surprising that a
leader should be permitted to tell that the
boat was conveying a load of pilgrims to
Mecca to the tomb of Mohammad. The
pilgrimage is to the sacred enclosure at
Mecca. The tomb of the Prophet is at
Medinah. It is an unimportant lapse but an
odd one to pass unnoticed.
WHEN you start in to take stock of
the things to be thankful for next
Thursday, add "Stage Struck" to
the list. It is not Gloria at her best, per-
haps, but it is Gloria at her most profitable.
When you see Gloria, as the "Masked Mys-
tery," spar a round with the vampish lead-
ing woman of the floating theatre you will
forget her high-hatting in "Sans Gene" and
"The Coast of Folly" and welcome the re-
turn of the screen's cleverest woman comic.
This is not in disparagement of Miss
Swanson's more ambitious work. She has
her moments of real dramatic fire in her
dramatic roles and you can't blame her for
wanting to exhibit that talent, but when she
stoops to the cap and bells she is genuinely
funny in her own right and by the grace of
the gag men. There are many clever dra-
matic players who cannot do comedy. Miss
Swanson is at her entertaining best in plays
such as this and "Manhandled."
"Stage Struck" is thin as to plot and bald
as to dramatic suspense. Highbrow news-
paper critics will slam the plot, but if you
want to have a real laugh and a lot more,
Cast
Jennie Hagren Gloria Swanson
Orme Wilson Lawrence Gray
Lillian Lyons Gertrude Astor
Hilda Wagmer MariB^erlte Evans
Back . .' Ford Sterling
Mrs. Wasner Carrie Scorlt
Mr. Waisrner Emit Hoch
Soubrette BlarKery Whittlngton
Story by FVank R. Adams.
Scenario by Forrest Halsey.
Directed by Alan Dwan.
Length — 6,801 feet.
"Stage Struck" — Paramount
Gloria Swanson in Broad Cornedy Role Is
Wholesale Creator of Wholesome Laughter
Reviewed by Epes W. Sargent
you'll enjoy this story of the girl who took
a correspondence course in acting because
the man she loved admired actresses.
She is not stage struck in her own right.
She has no yearn for the foot and marquise
lights. Her dream is a lunch wagon jointly
owned and operated by herself and Orme
Wilson, but Orme plasters his room with
pictures of the women stars, he gets into a
flirtation with the leading woman of the
boat theatre, and so she's even willing to go
on the stage to win the man she loves.
But gorgeous dressing is a Swanson trade
mark, and a cheap restaurant in a river
town is no place for gorgeous raiment, so
the picture starts off with a sequence in
Technicolor in which the world-devastating
actress sweeps along her triumphal career.
It's one of the mo.^t gorgeous things the star
ever has done, but it fades. Salome, stand-
ing with the head of John on a charge be-
comes a lunchroom waitress literally spilling
the beans which but a moment before was
the head of the Evangelist.
From that point on the comedy moves
rapidly to a glorious climax in which Jennie,
believing that she has lost her Orme, jumps
into the river with her sweetheart after her,
but she doesn't quite reach the water, for a
hook in the hull has engaged the seat of her
bloomers and she hangs suspended while
she and Orme straighten things out. It's
useless to try and catalogue the comedy.
There are too many good bits.
Lawrence Grey is a lively and sympa-
thetic partner as the pancake chef and Ford
Sterling, as the manager of the boat show.
gives a good picture of his type. Gertrude
Astor, as the leading woman,' gets a good
chance, but the others merely supply the
colorful background.
Most of the action takes place in the
restaurant in which Jennie and Orme are
employed, but there are some good shots of
the exterior and interior of a river boat
show; the floating theatres of the Mississippi
and Ohio rivers, these scenes being made
on one of the oldest boats on the rivers.
When Miss Swanson can entertain so
hugely in comedy, it seems a pity that she
should essay the higher flights, no matter
how successful she may be in her dramatic
bits. It's a wonderful thing to be able to
create clean, unashamed laughter.
Look These Over!
All Around Frying Pan — Film
Booking Office
Bright Lights — Metro-Goldwyn-
Mayers
Clash of the Wolves — Warner
Brothers.
Lord Jim — Paramount
One of the Bravest — Gotham Pro-
ductions
Simon the Jester — Producers' Dis-
tributing Corporation
Stage Struck — Paramount
Stella Dallas — United Artists
When the Door O pened— William
Fox
"""""" ' rillllliiiiiilir t lllltlliiiHIMIIIIIIIIKIIttiiiir iiiiiliilllll
344
MOVING PICTURE WORLD
November 28, 1925
"Bright Lights" — Metro-Goldwyn-Mayer
Pleasing Picture Presents Charles Ray in Type
That ]\Iade His Fame — Pauline Starke Co-starred
CHARLES RAY is back in the kind of
role that made him famous. Once
again we see him as the bashful,
gawky country lad in "Bright Lights," a
Metro-Goldwyn-Mayer production in which
he is co-starred with Pauhne Starke.
Pauline is a chorus girl who is cynical
toward all men. \"isiting her home town she
meets Ray and kids him along, but soon finds
he is different and falls in love with him. He
sees her with a city chap and misunderstand-
ing, tries to make himself the kind of man he
thinks she likes. The result is that he over-
does it and so disappoints her that she turns
him down. Her friend puts him wise, he
becomes his real wholesouled honest self
once more and wins her.
Reviewed by C. S. Sewell
The story is entertaining and amusing with
a lot of good human touches, and moves at a
good, snappy tempo. Especially in the
earlier scenes there's some bright clever bits
that are thoroughly enjoyable. Charles Ray
Cast
Tom Charles Ray
I*ntS3' Pauline Starke
Gwendolyn Lilyan Tnshninn
Marty Lawford Dnndson
Barney >ed Sparkes
Based on ma^aune story, **A Little Bit of
Broadway," by Richard Connell.
Directed lij Robert Z. Leonard.
Length — feet.
is his same old self, with the inimitable
mannerisms and characteristic touches that
endeared him to millions, and we believe he
will find them waiting for him. His makeup
as his idea of the city swell is a scream, a
regular caricature of the real article, and we
don't believe there is another actor that could
put this over like he does. Pauline Starke is
affective and appealing as the girl, the others
in the cast give capable performances and
Robert Z. Leonard has given the story fine
direction.
"Bright Lights" is a thoroughly pleasing
picture, the kind that you can sit back and
enjoy, and one that will not disappoint the
Charles Ray fans who want to see the
Charles Ray thej- used to know.
"Clash of the Wolves" — Warner Brothers
Rin-Tin-Tin's Newest Is a Box-Office Film;
Has Fine Drama, Human Interest and Suspense
RIX-TIX-TIX in "The Clash of the
Wolves" is one of the finest box office
pictures of the year. This Warner
Brothers feature is a pippin for drama,
human interest and suspense. It runs the
gamut of emotions. Audiences will sit
enthralled from first to last reel. By all
means book it.
The story is another of the fidelity of dog
to man, but in this instance the dog is half
wolf and has to be w-on away from
savagery. Rin-Tin-Tin is ideal in this role,
posing masterfully against the skyline and
leading a pack of wolves to battle with men,
horses and cattle. There is a distinct thrill
in seeing the charge of the brutes.
David Weston, a young prospector, tames
Lobo, the half-wolf. Horses start in alarm
as Lobo passes by, so Weston disguises him
with a beard and boots. There's a good
Reviewed by Sumner Smith
laugh — Rin-Tin-Tin dolled up like a hick
detective.
Rin-Tin-Tin does the detective stuflF when
Weston, staking out a borax claim, is shot by
Horton, a renegade. The animal rushes back
for help and then, encountering Horton,
stages a vicious attack on the bad man.
Eventually May Barstowe, Weston's sweet-
Cast
Lobo Rin-Tin-Tin
Mary Burstowe June Marlowe
Dave Weston Charles Farrell
Vlk:ili Kill Heinle Conklin
Snm Bar»towe Will 'W'niline
Itorax Horton I'lit Harti^nn
Story and scenario by Charles l.on^ue.
Directed by Noel Smith.
Length — 6.47S feet.
heart, rescues him and Horton is killed by
Lobo's pack of wolves.
Seldom, if ever, has a human being put so
much real pathos into a scene as Rin-Tin-Tin
does into those scenes where he is trying to
pull a thorn from his foot. There's the
pathos for your audiences.
So "The Clash of the Wolves" has thrills,
laughs, pathos and plenty of the picturesque.
And it also has a romance — that of the young
prospector for the girl.
June Marlowe, Charles Farrell, Heinie
Conklin, Will Walling and Pat Hartigan
perform efficiently in this picture, especially
the first two, with Conklin specializing in
comedy.
Director Noel Smith has built up the sus-
pense wonderfully. The story grips and
holds you to the final flash. It will grip and
hold your audiences.
"When the Door Opened" — William Fox
Unusual Dramatic Tenseness Marks Stirring
and Virile Curwood Story of Canadian Woods
AsOTHER vigorous and entertaining
story of the Canadian woods from the
pen of the popular author. James
Oliver Curwood is offered by William Fox in
the Reginald Barker production "When the
Door Opened."
A Curwood story can always be depended
on for virility and stirring drama. This one
concerns Clive Grenfel who returning home
unexpectedly saw "when the door opened"
his wife in another man's arms. He kills
this man Fredericks and seeks solace in the
northwoods where he meets stern old De-
Fontenac, a courtly gentleman of the old
school, and his beautiful granddaughter
Terese who falls in love with him. Believing
himself a murderer, Clive fights against this
love. A stranger appears and turns out to
be a villain and Clive finally learns he is
Reviewed by C. S. Sewell
really Fredericks and that he has married
Clive's wive who secured a divorce.
There is continued conflict of wills and
emotions all through the story which builds
up drama that holds the interest with more
tUtii.iiiuiuiiiiiiMiniuiiitiitiiiuu:iiiiiuiiitutiinHKiitHintiiii;ii[ifit[iiiitiiiiiiii;iiiii<i iiuiiiiutiiiuiii-iitmiiitMiii.tit
Caat
Tere.sa de Fontenac Jacqneline L«Kan
Clive tirenfal Walter .McGrall
Mrs Grenfal Marg^aret Livingston
Henry Fredericks Robert Cain
Kraudfntber de Fontenac. ... Frank Keenan
Siren DIann Miller
Oh My Walter ( hunie
Based on novel by James Oliver Curwood.
Scenario by Braley King.
Directed by Reg-innld Barker.
Length — <S..'l.' feet.
than the usual tenseness. The romance is
distinctly pleasing dute to the charm of
Jaqueline Logan as Teresa. Walter Mc-
Grail does good work as Clive and Robert
Cain makes a particularly despicable villain.
Frank Keenan gives a forceful portrayal
of the grandfather. As the climax approaches
there is considerable stressing of the sex
angle in the scene where Fredericks at-
tempts to force his attentions upon the girl,
but there is nothing offensive and it is effec-
tive melodrama. The picture has been given
a thrill climax with a big scene in which
the old castle is swept away by a flood. This
is unusually well handled.
"When the Door Opened'' is a good Cur-
wood production, a stirring romantic and
melodramatic picture that should register
with the majority of patrons.
November 28, 1925
MOVING PICTURE WORLD
345
"Simon the Jester" — Producers Distributing Corp*
Eugene O'Brien and Lillian Rich in Locke's
Whimsical Story Adapted by Frances Marion
A DECIDEDLY whimsical note char-
acterizes most of the novels of
William J. Locke and the characters
are decidedly out of the ordinary. "Simon
the Jester," which has been transferred to
the screen by Producers Distributing Cor-
poration, is no exception.
"Simon the Jester" is not a comedy. In
the title role is a man who was wounded in
the world war and told that he has but a
few years to live, jests, about death, calling it
the great adventure. The story concerns his
efforts to prevent his secretary from marry-
ing the fascinating owner of a circus, during
which he himself falls in love with her. She
has a husband from whom she is separated,
a cruel and jealous man, but eventually the
way is cleared by the killing of the husband
by the midget friend of the heroine in
Reviewed by C. S. Sewell
revenge for his causing the death of her
favorite horse. The hero in the meantime
has been saved by an operation.
This midget, a decidedly out of the ordi-
nary character, a wrinkled mite of a man
who feels his own importance, is admirably
played by William Piatt, with a number of
effective comedy touches. The cast is uni-
Cast
.Simon de Gax Eug^ene O'Brien
Ijola Rrandt Lillian Rich
Dale Kennersley Brtniund BurnN
Brandt Henry B. Walthall
Mid{!ret William Piatt
Based on novel by William J. Locke.
Scenario by Frances Marion.
Directed by Georjje Melford.
Lenj^th — U.IOS feet.
formly fine, with Eugene O'Brien in the title
role and Lillian Rich as the heroine, Henry
Walthall as the husband.
"Simon the Jester" as a novel appealed to
a discriminating class of imaginative readers
rather than to the general public. For its
charm is elusive and its story well out of th "
beaten path. Frances Marion deserves credi-
for being able to retain much of this in ho
scenario. George Melford has given tha
picture able direction and there are several
interesting and forceful situations. Notable
among these being the death of the horse
at the hands of the midget when someone
substituted loaded cartridges for blanks.
There is a decided heart-throb when with
tears in his eyes he tells the circus audience
that Sultan is dead and they continue to
laugh, thinking it is part of the act.
All Around Frying Pan^^ — Film Booking Offices
Fred Thomson and Silver King in Typical Story
That Should Please — Elmo Lincoln in the Cast
IN "ALL AROUND FRYING PAN" the
newest in his series of features for F.
B. O. Fred Thomson has a vehicle that
should provide satisfactory entertainment for
his wide circle of admirers.
Fred first appears as a down-and-outer who
is arrested by the boon sheriff and taken to
a rodeo where he subdues Silver, a beautiful
and spirited horse that no one else can ride.
He gets a job with Silver's owner, Dawson
and is soon in love with Dawson's daughter,
Jean. Through the aid of Silver, Fred gets
on the trail of rustlers who have been steal-
ing the cattle, overcomes a watchman guard-
ing the cars into which they have been loaded
and sends them to market. He learns that
Slade, the foreman is implicated and believing
Slade will rob the store in which the money
for the cattle is held, he waits. Slade kills
the storekeeper and accuses Fred who is
found with the body. Fred is strung up but
Reviewed by C. S. Sewell
Silver saves him. After fierce fighting,
Fred overcomes Slade and his henchman,
proves their guilt and, it is then discovered
that he is the real owner of the ranch.
The story follows more along the lines of
the conventional western and shows less
originality than is usual with Fred Thorn-
Cast
Bart Andrews Fred Thompson
Sheriff Jim Marous
All-Around Austin William Courtwrlght
Jim Daivson John' Llnce
Jean Dawson Clara Horton
Mike Selby .Monte Collins
Foreman Slade ISImo Lincoln
Ruddy Lincoln IVewton Barber
Story by Frank R. Pierce.
Scenario and direction by David Kirkland.
Lengrth — ,-.,->ll> feet.
son vehicles. As usual, his beautiful and well
trained horse Silver King has a lot to do
and his clever tricks add considerably to the
picture's appeal. While the story contains
a number of improbabilities there is plenty
of action and it has been interspersed with
comedy touches that will amuse the major-
ity. Thomson has a heroic and sympathetic
role, and although the story interest lags
somewhat at times, the climax offers oppor-
tunities for some good stunts, and a fight in
which novel comedy touches are introduced.
Elmo Lincoln gives a good account of him-
self as the villainous foreman and James
Marcus supplies comedy as a boob sheriff.
Clara Horton is seen as the girl.
Director David Kirkland has taken Frank
Pierce's story and built it up along the lines
of action that fans have learned to expect
from Fred Thomson and it ought to fill the
bill.
"One of the Bravest'' — Gotham Productions
Ralph Lewis Cast As Heroic Fire-Fighter
In a Thrilling Heart-Interest Melodrama
WITH Ralph Lewis and Edward Hearn Reviewed by C. S. Sewell and human interest melodrama. There are
in the leading roles, Gotham Pro- , . , ,■ , r i , touches of Jewish-Irish humor, a
ductions is offering on the in- ''^^^e i.s a dehght ul htt e romance between q^^^tjty heart appeal in the plight of the
dependent market "One of the Bravest," a a"^' the daughter o a Hebrew tador father who not only grieves for his cowardly
story which centers around the activities of , ^"^ °f f'^]';'' ^"''Vl. "^"^ '° ^
the n.en who protect our homes from the ^ox-office and should prove a good at rac- ^^.^^jy ..jf, j.^s used the money by a
fire demon. average theatre. It is thrill ,,3^, investment that she thought was sure-
The fearlessness and heroism of the fire- ' ' ' fire. There is a villain in the person of a
men is extolled and for dramatic contrast „ , , , . crooked oil salesman and plenty of pep and
there is Introduced into the story the situa- -y-^^^^^^ 1^!^ .Hnlls i" the fire-fighting scenes.
tion where the son of the chief earns the Morris Levin Sidney Krankim Melodrama fans will thrill at the climax
disgust of his father because he has an in- Snnd.Ts«ii Pat Somerset in which the regenerated lad holds on to
born terror of the flames. He joins the de • ^T"- i**^"*' ciaire McDowell jlie edge of the burning wall, while his
partment under pressure and proves "yel- father climbs down to safety over his body
low," but retrieves himself gloriously when sc^.rr.^by^r„^y'•M'e^aHy. f\r, '^"^^
his own father's life is in danger and makes Directed by Frank O'Connor. the disabled villain in his arms he jumps
a thrilling rescue. This lad is Irish and LenK<h — .'.,«7« feet. several stories into a life net.
Pittle Pictures mth the Big Punch
qMu/s, SkuUws and Sxploitation on Short Matures and Serials
ScUted bif CharUs Sdward J/astin^i
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiin
Here They Are!
"Control Yourself"
(Fox-Comedy — Two Reels)
JNTRODUCED as Simon Legree, son of a
wealthy whip manufacturer who traces
his ancestry back to Uncle Tom's Cabin,
one is not surprised to find that Sid Smith
in this Fox-Imperial Comedy is cast as a
chap with an ungovernable temper. A feat-
ure of this subject is the scene in which
Sid is shown taking his morning ride on an
electric horse, a device which has recently
received considerable newspaper publicity.
Here is an opportunity for Mr. and Mrs.
Public to see what one looks like and how
it operates. This comedy has a climax like
a big thrill melodrama though handled from
a comedy angle. A crooked contractor has
built a defective dam and is in a hurry to
get his check. Sid's temper causes him to
jump up and down with rage and a crack
develops and the whole dam crumbles. There
is both a laugh and a punch here and con-
siderable effective slapstick in the scenes
where Sid, trying desperately to have his
prospective father-in-law stop the check, is
carried up in a hoist filled with mortar and
dumped down a chute. There is a familiar
chase for the check which blows away end-
ing with Sid substituting a black paper. An
amusing number for the slapstick fans. —
C. S.. Sewell.
A
"Slow Down"
(Educational-Comedy — One Reel)
NOVEL angle has been given to this
comedy by basing the action on an
exploitation stunt used by a motion picture
theatre. This point will appeal especially
to an exhibitor, but we believe the public
will get an amusing "kick" out of it, too,
for it comes as a distinct surprise. The main
portion of the action follows familiar slap-
stick lines. A girl's father leaves for a trip
and has trouble with his car and gets mixed
up with the hero who accidentally gets hold
of a cop's uniform and badge and is dra-
gooned to taking care of a house when the
girl receives a warning note and fears burg-
lars. Father returns and hero and father
mistake each other for burglars and finally
a fiock of cops are called to the house. It
develops that the note saying: "Don't go
home tonight," was a teaser ad for a picture.
An amusing picture for the average house.
One of the best of this series. — C. S. SetwII.
What Others Think
10.
BRUCE FOWLER
M;tnat:inR Dirwtnr Newman and (trival Theatres
"There is no question in my mind
but that Red Seal subjects are the
finest short subjects on the market. It
is a pleasure to have the privilege of
showing them in Kansas City."
729 7th Ave
N. Y. C.
Edwin Miles Fadman, Pres.
Control Yourself — Fox.
Day's Outing, A — Pathe.
Framed — Educational.
Faint Heart — Universal.
Garden of Gethseinane — Pathe.
How the Camel Got Its Hump — F
B. O.
Laughing Ladies — Pathe.
Magical Movies — Educational.
Pathe Review No. 48 — Pathe.
Range Law, The — Universal.
River Nile, The — Fox.
Scandal Hunters, The — Universal.
Slow Dozvn — Educational.
Walloping Wonders — Pathe.
"The Range Law"
(Universal- Western — Two Reels)
CONTINUAL fear of detection aided by an
uneasy conscience on hte part of a ranch-
man who years before has murdered his boss,
is the motive behind this Mustang brand pic-
ti'r<. The story hinges on the fact that there
is one man who knows of this and finally
forces consent for his marriage to the mur-
derer's ward. This man learns of the pres-
ence of the dead man's son on the next ranch
and they waylay this chap and leave him
for dead. He saves himself, stops the wed-
ding, captures the two criminals after an
exciting chase and marries the girl. This
has all of the true and tried situations of the
usual western and the theme strikes a deeper
dramatic note. It is up to the average of
the series and should please "western fans."
Edmund Cobb is featured as the young hero.
— C. S.. Sewell.
"Framed"
(Educational-Comedy — Two Reels)
T LOYD HAMILTON'S latest takes him
through a series of rather unrelated ad-
ventures starting with his efforts in a photo-
graph studio to have his picture "taken."
The action shifts to the home of Lloyd's
wealthy sweetheart who has a kid brother
that is continually up to mischief, and a
crooked magician is introduced. Lloyd dis-
covers this fact and has a variety of funny
experiences in trying to outwit the crooks
and warn the girl's father. The small boy,
a colored butler and the magician's trick
outfit including a "leaping" starfish all figure
in the slapstick antics. Hamilton is up to his
usual standard and his scenes are good for
a number of laughs. There are several slap-
stick situations that are amusing. The com-
edy as a whole seems more disconnected
than this star's usual vehicles and the laughs
less spontaneously developed. There is
enough here, however, to probably please
the Hamilton and general slapstick fans. —
C. S. Sewell.
"How the Camel Got Its
Hump"
(F. B.
O
(F. B. O.-Cartoon— One Reel)
, NE of the series of Bray cartoons dis-
tributed by F. B. O. in which
animated drawings are combined with actual
photography. Some' novel effects are
achieved that are quite amusing. Children
especially will like this subject which face-
tiously shows the camel got its hump because
a porous plaster landed on its back and a
big bird thinking this was food grabbed it
and flew away. As they sailed through the
air the skin of the camel was pulled up and
up and when it landed on the ground again
there was a permanent hump. — C. S, SevjelL
"Magical Movies"
(Educational-Cartoon — One Reel)
THERE is the usual mixture of "sense
and nonsense" photography and car-
toons in this Howe "Hodge Podge." Much
of the reel is used to show novel camera
effects and odd combinations of photographic
trickery. One of these shows the grotesque
result of usmg a convex mirror, another has
heads growing out of cartoon flowers, a
third shows still pictures that change into-
moving ones in which the film is projected
both forward and "in reverse." In addition
the reel contains scenic beauties and oddities
including an inclined waterfall in Alaska.
Amusing and clever number. — C. S.. SewelL
"The Scandal Hunters'*
(Universal-Comedy — Two Reels)
AL ALT who has been in many Cen-
tury comedies is featured in this one as
a "go-getter" reporter who is sent out to
interview a tough politician. He is knocked
down by a swell car driven by the politician's
daughter who gives him a card. He gets
in to see the politician and goes riding with
him, but is thrown out several times by the
butler. This is an average number of the
series with a number of familiar situations
of the type that appeals to slapstick fans. —
C. S. Severn.
CHARLIE
CHAPLIN
in
"A Dog's Life
Released Nov, ZZ
Pafhepicture
ISTovember 28, 1925
MOVING PICTURE WORLD
2,A7
"The River Nile"
(Fox- Varieties — One Reel)
NO river in the world is as well known
as the Nile. Not only were its banks
the scene of one of this earth's earliest
civilizations, but for centuries the very exist-
ence of a great portion of Egypt's population
has absolutely depended on its life-giving
waters which make the surrounding valleys
habitable. This reel shows many interesting
sights along its shores and brings out the
fact that the natives today are using the
same crude methods of tilling their fields,
threshing grain, and employing the same
types of water wheels to irrigate their crops
as in the days of King Tut, that 5,000 years
has brought but little change in their mode
of living. A subject of wide appeal, both
interesting and instructive. — C. 5]. Sewell.
"Faint Heart"
(Univertal-Comedy — One Reel)
THE role of a bashful lover has been
given to Charles Puffy in this Universal
Comedy. The girl tries various means to
make him propose, even employing jealousy,
hut to no avail. In desperation she gives
him a book on caveman love and this wakes
him up. Puffy grabs her and rushes to a
justice of the peace and then learns it was
all a frame-up. One sequence shows the
■cast with Puffy as the hero, back in the stone
age. This has "been treated in burlesque
comedy style. The various means used to
cause Puffy to get busy are good for a num-
ber of smiles and it is an amusing comedy.
— C. Sewell.
"Laughing Ladies"
(Pathe — Comedy — Two Reels)
HAL ROACH'S "Laughing Ladies" is
one of the funniest and finest two-reel
comedies that we have seen in many moons.
It's a roar of laughter from beginning to
«nd, with such comedians as Lucien Little-
iield, Katherine Grant, Tyler Brooke and
■Gertrude Astor getting more real comic ac-
tion into their roles than, it seems, they
liave ever done before. Littlefield plays the
<lentist who gives Miss Grant too liberal a
■dose of laughing gas. She runs out of the
office, steals a bicycle and merrily pedals
:away on it while the dentist pursues her.
AVe have seldom seen anything just as funny
.^s Katherine pedalling that bicycle in and
out of traffic. The remainder of the story
-deals with the triangle and there isn't a
Jet-up to it anywhere. Director James W.
Horne has his players moving at full speed
all the time, giving the subject unusual spirit
■«ven for a comedy, and the gags are excel-
lent. Book this one by all means and give
your audiences a real, dyed-in-the-wool
treat. — Sumner Smith.
"A Day's Outing"
(Pathe — Cartoon— One Reel)
IN THIS Paul Terry-Aesop's Film Fables
the entire menagerie of animals and the
farmer take a trip to the circus All goes well
Tintil a trained lion escapes, but then it
proves more of an annoyance than a danger
.by insisting on licking the farmer's face —
Sumner Smith.
"The Garden of
Gethsemane"
(Pathe — Magazine — One Reel)
THIS is another in the "Pilgrimage to
Palestine" Biblical series and one of the
most fascinating, since it shows the scene
of one of the greatest moments in the life
of Jesus. There is a thrill of awe in behold-
ing the spot where, years ago, Jesus prayed
while the disciples shpt.—Sfimner Smith.
"The Walloping
Wonders"
(Pathe — Sportlight— One Reel)
THIS Grantland Rice Sportlight is a study
of the punch that enters into various
kinds of sport. George Von Elm and other
well known swatters of the golf ball are
shown, and Tilden on the Forest Hills ten-
nis courts and Gene Tunney wearing the
boxing gloves. The entire subject holds the
interest and will particularly appeal to fol-
lowers of America's sports and sporting
pages. — Sumner Smith.
"Pathe Review No. 48"
(Pathe — Magazine — One Reel)
THIS has more Pathecolor views of
American wild flowers and features the
"Languid Lady," one of the less known
flowers. Perhaps most interesting of the
three subjects is "The Sea of Soda," show-
ing Lake Magadi, a tremendous source of
soda, in the African Rift. Also, there is a
camera interview with Hobart Nichols,
famous American landscape artist. — Sumner
Smith.
Second Irish- Jewish Comedy
The second of the "East Side, West Side"
comedy series produced by Fox Films, "The
Fighting Tailor," has just been finished un-
der Benjamin Stoloff's direction. Georgie
Harris, a graduate of English music halls,
who made motion picture audiences laugh
at his comic role in "The Wheel," has the
leading role, with Barbara Luddy playing op-
posite. The comedies concern the mirth pro-
voking romance between an ambitious Jew-
ish lad and a winsomely wistful Irish lassie.
CHARLIE
CHAPLIN
in '
A Dog's Life
Released Nov, 22
-kfheolcture
iiiiiiiiiiiiiiniii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin^
I Film Arts Guild |
I Books "Nightingale" |
I Another noteworthy honor has been |
1 bestowed on Educational*! prize win- m
1 ning short-subject "The Voice of the M
i .Nightingale" by its having been select- 1
g ed for showing along with the original g
i colored version of Pola Negri's "Pas- 1
I sion" at the first Sunday program to 1
I be given by the International Film §
M Arts Guild at the George M. Cohan g
I Theatre, New York City, November 22. |
g The Guild has been established for g
M the purpose of "applying the theory 1
m and practice of repertory to the major g
M screen productions of the past" in m
1 order that film masterpieces may be M
1 kept alive in the same way that classics |
i of art and literature are preserved and S
M handed down through generations. B
i Additional Educational short sub- g
i jects may be seen in subsequent Film 1
i Arts Guild programs along with "De- g
I ception," "Broken Blossoms," "Greed" g
1 and similar outstanding feature produc- g
1 tions. g
plllllllllllllllllllllllllllllllllllllllllllllllllllllllllllHIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIW
"Officer of the Day" New
Fox Imperial Comedy
Another Imperial comedy, "Officer of the
Day," has just been placed in production
on the Fox lot with Max Gold and Andrew
Bennison collaborating in the direction from
a scenario which they wrote. This is their
first joint effort for Fox. Bennison recently
made the Imperial laugh hit, "Control Your-
self," which is declared to be full of those
greatly desired hearty laughs that make au-
diences unable to control themselves.
"Officer of the . Day" concerns the comic
catastrophes of a court martial held in the
navy. Harold Goodwin, who has been seen
in many feature productions and numerous
comedies, plays the male lead. Others in the
cast are Eugenia Gilbert, Brooke Benedict,
Harry Woods, Jack Ackroyd, Larry Stears,
Broderick O'Farrell and Edna Tichner, who
plays the vampire role.
Fifth O. Henry Comedy
The fifth O. Henry comedy has been
started by Fox Films under Albert Ray's
direction. It will be called "Elsie in New
York." The cast includes Gladys McCon-
ncll, Hallam Cooley, Arthur Houseman, An-
thony Merle, Gretchen Hartman, William
Bakewell and Belva McKay. Hallam Cooley
gained attention in the "Helen and War-
ren" series and Arthur Houseman has played
heavy roles in "Thunder Mountain" and
"The Desert's Price." The first four O.
Henry comedies were "Shoes," "Failure,"
"Transients in Arcadia" and "Cupid a la
Carte."
Neal's First Fox Comedy
An Imperial comedy, "A Flaming Affair,"
has just been started at the Fox Studios un-
der the direction of Lex Neal, who hails
from the Buster Keaton lot. Sidney Lan-
field wrote the scenario, which is all burn-
ing up over the happenings at a fire, as the
title hints. In the cast are Sid Smith, Con-
suela Dawn, Rodney Hildebrand and Josenh
Belmont.
348
MOVING PICTURE WORLD
November 28, 1925
Makes Serial Debut
Dorothy Phillips, One of the Screen's Most
Popular Stars, Has Big Role in New
Pathe Serial
Dorothy Phillips, one of the most popular
emotional actresses of the screen and a star
of many features, makes her first appear-
ance in a serial as the heroine of "The Bar-
G Mystery," a new Pathe serial now in pro-
duction on the West Coast under the spon-
sorship of G. W. Patton.
Her role as a daughter of the Great West
is also a new one for Miss Phillips, who has,
in her years of cinema stardom portrayed a
wide variety of screen characterizations. In
fact, this popular actress selects her roles
with the utmost care and will not allow pro-
ducers to define her as a special screen type.
Versatility as a dramatic and emotional
player has characterized Dorothy Phillips'
screen career. In "The Bar-G Mystery," she
is cast as a widely different type from her
roles in other productions. In the new
Pathe chapter-play she is seen as a success-
ful business woman of New York who goes
West to assume charge of an extensive cat-
tle ranch which was willed to her.
Wallace MacDonald, a decidedly popular
star is leading artist in support of Miss Phil-
lips in "The Bar-G Mystery" and others in
the cast are such well known players as
Philo McCullough, Ethel Clayton, Victor
Potel, Johnny Fox, Billic Bletcher, Tom
London and Violet Schram. Robert F. Hill
directed the new C. W. Patton production.
Contracts for Red Seal
Entire Loew Circuit, New York, Booked
Solid For Ko-Ko Song Car-Tunes
Loew's, Inc., through David Loew, signed
a contract this week with Edwin Miles
Fadman, whereby the entire series of Ko-Ko
Song Car-Tunes will play in all the Loew
houses in New York City.
This comes as a direct result of the success
the Loew Circuit had with Red Seal re-
leases during the past year, when practically
all of the product of the latter concern
played at the Loew theatres.
So pleased was David Loew with the higii
level reached by the Red Seal releases that
he sent Mr. Fadman a note in which he said
definitely: "I consider Red Seal product the
best in the short subject market." The new
contract for next year's product translates
Mr. Loew's sentiments into action.
St. Paul Showman Advertises
Short Subjects in Program
Short subjects are being advertised by
Manager L. E. Sinclair in the printed pro-
gram of the Garden Theatre, St. Paul, Min-
nesota, as consistently as feature produc-
tions. The program of the week of Novem-
ber 8th is a fine example of typographical
art, which is livened up considerably by the
use of three one-column "ad" cuts such as
are supplied by Educational with all two-reel
comedy subjects, announcing to patrons the
comedy portion of the bill for each change
of show, in a striking and effective manner.
Hiers Recuperating Fast
Walter Hiers, who has almost recuperated
from his recent accident, expects to be back
on the job about the first of December and
finish up the picture in which he was hurt.
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I Straight from the |
I Shoulder, Jr. |
I Edited by VAN |
M They sit in their seats — all silent, 1
% and your heart goes down like a rock. 1
m You've boosted the feature with all S
1 you had — can the old B, O. stand the 1
1 shock ? Then you feed 'em that "step- g
1 child" short subject — their applause is S
M a heart-cheering noise and they pass 1
1 you all smiling and chuckling — have i
1 you passed on THAT tip to the boys? 1
I VAN. I
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ALICE GETS IIV DI TCH. (Comedy). This
is a good one-reel comedy. G. H. Perry, Peo-
ple's Tlieatre, Cloverdale, California.
BELOVED BOKO. (Pathe-Comedy ). Star,
Ralph Graves, This is a comedy that is a
little different than the rest of the comedies
and will please any type of patronage. Print
new. Good tone. Yes for Sunday. Draw all
classes, big city. Stephen G. Brenner, Eagle
Theatre, Baltimore, Maryland.
THE Bl K(;LAR. (Fox-Comedy). Star, Earl
Foxe. Another Van Bibber comedy, and it
sure was good. A laugh a second. David W.
Strayer, Mount Joy Theatre, Mount Joy,
Pennsylvania.
DINKY DOODLE. (F. B. O.-Bray Cartoon).
One-rei'l cartoon. Very good. Plenty of
laughs throughout. Draw small town and
country class, town 350. Admission 10-30,
Nelson & Otttm, Rex Theatre (140 seats),
Osnabrook, North Dakota,
00-(iETTERS. <F. B. O.-Series; No. S).
Star. Albert Vaughn, This chapter was very
good. The train race was very exciting. My
picture fans like these better than the two
reel comedies. There are also a good many
funn.v things in this one. The best short
subjects there are. Tone O, K. Appeal 90 per
cent. Yes for Sunday, Draw all classes, town
200, Admission 10-35, R, N, Rounds, Scenic
Theatre (180 .eeats), Kadoka, South Dakota,
GOING EAST. (Edneatinnal-Comedy). Star,
Lloyd Hamilton, A good two-reel comedy, G,
H, Perry, People's Theatre, Cloverdale, Cali-
fornia,
GRANDPA'S GIRL. (Educational-Comedy).
A Christie, a good comedy, so that's all.
David W. Strayer. Mount Joy Theatre, Mount
Joy. Pennsylvania.
GUEST OP HONOR. Star, Earl Foxe. A
Van Bibber comic. One of the good ones.
Lots of laughs. Print good. (2 reels). Draw
factory class. Admission 15-25, D, W, Strayer,
Mt, Joy Theatre, Mt. Joy, Pennsylvania,
HOLLYWOOD KID. (Pathe-Comedy). The
best comtdy I have had from Pathe in a long
time. My! how they enjoyed it. Give us more
like it, please! Two reels, R, L. Nowell, Idle-
hour Theatre, Monroe, Georgia,
HONEYMOON SPECIAL. (Fox-Comedy). A
good comic — gets lots of laughs. Draw fac-
5*
CHARLIE
CHAPLIN
m
"A Dog's Life
Released Nov, 22
Pafhepicture
tory class. Admission 15-25. D. W. Strayer,
Mount Joy Theatre, Mount Joy, Pennsylvania,
HOl'SE OF FLICKERS. Nothing much to
this two-reel comedy. Draw country and
town of about 1,800. Admission 15-25. O. G.
Odell, Odelphia Theatre (-100 seats), Hughea-
ville, Pennsylvania.
HUNTERS BOLD. (Pathe). (2 reels). Star,
Spat Family. The usual quarrel of the Spots.
Very amusing. Some old gags, yet they are
still good for laughs, which makes this a
good comedy. Draw factory class. Admission
15-25. D. W. Strayer, Mt. Joy Theatre, Mt.
Joy, Pennsylvania.
LION Love. (Fox). Here Is a dandy two-
reel comedy that will keep them roaring
nearly all the time, especially the kids. Draw
country and town of about 1,800, Admission
15-25, O G. Odell, Odelphia Theatre (400
seats), Hughesvllle, Pennsylvania.
LOOKING FOR S.\LLV. (Pathe-Comedy).
This comedy went over all right. It classifies
as averajre in my mind. Draw town of about
3.200, Charles I-ee Hyde, Grand Theatre (500
seats), Pierre, South Dakota,
NIP O' SCOTCH. (Fox,-Comedy). A slap-
stick comic, no better and no worse than the
rest. Two reels, David \V. Strayer, Mount
Joy Theatre, Mount Joy, Pennsylvania,
OCR GANG. (Pathe-Comedy). Star, the
kids. I think these are the best comedlse
made. They are not as good this year as they
were last, but they still top the list. Draw
town of about 3,200. Charles Lee Hyde,
Grand Theatre (500 seats), Pierre, South Da-
kota.
P.\THE NEWS NO. SO, AeHOp's Fablea. Both
good. The news is Interesting and has the
landing of the Spanish troops and shots of
the riff campaign, D, W, Strayer, Mt, Joy
Theatre, Mt. Joy, Pa.
PATHE NEWS. I believe that this goes
over in the form of a magazine reel. It It Is
a day old it is history, with our present Im-
mediate news service through radio and
newspapers, so believe it is worth just as
much a month late as a week late. Draw
town of about 3.200. Charles Lee Hyde, Grand
Theatre (500 seats), Pierre, South Dakota,
PEACEMAKERS. (F. B. O.-Series). Star,
Qeorge O'Hara. Eleventh episode, and glad to
say that this series is one of the best on the
market. Everybody hates to see the end
draw near and all patrons have shown dis-
appointment when Informed that George
O'Hara wouldn't be in "The Adventures of
Mazie" or "Fighting Hearts." The fans want
O'Hara back in something else. He is a
big favorite with young and old. Tone-
has been fine. Very strong appeal. Sunday,
yes. Draw town about a thousand, general
class, H, H, Hedberg, Amuse-U Theatre, Mel-
ville, Louisiana.
PIGSKI.N. (Educatlonal-C^medy). Do you
want something real funny? Then get this.
Your audience will howl through the two
reels. David W. Strayer, Mount Joy Theatre.
Mount Joy. Pennsylvania.
SUNDAY CLAM. ( Pnthe-Comedy ). Stars,.
Our Gang. The Gang's usual stunts. Got
many a laugh. David W. Strayer. Mount Joy
Theatre. Mount Joy. Pennsylvania.
WILD WEST. (Pathe-nerial). Star, Jack
Mulhall. This is his best serial I have ever
run. It's going over good. Tone. good. Ap-
peal 100 per cent. Draw all classes, city 806,
Admissions 10-20. 'W. C. Herndon. Liberty
Theatre, (250 seats), Valiant. Oklahoma.
Myers Joins E<iucational
Zion Myers has been added to the direc-
torial staff at Educational Studios. He will'
direct Educational Cameo Comedies. His
first comedy will feature Joe Moore, brother
of Owen, Tom and Matt, and Christijne
Francis.
"Our Gang" on Location
"Our Gang," the Hal Roach rascals who
are so popular in Pathe comedies, are on
location at Catalina Island with their direc-
tor Robert McGowan guiding them in fur-
ther comic adventures. The location work
has been a great holiday for the "Gang."
November 28, 1925
MOVING PICTURE WORI.n
349
The Best Thing He Has Ever Done
Presents
uj&m MAMii:
in
The Movies ^
Class of service
N L
If non* of these three symbols
appears liter the check (number ol
words) this (s a telegram. Olhef-
wisB its character is mdtcated by tha
symbol appearing aMcr the check.
WESTEJ^ UNION
AM
NEWCOMB CARLTON. rncSIOINT
GEORGE W. E. ATKINS. FIRST VICE-rnESIOCNT
RECEIVED AT
KALAMAZOO, MICH.
E. W. HAM1';I0NS
PRESIDENT, EDUCATIONAL FILM EXCHANGES, INC,
370 SEVENTH AVENUE, NE.V YORK
LET ME CONGRATULATE YOU ON THE FIRST HAtCTLTON OF THE NEW SERIES
ITS A KNOCKOUT / MANY NOVELTIES AND DIFFERENT / WENT VERY BIG
/ '
YOUR PROGRj^ THIS YEAR IS BEYOND MY WIIDEST EXPECTATIONS/ MORE
Probably the best
Hamilton Comedy
thus far produced. '
Itisfullof Unusu- povffiR TO YOU AND EDUCATIONAL
al situations.cap- 1
ab/y acted, well di- *
reeled and laugh-
able throughout.
Motion PicfuTVs Tbdcu/.
ROY TILISON FULLER THEATRE
Hamilton^ best
efforts.
MwtbrkTimes
EDUCATIONAL.
FILM EXCHANGES. Inc.
HAM I LTO M —
I • COMEDIES ^
will make Bi^ Added Prof its for you
if you ADVERTISE THEM
For foreign rights address
FAR EAST FILM CORPORATIOIj
729 Seventh Avenue. New York. N, Y-
Member, Motion Picture Producers and Distributors of America, Inc.. Will H. Hays. President
350
MOVING PICTURE WORLD
November 28, 1925
Cash In On Little Features, During
National Laugh Month, January, 1926
JANUARY, 1926, has been set apart as NATIONAL LAUGH MONTH.
During January, every known agency at the disposal of producer and
distributor will be called into play, for an intensive campaign to sell short
features to theatre owners and to the public.
"National Laugh Month" will also be called "Comedy Month."
This is the "gold movement" suggested by Moving Picture World a
month ago and at that time given the working title of Short Subject Month.
The advance campaign, begun last week, to inform theatre owners of the
country-wide plan to boost Short Features, will be continued until the end
of December, when newspapers throughout the United States will be called
into the drive to follow the educational work of the trade papers and "fan"
magazines, and sell the idea to the public.
The committee designated by the newly
created Short Feature Advertisers Associa-
tion to handle the National Comedy Month
drive has okehd a special budget to provide
for the advance material to be sent to exhi-
bitors. The committee consists- of Gordon
White (Educational), chairman; P. A. Par-
sons (Pathe), Nat G. Rothstein (F. B. O.),
Fred McConnell (Universal), Julian M. Solo-
mon (Davis), W. C. Hill (Fok) and Dr:W. E.
Shallenberger (Arrow). i '
Through the courtesy of the Davii Dis-
tributing Division the services of Mr. Solo-
mon have been loaned to the Short Feature
Advertisers Association, and Mr. Solomon
will concentrate on the work of getting up
■sketches, lithographs, banners, slides, cuts,
press material, and attend to such other
details as may be required to equip ex-
changes and exhibitors with National Laugh
Month material.
As a separate method of publicizing Laugh
Month, arrangements have been concluded
between the S. F. A. A. and a group of
newspaper syndicates handling cartoon strips
as a result of which the various artists
drawing these cartoon strips will prepare
special material for Comedy Month, this
publicity to go through the various news-
papers subscribing for the syndicate services.
There will be a special tie-up between the
S. F. A. A. and its publicity material and the
jiational magazines, both serious and other-
wise, through which medium the millions
<of readers of these magazines will be kept
informed of the plan and scope of National
Laugh Month.
The trade papers in the motion picture
{industry have agreed to get squarely back
.of the proposal for a National Laugh Month,
and to boost the plan from every valuable
angle before, during and after January. It
is confidently expected that with the great
impetus given the short subject during the
•next few months, the public will be better
informed than ever before, and will demand
;a great supply of little features in their
film fare. With this in mind the producers
and distributors of shorts will build better
programs for the 1926-27 programs than ever
(before.
Announcements from the West Coast
short subject producers of to date, include
the signing of famous stars to participate
in contemplated comedies. A definite promise
has been given by producers to bring big
•3creen personalities into the comedy field
in greater profusion next year, than ever
before. Special stories from the great humor-
ists will be filmed, and a net spread out for
-"gag" men to build up these laugh-makers.
The S. F. A. A. announces that the pro-
ducers and distributors now have available
for immediate booking lists of comedies, and
various subdivisions in the wide field of
Short Subjects, that have not heretofore been
equalled.
"We are ready to go," Mr. Solomon, speak-
ing for the S. F. A. A., said, "with pictures
on hand and instantly available for book-
ing which outclass in every way anything
that has gone before. The announcements
from the various producers and distributors
interested in the January-National Laugh
Month will prove most interesting to every
theatre owner who wishes to further open
up his programs to these little gems."
Pointing out that theatre owners can jump
right in now with their preliminary cam-
paign for Comedy Month, Mr. Solomon out-
lined a splendid "tie in" that can be used
immediately. This consists of announcing
in house programs, or by slides, the award-
ing of prizes of passes or of money for the
best list, or lists, of slogans, so worded as
to include the word "laugh," The prizes
may be given out the week before Christ-
mas. This will help to boost a week which
is generally looked upon as the worst in
the entire year, and it will also help to sell
the public on the fact that Laugh Month
is coming.
New "Helen and Warren"
Comedy on Fox Schedule
Hallam Cooley has completed his work in
"His Own Lawyer," the fifth of the "Helen
and Warren" series of Fox comedies based
on Mable Herbert Urner's syndicated
stories, and is employing his vacation to
speed up the work on his new home in
Beverly Hills.
CHARLIE
CHAPLIN
in
"A Dog's Life
Released Nov, 22
Pafhepicture
I Sign Barrymore |
I for Comedy |
1 Lionel Barrymore, a member of one |
s of the theatre's most famous families m
1 and a screen star of many features as 1
1 well as Broadway stage plays, has been 1
g signed by Hal Roach, noted comedy 1
s producer, to appear in one short com- I
1 edy feature for Pathe release. i
1 It is announced that the comedy ia ^
s which Barrymore will appear will be ^
g of the same quality as the vehicle in =
1 which Theda Bara will make her debut g
g in short comedy features under the m
g sponsorship of Hal Roach. (
iiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiii
"When Husbands Flirt"
New Columbia Comedy
"Wlitfn Husbands Flirt," the latest comedy
to be released by Columbia Pictures Corp.,
is repeating the tremendous success of their
previous feature length comedy, "Steppin'
Out." Telegrams from all parts of the coun-
try from exhibitors and distributors are be-
ing received daily telling of the wonderful
reception accorded this production.
A splendid cast in addition to Dorothy
Revier and Forrest Stanley, who are featured
was assembled for this picture including
Tom Ricketts who created many of the
laughs in "Steppin' Out."
Unique Tribute Paid to
Red Seal's "Silvery Art"
So impressed were the officials of the
Paramount Picture School with the Red
Seal skiing sensation, "The Silvery Art,"
which is playing at the Rialto this week,
that they immediately ordered a print to
be used in the lecture room.
Among the requirements of this Famous
Players training school for future stars is
athletic ability of the sort needed for the
screen. Instruction is given in swimming,
riding, etc., and the officials saw a chance
to teach skiing with "The Silvery Art," which
they labeled one of the best expositions of
the sport ever screened. In addition, the
film was praised as a perfect example of
outdoor photography.
Vera Steadman in Paris
Vera Steadman, the well known Christie
Comedy leading lady, arrived in Paris this
week where she has gone for a two months'
vacation from her work in the comedy stu-
dio. Vera has cabled to the Christies that
she is having the thrill of a lifetime in the
Paris shops and seeing all the monuments
and famous paintings in the galleries.
Dooley Starts New Comedy
Billy Dooley, new Christie comedian, has
started work on his third Educational com-
edy. This is to be "A Salty Sap," and once
more Billy will play the part of a sailor.
November 28, 1925
MOVING PICTURE WORLD
351
Two New Production Units Are Added
To Fox Comedy Staff Under Marshall
WITH the approval of Winfield R.
Sheelian, vice-president and general
manager of Fox Film Corporation,
George E. Marshall has added two new pro-
duction units to his comedy staff on the
Fox lot, according to a telegraphic announce-
ment from the Fox West Coast Studios.
Lex Neill, formerly on the Buster Keaton
lot, has already started directing "A Flam-
ing Afifair" for the Imperial Comedy series
with Sid Smith and Consuela Down in the
leading roles. The other new unit will have
Andrew Bennison and Max Gold at the
helm. They are preparing the script on an
Imperial and will be ready to start shooting
within a short time.
Those additions to Marshall's staff have
been necessary because of the help his di-
rectors have been giving to feature produc-
tions. Robert Kerr, director of the Van
Bibber comedies, has started filming "A Trip
to Chinatown," the first of the Charles Hoyt
plays to go into production. This will be a
feature length comedy, with Aiargaret Liv-
ingston, Earle Foxe, J. Farrell MacDonald
and Harry Woods in the cast. Mr. Mar-
shall is giving the production his personal
supervision. Earle Foxe is the star and
Robert Kerr is the director of the Van
Bibber Comedies.
Tom Buckingham, who just finished di-
recting Hallam Cooley and Kathryn Perry
in "His Own Lawyer" of the Helen and
Warren series, is preparing to direct "Tony
Runs Wild," the next Tom Mix starring
vehicle. With five two reelers in the Helen
and Warren comedies completed, Kathryn
Perry has taken the role of the bride in
"The First Year," based on the Golden stage
success, under the director of Frank Bor-
zage. Hallam Cooley is playing a role in the
modern version of "The Ancient Mariner,"
which Chester Bennett is directing.
"East Side, West Side," the first Irish-
Jewish comedy, proved such a success that
Benjamin Stoloff has started filming a second
two reeler in the series, "The Fighting Tailor."
Georgie Harris is the embattled tailor and
the charming Barbara Luddy is his Irish
colleen.
Lew Seiler has taken "The Flying Fool,"
an Imperial, into the cutting room. Sid
Smith played the title role just before start-
ing "A Flaming Affair," and Marion Harlan
was the flying heroine.
The fourth two reeler in the O. Henry
series, "Cupid a la Carte," was finished re-
cently, under the direction of Robert
Kerr. This was the first appearance of
Carroll Nye under the Fox banner. Florence
Gilbert, the "Van Bibber girl," played the
leading feminine role. Maine Geary and
William Colvin had the other principal parts.
Predictions that this would be a banner
comedv year for Fox films are being amply
fulfilled by the high quality two reelers
being turned out by the Van Bibber, O.
Henry, Helen and Warren and Imperial
Comedy units. Under the supervision of
Mr. Marshall, an excellent department of
laugh creators has been built up. With the
best stories and actors available, the direc-
tors are producing an assortment of two
reel comedies that will please every possible
type of motion picture fan.
' "One dominating feature of Fox comedies
this year will be cleanliness," said Mr. Mar-
shall, discussing the plans of the organiza-
tion. "We have found by the popularity
of the Van Bibber series, that the public
does not want suggestive comedy. It is the
public who will guide us at all times in mak-
ing comedies. Bathing girls and custard pies
have been eliminated by the public itself.
What they want to see on the screen are
the humorous things in life, which might
happen to their next-door neighbors — things
true to life and funny.
"We have abandoned the old comedy
policy of making pictures out of a series
of 'gags,' strung together without rhyme
or reason. Our plan is to take real stories.
funny situations and develop their humorous
angles. From the results to date, I think
we have met with satisfactory success. Our
comedies, in reality, are two-reel humorous
features.
"Fox this year has the best stories and
the finest comedy directors in the business.
"We have added to our staff Felix Adier,
one of the best known title writers and
comedy men in the field. Adler will take
care of the titles on all productions and I
believe we can look for some fine comedy
creations. Other writers in our comedy or-
ganization devoting their attention to Im-
perials are Andrew Bennison, Bryan Foy
and Murray Roth."
Three Century Units at Work;
Stern Supervising Activities
THE Hollywood studios of Century are
booming with early season activity,
under the supervising eye of Julius
Stern, president of that comedy producing
organization. Coincident with his arrival
at the Coast recently, three comedy units
started work on the Spring releases of the
Century Comedy schedule.
The first unit to go into production was
the Buster Brown company, making the
series of two-reelers adapted from R. F.
Outcault's famous cartoons. After seeing
the extraordinary success of these comedies.
Stern took the lid off the Buster Brown
unit. Putting the best comedy heads in the
business behind this series, and enlisting the
services of Gus Meins, a noted gag man
and director, he perfected plans to assure
the best possible results with this series.
The next Century star to begin work was
Edna Marian, who, during the summer, had
been loaned to Universal for an important
role in "The Still Alarm," a forthcoming
Universal Jewel picture. Miss Marian, who
won surprising success in the early months
of 1925 as a comedy star, is scheduled to
complete twelve releases for the 1925-1928
CHARLIE
CHAPLIN
A Dog's Life
Released Nov, 22
^afhepicture
market. Some of these already are com-
pleted. She was put to work under the
direction of Francis Corby, a newcomer
to the Century lot. The first Edna Marian
picture made this fall is "The Big City,"
the funny adventures of a country girl on her
first visit to a big city. This picture already
has been completed and the comedienne
is now at work on her second, "Say It With
Love," also directed by Corby. "The Big
City" is for release early in February, 1926.
"Say It With Love" will probably be a
March release.
Wanda Wiley's comedy unit also has started
work for the new season. Miss Wiley, who
jumped into first-run prominence last year
by reason of a series of unusually bright
and humorous Century Comedies, also will
contribute twelve two-reelers to the current
year's output. Her unit, for her first picture
was headed by Corby during the period
between his Edna Marian pictures. Earl
McCarthy is the juvenile playing opposite
Miss Wiley in her first picture, entitled
"Paying the Swell." Virginia Bushman,
daughter of Francis X. Bushman, played a
part in this picture.
Miss Wiley's next picture, now going into
production, will be directed I)y Jess Rob-
bins, who made many of her early 1925
successes. Charles King will play opposite
her. Robbins will be assisted by Leslie Good-
win and Victor Sherrick has been selected
as the cameraman.
The Buster Brown unit is now working cn
the seventh picture of the Buster Brown
series. Number three, entitled "Oh Buster,"
and the following two, "Buster's Nightmare,"
and "Buster's Bust-up" are completed and
are said to be even better than the first
three. The sixth Buster Brown comedy
is Hearing completion in the cutting rooms.
The Buster Brown Comedies arc made
v/ith real players. Buster is played by little
Arthur Trimble, Mary Jane by Dorcen
Turner and Tige by Pete, the dog comedian.
Gus Meins, the director,' has done wonders
in getting the maximum comedy out of the
Buster Brown stories, especially in his
handling of the dog.
352
MOVING PICTURE WORLD
November 28, 1925
Educational Working on Big Comedies for
Release During January, Comedy Month
IK line with plans for a great national
Laugh Month in January when Com-
edy shall be predominant on the motion
picture program, Educational Film Ex-
changes, Inc., is pushing work on several
of its biggest comedies of the year so that
they can be released in time for the big
Comedy Month. These comedy subjects yet
to be released, together with the laugh pic-
tures already released this Fall, will consti-
tute what Educational officials claim to be
the best line-up of Educational comedies ever
made available for booking in one month.
"Never before in the history of Education-
al Pictures," said E. W. Hammons, Educa-
tional's president, just before he sailed for
London a few days ago, "has a stronger
line-up of one and two reel comedy subjects
been available for showing in the big thea-
tres of the country than the program sched-
uled for release up to and including January.
"Laugh Month is destined to be the big-
gest month for the short comedy in the his-
tory of the motion picture business. Educa-
tional is proud of the big part it is going to
play in the Laugh Month, not only through
its special exploitation and advertising ef-
forts, but because of the fine program of
box-ofifice attractions in the comedy class
which we can oflfer to exhibitors as program
builders and money makers during this spe-
cial Laugh Month."
In Educational's new two-reel comedies
which will be in line for special Laugh
Month exploitation, are a large number of
popular stars, who constitute as strong a
line-up of comedy box-office magnets as has
ever been found in any program of short
laugh pictures. Lupino Lane and Lloyd
Hamilton will be lending their box-office
pulling powers to theatres participating in
Laugh Month, each with two subjects in
the 1925-26 series. These four pictures con-
stitute a group of laugh features in two reels,
each of which would serve well as the fea-
ture of an all comedy program, of which
there will, of course, be a large number
during Laugh Month.
The other big stars on the Educational
program include Bobby Vernon, Walter
Hiers, Jimmie Adams, Johnny Arthur, Lige
Conley, Al St. John, Neal Burns, Billy Doo-
ley, "Big Boy," the new juvenile comedy
"find," and the other popular kids of the
Juvenile Comedy series, as well as such favor-
ites among the leading ladies as Vera Stead-
man, Molly Malone, Virginia Vance, Duane
Thompson, Helen Foster and Estelle
Bradley.
The Lupino Lane Comedies available for
January Laugh Month bookings are "Maid
in Morocco," the lavish laugh production
■which has already made a tremendous hit
in a few early first run showings and "The
Fighting Dude," which will be released in
December and which shows the famous pan-
tomimist in what has been pronounced by
those who have seen it at pre-views to be
one of the funniest fight subjects ever shown.
"The Movies," Lloyd Hamilton's first pic-
ture of the year, has already made a pro-
nounced hit at the Rialto Theatre in New
York and a few other first run houses. In
addition to this picture, the second sub-
ject, "Framed," will be available before the
first of the year.
Bobby Vernon's contributions to Laugh
Month will be "WalHSfOut," "Shppery Feet"
and "Oo-La-La."
In the Walter Hiers Comedy series there
will also be three pictures. These are "Off
His Beat," "Hot Doggie" and a third sub-
ject as yet untitled, which is nearing com-
pletion at the Christie Studio for early Janu-
ary release.
Jimmie Adams, now appearing in his first
series of two-reel comedies under his own
name, will be seen in "Be Careful," "Fair But
Foolish" and "A Busy Bum," the last named
having just been completed at the Christie
Studio and being scheduled for release in
January.
In the Tuxedo Comedy series featuring
Johnny Arthur will be three situation com-
edies, all directed by William Goodrich, one
of the finest comedy directors ever devel-
oped by the screen. The first of these is
"The Tourist," which marked Arthur's debut
in two-reel comedies and which created such
a furore on its first showing, establishing Ar-
thur immediately as belonging to the front
rank of screen comedians. Then there will
be "Cleaning Up," a domestic comedy, and
"My Stars," which is just about finished at
the Educational Studio in Los Angeles.
HARRY LANGDON in the three-reel
comedy special "There He Goes," pro-
duced by Mack Sennett, heads the
Pathe short-feature release program for the
week of November 29th, which also includes
"Laughing Ladies," a Hal Roach two-reeler;
the final chapter of the Patheserial "Wild
West"; "The Walloping Wonder," a "Sport-
light;" Pathe Review No. 48; "The Garden
of Gethsemane"; "Aesop's Film Fables";
"Topics of the Day"; and two issues of
Pathe News.
The latest Langdon comedy, "There He
Goes," presents the inimitable Harry in a
vehicle that affords him full range for his
comic pantomime. Harry is the sad-faced
owner of a lizzie-mobile, which suddenly col-
lides head-on with a big truck. A mere colli-
CHARLIE
CHAPLIN
A Dog's Life
Released Nov, 22
Pafhepicture
The Christie Comedy series will have five
subjects available — "A Misfit Sailor" and "A
Goofy Gob" with Billy Dooley, "Soup to
Nuts" and "My Swedie" with Neal Burns,
and another as yet untitled featuring Dooley.
The Mermaid Comedies scheduled from
the beginning of this season through Janu-
ary include eight of these fast action Jack
White productions, featuring Al St. John and
Lige Conley. The Conley subjects are
"Pleasure Bound," "Spot Light," "On Edge,"
"Cheap Skates" and "Lickety Split," while
St. John will be seen in "Fair Warning," "Fire
Away" and Live Cowards."
"Big Boy," a remarkable baby prodigy dis-
covered by Jack White, will be seen in
each of the three Juvenile Comedies, as will
also Bonnie Barrett and the familiar host of
Juvenile kids. "Baby Be Good" is the first of
this group, "A Bachelor's Baby," a picture
with the holiday spirit, and "Sea Scamps"
following.
Cliff Bowes is featured in a number of the
single reel Cameo Comedies released this
Fall, and Felix the Cat, Pat Sullivan's fa-
mous cartoon cat, is giving the best effort
of his nine lives to contribute his share to
the fun which Laugh Month will bring to
movie fans everywhere.
sion is nothing in Harry's young life and
he continues to the domicile of his latest
sweetie, Hazel Chase, played by charming
Peggy Montgomery. Harry Edwards di-
rected.
"Laughing Ladies" is the Hal Roach two-
reel comedy on the schedule with a stellar
cast including Lucien Littlefield, Katherine
Grant, Tyler Brooke and Gertrude Astor.
Littlefield is a dentist who administers gas
to his patients in generous quantities.
"The Law Decides" is the tenth and con-
cluding chapter of the Patheserial "Wild
West." All the principals appear prominently
in the closing events which clear up the plot
and result in a happy ending. Jack Mulhall
and Helen Ferguson lead the cast which in-
cludes Eddie Phillips, Virginia Warwick,
Gus Seville, Ynez Gomez and Ed Burns.
Robert F. Hill directed.
"The Walloping Wonders" is an entertain-
ing Grantland Rice "Sportlight." It is a
motion picture study of the punch that goes
into various forms of sport.
Pathe Review No. 48 continues the Ameri-
can Wildflowers in Pathecolor series, fea-
turing the "Languid Lady," an uncommon
flower. Other subjects in the reel are "The
Sea of Soda," showing Lake Magadi in the
African. Rift; and a camera interview with
the famous American landscape artist, Ho-
bart Nichols.
The program also includes "A Day's Out-
ing" of the "Aesop's Film Fables" series,
"Topics of the Day" No. 48, Pathe News
Nos. 98 and 99, and "The Garden of Gethse-
mane," one of "A Pilgrimage to Palestine"
Biblical series.
Langdon Heads Pathe Schedule
for Week of November 29
Celling the Picture to the Public
J OfUs Department Was SstabiishM September 23, 1911 btj its Present 6ditor^
Spes VJinthrop Sargent
Shoe Style Show Is a Big Winner
In Hook'Up on Trouble with Wives
BECAUSE the hero of The Trouble with
Wives is a shoe manufacturer and much
of the story is in and about a shoe
shop, Leon J. Bamberger tied the title to
several makes of shoes and stockings, and
the stunt has been getting from two to ten
or more windows wherever the picture has
been shown.
That's pretty nice work, but along come
M. M. Wear and Bill Robson to blow the
scheme up into a stunt that will get ten
times the attention with very little trouble.
The stunt is so simple that the picture on
this page practically explains it all.
Mr. Wear is manager of Harris' Majestic
Theatre, Butler, Pa., and Bill, you should re-
call, is Pittsburgh Paramounteer.
Like a Fashion Show
The stunt has the drag of a fashion show,
but calls for far less outlay, and it can be
worked on either hose or shoes, but prefer-
ably shoes. It can be worked as shown in
the cut, or used for a window stunt through
the day — which would be better.
In Butler the stunt was worked after the
store was closed for the evening. Across
the door opening a table was placed, with
a sign coming to the table top and another
placed rather less than knee high above the
table. On this improvised stage two models
alternated in displaying shoes, a small card,
(seen on the left of the stage), giving the
name of the style being shown.
Two girls are employed to reduce the waits,
though only one is used at a time. One is
changing while the other is modeling.
Simple and Inexpensive
The sign shown in the cut is practically
the only building cost, for the table and the
curtain backing can be obtained anywhere
and even the sign material can be worked
up for other displays.
In this first attempt the billing for The
Trouble with Wives appears below the
stage. If you copy, try and get the theatre
sign above, for the crowd will press in and
hide the lower portion of the proscenium.
The title should be worked into a single sign,
as "There Will be no Trouble with Wives if
you Buy When Dorothy Dodd Shoes at Ruffs.
Watch the styles, select the one you like
the best and tell her to get a pair. Then
take her to see The Trouble with Wives at
the Hippodrome, dates."
That will give you your share and at the
same time give the store a better run.
Generally Applicable
Of course this is an ideal stunt for The
Troublg with Wives, because the story
matches the display, but you don't even have
to wait for a shoe title if you desire to cash
in on the idea. You don't always wait for
a fashion title for a style show, and this is
a style show in miniature.
Work it on any picture, and if you want to
get a mob in front of the shop add the
Cinderella stunt.
Ofler a small sized pair of shoes to the
first woman they will fit. Stipulate that
they shall be tried on upon the stage. Few
women will mind the trial since only their
feet will show, and this will add a kick to
the stunt that will get the whole town look-
ing. But if you work it as a' Cinderella have
models to fill in the gaps, and work it in a
window in the forenoons or just before show-
ing times.
Picked a Winner
Ware and Robson have picked a real
winner and the stunt will run for years after
the snappy shoe store comedy has gone back
of the shelf. Something like this was done
in Newark, some time ago, when stockings
were modeled in a window the shade of
which was pulled partly down, but that
lacked the finish which makes this stunt
more than just a window show and elevates
it to the dignity of a production.
Reward Cards Are
A Help to Beggar
Here is a reward card from F. J. Mac-
Williams, of the New Madison Theatre,
Madison, Wis., that should be used as part of
your campaign on The Beggar on Horseback.
The reward line always catches the eye, and
tiie text gets over the idea of the play.
A Qood Front
James F. Powers, of Poll's Bijou Theatre,
New Haven, sends in a snappy folder on The
Merry Widow. The front shows the Yale
Bowl with players in Yale blue and the Army
yellow and black with the copy "ofiicial pro-
gram" and "Yale" and "Army" in large bold
letters. The initials of Yale are used to form
the line "You Are Losing Enjoyment" with
"If you fail to join the ARMY of fans who
go to the Bijou every week."
The herald attracted favorable comment
through the really good picture, but it prob-
ably would have worked even better had it
really carried the program. There is some
danger that people may think that a house
that stings in its advertising may sting in its
show. It does not create the most favorable
reaction.
$100.00
REWARD!
FOR PROOF
that you ever had a jazzier
or a more fantastical dream
than you'll see-
when you'll see—
"The Beggar on Horseback"
A Paramount Release
A GOOD TACK CARD
Your entire success in selling The Beggar
lies in your ability to get them in knowing
that it is a dream and a fantasy. This bill
turns the trick as well as the newspaper con-
test for the oddest dream and is less trouble
to handle.
A Paramount Release
THE STREET STYLE SHOW FOR SHOES FROM BUTLER, PA.
This atunt, uted to put over The Trouble With Wives, supplies the exhibitor and
retailer with a stunt that can block traffic and (ill theatres in any community. De-
veloped by M. M. Wear and William Robson, the latter a Paramounteer.
354 MOVING PICTURE IV ORLD November 28, 1925
Hyman Had Co-eds to Help Put Over Freshman
Strong Campaign
to Sell Freshman
Edward L. H>inan made a big drive on
The Freshman at the Mark-Strand, Brook-
lyn, and cleaned up on unusual business.
He started two weeks in advance with
the distribution of 20,000 four page heralds,
which went to the entire mailing list, was
handed out in the theatre, and distributed
through stores. He followed these up witii
the roto heralds, distributed at school foot-
ball games and elsewhere.
Ten thousand balloons and as many
megaphones were given the same distribu-
tion, for the high schools play a regular
schedule of games and there are magy non-
scholastic organizations.
A number of music stores were tied up
to the plugger and other college songs, sev-
eral of them giving special windows. As
most of the shopping district is concen-
trated in a half mile between the Strand
and the Borough Hall, this advertising was
intensive.
The week before the sowing many of the
schools were persuaded to announce the
coming of the picture in various ways, and
two schools, one a public high school and
the other a private college, were sold blocks,
the former taking 2,000. About three hun-
dred of the students assembled at Borough
Hall and marched to the theatre, headed
by the college band, boys and girls march-
together.
By and large it put the idea over to one
of the best weeks of the season.
Production Hints from Edward L. Hyman
Managing Director, Mark Strand Theatre, Brooklyn
Qetting Bolder
Last Spring one of the big stunts was to
have a woman accost men with "May I give
you a kiss?" and force a herald and a candy
kiss on them.
Charles Morrison revived the stunt in
Jacksonville when he put over Marry Me at
the Imperial. A good looking girl uttered a
fervent "Marry me" as she passed over the
Harold Lloyd's' newest picture, "The
Freshman," w-as the inspiration for a pro-
logue of the college type, programmed as
"Campus Frolics." This was put on just
preceding the film itself,
and in addition there
were other musical pre-
sentations and the
Mark Strand Topical
Review. The entire
show was shorter than
is the custom here, run-
ning only 1 hour and 48
minutes against the
usual 2 hours. The
musical numbers re-
quired 28 minutes and
the film part of the pro-
gram took up 1 hour and 12 minutes.
This week marks the debut of a new con-
ductor of the famed Mark Strand Orchestra
in the person of Harold Stern. The over-
ture was "II Guarany," by Gomez, and was
lighted as follows ; fabric transparent cur-
tains closed across the small production stage
and lighted from behind by green box lamps ;
2 medium amber spots were thrown on the
pleats of the curtain from the side; 2 medium
amber Mestrum floods on the musicians
from the dome and foots and borders of the
large stage in purple. Just before the over-
ture an introductory film title was run on the
screen announcing the new conductor.
Eight minutes for this overture.
Following was an interesting presentation
of Irving Berlin's popular hit, "Remember,"
A film title was run on the screen announc-
herald, and she had so much fun that she
asked no other pay than a few passes.
Of course if you get the wrong sort of girl
tin- stunt lias a flareback.
irig the artists who would do the number,
in the order of their appearance. This was
run while the orchestra played the first verse
and chorus softly under the same lights as
used for the overture. Then Lilly Kovacs,
girl pianist, under a pink baby spot played
her own arrangement of the number with the
orchestra silent. For this the dome changed
its amber flood to a dark violet. Next came
a soprano who sang the chorus on the apron
of the orchestra, under a combination lemon
and pink spot from the dome. The concert
master standing up at his chair in the or-
chestra then played the number, while the
ballet in white dress and bearing garlands of
flowers danced on the production stage in
front of a black cyclorama. The xylophonist
under a white baby spot then played the
number, after which a male eccentric dancer
appeared on the apron of the large stage to
wind up the presentation. Eight minutes for
this entire offering.
Following the Topical Review came "The
Campus Frolics" in a setting which repre-
sented a terrace against a blue sky. There
were 12 wide steps leading from the ter-
race down to the stage. On the terrace was
seated Harry Spindler and his band costumed
"collegiate." At opening 6 dancers as Co-
eds, were seated on the steps of the terrace
as the collegiate band took up "I Miss My
Swiss." The sequence of the act from that
time was as follows : "Yes, Sir, That's My
Baby," danced by the Co-eds.; "Entrance of
the Freshman," an ecentric dance number;
"Circus Days" by the orchestra; and "Col-
legiate" and "Freshie," by the Ensemble.
"Campus Frolics" ran 12 minutes.
A Paihe Release
HYMAN'S PROLOGUE ON THE FRESHMAN AT THE STRAND
It was called Campus Frolics and is described above. It was well conceived with the
idea that the schools would largely be represented in the audiences and the appeal
was chiefly to them. Several schools attended m a body.
''Chene'^ Locates
in New Bedford
H. A. Chenowetli, who has been out of
the department for some time, is back ui
harness and is now at the Colonial The-
atre, New Bedford, Mass. He opened the
house in 1912 for Cherette, Inc., and this
is a sort of homecoming.
He has been having a run on "live baby"
stunts. For the first he gave a calf, figuring
that they all would guess it to be a pig.
Then he gave away "twins," which were a
pair of rabbits, and will follow with triplets
in the form of a trio of chickens, with a
baby lamb and a pig in reserve.
Chene is working a new stunt for Satur-
day matinees. Following the regular pro-
gram he lets the kiddies do stunts on the
stage. If the older people want to stay they
may, but they can see the show before the
stunts commence if they are not interested.
Chene knows that if he gets the kiddies he
has the parents solid.
He is also planning a Salvation Army
Benefit, all of the donations going to the
Army for charitable use.
He is one of the most fertile stuntsters
in the business and we are glad to see that
he is back in line again, for he always finds
time out of a busy day to report.
November 28, 1925 M O V I N G P I C T U R E W O R L D 355
Two Good Campaigns on The Ten Commandments
Circused Posters
for Commandments
No circus ever plastered Cisco, Texas, the
way K. N. Greer papered Cisco and its en-
virons for the Ten Commandments at the
Palace Theatre, an R. & R. theatre.
Cisco is in a flivver section and Mr. Greer
pasted a radius of fifty miles, spreading the
paper on thickly. It was like a well known
cigar chain ; there was one always in sight.
The result was that he played to three days
that made him wish he could get more pic-
tures of the same calibre.
But he knew that posters alone would
not do it. He had to back it up with a
house display, and he originated one of the
prettiest fronts we have seen on this title :
an Egyptian temple effect, with the lower
panels slanted out to give the suggestion of
real masonry. The additional cost of ma-
terial is slight, and the effect is so vastly
better that you would do well to hold the
idea in mind.
A ParaiuouHt Release
THE TEN COMMANDMENTS WERE REAL MONEY TO GREER
This display on the front of the Palace Theatre, Cisco, Texas, was put up a week in
advance and backed by a circus posting campaign made a wonderful three-day record
for K. N. Greer. The front panels are sloped to give a buttress effect.
Bus Tickets Added
to Commandments
Seeking to impress his public with the
importance of The Ten Commandments,
Eugene Crall reserved the seats for all per-
formances and put them on sale in advance
of the opening. This not only guarded
against bad weather, but it insured the at-
tendance of the patrons at the coniinence-
ment of the picture.
Another dignity stunt was to arrange with
interburban buses to sell a combination bus
and theatre ticket at a slightly reduced
price. This not only sold the smaller towns
on the idea of coming in, but it gave Mr.
Crall free banners. The stunt was worked
on four nearby towns on three lines. It is
not a new idea, but it never lacks efTect on
a big picture.
Building up on this drive, a truck with
a screen and portable machine was sent into
the smaller places to run the trailer. En-
route a six sheet was placed either side of
the screen, and with the bannered base
formed an efTective advertising pram.
One Protestant and one Catholic minister
preached on the picture, and the news-
papers gave up two full page spreads, using
the material from the voluminous plan book.
One sheets and window cards were used
in all towns within 25 miles, and these
brought in the automobile trade.
Ignorant Susan
Eddie Collins used the "What I Know"
booklet for Wild, Wild, Susan at the Queen
Theatre, Galveston, Texas. The front page
was titled "What I know about Wild Parties"
— by Susan," while the second page read
"Absolutely nothing." The third and fourth
pages carried advertising for the picture.
They were distributed by a pretty girl with
the word "Susan" in gilt on her hat band.
Giving emphasis to the fact that Mary
Pickford in Little Annie Rooney is back in
her old-style parts, the Strand Theatre, At-
lantic City, gave a treat matinee to the in-
stitutional children.
As the house is on the Boardwalk, the
visitors soon got the idea that the kindly
act more than paid for itself. It's a good
stunt to work anywhere there is a sufficient
number of cripples and orphans.
GHiOKIiH CHiPllH EX»MIN[fl,
COLD RUSH
TREASURE HUNT
A United Artists' Release
THE TREASURE HUNT MIGHT HAVE BEEN INVENTED FOR THE GOLD RUSH
The girl on the left is one of the "pointers" for a treasure hunt on Santa Monica Beach staged by Sid Grauman and the Los Angeles
Examiner while the picture was at the Hollywood Theatre. The scene on the right shows the finder of the bag containing $100 in
gold. Bags of varying value were dug in on the beach and hundreds of men and women took part in the search.
356 ' MOVING PICTURE WORLD November 28, 1925
Sells Lightnin' in Durham in Letters of Light
Lightnin* Banner
Pleased Customers
Don Nichols, of the Durham Amuse-
ment Co., writes that his flashing banner on
Lightnin' devised and made by his assistant
manager, Wallace Bunn for the Paris
Theatre, was one of the best effects he ever
used and helped to run up the ticket num-
bers. From the photograph you can get
only a sketchy idea of the effect. It looks
like a well-painted banner, but it is more
than that. It really is a shadow box ban- •
ner. You can get some idea when it is told
that it took ten men to lift it into place on
the projecting moulding.
It is 28 feet wide and six feet high, with
a box six inches deep containing 22 bulbs,
working on a flasher circuit. The lights are
placed so they are directly behind the let-
ters of the title, which were translucent.
The foundation was compo board. The let-
ters were caused to flash into prominence
to carry out the suggestion of the title. To
help the effect along, the lights under the
marquise shown in the photograph, were
not turned on during this run, to give the
sign every chance.
The decorations are from the lithographic
paper, the head of Jay Hunt on the left and
the trade-mark loafing pose on the right.
Although designed primarily for night
work, the sign was an effective one by day,
as well. It brought an excellent business.
Ready Made
Working classified ad stunts on Classified,
with Corinne Griffith, is a ready-made stunt.
The title might have been selected with that
end in view. Instead of the names idea. Ace
Berry, of the Circle Theatre, Indianapolis,
gave the News ten tickets daily for five
days.
Four were given the writer of the best
classified ad inserted each day, with three
pairs for the next best. In return the paper
ran half a dozen three or four liners for
Classified in the want ads each day, in ad-
dition to a regular front page announce-
ment.
A Fox Release
LETTERS OF LIGHT MADE THIS BANNER VERY EFFECTIVE
Designed by Oliver Bunn, assistant manager of the Paris Theatre, Durham, N. C,
Don Nichols says it was one of the most effective displays he has ever had. Ten men
were required to set it into place on the moulding bcause of its weight.
Another Angle
Many cities have cleaned up on I'll Show
You the Town with a contest in which
citizens were required to point out the in-
teresting features.
Holland, Mich., did it a little different-
ly. Using that head the Sentinel ran a
series of informative stories about the city
and then backed this with a composition
contest for school children with 500 ticket
prizes. The tickets were good only at a
special matinee at the Holland theatre.
Old Friends
It has been months since we heard of
anyone borrowing money bags from the
bank to put over a picture, but here they are
again.
The Ideal theatre, Winston-Salem, N. C,
used a lot of them to put over Greed. They
were stuffed with sawdust and hung around
the marquise with green lights playing on
them at night. The stunt has lost none of
its pull.
A Metro-Goldwyn Release
A PRETTY PICTURE OF PRETTY LADIES FROM NICHOLS
This display was used by Don Nichols in the lobby of the Paris Theatre, Durham,
N. C, and was letered for the special attraction as shown at bottom. With the electric
card over the box office it carried out the idea of the title for a profit.
Qets Iron Horse
Via an Airplane
Knowing H. M. Addison, of the Bingham-
ton Theatres to be a hustler we may have
doubts as to whether a film of The Iron
Horse destined for the Strand Theatre,
Binghamton, N. Y., w-as burned in a bag-
gage room fire in East Aurora, but anyhow
he got a duplicate copy from Buffalo by
airplane delivery, and he crashed into the
front page of the local papers.
Because the aviator had trouble with the
plane in which he started out, the film
was not delivered in time for the Monday
matinee, but patrons were given rain checks
good for the night show, and Mr. Addison
got a column story and a cut.
It worked out nicely, for one plane passed
over the field and the reporters pursued
it in an automobile in the belief that the
aviator had not the proper bearings, but
apparently this was a plane en route to
New York, for the delivery plane turned up
two hours late, but headed straight for the
field. That helped to make the interest.
And the lost Monday business was more
han made up by the additional interest
•ained in the picture through the real news
tories.
Mr. Addison also sends in a program an-
nouncing a harmonica contest. A team of
mouth organists was booked in for the last
half of the week and the local talent com-
peted on Friday night for cash prizes, the
experts being the judges of the contest. It
packed them in and showed a profit on the
prizes.
Mr. Addison has been taking it easy
through the summer, but evidently he is up
and doing for the fall campaign.
Bound to Occur
Someone simply had to have a beauty con-
test on Pretty Ladies. The Star Theatre,
Washington, Pa., seems to have been the first,
and it worked just as might have been ex-
pected.
November 28, 1925 MOVING PICTURE WORLD 357
J* W» Sayre Takes the Record With One Word
Raffles Widow
Made a Cashier
This three elevens from the Strand thea-
tre, Madison,, Wis., is virtually a standard
press-book advertisement on The Merry
Widow, with a few changes to let in the
special attraction at the Strand. As al-
ready told in these columns, the Strand put
on a Raffles, supposed to be The Merry
Widow and her capture was made a point
NOW SHOVyiNC
ASMISSIOIK
First eh&wing in the world
at popular prices!
ERICH VON
STTOHEIM*S_
production
The Scrben Sensation
of 1925
. crry
MVdbW
■with
MAEMURRA^r
as the Widow
JOHN GILBERT
A TALE OF PASSION
' UNRESTRAINED
PRODUCED with breath-uldng nuf-
nificcnce, employing thotuand* of
pUyerv, this gorgeous picturization of
the famed international atage sefiaatiOTi
catches in its web of gaiety, the mad rev-
ers, the intrigues, amidst which is t<Jd
the greateit love story of them all.
ANNOUNCEMENT!
ALBO SHOWnrO^TEUT OOMEDY-WOUD SIRIM OAHB
A Metro-Goldwyn Release
A PLAN BOOK DISPLAY
of street interest before the showing. But
the Strand carried the matter a little further,
and the announcement in the panel at the
bottom of the space tells that the imper-
sonator of the Widow will sell tickets from
a branch box office during the run of the
play. Rafifles girls and mystery women have
been used in the stage presentation follow-
ing their street and store experiences, but
to put her into the box office would appear
to be a new angle. This display is rather
crowded even in its rather large space, and
the cut is not more than passably good,
but the general effect puts the play over,
and makes a good impression. The sales
talk is a little too general. Somehow the
stress laid upon the immensity of the pro-
duction does not carry conviction. It is not
in the number of persons employed that
this production of The Merry Widow finds
its chjef appeal. The real seller is the fact
that the production is genuinely good en-
tertainment. There is a certain intimacy
that is lacking in most large-cast spectacles.
The story gets over as well as the scenic
splendor. More stress should be given this
fact. Most big productions are spectacle
without story appeal. In The Merry Widow
the story stands always to the fore.
A United Artists Release
BEAT SAYRE'S RECORD IF YOU CAN
Sa,yre Takes Record
With a One Word Ad
Talk about records! We think that J. W.
Sayre,, of the Liberty theatre, Seattle, takes
the record with a signature and one three
letter word. And that word is not an adjec-
tive, at that. This is a midweek display
dropping about fourteen inches down two
columns and giving most of the space to a
line cut of Chaplin in The Gold Rush. You
know it is The Gold Rush and not a reissue
because of the gunnysacked foot, but you
also know from the various other adver-
tisements. This merely gets a laugh that
sells the tickets. It's trick stuff, but as trick
stuff it is worth a page of the usual copy.
Everyone knows Chaplin, front or back.
They know all about The Gold Rush. The
only thing is to keep them thinking about
the comedy, and this does it better than a
more formal ad because it is out of the
ordinary. It would not make a good open-
ing day display — though it would work as a
teaser in advance of opening — but it does
make a capital follow up and we cannot
imagine any 500 words doing the picture as
much good as this clever little one-word idea.
It can be worked on any established per-
sonality, but Chaplin is particularly good
for the back view. You can't mistake the
cut for anyone else, and it will pay you to
liold it for a Chaplin. But if you alreadv
l;ave played The Gold Rush you can use it
on Lloyd and it will be new again by the
time Chaplin comes along with another
comedy.
Calendar Faces
Qood Attractor
Paramount was the first to realize the
display value of the ringed calendar, but we
do not recall that anyone built up on the
idea, which was used for a Paramount Week
some years ago. Now comes the Imperial
Theatre, San Francisco, with a capital
adaptation designed to put over the idea that
Harold Lloyd is in his last week at that
house. The cut shows the upper portions
of two displays, the lower announcing the
opening of the final week and the other
following this up. Each was about a two
nines, but the lower portion is given the
coming of another picture. You will note
how well the display stands out and how
firmly it fixes the date. We doubt if any
other device could be found to put this over
more positively. You see the date instead of
merley reading about it, and you get it in one
flash that there are but five days left. At a
pinch you can have this set up in your local
office, if you use only the top week. Most
offices have some sort of logotype for
calendar work, and if the office is too small
vou can at least use rule work even if you
LAST TIMES
Qhats the, dale to
heep uimUui /
MaKe arrangements to come
early in the week if you want
to see the oicture thot has i
Drokenall Imperial records/
HAROLD LLOYD
FINAL
get here on
or Defore
that dots or
you'll miss it'
HAROLD
LLOYD
,( Piilhe KcUase
CALENDAR FACES
do not box off the days. If you have a cut
made, use a white sheet and ask the engraver
to benday the shaded dates. This can be done
mechanically at a small cost. The device is
well worth while. Keep it in mind. The Im-
perial ran The Freshman for five weeks to a
358 MOVING PICTURE WORLD Novemt)er 28. 1925
Hook'Ups Help Put Over Trouble With Wives
business that knocked out all previous rec-
ords, and Charles M. Pincus took full ad-
vantage of the fact that the football scenes
were lifted from a California-Stanford classic
of last year. Not only were the teams of
Stanford University and the University of
California invited to attend, but three other
teams were jnvjted. Each had a large stu-
dent following, and ihe extra applause helped
to boom the show in the esteem of the lay
patron. Several nights also were arranged
for the Boy Scouts to help the cheering sec-
tion. The house used the "Ho-Ho" and
"Ha-Ha" scheme of decoration and a three
line electric sign across the front of the the-
atre. The Imperial opens its week on Fri-
day, evidently to give the Saturday business
the benefit of the press criticisms. This is
even better than opening Saturday instead
■ of Sunday. Every ad carried some sort of
a football cut, mostly the star in large size.
The football angle never was lost sight of.
Straight Lines
For Qraustark
Althougli Cliff Lewis likes panel effects
and slanted lines in his small displays for
the Strand theatre, Syracuse, he also likes
a change in pace and for Graustark he holds
to the straight line idea, but keeps the lines
L
Norma, Glo.iou, Cft lo You
Norma Talmadge
Graustark
EUGENE O'BRIEN
A Vafl B.bbtr CQfntJy, "THE BIC CAME^h
THE ENLARGED
STRAND THEATRE ORCHESTRA
C>r| BIy, Conduclini
Ovrrlurt ■ H*lli«" . . M»ri*u.liO
ADMISSION
EVENING ..
bUNDAl — MAIINFE-EVEMNC
SATURDAY MATINEE ONLY..
A First National Release
IN EIGHT INCHES
short to get the white space effect. He gives
more prominence to the play than to the
star here, though we think that Miss Tal-
madge fades any title for drawing power.
But she is well played up, and the narrow
panel just over her name is not heavy
enough to kill down the display. The line
in the panel reads "Norma's Glorious Gift
to You" in case you cannot make it out.
He carries four sets of prices for this at-
traction, a special price prevailing at the
Saturday matinee and night, and with the
extra half inch required, he drops about
five inches down the space, which is un-
usually strong for Cliff but he knows what
the name is worth to the box office.
Constructive Work
Harry F. Storin has made his debut as a
lecturer. Recently he appeared before the
Men's Club of St. Paul's Church, Pawtucket,
to tell them about the pictures, and to nurse
a little publicity for the Leroy Theatre, in
particular, concluding with a little talk on
The Fool, which was one of the early book-
ings.
In addition to reaching the church club,
he got a column in the Pawtucket Times that
was readable enough to interest anyone. It
was the sort of stunt thai helps all pictures,
and not just one, and though it was his first
pppearance on the platform, he made more
than good, and probably will repeat.
Ad Within Ad is
Qood Formation
Searching for new and attractive forms,
Harold H. Bailey, of the Orpheum and Ar-
cade theatres, Paducah, Ky., has hit upon
a nice placement of a stock advertisement
on The Street of Forgotten Men within
his own display. Apparently he has mor-
9X« "Miracle Man" of 1925
'CrvfU hr-urr^ ~ « (mllAnaii if lAAiaa «■ •uiKc^kitc tifU'i rn tiu farm
in Oit lumnal Oom if rfuol ptrvnaluv TSe Srwf «/ Faffoiun Mn ' ^ 4i umI
laiaw It 1 M«7K Bnm u Ou fai. rmd \nl Hfaham ctmjitia At i
n xKi Uadmt •oUi ol At prarfwfno. T NanwM. H&^Mark &
(uiifrf n*r)f 4aif Ol » man aiUA fMI •>« 'T**" ant ilm lit tnKrnU a tia(*
f'anrti iMui Bna'i 'aili la lirvt wlA Hmtlrvi. iri4 r\,rfy^hi^ Imia It
A Paramount Release
A NOVEL DESIGN
tised the sales talk from a stock cut, setting
in the playing dates, and then has designed
his own sales copy to run above this dis-
play, with the signature and the other fea-
tures placed below the feature. This takes
a five twelves, but where space is reason-
ably spaced it makes a very attractive dis-
play and takes the layout from the conven-
tional class and gives it a punch. He slips
up on his grammar a trifle when he runs
"Adolph Zu'<or and Jesse L. Lasky presents"
instead of the plural "present," but that
probably was a compositor's error. The type
is nicely selected, and the use of italic for
the top bank prevents this from becoming
too formidable in appearance. In a bold face
or even straight roman that might have
looked like too much to read, but the italic
keeps it light and inviting.
Qets Qood Effect
From a Come Early
John W. Creamer, of the Strand theatre,
Chillicothe, Mo., sends in his work on The
Ten Commandments and asks for comment.
Mr. Creamer is a star lobby man, but his
newspaper efforts are comparatively new
and he wants to check them up. At that
he does not seem to need much checking,,
for they are good average work, mostly
built around the press book cuts. The only
J COMIIVC NKXT WEEK
t "The Ten Commandments"
Viiu ve heard everyone lulking alxjut it. now see the picture.
> U s woiiderful— beautiful— and Ixyoiid description.
Special Notice
Everyone in town will see
this picture. Now all whp
can do so, please attend tlie
early shows *t 10:10-2:3(1
or 1:30.
This way you will (e bet-
ter seats and avoid the big
crowds which come to the
7:30 & 9:30 shows.
5 Big Shows Daily
Special organ music alMi.^
I»(;hting eff'
Ihe .Strand
^ 7,^ "^^ ME TEN
PIV-i-NOMENTS
l»(;hting effects such aa oohr .
The Only Big Piclure .1
Chillicothe Thb Yew
A Paramount Release
THE COME EARLY
one we reproduce is the advance "come
early," which always is a sure fire when
worked on a big picture. Generally it does
lielp the matinee business materially, and
if it does not, it at least gives emphasis to^
the fact that the picture is above the aver-
age. But the main point is to get them
in for the afternoon performances, for the
I'.ight show-s probably will take care of them-
selves. It is particularly good for the out
of town patronage, because it often gets-
the suburban patrons in for the early shows.
Where they can make an early start they
tigure that they will play safe and avoid
the night crowds. This is so true that in
the smaller towns it is even a good idea
to get the merchants to join in the stunt
and appeal the feeder towns to come in
t.arly, do their shopping and see a matinee
performance. In the other examples Mr.
Creamer takes care to get the title over
as the main appeal and is successful in
avoiding too much supporting copy. He
stresses the augmented orchestra and has
made a careful selection of press book copy.
W'e do not believe that Mr. Creamer needs
a lot of advice on how to prepare copy. He
is doing as well as can be expected with
the support a small tow-n paper can give
liim.
Hook'Ups Help The
Trouble With Wives
Using tiij shoe and hosiery hook-ups ar-
ranged by Claud Saunders' office on The
Trouble with Wives gave eight unusually
good windows to the People's Theatre, Port-
land, Ore. Manager Fred J. Lucas did a
little hooking on his own account when he
arranged for 5,000 fifty cent packages of
beauty aids to be given all women patrons the
first three days. In return he ran a short
picture showing how the beauty clay was
applied. It was advertising, but it was inter-
esting—and the women had the samples. The
men liked it, too.
traight Prom the Shoulder Reports
r SxhibLttoa laformation Direct from the ^ox-Office to Voll
Sdit&dL bij cA. Van 3uren fowtlL
R B. O..
LALGHING AT DANGER. (5.441 feet).
Star, Richard Talmadg-e. I did not see this,
hut was told it was g-ood. Plenty of stunts
and a good Etory. That last is what he has
Ijen lacking- in his pictures that I have run
lately. Tone. good. Sunday, yes. Special,
hardly. Good appeal. Draw farmers, town
ubout 600. Admission 10-20 and 10-30. H.
D. Batchelder, Gait Theatre (175 seats), Gait.
California.
LAUGHING AT DANGER. (5.441 feet).
Star, R. Talmadge. Plenty of action and
stunts in this for the action lovers. The
print we had was rotten and the splices gava
way at two places. Rotten service. Tone,
good. A family picture. Special, no. Fair
appeal. Draw better class, town of about
4,500. Admission 10-20. C. A. Angelmire,
"Y" Theatre (410 seats), Nazareth, Pennsyl-
vania.
MIDNIGHT MOLLY. (6.000 feet). Star.
Evelyn Brent. A crackerjack crook story
with Evelyn Brent furnishing the enter-
tainment. I have run two so far and she is
getting- more popular each time. Many
praised it. Tone O.K. Sunday, yes. Ap-
peal, 90 per cent. R. L.. Nowell. Idle Hour
Theatre, Monroe, Georgia.
NORTH OP NEVADA. (5,000 feet). Star,
Fred Thomson. A good western feature.
Satisfied our patrons on Saturday. Business
light. Tone, good. No for Sunday and as
special. Good appeal. Draw rural and town
of about 1,000. Admission 10-25 and 15-30
and 25-50 on specials. W. C. Geer. Princess
Theatre (175 seats), Vermont, Illinois.
NORTH OF NEVADA. Star, Fred Thomson.
As good as any I have seen from Thomson,
and that's saying- a lot. Thomson is my prize
drawing card now. Don't overlook this west-
ern star. R. L. Nowell, Idlehour Theatre,
Monroe, Georgia.
PARISIAN NIGHTS. (5.278 feet). Star,
L.OU Tellegen. An action picture of the Paris
underworld. Reports from the men and boys
good — the ladies didn't seom to like it. Poor
title for small towns. Tone, fair. No for
Sunday and no as special. Not much appeal.
R. A. Preus.«!, Arvada Theatre, Arvada, Colo-
rado.
SILENT STRANGER. (5 reels). Star, Fred
Thomson. A good western production that
our peoplb enjoyed. Silver King, as usual,
gets a nice hand from our patrons. Tone,
good. Sunday, yes, and special, no. Very
good appeal. Draw rural and town of about
1,000. Admission 10-25 and 15-30 and 25-50
on specials W. C. Geer, Princess Theatre
(175 seats), Vermont, Illinois.
WHITE PANG. (5.600 feet). Star, Strong-
heart. A pretty fair dog picture. Good
make you money if you go after it — so go
to it strong. Print good. Tone good. Very
good appeal. Yes for Sunday, no as special.
Draw all classes, big city. Stephen G. Bren-
ner, Eagle Theatre, Baltimore, Maryland.
WHITK FANG. (5,600 feet). Star, Strong-
heart). A pretty fair dog picture. Good
business. The spell is broken, we believe, as
the sun is shining brightly. (Our third day
of sunshine in seven weeks.) Tone, good.
Sunday, no, and as special. Ninety per cent,
appeal. Draw town and rural class, town of
about 1.028. Admisison 10-25 and 25-50. W.
C. Geer. Princess Theatre (175 seats), Ver-
mont, Illinois.
WILD BLLL'S LAIR. (6 reels). Star. Fred
Thomson. An excellent westerner, and will
lake good where they Iil<o them. Thomson
and his horse are all to the mustard. Tone,
good. No for Sunday or as special. Ninety
per cent, appeal. Draw country and town of
about 1,800. Admission 15-25. O. G. Odell.
Odelphia Theatre (400 seats), Hughseville,
Pennsylvania.
|iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin
I "You don't want to book punk |
I pictures any more than the rest |
I of us do. But you'd like to play 1
1 all the good ones you have dates t
I for. a
I "Se we send these tips — and be- |
i cause we're exhibitors, reporting 1
I voluntarily and without bias, you |
I know they're dependable — to |
I help you along. |
I "Now you swing into line and |
I let's make it a give-and-take I
I proposition. We're glad to help i
I you. You help us." |
j OUR GANG. j
liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^
First National
ABRAHAM LINCOLN. (9,759 feet). Star.
George Billings. An execptional production;
purchased at a fair price will make money
and add prestige to any house. Tone, high.
Appeal, 99 per cent. Yes for Sunday and
special. Draw small town and country class,
town 350. Admission 10-35. Nelson & Ottem',
Itex Theatre (140 seats), Osnabrook, North
Dakota.
ABRAHAM LINCOLN. (9,759 feet). Star
George Billings. A hundred per cent. A won-
derful character actor. The best picture we
ever had in the house. Most people don't
care for historical pictures, but we tied up
with Campfire Girls, schools and a teachers'
convention and got away with it. Splendid
tone. Yes for Sunday and special. Draw
business and farmer class, town 2,200. Ad-
mission 10-25. A. F. Jenkins, Community
Theatre, David City, Nebraska.
BLACK OXEN. (7,831 feet). Star cast.
Just an average picture; too impossible to be
good. Contains some clever humor which
keeps it alive. Tone spotted. Appeal, 80 per
cent. No for Sunday or special. Draw small
town and country class, town 350. Admission
10-30. Nelson & Ottem, Rex Theatre (Hi
seats), Osnabrook, North Dakota.
DANGEROUS MAID. Star, Constance Tal-
madge. Rental too high for his small town.
No profit left. Costume play, a little above
program schedule. Good tone, fair appeal.
Yes for Sunday, no as special. Draw farm-
ers and merchants, widely scattered, town
1.G50. Mrs. J. B. Travelle, Elite Theatre.
Placei-ville. California.
DESERT FT^OWER. (6,837 feet). Star.
Colleen Moore. Not to be compared with
some of her others, but this picture, in my
opinion, is merely a question of rental.
You'll be pleased with it, but if you have to
pay too much, you'll be In red ink on the
well known ledger. At a reasonable price,
you'll get a profit on this if you properly go
after the picture, for it has merit. Fair
weather, fairly good attendance. Draw health
.■sfOkers an-,1 tourists. Dave Seymour, Pon-
tiao Thertre Beautiful, Saranac Lake, New
York.
GOLDFISH. Star, Constance Talmadge.
Another picture oversold. Forced to raise
admission to get in rental, and then lost
money. Only a program picture; silly story.
Sots olaborate, but that did not save the pic-
ture. Good tone, poor appeal. Yes for Sun-
day, no as special. Draw farmers and mer-
chants, widely scattered, town 1,650. Mrs. J.
B. Travelle, Elite Theatre, Placerville, Cali-
fornia.
HER NIGHT OF ROMANCE. (8 reels).
Star, Constance Talmadge. A good comedy-
drama from First National and should please
most any audience. Print in first class shape,
it being the first real good print we have
ever had . from First National. Think they
tried to run it "over"' us little fellows out
in the "sticks" with bad prints; however,
their pictures were all well directed and get
the people in the theatre all right. Good ap-
peal, 90 per cent. Good tone. Yes for Sun-
day, no as special. W. C. Snyder, Cozy The-
atre (265 seats). Lament, Oklahoma.
INEZ FROM HOLLYWOOD. Star, Anna
Nilsson. A fair program picture but nothing
big. Will satisfy biggest per cent, of audi-
ence. No lone. No Sunday or special. Fair
appeal. Draw rural class, town about 1 450
Admission 10-30. L I. Kennedy, Electric The-
atre (350 seats), Glasgow, Missouri.
KNOCKOUT. Star, Milton Sills. A good
one for fight lovers, but I'm afraid it was
too rough for highbrows. Anyhow, it didn't
draw, even with Sills heading the cast. Was
greatly disappointed and lost real money on
it. Draw farming and small town class. R.
L. Nowell, Idlehour Theatre^ Monroe, Georgia.
LOST WORLD. (9,700 feet). The greatest
mouth to mouth advertiser ever made. Get
this one and go after it big. They wiU talk,
wonder and argue this one if you present it
in a big way until every one will come and
see it. It will please out of sheer noveltv
and wonderment. A master picture. Any
showman will do good with this one. Special,
yes. One hundred per cent, appeal. Draw
town of about 6,000. Admission 10-30. L. O.
Davis. Virginia Theatre (600 seats). Hazard,
Kentucky.
MAKING OF O'MALLY. Star,' Milton Sills.
Very fine action picture with mucti heart in-
terest. Suitable tor any house that wants
action pictures. Good business on Saturday
show. Tone, good. Sunday, yes. Good appeal.
Draw mixed class, town about 3.000. Admis-
sion 10-25-30. J. J. Wood. Redding Theatre
(800 seats), Redding, California.
ONE WAY STREET. (5,600 feet). Star,
Ben Lyon. A pleasing program picture that
will please the average movie goer. Noth-
ing big, however. No special. Eighty per
cent, appeal. Draw town of about 6,000. Ad-
mission 10-30. L. O. Davis, Virginia Theatre
(600 seats). Hazard, Kentucky.
SCARLET WEST. All star oast. We con-
sider this superior to the "Covered Wagon,"'
and it would be so in the opinion of the pub-
lic if it had been given tho push that the
"Wagon" had. The most vivid western action
of Custer's days we have ever seen and you
can step on the advertising heavy; we are
sorry we didn't boost it as a super-special.
Excellent piper on it and well cast produc-
tion. Tone, O.K. Sunday and special, yes.
One hundred per cent, appeal. Draw mixed
class, town about 1,300. Admission 10-30.
Pace and Bonman, Rialto Theatre (300 seats),
Pocahontas, Iowa.
SHORE LEAVE. (6,856 feet). Star Rich-
ard Barthelmess. Fascinating sailor story
that v/ill send "em away in good humor. Not
the best Dick has done, but above the ordi-
nary pictures exhibitors are compelled to
sandwich in. We used "sweetheart in every
port'' for exploitation. Tone, O.K. Sunday,
yos, special, no. Ninety-five per cent appeal.
Draw mixed class, town about 1,300. Admis-
sion 10-30. Pace & Houma. Rialto Theatre,
(300 seats), Pocahontas, Iowa.
^ THIEF IN PARADISE. (7,251 feet). Star,
Grilllth. A good production and seemed to
please very well. Special, no. Good appeal.
Draw general class, town about 5,000. Ad-
mission 15-30. C. A. Anderson, Liberty The-
atre (600 seats), Kalispell, Montana.
360
MOVING PICTURE WORLD
November 28, 1925
Vox
ARIZONA ROMEO. (4,694 feet). Star,
Buck Jones. Very good. Plenty of comedy
and action. Good tone and appeal. No for
Sunday or special. Draw business and farm-
ing class, town 2,200. Admission 10-25. A.
F. Jenkins, Community Theatre, David City,
Nebraska.
DAUGHTER OP THE NIGHT. (5.470 feet).
A good melodrama that should hold the in-
terest of the audience throughout the entire
six reels. Can be run for three days in any
good sized town. Print good. Tone, good.
No Sunday or as special. Eighty-five per
cent, appeal. Draw factory class. Admission
15-25. D. W. Straycr, Mt. Joy Theatre, Mt.
Joy, Pennsylvania.
DEADWOOD COACH. Star, Tom Mix. This
Is a very good Mix subject, but for some
reason he is not standing up at the box
office for me as of old. It will, of course, get
business, but my people did not get excited
over this one. Special, no. Ninety per cent,
appeal. Draw town of about 6,000. Admis-
sion 10-30. Li. O. Davis, Virginia Theatre
(600 seats), Hazard, Kentucky.
HUNTED WOMAN. (4,954 seats). • A
mighty fine western. One of Curwood's
stories. Good for any night in the week,
especially Saturday night. Tone, good. Sun-
day, no. Special, yes. Ninety per cent, ap-
peal. Draw country and town of about 1,-
800. Admission 15-25. O. G. Odell, Odelphia
Theatre (400 seats), Hughesville, Pennsyl-
LAST MAN ON EARTH. (6,899 feet). A
great drawing card and fairly good comedy.
With more serious forethought and skillful
direction this might have been the comedy
hit of the season. A great idea but poorly
developed. A real business getter, however.
Tone, fair. Sunday, no. Draw mixed class,
town about 3,000. Admission 10-25-30. J. J.
Wood, Redding Theatre (800 seats), Redding.
California.
MARRIAGE IN TRANSIT. Star, Edmund
Lowe. A good mystery picture, but the title
holds it back. It would draw better with a
different title. Tone, good. No for Sunday
or as special. Seventy per cent, appeal. Draw
country and town of about 1,800. Admission
15-25. O. G. Odell, Odelphi Theatre (400
seats), Hughesville, Pennsylvania.
RIDERS OF THE PURPLE SAGE. (5,578
feet). Star, Tom Mix. Much better than the
original and a big business getter. Proved
one of our best drawing cards this season.
Tone, good. Sunday and any day. Very
good appeal. Draw mixed class, town about
3,000. Admission 10-25-30. J. J. Wood, Red-
ding Theatre (800 seats). Redding. California.
SCARLET HONEYMOON. (5,080 feet).
Shirley Mason. Just a fair offering, nothing
big, but where Miss Mason is liked it will go
over very big. Tone. fair. Sunday, yes, and
special, no. Ninety per cent, appeal. Draw
country and town of about 1,800. Admission
15-25. O. G. Odell, Odelphia Theatre (400
seats), Hughesville, Pennsylvania.
TEETH. (6,190 feet). Star, Tom Mix, with
Duke and Tony (dog and horse). This was
very good, with plenty of action, which is
what our Saturday crowd wants. Tom
don't lose any of his popularity; the kids
are crazy about him. Good tone and ap-
peal. No for Sunday or special. Draw busi-
ness and fanning class, town 2,200. Admis-
sion 10-25. A. F. Jenkins, Community The-
atre, David City, Nebraska.
^etrO'Qoldwyn
CHEAPER TO MARRY. Two days to fair
business. Picture liked by few who saw it.
A good cast — Nogel, Stone and Samatte.
Draw general class, town about 35,000. Ad-
mission 25-35. C. D. Buss, Strand Theatre
(700 seats), Easton, Pennsylvania.
CIROE, THE ENCHANTRESS. (6,882
feet). Star, Mae Murray. This plicture will
take good where they like Mae Murray; they
certainly don't like her here. With another,
more popular star, the audience would have
liked It. Tone, good. Appeal, none as it is.
Sunday, yes, special, no. Draw factory peo-
|iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii{iiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiniin^
I between Ourselves |
I A get together place where |
I we can talk things over |
I With the old guard swinging |
I back into line to give these de- |
I pendable tips — the help that's |
I been missed when they dropped |
I out — we're rolling along on high I
I these days — and proud 1 am to be |
I able to say it. |
I There's a welcome for the new- |
I comers, too. Proud to have you |
I new folks showing your generous |
I spirit. I
I In all my dozen years in the |
I picture game I never had an asso- |
I ciation with any crowd that has |
I made me so proud and so glad to |
I be where 1 am as since I got ]
I this group of good scouts to call- |
I ing me VAN. |
Riiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiwiiiiiiiiiiiiiiiiiiiiiiuiiiiiiin^
pie. AdmlGSion 15-25. D. W. Strayer. Mount
Joy Theatre, Mount Joy, Pennsylvania,
DADDY GOES A'GRUNTING. (2 reels).
Star, Glen Tryon. Here's a comedy that
they commented on. It's a scream of the
newlyweds. Sunday, yes. R. A. Preuss,
Arvada Theatre, Arvada, Colorado.
MIDSHIPMAN. (7,498 feet). Star, Ramon
Novarro. A very good picture with lots of
clean comedy. This is a good picture to tie
up with schools. Taken at Annapolis Naval
Academy. Print new. Good tone. Sunday,
yes. Special, no. Appeal, 85 per cent. R. A.
Preuss, Arvada Theatre, Arvada, Colorado.
NEVER THE TWAIN SHALL MEET. .(8
retls). Star, Anita Stewart. Very popular
story and as such got the business. The pic-
ture is only fair, however, but a good bet at
the box office. Tone, all right. Draw mixed
class, town about 3,000. Admission 10-25-30.
J. J. Wood, Redding Theatre (800 seats), Red-
ding, California.
PRAIRIE WIFE. (6,487 feet). Star cast.
A very hard picture to judge. Something
different. You have to follow picture very
close, but it is good; but I am afraid not
many audiences will like it. Try it. No ap-
peal here. No for Sunday or special. D. W.
Strayer, Mount Joy Theatre, Mount Joy,
Pennsylvania.
PRETTY LADIES. (6 reels). Star, Zazu
Pitts. This is a flash picture with a lot of
fine costumes Intimate glimpses behind the
scenes, Ann Pennington dancing and where
they like a peak at the doings in one of
these Broadway troupes. I should say good
business can be done, and the picture satisfy.
It is not a special, but a picture well done
from every angle, even though the story is
not such-a-much. Weather fair. Good at-
tendance. Draw health seekers and tour-
ists. Dave Seymour, Pontiac Theatre Beauti-
ful, Saranac Lake, New York.
SEVEN CHANCES. (5,113 feet). Star,
Buster Keaton. This feature comedy proved
the best laugh-getter shown here in a long
time. We had no idea it was so good, or
we would have raised our prices. It surely
is worth more than regular admission price.
Tone, good. Sunday, yes and as special.
Ninety per cent, appeal. G. H. Perry, Peo-
ple's Theatre, Cloverdale, California.
UNHOLY THREE. (7,000 feet). Star, Lou
Chaney. A good picture. Tone, good. Sun-
day, yes. Draw general class. Admission
10-25 and 15-35. H. Ve Smoots, Vine Theatre
(600 seats), Mt. Vernon, Ohio.
Faramount
A.NCIENT HIGHWAY. Star, Holt-Dove.
This is a very good picture. If your crowd
likes the outdoor western type of picture,
this will classify as a special and stand ad-
vanced admission. Tone, good. Sunday, yes,
and yes as special. Draw town of about 3,-
200. Charles Lee Hyde, Grand Theatre (500
seats), Pierre, South Dakota.
ANY WOMAN. (5.963 feet). Star, Alice
Terry. Played two days to poorest business
of the month. Not even a good program
show. They talked about Conway Tearle In
this one, but they never put him In it. Tone,
good. Special, never. Poor appeal. Draw
better class, town about 4.500. Admission 10-
20. C. A. Anglemire. "T" Theatre (410 seats).
Nazareth, Pennsylvania.
ARE PARENTS PEOPLE. (6,586 feet). Star.
Betty Bronson. Looked this over carefully to
see if Miss Bronson was a one picture star,
viz "Peter Pan." must give her credit she Is
the goods and shows great promise. This
particular picture much admired. Excellent
cast and fine direction. Tell your patrons all
about this, not much of a title, but get them
to your theatre, the picture will do the rest.
Weather rainy. Attendance great consid-
ering the weather. Dave Seymour, Pontiac
Theatre Beautiful, Saranac Lake, New York.
ARGENTINE LOVE. (5,970 feet). Went over
nicely and seemed to please everybody. Al C.
Werner, Royal Theatre, Reading, Pennsyl-
vania.
A SON OF HIS FATHER. (7 reels). Star.
Bessie Love. If all Paramount Issues would
have the grounding this one has. we wouldn't
be cautious about heavy exploitation on any
of them. A truly wonderful picturizatlon of
Harold Bell Wright's book with a southwest-
ern locale; it's Irish throughout, with an ex-
cellent cast. Boost it, talk it, advertise
heavy, and you'll get results. Warner Bax-
ter contributes his best. Tone O. K. Appeal
99 per cent. Yes for Sunday, no as special.
Draw mixed class, town 1.300. Admission 10-
30. Pace & Bouma, Rialto Theatre (300
seats), Pocahontas, Iowa.
REGGAR ON HORSEBACK. Star cast. Just
an ordinary program picture; a light comedy
which will get by If you don't promise too
much. Good tone. Appeal 75 per cent. Yes
for Sunday, no as special. Draw rural and
townspeople classes, town 800. Firkins &
Laws, Crystal Theatre (200 seats), Moravia,
Iowa.
CH.'VRMER. (6,076 feet). Star. Pola Negri.
This is a very good picture but drew small
c-rowds for me on two nights. Besides, paid
entirely too much money for It: lost money.
Tone O. K. Yes for Sunday, no as special.
Draw all classes, town less than a thousand.
Admission 10-30. G. H. Perry, People's Thea-
tre (250 seats), Cloverdale, California.
COAST OP POLLY. (7,000 feet). Star,
Gloria Swanson. This Is a little heavier than
most of her pictures and the crowd seemed
to like it. She takes a double part and han-
dles it very well. Tone, fair. Sunday, per-
haps, and special, perhaps. Draw town of
about 3,200. Charles Lee Hyde. Grand The-
atre (500 seats), Pierre, South Dakota.
CODE OF THE WEST. (6,777 feet). Star.
Owen Moore. Played two days; poor busi-
ness. A very poor cast in this show com-
pared to the usual good Paramount casts.
Grey's name has a good appeal. Good tone,
fair audience appeal. Not a special. Draw
better class, town 4,500. Admission 10-20.
Carl A. Anglemire. "Y" Theatre (410 seats),
Nazareth. Pennsylvania.
CONTR.VBAND. (8,775 feet). Was fairly well
liked here and did fair business. Al. C. Wer-
ner, Royal Theatre, Reading, Pennsylvania.
CONTRABAND. (8,775 feet). Star, Lois
Wilson. Fine, Interesting program picture.
It shows up two-thirds of our law officers
and how they mix with bootleggers. Tone,
good. Yes for Sunday and no for special.
Ninety-five per cent, appeal. R. L Nowell.
Idle Hour Theatre, Monroe, Georgia.
DEVIL'S CARGO. (7,080 feet). Star, Pauline
November 28, 1925
MOVING PICTURE WORLD
361
pllllllllllllllllllllllllllllllll!lllllllllllllllllllllllllllllllllllllllllll|lll|l|llllll|lll|IIH
I Here They Are — Tom Haynes* Tips |
I "T AST night we played "Going West" (Metro-Gol<lwyn-Buster |
I I Keaton). It is O. K. "The Shock Punch" (Paramount) O. K. |
I i J "Her Night Romance" (First National) O. K. Some say the |
I best that Constance Talmadge has done. "Loving Lies" (United Art- |
I ists) not so good. "Beyond the Border" (Pro-Dis-Co) good. |
I "Dressmaker from Paris" (Paramount) good. "So Big (First Na- |
I tional) they claimed a lot for this — not so much. "New Toys" (First 1
I National) not so much. "Excuse Me" (Metro-Goldwyn) good. "Code I
I of the West" (Paramount) good. "Cheaper to Marry" (Metro-Gold- |
I wyn) good. "Air Mail" (Paramount) good. "Frivolous Sal" (First |
I National) good. |
I "Welcome Stranger" (Pro-Dis-Co) good. "Isn't Life Wonderful" |
I (United Artists) not for us. "Old Home Week" (Paramount) good. I
I "Forty Winks" (Paramount) good. "Thundering Herd" (Paramount) |
I good — some liked it as well as "Covered Wagon." (More soon). I
I Thomas L. Haynes, Old Lyme Amusement Company, Old Lyme, Connec- |
I ticut. I
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii I mil iiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiii iiiiuiiiiiiiiiini iiiiiiiiiiiiiiiiiiiiiii Ill mil im uiiiiin iiiiiiiiiiiiiiiiiiiniiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiu |
Starke. A picture that cost me a lot of money.
Does i.ot have much drawing power. Appeals
to the lower class of people. Receipts were
low. Draw college town of about 2.100. Ad-
mission 10-25. R. X. "Williams, Jr., Lyric Thea-
tre, (345 seats) Oxford, Mississippi.
DEVIL'S CARGO. (7,080 feet). People here
thought this a good prcture but business was
only average. Al. C. Werner, Royal Theatre,
Reading, Pennsylvania.
EAST OF SUEZ. (6,821 feet). Star, Pola
Negri. Pair picture the element of the Ori-
ent. Probably liked by some, as I had a bet-
ter second night than the first. Tone, good.
Sunday, yes, special, no. Fair appeal. Draw
farmers, town about 600. Admission 10-20
and 10-30. H. D. Batchelder, Gait Theatre
(175 seats), Gait, California.
EAST OF SUEZ. (6,821 feet). Had several
favorable comments on this picture but
played it against strong counter attractions,
and for this reason business was off. Al C.
Werner, Royal Theatre, Reading, Pennsyl-
vania.
ENEMY SEX. (7,851 feet). Star, Betty
Compson. We considered this a very good pro-
duction. Miss Compson surely does fine work.
Tone, good. No Sunday and as special. Strong
appeal. Draw town of about 175 and also
rural. Admissions 10-25, specials 15-30 and 25-
50. W. C. Geer, Princess Theatre, (175 seats),
Vermont, Illinois.
EVE'S SECRET. (6,225 feet). Star, Betty
Compson. Rather enjoyed here, nothing to
go into ecstasies over, but a well acted film,
that will disappoint no one, but don't promise
too much. Attendance fairly good. Dave Sey-
mour, Pontiac Theatre Beautiful, Saranac
i-ake, New York.
FEMALE. (6,770 feet). Star Betty
Compson. Another good l:>it of acting by
Miss Compson. Our bunch thought it fine.
Personally we did not think it quite as good
as "Enemy Sex." Tone, good. No as Sun-
day and as special. Good appeal. Draw
rural and town of about 1,000. Admisisori
10-25 and 15-30 and 25-50 on specials. W.
C. Geer, Princess Theatre (175 seats), Ver-
mont, Illinois.
FORTY WliVKS. (6.203 feet). Star, Ray-
mond Griflfith. A dandy show up to the end
and then, oh, why did the.v stick on a faked-
up set fit for a cheap one-reel comedy. We
had rain and plenty of it, knocking our
Sunday crowd to bits. A family picture.
Tone, good. Special, no. Good appeal. Draw
better class, town about 4,500. Admission
10-20. C. A. Anglemire, "Y'' Theatre (410
seats), Nazareth, Pennsylvania.
FORTY WINKS. (6,203 feet). Considered
a very good picture and had great expecta-
tions of wonderful business which did not al-
together materialize. Business was just fair.
Al C. Wermr, Royal Theatre, Reading, Penn-
sylvania.
GROUNDS FOR DIVORCE. (5,602 feet).
Star cast. Good program picture. Worth
seeing. Good tone, fair appeal. Yes for
Sunday, no as special. Draw farmers and
merchants, widely scattered, town 1,650.
Mrs. J. B. Travelle, Elite Theatre, Placer-
vllle, Californisi.
KISS IN THE DARK. (5,767 feet). Fine
title, but rotten. Awful stuff that will
hurt you for weeks after showing. No ex-
cuse for a mess like this. Ned Pedigo, Pol-
lard Theatre (SOO seats), Guthrie, Okla-
homa.
KISS IN THE DARK. (5,767 feet). A good
picture for the better class patrons and
mighty appreciated by them. Business was
barely average. Al C Werner, Royal Theatre,
Reading, Pennsylvania.
PONY EXPRESS. (9,929 feet). Star cast in-
cludes RIcardo Cortez. When Paramount puts
out a western, you can gamble it's a REAL
one.' This is a successor to "Covered Wagon."
My patron?' said "much better." If your town
likes "The Covered Wagon" type, play this
by all means. RIcardo will be a favorite in
your town after this picture plays. Wallace
Beery as Rhode Island Red Is great. Patrons
will not hiss him — but love him. Paper great.
Print excellent. Rental a bit high but It's
worth It, as it :s a big one. On ten full reels.
Good tone. Appeal best ever. Yes for Sunday.
As special — I'll tell the world! R. A. Preuss,
Arvada Theatre, Arvada, Colorado.
SEVEN KEYS TO BALDFATE. Star, Doug-
las McLean. A very good program picture.
Rental too high. I played it on a Saturday
and lost money on It. Tone, O. K. Fair ap-
peal. Sunday, yes, special, no. Draw college
town of about 2,100. Admission 10-25. R. X.
Williams, Jr.. Lyric Theatre (345 seats) Ox-
ford, Mississippi.
SHOCK. PUNCH. (6,151 feet). Star, Richard
Dix. A play with a punch that lacks a knock-
out, although the shocks are all there when
the hero climbs and sweeps along the girders
of the skeleton skv.scraper a la safety first.
362
MOVING PICTURE WORLD
November 28, 1925
•SHOCK PUNCH. (6,151 feet). Star, Rich-
ard Dix. Well likod here. I would advise
exhibitors to buy this and get behind it. It
will please. It has comedy, thrills and a
good punch. A very fine program exhibit.
Fine weather; grood attendance. Draw health
seekers and tourists. Dave Seymour, Pontiac
Theatre Beautiful, Saranac Lake. New York.
TEN CO.MMANUMENTS. (11 reels). Star
cast. Wonderful picture: big advertising
campaign, but did not draw the business that
the old picture, "Birth of a Nation" drew. C.
C. Golden, Missouri Theatre, La Bell, Mis-
souri.
TEN COMMANDMENTS. (11 rels). The
best picture I have used. Gave one hundred
per cent, satisfaction. Bible part of story
excellent and not tiresome like most pic-
tures of this kind. Buy it. Tone, good. Yes
for Sunday and for special. Good appeal.
Draw rural class, town about 1,450. Admis-
sion 10-30. I. I. Kennedy, Electric Theatre
(350 seats), Glasgow, Missouri.
THINDERING HERD. (7,187 feet). Stars.
Jack HoU, Louis Wilson. This show went
over big here. Our patrons liked it. Far
better than the average Paramount specials.
This is one picture that made us some money,
as a general rule we give it all to Para-
mount. Tone, good. Sunday, yes, and
special, no. Ninety per cent, appeal. G. H.
Perry, People's Theatre, Cloverdale, Cali-
fornia.
TIGER LOVE. (5,325 feet). Star cast. Noth-
ing much to it. Too long drawn out. Appeal
fO per cent. No for Sunday or special. Draw
town and countr>' class, town 1,800. Admissioi)
15-25. O. G. Odell, Odelphi Theatre (400 seats),
Hughesville, Pennsylvania.
TONGUES OF FLAME. (6,763 feet). Star,
Thomas Meighan. A program picture a lit-
tle different than the usual run. Tone O.K.
Appeal, 55 per cent. No for Sunday or
special. H. P. McFadden, Reel Theatre,
Matoma, Kansas.
TOP OF THE WORLD. (7,167 feet). Star,
James Kirkwood. This one pleased the
adults but did not draw out the kids for us
on a Saturday night. It's a good program
show with a pretty ending in colors that
helps. Good tone and appeal. Not a special.
Draw better class, town 4,500. Admission 10-
20. C. A. Anglemire, "Y" Theatre (410 seats),
Nazareth, Pennsylvania.
WANDERER OF THE WASTEL.AND. (6,-
700 feet). Star, Jack Holt. A very good Zane
Grey story in natural colors. Our people
voted it fine entertainment, and it did well
at the box office. Tone, good, Sunday, no. Spe-
cial, yes. Appeal, 95 per cent. Draw town of
about 175 and also rural. Admissions 10-25,
specials 15-30 and 25-50. W. C. Geer, Princess
Theatre, (175 seats), Vermont, Illinois.
WILD, WILD SUSAN. (5,274 feet). Stars,
Bebe Daniels, Rod La Rocque. A good snappy
little picture. Drew well and pleased all.
Give us more modern print pictures like
this one. lone, O.K. Sunday, yes, and special,
no. One hundred per cent, appeal. R. X.
Williams, Lyric Theatre, Oxford, Mississippi.
W'ILD, WILD SUSAN. (5,274 feet). Star.
Bebe Daniels. A good picture. Tone, good.
Sunday, yes. Draw general class. Admis-
sion 10-25 and 15-35. H. V. Smoots, Vine The-
atre (600 seats), Mt. Vernon, Ohio.
WELCOME HOME. (5,909 feet). Star
cast. A human story of pathos and comedy.
A picturesque figure of a lovable old man
who goes to live with his son and daughter-
in-law, and upsets the entire family with
his meddling ways, but finally gets wise and;
en'iers the Old Men's Home. Quite good:
Draw from tourist town of 3,000. Admission
10-30. George W. Walther, Dixie Theatre,
Kerrvillj, Texas.
Vrodticers* Dist, Corp*
CHARLEY'S APNT. (7,245 feet). Star, Syd
Chaplin. Here's a wow, but, as usual, we haa
rain and mud for the entire run, so did light
business. Tone, fair. Sunday, no, special,
yes. Ninety-nine per cent, appeal. Draw town
and rural class, town of about 1,028. Admis-
sion 10-25 and 25-50 on specials. W. C. Geer,
Princess Theatre (175 seats), Vermont, Ill-
inois.
MARION DA VIES in a new pose.
Miss Dames lias just scored another
sensational triumph as a result of the
Los Anpeles premiere of "Lights of
Old Broadway," the Monta Bell pro-
ductian of Lazirence Eyre'si stage
success, "Merry Wives of Gotham,"
for M etro-G oldiuyn-Mayer .
fll.lRLEY'S AUNT. (7,245 feet). One hun-
dred per cent, entertainment from every
standpoint. One of the so-called hits that
really hits the mark. Jimmie Boyd, Newgem
Theatre, Blytheville, Arkansas.
CHARLEY'S AUNT. (7,245 feet). Star, Syd
Chaplin. One of the best bets of the season.
Syd Chaplin is the coming star. Good for all
classes. N. Frieberger, Rivoll Theatre, Cleve-
land, Ohio.
COMING OF AMOS. (5.077 feet). Star, Rod
La Rocque. We played this picture the week
of September 21 and did good business. This
is a new one. Don't be afraid of it. H. B.
Olin, Orpheum Theatre, Grand Forks, North
Dakota.
CRIMSON RUNNER. (4,775 feet). Pleased
about half the audience. Main Street The-
atre, Galeton. Pennsylvania.
FLAMING FORTIES. (5,770). Very, very
good. A. C. Betts, Powers Theatre, Red
Creek, New York.
HELL'S HIGHROAD. (6,084 feet). Nothing
new in a theme done a thousand times be-
fore. Suggestive situations, even between
man and wife. Should be barred by law. Will
producers ever wake up to the fact that such
productions are killing pictures? No business
and glad of it. Mazda Theatre, Aurora, Ne-
'oraska.
HELL'S HIGHROAD. (6.084 feet). This is
one of De Alille's productions, and is very
good. Pleased 90 per cent. H. Bolin, Or-
pheum Theatre, Grand Forks, North Dakota.
LET WOMEN ALONE. Not bad. Business
poor. M. Shatkin, Olympla Theatre, Erie,
Pennsylvania.
$^pTf -THE THRESHOLD. This picture is
drevS'ttr.d patrons walked out on it. It is no
good, at all for small towns. Photography
very dark. A. M. Rosenbloom, Home The-
atre, Rochester, Pennsylvania.
PEOPLE VSf*NANCY PRESTON. A very
good crook picture. It deals with prison life
in Sing Sing. A goad story. It keeps them
interested. Another g-ood picture from P.
D. C. is "Oft the Highway." E. C. Accola.
Bonham Theatre, Prairie Du Sac, Wisconsin.
SEAMEN DAYS. (6,974 feet). This is the
best comedy we have had, and many thought
it better than "Charley's Aunt." Went over
100 per cent. H. B. Olin, Orpheum Theatre,
Grand Forks, North Dakota.
■WELCOME STRANGER. (6,618 feet). Star
cast. A good human, heart-interest picture.
.\ctlng good. No fast action, but then it
didn't need any to put the story over. Print
good. Good tone. Appeal, 90 per cent. Yes
for Sunday, no as special. David W. Strayer,
Mount Joy Theatre. Mount Joy, Pt^nnsyl vania.
United Artists
SALLV OF THE SAWDUST. (9,500 feet).
.Stars, Al Fields-C. Dewpster. Circus this
one and it will draw well. Tone, good.
Sunday, yes, and special, yes. Draw con-
servative class, town about 23,000. Admis-
sion 35-50. D. J. Adams, Auditorium The-
atre (1,000 seats). Concord, New Hamp-
shire.
TESS OF THE STORM COUNTRY. Star,
Mary Pickford. A fine production. We be-
lieve this would have drawn well, but rain,
.>-:now and mud kept patrons at home. Tone,
good. Yes Sunday and as special. Very good
appeal. Draw town and rural class, town
about 1,02S. Admission 10-25 and 25-50. W.
C. Geer, Princess Theatre (175 seats), Ver-
mont, Illinois.
WAKING UP THE TOWN. (4,987 feet).
Star, Jack Pickford. .\ very good program
feature. Gave satisfaction and did a nice
business. Tone, good, no for Sunday and
as special. Good appeal. Draw town and
rural class, town of about 1,028. Admis-
sion 10-25 and 25-50 on specials. W. C.
Geer, Princess Theatre (175 seats), Vermont.
Illinois.
Universal
IIE.VU \> IM>s. '.Stai . Mouse Peters. A
pretty fair picture, not to be compared to
some of his former efforts. A story of a
wife-tamed with lots of comedy touches
and quite a storm at sea. You can't go
wrong on this at a fair price. Good weather.
Attendance very fair. Draw health seekers
and tourists. Dave Seymour, Pontiac The-
atre Beautiful, Saranac I.^ke, New York.
HE.\D WI.VDS. Star. House Peters. Lack-
ing in story. Material just fair. Seemed to
please but a small crowd. Tone O. K. Sun-
day yes, special no. Draw working class,
town about 5.000. Admission 15-30. C. A.
Anderson. Liberty Theatre (600 seats),
Kalispell, Montana.
HEAD WINDS. Star, House Peters. A
very entertaining picture that pleased
everyone. The storm scenes were excep-
tionally good. Tone, O.K. Sunday, yes.
Ninety per cent, appeal. R. L. Nowell, Idle
Hour Theatre, Monroe, Georgia.
HIT AND RUN. (5,508 feet). Star, Hoot
Gibson. Our audience got quite a kick out
of this production. Some very amusing
stunts in it. Baseball fans especially en-
joyed it. Went as over big as some of our
expensive features. Tone. good. Sunday,
yes, special, no. Good appeal. G. H. Perry,
People's Theatre, CJloverdale, California.
HUNCHBACK OF NOTRE DAME. (11
reels. Star. Lon Chaney. All that it Is sup-
posed to be. Good tone. Appeal, 85 per
cent. Yes for Sunday and special. H. P.
McFadden, Reel Theatre, Matoma, Kansas.
I'LL SHOW YOU THE TOWN. (7,400 feet).
Star. Reginald Denny. While the production
is rather long, still the story never drags. It
is full of pep from beginning to end. This
picture will be a treat for any audience.
Good appeal. Draw working class, city 200,-
000. Admission 10-15-20. W. C. Budge, Com-
edy Theatre (275 seats), Jamaica, L. I., New
York.
PRICE OF PLEASURE. Star, Valll.
Just another weak program picture, and
about all I can say for any Universal Jewel
as far as the box office is concerned. Why
don't they t-tick to the small-town pic-
lures. Special, no. Seventy per cent, ap-
peal. Draw town of about 6.000. Admis-
sion 10-30. Li O. Davis, Virginia Theatre
(600 seats). Hazard, Kentucky.
SAAVDUST TRAIL. (5.500 feet). Sta..
Hoot Gibson. A first class program picture,
comedy western type. Draw farming . and
email town class, town 600. Admission 10-25.
November 28, 1925
MOVING PICTURE WORLD
363
H. P. McFadden, Reel Theatre (200 seats),
Natoma, Kansas.
SECRETS OF THE NIGHT. 6,138 feet).
Star, James Kirkwood. This was real enter-
tainment. Everybody looked g-uilty. Lots of
comedy. Good comments. Good tone and ap-
peal. No for Sunday or special. Draw busi-
ness and farming- class, town 2.200. Admis-
sion 10-2.5. A. P. Jenkins, Community The-
atre, David City, Nebraska.
SPOOK RANCH. Star, Hoot Gibson. Not
so grood as some of its predecessors, but it
will pass muster. The Hoot Gibson fans
will like it. There is plenty of riding^i
plenty of black face comedy, and you can
promise very good entertainment on this. It
mostly depends on how he has caught on in
your town. Here Hoot is well liked, es-
pecially by the kids. That being the case,
if one of his pictures lets down a little, it's
overlockeu. Weather fair. Attendance
good. Draw health seekers and tourists.
Dave Seymour, Pontiac Theatre Beautiful,
Saranac Lake, New York.
iiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!^
Ylooray I
Yitagraph
SCHOOL, KOR WIVES. Star, Conway
Tearle. I wouldn't play that unless I had to.
This film don't get anywhere and neither
will you if you book it. Weather fair. At-
tendance better than the picture, for which
I was sorry. It made the squawks more
numerous. Draw health seekers and tour-
ists. Da 'e Seymour, Pontiac Theatre Beau-
tiful. Saranac Lake, New York.
Warner Brothers
BABBITT. Star cast. A fine picture that
the older people enjoyed. They stopped me
on the street to tell me how well they liked
it. Businss light. Tone good. Sunday yes and
special no. Draw rural and town of about
1,000. Admission 10-25 and 15-30, and 25-50
on specials. W. C. Geer, Princess Theatre
(175 seats), Vermont, Illinois.
DADDIES. Star cast. (6,800). As fine a
comedy drama as one could ask for. Did
not draw well on account of hot weather.
Tone fine. Sunday yes and special no. Appeal
95 per cent. Draw rural and town of about
1,000. Admission 10-25 and 15-30, and 25-50
on specials. W. C. Geer, Princess Tlieatre
(175 seats), Ve'.-mont, Illinois.
DADDIES. (6.800 feet). Star cast. A feature
length comedy drama that is very good. You
can run it tor three days. Good tone. Appeal
a hundred per cent. Yes for Sunday, no as
special. David W. Strayer, Mount Joy Thea-
tre, Mount Joy, Pennsylvania.
GOLD DIGGERS. (6,500 fe«t). Star cast. A
very clever feature comedy that the few
patrons who came to see sure praised. A one
hundred per cent light entertainment. Tone,
good, Sunday, yes. Almost special. Appeal
100 per cent. Draw town of 175 and rural.
Admission 10-25. specials 15-30 and 25-50.
■W. C. Geer, Princess Theatre (seats 175), Ver-
mont, Illinois.
You know how you feel when
you've bougrht a picture right auid
they're standing up in the back
and the old B. O. cracks the glass
around the window trying to grin
— well, that's how I feel when the
bunch kicks in after a month of
silence, with four or five blanks
full of reports.
Henry Nauman, Moose Thea-
tre, Elizabethtown, Pennsylvania,
and Dave Strayer, Mount Joy
Theatre, Mount Joy, Pennsyl-
vania, are two of the old guard
who handed me that get-happy
tonic this week.
The More the Merrier!
LITTLE JOHNNY JONES. Star, Johnny
Hines. A clever comedy drama with comedy
and thrills intermingled. Our people liked
it, but it was a complete flop at the box
ofllce. Draw rural and town of about 1,000.
•\dmission 10-25 and 15-30, and 25-50 on spe-
cials. V/. C. Geer, Princess Theatre (175
seats), Vermont, 111.
TIE THAT BINDS. Star cast. The most of
Warner productions are good, but yet they
do not draw for us as others do. This one
^rew very poorly. Tone good. Yes for Sun-
day and no for special. Good appeal. Draw
rural and town of about 1,000. Admission
10-25 and 15-30, and 25-50 on specials. W.
C. Geer, Princess Theatre (175 seats), Ver-
mont, Illinois.
TIGER ROSE. Star, Lenore Urlic. A very
good semi-western production that drew good
business and gave satisfaction. Tone O. K.
Sunday, yes. special, no. Good appeal. Draw
town and rural, town about 1,000. Admission
10-25, specials' 15-30 and 25-50. W. C. Geer,
Princess Theatre (175 seats), Vermont, Illi-
nois.
TRACKED IN THE SNOW lOt'NTRY.
(7,500 feet). Star, Rin-Tin-Tin. This is a
v/onderful dog story with a .good story and
plenty of action. Fair tone. Good appeal. No
for Sunday or special. Draw business and
farmer class, town 2,200. Admission 10-25.
A. P. Jsnkins, Community Theatre, David
City, Nebraska.
Independents
BORDER WOMEN. (4,500 feet). Star,
William Fairbanks. Do you want an action
picture of the old style western? Good for
Saturday. Good for any small house, nothing
else. Sunday no and special no. Print good.
Draw from factory class. Admission 15-25.
D. W. Strayer, Mt, Joy Theatre, Mt. Joy,
Pennsylvania.
COYOTE FANG. (State Rt^lit). Star, Jack
Perrin. This is a good western with lots of
action. Star is very good and should have
better stories. This rather weak, but it will
go o/er with a bang. Good appeal. No for
Sunday or special. Draw all classes in big
city. Stephen G. Brenner, Eagle Theatre,
Baltimore, Maryland.
DESERT MADNESS. (Enterprise). Star,
Perrin. A good western, full of pep. Perrin
is new here, but should make good as a
western star. R. L. Nowell, Idle Hour The-
atre, Monroe, Georgia.
ENEMIES OF YOUTH. (Banner). Star,
Gladys Leslie. (6 reels). A fine little pro-
gram picture and went over in good shape.
Print in good condition. Don't be afraid to
buy this picture and advertise it. Good tone.
Appeal 90 per cent. Sunday yes, special no.
Draw general class, town 600. Admission 10-
15, 15-35. W. C. Snyder, Cozy Theatre (265
seats), Lamont, Oklahoma.
MAN WITHOUT A HEART. (Banner),
Star, Jane Novak. (6 reels). Another good
Banner and pleased what few were out to
see it. Hid bad weather and some opposition
so lost money on it, but no fault of the pic-
ture. If all Banner productions are as good
as the two that we have had they're worth
showing, ando an be bought right. Tone fine.
Appeal 100 per cent. Yes for Sunday, no as
special. Draw general class, town GOO. Ad-
mission lC-15. 15-25. W. C. Snyder, Cozy
Theatre (265 seats), Lamont, Oklahoma.
POISON. Steinor). Star, Chas. Hutchison.
"I'oison'' is right — to my box office — and
there will be no more of this would-be star's
pictures r m in this house. Here this was
rotten from every standpoint. Poor appeal.
No for Sunday or special. Draw all classes,
big city. Stephen G. Brenner, Eagle Theatre,
Baltimore, Maryland.
SHOOTiN' saUARE. (State Rig^ht). Star,
Jack Perrin. Bought this picture from Prog-
ress for five reel feature. It was less than
four reels. No ending. Can't tell anything
about story. No appeal. No Sunday, no as
special. Mrs. Bessie Rutledgt, Orpheum
Theatre (300 seats). Fort Worth, Texas.
THUNDERING ROMANCE ( Independent-
WeiNs BroM.) Star, Buff.Tlo Bill. Jr. All action
in first reel — ther«ifter none. It may please
the kinds in a cheap house, but nowhere else.
Tone or appeal none. No for Sunday or spe-
cial. David V/. Strayer, Mount Joy Theatre,
Mount Joy, Pennsylvania.
WRONGDOERS. (Enterprise). Star, Lionel
Barrymore. ^7 reels). A dandy program pic-
ture and went over good with the few who
saw it. A brand new print. Fine tone. Ap-
peal 90 per cent. Yes for Sunday, no as spe-
cial. Draw general class, town 600. Admis-
sion 10-15, 15-25. W. C. Syndor, Cozy The-
atre (265 scats), I>amont, Oklahoma.
irnniiiiiiiKiiiiiiiHiiiiiHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimniiiiiniiiiiiiiiiiiiiiiiiiiuiiiiiiii^
Fill In Tear Out Send Along
Fellow Exhibitors: Being an exhibitor myself, I appreciate what help comes from
dependable picture tips, so I'm sending "Our Gang" the subjoined dope on the
feature and surrounding program I've run. When Van sends me a report blank I'll
send more tips. Here's the starter:
A Straight From the
Shoulder Report
Title Producer
My report
Star
With it I ran (Short Subjects) and
My tip on these is:
m My name Theatre m
1 City State Class I draw S
%iiiiiniiiiiniiiiiiiiiiiiiniiiiiiiiiimiii!iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiw
Quick Reference Picture Chart
cXaadij, Compact Information to Help IJou with IJour Bookin/js, Sbjoiuinq- 7ttle,Stan
^i/pe of Story, Date ofMovinj^ J^ijcture World JkvlctD, and Tootaqt on Current JiLms
ARROW
Kind of Picture
Rind of Picture
■eviev. Feel
Primrose Path (Clara Bow) Melodrama Oct.
Tessie (May McAvoy) Comedy Oct.
Wandering Fires (all-star) Drama Oct.
Children of the Whirland (all-star) Crook melodrama Oct.
Untamed Woman (Leah Baird) Society drama Oct.
Substitute Wife (Novak) Domestic drama Oct.
ASSOCIATED EXHIBITORS
Review. Feet
1925
3.. 6.840
10. . 6,800
17.. 6.300
17.. 6.500
24.. 6.300
31.. 6.5SO
1924
13.. 5.803
22.. S7U
18.. 5,315
27.. 6.234
15.. 6.000
27.. 4,718
1925
17.. 6,486
24.. 5.551
a.. 6,710
6.63<
2S.. 5.628
1.. 5,580
1.. 6,055
1.. 5,228
1.. 5.600
1.. 5,531
1.. 5.400
1.. 5.308
1.. 3.000
Never Say Die (Maclean) Comedy of thrilla Sep.
Caat of Broadway (O. Moore) Police dramm Nov.
Price of a Party (H. Ford) Modern drama ..Oct.
Barriers Burned Away ...Spectacle Dec.
lu Love Everything? Sex melo Nov.
Battling Bunyan (Barry) Comedy -dr Dec.
Greatest Love of AU (Bebaa) Drama Jan.
Bad Company (Tearle) Society drama Jan.
Introduce Me (Douglas MacLean) .Comedy thrills Mar.
Sky Raider (Logan) Drama
Back to Life (Patsy Ruth Miller) Drama Feb.
Manhattan Madness (Dempaey -Taylor)... Action melodrama Aug,
Under ihe Rouge (Percy-T. Moore) Crook drama Aug.
His Buddy's Wife (Glenn Hunter) Sentiment drama Aug.
Headlines (Alice Joyce) Sacrifice drama Aug.
Fifty Fifty (Hampton-L. Barrymore) Drama Aug.
Keep Smiling (Monty Banks) Comedy Aug.
Camille of Barbary Coast (O. Moore-Busch) Drama Aug.
Never Weaken (Harold Lloyd) Reissued comedy Aug.
CHADWICK PICTURES CORP.
1924
1 Am the Man (L. Barrymore) i>om. mda Nor. 1.. 7,600
Flattery (Bowers) ,. Political dr Nov. S..6,00('
1925
Tomboy (Devore-Rawlinson) Melodramatic com fan. 3.. 6.000
Midnight Girl (Lila Lee) Drama Mar. 28.. iJOS
Wizard of Ot (Larry Semon) Slapstick com Apr. 25.. 6.300
Man of Iron (L. Barrymore) Drama July 4.. 6.200
American Pluck (G. Walsh) Action melodrama July 11.. 5,900
Unchastened Woman (Theda Bara) Domestic drama
Some Pun'kina (Oas. Ray) Rural cora.-dr
Prince of Broadway (G. Walsh) Action romance
The Bells (L. Barrymore) Drama
Perfect (Hown (Larry Semon) Typical comedy
Blue Blond (G. Wilsh^ Action romance
Paint and Powder (E. Hammerstein) Staee life drama Oct. 17.. 7,000
EDUCATIONAL FILM CORP.
1925
Red Pepper (St. John) White -Mermaid Apr. 4.. 2.000
Inside Out (Bowes) Cameo comedy Apr. 4.. 1,001
Movie Morsels Howe Marazine Apr. 4.. 1.000
Mellow Quartette ....Hurd cartoon Apr 4 1.000
Why Hesitate? fFurns) Comedy April 11.. 2.000
T" the Spider'« Grip Novelty April 11.. 1.000
Ship Shape (Bowes) Comedy Apr 18.. 1.000
Iroo Mule (St John) Tuxedo com Apr. M. . 2,000
Don't Pinch (Bobby Vernon) Comedy Apr.
Dome Doctor (L.arry Semon) Comedy Apr.
Village School Hodge-Podge Hay
Wide Awake (Life Conley) -Mermaid comedy May
King 0>tton Hamilton comedy May
Dragon Alley Juvenile comedy May
Kock Bottom (Bowes) ....Cameo comedy May
Tender Feet (Hicrs) Hiers comedy May
tares Please (St. John) Mermaid com May
Only a Country Lass Novelty May
Wild Waves Cameo comedy May
Balto's Race to Nome Special May
Curses (St. John) Comedy •. May
Hello Goodbye (Conley) Mermaid comedy May
Two Poor Fish Hurd cartoon May
Earth's Other Half Hodge-Podge Tune
Fun's Fun (Bowes) Cameo comedy June
Oodhopper (Larry Semon) Comedy Jvme
Air Tight (Vemoo) Christie comedy June
(joing Great Mermaid comedy June
Wake Up (Bowes) Cameo comedy June
Baby Blues Juvenile comedy June
Prop's Dash for C»»h Hurd cartoon June
Call a Cop Christie comedy June
Oh, Bridget (Walter Hiers) Hiers comedy June
Mexican Melody Hodge-Podge June
Never Fear (Bowes- Vance) Comedy
Lewis-Mann Bout Magazine
Bobby Bumps & Hurd cartoon
Below Zero (Lige Conley) Mermand comedy July
Permit Me (Bowes) Comedy
Waiting (Hamilton) Hamilton comedy
Hot and Heavy (Eddie Nelson) Mermaid comedy
Travel Treasure* Hod^e Podge ....
Beware Comedy
Look Out • Crmiedy
Tourist 'Tuxedo comedy ...
Pictorial Proverbs Hodge Podge
July
July
July
July
Aug.
Aug.
.Aug.
_ _ . _ . _ .Aug.
Be Careful (Adams) (Thristie comedy Aug.
Pleasure Bound (Conley) J. White prod Aug.
Watch Out (Vernon) (Christie comedy Aug.
Felix the Cat Trifles With Time Sullivan cartoon Sep.
Soup to Nuts (Neal Bums) Comedy Sep.
Props and The Spirits Pen and Ink Vaud 5!ep.
Off His Beat (Hiers) Comedy Sep.
Wild Beasts <yf Borneo Animal special Sep.
Busts into Business Sullivan cartoon Sep
Fair Warning (St. John) Camedy 5wp
The Movies (Lloyd Hamilton) Comedy Sep.
Felix the Cat Trips Thru Toylani Cartoon Oct.
In Deep (Bowes) Comedy Oct.
A Misfit Sailor (Billy Dooley) Comedy Oct.
Dog Daze (ClifT Bowes) Cameo comedy Oct.
Felix Cat on the Farm Sullivan cartoon Oct.
Who Which ? Cameo comedy Oct.
TTie Story Teller Hodge-Podge Oct.
Maid in Morocco (Lupino Lane) Comedy Oct.
Scrambled Eggs Cameo comedy Oct.
Spot Light (Lige Conley) T. White comedy Oct.
Bahy Be Good juvenile comedy Oct.
A Goofy Gob (Dooley) Comedy Oct.
Slippery Feet (Vernon) Comedy Oct.
Felix the Cat on the Job Sullivan cartoon Oct.
Knicknacks of Knowledge Hodge-Podge Oct.
Sweet and Pretty (C\iff Bowes) Cameo comedy Nov.
Fire Away (St. John) Mermaid comedy Nov.
Felix, the Cat in the Cold Rush Sullivan cartoon Nor.
2.001
zjan
1,000
2.000
2jat»
2,001
l,00t
2,000
2.000
1,000
1,000
2,000
2.000
2.000
1.000
2.000
1,00I
2,00*
2,oag
2.000
1,000
2,000
1,000
2,000
2.00a
1,000
1,000
2,000
1,000
2,000
I.OOO
2,000
2.000
1.000
2.000
1.000
2.000
1.000
2,000
1,000
2,ono
1.000
2.000
1.000
2,000
2.000
1.000
2.000
2,000
1.000
J.noo
2.000
1.000
i.oon
i.oon
1.000
2.000
1.000
2.000
3.000
2.000
2.000
1.000
l.OOD
l.OOf
2.aoe
1,00(
iiiiiiiiiiiiiiiiiiiiniiiiiitniiiinmiiiniiiiiig
Have You Qrahhed Off That Dollar Yet?
HERE'S the stunt!
Moving Picture World hits on high when it comes to accuracy iq this Quick Reference Picture Chart.
But we're human, and maybe something has got past us.
We want accuracy to be jacked up to the apex.
So we've been offering One Dollar to any one who will take the trouble to write a letter calling attention
to any MAJOR ERROR — such as incorrect feature footage — in this Chart.
The offer is still good. Hope yon can't find anything wrong in this issue that would work a hardship on
an exhibitor in using the complete information. But if you DO find such a bad error, write us — and for your
trouble we'll shoot you a dollar.
pniniitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiifiiiiiiiiiiiiiiiiiinHiHiiuiiin^^^
November 28, 1925
MOVING PICTURE WORLD
365
FILM BOOKING OFFICES OF AMERICA
Kind ol Picture RcTiew. Feet
1924
Laughing at Danger (R. Talmadge) .... Thrill drama ...Tec 20.. 5,442
Air Hawk (Al Wilion) Airplane dr Dec. 20.. 5,000
Who's Hooligan? Go-getter Dec 20.. 2,000
Heebie Jeebiet (Aubrey) Comedy Dec. 27.. 2,000
I92S
Silk Stocking Sal (Brent) Underworld dr Jan. 3.. 5,367
Weat of Hot Dog (Stan Laurel) Comedy Jan. 3.. 2,000
No-GuB Man (Lefty Flynn) Outdoor melo. jaa. 17.. 4,522
Flaihing Spura (Bob Custer) Outdoor mela Jan. 24.. 5,068
Youth and Adventure (R. Talmadge) Outdoor melo Jan. 24.. 5,525
Sleeping Cutie Go-Getters Jan. 31.. 2,000
Midnighr Molly (Evelyn Brent) Crook drama Feb. 7.. 6.000
Range Terror (Bob Custer) Western Feb. 14.. 4^38
Cloud Rider (Al Wilson) Airplane- thrill .Feb. 21.. 5,070
Jimmie's Mitlions (R. Talmadge) Athletic-stunt* Feb. 28.. 5,167
Parisian Nights (Hammerstein-Tellegcn).. Drama Itar. 7.. 6,278
Welcome Granger (Vaughn) Pacemaker* Mar. 7.. 2,000
Helping Hand (Aubrey) Comedy ....Mar. 7.. 2,000
Breed of the Border (Lefty Flynn) Western Mar. 14.. 4,930
Love's Bargain (Marjorie Daw) Drama Mar. 21.. 6,000
Captain Kidd ....Bray cmrtoon Mar. 21.. 1,000
Scar Uanan (Yakima Canutt) ..Western Mar. 28.. 6,020
Galloping Vengeance (Bob Custer) Texas Ranger dr Mar. 28.. 5,005
He Who Gets Rapped (Vaughn) Pacemaker* Mar. 28.. 2,000
Forbidden Cargo (Evelyn Brent) Melodrama Apr. 4.. 4,850
O. U. West (Lefty Flynn) Western April 11.. 5,000
That Devil Quemado (Thomson) Thrill western Apr 18.. 4,720
Merlon of the Goofiea Pacemakers Apr. 18.. 2,000
Lilies of the Street* (V. L. Corbin) Hum. Int. mdo Apr. 25.. 7,216
White Fang (Strongheart-dog) Drama May 2. . 5,800
Tearing Through (K. Talmadge) Stunt melodr May 9.. 4^14
Great Decide Pacemakers .May 9.. 2,000
Fast Male Pacemakera ..May 9.. 2,000
Texas Bearcat (Bob Custer) Western drama Mty 16.. 4.77V
Speed Wild (Flynn) Melodrama May 23.. 4^00
Alia* Mary Flynn (Brent) Regeneration melo May 30.. 5,550
Dnisilla With a Million (Mary Carr).... Human Intereat dr June 6.. 7,391
Fighting Demon (R. Talmadge) Thrill drama June 6.. 5,470
Three Base* Ea*t Pacemaloer* June 6.. 2,000
White Thunder (Yakima Canutt) Western June 13.. 4,550
If Marriage Fail*—? (Logan-Brook) Domestic drama June 13.. 6,000
Navy Blue Days (Stan Laurel) Comedy June 13.. 2,000
Bandit's Baby (Fred Thomson) Western comedy drama June 20. . 5,291
Smooth a* Satin (Brent) Crook drama July 4. 6,043
Human Tornado (Oinutt) Action western July 4.. 4,472
The Bloodhound (Bob Custer) Mounted police July 11.. 4,800
That Man Jack (Bob Custer) Action western July 25.. 5,632
The Sleuth (Stan Laurel) Comedy July 25. . 2,000
What Price Gloria? Pacemakers July 25.. 2.000
Wild Bull's Lair (Fred Thomson) Typical westcrm Aug. •.. 5,280
Don Coo Coo ((V*ughn-0'Hara) Pacemaker* Aag. 8.. 2,000
Dr. Pyckle and Mr. Pride (Laurel) .Comedy Aug. 8.. 2,000
Lady Robinhood (Evelyn Brent) Bandit mekjdr. Aug. 15.. SfiK
lale of Hope (R. Talmadge) Sea-adventure-thrill Sep. 5.. S.ROO
Let'* Go, GalUghcr (Tom Tyler) Action weatem Oct. 10.. S,182
Keeper of the Bees (all star) Drama Oct. 17.. 6,712
Three Wise Crooks (E. Brent) Crook drama Oct. 17.. 6,074
How the Elephant Got It's Trunk Bray cartoon Oct. 17.. 1,000
Ridin' the Wind (Thomson) Western action dr Oct. 24.. 7,518
Adventures of Marie (Vaughn) Ojmedy series Oct. 24.. 2,000
Last Edition (Ralph Lewis) Stromberg action Oct. 31.. 6,400
Wall Street Whiz (R. Talmadge) Stunt comedy-drama Nov. 7.. 6,000
FIRST NATIONAL
Her Night of Romance (C. Talmadge) Comedy TW
In Every Woman's Life (all-star) Drama Nov.
Sandra (LaMarr) ..Drama Ded
Classmates (R. Barthelmess) Drama Nov.
Christine of the Hungry Heart (Vidor) ....Drama Nov.
Silent Watcher (Glenn Hunter) Drama Oct.
Love's Wilderness (Griffith) Drama Dec.
Idle Tongues (Marmont) Comedy-drama Dec.
Sundown (all-star) .Western epic Oct.
The Only Woman (N. Tadmadge) .....Domestic dr. Nov.
Inet from Hollywood (Nilsson- Stone- Astor) Heart intercut Dec.
Frivoioas Sal ((yBrien-Busch-Alexander).. Western melo. Jan.
So Big (C. Moore) Drama Tan.
If I Marry Again (Doris Kenyon) Drama Jan.
A Thief in Paradise (Doris Kenyon) Melodrama Jan.
As Man Desire* (Sills- Dana) Melodrama Jan.
Enticement (Mary Astor) Drama Feb.
The Lady (Norma Talmadge) Emotional dr. .., Feb.
Her Husband's Secret (Moreno- Miller) Sentiment-dr .......Feb.
Qno Vadis (Emil Jennings) Special Feb.
Lost World (Conan Doyle atory) Special Feb.
New Toy* (Barthelmess) Comedy-drama Feb.
Playing With Souls (Jacqueline Logan)... Drama Mar.
One Year to Live (Pringle) Drama ■•r.
Learning to Love (C. Talmadge) Comedy-dr Mar.
Heart oTa Siren (La Harr) Drama Mar.
Sally (CX Moore-Leon Errol) Stage success Mar.
Declasse (Corinne Griffith) Society dr Apr.
One Way Street (Lyon-Nilsson) ...Society dr Apr.
My Son (Nazimova^ Emotional dr Apr.
I Want My Man (Sills-Kenvon) Drama Apr.
Hi* Supreme Moment (B. Sweet) Romantic dr Apr.
Cniickie (Mackaill) Drama May
Soul Fire (Barthelme**) ,Erootion*l dr. ^May
ne "Valker (Nllaaoa- Stone) Human Intereat dr Vfay
Nece***fT EtO (Lyon-Dana) , Drama ....May
Jn*f a Wotnan (WIndsor-Tearle) Drama June
Desert Flower (C. Moore) Comedy drama Tune
White Monkey (LaMarr) Society drama June
Making of O'Msllev ^<!:^•^ Police romiance
Lady Who Lied (Stone-Valli-Naldi) Algerian drama ....
Msm'ace Whirl (CoTxnnt Oiffith) Drama
Half- Way (^ri (Doris Kenytm) Melodrama Aug.
Pine Clothes (Stone- Marmont-Griffith) ....Comedy drama Aug.
Winds of Chance (A. Q. Nilsson) Klondike drama Aug.
Her Sister From Paris (C. Talmadge) SpriR-htly comedy Sep.
Live Wire (Johnny Hines) Comedy feature Sep.
Dark Angel (VUm* B*nky) Drama Sep.
.June
■July
• July
■ July
I»4
IS..
6..
29.,
1..
18..
20.,
27..
25..
8..
13.,
1925
17..
17.,
24..
24..
31.,
7..
14..
21..
28.,
28..
28..
7..
7..
7..
21..
28..
4..
4..
18..
18..
25..
»..
16..
23..
23..
6..
13..
13..
4..
18..
25..
7 »11
6.325
7,794
6,965
7,500
7.s3n
6,900
5,300
g,t>41
6770
6,919
IS..
29..
S..
12..
19..
7,307
8,501
7.it'l
7.231
7,790
6,224
7Am
6,150
9,000
9.700
7,363
5,831
6,064
6.099
6700
UM
7,869
5,600
6,552
6,173
6.565
7,767
8,262
7.861
6,307
6..16.1
6,837
6.121
7,571
7,111
7.m
r.i7a
tyn
9.554
7.255
7.000
7,311
V. Fan
26.. 5J«0
3.. 6,856
10.. 7,349
10.. 7,450
34.. 6,911
31.. 6,570
7.. 6,980
Kind of Picture nevia
Graustark (Norma Talmadge) Romance Sep.
Shore Leave (Barthelmess) Sailor drama Oct.
What Fools Men (Lewis Stone) Domestic drama Oct.
Knockout (Milton Sills) Prizefight drama Oct.
Pace That Thrills (Lyon-Astor) Drama Oct.
Why Women Love (Blanche Sweet) Sea melodrama Oct.
New Commandment (Sweet-Lyon) Romantic drama Nov.
FOX FILM CORP.
1994
Age of Oil Educational Not. 1.. 751
Deep Sea Panic (Parrott) ....Comedy Nov. 1.. 2,000
Nicklc Plated Weat Sunshine comedy Nov. 15.. 2,000
The Bull Fight Educational Nov. 15.. 1,000
My Husband'* Wive* (Maaon-Waahbum).. Comedy-dr Nov. 22.. 4,509
Paul Jonea, Jr Van Bibber com Nov. 22.. 2,00*
Finger Lake* Instructive Nov. 22.. 1,000
Bras* Bowl (Edmund Lowe) Adventure dr Nov. 29.. 5,861
Stolen Sweetie* (Monkey*) Comedy Nov. 29.. 2,000
Salt of the Earth Educational Nov. 29.. 1,008
Gerald Cranston's Lady (James Kirkwood). Domestic dr Dec. 6.. 6,074
Masked Marvel (Parrott) Comedy Dec. 6.. 2,001
The Roughneck ((George O'Brien) Melodrama Dec. 13.. 7,619
The Burglar Van Bibber Dec. 13.. 2,000
Man Who Played Square (Jones) Western drama Dec. 20.. 6,700
1925
Deadwood Cx>ach (Mix) Western drama Jan. 10.. 6,346
Dick Turpin (Mix) ..,:,nglish drama Feb. 7.. 6,716
Arizona Romeo (Jones) Western drama Jan. 31.. 4,694
Curly top (Mason) Melodrama Jan. 10.. 5,828
Gold Heels Race track dr Feb. 7.. 6,020
The Dancers Drama Jan. 24.. 6,656
The Folly of Vanity Dramatic fantasy Feb. 14.. 5,2S8
In Love With Love Comedy drama Jan. 3.. 5,677
Stardust Trail (Mason) Melodrama Mar. 7.. 4,686
Scuttlers (W.Farnum) Western drama 4,686
Roaring Lions at Home Sunshine com. tan. 3.. 2,000
(Jncommon Gay Educational Jan. 3.. 1,000
Up On the Farm (Lee Moran) Comedy Jan. 3.. 2,000
The Violin Speaks Educational Jan. 10.. 1,000
Dangerous Curves < Comedy Jan. 10.. 2,000
Milk Bottle Bandits Comedy Jan. 10.. 2,000
Ports of Call (E. Lowe) ...Regeneration dr Jan. 24.. 5,500
Sleep Walker (Sid Smith) Comedy Jan. 24... 2,000
Hell-Roaring Range Educational .Jan. 24.. 1,000
Corsica the Beautiful Educational Jan. 31.. 1,000
Nobody Works But Father Slapstick Feb. 7.. 2,000
Trail Rider (Jones) , Western Feb. 21.. 4,752
Man Without a Country (all-star) Special Feb. 28. .10,000
Scarlet Honeymoon (Shirley Mason) Romantic coos. -dr. Mar. 14.. 5,080
Myateriou* Stranger Comedy Mar. 14.. 2,000
Rider* of the Purple Sag* (Mix) Weatem Mar. 21.. 5|57l
Hon*e of Flicker* Imperial com Mar. 21.. 2,000
Gold and the Girl Gone*) Wc*tern Mar. 28.. 4,513
Amateur Detective Van Bibber Mar. 28.. 2,000
Hunted Woman (Seena Owen-Earl Schenck)Curwood dr Apr. 4.. 4,954
Butterfly Man (Sid Smith) Comedy Apr. 4.. 2,000
From Mars to Munich "arieties" Apr. 4.. 1,000
Marriage in Transit (E. Lowe) Secret service dr April 11.. AJKtt
Where the Water* Divide "Varietie*" Apr. 25.. 1,000
Rainbow Trail (Mix) Zane Gray weatn. May 2.. \ISI
She Wolves (Rubcns-Mulhall) Drama May 9.. 5^83
Ne^tune'a Stepdaughter Comedy May 9.. 2,000
Wmgs of Youth (Bellamy-Clayton) Modem life dr. May 9.. 5,340
C^mceming Cheese Varietiea May 9.. 1,000
Kiss Barrier (Lowe) Romantic drama May 23.. 5,000
White Paper Varieties May 23. . 1,000
°apa's Darling Sunshine comedy May 23.. 2,000
Scandal Proof (Shirley Mason) Drama June 6.. 4,400
Scientific Husband Sunshine comedy June 6.. 2,000
Everyman's Wife <Hammerstein-Rawlin-
son) Domestic drama Tune 13.. 4,365
Honeymoon Limited (Lee Moran) Comedy June 13.. 2,000
Lightnin' (all star) Famou* atage drama.... Aag. 1.. 8,050
Lucky Horseahoe CTom Mix) Romantic western Aug. 29.. 5,000
Kentucky Pnde (star cast) Race horse drama Aug. 29.. 6,597
A Bnsines* Engagement Helen and Warren Aug. 29.. 2,000
Shoes O. Henry series Aug. 29.. 2,000
Sweet Marie Imperial comedy Aug. 29.. 2.000
The Wrestler Van Bibber Aug. 29.. 2,000
Sky Jumper Van Bibber Aug. 29.. 2,000
My Own Carolina Varieties Aug. 29.. 1,000
The West Wind Varieties Aug. 29.. 1,000
The Wheel (H. Ford-Oaire Adams) Human Int. melo Sep. 5.. 7,264
Big (rtme Hunter Van Bibber Sep. 5.. 2.000
Havoc (George O'Brien) War drama Sep. 13.. 9,28J
On the Go (Sid Smith) Comedy Sep. 13.. 2,000
Timber Wolf (Buck Jones) Western com.-dr. Sep 19.. 4,809
With Pencil. Brush and Chisel Varieties Sep 19.. 1,000
Fighting Heart (Oorge O'Brien) Prizefight drama Sep. 36.. 6,978
Cuba Steps Out Varieties Sep. 26.. 1,000
Love and Lions Imperial comedy Sep. 26.. 2,000
Thank You (George O'Brien) Comedy-drama Oct. 3.. 6,900
On the Go (Sid Smith) Imperial comedy Oct. 3.. 2.000
Thunder Mountain (Bellamy) Mountain drama Oct. 10.. 7,500
Cloudy Romance CV>medy Oct. 10.. 3,000
The Sky Tribe Magazine Oct. 10.. 1,000
Toiling For Res* Varieties Oct. 10.. 796
Windinfr Stair (Rubens-Lowe) Romantic melo Oct. 17.. 7,500
Heart Breaker (Sid Smith) Imperial comedy Oct. 17.. 2.000
Durand of the Bad Lands (Jones) Action western Oct. 34.. 5,844
Everlasting Whisper (Mix) Action-outdoor Oct. 31.. 5,611
Lazybones (Buck Jones) Human interest drama Oct. 31.. 7,234
Transients in Arcadia O- Henry story Oct. 31.. 3,0C(0
An Abroad Helen & Warren Oct. 31.. 2,000
East Lynne (Rubens-Lowe) Famous play Nov. 7.. 8,975
Peacemakers Helen & Warren Nov. 7. . 2,000
METRO-GOLDWYN-MAYER
Teas of IVUrberville* (Sweet) Drama Aug. 'sT! 7J36
True A* Steel (all-sUr) Drama
Revelation (Dana) Drama
1924
9..
7.736
IK..
5.717
28..
6.4M
5..
8.753
12..
7.089
36..
6J05
2..
5.161
16..
6,975
366
MOVING PICTURE WORLD
November 28, 1925
,Conttnutd from frtctding pttf*)
KJod of Picture
Kevie*. Feet
30..
13..
20..
27..
13..
11..
8..
15..
22..
25 .
13..
20
1925
3
21..
17..
10..
U..
7..
7..
7.
14..
21.
28.
4.
11.
18.
25.
16.
16.
23.
18.
25.
1.
8.
15.
29..
12..
12..
3.
21..
14..
11
10..
17.
31..
7..
Sinners in Silk (Menjou-Boardman) Drama Aug.
Circe The Enchantresi (Murray) Drama |ep.
His Hour (Pringle)............... Drama
One Night in Rome (L. Taylor) Comedy-dr Sep.
Navigator (Keaton) Comedy Sep.
Bandolero (all star) Drama Oct.
The Snob (all star) ^ Drama Nov.
He Who Gets Slapped (Chaney) R""?
Silent Accuser (Peter, the Great) Dog drama Hov.
Married Flirts (all-star) Drama Oct.
Romola (Lillian Gish) ^»"'?"« °o«' Dec.
Greed (Von Stroheim prod.) Special Dec
So This Is Marriage (all sUr) Comedy dr Jan.
Chu thin-Chow (B. Blythe) Spectacle Feb.
Wife of t'.ie Centaur Drama Jan.
Dixie Handicap ( Windsor-Keenan) Drama Jan.
Cheaper to Marry (All Star) Drama Feb.
Excust Me (Shearer. Nagel) Farce comedy Feb.
Monster (Chaney Olmsted) Weird com.-dr Mar.
Daddy's Gone a Hunting (Marmont) Pathos drama Mar.
Lady of the Night (Norma Shearer) Underworld dr Mar.
DenUI (Claire Windsor) D'*™*
Seven Chances (Keaton) • 95'"',«'1^ ,
Confessions of a Queen (Terry-Stone) Mythical romance Apr.
Way of a Girl (Boardman) Thrill-comedy April
Man and Maid (Lew Cody) Elinor Glyn prod Apt.
Proud Flesh (Eleanor Boardman) Romantic com Apr.
Prairie Wile ( Rawlinson- Devote) Domestic dr May
Zander the Great (Marion Davies) Human Intereat May
Sporting Venus (Sweet) Komantic drama May
White Desert (Windsor. O'Malley) Snow-R.R. drama July
Prcttv La. lies ( Pitt s Moore- Pennington) .. H uman int. dr July
Slave' of Fashion (Norma Shearer) P'^*"'*^ Aug.
Never the Twain Shall Meet (Stewart) ....South Sea com Aug.
Unholy Three (Lon Chancy) Drama Aug.
Sun- Up (Starke- Nagel) Mountain tragedy Aug.
Merry Widow (Mae Murray) Romantic drama Sep.
Mystic (Pringle-Tearle) Fake spiritualism Sep.
The Circle (E. Boardman) Drawing room comedy ....Oct.
Great Divide (all star) .0,ama Feb.
Rag Man (Cooran) Comedv-dr Mar.
Weaiity Prize (Dana) Tomedy-dr Oct
Tower of Lies (Chaney-Shearer) Drama of pathos Oct.
Exchange of Wives (Boardman Married hfe com Oct.
Midshipman (Ramon Novarro) com-'drama Oct.
Co West (Buster Keaton) Burlesque western Nov.
PARAMOUNT
Tongues of Flame (Meighan Love) Melodrama Dec.
North of 36 (Torrence Holt Wilsoj) Historic romance Dec.
Argentine Love (DanieL-Cortei) Spanish romance Ian
Lofked Door, ^CompsoT.) Original story Jan.
T^orrow-s Love (Ayres) D.vorce com-dr Jan.
(Sast of Suer (Negri) Dram. Jan.
Miss Bluebeard (Daniels) The stage success Feb.
Golden Bed (LaRocque) Drama of clas.e. Janu
Man Must Live (Dix) Newspaper romance Feb.
Coming Through (Meighan) New type Meighan story . . Feb.
n.e DevU's Cargo (Starke) Drama of ()ld California. . Feb.
Too of the World (Nils.on-Kirkwood) Africa and England Feb.
The Swan (Menjou Howard) Stage success Mar.
Contraband (Wilson Noah Beery) Bootleg drama Apr.
Madame Sans Gene (Swanson) World Famous drama May
Thundering Herd (Holt Wilson) Buffalo stampede Mar.
Forty Winks (Dana Roberts-Griffith) Comedy Feb.
Goose Hangs High (Cruze production) Typical Mar.
New Lives for Old (Compiou) Drama Mar.
Salome of the Tenements (Jetta Goudal) ... Drama Mar.
Too Many Kisses (Richard Dix) Comedy Mar.
Dressmaker From Pari»i,(X>eatrice Joy)... Drama Mar. 28..
\it Mail (feature cast) Melodrama Mar. 2S.
Qrass Drama .April 11.,
Sackcloth and Scarlet (Ahce Terry) Drama .April 11..
Men and Women (Dix) ujI Feature April II.,
Kiss in the Dark (Menjou) >'..... Romantic com Apt 18.,
(^larmcr (Pola Negri) Romantic dr Apr. 18..
Code <A the West (Moore-Bennett)... Westn Rom. com. Apr. 25.,
Adventure (Moore-Surke Beery) I. .Jack London dr May 2..
Crowded Hour (Bebe Daniels) Drama May 9.,
Night Club (Raymond Griffith) Farce comedy May 16.
Shfick Punch (Itichard Dix) Comedy -drama May 23.,
Welcome Home (Cruze Prod.) Domestic com-dr May ,
Old Home Week (Meighan) Comedy June 6.
Any Woman (Star cast) Comedy drama June 13.,
Little French Girl (Mary Brian) Drama June 13,
Are Parents People? (Betty Bronson) Domestic problems June 20.,
Eve's Secret (Betty Compson) Romantic drama June 20.
Beggar on Horseback (all star) Imaginative June 20
Manicure Girl (Daniels) Drama June 27.
Lost— A Wife (Menjou) Sophisticated com Julj 4.,
Light of Western Stars (Holt) Vivid west dr July 4.,
Paths to Paradise (R. Griffith) Whirlwind comedy July U.
Grounds for Divorce (Vidor) Drama July 11.,
lucky Devil (Richard Dix) Auto race comedy July 18.
Night Life of New York (All-itar) Comedy-drama July 25.
Marry Me (Vidor) Small town idyl July 25.
Street of Forgotten Men (all star) Bowery drama Aug. 1.,
Not So Long Ago (Betty Bronson) Drama Aug. 8.
Rugged Water (Lois Wilson) Drama Aug. 8.
Trouble With Wives (Vidor) Farce comedy Aug. \S.
Wild Wild Susan (Bebe Darnels) Farce comedy Aug. 22,
5,750
6.882
6.300
5383
£.;58
6,904
6.513
6,613
5,883
6.765
10.875
10,067
6.300
6,408
6.586
6,905
5.921
5,084
, 6,435
. 5.851
. 5.441
. 4791
. 5,113
. 5,809
. 5,000
. 5,307
. 5,770
, 6,487
. 6,844
. 5.958
. 6.464
. 5.828
. 5,906
. 8,143
. 6.948
, 5.819
.10.027
. 5.147
. 5,511
. 7.811
. 5,908
. 6.849
. sjno
. 7,498
6.256
Kind ot t^cturv Kevtev.
Best People (Star cast) Society comedy Nov. 7.,
King on Main Street (Menjou) Comedy Nov. 7.,
5,700
6aM
PATHE
1924
27..
13..
1925
3..
24..
24..
17..
14..
31..
7..
21..
21..
28..
14 .
4..
2..
7..
14..
21..
7..
7..
14..
Wild' Horse Mesa (Jack Holt)
. Zane Grey dr Aug. 22.
The Wanderer (all star)........... .- Prodigal son epic Sep.
Man Who Found Himself (Meighan) Crook drama Sep.
Coast of Folly (Swanson) n'^J j '"^ S*^'
In the Name of Love (Cortez-Nissen) drama jep.
Golden Princess (Betty Bronson) Bret Harte western Sep
Pony Express (Cruze producti'' ...Erie of west Sep.
A Son of His Father (Bessie Love) drama Dot.
A Regular Fellow (R. Griffith)... Typical comedy Oct.
Vanishing American (Dix-Wilson) Indian spectacular Oct.
Flower of the Night (Negri) Drama Oct.
Lovers in Quarantine (Daniels) Farce-comedy Oct.
67«
7,908
5,970
6.21'!
5,903
6.821
6.453
8,584
6.116
6,522
7.980
7,167
5^
6.773
9.994
7,187
6.293
6,186
6.796
7.017
5,750
7.m
&S»
6,000
6732
6,2a
5,767
6,076
6.777
6,602
6.558
5.721
6,151
5,909
6,780
J.963
5,628
6,586
6.205
6,874
5.959
6.420
6,850
6.741
5.692
5.935
6,908
5,526
6..366
6.943
6,015
6.489
5.774
7,164
8,173
7 29f!
7.001
S.904
8.584
9.929
6.925
, 5,027
6.374
6,570
192S
.Feb. 7..
Biting the Dust Terry cartoon
Transatlantic Flight Terry cartoon
Change the NeeUle (Arthur Stone) Comedy Feb. 14..
Family Entrance (Chas. Chase) Comedy Feb. 14..
Bigger and Better Jails Terry cartoon Feb. 14..
Fisherman's Luck Terry cartooa Feb. 21..
A Fox Hunt Spat Family Feb. 21..
Sportmg Armor Sportlight Feb. 21..
Idaho (Vivian Rich) ...Serial Feb. 21
Water Wagons Sennett com. Feb. 21..
His Marriage Wow (Langdon) Comedy Feb. 28..
Plain and Fancy Girls (Chas. Chase) Comedy Feb. 28..
Llean-Up Week Terry cartooo Feb. 28..
Haunted Honeymoon (Glenn Tryoo) Comedy Feb. 28..
Kaspberry Romance (Ben Turpin) Comedy Feb. 28..
Neptune's Nieces Sportligbi Mar. 7..
Bashful Jim (Graves) Mack Sennett com Mar. 7..
In Dutch Terry cartoon *...ldar. 7..
Dog Days Uui Gang Mar. 7..
Percy (Charles Ray) .Typical dr Mar. 14..
Should Husbands Be Watched Comedy Mar. 14..
Hard Boiled (Chase) Comedy Mar. 14..
Jungle Bike Riders Terry cartoon '...Mar. 14..
Excuse My Glove Spat Family Mai. it..
Giddap (Billy Bevan) Comedy Mar. A
Traps and Troubles
.SporUight Mar. a..
il .
21..
28..
Pie Man Terry cartoon M
Zowiel Strreoskopik Mar.
Ai the Zoo Teriy cartoon Mar
Is Marriage the BunkF (Chate) ...Comedy Mar
PUm Clothes (Langdoo) Comedy Mar. 28.
Sailor Papa (Tryon) Comedy Mar. 28.
Breaking the Ice (Graves) Comedy Apr. 4.
Love Bug Our Gang Apr. 4.
Housing Shortage Terry cartoon Apr. 4.
Marriage Circus (Turpin) Sennett com April 11.
Bad Boy (Chase) Comedy April II.
Are Husbands Human? (Findlayson) (Comedy .^p^li 11.
Sunken Sliver (Ray-Miller) Serial Apr.
Lion's Whiskers Sennett com. Apr.
Hold My Baby (Glenn Tryoo) Comedy Apr.
S-O.S Terry cartooo Apr.
Adventures of Adenoid Terry cartoon Apr.
Deep ^tuff Terry cartoon Apr.
Beauty Spots Sportlight Apr.
keniember When (Langdca) Comedy Apr.
Sh<«iin Injuns ....Our Gang com May
Big Red Riding Hood (Chase) Comedy May
Sporting Judgment Sportlight v Mmj
He Who Gets Smacked Sennett comedy May
Permanent Waves Terry cartooa May
Ixmking For Sally (Chase) Comedy May
Griet in Bagdad Comedy May
Darkest Africa Terry cartooo May
Wild Papa Spat Family May
Skinners in Silk Sennett com Mav
Fast Worker Terry cartooo May
Luna-cy Stereoskopik May
Tell it to a Policeman (Tryon) Comedy May
Sure Mike (Martha Sleeper) Comedy May
Echoes From the Alps Terry cartoon May
Good Morning Nurse Sennett comedy May
"Dude Ranch" Days Sportlight May
Ask Grandma Our Gang comedy May
What Price Ckiofy ? (CTias. Chate) Comedy June
Horace Greeley, Jr. (Langdon) Burlesque June
The Runt ....Terry cartoon June
Royal Feur-flusb Spat Family lune
Super Hooper-Dyne Lizzie* Sennett comedy June 13.
Riders of the Kitchen Range Comedy June U.
End of the Wtyrld Terry cartoon i . June 13.
Thundering Landlords (Tryon) Comedy June 20.
Twinkle-Twjnfcle Sportlight June 20.
Runaway Balloon Terry cartoon June 30.
Play BaH (AJIene Kay-MiUer) "Serial June 27.
Official Officers Our Gang com June 27.
In the Grease (Jim Findlayson) Comedy Tune 27.
Animal Celebrities Sportlight June 27.
Isn't Life Terrible? (C^hase) (Tomedy July
Wine, Women and Song Terry cartoon July
(phasing the Chaser (Findlayson) Comedy
Sherlock Sleuth (Stone) Star comedy
The White Wing's Bride (Langdon) Comedy ...
Oughl Stereoskopik July
I.e.\ming How Sportlight luly
Dad.^y (Joes a-Grunting (Tryon) Comedy July
Sneei'tig Beeieri Sennett comedy . .
For Lo-e of a Gal Terry cartoon ....
When hi.-m Were Men Terry cartoon
The Fresh.-^an (Harold Lloyd) College ivmieHT ..
Boys Will be Boys Our Gang comedy
Cupid's Boots v'traves) Comedy
Why Kids Leavt Home Sportlight
Bugville Field Day Terry cartoon Tuly
A 'Yam About Yam Terry cartooa Aug.
Tee for Two (Alice Day) !>ennett comedy Aug.
Innocent Husbands (Oase) Comedy Aug.
Kivalina of the Ice Lands Eskimo life Tuly
Bubbles Terry cartoon Ang.
Iron Nag Sennett comedy Ang.
.Sons of Swat Sportlight Aug.
Tame Men and Wild Women (A. Stone) Omedy Aug
Lucky Stars (H. Langdon) Comedy Aug.
Mary. Queen of Tots Our Gang Aug.
Seven Asres of Sport Sportlight Aug.
Butter Fingers (Bevan) Comedy Aug.
Cold Turkey (Alice Day) Comedy Aug,
The Window Washers Terry cartoon Aug.
Over the Plate Terry cartoon Aug.
A Runaway Taxi Stereoskopiks Sep.
Barrier Bu!)ters Sportlight Sep.
Barnyard Follies Terry cartooa Sep.
Wild West (T. MuIhall H. Ferguson) Circus serial Sep. 12.
No Father to Guide Him (Chase) Comedy ,«?e». I J,
Madame Sans Jane (Findlay ion) Comedy Sep. IJ
. Juiy
..July
July
■ July
luly
Tuly
.July
.July
.Uj
. Tuly
Tulv
. July
.TuIt
, Tilly
1,000
1,000
2,000
1,000
1,000
1,000
2,000
1. uuu
lU ck.
2, uuu
2,UUU
I, Mb
1. uui
2, uuu
2,000
1, UU0
2, UUU
1,000
2,0U0
6,000
1. UOO
2, U00
1. UUO
2. «a»
1,MI
l.OOt
l.UOO
l.UUO
i,UU*
1. ao*
2, UO0
2,uai
1.000
2,000
2.001
1,000
. lOep
2,000
2.000
1,000
1.000
1.000
1.000
2,000
2,000
1,000
1,UU0
2.000
1.000
■ 3,001
1,000
1.000
2,000
. 2.000
1.000
1,0X
2.000
. 1.000
1,000
2.000
1.000
. 2.000
2.000
2.onn
. i.eo»
. 2.000
. 2.00»
. 1.000
. 1.000
2.000
1,000
1.00*
.10 ep.
2.000
1.000
1.000
. 2.000
1,000
I.OO*
2.000
2.oac
1.000
1,000
2.000
2.000
. 1,000
. 1,000
. 6.m
. 2.nr*)
. 2.000
. i.nnn
. i.nno
. 1.000
2.000
. 2.nnn
. S.7«
. 1.000
. 2.000
. 1.000
. 2.000
. 2.000
. i.m*
. 1.000
. 2.000
. 2.000
. i.oon
. 1.000
. 1.000
. 1.000
. 1.000
10et>.
. 1000
. 2.000
November 28, 1925
MOVING PICTURE IV ORLD
367
Kind of Picture
Review, r eci
Ugly Duckling Terry cartoon Sep 19.. 1,000
Somewhere in Somewhere Comedy of war zone Sep 19.. 2,000
Big Kick (Engle-Mohan) Fight comedy Sep. 26.. 1,000
Your Own Back Yard Our Gang Sep. 26.. 2,000
Hungry Hounds Terry cartoon Sep. 26.. 1,000
Nuts and Squirrels Terry cartoon Sep. 26.. 1,000
Moonlight and Noses (Clyde Cook) Comedy Oct. 3.. 2,000
Outings for All Sportlight .Oct. 3.. 1,000
Lion and the Monkey Terry cartoon ...Oct. 1.000
Caretaker's Daughter (Chase) Comedy Oct. 10.. 2,000
Hero Wins Terry cartoon Oct. 10.. 1,000
Love and Kisses (Alice Day) Sennett comedy Oct. 10.. 2,000
SoMd Ivory (Mohan-Engle) Comedy Oct. 10.. 1,000
Qever Feet Sportlight Oct. 17.. 1,000
Cuckoo Love (Tryon) Comedy Oct. 17.. 2,000
Good Morning, Madam (Graves) Comedy Oct. 17.. 2,000
Air Cooled Terry cartoon Oct. 17.. 1,000
All Wool (Earl Mohan) Roach comedy Oct. 24.. 1,000
Closer than a Brother Terry cartoon Oct. 24.. 1,000
A Punch in the Nose Roach comedy Oct. 24.. 2,000
A Sweet Pickle Sennett comedy Oct. 24.. 2,000
Dangerous Curves Behind Sennett comedy Oct. 31.. 2,000
Better Movies Our Gang Oct. 31.. 2,000
Wild Cats of Paris Terry cartoon Oct. 31.. 1,000
Honor System Terry comedy Nov. 7.. 1,000
Should Sailors Marry (Cook) Comedy Nov.. 7.. 2,000
PRINCIPAL PICTURES
1924
Xjiten Lester (all-star) Comedy-drams May 10.. 6,242
Daring Youth (Daniels) Comedy drama May 17.. 5,975
Daughters of Pleasure (PreTosi) Drama . . . May 24.. 6,000
tdasked Dancer (H Chadwick) Mystery drama May 31.. 4,^7
Good Bad Boy (Joe Butterworth) Comedy-drama June 7.. 5,198
Captain January (Baby Peggy) Sea story July 12.. 6,194
Helen's Babies (Baby Peggy) Comedy-drama
Mine With Iron Door (all-star) Adventure drama Dec,
Se- Creation of Brian Kent
.Drama Mar.
27.. 7,800
1925
14.. 6,878
PRODUCERS DISTRIBUTING CORP.
1924
Night Hawk (Carey).
14..
a..
28..
10..
25..
11..
25..
1..
irey) Western Jun.
Lightning Rider ((Jarey) Western Jun.
What Shall I Do? (MackaUl) Drama Jun.
Legend of Hollywood (Marmont) Drama Jan.
A'elcome Stranger (Vidor) Comedy-dr Oct.
Barbara Frietchie (Vidor) Civ. War dr Oct.
Coaring Rails (Carey) Railway dr Oct.
Another Scandal (Lois Wilson) ...Sex theme Nov.
Another Man's Wife (Lee Kirkwood) Drama
Grouping With Ellen (H. Chadwick) Comedy-dr
Reckless Romance (Star cast) Comedy featare Nov. 22..
Siren of Seville (Dean) Drama Nov. 29..
1925
diorus Lady (Livingston) Comedy-dr Feb. 21..
Cafe in Oiro (Dean) Drama Mar. 28..
Flaming Forties (Carey) Western
The Mirage (Vidor) Drama
Let Women Alone (O'Malley-Hawley) Drama
Soft Shoes (Carey) Western
Charley's Aunt (Syd Chaplin) rarce-comedy .Feb. 21..
Her Market Value (Ayrea) Drama
Girl of Gold (Vidor) ...Drama
On the Threshold (all-iUr) Drama
Beyond the Border (Carey)..... Western
Beauty and the Bad Man (Star) Western \
Friendly Enemies (Weber A Fields) Comedy dr May' li'
Crimson Runner (Priscilla Dean) Stromberg melo (une 13
Silent Sanderson (Carey) Cattle— gold fields Juno 2o!!
Stop Flirting (all star) Light comedy June 27
Beauty and the Bad Man (Mabel Ballin) .. Drama jujy ^ '
Awful Truth (Agnes Ayres) Light comedy July
Texas Trail (Carey) Typical western July ]g']
Private Affairs (Hulette). Character drama Aug. 1.!
Hell's Highroad (Leatrice Joy) Love drama Sep. 12.
Seven Days (Lillian Rich) Comedy feature s^pi 12.
Coming of Amos (Rod LaRoque) Comedy-drama Sep' 19..
Without Mercy (Vera Reynolds) Drama
Prairie Pirate (Harry Carey) Western
People vs. Nancy Preston Underworld drama
Simon, the Jester (O'Brien-Rich) Comedy-drama ',
Road to Yesterday (Schildkraut) Spectacular drama
Man from Red Gulch (Carey) Western \\\
Wedding Song (Leatrice Joy) South sea drama
Madame Lucy (Julian Eltinge) Farce-comedy
Off the Highway (W.V. Mong) Drama Oct. 3.
5.115
6.000
6,000
5,414
6,618
7.179
5,753
7,000
5,015
6,452
5,530
6,724
6,020
S,656
5.770
5,770
5,620
7 ?41
5,931
4,%9
4,469
6,288
4,775
4,841
5,161
5,794
5.917
4,720
6.132
6.084
6.974
5,077
B. P. SCHULBERG PROD.
Triflers (Busch-Mayo) Paris soc. dr.
.Dec.
1924
27
1925
24..
21..
31
14..
9..
27..
25..
15..
22..
10..
31..
Kind of Picture Review Feet
TRUART FILM CORPORATION
Passionate Youth Society drama 5,800
Marrying Money Society drama 5,800
Dollar Down Society drama 5,800
Age of Indiscretion Drama 5,800
"Where the Worst Begins" Comedy drama 5,800
The Hurricane Drama 5,800
Salvage Drama 5,800
Romance Road Drama 5,800
The Fighting Cub Newspaper drama 5,80J
NOVELTY SERIES
Three in Exile 5,800
The Wild Girl 5,808
Pals 5,800
The Silent Witness 5,800
UNITED ARTISTS
1924
Isn't Life Wonderful? (Dempster) Realism Dec. 13.. 8,250
1925 ■' ;
Salvation Hunters (Von Sternberg prod.). Symbolical dr Feb. 14.. 5,nO
Thiel of Bagdad (D. Fairbanks) Fantasy Mar. 29.. 12,000
America (Griffith prod.) Historical drama Mar. 8. .11,442
Waking Up the Town (J. Pickford-Shearer)(.oniedy dr April II., 4,89]
Don Q, Son of Zorro (D. Fairbanks) Typical Fairbanks June 27. .11.000
Sally of the Sawdust (Dempster) D. W. Griffith prod. Aug. 15.. 9,500
Gold Rush (Chaplin) A Dramatic comedy Aug. 29.. 8,535
Wild Justice (Peter the Great) Dog melodrama Aug. 29.. 5.886
Little Annie Rooney (Pickford) Typical "Mary" Oct. 31.. 8,500
6,626
5.950
6714
S 14(1
6.147
6,107
6.228
6.000
6,324
5.979
6.4RS
6,080
Capital Punishment (CTIara Bow) Prison dr Jan.
Boomerang (Gara Bow) Comedy-dr Mar.
Parasite (Bellamy-Moore-Washbum) Drama Jan.
Mansion of Aching Hearts (all-star) ..Melodrama Mar.
Go Stra'»*t (Star »ast) Drama May
Faint Perfume (Seena Owen) Romantic drama June
My Lady's Lips (O:\ra Bow) •. Crook drama July
Parisian Love (Oara Bow) Apache drama Aug.
Girl Who Wouldn't Work (De La Motte) Modem drama Aug.
Plastic Age (Bow-Ki»th) College story Oct.
The Other Woman's Story (Calhoun) Mystery drama Oct.
TIFFANY PRODUCTIONS, INC.
1925
Souls for Sables Sodsty drama Sep 5.. 6,500
The Sporting Chance Racing drama 6.500
Lightning Drama 6.500
Morals for Men Society drama 6.50i<
The Lodge in the Wilderness Dram* fi.Sno
Morganson's Finish Drama 6.500
Tale of a Vanishing People Drama 6.500
The Travis Cup Drama 6.500
The Wrong Coat Drama 6,.'infl
The Dumb Head Drama fi.W
The Life of a Woman Drama g.Snn
UNIVERSAL
1925
Here's Your Hat Comedy May 9..
Line Runners Western reissue May 9..
Kidm' Thunder (Hoxie) Western May 16.,
Raffles (House Peters) Drama « May 16.
Uueen ol Aces (Wiley) Century comedy May 16..
Koaring Waters Mustang western May 16..
Wild West Wallop Mustang western May 16..
The Meddler (Desmond) Western melo May 23..
Sleeping Sickness (Edwards) Bulls-eye comedy May 23..
Rolling Stones (Chas. Puffy) "Fat man" com May 23..
Love Sick (Lake) Sweet 16 comedy May 23.,
The Teaser (LaPlante-O'Malley) Comedy-drama May 30...
Slick Articles (Karr-Engle) Century comedy May 30,.,
Locked Out Sweet 16 comedy May 30.,
I'll Show You the Town (Denny) Comedy June 6.
Nobody Wins Sweet 16 Comedy June 6..
Showdown (Art Acord) Mustang western June 6.
Price of Pleasure (Valli-Kerry) Romantic drama June 13.,
Speak Freely (Kdna Marian) Century comedy June 13.,
Nearly Rich (Chas. Puffy) Fat man comedy June 13.
Kicked About (Eddie Gordon) Century comedy June 13.,
Siege (Valli O'Brien) Drama June 20.,
Gridiron Gertie (Wiley) Century comedy June 20.
Queen of the Roundup (Ed Cobb) Mustang western June 20.
Outlaw (Perrin- Lorraine) Mustang western June 20.
Dog Biscuits Sweet 16 comedy June 20.
Ice Cold ..Sweet 16 comedy June 20.
Heart Trouble Sweet 16 com July 25.
Dry Up (Jack Singleton) Century com July 25.
W h te Outlaw (Hoxie) Western June 27.
Nicely Rewarded (CThas. Puffy) Comedy June 27.
Rough Parly (Alt-Karr) Century comedy June 27.
Pronto Kid (Ed Cobb) Mustang western,. Jone 27.
t'nwelcome (Chas. Pnffy) Comedy June 27.
Plenty of Nerve (Edna Marian) Century comedy July 4.
Beauty and the Bandit (Larkin) Mustang western July 4.
Married Neighbors (Engle-Darlington) Century comedy July 4.
A Lucky Accident (Puffy) Fat man comedy July 11.
Just in Time (Wanda Wiley) Century comedy July II.
Ropin' Venus (Josie Sedgwick) Mustang western July 11.
Knockout Man (Perrin Lorraine) Reissue western July 11.
Little Giant (Hunter-Murphy Comedy July 18.
Discord in "A" Flat Sweet 16 comedy July 18.,
Polo Kid (Eddie (Jordon) Comedy Tuly 18.
Battle of Wits (Josie Sedgwick) Western '. July 18.
Goose Woman (Louise Dresser) Drama Aug. 1..
Milky Way (Puffy) Comedy Aug. 1..
Short Pants Sweet 16 comedy Aug. 1..
Paging A Wife (AI Alt) Century comedy Aug. 1..
Fighting Schoolmarm (Sedgwick) Short western Aug. 1..
Home Maker (Alice Jovce- Clove Brook) Domestic drama Aug. 8.
I..orTaine of the Lions (Miller- Kerry) Jungle melodr. Aug. 8.
Raiders of the North (Larkin) Northwest dr Aug. 8.
After a Reputation (Edna Marian Century comedy Aug. 8.
Greenhorn ((Thas. Puffy) Comedy Aug. 8.
A Woman's Faith (Rubens-Marmont) .....Drama Aug. 15.
Crying For Love (Gordon) Century comedy Aug. 15.
His New Suit (Arthur Lake) Comedy Aug. 15.
Best Man (Josie Sedgwick) Western Aug. 15..
Circus Cyclone (Art Acord) Western Aug. 22.
Won Bt Law (Wanda Wiley) Century comedy Aug. 22.
Speak Easy (Chas. Puffy) Comedy Aug. 23.
Stand Up and Fight (Jack Perrin) Western Aug. 22.
Where Was I? (Reginald Denny) Farce -com -romance Aug, 29.
Buster Brown Series Outcault's "kid" ser Aug. 29.
Educating Buster Brown Buster Brown Aug. 29.
Buster, Be Good Buster Brown Aug. 29.
Perils of the Wilds (Bonomn) 5>erial Sep. 5..
California Straight Ahead f Denny) Thrill comedy Sep. 5.
Peacock Feathers (J. Logan) Domestic drama Sep. 5.
.'stranded (Edna Marian) Century comedy Sep. 5.
The Party Sweet 16 comedy .Sep. 5.
Dynamite's Daughter (Sedgwick) Mustang western J>ep. 5.
Pleasure Bent (Puffy) Fat man comedy Sep. 5.
Call of Courage (Art Acord) Blue Streak western Sep. 12.
Tricked (Cobb) Mustang western Sep. 12.
Fight Within (Larkin) Mustang western Sep. 12.
Phantom of the Opera ((Thaney) Suspense-mystery Kep 19.
Storm Breaker fHouse Peters) Sea town melo Sep 19.
Westward Ho (Puffy) BlueBird comedy Sep 19.
Too Much Mother-in-Law Century comedy Sep 19.
1,000
2,008
, 4,354
. 5.S3J
2,U0U
2,UO0
2,000
4,»ii0
l.OOO
. 1,000
. 2,000
, 6,800
. 2.000
. 1,000
. 7,400
. 1,000
. 2,000
. 6,618
. 2,000
. 1,000
. 2,000
. 6,426
. 2,000
. 2,000
. 2,000
. 1.000
. 1,000
. 1,000
. 2,on('
. 4,850
. 1.000
. 2,000
. 2.000
. 1,000
. 2.000
. 2,000
. 2.000
. 1,000
. 2,000
. 2.000
. 2,000
. 6,858
. i.oon
. 2.008
. 2,000
. 7,500
1.000
1,000
2,000
2.000
. 7,735
. 6,700
. 2.009
. 2.000
. 1.000
. 6,023
. 2,000
. 1.000
2,000
. 4,397
. 2,000
. 1.000
. 2,000
. 6.630
. 2,000
. 2,000
. 2.000
10 eo
. 7.2,18
. 6.747
. 2.000
. 1.000
. 2.000
. i.onn
. 4.061
. 2,000
,. 2.000
. 8.404
. 6.0S4
. 1.000
. 2,000
368
MOVING PICTURE WORLD
November 28, 1925
Kind of Picture ReTiev. Feet
Uncle Tom's Gal Century comedy Sep 19.. 2,000
Life's Greatest Thrills Special Sep 19.. 2,000
Sporting Life (Bert Lytell) Melodrama Sep. 26.. 6,709
One Wild Night (Edwards) Comedy Sep. 26.. 1,000
Officer No. 13 (Eddie Gordon) Comedy Sep. 26.. 2,000
Bustin' Through (Hoxie) Blue streak western Oct. 3.. 4,500
Cupid's Victory (Wanda Wiley) Omedy Oct. 2,rt41
By the Sea (Puffy) Omedy Oct. 3.. 1.000
Calgary Stampede (Hoot Gibson) Thrill western Oct. 10.. 5,924
Just Cowboys Short western Oct. 10.. 2,000
Taking Chances Short western Oct. 10.. 2,000
The Raid Short western Oct. 10.. 2,000
Green Eyed Monster (Arthur Lake) Comedy Oct. 10.. 1,000
Absent Minded (Neely Edwards) Bulls-eye com Oct. 17.. 1,000
Road from Latigo (E. Cx)bb) Short western Oct. 17.. 2,000
Ace of Spades (Desmond) Western chapterplay Oct. 24
Nursery Troubles (Edna Marian) Century comedy Oct. 24.. ZfXO
Shootin' Wild Mustang western Oct. 24.. 2,000
Hidden Loot (Hoxie) Action western Oct. 31.. 4,738
Boundary Line (Fred Humes) .Short western Oct. 31.. 2,000
A Taxi War (Eddie Gordon) Comedy Oct. 31.. 2,000
Triple Action (Pete Morrison) Action western Nov. 7.. 4,800
Rustlers From Boulder Canyon Short western Nov. 7.. 2,000
Kick Me Again (Puffy) Comedy Nov. 7.. 1,000
Oh, Buster Buster Brown Nov. 7.. 2,000
VITAGRAPH
1925
Kind a< Picture
Sevicw Pa»
Two Shall Be Bom (NoTak-Harlan) Drama ,
Pampered Youth (Landis-Calhoun) Drama Feb. 21..
Kedceming Sio (Naximova-Tellefen) Apache dr Jan. 31..
Pc«iboun<{ (Daw Welch) Melodrama Feb. 14..
Tides ol Pasaioa Drama May 2..
School lor Wive* (Tearle-Holmquiat) Drama April 11..
Barec, Son of Kaaan (Stewart) Northern drama May 30..
Wildfire (Aileen Prinfle) Racing raelo. June 20..
Steele of the Royal Mounted N. W. Drama June 27..
Happy Warrior Drama July 18..
Ranger of the Bi^ Pines (K. Harlan) Forest Ranger dr. Aug. t. ,
Love Hour (H. (Jordon-Fazenda) Melodrama Sep. 12..
WARNER BROS.
This Woman (Rich) Society drama Nov,
Lover of C^amille (all-star) Romantic drama Not.
Dark Swan (Prevost-Blue-Chadwick) Drama Dec
Narrow Street (D. Derore-Matt Moore). . Light comedy Jan.
Lighthouse by the Sea (Rin-Tin-Tin) Melodrama fan.
Loit Lady (Irene Rich) Social drama Feb.
Utcomfciise (frevoat Blue) Society drama May
Ob Tbm Ice (T. Moose-Edith Roberta) .... Drama Mar.
Bridge ol Sighs (Dorothy MacRaill) Pathol dr Apr.
My Wife and I (Rich) Emotional drama May
Man Without A Conscience (Louis-Rich) .. Drama June
How Baxter Butted In (M. Moore-DeTore)Cx>medy July
Woman Hater (Chadwick- Brook) Love drama July
Tracked in Snow Country (Rin-TSn-Tm). . North drama Aug.
Eve's lover ^ch-LyteU-Lonis-Bow) Drama Ang.
Kiss Me A^in (Lubitsch prod.) Li^ht comedy Aug.
Limited Mail (Monte Blue) Railroad melo. Sey.
Wife Who Wasn't Wanted (Rich) Romantic drama Sep
His Majesty, Bunker Bean (M. Moore) .... Farce comedy Sep.
Bekm the Line (Rin-Tln-Tm) Dog melodrama Oct.
Man on the Box (Syd Chaplin) Farce-comedy Oct.
Compromise (I. Rich, C. & Brook) Domestic drama Nov.
Red Hot Tires (Monte Blue) Farce comedy Nov.
MISCELLANEOUS
ARTCLASS PICTURES CORP.
1924
Biff Bang Buddy (B. Roosevelt) Thrill dr Sep. 2U. .
Fast and Fearless (Buffalo Bill, Jr.) Thrill dr Sep. 27..
Walloping Wallace (B. Roosevelt) Thrill western Oct. 11..
Hard Hittin' Hamilton (Buf. BQl, Jr.) Thrill western Oct. 18..
1925
Gold and Grit (B. Roosevelt) Thrill dr. April 11..
Bringing Home the Bacon (Buffalo Bill).. Thrill dr
After Six Days ....^ Biblical »pec
6,640
6,227
5700
6,279
6.182
6.893
6,550
5,700
7.865
7.033
7.036
1924
1.. 7,100
29.. 7.180
6.. 6,800
1925
17.. 6,700
10.. 6700
7. . 6,700
3.. 7,480
a.. 1JM
4.. 6.694
30..
27.. 7.182
4.. 6,592
25.. 6.591
1.. 7.139
8.. 7.237
IS.. 6722
U.. 7.144
19.. 6,858
26.. 7,291
3.. 6.053
10.. 7,481
7.. 6,789
7.. 5,452
4.500
4.500
4.700
.s.(no
4.6S0
4.650
10,000
5,000
4,825
4.85<1
5,000
5.000
Deerslayer (T Kerrinn) ,
On the Go (Buffalo Bill. Jr.) Western Apr. 4.
■Reckless Conrage (Buddv Rooaevelt) .....Thrill western May 2..
? nicker "N Lightning (Buffalo Bill. Jr.)... Thrill drama June 6.
earin' Loose (Wally Wales) Stunt western June 13.
ASTOR DISTRIBUTING CORPORATION
A Lover's Oath (Novarro) Melodrama 5.84S
Business of Love (Horton) Omedy-drama 6,038
The Shining Adventure (Marmont) Drama 5.126
The Wrongdoers (Barrymore) Melodrama 6,424
BANNER PRODUCTIONS
1924
The Truth About Wives Sherman-Hampton Aug. 2.. 5,600
The Man Without a Heart Novak-Harlan Aug. 2.. 6.000
Those Who Judge All star Aug. 2. . 5,700
1925
rVinghters Who Pay All star cast May 30.. SIKD
Wreckage (May Alison) Drama Sep. 5.. 5,992
COLUMBIA
1924 -
Midnight Express (Hammerstein) Railroad mela .Dec 6.. 5.90
1925
After Business Hours (Hammerstein) Domestic mela July 4.. 5.600
Danger Signal R.R. melodrama 5,584
Unwritten Law Drama 5.535
Waldorf
Steppin' Out Omedy
Ladies of Leisure Drama
S. O. S. (Perils of the Sea)
Lure of the North
Enemy of Men Drama 5.508
Price of Success Society drama 5,500
Sealed Lips
Fate of a Flirt
Thrill Hunter
Penalty of Jazz \\
Perfection
Speed Mad 4 442
New Champion 4*470
(Jreat SenFatioo ".'.'.!!!!*. '
Fight to the Finish
Handsome Brute
C C BURR
Average Woman (Pauline Garon) ..Drama Feb.
Lend Me Your Husband (Kenyoo) Drama
Youth tor Sale (S. Uolmquiat) Drama cict
The Early Bird (Uines) Conedy Dec
May
1924
9.. 6,400
6700
18.. 6^
27.. 7.ooe
1925
zj.. «7a>
Crackerjack (Hinea) Typical comedy
CRANFIELD & CLARK
Let's Go Fishing Holland— scenic Nov. 7.. 1.000
GINSBERG DISTRIBUTING CORP.
Love Garnble (Lillian Rich) .Melodrama
1925
„ , . . July a.. 5.76'
Before Midnight (Wm. Russell) Crook melodrama July 11.. 4.89.
Big Pal (Wm. Russell) Prize fight dr Oct. 24.. 5.800
INDEPENDENT PICTURES CORP.
1925
Drug-Store Cowboy (F. Famum) Western eom.-dr Feb. /.. 4J5(
Riders of Mystery (Bill Cody) Western Hay 2.. 5,000
Gambling Fool (F. Famum) Western May 9,.. 5,000
Fighting Sheriff (Bill C:ody) Western May 23.. 5,000
Border Intrigue (F. Famum) Western May 30.. 5.000
LEE-BRADFORD CORP.
Pearl of Love (Leslie) 6.000
Lights of London (Wanda Hawley) 6.0tD
Passion's Pat^jway (Estelle Taylor) 6,000
Unrestrained Youth (Brandon "Tynan) 6,000
Passionate Adventure Uoyce- Brook) 8.000
Way Down Upon the Swanec River 4 COOO
Wolfblood (M. (nay ton) 6.000
LUMAS FILM CORP.
Overland Limited R. R. mekxlrama
A Little Girl in a Big Oty Heart int. se
His Masetr's Voice (Thunder, dog) Animal dr
Shadow on the Wall Crook drama
Police Patrol Melodrama
Part-Time Wife Drama
6.00»
S7S0
6,0SO
5.688
6.VS
POST SCENICS
Holland Scenic
RAYART
.Nov. 7.. 1,000
1925
Feb. 7..
Butterfly Comediee (Qoria Joy)
Super Speed (Reed Howes) Automobile cain.-dr.
Geared to Go (Howes) Drama
Right Man (Larkis) Drama >
Winning a Woman (Perrin-Hill) Drama
Getting 'Em Right (Larkin) Drama
Quick Change (Larkin) Drama
Youths Gamble (Howes) Drama
Double Fister (Perrin) Drama
Fear Fighter
Crack O' Dawn
Goat Getter
Snob Buster (Reed Howes) Action melodr Aug. 21.
Cyclone Cavalier (Reed Howes) Action-romance Sep. 26.
RED SEAL
Daisy Bell Song Cartoon May
Ko-Ko Seei Spooks Fleischer cartoon Junfl
Hair cartoons Marcus cartoon June
Ko-Ko Olebrates the Fourth Fleischer cartoon July
Hair Cartoon Marcus cartoon...
Evolution Timely novelty (feature).. July
Ko-Ko Nuts (Out-of-Inkwell) Fleischer cartoon Sep.
Marvels of Motion (Issue D) Fleischer-Novograph Sep.
My Bonnie Ko-Ko Song Cartune Sep.
SUvery Art (special) Skiing in Alps Sep
Lands End Gtm of the Green Sep.
Through Three Reigns Historical Sep.
Ko Ko on the Run Out of Inkwell Sep.
Flirting With Death Alps skiing Sep.
Ko-Ko Packs 'Em Fleischer cartoon Oct.
Film Facts (Issue H) Magazine Oct.
5.2r
'•IE
4.J7»
4.92»
1925
30.. 1,000
13.. 1,000
20.. 30O
4.. 1.000
4.. 300
25.. 4,200
5.. 1,000
U.. 1,00»
13.. 1,00»
19.. 2.000
26.. 1,000
26.. 2,000
26.. 1.000
26.. 2.000
17.. 1.000
17.. 1.000
WM. STEINER PROD.
1924
On Probstion (Edith Thornton) Drama I>«e. 13.. 5.000
Hidden Menace Stunt dr J.^
Branded a Thief .^"'e™ r'2J2
Verdict of the Desert JK"*'™ t Ja
Valley of Vanishing Men Weitera -^-^y
Trouble Buster (Leo Maloney) Western Feb. 21.. S.OOf
SHORT FILMS SYNDICATE
1925
Thirty Years Ago Novelty .Aug. 15.. l.OOO
I Remember Pastoral Aug IS.. 1.000
Mixing in Mexico Bud Fisher cartoon Oct. 17.. 1.00O
invisible Revenge Mutt * Jeff Oct. 31.
1,000
Siegfried (star cast)
UFA FILMS, INC.
Romantic drama
WINKLER
1925
. Sep. 13 %.V»
Jail Bird
.Alice cartoon Oct. 31.. 1,000
6dited bij CoLbif dfarnman.
"TKe Mountain Comes to Mahomef^
PARAPHRASING a well-known line written by Oliver Goldsmith: And those who came to scoff,
now beg for work. The motion picture theatre has convinced artists of opera, of the concert
field, name acts of vaudeville stars of the legitimate, that it is a most lucrative field. It is
really amusing to observe the change which has transpired, especially with certain acts who a short
time ago ridiculed the idea of appearing in a motion picture theatre, and today are offering salary cuts
for the opportunity.
The motion picture theatre is now coming into its own as far as prestige is concerned, in the
same manner that the motion picture industry triumphed over the scorns and sneers of the legiti-
mate. If the artists find that the conditions are better in a motion picture theatre, that the audi-
ences are just a trifle more discriminating, then the men who have guided the destinies of the
motion picture theatres are to be commended. This development has been one of guidance, has
been one of propaganda, one of concentrated thought on giving the people a form of entertain-
ment that is diversified. Now we find that thea'tres are deluged with offers of artists of every
description. There is hardly an act of any consequence; there is scarcely an artist of any name
but will consider a motion picture theatre engagement.
We are speaking particularly of the de luxe houses. It is a wonderful thing when a business
reaches the point when it offers an urge to the people who constitute the programs. Everything
today is in the hands of the managers and producers. They have battled through weeks of disap-
pointments which, however, have had their redeeming features, and now standing before a gold
mine of talent the test comes. Will the traditions of the first run houses be side-tracked, and will the
vaudeville theatre and the musical comedy stage dominate? It is so easy to make your house a vaude-
ville house, it is comparatively simple to turn your program into one which savors of musical comedy.
Right here is the danger sign. If a strict presentation program which can be made up of well estab-
lished acts and leading artists properly surrounded is not maintained in all of its original de-
tail then monotony is going to creep in, and the first thing the manager and producer realizes is
they have lost a certain element which attracted, and which they strive to build. Those pro-
ducers who have built a reputation through their ability to maintain a strict unadulterated mo-
tion picture program are the ones who have brought the first run theatre business to the plane it
now occupies.
Let us be contented with the present set-up, but strive for the consistent and artistic develop-
ment of what we have in hand. Our business is a veritable "acres of diamonds." Let us not kill
the goose that lays the golden egg. We have evidences in dollars and cents that the type of pro-
grams which has been responsible for the development of these houses is the one to basically follow
and master. Let us not indulge in the illusion that we have reached the limit of this development.
We are at the foot of the ladder. With this influx of new talent; with this opportunity of select-
ing the artists to form the basis of our subjects let us not make the mistake , of allowing the names
to dominate rather than the idea to be featured. It is a presentation or it is a prologue and not an
act or a name.
Scenic Artists* Activities
THE three leading Broadway scenic artists affecting
the motion picture theatres are busily engaged in
special assignments with their weekly regular programs
added. JOHN WENGER, of the Rivoli, Rialto and Cri-
terion, is again commissioned to design sets for the legiti-
mate stage. He will execute the settings for the new
forthcoming production "Tip-Toes" by the authors of "Lady
Be Good." GATES and MORANGE who furnish the
beautiful settings at the Mark Strand Theatre, will do the
settings for the Erlanger production "The Kick-Off." The
EASTMAN BROTHERS of the Colony, have several
leading vaudeville act sets in course of preparation, besides
doing the series of Laughtons musical prologues which are
to be offered in a chain of houses. They will do the set-
tings for the New Municipal Auditorium in San Antonio,
Texas.
Fabric Settings Ideal for Productions
ACCORDING to the letters we are receiving from pro-
ducers thruout the country, there is a general move-
ment towards the exclusive use of fabrics for stage set-
tings in presentation production work. One reason is that
a combination of standard fabrics can be used in so many
different ways and result in as many sets when artistic
and consistent lighting treatments are applied. The old
idea of painted scenery is rather an expensive proposition
for a motion picture theatre, especially when the produc-
tion department are compelled to produce a new group of
ideas each week. Fabrics can be camouflaged, they will
lend themselves to "scenic trickery" in an easier way than
the painted drops and flats. We trust that we will be able
to publish in the Department within the near future some
of the excellent photographs which have been received
illustrating this scenic treatment.
MOVING PICTURE WORLD
November 28, 1925
^^Komance and the Ages
EPISODE FOUR
A VouY'Vart Offering, Which Should Appeal Because of
Its Novelty — Blending of Music, Colors and Lighting
Will Aid in Presenting a Popular Prologue
}A.oving Picture World Presentations — Devised By Colby Harriman
THIS episode completes the routine for
the Four-Part Presentation serial,
Romance of the Ages. In the last three
issues of the Moving Picture World we have
published the other episodes showing how the
sets could be adapted to the various routines
without a complete change. The fourth episode
introduces the Modern Age, and it is necessary
to introduce color, dazzling effects, unusual
lighting and scenic combinations.
The subject matter in this episode emphasizes
the love theme as reflected in the three others.
To link the foregone episodes with this number
it is suggested that bits of the previous presen-
tations be incorporated in the general routine
of this subject For instance, the male singer
dressed in modern garb sees the "shadow
chorus" of dancing maidens used in the first
episode; he meets the slave girl of the second
who dances for him ; he becomes enveloped in
the swirling dance of the "ladyes faere" who
suddenly emerge from their billowy costumes
clad in glittering dance costumes of today. The
entire action must be one of speed, and as the
male singer meets the modern girl they sing a
modern love theme as the entire ensemble iS
brought on for a whirling finish.
The set is similar to that of Episode One,
the basic portion or foreground remains the
same. If the previous issue of the Moving
Picture World is consulted, it will be easy
to note how this set as illustrated becomes a
part of the last set Foreground is draped with
two metalline gauze curtains hung in heavy
folds. The platform remains at center in front
of which the circular step unit is placed. The
two column clusters which form the end of the
facade are placed at either end of the platform
and the coping or top of facade is placed above.
The three center columns are removed, reveal-
ing an opening. A painted wall extends across
stage back of the platform, practical vines and
foliage may be used or painted on the wall.
Silhouette drop remains in place and is used as
a back drop. An olivet or a special shadow-
graph lamp should be placed at the back wall
to secure the color arch as sketched. This is
very effective and proves to be a dazzling back-
ground. Festoons, flowers and leaves which are
bronzed and silvered should be wound around
the columns down stage and hung in the vicinity
of the column clusters on the platform.
In Plate 3 the general details for construct-
ing the vari-colored medium is noted. It is
suggested that a glass medium would be pre-
ferable, the various colors painted on the glass
with lamp coloring. However, a gelatin medium
is as practicable. Take a standard sized medium
frame, insert a plain sheet of gelatin which has
a screen or wire backing on the frame. Cut out
hemispherical sections from various colored
mediums, place them on the plain gelatin, cut
them so that the edges lap and fasten them
together with film cement ; place another screen
over the completed medium and the eflfect is
ready for operation.
The lighting treatment should be colorful in
the foreground with a subdued background to
permit a proper operation of the lighting on the
back drop. Orange, aml)er and canary should
predominate in the lighting of the foreground.
-Tot Unit Facapo
November 28, 1925 M O V I N G P I C T U R E W 0 R L D 371
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Fresentations at First Run Theatres
'IIIHIi:illlllllnllll|i|lllilllll!lllllllllllllllllllllllllllll!IIIIHIIIIIIIIlilllHIIIIIIIIIIII{llllll^^
MOSQUE THEATRE
Newark, N. J.
(Week Nov. \7th)
Featured Picture: "Stage Struck" (Paramounl )
Irvin Talbot and his Mosque Grand Or-
chestra give an excellent rendition of Hos-
mer's "Southern Rhapsody."
CAMEOS
Two units are introduced under this head-
ing, the first being Mile. Daganova who pre-
sents a Rose Dance and the second, Dorma
Lee, Contralto who sings, "Love Like the
Dawn Conies Stealing," by Cadman. A
metalline curtain is used for both numbers,
the first being a flaming gold highlighted
with purple and the second, a blue gold
highlighted with green.
BURKHART'S PLASTIC CHROMATIC
FILMS
This is perhaps one of the first Amer-
ican showings in a motion picture theatre of
this excellent stereoscopic novelty. The fihu
subject is entitled "Girls or Illusions" and in-
cludes scenes from certain French musical
revues. A scrim with a special fabrication is
hung at the curtain ine. About 15 ft. back
of the scrim a painted drop is hung. A land-
scape of trees, toned an orange, amber and
green are highlighted with green and red
border lights. I he film scenes all have black
backgrounds, the various characters appear
in color. The projection machine is set so
that the bottom of the frame comes to the
floor of the stage. Heavy drapes mask in the
sides, thereby eliminating the frame line.
The effect is very realistic, the characters
appearing to be walking in the area between
the scrim and the back drop.
VAMPIRES OF THE AGES
A semi-prologue novelty introducing nine
specialty dancers and one singer. The set is
a combination of fabrics, two units of gold
curtains hung in heavy folds form the fore-
ground. A cut arch drop is placed in three ;
a unit of ten steps at center with a fan-
tastic balustrade carrying ofif right and left,
the balustrade and steps are draped with red
plush. A silver drop is hung in the back-
ground; box wood trees are used to dress.
The lighting treatment is principally purple?,
greens and rose. Billy Rhodes appears in
one, sets the story with a song, "Oh Boy,
What a Girl." The lights arc gradually
brought up back of the gold gauze revealing
the various characters posed in tableau— Eve,
Salome, Helen of Troy, Cleopatra, DuBarry,
Carmen, are introduced and do miniature
specialty dances with three vamps of today
brought in for the finale, with the entire en-
semble finishing with a spirited Charleston.
CAPITOL THEATRE
Chicagro
(IVcek Nov. I6th)
Featured Picture: "Stage Struck"
Capitol Grand Orchestra, Albert E. Short,
conductor. "The Moth and the Flame." (a)
"Love Is Like a Firefly," Friml; Orville Kennic,
tenor, (b) "The Moth and the Flame," a ballet
divertissement by Merricl Abbott. The Flanie,
Lloyd Mann; The Moth, Edna Hathaway;
WHAT ARE YOU
DOING
WITH
SHORT SUBJECT
PRESENTATIONS
PROLOGUES OR
EPILOGUES?
Let us hear from you.
We will publish your ideas.
Butterflies: Mary H. Colburn, Helen Dean,
Marie Hisgen, Fern Anderson, Jean Moebius
and Ann Bronson. Leo Terry at the organ,
playing "Hokey-Pokey" (a laugh creator). An
Operatic Medley, a carefully condensed melange
of operatic airs arranged with scenic embellish-
ments, (a) "Madame Butteifly," Puccini, "Duet
of the Flowers;" (b) "The Valkyrie, Wagner,
"\^'otan's F"areweir' — Herbert Gould, basso ;
(c) "Lakme," Delibes, Ou-va-la-jeune (Belle
Song) Leola Aikman, soprano; (d) "Tales of
Hoffman," Oflfenbach, Barcarolle — Belle Unit
(Oh! Night of Love), Hezel Eden, soprano;
Lorna Doone Jackson, contralto; (e) "1
Pagliacci," Leoncavallo, Pagliacci's Lament (On
With the Dance), Wm. Mitchell, tenor; (f)
"Lucia di Lammermoor," Donizetta, Sextette
("What Restrains Me"), Madames Exien, Jack-
son and Aikman, Messrs. Mitchell, Gould and
Rennie.
CHICAGO THEATRE
Chicago
i iyeek Nov. 9th)
Overture, "Martha" by Flotow. Adolphe
Dumont, conductor.
Estellc Carey, soprano, singing "Giannini
Mia" from "The Firefly" by Friml. Organ
solo, "Sometime," Albert H. Malotte, organ-
ist. "Down on the Farm," Jocko, the crow ;
Wells & Winthrop, dancers ; A. B. Stephen-
son, novelty on saw; Henry Therrion, tenor;
Ruth Racette, soprano. Feature, "The Dark
Angel."
(Week Nov. \6th)
Featured Picture: "That Koyle Girl"
Balaban & Katz present Fred Hughes, tenor.
Laughs of the Day, musical accompaniment.
Frank Judnich. Jesse Crawford at the organ,
playing "Musical Lecture." Overture to "Wil-
liam Tell," by Puccini, as interpreted by H.
Leopold Spitalny and the Chicago Theatre
Orchestra. Miriam Klein, soprano; Georges
Dufranne, tenor; Roy Knauss, flutist.
UPTOWN THEATRE
Chicago
(IVcek Nov. 9th)
Overture, "Aida" by Verdi. H. Leopold
Spitalny, conductor.
Claudius & Scarlet; organ, "A Miniature
Organ Recital," Jesse Crawford, organist.
"The Four Seasons," Summer, ballet; Fall,
Orange & Scarlet, Adolphus and Eastman ;
Winter, Frost, Gertrude Morgan; Spring,
Helen Yorke, soprano and ensemble. Fea-
ture, "Her Sister From Paris."
(Week Nov. I6th)
Featured Picture: "Stage Struck"
Overture, "Sakuntala," by Goldmark. Uptown
Theatre Orchestra, direction Josef Koestner.
Laughs of the Day, musical accompaniment,
"Ban Bam Bammy Shore," "On a Night Like
This." A Trip to the Hawaiian Islands with
the Imperial Hawaiian Singers. Milton Charles
at the organ, playing "Save Your Sorrow."
'Harvest Moon," Myrtle Leonard, contralto;
Arling Gardiner, Joe Ross, dancers.
HARDING THEATRE
Chicago
(Week Nov. I6//1)
Featured Picture: "Her Sister from Paris"
Overture, selections from "Faust," by Gounod.
Harding Theatre Orchestra, direction Ben
Paley. Caludius & Scarlet, melody masters.
Edward K. House at the organ. "The Four
Seasons." Summer — "Dance of the Flowers;"
Fall — "Orange and Scarlet;" Winter — "Silver
and Frost;" Spring — "Fairyland;" Helen Yorke,
soprano; Adolphus and Eastman, dancers;
Gertrude Morgan and Ballet.
yiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^
I 'Td Walk a Mile |
I for a Quffawl'' |
■ One of the slogans suggested §
■ by the Short Feature Adver- 1
1 tisers' Association for Na- |
1 tional Laugh Month that will ■
I bring 'em in for you during J
■ January, 1926. |
I Book for National Laugh |
I Month with a Smile! |
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
STAGE SETTINGS
BuJlIt, painted and installed. Drapery settings
and drapery curtains. Special sets and drops
for feature pictures.
SCHELL SCENIC STUDIO
COLUMBUS OHIO
QIoup Equipment
M Service for yoU'^-JheoLtre Owmr-^QuLUxkr^Studb-^
^ Caboraiori^ - Sxchanqe txecutiue -Jrom IjourJiujk
Sdited bij cA. Van Buren. PoadL
i^iHiiiiiiinuiniiiiiiniiiiiii:
iiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ iiiiiiniiniiiiiiiiiiiiiiiiiiininiiiiiiiiniiiiiiiiiiiniiiniiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiniiiiiii iiMmiiiiniiiiiiiiiiiiiiiiiiinifii^
I YOUR EQUIPMENT intends to give yon things of interest — in your line — |
I from your angle. |
I Write in and tell me what you want to read about. |
I Ask me anything about your equipment — when you plan to build — when ^ou're |
I thinking of remodeling — u'^hen you zvant to get the utmost from the equipment you |
I have. I'll put you in personal touch with a specialist if ho can give you expert |
I information. |
Kiuii!iiiiiuiiiiiiiiii!iniiiiiiiiiiiiiiiiiiiiiiwiiiuiiiiiii>iiiiiii<>''<'"''"'''''' '''^'^
Listening In on
Some Equipment
STREETS full of people— people full of turkey.
Thanksgiving night. Everybody going somewhere —
past a theatre standing in darkness.
Inside the theatre the silence was broken by a gurgle
that grew to a rumble and ended in an asthmatic wheeze.
"Oh, my poor pipes," came through the organ grille.
"Projjy, strike an arc, will you. I want to run a scale and
see if there's any of me true to pitch."
"Arc?" rattled out the projector, "where'm J goin' to get
any juice?"
"More short circuits?" inquired an exit sign, plaintively.
"No!" snapped the projector, "The local electric com-
pany has laid down on us again."
"But the theatre down the street." squeaked an exit door,
"that's all lit up."
"Sure," growled the projector, "They got a motor gen-
erator set. They should worry if the local power source
goes bust."
"Why don't we get us one, too?" demanded the screen.
"Same reason that you ain't been kicked out long ago
for a new place for me to put my pictures," snarled the
projector, "The house ain't making anything to buy with."
"That's why I'm here, too," groaned the organ, "I'm so
old I can hardly whistle a tune any more — "
"Yeah !" interrupted one of the front row seats, "You
said it ! Y' oughta heard the lady sittin' on me yesterday.
She says, says she, 'This music is terrible. Simply
horrible. I can't set an' hark to that all evenin',' she says."
"You and your sense of duty!" caJkled another seat,
"I'm the one that ought to talk about a sense of duty.
That's all that holds me up — and me with a busted leg."
"Nix on this sob stufif, fellows," spoke up the aisle carpet,
"I'm walked on every day but you don't hear me wailing
about being downtrodden. Now we know the boss is losing
money. Instead of airing our persohal grunts, let's see
what's wrong and if there's any way to make things
better."
"You're cut ofif the right pattern, kid," sung out a lobby
display frame, "Let's help the boss, 'stead of beefing."
"That's the ticket !" shouted the chopper by the door.
"Well, then," the projector called down from his nook^
"He pays a lot for the film he feeds me — that's not a
worry."
"Yes," agreed the ticket chopper. "But getting them in
ain't the whole works. He's got to get 'em to stay in and
come in again."
"That woman won't sit on me again," the front row
:seat squealed. "Not without she gets better music."
"1 do my best," groaned the organ.
"Sh-h-h ! He's coming," whispered the door snubber.
"What'll we do? How'll we tell him?"
"I'll show you," squeaked a tiny voice.
It was the box of slide pencils up in the projection room.
The pencils jumped onto the slides by the projector and
began busily running to and fro.
In came the theatre owner, harassed, disconsolate. With
him the projectionist.
"Best night — all loss," said the boss.
"Shame," said the projectionist — and that instant the
lights that had been left on began to glow — too late to get
a crowd in !
But the projectionist hiked up to his place.
"Hey, what's this?" he yelled down. "Say — boss — "
The boss had slumped wearily into a seat.
"The projectionist, staring at the slides strewn about
on his rewind table, shouted, got no response. He struck
his arc and began screening slirles —
"Boss, make the patron more comfortable — hx us uj)! —
and get him coming BACK — The Seats."
"Boss, some patrons pass up your house because they
can't stand my music — 1 resign in favor of a new instru-
ment— The Organ."
"Boss, they'll come in if you clean me up so they can
SI'T'' the picture — Your Screen."
"Boss, when you buy ])arts, get 'em from the man who
made me — it wcm't cost much more and I can make more
patrons by giving you a better picture — and I won't wear
out so c|uick — Projector."
"Boss. I heard you say they're all auto riders and radio
fans — that you can't get 'em in no matter what you pay for
service — get me some brothers and sisters, dress up the
lobby around me — they'll stop and I'll drag 'em in for you
— Lobby Display Frame."
"Boss, they ride ten miles to see a picture^ — Why? —
because they get more comfort, indirect light that lets 'em
find their seats without punching the picture in the jaw
— ^'our Lights."
"Boss, get yourself a motor generator set so we can
kce|) working for you even when the city power lays down
on you — Your Whole Gang of Equipment."
The theatre owner rubbed his eyes.
"I must be dreaming," he muttered.
"Boss, it's worying you how to get the money to do
what we say — well, you rake some together to start — put
in some new equipment and tell the world about it — bally-
hoo it ! — tell 'em they can see a good show in comfort with-
out going any ten miles — it'll pay for itself — The Ticket
Chopper."
"By glory — I AM dreaming." murmured the boss, "But
it's a good dream. I'll do it!"
"Good night !" said the last slide.
November 28, 1925
MOVING PICTURE WORLD
373
Boston yietropolitan Marvel Theatre;
You^d Be Proud to Run Such a House
BOSTON showed us something when its
justly elated citizens thronged in
Tremont, Hollis, Dillaway and Dore
streets, headed one way — for the majestic
entrance to the new Metropolitan Theatre
which takes up a lot of the space in the
fourteen story office building that those
streets bound. Nearly five thousand seats to
be filled! And goodness knows there were
plenty of folks at the October 16th opening
to fill them many times over.
And with Earl W. Crabb, former manager
of the Mark-Strand Theatre in Buffalo, as
the directing genius, assisted ably by George
Crabill; with John Murray Anderson's revues
and presentations knocking them cold; with
Nathaniel Finston batoning real music from
his fifty-five musicians, and Arthur J.
Martell coming from the former Gordon
circuit to preside at the console of its
mammoth organ — there's no danger of these
thousands of seats showing blanks later on.
You'll be interested in the things that make
this a marvel house — so let's get down to
facts.
The structure, which is built of re-enforced
concrete, is 155 feet high, the city limit of
height for structures. On the ground floor
arc four stores and the theatre lobby. The
exterior of the building is faced with sand-
stone. The Metropolitan building is reported
to be the third tallest structure of this type
in the country, being exceeded only by one
building in Cleveland and another in Chicago.
The cost of erecting the building is estimated
at $8,000,000.
And now for the theatre itself. The en-
trance is spacious and a short distance back
of the sidewalk line is the box office with
windows on each side for the ticket sellers.
This lobby is of marble with panels and
friezes elaborately decorated in relief and
gilded, and with a curved ceiling on which
is a beautiful mural painting by the eminent
Roman mural painter, Louis Amarosi, replica
of a famous Venetian mural by Titian. The
marble is the color of jasper with rose and
cabanel and verde antique at the base.
This lobby is separated from what is called
the inner lobby by a number of full-length
glass doors, curtained with exquisite lace
material of a dark cream shade. In this
inner lobby are two beautiful stairways that
lead to mezzanine corridors that eventually
lead to the mezzanine balcony of the
auditorium with its circle of fourteen boxes
that seat approximately 1,000 persons. This
lobby is another artistic creation with its
Botticino marble piers and pilasters, its
sculptural decorations and its ceiling mural
also by Amarosi. There is a central light
under which the head usher stands as a sort
of guard and director of patrons entering the
theatre. The general color scheme of all the
lobbies is ivory and gold.
Passing through another set of doors one
enters the grand lobby, arched and pillared
and gilded. It rises to a height of nearly five
stories. Sixteen rose jasper marble pillars,
set off by a background of Botticini marble
wall panels, tower up to the high ceilings.
In the grand lobby are three mezzanine
galleries and beautiful corridors with lounge
chairs and sofas all around. To the left of
the grand lobby floor, as one enters it, are
the doors leading to the orchestra floor.
At the fui'ther end of the grand lobby is a
grand stairway, pillared and arched and with
PATRON APPEAL stands out in
these views of Boston's Metropoli-
tan; look at that corner of the
proscenium, the grand stairway,
the corner of the smoking room in
upper views; the grand lounge and
the general view in lower views.
Patronage pullers — all.
great light-colored marble posts on which
are two Chinese vases, which Edward F.
Albee, head of the Keith-Albee interests, con-
tributed to the decorative efTect and which
are said to have cost a fortune.
This lobby is as large as some theatres.
It is said to have a capacity of 9,000 persons.
From the ceiling hang two immense, elabo-
rate chandeliers, holding hundreds of bulbs.
Beautiful tapestries hang between the arches.
Passing down a few steps from one section
of the grand lobby one enters a reception
and lounge room that is sufficiently large to
accommodate nearly 2,000 persons, with walls
wainscotted and paneled in oak and with a
paneled ceiling. Off this area are spacious
smoking rooms and lounging and toilet
rooms for men and even more elaborately
fitted lounge and toilet rooms for women.
Oflf another part of the grand lobby is a
Red Cross room with nurse and equipment
for the emergency treatment of patrons.
There also is a press room for writers. Two
elevators carry patrons to mezzanine floor or
balcony above it.
The general architectural plan in the
Metropolitan is the Louis Quatorze period,
an era in the courts of France, which was a
marvel of sparkling brilliancy.
The interior of the theatre expresses
gayety with gold, comfort with crimson and
the more spirituelle elements of art in vary-
ing blue tones. Paintings bedeck the ceiling
of the auditorium. They depict scenes from
myth and legend.
In the center of the vast dome is a golden
sunburst in which are hundreds of concealed
lights. Around the inside edge of this are
(Continued on next page)
374
MOVING PICTURE WORLD
November 28, 1925
several openings in which also there are vari-
colpred lights.
The seats in the auditorium, provided by
the American Seating Company, are large
and more widely set than the legally pre-
scribed limit.
The projection room is in the center of the
mezzanine floor, between the balcony and
main floor, and its location gives it a throw
to the screen that is virtually level. The
equipment of the room was furnished by the
Cine-Howell Company and includes three
Simplex projection machines and two spot-
lights.
The electric display signs were made by
the Norden Company of New York.
Although designed primarily as a photo-
play theatre the Metropolitan has a stage
large enough to accommodate the biggest of
road shows. All its remarkable facilities will
be utilized in the presentations and prologues
to be given.
One of the most dominant features of the
Metropolitan is its orchestra pit. It is
situated directly in front of the stage apron.
It has been constructed in elevator fashion.
When the musicians take their places at their
music stands the platform on which they sit
its sunk down so far that the movements of
the musicians are not visible anywhere in the
theatre. When the time comes for the
orchestra to play the movable pit rises by
means of hydraulic pressure. For orchestral
overtures the musicians are elevated to a
level with the floor of the stage. When play-
ing for presentations and pictures the orches-
tra sinks to a level corresponding to that of
a stationary pit. A small platform for the
conductor moves independently.
The organ, reported to be the largest of its
kind in the United States, was made by the
Skinner Organ Company. Its two consoles
also are on an elevator.
On the Hollis street side of the theatre, on
the second floor, are the offices of the
Metropolitan's managing director. Earl W.
Crabb; publicity director, Jeffrey Lazarus;
private projection rooms; film laboratories;
book-keeping department, and quarters used
by John Murray Anderson, in charge of
presentations.
The structure housing the Metropolitan is
knovvn as the Capitol building; it is a real
estate pVoject originated in and negotiated
through the office of W. J. McDonald. Asso-
ciated with Mr. McDonald in this enterprise
is Max Schoolman, who was treasurer of the
Gordon Olympia circuit of theatres.
The Metropolitan Theatre has been leased
for a long term of years to Famous-Players
Lasky Corporation and the Keith-Albee in-
terests. Control of the policy of the theatre
is vested jointly in these two concerns.
WHY PAY MORE?
Roll Tickets
Your Own Special Wording
100,000for$15.50
10,000 for $4.50, 20,000 for $7.50
50,000 for $10.00
Standar d Rolls, of 2,000
KEYSTONE TICKET CO.
Dept. W., SHAMOKIN, PA.
The Union Label if you want it
Have been printing Roll Tickets for
10 years and no better can be had at any price.
As They Came Out
You^d Hear Them —
' tnp HOSE aisle lights are certainly nice.
You don't have to bang up against
the seats when you want one for yourself."
— Overheard at New York's Colony Theatre.
"I like to get here in the middle of a
show."
"You do? Why "
"The lounge — I guess they call it — is so
comfortable I enjoy sitting and watching
the folks." — Picked up in New York's Capi-
tol Theatre.
"An organ certainly can sound nice when
it's well handled. I didn't hardly notice the
orchestra was gone." — A patron at Fox's
Flatbush Albemarle Theatre.
"Yes, there's a bigger theatre just a little
further up the street, but they have such
clear pictures there." — Lifted out of a patron's
chatter on the way out of F. R. A. Operat-
ing Company's Brooklyn Linden Theatre.
Omaha^s Omaha to he
In American Style^*
THEY'VE been putting 'em up in Gre-
cian style, Roman style, and so on.
So Omaha has decided to be original — have
a theatre built in "American style."
Omaha is to have a theatre called the
"Omaha" and a magnificent house 'twill be.
The World Realty Co. for its proposed new
house at Sixteenth and Douglas streets,
where the Bushman Block now stands, chose
the city's name. The Bushman Block is to
be torn down and work on the new Omaha
Thei.tre is to start early in 1926. Officials
of the company explain that in selecting
this name the theatre will be in the nature
of a monument to the pioneers of this sec-
tion of the West, particularly those pio-
neeis who settled Nebraska and western^
Iowa back in 1840 and 1850. The whole
Omaha and Nebraska idea is to be incor-
porated in the architecture. It is to be dis-
tinctly American in design and atmosphere.
The World Realty Company plans to strike
out boldly and build an American theatre,
with a distinctive American atmosphere and
mood in the architecture. In the facade will
be busts or has reliefs calling to mind the
noted pioneers and classical characters of
the American frontier, both Indian and
white.
Zardig^s Egyptian Starts Out
Qrabbing Indianapolis Patrons
ten
wit
(IT here in comfort and get your en-
ertainment under perfect conditions,
ivithout eye-strain, without distor-
tion— no matter in what part of the house
you choose your seat."
That's what the new Egyptian Theatre
that Mr. A. C. Zardig started on its success-
ful career last week, says to every person in
tlic audience.
Xo question about it — equipment talks to
the patron — and there arc few people who do
not get the message.
A. C. Zardig's handsome new Egyptian
theatre, at Fall Creek boulevard and Central
avenue, Indianapolis, began its career as
a motion picture house with its auditorium
filled several times. Unusual in design, deco-
rated with extreme good taste throughout,
arranged to give the fans the greatest pos-
sible comfort while viewing a cinema, this
neighborhood house ranks as one of the
most beautiful and restful places of enter-
tainment in the country.
Crowds lined the sidewalk all evening,
obviously eager to get within and willing
to wait from one show to the next for ad-
mission.
Adapted from the square, solid, majestic
architecture of the ancient Egyptian temple,
the house gives an impression of great size
without any accompanying sense of pon-
derousness. The auditorium, with the bal-
cony, seats about 1,500 persons, but so deft
have the designers been in their planning
that the "angle of vision" never suffers dis-
tortion.
The seats are deep-cushioned and comfort-
able. The carpets are thick and easy under
foot. The numerous resting spots are pro-
vided with easy chairs.
Lights are softly shaded, yet there is suffi-
cient illumination in the auditorium to enable
one to see clearly even on first entrance.
The ceiling has been painted blue to repre-
sent the sky, in which twinkle little electric
lights after the manner of stars. The central
canopy so diffuses the indirect Hghting, that
the reflection on the lower floor seems to
be moonlight.
Walls, furnishings, even the ushers' uni-
forms, are done in mellow shades of brown,
relieved by adroit mixtures of dull greens
and reds. A conventional frieze of Egyptian
figures with a huge, conventional scarab on
either wall, encircles the auditorium. The
stage, a good-sized one, capable of housing
feature acts, is curtained oflf with some
brown material on which are, again, con-
ventional Egyptian figures.
It's a place of beauty and well worth see-
ing. The policy will be to show second
run releases.
FOR SALE
4 Fulco arc controls 550.00 each
2 Peerless arc controls, with pedestals, each $65.00
2 Hertner 70 amp. 3 phase motor generator set. all in
flrst-ctass csndttlon.
The THEATRE SUPPLY COMPANY
CLEVELAND, OHIO
better Ppojection
Department Was fouruM in 1910 bi{ its present Sditor--
^Jf.Mchardson
Better Projection Pays
An Argument
on
Screen Lighting
JOHN GRIFFITH discusses with the editor
the interesting point of proper screen
ilkimination. Read and learn what both
of us have to say on this subject.
Mr. Griffith writes:
This letter has reference to the answer to
Bluebook School question No. 308, in which
you take exception to my answer In which
I recommend the partial closing^ of the dow-
ser to reduce screen illumination.
Neither figures 38 nor 39, page 169 of the
Bluebook, represents a complete system, from
condenser to screen, all set for projection.
They are merely designed to illustrate light
action in the condenser beam from the face
of the converging lens through the aperture
and to the projection lens.
As you well know, if the projection lens
were in its actual working position, instead
of two round spots of light at the screen
there would be a single image of the aper-
ture, under which condition If we cut off
one of the beams shown in figure 39 we
would still have a complete image of the
aperture, but would have decreased its il-
lumination by one-half.
And now I am going to take issue with
your conclusion that the iris in front of the
projection lens is the best thing with which
to reduce screen illumination, if it is to be
reduced by cutting the light beam partly
off.
Turn to figure 46, page 181 of the Blue-
book, and you will see that the iris in front
of the lens would cut off light from the mar-
ginal points first — before it cut light at the
more central zones of the beam, hence the
Illumination at the corners of the screen
would suffer first.
Correct
Part
As to your last conclusion, why, certainly
you are correct. I merely said I believed
the effect would be better there than else-
where. I don't believe (though in this I may
be in error) you can cut the beam at any
point and retain evenness of screen illumina-
tion, though it is possible the efifect of un-
evenness would not be sufficient to be vis-
ible.
I don't like to enter into a dispute with
you on these matters, John, because you
specialize on projection light action, and un-
questionably are therefore much better in-
formed than am I on that particular thing.
However, I am going to question— not dis-
pute, but question — your conclusions con-
cerning figures 38 and 39 — especially the lat-
ter, though both are the same as regards
what I have in mind.
I do not remember whether or not any
point on the front surface of the converging
lens projects a sufficiently magnified image
of the light source to cover the aperture, but
I think NOT, except the crater be very large.
Also I don't think the spot from either beam
in figure 39 does cover the entire aperture.
Lay a straightedge on the top of the top
beam and I think you will conclude that it
falls below the top of the aperture, in which
case you would NOT have a complete image
of the aperture on the screen from either
beam used singly. I am sorry I no longer
have the original photographs.
1 also — may be in error, but don't think so
—believe you will get pretty nearly the same
effect by cutting the beam with an iris in
front of the converging lens that you would
get with the iris in front of the projection
lens. It is true that every pin point of the
face of the converging lens of the con-
denser projects a complete image of the light
source, BUT, at least at the smaller am-
perages, the images projected by the central
zones do not, as you know, cover the aper-
ture, and until the light source is large enough
so that its image as projected from the cen-
tral zones does cover the entire aperture,
which occurs ordinarily at about 60 to 65
amperes D. C, the outer margins of the
aperture are illuminated ENTIRELY by the
outer zones of the condenser, hence under
this condition if you cut the outer Zones by
means of an iris located in front of the
converging lens, is it not an indisputable fact
that you would get precisely the same effect
you would get if you cut the outer rim of
light in front of the projection lens, as per
figure 46, page 181 of the Bluebook?
Of course if the amperage be raised until
the image from the center of the condenser
covers the entire aperture this effect would
be reduced, but it seems to me it would not,
and could not but be present until the light
source image projected by the marginal zones
of the condenser be large enough to cover
the entire aperture, which does not occur
until amperage is raised to about 120 D. C.
Not an Argument
Now, John, this is not to be viewed in the
light of an argument between you and 1.
I respect your knowledge on these things
SPECIAL
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very highly — too highly as compared with my
own to enter into an argument with you. If
I am wrong I want to know it, hence have
set the matter forth just as I understand it.
If I am wrong show me wherein my reason-
ing is at fault.
We might keep this between ourselves, but
I am printing it, because I think it is through
such discussions that my readers may be
helped, which far outweighs the mere fact
that they may discover that I am in the
wrong, or that you may have committed an
error.
As the matter stands I still stand by my
guns on my criticism of your reply, and my
statement that an iris in front of the pro-
jection lens would reduce screen illumination
with as little ill effect as it would were it
located elsewhere, with the single exception
that I am not sure whether or no that holds
true when the amperage is high, and the
light source therefore of such size that its
images projected by all or nearly all zones
of the converging lens entirely cover the
aperture.
Now, John, go to it and rip that argument
up the back— if you can ! I'll be much in-
terested in seeing where I am wrong — IF
I am.
Griffith's Answer
LATER: I submitted this to Griffith be-
fore printing, in order to permit him to up-
set my apple cart if he could. He says :
Do you remember the prize contest pulled
off In the department a few years ago, In
which I said that the modern projector should
have an iris shutter incorporated in the con-
denser mount? Well, I still maintain that
that particular thing is very desirable.
An I now we will have our little argument,
or dincussion rather. I hold you to be per-
fectly correct in assuming that the light beam
from each pin point of the converging con-
denser lens surface sends forward an Image
of the light source, which only imperfectly
covers the projector aperture unless the spot
be unduly enlarged, which would set up an
undesirable condition.
I, however, hold you in error in assuming
that the margin of the aperture only receives
light from the margin of the condenser. When
using piano convex condenser lenses, or other
condenser uncorrected for s))herical aberra-
tion. It Is the light beams from the Inter-
mediate zones which form the sharp focus
of the spot at the cooling plate — see figure 1.
Figure 1
In figure 1 the beams from the Intermediate
zones are not as concentrated at the aperture
plane as are the beams from the marginal
zones, because of the fact that they focus
further from the converging lens, hence the
point of sharp focus is where the marginal
and intermediate beams meet.
376
MOVING PICTURE WORLD
November 28, 1925
Figure 2
Analyzing the light beam from points on
the plane of the converging condenser, we
have a beam which carries an Image of the
crater. Any image carried by a single beam
is not quite large enough to cover the diag-
onal of the aperture, consequently each point
of th© condenser Illuminates the screen but
Imperfectly, the total of screen Illumination
being made up of an Infinite number of im-
perfect layers, the total supplying a screen
Illumination which may be said to bo fairly
even.
Governhm^ Factor
The factor which governs th« evenness of
screen Illumination Is not the light which
passes through the Innumerable pin points
of the face of the converging lens, but the
light which passes through the points of the
plane of the collector condenser lens, because
each of these points is projecting to the aper-
ture an image of the light source which does
cover the aperture completely, and If the light
source be evenly illuminated, each beam will
pass through the aperture to the lens, and
we will ha\e an evenly illuminated screen.
If we obstruct the light at any single point
on the plane of the collector condenser, we
would subtract light from all points of the
screen simultaneously, therefore the plane of
the collector condenser would be the ideal
place to Install an Iris shutter.
Moreover, we would get precisely the same
effect were we to place an iris shutter at the
plane where the image of the collector con-
denser is located, but the dissolving effect Is
not so perfect at the image as it would be at
the actual lens plane, because of the fact
that some of the marginal beams do not hit
the aperture squarely.
Dissolving Effect
The dissolving effect with an iris would be
perfect, but if the beam be cut with some
opaque object passed through It, the margin
of the condenser is cut last, and the beam
coming from the marginal points of the con-
denser are only projecting an image of half
the aperture to the lens, so that the final
cut- 3(r shows a sort of scissors effect.
A summary of the situation Is as follows:
The perfection with which the light beam of
a projector may be dissolved upon the screen
depends upon how near the iris may be placed
to the plane of the collector lens of the con-
denser, or to the Image of the plane of the
collector lens, with the notation that the more
perfect dissolving effect will be had at the
plane of the lens Itself, because of the before
named reasons.
The performance of an iris shutter at the
front of the projection lens will vary with the
focal length of the lens. With a very short
focal length projection lens the image of the
plane of the collector lens may be very close
to the front of the lens, in which case It
would work out fairly well, though the con-
denser Image would be Mery small, and a very
slight movement of the Iris would reduce the
light heavily, or cut It off altogether.
On the other hand, if the focal length of the
projection lens be such that the image Is re-
moved some distance from it, the dissolving
action will not occur, and what will happen
will be that the light will be cut off from
the corners of the screen.
A Question
The question may be asked: Why will or
does the outside dowser, which Is located a
considerable distance from the plane of the
collector lens, produce a dissolving effect? If
we partially close the dowser, we can find Its
Image quite near to the image of the con-
denser (I don't quite know what Griffith
means here. The "condenser Image" may
mean any one of two or three things. If he
means the Image of the plane of the col-
lector lens, then I really am unable to under-
stand how such an image can be formed,
under the conditions; and before printing this
I shall ask for an explanation of that point.
Of course Fig. 2 may be assumed to explain
it, but what gets m© is how pin points on
both collector and converging lenses can form
separate Images. — Ed ) and the same dissolv-
ing effect takes place with the dowser as
though w© cut the light beam where the
Image appears.
Bat
But It must be remembered that the set-up
will affect the dissolving at the Images If the
light beams from the points on the condenser
(Presumably the plane of the converging
lens. — Ed.) do not hit the aperture squarely,
and this will affect the appearance of the
condenser images as well.
To Illustrate why it is not practical to use
an iris dissol\er in or near the projection
lens, unless the condenser image (Confound
you, John, I could bite you : Why don't y'
say what y' mean? "Condenser Image" may
mean either of two rather widely separated
surfaces — provided it is possible to get an
image of the plane of the. collector lens. I
never tried that myself, and doubt If It can
be done. — Ed.) Is near the end of the projec-
tion lens, let us examine an exaggerated ex-
ample of the optical action found In and the
optical principles Involved in the motion pic-
ture projector optical train, as per figure 2.
Note that the only plans at which the stop-
page of the light at a single point will affect
the illumination of the entire surface of the
screen is at the condenser and its image
(Which Image?^ — Ed.). An argument of this
sort helps to refresh the memory of us all.
Oh, yes, by the way, I forgot to mention the
fact that if the optical train be set up ac-
cording to the lens charts, It makes no dif-
ference what amperage is used, the beam of
light from each point of the converging lens
will always be less than the size of the spot
(BUT not less than the size of the aperture
if the amperage be large enough. — Ed.), so It
Is unlikely that they will entirely cover the
aperture. (A 125 ampere crater will do It
under ordinary conditions and a 60 to 66 am-
pere crater will cause the Images projected
by the central zones of the condenser to do
It under ordinary conditions. — Ed.) Of course
If you boost the amperage you enlarge the
individual beams, and the light beam as a
whole would dissolve better.
No Apologjr
I have no apology to offer for the rather
extreme length of this article, because it is,
to my way of thinking, very enlightening, in
that it is a thing the projectionist c^, at
least to some extent, test out for himself, and
if he finds Griffith is correct in his conten-
tion, then he knows WHY he is correct, and
has a vastly better understanding of the ac-
tion of the projector light beam, and in a
way which is very valuable to him in his
everyday work.
I am not going to comment except to say
that, as I understand Griffith, his reasoning
is that each point of the light source fully
illuminates the face of the collector lens (see
"condenser," figure 2), and that this condition
is duplicated at the condenser image, but that
this condition is not present at the face of
the converging lens, or elsewhere in the op-
tical train.
That seems reasonable, if you study the
matter, and it is pretty obvious that, as Grif-
fith says, any stoppage of the light at any
point or points on the face of the collector
lens would operate to reduce the light on the
screen equally all over its surface.
Wouia Liko Reports
I would like to have Gray, Bennewitz,
Dobson, Fell, Burnett, Hanover, Doe, and
others who will, test this matter and report.
I would also suggest that inasmuch as this
is a really important matter from the view-
point of the projector manufacturer, the
Nicholas Power Company, the Precision Ma-
chine Company and the Enterprise Optical
and Manufacturing Company make tests and
let us know the results. If the thing works
out in practice, then certainly a practical
heat-resisting iris should be installed right up
against the plane of the collector condenser
lens.
Still Later
Still later : Let us finish our argument.
Griffith says that the images of the face of
the collector and the face of the converging
lens should be quite close together in front
of the projection lens. He cites the fact that
if we use two cracked condenser lenses, both
cracks will show on the shutter. He says
"we can focus any plane that is located near
the condenser in front of the projection lens.
There is a somewhat complicated light ac-
tion takes place in focusing the different
planes, but for PRACTICAL PURPOSES
the condenser image may be considered as
a single unit." That last means, as I under-
stand it, that either the plane of the col-
lector or the converging lens is meant when
he says "image of the condenser."
What I am unable to understand is this :
If each point of the surface of the converg-
ing lens sends forth an image of the light
source, as it most certainly does, as may be
(Continued on Page 3M)
Figure 3
November 28, 1925
MOVING PICTURE WORLD
377
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378
MOVING PICTURE WORLD
November 28, 1925
Bluehook School Answers 387 to 391
Question No. 387. — What would you do if
you blew a fuse and had none with which
to replace it ? You could get another in a
short time, but until it c<une what would
you do? The other fuse is all right.
C H. Hanover, Rurlington, Iowa; Messrs
Thoreau and Clark, Vancouver, British
Columbia; S. F. Cooley, Manchester, New
Hampshire ; G. L. Doe, Chicago, Illinois ;
F. H. Moore, Taunton, Massachusetts; \V. C.
Budge, Springfield Gardens, Long Island; R.
H. Schneider, Loomis Theatre, Frankfort,
New York; Harry T. Dobson, Toronto, On-
tario, and T. R. Guimond, Mobile, Alabama,
all came across all right with this one.
I think, however, that Doe's reply is best
for publication, it is :
First of all, Brother Richardson, I could
hardly imagine myself getting caught with-
out spare fuses. Under any ordinary condi-
tion it would be inexcusable, from any and
every viewpoint. However, were I to take a
relief shift for some "operator" and find a
blown fuse, with none available for replace-
ment, I would use common sense. Laws are,
I believe, made to be administered in the
light of common sense. A circuit is still
protected if it has one fuse, though perhaps
not adequately. I would bridge the blown
fuse with copper of a size to fuse at least
somewhere near the capacity of the blown
fuse, or if I could not get that, then I would
bridge the blown fuse with copper of any
available size, before I would "kill" the show
while waiting for the fuse sent for.
That last is theoretically and legally
wrong — certainly, but in this world one
sometimes must, in practi<-al affai'rs, do theo-
retical wrong in order to do that which is,
under the conditions, right, and we are re-
membering that the single fuse will itself
prevent any serious harm to either circuit
wires or apparatus. But "believe you me,"
as the editor says, I would demand that
fuses be procured at the very earliest possible
moment.
The editor likes this answer because it
applies common sense, which is one of the
most valuable of all human possessions. It
is what I would myself do, except that
brother Dobson adds a thought, the value
of which I am not certain. I have not noticed
that the fuse on the same side always, or
even usually blows, but perhaps it is so. He
says :
In the tirst place I would try not to get
caught without fu5es, as the projectionist
should always have an adequate supply on
hand. If I did get caught, though, and it
was on a circuit which had to be used im-
mediately. 1 would bridge the blown fuse
with a piece ot drop cord. No. 16, using more
or less strands, as the case seemed to call
for, dependmg upon the amperage used in
the circuit.
When fuses let so on any circuit, I think
it is the fuse on the same side which always
blows so I would switch the good fuse to the
other side, and bridge the side which did not
blow.
Tliat stranded wire is a good thought.
It woudl be entirely practicable to figure
out just how many strands would be neces-
sary to pretty closely fuse any amperage,
and such a list would not be so bad a thing to
have stuck in the back of your Bluebook.
Probably never need it, but — vou never can
tell.
Say, you chaps, this is a Bluebook school,
dagnab y', and not one of you, jexcept
brother Cooley, even mentioned the table on
page 117! How come? I see that brother
Schneider also has the idea that the same
fuse always blows, as per Dobson.
Question No. 388. — Tell u« what care you
would give the fuses of your projection
circuits.
Cooley says :
Keep all contacts clean and tight. Ex-
amine fuses occasionally, directly after a
"run," to deterrnine whether or not they
healed appreciably after ah extended period
of use.
Moore says :
It is a mistaken idea many people have
that fuses need no attention until they
"blow." They should be removed from their
contacts once a week, and, if necessary, the
contacts cleaned. Dirty fuse contacts cause
unnecessary resistance and heating of the
fuse.
Thoreau and Clark say :
Keep contacts clean and tight. Loose or
dirty fuse contacts mean heat, and this sort
of heat reduces the capacity of the fuse, and
may cause its blowing.
Which is essentially the reply made by all,
so that's that !
Question No. 389. — Suppose one of the
fuses of your projection circuit blows after
a short run. You test the circuit for shorts
and grounds, and find none, but the same
one of the fuses — the same one — blows after
half an hour of use. Where would you ex-
pect to find the trouble?
Moore, Dobson, Doe, Hanover, Cooley and
Budge all agree that the probable trouble
would be loose or dirty' (probably the
former) fuse contacts, which I hold to be
right, though two men also named over-
load as a possible cause, while Thoreau and
Clark named (A) Dirty contacts, (B) Loose
contacts, (C) Overload, (D) Rise in voltage,
which really means overload. I think, how-
ever, that loose contacts covers the ground
pretty well, without further remarks.
Question No 390. — Draw a sketch, or de-
scribe a practical tester for both plug and
cartridge fuses.
Hanover's description leaves little to be
desired. He says:
In some convenient, out-of-the-way loca-
tion on the projection room wall, I would
install an incandescent lamp receptacle, and
in it place a lamp of proper voltage for the
current used. One side of this receptacle I
would connect to one side of any conven-
ient "live" incandescent circuit, using con-
duit for the wires, of course. The other side
I would connect to the other side of the
circuit, tlirough as many separate fuse re-
ceptacles as there are kinds of fuses used
in the projection room, or as it is probable
that I may wish to test. This would be so
done that if a good fuse be placed in any
one of the various receptacles, the lamp
would light. No switch is necessary on this
circuit, though one may of course be in-
stalled if desired.
Doe says :
Assuming that I have plug fuses and
cartridge fuses with both knife and ferrule
contacts to test. I would wire up a lay-out
serted in any one of these receptacles the
lamp will liglit. Simple, what?
Uh huh, quite simple, but a darned good
layout to have on the wall of your pro-
jection room just the same; also there should
be one at the main house .switch board as
well. Good work, brother Doe ! Good work,
but don't wiggle your ears or make faces at
the teacher!
Friend Schneider also sent a drawing
which has points of merit, in that the test
is made almost instantly. This device tests
both sorts of cartridge fuses, as well as plug
fuses, It is, of course, connected into a cir-
cuit in series with an incandescent lamp. It
is controlled by a snap switch, since, for
obvious reasons, it would not be wise to leave
the device "alive" when not in use.
MASS r^'i'Hf^,T^
A
Tester for Plug and Cartridge Fuses
The wiring is obvious, and the layout, as
I have said, has points to commend it. To
lest cartridge fuses it is only necessary to
close switch and lay fuse contacts on brass
plates.
Friend Dobson suggests a dry cell wired
in series with an ordinary bell, so that when
the fuse contacts are touched by the wires,
the circuit is completed and the bell rings.
That's all right, and will work, too, but,
Old Timer, why monkey with a bell when
you have current to right of you, current
to left of you, etc.. etc.? The scheme has
one virtue, however, in that no sockets are
required, so maybe we'll let you get away
with the scheme after all.
Cooley has the ingrowing crust to mount
a tester in a suit case, make an excellent
(Continued on page 380)
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as per the accompanying sketch, in which X 1,
2 and 3 are respectively plug-, knife blade
and ferrule contact receptacles, while 4 is
an incandescent lamp socket, or wall re-
cepticle.
With the wires attached to a live circuit
you will see that when a good fuse is In-
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MOVING PICTURE WORLD
372
Let^s Go to the Movies
Simplex Type S Projector
Precision Machine Co., Inc.,
317 East 34th St.,
New York City.
Without obligation please send me com-
plete description of Simplex Projectors.
Name
Theatre
Location
With many people movies occupy a large and
definite place in each week's program of enter-
tainment. Fortunate is the theatre whose audi-
ence consists largely of these regular patrons.
Many theatres depend on a good selection of pic-
tures alone to secure this class of business. But,
invariably it's the theatre that gives the best pres-
entation of pictures that attracts steady patron-
age. People know that most good pictures can be
seen at any particular theatre, sooner or later, and
they choose the one that shows them best.
Good projection equipment is therefore, of first
importance. That is why so many of the most
prosperous theatres have installed Simplex Pro-
jectors.
The Simplex Projector is built according to the
designs and specifications of engineers whose
many years of experience have given them a
thorough knowledge of projection requirements.
The selection of material, the making of each
part, and the construction of the whole machine
is attended by the most diligent care and precise
workmanship.
Simplex Projectors are made in several types to fit
the requirements of every theatre. For arc-light
or incandescent lamp projection it pays to buy a
Simplex.
There is a Simplex Service man in your district
who will gladly discuss your projection needs
with you. Or mail the attached coupon and
full description will be sent you without
obliffation.
MADE AND OUARANTEED BY
317 East 34 th St -- New-fcric
380
MOVING PICTURE WORLD
November 28, 1925
(Continued from page 378)
pencil drawing of same — so that I'd have to
do the whole draned thing over in ink.
Well, anyhow I got even with him by not
doing it very good.
In the drawing, I is a low wattage carbon
filament lamp. In B place two plug fuses
(so the first tester will be used? — Ed.). C
is for testing lamps. D for testing shorts
or grounds. If there is a short or ground A
will light. E is always alive, and may be
used to plug in trouble lamp, etc. XX, the
two slating bars, are to test cartridge fuses
— long ones at bottom, short ones at top.
Y is for testing plug fuses. If good lamp A
will light.
Cooley remarks : "Well, I guess that covers
all needs of the projectionist, and if well made
it will last for a lifetime."
Yes, but why so saving of explanations?
"Y," I think, is a strip of copper attached
to bar X, with a flat, brass-head screw or
bolt for center contact. Just how D is used
I'm darned if I know, unless it is that a fuse
is placed therein and then lamp A lights if
there is a ground, though perhaps a lamp
is placed directly in socket D. It would
be the same I guess. I agree with Cooley
that the thing is very complete, and maybe
some of the boys would like to make one,
therefore come across with further explana-
tions.
Question No. 391. — Set forth the important
points in fusing theatre emergency light cir-
cuits.
Guimond says :
Frequently local officials undertake to
force the acceptance of their own individual
notions by passing- laws which are at
variance with tried and proven practice In
the handling of this highly important mat-
ter.
Disregarding such things, however, cur-
rent for emergency light circuits should be
taken from the mains ahead of everything
else, including the main house fuses. The
main emergency circuit should be fused, and
these fuses should be located in a separate
wall cabinet, together with the main emer-
gency circuit switch, In either the box of-
fice or the theatre manager's office.
Each separate emergency circuit should
be fused, and in the same location. Each
separate lamp should have a fuse in one or
both of Its circuit wires, to the end that a
ground or short in the wires of receptacle
of one lamp will merely blow the fuse of
that one lamp circuit, and not interfere with
the other emergency lights.
Dobson says :
Emergency light circuits are subject to
various regulations in various localities,
here in Ontario the emergency circuit must
be taken from the line before any other
circuit, must be fused separately and have
a separate meter, each circuit such as exit
lights (inside and outside), aisle lights, cer-
tain lights in passage ways and on stairs,
also In the foyer and lobby must each have
their Individual switches and fuses, and be
located in a place that is readily accessible
to some one who has charge of their main-
tenance.
Which is excellent law, or so it seems to
the editor.
Lighting the Screen
(Continued from page 376)
proven by placing a thin metal plate in which
is a pin hole snugly against the surface of
the converging lens, then how in hallelujah
CAN the collector lens at the same time pro-
giiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin
I Bluebook School |
I Question No. 417. — If 110 volt incan- |
g descent lamps using a total of forty 1
g amperes be connected to one side of s
s an Edison 3-wire circuit, and a motor s
1 using 15 amperes and an arc lamp i
g using 22 amperes be connected to the 1
1 other side, explain in detail, to us just 1
1 what the action of the current would |
I I
I Question No. 418. — If all wires of an H
i Edison 3-wire circuit be fused at 60 g
g amperes, and to one side apparatus 3
g using 30 amperes be connected and 1
1 to the other side apparatus consuming s
g 25 amperes be connected, would it be g
g possible to connect, in addition to the i
M above load, a projection arc using 30 g
i amperes, without changing fuses? 1
1 Question No. 419. — How would you 1
1 proceed to select wire sizes for a given m
1 load, using a 3-wirc circuit? 1
1 Question No. 420. — Should all wires 1
1 have terminal lugs, and how should ter- i
1 minal lugs be attached to the wire ? g
i Question No. 421. — What may happen |
1 if you cut straight in through the in- |
1 sulation when stripping wire? g
iitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^
ject forward a complete image of the light
source? This is illustrated in figure 3, in
which pin hole B sends forward a cone of
light B, while Griffith contends that the col-
lector lens simultaneously sends forward a
complete image of the light source, which is of
different size from that projected by point B.
Whether John means that the collector lens
sends forth images of each pin point upon the
surface of the light source, which combine to
form the shot, or whether the image of the
light source as a whole is presumed to be pro-
jected by the collector lens I don't know, but
presume — oh hell-elujah. You've got me all
mixed up I I guess this will be this for this
time, and that's that!
Unfair
Nonsense
In Union Rules
THIS department stands for fairness
to the men engaged in projection.
It has for fifteen years consistently
and persistently opposed low wages and un-
fit working conditions, and proposes to con-
tinue so to do so long as F. H. Richardson is
at its head.
It is but right, decent and fair that men
have healthful, fairly commodious, well ven-
tilated, well equipped working quarters.
Those things we ask and demand from the
exhibitor in the spirit of FAIRNESS and
"square shooting." Good wages bring bet-
ter men into the field of projection because
low wages do not, never have and never will
attract high class ability, therefore high
wages, up to a certain point, of course, are
demanded, because it is only fair to the mo-
tion picture industry, the producer, the film
exchange, the actors and the audiences that
modern high class photoplays be placed in
charge of men of real ability for their re-
production upon the screen, and men of real
ability can seldom be had for low pay.
However, fairness is NOT one sided, though
some exhibitors and some UNIONS seem to
imagine it is. Recently I visited a small,
but very beautiful theatre here in New York
City. The projectionists, men of ability,
both of them, receive about seventy-five dol-
lars a week for projecting one show two
times each day. That, plus those various
things which go with it, is all they do for
what we may call a very fairly good pay.
The work is pleasant, the room good in
every respect, the equipment of the best.
They work from 2.40 to about 5 P. M. and
from 8.40 to about 10-11 P. M., or a total of
about five hours a day.
At one side of the projection room, within
easy reach of the projectionists, of which
two are constantly on duty, is a bank of
levers by means of which the auditorium
lights are turned out at the beginning of
each show, and turned on at its ending.
This is a duty which ought, from any and
every angle, including that of common sense,
to be taken care of by the projectionists.
Not so, however. They are not, by some
"union rule," presumably of the electricians'
union, permitted to touch those levers. At
the beginning of the show the house elec-
trician must climb up into the projection
room (where, unless I am in error, he is
forbidden by law or rules to be when a show
is in progress) and turn out the lights, and
when the end of the show comes he must
again appear and turn them on.
Should a fire occur in the projection room
I don't know whether or not the projection-
ists would be brought up on charges or not,
if they DARED touch those "sacred" levers
and illuminate the auditorium. Probably to
be good union men, they should let them
alone, and permit the audience to die in
darkness if it came to that.
The general idea is, I suppose, to force
the management to employ a "house elec-
trician" whether such a critter is needed or
not, and in most motion picture theatres
he is NOT needed a darned sight more than
he is needed. I was informed that if there
were no "house electrician," then the man-
agement would have to hire an extra man,
at probably fifty to sixty dollars a week,
to do that not-to-exceel-four minutes' work
a day — fifty to sixty dollars for less than
half an hour of work.
This department is "for" the union, be-
cause it is the men's organization and their
protector. It is NOT, however, for any such
rank nonsense as this. Where the house light
controls are in the projection room, and
that is where they usually should be in a
motion picture theatre, and two propectionists
are on duty, THE PROJECTIONISTS
OUGHT TO HANDLE THEM. That is
just plain common sense.
Providing an extra man with employment
is all very well, when there is a legitimate
reason why he should be employed. Forcing
the employment of an extra man when there
is no legitimate reason for it is equivalent
to outrage, and that's that, whether the union
likes it or not.
Erroneotis Impression
I sometimes get letters like the following:
"Dear Mr. Richardson : With your permission
I would like to join the Bluebook School — "
There is no "permission" necessary. To
"join the school" it is only necessary to send
answers to the questions, starting at any
time and in any place where the questions,
but not the replies thereto have been pub-
lished.
November 28, 1925
MOVING PICTURE WORLD
381
Screen
For brilliancy on the screen make
sure you have Eastman Positive Film
in the projector. It is identified by
the words "Eastman" and "Kodak"
in black letters in the film margin.
Eastman is the film that is un-
rivaled for carrying the quality of
the negative through to the screen.
EASTMAN KODAK COMPANY
ROCHESTER, N. Y.
382
MOVING PICTURE WORLD
November 28, 1925
A posibive essential to
every theatre and e>^change
Fi'lm
Cement
|625o^x;orthqf
quality equipment
eel
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50
FOB Lon^ Island City
fhis ^
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I Splicing Block $14??
Duplex Motion Picture Industries,inc ^ojtg island cuy,New7drk.
Measuring Machine $3525"
Reel
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$959
/foo/y par^ o/ ^/?e
DUPLEX SPEC/AL
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MOVING PICTURE WORLD
POWER'S
MULTIPLE COIL
RHEOSTAT
Weighs less than one-third of grid type
rheostat. Easily moved by one man.
Multiple Coil Units — One coil carrying five
amps. — balance ten amps. each.
Small amperage carried by each coil allows
use of small wires which permit perfect
connections.
Loss of one coil does not affect others. If
entire capacity of rheostat is not being used
a new coil may be immediately switched in.
Coils can be replaced in a few minutes with-
out difficulty and adjustments are easily
made by means of knife switches.
Coils are special non-corrosive wire, strong
and operate at very low temperature.
G. E. FUSED QUARTZ
CONDENSERS
THE NICHOLAS POWER CO., INC., IS THE
EXCLUSIVE NATIONAL DISTRIBUTOR OF
G. E. FUSED QUARTZ CONDENSERS, a prod-
uct of the Thompson Laboratory of the General
Electric Company, representing nearly a century
of scientific research and practical development.
Fused Quartz is used in a variety of important
scientific and manufacturing operations and is
particularly valuable in the manufacture of con-
denser lenses for motion picture projection. It
will not expand or contract except at extreme tem-
peratures, as its melting point is approximately 1750
degrees centigrade, and it transmits light with a
greater efficiency than glass.
G. E. Fused Quartz Condensers have been used for
over two years and in practical operation in a large
number of theatres, — such as the Capitol of New
York and the Palace of Washington, — the follow-
ing facts have been established :
They can be subjected to intense heat or sudden
change in temperature without danger of cracking.
The distance from the arc to the face of the lens is
not limited, nor is it necessary to gradually raise
or lower the temperature.
Pitting with hot particles of carbon and copper is
not so apparent as with glass condensers and the
clear fused quartz condenser therefore remains more
efficient under similar conditions.
For experimental purposes a projector operating at
150 amperes was short circuited and the arc played
across the face of the lens. Under such conditions
the lens, of course, was badly pitted and the ordi-
nary lens would be rendered unfit for further
service. The G. E. Fused Quartz Condensers, how-
ever, were resurfaced at a cost of only $2 and were
again in use within two days.
Q. E. Fused Quartz Condensers are
Quaranteed against breakage by heat
MOVING PICTURE W O RLD
HAL 'ROACH
presents
CLyDE COOK.
**Moonti^ht and J^o^e^*
A TtAfo "Reel Comedy
"Gluttons J^or Great frames and Sensational
Features** Found This One Good
"The picture is Hal Roach's 'Moonlight and
Noses,' and being a shott fun film it holds them
very well considering that the Palace is the
ace house of the world's music halls, and one
whose patrons are gluttons for great names and
sensational features."
N. Y. Graphic's review of the Bill for the
Week of Sept. 30 in the Greatest Vaude-
ville House in the World, The Palace,
New York City.
Watch the fellow with the india rubber legs
and the long nose bounce his way through this
one. If it can get big laughs in vaudeville's
best house, it can get them in yours!
Pafh^comedy
,000 Deal
Moving" Picture
VOL. 77, No. 5
DECEMBER 5, 1925
PRICE 25 CENTS
h ONE Week/
D.W GRIFFITH'S - 'That
HoifleCid'Sma^ed all lec-
ards at Chicagotheatoe, Chicago
GLORIA SWPCASOHinStaqe
52!rffcA 'Absolute capacity- all
weeK at the Bivoli, NevrYork
Joseph (bntad's ^LORD JIM
Attistic and box-office tii-
VLXaifiti at the Bialto, NewYoxk
^ammount^idures
Published by CHALMERS PUBLISHING COMPANY '^^"^^S^i^-^
Entered as second class matter June 17, 19U6. at tbc Pnst Office at New York, N. Y., under the act of March 3, 1879. Printed weekly. $3 a year.
THIS IS
FOR YOU,
MR. MESSITER!
We're :\ci<\ca to hear about the big business at the Whitehurst J'heatrcs, Baltimore.
Your congratulations to Metro-Goldwyn-Vfayer are certainly appreciated.
Business ofreat with "Never The Twain" at the New Theatre!
And records broken with Ramon Novarro in "The Midshipman" at the Century.
Those rhingrs are good to hear.
You u:^h "continuous success in producing pictures with the merit of these."
Mr. Nfessiter, we want you to know this.
We want all exhibitors everywhere to know this.
Well continue to make successful pictures.
As long a< wc continue to put ourselves in your place.
Ovr studio contains the most skilled picture creators in the world.
Birt the>' never for a minute forget your slant.
They ask them^lve>
"WiH it ^]] tickets to Magg;e, to Tom, to the milliom?"
**WM it stop them on the Main Streets of the world and draw them into the theatre?"
Look over our releases and there's the answer
The Industry marvels at the continuous f^ou oi nits irom .Metro-Goldwyn-Mayer.
This week it's **Bnght Lights" with Charlie Ray and Pauline Starke; and next week it's
Because - ' :i:t making a picture until wc know dam sure.
That Mr. ; -of UTiiteHunt's TTieatrcs, and thousands of shcrwmen like him will say;
F?7r>or GIf n's ^The Only Thing.
Every -^eeV :*'= a rr.oney-maker
Why?
**That's box-ofifke.
Ask Th
Who Is
Man
December 5. 1925
MOVING PICTURE WORLD
387
Here,sir, is rhe besr Thing you have
done in a number of seasons'/
-QUINN MARTIN IN NEW YORK WORLD.
"The luck of the Irish has
descended upon. Thomas
Meighan. Thus we have
his most Ukable picture in
ever so long."
— Daily News
"'Irish Luck* interested us
more than anything we
have seen Tom Meighan do
in a very long time."
— Herald-Tribime
"Tom Meighan's best picture
since 'The Miracle Man.'"
— Daily Mirror
ADOLPH ZUKOR AKD JESSE L LASKY present
THOMAS
MEIGHAN
Ltx,
Irish Luck
WITH
LOIS WILSON
VICTOR
HEERMAN
PRODUCTION
FRON\*AN IMPERFECT IMPOSTOR" BY
NORMAN VENNER. SCREEN PLAY BY
THOMAS J. GERAGHTY. • • •
Qaramount Qicture
ACKI
COOG
Packs Capitol (N.Y.)
with His Box- Office
FoUow-Up to "The Rag Man"
"New York and the surrounding country owe all concerned in
making the picture, a debt of gratitude." —N.Y. American.
"Jackie Coogan scores in 'Old Clothes.' One of the really fine
actors of the screen. His technique cot>. ^arable to Pickford,
Chaplin, Gish. Ladies of all ages and their escorts will find some-
thing to applaud. The love interest should satisfy such specta-
tors as the antics of the small star fail to amuse— if any!"
— N.Y. Telegraph.
"Genuinely heart- warming comedy. Coogan as charming a
Get the
great showman's
campaign book
on "Old Clothes."
Big national tie-
ups. Marvelous
material to put
the picture over
to big money.
comedian as ever and as skillful a provoker of your tears."
-N.Y. Herald -Tribune.
"Jackie Coogan this morning will read telegrams of congratula-
tions on his latest picture, 'Old Clothes.' Success and popularity
fully earned." —N.Y. World.
"The favorite adolescent of the film world is unusually entertain-
ing in 'Old Clothes,' a sequel to 'The Rag Man.' He stirs his
audiences. This ability is the secret of Jackie's exceptional draw-
ing power at the box-office. He earned for himself audible
tributes." —Evening Sun.
%e
Qualitu
S7
Jbif Willard Mack
rom
^etro-
The ads of the New York cairi'
paign, selUng the laughs, the
star's famfe an4 tl^^ l(yve story
appeal
I've jusf
junniest
Directed by Eddie Cline Under personal supervision
<3OaCKC00GAN,5/-.
Ill
MOVING PICTURE WORLD
^ I>ecember 5, 1925
0ie cast
VERA REYNOLDS
WILLIAM BOYD
HOBARTBOSWORTH
WALTER LONG
WILLIAM V MONO
CHARLIE MURRAY
NIGEL BARRIE
HELENE SULLIVAN
^ BEN TURPIN
r
Foreign Distributors
froducers Internatiortal Corporation
130 West 46lh Street
Presented by
M ETRO P O LITAN
PICTURES CORP.
P^ELEASED BY
PKODUCEKS
December 5, 1925
MOVING PICTURE WORLD
391
for this
mighty epic
VERA REYNOLDS WILLIAM BOYD CHARLIE MURRAY
adapted bij Elliott J. Clawson from the SATURDAY EVENING POST STORIES .
"TheJIdVentures of Wally Gay " by HERSCHEL S. HALL
Directed by
JAMES HOGAN
DISTKIBUTINC COKPOKATION
F. C. MUNROE. President RAYMOND PAWLEY. Vice-President and Treasurer JOHN C. FLINN. Virp-President and General Manager
Member Motion Picture Producers and Distributors of America, Inc. — Will H. Hayn, President
CECIL B.DE MILLE frefeuf/:
CHARLES WHITAKER
m^i DOUGLAS DOTY
'im the nopeibyETHEt
WAITS MUMFORD
Leatrice Joy in Her Qreatest Role !
That is saying a lot, but that's just what we mean.
It's different — it's intensely emotional — it's compelling in its masnetism.
A powerful melodrama which leads from the sinister haunts of San Francisco's under-
world to the exotic beauty of an uncharted island in the tropics, here is a picture packed
from start to finish with stirring situations of sure-fire appeal, with Leatrice Joy the central
figure around whom eddies a whirlpool of intrigue and thrilling action.
ROMANCE ! A love theme as haunting as a melody heard in a dream.
DRAMA ! It fairly teems with gripping plots and startling situations.
ACTION ! It moves swiftly and inevitablv to a smashing climax.
STAR: Lovely Leatrice is simplv superb in a magnificent role.
ALAN HALE
production
fK.£ LEASED BY
PRODUCEKS DISTKIBUTINC
COKPOKATION
F. C. MUNROE, Pr».d.n> RAYMOND PAWLEY. Vkt.Pr..ldent .nd Trc.ur.. JOHN C. FLINN. Vkc P.Cd.n, .nd Gcn.r.l M.n»,«
Member of Motion Picture Producers and Distributors of America. I no Will H Hays. President
Presented by
HUNT STROMBERC
^Adapted by Marion Orth
Jrom the novel by
John A.Moroso
Directed by Tom Forman
MARGUERITE DeUMOTTE
and JOHN BOWERS
Foreign Distributors
Producers International Corporation
130 West Adih Street
New York, N. Y.
A MILLION DOLLARS FOR A THRILL!
That's the spirit of the theatre-going public. And that's why real Melodrama gets
the money. Because it's the red corpuscles in the arteries of the dramatic complex,
and its appeal is universal. Here is a Melodrama packed with hair-raising action, big
climaxes and startling situations. It is a powerful treatment of one of the most widely
discussed problems of the present day — crime and the reformation of criminals. It
portrays the conflict of primal human passions with the inexorable methods of law en-
forcement and the system that decrees : "Once a criminal always a criminal."
Here's a Clean-up Picture for Sure-Thing Showmen ! j
R^ELEASED BY
PRDDUCEKS DISTKIBUTINC COKPORATION
F. C. MUNROE. Prcsidcm RAYMOND PAWLEY, V.cc Pttiidcnl and Ttcasurci JOHN C. FLINN, Vice-Pre»ldinl and General Manajec
Member of Motion Pic'ure Producers and Distributors of America. Inc. will h hays, r—ijenr li
]
- — i
''Ho\ a Dull lAomeY\\'
"Our own Mary triumphs in 'LiHie Annie Rconexj'. Here's
Mary Pick^ord as you iovc Vicr — human, natural, Vioydenisk,
generous and \oving. The story is cramfu\ of heart interest
and comedy. There isn't a duW moment." — Graphic.
" 'Little Annie Rooney' will entertain nearly every one. Trade
magazines will call it a 'wow'." N. Y. Sun.
'"Annie Rooney' will be popular on Broadway and even more popu
lar as the film gets into the neighborhood theatres w^Asre Mary's
friends are legion." — Eve World.
MARV PICKFORD
11 TTLE" ANN IE
-ROONEY"
Directed BV WILLIAM BEAUDINE.
r
^'DcfmWclyj
'A big box-offlcc bet. Will
delight them everxjwhere.
Is definltclij in. Will no
doubt clean uf> for the
fans are going to have
a whale of a good
time." — Film Dally.
1^
t
Now Booking
UNITED ARTISTS CORPORATION
DAary Pickford Charlej- Chaplin
Douglaj' 'Jairbankx D.W. Qriffiih
Joseph M.JchencK, Tiirom Qbromj,
Chairmo''. .Zoart^ of Directors Presic^ent
JOHN
CONSlD\Nt , JP—
presents
RUDOLPH
VALENTINO
^ ^. ^nPMCE BROWN P..duct.on
"A whale of a ]pidurc \\\d\ Vias
cvcrvjVli'mg {or Vlie box- office."
— M. P. Wor\a.
Now Booking
UNITED ARTISTS CORPORATION
Hary Pickford Charlej- Chaplin
Douglaj- Fairbanks D.W.Qriffifh
Hiram Qbrarij-,
Prcsi<?ent
Jojeph M.Jcherick,
Chainnon . Soard of DiractonA
"The Screen Idol"
"'T^c Eag\e' is a jpicture \\\a\ W\\\
|}robab\i) overrun Us scVtedule. T^e
man wVto f>ut tWe word 'sVteik' in tVie
language of a wUo\e nation is iVie
^o)»ular screen iAo\ jpar exceUence."
— Daily Gra^^Vlic.
"A colorful, sum{>Vuous f>ro(luction VWat
obviously {>lease(i tVie crowd a\ tVte
Mark SVrand in f>ursuit of ron\antic
keari; tkrills. Valentino is ^)icturesque
as usual." — N. Y. Sun.
"Never before kas Valentino given so
generously and so ckcerfully of kis
talents and natural graces. He is
ideally cast." — N. Y. World. J
Reprinted
from
Chicago Tribune
So
to
lav
oc
Is
One
tee-
Geo*'*
lows'*
01
0*1
day
is
ot -9-
READ
tins
vovi
goes
d6
■la*'
^fJtt^
no-*
let ^r^\
ftCV
arc .
vVol^ ^^o«^ ^\oS^^
AO'''
\>ea^'
ler.
veil"
READ
to
Itve
tto
,ot
v»4
-an*^\
o^Tvce^- se-
rine
una*
^^^o^
Sat
I
docs
It.
that flowing review of MaeTiiieeS
in the Chicago Tribune of ^
what Mdrtin Quigle^S4id^in^
Oh Bo/! OhBoy! There's
no stopping the i-ush / >r,>i^o
of those hii FOX
MONEY MAKERS f
lox Rim OoiporatiarL
'•Sea
PETER
America's foremost author
of red-blooded fiction whose
work now appears exclusively
i» FOX PICTURES
BAYittAK
^rom "The Outsider"- thi, inte^v national staQ[e success
JACQUELINTE LOGAN-LOU TELLEGEN- RDY ATWrLL-WALTER PIDGEON
AND ALL STA.R_ CAST
Tox film GarjaoratiDrL
here's the
fir^ one !
WILLIAM FOX. announces
The first of the specially
written, photoplays by —
B.KYNE
GOLDEN
STRAIN
Coward or hew in theWlcfe Open Spaces ? ivifh
MADGE BELLAMY — KENNETH HARLAN
HOBAJRT BOSWORTH ANN PENNINGTON FRANKBEAL LAWFORD DAVIDSON FRANK M*=GLYNN^
VICTOPv^SCHERTZINGEF^Q^ioofuciioiL
John Golden's stage sucuss^lsoMymrsmffmyork
7kFIR8TYEAR
fox him CorpDratioa
402
MOVING PICTURE WORLD
December 5, 1925
^
It has ei/e/j element of d ^ffj
holiday picture ^Beau^-Dmmatic
^ Jtory Tieal Entertainment and
the Spirit of Chri^mas ^ ^
A WILLIAM FOX
SpccialUttradtion^
NOW R£ADY ! ' A Ckssicfoi 100 yesis l
^^S^S.S%"°'' ■ EVERY SCHOOLCHILD KNOWS
3
USUEFENT0N£rCimbOW (j^, COLEBJDGES POEM- !
t HWOTOTTObENNHT OH WHICH THE STORY IS BASED
[
i
fox Film Co ID a ratio a.
December 5, 1925
MOVING PICTURE WORLD
403
For Season 1926-27
William Fox
announces
Cradle Snatchers
by Russell Medcraft and Norma Mitchell
Today the outstanding
dramatic hit on the New
York stage!
A RIOT— rolling up
record figures at every
performance!
How young is a man safe ?
Does the modern matron ever
get ''old''I
Gales of laughter !
"The Times
Magnificently funny!
"The Journal
At last a hit!
"The Sun
Riotous !
"The Daily News
Irresistible !
"The American.
Nothing better !
"Herald'Trihune
Knockout !
"The Telegram
Another great stage success
TO BE A FOX PICTURE!
No. 3 next week
Watch for it!
Jox Film Co rpD rat Id It.
404
MOVING PICTURE WORLD
December 5, 1925
fAey am alreaay
to an audknce, of
mm MILLIONS
Again FOX shows the way in
giving exhibitors a series of mar-
velous comedies backed up with
real ready-made audience value
— stronger in advertising values
than most of the features on the
market
THE CHICAGOJ
0. HENRY Comedies
The "bring 'em in appeal" of
this series is known to every
showman. 0. Henry is the most
popular writer of short fiction
the world has ever known.
They're big money getters
everywhere.
RICHARD HARDING
DAVIS— "VAN BIBBER
Comedies" with Earle Foxe
The tremendous sales value
of this great author's name
is proving as huge a selling
I)ower at the box office as
it does at the book stand.
They are big in every sense
of the word.
fox Film Gorporatioa,
December 5, 1925
MOVING PICTURE WORLD
405
SOLD
NORTH AMERi6an1
It
4
.0
AILY NEWS
M/FDNESDAV
"The Married Life of
Helen and Warren" by
Mabel Herbert Urner.
Another fine example of Fox
showmanship judgment. These
stories have been read by millions for
15 years — now published in 500 news-
papers in United States and Canada.
^arul besides
Included in the William Fox
$2,000,000 program of
Short subjects we have the
Imperial Comedies
The acme of comedy poj^nlarity
Fox Varieties
They brin^- the entertainment of all the world to the screen
Fox News
Mightiest of All
"Little Giants of the Screen"
Fox Film Oorporatioru
Member Motion Picture Proflucers and Distributors of America, Inc.— Will H. Hays, ^r'•si(l^^n..
\ViMf;.^: ^^^^
-F^^ r<\^e Prize Fi^ht/ -
1 Jeffries A *
Y xXSd other chaSr' -^
■1
+
' 1
A
mm
■
Monte Blue
PatsyRuthMiUer Willaird Louis
^Louise Fazenda BenTurpin
Scenario by Ddnyl Francis Zanuck Stoir by Gregory Kogers
408
MOriNG PICTURE WORLD
December 5, 1925
Coming: to
a nation
COH
and
KE
It's HARRY
Presented in Association
with Faultless Pictures Corp.
From the stage play by
Aaron Hoffman.
December 5, 1925 MOVING PICTURE WORLD 409
RED HOT
AUDIENCE STUFF!
THE most marvelous fire melodrama ever
^screened! Thrilling? Why, say! You can
hear the shriek of sirens, the clamor of fire bells —
imploring cries of stricken people, trapped in the
caldron of fire and flame — the shouts of the fire
chiefs — the smoke and flying debris. Action?
Dozens of daredevil fire eaters perform miracles
of heroism in the face of death. It pulses with
romance and life. It's a rampaging, powerful
profit-maker. It will line them up at your box-
office long before you open your doors.
CARL LAEMMLE
presents
MoviKG Picture f
WORLD I
Founded in 1^07 hif xJ, P. Chalmers |
"The Big Parade''!
THE greatest picture of all time has been made again.
'The Big Parade," a WAR PICTURE, with full pack,
tin hats, TOBACCO JUICE and fixed bayonets has
swung in behind the little column of "the greatest pic-
tures ever produced," and is marching on to glory. In
our opinion it is the GREATEST of them all.
Ten years ago the word GREATEST was kept by cir-
cumstance in critical moth balls and rarely dusted off to
be applied to a picture. Of late the word has been
DESERVEDLY in frequent circulation. The industry has
been putting out GREAT pictures in its stride. Day by
day it becomes increasingly more difficult to make a
picture rear up among the GREAT as the GREATEST.
"The Big Parade" marches, SINGING, past anything we
have ever seen.
Years from now, when you want to see AGAIN how the
SOUL of America went to war in 1917, turn back to
"The Big Parade." And see Slim the tobacco-chewing
steel worker put down his RIVETING gun high up on
the rib of a skyscraper skeleton, and take up ANOTHER
GUN; see Bull put down the glass he is wiping in a
Bowery gin mill; see Jimmie leave his expensive roadster
in the street when a Ford-full of his pals rattles by toward
the recruiting station.
The Three Musketeers, these, whose tired dogs TRAMP
the same roads Dumas' Three GALLOPED over; who
sing songs of their OWN making; who wise-crack better
than PAID humorists; who manicure manure piles with
trench shovels; who leave otT making love to M'selle when
MESS CALL goes; who fight the M. P.'s and the gen-
darmes for each other; who THUMB THEIR NOSES
across No Man's Land; who shed their blood for each
other when the Big Parade moves against the MACHINE
GUNS.
A war picture without a single "atrocity!" None of
this business about the hero arriving JUST in time to
save the heroine from violation by the Hun officer! A
war picture as full of LAUGHTER as of HIGH EXPLO-
SIVE!
This picture GETS you so much that as Slim, Bull and
Jimmie dive into a shell hole and you KNOW the end of
one or two of them is near, you find yourself WISHING
that. Laurence Stallings, the author, would FORGET the
laws of war, averages, and drama, and pull ALL THREE
of them out alive.
Yet you know, from the mold in which the picture is
cast, that the THREE of them will not march much far-
ther in the Big Parade. Under orders issued by HIM-
SELF as a corporal and the RANKING soldier of the
three Slim crawls out from the shell hole and silences a
German one-pounder. The ORDERS were delivered
verbally by a runner from the Captain: "The skipper
says for ONE OF YOU GUYS to shut up that TOY CAN-
NON." Slim's "orders" were issued to his two buddies m
the form of a tobacco-spitting contest, at which sport he
was FREELY acknowledged the champion of the A. E. F.
On the way back the STAR SHELLS discover Slim to a
machine gun crew. He dies, the blood trickling down
from under his helmet to match itself with the TOBACCO
JUICE that won him the RIGHT TO DIE for his pals.
It is at this point that Jimmie, ordered to stay in the
shell hole, and knowing Slim is dying out in front, raises
his WONDERFUL cry: "Orders! Orders! Orders!
Who the heH is fighting this war— MEN OR ORDERS?"
— and starts a Big Parade of his own. Bull follows. A
machine gun burst settles on Bull and he plunges face
down — to the music of "Killarney." Jimmie's Parade
is stopped by a bullet in the knee, but not until he has
wiped out the machine gun nest— and given a cigarette
to the dying officer in command.
We speak of them as SLIM, BULL, and JIMMIE be-
cause that's the way they get you — not as actors — but as
the characters they stand for. On the COAST Slim is Karl
Dane, Bull is Tom O'Brien, and Jimmie is John Gilbert.
But on the SCREEN they are just Slim, Bull and Jimmie.
All GREAT. And from Karl Dane you can expect, in the
future, any number of GREAT parts.
The LOVE STORY in "The Big Parade" between
Melisandre and Jimmie deserves a niche all its own. You
do not see RENEE ADOREE in this part. You see
MELISANDRE. You do not see RENEE ADOREE cUng-
ing to the truck that is taking Jimmie up to the front —
trying to HOLD IT BACK for one more moment of fare-
well. You see MELISANDRE.
"The Big Parade" tramps wiUi HOB-NAILED shoes
over the page of MYTHICAL picture history on which is
written, "The public does not want any more War pic-
tures." ,
Metro-Goldwyn-Mayer can look from its windows
across the street to the Astor Theatre where "The Big
Parade" is a sell-out and KNOW that this theory has been
(Continued on next page)
412
*.
Molixa PICTURE WORLD
December 5. 1925
Only 2,000 Theatres Entertain
Orient^s Population of Billion
EDMUND HOVVELLS, far eastern rep-
resentative of Producers International
Corporation, the foreign distributiri^
agency of Producers Distributing Corpor;!-
tion, who has returned from a business n ur
of the Orient including Japan, China, Dutch
East Indies, Straits Settlements, Indo China,
Siam, India, Burma and Ceylon, discloses
some highly interesting facts of the far east-
ern motion picture situation and the Oriental
preference in subjects.
Mr. Howells' knowledge of the Orient
makes him an authority on the subject <i{
distribution in this field, and his observations
may be taken as a fairly accurate gauge of
the type of pictures which will find the great-
est favor in Oriental countries.
In surveying this vast field Mr. Howells
says: "It would be supposed that enormous
possibilities existed in the tremendous terri-
tory of the Orient, but although the popula-
tion approximates 1,000.000,000 people, there
are but 2,000 motion picture theatres in ail
tlie Orient.
"Japan, the most prosperous of the Oriental
countries, with a population ot over 75,000.-
000 people living within a prescribed area of
275,000 square miles, has less than 4,000
theatres. This means that on an average
there is but one theatre in every 275 miles
of territory, with an average of over 75.000
people to each theatre. From these figures
it will be seen that Japan is far from being
over-seated in picture theatre accommoda-
tions.
"About 750 pictures are exhibited eacli yea"-,
almost 400 of which are American films.
The general price of admission is 50 sen.
equivalent to about 25 cents.
"China, whose area approxiiuates 3,850,000
square miles, embracing a population of about
400,000,000, has only sixty motion picture
theatres, and of these about twenty-five
might be considered first-run houses.
"China, with its mighty population and vast
territory, boasts of I)ut one theatre to every
64,000 square miles of territory, with an
average of over 66,000,000 people to each
theatre. It is interesting to note, however,
that the class of attendance at these theatre--
is, for the most part, of the higher type of
Chinese.
"There are approximately 250 houses in
the Philippine Islands. Of these, there are
not over twelve first-run houses. The gen-
eral price of admission is about 40 rcntavos
or 20 cents in U. S. currency.
"The Dutch East Indies, Straits Settle-
ments, Indo China and Siam are generally
considered one territory. The chief theatres
in this territory are located in the cities of
Batavia, Bandoeng, Sourabaya, Singapore
and Bangkok, in which there are twelve
first-run houses.
"India, Burma and Ceylon constitute the
remaining territory of the Orient. In this
territory there are about 250 houses. The
important ones are located in the cities of
Calcutta, Bombay and Rangoon.
The limited number of tlveatres, plus the
fact that in most countries they are part of
chains, makes selling competition very keen,
but Mr. Howells was successful in closing
contracts for the 1924-25 releases of Pro-
ducers Distributing Corporation to China
Theatres, Ltd., controlling the theatres in
China; U. Uno in Japan; the Lyric Film Ex-
change for the Philippine Islands and Madan
Theatres. Ltd.. in India, which sets the Pro-
Dis-Co product for the entire Orient.
CAPITAL STOCK INCREASED
The capital stock of the National Theatres
Corporation, under the direction of Cooney
Brothers, has been increased to $2,000,000 to
take care of the expansion program of the
company. At the present time two new
houses are under construction, the huge
Paradise Theatre on the West Side and the
.\valon Theatre on the far South Side. The
Cooney circuit now embraces the fine new-
Capital Theatre, Stratford, Chatham, Cos
niopolitan and Hamilton. Negotiations arc
still under way for the projected new Loop
Theatre, and it is expected they will be ready
for an early announcement as to the locatioti
an(i other details.
f lllllillllllliilllilillllllililillillillilillliliililiiiillililllllllllllllillllilllliilllliiiiiiiiiiiiin
I New Quota Plan? I
1 fTT^ HAT Canada would do well to fol- 1
I J- low the example of the British |
1 Government in considering legislation I
g for a Quota Plan to provide for a cer- 1
g tain percentage of British-made pic- i
g tures at every performance in all pic- M
g lure theatres, was put forward by R. 1
g S. Peck, an official of the Canadian 1
1 Government at Ottawa, Ontario, in an 1
i address before the Rotary Club of Hull, |
1 Quebec, on November 19, when he 1
p spoke on conditions throughout the 1
g oicture industry. Although there have i
I been references in Canada by picture 1
p men and in Canadian newspapers re- g
i garding the proposed quota arrange- |
i ment for theatres in the United King- g
1 dom, this was the first public expression g
M in Canada regarding the movement, g
1 It was considered important because g
1 Mr. Peck has been the director of the 1
i Canadian Government Motion Picture i
1 Studio at Ottawa, Ontario, for five |
p years. p
9 Mr. Peck declared that American g
g pictures were supreme on the screeni t
p even in the British Empire where 95 §
g per cent, of the pictures shown had 1
1 their origin in the United States. He 1
1 said: "It is a matter of concern to the €
i British Government that so many of i
p the motion pictures shown in different i
p Darts of the Empire are of foreign f
1 manufacure. All governments realize §
p the tremendous possibilities of the film §
for publicity and propaganda purposes. |
- Legislation will soon provide that there g
^ must be a certain percentage of British Q
H '^Im shown in any of the Old Country g
fi theatres." S
f'{iiiiiiiniiiiiuii>iiiiiiiiiiiiiiiiiiiiii!:iiiim:i{niNiHiiiiiiuiiiiiiiiiiiiiiiiiiiiiiw
MONTREAL SEIZES POSTERS
No less than thirty posters were seized
at the Laurier Palace Theatre, 1683 St. Cath-
erine street east, Montreal, by Martin Sing-
her, Montreal moving picture poster censor,
on November 10. Mr. Singher announced
that some of the posters were not fit for
public view and also that the sheets did not
bear the imprint of the censor's approval
stamp.
''The Big Parade''!
{Conliinird from Preceding Page)
knocked for a row of (i. I. cans. Just as Marcus Locw
saw "The Four Horsemen," ANOTHER supposedly ill-
timed "war picture," pack them in.
What "The Birth of a Nation" did for Griffith, and
what "The Four Horsemen" did for Ingram, so "The Big
Parade" has done for King Vidor. It has made him the
GREATEST director of the day.
That's saying a lot. Because the motion picture, which
draws upon ITSELF for its own INSPIRATION, litis
schooled many FINE directors in the past few years.
And day after day the job of making a production stand
out becomes a HARDER one.
In "The Big Parade," JIMMIE comes back from France
with a leg missing. That's what LAURENCE STALL-
INGS, who wrote the story ESPECIALLY for the screen,
did. A newspaper man who went over with the Marines.
He wears an artificial leg now, and because he bears that
resemblance to the old pirate, he calls himself LON(i
.JOHN SILVER. It takes humor to do a thing like that.
And guts.
These are the things he has put into "The Big Parade."
Mr. Stalling.s, we are not writing or producing pictures,
but if it is any .satisfaction to you, we will tell you that
we would give a right eye to have contributed anything
H.\LF .so line to the motion picture as "The Big Parade."
WORLD
FIRST
inthe
FIELD
r FIRST J
IN
Clean
Circulation Records!
LAST year when the annual audit
of the motion picture trade papers
was made MOVING PICTURE
WORLD was the ONLY paper whose
audit tallied EXACTLY with its own
previously published circulation figures.
Not only FIRST in NET PAID EX-
HIBITOR CIRCULATION but also
the FIRST paper in this field to run
its circulation records SO CLEANLY
that its claim of EXHIBITOR CIR-
CULATION was verified to be RIGHT
TO THE COPY under the exacting
investigation of the AUDIT BUREAU
OF CIRCULATIONS.
This is the finest example of CLEAN
CIRCULATION RECORDS— of sell-
ing HONEST VALUES— that has
ever come to light in this field.
A second paper was found to be
a very few (only 20) copies at
variance with the AUDIT. THAT'S
A GOOD PAPER TOO.
A third was proven to have been
grossly exaggerating its EXHIBITOR
circulation.
The fourth paper, SUSPENDED and
REFUSED an Audit for the year 1923
owing to "INCOMPLETENESS OF
PUBLISHER'S CIRCULATION
RECORDS," was found to be still un-
prepared in 1924 for an AUDIT and
was necessarily continued "SUS-
PENDED."
THESE ARE THE UNCONTRO-
VERTABLE FACTS.
They present a SIGNIFICANT story
through CONTRAST to the man who
is interested in buying CLEAN,
HONEST, PROVEN CIRCULA-
TION VALUES— NOT IMPRES-
SIONS.
Member of
Audit Bureau of Circulations
CHALMERS PUBLISHING CO:>nj\HY ^Jt'ruUiiu) the fUld with
Moving Picture World Cine -Mundial Spanish- English Books
414
MOVING PICTURE WORLD
December S, 1925
Prize Contest Winner Sails;
Her Essay on Motion Pictures
WHEN the Belgenland sailed on
November 25 on its trip around the
world, which will bring its
passengers back to New York City in April,
it carried Mr. and Mrs. Jesse Burnett, of
Rural Route C, Indianapolis. Mrs. Burnett
paid for the trip for herself and her husband
by writing 267 words.
Mrs. Burnett was the winner in a national
Greater Movie contest sponsored by the
Motion Picture Producers and Distributors
of America, of which Will H. Hays is presi-
dent. The first prize was awarded for the
best essay on the subject, "What the Motion
Picture Means to Me." More than 250,000
essays were entered. Mrs. Burnett's was
submitted through the Indianapolis News.
The motion picture has meant more to
Mrs. Burnett than entertain her. It has won
her a trip around the world. Last Tuesday
it won her a luncheon given by Will H. Hays
in her honor to newspaper and publicity
men at the Waldorf.
Her 267-word prize essay is well worth
reading. It is reprinted herewith.
" 'Sing us a song!' was the demand of yore
and the wandering minstrel complied. As he
sang the song of valor there unrolled before
the eyes of his listeners a picture to teach,
to inspire and to entertain them.
"'Tell us a story!' was the demand of our
IN the interests of further conservation,
safety and fire prevention activities in
exchanges, the Film Boards of Trade
throughout the United States have adopted
a system of selecting honor men. Their
first list, named by the Fire Prevention Com-
mittees of the Film Boards of Trade, gives
the outstanding fire preventionists in the
Film Boards of Trade of the United States.
A new appraisal will be taken each month.
At the end of twelve months the man who
has been on the monthly lists the greatest
number of times will be named as the branch
manager who leads all others in the United
States in fire prevention work. He will be
awarded an appropriate prize by the De-
partment of Conservation of the Hays organ-
ization, which supervises the safety-fire pre-
vention work of the industry.
In the last three years, since the Hays'
organization has been active in its conser-
vation work among the several hundred film
exchanges, remarkable advance has been
made in the methods of handling film in ex-
changes. More than 200 exchanges have
moved into new quarters in that li-nc and
in every case the recommendations i the
Hays' organization as to fire prevention con-
struction have been carried out. Great im-
provements have been made in construction
and in methods of handling film.
Hays' organization experts have been re-
markably successful in carrying forward this
work because they have had the whole-
hearted co-operation everywhere of distribut-
ing company executives, branch managers
and employes.
The following are the branch managers
fathers from the oasis of the firelight. And
as the story-teller, beloved and admired, told
the story there unfolded before the eyes of
his hearers a picture to teach, to inspire and
to entertain them.
"'Show us a picture!' is our demand, and
lo, we aie given the magic of a real picture
with the enchantment of the minstrel and the
charm of the story-teller.
"In the broadness of its scope and its
capacity for the portrayal of things great and
small, the motion picture shows me history,
science, art and literature. From India, with
its swarming highways, to barren Alaska,
the world is mine, the generous gift of the
camera.
"Because it depicts humanity the motion
picture inspires. Its subtle sermons are
abiding. It takes from my tongue the timid
'I can't,' and in its place puts a brave 'I'll
try!' It lightens the corners of pride and
indifference and makes me a little more
sympathetic, more tolerant and more fit to
take my place beside my fellow men.
"It entertains me. It draws me without
my accustomed self and lets me laugh until
the tears come, or sit upon the edge of my
seat in suspense. It makes me glad to be
alive.
"Education, inspiration and entertainment.
These three the motion picture mean to me."
who enjoy the distinction of having been
selected the best fire preventionists for Oc-
tober in their respective cities:
Commonwealth
Abe Blumstein, New York.
De Luxe
Oscar Nuefeld, Philadelphia, Pa.
F. B. O.
Francis L. McNamee, Washington, D. C.
Famous Players
E. H. Brauer, Cleveland; R. F. Crawford,
Des Moines; J. B. Drugger. Dallas; A. G.
Pickett, Salt Lake City; H. F. Wilkes, New
Orleans; Roy E. HefTner. Oklahoma City.
First National
L. E. Davis, Minneapolis; H. F. Fitzgerald,
Milwaukee; G. W. Koerner, Portland; Chas.
H. Muehlman, San Francisco; Fred E.
North, Detroit; H. S. Wehrle, Pittsburgh.
Fox
George E. Allison, Atlanta; George F.
Dembrow, Chicago; R. Knocpfle, Cincinnati;
M. A. Levy, Kansas City; Walter J. Price,
Charlotte.
Metro-Goldwyn-Mayer
George A. Hickey, Boston; Henry W.
Kahn, Buffalo; C. T. Lynch, Omaha; A. B.
Lamb, Los Angeles; Patrick O'Shca, Al-
bany; Charles Werner, St. Louis.
Pathe
A. J. Gary, Memphis.
Universal
William Esch, Indianapolis; Eugene Ger-
base, Denver; W. J. Heineman, Butte.
ll'/LL Jf. JLiyS says ■■Bun I \>jO;ji to
Mr. and Mrs. Jesse Burnett, of Indian-
apolis. Mrs. Burnett won the Greater
Mo7'ic essav contest and a trip abroad
for Iterself and husband.
(IIIIIIIINIIIIIIIIIIIIIIIIIIIIIIINIIIIIlmllllllllllllllllllllllllllNllillllillllllllllinilllN^ IIIIIIIMI IIIIIIHIII
In and Out of Town
niiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiijiiiuiiiiiiw
p. A. Ponera and Emil Offerman have left
IVew Vork for the West Coawt. They will
iiuike an exhniiHtl\e anal>'HiM of the prftdae-
tion Nituatif>ii ehieHy hh ranceniN the llne-ap
•f product for .\BMoclated Exhlbltora. Mr.
I'oiverN will alno concern hImNelf with the
Kric \'on Stroheim and MarKhall Nellaa amita,
which are f un4'tioning^ under hlfl direction.
Charle.t ton. Paramount Went Cooat
Ktudio until recently, has left New Vork for
t'nlifornia. He will return and nail for I'On-
don In about Ave week», to nianaiire prodac-
tion for Paramount In Cn^land.
Colvin W. Bron-n, vioe-preaident of P. B. U.,
In charge of diKtribntlon, Ih l>ack at hia
deak after a four-day trip to Atlanta and
Charlotte In the IntereHti* of dlatrlbution.
I^arry Weingarten of Jackie Coogan Pro-
ductions, haH left on a trip In the Intereata
of "Old ClotheM." He will viiiit HarriaburK,
Plttkburgrh, St. LouU, Atlanta, Cincinnati.
Cleveland, Omaha, Denver and Los -Intpeles.
.\lbert Warner of Warner Brothern, left
last week for a "talk It over" tour of a
larKr number of the company*s branch ex-
changes. His Itinerary called for stops In
Washinston, Baltimore nnd Philadelphia,
after wlilch he expected to strike out for
Chlcai^o, .^lilwaukee and several other points
In the .Middle West.
The three newly appointed Universal sales
directors are busy grettinir acquainted with
the exchangres and exchange forces in their
territories. One has Just returned from a
ten-day swinitr around his division and the
other two are n<»w on the road, having left
]\'ew York over the week-end, L<>u II. Mets-
Ker, sales director for the Western Hlvi-
slon, has just returned frtini a s\^in)s around
the Middle West, during which he visited
Chicago, Milwaukee. >Iinneapolis. I>es Moinea
and Omaha. Karl Kramer, sales director
for the Eastern Division, left .\ew York for
a visit to Philadelphia and \\ ashingrton. He
had Just returned from a hurried trip to
Detroit. Cleveland, Toronto, Buffalo and
Plttsburgrh. Kalph B. Williams, sales man-
ager for the Southern Division, has left on
a three-weeks* trip which will take him to
Charlotte, .\tlnnta. Jack.«*<in* llle, >'ew Or-
leans. .>leiiiphis. llailas, Oklahoma City,
Kansas City, St. I.oiiis, Cincinnati. Charles-
ton, W. Ya., and Indianapolis.
Ben H. tirinim, f<»rmcrly advertlsiiiip man-
ai||!:er of M<»vinu: I'icture World anil recently
with Warner Brothers, has Jt»intMl the ad-
vertiHiMK f<»rce f>f .4ss<K*ifitei| Kxhibltora
unilcr Ititliert I*^ Welsh.
October Fire Preventionists
Named hy Hays Organization
December 5, 1925
MOVING PICTURE WORLD
415
Universal Confirms $4fi00y000 Deal
With Ufa; Laemmle Off For Berlin
Qerman Company Qets Loan of 15,000,000 Qold
Marks — '*U'' Qains Tremendous Releas-
ing Advantage in Qermany
c<iiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!iiiiiiiiiii
No Merger News
g A ^ Moving Picture World goes to
M press no further word is available
M concerning the Metro-Goldwyn-Mayer-
I United Artists merger. Hollywood is
B entertaining most of the "big bugs"
B involved in the action and they are
B reported as smoothing out a few
B "minor wrinkles" in the wording of the
B contract.
B Nathan Burkan, New York attorney,
B will be in Hollywood about the time
B this appears in print and an announce-
B ment of the consummation of the
= merger may be made shortly after his
s arrival.
B The atitude of Charles Chaplin is
B rumored to be one hurdle which the
B principals must clear. One story has
m it that the affair is all set except for
B Chaplin. He is quoted as expressing
B a preference for independence without
B being nailed down to a definite state-
I ment that he is opposing the merger.
Blue Sunday Campaign
Is Under Way in
St. Louis
SUNDAY pleasure trips of St. Louisians are
threatened by a proposed ordinance intro-
duced in the St. Louis Board of Aldermen
on November 20 by Alderman John Neu
of the Thirteenth Ward.
The measure would prevent the sale of
auto accessories on Sundays. Neu denies
that he has "blue law" proclivities and con-
tends that the object of the measure is to
give the mechanics employed by the auto
service agencies a day off.
St. Louis exhibitors are not asleep to the
dangers of this measure. Clearly it is the
opening wedge of the long-threatened drive
for a Blue Sunday in St. Louis. If it goes
through, the next move will be to close
gasoline filling stations on Sundays, and then
motion picture houses, etc., under the cloak
that the bills are intended to give the em-
ployes a day off.
NO REDUCTIONS RECOMMENDED
The House Ways and Means Committee in
Washington, D. C, has failed to include
picture theatre admission taxes in its recom-
mendations for tax reductions. Automobile,
tobacco, alcohol and other commodities were
allowed tax cuts. There were reductions
affecting the legitimate theatre, instructive
musical entertainments and the opera. Musi-
cal shows, circuses, vaudeville, prize fights
and baseball taxes were retained. This does
not mean that no further reductions are pos-
sible. The great victory won by the motion
picture interests last year was won by ob-
taining relief directly through the Senate
Finance Committee.
IN an official statement issued from the Universal Pictures Corporation's of-
fices at 730 Fifth avenue, New York City, complete confirmation was given
to the cabled story from Berlin of the alliance between Ufa, the largest
German producing, distributing and exhibition company, and the Universal
Pictures Corporation. Carl Laemmle, president of the American company, will
start for Berlin on Tuesday, December 1, from Universal City, where he has
been arranging for Universal's next year's producing program. He will sail
from New York a week from Saturday.
Last summer Carl Laemmle, president of Universal Pictures Corporation,
in a series of conferences with the heads of the Universal Film Aktien-gesell-
schaft, or Ufa, as it is more commonly called, laid the ground-work for a plan
of bringing the two companies into international accord. This ^cord provided
for loaning the Ufa an amount of money and receiving therefo? the very valu-
able privilege of releasing the entire Universal program in Germany and tak-
ing whatever of the Ufa productions were considered internationally suitable
to release in all world markets outside of Germany.
The money agreed upon was 15,000,000 gold his legal advisor. Almost every film com-
marks, which in dollars is a figure some-
where around $3,600,000. It was furthermore
agreed upon that the production which Ufa
is to make should have the same advantages
for international distribution as Universal
Pictures have. That is, that they should
have American stars and be made with Am-
erican advisors in the production department.
These stars will be sent to Germany from
Universal City, though severat American
stars may be placed under contract spe-
cifically for these Ufa-made pictures.
The great advantage that Universal de-
rives from the association with Ufa is the
splendid releasing opportunity it will acquire
in Germany. Through the German import
laws it is impossible to release in Germany
a foreign-made picture unless the releasing
company releases a German-made picture. If
a company releases thirty German-made pic-
tures it can release thirty foreign-made pic-
tures as well.
In view of the fact that there are less than
100 pictures made in Germany during a
year's time it can readily be seen that the
600 or more features made in America, the
hundred or so made in England and the
Italian, French and Scandinavian pictures
all together stand a very small chance of
adequate release in Germany.
The Value of the Deal
By the new arrangement Universal will be
able to release as many of its own Ameri-
can-made pictures in Germany as Ufa makes,
though they may not all be Universals. It
will at the same time acquire for distribu-
tion in the United States and throughout the
world the pick of the productions of the
greatest studio on the continent.
The arrangement which Mr. Laemmle
proposed to the Ufa was undecided when it
became necessary for Mr. Laemmle to re-
turn to this country, and the negotiations
were left in the hands of Max Schach, Mr.
Laemmle's German representative and one of
the most important film men in Germany, and
pany in the United States began active bid-
ding for the contract which Mr. Laemmle
sought with Ufa and it was only last Satur-
day the Ufa officials agreed to Mr.
Laemmle's terms and cabled him accord-
ingly. Mr. Laemmle cabled back his tenta-
tive acceptance and his decision to start
immediately for Berlin.
Twenty years ago this coming February
Carl Laemmle opened his first moving pic-
ture theatre in Chicago. His progress from
theatre owner to exchange man and inde-
pendent producer reads like a romance. He
has ever stood for independence of the pro-
ducing and distributing business as against
monopoly, and he was one of the first to
appreciate the importance of the foreign
field and to develop it. Today Universal's
foreign activities are greater and more far-
reaching than those of any other American
producer, the company asserts — so great, in
fact, that the foreign field absorbs far more
productions than Universal can profitably re-
lease in its domestic market.
Ufa the Greatest
Ufa is the foundation stone on which the
whol.e German film industry rests. Its stu-
dios are the greatest on the calendar today.
Its stars are well known in Europe and
Emil Jannings particularly is internationally
known. Ufa also holds a contract with Mae
Murray which has been suspended for a
year by mutual consent. Werner Krauss,
Lya de Putti, Zenia Desni, Lil Dagovar, and
Conrad Zeidt are also well known in Amer-
ica. Many English, French and Italian stars
have been utilized in the Ufa Studios, but
no well known American star heretofore un-
til Mae Murray signed. Negotiations are
also pending with Lillian Rich.
Ufa has just released in Berlin Emil Jan-
nings in "Varieties," about which everyone
in Europe is talking at the present time, with
Lya de Putti playing opposite. It was direct-
ed by E. A. Dupont who was placed under
contract by Carl Laemmle several months
(Continued on next page)
416
MOVING PICTURE WORLD
December 5, 1925
Vniversal'UY A
Paramount-Trade Commission
Case Ends In Washington, D. C.
By Sumner Smith
THE ease of the Federal Trade Com-
mission against hte Famous Players-
La sky Corporation, alleging an at-
tempted monopoly in restraint of interstate
commerce-, has ended after months upon
months of testimony. The final oral argu-
ments are being heard in \\'ashington. T^. C.
The case is receiving much more publicit\
in the newspapers at the iiresent time than
it has heretofore.
W. H. Fuller, chief counsel of the com-
mission, has reiterated his original charges
of "an illegal conspiracy." terming certaif.
business practices "unfair." He recommends
that the company be obliged to dispose of
its theatrical property, said to be worth
$100,000,000.
In additio:i he asserted that the commissior
can compel Paramount to gi\t up exhibition b'
the simple issuance of an order. If this is true
it .stand? to reason that other companies in the
business interested in theatres w ill be operating
under the threat of sncli an order agains*
themselves.
In reply to the contentions of the commis-
sion's counsel, Robert D. Swaine. represent-
ing Famous Players, repeated his earlier
statement that the defendant company had
been forced into the distributing and ex-
hibiting branches of the industry becTuse o:
a combination of former customers, known
as P"irst National. He said that there was
about 17.156 picture theatres in the country
on September 1, 1924, of which Famous
Players controlled only 179. Fifty-seven ot
these, he added, were used only for motion
picture purposes.
Of the 1,557 picture theatres in N'-w Vork
City. Paramount, he claimed, controlled threr
where competitors controlled sevent}-. Oi
the 1,284 first-run houses throughout the
country. Paramount controlled onlj- ninety-
five, he declared. Paramount had none in
Xew Jersey. Kentucky, Connecticut, Mary-
land and Iowa, and only six out of the 540
in Massachusetts and twenty out of the 879
in Texas. He defended block bonking.
Illinois Exhibitor Fined for
Employment of M.inors
Chester Gruber, owner-manager of the
.Miners Theatre, Collinsville, 111., was fined
315 and costs by Justice of the Peace James
B. Dale at Edwardsville, 111., on a charge
of violating the Illinois child labor law by
employing children under the age of 16
years. It was the first fine of its kind in
Madison County for many years.
Gruber had permitted children furnished
b}- the Oxman Theatrical Agency of St.
Louis to participate in an "amateur" con-
test at the theatre. Instead of being paid
cash the children were given prizes.
CASHIER ROBBED OF $188
-A. lone bandit stuck up Miss Clara Zink,
cashier of the New Maplewood Theatre,
7170 Manchester avenue, St. Louis, at 10
p. m., on November 18, while she was con-
versing with Patrolman Walters, who was
in plain clothes. The robber escaped with
$188 after exchanging shots with the officer.
The officer was a few feet away from the
cashier's cage when the robber entered. So
quietly did the chap work that the patrol-
man did not awaken to the situation until
the bandit started to leave. It was then
too late.
(Continued from preceding page)
ago. It is herafded as the greatest contin-
ental picture ever made.
F. A. Murnay, who is responsible for "The
Last Laugh" which Universal released, is
scheduled to start the production of "Faust"
in which Jannings is to play Mephisto, Gosta
Ekman is to play Dr. Faustus and, it is
hoped, Mary Philbin, who made such a hit
in "The Phantom of the Opera," will play
Marguerite. Upon the completion of this
picture Murnay is to come to America to
make one production and upon his return
will undertake "Tartuffe." with Jannings and
Lil Dagover.
Other productions in work are "Metropo-
lis," which Fritz Lang will produce; "The
Waltz Dream." directed by Ludwig Berger
with Zenia Desni and Willy Fritsche, and
"Manon," in which Lya de Putti will star
under the direction of -Xrthur Robison, an
.American director.
Real Studio Efficiency
Ufa has five studios in Germany, the lar-
l^est of which, located at Nicu Babelsburg,
just outside of Berlin, is two miles square
and is patterned after Mr. Laemmle's own
studio at Universal City. Every effort has
been made to put production in these stu-
dios on the most efficient basis. Huge stages
where out-of-doors sets can be built entirely
in the studio, showing blocks upon blocks of
city streets, or an entire forest, can be con-
structed and efficiently lighted in the Nieu
Babelsburg studio.
During the negotiations last summer, Pres-
ident Pommer conducted Mr. Laemmie
through every one of the Ufa studios. In
spite of the larger size and more advtan-
tagcous location of Universal City studios,
Mr. Laemmie was astonished at the efficien-
cy with which every move in the Ufa studios
was attended. Everything used there is built
in Ufa's own shops and it is very rare that the
property man there has to send outside the
studios for anything required for production.
Owns ISO Theatrei
But the most attractive feature of the
Ufa arrangement as far as Universal is con-
cerned is the 150 theatres which it owns.
These Ufa theatres are the cream of the
German amusement world and have been
built w-ith the same view to superiority that
characterized Ufa's productions and studios.
Nothing has been omitted to make these
theatres up-to-date, comfortable and profit-
able. The Ufa Palace, in Berlin, for instance,
is the first-run house in Germanj', and its
first nights are heralded with the same eclat
as accompanies the opera or the drama. The
Schumann Theatre, just completed at Frank-
fort-on-Main, seats 5,000 people and will
compare with any theatre in the United
States in point of architectural splendor, con-
venience and popularity.
Fully seventy-five of these theatres have <i
seating capacity of over 2,000 and are the
de luxe first-run theatres in their towns.
Most of the theatres have been built by the
Ufa company, only a few of them having
been acquired by purchase. The investment
of the company in these theatres alone is an
enormous one.
Ufa's American connection is through F.
Wynne Jones of 1540 Broadway, New York
City. Mr. Jones has been very successful in
handling the American debut of such pic-
tures as "The Last Laugh" and "Siegfried."
giiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiii^ iiiiiiiiiiiK
; Announcing
I Of the Screen, |
j By the Screen, |
And for the Screen \
I A SERIES of articles by William J. Reilly on the ideas which |
I .1-* Hrolf Wisby has developed for the motion picture. |
I X A. Mr. Wisby has given up the title of Baron Dewitz. He has 8
1 still retained, however, the title of "The Hrolf Wisby Cinema- Regie" f
i fcr the production plan on which he has spent a lot of his own time |
I and a lot of his own money. It is a fancy title, and it may be the right |
I one. But in the articles written by Mr. Reilly, the editor of Moving |
1 Picture World will try to bring an eight-syllable idea down to a two- g
I syllable basis. g
I Read the articles, beginning next week. The plan which Mr. Wisby i
I has now perfected in developing production of, by, and for the screen |
I deserves the serious attention and consideration of the industry. 1
illllllllhllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllillllllllllUlllllllllllilUIIU^ IIIIIIIIIIIIIIIIIIIIIIIIIIIIIHIIIIIN
December 5, 1925
■ MOVING PICTURE WORLD
417
^IIIIIIIIIIIIIIIIIIIIIUI|lll[l!!lllllllllll>lllllllllllllllllllllll|||||ll||||||||illllll|lll|lliyillll^
I Entering Into a Significant Period — |
lovely Irene Rich as "Mrs. Er-
lynne" (lower right). John Barrymore (upper right) is "TheSea Beast" in the Harry Millard production of this name from
the novel "Moby Dick." Syd Chaplin (lower left) is seen here as the widow' in his forthcotning Warner Bros, picture, tem-
porarily called "Nightie Night, Nurse," directed by Charles ("Chuck") Reisncr, who produced Syd's recent success, "The
Man on the Box," for Warner Bros.
One for the Warner Book — Not the
^^Ploughhoy to Presidenf^ Series
By William J. Reilly
NAPOLEON crossed tlie Alps and got himself a per-
manent place on the front page of history's news-
])aper. A couple of hundred years B. C, the same
trick was turned by Hannibal who came over from Carthage
and made a military call on Rome via its back door.
Hannibal did the trick, too, toting elephants. Little "Nap"
gets the newspaper verdict in the Olympic obstacle race
championship. But the belt belongs to Hannibal.
They've been doing a Hannibal up at Warner Bros. —
crossing the Alps, without any brass band stuf¥. It may
sound funny that any executive in this business should
do a single thing without the tom-toms beating an accom-
paniment. But it's being done every day.
And at Warner Bros, they have been doing it for the
past nine months, particularly in the last six months.
We are going to lay the facts on the table, just as H. M.
Warner, at our request, laid them on the table for us on
last Monday.
What we write won't go into the "Ploughboy to Presi-
dent" fiction as done by the go-getter magazines. No sob
stuff. Just facts.
We were having luncheon with Mr. Warner and Myer
Lesser, director of advertising, publicity and exploitation
for Warner Bros. Not at one of these places where, as
Mr. Lesser put it, "The favorite sport is holding con-
versation with someone four tables away," but at one of
those plain folks places. Where the roasting ends with
the chicken before the fire in the window.
(Continued on following page)
418
MOVING PICTURE IV O R L D
December 5, 1925
illlllllllllllllllllllllllllllllllllllllllllUIIIIIIIIIUIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIH^
I Writing a Chapter for the Warner Record |
iiliiiiiiiliiillliiiiiiiiiiiiiiiiiiii:iiiiiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiiiiiiniiiiii:iiiiiiii|ii^^
Plain folks. Plain food. Plain talk.
Here is the fact bill of fare without any fancy relishes : —
Warner Bros., since they switched from a franchise
basis to their present system, and since they absorbed
Vitagraph, have written one of the most spectacular chap-
ters of picture history, but a chapter few students of pic-
ture history know.
The Warner Company since early in this year has been
in an organization obstacle race. It has cleared its last
hurdle and is in the open. Warner Bros, are heading into
a most significant period of their career. Significant for
Warner Bros. And significant for the industry.
Figure out what Warner Bros, have done since April
of this year; They made a radical change in selling and
distribution policies, necessitating the buying in of fran-
chises ; they transplanted the Vitagraph tree — not a young
sapling — but a sturdy old oak, with its branches spreading
in all directions and its roots reaching in all directions ;
they had to make a combined production plan, a combined
selling plan.
They had to do all of these things when time pressed
and when it was important also to do a real assay job
on the man power assembled by joining the two organ-
izations.
Out of it all has come since the convention last May: —
eighty percent of the original franchises bought back ; the
Warner Bros. Forty for 1925-26 set, and right up to sched-
ule ; the new sales force synchronized with the established
advertising and publicity forces. Any one of these a bone
crusher.
Back in Napoleon's time the tactical sharps would have
called it a tour de force. Since we are talking plain talk
we just call it "A helluva big job."
Looking at this achievement from the point of view of
the exhibitor, we saw that it had a lot to do with the price
of butter and eggs and film.
A few weeks ago we said that it was a serious producer
problem when exhibitors were forced to close theatres.
One more theatre in the no-profit graveyard is one less
theatre for the producer to sell film to.
Similarly, when a producing organization does not re-
cover from an inter-organization headache, the illness
spreads in another form into the exhibiting field. It be-
comes an exhibitor problem when a producer shuft'les out,
making buying less selective for the showman.
Warner Bros, plus Vitagraph, might have been a Noah's
Ark, with two of everything on board — stranded on a movie
Mount Ararat.
Which is what they are anything else but.
NELSON RE-ELECTED JUDGE
Henry P. Nelsoi\ theatre owner in Union
County, New Jersey, has been re-elected
judge of that county for a term of five
years. -For several years Mr. Nelson has
been active in theatre organization affairs,
having been secretary of the Motion Picture
Theatre Owners of New Jersey for three
terms.
PRO-DIS CO. HEADS ON TOUR
H. O. Duke, assistant secretary of Pro-
ducers Distributing Corporation, and James
Flinn, manager of the booking department,
are on tour of the company branches in the
eastern and mid-western sections for the
purpose of setting play dates on all Pro-
Dis-Co. releases now under contract.
They are out on the main road — a road they have made
for themselves. No sob stufif. They have cut that road
out themselves.
Three big Warner Bros, pictures are following on each
other's heels within the next two months. "Lady Winder-
mere's Fan," directed by Lubitsch. "The Sea Beast," star-
ring John Barrymore. And the second Syd Chaplin which
carries the working title of "Nightie Night Nurse."
That part in the career of the Warner Brothers which
dates back to the re-organization this Spring and ends with
the placing of these three favorites at the picture barrier
will never get into the "Ploughboy to President" edition
of "Lives of the Warner Brothers." As said before, it's
too business-like for the "Rags to Riches" fiction. Which
makes it just right for this business publication.
A good many of the conversational courses at our
luncheon with Mr. Warner and Mr. Lesser were preceded
by this from Mr. Lesser: " 'H. M.' won't tell you this,
but ." And by and by we had the facts which make
up this chronicle of accomplishment.
Back in February of this year H. M. Warner was ready,
as far as he personally was concerned, to step out of
Warner Bros, rather than continue trying to make pictures,
as he said "to satisfy twenty-four different opinions of
twenty-four different franchise holders."
"I wanted to give this industry pictures, not opinions,"
Mr. Warner went on. "And, furthermore, my opinion on
my own pictures doesn't mean anything.
"We have no ambition to be exhibitors. We're not
buying theatres wholesale. We have taken over what few
houses we have to protect ourselves in particular, local
situations only. Our buying is a defensive move in our
own field, not an offensive move into the exhibitor field.
"Another thing. When I say we have made 'Lady
Windermere's Fan', that doesn't mean anything. The im-
portant part is how well we have made a great book or a
great play. How well we have used the material that
originally made it a great book or a great play.
"I'll give you an 'opinion' that means something. I'm
willing to stake the entire future reputation and success
of Warner Bros, on 'Lady Windermere's Fan', 'The Sea
Beast' and the Syd Chaplin picture. There's money on that
ball. And if exhibitors want to know how much money
we've spent to make these pictures big, I'll not talk tele-
phone numbers to them. I'll show them auditor's sheets."
We have written the above chapter of Warner Bros,
history because we believe that what went into that chap-
ter, shaping what is coming next, demands a place in the
record.
Bruce Qallup Now With
Fox Advertising Staff
Vivian M. Moses, director ot publicity and
advertising of Fox Film Corporation, announces
that Bruce Gallup has taken charge of trade
paper advertising and will assist in carrying
out plans for merchandising the big Fox pro-
duction program for the new season.
Mr. Gallup has had many years of adver-
tising experience, entering the motion picture
business about six years ago through the W. W.
Hodkinson Corporation. He left there in 1923
to take charge of trade paper advertising for
First National, where he remained until the
present time. The addition of Mr. Gallup
further strengthens the Fox Films exploitation
staff.
STILL ARRESTING COTTER
The chief Sunday sport in Moberly, Mo.,
apparently has dwindled down to the arrest-
ing of J. W. Cotter, manager of the Fourth
Street Theatre. Six times recently has Mr.
Cotter been arrested on a charge of violat-
ing the Sunday closing law. Recently he
was fined $50 in the city police court, the
fine later being sustained in the state su-
preme court, but Mr. Cotter has taken an
appeal on that case. In recent weeks he
has given the proceeds of his Sunday shows
to Moberly charities.
M. P. T. O. A. GETS $2,000
Joseph M. Seider, business manager of the
M. P. T. O. A., has received $2,000 in dues
since assuming office.
December 5, 19^5
MOVING PICTURE WORLD
419
Europe Seeks to Combat American
Pictures with **Patriotic Weeks^*
Fiercely Hostile Legislation Becoming the Rule
in Many Countries, Especially France,
Italy and Qreat Britain
By W. Stephen Bush
LEGISLATION fiercely hostile to the importation of American films is
finding its way into the statutes of more European countries with great
regularity. In former letters I have sketched an outline of the extent and
character of these laws designed to shut out the films from across the water.
Mostly the legislators sought to force a system of reciprocity on the American
producer and importer. The import of American films as far as features were
concerned was to be confined to an amount of footage equal to the export of the
native film to the States. Films of short length have never been affected by
this regulation.
The way to meet the situation was very simple. American firms, or such
concerns as represented American film interests, bought the necessary footage
to insure the legality of their own imports, and then upon its arrival in the
States the foreign product was for the most part put in storage. The red tape,
of course, was annoying and the expense often an item of liability, but the law
worked no very great hardship on the Americans, who continued to control more
than 90 per cent, of the foreign markets.
No Restriction
m'T^ HE Board of Trade for German- 1
§ A American Commerce, Inc., of which 1
1 Herman A. Metz, former comptroller of |
1 the City of New York and former United 1
1 States Congressman, is president, has §
i lined up against the German Kontingent g
1 system which restricts the distribution i
C of American films in Germany. 1
I The Board of Trade "emphatically f
= protests" against the limitation of Amer- |
1 ican films and urges that American mo- |
§ tion pictures be admitted to Germany 1
1 without restriction. g
1 The resolution adopted unanimously g
1 by this important international trade body g
1 has been forwarded to Will H. HayS, g
1 president of the Motion Picture Pro- 1
E ducers and Distributors of America, Inc., g
m accompanied by "assurance of our co- M
B operation and every good wish for your 1
B success in combatting these efforts." g
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^
St. Louis Amusement Co.
Sets Quarterly Dividend
The St. Louis Amusement Company has
declared a quarterly dividend of $1,125/2 a
share of A stock payable January 2 to stock
holders of record December 19. This places
the stock on a $4.50 annual basis instead of
$3.
The higher dividend rate was reflected
in sales of the stock on the St. Louis Ex-
change during the week, the stock closing
at 62, a net gain for the week of $7 per
share. Skouras A on the other hand suf-
fered a slight loss for the week, closing
quotations being at $59.50 offered and $60
asked, a decline of 75 cents for the week.
Skouras Brothers and Harry Koplar con-
trol the St. Louis Amusement Company.
LAEMMLE HONORED BY DINNER
A charming dinner party was tendered by
Mr. and Mrs. Sigmund Moos on Monday
night, November 23, at the Chancellor Hotel,
Los Angeles, in honor of Carl Laemmle, presi-
dent of Universal Pictures Corporation, who
is in California on his annual inspection trip
of his Universal City studios. Among the
invited guests were Joseph Schenck, Mr. and
Mrs. Morris Fleckles of New York, Mr. and
Mrs. Ernst Lubitsch, Hans Kraly, Mr. and
Mrs. Edward Laemmle, Henry Henigson, Mr.
and Mrs. Charles Puffy, Mary Philbin, Paul
Koliner, Willy and Robert Wyler, John Consi-
dine, Jr., Maurice Pivar, Mr. and Mrs. Louis
Gumbiner, Henry McRae, Ernst and Walter
Laemmle and Winifred Eaton Reeve.
>! •
• FILM RENTER MOVES
' The Film Renter and Moving Picture
News editorial and advertising offices have
moved to the following address: 58, Great
Marlborough street, London. W. I.
Now a new tack has been taken by the
governments that have heeded the ever-
lasting cries df alarm emitted by their re-
spective film interests. It is proposed to
have "patriotic weeks" at stated intervals,
during which no film may be shown unless
it has been directed by natives, acted by
natives and distributed by natives. So far
none of the important countries have ven-
tured to enact a law to that effect. The gov-
ernment for the present is satisfied to give
the scheme its lively moral support and
promises to frown on the theatre owner who
will try to ignore the "patriotic week." If
this moral pressure is found insufficient, a
law will be enacted and penalties will be
provided for the theatre owner who shows
other than native films during the ordained
period of patriotism.
In France, Italy and . Great Britain the
week for showing native films only is to go
into effect immediately. For a start only
one week in every eight will be devoted
to the exclusive showing of home-made films.
If the experiment proves a success, the
closed season for foreign films will be ex-
tended until eventually the native film gains
the upper hand and the American film sinks
into a condition closely resembling that of
"innocuous desuetude."
It is an open secret — at least in the coun-
tries I have just mentioned — that the gov-
ernment is by no means sanguine of the
success of the experiment and views the
whole movement with secret disfavor. The
g6vernment is interested in the tax pro-
ducing ability of the picture theatre and in
little else. The revenues derived by the large
and small countries from taxes imposed on
the showing of films constitute a decidedly
important item in the financial budget of
the state. These taxes can only be collected
on admissions. The moment the number
of tickets sold goes down, the amount of
revenue sinks exactly to the same level.
If the public goes to the picture theatres
merely as a matter of patriotic pride, will-
ing to put up with any sort of film as long
as it is of native origin, all will go well
and there will be no diminution in the revenue
coming tio the government^ One cannot
help feeling that if the various native pro-
ducers would concentrate their efforts on
making better films instead of pestering their
governments with fantastic schemes of "kill-
ing off the American competition," they
would reach their goal much more quickly
and with a more lasting satisfaction. Amer-
ican producers, though they have to meet
heavier expenses all around, have never run
to their government petitioning it for help
and protection against the foreign-made films.
In the mean time, as one looks around
among the recent first-runs of the principal
producing countries of Europe, one cannot
help noticing a tendency to relapse to inferior
standards. A concern calling itself the
French-Anglo Film Company recently re-
leased a production called "Monte Carlo."
It was so bad that the Parisian press fell
upon it almost angrily. Even if the film
was only intended as an "ad" for the notor-
ious gambling resort it was done very badly.
Another French film upon which great
expectations had been placed is the
recent release called "Le Voyage Im-
aginaire." It turned out to be most mediocre
stuff, and being booked in close sequence
upon excellent American films the impression
it made was doubly painful. A German
company recently returned from India has
released a film called "The Light of Asia"
and supposed to represent the life and the
religious tenets of Buddha. The leading part
was taken by a genuine Hindoo, who im-
personated Buddha. There is no question
that everybody connected with the produc-
(Continued on next page)
420
MOVING PICTURE WORLD
December 5, 1925
Seider Tells N. J* Showmen
Arhitration Seems Possible
HOPE that negotiations now progressing
between the national exhibitor organi-
zation and the Hays office may mater-
ialize into protection for the independent
exhibitor from oppressive encroachments,
which the speaker termed one of the direct
causes for over-seating and impoverishment
of box offices, was expressed by Joseph M.
Seider in an inspiring report to the director-
ate of the Motion Picture Theatre Owners
of New Jersey, of which he is president.
Mr. Seider's' clear definition of "the menace
to theatre interests which is hidden in clauses
of the proposed amendments to the copy-
right law" caused the New Jersey directors,
meeting on November 19 in the Alexander
Hamilton Hotel, Paterson, to realize the
immediate need of • individual communica-
tion with their respective legislators before
these federal law makers leave their homes
for the Congressional hall.
The directors were especially jubilant over
Mr. Seider's report on power rates, which
indicates the bringing to a successful close
of one of the stiffest fights ever conducted
by any state organization in the country.
William Hunt of Wildwood, owner of
twelve theatres, reported that as the result
of the intensive and special campaign to
force the electric companies' hand on the
power rate, certain concessions had been
made to him which have resulted in his sav-
ing $350 a week on his houses.
From other reports rendered at the meet-
giiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiniiiiiiiiiiiiiu^
I Organize Abroad |
1 r-jr^ HE representatives of the principal g
H X American film companies in Italy i
M have jrganized on the plan of the Mo- |
S tion Picture Producers and Distribu- 1
H <ors of America, Inc. In reply to their g
S <-equest for advice and useful informa- 1
i tion, F. L. Herron, head of the Foreign 1
I Department of the M. P. D. A., ha* |
B avritten them an encouraging letter I
1 supplying them valuable material for |
H an effective organization. M
g Although there are some Italian mem- 1
m bers, the majority of the members 1
g represent American concerns. Metro- g
1 Goldwyn is represented by Messrs. |
1 Thomas Hale and F. Curione, United |
H Artists by the dean of Italian-Amer- g
E ican film men, Mario Luporini; Fox by i
g Mr. Fuhs, Universal by £. Raphael, f
B Paramount, represented by Messrs. s
M Suami and Aboaf, at first joined out i
B later withdrew. 1
B Conditions in Italy have made co- i
S operation among the responsible com- 1
B panies an absolute necessity. Prints M
g were ruined by the score and there was l
1 an alarmingly large "business" done in M
B duping films. Involuntary credits of §
I six and seven months were nothing 1
S unusual. The new organization will 1
I be a benefit to the entire industry, |
B working for higher standards of com- |
I mercial honesty. The art of exhibition, i
I by the way, is at its lowest ebb in |
1 Italy, a fact which keeps thousands |
3 upon thousands of prospective patrons |
B from the box office. g
piiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiuiiiiiiiiiiiiiiiiiiiiiH^
ing it is indicated that many of the bigger
power plants in the state are surrendering
to the fight waged by the exhibitors. In
view of this fact and the additional know-
ledge that but a few of the smaller com-
panies besides the Public Service Corpora-
tion are still 'holding out,' the directorate
decided to engage the services of Aaron
Dawes, an attorney of Trenton, to help
finish the battle. The final skirmish will
take place very shortly before the Public
Utility Commission. After it the director-
ate feels assured that entire New Jersey
will be free from a situation which has
been a serious drain for years.
Vigorous opposition was recorded against
the action of Famous Players-Lasky in ar-
ranging non-theatrical showings for "The
Ten Commandments," particularly in South-
ern New Jersey. It was the general opinion
of the directorate that an appeal shall be
made to the Philadelphia Board of Trade.
National President R. F. Woodhull ampli-
fied Mr. Seider's observations about the
Hays-M. P. T. O. A. negotiations, in that
he urged all members of the New Jersey
organization to be always fair and upright.
The Sunday opening problem was dis-
cussed by Joseph Bernstein of Jersey City.
Mr. Bernstein, who has been an exhibitor
only a comparatively short time, lauded the
work of the state organization and ex-
pressed his intentions of joining the rank
of its real fighters for Jersey justice.
The guest of the directorate at this ses-
sion was Sam Bullock of the M. P. T. O.
of Ohio. Mr. Bullock laude^ the advance-
ment of exhibitor organization in his home
state. He originally started business in Pat-
erson. The directors were loud in their
praise of Peter Adams, whose guests they
were in Paterson.
First ISIational Men
Qive Eschmann
a Shotgun
APPRECI.^TION of the fair treatment
they have received under his leadership
during the past two years and a half that he
has been general manager of distribution
of First National Pictures, members of the
New York exchange presented E. A. Esch-
mann, new United Artists' director of dis-
tribution, with a Parker double-barrelled
shotgun, -one of the finest English guns.
The letter accompanying the gift read:
"The boys of the sales department of the
New York exchange, wishing to show their
appreciation in being associated with one
of the squarest shooting executives that it
has been their pleasure to work with, ask
you to accept this gun, with the hope that
you will be able to shoot as straight and true
during your hours of recreation as you have
in your business dealings."
The signers were Stanley W. Hand,
branch manager; A. M. Weinberger, W. G.
Roosevelt, A. F. Hickox, Howard Levy,
Wendell G. Shields, Samuel Lefkowitz, Clive
Waxman, Herman Goldman, E. C. Bull-
winkle, Jack Zurick and William A. Ben-
son.
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Incorporations
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Four compnnies entered the motion pletnre
baalness in Nefr York Stnte during the paat
week, according to papers filed with the
"ecretary of ntate. the umonnt of capitalisa-
tion of one company being anthorlzed at
$.'S»U,00O. Thin company will be knovra as
the Beatrice Fairfax Pictures, Inc., with Mil-
dred Singer, E. G. Adrlmon and Morris Vogcl
of New York City an directora. The other
companies, which did not specify the amount
of capitalization werei F. S. & S. Corpora-
tion, with Mux Shelnart. H. J. Freedraan, of
Brooklyn, and F. V. Goldstein, New York Cltyi
Trl Boro Theatres, Inc., H. R. Grossman.
Jnllns Joelson, Harmon YaiTe, New York
City; H. M. B. Trading Corporation, H. G.
Bailey, A. W. Barmby, LIda McCord, New
York City.
Seven companies incorporated In New York
State two weeks ago. The companies, with
the names of the directors and the amonnt
of capitalization where such is stated In the
papers filed, arei Forbell Film Exchange,
Inc., $10,04)0, Samuel Seplowin, Gusalc and
Frances Farbstein, Brooklyn; Emblem Film
Exchange, Inc., Harry Lewis, Grant Hoerner.
Henry Herbmn, New York Cityi Joel Coward,
Inc., with Joel Coward, J. C. Wilson, New
York City) Lester Donahue, Gloucester, Mass.i
Golson Theatrical Realty Corporation. $3Sr-
000, Samuel Goldstein, Louis Sonenberg,
Cecilia Baer, New York City; Entertainment
Ilctures Corporation, Jacques Kopisteln,
Michael Moran, New York City; Joe Rock.
Hollywood, Calif.; F. A. Russo, Inc., 910,000,
F. A. Russo, Robert Zink, William R. Zink.
Brooklyn; W. and H. Amusement Corporation,
9:25,000, Abraham Weinstock, Morris Harris,
Hugo Pollock, New York City.
The Security Pictures Company, Cleveland,
Ohio, has filed articles of Incorporation which
show n capital of 910,000, the Interested
parties being George S. Spencer, N. T. Har-
rington, Lee \\. Chapman, Oscar Stettler and
Foster Hathaway.
'Tatriotic Week''
(Continued from preceding page)
tion, which was made in India, worked hard
and conscientiously, but the entertainment
value of the film takes a lot of finding. The
Germans call it a "Kultur" film and it may
be all of that, but as a dramatic feature in
even a second-class house in the States it
seems a distinct improbability.
The Germans are inclined just now to go
in for military and historic films which have
little value for the foreign markets. There
are two productions that seem promising.
One which has just been released is a comedy
based on the stage play of Franz Molnar,
"The Bodyguard," and the other is still
in the making, a film version of "Faust,"
in the studio of the Ufa, which is being di-
rected by the director of "The Last Man,"
F. W. Murnau. "The Bodyguard" is well
done in most respects and will stand being
judged by American standards. "Faust" it
being made on a very large and sumptuous
scale. Some new photographic tricks are to
be tried in "Faust" and sensational effects
are anticipated. The leading part, curiously
enough, is taken by a Swedish actor. "The
film will be released in two or three wefiM-
McRAE HEADS "U" CITY PLANT
Confirmation has just been received at thf
Universal home office that Henry McRae, •
veteran Universal director and studio executive
has been elevated to the post of General Mana-
ger of Universal City, by Carl Laemmie, tht
Universal president. McRae takes the plte<
of Raymond L. Schrock, who recently resigna4>
and will have complete jurisdiction of the vttt
studio plant, located in the San Fernando VfK
ley, 16 miles out of Los Angeles.
December 5, 1925
MOVING PICTURE WORLD
421
Netu Associated Sales Appointments
THESE are fast-stepping days at the
Associated Exhibitors home office, as
evidenced by a budget of appointments
made public this week by E. J. Smith, gen-
eral sales manager of that organization.
Three new district sales directors and an
equal number of territorial managers are
listed in the latest anouncement, giving proof
of the pace that E. J. Smith has set for
the sales end of the Oscar Price-P. A.
Powers distributing machine.
Probably most prominent in the news items
because of his world-wide film experience
and extensive acquaintance in the trade is
the acquisition of Dan B. Lederman. Mr.
Lederman, probably among the best known
of the Universal veterans, has been ap-
pointed district sales director covering the
following Associated offices: Minneapolis,
Omaha, Des Moines, Oklahoma City, Kansas
City, Denver and Winnipeg.
Before the stir in film circles occasioned
by the name of Dan B. Lederman had sub-
sided. General Sales Manager Smith had
added another live morsel of news to his
budget by closing with Lester Theuerkauf
for the post of district sales director cover-
ing the Far-West offices : Los Angeles, Salt
Lake City, Butte, Portland, Seattle, San
Francisco, and Vancouver.
Mr. Theuerkauf was formerly general
manager of the Universal West Coast thea-
ters in addition to service that earned him
high ranking as a sales executive while
handling the Universal Los Angeles office.
In his new post at Associated he succeeds
Oren F. Woody, resigned.
Lew Thompson, well known by theatre
owners throughout the Middle West, is the
third district sales director to be annnounced.
He will be in charge of the Cleveland, Pitts-
burgh, Cincinnati and Detroit offices.
Philadelphia, Chicago and Charlotte are
the Associated Exhibitor offices to have new
managers named this week, following upon
an anouncement last week that told of new
directors for as many other offices.
J. S. Mednikow is the new Chicago man-
ager, coming to that post from the Universal
organization. Mr. Mednikow's film experi-
ence has been all-around, starting when a
DAN B. LEDERMAN, District Sales
Director, Associated Exhibitors.
Lederman, Theuerkauf
and Others Are
Named
youngster as a projectionist, later to take up
selling with the Celebrated Players Corpora-
tion. Merit soon brought him to the top
as sales manager of the Friedman exchange,
where he remained for eight years before
joining the Universal Chicago organization.
From Philadelphia to service abroad in
almost every Continental European country
and then back to Philadelphia is the record
of the new Associated Exhibitor manager for
the Quaker City office. A. Blofson, Mr.
Smith's appointee, was in charge of Uni-
versal's Philadelphia office when Carl
Laemmle drafted him for an important job
assisting Mr. Smith in Europe. Mr. Blofson
was general manager in France for Uni-
versal, with supervision over all of Latin
Europe.
Raleigh T. Good has been named to suc-
ceed Phelps Sasseen as manager of the
Charlotte branch. Mr. Good started in the
film business seven years ago with the old
Mutual and has seen service with Fox, F.
B. O. and Universal.
It is an indication of the quality of sales
organization being built up for Associated
by General Sales Manager Smith, as well
as a tribute to that executive's personal
qualities, to note that practically all of the
men named in recent weeks as additions to
his staff have been shoulder to shoulder with
him in past sales efforts and are now en-
thusiastically rallying to the banner of a
commander in whom they have faith.
These are busy enough days for the Asso-
ciated sales chief between building up the
selling force that is to keep pace with the
new ^Associated spirit and filling the gap
left by the resignation of John S. Woody
insofar as the handling of sales is concerned.
He found time, however, to express his ap-
preciation of the loyalty shown by the men
who are gathering around him and, in re-
sponse to a query, to outline the remark-
able film career of the new mid-western sales
director, Dan B. Lederman. In announcing
the appointment, Mr. Smith added the fol-
lowing comment:
"Mr. Lederman is one of the real pioneers
of the picture business. Starting in the Omaha
territory almost twenty years ago, he formed
the first chain of the theatres west of the
Mississippi River. Later he was connected
with the General Film and Mutual Film com-
panies as managers of various branches.
"When the Universal Film Company was
formed, Lederman joined Carl Laemmle and
has been with him ever since. Seventeen
years ago he was manager of the Universal
branch office in Des Moines. Later he came
to New York as special representative. At
one time he was assistant to Mr. Laemmle^
Then he was sent into foreign fields and
opened all of Universal's Brazilian offices.
Recently he has been manager of the Uni-
versal home office.
"Mr Lederman will be remembered by
hundreds of exhibitors in the Middle West
and his appointment will be welcomed. He
was formerly one of the most popular ex-
change managers in the Middle West. He
combined a thorough knowledge of the busi-
ness with a remarkably pleasing personality."
Norwalk, Conn,, Theatres
Sold to Danhury Showman
The Regent and Palace Theatres in Nor-
walk. Conn., have been sold by Charles and
David Esterson, of the Regent Theatre Com-
pany and the Stanley Amusement Company
to Andrew J. Collins, owner of the Empress
Theatre in Danbury. The price is said to be
more than $200,000.
Moving pictures will be continued by the
new owners, although it is also announced
that more legitimate attractions will be added
to the programs. Vaudeville also will be a
feature. The Estersons purchased the Regent
Theatre in 1922, taking over the Palace a
month later.
Mr. Collins, the new owner, is an expe-
rienced theatrical man, having been asso-
ciated with the business for several years.
HURT BY EXPLOSION
Eugene Gerbase, manager of Universal in
Denver, Col., had a narrow escape from
serious injury a few days ago. He was
tending his furnace at home when an ac-
cumulation of gas exploded and burned him
about the face and shoulders. The injured
part of his body is plainly noticeable al-
though it is hoped that the healing will leave
no scars. The accident did not confine him to
his home, as he was on the job as usual
ever since the accident.
UNIVERSAL BUYS THEATRE
Si Charnisky has sold a two-thirds inter-
est in the Capitol Theatre at Dallas, Texas,
to Universal Pictures Corporation fv.*" $92,362
and will retain a one-third interest and the
management. Ray Stinnet, president of the
Capitol Amusement Company, has resigned
but will continue in an advisory capacity,
and Miss Jean Darnell will be retained as
director of publicity.
/. S. MEDNIKOW, Chicago Manager,
Associated Exhibitors.
422
MOVING PICTURE WORLD
December 5, 1925-
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I Adding Theatres |
1 /Tn HE American Theatres Corpora- 1
g JL tion, of which Joe Hopp is presi- g
I dent and Charles Casanave booking 1
I manager, is adding more theatres to g
H its circuit every week. g
I During the past week, the Echo at g
g Des Plaines, HI., under the direction i
I of H. L. McGee, the Polo at Polo, 111, |
S under the management of Walter J
I Young, and the new Paris, 111., theatre |
i under the B. Vought management have i
g joined the American cricuit. g
g This gives them thirty-eight theatres 1
1 in the American booking circuit, and 1
1 several more have signified their in- 1
M tention to come in before the end of g
B the month, according to the manage- 1
1 ment. |
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First National Sued
For Injunction and
An Accounting
TIE First National Pictures, Inc., is de-
fendant in a suit filed in the New York
County Supreme Court by the Osida
Productions and George Fitzmaurice Pro-
ductions, Inc., for an injunction and account-
ing of the three last Samuel Goldwyn re-
leases through First National, "The Dark
Angel," "His Supreme Moment" and "A
Thief in Paradise." The document details
the Fitzmaurice contract with First National,
alleging that it required an advance of $300,-
000 on each picture and stating that "The
Eternal City" cost $355,531, "Tarnish" $247,-
520 and "Cytherea" $293,183. "The Dark
Angel" cost $300,475, it says, "His Supreme
Moment" $300,873 and "A Thief in Paradise"
$293,075.
The charge is made that the contract,
when renewed, allowed First National to
recoup any losses on two of the pictures
from the third and that a "conspiracy" made
the books show a loss on the first two pic-
tures of the second group, such losses to
be recouped from the earnings of "The Dark
Angel."
According to the complaint; the exhibition
value of "A Thief in Paradise" was reduced
from $1,200,000 to $900,000 and that of "His
Supreme Moment" from $900,000 to $800,-
000. The claim is made that First National
threatened to reduce the exhibition value of
"The Dark Angel;" also that the Fitzmaurice
pictures were sold with "inferior product"
and the rentals so allocated that the true
values were not obtained.
Samuel Spring, secretary and treasurer of
First National, replies: "Mr. Goldwyn's
charges are utterly unfounded. First Na-
tional acted within its rights and in a spirit
of perfect fairness and is perfectly willing
to meet Mr. Goldwyn in court, where it has
no question of the outcome."
STAY OF EXECUTION
A stay of execution has been granted by
County Judge Charles Hickey in the order
which he gave out last week directing the
sheriff to dispossess Allan Moritz from the
Ritz, formerly the Lumberg Theatre, in Nia-
gara Falls, N. Y., because of the non-pay-
ment of rent for several months.
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I Start Small Chain j
I Bob Wagner of Little Falls, N. Y, |
1 a veteran showman who handled the |
1 Gateway in that city for several years J
§ until the theatre was taken over re- m
1 cently by the Schine interests, will now g
B be associated with Cliff Servatius, for- g
g mer manager for Nate Robbins in 1
I Utica, in a chain of houses which may g
I number anywhere from four or five to g
J a dozen or more. Since Mr. Wagner J
1 left the Gateway and since Mr. Ser- g
1 vatius decided to divorce himself from g
1 the Robbins' interests, following their g
1 acquisition by the Strand interests, the g
1 two men have been quietly looking 1
g around for houses. The first of the g
i chain has been secured in Middleville, g
1 and the house, now closed during ex- 9
g tensive improvements, will be ready to 8
1 open on December 5. 1
g According to present plans, the two g
g men will secure their theatres from the g
g smaller places rather than the big citiet, g
I and in this respect they will follow the S
1 policy of William Smalley of Coopers- g
1 town, who has a chain of a dozen or g
g more theatres in villages. g
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Six New Neighborhood
Theatres Planned
for Omaha
SIX new neighborhood theatres are to
be erected in Omaha and completed
by next summer, according to an announce-
ment made by Sam and Louis Epstein, Soutb
Omaha realty operators. Each of the six
theatres is to cost $50,000. The contract
for the first of the six to be built has al-
ready been signed, Contractor Alex Beck
of Omaha getting the contract. This thea-
tre will be at Sixteenth and Corby Streets.
Each of the six theatres will have a seat-
ing capacity of 750 persons. The plans for
the first theatre calls for eight exits, the
idea being to make it easy to empty the
house in case of emergency. The most
modern design and lighting system will be
used throughout.
Each theatre will also have a nursery
where parents may leave small children in
the care of competent attendants. This will
be the first time this feature has been worked
out in any Omaha theatre. The projecting
room and projection equipment will be of
the most modern design and of fireproof
construction.
The Epstein brothers, besides operating
in real estate, own the Orpheum and Rose-
land Theatres in South Omaha.
ASCHERS TAKE OVER PARTHENON
Ascher Brothers have added another thea-
tre to its rapidly growing string of Chicago
theatres. They have purchased the Parth-
enon Theatre in Berwyn from S. J. Gregory
and took control on November 23. This is
one of the largest and most beautiful of Chi-
cago's suburban theatres and it will be num-
ber fifteen in the Ascher string. George
Laing of the Ascher office is re-arranging
the policy of the theatre, and Lewis P.
Newhafer, general manager for Aschers, will
personally direct the administration and en-
gage the new staff.
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j A New I
I Moving Picture World j
I Service |
I /'^\ N the page opposite. Moving Picture World begins its news |
I service, |
I Reviews from the Screen Viewpoint |
I of Pls^s, Books, Stories, Operas |
I ' By Gray Strider |
are memy producers, scenario heads, directors and stars who |
I , ar6 vitztlly interested in the problem of finding suitable screen material. |
I What they find and what they make vitally concerns the exhibitor, |
I so that this new department will be an aid to niany elements of the |
I inAtttry. |
I "Reviews from the Screen Viewpoint" is designed to supplement |
I existing forms pf research. On Broadway plays it will be of particular |
I ; interest to those'.'on the Coast who do not get a chance to smalyze the |
I stage producticHis from the {ncture point of view. |
I , . Miss Strider comes to,Mwing Picture World well equipped for her |
I 3 job. She knows the field* «je is analyzing, and the screen for which |
I she is analysing thoseijields. |
I We ask your *c<r-operat ion in making her department a real aid to |
I the industry.— THE EDITOR. |
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December 5, 1925
M J I- : .\' G PICTURE WORLD
423
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I Reviews from the Screen Viewpoint |
I of Plays, Books, Stories and Operas |
I By Qray Strider |
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THIS Department is being inaugurated with the desire to bring to all in-
terested readers of Moving Picture World a fresh viewpoint on screen
material. Most of the Broadway productions will be covered, whether
they are considered screen possibilities or not, so that interested readers in and
out of New York may have a definite idea of the latest stage presentations.
No doubt some of the stories and plays dealt with here have already had
consideration. Anyhow we want to give you our ideas which will not be the
stilted words of a bored and weary literateur, but the reactions of normal
people whose emotional relaxations come when they are seated in the unob-
servant movie darkness.
These seeking ones — the harrassed mother who steals away an hour from
fretful children, the factory girl, trying to silence the interminable din in her
ears, the husband whose shrewish wife never permits a moment of soul peace,
the unhappy little rich girl whose only knowledge of mother love may come from
a "Stella Dallas," the society woman sick of false fronts and mercenary com-
pliments, the sensitive business man longing for something besides business,
the old men and women, pushed aside by hasty modern life, a bit puzzled over
it all — these types are the ones whose wishes we are going to respect and not
the super-hyper-educationally stuffed few who have more interest in posing
than in living, more regard for high ( ?) art than for humanity, and more praise
for a futuristic idea which they can't quite grasp than for an honest human
emotion.— GRAY STRIDER.
In a Qarden"
IN Philip Barry's so-called comedy which
Arthur Hopkins is presenting at the Ply-
mouth Theatre, Laurette Taylor, the wife,
Frank Conroy, the husband, Louis Calhern,
the lover, and Ferdinand Gottschalk, the
family friend, romp over the stage in a
little metaphysical mess which wouldn't bring
a nickel into any movie box office short of
burlesquing the whole idea or insulting Mr.
Barry by dressing up his effort with a few
Chinese wars, a train wreck and a happy
ending.
It's our old friend the triangle decked out
in store clothes. The successful writer and
devoted husband, Adrian Terry, decides to
give up writing about life and live it instead.
Lissa, his wife, is overjoyed but the old
friend, Roger Compton, is disgusted. He
blames Adrian's marital happiness for this
decision and trying to force the husband
back to his work makes him bitterly un-
happy by telling him that Lissa, before her
marriage, had a very romantic half hour in
a moonlit garden with Norrie Bliss, who left
the next morning to take up his decorative
duties in the American Diplomatic Servcie in
China. To make things really good, it de-
velops that Norrie is arriving that very after-
noon from a seven years' absence — to spend
a few days with the happy Terry family.
The logical husband, accustomed contin-
ually to dissecting cause and result erects a
replica of the garden in his library and plans
to have himself called away so Lissa and
Norrie may find themselves in the old set-
ting and discover a romantic incident can't
repeat itself after such a long time. Adrian
hopes to disprove Roger's theory that every
woman is mentally the mistress of the man
who first brought her romance.
But Lissa has a neurotic complex which
only a day over, the wash tub can cure.
She yearns for "unreason" and "unryhme."
She wants "yellow ducks" and "kings but
not cabbages;" "a baby and a staf."
Adrian doesn't prove anything and the
third act finds three of the most undecided
people I have ever seen. The lover leaves to
wait for the wife — forever, if ever ; the wife
departs for strange parts because she doesn't
know which man she loves and the husband
is left lonesomely and savagely tearing down
the perfumed mimosa from the unhappily
constructed garden wall.
And a bad time was had by all, which
shouldn't be duplicated on the screen — but if
it is, be sure to get Ferdinand Gottschalk.
He, if anybody, might help the slender idea
to survive.
"TKe Wind Bloweth"
"T^HIS book of Donn Byrne's is so crammed
with life — color, beauty, passion, diver-
sity of characters and scenes — that it couldn't
help proving an artistic triumph as well as a
box office success. As said above, this may
be material that has had consideration, but
it is good material and we are glad to give
our viewpoint on it.
You might have to change the title and
have the hero's culminating romance come
to him before he reaches forty — instead of
after — but with the exception of these minor
details, the story will unroll itself.
"O God, my loved one, that you and I
were in Dublin town! Or on a white strand
where no foot ever touched before. Day in,
night in, without food or sleep, what matter-
ed it? But you to be loving me and your
white arm around me so generously" was
one of the songs of the Gaelic poet, Colquitto
Campbell, who at his end had only his death-
less poems to bequeath to his little son,
Shane Campbell.
Shane lives in the glens of Antrim with his
cold Huguenot mother and his two uncles,
Robin, an immense learned man, and Alan,
the greatest sportsman of all Ireland. He
gets the salt water itch in his veins and goes
to sea instead of to college. Around the
Horn fighting the sails, in the horse latitudes
with no brea^ stirring, in the night watches
off the Azores, he grows to manhood, ideal-
izing women as grand princesses, only to
reach port and find them common drabs.
Everything palls in the foreign ports where
the coral waters swish sluggishly and he
sees a mirage — a home thatched and white-
washed with a cobbled garden, a wife dream-
ing over the half door, and within a cradled
child and drowsing dog.
He goes home and is rushed into a mar-
riage by pretty, sullen-mouthed, red-ftaired,
dowerless Moyra Dolan, and her lying,
cheating hag of a mother. It's Moyra's only
chance — "And if the Queen of Sheba and
she having nothing but her shift were to
offer herself iitnnarriage to a strong farmer,
he would refuse her for the cross-eyed wo-
man in the next town-land who had twenty
acres and five good cows."
Titles come ready made for a picture from
the pages of the book. Shane's dream house
proves a strange dwelling, his wife a cole
woman who dies two years later in a fit of
temper while beating her husband's faithful
dog.
The soft rain falls as Moyra is lowered in-
to a rectangular slot in the ground and the
not-yet twenty-two year old husband is left
with a dumb wonder which only the great
sea with its crisp winds and treacherous
sliding icebergs can cure.
Shane searches years for his true love,
and finds her. But first he has two romances
whose exquisite tragedy can scarcely be
equalled ; with Claire-Anne, Mouth of Honey,
whom he meets and kills in Marseilles — and
with Fenzile, daughter of a Druse chieftan
in Beirut, who leaves him for a huge, white-
robed, turbanned wrestler whom Shane has
crippled for life.
This story is too beautiful to smudge up in
a few words, and we can't do it. But Shane
finds his relil love, a strange, dark womanT—
one of the' greatest Shakesperean actresses
the world has ever seen — ^back in Ireland.
And he proposes to her in the sea aS she
jumps off a sailing ship full of guns which
they have just brought back from St. Peters-
burg to aid an Irish rebellion. She fights
him terribly and this strong man says :
"Granya, if you don't keep quiet, I'll have to
hit you . . ." He drags her back on board
and sends for the parson.
"Go below, Granya, and get those wet
things off — '
And this unconquerable woman answers
meekly "Yes, Shane— Very well Shane."
It's a great book, laying Ireland's pulse
bare on the pages, and not only Ireland,
but the sea; Marseilles where Pontius Pilate
was judge after his Judea tragedy; Beirut
with Arab shepherds, Greek priests, veiled
women, and. donkey boys ; Baltimore like a
sweet old lady; Rio, like some sparkling
jewel; Lisbon, quiet as a cathedral; and the
end comes within the sound of our own
Broadway with its clop-clop of hansoms, its
tram cars with their tired horses and its
hawk-eyed comniercial men. Shane sits there « "'^
quietly in the twilight dusk of his New York
drawing roon^,.and down the stairs drift the
high voices of, his two children— his and
Granya's saying, "Our Father which art in
Heaven."
A wonderful orchestration, woven around',
the old Irish melodies and the masic of , the »
sea, could be made £or'';?Th&,'AViTi4= SldMv°^°- -j>i
eth." •;.;>i ,. ' ,h )on e'irf a
Somebody, besides making Vai Io*<<^ «lfehei>-^'
is certainly going to. send forth a:!%>d»i 3«
picture into the world.
424
MOVING PICTURE WORLD
December 5, 1925
2M0RY JOHNSON'S PRODUCTION, "THE LAST EDI TION," for F. B. O., has many tense moments. This is one, as
shown at the recent New York City premiere at the B. S. Moss Cameo Theatre.
Fox Announces Big December Schedule;
"The Golden Strain" Included in List
IN addition to the big Christmas special,
"The Ancient Mariner," Fox Films' De-
cember schedule contains three feature
pictures based on red-blooded American fiction
and one picturization of a John Golden stage
hit. Second in importance to the Christmas
picture is "The Golden Strain," the first of
the four Peter B. Kyne stories to be brought
to the screen this season by Fox. This will
be presented for New Year's week.
The Fox short subject program contains
another two reeler in the Van Bibber series
based on the stories by Richard Harding Davis,
two Imperial Comedies and two Fox Varieties.
"When the Door Opened," based on James
Oliver Curwood's thrilling story of the North
Woods, opens the month on December 6. Jac-
queline Logan wins new laurels in the role of
the French Canadian heroine. Walter Mc-
Grail, Frank Keenan, Margaret Livingston,
Robert Cain and the big police dog, Prince
Hoyal, are in the supporting cast. With such a
cast and the background of the Canadian North-
west, Reginald Barker, who directed, has pro-
duced a masterpiece. The flood scene is one
of the greatest ever screened.
Two pictures are scheduled for December
13 — "Wages for Wives" and Buck Jones in
"The Desert's Price." "Wages for Wives" is
the screen version of the Golden stage hit,
"Chicken Feed," written by Guy Bolton. Jac-
queline Logan plays the role of the bride, and
Creighton Hale is the bridegroom in this merry
drama of the family bankroll. It's a box-office
cast, with Earle Foxe, Margaret Livingston,
Zasu Pitts, Margaret Seddon, Qaude Gilling-
water, David Butler and Dan Mason in the
principal supporting roles. Frank Borzage has
directed with the skill he demonstrated in
bringing "Lazybones" to the screen.
Buck Jones gives a realistic portrayal of
the hero created by William MacLeod Raine
i)i his novel, "The Desert's Price." Florence
Gilbert, "the Van Bibber girl," plays the lead-
ing feminine role, with little Edna Marion in
the second lead. Montague Love and Arthur
Houseman divide the villainy effectively. The
story gives Buck ample opportunity to ride
and fight. W. S. Van Dyke directed.
The big event of the month will be the
showing of "The Ancient Mariner," based on
Samuel Taylor Coleridge's great poem, on De-
cember 20 for the holiday season. Paul Panzer
plays the title role in the fantasy sequence
directed by Henry Otto, with Gladys Brock-
well and Vivian Oakland in si;pport. In the
modem sequence Clara Bow is the heroine.
Earle Williams, hero of many leading roles,
has turned villain. Leslie Fenton plays the
juvenile male leading role, Nige de Brullier is
the mariner of the modern story, which was
directed by Chester Bennett. Fox Films is
putting over a big exploitation campaig:n tied
up with schools, libraries and newspapers.
The first of the four original Peter B. Kyne
stories to be picturized by Fox Films is "The
Golden Strain," a story of the old West,
scheduled for December 27. Victor Schert-
zinger has had a large company at Fort Hua-
chuca, the historic old post of the 10th U. S.
Cavalry, making the outdoor scenes. Madge
Bellamy is the belle of the post and Kenneth
Harlan plays the role of a dashing young cav-
alry officer. Ann Pennington, Hobart Bos-
worth, Frank Beal, Lawford Davidson and
Frank McGIynn, Jr., play the other principal
roles.
Earle Foxe, star of the Van Bibber comedies,
strays into Paris as "A Parisian Knight," in
the latest of this series of inimitable two-reelers
to be released on December 13. Florence Gil-
bert and Frank Beal continue in the principal
supporting roles. This was directed by George
Marshall, the Fox comedy chief.
For December 13 Fox has also listed "Heavy
Swells," an Imperial two-reeler. Gene Cam-
eron and the petite Edna Marion are the
newlyweds in this sea-going comedy, which
Henry Lehrman directed. Tom McGuire and
Fdna Boland are in support.
Sid Smith and Marion Harlan are all up
in the air in "The Plying "Fool," another "Im-
perial Comedy directed by Lew Seilor, which
is scheduled for December 27. Harry Woods
is the villain.
Two Fox varieties, one reel armchair jour-
neys through the world we live in, are on the
December list "Toiling for Rest," depicting
strenuous vacationists climbing mountains, will
be released on December 13. "Iron Trail
Around the World" is scheduled for December
Rogell Leaves Universal
Albert Rogell has resigned from Universal
City. The young director who first came
into prominence as the discoverer of Fred
Thompson and later brought Reed Howes and
Billy Sullivan to the front, has been under
contract at Universal for almost six months.
During this time, he directed Art Acord in
one picture and Jack Hoxie in four, of which
the latest, just completed, is entitled "The
Grinner." Rogell made an enviable produc-
tion record on each of these pictures, in each
case besting the estimates of time and money
as worked out by the studio's production de-
partment. His resignation was tendered be-
cause of the lack of opportunity which he
saw at Universal, where he was kept making
Westerns, when he feels that his forte is
comedy drama.
Finishes Sea Film
Kathryn McGuire has finished her work in
the leading feminine role of "The Phantom
Pilot," the Sovereign Production filmed with
the cooperation of the United States Navy,
under the direction of Harry Moody, for
independent release. During the course of
the story. Miss McGuire had her first air-
plane ride and made her first trip to sea on
a battleship, the U. S. S. Pennsylvania. This
marks her first appearance in a sea picture
since her engagement with Buster Keaton
in "The Navigator."
December 5, 1925
MOVING PICTURE WORLD
425
"The Road to Yesterday" Scores Big Hit
At Philadelphia and Los Angeles Premieres
ACCLAIMED by the press and the pub-
lic as one of the finest pictures of the
current season, Cecil B. De Mille's first
personally directed independent production,
"The Road to Yesterday" registered a de-
cided triumph, last week during its premiere
presentations at the new Figueroa Theatre
in Los Angeles and The Stanley in Phila-
delphia.
Joseph Schildkraut, featured player in the
production, appeared in person at the hrst
two evening showings at the Stanley Thea-
tre and was accorded an ovation at each ap-
pearance.
Frank Eeuhler, general manager of the
Stanley Company of America, presented
Schildkiaut in an address in which he re-
ferred to him as "one of the ablest stage
players in the country whose genius was
displayed to the full in the picture about
to be projected."
In his speech, Mr. Schildkraut paid a tri-
bute to the genius of Cecil B. De Mille, both
as playwright, actor and producer which
was warmly applauded. He said that with
such able men producing pictures, the silent
drama was being placed upon a high pedestal
of art. He told of the realism of the rail-
road smashup shown in the production and
how hard the players worked to make not
only this scene, but that of the duel abso-
lutely realistic, and in the performance of
which all personal risks to life and limb
were forgotten.
As an expression of gratification over the
audience reaction to "The Road to Yester-
day," Jules E. Mastbaum, president of The
Stanley Company, wired congratulations to
W. J. Morgan of Producers Distributing Cor-
poration in which he said :
"Road tq^ Yesterday opened today at Stan-
Icy Theatre — capacity and enthusiastic au-
diences at very performance. Picture ac-
claimed one of finest of season. Cecil B. De
Mille and all concerned are to be congrat-
ulated on production which has every ele-
ment that makes for delightful entertain-
ment— Joseph Schildkraut star made personal
appearance — won audience with his person-
ality even as he did with his excellent act-
ing in picture."
(Signed) Stanley Co. of America,
JULES E. MASTBAUM, President.
'99^44/100% Pure |
I Laughs AwaitYoul*^ |
One of the slogans suggested i
by the Short Feature Adver- |
tisers* Association for Na- 1
tional Laugh Month that will |
bring 'em in for you during |
January, 1926. I
f Book for National Laugh I
I Month with a Smile!
IliliilllllllllilllllH^
The picture not only scored a decided hit
with the audiences but the press was unan-
imous in its praise. The Philadelphia Pub-
lic Ledger said in the course of a long re-
view that "The Road to Yesterday" certainly
should be included among the "ten best" of
the season and continues with : "It is a
great pleasure to report, that for once the
picture has all the honors on its side. It is
elaborate, as all De Mille productions usually
are, and every scene, every incident, is done
in good taste. There is a richness of ma-
terial and an almost embarrassing amount of
fine action. Certainly, the five outstanding
members of the cast deserve the highest
praise." i.-j^
The Philadelphia Sun reviewer writes that
"the picture is far superior to the stage
version upon which it is based," and warmly
praises both the production and players.
The Evening Ledger referred to the pic-
ture as "typical of the artistry of Cecil B.
De Mille" and "excellent acting which leaves
a tremendous impression of a story quite
different from the usual photoplay."
The Philadelphia Inquirer said: "It is a
powerful picture and has a notable cast.
Joseph Schildkraut, as Kenneth, gives a stim-
ulating, vivid and forceful performance.
Jetta Goudal, as Malena, and the gypsy is
excellent. Vera Reynolds makes the role
of Beth emotional and interesting. William
Boyd, as Jack, gives to his part a clean-cut,
gripping impression. Trixie Friganza adds
to the comedy. Careful attention to details,
and the fanciful environment makes this
photoplay a splendid success."
The Philadelphia Record reports : "De-
serves to rank with the best by Cecil B. De
Mille. * ♦ * De Mille did not write the
play — that he resurrected from the stage of-
ferings of a score of years ago — but he did
generously and lavishly and brilliantly put
into the screen production many of the re-
sources of his large photoplay 'plant' and
the vast experience he has had in the mak-
ing of screen successes."
The Evening Bulletin says : "The film
presents a delightful fantasy through the
medium of a cast of more than usual ability."
The Los Angeles premiere of "The Road
to Yesterday" also marked the formal open-
ing of the "palatial" new Figueroa Theatre
and the occasion was a brilliant affair in
the amusement life of Los Angeles. The
enthusiastic reception of the production was
a duplication of Philadelphia's open armed
acceptance and the California critics vied
with their eastern brothers in showering
praise upon the picture.
Florence Lawrence, in The Examiner, said :
"De Mille has introduced so much spell-
binding melodrama and fast action that the
presence of a theme may easily be forgot-
ten unless you want to remember it. Jeanie
Macpherson and Beulah Marie Dix have
linked up the two periods with a sensa-
tional climax which has rarely been equalled
on the screen. The train wreck promises
to bring cold thrills to the most hardened
of theatre-goers."
Kenneth McGafTey in the Illustrated Daily
News says : "Cecil De Mille shows more
stuff than he did when he was cutting stones
out of whole cloth. This story receives
careful and magnificent treatment at his
hands and the train wreck sequence sur-
passes anything of the sort we have ever
seen on the screen."
Edwin Schallert in The Times says : "The
picture works up to pitch of excitement with
the train wreck one of the most realistic
that has ever been filmed and evidences De
Mille's technical skill at its best."
Guy Price of the Evening Herald starts
his review by saying "The Road to Yester-
day" is the best picture Cecil De Mille ever
made and states he is willing to stake his
reputation on that statement. He refers
to the spontaneous applause which broke
out at the train wreck scene and says : "When
these folk break into enthusiastic praise
with pure spontaneity you may write it
down that the person being lauded has
achieved something worth while with a mas-
ter touch that has placed him on the top-
most rung of cinema fame. De Mille hai
evolved a screen offering that will live long
in the annals of art. It is gripping; con-
vincing; thrilling and heartrending."
Rupert Julian to Direct
H, B. Warner in "Silence"
Rupert Julian, who has just finished "Three
Faces East,^' directing the picture and also
playing the role of the Kaiser in the produc-
tion, is enjoying a brief vacation prior to
the start of his next picture for Cecil B,
De Mille. The latter part of this month he
commences work on "Silence,' Max Marcin's
greatm ystery melodrama, which has been
adapted for the screen by Beulah Marie Dix.
H. B. Warner, widly known stage star,
comes direct to the De Mille studio from a
year's triumph in New York in the stage
version of "Silence," produced there by
Crosby Gaige. He will play the lead in the
screen adaptation, under the direction of
Julian.
"3t's a Knockout"
3ays Photoplay Ma<^azine
THE CALGARY STAMPEDE— Vniwr sat
THREE ehct-rs (or Hoot Gibson and his clirctlor, Herbert
Itlachc' Of all the ciceUcnt Westerns that Hoot has
.appeared m, Ihts is by lar (he bc»t — in fact it's a knockout
The miction is decidedly ditTercnl from (he u&unt cut-and-
dried Wes(crns The most remarkable riding stunts arc per-
formed and we can jii»t imagine the shouts from the young
" (cllas" when they sec this \nd, grown-ups. don't miss ii '
426
MOVING PICTURE WORLD
J )eieiiiljer 5, 1925
Reports to Universal Indicate
' 'The Phantom ' ' Breaking Records
BOX-OFFICE reports reaching the Uni-
versal home office from theatres of all
sizes in all sections of the country in-
dicate that "The Phantom of the Opera" is
universally topping the excellent records estab-
lished by "The Hunchback of Notre Dame,"
its phenomenal successor on the Universal
"super" release schedule. Universal officials
are elated over the exceptional results with
"The Phantom," which they hardly dared hope
would equal "The Hunchback" figures, much
less surpass them.
An indication of how "The Phantom" is
breaking "Hunchback" records is contained in
the following reports recently received by the
Universal sales executives now made pub-
lic:
At Peery's Egyptian Theatre, Ogden, Utah,
"The Phantom" broke house records and this
despite the fact that theatre had unusual and
record-breaking business with "The Hunch-
back." The manager wired the following re-
port to Carl Laemmle, Universal chief:
"Heartiest congrtaulations to Mr. Laemmle
and entire Universal organization on 'The
Phantom of the Opera.' Opened yesterday to
biggest business in history of the theatre and
we have played practically all of the big
ones. Give us more like this and 'The Hunch-
back.' "
At the Martini Theatre, Galveston, "The
Phantom" topped "The Hunchback" by $600
despite the fact that it rained during the entire
engagement, and despite a higher scale of
prices for "The Hunchback."
In the big Stinnet & Charninsky house in
Dallas, "The Phantom" played rings around
"The Hunchback." Here is the report wired in
by the Dallas partners :
"Phantom" going bigger every day. Third
night of engagement cashier sold thousand
tickets in twenty-five minutes. Four hundred
stood through entire performance to see picture
and we turned away more than 1,500 people.
Played Saturday to 4,652 admissions — this
record for house — would have been twice as
many if we could have handled mob. Business
Sunday 430 admissions better than correspond-
ing day Hunchback — phenomenal I"
In the Plaza Theatre, Sioux City, la., "The
Phantom" established one of the biggest days
in the theatre's history, despite severe weather
conditions. The report is as follows :
"We packed them in today despite terrific
wind and snow and rain throughout entire
afternoon. Played to one of the biggest days
in history of theatre. Patrons loud in their
praise. We look for a record-breaking week."
In Orlando Flas., "The Phantom" played
to 40 per cent of the population in three days.
Similar reports reached the Universal home
office from Charleston, W. Va., where the
picture drew 15,484 admissions in three days
in a city of 39,678 inhabitants.
"The Phantom" is making excellent records
for itself in piling up high admission figures
even in small or comparatively small houses.
Universal ponts out. For instance, in the Co-
lumbia Theatre, Portland, Ore. it played to
3,615 admissions for the first day and 3,365
the second day in a 822 seat house. In Seattle
it played to 4,577 admissions the first day
and 4,652 the second day in a 1,074 seat house —
the Columbia. In Spokane it played to 6,505
admissions in two days in a 993 seat house —
The Clemmer Theatre. In the American Thea-
tre in Denver it opened with 3,941 admissions
and topped that with 5,157 the next day, the
biggest day in the history of the theatre.
1
NORMAN KERRY, star in Universal
pictures, is one of featured players in
"The Phantom of the Opera."
Only Woman in Cast
Wanda Hawley the Only Girl in "Combat"
New "U" Jewel Starring House Peter*
When "Combat," tlie Universal picture star-
ring House Peters is released, fans will wit-
ness something never before seen in a feature
length photoplay.
In the entire picture Wanda Hawley, lead-
ing lady, is the only girl to appear on the
screen. Not even a woman extra was used
by Lynn Reynolds, director of this rugged
tale of the lumber camp. The outdoor scenes
were made in the Plumas County, Cal., lumber
district.
Long, shots and closeups alike are jammed
with unshaven backswoodsmen of a poundage
that would rival the heaviest football team
in the country, and there is not a singlt feminine
figure, except Miss Hawley, in any -of the
scenes.
The cast includes, besides fifty of the hardest
appearing characters in the movies, Walter Mc-
Grail, C. E. Anderson and Steve Clemento.
Camera work on the picture was completed
early this week. Reynolds and the Universal
City Editorial Department are now busy whip-
ping it into final shape.
"THE CALGARY STAMPEDE" — That's a whirlwind of action, and you can
set^ that there's tense drama in it the way Hoot Gibson puts it over in Universal' s
feature of that title.
Neilan Signs Lewis
Will Be Featured in "Wild Oats Lane," a
Producer Distributing Corp. Release
Mitchell Lewis has ben signed by Marshall
Neilan for a role in the latter's production of
"Wild Oats Lane." Lewis at present is play-
ing one of the leading roles in "What Price
Glory" with the Los Angeles company. He
will be featured in the Neilan picture in a
cast headed by Robert Agnew and Viola
Dana and which also includes John P. Mac-
Swinney, Scott Welch, Jerry Miley, Mar-
garet Seddon and Robert Brewer.
The story was adapted to the screen by
Benjamin Glazer from Gerald Beaumont's
well known story, "The Gambling Chaplain.
It will be released by Producers Distributing
Corporation.
The cast of "Wild Oats Lane" contains
the names of three actors who have never
appeared on the screen before. John P.
MacSwinney, who plays the Chaplain, i»
well known on the stage.
December 5, 1925
MOVING PICTURE WORLD
427
Cummings Starts Filming
"Johnstown Flood" for Fox
"REGISTER AMBITION— 'is my
idea of how to put it into the lens."
Charles Murray, in the Metropolitan
production, 'Steel Preferred," is
speaking.
Next Barthelmess Picture
"Kid From Montana" Announced As Next
Release
"The Kid From Montana" has been sel-
ected as the next Richard Barthelmess pic-
ture for First National release to follow
"Just Suppose," according to an announce-
ment made by J. Boyce Smith, general man-
ager of Inspiration Pictures, producers of
the Barthelmess productions.
In the coming picture, an adaptation of the
novel "Q" by Katherine Newlin Burt, pub-
lished by Houghton, Mifflin Co., Mr. Barthel-
mess will have an opportunity to add another
to his long list of distinct characterizations
■which have marked him as one of the most
versatile stars on the screen. He will take
the part of a breezy young cowboy who falls
in love with an aristocratic girl while she
is summering on a ranch in Montana. In-
heriting land on which there is a fortune in
oil, he conceals his wealth and woos the
girl under the guise of a poor man. Much
of the action in the later sequences of the
pictures transpires in the fashionable suburbs
of Boston.
The adaptation of the story will be made
by Mrs. Violet E. Powell and C. Graham
Baker and the scenario will be written by
Don Bartlett. The role of the dashing cow-
boy appeals strongly to Mr. Barthelmess. It
"will be unlike anything he has done in the
past.
Returns to "U" City
After Long Absence
Virginia Valli, Universal's popular star, is
-working under the banner of her own company
again for the first time in almost a year.
She is playing the featured feminine role in
"Wives' for Rent," in which she co-stars with
at O'Malley. Since she completed her featured
role in 'Siege" in the early part of 1925, she
has been loaned out to other film companies.
Her wanderings have taken her to Europe,
where she made one picture.
"Wives for Rent" is being directed by Svend
Gade, who also made the last Universal pro-
duction in which Miss Valli appeared.
WORD comes from the Fox West Coast
Studios that "The Johnstown Flood"
has been started under the direction of
Irving Cummings. As the title indicates, this
dramatic production concerns the spectacular
happenings of the great disaster.
In 1901, at the Pan-American Exposition in
Buffalo, a spectacle of the flood, with stage
effects, showed the high points of the catastro-
phe. It is interesting to note that this show
made the most money of any attraction on
the Midway. It was bought later by Thomp-
son and Lundy, for Luna Park. At Coney
Island "The Johnstown Flood" repeated its
financial success. That is a slight indication
of what exhibitors may expect when they play
the film.
What was only a stage effect in miniature,
lasting possibly five minutes in the Exposition
spectacle, runs for a half hour or more on the
screen, with actual life-size scenes. The ad-
vantage of the motion picture over the stage
has been utilized to its fullest extent in "The
Johnstown Flood." Exhibitors who remember
Laemmle Night is Big
Success in Los Angeles
Carl Laemmle Night was observed Novem-
ber 21st at the Rialto Theatre, Los Angeles,
where "The Phantom of the Opera" is having
a long run. In addition to the theatre's regu-
lar audience, practically all the employees of
Universal were in attendance. This number
was augmented by stars and stock players.
Before the showing of the picture there
were demands for the Universal president. He
was forced to mount the stage and respond to
the applause of the audience. In addition to
Lon Chaney, Mary Philbin and Norman Kerry
also were introduced. Up to the present "The
Phantom of the Opera" has broken all attend-
ance records at the Rialto.
tlie rushing, roaring flood in the Fox produc-
tion, "The Town That Forgot God," will be
pleasantly astonished at the greater sweep of
the deluge in this offering.
The story was written by Edfrid Bingham
and the scenario by Robert Lord. The cast is
headed by George O'Brien and Florence Gil-
bert. Others in the cast are Janet Gaynor,
Anders Randolf, Paul Nicholson, Paul Panzer,
Walter Perry, Georgie Harris, Sid Jordan and
Max Davidson.
Exploitation will surely have its inning when
such a showman's picture is released next
January.
Finish Big Fox Film
Fox Completes Production of "The Gilded
Butterfly"
Fox Films announces that production has
been finished on the supreme attraction, "The
Gilded Butterfly," directed by John Griffith
Wray, who also made "The Winding Stair."
The story is by Evelyn Campbell and the
scenario by Bradley King.
The production sets forth the folly of fol-
lowing the crowd in social and business life.
The care with which this picture was made
is indicated in the cast, which is made up
of several actors who have recently been
stars in their own right. Alma Rubens, now
at the high point of her brilliant career, has
the feminine lead. Bert Lytell, popular for
years, plays opposite Miss Rubens, in the
role of an artillery captain. Herbert Raw-
linson, Frank Keenan and Huntley Gordon
have prominent parts.
The richness of the settings, the fine at-
tention to detail and the excellent photo-
graphy are noteworthy in this screen offer-
ing, which will be released January 3rd.
428
MOVING PICTURE WORLD
December 5, 1925
Hines' "Driverless Car" on Exploitation
Trip to 91 Important Cities in Country
IN LINE with C. C. Burr's policy to back
up the Johnny Hines First National
series with as comprehensive an adver-
tising, publicity and exploitation campaign
as possible, this producer has just started
the famous "d'iverless ear'' on a transccv.-
tinental trip that will bring the message of
"The Live Wire," "Rainbow Riley," and "The
Brown Derby" to ninety-one important
cities throughout the country.
Due to the remarkable success which this
car met in the Eastern part of the country
and also in the Provinces of Ontario and
Quebec, in Canada, where it succeeded in
obtaining front page stories and photos con-
cerning Johnny Hines and the calibre of
his pictures, Mr. Burr, in conjunction with
First National, deemed it advisable to fur-
ther help the exhibitors of the country by
sending this "driverless car" on its trans-
continental tour.
Wherever this unique automobile has gone,
it has caused comment of a most unusual
box-office nature, since the car wends its
way in and out of the heaviest traffic with
no driver visible at the wheel. This car
has been so constructed as to have the en-
tire steering mechanism and driver's seat
hidden beneath the cowl. On each of its
trips, this bizarre ballyhoo has proved so
effective from an exploitation standpoint
that many requests from exhibitors through-
out the country have been pouring into
the C. C. Burr office daily for an appearance
of the "driverless car" in their particular
cities. So many were these demands, that
Mr. Burr routed the car -directly across the
country in order that exhibitors everywhere
who have booked "The Live Wire," "Rain-
bow Riley" and "The Brown Derby" may
profit by the publicity.
The car is under the guidance of M. A.
Lafayette, who has driven it for upwards
of 100,000 miles during the past year. He
left for Wilmington, Delaware, as the first
leg on its journey. The cities in which the
"driverless car" will appear and remain for
a period of from three to six days are as
follows : Wilmington, Del. ; Fredericksburg,
Richmond, Newport News, Norfolk, Va. ;
Henderson, Durham, Raleigh, Winston-
Salem, Charlotte, Asheville, N. C; Spartan-
burg, Columbia, Charleston, S. C. ; Augusta,
Savannah, Macon, Atlanta, Ga. ; Knoxville,
Chattanooga, Nashvil'le, Tenn.; Florence,
Birmingham, Montgomery, Mobile, Ala.;
New Orleans, Monroe, Shreveport, La.;
Natchez, Jackson, Vicksburg, Miss.; Beau-
To Co-Star in "Wives for Rent"
Pat O'Malley will be co-starred with Vir-
ginia Valli in "Wives for Rent," a Universal
Jewel production now under way at Univer-
sal City. Considerable difficulty was experi-
enced by Svend Gade, who will direct the
picture, in finding a suitable actor to play
opposite Miss Valli. Several prominent play-
ers were considered but O'Malley's finished
work as the Grand Duke Sergius in "The
Midnight Sun," convinced Gade that Pat
was the man he wanted.
"Wives for Rent" is after a novel by
Goesta Segercrantz. It was Americanized
and adapted to the screen by Charles Whit-
taker and Gade. It is a domestic comedy
drama containing a new and startling idea.
mont, Houston, San Antonio, Austin, Waco,
Ft. Worth, Dallas, Wichita Falls, Texas;
Chickasha, Oklahoma City, Tulsa, Bartlesville,
Okla. ; Wichita, Hutchinson, Dodge City,
Kan.; La Junta, Pueblo, Colorado Springs,
Denver, Loveland, Colo.; Cheyenne, Wye;
Salt Lake City, Ogden, Utah; Pocatello,
Idaho Falls, Boise, Nampa, Lewiston, Idaho;
Baker, Pendleton, Portland, Salem, Corval-
lis, Eugene, Marshfield, Grants Pass, Ore.;
Walla Walla, Spokane, Wenatchee, Seattle,
Tacoma, Olympia, Wash. ; Redding, Chico,
Marysville, Sacramento, Stockton, Oakland,
San Francisco, San Jose, Santa Cruz, Madera,
Fresno, Visalia, Porterville, Bakersfield, Los
Angeles, Santa Ana, San Diego, Calif.
Arrangements have been made whereby
advance and current stories concerning the
car and its mission are being sent daily by
Dave Weshner of C. C. Burr's office to both
newspapers and exhibitors in each key city
visitei' '.iy the car. According to the route
planned and the comprehensive tie-ups ef-
fected, it is expected that the "driverless
car" will spend a complete year on its
itinerary.
"His Secretary" Is Title of
Norma Shearer's New Play
"His Secretary" has finally been decided
upon as the name under which Norma
Shearer's new starring vehicle for Metro-
Goldwyn-Mayer heretofore known under the
working title of "Free Lips," is to reach the
screen. Hobart Henley is director of this
production, in which Lew Cody has the lead-
ing male role. The picture is said to con-
tain without question Miss Shearer's finest
work. Studios officials predict that "His
Secretary" will exceed in popularity even
the remarkably successful "A Slave of Fash-
ion," also directed by Henley and based on
a Samuel Shipman story adapted to the
screen by Bess Meredyth.
"His Secretary" is based on an original
story by Carey Wilson, scenarized by Louis
Leightoa and Hope Loring. The picture
boasts a distinguished cast, including Willard
Louis, Karl Dane, Estelle Clark, Gwen Lee,
Mabel Van Beuren and others.
Carewe Signs Dolores Del Rio
and His Daughter Yvonne
As a result of the excellent work they did
in "Joanna," Edwin Carewe, the First Na-
tional producer-director, who has just re-
turned to the Coast after a brief stay in New
York, announces the signing of Dolores del
Rio and Yvonne Carewe, his own daughter,
on three-year contracts with a two-year op-
tion clause.
Mr. Carewe discovered Dolores del Rio, a
a society woman of Mexico, during a tour of
that country and offered her a chance to test
her screen possibilities in "Joanna." Her
work, according to an announcement, was so
conspicuously good that she was offered and
signed the contract to appear hereafter on
Carewe-made productions.
CAN YOU PINCH A CAR — for driving without a driver? — that's going to
worry the cops in the ninety -two cities that Johnny Hines and M. A. Lafayette
will hit with the driverless car, putting Johnny over for C. C. Burr's First National
"pepsters."
December 5, 1925
MOVING PICTURE WORLD
429
Metro Can Be Proud of Achievement
As "The Big Parade" Opens At Astor
A MOST enthusiastic audience greetedit
the premiere of Metro-Goldwyn-
Mayer's "The Big Parade" at the Astor
Theatre last Thursday evening, November
19. John Gilbert is starred in this Laurence
Stallings story. Metropolitan newspaper
critics, every one of them, acknowledged
"The Big Parade" to be one, of the greatest
motion pictures ever produced anywhere at
any time. Players, directors, executives,
people thoroughly familiar with the produc-
tion of pictures and tricks of the camera,
sobbed audibly one moment, cheered wildly
the next and laughed boisterously a moment
later.
The premiere at the Astor Theatre ran as
smoothly as clockwork. It was not until
the Sunday previous that the Metro-
Goldwyn-Mayer company took over the
theatre. Within the space of four and one
half days experts of Loew's, Inc., and the
M-G-M organization had completely rede-
corated the house from top to bottom, in-
stalled new seats, carpets, lighting fixtures
and so changed the interior of the theatre
that the former lessee did not recognize it
when he came to witness "The Big Parade."
At the same time the lobby was entirely re-
decorated, new signs placed on the marquee
and one of the largest flash signs ever
erected on Broadway put up. Four and a
half days to completely refurnish, light and
redecorate' a theatre probably in itself con-
stitutes a record.
A brilliant first night audience attended
the premiere of "The Big Parade." John
Gilbert, who had come East for the opening,
headed a large delegation of well known
stars who were in evidence. Leatrice Joy,
Richard Dix, Mae Murray, Lewis Stone,
Elsie de Wolf, Alice Joyce, Hope Hampton,
Fannie Ward, Anna Q. Nilsson, Richard
Barthelmess, Ruby de Remer, were among
the stars present.
Other well known personages of the thea-
trical world who attended included Lee Shu-
bert, E. F. Albee, David Warfield, the au-
thor Laurence Stallings, Jules Brulatour,
Henry King, Sydney Olcott, Tom Terriss,
Edgar Selwyn, Jessie Lasky, Samuel Gold-
wyn, Messmore Kendall, Harold Franklin,
Jules Murray and the following Metro-
Goldwyn-Mayer and Loew's, Inc., officials
and executives : Marcus Loew, Arthur
Loew, David Loew, Major Edward Bowes,
David Bernstein, Leopold Friedman, J. T.
Mills, Charles C. Moskowitz, Charles K.
Stern, Felix Feist, Edward M. Saunders, Ed-
ward Schiller, M. H. Meinhold, Charles J.
Sonin, Howard Dietz, Joe Vogel, Paul Bur-
ger and Col. J. E. Brady.
Excerpts from the remarkable reviews in
the New York dailies follow:
" 'The Big Parade,' with its orchestration,
is by all odds the most stirring of all motion
pictures which I have seen," writes Quinn
Martin in the New York World. "There
has been nothing out of the World War
acted either on stage or screen to approach
in reproducing the heart-breaking realities
of the battlefields; the sacrifice; the glorious
valor of muddy soldiers moving bravely on
to death; little moments of happiness while
the heavens burst in flames ; the fine, stout
thread of romance which wove itself into
the pattern of the conflict as American
soldiers hailed and said farewell to their
Frenchies. In this picture you see the spit
of the fire of the German machine gun, the
horror of its accuracy, the desolation that
comes of its monotonous song. You see it
all. And written so expertly, directed so
understandingly, and acted with such bril-
liance is the story of love which runs through
it that it is safe to assume no drama drawn
from the experience of American soldiers
in the war could be expected to burn so
white in the excitement of its telling.
"But 'The Big Parade,' grim and terrify-
ing as it becomes in its swiftest moments,
is then again comedy of the lightest, brittlest
stripe. I think the hefty bartender, Bull,
and the riveting expert. Slim, who enlist
with Jim and carry on as his buddies until
they fall in No Man's Land, are two of the
most delightful persons ever placed upon a
screen. The work of Renee Adoree, as
Melisande, is a revelation. Miss Adoree is
an extremely talented young woman. Of the
performance given by John Gilbert it is only
proper to remark that I know of no one
who could have done better. It is a picture
play of surpassing loveliness. I cannot quite
find the word to do it justice."
"Such direction, such writing, such acting,
such titles!" exclaims Harriet Underbill in
the New York Herald Tribune. "It isn't
possible to describe this perfect thing, for
'The Big Parade' is just a series of scenes
so alluring in their reality that one feels in-
clined to break into cheers. There is a
charming love story and the biggest scene
in the picture comes when the lovers are torn
apart by the vicissitudes of war. It was
one of the most thrilling things we ever
sat through. This is undoubtedly the finest
picture of the war that ever has been made."
"Something Gargantuan leaped into the
Astor Theatre - last evening," reports Frank
Vreeland in the New York Telegram, "when
the war came alive again for the sake of
the Metro-Goldwyn-Mayer picture, 'The Big
Parade,' and raked the screen fore and aft.
It was such a formidable frontal attack on
the feelings of the spectator that for once
the applause of the usual hysterical first
night audience was smothered at times as
they sat silent, lost in honest enthrallment
It was at the end that the hallelujahs burst
forth like bombs."
" 'The Big Parade' is splendid," remarks
Palmer Smith in the New York Evening
World. "It moves with the power and sweep
of a tide and has a grip like the undertow.
It is one of those rare achievements in pic-
ture making that is all good and grows pro-
gressively better with each reel. 'The Big
Parade' is infinitely more than a war play.
It deals with humanity in war, the bitter
and the sweet, the fineness and the hellish-
ness, the friendliness and the hate. It is
utterly free from sentimentalism and hokum,
but full of sentiment."
"The motion picture of the war, 'The Big
Parade,' opened at the Astor Theatre last
night," testifies Rose Pelswick in the New
York Evening Journal. "Wonderful, remark-
able, extraordinary, thrilling — superlatives
that have been used so often in connection
with other pictures can hardly do justice
to it. War scenes have been done before,
but they were futile compared to these. There
is comedy and there is pathos— you live with
IMAGINE YOUR THEATRE NAME in place of "Astor"— the crowd and the
title of Metro-Goldwyn-Mayer's vast panorama of human emotions can stand as
they are — the opening day of the run.
430
MOVING PICTURE
WORLD
December 5, 1925
ALONG THE LINE OF MARCH OF "THE BIG PARADE"
Humor, pathos, drama, tragedy — all the emotions of human life lived by human people— that's the line of march that takes Metro-
Goldwyn-Mayer's overwhelming story straight to its destination — a responsive throb in every human heart.
the characters, you suffer with them, you
laugh with them — and you love them."
"The huge crowd was fairly electric with
enthusiasm," testifies Regina Cannon in the
New York Evening Graphic, "and when the
last of the twelve reels was run oflf they
voiced their approval and appreciation with
longer and louder applause than has greeted
a cinema spectacle in many a movie moon.
The story is so human that it hurts. It con-
tains grim tragedy, sparkling comedy, deep
pathos, and a realism that has never before
been translated so successfully to the screen.
Words fail us when we speak of John Gil-
bert's performance. Mr. Gilbert surpasses
himself as the hero of this World War
Drama. The naturalness with which John
Gilbert comports himself on the screen is
something to be marveled at. His character-
ization in 'The Big Parade' is the finest we've
ever seen in motion pictures."
" 'The Big Parade' passed before a notable
audience at the Astor last night," observes
Norbert Lusk in the New York Morning
Telegraph, "and left laugher and tears and
thrills in its wake. Laurence Stallings'
chronicle of the war has been translated
into terms of the screen by King Vidor and
Metro-Goldwyn-Mayer, and the result is
such as to make the spectator forget vir-
tually every war scene ever filmed before.
The story is crowded with comic and drama-
tic and touching moments, rich in character-
ization, packed with incident and large move-
ment. As nearly as could be judged in the
excitement of a first-night audience, 'The
Big Parade' will duplicate its effort wherever
shown and should crowd the Astor for months
to come. It is one of those fine achieve-
ments of the screen which no one can afford
not to see and to talk about."
"An eloquent pictorial epic of the World
War was presented last night at the Astor
Theatre," says Mordaunt Hall in the New
York Times, "before a sophisticated gath-
ering that was intermittently stirred to
laughter and tears. This powerful photo-
drama is entitled 'The Big Parade.' It is a
subject so compelling and realistic that one
feels impelled to approach a review of it
with all the respect it deserves, for as a mo-
tion picture it is something beyond the fond-
est dreams of most people. The thunderous
belching of guns follows on the heels of a
delightful romance between a Yankee dough-
boy and a fascinating French farm girl.
There are humor, sadness and love, and the
suspense is maintained so well that blas6
men last night actually were hoping that a
German machine gun would not 'get' one
of the three buddies in this story. The battle
scenes excel anything that has been pic-
tured on the screen, and Mr. Vidor and his
assistants have ever seen fit to have the
atmospheric effects as true as possible. This
is a pictorial effort of which the screen can
well boast."
"Miracle of miracles — the perfect picture
has arrived!" writes Mildred Spain in the
New York Daily News. " 'The Big Parade'
is the best picture that has ever been made.
It is the justification of the moving picture
industry. 'The Big Parade' gets you, han:-
mers down your defenses and then, miraculr
ously, leaves you with the glow of idealism."
" 'The Big Parade' is a tale of the war such
as no one before has had the courage to
relate," declares Martin B. Dickstein in the
Brooklyn Daily Eagle. "The performances
of the principals are true portrayals of
honest types, vivid, sincere, convincing,
charming in their utter naturalness. No
finer exhibition of play-acting is to be seen
on any screen in the film theatre. It is un-
questionably one of the most outstanding
pieces of cinematics which have come along
in a decade. And as such it merits your
early attendance."
Stop Cheating Yourself
Out of Real Profits—
BOOK
MACE RIOir- PRJC£ RICHT ~ PROFtn RIGHT
BOOK THEM TODAY!
December 5, 1925
MOVING PICTURE WORLD
431
Production Plans at M.-G.-M. Studios Call
for Record Winter Activities, Says Mayer
PRODUCTION plans for the final quota
of pictures to be filmed by Metro-
Goldwyn-Mayer for the 1925-26 season
forecast record winter activities at the
Culver City studios, announces Louis B.
Mayer, executive in chief for M-G-M.
Among the most important pictures to be
filmed, commencing twithin the next few
weeks, is Marion Davies' next starring vehicle,
"Beverly of Graustark," a Cosmopolitan pro-
duction for Metro-Goldwyn-Mayer based on
George Barr McCutcheon's famous mythical
kingdom story, which has been read and
loved as a popular novel by millions of
people throughout the world. Antonio
Moreno has the leading male role.
The story lends itself admirably to Miss
Davies' wide range of histrionic ability and
oflfers a pictorial background and elegance
of settings seldom found in a piece of fiction
of such delightful character. The Cos-
mopolitan star will be directed by Sidney
Franklin, who has been loaned to M-G-M by
Joseph M. Schenck, and who has directed
many of the finest photoplays of Norma
and Constance Talmadge.
Another production which is expected to
attract considerable attention will be "The
Light Eternal," which will mark Benjamin
Christiansen's American debut as a director.
This picture is scheduled to start within the
next two weeks with Norma Shearer as the
bright and particular star.
The story is an original by Christiansen
wlio has won an enviable reputation in Den-
mark, Sweden and Germany as author, di-
rector and actor. The tale is modern, open-
ing just prior to the World War and closing
some few months after the termination of
hostilities. The story centers about the
activities of the underworld with an emphatic
proportion of heart interest.
One of the greatest productions of the
winter producing schedule, "Bardelys the
Magnificent," tails to the lot of King Vidor,
who has made two of the greatest pictures
in the history of the screen — "The Big
Parade," the Laurence Stallings story starring
John Gilbert and adapted by Harry Behn,
and "La Boheme," starring Lillian Gish, the
latter still in the making with Miss Gish
and Gilbert making their first film appear-
ance together. "La Boheme" has been
adapted by Mme. Fred Degresac from the
Henri Murger narrative, "The Latin Quat-
ter," and scenarized by Harry Behn.
"Bardelys the Magnificent" is to be done
almost entirely in technicolor and John Gil-
bert will be starred in the leading role.
Dorothy Farnum has scenarized this Sabatini
story.
Jack Conway is to direct another big pic-
ture, "Brown of Harvard," which is to be
filmed at Harvard University, in Massa-
chusetts. It will be an intimate story of
American college life based on the famous
stage play by Rida Johnson Young which,
almost two decades ago, was one of the most
successful of American plays.
"Paris," an original story by Carey Wil-
son, is to be directed by Paul Bern as his
initial M-G-M directorial effort and the cast
will include Charles Ray as the hero and
Eleanor Boardman in the featured feminine
role. The story is to have a setting of ele-
gance and luxury unequalled on the screen,
and will include a number of ballet creations
and a great number of startling costumes.
Among the M-G-M pictures on which pro-
duction is now nearing completion are "Dance
Madness," the S. Jay Kaufman story adapted
by Federico Sagar and directed by Robert
Z. Leonard with Conrad Nagel and Claire
Windsor in the leading roles ; Elinor Glyn's
"The Reason Why," directed by Jack Con-
way from the screen adaptation made by
Carey Wilson and featuring Aileen Pringle
and Edmund Lowe; "His Secretary," starring
Norma Shearer and directed by Hobart Hen-
ley from the Carey Wilson story adapted
by Louis Leighton and Hope Loring; "The
Barrier," adapted from Rex Beach's famous
novel by Harvey Gates and directed by
George Hill with an all-star cast including
Norman Kerry, Lionel Barrymore, Henry B.
Walthall and Marceline Day, and "Sally,
Irene and Mary," the Edward Dowling stage
success adapted to the screen by Louis
Leighton and Hope Loring and directed by
Edmund Goulding, with Constance Bennett,
Joan Crawford and Sally O'Neil featured.
"Mare Nostrum" (Our Sea), a Rex Ingram
production for Metro-Goldwyn featuring
Antonio Moreno and Alice Terry, and
adapted by Willis Goldbeck from the Blasco
Ibanez novel, is now being cut and titled
by Director Ingram abroad.
And finally there is "Ben Hur," which is
expected to be the greatest motion picture
ever produced. Directed by Fred Niblo with
Ramon Novarro in the title role, and played
by a notable cast, this mammoth picturiza-
tion of the Lew Wallace play and novel is
scheduled to hold its world premiere in New
York on Christmas Eve. The story has
been adapted to the screen by June Mathis
and is being produced by arrangement with
A. L. Erlanger.
To Direct "Second Chance"
John McCormick, general manager of West
Coast production activities for First Na-
tional, has selected Lambert Hillyer to han-
dle the directorial responsibilities of "Second
Chance."
Hillyer recently returned to the Pacific
Coast after a successful directorial season
with First National in the East. Produc-
tion on the picture will be started at an early
date.
NOT EVEN A DIAMOND NECKLACE CAN MASK THIS BRIDE
In her forthcoming picture for Metro-Goldtvyn-Mayer, directed by Christy
Cabanne, Mae Murray wears a diamond necklace -mth ninety perfectly cut gems,
composing the only violet phosphorescent necklace in existence. ( IVe are informed
that this bauble is insured for $300,000, and, while Miss Murray sports it about
tlie set, she is guarded by ten armed men.) The picture is "The Masked Bride."
432
MOVING PICTURE WORLD
Decembe- S, 1925
Eleven Companies at Work
On Big F. B. O. Productions
EARLY winter finds the F. B. O. lot
buzzing merrily with many companies
at work.
James Hogan is off in a cloud of dust, so
to speak, with "King of the Turf," a racing
melodrama from the joint pens of Louis
Joseph Vance, the novelist, and John C.
Brownell, home office scenario head of F.
B. O. J. Grubb Alexander wrote the script.
The principals will be Kenneth Harlan, Do-
lores Costello and Henry B. Walthall.
Harmon Weight is cutting and editing his
oil field melodrama "Flaming Waters," pro-
duced for F. B. O. by Associated Arts Cor-
poration, to whose credit goes also "Drusilla
With a Million," F. B. O.'s outstanding hit
of the year. Mary Carr, Pauline Garon and
Malcolm M'Gregor are featured in the new
production.
"The Midnight Flyer," a railroad melo-
drama also is in the hands of the F. B. O.
editors. It was adapted by J. Grubb Alex-
ander and directed by Tom Forman with
Dorothy Devore and Cullen Landis featured.
Emory Johnson will shortly launch "The
Non-Stop Flight," a dramatization of the
recent naval air flight to Hawaii. It will
have an all-star cast and be Mr. Johnson's
most ambitious effort to date.
Evelyn Brent has just completed "A Broad-
way Lady," by Fred Kennedy Myton, and
will start work next week on "Bright Lights,"
by the same writer.
Fred Thomson is preparing his next.
Dick Talmadge is at work on "So This
is Mexico," (tentative) a melodramatic
comedy.
Maurice (Lefty) Flynn is preparing a
football drama after completing "Smilin' at
Trouble." Flynn, be it known, was a grid-
iron hero at Yale and the most popular player
in the collegiate world a decade ago. Harry
Garson will film this story.
Tom Tyler is shooting exterior scenes for
"The Cowboy Musketeer" with Bob De Lacy
handling the megaphone.
Bob Custer has finished "The Ridin'
Streak" and is filming fight scenes for "The
News Buster," in which he plays the role
of a cowboy reporter. Del Andrews is di-
recting.
Alberta Vaughn, Larry Kent, Kit Guard and
Al Cooke are working on Episode Nine of
"The Mazie" series with Ralph Cedar di-
recting.
Attractive Press Book on
Keaton's "Go West" Ready
Metro-Goldwyn-Mayer's book on Buster
Keaton's "Go West" is out, and contains an
array of exceedingly useful and attractive
information, including every imaginable sug-
gestion of worth to the exhibitor in arous-
ing the interest of his public.
The booklet, printed in window card size,
contains, suggested posters, accessories, pro-
duction and feature stories, advance and re-
view stories, catchlines, ads and slugs, news
paragraphs, lobby cards, heralds, throw-
aways, biographies of the star and of the
cast and exploitation material in abundance,
including new suggestions as to tie-ups and
contests of a decidedly practical and worth-
while nature. The "Go West" press book is
among the liveliest and valuable ever issued.
"Go West" is a Joseph M. Schenck pre-
sentation for Metro-Goldwyn-Mayer written,
adapted and directed by Buster Keaton hin:-
self.
Advance Reports Show Big
Grosses on "Merry Widow
ADVANCE reports of big grosses being
rolled up by preview showings of
Erich von Stroheim's "The Merry
Widow," starring Mae Murray and John Gil-
bert, are pouring into Metro-Goldwyn's offices
from enthusiastic exhibitors. Small towns
and large are greeting this Metro-Goldwyn-
Mayer production with the same unequalled
applause and enthusiasm which the film
aroused at its Chicago premiere at the Roose-
velt Theatre, where it is in its fifth big
week, and in New York at Gloria Gould's
Embassy, where it has been playing since
opening in August.
"Von Stroheim's 'The Merry Widow*
opened at my Paris Theatre yesterday,"
wires Don Nichols, Manager of the Durham
Amusement Company in Charlotte, N. C,
"with the weather man against it. We had
the worst weather we have had this year.
In the face of this we had to use the S. R. O.
Today with weather not much better we
topped the opening day. All the flowery
things Gloria Gould has said of 'The Merry
Widow' does not tell the half of it. Con-
gratulations to you and to the 'Widow.' "
A wire from Metro-Goldwyn's exchange in
Cleveland, O., reports that the film has been
held over a second week at the Valentine
Theatre in Toledo and also at the Allen
Theatre in Akron. Also that on opening at
the Stillman in Cleveland the picture has
equalled the house record and is building
daily, and that the film has been held over
at the Grand Opera House in Canton, O.
Another wire, from M-G's Oklahoma Ex-
change, reports that the film is being held
over for a second week at the Sun Theatre
in Omaha, Neb.
Variety, theatrical trade sheet, heads its
report on the financial returns being regis-
tered in Chicago for the week with the state-
ment that "The Merry Widow" alone amoiig
pictures in the Windy City showed life in
the box-office, and continued to draw
capacity audiences to the Roosevelt Theatre.
These reports on pre-view showings fore-
shadow unequalled success for the film
throughout the country.
ONE OF THE BIGGEST MEN IN PICTURES {and that goes in more
ways than one) is Maurice B. {"Lefty") Flynn, the F. B. O. star, seen here
in the character he portrays in "Smilin' at Trouble," shortly to be released.
"Fifth Avenue" Completed
The filming of "Fifth Avenue," Robert G.
\ ignola's production, which has been in the
making by A. H. Sebastian for many weeks,
ended in a veritable blaze of glory, when
final scenes for the picture were taken among
the hills of Westwood.
The setting represented a row of shacks
forming the colored quarters on a southern
plantation, and the entire scene for a quarter
of a mile was illuminated with great search-
lights.
The principal actors were two score ne-
groes, who entertained the large crowd of
sightseers, as well as themselves, b>' putting
on a rousing series of dances in the light
of a great campfire.
Decern'-— 5, 1925
MOVING PICTURE WORLD
433
Changes in M-G-M Sales Staff
A number of changes in the administration
of Metro-Goldwyn's exchanges is announced
by the New York offices of the organization,
effective November 16.
Samuel Eckman, Jr., has taken over the
supervision of the Boston and New Haven of-
fices in conjunction with his present super-
vision of the New York, Albany and Buf-
falo offices.
George A. Hickey has assumed supervision
of the Philadelphia, Washington, Pittsburgh
and Charlotte offices, and Felix Mendelssohn
has been placed in charge of special work
for the home office sales department.
Blackton Will Make Four
a Year for Warner Bros.
WARNER BROS, and J. Stuart Black-
ton have completed final arrange-
ments whereby Blackton will make
four pictures a year for release by the for-
mer organization.
The first Blackton production on the cur-
rent Warner schedule will make its appear-
ance at about the beginning of the coming
year. This is "The Bride of the Storm,"
adapted from James Francis Dwyer's story,
Dates Set for Pro-Dis-Co.
Releases Through February
"Maryland, My Maryland." Dolores Cos-
tello and John Harron have the featured
roles, and the strong supporting cast includes
Otto Mattieson, Sheldon Lewis, Tyrone Pow-
er and Julia Swayne Gordon.
This is the second picture Blackton has
made for Warner Bros., but, because of ar-
rangements previously made for the release
of other features, it is to make its public
appearance first.
Jack Warner and Bennie Zeidman, Warner
West Coast studio executives, in particular
feel that in his acquisition they gained a
valuable asset to the organization.
PRODUCTION activities at the De
M'lle, Metropolitan and Christie stu-
di have now progressed to the
point where Producers Distributing Corpor-
ation has set positive release dates for all
pictures to be released during the current
season which ends February 1st.
The release schedule as now definitely ar-
ranged, shows that Producers Distributing
Corporation will release a variety of subjects
of particularly wide range and a list of titles
that embrace the best works of the most
popular and famous authors and playwrights
and the best known screen writers and
scenarists.
During November four features will be re-
leased; these include Cecil De Mille's per-
sonally directed production "The Road to
Yesterday," Frances Marion's "Simon the
Jester," Metropolitan's "The People Vs.
Nancy Preston" and "The Wedding Song"
starring Leatrice Joy; directed by Alan Hale
at the De Mille Studio.
"Madam Behave" the Al. Christie feature
Finishes "American Venus"
Many Prominent Players in Cast of Big
Frank Tuttle Production for Paramount
Frank Tuttle has completed his biggest
Paramount production to date. "The Amer-
ican Venus," begun in Atlantic City during
the September beauty pageant which culmi-
nated in the award of the "Miss America"
title to Fay Lanphier, was finished recently
at a swimming hole near Ocala, Fla.
Esther Ralston, Ford Sterling, Lawrence
Gray and "Miss America" head a cast which
includes a list of notable players. They are
Louise Broks, Follies dancer, who has been
given a long-term contract with Paramount;
Edna May Oliver of the stage comedy hit,
"The Cradle-Snatchers ;" Kenneth Mac-
Kenna, William B. Mack and W. T. Benda,
prominent painter and original actor of the
"Benda masks." Ernest Torrence and Doug-
las Fairbanks, Jr., who as guests of Atlantic
City and hosts to the 80 inter-city bathing
beauties entered in the contest, played King
Neptune and his son Triton during the carni-
val, also are in the picture. Seven of the
leading - contestants in the pagearit were
given minor roles.
Many scenes are photographed by the
Technicolor process, among them an elab-
orate fashion show and a series of artistic
tableaux presented by 20 beautiful girls.
Assisting Frank Tuttle was Russell Mat-
thews.
will be released on December 6., "The Man
From Red Gulch" on December 13, and
"Three Faces East," the Rupert Julian pro-
duction with an all star cast on December 27.
The January releases include : "Steel Pre-
ferred" featuring William Boyd, Vera Rey-
nolds and Charlie Murray on the 3, "Rock-
ing Moon" with John Bowers and Lilyan
Tashman on the 10, "Braveheart" starring
Rod La Rocque on the 17., "Fifth Avenue"
with Marguerite De La Motte on the 24,
and "The Danger Girl" the first Priscilla
Dean picture from Metropolitan will be re-
leased on January 31.
Beaudine to Direct
Classic for Warners
William Beaudine will direct a screen clas-
sic for Warner Bros, as his next contribu-
tion to the year's program of this firm. One
of the most lavish and costly productions
ever turned out under the Warner banner
is, to be entrusted to the director who but
recently concluded the filming of two pictures
for Mary Pickford. This announcement
comes as s tribute to Beaudine because of
his exceptional work during the past year,
according to Jack Warner and his associates.
More details as to the nature of the produc-
tion the elongated megaphone wielder will
next film, will be forthcoming shortly.
LAURA LA PLANTE IN A NEW POSE. This beautiful Universal-
Jewel star has her first dramatic role in Olga, chief ballet dancer of the Rus-
sian Imperial Opera Ballet, in "The Midnight Sun," Universal' s next super-
production, being directed by Dimitri Buchowetzki, the noted European di-
rector. Laura is seen here as a slave girl in one of the elaborate opera
sequences. The production is scheduled for early release.
434 MOV 1 N G PICTURE yyORLD December 5, 1925
THOMAS MEIGHAN
paid a visit to the Dolly
sisters at their home in
Maidenhead-on-Thames,
during his recent visit to
the British Isles. The
Paramount star made
part of his forthcoming
production, "Irish Luck,"
in Ireland. The girl
seen here with Tom is
Rozika Dolly, one of the
jolly sisters nozv playing
a long theatrical engage-
ment in London.
Lasky Announces New Line-up of
Paramount Production Forces
COINCIDENTAL with the beginning of
the most ambitious producing schedule
in the history of Paramount, Jesse L.
Lasky made pubHc a new Hne-up of the
Paramount producing forces, as determined
upon a conference of the production depart-
ment heads at the recent Paramount conven-
tion in Chicago.
As first vice-president of the corporation,
in charge of all production activities, Mr.
Lasky has made the following appointments :
Hector Turnbull, William Le Baron and B.
P. Schulberg will be associate producers and
will be in charge of actual studio production,
Mr. Turnbull and Mr. Schulberg will be the
producing heads of the Lasky studio in Holly-
wood, and Mr. Le Baron will be in charge
of production in the Long Island studio.
Charles Eyton, as already announced, has
been appointed general foreign representa-
tive of the production department and will
leave for Europe to make arrangements for
production there.
You Can't Bank The Public-
It Knows What It Want*
Are What They
Want and Like
BOOK THEM TODAY!
Walter Wanger continues as general man-
ager of the Production Department and Ed-
win C. King as general manager of the Long
Island studio. Victor H. Clarke has been
appointed general manager of the Lasky
studio. Ralph Block, managing editor of the
editorial department, has been appointed
supervising editor at the Long Island studio
as a member of Mr. Le Baron's staff. Lloyd
Sheldon will be senior supervising director
at the Long Island studio and other super-
vising directors, besides Mr. Block, will be
Tom J. Geraghty, Julian Johnson, Townsend
Martin and Luther Reed. On the West
Coast Lucien Hubbard will be senior super-
vising editor and his associates will be Garnet
Weston and Kenneth Hawkes.
Henry Salsbury continues as manager of
exhibition and distribution relations in the
home office and John W. Butler as manager
of the production department's home office.
"For the last several months," said Mr.
Lasky, "we have been working out plans for
our coming group of productions. We have
evolved an organization of the producing
department which gives us the producing
brains of some of the ablest showmen in the
picture business, and our reorganization
makes it possible to give even greater indiv-
idual attention to each production."
Made Story Dep't. Manager
Jesse L. Lasky, first vice-president of Fam-
ous Players-Lasky Corporation, in charge of
production, has just announced that Maude
Kirk Miller, who for several years has
served in the editorial department of the
company, has been appointed manager of the
story department. Miss Miller will assume
her new duties immediately.
New Blackton Picture
Deep Human Appeal is Seen in Warners'
"Gilded Highway"
An intensely human document, finely pre-
sented, was the characterization given "The
Gilded Highway" by officials and executives
of Warner Bros., after viewing the first print
this week. "The Gilded Highway" is a J.
Stuart Blackton production, adapted from
W. B. Maxwell's moving tale, "A Little
More."
The story of a family that suddenly ac-
quires wealth without earning it, only to
see the supposed good fortune slip away,
it plays upon the pride, the yearnings and
the jealousies of every-day folk and presents
a logical commingling of humor, pathos and
heart appeal.
John Harron and Dorothy Devore have
the leading roles. Florence Turner, one of
the earliest stars of the screen, has an appro-
priate part, while other important roles are
filled by Myrna Loy, the new Warner
"vamp"; Macklyn Arbuckle, Andre Tour-
neur, Sheldon Lewis, Tom Mills, Gardner
James and Mathilde Comont. Marian Con-
stance was the author of the scenario.
Cast of "Far Cry" Complete
Four Prominent Players Have Been Added
to Big First National Production
The cast of First National's "The Far Cry"
is complete. Four names, all prominent in
the land where pictures are made, have just
been announced from the First National of-
fices as the last of the important players to
be cast. These are Julia Swayne Gordon,
who will play Claire's (Blanche Sweet's)
mother; William Austin, who is engaged to
essay Eric Lascerfield ; Dorothy Revier, 1925
Baby Star of the Wampus, who will play
Yvonne Beaudet, and Mathilde Comont en-
gaged for Margaretta.
"The Far Cry" is Balboni's initial effort for
First National and is being made under the
supervision of June Mathis. Blanche Sweet
plays the leading feminine role with Jack
Mulhall opposite. Other important members
of the cast include Hobart Bosworth, Leo
White, Myrtle Stedman, and John Sainpolis.
CHARLES EYTON
Who has been appointed general
foreign representative of Para-
mount's Production Department.
December 5, 1925
MOVING PICTURE WORLD
435
'U" Gets "Les Miserables"
Carl Laemmle Obtains American and British
Rights to Photodrama of Victor Hugo's
Greatest Masterpiece
Carl Laemmle has purchased the rights
for the United States, Canada, Great Britain
and other territories, of the negative of "Les
Miserables," recently produced in France.
Probably the most famous of Victor Hugo's
thrilling romances, "Les Miserables" will be
the third of this great masters works being
handled by Universal. Mr. Laemmle's big
success with "The Hunchback of Notre
Dame," was followed first by his acquisi-
tion of the screen rights of "The Man Who
Laughs," and now, by the distribution rights
of "Les Miserables."
Continental authorities have appraised the
current film version of "Les Miserables" as
"one of the most valuable, outstanding pro-
ductions of modern times," according to E.
H. Goldstein, treasurer of Universal. The
picture was produced by Les Films de France,
a subsidiary of La Societe des Cineromans,
under the direction of Henri Fescourt.
Sandra MilovanofT, the noted Russian
stage and screen star, enacts the role of
Fantine, while Gabriel Gabrio, one of the
most brilliant of Continental artists, is cast
as Jean Valjean.
Title of Mrs. Valentino's
F. B. O. Picture Temporary
F. B. O. announces that "Do Clothes Make
the Woman?" the title of the Gold Bond
production starring Mrs. Rudolph Valentino
(Natacha Rambova) is temporary. An-
nouncement of the new title will be made as
soon as a more fitting name for the picture
is selected.
The entire unit, consisting of Mrs. Valen-
tino. Clive Brook, leading man, Sam Hardy,
heavy; Kathlene Martin and Johnnie Gough,
is at work at the Tec-Art Studios in West
44th Street. New York, concluding interiors.
Daniel Carson Goodman is personally super-
vising the production, while Harry O. Hoyt
is directing with Jack Hyland acting as as-
sistant director.
CHARLES RAY
Having completed his 7vork in "Bright
Lights," for Metro-Goldwyn-Mayer, has
signed a long contract with Louis B.
Mayer to remain in M.-G.-M. galaxy of
stars.
HERE THEY
ARE — Con-
w a y Tcarle
and Agnes
Ayres — the
way you'll sec
them in the
Tiffany produc-
tion, "M orals
for Men," in
which they are
featured.
F. B. O. at Work on 4 Gold Bond
Specials for Current Program
AT least four more big productions will
be produced by F. B. O. before the
current program is completed, it was
announced by J. L Schnitzcr, vice-president
of the company in charge of production.
This work, in addition to filming at least
fifteen star series features with Fred Thom-
son, Evelyn Brent, Dick Talmadge, Lefty
Flynn, Tom Tyler and Bob Custer, will keep
the big F. B. O. plant functioning at full
blast for some time to come, it is stated.
Still another important addition to the
season's program is being produced in New
York City by F. B. O. with Mrs. Rudojph
Valentino in the leading role. It is called
temporarily "Do Clothes Make the Woman?"
This title will be changed as soon as a more
fitting name is selected. Harry O. Hoyt is
directing, Daniel Carson Goodman is person-
ally supervising the production and Olive
Brook is featured in support of the star.
The first of the remaining big features to
go into production at the coast studios is
"The King of the Turf," a racing melodrama
by Joseph Louis Vance and John C. Brownell,
home office scenario head of F. B. O. James
Hogan has been engaged to direct and cast-
ing has already begun.
Emory Johnson, F. B. O. producer-director,
who has just completed "The Last Edition,"
will shortly begin work on a film dealing with
aviation which bids to be one of F. B. O.'s
outstanding attractions of the year. It will
dramatize the recent non-stop flight of the
navy to Hawaii.
Laura Jean Libby's "A Poor Girl's Ro-
mance" also has a place on the schedule.
This will be filmed shortly after the first of
the year and will be a modern romantic
drama. The story was one of the most pop-
ular that came from the pen of the late
Mrs. Libby whose readers were numbered
by millions two decades ago.
The fourth feature to be made will be
"The Isle of Retribution," a novel by Edeson
Marshall, which has run into many editions.
Recent Gold Bond specials completed by
F. B. O. and shortly to be released are "The
.Midnight Flyer," directed by Tom Forman
and co-starring Dorothy Devore and Cullen
Landis and "Flaming Waters," featuring
Mary Carr, Pauline Garon and Malcolm
M'Gregor, which Harmon Weight directed.
Begins "Dancing Mothers"
Herbert Brenon has begun production of
"Dancing Mothers" at the Paramount Long
Island studio. The story is an adaptation by
Forrest Halsey of the stage success of that
name by Edgar Selwyn and Edward Gould-
ing. The cast includes Alice Joyce, Conway
Tearle, Clara Bow and Donald Keith.
/A JlarvelomJ^icture
^ says Photoplay Magazine
. tfiS PEOPLE— Universal
A MARVELOUS picture dealinK wiih iht simple nappcn
ings from ihc cv<'ryday life o( the Ghetto folks. The
story is filled with the human interest stuff that is appre-
< latcd by so many fans, The Comisky family is no different
ihan a goodly number of families now living on the East Side
today Many have the same high idrals as the father. .1
Russian immigrant Realism is the keynote throughout the
ptcturc and never docs it become stagey
The production ranks high in quality, which speaks for the
masterly dirt-tlioii of Edward Sloman,
The cast, consisting of Rudolph Schildkraut, Gordon
U-wis, Blanche Mchaffcy and Kate Price, is excellent.
Schildkraut. aa the father, givei one of the most impressive
rwrformances seen on the screen this year
436
MOVING PICTURE WORLD
December 5, 1925
Sax Has Production Plans for Next Season
SAM SAX of Gotham Production and Lu-
mas Film Corporation returned to New
York last week after a flying trip to
Lxjs Angeles and prepared to set the machin-
ery going on production plans for the sea-
son of 1926-27.
His trip to the coast accomplished two im-
portant things. First the start of the last
four productions to be released on this year's
schedule. Camera work on the first of this
four will begin the day after Thanksgiving,
the subject being, "The Speed Limit." The
complete cast of this subject to be announced
shortly. Following, there will be made in the
order named, "Hearts and Spangles," a circus
story; "Racing Blood," a new angle on a rac-
ing picture and finally, Thunder, the marvel
dog, in "The Sign of the Claw," the first
"dog story" with the entire action taking
place in a large city and minus the old famil-
iar back woods locations.
Upon being questioned as to ne.xt season's
activities for his organization, Mr. Sax said,
in part : "Although the basic foundation of
my next year's line-up has been formulated
for, I feel it is a little too early for business
reasons to announce exact details. I will
say this, however, that for 1926-27 Lumas
Film Corporation will be in a position to sup-
ply the entire needs of an exchange as far as
feature photoplay material is concerned.
"We will produce a diversity of subjects
such as to suit the requirements of any type
of exhibitor. This does not necessarily
imply a great volume of subjects, merely a
matter of selective grouping and careful
classification.
"We are constantly improving both our
production and distribution facilities and it
is our intention to make each picture a little
better than the predecessor. The kind of
subjects released by us are the result of a
careful canvassing of both the distribution
and exhibition branches of the industry and
our exact line-up will contain a great many
elements of surprise in it."
The present program of 12 Gothams will
,be completed and ready for delivery well in
advance of previously announced release
dates it is stated from the New York office
of Lumas Film Corporation.
London Society to Revive Warner Pictures
^HE MARRIAGE CIRCLE," starring
Monte Blue and Marie Prevost, the
Ernst Lubitsch production released
on the Warner Bros. 1923-24 schedule, is
one of five films so far selected by the Film
Society of London for Sunday revivals in
that city. This organization purposes to pre-
sent to the British public the best screen
offerings of the past, in addition to newer
Trevor in "Dancing Mothers"
Norman Trevor, who is playing on the New
York stage in "Young Blood," has been
added to the cast of "Dancing Mothers,"
which Herbert Brenon is producing at the
Paramount Long Island studio. His last pic-
ture was "The Song and Dance Man," also
under the direction of Mr. Brenon.
Others in the cast of "Dancing Mothers"
are Alice Joyce, Conway Tearle, Clara Bow,
Donald Keith, Dorothy Gumming, and Elsie
Lawson.
cyi:Peffect^ot"
says Photoplay ila^ne
WHAT HAPPESED TO JOSES—Vmverial
XX'ORAL ■' Girls, never marry a man from oul^of-town
IViunless you go out of lown lo marry him "
William A, Seller has taken the famous stage production
ami turned it into one of the funniest laugh-producers
Aside from the comedy viewpoint he has sULceeded in keep-
ing a suspense element throughout the picture which is
rarely found in comedies. So much so that one v
hiiv things win turn out
Reginald Denny, as usual, handles his rdle «ith an even
ness and originality th.it marks him a true blue comedian
He .mil Otis Harlan do a Syd Chaplin stum that is a perfeci
not Three guesses* Marion Nixon is a charming heroin,
and Zasii Pitts lends a hand to furnish some laughs Th,
children won't mind this a bit
sjust
European photoplays which the English pic-
ture theatres have let pass by.
The International Film Guild has recently
been formed in New York, intending to fol-
low the lead of the London society, as far
as revivals are concerned. Attractions which
it intends to revive are those which have at-
tained "a definite aesthetic standard."
John S. Cohen, Jr., motion picture editor
of the New York Sun, published a few days
ago a brief list of attractions whose revival
he requested by the Guild. In this last also
a Warner-Lubitsch production was included,
"Kiss Me Again," in which, too, Monte Blue
and Marie Prevost had the leading roles.
In the same issue of the Sun appeared a
letter from J. Hyatt Proper, a fan, submit-
ting "ten pictures of the past which ought
to make very interesting screen entertain-
ment if revived by the Screen Arts Guild."
Of these, two mere Warner Bros, triumphs,
John Barrymore in "Beau Brumniel" and
"The Marriage Circle" again.
Arlen Added to Cast
Richard Arlen has been added to the cast
of "Behind the Front," it has been announced
at the Lasky studio. "Behind the Front,"
a comedy of the A. E. F., features Wallace
Beery, Raymond Hatton and Mary Brian.
Edward Sutherland is directing the picture.
Balsdon Joins Vital
George A. Balsdon, for ten years assist-
ant general manager for Vitagraph, has
joined Vital Exchanges, Inc., as home oflSce
representative and starts immediately on a
tour to all Vital exchanges. He will begin
with a trip to Canada.
JUDGING FROM THIS FLASH theyfre going to call F. B. O.'s "The Wyoming
Wildcat" — with that new boy, Tom Tyler — a "hozi'ling success."
December 5, 1925
MOVING PICTURE WORLD
437
Illustrated Weeklies Laud "The Freshman'
ILLUSTRATED weeklies in the East and
West have given unstinted praise to "The
Freshman," Harold Lloyd's newest fea-
ture comedy production for Pathe release.
Herbert Crooker, writing in the New York
Mid-Week Pictorial, made the following
comment on the Lloyd picture :
" 'The Freshman' is one of those happy
college comedies in which the dignified dean
is upset and tumbled into the mud — but who
cares ! Never was such a freshman seen on
any campus — but who cares ! Liberties are
taken on the football gridiron which would
amaze the late Walter Camp — but what of
it! The laughs are all there, and that's about
all you want when you buy your tickets at
the box-office.
"With the many discreet hints tabulated
above, you can readily see the great possibili-
ties for laughter with Harold leading the
cheers. The comedian has extracted hilarious
situations from football practice that this
writer never believed existed. In giving a
party for the students Harold manages to
lose his evening clothes in an astonishingly
new manner. And the football game is a
downright howl tliat should worry the build-
ing inspectors of any theatre.
"As the naive imdergraduate Harold Lloyd
is at his best. He handles his wistful mo-
ments splendidly and his humorous capers are
a joy. The comedian's best work is prob-
ably during his moments of discomfiture, both
on the gridiron and the ballroom floor ; and
a scene on the latter, in which he keeps up
a spirited conversation with a young lady,
while from behind a curtain a tailor sews up
his ripped garments, is a gem of comedy.
Jobyna Ralston, as the girl, acts with sym-
pathy and understanding, making an exceed-
ingly pretty picture and one worth going
to college to find."
The photoplay reviewer of the Town Crier,
a Sunday magazine section of the Wichita
Beacon, Kansas, writing in the same vein,
said in part :
"The fact that Harold Lloyd is probably
the keenest student of humanity in the
ranks of the picture stars is proven by the
unfailing accuracy with which he is able
to gauge the public demand. He has set
for himself the task of knowing at all times
just what the amusement seekers want, and
he gives it to them, embellished and ideal-
ized as only he can do it. This is the reason
for the unprecedent popularity that is his —
this, and the clean, frank and wholesome
Ruth Roland's New Pony
"Beans" is the name of Ruth Roland's new
cow pony, a recent addition to her large
stable of riding horses. Beans won his
"monicker" as the result of a contest con-
ducted by a motion picture "fan" magazine,
in which thousands of names were suggested
by Ruth Roland fans, and over three hun-
dred dollars in prizes were given by Miss
Roland. Gertrude B. Frank, of Waukesha,
Wisconsin, was the winner of the first prize
— a lovely diamond ring. Beans is almost a
twin, in looks, to "Joker," the famous horse
used by Miss Roland in so many of her
serials, and throughout her most recent fea-
ture picture, "Where the Worst Begins,"
now being released through Truart Films
Corporation. But now Ruth is puzzled as to
Beans' family tree — he doesn't seem to be-
long to any of the ordinary families of
'Lima," "Chile," "Navy" or "String" Beans,
note that rings aloud in every picture he
has produced.
"It has been some time since the screen has
had a story of college life, and never has
Harold Lloyd himself appeared as a college
boy — so what better than to add to his gal-
lery of humorous portraits a freshman — a boy
trying earnestly to enter into college life
with his best foot ever forward, and always
getting it stepped on !
"But even a water bo3- can achieve fame
and glory, as is proven in the grand climax
of 'The Freshman,' which is said to outdo
every laughing thrill Harold Lloyd has ever
closed a comedy with.
"Jobyna Ralston is again Lloyd's leading
lady, but the remamder of the cast is made
up of faces new to his pictures. They are
Brooks Benedict, Hazel Keener, Pat Har-
mon, James Anderson and Joe Harrington,
and hundreds of college kids and co-eds, and
eighty thousand spectators crammed into Le-
land Stanford's beautiful stadium at Berkeley,
Calif., to see the big game."
Hoxie Starts Soon
on New Western
"The Tuneful Tornado" is the title of the
new picture Jack Hoxie will do for Universal.
It was written by Harrison Jacobs, who also
adapted it to the screen. Albert Rogell,
who has been directing Hoxie recently, will
supervise the making of "The Tuneful Tor-
nado." The picture will go into production
shortly. Hoxie recently completed "Grin-
ning Guns," in which he played the role of
a newspaper man.
"WHEN THE DOOR OPENED" — WHAT? — Heartache and drama, building
to a huge climax, in which these three—Jacqueline Logan, Walter McGrail and
Frank Keenan — figure intimately in the William Fox feature of that title.
THE PUNCH OF
THE PROGRAM
PRESENTING
INTIMATE GLIMPSES
OF YOUR
FAVORITE STARS
MEET YOUR SCREEN IDOLS SOCIALLY
SEE THEM AT WORK
SEE THEM AT PLAY
IN
SCREEN
SNAPSHOTS
^me GnemsT short simcr or ntsam
Be Sure You Book the OriginaJ
SCREEN SNAPSHOTS
1600 Broadway New York
438
MOVING PICTURE WORLD
December 5, 1925
Rolland Flanders in Three
Big Pictures Simultaneously
ROLLAXD FLANDERS is the latest to
achieve fame as a multiple motion pic-
ture actor, having acted in three pictures
simultaneously. He was pursuing his way as
a young juvenile, when he received a call to
take part in the Pathe Serial, "Enemies of
Uncle Sam," starring Helen Ferguson and
George O'Hara, under the direction of William
Nigh.
When the call came to report for work he
found that the picture was being "shot" at night
owing to the fact that there was a rush of work
on at the studio. This left his days entirely
free, so when First National sent for him to
play the juvenile role in "Bluebeard's Seven
Wives," with Ben Lyon and Blanche Sweet,
under the direction of Al Santel, he saw no
reason, just because he was working in one
picture, to treat with disdain this unlocked for
gift of the Gods. So things went along merrily
without conflict.
Just about this time Fred Nevvmayer started
casting for the Leon Errol picture, "The Luna-
tic at Large," for First National, and he signed
Mr. Flanders for one of the important roles,
expecting that work would not start, until after
all of the scenes in "Bluebeards Seven Wives"
had been shot. But a shift in the schedule
caused a change in plans, with the result that
time became something to think about and
to worry about. It all worked out right, how-
ever, and no directorial war resulted.
Mr. Flanders made his real start in picture
work in the Marion Davies feature, "Janice
Meredith." Later he appeared in D. W. Grif-
fith's, "Isn't Life Wonderful"; the Davis pro-
duction, "Red Love," the First National, "The
Live Wire" and "The Pace that Thrills" and
the Famous Players-Lasky productions, "Wild,
Wild Susan" and "Man to Man." Other pic-
tures which he will be seen in are "The Pinch
Hitter," starring Glen Hunter and Constance
Bennett and "Camille of the Barbary Coast,"
with Owon Moore, for Associated Exhibitors,
and the Marshall Neilan production, "Wild
Oats Lane," with Viola Dana, for United
.•\rtists.
Starts "Danger Girl"
Priscilla Dean has started work in her first
starring vehicle for Metropolitan Pictures
Corporation.
"The Danger Girl," an adaptation of "The
Bride," a stage play written by George Mid-
dleton and Stuart Olivier, will be the first
Dean-Metropolitan ofifering. It is being
directed by Edward Dillon.
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I Anita Stewart Signed for Role in |
I Belasco's "The Prince of Pilsen" |
I Anita Stewart the aesthetic, affixed her signature 1
to a contract with A. H. Sebastian whereby she will =
appear in the Belasco Production of "The Prince of |
Pilsen" to be produced at the Metropolitan Studios for 1
release througfh Producers Distributing Corporation. 1
Miss Stewart, whose recent most sensational sue- ^
cess was the Cosmopolitan film "Never the Twain
Shall Meet," has been much in demand since that L
film was released. Negotiations on the present con- i
tract have been pending for several weeks. i
Miss Stewart has been signed for a minimum of two 1
pictures with an optional contract for two additional
prodtictions.
Her first featured role will be in "The Prince of 1
Pilsen," based on the comedy operetta of that name 1;
which several years ago swept the entire country
off its feet. At one time no less than ten companies
I were touring the country in the production. "The 1
g Prince of Pilsen" was reported to have beaten the box office record of "The Merry
M Widow" when the latter was showing in its comic-opera form. 1
= Anita Stewart was given the role largely on the strength of her excellent work 1
S in "Never The Twain Shall Meet," says Mr. Sebastian. As for the star herself, i
M she is elated at the prospect of appearing in this new picture, especially as the role 1
1 will call for intricate dramatic interpretation with great opportunities. §
g It is not yet certain who will play the star male role in the picture. 1
I "The Prince of Pilsen," of course, will have a military setting. Commenting 1
g on the picture plans, A. H. Sebastian said: "It is our intention to produce this 1
1 new picture on a lavish scale. I fondly hope that it will be the biggest and best i
I production of my career. Its possibilities are little short of wonderful, and from 3
g all present indications it should develop into the outstanding motion-picture of this 1
1 season." §
1 It is likely that the company will go to Cincinnati to film part of the exterior* g
M for the picture. §
1 "The Prince of Pilsen" in operetta form was written by Frank Pixley and f
1 Gustav Luders. The continuity for the film version was written by Anthony =
= Collewey. S
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ROLLAND FLANDERS
One of the coming young leading
men in motion pictures, who recently
appeared in three productions in the
E ast sim ultancously.
Five Completed Columbia
Features in Laboratory
"The Handsome Brute," "Lure of the Wild,"
"Ladies of Leisure," "Fate of a Flirt," and
"The Thrill Hunter" are scheduled for release
before the Columbia 1926 season begins. "Lure
of the Wild," which was directed by Frank
R. Strayer, starring Lightening, the wonder
dog, and an all star cast headed by Jane
Novak, is expected to be a box oflfice pro-
duction with all the record smashing qualities
of "Steppin' Out," made by the same director,
which has established new records in practically
all the first run houses in which it has been
shown.
"Amundsen Polar Flight"
Booked by Stanley Theatre
"The -A.niundsen Polar Flight," the authen-
tic motion picture log of the .Amundsen-
Ellsworth expedition, which is being dis-
tributed by Pathe, has been booked for first-
run showing at the Stanley Theatre in Phil-
adelphia and for the other theatres in the
large circuit to follow the initial presentation
at the Stanley.
Presented in three reels of dramatic action,
"The Amundsen Polar Flight" offers a "per-
sonally conducted" trip with the noted ex-
plorers on their perilous flight to the Arctic
Circle to within a short distance of the
North Pole.
Have Leading Roles
Eleanor Boardman and Charles Ray, an-
nounces Hunt Stromberg, associate execu-
tive at the Culver City studios, have the
leading roles in "The Auction Block," the
Rex Beach novel upon which Hobert Henley
has now begun work at the Metro-Goldwyn-
Mayer studios. Frederick and Fanny Hat-
ton have adapted the story to the screen.
La Mont to Direct Conley
Charles LaMont will wield the megaphone
on Lige Conley's next Educational-Mermaid
Comedy. LaMont has been directing the
Juvenile Comedy cast.
December 5, 1925
MOVING PICTURE WORLD
439
Associated Exhibitors Announce the
Release of Weaver's "Hearts and Fists"
ASSOCIATED EXHIBITORS announce
for early release "Hearts and Fists,"
a smashing drama of the lumber
camps, directed by Lloyd Ingraham and fea-
turing Marguerite de la Motte and John
Bowers. The picture was adapted from the
popular story of the same title which ap-
peared in the American Magazine.
Produced by H. C. Weaver Productions,
"Hearts and Fists" was photographed in the
heart of the big timber district of the state
of Washington. Through the courtesy of a
lumber company, the lumber camp scenes
were pictured in one of the biggest and
most up-to-date lumber camps in the North-
west. The result is that a \stirring drama
has been screened against backgrounds as
compelling and towering as the big trees
themselves.
The idea of fidelity to detail has been
carried out in every instance, which fact
adds immeasurably to the entertainment
value of the picture. With a real lumber
camp, real lumber-jacks, a real lumber-camp
railroad and all the other necessities at
hand, Director Ingraham is said to have
made a picture that fairly breathes the
aroma of love and battle in the big pines.
The story deals with the strenuous efforts
of the son of a lumber king to carry on
after his father's death. The son starts out
with his only possession a few thousand dol-
lars, unlimited determination and two loyal
friends to help see him through. Naturally
he triumphs over adversities and wins the
girl of his choice, but so compelling and
thrilling is the screen telling of the story
with its dramatic complications as to make
an unusually entertaining photoplay.
An interesting feature regarding the cast
is that it includes Lois Ingraham, daughter
of Director Lloyd Ingraham, who makes her
screen debut in "Hearts and Fists." Also
in support of Marguerite de la Motte and
John Bowers are Alan Hale, Charles Mills
Mailes, Kent Meade, Jack Curtis, Howard
Russel and others.
De Mille's Current Producing
Program Nearing Completion
WITH the starting of production on the
eighth picture of Cecil B. DeMille's
1925-1926 schedule, the editorial force
of the De Mille Studio is concentrating on the
preparation of the last four units of De Mille's
1925-1926 production program.
De Mille himself is now directing "The
Volga Boatman," eighth on his schedule of
twelve pictures for the season, opening scenes
of which are being filmed on location near the
Sacramento River, with William Boyd, Julia
Faye, Elinor Fair and Theodore Kosloff fea-
tured. Meanwhile, finishing touches are being
applied to "Braveheart" by Alan Hale, who
is directing this picture, with Rod La Rocque
starring. Jeanie MacPherson is superintending
the preparation of the script for La Rocque's
next starring vehicle, "Red Dice," due to go
into production November 30. Beulah Marie
CHARLOTTE BIRD
This clever young actress will he seen in
Sidney Olcott's production of "The Best
People." for Famous Players-Lasky Cor-
poration.
Dix has completed her adaptation of "Silence,"
the great crook drama, and Rupert Julian will
start shooting November 23, his cast headed by
H. B. Warner, who starred in the New York
stage presentation of the play.
Leatrice Joy, who is now vacationing in
New York, will return by the middle of De-
cember to prepare for her starring role in
"Eve's Leaves," her fourth picture under the
De Mille banner. Paul Sloane will direct the
production from the adaptation by Elmer Har-
ris, starting January 4.
The last production on the present schedule,
"Bachelor Brides" will go into production
January 14, with Rod La Rocque starring in
the screen adaptation of this rollicking stage
success. Alan Hale is to direct the picture,
for which Douglas Doty is preparing a screen
treatment. Due to the recent consolidation of
the De Mille and Metropolitan studios, next
season's production will be even larger than
De Mille's first activity as an independent mo-
tion picture producer.
Gets Character Actor
Universal Sign Nat Carr Under Long Term
Contract
With the obtaining of Nat Carr's signature
to a long term contract, Universal now has
both Nat and his brother, Alexander Carr,
under contract.
The two brothers are nationally known stage
stars and have recently entered the movies,
where they are broadening the popularity of
their names by their excellent screen work.
Both are character actors. Nat made his
debut with Universal in "The Beautiful Cheat"
in which Alexander also played. Following
that Alexander was loaned to other companies,
while Nat has played in "His People" and
'The Cohens and Kelleys."
As a result of the work in these last two
pictures, he was put under contract and now
has a prominent role in "Wives for Rent,"
which has just gone into production under the
direction of Svend Gade. Pat O'Malley and
\ irginia Valli are co-starred in it.
Starts on Big Fox Film
Anna May Wong Joins "A Trip to China-
town" Cast As It Goes Into Production
Anna May Wong has just been engaged
by Fox Films to play the important role of
Ohtai in "A Trip to Chinatown," the first
of the ten celebrated Charles Hoyt plays to
go into production on the Fox lot. Addi-
tional authentic Oriental atmosphere will be
provided by George Kuwa.
Production has been started under the
direction of Robert P. Kerr with Margaret
Livingston in the much coveted role of the
comedy widow. Earle Foxe, star of the Van
Bibber comedies, will be the leading man,
and J. Farrell MacDonald has the role of the
gay old uncle. Others in the cast are Harry
Woods, Marie Astaire, Gladys McConnell,
Charles Farrell, Hazel Howell and Wilson
Benge.
"A Trip to Chinatown" will be released as
a fcatinr length comedy on February 7.
BILL 1 1- DOVE zanll be seen as
Douglas Fairbanks' leading lady in
his forthcoming photoplay, "The
Black Pirate," for United Artists'
release. Miss Dove, a Ziegfeld
Follies beauty, was chosen from
more than a thousand young ladies
enusidcrcd for this role.
440
MOVING PICTURE WORLD
December 5, 1925
F. N. Drive in January
Big Cash Awards for Branch Managers and
Exchange Personnel
Samuel Spring, secretary- treasurer of
First National Pictures and chairman of the
Sales Cabinet, announced that January will
be known as First National Month, during
which all branches will conduct special cam-
paigns for the showing of l'"irst National's
product.
There will be large awards in cash prizes
to branch managers, salesmen, bookers,
cashiers and all other employes connected
with the exchanges. It is also announced
that cash awards will be made in the three
branches securing the best results in bill-
ings during the eleven weeks' period starting
November 15th and ending January 30th.
The entire personnel of all other branches
reaching or exceeding the quota for this
eleven weeks period will will receive a bonus.
The full details of the First National
Month campaign will be presented to branch
managers and their staffs by the members of
the Sales Cabinet on their trip to exchanges,
starting Sunday, November 22nd. On this
whirlwind tour, Mr. Spring will be accom-
panied by Ned Marin, sales manager of the
western territory, and A. W. Smith, Jr., sales
manager of the eastern territory and Ned
Depinet, sales manager of the southern ter-
ritory.
Books Gotham Pictures
Two more Gotham Productions have been
booked over the entire New York circuit of
the Fox theatres. This important booking
was the result of the screening of the two
latest productions of this company, "One of
the Bravest," the big fire picture starring
Ralph Lewis and "The Part Time Wife," a
story of the Hollywood studios featuring Alice
Calhoun and Robert Ellis.
On Way East
William de Mille-, who has just completed
the production of his original story, "The
Splendid Crime," ^or Paramount; Pierre
Collings, scenario Writer and Monte Kat-
terjohn departed from the Coast yesterday
for New York. The^ will arrive here Mon-
day morning, de' Mille bringing a print.- of
his newest feature.
While in the fe^st, de Mille will confer
with homCj office production officials concern-
ing his ne;ft production, which will be one
of the big specials scheduled for the spring
and summer season.
Chadwick Completes Eleven
ESTELLE TAYLOR,
Whose engagement by Warner Bros, to
play in the special John Barrymore pro-
duction, "Don Juan," has brought im-
mense pride and gratification to her
husband, Jack Dempsey. "We're com-
rades in the arts and partners in love,"
say Jack and Estclle.
Two Big F. B. O. Pictures for
Early Winter Completed
Two important melodramas have just been
completed by F. B. O. to be released early
this winter.
They are "The Midnight Flyer," directed
by Tom Forman from a story by Arthur Guy
Empey and featuring Dorothy Devore and
Cullen Landis and "Flaming Waters," featur-
ing Mary Carr, Pauline Garon and Malcolm
M'Gregor.
The latter was produced by Associated Arts
Corp. for F. B. O., Harmon Weight direct-
ing and Ludwig G. B. Erb supervising pro-
duction details.
Keith's First Paramount Film
Donald Keith, whose long-term contract
with Ben Schulberg has been taken over by
Famous Players-Lasky Corporation, will have
his first role in a Paramount picture as the
juvenile lead opposite Clara Bow in "Danc-
ing Mothers." This is a Herbert Brenon pro-
duction featuring Conway Tearle, Alice
Joyce, and Dorothy Gumming in Forrest
Halsey's adaptation of the Selwyn-Goulding
stage play.
Four More of the 1925-26 Program Will
Soon Go Into Production
Chadwick Pictures Corporation's produc-
tion has been progressing so rapidly at the
company's West Coast studios that eleven
of the fifteen releases on the 1925-26 program
have already been completed. It is expected
that the remaming four will go into produc-
tion shortly.
"The Wizard of Oz," released on September
1st, the first Chadwick picture of the 1925-26
program, has proven one of the outstanding
comedies of the year. Another Larry Semon
special comedy, "The Perfect Clown," to be
released December ISth, has already been
completed.
"American Luck," George Walsh's first
modern action romance for Chadwick, is one
of this star's four which have already been
completed. "Blue Blood," the second, will
be released on December 1st. There will be
six productions to this series.
"Some Pun'kins," Charles Ray's first of
two rural comedies on the Chadwick pro-
gram, was released November 1st. "Sweet
.\dcline," also completed, is scheduled for re-
lease on January ISth.
"The Unchastcned Woman," a special pro-
duction, starring Theda Bara, which will be
seen on Broadway shortly, is a November
release.
"The Last Edition" Plays to
Capacity at the Belmont
Louis Gans, manager of the Belmont The-
atre, 650 Tremont Avenue, New York City,
contends that "The Last Edition," Emory
Johnson's tribute to the journalistic profes-
sion, is the greatest box office picture of the
year. As evidence, he points proudly to the
fact that "The Last Edition" played the Bel-
mont Theatre day and night with "Don Q"
and "The Gold Rush" on the same street,
and his theatre was jammed to the doors
at every performance.
Third Tyler for F. B. O.
"The Cowboy Musketeer" has been chosen
as the release title for Tom Tyler's third
F. B. O. Western feature now in course of
production at F. B. O. under the direction
of Bob De Lacy. Besides the star, Frankie
Darro, and a horse and a dog are featured
in the story as "Tom Tyler's gang." The
feature formerly was called "Up and At 'Em."
"HEARTS AND EISTS" gives you action — the sort you like—with Marguerite dc la Mottc and Joiin Bowers starred: Asso-
ciated Exhibitors is sponsor for this H. C. Weaver production.
December 5, 1925
MOVING PICTURE WORLD
liliiPjiJ!itlii|fiilJ|i|pi^
441
From One Skyrocket to Anotker
ON HER RETURN FROM EUROPE, PEGGY HOPKINS JOYCE, star of Associated Exhibitors' "The Skyrocket,"
was shoivcred imth roses from the sky. The man luho bombed the famous beauty with flowers was R. Rex Renee, famous
French zvar ace. The photo shows the airplane in which he convoyed the Mauretania to her dock. Renee has just been
made a sales representative for Associated Exhibitors in Albany.
Tom "Still Doing His Stuff"
One day last March, Mary Pickford issued
a hurry call for Tom McNamara to join her
staff for a week in an advisory capacity.
The famous star wanted Tom's advice rela-
tive to certain phases of the story, "Little
Annie Rooney," she was about to produce
and she assured McNamara that she would
not require his service more than one week.
Eight months have elapsed since that time
and Tom is as yet "doing his stuff" on the
Pickford lot and judging from present indi-
cations it will be some time before he re-
moves his bag and baggage to another
studio.
Billie Dove and Husband
Looking Forward to Vacation
If Billie Dove and her husband, Irving
Willat, are fortunate enough to conclude
their present occupations simultaneously,
they will enjoy a brief vacation together for
the first time since they have been married.
To date the petite star and the director have
never finished their respective pictures at
the same time, hence if either one desired
a holiday they necessarily had to journey
alone. But now it looks like Miss Dove will
appear in her concluding scenes of "The
Black Pirate," opposite Douglas Fairbanks,
at the same time Mr. Willat films concluding
scenes for the Paramount picture he is pro-
ducing and the noted screen couple will at
once embark on a second honeymoon if their
anticipation is at last realized.
"Joanna" Completed
Having completed the final editing and
titling of his latest First National Picture,
"Joanna," Edwin Carcwe left New York for
the Coast. He made a brief stop-over in
Chicago to confer with Watterson R. Roth-
acker and then headed straight for Holly-
wood where he will begin preparations for
his next production.
Renee Greets Peggy Joyce
Famous French Flyer Drops Flowers on Ship
Bringing Home Associated Exhibitors
Star
When Peggy Hopkins Joyce, star of As-
sociated Exhibitors' "The Skyrocket," ar-
rived from Europe last week on the Maure-
tania, she was greeted by another "sky-
rocket"— R. Rex Renee, famous French Ace.
Hovering over the giant steamer as the
greyhound glided through Quarantine, Renee
bombarded the star with roses, and helped
give the star a reception that made the front
page of practically every New York paper.
And now Renee, holder of every decora-
tion for bravery that it is possible for one
man to obtain, has earned new laurels in
the Battle of Business. Through appoint-
ment by E. J. Smith, sales manager of As-
sociated, Renee becomes a member of the
sales force of Associated Exhibitors, work-
ing out of the Albany branch under Abe
Eskin, recently-appointed manager.
Renee is by no means new to the film
selling game. Back in 1912 he rolled up sales
records in the Oklahoma territory that
augured well for his future as a sales execu-
tive But with war he enlisted as a flyer.
His war record is history.
So if a film salesman should happen to call
on you by way of the roof, you will know
that R. Rex Renee, famous French ace and
"skyrocket," has arrived to tell you more
about Peggy Hopkins Joyce in "The Sky-
rocket."
Pete Morrison's Next?
"The Hidden Cabin" is the title of the third
of the Pete Morrison series of pictures that
the popular Western star is making for release
by Universal. The story was written by Frank
C. Robertson and ran as a magazine serial.
The players supporting Morrison have not yet
been selected.
King Vidor Feted
At Testimonial Reception and Supper
Director Is Presented with Handsome
Military Rifle
Signal honors were conferred on King
Vidor, Metro-Goldwyn-Mayer director, by
his fellow craftsmen of the Motion Picture
Directors Association at a testimonial re-
ception and buffet supper staged at the
megaphone wielder's clubhouse, in Holly-
wood, recently.
The affair was in tribute to genius shown
in directing of "The Big Parade." Cere-
monies reached their zenith, with a pre-
sentation of a Iiandsome military rifle to the
M-G-M producer, by William Beaudine,
president of the directorial association.
Compliments to Vidor were paid by Louis
M. Mayer, vice president and general man-
ager of Metro-Goldwyn-Mayer; Edwards
Davis, president of the 233 Club, and Pres-
ident Beaudine.
An elaborate entertainment program,
headed by Master Vincent Caruso, juvenile
star of Thomas C. Regan Productions, who
just returned from a si.x weeks' vaudeville
engagement at the Palace theatre. New
York, was intermingled with the speeches.
Practically every prominent producer and
director in the industry attended the festivi-
ties.
Boasberg Leaves F. B. O.
Al Boasberg, for several years connected
with the Home Office of Film Booking Offices,
has resigned and left for Hollywood to assist
in the production of Buster Keaton comedies.
Boasberg has written many vaudeville acts,
and has contributed several sketches for the
musical comedy stage, which were presented
by the Music Box Revue and other musical
productions in New York.
442
MOVING PICTURE WORLD
December 5, 1925
OLGA CALVE
European motion picture beauty, is
a Russian Countess. She recently
arrived in the United States with
her husband, Lou Marangella, well
known motion picture publicist, who
met Calve when he went to Rome to
handle publicity on the Fred Niblo
production of "Ben Hur" for Metro-
Goldzvyn- Mayer. Calvc played a
role in this picture.
Countess Goubarev is Here
Accompanies Her Husband to America And
Will Play in Pictures
Lou Marangella, the journalistic impres-
ario who journeyed to the land of the
Caesers in behalf of "Ben Hur," has fallen
from grace and become a Benedict. Lou was
married in gay Paree, that charming city on
the Seine, several months ago.
Unlike the American girl who seeks a
foreign title, Lou has turned the tables on
the usual plot, and married the Countess
Goubarev, known in film and theatrical cir-
cles on the Continent as Olga Calve. Miss
Calve has a remarkable record of achieve-
ments. As a member of the Russian nobil-
ity she fought in the World War, serving
as a lieutenant in the Cossack ranks of the
Black Army. Her experiences, not only in
the war but also in the Bolshevik revolution
that followed, are declared to be full of
thrilling dramatic incidents, and the new
Mrs. Marangella is writing her memoirs for
future publication.
There is nothing to be said about Lou's
career, except that he met his bride across
the sea, came back with the "Ben Hur"
company, and then journeyed overseas again
for the marriage ceremony. His best man
was Ted Taylor, a Los Angeles newspaper
man, at present on the editorial staflf of the
Paris Times.
Miss Calve has been on the Russian stage,
and for the last few years has been playing
leads in French films. She has also played
minor roles in a number of American films
made abroad. Our hearty congratulations to
the bride and groom, who are now in the
East.
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j Get Ready for g
i National Laugh Month. §
I Is Right On Your Neck! |
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiiii iiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin
Chatkin Joins Famous
B. and K. Theatres
David Chatkin, for the past four years sales
manager of Educational Pictures, has joined
the new Famous Players-B. and K. Organiza-
tion. Mr. Chatkin will handle the buying and
booking of short subjects, and will work under
the direction of Sam Dembow.
James R. Cowan, who formerly handled this
phase of the work, has been promoted to the
Production Department of the new theatre
organization.
Harry Langdon to Join First
National Soon
Harry Langdon will gather up his grease-
paint and wardrobe and move bag and
baggage to his new bungalow at First
National studios, December 3rd.
Harry is finishing his contract with Mack
Sennett, working on his last comedy for the
noted producer and, at the same time, mak-
ing preparations to start work for First
National.
The first fun film which Langdon will pro-
duce under his new contract will be feature
length. Five scenarists and gag-men are
engaged on the script and expect to have it
finished when Harry reports for work.
More Players Added to Cast of
"Too Much Money"
Derek Glynne. George Henry, Dorothy
King and Clif? Worman were added this
week to the cast of "Too Much Money"
which John Francis Dillon is directing for
First National at their New York studios.
Lewis Stone and Anna Q. Nilsson have
the featured roles and Robert Cain has the
"heavy" part. "Too Much Money" is an
adaptation of Israel Zangwill's stage play of
the same title and is the story of a married
couple who had too much money.
BETTY JEWEL
having com.pleted her work in Robert
T. Kane's production. "The New
Commandment," was signed by Sam-
uel Goldwyn for the leading feminine
role in his forthcoming production,
"Partner's Again." This is a Potash
and Perlmutter story, with Alex Carr
and George Sydney in the principal
roles. Miss Jewel proceeded im-
mediately to Hollyxvood following
her signing of the contract.
PAULINE FREDERICK
One of the things that has not been
"Right xinth the Movies'' for more than
a year, past, has been the absence of this
great actress from the Hollywood Studios.
We hear Miss Frederick is returning
from Australia, and may return to the
screen immediately.
Pauline Frederick Returning
Actress Appeared in Every Important City
in Australia
After eight months in the Antipodes,
Pauline Frederick, noted star of stage and
films, is returning from Wellington, N. Z.
aboard the S. S. Tahiti for San Francisco.
It was in March of this year that Miss
Frederick and her supporting company sailed
for Australia on what was scheduled to be a
three months tour under the direction of J
C. Williamson and the personal management
of "Snowy" Baker. Her repertoire, consist-
ing of "The Lady" and "Spring Cleaning,"
both plays she had used as vehicles in Cali-
fornia theatres, proved so popular that her
stay was prolonged five months beyond the
original period. During her Australasian
tour, Miss Frederick appeared in every im-
portant city on the continent.
Upon her return to the United States.
Miss Frederick will spend a fortnight at her
Beverly Hills estate and will decide, during
this time, whether she will accept a theatri-
cal engagement to bring her plays to New
N'ork and London, or remain in California
on one or more of the film contracts which
have been proflFered to her attorney, M. J.
Herbert.
San Francisco to See
"Phantom of Opera" Again
"The Phantom of the Opera" is going back
to San Francisco for a triumphant return en-
gagement, according to announcement from
Carl Laemmle. The Universal production had
its pre-release showing there several months
ago, and had a successful run of eight weeks
at one of the larger theatres. So popular was
tlie picture that the St. Regis theatre has
booked it for a second showing.
A party of Universal stars, including Mary
Philbin, who plays the feminine lead in "The
Phantom," Raymond Keane, Louise Dresser,
Arthur Edmund Ca rew, Charles Puflfy and
others, will attend the opening of the picture.
Paul Kohner. Universal casting supervisor,
will chaperone the theatre party.
"December 5, 1925
MOVING PICTURE WORLD
443
"Lady
Windermere's
Fan"
NEXT Tuesday evening, December 1,
has been definitely set as the date
for the gala world preview of the
Warner Bros. -Ernst Lubitsch production
"Lady Windermere's Fan," at the exclusive
Casa Lopez in New York. Preceding the
actual preview, Vincent Lopez will be host
at an elaborate dinner-dance to Miss Irene
Rich, the "Mrs. Eriynne," of the picture.
More than two hundred persons, prominent
in the picture industry or in artistic, pro-
fessional or social life, have accepted Mr.
Lopez's invitation, and the affair has been
given an international flavor in keeping with
the world-wide appeal made by the master-
piece of the British literary genius, Oscar
Wilde.
The executors of the celebrated drama-
tist's estate, it wlil be recalled, were im-
portuned by film organizations of several
nationalities to dispose of the screen rights
before they finally yielded to the American
company, and then only on the implicit
understanding that the picture should be di-
rected by the German-born producer, Ernst
Lubitsch.
Thus, the best in each of a group of coun-
tries was called upon to make his contri-
bution. Finally, it remained for Mr. Lopez,
representative of yet another nationality, to
arrange an elaborate entertainment which
should emphasize impressively the interna-
tional character of the event.
Incidentally, Miss Irene Rich, Warner
Bros, star, cut short her vacation in Europe
and hurried back across the Atlantic to be
the honored guest at Tuesday's entertain-
ment.
Miss Rich will be the hostess of the even-
ing by special invitation of Vincent Lopez.
During the dinner an elaborate revue will
be given, to be followed in turn by dancing
and the presentation of the screen produc-
tion. Mr. Lopez's famous orchestra will
furnish the music for the entire evening,
ERNEST LUBITSCH,
I he distinguished German
director, produced this
Oscar Wilde play for War-
ner Bros., unth Irene Rich,
May McAvoy, Bert Lytell
and Ronald Colman in the
cast.
and the event will be broadcast on the radio.
The attitude of the literary world toward
this presentation is evinced by the fact that
there will be present several English authors
wIki ai(j in this country, prominent American
writers and official representatives of the
Society of Authors of both the United States
and England.
Screen Stars Will Appear
At Customs Service Ball
FAMOUS motion picture and stage
actors and actresses will appear on
the program of entertainers at the
entertainment and reception of the New
York Branch, National Customs Service As-
sociation, to be held on Tuesday evening,
December 8, in the Grand Ball Room of the
Hotel Commodore.
Four operatic stars will appear and sing
operatic selections. Opera stars, actresses
and actors have at all times received most
courteous treatment from the Inspectors,
and other Customs employees, with whom
they have had occasion to meet in the con-
duct of their business. This has been the
experience particularly of those in the thea-
trical profession, who make frequent visits
to Europe. Many times individuals in the
profession have been able to keep their en-
gagements only because the Customs men
have facilitated the handling of their bag-
gage.
The entertainment and reception is given
in honor of Collector of Customs of the Port,
Philip Elting; Arthur F. Foran, Comptrol-
ler; Thomas W. Whittle, Surveyor; and
Fred. J. H. Kracke, Appraiser.
Vincent Lopez has been engaged to furnish
the music for the occasion and will appear
personally with his renowned Club Orchestra.
The coming entertainment and reception
is the first social event planned by this or-
ganization, and the cooperation by the pub-
lic has instilled the members and their friends
with great enthusiasm in working up the
social.
More than three-fourths of the United
States Customs employees at the Port of
New York make up the roster of this As-
sociation. When it is realized that the Port
of New York includes all these cities with
a waterfront near Greater New York, such
as Jersey City, Newark, and Perth Amboy,
extending as far north as Albany, and east
as far as Montauk Point, one may compre-
hend the extensive area covered and the
widespread locations of the members.
The officers of the Association are :
George L. Conell, President ; John J.
Viele, 1st Vice-President; E. T. Humphrey,
2nd Vice-President ; Charles W. Nelson,
Recording Secretary; F. A. Ostrick, Cor-
responding Secretary ; Julius Waldauer,
Financial Secretary; Ernest S. Braidwood,
Treasurer and Jeanne Bruce, Register. Com-
mittee on Arrangements, James S. Long,
Chairman, Room 219, Barge Office. E. S.
Braidwood, John J. Viele, Frank Sullivan,
Harry Wanamaker, F. A. Ostrick, Julius
Waldauer, Jesse Moir, Charles W. Nelson,
Charles Connolly, E. T. Humphrey, Jeanne
Bruce, Robert Behr, John E. Lenz, August
K. Thomas, William F. McKenzie, Jesse L.
Perry and Walter A. Kennedy.
Qjtraight from the Shoulder Reports
SxhtbLtLoa laformation Direct from the SSox-Office to you
Sditcd bij cA. Van 3uren foiueU
Associated Exhibitors
EAST OF BROADWAY. (5.783 feet). Star.
Mary Carr. A fair police story with some
good acting and a very good cast. Have run
better pictures from Pathe. Tone and appeal,
good. Sunday, yes. Special, no. Worlving
class city of 13.500. Admission 10-15. G. M.
Bertling, Favorite Theatre (168 seats), Piqua.
Ohio.
HEADLINES. Star, Alice Joyce. A very
ordinary offering in the opinion of my
patrons, and I acquiesce. A newspaper story,
rather far fetched, with Virginia Lee Corbin
doing a fine "flapper," and that let's it out.
Not a picture for the small towns. I'd think
this over very carefully before I played it.
screen it before buying if possible. Weather
fair. Attendance so-so. Dave Seymour, Pon-
tiac Theatre Beautiful, Saranac Liake, New
York.
F. B. O.
ABTER THE BALL. Star cast. Was liked
by everybody and did a fair business. Al. C.
Werner, Royal Theatre, Reading, Pennsyl-
vania.
BANDIT'S BABY. (5 reels). Star, Fred
Thomson. A picture with a lot of hokum,
but the way they eat them does you good.
The horse is wonderful. Fred's pictures are
our best bets. They outdraw everything.
Tone, good. Sunday, yes. Special, no. Ap-
peal, one hundred per cent. Rural class and
townseople town of 800. Admission 10-25.
Firkins & Laws, Crystal Theatre (200 seats),
Moravia, Iowa.
DRUSILLA WITH A MILLIOIV. (7.301
feet). Star, Mary Carr. Only thing which is
lacking is a good title; the title doesn't
mean anything at the box office, but the pic-
ture is there. A human-interest comedy
which will please all. Don't be afraid to
advertise, push it. Tone, good. Sunday, yes.
Special, yes. Appeal, one hundred per cent.
Rural class and townspeople town of 800.
Admission 10-23. Firkins & Laws, (Crystal
Theatre (200 seats), Moravia, Iowa.
DRUSILLA WITH A MILLIOIV. (7,301
feet). Star, Mary Carr. A good picture, but
not what it should have been with the pub-
licity it had behind it. I did fair with it
but have done better with other F. B. O. pic-
tures. Tone, good. Sunday, yes. Special,
yes. Fair appeal. Working class city of
13,500. Admission 10-15. G. M Bertling.
Favorite Theatre (168 seats), Piqua, Ohio.
FIGHTING SAP. Star, Fred Thomson. A
good western production. We have played
several of his pictures and they are all good,
but he does not draw the business he should.
Tone, good. Sunday and special, no. Ap-
peal, eighty-five per cent. Town and rural
class town of 1,028. Admission 10-25, 25-50
for specials. W. C. Geer, Princess Theatre
(175 seats), Vermont, Illinois.
FOOLS IN THE DARK. (7 reels). Star
cast. Had good comments from a number of
patrons and it went over fairly well. Al. C.
Werner, Royal Theatre, Reading, Pennsyl-
vania.
GIRL OF THE LIMBERLOST. (6,500 feet).
Star cast. This picture did very well in part
due to the popularity of the book. Al. C.
Werner, Royal Theatre, Reading, Pennsyl-
vania.
HIS FORGOTTEN 'WIFE. (6,500 feet).
Star cast. Fair picture that played to fair
houses. Al. C. Werner, Royal Theatre, Read-
ing, Pennsylvania.
ON THE STROKE OF THREE. (6,757 feet).
Star, Kenneth Harlan. Fair program picture,
but not the exciting melodrama that the press
book said it would be. Tone, okay. Sunday,
yes. Special, no. Fair appeal. Generall class
1 "Ycu don't want to book punk §
B pictures any more than the rest B
H of us do. But you'd like to play |
■ all the good ones you have dates |
m for. S
E "So we send these tips — and be- M
m cause we're exhibitors, reporting |
g volunt2u-ily and without bias, you m
m know tihey're dependable — to ■
I help you along. I
% "Now you swing into line and J
■ let's make it a give-aaid-take (
B proposition. We're glad to help 1
■ you. You help us." j
I OUR GANG. I
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiy
town of 1,000. Admisison 10-25, 15-35. H. H.
Hedberg, Amuse-U Theatre, Melville Louis-
iana.
sc.VR H.\\.V\. (6,nno feet). Star, Yakima
Canutt. A real western picture filled with
lots of action in it. There is an outlaw horse
they ride in this picture that is worth the
advertising to see it alone. Tone, none. Sun-
day and special, no. Appeal, ninety per cent.
Town and rural class town of 700. Admis-
sion 10-20. W. F. Denney, Electric Theatre
(250 seats), Lowry City, Missouri.
SC.\R HAN.4N. (6,000 feet). Star. Yakima
Canutt. A fair western that pleased the de-
votees ef that class of pictures, and there are
quite a few of them yet. City of 110.000.
Admission l(i-20. Al. C. Werner. Royal The-
atre (500 seats), Reading, Pennsylvania.
SMOOTH AS SATIN. Star, Evelyn Brent.
They liked this here. Played it on a Satur-
day and it pleased greatly. A nicely made
program offering that moves along and keeps
entertaining all the way. Weather fair. At-
tendance Saturday excellent. Dave Seymour,
Pjontiac iTheatre Beautiful, Saranac Lake,
New York.
THAT DEVIL ftUEMADO. (4,720 feet).
Star, Fred Thomson. A good action picture
that will please any audience. Tone, none.
Sunday and special, no. Appeal, ninety per
cent. Town and country class town of 700.
Admission 10-20. W. F. Denney. Electric
Theatre (250 seats), Lowry City, Missouri.
TRIGGER FINGERS. Star, Bob Custer.
Fair western picture that did a fair business.
Al. C. Werner, Royal Theatre, Reading, Penn-
sylvania.
WHITE SIN. Star cast. Fair picture that
played to fair business. Al. C. Werner, Royal
Theatre, Reading, Pennsylvania.
WILD BULL'S LAIR. (6 reels). Star, Fred
Thomson. Another real Thomson, and this
fellow does not make very many bad ones.
This horse of his is in a class by himself.
Tone and appeal, good. Sunday, yes. Special,
no. Working class city of 13,500. Admission
10-15. G. M. Bertling, Favorite Theatre (168
seats), Piqua, Ohio.
First 'National
BAD MAN. (6,404 feet). Star, Holbrook
Blinn. A different picture that will please.
Book it. Tone, fair. Sunday and special, no.
Appeal, ninety per cent. Farmers town of
400. Admission ten cents on program pic-
tures and 10-25 on specials. Ross S. King,
Opera House (225 seats), Barnes City, Iowa.
BELIi BOY 13. (S reels). Star Douglas
MacLean. A fine little progrram picture and
went over in fine shape. Weather was very
bad. so didn't do very much at the box office,
but those who saw it were well pleased. Print
in good condition. Tone. good. Sunday and
special, no. Appeal, ninety per cent. Gen-
eral clas.s town of 600. Admission 10-25, 15-
35. W. C. Snyder. Cozy Theatre (265 .seats).
Lament. Oklahoma.
BLACK OXEN. (7,831 feet). Star, Corinne
Griffith. I was supposed to run this over a
year ago and therms nothing to be said since
it has been reported so many times. How-
ever, it is a good picture, and wherever
Corinne Griffith is popular it will please her
following: it is a very high class pro-
duction. Sj)ecial. yes. Appeal. eighty-five
per cent. Industrial class town of 6,000. Ad-
mission 10-30. L. O. Davis, Virginia Theatre
(600 seats). Hazard, Kentucky.
CHICKIE. Star, Dorothy Mackaill. Pretty
good, but rather sad in spots for here. It
got by. that's about all. If you play this and
are a small town exhibitor, be careful of the
rental. Fair weather. Attendance not so
good. Dave Seymour, Pontiac Theatre Beau-
tiful, Saranac Lake, New York.
DARK ANGEL. (7,311 feet). Star, Ronald
Colman. One of the year's best. One hun-
dred percent audience appeal. Jos. L.
Caudell. Grand Theatre (220 seats), St. Pauls,
North Carolina.
HER REPUTATION. (7 reels). Star cast.
A good picture. Good story, good acting.
Tone, fair. Sunday and special, no. Appeal,
eighty per cent. Town and country class
town of 700. -Admission 10-20. W. F. Denney,
Electric Theatre (250 seats), Lowry City,
Missouri.
IDLE TONGUES. (5,447 feet). Star. Percy
Marmont. Fine acting on Marmont's and
Miss Kenyon's part, but the story was a lit-
tle draggy. However, it was interesting and
has a good moral that should have gone home
to quite a few in the audience. Tone and
appeal, fair. Sunday, yes. Special, no. Gen-
eral class town of 1.000. Admission 10-25.
15-35. H. H. Hedberg, Amuse-U Theatre,
Melville, Louisiana.
KNOCKOUT. Star, Milton Sills. A knock-
out of a picture. Had more comments from
patrons on this than I did "The Sea Hawk."
Plenty of action. If you are in a high class
town I would advise you not to run the
trailer. Tone, okay. Sunday, doubtful,
fpecial, yes. Appeal, one hundred per cent.
All classes town of 2,000. Admission 10-20.
L. H. Greife, Opera House (500 seats), Wind-
sor, Missouri.
LOST WORLD. (9,700 feet). Star cast. A
wonderful production. Caused a lot of specu-
lation as to how the animals were worked,
and so on. but as a whole very much enjoyed
by all because it was unusual. Good tone.
Appeal 85 per cent. No for Sunday, yes as
special. Draw business and farmer class,
town 2,200. Admission 10-25. A. F. X. Jen-
kins, Community Theatre, David City,
Nebraska.
LOST WORLD AND SALLY. Star cast.
Two of the year's best. One hundred per cent,
audience appeal. Jos. L. Caudell, Grand The-
atre (200 seats), St. Pauls, North Carolina.
LOVE'S WILDERNESS. (7,057 feet). Star,
Corinne Griffith. Not bad, but lacks a lot of
being really ■worth while. Why do they use
such leading men? Is the male population of
Holywood migrating? Can't give this one
very much. Tone, not bad. Sunday and
special, no. Ordinary appeal. Better classes
city of 14,000. Admission 10-35. E. W. Col-
lins, Grand Theatre (700 seats), Jonesboro.
Arkansas.
MADONNA OF THE STREETS. (7.507
feet). Star, Nazlmova. Here is a miKhty
necember 5, 1925
MOVING PICTURE WORLD
445
pleasing- picture. The better informea wui
criticize the forced happy ending-, but all in
all it's- a first-class picture where they like
intense drama. Tone, fine. Sunday, yes.
Special, yes. High appeal. Better classes
city of 14.000. Admission 10-35. E. W, Col-
lins. Grand Theatre (700 seats), Jonesboro,
Arkansas.
MAKING OP O'MALI.EY. Star, Milton
Sills. Fine cop story that pleased one hun-
dred per cent. Well acted, directed and
photographed. A clean plot and enough
action to keep the roughnecks from calling
a straight "love picture." Tone, okay. Sun-
day, yes. Almost a special. Strong appeal.
General class to-wn of 1,000. Admission 10-25,
.15-35. H. H. Hedberg, Amuse-U Theatre,
Melville, Louisiana,
MAKING OF O'MALLEY. Star, Pat O'Mal-
ley. A fine picture that -will please all -who
witness it, therefore, just prove how you can
exploit it and get some change for yourself.
Couldn't call it a special, but a very high
grade program offering. Weather fine, at-
tendance, ditto. Dave Seymour, Pontiac The-
atre Beautiful, Saranac Lake, New York.
MY SON. Star, Alia Nazimova. Went over
real well here, and incidentally the first pic-
ture in many moons of Nazimova's that
pleased, so you'll probably have to step on
the loud pedal to get the public interested.
This has real value, a good picture, not a
special, and at reasonable rental you should
cash. Weather fine, attendance good. Dave
Seymour, Pontaic Theatre Beautiful, Saranac
Lake, New York.
PAINTED PEOPLE. Star, Colleen Moore.
This star does not draw here. Rental too
high, no profit. Tone, good. Sunday, yes.
Special, no. Fair appeal. Farmers and mer-
chants town of 1,650. Mrs. J. B. Travelle,
Elite Theatre, Placerville, California.
SANDRA. (7,905 feet). Star, Barbara
LaMarr. Well produced but hardly worth the
trouble. Few liked it and none enthused
over it. Tone and appeal, not much. Sunday
and special, no. Better classes city of 14,000.
Admission 10-35. E. W. Collins, Grand The-
atre (700 seats), Jonestoro, Arkansas.
THOSE WHO DANOE. Star cast. Good
picture. Just above program schedule.
Rental too high. No profit. Tone, good, aun-
day, yes. Special, no. Fair appeal. Farm-
ers and merchants town of 1,650. Mrs. J. B.
Travelle, Elite Theatre, Placerville, Cali-
fornia.
WHEN A MAN'S A MAN. (6,910 feet). Star,
John Bowers. A real picture. Does not fol-
low the book very closely, but will draw
very good. Very interesting. Tone, good,
Sunday, yes. Hardly suitable for special.
Ninety per cent, audience appeal. Farmers
town of 400. Admission ten cents on program
pictures and 10-25 on specials. Ross S. King,
Opera House (225 seats), Barnes City, Iowa.
WHITE MONKEY. Star, Barbara LaMarr.
If you buy enbloc and have to take this pic-
ture, if you show it, get a suit of armor,
otherwise lay It on the shelf. A pretty bad
picture. Weather fair. Matinee good, night
here and there a patron. Dave Seymour,
Pontiac Theatre Beautiful, Saranac Lake,
New York.
WHY MEN LEAVE HOME. (8 reels).
Star cast. A good program picture, but not
much action, although name has drawing
power. Also good moral to picture. Tone,
good. Sunday, yes. Special, no. Appeal,
ninety per cent. Town and country class
town of 700. Admission 10-20. W. F. Den-
ney. Electric Theatre (250 seats), Lowry City,
Missouri.
WHY MEN LEAVE HOME. Star cast.
Good picture, no profit. Rental too high.
Tone and appeal, good. Sunday, yes. A little
above program schedule. Farmers and mer-
chants town of 1,650. Mrs. J. B. Travelle,
Elite Theatre, Placerville, California.
Fox
AS NO MAN HAS LOVED. Star cast. A
worthy version of a masterpiece that gives
prestige to your house and raises the stand-
ards of the industry. Fine, thrilling, story
and production is excellent, though cast did
not seem ideally selected. Step on it hard.
They'all like It. Tone, fine. Sunday, yes.
Special, decidedly. Great appeal. Better
glllllllllllllllllllllllllllllilllllllllllllliilllllllllllllllllllllllllllllllliiilillillilllillllll^^
I Between Ourselves |
I A get together place where |
I we can talk things over |
I When I started getting the fin- |
I est assemblage of sincere exhib- i
I itors to sending these tips, I 1
I HOPED it would find a helpful |
I response. |
I Now, after the years have |
I marched along, I KNOW it has. |
I But just the same I like to have |
I some of the boys say things like |
I this: I
I "I wish to state that I find your |
I 'Gang's* Straight from the Shoul- 1
I dter tips of great benefit in my i
1 business and enjoy the Moving 1
I Picture World in general." |
I G. H. Perry, People's Theatre, |
1 Cloverdale, California, said that — |
I AND HE HELPS MAKE IT SO! |
I A pat on the back for the boys g
I who send these tips without ex- |
I pecting any pay at all is only fair. |
I They get no other kick out of |
I it. Give them your appreciation! |
I And help them help you. |
I VAN I
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^
classes city of 14,000. Admission 10-35. E.
W. Collins. Grand Theatre (700 seats), Jones-
boro, Arkansas.
CONtlUEST. Star, William Farnum. A
good reissue. Good action in the last two
reels, but the first four are dry, even if it is
of historical interest. Story of General Sam
Houston, liberator of Texas. Tone, good.
Sunday, no. Special, no. Appeal, seventy-five
per cent. Factory class. Admission 15-25.
David W. Strayer, Mt. Joy Theatre, MTf. Joy,
Pennsylvania.
C7YCLONE RIDER. (6,672' feet). Star,
Reed Howes. Fast moving story, well photo-
graphed and directed. Charles Conklin as
the negro was a knockout. In fact, he is the
best "nigger" on the screen today, and his
appearance always is greeted with gales of
laughter. People like this kind of action
story, and it is a wonder the producers don't
make some effort to supply more like 'em.
Tone, okay. Sunday, maybe. Special, no.
Very strong appeal. General class town of
1,000. Admission 10-25, 15-35. H. H. Hed-
berg. Amuse-U Theatre, Melville, Louisiana.
HEARTS OF OAIC. (6 reels). Star cast.
Very good. Should hold the interest of
everyone from beginning to end; last reel
very sad, good views of Arctic ice fields. Act-
ing good. Print good. Tone, good. Sunday,
yes. Special, no. Appeal, one hundred per
cent. Pactor.v class. Admission 15-25. David
Strayer, Mt. Joy Theatre, Mt. Joy, Pennsyl-
vania.
HUNTED WOMAN. (4,954 feet). Star cast.
This is an excellent picture, but for some
reason I have never in my six years of deal-
ing with Fox been able to put their so-called
specials over. They have made so many
rotten ones that it is like the little boy and
the wolves, when they do make a good one
nobody believes it is. This one will please all
who see it. Tone, okay. Special, no. Ap-
peal, eighty-five per cent. Industrial class
town of 6,000. Admission 10-30. L. O. Davis,
Virginia Theatre (600 scats). Hazard, Ken-
tucky.
HUNTED WOMAN. (4,854 feet). Star cast.
Stars not very well known, and while photog-
raphy was excellent, and action was good,
the direction was very poor and the sus-
pense was not of the kind to make the fans
gasp at the climax. Tone, rough in spots.
Sunday, maybe. Special, no. Fair program.
General cUiss town of 1,0(10. Admission 10-
25, 15-35. H. H. Hedberg, Amuse-U Theatre,
Melville, Louisiana.
KISS B.VRRIER. Star, Edmund Lowe. Not
a bad picture. It will just get by and that is
all. Title kills it. Tone, fair. Sunday and
special, no. Appeal, seventy-five per cent.
Town and country class town of 1,500. Ad-
mission 15-25. O. G. Odell, Odelphi Theatre
(400 seats), Hughesville, Pennsylvania.
LUCKY HORSESHOE. (5,000 feet). Star,
Tom Mix. Four days to good business.
Patrons kicked on this because of its cos-
tume and foreign atmosphere. General class
city of 35,000. Admission 25-35. C. D. Buss,
Strand Theatre (700 seats), Easton, Penn-
sylvania.
OH YOU TONY. Star, Tom Mix. A very
good production, but not his best by any
means. Did well at the box office through
rain and mud. Tone, good. Sunday and
special, no. Appeal, very good. Town and
rui'al class town of 1.028. Admission 10-25,
25-50 on specials. W. C. Geer, Princess The-
atre (175 seats), Vermont, Illinois.
OH YOU TONY. Star, Tom Mix. Fine ac-
cording to comments. I didn't get to see it,
but it ple-ased my western fans. R. L. Nowell,
Idlehour Theatre. Monroe, Georgia.
TIMBER AVOLF. (4,800 feet). Star, Buck
Jones. Not Buck's best, but it drew a satis-
factory business for three days. C. D. Buss,
Strand Theatre, Easton, Pennsylvania.
ISletrO'Qoldwyn
DADDY'S GONE A-HUNTING. Star, Alice
Joyce. Play this if you must, but be pre-
pared for some hectic exclamations. Did ,not
satisfy at all here. Weather fair. Attend-
ance, not much. Dave Selmour, Pontiac The-
atre Beautiful, Saranac Lake, New York.
DENIAL. Star, Claire Windsor.' Very, very
ordinary as to picture and attendance. 'This
is one that I'd forget, it it's in the contract
play it, if you play 'em all, if not show some-
thing that will please, which will not be hard
to get. Attendance — the opening sentence
tells of this. Dave Seymour, Pontiac Theatre
Beautiful, Saranac Lake, New York.
DIXIE HANDICAP. (6,965 feet). Star
cast. A very good picture of the old time
southern chivalry. A very good storm and
wild animal scene and an excellent racing
scene. Very good entertainment. Tone,
fine. Sunday, yes. Special, no. Appeal,
ninety per cent. Town and country class
town of 1,500. Admission 15-25. O. G. Odell,
Odelplii Theatre (400 seats), Hughesville
Pennsylvania.
EAGLE'S FEATHER. (6,500 feet). Star,
James Kirkwood. An excellent western pic-
ture, not the shoot-'em-up kind. Will please
any small town audience. Tone, good. Sun-
day, yes. Special, no. Appeal, ninety p er
cent. Farmers town of 400. Admisison ten
cents on program pictures and 10-25 on
specials. Ross S. King, Opera House (225
seats), Barnes City, Iowa.
HE WHO GETS SLAPPED. (6,613 leet).
Star, Lon Chaney. Very good picture. Some-
thing different. Drew good crowd which
showed profit at box office. Tone, good.
Sunday and special, yes. All classes town of
1.000. Admisison 10-30. G. H. Perry, Peoples
Theatre (250 seats), Cloverdale, California.
LITTLE ROHINSON CRUSOE. (6,216 feet).
Star, Jackie Coogan. Went over very well,
especially with the children and young peo-
ple. Al. C. Werner, Royal Theatre, Reading,
Pennsylvania.
MONSTER. Star, Lon Chaney. Gave
everybody the creeps. The usual Chaney.
Have some fans who like him, but the most
of them say he is a splendid actor but not
an entertainer. Too horrible. Nuf sed. Tone
and appeal, no. Sunday and special, no.
Business class and farmers town of 2,200.
Admission 10-25. A. F. Jenkins, Community
Theatre, David City, Nebraska.
PLEASURE MAD. Star cast. Was a good
picture and pleased the majority. City of
110,000. Admission 10-20. Al. C. Werner,
Royal Theatre (500 seats), Reading, Penn-
sylvania. . T : ,
PRAIRIE?. . IVlFE. Star cast. Patrons
446
MOVING PICTURE WORLD
December 5, 1925
voted this an insipid affair, and after the
matinee proved it by staying away. Weather
fair. Attendance pretty rood. Dave Sey-
mour, Pontiac Theatre Beautiful, Saranac
Lake, New York.
RA-G MAN. (5,908 feet). Star, Jackie
Cooran. This is rood entertainment. Al-
most as grood as "The Kid." Step on it. Best
Jackie has done in year.s. Tone, rood. Sun-
day, yes. Special, no. Hirh appeal. Better
classes city of 14.000. Admission 10-35. E.
W. Collins, Grand Theatre (700 seats), Jones-
boro, Arkansas.
SHERLOCK, JR. Star. Buster Keaton.
Just a fair production that for some reason
or other failed to attract business here. Al.
C. Werner, Royal Theatre, Reading, Penn-
sylvania.
SILENT ACCUSER. Star cast. The best
dor picture I have ever seen. Actinr by
Peter the Great wonderful. Everyone thor-
oughly enjoyed it, and many stopped by to
tell me. A good picture for any house and
should draw if played up rirht. It will
stand heavy advertising. R. L. Nowell, Idle-
hour Theatre, Monroe, Georgia.
SO THIS IS »IARRIAGE. (6,300 feet). Star
cast. A surprisingly fine picture. Due to
the fact that it was sent in as a substitute
we did not get a chance to exploit it, but it
is a fine photoplay worthy of real advertis-
ing. Tone, okay. Sunday, yes. . Special,
yes. High appeal. Better classes city of
14,000. Admisison 10-35. E. W. Collins,
Grand Theatre (700 seats), Jonesboro,
Arkansas.
STRANGERS OF THE NIGHT. .Star cast.
Considered a fair production, but did rather
poorly at the box office. Al. C. Werner,
Royal Theatre, Reading, Pennsylvania.
THY N.*ME IS WOMAN. (9.087 feet). Star
cast. Had several favorable comments on
this picture and business was fair. Al. C
Werner, Royal Theatre, Reading, Pennsyl-
vania.
WAY OF" A GIRL,. Star, Eleanor Board-
man. One of those pictures that goes back
to the writer every few minutes. Some bird
smoking cigarettes and rambling with a pin.
Rotten, walked out on it. Tone, okay. Sun-
day and special, no. Appeal, forty per cent.
R. X. Williams, Lyric Theatre, Oxford, Mis-
sissippi.
•UTIITE DESERT. (6,464 feet). Star, Pat
O'Malley. This is an extra good picture.
Will please any audience. Several big thrills
and beautiful scenery. If we had known
what we know now we would have raised
our prices on this cne. Tone, good. Sun-
day and special, yes. All classes, town of
1,000. Admission 10-30. G. H. Perry, Peo-
ple's Theatre (250 seats), Cloverdale, Cali-
fornia.
WHITE DESERT. Star cast. A good pic-
ture full of action and scenery, strictly a
program affair, although from the publicity
it looks big in spots. It only "looks big,"
It isn't. There's snow all over the screen
and you want to have your theatre well
heated or everyone will shiver. Weather
fine. Attendance pretty good. Dave Sey-
mour, Pontia.c Theatre Beautiful, Saranac
Lake, New York.
WIFE OF THE CK\T.\UR. (6,586 feet).
Star cast. Very good. Everyone liked this
picture. Very deep, not for younrsters as
far as thought is concerned, nothing slushy,
nothing immoral. Print good. Tone, good.
Sunday, yes. Special, no. D. W. Strayer,
Mt. Joy Theatre, Mt. Joy. Pennsylvania.
YOli-\NDA. (10 reels). Star, Marlon
Davies. This one took great here. All on
account of Davies, as our audiences don't like
costume pictures, but they liked this one.
Tone, good. Sunday, yes. Special, no, un-
less they like costume pictures. Appeal,
ninety per cent. D. W. Strayer, Mt. Joy
Theatre, Mt. Joy, Pennsylvania.
ZANDER THE GREAT. (6.844 feet). Star,
Marion Davies. The best picture this star has
made, somehow we ne\er did as well as ex-
pected but it is a good picture. Will stand
lots of advertising. Tone. good. Sunday
and special, yes. One hundred per cent, ap-
peal Rural class and townspeople, town of
800. Admission 10-25. Firkins & Laws.
Crystal Theatre (200 seats), Moravia, Iowa.
liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin
I More Tips from Tom Hays |
I "The Goose Hangs High" (Paramount), good; "Marriage Cheat" |
I (First National), passable; "Learning to Love" (First National), good; |
I "Prairie Wife" (Metro- Gold wyn), good; "Friendly Enemies" (Producers |
I Dist. Corp), oh, boy! if you like comedies, book it; "Sinners in Silk" i
I (Metro-Goldwyn), is O.K.; "Wine of Youth" (Metro-Goldwyn), this |
I was no good here; "Girl Shy" (Pathe), not so bad but not what it has |
I been cracked up to be; "Charley's Aunt" (Producers Dist. Corp.), it is i
I a riot. I
I "Seven Chances' (Metro-Goldwyn), O.K.; "Qassmates" (First Na- 1
I tional), good; "Red Lily" (Metro-Goldwyn), not so good for us; "Sally" 1
I (First National), good; "Tongues of Flames (Paramount), not so good. 1
I Thomas L. Haynes, Old Lyme Amusement Co., Old Lyme, Connecticut. !
iiiiiiiiiiiniiiiiiiiii iiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiiii^ iiiiiiiiiiiiii iiiiiniiiiniiiii mm iinnini
Paramount
GOLDEN PRINCESS. (8,584 feet). Star.
Betty Bronson. Any one who likes the
Peter Pan girl will certainly love this pic-
ture. Gold rush days of '49 with very good
action. My patrons all liked it. Print new.
Paper very good. Tone, good. Sunday, yes,
and no for special. Good appeal. R. A.
Preuss, Arvada Theatre, Arvada, Colorado.
GOOSE H.VNGS HIGH. (6.186 feet). Extra
fine production. By all means play it up big.
Fine for holiday program. Draw general
class, town about $5,000. Admisison 15-30.
C. A. Anderson, Liberty Theatre (600 seats),
Kalispell, Montana.
LJGHT OP* WTESTERN STARS. (6.650 feet).
Star, Jack Holt. Good picture that drew well,
nothing more need be said. Weather fine.
.\ttendance excellent. Dave Seymour. Pontiac
Theatre Beautiful. Saranac Lake, New York.
LIGHT OP WESTERN STARS. (6.650 feet).
One of the best westerns Paramount has ever
made. Pony Express and The Waron are
no better. We cleared enough to get a square
meal on this. Ned Pedigo. Pollard Theatre
(800 seats), Guthrie, Oklahoma.
LUCKY DEVIL. (5,935 feet). Star, Dlx.
A worthy evolution of the old Wallle Reid
Auto stories and much better. A knockout
Saturday ftature, or rood for any red-
blooded audience anywhere. Tone, good.
Sunday, yes. Strong appeal. Draw mixed
class, town about 3.000. Admission 10-25-30.
J. J. Wood. Redding Theatre (800 seats). Red-
ding, California.
MANICURE GIRL. (5.989 feet). Star, Bebe
Daniels. This is a story of a manicure girl
who craves luxuries and excitement, but,
though many temptations, remains true to
her poor but honest lover. Bebe Daniels and
Edmund Burns make a human story out of
it and after many sacrifices save enough to
buy a bungalow. A refreshing story with a
moral. Draw tourist city of 3,000. Admissions
10-30. George W. Walther, Dixie Theatre. (500
seats), Kerrville, Texas.
MANICURE GIRL. (5,989 feet). If you
are picking out boobs, hand the man who is
desponsible for this the medal. We think
we see Bebe slipping also. Thank the Lord,
tomorrow I have an Independent picture.
Maybe we will half way please the congre-
gation. Ned Pedigo, Pollard Theatre (80b
seats), Guthrie, Oklahoma.
MEN AND WOMEN. (6,232 feet). Star,
Richard Dix. This is a picture where a
false friend tries to steal another man's
wife. Richard Dix isn't himself in this
play. Good suspense all through, but climax
not natural, especially for Dlx. Our patrons
don't like this kind of a picture. We got by,
though, with good short subjects. Sunday,
no, and no as special. Appeal, none. G. H.
Perry, People's Theatre, Cloverdale, Cali-
fornia.
NEW BROOMS. (5,443 feet). Why should
this have been thrust on me? Story was
pleasing, but the photos and other advertis-
ing drove them out of the lobby as fast as
they came near the theatre. It appears to me
some one should get the air for picking such
a title. And the man who designed the ad-
vertising should be shot at sunrise or
sooner if possible. Idiots are not all dead.
Ned Pedigo, Pollard Theatre (800 seats),
Guthrie, Oklahoma. .
NIGHT CLUB. (5,721 feet). Star, Raymond
Griffith. Much enjoyed by my patrons. Play
it. go after it and make some money. Weather
fair. Attendance better than the weather.
Health seekers and tourists. Dave Seymour,
Pontiac Theatre Beautiful, Saranac Lake, New
York.
OLD HOME WEEK. (6,780 feet). Star,
Thomas Meighan. This did not prove a box
office attraction. Story is draggy in places —
something lacking. Fails to ring the right
way for a special. However, it is worth
seeing; just a little above program schedule.
Good tone, fair appeal. Yes for Sunday, no
as special. Draw farmers and merchants,
widely scattered, town 1,650. Mrs. J. B.
Travelle, Elite Theatre, Placervllle, Cali-
fornia.
PETER PAN. (9.593 feet). Star, Betty
Bronson, A beautiful production that we are
glad we played even though we only
broke even. Miss Bronson is great. Tone O.
K. Yes for Sunday and as special. 85 per
cent, appeal. Draw town and rural, town
about 1,000. Admissions 10-25. specials 16-30.
and 25-50. W. C. Geer. Princess Theatre (176
seats) Vermont, Illinois.
PONY EXPRESS. (9,229 feet). Stars,
Compson-Cortez. For western exhibitors an-
other "Covered Wagon" or "North of 36,"
and sold on a white man's basis. A genuine
American epic. Will back up any amount of
boosting. Tone, good. Sunday and special,
yes. Great appeal. Draw mixed class, town
about 3,000. Admissions 10-25-30. J. J. Wood.
Redding Theatre (800 seats). Redding, Cali-
fornia.
PONY EXPRESS. (9,920 feet). Good, but
not as good as "The Covered Wagon" as.
they advertise. Draw general class. Admis-
sion 10-25 and 15-35. H. V. Smoots, Vine
Theatre (600 seats), Mt. Vernon, Ohio.
PONY EXPRESS. (9,929 feet). Star cast.
Comes about as near equaling the Covered
Wagon as anything since the Wagon was
made. We play it one more day. Rain cut-
ting attendance. Tone. good. Sunday, no,
and special, yes. Very good appeal. Draw
town and rural class, town about 1.028.
Admission 10-25 and 25-50. W. C. Geer,
Princess Theatre (175 seats), Vermont,
Illinois.
PAR.AMOUNT PICTURES. On an average.
Paramount pictures are the best. If you have
a high or middle class audience, use them.
There is a certain fine quality in Paramount's
that rough necks cannot see. Draw farming
and lumber class, town of about 425. Admis-
sions 10-20-25. C. E. Delllnger, Doric Thea-
tre, (250 seats), Wardensville, West Virginia.
SAINTED DEVIL. (8,63S feet). Star, Ru-
dolph Valentino. Star has lost out her© en-.
December 5, 1925
MOVING PICTURE WORLD
447
tlrely, so of course no one cared for the
picture. Tone, fair. Sunday, no, ad no for
special. Appeal, none. Draw rural class
town about 1,450. Admission 10-30. I l'
Kennedy, Electric Theatre (350 seats), Glas-
gow, Missouri.
SEVEN KEY,S to BALDPATE. (6,974 feet).
Star, Dougrlas McLean. First McLean picture
ever run in my house and it went over
nicely. A mystery comedy drama, taken off
the stag-e play of same name. Print new.
Good tone Sunday, yes, and no for special!
Good appeal. R. A. Preuss, Arvada Theatre,
Arvada, Colorado.
SEVEN KEYS TO BALDPATE. (6,048
feet). Star, Doug-las McLean. The version
wasn't commensurate with the touting it
got, and our critical audiences termed it a
mere program picture. Suspense is the key-
note and it's well done; no exeftion on the
parts of all involved. Tone, O.K. Sunday,
yes, special, no. Eighty-five per cent, ap-
peal. Draw mixed class, town about 1 300
Admission 10-30. Pace & Bonman, Ri'alto
Theatre (300 seats), Pocahontas, Iowa.
Pathe
KRE.SHM.W. (6.683 feet). Star, Harold
Lloyd. Excellent comedy. Will please all
Lloyd fans and should do a very good busi-
ness. Tone and appeal okay. Sunday, okay.
Special, yes. General class town of 3,500.
Admission 10-25. Krieghbaum Brothers,
Char-Bell Theatre (800 seats), Rochester,
Indiana.
GIRL SHY. (7.457 feet). Star, Harold
Lloyd. Lloyd always goes good here. This
picture tame at the start but makes up for
it in the last two reels. Lots of laughs.
Tone, good. Sunday and special, yes. Ap-
peal, ninety-five per cent. Farmers town of
400. Admission ten cents on program pic-
tures and 10-25 on specials. Ross. S. King,
Opera House (225 seats), Barnes City, Iowa.
PERCY. Star, Charles Ray. This a very
good picture but it did not get me any
money. Star is a back number and does
not draw as he did several years ago. Tone,
good. Sunday, yes. Special, no. Fair ap-
peal. All classes in big city. Stephen G.
Brenner, Eagle Theatre, Baltimore, Mary-
land.
Producers' DisU Corp
CHARLEY'S AUNT, igtar, Syd Chaplin. In
my opinion the laugh hit of the season.
You're going to be asked som* coin of the
realm for this, expect it and then sell it
hard. You can increase, I did very slightly
and not a murmur. Weather fine. Excellent
attendance. Dave Seymour, Pontiac Theatre
Beautiful, Saranac Lake, New York.
CH.\RLEY'S AUNT. (7,245 feet). Star,
Syd Chaplin. Played a bit late but to record
crowds. Pleased one hundred per cent. C.
L. Brattin, Princess Theatre, Sidney, Mon-
tana.
CRIMSON RUNNER. Star, Prlscilla Dean.
It's a crj'ing shame this artist can act, but
the picture is the veriest rot. You know
how "Priscilla" stands in your town, I know
now too. If it was me. I wouldn't show
this picture on a bet, I consider it positively
the worst in which she has ever appeared.
Weather fine. Attendance, matinee fair,
night I might as well have closed up. Dave
Seymour, Pontlao Theatre Beautiful, Saranac
Lake, New York.
FRIENDLY' ENEMIES. Star, Mat Moore.
A very good comedy drama with plenty of
pathos and heart appeal. Tone, and appeal,
okay. Sunday, okay. Semi-special. General
class town of 3,500. Admission 10-25.
Krieghbaum Brothers, Char-Bell Theatre
(800 seats), Rochester, Indiana.
FRIENDLY ENEMIES. Stars, Weber and
Fields. They liked it here, because in my
estimation eighty per cent, of the population
here is from New York City and the W. and
F. popularity counted, not a "Charlie's Aunt''
but a very good comedy much of the fun
being told in titles, and as a rule that Is not
satisfactory but the "language butchering"
amused 'em here. Weather fine. Attendance
good. Dave Seymour, Pontiac Theatre Beau-
tiful. Saranac Lake, New York.
CORINNE GRIFFITH
Clmnii condensed in a corner of a couch
— certainly that's Corinne in "Classified"
for First National.
LET WOMEN ALOINE. Star cast. A fair
program picture for small houses that still
charge ten cents admission. Tone, good.
Sunday, yes. Special, no. No appeal. D. W.
Strayer, Mt. Joy Theatre, Mt. Joy, Pennsyl-
vania.
OFF THE HIGHWAY. (7,641 feet). Star,
William V. Mong. The acting in this one Is
great. Photography bum. Old story done in
old way, but acting carries the story through,
can be used three days to good business.
Tone, good. Sunday, yes. Special, no. Ap-
peal, ninety per cent. Factc-y class. Admis-
sion 15-25. Da\id W. Strayer, Mt. Joy Thea-
tre, Mt. Joy, Pennsylvania.
ROARING RAILS. -Star, Harry Carey. A
dandy melo-drama, heart interest, thrills,
forest fire. The child acting is wonderful.
Business class and farmers town of 2,200.
Admission 10-25. A. F. Jenkins, Community
Theatre, David City, Nebraska.
STOP FLIRTING. Star, Wanda Hawley.
Only fair. Laughs entirely too infrequent.
Play it but be sure and have a good program
surrounding it and possibly you'll escape
censure. I was very particular in the selec-
tion of my short stuff and that virtually
"made" my program for the day. Weather
fair. Pretty good attendance. Dave Sey-
mour, Pontiac Theatre Beautiful, Saranac
Lake, New York.
WHAT SHALL I DO. (8,000 feet). Star
cast. Picture good. Pleased all who saw it.
Title misleading and killed the picture. Wal-
lins Theatre, Wallins Creek, Kentucky.
United Artists
HILL BILLY. Star, Jack Plcktord. Very
well liked but did only a moderate business.
Al. C. Werner, Royal Theatre, Reading, Penn-
sylvania.
ISN'T LIFE WONDERFUL. Star, Carol
Dempster. A great character study about a
lot of potatoes, acted magnificently, not a
false move of any of the direction. Candidly
I can't see how a small town can play to
anything with this because its appeal is so
limited. It was requested here, and they got
it at a very moderate rental. Would have
lost my life if I paid what was originally
requested, as it was I sneaked by and they
saw the picture. Some liked It, others
walked out. Weather fair, attendance con-
sidering the offering fair. Dave Seymour,
Pontiac Theatre Beautiful, Saranac Lake,
New York.
ONE EXCITING NIGHT. Star cast. A real
good show that failed to pull them through
rain and mud. A complete flop at the box
office. Tone, good. Sunday, no. Special,
yea. Appeal, ninety per cent. Town and
rural class town of 1,028. Admission 10-25,
25-50 on specials. W. C. Geer, Princess
Theatre (175 seats), Vermont, Illinois.
THIEF OF BAGDAD. Star, Douglas Fair-
banks. It's class throughout and a fine spec-
tacular affair. The question arises whether
you can play it and get by, if there are
patrons enough in your town to come across
buy it, what they consider it worth, that's
something else, buy it reasonable and charge
accordingly. Don't run it for ''prestige" for
if you do try cashing some "prestige" at
your local bank. Weather fine. Attendance,
great, it had to be. Dave Seymour, Pontiac
Theatre Beautiful, Saranac Lake, New York.
Universal
BUTTERFLY. Star cast. An excellent
offering. Tone and appeal, good. Sunday
and special, yes. Farmers and merchant?
town of 1,650. Mrs. J. B. Travelle, Elite
Theatre, Placerville, California.
CALIFORNIA STRAIGHT AHEAD. Star,
Reginald Denny. They liked it here. Plenty
of action and plenty of laughs. Weather
rain, which affected the attendance. Dave
Seymour, Pontiac Theatre Beautiful, Sara-
nac Lake, New York.
DANGEROUS INNOCENCE. (6,759 feet).
Star cast. This is a nice picture, but the
name didn't appeal. I believe the story's
name "Ann's An Idiot" would have been
better as lots of people have read the story.
It is a pleasing show with Considerable
comedy. Tone, fine. Sunday, yes. Special,
no. Town of 3,200. Admission 10-20-30.
Charles Lee Hyde, Grand Theatre, Pierre,
.South Dakota. .
DARING CHANCES. (6,260 feet). Star
cast. Just a good western. Nothing extra
good tor Saturday crowds in small towns
and country. Sunday and special, no. Appeal,
eighty per cent. Town and country class
town of 1,500. Admission 15-25. O. G. Odell,
Odelphl Theatre (400 seats), Hughesville,
Pennsylvania.
DON DARE DEVIL. Star, Jack Hoxie.
Best Hoxie up to date. Rural class town
of 1,450. Admission 10-30. I. 1. Kennedy,
Electric Theatre (350 seats), Glasgow, Mis-
souri.
FAMILY SECRET. (5,076 feet). Star,
Baby Peggy. Very good entertainment. Will
not appeal to everybody but it does give
the -variety that a theatre should have. Baby
Peggy quite clever. Tone, good. Sunday,
yes. Special, no. Appeal, eighty-five per
cent. Small town class and farmers town of
350. Admission 10-35. Nelson & Ottem, Rex
Theatre (140 seats), Osnabrock, North Dakota.
FIGHTING AMERICAN. Star cast. Right.
No matter how crazy you make a picture
you'll always find some that will like it.
This case was no exception. Some even
thought it very good. AI. C. Werner, Royal
Theatre, Reading, Pennsylvania,
K — THE UNKNOWN. Star. Percy Marmont.
A little gruesome in places but an interest-
ing story and worth seeing. Tone, good.
.Sunday, yes. Just above program. Fair ap-
peal. Farmers and merchants town of 1,650.
Mrs. J. B. Tt-avelle, Elite Theatre. Placer-
ville, California.
K — THE UNKNOWN. Star cast. A very
good picture that should please the better
class of patronage. Print good. Tone, good.
Sunday, yes. Special, no. Fair appeal. All
classes in big city. Stephen G. Brenner.
Eagle Theatre, Baltimore, Maryland.
LAW FORBIDS. (6,262 feet). Star, Baby
Peggy. A very fine picture dealing with the
divorce problem. Baby Peggy does her part
in fine shape. Good for any day in week.
ICxcellent tone. .Sunday and special, yes.
Ajipeal. one hundred per cent. Town and
country class town of 1,800. Admission
15-25. O. G. Odell, Odelphl Theatre (400
seats), Hughesville, PennsylM ania.
LOVE AND GLORV. Star cast. This is a
costume picture but it Is very good and well
worth a boo.st. Print good. Tone and appeal,
good. Sunday and special, yes. All classes
in big city. Stephen G. Brenner, Eagle Thea-
tre, Baltimore, Maryland.
MAN IN BLUE. Star, Herbert Rawlinson.
A most excellent program p-icture, full of
action and yet plausible, comedy not neglected
448
MOVING PICTURE WORLD
December 5, 1925
and all in all one of the best or us cype
released this year. Please note the classifi-
cation. A program picture, but excellent
and with a Rood filler program you'll sell
a lot of good will with this filmplay. At-
tendance (Saturday) right up to the average.
Weather fine. Dave Seymour, Pontiac Thea-
tre Beautiful, Saranac Lake, New York.
OH DOCTOR. (6,507 feet). Star. Reginald
Denny. A good fa.st moving picture in the
last few reels but not so good at first. It
has the bang- at the right place and will
please. Tone and appeal, okay. i.'^unday
and special, no. General class town of 3,500.
Admission 10-25. Krieghbaum Brothers,
Char-Bell Theatre (800 seats), Rochester,
Indiana.
OH DOCTOR. (6,507 feet). Star, Reginald
Denny. This is a very pleasing comedy. Not
as good as his two later pictures but it is
fine and pleased. "I'll Show You the Town"
and "California Straight Ahead" are very
fine. Tone, good. Sunday and special, yes.
Town of 3.200. Admission 10-20-30. Charles
L.ee Hyde, Grand Theatre, Pierre, South
Dakota.
PE.\COCK FEATHERS. Star, Jacqueline
Logan. My quarrel with this one is the
title, while the title fits the picture like a
glove, it is a boomerang when it comes to
drawing for me out here in the sticks. Tone
and appeal, good. Sunday, yes. Very small
town class town of 300. Admission 10-25.
Roy E. Cline, Osage Theatre (200 seats),
Osage, Oklahoma.
RECKLESS AGE. Star, Reginald Denny.
A high society comedy. Very much enjoyed
by my patrons. Plenty of action and thrills.
Tone and appeal, good. Sunday and special,
no. Business class and farmers town of
2,200. Admission 10-25. A. F. Jenkins, Com-
munity Theatre, David City, Nebraska.
RIDIN- THUNDER, Star, Jack Hoxie.
This is a very good Hoxie subject and to
the patronage that like this type of picture
U will please. Has some fine riding in it
and plenty of action. Special, no. Appeal,
seventy per cent. Industrial class town of
6,000. Admission 10-30. L. O. Davis, Vir-
ginia Theatre (600 seats). Hazard, Kentucky.
SUNSET TRAIL.. Star cast. A very good
western picture that my people all liked.
William Desmond as the "Happy Hobo" was
fine. Tone, fine. Sunday and special, no.
Appeal, ninety-five per cent. Town and
country class town of 1,500. Admission
15-25. O. G. Odell, Odelphi Theatre (400
seats), Hughesville, Pennsylvania.
TEASER. Star, Laura LaPlante. Liked
very much and did very much to establish
this young lady here. Plenty of comedy,
and some good situations. Play it. Not a
special but a very fine program picture.
Dave Seymour, Pontiac Theatre Beautiful,
Saranac Lake, New York.
TORN.VDO. Star, House Peters. Lots of
action. Excitement, storm very realistic.
Pleased the majority. Tone and appeal, good.
Sunday and special, no. Business class and
farmers town of 2,200. Admission 10-25. A.
F. Jenkins, Community Theatre, David City,
Nebraska.
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I the bottom of the page? I
I How about clipping it out, fill- i
1 ing it with meaty tips about your I
I feature and the short subjects |
I you ran last? |
I Every exhibitor who contri- I
I butes these dependable tips is un- |
I selfishly helping his fellows to I
I pull through with good shows. |
j NOW'S THE TIME! |
^"ii'i;iiiiii;iaaiiiiriiiMiii!ii[iiiiiiiii|iiiiiiiiiiiiiiiiiiiiiiiijiiii,||||||||^
TORNADO. Star, House Peters. Was con-
sidered very good by everybody and did
very good business. AI. C. Werner, Royal
Theatre, Reading, Pennsylvania.
Vitagraph
SCHOOL FOR WIVES. Star cast. Went
over verj' well and pleased the majority. Al
C. Werner, Royal Theatre, Reading, Penn-
sylvania.
.STEELE OF THE ROYAL MOUNTED.
(.•>,700 feet). Star, Bert Lytell. Good story
of the famous police organization in Canada.
Well photographed and some very thrilling
scenes where the hero, unskilled in paddling,
shot the rapids. Everyone liked this story.
Tone fair. Sunday, yes. Special, no. Good
appeal. General class town of 1,000. Admis-
sion 10-25, 15-35. H. H. Hedberg, Amuse-U
Theatre, MeUille, Louisiana.
Warner Brothers
BROADWAY AF'TER D.\RK. Star cast.
Was considered capital entertainment by
everybody and did very good business. Al
C. Werner, Royal Theatre, Reading, Penn-
sylvania.
GEORGE WASHINGTON, JR. Star, Wesley
Barry. Good. Lots of action in the last two
reels. Lots of good clean comedy. Tone,
good. Sunday, yes. Special, no. Appeal,
eighty-five per cent. D. W. Strayer, Mt. Joy
Theatre, Wt. Joy, Pennsylvania.
HER MARRIAGE VOW. Star cast. Just
one of those things. Six thousand feet of
film that starts nowhere and gets to about
the same place at the finish. Weather fine.
Attendance scarcely any at night. Dave
Seymour, Pontiac Theatre Beautiful, Saranac
Lake, New York.
HOW TO EDUCATE A WIFE. Star cast.
.\ very good production that pleased every-
body. Business fair. AI. C. Werner, Royal
Theatre, Reading, Pennsylvania.
KISS ME AGAIN. Star cast. A good pic-
ture. Good entertainment. A real good
comedy. Tone and appeal, good. Sunday
and special, no. Business class and farmers
town of 2,200. Admission 10-25. A. F. Jen-
kins. Community . Theatre, David City,
Nebraska.
BLACK GOLD. (State Right). Star, Pete
Morrison. Nothing much to this one, al-
though I get the money with any kind of a
western. Tone and appeal, good. Sunday
and special, no. Working class city of 13,-
500. Admission 10-1.5. G. M. Bertling, Favor-
ite Theatre (16S seats), Piqua, Ohio.
Independents
CUA(.-KI;RJACK. (C. C. Burr). Star,
Johnny Hines. He has done better, but this
is full of comedy action and you can sell
it as a program picture and satisfy. Don't
think it's poor, not so, but he has set a
pretty good comedy standard and this falls
a little below. Dave Seymour, Pontiac Thea-
tre Beautiful, Saranac Lake, New York.
DANGEROUS PLEASURE. (State Right).
Star cast. No excuse for releasing such stuff
as that. Those that didn't walk out on it
had soundly gone to sleep. Can recommend
It as an excellent business killer. AI C
Werner, Royal Theatre, Reading, Pennsyl-
vania.
DARING LOVE. (State Right). Star
Elaine Hammerstein. Fair production that
on average business. Al. C. Werner, Royal
Theatre, Reading, Pennsylvania.
I AM THE MAN. (Chadwick Pict. Corp.).
Star cast. This fellow is a real actor and
that is making a long story short. If they
like acting this will do for any of them.
Tone and appeal, good. Sunday, yes. Special,
no. Working class city of 13,500. Admis-
sion 10-15. G. M. Bertling, Favorite Theatre
ties seats), Piqua, Ohio.
LIGHTS OF LONDON. (Lee-Bradford).
Star, Wanda Hawley. Another foreign pic-
ture that is suitable for an under sea en-
tertainment probably the fish would like it.
Print new. Sunday and special, no. Very
poor appeal. .Ml classes in big city. Stephen
G. Brenner, Eagle Theatre, Baltimore, Mary-
land.
QUICKER 'N LIGHTNING. (State Right).
Star, Buffalo Bill, Jr. This is a pip, and goes
over with a whiz, lots of action, comedy,
and suspense. Give us some more like this.
Tone and appeal, good. Very small town
class town of 300. Admission 10-25. Roy
E. Cline, Osage Theatre (200 seats), Osage,
Oklahoma.
SUOW DYNAMITE. (William Steiner).
Star, Matty Mattison. Just a fair program
picture. Title misleading. They must be
running short of titles. Print good. Sunday
and special, no. Poor appeal. All classes
in big city. Stephen G. Brenner, Eagle
Theatre, Baltimore, Maryland.
TRUTH .\BOUT WOMEN. (6 reels). Star,
Hope Hampton. A good little program pic-
ture and should take well with most any
audience. Did not do much on this picture
for some reason. Print in very bad condi-
tion. Tone, good. Sunday, yes. 4?pecial, no.
Appeal, seventy-five per cent. General class
town of 600. Admission 10-25, 15-35. W. C.
Snyder, Cozy Theatre (265 seats), Lamont,
Oklahoma.
YOUTH FOR SALE. (C. C. Burr). Star
cast. Considered a good picture and dt<l
a fair business. Al. C. Werner, Royal Thea-
tre, Reading, Pennsylvania.
aiffliiui- - - - - - - - - -■■■iiiiiiiiiiii"i"i™iii"iiwiiiiiiii.ii-iiiinu»,ji,,.«,,,H(iM
I Fill In Tear Out Send Along
3 Fellow Exhibitors: Being an exhibitor myself, 1 appreciate what help comes from
- dependable picture tips, so I'm sending "Our Gang" the subjoined dope on the
I feature and surrounding program I've run. When Van sends me a report blank I'll
S send more tips. Here's the starter:
8 Title Producer Star
B My report
With it I ran (Short Subjects) and
My tip on these is:
A Straight From the
Shoulder Report
Theatre
Class I draw
uiniiiiiiiiiniiiiiiiinnuMiiininiiiiiiiiiiiiiiiiiniiiiiiiniaiauniw^^
Pittle Pictures Vith the Big Punch
•-^^ oXea/s, SkuLeujs and Sxploitation on Short features and Serials
ScUted btj CharUs Sdivard Jfastimjs
Ray Johnston on "Laugh Month" Committee;
Accessories Await Theatre Owners' Orders
THE campaign for National Laugh Month gathers impetus with the daily
dissemmation of information on the subject, and with Januray 1, 1926, a
few weeks away, the producers arid distributors of short features are pre-
paring for the final, intensive program of advertising and publicity that will
bring "January — Comedy Month" directly to the attention of the public as
well as to the showmen.
The committee in charge of the details National Laugh Month has held
daily sittings, acting upon hundreds of suggestions forwarded from as many
varying sources, and no important avenue of publicity has been closed to the
big idea.
The ranks of the committee have grown in numbers since the first shot of
the campaign was fired, the newest acquisition to the committee's activities
being Rayart Pictures Corporation. When W. Ray Johnston returned from
Hollywood a week ago, he immediately sought the members of the committee
and asked to be permitted to contribute, financially and otherwise.
Mr. Johnston's offer was accepted instantly, and his sterling worth as an
advisor and counsellor is thrown into the balance in the general effort to place
short features permanently before the theatre owner and the patrons of the
theatres.
While the advertising, publicity and ex-
ploitation departments are working full speed
to make National Laugh Month a success,
the art departments have not been idle.
Special posters and cuts have bben designed
and submitted, and these will be added to
the general scheme of things in the nation-
wide drive. The committee of the National
Laugh Month campaign has been extreme-
ly active in the past week and has arranged
for a complete line of accessories and pub-
licity material for the exhibitors to use.
A broadside has been prepared and is go-
ing out announcing the campaign. This will
be mailed to every exhibitor in the United
CLIFF BOWES
Cameo Comedy Cliff — Educational's
release, of course.
States and Canada and will be followed
within a week or ten days by a complete press
sheet picturing the accessories and giving
suggestions for a large or small campaign
whichever exhibitors may desire to use.
Arrangements have been made with the
Sweeney Lithograph Company of Belleville,
New Jersey to supply, on order, to exhibitors,
banners, pennants, 1-sheets and 3-sheets.
Special designs have been prepared for these
and they are being sold at nominal prices.
Banners printed in two c6lors on canvas
will have 5 eyelets at the top so that they
may be hung up. The cost will be $L25 each.
Pennants will be made up in assorted colors
and will be 14"x29" and will sell for $.12
each. 1 and 3-sheets in colors are being pre-
pared with the laugh heads and the 1-sheets
will cost $.15 each and the 3-sheets will
cost $.27 each. Orders must be sent direct
to Sweeney Lithograph Company, Belleville,
New Jersey, and all or part of the purchase
price should accompany the order.
National Screen Service, with offices in
New York, Chicago, San Francisco and Los
Angeles, is making up a special animated
trailer of the laughing head. Exhibitors who
are using Screen Service trailers now will
receive this about the' middle of December
as part of their regular service. Other ex-
hibitors may obtain the special trailer by
sending to the nearest service office your
check or money order for $1.00. As these
are made up only on order they are not
prepared to accept requests for shipments
C. O. D.
Buttons about 1 inch in diameter with
the Laugh Month Slogan are being prepared
by Bastian Brothers Company, of Rochester,
New York, and the prices will range from
$4.50 for 500, $8.00 for 1000 and the per
thousand price gets less as the quantity grows
until 10,000 buttons may be obtained at $7.00
per thousand.
W. RAY JOHNS! < > \
President of Rayart Pictures Lorpora-
tioii. zvlio has joined the Steering Com-
mittee in charge of National Laugh
Month.
Arrangements are being made for special
slides, "ad" cuts, mats and window cards.
As soon as the details of these are worked
out with the manufacturers, announcement
will be made as to the prices and where
they may be obtained.
All the companies participating on the
National Laugh Month Committee are order-
ing samples of these accessories for their
exchanges and within a week or ten days
every exchange will be displaying National
Laugh Month material.
The press sheet containing the list of the
accessories, and the prices, will be mailed
to all exhibitors during the first week in
December, so that ample time is given to
every theatre man to get material which he
needs to make Laugh Month a success.
What Others Think
11
SAM DEMBOW, JR.
Famous Players-Lasky Corp.
"We consider Red Seal pictures
unique, distinctive, and entirely differ-
ent from any other short subjects on
the market today."
729 7th Ave ^^^^ N. Y. C.
Edwin Miles Fadman, Pres.
450
MOVING PICTURE WORLD
Dec
V)2h
Pathe Gets Behind "Laugh Month," Offering
More Than Twenty Splendid Laughmakers
P\ rHE is Retting behind "Laugh Month"
with full force and announces a hst
ol twcnty-tiiree sure-lire huighniakcrs
on tlie January short feature release pro-
gram, which is headed by a Harry Langdon
svH'cial comedy, made by Mack Sennett, and
inchules four two-reel comedies from the
Sennett studio, five two-reelers and three
single reelers from the Hal Roach lot. and
five releases each of "Aesop's Film Fables"
and "Topics of the Day."
Popular comedy stars and featured play-
ers who will be seen in Pathe comedies dur-
ing "l.angh Month" include such box-office
magnets as Ralph Graves, "Our Gang," Alice
Day, Clyde Cook, Harry Langdon, Charlie
Chase, Billy Bevan. Glenn Tryon, Andv
Clyde. Al. St. John, Lucien Littlefield,
"Husky" Hanes. Jimmy Finlayson, Lige Con-
ley. Martha Sleeper, Dot Farley, Kewpie
Morgan, Madeline Hurlock, cissv Fitz-
gerald, Jack "Rube" Clifford, Thelma Parr,
Marvin Lobach. Paul Parrott. Douglas Ger-
rard, William McCall, Ruth Hiatt. Pegg>-
Nfontgomery, \ ernon Dent, Sue O Xeil. and
X'ivian Oakland.
Titles of Pathe comedies listed for "Laugh
Month" include the following: "Saturday
Afternoon," three reel Harry l.angdon-Mack
Sennett comedy special: "A Punch in the
Nose." two-reel Hal Roach comedy : "The
Gash Darn Mortgage." Sennett two-reeler:
"Good Cheer," "Our Gang" comedy: "Soft
Pedal." erne reel Roach comedy with Paul
Parrot: "Don't Butt In." a one reel Roach
tilm with Paul Parrott. and "Between Meals,"
a one reel Roach comedy with Paul Parrott.
"Aesop's Film Fables. " to be released dur-
ing "Laugh Month." include "The Gold
Push." "Three Blind Mice."' " Lighter Than
Air." 'The Little Brown Jug" and " A June
Bride."" All of these subjects are packed
full of fun devised by Paul Terry and his
staff at the studios of Fables Pictures. Inc.
Five releases of '"Topics of the Day."' the
ever-popular reel of wit and humor clipped
from the press of the world by the editorial
staff of Timely Films. Inc., will be offered
exhibitors.
In presenting the next Harry Langdon
comedy special tor release in "Laugh
Month."" Pathe is giving exhibitors one of
the funniest films ever enacted by Langdon,
who is conceded to be one of the foremost
comedy bets in the business today. Only
recently Langdon's ""Lucky Stars" was fea-
tured for a week each at the Rialto and
Rivoli on Broadway and is now playing 126
days on the Loew Circuit. In ""Saturday
Afternoon.'" the Langdon release for Jan-
uary, the droll star has a vehicle with a real
plot embellishevi v\"ith a generous number
of positive laug;-.s. His supporting cast in-
cludes Vernon Dent, Rath Hiatt and Peggy
Montgomery. Harr>- Edwards, who has
made the majority of the Langdon-Sennett
comedy successes, directed "Saturday After-
noon."
"Good Cheer." the ""Our Gang"' comedy
produced by Hal Roach presents the famous
Rascals in a holiday story with wide appeal
to adults as well as the yotmgsters. The
story concerns the efforts of the Gang to
brighten the Christmas season for the less
fortunate kiddies. They encounter a whole
army of Santa Qauses and tmcover a big
piot as well as providing a real Merry Christ-
mas for many children. All the "Gang"
members including the latest addition, Jay
Smith, contribute to the fun. Robert Mc-
Gowan directed this holiday laughmaker.
"Hot Cakes for Two"' is another rollick-
ing, wholesome Alice Day comedy with the
Mack Sennett comedienne at her very best.
She plays a sweet maiden from the corn
tields of Kansas who seeks screen fame and
undergoes experiences which every film as-
pirant will want to see. And the fun of
it all will convulse any audience. Her sup-
porting cast includes Gus Runty, George A.
Reranvror. Joseph "i'oung, ard Marvin
Lobach. Alf Goulding directed.
"Long Pants" offers Glenn Tryon in two
reels of fun directed by Fred L. Guiol for
Hal Roach. Tryon appears as a young "flip-
per" or male flapper who has acquired his
first long pants. The said trousers- are of the
newest, widest and longest style but not
mishrinkablc. Glenn Tryon is supported b>
Cissy Fitzgerald, Vivian Oakland, Jack
"Rube"" Cliiford and Sue O'Keil.
■'Whispering Whiskers'" is a typical MacK
Sennett comedy of the brand bearing his
name and was directed by Del Lord. Billy
Hevan and An&y Clyde head the funsters
which include Madeline Hurlock and Kewpie
Morg.Tn. The plot involves stolen rubies,
clairvoyants and mysterious disguises which
aid in making the fun fast and furious.
Those named are typical of the high
standard of comedies which Fsthe has lined-
up for "Laugh Month."
In addition to providing a big array of
funfilms. Pathe is also lining-up complete
fxhibitor-help-; to put over the comedy sub-
jects in the many theatres that are sure
to cash-in on the wide publicity and fine
programs being offered because of "Laugh
Month."" In the selection of stills and post-
ers special care has been paid to choose
the funniest scenes for display in the lobby
frames and show the "customers" that a
real comedy is being shown inside.
To emphasize tiie punch scenes in forth-
coming comedies. Pathe !S issuing special
art posters on the short feature comedits.
Such artists as Gustav Michelson. George
Kerr and Merle Johnson are drawing an
On a "Still" Hunt
Arouiui tt motion picture studio,
photogr&pbs taken with a regular
camera are known as "ttill*," to dis-
tinguish them from "moTies." as tile
motion picture negatives are called.
Now go on with the story.
The location man for the William
Goo<lrich-Lupino Lane Company, out
scouting for suitable locations for
Lane's next comedy, was examining
the grounds of a railway station near
Los Angeles, when he was approached
by the station agent.
"What are you looking for," aaked
tke agent, suspiciously.
"I'm trying to take a stSL" said tke
location man.
"Callaping tarantulas !" exclaimed tbe
•gent, "How'd you know we bad oae?"
unusual line of posters which Pathe exhibi-
tors will find ready-made for advertising
their "Laugh Month" attraction. Press
books are issued on all Pathe two-reel
comedies and these books will include stories
and cuts which will aid the exhibitor in
supplying the local papers with stories about
comedies of the moment.
Music cue sheets are another new-exhibi-
tor aid being issued by Pathe on the short
feature comedy product produced by Hal
Roach and Mack Sennett. Undoubtedly ex-
hibitors will pay particular attention to the
accompaniment given their comedy subjecti
during "Laugh Month," and the Pathe cue
sheets will prove invaluable.
Pathe is particularly well equipped to pro-
vide exhibitors with all-comedy programs
in great diversity as to stars and length
of subjects. Such three-reel comedies as
Harry Langdon in "There He Goes"' or "Sat-
urday Xight,"' and Charlie Chaplin in ""A
Dog's Life" are just the type of attraction
to form an all-comedy bill around. .\ Mack
Sennett and Hal Roach two-reel subject
added to the three-reeler and one of the
".\esop's Film Fables" and a release of
"Topics of the Day" affords one of the best
comedy programs available.
The success of all-comedy programs is
well known, and the continued use of this
type of bill by Ma.x Graf at the Eg^yptian
and Aztec Theatres in San Francisco with
big results at the box-oflice has proved the
money-making possibilities of such pro-
grams.
One of the highlights of "Laugh Month"
will be the many all-comedy programs of-
fered by wide-awake exhibitors, and the
house of Pathe is ready to do its part in
giving the exhibitor every cooperative aid
in making January, 1926, a month of real
joy for audiences with resultant benefits
for the exhibitor.
Larry Semon in New York
Confers With Pathe Officials Regarding Next
Vehicle — "Stop, Look and Listen," His
Latest
Larry Semon, who recently completed
"Stop, Look and Listen," his first Pathe fea-
ture comedy, and Dorothy Dwan, his wife,
who appeared opposite the popular comedian
in this picturization of the Broadway mu-
sical comedy success, are now in New York
where Mr. Semon is conferring with the
Pathe officials regarding his next vehicle.
John .\dams, business manager for Semon,
who came East with the star, has returned
to the West Coast to make ready for the
second production.
"Stop, Look and Listen" is a t>-pical Larry
Semon vehicle affording plenty of scope for
thrills as well as laughs. It will be recalled
that Charles Dillingham produced this mu-
sical comedy on Broadway with Gaby Deslys
as the star. Miss Dwan plays this part in
the screen-play and Mr. Semon essays the
role that brought fame to T. Roy Barnes.
Semon. himself, directed "Stop, Look and
Listen" and included in bis cast stich farorite
players as Mar>- Carr. Lionel Belmore, Babe
Hardy. Bull Montana, William Gillespie, Josef
Swickard. B. F. Blinn, Frederic Kovert and
Curtis McHenry.
'IMMIE nD/1IV1Sl.0IV1EDIES
Released through
vcatunvaJi
•THE SPICE OFTHE PROGRAM"
454
MOVING PICTURE WORLD
December 5. 1925
Fox Film Corporation Will Release Strong
List of Little Features for "Laugh Month'^
FOURTEEN corking two-reel comedies
which made reviews laugh as they seldom
do at a pre-release showing, will be the
contribution of Fox Films to Nation Laugh
Month, to be observed in January by motion
picture theatres all over the United States.
The purpose of National Laugh Month, as
has already been announced, is to impress upon
exhibitors the importance of advertising and
exploiting short subject films instead of play-
ing the loud pedal on feature attractions and
letting the rest of the program take care of
itself. Eight of the foremost producers of
short comedies have formed an organization
to this end and National Laugh Month is the
result.
Included in the list of Fox Films comedy
releases for November, December and January
are three Van Bibbers, "The Wrestler," "A
Parisian Knight" and "The Feud" ; two of the
O. Henry series, "Failure," and "Cupid a la
Carte"; seven Imperials, "Strong for Love,"
"East Side, West Side," "Control Yourself,"
"Heavy Swells," and "The Flying Fool" and
two untitled two-reelers, two of the Helen
and Warren Married life series, "The Peace-
makers" and "His Own Lawyer."
Seldom, if ever, have two-reel comedies
elicited such enthusiastic praise from reviewers
as these, particularly the Van Bibbers, which
are produced as lavishly as many feature-length
films. It is the opinion of many that Fox has
set a new standard for short comedies, not only
in elaborateness of production, but also in
displacing slapstick and hokum with genuinely
humorous situations.
"The Wrestler," one of the latest in the Van
Bibber series, fairly abounds with screamingly
funny situations and afford Earle Foxe greater
opportunities to create laughs than perhaps
any thus far released. In this picture Foxe, as
the bashful Van, is compelled to mix it up with
a professional wrestler who has quarreled with
his sweetheart, and it is guaranteed to make
any audience howl with mirth. "A Parisian
Knight" also is crowded with laughs and it
would be a gloomy soul indeed who couldn't
find a cure in this film. "The Feud" is a
hilarious adventure in house-buying that brings
a family war along with the purchase.
In the Married Life of Helen and Warren
series, "The Peacemakers'' finds Kathryn Perry
and Hallam Cooley, the Newlyweds, in a thrill-
ing adventure on board ship, in which mistaken
identity gives rise to considerable merriment.
"His Own Lawyer" gives Hal some anxious
moments.
"I'ailure," an O. Henry comedy, shows what
happened to a divorce lawyer who tried to
collect a fee from each of the three principals
in a human triangle and lost out all around,
while "Cupid a la Carte" is a typical O. Henry
yarn made into a great film.
Perhaps the outstanding picture on the list
for National Laugh Month, judging by the
reception it received from pre-release reviewers
is "Control Yourself," an Imperial, in which
.Sid Smith introduces the celebrated electric
horse made famous by President Coolidge.
Smith appears as a gilded son who struggles
to overcome a violent temper and win the hand
of a beautiful heiress and the big scene is the
crumbling of an immense dam which a crooked
|IIIIIIIIIIIIHIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIHIIIII^
I Two Rayart Pictures |
s According to a cable received from J
i David J. Mountan, President of Rich- 1
1 mount Pictures, Inc., who sailed last s
i week on the Leviathan, two Rayart 1
j| Pictures, namely, "Thrilling Youth," §
I starring Billy West, and "The Mid- 1
g night Limited," starring Gaston Glass i
1 and Wanda Hawley, were shown to the |
i complete passenger list on board the 1
j Leviathan. The cable from Mr. Moun- i
J tan reads as follows: g
1 "Screened Billy West 'Thrilling f
1 Youth' Thursday night aboard Levia- i
g than with tremendous success. Au- E
i dience in howls of laughter through- |
1 out. Screened 'Midnight Limited' Wed- s
§ nesday to very representative audience. [
1 Wonderful response. Liked by all. Re- g
i ceived great vote of thanks from pas- 1
i sengers for showings." 1
^'K ii.i:iiiiiiiii!iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiniiiu^
contractor has built for the girl's father. The
hero discovers that his prospective father-in-
law is about to be swindled out of $100,000 and
resolves to prevent it. This picture was de-
clared a knockout by all who saw it at a
recent screening.
However, the high praise bestowed on "Con-
trol Yourself" does not mean that the others
on the list are inferior in quality. Every one
on the list brought hearty laughs and spectators
agreed that they were much above the usual
standard of short laughing subjects.
Felix Adler, who recently signed a contract
as chief title-writer of the Fox comedy de-
partment, after several years in a similar ca-
pacity with Mack Sennett, adds greatly to the
entertaining quality of these comedies with
titles which are in themselves irresistibly funny.
George Marshall, comedy supervisor, has sur-
rounded himself with a staff of fertile-brained
gagmen and, according to announcement from
the Fox West Coast Studios, an absolute ban
has been placed on all the old time-worn gags
which once were regarded as indispensable in
the making of comedies. Working under Mar-
shall's direction are Robert P. Kerr, Albert
Ray, Lee Neal, Max Gold, Andrew Bennison,
Daniel Keefe, Lew Seiler and Benjamin Stoloff,
some of the ablest comedy directors in the film
industry and a veritable army of gag-inventors.
The Fox comedy program is filled with ex-
ploitation possibilities. Linked with the Van
Bibber comedies is the name of Richard Hard-
ing Davis, the celebrated .American author, who
wrote the stories on which they are based. O.
Henry has become known as the world's great-
est short story writer. Mabel Herbert Urner,
author of "The Married Life of Helen and
Warren," is now writing stories which are syn-
dicated to eighty-one of the most important
newspapers in the country. Each of them
runs pictures of Kathryn Perry and Hallam
Cooley in scenes from the Helen and Warren
comedies.
In order to help exhibitors put over National
Laugh Month with a real bang. Fox Films has
provided unusually attractive posters, lobby
photos, ncW'Spaper clip sheets, and, in fact,
everything conceivable in the line of accessories
to keep the box-office busy.
WILLIAM FOX KNOWS MARRIED FOLKS GO TO SHOWS so he gives them something apropos and entertaining
— "The Married Life of Helen and Warren^' — this time "The Peacemakers" holds the screen, Hallan Cooley and Katlxryn
Perry being "them."
December 5, 1925
MOVING PICTURE WORLD
455
"U'' Serial Experts Outline
New Production Policies
A COMPREHENSIVE outline of Univer-
sal's serial production plans has just
been received by Fred J. McConnell, sales
manager for short product for Universal, from
William Lord Wright, head of the serial de-
partment at Universal City.
"Wright is the best serial man on the Coast,"
says McConnell, "and his ideas on the modern
serial are outstanding. At the head of our
West Coast serial production, he is putting the
right stuff into our chaptered pictures and is
making them of maximum value as educational
assets as well as box-office successes. His pro-
duction policies are based largely on the as-
sumption that serials are not only for children,
but for grown-ups as well."
Wright's comment on serials is as follows:
"The serial picture," says Wright, "as re-
gards the more mature movie fans, is much
the same as the circus. The children are only
a means to the end. Parents, uncles, aunts and
older brothers and sisters use the children as
an excuse to follow the thrilling episodes of a
serial picture. They enjoy it, but won't admit
it.
"Many of the big feature pictures are noth-
ing more or less than glorified serials," con-
tinued Wright, "costing more, but with no
greater attention paid to detail than is given
the serial. Serials are slowly but steadily gain-
ing in public favor. There might have been a
slump for a time, but this has passed. Univer-
sal's belief not only in the growing popularity
of the serial picture, but also in its educative
value, is shown by the program it has mapped
out. We will make six serials the coming year
and perhaps eight.
"More money is now being spent on serials
than heretofore, not only as regards cost of
production, but also as regards price paid for
stories and casts. Historical atmosphere is be-
ing sought for more and more and some of
the best writers of the country have contrib-
uted their efforts to Universal's coming pro-
gram. Another thing, serials are being given
more comedy relief, which appeals not only
to the children, but also to the grown-ups. The
successful serial must be clean above everything
else. In considering stories,tha t is Universals
first thought. Then it must have novelty and
enough of a plot to make it interest susstaining
for ten weeks, and that is what we are getting
now.
"The serial is, I think, the most difficult
feature of motion picture work. Where it
treats of historical matters it must follow his
tory closely. Writers of serials must know
their technique and directors must display more
resourcefulness than in any other brand of pic-
tures. Getting back to the serial and grown-
ups, the serial is reaching out and replacing the
hold that juvenile literature once had on the
childrens' elders. Many a tired business and
professional man has been known to seek relief
from his worries through the medium of books
that he once read as a child. Now he is seek-
ing that same relief from the serial picture.
"Take 'Perils of the Wild,' one of Univer-
sal's recent releases. It is a screen adaptation
of the famous 'Swiss Family Robinson.' It is
reported as drawing as many older persons as
it does children. This, I think, is the first
serial showing boys working in adventure. Four
youngsters have prominent parts in it. Chil-
dren like to see those of their own age going
through adventures on the screen, and the
grown-ups get much the same feeling out of it.
for it takes them back to the days when they
had visualized themselves in these roles.
"The present day serial can be made of
wonderful educative value and that is what
Universal is striving for. We are now finish-
ing such pictures. One is 'Strings of Steel'
and the other is 'The Radio Detective.' The
former is a thrilling and romantic story of the
invention and development of the telephone.
Before we began to make that picture we se-
cured the co-operation of the Bell System. We
were given access to their museum in New
York City, and from the data secured there
and from veterans still in the service, we have
produced an historical picture that will be in-
structive and interesting to all ages.
" 'The Radio Detective' is based on Arthur
B. Reeve's story of the same name. Every-
thing touching on the radio that appears in
this picture iwas first passed on by radio
authorities. Boy Scouts play an important part
in it, and here, as well as through the radio
feature, is something that certainly appeals to
others than children. While the serial has
been described as a 'children's picture,' it is a
safe bet that father and mother, uncle and
aunt, and elder brother and sister are glad to
be able to see one even though they do hide
behind the excuse 'the children like it.' "
Enlarges Gag Department
Gags, the life of all fun film, are to be
given more consideration by at least one
comedy producing concern in the film capital.
Joe Rock recently organized a gag scena-
rio department and he has three of screen-
land's greatest humorists turning out funny
situations for his Standard and Blue Ribbon
productions. In "A Peaceful Riot" and "All
Tied Up," two of Rock's most recent fun
films, picture audiences will see tangible
evidence of the success of a gag department.
You ought to play
at least one All-
Comedy Program
in Laugh Month.
'CAPS" THE CLIMAX— Three "topping" mews of Lloyd Hamilton, maker of
Educational-Hamilton comedies.
And have an ex-
tra comedy on
every bill.
Book your Laugh
Month comedies
NOW from these
great series of
laugh-makers —and
tell your patrons
about it.
LUPINO LANE COMEDIKS
HAMILTON COMEDIES
BOBBY VERNON COMEDIES
WALTER HIERS COMEDIES
JIMMIE ADAMS COMEDIES
MERMAID COMEDIES
(Jack White Production'^'
TUXEDO COMEDIES
CHRISTIE COMEDIES
JUVENILE COMEDIES
CAMEO COMEDIES
-THE SPICE OFTHE PROGRAM- ^
EDUCATIONAL
FILM EXCHANGES, Inc.
456
MOVING PICTURE WORLD
December 5, 1925
FIVE CHRISTIE STUDIO COMEDIANS IN NEW RELEASES n'ith Their Partners— In the new production schedule at
the Christie studios five comedians are being featured in the new releases, each with a different leading lady. Top row, left to
right: Neal Burns is seen with Vera Steadman in "My Swedie" ; Jimmie Adams and Molly Malone in "Be Careful," and Walter
Hiers and Duane Thompson in "Hot Doggie." In the bottom row is shozvn Billy Dooley and Natalie Joyce in "A Goofy Gob,"
and Bobby Vernon and Frances Lee in "Slippery Feet."
Pathe Issues Special
Cue Sheets for
PATHE announces another exhibitor aid
in the issuing of thematic cue sheets
for its short-subject comedy product
starting with the releases of the week of
November 29, which are "There He Goes,"
Harry Langdon's first three-reel special com-
edy made by Mack Sennett, and "Laughing
Ladies," a Hal Roach two-reeler.
The issuance of these music cue sheets is
in response to many request from theatres
playing the Pathe comedy product, which
have not only asked for them verbally from
the Pathe branch managers and salesmen but
have written in to the home office.
The demand for cue sheets on the Pathe
comedies was not doubt started by the mu-
sical tie-up efTected with Witmark & Sons
on the special "Our Gang" edition of "Stay
in Your Own Back Yard," which was issued
coincidentally with the release of "Your Own
Back Yard," one of the best directorial ef-
forts of Robert McGowan, who guides the
Hal Roach rascals in the films. This music
was played as the musical accompaniment for
this comedy at the New York Hippodrome
and other B. F. Keith theatres and exhibit-
ors throughout the country are using it in
conjunctton with tie-ups with Ibcal iniusic
stpres.
A sor?g-dediCated to Farina'; the* little col-
Thematic
2-Reel Comedies
ored player, has been published by the Alvano
Mier Music Publishing Company. The title
is "Lir Farina, Everybody Loves You." Thus
another popular melody is added to the library
of music adapted for playing during the
showing of "Our Gang" comedies. Future
"Our Gang" comedies will have the special
thematic cue sheets in addition.
The Pathe comedies being provided with
the cue sheets are produced by the Mack
Sennett and Hal Roach studios.
Kunsky Books All Pathe
Short Features for Opening
When Kunsky's new $2,000,000 State The-
ater in Detroit, Michigan, recently opened
with an exceptionally well-rounded out pro-
gram, all of the short features on the bill
were Pathe subjects.
Pathe News, the Pathe Review and
"Aesop's Film Fables" were the short fea-
tures of the show and received their fair
share of praise in the local press.
Comedy was supplied by the clever antics
of the Paul Terry animated cartoon char-
acters, while the Pathe Review served as the
"magazine" reel and the Pathe News brought
topical events of the minute.
Special Xmas Release
Red Sea Prepares Yuletide Offering at Re-
quest of Sixty First-Run Exhibitors
".\ Little Friend of .Ml the World" is the
name of a special Christmas release of Red
Seal, made at the request of sixty first-run
exhibitors who were greatly pleased with
the Red Seal Holiday Films, "Ko-Ko Cele-
brates the Fourth" and "Ko-Ko's Thanks-
giving."
".•\ Little Friend of All the World" is a
unique novelty one-reeler, made by the Bray
Studios, depicting how a youngster, over-
flowing with the Christmas spirit, brings gifts
to all the tiny animals in the woods. All of
it is genuine photography, no trick or ani-
mated shots being used. The youngster
brings his gifts to a squirrel, a rabbit, a fox,
and the other small creatures of the forest.
The closeups obtained of many of the shy
woodland animals are extraordinary and in-
dicate the utmost patience on the part of the
cameraman.
Edwin Miles Fadman, president of Red
Seal, is elated with the film.
Percy and Holmes in Cook
Comedy
Eileen Percy and Stuart Holmes have been
engaged by Hal Roach to play with Qyde
Cook in the next Cook comedy just entering
production under the direction of James W.
Horne. Cook has just completed a Pathe
comedy, tentatively titled "Furious Future,"
under the direction of Richard Wallace.
December 5, 1925
MOVING PICTURE WORLD
457
A happy audience
will come again—
and laughs mean
happiness.
Get back of Laugh
Month by playing
plenty of comedies,
and advertising
them.
Here is a great
national publicity
drive for your
benefit. Tie up
with it through
your own public-
ity and advertis-
ing and by using
plenty of the spe-
cial accessories.
Get your bookings
set NOW for
this four-week
comedy carnival.
EDUCATIONAL
FILM EXCHANGES, Inc.
A WARM BREATH FROM A "HOT DOGGIE"— Walter Hiers makes an
Educational corned'^ with the sizzling canine title.
"The Green Archer" New Serial
Heads Pathe List for December 6
^l^i^HE opening chapter of the new mystery
I Patheserial, "The Green Archer," based
' upon Edgar Wallace's popular novel of
the same name, heads the Pathe short-feature
release schedule for the week of December
6th. "Our Gang" offers a new two-reeler,
"One Wild Ride," and other subjects on
tht program are "Hold Everything" — a single
reel Roach comedy; "The Bonehead Age" of
the "Aesop's Film Fables" series; Pathe Re-
view No. 49; 'Topics of the Day" No. 49;
and two issues of Pathe News, which is now
celebrating its fifteenth anniversary.
"The Ghost of Bellamy Castle" is the in-
triguing title of the opening chapter of the
new ten-episode Patheserial, "The Green
Archer," with the favorite serial stars, Allene
Ray and Walter Miller in the leading roles.
The cast includes Burr Mcintosh, Frank
Lackteen, Stephan Grattan, William Randall,
Walter P. Lewis, Tom Cameron, Wally
Oettel, Dorothy King, and Ray Allen. Frank
Leon Smith adapted the Edgar Wallace novel
for the screen, and Spencer Bennet directed
the serial-play. The first chapter starts the
mystery with the earliest scenes introducing
the ghostly "Green Archer" and his death-
dealing arrows. Abel Bellamy, played by
Burr Mcintosh, is established as a super-
villain upon whom the Archer and many
others seek venegeance. This episode ends
dramatically with various members of the
cast under suspicion of being "The Green
Archer."
"One Wild Ride" gives the Hal Roach ras-
cals full scope for their usual funmaking.
The "Gang," excepting Farina, build an
unusual vehicle out of an old automobile
and hitch a horse to the back to push it.
"Hold Everything" is a Hal Roach one-
reeler featuring Eddie Borden, Katherine
Grant and Martha Sleeper. The plot con-
cerns Eddie's experience with several ladies
of the chorus. Fred L. Guiol directed.
Pathe Review No. 49 presents a trio of en-
tertaining subjects: "The Timber Farmers,"
showing how the Government is replenish-
ing the great western forests; "Makers of
Men," showing how West Point builds Amer-
ica's military man-power ; and "The Gorges
of the Cher," Pathecolor views of a beauty
spot in the chateau country, France.
"The Bonehead Age" is the animated car-
toon of the "Aesop's Film Fables" series.
"Topics of the Day" and two issues of Pathe
News complete the schedule for December
6th. During its fifteenth anniversary period
each issue of Pathe News wills show selected
scenes from the "Flashes of the Past," a com-
pilation-review of historic events of the past
fifteen years.
Next Blue Ribbon Comedy
Shades of Cairo, Egypt, and the river Nile
are now to be the locale of a screen comedy.
"Mummy Love" is the title of a fun film be-
ing produced by Joe Rock who is using
scenic replicas of the Old World as a back-
ground. Neely Edwards and Alice Ardell
have the featured roles. Marcell Perez,
perhaps better known' to movie fans as
"Tweedy," is directing this Blue Ribbon
comedy.
Next Joe Rock Comedy
"Three Paces West" is the title of Joe
Rock's next Standard comedy featuring
"Fat" Karr, "Kewpie" Ross and "Fatty"
Alexander. The trio of rotund fun makers
will play opposite petite Lois Boyd, Rock's
most recent "find." George "Slim" Summer-
ville will direct the production which will be
released through F. B. O.
458
MOVING PICTURE IVURLD
December 5, 1925
"NOW, PAPA—"
Seeing A merica First
— one girl at a time,
zmth wifey on the
zmtcit — keeps Glen
Tryon busy in Hal
Roach's latest two-
reel comedy, with
that snappy star,
"Papa, Be Good!"
Pathe distributes it.
"Aesop's Film Fables" Plays
Two Weeks at the Strand
"The Great Open Spaces," one of the popu-
ar "Aesop's Film Fables," was held over for
a second week at the Mark Strand Theatre
in New York, where it was played coincident-
ly with Rudolph Valentino's latest picture,
"The Eagle."
The concentrated comedy in the Paul Terry
animated cartoons provides a maximum of
laughs in a minimum of footage.
B. Has Seven Releases
for National Laugh Month
FILM BOOKING OFFICES OF AMER-
IC.'^., IXC, has seven short subjects
listed for release during January, 1926,
designated as National Laugh Month.
"High But Not Handsome," No. 9 of "The
Adventures of Mazie," starring Alberta
Vaughn, heads the imposing list of shorts.
The series, based on stories by Nell Martin
whicli ai>i'iarril in '\'t>]i Xntcli Matrazinc, are
being adapted to the screen by Doris An-
derson, and directed by Ralph Ceder. Larry
Kent, Al Cooks, and Kit Guard appear in
support of Alberta. "High But Not Hand-
some" is scheduled for January 3 release.
"Mummy Love," a Blue Ribbon comedy
starring Alice Ardell, will be shown on Jan-
uary 10. The Blue Ribbon comedies are
produced by Joe Rock for Standard Cinema
Corporation and F. B. O. release, and fea-
Western Showmen Are Keen
"Inkwell" Cartoons Feature
Church Fair in Jersey
^ Three of Red Seal's "Out of the-Inkwell"
Cartoons, animated by Max Fleischer, were
the principal feature last week of the annual
fair held by the Grace Methodist Episcopal
Church of East Orange, New Jersey. Differ-
ent booths were used to raise funds, including
booths for the sale of fancy articles, candies,
ice cream, soft drinks, groceries, magazines,
home-made rugs, aprons, etc.; a roast beef
supper brought in the most funds until the
selling of seats for the Inkwell Cartoons,
which topped all the others in money raised.
ture a number of well known comedians in
support of the delectable Alice.
Another January 10 release is "The
Giraffe's Long Neck," a one-reel novelty from
the Bray Studios, in which Walter Lantz,
the artist, acts in conjunction with the car-
toon characters which he creates.
"Little Andy Looney," No. 10 of "The
•Adventures of Mazie," will be shown on
January 17, while "n The Air," a two-reel
Standard Fat Men comedy, featuring "Fat"
Karr, Kewpie Ross and "Fatty" Alexander,
the three fattest men on the screen, will
be distributed on January 24.
The same day will see the release of
"Dinky Doodle At The Studio," a one-reel
novelty in which Dinky Doodle cavorts
merrily with Walter Lantz, his creator.
January 31 is set for the release of No.
11 of "The .Adventures of Mazie" series, as
vet untitled.
NAT G. ROTHSTEIN
A lotta folks will get a big kick outta
"National Laugh Month," and the Di-
rector of Advertising, Publicity and Ex-
ploitation of F. B. O., who also is one of
the guiding spirits of this great event, is
one of these.
HARRY BERNSTEIN, manager of Red
Seal's New York Exchange, returned
this week from a highly successful tour
of the Middle West. Bernstein reported that
everywhere he found exhibitors highly enthusi-
astic about "Laugh Month," when the short
subject will come into its own.
"More and more," he said, "exhibitors are
willing to discuss the value of the short sub-
ject, not only with regard to its helping to
round out a pleasing program, but as to its
drawing power. They have found that by
running a series of short subjects that have
definite appeal, they can count on a certain
number coming back for that subject regardless
of the feature film. As a result, throughout
the Mid-West today, exhibitors are advertising
their short subjects almost on a parity with
their features. In the case of the Ko-Ko Song
Car-Tunes particularly, to name one of our
own releases, exhibitors told me that the com-
munity sing-fests brought into their theatres
many of the older people who otherwise stayed
away unless attracted by some particular star."
During his trip Bernstein signed the Balaban
and Katz Midwest Theatres, Inc., to play Red
For National Laugh Month
Seal's "Marvels of Motion," "K-Ko Song Car-
Tunes," "Gems of the Screen," "Out-of-the-
Inkwell," and the two Skiing Specials, "The
Silvery Art" and "Flirting with Death" at the
Chicago, Tivoli, Uptown, Harding and Senate
theatres in Chicago, and their other houses on
Rock Island, Blooming^ton, Elgin, Rockford,
Aurora, and Peoria, 111. ; Davenport and Des
Moines, la. ; and Omaha Neb.
Other important exhibitors who contracted
for Red Seal releases through Mr. Bernstein
include Eddie Weisfeldt, general manager of
Saxe's Wisconsin, Milwaukee, who signed for
the entire series of "Marvels of Motion," "Geros
of the Screen," and "Film Facts," in addition
to "The Silvery Art." Through M. Marctis,
manager of the Quimby Theatrical Enterprises,
Bernstein signed up the Strand, Fort Wayne,
the Quimby first run house to a solid year of
of Red Seal subjects.
The Strand will play the entire series of
13 "Ko-Ko Song Car-Tunes," 13 "Out-of-the-
Inkwells," 13 "Marvels of Motion," and 13
"Gems of the Screen" at the rate of one a
week. Mr. Marcus .also contracted for the
five-reel special, "Evolution."
December 5, 1925
MOVING PICTURE WORLD
459
Big First Run Theatres
Book "A Dog's Life"
First run theatres in New York and in
Kansas City will show "A Dog's Life," one
of the Charlie Chaplin comedies which Pathe
is bringing back to the screen, during
Thanksgiving week.
Warner's Theatre on Broadway, New York,
and Liberty Theatre in Kansas City will
show this comedy classic starting Sunday,
November 22.
To Direct Gump Comedies
Norman Dawn has been signed to direct the
Gump comedies, which Samuel Van Ronkel
is now making at Universal City. Dawn is
considered one of filmdom's most finished ex-
perts in trick and color photography. In
announcing that he had signed Dawn, Van
Ronkel stated that the former's acquisition
to the staff was part of the plan he had in
mind for producing the Gumps on a bigger
scale than heretofore.
Van Ronkel also announced that Joe Mur-
phy and Fay Tincher would continue to im-
personate Andy and Min.
SOMET^mQ
NIFTY in a
clothes basket.
It's Alice Day
and her pup
ready to make
you laugh in
"The Soapsuds
Lady," which
Mack Sennett
produced for
funibility. You
naturally know
it's a Pathe
picture.
Margaret Livingston Signs
Contract with Fox Films
As the result of her success in "Havoc,"
"The Wheel," and other current productions.
Fox Films' has renewed 'the contract of
Margaret Livingston, according to an an-
nouncement by Sol M. Wurtzel, superin-
tendent of the Fox Studios. An optional
clause in Miss Livingston's present agree-
ment was taken up by Fox two months be-
fore the expiration of the contract.
Miss Livingston is now working in the
Fox screen version of John Golden's stage
bit, "The First Year," directed by Frank
Borzage. Next she will start the feature
role in "A Trip to Chinatown," the flirtatious
widow of Charles A. Hoyt's creation, said
to be the best part ever written for a
woman on the stage.
"Red Riding Hood" Released As
Special Two-Reeler by Century
A TWO-REEL Century Comedy Special
was released as an addition to the regular
Century schedule. It is "Red Riding
Hood," an amusing and interesting picture
adapted from the famous children's story.
Peter the Great, the popular dog star, is
featured in this two-reeler in the role of .the
Wolf, and Baby Peggy in the role of Little
Billy Dooley Working on New
Christie Comedy, "A Salty Sap''
THE busy production of laughs at the
Christie Comedy studio was increased
this week when Billy Dooley went to
work on his third comedy in the years series
which will feature the former Orpheum
comedian as "A Salty Sap." Dooley has a
new leading lady ni Amber Norman, a strik-
ing blonde beauty and the second light-
haired siren to join the Christie ranks this
year. The other is Marian Andre, the
blonde Russian girl who joined the stock
company sometime ago.
Another addition to the company is Aileen
Lopez, a Spanish beauty who will appear
regularly in the new pictures. Fred Peters,
the biggest member of the company who
was hurt three months ago when appearing
in an Educational-Jimmie Adams Comedy,
is at last out of the hospital and will return
to the studio within a few weeks. Walter
Hiers, also, has taken the splints from his
injured fingers and will be able to resume
the comedy which was stopped two months
ago at the time of his accident.
Appearing in the current Educational-
Bobby Vernon Comedy which is being filmed
now, are Frances Lee, Bill Irving and Lin-
coln Plumer, all regulars in the stock com-
pany. This new comedy is being filmed by
Earle' Rodney, who was made a director
recently after a long apprenticeship as a
leading man in Christie. Comedies for six
years or more. Rodney recently directed the
Educational-Walter Hiers comedy, "Hot
Doggie," which has attracted unusual atten-
tion at its first eastern runs.
Yola D'Avril, who joined the company
four months ago and started by playing
atmosphere and bits, has been elevated to
regular leads and plays one with Neal Burns
in the latest two-reeler in which that star is
featured.
Conklin-Haskins
Hollywood's most learned bachelor — on
the literary side of the subject of marriage
— Frank Roland Conklin, scenario editor of
(he Christie Comedies, fell for Cupid's wiles
and was married recently to Miss Grace
Haskins, whom he courted while writing
such stories as "Stay Single" and "Oh
Promise Me."
Red Riding Hood. The picture is an ideal
holiday subject and has been scheduled for re-
lease through Universal Exchanges in time
to be set for presentation during Universal Joy
Week, the holiday period of Short Subject
and novelty programs.
i he Century Film Corporation, producers
of "Red Riding Hood," announce this picture
as the only special in view during the current
year's output. It has been pre-viewed and
highly commended by committees of various
organizations interested in films for children
and for holiday presentation.
The story of Little Red Riding I lood has
l)een closely adhered to, and a number of fill-in
.sequences have been built up that add greatly
to the picture value of this offering. There
is considerable humor in the picture as well
as the dramatic action that marks the child's
story so vividly.
In support of Baby Peggy and Peter the
(Ireat are to be seen Louise Lorraine, as Red
Riding Hood's mother, Johnny Fox as one of
the little girl's sweethearts, and Arthur Trim-
ble, now nationally famous as the Buster
Brown of Century Comedies, as another youth-
ful admirer.
The picture has been artistically made and
a portion of it is hand-colored, especially cer-
tain scenes in which Baby Peggy appears ini
lu-r red riding hood.
The Universal sales department reports that
man calls have come for this picture from
exhibitors who have read the pre-view reports
on it. It is expected to be one of the holiday
season's best sellers.
Its release date was Nov cnibLr 21.
National Laugh Month, 1
I January, 1926, !
U Right On Your Necktr I
460
MOVING PICTURE WORLD
December 5. 1925
"The Green Archer"
Baffling Mystery Is Keynote of Thrilling and
Exciting Serial With Allene Ray and
Walter Miller
Reviewed by C. S. Sewell
MYSTERY, baffling mystery, is the
keynote of "The Green Archer,"
Pathe's newest ten-episode serial
featuring Allene Ray and Walter Miller,
wliicli is well up to the high standard of en-
tertainment value consistently maintained by
this firm's chapter plays, and in many respects
even eclipses its predecessors.
From story as well as production stand-
point this serial is unusual. From every tech-
nical angle the production is on a par with
the best grade of feature pictures; especially
is this true of the handsome and elaborate sets
which depict the interior of the castle in which
most of the action occurs.
All of this production excellence has its
value, but after all it is the story that counts,
and the story of "The Green Archer" is guar-
anteed to thrill and mystify to an unusual ex-
tent. The plot concerns a self-made millionaire
who obviously is guarding a dark secret. The
heroine believes the key to this is the disap-
pearance of a girl she has been seeking. For
other reasons, the captain of the state troopers
and a newspaper reporter also seek to solve
this puzzle and in doing so are brought at
crucial moments face to face with an even
greater mystery, the identity and nature of a
masked figure dressed in green whose every
appearance signifies death or attempted death
of someone who seems to be getting at the
heart of the mystery.
This opens up a series of particularly
puzzling questions : Who is the Green Archer ?
what is the great mystery? what is his motive?
in whose interest is he hurling his death-
shafts? All of these questions and many
lesser ones keep cropping up from time to time
and the audience will find itself more and
more baffled in seeking to guess the solution
for the story has been so built up that sus-
picion is made to point conclusively to first
one and then another of the characters as
being the Green Archer, only to be shown
later that your guess was all wrong. His
motives defy your solution, too, for at one
time he attacks friends and at other times
foes of the chief conspirator.
The attempts of hero, heroine and the re-
porter to find the solution result in a series of
exciting and thrilling episodes that just bristle
with suspense. Unlike a lot of serials this
one goes not go in for stunts ; but don't think
the end-of-the-chapter punch and carried-over
suspense is missing. Far from it, for as in-
dicated by the first three episodes, each time
we are again brought face to face with the
designs of the green archer. Why, the second
episode even has a whale of a kick where it
seems he has actually gotten the heroine with
one of his arrows.
In addition to the Pathe serial favorites,
Allene Ray and Walker Miller, the cast in-
cludes such players as the celebrated stage
actor, Burr Mcintosh, as the sinister mil-
lionaire, with Frank Lackteen as his secre-
tary, an unusual character apparently in
league with both sides. Wally Oetell, Walter
P. Lewis, Tom Cameron and Stephen Grattan
give fine performances in minor roles.
The story is skillfully developed so as to
arouse the greatest possible suspense and pro-
vide an abundance of punches. It should prove
thrilling and baffling entertainment even for
those who profess not to like serials.
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^
Here The Are I
Bonchcad Age, The — Pathe.
Eighteen Carat — Unwcrsal.
Felix the Cat Tries the Trades —
Educational.
Green Archer, The — Pathe
Happy-Go-Lucky — Universal.
Hold Everything — Pathe.
M arionettes — Edu cationaH.
On the Links— F. B. O.
One Wild Ride No. 49— Pathe.
Santa Claus — Kleinschmidt.
iiniiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiKiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
"Eighteen Carat"
(Universal — Comedy — Two Reels)
A FARMER'S daughter is given a big dia-
mond to use in paying off a mortgage.
A hen swallows it and gets lost in the flock.
The girl goes to the city to earn the money
and after a series of typical comedy experi-
ences locates the diamond in a chicken that
is being served at a home where she de-
livers some packages. This is the outline of
the story of "Eighteen Carat," a Century
Comedy starring Edna Marian, who goes
through a series of exciting adventures be-
fore the final flash. There are several peppy
and amusing, but famih'ar gags. They are
sprightly and well handled and good for a
number of laughs. Most of the action deals
with her attempts to deliver three boxes of
dress suits. They are stolen by crooks.
Edna stops everyone with similar packages
until the whole street seems to be filled with
persons carrying boxes. Of course she gets
into squabbles over this. At last she lo-
cates the clothes bemg worn by the crooks
and her sweetheart gallantly strips them off
in the street. She delivers them and finds
the diamond. A bumping flivver with odd
shaped wheels adds to the merriment. A good
comedy that should amuse the slapstick fans.
—C. S.. Sewell.
"Happy Go Lucky"
(Universed — Comedy — One Reel)
MEMBERS of a bachelor's club try to flirt
with a pretty girl but are repulsed.
Billy, played by Neely Edwards, bets he can
make her acquaintance before night. This
forms the groundwork of the comedy which
shows Neely doing everything he can think
of to win. His efforts follow familiar com-
edy lines, such as trying to board the same
car and getting on the wrong one, finally
getting aboard by transferring from a taxi
in motion just as the girl gets off. This is a
good stunt as he stands with one foot on each
vehicle while looking for change. The girl
enters a hospital and Neely fakes an accident
but jumps off the stretcher when she comes
out. Just as he gives up, a motorcycle hits
him and throws him into the girl's taxi.
Thinking he is hurt the girl strokes his fore-
head and finally smiles at him. A fast-mov-
ing and amusing reel with several good
laughs.— C 5". Seivell.
Pathe Review No. 49
(Pathe— Magazine — One Reel)
"Tp HE three features of this magazine reel
are "The Timber Farmers," illustrating
government work in redeeming western
forests devastated by unscrupulous lumber-
men and fires; "Makers of Men," the build-
ing of America's military man-power at West
Point, and "The Gorges of the Cher," Pathe-
color scenes of the Chateau country in
France. It is all very interesting. — Sumner
Smith.
"The Bonehead Age"
(Pathe— Cartoon— One Reel)
THIS Paul Terry's Aesop's Film Fables
we didn't like as well as most of them
simply because it deali more with human
beings — a girl as well as the farmer — than
with the funny animals the world laughs
.'t. The art work is gocd as ah.ays, except
fhat the facial expressions aren't quite as
ludicrous as usual, but the gags are weak. —
Sumner Smith.
"One Wild Ride"
(Pathe— Comedy— Two Reels)
»-p HIS Hal Roach "Our Gang" subject
1 rather features Farma, since the little
colored hoy supplies the thrills and laughs
that close the action. The gang builds a
strange vehicle out of an old automobile,
using a horse attached behind for the motive
power. Farina toddles along after them
no matter where they go, crying for a ride.
The owner of the horse claims it while the
gang is temporarily absent. This gives
Farina his chance. He climbs in, the vehicle
begins a wild descent of numerous hills
and Farina gets the thrill of his life. On
the way down he is joined by a parrot and a
monkey, and with these companions he holds
an animated and agitated discourse. The
subject has much humor in it, is typical of
boy life and ought to prove another highly
successful issue in the "Our Gang" series. —
Sumner .'imith.
"Hold Everything"
(Pathe— Cojnedly— One Reel)
EDDIE BORDEN, Katherine Grant and
Martha Sleeper are the featured players
in this Hal Roach onc-recler. Fred L. Guiol
directed. Eddie is a big butter and eggs
man who attends a theatrical performance
of his protege in a somewhat sleepy state.
He manages to make himself a nuisance
with everybody in his vicinity and is finally
ejected. The gags are the usual ones m-
volving falling over people in the theatre
aisles and general hysterical conduct. The
subject is of average interest. — Sumner
Smith.
"On the Links"
(F. B. O.— Comedy— One Reel)
ttnpHREE fat men, all good candidates
X for the heavywieght stakes as their
rouibined avoirdupois is close to half a ton,
furnish the comedy in this offering made by
Joe Rock for Standard Cinema Corporation
and released by F. B. O. The biggest one,
Frank Alexander, is cast as the father. He
kids golf until he sees other "papas" with
pretty partners, then he becomes a regular
bug and his two fat sons try various slap-
stick means to cure him. — C. S. Sewell.
December 5, 1925
MOVING PICTURE WORLD
461
Carl
Laemmle
Says:
"We'll make more comedies than ever. I am
convinced that every theatre-goer wants to laugh,
and we intend to offer our patrons happiness and
joy to as large an extent as possible."
■ — Statement from the President of Universal
Pictures Company on his departure from Los
Angeles, last week, en route to his New York
office to inject his inspiring personality into
the campaign for National Laugh Month.
"The Fighting Dude"
(Educational — Comedy — Two Reels)
LUPINO LANE shows to excellent advan-
tage and adds to his laurels both as a
comedian and an acrobat in this the second
of his series for Education. He appears as a
poor little rich man who is almost too languid
and lazy to breathe. He calls on his girl and
finds his rival to be a popular athletic he-man.
Lane determines to win out and goes to a
gymnasium for a course of training. Believ-
ing he is fit he chalenges his rival and is licked
to a frazzle. He goes in for more training
and finally in a private fight knocks his rival
out and wins the girl. This is a fine snappy,
scrappy comedy chock full of laughs. Lane s
acrobatic comedy when he enters the gym-
nasium and gets in everybody's Way is a corker
and entirely different from the familiar hand-
ling of such scenes. His first tryout with the
gloves is a regular scream. He seems to be
so ignorant of boxing technique that when he
learns the ropes his work comes as a surprise.
Lane certainly takes a lot of hard knocks
and uses his acrobatic ability to advantage.
He is a finished artist in his work and gets the
most out of every situation. A corking good
comedy that will cause a lot of genuine
laughter, and should convulse any audi
ence. — C. S,. Sewell.
"Marionettes"
(Educational — Color Fantasy — 1,200 feet)
PRODUCED entirely in color photography
by the Technicolor process and directed
by Henri Diamant Berger who is handling her
feature productions, this reel featuring Hope
Hampton is a little gem. The story is a
fantasy about a troupe of marionettes who are
changed by a good fairy into human beings
and warned that one wish will change them
back to puppets. Miss Hampton as Col-
umbine finds happiness in the love of Pierrot
until she listens to the promises of the Court
Jester to lavish wealth upon her. She is con-
tented for a time, but again meets Pierrot
and together they decide that rather than live
without love they would prefer to be marion-
etted again. This film not only is one of
marvelous beauty but the little story and the
manner in which it is presented is delightful.
It should please both young and old and
charm the lovers of the beautiful and artisiic.
A judicious selection of color in the fittings,
sets and costumes makes the scenes unusually
artistic and effective and Miss Hampton is
certainly beautiful to look at. Should go
over big in almost any house. — C. S,. Sewell.
"Felix the Cat Tries
the Trades"
(Educational — Cartoon — (One Reel)
HUNGER causes Felix the Cat to hunt for
a job. The first ad he answers is for
some one to mind the baby. The little fel-
low cries so much that Felix throws up the
job and tackles a contractor. Through a ruse
he causes the workmen to leave and when the
boss ' says he needs nine workmen the car-
toonist obliges by materializing each of the
cats' lives, making nine Felixes. Finding they
are tricked strikers hurl bricks which the
cats jockey into position and the building rises
like magic. Felix collects his wages and the
others disappear. The usual wealth of imagi-
nation here and comedy touches that are
clever and amusing. — C. S, Sewell.
"Santa Claus"
(Kleinschmidt — Fantjisy — Two Reels)
A STRIKING novelty for the holiday sea-
son is offered by Captain F. E. Klein-
schmidt, the Arctic explorer. This two-
reeler, in addition to being especially appro-
priate for Christmas, is absolutely unique
from both story and production standpoints.
First, here is a Santa Claus story actually
filmed in the polar regions where Santa is
supposed to have his home. Children will
get an exrta thrill out of seeing this genial
old gentleman on his home grounds and the
striking views of the arctic will be enjoyed
by the grown-ups. There are intensely in-
teresting scenes of polar bears, an enormous
school of walruses and a tremendous herd of
reindeer in their native haunts, and beau-
tiful color shots of glaciers. A big point
that will delight the kiddies is the fact that
it answers their question as to what Santa
does the remainder of the year. There is a
charming little story which shows his work-
shop with his gnomes and elfs making toys,
while Santa looks through a telescope and'
keeps track of the good and bad boys writing
it down in a big book. He is also shown,
visiting his friends, the Eskimos, who hang
up their stockings just as we do, and then
talking with Jack Frost who beautifies the
world with his ice crystals. But the crown-
ing triumph for the little ones comes when
Santa is shown with his reindeers starting
out on his round of Christmas cheer and
actually going down chinmeys. Young and
old of all classes should enjoy this picture
and it ought to be a riot with the kiddies. —
C. S, Sewell.
462
MOVING PICTURE WORLD
December 5, 1925
Who Gets Life's Greatest ThHOaT International Afei
tmm
"LIFE'S GREATEST THRILLS,"
.2.000 feet of International (Universal)
A e7cs Reel Scenes, has been given na-
tional advertising, as the above page from
the "Los Angeles Examiner" attests.
Hearst Newspapers
Back News Release
This page from the Los Angeles Examiner
is interesting in that it shows the powerful
aid given the International News Reel special.
"Life's Greatest Thrills." This is local to the
exhibition at the Loew State theatre, Los An-
geles, but it is general in that the release pres-
ently will come into the lesser territory served
by the Los Angeles newspapers.
Multiply this single example by the number
of Hearst newspapers, which are so estab-
lished that their circulations practically over-
lap^ and the entire country is covered on be-
halT of "Life's Greatest Thrills."
Were this merely an exhibition film the
matter would be important only to a few, but
"Life's Greatest Thrills" is something con-
siderably more than a compilation of sensa-
tional cuts from the International News Reels.
It is an advertisement for every news reel
service. It helps to make the patron realize
that the news reel is not a filler, but a feature.
It will materially aid in making the news
events an important part of every program.
Warner's Books "Dog's Life"
"A Dog's Life,'' one of the four Charlie
Chaplin comedy classics acquired by Pathe
under its half million dollar contract with
the famous comedian, has been booked to
open at Warner's Theatre on Broadway,
New York, starting Saturday, November 21.
This Chaplain subject is in three reels.
Pathe is backing its Chaplain series with a
full line of posters as w-ell as a special cam-
paign book and other exhibitor aids
Rahn Heads Denver Branch
Pathe announces the appointment of S. R.
Rahn, formerly special feature representa-
tive, as manager of the Denver branch of
the distributing firm, succeeding C. M. \'an
Horn, who has resigned to accept a sales
position in the San Francisco branch. Mr.
Van Horn was given his new assignment at
his own request.
|llllllllllllllllllllllillllllllllllllllllll||||||||||||||||||ll||U||||||||||||||U
I Straight from the |
I Shoulder, Jr. |
1 Edited by VAN I
Showmen know that the little pic-
ture often sends 'em away pleased, and
saves an evening from disaster if the
feature falls down.
If the short subject falls down too!
Sincere exhibitors contribute the tips
printed here to help you prevent that
awful calamity.
Help the good work. Send tips.
VAN.
NIIIIIIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIllllllllllllllllllllMr"
BUTTERFLY MAN. (Fox— Comedy). Very
SooA comedy. General class town of 1.000
Admission 10-25, 15-35. H. H. Hedbere
Amuse-U Theatre. Melville. Louisian"
Dinky Doodle Bray Cartoon in one reel Very
good filler. More laughs than more expen-
sive comedies. Small town class and farm-
ers town of 350. Admission 10-35. Nelson &
Ottem, Rex Theatre (140 seats). Osnabrock
North Dakota.
COWBOY SHEIK. (Pathe— Comedy). Star
J\ill Rogers. Pathe should cut out these
Roger pictures as they certainly are not
funny. Roger may be good on the stage
but not in the movies. Can them. Not a
laugh In the picture. D. W. Strayer Mt
Joy Theatre, Mt. Joy. Pennsylvania.
UO\ COYOTE. (Universal— Series). Star
rteginald Denn.v. A two reel picture of the
I.,eather Pushers. Have run three of them
now and have been very good. Sunday, no.
Special, no. Appeal, ninety per cent. Town
and country class town of 1.500. Admission
15-25. O. G. Odell. Odelphi Theatre (400
seats), Hughesville, Pennsylvania.
FTlOZE.\ WATER. (Educational —
Comedy). Extra good one reel comedy. All
classes town of 1.000. Admission 10-30. G.
H. Perry, Peoples Theatre (250 seats).
Cloverdale. California.
GREEX ARCHER. (Pathe— Serial), ©tar,
Allene Ray. Pathe screened a few chapters
of this serial for me and it looks like an-
other "Into the Net • which means monev for
the box office. AH classes town of 2.000.
Admission 10-20 average. L. H. Greife, Opera
House (500 seats), Windsor, Missouri.
HE WHO GETS CROWNED. Star, Jimmy
Aubrey. Aubrey is going down the ladder
of success with the very silly comedies he Is
making of late — this one is rotten. Print
new. Poor appeal. All classes in big city.
Stephen G. Brenner, Eagle Theatre, Balti-
more, Maryland.
NO WEDDIXG BELLS. (Vltagraph —
Comedy). Star, Larry Semon. An old Vita-
graph comedy with lots of action and plenty
of fun. It's worth playing. General class
town of 1,000. Admission 10-25, 15-35. H. H.
Hedberg, Amuse-U Theatre, Melville,
Louisiana.
P.ITHE NEWS NO. 82. (Pathe). Lots of
athletics in this one. Good prints. Factory
class. Admission 15-25. David W. Strayer.
Mt. Joy Theatre, Mt. Joy. Pennsylvania.
PATHE STEREOSCOPICS. (Pathe). A
very pleasing and unusual novelty reel that
will please the people. Nothing startling
but will add to your show. Well worth
showing. Industrial class town of 6.000.
Admission 10-30. L. O. Davis, Virginia Thea-
tre (fiOO seats), Hazard, Kentucky.
SHEIKS OF B.\aDAD. (Pathe — Comedy).
A fairly good one reeler. Will get a few
laughs. Factory class. Admission 15-25.
David W. Strayer, Mt. Joy Theatre, Mt. Joy,
Pennsylvania.
SMITHY. (Pathe— Comedy). A good
comedy of the dumb variety but neverthe-
less it should get plenty of laughs, but it Is
not a scream. Factory class. -Admission
15-25. David W. Strayer, Mt. Joy Theatre.
Mt. Joy, Pennsylvania.
SO THIS IS ART. (Fox— Comedy). -When
the first monkey comedies were put out, they
were quite amusing, but patrons, having
been fed up on so many, do not enjoy them
any more. This one barely brought a giggle,
so can't boost It to the skies. Hope this
is the last one. Tone, okay. Sunday, yes.
Very little appeal. General class town of
1,000. Admission 10-25, 15-35. H. H. Hed-
berg, Amuse-U Theatre, Melville, Louisiana.
SPANISH ROMEO. (Pox — Van Bibber
Series). No use to comment on this series as
they are all good. Prints good. Sunday,
yes. Very good appeal. All classes in big
city. Stephen G. Brenner, Eagle Theatre.
Baltimore, Maryland.
8UXD.\Y CALM. (Pathe — Comedy). Our
Gang. One of the best yet. The Gang always
.bring out the children and a lot of grown
people. R. L. Nowell, Idlehour Theatre. Mon-
roe, Georgia.
L'NCLB SAM. (Educational — Comedy). Ex-
tra good. All classes town of 1.000. Admis-
sion 10-30. G. H. Perry. Peoples Theatre
(250 seats). Cloverdale. California.
UNIVERSAL TWO REEL COMEDIES. Not
very good. Just fair. Town and country
class town of 1,800. Admission 15-25. O.
G. Odell. Odelphi Theatre (400 seats), Hughes-
ville, Penns.vlvania.
UXIVERS.VL TWO REEL WESTERNS.
They are coming in fine and in good shape.
Make a good filler for any show. Town and
country class town of 1,800. Admission
15-25. O. G. Odell, Odelphi Theatre (400
seats). Hughesville, Pennsylvania,
AVILD BE.VSTS OF BORNEO.. (Educa-
tional). One of the best short subjects on
the market today and it is well worth play-
ing by any theatre In the land. Very Inter-
esting picture of wild life in Borneo, with
some wonderful photography. People who
seldom compliment even the biggest of
"specials" were loud in their praise of this
little gem. Good paper and a good slide.
Tone, excellent. Sunday and special, yes as
a two reeler. Appeal, one hundred per cent.
General class town of 1.000. Admission
10-25, 15-35. H. H. Hedberg, Amuse-U Thea-
tre. Melville, Louisiana.
Contract for Pathe Product
Thret! New York Theatre Circuits Si^ Up
For Short-Feature Pictures
The Marcus Loew, A. H. Schwartz and
Small-Strausberg circuits in Greater New
York have signed up for considerable of
the Pathe short-feature product.
The Loew Circuit, representing 43 thea-
tres, has signed a contract for 52 weeks for
certain days of each week for the Grant-
land Rice "Sportlights" and Pathe Review.
Loew has also booked 21 Mack Sennett
Comedies. "Lucky Stars," HarryLangdon's
latest two-reeler, has been booked over this
circuit for 126 days, following one week each
at the Rivoli and Rialto Theatres on Broad-
way.
The A. H. Schwartz Circuit, comprising
eight theatres, has booked the 1925-26 Pathe
comedy product.
The Small-Strausberg Circuit has booked
the Patheserial "The (ireen Archer" for IS
out of 25 of their houses.
With the entire Hal Roach comedy prod-
uct being played by the B. F. Keith-.Mbee
vaudeville houses in addition to the extensivjs
Pathe bookings mentioned above, the Pathe
short-feature product is receiving record dis-
tribution in the New York territory.
Neal Burns' New Comedy
Neal Burns has started on a new comedy
at the Christie Studios, under the direction
of Harold Beaudine. Yola D'Avril, formerly
of the Parisian stage and of the "Follies,"
is appearing opposite Burns in this vehicle.
"Household Hints" is the working title of
the production, which Educational will
release.
December 5, 1925
M U U I N G PICTURE WORLD
463
SID SMITH IS SEEN HERE IN ONE OF HIS UPROARIOUSLY funny Imperial comedies from tlie Fox IVesf Coast
sfndios. Tins one is called "The Heart Breal:er." and is recommended because of several comed\ innovations.
Says "Lifes Greatest Thrills"
Is Greatest Short Feature Made
THE greatest short feature ever made,"
is the opinion of C. P. Murphy, director
of presentation for the Finkelstein &
Rubin circuit of Minneapolis, concerning "Life's
Greatest Thrills," the two-reel thrill special
recently put out by the International Newsreel
Corporation as a patron-builder for Interna-
tional Newsreel accounts. Murphy's praise was
contained in a letter to Edgar B. Hatrick, gen-
eral manager of the newsreel corporation.
"We played 'Life's Greatest Thrills' at the
State Theatre, Minneapolis and at the Capitol
Theatre, St. Paul," wrote Murphy, "and in
tny opinion it is one of the greatest short
features ever made. It certainly is the most
sensational newsreel ever shown in these thea-
tres.
"It is a subject that can be featured, as it
is bound to enhance the value of any pro-
gram. Congratulations to International News-
rpfil for their splendid service and for the
great entertainment furnished by this great
novelty reel."
Maurice F. Barr, supervising manager of
the New Orleans houses of the Saenger Amuse-
ment Company, the big Southern circuit, char-
acterized "Life's Greatest Thrills," as "the
best thing of its kind we have ever seen."
W. E. Drumbar, city manager of theatres
of the Drumbar Circuit of Knoxville, Tenn.,
congratulated and thanked International News-
reel as follows :
"We are writing you a few words of praise
and want to congratulate you for being the
possessor of such a wonderful collection of in-
valuable historical data in film form.
"Our audiences enjoyed it immensely and all
were high in their praise regarding it, and many
came back to see it a second time."
H. E. Lorence, manager of the Bellevue
Theatre, Niagara Falls, wrote as follows :
"We have just completed a three-day run of
your subject, 'Life's Greatest Thrills.'
"For your information, this subject created
more favorable comment than any other unit
of our show, and you know that the Bellevue
Theatre presents Keith's Vaudeville in con-
junction with the finest feature photoplays ob-
tainable."
The International Newsreel symposium of
thrills from the newsreels of the past decade
met with similar praise and success elsewhere.
The following letters and wires bear further
witness to the box-office success of this subject
and to the appreciation of the International
Newsreel accounts who received it for use as a
patron-builder.
"I consider 'Life's Greatest Thrills' the most
interesting short subject ever offered tn the
picture-going public. It is very seldom that
our patrons comment on the newsreels ; how-
ever, in this particular case we received hun-
dreds of laudatory comments ; also it received
good mention from the newspaper critics, who
devoted considerably more than the average
space for reviews to this number alone. — Harry
E. Long, Managing Director, .America Theatre,
Denver, Colo.
"We received many words of praise from
our patrons on the showing of 'Life's Greatest
Thrills.' This is without doubt the most spec-
tacular two-reeler ever sent to an exhibitor." —
W. W. Footman, Manager, Tli,e Burns Theatre,
Colorado Springs, Colo."
"'Life's Greatest Thrills' is one of the mo.st
HERE IS A FINE BUNDLE OF
LOVE FOR YOU— Raymond McKee,
21'lw plays the part of a star auto sales-
man and his sport-model siveetheart in a
scene from the Mack Sennett comedv.
"Isn't Love Cuckoo for Pathe release.
interesting short subjects we have had the
pleasure of running in many a day." — B. S.
Aronson, Manager, Grand Theatre, Raleigh,
N. C.
"After hearing so many favorable comments
from our patrons on 'Life's Greatest Thrills/
we feel that we should offer to you our thanks
for this number and congratulate you on your
splendid service." — Thos. Schrader, Manager,
Olympic Amusement Co., Pittsburgh, Pa.
"We wish to take this opportunity to thank
you for 'Life's Greatest Thrills.' It helped
the box-office and the entertainment value was
GREAT." — Harry Castle, Manager, Palace
Theatre, Tulsa, Okla.
'Life's Greatest Thrills' was thoroughly
enjoyed by our audiences and it certainly
answers the many questions by our patrons
from time to time, 'Where was the cameraman
when this was taken?' " — G. B. Odium, Majestic
Theatre, Hornell, N. Y.
"To say that I and everyone who saw
• 'Life's Greatest Thrills' was more than pleased
would be putting it mildly. I received many
compliments from my fans, who thought well
enough of it to stop me on their way out and
tell me about the thrill that they had in seeing
it."— Carl Ray, Carl Ray's Theatres, Cheyenne,
Wyo.
"It is with pleasure that I have the oppor-
tunity to congratulate you on 'Life's Greatest
Thrills.' That it is one of the most interesting
pieces of film our Garden Theatre audiences
have ever had an opportunity to view was
demonstrated by the applause that followed its
showing. It is one of the best two-reel sub-
jects, from an audience viewpoint, we have ever
shown at this theatre." — H. M. Messiter, White-
hurst's Theatre Interests, Baltimore, Md.
^IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIW^
I 'Td Walk a Mile |
I for a QujfawV' |
i One of the slogans suggested 1
i by the Short Feature Adver- |
1 tisers* Association for Na- 1
I tional Laugh Month that will |
I bring 'em in for you during ■
I January, 1926. 1
I Book for National Laug-h
I Month with a Smile!
HIP,
Celling the Picture to the Public
f 1 Ofus Departmnt Was SstabiLsliecL September 23, 191! bij Us Present 6diior^
Spes Wintkrop Sargent
Coax Christmas Shoppers With Tea
And Hold Your Matinee Business Up
JUST as soon as the Thanksgiving
turkey plays its last date as hash or
soup, the Christmas shopping season
starts and the matinee business shoots down
into the cellar. Most managers seem to feel
that nothing they can do will help much,
and yet there is a way out, and a very
simple way if you have a good lobby or
foyer. You can even make it bring you
new business that may last past the holi-
days.
And the answer is very simple — tea and
a little advertising. You'll have to pay for
the advertising, but may be able to get the
lea without cost.
Sounds pretty easy, doesn't it? And it's
as simple as it sounds.
And you can work it in a downtown house
or in your neighborhood theatre.
How It Is Done
The idea is just that. You serve afternoon
tea. If you are downtown you invite your
prospects to drop in during the interval of
shopping. If you have a neighborhood house
tell them to drop in after the long trolley
ride home, refresh themselves with a cup
of tea, get a good laugh at the comedy,
and go home with nerves soothed.
The best way to get this over is to cir-
cularize by mail, making your announce-
ment brief and attractive, using a good
quality card rather than a cheap throw-
away style.
Back this up with screen advertising, and
in the newspapers — if you use them. Have
a neatly lettered announcement for the
lobby, and if you want to go further use
the ten-name-card idea.
Perhaps you have forgotten this. It has
been some time since we have had a report
on it. You simply offer a matinee admission
to any child who obtains the signature and
address of ten women to a card which is
headed :
"This is to certify that (child's name here)
has advised me of the fact that the Globe
Theatre will serve afternoon tea to patrons in
its foyer each afternoon between now and
Christmas."
There are ten lines for the names and
addresses. You may get a • lot of duplica-
tions, but probably every wo;nan in your
section will know about it.
Tell the Big Idea
Here is boiled down copy for your adver-
tising. You can change to suit your patrons.
"Do you come home tired and a bit dis-
couraged after your weary wanderings
through the crowded shops? Of course you
do. Christmas-giving is a joy, but Christ-
mas shopping is fatiguing in the extreme.
The Lyric theatre has established a Cheer
Station in its foyer. On your way home
drop in, enjoy a refreshing cup of tea, listen
to our fine music, let our excellent programs
divert your mind, and you will go home
as fit as when you left in the morning. Try
it once. Let us cure your shopping ills.
You can check your parcels, if you desire.
No charge."
Vary that to suit your needs and you
will make an appeal to every woman. She'll
stop m at your theatre instead of getting
a hot chocolate at the candy store, and you
may get her permanently into the matinee
habit.
Not Costly
If you can get free tea through your
grocer in return for an advertisement for
himself or from the tea company, your only
costs will be the attendant, hot water, cream,
sugar and lemon. You can hire the cups
and plates from a caterer, a girl will not
charge much to preside at the tea table,
and even if you have to pay for the tea
and the sweet biscuit the cost will be very
light.
Try it and you'll make it an annual.
Make the tea corner attractive with soft
lighting and comfortable chairs and you'll
put over a good will stunt that will last well
beyond the holidays.
A Birdie
Want ads calling for parrots was run in
the newspapers of Alton, 111., recently, with
the explanation that they were wanted for
the showing of The Unhoiy Three.
Quite a number of parrots were obtained
for lobby use, and a large card explained
why parrots were used to advertise the pic-
ture.
The stunt brought in a lot of business.
Milt Hits Cuba
No, this isn't one of those souse
stcries that come into mind as
soon as Cuba is mentioned.
Whether he did or didn't is im-
material. The point is that Mil-
ton D. Crandall is just back from
Havana, where he went by in-
vitation of the Hotel Men's Asso-
ciation and the Business Men's
Association.
They wanted some pointers on
how to put Cuba back on the map,
and asked Milt to come over and
talk to them. He outlined a
scheme for a comprehensive cam-
paign and it is the intention of
the merged interests to put over
the exploitation drive as soon as
funds permit. There is talk of
a lottery to supply the money,
and if the scheme goes over Milt
will have a new feather in his
cap. He has been press agent to
some of the leading stars and
more recently was pressman for
the Rowland & Clark theatres in
Pittsburgh, but Exploitation Man
for a nation is something that
even Harry Reichenback has not
achieved yet.
Meanwhile Milt is looking
around for a more prosaic open-
ing and is sticking around New
York for a time.
Thanksgiving is over. Now hustle for Christmas.
A Universal Kctcasc
PHATOM MASKS PLEASED PITTSBURGH KIDDIES
Lon B. Ramsdell, Universal exploiteer, gave a mask to each kid who would wear a one-
sheet while at his Hallow'een deviltry and most kids wore them the next day (Satur-
day), as well, eivinK scores sandwich men at a small cost.
December 5, 1925 M O V I N G P I C T U R E W O R L D 465
Makes Float Into Attractive Lobby Display
Production Hints from Edward L. Hyman
Managing Director, Mark Strand Theatre, Brooklyn
Makes Don Q Lobby
From Float Fixture
^ O. T. Taylor is too busy to send in much
material these days. In place of one theatre
he now has four to look after, and he has
delegated the work to "Jolly" Lindgreen, who
some of you may recall, did some mighty nice
airbrush work in these columns three or four
years ago.
But Mr. Taylor takes the time to send in a
couple of pictures showing how he worked a
float into a lobby display. The float was
used back in August for the convention of
the D. O. K. K. in Aberdeen, Washington.
The D. & R. Theatres contributed this float
to tell about greater movie season. You'll
note that they were advertising Don Q back
then.
The material is not compo board but "chip
board" which is lighter in weight, cheaper
and tougher. It is covered with plastic
material.
When Don Q came to the D, & R. he took
the side pieces you note on the right of the
float picture, to form supporters for a large
electrical Q. The jog into the lobby where
Fairbanks stands under the awning you will
notice as the side piece of the float. The
pillars are serving a third term, for with the
arch bearing the words "Greater Movie
Season" they formed part of the setting for
The Spaniard.
The stuff will all go back to the store
and come out again. Everything Mr. Taylor
builds is sectional and capable of repeated
use.
Prudent
Getting the idea of using animals in the
lobby for The Silent Pal, Bert Jordan, of
the Majestic Theatre, Memphis, used a sheep
and a police dog. As the animals were in
separate cages he was able to run it for the
full week. The display drew more than the
usual crowds into the lobby.
r^ONTINUING to supply the demand for
^ popular music, Eddie Peabody, the banjo
king, and his band were engaged for the
program which had Corinne Griffith in
"Classified" as the feature picture. Besides
the presentation worked up with Peabody's
there were two other
elaborate musical pre-
sentations and the Topi-
cal Review. The com-
plete show ran 1 hour
and 56 minutes, of which
time "Classified" re-
quired 73 minutes. The
musical numbers took
up 35 minutes, leaving 8
minutes for the Topical
Review.
Opening each deluxe performance, of which
there are four each day, the orchestra of
versatile soloists was presented under its
new conductor, Harold Stern. First was the
"Twelfth Hungarian Rhapsody" (Liszt),
featuring Lilly Kovacs, sensational girl piano
soloist of the orchestra. Second number by
the orchestra was "On The Mall" (Gold-
man) and the third was a medley of popular
numbers including "Bam Bam Bamy Shore,"
"What Could Be Sweeter Than You" and
"Let's Wander Away," featuring Harry
Breuer, xylophone virtuoso of the orchestra.
Lights : purple spangled draw-curtains
closed over small production stage and
lighted by four arch spots, two of which
were yellow and two medium green; straw
spot on the girl pianist from the dome while
she was doing her number; orange flood
on the orchestra from the dome ; large stage
in red ; the straw spot on pianist changed
to a flood on the musicians for the second
number; amber spot from the booth on
xylophonist for the third number with other
lights remaining. This cycle took up 13
minutes.
"The Old Music Master" was the second
Jtage presentation, featuring a bass-baritone
in the make-up of an old musician seated
at the console of a huge organ. He sang
"The Lost Chord" (Sullivan), after which
lights came up behind the transparent drop-
curtain on which the organ was painted
and the Mark Strand Ballet Corps danced
Mendelssohn's "Spring Song" on a raised
platform, representing the dream of the
old master. At the conclusion of the dance
the lights came up again on the scrim and
the bass-baritone sang the second chorus
of "The Lost Chord." For this number the
stage was lighted in amber with two steel
blue spots on the singer. The lighting of
the ballet was light pink and light blue.
On the orchestra stage blue borders and
foots were used with deep blue floods on the
orchestra from the projection room. This
number required 6 minutes.
After the Mark Strand Topical Review
came Eddie Peabody and his band. The
setting was a terrace against a blue sky
with transparency for stars. Four steps
led from the terrace down to the stage.
Selections used were "Kamenoi Ostrow" for
opening. Then "Ukelele Lady," by Eddie
Peabody and two of his musicians, a ukelele
specialty; "I Miss My Swiss," danced by
Leonard Workman ; "Poet and Peasant
Overture," as a banjo solo by Eddie Pea-
body"; "Sentimental Me," by four members
of the ballet and Leonard Workman, cos-
tumed minstrel style; "Show Me the Way
to Go Home," and "Charlesburg." Sixteen
minutes for this presentation.
A United Artists Release
O. T. TAYLOR MADE A FLOAT INTO A SMASHING LOBBY DISPLAY FOR DON Q
The sides o* the float are used for jogs and the front pillars now support the huge electrical Q. Other parts of the float have been
used in other pictures, for Mr. Taylor always plans his stuff for reuse, but this display on the Fairbankt picture is the most elab-
orate of the lot, and brought a big business to the D. & R. Theatre, Aberdeen, Washington.
466 MOVING PICTURE iVORLD Decemher 5, 1925
Larmour Sells Lobby Display for a Big Write-up
.i First Xational Release
A LAVISH DISPLAY OF STILLS ON THE WHITE MONKEY
This is the front of the Capitol Theatre, Seattle, using about 50 stills and a novel stage
effect just below the box office. The shelf of the latter carried cutouts of Miss La
Marr and the monkey.
Clergy Endorse
Fox^s Thank You
That heading suggests press agent stuff, but
the hig idea is that you can do it, too, espe-
cially if you can tell your local clergy what
was done in Chicago for the opening of
Thank You at the Madison Theatre.
A preview was given at the house and Rev.
John Charles Knox was so impressed that
he aslced permission to show the picture in
his church to such of the clergy as had been
unable to attend.
Naturally he was given every assistance,
and this second showing brought out more
ministers than did the first. Rev. H. W. Mor-
ton ran an appreciation in his contribution
to the Sunday Tribune and Mr. Knox broad-
cast a chat over the American's wireless.
If it hits the Chicago ministers, you should
be able to do something with it in your home
town.
The title was worked into a paster with
"Now showing" above and "Monroe Thea-
tre" below the title, the paster being cir-
cular. More than one thousand taxis carried
the pasters, and many stores lined up. For
the stores there was also a larger sign read-
ing "Every week is thank you week here.
Our employees always say Thank You."
Several hundred stores, including two chains,
permitted these 13x1,^ cards to be affixed
to their windows.
This was all a part of a "Thank You
Week" drives, though weeks are a bit thread-
bare these days.
Wholesaled
Generally the rotogravure sheet on a pic-
ture is used as a newspaper supplement onlj-
in the small towns, but J. \'. Carney, of the
Rialto Theatre, Washington, landed a run
of 60,000 on the Sunday Herald. This is
pretty close to a record order.
Another paper, the Times, was hooked to a
ghost story contest, apropos of phantoms in
general. A big general campaign brought a
satisfying box office report.
Still Packs ^Em
Apparently arguing that The Trouble With
Wives was clothes. Barry Burke, of the
Palace Theatre. Dallas, Texas, incited his
publicity star, Raymond B. Jones to stage a
fashion show in connection with that Para-
mount.
They put on a show that made standing
room the scarcest thing there was and spent
very little extra monej' to get the capacity
business, the hooked in store doing the pro-
duction and most of the advertising.
The show was in four parts and consisted
of street costumes, silks, evening gowns and
wraps, each in an appropriate setting.
Several shoe and hosiery stores were tied
to the hook-up cards arranged by the home
office, and for these Jones contributed addi-
tional window displays.
Are you making your plans for a Christmas
Kiddie Treat?
Lobby Building
Qets Write-up
M. W. Larmour, of the National Theatre,
Graham, Texas, sends in a quarter column
write up on a lobby display for Sally. It
seems that he built a shadow box about 14
feet by 5 and 14 inches deep, showing Sally
dancing on a soap bubble.
The editor of the newspaper happened
by and stopped to look at the dancing figure.
Finally he asked Mr. Larmour if the releas-
ing company sent the motor as well as the
display figure. He was surprised to learn
that the displays were made by the house,
and he went over to the office and wrote
up the story, adding that Mr. Larmour would
be grateful for suggestions.
Then he went back and helped Mr. Lar-
mour build a display for The Lucky Devil,
a miniature race track with moving cars.
Mr. Larmour says that he is going to take
his crew into the lobby and build his dis-
play there, so the people can become inter-
ested. Probably he has forgotten that others
have done that stunt, as we have reported,
but it's always good, and if you want to
beat the toy train for display, try using the
lobby for a workshop some morning.
But what is really new is the suggestion
that Mr. Larmour will appreciate tips. First
thing he knows he'll have the entire town
helping, and that's very practical publicity.
Graham may not be a metropolis, but Mr.
Larmour measures up to big city standards.
A Pointer
Guy Kenimer, of the Arcade Theatre, Jack-
sonville, got a cutout of Tom Meighan into
a drug store window because the lithograph
shows him with a pointing finger. The figure
was used to direct attention to a sign and to
a general display of cosmetics, but the point-
ing hand can be used for any merchandise
and will get you a window with a minimum
of sales argument.
I'lu-rcrsai Hrlcascs
THIS STUNT WORKS FOR TWO TITLES IN CHICAGO
It was supposed to be the car Reginal Denny used for tryouts before he made Cali-
fornia Straight Ahead, but it was a red car and so, of course a "Phantom Red" and
that advertised Mary Philbin and Phantom of the Opera in the lobby of the Randolph
Theatre, Chicago, lately.
December 5, 1925 M 0 V I N G P I C T U R E W O R L D 469
Hooking a Hardware Store to a Fashion Show
Radio N» Y. Show
for The Phantom
Although intended primarily to help get in-
terest in the Philadelphia opening of The
Phantom of the Opera at the Aldine, the
broadcasting of the score as being played at
the New York showing of the picture was an
aid throughout the North and Middle Atlantic
States.
The picture has been nicely scored with
plenty of thrill music and ballet stuff, and
the music, by itself, suggests a good show.
More than that it emphasized the New York
run of the picture.
Backing this up, ten days before the open-
ing a Philadelphia station put on a Phantom
of the Opera who sang excerpts from Fausl,
the opera which largely figures in the story.
He made several aerial appearances, always
with a preliminary announcement. The an-
nouncer also mentioned the play. Another
station also broadcast a seven minute resume
of the New York press notices.
A music hook-up was secured with about
seventy Victor dealers on the Faust records,
which is a stunt that even the small towns
should be able to work, and fifteen big book
stores extra stocked the Leroux novel.
In addition to the usual posting, the local
and suburban stations of the Reading were
posted. As about half of the downtown em-
ployees use the railroads instead of the street
c^rs, this was a stunt of real value.
" And along Chestnut and Market streets the
Phantom Red was played up in cosmetics and
yarious articles of women's wear.
Al Feinman, of the New York Universal
office, collaborated with the Stanley staff m
working the stunts.
Lobby Wires
Instead of house-to-house distribution of
the fake telegram, the Strand theatre,
Seattle, gave them out to their departing
patrons the week previous to the showing
of Lightnin'.
These were on Postal Telegraph blanks,
purporting to come from Jay Hunt to Albert
A Universal Release
THE LATEST FAD IN DRY GOOD STORE DUMMIES
Recently a New York store had most of its windows filled with wax models of picture
stars. Here is a Pittsburgh window with a model of Patsy Ruth Miller in The Hunch-
back of Notre Dame. Note the effectiveness of the display — and copy.
Finkelstein, expressing his pleasure sji the
engagement of Lightnin'. The Postal* paid
the cost of the stunt and also made a dis-
play of the Lightnin' hook up cards in the
windows of all their local offices.
Wild Susan
All of the lithographs and stills on Wild
Wild Susan at the Strand Theatre, Knox-
ville, Tenn., were upside down. The work
was done on Saturday night and stood in
the lobby of the closed house all day Sun-
day. Everyone was commenting upon the
topside posting and wondering if the lobby
man had found a bottle somewhere.
Monday morning all of the local papers
carried an explanation to the effect that the
lobby was supposed to represent the chaotic
condition of Bebe Daniels' mind.
It was the only special stunt, but it carried
the picture over.
Hooked Hardware
to Fashion Show
Ever try hooking a hardware store to a
fashion show? No one ejse eye- ".J, that we
recall, until Richard Brown. Camera-
phone Theatre, Pittsburgh .ced in with
Universalist Lon B. Ram? M on a fashion
show to put over Cz.. LaV'mmle's Peacock
Feathers.
The Cameraphone is not a large theatre.
They had to use two grand pianos instead
of an orchestra, and there were but six
models, but local merchants loaned the best
they had in stock and the show was really
well worth the money. There even was a run-
way down the centre of the house, so every-
one could get a good look at the dresses.
Of course the merchants all tied their
windows to their display in the show, and
gave a lot of publicity to the picture.
But the final touch came in the shape of a
window display of labor savers for the kitchen
and electric cookers for the dining table,
with the inquiry : "What's the use of dress-
ing up if you can't have these to cook
with?" That was a pat as the Irishman who
always figures in the funny stories.
Just goes to show that there is always one
more thing you can do if you think hard
enough.
A Fox Release
HOW THE DAYTON HERALD TIED TO THE IRON HORSE
The business office of the newspaper was liberally plastered with signs telling of the
sreial publication of the story, thirty-three of the posters being used. The delivery
trucks were pasted and the rest put on the walls.
Jazz Prologue
Getting away from the standard stunts on
I'll Show You the Town, Milt Korach, of the
New Broadway Theatre, Cleveland, centered
his appeal on tiie cabaret locale. He dressed
his stage to correspond to the pictured scene,
put in three suitable vaudeville acts and an-
nounced a Jazz Carnival that brought in the
crowd.
Favor hats were given all the women and
there were 5,000 balloons and an equal num-
ber of candy samples, the latter supplied by a
local concern. The front dressing matched
the stage set in its carnival air.
470
MOVING PICTURE WORLD
December 5, 1925
How a Parisian Theatre Put Over Dr* Jack
Vreshman Stunts
From Many Cities
Most of the advertising for Harold Lloyd's
latest comedy has been tied into the foot-
ball season, for it was not without reason
that the picture was held for release until the
football season was about to open.
One of the favorite stunts has been to ad-
vertise with football schedules carrying an-
nouncement of The Freshman on the reverse.
Rowland & Clark put out 25,000 of these in
Pittsburgh for three of their houses, the Lib-
erty, State and Blackstone.
They also used a "driverless" Ford, gaudily
striped in camouflage style. The car carried
a number of horns attached to the exhaust,
and these were blown in an apparently
mysterious fashion. The car also shot water
and confetti from the radiator.
In Los Angeles thousands of toy balloons
were released from the roof of the Daily
News building by Joybana Rowland, Lloyd's
leading woman. Some had passes tied to the
strings, but most were just balloons. Heavily
advertised by the newspaper, this was a
knockout stunt.
In Worcester, Mass., the famous Holy Cross
football team attended a performance at the
Olympia Theatre, and in Memphis the local
advertisers collaborated in a full page in the
roto section of the Commercial-Appeal. The
picture played Loew's Palace.
In Chicago the American was tied to an es-
say contest with 100 prizes for the best stories
oj\ the greatest thrill enjoyed by the writer
in a football contest or at a game.
Leslie Whelan, of the Lloyd staff, engi-
neered a number of these stunts. He is a
Saunders graduate.
For a Co'Op
Using a double truck on The Iron Horse,
the Palace Theatre, Racine, Wis., supplied
each advertisement with the picture of a for-
mer president of the United States with the
query: ""Can you name the presidents since
The Iron Horse?" Thirty passes were
awarded the ones who came closest to the
correct list.
Mechanical Figure
Made Into a Lloyd
John X. Carroll of the Victory Theatre,
Tampa., Fla., put over The Freshman with
a number of windows, including one in a
hardware store, which offered a display of
sporting goods and football wear. The store
had one of those mechanical figures which
raise cards out of a box, the figure being that
of a clown. Wire spectacles, a freshman cap,
a sweater made the figure over into a very
passable copy of Harold Lloyd.
ANOTHER DISGUISE
In a tailor's window he fixed up one of
the wax figures to suggest Lloyd, as shown
in the cut above. The text carries the advice
to get into a new fall suit and see The Fresh-
man at the Victory.
The large head from the 24-sheet made a
very striking lobby cutout.
Double Posting
George E. Brown posted like a circus for
Don Q at the Palace Theatre, Memphis. He
not only used twice as much paper, but he
kept it up two weeks instead of one. He
also increased his advertising in the news-
papers in consideration of much more read-
ing matter, and he put the Don over to all
the house could stand.
Faihe Ketcasc
SOME OF THE STUNTS USED ON DR. JACK AT THE CAMEO THEATRE, PARIS
The larger cut shows a novel ceiling decoration good for any Harold Lloyd play. All of the house people are dressed to ><'KKest
the comedian. The advertising ffirls would not wear the Lloyd cheaters, but insisted upon the disguising smoked glasses. Un the
right is seen the banner under the marquise, with the old and new schools of medicine. Dr. Jack uses a saxophone where the old
doctor uses a hacksaw. Reginald Ford is getting the crowd.
December 5, 1925
MOVING PICTURE WORLD
471
Girl Represented Spirit of New Paramount House
Miss Paramount Was
'New Theatre Opener
Here's some good dope for those who were
about to open or reopen a theatre. This was
worked in Reading, Pa., for the new Para-
mount State Theatre, but it can be adapted
to any town.
The house was scheduled to open October
12, but this later was changed to the tenth.
On September 28 a clever woman arrived
in town and was met at the train by the
staff of the State Theatre and newspaper
men, touring the business section on the way
to her hotel. She naturally was attractive
and quick witted, and was known only as
Miss Paramount.
The following day she visited the hos-
pitals, carrying flowers to the bedridden. She
also was guest at a dance for disabled war
veterans and made appearances at two of the
local theatres. At each place she made a
little talk about the opening of the State.
She was guest at a restaurant for lunch and
also took a beauty treatment at a local parlor,
both of the events being written up in the
newspapers.
Gave Roses and Cards
Wednesday she visited the stores, accom-
panied by reporters, and gave out 2,000 roses
and 5,000 announcement cards. In the eve-
ning she sang from a local radio station, told
all about the State and ofTered passes to
those who would apply. Within ten min-
utes there were ninety telephone requests
for tickets over the four trunk lines lead-
ing to the station, and 350 mail applications
were made. She also talked at the Rajah
Mosque and the Capitol Theatre.
On Friday she repeated the shopping tours
and spoke at the theatres, while she was back
on Saturday to announce the shift in the
opening date.
Monday the program was much the same,
but on Tuesday she visited the industrial
plants and talked Paramount in each. She
also was a guest of the Sisterhood of Temple
Sholem, where she gave several songs in
addition to her talk.
A Fox Release
THREE SETS OF IRON HORSES HIT THIS LOCATION
This is Broad Street, Elizabeth, N. J., one of the few cobble stone main streets left
in this country. Below the banner is a Pennsylvania locomotive. It is standing on a
bridge crossing the tracks of the Central Railroad of New Jersey. Nothing but
Iron Horses.
Wednesday, in addition to the usual
routine she was a guest at the state con-
vention of Kiwanis clubs and attended the
luncheon and the ball.
The broadcasting was repeated on Thurs-
day, and both Thursday and Friday she
shopped and visited the theatres.
All of this was reported by the news-
papers, to give the fullest publicity.
Saturday she motored to the theatre with
a police escort and acted as hostess. Local
merchants loaned her $20,000 worth of dia-
monds, and furs to the value of $2,500, while
her afternoon gown, costing $175 and a $250
evening dress also were loaned.
The result was that- the line started to
form in front of the State at seven in the
morning, and the 1,200 seat house played to
standees up to eleven in the evening, compet-
ing with the dedication of a monument and
three scoreboards giving the World Series
results.
The big idea was to give a personality to
the campaign. She was the theatre to all
intents, and more interesting than the brick
and stone she represented.
It gave the personal touch to an impersonal
event.
Spotlighted
One of the advantages of being someone
in your home town was demonstrated the
other day when Frank J. Miller was desig-
nated as the announcer for "Augusta Night"
at the Atlanta Journal's radio studios.
Mr. Miller arranged to have the program
repeated in the theatre, and the local paper
ran a story, with a picture, for two days,
announcing that the manager of the Modjeska
Theatre would represent the town when it
went on the air. It even threw in a mention
of The Midshipman, the current attraction.
It made for a packed house, for every one
without a radio came to listen in.
A First National Release
HERE'S A BANNER FROM JOLLY LINDGREN ON COLLEEN
Mr. Lindgren is under O. T. Taylor, in Aberdeen, Wash., now and he and Jim Emery
are doing their stuff under Taylor's direction. This banner is six by twelve feet,
mostly yellows, reds and greens. It possessed high visibility.
Old Bills
Old railroad schedules and advertisements
were part of the historical display in the
lobby of the Colonial Theatre, Indianapolis,
during the run of The Iron Horse. One
was a poster of "The old reliable Belle-
fontaine route'" and another a time table of
the Mad River and Lake Erie Railroad, an-
nounced as the "Winter arrangement" of
trains for 1884. These are contrasted with
a model of one of the New York Central's
most modern locos.
Indians were added to make for inter-
est, but Indians and locomotive ballyhoos
fail to give us a thrill any more. They're
still good, but there are so many of them. '
472
MOVING PICTURE WORLD
December 5, 1925
Makes An Attractor From the Scene Stills
Drawn Layouts
Not Just Right
Kenneth Long of Gordon's Theatre, Brock-
ton, Mass., sends in a couple of displays
and asks for comment. He writes as though
he really wanted to know. The chief trouble
seems to be that he does not realize the
LAST
TIMES TO NICHT TO Sit
THt KNOCKOUT
A Paramount Release
TYPE WOULD BE BETTER
value of mortises. He has a house artist
who is rather good at figures, so he lets
him draw the entire display, and the man
ii a better artist than he is advertiser. Take
this display for "He's a Prince" as an ex-
ample. The picture is carried in the circle.
There is a really good semi-cartoon of Grif-
fith, and j'ou get the name clearly. But the
arm with the hat extends mto the spate
and the title is badly cramped. Moreover
there is a cross on the "P" which results
in the letter being half white and half black.
You don't get that the first glance and read
"He's a rince." Then you go back and get
the big idea. Probably the artist does not
realize that to letter that title in one quar-
ter the size, but legibly and straight lined
will give him a better display than with the
larger letters filling the space. It doesn't
sound reasonable, but it is a fact. The
smaller letter will not only be more legible,
and therefore more distinct, but it will permit
a little white space that will still further
aid the display. Probably it would not pay
to mortise under the right arm to let in
type, but the lettering should be more dis-
t3nct. This looks as though the lettering
had been put in with a brush instead of a
pen. This makes for a thick, unreadable
letter. But the other spaces, the vaudeville
sections, could have been mortised to let in
type with no trouble and at very little cost,
and all type would have made a much better
display. This is a four nines, with the top
trimmed off slightly because the copy was
pasted to the letter. In that space mortising
is a simple proposition and setting in the
type is an easy matter. The mortise in the
circle would be awkward. Here hand letter-
ing can pass, but in the larger panels with
square sides, the setting of a mortise is as
simple as setting into the form. The work
here is all brush. If we get a result like
this from a staff artist we think we would
tie him in a chair for a couple of hours and
make him look at his botch while we lectured
him on his sins. The other example is smaller,
a three five and a halfs. Here there is more
pen lettering and less brush work. The
names are better carried, but the playing
days are almost wholly lost through being
buried in the line background. We do not
know just how they will come through in
the cut, but on the original you may en-
tirely overlook them unless you scrutinize
the space carefully. Of course the regular
patrons know about the split week bookings,
but it won't hurt to name the days plainly.
Here The Halfway Girl, the film feature,
is slighted for the vaudeville acts. It gets
prominence because it has a space all to it-
self, but evidently the press work is trusted
to put the story over. The advertisements
are merely announcements and not sellers.
This is the point where improvement should
be made. A little less art work and a little
more argument would help not a little. Mr.
mmm
jB^VAUOCVlLLt ACTS^^lL
HARRY PEARCt
lXPOSITI0NJm[4 ^^'^^
A LAC^ARTf:
'A SOUTMLRN
mm mmr\
CHESTU^DIHOCK
"MRS MAHONEY 5
DAY'
o o
R D
OM
Ooons Open
Performance
1:45 G.6 \5
A First National Release
A LITTLE BETTER
Long has a lot of bad examples to cite in
his defense, for there is no section of the
country so hopelessly devoted to "art" work
ads as New England. The Boston news-
papers are a stench in the advertising nos-
trils, and the small towns follow the ex-
ample of the one big city. Mr. Long is doing
about what all other New England exhibitors
are doing, but we think that if he studied out
the working ideas of type ads he would find
that it would help the attendance. A single
cut and border work would be better than
these elaborate art layouts. At the same
time they woul be cheaper. If he makes
a switch, we shall be glad to see the new
examples.
Qood Attractor
Vrom the Stills
This eleven and a half inches across four
looks like a pretty sizable ad, but really
it is only a part of an advertisement for the
Wuerth Theatre, Ypsilanti, Mich., which ex-
plains why no signature shows. It makes
an attractive space, and the cut carries out
the idea of the title with the various char-
acters from the play carrying a day apiece.
It appears to be the theatre's own idea. The
faces are not very strong likenesses, but the
general idea gets over, and the players are
listed in the panel on the left, so that they
are properly sold, though the main credit goes
to Al Christie, as is proper, since you'll re-
member that it was Christie who made
Charley's Aunt, and you could not ask for a
better recommendation than that. It's a
nice type display and carries good argu-
ment, though it would seem that one of the
real selling points should be a hint as to the
ootncdy knockou!.
In all ihc history of wrreen comedy ih«rc hu
vver b«n «ich ■ produciton. wch a wprrme-
ly hilanoui Mory. such >n »my of icreen celc-
bmtCT, » in tha Ut«t from the twdio* of ihc
lamous prod^lcef^of feature laugh provokere.
The Funniest, Fastest Farce Ever Filmed
HELEN .\Nn WARREN COMEDY
I'ATHE REVIEW
A Producers' Distributing Release
MADE FROM THE STILLS
nature of the story. One point to be noted
is the way the title stands out. It is benday
lettering. In a solid black it would not be as
prominent as in the lighter tone. This does
not sound logical, but it is, if you will real-
ize that a straight black letter would be in
stronger competition with the black cards
the players carry. It gets more contrast as
it stands, and contrast, not size or blackness
is what always counts. We do not believe
that there is any exception to that rule.
Freshman Ad Is
Qiven Long Drop
J. W. Sayre sends in a display on The
Freshman that is so good we are tipping it
over on its side to get it into the space.
This is the usual space for the Liberty
Theatre, Seattle; a cross-column fours less
the space taken by the heading, or a drop
of a little more than twenty inches across
the four. And most of this 170 square
inches is white space, and the white space
is what sells The Freshman. The picture
is entering its third, and final, week at the
house. It has been pretty thoroughly sold
in the preceding weeks, and now the main
point is merely to give emphasis to its re-
tention. That 20 line "Come" will sell more
tickets than any elaborate argument, and
the "Why dilate on the obvious?" is a
touch that convinces. This is a style of dis-
play in which Mr. Sayre is at his best. He
was using white space to sell when most
managers gauged the value of their space
by the number of words they were able to
cram into it. Even the house signature is
December 5, 1925 M O V I N G P I C T U R E W O R L D 473
Cliff Lewis Shows Good Effects in Small Ads
A Pathc Release
A FOUR TWENTIES FROM J. W. SAYRE, OF SEATTLE
held back because in that area a one column
slug is just as prominent as would be a four
column enlargement an/d the smaller cut
permits the better display. Up in Oregon
and Washington they do even their adver-
tising in a big way and use spaces that
would bankrupt some theatres. It's pretty
work, where you can afford it, and ef-
fective.
Sells yiany Seats
With Vive Inches
Here are two good examples of the waj-
Cliflf Lewis puts over his pictures at the
Strand theatre, Syracuse, without much cost.
Both are 35 by 2, which is just about a two
two and a halfs. These are not standard
style, for one dates back to last Summer.
Cliff waits until he gets fifty or seventy-five
samples before he shoots them in. The
panel on Dix in The Lucky Devil shows
what display may be had in a small space
with comparatively straight makeup. The
star name seems to have been cut from a
STRANI' TOPICAL BEV1E\\ — STR AN D COMEDY
j SYRACUSE CENTENNUl REVI^EW ^ j
A Paramount Release
A NEW FIVE INCHES
mat, with a lot of talk set in around it, the
title running in type. Because Dix's name is
the only large face in the space, the display
is just as prominent in the page as though he
used a* two inch letter in a quarter page
space. It's not the size of the letter, but the
prominence you give it that determines the
display value, and with nothing to fight but
the signature and a twelve point title, he
A First National Release
ANOTHER FIVER
gets the same relative display. There are
four lines about the picture, the news reel
and the comedy, and a special panel for a
local feature tying to a celebration. And
his space bill was for only five inches.
Twenty inches probably would not have sold
a single additional ticket, so what's the use
of paying for the additional fifteen inches
just to be a good fellow in the eyes of the
advertising solicitor. Cliff can't see it. He's
working for his boss and not for the news-
paper. For Sills, in The Knockout, he cants
the panel to get a little more display. Here
he gives almost equal value to star and play,
though setting Sills' name in all caps gives
this a little more display, though the title
is more legible. He gives two lines of sales
talk and three lines to the other features
and still has time to tell that the house is
"Cool as the mountain top. The ice plant
does it." In the reduction the six point
lines look very small, but it is a clear letter
and as easy to read as the average ten point
bold. We are using many of these Lewis
ads because we think they are admirable
examples of good display in a reasonable
space. Sometimes it may pay to take a half
page splash, but as a rule it is more pro-
fitable to hold the space bills small if you
can get the display. Of course you cannot
get the same effect with five inches where
two or three other houses use twenty to
forty inches, but unless you have to fight
along those lines, it will pay to hold the
space down and get the display through
v.hite space and the intelligent use of small
lines.
Merchant Display
Sells the Window
More than one Metro-Goldwyn picture has
been put over with the aid of a make-up girl
in the window. The stunt has been worked
The Leader Store
Presents
Miss Bernice Macateer
Of The Metro-Goldwyn
Motion Picture Corp.
Producers of
"A Slave of Fashion"
Whclh Will Be Screcni-rt at
SIGMA THEATRE
In Their North Front Window
Demonstrating the Famous
Viegay — Karess — Fiancee
A ids lo Beauty
THl'lt.SD.iV. I'RU)/\V AM> S.XTUKD.W
A Metro-Coldwyn Release
THE MERCHANT AD
on a number of titles and always with suc-
cess. Apparently the M-G exploiters use this
whenever they get a chance, knowing that
in these days of paint and powder the stunt
will interest almost every woman — and all
men. Generally the stunt is purely a store
window proposition, but in Lima, Ohio, the
Sigma Theatre got the advantage of a store
two threes announcing the event. The store
evidently figured it would be worth while to
use the newspapers for its display and get
a still larger crowd. The idea is good, but
the copy is a little too formal. It is just an
announcement. A boldface, "The Art of
Make-up" would catch the eye better than
tlie name of the demonstrator, which means
nothing at all. The name could have gone
down to a ten point, with an eighteen point
line for the stunt with profit to both the
theatre and the store. The idea is not to put
over Miss Macateer, but the display, and this
should have been made the high light. But
don't wait for an M-G man to come around
and work for you. Sell it to your own drug-
gist with a clever local girl in the window
if you cannot arrange for aid from the
makers of the cosmetics. There are many
titles other than The Slave of Fashion for
which this stunt will work, though that title
seems to have been selected with an eye to
its hook-up possibilities. It has been worth
a lot of extra money to exhibitors quite
apart from the drag of the title with the
women customers.
Flied Freshman
Pat Argust used a novel advertising cur-
tain for Harold Lloyd in The Freshman at
the Rialto Theatre, Colorado Springs. A
drop was lowered with a huge pair of glasses
outlined in scrim. When the house lights
went up, the glasses faded, giving place to a
large football on which was lettered the an-
nouncement of the attraction.
A Banner Idea
For Griffith in A Regular Fellow D. Roscoe
Faunce made a lobby display of two court
tlunkies carrying an enormous silk hat, brim
up, on which was a picture of the comedian
and the necessary announcement. It made
a striking display and did not require much
building.
Three thousand doorknobs were put out on
the same title.
Sivitching the ^pOtlight to the 6xhibitor
ScUted bij Pumner Smitk
Long Runs Common in San Francisco
LOXG runs are becoming common in
San Francisco houses, with both down-
town and suburban theatres making
fewer changes than formerly. "The Pony
Express" and "The Iron Horse" started the
Imperial and St. Francis Theatres off in
good shape this fall and the records for
long runs set by these have already been
surpassed by "The Freshman" and "The
Merry Widow." The latter has been shown
for four weeks and is starting on its fifth
week, after which it will be succeeded by
"The Phantom of the Opera." "Little Annie
Rooney," with Mary Pickford, has been
shown three weeks at the Imperial and the
end is not in sight. This picture will be
followed by an indefinite run of "That Royle
Girl." Many neighborhood houses which
ordinarily make two or three changes of
program a week, have shown features for
a full week. In the legitimate field the
President Theatre has broken all former
local records by showing "The Best People"
for more lhan six months.
K. I. Parker, trea.Hurer of the Consolidated
Amusement Company, Honolulu, T. H., lett
recently ' for his Island home, following a
conference nnth San BVancisco officials and
stockholders of the firm. Joel C. Cohen and
Louis R. Greenfield of this concern will at-
tend the annual meeting' of stockholders to be
held at Honolulu early in the year.
The Famous Players-Lasky interests, which
purchased the ground lease on the Granada
Theatre several months ago from the Her-
bert Li. Rothschild Entertainment, Inc., has
now acquired the realty holdings in fee
simple for a sum of more than $2,000,000.
Denver Exhibitor and
Editor in Debate J
BP. Mccormick of the Liberty Thea-
• tre, Florence, Col., represented the
screen in a debate before the Women's Club
of Florence, Col., November 23. The subject
was "The Power of the Screen vs. the Press."
His opponent was the editor of the local
Florence Daily Citizen. The affair was
awaited with unusual interest by the film
people of Denver.
Rick Ricket.son was surprised at his home
last Monday evening by the present manager
and employes of the Paramount Rialto and
Victory Theatres of Denver. The occasion
was a farewell demonstration to Mr. Ricket-
son, who has retired as managing director
of the above theatres. A. H. Vincent, his suc-
cessor, was toastmaster, assisted by Wiles
Hallock, who presented Rick with a beauti-
ful scarf pin as a token in behalf of the the-
atre employes. ^
M. C. Gerhart is rapidly recovering from
his recent operation. A number of film me.i
who called upon him last week state that he
is fitting up and looking fine, and that he
expects to be out within the next two or three
weeks. Mr. Gerhart recently submitted to
an operation which required him to be on the
operating table for almost three hours. He
is the owner and. manager of the Empress
Theatre, Fort Collins, Col., and one of the
veteran exhibitors of the territory.
Harry David, for some time house man-
ager of the Granada Theatre. San Fran-
cisco, has joined the Herbert Lt Rothschild
organization and has been made managing
rt'rector of the Coliseum and Alexandria
Theatres, recently taken over by these in-
terests.
Frank Whitbeck, director of publicity for
West Coast Theatres. Inc., with headquar-
ters at San Francisco, is making a tour of
the theatres in the southern part of the
F'tate and while away will assist in the open-
ine' of two new houses.
Gronnd has been broken at Telegraph
avenue and Fortieth street. Oakland, Cal.,
for a large neighborhood house for East
Bay Theatres. Ino„ a subsidiary organiza-
tion of West Coast Theatres, Inc. The thea-
tre mil seat 2,500.
Frank Newman, for some time manager
of the State Theatre at Stockton. Cal.. has
been transferred to Ijong Beach and has
been succeeded by Ben F. Giroux.
Herman Kersken, recently appointed ma.n-
ager of the White Theatre. Fresno, Cal.,
was a recent visitor at the ©an Francisco
headquarters of West Coast Theatres, Inc.
Work will be commenced early in January
on a picture house on San Pablo avenue,
near Delaware street. Berkeley, Cal. The
theatre will seat 1,500 and be conducted by
the Golden State Theatre & Realty Company
of San Francisco. It will be ready for oc-
cupancy in June.
The Bear State Theatres, Inc., which re-
cently acquired the incompleted McNamara-
Winkelman Theatre at Martinez. Cal., has
arranged to have work resumed on this
house and plan to open It early in the
spring.
The Capitol Theatre, San Francisco, which
has been dark much of the time of late,
has been reopened for a week's run of Ufa's
"Siegfried."
Oklahoma Theatre News
Loosen and Slusher have reopened the Air-
dome Theatre at Okarche, Okla.
M. R. Mills has closed his Victory at Hul-
bert, Okla., permanently.
Tom Blair has been appointed manager
for the Rialto and Empire at Tonkawa. Okla.
George Youts has purchased the Royal
at Minco, Okla.
H. L. Rodgers has purchased the Crystal
at Three Sands, Okla.
Ned Pedigo has repurchased and taken
charge of the Pollard Theatre at Guthrie,
Okla.
Woldenberger and Bannister have reopened
the Pastime at Sentinel, Okla.
S. A. Jones opened his new $150,000 Empire
at AUus, Okla., last week, to pleased capacity
business.
Jack Johnson has reopened his new Folly
at Enid, Okla.
Northwest Exhibitor Drives
Through 4 Showers of Frogs
AL. B.ASHOR, one of the owners of
Kelso Amusement Company, operat-
• ing three houses in Kelso and one
in Kalama, Wash., springs this one : While
driving from Kalama to Kelso he ran into
four separate and distinct showers of frogs.
There were millions of them, of all sizes,
and they splattered against his car and the
paving. We don't believe that just looking
at pictures ever did that to a man!
This is the seventeenth anniversary of Or-
pheum \audeville in Seattle and in celebra-
tion the inimitable Carl Reiter has prepared
a program of gala acts with a grand clown-
ing act at the end. Pathenews and "Topics
of the Day'' are regular features of the Or-
pheum here.
Upon the anticipated return to the city of
J. G. Von Herberg after a prolonged stay in
New York and other eastern cities, the an-
nouncement has been made here that bids
have been asked for the early construction
of the 1500,000 North Broadway Theatre oX
the Greater Theatres Company. This an-
nouncement was made by Architect Frederick
J. Peters, Northwest associate of Architect
Marcus B. Priteca, who is in charge of the
project. Mr. Priteca will arrive in Seattle
from the South, to meet Mr. Von Herberg.
In substantiation of a report of a new the-
atre to be built in Bellingham. Wash., comes
the announcement that Dr. E. T. Mathes,
former mayor of Bellingham, and Al Finkle-
stein, manager of the Strand Theatre, Seattle,
will open a picture theatre in that city within
sixty days. Several years ago Mr. Finkel-
stein represented Jensen & Von Herberg In
Bellingham. The house will have a 50-foot
front on Magnolia street at the corner of
Dock street, and a depth of 110 feet. It will
have two stores at either side of the lobby.
The theatre will seat 650. Such pictures ap
"The Gold Rush," ''Don Q," "Sally of the
Sawdust," "Little Annie Rooney" and "The
ICagle" have already been contracted for.
This will mean the first opposition in Belling-
ham for a number of years. The Bellingham
Amusement Company operates four houses
there. Dr. Mathes, who will manage the
house, has a very wide acquaintance through-
out the Northwest and has always taken a
keen interest in the theatre business.
Waldo Ives has purchased R. E. Ulsh's half
interest in the Rex and Mission Theatres,
Mount Vernon, Wash., and has also bought
into the house at La Conner, AVash., accord-
ing to report.
A Mr. Clark of Los Angeles is reported to
have purchased a house in Arlington, Wash.,
presumably the American.
Donald Oeddes. otyner of houses in Ballard,
Ik seriously ill with pneumonia. .Mr. tJeddes
is having the best of care and Is expected to
be convalescent soon.
After an extensi%e program of redecorat-
ing, the Liberty Theatre, Hoquiam, Wash.,
reopened on November 16. The D & R The-
atres Company operates the house.
Joe Strauss of Strauss and Danz. proprietors
of the Hollwood Theatre in suburban Seattle,
has established his residnece in California.
He returned to Seattle this week for a brief
visit. Mr. Danz is said to have bought his
partner's interest and will operate the house
solely under his own management.
December 5, 1925
MOVING PICTURE WORLD
475
This UticUy Y. Showman Has to Hustle
SUPPOSING some of the exhibitors who
are inclined to complain more or less
about business had ten httle mouths to
feed. Jimmy Vincenzo, who owns the Lyric
in Utica, N. Y., is the father of ten children,
eight girls and twin boys. The Lyric is a 15-
cent house and maybe Jimmy doesn't count
the pennies ! He admits that he uses a bar-
rel of flour a month, and as for shoes, he
buys them by the dozen pairs. Jimmy is a
good showman, keeping his house as clean
as a whistle and greeting everyone with a
smile.
The many friends of "Al" Elliott of Hud-
son, owner of tlie Playhouse and Rialto, ex-
press the hope that -Mrs. Elliott, who has
been sick for some time past, will speedily
recover.
The way Nate Robbing of Utica is hurry-
ing- back and forth from New York City
these days is a caution. For instance, last
Monday he was in New York, and Tuesday
he was back in Utica, and thus it goes, week
in and week out.
Tom Thornton of the Orpheum in Sauger-
ties will stage a big vaudeville program at
his house on November 30 in the interest of
the village firemen. All the tilm boys from
Albany are planning to be on hand.
None of the banking hours for the Schine
brothers of Gloversville. Last week Louis
Schine returned home from an extensive trip
over the state, and the next morning, at 8
o'clock sharp, he was at his desk.
George Loomis. who has two theatres in
Frankfort, one time worked day and night
until he got his start, holding his job at
one of the industrial plants and then plug-
ging away at his theatres until midnight.
Business has been running well, however,
with Mr. Loomis, and he no longer bothers
with his mill job, but devotes his entire time
to the Savoy, which runs six days a week,
and the Loomis, operating on Saturday night
only.
Charles N. Sample of Schaghticoke was in
town the other day. Mr. Sample does the
booking for the theatre, which runs one
night a week in his village and which draws
business to the town with the merchants
benefiting. The house is run as a business
N.Y. Woman Exhibitor
and Husband Killed
MRS. RENA AIKINS, manager of the
Gem Theatre in Randolph, N. Y., and
her husband were killed last week in an
auto accident near their Southern Tier town.
The Rialto in Lockport plans to improve its
organ. A new screen has been installed.
The management is out for the special bonus
to be given the house making the best show-
ing during Schine Month.
W. A. Dillon, head of the M. P. T. O. of
N. Y., was a Buffalo Film Row visitor last
week end.
New units have been added to Shea's North
Park organ as well as to the instruments
in the Victoria and. Frontier Theatres, Buf-
falo. The North Park improved organ was
dedicated with a special program on Thanks-
giving Day.
Nat Freedman and Rolf Brotnian of Ro-
<:hester have purchased the Holleywood The-
atre in the town of HoUey from George Mc-
Cargo and Francis O'Brien.
Daniel MacNail has sold the business build-
ing at 49 Jackson street, Batavia, N. Y., to
Jacob Farber, who owns the new Lafayette
Theatre, next door. Whether Mr. Farber
plans to enlarge the Lafayette is not an-
nounced. The house is leased by Fred M.
Zimmerrfian of Buffalo.
The Hippodrome, Niagara Falls, operated
for a year or so by Jim Wallingford of Buf-
falo, has been leased to Frank Ganello of
Pittsburgh.
proposition by the men of the village, and
Mr. Sample, who also has a big general store,
comes in for a piece of the change himself.
After trotting around Germany for three
months, Chris Marx, owner of the Highland
and Rialto Theatres in Utica, is once more
back home and busy as the proverbial bee
in doing his booking for the winter months.
Mr. Mar.\ has installed a new organ at the
Rialto.
At last Rae Candee of Utica has been able
to point with pride to an eight-point buck
which he shot near Old Forge, and which
was one of the finest animals killed in that
section during the recent hunting season.
W. H. Linton has a big force of men ai
work on the theatre which he is erecting in
Utica. A large section of the ornamental
brick front is already in place. Mr. Linton
has bought twenty-five feet additional in the
rear, and as a result the new theatre will
have a greater capacity than the one that
was burned last spring, eleven days after it
opened.
There is absolutely no ehanoe of William
Tweedy of Meehaiiie-tTlle reopening his the-
atre following the summary eloslnjer at the
request of the State Labor Department. Mr.
Tweedy so stated Inst week, and while he
diilii*t say so, there is a report eurrent to
the elfeet that William Benton, who recently
<'rectert a hirge theatre in Mechanieville, has
secured the lease of the house Mr. Tweedy
was operating- and hsis done nway with any
possible competition.
George and Ormond Roberts, formerly con-
nected with the Berinstein houses in this
city and Elmira, may shortly be heard as
having re-entered the business. Father and
son are on the lookout for houses and it is
said rhat they have one or two that may be
taken over,
John Augello of Utica will open his new
theatre, according to present plans, on Jan-
uary 10. The house seats about 1,000.
C. N. Lewis of Grand Gorge is remodeling
his theatre and expects to have it in shape to
reopen in Januarj'. Among other things the
theatre is raised about six feet from the
ground. Ben Talmadge of Windham has now
clcied to one night a week.
Archie Goodman, who runs the Orpheum
in Utica, has started a suit against the city,
claiming damages due to the fact that the
city in making certain improvements,
lowered the street in front of Mr. Goodman's
store. Along with running the theatre, Mr.
Goodman has one of the large stores in
Utica.
James Roach, managing the Farley the-
atres in Schenectady, has been invited by
the General Electric Company to assist in
titling a picture now being made by the com-
pany.
Morris Silverman of the Happy Hour and
I'earl Theatres in Schenectady has blossomed
out with a ehaulTeur. Mr. Silverman doesn't
like to drive himself. Although Mr. Silver-
man's two houses charge but a dime or so,
they have always been moneymakers, and
when it conies to a ear there is nothing In
the market that Mr. Silverman couldn't have.
Charles Mclver. running the Star In Nor-
wood and the Empress in Borfolk. was in
town the other day for the first time in
many months. Mr. Mclver appeared before
the Arbitration Board, and according to all
reports, he secured a satisfactory adjust-
ment of matters.
Julius Byck, who runs a theatre in Tan-
nersville. has just opened a bakeshop next
door and claims to be making about as much
money off his pies and cakes as he does with
his theatre during the winter months. Mr.
Byck has a theatre in Hunter which he runs
during the summer tourist season.
Negotiations are under way for the erec-
tion of a new theatre in Gloversville. Al-
though the parties' names are not disclosed,
it Is said that the company is one of the
largest in the business and will erect an
1,800-seat house to cost In the neighborhood
of $200,000. A portion of the building will
be devoted to offices.
Walter Roberts, manager of the Troy The-
atre, will probably pick up a little extra
change these days through an elimination
bowling tournament on at the Trojan alleys.
Mr. Roberts is rolling great ball this fall
and is regarded as one of the best pin-top-
plers in the Collar City.
Jake Rosenthal of the Rose in Troy is
giving away cigars, hut it's not because of
any visit the stork has made to the Rosen-
thal home. It all come about through the
advice of Mr. Rosenthal's physician who de-
clared that the exhibitor's nervousness was
due entirely to smoking. And now Jake i»
as cool as the proverbial cucumber.
The Opera House in Lowville. which has
been leased to E. J. Wolfe of that village,
may be taken over by the village itself on
and after December 12, when the lease ex-
pires. A special meeting of the town board
is scheduled for the near future to take
action.
According to Ed Trembley, manager of the
American in Troy, it is next to impossible to
get rid of a two dollar bill to a patron. As
far as Ed goes, he isn't in the least bit super-
stitious.
Alec Papayanakos had as his guests the
other night the undefeated football team from
St. Lawrence University. Mr. Papayankos
riins the theatre in Canton, and along with
his brothers secured his start years ago in
Watertown.
Modi Theatre Opens in
Barnesvillef Ohio
AMONG the most recent theatre to
open in the Ohio territory is the Modi
at Barnesville, Ohio, on November 2L
The house, which seats 1,000, is rated among
the finest in Southeastern Ohio. Pictures
and vaudeville is the policy, with an oc-
casional engagement of legitimate produc-
tions.
The Lyric, Cincinnati, one of I. Libson's
favorite houses, seems to have gone in for
extended runs. "The Gold Rush" recently
completed a four weeks' showing at this
house after "The Lost World" had concluded
a similar run. Now "The Iron Horse" is
in its second week, with prospects of its
being held over for two more weeks.
The Majestic Theatre, Sidney, Ohio, re-
cently acquired by Prankel and Mell»tt
Amusmeent Company, has been reopened
after liaving been extensively improved.
C. B. Dc Weese, who managed the house
since it was originally built some live years
ago, excepting for one year, has been re-
tained as mamiger by the new ownersi.
The Rivoli Theatre, Defiance, Ohio, has
passed into posssesion of J. G. Furrer, who
likewise operates the Harkness at Clyde,
Ohio. The Rivoli is being entirely redeco-
rated prior to reopening.
Charles Bros., who is the owner of the
Miles Theatre, Cleveland, but whose residence
is at Mentor. Ohio, a suburb, was recently
elected chairman of the council in his home
town.
S. T. Shai, St. Clairsville, Ohio, is having
plans drawn for a new theatre to be erected
on East Main .street at an estimated cost of
$75,000.
Maine Theatre News
Joseph J. McDermott, manager of the
Johnson Opera House at Gradiner, gave an
insight into the motion picture Industry In
an address before the members of the
Gardiner Rotary Club. The Rotarians agreed
that Manager McDermott's talk was one of
the most entertaining and enlightening that
they had heard in a long time.
Musicians employed in the Strand and
Empire Theatres at Portland have returned
to work, following a brief strike. They
resumed their work when Abraham Good-
side, owner of the two film theatres, agrreed
to an increase in salaries.
476
MOVING PICTURE WORLD
December 5, 1925
Ontario Theatre Owners Now in Session
THE 1925 annual convention of the M.
P. T. O., Ontario Division, is being
held at the King Edward Hotel,
Toronto, today (November 27) with Presi-
dent J. C. Brady in the chair. Mr. Brady,
who is the owner of the Madison Theatre,
Toronto, has been the head of the organized
independent theatre movement in Eastern
Canada for many years.
Joseph Cohen, a popular exhibitor of
Toronto, Ontario, recently suffered the loss
of his mother, Mrs. Esther Cohen, who died
suddenly from heart failure. Mr. Cohen Is
the manager of two bright neighborhood the-
atres of Toronto, the Classic and Duchess.
There wna a bit of excitement at the Boule-
vard Theatre, on St. Hubert street, Montreal,
<^uebec, a £v^\ days agro, when a lire broke
out in the projection room. The flame.s were
speedily extingrui.shed but the- flash and
smolve caused the patron.s to l>eat a hasty
retreat. Several children were hurt.
The Bijou Theatre, Chesley, Ontario, has
been offered for sale by the proprietor, John
Blohm, who has decided, to retire. This the-
atre, situated in an agricultural centre, has
accommodation for 220 people and is fitted
with two projection machines.
The cashier of the St. Denis Theatre, one
of the largest cinemas of Montreal, was held
up on the night of November 16 as she was
leaving the box ofllce, the bandit grabbing
the black bag which contained about $800.
The alarm was sounded and the man was
captured. The accused, who gave the name
of John Boyd, told the police magistrate that
he was a consulting engineer and that he
had been examining the equipment of the St.
Denis Theatre when he had been approached
by a janitor with the proposal for the "job."
The empoye revealed the "inside" plan and
they were to split the proceeds. The court
hearing was postponed until ofHcials made
further Investigation.
Harold Lloyd's "The Freshman'' closed its
special Canadian run at the Regent T'heatre,
Toronto, on Nevember 28, after a continuous
engagement of five weeks during which time
the feature was shown continuously every day
except Sundays. The run was conducted un-
der the direction of Manager D. C. Brown of
the Toronto Regent. Added numbers In-
cluded a prologue and a local short subject
called "Varsity Life," showing scenes and
incidents in and around the University of
Toronto.
The Capitol Theatre, Montreal, celebrated
"Charleston Week" during the week of No-
vember 15, when the feature attraction was
'^Stage Struck." The big specialty was the
"Charleston Revue," with a company of 28
beauties, organized at Toronto, Ontario, by
Jack Arthur, supervisor of presentations for
the Famous Players Canadian Corp. This
Charleston Revue was first presented as an
added feature at the Toronto Hipodrome, the
head theatre of the Famous Players chain
In Canada. It proved such a hit that Mr.
Arthur decided to take the company on a tour
of leading Famous Players houses in Eastern
Canada. Harry Dahn is the manager of the
Montreal Capitol.
Manager Tommy Logan of the Capitol The-
atre, London, Ontario, reaped special benefit
from the early arrival of Santa Claus in the
City of London on November 21 when he ar-
ranged to have Old Santa make his first of-
ficial stop at the Capitol Theatre, appearing
on the stage at 1.30 p. m., after which he
was scheduled to visit various stores of the
downtown section. The result was that the
theatre was stormed .by children who paid
their way in to get a first glimpse of Santa,
1925.
When "The Calgary Stampede" was pre-
sented at the Regent Theatre, Calgary, Al-
berta, during the week of November 16, the
Calgary Herald printed a three-page section
for the engagement. Incidentally, a featurs
of the newspaper tie-up was the reproduction
of the contract signed with Universal by Man-
ager K. M. Leach for $2,500 for the week's
engagement of the picture, along with a
facsimile of the check. This proved to be
most unusual advertising. A personal letter
from Carl Laemmie was also printed In the
section.
*'Doc'' Cook of Kansas
Again Touring
St. Louis Theatre Crowded
At Opening; Cost a Million
IF the M. P. T. 0. Kansas-Missouri fails
to reach its goal of 500 active members
it will be no fault of C. E. ("Doc") Cook,
business manager. Scarcely had "Doc" re-
turned from a "tour-de-Hupmobile" over the
territory than he dpearted on November 16
for another ten-day jaunt. He will visit ex-
hibitors in Southern Kansas and Western
Missouri.
Pire of undetermined origrin destroyed the
Grand of Moberly, Mo., early on November
IS, the loss being estimated at 9150,0<)0. The
fire also destroyed adjoining: bulldlni^s.
Gus Eyssell, former treasurer and house
manager of the Newman and Royal Theatres,
Kansas City, will leave in a few days to
join Prank L. Newman in Los Angeles in a
similar capacity. Mr. Newman, since the
Bale of his Newman and Royal Theatres to
Paramount, has been managing three Para-
mount houses in Los Angeles. Mr. Eyssell is
the third of Mr. Newman's former employes
to join him on the West Coast, Milton Feld,
former manager of the Newman and Royal,
and Leo Forbstein, for many years director
of the Newman orchestra, already having
gone.
An experiment in the small town house Is
to be tried at the Best Theatre, Parsons.
Kans., the latter part of this month. It will
be an all-comedy bill and is being watched
with much interest by Kansas City ex-
hibitors. Three two-reel comedies have been
set in for the experiment, although the date
has not yet been announced.
Among out-of-town exhibitors in the
Kansas City market last week were: Mr. and
Mrs. H. Winkler, Main Street, Lexington;
Mo.; E. E. Frazier, Grand, Pittsburgh, Kans.;
Harry McClure. Strand, Emporia, Kans.; L.
Brenninger, Crystal and Cozy, Topeka, Kans.;
A. Hawkins, Banks, Lenexa, Kans.; W. E.
Shilket, Rex, Joplin, Mo.; Mr. and Mrs. W.
Christian, Casino, Excelsior Springs, Mo.; G.
E. Earl, Strand, Eskridge, Kans.
The Empire Theatre, ChlUicothe, Mo., last
week was purchased by Sam Minlch, owner
of the Electric of that city, for $24,000. The
deal will become effective January 1. A lease
held on the Empire has several months to
run, it is understood. Mr. Minlch plans to
remodel the house,
illlllllllllllllllllllllllllllllllllllllllllllllllillllllillllllllllllillllllllllillllllllllllllllllllllllllll'll^
Have you »ent those report* to Van?
iiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiit!iiiiiiiiiii;i;:iiiiiiiiiwBii™iNiiin^
THE St. Louis Theatre, Grand boule-
vard at Morgan street, which is be-
ing operated by the Orpheum Cir-
cuit as a combination house, had its grand
opening on November 23. F. B. O.'s "Drusilla
With a Million" was the opening feature.
Several acts of Orpheum Circuit vaudeville
rounded out the bill. This theatre, which
cost upwards of $1,000,000, seats 4,080 and is
the third largest in the world. It was
crowded.
Skouras Brothers took over the Missouri
Theatre on November 21. The acquisition of
the Missouri resulted in a switch of the or-
chestras employed by Skouras Brothers.
Gene Rodemich goes into the Missouri, re-
placing Joseph Littau, who has gone to New
York to direct in a large theatre there. The
Conley-'Silverman orchestra becomes a per-
manent fixture at the Grand Central, while
Allister Wylie moves his players from the
Pageant Theatre to the West End Lyric.
Rodemich's orchestra has been increased to
thirty pieces and will fill the pit at the Mis-
ouri at all times. His jazz players will
maintain their identity by appearing on the
stage from time to time. A jazz revue with
thirty players, featuring Jane and Katherine
Lee, was a feature of the first week of the
Skouras management at the Missouri.
Herschel Stuart, formerly managing director
at the Missouri, has gone to New York to
head the production and presentation depart-
ment for Famous Players-Lasky.
The Grand Theatre, Moberly, Mo., was dam-
aged by lire early the past week, according
to infomintlon reaching St. Louis. The full
extent or tlie damage has not been ascer-
tained.
Steve Kaiman has awarded the contract
for his new theatre at 8201-03 North Broad-
way to the Acme Construction Company, 1782
Railway Exchange Building. Theodore Stein-
meyer, International Life Building, is the
architect. The structure will be 60 by 150 by
139 feet and will cost about $75,000. In addi-
tion to the theatre auditorium it will contain
stores and offices.
The Bridge Theatre, 4867 Natural Bridge
avenue, St. Louis, has changed hands again.
This house seats 720 and Is in a growing
neighborhood. The new owners are Rodney
& Katz. Jimmy Madison has been managing
the house.
Visitors of the week included S. E. Pertle,
Jersey ville, III.; S. E. Brady, Cape Girardeau,
Mo., and J. Marshall, Rodgers, Ark.
Hollywood Theatre
Has Qala Opening
HOLLYWOOD'S newest theatre, the
Marquis, made its bow in a blaze of
glory. The opening rivalled any of
the gala premieres staged in the downtown
houses. The Marquis seats 1,200 and is
owned and operated by the Hansen Theatres
Corporations, of which Mark M. Hansen is
president, Alice Calhoun vice-president, and
J. J. Curl secretary. Jesse J. Goldberg, presi-
dent of the Independent Pictures Corpora-
tion, was master of ceremonies. The pic-
ture was "What Fools Men," a First Na-
tional release. This is the eighth theatre in
which Alice Calhoun owns the controlling
interest.
Tlie Victory Theatre at Burbank, Cal.,
has been taken over by the West Coast
Junior circuit. It will be torn down later and
a new house to cost .$150,000 built in Its
place.
A new house to seat 900 will be built at
Owensmouth by O. W. Walling.
One of the most imposing structures to be
built in the suburban district will be the
one soon to go up in Alhambra at Fremont
and Main streets.
'Sid Grauman and Anna May Wong Jointly
drove the first rivet in the former's new
Chinese theatre to be built at Hollywood
boulevard and Orange Drive.
Texas Theatre News
W. H. Hall has been appointed manager
of the new Gem at Memphis, Texas.
Ruben Frels has purchased the Queen The-
atre at Cuero, Texas.
December 5, 1925
MOVING PICTURE WORLD
477
Three Luhliner-Trinz Houses
Lou KRAMER, of Lubliner & Trinz,
reports three new houses for early
opening. The Grove Theatre at 76tli
and Cottage Grove, seating 2,000, is expected
to be ready by the end of the year. The
Belmont Theatre at Lincoln and Belmont
avenue, seating 3,600, will be a de luxe house,
and is scheduled for opening in February,
1926. The Tower Theatre on 63rd street,
seating 3,800, making it one of the largest
houses on the South Side, is expected to be
ready for a March opening. At the present
time there are twenty-one houses open under
the Lubliner & Trinz direct management,
including the new Harding and State Thea-
tres opened during the past six weeks.
C. C. I*yl<', well known theatre owner of
ChniniKil^ii, III., nnd the liend of the Pyle
cireuit, is down in Florida looking over his
real est.-ite holdings. Jii.st now he is getting
a lot of piiblicit)' over his contract with
Red Grange, the famous football star, to
handle hi.s professional affairs after he leaves
Illinois University.
Burt B. Forbes, Howard Neumiller and
Millard H. Cutler have organized the Premier
Company, with a capital of $25,000 to create
and promote presentations and other attrac-
tions.
Frank Gazzola and Thomas Hanks, man-
agers of the Studebaker Theatre, have re-
turned from an eight-day trip to French
Lick Springs
The Ascher circuit is promoting a school
for managers and Lewis Newhafer, general
manager, says they will need them, as they
have seven houses going up and others will
be added from time to time.
H. L. McGee is remodeling the Echo at
Des Plains, 111., and will increase his capacity
by 300 and fix the house up for a banner
winter business.
B. Vought is building a new 900-seat movie
house at Paris, III., and expects to open the
house during the holidays. A contest will
be held to select a name for the new theatre.
Mr. Vought is also interested in the Polo
Theatre at Polo, 111., and other houses In
that part of the state.
W. L. Bracht, manager of the Lester
Norris circuit of theatres at West Chicago
and St. Charles, reports the new theatres
being erected by Mr. Norris will be ready
early in 1926.
The new Howard Street Theatre of Balaban
GOT HIS BUCK— J. F. White, Jr.,
Manager of the Capitol Theatre,
Asheboro, N. C, scored on the
first day of his hunting trip.
& Katz will represent an investment of $2,-
500,000. A bond issue for half that amount
lias been underwritten for the builders by
the George M. Porman Company.
The theatre interests are interested in the
l>ill introduced by Alderman W. R. O'Toole
of the city for the repeal of the daylight
snving.s in this city.
Dick Emig has been made manager of the
Windsor of Lubliner & Trinz.
Quite a delegation of out-of-town exhibitors
were callers at the American Theatre Circuit
offices last week. Among them were B. P.
Jordan of the Orpheum, Ottawa; J. C. Miller
of the Princess, Woodstock; Julius Lamm of
the Elite, Waukegan; W. L. Bracht of the
Idle Hour, St. Charles; Frank Boget of the
.\merican. Sandwich; Charles Tseta of the
Kozy, Marseilles.
M. K. Cobb, E. N. Ellis and L. F. Weiss
have organized the Premier Company, with
oflices at 35 South Dearborn, to supply com-
plete musical entertainment for theatres in
this territory.
Iowa lExhihitoY Turns
Reins Over to Son
FRANK SMITH, who owned the Cozy
Theatre at Carson, la., has turned the
business over to his son, Harold. Mr. Smith
was recently appointed postmaster at Car-
son and is giving his attention to the duties
of that office instead of pictures.
Mrs. R. C. IngersoU has sold the Orpheum
at Oelwein, la.
Bergman Myers have bought the Lib-
erty at Clarence, la., from Liercke Bros.
Hal Kelley has sold the Opera House at
Corning, la., to W. Mansfield.
J. W. Andersen has sold the Lyric at Wal-
nut, la., to M. N. Wantz.
M. T. Jones has sold the Palace at Exeria,
la., to Clarence Lacey.
Harvey E. Means has sold the Cozy at
Sidney, la., to W. B. Craft.
L. J. Wagner has bought the Garden at
Twenty-fourth and Vinton streets, Omaha,
of Victor Newton of Des Moines.'
Allender & Jenkins opened a new theatre
early in November at Vail, la.
J. H. Eversole, Majestic Theatre, Avoca,
la., was looking around in the exchange
offices in Omaha recently.
J. C. Laykin, Cosmo Theatre, Winner, S. D.,
was at the exchanges in Omaha recently
selecting' some films.
F. Hopley, new owner of the Lyric Theatre,
Tekamah, Neb., was In Omaha among the
exchanges and supply houses recently.
Pittshurgh Theatre News
Walter Silverberg, well-known Greenville
exhibitor, paid Pittsburgh's Film Row a visit
recently and reported depressing conditions
in his town, where a scarlet fever epidemic
prohibits persons under 18 years of age from
attending theatres or any public gatherings.
Other recent visitors included: Paul Thomas.
Greensburg; Charles Feinler, Wheeling; J.
George Schweitzer, Titusville; Sam Haimo-
vitz, Bart Dattola and Adolph Fery, New
Kensington, and Sam Blanco of the State The-
atre, Clymer.
Michigan Theatre News
Charles M. Miles is receiving bids for a
building on Adams avenue, Detroit, that will
contain a theatre seating 3,000 and 168 apart-
ment suites, the structure is to be sixteen
stories high.
George Sfaeth, owner of the Temple The-
atre in Grand Rapids, who has been seriously
ill for a month, is reported on the road to
recovery. He will resume active manage-
ment of his theatre again within a few weeks.
to open Soon
Carrol Gridley is planning the erection of
a movie theatre at Libertyville, 111., that will
cost in excess of $150,000. Plans are being
made to start building at an early date.
H. M. Rouda, who has been with the
Ascher circuit for ten years, has been made
managing director of the new Midwest The-
atre which opened last week at 35th and
Archer avenue. Harry F. Dunning, recently
with Pantages circuit at Seattle, has been
made assistant manager. Paul Sternberg is
musical director, Ralph Emerson solo or-
ganist, and Roy C. MacMuUen director of
presentations.
New Indianapolis House
The Greater Garrick, a neighborhood picture
theatre at Illinois and Thirtieth streets,
Indianapolis, was formally opened on Mon-
day night, November 23, with "The Talker"
and a Mack Sennett comedy. The opening
was in the nature of a community celebration
and was attended by tremendous crowds.
The theatre, formerly the old Garrick, was
bought in October by W. H. Griffin, who has
been associated with the house for ten years.
It has been made over in extensive and elab-
orate fashion and was artistically decorated
with baskets of flowers and bankings of
palms and ferns for the opening.
CIIIC COLLEEN, Queen of the Screen,
is indicating the way to the box office.
And, no doubt, a many there are who will
tread that road to see her in "We
Moderns," which she has made for First
National.
^niong Sxchange Rovir
\y • iVitk the cMca Who Sell the 9tctxLres
Chicago
The trade is extending congratulations to
Roy Alexander. Chicago manager of Uni-
versal, on his promotion to district manager
of the western territory. William Brum-
berg, country sales manager, succeeds Mr.
Alexander.
James Harris, city sales manager of Asso-
ciated Exhibitors, has joined the Pathe or-
ganization. John Menikow, short subject
sales manager of Universal, has succeeded
him at Associated.
George Dembox. manager of the Fox Chi-
cago office, has returned from a business to
New York.
Charley Casanave, formerly with the Cos-
ton circuit as booking manager, is now as-
sociated with Joe Hopp in the management
of the American Theatres Circuit.
The big event of Film Row last Monday
was the opening of the new Pathe offices at
1025 South Wabash avenue. They say that
the feed -Manager Jimmie Gillick put on for
the buncli was "some eats." The offices are
the last word in efficiency.
Alfred Botsford, advertising manager of
the new Famous Players-Balaban & Katz
organization, was in the city last week for
the Paramount convention at the Drake Hotel
and dropped in to meet the boys at the gen-
eral offices of Balaban & Katz.
William Lyman, formerly with Selznick, has
been named assistant branch manager for
Warner Brothers Exchange.
The boys at the F. B. O. exchange gave
Charley Miller a fine silver set for a wedding
gift and Jack Sampson, branch manager,
told Charley how glad they all are that he
is settled for keeps.
Short feature sales are booming at Uni-
versal. The reason is that Johnny Mednikow,
sales manager of that department, is the
proud father of a baby girl. Both mother
and child are doing well and Johnny has too
with his short feature sales.
Sidney Oppenheim R. Abrahams nad B.
Blaurock have organized the Short Subject
Exchange, Inc., with offices at 806 South
Wabash avenue, to manufacture and dis-
tribute short subjects in this territory.
The boys of the Universal exchange gave
Manager Roy Alexander a fine traveling bag
and kit on his first anniversary in charge
of the local offices of the company.
Earl Pickler has been added to the sales
staff of the Capitol Film Exchange under
Henri EUman.
The Pathe exchange opened last week at
1025 South Wabash avenue. Charles Keppler
and Joseph Woodworth have been added to
the sales force to sell two-reel comedies.
Sam Blair will handle the publicity and
Miss Lucy Calhoun will have charge of the
public relations department.
Charles- Casanave is now with the Na-
tional Theatres Corporation, booking pic-
tures for them. His offices are in the Strauss
building'.
Detroit
A party given in honor of J. E. Ryder,
sales manager of the Detroit office of Para-
mount, who is being transferred to the Chi-
cago office, attracted nearly 100 film men and
women to Plymouth, Mich., a suburb of De-
troit, one evening last week. Otto Bolle,
manager of tiie Paramount office in Detroit,
was in charge of the party, which he termed
a "Jinx Party" because it was held on Fri-
day the thirteenth. A home cooked chicken
dinner was served at 8 p. m.. after which
dancing was indulged in until far after mid-
night. Harry Ross, district manager of
Paramount, and other officials of the con-
cern were in attendance. Mr. Ryder leaves
for his new position on December 1.
|IIIIIIIIIIIIIIIIIIIIIIIIHIIIIIIIllllllllllll|ll|l|!||||||||||||lll|||j||||l||||||
I The Anns Have It
g Mere man had best beware. More women 1
g tlien men are entering the exchange business 1
f in Pittsburgh. Most of them are Anns, as wit- m
M ness: M
^ Robert Ehinbar, Metro - Goldwyn - Mayer M
g booker, is the proud daddy of 8-pound Audrey B
g Ann. rhe mother formerly was Miss Mary M
g Angel of the Paramount exchange. M
g George Tice, short subjects booker at Uni- g
p versal, is also a new daddy, Mrs. Tice having ^
g presented him with 8-pound Dorothy Ann. 1
g M£uiager James H. Alexander of Columbia g
g Film Service, is the father of a fifth child, a 1
g boy — James Herbeirt Alexander, Jr. The new- -
g comer is the first heir in the Alexander liouse- %
% hold, the other four children being girls — g
g Lorraiiiev Dorothy, Mearle and Virginia. %
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiif
San Francisco
A district sales convention was held by
Famous Players-Lasky at the Whitcomb
Hotel, San Francisco, November 14, with
about fifty in attendance from the I^os
Angeles, Seattle, Portland and San Francisco
exchanges. John Clark, division sales man-
ager from New York, directed the meeting.
Among those in attendance were C. N. Pea-
cock, manager of the Los Angeles exchange;
George P. Endert, Seattle manager; Neal
East, Portland manager, and Tom H. Bailey,
San Francisco.
F. E. Lane, formerly with Famous Players-
Lasky, San Francisco, has joined the staff
of the Pathe exchange as two-reel comedy
salesman.
Ben Fish, who has been special feature
representative in the- Salt Lake City anil
Denver territories for the Pathe, is now
traveling! out of the San Francisco branch
as short subject salesman.
Having entirely recovered from his opera-
tion for appendicitis, Carol Nathan, Ban
Francisco branch manager for Universal, is
again attending to his regular duties.
F. L. Butler, formerly with Fox in San
Francisco, but for the past year with Uni-
versal at Kansas City, has again felt the
lure of the city by the Golden Gate and Is
now handling the city territory for Pathe.
Gilbert Moyle. auditor for First National,
San Francisco, is recovering from a serious
illness. It will be tome time btfore he will
be able to be at the exchange again.
The Mutual Independent Exchange has been
opened for ljusiness at 281 Turk street, with
J. P. Brett In charge. As soon as the ex-
change is in smooth running order Mr. Brett
will return to Los Angeles, leaving C. C.
Thompson In charge.
Tom H. Bailey, manager of the San Fran-
cisco branch of Famous Players-Lasky, has
returned from the national convention of this
organization held in Chicago.
Donald Smith, with the Producers Dis-
tributing Corp., has been promoted to the
position of district representative, under Dis-
trict Manager L. W. Weir. The territory
formerly covered by D. Frazer has been
divided and the two will cover the field
more intensively than has been possible In
the past.
Joe Flanagan, an old-time film man, has
joined the Producers Distributing staff as
shipping clerk.
Grin Woody, special representative of As-
sociated Exhibitors, paid the local exchange
a visit recently and later left for the Pacific
Northwest.
Joe Huff, with the Universal exchange,
has been givon the San Joaquin Valley ter-
ritory again and Isadore Wolt has been re-
turned to San Francisco.
Albany, N. Y.
George Ames, local manager for Pathe,
made his first trip out over the territory last
week and was accompanied by Charles
Henschel of New York, eastern district man-
ager. Eleanor Tenney, connected with the
Pathe office force, and Dick ©truwe, a stu-
dent booker at the office, were quietly mar-
ried a few days ago.
Vic Bendell is once more selling film, no-w
representing Warner Brothers over the
northern territory, succeeding Bert Gibbons.
According to J. N. Klein, local manager
for Warners, his 13-months-oId son Dick has
just started to walk, and as soon as he be-
gins to talk, he expects him to start in sell-
ing film.
E. O. Brooks, serial sales manager for
Pathe, has arrived in Albany for a few days*
stay.
A group of First National officials stopped
over here for a few hours one day last
week and conferred with Alec Herman, the
local manager. The party included Sam
Spring, secretary-treasurer of First National;
A. W. Smith, N. Dcpinnet and M. Marin, dis-
trict sales manager.
Arthur G. Whyte of the Peerless Booking
Agency of New York, was in town last PYl-
day.
Dick Bennett, who has been cashier at
Warner Brothers' exchange here, and Walter
Vadney, shipper, have resigned to take the
active management of the Hudson Theatre
in Watervliet. Mrs. H. M. Carkner has been
named as cashier and Everett Ingram as
sliipper.
Ted O'Shea of the Metro-Goldwyn offlce
made a swing upstate last week that In-
cluded theatres In Utica and that section.
W. V. A. Mack of New York, short sub-
ject sales manager for Pathe, was in Albany
last week on his way back home from Buf-
falo. Tom North, special exploitation repre-
sentative from Pathe's home office, was also
in Albany for a couple of days.
liobert Mochrie, manager of the Pro-Dls-
Co exchange in Albany, was in Hanover,
N. H., last week, attending the Dartmouth-
Cornell game.
Amos Leonard of Syracuse, a Pathe sales-
man out of Albany, has been promoted and
made district serial sales representative and
will divide his tmie between Albany, Boston
and New Haven.
Joseph Cantor Is In charge of the ex-
change just opened in Albany by the Freedona
Film Company.
Abe Eskln has succeeded Charles Boyd as
Albany manager for Associated Exhibitors.
J. H. Maclntyre, local manager for Para-
mount, returned last week from several days
spent in Chicago.
Edward Urschel has been appointed as
booker in the Pathe exchange, succeeding
Arthur O'Toole, who recently returned to St.
Louis.
Fred Robke has been taken on by First
National as a salesman. He was formerly
with United Artists here.
Omaha
Jack Edwards of the Omaha offlce of Uni-
versal, has been temporarily transferred to
the Salt Lake City offlce to do some advance
advertising on "The Phantom of The Opera."
L. A. CahiU, at one time connected with
the old Mutual Film Corporation and more
recently in the advertising sign business,
is traveling the Iowa territory for Warner
Bros.
R. S. Ballantyne. at one time manager for
Goldberg Bros., Omaha, has recently been
appointed manager of the southern district
for Pathe.
(More exchange newt on next page)
MOVING PICTURE WORLD
Buffalo, N. Y.
December 5, 1925
Denver
Cold weather does not stop exchange man-
ag-ers from making long- sales trips into the
territory. Robert J. Garland, manager of
Metro-Goldwyn. has just left for a long trip
Into Western Nebraska and Wyoming. Jack
Kruni, United Artists manager, returned from
Raton, N. M., and Trinidad, Col. Eugene
Gerbase, local Universal manager, returned
after \isiting exhibitors in Raton and Sante
Fe, N. M.
The Denver Joint Board of Arbitration did
not hold its usual Friday meeting last week
for the first time in months. The board had
a clear "docket" and no cases were ready
for hearing. The chairman, Gorden B. Ash-
worth of the Federal Theatre, went duck
hunting.
W. F. Reilly, auditor from the home of-
fice of Metro-Goldwyn-Mayer, is visiting the
local branch.
C. M. Van Horn has resigned as manager
of the local branch of Pathe. He will re-
turn to the Pacific Coast where his daugh-
ter Betty is attending college. Mr. Van Horn
will become connected with the Pathe ex-
change of San Francisco. He is succeeded
in Denver by S. B. Rahn, former Pathe
salesman in the Minneapolis branch of Pathe.
Frank Harris, district manager for Pathe, is
visiting the local branch office for an in-
definite period to assist Mr. Rahn in getting
a good start.
Seattle
Carl Stern has arrived in Seattle and as-
sumed his duties as manager of Warner
Brothers' exchange here. Mr. Stern is one
of the best known of northwest film men.
James Beale, who has been covering- the
northern part of Washington for Pathe out
of Seattle, has been transferred to the city
territory as salesman.
Western Film Corp., D. C. Millward. man-
ager, announces the purchase of the 24 Golden
Arrow pictures for Washington, Oregon,
Idaho, Montana and Alaska.
H. A. Black has resigned from the man-
agement of the Seattle branch of Warner
Brothers. Mr. Black has not yet stated his
future plans. His successor here will be
named by Harry Lustig, western division
manager, now on his way to Seattle. Carl
Stern, long associated with Mr. Lustig, is
mentioned.
When Western Division Manager Frank
Harris paid his first visit to the Seattle
Pathe office he found a royal welcome wait-
ing for him. Girls of the exchange had pre-
pared a beautifully appointed dinner in the
club rooms upstairs in the exchange. It was
accompanied b.v all the style and elegance
of an important function, but was the more
enjoyable for its actual informality. Nine-
teen were present.
Will Hudson, Pathe cameraman, enter-
tained twelve Pathe Newsreel buddies at a
dinner, celebrating the twelfth birthday of
Pathe News.
Pittsburgh
Harold Mercer, formerly in the publicity
department of the Rowland and Clark The-
atres, is now with Pathe as play date clerk.
Larry .lacobs is back as publicity director
for the local Metro-Goldwyn-Mayer exchange.
R. J. ("Cap") Kinder has been assigned
city salesman for First National, succeed-
ing Meyer E. Goldstein, who resigned to buy
an active interest in the Supreme Photoplay
Company, this city.
The S. & S. Film & Supply Company has
foreaaken the beaten path and has added to
the sales force a young lady in the person
of Miss Esther Levett, who for some time
past has been secretary to Manager "Abe"
Steinberg. Miss Levett is coming through
with flying colors in her new position.
K. M. Purse is the newest addition to the
sales force of the local F. B. O. exchange.
Rn: O'Toole is back on Film Row again,
this \ lie In the capacity of booker at the
Associi.ted Exhibitors exchange.
Frank S. Hopkins has been appointed gen-
eral manager of the Associated Exhibitors
in Canada. Mr. Hopkins will have his head-
quarters in Toronto. He is well known here-
abouts.
R. C. Fox, district manager for Vital, has
named F. C. Moynihan manager of the
Albany branch and has appointed Frank
Young, who has been booking for Renown
in Albany, as assistant manager. George
Schaefer has been sent to Rochester as a
Vital salesman,
Frank Swalbert, shipping clerk at First
National, and Miss Beulah Serius, who has
been in the inspection and advertising de-
partment at Dependable for several years,
were married last week. Miss Ella Burg, a
First National office stenographer, also was
married the other day.
Richard C. Fox is about to send out in-
vitations for a preview of Mrs. Wallace
Reid's new picture, "The Red Kimona," a
Vital feature, in the Hotel Statler, on the
evening- of December 11. The same picture
will be shown to exhibitors in the Onondaga
Hotel, Syracuse Friday evening, December
IS. A dance and refreshments will follow
both showings.
William Melgier's son, Arthur, who is or-
ganist at the Varsity, played the big organ
at the dedication of the new home of the
F. O. Eagles last Sunday. Art's dad is ship-
ping clerk at the Educational office.
W. A. V. Mack, better known as just plain
Bill, and years ago as "Victrola,'' was in
Buffalo the other day for a conference with
Basil Brady, local Patfie manager. Bill is
now the big chief of the Pathe short sub-
jects department.
Harry Bailey, who recently came from
Indianapoli.'i to assume charge of the Fox
office, has been elected secretary of the Film
Board of Trade of Buffalo. He succeeds Earl
Kramer, former "U" manager, who recently
was promoted to eastern division sales man-
ager.
C. W. Anthony, former manager of Vita-
graph, has resigned as Associated Exhibitors
representative to become salesman with
United Artists.
Richard C. Fox has been appointed
division manager for Vital Exchanges in
charge of the Buffalo, Detroit and Albany
offices. Mr. Fox has appointed George
Schaefer to represent Vital in Rochester,
succeeding N. Connors.
Ernie Williams, in charge' of the ad sales
department at Paramount, is now a daddy.
It's a baby girl. The arrival gives George
E. Williams, Ernie's brother and Paramount
exploiteer at Buffalo, .the title of "Uncle
George."
Otto Siegel, Metro-Goldwyn-Mayer sales-
man, is all set for his Thanksgiving dinner.
Otto has received a fat check as a bonus for
good work in a recent sales drive.
G. T. Hughes has been added to the Pathe
sales staff. He will sell short subjects in
the Syracuse territory. Mr. Hughes comes
to town from Cleveland.
Excavation has started on the new Para-
mount exchange building in North Pearl
street. It is hoped to have the structure
ready late next spring. Manager Marvin
Kempner and his staff journeyed to Albany
last week-end to attend the confab on the
new season product. It was a conference of
the New York, Buffalo and Albany staffs.
Canada
R. J. Romney of St. John, N. B., president
and general manager of the new Vital Ex-
changes of Canada, Ltd., Is perfecting the
details of his organization for the distribution
of numerous independent pictures in the
Dominion. I. H. Allen of Winnipeg, Mani-
toba, formerly manager there of the Canadian
National Film Exchange, becomes Western
Canadian manager for Vital Exchanges, with
offices in Winnipeg. Toronto offices have been
opened at 21 Dundas street east, under the
management of William Melody, for many
years with First National Pictures at St.
John, N. B. President Romney himself is
looking after the St. John, N. B., headquar-
ters and branch office. His office Is at 27
Prince William street. St. John.
479
Kansas City
A north wind added to the briskness along
Kansas City's movie row last week. E. C.
Rhoden, manager of Midwest Films, Inc., is
beaming over the fact that he has booked
the majority of houses in St. Joseph, Mo.,
while C. E. Allen, assistant P. D. C. branch
manager, returned from what he said was a
prosperous trip in the territory. George
Hartman, Educational representative, will
resign soon to enter a new business. C. A.
Schultz, P. D. C. branch manager, made a
hurried business trip to Wichita, Kans., but
roturnsd in time to. meet J. M. Flinn, home
office representative. Ben Blotcky, Para-
mount branch man-ager, has been busy with
the duster since returning from the recent
sales convention of his organization In Chi-
cago. Bob Gary, Universal exploiteer, is
back in town after an extensive campaign
tour on "The Phantom." Harry Taylor, Uni-
versal branch manager, took to the road him-
self to pocket a few contracts. W. E. Truog
of Kansas City, Universal district manager,
visited the Omaha and Des Moines offices and
found business good, while O. H. Lambert,
Metro-Goldwyn office manager, returned
with the same report from the territory.
Frank Cassil, Associated Exhibitors branch
manager, has assigned B. O. Whittaker to
Western Missouri, M. C. Seneft to Northern
Kansas, and Fred A. Dohr to Southern
Kansas. "Gib'' Jones, Metro-Goldwyn booker,
was showing onlookers how to "take" the
corners in his new Chevrolet. So good has
business been of late that the Universal
branch is enlarging its quarters at Eigh-
teenth and Wyandotte streets.
Ohio
Harry .1. Michalson, for many years sales-
man for F. B. O. in Pittsburgh, Pa., has been
appointed manager for that company in Cin-
cinnati.
H. (Baron) Hirsch, salesman for Progress
Pictures. Cleveland, has been made manager
of the Cincinnati branch of the company,
succeedin.ET Maurice Strauss, resigned.
John Bates, Pathe salesman, Cleveland,
has recovered from a long illness and is
again back in harness.
G. W. Kerr, booker for Famous Players,
has been transferred from tlie Pittsburgh
to the Cleveland office of that company.
M. M( Crt-evey has been taken out of the
Oolunibu.s office to replace Kerr at Pitts-
burgh.
L. B. Hicks, who recently cast his lot
with the Progress Pictures Co., Cleveland,
has been assigned the Youngstown-Akron-
Canton field.
Cincinnati branch of the Producers Dis-
tributing Corporation is now in charge of
J. E. Beck, recently appointed manager, to
succeed G. N. Shafer, resigned. Beck for-
merly handled the Cleveland exchange of
r. D. C.
Cleveland Rex Film Company is the style
of a new exchange recently opened in that
city by J. B. Loeffler and F. W. Mast for
the distribution of independent films.
A. Chapman, who has been booker for Fox,
Cleveland, resigned his post to become man-
ager of Producers Distributing Corporation,
Indianapolis.
St. Louis
Arrow Pictures has opened an exchange
at 340.5 Olive street with Tom Leonard as
manager. Leonard, who owns the Progress
I'ictures exchan.ge at that address, will con-
tinue to operate his own office but will de-
vote much of his time to the Arrow inter-
ests. Separate sales and office organizations
will be maintained. Leonard and L. T. Rog-
ers, general representative for Arrow Pic-
tures, were hosts at a dinner given at the
Elks Club on Tuesday noon. November 17,
preceding the re-release screening of "The
Primrose Path" and "Tessie," the first two
of the twenty-four Golden Arrow flrst-run
pictures to be released this season. Fred
Wehrenberg, vice-president of the St. Louis
Motion Picture Exhibitors League, was toast-
master at the dinner.
Glhrough the 5ox-OfFice ^ndow
J c^vLewers' Views On feature ^Lims
SditedL bij C.S.S&wtli
"The Big Parade" — Metro-Goldwyn-Mayer
One of the Greatest Pictures of All Time,
Vital, Vivid, Human, Humorous, Tremendous
TREMENDOUS yet human, powerfii]
but tender, forceful at the same time
sympathetic, dramatic as well as humor-
ous, spectacular and romantic; such is "The
Big Parade," which leaves you stumped to
find adjectives inclusive enough to even ade-
quately suggest the breadth and depth of the
appeal of this magnificent and remarkable
Metro-Goldwyn-Mayer picture which plays
upon the whole gamut of human emotions.
From every standpoint, "The Big Parade"
easily takes its place among the greatest
productions that the screen has brought
forth, for it has everything. Yes, it is a war
picture but unlike any war picture you have
ever seen. The appeal is entirely different
for the World War has been approached
from a new angle. War made remarkably
vital, dramatic, realistic, and presented
against a background that is intensely
human, fairly bristling with wonderful
natural comedy, woven around a romance
that is beautiful, powerful and simple, and
interspersed with touches that are really life
itself.
So far as the bare outlines of the story
go, there is scant difference between this
and many others, but here the similarity
ends for very angle of the development and
handling, acting and direction strikes out
along new lines and sets new records for
others to shoot at. The wave of patriotism
which sweeps the country with America s
entry into the war finds a wealthy idler,
an iron-worker and a bartender among the
first to enlist. "Over there" they become
buddies, ihe regenerated idler falls in love
with a French girl. Then comes the call
to the front lines resulting in the death of
the other two while the wealthy chap loses
a leg. Returning home he finds his fiancee
has transferred her affections to his stay-at-
home brother, lo he goes back to his little
French sweetheart on the other side.
It is not in. the plot itself that the tre-
mendous appeal of "The Big Parade" lies
but in the individuality, the power and above
all the reality of its treatment. Here is a
picture that makes you feel that you arc
seeing war as it is, not as the propagandists
paint it. Not that it has been stripped of its
glory and heroism, it is all there, so is the
Mr. Exhibitor: Ask at the Film Exchanges
for the
It'i little to ask for, but it's the only
reliable aid you can ffive your musicianr
to help put I be picture over.
Revlewei] by C. S. Sewell
tragedy and some of the horror and the
inexorable driving tremendousness of the
thing that makes men puppets and cogs in
the big machine. It fairly sweeps you ofiE
your feet.
Take for example the deep significance of
the title itself. What is "The Big Parade"?
It is the never ending line of men and guns
and more men and. more guns going cease-
lessly to the front, and there is another
"parade," the ruined wounded men being
brought back to the base hospitals.
The first half of this picture is one of
the most tremendously human and realistic
things we have ever seen. With broad swift
touches King Vidor introduces the three
buddies, contrasting types thrown together
by the war, shows their transition to sol-
diers and places them in a French town be-
hind the lines, where the remaining footage
deals with their experiences before the call
to action comes. This is a remarkable human
docriient, vivid, real, amusing, sympathetic.
We see these boys as they are, stripped of
their glamour, just real fellows, nothing
idealistic. Just imagine the sequence when
they reach their headquarters, utterly
fatigued, are billeted in a hay loft above a
stable surrounded by a muddy yard and
before they can rest are called out to shovel
aw.'iy a manure pile. This gives you an idea
of the unvarnished realism. These three
chaps get you, so does the little French girl.
You just live with them, their experiences,
symp;:thize with their troubles and laugh
hcartilv at the many funny things that hap-
pen. You will enjoy the hero's courting
of the French girl when neither can under-
stand the other's l.mguage, his teaching her
to chew gum, the hard time the boys have
to rig up a shower bath, the amusing army
songs, the troubles with the M. P.'s, etc.
All this builds up wonderful and warm-
hearted sympathy so that when the call to
the front comes there is tremendous drama
and one of the biggest punches we have ever
seen where the hero is being rushed away
with the others and the girl is trying frantic-
ally to find him. There is a whale of a tug
at the heart when he tears himself from her
embrace and hanging on to the wagon she
is dragged along the road. Here King 'Vidor
has by a new and daring treatment achieved
one of the most powerful emotional effects
we have ever seen, for against this appeal
to the heart he is simultaneously putting
over the tremendousness and power of the
war machine. He shows the hero dragged
away with the bunch in a lorry and the
poor forlorn little girl standing in the road
while soldiers, wagons, guns, etc., by the
hundreds go past alternately blotting her
from view. Boy, what a "kick" this scenp
gets over.
The second half of the picture is WAR,
grim, relentless, real. With the big parade
to the front, the introduction to the realities
of war comes when an enemy plane swoops
down and deals death to the marching
column. The going into battle of the tired
soldiers, the advance, steady, continual, of
the soldiers though swept continually by
cannon and machine gun fire, the dropping
of man after man, the ever advancing sold-
iers stepping over the bodies of their fallen
comrades and keeping on and on. The
refuge of the three buddies in a shell-hole,
their jests in the face of death, their hero-
ism which results in two being killed while
the third loses a leg. The human touch
where the hero instead of bayoneting a
wounded German, gives him his last cigar-
ette and then takes it from his dead lips
and smokes it himself. All this presents a
never-to-be forgotten picture.
John Gilbert gives a truly fine portrayal
of the hero. Tom O'Brien is excellent as
the bartender, but it is Karl Kane as th-?
rough, gawky, tobacco-chewing ironworker
who gives the best performance. He is ab-
solutely the real article and contributes most
of the comedy. There is a whale of a laugh
where he blows out the candle by spitting
tobacco juice at it and a laugh and a tear
when he uses his "spitting" ability in the
shell-hole to determine who shall crawl out
to almost certain death in silencing a ma-
chine gun nest. Renee Adoree as the Frencn
girl could not be improved upon, and all
of the rest of the players are ideally cast.
Laurence Stallings in the first instance
provided a story that approached the great
war from a new angle, but after all it la
King 'Vidor's direction amounting to a
stroke of genius that really makes "The
Big Parade." Mr. 'Vidor has succeeded in
producing a big vital picture that suggests
better than has ever been done before the
tremendous power and force of war, at the
same time preserving the human note of the
individuals and making the whole thing from
the most significant detail of the setting and
action of any of the characters to the hand-
(Continued on page 483)
Cast
Jamen Apperson John Gilbert
Melisanile Renee .\doree
Mr. ,\pper»on Hobart HoHworth
Mrs. .Appemon Claire McDowell
JiiKtyn Heed Claire Atlama
jl„„y Robert Ober
Mull Tom O'llrlen
Karl Dane
French Mother Roi.Ha Maratlnl
Story by Ijiurence Stalllnita.
Directed by King: Vidor.
Length 12.550 feet.
December 5, 1925
MOVING PICTURE WORLD
481
"The Unguarded Hour" — First National
Milton Sills and Doris Kenyon in Emotional
And Gripping Story That Should Please Fans
STRIKING views of society life both in
America and, supposedly, in Italy, form
the backgrounds of a drama of intense
interest in "The Unguarded Hour," a First
National picture presenting Milton Sills with
Doris Kenyon and an excellent cast. The
story is one of temptation to yield to the
glamor of moonlight, but the suggestion of
sex is not unduly stressed and should not
oflfend audiences. The plot is tense, emotional
and gripping at all times, though the climax
is not wholly in doubt, and the picture as
a whole, embellished as it is with beautiful
backgrounds, should prove a fine box office
asset.
Lambert Hillyer's direction is generally ef-
fective. Milton Sills and Miss Kenyon per-
form exceptionally well, especially the lat-
ter in a sort of flapper role. Each one of
the other players earns special mention. The
Reviewed by Sumner Smith
opening is strong, with a scene where a
father experiments with a revolver to learn
if his daughter really loves a youth, on the
theory that she will protect what she loves,
and the plot is smoothly and dramatically
Cast
Andrea Milton Stils
Virginia Gilbert Doris Kenyon'
Bryce Gilbert Claude King
Duchess Bi:inca Dolores Cassinelli
Russell Van Alstyne. ....... Cornelius Keefe
Gus O'Rorieli Jed Prouty
Stelio Charles Beyer
Annie, the maid Vivia Ogden
The Butl.r J. Moy Bennett
.Story by Mar^retta Tuttle.
Directed hy l<aiubert Hillyer.
Supervised by Earl Hudson.
Length — 0,013 feet.
developed. A striking scene is that of an
aeroplane crash into a radio aerial tower.
Excellent comedy affords relief for the tense
drama, one particularly amusing instance be-
ing where the heroine fakes drowning to be
saved by the hero and then saves his sister
from drowning.
Bryce Gilbert, business man, shows his
daughter Virginia the folly of an intended
elopement with a youth. She goes to Italy
and meets Duke Andrea d'Arona, a young
and handsome man, who is puzzled by her
jazzy American ways and doubts her char-
acter. Virginia is found with a certain male
flirt in her room and misunderstood until
it develops that the duke's sister has been
misled by the male flirt and is listening in
another room. The sister kills herself and
the tragedy brings the duke and the Amer-
ican girl to an understanding of their love.
"Wages for Wives^' — William Fox
Amusing Comedy and Pleasing Human Interest
In Film Version of John Golden Stage Play
WILLIAM FOX in "Wages for Wives"
is offering an adaptation of the play,
"Chicken Feed," another of the series
of John Golden stage successes. Frank
Borzage directed the picture with Jacqueline
Logan and Creighton Hale in the leading
roles.
"Wages for Wives" is a comedy drama
based on the idea of a new bride persuad-
ing her mother and a friend to join with
her in leaving their husbands until they agree
to a fifty-fifty split on their wages. The
husbands rebel and decide to keep house
for themselves, while the wives go to a big
boarding house. Eventually, after the wom-
en have almost eaten their hearts out with
longing, and a vamp has succeeded in com-
plicating matters, reconciliations occur after
the recalcitrant husbands have thoroughly
sickened of their attempts to show their in-
dependence.
Reviewed by C. S. Sewell
The story is presented as a comedy, Di-
rector Borzage having steered along a middle
course. There has been no attempt at
preachment or propaganda and on the other
Cast
Nell Bradley Jacqueline Logman
Danny Kester Creighton Hale
Hug;hle Logan Earle Fox
Liuella Logan Zasu Pitts
Jim Bailey Claude Gllliugwater
Chester Logan David Butler
Annie Bailey ...Margaret Seddon
Carol Bixby Margaret Livingston
Mr. Tevls ..Dan Mason
Based on play by Guy Bolton.
Scenario by Kenneth B. Clarke.
Directed by FVank Borzage.
Le'vgth— 4;.(iOO feet.
hand while the humor is along broad com-
edy lines it is not really farce comedy, al-
though some of the situations border on
farce. Mr. Borzage, who has proven very
successful as a human-interest director, has
effectively played up this angle and also
capitalized on the humorous possibilities of
the situations. "Wages for Wives" reaches
the screen as an easy-moving and amusing
picture that should prove pleasing to the
majority of patrons.
Jacqueline Logan is pretty as usual and
charming both as the shrinking sweetheart
and rebellious wife, and Creighton Hale is
adequate opposite. David Butler furnishes
a number of laughs as a wise-cracking chap
who kids his married friends. Dan Mason is
good in the character role of the village
cupid, while Earle Foxe and ZaSu Pitts
as one couple and Claude Gillingwater and
Margaret Seddon as the others are excellent.
"The Wyoming Wildcat'' — Film Booking Offices
Familiar Appeal of a Western With Added
Human Interest in Second Tom Tyler Film
As the second of the series of West-
erns in which he is being starred by
F. B. O., Tom Tyler is presented in
"The Wyoming Wildcat," which, while con-
taining the familiar punch situations of this
type of entertainment has considerably more
than the usual amount of heart appeal. This
is introduced in the person of a little orphan
adopted and cruelly treated by the miserly
villain who with his scapegrace son seeks
by fair and foul means to gain control of
a ranch belonging to a girl. Tom appears
as the hero who is always on hard to thwart
the villainy and wins the girl's love.
Tom's performance confirms the favorable
Reviewed by C. S. Sewell
impression produced during his first picture.
He has a likeable personality and genial
smile and is an expert horseman. He sub-
dues a "man-killing" broncho and does
Caat
Phil Stone Tom Tyler
Blendy Betts Billy Bennett
JeR Kopp G. Clayton
Rudy Kopp E, Laidlaw
Isabel Hastingrs Virginia Southern
Dan Slade Al Hueaton
Cyclopa Tom Delmai
Directed by Bob DeLacey.
Length— 5,156 feet.
plenty of fine riding and hard fighting.
There is a real punch in the scene where he
jumps with his horse from a cliff into the
water to rescue the heroine. Virginia South-
ern is attractive and capable in this role,
and little Frankie Darro gives a fine per-
formance as the kid. The remaining roles
are all satisfactorily handled.
"The Wyoming Wildcat"- should prove a
satisfactory attraction where "westerns" are
liked for it contains a good proportion of
all of the elements which have proven their
popularity in pictures of this kind, plus the
appeal of the "kiddie" angle, which will
make it especially alluring to the children.
482
MOVING PICTURE WORLD
December 5, 1925
"Morals for Men'' — Tiffany Productions
Conway Tearle and Agnes Ayres in Interesting
Story Dealing With Double Standard of IMorals
U5ING as the basis for the plot the fact
that the world judges the moral con-
duct of men and women by totally
different standards, Tiffany Productions in
"Morals for Men" is offering a picture that
should prove thoroughly entertaining to the
great mass of theatregoers.
Joe and Bessie living in defiance of the
moral code have sank to the depths. Bessie
believing Joe has taken their meagre savings
leaves him and becomes a manicure, finally
marrying a wealthy chap who turns out to be
stingy and grouchy. Joe saves Marion, a
rich girl, from drowning and eventually
makes good as a civil engineer and marries
her. Eventually Joe and Bessie meet and
Joe in helping her to keep her secret incurs
Marion's jealousy. Bessie is blackmailed by
a former acquaintance and in desperation
Reviewed by C. S. Sewell
decides to tell her husband, but to aid Joe
she accuses Wallace with whom Marion is
preparing to go away. Finally Joe and
Marion are reconciled, but Bessie learns that
the world never forgives a woman who sins
Cast
Joe Strickland Conway Tearle
Bessie Hayes Agrnes Ayrea
Marion Win.slow Aljce Mills
Franlc Itowman Otto Matleson
Harvey Larfein Rol»ert Ober
Leonard Wallace Jolin Miljan
Mary Mary Betli Milford
Based on story, "The lrf>ve Semm," by
Gouvemeur Morris.
Scenario by A. P. Younjfer,
Hirected by Bemie Hynian.
I>cngrtl> — 6,500 feet.
even though she has reformed, and she de-
cides to end it all.
With the assistance of a fine cast featur-
ing Conway Tearle and Agnes Ayres and
containing several other popular players,
all of whom give sincere and forceful per-
formances. Director Bernie Hyman has
made from the Gouvemeur Morris story a
picture that is smoothly developed, filled
with good drama and interest holding from
beginning to end. The leading players have
never done better work and the entire sup-
port ends wholeheartedly into the spirit of
the story. As a result, coincidences and
rather implausible situations are overbalanced
and the majority of spectators will follow
the fortunes of the characters with unabated
interest and find this a pleasing and satis-
factory photoplay.
"Hogan's Alley" — Warner Brothers
Monte Blue and Patsy Ruth IMiller in Film
That Has Wide Variety of Audience Appeal
WITH Monte Blue and Patsy Ruth
Miller in the featured roles, Warner
Brothers is offering "Hogan's Alley,"
a heart-interest action thrill melodrama with
an abundance of comedy relief.
Patsy is the scrappy little daughter of an
ignorant lazy Irishman who lives in Hogan's
Alley. Her sweetheart Lefty a prize-fighter
does not suit her father who wants her to
marry a rich man. Lefty is arrested when
his opponent in the fight fails to regain con-
sciousness. Patsy is hurt and Lefty calls a
swell doctor who takes a shine to Patsy and
invites her and her father to his lodge. He
proves to be a villain. Lefty follows the
train and his car is wrecked by the locomo-
tive. The train runs away, Lefty hires an
aeroplane transfers to the train, knocks out
Reviewed by C. S. Sewell
the villain and stops the engine just before
it runs into a landslide.
Built with the box-office in view it would
seem that the director has attempted to
Cast
Lefty O'Brien Monte Bine
I=atsy Ityan Patsy Rntli Miller
Michael Ryan Wlllard Louis
Dolly Louise Fazenda
Reporter Ben Turpln
O'J^Iurphy Max Davidson
Battllne- Savn<;re FVnnli Hagney
Dr. FVnnlilin fUgcl Barrie
Mother Ryna Mrs. Carr
Story by tSreg-or^- Rogers.
.Scenario l>y Daryl F. Zanuclc.
Directeil by Roy Del Ruth.
Length — «,.'{iO feet.
bring into the plot nearly every angle of
audience appeal. The result is a conglom-
eration of audience hokum that will prob-
ably prove entertaining to a large portion of
the average audience but will seem artificial,
forced and improbable to the discriminating
patrons.
There is an Irish romance, heart interest,
a street fight, the hiding of the hero and
his escape over roofs, his return to aid the
girl and his capture, a snappy prize fight,
more comedy when the ignorant father tries
to step out in society, and the thrill melo-
dram at the climax. All of this material is
of a familiar type and has proved its value.
There are a number of amusing moments, the
heart interest is effective and the thrill stuff
contains a number of effective punches for
the melodrama fans.
"The Scrappin' Kid'' — Universal
Typical Western Touches with More Than Usual
Heart-Interest in Picture Starring Art Acord
ART ACORD'S newest starring vehicle
in his series for Universal is a Western
in which more than the usual stress
has been placed on the building up of the
human interest angles. As usual, however,
there is a goodly proportion of familiar
western atmosphere and action with a climax
involving fine horseback riding over the hills
and plenty of hand-to-hand fighting.
Art appears as a chap who lives along
on a little ranch. During a forest fire he
saves a young girl and her small brother
and sister. Mail bandits who have robbed
a train hide in the hills and finally venture
forth and make Art a prisoner. He escapes
and sends his dog to the sheriff. The bandits
capture the girl and take her to their lair.
Reviewed by C. S. Sewell
Art pursues and fights them, and the sheriff
appears and takes them into custody. Art
wins the girl and a reward to pay off the
mortgage on his ranch.
Cast
mil Bradley Art Acord
Betty Brent Velma Connor
Mike Brent Jimmy Bowdin
Hank I»rince C. E. Anderson
Pote Hendricks Jess Deffenbacli
Slim Hawks Hank Bell
cure Barroncs Edmnnd Cobb
Sheriff Bolton Dudley C. Hendriekr
Story and Scenario l>y E. Richard Schayre
Directed by CliflTord Smith.
Lengrth — 4,004 feet.
Art's role is a congenial one and Velma
Connor is very appealing as the girl. There
are number of good heart-interest scenes
and effective comedy and Art's horse does
some clever stunts. The manner in which
Art takes care of not only the orphans but
a little sick pig and a wounded calf provides
good touches. There is good suspense in the
scenes with the bandits and quite a lot of
pleasing .comedy centering around Art's
mistaking the girl's age and treating her like
a little child. Jimmy Bowden is very good
as the little brother.
Altogether, "The Scrappin' Kid" gets some-
what away from the usual formulas and
should prove pleasing average entertainment
for theatregoers.
December 5, 1925
MOVING PICTURE WORLD
483
"Irish Luck" — Paramount
Tom Meighan's Made-In-Treland Melodrama
Has More Than Usual Allowance of Action
You may not be superstitious, but you'll Reviewed by Epes W. Sargent Tom Donahue, a Fifth Avenue traffic
admit that there is luck in the sham- . ^ „„„„„ • , i i. • * policeman, wins a trip to Ireland in
„ ^1 J • T to the scenes m Killarney, a pleasant mter- ^ ' . tt i i .-i t j
rock, if It IS personally gathered m Ire- , ,• r u i c ■ -i ^ j- a newspaper contest. He looks like Lord
,1 1 r T polation of a bunch of juvenile rooters for ; u i i ui i X.
land. Certainly it was good luck for Tom tu-, „ .i, ^ n u Fitzhugh, nephew of a nobleman, who has
. , , / 1 ■ " T • u T 1 u »^ their favorite cop that gets over well, but , , • r ■„ ■ r r i.-
Me.ghan for hegets m Irish Luck a better ^^^^ ^ cut him out of his will in favor of h.s
vehicle that he has had for a year or two. g^ace, yet, somehow, the picture is On h.s deathbed the Earl longs to
Just why this should be so is not clearly ^^^^ ^^^^^^ j,^^^ Meighan's make up with Fitzhugh. Fitzhugh s sister,
apparent. The plot is trite meldorama. It recent average Gwendolyn, meets Tom and takes him back
has been offered scores of times, and often „„„„ „, , ] „ ,, „„ .„ „ „,„ , to Killarney with her and when Fitzhugh
with much more vivid action. It is not the Cast fails to appear persuades Tom to imperson-
authentic backgrounds, for twice the story Tom Donah ne. ) Thomas Meighan ^tc him and gains the fortune. Eventually
is halted with a travelogue first in Dublin ^orA PitzhuKh ) Tom frees Fitzhugh who has been lured to
J ,, . T7-*ii T-> ^1 • i — IjUdy Gwen€lol5ii Lois Wilson t^.,, , . • ,
and then in Killarney. Both are interesting Douglas Cecil Humphreys Killarney and wins the girl.
and the latter really beautiful. It is not solicitor Claude King- Lois Wilson has seldom been more delight-
the star himself, for he is still the same Karl Emcst Lawford ful than as Gwen. Cecil Humphreys is far
Meighan with the pleasing personality he Doctor Charles Hammond remote from the typical villain, and yet ex-
always affects. It is not the acting of the uncVe s.^B"'car*rickson cellently bad, and Ernest Lawford has a few
cast, for while uniformly good, it is not Denis MacSwincy Charles McDonald powerful scenes as the dying Earl.
startlingly so. Kate MacSwiney Mary Foy There are some finely done double ex-
In a word, you don't know just why you tuised on masraxine story, "An Imperfect im- posures and dozens of scenes of rare
like it, but you do. There is a certain see,?ario by''Thomarx Ger^^^^^^ photographic beauty, but sincere direction,
smoothness to the advancement of the action Directed by victor Heerman. which carries conviction, seems to be the
(when it does advance), a certain conviction Lengrth — 7,oo.s feet. chief merit of the story.
"The Only Thing" — Metro-Goldwyn-Mayer
Eleanor Boardman and Conrad Nagel in Colorful
And Pleasing- Elinor Glyn Story of Ardent Love
IN her newest production for Metro-Gold-
wyn-Mayer, "The Only Thing," Elinor
Glyn is offering a romantic story laid in
a mythical kingdom, based on a story writ-
ten by her and directed by Jack Conway
under her supervision. Eleanor Boardman
and Conrad Nagle are cast in the leading
roles.
Like the majority of her stories, "The Only
Thing" is a story of extremely ardent love
that makes light of seemingly insurmount-
able difficulties to win its ends. There
is no stressing of the sex angles the
whole story centering on the romantic
lines. A handsome and titled English-
man visits a Balkan kingdom and falls
madly in love with a young princess who has
come to marry the elderly, grouchy and ugly
king. He determines to save her even
against her will and so daring and ardent
is his lovemaking that she is about to con-
sent when she determines that duty to the
state comes first. A revolution occurs and
the hero when he finds that death has been
decreed for all aristocrats, who are tied in
pairs and send out to drown in leaky barges,
contrives to be paired with her. A warship
sent by her country saves them and they
find happiness together.
Cast
Princess Thyra Eleanor Boardman
Dnke of Chevenix Conrad IVnKel
Kins' Edward Connelly
Sir Charles iHiuis liayne
GIgrberto Arthur Edmund Carewe
Princess Erek Vera I^ewis
Princess Anne Carrie Clarke Ward
Governess Dale Filler
Gibson IVed Sparks
Prinme Minister Mario Cnrillo
Maid I Mary Hawcs
Story by Eleanor Glyn.
Directed by Jack Conway.
Length — 5,824 feet.
Reviewed by C. S. Sewell
A feature of this production is the remark-
able quality of the photography and the
striking pictorial effects produced in a num-
ber of scenes by the simplicity and scarcity
of the furnishings in the castle scenes and
the striking contrasts in black and white.
The use of black back drops and even black
flooring causes the figure to stand out in
cameo-like relief. Naturally in a story of
this kind there are some large exterior sets
and the revolutionary sequences present op-
portunities for the use of mobs of several
hundred persons.
The romantic angle of the story is pleasing
and will especially delight the romantically
inclined. There are a number of humorous
touches growing legitimately out of the story.
The revolutionary sequences with the rise
of the peasants, the setting up of a raga-
muffin tribunal and the treatment of the
aristocrats strongly suggests the French
revolution but the hero's steam yacht and the
arrival of a modern battleship brings the
action up-to-date.
We have never seen Eleanor Boardman
look more beautiful than she does as the
Princess and certainly Conrad Nagel was
never so handsome as in his court uniform
and wearing a tiny mustache. He is certainly
a sight to make the feminine hearts flutter.
Both give exceptionally fine performances
and the other roles in the large cast are well
handled. Arthur Edmund Carewe appears as
the revolutionary leader, Edward Connelly as
the king and Ned Sparks as the hero's valet.
The story is highly improbable and mani-
festly intended solely to entertain. With its
ardent dashing, sweeping romance, colorful
settings, melodramatic mob stuff and touches
of humor, and the fine acting of the cast it
should accomplish its purpose, and especially
delight the romantically inclined.
"The Big Parade"
(Continued from page 480)
ling of the most spectacular scene with
hundreds of men, guns, wagons, etc., pro-
duce the impression that it is all real, that it
is war as it is, with its horror, tragedy and
grim relentlessness, with its beauty, heroism
and romance.
Truly a remarkable picture, one to fill
the box-office to overflowing, for all, even
the most nervous female will be caught and
transported, along in its majestic sweep.
(lllllllllllllllllllllllllllllllllllllllllllllllllllllillllllllllllllllllllllllllllllllllllllllH^
Look These Over!
Big Parade, The — Metro-Gold-
wyfi-Maycr.
Hogan's Alley — Warner Brothers.
Irish Luck — Paramount.
Morals for Men — Tiffany Produc-
tions.
Only Thing, The — Metro-Gold-
w^-Maycr.
Scrappin' Kid, The — Universal.
U nguarded Hour, ' The — First
National.
Wages for Wives' — William Fox.
Wyoming Wildcat, The — Film
Booking Offices.
iiiiiiiiiiiiiiiiiiiiniiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^
Quick Reference Picture Chart
cKandij, Compact Ir^ormation to Help Ijou u/Lth IJour Bookings, Shominq: JitLe.Stan
di/pe ofStonj, Date ofMouin^J^bcture World Jkui£iv,and Tootcuje on Current Jibns
ARROW
Kind o* Pictur*
Rcvif
Primrose Path (Clara Bow) Melodrama Oct.
Tessie (May McAvoy) Comedy Oct.
Wandering Fires (all-star) Drama Oct.
Oildren of the Whirland (all-star) Crook melodramm ••.«Oct.
Untamed Woman (Leah Baird) Society drama Oct.
Substitute Wife (Norak) Domestic drama Oct.
ASSOCIATED EXHIBITORS
.Sever Say Die (MacLean) Comedy of thrilli Sep.
Cast of Broadway (O. Moore) Police drama ......... \ov.
Price oi a Party (H. Ford) Modem drama ..Oct.
Barriers Burned Away ...Spectacle Dec.
Ill Love Everything? Sex m>!lo Nov.
Battling Bunyan (Barry) Comedy-dr Dec.
(ireatett Love of AU (Beban) Drama Jan.
Bad Company (Tearle) Society drama Jan.
Introduce Me (Douglas MacLean) .Comedy thrilli Uar.
Sky Raider (Logan) Drama
Back tn Life (Patay Ruth MiUer) Drama Feb.
Manhattan Madness (Dempsey-Tayior)... Action melodrama Aug.
Under 'he Rouge (Percy-T. Moore) Crook drama Aug.
His Buddy's Wife (Glenn Hunter) Sentiment drama Aug.
Headlines (Alice Joyce) Sacrifice drama Aug.
Fifty- Fifty (Hampton-L. Barrymore) Drama Aug.
Keep Smiling (Monty Banks) Comedy Aug.
Camille of Barbary Coast (0. Moore- Busch) Drama Aug.
Never Weaken (Harold Lloyd) Reisraed comedy Autf.
CHADWICK PICTURES CORP.
I Am the Man (L. Barrymore) bom. melo Nor.
Flattery (Bowers) Political dr Nov.
Feet
192S
3.. 6.840
10. . 6.800
17.. 6.3(X)
17.. 6.500
24.. 6.300
31.. 6,580
1924
13.. sm>
a.. s,7u
18.. 5,315
27.. 6.236
IS.. 6,000
27 4,718
1925
17.. 6,486
24.. 5.551
21.. 6,710
6A»
28.. 5.628
1.. 5,580
I.. 6,055
1.. 5,226
1.. 5.600
1.. 5,531
1.. 5,400
1.. 5,308
1.. 3,000
1924
1.. 7.60C
8 .. 6,001
1925
3.. 6,ono
2B.. 6.J00
25.. 6.300
4.. 6.200
11.. 5.900
Tomboy (Devore-Rawlinson) Melodramatic com fan.
Midnight Girl (Lila Lee) Drama Mar.
Wizard of Oz (Larry Seroon) Slapstick com Apr.
Man of Iron (L. Barrymore) [>rama July
American Pluck (G. Walsh) Action melodrama July
Unchasfened Woman (Theda Bara) Domestic drama
Some Pun'kins (Oas. Ray) Rural com. -dr
Prince of Broadway (G. Walsh) Action romance
The Bells (I_ Barrymore) Drama
Perfect Clown (Larry Semon) Typical comedy
Blue BInnH (G Walsh) Action romance
Paint and Powder (E. Hammerstein) Staee life drama Oct. 17.. 7,000
EDUCATIONAL FILM CORP.
1925
Don't Pinch (Bobby Vernon) Comedy Apr. 25.. 2,00P
Dome Doctor (Larry Semon) 0>medy At>r. 25.. 2,000
Village School Hodge-Podge May 2.. 1.000
Wide Awake (Lige Cosley) .....Mermaid comedy May 2.. 2.cm
King Cotton Hamilton comedy May 9.. 2,00(
Dragon Alley Juvenile comedy May 9.. 2,008
ftnck Bottom (Bowes) Cameo comedy \fay 9.. I,(XM
Tender Feet (Hiers) Hicrs comedy May 16.. 2,000
Kind of Picture
KeTiew. Fc«
Fares Please (St. John) Mermaid com May 16.. 2,009
Only a Country Lass Novelty May 16.. l.OOt
Wild Waves Cameo comedy May 23.. l.OOB
Balto's Race to Nome Special May 23.. 2,000
Curses (St. John) (imedy May 30.. 2,000
Hello Goodbye (Conley) Mermaid comedy May 30.. 2.000
Two Poor Fish Hurd cartoon May 30.. 1,000
Earth's Other Half Hodge-Podge June 6.. 2,000
Fun's Fun (Bowes) Cameo comedy June 6.. 1,001
Godhopper (Larry Semon) Comedy June 6.. 2,000
Air Tight (Vemoo) Christie comedy June 13.. 2,001
Going Great Mermaid comedy June 13.. 2,000
Wake Up (Bowes) Cameo comedy June 13.. 1,000
Baby Blues Juvenile comedy June 20.. 2,000
Prop's Dash for Cash Hurd cartoon June 20.. 1,000
Call a Cop Christie comedy June 20.. 2,000
Oh, Bridget (Walter Hiers) Hiers comedy June 27.. 2,000
Mexican Melody Hodge-Podge June 1,000
Never Fear (Bowes-Vance) Comedy July 4.. 1,000
I.ewiS'Mann Bout Magazine July 4. . 2,000
Bobby Bumps & Co Hurd cartoon Jaly 4.. 1,000
Below Zero (Lige Conley) Mcrmand comedy July 11.. 2,000
Permit Me (Bowes) Comedy July 11.. 1,000
Waiting (Hamilton) Hamilton comedy July II.. 2.000
Hot and Heavy (Eddie Nelson) Mermaid comedy July 18.. 2,000
Travel Treasures Hodge Podge July 18.. 1,000
Beware Comedy Aug. 1.. 2,000
Look Out Comedy Aug. !.. 1,000
Tourist Tuxedo comedy Aug. IS.. 2,001
Pictorial Proverbs Hodge Podge Aug. 15.. 1,000
Be (ireful (Adams) (Thristie comedy * Aug. Z. . 2,000
Pleasure Bound (Ojnley) J. White prod Aug. 23.. 2,000
Watch Out (Vemon) Christie comedy Aug. 29.. 2.000
Felix the Cat Trifles With Time Sullivan cartoon Sep. 5.. 1.000
Soup to Nuts (Neal Burns) Comedy Sep. 5.. 2.000
Props and The Spirits Pen and Ink Vaud Sep. 5.. 1.000
Off His Beat (Hiers) Comedy Sep. 12. . 2.00C
Wild Beasts of Borneo Animal special Sep. 12.. 2.000
Busts into Business Sullivan cartoon .Sep 19.. 1.000
Fair Warning (St. Tohn) Camedy Sep 19.. 2.000
The Movies (Lloyd Hamilton) Comedy Sep. 26.. 2.000
Felix the Cat Trips Thru ToylanJ Cartoon Oct. 3.. 1,000
In Deep (Bowes) Comedy Oct. 3.. I.tW
A Misfit Sailor (Billy Dooley) Comedy Oct. 3.. 2.000
Dog Daze (Cliff Bowes) Cameo comedy Oct. 10.. I.OOO
Felix Cat on the Farm Sullivan cartoon Oct. 10.. 1.000
Who Which? Cameo comedy Oct. 10.. 1.000
The Story Teller Hodge-Podge Oct. 10.. l.fltlO
Maid in Morocco (Lupino Lane) Omedy Oct. 17.. 2.000
Scrambled Eggs Cameo comedy Oct. 17.. 1,000
Spot Light (Lige Conley) J. White comedy Oct. 17. . 2.000
Babv Be Good Juvenile comedy Oct. 24.. 3,000
A Goofy Gob (Dooley) Comedy Oct. 31.. 2,000
Slippery Feet (Vernon) Comedy Oct. 31.. 2.000
Felix the Cat on the Job Sullivan cartoon Oct. 31.. 1.000
Knicknacks of Knowledge Hodge-Podge Oct. 31.. 1.000
Sweet and Pretty (Cliff Bowes) Cameo comedy Nov. 7.. l.OOt
Fire Away (St. John) Mermaid comedy Nov. 7.. 2.000
Felix, the Cat in the Cold Rush Sullivan cartoon Nov. 7.. l.nrt
(leaning Up (Johnnv Arthur) Comedy Nov. 14.. 2.000
Hot Feet (Bowes) Comedy Nov. 14.. I.Ono
Hot Doegie (Hiers) Comedy Nov. 14.. 2.000
On Edge (Conley) T. White prod Nov. 21.. 2.000
Eats Are West (Felix-cat) Sullivan cartoon Nov. 21.. I.Ono
Slow Down (Bowes) Comedy Nov. 28.. l.flOO
Fr.imed (Hamilton) Comedy Nov. 28.. 2,000
Magical Movies Hodge-Podge Nov. 28.. 1,000
mmmm iiiiiiiiiniiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii iiiiiiiiiiiiniiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiii niiiiiiiHiiiiiiininni nniiiiiinii iiiiiiiiiiiiiiiiiiiniiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiniiiiniiiiiiniiiiiiiiiiiiiiii^^ iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiniiiiiiiiiniiiiiniini'i
About That Buck WeVe Shelling Out
WE'RE getting a good kick out of handing over a dollar for any major error that one of you folks
writes us to point out. The letters are coming along often enough to show that you're taking
real interest in helping us make this the most accurate Chart being published.
But, remember this, pleeise! — Major errors, such as wrong feature footage, a parenthesis left off after
a star name — or a release eliminated as we do cut them out at top of list when we add new releases — those
aren't major errors. They don't work any hardship on exhibitors.
Last week we got three different letters from exhibitors — glad to get 'em. TThey brought out the point
that Paramount's "Golden Princess" footage was away out. One said correct footage was "less than 7,000"
— another gave it from an exchange meztsurement as 6,400, and the third had it 6,502.
So you see, prints differ SOME in diflFerent places — BUT — these boys will get the buck because we were
away up around 8,000, as we got it with the information published with the review of that film. But it shows
you that minor differences are bound to occur — just wise us up when they're REAL ERRORS.
Oh, yes — the New York Paramount office gives ttat footage on "Golden Princess" as 6,546.
.^iiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiw ill! iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiaiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiifliiiiiiiiiiiiiiiiiiiiiii?-
December 5, 1925 MOVING PICTURE WORLD
485
FILM BOOKING OFFICES OF AMERICA
Kind of Picture
Review. Feet
1925
No-GuB Man (Lefty Flynn) Outdoor melo Jan. 17. 4,522
Flashing Spurs (Bob Custer) Outdoor melo J»n. 24 r^|t)^
Youth and Adventure (R. Talmadge) Outdoor melo Jan. 24.. 5.525
Sleeping Cutie Go- Getters Jan. 31.. 2,000
Midnight Molly (Evelyn Brent) Crook drama Feb. 7.. 6.000
Range Terror (Bob Custer) Western Feb. 14.. 4,738
Cloud Rider (Al Wilson) Airplane- thrill „Feb. 21.. 5,070
fimmie's Millions (R. Talmadge) Athletic-stunts Feb. 28.. 5,167
Parisian Nights (Hammerstein-TeUegen).. Drama Mar. 7.. 6,27?
Welcome Granger (Vaughn) Pacemakers Mar. 7.. 2,000
Helping Hand (Aubrey) Comedy .......Mar. 7.. 2,000
llreed of the Border (Lefty Flynn) Western Mar. 14.. 4.930
love's Bargain (Marjorie Daw) Drama Mar. 21.. 6,000
Captain Kidd ....Bray cartoon Mar. 21.. 1,000
Scar Hanan (Yakima Canutt) ..Western Mar. 28.. 6,020
Galloping Vengeance (Bob Custer) Texas Ranger dr Mar. 28.. 5,005
He Who Gets Rapped (Vaughn) Pacemakers Mar. 28.. 2,000
Forbidden Cargo (Evelyn Brent) Melodrama Apr. 4.. 4,850
O. U. West (Lefty Flynn) Western April 11.. 5,000
That Devil Quemado (Thomson) Thrill western Apr. 18.. 4,720
Merton of the Goofies Pacemakers Apr. 18.. 2,000
Lilies of the Streets (V. L. Corbin) Hum. Int. melo Apr. 25.. 7,216
White Fang (Strongheart-dog) Drama May 2.. 5,800
Tearing Through (R. Talmadge) Stunt melodr May 9.. 4,714
Great Decide Pacemakers May 9.. 2,000
Fast Male Pacemakers May 9.. 2,000
Texas Bearcat (Bob Custer) Western drama May 16.. 4770
Speed Wild (Flynn) Melodrama May 23.. 4,700
Alias Mary Flynn (Brent) Regeneration melo May 30.. 5,550
Drusilla With a Million (Mary Carr) Human Interest dr June 6.. 7,391
Fighting Demon (R. Talmadge) Thrill drama June 6.. 5,470
Three Bases East Pacemakiera June 6.. 2,0(X)
White Thunder (Yakima Canutt) Western June 13.. 4,550
If Marriage Fails — ? (Logan-Brook) Domestic drama June 13.. 6,000
Navy Blue Days (Stan Laurel) Comedy June 13.. 2,000
Bandit's Baby (Fred Thomson)^ Western comedy drama Tune 20.. 5,291
Smooth as Satin (Brent) ' Crook drama July 4. 6,043
Human Tornado (Canutt) Action western July 4.. 4,472
The Bloodhound (Bob Custer) Mounted police July 11.. 4,800
That Man Jack (Bob Custer) Action western July 25.. 5.632
The Sleuth (Stan Laurel) Comedy July 25.. 2,000
What Price Gloria? Pacemakers July 25.. 2.000
Wild Bull's Lair (Fred Thomson) Typical western Aug. 8.. 5,280
Don Coo Coo ((Vaughn O'Hara) Pacemakers Aug. 8.. 2,000
Dr. Pyckle and Mr. Pride (Laurel) Comedy Aug. 8.. 2,000
Lady Robinhood (Evelyn Brent) Bandit melodr Aug. 15.. 5,580
Isle of Hope (R. Talmadge) Sea-adventure-thrill Sep. 5.. 5.800
Let's Go, Gallaglicr (Tom Tyler) Action western Oct. 10.. 5,182
Keeper of the Bees (all star) Drama Oct. 17.. 6,712
Three Wise Crooks (E. Brent) Crook drama Oct. 17.. 6,074
How the Elephant Got It's Trunk Bray cartoon Oct. 17.. 1,000
Ridin' the Wind (Thomson) Western action dr Oct. 24.. 7,518
Adventures of Mazie (Vaughn) Comedy series Oct. 24.. 2,000
Last Edition (Ralph Lewis) Stromberg action Oct. 31.. 6,400
Wall Street Whir (R. Talmadge) Stunt comedy-drama Nov. 7.. 6.000
Mazies Won't Tell Mazie series Nov. 14.. 2,000
Constant Simp Mazie series Nov. 14.. 2,000
Or What Have You? Mazie series Nov. 14.. 2,000
No Man's Law (Custer) Action western Nov. 21.. 4,042
So's Your Old Man Mazie series Nov. 21.. 2,000
All Around Frying Pan (Thomson) Action western Nov. 28.. 5,519
How the Camel Got His Hump Bray cartoon Nov. 28.. 1,000
FIRST NATIONAL
Classmates (R. Barthelmess) Drama Nor.
Christine of the Hungry Heart (Vidor) Drama Nov.
Silent Watcher (Glenn Hunter) , Drama Oct.
Love's Wilderness (Griffith) Drama Dec.
Idle Tongues (Marmont) Comedy-drama Dec.
Sundown (all-star) , Western mc Oct.
The Only Woman (N. Tadmadge) . Domestic dr. Nov.
Inez from Hollywood (Nilsson-Stone-Astor) Heart interest Dec.
FriTokms Sal (O'Brien-Busch- Alexander).. Western melo. Jan.
So Big (C. Moore) Drama Tan.
If I Marry Again (Doris Kenyon) .., Drama Jan.
A Thief in Paradise (Doris Kenyon) Melodrama Jan.
As Man Desires (Sills-Dana) Melodrama Jan.
Enticement (Mary Astor) Drama Feb.
The Lady (Norma Talmadge) Emotional dr. Feb.
Her Husband's Secret (Horeno-MUIer) Sentiment-dr > Feb.
Quo Vadis (Emil Jennings) Special Feb.
Lost World (C^onan Doyle story); Special Feb.
New Toys (Bart'.itlmess) Comedy-drama Feb.
Playing With Souls (Jacqueline Logan). .. Drama Mar.
Odk Year to Live (Pringle) Drama "Ur.
Learning to Love (C. Talmadge) Comedy-dr Mar.
Heart of a Siren (La Marr) Drama , Mar.
Sally (C. Moore-Leon Errol) Stage succesi .; Mar.
Declasse (Corinne Griffith) Society dr Apr.
One Way Street (Lyon-Nilsson) ...Society dr Apr.
Mt Son (Naziraovs) v Emotional dr Apr.
I Want My Man (Sills-Renvon't Drama Apr.
His Supreme Moment (B. Sweet) Romantie dr Aor.
Chickie (Mackaill) Drama May
Soul Fire (Barthelmess) .Emotional dr. May
The Talker (Nilsson-Stonc) Human Interest dr Vlay
Necessary Evil (Lyon- Dana) Drama ....May
last a Woman (Windsor-Tearlel Drama June
Desert Flower (C. Moore) Comedy drama June
White Monkey (LaMarr) Society drama June
Makln* of O'Mallev f«:;no Police romnnce July
Lady Who Lied (Stnne-Valli-Naldi) Algerian drama July
Msrriaer Whirl (Torinne Griffith) Drama ........July
Half Wav (^ri (Doris Kenyon) Melodrama Aog.
Fine Clothes (Stone- Marmont-Grlffith) — Comedy drama ..Aug.
Winds of Chance (A. Q. Nilsson) Klondike drama Aug.
Her Sister From Psris (C. Talmadge) Sprightly comedy Sep.
Live Wire (Johnny Hlnes) Comedy feature Sep.
fHrk An»e' fVilms B«okv>v , .„,.... .Drama !?ei>.
Graustark (Norma Talmadge) Romance Sep.
Shore Leave fBarthelmess)... Sailor drama Oet
What Fools Men (Lewis Stone) Domestic drama Oct.
1934
29.
1.,
18..
20..
27.,
25..
8..
13.,
1925
17..
17.,
24..
24..
31.,
7..
14..
21..
28..
28..
28..
7..
7..
7..
21..
28..
4..
4..
18..
18..
25..
»..
16..
23..
23..
6..
13..
13..
*..
18..
25..
I..
IS..
29..
5..
12..
W..
3..
10..
6,965
7,500
7.5311
6.900
5,300
8,641
6,770
6,919
7.307
8,501
?.itl
7.231
7,790
6.224
i^m
6,150
9,000
9.700
7,363
5.831
6,064
6.099
6700
8,SM
7.869
5,600
6.552
6.173
7767
8,262
7.861
6,307
6..16'
6.837
6.121
7,571
7.I1I
7.(172
f,m
t,m
9.554
7.255
7,000
7.311
5.900
<.856
7,349
Kind oi Picture Keview. F»e»
Knockout (Milton Sills) Prizefight drama Oct. 10. . 7,450
Pace That Thrills (Lyon-Astor) Drama Oct. 24.. 6,911
Why Women Love (Blanche Sweet) Sea melodrama Oct. 31.. 6,570
New Commandment (Sweet-Lyon) Romantic drama Nov. 7.. 6.980
BeaiUiful City (Barthelmess) Melodrama Nov. 14.. 6,468
Classified (C. Griffith) Newspaper comedy-dr Nov. 14.. 6,927
Scarlet Saint (Astor-Hughes) Drama Nov. 21.. 6,880
FOX FILM CORP.
1924
The Bull Fight Educational Nov. 15.. 1,000
My Husband's Wives (Mason- Washburn).. Comedy-dr Nov. 22.. 4,509
Paul Jones, Jr Van Bibber com Nov. 22.. 2,00J
Finger Lakes Instructive Nov. 22.. 1,000
Brass Bowl (Edmund Lowe) Adventure dr Nov. 29.. 5,861
Stolen Sweeties (Monkeys) Comedy Nov. 29.. 2,000
Salt of the Earth Educational Nov. 29.. 1,001
(jerald Cranston's Lady (James Kirkwood). Domestic dr Dec. 6.. 6,074
Masked Marvel (Parrott) Comedy Dec. 6.. 2,008
The Roughneck (George O'Brien) Melodrama Dec. 13.. 7,619
The Burglar Van Bibber Dec. 13.. 2,000
Man Who Played Square (Jones) Western drama Dec. 20 . 6,700
1925
Deadwood C^ach (Mix) Western drama Jan. 10.. 6,346
Uick Turpin (Mix) ..L.nglisb drama Feb. 7.. 6,716
Arizona Romeo (Jones) Western drama Jan. 31.. 4,694
Curlytop (Mason) Melodrama Jan. 10.. 5,828
Gold Heels Race track dr Feb. 7.. 6,U2l)
The Dancers Drama Jan. 24.. 6,656
The Folly of Vanity Dramatic fantasy Feb. 14.. 5,258
In Love With Love Comedy drama Jan. 3.. 5.677
Stardust Trail (Mason) Melodrama Mar. 7.. 4,686
Scuttlers (W.Farnum) Western drama 4,686
Roaring Lions at Home Sunshine com. Jan. 3.. 2,000
Uncommon Oay Educational Jan. 3.. 1,000
Up On the Farm (Lee Moran) Comedy Ji,n. 3.. 2,000
The Violin Speaks Educational Jan. 10.. 1,000
Dangerous Curves ^ Comedy Jan. 10.. 2,000
Milk Bottle Bandits Comedy Jan. 10.. 2,000
Ports ot Call (E. Lowe) ...Regeneration dr Jan. 24.. 5,500
Sleep Walker (Sid Smith) Comedy Jan. 24. ..2,000
Hell-Roaring Range Educational Jan. 24.. 1,000
Corsica the Beautiful Educational Jan. 31.. !,OUC
Nobody Works But Father Slapstick Feb. 7.. 2,000
Trail Rider (Jones) Western Feb. 21.. 4,752
Man Without a Country (all-star) Special Feb. 28.-10,000
Scarlet Honeymoon (Shirley Mason) Romantic com.-dr Mar. 14.. 5,080
Mysterious Stranger Comedy Mar. 14.. 2,000
Riders of the Purple Sag* (Mix) Western Mar. 21.. 5,578
House of Flickers Imperial com Mar. 21 . 2UjC
Gold and the Girl Uones) Western Mar. 28.. 4,512
Amateur Detective Van Bibber Mar. 28.. 2,000
Hunted Woman (Seena Owen-Earl Schenck)Curwood dr Apr. 4.. 4,954
Butterfly Man (Sid Smith) Comedy Apr. 4.. 2,000
From Mars to Munich , "arieties" Apr. 4.. 1,000
Marriage in Transit (E. Lowe) Secret service dr A_pril 11.. 4,800
Where the Waters Divide "Varieties" Apr. 25.. 1,000
Rainbow Trail (Mix) Zane Gray westn May 2.. 5,251
She Wolves (Rubens-Mulhall) Drama May 9.. 5,783
Neptune's Stepdaughter Comedy May 9.. 2,000
Wings of Youth (Bellamy-Clayton) Modem life dr May 9.. 5,340
Cxmceming Cheese Varieties May 9.. 1,000
Kiss Barrier (Lowe) Romantic drama May 2i.. 5,000
White Paper Varieties May 23.. 1,000
^apa's Darling Sunshine comedy May 23.. 2,000
Scandal Proof (Shirley Mason) Drama June 6.. 4,400
Scientific Husband Sunshine comedy June 6.. 2,<)00
Everyman's Wife (Hammerstein-Rawlin-
son) Domestic drama Tune 13.. 4,365
Honeymoon Limited (Lee Moran) Comedy June 13.. 2,000
Lightnin' (all star) Famous stage drama Aug. 1.. 8,050
Lucky Horseshoe (Tom Mix) Romantic western Aug. 29.. 5.000
Kentucky Pnde (star cast) Race horse drama Aug. 29.. 6.597
A Business Engagement Helen and Warren Aug. 29.. 2,000
Shoes O. Henry series Aug. 29.. 2,000
Sweet Marie Imperial comedy Aug. 29.. 2.000
The Wrestler Van Bibber Aug. 29.. 2,000
Sky Jumper Van Bibber Aug. 29.. 2.000
My Own Carolina Varieties Aug.
The West Wind Varieties Aug.
The Wheel (H. Ford-Oaire Adams) Human Int. melo Sep.
Big Game Hunter Van Bibber Sep.
Havoc (George O'Brien) War drama Sep.
On the Go (Sid Smith) Comedy Sep.
Timber Wolf (Buck Jones) Western com.-dr Sep
With Pencil, Brush and Chisel Varieties Sep
Fighting Heart ((Jeorge O'Brien) Prizefight drama Sep.
Cuba Steps Out Varieties Sep.
Love and Lions Imperial comedy Sep.
Thank You (George O'Brien) Comedy -drama Oct.
On the Go (Sid Smith) Imperial comedy Oct.
Thunder Mountain (Bellamy) Mountain drama Oct.
Cloudy Romance Comedy Oct.
The Sky Tribe Magazine Oct.
Toiling For Rest Varieties <^rt.
Winding Stair (Rubens-Lowe) Romantic melo Oct.
Heart Breaker (Sid Smith) Imperial comedy Oct.
Durand of the Bad Lands (Jones) Action western Oct.
Everlasting Whisper (Mix) Action-outdoor Oct.
Lazybones (Buck Jones) Human interest drama Oct.
Transients in Aircadia O- Henry story .....Oct.
An Abroad Helen & Warren Oct.
East Lynne (Rubens-Lowe) Famous play Nov.
Peacemakers Helen St Warren Nov.
When the Door Opened (star cast) Curwood Canadian Nov.
Control Yourself (Sid Smith) Imperial comedy Nov.
River Nile Varieties Nov.
1,000
1,000
7,264
2.000
9.2U
2.000
4.809
1. 000
6.978
1.000
2.000
3.. 6.900
3.. 3.000
10.. 7.500
10.. 2.000
10.. 1.000
10. . 796
17.. 7.500
17.. 2.000
24.. 5.844
31.. 5.611
31.. 7.234
31.. 2.ft.X)
31.. 2.<m
7.. 8.975
7.. ?nno
28.. 6.515
28.. 2,000
28.. 1.000
METRO-GOLDWYN-MAYER
1924
Revelation (Dana) Drama Tulv 5.. 8.753
Recoil (BIvthe-Hamilton) Drama , Tuly 12.. 7.089
Wine of Youth (all star) Drama Tuly 26.. 6.M1S
■Uong C*me Ruth (Dana) Comedy-dr ......Aug. 2. . S.16I
"Jed Lilv (Bennrtt-Novarro) Drama A«i». 6VI^
■dinners in Silk (Menjou-Bnardman) Drama Aag. 30.. S.7VI
Clrcc. The Enchantress (Murray) Drama .^ep. 13.. 6.882
His Hour (Pringle) Drama
. Sep. 20. . 6,300
486
MOVING PICTURE WORLD
December 5, 1925
tContinittd from prtc*dUtg ft*)
Kind of Pictnn
Kind ot net arc
Kerlcv. Fcc\
Eeriew. Feet
One Night in Rome (L. Taylor) Comedy -dr Sep.
Navigator (Keaton) Comedy Sep.
Batidolero (all star) Drama Oct.
The Snob (all «tar) Drama Nov.
He Who Get* Slapped (Chaney) Drama Nov.
Silent Accuser (Peter, the Great) Dog drama MoT.
Married Flirts (all-star) Drama Oct.
Romola (Lillian Gish) Kamoua novel Dec.
Greed (Von Stroheim prod.) Special Dec.
So Thi» Is Marriage (all aUr) Comedy-dr Jan.
Chu Chio-Chow (B. Blythe) Spectacle Feb.
Wife of t'je Centaur Drama Jan.
Dixie Handicap (Windsor- Keenan) Drama Jan.
Cheaper to Marry (AU Star) Drama Feb.
Excuse Me (Shearer- Nagel) Farce-comedy Feb.
Monster (Chaney-Olmsted) Weird com.-dr Mar.
Daddy's Gone a Hunting (Marmont) Pathos drama Mar.
Lady of the Night (Norma Shearer) Underworld dr ....Mar.
Denial (Claire Windsor) Drama Mar.
Seven Chances (Keaton) Comedy Mar.
Confessions of a Queen (Terry-Stone) Mythical romance Apr.
Way of a Girl (Boardman) Thrill-comedy April
Man and Maid (Lew Cody) ...Elinor Glyn prod.... Apr.
Proud Flesh (Eleanor Boardman) ..Romantic com Apr.
Prairie Wife (Rawlinson-Devore) Domestic dr May
Zander the Great (Marion Davies) Human Interest May
Sporting Venus (Sweet) Romantic drama May
White Desert (Windsor-O'Malley) Snow-R.R. drama July
Pretty Ladies (Pitts-Moore-Pennington). . Human int. dr July
Slave of Fashion (Norma Shearer) Drama Aug.
Never the Twain Shall Meet (Stewart) South Sea com. Aug.
Unholy Three (Lon Chaney) Drama Aug.
Sun-Up (Starke- Nagel) Mountam tragedy Aug.
Merry Widow (Mae Murray) Romantic drama Sep.
Mystic (Pringle-Tearle) Fake spiritualism Sep.
The Circle (E. Boardman) Drawing room comedy ..--Oct.
Great Divide (all sur) .Drama Feb.
Rag Man ((>>gan) Omedy-dr Mar.
Beauty Prize (Dana) Comedy-dr Oct.
Tower of Lies (Chaney-Shearer) Drama of pathos Oct.
Exchange of Wives (Boardman Married life com Oct.
Midshipman (Ramon Novarro) Naval com.-drama Oct.
Go West (Buster Keaton) Burlesque western Nov.
Lights of Old Broadway (Davie;s) Old N. Y. drama Nov.
Old Clothes (Coogan) Typical feature Nov.
Bright Lights (Chas. Ray) Type com-drama Nov.
27.. 5,883
13.. £.558
n.. 6.904
8.. 6.513
15.. 6,613
22.. 5,883
25.. 6.765
13.. 10,875
20.-10,067
1925
3.. 6.300
21.. 6,408
17.. 6,586
10.. 6,905
14.. 5,921
7.. 5,084
7.. 6,435
7.. 5,851
14.. 5.441
21.. 4791
28.. 5,113
4.. 5,809
11.. 5,000
18.. 5,307
25.. 5770
16.. 6,487
16.. 6,844
23.. 5,958
18.. 6.464
25.. 5,828
1.. 5,906
8.. 8,143
15.. 6.948
29.. 5.819
13. .10,027
12.. 5,147
3.. 5,511
21.. 7,811
14.. 5,908
11.. 5.750
10.. 6,849
17.. 5,300
31.. 7,498
7.. 6.256
14.. 6,437
21.. 5,915
28.. 6,260
Lord Jim (Marmont) Malay locale dr Nov. 28.. 6703
Stage Struck (Swanson) Comedy feature Nov. 28. . 6.691
PARAMOUNT
Tomorrow's Love (Ayrea) Divorce com-dr Jan.
East of Suei (Negri) Drama Jan.
Miss Bluebeard (Daniels) ....The stage succeaa Feb.
(rtlden Bed (LaRocque) Drama of classes Jan.
Man Must Live (Dix) Newspaper romance Feb.
Coming Through (Meighan) New type Meighan story. .Feb.
The Devil's Cargo (Starke) Drama of Old California .. Feb.
Top of the World (Nilsson-Kirkwood) Africa and England Feb.
The Swan (Menjou- Howard) Stage success Mar.
Contraband (Wilson-Noah Beery) Bootleg drama Apr.
Madame Sans Gene (Swanson) ....World Famous drama May
Thundering Herd (Holt- Wilson) Buffalo stampede Mar.
Forty Winks (Dana-Roberts-(3riffith) Comedy Feb.
C^wse Hangs High (Cruze production) Typical Mar.
New Lives for Old (Compaou) Drama Mar.
Salome of the Tenements (Jetta Goadal) ... Drama Mar.
Too Many Kisses (Richard Dix) Comedy Mar.
Dressmaker From Paris (Leatrice Joy). ..Drama Mar.
Air Mail (feature east) ..•.Melodrama . >.Mar.
Grass Drama April
Sackcloth and Scarlet (Alice Terry) Drama .April
Men and Women (Dix) Feature April
Kiss in the Dark (Menjou) ■ Romantic com. Apr.
Charmer (Pola Negri) Romantic dr Apr.
Coit <A the West (Moore- Bennett) Westn Rom. oom. Apr.
Adventure (Moore-Starke- Beery) Jack London dr May
Crowded Hour (Bebe Daniels) Drama May
Night Club (Raymond Griffith) Farce-comedy May
Shock Punch (Richard Dix) Comedy -drama May
Welcome Home (Cruze Prod.) Domestic com-dr Maf
Old Home Week (Meighan) Comedy June
Any Woman (Star cast) Comedy drama June
Little French Girl (Mary Brian) Drama June
Are Parents People? (Betty Bronson) Domestic problems June
Eve's Secret (Betty Compson) Romantic drama June
Beggar on Horseback (all star) Imaginative June
Manicure Girl (Daniels) Drama June
Lost— A Wife (Menjou) Sophistk»ted com July
iight of Western Stars (Holt) Vivid west dr July
Paths to Paradise (R. (Wffith) Whirlwind comedy July
CIrounds (or Divorce (Vidor) Drama July
Lucky Devil (Richard Dix) Auto race comedy July
Night Life of New York (AU-itar) Comedy-drama July
Marry Me (Vidor) Small town idyl July
Street of Forgotten Men (all »tar) Bowery drama Aug.
Not So Long Ago (Betty Bronson) Drama Aug.
Rugged Water (Lois Wilson) Drama Aug.
Trouble With Wives (Vidor) Farce comedy Aug.
Wild. Wild Susan (Bebe Daniels) Farce comedy Aug.
Wild Horse Mesa (Jack Holt) Zane Grey dr. Aug.
The Wanderer (all star) Prodigal son epic Sep.
Man Who Found Himself (Meighan) Crook drama Sep.
Coast of Folly (Swanson) Society drama Sep.
In the Name of Love (Cortez-Nissen) C'miedy drama 5ep.
(lolden Princess (Betty Bronson) Brrt Harte western Sep
Pony ExpreO (Cruze productif • Er:" of west Sep.
A Sion of His Father (Bessie Love) Wettcrn drama Oct.
A Regular Fellow (R. GrifTith) Typical comedy Oct.
Vanishing American (Dix-Wilson) Indian spectacular Oct.
Flower of the Night (Negri) Drama Oct.
t.overs in Quarantine (Daniels) Farce-cr.medy Oct.
Best People (Star cast) Society comedy Nov.
King on Main Street (Meniou) Comedy Nov.
Seven Keys to Baldpate (McLean) G. M. Cohan play Nov.
Srooms (Bessie Love) W. DeMille prod Nov.
New Br, _ ,
Ancient Highway (Holt-Dove) Lumber camp dr.
Nov.
192S
/A.. 5,903
17.. 6.821
14.. 6,453
31.. 8,584
7.. 6.116
21.. 6,522
21.. 7,980
28. . 7,167
14.. 5.889
4.. 6,773
2.. 9,994
7,187
14.. 6,293
a.. 6,186
7.. 6,796
7.. 7,017
14.. 5750
a.. 7,m
28.. C9ir
11.. 6.000
11.. 6732
11.. 6MS
18.. 5,767
18.. 6.076
25.. 6,777
2.. 6,6Ca
9.. &55a
16.. 5721
23.. 6,151
SC.. 5,909
6.. 6,780
13.. 5,963
13.. 5,628
20.. 6.586
20.. 6.205
20 .. 6,874
27.. 5,959
4.. 6,420
4.. 6,850
11.. 6,741
11.. 5,692
18.. 5.935
25.. 6.908
25.. 5,526
1.. 6.366
8.. 6.943
8.. 6,015
IS.. 6,489
22.. 5774
22.. 7,164
5.. 8.173
5.. 7,298
12.. 7.001
la.. 5,904
19.. 8,584
28. . 9.929
10. . 6.925
17.. 5.027
24.. 10.06.1
31.. 6.374
31.. 6.570
7.. 5,70u
7.. 6.224
14.. 6,048
14.. 5,443
21.. 7,506
PATHE
1925
28.. 1.000
28.. 1,000
28.. 2,000
28.. 2,000
7.. 1,000
7.. 2,000
7.. 1,000
7.. 2,000
Plain and Fancy Girls (Chai. Chase).. ....Comedy Feb.
aean-Up Week Terry cartoon ...Feb.
Haunted Honeymoon (Glenn Tryon) Comedy Feb.
Raspberry Romance (B«n Tarpin) Comedy Feb.
Neptune's Nieces Sportligbt —
Bashful Jim (Graves) Mack Sennett com Mar.
In Dutch Terry cartoon Viar.
Dog Days Our Gang Mar. ...
Percy (Charles Ray) ."Typical dr Mar. 14.. 6^000
Should Husbands Be Watched Comedy .Mar. 14.. 1,000
Hard Boiled (CThase) .....Comedy .Mar. 14.. 2,000
Jungle Bike Riders Terry cartoon Mar. 14.. 1,000
Excuse My Glove Spat Family Mar. 21.. MW
Giddap (Billy Bevan) Comedy Mar. 21.. 2.101
Traps and Troubles Sportlight Mar. 21.. 1,881
Pie Man Terry cartoon Mar. 21.. l,wtt
Zowiel Strrcoakopik Mar. 21.. 1,001
At the Zoo Terry cartoon ..Mar. 28.. 1,000
Is Marriage the Bunkf (Chase) ...Comedy Mar. 28.. 1,000
Plam Qothes (Langdco) Comedy Mar. 28.. 2,000
Sailor Papa (Tryon) Comedy Mar. 28.. VM
Breaking the Ice (Graves) Comedy Apr.
Love Bug Our Gang Apr.
Housing Shortage Terry cartoon Apr.
Marriage Circus (Tnrpin) Sennett com.
Bad Boy (Chase) Comedy
4.. 2,000
4.. 2,000
4.. 1,000
April 11.. 2,000
April 11.. 2,000
Are Husbands Human? (Findlayson) Comedy April I].. 1,(0)
Sunken Silver (Ray-MiUer) Serial Apr. 18.. lOep
Lion's Whiskers Seimett com. Apr.
Hold My Baby (Glenn Tryon) Comedy Apr.
S-O-S Terry cartoon Apr.
Adventures of Adenoid Terry cartoon Apr.
Deep Stuff Terry cartoon Apr.
Beauty Spots Sportlight Apr.
Remember When (Langdon) Cimedy Apr.
Shootin' Injuns ....Our Gang oom May
Big Red Riding Hood (Chase) Comedy May
Sporting Judgment ..Sportlight May
He Who Gets Smacked Sennett comedy ..May
Permanent Waves Terry cartoca May
Ixnking For Sally (Chaac) Comedy May
Grief m Bagdad Comedy May
Darkest Africa Terry cartooo May
Wild Papa Spat Family May
Skinners in Silk Seimett com. May
Fast Worker Terry cartooo May
Luna-cy Stereoskopik May
Tell it to a Policeman (Tryon) Comedy May
Sure Mike (Martha Sleeper) Cxnnedy May
Echoes From the Alps Terry cartoon
Good Morning Nurse... Sennett comedy ..
"Dudp Ranch" Days Sportlight
Ask Grandma Our Gang comedy
2,000
2,000
1,000
1,000
1,000
1.000
2.000
2,000
1,ODO
1.W0
2,000
1,000
2,000
1.000
1,000
2,000
16.. 2,000
16.. 1,000
16.. 1,000
23.. 2,000
. 23.. 1,000
May 23.. I.OOD
May 30.. 2,000
-Hay 30.. 1,000
May 30.
M.
25..
25..
25..
25..
25..
25..
2..
2..
2..
2..
2..
9..
9..
9..
16.
What Price <3oofy? (Chas. Chase) Comedy Jun^ 6
Horace Greeley, Jr. (Langdon) Burlesque June 6.
The Runt Terry cartoon June 6.
Royal Four-flush Spat Family June 13
Super-Hooper-Dyne Lizzies Sennett comedy June 13
Riders of the Kitchen Range Comedy June 13
End of the World Terry cartoon June 13.
Thundering Landlords (Tryon) Comedy June 20.
Twinkle-Twinkle Sportlight June 20.
Runaway Balloon Terry cartoon June 20
Play BaR (ABene Xay-MIIler) Serial June 27 „.
Official Officers Our Gtng com June 27.. 2,000
In the Grease (Jim Findlayson) Comedy Tune 27.. 1000
Animal Celebrities Sportlight June 27 I'OOO
Isn't Life Terrible? (Chase) (Comedy July 4.. 2,000
Wine, Women and Song Terry cartoon July
(phasing the Chaser (Findlayson) Comedy July
Sherlock Sleuth (Stone) ".....Star comedy July
The White Wing's Bride (Langdon) Comedy July
2.000
2.000
2.000
1,000
2.000
2,000
1,000
1.000
2.000
1,000
1.0DO
10 ep.
Ough I Stereoskopik
I.eaming How Sportlight
Dad.'y Goes a-Cimnting (Tryon) Comedy
Sneefc.'tig Be«zers Sennett comedy
For Lo-e of a (Jal Terry cartoon .
When K,»n Were Men Terry cartoon
July
July
July
July
July
July
College comedy Tulv
Our Clang comedy July
" ■ July
The Fresh.-nan (Harold Lloyd)
Boys Win b«- Boys
Cupid's Boots v'Vaves) Comedy
Why Kids Leav& Home Sportlight
Bugville Field Day Terry cartoon .
A Yam About Yam , Terry cartoon .
Teo for Two (Alice Day) Sennett comedy
Innocent Husbands (Chase) Comedy
Kivalina of the Ice Lands Cskimo life
Bubbles Terry cartoon ..
Iron Nag ..Sennett comedy
Sons of Swat Sportlight Aug.
Tame Men and Wild Women (A. Stone) (Sjmedy Aug.
Lucky Stars (H. Langdon) Comedy Aug.
Mary, Queen of Tots Our Gang Ang.
Vven Aires of Sport Sportlight Ang,
Butter Fingers (Bevan) Comedy
Cold Turkey (Alice Day) Comedy
4.. 1,000
4.. 1,000
11.. 2,000
11.. 2.0«
II.. 1.000
11.. 1.000
18.. 2.000
18.. 2.000
18.. 1,000
18.. 1,000
25.. 6.883
25.. 2,000
2.000
1.000
1.000
1.000
2.000
2.000
».. 1,000
8.. 2.000
8.. 1.000
15.. 1.000
22.. a,oai
a.. 1.008
. IS.. 1,000
Aug. 29.. 2.000
Aug. 29.. 2.O0O
July
July
Aug.
Ang.
Ang.
July
Aug.
Ang.
The Window Washers Terry
Over the Plate Terry cartoon Aug. 29
A Runaway Taxi Stereoskopiks Sep. 5.
Barrier Busters Sportlight .Sep. S.
Barnyard Follies Terry cartoon Sep. 5.
Wild West (J. Mulhall-H. Ferguson) Circus serial Sei. 12.
No Father to Guide Him (Chase) Omedy Sep.
Madame Sans Jane (Findlayson) Comedy Sep.
Ugly Duckling Terry cartoon ."?ep
Smnewhere in Somewhere Comedy of war zone Sep
Big Kick (Engle-Mohan) Fight comedy Sep.
Your Own Back Yard Our Gang Sep.
Hungry Hounds Terry cartoon Sep.
Nuts and Squirrels Terry cartoon Sep.
Moonlight and Vfoae* (Clyde Cbok) Comedy Oct.
Outings for All .Sportlight 'Jet.
I.ion and the Monkey Terry cartooa .>ct.
Caretaker's Daughter (Chase) Comedy Oct.
Hero Wins Terry cartoon Oct.
cartoon Aug, 29.. 1.000
~ 1,000
1,000
1,000
1.000
10 ep.
It., xm
13.. XOOB
19.. 1.000
19.. 2.000
26.. 1.000
26.. 2.000
26.. 1.000
26.. 1.000
3.. 2.000
3.. i.noe
.t.. i.ono
10. . 3.000
10.. 1,000
December 5, 1925
MOVING PICTURE WORLD
487
Kind of Picture
Review, reel
Kind of Picture
Love and Kisses (Alice Day) Sennett comedy Oct.
Solid Ivory (Mohan- Engle) Comedy Oct.
Oever Feet Sporthght Oct.
Cuckoo Love (Tryon) Comedy Oct.
Good Morning, Madam (Graves) Comedy Oct.
Air Cooled Terry cartoon Oct.
All Wool (Earl Mohan) Roach comedy Oct.
aoser than a Brother Terry cartoon Oct.
A Punch in the Nose Roach comedy Oct.
A Sweet Pickle Sennett comedy Oct.
Dangerous Curves Behind Sennett comedy Oct.
Better Movies Our (Jang Oct.
Wild Cats of Paris Terry cartoon Oct.
Honor System Terry comedy Nov.
Should Sailors Marry (Cook) Comedy Nov.
Amundsen Polar Flight Specialette Nov.
Papa, Be Good (Tryon) Comedy Nov.
Soapsuds Lady (Alice Day) Comedy Nov. 21.
Great Open Spaces Terry cartoon Nov. 21.
Uneasy Three (Chase) Roach prod Nov. 28.
Take Your Time (Graves) Terry cartoon Nov. 21.
More Mice Than Brains 'cry cartoon , Nov. Zl.
Laughing Ladies (star cast) ' nmedy Nov. 21.
A Day's Outing Terry cartoon.^..... Nov. X.
Garden of Gethsemane Pilgrimage of Palestme....Nov. X.
Walloping Wonders Sporthght Nov. 28.
PRINCIPAL PICTURES
Uiten Lester (all-atar) Comedy-dramm May
Oaring Youth (Daniels) Comedy-drams May
Daughters of Pleasure (Prerost) Drama ., May
Masked Dancer (H. CHiadwick) ..Mystery drama May
Good Bad Boy (Joe Butterworth) Comedy-drama June
Captain January (Baby Peggy) Sea story July
deien's Babies (Baby Peggy) Comedy-drama
Mme With Iron Door (all-star) Adventure drama Dec.
2,000
1,000
1,000
2,000
2,000
. 1,000
. 1,000
1,000
2,000
2,000
2,000
2,000
1,000
1,000
2.nno
2.6S3
2,000
2,000
1,000
1,000
2,000
2,000
1,000
2,000
1,000
1,000
1924
10.. 6,242
17. . 5,975
24.. 6,000
31.. 4,987
7.. 5,198
12.. 6,194
8e Creation of Brian Kent Drama
.Mar.
27.. 7,800
1925
14.. 6.878
PRODUCERS DISTRIBUTING CORP.
1924
a..
28..
10..
25..
11..
25..
1..
Lightning Rider (C^arey) Western Jun.
What Shall I Do? (Mackaill) Drama Jm-
Legend of Hollywood (Marmont) Drama J»n-
Welcome Stranger (Vidor) Comedy-dr Oct.
Barbara Frietchie (Vidor) Civ. War dr Oct.
toaring Rails (Carey) Railway dr Oct.
Another Scandal (Lois Wilson) ...Sex theme Nov.
Another Man's Wife (Lee-Kirkwood) Drama
Trouping With Ellen (H. Crhadwick) Cxmedy-dr
Reckless Romance (Star cast) Comedy feature Nov. 22..
Siren of Seville (Dean) Drama Nov. 29..
1925
Chorus Lady (Livlnastoo) Omedy-dr Feb. 21..
C^fe in C^iro (Dean) Drama Mar. 28..
Flaming Forties (Carey) Western
rhe Mirage (Vidor) Drama
C*t Women Alone ((yMalley-HawIey) Drama
Soft Shoet (Carey) Western
Charley's Aunt (Syd Chaplin) rarce-comedy ..Feb. 21..
Her Market Value (Ayrea) Drama
Girl of Gold (Vidor) ...Drama
On the Threshold (all-ttar) .Th-ama ,
Beyond the Border (Carey)...., Western
Beauty and the Bad Man (Star) Western ^
Friendly Enemies (Weber & Fields) Comedy dr May 16.
Crimson Runner (Priscilla Dean) Stromberg melo June 13.,
Silent Sanderson (Carey) Cattle— gold fields Junq 20..
Stop Flirting (all star) Light comedy June 27,
Beauty and the Bad Man (Mabel Ballin).. Drama July 4.,
Awful Truth (Agnes Ayres) Light comedy July n..
Texas Trail (Carey) Typical western July Jg..
Private Affairs (Hulette) (3iaracter drama Aug. 1.,
Hell's Highroad (Leatrice Joy) Love drama Sep. 12.
Seven Days (Lillian Rich) Comedy feature Sep. 12.
Coming of Amos (Rod LaRoque) Comedy-drama Sep 19..
Without Mercy (Vera Reynolds) Drama
Prairie Pirate (Harry Carey) Western
People Ts. Nancy Preston Underworld drama
Simon, the Jester (O'Brien-Rich) Comedy-drama
Road to Yesterday (Schildkraut) Spectacular drama
Man from Red Gulch (Carey) Western
Wedding Song (Leatrice Joy) South sea drama
Madame Lucy (Julian Eltinge) Farce-comedy
OfT the Highway (W.V. Mong) Drama Oct. 3.
Simon the Jester (O'Brien-Rich) Locke story Nov. 28.
6,000
6,000
5,414
6,618
7.179
5,753
7,000
5,015
6,452
5,530
6,724
6,020
5,656
5.770
5,770
5,620
7.243
5,931
4,969
4,469
. 6,288
4,775
4,841
5,161
5,794
5.917
4,730
6,132
6.0S4
6,974
5,077
7.M1
6,168
B. P. SCHULBERG PROD.
Triflers (Busch-Mayo) Paris soc. dr Dec.
Capital Punishment (Oara Bow) Prison dr Jan.
Boomerang (CTara Bow) Comedy-dr Mar.
Parasite (Bellamy-Moore-Washbum) Drama Jan.
Mansion of Aching Hearts (all-ttar) ..Melodrama Mar.
Go Stra = »*» (Star 'ast) Drama May
Faint Perfume (Seena Owen) Romantic drama June
My Lady's Lips (Clara Bow) Crook drama July
Parisian Love (C^Iara Bow) Apache drama Aug. IS..
Girl Who Wouldn't Work (De La Motte) Modem drama Aug. 22..
Plastic Age (Bow-Ki»th) College story Oct. 10.
The Other Woman's Story (Calhoun) Mystery drama Oct. 31.
1924
27..
1925
24..
21..
31..
14..
9..
27..
25.
TIFFANY PRODUCTIONS, INC.
Souls for Sables Socisty drama
rhe Sporting CHiance Racing drama
Lightning Drama
Morals for Men .society drama
The Lodge in the Wilderness Dram»
Morganson's Finish Drama
Tale of a Vanishing People Drama ,..
The Travis Cup Drama
The Wrong Coat Drama
The nt.mb Head Dra
The Lif' of a Woman Drama
■ Sep
192S
S..
TRUART FILM CORPORATION
Passionate Youth Society drama 5,800
Marrying Money Society drama 5,800
Dollar Down Society drama 5,800
Age of Indiscretion Drama 5,800
"Where the Worst Begins" Comedy drama 5,800
The Hurricane Drama 5,800
Salvage Drama 5,800
Romance Road Drama 5,800
The Fighting Cub Newspaper drama 5,80(
NOVELTY SERIES
Three in Exile 5,800
The Wild Girl 5,808
Pals 5,800
The Silent Witness ■ 5,800
UNITED ARTISTS
Salvation Hunters (Von Sternberg prod.). Symbolical dr Feb.
1 hiet o> Baghdad (D. Fairbanks) Fantasy Mar.
America (Griffith prod.) Historical drama Mar.
Waking Up the Town (J. Pickford-Shearer)Lomedy-dr April
Don Q, Son of Zorro (D. Fairbanks) Typical Fairbanks June
Sally of the Sawdust (Dempster) D. W. Griffith prod Aug.
Gold Rush (Chaplin) ...A Dramatic comedy Aug.
Wild Justice (Peter the Great) Dog melodrama Aug.
Little Annie Rooney (Pickford) Typical '*Mary" Oct.
Eagle (Rudolph Valentino) Romantic drama Nov.
Stella Dallas (siar cast) Mother-love drama Nov.
6,626
5.950
5.140
6,147
6,107
6,228
6.nn9
6,324
5,979
6.4RR
6,080
6,500
6.500
6.500
6.5nu
6.500
6.50(1
6.son
6..'!nn
6..';nn
a 6..W
6.500
1925
14.. ijn
29.. 12,000
8.. 11,442
II.. 4.802
27. .11,000
15.. 9,500
29.. 8,535
29.. 5.886
31.. 8.500
21.. 6,756
28.. 10,157
UNIVERSAL
1925
Rolling Stones (Chas. Puffy) "Fat man" com May 23..
Love Sick (Lake) Sweet 16 comedy May 23..
The Teaser (LaPlante-O'Malley) Ownedy-drama May 30,..
Slick Articles (Karr-Engle) Century comedy May 30,..
Locked Out Sweet 16 comedy May 30..
ril Show You the Town (Denny) Comedy , June 6..
Nobody Wins Sweet 16 Comedy June 6..
Showdown (Art Acord) Mustang western June 6..
Price of Pleasure (Valli-Kerry) Romantic drama June 13..
Speak Freely (Edna Marian) Century comedy June 13..
Nearly Rich ((Hhas. Puffy) Fat man comedy June 13..
Kicked About (Eddie (jordon) Century comedy June 13..
Siege (Valli O'Brien) Drama June 20..
Gridiron Gertie (Wiley) Century comedy June 20..
Queen of the Roundup (Ed Cx>bb) Mustang western June 20..
Outlaw (Perrin- Lorraine) Mustang western June 20..
Dog Biscuits .Sweet 16 comedy June 20..
Ice Cold Sweet 16 comedy June 20..
Heart Trouble Sweet 16 com July 25..
Dry Up (Jack Singleton) Century com July 25..
White Outlaw (Hoxie) Western June 27..
Nicely Rewarded (C^as. Puffy) (Comedy , June 27..
Rough Party (Alt-Karr) Century comedy June 27..
Pronto Kid (Ed Cobb) Mustang western,. June 27..
Unwelcome ((^as. Puffy) Comedy « June 27..
Plenty of Nerve (Edna Marian) Century comedy July 4..
Beauty and the Bandit (Larkin) Mustang western July 4..
Married Neighbors (Engle-Darlington) Century comedy July 4..
A Lucky Accident (Puffy) Fat man comedy July 11..
Just in Time (Wanda Wiley) Century comedy July 11..
Ropin' Venus (Josie Sedgwick) Mustang western July 11..
Knockout Man (Perrin-Lorraine) Reissue western July II..
Little Giant (Hunter-Murphy Comedy July 18..
Discord in "A" Flat Sweet 16 comedy July 18..
Polo Kid (Eddie (Jordon) Comedy July 18..
Battle of Wits (Josie Sedgwick) Western Tuly 18..
(5oose Woman (Louise Dresser) Drama Aug. 1..
Milky Way (Puffy) Comedy Aug. 1..
Short Pants Sweet 16 comedy Aug. 1..
Paging A Wife (AI Alt) Century comedy Aug. I..
Fighting Schoolmarm (Sedgwick) Short western Aug. 1..
Home Maker (Alice Joyce-Clove Brook) Domestic drama Aug. 8.
Lorraine of the Lions (Miller-Kerry) Jungle melodr. Aug. 8.
Raiders of the North (Larkin) Northwest dr Aug. 8.
After a Reputation (Edna Marian Century comedy Aug. 8.
Greenhorn (C^as. Puffy) Comedy Aug. 8.
A Woman's Faith (Rubens-Marmont) Drama Aug. 15.
Crying For Love ((Jordon) Century comedy Aug. IS.
His New Suit (Arthur Lake) Comedy Aug. 15.
Best Man (Josie Sedgwick) Western Aug. IS.
Circus Cyclone (Art Acord) Western Aug. 22
Won By Law (Wanda Wiley) Century comedy Aug. 22.
Speak Easy (Chas. Puffy) Comedy Aug. 22.
Stand Up and Fight (Jack Perrin) Western Aug. 22.
Where Was I? (Reginald Denny) Farce-com-romance Aug. 29..
Buster Brown Series Outcault's "kid" ser Aug. 29.,
Educating Buster Brown Buster Brown Aug. 29.
Buster, Be (3ood Buster Brown Aug. 29.
Perils of the Wilds (Bonomo) Serial Sep. 5.
California Straight Ahead (Denny) Thrill comedy Sep. 5
Peacock Feathers (J. Logan) Domestic drama Sep. 5
■Stranded (Edna Marian) Century comedy Sep. 5
The Party Sweet 16 comedy Sep. 5
Dynamite's Daughter (Sedgwick) Mustang western Sep. 5
Pleasure Bent (Puffy) Fat man comedy .Sep. 5.
Call of Courage (Art Acord) Blue Streak western Sep. 12.
Tricked (Obb) Mustang western Sep. 12.
Fight Within (Larkin) Must.ing western Sep. 12.
Phantom of the Opera (CThaney) Suspense-mystery Sep 19.
Storm Breaker (House Peters) Sea town melo Sep 19.
Westward Ho (Puffy) BIueBIrd comedy Sep 19.
Tof. Much Mofher-in-Law Century comedy Sep 19.
tTncIe Tom's Gal Century comedy Sep 19.
T.ifp's Greatest Thrills Snpcial Sep 19.
Snorting Life (Bert Lytell) Melodrama Sep. 26.
One Wild Nieht (EHwardg) Comedy -Sep. 26.
Officer No. 13 (FHdie Gordon) Comedy Sep. 26.
Pnstin' Through CHoxie) Blue streak western Oct. 3.
OipiH's Victorv fWanda Wiley) Comedy 'lot. t,
«v »he "^a fPuffyl.: Comedy Oct. 3.
Calgary Stampede (Hoot Gibson) Thrill western Oct. 10.
1,000
2,000
6,800
2,000
1,000
7,400
1,000
2,000
6,618
2,000
1,000
2,000
6,426
2,000
2,000
2,000
1.000
1,000
1,000
2,000
4,850
1,000
2,000
2.000
1,000
2,000
2,000
2.000
1,000
2,000
2,000
2,000
6,851
1,000
2,oat
2,000
7,500
1,000
1,000
2,000
2.000
. 7,73$
6,700
. 2,000
. 2.000
. 1.000
. 6,023
. 2,000
. 1.000
. 2,008
. 4,397
. 2,000
. 1,000
. 2.000
. 6,630
■ 2,000
. 2.000
. 2.008
10 ep
. 7.238
. 6.747
. 2.000
. 1.000
. 2,000
. 1.000
. 4.061
. 2.000
. 2,000
. 8,404
. 6.064
. 1.000
. 2.000
. 2.000
. 2.000
. 6.709
. I.OOO
. 2.000
.
2. or*
I.OOO
. 5,924
488
MOVING PICTURE WORLD
December 5, 1925
Kind of Picture
Review.
Feet
Just Cowboys Short western Oct. 10. . 2,000
Talcing Chances Short western Oct. 10.. 2,000
The Raid Short western Oct. 10.. 2,000
Green Eyed Monster (Arthur Lake) Comedy Oct. 10.. 1,000
Absent Minded (Neely Edwards) Bulls-eye com Oct. 17.. 1,000
Road from Latigo (E. Cobb) Short western Oct. 17.. 2,000
Ace of Spades (Desmond) Western chapterplay Oct. 24
Nursery Troubles (Edna Marian) Century comedy Oct. 24.. 2,000
Shootin' Wild Mustang western Oct. 24.. 2,000
Hidden Loot (Hoxie) Action western Oct. 31.. 4,738
Boundary Line (Fred Humes) Short western Oct. 31.. 2,000
A Taxi War (Eddie Gordon) Comedy Oct. 31.. 2,000
Triple Action (Pete Morrison) Action western Nov. 7.. 4,800
Rustlers From Boulder Canyon Short western Nov. 7.. 2,0OC
Kick Me Again (Puffy) Comedy Nov. 7.. 1,000
Oh. Buster Buster Brown Nov. 7.. 2.000
Proud Heart (R. Schildkraut) Father-love dr. Nov. 14.. 8,943
Two Many Ducks Mustang westn-com Nov. 14.. 2,(X)0
Beware of Your Relatives Bluebird comedy Nov. 14.. 1,000
A Speedy Marriage Century comedy Nov. 14.. 2,000
Arizona Sweepstakes (Hoot Gibson) Arizona-Chinatown Nov. 21.. 5,418
Scarlet Streak (Daugherty-Todd) Adventure serial Nov. 21.. ep
Range Law Mustang western Nov. 28.. 2,000
Scandal Hunters (Alt) Century comedy Nov. 28.. 2,000
Faint Heart (Puffy) Fat man comedy Nov. 28.. 1,000
VITAGRAPH
1925
Two Shall Be Bom (Novak-Harlan) Drama
Pampered Youth (Landis-Cslhoun) Drama , Feb. 21.. 6,640
Redeeming Sin (Nazimova-Tellegeti) Apache dr Jan. 31.. 6,227
Feai bound tDaw Welch) Melodrama , Feb. 14.. 5,700
rides of Passion Drama May 2., 6,279
School for Wives (Tearle-Holmquiat) Drama April 11.. 6,182
Baree, Son of Kazan (Stewart) Northern drama May 30.. 6.893
Wildfire (Aileen Pringle) Racing melo June 20. . 6.550
Steele of the Royal Mounted N. W. Drama June 27.. 5.700
Happy Warrior Drama July 18.. 7.865
Ranger of the Big Pines (K. Harlan) ....Forest Ranger dr Aug. 8.. 7,032
Love Hour (H. Gordon-Fazenda) Melodrama Sep. 12.. 7,036
WARNER BROS.
1924
This Woman (Rich) Society drama Nov. 1.. 7,100
Lover of (^mille (all-star) Romantic drama Nov. 29.. 7,180
Dark Swan (Prevost-Blue-C^adwick) Drama Dec. 6.. 6,800
1925
Narrow Street (D. Devore-Matt Moore). . Light comedy Jan. 17.. 6,700
Lighthouse by the Sea (Rin-Tin-Tin) Melodrama Jan. 10.. 6,700
Lost Lady (Irene Rich) Social drama Feb. 7.. 6,700
Kecompcnse (Prevost- Blue) Society drama May 2.. 7,480
On rhio Ice (T. Moore- Edith Roberta) .... Drama Mar. 21.. 7,046
Bridge o< Sight (Dorothy MacKaill) Pathoa dr Apr. 4.. 6,694
My Wife and I (Rich) Emotional drama May 30..
Man Without A Conscience (Louis-Rich) .. Drama June 27.. 7,182
How Baxter Butted In (M. Moore-Devore)Cx)medy July 4.. 6,592
Woman Hater (Chadwick. Brook) Love drama July 25.. 6,^91
Tracked in Snow Country (Rin-Tin-Hn).. North drama Aug. 1.. 7,139
Eve's lover {Hich-Lytell-Louis-Bow) Drama Aug. 8.. 7,237
Kiss Me Again (Lubitsch prod.) Light comedy Aug. 15.. i^fZl
Limited Mail (Monte Blue) Railroad melo. Sep. U.. 7,144
Wife Who Wasn't Wanted (Rich) Romantic drama Sep 19.. 6,858
His Majesty, Bunker Bean (M. Moore) Farce comedy Sep. 26.. 7,291
Below the Line (Rin-Tin-Tin) Dog melodrama Oct. 3.. 6.053
Man on the Box (Syd Chaplin) Farce-comedy Oct. 10.. 7,481
Compromise (I. Rich, C. & Brook) Domestic drama Nov. 7.. 6,789
Red Hot Tires (Monte Blue) Farce comedy Nov. 7.. 5.452
Bobbed Hair (Prevost-Harlan) Comedy-melodrama Nov. 14.. 7,817
Rose of the World (P. R. Miller) Human Interest dr Nov. 21.. 7,506
Cash of the Wolves (Rin-Tin-Tin) Curwood dog dr Nov. 28.. S,5I9
MISCELLANEOUS
ARTCLASS PICTURES CORP.
Biff Bang Buddy (B. Roosevelt) Thrill dr Sep.
Fast and Fearless (Buffalo Bill, Jr.) Thrill dr Sep.
Walloping Wallace (B. Roosevelt) Thrill western Oct.
Hard Hittin' Hamilton (Buf. Bill, Jr.) Thrill western Oct.
1924
20..
27..
11..
18..
1925
4,500
4,500
4,700
5.000
4,650
4,650
10,000
5.000
4,825
*.iSi
5.000
5,000
Gold and Cmt (B. Roosevelt) Thrill dr April 11.
Bringing Home the Bacon (Buffalo Bill).. Thrill dr
After Six Daya Biblical spec
Decrslayer (J. W. Kerrigan)
On the Go (Buffalo Bill, Jr.) Western Apr. 4.
Reckless Courage (Bnddv Roosevelt) Thrill western May 2.
?uicker 'N Lightning (Buffalo Bill, Jr.)... Thrill drama June 6.
earin' Loose (Wally Wales) Stunt western June 13.
ASTOR DISTRIBUTING CORPORATION
A Lover's Oath (Novarro) Mekxlrslma 5,t45
Business of Love (Horton) Comedy-drama 6,038
The Shining Adventure (Marmont) Drama 5,126
The Wrongdoers (Barrymore) Melodrama 6,424
BANNER PRODUCTIONS
1924
The Truth About Wives Sherman-Hampton Aug. 2..
The Man Without a Heart Novak-Harlan Aug. 2..
Those Who Judge All star Aug. 2 .
1925
Daughters WTio Pay All star cast May 30..
Wreckage (May Alison) Drama Sep. 5..
COLUMBIA
1924
Midnight Express (Hammerstein) Railroad mela .Dec. 6..
1925
After Business Hours (Hammerstein) Domestic melo July 4..
Danger Signal R.R. melodrama
Unwritten Law Drama
Waldorf
Steppin' Out Comedy ,
Ladies of Leisure Drama
S. O. S. (Perils of the Sea)
Lure of the North
Enemy of Men .Drama
5.600
6,000
5,700
5,800
5.992
5.967
5.600
5.584
5,535
5,508
Kind of Picture Kevicw F**-
Price of Success Society drama S 500
Sealed Lips
taie oi a Flirt
Thrill Hunter
Penalty of Jazz '. ^ ' 1
Perfection
Speed Mad 4 442
New Champion .....!.......!...'...!!!!!!"..' 4*470
Great Sensation
Fight to the Finish
Handsome Brute *
C. C BURR
Average Woman (Pauline Garon) .
Lend Me Your Husband (Kenyon)
Youth for Sale (S. Holmquiat)
The Early Bird (Hines)
1924
Drama Feb. 9.. 6,400
Drama 6,700
Drama Oct. 18.. 6,500
Comedy , Dec. 27.. 7,000
1925
Crackerjack (Hines) Typical comedy May 2J.. 6,700
CRANFIELD & CLARK
Let's Go Fishing Holland-scenic Nov. 7.. 1.000
GINSBERG DISTRIBUTING CORP.
1925
Love Gamble (Lillian Rich) Melodrama July il.. 5,76'
Before Midnight (Wm. Russell) Crook melodrama July 11.. 4.89.
Big Pal (Wm. Russell) Prize fight dr Oct. 24.. 5,800
GOTHAM PRODUCTIONS
One of the Bravest (R. Lewis) Fire-figliter dr
Nov. 28.. 5,679
INDEPENDENT PICTURES CORP.
1925
Drug-Store Cowboy <T Famum) Western com.-dr Feb ; 4 35»
Riders of Mystery (Bill Cody) Western May 2.'.' s'oOO
Gambling Fool (F. Famum) Western May 9 5 000
Fighting Sheriff (Bill Cody) Western May 23.. s!oOO
Border Intrigue (F. Famum) Western May 30.. 5,000
LEE-BRADFORD CORP.
Pearl of Lore (Leslie) 6 000
Lights of London (Wanda Hawley) 6,000
Passion's Pathway (Estelle Taylor) 6,000
Unrestrained Youth (Brandon Tynan) 6,000
Passionate Adventure (Joyce-Brook) 8,000
Way Down Upon the Swanee River 6,000
Wolfblood (M. aayton) 6.000
MADOC SALES CORPORATION
After Marriage (M. Livingston) Marriage drama Nov. 21.. 4.960
POST SCENICS
.Nov. 7.. 1,000
Holland Scenic
RAYART
Butterfly Comedies (Gloria Joy)
1925
Super Speed (Reed Howes) Automobile caai.-dr Feb. 7.. S,2Z7
Geared to Go (Howes) Drama S,1U
Right Man (Larkin) Drama 4.171
Winning a Woman (Perrin-HUI) ..Drama 4.MI
Getting 'Em Right (Larkin) Drama 4i<0
?uick Change (Larkin) Drama
ouths Gamble (Howes) Drama
Double Fister (Perrin) Drama
Fear Fighter
Crack O' Dawn
(Joat (Jetter
Snob Buster (Reed Howes) Action melodr Auf. 9.. 4.97V
Cyclone Cavalier (Reed Howes) Action romance Sep. 26.. 4,928
RED SEAL
Ko-Ko Nuts
My Bonnie
Silvery Art (special)
Lands End
Through Three Reign
Flirting With
1925
Timely novelty (feature).
.July
25..
4,200
5..
1,000
.Sep.
13..
1,000
.Sep.
U..
1,000
. Sep
19..
2.000
.Sep.
26..
1,000
26..
2,000
26..
1,000
. Sep.
26..
2.000
17..
1,000
17..
1,080
WM. STEINER PROD.
UM
On Probation (Edith Thornton) Drama Dec is.. S.OOT
Hidden Menace Stunt dr 5.00(
Branded a Thief Westem 5,060
Verdict of the Desert Westem 4^45
Valley of Vanishing Men Westem 4,6SJ
1925
Trouble Buster (Leo Maloney) Western Feb. 21.. 5.000
SHORT FILMS SYNDICATE
1925
Thirty Years Ago Novelty .Aug. 15.. 1.000
I Remember I!'".*°J2', 1"^ • '
Mixing in Mexico Bud Fisher cartoon Oct. 17.. 1,000
invisible Revenge Mutt * Jeff Oct. 31.. 1,000
UFA FILMS, INC.
1925
Siegfried (star cast) Romantic drama Sep. 13 •.OOP
WINKLER
Jail Bird Alice cartoon Oct. 31.. 1,800
e Theatre oP To--
ffres&ntations '^3^roioqaes '^cMusic
SdLtedL bij CoLbif Jfcurriman.
What Is Your Idea of Balance?
PROGRAM Balance is a study. Program Balance depends upon a producer's or manager's ability as
a showman. Program Balance is the keynote by which one may secure an established clientele of
satisfied patrons. One of the greatest obstacles we encounter in program analysis is Monotony.
Monotony is due to one of two things — Repetition or Similarity. By Repetition we mean the same type
of acts week in and week out. By Similarity we mean the lack of diversity in an individual program. The
program that fits Broadway may not fit Chicago, and it may not be up to the standards in Los Angeles,
and the Los Angeles program may not click on Broadway.
These are the high spots, but the man in the smaller city — the managers and producers of the houses
outside of these centers, who form the backbone of this presentation business — depend ofttimes too much
on what Broadway, Chicago or Los Angeles are doing. Program Balance depends entirely on the man-
ager's or producer's ability to catch the spirit of the community with which he is identified. It is more diffi-
cult to secure a program balance in the smaller towns than in the larger cities. This is due to the audience
complex. One is 50 per cent, transient and the other is 95 per cent, regular.
We would like to secure from various producers and managers an idea of what they consider an ideal
program. This necessitates a generalization, but it will prove helpful to the man in the areas from which
these ideas come. For instance, Eric Clarke, managing director of the Eastman Theatre, Rochester, sent
us an idea which we published a few weeks ago, relative to his program makeup. We have received many
favorable kick-backs, and we wish to enlarge the scope of activity. You who are in the South, in the
Southwest, in the West, the Middle West, North, New England, what do you consider the ideal program
balance for your territory? Back of all of this is the thought towards a standardization. We are on
the threshold of something new and something big in this business. Your program balance and your
ideas may be the very straws which will indicate which way the wind blows.
Short Subject Month. Opportunities
URING the past week we have been able to learn many
of the details of the campaign to be conducted by the
Short Features Association. The campaign will be one of
nationwide exploitation and all short subject producers
will be represented. Particular attention should be given
this month by all producers as it is a golden opportunity
and one in which the producer may find his "place in the
sun." It was a happy thought when this suggestion was
propounded, and is an evidence of progression on the part
of the short subject producers that the idea was imme-
diately set to work. There is no reason for a producer to
complain that he cannot secure suitable subject matter;
that he has the inability to secure novelties, as there are
dozens of ideas pounding on his door and begging to be
let in. One producer is going to use a series of miniature
sets as backgrounds making his stage accompaniment a
classic comparable with his film subject. Other producers
are preparing to run the gamut of everything from standard
sets to trick combinations. We cannot be too emphatic
when we say that to be in step with the others and to be
one step ahead is to devise a short subject presentation,
prologue or epilogue and then tell the world about it.
Seal Plush, a New Fabric
ANEW fabric is offered on the market which may be
readily adapted in costume, drapery and decorative
work. It is known by the trade name of Seal Plush because
it has the sheen eflfect of a wet seal. The material is very
inexpensive and comes in all colors. It has a cotton back
and is very soft and pliable. It also carries with it a guar-
antee of durability. Most of the plush on the market has
an erect pile but the pile of the seal plush is flat, and it
has a very brilliant and glistening sheen.
Plastic Auditions and Wireless Movies
SCIENCE again shows its hand. Two interesting re-
ports have come to us from overseas which are of
interest to production men in general. The first one comes
from Berlin where a scientist and musician by the name of
Heinrich J. Kuchenmeister has discovered that sound may
be "felt" and reproduced in three dimensions. He has also'
utilized the new acoustic principles he has discovered, in
devising and constructing a number of instruments which
will bring about drastic changes in reproducing instru-
ments. His principal proofs that sound coming from a
single source finds a double receptivity in the human ear;
and from out of Russia comes the information that a pro-
fessor in the Saratov University, Leningrad, by the name
of Dr. V. Popov has invented a device which will transmit
photographs of moving objects with a wireless transmission.
Both scientific assertion's are being given serious consider-
ation and value by experts.
Personalities
ART KAHN and his boys are the rage at the Senate
Theatre, Chicago. Every other week this dynamic
conductor and his band of 25 present a big specialty on
the stage with attendant novelties. Their programs are
jazz personified. IRVIN TALBOT, musical director of
Fabian's Mosque Theatre, Newark, is at work on a series
of original themes for various standard film arrangements.
Recently he introduced an impressionistic theme which
was one of the outstanding features of his picture score for
"The Phantom of the Opera." CAPITOL THEATRE
BALLET SCHOOL present six of its pupils in an elaborate
"Ballet Espagnol" and the girls are one of the surprises of
the bill. CLARK ROBINSON has designed the setting
for the presentation prologue to be produced by Rothafel in
the showing of the film version of Stella Dallas. .
490
MOVING PICTURE WORLD
December 5, 192
♦^TKe Spirit of Yuletide
These Christmas Suggestions, Intended to Make Holiday Business More Interesting
to Patrons, Are Offered Herewith for the Consideration of
Showmen Who Stage Prologues
Moving Picture World Presentations — Devised By Colby Harriman
THERE are a number of suggestions which
are applicable to Christmas. These run
the gamunt from scenes of toyland to a
modern Christmas tree celebration. Usually
the Christmas novelties entail a great amount
of scenic investure and this expense proves the
barrier to certain production activities. To
meet the requirements of the theatres desiring
to exemplify the Christmas spirit we are offer-
ing three silhouette treatments which are varied
in their application, and yet all symbolize cer-
tain motifs of the Christmas spirit. There is
scarcely a theatre but that can present either
of the suggestions, as the settings are small
and may be worked in comparatively limited
areas. A silhouette may be worked either
from front or back of the drop. The follow-
ing describes these suggestions :
1. Holy Night — A cut arch drop should be
hung at the curtain line. Two ground rows
placed back of it. A platform or box placed
at right, upon which the singer stands dressed
in the biblical costume. A bright star is hung
over the deep blue sky drop. This may also
be cut out and placed back of the drop, the
lights toning the drop placed back of same.
No light should be in the foreground, so that
the singer is silhouetted against the back drop
as he stands on the hillside.
2. Yuletide — A drop hung at the curtain line
in which is a circular opening. The edge of
a pine tree cut out and placed back of the open-
ing is in dark green. About six feet back of
this opening a sky drop should be hung toned
a green blue. A set piece which can be made
of compo-board cut out to represent forms of
distant pine trees against the drop. A singer
may be used appearing between the two drops.
By masking down a spot the singer may be
highlighted and in contrast to the silhouetted
scene. Suggest using orange amber from right
and a green from left on the singer.
3. Christmas Eve — This is a silhouette nov-
elty which may be used to inject some comedy
and form an ideal setting for a dance team.
A cut arch drop hung at the curtain line, back
of it a plain drop, preferably an orange silhou-
ette drop, which should be highlighted blue at
the top. A set piece placed back of the drop
cut out to represent a section of a roof of a
house with a chimney. At right another set
piece cut out to represent tree tops. Back of
this set piece a platform raked and set on
angles to permite dancers to work on it, giving
the effect that they are dancing on the house-
tops. The dancers may be dressed as Santa
Claus and one of the comedy cartoon characters
such as a cat, dog, or a brownie, or whatever
character is desired by the producer. The action
should be to give the effect of dancing up and
down the housetop and finally disappearing
down the chimney.
The producer will find that these suggestions
may be easily adapted and prove popular, as
they are very colorful in their treatment and
are usually sure-fire numbers.
December 5, 1925
MOVING PICTURE WORLD
491
^Presentations at First Run Theatres
CAPITOL THEATRE
New York City
Week of November I5th
Featured Picture: "Bright Lights"
{M etro-Goldzvyn-M ayer)
Overture: "Rienzi" Wagner
Rendered by the Capitol Grand Orchestra,
David Mendoza, Conductor.
Louise Loring, Dramatic Soprano, "Dich-
Teure Halle" (Hail, Hall of Song) from
"Tannhauser" (Wagner).
Hanging piece in 2nd forms a triple arc'i
effect across stage, tapestry drapes in arch
R & L of center, through C. arch set rows
of landscape studded with low trees, lend
distance to backing of sky set piece. Border
hangings of willow tree branches hang back
of 2nd and droop through C. arch.
Green flood from front covers entire stage
and blends with blue and rose toned sky.
Miss Loring, spotted with white from side.
Celia TurrUI, Prima Donna from Covent
Garden, London.
Yasha Bunchuk, Solo Cellist, "Ave Maria"
(Bach-Gounod).
Hanging across stage in two, a transpar-
ency, painted to represent the interior (one
end) of cathedral, with high stained glass
windows. Seated R of C is an old monk,
playing a solo. The dimmers are gradually
taken off amber top and side lights back of
transparency revealing a choir singer. The
close is a dim off with falling close in cur-
tains.
Purple floods entire orchestra and drapes.
This changes as the same eflfect in green is
projected, then a dim off of light for opening
of close in drapes. Setting lighted amber
on dimmers, with magenta spot, on dim-
mers, from L 1st, on cellist. Dim off set-
ting ambers and bringing up back of transr
parency lights of amber, with white spot
from overhead, on singer, and magenta
spot up on cellist, gave a most effective light
arrangement to this number.
Cher*2r Hale, Ballet Master and Albertina
Vitak (First appearance).
Silver, backed with rose, metallic drape
across 2nd.
Rose on dimmers flood drapes and close
in curtains, across which is projected a
green flood light boxed to fit opening across
and one third high. This lighting carries to
silver metallic as close in drapes open. The
high lighting blue on metallic drop is slit
flooded from both sides of stage. The danc-
ers work in individual white spots, from
front.
Marjorie Harcum & William Robyn, "Re-
member," latest song hit of Irving Berlin's.
Stretched black velvet with square cut out
in centre, giving a shadow box effect, across
1st.
Through the opening, two characters in
Colonial dress and white wigs, sing to each
other, seated on settee, against neutral back
hanging. This set is raised on platform, to
opening. This entire picture is shot with
vari-colored lights, magenta, green, purple
and canary. These lights covered figures and
backing.
Doris Niles and Capitol Ballet Corps, "Bal-
let Espagnole."
Black bordered, rose colored, softly hung
drape across 3rd. This hanging is split center
and draped back revealing a high Spanish
scrolled and spiked iron gate, with rose-
buds climbing here and there. Through the
gate, in the distance, is a glimpse of a Span-
ish villa.
Magenta on dimmers, flood drapes and
close in curtains which carries to setting
after curtains part.
From sides, purple and magenta flood
dancers, with white spot on Miss Niles.
For finale, purple and magenta flood, from
top, covers drapes and orchestra.
STANLEY THEATRE
Philadelphia
Week of November \6th
Organ Selections, (11.00 A. M.) Selections
from "The Only Girl" (Victor Herbert) :
Musical Novelty: Hicks Brothers, banjoists;
(a) "Because of You," (b) "Southern Melody,"
(c) "Lolly Pops," (d) "Popular Medley," ;
Terpsichorean Divertissement : Olga and
Mishka Company, with Tamara Utgoff,
Harp Ensemble, Grace, Rhythm and Loveli-
ness Personified, (a) Harp Ensemble, "Rus-
tle of Spring" (Sinding) ; (b) Vocal Solo,
"Believe Me Of All Those Endearing Young
Charms" ; (c) Dance Specialty, Olga and
Mishka ; (d) Harp Ensemble, "Polka Pizzi-
catto" (Delibes) ; (e) Vocal Solo, "Music
Box" (Poenitz) ; (f) Dance Specialty, Mishka
and Olga. Musical Prelude : "The Dream
Girl" (Herbert) ; Stanley Symphony Orches-
tra, Sidney Lowenstein, conducting; Feature,
Cecil B. De Mille's "The Road to Yesterday."
Organ Selections : Wm. Klaiss, Lewis White,
at the Console.
CAPITOL THEATRE
Chicago
Week of November 23d
Featured Picture : "The Fool"
(Fox)
Capitol Grand Orchestra, Albert E. Short,
Conductor. Overture : "Slavische Rhapso-
die," Carl Friedmann ; The Turkey and the
Gobbler, Lorna Doone Jackson, Contralto,
Herbert Gould, basso; Tableau, ("The Sea-
son's Hero") ; Leo Terry at the Organ, pre-
senting an original Special Thanksgiving
Number; "Mums" The story of the chrys-
anthemum : (a) "You're Just a Flower from
an old Bouquet," Marjorie Pringle, soprano,
Orville Rennie, tenor; (b) Solo Dance, Beu-
lah Troy, Premiere Danseuse; (c) Waltz of
the Floewr Girls, Jean Moebius, Maybelle
Oakley, Fern Anderson, Florence Wilson,
Muriel Moore and Mary H: Colburn ; (d)
An Odd Bouquet; (e) The Chrysanthemum,
Margaret Nyhagen, Dorothy Keoppie, Helen
Brown, Jean Jors, Meleide Bierman, Robyn
Adayr, Virginia Ratcliff, Eileen Haynes,
Eleanor De Viane, Lymette Corrigan, Audrey
La FIcur and Helen Dean.
TIVOLI THEATRE
Chicago
Overture, "William Tell" as at the Chicago
with Miriam Klein, soprano, George Du-
Franne, tenor, H. Leopold Spitalny, conduc-
tor; Organ Solo, "A Musical Lecture on the
Art of Melody Writing," Jesse Crawford,
organist; Fred Hughes, tenor, singing "Ma-
cushla," "On a Night Like This" ; Feature
"The Half Way Girl."
MOSQUE THEATRE
Newark, New Jersey
(Week Nov. 24th)
Featured Picture -."The Lost World" (First
National)
Irvin Talbot and his Mosque Grand Or-
chestra present "Dance of the Hours" from
"La Gioconda."
PILGRIMS' PRAISE
A Thanksgiving Idyll introducing two
characters dressed as pilgrims. Fauna Gres-
sier, Soprano, appears as a pilgrim maiden,
with Frederick Chapman as the pilgrim
father. The singer renders "A Song of
Thanksgiving" by AUitson. A cut arch drop
is hung at the curtain line back of which a
scrim is placed. Some rock rows extend
across stage back of which a platform is
placed at right upon which the characters
stand. A cut wood drop is hung upstage
back of which a sky drop is hung. The trees
are in a semi-silhouette across the sky drop
which is toned purple at right blending into
a warm blue at center merging into a rose
and blue at right. The two characters are
highlighted orange amber from the sides.
A GARDEN OF MAIDENS
A full stage set used to present Lenora's
English Steppers in which Teddy Walters
and Roy Ellis, dancers, are featured. The
setting is primarily composed of a back drop
which represents the Maxfield Parrish paint-
ing "Dawn." Low platforms are placed in
front of the drop with various bay trees, and
foliage to dress it. Red plush is used to
cover the platforms which extend across
the back. Two flaming gold draw curtains
are hung in two and down in one blue gold
returns are used. The general lighting treat-
ment is in greens, orange ambers and rose.
The action opens with Miss Walters in a
specialty dance number followed by a color-
ful Tambourine Dance by the "Steppers" and
and Adagio with Miss Walters and Mr. Lewis
blends with an English Dance finale.
PROLOGUE
An impressionistic prologue faeturing
Mme. Ella Daganova is presented as an in-
troduction to the feature. Gold gauze cur-
tains hung at the closein line are used as a
basis from which flame effects are operated
from the front. A dark colored drop is
hung in two. The dancer dressed in a bar-
baric costume with strands of chiffon hang-
ing from her arms and body does a wild
weird dance back of the gold gauze. She
is highlighted with red and orange amber
from the sides. The lights dim down as the
first titles of the picture are flashed on the
gauze. The screen is brought in, flame ef-
fects highlighting the screen, this being
gradually dimmed off as the gold gauze
opens to the picture.
STAGE SETTINGS
Built, painted and installed. Drapery settings
and drapery curtains. Special sets and drops
for feature pictures.
SCHELL SCENIC STUDIO
COLUMBUS OHIO
QJoup Equipment
H Seruice for you^Jheatre Owner^BuiUkr^Stuxib-^
^ Caboraiori^ - Sxchanqe txecuttue --Jrom, IJourJrujLe
SditecL bif cA. Van Buren Powell
9—
i
fleaven Will Protect The Woikin' print
HEAVEN WILL protect the workin' goil, goes the
old warble. Well, Heaven don't protect ME —
what am I goin' to do? I'm a poor, hard-workin'
print — and my lot in life is curses and abuse !
Oh, good, kind Mr. Exhibitor — oh, kind, good Mr. Ex-
change Man— why do you scowl at me and curse me? Why
do you blame me for that which is not my fault? Why do
you rough-house me and then say :
"Dx!??*x that rotten print!"
Lord knows I try to do my best for you. But who can
stand up under the cruelty that is my portion in life? Who
gets ripped up the back and torn down the sides and cracked
up and slashed apart more than I do?
And when I get out in front of an audience and try to
give them the best that is in me, and then, weakened from
abuse and want of a little gentle handlin' I break down and
go all to pieces — all I hear is, "D ! !***x that rotten print!"
And then, when I go back to the exchange, all tore up
and heart sick and yearnin' for a little kind patchin' up and
maybe some strengthenin' tonic to make me hold togther
and get strong again, all I hear is, "Dx*!?? that rotten
print !"
I ti-y to live up to the best that's in me.
Mr. Eastman and the other gentlemen who had the fixin'
of my career in their hands — they spent thousands upon
thousands of good, hard dollars to give me a strong consti-
tution.
Mr. DeMille, or whichever of the splendid directors it
was that took charge of my bringin' up, got the finest of
fine casts and the expertest of bright camera lads to make me
letter-perfect in the part I was to play before many a audi-
ence of payin' people.
Then Mr. Rothacker — or it could of been any other real
laboratory owner — took every kind of pains to bring out
the very best that was to be got out of my developed talent
for amusin', or thrillin', or makin' people cry and think a
little.
Then, good, kind gentlemen, I come to you, all hopped
up with the part I was goin' to play in helpin' you to make
money.
Heaven protect me! what did I get?
Oh, yes — I know what you're sayin' right this minute.
You, Mr. Exchange Manager, you're sayin', "Well, if
them blamed exhibitors would quit sendin' back my prints
all chewed up I could keep on sendin' out good prints."
And Mr. Exhibitor — I can hear you sayin' "That ex-
change hands me such rotten splicin' and patchin' it's no
wonder I can't give my people any decent shows."
And all the time you're both handin' me a dirty dig every
once in a while — lettin' a projector chew half my perfora-
tions off, or makin' a patch with cement that ain't goin' to
hold no longer than a snowball lasts in the place you both
are condemnin' me to go to.
And yet I'm the link between hundreds of thousands of
hard dollars of producin' cost and the people's quarter paid
at the box office.
Have a little pity on me, good, kind gentlemen.
"Protect the print and help the industry !"
If I could only get you to see that.
Of course there is a plenty of you that does.
Many an exchange has got the best of cement to help
patch up my damages which come along with natural wear
and tear; yes, and high grade help that takes me and looks
me over and knows what a splicin' machine and a rewinder
and cement is for — and goes to the home office and gets film
when parts of my skeleton is so broke down that I need new
ribs, as you might say.
There's plenty of exhibitors that I've worked for which
has sure enough projectionists which sees that the boss
understands the reason why they have GOT TO HAVE
that new intermittent assembly, and that sends me back
to my original startin' place in good health.
But ALL don't!
Can it be that them are the exhibitors who says they can't
get the crowds? — and who also says they can't afford to fix
up the old projector?
Can it be them sort of exchanges that argues that they
give the exhibitor all he's payin' for? — and that says it's
the exhibitor that's to blame and so the next guy can suflfer?
This ain't a plea for mercy on my own account, gentle-
men—it's a cry for protection FOR YOUR OWN SAKE.
If I'm sent back to an exchange all busted to pieces and
chewed up like a bulldog had been my travelin' comrade,
can the exchange man be blamed for not carin' so particu-
lar?
If I land in a projection room in such bad shape that they
ain't nobody in the audience goin' to know what act I'm try-
in' to put over — can the exhibitor be blamed for feelin'
that it's no use to do the right thing by me?
But theatres are closin' because people are, it's claimed,
losin' interest and not comin' like they did!
And exchanges has to alibi why they don't fill what's
called their quota on the next crop of my brothers and sis-
ters the'y've got to put over.
A lot of it because I'm treated like a step-child in some
places.
So, good, kind folks, I pleads: Make your equipment —
"Protect the print and help the industry!"
December 5, 1925
MOVING PICTURE WORLD
493
Penn-State Has Smalhtown Movie Laboratory;
Booster and An Institutional Business Builder
Ken Woodward Shoots In a Real Story for You — Read Both Instalments
ONE of the niftiest things that has
come to light for the live-wire ex-
hibitor is this stunt that Penn-Staie
Amusement Company has put across. It's
so good that I ivouldn't chop out a single
line or drop a single photo. It's red meat
for the exhibitor who wants to make his
people know and like his entertainment,
whether he runs a chain or a single theatre.
It's coming to you in tivo instalments
because of space limits on my pages. You'll
enjoy this first part; you'll wait impatiently
for the second half. It's "the goods." —
Editor.
By Kenneth V. Woodward
Publicity-with-a-kick man for Penn State
Amusement Company
EXHIBITORS in the territory surround-
ing Uniontown, Pa., have shown such
interest in the workings of the small
movie laboratory maintained by the Penn-
State Amusement Co., that it occurred to me
that possibly it wouldn't be a bad idea to
pass along a description of the methods used
and the advantages of such a department to
the theatre in the average town of medium
size.
How fully I realize that the "home-talent
movie" and "see yourself as others see you"
ideas have been worked almost to death in
nearly all parts of the country and that many
showmen may commence reading this ar-
ticle with that "same old stuff" thought
creeping through the mind. Nevertheless
that there is a new angle present in the use
of the amateur motion picture plant as a
business builder is firmly planted in my mind
and I hope readers of MOVING PICTURE
WORLD will bear with me long enough so
that I may at least explain several favorable
aspects of the locally produced NEWS mo-
tion picture. You will notice that the word
"news" is emphasized. I believe that on this
one word hinges the thing that has caused
many theatre-men to pass up the movie
camera as an admission catcher.
When I became connected with the Penn-
State theatres several years ago as publicity
hound one of the first things I put up to C.
M. McCloskey, my boss and the managing
UHIOHTOWN. PA.
Uniontown triumphs over
Washington in hard-fought
gridiron battle! Brilliant plays
feature cleish between high
school warriors at Elks Park.
®
STATE NEWS
UHIOHTOWN. P/L
Washington triumphs over
Uniontown in hard-fought
gridiron battle! Brilliant plays
feature clash between high
school warriors at Elks Park.
STATE NEWS
®
STATE NEWS
"Hit that line" is the cry as
the battle waxes hot!
Titles Like These.
director of the theatres, was the installation
of a small motion picture laboratory. Natu-
rally, my suggestion at first did not find
exceptional enthusiasm on his part for in
times past he had worked the "local movie"
angle with itinerant cameramen who hap-
pened to be "traveling through" the city.
The results had usually not been up to ex-
pectations both from photographic and box-
office standpoints. A "shot" of the fire de-
partment, police force, school children, several
clubs or organizations and the thing was
done. The negative was shipped to some
distant laboratory, a few incomplete titles
worked out and then all he had to do was
to sit back in his chair, wait several weeks
and then announce that the grand and glori-
ous evening had arrived on which his patrons
could view themselves on the screen.
Of course, while "local movies" were a nov-
elty, patronage was increased on the eve-
nings the pictures were shown. But, after
a while the taking of a local movie came to
be accepted as a commonplace matter and
Mr. McCloskey, like hundreds of others, was
of the opinion that the local movie idea had
served its purpose. So, you see what I was
up against when I tried to induce him to part
with a thousand or so dollars for the in-
stallation of a movie laboratory of even the
smallest type.
But finally, after begging, promising and
picturing the thing in the most glowing terms
I could call to mind, he gave his consent —
we would buy the equipment! Now it was
up to me to show him that the "local movie,"
properly handled, was not a thing of the past
but a something that could be made to work
and earn for the theatre every week in the
year. So, we set out to purchase the equip-
ment.
At this point I would like to impress on any
exhibitor having in mind the installation of
a small laboratory the importance of pur-
chasing a good camera.
On that one thing alone will probably
hinge the success or failure of the installa-
tion as a real business getter. Illustration
number 1 shows the present camera equip-
ment of our theatres. We first purchased
a Universal camera, later added another and
finally obtained two more light cameras for
knock-about usage.
Any reputable camera dealer will be only
too glad to send literature describing the
various models he handles.
The buyer should be absolutely certain
that the movement is rock-steady. Nothing
is more unsightly on the screen than a jumpy
Figures 1, 2 and 3
494
MOVING PICTURE WORLD
December 5, 1925
picture and we have found that to obtain
real steadiness the proper amount must be
spent on an accurately-made instrument.
That is why I advise the purchase of a good
camera as the first move in the establish-
ment of a small laboratory.
.•\fter the camera is obtained attention
should then be turned to equipment of the
laboratory. For the development of the film
on a small scale there is nothing to compare
with the Stineman system of reel develop-
ment. The maintaining of the rack system
requires the using of such an amount of
chemicals as to make the cost almost pro-
hibitive to the small plant, while the chem-
ical expense with the Stineman system is
practically nil. Other advantages, such as
ease in handling and manipulation I will list
later on in the article. Whatever you do,
be sure to purchase the 200-ft. Stineman
system in preference to the ones of shorter
capacity. This is usually the smallest length
in which a raw-stock company desires to sell
negative or positive film, the magazines of
your camera will probably carry 200 ft. and,
all in all, the 200-ft. system is the convenient
one for the small laboratory. As with the
camera, any reliable dealer in motion picture
apparatus will forward a complete descrip-
tive pamphlet describing the Stineman reel
development system.
As for the printer, used in "printing" the
image from the negative film to the positive,
this will in many cases prove a bugbear in
the installation of a small laboratory. Pro-
fessional printers such as the Duplex, Bell
and Howell, when new, command rather high
prices for a small theatre with a limited
amount to spend, although at various times
opportunities are present to secure a used
printer of one of the above makes at price
within reach of the small-laboratory opera-
tor. In our case, I had the good fortune
of being able to obtain a second-hand
"Shaustek" step printer, in good condition
and at a fair price.
As with a camera, the important thing
about a step printer is its steadiness and that
this Shaustek has and then some. We have
been using it continually for almost three
years and it is still going strong.
If any professional laboratory worker or
expert reads this I don't want him to glean
from the above that I am lining up the
Shaustek along with the wonderful instru-
ments now being manufactured, but for the
small laboratory with a limited amount to
spend it will fill the bill in a most excellent
manner. Of course, other small printers of
the Shaustek type are available at reasonable
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Twenty-five Thousand 9.00
Fifty Thousand 12.50
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l^ifjures 5 and 6
prices and any conscientious dealer in ap-
paratus will be glad to make suggestions.
The drying pan, for a small laboratory,
can usually be made in the planing mill and
should be large enough to carry at least
1,000 ft. of film at one time. The size of the
drum is usually governed by the space avail-
able in the room to be used as a laboratory.
Illustration number 2 shows a view of our
drum and the darkroom worker winding a
short length of film onto it for drying.
Titling or placing the reading and de-
scriptive matter in the film is the next thing
about which one installing a small laboratory
must worry. Of course, these titles may be
lettered by hand by the local sign writer,
but we found that by investing approximate-
. ly $75 in a small 5x8 printing press and sev-
eral fonts of type the appearance of the
finished film could be greatly improved.
Illustrations 3 and 4 show the lay-out of our
title printing table and a sample of several
of our titles.
The border, the words "State News" and
the circles containing the letter "S" are
printed in the local job printing office with
the center space left blank. Then when an
event occurs, all we have to do is set the
name of the city up in a 42 pt Gothic type
and the body in 36 pt. Cheltenham. This
confines the types to only two sizes. The
illustration containing the four different title
cards will give a general idea of the lay-out
of our titles and sub-titles. It will be no-
ticed that the two title cards are almost sim-
ilar, one reading "Uniontown triumphs over
Washington" and the other "Washington tri-
umphs over Uniontown." These titles were
made up in advance so that no matter which
side won the game the title would be okay.
This arrangement aids in putting the picture
on the screen with greater speed inasmuch
as it relieves the bother of title-making when
the negative and positive film of the actual
scene is being put through the tanks.
Illustration 5 shows the operator photo-
graphing one of the sub-titles. It may be in
order to explain here that the titles are
printed with black ink on white cardboard.
Then, positive film is placed in the camera
and when this is developed it will give white
letters on a black background, the style usu-
ally used. By using this style of card film
is saved inasmuch as if white letters on a
black card were used it would give a nega-
tive and this in turn would have to be run
through the printer against another piece of
unexposed film to obtain the white letters
on the black background. These direct posi-
tive titles will serve the purpose very well
and with a little care very good contrast
can be obtained.
For the lighting of these titles we use fif-
teen 100-watt daylight blue nitrogen bulbs
distributed around on the inside of the title
box as the picture shows. The box must
be high and wide enough to allow the plac-
ing of an additional frame wide enoug-h to
shield the lens of the camera from the direct
rays of the bulb. A small, steady platform
with grooves to fit the bottom of the camera
was made, leveled and tested so that the
camera could instantly be placed in correct
position for the photographing of the titles.
When using positive film for the direct
titles care must be taken to place the smooth
or glossy side of the film next to the lens.
Illustration 6 shows the printer with the
title frame in the background, while illus-
tration 7 shows the operator about to place
some film in the fixing bath after it has been
developed and given a short rinsing. At
this point in the description of our laboratory
it might be well to state that a sink is most
imperative and should be constructed so that
it is wide enough for the Steinman trays
and long enough for three of the trays placed
end to end. The sink should be about 18
inches deep and should be constructed of
at least one inch material.
(Second half next week)
The patron pays to see a good print — ex-
changes and exhibitors, think this over — and
let your equipment give nothing less.
FOR SALE
THEATRE in Ohio town of 15.000; doing
fine business; satisfactory lease; requires no
large investment; equipment in A-1 condition.
Good reason for selling. Give possession at
once. Box 382, Moving Picture World, New
York City.
better Ppojection
^his Department llfasfoundjed in, 1910 bij its Snsent 6dibr^
^.J{.3ilchardson
Better Projection Pays
As to Tension on
The Picture
SAMUEL F. Cooley, Projectionist, Lyric
Theatre, Manchester, New Hampshire,
and one of the Bluebook School
students, hands us the following :
Dear Friend and Brother: I have to ask
for a bit of information, and as I am more
than satisfied with the way the Department
and Bluebook School are being^ carried on,
therefore have no complaints or suggestions
to make, I will get right down to business.
On all motion picture projectors the film
is held against the aperture plate tracks by
tension shoes, the pressure upon which is
supplied by springs. The Bluebook, pages
603 and 609, tells us how these springs should
be adjusted to the minimum the projection
speed permits. It is a well known fact that
too much tension is harmful to the film
sprocket hole edges, the intermittent sprocket
teeth and to the entire projector intermittent
mechanism, while too little tension also is
bad, because it permits unsteadiness of the
• 'r<jen Image.
Presuming we set our projector tension
in accordance with Bluebook instruction*,
there is no way by which we may know
whether the tension pressure is equalized.
By this I mean that a certain, and presum-
ably equal amount of pressure should be
«xerted by each shoe — on either side of the
film — and it seems to me there should be
some method of making certain that the
tension is thus exactly equalized.
Assuming the projection speed to be 85
feet of film per minute, in order to get the
best results — steady picture with a minimum
of wear on the sprocket hole sides — sides of
intermittent sprocket teeth, etc. — what
should be the pressure, in ounces, on each
side of the film at the aperture? In this I
presume the pressure to be measured
separately on each side — each tension shoe.
It seems to me if tension were regulated
along these lines, the wear upon film, sprock-
ets nad everyhting else would be reduced, and
that the condition would, in general, be im-
proved.
That is very true, Brother Cooley, but
unfortunately we have not yet arrived at the
sta^e where »uch a thing i« practicable. The
Powers and the Simplex have an arrange-
ment which automatically equalizes the
pressure of the tension spring, so that each
shoe receives the same amount of pressure.
I am quite sure the Motiograph Deluxe has
the same arrangement, though I cannot say
positively from memory. Instruction No. 3,
page 712 of the Bluebook, convinces me that
I am not in error. These three projectors
are the only ones in general use in the United
States of America and Canadian America.
What you say about applying a certain
definite amount of pressure is correct, but it
is not practical for the projectionist to ap-
ply in practice. How would be manage to
measure such pressure accurately ? And it
would have to be measured with a great de-
gree of accuracy to be satisfactory in prac-
tical application. Even granting that a
relatively few expert projectionists might be
able to make such measurements accurately,
for every one who could there are others
who could not, and that is no slam at any
one, either.
Bluebook School
Question No. 422 — Before connect-
ing a wire to terminal binding of •
switch or other thing, what should be
done?
Question No. 423 — What attention
should terminal binding posts of
twitches, rheostats, etc., have, and why
is this attention of importance?
Question No. 424 — Will power
wasted in poor connections, burned
wires, etc., be registered on the meter
and have to be paid for? Name the
possible source of waste of this sort.
Question No. 425 — What do Under-
writer's rules require as to the making
of wire splices ?
Question) No. 426 — Describe the
proper method of making a wire
splice, beginning with stripping the in-
sulation.
In a paper read before the S. M. P. E.
some while ago, some on'^ proposed that the
tension be such as would require a certain
number of ounces of pull to start the film
agairg'^t the breaking friction of the aperture
tension. I did not take much interest in that,
because I felt that while such a thing might
be theroetically all right, it was one which
the average man either could not or would
not put into use.
In the Bluebook I have given you what
I then believed to be and do still believe to
be a method which is more nearly practicable
in application than anything I have yet seen
advanced. If carefully done it will deliver
the goods very well, too.
As a matter of fact there will always be
tension abuses, at least until we get to the
point, if we ever do — (doubtful) — when pro-
jection speed is really fixed at one unchange-
able value.
I talked with Mr. E. S. Porter many times
when he was the head of the Precision Ma-
chine Company, in an endeavor to get him to
incorporate a tension adjustment on the
The
DUPLEX SPECIAL
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DUPLEX MOTION PICTURE INDUSTRIES, INC.
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Simplex. Mr. Porter finally went to the
length of having one made up — and an ex-
cellent one it was, too. But he finally balked
on its actual incorporation in the projector,
for this reason: "Richardson, said he, "while
I grant you that there are a great many
projectionists who would handle such an ad-
justment competently, and in whose hands it
would really be an improvement, still there
are very many who would not handle it in-
telligently, and in their hands it would be far
from an improvement. They would jam the
tension down as tight as they could get it,
and let !t eo at that."
And I am bound to admit that Porter was
right in his contention, though I then held,
and do still hold, that it is a mistake not to
adopt all those things which are in them-
selves good, merely because in the hands of
the careless or incompetent they will b«
abused. I freely grant, however, that there
are two viewpoints on such a matter as this,
but anyhow that is the situation.
It is that the manufacturer who does not
incorporate a tension device must perforce
set the tension of every projector to take
care of the highest possible condition as to
projection speed, whereas the projector with
a tension adjustment may be set right,
though it may also be set to "take care" of
something much worse than the worst pos-
sible condition in the matter of projection
speed. It may be used, for instance, to hold
the slack out of a worn intermovement or
a movement which needs adjustment.
Personally, however, I hold the tension
adjustment to be the better condition of
the two, always provided it be so made that
it is a really practicable device.
How to Tell
Positive Wire
From Negative
HARRY L. STEINBERGER, who writes
from the "Roof of the World" from .
Leadville, Colorado, where "pebbles"
weighing fifty tons are common, asks :
Is tliere any method of a.scertaining which
is tiie positive and which the negative wire
of a direct current circuit or of a batteryT
There is. You have only to surround and
capture an ordmary Irish potato, cut it in
half and stick both wires into it, about three-
quarters of an inch apart if the current be
110. If it be a single cell battery the wires
should be inserted into the potato less than
half an inch apart. If the current be 220,
then better get a big potato and stickum in
at least an inch apart, or maybe more.
With commercial current— 110 or 220 —
bubbles will form around the negative almost
immediately, and in a couple of minutes with
a battery; also the potato will be stained
green around the positive.
The test is positive and simple in applica-
tion.
496
MOVING PICTURE WORLD
December 5, 1925
Wants
Data on,
Rotating Shutter
GEORGE W. PETTINGILL, Jr, St.
Petersburg, Florida, says:
It is quite a while since I wrote our
department. Will break the silence now by
asking a question or two and making- a re-
markable remark.
Have been spending the winter In the Land
of 'gators, sunshine and real estate booms
for the past few years, projecting motion
pictures most . of them. Just now, I am at
my summer home In Maine (Gosh! Pro-
Jfctlonists with bubbles 'n golf bags have
ceased to even excite comment, but when
they have summer homes and winter homes
'n everything I guess they're at least be-
ginning to arrive. — Ed.), projecting at a small
theatre which uses A. C. at the arc. Worse
yet, the A. C. is forty cycle. The rotating
shutters are 2-blade, and they get Into
synchronism with the current alternations.
At 78 turns of the crank per minute (That
"turns of the crank" stuff takes me back
over the years to the days when it was some-
thing else than merely an expression — Ed.)
I can keep away from the flicker, but if the
speed be a little slower or faster, then it is
very bad. I find that about 86 turns of the
crank per minute produces the worst effect.
Ha\e tried to figure out whether or not a 3-
blade rotating shutter could or would not
help me. Am I right in thinking it would?
Am enclosing sample of change-over clip-
ped from a Universal production received
yesterday. In addition to the paper stars,
at least ten feet of the film was punched
full of holes. What do you think of such
procedure? I also attach a sticker attached
to the leader of each reel of a production
received from the First National Exchange,
of Boston. It appears to be identical with
the one sent in by Brother Thoreau, of Van-
couver. In your remarks you said it was
placed on the print by the official exchange,
and not by order of the producer. However,
since they are found on prints sent out by
exchanges separated by the width of the
country, I think the prdoucer must have
something to do with It. I agree that it is
an outrage.
I have a Powers projector of my own. It
is stamped with the number 1100 on Its
mechanism frame. Would like to know
what date it left the factory. I have kept
it in good repair, and today It puts on as
good a picture as many projectors in first
class theatres. It has a 6B lamphouse, a 6A
lamphouse and a special motor drive. Some
combination, huh?
Will the Powers Company kindly send the
desired information to the good brother at
405 Pine street, Rumford, Maine? Unless I
am in error it was projector mechanism No.
1100 that I photographed in the hands of
"Nick" Powers himself. I was inspector at
the Powers factory in those days. It may
have been 1000, but as I remember it it was
11(X). I don't know what year that was, but
think it must have been about 1914.
As to the sticker, it is of paper, six and
one-quarter inches long, printed in red. and
reads : "OPERATOR please take note. This
is a new print. Please loosen tension spring
or adjust your machine to prevent damaging
film."
You will observe that it says "OP-
ERATOR." That much of it is good, and is
in the nature of a compliment to the pro-
jectionist. Whoever is responsible for it
evidently realizes and recognizes the fact
that projectionists need no such warning;
that only machine operators require such a
notice. The man who knows his business
as a motion picture projectionist of course
would, in the very nature of things, if he IS
a projectionist, do everything possible to pre-
vent injury to the films. That is one differ-
ence between a projectionist and the ma-
chine operator, or attendant. The machine
operator as the one responsible for the label
evidently knows, is a machine operator
ONLY, and needs such a warning.
However, the "adjust your tension" is a
bit funny, at least as applied to one make of
projector much in use. Does the sponsor for
this masterpiece expect the "operator" to re-
move the tension spring of his projectors
and bend and experiment with them when
he receives a production to which one of
these stickers is attached? It is quite some
considerable process changing the tension
on one make of projectors. I would not
care to undertake the job myself, unless I
had at least half an hour at my disposal.
An hour would probably be nearer the re-
quired time.
And anyhow, how do they think a ma-
chine operator will know what the correct
tension ought to be, or how to know when
it IS right? I am glad that they do the
projectionist the honor of assummg him to
need no warning; and of knowing that only
the machine operator will have things wrong,
but I think they are too enthusiastic when
Cl-ASSIFIED ADVERTISEMENTS
Help and Situations Wanted Only
3c per word per insertion
Minimum charge 60c
Terms, Strictly Cash with Order
Copy must reach us by Tuesday noon to Insure
pnt>li(*ation In that week's issue.
SITUATIONS WANTED
PROJECn'lONIST desires permanent connection
reputable house. Ten years active work large the-
atres. Have managed. Mechanic and electrician. Go
anywhere immediately. References. Married. Box
380, Moving Picture World, New York City.
TWO BROTHERS in theatre business whose lease
expires shortly wili be at liberty about December 1st.
An opening for two young fellows will be worth
while investigating. Box 381, Moving Picture World,
New York City.
MUSICAL DIRECTTOR, composer, arranger, open
for engagement. 15 years' experience cuing pictures
— concert, prologues. Extensive and up-to-date library.
Address M. V., Apartment 5-A, 2684 Broadway, New
York City.
HELP WANTED
MANAGER WANTED— Opening new house. Popu-
lation 8,000, capacity 850. Also operator capable man-
aging house, town 6,000. State qualifications, when
and where employed, salary. Only those who have
and can make good need apply. Good opportunity for
right parties. K. M. C., Moving Picture World, New
York City.
''Better
Projection
Pays^
Order Your
Copy
of the
Bluebook
on
Projection
Now.
Price, Postage
Paid, $6.00.
Chalmers
Publishing Company
516 FIFTH AVENUE
NEW YORK CITY
they assume that the machine operator who
does not know enough or care enough to ad-
just his tension correctly will play the slight-
est attention to their sticker.
As to the change-over signal, it consists
of paper stars, each three-quarters of an
inch across, plastered on every third frame.
My opinion of film butchers who commit
these outrages has been expressed so often
that its repetition would hardly have value.
They are utterly impossible. The theatre
management which employs them should be
made to pay the bill for all film thus de-
stroyed, and the bill should be enough to
cover not only the actual footage of film
ruined, but also a "cover charge" to reim-
burse the exchange for the trouble it is put
to. I would say the absolutely minimum
charge for such an outrage should be from
three to five dollars.
As to the shutter : I am not quite certain
what you really have. You speak of a
"flicker" at certain speeds of projection.
The blades of the shutter getting into
synchronism with the alternations does NOT
produce "'flicker," but a sort of wave eflfect
of the light. It dies down as the blade gets
into synchronism, which usually occurs more
or less slowly, and brightens up again as it
gets out of synchronism.
It is possible that the forty cycle current
may produce a real flicker, due directly to
the fact that the alternations are themselves
visible to the eye. This is true with 25 cycle
current, provided the screen illumination be
rather brilliant. I doubt that forty-cycle
alternations would be visible, even though
the screen illumination be of maximum bril-
liancy. How about it, j'ou chaps who have
used it at the arc?
I could not advise you intelligently until
I km w just what the nature of the effect
is. F.en if the effect be due to synchronism,
I doubt if anything other than an actual trial
would be of much service to you. I say
this because it is only possible to figure out
exactly what the effect will be if one knows
PRECISELY the rate of alternation, AND
if the rate of alternation be exactly constant.
The mere statement that it is "forty cycle
current" does not necessarily mean that it
is exactly that. It may vary several alter-
nations either way ; also it is highly improb-
able that the generator is driven at abso-
lutely constant speed.
That, plus the fact that projection speed
is never absolutely steady, plus the fact
that a very slight variation in either alterna-
tion or projection speeds, or both, would
alter the results materially, makes it difficult
to advise you with certainty.
My advice would be that the little theatre
get a motor generator, or if that be too ex-
pensive, then a mercury arc rectifier, and
thus have D. C. at the arc. The results
would, I am sure, more than justify the in-
vestment from the box office point of view.
Seeks Aid
on
Screen Light
From a small city which is somewhat of a
summer resort comes this letter, which raises
a serious question:
Our Only Friend Richardson: — Am in a
tieht Dlace. so naturally I come to the one who
knows. The boss and myself (Letter is from
the projectionist. — Ed.) are up against It, and
don't know what to do about projectloti
December 5, 1925
MOVING PICTURE WORLD
497
light. The motor generator has gone bluey
and friend Boss is wondering If he should In-
stall Mazda, or go to the expense of a new
motor generator. Was using 55 amperes at the
arc. D. C. of course. The projection distance
is about sixty feet and the picture about 12 x
16 feet. Screen Is Gold Fibre. Equipment con-
sists of one three-weeks-old Simplex and
two old projectors, one of which will soon
be renewed.
Please advise us what It Is best to do. The
Boss does not want to in any way impair pro-
jection.
A Hard One
Brother, you hand me a hard one, for the
simple reason that it is next to impossible for
any living human to say what your boss, or
any other boss, would or might consider an
improvement in screen illumination, or vice
versa. I have heard men rave over the soft,
pleasing light from Mazda. I have heard
others of equal intelligence literally rave
o\-tr the brilliant, but harsh high intensity,
and between the two are the ordinary arc,
with its devotees and the reflector type arc,
and those who swear by it, with its pure white
and rather brilliant light.
I also have friends in the camps of all of
them — both users, makers and sellers. So
what am I to tell you? It is not so easy as
it may seem, for every one of them have their
points of excellence.
My view of the matter is this. If the house
be such that the maximum viewing distance
(screen to rear rows of seats) is long, then
there must be a fairly good size picture and
BRILLIANT illumination. In this case the
high intensity is preeminently the best. Any-
thing less that the brilliancy it can supply
will underilluminate the screen insofar as
concerns the rear rows of seats, and the
view from them will be highly unsatisfactory.
with an accompaniment of heavy eye strain.
By "long," however, I mean anything above
one hundred and twenty-five feet, though
for many persons to see without heavy eye
strain at a viewing distance of one hundred
feet is impossible unless the screen brilliancy
be very high.
The Other Extreme
Taking the other extreme, where the house
is relative small — meaning by "small" the dis-
tance screen to rear row of seats, or rear por-
tion of the seating space rather — there is
very much to be said for the soft tones pro-
duced by incandescent. It is true that in-
candescent probably can never bring out
all the finer shades of photography in the
dense prints, but to offset that it is also a
certainty that the brilliant high intensity over-
illuminates the film sufficiently to "wash out"
some of the finer shadings of the lighter or
average print, placing only the heavier or
denser prints on the screen with all the
shadings contained therein.
The soft, yellowish-tone light of incandes-
cent also is very restful and pleasing to the
eye, and where the light source and rotating
shutter are handled intelligently (including
the optical system of the projector, of course)
there is plenty of light for a GOOD sixteen
foot screen surface. By "good" I mean a good
reflection surface.
So far so good. But now comes the in-
betweens, which include every conceivable
condition from the minimum to the maximum
viewing distance. It is utterly impossible to
offer advice which will give universal satis-
faction, for the simple reason that ideas and
tastes vary so widely. Generally speaking I
would say that in my opinion, there remains
but little real field for the ordinary arc in
motion picture projection.
My reasons for that statement, is that the
reflector arc apparatus has now reached a
stage in development where very satisfac-
tory apparatus may be had, and properly
handled the reflector arc is conceded to fully
equal the performance of a 75 ampere ordi-
nary arc handled by an expert projectionist.
It will do much better than the 75 ampere arc
ill the hands of an ordinary machine op-
erator or attendant. Moreover the reflector
arc gives a light of more pure, white tone.
It IS not the high intensity blue-white, but
a p.tre white which is pleasing to the eye.
Meagre Details
You have sent but meagre details as to the
theatre, but I think I am safe in saying this :
If Friend Boss will be satisfied with a not
very brilliant, but soft and fairly brilliant —
fairly brilliant by comparison, I mean —
screen illumination, then the incandescent
("Mazda") will give him excellent service at
low cost as compared to the arc he has had.
If he wants a white, rather brilliant light,
but something less brilliant and not so harsh
as the high intensity, then let him instal the
reflector arc equipment — but only after care-
ful examination into the relative merits of
the various kinds. That will be a somewhat
expensive installation — expensive in first cost,
since it will involve the installation of a new
motor generator, but afterward the operating
cost is very low by comparison. The carbons
are smaller and less costly, while the cur-
rent expense would be as the 55 amperes you
were using compares to about twenty am-
peres.
Tkey Cost A Little More
But Tkey re Wortb It
Bausck Lomb
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Projection Lenses
and
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Arrange with your dealer TODAY for a
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descriptive literature.
Bausck Lomt Optical Co.
654 St. Paul St., Rochester, N. Y.
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Send for the Brand New
LENS CHART
By JOHN GRIFFITHS
Here is an accurate chart which belongs in every
projection room where carbon arcs are used. It will
enable you to get maximum screen results with the
equipment you are now using.
TTie new Lens Chart (size 15" x 20") printed on
heavy Ledger Stock paper, suitable for framing, will
be sent to you in a strong mailing tube, insuring
proper protection. Get it NOW!
Price $1,00
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Chalmers Publishing Co.
516 Fifth Avenue New York Gty
498
MOVING PICTURE WORLD
Bluehook School Answers No. 392 to 396
December 5, 1925
Question No. 392 — How should exit light*
be fused?
C. H. Hanover, Burlington, Iowa; S. F.
Cooley, ^Manchester, New Hampshire; Annal
R. Gengenbeck, New Orleans, Louisiana; W.
C. Budge, Springfield Gardens, Long Island;
G. W. Bennewitz, Sioux Falls, South Da-
kota ; F. H. Moore, Taunton, Massachusetts ;
Rodney C. Clark, Lincoln, Lincoln, Maine ;
G. L. Doe, Chicago, Illinois, and T. R. Gui-
mond, Mobile, Alabama, all came through on
this one, but for the most part only after
a fashion. There was quite a bit of toe-
stubbing, though most of the boys apparently
had the right idea, but wer* shy on impor-
tant details. Guimond says :
If exit lights, as individual lights be meant,
then each lamp should be separately fused,
to the end that trouble in one of them will
not affect the other lamps, but merely blow
its own fuse. These individual lamp fuses
should preferably be located at the be-
ginning of the individual circuit which car-
ries that one individual lamp, so that all
other exit lamp circuits will be protected
from trouble, not only in the individual lamp,
but also in the circuit of each individual
lamp. The fuse should be not to exceed one
ampere in capacity.
If exit lights in general are meant, then
that point was covered in question No. 391,
answers to which have already been sent in.
An excellent and very complete answer,
Brother Guimond, and one. which the rest
will do well to observe closely, because this
is a very important matter indeed. If trou-
ble in one individual lamp, or lamp circuit,
could cause the blowing of the main emer-
gency circuit fuses, or the fuses of a cir-
cuit carrying a number of emergency lights,
and that thing occurred just as the audience
in a darkened theatre was on the verge of
panic — not at all an impossible thing if in-
dividual light circuits be not separately and
closely fused — you can see what a terrible
situation might be set up. Bennewitz sug-
gests a small automobile fuse block as ex-
cellent for single lamp fusing— makes a neat
job.
Question No. 393 — Describe an acceptable
method of double fusing projector arc cir-
cuits, and tell us why it should be done.
Just who is your b**t**ge*. Brother Moore,
huh? Take my advice and get another I
Your answer to this one starts off : All exit
lights should be fused — etc and so forth and
so on unto the end. We'll all give y' the
horse laugh and — forgive you this time, but
— change him I His stuff seems to be "not
so good."
Budge, Clark, Hanover, Guimond, Cooley,
Bennewitz and Gengenbeck did very well on
this one.
Bennewitz says:
The accepted method for double Xusing- a
projector arc circuit is to use a double pose,
double throw switch which carries fuse con-
tacts of approved type at either end. When
the fuse at one end "lets go" it then Is only
necessary to throw the switch blades over
into the other position, in order to bring a
fresh set of fuses into use.
Of course if there is serious trouble, such
as a short in the lamp, the other fuses will
also be blown immediately, but since this
proves that the trouble is serious, and the
show must be stopped, whereas it is always
possible that the fuse "blew" because of
overloading through amperage boost because
of a dark scene, or because of some fminor
trouble such as poor mechanical fuse con-
tact, it is well worth the wasted fuse to be
certain, since stopping the show is a very
serious matter. , <
In this arrangement the wires froin the
source of current supply are of course con-
nected to the central switch contacts, and
the outer contacts on one side of the switch
are both connected to the positive lamp lead
and the others to the negative lamp lead.
The reason for double fusing has been In-
dicated in my reply. When a projection cir-
cuit fuse blows, it is not necessarily proof
that there is trouble which would justify
shutting down the projector on which pos-
sibly a large portion of a feature or other
reel was still unprojected. The cause may
be any one of several things, at least one
of which may be inherent in that set of
fuses themselves. The projector should only
be shut down and the other started it the
new fuses blow at once. That of course be-
ing proof positive that serious trouble
amounting to a short exits somewhere in
the circuit?
Question No. 394 — What circuits may we
fuse twenty- five per cent over and -above
the capacity of the apparatus attached
thereto?
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Walter Preddey
187 Golden Gate Ave,
San Francisco, Cal.
Hanover, Gengenbeck, Budge and Clark
all agree that motor circuits may be fused
25 per cent above capacity of apparatus at-
tached thereto, which is correct as far as
it goes.
Bennewitz, Cooley, Doe and Guimond
agree that motor and projection arc circuits
may be fused twenty-five per cent above
the capacity of the apparatus attached there-
to, which is entirely correct.
Question No. 395 — On which side of the
projection room mun switch should the pro-
jection room main fuses be placed, and why?
Brother Bennewitz lands on us all
spraddled out, as follows :
It makes no great difference on which
side of the projection room switch the pro-
jection room main fuses are placed, but the
projector arc circuit feeders should be con-
nected ahead of the main switch, and should
have its own switch and fuse block. The
argument as set forth on page 342 of the
Blue Book is that it is more convenient to
install fuses if the fuse block is "dead" than
if it be "alive."
Suppose, though, that we blow a fuse with
the switchboard hook-up as shown on page
340 of the Blue Book. Are we to kill all
the other circuits supplied by the main
switch, just to have it convenient to install
a new fuse? Not so you could notice it. so
what difference does it make which side of
the fuse is on the switch.
Well, Brother Bennewitz, your argument
is good so far as it goes, since certainly we
would NOT kill the circuits on the other side
in order to install a fuse on the dead side.
The advice given in the Blue Book should
have been to the effect that the reasons given
only apply where a 2-wire circuit feeds the
projection room. G'wan to the top of the
class, darn y', but anyhow I'll crawl out
through a knot hole by saying that the fuses
are just as well on the "dead" side, and then
when you wish to examine their contacts,
as you should once a week anyhow, it is as
well to have it so you can open the switch
and by so doing have electrically dead fuses
to handle, instead of live ones. Huh I
Thought y' had me cornered, didn't ya?
Well, y' got fooled.
But even so, now that I've sat down on
and properly squelched South Dakota (may-
be), I'll say there is considerable merit in
his separately-fused projection and in-
candescent feeders. It is very seldom indeed
that the main fuses would be blown by any
thing in the shape of a projection room in-
candescent circuit, and there is no use plung-
ing the entire room into darkness because
a projection circuit does it.
Question 396 — It is very necessary that all
fuses be in good condition. How would you
construct a simple, reliable fuse tester?
This is, in effect, a duplication of question
390. -Apologies. The answers are very short
this week, true, but it will give us a bit of a,
chance to catch up on other matter.
iiiiiiiiii<iiiHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!iiiiiiitiiiiijiiiiiii.iin:iiiniHM^ ;
I Richardson's
I Handbook on
I Projection
1 The euide to perfect projection.
1 Price, $6.00 postpaid.
I Chalmers Publishing Company
I 516 Fifth Avenue, New York City
illlllllllllllllllllHIIIIIUIIIIIIIIIIIIIIIIIIIIIIUIIIIIIIl IllllllUIIIIIIIIIIIIIIIIIIIIIUIIIIIUIIIIIIlill :IMIiMIJ!.l»l
MOVING PICTURE WORLD
You know in advance
Pictures printed on Eastman Positive
Film carry the photographic quality of
the negative through to the screen.
It takes but a moment to check up
—a glance in the margin tells the story.
When you see the black-lettered identi-
fication "Eastman" "Kodak" you know in
advance that the picture will screen with
the brilliancy your audiences expect.
EASTMAN KODAK COMPANY
ROCHESTER, NEW YORK
MOVING PICTURE WORLD
M^acK S'enneft Comedies
They all liHjs to laugh; ^hy not let ^em?
Laughter mean^ dollars to you, IF you ^hotv
MacK Sennett Comedies and Ad-Verttse them^
The Two Reel Comedy is just as important to you as
any picture you can put upon your program.
Any exhibitor who fails to realize this fact; any
exhibitor who realizes the fact and fails to take advan-
tage of the "draw" which the best two reel comedies
will give him, is not making all the money he can.
It's hard to get feature dramas that will please all
or even a majority of your patrons; but a two reel
Mack Sennett comedy will deliver for you week in and
week out, please all your patrons, and bring you extra
money — IF you tell them about it.
AdnJertise Them
Pathecomecb
Movin
ctaire
VOL. 77, No. 6
DECEMBER 12, 1925
PRICE 25 CENTS
Here Are
Money- Winners
For the convenience of exhibitors Metro-
Qoldwyn 'Mayer has prepared this handy list
of pictures that are established successes.
A Guide To Important Attractions
Attraction
Stars
Directors
Business Comment
The Unholy Three
The story of the Dwarj, the Qiant. the Ve
Lon Chaney, Mae
Busch, Matt Moore
rttri/ocjuisf
Tod Browning
Breaking Recoiils Everywhere
A Slave of Fashion
She wanted beautiful clothes — and got th
Norma Shearer, Lew-
Cody
rm
Hobart Henley
"A sure-fire box-office bet."
— Variety
Pretty Ladies
The gorgeous spectacle of theatrical life
Zasu Pitts, Tom Moore,
Lilyan Tashman, Ann
Pennington
Monta Bell
"The kind of show you would
pny $S.50 for ordinarily."
-N. Y. Mirror
NeverTheTwainShallMeet
Peter B. Kyrxe's South Sea Love Drama
Anita Stewart, Bert
Lytell and all star cast
Maurice Tourneur
Smashing hit nation wide
(Continued Inside This Cover)
Published by CHALMERS PUBLISHING COMPANY 5!l«rV'?R"Kc'i^?
Entered as second class matler June 17, 1906. at the Post Office at New York, N. Y., under the act of March 3, 1879. Printed weekly. $3 a year.
(Continued)
A Guide To Important Attractions
Attraction
Stars
Directors
Business Comment
Sun 'Up
The mountaineer romance that captured
Pauline Starke.Conrad
Nagel, Lucille LaVerne
Broadtvay
Edmund Goulding
"One of the finest offerings of
year." — N. V. Telegraph
The Mystic
The thrilling inside story of fake spiritua
Aileen Pringle, Conway
Tearle
ism
Tod Browning
"Great attraction for any house."
-M. P. Neu>s
Exchange of Wives
The funniest comedy of marriage mix-up.
Lew Cody, Eleanor
Boardman,ReneeAdoree
ever filmed 1
Hobart Henley
"Will make a vast fortune."
— Evening Sun
The Tower of Lies
I rl€ StOTy OJ CI ^iTL wno cain^ ouck noiiit.
Norma Shearer, Lon
Chaney
Victor Seastrom
"Exceeds even 'He Who Gets
Slapped'." -S. F. Call
The Midshipman
^rcf crYpnt ^tiPrtncJp of tK^ tJ. S. lSCIV
Ramon Novarro
al Academy
Christy Cabanne
"Pleased 100 percent." — Victory
Theatre, Salt Lake, Utah
Go West
A side-splitting comedy of the wild and t
Buster Keaton
;oo/y west
Buster Keaton
"His best. Will go over big."
— N. Y. Eveninii World
Lights of Old Broadway
Thri//s and romance of a metropolis in t
Marion Davies
»e moving
Monta Bell
Great business at Capitol
(N.Y.) premiers
The Merry Widow
At last in pictures, the world-famous sta
Mae Murray, John
Gilbert
je success
Erich von Stroheim
Third big month on Broadway
at $2 top
Old Clothes
A citv kid plays Cupid in a great corned:
Jackie Coogan
-romance
Eddie Cline, Supervi
sion of Jack Coogan, Sr
Successor to "The Rag Man."
The Only Thing
Passion behind a throne in the turmoil o
Eleanor - Boardman
Conrad Nagel
' a revolution
Jack Conway, Persona
Supervision Elinor Gly
Bigger than "Six Days," "Three
^ Weeks," "His Hour"
The Great Love
An elephant breaks loose and joins a pai
Viola Dana, Robert
A gne W.Chester Con kl in
r of lovers
Marshall Neilan
The year's comedy surprise
The Masked Bride
Adventures and loves of a beautiful Apa
Mae Murray
:he girl
Christy Cabanne
Follows "The Merry Widow"
for a clean-up
Bright Lights
A country boy falls for a stage beauty — c
Charles Ray, Pauline
Starke
nd twins her
Robert Z. Leonard
Bright Lights will flash from
packed houses
His Secretary
The true story of girh seeking romance i»
Norma Shearer, Lew
Cody
business
Hobart Henley
The combination that made
"A Slave of Fashion"
Sally, Irene and Mary
Chorus girl love in a great story of beaut
Constance Bennett, Joan
Crawford, Sally O'Neill
es of the stage
Edmund Goulding
A big one !
Produced by the livest showmen ,
in show business
December 12, 1925
MOVING PICTURE WORLD
503
$IX B£$T $£ILER$ /
D W
GRIFFrTHlS
TharRoyle
Girl"
I
_ GLORIA ,
SWANSON
"Stage Struck"
'THOMAS
Meighan
¥
"Irish Luck"
f
Holiday Special
A KISS FOR
CINDERELLA^
Brenon Prod.
r
*THE
AMERICAN
VENUS"
Cruze 'Liberty
Exploitation Hit
Mannequin
DONT WAIT FOR NEXT FALL!
pLAY Paramount's Six Best Sellers RIGHT NOW! Play "The Wanderer"
and "The Vanishing American" in January and February. Play Para-
mount's 30 Showman's Super- Specials — the most sensational group of BIG
spring pictures ever produced — right through from February to August!
The pubUc wants Big Stuff ALL THE TIME. Give it to them!
PLAY PARAMOUNT!
Cparamount ffictures
Thi
IS IS no
Bull
This is ^^Brown Eyes^* the cow-star
ivho is creating a nation-wide hit with
uster
The ads that started
k laughing.
They are being
used successfully in
many cities.
Ml LE-S"
"The Capitol audience simply
doubled up and screamed." -
— Daily Mirror.
"Comedian's name on screen elic-
ited burst of applause." — Eve. Post.
"Rich and uproarious, with countless
novel comedy twists." — N. Y. Times.
"For one hilarious hour see Buster
Keaton in 'Go West.' It is Buster
Keaton in his best yet, by a wide
margin. Brown Eyes was a real dis-
covery. Top grade entertainment."
— Eve. World.
"We have not laughed so heartily
for some time. Undoubtedly one of
the most amusing pictures this come*
dian has yet produced."
—Eve. Telegram,
Presented hy Joseph M. Schenck
Directed by Buster Keaton
PICTURE
Member Moth» Pictnre Pnxincert .iid Diatributor. of Americ.. Inc.-WiU H. Hays, President.
;rade As.A Ch<
0
With .
J""" • Hate Dm^^
..r.*;:':?. - """"
" /ov,_^ "Oa fo„g„,, lovely
PPODUCEBS;
KELBASEI
"">♦ Md fai' V, ""^'■•r.d
-■•"-ind
■ • A Truly
^^^^^
NOVEMBER
RODUCEKS DISTKIBUTING
Member of Motion Picture Producers and Distributors of Arncrna, Inc. wiu. H. hays, Cfj."!
HOW DOES CECIL B. DeMILLE
MAKE HIS STARS?
The Qreat Producer tvho has
rrtade many of the Screen's
Leading Artists famous, is
constantly discovering and de- \
veloping new personalities for
your enjoyment,
CECIL B. DeMILLE has a genius for bring-
ing screen talent to its fullest flowering.
Wallace Rcid — Thomas Meighan — Gloria
Swanson — all of these great stars came into
their own under DeMillc's direction.
Today DeMille places before you the
superb gifts of Lcatrice Joy, Rod
LaRocque, Vera Reynolds, Joseph
Schildkraut, Jetta Goudal, William
Boyd, Robert Ames, and dozens of
others — some already famous, some
rapidly mounting the ladder that
leads to fame. In each one you will
discover some irresistible quality of
appeal — the endearing charm that
makes public favorites.
Watch for Cecil B. DcMille's pro-
ductions, if you are seeking perfect
motion picture entertainment — the
finest type of stories magnificently pro-
duced and supremely well acted! Ask
at your favorite theatre when the next
DeMille picture is coming.
NEW WINNERS from
Al Christie-
Rod LaRocquc'i
pn-tonalltv makci him i
lavoritc. Do noi mlii ace-
iBf hlin In "Thm ComlftB of
The bcsoiv and polic of Lcatrice lov ar« unuiu-
■IIt ctf«ctlTe In her new picmru, ' The Wedding
9oni". "Hdl'i HI«hnMd". "Made for Love" and
"Ewt't L«a*e«"
RELEASED B r
PKODUCEKS DISTKIBUTINC COKPOK
JOHN C rUNH. V
' 'uwc noN
PRODI rpp^ r— -
Madam Behave"
■mpersonator. Fast and fur oCs f n •u'rP'^' ""-"an
m the dual role of hero a^ ••y".*''^ E'tinge
damrv Ann Pennmg.on hfr ben' °^ "^'"'V and
COKPORATION
Foreign Di^tTibxitoTs
Producers International Corporation
130 West 46th Street
New York, N Y
F. C. MUNROE, President
^ , J T . , inHN C FLINN, Vice-President and General Manager
RAYMOND PAWLEY. Vice-President and Treasurer JOHN C. ei-ics^ .
r
|?08 MOVING PICTURE WORLD December 12, 1925
Member of Mocion Picture Producer* and Distributors of America, Inc. WILL H. HAYS, Prtsidrfni
December 12, 1925
MOVING PICTURE WORLD
WARNIK
Silence
The mighty drama that held New York audiences spell-bound
iuring the past year, has come to the screen to uplicate its astounding
success on the stage. /^lAUPEICr
Here is the most amazing crook story of a decade. It plumbs the TtTT ¥ AlWT
lepths of the himian heart, unfolding a drama of mystery, crime and I JJ ^1/\J3|
auming love that has thrilled hundreds of thousands during its record- fyyodudlion
Dreaking run. It will thrill millions as a screen play. jirvwi^
Adapted by Beulah Marie Dix from the Broadway hit by
Max Marcin, directed by Rupert Julian.
DISTKIBUTINC COKPOKATION
F. C. MUNROE. Piesidcni RAYMOND PAWLEY. Vice-President and Treasurer JOHN C. FLINN. Vice-President and General Manager
ROD
LA ROCQU £
i n •
LILLIAN RICH -TYRONE POWER
ROBERT EDESON -JEAN ACKER
AdaDted bv MARY O'HARA From the play . A
"STRONCHEART*'
WILLIAM C.DEMILLE
fK^ELEASED BY
PKODUCEKS DISTKIBUTING COPPOFWION
F. C. MUNROE. Presidmt RAYMOND PAWLEY, Vice-Prc*idcnt and Treanim JOHN C FUNN, Vke^Voidcnt and Ccocnl Mintaer
Member 0/ Motion Picmre Producerj ond Dutrilmtorj 0/ Amenco, Inc. WlU. R HavS. Pnsidtnt
Foreign Distributors: Producers International Corporation
130 West 46th Street
New York, N. Y.
MONEY!
Are you in the show
business to make
MONEY?
Would you refuse a
GOLD MINE if it were
offered to you?
Well — here's a "Gol-
conda"— a gold mine of
entertainment.
Here's an "El Dorado"
that will pour a torrent
of dollars into your box
office.
As a stage play, it made
the producers rich.
As a picture, it will make
two dollars grow where
one was planted, for the
exhibitor who books it.
MONEY?
HERE IT IS---
A GOLD MINE!
an ALAN HALE
productioii-
JOHN W. CONSIDINB . JRw.
presents
RUDOLPH
VMIENTHNO
in
'THE EAGLE
Supported by'^MMkbM^Y and lOmi DRESStR
ScnenStofyby HANS KRALY
A CLARENCE BROWN Productio
Valentino's BesV
h\ tVic Box-Otficc
"«TKe iEaglc sViould put Rucio\f>U Va\enrmo
back ow tVie tkroMe Vie once occupied - tUaV
of greatest box-office va\ue in films.
Betjond a doubt \\ is tVte best tVtin^ tWts star.
Vtas done in \jears. He Vtas e\\ tVtat dask and
fire of t\te Valentino of o\d. 'TUc Eag\e' does
not dra^ at any point." — M. P. Today.
Now Booking
UNITED ARTISTS CORPORATION
DAary Pickford Charlej- Chaplin
Douglaj- Jairbankx D.W. Qriffiib
Joseph M.Jcbenck, Tfiram Qbramj,
Chairman, SoarS of Direcfonr. President
514
MOVING PICTURE WORLD
December 12, 1925
[Mis
.Ke Perfect SHo^^^^^ "'""^'
of the story UseU. "The
tifal story of lO rfectW
adapted for the CH
holtdays-
into tnc
characters.
^ithasahig^OXticket
5^V,^Becauseithas.
seUing cast.
ae audience *a. reaches
BOOK
ovation
BOOK
from the famous classic by
Samuel Taylor Coleridge
with
Leslie Fenton, Clara Bow, Earle
Williams, Vivian Oakland, Nigel
Brullier, Gladys Brockwell.
directed by
Henry Otto - Chester Bennett
to think of profits
December 12, 1925
MOVING PICTURE WORLD
knodsout fiO' die kJidays!
thafs right!
said —
B. F. Keith offices
as they book it for
The BOSTON, Boston, Mass.
Finkelstein & Rubin for
The ASTOR, Minneapolis, Minn.
The STRAND, St. Paul, Minn.
K. Hoblitzelle for
The MAJESTIC, Dallas, Tex.
The MAJESTIC, Ft.Worth, Tex.
The MAJESTIC, Houston, Tex.
The MAJESTIC, San Antonio, Tex.
Fred Dclle for
The ALAMO, Louisville, Ky.
Carr & Schad for
The ARCADIA, Reading, Pa.
W. M. James for
The JAMES, Columbus, Ohio
M. Comerford for
The STATE, Scranton, Pa.
The SAVOY. Wilkesbarre, Pa.
Tliey booked it
once io\
LOS ANGELES
SAN DIEGO
SAlTUKECinr
KANSAS CITY
MEMPHIS
C. Buckley for
The LELAND, Albany, N. Y.
R. Grombachar for
The LIBERTY, Spokane, Wash.
Wm. Goldman for
The RIVOLI, St. Louis, Mo.
The KINGS, St. Louis, Mo.
is to think of FOX
516
MOVING PICTURE WORLD
December 12, 1925
FOXis after the best-
and only the best I
That is why they signed for FOX PICTURES,
America's greatest creator of thrilling fiction.
The first will be —
PETER B. KYNE'S
1^'GOLDEN STRAIN
And naturally it would
have a big FOa sKowmani
cast headed by ■ — •
MADGE BELLAMY
KENNETH HAPJ-AN-
'Hobirt Bosworth- Ann Pennington
lawford Davidson-FankM'GlynnJr
Scenario i/ £ye Unsell
VlCTOKSCHEICrZINGEP^^fo<<uc<iW
And you can take it straight
from headquarters that this,
the first, will be a humdinger!
FOX has announced some
mighty big ones, but watch for
those to come.
They get bigger all the time*
fox film OorporatlDa.
December 12, 1925 MOVING PICTURE WORLD
For Season 1926^27
William Fox announces
A. S. M. HUTCHINSON'S
latest, greatest and most debatable novel
One Increasing Purpose
By the author of "IF WINTER COMES"
At the top of the best-sellers, the country over! This
dynamic novel has had a quicker sale than even
"IF WINTER COMES" or any novel of recent years
"ONE INCREASING PURPOSE^'
will be talked about, written about, fought
over — and bought and read — more
than any novel now published
STILL ANOTHER QREAT MASTERPIECE TO BE PRODUCED AS
A FOX PICTURE NEXT season:
And now
for No» 4
fox Film CoiparatiQCU
Member Motion Picture Producers and Distributors of America, Inc.— Will H. Hays, President.
Already Established as the Qreatest
"Far Qreater Than
The Hunchback"
In Kingfisher, Okla.
"Most wonderful production I have shown in my
theatre fOr many years. It is even far greater than
'The Hunchback of Notre Dame* and will please
many more movie fans. This massive production
holds interest from start to finish. I ran this pro*
duction three days and each day was a great
" -TempU Theatre
''Each Day
A Qreat Success"
Continuous Rain
18,856 Admissions
In Columbus, Ohio
In spite of continuous rain for the week The
Phantom played to 18,'8S6 paid idmissioiu at
the Grand Opera House. The lower floor of thi*
theatre seats only 600 people.
Rain CanH Dampen
Its Drawing Power!
Population 2,441
Attendance 1,156
In Reedley, Cal.
At the Sortheatre, in a town of only 2447 popu-
lation, with admissioiu ranging from lOc to SOc,
The Phantom drew almost half the entire popu-
lation—a guarantee and percentage booking in
which Univer^al's overage actually exceeded the
guarantee !
Our Overage Greater
Than Our Quarantee
''Broke All
Attendance Records*'
In Dinuba, Cal.
"Phantom of the Opera is an artistic triumph. A
real motion picture masterpiece. Broke all Mon*
day night house attendance records. Lon Chaney
is immense. Mary Philbin glorious. Norman
Kerry maEnificeni."
— Strand Theatre
*'A Real Masterpiece'*
"Biggest Business
In History**
In Oklahoma City, Okla.
"Opened to biggest business in history of theatre.
Broke all records opposition, Lloyd in Freshman.
Dark Angel, Rin Tin Tin, and other strong at*
tractions. You are to be congratulated on this
wonderful production. Audience extremely
pleased. Comments very flattering. Give us more
productions of this kind." ^Liiwty Theatre
'^Qive Us More'^
4180 Admissions
In 728 Seat House
In Pittsburgh, Pa.
At the Cameo Theatre, a 728-i«at house. The
Phantom drew 3S37 admissions the opening day,
Saturday, and by the following Wedneiday, its
appeal boosted attendance to 4180. Thul's what
15 called buUding up i
And Every Day
It Qrew Bigger!
All Record'breaking Money^Makers I
$14,700 In
900'Seat House
In Los Angeles, Cal.
"This Universal output drawing more
money into the box office than ever
dreamed of. Big at $14,700 in the
Rialto Theatre, a 900'Seat house."
• ■i^ -5>.^utv. — Variety Report
"More Money Than
Ever Dreamed Of"
^^Packed Houses
Wonderful Comment*^
In Calgary, Alta., Can.
"Permit me to congratulate you on your extra-
^ ordinary attraction Phantom of the Opera which
opened week run Canadian premiere engage-
ment today to packed houses. Comments on
picture are wonderful and therefore insures a
splendid run. Give us more pictures of this kind."
Palace Theatre
^'Insures a
Splendid Run"
Beat ''The Hunchbach''
by $600
In Galveston, Tex.
At the Martini Theatre, THE PHANTOM beat
the Hunchback by $600, in the face of continuous
rain throughout the entire engagement and with
the further handicap thatThe Hunchback showed
at 85c top and The Phantom showed at 75c top.
And Galveston was one of the sites of The
Hunchback's greatest records.
No Record Too Qreat
For ''Phantom" To Break.'
Crashl Went
House Record
In Ogden, Utah.
"Heartiest congratulations to Mr. Laemmle and
entire Universal orgaimation on The Phantom
of the Opera. Opened yesterday to biggest busi-
ness it\ history of the theatre and we have played
practically all of the bi^ ones. Give us more like
this and The Hunchback."
— Peery's Egyp^ion Theatre
And He Has Played
All the Big Ones!
"One of Biggest
Days in History**
In Sioux City, la.
"We packed them in today despite terrific wind
and snow and rain throughout entire afternoon.
Played to one of the biggest days in history of
theatre. Patrons loud in their praise. We look
for a record-breaking week."
— Plaza Theatre
''Look for a
Record-Breaking Week"
40 Per Cent Entire Population
In Three Days!
: In Orlando, Fla.
At the Orlando Jheatre. The Phantom of the
Opera, at prices ranging from 10 to 35 cents,
plavcd to 40 per cent, of the entire population
of 5.300 in three days. A splendid example of
ihe business it can do in a small theatre in a
small town.
Marvelous Money-Maker
Iti Small Town Theatres!
520
Follow the
MOVING PICTURE WORLD December 12, 1925
Straight-Line Approach to —
PICTURE
THEATRE
ADVERTISING
EPES WINTHROP SARGENT
T
CHALMERS PUIBUSHINC COMPANY
KEW YORK CITY
Price, $6.00
Postpaid
With the Aid of This Book You
Can Give Your Patrons the Best
Projection in Town.
OUTSTANDING PACTS
THEATRE ADVERTISING CONDENSED
Let Epes W. Sargent, who durinf tha put (ouneen year* has examined and edited
more theatre advertising than any other man in tha business, givs you in condensad
form the benefits of his rich ezperienca in this highly speciaUxad fonn of sdTutb
ing.
CONTENTS
ntrtductlMi XVI. DlttrlbirtMl Mitttr
I. Th< P«ruiullty tf th< Thtatrt XVII. Nooltv AdortlMaul
Tlw Lobby u aa Adv>rtlMm<nt XVIII. Hmim PrMnm fmmt mmt
I. Advw-tltlni FtatiTH f«r tin Haaaa Ady»r1N«aK«ti
V. Th« ImptrtaRM tf H>uia Tradt Marlu XIX. Cirt 'm- Ho
V. MiKic at aa AdvanlMMat XX.
VI. Tabuliting InfvmatlM XXI.
I. CatdilinM XXII.
VIII. AdverlUIni as ttia Strata XXIII.
IX. Lit«i«tn»lM and Blllbtardi XXIV.
Dolni Pran Wtrli XXV.
XI. Newasavw Advwtlilai XXVI.
XII. Tyat aad Ty»aa«ttlaf XXVII.
XIII. HalllaM atid Llae Outs XXVIil
IV. Printini, raptr aad XXIX.
Cati XXX.
XV. Prtaarlai Advtrtli- XXXI.
lai Casy XXXII
Msthadi of Dlitrlkntlat
Farai Ltttn
Str>»1 Advarllilaa
Gittlni MitliiM BmlaaM
Prln and Cantett ftalitaiai
Prcniira and Cawaaa 8«lMMa
Varleui S<hfni««
Advwiliinf BaaalaJ ftaaaaa
Handlint 8>*tlali aad Sarlah
Summar Advartltlaf
Rainy Day Adnrtlalai
Oaaalai a Homa
OppaaitUn
1. It is a 974 page book.
2. It has 37S illustrations.
3. It gives full instructions on
care and operation of Power,
Simplex, Proctor, Blotio-
graph and Baird projectors.
4. It contains a full account of
Mazda Lamp projection.
5. It describes the G. E. Sun-
light, and Simplex high in-
tensity arc lamps.
6. It treau fully on generators,
insulation, grounds, lenses,
light action, mercury arc
rectifiers, motor generators,
picture distortion, practical
projection optics, the projec-
tion room, the screen, speed
indicators, transformers, etc.
It asks and answers 842 ap-
propriate questions.
It has a complete, fast work-
ing index.
It is up-to-date and authen-
tic.
It is written by an author
who knows what he's writ-
ing about, who writes in
plain understandable Eng-
lish, and who is th» only
projactian author who ha*
already written and com-
pletely told oat three
large previout editiont of a
book on protection.
Price, $2.00
Postpaid
At Your Dealer or Direct from
CHALMERS PUBLISHING COMPANY
516 Fifth Avenue, New York City
B58 CB W 51 BLUE
HY HOLLYWOOD CALIF
WARNER BROS
PICTURES INC 1600 BROADWAY
JUST SAW FIRST PRINT OF THE SEA BEAST
PICTURE PRODUCTION I HAVE EVER DONE
TO SEE THAT IT RETAINS THE QUALITY OF
THING SEEMS ABSOLUTELY REAL FROM START
JOHN
MMERCIAL CABLES
PRESIDENT.
RAM
'H
|i«|CABLEGRAMS
TO ALL
THE WORLD
DELIVERY NO.
STANDARD TIME
INDICATED ON THIS MESSAGE
Form a
NOV 34 1925
NY
CRAZY ABOUT IT STOP ONLY MOTION
THAT I HAVE REALLY LIKED VERY GLAD
THE BOOK WHICH IS GREAT THIS WHOLE
TO FINISH REGARDS
BARRYMORE
9P
i
MoviKG Picture
WORLD
Foundod in l^OJ hxf %J, P, Chalmers
The Morals of the yiovies
IT was not so long ago that the moving picture
was the Peck's Bad Boy of the arts. Uplifters
on the right, refoiTners on the left, censors in
front and VIEWERS- WITH -ALARM in back, roll-
eyed and thundered at the screen. It was "half a
reel, half a reel, half a reel onward," into the
Valley of Abuse.
It looks today as if a lot of reformers will be
out of copy AND jobs, and will have to pick on
HAIR HENNA or GUMDROPS instead of the
movies.
We invite all those who squawked so vehement-
ly about the bad influence of the movies to look
over the pictures playing right now on Broadway
and compare them with the legitimate plays
current there.
And after they have finished that job, we should
like to see them look over the present-day output
of books and compare that product with the
product of the picture studios.
Dope, depravity, degeneracy are coming across
the FOOTLIGHTS in our "modern" plays and
from the pages of our "modern" LITERATURE.
The "modern" movie is offering none of these
choice dramatic morsels. CUSTARD PIE is still
a better bet for picture appetites than these foods.
Where are the movie SCREECH-OWLS of yes-
terday? Are they giving three cheers for the
pictures? NARY a cheer! Just a few GRUM-
BliES from volcanoes yearning for a chance to
erupt.
Any business has its "gyps," particularly when
that busmess is young. Radio had them. The
gasolene business is fighting "gyp" product right
now.
The picture business reached its present plane,
not from WITHOUT, but from WITHIN the
industry.
The picture business has righted itself at the
source — ^production.
The picture producer has no quarrel with the
THEATRICAL producer who puts on a depraved
play or with the PUBLISHER who puts out a
depraved book.
He merely says that SUCH material is not for
the SCREEN, visible there at a unit patron cost
ten or twenty times LOWER than it is in play
form or book fonn.
The kid who earns a DIME for cleaning out
the furnace can buy SCREEN entertainment
therewith. He must earn SEVERAL dimes and
quarters to buy his BOOK or PLAY entertain-
ment.
Producers realize this. Will Hays realizes it.
The morals of the movies are the morals of the
masses. Mr. Hays and the producei's can go over
to Broadway and down Publishing Row, where
winds blow foul and winds blow fair, and see —
today — how refreshing in their influence are the
movies.
526
MOVING PICTURE WORLD
December 12, 1925
OF the Screeuy
BY the ScreeUy
And FOR the Screen
By
William J. Reilly
AN intense pride in the motion picture
and a great jealousy for its success
have always been a part of our make-
up since we first became identified with it.
Not even the task of reporting— in one day
— for a city newspaper eight different pic-
ture showings— winding up with a Lyman
Howe program at night dulled our appetite
for pictures or their success.
It is with pleasure, therefore, that we
begin here to present to the industry the plan
which Hrolf Wisby has perfected for the
SUPER production of BETTER pictures.
The production of BETTER pictures is by
no means a LOST ART. Within a week
"Stella Dallas" and "The Big Parade" fired a
broadside under which New York and points
west will reel for a long time to come.
Mr. Wisby is not posing as the Liberator
of the Screen. Nor do we rate ourselves as
his "discovered." A couple of years from
now we may stick out thumbs in our gal-
luses, wag our head, and join the chorus,
"Always knew that Wisby boy would make
good if he had a chance." But that's as far
as we will go.
Wisby is not a "nut" who thought up an
idea LAST week and who is rushing around
THIS week to tell the world it is the ONLY
thing in picture production. He has spent
seven years of his own time and $50,000 of
his own money in creating and in perfecting
an ideal of production which makes for
ORIGIN.^L creative work OF the screen, BY
the screen and FOR the screen EXCLU-
SIVELY.
To work out anything on your own time
and your own resources is vastly different
from running an experiment station on
somebody else's bankroll. And with Wisby,
tiis plan has not been a hobby. It has been,
and remains, his life work.
"OF the screen, BY the screen, and FOR
the screen" may sound like the first lesson in
the kindergarten production school. As a
matter of fact, it is the FIRST and LAST
lesson in ANY picture production school. In
any business, we are likely to get away
from FUNDAMENTALS. The stage gets
away from fundamentals when it attempts
to do something which belongs to the realm
of the novel. The picture swallows a came!
•when it tries to do something which belongs
to the stage and to the stage alone. So
with ALL of the arts.
Just how does the Wisby Plan differ from
anything in usage today? Mr. Wisby calls
his Plan "The Hrolf Wisby Cinema-Regie,"
a heavy weight for such a good idea to carry
around. Out where we came from they had
an eight-sided school house which some peo-
ple called the Octagon School House. But
we plain folks just called it the Eight Sided
School House. So we'll just call "The Hrolf
Wisby Cinema-Regie" the "Wisby Plan."
It is built around the idea of the Regisseur.
There, again, is one of them trick furrin
names, for which we will later substitute our
own better known, if not technically correct
parallel. Supervising Director.
The Regisseur is the director plus. On the
continental stage the Regisseur initiates
everything which goes into a dramatic pro-
duction, from the performance of the actors
to the mounting of the play, the lighting, and
stage effects. He is more than a dramatic
coach. He is schooled in every department
of the theatre. He has around him a staff
of men skilled in their work, connoisseurs
who plan WITH and FOR the Regisseur
along original lines. Perhaps the most fa-
mous of all Regisseurs was Max Reinhardt,
producer of "The Miracle," whose school has
left an indelible imprint on the stage. And
Reinhardt's staff, in the beginning, was made
up of UNKNOWNS.
As Wisby says, "No art becomes respec-
table until its principles are acknowledged,
methodized, and housed in a system."
Mr. Wisby, as said elsewhere, was
Regisseur for Mme. Oda and for Mile.
I'Aerolia. He knows what the job means.
"In picture production," says Mr. Wisby,
"Regisseur supervision means not only thor-
ough-going advance preparation affecting
every detail of the production before the
crank starts, but intimate co-operation with
every member of the technical staff in the
performance of his work. It makes the per-
formance fool-proof, technically speaking,
and it weeds out the inconsistencies, the ab-
surdities, and the stock routine."
Under the Wisby Plan, not ONE or TWO
but EVERY unit entering into the produc-
tion contributes something ORIGINAL and
in CAMERA harmony to the picture. Every
member of the cast is given a complete script
of the part and the fullest opportunity to
study that part and bring to it an original
interpretation that will blend into the picture
as a whole.
So with the continuity itself, the scenic
effects, the camera work.
Five scripts, under the Wisby Plan, feed
into a sixth — The Master Scenario. These
five script sources of individual interpreta-
tion of the subject involved are: 1 — The
Scenario Script ; 2 — The Supervising Director
Script; 3 — The Continuity Script (com-
pleted); 4 — The Scenario of Scenic Effects;
5 — The Scenario of Special Cinematography.
The Scenario Script, according to Mr
Wisby, "is the usual thing in the way of
scenario," which is handed to the Supervis-
ing Director.
(Continued on page 537)
DO YOU RECOGNIZE THIS SCENE?— Here is the "Pardon Came Too Late" scene,
one of a series of panels in which Hrolf IVisby takes well-known picture scenes and treats
them along lines of creative interpretation. The rider, above, is racing with the message
which came too late. Out of the dust from the horse's hoofs a wraith horseman appears,
galloping beside the living rider. The race see-saws. Then the wraith horse creeps ahead.
As he passes by the unseeing human rider, the wraith turns, his mask drops, revealing the
head of Death. The human rider charges on. dramatically, unaware that he has lost the
race with Death.
FIRST !
IN
PERFECT MAILING
PUBLICATIONS come to their
readers in either one of two ways.
ONE way is — LOST in a batch of
second class mail which looks for all
the world like a bunch of rolling pins.
That way is UNATTRACTIVE-
COMMON— HARD TO OPEN-
HARD TO READ— AND HARDER
TO FILE.
The OTHER way is the MOVING
PICTURE WORLD way.
Moving Picture World arrives at
its many thousands of destinations in
a FLAT, ATTRACTIVE ENVEL-
OPE like first class mail. Naturally
it gets first class mail PREFERENCE.
The exhibitor is deluged with mail
every day. Any mail which must be
opened with a jimmy is likely to RE-
MAIN UNOPENED.
Moving Picture World is EASY to
open. IT STAYS OPEN. Its edges
are not torn. Its beautiful inserts, on
which a lot of time and money have j
been spent, are not SPOILED with
creases. No trouble to file. It just
NATURALLY files itself NEATLY.
Ninety-nine out of every hundred ex-
hibitor letters coming to Moving Pic-
ture World spvecifically mention AND
praise our FLAT MAILING.
It costs considerably more money
to mail FLAT than it does to mail
ROLLED UP. There again is Mov-
ing Picture World's conception of
service to exhibitor and to advertiser.
Not WORD service, but ACTUAL
CONCRETE SERVICE! Moving
Picture World ALONE serves YOU
through flat mailing.
Again— FIRST in the field.
I
1
WHAT
MAKES
MoviKG Picture
WORLD
inthc
?
mi
Member of
Audit Bureau of Circulations
CHALMERS PUBLISHING COMPANY^ JeruUi/i^ the field wUti'^
Moving Picture World Cine-Mundial Spanish- English Books
528
110,VING PICTURE WORLD
December 12, 1925
\J" Controls 85 Per Cent, of
U. S. Distribution in Qermany
By Sumner Smith
N'
THE Universal Pictures Corporation will
control 85 per cent, of American dis-
tribution in Germany by virtue not
only of the Ufa deal announced last week but
by deals with the Landlicht Exchange, a dis-
tributing subsidiary of Ufa, and the Bruck-
man Exchange, the second largest system
in Germany. That nation requires about 200
feature pictures a year. Ufa will supply
about forty, about thirty will be Universal
Jewels and the remainder will be American
pictures selected by Universal.
These additional details were made known
this week by Carl Laemmle, president of
Universal. Mr. Laemmle leaves this Sat-
urday for Berlin and expects to arrive in the
German capital on December 14, to affix his
signature to the Ufa contract. He chatted
this week with the trade paper men and
again showed himself to be one of the most
agreeable of the bigger personalities in the
industry.
The Universal-Ufa deal is so great in scope
that it is impossible for even Mr. Laemmle
to now predict all its ramifications. He and
the other Universal officials were obviously
elated over their success in signing Ufa and
hinted briefly at the competition with other
American companies that they had to over-
come. But Germany knows Carl Laemmle
so well, and sees in him the personification
of all that is not only progressive but fair
and square as well, that he began in the
bidding with an undisputed "edge" on his
competitors. Nevertheless — so he said him-
self— they made it keenly competitive for a
while.
Undoubtedly this Universal-Ufa deal is one
of the very biggest of the year. Its principal
value to Universal, as stated last week, is
the opportunity it affords for distribution in
Germany of Universal Jewels. The Kontin-
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^
Censors Doomed?
I A BSOLUTELY no place has been |
1 XI made for the New York State f
1 Motion Picture Conunission in the re-
1 organization plan in New York State, |
I which will become effective during the i
1 months to come through the adoption |
1 of the constitutional amendment at the |
1 last general election day. This means |
I that there is a strong possibility that 1
I censorship may be removed at last from s
1 the statute books of New York State, |
§ a thing long desired and advocated by 1
I Governor Alfred E. Smith and others 1
1 of his party. 1
I It is expected that some such state- |
I ment may come from Governor Smith J
I when he addresses the New York State |
1 Legislature at the opening of the ses- |
I sion the first week in January. Gov- M
1 ernor Smith has frequently advocated 1
I the abolishment of the conunission in 1
S both his messages to the Legislature |
B and on other occasions. 1
liiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^
gent plan now won't bother Laemmle very
much. Also, Universal will book all Ufa
pictures in all English-speaking countries,
and, in addition, Universal will book Ufa
pictures in all other countries where Ufa
isn't profitably represented.
Concerning Universal distribution in Ger-
many, Ufa owns 143 theatres outright and
books 600. Most of these are in Germany,
some in Holland, Switzerland and Belgium.
Stars will be "swapped." Emil Jannings
probably will come to this country to make
one or more pictures. Ufa is begging for the
services fo Mary Philbin, but Universal can't
loan her at this moment.
Universal does not have majority repre-
sentation on the Ufa Board. Universal's
representation will be two directors out .of
the five. Universal does not want control,
said Mr. Laemmle, and it is that knowledge
which led Ufa to align itself with Universal.
"It is a friendly arrangement," Mr. Laem-
mle said, "a friendly arrangement of mutual
value. That is one of the chief reasons why
Universal was favored. Ufa had no fear of
our attempting to dominate."
It is impossible, Mr. Laemmle asserted, to
estimate how many German pictures Univer-
sal will release in the United States. That
will depend upon the future — and the pic-
tures. He has great hopes, however, of
creating a good market for them here.
Closing the interview Mr. Laemmle again
talked acquisition of theatres.
"Universal," he emphasized, "will not tread
on the toes of any exhibitor. We will buy
where we can legitimately or where forced
to by our opposition. We will not molest
the business of any of our customers, not
even the smallest and most occasional ones."
Mae Murray also sails for Germany on
Saturday.
piiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiim
I Over seated? |
' OW the talk among Chicago build- 9
_ ers and theatre owners concerns g
5 overseating the city, especially in the B
1 Loop. While several large theatres 3
I have been opened this year in the out- {
1 lying districts and have taken a ere- P
1 tain amount of the business from the 1
1 Loop, the houses are jammed with 1
m patrons over the week ends and the g
M big Sunday business no doubt helps s
I to keep the net up for the week and 1
g pay the overhead. g
E According to a well known manager, 1
i more than a dozen large houses have g
1 been opened this year and more are S
E to come, so it will be the survival of |
i the fittest, after all is said and done. |
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiuiiiii iiiiiiiiiiiiiiiiiiiinniiHiiiiiiiiiiiiuiiiiiiiiiniiuiiiiiiiiHiiiuiuiiiiniil
Bioscope Explains How
Quota System May
Be Worked
THE Bioscope, British film publication,
prints an interesting explanation of the
possible operation of the quota system which
may go into effect as a measure of protection
against foreign productions. It follows :
"If a quota system was decided on to help
British film production, and that quota was
fixed at 12}^ per cent., exclusive of topicals,
it would mean that an exhibitor showing
10,000 feet of film in each program would
have, in course of four weeks, to show 12J4
per cent, of 80,000 feet. This amounts to
10,000 feet, and the exhibitor could either
choose to show two five-reel British features
per month, or one five-reel British feature
per month and 1,000 feet of British scenic
or interest film per week. The whole 10,-
000 feet of British film could be shown per
month, or a total footage of British film
amounting to 120,000 feet could be spread
over the entire twelve months and divided
between features and shorter films, as best
suits the exhibitor."
L M. A. Executives
To Attend Ohio
Convention
PRESIDENT I. E. CHADWICK and
General Manager Frederick H. Elliott
of the Independent Motion Picture Asso-
ciation of America will attend the annual
convention of the Motion Picture Theatre
Owners of Ohio at Columbus, December
8 and 9.
Vice-President J. J. Harwood of the Ohio
theatre owners telegraphed Mr. Elliott an
invitation to President Chadwick to ad-
dress the convention on Tuesday afternoon,
and it is not unlikely that the I.M.P.A.
president will remain over for the banquet
on Tuesday evening, when he has been in-
vited to be one of the principal speakers.
General Manager Elliott will go to Co-
lumbus in advance of President Chadwick
for a conference with the Ohio officials,
along with President Frank J. Rembusch of
the M.P.T.O. of Indiana, who advised that
he will meet him in Columbus on Monday.
It is not improbable that the I.M.P.A,
executives while in the Middle West will
have conferences with the M.P.T.O. officials
and independent theatre owners from ad-
joining states who are to attend the Colum-
bus convention.
IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIHIIIIIIIIIIIIillllllllllllllllU^
Incorporations
'iiiiiii>iiii"uiiiiiiiiiiiniii::MiiiiiiiiiiiiiNiiuiii[iiiiiiiiii[iiiiiiiii!i[iiiiiiiiiiiiiiiiiiiiiiiiiii^
There appears to be no let-ap In the num-
ber of motion picture compaalea Ineorporat*
ing In New York State, the past vreek brlns-
Injr the UKunI grist to the Secretary of State's
ottlce at Albany. There wun an nveragre of
one company a day, each nith a fairly good
capitalization. The foIlonInK gives the names
of the companies, the capitalization and the
directors chosen for the ilrst year; Bob
Custer Productions, |IS,0OO, Julias Chapsky,
Joseph Joel, Mildres Spiro, all of New York
City; Blum Theatrical Corimration, «20,000,
GuHtav Blum, F'rederic Clayton, H. B. Forbes,
New Y'ork City; Saland Film Laboratories,
$10,000, Abraham Weinsteln, Joseph ti. Mar>
Kolln, Nnthanlal Seaman, New York Clty|
CInechrome Film Corporation, $2O,0O0, Arthur
Gross, Morris KInhom, Stella Berthotf, New
York City; MacFadden True Story Pictures,
riOO.OOO, G. L,. Hnrrlnsrton, William Thomp-
son, S. N. Wo€>d, New York City; FUtter Pro-
ductions, Inc.. fl2.000, Walter A. Futter, M.
L.. Greenbergr, Isaac Sehmal, New York Cltyi
Bershap Theatre Corporation, no capitalisa-
tion Klven, Henrietta Anidur, N. K. CoheB«
Bernard Shapiro, New York City.
December 12, 1925
MOVING PICTURE WORLD
529
M'Q'M-United Artists Merger Off;
Protests of Exhibitors Responsible
liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiH
Honest? Yes Sir!
MOVIE AGE claims to have die-
covered the world's most honest
man. His name is Ebinger and he is
manager of the Orpkeum Theatre at
Fort Madison, Iowa. He warned hia
patrons against attending the theatre a
certain night, in the following news-
paper advertisement:
"Don't go to the Orpheum tonight
unless you want to spend your money
for something not worth it. The pic-
ture we have on tonight is not much
to get puffed up about. Tomorrow we
have a new show and this will be worth
the coin."
Theatre Robberies in
Kansas City Hit
Box Offices
HAND in hand with an increased at-
tendance in theatres came a wave of
theatre robberies In Kansas City this
week. From the safe of the Linwood Thea-
tre, large suburban house, robbers obtained
$1,173 the night of November 22. The safe,
which weighed 1,000 pounds, was dragged 35
feet from the office on the ground floor in
the front of the building and the combina-
tion hammered off. The loss was covered
by insurance. Only a few days ago W. O.
Lenhart, manager, was robbed of a dia-
mond ring in front of his home at 2710 East
Fortieth street. The robbers entered the
theatre through a rear window after mid-
night.
Another Victim
The next victim was the Pantages Thea-
tre, first-run downtown house. A bandit
rushed in front of the box office, in full view
of a downtown throng, pointed a revolver
at Miss Blanche Shaw and escaped with $25
in bills, the afternoon of November 23. At
the Newman Theatre that same night a rob-
bery narrowly was avoided. William Jacobs
of the manager's office, Charles Raymond,
assistant manager, and E. C. Kristie, spe-
cial policeman, were in the office arranging
to deposit the receipts in a safe when a
knock came upon the door. Kristie opened
the door. A hand hastily reached through,
but, in slamming the door with a view to
trapping the bandit, Kristie allowed him to
escape.
EXHIBITORS HAVE JUBILEE
The M. P. T. O. of Connecticut was hold-
ing a Jubilee Celebration at the Taft Hotel
in New Haven Thursday evening, Decem-
ber 3, consisting of a banquet, entertainment
features and dancing.
Schenck Makes Definite Announcement in Los
Angeles—Would Have Saved $5,000,000
Annually — Production Increased
By Sumner Smith
THE proposed United Artists-Metro-Goldwyn-Mayer distribution merger
is definitely off. A country wide protest by exhibitors who visualized
in the plan for amalgamation a move toward trustification is responsible.
This news is contained in telegraphic dispatches to Moving Picture World from
Los Angeles. Joseph M. Schenck, the brains of the intended distribution mer-
ger, is author of the announcement that the plan has been abandoned. The ar-
rival of Marcus Loew in Los Angeles, scheduled for Wednesday, December 2,
will not affect the decision, Mr. Schenck is quoted as saying.
Mr. Schenck's announcement came just before Mr. Loew's arrival. He said
that the United Artists program would be increased to fifteen productions a
year He regretted that the amalgamation would not take place because it
would have saved $5,000,000 annually on distribution costs. He said that the
Goldwyn gross revenue for the year was $20,000,000, with the United Artists
$16,000,000. There was no dissension among the producers over the amalgama-
tion, he declared, but it was killed by the great outcry of exhibitors through-
out the country. He added that the increase of production on the United
Artists program would necessitate speeding up all units.
Mr. Schenck's statement follows:
"The United Artists and the Metro-Gold-
wyn-Mayer Corporation have definitely de-
cided, by mutual consent, to permanently
abandon their proposed affiliation. It is
with considerable regret that we make this
announcement. United Artists had felt for
some time that an affiliation with some other
company having an international distributing
organization would be beneficial, financially,
and would effect a considerable saving. We
settled on M-G-M as a suitable distribu-
tion partner because we considered the
quality of their product to be of a con-
tinuously high standard. We were engaged
in working out the physical details when
a storm of protest arose from exhibitors all
over the world. These protests were based
on the mistaken premise that there was to
be something in the nature of a trustifica-
tion of the motion picture industry. Nothing
could have been further from the facts, but
realizing our inability to dispel this impres-
sion, we have decided that our independence
and integrity before the exhibitor is para-
mount to any economy we might effect in
the face of adverse, if mistaken, criticism.
Both companies are in complete accord in
this decision.
"Mutual Co-operation"
"Speaking for the United Artists, I can-
not make it too plain or too emphatic that
our aim from the very formation of the or-
ganization has been mutual co-peration and
complete independence. We shall not now
or in the future abandon that aim. United
Artists now, and always, will make its own
pictures and sell its own pictures to the
best theatre available and at the best price
obtainable."
Thousands of telegrams from exhibitors
have been sent Mr. Schenck and other prin-
cipals in the proposed merger within the
past few weeks. Douglas Fairbanks, Charlie
Chaplin and Mary Pickford have been be-
sieged with telegraphic requests — some of
them entreaties— not to allow the amalgama-
tion."
The T. O. C. C. of New York City has
-been prominent in the telegraphic battle.
Charles L. O'Reilly and Sydney S. Cohen
wired each one of the principals. Chaplin
replied on November 20 that the merger
"has by no means materialized. ... If such
co-operation along these economic lines is
of a constructive nature, it should be to ad-
vantage of all parties and will harm no one."
He added that if after a thorough investiga-
tion he found the plan of monopolistic con-
struction, he surely would be the first to op-
pose it.
Douglas Fairbanks had wired the T. O. C.
C. that the proposed merger "in no way
presupposes the statement contained in your
telegram."
TAX REVENUE UNCHANGED
The revenue to the Province of Ontario
for 1925 from the Provincial Government's
Amusement Tax will be practically the same
as for the previous fiscal year, according
to the preliminary report of the Hon. W. H.
Price, K. C, Toronto, provincial treasurer.
The fiscal year ended October 30 and, with
the returns not yet quite complete, the
revenue from the Amusement Tax, collected
at all theatres in the Province, amounted to
practically $1,470,000, it is stated. In addition
to the tax on amusement tickets, which aver-
ages about 10 per cent, of the face value
of the tickets, there is also the revenue
from theatre licenses and theatre inspection
which, in the previous twelve months' period,
reached the total of $209,379.
530
MOVING PICTURE WORLD
December 12, 1925
Joseph Schendi Honored
By Producers of California
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In and Out of Town
HONORED by the Association of Mo-
tion Picture Producers of California,
Joseph M. Schenck, a dominant figure
in the cinema industry, recently was pre-
sented with a large silver plaque by leaders
of the organization. The producers' action
was a complete surprise to Mr. Schenck, who
in reply lauded the group's outstanding part
in the campaign for better pictures.
Charles H. Christie, present chief of the
body, made the presentation speech, point-
ing out lhat Mr. Schenck, three times presi-
dent of the association, has played a promi-
nent part in establishing California's suprem-
acy in an industry that now ranks as one
of the leaders in America, exceeded in mag-
nitude perhaps only by agriculture, steel
and automotive.
Upon the plaque was engraved:
"To Joseph M. Schenck, three times dis-
tinguished by election to the office of presi-
dent of the Association of Motion Picture
Producers of California, Inc., from his asso-
ciates, as a token of high regard, sincere
affection and keen appreciation of the asso-
ciation."
Those who attended the presentation cere-
monies were Fred Kley, Robert Fairbanks,
Victor H. Clarke, B. P. Fineman, John Mc-
Cormick, Abraham Lehr, William R.
Fraser, Warren Stone, Raymond L. Schrock,
Henry Hennigson, E. H. Allen, Lou Good-
stadt, M. C. Leeve, Walter K. Tuller and
Fred W. Beeson.
Mr. Schenck is the producer of the pic-
tures starring Norma and Constance Tal-
madge and Buster Keaton, chairman of the
United Artists directorate, president of the
Security Trust and Savings Bank of Holly-
wood, a large owner of Los Angeles and
Holywood real estate and a prominent figure
in the business life of Southern California.
GUARD AGAINST THEATRE FIRES
With the coming of colder weather the
danger from fire in theatres has become
greater and the Chicago Fire Department
officials are enforcing more strictly the rules
for the operation of buildings used for public
gatherings. Last week firemen extinguished
a blaze on the stairway leading to the bal-
cony of the Great Northern Theatre on
Quincy street, and fire destroyed the Deluxe
Theatre at Hammond last Friday night. This
house seats 900 and belongs to the Kleighe
circuit, of which J. L. MacCurdy is manag-
ing director. It is not known at present
whether the house will be rebuilt or not.
BRITISH REJECT PLAN
In a referendum British exhibitors have
rejected the productinn plan which requires
an initial 10 per cent, of English pictures in
all shows, effective January, 1927, and an in-
crease to 25 per cent, by 1929. The vote
was 679 to 609. About half of the members
voted. Now it appears that the government
plan will take precedence.
20,189 PICTURE THEATRES
There are 20,189 picture theatres in the
United States, according to a count com-
pleted by Will H. Hays. Annual paid ad-
missions total over $700,000,000. The weekly
attendance throughout the country is es-
timated at 55,000,000, while New York City's
average weekly figure is 4,500,000.
Ralph lieivis, star of many Emory John-
son-F. B. O. sncceso^H, Is in New York for
the first time In several years. He will make
one picture here. Mrs. Lewis and he are
staying at the Plaza.
N. L. Nathanson of the FWimons Players
Canadian Corporation is In New York.
Esther Rnlston, actress, has left New York
for Hollywood to appear in "The Blind God-
dess."
David A. O'SIalley, bosiness manager of
C. B. C, is back from Boston.
Major Alexander Gran of Ufa, Berlin, has
sailed for Germany. He visited Hollywood
to learn American produeingr methods.
Lincoln Stednuin has returned from a hant-
Ing trip in the Imperial Valley.
Nicholas M. Schenck and J. Robert Rnbin
are back from Hollytvood where they dis-
cassed the planned United Artists-Metro-
Goldwyn-Mayer distribution merger.
Victor Heerman has gone to the West
Coast.
Alice Terry is in New York.
Harry Sherman, Short Films Syndicate salca
representative, is on a sales trip.
Dorothy Gish has returned from abroad.
Peter L. Shamray, production manager
and laboratory superintendent of H. C.
Weaver Productions of Tacoma. has ended a
month's visit in New York. William R. Rash,
vice-president of the same company, is on
a business visit here.
Vice-President John C. Fllnn of Producers
Distributing Corporation has retnmed from
Hollywood.
Dallas Fitzgerald is here with a print of
the Arrow picture, ''My Lady of Whims,"
which he produced and directed.
BARTLETT JOINS F. B. O.
R. K. Bartlett, one of the veterans of the
motion picture industry, has joined F.B.O.
as sales promotion director to replace Al
Boasberg, who recently left for Hollywood as
gag man for Buster Keaton.
JOSEPH M. SCHENCK, THREE TIMES PRESIDENT OF THE ASSOCIATION OF MOTION PICTURE PRO-
DUCERS OF CALIFORNIA, INC., and one of the dominant figures in the industry, is shown here receiving a silver
plaque presented to him by the organization at a recent meeting in Hollywood. Charles M. Christie, now head of this
group, made the presentation speech, and lauded Mr. Schenck's services in behalf of the whole industry. A reproduction
of the silver plaque is shown at the right.
December 12, 1925
MOVING PICTURE WORLD
531
Universal Acts
Theatre Acquisition Everywhere Seems
On the Increase; Chicago an Example
Ascher Brothers^ Schedule in Windy City One
a Month — Seven Deals Reported from
Pittsburgh Within a Few Days
By Sumner Smith
THE acquisition of theatres by all branches of the industry goes merrily
on until it must be concluded that the various important elements of the
industry are consolidating their battle fronts for the biggest action to
date in the struggle for existence. Many companies also are building new houses
throughout the countries, for instance the Ascher Brothers in Chicago, with the
opening of one a month through to the Spring. Lynch Theatres, Inc., step into
the limelight this week with the opening of the Lido at Maywood, 111., and prog-
ress on the erection of the Vogue at Chicago avenue and Monticello, Chicago.
Glancing at other territories we find that in and about Pittsburgh no less than
seven theatre deals have been consummated within the past few days, that the
Butterfield Enterprises have acquired the Fred Wuerth string in Ypsilanti and
Ann Arbor, that Warner Brothers are apparently negotiating for two Albany
theatres and one in Glens Falls, N. Y., that the Newf England Theatres Operat-
ing Company of Boston is growing fast, that William Goldman has another sec-
ond-run house in St. Louis, that William Fox is supposed to be planning a big
St. Louis first-run house and also establish a chain of second-run houses or be-
come interested in some such chain now established. But read on.
UNIVERSAL also is to have a sepa-
rate theatre organization. A story
released to the press by Dillon, Read &
Co., Wall street bankers, asserted that
Universal theatres will ultimately num«
ber 1,000.
Universal Chain Theatres Corpora-
tion, just formed, will embrace the
ninety-three houses now owned by
Universal, including ownership in the
Hostettler, Schine and Sparks circuits.
An issue of $4,000,000 of 8 per cent,
preferred stock, each share selling at
$100, will be floated by Shields & Com-
pany. Universal pledges itself to take
$1,000,000 of the second preferred for
its interest in the ninety-three houses.
Carl Laemmle, president of Universal,
agrees to pay cash for $1,000,000 of
the second preferred. This stock is 8
per cent, convertible. The capitaliza-
tion provides for $2,000,000 of this
stock. Each share of the preferred
will carry with it one share of the
common. Dividends will be paid quar-
terly. The company intends to pro-
vide a sinking fund, beginning in 1927,
sufficient to retire $200,000 preferred
each year.
Carl Laemmle verified the fact of a
separate theatre organization.
"Exhibitors have proved," he said,
"that it is possible to unify theatre
chains and operate them much more
economically than could be done if
they were operating as individual units.
"As indicating its confidence in the
success of the new company. Univer-
sal is willing to sell to it all or nearly
all of the theatres which it has re-
recently acquired. The very best the-
atre brains in the world will be en-
gaged to run this chain. No effort
will be spared to put it on the most
efficient andl money-making basis.
The only thing in the minds of my
associates and those who have in-
vested moniey in this proposition is
to make money out of it."
ARBITRATION DOFFS ITS MASK
Arbitration proceedings in New York are
hereafter to be made public. Members of
the trade press were invited this week to a
sitting of the Joint Board of Arbitration at
the T. O. O. C. offices. Sol. Raives was
chairman, Messrs. Meyer, Seigel, Unger and
Thomas represented distributors and Raives,
Moses and McNamara represented exhibi-
tors.
About 100 cases were disposed of. Fox
won in the action of the Blenheim, Webster
and Benneson theatres for $1,000 damages
because the Boston Road Theatre played
"The Iron Horse" first. The ruling was that
there was no protection clause in the Fox
contract.
tir-\ NE A MONTH" is the Ascher Broth-
ers schedule for theatre building in
Chicago. November 19 was the opening
date of the Midwest, fourteenth in the Ascher
string. Then for good measure they bought
the Parthenon, numbered it fifteen and flung
their banner forth from its flagstaff on No-
vember 23. December will mark the open-
ing of the huge new Terminal Theatre on
the northwest side. Each month a new the-
atre will be added, thus making Ascher
Brothers at the end of the year one of the
largest circuits in Chicgao. In January the
Colony at S9th and Kedzie will open. Feb-
ruary will find the Drake at Montrose and
Drake added. In March the Highland at
79th and Ashland will open. April will be
the opening month for the magnificent new
Sheridan at Irving Park Boulevard and
Sheridan Road. The new Ascher School for
Managers, under the direction of Lewis P.
Newhafer, general manager, will open on
January 11 at the main offices of the circuit
on Wabash avenue. "
Lynch Theatres, Inc., are building a new
theatre at Chicago avenue and Monticello
that will seat 2,000 and be known as the
Vogue. William J. Mueller and Arthur Sass
are handling the construction of the new
house. When completed this will be the
seventeenth, making it one of the largest
circuits in the Chicago territory. The main
offices of the Lynch chain is now in the nev/
Tiffin Theatre iSuilding on West North ave-
nue, under the personal direction of Vincent
Lynch.
Another fine neighborhood theatre was
opened last week by Lynch Theatres, Inc., at
Maywood, 111. The new house is called the
Lido and is located at Washington Boule-
vard and Fifth avenue. Mike Siegal, for-
merly of the Home Theatre, is house man-
ager and Jack Miller is managing director.
Willard Parsons is musical director and had
a fine program for the opening feature
"Shore Leave." The new theatre will seat
2,000 and has a beautiful Italian garden ef-
fect in the auditorium. The house is the
sixteenth of the Lynch Circuit, under the
general direction of Vincent Lynch. The
boys along film row are extending congratu-
lations to John C. Miller, owner of the Prin-
cess Theatre at Woodstock, 111., on his elec-
tion as president of the Chamber of Com-
merce of that live little city. Miller is one
of the veteran showmen of that part of the
state and is a real booster for the Woodstock
territory.
The Midwest Circuit has denied the
report that it will invade the Quincy, 111.,
territory and take over several theatres.
The Great States Theatre circuit, affiliated
with Balaban & Katz, is building two fine
movie theatres, one at Joliet, 111., to seat 4,-
000 and be known as the Rialto Square. It
is expected to be ready for opening about
February 15. Morris Rubens will have gen-
eral supervision of this house, which will
have a combination policy. The new Lincoln
Square at Springfield, III., is under way at
Fifth and Jeflferson, but it will be several
months before it is ready for opening. This
will be a combination house with a large
seating capacity.
James I. Biba, Irving A. Biba and Philip
Golde have organized the Ritz Theatre Cor-
poration with a capital of 500 shares of non
par value to operate the new Ritz Theatre
at 6334 West Roosevelt Road in Oak Park.
The house was opened last week to capacity
business.
G. E. Minor, Lyle Webster and H. Web-
ster have organized the Minor Amusement
Company at Rice Lake to operate theatres in
that district.
The Kidland Amusement Company, op-
erating several houses, has purchased the
theatre at 4619 and 4621 South Ashland ave-
nue for $75,000, subject to a mortgage of
$40,000. Cerf and Erenhalt handled the
transaction.
Marks Brothers report that they expect to
open the new Embassy, going up at Fuller-
(Continued on next page)
532 " M O V I N G P I CT U RE W O RLD December 12, 1925
Many Changes in Theatre l^anagement
(Continued from preceding pase)
ton and Crawford avenue and seating 2,500,
about January 15, and the new Ritz at Hard-
ing and Lawrence avenue by the end of
January. The huge new theatre they are
building at Devon and Sheridan Road is un-
der cover and the tentative opening date of
this huse is set for late in February. This
house will seat more than 4,000. A contest
will be held to secure a name. Other pro-
jects of the firm will be ready for early an-
nouncement, according to word from their
offices.
A new theatre is projected by S. J.
Gregory for Cicero, III. He recently sold
a couple of theatres to the Ascher circuit
and retired from the Gregory chain at Ham-
mond, Ind. The house will be known as
the Mirador and will seat 2,500. Plans and
supervision are by E. P. Rupert and R. Levine
and Co. The architecture will be French
renaissance with a terra cotta front. It will
be operted by Gregory and Ben Bernasek,
with a policy of pictures and vaudeville. The
site selected is the northeast corner of West
25th and South 53rd avenue.
H. G. Forde, M. J. Weiler and B. M. Leisse
have organized the Bloomington Theatres,
Inc., of Bloomington, 111., to purchase and
operate picture theatres in that territory.
The company has a capital stock of 100
shares of no par value and they will make
their Chicago headquarters at 162 North
State street.
Recent "Boston Openings
THE New England Theatres Operating
Company of Boston is opening new the-
atres in suburban Boston so rapidly that
openings are becoming merely a matter of
routine for the enterprising officials of this
fast growing circuit.
The Rialto Theatre at Roslindale Square
and then Jamaica Theatre at Jamaica Plain
were opened on November 21. The same
program was presented at both theatres, con-
sisting of "Souls for Sables" and "The Cal-
gary Stampede." The new Shawmut Thea-
tre was opened on November IS.
The company recently had work started
on the erection of the Rivoli on Dudley
street, Roxbury. It will be of the bleacher
type of construction and there will be 2,000
seats on one floor. The interior color scheme
and decorations are of Pompeiian style.
THE Hostettler Amusement Company,
of Omaha, has purchased the Blaine
Cook circuit of theatres. This included
the Rialto and the Gilbert at Beatrice, Neb.,
the Dean and the Sun at York, Neb., the
Ehte and Royal at LeMars, la., and one
theatre, the Platte, at North Platte, Neb.
The Sun and the Keith theatres at North
Platte, not a part of the Cook circuit, have
also been acquired by the Hostettler Amuse-
ment Company.
Seven Iowa theatres have recently been
purchased by the A. H. Blank interests. The
seven theatres belonged to the Ford circuit
and were the Strand, Palace and Crystal at
pllllllllllllllllllllllllllllllllllllNlllllllllllllllllllillllllllllllllllllllHIIIllllll ll>l"llllllllllllHllllllllllllllllllllillllllJ
I Fox Expanding |
I (CO EGARDLESS of rumored mo- 1
g tion picture combinations or 1
i any other factor affecting the in- s
1 dustry in the United States today, g
1 Fox Film Corporation will ultimately 1
1 have one or more first-run theatres in 1
s every important key city in the coun- i
1 try," said James R. Grainger, general i
1 sales manager, in Los Angeles this 1
f! week. g
1 "Expansion plans with this object in 1
1 view have been under way for some 1
1 time. Building sites have already been 1
1 secured in Boston, Detroit, Chicago, 1
1 Washington,] Buffalo> San Francisco 1
s and Los Angeles. In New York City i
1 a 4,500-seat theatre is being built to g
1 replace the old Academy of Music, g
i scene of Mr. Fox's real beginning as 1
i an exhibitor. The recent reorganiza- M
1 iton of Fox Theatres Corporation, |
I when $12,000,000 of a stock issue was |
1 placed upon the market, was but one g
1 move toward the consummation of the g
1 expansion plans. It is expected a 1
g more detailed announcement of the 1
1 program Mr. Fox has under considera- g
1 tion will be issued from our New York g
g oCBce within a short time." 1
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Beautiful lounge rooms, foyer and mezzanine
floor are other features. Shapiro and Sons
of New York, builders of the new Keith-
Albee Boston Theatre, are erecting the
Rivoli. It is expected that the theatre will
be ready for opening next March.
Work is under way on the new Morton
Theatre in Dorchester. There will be 2,000
seats.
Albany Sales Expected
WARNER BROTHERS, who lately ac-
quired theatres in Chicago and Pitts-
burgh, are negotiating with C. H. Buckley of
Albany for the Leland and Clinton Square
Theatres in that city as well as the Empire
in Glens Falls, according to a well founded
rumor. Representatives of Warner Broth-
Waterloo, la., the Strand and Palace at
Cedar Rapids, and the Palace at Vinton, la.
H. H. Cone sold the Princess Theatre at
Odebolt, la., to J. H. Feldhans.
The Universal is planning a $250,000
theatre for Grand Island, Neb. It is to have
a 66-foot front and will be located near the
Yancey Hotel.
A new theatres has been built at Vail, la.,
and is now being equipped. C. H. Macke
is manager. The theatre is soon to be offi-
cially named.
Frank Reinert has sold the Lyric Theatre
at Tekamah, Neb., to Ed Hopley.
ers were in Albany during the past week
conferring with Mr. Buckley, who is a real
estate dealer as well as an exhibitor. It is
said that Mr. Buckley was oflEered the sum
of $50,000 a year in a lease covering the
three houses, all first-run, and that the of-
fer was refused. Warner Brothers maintain
an exchange in Albany and of late there has
been more than the usual activity around the
exchange, with efforts to place the pictures
in cities, villages and even the smaller ham-
lets, where houses run but one night a week.
The Leland in Albany is over 100 years old
and one of the largest and most popular first-
ruil theatres in the city, with a 25-cent ad-
mission prevailing. This house is owned by
Mr. Buckley outright and is located in the
center of the city, but within a short block
of the $250,000 theatre being erected by the
Strand interests and which open sometime
next spring. The Clinton Square is also a
downtown house, leased by Mr. Buckley from
Fred Elliott, while the Glens Falls house
is also leased and is a competitor with the
house operated by the Peerless Booking
Agency in that city.
Seven Pittsburgh Deals
XT O less than seven theatre deals were
■L^ consummated in the Pittsburgh terri-
tory within a few days recently, which re-
sulted in eight theatres changing hands the
first of December.
Bart Dattola, ' owner 6f the Alhambra,
New Kensington, took over his brother
Paul's Grand Theatre at Springdale, one of
the most up-to-date small theatres to be
found anywhere. Paul has gone to Florida
to engage in the real estate business.
C. M. McCloskey of the Penn-State
Amusement Company, Uniontown, has formed
a new company at Morgantown, W. Va., of
which he will be managing director. The
name of the new company is the Morgan-
town Theatre Company and it has taken over
the Strand and Metropolitan Theatres in that
town. The Metropolitan is one of the finest
houses in the local territory and was for-
merly owned by Communtzis Brothers.
Fielding K O'Kelly, managing director of
the house, has resigned. George Sallows,
manager of the Strand for a decade, will
look after both houses for the new com-
pany.
J. B. Walker, who has conducted the
Academy on Beaver avenue, Northside, for
twelve years, announces his retirement from
business life. He has sold his theatre build-
ing to a newcomer, R. E. Slavkin.
The Hymes Circuit of Buckhannon, W. Va.,
has taken over its only opposition house,
the White, formerly conducted by O. M.
White.
Ben Burke, owner of the pretentious Capi-
tol Theatre at New Castle, has taken over
over James Caplanis' Star in the same town.
This is a house of 300 capacity. Ben expects
to change the house policy and will use
bigger pictures.
David Pratt, who has conducted the Lin-
coln Square Theatre on Lincoln avenue in
East Liberty for eighteen months, has sold
out so that he can devote his time to other
business interests. The new owners of the
Lincoln Square are known as the L. R. W.
Company, also owners of the New Lincoln
Theatre on Wylie avenue. The three men
(Continued on page 534)
Hostettler Company Purchases
Blaine Cook Theatre Circuit
December 12, 1925
M Ol^ ING PICTURE WORLD
533
International Projector Corp* Formed
Merging Power, Precision and Acme
Three Prominent Manufacturers Join ForceS)
Providing for Still Finer Mechanisms,
To Be Quartered at 90 Qold Street
OFFICIAL announcement can now be made of the formation of the Inter-
national Projector Corporation, Inc.. under the laws of the State
of Delaware, which has acquired the entire business and assets of
the Nicholas Power Company, Inc., and the Precision Machine Company, Inc.,
both located in the City of New York, and the Acme Motion Picture Projector
Company located in the city of Chicago, all leading manufacturers and distrib-
utors of motion picture projectors and accessories and other apparatus pertain-
ing to the motion picture industry. These corporations have been active in the
industry since 1907, 1913, and 1916 respectively.
-fllllllllllllllllllllllllllllllllllllllllillll!llllllllllllllllllilllllllllllU!llllllllllllllll>lllll^^
I Banditry Worse |
1 /Tr\HE payroll bandit situation in f
S JL Louisville has grradually become l
S worse and the Armored Car Company, i
S formed a year or two ago, has now =
I made plans whereby it is picking up |
I each night the daily receipts of the |
1 picture theatres, oil stations, confec- |
S tioneries and other concerns running s
1 after banking hours, the money being |
i placed in locked satchels and carried by |
S the armored car concern to the Louis- §
1 ville National Bank, where it is dropped |
1 through a locking cylinder into the 1
1 bank vaults at any hour of the night, |
i without unlocking bank doors. De- |
S mand for this service has increased 1
M until the car companies has increzised g
I its capital to $25,000, in order to put 1
1 on more cars. g
1 On November 224 a payroll clerk of i
1 the Brown Theatre and Brown Hotel |
1 Company was slugged at the mouth of g
g an alley, just north of the Brovnn g
1 properties, and relieved of $2,500, the g
: men jumping into a car and getting g
i away. Later one of them was reported 1
M captured in a second attempt in the g
g same ilay. g
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
DOWNING MINORITY LEADER
Now that the Democratic leaders of New
York State have finally settled upon Sena-
tor Bernard Downing of New York City as
the minority leader in the State Senate at
Albany this winter, the film industry can
breath a bit easier. Senator Downing,
through long experience in the Legislature,
knows all the tricks of the trade fully as well
perhaps as Mayor-elect James Walker, who
so ably represented the film interests at
Albany year after year. His selection means
that exhibitors will have a representative
with the time and the inclination to listen
to them.
LISTS NEW YORK OFFICE
A statement designating New York City
as its ofifice in this state was filed in Albany
last week by the Picture City Corporation of
Miami, Fla., Charles L. Apfel as president.
The company stated that it would begin busi-
ness on a capitalization of $20,000 and that
its New York office would be at 522 Fifth
avenue. The company is permitted to have
10,000 shares of stock outstanding, of a par
value of $100 each.
ROB ST. LOUIS SAFE
Patrick Collins, manager, and two ushers
of the King Bee Theatre, 1710 North Jef-
ferson avenue, St. Louis, were stuck up by
two bandits on Thanksgiving night. The
robbers forced Collins to open the safe and
secured $557. The St. Louis Amusement
Company owns the King Bee.
The Power, Simplex and Acme motion pic-
ture projectors, which are manufactured in
the respective plants of the corporation, are
widely known in the industry. They will
continue to be manufactured and the indi-
vidual identity of each machine will be
fully retained. The business formerly car-
ried on by the Nicholas Power Company,
Inc., and the Precision Machine Company,
Inc., will hereafter be conducted in a ten-
story fireproof building situated at 90 Gold
Street, New York City. This building and
the land on which it is located are owned
by the Cinema Building Corporation, all of
whose stock is owned by the International
Projector Corporation.
The retailing of the manufactured product
will be continued through the present chan-
nels of distribution.
The personnel which has been respon-
sible for the marked improvement in the
manufacture and distribution of the respec-
tive projectors during the past two years
FOR the present there will be no test
of the arbitration system and the uni-
form contract in the New York courts.
The case of Apollo Exchange against the
Wellmont Company, hailed as a test case for
arbitration, was settled out of court this
week just before it was to come to trial
before Justice Proskauer in the Supreme
Court.
The plaintiff, it is said, under the terms of
the settlement will accept seventeen pictures
and pay $5,000 for them.
The outcome of this case, which attracted
national interest, is extremely disappointing
to the national exhibitor officials, who saw
in it an opportunity to prove in court their
repeated contentions that the present con-
tract and arbitraion mehods are unfair and
illegal. The defense planned to force dis-
tributing companies under oath to say
whether they will sell any exhibitor who re-
fuses to sign the existing contract.
Norman Samuelson, attorney for the New)
Jersey M.P.T.O., is one of those who is
dissatisfied with the adjustment. He stated
that he had no part in bringing it about and
is to be continued with the new company.
New methods of manufacture have been
instituted with resultant benefit to both the
seller and the user, and the present sales
policy will be continued since it has proved
to be of distinct benefit to all identified
with the industry.
Experience for a long period of years
has proved the economic necessity of this
move and it is anticipated that time will
further prove the wisdom of it from the
standpoint of both the user and the manu-
facturer of motion picture projectors.
The International Projector Corporation
bespeaks the continuance of the good will
and support for so many years accorded the
Power, Simplex and Acme projectors; the
good will which the manufacturers of those
projectors have so earnestly striven to build
up and maintain. This has been done
through the furnishing of a satisfactory
product fully supported by a highly efficient
service.
that he was resigning as counsel of the
organization.
Cadwallader, Wickersham & Taft, counsel
for the plaintiff, had filed affidavits by ofii-
cials of several distributing companies as-
serting that any exhibitor could obtain prod-
uct without signing the contract. These af-
fidavits were to combat the charge of du-
ress. Samuelson was eager to make them a
definite issue.
The settlement of the case leaves several
issues in the air.
BALTIMORE BURGLARS FAIL
Four burglars were foiled in an attempt to
rob Warners' Metropolitan Theatre, Balti-
more, on the morning of November 27.
After they had bound and gagged the watch-
man, they left him lying in the aisle of the
theatre with one man on guard over him,
while the rest attempted to open a huge
safe but failed. The safe contained $300,
which belonged to Bernard Depkin, man-
ager of the theatre. Twenty-two hundred
dollars was taken out of the safe early in
the evening.
Apollo-Wellmont Case Settled;
Exhibitor Heads Disappointed
534
MOVING PICTURE WORLD
December 12, 1925
hoew^s Most Successful Year;
Net Profits
LOEWS, INC., has closed its most suc-
cessful year. This was the fiscal year
ending August 31, 192S. The net
profits after all charges and dividends on
preferred stock of subsidiaries was $4,708,631,
which is equal to $4.43 a share on the 1,060,-
780 shares of no par value, against $2,949,-
052, equal to $2.78 a share, earned in 1924.
According to comment by the Wall Street
Journal, "purchase of Goldwyn about a year
ago was a shrewd piece of business on the
part of Marcus Loew. Goldwyn was bought
for $5,000,000. Metro-Goldwyn 7 per cent,
preferred stock of which $4,430,666 is out-
standing. Annual dividends on this are
about $300,000. The income from Goldwyn's
half interest in the Capitol Theatre, New
York, more than pays the dividends on the
preferred. The Goldwyn property also in-
cluded a valuable studio lot in Hollywood
which Loew's will be able to sell at a hand-
some profit when it seems advisable. Since
Metro also has a studio lot in Hollywood it
is probable that sooner or later one of the
tracts will be sold.
"Feature of the balance sheet is the wiping
out of an item of $10,977,083 for leaseholds,
contracts and good will by writing up the
property account. Loew's has extensive real
estate holdings consisting of theatre and
business buildings in choice sections of im-
portant cities all over the country. Many of
these properties were acquired five years ago
and have since appreciated greatly in value.
In two properties Loew's is understood to
have a profit of over $1,000,000 each.
"Property and plants are now carried at
$25,846,040, against $18,841,967 in 1924 and
$14,677,689 in 1922. Investments, including
PROTEST NEW BUFFALO THEATRE
The nearness of a new gasoline station is
said to be the reason for a fire department
protest against the proposed new picture the-
atre to be erected by the Askey-Hager Com-
pany at 3174 Main street, Buffalo, N. Y.,
permission to build which has been granted
by the council subject to "O. K." from nearby
churches. It is reported that a church on
the opposite corner is about to protest. The
house, if it goes through, will seat 1,800.
The lobby and entrance will be on Main
street. The house will be 120 feet long, 80
feet wide and 30 feet high.
CHICAGO PROPERTY SOLD
Fitzpatrick & McElroy are selling some
of their property in the Chicago territory.
Last week the sale of the two-story build-
ing and lot on the southeast corner of 59th
and Kedzie was rs^.orted to Frank R. Mc-
Garr for a reported amount of $350,000. Mc-
Garr took title for an undisclosed client.
The theatre that is going up at 79th .and
Ashland under the supervision of the cir-
cuit has been leased to the Ascher circuit,
which will rename it the Hiland Theatre.
MISS MORRIS WITH FOX
Virginia Morris, director of advertising and
publicity for the B. P. Schulberg produc-
tions. Inc., has accepted a position under
Vivian Moses in the Fox publicity depart-
ment.
Were $4,708,631
real estate of subsidiaries are carried at $10,-
590,392, against $6,296,682 last year and $3,-
315,418 in 1922.
"The company has an interest in a total
of 105 theatres, and owns outright 33 the-
atres, four office buildings and two studio
lots. A new $1,000,000 theatre is being built
in Atlanta, and large houses are being built
or leased in New Rochelle, Coney Island, Bir-
mingham and Norfolk.
"Working capital position has been much
improved this year. The increase is mainly
due to larger inventories of films which
stand at $11,864,862, against $6,548,209. Loew's
has been steadily expanding its producing
business until it is now second only to
Famous Players in film making. This in-
ventory consists almost entirely of 1925 film
output, according to the policy of deprecia-
tion employed by all important film pro-
ducers, and is not incommensurate with the
increased volume of business. Gross income
in the last fiscal year was $56,294,745, against
$42,937,268 in 1924 and $19,634,355 in 1923, an
increase of nearly 150% in two years.
"Earnings of Loew's last year were larger
than the average net income of Famous
Plaj'ers in recent years and only about
$700,000 less than Famous Players net last
year, which was the largest in its his-
tory. In other words Loew's has built up
in four years a structure that is a cloSq
second to the greatest moving picture pro-
ducer in the world. Another year as good
as the one just closed may bring even more
important development to this rapidly grow-
ing company.
"At piesent the weak point in Loew's struc-
ture is the comparatively small amount of
cash, $1,547,585 in relation to inventories."
Moe Mark Plans New
Theatre Chain for
Entire Country
pLANS for the erection of a new chain
A of high-class picture theatres throughout
the United States were announced by Moe
Mark, head of the Mark-Strand circuit of
theatres, at the banquet in the Mark-Strand,
Lynn, Mass., Sunday night, November 29,
marking the tenth anniversary of that thea-
tre. A formal announcement of the theatre
building project will be made in a few
weeks, Mr. Mark declared.
Gathered at the banquet tables were Mr.
Mark's associates, members of the Mark-
Strand board of directors and various prom-
inent leaders in their respective endeavors,
including Joseph M. Levenson of Boston,
treasurer of the Lynn-Mark-Strand Theatre
Company.
William C. Scanlon, stage manager of the
Strand, who has been employed by Mr.
Mark for seventeen years, presented a beau-
tiful silver loving cup to Mr. Mark as a
token of the high esteem the employes of the
Lj'nn Strand hold for their "chief." The
board of directors presen-ted Mr. Mark with
a large grandfather's clock, a costly and
wonderful work of art.
Allen B. Newhall, managing director of
the Mark-Strand and Mark-Comique, also
in Lynn, was toastmaster.
Theatre Changes
(Continued from page 532)
comprising the company, and from whose
initials the name is derived, are : D. Lekovicz,
Harry Rackov and W. Worthington.
Another old-timer has sold out. Dominick
Delphos, who owned the Star at Bridgeville
for twelve years, has disposed of his house
to August Vallani.
Butterfield Enlarging
THE Butterfield Theatrical Enterprises is
continuing to enlarge its chain of the-
atres, the latest step along this direction
coming last week with the acquisition of the
Fred Wuerth Theatres in Ypsilanti and Ann
Arbor, Mich., comprising the Orpheum and
Wuerth in Ann Arbor and the Wuerth in
Ypsilanti. The closing of this deal gives Mr.
Butterfield four theatres in Ann Arbor and
two in Ypsilanti, or practically all of the
theatres in both cities, with the exception of
one small house in Ann Arbor. Mr. Wuerth
intends to retire from the theatrical filed and
after a rest will enter the real estate busi-
ness.
Another for Qoldman
ANOTHER house has been added to Wil-
liam Goldman's growing string of sec-
ond-run houses. Sigoloff Brothers are to
build a l,200^:seat house on the site of their
Elite Airdonie, Eighteenth street and Park
avenue, and lease to Goldman for a term of
years. ; The building will contain stores and
apattmeitts and cost upwards of $150,000.
Plan's are :in charge of Kennerly & Stege-
meyer, architects. Title Guaranty Building.
William Fox is said to be the big pro-
ducer-distributor who plans to enter St. Louis
exhibition circles. Gossip in film circles is
that, the Fox interests will build a big first-
run house in St. Louis and also become in-
terested in a chain of second-run houses. As
has been reported, an eastern financial man
and builder were in St. Louis recently study-
ing the local theatre situation. They are
known to have visited a number of neigh-
borhood houses with a view of studying their
possibilities. These men admitted, they
represented a big producer-distributor but
declined to reveal his identity.
Those Rumors
TP HERE also are the usual crop of rumors,
some undoubtedly founded on fact and
some more or less of the visionary sort.
Here are a few of them :
Famous Players has practically closed with
Karl Hoblitzelle in the acquisition of his five
theatres in Texas key cities and one in Lit-
tle Rock, Ark. Hoblitzelle has a five-year
contract with Fox.
Ray Grombacher seeks to control the
Spokane situation by purchasing the Hip-
podrome and the Will Starkey chain. He
especially needs a second-run house, having
bought both first and second runs.
Metro-Goldwyn-Mayer seeks booking con-
trol of the proposed $3,000,000 Midland The-
atre in Kansas City. Universal and Para-
mount have majority control of the down-
town first-run houses. The Midland will
seat 4,000 and in policy resemble the Capitol
in New York City.
North American Theatres Corporation
seeks theatre sit^s in Minneapolis and
Omaha.
December 12, 1925
MOVING PICTURE WORLD
535
Fox's $500,000 Building Program
Begins at West Coast Studios
Universal Announces
Assistant Sales
Directors
SEVERAL important changes in the sales
personnel of the Universal Pictures Cor-
poration were made early last week, E.
H. Goldstein, treasurer of Universal, an-
nounces. Le Roy Alexander, for the past
year general manager of Universal's Chicago
territory, has been appointed assistant sales
director of the Western Division, of which
Lou Metzger is the sales director. Alex-
ander's jurisdiction will include Chicago,
Milwaukee, Minneapolis, Des Moines, Sioux
Falls and Omaha. W. W. Brumberg will re-
place Alexander as general manager of the
Chicago exchange. Brumberg has been
Century sales manager for that office for
some time.
Another important change is the assign-
ment of W. E. Troug as assistant sales
director for that section of the Southern
Division, which includes the Indianapolis,
Cincinnati, St. Louis and Kansas City ex-
changes. Troug has been an assistant sales
director for Universal for many months, but
his territory has straddled the Southern and
Western Divisions, including Des Moines,
Sioux Falls, Omaha, St. Louis and Kansas
City territories. Under the new arrangement
his territory is entirely in the Southern Divi-
sion, of which Ralph B. Williams is the
newly appointed sales director. Dan
Michalove is the assistant sales director for
the section of the Southern Division south of
Kentucky.
Earl Kramer, the newly appointed sales
director for the Eastern Division, including
Canada, has no assistant sales director other
than Clair Hague, who has general sales
supervision over the Canadian exchanges.
GOLDEN, COL., MARKS TIME
The Golden, Col., city council again post-
poned definite action on the petition to re-
peal the Blue Law ordinance which requires
theatres to be closed on Sunday. An open
meeting was held on November 20 at the
City Hall. M. W. McFarland, manager of
the Gem Theatre of Golden, explained that
his stand represented the wishes of a ma-
jority of citizens. The Student Council of
the School of Mines, located in Golden,
presented a written communication in sup-
port of Sunday movies. Another meeting
will be held on December 4 to give the op-
posing forces another opportunity to be
heard.
CHARLES RAY BANKRUPT
Charles Ray has filed a voluntary peti-
tion in bankruptcy in the Federal Coudt in
Los Angeles, listing his liabilities at $986,-
508 and his assets at $130,355. His father,
Charles T. Ray, former president of Charles
Ray Productions, Inc., filed a similar decree.
The government recently began suit against
Ray for $250,000 in back income taxes.
New $50,000 Administration Structure Among
Those Planned — Library with ZOfiOO
Volume a Principal Feature
CONSTANTLY increasing studio activities, unprecedented production expan-
sion plan, and a building program designed for the purpose of making
Fox Films properties among the leading show places in Hollywood
and Westwood, involve an expenditure of approximately $500,000, according
to a statement made by Winfield R. Sheehan, vice-president and general
manager.
New building operations at both the Hollywood and Fox Hills studios
have already been started. When the entire program at the Hollywood stu-
dios has been carried out, there will have been completed a new Administra-
tion Building erected at a cost of $50,000, a new previewing theatre costing
$10,000, a new wardrobe building costing $20,000, a new still-portrait studio
completely equipped and costing $5,000, a new stage on the East Lot costing
$75,000 and an entirely new reception building for the North Western avenue
lot inclosure, extending from Belong Pre avenue to Sunset Boulevard, costing
$75,000. In addition to these improvements, an entirely new and elaborate
landscape garden plan will be carried out.
The new Administration Building, occu-
pancy of which was taken this week, was
erected to take care of these departments :
F"irst floor — business manager and personal
staff, scenario editor and personal staff, in-
dividual offices for scenario editor, directors,
assistant directors and their staffs. Second
floor — art director and his personal staff,
scenario writers and readers, technical staff,
library.
The new building is of Spanish architec-
ture, the exterior being of stucco with red
tile roof and artistic wood lighting and ven-
tilation facilities. The new library, which
occupies the southeast corner of the. second
floor of the Adminstration Building, is be-
lieved to be the most complete library ever
installed for motion picture purposes. More
than 20,000 volumes dealing with every
known subject that might be required in con-
nection with the production of the motion
picture, and selected after months of metic-
ulous research, occupy its shelves. The library
is in charge of an expert librarian and a staff
of thoroughly competent assistants who see
every motion picture production script for
the puropse of passing upon its technical and
historical correctness.
The scenario editor, scenario writers and
scenario readers and directors constantly call
upon the librarian for reference books and
information. Every detail in connection with
the proper dressing of a scene, from the cor-
rect length of a pin to the last word in
etiquette, will be found somewhere in the
library. In addition to the library there is
a large script room where all manuscripts are
handled under the direction of a chief script
editor and staff. The studio telephone ex-
change also occupies the Administration
Building, and there is a complete dictaphone
system in operation in the executive offices.
Now under construction and soon to be
completed is the new front on the North
Western avenue site of the West Lot. When
completed, entrance to the West Lot will
be into a reception lobby 40 by 60 feet in di-
mensions. This lobby will be elaborately
finished with a tile floor, tile wainscoting,
ivory colored plaster, all of Spanish design,
heavy beamed ceiling, and in one corner
there will be a pool and wall fountain. An
elaborately designed wrought iron door of
Spanish design will guard the entrance. The
lighting fixtures will also be of wrought iron.
Over the entrance, which will be of hand-
tooled art stone, there will be a large elec-
tric sign illuminated by indirect or concealed
lights.
The furnishings of the lobby will be elab-
orate and in keeping with the Spanish de-
sign and color scheme. A uniformed man
will be in attendance to direct visitors to
an information desk where they may state
the nature of their business. It will be nec-
essary for visitors seeking admission to the
studio to pass through the lobby. From the
lobby a long corridor leads to the interior
of the lot, the new Adminstration Building,
private bungalows of stars, office of general
superintendent, Tom Mix Training Quarters,
new previewing theatre and the four stages,
all of which occupy about five and one half
acres of ground.
One of the most important innovations in
connection with these extensive building op-
erations will be the new previewing the-
atre, which will occupy the site where the
present cafeteria is located. The cafeteria
is to be removed and the building razed. The
new previewing theatre will be the first
miniature theatre of its kind in the world.-
Both its exterior and interior will be of
Spanish design. The interior color scheme
will be polychrome, with the ceiling in blue.
The floor will be in black and tan tile. The
indirect niche scheme of lighting will be
carried out. On the left side of the theatre
facing tlje stage will be a large and artisti-
cally designed fireplace. The proscenium arch
will be thirteen feet wide by five feet deep,
providing for a large screen and being of a
sufficient depth for speakers when assemblies
may be held. The seating capacity will be
100 and the seats will be of latest model and
upholstered in plush. It is needless to say
that this new previewing theatre will be
(Continued on next page)
536
MOVING PICTURE WORLD
December 12, 1925
Douglas Flattery Dies
Suddenly on Boston Street
MAURICE DOUGLAS FLATTERY,
managing director of the Marcus
Loew theatres in Boston and long
one of the most prominent residents of the
city, dropped dead on Wednesday morning,
November 25, on Boylston street, near Park
square, and for several hours his body,
tagged "unidentified," lay upon a marble slab
at the Northern mortuary. In addition to
his activities in the theatrical realm he was
a scientist, doctor, lawyer, professor, phil-
anthropist, author and financier, and a figure
whose deeds are recorded in half a column
in "Who's Who."
Mr. Flattery was stricken while on his
way from his home on Stuart street to his
office in the Orpheum Theatre on Washing-
ton street. He was seen to suddenly stagger
and then fall. At Haymarket Relief Hospi-
tal it was found death had been caused by
heart disease. His body later was removed
to the mortuary. It was not until nearly
6 p. m. that his secretary, John H. Devlin,
mystified by his absence from his office
throughout the day, identified the body.
M. Douglas Flattery was born at Dungar-
ven. Ireland, in 1870. He came to the
United States in 1893 and studied at Cen-
tre College in Kentucky. He was professor
of physiology at the University of Nebraska
in 1894 and at Centre College in 1895-1896.
He married Georgina A. Mackie of London
in 1897. Upon his return to America he en-
tered Harvard Medical and Law Schools and
won his degree from both.
Mr. Flattery built the Copley Theatre
and later the present Loew's Orpheum. He
also was at the head of the project that com-
THE Ontario Motion Picture Theatre
Owners once more honored J. C.
Brady of Toronto, proprietor of the
Madison Theatre, with the presidency of the
Ontario association at its annual general
convention which was held in the King Ed-
ward Hotel. Toronto. November 27. Mr.
Brady has become the presidential perennial
of the independent exhibitors in Ontario,
hav ing been their leader for many years. He
had opposition, three members being nomi-
nated for the presidency, but his majority
was quite decisive.
The Ontario M.P.T.O. chose Roy O'Con-
nor, manager of the Prince of Wales Thea-
tre, Toronto, as the 1926 vice-president. It
is interesting to note that Mr. O'Connor
succeeded Aid. W. A. Summerville of To-
ronto, who is the owner of the theatre of
which Mr. O'Connor is manager. The
treasurership again went to Joseph C. Cohen,
proprietor of the Classic Theatre, Toronto,
while Ray Lewis of Toronto was re-elected
secretary.
It was decided that the new Board of Di-
rectors would elect the 1926 Grievance and
Arbitration Committee from its own mem-
bership. The members of this committee
prised the building of Loew's State Theatre
Building. He was managing director of
Loew's Theatres, Inc., State Theatre Com-
pany, Globe Vaudeville Company and Co-
lumbia Amusement Company.
Mr. Flattery endowed a radium clinic and
laboratory at Carney Hospital. In 1919 he
established the Douglas Flattery Foundation
at the University of Lyons, France, for
research work in preventive medicine. The
Flattery medal and $500 yearly prize, do-
nated to Harvard for the most important
disease prevention in any section of the
world, is eagerly sought. In 1920 he re-
ported to President Harding a plan for or-
ganized research work at university centers.
He was chairman of the Boston Conserva-
tion Board and was advisory chairman of
the Boston University Vocational Board.
His writings include "Wife or Maid," "A
Pair of Knaves," "Annie Laurie" and other
works. He also had composed an opera.
Besides his wife Mr. Flattery is survived
by one daughter.
Funeral services were conducted on Sat-
urday, November 28, at 11 A. M. The re-
mains were cremated at Forest Hills Cre-
matory.
The esteem in which Mr. Flattery was held
among his fellow-stockholders of Loew's
Boston Theatres Company was expressed
in a resolution adopted at the regular annual
meeting of the stockholders on November
27. Mr. Flattery had been vice-president
and a director of the company for a number
of years.
Out of respect to the memory of Mr. Flat-
tery the Loew theatres in Boston did not
open Saturday until 11:15 A. M.
are to take turns, in sequence, in handling
each case for arbitration. The association is
also to open headquarters in Toronto for
both fraternal and business purposes.
The Board of Directors was elected as
follows; H. Alexander, Harry Ginsler, Sam
Bloom, George Lester, S. Lent, C. Rotten-
berg, .\. Pollakoff, S. Fine and S. Major.
By a standing vote H. Alexander was unani-
mously elected chairman of the Board of
Directors for 1926.
One new member was elected to the roll,
this being V. Saxe of Mount Forest, On-
tario. About 150 people sat down to the
annual banquet of the Ontario M.P.T.O. at
the King Edward Hotel, the vaudeville spe-
cialties for which were supplied by the Gus
Sun Booking Offices.
Among the Toronto members present
were President J. C. Brady, Vice-President
R. O'Connor, Treasurer Joe Cohen, Secre-
tary Ray Lewis, Aid. W. A. Summerville,
Chairman Harry Alexander, H. King, H.
Ginsler, S. Ulster, S. Bloom, H. Lester, S.
Fine, M. J. Mentel, A. Applebaum, George
Lester, A. PolakofT, S. Major, J. Smith, N.
Rittenberg, J. Gertzbein, S. Krestall, A.
Baillie, Sam Lent, C. Rottenberg, A. Rotten-
berg and Mrs. Bloom.
Fox Alters Studio
(Continued from preceding page)
equipped with the very latest type projection
apparatus and everything else providing for
perfect screening.
The new wardrobe building to be erected
on the East Lot will be 36 by 110 feet in di-
mension, which probably will make it the
largest wardrobe building in Hollywood.
Aside from housing perhaps the largest as-
sortment of wardrobes in the motion picture
industry, ther^ will be accommodations for
costumers and assistants, special fitting rooms
and one floor entirely for the use of extras.
An innovation in connection with this ward-
drobe building will be the installation of a
large well between the first and second
floors. This well will provide for the preser-
vation of valuable rugs and drapes for the
reason that they may be draped over the
railings instead of being rolled and folded
after being in use. Costumes, rugs and
drapes kept in this building will be of almost
inestimable value. The ever increasing
growth of motion picture production activ-
ities makes this new wardroble building nec-
essary.
The new still photograph portrait studio
has already been installed and is now in
operation. It is believed to be the most com-
pletely equipped studio of its kind in exist-
ence. An expert photographer and staff
of assistants is busy from morning until
night making portraits of artists under con-
tract to Fox.
For some considerable time since Fox ac-
quired the Fox Hills property, building op-
erations have been going on. Numerous
buildings have been erected for permanent
use, and a number of streets have been laid
out for production purposes. These include
a Western street, a New England street, a
Spanish street, an old English street, a
French ruin street, two haciendas and de-
tached farm houses. In addition to these,
operation has been begun upon the construc-
tion of a reproduction of the city of Johns-
town, Penn., as it appeared in 1889 when the
great flood swept it from the valley. This
facsimile of Johnstown will be used in con-
nection with "The Johnstown Flood," which
is now being produced. Other building
operations at Fox Hills include the erection
of a cyclorama, a treadmill, skyline, the
largest individual motion picture stage in the
world, it is said, a new permanent portable
stage and new elecrtic generator sets.
FILM MEN AIDED WALKER
Financial contributions to the Walker
Campaign Committee in New York City from
the motion picture interests amounted to
$33,808.10, according to a statement filed
with the Secretary of State's office at Al-
bany during the past week. While the
statement as filed gives no addresses of the
contributors, the list contains contributions
from William Dillon of Ithaca, president of
the New York State M. P. T. O., of $800; R.
Cohen, $3,000; Thomas Meighan, $100; H.
Brandt, $200; Sam Zierler, $500; L. and W.
Brecher, $600; Harold Franklin, $100; Sid-
ney Kent, $100; W. A. Johnson, $250; Leo
Feist, $100; B. Rubin, $1,000; W. Small, $2,-
000 Harry Buxbaum, $100; Jules Brulatour,
$200; W. Shallenberger, $150; J. Shapiro,
$250; S. Spring, $500; Lee Ochs. $100; H.
Rachmil, $1,000; James Grainger, $100; H. A.
Warner, $2,000; P. A. Powers, $250 and A.
Suchman, $500.
Ontario Theatre Owners Again
Elect J. C. Brady President
December 12, 1925
MOVING PICTURE WORLD
537
OF the ScreeUy
BY the ScreeUf
And FOR the Screen
(Continued from page 526)
The Supervising Director Script is the
Scenario Script, as it appears when the Super-
vising Director gets through with it. He
weeds out conventional situations and other
commonplaces. He introduces dramatically
VALID procedure, ILLUMINATES the
script with imaginative touches, working with
the scenario writer to make the script a
thing of dramatic LIFE.
The Continuity Script absorbs the values
shown in the Supervising Director Script,
with a view of establishing a flawless and
final producing script. Mr. Wisby claims that
under this check-up, "exits" and "entrances,"
for instance, are made fool-proof.
The Scenario of Scenic Effects covers
everything pertaining to atmosphere, includ-
ing the settings, properties, wardrobe, cos-
tume, the sets whether exterior or interior,
and an index of all localities acually approved
for production.
Outstanding in this script are the se-
quences lending themselves to CREATIVE
INTERPRETATION in settings and staging
on original lines. As Mr. Wisby puts it :—
"Instead of merely REPRODUCING the in-
terior of a cathedral which anyone can do,
the Director of Scenic Effects CREATES a
stylistic motif expressing the particular
ecclesiastical note wanted. The setting is built
around that note interpretatively. NOTH-
ING is copied or imitated or reproduced. A
stylistic creation has been made, which may
be counted upon to produce a far more
VIVID and ENDURING impression than
mere mechanical reproduction of something
made for an entirely different purpose."
The sequences in the script which lend
themselves to this treatment are blocked out
and directions given on which the Director
of Scenic Effects may intelligently go to
work.
The Scenario of Special Cinematography
is given to the Director of Cinematography.
In this script the Supervising Director has
visualized certain novel effects in lighting
and photography. It gives the camera
artist a chance to think over his OWN prob-
lem—an original conception of photography
for interpreting the action of the drama. It
encourages him to BROADEN and DEEPEN
the suggestions made.
The Master Scenario is a portfolio into
which arc poured the production values of
the preceding scripts. Only one scene is
described on a page. Under it are affixed
the supplementary values pointing to that
one scene from the five other scripts. This
information is supplied in the briefest form
possible, the object being to furnish the
Director of Cast and the Supervising Direc-
tor with a COMPLETELY ORGANIZED
conception of each scene on one portfolio
page.
Here then, is a brief outline of the Wisby
Plan of production. A plan in which
NOTHING is left to CHANCE, but in which
a GREAT DEAL is left to the IMAGINA-
TION and the INDIVIDUAL TALENT of
ALL the units entering into harmonious ex-
ecution of the plan AT the moment of
actual production.
Wisby is the first rcgisscur — pardon ! —
ALL THE LLOYDS AT 0-NCE—Sure! Mildred Hams {Mrs. Lloyd) and
the tiny Miss Gloria Lloyd {center), with Mrs. Mildred (at left) getting back
into films after three years in '^Behind the Front" and Harold himself (at right)
—he's mislaid his "specs," he's working so hard on "For Heaven's Sake" — and
both stars and pictures are under Paramount banner.
Supervising Director who has methodized
every element of production and "housed"
them in a system, technically known as a
Regi^. The New York Times in a two-col-
umn editorial, "Pictures First" said of the
Wisby Plan : — "Hrolf Wisby certainly gives
one the impression that he could do a great
deal with the underlying idea if he had the
chance. Anyhow, the idea is good. It is
SOUND and CINEMATOGRAPHIC."
We talk a great deal about the German
system of production. The Plan which Wis-
by has perfected dates ahead of the
German studio system. And it goes, too,
beyond it.
Executives of several producing companies
are now examining into the Wisby Plan. It
would be a treat to see this man take the
oldest and most hackneyed theme in the
world and treat it in a picture along ORI-
GINAL, CREATIVE lines.
(Another instalment of "OF the Screen, BY
the Screen and FOR the Screen" will appear in
Moving Picture World next week.)
Who Is Hrolf Wishy?
WHO is Hrolf Wisty, the Dane, of whose Plan of Picture |
Production these articles treat? Hrolf Wisby is a broadly ^
educated, widely travelled author and connoisseur, who gave ^
up his Danish title, Baron Dewitz, and Grand Ducal Chamberlain honors j
to become an American citizen. He spent more than sixteen years in g
exploration, travel and as an officer of the Royal Danish Navy he cir- S
cumnavigated the world with Prince Valdemar, the nephew of the late |
Queen Mother of England. He was the mess-mate and boyhood chum
of Prince Karl of Denmark, who became King Haakon VII of Norway. 3
Hrolf Wisby invented, together with Capt. R. E. Scott, U. S. A., not
only the aerial torpedo, but the battle-aeroplane, the most decisive ^
factor in the World War. Previously, in 1904, on a special tour of g
the United States, he introduced an improved system of business man- j
agement, which later on became known, and was widely imitated, as
efficiency science. P
He is the author of "War's New Weapons," the first technical volume
on the World War, prefaced by Hudson Maxim, who considers it the
most valuable book on the subject. He was Supervising Director for
Mme. Oda, prima of the Royal Danish Theatre, and for Mile. I'Aerolia,
the Belgian diva. He made "Diana," a three-reel picture in which none
but amateurs appeared, first shown as the feature attraction at the
New York Mark Strand, and which earned in excess of 800 per cent
of its cost. He supervised "Daughter of Destiny," in which Olgra
Petrova appeared for First National the first time.
A lifetime of study and travel ; seven years of close application to the
arts and sciences, from the PICTURE viewpoint ONLY — after years
of WORKING study of the screen; these are PARTS welded into the
Wisby Plan of Production, presented in a series of articles, beginning
herewith. As you will see, the background which Mr. Wisby possesses
Is essential to the highly organized Plan which ' he has perfected.
Mlllllllllllllllllllllllllllllllllliiiilliiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^
538
MOVING PICTURE WORLD
December 12, 1925
gllllllllllllllllllllllllllllllllllllUIII IIIIIIIIIIIIH IIIIIIIIIIIIIIIIIIIIIHIIIIIIIIIIIIIIIIIilllllllllllllllllllllllllllllllllllllllllllllllllllllim^ Hlllllllli
I Reviews from the Screen Viewpoint |
I of Plays, Books, Stories and Operas |
I By Qray Strider |
12 Miles Out
WILLIAM ANTHONY McGUIRE
has written and presented a lust\',
romantic melodrama — "12 Miles
Out"— which could be quite happily trans-
ferred to the screen.
Jane Burton (Mildred Florence) has been
miserably married for three years to a yap-
ping bit of legal promposity, John Burton.
(Albert Hackett). She obligingly married
him because he saved her brother, Chuck,
from prison. This charming but erring
boy has returned after a long absence to
make his home with his sister, much to John's
discomfiture. The three are sitting at din-
ne' in John's modest little house on Long
Island — a half mile from the nearest neigh-
bor,— when, in the midst of a storm, Gerald
Fay (Warren William) a rum runner, bursts
in, followed by his men. He is being chased
and commandeers the house to store his
liquor. John yelps around about "upholding
the law," etc., but he is pushed aside and
many cases of Johnny Walker, Haig and
Haig, et al, are landed.
Nobody is permitted to leave the house,
but Chuck opens a case on his own, gets
tight, tells friend brother-in-law what a
skunk he is and tears out to catch a train
back to New York. A shot is heard. Chuck
has been killed by hi-jackers, commanded by
Michael McCue (Frank Shannon) who have
been pursuing Gerald. The hi-jackers rush
into the house and force all the occupants —
nor do they forget the liquor — on board
Mike's old scow and start south.
Both Mike and Gerald fall iji love with
Jane whose husband by this time proves
himself a coward of rare low order. In a
fight between run runner and hi-jacker,
Mike is mortally wounded and dies in his
cabin just as a revenue cutter captures the
whole outfit.
Of course rum runner gets the girl, but
she just came along for the ride, for it's a
man's play — magnificently written and mag-
nificently acted down to the last male char-
acter.
Morals
Ir would be difficult to screen Ludwig
Thoma's delightful play "Morals" which
Dudley Digges is staging at the Comedy
Theatre without seriously ofifending the cen-
sorship regulations. No way has been found,
to date, by which a house of prostitution can
be hexed into an ice cream parlor.
ha Tosca
PASSION stalks through every second of
Puccini's opera "La Tosca" which,
musically and dramatically, is out-
standing and could be made into an intense,
vivid picture.
The character requirements are not diffi-
cult : Tosca, a famous singer, Mario, a
painter, and Baron Scarpia, Chief of Police.
However, the role of Tosca would have to be
played by a brilliant-minded woman of ma-
ture beauty ; an actress with hips, heart, hair
and head. No shingled, spindle-legged, sex-
less dramatic junior could interpret the part
which Jeritza has so ennobled.
When we recall that all the scenes are laid
in Rome where every building is a cathedral,
every day a Holy day, religious processions
more numerous than bath tubs and Italian
girls break into warm womanhood at the
same age that the average American girl is
having braces made for her teeth — we can
understand how limitless is the color which
could be put into this production.
The lion-jealous, cobra-true, indescribably
beautiful Tosca loves Mario and loathes
Scarpia. To avenge himself Scarpia has the
painter arrested for assisting Cesare An-
gelotti, a revolutionary, to escape. Tosca —
in a gorgeous white costume which enhances
the loveliness of her voluptuous figure, comes
to plead for her lover. The Chief of Police
is sitting at dinner calmly eating some fruit.
Tosca's blood is turned to water when she
hears horrible, animal-like screams from the
next room. Mario is being tortured to be-
tray the whereabouts of Angelotti.
Scarpia swears to save Mario's life if
Tosca will give him her love that very night.
She vainly implores him by the Madonna
and by God to release her. He only laughs :
"Already the gallows stretch to heaven; the
death drums can even now be heard."
Hopelessly she promises. He goes to the
writing table and signs the purported par-
don. While his back is turned Tosca's little
hands — made for caresses, accustomed child-
like to be joined in prayer — steal along the
table and reach a fruit knife. Scarpia turns
and tries to melt her with his kisses. She
stabs him, hissing as he draws his last
l)reath : "Die in your damnation."
With a terrible sort of religious fascina-
tion, she places holy candles at the dead
monster's head and feet and falls out into the
night. She flies to the prison as the sun
breaks over Rome ; rushes to the top of the
tall building where the execution is about to
take place ; crushes the pardon into the chief
official's hand and runs to Mario's arms
whispering: "You are free. Scarpia is dead.
I have killed him. A carriage waits below
to take us to a ship — and then on the deep
sea. But first the soldiers must pretend jus-
tice. Scarpia has written them to use blank
cartridges as they did the last time. When
they shoot, fall; lie still; don't move a muscle.
Then we will fliy. Freedom trembles in the
morning air. Love has vanished death."
Mario faces the squad bravely and is shot —
dead, as the last prisoner zvas. Tosca agoniz-
ingly realizes that even in death, Scarpia has
betrayed her. Her screams mount higher
and higher in a horrible crescendo: Mario,
Mario! M ARIOM ARIOMARIO ! The
police arrive at that moment to arrest her
for Scarpia's murder. She tears herself from
Mario's body, climbs to the parapet around
the top of the prison wall, stands for a second
defying her tormentors and then jumps to
join Mario as her beautiful body breaks into
pieces on the courtyard stones far below.
Paid
TT COSTS at least $50 to be born and
A three times that amount, anyway, to br
buried— even with a cut rate undertaker. It's
money, money, money from the cradle to
the crematorium. At the Booth Theatre
Sam Harris is presenting Sam Forrest's
"Paid" which deals exclusively with the "long
green," and if this plan is put on the screen
it will be enthusiastic interest to every per-
son carrying in his pocket a dirty envelope
with a single sheet inside : "Account ren-
dered; please remit." Naturally, for those
few who cut their teeth on platinum rattles
and pay their bills promptly on the first of
the month this picture will hold no thrills.
It's a simple story: Two poor families, the
Ramseys and the Baxters ; Ramsey is trying
to perfect an electrical invention that will
revolutionize indusrty ; he needs $5,000; Bax-
ter is a scarcely-efficient, egotistic floor-
walker who by eight years of self denial
has saved $4,950. He disbelieves in banks
and keeps the money hidden at home until
his wife nearly has a nervous breakdown.
She threatens to leave him if he doesn't per-
mit her to put the funds in safe keeping.
He gives a grudging consent. She starts
out with the money in a shabby old hand-
bag clutched in her hand.
A thief picks her pocket, loses courage
and throws the pocketbook into a darkened
doorway until the crowd subsides when he
plans to return. But Ramsey happens along,
sees the bag, picks it up and steps into a
taxicab just as the thief doubles back in
his vain search.
Ramsey, encouraged by his wife, keeps
the money, invests it in his electrical in-
vention and makes an enormous success.
Regardless of this dishonesty he is a man of
fine character and searches until he finds
Baxter, who thoroughly crushed by the loss
of his money, has fallen lower and lower
until at last he is working as a waiter in a
modest restaurant. Ramsey gives Baxter a
position in his factory at $75 a week and
gradually increases his salary until at the
end of fifteen years he is making $30,000 a
year besides receiving twice that amount
from stock dividends.
Baxter is an abominable egotist and cynic.
If he had not lost the money he would never
have made a success. He is inefficient, boast-
ful, forgetful and envious. He hates his
benefactor and proves such a poor business
man that Ramsey has to create a special de-
partment for him which isn't of the slightest
consequence except in Baxter's eyes.
Of course, the Baxte.s have a daughter
and the Ramseys a son, who inevitably fall
m love. But the ending isn't inane or sugary.
It's a fine play and would make a stirring
picture.
Edward Ellis in his interpretation of Bax-
ter is superb and Roger Pryor as Ramsey
Jr., is the equal of any juvenile I have ever
seen.
News Service
THE Fox Film Company has bought the
motion picture rights to the James Glea-
son-Richard Taber comedy "Is Zat So?"
now playing at Chanin's 46th Street Thea-
tre. The Fox Company obtains this screen
privilege upon the payment of a cash guar-
antee of $100,000 against a percentage of 10%
on the gross receipts up to $800,000 and 15%
on all over that amount.
Robert T. Kane has acquired the rights of
Michael Arlen's The Dancer of Paris.
Columbia Pictures have purchased the
screen rights to Guy de Maupassant's Poor
Girl, which Charles Frohman produced on
the legitimate stage many years ago.
switching the ^pOt light to the fixhibitor
ScUted bij S'umner SmltK
Alhany^s Film Row to Shift in Spring
FILM ROW in Albany will be shifted
a mile to the north next spring, for
judging from present indications the
majority of the exchanges are planning to
house themselves in the new film building
being erected and which will give each ex-
change a unit to itself. Exhibitors visiting
Albany will find the exchanges quartered on
the road between Albany and Troy. Already
a half dozen have taken leases, with others
reported to follow suit.
Walter Seaman, who runs theatres in High-
land, Marlboro and Milton, is reported as be-
ing about to take over a theatre in New
Paltz from the Hasbroucks. The house was
originally slated to go to Irving Lesser, but
the deal fell through for some reason, and
now Mr. Seaman is giving the theatre more
than the once-over.
John Mattice, a well-known exhibitor in
Middleburg, kept his word and as a result
the biggest rooster that ever came to Green
Island graced the table of the Halligan
family on Thanksgiving Day. Some time
ago while Mr. Mattice was in town he told
Mr. Halligan that he would take care of
him for his Thanksgiving Day dinner. Do
and behold, there arri\ed the forepart of
the week a rooster standing at least three
feet in height, crated as nice as one could
desire. The rooster was such a beauty,
moreover, that Mr, Halligan couldn't muster
up the courage to use the axe and was forced
to summon a butcher. Matthew Moran of
Coxsackie also remembered Mr. Halligan the
forepart of the week with a couple of broil-
ers.
A Cntholie priest nrgiied his cnse before
the Film Board in this city last week, the
first instance of its kind in the history of
the board. And what's more important to
Father O'Riley, who runs the house in Rosen-
dale, and the person in question, he pre-
sented hi» case so ably that he won out.
Fatlier O'Riley has been on the sick list, but
has recovered and is as active as ever.
Edward Reynolds, a door tetider at the
Leland in Albany, had little to be thankful
for this past Thanksgiving, for the day be-
fore he was struck by an automobile and
suffered a fracture of his leg. Mr. Reynolds
was taken to the Albany hospital where he
is now on the road to recovery.
It looks as though Al Robbins of Syracuse
would head a new theatre in Itthaca. The
two brothers, Al and Nate, had a long talk
on the matter one day last week. It is said
that several business men in the college town
are behind the deal.
There was certainly some crowd at the
Rialto in Schenectady as well as the Rose
in Troy on the two nights just before
Thanksgiving, during which live turkeys were
given away. One of the birds broke loose
from Mike Freeman of the Rialto and was
captured only after a long chase through
the house.
The Kajamuck Theatre in Broadalbin,
which got its name from the Indian folk lore
of the locality, has now closed to one night
a week for the winter.
There is still no relief in sight in Albany,
Troy and Schenectady from the present coal
shortage, and unless something occurs soon
some of the houses will be forced to close.
A cold snap on Sunday set more than one
exhibitor to wondering just how he would
get out of the latest difficulty. Theatre own-
ers are conserving their coal supply in every
possible way, cutting down the heat to a
minimum whenever the house is not in op-
eration.
Charles Sesonski of the Grand in Johns-
town was speechless last Tuesday night,
strange as it may seem. During the day he
was besieged by film salsemen and by night
was hoarse from saying "no" at least 500
times.
Sam Hochstim, who runs the Star in Hud-
son and who has just joined the Kiwanis
Club in that city, tells an amusing story
of an incident that occurred the other night.
It appears that Mr. Hochstim has a fire ex-
tinguisher in the lobby of his house. He
noticed a patron, obviously from the coun-
try, taking hold of the extinguisher. Going
over to the man he asked him what he was
doing. The man in reply asked if the con-
trivance was one of these "new fanglcd
drinking water affairs."
Mrs. Francis McGraw, manager of the
Rialto in Dittle Falls, a Schine house, was
among those present at the opening of the
Capitol in Ilion a week or so ago. Follow-
ing the second show of the evening, Robert
Pierce, manager of the theatre, entertained
at a buffet lunch at the Elks Club, with the
mayor and other city officials among those
present. The house will maintain a seven-
piece orchestra.
Exhibitors in Northern New York will be
interested in the fact that Austin Interrante.
who has been traveling that section of the
state for the local Fox exchange, has been
named as manager of the Warner Brothers
excliange in Albany, succeeding J. N. Klein,
who goes with Associated Exhibitors.
Rohson Opens Family
In Albion, Y.
WH. ROBSON who has operated the
• Family Theatre in Albion, N. Y., for
many years, opened his new Rialto in that
town on the evening of December 2. The
beautiful, modern house is on the site of the
former Sheret Post, American Legion home.
The capacity is 800. The building is two
stories high. The old Family has been closed.
Pictures and vaudeville will be the policy
of the new theatre.
The new Thurston Theatre in Rochester
will open next Saturday. Al K. Root, man-
ager, and Maurice West, owner, were in Buf-
falo the other day lining up some big fea-
tures for this newest community house in the
Flower City. The house, which is on Thurs-
ton road, has a capacity of 1,000.
The contract for the new Commerford
house in Waverly, N. Y., has been awarded
to the Breig Construction Company of Scran-
ton. The theatre will cost about $250,000.
Elmer C. Winegar of Winegar Pictures,
Inc.. and Fred M. Shafer, manager of the
Dafayette Square, have been appointed mem-
bers of the Ismailia Temple entertainment
committee. Some real surprises should be
forthcoming at the next Shrine ceremonial In
the new Consistory Building on December 11.
The Madison Plantation Serenaders, who
have been appearing at the Old Teck Cafe,
have been engaged by Manager R. S. Averill
to hand out their jazz at the Olympic the
week of December 6. Ray is after that bonus
check offered to the Schine house turning in
the most business In Schine Month.
With Christmas trade picking up in his
large general store. Bill Dono\an of Tupper
Lake will probably find little time for his
theatre between now and New Year's.
Another minister of the gospel is operat-
ing a picture tlieatre along with his church
and gathering in the shekels that go toward
meetmg the expense of the church. He is
the Rev. Mr. Weaver of South New Berlin,
who runs one night a week and fills the pul-
pit of the Methodist Church on Sundays.
Dave McLoughlin of Oriskany Palls is now
running three nights a week, and between
his dances and his motion pictures he says
that he has no fear of the wolf at his door
this winter. Business is good at the knitting
mills of the village.
Harvey Edick, who runs the theatre in West
Winficid, a dot on the map outside the elty
of Utlca, believes that good music adds 50 per
cent, to the entertainment of a picture pro-
gram. While Mr. Edick is operating Satur-
day nights only, he uses a flve-piece orchestra
and gets 35 cents for his high-type enter-
tainment.
There is one person in Central New York
who doesn't haggle over the price of film.
If he thinks the picture will please, that is
all there is to it. He is I. M. Charlton, head
of the State Agricultural School in Morrls-
ville, where pictures are shown once a week
for the entertainment of the students prin-
cipally, and with an admission price that al-
lows the school to merely break even. The
Oneida Community also runs pictures one
night a week for its employes.
If you are seeking gasoline around Fonda,
you know "Van" — in other words William
Van Alstyne — who has a big gasoline station
and who also runs the picture theatres in
Fonda and Fultonville.
The Astor in Troy opened for a few days
last week in showing a feature picture with
an orchestra directed by Maurice Rosenberg,
as well as a prologue. It Is said that the
house, which has been closed for several
months, may reopen shortly under new
management and become a direct competitor
of the Rose and the Lincoln.
Baltimore's Victoria
Qoes to Berman
T OUIS BERMAN, Washington, D. C, ex-
change man, has taken over the Vic-
toria Theatre on the block. The theatre
has been renamed the Embassy and will re-
open on or about December 25.
Morris Flax of tlie New Lincoln Theatre
has taken over the Roosevelt on Pennsylvania
avenue. Mr. Flax also controlled the North-
western Theatre which closed several months
ago.
Benjamin Dishner has sold his Pictorial
Theatre in East Baltimore to A. Silver, who
formerly controlled the Regent Theatre In
Washington, D. C.
Guy L. Wonders of the RiMoll Theatre has
returned from Washington, D. C, a winner
in the golf tournament held by the Wash-
ington Film Board of Trade.
The Motion Picture . Theatre Owners of
Maryland have retained Martin Lehmeyer,
Baltimore, attorney, as assistant counsel. J.
Louis Rome, local exhibitor, Is chief counsel
for the organization.
540
MOVING PICTURE WORLD
December 12, 1925
Scrip Books Selling in San Francisco
SCRIP books containing tickets good for
admission at the California, Granada,
Imperial and St. Francis Theatres, San
Francisco, will find their way into many a
stocking this Christmas. Last year several
thousand were sold for gift giving and sales
commenced early this year, suggesting that
they will prove more popular than ever.
Tickets purchased in this manner represent
a saving of about 16 per cent, and do away
with any need for standing in line at the
box office. Special scrip book booths have
been installed in the lobbies of the theatres
for the holiday season, the regular news-
paper advertising copy suggests scrip books
for Christmas gifts and the message is re-
peated on film trailers. The books are put
out in two sizes, one selling for $5 and the
other for $10.
Plans are beiiiK completed for the erection
of a picture house at York and Twenty-fourth
streets San p-rancisco. by Al Levin and as-
sociates. The theatre will seat 1,000 and
cost about $225,000.
Richard Speir. who has been handling pub-
licity work for some time for the Granada
Theatre, San Francisco, has ben made house
manager, succeeding Harry David who re-
signed recently to become managing director
of the Coliseum and Alexandria theatre;?,
l:iken over by Herbert L. Rothschild.
l.ucindu FreitiiN, well known exhibitor of
Stockton. Cnl., wan a re<*ent visitor on San
Pranoiseo'-H Fiim Row and reported a wonder-
ful trip to to Knropp. Vow that he in back in
the harnes.H ag^ain, he i» plannin^c to enlariJ^e
hix theatre intereMtx and a chain of small
hou.scN In contemplated.
The Lyric Theatre at Marysville, Cal., was
visited by a fire recently, necessitating the
closing of the house for four days. The
blaze did not originate in the theatre, but
for a time it seemed as though the house was
doomed.
J. W. Bascom, who is erecting a splendid
new picture house at Mount Shasta City,
Cal., is conducting a contest for a suitable
name. The new theatre will be ready for
occupancy at an early date.
J. A. Harvey, Jr., is building a 500-seat
theatre at Santa Cruz, Cal., and expects to
open this about the middle of December.
Frank Panero, who has been an exhibitor
at Delano, Cal., for many years, will shortly
open a handsome new theatre there to sup-
plant the old one.
Lewis & Byrd are remodeling the Universal
and Pastime Theatres at Hanford, Cal„ and
will have virtually new houses when the work
is completed. The Universal has been closed
for about a year. They also conduct the T.
& D. Theatre in that city, but the lease on
this may bo given up when the other two
are in running order again.
The Glade Theatre of Wobber Bros, at
Lindsay. Cal., has been renovated for the
winter.
D. D. Sims, who conducts a picture theatre
at Fowler, is now speed cop In that district.
He has arranged to close the house at Del
Rey.
A. Wylie Mather, managing director of the
Consolidated Amusement Company, Honolulu,
T. H., is expected in San Francisco shortly.
M. S. Vidaver, the live-wire director of
publicity for the Greenfield Theatres, San
Francisco, will leave shortly for a belated
vacation in the southern part of the state.
Harry W. Poole, of the Liberty Theatre,
Klamath Falls. Ore., was a. visitor at San
Francisco late in November.
The Wheatland Theatre, conducted by C.
R. Beilby at Wheatland, Cal., has been re-
decorated and placed in fine shape for the
winter.
Kansas City Mourning
Old Bijou Theatre
Walla Wallahs Arcade Sold
To Inland Empire Theatres
THE Arcade Theatre, Walla Walla,
Wash., G. E. Terhune, manager, has
been taken over by the Inland Empire
Theatres Co., of which Edwin B. Rivers and
Mr. Pine arc organizers. It is not known
whether a corporation has been formed which
includes Mr. Terhune or w'hether he has with-
drawn entirely. Mr. Rivers was formerly ex-
ploitation manager of the Seattle Heilig The-
atre.
Guy Hazelton has started a Country Store
one night a week at his Rialto, Missoula,
Mont., with excellent results.
Visitors to Seattle Film Row this week
were Lon Brown. Brown's Theatre, Snohom-
ish, Wash.; George Reisner, Tokay Theatres,
Raymond and South Bend; Ray Grombacher,
Spokane; Mr. Quinn of the Liberty and Capi-
tol. Olympia. Wash.
(George F. ll<'.sKcngor has Nold hi.*t Madrona
Garden to l*a<*ific Theatres Co., owners of
Seattle's liiicsl Nubiirl»;in hou.ses. The Madrona
Garden iv:.-^ opeiiid in >lay. I*. K. Irvinj^,
fornK^r niaiiager of the >lissii»n, t»eorget4>wn,
is nianaginif tlie house. K. K. Ulsh has been
appointed maniiger (»f the 31ission.
Considerable interest over the Spokane
situation has been evinced of late. Strip-
ped of its variou.'i "rumors" the situation
appears to be this U:iy Grombacher, when
signing for this yeai's product, signed for
both first and second runs. At that time.
Mr. Grombacher was operating the Class
A as a sceond-run house. Some time ago.
however, this house was partly destroyed by
fire. In remodeling, it was completely
changed in style, decorated and reopened as
a first-run theatre. being renamed the
Egyptian. This left Grombacher with no
second-run houses. In seeking an outlet for
the second runs contracted for, he is reported
to have tried to secure Maurice Oppenheim-
er's Hippodrome and the Will Starkey circuit,
which consists of the Empress, Rex and Ma-
jestic. The Hippodrome has since gone to
first- runs at a 25-cent admission, which
apparently eliminates it from such an ar-
rangement. It is believed by those who pro-
fess to know that Starkey is not interested.
A further report states that Grombacher is
endeavoring to make a deal with John Danz,
who operates the American in Spokane, as
they were observed together on a recent trip
to Seattle of Mr. Grombacher, who is reported
to be buying up first-run product.
Seattle is to hav a new Orpheura Theatre.
Confirmation has just been received of the
reports which were strenuously denied a few
weeks ago. The location selected, at Fifth
avenue and 'Stewart street, was purchased
outright for $300,000. The house will cosi
$1,500,000. Construction will be begun be-
fore the first of the year. The house will
seat 3.000, more than 1.500 to be accom-
modated on the lower floor. There will be
but one b;ilcony. It is planned to have the
house ready for occupan<'y next September.
The building will be six stories in height.
It will contain some offices and stores, but
the greater part will be used for theatrical
purposes.
Serraro Badly Shot in
Ford City, Pa,
DOMIXICK SERRARO, aged 45 years,
owner of the Savoy Theatre, Ford City,
Pa., was shot and badly wounded on
November 24, police say, by his brother-in-
law, James Izzo. The alleged assailant was
errested shortly after the shooting and
Serrara was removed to the Kittanning
Hospital. Serrara was standing in front of
his theatre when, according to witnesses,
Izzo approached him and, taking a revolver
from his pocket, opened fire on Serraro.
Joseph Panl, well-knon-n treasurer of the
Daiis Theatre. Pittsburgh, is dead at the age
of S7 J ears, after but four days' illness of
pneumonia. .Vt one time ilc-eeased was a
sale.sman at the lo<'a1 Paramount exchange.
Ray Brown, who recently resigned as
manager of the Cameo in downtown Pitts-
l)urgh, has accepted a similar position with
the Strand, Altoona, owned by the Silverman
Brothers.
Among the out-of-town exhibitor visitors
seen on Pittsburgh's Film Row recently were
J. George Schweitzer, Titusville; Charles
Feinler, Wheeling; B. E. Cupler and Nat
Walken, Washington; John Zwick, Finley-
ville; C. M. McCloskey, Uniontown; Charles
Johns, Republic; Mr. Baer, Altoona; Mr.
Lipsie, Blairsville, and Charles Truran,
Meadville.
M. Roth, who recently sold his Seven Stars
Theatre at PhilUpsburg to Fred Thompson,
of Curwensville, Is spending a few days in
Pittsburgh.
KANSAS CITY, especially the North Side,
this week is mourning the loss of one
of the pioneer landmarks in the picture in-
dustry— the Bijou Theatre, owned by Denny
Costello. The theatre, which for two de-
cades has had its run from a first-class house
to a "palace de opera" for "Flop" houses, has
been supplanted by a shoe store. The the-
atre long has stood as the amusement center
of the North Side, being located across the
street from the old city market. Always has
it featured the wild west drama and the slap-
stick comedy.
With the completion of the installation
of the new $35,000 organ at the Newman The-
atre, Kansas City. Earl Thurston, who comes
direct from London, where he won recog-
nition as composer of "The Midnight Follies,"
has been obtained as organist. The new
organ is the largest in the state, having
the musical capacity of a 100-piece sym-
phony orchestr.a.
Samuel Carver, manager of the Liberty,
first-run down-town house of Kansas City,
put over a real exploitation feat this week
when he obtained the sanction of the Kansas
City School Board to stage an essay contest
among 75,000 school children in conjunction
with Ine showing of "As No Man Has Loved."
This is one of the rarely few times the
school beard has sanctioned such an event.
The sta^ng; of Charlexton dance contestB
continues to be the best money-making
novelty bet among suburban hiiuses in Kau«a»
City despite the fact that the practice has
l>ccn in v<»giie several inontlis. 'I'his week
Vdolph Kisner. manager of the ( ireic The-
atre, anil A. Wittman, manager of the Strand,
"stood them up" with just another "contest."
The Elite Theatre, Humbolt, Kans., was
destroyed by file on November 20, the dam-
age amounting to about $20,000. Oscar
Reinert. owner, has not announced if he will
rebuild.
Among exhibitors in Kansas City last week
were: A. F. Perkins, Schnell Theatre. Har-
rison ville. Mo.; Glenn Dickerson. Dickerson
chain of theatres, Lawrence. Kans.; G. L
Hooper, National Theatre Amusement Com-
pany, Topeka. Kans.; A\ Kraft, Lyceum, St.
Joseph. Mo.; L. Brenninger, Crystal and Cozy,
Topeka, Kans.; G. C. Craddock. Grand, Macon.
Mo.; Casev Rose, Harmon, Milan, Mo.; Ensile
Barbour, Joplln, Mo.; S. E. Wilhoit, Jefferson,
Springfield, Mo.; Mrs. C. R. Wilson, Lyric,
Liberty, Mo.
December 12, 1925
MOVING PICTURE WORLD
541
New Winnipeg Theatre Appointments
IMPORTANT appointments have been
made for the three first-class theatres in
Winnipeg, Manitoba, operated by Uni-
versal on a five-year basis. These are the
Lyceum, Starland and College Theatres, the
general manager for which is Charles A.
Meade. Mr. Meade has appointed A. J. R.
Cameron of Winnipeg as house manager of
the Lyceum Tlieatre. J. F. Loudon is man-
ager of the Starland Tlieatre and Herbert
Walmsley has been made manager of the
College Theatre. The Lyceum now opens
with new pictures every Saturday in place
of Mondays as heretofore.
H. 1'^. A^'ilton, iicinsitfrer nf thv .Savoy The-
iitre, Hnniilt<»n, Oiitltrio, h»H been leading in
the niannKerN* oiiu.s eoinpetition of the
Kunioii.s Phiyers <'anafliiiii t'orp., Toronto*
^vhieh <*oneliide>* at ('hri.stiiia.s. Krnie Moule,
manatcer of the Brant Theatre, Brantford,
Ontario, was leading in the Neoond division
of theatres.
The Ontario Government has granted a
company charter to the Till.sonburg Amuse-
ment Compan.v, Ltd., operating the picture
theatre at Tlllsonburg. Ont.
E. Christensen has been appointed man-
ager of the Capitol Theatre in Brandon.
Manitoba, a Famous Players house, in suc-
cession to Charles Straw, now manager of the
Metropolitan Theatre, Winnipeg, Manitoba,
also under the direction of Famous Players
Canadian Corp. Mr. Straw is formerly of
Winnipeg.
The Strand Theatre, Winnipeg, Manitoba,
has been re-opened after a period of dark-
ness, with a combination policy of tabloid
musical comedy, moving picture features and
vaudeville. A new six-piece orchestra has
been organized, three, shows are given daily
and prices range up to 30 cents. "Plenty
for your money" is the slogan of the thea-
tre. The house was recently redecorated
throughout.
F. G. Spencer, owner of the Unique Thea-
tre, St. John, N. B., has made the front of
this house, a new feature being two box
windows just off the lobby for miniature dis-
plays. The Unique has been repainted
throughout.
After live weeks' continuous presentation
at the Regent Theatre, Toronto, Harold
Lloyd's "The Freshman" was withdrawn on
November 2& by Manager D. C. Brown to make
way for a special unlimited engagement of
''The Iron Horse." In conjunction with this
1 un, use is being made of a life-size model
uf the "Lucy Dalton." the first engine to b©
used by the Canadian Pacific Railway. This
facsimile of the original Canadian locomotive
is mounted on an .automobile chassis and it
draws a trailer in the form of a tender.
"The Phantom of the Opera," the Universal
special, is having a great play in various
Canadian cities. It had two big weeks at
the Toronto Hippodrome, the leading the-
atre of the Famous Players chain in the
IJominion, along 'vith two weeks at the
Montreal Capitol under the management of
Harry Dahn. and two weeks at the Regent
Theatre, Ottawa, starting November 28, un-
der the direction of Manager Leonard Bishop;
one week at the Strand Theatre. Vancouver,
U. C, starting November 23, and elsewhere.
Universal's '"The Calgary Stampede" had a
big two weeks' run at the Regent Theatre,
Calgary, Alberta, when Manager Ken Leach
staged a number of attractive side features.
The engagement concluded November 28.
Various special days were set apart, such as
Canadian Premier 'Showing Day, which was
the opening day; Old Timers' I>ay, Citizens'
Day, Ranchers' Stockmen's Day, Travellers'
Day, etc.
Double Feature Program Opens
New Arlington, Mass*, Theatre
Iowa Theatre Sold
Ivor Egens has sold the Grand Theatre at
Storey City, la., to Woodes Bros.
The management of the Metro Theatre at
Carlisle, la., has increased the seating ca-
pacity to 350 by a recent addition and re-
arrangement.
Among the exhibitors who were in Omaha
recently were M. Biemond, Loup City, Neb.;
D. C. Dudley, LeMars, la.; R. H. Robinson,
Blair. Neb., and H. G. Dennis, Weeping Water,
Neb.
Wyoming Theatre Closed
Jim Lynch has closed his America Thea-
tre in Laramie, Wyo., and reopened the
•Optra House. The theatre in Fountain, Col.,
will discontinue business after December S.
The equipment will be dismantled and the
buililiiig used for other purposes.
Exhibitors visiting Denver during the past
week were Billie Ostenburg and wife of
■Scottsbluff, Neb.; L. J. Cross and son of the
Amuse Theatre, Gering, Neb.; Paul Krier,
Norman Kastner and Paul Waite, all of Wal-
senburg. Col.
Remodeled Arkansas
Theatre
The Nauber Theatre at Camden, Ark., has
been remodelled and made practically new, a
new lighting svstem was added.
A new theatre is being erected at Russell-
-ville. Ark.
New $70fOOO Oklahoma
House
The- new Dunklin Theatre at Gushing,
■Okla., is in course of erection and will cost
$70,000 when completed,
T. M. Miller and F. T. Gresham have pur-
chased the Empress Theatre at Tishomingo,
■Okla., and renamed it the Princess.
Louisiana Theatre Notes
C. T. Thompson will open his new Capital
Theatre at Shreveport, La., November 15.
E. A. Baradel has sold his two houses to
Elgie Bond and M. E. Gibson, the properties
feeing located at Lake Village, Ark., and
Lake Providence, La.
ALBERT J. LOCATELLI opened his
new Capitol Theatre in Arlington,
Mass., on November 26 with a double
feature program consisting of "The Unholy
Three" and "Stepping Out " Fred Shehay,
formerly manager of the Allston Theatre,
Allston, is in charge of the new Capitol. The
liouse seats 1,700. A great crowd stormed
the Capitol on the opening night and motion
pictures of the event were made by a Pathe
cameraman. Among the speakers at the
opening performance were Frederick Cook,
Secretary of State, representing Governor
Alban T. Fuller. Edgar Penton is soloist at
the Robert Morton organ. The Capitol is at
Massachusetts avenue and Lake street. The
policy is to be two programs weekly. Mr.
Locatelli also is owner and managing director
of tiie Ball Square and Central theatres in
Sonierville.
\\'h«'n lire started in the picture booth at
the \|iolIo Theatre, Bo.ston, Manager John
hlaiie.s •avfrted a panic l>y :innouncing: to
patrons tliat there ^vas no immediate danger
and aslviiig them to leave in orderly fashion
anil Bet their money refunded. Damage of
$500 ivas cau.sed.
.lohn M. Casey, chief censor of things the-
atrical in Boston, gave an interesting talk
before the West Roxbury Citizens' Associa-
tion. He explained in detail how he censors
shows and motion pictures. Thomas D.
Gotshall, manager of the New Bellevue Com-
munity Theatre, told of his plans for enter-
tainment of residents of the section in which
his theatre is situated.
Moe Silver, auditor for the Mark-Strand
Theatres in Lynn and Worcester, has re-
covered after his recent operation for appen-
dicitis.
George A. Haley, well known New Eng-
land exhibitor, is in charge of both the new
Rialto at Roslindale and the Jamaica at
Jamaica I'lain, the latest of the new houses
opened by the New England Theatres Oper-
ating Company. At the Jamaica the house
manager is Russell Munroe, while Frank
Solomon holds a similar position at the
Rialto. Both theatres present double fea-
ture programs day and date during the week.
On Sundays the programs consist of one fea-
ture, live vaudeville acts and a featured
orchestra of a dozen or more musicians.
The Waldorf Theatre, Lynn, has just ob-
served its second anniversary under the
management of Allen B, Newhall and Moe
Silver, Mr. Newhall is managing director of
the Mark-Strand, Lynn, and Mr. Silver is
auditor for the Lynn Strand, as well as the
Mark-Strand, Worcester. The Waldorf is an
exclusive picture theatre. Royce J. Beckman
is manager of the Waldorf.
David B. Finestone, treasurer of the
Shubert Theatre, Boston, for several years,
has been named manager of the Forrest
Theatre, New York.
John C. Kiley and Edward F. Cassell have
acquired the entire block between Chardon
and Pitts street. West End, Boston, and plan
the erection of a theatre.
542
MOVING PICTURE WORLD
December 12, 1925
Balahan & Katz *'Cheer Books'' Appear
CHRISTMAS cheer is in the air. The
Balaban & Katz Cheer Books for
Christmas have made their appear-
ance and the patrons of the circuit will buy
several thousand for Christmas gifts for their
friends. The sale was so large last year that
the management ran out of books. The ad-
mission books cost $2.50, $5 and $10 and are
good for admission at any theatre of the cir-
cuit. Other circuits have similar plans in
view in the Chicago territory, but as yet
have not made them public.
Will Sohni, oniier of the Belnsro at QuincT*
III., has inven up the lease of the bouse to
the promoters of a new hotel that is planned
for the southeast corner of Sixth antl Hamp-
shire street, where the house i.s now located.
Sohm is one of the veteran theatre owners
of the Gem City and no doubt will have n
largrer and more up-to-date house, if the pro-
ject groes through.
The organists of the Chicago movie theatres
have an organization now and Lee Terry of
the Capitol Theatre is president.
A 2,000-SEAT picture theatre to cost
about $200,000 will rise from the ruins
of the Grand Theatre, Moberly, Mo.
George W. Sparks, owners of the building,
has retained Boiler Brothers of Kansas City,
Mo., to design the new house. Jack Pruitt,
who operated the theatre, has leased the old
Rialto and renamed it the Baby Grand. He
sub-leased the house from Ray Miller of
Mexico, Mo., who had planned to re-open
the Rialto.
The King-Wood Theatres Corporation and
the Wellston Theatres Corporation have been
issued articles of incorporation. They are
operating companies for William Goldman's
Kingsland and Woodland theatres on Gravois
avenue and the new house he plans to build
on Hodiamont avenue.
Robert Stempfel of St. Charles, Mo., is tak-
ing bids on his new theatre, which will seat
1,000 and cost about $75,000.
J. W. Cotter of Moberly, Mo., and his wife
were visitors of the week. He is still bat-
tling the fanatics of Moberly.
Detroit Showmen Hosts
To Vaudevillians
Lou AND BEN COHEN, proprietors ot
the Colonial Theatre, a Detroit, down-
town fijst-run which plays vaudeville as
well as films, gave their annual Thanksgiving
Day party on the stage of their theatre to
more than two score of professionals and
members of the film fraternity in Detroit.
On Thanksgiving, Christmas and New Year
the Cohen brothers make it a point to give
feasts in honor of the visiting vaudeville play-
ers.
George Koppin of the Koppin Tiicatrical
Circuit has gone south with his family for
the winter. He will return about March 1.
Mr. and Mrs. Alex Schreiber are receiving
congratulations on the birth of a boy. Mr.
Schreiber is the proprietor of the Oakman
Boulevard and the New Plaia Theatres in
Detroit.
Oilman Brothers have taken an option on
a piece of property in Strathmoor, Detroit's
latest .suburban development, and notices are
posted on a prominent corner that a large
theatre, seating approximately 2.500. is to be
erected on the site after the first of the year.
Bell and Howell Company will enlarge
their plant at Ravenswood and Larchmont
avenue by the erection ot a six-story addi-
tion 200 by 200 feet, at a cost of $300,000.
Several of the outlying theatres have put
on syncopation nights and Charley Ryan of
the Milford reports that Friday night busi-
ness from the syncopators is almost capacity.
Several changes in managers have taken
place in the Orpheum Circuit during the past
week. John Williams, who came here from
Minneapolis to open the Riveria under Or-
pheum management, has gone to St. L«uis to
manage the new St. liouis Theatre in that
city. He is succeeded by Everett Hayes, for
several years manager of the Majestic in the
Loop. Charles Stuever, treasurer of the
State Lake, has gone to St. Louis with Wil-
liams to look after the finances of the new
St. Louis Theatre. He is succeeded at the
■State Lake by his brother, Larry Stuever.
Byron F. Moore has resigned as manager of
the Orpheum at South Bend to go with Red
Grange as financial advisor. His successor
has not yet been named. Moore will work
with C. C. Pyle, Urbana Theatre manager,
who is chief manager for Grange.
S. M. Kennedy of Kirksville, Mo., has sold
his two theatres to Mid-West Amusement
Company. Kansas City, Mo.
Mr. and Mrs. I. W. Rodgers, Poplar Bluff,
Mo., took in the Vanderbilt University foot-
ball game at Nashville, Tenn., on Thanksgiv-
ing Day. Their son attends Vanderbilt.
W. W. Wafts of Sprlngrlleld, 111., has pur-
chased a largre farm near that city and ia
rapidly becoming a gentleman atrrlculturlst.
He anticlpatea a crop of forty grallons of
com to the acre.
Madison & Dueser are again in charge of
Bridge Theatre, St. Louis. Apparently this
house and the Moon are on the same circuit.
Callers of the week included: Mr. and
Mrs. J. W. Cotter, Moberly, Mo.; John Pratt,
Fulton, Mo.; Mr. and Mrs. Jim Reed, Du-
quoin. 111.; Mr. and Mrs. Gus Kerasotas,
Springfield. HI.; John Rees, Wellsvllle, Mo.;
R. C. Williams, Panama, 111.; Jim Reilly.
Alton, 111.; Joe Lynam. White Hall, 111.;
Grant Martin, Chaffee. Mo.; Henry Schmidt,
Pocahontas, III., and Ross Denny, Roodhouse,
111.
The Chinese theatre people are going ahead
with their plans to build a house in the midst
of the Chinese settlement on 22nd street.
James Dunn will have charge of the musl-
ca.\ program at the Calumet.
George Crabill, assistant manager at Mc-
Vickers, has been transferred to the new
Metropolitan at Boston.
Word has been received here that the
(•rand at .Moberly «as destroyed by fire that
caused a damagre of *150,00«. Jack Trultt
and J. Earl Truitt operated the house and
it is reported that work will start on a fine
new theatre.
The box office of the Park at Evanston.
111., was robbed of several hundred dollars
by thieves.
C. A. Tatman has opened the Rialto at
Monticello, 111., and will show pictures ex-
clusively.
G. W. Brahan will close the Echo at Dea
Plaines, 111., and spend about $100,000 mak-
ing it modern in every way.
C. L. Bishop has taken over the manage-
ment of the Family at Mount Carroll, 111.
^IIIIIIIIIIIIIWIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUIIIUIIlll^
I John Karzin Weds |
I JOHN KARZIN and Mitt Marie |
1 ^ Jeanne Keener were married at St. |
1 Nicholat Church, St. Louit, Thankt- 1
i giving Day, Karzin it the "Daddy of 1
M 'Em All" among St. Louit exhibitor* g
f and ownt the Casino, Olympia and Lin- g
I coin Theatres. His bride formerly wa« g
1 private secretary to G. E. McKean, local 1
I manager for Fox Films. g
m When they return from their honey g
i moon they will be at home to their 1
1 friends at 6600 Kingsbury boulevard, s
I Karzin recently completed a new home 1
1 for his bride that is among the finect 1
1 in St. Louit. 1
iiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiw
Cleveland's Star Now
A Picture Theatre
THE Star Theatre, Cleveland, Ohio, which
has lor years been famed for its old
time burlesque and which passed into pos-
session of the Loew interests, has been en-
tirely revamped and remodeled and opened
on Thanksgiving Day as a full-fledged pic-
ture house, the ninth in the Loew chain in
Cleveland. The new house, which seats 1,-
000 in the auditorium and 500 on the upper
floors, is now known as the Cameo. A new
$30,000 organ has been installed and the seat-
mg arrangement revised.
Fire of undetermined origin destroyed the
Pastime Theatre at Martin's Ferry, Ohio, with
an estimated loss of $86,000.
Word comes from Canton, Ohio, that con-
.struction work on the new Keith house there
is under way. It is hoped to have the house
ready for the opening of the 1926 season.
All exterior work on the new $1,000,000
Keith house at Akron, Ohio, has been finished
.and the tentative opening date set for Feb-
ruary 1.
J. B. McMahan and Oscar J. Smith con-
template the erection of a new house on St.
Clair street, Cleveland, the estimated cost
of which is reported around the $2,000,000
mark.
Jules Frankel. manager of Gifts Theatre,
Cincinnati, is offering a new season of War-
ner Bros.' pictures, opuning last w«ek with
"Red Hot Tires." Frankel will play Warner
picthures exclusively. It is reported.
New Moberly, Mo., Theatre to
Cost $200,000, Seat 2,000
^ Along 6xchange Row
vl/l With the cMca Who Sell the 9ictures
Kansas City
Chicago
Buffalo, N. Y.
Business along Kansas City's movie row
smacked of dollars this week. A. A. Renfro,
Pathe salesman, was promoted to city sales-
man to succeed Frank Cass, who went to
the West Coast as special short subjects
representative. More than six Parent-Teacher
associations ha\'e agreed to support "The
Wizard of Oz" when it shows in their com-
munities, according to C. E. Rhoden, man-
ager of the Midwest Film Distributors, Inc.
Leo Adler, Pathe auditor ^of the home ofBce,
was checking over the Kansas City books.
Ben Reingold. Omaha Fox manager, was
visiting' film row friends, he being enroute
to Oklahoma City to attend a sales conven-
tion. Louis Reichart, Warner Bros., branch
manager, set forth for a trip to the Kansas
key towns, while Jim Flynn, P. D. C. home
ofHce representative, was in Kansas City on
business. R. L. MacLean, P. D. C. district
representative, left for St. Louis after a long
stay in Kansas City. C. F. Senning, Edu-
cational bri»nch manager, hurried out to visit
the Kansas key towns, but not until after he
had announced that 75 per cent, of Kansas
City's theatres had signed for Educational's
new product. The First National Club gave a
"Kid" party which was proclaimed to be a
"wow," all in attendance being attired in
juvenile clothes. J. E. Flynn, district man-
ager; E. M. Saunders and Sam Burger, spe-
cial representatives for Metro-Goldwyn, were
Kansas City visitors. A. W. Day, Warner
Bros., office manager, has announced that
"from now on" there will be weekly meet-
ings of the entire office force for the pur-
pose of discussing all problems. R. S. Bal-
lantyne, new Pathe district manager, was a
Kansas City visitor. All Metro-Goldwyn
salesmen were called in for a sales meeting
and departed with "pep" in abundance.
Denver
The annual meeting for all salesmen, as-
sistant managers and bookers of members
of the Denver Film Board of Trade has been
called for December 28. Every salesman,
manager, assistant manager and booker will
be present at a business meeting in the after-
noon. In the evening a banquet will be
held at which time further discussion will
take place.
Charles R. Gilmour, manager of the local
branch of Warner Brothers and president
of the Den\er Film Board of Trade, has been
seriously ill at his home for several days.
He is suffering from an acute attack of sinus
trouble.
R. J. Garland, local Metro-Goldwyn man-
ager, has returned from a successful sales
trip covering a period of three weeks, dur-
ing which time he visited all points in
Western Nebraska and Wyoming.
Frank Harris, district manager for Pathe,
has left for Butte, after spending two weeks
with the Denver exchange.
Pittsburgh
Ben Sugarman, Paramount salesman, re-
cently entertained at dinner in the Elks Club
a party of film folks in honor of his third
wedding anniversary.
Manager Russell S. Wehrle of the First
National exchange is frying his own ham
and eggs these mornings, Mrs. Wehrle hav-
ing gone to the old home in Bluefleld, W. Va.,
to spend the coming holidays.
Jack' Zipp, Federated salesman, has been
transferred from the West Virginia section
to the northern part of Western Pennsyl-
vania.
Another Film Row romance! Mannie
Steinberg and Miss Minnie Rosenberg are to
be married in January. Mannie is part owner
of the S. & S. Film & Supply Company and
the prospective bride has been booker at this
excht.i'.ge for several years.
Film Row and leading exhibitors gave a
testimonial dinner to John Mednikow, who
resigned last week as short subject sales
manager for Universal to become manager
of the Chicago offices of the Associated Ex-
hibitors at 1025 South Wabash avenue. The
big feed was pulled off November 23 at the
Gold Room of the Congress Hotel with 137
film men at the table. Si Greiver introduced
Joe Hopp, managing director of the American
Theatres circuit, as toastmaster, and then
the fun began. First of all, the boys gave
Johnny a fine desk set for his new head-
quarters and of course he told them how
thankful he was to have such good friends
after all these years in the film trade. P. A.
Powers, chairman of the board of Associated
Exhibitors, stopped off on his way west to
give the assembled guests a talk. Dan Leder-
man. western representative, added a few
kind words. Toastmaster Joe Hopp called
on Joe Freidman, manager of Celebrated
Players, to tell the crowd how he gave
Johnny his first job. Jimmy Gillick, Pathe
manager added his tribute to the others.
Will Brumberg, new manager of the Uni-
versal Exchange, made a happy little talk
and Henri Ellman of the Capital Film Ex-
change added a few more kind words. The
comedy hit of the evening was the present-
ation to Aaron Saperstein of the Saperstein
circuit of a few herrings to remind him how
.'<alty he'd become. A fourteen act vaudeville
bill, introduced by Joe Pastel, finished the
evening and the boys all said it was ''some
night."
H. O. Martin has been named sales super-
visor of Associated Exhibitors with head-
quarters in this territory. E. J. Smith, gen-
eral sales manager, was in the city for the
change of managers.
H. C. Brolawski has been named country
sales manager with the Metpo-Goldwyn-
Mayer local headquarters.
Earl Pickler, Jack Lewis and M. Belford
have joined the sales force of Capital Ex-
change on Wabash avenue.
Ross Herman has succeeded to the sales
position resigned recently by Will Cook on
the First National sales force.
Mrs. Roy Alexander, wife of the division
manager of the Universal Exchange, sub-
mitted to an operation for- appendicitis at
the Jackson Park Hospital and is reported
as recovering rapidly.
A Movie Hall open to the public is being
planned by the Film Board of Trade of Buf-
falo. Henry W. Kahn, manager of the Metro-
Goldwyn-Mayer office, is chairman of the
arrangements committee. The event will be
held in the Hotel Statler early in January.
Original plans for a formal dinner dance
have been dropped.
H, Harris, who comes to town after much
experience in the exchange end of the busi-
ness, having last been associated with Pathe,
has been appointed to succeed Charlie Good-
win as Rochester salesman for the Uni-
versal office. Mr. Goodwin, who had covered
the Rochester territory ever since the city
was established, recently was appointed
branch manager.
A ray of hope has appeared on the hori-
zon for G. E. Dickman, salesman extraordi-
nary tor the Fox exchange. It is reported
that H. E. Hughes, F. B. O. sales represent-
ative, has discovered a sure cure for hair
that does the disappearing act and has al-
most closed a deal with "Emmy" for a de-
monstration on his dome of the dope.
Things were rather quiet along Film Row
and in the industry in general the past week.
Seeking the reason we found that Bill Bork,
Paramount booker, was on jury duty. We
hope no exhibitors were hauled before the
tribunal.
The First National office was visited the
other day by A. W. Smith, Jr., Ned Depinet,
J. H. Skirboll and Sam Spring, home office
sales executives. They had a conference
with Branch Manager McCarthy and the
sales staff and talked over plans for putting
over First National Month.
The special preview of "The Red Kimona,"
which Richard C. Fox of Vital had planned
for December 19 in the Onondaga, Syracuse,
has been changed to the evening of Decem-
ber 12 and the place, the Turnhall.
St. Louis
Several changes were made among the
local excliange staffs the past week. Floyd
Lewis has been succeeded by Lou Thomp-
son as district manager for Associated Ex-
hibitors. Al Danke, manager for Warner
Brothers, has resigned, being succeeded by
Eddie Alperson, who comes from Omaha.
Danke in turn goes to Omaha as manager
for Producers Distributing. Alperson several
months ago managed the local Universal
office. Ted Meyers leaves as manager for
Pathe to sell special features for that com-
pany. James Hawes will be the new boss
here.
C. L. Hickman has joined the sales staff
of the new Arrow office. He formerly was
with Warner Brothers.
The funeral of the father of Joe Feld,
assistant manager for Fox, was held on
November 28. It was the second bereave-
ment for Mr. Feld within a year, as his
mother died several months ago.
Nickie Goldhammer of Universal is working
the key cities on "The Phantom of the Opera."
Prior to hitting the road he booked St. Louis
solid on this big production.
Nate Sunley, head shipper for F. B. O.,
threw a party on Thanksgiving Day to mem-
bers of the shipping staffs of local exchanges.
Plates were laid for sixteen. One turkey,
two ducks and two chickens were among
the casualties.
Bessie .Friedland of the new Columbus
Theatre, was the guest of Mr. and Mrs. Claude
McKean of Memphis, Tenn., on Thanksgiving
Day. Mr. McKean is manager of the Fox
exchange in Memphis.
TURN TO VAN'S STRAIGHT FROM THE
SHOULDER REPORTS FOR EXPERT
VALUATIONS ON PICTURES.
YES, THIS IS JACK HOXIE, Universal star, as he appears in "The Red Rider," a Blue Streak Western — W c doubt if many
of his fans would recognize him in this Indian make-up.
Five Pictures Now in Production
At Warner's West Coast Studios
WITH five pictures in production, and
others in the process of editing and
cutting, these are busy times at the
Warner Bros. West Coast Studios, in Holly-
wood. The activity which set in at the be-
ginning of the production season has been
riiaintained without let-up, with the result
that the current schedule is now almost fin-
ished and preparations for several specials on
the 1926-27 program are under way.
The pictures now in production are "The
Night Cry," "Nightie Night Nurse," (tempor-
ary title), "Don Juan," "Other Women's Hus-
bands" and "The Bride of the Storm."
"The Night Cry" company is about to leave
for location on a northern California sheep
ranch, where all the exteriors of the picture
will be made. The cast so far includes, be-
sides Rin-Tin-Tin, the wonder dog, June Mar
lowe, John Harron, Gayne Whitman, "Hei-
nie" Conklin, Don Alvarado and Mary
Louise Miller. Herman Raymaker is direct-
ing, E. P. Dupar is the cameraman, and the
scenario is by Ewart Adamson, whom the
Warners signed for this picture.
The company making Syd Chaplin's next,
the picture temporarily titled "Nightie Night
Nurse," has resumed work on interiors, hav-
ing returned to the studios after location
work aboard a boat. The production is now
almost finished. Patsy Ruth Miller has the
leading woman's role and in the cast also
are Gayne Whitman, Matthew Betz, Edith
Rorke, David Torrence, Raymond Wells, Ed
Kennedy and Henry Barrows. "Chuck" Reis-
ner is the director and John Mescall is at the
camera. The story is by Robert E. Sher-
wood, with scenario by Darryl Francis
Zanuck.
Sheldon Lewis and Emily Fitzroy were
added this week to the cast of "Don Juan,"
on which John Barrymore is hard at work,
with Alan Crosland directing. Byron Ras-
kins is the cameraman.
The company making "The Bride Of The
Storm," from James Francis Dwyer's maga-
zine story has returned from Laguna Beach,
where it vifas on location. Dolores Costello
and John Harron are the principals in the
cast. J. Stuart Blackton is directing from
the scenario by Marion Constance, with Nick
Musuraca at the camera.
Huntly Gordon and Phyllis Haver have
been added to the cast of "Other Women's
Husbands," the forthcoming Monte Blue-
Marie Prevost starring production. This is
NO— NOT AN AD. for a safety
razor — it's Matt Moore: IVarner
Bros- made him this way for the title
role in "The Cave Man."
the third consecutive picture for which Miss
Haver has signed with the Warners. She
is to play the vamp, or "other woman," while
Gordon has the role of the "other man."
"Other Women's Husbands" will be the
first picture in which Blue and Miss Prevost
will have appeared together since the Ernst
Lubitsch production, "Kiss Me Again," which
scored a great hit. Their reunion in another
early attraction was in response to an in-
sistent demand, and Monte voluntarily sac-
rificed a trip to New York to fit in with the
plans. Erie C. Kenton is directing "Other
Women's Husbands," which is a comedy
drama written for the screen by E. T. Lowe,
Jr., Charles Van Enger was selected as the
cameraman.
Louise Fazenda has finished her work in
"Hassan," in which she played a featured
role while being lent by the Warners to
Famous Playcrs-Lasky. Warner Bros, have
now lent Alice Calhoun to play the feminine
lead in the Harry Langdon picture, "No-
body," and, as soon as they finish the work
in which they are now engaged, Kenneth
Harlan and Patsy Ruth Miller will be lent
to F. B. O. to play leads in "The King of
the Turf."
Arlen Coming East
Michael Arlen, the brilliant young British
novelist, has departed from Hollywood for
New York where he will complete the final
arrangements for production of his story, "The
Ace of Cads," as a Paramount starring vehicle
for Adolphe Menjou. Mr. Menjou is already
in New York and the production will be
filmed at the Famous Players' Long Island
studio. This is to be Mr. Arlen's first contri-
bution to the screen and under his contract
with Paramount he is to write a series of
original stories for films, one of which will be
for Pola Negri.
Decemljer 12, 1925
MOVING PICTURE WORLD
545
Eraser Predicts Keenest of Production
And Selling Competition for Next Year
THE keenest competition, from a pro-
duction and selling angle, the motion
picture business ever has known, is
going to make 1926 an epochal year for the
cinema, in the opinion of William R. Fraser,
general manager of the Harold Lloyd Cor-
poration.
"The year which is now rapidly drawing
to a close, was, taken on the whole, a very
good year from a production standpoint,"
states Mr. Fraser, "but developed little of a
substantial or startling nature. But every
indication points to a remarkable year during
the next twelfth month, because the com-
petition will be so keen every individual pro-
ducer in the industry will have to be on his
mettle to meet the high class product of his
rival. This goes for big companies as well
as for the smaller producing units.
"A picture educated public has demon-
strated more forcibly than ever during the
waning year' that they no longer will accept
the poor pictures, and on the other hand
that they will give the fullest measure of
jupport to the higher grade product. First
run houses are now closed to a certain type
of product which a few years ago were big
money makers for the producer, if not for
the exhibitor. And during the new year
the exhibitor is going to demand only the
kind of pictures which with the aid of proper
exploitation will bring him the biggest box
office results, and give his patrons the ut-
most satisfaction.
"The main trouble with most pictures dur-
ing the present year has been their lack of
story material. It has been demonstrated
time and again that the storyless motion pic-
ture is passe. In my opinion the star will
always remain paramount in this industry,
as in almost any amusement or sport, but
even the greatest luminary left high and dry
with poor story material is bound to suffer
a loss of public prestige. I think this was
clearly illustrated in a number of instances
through 1925.
"You cannot escape from the fact that a
popular star is a great goodwill asset for
any theatre. There are countless thousands
who never go to a motion picture except
when their favorite star, or stars, are play-
ing there. Take for example the tremendous
run enjoyed by "The Freshman" at the Col-
ony Theatre in New York. Mr. Lloyd's
picture ran there for ten weeks — every one of
them a record breaker. New Yorkers in
the industry figured no picture ever could do
that at the Colony. Yet 'The Freshman'
did. But the point I want to emphasize is
that this production attracted housands to
the Colony Theatre who never before had
Ijeen there. Undoubtedly many of them were
totally surprised to find it was such an ex-
cellent theatre, and henceforth will become
regular patrons of it. That is the kind of
"good will" the popular star builds for the
theatre. The same is true of the really great
picture, but then in a majority of cases we
find that it is big stars who make 'big' pic-
tures.
"There apparently is a dearth of story ma-
terial available for the screen, and I sin-
cerely hope that the new year will bring out
a new angle of thought among writers who
know how to pen words that can be tran-
Lloyd Official Says Public
Wants Shows of High
Calibre
]VILLIAM R. FRASER, General
Manager, Harold Lloyd Corporation.
scribed into motion picture action. It seems
to me that many great writers fail at mo-
tion picture work because of their inability
to grasp the difference between high sound-
ing words and faultlessly constructed plots,
rather than words that could be piioto-
graphed in action. In other terms, they
lack what has come to be known as 'pic-
ture minds.'
"Producers are eager and willing to pay
the highest price for story material, and are
constantly giving enormous sums for suc-
cessful stage plays and books, many times
only to be extremely disappointed in their
transference into screen form.
"The new year may bring some technical
developments that will be most interesting.
Color photography is being developed to a
high state of efficiency, and already several
of the foremost stars have announced their
intention of appearing in all colored or
partially colored picture. The greatest de-
velopment from a technical standpoint,
would of course, be the stereopticon motion
picture. For the last several years we have
heard rumblings about the perfection of the
stereoscopic picture, but nearly all such re-
ports have proved false alarms. However,
there are several prominent film men work-
ing on the proposition, and perhaps the new
year will bring their experiments to a suc-
cessful conclusion. It would be a great for-
ward step for the industry if this happens.
"Keep your eyes on the comedy field this
year. The greatest triumphs of the 1925
screen year have been comedies. 'The Fresh-
man,' Harold Lloyd's epochal college picture,
has shattered every box office record wher-
ever it has played. It has doubled and
trebled the business done by theatres with
'Hot Water.' Comedies throughout the en-
tire year have been the big bets, and in 1926
they will continue to have the some box of-
fice potency. I look for the spectacle to
have another vogue this year, with the re-
lease of pictures like 'Ben Hur' and 'The
Wanderer.' Public taste, however, probably
will undergo but little change from 1925,
putting it directly up to the producers to
make pictures of calibre that will meet the
approval of the men and women who pa-
tronize the motion pictures of this country.''
RICHARD BARTHELMESS in the costume he wears in his forthcoming
Inspiration-First National Picture, "Just Suppose." At the left is Walter
Camp, Jr., President of Inspiration Pictures, Inc., and J. Boyce Smith, General
Manager of Inspiration.
546
MOVING PICTURE WORLD
December 12, 1925
A "PRIZE
RING" PIC-
TURE, b u t
not of the
prize ring,
fistic sort, for
it shows
Lloyd Hughes
and Mary
Astor in First
Nation al's
"The Scarlet
Saint."
"Drusilla with a Million"
Opens St. Louis Theatre
THE St. Louis Theatre, at St. Louis,
Mo. a new $2,000,000 house with a
seating capacity of 4,000, selected
"Drusilla with a Million," an As.sociateci
Arts Corporation-F. B. O. Gold Bond pro-
duction for its formal opening last week.
Its splendid record of performance in first
run houses in various sections of the United
States, added to its definite merits as a
box office attraction, prompted H. A. Kup-
ler and Asher Levy to select "Drusilla"
from among the big pictures available on
the market.
Thousands jammed the streets on the
opening night for blocks around the new
theatre for hours in advance of the opening
in an attempt to see the house and the
feature film. Four thousand fans gained
admittance, while hundreds were turned
away.
Mayor Miller of St. Louis, and Director
of Public Safety Brod in brief addresses
extolled the enterprise and public spirit of
the men responsible for the new theatre.
The same unequalled applause and en-
thusiasm which greeted the picture at its
New York premiere at the Capitol Theatre,
was tendered the film by both audience and
the St. Louis newspaper critics. Frances
V. Feldkamp, reviewing the picture for the
St. Louis Globe-Democrat, said:
"Excellent entertainment. As Drusilla,
Mary Carr has one of the triumphs of her
career. Priscilla Bonner is a sweet and
loving Sally May, and Kenneth Harlan is
a satisfactory Collin. Claire du Brey ad-
mirably portrys the scheming Daphne."
Erislon French in the St. Louis Post-Dis-
patch enthused:
"The photoplay feature 'Drusilla with a
Million' is one no movie fan should miss.
It grips the interest from first flash to
fadeout and is replete with emotional situ-
ations."
SEVERAL weeks ago it was announced
that Joe Brandt and Jack and Harry
Cohn, president, vice president and
treasurer of Columbia Pictures respectively,
were negotiating with the exchange owners
and managers, distributing productions with
the Columbia brand, to organize into a na-
tional chain for th« exclusive distribution of
Columbia pictures. This new move to lift
independent productions from the state right
rut has brought many independent exchanges
rallying to the Columbia banner, that they
might be in on the general trend of stabil-
izing both independent producers and ex-
changes; realizing that this progressive step
means not only a national organization for
the distributing of independent products, but
also means extensive national advertising ex-
ploitation and publicity which will put the
pictures made by independent producers on
a competitive level. Exchanges will, there-
fore, directly benefit, and instead of having
state right pictures to distribute, they will
have instead nationally distributed, nationally
exploited productions.
May McAvoy to Play Lead in
"The Chariot of the Gods"
May McAvoy has just been signed by
Fox Films to play the leading femmine role
in "The Chariot of the Gods," which will
be released on February 28. The picture
will be based on an original story by Howard
Hawks, for many years supervisinji director
on the Famous Players lot, and Mr. Hawks
will direct. Leslie Fenton, who ha.s just
finished playing the leading role in the
modern sequence of "The Ancient Mariner"
opposite Clara Bow, has been cast as the
hero of the drama. The villainy of the piece
will be supplied by Ben Bard, who is said
to be the handsomest scoundrel to come to
the screen.
New Vehicles Selected
For Priscilla Dean
Two starring vehicles for Priscilla Dean,
to follow "The Danger Girl" in which s"he
is now w'orking, were selected this week
by William Sistrom, general manager of
Metropolitan Pictures.
The second Dean- Metropolitan picture wil!
be a screen version of "Forbidden Waters,"
written by Percy Heath of the Metropolitan
scenario staff. This will be followed by
"The Dice Woman," of which Welford Bes-
ton is the author.
Both of these stories are of the "fast
action" type in which Miss Dean has
achieved her greatest successes.
Cecille Evans in Lead Role
Cccille Evans, a former Mack Sennett
bathing girl who has recently deserted com-
edies for feature productions, will be seen in
the leading role opposite George Walsh in
"Blue Blood", that star's latest release for
Chadwick Pictures Corporation. Although
Miss Evans has been playing in feature pro-
ductions for about one year, "Blue Blood"
will mark her debut in a leading role. Other
players in the cast are Joan Meredith, 1925
Wampas Baby Star, Philo McCullough, Eugene
Borden, Harvey Clark, Robert Boulder and
G. Howe Black.
This new move to nationalize independent
exchanges, and its successful conclusion, will
once and for all establish the status of in-
dependent producers. In the past they were
excluded from fair competition through the
inadequacy of the state right selling system.
With a national medium of distribution their
productions will be handled as ably as those
of any of the large national organizations,
and will receive serious consideration from
exhibitors as product worthy of national
distribution.
"Self Defense"
With Major Campbell directing and B. F.
McEveety assisting, "Self Defence," an Ar-
row production, went into production this
week at the Whitman Bennett Glendale
Studios. "Self Defence" was written by
Elizabeth York Miller, and will feature the
following cast: Aileen Percy, Edna Murphy,
George O'Hara, May Bennett, Jane Jennings
and Wilfred Lucas.
Independents Successfully
Nationalize Exchanges
Stop Cheating Yourself
Out of Real Profits—
BOOK
18
MADE WCHr- PRJU RIGHT PROFITJ RIGHT
BOOK THEM TODAYl
December 12, 1925 MOVING PICTURE WORLD
547
"Glorious Youth" Is First
Paramount School Picture
"Glorious Youth" has been selected as
the working title of the first picture in which
the 16 students of the Paramount Picture
School will appear. Production of this By-
ron Morgan story was started this \yeek
at the Long Island studio under the direc-
tion of Sam Wood.
There are only three important roles in
the picture not played by students of the
school. Assigned to these parts are Ralph
Lewis, Joseph Burke, and James Bradbury,
Sr. The cast as announced by Director
Wood follows: Charles Rogers, Ivy Harris,
Iris Gray, Jack Luden, Greg Blackton,
Jeanne Morgan, Thelda Kenvin, Irving
Hartley, Dorothy Nourse, Charles Brokaw,
Walter Goss, Claud Buchanan, Mona Pal-
ma, Josephine Dunn, Thelma Todd, and
Robert Andrews.
Mr. Morgan's story has for its back-
ground Greenwich Village and a winter re-
sort hotel.
Don Meany Given Official
Post with First National
Announcement from John McCormick,
head of production for First National Pic-
tures on the West Coast and producer of
Colleen Moore's pictures, is to the effect
Don Meany has been given the position of
business manager for Miss Moore and her
film activities.
Mr. Meany will handle business matters
relative to the activities of Miss Moore in
her First National film work. He assumed
his new post last week with offices at First
National studios in Hollywood.
All-Star Cast Being Filmed
In "The Reckless Lady"
One of those much-talked-about but rarely
seen all-star casts is actually being filmed in
"The Reckless Lady," the new Robert T.
Kane production which is now in its third
week at the Cosmopolitan studios, New
York.
Included are Ben Lyon, James Kirkwood,
Belle Bennett, Lois Moran, Lowell Sher-
man, Charles Murray and Marcia Harris.
"The Reckless Lady" is described as a
society melodrama and has its basis in
Monte Carlo. It is an adaptation from Sir
Philip Gibbs' story of the same title.
Howard Higgin is directing, and the fin-
ished production will be released through
First National.
"Viennese Medley" to be
Ready by Christmas
June Mathis expects to give First Na-
tional "The Viennese Medley" at Christmas
present.
The First National scenario head is busily
engaged cutting and titling the big special
production. She anticipates having it ready
about December 15 and will leave the Coast
shortly afterwards with the master print,
for New York City.
"The Viennese Medley" has taken prac-
tically a year to make. It is regarded as
one of the truly big pictures for the com-
ing year. Miss Mathis is responsible for
the production and has practically lived in
its atmosphere ever since she started work
on the script. She will spend Christmas
and the holidays in New York.
•'NOM D ' U N
NOM — Q U E
V O U L E Z
y O U S ?" —
Apache dancer
Mae Murra'}/
( her role, of
course) volleys
at Basil Rath-
b o n e in her
latest Metro-
Goldwyn-Mayer
film, ''The
Masked Bride."
Three Prominent Universal
Play Big Broadway House
WITH the current run of "Sporting
Life," a new Universal Jewel in all
Keith, Moss and Proctor houses, and
with the opening of "The Phantom of the
Opera," at the Colony Theatre, December 6th,
and "His People," in the Rialto, December 6th,
the Universal Pictures Corporation is well rep-
resented these days along Broadway.
"The Phantom of the Opera" was booked
into the Colony for a run following its suc-
cessful eight week's run in the Astor Theatre
at legitimate prices. The Astor run was an
eye-opener to the industry and was a prophetic
indication of the huge success the picture has
since had in all sections of the country, even
topping "The Hunchback," Universal's previous
box-ofifice wonder. The picture was booked
into the Colony to follow 'Harold Lloyd in
"The Freshman." The Universal picture will
be held in the Colony Theatre for an indefi-
nite run.
The showing of "His People" in the Rialto
marks the first Universal picture to go into
one of Paramount's Broadway houses in
many months. The extraordinary drawing
power this picture had at its Broadway run,
when it was presented in the Astor Theatre
under the title "Proud Heart," caused the
Rialto management to seek for a presentation
of this picture at popular prices. The legitimate
price run of this picture at the Astor Thea-
tre was cut short because of the sale of the
theatre.
Scores as Holiday Attraction
It is reported by Chadwick Pictures Cor-
poration that recent bookings of "The Wizard
of Oz", a screen version of the world famous
L. Frank Baum fantasy, indicate that this
Larry Semon comedy is proving an unusually
popular holiday attraction. The bookings for
the picture for the holiday in all sections of
the country have been so great that new prints
are being rushed to all exchanges.
"Sporting Life," which is now playing over
the Keith, Moss and Proctor Circuit, last week
played in eight theatres on Broadway, from
Proctor's Fifth Avenue Theatre, at Broadway
and Twenty-third street to the Coliseum, at
181st street. The picture is a Universal Jewel
adaptation of the famous old English melo-
drama and is said to be an ideal picture for
thrills and romance. It features Bert Lytell
and Marian Nixon. It is a Maurice Tourneur
Production.
Harris Succeeds Meyers
Pathe has appointed James A. Harris as
branch manager of the company's office in
St. Louis to succeed Ted Meyers, who has
resigned to assume other duties with the
famous house of short features.
Mr. Harris, formerly a salesman for Pathe
and more recently branch manager of As-
sociated at Chicago, has resigned from As-
sociated to accept his new Pathe post.
The new Pathe branch manager took of-
fice on November 30.
^IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUIIIIIIIIIII^
I Bradford Directs |
I Chicago Orchestral
g James C. Bradford has returned from 1
g Chicago, where he directed the Chi- g
1 cago Symphony Orchestra at the world B
g premiere of "That Royle Girl." Mr. j
1 Bradford wrote the score for this pic-
1 ture under the supervision of D. W.
1 Griffith, who directed the picture for
g Paramount.
i Mr. Bradford is scheduled to direct \
g the orchestra at the Boston showing,
1 as well as at the other key city show-
I ings.
iiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^
548
M 0 y I N G PICTURE WORLD
December 12, 1925
IVHICH IS "THE BEAUTIFUL CHEAT':' Why, Laura La Plaiitc, of course,
in Universd's production, on xAiich Carl Lacninilc has white-listed that title.
Prepare Many Advertising Aids
For First National Month
THE advertising department of First
National Pictures is preparing to back
up First National Month, January,
1926, with the largest and most varied as-
sortment of advertisements and accessories
ever issued by this company in connection
with a sales campaign. The material has
been planned well in advance in order that
it may be in the hands of the First National
exchanges and exhibitors in ample time.
Every type of advertising that can in any
way assist in getting the fullest box office
value out of the pictures presented during
THE NEW HOME of the Fox
Film Corporation, at 66 Sibley
street, Detroit, Mich., presided over
by Frank D. Drew, contains every
known safety device and is scientifi-
cally laid out to house a film ex-
change.
the period of the campaign will be included.
Special advertising, calling attention to the
month and to the pictures to be shown, will
be carried in national magazines, newspapers
and trade publications.
liach exchange will be supplied with a cut-
out stand about six feet by three, in color.
Before the first of December a two-color
broadside illustrating the free accessories and
carrying copy that puts over the whole idea
will be mailed to First National's full list
of exhibitors. Envelope stickers in two
colors will be used on all exchange mail.
A banner in three colors, for display in
front of theatres, will be supplied, also two-
colored heralds and two-colored window
cards allowing space for the theatre im-
print. A special eight-page press sheet out-
lining the advertisements, stories for news-
papers, posters and exploitation stunts that
are practical for all types of theatres will be
sent to exhibitors.
.Another valuable feature of the campaign
will be a thousand foot trailer presenting
facts of interest concerning First National
stars who will be seen in pictures shown
(luring the month. Practically all of the im-
liortant personalities associated with First
National productions, and those of allied pro-
ducers, will be included in this trailer which
will be furnished free to exhibitors.
In addition to this, a liberal assortment of
slides, cuts and mats, bearing directly or in-
directly on First National Month, will be
available.
Working on Marshall Story
Fred Kennedy Myton has been assigned to
do the script lor "The Isle of Retribution,"
an F. B. O. special which will be made from
the famous Edeson Marshall story of that name
and released as one of the last of the Gold
Bond Specials on the current program. As
soon as Mr. Myton completes the scenario a
director will be obtained and casting will begin.
Celebrates Anniversary
with "The Limited Mail"
The Alamo Number Two Theatre, of At-
lanta, has just celebrated its twelfth an-
niversay, with the Warner Bros, feature,
Monte Blue in "The Limited Mail" the
screen attraction at the opening of the
week's observance.
This anniversary cohipleted the longest
stretch of occupancy of any theatre in At-
lanta. Ray R. Miller is the managing di-
rector. Of the progress made in pictures
in twelve years, the Atlanta American said:
"Contrasted with 'The Limited Mail,'
shown this week, the improvement in dra-
matization, screening and presentation is
most marked. The anniversary was cele-
brated with an exceptional program, Sou-
venirs for the women and a general birth-
day atmosphere."
Fred Newmeyer Directs
New Chadwick Comedy
"The Perfect Clown," Larry Semon's new
feature comedy for Chadwick Pictures Cor-
poration, was directed by Fred Newmeyer, who
lias directed most of Harold Lloyd's recent
pictures. This picture, which is said to be an
even bigger production than "The Wizard of
C-z," was written especially for the star. Mrs.
Semon, who is Dorothy Dwan on the screen,
plays opposite Larry, and Oliver Hardy and
G. Howe Black, both of whom were in the
cast of "The Wizard of Oz," have important
roles. Others in the cast are Stuart Holmes,
Kate Price, Otis Harlan, Alice Fletcher and
Sam Allen.
Victor Fleming to Direct
"The Blind Goddess"
"The Blind Goddess" will be Director
\ ictor Fleming's next production for Para-
mount. It was originaly planned to have
James Cruze direct this. Cruze, however,
is now planning a vacation, the first he has
taken in four years.
He will leave early in December with
his wife Betty Compson, on a six weeks'
tour of Europe. On his return Cruze will
immediately launch production work on one
(if the biggest pictures of his career.
ANNA Q. NILSSON, whose charm
adds to the appeal of First Natiatial's
"The Viennese Medlev."
December 12, 1925
MOVING PICTURE WORLD
549
HERE'S A CHANCE to take a "flyc' ' with Cullen Landis and Dorothy Devore
— "The Midnight Flyer." of course, and an F. B. O. Gold Bond special.
Rogers of Lumas Completes Many
Big Transactions in Middle West
Starts Feature Length Comedy
Harry Lan^don Signs Alice Calhoun For
Leading Lady and Starts Work
Alice Calhoun will be Harry Langdon's
leading lady in hia first feature length com-
edy for First National Pictures.
After two months' search through Holly-
wood, Langdon found Miss Calhoun to be
ideally suited to the role he had mapped
out in his story.
In addition to the fair Alice, Langdon has
secured the services of Edward Davis, Carl-
ton Griffiith, and Tom Murray for important
parts.
Harry Edwards, who has directed Lang-
don in many of his shorter length pictures,
is in charge of direction of this first vehicle
under the new First National contract.
Langdon will spend several months in
producing his new picture. A title will be
selected soon.
Completing "Too Much Money"
Filming of "Too Much Money" which
John Francis Dillon is directing for First
National in New York, entered the last
stages this week, and final shots are ex-
pected to be made within the next two weeks.
This picture was started October 26th, and
Dillon has been several days ahead of his
schedule since the first week.
"Too Much Money" is the screen ver-
sion of Israel Zangwill's stage play of the
same title. Lewis Stone and Anna Q. Nils-
son are co-featured. In the cast are Robert
Cain, Ann Brody, Derek Glynne and other
notables.
Hattons Titling "Fifth Avenue"
Frederic and Fanny Hatton, international-
ly famous as playwrights, have been ■ en-
gaged by A. H. Sebastian to write the titles
for "Fifth Avenue" which has just been
completed at the Metropolitan Studios in
Hollywood.
The Hattons are now at work on a series
of captions written in their characteristically
sparkling vein and Mr. Sebastian expects
that "Fifth Avenue" will be titled and ready
for its first preview within a week.
JOSIE SEDGWICK has been showing
all the cowgirls {and a lotta cowboys)
hotv to play "western roles," and in
"The Outlaw Daughter," a" Blue Streak
Western," released by^ Universal, Josie
is at her high level best. "Carl Laemmle
presents" this two-gun girl!
BUDD ROGERS, vice president of Lumas
Film Corporation, returned to New
York last week from a trip to exchanges
in Washington, Detroit, Pittsburgh, Chicago,
Milwaukee, Indianapolis and Philadelphia, in
the interests of Gotham Productions.
Several important transactions were com-
pleted by Mr. Rogers among which was a new
distribution arrangement in Detroit whereby
a transfer of the first series of six Gotham
Productions was made from Liberty Films of
Detroit to the American Booking Corporation
of that city. Mr. Minter of the American
Corporation will not only take over the physical
PRODUCTIONS scheduled to get under
way at the F. B. O. Studios within the
next two weeks are as follows :
"The King of the Turf," by Louis Joseph
Vance and John C. Brownell, a racing melo-
drama. James Hogan has been engaged to
direct.
A melodrama of the New York show world
starring Evelyn Brent, as yet untitled. It was
written by Fred Kennedy Myton, author of
most of Miss Brent's successful F. B. O.
vehicles.
Another western, in which Fred Thomson
will be starred and which David Kirkland will
direct. The star's horse, Silver King, will have
an outstanding role.
"The Kitten and the King," a Gerald Beau-
mont story in which Harry Garson will present
"Lefty" Flynn under the auspices of F. B. O.
"A Poor Girl's Romance", by Laura Jean
Libbey, in which an all-star cast will appear.
distribution of "Women and Gold", "The Night
Ship," Black Lightning," "Unmarried Wives,"
"The Silent Pal" and "Shattered Lives" but
also all previous bookings contracted for.
This deal does not in any way conflict with
the original distribution contract of the season's
series of twelve Gothams which franchise is
held by Harry Charnes of Standard Film Co.,
with oflftces in Geveland, Detroit, Cincinnati,
and Pittsburgh.
Mr. Rogers also arranged for the distribu-
tion of the twelve Gothams in the Chicago
territory, the name of the distributor to be
announced upon signing of the final papers.
"The Isle of Retribution," by Edeson Mar-
shall.
Many other features in which F. B. O.'s stars
will appear are slated for production within
the next few months.
You Can't Bunk The Public
It Knows What It Wanti
Are What They
Want and Like
BOOK THEM TODAY!
Six Big Pictures Are Listed
For Early Production at F. B. O.
550
i
MOVING PICTURE WORLD
December 12, 1925
Big Campaign for "Keeper of the Bees"
PANTAGES THEATRE, Los Angeles,
made an event of widespread civic import-
ance out of the opening there of Gene
Stratton Porter's "The Keeper of the Bees,"
the F. B. O. Gold Bond special whose world
premiere took place recently in Salt Lake City.
By means of a tie-up with George Barnes,
president o< the American Reforestation Asso-
ciation and' wealthy music instrument dealer of
the Southland and Mrs. Anna Dorsey, superin-
tendent of public schools of Los Angeles and
the Los Angeles Park Commission, more than
500,000 public school children planted 300 young
carob trees in the school yards throughout the
metropolis of the Southwest on Monday, No-
vember 15.
The city-wide tree planting was sponsored
jointly by F. B. O. and Mr. Alexander Pan-
tagcs, as well as Mr. Barnes whose efforts in
behalf of tree conservation have attracted wide
attention among the leaders of tlje motion
picture industry Public speeches were made by
city officials as well as noted society women
and many of the school orchestras and bands
turned out to render appropriate musical selec-
tions while the ceremonies were under way.
Later in the week a single sycamore tree of
gigantic proportions was planted in Pershing
Square, Los Angeles, by little Gene Stratton,
grand-daughter of Mrs. Porter, who appears
111 "The Keeper of the Bees" in the role of
the Little Scout.
In addition to the tree planting a midnight
matinee for movie folk and newspaper people
was held at Pantages Theatre last Saturday
night under the direction of Hal Reid of the
Pantages press forces and the Reforestation
society, of whose advisory council Mrs. Porter
was one of the leading members.
Big billboard and newspaper advertising
campaigns also featured the campaign which
was one of the biggest ever put on in Los
.'\ngeles by the Pantages interests.
Chadwick Announces Two for December
ONE special Larry Semon feature com-
edy, "The Perfect Clown," and the
second of the series of George Walsh
modern action romances, "Blue Blood," will
be released by Chadwick Pictures Corporation
in December. The Chadwick schedule calls for
two monthly releases through April.
"Blue Blood," which is released on December
1, is the star's second production for Chad-
wick, ".American Pluck," the first, having beei.
released on October 15. "Blue Blood," an
original story, written especialiy for the star
by Frank Howard Clark, was directed by
Scott Dunlop, who is well known as the pro-
ducer of fast-moving action stories. The cast
of "Blue Blood" includes several well known
players : Cecile Evans, former Sennett bathing
girl, who has been attracting much attention
opposite Walsh, Joan Meredith, 1925 Wampus
Baby Star, who is under a long term con-
tract to Chadwick, plays another prominent
role. Philo McCuUoiigh and Euguene Borden
supply the villainy, and the comedy, of which
there is plenty, is allotted to Harvey Clark,
I'iobert Boulder and G. Howe Black.
"The Perfect Clown" which will be released
on December 15, is Larry Semon's second
feature comedy of the season for Chadwick
Pictures Corporation. "The Wizard of Oz,"
Semon's screen version of the world famous
L. Frank Baum book, a September release,
has proven one of the outstanding comedies of
the season. "The Perfect Clown" was written
especially for Semon, and was directed by
Fred Newmeyer, who has directed most of
Peggy Joyce Recovers
Peggy Hopkins Joyce, star of Associated
Exhibitors' big special, "The Skyrocket," has
recovered from an attack of influenza which
kept her confined to her suite at the Am-
bassador. She is at present busy making
plans for her next production and, it is
likely, she will be leaving New York for the
Coast shortly.
Harold Lloyd's recent productions. Dorothy
Dwan, who is Mrs. Larry Semon, and Oliver
Hardy, two of the prominent members of the
"The Wizard of Oz" cast, are again seen in
support of the star. Stuart Holmes, villain
extraordinary, Kate Price, a screen veteran of
comedy fame, Otis Harlan, Alice Fletcher
and Sam Allen complete the cast.
Oklahoma City Sees
Real Warner Week
Three Warner Bros, features had first
runs in Oklahoma City during the week of
November 15th, and all did well, accord-
ing to reports. "Red Hot Tires," starring
Monte Blue, and "Compromise," with Irene
Rich, were at the Liberty Theatre, and
"Two Shall Be Born" was at the Orpheum.
Following this complete Warner week the
Liberty opened the week of November 28
with "Rose of the World," with Patsy Ruth
Miller featured.
WHEN THE WEST WAS SCARLET it seethed i<-ith drama, and First National has extracted from that era of brawn and
blood a splendid offering in "The Scarlet West," in which such splendid actors as Robert Edcson, Johnny Walker, Robert Frazer
and Gaston Glass appear. Some of the Indian scenes me Tuith the best the screen has to offer.
December 12, 1925
MOVING PICTURE WORLD
551
'THEY'VE PUT JOHN GOLDEN' S stage play, "Wages for Wives," in the movies. Let's go see it. These are some things
they'll see in William Fox's film version, with Jacqueline Logan and a lot of other popular players.
Three Warner Features for December
THREE Warner Bros, features are set
for official release in December.- Two,
"Hogan's Alley" and "The Pleasure
Buyers" already have had successful pre-re-
lease runs at Warners Theatre, New York.
December 12 is the release date for "Ho-
gan's Alley," starring Monte Blue, with
Patsy Ruth Miller playing the leading wo-
man's role and Willard Louis, Louise Fa-
zenda, Max Davidson, "Texas Kid," Frank
Hagney, Frank Bond, Nigel Barrie, Mary
Carr and Ben Turpin, also in the cast. Roy
Del Ruth directed.
A week later, on December 19, comes the
release of "The Pleasure .Buyers," from Ar-
thur Somer's novel, with;: Irene Rich in the
stellar role. In the supporting cast are Clive
Brook, Ed Piel, Frank Campeau, Heinie
Conklin, Gayne Whitman, Don Alvardo, Win-
ter Hall, June Marlowe, Frank Leigh, Carey
Harrison, John Dillon. Chester Withey was
the director.
As a climax to the month's offerings come
Ernst Lubitsch's picturization of the Oscar
Wilde classic, "Lady Windermere's Ffan,"
which is set for release December 26th. jThe
world premiere of this production took ^lace
last Tuesday night at Vincent Lopez's tgala
entertainment at the Casa Lopez. Inj| the
cast are Ronald Colman, May McAvoy, iBert
Lytell, Edward Martindel, Carrie Daur^ery,
Helen Dunbar and Billie Bennett.
Sax Lining Up New Story Material
WHILE busily engaged in turning this
year's series of twelve Gotham pro-
ductions out on schedule and in fact
ahead of schedule time, Sam Sax, president
oi Lumas Fihn Corporation, distributors of
the Gotham Product has been also purchas-
ing story material for his next year's line-
up.
Although too soon to definitely announce
the complete list of titles for 1926-27, the
New York office states that the material for
the co'ming year is practically all selected
and that the list of titles, authors and scenar-
ists will prove a very agreeable surprise to
exchange men and exhibitors.
"I have always been a firm believer" states
Mr. Sax, "in what is known as 'box-office
titles,' titles that have an allure for the
theatre-going public. I am also averse to
buying a well known story and changing
tha title unless it is absolutely necessary.
We set a very fast pace for ourselves to
follow in our 1925-1926 list of titles but I
think we have even excelled it for the com-
ing year."
Lon Young, who reads all material for
the New York office, has gone through over
Cast of "Dance Madness" Com-
pleted
With the selection of Mario Carillo for the
role of Count Strokoff, the cast of Robert Z.
Leonard's production of "Dance Madness,"
now in preparation way at the Metro-
Goldwyn-Mayer studios, is complete. Carillo
will play the part of a Russian Count in this
romantic comedy, in which Claire Windsor
and Conrad Nagel play the leading roles.
five hundred stories submitted and out of
this mass of stories material, has carefully
selected the subjects for the final decision
of Mr. Sax.
In addition to choosing plot and titles, Mr.
Sax states that he has also negotiated con-
tracts with many players of note and also
made arrangements with several directors
and delivered work will begin on the next
year's program which will be even more ex-
tensive than any previously attempted by
Gotham.
Added to "Danger Girl" Cast
William Humphreys has been added to
the cast of "The Danger Girl," in which
Priscilla Deani s starring for the Metro-
politan Pictures Corporation. John Bowers
is appearing opposite Miss Dean.
552
MOVING PICTURE WORLD
December 12, 1925
Record of "Old Ironsides" to Be
Preserved on Screen by Paramount
THE frigate Constitution, lovingly
known in history as "Old Ironsides"
and the record of its glorious career
are to be preserved to posterity forever.
James Cruze has left Los Angeles for
Europe on a trip to gather data and select
locations for filming of the super-historical
epic to be called "Old Ironsides." Mr.
Cruze will visit Tripoli where the Consti-
tution reached the climax of its naval fame
during the war against pirates of the Medi-
terranean by the United States in 1804.
Saved once before by Oliver Wendell
Holmes, stirring poem, "Old ,Ironsides,"
the heroic frigate now falling to pieces from
rot and disuse in the Boston Navy Yard is
again being rescued from oblivion by school
children of America, under the leadership
of the Navy department, through millions
of small contributions toward its reconstruc-
tion. Elks, Daughters of the Revolution
and many other patriotic societies are lend-
ing their co-operation and support. Al-
though this will preserve the vessel for an-
other half century, it is now to be immor-
talized in a larger way by Cruze. It is to
be preserved, not as a glorious hulk fallen
into sad decay, but as a living thing, beauti-
ful and proud; its canvas bellied to the
wind, helm down, sailing forever before the
eyes of American youth across the magic
of the silver screen.
Coincident with Cruze's departure, Jesse
L. Lasky, first vice-president of Famous
Players Lasky Corporation, announced that
the Constitution's gripping story, from the
time its keel was laid in Philadelphia Navy
Yard in 1794 and including its valiant serv-
ice against the pirates of Tripoli, will be
filmed on the mightiest scale ever attempted.
" 'Old Ironsides' is another contribution
by Paramount to the preservation of the
thrilling and epic history of the United
States," said Mr. Lasky. "For many months
our corporation has been quietly working
up its plans. Harry Carr, one of America's
foremost newspaper men, and Walter Woods
are co-authors of the story which is his-
torically accurate throughout. Both of
them have made special trips to Washing-
ton for extensive research in files of the
Navy department and Congressional Library.
"Secretary of Navy, Curtis D. Wilbur, is
giving full co-operation of the United States
Navy in this gigantic undertaking, this
story of youthful heroism and bravery which
cradled glorious traditions which the Navy
has maintained for more than 135 years.
In 1804 seven kings and two republics
of the world were paying tribute to the
pirates of Tripoli. It was "Old Ironsides"
which carried the flag of the puny nation,
the United States of .\merica-, to the Medi-
terranean and inspired by the slogan,
"Millions for defense, but not one cent for
tribute," swept the pirates from the seas
forever. In that glorious chapter of our
Navy's history, leading parts were played
by lads most of them mere striplings, whose
names form a veritable roll of honor of
the -American Navy, Stephen Decatur, Law-
rence, Bainbridge, Porter and Somers.
Full pressure on the work of preparing
story, setting and properties is now under
way at the Paramount studio in Hollywood.
Cruze has been taken off all other direc-
torial work. At Tripoli and Mediterranean
ports he will not only gather local color
and historical data, but choose locations for
part of the production which is to be made
in Tripoli. Cruze will be gone between six
and eight weeks. On his return, he will
hold a final conference in Washington with
Secretary Wilbur and on arriving in Holly-
wood, will plunge immediately into the work
of actual production.
Consideration of cast for "Old Ironsides,"
which will be a 12 reel super-special and
will be sent out as a road show as were
"The Covered Wagon" and "The Ten Com-
mandments," is now in progress. Jesse L.
Lasky predicts that it will be the most
brilliant cast ever assembled in motion pic-
tures.
"I expect 'Old Ironsides' to be the crowning
event of my career as director," said Cruze,
who is notable for his usual reluctance to
make predictions, as he prepared to board
the train. "And Mr. Lasky is determined
to make it the crowning event of his career
as a producer."
The Constitution will be sufficiently re-
conditioned and ready for sea when pro-
duction actually starts.
Report Big Activity
Rapid Progress Being Made on Macfadden's
True Story Films
The intense activity which marked the
progress of Macfadden's True Story Films
has not subsided in any respect as the result
of the recent suit instituted against the pic-
ture producing unit of the magazine publish-
ing organization by the Astor Distributing
Company. The cameras are grinding away
on the fifth of the series of eight produc-
tions to be released this year. In all prob-
ability the picture, the release title to be
announced later, will be ready for the cut-
ting room within a few days. Hugh Dierker
is wielding the megaphone.
Already Mr. Macfadden is negotiating with
the Will H. Hays office for adequate distrib-
ution of True Story Films by a representa-
tive organization. That there will be an
alliance soon formed with a national distrib-
utor of recognized importance and facilities
is obvious from the reports emanating from
the Macfadden offices.
It is understood that one of the most
drastic campaigns will soon be launched ex-
ploiting the new Macfadden Made Movie.
Torrents of the most eflfective publicity will
soon be unleashed by this organization.
EDGAR HART AND DOUGLAS MacLEAN TALK OF OLD TIMES—
Years ago the present manager of the Colonial Theatre, Portsmouth, N . H.,
showed Doug how to make up, stressing the fact that the trick was to know where
to leave off. On his recent vacation trick he visited the comedian.
F. B. O. Signs Harlan and Miller
Kenneth Harlan and Patsy Ruth Miller will
take up the burden of romance for F. B. O.
in "The King of the Turf," a melodramatic
comedy of the racing world, it was announced
by General Manager B. P. Fineman of the
studio. James Hogan has been assigned to the
directorial megaphone, and work will be begun
within a day or two.
"The King of the Turf" is an original story
by Louis Joseph Vance and John C. Brownell.
The adaptation was done by J. Grubb Alex-
ander. A complete cast will be announced
shortly.
December 12, 1925
MOVING PICTURE WORLD
553
Prospects for Big Season Are Great Is
Report of Spring on Tour of Exchanges
up
X 1
iROSPECTS for the biggest year
that motion pictures have ever
known were never brighter," is
the summary of a wire sent by Samuel
Spring, chairman of First National's Sales
Cabinet to Richard A. Rowland, general
manager. Mr. Spring has reached Cincin-
nati with Ned Depinet, sales manager of the
Southern territory and is prepared to start
on the second lap of a whirlwind tour of
key cities, conferring with exhibitors, branch
managers and salesmen.
A. W. Smith, Jr., sales manager of the
Eastern territory, accompanied Messrs.
Spring and Depinet to Albany and Buffalo
where the sales executives found a most
enthusiastic response to the campaign out-
lined for First National Month. A. Buck-
ley, representing the Leland and Clinton
Square theatres, was present at the Albany
meeting and promised his w;hole-hearted
support in behalf of First National Month.
Walter Hayes, representing the Moe Mark
interests, guaranteed the fullest co-opera-
tion of that important combination giving
first run dates for his houses in Albany,
Syracuse, Troy and Utica.
Another rousing meeting was held in
Buffalo where Vincent McFaul of the Shea
enterprises pledged his co-operation and
promised all the available first run dates
for the month of January.
The enthusiastic reception which greeted
the sales executives at the first two stops
was repeated at Cleveland. Messers. Spring
and Depinet had their Thanksgiving turkey
in Pittsburgh, following a morning meeting
at the exchange attended by the complete
personnel of that oflice and a number of
prominent exhibitors. Cincinnati was the
next stop, then Louisville and Indianapolis.
Other cities to be visited are St. Louis,
Kansas City, Omaha, Des Moines, Minnea-
Breaks Record at Century
Baltimore Exhibitor Waxes Enthusiastic
Over "Never the Twain Shall Meet"
and "The Midshipman"
Enthusiastic appreciation of Metro-
Goldwyn-Mayer product has been expressed
by Whitehurst's Theatre Interests in Balti-
more, the organization owning and operating
the Century, New, Parkway and Garden
theatres.
"My best wishes for a continuous success
in producing productions with the merit of
'Never the Twain Shall Meet' and 'The Mid-
shipman," writes Exhibitor H. M. Messiter.
" 'Never the Twain Shall Meet' played at
the New Theatre the week of November 2 to
a gross decidedly above the average business,
and was spoken highly of by the newspaper
critics, as well as by the audience generally.
" 'The Midshipman' played at the Century
Theatre the week of October 12, and broke
the attendance record at this theatre; and
from my observation delighted those from
nine to ninety, which, in terms of pictures,
represents true universal appeal.
"Productions of the above mentioned type,
in my judgment, not only do business but at
the same time increase audience interest."
polis, Milwaukee, Chicago, Detroit and
Toronto.
Mr. Spring reports that he has found a
spirit of optimism among all of the exhi-
bitors whom he has met. On every hand
there is confidence that the public never
was more ready to respond to high grade
pictures. Prosperity is general and theatre
attendances show a steady increase. Ex-
hibitors have expressed their faith in the
superior quality of the pictures offered by
First National for the new season, because
of their star value, story value and the
production excellence assured in the product
of First National.
Having visited Chicago, Milwaukee and
Minneapolis, Ned Marin, sales manager of
the Western territory has headed for the
far West where he will conduct meetings
at exchanges and confer with exhibitors in
Seattle, Portland, San Francisco, Los
Angeles and Salt Lake City. Before his
return, Mr. Marin will also make stops
at Des Moines and Detroit.
Literary and Dramatic Folk
Views "The Wedding Song"
A the request of Ethel Watts Mum-
ford, author of "The Wedding Song,"
produced by Cecil B. De Mille with
Leatrice Joy as the star under Alan Hale's
direction, a special private screening of the
■picture was arranged by Producers Distribut-
ing Corporation this week, in the com-
pany's projecting room, attended exclusively
by celebrities from literary, dramatic and
art circles.
No attempt was made to make the screen-
ing a de luxe showing. It was projected
"cold" and the Producers Distributing
executives were highly gratified when this
hypercritical audience applauded the pro-
duction and Ethel Watts Mumford, the au-
thor of the subject expressed her approval
of the picture — an almost unheard of hap-
pening in motion picture history.
Authors, as an almost unwavering rule,
are dissatisfied with the mation picture treat-
ment of their literary efforts. But in ■ the
case of "The Wedding Song" Miss Mumford
expressed entire s,iti\fartii mi with the man-
ner in which her book has been visualized.
She also ventured the opinion that the pro-
duction would be as complete a success on
the screen as it is now proving in book form.
Among the notables who attended the
screening were: Mrs. Inez Haynes Irwin,
winner of the O. Henry award for 1924;
Mr. and Mrs. Brainbridge Clark, Kathleen
Norris, Mrs. Irving Cobb, Mr. Wallace Irwin,
Mr. and Mrs. Oliver Herford, Mr. and Mrs.
Charles Coburn, Mr. and Mrs. Hewitt How-
land, Marion Green and Ethel Watts Mum-
ford.
Without a dissenting vote, the picture was
unhesitatingly voted a screen offering of
genuine excellence.
Griffith to Assist Turnbull
Hector Turnbull, associate producer at
the Paramount studio in Hollywood, an-
noimccd the appointment of W. L. Griffith
as his assistant. Griffith has been acting
in the capacity of production manager of
fhr y.wnt' ''irr\- unit
"THE HANSONS ARE COMING!" Lars Hanson (left) and Einar Hanson
have come out of Siveden, and are now on the Meiro-Goldwyn-Moyer lot in
Culver Citv, and, both being scieen players of the first magnitude in their ovm
Scandanavia, big things are expected from them in the varimis roles in
zvhich they mill be cast by Louis B. Mayer, vice-president in charge of produc-
tion of M.-G.-M.
554
MOVING PICTURE WORLD
December 12, 1925
Warner's " Lady Windermere's Fan"
in Brilliant Premiere at Casa Lopez
WARNER BROTHERS' picturiza-
tion of the Oscar Wilde classic,
"Lady Windermere's Fan," pro-
duced by Ernst Lubitsch, had its world pre-
miere Tuesday night, December 1, at the
exclusive Casa Lopez, New York, where
Vincent Lopez was host to two hundred per-
sons representing the artistic, dramatic and
social worlds.
Following the dinner, Lopez was intro-
duced and he in turn introduced Sam E.
Morris, Warner Brothers' general manager
in charge of distribution. Morris presented
Irene "Rich, who plays Mrs. Erlynne in
"Lady Windermere's Fan," as the chief
guest of the evening.
"I haven't seen the finished picture yet,"
said Miss Rich in her remarks. "If it doesn't
turn out to be a good one the industry will
have one girl less in it tomorrow." Herman
Heller's Orchestra from Warner's Theatre
played during the showing, Mr. Heller con-
ducting.
Following the screening of the production,
which was so well liked that it won the'
applause even of this discriminative audi-
ence, Warner Brothers presented the vari-
ous screen favorites present to the movie
fans of the country by radio through.
WMCA, the Hotel McAlpin station. These
included:
Irene Rich, Mabel Normand, Mrs. Ru-
dolph Valentino, Matt Moore, Clive Brook,
John Roche and Lewis Milestone.
For the general dancing Vincent Lopez
directed his orchestra, and the music
throughout the evening was broadcast.
IRENE RICH, /; J BROS.' star, returning from Europe on the
Aquitania, is met down the bay at New York by Vincent Lopez, who gave an
elaborate dinner-dance at his exclusive Casa Lopez, December 1, to accompany
the world premiere of "Lady Windermere's Fan." Miss Rich, who had the role
of Mrs. Erlynne in this Warner picturisation of the Oscar Wilde classic, pro-
duced by Ernst Lubit.<!ch, was hostess of the evening, cutting short her vacation
abroad in order to he present.
Kathryn McGuire Makes
Two Independent Pictures
This has been the busiest week in a busy
season for Kathryn McGuire, best remem-
bered as Buster Keaton's leading woman in
"The Navigator" and one of the original
Wampas selections for its Stars-of-Tomor-
row. Within a period of ten days, she will
have worked on two pictures, both for in-
dependent release, a part of this time play-
ing simultaneously in both productions.
The first of these is the Van Pelt pro-
duction entitled "A String of Diamonds,"
under the direction of Frank Mattison. The
second is a Gerson production, now being
made at the California Studio, with Oscar
Apfel directing. The film is titled "Some-
body's Mother."
Danish Actor Joins Fox
Anders Randolf, well-known Danish actor,
has moved his makeup box and paint brushes
to the Fox studio, where he has just com-
menced his role of John Hamilton in "The
Johnstown Flood," which Irving Cummings
is directing.
Withey to Direct for Evelyn
Brent
Chester Withey will direct Evelyn Brent,
F. B. O. star, in her next vehicle, according to
the announcement of General Manager B. P.
Fineman made at the F. B. O. studios. Miss
Brent will begin work the first of the week on
a Fred Kennedy Myton story, which has not
yet been titled. It is hailed as one of his
best stories.
Theodore Von Eltz has also been engaged to
play the leading role in support of Miss Brent,
Mr. Fineman announced. The actor was her
I'eading man in "Broadway Lady", her last
F. B. O. production, which has just been com-
pleted.
ERNST LUBITSCH'S GREAT CAST IN "Lady Windermere's Fan," for Warner Bros., is {reading left to right) com-
posed of Bert Lytell, May McAvoy, Ronald Cohnan, Irene Rich and Edward Martmdcl.
STARS OF THE FIRST MAGNITUDE IN ASSOCIATED EXHIBITORS' PICTURES. Bett'^ Compson is the
star of "Counsel for the Defense," shown in the upper left, lower left and lower right panels of the above layout. Glenn
Hunter and Constance Bennett, in "The Pinch Hitter," center at bottom. Louis Walhcim and Ivan Linow {the Russian
giant) in "Lover's Island," upper right. A scene from "North Star," with " Strong heart," occupies the center panel at top.
Associated Exhibitors Lists Four of Its
"Triumphant Thirty" for December
FOUR of the strongest pictures of As-
sociated Exhibitors' "Trumphant
Thirty" are scheduled for release dur-
ing December. The quartet of attractions
presents not only a powerful star-story-
director-production combination, but also
offers wide variety, numbering, as it does,
a society drama, a fast-moving comedy, an
outdoor special and romantic drama.
"Counsel for the Defense," for release
December 6, begins the month with Betty
Compson in the intriguing role of a piquant
girl, who wages a successful legal battle
to clear the. name of her old father, played
by Jay Hunt. House Peters plays opposite
the fair heroine as a rugged, two-fisted
newspaper editor, while the ever suave
RocklifTe Fellowes lends his villainy to
add complications to the plot. Leroy Scott
is the protagonist of this melodrama which
appears as a novel.
Burton King cracked the directorial whip
during the making of "Counsel for the De-
fense." He is said to be one of the most
enterprising directors on the west coast.
A vivid contrast to "Counsel for the De-
fense" is offered by "The Pinch Hitter,"
the uproarious Glenn Hunter baseball
comedy, which is to be released December
13. With Constance Bennett and Antrim
Short supporting him, Mr. Hunter gives
one of his best performances, interpreting
a green youngster from a small town, and
his experiences as a baseball neophyte in
the freshman class at college. Hilarity pre-
vails throughout the picture until the cli-
max, which waxes dramatic and concludes
Glenn's career by letting him win the big
game as pinch hitter, thus becoming the
college hero.
That veteran actor and director, Joseph
Henabery, who handled the first Rudolf
Valentino, productions, put Glenn Hunter
through his paces in "The Pinch Hitter,"
which came, by the way, from the pen of
C. Gardner Sullivan.
The famous dog-actor, Strongheart, takes
the laurels the following week, December
20, with the release of "North Star," in
which he essays the title role. His sup-
porting cast is headed by no less than Vir-
ginia Lee Corbin, Ken Maynard, and Stuart
Holmes, while the opus itself is by no less
an author than Rufus King, popular writer
of animal stories and tales of the great
northwest, whose novel, "North Star," has
attained a wide circulation.
Paul Powell was in charge of the direc-
tion of "North Star," which was supervised
by Howard Eastabrook. Miss Jane Murfin,
owner of Strongheart, loaned the canine
actor to Estabrook for the film.
As "North Star," Strongheart plays the
protector of a young girl and her frightened
young brother who is being hounded by
Stuart Holmes, the villain of the piece.
Ken Maynard adds his virility to the cause,
and wins his reward by gaining the love
of the lady. A terrific battle between May-
nard and Holmes, and the final death of
the latter when he flees from Strongheart
add a tremendous climax to the tale.
"Lovers' Island," the Associated release
for December 27, complete the four with
a poignant and simple story of an unworld-
ly girl, brought up in a rude fishing village,
and her fight for beauty and romance against
the superstition and ignorance of her people.
Hope Hampton does some of the best emo-
tional acting of her career in this part, and
needless to say, is more beautiful than ever.
James Kirkwood plays opposite as the sum-
mer visiter who is the hero of the girl's
young dreams, while Louis Wolheim, of
"What Price Glory?" fame on the legiti-
mate stage, is cast as the girl's stern, un-
yielding uncle. Ivan Linow, Flora Le Bre-
ton, Flora Finch, and Jack Raymond com-
prise the supporting cast.
The famous French director and pro-
ducer, Diamant-;Berg!er, handled "Lovers'
Island," his second production for Asso-
ciated Exhibitors. His first, "Fifty-Fifty,"
has already won wide approbation from
audiences and critics. T. Howard Kelly is
the author of "Lovers' Island," which ap-
peared first as a short story in the Smart
Set Magazine.
To Direct Jack Hoxie
in Two Universal Films
Al Rogell is directing Jack Hoxie in an-
other pair of twin pictures for Universal,
despite the fact that this director resigned
from the "U" last week. At the insistence
of Carl Laemmle, president of Universal,
Rogell temporarily reconsidered his resigna-
tion and accepted an assignment to direct
Jack Hoxie again.
556
MOVING PICTURE WORLD
Decembei- 12, 1925
Pathe Lists "Treasures of the Vatican;"
Shows Papal Court and Its Marvels
^^rp^REASURES OF THE VATICAN,"
I Dr. Vincent Fago's remarkable
screen feature revealing the papal
court and its priceless art treasures, will be
released by Pathe on December 13. His
Holiness the Pope and American Cardinal
Hayes, Mundelein and Dougherty appear
in this "personally conducted" pilgrimage
to the Holy Precincts at Rome.
The current year has been officially des-
ignated by the Pope as "Holy Year," a
period of special religious and ceremonial
significance which recurs every twenty-five
years. During this period hundreds of
thousands of pilgrims from all parts of the
world visit Rome. The pilgrimage from the
shores of the United States has been so
tremendous that steamships have found it
impossible to accommodate all those desir-
ing to make the trip, and it is accordingly
reported that the Pope is about to extend
the Holy Year Celebration into 1926 so
that all Americans so desiring may parti-
cipate.
In view of this Holy Year observance the
release of Pathe's "Treasures of the Va-
tican" comes as a most timely screen at-
traction. The production, covering as it
does every phase of the Vatican's vast store
of historical and artistic treasures, visual-
izes on the screen the- same scenes greet-
ing the eyes of the thousands upon thou-
sands of pilgrims that have been thronging
Rome during the Holy Year period of cele-
bration. Several of the scenes show the
immense throngs of pilgrims in the great
piazza bolore St. Peter's Basilica. Thus
"Treasures of the Vatican" becomes a veri-
table screen pilgrimage to Rome and the
Precincts of the Vatican.
This unusual feature reveals the Vatican
as a Museum of Art and the Palace of His
Holiness the Pope. The spectator of this
film not only takes a pilgrimage to Rome,
the Holy City, but is permitted to see many
seldom seen precincts of the Vatican which
are revealed to the public for the first time.
The spectator may experience all the awe,
thrills and enthusiasm of visiting the Court
of the Pope and marvel at the world's most
notable examples of art in painting and
sculpture.
Entertainment finds its basis very largely
in the appeal to the imagination, and the
views of priceless art revealed as one passes
William de Mille in N. Y.
Conferring with Officials
William de Mille who arrived in New
York last week after having completed his
forty-first production for Paramount, "The
Splendid Crime," is conferring with produc-
tion officials regarding his next picture. If
there is room in the Long Island studio he
will follow his custom of making one pic-
ture a year in the East.
Pierre Collings who wrote the continuity
for Pola Negri's "A Woman of the World"
accompanied DeMille. He will write the
scenario for Adolphe Menjou's next star-
ring vehicle, which has not yet been titled,
and which will be produced in New York.
St. Clair will direct.
through the corridors of the Vatican via
the new Pathe film are designed to stimulate
the imagination to a high degree.
"Treasures of the Vatican" discloses, with
all the grandeur and impressiveness of the
originals, the great dramatic moments from
the Bible and Church history, as caught by
the master brushes of Michelangelo and
Raphael and transmuted into immortal fres-
coes on the Vatican walls and ceilings.
Statuary that dates back to the twilight of
history, tier after tier of gifts and objects
of art associated with some of the greatest
events and celebrities of the past, paintings
world-famous for the perfection of their
technique all are set forth in their original
beauty and impressiveness.
BEFORE leaving for the Coast on Sun-
day, November 30, E. M. Asher an-
nounced the closing of negotiations
with Richard A. Rowland, general manager
of First National Pictures, whereby he will
produce the Drury Lane melodrama, "Good
Luck" for release by that company. Con-
way Tearle will be starred in the picture.
"Good Luck" is a typical melodrama of
the type that has been popular for years in
this country as well as England. It offers
ample opportunity for all sorts of exciting
and spectacular action — horse races, air-
plane smash-ups, hairbreadth escapes and
an intense love story with a thorough-going
The great astronomical laboratory of the
Vatican is also revealed for the first time
in motion-pictures, with its huge telescopes
and camera equipment in action.
Close-up views of His Holiness the Pope
are shown as his Holiness moves through
the Vatican corridors and the marvelous
Papal gardens. American audiences will be
glad to know that three American Cardinals
appear on this pilgrimage. They are Arch-
bishop Patrick J. Hayes of New York, Arch-
bishop George W. Mundelein of Chicago and
Archbishop Dennis J. Dougherty of Phila-
delphia.
Audiences will find "Treasures of the Va-
tican" one of the most enjoyable and un-
usual features ever projected on the screen.
villain forever blocking the path of the hero
and heroine. As a stage play, "Good Luck"
had a long run at the Drury Lane Theatre,
London, last year.
As soon as he returns to the Coast, Mr.
Asher expects to decide on a director for
the production and to start assembling a
cast. Production is scheduled to begin about
the middle of January.
Advices received by Mr. Asher state that
everything is in readiness for the production
of "Mile. Modiste," Corinne Griffith's new
starring vehicle for First National. The
opening scenes will be shot December 7th,
under the direction of Robert Leonard.
ONE OF THE STRIKING SCENES from Pathe's ■Treasures of the Vatican."
Library of the Vatican, showing marvelous paintings and sculpture.
Asher to Produce Drury Lane
Melodrama for First National
December 12, 1925
"Cheap Skates"
(Educational-Comedy-Two Reels)
IN this Jack White production under the
Mermaid brand, written and directed by
Norman Taurog, the comedy revolves on
roller skates. Lige Conley, the featured play-
er dons roller skates and losing control lands
in a skating rink just as the champion is ex-
pected. Although he falls all over the place,
the manager mistakes him for the champion
believing he is cleverly imitating an amateur.
Lige is finally exposed and the safe has been
robbed, so he is suspected. He escapes on
his skates and the heroine appears with the
money which she has taken for safe keeping.
There are some gags on the seashore includ-
ing the mistaking of a bald head for a stone
and other more or less familiar comedy de-
vices. Variations of common slapstick situ-
ations such as bees getting in Conley's
trousers and the negro porter getting stuck
fast to a rope tied to Lige, together with his
efforts to get about on the skates, furnishes
the comedy. There is also a live dog that is
served as a steak and a scene where a dusky
dame leaps into a barrel of whitewash, and a
goat that forcibly propels several of the
players about. A good twist is given this
gag when the negro using his head as a bat-
tering ram sends the goat a flying. An
amusing number with several laughs for the
average patron. — C. S. Sewell.
"Bachelors' Babies"
(Educational-Comedy-Two Reels)
THIS Juvenile Comedy is based on the
idea that a member of an exclusive bach-
elor's club excuses his not going home by
saying the club is giving a party to orphans.
His wife invites herself down and he has to
make good. He goes out and gets a bunch
of tough and ragged kiddies who succeed in
making a wreck of the place generally. Be-
fore the fun is over, each of the four club-
men slip out and dress as Santa Claus and
all get caught in the chimney when a porter
starts a fire. Finally the tree is wrecked
and many other things happen, but never-
theless the kidd,ies enjoy themselves im-
mensely. It is a good comedy especially for
the kiddies and especially appropriate for
the Christmas season. The antics of the
children and the way they get on the nerves
of the bachelors and finally win them over
makes this subject decidedly entertaining
and amusing, with a good touch of heart in-
terest.— C. S. Sewell.
"Breaking Loose"
(Universal — Western — Two Reels)
THIS is another of the series of Comedy
Westerns released under the Mustang
brand featuring Pee Wee Holmes and Ben
Corbett. Their boss's pretty daughter re-
turns from school, bringing her teacher, who
is a regular chromo. The usual rivlary of
the boys centers around their schemes to
capture the pretty girl and palm off the old
maid on the other fellow. This includes a
fake bandit scare and phony rescue by Pee
Wee. The teacher's pet monkey creates
havoc in the sideshow by exposing the
bearded woman and Siamese twins as a fake
and then is carried aloft by toy balloons.
In seeking to rescue the monk the boys
finally land on a runaway elephant and are
saved by the local fire department. The
comedy is good-natured burlesque and clown-
ing and has several amusing moments. — C. Si.
Sewell
'OVING PICTURE WORLD
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiH^
Here They Are!
Bachelors' Babies — Educational.
Breaking Loose — Universal.
Cheap Skates — Educational.
Haunted House, The — Pathe.
Pathc Review No. 50 — Pathe.
Rags to Breeches — Pathe.
Starvation Blues — Pathe.
Thou Shalt Not Pass — Short
Subject.
What's Upf — Educational.
Window Dummy, The — Pathe.
Wooden Shoes — C. and C.
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^
"What's Up"
(Educational-Comedy-One Reel)
ANEW leading woman. Rose Shirley,
who proves to be a beauty, makes her
bow in this Cameo Comedy with Cliff Bowes.
The fun takes place on the seashore. The
idea is a familiar one. Cliff is to meet Rose
under an umbrella but he has trouble as
everyone has an umbrella. He has trouble
with an elderly gent who turns out to be
Rose's father. To get the best of the old
man, Cliff dons a mustache and later puts on
women's clothes. Father falls for him and
also gets in trouble with another woman who
starts the crowd after him as a masher. Much
of the action takes place around an amuse-
ment park. The principals enter small autos
and chase around finally leaving the enclos-
ure and dashing into the water. Fast-moving,
with plenty of laughs and slapstick action, —
one of the best of the series.— C. S. Sewell.
"Starvation Blues"
(Pathe — Comedy — Two Reels)
CLYDE COOK plays the lead in this
Hal Roach subject and arouses a whirl-
wind of mirth. It's a great comedy to ac-
company a serious drama on your bill. Cook
is a tramp musician who, with his partner,
meets difficulties in making a living with
bass horn and organ. The comedy, of
course, is eccentric, and the backgrounds
are great. Assisting Cook are Syd Cross-
ley, Mildred June, Brooks Benedict, Cesare
Gravina, Frederick Kovert, Fred Kelsey and
Tiny Sanford. Richard Wallace directed.
Some of the scenes are Chaplinesque in
their artistry. They are certain to arouse
the mirth of any audience, and they sug-
gest something different in the way of slap-
stick comedies. — Sumner Smith.
"Thou Shalt Not Pass"
(Short Subject-Cartoon-One Reel)
BUD FISHER'S popular cartoon charac-
ters Mutt and Jeff compete in a bicycle
race in this issue of the series. Mutt enters
the race and hides Jeff under his sweater to
help him. It is well that he did this for
after a bad smashup, Jeff improvises a bike
and wins. At one point in the race Mutt's
wheel is damaged and he grabs one wheel in
his hands and pedals the other. There is the
usual amount of cleverness in the cartoon
work and comedy in the action that makes
it amusing entertainment. — C. S. Sewell.
559
"The Window Dummy"
(Pathe— Comedy— Two Reels)
IN this Mack Sennett subject Ralph Graves
plays a human window dummy who
four-flushes his way into high society. He
has discovered that a "front" gets one ahead
in the world, meets a beautiful girl and ac-
cepts her invitation to spend a week-end
with her and her father. Ralph arrives in
a limousine which he besought for a ride,
and carrying a handbag very diminutive in
proportions. The girl's father takes Ralph's
advice on the stock market and his stock
falls, then rises. On the strength of this
Ralph becomes his financial adviser. Lloyd
Bacon directed. Thelma Parr is the girl
and Marvin Lobach is the unsuccessful suit-
or. The comedy has zest, pep and some
Kood gags. — Sumner Smith.
"From Rags to Britches"
(Pathe — Comedy — Two Reels)
T^ERE is some good slapstick stuff in
this Mack Sennett comedy directed by
Del Lord and presenting Billy Bevan, Mad-
eline Hurlock, Kewpie Morgan, Leo Sul-
ky and Sunshine Hart. Two heirs — a man
and a girl — inherit a classy gown "shoppe."
But the lawyer specifies they don't get it
unless they are unmarried. Both are mar-
ried, and not to each other. One's hus-
band and the other's wife take cleaning
jobs in the shop to keep their eyes on their
respective spouses, while the lawyer sends
detectives who pose as automatic models
to learn if the owners really are unmarried.
Jealousy spills the beans, but then the law-
yer discovers that the will specified that
both man and girl should be married. —
Sumner Smith.
"Wooden Shoes"
(Cranfield and Clark — Scenic-One Reel)
A NOVEL idea is employed in presenting
this scenic of Holland. The reel opens
with a lover leaving his wooden shoes outside
• while he makes love to his sweetheart. The
shoes get tired of waiting and go on a journey
visiting points of interest such as the canals,
and a floral exhibition, returning in time to
take the youth home. There are some strik-
ing and beautiful Views of enormous fields of
tulips and hyacinth which are grown for
their bulbs as well as for the flowers which
are used in making perfume. An interesting
and iiisrtuctive reel.— C. 5'. Sewell.
Pathe Review No. 50
(Pathe— Magazine — One Reel)
T-IIS issue features "Crossing Arctic
America," Knud Rasmussen's three-
year trip through the land of the Esquimos.
It is the first installment in a series and
of great interest. Other subjects are "Har-
vesting the Pie," showing blue-berry pick-
ing in Maine, and "Weavers of the Other
World," scenes in Morocco. — Sumner Smith.
"The Haunted House"
(Pathe— Cartoon— One Reel)
THI.S issue features "Crossing Arctic"
depicts the annoyance the famous
mice cause the equally famous farmer. It
is one of the best ever of the series. The
art work is on a more elaborate scale than
usual and very effective. — Sumner Smith.
560
MOVING PICTURE WORLD
December 12, 1925
Hammons Urges Exploitation of Shorts
When It Builds Business for the Theatres
N ATIONAL LAUGH MONTH is a
logical climax to the concerted efforts
that have been made for some time
past by the motion picture trade papers,
producers and distributors and leaders in
the exhibition field itself, to show exhibitors
the value to themselves of better exploita-
tion on Short Features. And the hearty
response that has met the announcement
of the LAUGH MONTH campaign is the
Ijest of proof of the victory that is being
won.
LAUGH MONTH can, and will, do many
things. It will encourage many people to
look on the brighter side of life. It will
contribute no mean influence toward making
1926 a better and brighter year for the
whole country by getting a large part of its
citizenry to start the year right — with mer-
riment and laughter. But from the stand-
point of the motion picure industry alone,
if it induces one hundred exhibitors who
have never exploited their Short Features
to boost them in January — to prove to them-
selves the additional profit that can be made
by this better exploitation of the whole pro-
gram— it will be worth all the time, effort
and money that are being spent on it.
It becomes more and more apparent that
the value of exploiting Short Features is
the thing that an exhibitor has to prove
for himself before he is "sold." He will read
the many fine editorials that have been
written about it; he will listen to the argu-
ments in favor of it — but until he has tried
it he is seldom convinced.
Fair Trial Is Asked
But let him once give exploitation of
the Short Feature a fair trial and he will
never return to the policy of advertising
one picture only.
Whenever you meet an exhibitor who is
sure that exploitation of anything but the
long feature is worthless, you may be sure
that you have met a man who has never
thoroughly tried out all-round exploitation
of the Whole Show.
LAUGH MONTH— January, 1926 will be
the ideal period for the exhibitors who is
still skeptical to put Short Features ad-
vertising to the test. The special acces-
sories, prepared "ads" and carefully detailed
exploitation plans, will make it easy for
him. The force of the national campaign
of publicity will back up his own efforts
to an extent never before approached in
connection with Short Features, and if he
deliberately passes up this opportunity to
make added profit from his comedies and
other Short Features, then he is deliberately
passing by box-office money that might just
as well be his.
Big Advertising Drive
Every one of the eight big distributing
organizations sponsoring Laugh Month is
ready to give every possible help to the
exhibitor who wants to cash in on Laugh
Month. Educational will tell the millions
of readers of the Saturday Evening Post
about it in its advertising space in this great
magaziri: the first week in January, offer-
ing a tie-up of tremendous force for the
Showman who puts up the special acces-
sories and uses the special newspaper "ads"
and In the many other possible ways boosts
LAUGH MONTH in his own locality.
LAUGH MONTH should bring a great
awakening to many exhibitors cverj'where
HELEN FOSTER
Landed big in Lupino Lane's first
Educational — so she'll keep it up in
cahoots with Johnny Arthur, in his
Turcdo comedy, "Cleaning Up."
as to the unlimited possibilities for building
bigger business than are offered to them in
the Short Features. And bigger business
is the whole point of the argument. A trade
paper editor recently commenting on the
preparations for LAUGH MONTH re-
marked that it should be kept on a dollars
and cents basis. This is the basis — the only
basis — for the exploitation of Short Features
at any time, just as it is the only reason
for any advertising by an exhibitor. No ex-
penditure of effort or money on advertising
or exploitation is justified at any time un-
less it will build business for the theatre.
But proper advertising and exploitation on
comedies and other Short Features, in con-
junction with advertising of the longer fea-
ture and of the theatre itself and its many
attractions, WILL BUILD BETTER
BUSINESS. It is doing it right along for
an army of exhibitors that includes most of
the country's outstanding showmen and hun-
dreds of its smaller exhibitors and that is
growing in numbers with every passing
week.
Let's all start the year right by giving the
picturegoing public the best in laughs and
then telling them about it; by looking on
the brighter side of life ourselves, and by
letting the old box-office join in the laugh-
ter. And there's only one thing the box-
office laughs about — better business.
THE CAMEO THEATRE, LOS ANGELES, makes special posters to adver-
tise Educational-Mermaid comedies, using stills from the picture as well as
advertising these Jack White productions in the big banner over the box office.
Follies Girl in Comedies
Another of Ziegfeld's famous Follies Girls
has enlisted in the movies. Anita Garvin,
with the "Follies" and later for three sea-
sons with "Sally," is now playing leading
roles in Educational comedies. She will soon
be seen in support of Lupino Lane under
the direction of William Goodrich.
December 12, 1925
MOVING PICTURE WORLD
563
4dded Profit from Your Short Features!!
LAUGH MONTH
To tie up with LAUGH MONTH you want
to show the best comedies — and plenty
of them.
Book at least one All-Comedy Program
for Laugh Month. And book an extra
comedy for every bilL And book them
Now from these great series:
H^^^m'e^ Js^ N Itpuur!fcne)&!incJi<»
9(jfr6^€/iru9aC>nudiM WALTER HIERS COMEDIES
JIMMIEflDflMS COMEDIES MMRMAID COMEDIES
(JACK WHITE PRODUCTIONS)
Christie Comedies
Juvenile
♦COMEDIES*
Tuxedo CoHiedies
Ceimer\
COMEDIES
Member, Motion Picture
'reducers and Distribu-
tors of America, Inc.
ViLL H. Hays, President
EDUCATIONAL
FILM EXCHANGES, Inc.
President
564
MOV I N U PICTURE WORLD
December 12, 1925
Harry Langdon
National
PATHE is getting behind "Laugh
Month" with full force and announces
a list of twenty-three sure-fire laugh-
makers on the January short feature release
program, which is headed by a Harry Lang-
don special comedy made by Mack Scnnett
and includes four two-reel comedies from
the Sennett studio, five two-reelers and three
single reelers from the Hal Roach lot, and
five releases each of "Aesop's Film Fables"
and "Topics of the Day."
Popular comedy stars and featured play-
ers who will be seen in Pathe comedies dur-
ing "Laugh Month" include such box-office
magnets as Ralph Graves, "Our Gang,"
Alice Day, Clyde Cook, Harry Langdon,
Charlie Chase, Billy Bevan, Glenn Tryon,
Andy Clyde, Al St. John, Lucien Littlef^eld,
"Husky" Hanes, Jimmy Finlayson, Lige
Conley, Martha Sleeper, Dot Farley, Kew-
pie Morgan, Madeline Hurlock, Cissy Fitz-
gerald, Jack "Rube" ClifTord, Thelma Parr,
Marvin Lobach, Paul Parrott, Douglas
Gerrard, William McCall, Ruth Hiatt, Peg-
gy Montgomery, Vernon Dent, Sue O'Neil,
and Vivian Oakland.
Titles of Pathecomedies listed for "Laugh
Month" include the follgwing: "Saturday
Afternoon," three reel Harry Larigdon-Mack
Sennett comedy special; "A Punch in the
Nose," two-reel Hal Roach comedy; "The
fiosh Darn Mortgage," Sennett two-reeler;
"Good Cheer," "Our Gang" comedy; "Hot
Cakes for Two," -Mice Day-Mack Senett
two-reeler; "Vv'hispering Whiskers," a Mack
Sennett comedy; "Long Pants," a Glenn
Tryon-Hal Roach comedy; "Soft Pedal,"
one reel Roach comedy with Paul Parrott;
"Don't Butt In," a one reel Roach film with
Paul Parrott, and "Between Meals," one reel
Roach comedy with Paul Parrott.
".\esop's Film Fables" to be released dur-
ing "Laugh Montl\" include "The Gold
Push," "Three Blind Mice," "Lighter Than
Air," "The Little Brown Jug" and "A June
Bride." All of these subjects are packed
full of fun devised by Paul Terry and his
staff at the studios of Fables Pictures, Inc.
Five releases of "Topics of the Day," the
ever-popular reel of wit and humor clipped
from the press of the world by the editorial
staff of Timely Films, Inc., will be offered
exhibitors.
In presenting the next Harry Langdon
comedy special for release in "Laugh
Month," Pathe is giving exhibitors one of
the funniest films ever enacted by Lang-
don, who is conceded to be one of the fore-
most comedy bets in the business today.
Only recently Langdon's "Lucky Stars"
was featured for a week each at the Rialto
and Rivoli on Broadway and is now play-
ing 126 days on the Loew Circuit. In
'"Saturday Afternoon," the Langdon release
for January, the droll star has a vehicle
with a real plot embellished with a gen-
erous'number of positive laughs. His sup-
porting cast includes Vernon Dent, Ruth
Hiatt and Peggy Montgomery. Harry Ed-
wards, who has made the majority of the
Langdon Sennett comedy successes directed
"Saturday Afternoon."
"Good Cheer," the "Our Gang" comedy
produced by Hal Roach presents the famous
Rascals in a holiday story with wide appeal
to adults as well as the youngsters. The
Special Listed in Fathers
Laugh Month Release Schedule
to brighten the Christmas season for the
less-fortunate kiddies. They encounter a
whole army of Santa Clauses and uncover
a big plot as well as providing a real Merry
Christmas for many children. All the
"Gang" members including the latest ad-
dition. Jay Smith, contribute to the fun.
Robert McGowan directed this holiday
laughmaker.
"Hot Cakes For Two" is another rollick-
ing, wholesome Alice Day comedy with the
Mack Sennett comedienne at her very best.
She plays a sweet maiden from the corn
fields of Kansas who seeks screen fame
and undergoes experiences which every
film aspirant will want to see. And the
fun of it all will convulse any audience.
Her supporting cast includes Gus Runty,
George A. Beranger, Joseph Young, and
Marvin Lobach. Alf Goulding directed.
"Long Pants" offers Glenn Tryon in two
reels of fun directed by Fred L. Guiol for
Hal Roach. Tryon appears as a young
story concerns the efforts of the "Gang"
Congratulations for Cohen
Editor of Pathe News Receives Comment on
Anniversary Dinner.
Wires and letters received by Emanuel
Cohen, editor of Pathe N'ews, since the
Fifteenth Anniversary Dinner of Pathe
News, have with one accord expressed the
highest praise for his conduct of the memor-
able occasion commemorating the birthday
of the newsfilm which brought together the
most distinguished gathering of illustrious
men in the history of the screen.
"Flashes of the Past," the comprehensive
newsfilm review of historic events during the
last fifteen years which was screened at the
banquet and which is being shown serially .'n
Pathe News, has come in for a large measure
of praise.
Curtis D. Wilbur, Secretary of the Navy
wrote :
"I very much enjoyed having the pleasure
and privilege of attending the Fifteenth An-
niversary of Pathe News. I enjoyed every
minute of my visit at your entertainment, and
wish to thank you. The picture shown after
the dinner was enjoyable and brought to
mind most vividly sotjie of the most histori-
cal events of world's history since the advent
of the news reel. I enjoyed particularly your
historical sketch of the news reel especially
that of Pathe which has had a wonderful in-
fluence on World's history."
Others who, following the banquet, com-
municated with Mr. Cohen to express their
delight at the exceptional affair, were : Gov.
E. Lee Trinkle, of Virginia: Admiral W. S.
Benson, of the U. S. Shipping Board; Ad-
miral W. A. Moflfett, U. S. Navy, Bureau of
Aeronautics; Maj. C. L. Hall, Chief, Press
Relations Section, U. S. War Department;
Bernard M. Baruch ; George Kleine ; Sydney
S. Cohen, Chairman, Board of Directors M.
P. T. O. A.; Charles Schwartz, proprietor of
the Oxford, Garden and Roosevelt Theatres
New York City; Sol Brill; Colvin Brown!
Vice-President, F. B. O. ; Paul Sweinhart, of
Zit's Theatrical Newspaper; Loring Picker-
ing, Manager, North American Newspaper
Alliance; George Palmer Putnam; Newcomb
Carlton, President, Western Union Telegraph
"flipper" or male flapper who has acquired
his first long pants. The said trousers are
of the newest, widest and longest style but
not unshrinkable. Glenn Tryon is sup-
ported by Cissy Fitzgerald, Vivian Oakland,
Jack "Rube" Clifford and Sue O'Neil.
"Whispering Whiskers" is a typical Mack
Sennett comedy of the brand bearing his
name and was directed by Del Lord. Billy
Bevan and .'Kndy Clyde head the funsters
which include Madeline Hurlock and Kew-
pie Morgan. The plot involves stolen ru-
bies, clairvoyants and mysterious disguises
which aid in making the fun fast and
furious.
Those named are typical of the high
standard of comedies which Pathe has lined-
up for "Laugh Month."
In addition to providing a big array of
funfilms, Pathe is also lining-up complete
exhibitor helps to put over the comedy sub-
jects in the many theatres that are sure
to cash-in on the wide publicity and fine
programs being offered because of "Laugh
Month." In the selection of stills and post-
ers special care has been paid to choose
the funniest scenes for display in the lobby
frames and show the "customers" that a
real comedy is being shown inside.
To emphasize the punch scenes in forth-
coming comedies, Pathe is issuing special
art posters on the short feature comedies.
Such artists as Gustav Michelson, George
Kerr and Merle Johnson are drawing an
unusual line of posters which Pathe exhi-
bitors will find ready-made for advertising
their "Laugh Month" attractions. Press
books are issued on all Pathe two-reel come-
dies and these books will include stories
and cuts which will aid the exhiWtor in
supplying the local papers with stories about
comedies of the moment.
M usic cue sheets are another new exhi-
bitor aid being issued by Pathe on the short
feature comedy product produced by Hal
Roach and Mack Sennett. Undoubtedly ex-
hibitors will pay particular attention to the
accompaniment given their comedy subjects
during "Laugh Month," and the Pathe cue
sheets will prove invaluable.
Pathe is particularly well equipped to pro-
vide exhibitors with all-comedy programs
in great diversity as to stars and length of
subjects. Such three reel comedies as Har-
ry Langdon in "There He Goes" on "Satur-
day Night," and Charlie Chaplin in "A
Dog's Life" are just the type of attraction
to form an all-comedy bill around. A Mack
Sennett and a Hal Roach two reel subject
added to the three-reeler and one of the
"Aesop's Film Fables" and a release of
"Topics of the Day" affords one of the best
comedy programs available. The success
of all-comedy programs is well known, and
the continued use of this type of bill by
Max Graf at the Egyptian and .Aztec Thea-
tres in San Francisco with big results at
the box-office has proved the money-making
possibilities of such programs.
There is no doubt but that one of the
highlights of "Laugh Month" will be the
many all-comedy programs offered by wide-
awake exhibitors and the house of Pathe
is ready to do its part in giving the exhi-
bitors every cooperative aid in making Janu-
ary 1926 a month of real joy for audiences
with resultant benefits for the exhibitor.
December 12, 1925
MOVING PICTURE WORLD
565
Film Booking Offices of America Prepares
Imposing Array of "Laugh Month^' Shorts
AN unusually imposing array of short
subjects has been scheduled by Film
Booking Offices for release during
January, 1926, officially designated as Na-
tional Laugh Month. The producing and
distributing company will contribute seven
short comedies to the attractive array of
shorts which will be distributed during
Laugh Month.
F.B.O.'s program is headed by "High But
Not Handsome," No. 9 of "The Adventures
of Mazie," in which Alberta Vaughn is
starred, with Larry Kent, Kit Guard and Al
Cooke in support. The series based on
stories by Nell Martin, which originally ap-
peared, in Top Notch Magazine, is replete
with action and humor, and has been pro-
nounced by exhibitors throughout the coun-
try as easily the most popular series released
this year. Alberta Vaughn, knwn as the girl
with the most beautiful figure in the world,
possesses definite box office values as a star
with an enormous fan following, while Larry
Kent, a newcomer to the screen, has already
established himself as one of the most at-
tractive young juveniles in pictures. The
stories are being adapted by Doris Ander-
son and directed by Ralph Ceder. "High
But Not Handsome" is scheduled for Janu-
ary 3rd release.
"Mummy Love," a Blue Ribbon comedy,
starring Alice Ardell, is one of the fun-
niest two-reelers F.B.O. has yet released.
Alice Ardell is a piquant, delectable little
French comedienne who adds specie and
charm to the series of comedies which
Joe Rock is producing for Standard
Cinema and F.B.O. release. The entire
series of Blue Ribbon comedies has proved
unusually successful wherever they have
been shown. A number of well known com-
edians appear in support of the attractive
\lice. "Mummy Love" will be shown on
January 10th.
Another January 10th release is "The Gi-
raffe's Long Neck," a one-reel novelty from
the Bray Studios, in which Walter Lantz,
the artist, acts in conjunction with the car-
toon characters he creates. These cartoons
are unusually clever, and are meetiiig with
enthusiastic response wherever they are
shown.
"Little Andy Looney," No. 10 of "The Ad-
ventures of Mazie" will be shown on Janu-
Features "Short" Review
Seattle Star Gives Preference to "Screen
Snapshots" Over Feature
Screen Snapshots, which is a screen rec-
ord of home life, divertissements, and inti-
mate glimpses of stars under all sorts of
circumstances and conditions, has won the
interest of audiences throughout the entire
world.
Reviews have come in from all over this
country highly boosting this "short," and as
an example of this the Seattle Star featured
this "short" over the feature, writing up
Screen Snapshots in the headlines and re-
viewing the feature later in the same col-
umn.
An issue of Screen Snapshots is released
once every two weeks.
ary 17th, while "In the Aair," a two-reel
Standard Fat Men comedy, featuring "Fat"
Karr, "Tiny" Alexander and "Fatty" Ross,
the three fattest men on the screen, will be
distributed on January 24th. The gross
weight of these three fat men equals a ton,
and their humorous antics have created un-
usually large fan following in the thousands
of theatres in which the Standard Fat Men
series are run. This series is also being pro-
duced by Joe Rock for Standard Cinema and
F.B.O. release.
January 17th will also see the release of
"Dinky Doodle at the Studio," a one-reel
novelty in which Dinky Doodle cavorts mer-
rily and mischievously with his cartoon cre-
ator, Walter Lantz.
On January 31st, No. 11 of "The Adven-
tures of Mazie" called "A Snitch in Time"
will be shown.
The twelfth Mazie, as yet untitled, is now
being shot at the studios of the company.
At its conclusion, work will start imme-
diately on "Fighting Hearts," a series based
on stores by Sam Hellman, well known hu-
morist and contributor to the Saturday Even-
ing Post and other nationally known maga-
zines. It is not yet definitely decided who
will appear in the series, althoygh it is prob-
able that Alberta Vaughn will star, with
Larry Kent, Kit Guard and Al Cooke in
support.
The works of H. C. Witwer will continue
to be a feature of F.B.O.'s production pro-
gram for the season of 1926-27, details of
which are now being arranged at the stu-
dios of the company in Hollywood. The
announcement of the purchase by Mr. Wit-
wer's current series, "Bill Grimm's Prog-
ress" running in Collier's Magazine, was re-
cently made. The stories in serial form nar-
rate the adventures of a taxi driver and are
done in the inimitable Witwer slang style.
November 26, 1925.
|lllllllllllllllllllllllllllll!lllllll!lllll.;illlllll|i||||||llllll||llll||!:illiir||||',i|||I|^^
i R. F. Woodhull Endorses |
I "Laugh Month" j
I BAKER THEATRE |
I Dover, New Jersey
I Nat G. Rothstein, Esq.,
I Short Feature Advertising Association, j
5 Film Booking Offices of America, |
I 723 Seventh Avenue, |
I New York City. j
I My dear Nat: |
I Am writing this letter to you on Thanksgiving Day because the more |
I I think of the idea of setting aside a month for the purpose of directing |
I the attention of the public and ourselves to "laughter," the more it is |
I apparent to me that I have one more blessing for which to be thankful. |
I We are all inclined at times to under-rate the physical and mental value |
I of a good laugh. I have been present at many "serious at the moment" |
I controversies in our industry when if both sides had endeavored to |
I maintain a little sense of humor, the problem at hand would have dis- |
I solved into a mere nothing. |
I I presume this movement has for its purpose the further directing I
I of the attention of the exhibitor to the value of the short subject part |
g of his program. If I am correct in this presumption, then I can honestly |
^ express the opinion that it is a worthwhile labor. We are all prone |
^ at times to think of newsfilms, comedies and novelties as "fillers" instead |
i of "featurettes." It will surely react in a splendid way if we theatre- |
I owners, in our constant effort to please the public, will devote the month |
I of Jeuiuary to a little less thought about the "headline features" and |
I concentrate on the importance of divertissement. This latter ingredient I
I is only supplied by screen entrees which materially assist in the problem |
I of balancing the diet of a patronage sometimes fed-up on (dramatic I
I photoplays. |
I I sincerely hope that your January laugh-project will be a huge sue- |
I cess and that countrywide merriment will "top" the tiresome noise |
I of the high-salaried, crepe-hanging reformers who are permitted to |
1 run at liberty every month of the year. |
I Cordially yours, |
I (signed) R. F. WOODHULL, |
I President, Motion Picture Theatre Owners of America. |
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^
566
MOVING PICTURE WORLD
December 12, 1925
Special Posters and Accessories Are Ready
On Fourteen Fox Laugh Month Comedies
FOURTEEN corking two-reel comedies
which made reviewers laugh as they
seldom do at a pre-release showing,
will be the contribution of Fox Films to
National Laugh Month, to be observed in
January by motion-picture theatres all over
the United States.
The purpose of National Laugh Month is
to impress upon exhibitors the importance of
advertising and exploiting short subject films
instead of playing the loud pedal on feature
attractions and letting the rest of the pro-
gram take care of itself. Eight of the fore-
most pr'oducers of short comedies have
formed an organization to this end and Na-
tional Laugh Month is the result.
Included in the list of Fox Films comedy
releases for November, December and Jan-
uary are three Van Bibbers, "The Wrestler,"
"A Parisian Knight" and "The Feud ;" two
of the O. Henry series, "Failure," and "Cu-
pid a la Carte;" seven Imperials, "Strong
For Love," "East Side, West Side," "Control
Yourself," "Heavy Swells," "The Flying
Fool" and two untitled two reelers, two of
the Helen and Warren Married life series,
"The Peacemakers" and "His Own Lawyer."
Seldom, if ever, have two-reel comedies
elicited such enthusiastic praise from re-
viewers as these, particularly the Van Bib-
bers, which are produced as lavishly, as
many feature-length films. It is the opinion
of many that Fox has set a new standard
for short comedies, not only in elaborateness
of production but also in displacing slapstick
and hokum with genuinely humorous situa-
tions.
"The Wrestler," one of the latest in the
Van Bibber series, fairly abounds with
screamingly funny situations and afTords
Earle Foxe greater opportunities to create
laughs than perhaps any thus far released.
In this picture Foxe, as the bashful Van, is
compelled to mix it up with a professional
wrestler who has quarreled with his sweet-
heart, and it is guaranteed to make any
audience howl with mirth. "A Parisian
Knight" also is crowded with laughs and it
would be a gloomy soul indeed who couldn't
find a cure in this film. "The Feud" is a
hilarious adventure in house-buying that
brings a family war along with the purchase.
In the Married Life of Helen and Warren
series, "The Peacemakers" finds Kathryn
Perry and Hallam Cooley, the newlyweds,
in a thrilling adventure on board ship in which
mistaken identity gives rise to considerable
merriment. "His Own Lawyer" gives Hal
some anxious moments.
"Failure," an O. Henry comedy, shows
what happened to a divorce lawyer who tried
to collect a fee from each of the three prin-
cipals in a human triangle and lost out all
around, while "Cupid a la Carte" is a typical
O. Henry yarn made into a great film.
Perhaps the outstanding picture on the
list for National Laugh Month, judging by
the reception it received from pre-release re-
viewers, is "Control Yourself," an Imperial,
in which Sid Smith introduces the celebrated
electric horse made famous by President
Coolidge. Smith appears as a gilded son
who struggles to overcome a violent temper
and win the hand of a beautiful heiress and
the big scene is the crumbling of an im-
mense dam which a crooked contractor has
built for the girl's father. The hero dis-
covers that his prospective father-in-law is
about to be swindled out of $100,000 and
resolves to prevent it. This picture was de-
clared a knockout by all who saw it at a
recent screening.
However, the high praise bestowed on
"Control Yourself" does not mean that the
others on the list are inferior in quality.
Everyone on the list brought hearty laughs
and spectators agreed that they were much
above the usual standard of short laughing
subjects.
Felix Adler, who recently signed a con-
tract as chief title-writer of the Fox comedy
department, after several years in a similar
capacity with Mack Sennett, adds greatly
to the entertaining quality of these comedies
with titles which are in themselves irresist-
ibly funny.
George Marshall, comedy supervisor, has
surrounded himself with a staff of fertile-
brained gagmen and, according to announce-
ment from the Fox West Coast Studios, an
absolute ban has been placed on all the old
time-worn gags which once were regarded
as indispensable in the making of comedies.
Working under Marshall's direction are Rob-
ert P. Kerr, Albert Ray, Lex Neal, Max
Gold, Andrew Bennison, Daniel Keefe, Lew
Seller and Benjamin Stoloflf, some of the
ablest comedy directors in the film industry
and a veritable army of gag-inventors.
The Fox comedy program is filled with
exploitation possibilities. Linked with the
Van B'bber comedies is the name of Rich-
ard Harding Davis, the celebrated American
author who wrote the stories on which they
are based. O. Henry is the world's greatest
short story writer. Mabel Herbert Urner,
author of "The Married Life of Helen and
Warren," is now writing stories which are
syndicated to eighty-one of the most im-
portant newspapers in the country. Each
of them runs pictures of Kathryn Perry and
Hallam Cooley in scenes from the Helen and
Warren comedies.
In order to help exhibitors put over Na-
tional Laugh Month with a real bang. Fox
Films has provided unusually attractive post-
ers, lobby photos, newspaper clip sheets, and,
in fact, everything conceivable in the line
of accessories to keep the box-office busy.
Vivid Stories of News Reel Exploits Told
At Opening of Fox News Cameramen's College
MANY of the problems which con-
front the camera-bearing reporter
who serves a motion picture news
reel were entertainingly discussed at the
recent session opening the second season
of the Fox News Cameramen's College.
Truman H. Talley, director-in-chief of
Fox News, presided and the principal talks
were given by Clyde W. Eckhardt, assistant
to the general manager of Fox Film Cor-
poration, and Fred C. Quimby, short sub-
jects sales manager. Following the sug-
gestion of Messrs. Eckhardt and Quimby,
Mr. Talley called on the field men for their
own impressions of the best manner of
"shooting" a picture and getting it back
to the lavoratory.
Vivid stories followed the dashes to the
scenes of sport, disaster or famous gather-
ings to record the events photographically.
Mr. Quimby astonished nearly all presen|
by telling of the amazing growth of the
Fox News Reel in seven months. Hp
quoted figures to show that the increase
has passed 37 per cent in that short period,
and that over 4,200 theatres show this reel
each week.
This Camera College is one of the most
interesting features of the entire Fox or-
ganization. Twice each month Director
Talley and his staflf assemble with all of
the members of the College and listen to
addresses from departmental heads, scien-
tists, archaeologists, world travelers and
men distinguished in other walks of life.
Some of the greatest thinkers in the land
have discussed various problems and voiced
their suggestions for the betterment of news
reels.
"We all know," said Director Talley,
"that the producing of a news reel is a
continuation of the producing of a news-
paper because its purpose is to place be-
fore the public a record of the most stirring
events of the day. That our work presents
that record in a more vivid, and, I believe,
more interesting manner than it can be
presented by a newspaper, may be denied
by newspaper editors, but a motion picture
certainly puts an event before the public
in a more convincing entertaining way.
"Your responsibility, therefore, is great.
Yours is the task of speeding by the most
rapid means of transportation to the scene
and there picturing an event which millions
will be eager to see. The more judgment
you use, the more vision you bring to your
task, the better will be the results. It's
our duty, as it is the duty of the newspaper
reporter, to get all of the news, and the
best man is the one who gets it in most
entertaining form and gets it first."
December 12, 1925
MOVING PICTURE WORLD
567
I Seider Says: Short Subject |
I Has Come Into Its Own'^ |
I MOTION PICTURE THEATRE OWNERS OF AMERICA |
I 745-7th Avenue, New York City |
I December 1, 1925 |
I Short Features Advertising Association, 1
I 218 West 42nd Street, |
I New York, N. Y. , |
I Gentlemen : |
I It is superfluous for me to add my endorsement to the National Laugh |
I Month idea. |
I The Short Subject HAS come into its own. I
I The only problem in this relation, as I see it, is the method of bringing |
I the realization of this fact to the theatre owner. Some distributors |
I of Short Subjects have recently added a clause to their contracts in |
I which the exhibitor agrees to give equal space to that given to the |
■ feature, for the Short Subject. |
I It is my conviction that "National Laugh Month" for the purpose |
I of educating the motion picture forces, to the value of the Short |
I Feature is the better plan, and which should and will bring the desired |
I and merited result. |
I Cordially yours, |
I (signed) J. M. SEIDER, |
I Business Manager |
To Make Comedies in East
Short Features Adv. Ass'n. Will Be
Incorporated at Albany at Once
THE Short Features Advertising As-
sociation came into formal being on
Wednesday, November 25. On that
day at the Hofbrau House, uptown, the
members present finally ratified and adopted
the oonstitution as submitted by the Consti-
tution Committee.
Following the adoption oi the Constitu-
tion, election of officers was held with the
flolowing results :
President, P. A. Parsons, Pathe; Vice-
resident, Gordon White, Educational; Sec-
retary-Treasurer, JuHan M. Solomon, Davis
Distributing. Board of Directors, the offi-
cers and the following four men : Fred Mc-
Connell, Universal; Nat Rothstein, F. B. O.;
Fred Quimby, Fox; Howard Turrill, Arrow.
The Budget and Finance Committee as
elected, consists of, Nat Rothstein, Chair-
man, Fred Quimby, Howard Turrill, the
president and the secretary-treasurer of the
association.
The following Auditing Committee was
nominated and elected. S. Barrett McCor-
mick, Pathe; Paul Parez, Universal; Bruce
Gallup, Jr., Fox.
The constitution provides for four classes
of membership.
The first will be active members; men
in the sales, advertising and executive staffs
of distributing and/or producing companies
which are company or associate members.
The second class will provide for com-
pany membership which will include all
companies nationally distributing short
length product of any nature.
The third class; associate or contributing
members will be composed of producers who
are in sympathy with the aims of the Short
Features Advertising Association and who
desire to further, with financial help, the
work which the association is doing.
The fourth class provides for honorary
membership and will be conferred on such
Laymon Units Leave Coast to Get Prom-
inent Eastern Spots
To overcome the sameness found in two
reel comedies. Gene (Fatty) Laymon has
brought his whole company, including ac-
tors, working stafif and camera men, to New
York and started the first of his new series
for the independent market with Broadway
and Wall Street backgrounds. The Wool-
worth building will figure prominently in
the first subject, "The Inventors," in which
Gene (Fatty) Laymon and his co-star,
Charles Dorety, will get a good view of
New York as window washers a few dozen
stories above the other tall buildings. It
is these views of New York that Fatty
wants in his new series of comedies to con-
trast with the competing short subjects
with Hollywood backgrounds. «
Seven other series of "shorts," also being
released through Tennek Film Corporation,
are being made on the coast, three of them
on the Selig lot. One series of wild animal
stories starring Queenie, the tiger, is being
made with the Selig zoo as an all-star cast.
A dog series with the police dog, Lightnin,
will also have California backgrounds so
that Kenneth J. Bishop is considering bring-
ing other units East to help add variety
to his otherwise diversified program of
dramas, comedies, travelogues and maga-
zine novelties.
persons as perform signal services for the
benefit of the association or the industry.
Immediate steps are being taken to have
the association incorporated at Albany.
A report of the National Laugh Month
Committee was rendered showing the prog-
ress made towards binding together the
various elements of the drive. Information
concerning the companies handling the ban-
ners, posters, slides, trailers, window cards
and buttons was given to the members and
proof sheet of the first broadside to ex-
hibitors was submitted for approval.
I Entry Blank for Laugh Month Exploitation Contest |
I {Use this coupon to file your entry in the prize contest for the |
I best Laugh Month exploitation. Send entry to National Laugh |
I Month Committee, 218 West 42nd Street, New York City.) |
I Name of Theatre |
I Address • |
I City or Town |
I State I
I Name of person responsible for campaign |
I ( This is the person to whom money will be paid if this entry wins) |
I Is theatre first run, second run or subsequent run? |
I Seating capacity |
I Population of City or Town |
I Was campaign for one day, two days, three days or a week? |
I Was a particular comedy exploited? If so, give title and name of |
I distributing company |
I (It is not necessary that a particular comedy should be exploited, |
I it being sufficient if the campaign boosts LAUGH MONTH. But 1
I if a particular comedy is exploited, it must be a short comedy — not I
I more than three reels. |
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiii"^^
I the Picture to the Public
Ohis Department Was SstabiishM, September 23, 1911 bij Us Present Sditor^
Spes Winthrop Sargent
Six Test Runs of Moana Qive a Line
On Best Methods of Exploiting Film
BECAUSE Moana of the South Seas is
a narrative rather than a drama, the
Paramount Theatres Organization sent
the picture to six of its theatres for advance
runs to test out the exploitation possibilities.
It does not appear any effort vi'as made to
indicate to each house a different method of
handling, but rather each manager was left
free to use his own judgment and to form
his own campaign on the argument that he
best would know how to gain a response from
his patrons,
Moana, you may recall, is one of Robert
Flaherty's pictures, seeking to reveal manners
and customs rather than to offer a photoplay
production, though it possesses a definite
story. It differs from the usual photoplay in
that the tricks of the scenarist are not em-
ployed, a plain, unvarnished tale being the
aim of the producer.
The towns ^elected were Asheville, N. C,
Poughkeepsie, X. Y., Jacksonville, Fla.,
Pubelo, Col., Austin, Texas, and Lincoln,
Neb.
In Asheville
In Asheville the picture was given the
Imperial Theatre, and Manager Morrison
started in two weeks in advance, using teasers
in the form of two inch block letters, one
to a page, spelling the word Moana; care be-
ing taken to run the letters in their proper
order. This was to familiarize the newspaper
reader with the name. One week in advance
display ads were used, large and small dis-
pla3'S alternating, culminating in a two eights
in the Sunday papers.
The newspaper work was partlj- to un-
loosen the reading columns, for Mr. Mor-
rison figured that the film oddity would take
a lot of putting over. Because the picture
was diflFerent, the newspapers were unusually
generous and ran daily storie.? on Flaherty
and his work, the South Sea Islands and tlie
life of its people.
A Special Screening
One week in advance a special screening
was attended by the usual group of educa-
tors, clergy, press and prominent citi7ens.
Worthwhile prizes were offered for the three
best contributions on "Why I liked (or did
not like) Moana." This was designated a
"Reaction Contest."
The lithographic supply was limited to 35
each on ones and three-sheets, and 200 block
window cards were used to supplement this
scant supply. Trailers were used three weeks
in advance, at which time a display of curios,
loaned by Mr. Flaherty, was made in the
lobby. For the showing period the display
was a South Sea landscape, with light effects,
built into a shadow box, while Spanish moss
was used on the house front and palms and
ferns were used to decorate the foyer, soft
blue illumination suggesting moonlight.
The Hays office sent letters to those on its
personal relations list and the Asia maga-
zine supplied a list of its subscribers in
Asheville. A similar list will be supplied on
any town when the picture is regularly re-
leased. Mr. Morrison also sent -out 1,000
letters over his own signature.
The net result was a business considerably
over the average "first three days" for that
house, due to the fact that interest had been
created and sustained over a three-week
period. On a regular photoplay this would
be detrimental to the intervening subjects,
but all six of the campaign very definitely
demonstrate that the way to sell this is to
create advance interest, and that this in-
terest does not detract from the current
runs, as would special publicity for a regular
icature.
Jax Came in Strong
All first day records were broken at the
.Arcade Theatre, Jacksonville, where Guy
Kenimer started a month in advance in th(
house organ and on the screen of his own
and other houses. Five tack cards were
prepared, each bearing one of the letters
of Moana. These were tacked as close to-
gether as possible, and always in that order,
the word being spelled out before the next
M was tacked up. Stress was given the
world premiere, and a special appeal was
made to tourists in the shape of "souvenirs,"
or the South Seas in the shape of pay en-
velopes filled with white sea sand. These
were placed in mail boxes by the office
clerks.
The public library was hooked to a dis-
play of South Sea literature in both fact
and fiction titles. Two window displays
were made from the supplied curios; per-
sonal adornments in a jewelry store and
heavier articles in the department store. A
shadow box scene and a cutout three sheet
were placed in the lobby a week in advance,
and a special showing was given a week
ahead. Kenimer made an announcement to
Kiwanis, and sent letters to other luncheon
clubs, while a strong newspaper campaign
was run in both the advertising and read
ing columns of the newspapers, along with
car-dash cards.
The prologue was a woman doing the Siva-
Siva.
Pueblo Played Schools
E. P. Briggs, of the Rialto Theatre, Pueblo,
made a drive on the schools, obtaining per-
mission to address the pupils of every school
on Flaherty and his work. The subscribers
to Asia were called on the telephone, in-
A Paramount Release _
HAND PAINTED BANNERS DESIGNED BY E. E. BRIGGS FOR MOANA OF THE SOUTH SEAS
The supply of pictorial paper being limited on the advance showing, the Rialto Theatre, Pueblo, Colo., made a lobby display of hand work
and got unusually good results. In the wall panel is one of the actual three sheets, which supplied the suggestion for the painting shown
in the foreground of the same photograph. When paper is available, paint up the cutouts.
December 12, 1925 M O V I N G P I C T U R E W O R L D 569,
Trying Out Moana on the Rural Dog
A Paramount Release
A STRONGLY SELLING MARQUISE DISPLAY ON MOANA
Moana of the South Seas offers real dancers and not made up players, and the dancers
help to get the interest perhaps better than any other angle that can be used for lobby
work. The front offers a hand painted banner with a landscape.
Stead of being circularized, and 1,500 post
cards and 500 letters were mailed to others.
His teaser contest was different from the
other in that it was interrogatory, asking
"Who is Moana?" "Is Moana man or
beast?" and similar questions, copy being
changed each day until the display ads were
broken.
The usual pre-showing was given, and
Rotary, Lion and Commerce Clubs were in-
terested. Block 28 sheets replaced the usual
pictorials, which were not available, there
were SO window cards and one window dis-
play. Three stores used South Seas sundaes
and special posters were made by hand for
the lobby display.
The business was better than usual "with
the possible exception of westerns."
Pleased Poughkeepsie
Because of its nearness to New York, the
Stratford Theatre, Poughkeepsie, was able to
offer the personal appearance of the pro-
ducer the first night of the three-day run,
but Manager Ed. Zorn credits his advanc ;
showing with being the best single item in
the campaign. He used 72 column inche.5
of newspaper advertising for his advance
and 92 during the three days of the show-
ing.
He used single letter tack cards, but in-
stead of spelling out the name along the
.street he used all M's the first day and over-
tacked these with the 0-A-N-A on succes-
sive days. This seems to be a better handling
of this idea, for he held interest for five
days.
In default of a proper supply of paper,
he put out 40 ones and the same number
of threes and had secial paintings made fcr
the lobby. The trailer was used for two
weeks, and a display of curios was made in
a store window.
Business was above the average, but not
record breaking.
Boomed with a Band
E. B. Roberts, of the Majestic Theatre,
Austin, Texas, used a bunch of jazz bands
to put over the picture the first day, figuring
that it would get him the verbal advertising
that would care for the two days following
Four local bands were thrown into one, and
Mr. Roberts fairly howled about it. He
even got the merchants to run a one-line
slug in their ads reading "Mass orchestral —
Moana — Nov. 2 — Majestic." This was run
daily for three weeks in advance. There
was also a one page cooperative ad, about
Moana and the bands, the day before thj
opening.
The campaign started a month in advance
with the mailing of 8,000 circulars advertising
the dual event, following with the trailer
and a poster contest for the schools, which
compensated in part for the limited, supply
of lithographs.
The curio exhibit vvas made in a photo-
supply store, with the phonograph stores
tying to their records, Hawaii being moved
into the South Seas zone temporarily.
An effective pre-view was given, and a
miniature was built for the lobby. Busi-
ness was "highly satisfactory."
Switched in Lincoln
Originally Moana was booked to the Lin-
coln Theatre, Lincoln, Neb., but a kink in
the bookings necessitated the transfer to the
Rialto, to fill in a gap.
In consequence this was the smallest cam-
paign of the six, and yet Charles Shire made
a better business showing than some of the
other houses with longer campaign.
Much of this was due to the use of a
number of cutout three-sheets of Shiva
dancers who were placed around the mar-
quise. He could use only seven one sheets
and twelve threes for his board work, but
he bolstered this with 200 window cards
reading "Moana, Robert Flaherty's True
Romance Picture of Life in the South Seas,
A Paramount Release
TWO DISPLAYS OF CURIOS FROM THE FLAHERTY COLLECTION ON MOANA OF THE SOUTH SEAS
On the left is the lobby display made by Ernest Morrison in the lobby of the Imperial Theatre, Asheville, N. C, showing the palm
decorations of the foyer. On the right is the window display obtained by Ed. Zorn, of the Stratford Theatre, Poughkeepsie, N. Y.
The display material is much the same, but the layouts are entirely different.
570
MOVING PICTURE WORLD
December 12, 1925
Radio Wedding in Loew House a Good Stunt
made by the man who made Naoo^^ -of
the North."
These very materially helped to get the
increase over the average business.
Apparently he was unable to use the ad-
vance showing, or the results might have
been even belter, but he put it over well with
only 72 column inches, divided between the
two papers.
Must Be Sold
The answer seems to be that you can sell
Moana IF you sell it. You can't tell them
to come and get it, like the cook on a chuck
wagon. You have to tell what it is and
why it should be seen. Your best bet is an
advance showing. If this cannot be ar-
ranged the second line is a good newspaper
campaign, especially as to reading notices,
and in most towns you'll find it easy to break
in with the readers supplied.
Local color in the lobby is the third strong-
est appeal — especially the dancers, and you
cannot do business without the trailer.
Put it over right and you'll sugar your
receipts, but you must use salesmanship.
Production Ylints from Edward L. Hyman
Manag:ing Director, Mark Strand Theatre, Brooklyn
Lots in a Name
The name stunt was employed by the
New Lyric Theatre, Camden, N. J., to put
over Romola. A telegram was sent from
Los Angeles signed by the Gish sisters ask-
ing that free admission be given all sisters
named Lillian and Dorothy.
All girls who claimed admissions were
named in the newspaper the following day,
which gave the neighbors a chance to check
litem up, but that did not stop a lot of sisters
from temporary renaming.
Radio Wedding
Newest Wrinkle
Broadcasting a stage wedding is the new-
est form of this always good advice. It was
worked lately at Loew's State Theatre, and
while no applause cards demanded an encore
enough were received to prove that the stunt
interested.
Gifts were displayed in the lobby for three
days in advance of the showing of Exchange
of Wives, and at the end of the first
night show on the opening day the happy
couple appeared on the stage and re-
ceived their license. Then the show went on
and at eleven o'clock the audience was per-
mitted to look on while the stage was set.
A silver cyke was dropped and against this
was placed an altar and white pedestals. A
ribbon aisle guard was run down the centre
aisle, floor cloths were placed and potted
plants run on.
Then for fifteen seconds the house went
black, while a floaral drop of smilax and flow-
ers was lowered against the cyke, and then
every light went full on in a sudden blaze.
It was a clever touch and set the house in an
uproar.
When the applause quieted the bride en-
tered down the centre aisle and the cere-
mony was performed in front of the knees of
W. S. B. F. The Mayor oflfered his felicita-
tions, while his deputy presented the key to
the city, and a short musical program fol-
lowed to give the listeners their money's
worth.
RUSSIAN Cossack singers and a Russian
peasant orchestra of ten pieces, with
a female Russian singer and a male
dancer provided plenty of color for the pro-
logue which was put on with the new
Rudolph Valentino picture, "The Eagle."
This presentation was
one of the three which
went to make up the
program, additional
films being a Thanks-
giving subject and the
Mark Strand Topical
Review. The entire
performance ran for 1
hour and 51 minutes,
with the Valentino
picture getting 1 hour
and 12 minutes of this. The Thanksgiving
film and the Topical Review together took
up 10 minutes, which left 29 minutes for
the musical presentations.
In the overture place the Mark Strand
Orchestra, with Harold Stern and Emil Bier-
man conducting, was presented in "Victor
Herbert Favorites." This opened with
"Babes in Toyland," by the orchestra, while
on the screen was being run an announce-
ment title. The screen was flooded from
the dome by a blue Mestrum flood, deep at
the bottom and thinning out as it went up.
At the conclusion of the title on the screen
the purple spangled draw curtains were
closed over the production stage. The sec-
ond selection was "Sweethearts," sung by a
soprano dressed in a springtime gown and
carrying a big straw bonnet and appearing
on the apron of the small stage in front of
the draw curtains. Following her the or-
chestra took up a strain of Erin Go Bragh"
and from that went into "Kiss Me Again,"
featuring first violin and cello. "A Kiss in
the Dark" followed, with the xylophone player
standing for this selection. The presenta-
tion closed with "Thine Alone" as a duet by
soprano and tenor on the apron of the pro-
duction stage. The lights: 2 steel blue
Mestrum floods from the projection room
on the drapes and draw curtains for the
first number; foots and borders of large stage
in blue and Mestrum blue Kliegl floods on
the orchestra from the dome. For the sec-
ond number bridge spots of white were
shot down on the soprano. For the. third
and fourth the dome changed two spots on
the orchestra to Nile blue. For the fifth
selection dome took one flood off orchestra
and focused it on xylophonist. For the con-
cluding number' the dome put a Nile blue
across the production stage. This pre-
sentation took up 10 minutes.
Lily Kovacs, girl pianist of the Mark
Strand Orchestra, was presented in a
Moskowsky waltz, the arrangement be-
ing made especially for this occasion. The
lights were Nile blue floods on the orchestra
with a white spot overhead on the pianist
This number took 4 minutes.
Immediately preceding the photoplay was
the atmospheric prologue in a special setting
designed from a scene in the picture and
showing the mosques and spires of a Rus-
sian city through 3 arches. On the stage
were grouped a male sextette in Cossack
costumes, flanked on either side by musicians
of the 10-piece orchestra. At opening Rus-
sian melodies were sung by the male sextette
accompanied by the orchestra. The orchestra
then played "Whistling Waltz," which was
followed by "Kaleenka," sung by a mezzo-
soprano who had been ofl the stage up to
this point. "The Volga Boat Song" sung by
the sextette followed and then "Bright Shines
the Moon" by the orchestra. The presenta-
tion closed with a Russian dance by a male
dancer. The time required for this was IS
minutes and the lighting was predominated
by blue.
A United Artists' Release
HYMAN'S PROLOGUE TO VALENTINO IN THE EAGLE
Hyman was fortunate in being able to command the service* of a real Russian Orchestra
for the Valentino picture at the Mark Strand, Brooklyn, but any Russian coloring will
serve for this presentation. See the description in his story.
December 12, 1925 M 0 V I N G P I C T U R E W O R L D 571
Statue of Gibson to Tell That He Is the Feature
Qihson Statue is
in Permanent Use
For a long time this department has favored
anything which gives permanent symbol for
an attraction, such as a set lobby for the
chapters of a serial or similar stunts.
O. L. Meister, of the White House Theatre,
Milwaukee, has a statue of Hoot Gibson
which serves such a purpose.
A Universal Release
THE GIBSON STATUE IS ON THE EXTREME RIGHT
The White House, Milwaukee, plans to make a life sized statue of Hoot Gibson a
lobby feature whenever Hoot is on the program. You'll barely be able to make it
out in this cut, but look elsewhere for a better reproduction of the stunt.
A Universal Release
HERE'S HOOT GIBSON
Used for the first time on The Calgary
Stampede, Mr. Meister plans to display this
figure in the lobby each time he has Hoot
on the program. People seeing it will know
that he is to be seen inside, and as he swings
a strong following in the town Pabst made
famous, the stunt works well. This almost
over-decorative lobby broke all house records
with the Stampede. It must be good, though
it looks rather overdressed.
Neighborhood Houses
Split Joint Ad Cost
When The Iron Horse was shown in Cleve-
land at the neighborhood houses, twenty-five
prints were at work and the picture was
shown simultaneously all over town.
To put it over, there was carried a large
advertisement telling where the picture was
on display, with teasers drawing attention to
the main advertisement.
The cost was split between the 25 houses
(with a kick-in from the exchange, probably),
and each house was able to get a large space
at a cost within its means.
Ever try afternoon tea for Christmas
shoppers? Ask your grocer to help.
Circused
Although the miniature circus would seem
to suggest itself on Sally of the Ch'cus, the
first report of a miniature comes from E. A.
Rogers, of the Tivoli Theatre, Chattanooga,
Tenn.
He made rather an elaborate display and
got about the same sort of business.
A First National Release
A NEW ZEALAND COPY OF THE DINOSAUR
From the land of the Emu comes the newest dino. This was made for the De Luv»
Theatres Co.. of Wellington, and H. F. Wood, its genersJ manager, is shown con-
gratulating the sculptor on his work. This was used to introduce the film down under.
Uses Shadow Boxes
For Window Display
tiere is a useful shadow box idea from
- narles Hicks, manager of the Howard The-
atre, Chicago, which cost only about $5 and
look far more important than many displays
costing much more.
A Universal Release
GOOD AND INEXPENSIVE
He uses old one sheet frames with compo
board bottoms and sides forming a shadow
box about two feet deep. On the floor of
this he makes a miniature scene, in the case
of California Straight Ahead, the autos strug-
gling through real sand between patches of
real sod. The backing is cheap sateen on
which is pasted the head of Denny.
A box like this suggests a large outlay for
an important picture, and if the picture comes
anywhere near the specifications, it puts it
over. It was a big clean-up for Denny.
By special permission of the City Commis-
sion, ten 3 by 12 foot banners were used on
Romola at Loew's Temple, Birmingham, Ala.
Tiiis made a flash that supplemented coopera-
tion with a grape drink and the familiar
572 MOVING PICTURE WORLD December 12, 1925
Home Made Attractor Beats Press Book Cuts
Makes Attractor
¥rom Wave Rule
Doin^ the best you can sometimes works
out better than you anticipate. This dis-
play aims to sell Sun Up in particular and
Metro-Goldwyn in general as its Greater
Movie announcement. Evidently there was
no cut on hand, and the State wanted to get
attention, so it made its own attractor from
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Theatre will sUrl the greater movie sea-
son ihowinic Melro-Goldwyn pictures.
So we are Laying this newspaper qtace
from the Devils Lake Journal to letl those
few unfhformed people what they will
mite if they arc not rcinilar State patrons
rhiJ *ea»on «
IF YOU MISS THE STATE YOU
MISS THE B^T
A Metro-Goldwyn Release
HOME MADE— AND GOOD
type and wave rule, with part of a stock
Christmas holly border to fill in the one
blank. Any compositor can work this up
with stuff to be found in any printing office,
and yet it stands out better and bolder than
the best cut that Metro-Goldwyn could de-
vise. A cut would be just a cut. This is an
idea. It's something dif?erent, and it gets
over with more punch than most spaces
carry. It's going to hold your attention
long enough to find out what it is you have-
to beat, and by that time you are into the
running story, and staying there because it
is written colloquially. It's written in a
breezy style that carries conviction. To say
that "there are more stars on the Metro-
Goldwyn roster than there are in a Jack
Denipsey punch" carries a vivid mental pic-
ture. It soaks home the idea in a flash.
Try it on yourself. Tomorrow ask yourself
if you have forgotten that line. Just write
on a slip of paper "What line am I to re-
member?" and pin it on your desk. Look at
it and that sentence will flash back to you,
just as it did to the readers in Devils Lake,
N. D. That's the value of good copy. It
sticks. You can put it into more elegant
English. You can say that M.-G. has fifty
stars or a hundred stars or more stars than
any other company and the reader will forget
the statement by the time he has turned
the page of the newspaper, but you can't
forget a statement conveyed in a simile. It
would be worth the entire four twelves
to the State to get that one idea over, since
it has the M.-G. bookings, but that's only
one of the lines. Look down at the bottom.
Vision in the slogan without the "Write this
on your cuff." You'll realize that it won't
mean halt as much. It won't mean one
tfnth as much, though it is precisely the
same thing. That cufif writing is merely
the nail that drives the idea onto the wall
of your brain. They have a natural copy
writer out there at the State and we'll tell
him he's good in case he docs not already
know it.
Sells The Express
With a Criticism
Francis M. Kadow, of the Mikadow Thea-
tre, Manitowoc, Wis., got out a striking four
twelves on The Pony Express. He lets a
Chicago critic do most of the arguing and
then adds that he is showing the picture for
=
mm nw QgBigTillii <4
ji'srr READ j
if YOUDONT
SEE THIS ONE
rrs YOUR LOSS
"PoBy Espreif" H*.
TlviiU, HoiBor. Occr
Acting. BrM*cTiB««
WHAT
MAE TINKK
SAYS OF
THE
PONY
EXPRESS
FrVE DAYS
SUN.-OCT. 4
BIG ORniKSTRA
•
MIKADOW
A Paramount Release
A STRIKING LAYOUT
five days. Probably he did his own talking
in other sections of the paper, but he real-
ized that this reproduction of a newspaper
column would mean more than the most
elaborate cut, and he produced a singularly
powerful display. It's the natural tendency
to take the rest of the space to run in what
the critic said, and we think that Mr. Kadow's
economy of copy is the most striking thing
in the space. It's a great thing to be able
to talk convincingly, but is a more valuable
gift to be able to realize that sometimes
you can untalk the good already done. Mr.
Kadow lets the criticism speak for itself.
He does not weaken it by trying to build
up with his own talk. This is one of the
places where silence is golden, and Mr. Kadow
knew it. He could have flopped the entire
space with just a line or two more — but he
didn't. That's the way he's built. He knows
when to keep silent, and get over.
Tail Wags Dog
in Minneapolis
Here's a good example of what you can do
with Classified if you have a newspaper in
your town interested in want ads. The State
Theatre, Minneapolis, booked Corinne Grif-
fith in that First National and then sold the
Journal on a Classified Weekj in which the
paper took up to page ads. The State in
Corinne Griffith
Headlines
Journal
"Classified"
Week
Exlna Ferber Eulogizes Humble Want Ad
How About Your Christmas Exploitation?
A First National Release
ONE OF THE PAGES
view of the extra advertising, did not ob>ect
to the Journal taking credit for having
booked Classified into the theatre, so this
announcement reads: "Here she is, Corinne
Griffith ill the biggest heart-drama she has
ever made. The Journal has arranged for
the production of her new feature film.
Classified at the State Theatre to usher in
Journal Classified Week." You can guess
how much arranging the Journal did, but
it carried a walloping bunch of publicity
that cost only 150 tickets, which were
awarded as the lesser prizes for the best
letters on "Which classified ad interested
me most, and why." The top prizes were
$5, $3 and $2 each day, with twelve pairs of
seats. Across the river, in St. Paul, the
Pioneer-Press was tied to the names-in-the-
ads idea with $50 for the best definitions of
"classified," bannered its wagons and for the
first time carried a picture of a player in
its roto section. The stunt doubled the
length of run and swelled the business, the
picture backing up the extra effort.
Linked Teasers
to First Sixty
This three twenties from the Garrick The-
atre, Minneapolis, is a part of the campaign
of P. F. Schwie to put over Hell's High-
road. It was the first break to display from
a set of two and three column teasers run
for several days in advance. Four teasers
December 12, 1925
MOVING PICTURE U K L D
573
Combines Teaser With Display Advertisement
were used in both the morning and evening
papers for five days with no hint as to what
it might be. Then the sixth day broke this
three twenties with precisely the same teaser
at the top and an arrow pointing through
seven inches of space to a three tens.
Latre the three tens was repeated as such,
with the teasers cut out, but the contact
had been made very effectively. This seems
to be a new idea. It is not new to link
the teaser to the first splash, but the arrow
is the first time out, and this gives much
mpre display value to the three tens. It gives
the regular space the value of sixty inches.
More than that, it carries much of this
sixty-inch effect over to the succeeding
three tens. It is an effective idea and to be
recommended to others desiring to hook the
teaser campaign to the regular display ads.
It materially helped the Minneapolis run.
Qets Extravagant
State Fair Week
Feeling that extra effort would help to
sell to the crowds at the State Fair, Cliff
Lewis, of the Strand theatre, Syracuse, ran
his space up to an 80 by 2 on The Unholy
Three and added a trim from a mat to show
ION
CHANEY
"The Unholy Three"
A QUeNN TRVON COf^BPY, *-HOLO MY e*BY-
THE CNLAROKD STRAND ORCHESTRA
Carl Biy, Conducting
■ RTURE— "BCAUTnpUL .GALATHEA" . SUPPC
STRAND TOPICA
A Met* o-Coldwyn Release
NEARLY SIX DEEP
Lon Chancy. Eighty lines drop nearly six
inches, and that is a lot of space for Cliff
to use, but with the strangers in town he
felt it might be worth while angling for
them. He does not do as well as usual with
his selling talk. He does not get over the
idea of the difference in this picture, but
sells aH the features and has white space
in what some managers would regard as
constricted quarters.
Reverse Helps
in Minneapolis
The reverse panel in this display on The
Midshipman from the Garrick tiieatre, Min-
3 oi
^ a:
A Producers Distributing Release
AN EFFECTIVE HOOK FOR THE
neapolis, is good. It puts the title, the star
and the chief selling fact over with a punch,
and that is about all an advertisement
should be expected to do. But the small
stuff, lettered in the panel below, is almost
wholly lost in the small lettering. It would
have been better to have left off the draw-
ing of the ship; which has no sales value, to
let in type announcement of the small fea-
tures, wliich possess a distinct influence on
HOME Of MITKO-OOLDWYtl PRODOCTIOdtl I
OIPPY'IVURLITIEQ
FELKKAI KOMEW
CrvTRTuftC
., *.r\v:i Chort^^ .
|g] AomlLTROWICXtt
Comedu favorites
UUlMEH-BtNNEn
"A omt Romance^
NEW^. PlCTOOiA*.
.1 Metro-Goldwyn Release
GOOD AND POOR TOGETHER
the box office. The lower third of that
display is mostly wasted space. It would
have been better to have set the reverse
panel in white space. That would have
given greater attraction value than a con-
fused drawing. A drawing is of value only
when it helps to sell more tickets than could
be disposed of through a straight advertise-
ment. It must serve either as an attractor
or an interest getter. Here it is not an at-
tractor, since it is inferior to the panel above.
It is not an interest getter because it does
not offer any suggestion that is not better
covered by the "A gripping romance of the
Annapolis Naval Academy." It's a battle-
sliip and not a naval academy, and the space
might better have been taken for a type
announcement that it was produced in co-
operation with the Navy.
Wooden
D. Roscoe Faunce went to tiie woodpile
for his exploitation on A Son of His Father
at the Strand Theatre, Birmingham. He had
i
I
TEASER TO THE DISPLAY
3,00C heralds printed up on veneer strips,
with the copy: "Harold Bell Wright's A Son
of His Father recalls the old saying, A Chip
off the old block." House and playdates fol-
lowed. Very few were thrown away, and
most were shown around. The cost was very
slight.
A White Oval is
the Display Here
A. S. Rittenberg, of the Fulton Theatre,
Jersey City, gets a good display for The Man
on the Box through the use of a half shaded
panel outlining an oval into which is set a
picture of Chaplin apparently done with type
slugs bearing his name. This is a variant on
A Warner Brothers' Release
AN OVAL ATTRACTOR
the typewritten portrait. The production i;
too small to get this over, but yo"u probably
have a plan book. But the big idea is not
the cut but the manner in which the display
is arrived at, and this can be worked on any
picture. The same display with an evenly
white ground would be only fairly good, but
with the benday shading a portion of the
clear space, to throw up the white, the space
seems fairly to leap at you from the page
on which it appears.
Gitirough the Box-OfPice ^ndovir
J (^viewers' Views On feature ^Lim
6diie(i btj C.S.SeweiL
"The Road to Yesterday" — Producers Distributing Corp.
PERHAPS the sincerest tribute to Cecil
De iXIille's work in his first produc-
tion for a new connection is found in
the fact that one of the best staged mecii-
anical effects ever brought to the screen
is accepted by a bulk of the spectators as
merely a step in the advancement of the
plot. Their interest in the story is so strong
that even a big mechanical punch becomes
secondary.
Most Cecil de Mille pictures of the past
have drawn considerable, if not most of
their strength from the gorgeous stage pic-
tures, mechanical tricks and beautiful women
superbly gowned. None of these trade
marks are lacking in "The Road to Yester-
day." The production is along the most
sumptuous lines. Mr. De Mille will not
disappoint those who look to him for purely
visual effects. But in this picture he offers
the most sincere presentation of a fine story
that he ever has effected.
Based on the stage play by E. J. Suther-
land and Beulah Marie Dix, a very free
translation has been made for the screen,
to the decided betterment of the story. In
he original the excursion into the past was
the result of a walsh rabbit dream. In the
screen drama the return to an earlier exist-
ence is made during a period of unconscious-
ness following a railroad wreck. Beth Tyrell
B. DeMille Exceeds His Best Records
kii This Tense Drama of the Mystic Past
Reviewed by Epes W. Sargent
dips again into her past life, finding in those
romantic costume days her associates of 192.i
in very different positions.
The occult, coupled to the general belief
in reincaration, makes a certain and definite
appeal, and the sequence has been charm-
ingly handled in its adaptation.
The romance period is not merely a gor-
geous interpolation as is too often the case,
but a logical and necessary part of the run-
ning story; a play within a play that forms
the most vital portion of the picture.
In direction, production and acting values,
"The Road to Yesterday" is of a standard to
The Cant
Kenneth I'aulton Joseph Schlldkraut
Mnlena I'liulton Jettn (iondnl
Ileth Tyrell Vera Kej noltia
Jaek .^lorcland William Boyd
Dolly Foulen Julia Faye
.Vdrlan TonipkynH ,CaHNon FerKnaon
Harriet Tyrell <.\unt) Trixle Friganza
Ilng:h .\miMtrong: CInranee Barton
Anne Vener Joaephine >ormnii
Wntt UnniNhnw tharlen Went
From the play by E. J. Sutherland and Benlah
.Marie Ulx.
SeenaHft l»y Jeanie lloi'herson.
Dlre<-ted liy Cecil De Mille.
Lenccth — »,mo feet.
warrant its road showing were it not for
the desire of the production company tO'
keep faith with its clients. It is cunningly
contrived to appeal- to the greaest possible
number, and whether the spectator finds
the story or the spectacle of the greater in-
terest, he is certain to be amply content,
for the presentation is an unusually happy
and successful combination of the visuat
and the mental.
Mechanically the railroad wreck is one
of the most perfect stage illusions ever de-
vised. The effect of the head of the freight
locomotive ploughing into the sleeper is ter-
rific. Were the story less gripping the play
could be sold on this effect alone. As it
is, the wreck to most of the spectators is
merely a means to an end.
Vera Reynolds exceeds previous work as
Beth. William Boyd and Joseph Schildkraut
divide the honors among the men and Cas-
son Ferguson is excellent as the society
idler who is the nearest approach to the
traditional villian. He and Jctta Goudal are
at their best in the romance period. Miss
Goudal is almost too exotic in the modern
dress portion. Trixie Friganza is good in a
slight comedy role and no part in poorly
played.
In production and direction Mr. De Mille
never has done better.
"We Moderns" — First National
Colleen Moore Has Another Jazz-Flapper
Picture Directed by John Francis Dillon
ISRAEL ZANGWILL'S play contrasting
the ultra-advanced ideas of certain mem-
bers of the younger generation with the
staid old-fashioned mode of thought and
living oif their parents, furnishes Colleen
Moore with her newest starring vehicle for
First National entitled "We Moderns."
As Mary Sundale, Colleen moves with an
extremely gay London set who take pride in
referring to themselves as "we moderns"
and upsetting the established ideas of con-
duct. She determines to do just as she
pleases, without restraint and to flout her
parents' advice. She admires John, a civil
Mr. Exhibitor: Aak at the Film Exchansei
for the
//.^ maticAiusic ^j^^^^^
It't little to ask tor, but it'i the only
reliable aid you can give your musicians
^ to help put the picture over.
Reviewed by C. S. Sewell
engineer, but imagines that she is madly
in love with Pleat, a married man and the
leader of the set. Her real self is awakened
when Pleat attempts to force his attentions
on her. She is glad to fall into John's arms
and to admit that her parents were right
after all.
It will be seen that this story provides
Miss Moore with another flapper role. The
picture opens with wild jazz doings, this
atmosphere is maintained throughout, there
being scenes where she is carried to her
room by the butler and locked in and climb-
ing down a trellis she goes on a treasure
hunt which takes her into Pleat's bedroohi,
where he finds her hidden under the bed.
The climax occurs during another jazz party
aboard a dirigible which is struck by an
aeroplane just as Pleat is becoming obnox-
ious. This is a novel touch and the falling
of the machine and its burning up is well
handled and provides a good punch. The
action takes place in London and Miss Moore
is seen in a number of shots where places
of interest such as Trafalgar Square, Buck-
ingham Palace, etc., serve as the back-
grounds.
Colleen has a congenial role and Jack
Mulhall does well as the young civil en-
gineer. Claude Gillingwatcr and Clarissa
Selwyn provide fine contrast as the digni-
fied father and mother. Carl Miller effec-
tively suggests the ultra-modern conceited
he-flapper.
The action moves forward at a snappy
pace and there some sprightly humorous,
touches. It will probably prove moderately
entertaining for the average fan.
IIMMIIHllHimnillMIHIIMIIIIIIimil"""""""*"""""""""" llnil'iliiiliHMtliHi*WlMllllllllllliulBi|««<iN«i
Cast
Mary Sundale Colleen MtMjre
Sir Hobert Sundale Claude (iilllngwater
Lady KUty Sundale Olnriniia Selwyi*
John .\»hler Jaek. Mulhall
Beanilxh Tom MetJuIre
DIek Sundale Cleve Moore
OMcar Pleat ♦nrl Miller
TheodoHia Mareella Corday
Baned on play by Israel Zaninrill.
Adapted by June MathU.
Directed by John Francis Ulllon.
I.cnarth— 0,«IM> feet.
December 12, 1925
MOVING PICTURE WORLD
575
"Lady Windermere^s Fan" — Warner Brothers
Irene Rich in a High-Class Adaptation of
Stage Classic Directed by Ernst Lubitsch
AN ERNST LUBITSCH production
with Irene Rich, Ronald Coleman, May
McAvoy and Bert Lytell adapted from
a stage classic by the famous author Oscar
Wilde, which has served as the vehicle for
some of the most noted actresses of the
spoken drama, is the showmanship combina-
tion offered to exhibitors by Warner Broth-
ers in "Lady Windermere's Fan."
Lady Windermere is a titled English social
leader whose mother committed an indiscre-
tion. This fact was kept secret from Lady
Windermere who worshipped her mother's
memory, believing her dead. A mysterious
Mrs. Erlynne sends for Lord Windermere
and produces proofs that she is his wile's
mother and he pays her for secrecy. She
lives in luxury and becomes the gossip of
society even intriguing the fashionable Lord
Augustus. Seeking to marry him she ar-
ranges to appear at Lady Windermere's
party. Driven to jealous desperation by the
insinuations of her admirer Lord Darlington,
Lady Windermere goes to Darlington's
apartment and leaves her fan in the draw-
ing room. Mrs. Erlynne follows and when
Lord Windermere and his friends find the
fan she sacrifices her own reputation to
save Lady Windermere. Her audacity in
turning down Lord Augustus' previous offer
of marriage wins him back.
Essentially a society drama of the draw-
ing room type, one naturally does not ex-
pect stirring action, rather is the appeal
based on character portrayal and the de-
velopment of the plot leading up to the big
situation, centering on the little article,
which gives the story its title. The fact
that since Oscar Wilde used the idea of
Reviewed by C. S. Sewell
one woman sacrificing herself to save an-
other, it has been employed time and again
in both drama and melodrama, strips it of
originality but does not rob it of forceful
dramatic effect, especially in the hands of
Lubitsch and Miss Rich.
Mr. Lubitsch' direction is of course ex-
cellent. The development is smooth and
straight-forward, advancing at a moderate
tempo in keeping with the type of drama,
and while marked by less than the usu^l
subtlety, Mr. Lubitsch has contributed several
clever and distinctly individual touches, such
as a progressive blocking off of the screen
as the bachelor overtakes Mrs. Erlynne, the
sudden bobbing up of the heads of the three
dowagers when she appears at the ball, the
unexpected and amusing hanriling of Lord
Darlington's declaration of love for Lady
Windermere and the deft way he assists the
Lord to retrieve an incriminating letter, also
the rather risque touches showing the de-
velopment of the affair between the bachelor
and Mrs. Erlynne. There are other notable
points in Mr. Lubitsch' direction, for ex-
ample the clever and extremely effective facial
by-play of the society gathering when Mrs.
E. appears at the races. Here, too, he has
Cast
Lord Darlington Ronald Coleman
Mrs. Kriynnc Irene Rich
Lady Windermere. .' May McAvoy
Lord Windermere Bert I>yteII
Lord Augustus Cdward Martindel
Ducliess Carrie Daumery
Based on play by Oscar Wilde.
Directed by Krnst Lubltscli.
Lengtli — 7,8ie feet.
used his penchant for novel camera work
by "shooting" Miss Rich from a wide va-
riety of angles, and in this and other scenes
shows a deep understanding of the work-
ings of human nature. With telling effect
he builds up the tension and toys with the
suspense after you know Mrs. E. will ap-
pear at the ball.
In the exacting role of Mrs. Erlynne, a
woman of poise, fascination and charm. Miss
Rich is exceptionally fine. Never has she
given a better performance or looked so
stunning. Bert Lytell is thoroughly satis-
factory as the easy-going, whole-souled hus-
band, and Ronald Coleman is fine in the
rather thankless role of a gentlemanly cad.
May McAvoy is sympathetic and charming
as Lady Windermere, a role the exact op-
posite of Miss Rich', and Edward Martindel
as Lord Augustus, does by far the best work
of his career. Without disparaging the
work of the players themselves, the hand
of Mr. Lubitsch is evident in their por-
trayals.
This production is a distinctly high-class
rendition of Oscar Wilde's play. It retains
the dramatic values and has fine moments
of comedy relief. A happy ending all around
.has been provided by a clever, amusing
and typical Lubitsch touch. He has adhered
rigidly to the drawing room tempo through-
out, even refraining from detracting from
the story by utilizing the possibilities of the
racing scene. 3ecause of the nature of
the story and this method of handling, while
"Lady Windermere's Fan" should entertain
the average patron, its greatest appeal will
probably be to the highest class of patron-
age.
"Clothes Make the Pirate" — First National
Leon Errol Is a Riot in Screamingly Funn}^
Pirate Travesty — Dorothy Gish Is Co-Star.
WHEN Leon Errol, the popular stage Reviewed by C. S. Sewell or staggering and each time it is good for
comedian made his screen debut with a laugh for Errol does these falls in his own
Colleen Moore in "Sally" and scored vesty on blood-thirsty pirate stories, every inimitable way, a way apparently impossible
such a decided hit, it was enevitable that he situation being developed from the comedy anyone else t» duplicate. In addition,
should achieve stardom. This goal is reached ^"^'^ ^"^ full of laughs. The subtitles ^^^^^ amusing mannerisms such as a
in his second appearance before the camera, which are a combination of staid old English ludicrous way of rolling his tongue around
in "Clothes Make the Pirate," a Sam E. Rork and modern slang add to the general mem- ;„ cheeks. Even his pirate costume is
production for First National ™ent. Dorothy Gish is co-starred with Errol, ggoj a round of laughter,
The action is laid in New England during appearing as his wife and giving a hne per-
one can take the story seriously but
Colonial days when pirates infested the seas, formance in a role that is quite different jt chock full of humorous situations such
The new star is cast as a mild-mannered, from her usual ones, but Errol is practically as his efforts to hide during the battle, his
long-suffering and much-henpecked tailor the whole show. His familiar wobbly legs sudden courage when he recognizes his wife
who loves to picture himself as a ferocious again serve him in good stead. Blaming it among the prisoners and demands her and
pirate forcing his tormenters to walk the on an old wound, he is continually falling his niece and a pretty vamp and then flirts
plank. One night he dons pirate attire, mi«m, .m , mnm i i«i> r i outrageously with the vamp, i
scares his wife and is himself so scared Cant There is a pretty little romance between
he hides for safety in a small boat. Mistaken Tremble-at-Evli Tidd Leon Errol the lieutenant and the tailor-pirate's niece
for the noted pirate chief Dixie Bull he is iiet«y Tidd Dorothy Gi»h but it is subordinated to the comedy angle.
taken aboard ship to command the blood- M""^- »'» T""' ;.■ ' ' '*""„'*fi''" The picture has been excellently directed
thirsty crew. Morning finds some of his ^^™*« TuU^ Mr^hnU ^^""^ Tourneur and is finely mounted,
ardor gone but with the aid of a naval lieu- \yrah\t Frank Lanier the views of colonial Boston with its nar-
tena-nt who is in love with his niece the false Nancy Downs Edna Mnrphy row streets and picturesque little houses
pirate chief bluffs the crew. There is a i^leai- Cav.mH»h Jamei. Rennie and shops being especially attractive.
battle with an English man-o'-war and finally Ml."nUae.\\\\\\\\\ .\ .R;WiraW^^^ u"^'°"l? ^ake the Pirate" should prove
the real pirate chief is captured. Making thoroughly amusing to any audience and
his escape, Errol is glad to return home but ^'^ M»i"<»n establish Leon Errol as a popular star. Not
instead of submitting meekly to his wife Scenario by Marion Fairfax. only is he screamingly funny, but his work
he bosses her around and she likes it. Directed by Maurice Tourneur. entirely different from any other screen
"Qothes Make the Pirate" is really a tra- lienKih— «,ooo feet. comedian. •
576
MOVING PICTURE WORLD
December 12, 1925
"The Best Bad Man"— William Fox
New Tom Alix Film Is Good Entertainment
Witli Lively Action and Exciting Climax
ALTHOUGH he appears as a wealthy
tenderfoot idler in the opening scenes
of his newest Fox production "The
Best Bad Man" Tom Mix soon gets into
his elements and gives a performance that
will please his enormous circle of admirers.
Tom is cast as a chap who has never taken
life seriously until a westerner demands that
he complete a dam on his property that was
promised by his father and is necessary for
a score of ranches. As Tom has already sent
money for this project he determines to in-
vestigate for himself, and disguises as a ped-
dler of musical instruments. He finds that
his agent is a crook, steals his own money
back and resists arrest until he is identified.
In the meantime he has fallen in love with
the girl leader of the ranchers. The villain
dynamites the dam and Tom saves the girl
There is plenty of snap and action and a
lot of good comedy in this picture. Tom con-
tributes his share of the latter, but big Tom
Wilson as his negro valet is responsible for
Reviewed by C. S. Sewell
most of the laughs. His performance from
start to finish is a scream,
In escaping from the sheriff and the vil-
lains, Tom exhibits his wonderful horseman-
ship and Tony comes in for a share. The
manner in which this pair take fence after
fence is superb. There is plenty of gunplay
in the sequence where Tom holds off his
pursuers.
Coat
HiiKh Mohols Tom Mix
Hank Smith Bu.«ter Gardner
Frank Dunlap Cyril Chadnick
Pejrsy Sivain Clara Botv
Dan Rllis Tom Kennedy
Mr. Swain Frank neal
Molly Jonc.s Judy Kinj;
Sam Tom Wllj^on
Sheriir Paul Panxer
Bused on novel by Max Brand.
Directed by J. G. BIystone.
I.cng-th — 4,803 feet.
The blowing up of the dam provides a fine
punch climax Director J. G. Blystone is
to be credited for the thoroughly realistic
manner in which he has staged these scenes,
making them unusually effective. You see
the principals engulfed by the wall of water
while fleeing to safety and then swept along
by the raging torrent. There is a real thrill
when the girl is carried to the edge of the
falls and is finally rescued by Tom with
Tony's assistance just as she is about to be
carried over.
Tom Mix is his usually, pleasing whole-
souled, likeable self in this picture and Clara
Bow is excellent as the girl, giving a spirited
and thoroughly pleasing performance. Cyril
Chadwick is a capable villain and the others
give thoroughly satisfactory performances.
With its comedy, romance, western stuff
and fine thrill climax, "The Best Bad Man"
offers a variety of pleasing if rather im-
probable entertainment and it should prove
a good attraction for the majority of patrons
'The Masked Bride" — Metro-Goldwyn-Mayer
Pleasing Story of a Dancer of the Paris
Underworld Serves as Mae Murray Vehicle
IT is a story of the Paris underworld that
IS unfolded in "The Masked Bride" Mae
Murray's newest starring vehicle for
Metro-Goldwyn-Mayer, and second only in
interest to the star is the reappearance of
the former screen favorite Francis X. Bush-
man after an absence of several years, in the
role opposite Miss Murray.
The star is seen in the role of a cabaret
dancer in the Montmartre section of Paris
whose dancing partner and friends are
thieves. She meets an American millionaire
who is a reformer and making a study of
crime and kids him along, even falling in
with her partners scheme to rob him of
a valuable necklace. She plays the game to
the extent of preparing for the ceremony
but her better self comes to the fore when
she realizes the depth of the American's love
Reviewed by C. S. Sewell
and the duplicity of her sweetheart who
choses the necklace in preference to her,
and finds happiness as the American's wife.
\\'hile the story is highly improbable it is
made entertaining by Miss Murray's excel-
lent portrayal of the vivacious French girl
and the wonderful . dancing for which she
Onat
Gnby Mae Murray
(Jrover Fnineis X. iluHliman
Prefect of Police Hoy D'.Vrcy
Antoine Basil Itathbone
Grovcr's Sinter Pauline NelV
Vibont Fred Warren
Story by Leon AbraniM.
DIreited by Christy Cnbanne.
I.enirlh — .VOIM) feet.
is noted. Her Apache dance has a novel
finish and is unusually fine. There is con-
siderable sparkling comedy in the role, espe-
cially in the way she outwits the supposedly
super-clever prefect of police. The picture is
handsomely staged and Miss Murray wears
some striking creations as the dancer.
Mr. Bushman is as handsome as ever in
the role of the millionaire and gives a good
performance. Roy D'Arcy is excellent as the
prefect of police and Basil Rathbone give
a sterling performance as the dancing partner.
At no time is the heroine masked and the
only reference to the title occurs in a leader
where the millionaire refers to the fact that
as the hoydenish irresponsible woman she
is really masking her real self.
"The Masked Bride" is sprightly and pleas-
ing entertainment.
"One Man Ranch" — Universal
Actio
Fight
PETE MORRISON is the star of the
newest Universal Blue Streak West-
ern which is based on a magazine
story by George C. Jenks. He appears in
the role of a western chap who after an
absence at college returns to the ranch with
effete eastern ways and dresses as a regu-
lar drug-store cowboy, earning the ridicule
of the cow punchers.
The story develops along the line of one
of the familiar formulas for Westerns, the
plot embracing a dispute between neighbor-
ing ranchers over water-rights which they
hope to adjust through marriage. Hero and
girl both resent this. The hero saves the
girl from a villain and she in turn aids him
n, Fine Horsemanship and Plenty of
s in Western Starring Pete Morrison
Reviewed by C. S. Sewell meet just as a big fight has started between
, ^, •„ ■ 1 1 u- . -ri. f 11 the opposing factions,
when the villam knocks him out. They fall Morrison gives a satisfactory and likeable
m love without knowing each other's names, performance as the hero, while Dolores
and all is straightened out when they again Gardner appears as the girl. James P.
" """"""""""" ' """ """" ■■■nmiinniir.i.iinn i , , ,..„ mm Lockncy, Lco Mcchan and other familiar
Jim Wesley Pete Morrlaon "^mes appear in the supporting cast. Mil-
Marinierite Grayson Dolores Gardner burn Morris contrilnites several laughS Dy
Mel Larrimer l,eo Meehan his eccentric clowning.
Grirt Wesley .lamen Weiiib -pj^g action is punctuated by the usual
Adams Grayson .1. P. Loekney , , , . • c i,*.. ..:i1.<;r,ir oo/l
Montana MeGren AI Richmond '"Un of hand-to-n.ght fights, villainy, ami
Bat Grayson ii-rre Austin pood horsemanship, and there are some
Rciie Deans Virginia Wnrniok striking scenic shots. Altogether, "One
^''"'"J^ MiM.um Morante j^jan Ranch" is a picture of average enter-
Based <en nia^axine Mtor>- b>- <;ei>rtre C. Jenks. , , ^ i u '.jt^
Directed by Joseph Fran,.. tainment value that shou d provide en-
i.enu-th i.KMi feet. joyineiit for audiences that like Westerns.
Qiraight Prom the Shoulder Reports
Vl/ SxtiLbLUoa laformation Direct from the $>ox-Office to Voil
SditccL bij cA. Van 3urea fomeU
Associated Exhibitors
ADVEIVTUROUS SEX. Star, Clara Bow.
A story of everyday life which should please
thci better class of patronage. Did not reg-
ister at the box office very well for me.
Print good. Tone, good. Sunday, yes. Spe-
cial, no. Pair appeal. Big city, Stephen G.
Brenner, Eagle Theatre, Baltimore, Mary-
land.
IVOW OR NEVER. Star, Harold Lloyd. A
reissue that is well worth playing again.
All of the old Lloyds should be reissued in-
cluding the one reelers. ITiey are much bet-
ter than the comedies of today. Good ap-
peal. All classes in big city. Stephen G.
Brenner, Eagle Theatre, Baltimore, Mary-
land.
YANKEE CONSIII.. (6,148 feet). Star,
Douglas MlaJcLean. A picture like all of
MacLean's, full of funny and hair raising
incidents. Will please all. Tone, good. Sun-
day, yes. Special, no. Appeal, ninety-five
per cent. Ross S. King, Opera House (225
seats), Barnes City, Iowa.
R B. O.
AIR HAWK. (5 reels). Star, Al. Wilson.
Not much story to this picture but the
stunts Wilson does will make up for it.
Picture similar to "Omar Locklears Great
Air Robbery." Sunday, j-es. Special, No.
Big city. Stephen G. Brenner, Eagle The-
atre, Baltimore, Maryland.
URUSILIjA with a million. (7,301
feet). Star, Mary Carr. This is the best
picture we have ever run. If you can get
them CO come they will like it. Boost it to
the sky for it will bear out any statements
the press book makes. Make an appeal to
the women and people who appreciate a real
picture. It will not appeal to the "two gun,
bloodthirsty" fans It is really a clean
picture. Tone, excellent. Sunday and spe-
oial, yes. Appeal, ninety-nine per cent.
Farmers, town of 400. Admission 10-25.
Ross S. Young, Opera House (225 seats),
Barnes City, Iowa.
HE.VDS UP. (6 reels). Star, Lefty Flynn.
Ran this with a six reel western and did
pretty good. A lot of Flynn fans don't care
for Lefty at all any more. The pictures he
is appearing in of late don't satisfy them.
Sunday and special, no. Appeal, not much.
R. A. Preuss. Arvada Theatre, Arvada,
Colorado.
HEADS UP. Star, Lefty Flynn. This Is
Flynn's new type picture. Sure is good, with
his "valet" who is a scream. This is Flynn'a
newest picture. Tone, good. Sunday, yes.
Special, no. Appeal, ninety-five per cent.
Farm class town of 150. Robert W. Hines,
Hines Theatre (250 seats), Loyalton, South
Dakota.
KEEPER OF THE BEES. (6,712 feet).
Star, Robert Frazer. Here's a picture that
had drawing power. It's by Gene Stratton
Porter. I did better on this than her "Girl
of the Limberlost." Print new. Rental
plenty. Tone, good. Sunday, yes. Not
hardly suitable for special. Appeal, one
hundred per cent. R. A. Preuss, Arvada
Theatre, Arvada, Colorado.
KEEPER OF THE BEES. (6,712 feet).
A money maker, buy it and borfst it, ran It
two r?iiys to bigger crowd the second day,
bought, it right. Joseph L. Delise, Liberty
Theatre, Salfsburg.
LILIES OF THE STREETS. Star cast.
Go after this one strong, truly a great pic-
ture and a wonderful lesson to the flappers
of today. Print new. Tone, very good.
Sunday and special, yes. Great appeal.
Big city. Stephen G. Brenner, Eagle Theatre,
Baltimore, Maryland.
RIDING THE WIND. Star, Fred Thomson.
Two days to fair business. This is the poor-
est Thomson picture to date. A few more
"Boys, every one of us is run-
ning a theatre for the good of the
commnunity or city and for
profit.
"That's why we realize the
need of every booking tip. These
reports are OUR contribution
toward better booking conditions.
"We avoid bias — we're fair to
the picture and to YOU. Use
these tips and show your appre-
ciative generosity by sending your
tips in turn." OUR GANG
will kill him. General class city of 35,000.
Admission 25-35. C. D. Buss, Strand Theatre
(700 seats), Easton, Pennsylvania.
KIUIN' THE WIND. Star, Fred Thomson.
Thomson aUvays pulls for us regardless of
weather and opposition and "Ridin' the
Wind" is a good western with many laughs
and not a few thrills; paper is flashy. Our
patrons prefer Silver King to Tony and we
agree with them. Tone, okay. Sunday and
special, no. Appeal, ninety-flve per cent.
Mixed class town of 1,400. Admission 10-30.
Pace & Bouma, Rialto Theatre (300 seats),
Pocahontas, Iowa.
RIDING THE WIND. Star, Fred Thomson.
Another good western with Fred doing his
stuff as usual. Silver King also fine. Thom-
son is becoming quite a favorite here. All
of his stories average up good. Tone, okay.
Sunday, yes. Special, no. Good appeal.
Mixed class town of 3,000. Admission 25-
35. T. L. Barnett, Finn's Theatre (600 seats),
Jewett City, Connecticut.
SILENT STRANGER. (5 reels). Star,
Fred Thomson. Very good western, p-lenty of
action and some comedy worked in and with
the white horse. He is some actor himself.
I would say book it. Tone, and appeal good.
Sunday, yes. Special, no. Small town class
and farmers, town of 600. Admission 10-20,
10-30, 25-50. H. W. Batchelder, Gait Theatre
'175 seats). Gait, California.
THREE WISE CROOKS. Star, Evelyn
Brent. Good picture that will please on an
off day. Miss Brent well liked here and
should please anywhere with her charming
personality. F. B. O. is a good bet for any
■^xhihi'or. Sunday and special, no. Student
and mixed class town of 4,500. Admission
10-25. Raymond Cleveland, Lyric Theatre
(500 seats), Lebanon, Tennessee.
WILD BULL'S LAIR. (6 reels). Star, Fred
Thomson. Thomson goes good here, although
this picture is below the average. Too
many impossible stunts in this. Silver King
is an intelligent horse but he does things in
this picture too impossible to swallow. How-
ever, they liked it and did a good business.
Tone, fair. Sunday and special, no. Appeal,
eighty per cent. Farmers, town of 400. Ad-
mission 10-25. Ross S. King, Opera House
(225 seats), Barnes City, Iowa.
First National
DECLASSE. Star, Corinne Griffith. Con-
sidered by my patrons as just fair. The film
version don't start with the stage play, and
outside of gowns and production I can't give
this much. If you have to play it, go easy
on promises. If Corinne Griffith is well
liked in your town, maybe they'll pardon this
one. Weather fine, fair attendance. Dave
Seymour, Pontaic Theatre Beautiful, Saranat
Lake, New- York.
DESERT FLOWER. (6,837 feet). Star,
Colleen Moore. Nothing but praise for you
Colleen. You certainly know your eggs and
always put over a winner here. Everytime
they see one of your pictures they holler
for more. We give you a rising vote of
thanks for your efforts. You have this town,
liand, tooth, and toenail. Tone, okay. Sun-
day and special, okay. Appeal, one hundred
per cent. R. L. Nowell, Idlehour Theatre,
Monroe, Georgia.
FINE CLOTHES. (6,971 feet). Star cast.
Junk for small towns. Town and country
class town of 5,000. Admission 10-25. W. F.
Jones, Criterion Theatre (300 seats), Fred-
erick, Oklahoma.
FLAMING YOUTH. (8,474 feet). Star, Col-
leen Moore. This is a very interesting
modern time picture that all like. Tone,
good. Sunday, no. Special, yes. Good ap-
peal. Rural class town of 850. Admission
10-25, 15-35. Helen Drexler, Star Theatre
(220 seats), Crofton, Nebraska.
HER NIGHT OP ROMANCE. (7,211 feet).
Star, Constance Talmadge. A fair picture
where star has not lost her popularity. Some
comedy in a few places. Tone, good. Sun-
day, yes. Special, no. Fair appeal. Rural
class town of 1,500. Admission 10-30. I. I.
Kennedy, Electric Theatre, Glasgow, Missouri.
HER NIGHT OP ROMANCE. (7,211 feet).
.Star, Constance Talmadge. For light stuff
this comedy-drama is not often surpassed.
Tone and appeal, good. Sunday, yes. SlJe-
cial, no. Audience appeal, good. Rural and
small town class town of 1,500. Admission
10-25. T. W Cannon Majestic Theatre (315
seats), Greenfield, Tennessee.
r WANT M'V ;MAN. (6,174 feet). Star.
Milton Sills. Very good show. Will please
everyone, Pills is a favorite with us and
usually brings out a crowd. Tone and ap-
peal, good. Sunday and special, no. Mixed
class town of 1,800. Admission, twenty-five
cents. Fred S. Widenor, Opera House (492
seats), Belvidere, Now Jersey.
LOST WORLD. (9 reels). Star, Bessie
Love. This is a great picture and while I
wouldn't recommend it for small town thea-
tres, it went over in fine shape here. Don't
be afraid to buy it and advertise it, for you
can't go wrong. We did a very nice busi-
578
MOVING PICTURE WORLD
December 12, 1925
giiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiHiiiiiHiiii^^ iiiiiiiiiiiiiiiiiiiniiiniiiiiiiiiiiiiiinmig
I A LettcY'Report on ^^Dark AngeV |
1 "My Dear Van and 'Gang': — Very seldom do I ever gel a picture that I get so en- 1
I thused about as to write a letter or do anything more than giving it a good recom- g
1 mendation in the regular Straight From The Shoulder Report Department but in 1
i all justice to those who had a hand in the production of 'THE DARK ANGEL' I |
1 feel that the regular report blanks are not big enough to report this picture on. 1
1 "The 'DARK ANGEL' is in my estimation just exactly what we exhibitors want 3
1 and need. It is about the best balanced picture 1 ever saw, that is containing the g
1 right amount of everything that should go into the production of a fine picture. M
1 It has comedy, drama, pathos, action and on top of every ingredient that should g
§ be instilled into a picture it has Audience stuff or hokum. In plain words it is there p
1 from every standpoint and the man or woman who will not like this picture re- g
M gardless how ignorant or cultured he or she may be should be hung or gotten rid B
1 of in some other manner. M
E "Since the first year I entered the picture business, which was five years ago, 1
1 I have not written any concern or any special writeup above the regular reports g
1 which I send you and I have run everything from THE TEN COMMANDMENTS 1
S to SELL 'EM COWBOY which I think should include everything printed on eel- g
1 luloid. I state this just to impress on the exhibitors who have this subject yet to S
1 run and if they don't go after it in a big way they will be the losers. 1
1 "The Dark Angel is by far the best thing Mr. Fitzmaurice has ever done in my 3
1 estimation (this is not from some high-brow critic, but from a man who is selling M
1 his entertainment to the public and speaks from a horse sense angle), and I state |
y frankly that if he will keep these pictures coming like he has been making since A g
I Thief in Paradise, he will be the greatest EXHIBITORS' DIRECTOR and PRO- f
i DUCER in the field It is this type picture that not only we exhibitors want but 1
1 our hungry entertainment seekers are looking for and when they get one like this 1
1 they eat it up. g
1 "Again in closing would impress upon every exhibitor who has this picture M
g bought to sit right down and double their advertising and step out and go after this 1
g one in a big way. It don't cost much so you will not have to rob your patrons but g
I get a reasonable price, then when the shows are over stand around where they can 1
I see you, for you'll feel proud of your business; feel a greater sense of pride down in g
i your breast for having given them a fine piece of entertainment like this. I
g "I am not sending this to First National but to you for the regular report de- g
1 partment if you can find space for it for I know it will mean money to any ex- g
S hibitor who has this marvelous picture under contract." g
s L. O. DAVIS, Virginia 'Amusement Co., Haziu-d, Kentucky. g
^iiuniiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiniiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin^
ness and we have heard only good com-
ments. People came who were never at a
show before. Tone, good. Sunday and spe-
cial, yes. Appeal, one hundred per cent.
General class town of 600. Admission 10-26,
15-35. W. C. Snyder, Cozy Theatre (265 seats).
Lament, Oklahoma.
PBNROD AND SAM. (6,276 feet). Star,
Ben Alexander. A good picture with limited
appeal. Its age is beginning to tell on it
now. Not a picture that will stand the test
of time. Tone, good, Sunday, yes. Special,
no. Limited appeal. Small town class and
farmers town of 350. Admission 10-35. Nel-
son & Ottem, Rex Theatre (140 seats), Osn»
brock. North Dakota.
SECRETS. (8 reels). Star, Norma Tal-
madge. This is a fine picture and as a spe-
cial it is all okay. Buy it and "boost" it and
you will get results. Didn't make expenses
on it as we were rained out on Saturday
night. This is our first picture by Norma
Talmadge. Have some more bought and hope
they will be as good as this one. W. C.
Snyder, Cosy Theatre (265 seats), Lamont,
Oklahoma.
SKIX DEEP. Star, Milton Sills. This is
an old picture but it is certainly good. On©
of those ''different" pictures that keeps you
guessing what will come next. Tone, fair.
Sunday and special, no. Appeal, ninety-five
per cent. Farmers' town of 400. Admission
10-25. Ross S. King, Opera House (225
seats), Barnes Cty, Iowa.
SUNDOWN. (9,000 feet). Star cast. A
good picture but too long and dragged out.
One person told me they should have named
"Cows." It didn't please here a great deal.
Tone and appeal, good. Sunday, yes. Special,
no. Mixed class town of 3,000. Admission 25-
35. T. L Barnett, Finn's Theatre (600 seats),
Jewett City, Connecticut.
SINDOWN. (9,000 feet). Star cast. Fair.
Sunday, yes; special, no. A. J. Masters,
Columbus Theatre, Lowellville, Ohio.
SUNDOWN. (9,000 feet). Star cast. A
dandy picture for the small town. Work of
Charles Murray as Meech unusually good.
Plenty of humor throughout. Had weak
ending. Tone, good. Sunday and special,
yes. Appeal, ninety-five per cent. Small
town class and farmers town of 350. Ad-
mission 10-35. Nelson & Ottem, Rex Theatre
(140 seats), Osnabrock, North Dakota.
WHEN A MAN'S A MAN. (6,910 feet).
Star cast. A dandy, but lost money. Paid
too much for it for us. Very good tone.
Sunday, yes. Good appeal. Rural class town
of 850. Admission 10-25, 15-35. Helen Drex-
ler. Star Theatre (220 seats), Oofton.
Nebraska.
Fox
AS NO MAN HAS LOVED. Star cast. Ex-
cellent picture and you can boost it; fine
character acting. This might be a special
since it is taken from "The Man Without
A Country" and you could tie up with the
school for a booster campaign. Tone, okay.
Sunday, yes. Possibly suitable for special.
Appeal, ninety-five per cent. Mixed class
town of 1,400. Admission 10-30. Pace &
Bouma, Rialto Theatre (300 seats), Pocahon-
tas, Iowa,
AS NO MAN HAS LOVED. Star cast. Pour
days to big business. Advertised It as "Man
Without A Country." Everybody liked It.
City of 35,000. Admission 25-35. C. D. Buss,
Strand Theatre (700 seats), Easton, Pennsyl-
vania,
DANCERS. Star cast. Was disappointed
In this picture as I expected a special, but
was only a mediocre program production.
Tone, okay. Sunday and special, yes. Ap-
peal, poor. Rural and small town class town
of 1,500. Admission 10-25. T. W. Cannon,
Majestic Theatre (315 seats), Greenfield,
Tennessee.
DICK TURPIN. (6,224 feet). Star, Tom
Mix. The Mix fan will be disappointed In
this picture aa It Is costume stuff and Tom
don't fit in there. Tone, okay, Sunday, yes.
•Special, no. Appeal, fair. Rural and small
town class town of 1,500. Admission 10-25.
T. W. Cannon, Majestic Theatre (315 seats),
Greenfield, Connecticut.
DURAND OF THE BAD LANDS. (5,944
feet). Star, Buck Jones. Did not show this
to as many as "Timber Wolf." Am sorry as
it Is a better picture. Everybody seemed
pleased. Just released. Print new. Tone
and appeal, good. Sunday and special, no.
R. A. Preuss, Arvada Theatre, Arvada, Col-
orado.
FOOL. Star, Edmund Lowe. A good pic-
ture for Its kind, but didn't draw here.
Mixed class. Charles Epler, Lyric Theatre,
Hamburg, Pennsylvania.
FOOL. Star, Edmund Lowe. Billed like
Circus. Failed to get film rental out of It
on two days' run. Entirely too slow. Fox
can't make a real special without Mix. They
are as bad this year as last. W. H. Hall,
Gem Theatre, Memphis, Texas.
KENTUCKY PRIDE. Star cast. Can't see
why they make such pictures. Town and
country class town of 5,000. Admission 10-26.
W. F. Jones, Criterion Theatre (300 seats),
Frederick, Oklahoma.
LIGHTNIN'. (8,050 feet). Star cast. A
good picture that don't get any money. Tone,
too rough. Sunday, no. No appeal. Town
and country class town of 5,000. Admission
10-25. W. F. Jones, Criterion Theatre (300
seats), Frederick, Oklahoma.
WHEEL. Star cast. Three days to fair
business. These John Golden pictures are
good clean shows but have no draw at the
box office. General class city of 35,000. Ad-
mission 25-35. C. D. Buss, Strand Theatre
(700 seats), Easton, Pennsylvania.
Metro'Qoldwyn
AR.\B. (6,710 feet). Star, Ramon Novarro.
This Is In a class by Itself. Different from
Evevy Month is
LAUGH MONTH
TO ME BUT WATCH MY SPEED IN
CHARLEY PUFFX
^Bluebu'd Comedies.
Also starring Arthur Lake. One reel each — 52
a year. More fun packed into one reel than you
ordinarily find in three.
- AT yOUa UNIVERSAL EXCHANGE -
December 12, 1925
MOVING PICTURE WORLD
579
"STICK UP A ONE SHEET! — They say the man in a small town sticks up
a one sheet on a picture and beefs because he gets no business. G. A. Peterson,
Folly Theatre, Mollis, Oklahoma, sends this in cw the answer to the slam.
anything we've had lately. Quite a change
from the "sex" or society stuff we've been
getting-. Good entertainment. Tone and ap-
peal good. Sunday, yea. Special, no. All
classes town of 1,000. Admission 10-30
regular. G. H. Perry, People's Theatre (250
seats), Clo-verdale, California.
BROKE^IV BARRIE:rs. (6,717 feet). Star
cast. This is a poor picture for small towns.
No drawing power at all. We lost money
on it two nights. Probably god picture for
cities, parts are well acted. Too much "free
love." Sunday and special, no. Appeal, very
small. All classes, town of 1,000. Admission
10-30, regular. G. H. Perry, Peoples Theatre
(260 seats), Cloverdale, California.
CHEAPER TO MARRY. (5,921 feet). Star
oast. Two days to good business. A pleas-
ing show. General class city of 35,000. Ad-
mission 25-35. C. D. Buss, Strand Theatre
(700 seats), Easton, Pennsylvania.
DIXIEI ^HANDICAP. (6,965 feet). Star
oast. This picture appeals to those Inter-
ested in horse racing. Ran it on a stormy
night and lost plenty of money, but received
many compliments from those that saw It.
Don't b© afraid to boost it. Tone, good.
Sunday, yes. Special, no. Appeal, ninety-
five per cent. Farmers' town of 400. Admis-
sion 10-25. Ross 'S. King, Opera House (225
seats), Barnes City, Iowa,
NELLIE THE BEAUTIFUL. CLOAK MODEL.
(7,000 feet). Star cast. Very good picture
that brought out the young people. Tone,
fair. Sunday and special, no. Good appeal.
Oil class town of 700. Admission 10-25.
George Ml Tockey, Dixie Theatre, Wynona,
Oklahoma.
SILEIVT ACCUSER. (6 reels). Star, Peter
The Great (dog). This made a wonderful
offering for Friday and Saturday, and pleased
everyone. The dog was very good, should
bring them in at the box office. The public
demands action pictures of better type. Tone,
okay. Sunday, yes. Special, no. Very good
appeal. Town and country class town of
1,200. Admission 10-25. C. R. Seff, New Radio
Theatre (250 seats), CorrectionviUe, Iowa.
WHITE DESERT, (6,464 feet). Star cast.
Three days to big business. A very thrilling
pleasing show that everybody liked. General
class city of 35,000. Admission 25-35. C. D.
Buss, Strand Theatre (700 seats), Easton,
Pennsylvania.
Paramount
ADVENTURE. (6,002 feet). Star cast.
This made a fine show for a Saturday night.
It pleased young and old. A good picture for
the small town. It is funny at spots. Tone
and appeal, good. Not a special. Better
class town of 4,500. Admission 10-20. C. A.
Anglemire, "Y" Theatre (400 seats), Naz-
areth, Pennsylvania.
AIR MAIL. (6,976 feet). Star cast. This
went over with a bang and everybody seemed
to like it. Business good. Al. C. Werner,
Royal Theatre, Reading, Pennsylvania.
ALASKAN. Star, Thomas Meighan. Boys,
here is one that drew good attendance
through unsettled weather and mud. Meighan
slightly miscast, but it Is a good picture.
Tone, good. Sunday, no. Very good appeal.
Town and rural class town of 1,028. Admis-
sion 10-25, 25-50 for specials. W. 0. Geer,
Princess Theatre (175 seats), Vermont, Illi-
nois.
A SON OP HIS FATHER. (7 reels). Star
cast. One of the best Harold Bell Wright
stories we have ever run and should please
all who like this type story. It being a
western makes it unsuitable, however, for
the highbrows. Tone, good. Special, yes.
Appeal, ninety-five per cent. Industrial class
town of 6,000. Admission 10-30. I* O. Davis,
Virginia Theatre (600 seats). Hazard, Ken-
tucky.
BEGGAR ON HORSEBACK. (6,874 feet).
Star, Edward Everett Horton. One of the
poorest pictures received for some time from
Paramount. It went over their heads.
Patrons displeased and they didn't hesitate
to tell us so. The picture seems a jumbled up
affair and if you are not seated at the very
start can't figure out what it's all about.
Bought for two days but used only one.
Lewis Hepinger, Orpheum Theatre, Clarion,
Pennsylvania.
BEST PEOPLE. (5,700 feet). Star, War-
ner Baxter. This is a real up-to-the-minute
modern picture, plenty of good comedy that
sent them all out smiling. Pleased nearly
all and did not mean much at the box office.
Will go good in a city. Tone, okay. Sunday
and special, no. Appeal, very good. Town
and country class town of 1,200. Admission
10-25. C. R. Seff, New Radio Theatre (250
seats), CorrectionviUe, Iowa.
BEST PEOPLE. (5,700 feet). Star, Bessie
Love. This is a nice little picture and one
people enjoyed, but I ran it in zero weather
in October and that caused It to fall down.
Tone, good. Sunday, yes. Special, no.
Charles Lee Hyde, Grand Theatre, Pierre,
South Dakota.
CHARMER. (6,076 feet). Star, Pola
Negri. The majority' thought this a fair
program offering. The story Itself weak and
fails to carry conviction despite Miss Negri's
excellent acting. City of 110,000. Admission
10-20. Al. C. Werner, Royal Theatre (600
seats), Reading, Pennsylvania.
CHARMER. (6,076 feet). Star, Pola Negri.
Not every audience likes Pola Negri but this
particular picture Is a good one although
far from being as good as "Passion," which
by the way was a masterpiece. In the char-
acter of a Spanish dancing girl, the charmer,
Pola shines. Brought to America she be-
comes the rage of Broadway and the story
develops a rivalry between two Americana
played by Wallace MacDonald and Robert
Frazer, artists both of them. Three Is much
comedy in the episodes. If this star has a
following among your people, get it, other-
wise not. George W. Walther, Dixie Theatre,
Kerrville, Texas.
COAST OF FOLLY. (7,000 feet). Star,
Gloria Swanson. This Is very good. Not as
much comedy in It as most of her pictures,
but a better picture than her average. She
proves very capable in an entirely new char-
acter. People enjoyed the picture very
much. Tone, good. Sunday and special, yes.
Town of 3.200. Admission 10-20-30. Charles
Lee Hyde, Grand Theatre, Pierre, South Da-
kota.
BIG BROTHER. (7,080 feet). Star, Tom
Moore. This picture pleased a well filled
house. Had se\6ral compliments. Tone and
appeal, good. Sunday, yes. Special, no.
Rural and small town class town of 1,500.
Admission 10-25. T. W. Cannon, Majestic
Theatre (315 seats), Greenfield, Tennessee.
COAST OF FOLLY. (7,000 feet). Star,
Gloria Swanson. Had several walkouts on
this show; could not blame them; she spoiled
it by trying to play two parts. Norma
Talmadge can do this and put it over, but
not Miss Gloria. I notice that she is going
with United Artists. This will save me the
trouble to ask Paramount to not book me
with any of her pictures on next group.
I used to pay top money for her features
but It's been so long since she has given
us a real good one until I cannot get them
in. If you have this one booked put It on
as a program and not as a special. A.
Mitchell, Dixie Theatre, RussellvUle, Ken-
tucky.
EVE'S SECRET. (6,225 feet). Star, Jack
Holt. We got fooled on this production, so
did our patrons by staying away, thinking
it was another "sex" or society picture, but
It was all right, a very good picture and
well acted. Tone, okay. Sunday, yes. Spe-
cial, nn. All classes town of 1,000. Admis-
sion 10-30, regular. G. H. Perry, Peoples
Theatre (250 seats), Cloverdale, California.
EVE'S SECRET. (6,225 feet). Star, Betty
Compson. Not even a good program picture.
Had a poor audience and personally thought
it to be cheese myself. Tone and appeal,
none. Sunday and special, no. Rural class
town of 1,500. Admission 10-30. I. I. Ken-
nedy, Electric Theatre, Glasgow, Missouri.
580
MO FI X G PICTURE WORLD
December 12, 1925
LORD JIM. (6.702 feet). Star. Percy Mar-
mont. Good story, only a little bit o\eik
drawn. Will please the majority. Tone,
good. Sunday, no. Special, no. Fair ap-
peal. Mixed class town of 1.800. Admission
twenty-five cents. Fred S. Widenor, Opera
House (492 seats), Belvidere, New Jersey.
LOST A T*TFE. (6,420 feet). Star. Adolphe
Menjou. Title changed from "Toung Wives."
Wrong: picture for here. Lost money on it.
Good for one day only. Special, no. All
classes town of 1,000. Admission 10-30 regu-
lar. G. H. Perry. Peoples Theatre (250 seats),
(Hoverdale, California.
LUCKY DEVIL. (5.935 feet). Star. Rich-
ard Dix. This we found to be one picture
that gives them the satisfied look on leaving
the th^atro. Fast snappy story with a
wonderful climax, drew exceptionally well
and made us money. Dix very popular.
The kind of a story they like. Could well
be classified as a special. Lewis Hepinger,
Orpheum Theatre, Clarion, PennsyU ania.
OLD HOSIE WEEK. (6,780 feet). Star,
Tom Meighan. Not as good as some he has.
made. In fact, you can't go very strong in
its praise, but he has a fine hold on a cer-
tain class here, and they Just thought as
long as it was "Tom'' it was okay, and in
consequence I did nicely. Would say on
this it depends on how they like this star as
to what you should say and do when you
play it. It will get by — not much more.
Fair weather, fine attendance. Draw health
St-ekers and tourists. Dave Seymour, Pon-
tiac Theatre Beautiful, Saranac Lake, New
York.
NEW LIVES FOR OLD. 1 6,796 feet). Star.
Betty Compson. Played two days to fine
business on second night on Armistice Day
in connection with the American Legion. It
is one of Betty's best shows. Pleased young
and old alike. Very good program show.
Tone and appeal, good. Special, no. Bet-
ter class town of 4.500. Admission 10-20.
C. .\. Anglemire. "T'* Theatre (400 seats),
Nazareth, Pennsylvania.
OLD HOME WEEK. (6.780 feet). Star,
Thomas Meighan. .A. little better than some
of his previous pictures, but somehow or
other Tom doesn't draw them in the way
he used to. I think the fualt lies in the
stories they have been giving him. Tone,
okay. Sunday, yes. Special, no. Good ap-
peal. Mixed class town of 3,000. Admission,
25-35. T. L. Barnett, Finn's Theatre (600
seats), Jewett City, Connecticut.
PATHS TO PAR.4DISE. (6.741 feet). Star,
Raymond Griffith. The coming comedian —
Griffith. This picture is an absolute scream,
although it becomes a little foolish near the
end. Keep up the good work, Ray. Tone
and appeal, good. Sunday, yes. Special, no.
Mixed class town of 3,000. Admission 25-35.
T. L. Barnett, Finns Theatre (600 seats).
Jewett City. Connecticut.
SHOCK Pl'XCH. (6.151 feet), ©tar, Rich-
ard Dix. Not quite up to the Dix standard.
While containing some good thrills the story
I Operation |
1 You'll all be sorry to learn that |
I good old E. N. Prescott has had to |
I undergo quite an operation. |
I That's what held up his tips. |
I But he came through all right, |
I for which we're all glad. i
I And, like the dependable scout |
I he is, "Pres" has grabbed the I
I blanks and started shooting j
I straight tips which, with his let- |
I ter, will come to you as soon as |
I type can be casL |
has been seen so often on the screen that
you are never in doubt of what follows. City
of 110.000. Admission 10-20. Al. C. Werner,
Royal Theatre (500 seats), Reading, Penn-
sylvania.
SIX>ERS IX HEAVEX. Star, Bebe Dan-
iels. Fellows here is a real honest-to-good-
nes« story with stars, action, thrills, and
every.ning to make it go. Did well at box
office whiie the rain continued. Tone, fair.
Sunday, no. Special, yes. Appeal, one hun-
dred per cent. Town and rural class town
"f 1.02*. .\cmission 10-25. 25-50 on specials.
W. C. Geer. Princess Theatre (175 seats),
Vermont, Illinois.
SPAM.%RD. (6.676 feet). Star cast. Fair
proprram picture that pleased the majority.
Business average. Al. C. Werner, Royal The-
atre. Reading. Pennsylvania.
STORY WITHOUT .\ X.tME. Star cast.
An action story that had no drawing power
at all. The first fair day in two weeks and
didn't get one-half of film rental. Tone,
fair. Sunday and special, no. Eighty per
cent, appeal. Town and rural class town of
1.02S. Admission 10-25. 25-50 on specials. W.
C. Geer. Princess Theatre (175 seats), Ver-
mont, Illinois.
TE.N' COMM.AXDMEXTS. (11 reels), istai
cast. Wonderful picture as many exhibitors
have said. Tone, good. Sunday, yes. Spe-
cial, yes. Appeal, one hundred per cent.
Farm class town of 150. Admission 25-50.
Robert W. Hines, Hlnes Theatre (250 seats),
Loyalton, South Dakota.
TEX COMMAXDMEXTS. (11 reels). Posi-
tively the greatest money getter ever made.
Had best week since I opened the house
fourteen years ago. Tone. okay. Sunday,
sure. Absolutely suitable for special. Ap-
peal, one hundred per cent. All classes town
of 2.000. L. H. Greife. Opera House (500
seats). Windsor. Missouri.
TEX COMMAXDMEXTS. (11 reels). Star
cast. Cannot improve on other exhibitors
reports, but can say best picture I ever had
here and I certainly received a good bunch
of film. Tone, cannot be better. Sunday
and special, yes. Appeal, one hundred per
cent. Town and country class town of 1,-
800. O. G. Odell, Odelphi Theatre (400 seats),
Hughes\ille. Pennsylvania.
TE.X COMMAXDMEXTS. (U reels). Star
cast. A wonderful picture from every view-
point. Broke house record for receipts.
Everyone seemed to be very much satisfied.
Book it and boost it to the skies. Tone,
okay. Sunday and special, yes. Fine ap-
peal. Mixed class town of 3.000. T. L. Bar-
nett, Finn's Theatre (600 seats), Jewett City,
Connecticut.
THUXDERIXG HERD. (7,187 feet). Star,
Jack Holt. .Another corking good Zane Grey
picture. Many people considered it even bet-
ter than "The Covered Wagon." Jt certainly
has some ''big" scenes. Tone. okay. Sunday,
yes. Special, yes. Fine appeal. Mixed class
town of 3.000. Admission 25-35. T. L. Bar-
nett. Finn's Theatre (600 seats), Jewett City,
Connecticut.
TOO M.VXV KISSES. (6,750 feet). Star,
Richard Dix. Not as good as previous Dix
releases according to opinions expressed here
and did less than average at the box of-
fice. .Vl. C. Werner. Royal Theatre, Read-
ing, Pennsylvania.
WILD. WILD SUSAX. (5,274 feet). Star.
Bebe Daniels. A good comedy. Tone and
appeal, okay. Sunday, okay. Special, no.
General class town of 3.500. Admission
■"0-25. Krieghbaum Brothers. Char-BeU
Theatre (SOO seats), Rochester, Indiana.
Pathe
KRESH.MAX. (6.683 feet). Star, Harold
Lloyd. Harold is said to be on the skids and
is quite lik«ly to slip strong if Paramount
has collared him. In this one he seems to
hold his own and an extensive advertising
campaign brought good business for the first
time on a three night show. Everybody
howled. It must be good. Tone, fair. Sun-
day, no. Special, yes. Appeal, ninety-flve
per cent. All classes, town of 3,500. Admis-
sion 25-50. Htnry W. Nauman, Moose The-
atre (700 seats), Elizabethtown, Pennsyl-
vania.
FRESHM.AX. (6.883 feet). Star, Harold
Lloyd. Harold's latest and best. Didn't
knock them over as I expected, because Den-
ver exchange made me charge forty cents
admission where 1 always charge twenty-
five cents, unless it is a superspecial. Tone
and appeal, good. Sunday, yes. R. A. Preuss,
Arvada Theatre, Arvada, Colorado.
F'RESHMAX. (6.683 feet). Star. Harold
Lloyd- This is a picture, and one that pleased
everyone that saw it. Absolutely the best
he has made. Be sure and step on this and
get a raise in admission. You will make
money providing Pathe don't want it all,
like they did from me. Tone. okay. Sunday
and special, yes. Appeal, one hundred per
cent. Town and country class town of 1.200.
Admission 10-25. C. R. Seff, New Radio Thea-
tre (250 seats). Correction ville, Iowa.
FRESHM.4X. (6,683 feet). Star, Harold
Lloyd. Fellows, grab this one while It's
hot: The best drawing card for a student
town ever made. Whether they like Lloyd
or not, they'll like "The Freshman." Dust
off the old S. R. O. sign or ha\e one made.
Sunday, maybe. Special, yes. Fine appeal.
Student and mixed class town of 4,500. Ad-
mission 10-25. Raymond Cleveland. Lyric
Theatre (500 seats), Lebanon, Tennessee.
WHITE SHEEP. (5 reels). Star. Glenii
Tyron. This is a crackerjack picture and
-should please any type of patronage- Great
for the small town. Print good. Tone and
appeal. good. Sunday, yes. Special, no.
All classes in big city. Stephen G. Brenner.
Eagle Theatre, Baltimore, Maryland.
Principal
HELEX'S B.ABIES. (Principal). Star.
Baby Peggy. Ran it for two days, more
December 12, 1925
MOVING PICTURE WORLD
581
second day than first. Everybody seemed
to like it. Notliing: big, but there is some-
thing- about it that takes. Tone, good. Sun-
day, yes. Special, no. Appeal, ninety per
cent. Town and country class town of 1.500.
Admission 15-25. O. G. Odell, Odelphi Thea-
tre (400 seats), Hughesville, Pennsylvania.
HELEN'S BABIES. (Principal). Star,
Baby Peggy. If you have an off night and
do not expect much business just play this.
It will please the kids and that is all. Tone,
good. Sunday, yes. Special, no. Railroad
class and miners town of 3,000. Admission
10-35. Giles Master, Strand Theatre (700
seats), Gallup, New Mexico.
Producers* DisU Corp
ANOTHER SCANDAL. (8 reels). Star,
Lois Wilson. A very good picture with lots
of good acting and a good cast. Tone and
appeal. good. Sunday, yes. Special, no.
Working class city of 13,500. Admission 10-
15. G. M. Bertling, Favorite Theatre (168
seats), Piqua, Ohio.
ANOTHER MAN'S WIFE. (5 reels). Star
cast. Sure knockout. Book it and cash In
on it. F. E. Carney, Star Theatre, Marked
Tree, Arkansas.
B.VRIIARA FRIETCHIE. (7,179 feet. Star.
Florence Vidor. Splendid picture for schools.
Historical element good. P. W. Harnly,
Senior High School, Grand Island, Nebraska.
BEYOND THE BORDER. Star cast.
Knockout western. All Carey's sure bets.
F. E. Carney, Star Theatre, Marked Tree.
Arkansas.
CHALK M.VRKS. (6,000 feet). Star cast.
Just an ordinary program picture that should
be run as such. Special, no. Appeal, seventy
per cent. Industrial class town of 6.000.
Admission 10-30. L.. O. Davis, Virginia The-
atre (600 seats). Hazard, Kentucky.
CHARLIE'S AUNT. (7,245 feet. Star cast.
A good farce comedy. Pleased all. More
comments of favorable nature than any pic-
ture played lately. R. S. Helnring, Liberty
Theatre, Marysville, Kansas. _
CHARLIBl'S AUNT. (7,245 feet). Star cast.
A knockout. Best long comedy we ever had.
Play it and be glad. Charles B. Dean, Em-
press Theatre, Leeds, North Dakota.
COMING OF AMOS. Star cast. Very good
little picture and will appeal to majority
of audience. Picture seemed to please. Mor-
ris L. Abrams, New Theatre (400 seats), Lake
City, South Carolina.
ON THE THRESHOLD. Star cast. Melo-
drama devoid of action. Poorly acted except
by veteran Waltham. Will "get by" in the
woods. E. V. Hanegan, K. of C. Theatre,
Oteen, Norfh Carolina.
SEVEN D.-VYS. Star cast. Good, enter-
taining, very laughable. Big. Great comedy.
piiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin^
I They have to be written — they |
I have to be mailed — they have to |
I be typewritten here — then sent to |
I the printer and set up in type — |
I and all this takes some time, that's |
I clear. |
I So, don't hold a grouch if tips |
I don't see light the minute they're |
I dropped in the mail — they'll go to |
I "Our Gang" as soon as they can, |
I and so — send them on without |
I I
I KEEP TIPS COMING! j
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiN
well acted, j. Ti. Russell, Washington Thea-
tre, Maysville, Kentucky.
United Artists
HIS MAJESTY THE AMERICAN. Star,
Douglas Fairbanks. A very nice entertain-
ing story with much humor and overdone
gestures. Reminds one of a home talent
pantomime of some grand and glorious song.
I'd like to see maybe Reginald Denny or
Johnny Hines in this story. It's old. Tone,
maybe. Sunday and special, no. Appeal,
eighty-five per cent. All classes town of
3,500. Admission 15-30. Henry W. Nauman,
Moose Theatre (700 seats), Elizabethtown,
Pennsylvania.
LITTLE ANNIE ROONEY. (8,500 feet).
Star, Mary Pickford. For two years I, like
many otliers, especially the smaller towns,
have protested and crabbed against Mary
appearing in the' velvet and laces roles that
catered mostly to high-brows. Now after
a long absence of Mary in the role that
made her famous (I have played every single
one she ever made), she comes to us as the
Mary of old and she's remade. Back again
as "America's Sweetheait," the idol of old
and young. I had seen "Annie Rooney" be-
fore playing it and knew it would go over.
Had stiff local opposition the first night, but
the balance went over with a "bang," and
what pleased me most of all was the record
breaking kid matinee which was the best in
years, beating "The Freshman" by yards
and three downs to go. When Mary gets
back In the good graces of Young America
you can bet she's In. Many Thanks, Mary,
and come again in this type of story that
made you "America's Sweetheart." Mr. Joe
Hewitt, Strand Theatre, Robinson, Illinois.
Universal
HUNCHBACK OF NOTRE DAME. (11,000
feet). 'Star, Lon Chaney. A picture that I
enjoyed but the people here didn't like it.
Those that came the first night knocked it
so hard nobody came the second night. Story
too complicated for our crowd. Didn't do
film rental. Tone, good. Sunday and special,
ye.=. Appeal, ten per cent. here. Farmers
town of 400. Admission 10-25. Ross S.
King, Opera House (225 seats), Barnes City,
Iowa.
LET 'ER BUCK. Star, Hoot Gibson. Just
the type of story for Gibson. Lots of action
and plenty of comedy and will sure stand
'em in line at the box-offlce. Print good.
Special, yes. Great appeal. Big city. Stephen
G. Brenner, Eagle Theatre, Baltimore, Mar.v-
land.
ACE OF SPADES. Star, William Desmond.
Absolutely the best serial I have used for a
number of months. Have used only two epi-
sodes but they are both above the average.
Tone and appeal, good. Sunday, yes. Special,
no. Rural class town of 1,500. Admission
10-30. I. I. Kennedy, Electric Theatre, Glas-
gow, Missouri.
TAMING THE WEST. (5,304 feet). Star,
Hoot Gibson. A very fine western from Hoot.
Pleased everyone who came out. Tone, okay.
R. L. Nowell, Idlehour Theatre, Monroe.
Georgia.
Vitagraph
MYSTERY OF LOST RANCH. Star, Pete
Morrison. Morrison is getting to be very
popular here and is making better westerns
than he did before. Print good. Good ap-
peal. All classes in big city. Stephen G.
Brenner, Eagle Theatre, Baltimore, Mary-
land.
Warner Brothers
GOLD DIGGERS. (6,500 feet). Star, Hope
Hampton. Have seen lots better stars but
the story is an okay one. Belasco usually
puts a show across and this one is no ex-
ception. Clever titles are a great help. A
Warner's Classic that isn't too classic. Tone,
fair. Sunday and special, no. Appeal,
ninety per cent. All classes town of 3,500.
Admission 15-30. Henry W. Nauman, Moose
Theatre (700 seats), Elizabethtown, Penn-
sylvania.
Independents
ACE OF THE CACTUS RANCH. (State
Rig-ht). Star, Art Mix. A fair western
with a good story but with misleading ad-
\eriising. Tone, fair. Sunday and special,
no. Appeal, seventy per cent. Oil class
town of 700. Admission 10-25. G. M. Tockey,
Dixie Theatre, Wynona, Oklahoma.
BATTLING BREWSTER. (State Rig-ht).
Star, Franklin Farnum. This is a very good
serial, but has not the punch that some other
serials have. Oil class town of 700. Ad-
mission 10-25. George M. Tockey, Dixie
Theatre, Wynona, Oklahoma.
fiiiiinnnmoiuiiiniiiiiniiiiiiiiiiiiiiiniiiiiiniiiiiM
I Tear Out Send Along A Straight From tkc i
g Fellow Exhibitors: Being an exhibitor myself, I appreciate what help comes from ni l T t> 8
g dependable picture tips, so I'm sending "Our Gang" the subjoined dope on the oflOli'ClCT' AVC/jOft I
I feature and surrounding program I've run. When Van sends me a report blank I'll 1
1 send more tips. Here's the starter: I
Title Producer Star
My report
With it I ran (Short Subjects) and
My tip on these is:
f My name Theatre i
I City State Class I draw |
iMiiMininwMinnMiMRintuffli^
Quick Reterence Picture Chart
c}fandij, Compact Ir^ormaiion to Help Ijoa u/Lth Ijour Bookings, Shoujinq: Jitle^Stan
dijpt ofStorif, Date ofMouiru^ J^tcture World JkvleiD, and Tootaqe on Current Jilms
ARROW
Kind o< Picture
Primrou Path (Clara Bow) Melodrama Oct.
Teisie (May McAvoy) Comedy Oct.
Wandering Firea (all-star) Drama Oct.
Children of the Wbirland (all-atar) Crook melodrama Oct.
Unnamed Woman (Leah Baird)... Society drama Oct.
Subatitute Wife (Norak) Domestic drama Oct.
ASSOCIATED EXHIBITORS
Review. Feet
1925
3.. 6.840
10.. 6.800
17.. 6,300
17.. 6.500
24.. 6.300
31.. e,sga
Never Say Die (MacLean) dximedy of thrilli Sep.
East oi Broadway (O. Moore) Police dram* Nov.
Price of a Party (H. Ford) Modem drama ..Oct.
Barriers Barned Away ...Spectacle Dec.
Il Love EverythinK? Sf^x melo Nov.
Sattling Bunyan (Barry) Comedy-dr Dte.
'Greateat Love of AU (Beban) Drama Jan.
Bad Company (Tearle) Society drama Jan.
Introduce Me (Douglas MacLean) .Comedy thrilla Ifar.
Sky Raider (Logan) Drama
Back to Life (Patay Ruth Miller) Drama Feb.
Manhattan Madneti (Dempaey-Taylor),.. Action melodriama Aug.
Under the Rouge (Percy-T. Moore) Crook drama Aug.
Hia Buddy's Wife (Glenn Hunter) Sentiment drama Aug.
Headlines (Alice Joyce) ...Sacrifice drama Aug.
Fifty-Fifty (Hampton-L. Barrymore) Drama , Aug.
Keep Smiling (Monty Banks) Comedy Aug.
Caraille of Barbary Coast (O. Moore-Busch) Drama Aug.
Never Weaken (Harold Lloyd) Reiasned comedy Aug.
CHADWICK PICTURES CORP.
1924
13.. 5,803
22.. S.785
18.. 5,315
27.. 6.236
IS.. 6,000
27.. 4,718
192S
17.. 6,486
24.. 5.551
a.. 6,710
6,638
28.. 5.628
1.. 5,580
1.. 6,055
1.. 5,226
1.. 5,600
1.. S.S31
1.. 5,460
1.. 5,3Ce
1.. 3,000
I Am the Man (L. Barry mor«) &>m. mela
Flattery (Bowers) ..Political dr.
1924
Not. 1.. 7,608
Nov. 8.. 6,00(1
1925
Tomboy (Devore-Rawlinson) Melodramatic com Jan. 3.. 6.000
Midnight Girl (Lila Lee)... Drama Mar. 2>.. MOO
Wizard of Or (Larry Semon) Slapstick com Apr. 2S.. 6.300
Man of Iron (L. Barrymore) Drama July 4.. 6,200
American Pluck (G. Walsh) Action melodrama July II.. 5,900
Unchastened Woman (T^eda Bara) Domestic drama
Some Pun'kins (Chas. Ray) Rural com. -dr
Prince of Broadway (G. Walsh) Action romance ...■•*■,•■.
The Bells (L. Barrymore) Drama
Perfect (Hown (Larry Semon) Typical comedy
Wne Blond (G. Wslshl Act ion rotnance
Paint and Powder (E. Hammerstein) Staee Hfe drama Oct. 17.. 7,000
EDUCATIONAL FILM CORP.
1925
Don't Pinch (Bobby Vernon) Comedy Apr. 25.. 2,00P
Dome Doctor (Larry Senun) Comedy Apr. 2S.. 1008
Village School Hodge-Podge May 2.. 1.000
Wide Awake (Liga Conley) Mermaid comedy May 2.. 2.000
King Cotton Hamilton comedy May 9.. SJM
Dragon Alley Juvenile comedy May 9.. 2.0W
Rock Bottom (Bowes) Cameo comedy May 9.. IM
Tender Feet (Hiers) Hiers comedy May W.. 2,000
Kind of Picture
Fares Please (St. John) Mermaid com. ...
Only a Country Laaa Novelty
Wild Waves Ctmeo comedy .
Balto's Race to Nome... Special
Curses (St. John) Comedy
Hello Goodbye (0>oley) Mermaid comedy
Keview. Fecr
... May
... May
...May
....May
....May
. . .. ....May
Two Poor Fish Hurd cartoon ..May
Earth's Other Half Hodge-Podge June
Fun's Fun (Bowes) Cameo comedy June
Clodhopper (Larry Semon) Comedy June
Air Tight (Vemoo) Christie comedy June
Going Great Mermaid comedy June
Wake Up (Bowes) Cameo comedy June
Baby Blues Juvenile comedy June
Prop's Dash for Cash Hurd cartoon Tune
Call a Cop CThristie comedy June
Oh. Bridget (Walter Hiers) Hiers comedy...., June
Mexican Melody Hodge-Podge June
Never Fear (Bowes- Vance) Comedy July
Lewis-Mann Bout Magazine July
Bobby Bumps & Co Hurd cartoon July
Below Zero (Lige Conley) Mermand comedy July
Permit Me (Bowes) Comedy July
Waiting (Hamilton) Hamilton comedy July
Hot and Heavy (Eddie Nelson) Mermaid comedy July
Travel Treasures Hodfre Podge July
Beware Comedy Aug.
I-ook Out Comedy Aug.
Tourist Tuxedo comedy Aug.
Pictorial Proverbs Hodg'e Podge Aug.
Be Careful (Adams) Christie comedy Aug.
Pleasure Bound (Cijoley) J. WTiite prod Aug.
Watch Out (Vernon) Christie comedy Aug.
Felix the Cat Trifles With Time Sullivan cartoon Sep.
Soup to Nuts (Neal Bums) Comedy Sep.
Props and The Spirits Pen and Ink Vaud. .Sep.
Off His Beat (Hiers) Comedy Sep.
Wild Beasts of Borneo Animal special Sep.
Busts into Business Sullivan cartoon Sep
Fair Warnine (St. John) Camedy Sep
The Movies (Lloyd Hamilton) Comedy Sep.
Felix the Cat Trips Thru Toylanl Cartoon Oct.
In Deep (Bowes) Comedy Oct.
A Misfit Sailor (Billy Dooley) Comedy Oct.
Dor Daze (Cliff Bowes) Cameo comedy Oct.
Felix Cat on the Farm Sullivan cartoon Oct.
Who Which? Cameo comedy Oct.
The Story Teller Hodge-Podge Oct.
Maid in Morocco (Lupino Lane) C^jmedy Oct.
Scrambled Eggs Cameo comedy Oct.
Spot Light (Lige Conley) J. White comedy Oct.
Babv Be Good Juvenile comedy Oct.
A Goofy Gob (Dooley) Omedy Oct.
Slippery Feet (Vernon) Cbmedy Oct.
Felix the Cat on the Job Sullivan cartoon Oct.
Knicknacks of Knowledge Hodge-Podge Oct.
Sweet and Pretty (Cliff Bowes) Cameo comedy Nov.
Fire Away (St. John) Mermaid comedy Nov.
Felix, the Cat in the Cold Rush Sullivan cartoon Nov.
(leaning Un (Tohnny Arthur) Comedy Nov.
Hot Feet (Boii'es) Comedy Nov.
Hot Dossrie (Hiers) Comedy Nov.
On EHpe CConley) T. White prod Nov.
Eats Are We=t (Felix-cat) Sullivan cartoon Nov.
Slow Down (Bowes) Comedy Nov.
Framed (Hamilton) Comedy Nov.
Magical Movies Hodge-Podge Nov.
. 2,oai
. 1,00*
. 1,000
. 2,001
. 2.008
. 2,000
. 1,001
. 2,000
. 1,00*
. 2,001
. ten
. 2,000
. 1.000
. 2,000
. 1,000
. 2,000
. 2,001
. 1,00*
. 1,001
. 2,000
. ijm
. 2.000
. 1,000
. 2.000
. 2,000
. l,00t
. 2,000
. 1.000
. a,ooi
. 1,000
. X008
. 2,00)
. 2.000
. 1.000
. 2,000
. 1.000
. 2.001
. 2.000
. 1,000
. 2.000
. 2.000
. 1,001
. I.OOI
. xom
. 1.000
. 1.000
. 1.000
. 1.000
. 2.000
. 1.000
. 2.00B
. ijam
. 2,000
. 2.000
. 1,000
. l.OOD
. l.OOt
. 2.008
, l.OOf
. 2,000
, 1.000
2.000
2.000
1.000
1.000
2.000
1,000
|HniiiiiiiiiiiiNiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!iiiiiiiiiiiiiiiiiiiiiiiiiiiiii|{|^
innniiinnniiMinnniiiiiiiiiiiiniiiiiinniiniminiinm^^^^
About That Buck We're Shelling Out
WE'RE getting a good kick out of handing over a dollar for any major error that one of you folks
writes us to point out. The letters are coming along often enough to show that you're taking
real interest in helping us make this the most accurate Chart being published.
But, remember this, please! — Major errors, such as wrong feature footage. A parenthesis left oflF after
a star name — or a release eliminated as we do cut them out at top of list when we add new releases — those
aren't major errors. They don't work any hardship on exhibitors.
Last week we got three different letters from exhibitors — glad to get 'em. They brought out the point
that Paramount's "Golden Princess" footage was away out. One said correct footage was "less than 7,000"
— another gave it from an exchsuige measurement as 6,400, and the third had it 6,502.
So you see, prints differ SOME in different places — BUT — these boys will get the buck because we were
away up around 8,000, as we got it with the information published with the review of that film. But it shows
you that minor differences are bound to occur — just wise us up when they're REAL ERRORS.
Oh, yes — the New York Paramount office gives tfaat footage on "Golden Princess" as 6,546.
aiiiiinnnimuiiiiiiimnriiiiMniiinimiiiiiniiiiinniniiiiiiiiiiiniiiuiiiiiiiiiii^
December 12, 1925
MOVING PICTURE WORLD
583
FILM BOOKING OFFICES OF AMERICA
Kind of Picture
Review. Feet
1925
No-GuB Man (Lefty Flynn) Outdoor melo. Jan. 17.. 4,522
Flashing Spurs (Bob Custer) Outdoor melo Jan. 24.. 5,068
Youth and Adventure (R. Talmadge) Outdoor melo Jan. 24.. 5,525
Sleeping Cutie Go-Getteri Jan. 31.. 2,000
Midnight Molly (Evelyn Brent) Crook drama Feb. ?.. 6,000
Range Terror (Bob Custer) Western Feb. 14.. 4^
Cloud Rider (Al Wilson).., Airplane- thrill Feb. 21.. 5,070
rimmie's Mitlions (R. Talmadge) Athletic-stunti Feb. 28.. 5,167
Parisian Nights (Hammerstein-Tellegen).. Drama Mar. 7.. 6,278
Welcome Granger (Vaughn) Pacemakers Mar. 7.. 2,000
Helping Hand (Aubrey) Comedy ....Mar. 7.. 2,000
Sreed of the Border (Lefty Flynn) Western Mar. 14.. 4,930
Love's Bargain (Marjone Daw) Drama Mar. 21.. 6,000
Captain Kidd ....Bray cartoon Mar. 21.. 1,000
Scar Hanan (Yakima Canutt) ..Western Mar. 28.. 6,020
Galloping Vengeance (Bob Custer) Texas Ranger dr Mar. 28.. 5,005
He Who Gets Rapped (Vaughn) Pacemakers Mar. 28.. 2,000
Forbidden Cargo (Evelyn Brent) Melodrama Apr. 4.. 4,850
O. U. West (Lefty Flynn) Western April 11.. 5,000
That Devil Quemado (Thomson) Thrill western Apr. 18.. 4,720
Mcrton of the Goofies Pacemakers Apr. 18.. 2,000
Lilies of the Streets (V. L. Corbin) Hum. Int. melo Apr. 25.. 7,216
White Fang (Strongheart-dog) Drama May 2.. 5,800
Tearing Through (R. Talmadge) Stunt melodr May 9.. 4,714
Great Decide Pacemakers ,May 9.. 2,000
Fast Male Pacemakers .May 9.. 2,000
Texas Bearcat (Bob Custer) .....Western drama May 16.. 4779
Speed Wild (Flynn) Melodrama May 23.. 4,700
Alias Mary Flynn (Brent) Regeneration melo May 30.. 5,550
Drusilla With a Million (Mary Carr) Human Interest dr Tune 6.. 7,391
Fighting Demon (R. Talmadge) Thrill drama June 6.. 5,470
Three Bases East Pacemaker* June 6.. 2,000
White Thunder (Yakima Canutt) Western Juno 13.. 4,550
If Marriage Fails—? (Logan-Brook) Domestic drama June 13.. 6,000
Navy Blue Days (Stan Laurel) Comedy June 13.. 2,000
Bandit's Baby (Fred Thomson) Western comedy drama June 20.. 5,291
Smooth as Satin (Brent) Crook drama July 4, 6,043
Human Tornado (Onutt) Action western July 4.. 4,472
The Bloodhound (Bob Custer) Mounted police July 11.. 4,800
That Man Jack (Bob Custer) Action western July 25.. 5,632
The Sleuth (Stan Laurel) Comedy July 25.. 2,000
What Price Gloria? Pacemakers July 25.. 2.000
Wild Bull's Lair (Fred Thomson) Typical westers Aug. I.. 5,280
Don Coo Coo ((Vaughn-O'Hara) Pacemakera Ang. 8. . 2,000
Dr. Pyckle and Mr. Pride (Laurel) Comedy Atig. 8.. 2,000
Lady Robinhood (Evelyn Brent) Bandit mek>dr. Aug. IS.. 5,580
Isle of Hope (R. Talmadge) Sea-adventure-thrill Sep. 5.. 5.800
Let's Go, Gallaglicr (Tom Tyler) Action western Oct. 10.. 5,182
Keeper of the Bees (all star) Drama Oct. 17.. 6,712
Three Wise Crooks (E. Brent) Crook drama Oct. 17.. 6,074
How the Elephant Got It's Trunk Bray cartoon Oct. 17.. 1,000
Ridin' the Wind (Thomson) Western action dr Oct. 24.. 7,518
Adventures of Marie (Vaughn) Comedy series Oct. 24.. 2,000
Last Edition (Ralph Lewis) Stromberg action Oct. 31.. 6,400
Wall Street Whir (R. Talmadge) Stunt comedy-drama Nov. 7.. 6.000
Mazies Won't Tell Mazie series Nov. 14.. 2,000
Constant Simp Mazie series Nov. 14.. 2,000
Or What Have You? Mazie series Nov. 14.. 2,000
No Man's Law (Custer) Action western Nov. 21.. 4,042
So's Your Old Man Mazie series Nov. 21.. 2,000
All Around Frying Pan (Thomson) Action western Nov. 28.. 5,519
How the Camel Got His Hump ...Bray cartoon Nov. 28.. 1,000
FIRST NATIONAL
Dassmates (R. Barthelmeas)
Christine of the Hungry Heart (Vidor)
Silent Watcher (Glenn Hunter)
Love's Wilderness (Griffith)
(die Tongues (Marmont)
..Drama Nov.
..Drama Nov.
..Drama Oct.
..Drama Dec.
. Comedy-drama Dec.
Sundown (all-star) .Western epic Oct.
The Only Woman (M. Tadmadge) .....Domestic dr. Nov.
Inez from Hollywood (Nilsson- Stone- Astor) Heart interest ...Dec.
Frivolons Sal (O'Brien-Busch- Alexander). . Western melo. Jan.
So Big (C. Moore) Drama Jan.
If I Marry Again (Doris Kenyon) .., Drama Jan.
A Thief in Paradise (Doris Kenyon) Melodrama Jan.
As Man Desire* (Sills-Dana) Melodrama Jan.
Enticement (Mary Astor) Drama Feb.
The Lady (Norma Talmadge) Emotional dr. Feb.
Her Husband's Secret (Moreno-Miller) Sentiment-dr « Feb.
Qoo Vadis (EUnil Jennings) Special Feb.
Lo»t Worid (Cooan Doyle atory) Special Feb.
New Toys (Barthelmess) Comedy-drama Feb.
Playing With Soul* (Jacqueline Logan)... Drama Mar.
One Year to Live (Pringle) Drama '■•r.
Learning to Love (C. Talmadge) Comedy-dr Mar.
Heart of a Siren (La Marr) Drama Mar.
Sally (C Moore-Leon Errol) Stage sucee** Mar.
Declasse (Corinne Griffith) Society dr Apr.
One Way Street (Lyoa-Nil*«on) ...Society dr , Apr.
My Son (Naiimora) Emotional dr Apr.
I Want My Man (Silla-Kenvon) Drama Apr.
HI* Stipreme Moment (B. Sweet) Romantie dr A or.
Chickie (Mackaill) Drama May
Soul Fire (Barthelmeas) .Emotfonal dr. ^May
The Talker (NilasoB-Stoaa) Human Interest dr Vfay
Nece**arT Evil (Lyoa-Dana) Drama ....May
Just a woman fWlndsor-Tearle) ,.l>rama June
Desert Flower (C. Moored ..ComtAj drama June
White Monkey (LaMarr) Society drama June
Making of'O'Mallev fwtl.^ Pblice romjaoce July
Udy Who Lied (Stone-Valli-Naldi) Algerian drmma July
Marriage WWri f Corinne Olffitii) Drama July
Hatf-Wav Giri (Doris Kenyon) Melodrama Aag.
Fine OiXhes (Stone- Marmoat-GHffltk) ....Omedy drama Ang.
Wlad* of Cliince (A. Q. Nn**oa) Klondike drama Aug.
Her Sister From Paris (C. Talmadge) Sprightly comedy iSep.
Live Wire (JoJmny Hlnea) Comedy feature Sep.
THrk Angel (Vllrn* Baaky) Drama Sep.
Granstark (Norma Talmadge) Romance Sep.
Shore Lnve (Barthehne**) Sailor drama Oct.
What Fool* Men (Lewi* Stone) Domestic drama Oct.
1924
29.. 6,965
1.. 7,500
18.. 7,53(1
20.. 6,900
27.. 5,300
25.. 8,041
8.. 6.770
13.. 6,919
1925
17.. 7,307
17. . 8,501
24.. >.-<l'l
24.. 7.231
31.. 7,790
7.. 6,224
14.. 7J»
21.. 6.150
28.. 9,000
28.. 9.7W
2«.. 7,363
7.. 5.W1
7.. 6,060
7.. 6.099
21.. 6700
28.. S,«96
4.. 7.869
4.. 5.600
18.. 6.552
18.. 6.173
25.. 6.5«
».. tya
16.. 8.262
23.. 7.861
23.. 6,307
6.. e.:"*'
13.. 6.837
13.. 6.121
4.. 7,571
18.. 7.I1I
js.. jm
%.. y.sm
15.. tjm
29.. ^.S.M
5.. 7.255
12.. 7,000
19.. 7..311
2f . . 5.900
3.. <.85«
w.. i»n
Kind of Picture lUTiew. Fact
Knockout (Milton Sills) Prizefight drama Oct. 10.. 7,450
Pace That Thrills (Lyon-Astor) Drama Oct. 34.. 6,911
Why Women Love (Blanche Sweet) Sea melodrama Oct. 31.. 6,570
New Commandment (Swect-Lyon) Romantic drama Nov. 7.. 6,980
Beautiful City (Barthelmess) Melodrama Nov. 14.. 6,468
Classified (C. Griffith) Newspaper comedy-dr Nov. 14.. 6,927
Scarlet Saint (Astor-Hughes) Drama Nov. 21.. 6,880
FOX FILM CORP.
1934
The Bull Fight Educational Nov. 15.. 1,000
My Husband's Wive* (Ma*on- Washburn).. Comedy-dr , Nov. 22.. 4,509
Paul Jones, Jr Van Bibber com Nov. 22.. 2,00t
Finger Lakes Instructive Nov. 22.. 1,000
Brass Bowl (Edmund Lowe) Adventure dr Nov. 29.. 5,861
Stolen Sweeties (Monkeys) Comedy Nov. 29.. 2,000
Salt of the Earth Educational Nov. 29.. l,O0t
Gerald Cranston's Lady (James Kirkwood). Domestic dr Dec. 6.. 6,074
Masked Marvel (Parrott) Comedy Dec. 6.. 2,001
The Roughneck (George O'Brien) Melodrama Dec. 13.. 7,619
The Burglar Van Bibber Dec. 13.. 2,000
Man Who Played Square (Jones) Western drama Dec. 20.. 6,700
1925
Deadwood Cx>ach (Mix) Western drama Jan. 10.. 6,346
Dick Turpin (Mix) ..linglish drama Feb. 7.. 6,716
Arizona Romeo (Jones) Western drama Jan. 31.. 4,694
Curiytop (Mason) Melodrama Jan. 10.. 5,828
Gold Heels Race track dr Feb. 7.. 6,(J20
The Dancers , Drama Jan. 24.. 6,556
The Folly of Vanity Dramatic fantasy Feb.. 14.. 5,25*
In Love With Love Comedy drama Jan.' 3.. 5.677
Stardust Trail (Mason) Melodrama Mar. 7.. 4,686
Scuttlers (W.Farnum) Western drama 4,686
Roaring Lions at Home Sunshine com. Jan. 3.. 2,000
Uncommon (Hay Educational Jan. 3.. 1,000
Up On the Farm (Lee Moran) Comedy Jan. 3.. 2,000
The Violin Speaks Educational Jan. 10.. 1,000
Dangerous Curves Comedy Jan. 10.. 2,000
Milk Bottle Bandits Comedy Jan. 10.. 2,000
Ports of Call (E. Lowe) ...Regeneration dr Jan. 24.. 5,500
Sleep Walker (Sid Smith) Comedy Jan. 24... 2,000
Hell-Roaring Range Educational .Jan. 24.. 1,000
Corsica the Beautiful Educational Jan. 31.. 1,000
Nobody Works But Father Slapstick Feb. 7.. 2,000
Trail Rider (Jones) , Western Feb. 21.. 4,752
Man Without a Country (all-star) Special Feb. 28.. 10,000
Scarlet Honeymoon (Shirley Mason) Romantic com.-dr Mar. 14.. 5,080
Mysterious Stranger Comedy Mar. 14.. 2,000
Rider* of the Purple Sage (Mix) Weatem Mar. 21.. S,S78
House of Flicker* Imperial com Mar. 21.. 2,000
Gold and the Girl (Jone*) Western Mar. 28.. 4,512
Amateur Detective Van Bibber Mar. 28.. 2,000
Hunted Woman (Seena Owen-Earl Schenck)Curwood dr Apr. 4.. 4,954
Butterfly Man (Sid Smith) Comedy Apr. 4.. 2,000
From Mars to Munich "arieties" Apr. 4.. 1,000
Marriage in Transit (E. Lowe) Secret service dr April 11.. 4,800
Where the Water* Divide "Varietie*" Apr. 25.. 1,000
Rainbow Trail (Mix) Zane Gray westn. May 2.. 5,251
She Wolves (Rubcns-Mulhall) Drama May 9.. 5,783
Nej>tune's Stepdaughter Comedy May 9.. 2,000
Wings of Youth (Bellamy-(}layton) Modem life dr May 9.. 5,340
Cxmceming Cheese Varieties May 9.. 1,000
Kiss Barrier (Lowe) Romantic drama ...May 23.. 5,000
White Paper Varieties May 23.. 1,000
°apa'* Darling Sunshine comedy May 23.. 2,000
Scandal Proof (Shirley Mason) Drama June 6.. 4,400
Scientific Husband Sunshine comedy June 6.. 2,000
Everyman's Wife (Hammerstein-Rawlin-
son) Domestic drama .... Tune 13.. 4,365
Honeymoon Limited (Lee Moran) Comedy June 13.. 2,000
Lightnin' (all star) Famous atage drama.... Aug. 1.. 8,050
Lucky Horseshoe (Tom Mix) Romantic western Aug. 29.. 5,000
Kentucky Pnde (star cast) Race horse drama Aug. 29.. 6,597
A Business Engagement Helen and Warren Aug. 29.. 2,000
Shoes O. Henry series Aug. 29.. 2,000
Sweet Marie Imperial comedy Aug. 29.. 2.000
The Wrestler Van Bibber Aug. 29.. 2,000
Sky Jumper ', Van Bibber Aug. 29.. 2,000
My Own Carolina Varieties Aug. 29.. 1,000
The West Wind Varieties Aug. 29.. 1,000
The Wheel (H. Ford-Oaire Adams) Human Int. melo. Sep. 5.. 7,264
Big Game Hunter Van Bibber Sep. 5.. 2,000
Havoc (George O'Brien) War drama Sep. 1]., 9,2BS
On the Go (Sid Smith) Comedy Sep. 12.. 2,000
Timber Wolf (Buck Jones) Western com.-dr. Sep 19.. 4,80P
With Pencil, Brush and Chisel Varieties Sep 19.. 1,000
Fighting Heart ((3eorge O'Brien) Prizefight drama Sep. 26.. 6,978
Cuba Steps Out Varieties Sep. 26.. 1,000
Love and Lions Imperial comedy Sep. 26.. 2,000
Thank You (George O'Brien) Comedy-drama Oct. 3.. 6.900
On the Go (Sid Smith) Imperial comedy Oet. 3.. 2.000
Thunder Mountain (Bellamy) Mountain drama Oct. 10. . 7,500
Cloudy Romance Comedy ..^ Oct. 10.. 2,000
The Sky Tribe Magazine Oct. 10.. 1,000
Toiling For Rest Varieties Oct. 10.. 796
Winding Stair (Rubens-Lowe) Romantic melo. Oct. 17.. 7,500
Heart Breaker (Sid Smith) Imperial comedy Oct. 17.. 2.000
Durand of the Bad Lands (Jones) Action western Oct. 34.. 5,844
Everlasting Whisper (Mix) Action-outdoor Oct. 31.. 5,611
Lazybones (Buck Jones) Human intere»t drama Oct. 31.. 7,234
Transients in Arcadia O- Henry story Oct. 31.. 2,OJ0
An Abroad Helen 4 Warren Oct. 31.. 2,000
East Lynne (Rubens-Lowe) Famous play Nov. 7.. 8,975
Peacemakers ". Helen & Warren Nov. 7.. 2.000
When the Door Opened (star cast) Curwood Canadian Nov. 28.. 6,515
Control Yourself (Sid Smith) Imperial comedy Nov. 28.. 2,000
River Nile Varieties Nov. 28.. 1,000
METRO-GOLDWYN-MAYER
1924
Vevelatinn (Dana) Drama Tuly
"ecoll (Blvthe-Hamllton) Drama Tuly 12
Wtne of Youth (all atari Drama July 26
Along Came Suth (Dana) Comedy-dr Aug.
'"rA Lilv (■Beonett-Novarro) Drama Ane. 16.
"dinners in Silk (Menjon-Bovdmaa) Drama Aug. .30
Hree. The Enohantre** (Mnrray) Drama .^ep.
Hi* Hour (Pringle) Drama Sep.
2..
8.7S2
7.ni»
6.805
5.161
6.97"!
S.7.W
13.. 6.8S2
20.. 6,300
584
MOVING PICTURE WORLD
December 12, 1925
tConttnu4d from prtceding pmgt}
Rind of Picture
Kind at Kiciare
KcTiew. Feet
One Night in Rome (L. Taylor) Comedy-dr Sep. 27.. 5383
Navigator (Keaton) Comedy Sep. 13.. —58
Bandolero (all star) Drama Oct. 11.. 6.904
rhe Snob (all star) Drama Nov. 8.. 6,513
He Who Gets Slapped (Cnianey) Drama Nov. IS.. 6,613
Silent Accuser (Peter, the Great) Dog drama Nor. 22.. 5,883
Married Flirts (all-star) Drama Oct. 25 6.7h5
Romola (Lillian Gish) Kamoui novel Dec. 13. .10,875
Greed (Von Stroheim prod.) Special Dec. 20 10.U67
1925
So This Is Marriage (all tUr) Comedy-dr Jan. 3 6.300
Chu Chin- Chow (B. Blythe) Spectacle Feb. 21.. 6,408
Wife of t'.ie Centaur Drama Jan. 17.. 6.586
Dixie Handicap ( Windsor- Keeiun) Drama Jan. 10.. S.WS
Cheaper to Marry (All Star) Drama Feb. M.. 5,921
Excuse Me (Shearer- Nagel) Farce-comedy , Feb. 7.. '),084
Monster (Chaney Olmsted) Weird com -dr Mar. 7.. 6.435
Daddy's Gone a Hunting (Marmont) Pathos drama Mar. 7.. 5.851
Lady of the Night (Norma Shearer) UnHrrworld dr ....Mar. 14.. 5 441
Denial (Claire Windsor) Drama Mar. 21.. 4791
Seven Chances (Keaton) Comedy Mar 28.. 5.113
Confessions of a Queen (Terry-Stone) Mythical romance Apr. 4.. 5.809
Way of a Girl (Boardman) Thrill comedy April 11.. 5,000
Man and Maid (Lew Cody) Elmor Glyn prod Api. 18.. 5,307
Proud Flesh (Eleanor Boardman) Romantic com At»T. 25.. 5,770
Prairie Wife (Rawlinson Devore) Diirncstic dr May 16. 6,487
Zander the Great (Marion Daviea) Human Intcre't May 16. 6,844
Sporting Venus (Sweet) Koinantic drama May 23 . 5.958
White Desert (Windsor O'Malley) Snow-R.R. drama July 18.. 6.464
Pretty l.h'lies ( Piit s Moore - Pennington) .. 1 1 nman int. dr July 25 5.828
Slave of Fashion (Norma Shearer) Drama Aug. 1.. 5.906
Never the Twain Shall Meet (Stewart) South Sea com Aug. 8.. 8.143
Unholy Three (Lon Chaney) Drama Aug. 15.. 6.948
Sun Up (Starke- Nagel) M.niniain tragedy Aug. 29.. 5.819
Merry Widow (Mae Murray) Rom.intic drama Sep. I2..10.0.!7
Mystic (Prinelr-Tearle) F-ike spiritualism Sep. 12.. 5.147
The Circle (E. Boardman) Drawing room comedy Oct. 3.. 5,511
Great Divide (all star) Iiiama Feb. 21. 7811
Rag Man (Cooean) Comrdv-dr Mar. 14.5.908
Reality PHie (Dana) Comedy-dr rir-t 11 1 7'a>
Tower of Lies (Oanev-Shearer) Drama of pathos Oct. 10 .6.849
Exchange of Wives (Boardman Married life com Oct. 17.. 5.."10
Midshipman (Ramon Novarro) Naval com.. drama Oct. 31.. 7.498
Go West muster Keaton) Piirlr«que wr-ti-rn Nov. 7 . 6.2156
Lights of Old Broadway (Davies) Old N. Y. drama Nov. 14.. 6.437
Old Clothes (Coogan) Tyiiical feature Nov. 21.. 5.91S
Bright Lights (Chas. Ray) Type corn-drama Nov. 28.. 6,260
PARAMOUNT
1925
Tomorrow's Love (Ayres) ■ Divorce com-dr Jan. 24.. 5.903
East of Sum (Negri) Drama Jan. 17.. 6.821
Miss Bluebeard (Daniels) ....The stage succei* Feb. 14.. 6,453
Ck>lden Bed (LaRocque) Drama of classes Jan. 31.. 8.584
Man Must Live (Dix) Newspaper romance Feb. 7.. 6.116
Coming Through (Meighan) New type Meigban story.. Feb. 21.. 6.522
The Devil's Cargo (Starke) Drama of Old California .. Feb. 21.. 7,980
Top of the World (Nilsson-Kirkwood) Africa and England Feb. 28.. 7,167
The Swan (Menjoti- Howard) Stage success , Mar. 14.. 5,889
Contraband (Wilson-Noah Beery) Bootleg drama Apr. 4.. 6,773
Madame Sans Gene (Swanson) ....World Famous drama May 2.. 9,994
Thundering Herd (Holt- Wilson) Buffalo stampede Mar. 7.. 7,187
Forty Winks (Dana- Roberts-GriflSth) Comedy Feb. 14.. 6,293
Goose Hangs High (Cruze production) Typical Mar. 21.. 6,186
New Lives for Old (Compsou) Drama Mar. 7.. 6,796
Salome of the Tenements Oetta Goudal)... Drama Mar. 7.. 7,017
Too Many Kisses (Richard Dix) Comedy Mar. 14.. 5,750
Dressmaker From Paris (Leatricc Joy)... Drama Mar. 28.. 7 ?$0
Air Mail (feature cait) ....Melodrama Mar. 28.. UIF
Grass Drama .April 11.. 6,000
Sackcloth and Scarlet (Alice Terry) Drama April 11.. 6,732
Men and Women (Dix) Feature April 11.. « ^Tt
Kilt in the Dark (Menjou) Romantic com Apt 18.. 5,767
Oiarmer (Pola Negri) Romantic dr Apr 18.. 6,076
Code ot the We»t (Moore- Bennett) Westn Rom. com. Apr. 25.. 6,777
Adventure (Moore-Surke Beery) Jack London dr May 2.. 6,603
Crowded Hour (Bebe Daniels) Drama May 9.. 6,iS8
Night Club (Raymond Griffith) Farce-comedy May 16.. 5,721
Shock Punch (Richard Dix) Comedy-drama Hay 23.. 6,151
Welcome Home (Cruze Prod.) Domestic com-dr May 5?.. 5,909
Old Home Week (Meighan) Comedy June 6. 6.780
Any Woman (Star cast) Comedy drama June 13.. 3,963
Little French Girl (Mary Brian) Drama June 13.. 5,628
Are Parents People? (Betty Bronaon) Domestic problem! June 20.. 6,586
Eve's Secret (Betty Compson) Romantic drama June 20.. 6.205
Beggar on Horseback (all sUr) Imaginative June 20.. 6,874
Manicure Girl (Daniels) Drama June 27.. 5.959
Lost— A Wife (Menjou) Sophisticated com July 4.. 6.420
Light of Western Stars (Holt) Vivid west dr July 4.. 6,850
Paths to Paradise (R. Griffith) Whirlwind comedy July 11. 6,741
Grounds for Divorce (Vidor) Drama July 11.. 5,692
Lucky Devil (Richard Dix) Auto race comedy July 18.. 5.935
Night Life of New York (All-ttar) Comedy -drama July 25.. 6.908
Marry Me (Vidor) Small town idyl July 25.. 5.526
Street of Forgotten Men (all star) Bowery drama Aug. 1.. 6.366
Not So Long Ago (Betty Bronaon) Drama Aug. 8.. 6.943
Rugged Water (Lois Wilson) Drama Aug. 8.. 6,015
Trouble With Wives fVidor) Farce comedy Aug. 15.. 6,489
Wild, Wild Susan (Bebe Daniels) Farce comedy Aug. 22.. 5,774
Wild Horse Mesa Oack Holt) Zane- Grey dr Aug. 22.. 7,164
The Wanderer (all star) Prodigal son epic Sep. 5.. 8.173
Man Who Found Himself (Meighan) Crook drama Sep. 5.. 7.298
Coast of Folly (Swanson) Society drama Sep. 12.. 7,001
In the Name of Love (Cortez-Nissen) Comedy drama 5ep. 12.. S,904
(K>lden Princess (Betty Bronson) Bret Harte western Sep 19.. 8.584
Pony Express (Cruze productir* Epic of west Sep. 26. . 9.929
A Son of His Father (Bessie Love) Western drama Dct. 10.. 6.925
A Regular Fellow (R. GrifTith) Typical comedy Oct. 17.. 5.027
Vanishing American (Dix- Wilson) Indian spectacular Oct. 24.. 10.06.1
Flower of the Night (Negri) Drama Oct. 31.. 6.374
Lovers in Quarantine (Daniels) Farce-c'Mnedy Oct. 31.. 6.570
Best People (Star cast) Society comedy Nov. 7.. 5.70U
King on Main Street (Meniou) Comedy Nov. 7.. 6.234
Seven Keys to Baldpate (McLean) G. M. Cohan play Nov. 14.. 6,048
New Brooms (Bessie Love) W. DeMille prod Nov. 14.. 5,443
.^ncient Highway (Holt-Dove) Lumber camp dr Nov. 21.. 7,506
Lord Jim (Marmont) Malay locale dr Nov. 28.. 6,701
Stage Struck (Swanson) Comedy feature Nov. 28.. 6491
PATHE
192S
28..
28..
Plain and Fancy (^irla (Chaa. Chaae)..... .Comedy Feb.
Clean Up Week Terry cartoon ...Feb.
Haunted Honeymoon (Glenn Tryoo) Comedy Feb.
Raspberry Romance (Ben Turpin) Comedy Feb.
Neptune's Nieces Sportligbt Mar.
Basblul Jim (Grave*) Mack Seimett com Mar.
In Dutch , Terry cartoon Uar.
Dog Days • Our Gang Mar.
fcrcy ic;harles Ray) .Typical dr Mar.
Should Husbands Be Watched Comedy .Mar.
Hard Boiled (Chase) .....Comedy Mar.
jungle tiikc Riders Terry cartoon Mar.
bx( use My Glove Spat Family Mar.
Giddap (Billy Bevan) Comedy Mar.
Traps and Trouble* ■ SportJight Mar.
Pie Man lerry cartoon Mar. 21
Zowiel Stereoakopik Mar. 21.
Ai the Zoo Terry cartoon ..Mar.
Is Marriage the Bunk? (Chase) ...Comedy Mar.
P..1U Ootbcs (Langdon) Comedy Mar.
Sailor Papa (Tryon> Comedy Mar.
Breaking the Ice (Graves) Comedy Apr,
Luve Bug Our Gang Apr.
Housing shortage Terry cartoon Apr.
Marridgc Circus (Turpin) Sennett com April 11.
Had Boy (Chase) Comedy April 11.
Arc Husbands Human? (Findlayson) (Zomedy April 11.
Sunken Silver (Ray-Miller) Serial Apr. 18
Lion's Whiskers Sennett com Apr.
Hold My Baby (Glenn Tryon) Comedy Apr.
S-O-S Terry cartoon Apr.
Adventures of Adenoid Terry cartoon Apr.
Deep Stuff Terry cartuon Apr.
Beauty Spots Sportlight Apr.
Remember When (Langdon) Comedy Apr.
Shuoiin' Injuns ....Our Gang com May
Big Red Kiding Hood (Chase) Comedy May
Sporting Judgment ..Sportlight May
He Who Gets Smacked Sennett comedy .-May
Permanent Waves 'Terry cartoon May
l/ooking For Sally (Chaae) Comedy May
Griel in Bagdad Comedy May
Darkest Africa Terry cartoon May
Wild Papa Spat Family May
Skinners in Silk Seruett com. Mav
Fast Worker Terry cartoon May
Luna-cy Stereoskopik May
Tell it to a Policeman (Tryon) Comedy May
Sure Mike (Martha Sleeper) Comedy May
Echoes From the Alps Terry cartoon May
Good Morning Nurse... Sennett comedy May
"DuHc Ranch" Days Sportlight May
Ask Grandma Our Gang comedy May
What Price Goofy? (Chas. Chaae) Comedy June
Horace Greeley, Jr. (Langdon) Burlesque lune
The Runt Terry cartoon June
Royal Four-flush Spat Family June 13.
Super-Hooper-Dyne Lizzies Sennett comedy June 13.
Riders of the Kitchen Range Comedy June 13.
End of the World Terry cartoon Tune 13.
Thundering Landlords (Tryon) Comedy Tune 20.
Twinkle-Twinkle Sportlight June 20.
Runaway Balloon Terry cartoon June 20
Play Ball (Allene Kay-MiUer) Serial June 27.
Oflicial Officers Our C^ng com June 27.
In the Grease (Jim Findlayson) Comedy Tune 2f
Animal Celebrities Sportlight June
Isn't Life Terrible? (diate) Comedy July
Wine, Women_ and Song Terry cartoon July
28..
7..
7..
7..
7..
14..
14..
14..
14..
21..
21..
21..
Chasing the Chaser (Findlayaon) Comedy
Sherlock Sleuth (Stone) Star comedy ...
The White Wing's Bride (Langdon) Comedy
Oughl Stereoskopik ...
I^.Tming How Sportlight
Dad.'y Goes a-Gmnting (Tryon) Comedy
Sneek'-ng Beezers Sennett comedy
For Lo -e of a Gal Terry cartoon .
When Were Men Terry cartoon
..Ju
:|u
July
The Fresh.'>an (Harold Lloyd) College romedv Tulv
-July
•July
Boys Will b» Boys Our Gang comedy
Cupid's Boots v'»ravc8) Comedy
Why Kids Leavt Home Sportlight July
Bugvilte Field Day Terry cartoon July
A Vara About Yam Terry cartoon Aug.
Tee for Two (Alice Day) Sennett comedy Aug.
Innocent Husbands (Chaae) Comedy Aug.
Kivalina of the Ice I.ands tiskimo life July
Bubbles Terry cartoon Aug.
Iron Nag Sennett comedy Aug.
SUms of Swat Sportlight Aug.
Tame Men and Wild Women (A. Stone) Comedy Aug. 15.
Lucky Stars (H Langdon) Comedy Aug. 22.
Mary, Queen of Tots Our (Jang Aug. 22.
^ven Aires of Sport Sportlight Aug. 15.
Bnfter Fingers (Bevan) Comedy Aug. 29.,
Cold Turkey (Alice Day) Comedy Aug. 29.
The Window Wa»hers Terry cartoon Aug. 29.,
Over the Plate Terry cartoon Aug. 29.
A Runaway Taxi Sfereoskopiki Sep. 5.
Barrier Busters Sportlight 5»ep. S.
Barnyard Follies Terry cartoon .Sep. S.
Wild West (J. Mulhall-H. Ferguson) Circus serial Sep. 12..
No Father to Guide Him (Chase) Comedy Sep. M.
Madame Sans Jane (Findlayson) Comedy Sep. IJ.
tlgly Duckling Terry cartoon ."^ep 19.
SJnmewhere in Somewhere Comedy of war zone .''ep 19..
Big Kick (Engle-Mohan) Fight comedy Sep. 26.
Your Own Back Yard Our Gang 5y!p. 26.
Hungry Hounds Terry cartoon Sep. 26.
Nuts and Squirrels Terry cartoon .Sep. 26.
Moonlight and Koses (Clyde Cook) Comedy Oct. 3.
Outings for All Sportlight Oct. J.
I-ion and the Monkey Terry cartoon Jet. .».
Caretaker's Daughter (Chase) Comedy Oct. 10
Hero Wins Terry cartoon Oct. 10
1,000
1,0UC
2,OU0
2,000
1,000
2,000
1,000
2,000
6,000
1,000
2,000
1,000
2,oat
2,M
l.M
i.»et
1.001
i,oo>
1.001
a,oa(
2.0M
2,000
2,000
1.000
2.001
2,001
1,000
lOep
2,000
2,000
1.000
1,000
1,000
1,000
2,000
2,000
1,000
1,000
2,000
1,000
. 2.011)
1,000
1,000
. 2,000
. 2,000
. 1,000
. 1,0U0
. 2,000
1.000
1,000
2.000
1.000
2.000
2,000
2.000
1.000
. 2.000
. 2,000
. 1,000
. 1,000
. 2,000
. 1,000
. 1,00(
10 CP.
2,000
1,000
. 1,000
. 2,000
. 1,000
. 1,000
, 2.000
. 2.000
. 1,000
. ifim
. 2.000
. 2,000
. i.m
. 1.000
. 6.883
. 2,000
. 2.000
. 1.000
. 1.000
1,000
2,000
2.000
. 5.7no
. 1.000
. 2.000
. 1.000
, 1000
. 2.000
. l.ont
. tooo
. 2.000
. 2.000
. 1.000
. 1.000
. 1.000
. 1.000
. 1.000
10 ep.
. 1000
. 2.nt*)
. 1.000
. 2.000
. 1.000
. 2.000
. 1.000
. i.onn
2,000
l.fW)
. I.ono
. 2.000
. i.oon
December 12, 1925
MOVING PICTURE WORLD
585
Kind of Picture
Review, rcct
10..
10..
17..
17.
17.
17.
24.
24.
24.
24.
31..
31..
31..
7..
7..
14..
Love and Kisses (Alice Day) Sennett comedy Oct.
Solid Ivory (Mohan-Engle) Comedy Oct.
aever Feet Sportlight Oct.
Cuckoo Love (Tryon) Comedy Oct.
Good Morning, Madam (Graves) Comedy ,....Uct.
Air Coo\ti Terry cartoon Oct.
All Wool (Earl Mohan) Roach comedy Oct.
Qoser than a Brother Terry cartoon Oct.
A Punch in the Nose Roach comedy Oct.
A Sweet Pickle Sennett comedy Uct.
Dangerous Curves Behind Sennett comedy Oct.
Better Movies Our Gang Oct.
Wild Cats of Paris Terry cartoon Oct.
Honor System Terry comedy Nov.
Should Sailors Marry (Cook) Comedy Nov.
Amundsen Polar Flight Spec.alette Nov.
Papa, Be Good (Tryon) Comedy Nov. 2 .
Soapsuds Lady (Alice Day) Comedy Nov. 21.
Great Open Spaces "="if°" o^.'
Uneasy Three (Chase) Roach prod Nov. 28.
Take Your Time (Graves) lefrj- cartoon Nov. 21.
More Mice Than Brains lerr, cartoon Nov. 21.
Laughing Ladies (star cast) Comedy Nov. 21.
A Day's Outing Terry cartoon......... Nov. a.
Garden of Gethsemane Pilgrimage of Palestine.... Nov. 28.
Walloping Wonders Sportlight Nov. 28.
PRINCIPAL PICTURES
Uiten Letter (aU-«t»r) Comedy-dram« May
Daring Youth (Daniels) Comedy-drama May
Daughters of Pleasure (Prevost) Drama May
Masked Dancer (H. Chadwick) ...Mystery drama May
Good Bad Boy (Joe Butterworth) Comedy-drama June
CapUin January (Baby Peggy) Sea story July
Helen's Babies (Baby Peggy) Comedy-drama
Mine With Iron Door (all-star) Adventure drama Dec.
2,000
1,000
. 1,000
. 2,000
. 2,000
. 1,000
. 1,000
. 1,000
. 2,000
. 2,000
. 2,000
. 2,000
. 1,000
1,000
2.000
2,683
. 2,000
. 2,000
. 1,000
. 1,000
. 2,000
. 2.000
. l.OOO
. 2,000
. 1,000
. 1,000
1924
10.. 6,242
17.. 5,975
24.. 6,000
31.. 4,987
7.. 5,198
12.. 6,194
Kc- Creation of Brian Kent
.Drama Mar.
27.. 7,800
1925
14.. 6,878
PRODUCERS DISTRIBUTING CORP.
1924
Lightning Rider (Oirey) Western Jun.
What Shall I Do? (MackailJ) Drama J«n- f»--
Legend of Hollywood (Marmont) Drama J»n- l" '
tVelcome Stranger (Vidor) Comedy-dr Oct. 25..
Barbara Frietchie (Vidor) Civ. War dr Oct. 11..
Roaring Rails (Carey) Railway dr Oct. 25..
Another Scandal (Lois Wilson) ...Sex theme . . Nov. 1..
Another Man's Wife (Lee-Kirkwood) Drama
Trouping With Ellen (H. Chadwick) Comedy-dr
Reckless Romance (Star cast) Comedy feature Nov. 22..
jiren of Seville (Dean) Drama Nov. 29..
1925
Chorus Lady (Livingston) Omedy-dr Feb. 21..
Cafe in Cairo (Dean) Drama Mar. 28..
Flaming Forties (Carey) Western
The Mirage (Vidor) Drama
Let Women Alone (CMalley-Hawley) Drama
Soft Shoea (Carey) Western
Charley's Aunt (Syd Chaplin) farce-comedy Feb. 21..
Her Market Value (Ayrea) Drama
Girl of Gold (Vidor) Drama
On the Threshold (all-iUr) Drama
Beyond the Border (Carey) Western
Beauty and the Bad Man (Star) Western
Friendly Enemies (Weber & Fields) Comedy dr May 16.
Crimson Runner (Priscilla Dean) Stromberg melo June 13..
Silent Sanderson (Carey) Cattle— gold fields Juna20..
Stop Flirting (all star) Light comedy June 27..
Beauty and the Bad Man (Mabel Ballm) .. Drama July 4..
Awful Truth (Agnes Ayrea) Light comedy July 11..
Texas Trail (Carey) Typical western
July 18..
Private Affairs (Hulette) Character dratna Aug. 1..
Hell's Highroad (Leatrice Joy) Love drama Sep. 12.,
Seven Days (Lillian Rich) Comedy feature Sep. 12..
Coming of Amos (Rod LaRoque) Comedy-drama Sep 19..
Without Mercy (Vera Reynolds) Drama
Prairie Pirate (Harry Carey) Western
People vs. Nancy Preston Underworld drama
Simon, the Jester (O'Brien Rich) Comedy-drama
Road to Yesterday (Schildkraut) Spectacular drama
Man from Red Gulch (Carey) Western
Wedding Song (Leatrice Joy) South sea drama
Madame Lucy (Julian Eltinge) Farce-comedy
OflF the Highway (W.V, Monsr) Ph-ama Oct. 3.
Simon the Jester (O'Brien-Rich) Locke story Nov. 28.
6.000
6,000
5,414
6,618
7.179
5,753
7,000
5,015
6,452
5,530
6,724
6,020
5,656
5.770
5,770
5,620
7 ?«'
5,931
4,%9
4,469
. 6,288
4,775
4,841
5,161
5,794
5.917
4,720
6,132
6,084
6,974
5,077
7.fi41
6,168
B. P. SCHULBERG PROD.
.Dec.
Triflers (Busch-Mayo) Paris soc. dr
Capital Punishment (Clara Bow) Prison dr Jan.
Boomerang ((Tiara Bow) Comedy-dr Mar.
Parasite (Bellamy-Moore-Washbum) Drama Jan.
Mansion of Aching Hearts (all-ttar) Melodrama Mar.
Stra=»*t (Star tast) Drama May
Faint Perfume (Seena Owen) Romantic drama June 27..
My Lady's Lips (Oara Bow) Crook drama July 25..
Parisian Love (CHara Bow) Apache drama Aug. 15..
Girl Who Wouldn't Work (De La Motte) Modern drama Aug. 22..
Plastic Age (Bow-Ki»»hl College story Oct. 10..
The Other Woman's Story (Calhoun) Mystery drama Oct. 31..
1924
27
1925
24..
21..
31..
14..
9.
Kind ol Picture Review Fe«.
TRUART FILM CORPORATION
Passionate Youth Society drama 5,80U
Marrying Money Society drama 5,800
Dollar Down Society drama 5,800
Age of Indiscretion Drama 5,800
"Where the Worst Begins" Comedy drama 5,800
The Hurricane Drama 5,800
Salvage Drama 5,800
Romance Road Drama 5,800
The Fighting Cub Newspaper drama 5,80«
NOVELTY SERIES
Three in Exile 5,800
The Wild Girl 5,800
Pals 5,808
The Silent Witness ■ 5,800
UNITED ARTISTS
1925
Salvation Hunters (Von Sternberg prod.). Symbolical dr Feb. 14.. 5,930
fhiel of Bagdad (D. Fairbanks) Fantasy Mar. 29. .12,000
America (Grithth prod.) Historical drama Mar. 8.. 11,442
Waking Up the Town (J. Pickford-Shearer;Loiiicdy dr April II *JM
Don y. Son of Zorro (D. Fairbanks) Typical Fairbanks June 27.. 11.000
Sally of the Sawdust (Dempster) D. W. Griffith prod Aug. 15.. 9,500
(Jold Rush (Chaplin) A Dramatic comedy Aug. 29.. 8,535
Wild Justice (Peter the Great) Dog melodrama Aug. 29.. 5.K86
Little Annie Rooney (Pickford) Typical "Mary" Oct. 31..
Eagle (Rudolph Valentino) Romantic drama Nov. 21.. 6.756
Stella Dallas (star cast) Mother-love drama Nov. 28. .10,157
6,626
5.950
6714
5.140
6,147
6,107
6,228
6(m
6,324
5.979
6.4RS
6,080
TIFFANY PRODUCTIONS, INC.
192S
Souls for Sables Society drama Sep 5.. 6.500
The Sporting Chance Racing drama 6,500
Lightning Drama 6.500
Morals for Men Society drama 6.50.J
■The Lodge in the Wildrrnesa Drama
Morganson's Finish » Drama
Tale of a Vanisihing People Drama
The Travis Cup Tirama
The Wrong Oat rirama
The Dumb Head Drama
The Life of a Woman Drara»
6.500
6.500
6.500
6.500
6..'!fl0
6.500
6.500
UNIVERSAL
1925
Rolling Stones (Chaa. Puffy) "Fat man" com May 23..
Love Sick (Lake) bwrrt lb comedy May 23..
The Teaser (LaPlante-O'Malley) Comedy-drama May 30,..
olick Articles (Karr-Engle) Century comedy May 3U, ..
Locked Out Sweet 16 comedy May 30..
I'll Show You the Town (Denny) Comedy June 6..
Nobody Wins Sweet 16 Comedy June 6..
Showdown (Art Acord) Mustang western June 6..
Price of Pleasure (Valli-Kerry) Romantic drama June 13..
Speak Freely (Edna Manan) Century comedy June 13..
Nearly Rich ((Thas. Puffy) Fat man comedy June 13..
Kicked About (Eddie (Jordon) Century comedy June 13..
Siege (Valli-O'Brien) Drama June 20..
Gridiron Gertie (Wiley) Century comedy -June 20..
Queen of the Roundup (Ed Cobb) Mustang western June 20..
Outlaw (Perrin-Lorraine) Mustang western June 20..
Dog Biscuits .Sweet 16 comedy June 20..
Ice Cold Sweet 16 comeay June 20..
Heart Trouble Sweet 16 com July 25..
Dry Up (Jack Singleton) Ontury com July 25..
White Outlaw (Hoxie) Western June 27..
Nicely Rewarded (CThas. Puffy) Comedy „ June 27..
Rough Party (Alt-Karr) Century comedy June 27..
Pronto Kid (Ed Cobb) Mustang western June 27..
Unwelcome (Chas. Puffy) Comedy , June 27..
Plenty of Nerve (Edna Marian) Century comedy July 4..
Beauty and the Bandit (Larkin) Mustang western July
Married Neighbors (Engle-Darlington) Century comedy July
A Lucky Accident (Puffy) Fat man comedy July
Just in Time (Wanda Wiley) Century comedy July
Ropin' Venus (Josir- Sedgwick) Mustang western July
Knockout Man (Perrin-Lorraine) Reissue western July
Little Giant (Hunter- Murphy Comedy July
Discord in "A" Flat Sweet 16 comedy July
Polo Kid (Eddie Gordon) Comedy -. July
Battle of Wits (Josie Sedgwick) Western .Tuly
Goost Woman (Louise Dresser) Drama Aug.
Milky Way (Puffy) Comedy Aug.
Short Pants Sweet 16 comedy Aug.
Paging A Wife (Al Alt) Century comedy Aug.
Fighting Schoolmarm (Sedgwick) Short western Aug.
Home Maker (Alice Joyce-Clove Brook) Domestic drama Aug.
Lorraine of the Lions (Miller-Kerry) Jungle melodr Aug.
Raiders of the North (Larkin) Northwest dr Aug.
After a Reputation (Edna Marian Century comedy Aug.
Greenhorn (CThas. Puffy) Comedy Aug.
A Woman's Faith (Rubens-Marmont) Drama Aug.
Crying For Love (Gordon) Century comedjr Aug.
His New Suit (Arthur Lake) Comedy Aug.
Best Man (Josie Sedgwick) Western Aug. 15.
Circus Cyclone (Art Acord) Western Aug. 22.
Won By Law (Wanda Wiley) Century comedy Aug. 22.
Speak Easy (Chas. Puffy) Comedy Aug. 22.
Stand Up and Fight (Jack Perrin) Western Aug. 22.
Where Was I? (Reginald Denny) Farce-com-romance Aug. 29
Buster Brown Series Outcault's "kid" »er Aug. 29
Educating Buster Brown Buster Brown Aug.
Buster, Be (Jood Buster Brown Aug.
Perils of the Wilds (Bonomo) Serial Sep.
California Straight Ahead (Denny) Thrill comedy Sep.
Peacock Feathers (J. Logan) Domestic drama .Sep.
Stranded (Edna Marian) Century comedy Sep.
The Party Sweet 16 comedy .Sep.
Dynamite's Daughter (Sedgwick) Mustang western Sep.
Pleasure Bent (Puffy) Fat man comedy Sep.
Call of Courage (Art Acord) Blue Streak western Sep.
Tricked (Cobb) Mustang western Sep.
Fight Within (Larkin) Mnsf.ing western Sep.
Phantom of the Opera (Oaney) Suspense-mystery Kep
Storm Breaker (House Peters) Sea town melo Sep
Westward Ho (Puffy) BUieBird comedy Sep
Too Much Mother-in-Law Century comedy Sep
tTnoIe Tom's Gal Century comedy Sep
Life's Greatest Thrills Snccial Sep
.Sportine Life (Bert Lytell) Melodrama Sep.
One Wild Night CEdwards) Comedy Sep.
Officer No. 13 (Fddie Gordon) Comedy -Sep.
Biifltin' Through (Hnxie) Blue streak western Oct.
Cupid's Victorv fWanda Wiley) Comedy ^J<-t.
the Sea (Puffy'* Comedy Oct.
Calgary Stampede (Hoot Gibson) Thrill western Oct.
1,000
2,000
6,8U0
2,000
1,000
7,400
1,000
2,000
6,618
2,000
1,000
2,000
6,426
2,000
2,000
2,000
1.000
1,000
1. UOO
2.ono
4,850
1,000
2.000
2.000
1.000
2,000
2,000
2.000
1,000
2.000
2,000
2.000
6,8M
1,000
2. ao(
2.000
7.500
1.000
1.000
2.000
2.000
7,735
. 6.700
. 2,000
2,000
1.000
. 6,0Z]
2.000
. i.noo
. 2.000
. 4,397
. 2.000
. 1.000
. 2,000
. 6.630
2,000
2.O00
2.000
10 ep
7.2.18
. 6.747
. 2.000
. 1.000
. 2.000
. 1.000
. 4.061
. 2.000
2.000
8.404
6.064
1.000
. 2.000
2.000
2.000
6.709
i.onn
. 2.000
. 4. loo
. 21^*
1 nnn
. 5.924
586
MOVING PICTURE WORLD
December 12, 1925
jieview.
.Oct. 10..
10..
10..
10..
17..
17..
24
24.
24..
31..
31..
31..
7..
7..
7..
7..
Feet
2.000
2.000
2.000
1.000
1,000
2,000
2.000
2.000
4.738
2.000
2,000
4.800
2.000
1,000
2.000
8,941
2,000
1.000
2,000
5,411
ep
2,000
2,000
1,000
Kind o< Pictnn
Jnst Cowboyi Short western
Taking Chance* Short western Oct.
The Raid Short western Oct.
Green Eyed Monster (Arthur Lake) Comedy Oct.
Absent Minded (Neely Edwards) Bulls-eye com. Oct.
Road from Latigo (E. Cobb) Short western Oct.
Ace of Spades (Desmond) Western chapterpUy Oct.
Nursery Troubles (Edna Marian) Century com«iy Oct.
Shootia' Wild Mustang western Oct.
Hidden Loot (Hoxie) Action western Oct.
Boundary Line (Fred Humes) .Short western Oct.
A Taxi War (Eddie (3ordon) Comedy Oct.
Triple Action (Pete Morrison) Action western Not.
Rustlers From Boulder Canyon Short western Not.
Kick Me Again (Puffy) Comedy Nor.
Oh, Buster Buster Brown Not.
Proud Heart (R. Schildkraut) Father-love dr. Nov. 14.
Two Many Ducks ..Mustang westn-com Nov. 14.
Beware of Your Relatives Bluebird comedy Nov. 14.
A Speedy Marriage.»J Century comedy Nov. 14.
Arizona Sweepstakes (Hoot Gibson) Arizona-Chinatown Nov. 21.
Scarlet Streak (Daugherty-Todd) Adventure serial Nov. 21.
Range Law •«..,.Mustang western Nov. 28.
Scandal Hunters (Alt) Century comedy Nov. 28.
Faint Heart (PuSy) Fat man comedy Nov. 28.
VITAGRAPH
1925
Two Shall Be Bom (Novak-Harlan) Drama
Pampered Youth (Landis-C^lboun) Drama Feb. 21.. 6,640
Redeeming Sin (Nazimova-Tellegen) Apache dr Jan. 31.. 6.227
Fearbound (Diw Welch) Melodrama Feb. 14.. 5700
ride* of Passion Drama May 2.. 6,279
School for WiTes (Tearle-Hohnquiat) Drama April 11.. 6,182
Baree. Sco of Kazan (Stewart) Northern drama May 30.. 6,893
Wildfire (Aileen Pringle) Racing melo June 20.. 6,550
Steele of the Royal Mounted N. W. Drama June 27.. 5.700
Happy Warrior Drama July 18.. 7.86S
Ranger of the Big Pines (K. Harlan) ....Forest Ranker dr Aug. 8.. 7,032
LoTe Hour (H. Ciordon-Fazenda) Melodrama Sep. 12.. 7,036
WARNER BROS.
1924
This Woman (Rich) Society drama Nov. 1.. 7,100
Lover of Camille (all-star) Romantic drama ...i Nov. 29.. 7,180
Dark Swan (Prevost-Blue-Chadwick) Drama Dec. 6.. 6,800
1925
Narrow Street (D. Derore-Matt Moore). . Light comedy Jan. 17.. 6,700
Lighthouse by the Sea (Rin-Tin-Tin) Melodrama Jan. 10.. 6700
Loet Lady (Irene Rich) Social drama Feb. 7.. 6,700
Recompense (Prevoat-Blue) Society drama May 2.. 7,480
On Thin Ice (T. Moore- Edith Roberta) Drama Mar. a.. 7,046
Bridge of Sighs (Dorothy MacKaill) Pathos dr Apr. 4.. 6,694
My Wife and I (Rich) Emotional drama May 30..
Han Without A Conscience (Louis- Rich) .. Drama June 27.. 7,182
How Baxter Butted In (M. Moore-DeTore)Comedy July 4.. 6,592
Woman Hater (Chadwick-Brook) Love drama July 25.. 6,591
Tracked in Snow Country (Rin-Tin-Tln). . North drama Aug. 1.. 7,139
Eve's lover (Kich-Lytell- Louis- Bow) Drama Aug. 8.. 7,237
Kiss Me Agam (Lubitscb prod.) Light comedy Aug. IS.. 6722
Limited Mail (Monte Blue) Railroad melo. Sep. 13.. 7,144
Wife Wbo Wasn't Wanted (Rich) Romantic drama Sep 19.. 6,858
His Majeaty, Bunker Bean (M. Moore) Farce comedy Sep. 26.. 7,291
Below the Line (Rin-Tin-Tin) Dog melodrama Oct. 3.. 6.053
Man on the Box (Syd Oaplin) Farce-comedy Oct. 10.. 7.481
Compromise (1. Rich, C. & Brook) Domestic drama Nov. 7.. 6,789
Red Hot Tires (Monte Blue) Farce comedy Nov. 7.. 5.452
Bobbed Hair (Prevost-Harlan) ; Comedy-melodrama Nov. 14.. 7,817
Rose of the World (P. R. Miller) Human Interest dr Nov. 21.. 7,506
Oash of the Wolves (Rin-Tin-Tin) Curwood dog dr Nov. 28.. 5,519
MISCELLANEOUS
ARTCLASS PICTURES CORP.
1924
iS Bang Buddy (B. Roosevelt) Thrill dr Sep. 20.
lat and Fearless (Buffalo Bill, Jr.) Thrill dr Sep. 27..
alloping Wallace (B. Roosevelt) Thrill western Oct. 11..
Hard Hittin' Hamilton (Buf. Bill, Jr.) Thrill western Oct. 18..
1925
Gold and (Jrit (B. Roosevelt) Thrill dr April 11..
Bringing Home the Bacon (Buffalo Bill) .. Thrill dr
After Sue Days Biblical apec
Deerslayer (J. W. Kerrinn) ~
On the Go (Buffalo Bill, Jr.) Western
4.SO0
4,500
4,700
.5.000
4,650
4,650
10,000
5.000
4.825
4.851
5,000
5.000
, Apr. 4..
Reckless Courage (Buddy Roosevelt) .....Thrill western Uay 2..
Quicker 'N Lightning (Buffalo Bill. Jr.)... Thrill drama June 6..
earin' Loose (Wally Walea) Stunt western June 13..
ASTOR DISTRIBUTING CORPORATION
A Lover's Oath (Novarro) Mekxlrama 5.84S
Business o( Love (Hortoo) Onnedy-drama 6.038
The Shining Adventure (Marmont) Drama 5,126
The Wrongdoers (Barrymore) Melodrama 6,424
BANNER PRODUCTIONS
1924
The Truth About Wives Sherman-Hampton Aug. 2..
The Han Without a Heart Novak-Harlan Aug. 2..
Those Who Judge All star Ang. 2. .
1925
Daughter* Who Pay All star cast May 30..
Wreekare (May AU*oo) Drama Sep. 5..
5,600
6.000
5,700
Sim
5,992
COLUMBIA
1924
Uidnigfat Ezprea* (Hammeratein) Railroad mela .Dec. 6
1925
After Business Honrs (Hammerstein).... Domestic mela July 4..
Danger Signal R R. melodrama
Unwritten Law Drama
Waldorf
Steppin' Out Comedy
Ladies o< Leisure Drama
S. O. S. (Perils of the Sea)
Lure o( the North
Enemy a< Hea Drama
5.967
5.600
5,584
5,535
5,508
Price oL Succaaa.
Scaled lip*
Fate o( a Flirt..
Thrill Hunter ...
Penalty of Jazz ■.
Kind al Picture
..Society drama
Scvicw
Pms
s»5oe
Perfection
Speed Mad 4,442
New Champion 4,470
Great Sensation
Fight to the Finish
Handsome Brute
C C BURR
Average Woman (Pauline Garon) ..Drama , Feb.
Lend Me Your Husband (Kenyon) Drama
Youth for Sale (S. Holmquist) Drama Cict
The Early Bird (Hines) Comedy Dec.
Hay
1934
9..
18..
27..
1925
23..
6,400
6700
6,500
7,000
6709
Crackerjack (Hines) Typical comedy ....
CRANFIELD & CLARK
Let's Go Fishing Holland— scenic Not. 7.. 1,000
GINSBERG DISTRIBUTING CORP.
1925
11..
11..
34..
5,76'
4.89.
5,800
28. .5,679
Love Gamble (Lillian Rich) .Melodrama July
Before Midnight (Wm. Russell) Crook melodrama July
Big Pal (Wm. Russell) Prize fight dr Oct.
GOTHAM PRODUCTIONS
One of the Bravest (R. Lewis) Fire-fighter dr Nov.
INDEPENDENT PICTURES CORP.
1925
Drug-Store Cowboy (F. Famum) Western eom.-dr Feb. J.. 4.J56
Riders of Mystery (BiU Cody) Western May 2.. 5,000
Gambling Fool (F. Famum) Western Hay 9,.. 5.000
Fighting Sheriff (Bill Cody) Western May 23.. 5,000
Border Intrigue (F. Famum) Western May 30.. 5,000
LEE-BRADFORD CORP.
Peari of Love (Leslie) 6,000
Lights of London (Wanda Hawley) 6,000
Passion's Pat'-iway (Estelle Tavlor) 6,000
Unrestrained Youth (Brandon 'Tynan) 6,000
Passionate Adventure Qoyce-Brook) 8,000
Way Down Upon the Swanee River - 6.000
WoUblood (M. (Dayton) 6.000
MADOC SALES CORPORATION
After Marriage (M. Livingston) Marriage drama
Nov. 21.. 4,960
POST SCENICS
Holland Scenic Nov. 7.. 1,000
RAYART
Butterfly Comedica (Qoria Joy)
192S
Super Speed (Reed Howes) Automobile com.-dr Feb. 7.. S,2Z7
Geared to Go (Horwea) Drama S.117
Right Man (Larkin) Drama - 4J7I
Winning a Woman (Perrin-Hill) ..Drama 4,«$
Getting 'Em Right (Larkin) Drama *JUt
Quick Change (Larkin) Drama
Youths Gamble (Howes) Drama
Double Fister (Perrin) Drama
Fear Fighter
Crack O' Dawn
Cioat Otter
Snob Buster (Reed Howes) Action melodr Atig. 23.. 4.970
Cyclone Cavalier (Reed Howes) Action-romance Sep. 36.. 4,928
RED SEAL
My Bonnie ....
Silvery Art (sp
Lands End ...
Through Three
Ko-Ko Packs
Film Facts (1;
1925
Timely novelty (feature).
.July
25..
4J00
. Sep.
5..
1,000
. Sep.
13..
1,000
Ko-Ko Song Cartune
Sep.
13..
1.00*
Sep
19..
2.000
Sep.
26..
1,000
.Sep.
26..
2,000
Sep.
26..
1,000
.Sep.
36..
2,000
17..
1,00»
.Oct.
17..
1.00»
WM. STEINER PROD.
1934
On Probation (Edith Thornton) Drama I>et 13.. S,OO0
Hidden Menace Stunt dr 5.000
Branded a Thief Western 5,0W
Verdict of the Desert Western «7«
Valley of Vanishing Men Western 4,6H
1925
Trouble Buster (Leo Maloney) Western Feb. 21.. 5,00n
SHORT FILMS SYNDICATE
1925
Thirty Years Ago Novelty J^ug. 15.. 1,000
I Remember Pastoral Aug. 15.. 1.000
Mixing in Mexico Bud Fisher cartooa Oct. }7..},0»
invisible Revenge Hutt & Jeff Oct. 31.. 1,000
UFA FILMS, INC.
Siegfried (star cast) Romantic drama Sa*. 13 . 9.1
WINKLER
Jail Bird
1925
.Alice cartoon Oct. Jl.. 1,1
Cthe Theatre oP To-Dau
J S^resentations ^S^roLoqwes '^cMusic
6dited bi^ CoLbti cMarrinma
Bowes Predicts Prologue Demise
THE stage features of the motion picture theatre are
struggling to find a proper niche, one which will re-
main permanent. The stage features are striving to
define themselves in concrete forms tending towards stand-
ardization. It may be that the old order of things will
pass entirely. We have secured the opinions of several
of the leading producers ; some are pessimistic while others
are hopeful. Is the prologue to pass?
In the opinion of Major Edward Bowes, Managing Di-
rector of the Capitol Theatre, who "has also launched suc-
cessfully the presentation on Broadway of "The Merry
Widow" and "The Big Parade," the "atmospheric" prologue
to pictures has outlived its purpose.
"A picture is constructed along elementary dramatic prin-
ciples," maintains the Major, "the same principles on which
a play or a novel is written. The story is begun and un-
folded in its logical sequence of events. How absurd and
incongruous it would be to tear out several pages from
the middle of the book and place it at the beginning! A
novelist does not give an exposition of his story as the pre-
face. Similarly, it would never occur to a dramatic pro-
ducer to preface his play with a motion picture, an en-
tirely foreign and different medium, and reveal the crux of
his climax and his plot. It would be against all laws of
dramatic construction and defeat the very purpose of the
play.
"A picture is built along the same dramatic lines. A
scenario is written and the picture directed according to
the logical development of the story. All elements which
might disclose the plot are carefully concealed until such
time as it suits the dramatic purpose of the director to
reveal them. Each scene has its logical position in the
development of the story.
"The prologue defeats that very purpose. It extracts an
important part of the plot and reveals and destroys the
dramatic effect which the makers of the picture have gone
to great lengths to achieve. The medium of the stage is
different from that of the screen; the tempo, the elements
are entirely foreign ; the whole stage picture is so far
afield from the elements of the motion picture as to make
the contrast appear ludicrous.
"And yet so many exhibitors feel it their duty to give
the picture a prologue. They take a scene in the picture
from its place in the logical development of the story and
attempt to reproduce it and achieve a similar atmosphere
on the stage. With what results ? The physical limitations
of the stage and its accompanying effects, compared with
the wide and far-flung scope of the screen, only serve to
make the prologue appear in the light of a cheap and puny
imitation. The carefully developed climax of the picture
has been revealed and the result is distinctly anti-climatic.
And when the stage scene fades out, it is immediately suc-
ceeded not even by the opening scenes of the picture, which,
according to all rules of dramatic construction, are scenes
of pure atmosphere and exposition, but into a succession
of credit titles and facts in connection with the making of
the picture.
"Pictures are made like any other products of creative
art. They are complete artistic achievements in themselves.
Now and again there comes a picture so colorful, so bril-
liant, so complete and comprehensive, that no prologue
within the confines of the limited stage could hope to con-
vey the spirit and atmosphere of the production. It would
be sheer anti-climax. Such a picture is "The Big Parade,"
where this theory was successfully put to application.
"Music is the logical medium of interpreting the mood
and character of the story, and the music score to "The
Big Parade" by David Mendoza and William Axt of the
Capitol Theatre, was conceived as a musical counterpart
of the motion picture. The picture needed no introduc-
tion; its strength and beauty carried itself. But the scor-
ing received as much attention as the actual making of
the picture. Seventy-five per cent, of the score was original
music — especially composed for the picture by Dr. Axt.
There were 180 separate numbers. No less than 8,340
sheets of music had to be marked and cued.
"No prologue could hope to convey the magnitude and
scope of this production. It could at best only be a cheap
aping of its spirit. Instead, we made of the score a cumu-
lative symphonic treatment of moods and characters. The
music carried the mood of every scene and followed the
action of every character. Each person had his or her
theme which expressed the individuality of that person and
his development.
"This is the special province and contribution of the
exhibitor, and, in my opinion, the way he can best serve
the interest of the motion picture and the motion picture
public."
Hyman Features Seasonal Shorts
TOPICAL short films, fitting special ocsasions, are a
strong point with Edward L. Hyman, managing direc-
tor of the Brooklyn Mark Strand Theatre. One of the
most recent indications of this was the special footage used
for Thanksgiving Week, running about five minutes and
combined with the Topical Review of selected subjects.
James A. Fitzpatrick, producer of the Famous Music
Master Series, produced the Thanksgiving film, setting
forth the creation of Thanksgiving, dates, etc., and dedi-
cating it to the people of Brooklyn. The program carried
the following : "To Our Patrons" — In dedicating these
thoughts to Thanksgiving we extend our sincerest thanks
to you for your patronage and wjsh you al the happiness
of the season, (signed) Edward L. Hyman, managing
director." The Topical Review and the. Thanksgiving film
together ran ten minutes, being the only short subjects of
the program.
As with Thanksgiving, every occasion meriting it has its
special short subject. Hyman as a rule does not go in for
short comedies, the time that would be given to these
being given instead to stage and orchestra numbers. Un-
usual and novelty subjects are used, however, when pos-
sible to get them in. Music films are put on ,with the
musical scores, and never fail to win as much applause as
any other stage number. Plastograms, the third-dimension
movies, nad other novelties are booked in when they will
balance with the remainder of the show.
Rothafel Corrects Report
SL. ROTHAFEL, head of the new Roxy Theatre or-
, ganization has notified us that the report of the en-
gagement of Erno Rappe as musical director for his new
theatre is not authentic. Mr. Rothafel informs the depart-
ment that a conductor for the new theatre has not yet been
signed, although it is rumored that one of the leading sym-
phony directors is being considered.
588
MOVING PICTURE O R L D
December 12, 1925
For a Happy ISJew Year**
These New Year Suggestions, Intended to Make Holiday Business More Interesting
to Patron, Are Offered Herewith for the Consideration of
Showmen Who Stage Prologues
Moving Picture World Presentations — Devised by Colby Harriman
TIE three suggestions which are of-
iered have been devised with the idea
Df giving three distinct treatments for
seasonal presentations. The gayety and
hilarity which characterize the New Year
day may be easily reflected in presentations
and contrast with those of Yuletide. The
suggestions are simple to reproduce and may
be successfully mounted on practdcally any
stage.
1. "NEW YEAR'S EVE"— The scene sug-
gests a balcony overlooking a city sky line.
A cut arch drop may be hung at the cur-
tain line to serve as a frame and masking
piece for the set. A platform should ex-
tend across stage and, dressed with two bal-
ustrades placed at the downstage side of the
platform with an opening at center which
may be filled with a unit of steps. On the
upstage side of the platform a low wall can
be placed ; back of this a sky line which may
be painted on a drop or cutout. This treat-
ment depends upon the area the producer has
at his disposal. A moon box may be used
back of the drop. The background should
be silhouetted in deep blues against a gray
blue sky ; an orange moon hung to contrast
with the sombreness of the background. The
foreground should be highlighted with orange
amber and canary with a green flood on the
cut arch. An effective treatment may be
achieved by this set by hanging a silver
gauze so that it separates the platform from
the background, the house tops being visible
through the gauze. A typical New Year's
revel may be staged in this set. As a bit
of novelty the moon may be so constructed
that the face of its becomes a clock.
2. — "TIME AND THE YEAR"— A large
clock either a constructed set piece or paint-
ed on a drop constitutes the set. The face
of it is painted to represent a clock with
the hands working and the hour approach-
ing twelve. In the center the face of
Father Time appears ; a song may be intro-
duced by him to introduce the twelve girls
whose faces appear back of each figure. The
girls should be made up to represent the
various months of the year, such as 1
o'clock — January ; 2 o'clock — February, etc.
For the big number the girls may appear on
stage and at 12 o'clock the face of Father
Time disappears and in its place the chubby
face of a youngster, while on the background
back of the clock stars appear forming the
figures "1926."
3. "MEMORIES"- This number has been
devised to introduce several novelties. The
singer dressed in white flowing robes ac-
companied by Father Time appears from the
large candle. They are dwarfs in compar-
ison with the surrounding set. A spell is
woven over the scene and through the win-
dow can be seen various characters emulat-
ing some of the outstanding features of the
year. This may consist of repeating some
of the famous song hits; introducing some
characters made up as certain motion pic-
ture stars representing their successes of
the year; also historical characters may be
introduced.
December 12. 1925 M O V I N G P I C T U R E W O R L D 589
rMiiiiiiiiiniiiiiiiiiiiiiiiiiiiiniiiiiiiiiii iiiiiiiiiii iiiiiii i iiiiiiiiiiiniiitiiiiiiiii iiiiiiiiiiiiiniiiiiiii niiiiiiiiiin i hiiiiiih ,||,||,|, ,11,1,1 |||||||„ j , ||„||||||||||| ||,||||||||||||||,|||||||,||, ,|,„ imij ,
Presentations at First Run Theatres
"""'I"'" IIIIIIIIIII""""" I iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiii iiiiirjiiiuiiiiiiijiiiiiiiiiiiiiiiiuiiii nil iiiiiiiiiiiiiiiiiiiiiiiii III! iiiiiiiiiiiiiii 1 iiiiiiiiiiiiiii iiiiiiiiiiii I I II iiiiiiiiiiiiiiiii ,iiiiiiiiiiiii,iiiiiiiiiiiii,iiiiiii„iiiiiii,ii,||| ,111 1,
CAPITOL THEATRE
New York City
(Week Nov. 29th)
Featured Picture: "The Masked Bride"
Another interesting musical program at
the Capitol Theatre keeps pace with the
high standard set by Major Edward Bowes.
The program surrounding the Mae Murray
feature, "The Masked Bride", opens with
the Capitol Grand Orchestra under the baton
of David Mendoza, playing Liszt's "First
Hungarian Rhapsody."
The grpup of Divertissements is divided
into three parts. The first is Caroline
Andrews, who has one of the most arresting
coloratura voices on the current stage, sing-
ing Bishop's "Lo Hear the Gentle Lark".
The second is a solo dance number by Doris
Niles, "Dance de la Gipsy", to music by
Saint-Saens. The final number of the group
is a duet by Marjorie Hercum and Sigurd
Nilssen, "Sometime" by Ted Fieorito.
The Capitol Ballet Corps are seen in
"Harlequinade" from Tchaikowsky's "Sleep-
ing Beauty", staged by Chester Hale. Doris
Nile dances the role of Columbine and is
assisted by Mile. Desha, Alice Delano, Clara
Burke, Mignon Dallet, Ruth Southgate,
Pavla Reiser.
MARK STRAND THEATRE
New York City
{Week Nov. 29th)
Featured Picture: "Clothes Make the Pirate"
Joseph Plunkett presents an auspicious
stage attraction for the surrounding feature,
with the return engagement of Vincent
Lopez, and his orchestra, in five new selec-
tions. Edward Albano is also presented sing-
ing "The Road to Mandalay". (Detailed Re-
view next week.)
MOSQUE THEATRE
Newark, N. J.
{Week Dec. \st)
Featured Picture: "Seven Keys to Baldpate"
Irvin Talbot and his Orchestra offer an
orchestral feature, playing "Concerto in A
Minor," First Movement, by Greig using a
special recording arrangement for the Am-
pico.
Colby Harriman has produced three stage
features which are, \. "A FANTASY OF
SONG," introducing three coloratura so-
pranos, Dorothy Miller, Anne Balthey, and
Beatrice Belkin, singing a special arrange-
ment of "Nightingale" by Alabieff, and
"Chansonette". 2. "THE SIN GODDESS",
presenting Ada Forman, Javanese dancer in
a ceremonial dance, assisted by Fred C.
Chapman, baritone, who renders "Less Than
The Dust." 3. The ROYAL ACCORDION
ORCHESTRA, with Victoria Riegel, dancer
in a group of speceially arranged accordion
selections.
CHICAGO THEATRE
Chicago
{Week Nov. 30//;)
Featured Picture: "The Tower of Lie;;"
Overture : "VVagneriana". Bits from Rich-
ard Wagner's immortal compositions. Chicago
Theatre Orchestra. Direction Adolphe Du-
mont.
Miss Sybil Sanderson Fagan, "The Song
of the Canary."
Edward K. House, at the organ, playing
"Winter Wheezes."
The National Male Quartette with Jeanet
Hall and Hilda Barr in a cycle of harmony
surprises.
HARDING THEATRE
Chicago
{Week Nov. 30th)
Overture : "Orpheus" by Offenbach. Violin
Cadenza by Ralph Ginsburg. Harding
Theatre Orchestra, direction Ben Paley.
Miss Estelle Carey, singing "Giannina Mia"
from "The Firefly" by Friml.
Arthur Gutow, Guest Organist, at the organ.
"Down On The Farm" Ruth Racette, so-
prano Mr. John Griffin, Tenor Wells &
Winthrop, Dancers A. B. Stephenson, Saw
Soloist Jocko The Crow.
UPTOWN THEATRE
Chicago
{Week Nov. 30th)
Featured Picture: "That Royle Girl"
"William Tell," Overture by Rossini, Up-
town Theatre Orchestra, direction H. Leopold
Spitalny. Miriam Klein, Soprano, Georges
Dufranne, Tenor.
Laughs Of The Day, Musical Accompani-
ment; Frank Judnich, Wizard Accompanist.
Jesse Crawford at the organ, playing, "A
Musical Lecture."
Fred Hughes, Tenor, singing, (a) "Macush-
la," (b) "You Forgot to Remember."
TIVOLI THEATRE
Chicago
{Week Nov. 30th)
Featured Picture: "That Royle Girl"
Overture, "II Guarany" by Gomez, Tivoli
Theatre Orchestra, direction Josef Koestner.
Miss Ruth Brewer in a remarkable dem-
onstration of musical versatility.
Milton Charles at the organ, playing, "The
Thanksgiving Spirit."
"The Foam Sprite," Miss Marie Herron,
Soprano, Marie Yurieva, Veceslav Svobode,
dancers.
CAPITOL THEATRE
Chicago
{Week Nov. 30th)
Featured Picture: "The Gold Rush"
Capitol Grand Orchestra, Albert E. Short,
Conductor. Overture : "The Forge In The
Forest," Michaelis. The Unfinished Sym-
phony, Schubert ; (a) Unfinished Symphony,
Ralph Delbridge, Pianoforte, Carl Uterhart,
Violinist, J. Lingerman, Cello; (b) The
Minuet, Mary H. Colburn, Ann Davis and
Emma Teurfs ; (c) Unfinished Symphony;
(d) "The Song Of Love," Romberg, Mar-
jorie Pringlc, Soprano, Orville Rennie, Tenor.
Leo Terry at the organ offers, "Let's Wander
Away." (A special interlude introducing the
"Four Seasons").
Clap Hands Charlie, (a) Blomberg's Alas-
kan Dogs ; (b) Clap Hands Charlie, Sung by
Alvin Frey; (c) The Charlie Chaplins, Mary
H. Colburn, Ann Davis and Emma Teurfs.
BROOKLYN MARK STRAND
THEATRE
(Program from Saturday, Nov. 28 to Friday
Dec. 4)
Devised, staged and lighted by Edward L.
Hyman.
Feature: Richard Bartheliness in
"The Beautiful City"
Star Piano Trio, composed of Serge Bar-
sukoff. Lulu G. Mayer and Alexander Semm-
ler. Selections — "Kirmess," waltz from
"Faust," Badinage (Herbert), and "Nola."
"Rosetime" — "Mighty Lak' a Rose," played
by the Famed Mark Strand Orchestra,
"Rose of Washington Square," a dance by
the ballet corps, "Rose Marie" and "Indian
Love Call," and "Roses of Picardy," as a
duet by soprano and tenor.
Atmospheric Prologue — "Come Back To
Erin," by soprano, "A Frangesa," an Italian
folk song, danced by the ballet, and "O Sole
Mio" by a tenor.
Overture — Selections from Leoncavallo's
"Pagliacci."
RIALTO THEATRE
New York City
(Week Nov. 29th)
Featured Picture: "The Best Bad Man"
Ben Bernie and the Rialto Gang in a
diversified program have Fowler and Tamara.
International Dance Favorites whose per-
formances at George White's Scandals and
at the Casa Lopez have been enthusiastically
received, Irving Kaufman that inimitable
songster, and Marguerite White, whose song
interpretations are something to be remem-
bered, are some of the distinguished artists
in Bernie's offering. Hy. C. Geis at the
Wurlitzer presents a novelty arrangement of
that happy song "I'm Sitting on Top of the
World."
STANLEY THEATRE
Philadelphia
{Week Nov. 23d)
Featured Picture: "Stage Struck"
Organ selections : Overture, "Masaniello"
(Auber). Wm. Klais — Lewis White, at the
Console.
Overture: "Suite From Carmen" (Bizet).
Stanley Symphony Orchestra, Sidney Low-
enstein, Conducting.
Vocal Attraction : Judson House, Tenor.
"For You Alone" (Geehl). "I Hear You
Calling Me" (Marshall).
Musical Divertissement: Mortensen, Wi-
zard of the Dual Pianos. Mortensen Plays
Hardman Pianos.
Dance Divertissement: Martin Ferrerie
and Bunnie.
STAGE SETTINGS
Bunt, painted and installed. Drapery settings
and drapery curtadns. Special sets and drops
for feature pictures.
SCHELL SCENIC STUDIO
COLUMBUS OHIO
QJour Equipment
M Service for you^Jheatre Owrwr'^BaiJjckr^Stujdw--'
Caboraiortf ~ Sxchanqe ixecative ^Jrom yourJncjle
SditecL btj dl. Van Quren, Powell
Fm a Ba-a-a-a-d Reel!
(.Caught in tlie act through the courteous co operation of J. Weinberg of Fox
Exchange and H. Her:og, F. R. A.'s Albermarle Theatre.)
AH-HA-A-A! I have her in my toils! Spare the poor
print ?
Not I ! Not little Desp'rit Desmund Reel. I'm a ba-a-a-d
Reel and I don't care who knows it. One touch of my trusty
derringer and the print is shot !
"Protect the Print?"
This fellow Van comes out and lets the poor, hard-working
print bewail her troubles last week. Chivalrous ! Ah, yes !
But not with me lurking in the background. I'm ba-a-a-d!
I'm rotten to my very shaking core. I'm the one that makes
the projector's gears grind their teeth in despair. I'm the one
that shakes and tears and rips and ravages.
Triumphant and unashamed I stand upon the prostrate,
despoiled print. Show my photograph if you like. I'm not
afraid. None other has ever achieved so great a villainy as I.
I exult. I chortle. I laugh !
Ha — ha — ha — ha — ha, ha, ha, ha, haha!
Oh, I was a goody-boy in my youth. Sunday School texts
were no strangers to me. I closed the text in my protecting
embrace and gave her steadiness and support.
But I got kicked around and banged until my milk of human
kindness curdled. I went bad. And when I got bad — I was
ba-a-a-d !
Now I lie quietly in wait, either in some careless comer of
a "coop" (ha ! who ate you to make ME say projection room?)
— or else in a junk pile in some exchange. And they forget
I'm there until some sweet day my chance comes and I'm
grabbed up and jammed on a rewinder and again I have the
print in my clutches I
Then do I gargle that well known refrain from Treasureless
Island —
"Seventeen patches on a dead reel's chest !
Yo — ho — ho ! and a bottle of cement !"
And well may I carol — for I will shake and rattle and gouge
and slip and bend and quiver and snatch at the film and bind
in the projector — and cackle in glee as I hear them curse the
defenseless print that I have in my fell power.
"Protect the Print!" Ha! Not while I'm in circulation.-
Repair and rejuvenate your projector how you will. Jack
up your inspection as much as you please. But as long as I — I,
the ba-a-a-d reel, can get around — your efforts to protect the
print will be in vain !
There is only one man I fear — and he is the man, whether he
be in an exchange or in a projection room — who has a new reel,
and a strong, sturdy reel, "a goody-goody" reel that hasn't had
time to learn from me — and who kicks me into the back alley
and replaces me with the safe support — curse his interfering!
But as long as there are some who don't care, as long as
the few will keep me working — I glory in my sins.
Look at me ! Shudder at me ! Fear me 1
I'm a ba-a-a-d reel.
Ha — ha — ha — ha — ha, ha, ha, ha, haha!
Protect the Print ! — hahahahaha haha — "
¥Leroism and Equipment
/iTT^IRE!" The cry that can fling a theatre full of people
JP into a fighting, surging maelstrom, a trampling, life-
loving — life-crushing — mob of maniacs !
The real excuse for such a cry — all the elements to cause a
panic, and on a holiday — Thanksgiving ! — existed in the New
York Rialto when the film in a projector showing for private
view caught fire.
Abraham Brenner was in the projection room wnere it
happened. With a bravery that resulted in many burns, we
hope none serious, he left the room only long enough to secure
a fire extinguisher, then went back and fought the fumes and
flames until he won — and the audience packing the theatre never
knew a thing was wrong.
That's HEROISM !
What if the chemicals in that extinguisher had been old :
What if the projection room hadn't been equipped with every
possible device for preventing the spread of fume and flame?
But the Rialto keeps its extinguishers in working condition,
keeps its fire prevention equipment right up to the minute. So
there was a Thanksgiving audience safeguarded and insured
against panic.
That's EQUIPMENT!
Brecher^s Salesman
LEO BRECHER doesn't take a back seat to anybody when
it comes to showmanship — and these days that means
SALESMANSHIP. Mr. Brecher's Plaza Theatre, where
Milton H. Chamberlain is Manager and Director of Advertis-
ing, proves it.
This way ! The Plaza gets out a brochure — an eight page
booklet with cover, neat, well printed, that carried a "Let's
Go to the Movies" on the front, and on the coated stock first-
page a cut of the Plaza marquise and sign and the punch — "Of
COURSE, the Plaza".
The balance of the booklet sells the comfort, courtesy and
facilities for patron-pleasing, with enough cuts to show the
charm and play up the lure.
Mr. Chamberlain keeps his neighborhood in hand, getting
posted on every new tenant moving into any of the numerous
apartment houses or homes in the vicinity — and each such gets
a brochure. At the start, when Mr. Chamberlain first designed
and executed this very attractive mailing piece, ten thousand
went out, first class postage ; more are going out all the time.
That's salesmanship ! Compliments are due Leo Brecher for
his cleverly devised patron-making copy. Mr. Chamberlain has
supplied your equipment with some copies. Want to see one?
December 12, 1925
MOVING PICTURE WORLD
591
More Ahout Fenn-State^s ^^Lab^^
That Builds Patron Allegiance
By Kenneth V. Woodward
(Second Half of Story— Continued
from Last Week.)
HOT and cold water should be available
as well as drainage. The hot and cold
pipes should run into one so that the
temperature of the water can be varied. Any
good carpenter can construct the sink and
when finished it should be coated several
times with some good waterproofing pamt.
The developer is placed in the tray on the
left end of the sink, water in the center tray
and the fixing bath in the tray on the right.
It might be stated here that it is well to
substitute a wooden tray for the fixing
solution instead of the metal one sent out
with the Stineman outfit inasmuch as the
chemicals used in the fixing bath are very
harmful to the metal and will probably cause
chemical reaction. The metal tanks are quite
satisfactory for the developer and the water.
In regard to the chemicals to be used in
the laboratory, I can not think of a more con-
venient method than to use Eastman's No. 16
M. P. developer for the developing agent
and Kodak Acid Fixing Powder for the
fixing solution. Some may disagree with me
on this point, but it must be kept in mind
that the purpose of this article is to simplify
the process as greatly as possible. The No.
16 developer is available in 5 lb. cans. We
take one of these 5 lb. cans and from it rnake
three gallons of stock solution storing it in
gallon bottles. Then, when a subject comes
in to be developed we use 96 ounces of this
solution to two gallons of water— the amount
required in the Steinman tank for the de-
veloping of a 200 ft. reel. It will be observed
that this matter of using the chemicals is
quite inexpensive. We have found that as
high as 1000 ft. can be put through 96 ounces
of the stock solution mixed in the two gal-
lons of water without giving any real harmful
fog from forced development.
Kodak Acid Fixing Bath is a fixing solu-
tion put up in convenient boxes of 1 lb. We
find that by using about 5 lbs. of the Acid
Fixing Bath mixed in three gallons of water
very excellent results are obtained. This
ratio may not be in accordance with the
exact formulas prescribed by laboratory ex-
perts but it gives a maximum amount of
footage with a small amount of chemicals,
works satisfactorily and it seems to me that
this is what the amateur installing his own
laboratory is after. I would advise anyone
contemplating the operation of a small labor-
atory such as I have described to purchase
the large volume called "Motion Picture Pho-
tography" now available at all large book-
stores and camera shops. It contains a
wealth of information along motion picture
camera and laboratory lines and should prove
very helpful to the one about to commence
his own newsreel.
Illustration 8 shows Mr. McCloskey watch-
ing a screening of the newsreel before it is
placed on the screen of the theatre. Fre-
quently scenes are made which need fuller
description, sometimes they are too lengthy
— all of these faults are corrected in this pre-
liminary screening.
The obtaining of suitable subjects for the
local newsreel I have not touched upon as
yet. As I have said briefly before, I believe
that upon this most important matter hinges
At top, sink and tray arrangement,
showing film being placed in fixing
bath; below. Managing Director C.
M. McCloskey of Pern-State Amuse-
ment Co. viewing State News
screening.
the success of our "State News Weekly."
From the time of its inception we have en-
deavored to make it as much like the first-
page of a newspaper as possible and have
confined our efforts to strictly news material.
Your patrons will soon tire of "seeing them-
selves on the screen" but they will never tire
of seeing the news of the community pic-
tured in an interesting manner.
Do not think that by going out and "shoot-
ing" a group of the natives lined up along
the street you have an attraction for your
theatre — they have tired of that long ago.
Go after NEWS events of your community
and present them in an interesting manner.
By interesting manner, we mean to make
your titles live and breathe with the language
used by the experienced newspaper writer in
describing some stirring event. Observe the
current issues of the national news weekly
releases ; notice how their titles seem to
vibrate with news interest. Sometimes, even
though the subject in itself is not so inter-
esting, proper titles well arranged will make
it seem better to the patron than the good
subject poorly arranged.
Speed is another thing which has made
our "State News Weekly" interesting to our
patrons. For instance, several weeks ago an
airplane carrying a pilot and two passengers
was wrecked near here early in the after-
noon and the three killed. As soon as the
newspaper informed us of the event I im-
mediately started for the scene by auto-
mobile, while my assistant commenced mak-
ing titles — that is, setting up the type and
printing the cards. In a little over an hour
I was back to the theatre, my helper had
the title cards all ready and it was but a
matter of another hour to put the film
through the developing processes. Then, at
the six o'clock show that evening the scenes
were flashed on the screen. Imagine the
surprise of the patrons as they sat in the
theatre watching actual pictures of an event
they had just finished reading of in the
local paper at the dinner table! In case cf
fires in nearby towns we always endeavor
to put the pictures on the screen the same
evening. Recently Governor Pinchot made
a hurried visit through the county in which
Uniontown is located. Everyone in town
was interested but few could spend the en-
tire day roaming about the county to see
the governor as he visited the different spots;
in fact, all that energy was unnecessary, for
they knew they would see the pictures of the
complete tour on the screen the same even-
ing I
When the "Around The World Flyers"
passed over Uniontown some time ago we
had a plane ready to take the air with a
cameraman the minute the flyers approached
the city. Some excellent views were ob-
tained and we gave our patrons a real close-
up view of the three ships from the air. Verv
few of them really saw the planes because
of the foggy atmosphere so it may be imag-
ined that "State News" won quite a little
fame for itself by giving State patrons their
only sight of the World Flyers as they passed
over Uniontown. The plane from which we
photographed the pictures was obtained with-
out cost, by giving the flyer quite a little
screen publicity from time to time in con-
nection with an aviation field he operates.
On the screen this week as our State News
Weekly feature we are running a 500 ft.
special of the football game between West
Virginia and Penn-State at Morgantown, W.
Va. Quite a few local people attended the
game and naturally the Uniontown lovers cf
(Continued on next page)
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1
WHY PAY MORE?
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Standard Rolls of 2,000
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Dept. W., SHAMOKIN, PA.
The Union Label if you want it
Have been printinsr Roll Tickets for
10 years and no better can be had at any price.
592
MOVING PICTURE WORLD
December 12, 1925
(Continued from preceding page)
the rugged sport are quite interested in see-
ing the game pictured in a thrilling manner.
When we first commenced work on our
news reel I though the difficult part would
come in obtaining a constant run of suitable
subjects but I find that patrons of the thea-
tre more than take care of this for us ! Jurt
as I am writing this, the physical director
of the local Y. M. C. A. comes in to ask if
we will photograph a swimming contest he
is holding in the near future. So it is nearly
every day — some rooter for the State News
phones in or comes in with a suggestion for
an event and I believe it is all because we
have made our patrons feel that the "State
News Weekly" is a real "go-getter" occupy-
ing practically the same position in the com-
munity as their newspaper.
In closing, if I have neglected any particu-
lar phase of the production of a small-town
news reel, I will be only too glad to give
any exhibitor . ontemplating installing a small
laboratory any information I am able. I am
only too anxious to see more exhibitors try
the local NEWS reel proposition as a real
business booster and institutional advertise-
ment. Address me at Penn-State Amuse-
ment Co., Penn-State Theatre Building,
Uniontown, Pa.
Have any of you folks forgotten to write
in what you want to see dealt with con-
cerning YOUR EQUIPMENT?
StahVs Fourth
ARMISTICE DAY, November 11, was
opening date for Homestead's new the-
atre at Eighth avenue and Ann street. The
theatre will be one of the finest in the coun-
try and rivals East Liberty's proposed new
house. The building was begun last March
under the supervision of Victor A. Rigau-
niont, Pittsburgh architect. It was to have
been completed by Thanksgiving but will be
opened in advance of the date set. The
structure is of brick and tile and represents
an expenditure of approximately $1,000,000.
The capacity is over 1,500. A policy of five
acts of vaudeville and a feature photoplay
will be the rule. Two performances daily,
one in the afternoon, and the other in the
evening. The building is three stories high.
The new house is named after its owner,
John Stahl, who controls all of the picture
theatres in the town, four in number.
Tegu Boys Build
for Better Shows
To GIVE St. Johnsbury, Vermont, better
shows, work has began for the new
theatre at 26 Eastern Ave., which is erected
for John & Andrew Tegu.
The building will be 127 by 56 feet for the
auditorium and 58 by 16 feet for lobby, with
a large stage and dressing rooms for plays
and vaudeville.
Tht structure is of brick and it will seat
1,000; it will cost pretty close to $100,000 and
be ready for business the first part of next
July.
Haynes & Mason of Fitchburg, Mass., are
the architects, and Joseph Bergeron & Co.
of Kcene, N. H., are the general contractor"
Making It Better for
El Dorado Patrons
DOWN in El Dorado, Arkansas, there's an
exhibitor who knows what brings, and
holds, patronage. Equipment of the best!
So he has closed his Rialto Theatre and
is going to remodel, put two Powerlite Re-
flector arcs in and give them a Minusa de
luxe special screen to do their stuff on.
Six hundred new steel, upholstered chairs
will give comfortable seating, and a large,
new pipe organ will provide harmony of the
best sort for the patron. New lobby display
frames to attract; new Fulco film cabinets
for safety in the projection room; that shows
you that the theatre is going to reopen with
the best there is.
And L. B. Clark, the owner and manager
of the Rialto, wanting the best in co-opera-
tion, got it from the Southern Theatre Equip-
ment Co., of Dallas, Texas.
A Correction
In the issue of Moving Picture World for
November 26th in "As They Came Out" the
Albemarle Theatre, Brooklyn, New York,
was named as a Fox theatre. This is not
the fact, as the house, wc are informed, has
not been under that control for the past four
years. It is under the control of the F. R. A.
Oiierating Corporation, of which Mr. A. H.
Schwartz is General Manager. Mr. W. H.
Applcgate, Manager of the Albemarle, kindly
brought the facts to my attention. Excuse.
Smooth, steady power supply
under all conditions of operation
THE simple, compact Actodector unit,
hooked up to your A.C. power line, gives
power for reflector type arcs under all normal
conditions of operation. In spite of being a
small, compact unit that saves space in the
projection room, the Actodector has ample
capacity to carry two arcs during the change-
over period, and it does this without requiring
any adjustments.
Furnished complete with control panel and instru-
ments, ready to set up. Send for your copy of the
Actodector bulletin and see for yourself what this
machine will do.
ROTH BROTHERS & CO.
1412 W. Adams Street, Chicago, 111.
ACTODECTOR
December 12, 1925
MOVING PICTURE WORLD
593
Chicago^s Ambassador Qets ^Em
Through Strong Visual Appeal
WP. McCarthy had a vision— of a
theatre right at the Oak Park sec-
tion of Chicago with class and
equipment that couldn't be touched by any-
thing within miles.
musician of note, who received his musical
training in the Imperial Academy of Music
at Petrograd, Russia and was formerly first-
violinist of the Chicago Opera. The organ-
ist is Haines Jr.
Max Robinson Becomes
Roth Bros* Sales Mgr.
J. -J AX L. ROBINSON was appointed sales
|/\ manager for Roth Brothers & Co.,
manufacturers of electrical machinery, on
November 15, 1925. Mr. Robinson has been
in the Chicago ofifice of Roth Brothers & Co.,
as specialty sales manager for several years.
Mr. Robinson is an authority on Constant
Potential Storage Battery Charging Appara-
tus, and developed the Roth Constant Po-
tential system, one of the first successful
methods for C-P battery charging.
Mr. Robinson was for a number of years
with the Century Electric Company, and Cut-
ler-Hammer Company, representing these
companies in the Kansas City territory.
United Equipping
Over in Brooklyn they're not asleep to the
possibilities for making people like a house
by putting in the best equipment.
The United Theatre, of which Jolson &
Grossman have taken the lease, is being re-
equipped with the latest and best from the
roof to the cellar, so it is said. At any rate
they've put it into the hands of an able best-
picker — Joe Hornstein, of Howells Cine
Equipment Co.
Mr. McCarthy had been a showman, and
even boasts about it — from the days when
he was a "candy butcher." He knows the
game; he appreciates — few men as well —
how much the equipment and the visual ap-
peal of a theatre contributes to the building
up of patronage.
Visions don't always come to be facts. But
this one did. And now Mr. McCarthy, pres-
ident of the M. & H. Theatres Corporation,
has seen his vision snap into reality with the
completion and opening of Chicago's Am-
bassador Theatre — a house that is planned for
the patron, a house in which all patrons (and
there are 2,500 seats ready for them and being
filled by them) get comfort, ease, clear vision
of the screen, good projection, and courtesy
from the attendants.
Imposing as the new theatre looks from
the exterior view-point, the ravishing won-
ders of the architecture of the early Italian
renaissance, after which the Ambassador
auditorium is modelled, has a delightful
aesthetic appeal for even the most blase the-
atrical fan. Grey, gold, rose and old ivory
predominate in the auditorium color scheme,
producing a harmonious effect with never a
suggestion of gaudiness, thus making the
patron feel perfectly at home in this palace
beautiful of the drama.
The policy of clean, wholesome enjoyment,
both from the screen and stage aspect, which
the n'Ew palatial million-dollar Ambassador
theatre at Division street and Mansfield
Ave. has established since its premiere per-
formance Oct. 20, has already earned for it
a large and enthusiastic patronage.
Current photodrama classics of the new
Ambassador theatre are given musical in-
terpretation by a large symphony orchestra
under the direction of Nathan Lcavitt, ;i
Metcalfe Shifts
G. A. Metcalfe has given up his theatre
supply business at 311 Turk street, San Fran-
cisco, and is devoting his attention to elec-
trical contracting, which has been his chief
business for several years.
ROLL — Machine — Coupon
TICKETS
QUALITY— Second to none I
SERVICE Unexcelled— our
LOWEST PRICES will be mailed to
you on request.
State your requirements by mail —
Today I
TRIMOUNT PRESS
LARGEST AMUSEMENT TICKET PRINTERS
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perfect automatic
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$300
Walter Preddey
187 Golden Gate Ave.
San Francisco, Cal.
better Projection
9Ais Department Was fourukd La 1910 bi^ its Sresent Sditor'^
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Better P rojection Pays
Not
Always
to Blame
FROM Chicago comes this very interest-
ing letter*
Dear Brother Richardson: I have In-
tended writing- you for quite a while. At last
here it is, BUT please understand that if you
publish this letter with my name attached, I
will face trouble in at least two directions.
I therefore ask that you use discretion. I've
no objections to the publication of the let-
ter, but under the circumstances, please per-
mit yourself to forget that I have any name
at all.
During the past you have, on several oc-
casions, told some rather cold, and ^ery hard
truths about conditions in the projection field
of this, my "home town." What you have
said was decidedly unpalatable to us here,
as you without a doubt very well knew It
would be. Personally I believe that in the
long run you might have accomplished just
as good, or even better results had you not
used the sledge hammer quite so heavily, but
no man who is honest and who knows the
facts In the case would attempt to deny the
truth of what you said. It also is a fact
that your honesty of purpose was shown
and proven because in every Instance you
named the place and thing you criticised or
praised.
Did Some Good
That your plain speaking did a very con-
siderable amount of good I personally know,
though few of the men would then admit It.
Union labor is very powerful here, and that Is
not altogether an unmixed blessing. I say
that who have been a member of local union
110 for many years, and who hold my union-
ism as equal to any man Jack of them all,
without exception. The trouble with great
power Is that it makes either men or or-
ganizations too ready to just butt through
by sheer weight and force, not always pay-
ing as much attention to right and justice as
would be the case were less power on tap.
Another thing — and this is where you got
our combined nannies for fair — we of 110 are
not accustomed to being openly and ad-
versely criticised. We resent it. To us it Is
a crime that any one would have the GALL,
to get up and land as squarely on your neck
as you did — darn you! It was, I think, more
the fact that you dared say what you did,
that hurt, than it was WHAT you said.
Not Always to Blame
And now, "Rich." I'm t-'oing to set forth a
condition which will tend to prove that, while
we of Chicago may be no angels, tin or other-
wise, still we are not always to blame for
the punk work we get blamed for. We have
troubles of our own. I personally have them
in plenty.
I am faced with a queer situation. My
hours are good. The job I have is one of
the best, as far as pay goes. I am well
treated by the theatre manager, who Is a
pleasant enough sort of chap — except In one
vital particular, which is that he Is the
original one who indented the term tight-
wad. I think the bird saves what he picks
from between his teeth at breakfast and
has It for luncheon.
He has the purchasing of all supplies for
the theatre, or at least nothing can be had
until he has O Kayed the requisition, and
when It comes to persuading him to replace
some worn projector mechanism part — well,
it just simply can't be done, unless the afore-
said part be worn completely and netirely
out, and Is finished and done. It is even
said that he kicks about employees drinking
too often, because It wears the water faucets
out unnecessarily. I won't swear to that,
though I've sworn at him and his ways until
my cuss words are all worn down to a thin
fringe.
Honae Oood
The house Is a good one. The film service
is excellent. The admission Is relatively
high. He demands good projection. In fact
he wants the best there Is. and he Is quite
a critic too. but it Is a literal BATTT^J to get
even the most necessary things from him.
My partner Is a good man, and we both try
to deliver the goods, but just the same we
woudl dread to have you witness the per-
formance sometimes — due wholly and en-
tirely to our lack of proper things to do
with.
Now, Rich, my reason for this letter Is two
fold. First, I want to say to you that you
have many warm friends in this city. Some
of your friends — men whom I know to be
your very real friends — have cussed you long,
loud and deep, at the same time admitting,
when pinned down, that there were Just
grounds for your roasts of Chicago. I
want to ask you to adopt different tactics,
with regard to Chicago at least. Your sledge-
hammer method may. and does bust off some
of the corners, but at the same time It
really does, I think, more harm than good,
because of the fact that it makes men you
could. In the long ruij. do a lot with through
other methods, so d d mad that they just
won't listen to reason, or have anything
whatsoever to do with the man who spanked
them — knowing full well that the spanking
was deserved, mind you.
Sn^r Vs. VInegrar
I ask you to try speaking kindly of our
fair city and getting on friendly terms with
all of us, which I am sure you can do.
The second reason for this letter is to ask
you what is a man to do under the conditions
I have described? I could quit — sure, but
some one must hold the position, and, aside
from the idotic penuriousness of the man-
ager, the job is a mighty comfortable one.
Would you consider the projectionist to
blame it you found a poor show — unk pro-
jection— and knew It was due to the con-
ditions I "enjoy" here?
Managers Must Be "Sold"
No! It is not the fault of the projection-
ist, brother, BUT your inquiry brings up the
thing which I have held to be the one great
BIG job of the projectionist. Possibly it is
a thing which would be impossible of accom-
plishment in this case — possibly it would not.
"DUPLEX WILL PROTECT
THE WOIKIN PRINT"
— and the Duplex Special contains
$62.50 worth of quality equip-
ment for $41.50.
DUPLEX MOTION PICTURE INDUSTRIES, INC.
Dept. W. LONG ISLAND CITY, N. Y.
I don't know! I would be much interested
in knowing exactly how you have tackled the
problem of this case of MANAGERIAL IN-
COMPETENCY. Also I don't know how
susceptible this man may or may not be to
argument. Were I in your place, if a new
part were needed, I would make it my busi-
ness to talk to the man, in a friendly way,
explaining to him that the lack of such part
renewal would operate to the injury of the
show, or possibly sooner or later cause its
entire stoppage; that in any event any injury
to the beauty of the screen image must in-
evitably, in the end, react upon the box office
and cause loss, I would stress the fact that
whereas the renewal part would cost just a
few dollars, the loss at the box office may
extend over many days, and run into possibly
a dozen times the cost of the part. This
would accomplish nothing, probably, until it
had been carried on faithfully and diplo-
matically for quite some time.
I have not the space to expand in explana-
tion of all the details of this phase of mat-
ters, but the really BIG job of many pro-
jectionists is by persistent, continuous, in-
telligently directed effort, to sell the proposi-
tion to the exhibitor or manager that GOOD
PROJECTION PAYS, and that HIGH
GRADE PROJECTION IS AN UTTER IM-
POSSIBILTY UNLESS THE PROJEC-
TION EQUIPMENT BE ITSELF HIGH
GRADE, AND KEPT IN FIRST CLASS
CONDITION.
Always Friendly
As to being friendly with Chicago, why,
Dear Boy, I have NEVER WANTED TO
BE ANYTHING ELSE. Do you suppose
I criticised Local Union 110, and some of its
members, because I wanted to? I certainly
did NOT. To suppose that would be to pre-
sume that I enjoy making powerful enemies,
which I don't. On the occasions you refer
to I saw things which common honesty and
respect for the profession compelled me to
do what I did. I regretted the necessity
I'ar more than you could possibly resent the
publication.
A year or so ago I wrote Tom Malloy a
friendly letter. I even made an offer which
would have inconvenienced me a great deal.
I received just exactly no reply at all. I
wrote again. Still no answer. I then wrote
a letter which he did reply to; courteously
enough, in a way, but nevertheless to the
effect that conditions in Chicago wree no
one's business but Chicago's; also if Local
110 ever thought it could benefit by any-
thing I could offer, I would doubtless be
notified.
In other words I had held out the olive
branch, and its leaves quickly were withered
by the hot wind of scorn Brother Malloy
breathed upon it.
Oh well, I managed to live through it; also
I believe I, being for the moment provoked,
answered somewhat sharply, for which I was
afterward regretful, because of what use to
December 12, 1925
MOVING PICTURE WORLD
595
dignify such foolishness by notice. Had
Malloy replied to my first letter, informing
me that it had been received and tabled, that
would have been entirely allright, but when
even Local 110, or one of its officials, under-
takes to ignore Richardson — well, I will un-
dertake the contract of illustrating to her
that it is one of those things that just can't
be done.
Malloy is, I believe, an able executive.
Local 110 is a large, powerful organization,
but there is this difference : Brother Malloy
is a big man in projection affairs — in Chi-
cago. Local 110 is a power— in Chicago.
That is well. So long as that power is used
wisely and well, I am mighty glad it exists.
However, and I make this statement, NOT to
boast, but just as a plain, every-day state-
ment of FACT: Richardson has a very real
power or influence, in many, many cities and
thousands of towns. That influence extends
literally all over the earth, where the English
language is spoken and motion pictures are
projected. That is just plain FACT, and you
can't laugh it off, either.
When Local 110 gets ready to be friends,
if ever she does, I shall be glad, BUT never
in this wide world will I relinquish the right
to make just, deserved criticism, though you
are perhaps right to the extent that sledge-
hammer criticism has served its purpose, and
may now better be discarded.
L P- A- Has
A Big
Blowout
THE International Projection Associa-
tion feeds itself and has a dance m
Hotel de Swell.
Last Saturday, at an hour when sensible
folk crawl up on the roost and go bye bye to
Slumberland, the Editor and his daughter,
responding to an invitation from the Inter-
national Projection Association, arrived at the
Hotel Astor, to be greeted by a chorus of
"Hello 'Rich' " emanating from something
like two hundred and fifty fair men and brave
women there assembled.
The occasion was the eighth annual affair
held by the organization, of which Alex
Polin is, was and probably always will be
President— also President Polin is Business
Agent of Local Union 306, I.A.T.S.E. & M.P.
M.O., Motion Picture Projectionists of New
York City— by no means a piker's job in it-
self.
The doings consisted of sociability, a din-
ner, banquet or whatever you wish to call it,
with dancing afterward, the said "afterward"
lasting until the roosters, if there were any
near Times Square, would be hunting that
early worm who would not have been eaten
had he, or sh» had sense enough to have
remained in bed until a decent hour.
The affair was a distinct success. It was
one of the most enjoyable of the many pro-
jectionist dinners I have ever attended in
New York City. Everybody was sociable,
and happy too if appearances may be trusted,
which -was, I think — those planning dinners
this winter please take note — mainly because
the coffee served was not too strong.
Plenty of it, but mild. A damned good
idea; stick to it.
At the guest table were : Alex Polin and
wife, Will C. Smith, who acted as Toast-
master (There was no speaking at all, which
was wise. Trying to speak at one of those
j Bluehook School
g Question No. 422 — This is a poser.
1 It is proposed by John Griffith, Ansonia,
g Connecticut. If you ask me, I think
1 he is after the goats of all of us. See
1 how many of you can make the grade
1 with this one. The East and West
1 coast have many times rather prided
1 themselves that they had the best men.
M I'm going to watch, and with some
1 interest, which sends in the most cor-
1 rect answers to this one, compared to
M a rough estimate of the numbers of
1 men in the east and in the west, tak-
g ing the Mississippi river as a dividing
S line. Here is Griffith's question:
E "Conditions are, a screen area of
g 18x13}^ feet, even distribution of light
1 thereon and level projection. Photo-
1 meter test shows a total of 4,860
g lumens of light on the screen surface
1 as a whole. Test plate of photometer
g same kind of surface as screen No. 1,
I table 12, page 260 of Bluebook. Assume
g floor to be level. Ignore difference be-
i tween height of eyes of different per-
g sons and center of screen.
1 "What would be the brilliancy of cen-
g ter of screen, in candle power, to the
M persons walking down a side aisle
1 which runs parallel to the center line
g of the screen, and is forty feet from
1 it, as the following angles to the cen-
I ter of the screen: 20, 30, 40, SO, 60
g and 70 degrees, provided a 27 screen
g surface be used for the experiment?"
g For your information I will say that
g a No. 27 surface is an Idealite, Grade
g 2, screen, the data concerning which
g may be had from tables 12 and 14,
I pages 260 and 263 of the Bluebook.
g I shall certainly expect Brother
g Griffith to present his own answer to
1 this question, and it is tough enough
g that I shall present no other questions
1 this week, except one, Viz:
I Question No. 423 — What is a 'lumen."
g What is the meaning of the term?
g What does it represent?
1 I challenge members of the New
I York City, Washington and Pittsburgh
g chapters of the American Projection
g Society to present correct answers to
1 Brother Griffith's question — a friendly
g challenge, of course.
SPECIAL
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Tour own special Ticket,
any colors, aocurately num-
bered; every roll guaranleed.
Coupon Tlcketi for PtIm
drawinfis; 5.000 for $7.00.
Prompt ihlpmentf. Ca»h
with the order. Get the
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Seat Coupon Tickets, serial or dated.
All tickets must conform to Govern-
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price of adnklailoD and tax paid.
SPECIAL TICKET PRICES
C^^FIv* Thousand '. $3.50
Ten TKouAAnd 6.00
* ' Fliteen Thousand 7.00
'( '' Twenty-fiTe Thousand 9.00
\i, Fifty Thousand 12.50
' One Hundred Thousand 18.00
National Ticket Co. Shamokin, Fa.
affairs is like attempting to play a harp in
a good, lively boiler shop) ; William Canavan
and Harry Sherman, respectively Interna-
tional President and Assistant International
President of the I.A.T.S.E. and M.P.M.O. of
the United States and Canada. F. H. Rich-
ardson and Daughter. "Mike" Campbell,
Supervisor of Projection for Marcus Loew,
and his Wife. Robert Greene, of the De-
partment of Water Supply, Gas and Elec-
tricity of the City of New York, whose hard
and thankless task is to examine applicants
for license to project motion pictures, and
refuse about ninety five percent of the al-
most hundred percent of incompetents who
apply, passing only those who at least know a
little something about the business of pro-
jection, aside from how to thread a projector
and strike an arc. William Rabell, Presi-
dent Independent Movie Supply Company,
Jack Hanley, Chief Projectionist Keith Cir-
cuit. John Loughrin, Chief Clerk Depart-
ment Water Supply, Gas and Electricity. Joe
Hornstein, President and General Manager
Howell Cine Equipment Company, and
"Billy" Click of the same concern, Edward
Byrne, Chief Examiner Local Union 306,
New York City Motion Picture Projection-
ists, whose job is to keep the union politicians
pacified, and at the same time not admit too
much too-punk material to the union — a
darned hard job, if you ask me.
During the evening , Toastmaster Smith
presented to Alex PoHn a beautiful platinum
watch and chain, which friend Polin, I ob-
served, did NOT refuse. It was a really
splendid tribute of friendship.
After dinner Mrs. Harry Levine raised her
lovely voice in song, and for once the as-
sembled multitude grew silent. Mrs. Louis
Weinberger also rendered a beautiful vocal
selection.
Among the two hundred and forty-six
present I made note of the following: The
Misses Lillian, Irving and Redilla Polin,
charming daughters of President Polin. Mr.
A. Horowitz, Recording Secretary L. U. 306
and his wife. Mr. Jack Wolheim, Executive
Board L. U. 306, and his wife. Mr. Louis
Weinberger, Projectionist Embassy Theatre
and his wife. Jack Tillman and Harry Till-
man, Projectionists, Colony Theatre and their
wives. Max Feinberg, Treasurer L. U. 306,
and his wife. James Le Fante, Brooklyn
Business Agent L. U. 306. Dave Engel,
Financial Secretary L. U. 306, and his wife.
Herbert Griffin, General Sales Agent, P. M.
MacGuire, General Advertising Manager and
Joseph Abrams, Equipment Installer of the
Nicholas Power Company. David Garden,
Projectionist Astor Theatre, and his wife!
Joe Kelban, Projectionist Embassy Theatre,
and his wife. Morris Bernard, Chief Pro-
jectionist DeForest Phono Films, and his
wife. Wm. Guth and wife. J. Vandallie and
wife. Simon Terr and wife. Otto Kafka,
President American Projection Society, and
Mrs. Kafka. "Jimmie" Daisey. Tony De-
Mott, Chief Projectionist Gotham Theatre,
and Mrs. De Mott. Mr. and Mrs. Phillip
Lynch. Mr. and Mrs. P. Woolenberger. Mr.
and Mrs. D. Krup. John Monahan. Sam
Slakey and Ben Norton.
GET YOUR COPY NOW
of Richardson's Bluebook of Projection.
Price, Postage Prepaid, $6.00.
CHALMERS PUBLISHING CO,
516 Fifth Ave, New York City.
596
MOVING PICTURE WORLD
December 12. 1925
Bluebook School Answers 397 to 401
Question No. 397 — Of what does every
electric circuit consist, insofar as concerns
electrical action?
G. W. Bennewitz, Sioux Falls, South
Dakota ; W. C. Budge, Springfield Gardens,
Long Island; C. H. Hanover, Burlington,
Iowa; Rodney S. Clark, Lincoln, Maine;
Thoreau and Clark, Vancouver, British
Columbia; Allan R. Gengenbeck, New Or-
leans, Louisiana ; Chas. Colby, Santa Fe, New
Mexico, and G. L. Doe, Chicago, Illinois,
answered correctly. By the way, where is
that old stand-by Al. Fell, Collingswood,
N. }.?
Brother Doe, I think, best sets the matter
forth for publication. He says
An electric circuit, viewed electrically,
consists of a positive and a negative electric
energy, thougli I am not certain this is ex-
actly correct. Perhaps it might be more
nearly correct to say it consists of a positive
energy under tension, or pressure, seekng
to reduce its tension or pressure by reach-
ing a negative conductor which will convey
it back to the power source.
Viewed electrically and mechanically, an
electric circuit consists of (a) a source of
electric power, which may be a generator
or an electrical storage source, (b) A means
by or through which positive electrical
energy may reach the negative side. The
"circuit" may be long and complicated, or
may be merely a few inches in length, reach-
ing from one pole of the power source to
the other.
Put in still another way, an electric cir-
cuit consists of an electric power source,
which always has a positive and a negative
side, and a conductor or conductors by means
of which a controlled amount of electric
energy may pass from positive to negative.
I would like you to give me your com-
ments on this reply. It seems to me that
Brother Doe has put the matter just about
as it is. What do you think? Thoreau and
Clark also put it very well, thus :
An electric circuit consists of a positive
and a negative, an energy producer — gener-
ator, alternator or battery — conductors,
usually copper wires, and resistance in the
form of lamps, motors, heaters and electrical
friction in the circuit itself.
Question No. 398 — Describe a 2-wire sys-
tem and give the points of difference be-
tween it and a 3-wire system.
All those named, plus George Cronin, New
York City, and M. J. Mackenzie, St. Louis,
Missouri, answered this one acceptably.
Hanover says :
Every electric circuit, with the single ex-
ception of the series arc system, consists
of two electrical conductors, namely a posi-
tive and a negative, insofar as has to do
with electrical action. Were a single wire
only one foot long attached, through an in-
candescent lamp, from positive to negative
of a D. C. generator, this would, in effect,
still be true, because up to the lamp the
wire would be positive and beyond the lamp
it would be negative. It would also be true
were the power source an alternator, but
I have named a D. C. machine because put
that way it is the more easily understood.
A circuit may appear to have more than
two wires, as with 3-wire, the single, two
and three phase, four-wire two-phase and
six-wire three-phase circuits, but considered
from the viewpoint of electrical action, these
extra wires merely serve to form extra ad-
ditional complete circuits.
Brother Bennewitz also, replied in essen-
tially the same form, and largely in almost
exactly the same words.
Question No. 399 — Upon what basic prin-
ciple does the 3-wire system operate?
Every one came through, but Bennewitz,
Thoreau and Clark have done exceptionally
well. Bennewitz says:
The basic principle upon which the 3-wire
system operates is that if two electrical
energy delivery devices which have the same
characteristics and E. M. F., be electrically so
connected that they are, in effect, one device
— the positive of one device connected to the
negative of the other device — and a con-
ductor (neutral) be connected to this latter
connection, then the voltage across the neu-
tral and either the conductor connected to
the positive or negative of the combination
not already connected to the neutral, would
be half that as measured across the two
outer conductors, which latter are the true
positive and the true negative of the com-
bination.
Not so bad, brother — not so bad.
Thoreau and Clark put it this way :
The basic principle of the 3-wire system is
that it employs two generators joined in
series, with an electrical conductor, called the
"neutral." connected where the two machines
are connected to each other, so that the po-
tential difference as between the outer ter-
minals of the machines so connected will be
double that of either machine taken sepa-
rately.
A drawing is also supplied, but that is, I
think, unnecessary.
Gengenbeck puts it thus:
The basic principle upon which the 3-wlre
system operates is that the higher the volt-
age employed, the less the amperage neces-
sary to supply a given horsepower, hence
with high voltage more power may be con-
veyed on wires of given size. The 3-wir.?
system, which is in effect two electric gen-
erators coupled in series, with a wire from
each outer terminal and a single wire from
the central connection where the 'positive
of one machine is joined to the negative
of the other, called the neutral, so that the
voltage of one (either) machine may be used,
or the combined series voltage (double that
of either machine separately) may be used.
The effect is that of two complete 2-wiro
systems, with one of the wires entirely eli-
minated, hence constriiction and maintenance
cost reduced to that extent.
By golly, I guess, after all, friend Gengen-
beck wins the sapphire studded crown (try
and get it!) on this one. Did not realize
how really good his answer was until I
wrote it out. Budge and Clark did very well
also.
Question No. 400 — Explain what the neu-
tral wire is, and how it operates.
Budge says:
In a 3-wire system when we wish to use
the voltage and current of and from a sepa-
rate power producing unit of the system,
the neutral wire must form one side of the
circuit. The neutral wire may be either
the positive or negative of the circuit we
shall use, since it is connected to the positive
of one of the power units of the system,
and to the negative of the other.
Bennewitz answers thus :
The neutral is what might be called the
'•balance wire" of the system. When the load
on either side of the system is equally bal-
anced, the neutral carries no current at all
between the generators and the first power
using unit, and the system is, in effect, a
straight 220 volt (usually the voltage of the
system is 110 and 220 volts, though it may
be more or less, and sometimes Is 220 and
440) system.
Perfect balance seldom, if ever, obtains
in practice, however, and when the balance
is not perfect, the neutral wire carries cur-
rent equal to the amperage difference In the
load on the two sides. Hence the real pur-
pose of the third wire (neutral) is to pro-
tect the electrical energy consuming devices
designed for half the voltage of the outside
wires from having excessive current forced
through them by the -higher voltage of th<j
outside conductors, thus enabling us to con-
nect lamps, motors, etc., which operate at
half the voltage of the true positive and
negative of the system to either "side" of
the system, with assurance that they will
operate successfully, and without harm on
what amounts to 220 volts pressure.
Good enough. Brother Bennewitz. I would
add a remark of Doe to this. He set forth
in effect, what you have said, and then added :
If the lamps, motors or other power con-
suming devices were connected in series
without the protection of the third, neutral
wire, then if some of them were shut off
on one side and not on the other, those re-
maining on the low load side would have
the amperage used by those cut oft forced
through them, in addition to their own nor-
mal amperage, and would, if the overload be
too great, be quickly burned out.
Bennewitz's answer, together with Doe's
addition, seems to be about as complete as
we could wish, so that's that. Thoreau and
Clark also did well, but used a diagram to
illustrate, and while their answer is good,
still it is no more enlightening that Benne-
witz's reply, with which no cut is required.
Question No. 401 — Is it practical to operate
a projection arc lamp from a series arc light-
ing system?
Hanovtr says:
No. and the projectionist foolish enough
to try it would probably put entire system
temporarily out of business, besides running
a large juicy chance of getting himself
severely shocked or possibly killed, for the
series arc system carries about fifty volts
for each lamp connected to It. In effect one
wire leaves the generator positive terminal,
makes a loop, long or short, and connects to
the negative of the generator. Into this
single wire all lamps are connected, in series
with each other of course, and whatever
amperage one lamp carries is pumped through
them all, one after the other, by the gene-
rator, which naturally must supply additional
voltage for each lamp so connected sufficient
to overcome the resistance of that lamp.
If we have twenty lamps, each requiring
fifty volts to overcome its resistnace, and
put say 25 amperes through it, then there
must be a total of twenty amperes of cur-
rent, and 1,000 volts for the twenty lamps,
since 50 x 20 = 1,000, and when the attempt
is made to connect a projection lamp in:o
that particular combination — well, I think
you can see the prcbable results, without
wasting time and space in speculation.
The answer is "It can't be done, to which
I would add, out of charity for my brother
projectionists, don't try it until you are all
ready to take up (A) Harp playing, or (B)
entreing uprn an existence whica is said to
bo very tropical, and your entrance therein
would probably be quite reasonably warm —
1.000 volts? : c ■ ? ; , ending in • • • galore!
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December 12, 1925
MOVING PICTURE WORLD
597
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MOVING PICTURE WORLD
December 12, 1925
You know in advance
Pictures printed on Eastman Positive
Film carry the photographic quality of
the negative through to the screen.
It takes but a moment to check up
—a glance in the margin tells the story. |
When you see the black-lettered identi-
fication "Eastman" "Kodak" you know in
advance that the picture will screen with
the brilliancy your audiences expect.
EASTMAN KODAK COMPANY
ROCHESTER, NEW YORK
I
MOVING PICTURE WORLD
MOVING PICTURE WORLD
Hal Roach
presents
in
Charley Chase
HIS WOODEN
WEDDING"
two parts
Thus he spoke, that lover bold.
"N'ever shall my love grow cold;
^'ou're my girl and I'm your man.
Test my love, howe'er you can."
At the altar came his shame.
And the villain was to blame.
"Listen, buddie. this I beg,
Bridie's got a wooden leg!"
Is a wooden leg a valid excuse for a man to desert his bride
at the altar?
W'liat a question! What a situation! What a riot of a
comedy?
Pafh6comedy
TBAOI ^ARK
F. RICHARD JONES
Snfervisint Direcltr
xhibitors Seek Affilia^m
Moving^ Picture
VOL. 77, No. 7
DECEMBER 19, 1925
PRICE 25 CENTS
5/ JJ-
(j^aramount
(j^idutes
■^^d^^5u^rS> icVu RES I
Published by CHALMERS PUBLISHING COMPANY 51lw'"/jR"Kcr/v
6i»Ure(J 4» second cUt» matter June 17, 1906, at the Poit Office at New York, N. Y., under the act o( March 3. 1879. Print,.fi w»i.i., ti
December 19, 1925 MOILING PICTURE WORLD 603
(T^uxunount's
OOARANTEE
ofBIGncniRES
from NOW
1926
604
MOVING PICTURE WORLD
December 19, 1925
TomNOWtiU NEW YEAR'S
D. W. GRIFFITH'S
SENSATION ! "That Royle Girl"
The Jazz Epic with Carol Dempster, W. C. Fields, Harrison Ford, James Kirkwood
GLORIA SWANSON'S
Record-Smashing "Stage Struck"
Now in its fourth week on Broadway, New York — A Clean-up everywhere
J. M. Barrie's Herbert Brenon Betty Bronson
production ("Peter Pan")
"A KISS FOR CINDERELLA"
Playing Day and Date New Year's Week at 250 Leading Theatres
"THE AMERICAN VENUS"
The 15- Karat Beauty Exploitation Special with Esther Ralston,
Lawrence Gray, Ford Sterling, Miss America and 75 bathing girls
Frank Tuttle Production. Big National Tie-ups.
JAMES CRUZE '^IV/T A A.T"VTT? /^T TTIVT^' By Fannie Hurst
LIBERTY MAGAZINE iVlx\i>| i\| U 1 i\| What publicity !
RAYMOND
GRIFFITH
in "Hands Up"!
with Marion Nixon
Peter B. Kyne's
"Enchanted
Hill"
Irvin Willat Production
William de Mille
production
BEBE DANIELS
in
"The Splendid Crime"
December 19, 1925 MOVING PICTURE WORLD 605
(Released February -August 1926)
HAROLD LLOYD
His First Paramount Release. Produced by Harold Lloyd Corporation
Two Great Road Shows Now
Available:
ZANE GREY'S
"Vanishing American'
RAOUL WALSH'S
"THE mNDERER"
The Broadway Dramatic Triumph
"Dancing Mothers"
With Conway Tearle, Alice Joyce,
Clara Bow, and Donald Keith
Herbert Brenon Production
Parisian Comedy Special !
"The Grand Duchess
and the Waiter"
Adolphe Menjou — Florence Vidor
George M. Cohan's Stage Comedy Smash
"The Song and Dance
■Vl"^^?? Tom Moore, Bessie Love
and all-star cast
Herbert Brenon Production
Arthur Train's Dynamic Novel!
"The Blind Goddess"
Victor Fleming Production
Raymond Griffith
in an elaborate comedy special
"FRESH PAINT"
Screaming Surprise Special !
"Behind the Front"
W allace Beery, Raymond Hatton, Mary Brian
The Sunny Side of the War
THE SENSATIONAL NEW STAR!
W.C. Fields in "IT'S THE
OLD ARMY GAME"
with Clara Bow
ALLAN DWAN SPECIAL
"SEA HORSES"
Florence Vidor, Jack Holt, Noah Beery,
George Bancroft, Lawrence Gray
Mighty Spectacular Drama!
"The Rainmaker"
With Bessie Love
Edward Sutherland Production
606
MOVING PICTURE WORLD
December 19. 1925
^"■^ 18 Showman's Specials
GLORIA SWAN SON in "Tamed"
By Fannie Hurst
Frank Tuttle Production. Gowns. Drama. Love. Lavish Effects. Lawrence Gray and Big Cast
THOMAS MEIGHAN in "The New Klondike"
With Lila Lee— A Roaring Florida Comedy by RING LARDNER
POLA NEGRI in "The Peacock Parade" and
Two Smashing Hits! "Crossroads of the World''
DOUGLAS MacLEAN in "That's My Baby"
Doug's best — and we don't mean maybe!
ADOLPHE MENJOU in "I'll See You Tonight"
With Greta Nissen, Louise Brooks, Chester Conklin. Directed by Malcolm St. Clair
BEBE DANIELS in deluxe Comedy Specials
"Miss Brewster's Millions" and "The Palm Beach Girl
With Ford Sterling. Directed by Clarence Badger
RICHARD DIX in
Two Big Comedies "TAKE A CHANCE'
and "LET'S GET MARRIED"
THESE LAVISH ALL-STAR SPECIALS!
"THE LUCKY LADY"
Faoul Vlalsh Production
with "The Wanderer" cast
"VOLCANO!"
Bebe Daniels. Ricardo Cortez.
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Prodncfion
ZANE GREY'S
"The Deer Drive"
"Desert Gold"
These Unique Attractions Already Tested at the Box Office
"MOANA of The Epic of a Nation
"GRASS"
the South Seas''
Parisian Hit
"The Secret Spring
William de Mille production of the $13,500 Prize Novel "WILD GEESE"
December 19, 1925
MOVING PICTURE WORLD
607
and NOWin{neJaiation-
AFAILGBOIIP,
exceeding ifonr fimdest dreams
AND THUS Paramount presents •
its greatest program of ALL-BIG pictures
for release from now till next Fall. And a
guaranteed gold-bond promise of the most
amazing 1926 Fall group youVe ever seen
or heard of I
No small program pictures to play this
Spring. No reduced admissions. No bad
weeks or alibis. Instead —
/ ONE SMASHINQ HIT AFTER
THE OTHER IF YOU BOOK
CPoiwnount
CpictuteSy
608
MOVING PICTURE WORLD
December 19, 1925
THl
iflYl
POCKET SIZE
^EXACTLY AS SHOWN]
This fine leatherette EXHIBITORS
Date Book Free to all exhibitors
whether they book F. B. O. product
or not. Your simple request using
the coupon below, fiUed out,
signed and sent in will bring
you one of these books, as a
little Xmas remembrance
from F. B. O.
Exact pocket size. The
most complete Date
Book ever issued.
Use the Coupon.
Fitm Booking
Offices
Dept. 14, 15«0
Broadway,
New York City
F. B.
FILM BOOKING OFFICES
OF AMERICA, INC.
Our Creed
1. Service Above Everything
2. Hi^h Powered Shoivmanship
3. Pictures that Make Money
4. Bwc Office Values
todOil^'^ mm
WILL SEND YOU A COPY OF
THIS BOOK BY RETURN MAIL
iMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiif iiataaifnalttiitaiiiltii
Film Booking Offices,
Dept. 14, 1560 Broadway, New York City
Gentlemen:
I saw your ad in offering your new
leatherette 1926 pocket size Exhibitors' Date Book.
I would like to have a copy.
Yours truly,
Sign Here
Theatre Name
City State
lllllllllllllllllllllllllillMIIIIIIIIIIIIIIIIIIIIIKIIiailllllllllMIII
Cbuld not have picked
better picture
J charaL, Oth''!
TEC
Aai iva.. ^^^^^
FREDA.MILLER
Pres. FarWest Theatres
Inc.
"BWcOMa
received at
"'<""> h ihe date /;«
AM
w.e,
-I?!egrsrrn
f " noin oiih — '■
•PPears after the ,h."l'^ 'vmbolfi
22l5£i?PPeari„o iV."".;^?"? by fhel
00 a/I
•Cecil B.DEMiLLE's ^^^11^?^
P ROD UC^pCT I ON m~
RELEASED BY
PRODUCERS DISTKIBUTINC
CORPORATION
F. C. MUNROE. Pr«id.nl . RAYMOND PAWLEY. VKc P...,d.n. and T,o3,uf.. iOHN C. FLINN. V.cc Prcdcn. >nd Cencl M»na«.
Foreign Distributors Producers International Corporation jjo West 46th Street IVew York
Member Mntirm Pirtur** Prnrlnrerq .mrl r>ifltriIii.trvT-c r.t A^,.r..VT Tr,^ \\r:u tt Tr^,.r. r>^«-: i«^f
MOVING PICTURE WORLD
December 19, 1925
llill]U'l!ll'l||H1!lllltl)|llll[|ll]llli;i|ll^
'Road to Yesterday
Is Road to Success
By Waiiam J. Reilly
CECIL B. D£ MILLE hns roped
and thrown a bucking, plunging
thought. In the celluloid coiU
of "The Road to Yeiterday" he hag
firmly caught the idea of RE-INCAR-
NATION. It M one thing to corral an
idea with WORDS. Quite another to
lasso it with PICTURES.
There is hardly a man or woman in
the world who has not, at one time or
another, held the thought that in the
dbm yesterday he or she lired and
loTed under ANOTHER GARB and
under ANOTHER PERSONALITY.
For that reason ALONE "The Road
to Yesterday'* will make picture audi-
ences talk. It has every quality of
GREATNESS:— the real 6e Mille di-
recting, story, acting, action, a big
PUNCH, heart interest, a PORTABLE,
TALKABLE idea.
Trains have been wrecked in feature
pictures before. In "The Ro>ad to Yes-
terday" a freight train TELESCOPES
the Pullman train carrying a highly
DRAMATIC passenger cargo. The
audience last Friday at the Embassy
midnight showing, most of whom had
come to the picture from other the-
atres, SHOUTED its approval when
the freight engine in a HEAD-ON
shot, wormed in THROUGH the sleep-
ing car. WRECKAGE that BUILDS.
The picture takes a group of people
caught in the grip of a powerful set of
MODERN circumstances; develops the
action to a climax on the terrific
train wreck; and then cuts back
to the YESTERDAY when the same
characters mixed ale and swordplay,
lordy arrogance and gypsy love.
Beulah Marie Dix who wrote the
ORIGINAL pla> with E. G. Sutherland
collaborated with Jeanie Macpherson
OD the film adaptation. The story U
IDEALi screen material. We under-
stand that it was long de Mille's AIM
to make "The Road to Yesterday" into
a picture but tbat litigation tied up the
screen rights. HAPPILY, the story
was available in time for his FIRST
personally supervised production for
Producers Distributii^ Corporation,
You will like Joseph Schildkraut, Jetta
Goudal, William Boyd, Vera Reynolds,
Caason Ferguson and Trixie Friganza.
So will your audiences. Even their
feet ACT.
And it is "The Road to Success" for
P. D. C. and the exhibitors who have
allied tKcms^vcs with this AGGRES-
SIVE orgaAisatioB.
0
iiBRi'niiiinxwiiMfani
Fomgn DistTibvtor*
Fro€hK*r9 JntmrnshonrnJ Corpermtioti
130 *Ve*f 46th Street
JVe» yorJt. N. Y.
Otftcc
-v\\e
tares
pubUc ass- ^ ^ uj
Bv William A. loKnston
^ vovember 21. 1925
Speaking Editorially
WE sat in the crowded Embassy Theatre the
other night and saw Cecil B. De Mille's first
independently produced picture, "The Road to
Yesterday." The hour was very late — in fact it was
midnight when proceedings began and quite a little
distance into the morning when they ended. But
the picture held — every foot of the way.
AH the De Mille magic was present. For thrills,
there is a sensational train wreck, — quite the best
the screen has ever seen. There is a love story,
which gains through transition back to "Yesterday"
and again back to modern times; it is well-acted,
elaborately staged; compelling; highly interesting.
Everything in this picture has been done well. It
hits the mark— artistically, dramatically, and box-
office wise. A fine picture, a great picture, a credit
to De Mille and a golden thing for P. D. C. and the
exhibitors who will play it.
RELEASED
BY
PRDDUCEKS
Mtmbcr of Motion Piaun ProJuctrj ami Distributors of America, Inc. WlU. H. HaYS, PresJdnM
December 19, 1925
MOVING PICTURE WORLD
TODAY
November 14, 1925
De MILLE
By DANNY
His first big: one for Pro-
ducers Distributing: "The Road
to Yesterday," magnificent, typi-
cally a DeMille in production
a bit too long, but showing the
finest, most sensational train
wreck ever put on the screen,
and photography that is little
short of amazing. Plus a splen
did cast.
This, in a nutshell, is the first re
action of "The Road to Yesterday.'
DeMille has timed out a picture
which for sheer lavishness easily
ranks way on top. Every setting is
gorgeous; every opportunity t<
"dress" the picture is taken advan-
tage of, and DeMille has regarded
box office to a material extent in his
first for his new alignment.
The train wreck is a tri-
umph. When the big locomo-
tive comes crashing through
thi screen you fee fit is going
to plough right down into the
audience. On the front, crush-
ed among timber and steel, are
two of the cast, and the re-
mainder fight their way
through the wreck to safety.
But it is a great thrill; a tre-
mendous thrill.
When the story gets into the cos
tume period it slows a bit; there is
too much of it; but it finishes to i
whirlwind clinch. William Boyd eas-
ily is the outstanding member of the
cast, although excellent perform
ances are .^iven by practically all of
them; Jelta Goudal, Vera Reynolds
and Joseph Schildkraut. But Boyd
stands out as a he-man; not a typ-
ical movie star, and the women will
tumble for him. That's sure. From
production viewpoint DeMille
shows all of his former tricks. Each
set IS Seautiful; the costumes are
Itltle short of gorgeous, and the pho-
tography is marvelous.
movement is ^erday is m i ^ ^ ^^,riU— a°'='" v-i^ger and so mu
Th« ^^%l'^^l^ch^racxers, >n"tous^ dashes in the picture, ^i^^ibuting
Corporation may be
Cecil B. De Millers
P B.OD UCi^^ CTI ON
DISTKIBUTING COKPORATION
F. C. MUNROE. President RAYMOND PAWLEY. Vice-President and Treasurer JOHN C. FLINN, Vice-Presid,
ent and General Manager
MOVING PICTURE WORLD
December 19, 1925'
ShoHT is in
All the Thrills of the "Big Tent*'—
All the Qlamor of the Sideshow
A dramatic love story, vibrant with humor, pathos and the high-
lights of "show people," ranging from the splendors of the Orient
to the sophisticated atmosphere of London Society. A picture
that sweeps through a series of remarkable situations to one of
the most thrilling climaxes ever filmed.
■ITw IS Eugene O'BrieB. wIm im
personate. Simon de^^^ T
-vel. "SIMON THE JES-
'ER. produced by Fr»^
Manon. and direcf»J k r-^*
Melford ^''^
Fiance. Manon. one of ereal
creative geniu.ea of the screen,
ha, produced William J. UcVe .
romance of ihc circus arena
SIMON
THE
JESTER!
And made of it a pkoloplay filled
with the splendors of the Orient,
and vibrant with humor and pathos
It was directed by George Melford
and has a great cast, mcluding
EUGENE O'BRIEN
LILLIAN RICH
EDMUND BURNS
HENRY B. WALTHALL
A MCTtojiollt.n rinute-
CAMEO sS^y
4Jd St. » B w«y
CAMEO
CM T K s: J E * ~ ^ '■
ILol. Brandt m the ,iory. i, ,
towned «,ue.trien„e
t^d only a sUrt time to live ,„d
Hupwealtha d -^"^
lortl. 1 '"J '"""d l>fe
r
/RELEASED BY
PRODUCEKS
Portifn Di»tTibutor» Producert InlernttiontI CorporaHoit
ISO Wen 46th Street
New York. N. Y
December 19, 1925
MOVING PICTURE O R L D
town!
613
A Picture That Exploits It-
self! Bill It Like a Circus —
Ballyhoo It Like a Circus!
It Will Draw Like a Circus !
METHOPOIITAN PICTURES CORP.
Vi . , firesenfs ^ —
EUGENE O'BRIEN e. LILLIAN RICH
Jidapted by FRANCES MARION
From the novel WILLIAM J.LOCKE
Directed by GEORGE MELFORD
FINANCES MAIilON
PI\ODUCTION
DISTRIBUTING CORPORATION
iv C. MUNRO^, President RAYMOND PA WLEY, Vice-President and Treasuret JOHN C. FLINN, Vice-Prejidetit and General Manager
Membet of Motion Picture Producers and Distributors of America, Inc. WILL H. Ha YS, President
614
MOVING PICTURE WORLD
December 19. 1925
More tlxan. ever
the great eft buy !
Why has Fox been flour-
ishing so healthily for 22
years 7
Why have FoX PICTURES
been such money makers
for exhibitors ^
Why is Fox attracting
so much attention right
now 1 ^
Why are so many of the
country's shrewdest show-
men all now booking
Fox Pictures 7
Because exhibitors have
always made a consistent
profit with FOX PICTURES.
Because they were built u-ith
a very clear common sense
idea as to what the public
ivanted.
Because they're announc-
ing the greatest linC'Up of
material ever offered in this
industry.
Because the strength of the
Fox schedide points to con'
sistently big business at the
box office.
For
FOX^ profits
JJecejnber 19, 1925
MOVING PICTURE WORLD
615
For Season 1926—27
William Fox announces
Emiily Upstairs
The New York stage hit by HARRY Delf
A slice of American Life today I
1926-27 Pictures
) Previously Announced (
1 — What Price Glory
2 — Cradle Snatchers
3 — One Increasing
Purpose
Here's a Theme that Hits
Home and Hits Hard !
You and me and Neighbors
and Neighbor's daughters
and the daughter's sweet'
hearts and what happens
behind the closed doors to
half the homes in America!
AND IT WILL BE A FOX PICTURE OF AMERICAN LIFE.'
Coming !
No. 5
Fox Film Oorpoi-atioa,
616
MOVING PICTURE WORLD
December 19, 1925
More than ever
th mdest bwc officB value's
pake this big 5ox piotuye, as an ejam^U
FIRST YEAR
This stage success was selected by Fox
Vixst ^ Because it has the story; call-
ed one of the greatest comedy
dramas of human life ever written.
S>econd\y - The huge success of the
play all over the country - plus
its two solid years in New York -
created such a flood of publicity-
paid advertising and word-of-
mouth advertising, as to make the
Fox picturization of tremendous
seat filling value to you before
you play it.
That is the way FOX is selecting
picture material. Everything is
being done to deliver to you, not
just a can of film ^ but a few thou-
sand feet of pictures that have, in
addition to their great entertain-
ment value — real ready made
audience value.
On " the battle front " with a newly married couple.
The William Fox presentation of x^.-r^ wr^opT: ^v^-thrvx- ppRr
J^^uTr^^r^vZ"^^ presentation of ^^^^^ ^^ixHRYN perry
JUrilN LiULUbN b great stage play Margaret Livingston - Frank Currier
by Frank Craven. •''"'^ '"""""'^''pavorites"' ^"""'^
Scenario by Frances Marion. FRANK BORZAGE Production
for p /of its
fox Film Corporatiort
December 19, 1925
MOVING PICTURE WORLD i
617
More than ever*-
gmti'st short subjects
The little giants of the screen witH the
world wide ready " made audience value !
O. HENRY
Comedies
The stories of the
most popular of
all short story fic'
tion writers. Eight
sumptuous releas-
es a season. A big
hit everywhere.
Richard Harding
DAVIS
"VAN BIBBER"
Comedies
with Earle Foxe
Another series of
a popular author's
works totaling 8
TheMARRIED
LIFE o/ HELEN
and WARREN
By Mabel Herbert
Urner
The highly amusing
stories running in
leading newspapers.
There are eight of
these winners a season.
With Hall^m Cooley
as the husband and
Kathryn Perry as the
bride.
IMPERIAL
COMEDIES
The big laugh two
reelers. The type
that is big enough
to save the show if
your feature fails.
Now bookings
'Control Yourself,'
coming ^ 'Heavy
Swells.' 20 pictures
a season.
All a part of the stupendous FOX
$2,000,000 short subject program
mm
comedies
comedies personally supervised
by George Marshall
January--
FaxBlm Gorporatioa,
A Tl FFANT PRODUCTION
CONWAY TEARLE ef AGN E5" ATRElT
a cast including
ALYCE MILUr-OTTO MATIEJ'ON
ROBERT OBER, and JOHN MIUAN
01R.ECTED BY BERJsilE HYMAN
UNDER, THE PERSONAL SUPERVISION OP
A.P. YOUNGER^
December 19, 1925
MOVING PICTURE WORLD
619
i^^^UMc RAILWAY COMPANV^^JeS^
TELEGRAM
CABLE CONNECTIONS TO ALL THE WORLD
TIME FtLEiy
PETfiRBQRO OBT NOV 18^25
®^ 34 BIDE
r.c. a?AYioR
P.B.O.
TOBONTO QNT
Tli, BP MEOtaSAEr on BRUSIIM.
DRUSI LLA ZIS^
U doing, -it emi^wAeu^f
Have you deaned up with it yet 7
Directed by F. Harmon Weight— with Kenneth Harlan, Mary Carr and Priscilla Bonner
From the famous novel by Elizabeth Cooper
Distributed by
An
FILM BOOKING OFFICES of America ASSOCIATED ARTS r
723 Seventh Ave., New York
Exchanges Everywhere
Production
Exclusive Foreign Olstrltiuiors.
^•C ExDOrt Corpuraclon
Seven yi AvenjwJ New ^rork
MARV PICKFORD
11 TTLE " ANN \E
-ROONEY"
Directed BV WILLIAM BEAUDINE
**Immcnsc'', Savjs ExIilbUor
**R\\ev manij f>rotesb <Our SweetVieaH' Vtas abandoned the
laces and velvets and come bacU to us as our Mar\) of o\d
(but stiU young) and I want to say Mary is immense.
•Annie Rooney* drew great, and I Viad the biggest mat-
inees in years. WVien Mary comes back in the good
graces of Young America you can bet
she's IN again! Thanks, Mary, and
more f>ower to you, and jplease be
'America's Sweetheart' some
more." — Joe Hewitt, the
Strand Theatre, Robin-
son,
A PKOSPEKOUS NEW YEAE
is in stofe for eve0(;()j^[jj||5]/^
EXUIBITOK
Apollo Exchange,
New York City
Masterpiece Film At-
tractions, Inc., Philadel-
phia, Pa.
Columbia Pictures Corporation,
St. Louis, Mo.
Celebrated Players Film Corporation,
Milwaukee, Wise.
Exhibitors Film Exchange, Inc., Washing-
ton, D. C.
Friedman FUm Corp., Minneapolis, Minn.
Bond Photoplays Corporation, Buffalo and Albany
Capitol Film Exchanges, Inc., Chicago and Indianapolis
Film De Luxe, Montreal
AU-Star Features, Inc., San Francisco and Los Angeles
Greater Features, Inc., Seattle, Salt Lake City, Denver, Portland
and Butte
Independent Films, Inc., Boston and New Haven
Premier Pictures Exchanges, Inc., Des Moines and Omaha
Liberty Film Dist. Corporation, Atlanta, New Orleans, Dallas and Charlotte
Standard Film Service Co., Cleveland, Cincinnati, Detroit and Pittsburgh
I. V. T. A., Africa
Australasian Films, Australia
F. B. O., Ltd., England
WE PROMISED 18 PICTURES
THIS YEAR
WE MADE GOOD
OUR ENTIRE YEAR'S PRODUCT
IS NOW AT YOUR EXCHANGE
ARRANGE YOUR DATES
IMMEDIATELY.
MADE RIGHT!
PRICE RIGHT!
PROFITS RIGHT!
SOME OF THE LEADING EXHIBITORS PLAYING COLUMBIA PICTURES
CITY THEATRE
ALABAMA
Montgomery Strand
Montgomery Pekln
Mobile Crown
Birmingtixm Royal
PhoenU
ARIZONA
.Strand
ARKANSAS
Little Rock Palace
Little Rock New
Ft. Smith Palace
CALIFORNIA
Los Angeles Hlllstreet
Long Beaeh State
Sacramento' Liberty
Oakland Orpheum
San Francises Golden Gate
San Diego Rialto
Fresno Hloo.
Los Angeles Cameo
Oakland Franklin
Los Ang«le« Rialto
Pasadena Bards
San Franciscff Pantages
CONNECTICUT
Bridgeport Poll
Hartford Capitol
New Haven Poll
Stamford . . . '. Strand
Waterbury Rialto
FLORIDA
St. Petersburg Alrdome
Clearwater Capitol
Tampa Strand
Miami Hippodrome
JackMnvllle Republic
GEORGIA
Augusta . Lenox
Atlanta Strand
Atlanta . Alamo No. 2
Columbus Lyric
IDAHO
Boise Strand
BoiM Boise
ILLINOIS
Chicago Lubiner & Trinz
Chicago Capitol
CITY THEATRE
ILLINOIS
Chiacgo Stratford
Chicago Mid West Circuit
Chicago Asher Bros. Circuit
Chicago. Fltzpatrick & McElroy Cir.
Chicago Evanston
Chicago Howard
Chicago Jackson Park
Streaton Monroe
Waukegan Elite
Sprlngflejd Lvric
Chicago Capitol
Chicago Irving
Chicago Randolph
Chicago Kimbark
Chicago Strand
Chicago . Academy
INDIANA
Ft. Wayne.. . W. C. Quimbee Clr.
Elkhart Bocklln
Ft. Wayne Palace
Ev^insville Victory
Indianapolis Palace
Logansport Paramount
Muncle Wysor Grand
Terre Haute Liberty
Vincnnes Pantheon
So. Bend Blackstone
IOWA
Clinton Orpheum
Des Moines Palace
Cedar Rapids 'sis
Davenport Ff»jnily
Davenport Garden
Dftii Mn)n«^ A. H. Blank Clr.
LOUISIANA
New Orleans Globe
N'^w Or'eans Trianon
Shreveport Sa«naer
Baton Rouge Louisiana
MAINE
Portland Empire
Portland Keith's
MASSACHUSETTTS
Lawrence Modern
Lowell Strand
Lynn Strand
Springfield Bijou
Fall River Rialto
Boston ScoMay Sq. Olympia
Lynn Olympia
New Bedford Olympia
CITY THEATRE
MASSACHUSETTS
Boston Modcrie
Boston Beacon
Boston Fenwav
Boston Gray's Circuit
MINNESOTA
Minneapolis Orpheum
Mlnn''apal[s Pantages
St. Paul Princess
St. Paul Aster
St. Paul Seventh St.
St. Paul Palace Orp.
MICHIGAN
Ann Harbor Wuerth
Detroit Family
Detroit Colonial
Detroit . Orpheum
Detroit Kramer
Grand Rapids Temple
Muskegon Iris
Muskegon . . Garden
Flint RiU
Wyandotte Rialto
NEBRASKA
Lincoln Colonial
Omaha Go'dberg
Omaha Hostettler
NEW HAMPSHIRE
Manchester Eagle
NEW JERSEY
Hoboken Lyric
Peterson RivoM
Elizabeth Liberty
Newark Terminal
Jersey City Keith's
Jersey City Fulton
Passaic Montauk
NEW YORK
Wllliamsbucgh . . . . Williamsburgh
New York City East Side Clr.
New York City... Cons. Amusement
Brooklyn Rialto
Brooklyn Kingsway
New York City ..Harlem Ave.
New York City Fowythe
New York City Moss B'way
Coney Island. N, Y. Boston Hotel
New York City . .Trio Amuse. Co.
Mt. Vernon ..Proctor's Mt. Vernon
Brooklyn Keith's Prospect
CITY THEATRE
NEW YORK
New York City Florence
New York City Empire
Yonkers American
Buffalo Lafayette
Long Island Fox's Jamaica
Poughkeepsle Dutchess
Brooklyn Avon
New York City .U. R. n. Circuit
New York City Fox's Circuit
New York City Loew's Circuit
New York City Moss* Circuit
New York City,
Haring & Blumenthal Cir.
NORTH CAROLINA
Charlotte Broadway
Raleigh Capitol
Charlotte Alhambra
Winston-Salem Amuzu
High Point New
NORTH DAKOTA
Fargo Garrick
OHIO
Cleveland Reade's Hipp.
Cleveland Elos St.
Cincinnati Gifts
Garton Mozart
Akron Strand
Toledo Palace
Springfield Princess
Marlon Marion
Carton Odean
Lima Lyric
Zanesvllle Imperial
Huntington Orpheum
Hamilton Palace
OKLAHOMA
Muskegee Strand
Tulsa Dreamland
Tulsa Rialto
Oklahoma City Orpheum
OREGON
Portland .... Jensen & Van Herberg
PENNSYLVANIA
Philadelphia Stanley Clr.
Erie Rialto
Jchnstown Nemo
Johnstown Majestic
McKofsport Canltol
McKeesport Globe
CITY THEATRE
PENNSYLVANIA
Pittsburgh Cameo
Pittsburgh Blackstone State
Pittsburgh Grand Rltz
Wilkensburg Rowland
Washington Regent
Sharon Liberty
E. Liberty Cameraphone
Erie Rialto
RHODE ISLAND
Providence .Strand
Newport Strand
SOUTH CAROLINA
Cctumbia Ideal
Greenville _. Bijou
TENNESSEE
Chattanooga American
Knoxville Gem
Chattanooga Lincoln
Nashville Bijou
Nashvire FIftb Ave.
Memphis Pantages
TEXAS
Houston Ftlatto
El PaM Unique
Autsin Austin Queen
Austin Majestic
Dallas Melba
Dallas Jefferson
Dallas Palace
Dallas Majestic
Ft. Worth Majestic
Galveston Key
Galveston Dixie
Galveston Martini
Pt. Arthur Cameo
Pt. Arthur Liberty
UTAH
Salt LAke City Isis
Ogden Orpheum
WASHINGTON
Seattle Coliseum
Seattle Winter Garden
Oberdeen Cofinell
WEST VIRGINIA
Huntington Lyric
Charleston Capitol
Whiting Liberty
Wheeling Victoria
AND THOUSANDS OF OTHERS WE HAVE NOT SPACE ENOUGH TO LIST
COLUMBIA PICTURES f.^^r^.^^^&'l^.^
624
MOVING PICTURE WORLD
December 19, 1925
Pastethis
hat,
to
° the
^ot '<'>,,^fi(f rts fl
Presented by
CARL LAEMMLE
In association with Faultless
Pictures Corp. E. M.
ASCHER. President.
With an All Star Comedy
Caatt Featuring:
GEORGE SIDNEY
CHARLES MURRAY
VERA GORDON
And Others
From the famous stage piay h\
A.4ROX HOFFMAN.
HARRY POLLARD'S
BEST — Nuff Sed!
UNIVERSAL— MILES AND MILES AHEAD OF ALL!
December 19, 1925
MOVING PICTURE WORLD
625
fp end otDEMMyi^
Caii Laeminle
REGINALD
with Marian Nixon, Otis
Harlan, Margaret Quim-
by, Emily Fitzroy, Nina
Romano.
Here is
Another
Great/
One;
A
WM.A.SEITER
PRODUCTIONi
DENNY^ "
GEORGE
BROADHURSrS
LAUGHING STAGE SUCCESS
r
THIS MAN MAKES
BIG HITS!
Great news.
More Hobart Henley hits.
He's signed a new contract with Metro-Goldwyn-Maycr.
When you talk about directors who are wise to what it's all about, mention
Hobart Henley.
''Sinners in Silk" and "So This is Marriage'' are Henley's idea of how to
bring 'em in.
"A Slave of Fashion" and "Exchange of Wives" are two of his current
money-getters.
And watch for "His Secretary," Henley's latest production, starring Norma k
Shearer with Lew Cody. ^
Behind Metro-Goldwyn-Mayer's great product are great directors.
They know show business.
There's less fancy theory and more practical theatre sense on the _
M-G-M studio lot than in all Hollywood put together. ^
It's the kind that keeps the list of Metro-Goldwyn- Mayer
exhibitors growing.
And growing! -^^I
Metro - Goldwyn - Mayer's
MoviKG Picture
WORLD
Founded in l^OJ h\f ^f, P, Chalmers
Qird up Your Loins for 19261
THE business of selling motion pictures be-
comes more highly INTENSIFIED every
year. The picture market has been a par-
ticularly STRONG one this season. GOOD pic-
tures, BIG pictures have crowded on each others'
heels from every quarter.
The big picture, big in ENTERTAINMENT
value and BOX OFFICE power, has become the
rule instead of the exception.
Competition grows KEENER day by day. The
Twentieth Century and the Broadway Limited
have become COMMUTING trains. Executives
are moving out on ALL film fronts, knowing that
the production -sales battle is on and growing
fiercer all the time.
Look over the drives that today are SUPPORT-
ING Picture Product. They are highly ORGAN-
IZED, highly SPECIALIZED. They are loaded
with dynamite for the EXHIBITOR and for his
PATRONAGE.
Any company which is not putting on produc-
tion pressure and sales pressure i^ight NOW will
be out of luck in 1926. Any leaning toward the
WEAK-SISTERHOOD will be fatal.
1926 is going to be a film WHIRLWIND. The
unusually good pictures of 1925 have made mil-
lions of NEW friends for the screen. The al-
ready myriad movie customer is MULTIPLYING.
There will be MUCH more cash in the theatre
till in 1926 than ever before.
EVERY producing organization in the business
has a bigger RESPONSIBILITY to trade, to pub-
lic, and to itself in 1926 than it has yet faced.
On every side production, advertising, exploita-
tion and publicity executives are girding up their
loins for the fight. BATTLE is in the air.
And, MR. EXHIBITOR, you will be, in 1926
a more vital P01N,T OF CONTACT than you ever
were in your life. Get ready to be SOLD and
sold HARD. Get ready to SELL and sell HARD.
Keep POSTED. Gird up YOUR loins and
your box-office. No seasonal TWILIGHT for
your box-office in 1926. You are in for a FULL
picture year and a BIG one.
628
MOVING PICTURE WORLD
December 19, 1925
Somethin
Construe
Make Your Bow, F & R
WE have just read a fine tribute to motion picture
exhibitors of the MODERN school, in GENERAL,
and to Finkelstein & Ruben, in PARTICULAR.
The tribute comes from Walter B. Brown, publisher of the
Tribune-Herald of Chisholm, Minn., one of the smaller
communities in which Finkelstein & Ruben operate.
We are lifting Mr. Brown's article BODILY from "F &
R Family Close-Ups," the monthly house organ edited
by Ben Ferriss, the General Advertising Director of the
F & R interests.
We cannot agree with what Mr. Brown says about the
SMALL-TOWN theatre under individual management.
His article, which follows, is indicative of the modern
trend in picture exhibition country-wide. It shows also the
reaction of the PRESENT DAY newspaper publisher to-
ward the motion picture, a most RADICAL change from
the newspaper attitude of several years ago.
When your WORK brings forth comment like the follow-
ing from a newspaper publisher you are doing something
CONSTRUCTIVE with 3'our theatre investment in your
community. Here is Mr. Brown's story :-
"Among the many rank outsiders who, like the rest of
the horde of critics, are a source of agony to the average
motion picture house manager, the small-town newspaper
editor is no exception. But the newspaperman, while blest
with no more faculties of perception than is the average
citizen is more cognizant of the general business trials and
«ii<4iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiii:!:iiiiii;iiiiiiiiiii::!:iii&ra :!iiiiiiiiiiiiiuiiiiiiuiiiiiii
Moving^ P Ic "bur-e
WORLD
EDITOR ------- WILLIAM J. REILLY
Published Weekly by CHALMERS PIBLISHIXG COMPA.W, CIS
Fifth Avenue, New York, >. Y. Telephone: Murray Hill lVlO-1-2-3.
Member Audit Bureau of Cirrulations. John F. Chalmers, president;
James P. Chalmers, Sr., vice-president; Alfred J. Chalmers, vice-presi-
dent; Eliza J. Chalmers, secretary and treasurer, and Krvin L. Hall,
business manager.
Branch Offices: Josepli Esler. 5434 Glenwood Avenue, Chicago; W.
E. Keefe, 6404 Sunset Blvd., Hollywood, Cal.
Managing Editor — John A. Archer; Advertising Manager — Frank
Saunders; Circulation Manager — Dennis J. Shea.
Subscription price: United States and its possessions, Mexico and
Cuba. $3.00 a year: Canada, $3.50; foreign countries (postpaid),
410.00 a year. Copyright. 1925. Chalmers Publishing Co. Copyright
throughout Great Britain and Colonies, under the provisions of the
Copyright Act of 1911. (All rights reserved.)
Other publications: Cine-Mundial. Published in Spanish and cir-
culating in all Spanish speaking countries of the world. Technical
Books.
\'OLUME 77 ^^^^^^>5 NUMBER 7
g That Is
t i V e By Bill Reill>
tribulations of the theatre and hence is more fair, or more
charitable if you choose, in his criticism.
"Taking a slant at a film from the angle of a theatre pa-
tron, the newspaper man finds many films far more in mean-
ing and magnitude than the language of the press agent has
been able to convey to the public. And on the other hand,
films are found, only too frequently, that are sufficient ex-
cuse for drawing and quartering the press agent who
paraded their virtues in such flowery language as to arouse
advance interest in the hearts of the unsuspecting public.
"It is the average theatregoer, who is disappointed in the
film he has just viewed, who condemns the theatre manage-
ment for such presentations. The newspaper man knows
criticism of films is misplaced when showered upon the
theatre manager. It is the producer's neck that needs
wringing, not the theatre manager, for the latter combs
the market for the best he can get and like he who heads
any line of business must take a little bitter with the
sweet.
"The small-town motion picture theatres under individual
management, have been, since the picture industry was
first launched, a sort of come-if-you-please-and-take-what
you-can-get proposition. Under such indifYerence the pub-
lic has naturally responded with anything but hearty sup-
port. The theatre proprietor has seen his profits shrink
to such proportions that his greatest ambition in his bus-
iness was to first make a living, and those who should be
his patrons ambled off to the larger cities to see the pictures
worthwhile that perhaps they would never be able to view
in their home town.
"With the advent of the chain theatre idea, and I am
speaking principally of the Finkelstein & Ruben Theatrical
Enterprises, the theatre question in the smaller towns has
radically changed from an agony to just what the theatre
should be — a recreation, an amusement, a pleasure.
"Chisholm labored long under the yoke of indiflFerent
theatre management but today enjoys, through Finkelstein
& Ruben theatres, a presentation of fresh, new, up-to-date
films and in such surroundings and under such pleasant
conditions that the big city theatre no longer carries at-
tractions, which were once sought after by the country
cousin.
"Hampered as they are with small-town practices, re-
quests for benefit showings, percentage attraction pres-
entations, donations, free passes, and above all the well
meaning but inconsiderate benevolent organization which
invariably insists on showing some cheap films of no ma-
terial interest whatsoever in their own hall on the same
night that the theatre presents one of its big, widely ad-
vertised attractions, the country newspaper editor just
wonders why and how the F & R theatre management
keeps on smiling and extending such exceptional courtesy.
"Patrons of city theatres are very fortunate indeed, sur-
rounded as they are with wonderful and lavishly- equipped
theatres, and the pick of the latest attractions in filmdom
but where the Finkelstein & Ruben attractions are located,
no matter how small the town, there can be found just as
much courtesy, just as much comfort and the equal in
class and quality of films and up-to-dateness of presenta-
tions."
Make your bow, F & R.
first!
IN
PRESENTATION
and PROLOGUE
SERVICE
TEN months ago, March, 1925,
MOVING PICTURE WORLD
was FIRST to give its readers a regu-
lar weekly department service on PRE-
SENTATIONS and PROLOGUES.
MOVING PICTURE WORLD was
FIRST among the motion picture
trade papers to recognize the im-
portance of such a service to its readers
and FIRST TO GIVE IT TO THEM.
Colby Harriman, who conducts this de-
partment, makes it more than a
MARKET PLACE for the exchange
of presentation and prologue ideas, in-
cluding musical scores. In addition,
he supplies drawings, sketches, lists
materials, and tells in detail just how
to secure a certain effect or just how
to make a certain stage set. And he
tells how much it should cost and how
it can be done economically.
This is MOVING PICTURE
WORLD'S conception of PRAC-
TICAL service.
IT IS A SERVICE OF PRIME IM-
PORTANCE TO ALL FIRST RUN
THEATRES, and one that is attract-
ing more and more attention from the
ambitious smaller theatres.
It takes its place with the many other
practical, constructive, exclusive fea-
tures which make MOVING PIC-
TURE WORLD FIRST IN PROV-
EN READER PREFERENCE.
WHAT
MAKES
Moving Picture
WORLD
WIS
■1
inthe
Member of
Audit Bureau of Circulations
CHALMERS PUBLISHING COMPANY'^
Moving Picture World Cine-Mundial • • •
JewLclruj the field witttr^
■ ■ • Spanish- English Books
630
MOVING PICTURE WORLD
December 19, 1925
giuiiiiiniiiiiiiiiiiiiiiiiiiiiiiKriiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiw;iiiiiuiiM
I B^eviews from the Screen Viewpoint |
I of Plays, Books, Stories and Operas |
I By Qray Strider |
^IIIIIMIIIIIIIIIHIUIIIIUIIIIHIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIUI^
"Young Mr. Bowen"
IF every debutante timidly stepping into
our ice cream freezer society had one-
tenth of the charm of Fernande
Faulkner in W. B. Maxwell's novel "Young
Mr. Bowen" which has been running for the
past few weeks in Liberty, matrimonially
speaking, 1925-26 would be a banner year.
This story will make a whacking good
picture because the people are real — no
sickening cream puff heroine, grabbing
everything in sight for herself, no Arrow
Collar lad feathering his nest with broken
pieces of a woman's heart. Quite the con-
trary.
Young Mr. Bowen, with a tremendously
earnest flair for literature, comes up to
London and gets himself a job on the May-
fair Gazette. Cyril Faulkner, the editor,
takes a liking to this decent, handsome, in-
telligent boy and asks him to come home
to dinner and "meet my old woman."
Eric Bowen is dumbstruck when he sees
the beautiful, brilliant and tragic Fernande.
Despite the fact that he learns that she
is not Cyril's wife; that she is married to
a hopeless drunkard from whom Cyril
rescued her; that she has had a most un-
happy past, Eric falls in love with her and
she returns it with a tornado passion that
makes most historic romances seem like one-
half of one percent beer.
Fernande does everything for Eric — except
the thing he wants. He's her one fine rea-
son for continuing to live and she clings to
the beauty and purity of her love like a
stricken mother to the body of her dead child.
Thanks to Fernande's superior intelligence
and positive unselfishness, Eric rises. He be-
comes the right hand man of John Cornish,
owner of the Gazette and many other enter-
prises. He is constantly thrown with Ruth,
Cornish's young and amazingly gifted daugh-
ter.
Fernande has refused to see him and al-
though he is overpoweringly in love with
her, the hopelessness of it all pushes him
nearer and nearer Ruth. One day Cornish
tells Eric that Ruth loves him, and he would
be glad to see them married, provided he
breaks with Fernande. The quiet charm
of Ruth has won Eric's heart and he goes to
tell Fernande goodby.
He finds her ill, in dingy lodgings, deserted
by Cyril who left her for a wealthy woman.
When she learns that she is to lose Eric, her
great will power and fineness of character
momentarily desert her. She throws herself
on his mercy and begs him to take her away.
Eric realizes that he owes his entire success
to her, so breaks with the Cornishes and goes
with Fernande.
He has very little money left but decides
to invest it in "The Metal Worker," a pros-
perous magazine for sale at a bargain. He
learns, however, that Cyril has been dis-
charged for dishonesty. To save him from
jail, Eric gives his last cent to pay ofif Cyril's
indebtedness. Meanwhile Fernande's drunk-
ard husband dies, and Eric, the same night,
asks her to marry him.
"Say, it again, Eric. Let me hear it once
more.. . . The answer is No, Eric — oh, such
a whooping, tremendous No. . . . Why
couldn't I have met you earlier? What a
wife I would have been to you then! I
would have lifted you, lifted, lifted you, my
darling. No man could have had a better,
truer woman than the woman I was meant to
be . . . But it's too late."
Cyril sails for Buenos Aires and Fernande
goes with him, leaving this letter : "It's for
your sake, my beloved, not for his. Some-
body had to be sacrificed and it must" be me,
not you."
Somehow, as the boat pulls out and Eric
leaves for London to marry Ruth, you sort
of wish that fortune's favorite hadn't won
the race.
"We Must March"
TP HE epic of America's pioneer days will
* not be complete until Honore Willsie
Morrow's book "We Must March" reaches
the screen. "We Must March" is published
by the Frederick A. Stokes Company.
It is the saga of Narcissa Whitman who
saved the state of Oregon from the British.
But for the magnificent courage of this
woman, our little newborn republic, weak-
ened by partisan strife and controlled by
ignorant backwoodsmen would have been
beaten in its unequal battle with Great Brit-
ain, with her extraordinarily adroit diplom-
acy and naval supremacy. Oregon would
today be flying the Union Jack and not the
Stars and Stripes.
Narcissa with her golden, braided hair and
lyric soprano voice was intended at birth
for a great opera singer, but she was de-
flected by fate and a stern father from her
natural artistic career to a loveless mar-
riage with the great fighting Christian, Dr.
Marcus Whitman, missionary to the Cayuse
Indians in Oregon.
From her New York home to her hus-
bands mission Waii-lat-pu, on the Columbia
River, Oregon, Narcissa went her hungry,
thirsty, weary, uncomplaining road— the first
white woman to go west of Fort Hall, the
first white woman to give birth to a child
in that treacherous Indian country. Discour-
aged on every side by British agents who
claimed no white woman could cross that
trail unless raped and scalped by the In-
dians, Narcissa followed her bitter path.
She washed, ironed, swept, and taught, sur-
rounded by filthy Indian children, covered
with scabs, bloody scales, bruises and lice.
Her beloved three year old daughter falls
into the creek and drowns. One night while
her husband is away attending a sick squaw,
she is attacked by a naked, evil-smelling
Indian, around whose neck are four human
fingers strung on a piece of gut. Only God-
given strength saves her. Her missionary
colleagues jealously lie about her. The great
Sir George Simpson, representative of Great
Britain and Governor of Rupert's Land, falls
in love with her and her heart flares back in
return. But her loyalty and affection stay
her at her stone-deaf husband's side and this
beautiful, nobly formed woman, created to
enthrall the distinguished musical world, goe&
the thorn filled way of the cross.
The British headed by Sir George and
the Hudson Bay Company decide that Ore-
gon must become a British Colony. All that
stands between them and their desires is
this missionary couple. Daniel Webster and
President Tyler down at Washington, iso-
lated, uninformed of the true facts, are about
to sign over Oregon to the English. To in-
crease the Whitman's distress, they learned
that the American Board of Missions has
ordered the Waii-Iat-pu mission closed — an
acknowledged failure.
To win the love of his wife and the State
of Oregon for the Union, Marcus decides
to strike a last superhuman blow. In the
heart of winter, through snow covered im-
passable trails. Dr. Whitman starts his
Odyssey from Columbia River, Oregon to
Washington, D. C. After one hundred and
five days of frozen riding, raging blizzards,
hostile Indians and starvation rations, he
reaches St. Louis and then by stage coach
to Washington. His interview with Daniel
Webster proves hopeless. He speaks un-
successfully with President Tyler and the
Secretary of War, Porter. But Senator
Linn of Missouri tells him there is a way to
save Oregon : "The administration is carry-
ing on secret negotiations with Great Britain
that will continue for another year. If
Oregon is to be saved we must do it. Move
American citizens out there till they outnum-
ber the British three to one.
In two months' time. Whitman, half dead
with malaria, starts back for Oregon with
one thousand recruited emigrants, covered
wagons, milch cows and farm implements.
This unearthly feat would have ended in
failure had it not been for Narcissa. As
Marcus' caravan is on its last lap, she learns
that at Fort Hall the English will use very
inducement to persuade the emigrants to
turn south to California; failing, however,
they will be massacred by the Indians so
that not even one baby will be left to be
carried across the Blue Mountains into Ore-
gon. Narcissa's diplomacy averts this. Once
more, when all the settlers are about to reach
the promised land, she wins a bloodless vic-
tory for America by pleading with the wives
of the newcomers not to follow one of their
leaders, Jesse Applegate, in his mad venture
against the Hudson Bay Company which
would have caused another war between Eng-
land and America. Again, she beg? Lieuten-
ant Peel, son of the great British statesni^,
to go back and suggest that his father com-
promise with President Tyler, accepting the
forty-ninth parallel as the northern boun-
dary of these United States. And so he did.
And so it is today.
Nor does the curtain fall until Narcissa
flings her arms around her husband's neck
and in her newly-awakened love whispers :
"Marcus — oh my dear, my dear! How shall
I show you what I've grown to feel for you?"
PURCHASED FOR THE SCREEN
William Fox has added another Jol^n
Golden play, "The Holy Terror," to his li^t
of stage productions to be presented ae^t
season. The other three Golden plays on
the list are "Pigs," "Going Crooked" and
"Seventh Heaven.'
"Whispering Wires" and Clyde Fitch's last
play "The City" have also been bought by
Fox Films.
i)cccm\xr 19, 1925
MOVING PICTURE WORLD
631
OF the Screen,
BY the Screen,
And FOR the Screen
The second of a series of
articles on Hrolf Wisby's
new Plan of production
technique.
By
William J. Reilly
To take up where we left off last week: Milt Gross would say of
the Hrolf Wisby Cinema-Regie, "Is diss a system?" It most decidedly
is a system. It is a new and completely organized picture production
technique worked out on practical lines. Nothing enters the system which is
not OF the screen, BY the screen and FOR the screen.
A good many people in this business have heard of Hrolf Wisby and his
Plan, to which he has given the formidable title of Cinema-Regie. The Wisby
Plan is a pretty stiff jolt of production MEDICINE. It may be hard to take.
But is a good medicine.
The royal and state theatres of Europe have fostered, during the past two
CENTURIES a science of dramatic representation technically known as the
REGIE of production. This dramatic s .ience is to the art of the theatre what
he science of medicine is to the art of the physician.
Wisby has brought this artistic science to the screen.
The term "FILM DOCTOR" is a familiar one. Hrolf Wisby is a "film
doctor." He differs from the film surgeon as we know the latter, in this funda-
mental and highly important essential: Wisby is called in BEFORE the pic-
ture is made, not AFTER.
It's a long jump irom REGISSEUR to
DOCTOR. But that's a quick way of look-
ing at the Wisby Plan.
Hrolf Wisby has perfected a technique of
picture production along lines of well de-
fined, for their purpose, as any science known
today. I* is not to be understood from this
that it is Wisby's idea to make pictures just
as bricks, SAUSAGES, or hair pins are turned
out. Quite to the contrary, there is no "stand-
ard of production" under the Wisby Plan.
A standard of technique is specially adapted
for EACH picture and that particular stand-
ard will not be used again for any succeed-
ing production. This means that no scene,
no sequence, however SUCCESSFUL and
effective, will EVER be repeated.
A building which will cost a half million
dollars is thoroughly BLUE PRINTED be-
fore the steam shovel first starts to bite out
the foundation. Wisby's plan charts pro-
duction values. Nothing is left to HAP-
HAZARD development in the studio. The
scenario, as it is ordinarily known, is onlj'
the PRELUDE to production in Wisby's
scheme of things. The fireworks just begin
when the scenario is given to him. And
what about the Great Idea which comes to
director, actor, actress, and camera man
when a picture is actually IN WORK? Are
these sudden bursts of GENIUS ruled out in
the Wisby Plan? Far from it. They are en-
couraged— they are obtained — BEFORE a
single foot of negative is exposed ! From
EVERY source possible, production values
are poured into a Master Scenario, where
they are WRITTEN DOWN in the briefest
(Continued on page 640)
BUILDING A CATHEDRAL ON INTERPRETIVE LINES— J far ,s a C^tllu-dral set. buill economy of
cost, with a generous conception of effect. A fair example of the interpretive treatment of picture settings, which forms
an interesting part of the Hrolf Wisby Plan of Production technique. _
632
MOVING PICTURE WORLD
December 19, 1925
Exhibitors Ask Affiliation witli Hays
By Sumner Smith
THE Motion Picture Theatre Own
bany zones, have requested an a
ducers and Distributors of Amer
dent, and Mr. Hays assures William A.
request, that "there is no doubt that t
directors at their December meeting.'
are reproduced on these pages.
As soon as the application for affiliation
has been formally accepted, Mr. Hays, it
is understood, will confer with Mr. Dillon,
Jules Michael, chairman of the BuflFalo zone;
Louis Buettner, chairman of the Albany
zone, Charles Hayman and other officials of
the exhibitor organization, to "work out
plans so that the affiliation may be of the
utmost benefit to all branches of the motion
picture industry."
The announcement of this proposed affi-
liation has raised a storm in exhibitor circles.
In the absence of National President R. F.
Woodhull at the Ohio convention. Business
Manager Joseph . M. Seider has issued a
irs of New York State, Buffalo and Al-
ffiliation with the Motion Picture Pro-
ca. Inc., of which Will H. Hays is presi-
Dillon, exhibitor president making the
he application will be accepted by the
Both the Dillon and the Hays letters
strong statement, charging that "the basic
status of the Independent exhibitor is so
remote from that of the producer and the
producer-owned theatre that he cannot have
a legitimate place in a producer-controlled
organization."
These new developments bring about a
complicated situation in the industry's po-
litics and policies. Earlier in the week, as
described elsewhere in this issue, producers,
distributors and exhibitors got together
around the table at the Jubilee Banquet in
New Haven and exchanged expressions of
good will and esteem for each other. Now
storm clouds loom again*
MOTION PICTURE THEATRE OWNERS
STATE OF NEW YORK BUFFALO ZONE
Executive Office. 71 Root Building
70 WEST CHIPPEWA STREET
BUFFALO. N. Y.
SENECA 70A2
l.'OTombar 25th, 1925.
I-lr. ".^ill ^•Hays, fresident,
iI,P. Producer 3 ' Distributors of Amer., Inc.,
469 Fifth Ave,,
Now York, N.Y,
Dear llr. T?ay9:-
The notion Hoture Theatre Owners of New York Stat© - Buffalo and Albany
Zones - are Interested as an Organization In promoting all thing* that are of benefit
to the motion picture Industry. T7e have studied from all angles and at great length
▼arious propositions submitted at different times, to the end that we might assist In
building up an Organization strong enottg^ to promote things that would advance the best
Interest of all connected with the industry.
'?e have concluded that this can be accomplished by yet oloser oooperatlon
of the Srhlbltor Organizations with the Motion Picture Producers ^ Distributors of Aaierica,
Inc., of which you are the President. Such oloser oooperatlon with your Organisation will
tend to more satisfactorily adjust all problems that constantly arise affecting 6ill branches
of the business.
IIo more forceful reason for our conclusion can be cited than the vuccessfal
operation of the y^arbitration Boards which have proved to be the noans of determining the
many disputes between exhibitors and distributors and effecting a saving of millions of
dollars to the Industry, In this connection --ve take pride In clal-nlng that a very large
part of the success of the system of arbitration In our industry was brou^t about by the
earnest and unselfish efforts of our ^liibitor Organliatlons.
"Ve have carefully reviewed yonr connunicatlon to the exhibitors of Ulchigan
at their convention in Crand Rapids. To us It Is a masterful inspiration for guidance and
we cormlt ourselves to Its purposes and will fight for its successes ,
"^'e adTiire your spirit of fairness and have confidence In your sincere en-
deavors, "e believe the Industry has now reached a point where the closest cooperation
of the producers, distributors and exhibitors is essential. Accordingly we herewith malce
formal application to the ::otion Picture Producers ^ Di3^.^ibuto^3 of America, Inc., to
become affiliated with it, under classification (E) as provided In your Certificate of
Incorporation and By-Laws, for purposes cormon to all those engaged In the motion plctnre
Industry, Knowing of coiirse that the Identity of our Organization as such and its freedom
of action as a body representative of exhibitors will not be affected.
ATaiting your reply, we are
'?7ery truly ^
P.HSSIDENT.
:;onoM picture theatpx o.ivizrs
STATC or iriT.V YORK
BUrFALC AIB AL3Airf
SOIfES.
The Buffalo-Albany territory embraces
about 800 theatres. Dillon's organization is
not affiliated with the national exhibitor or-
ganization, but many of its individual mem-
bers are, it is claimed. This renders the
situation still more confusing.
Charles L. O'Reilly, president of the The-
atre Owners Chamber of Commerce, New
York City, put the organization on record as
unalterably opposed. He said:
"We have, sent telegrams to William A.
Dillon, president of the Buffalo and Albany
zones, asking him to send a request to Mr.
Hays that consideration of their application
be postponed by that body for ten days, in
order to give the T. O. C. C. sufficient op- •
portunity to confer with the upstate units on
the matter.
"A telegram was also sent Mr. Hays, pro-
testing against his acceptance of the up-
state proposal and requesting that they with-
hold action for about ten days. We believe
that Mr. Hays' reiterated protestations of
real co-operation with exhibitors are sincere
and that he will readily accede to our re-
quest for a postponment of action."
Seider's statement follows :
"Mr. William A. Dillon, as the president
of the Motion Picture Theatre Owners of
New York, Buffalo and Albany zones, has
applied to the Motion Picture Producers and
Distributors of America for affiliation with
them under Article 4 of the Constitution of
the producers' organization, with which art-
icle we have just become familiar.
"The basic status of the Independent ex-
hibitor is so remote from that of the pro-
ducer and the producr-owned theatre that
he cannot have a legitimate place in a pro-
ducer controlled organization.
"The fact that two organizations are nec-
essary is no reason, however, why they should
not work together in harmony and settle
the differences of their members by concili-
ation.
"The Motion Picture Theatre Owners of
America are in favor of co-operation with
Mr. Hays and his producer members. It,
however, cannot affiliate itself with them. It
cannot turn over to them its membership.
"Mr. Hays' response to Mr. Dillon is amaz-
ing, especially in view of his statements to
our Administrative Committee, which state-
ments he later .confirmed in his letter to us.
"If it is ,the purpose of the producers and
distributors who are enrolled in the Motion
Picture 'Producers and Distributors of Amer-
ica, Inc., to cause dissension within our
ranks, and to prevent our organizing com-
pletely through the setting up of another or-
ganization, we pray that they continue to do
so, as nothing will awaken the sleeping the-
atre ow-ner to his danger as will this latest
move. The only barrier that the producers
have had and now have to complete control
in the motion picture industry is the Motion
Picture Theatre Owners of America. With
the absorption of theatre owner organization,
likewise will the individual theatre owner be
absorbed by the very same producers.
"Mr. Dillon seems to be well acquainted
with the producers organization's constitu-
tion. He knows also the contents of the
Certificate of Incorporation of that body.
He states the specific classification under
which he 'requests' affiliation. He cites as
one reason for the desirability of affiliation
December 19, 1925
MOVING PICTURE WORLD 633
Woodhull and S eider Protest Move
giiiiiiiiiiiii iiiiii!iiiiiiiiiiiiiiiiiiii':iiiiiiii!iiiiiiiiiiiiiiiiiiii<iiiiiiiiiiiiiiiiiiiiiiiNiiiiiii;iiiiii^iiiiM^
I Ohio Against Associate Membership |
I Ty EFORE adjourning their two-day convention, Ohio unanimously endorsed the s
s Ly following resolution presented by J. J. Harwood, a vice-president of Cleveland; M
g "Resolved that the Motion Picture Theatre Owners of Ohio go on record as J
I being heartily in accord with the movement on that part of the national organiza- E
1 tion in its endeavors to seek harmony and co-operation with the Motion Picture g
1 Producers and Distributors of Americci, and be it further resolved that the Motion p
1 Picture Theatre Owners of Ohio await the result of these endeavors before con- m
1 sidering any associate membership other than that set forth by the nationad organ!- B
g zation." S
'The successful operation of Arbitration
Boards.' Successful? Yes, for the distrib-
utor. Theatre owners must not be accli-
mated to a false atmosphere of security. The
contract now in use deprives them of the
rights they are justly entitled to. Further,
it is confiscatory. A fair contract has been
promised. We are working hard toward that
end. We believe it will materialize, but it
has not yet arrived.
"The Motion Picture Theatre Owners of
America have a vast direct membership in
the State of New York. The Theatre Own-
ers' Chamber of Commerce represents Great-
er New York and a part of Westchester.
Mr. Dillon's organization does not represent
theatre owners who are members of these
organizations and who in numbers comprise
substantially more than 50 per cent of the
theatre owners in the State of New York,
and yet he makes a request for affiliation
in the name of the 'Motion Picture Theatre
Owners of the State of New York,' which
infers that Buffalo and Albany zones are
parts of the New York State organization.
"Perhaps, after all, we are taking this
matter too seriously. Perhaps it is but an
effort to publicise a skeleton organization —
that is, an organization without a large mem-
bership.
"One thing is certain : Whether or not the
so-called Motion Picture Theatre Owners of
New York — Buffalo and Albany zones — for-
merely was a legitimate theatre owners' as-
sociation, by this request for affiliation it
has read itself out of the ranks of true In-
dependent exhibitor organization. The the-
atre owners in the Buffalo and Albany zones
who refuse to be delivered by Messrs. Dillon
and Michaels can and will find protection in
the Motion Picture Theatre Owners of
America."
Hays' "Golden Rule"
Mr. Hays' views on the relations between
all elements of the industry were described
in detail to the Ohio convention.
"The Golden Rule should be written in
red at the top of every contract, and it would
be the most valuable clause in it," he said
in a message delivered by Jerome Beatty at
the convention banquet in Columbus on De-
cember 8.
"It is a clause that must be obeyed. It
is non-cancellable. It is the law of justice
and humanity as well as the greatest of eco-
nomic laws. You can't evade it. You can't
appeal it. You obey it or you suffer. To live
and let live is not enough — We must live and
help live."
Mr. Hays declared that contracts must
be equitable — that the only contract worth-
while is one that gives profit to both parties.
He said that never before had there been
such friendliness between distributor and ex-
hibitor and that "we can bring 100 per cent,
confidence and co-operation between exhib-
itor and distributor by practicing continual-
ly the policy of "Do unto others as you would
have other do unto you." Mr. Hays' mes-
sage- follows :
"There is one method for bringing about
complete confidence and co-operation be-
tween all the branches of the motion picture
industry that will not fail. It is called The
Golden Rule. It is a straight, direct method
that goes back to the beginning of things.
The law was laid down when the Great
Teachers brought order out of chaos and
gave us rules for conducting our lives so
that all of us should have the right to live
and to work and to prosper according to our
ability.
"Propaganda, speeches, publicity, meetings,
committees, statements mean nothing unless
every action is based upon fair play. But
(Continued on page 640)
:Tt.AND SHITB
Motion Picture Producers & Distributors of America. Inc
469 FiiTH Avenue
New York Ctfy
orncM or tm« rflsaiolMT
Hovambor 28, 1925
Mr. Willleua A. DlUon,
President, Motion Picture Theatre Owners,
State of New York. Buffalo and Albany Zones,
Buffalo, N. Y.
My dear Mr. Dillon:
I have read with Interest and appreclAtlon your letter of
November i^Ui expressing the daelre of your organization to become
affiliated with this asaociatlon. It is a definite and responeible
evidence of the trend of present constructive exhibitor thought and
activity.
Your application will be presented to the Board of Directoro
at the next meeting, with my reconunendation for Ita approval. Under
our charter such an affiliation of such an organization Is possible.
Wo will welcome you and we shall further work together in the
fullest harmony for the good of the entire industry. Much of our
efforts are now devoted toward aiding exhibitors and it Is gratifying
to know that through your affiliation we shall be able to extend and
intensify these efforts among the members of your organization. You
may reassure them that If any member of your Association has a real
grievance against any of the producers or distributors who are members
of this Association and which you will call to my attention, that the
good offices of this Association will be Immediately and sympathetically
used to bring about such conferences and consideration of such real
grievance by the parties interested that a fair solution nay be quickly
sought.
Your comments upon the work of our Association are noted mn& ap-
preciated.
With kindest personal regards and best wishes always, I am
TEXT OF THE HAYS LETTER
634
MOVING PICTURE WORLD
December 19, 1925
Europe Panic-stricken Over Visit
Of American Picture Men to Berlin
Paramount and Other Companies Seen as Try-
ing to Acquire More Theatres — **Cash in
Any Amount'^ Ads Whet Alarm
By W. Stephen Bush
Rome, Italy, Nov. 25.
FILM circles in Europe, from Scandinavia to Sicily and from Lisbon to
the Ural Moimtains, are still busy devising means and ways of meeting
the dreaded competition from across the water. The latest magic form-
ula for driving the foreign invader out of the European field is a complete
and carefully organized union of all Euroi>ean film interests with an edge of
uncompromising opposition to the Yankee films. French film interests, rep-
resented by capable spokesmen, are to combine with the Germans. Thus
will be formed the keystone of the great arch of triumph for the new European
film industries. There is some doubt expressed in the course of forming the
preliminary plans what part Great Britain is to play in this new movement.
The value of financial assistance from the British Isles is freely recognized but
several of the promoters of "the new Locarno in the world of films" are afraid
that the British in their mentality and their tastes lean more toward Ameri-
ca and might spoil the new enterprise from the beginning.
I am convinced that the fear of the American competition is becoming a
nightmare to every European interested in the producing, distributing or ex-
hibiting of motion pictures. .The terror has been increased lately by the ar-
rival in Berlin of several American film men, all of them connected with the
biggest companies. The visit of Herman Webber and Counselor Elek Lud-
vigh of Paramount has been signaled to every film concern of any size in Eu-
rope, for Europe, in its chronic state of alarm, has its sentinels in every great
film centre on the Continent.
The rumors that Paramount and other great companies want to buy more
theatres in every part of Europe have been revived and are causing no little
worry and anxiety. .Advertisements in the larger trade papers offering "cash
in any amount" for first-class picture theatres in populous centres have helped
to convince many that the great process of Americanization has set in and
that there is no more hope. There are voices to the effect that Europe is get-
ting tired of the American film and that there is no longer any real danger of
absorption, but they are growing feeble and cheering or deceiving nobody.
All this is very curious and quite incom-
prehensible to one who, like the writer, has
seen and is seeing American and European
films day after day and watch the reactions
of the public to these films — reactions which
can always be judged best by a look into
the box office. European writers seem to
be convinced that there is some trick or
witchcraft about our fihns; that they have
cast a mysterious spell on harmless and
unsuspecting people and that the charm
could easily be broken if only the Euro-
pean would unite "against Die common foe."
No Secret At All
All this, of course, is nonsense. The
only secret is the better quality of our
films, their message of hope, their exub-
erant natural humor, their technical super-
iority and, above all things, their finely
calculated entertainment value for the great
masses of the people. To go deeper into
the subject would require far more space
than I have at my command, but the few
facts here stated are beyond all dispute
to one who has enjoyed facilities of obser-
vation in Europe.
Time and again I have seen a delight-
ful theme or a strong subject or uncommon
dramatic values simply ruined by incom-
petent direction in European studios. The
average European film has a touch of coarse-
ness, of heaviness, often of vulgarity that
creeps into the celluloid like a pestiferous
germ. Also there is a lack of vim and life
and a perfect vacuum as far as real humor
is concerned. Pessimism and various forms
of dramatic melancholia, utterly out of place
in an entertainment dependent upon the
plain people, infest the European film ap-
parently beyond remedy. The European
film industry may be on the eve of a great
revival, it may eventually overshadow the
.■\merican productions, but before the com-
ing of that time the European directors
especially will have to spend a long time
in unlearning what they know now and in
learning what will really help them in the
future.
It is only fair to add that our resources
have something to do with our successes
in the film world. Some of the European
countries are poor, desperately poor. Thus
the salaries paid to artists in Italy, for
example, beggar belief. The average actor
gets about $40 a month in American money
and most of the time he is not even worth
that much. The great Novelli, who died
recently, a star of the first magnitude, drew
6,000 lire (a little over $200) a month. Fi-
nancial conditions are much better, indeed
about the same, as with us in such coun-
tries as France, Germany and Great Britain.
In the mean time the difference between
the average European and American director
may well be compared to the distance that
separates a first-class sign painter from
Rafaelle.
The Raisian Situation
While Russia under present conditions
makes the import of foreign films prac-
tically inii)ossible, she is most anxious to
improve her own methods of production
and to l)uy the most modern even if the
most expensive lighting equipment for her
studios. The film industry in Soviet Russia
is a state monopoly jealously watched and
controlled by the government. It is now
and for many years has been in charge of
an experienced film man named M. Aleini-
koff. who is now in Paris after spending a
week or so in Berlin. He is in search of
the best technical equipment both for stu-
dio and theatre and ready to pay in gold.
His next station will be New York City,
which, if my information is correct, he will
reach not long after this letter has been
read by the readers of Moving Picture
World.
Only 8,007 Theatres
At present Russia has only about 800
theatres which we would call all around
entertainment houses. There are 2,000 halls
of workingmen's clubs and 500 traveling pic-
ture shows, but these are run at a constant
loss and are supported by the government.
Regular admissions are only paid at the
doors of the 800 so-called "commercial" or
quasi independent houses. The working-
men's clubs pay only about $3 a night for
their program and the traveling shows only
half that amount. As there are no trained
projectionists in these clubs one copy lasts
about through half a dozen performances.
Mr. .Aleinikoff realizes the great handi-
caps ahead of him but firmly believes that
he will conquer them all. He hopes to re-
turn not only with the most modern im-
provements for studio and theatre but with
a corps of capable directors, which he thinks
he will be able to find in the U. S. A. He
is much encouraged by the fact that the
manager of the Moscow Artists Theatre,
Stanislawsky, who recently made a tour
with his company in the States, has con-
sented to devote himself to the deveJop-
ment of the Russian film industry.
PHILADELPHIANS WARNED
Fire Marshal Mulhern has warned Phila-
delphia exhibitors that their licenses will be
revoked if they continue to ignore the nec-
essity of a permit when singers, "pluggers"
or acts are used. The vaudeville license fee
is $500, but a state law prohibits vaudeville
acts in a theatre not designed especially for
them.
December 19, 1925
MOVING PICTURE WORLD
635
Hays Pledges Cooperation with
Exhibitors at Dramatic Meeting
Joseph Seider Reads Notable Document at
Connecticut Qathering — Pettijohn
Praises Business Manager
A DOCUMENT signed by Will H. Hays pledging the future co-opera-
tion of the Motion Picture Producers and Distributors of America,
Inc., to the Motion Picture Theatre Owners of America is described
by Business Manager Joseph M. Seider as a justification of his belief in the
sincerity of the "square table" now maintained for the entire industry in the
Hays office on Fifth avenue, Manhattan.
The document, obtained after a series of conferences between Mr. Hays
and the Motion Picture Theatre Owners of America officials, signifies the first
definite and concrete basis for the unanimous co-operation of all forces in the
industry.
piiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^
I TENKS WERRY MUCH, MR. |
I SLOMAN, PLEEZE |
1 Moving Picture World, 1
I 516 5th Ave., |
I New York, N. Y. |
1 Gentlemen: J
I Attention R. S. |
S De udda munningk I vas ittingk by i
I mine house brackfest en I pick opp a g
1 Moovem Pickcha Voild. Of cuz, I 1
g ulwiss rid dis papeh wit injointment en 1
1 I vas reddy to rid abott all de noos g
S f rum de serin. 1
1 Bot jodge frum my sipprize vcn all P
g frum a soddin I am seeingk a artickel g
1 witch it is intitlated "No Exaggera- i
I tions," en you could of knocked me i
1 over wid fedda wen I seen it was abott 1
1 mine pickcha "His Pipple." Veil, I i
I laffed until I nearly bustid mine sides |
I en I showed it to mine vife en she laffed 1
1 until she nearly bustid her sides en de 1
1 nabers en de pipple by de stujo. |
1 Believe me, I vant to tenk you fer 1
1 de vay you vas spikkingk abott mine i
1 pickha, "His Pipple," en ven you ever s
I cum to Laws Enjalas I vant you shud ' §
1 be mine gest by mine house. 1
1 Vit tenks again, I remain, vit grate |
i friendlyness, g
1 Sinseerly, 1
I EDWARD SLOMAN. |
illlllllllllllllll!llllllllllllllllllllllllllllllllllillllllllllllllillllll!lllllllllllilllllllllllllllllllU^
Krellherg Leaves Chadwick
To Head Excellent Pictures
S. S. Krellberg has resigned as general
manager of Chadwick Pictures Corporation
to assume the duties of president of his re-
cently incorporated Excellent Pictures Cor-
poration. Mr. Krellberg, who has been as-
sociated with Chadwick for eighteen months,
is well known in the motion picture industry
as both a sales and production executive.
Mr. Krellberg's plans, which will be an-
nounced in further detail later, call for the
production of ten feature pictures during the
coming season. It is understood that two
well known stars, one man and one woman,
are now under contract to his new company.
WARNER BROS. PROMOTIONS
Several important changes in the Warner
Bros, field organization were announced this
week by Sam E. Morris, general manager in
charge of distribution.
D. Farquhar, who has been branch man-
ager at Vancouver, B. C, has been promoted
to the management of the Winnipeg branch,
a larger, field. R. W. Wilson, who has been
a member of the Winnipeg sales staff, suc-
ceeds Farquhar in charge of the Vancouver
office. E. L. Alperson, who also has been a
successful salesman, has been named branch
manager at S. Louis, and Austin Interrante
has taken over the managem^t of the Al-
bany office.
The reading of this letter was the clirnax
of one of the most dramatic evenings ever
recorded in the history of filmdom. That
was conceded by the 500 assembled in the
ballroom of the Hotel Taft, New Haven,
Conn., on the night of December 2.
Producers, distributors and exhibitors were
intermingling, shaking hands, agreeing,
pledging. This electrified members of the
Motion Picture Theatre Owners of Connecti-
cut, who had assembled with their wives to
pay tribute to their president, Joseph Walsh,
and celebrate their victory over the tax meas-
ure, acknowledged to be one of the darkest
clouds which not only overshadowed their
own state but the theatres in the other forty-
seven states.
When the gathering adjourned to the ball-
room and Attorney C. C. Pettijohn, repre-
senting the Hays organization of which he
is general counsel, ascended the speakers'
dais with National President Woodhull, Busi-
nes Manager Seider, Sydney S. Cohen, L. M.
Sagal and other exhibitor leaders, a wave
of the greatest intensity manifested itself
even on the faces of the wives of exhibitors.
Mayor David Fitzgerald of New Haven
declared it a unique sight to gaze along
the speakers' table and see there at an exhi-
bitor banquet representatives of all branches
of the industry. "If you can satisfy one an-
other sufficiently to assemble here then you
should find no trouble in getting together
for a common cause," he said.
National President R. F. Woodhull was
next to make an observation which to a
certain extent was a substantiation of the
mayor's remark. "Producers, distributors
and exhibitors are all here this evening," he
declared. "There is a good hope that what
the mayor observes is now actually going
to happen. We are moving along at a rate
which indicates that such genuine harmony,
resplendent with true sincerity, is very near.
In fact, it is so near that I can almost touch
it."
Joseph M. Seider then gave a resume of the
struggle of the independent theatre owner
to maintain his independence and safeguard
his investment. He described the administra-
tive committee meetings and the efforts to
find a solution of the major problems con-
fronting the theatre owners at the present
time, which problems he enumerated.
"We sat in the chairs around the square
table that Mr. Hays provided at his offices
on Fifth avenue," he said, "with great con-
fidence but a solution seemed almost im-
possible. Yesterday we held a session around
this same square table, and in addition to
Mr. Hays, who represented Universal, Fox
and Warner, there sat Nicholas Schenck,
representing Metro-Goldwyn ; Sidney Kent,
representing Famous Players-Lasky, and John
C. Flinn, representing Producers Distributing
Corporation.
"A Bill of Rights"
"As a result of this session there was de-
livered by Mr. Hays to us a document which
is the magna charta of the motion picture
industry — a bill of rights. It has not been
a bloodless revolution. The theatre paths
are strewn with theatre owners who have
been put out of business. Those men, who
as pioneers have provided producers with
capital that pictures could be produced, have
been eliminated by those very same pro-
duters who, when their financial resources
became stronger, entered into the exhibiting
branch of this business and eliminated those
very men who had made it possible for them
to succeed. Yet it has all not been in vain
if this document spells the emancipation of
the independent or small theatre owner."
Mr. Seider then read the following letter
addressed to the Administrative Committee,
officers and Board of Directors of the M. P.
T. O. A. by Will H. Hays :
"Following further the matter of co-oper-
ation and referring to discussions we have
had recently in regard thereto:
"This letter is by way of reassurance of
the continuing purpose of this association
and my own personal determination to do
everything possible to further that co-oper-
ation. I call your attention again to the fact
that the purpose of this association is to
promote the common interests of all those
engaged in the motion picture business and
that our efforts are directed quite as much
for the ultimate welfare of the exhibitor as
for the interests of the producer and dis-
tributor.
"As a further declaration of purpose more
definitely to this end, I assure you that if
any member of your organization anywhere
(Continued on next page)
636
MOVING PICTURE WORLD
December 19, 1925
niiHiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiit^
In and Out of Town
Hays Pledges Co-operation
J. I. Schnltzer, vice-prrnident of F. B. O.,
In chnrge of production, left on December 4
for n trip to the West Const studios. With
Production Wiin.-isrer H. I*. Fineiaan he will
line U|> the l)i::4>-:!7 progrrnni of the company.
Niithnn Burkan, counsel for Charles Chap-
lin and a director of United ArtlstM, and
llarry U. Buckley, who represents the Pick-
ford-Fnirbnuks interests in New York, have
returned from the West where they partici-
pated in the merger conferences. Burkan
said that Charlie is learnings how to walk
the tight-rope.
Claude Ezell, district sales director of Aa-
sociated Kxhibitors in the Southwest, Ik here.
J. Charles Davis, 2nd, president of Davis
Distributing Division, has returned from
Hollywood where be has been aupervlslngr
production plans.
Luplno Lane, the comedian. Is in New York.
He will soon sail for London to appear In a
legitimate production.
Ben Silvey, an assistant director, has gone
to Hollywood to aid Maurice Tourneur with
n First National picture.
Victor Potel, comedian. Is In New York
from the West Coast.
Charles Sonin, head of the Metro-Goldviryn-
Mayer purchasing department. Is visiting
various exchanges to reorganize the poster
departments and stimulate the sale of ac-
icessories.
Klek J. liUdvlgh, general counsel for
Famous Players, has returned from abroad.
J. H, Von Hcrberg Is sick at the Hotel
Roosevelt. He has a day and night nurse.
Illlllllllllllllllllllllllllll
(Continued from preceding page)
27 Chicago Houses Increase
Realty Values $75,000,000
Twenty-seven of the larger Chicago pic-
ture theatres have increased realty values
in their vicinities by $75,000,000, according
to an estimate by leading realtors. In each
instance property for two blocks around has
soared. The average increase for the larger
theatres totals approximately $3,000,000 each,
or at an approximate rate of $1,000,000 for
every 1,000 seats and more than 150 per
cent, over the cost of the construction.
There are 308 theatres in the city show-
ing only pictures. Twenty-nine more vary
pictures with vaudeville. The number of
seats approximates 350,000.
One of the larger theatres reports that it
draws from 60,000 to 65,000 patrons a week.
MISS GOODMAN RESIGNS
Exhibitors in Central and Northern New
York have not shown the expected interest
in the Albany Zoile headquarters to warrant
the further retention of a stenographer. Miss
Carolyn Goodman has resigned the position
she has held since the headquarters were
opened and it is understood that no one will
be appointed in her place. Louis Buettner
of Cohoes, chairman of the Zone, will look
after the mail for the time being. When the
Zone headquarters were opened a service
was offered exhibitors, free of charge, that
would have resulted in members of the Zone
not being obliged to make frequent trips to
Albany on matters that could be handled by
Miss Goodman. The headquarters have been
supported by contributions from exhibitors
and will be retained. It is expected that
something of a definite nature will be an-
nounced in the near future as to the plans
' ' Mr. Buettner and his fellow officers.
in the country has a real grievance against
any of the producers or distributors who are
members of this association, and if you will
call my attention to such grievance, the good
offices of this association will be immediately
and sympathetically used to bring about such
conferences and consideration of such real
grievance between the parties interested that
a fair solution threof may be quickly sought.
Hays' Offer
"The principle of arbitration is being suc-
cessfully applied to all arbitral matters in
dispute which may arise covered by the
exhibition contract. This proposal is by way
of further ofTering to use the good ofltices
of the association to develop conferences
for the settlement of matters not naturally
included in difficulties arbitral under the ex-
hibition contract. The whole purpose is to
aid in the providing for any possible means
of adjustment of every kind of real griev-
ance that may arise, that thereby there may
be developed complete fulfillment of the for-
mula of confidence and co-operation as orig-
inally suggested and which is today the solu-
tion of our problems as certainly as when
the formula was originally indicated."
"This letter and its significance in major
detail is the first actual co-ordinated move-
ment for the elimination of the building of
unnecessary theatres in localities already well
seated and well served," continued Mr. Seider.
"It spells the beginning of the end for the
wrongful locking out of a producer's pro-
duct by theatre combinations.
"It is a guillotine f6r the illegitimate trans-
fer of theatres to avoid contractual resnon-
sibilities.
"It starts the dissembling of the purchase
or acquisition of theatrical properties or in-
terest therein by unfair or coercive methods.
"It provides for the allocation of product
wrongfully and unfairly withheld by pro-
ducer-exhibitor or chain theatre competitors."
Square Table an Actuality
With a bang that caused the entire au-
dience to jump in their chairs and which
nearly splintered the glasses on the speak-
ers' table. Business Manager Seider brought
down his fist and roared :
"Mr. Hays' square table is square. This
is a statement signed by Will H. Hays which
justifies the sincerity of the presence of the
square table now prominently placed in the
headquarters of the Motion Picture Pro-
ducers and Distributors of America.
"What does this statement mean? It
means that the motion picture industry will
face the future with a solid front. It means
that the square table with its chairs has be-
come an actuality; that producer, distributor
and exhibitor may now pull up chairs around
that square table and squarely discuss, ad-
just or arbitrate their problems to the satis-
faction of all.
"It means that the life savings of a thea-
tre owner invested in his chosen field of
endeavor will not be taken from him. It is
a manifestation of the sincerity, the fore-
sightedness and the fairness of Mr. Hays."
Pettijohn Praisei Seider
Attorney Pettijohn, who preceded Mr.
Seider and the reading of the Hays' letter,
was warm in his praise of the business
manager.
"I want to speak for Seider," he declared
with such force of sincerity that the eyes
of the audience reverted for a moment to
the business manager. "Mr. Seider has under-
taken a big job. He is deserving of your
utmost co-operation and confidence. I, per-
sonally, will be at his command any time
he may have need of my services."
Sydney S. Cohen, as the toastmaster of
the evening had lightly introduced Attorney
Pettijohn as the representative of those "un-
popular producers." In reply to this Petti-
john made a statement which was one of
the many deeply significant points recorded
during the evening, as follows :
"On behalf of those 'unpopular producers
and distributors' I want to tell you all in
real seriousness that they are just as alive
to the public as you exhibitors. They are
all realizing that there cannot be two roads
in this respect. Now they are joining you
and we are all sitting down at a table like
men and arriving at a definite agreement.
You make take my word for it that we pro-
ducers and distributors may be counted on
to do our part in anything in this state
or in the industry as a whole."
A Tribute to Pettijohn
One of the most dramatic moments of the
evening occurred when Business Manager
Seider, following the declaration of co-oper-
ation by the Hays' official, reached over
and placed his hand on Attorney Pettijohn's
shoulder, saying :
"Charlie Pettijohn — I want to pay my re-
spects to you. Indiana should learn politics
from Connecticut. They seated us together
and while waiting to be called we have prac-
tically settled the contract and arbitration
problem. Your manifestation of sincerity
in your very actions this evening speaks even
volumes more than your words."
The business manager concluded his ad-
dress by stressing the importance of every
exhibitor becoming active in the fight being
waged from national headquarters against
the proposed amendments to the copyright
law affecting the music tax. He said that a
special attorney has been retained to conduct
the legal angle of this campaign, a detail
story of which appears in the first issue
of the Official Bulletin. He concluded by
paying a tribute to the Connecticut organi-
zation, stating that although it is second iu
size it is second to none of the other forty-
seven states in loyalty.
Walth Optimistic
Joseph Walsh, head of the Connecticut
organization, stated that his organization had
just emerged victorious from one of the
darkest periods in its history. He lauded
the work of the national organization and
of the Hays' office, particularly Mr. Petti-
john in this respect, for their co-operation
with the state organization in reducing to
but 10 per cent, the seriousness of the tax
measure. He emphasized the point that
this victory was not the outcome of any
"shady deal" but that of "honest adjust-
ment."
A novel insight into the way officials
of the state regarded the Durant Bill which
became a law in a period of less than twenty-
four hours was given by Lieutenant-Governor
Brainard.
"No one realized for a moment what that
bill was when it was signed and passed," he
said. "No one had given it any serious con-
sideration. We don't want the money. We
don't need it. We are one of the richest
states in the Union."
December 19, 1925
MOVING PICTURE WORLD
637
Woodhull Demands ISJational Crusade
Against Too Zealous Press^Agentry
Criticizes Signing of *^Red^' Qrange at Ohio
Convention and Questions Salary
Quoted — James Re-elected
A NATIONAL crusade against "overzealous press agentry" materialized
this week at the convention in Columbus of the Moving Picture Thea-
tre Owners of Ohio when the 150 exhibitors of this state unit completed
their work by unanimously endorsing a resolution presented by R. F. Wood-
hull president of the Motion Picture Theatre Owners of America. The resolu-
tion calls for immediate action to be taken to enlist the Hays organization in
the fight, which President Woodhull termed the "greatest menace in the indus-
try today and one for which the death knell must be sounded by all forces
in the motion picture field."
"Foisting" upon the public star athletes as film stars, when such was done
at the sacrifice of artistry and solely for the selfish purpose on the part of a
producer of capitalizing on the publicity already acquired, was the second
clause which President Woodhull emphasized in his resolution and which will
be brought to the attention of members of the Motion Picture Producers and
Distributors of America, Inc. ,
I Qrange to Star |
f / if") ED" GRANGE, football sen- |
§ * sation, has signed a $300,000 |
3 contract to make one picture g
m for Arrow Pictures Corporation. Fur- 1
I ther pictures will depend upon the sue- 1
g cess of the initial attempt. W. £. Shal- g
E lenberger, president of Arrow, handed M
g him the check in the presence of a g
g crowd of newspapermen at the Hotel g
M Astor on December 7. g
g Then came a rush of advertising men g
g seeking permission to use his name, g
M From a sweater company he got $12,- g
1 000 for donning a sweater and being =
g photographed. A football doll con- g
1 cem forked over $10,000, a cap con- g
g cern $2,500, a shoe company $5,000 and g
I a tobacco company $1,000, though the i
1 redhead doesn't smoke. All in all, it g
I was a great day for Grange. g
1 The scenario of the Grange "movie" g
I hasn't yet been written, Mr. Shallen- g
g berger says. It will be done by a g
g famous sceneirio writer before "Red" l
g becomes available for picture work, g
g about the middle of February. g
^ Charles C. Fyle of Champaign, 111., g
B is Red's manager. It is said that he 1
g receives 50 per cent, on all of the foot- g
g ball player's earnings. g
I Charges that the $300,000 is an "ab- |
g sured dream" were answered by Mr. g
I Py'**- I
m "The certified check we got was real i
g enough," he said. It's in the registered |
g mail now on the way to the bank where g
g we deposit, and that's only a starter. 1
g Grange is to get a percentage on all g
M over a certain sum grossed by the pic- 1
I ture." I
B Mr. Shallenberger remarked that six- g
g ty people were present when the cert- g
g ified check was handed Grange. g
AliilllllllllllllllllllllllllllllilllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllNIIIIHIIIIIIIIIIIIIIIIilllllll
NEW CAPETOWN THEATRES
African Theatres, Ltd., has announced in-
tention to build three large cinema theatres
in Capetown, each capable of seating 2,500
and embodying all the latest fetaures of up-
to-date English and American theatres,
states a recent report to the Department of
Commerce from P. J. Stevenson, American
Trade Commissioner in Johannesburg, South
Africa. The management of the African
Theatres, Ltd., stated that although the
present "movie" going public of Capetown
is not sufficiently large to justify this pro-
gram of construction, they are looking to the
future with confidence.
MORRIS WITH TELEGRAM
George Morris has left Warner Brothers
to join S. J. Kaufman of the Evening Tele-
gram as associate. He also is handling con-
siderable free lance publicity work, includ-
ing representation of the Casa Lopez.
"Over-zealous press agents are doing more
harm to our industry than anything in it to-
day," the national president declared in his
address at the banquet on the night of
December 8. "Their changing of decimal
points is mainly responsible for this. It is
a dangerous thing to get these fake figures
before your legislators and before your
public — a lot of figures that are nothing
more than a mass of junk. We go to Wash-
ington appealing for sympathy. They are
scornful of us because they have read about
million-dollar-a-year salaries being paid to
children — a hundred thousand a year to a
dog; a fortune to a prize fighter to essay
the role of a Robert Mantell. The children
to whom I refer are Baby Peggy and
Jackie Coogan. The prize fighter is Jack
Dempsey. Now, today, the papers are
flooded with a lot of junk about Red Grange,
the football star, being signed to star in a
picture at a salary of $300,000. I am not
criticizing Dempsey or Grange as athletes.
Far from it. But it would be just as ridicu-
lous if the Yale football team were to sign
up Ben Turpin to play fullback."
Joseph M. Seider, business manager of the
M. P. T. O. A., has written the Associated
Press a request that it organize a committee
to, in conjunction with the exhibitor body,
investigate the truth of the alleged payment
of $300,000 in advance by certified check to
"Red" Grange by the Arrow Pictures Cor-
poration.
"While we have no definite reason to
doubt the genuineness of the statement that
the sum of $300,000 by certified check has al-
ready been paid to Mr. Grange," he wrote,
"we feci that the interests of all will be
served by the definite establishment of this
fact."
A highlight of the national president's let-
ter to Ohio was his reiteration about a
"square table" for the industry in the Hays
office, as told by Business Manager Joseph
M. Seider at the convention of Connecticut
Theatre Owners in New Haven last week.
The fact that negotiations between the two
organizations are closer to a successful un-
derstanding than ever before was the point
he made with the Ohioans. This was greeted
by prolonged applause.
The desire for a united front and a con-
sistent harmony among all forces within the
industry was again made clear by the Hays
organization through Jerome Beatty, its
representative, at Columbus. Mr. Beatty
read a personal message from Mr. Hays in
which the producers' leader stated that ob-
servation .by all of the Golden Rule and its
fairplay prerogatives, would be the quickest
and most lasting way. This is printed in
full on page 633.
A. Julian Brylawski, chairman of the
Administrative Committee of the M. P. T.
O. A., was one of the leading speakers at
the opening business session. He gave a
meaty resume of the national organization,
emphasizing that "this organization has at
times been referred to as a one-man organ-
ization.
No One- Man Organization
"The M. P. T. O. A. is not and never was
a one-man organization. So far as national
organization progress is concerned," Mr.
Brylawski stated, "More has been accom-
plished during the past three months than
in the past three years. With Joseph M.
Seider as business manager the conferences
have been conducted between the Adminis-
trative Committee and the Hays offices with
a proximity to excellent fruition."
That the new contract is practically being
printed, so far has its status towards finality
progressed, and that the smaller exhibitors
especially should feel indebted to the Admin-
istrative Committee for this progress, was
another point made by Mr. Brylawski.
On Federal legislative matters the speaker
said that he believed Federal censorship
would intensify and not alleviate local cen-
sorship conditions.
"Of particular menace in this respect," he
declared, "is the proposed amendment to the
Copyright Law which would mean absolute
(Continued on next page)
638
MOVING PICTURE WORLD
December 19, 1923
HiiittiKiiimiiitiiiti:
Announcement
FOUR years ago Frank Saunders left Moving Picture World to take
a post-graduate course in publication and advertising agency work.
He now returns to Moving Picture World as Advertising Man-
ager.
Mr. Saunders is thoroughly grounded in the principles of modem
advertising and mrechandising. His work on Moving Picture World
h^iS been supplemented by constructive salesmemship on other impor-
tant trade journsds in other fields, notably the automotive field; by ex-
perience in advertising agency work; and by the promotion of national
advertising for big consumer magazines.
Frank Saunders' first contact with the picture business came in 1908.
At that time he was in the People's Film Exchange office of Marcus
Loew in University Place, 'New York City.
We are certain that Mr. Saunders' contribution to the science of
selling motion pictures and motion picture equipment will be a most
friendly and constructive one.
Chalmers Publishing Companyf
John F. ChalmerSf
President*
:iMiHiiiiiiiiMiiiiMii<>ii'iii)iiiiiimUMiiiiiiwiiiiiHiHiiiiiu!iiiiiiiiiimiitiiMiiiiiiiiniiiiitiiiiiiiiiniiiiiiMiiMini»^
New Sales Appointments and
Oifice Space for Associated
ASSOCIATED EXHIBITORS, INC.,
announces more new appointments
in the field and the home office, and
that it has now grown to such proportions
that it has taken over the entire fifth floor
of the building at 35 West 4Sth street. New
York.
In the field. Sales Manager E. J. Smith
has given some recent appointees additional
duties and has added new members to his
sales staff. Eddie Heiber, one of the best
known exchange men in the East, and who
was special representative for Warner Bros.,
has been appointed manager of the Wash-
ington branch.
Ben Ross, formerly special representative
for Universal in the Minneapolis territory,
has been appointed manager of the Min-
neapolis branch.
In the San Francisco branch, R. S. Stack-
house succeeds Manager Ben F. Simpson.
Robert J. Murray, known throughout New
England and the South, has been made
manager of the Dallas branch. He was with
Fox for eight years, having been special rep-
resentative in Boston for seven years and
Charlotte branch manager for one year.
The new Albany manager is Jack Krause,
who comes from the Bond Film Exchange,
having been with that concern four years.
Previously he was salesman in the Pathe
Albany office for three years.
Sales Manager Smith has added additional
duties to Dan B. Lederman, recently ap-
pointed district sales director covering the
Associated offices in Minneapolis, Omaha,
Des Moines, Oklahoma City, Kansas City
and Winnipeg. In addition to the foregoing
offices, Mr. Lederman has been given su-
pervision over the Chicago and Milwaukee
branches.
Mrs* Sam Warner Entertains
M
Four Stage Companies' Casts
RS. SAM L. WARNER (Lina Bas-
quette, former premier danseuse of
the Ziegfeld Follies), was hostess at
Warners Theatre, New York, on Friday
afternoon of last week to well known stage
stars and the entire personnel of four dra-
matic companies now playing on Broadway.
A de luxe showing of the Warner Bros,
feature, "Hogan's Alley," starring Monte
Blue, was given, with the logos occupied by
the luminaries of the spoken drama and 150
members of the casts of productions appear-
ing at Charles Dillingham theatres. They are
"Sunny," "The Last of Mrs. Cheyney," "The
City Chap," and "Those Charming People."
Mrs. Warner, who only recently returned
from her honeymoon, had arranged the party
to greet her old stage friends.
Among the guests were : Marilyn Miller,
Ina Claire, Mary Hay, Edna Best, Alma
Tell, Phyllis Cleveland, Ina Williams, Irene
Dunn, Mary Jane, Esther Howard, Joan
Clement, Jeanne Fonda, Helene Gardner,
Borah Minnevitch, Richard Gallagher, Cyril
Maude, Joseph Cawthorn, Frank Doane, A.
E. Matthews, Roland Young, Pert Kelton,
Jack Donohue, Clifton Webb, Paul Frawley,
Herbert Marshall and Charles Angelo.
Ohio Convention
(Contioued from preceding page)
bondage for every theatre owner in the
United States."
The amendments would be responsible for
this because, he said, they would make al-
most limitless the sources which could reap
revenue from music taxes far greater than
the one now derived under the present law
by the American Society of Authors and
Composers. He advised the Ohio men against
being "hoodwinked" by any overture on the
part of the latter society, saying that only
10 per cent, of the $700,000 it collected ire
taxes last year went to its members. Mr.
Brylawski and his committee were given a
rising vote of thanks in recognition by the
Ohio unit of the work they are accomplish-
ing nationally.
Harmony was the final keynote also of the
Ohio organization, whose members conceded
that it had developed into one of the most
satisfactory conventions, from the standpoint
of business and pleasure, ever held by the
organization.
At first parliamentary procedure took on
a threatening aspect. There was evidenced
a suggestion of a rift between men from
Cleveland and those from other parts of the
state. It was contended that the bylaws of
the organization had never been officially
authorized by the unit as a whole. This de-
veloped when it came to electing a president,
one side claiming that bylaws provided that
this was the duty of the directorate, while
the others contended the election of the
chieftain should be made on the floor. Mat-
ters resolved themselves into a special com-
mittee going into caucus, taking with them
the bylaws which were amended in respect
to the president. Therefore, by unanimous
endorsement, a nominating committee was
appointed and the best of good will prevailed.
J. J. Harwood of Cleveland at the banquet
that night officially recorded state harmony
when he declared : "Cleveland delegates and
Northern Ohio arc down here for harmony.
That was our fight, and that is our success
which is the success of all. We will follow
Mr. James for another term if he is willing
to accept."
"W. N. James of Columbus, president of
the M. P. T. O. A. of Ohio, was first pre-
sented with a gold watch and the following
day was unanimously re-elected.
The other officers are : J. J. Harwood,
Cleveland, vice-president at large ; H. T. Pal-
mer, Fairport Harbor, first vice-president; J.
A. Ackerman, Cincinnati, second vice-presi-
dent; Henry Bieberson, Jr., Delaware, third
vice-president; Sam Lind, Zanesville, treas-
urer ; George Fenberg, Newark, secretary ; P.
J. Wood, Columbus, business manager;
Executive Committee, all officers and F. A.
Kelly, Massillon ; M. B. Horiwitz, Cleveland ;
A. C. Himmelein, Sandusky; John Schwalni.
Hamilton; J. A. Damm, Wadsworth ; C. W.
Miller, Youngstown.
NO FIRE HAZARD FOUND
Omaha picture houses have been given a
"clean bill" so far as fire hazard is concerned
by State Fire Marshal John C. Trouton, who
investigated at the request of City Commis-
sioner Dan B. Butler, who charged that fire
hazard conditions were very bad in Omaha
picture houses.
December 19, 1925
MOVING PICTURE WORLD
639
MiiiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiy^
I hoew in Conn. |
I J OEW, INC., New York, The- |
g atriced Company, will invade 1
g Connecticut for the first time, it be- j
g came known this week, announcement 1
g being made of the signing of a contract i
P for the purchase of a theatre site in 1
g Stamford costing $500,000. The prop- I
g erty consists of the westerly half of |
1 the Speike Building on Main Street. It 1
g fronts 51 feet and is 200 feet deep. It |
g is purchased from the Connecticut Title g
1 and Guaranty Company of Hartford, 1
g of which Abram Speike is president, g
g The new theatre, work on which 1
g will start as soon as the title has been 1
g passed, probably early next month, will g
I cost between $300,000 and $400,000 and |
I will seat between 2,500 and 3,000. |
S Definite plans for the building have g
g not yet been formulated. 1
yiarguerite Marsh Dies
at 'New York Home;
Sister of May
MARGUERITE MARSH, 33 years old,
sister of Mae Marsh and herself a
well known actress, died on December 8 at
the home of her mother, Mrs. Mae Marsh,
221 West Eighty-second Street, New York
City, of bronchial pneumonia. About a
month ago nervous breakdown necessitated
her return from St. Louis, where she was
making personal appearances.
As Marguerite Loveridge, Miss Marsh
made a name for herself before engaging lin
picture work. D. W. Griffith spotted her
sister Mae when Mae called on Marguerite
at the studio and engaged the younger sister.
Later Marguerite changed her professional
name back to Marsh. She starred with Lionel
Barrymore in "Boomerang Bill," with Wynd-
ham standing in "The Lion's Mouse," and
with Maxine Elliott and Martha Mansfield
in a number of productions. Funeral serv-
ices were held at 2:30 p. m. at the parlors
of W. J. Dargeon, 954 Amsterdam Avenue
I The Bulletin I
f nn HE first number of the Official |
I Bulletin of the M. P. T. O. A,, |
g to be issued semi-monthly, is in the g
i mails. This is a new and valuable serv- g
P ice for exhibitors instituted by Busi- g
g ness Manager Joseph M. Seider. The f
g first number is an eight-page one and i
g replete with newsy departments. i
I In the selection of Tom Waller as |
i editor* of the Official Bulletin, Mr. |
5 Seider has obtained a man ideally cap- g
i able of making it an outstanding sue- g
B cess. That is obvious to Moving Pic- g
g ture World readers, who are well ac- g
i quainted with Waller through his 1
g previous connection with this publica- p
i tion. 1
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiliiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiniiiiiiiiniiiiiiiiiiiiin^
Kansas City Showmen
Learn to Distrust
African Qolf
^ OMEDY, pathos and scandal inter-
mingled on Kansas City's Film Row this
week when, amid open mouths and astonish-
ed faces, a raiding squad of policemen hacked
the "wagon" in front of "Hollywood," the
town mecca for exhibtors, film salesmen
and others either directly or indirectly con-
nected with the industry.
An ordinary raid would provoke little more
than the blink of an eye from Film Row, but
for exhibitors and exchange representatives
to learn that according to the police, copper
wires, four storage batteries and a Ford
starter had a very direct, as well as ef-
fecting and demoralizing, connection with
the "little green table" upon which mystic
ivory cubes were wont to scamper — well, it
simply was too much of a shock. Upon in-
vestigation the police found a magnet in a
very innocent looking humidor. When the
"juice" was turned on the dice "froze," they
said.
As Mike Curran, keeper of the game par
excellence, was "booked in" at police head-
quarters he gave the name "Mike Curran,"
but in making his own $50 bond for appear-
ance in court he signed the name J. W.
Flynn. That's something else to guess at.
Contingent
THE following report received in the
Department of Commerce from Douglas
Miller, Assistant Commercial Attache
in Berlin, gives the most recent facts and
figures illustrating the workings of the Ger-
man contingent system :
In spite of the dissatisfaction expressed
abroad that the German film contingent sys-
tem is limiting the market for foreign pic-
tures, says the report, in German film pro-
duction circles there is a growing complaint
that the contingent system still fails to give
German producers the share of the market
that they expected. According to recent
figures of films passing the censorship it is
evident that German productions are steadily
falling behind.
For example, the following are the figures
for October : German 122, American 104,
other foreign 43, making the total number
of films 269. Of these 62 were dramas, 21
i)cing German, 28 American and 13 other
foreign. In length of film 100,838 meters
were German, 83,394 meters were American
and 37,789 other foreign, making a total of
222,021 meters.
Of the German films passing the censor-
ship in October, 29 were prohibited to be
shown to children under eighteen; 42 of the
American films and 13 of the other foreign
pictures were also prohibited. Accordingly,
about three-quarters of the German pictures
could be shown to children, while only three-
fifths of the American pictures were allowed
the same privilege.
Of the total number of ediltfitibitil films
censored in October the Geriflafl"5HSte "was
I Defends Pictures |
I A MERICAN motion pictures stimu- 1
i late the populace and awaken a 1
g necessary ambition, according to Dr. g
g Toulouse, a French sociologist, in a g
= forceful counter-attack to aspersions 1
s cast on filmC. Visions of brighter, |
g healthier lives make people ambitious g
s and stimulate them to exertions, he i
finds. P
= Any tendency of the screen to en- g
g courage lives of crime the doctor be- g
^ lieves insignificant, affecting only the §
5 viciously inclined and the weakminded. 1
1 "I could never see anything particu- 1
g larily moral about making believe that |
g poverty is dignified, or that anybody 1
I ought to be satisfied with less than the 1
i best he can get," he said, continuing to 1
j emphasize that all poverty is unhealth- i
g ful and the creator of anemia and 1
1 tuberculosis. g
I The greater the inducement, the bet- 3
g ter the work, he says. g
g "It is the policy on which the wealth g
I and industry of the United States have g
g been built up," he said. "It is the les- |
g son all Europe has to learn from her i
g sooner or later, and in the movies it is |
g taught in the most concrete and com- 1
g prehensible form, in which it can reach g
g everybody." 1
illlllllllllllllllSIIIIIIIIIIIIIIIIIIIIII'IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIH
System a Failure
45 per cent., compared with 63 per cent, the
month before. In the number of meters
shown the German share was 45 per cent.,
compared with 54 per cent, in September.
Of film dramas 21 German pictures were
censored, compared with 41 foreign. The
respective figures in September were 30 Ger-
man, against 43 foreign and in August 28,
as compared with 20 foreign. Accordingly
the German share in film dramas censored
was 34 per cent, in October as compared
with 41 per cent, in September and 58 per
cent, in August.
Many Picture Theatres
In Iowa Change Hands
E. C. Bunker has opened a new theatre
at La Villa, la. He is a newcomer in the
picture field. Faagorg & Kelger have sold
the Lyric at Kimballtown, la., to Rasmussen
& Huffman. Hal Kelley has sold the Opera
House at Corning, la., to Stanley & Cecil.
C. M. Peregerine has also sold the American
of Corning to the same people.
The Grand at Cedar Rapids, la., has passed
into the hands of Millisack and Johnston.
George F. Adams was the former owner.
Mr. Keeler has sold the Legion at Gushing,
la., to C. R. Sefif. C. S. Bovee has sold the
Florence at Elkpoint, S. D., to H. Goldstein.
C. Ehlers has sold the Liberty at Lowden,
la., to Weise & Belter. John Michael has
bought the Strand at Leon, la.
Qerman Production Falls Off;
640
MOVING PICTURE WORLD
December 19, 1925
OF the Screen
BY the Screen
and FOR the Screen
(Continued from page 631)
form possible, and affixed to scene or
sequence to which they apply. The Master
Scenario is a concention of the production
values of the picture, COMPLETELY OR-
GANIZED from EVERY picture angle.
The man who says today, "You cannot blue
print PICTURES or production values in
pictures" is the man who tomorrow very
definitely CHARTS the mother love theme
or the Western theme or the society theme.
Wisby goes farther than that— much farther.
Under his Plan, for instance, the main
sequences are blocked out, studied from the
dramatic angle, the photography angle, the
scenic angle and VISUALIZED a series of
panels, preliminary to actual production.
These panels, in turn, are studied, checked
over, revised as tangible production GUIDES.
Here is production INSURANCE. Here
is production ECONOMY. Here is SCREEN
IMAGINATION going to work— actually go-
ing to work— BEFORE the camera starts to
run.
Give Wisby a picture to make. He would
put more time in preliminary effort than is
being done today. But we are certain that
for every D.'\Y he worked in advance of
actual "shooting," he would cut ofT TWO days
in the studio.
He would save money, too, in settings.
And at the same time give to the screen
something different in SCENIC INVESTI-
TURE. Accompanying this story is a repro-
duction of a cathedral interior, done by
Wisby along lines of creative interpretation.
It is a stylistic cathedral. No particular
church. Yet the ecclesiastic note is definitely
and lastingly sounded. A cathedral has been
shown by NOT showing it. And at a pro-
duction cost far lower the building of a
replica of any particular monument to prayer.
We asked Mr. Wisby how he would "in-
terpret" a common object, like a farm house.
"By NOT showing it," Wisby replied. We
would interpret it CINEMATICALLY— by
deleting the things about the house that do
not mean anything and assembling the things
that mean something around a central motif.
That motif will express a MOVING PIC-
TUE ideal and at the same time interpret
the meaning of that house to the scene as
played. The meaning may be purely deco-
rative or it may serve as a background for
emphasizing the mood of a sequence — sinister
or pleasing, dramatic or droll, as the script
may direct. Whatever is done or not done,
the motif chosen, and the interpretation of
it, must be original on MOVING PICTURE
lines."
Is Wisby qualified to put his Plan to
work? Look over this brief record of his
career and see if he is not amply qualified,
in a personal way to amplify what has al-
ready been done in the way of organized
screen technique :
A Danish nobleman by birth, Wisby gave
up his title of Baron Dewitz, and Grand
Ducal Chamberlain to become an American
citizen ;
He has spent some sixteen years in ex-
ploration and travel, studying as he went;
An officer in the Royal Danish Navy, ha
circumnavigated the globe with Prince
Valdemar, nephew of the late Queen Mother
of England ;
He was the boyhood chum of Prince Karl
of Denmark, now King Haakon VII of Nor-
way ;
Inventor, with R. E. Scott, United S-.ates
Army captain, of the aerial torpedo and the
battle-aeroplane ;
Author of "War's New Weapons," prefaced
by Hudson Maxim, and considered by him
the most valuable technical book of the war.
The New York Tribune said this of Wisby's
book : "He possesses the rare gift of 'popu-
larization.' He writes and explains remark-
ably well ;"
Headed a Regie in Denmark and another
in Belgium;
Made, in record time, "Diana," a three-reel
picture with amateurs. His first film ef-
fort, and a box office success;
Supervised Olga Petrova's "Daughter of
Destiny ;"
Toured the United States in 1904, introduc-
ing efficiency systems into a number of or-
ganizations ;
During the past seven years has re-studied
the arts and sciences to find what they can
contribute to the screen, in a screen manner.
Yes, Mr. Wisby is qualified. Prepared to
properly rear this PICTURE child on which
he has spent a lot of time, money and brains.
(The third chapter of "OF the Screen, BY
the Screen, and FOR the Screen" will appear
in Moving Picture World next week.)
MONTGOMERY, MO., TURNING BLUE
Montgomery, Mo., is threatened with Blue
Sundays. The religious intolerants of that
community have been bringing pressure to
bear on Prosecuting Attorney Glover E.
Dowell to enforce the dead Sunday closing
laws. He has stated that he has about de-
cided to do so.
CAN'T PLAY "HOOKEY"
A drastic city ordinance proposed for Tulsa,
Okla., forbids children from 8 to 10 years
of age from attending any place of amuse-
ment in Tulsa from 9 a. m. to 4 p. m. on
Mondays, Tuesdays, Wednesdays, Thursdays,
and Fridays. The offending theatre will be
penalized in the sum of $100 for allowing
such attendance of children.
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I Wyroheck Killed |
LEO WYROBECK, 23 years old, f
^ Southern Illinois salesman for f
1 Universal Pictures and a bride-groom 1
i of less than a week, was killed on i
I Wednesday night, December 2, when |
1 his automobile plunged into a stalled g
i auto truck on the hard road near 1
I Windsor, III. I
1 Wyrobcck was alone in his sedan at =
1 the time and he was never able to g
1 explain the mishap. The presumption 1
1 is that he was blinded by the bright |
1 head lights of another machine and i
I saw the truck too late to prevent a |
1 collision. s
1 The tragic end of the popular sales- ]
1 man was a shock to the St. Louis film i
1 colony, which had not finished extend- |
g ing its congratulations to Wyrobeck =
S and his bride, who was Miss Selma 1
1 Hess. Their wedding took place in i
1 Brooklyn, N. Y., on Thanksgiving Day. g
1 They returned to St. Louis on Sunday, |
1 November 29, and Wyrobeck departed 1
1 the next day on a business trip through 1
I his territory. g
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Many Protests When
Exhibitors Seek
to Join Hays
(Continued from page 633)
if you are playing fair, all the opposition in
the world will do you no permanent harm.
"There is one way for exhibitor and dis-
tributor to get together and strive shoulder
to shoulder for the common good. Each
must play fair with the other.
"A satisfied exhibitor is a friend of the
producer. An exhibitor who is buying pic-
tures at fair prices, who is receiving product
that makes his theatre an honorable and sub-
stantial institution in his community has no
just complaint against the man upon whom
he is dependent for his product.
"A distributor who is receiving fair treat-
ment from exhibitors, who has a satisfactory
outlet for his product, who is not suffering
from unfair practices, has no quarrel with
exhibitors.
"The motion picture business in all its
branches prospers when there is fair play
between buyer and seller. In this it is no
different from any other business.
"It is just as much to the advantage of
the distributor as it is to the advantage of
the exhibitor to work for general satisfac-
tion between buyer and seller. The only
contract worth while is one that gives profit
to both parties. Contracts must be equitable.
Both sides have been offenders.
Attaining Co-operation
"Never, however, has there been such gen-
eral friendliness in the industry between dis-
tributor and exhibitor as there is at this
time. Distributors and exhibitors are natural
friends. Influences which would make them
otherwise are bad influences. We have not
yet reached the maximum co-operation, but
we will. We can bring 100 per cent, con-
fidence and co-operation between exhibitor
and distributor by practicing continually the
policy of 'Do unto others as you would have
others do unto you.'
"That's all there is to our business — that
is all there is to any successful business.
The Golden Rule should be written in red
at the top of every contract, and it would
be the most valuable clause in it. It's a
clause that must be obeyed. It is non-can-
cellable. It is the law of justice and human-
ity as well as the greatest of all economic
laws. You can't evade it. You can't appeal
it. You obey it, or you suffer. To live and
let live is not enough — we must live and help
live.
"You may say for me as you did in Michi-
gan that the determination on our part to
do everything possible for exhibitors and to
promote to the fullest extent the plan of
co-operation, goes to the extent of assuring
them that if any exhibitor in Ohio or any-
where in the country has a real grievance
against any of the producers or distributors
who are members of this asociation and will
call my attention to such grievance, that the
good offices of the association will be imme-
diately and sympathetically used to bring
about such conferences and consideration of
such real grievance by the parties interested,
that a fair solution may be quickly sought.
It is our purpose to do everything possible
to bring about an adjustment of every real
grievance wherever and whenever any such
exists. I know that the exhibitors of Ohio
will appreciate the value both to exhibitors
and distributors of this possibility."
December 19, 1925
MOVING PICTURE WORLD
641
Theatre Acquisition Contest Hotter;
SmciHer Exhibitors Are Combining
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A Puzzle
A PERPLEXING question confronts
the M. P. T. O. Kansas-Missouri
in the admission of managers of pro-
ducer-owned theatres into the organi-
zation as active members.
The majority of the M. P. T. O.
K. M. directors favor lifting bars to
manager of producer-owned houses, but
the by-laws of the organization say
"no," and it takes more than a meet-
ing of the directors to amend the con-
stitution. At a regular convention only
can the constitution be amended and
the next convention will not be until
spring, the usual semi-annual fall con-
vention having been called for.
"All we can do is sit and wait," said
R. R. Biechele, president of the ex-
hibitor body. "There can be no doubt
about the sentiment towards such a
move, but we cannot throw our by-laws
to the winds."
Incidentally, in connection with pro-
ducer-owned houses, virtually all doubt
concerning Metro-Goldwyn and the
proposed new $3,000,000 Midland The-
atre of Kansas City have been re-
moved. Metro-Goldwyn will control
the booking of the 4,000-seat house.
That much is a certainty, as has been
admitted by officials of the Midland
Theatre Company, which is construct-
ing the house, but final details have
not been disposed of yet.
piiiiiiiii:!;i!iiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiuiii'iiii!!
Capitol, Co., Flint, Mich.,
ISlames Butterjield President
The Capitol Theatre Company of Flint,
Mich., has been reorganized with W. S.
Butterfield as president, according to an-
nouncement from the Butterfield offices in
Detroit. Mr. Butterfield has been instructed
to proceed with the erection of a new thea-
tre to cost approximately $1,000,000. The
Butterfield Circuit will erect three new
theatres in the state during the coming year,
one in Bay City, one in Ann Arbor and the
other in Flint. These will represent approx-
imately $2,000,000 in property and buildings.
W. S. Butterfield, accompanied by Mrs.
Butterfield, left recently for Florida on a
motor trip. They expect to be gone about
three weeks, returning here in time for
Christmas.
MUSICIANS WANT INCREASE
The rfiusicians of St. Louis have let it be
known they will ask a uniform increase of
$5 a man a week when their present contract
expires next summer. The local exhibitors
have appointed a special committee to con-
sider the question. At present the musicians
average about $48.50 a week with $10 extra
for the leader.
Qottesman and Kutinsky Seek Control of Jersey
City — Kansas City Suburban Chain
Foreseen — New Illinois Co*
By Sumner Smith
AS the days go by, the struggle for domination in the motion picture indus-
try and for a bare existence waxes increasingly hotter. "Buy theatres,"
is the battle cry. The big circuits have men constantly investigating
possible acquisitions; distributors and producers seek good theatre invest-
ments. Theatre companies are formed to protect a distributor frorn being
shut out of the market. And the exhibitors are combining within their own
ranks to control their local situation.
This undoubtedly is a new crisis in the affairs of an industry not unused to
crises. Better pictures than ever are being made, but of what use is it to make
better pictures if a competing firm dominates a key city and can prevent them
from beine shown first-run? So the scramble for theatres goes on unremit-
tingly ; appearances indicate that it will continue for months to come. Every-
body is trying to safeguard investments.
It seems certain that the situation will re-
sult in more and more competing exhibitors
coming to an agreement and an alignment of
strength — that is, the smaller exhibitors, for
the bigger ones have already consolidated
their position. Control of the theatre situa-
tion in Jersey City evidently is the ambition
of Alfred Gottesman and Morris Kutinsky,
who have merged their properties into one
organization. Gottesman's houses are the
Strand, now building at Fairmount and
Bergen, and three others to be built, as
follows: The Cameo at Decatur and Ocean,
seating 2,000; the Downtown at 71 Newark
avenue, to seat 1,500, and a house as yet un-
named at Communipaw and West Side
avenues, to set 1,600. Gottesman also owns
the State at Washington, Fa. The Kutinsky
theatres are the Tivoli at Four Corners, seat-
ing 1,400; Monticello on Monticello avenue,
seating 1,000; Eureka in Hackensack, seating
1,400, and the Playhouse at Bound Brook,
seating 800.
Kansas City
A string of Kansas City suburban houses
probably will be controlled by a new syn-
dicate, now in the process of organization,
with Adolph Eisner, former president of the
M. P. T. O. Kansas City, as the probable
head of the chain.
Plans at present merely are in the embryo
and it is not known what theatres will be
included in the string, which will be operated
as chain houses. With the majority of down
town first-run houses in Kansas City pro-
ducer-controlled, the suburban houses rapid-
ly are becoming parts of chains.
"The day of the old fashioned exhibitor
who used to point a menacing finger at syn-
dicates and chain houses has passed," said
Mr. Eisner. "Today most of the big ex-
hibiting end of the industry is done in two
types of theatres — those operated by a syn-
dicate and producer-owned houses. I have
devoted most of my life to operating private-
ly-owned theatres, but I am convinced that
the strongest voice can be heard in the
wilderness today is that of the chain thea-
tre. Its the only logical solution of many
of our inter-industrial troubles and I pre-
dict that a few years hence will find the
majority of the theatres of America either
affiliated with a chain or producer-con-
trolled."
Illinois
According to news from Bloomington, 111.,
the four leading movie houses in that city
have been organized into a new holding
company to be known as the Bloomington
Theatres, Inc. The houses in the new or-
ganization are the Castle, Ilini, Majestic
and Irwin. Guy W. Martin has been made
managing director of the Ilini, Irwin and
Castle theatres at Bloomington and Jack
Spicer will manage the Majestic in the same
city.
Rapp & Rapp are preparing plans for a
new theatre to go up at Cicero avenue and
Belmont, Chicago, for the Lubliner-Trinz-
Balaban-Katz combination. The house will
seat 2,500 and cost about $1,500,000.
Polka Brothers have added another house,
the Fargo, at Sycamore, 111., seating 800,
which opened last month. This modern
movie house will show pictures and pre-
sentations. The Polka circuit lias theatres
in Geneva, Maywood, Melrose Park and
Des Plaines. 111., and other houses may be
added in the near future.
The new Milo Theatre at 18th Place and
Blue Island avenue, Chicago, was opened
last Thursday to a capacity house. J. D.
Zoumzakis, owner of the new house, put on
a heavy opening bill that the big crowds
appreciated. The new theatre seats 1,500
and has a fine orchestra and a Barton organ.
Screen novelties, feature photo plays and
vaudeville will be the policy. Other houses
in the Zoumzakis circuit are the Stadium
and the 18th Street.
Verne Langdon has added the Famous
Theatre on Chicago avenue, Chicago, to his
circuit acquiring the lease from Mueller and
(Continued on next page)
642
MOVING PICTURE WORLD
December 19, 1925
Theatre Acquisition Qeneral
(Continuecl from preceding page)
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Incorporations
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Four companies incorporated in the motion
picture bwsiness in New Yorit State during
tlie past weeii. While this does not indi-
cate any great activity from the standpoint
of companies incorporating in the business,
the amount of capitalization of at least three
of the companies was for substantial amounts.
The companies chartered by the secretary
of state were: I'ubllx Theatres Corporation,
1,(H)0 shares of no par value stock, with
Harold B. Franklin, of New Rochelle; Sam
Katz, Chicago, III., and Felix B. Kahn, of
New York City; Merit Play Productions, Inc.,
$30,000. Charles K. Feldnian, H. H. Feldsteln.
William Rothschild, New York; R. S. P.
Amusement Co., Inc., ^5,000, Elsa Alper,
Goldie Schwartz, Estelle Wagner, Brooklyn;
Rohde Rathjen and Wallace, Inc., Cold Spring,
$',5tM», H. T. Inimcrman, Israel Isenberg, M.
I. Garvey, New York City.
'i'he Trio Tlieatres Company, Toledo, Ohio,
Is among the recent Ohio incorporations, with
Hvward Feigley, Nathan B. Chamis, Samuel
Harris and others. The Casto Theatre Com-
pany, Ashtabula, Ohio, has also been incor-
porated by Maurice A. Shea, Leo T. Losen,
Chnrey S. Sheldon and Howard M. Nazor.
Chicago Asks Relief
From Old Fire
Ordinance
THEATRE owners and managers in Chi-
cago are behind the movement to amend
the fire prevention ordinance passed over
twenty years ago at the time of the Iro-
quois Theatre fire, so that people will be
permitted to wait in the lobbies of the thea-
tres while the houses are full of patrons. It
also is planned to ask the council to change
the ordinance on fireproof drapes, as the new
houses are practically fireproof and have
plenty of exits.
A conference was held last w-eek between
Fire Commissioner Joseph F. Connery and a
committee from the Chicago Exhibitors As-
sociation headed by Business Manager Jack
Miller, Barney Balaban, Harry .'\scher, Emil
Stern and representatives from the other
circuits. The fire chief said that his hands
are tied, as he would have to enforce the
present fire prevention ordinances. The only
way to obtain relief is to have the city coun-
cil amend the laws.
MISSING USHER SURRENDERS
Walter G. Fritchic, former head usher of
the Grand Riviera Theatre, Detroit, Mich.,
which was robbed of $10,000 in week-end re-
ceipts two weeks ago, returned to Detroit
last week and gave himself to the police.
He brought with him approximately one-
half of the receipts and told the usual story
of how two boys, seeking a chance to see
the world, ran away with the money.
HATTYE KOERPEL DIES
Hattye Koerpel, wife of J. A. Koerpel,
First National's European Director General,
died last week at her home in Chicago after
a short illness contracted while living abroad.
Mrs. Koerpel leaves many friends in the in-
dustry who will be deeply grieved at her
passing. She was buried in Ottawa, 111.
Sass. He has also added the Oakley Theatre
near Oakley and Chicago avenue. This will
give him four houses on Chicago avenue.
The other two are the Alvin and Hub
theatres. Langdon's booking headquarters
are at 30 East 8th street. He also looks after
the Avon Theatre on Fullerton avenue for
the Lynch circuit.
Work will start after the first of the
year on the huge new 5,000-seat theatre
that the Balaban-Katz-Lubliner-Trinz com-
bination will build at Crawford avenue and
Washington Boulevard. This makes three
new theatres for that district for the coming
year. The new house will be named the
Washington, and it is claimed, will be the
largest theatre on the West Side.
It is reported that Fox's theatre chain will
build a new movie theatre on the Washing-
ton street, Chicago, site near State street
they acquired from the Ascher circuit some
time ago. The site is 100 feet on Washing-
Ion street by a depth of 180 feet, can easily
take care of a 3,500-seat house.
Balaban & Katz report the work on the
new Chicago theatre that is going up on
Randolph street in the new Masonic Temple
building is so far advanced that they are
planning for the opening early in March.
The house will seat 3,500 and has been
named the Masonic Temple Theatre. It is
the second largest house in seating capacity
in the Loop. The house is being built along
East Indian lines.
Detroit
The Miles and Regent theatres, Detroit,
Mich., long the property of Charles H. Miles,
will soon be in the hands of the Fox Film
Corporation, according to a seemingly well-
founded rumor current in the Detroit trade.
William Fox made a quiet visit to Detroit
one day last week and is said to have con-
ferred with Miles relative to a deal. Miles
later went to New York. The Fox-Wash-
ington Theatre will need a new home shortly
because of the coming expiration of the lease
on the present house, and either the Regent
or Miles would be a fitting substitute for a
first-run. Miles recently closed his Ferry
Field Theatre after an unsuccessful venture
with stock and the house is now up for sale.
Northern New York
Albert and Nate Robbins of Syracuse, N.
Y., were in Ithaca the other day with Arch-
itect R. C. Merrick looking over the site on
which an option has been obtained for a
proposed new house, financing for which will
soon be completed. Albert Robbins has
signed a contract for a ten-week lease of
the Little Theatre in Ithaca, beginning Jan-
uary 4. Mr. Robbins will offer pictures and
professional recitals. Patrick Conway will
direct the ten-piece union orchestra.
The Shea Amusement Company will lease
the theatre which the Bickford Realty Com-
pany is to build at Bailey and Kensington
avenues, Bufifalo, N. Y., for a term of twenty
years. The house will seat 1,500 and cost
$500,000. It will be named Shea's Kensing-
ton. A Wurlitzer unit orchestra organ will
be installed. The house will be ready by
September, 1926.
Reports received in Indianapolis from Ev-
ansville, Ind.-, indicate that a deal is pending
in the latter city whereby the Victory Thea-
tre building is to become the property of
Universal Pictures Corporation for a con-
sideration of approximately $1,000,000. Julius
Singer, personal representative of Carl
Laemmle, president of Universal, has been
in Evansville conferring with officials of the
Standard Evansville Realty Company, own-
er of the theatre building, which includes the
Sonntag Hotel.
St. Louis
The Lyric, Sixth and Pine, and the Vir-
ginia Theatre, 5117 Virginia avenue, are now
with the St. Louis Amusement Company's
chain of second-run houses. All their pic-
tures in the future will be booked through
that company.
Los Angeles
West Coast Theatres, Inc., expects to
have its new theatre in the Moneta-Man-
cliester district of Los Angeles, costing $350,-
000, completed January 1, according to a
statement issued by Michael Gore, presi-
dent of the organization. The new theatre
will seat 1,500 persons. Another new Los
Angeles theatre will cost $100,000 and be
erected at Main Street and Griffin Avenue
by L. A. Smith. A. M. Bowles, general man-
ager of West Coast Theatres, Inc., stated
that its new uptown theatre would be form-
ally opened December 26. It will cost ap-
proximately $250,000.
Fred Miller, president of the Far West
Theatres Corporation and former owner of
the California and Miller's Main Street
House, announces that a new theatre seat-
ing 2,500 and costing over $500,000 will be
built on Hollywood Boulevard at Vermont.
The building will be in charge of Ralph R.
Lloyd with the architecture being executed
by William Allen. Lew Bard, formerly of
the Bard Theatre Syndicate, is vice-president
and treasurer of the organization.
Another theatre to seat 900 will be built
at 39th and Southwestern Avenue by W. E.
Johansen. This will cost $35,000.
West Coast Theatres is planning the con-
struction of a house to seat 2,000 and cost
$200,000 to be built in the exclusive Wilshire
district.
Nebraska
Right on the heels of the announcement
that Universal Pictures Corporation is to
build a $250,000 picture theatre at Grand
Island, Neb., comes the news that the Cooper
interests are to build a $310,000 theatre build-
ing in that city and lease it to Famous
Players-Lasky Corporation.
THEATRE ROBBERS DRIVEN OFF
Arthur Black, manager of the Lincoln
Square Theatre, Detroit, Mich., trapped two
robbers in the basement of his theatre, last
Saturday night, called the pohce and a shoot-
ing affray ensued that brought hundreds of
people to the neighborhood. The robbers
fired their way out of the building and
escaped after an exchange of more than
fifty shots. Black was counting the receipts
upstairs when he heard a noise below. In-
vestigating quietly, he found the robbers at
work and skipped next door to call the police
on the telephone.
December 19, 1925
MOVING PICTURE WORLD
64i
Let's Look Back at the Old Days
And See How Qoldman Started
FIFTEEN years ago a gentleman of
finance made a flying trip in one of the
city's then few automobiles to prevent
another gent from collecting an assortment
of electric lights from an abandoned air-
drome at Prairie and St. Louis avenues.
Which explains why William Goldman,
owner of the Kings Theatre on Kingshigh-
way boulevard, was holding a fifteenth anni-
versary party at his theatre last week. For
out of the argument that resulted from this
encounter with the light collector was Gold-
man's career as an exhibitor launched.
They Tiad a mutual interest. Both were
in the red because of their relations with a
mutual acquaintance and both were seeking
to protect their own. One had advanced
coin and the other labor towards an airdome
venture that didn't work out just right.
The gent astride a twenty-foot ladder gave
Goldman some sage advice about finance and
pictures and ended with a recommendation
that instead of permitting the airdome to
be dismantled Goldman should put in a tent
show on the site. Then to prove that he
knew what he was talking about, he took
Goldman on a tour of the city to see other
tent shows that were making big money.
Their first call was the tent at Fifteenth
and Montgomery streets that was the foun-
dation on which Harry Koplar, vice-presi-
dent of the St. Louis Amusement Company,
and his brothers built their fortunes.
A Poor Start
What he saw was convincing, and on No-
vember 21, 1910, Goldman launched his first
show, his big black tent with some 1,200
seats filling the big lot at Prairie and St.
Louis avenues.
His start was not auspicious. A $15 gate
■was an event and $3 about the average re-
ceipts. For 5 cents four one-reel pictures
were shown on the screen. In those days
Selig, Biograph, Vitagraph and Essanay
were the big producers, while the General
Film Company distributed the film for all
of them.
For weeks and weeks Goldman struggled
along trying to win the populace to his tent.
It seemed that he was facing disaster, but
it was a disaster that put him on his feet as
an exhibitor.
His Big Chance
The majestic Titanic was speeding across
the Atlantic on its maiden trip when an
iceberg got in the path. The disaster that re-
sulted shocked the entire world. The papers
for weeks were filled with it, and in the very
midst of it all Goldman one day found
in his mail a letter in which a film man down
in New York City offered to sell him ac-
tual pictures of the sinking of the Titanic
for $6. There were twenty slides in the set.
He was new in the business then and
snapped up the offer. He didn't have time to
figurtf out how the New Yorker got the
"actual" pictures.
Goldman was all pepped up with his prize
and for days he figured out ways to properly
advertise the pictures. He sent out a bally-
hoo wagon to travel the streets in the vicin-
ity of the tent show and also organized a
boys' choir of six voices to give the proper
atmosphere.
Titanic Disaster
Assured His
Success
By David F, Barrett
It probably was the first attempt any-
where to put over an atmospheric prologue
for a feature picture. As one of the slides
showed a ship dipping its nose into the
briny Atlantic, the boys sang "Nearer My
God to Thee" while the audience cried.
Crowds flocked to the tent. All were so
anxious to see the Titanic pictures that some
couldn't wait their turn at the box oflSce and
cut their way into the show. The next
morning the big tent's sides were slashed
in many places where knives had opened
ways to choice seats. The audiences, like
Goldman, actually believed the pictures were
real. No one questioned their authenticity
at the time.
Classy Trimmings
Prior to the big event many residents in
that vicinity were antagonistic to the tent.
Its outside appearance was against it, but
inside it was fitted up in classy style. In-
stead of the bare earth, wooden aisles were
provided and there were individual baseball
grandstand seats for each patron instead of
the long hard wooden benches customary
in other tent shows. The interior was also
nicely decorated with lights and lanterns,
bunting and drapes. It was kept clean.
From then on patrons were assured and
Goldman grew more ambitious. He origi-
nated "Circus Nights" that rivaled the big
shows then touring the country under can-
vas. On one occasion he brought on a big
elephant act that had played the New York
Hippodrome in the heydey of its career.
High divers of international repute did
their stuff— one with fatal results. Horses
plunge'd into tanks from dizzy heights, bi-
cycle riders rode across wires strung across
Prairie avenue as the spotlight played on
them.
On his country store nights Goldman gave
away more hams and bacons than the aver-
age neighborhood butcher sold in a month.
In fact, he was one of the biggest buyers
of such products in St. Louis. For blocks
around could be heard the cackling of prize
chickens, turkeys and geese.
Fooled Police Sergeant
Some of his "stunts" were so dazzling that
on occasions the precinct sergeant found it
necessary to interpose an official objection.
One of these was a hair-raising slippery pole
climbing contest for boys. The pole tow-
ered some 100 feet into the air and the police
officer had visions of several casualties. To
give the proper atmosphere Goldman had
a placarded ambulance and nurses on hand
for "an emergency." And when an employe
did fall a fake M. D. rushed forth to give
medical assistance. It was then the sergeant
learned he had been hoaxed.
From his tent Goldman started to expand.
He took over the Maffitt Theatre, Vander-
venter avenue and Maffit street, in 1912 and
the New Lindell Theatre in 1915. It was
about that time that Director of Public Safe-
ty McKelvey issued the order that sounded
the death knell of tent shows. A few years
later Goldman completed the Grand-Floris-
sant Theatre.
In 1919 he went to the Kings for the first
time. At that time that house with the Per-
shing was operated by the Famous Players
Missouri Corporation. The following year
that company purchased all of Goldman's
houses with the string of neighborhood thea-
tres owned by Harry Koplar.
Became Operating Head
Goldman was made general manager for
the company. During his regime the Del-
monte and Missouri Theatres were opened
by the Paramount interests. The Delmonte
opened on Labor Day, 1920, and the Mis-
souri on November 6, the same year. He
continued in charge of the Missouri until
1923.
For a few months he was out of the pic-
ture business, but in May, 1924, again took
charge oF the Kings Theatre and Garden.
Later he added the Queens and Rivoli.
Several weeks ago an agreement was filed
with Recorder of Deeds Tamme whereby
he and Skouras Brothers are to form a com-
pany to operate the Kings, Grand Central
and West End Lyric when the Ambassador
Theatre is completed by Skouras Brothers.
Goldman will have 45 per cent, of the stock
of the new operating company and Skouras
Brothers 55 per cent., according to the
agreement.
In recent weeks Goldman has taken over
the Woodland and Kingsland Theatres on
Gravois avenue and has announced plans for
new theatres at St. Louis and Union avenues,
Hodiamont avenue near Easton avenue and
at Eighteenth and Park avenues. He will
also build a 1,500-seat airdome adjoining the
Kingsland Theatre. Among his assets he
lists a lease on the Union Theatre property
to take effect in 1927 and a half interest in
the Congress Theatre.
VANGUARD'S NEW YORK ADDRESS
Vanguard Motion Pictures, Inc., incorpor-
ated under the laws of the State of Dela-
ware, filed papers with the secretary of state
m Albany during the past week stating that
Its New York State office address would be
at 152 West 42nd street. New York City. The
papers were signed by Samuel A. Bloch as
president of the company and reveal the
onn!!"*"?^''"" °^ company to consist of
2,000 shares of preferred stock of $50 par
value, and 4,000 shares of common stock
having no par value. The filing of the
papers gives the company the right to bring
any necessary court action in the courts of
New York State.
WITHDRAW COMPLAINT
Fauious Playcrs-Lasky Corporation has
withdrawn its complaint against Henry Tam-
men of the Moon Theatre, Yankton, S D
whom they had charged with breach of con-
$l''740 '^''^ complaint involved the sum of
644
MOVING PICTURE WORLD
December 19, 1925
Laemmle Off to
Names Stars
C\RL LAEMMLE, president of Uni-
versal Pictures Corporation, sailed for
Europe on the Leviathan on December
5. Accompanying him were Sigmund Moos,
leasing manager at Universal City, California ;
Hans Winter, inventor ; Henry Henigson,
business manager at Universal City, and
formerly supervising manager of Universal's
exchanges in Europe; J. H. Ross, Mr.
Laemmle's secretary ; Carl Laemmle, Jr.,
Miss Rosabelle Laemmle and her friend,
Miss Estelle Cohen.
Laemmle is going abroad to consummate
a big international deal whereby through the
loan of $3,600,000 to Ufa, the greatest of the
producing, releasing and exhibiting com-
panies of Germany he secures for Universal
the entree to their 600 theatres, not only for
Universal pictures but for nearly 100 other
American-made productions. These are to
be chosen by a committee composed of Ufa
and Universal officials. The productions of
all of the best American manufacturers are
now eligible for entry into Germany through
Laemmle's deal, whereas, before, 90 per cent,
of them were excluded by the German gov-
ernment import law known as Kontingent.
Through this same arrangement, Laemmle
intends to exchange not only productions
with Ufa, whose biggest pictures will be
released through Universal in the future,
but stars and directors as well. It is quite
possible that Mary Philbin, Reginald Denny,
Lon Chaney, Norman Kerry, Laura LaPlante,
Virginia Valli, Louise Dresser and Jean Her-
sholt will make individual trips to the Ufa
studios, and that stars like Emil Jannings,
Werner Krauss, Lya de Putti, Zenia Desni,
Lil Dagovar and Conrad Zeidt will be
brought to Universal City, Cal., for Universal
productions.
Mae Murray sailed on the Majestic the
same day to discuss the terms of her own
contract with Ufa, which takes on an entirely
new significance since the Ufa pictures are
Sign with Ufa;
to Be ''Swapped"
to be released by Universal in America. Miss
Murray was formerly a Universal star.
Laemmle has also just consummated a
tremendous theatre deal in this country
whereby he has turned over the Universal
theatres to the Universal Chain Theatres
Corporation, which is just announcing a $7,-
000,000 issue of 8 per cent, preferred stock.
The Universal chief will be abroad for
eight or ten weeks.
Tracy Laughs at
Locomotives
M'
MASTBAUM REALTY COMPANY
A $10,000,000 realty corporation has been
organized by Jules E. Mastbaum, chartered
as the Elrae Corporation but operating in
Atlantic City as the Stanley Atlantic Realty
Company. The company has already bought
Atlantic City real estate worth over $3,-
000,000.
IKE TRACY, owner of the Prin- =
cess Theatre, Storm Lake, lau, M
1 has been confined to his bed following^ I
m a smash-up when a train struck his M
I automobile, demolished it and rolled §
1 him around in the gravel and cinders. 1
M His friends consider him one of the S
g most fortunate men in the world to be 1
1 alive, as he actually appeared to be 1
1 under the train a part of the time. 1
M The accident occurred just before M
1 his house was to have its formal open- 3
i ing at Storm Lake. Friendly exchange g
I representatives took charge of the 1
g opening and put it across in good M
M shape. Mr. Tracy will be in bed for §
S some time nursing a broken hip and S
g numerous bruises. S
illlllllllllllllllllllllllllllllllllllllllllllllllllllimlllllllllllllllllllU^^^^^^^^^
Puhlix Theatres Officials Qo
South for District Meetings
PUBLIX THEATRES, INC., has been
incorporated in Albany, N. Y. It is
the name of Famous Players and Ba-
laban & Katz theatre company. Sam Katz
is president. Paramount owns all the stock
but Balaban & Katz will operate the busi-
ness for a share of the profits. The new
company's holdings are those of Paramount
and Balaban & Katz, the latter's interest
in B. & K. Midwest Theatres, Inc., the Lub-
liner & Trinz and the Kunsky houses.
A party of home office executives of Pub-
lix Theatres Corporation will leave New
York this w^eek for the South to attend two
district conventions of the organization. The
first of these conventions will open in Dallas
on Monday and will last the greater part
of two days. The other wil be held in At-
lanta, opening Thursday.
The purpose of these conventions is to
acquaint the personnel of Publix Theatres
with the aims and purposes of the organiza-
tion. The various problems of theatre opera-
tion will be discussed, along with plans for
the immediate future. The conventions will
be attended by all the district and theatre
managers and directors of publicity in the
respective territories.
The home office party will consist of Sam
Dembow, Jr., head of the Buying and Book-
ing Department ; Harry Marx and J. E.
Mansfield, of the Department of Theatre
Management ; A. M. Botsford, Director of
Advertising and Publicity, and Nathaniel E.
Finston, Director of Music.
WELCOME HOME BANQUET TO DOROTHY GISH tendered by Inspiration Pictures, Inc., December 3. Hotel
St. Regis, New York. Among the speakers were Walter Camp, Jr., president of the company, and Richard Barthelmess.
J. Boyce Smith, general manager, was a humorous toastmaster.
December 19, 1925 MOVING PICTURE WORLD 647
First National Announces Big
Exploitation Contest for January
ONE of the big features of First
National Month, January, 1926, an-
nounced by First National Pictures,
Inc., is an exploitation contest that promises
substantial rewards for exhibitors conducting
theatres of all sizes.
In addition to the cash prizes totalling
$2,000, exhibitors whose work is of con-
spicuous merit will receive recognition
through an Honor Roll on which their names
will be inscribed. This honor roll will be
given prominence in the national trade pub-
lications and every exhibitor who is included
will receive a parchment testimonial carrying
the name of the manager and his theatre and
signed by the contest judges and officials of
First National.
The contest is open to all. It is designed
as .an incentive to effective showmanship and
as a means of bringing recognition to those
directly responsible for fine achievements in
this important department of the motion pic-
ture business. It is believed that scattered
all over the country are many exhibitors who
are carrying out original ideas which should
be brought to the attention of their fellow
workers in other communities. One essential
purpose of the contest is to give credit where
credit is due and to reveal the leading show-
man in the country.
Reputation counts for nothing. Accom-
plishment is all that will be considered. The
exhibitor whose name has never been heard
beyond the boundaries of his home town has
just as good a chance as the managers of the
largest theatres in the country. The most
famous exhibitors in the United States
gained their first experience in small towns.
The judges of the contest, editors of the
leading national trade papers, are, from long
experience and an intimate study of the sub-
ject, ideally qualified to select the best of the
exhibits submitted. The judges are: William
A. Johnston, editor. Motion Picture News;
Joseph Dannenberg, editor, Film Daily;
Martin J. Quigley, editor. Exhibitors Herald;
Willard C. Howe, editor, Exhibitors Trade
Review; William T. Reilly, editor. Moving
Picture World, and George E. Bradley,
editor. Morning Telegraph.
In drawing up the rules governing the
contest, which are printed in full on this
page, the judges determined upon a classifica-
tion of theatres that would give every ex-
hibitor an equal opportunity. The classifica-
tions are based on seating capacity and take
into consideration the variety in methods of
exploitation needed for large city theatres,
neighborhood houses and theatres in small
towns. The prizes to be awarded exhibitors
in the No. 3 classification (houses seating
less than 1,000) are the same as those
designated for the No. 1 class (houses seat-
ing over 1,500) and the No. 2 class (houses of
from 1,000 to 1,499 capacity).
All exhibitors are considered of equal im-
portance in the development of the motion
picture business.
In the distribution of the $2,000 in prizes
donated by First National, an effort was
made to cover all branches of advertising,
publicity and exploitation, the largest prizes
in all three classes being awarded for a com-
plete campaign on First National Month and
the productions shown during that period.
The complete campaign covers newspaper
advertising, exploitation stunts, free pub-
licity, lobby displays, everything, in fact, 'that
contributes to the arousing of public interest
in First National Month. The cumulative
value of the campaign covering the weeks
of January will be considered in reaching a
decision.
While the three biggest prizes naturally
go to the exhibitors in each class presenting
the best complete campaigns, it is realized
that some single feature of an exhibitor's
exploitation, advertising or publicity may
warrant special notice. In view of this,
prizes of $50 are offered in each class for the
best newspaper advertising, the most original
exploitation stunt and the finest lobby dis-
play. Also, there is a prize of $50 open to all
for the most effective newspaper publicity.
The advertising department of First
National Pictures has prepared a complete
line of special free accessories, including
paper, banners, colored heralds, etc., to assist
exhibitors in putting over First National
Month in a big way. Also, an eight-page
press sheet filled with original ideas, has been
prepared on the campaign and will be mailed
to exhibitors next week.
The contest is open throughout January.
It is important that exhibits showing in as
complete detail as possible just how ex-
hibitors conducted their campaigns, shall be
mailed to the Exploitation Contest Com-
mitte. First National Pictures, 383 Madison
avenue. New York City, as early as possible.
In order to be eligible for the contest, all
contributions must be received by the com-
mittee not later than February 21, 1926.
Gotham Announces Staff for
Next Release "Speed Limit"
Advice received from Hollywood this week
states that the entire production unit that
recently made "One of the Bravest," will be
used intact for the ninth and next Gotham
Production which is definitely titled "The
Speed Limit."
This story is an original by Jas. J. Tynan
who also wrote "The Overland Limited"
and "One of the Bravest" two very success-
ful Gotham's this season and relates of the
exciting time gone through by one young
man in trying to put a new auto tire on the
market. The big punch comes in an auto-
mobile race which is said to be photographed
in an entirely new manner.
Frank O'Connor will handle the mega-
phone and his production manager and as-
sistant director will be Glenn Belt.
^iiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiH
I Terms Covering Exploitation Contest |
1 ^n^^ contest is open to all exhibitors. Cash prizes totalling $2,000 will be given S
B I for the best campaigns conducted on First National Month, January, 1926. M
I Theatres will be divided into three classifications: p
M 1. Theatres of over 1,500 seating capacity. M
I 2. Theatres of from 1,000 to 1.499 seating capacity. .
3. Theatres of less than 1,000 seating capacity.
The following cash awards will be made:
For the best complete campaign in each classification $250
For the second best " " " " ISO
For the third best " " " " 100
For the best newspaper advertisement 50
For the best lobby display 50
For the most original stunt 50
In addition, one prize of $50 will be awarded for the most effective
newspaper stunt used by any theatre in any classification 50
TOTAL OF PRIZES $2,000
S Judges are: William A. Johnston, Editor, Motion Picture News; Joseph Dan- B
1 nenberg. Editor, Film Daily; Martin J. Quigley, Editor, Exhibitors Herald; Williard 3
1 C. Howe, Editor, Exhibitors Trade Review; William J. Reilly, Editor, Moving J
1 Picture World, and George E. Bradley, Editor, Morning Telegraph. S
g All exhibits must be received by the Contest Editor, First National Pictures, Inc., |
1 383 Madison Avenue, New York City, not later than midnight, February 21st, 1926. B
g In the event of two or more contributions being deemed of equal merit by the W
I judges, the prize tied for will be awarded to each entrant. g
g The complete campaigns will be judged on the basis of the best newspaper ad- B
1 Tertising, publicity stories, stunts, program matter, lobby displays, ballyhoo*, pre- B
g sentations and their contribution to the success of First National Month. EfFec- g
§ tiveness of display, originality, attractiveness and ingenuity of design, and the show- |
§ manship revealed in each effort will be the chief considerations in determining the §
g best. The judges should receive photos of stunts and other data properly cap- g
g tioned, together with a complete story of the exhibitor's exploitation efforts through- B
p out First National Month. g
g Announcement of prize-winners will be made in the trade-papers March 12th, g
I 1926. I
I I
..iliiiiiiiiiiii nil iiiiiii iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii i!iiiiiii!iiiiiiiiii!iiiiiiiiiiiiiiii;iniiiiiiii:iiiiiiiiiiiiiiiiiiiiiiiiiiii;iiiiiiiiiiw
648
MOVING PICTURE WORLD December 19, 1925
itiiiiiiiiiiiHiiiiiiiriiiiiitiitiiiriiiiM
WHEN
ARTHUR
B RISE AN E
recently
visited Para-
mount's West
Coast studio
Mary
(of
Pan"
Brian
"Peter
fame)
had to tell the
glorious story
of the little
boy who did
not want to
grow up.
Three inter-
ested listeners
were the
Brisbane
kiddies.
M.-G.-M/s "Trackless Train''
Arrives Again in Los Angeles
METRO - GOLDWYN - MAYER'S
Trackless Train is back home in
Los Angeles, having completed an
exceedingly successful trip from Seattle,
Wash., without mishap and having thereby
considerably added to the immense pres-
tige which it already holds up and down
the Coast and throughout the country as the
most efiective ballyhoo ever known to the
industry.
The special made its first trip from In-
dianapolis, where it was manufactured, to
New York, and then toured New England.
It then returned to New York, and set out
on its trip across the continent. This his-
toric journey it accomplished with immense
success, being greeted everywhere with un-
exampled enthusiasm. Its arrival in Los
Angeles on completing its cross-country
trip from New York was celebrated by an
immense ovation. It was then shipped by
boat to Seattle, and has now made its re-
turn trip in less than two weeks, meeting
CHARLIE CHAPLIN in "The Gold
Rush" has become a sensation at the
Marivaux Theatre, Paris, France.
Parisian daily newspapers seldom review
motion pictures, but in the case of the
Chaplin production they devoted much space
to lengthy criticisms of high praise for
the star and appreciation of the picture.
" 'The Gold Rush' is a complete enter-
witli tremendous demonstrations at every
stop, particularly in Olympia, capital of
Washington, where the Governor of the
state welcomed it officially, and in Port-
land, Ore.
Ovations were accorded the train by the
California to>Vns of Sacramento, Lodi, Stock-
ton, Modesta, Turlock, Merced, Madera,
Fresno, Hanford, Visaha, Exeter, Lindsay,
Porterville, Delana, Bakersfield, San Bern-
ardino and Culver City. Most of these
towns turned out almost their entire popu-
lations to greet the special, and at most of
these stops the train was greeted officially
by the committees including the Mayor,
city officials, exhibitors and representatives
of the press.
In Hollywood the train has been parked
before Grauman's Theatre bearing a sign
exploiting King Vidor's "The Big Parade."
Its daily trips and long stops before the
theatre are attracting thousands daily.
tainment," said Le Journal. "There is
drama, comedy, the most delightful satire
— all is there and harmoniously blended
without a single false note."
"Chaplin's film is to the screen what the
plays of Moliere represent to the stage,"
said the Paris Soir, which is about the
highest praise a Frenchman could give to
any production.
Los Angeles Exchange Manager
Heads Fox West Coast Publicity
With the appointment of R. M. Yost as
head of its west coast publicity department,
Fox Films now has two publicity chiefs
well experienced in exhibitors' problems.
Mr. Yost, who achieved considerable dis-
tinction as publicity representative of Oli-
ver Morosco when the latter was produc-
ing "Peg o' My Heart" and other hits, has
been serving as manager of the Los An-
geles exchange. Gerald K. Rudulph, pub-
licity manager at the Fox home office in
New York, was formerly manager of the
Buflfalo exchange.
The appointment of Mr. Yost was an-
nounced by James R. Grainger, general sales
manager of Fox Film Corporation, who has
been visiting Hollywood on his current tour
of the United States.
Aged Character Man Is
Signed by Columbia
Thomas Ricketts, who made such an out-
standing hit in the Columbia production
'Steppin' Out," has been signed by this pro-
ducing organization to play character roles.
Ricketts' contract extends over a long
period.
Thomas Ricketts is one of the oldest char-
acter men in the motion picture industry,
having passed his seventy-eighth birthday.
Prior to entering pictures this comedian was
well known on the legitimate stage.
Ricketts has played comedy roles in many
Columbia pictures, the latest of which is
"Fate of a Flirt," in which Dorothy Revier
and Forrest Stanley are featured, the splen-
did casf also includes Harlan Tucker, Phil-
lip Smalley, Clarissa Selwynne and others.
Crone Cutting "Nutcracker,"
First Hutchinson Production
With shooting completed under the direc-
tion of Lloyd Ingraham, "The Nutcracker,"
first of the Hutchinson Film Corporation
pictures personally supervised by Samuel S.
Hutchinson for Associated Exhibitors re-
lease, has been sent to the cutting room,
where George Crone, conceded to be one of
the best cut'ing experts in the business, has
been delgated to cut and edit the production.
Mr. Crone, who has handled all the
Douglas MacLean pictures, among the many
which he has been associated with in the
past, believes that in "The Nutcracker" Mr.
Hutchinson has one of the outstanding
comedies of the season; and this is no slight
praise from such a source. Edward Everett
Horton and Mae Busch took the leading
roles, with the stage and screen star cast as
a humble broker's clerk who "gets out of the
rut" in a spectacular manner and poses
through most of the production as the
wealthy "Mr. Peters of Peru," with uproar-
ious comedy results.
Le Petit Journal thought that "The Gold
Rush" should be seen not only by Chaplin's
myriads of admirers, but by every one who
will not fail to pay homage and to recog-
nize in Chaplin "the one great artist who
best appreciates the art of the motion pic-
ture."
"Charlie Chaplin is his old familiar self,"
said L'Intransigeant, "but he plays in 'The
Gold Rush' with such infinitely fine art
that he makes the picture a masterpiece in
which nothing is lacking."
"Charlie Chaplin's greatest picture," said
Paris-Midi.
Chaplin in "The Gold Rush"
Goes Over Big in France
December 19, 1925
MOVING PICTURE WORLD
649
ON GUARD—
Strong feeling
in this moment
betzveen Milton
Sills and
Charles B e y er
in First
National's "The
U n guarded
Hour."
Olive Borden Signs Long
Contract with Fox Films
Branch Heads Please Exhibitors
Associated Exhibitors Sales Head Receives
Congratulatory Letters on Field
Appointments
Some idea of the standing in the field of
the men being ralHed under Associated Ex-
hibitors' banner by Sales Manager E. J.
Smith might be gleaned from the shower
of congratulatory telegrams and letters that
poured into the Associated home offices last
week. From all over the country came mes-
sages regarding the reorganization of the
Associated sales force in general, and in
particular with reference to the appointments
as District Sales Directors of Dan B. Leder-
man, Lester Theuerkauf and Lew Thomp-
son, not to mention the appointments to
branch managerships of J. S. Mednokow, Al
Blofson, Raleigh T. Good and others.
A sample of the tenor of the messages
is contained in the telegrams sent to Mr.
Smith by Phil L. Ryan, of Capitol Enter-
prises, Kansas City, anent the selection of
Mr. Lederman as District Sales Director
covering the Associated offices in Minneap-
olis, Omaha, Des Moines, Oklahoma City,
Kansas City, Denver and Winnipeg, whicn
reads :
"Myself and other exhibitors this terri-
tory welcome our western comrade Dan
Lederman back. Congratulate you on your
selection. Undoubtedly will have hearty ap-
proval of Southwestern Exhibitors."
Julian Eltinge Planning
Another Personal Tour
In c<(mpliance with a number of exhi-
bitors' requests, Julian Eltinge featured in
the Al. Christie feature "Madam Behave"
is preparing to make a series of personal
appearances with the picture, under arrange-
ments made through Producers Distributing
Corporation.
Just prior to playing the title role in
"Madam Behave," Eltinge concluded a per-
sonal appearance tour on which he broke
the house records of some twenty-five mo-
tion picture theatres. On that tour he was
unaccompanied by any picture. His repu-
tation as a big time vaudeville entertainer
served as the only drawing force. On the
tour he is now planning, his appearance on
the screen in "Madam Behave," as well as
in person, will be a double-barrelled attrac-
tion that should bring down the prevailing
record at every theatre where he appears.
Gets Many Big Bookings
Richard Bzu-thelmess In "Just Suppose"
One Of First National's Big Releases
"Just Suppose," the Inspiration-First Na-
tional picture starring Richard Barthelmess,
will be one of the big productions released
during First National Month. The release
date set is January 17, and simultaneous
bookings are being secured in the leading
theatres in key cities. Special advertising
on "Just Suppose" has been placed in na-
tional magazines and other mediums and it
is planned to give this latest Barthelmess
production the strongest sort of exploitation.
The story was taken from a play by A. E.
Thomas and narrates the experiences of the
young son of the king of a small principality
of southern Europe. The Prince visits
America and becomes involved in an inter-
esting chain of unusual circumstances.
Kenneth Webb directed and the cast in-
cludes among others, Lois Moran, Geoffrey
Kerr and Bijou Fernandez.
OLIVE BORDEN played the role of
the fiery little Manuelita with Tom
Mix in "The Yankee Senor" with
such skill that she has been engaged under
a five year contract to appear exclusively in
William Fox productions, according to an
announcement from the Fox studios.
At present she is appearing as the heroine
in "3 Bad Men," an epic romance of the
American frontier being filmed by John
Ford. George O'Brien plays the leading
role, J. Farrell MacDonald, Frank Campeau
and big Tom Santschi are the "3 Bad Men"
and Lou Tellegen is the villain of the piece.
Miss Borden, a slender, little black-haired
girl who measures only one inch over five
feet, was born in Norfolk, Virginia, just
nineteen years ago. Her father, Harry
Borden, scion of the old Boston family, died
when she was only fourteen months old. So
Olive and her mother, the former Sibbie
Shield, returned to the old Shield plantation
ELEANOR BOARDMAN has won the
much coveted role of Lorelei Knight,
heroine of "The Auction Block," and
will appear opposite Charles Ray in that
production, according to an announcement
made by Hunt Stromberg, Metro-Goldwyn-
Mayer executive.
During her career as a leading woman at
the M-G-M studio. Miss Boardman has
played leading roles in such productions as :
"Exchange of Wives," "The Way of a Girl,"
■'So This Is Marriage," "Wife of the Cen-
in Virginia.
From the time she was a little girl. Miss
Borden was ambitious to become a great
actress. She appeared in amateur theatricals
with considerable success. Despite the con-
servative tradition of her family and her
training in Mount Saint Agnes Academy, an
exclusive convent school in Baltimore, she
persisted in her dramatic activities. Finally
she persuaded her mother to accompany her
to Hollywood.
Her first job there was in the Screen
Writer's Revue. Later she acted in comedies
on the Fine Arts and Hal Roach lots, usually
in siren roles. Then came her big chance as
Tom Mix' leading lady in "The Yankee
Senor." When that was completed John
Ford, director of "The Iron Horse," secured
her services as the leading lady in his com-
pany making "3 Bad Men."
Her five year contract with Fox Films
marks the zenith of her meteoric rise.
taur," "The Circle," and "The Only Thing."
Henley has started "The Auction Block"
making the second Rex Beach story now in
production at the Mctro-Goldwyn-Mayer
studio, the other being "The Barrier," under
the direction of George Hill with Norman
Kerry, Lionel Barrymore, Henry B. Wal-
thall, Marceline Day and Marion Carillo in
the featured roles.
As Lorelei Knight, Miss Boardman will
have the part of the winner of a beauty con-
test.
Eleanor Boardman to Play
in Metro's "Auction Block"
650
MOVING PICTUKE WORLD
December 19, 1925
"THE CLASH OF THE
WOLVES" is the current Warner
Bros.' release, starring RIn-Tin-Tin,
the famous dog actor; but among the
charming human actors in the picture
-anil be found June Marlowe, who,
when not being chosen by great
artists as a prise beauty, enhances the
Warner Bros.' features with her
chann and talent.
Thalberg Back at Studio
Following Weeks of Illness
IRVING G. THALBERG, associate
executive at the Metro-Goldwn-Mayer
studios, has returned to his work after
an illness of several weeks. Mr. Thalberg
has been active in the production of num-
erous successes for the Culver City organ-
ization, and has been sorely missed at the
studios. It was under his supervision that
King Vidor produced "The Big Parade,"
the Laurence Stallings story starring John'
Gilbert and adapted to the screen by Harry
Behn. Erich von Stroheim's "The Merry
Widow" starring Mae Murray and John
Gilbert and based on the Lehar-Leon-Stein
operetta as produced on the stage by Henry
VV. Savage and adapted by Director von
Stroheim and Benjamin Glazer, is also a
Thalberg production.
Forthcoming productions of which Mr.
Thalberg has charge include King Vidor's
"La Boheme," starring Lillian Gish and
based on the Henri Murger classic, "The
Latin Quarter," adapted by Mme. Fred De-
gresac and scenarized by Harry Behn;
"Brown of Harvard," directed by Jack Con-
way from the Rida Johnson Young stage
success adapted to the screen by Dorothy
Farnum and continuitized by A. P. Younger;
Rafael Sabatini's "Bardelys the Magnifi-
cent," starring John Gilbert and directed
by King Vidor, and "The Temptress," by
Blasco Ibanez, a Cosmopolitan production
for M-G-M adapted to the screen by Dor-
othy Farnum, who is also scenarizing
"Bardelys the Magnificent."
Among recent M-G-M successes made
under Thalberg's supervision are Tod Brown,
ing's "The Unholy Three," a Tod Robbins
story scenarized by VValdemar Young and
featuring Lon Chaney and Mae Busch;
"Lights of Old Broadway," the Cosmo-
politan production for M-G-M starring
Marion Davies and based on "Merry Wives
of Gotham," the Laurence Eyre stage suc-
cess adapted to the screen by Carey Wil-
son, and Victor Seastrom's "The Tower of
Lies," starring Norma Shearer and Lon
Chaney. Agnes Christine Johnston adapted
the latter production to the screen from
the Selma Lagerlof novel "The Emperor
of Portugallia."
Marion Davis Begins Work
On ''Beverly of Graustark"
MARION DAVIES has begun work
on "Beverly of Graustark," her new
starring vehicle for Metro-Gold-
wyn-Miyer at the Culver City studios
under the direction of Sydney Franklin
with one of the best casts assembled for
any production this year.
George K. Arthur, famous M-G-M come-
dian, is playing Prince Oscar in the well
known George Barr McCutcheon story,
which has been adapted to the screen by
Agnes Christine Johnston.
Roy D'Arcy, who crashed into the public
eye with his portrayal of the Crown Prince
in Erich von Stroheim's "The Merry
Widow," the Lehar-Leon-Stein operetta
starring John Gilbert and Mae Murray and
adapted to the screen by Director von Stro-
heim and Benjamin Glazer, has the role
of the General in Miss Davies' new film.
As previously announced, Antonio Mo-
reno has the leading male role opposite the
star. Moreno has recently returned from
abroad, where he played opposite Alice Ter-
ry in "Mare Nostrum" (Our Sea), the Rex
Ingram production for Metro-Goldwyn of
the Blasco Ibanez novel adapted to the
screen by Willis Goldbeck.
Lavish settings and magnificent costumes
are going into the filming of "Beverly of
Graustark." This romantic story deals with
intrigue and love among figures residing in
a mythical European kingdom.
Director Sydney Franklin has been loaned
to Metro-Goldwyn-Mayer for this special
production by Joseph H. Schenck,
Strong Cast is Recruited
For Warner's ''Bride of Storm"
AN uncommonly interesting and well-
selected cast has been recruited for
"Bride of the Storm," formerly entitled
"Maryland, My Maryland," which J. Stuart
Blackton is making for Warner Bros. The
roster is, in fact, almost an honor roll of
players whose past performances have been
many and noteworthy.
Dolores Costello and John Harron are
starred. Miss Costello appearing as Faith
Fitzhugh, shipwrecked orphan who is raised
by a Dutch lighthouse keeper off the coast
of China, and Harron as Dick, an officer
from a United States battleship.
Tyrone Power, Shakespearian actor who
played the king in John Barrymore's pro-
duction of "Hamlet," masterfully creates the
character of Jacob Kroon, the gruff old
lighthouse keeper.
Sheldon Lewis, who, besides extensive en-
gagements in Shakesperian roles and on the
modern stage, is known for his many screen
successes, portrays the brutal son, Piet
Kroon. Otto Matiesen, an exceedinglj' versa-
tile player with a long list of distinguished
performances to his credit, plays Hans
Kroon, Piet's motherless son; Julia Swayne
Gordon appears in a short prologue scene
as little Faith's mother, and adorable Evon
Pelletier impersonates Faith at the age of
eight.
Others in the cast include Ira McFadde"
as "Heinie" Krutz, Tutor Owen as "Funeral"
Harry, Fred Scott as "Spike" Mulligan, Don
Stewart as Angus McLain, Walter Tenny-
son as Ensign Clinton and Larry Steers as
commander of the war ship.
December 19, 1925
MOVING PICTURE WORLD
651
Charles Chaplin
Genuine
ANNOUNCEMENT comes from the
Charlie Chaplin studio that he is get-
ting ready to make a circus picture
as his next offering to the motion picture
screen.
The picture will go into production under
the title "The Circus," and it is reported
that the Chaplin studios at Hollywood now
closely resemble the permanent headquarters
for a big circus. The 'big top' and the
'blues' are up, the sawdust and tanbark rings
are in place, while the performers and the
animals face a busy winter season. The
interior stage has been transformed into a
circus gymnasium, where Chaplin and his
co-workers daily go through a routine of
trick stunts.
The circus story for the forthcoming pic-
ture, conceived by Chaplin, is woven about
a series of ludicrous situations. Built for
laughter it is Chaplin's intention to turn
out a low-brow comedy for the highbrow,
and a picture that will satisfy the most
exacting critic, as well as the entire movie
public. While the film may contain a few
whimsical ingredients, as well as a dash of
love interest, the story will be entirely de-
void of either extreme pathos or tragedy.
In no way, it is stated, will "The Cir-
to Make
Circus Pictures
cus" resemble the story of "The Clown,"
of which previous mention has been made
by Mr. Giaplin and others from time to
time; and, while the action will center
around the "big tops," Chaplin will not ap-
pear in the usual garb of the circus funny
man, or the usual clown of the sawdust
ring, but will be seen again in his own
peculiar and well known habiliments — the
baggy trousers, the trick hat and cane, the
big shoes and the little mustache.
Actual camera work on "The Circus" has
not been started as yet, but tests have
been made, and it is expected that within
a few days all will be in readniess to begin
shooting. Rollie Totheroh and Jack Wil-
son, who have been the Chaplin camera-
men for the last ten years, will again be
chief photographers.
Georgia Hale, the Girl in the current
Chaplin release, "The Gold Rush," is cast
in a similar role in "The Circus" and will
be seen as a dancer and equestrienne.
Henry Bergman will again be seen in the
cast of "The Circus" in the role of the
ring master. In addition to his normal
permanent stafif Chaplin has for this forth-
coming picture Harry Crocker and Milt
Gross, who will aid jn the creation of
comedy situations.
No Production Slump
At Metropolitan Studio
THE slump in production activity that
usually strikes the West coast studios
about this time of the year, will not
be felt at the Metropolitan Studio this sea-
son.
The Metropolitan Studio is working at
top speed at the present time, and the pro-
duction schedule is so heavy that a new cov-
ered stage and various studio improvements
are under way in order to keep step with
the demand for "shooting" pace.
Filming on "Rocking Moon" is nearing
completion. The George Melford company
is making interior scenes at the studio to
add to the colorful sequences secured during
their five-weeks location trip to Sitka, Alaska.
Barrett Willoughby, the author of "Rocking
Moon," is now at the studio conferring with
Melford. Lilyyan Tashman, John Bowers,
R-Ockchfl^e Fellowes, Laska Winter, Luke
Cosgrave and Eugene Pallette have the
leading roles in "Rocking Moon."
Director Scott Sidney is using his com-
edy experience to inject an undercurrent of
broad humor into "The Million Dollar Han-
dicap," the race track thriller with a new
twist, in which Vera Reynolds, Edmund
Burns, Ralph Lewis, Clarence Burton, Ward
Crane and Tom Wilson have leading parts.
"The Danger Girl," Priscilla Dean's initial
Metropolitan picture, is now well under way,
with Edward Dillon at the megaphone. This
is an adaptation of the play, "The Bride,"
in which Peggy. Wood starred on Broadway
The supporting cast includes John Bowers,
Cissy Fitzgerald, Arthur Hoy, Gustave Von
Seyffertitz and Clarence Burton.
To Exhibit "Ben Hur" Chariots
In Connection with Production
THE twelve chariots used in the great
race scene of the Antioch Circus se-
quence of the Metro-Goldwyn-Mayer
production of "Ben Hur," are to be shown
to the public throughout the United States
and Canada.
These examples of ancient art and work-
manship are the result of vast study and
research. Men scoured libraries, ruins and
museums in Italy, Egypt, Palestine and
elsewhere to make sure these replicas would
be as near exact and historically correct
as possible.
The carved figures on each represent mat-
ters of historic import and the design of
each vehicle is as near the right period and
national aspect as it was possible to make
them.
The twelve chariots in the great "Ben
Hur race are representative of a dozen
distinct and different nationalities, as the
race of Antioch, according to the best au-
%Z! ZZu '^^""^ ""'^"^'^ international
affair of the time.
The harness for the horses of each char;^
IS uitterent.
HEART THROBS AND TENSE
MOMENTS predominate in the
current Universal - Jewel release,
"The Storm Breaker," in which
House Peters, one of the greatest of
screen stars, is capably supported fey
Ruth Clifford, herself a star of the
first magnitude.
652
MOVING PICTURE WORLD
December 19, 1925
Paramount Announces Thirty Features
on Schedule for First Half of New Year
A GROUP of showman's pictures, pro-
duced in the behef that Spring and
Summer demand just as big pictures
as the winter season, will be offered exhib-
itors by Paramount during the first half
of 1926, according to the company's an-
nouncement of its new season's schedule.
There will be 30 attractions in this group.
Each will be made, says the announcement,
on a scale unprecedented in the production
of Spring and Summer output. The group
will represent an expenditure in excess of
the cost of any Fall and Winter program.
Paramount, in planning and producing
these forthcoming pictures, has been guided
by the conviction that it is a poor policy
to minimize box oflfiec power in pictures
scheduled for Spring and Summer release.
To put less of money-making value in Spring
and Summer pictures than in product sched-
ules for Fall and Winter is a procedure
that belongs to the past, says the company.
"In the motion picture business today,"
says the announcement, "there can be no
seasonal division of production effort. Pro-
gram pictures will not do the trick. The
public wants big stuff and wants it all the
time."
New Idea in Vogue
Paramount's aim in the planning and pro-
duction of these offerings has been two-
fold. First, pictures must be made which
will encourage a steady attendance on the
part of a theatre's regular clientele. Second,
these same attractions must contain the ele-
ments which make a direct appeal to the
potential patrons. Paramount believes that
its new season's product has universal ap-
peal, a condition essential to increased pa-
tronage.
"The selection of stories, of new ideas,
of casts, of directors for this group," says
the announcement, "is being followed up by
the most elaborate and painstaking pro-
duction work in the history of motion pic-
tures. The slogan is, 'Make it bigger, make
it better and forget the season of the year.' "
"Exhibitors will do well to analyze this
product, to study the box office names in
Paramount's stock company, to check up
the history of actual delivery of promises
that characterizes Paramount above all
others."
Already the advertising and publicity on
this group are reaching millions daily, as-
suring exhibitors of a ready-made audience.
Included in the new season's product are
outstanding specials, pictures whose qualities
entitle them to exceptional exploitation.
They are: Harold Lloyd's First Paramount
picture, "For Heaven's Sake," "The Vanish-
ing American," "The Wanderer," "Sea
Horses," "The Rainmaker," "Fresh Paint,"
"It's the Old Army Game," "The Song and
Dance Man," "Dancing Mothers," "The
Grand Duchess and the Waiter," and "The
Blind Goddess."
In "For Heaven's Sake," Harold Lloyd
will have as many laughs as "The Fresh-
man," and may be more. Sam Taylor is
directing. In addition to Lloyd and Taylor,
authors and gag men on the picture are
Ted Wilde, Tim Whelan, Clyde Bruckman
and John Grey. Jobyna Ralston will again
SIDNEY R. KENT
A considerable amount of detail work
attaching to the selection, production
and distribution of the "1926-Thirty"
rested upon the "high tension" General
Manager of Famous Players-Lasky
Corporation.
be the star's leading woman. This is a
March 1 release.
"The Vanishing American" is Paramount's
screen version of Zane Grey's epic romance
of the Indian. This picture, which George
B. Seitz directed, with Richard Dix, Lois
Wilson and Noah Beery in principal roles,
has met with glowing success in all its pre-
release showings in different sections of
the country. Released February 15.
"The Wanderer"
"The Wanderer" is a spectacular produc-
tion of the Biblical episode of the Prodigal
Son. Critics have heralded this Raoul Walsh
attraction as greater than "The Ten Com-
mandments." Special praise has been ac-
corded the work of Ernest Torrence, Gretna
Nissen, William Collier, Jr., Kathlyn Wil-
liams and Tyrone Power. This is a Feb-
ruary 1 release, the first release of the new
season.
"Sea Horses" is an adaptation of the
great magazine serial written by Francis
Brett Young. Allan Dwan is now producing
it with Jack Holt, Florence Vidor and Geo.
Bancroft' in the leading parts. One of the
most spectacular tornadoes in pictures and
a shipwreck are among the highlights of
this picture. Theatres will get this produc-
tion on March IS.
"The Rainmaker" is Gerald Beaumont's
red-blooded love drama of the race track
which ran serially in Red Book Magazine
under the title, "Heaven Bound." This
story, which Allan Dwan will direct, is one
of the most unusual ever written. Bessie
Love has been chosen for the leading fem-
inine role. It is a May 3 release.
"Fresh Paint" is another of Raymond
Griffith's laugh provoking comedies. This
will be a typical Griffith story and produc-
tion— humor, gags, romance, fast action and
original treatment. April 26 is the release
date.
W. C. Fidd* i* Starred
"It's the Old Army Game" will bring
W. C. Fields to the screen as a Paramount
star. The star has won millions of fol-
lowers through his exceptional portrayals
in "Sally of the Sawdust" and "That Roylc
Girl." On the screen, Fields is funnier — if
that is possible — than on the stage. Clara
Bow will support the star in this picture
which will be released on May 10.
"The Song and Dance Man" is a George
M. Cohan comedy with laughs and tears
galore. Herbert Brenon, who has produced
such successes as "A Kiss for Cinderella,"
"The Street of Forgotten Men" and others,
directed this picture, which has in its cast
such noted players as Tom Moore, Bessie
Love and Harrison Ford. The background
of this picture is back stage Broadway.
It will be released February 8.
"Dancing Mothers" is now in production
at the Long Island studio under the direc-
tion of Herbert Brenon. This successful
stage play, with its contrasting scenes of
heart interest and colorful depiction of gay
life, was written by Edgar Selwyn and
Edmund Goulding. Box office names in
the cast include Conway Tearle, Alice Joyce,
Clara Bow and Donald Keith. March 8 has
been selected for release.
"The Grand Duchess and the Waiter" is
another adaptation of a successful stage
play — the charming and original comedy by
Alfred Savoir. Malcolm St. Clair, whose
subtle handling of situations has carried him
to the forefront among directors, handled
the megaphone on this fast, gorgeously
dressed comedy. Adolphe Menjou and
Florence Vidor are featured. It will be re-
leased on February 8.
"The Blind Goddess" is the story by
Arthur Train which ran in the Designer and
cost that magazine $50,000. It will be pub-
lished in book form this winter by Scribners.
Victor Fleming will direct. Thus far only
Dolores Costello and Tully Marshall have
been chosen for the cast. "The Blind God-
dess" is a strong drama of the "Manslaugh-
ter" type, although it is much bigger in scope
and power. It will be released March 1.
Nineteen pictures compose the balance
of the group of 30 showman's pictures.
Each of these has in it elements that com-
bine to make box office success. They are:
"Behind the Front," "Moana," "The Pea-
cock Parade," "Miss Brewster's Millions,"
"A Florida Romance," (tentative title),
"Cross my Heart," "Untamed," "Wild
Geese," "I'll See You Tonight," "That's My
Baby," Desert Gold," "Volcano," "The Palm
Beach Girl," "The Secret Spring," "Take
a Chance," "Crossroads of the World," "The
Deer Drive," "Grass" and "The Lucky Lady."
New Kind of Comedy
"Behind the Front" is a new kind of
comedy with New York society and the war
as background. Edward Sutherland is di-
recting this adaptation of Hugh Wiley's
story which was published in the Saturday
Evening Post as "Spoils of War." Wallace
December 19, 1925
MOVING PICTURE WORLD
653
ADOLPHE MENJOU
This fascinating Paramount star
scored a clean, decisive hit in "The
King on Main Street." He works
best in fields of his ozvn. "I'll See
You Tonight" is his contribution to
the Paramount program for April..
RAYMOND GRIFFITH
The infectious popularity of this de-
lightful Paramount star is spreading
rapidly throughout the world. Lovers
of the Griffith brand of comedy liave
a treat in store in "Fresh Paint," a
late April release.
Beery and Raymond Hatton are the prin-
cipal comedians in the piece with Mary
Brian' carrying the leading feminine role.
It will be released February 22.
"Moana" was produced in the South Sea
Island by Robert Flaherty, maker of "Na-
nook of the North." It is a true romance
of the real South Seas and to produce it
Flaherty lived the life of the natives for
20 months. It has been hailed by critics
as the greatest contribution to the screen.
The release has been set for February 22.
"The Peacock Parade" is a timely pre-
Easter release, with Pola Negri, a big sup-
porting cast, 100 beautiful girls and many
gorgeous gowns. The picture will be a gay,
sophisticated society comedy directed by
Raoul Walsh. It will go to the theatres
March 15.
"Miss Brewster's Millions," with Bebe
Daniels and Ford Sterling, is a fast funny
society comedy — a George Barr McCut-
cheon comedy idea in reverse English.
Clarence Badger will handle the megaphone.
Released March 22.
"A Florida Romance" (tentative title) will
have for its background the real estate boom
in Florida and a baseball training camp.
Thomas Meighan will star in the attraction,
the story for which has been written by
Ring Lardner, noted humorist. Lila Lee
will have the leading feminine role. This
will be released March 22, just when the
public is beginning to turn its attention
toward baseball.
"Cross My Heart" will be a screen adap-
tation of H. A. Dusouchet's famous stage
farce, "The Man from Mexico." Richard Dix
will star in this fast moving comedy with
Lois Wilson playing opposite him. Greg-
ory LaCava, director of Dix's "Woman-
handled," will handle the megaphone.
"Untamed" brings Gloria Swanson to the
screen in a modern version of "The Tam-
ing of the Shrew." Fannie Hurst has writ-
ten the story and production is now under
way at the Long Island studio under the
direction of Frank Tuttle. Lawrence Gray
will again be the star's leading man.
Prize Novel to be Screened
"Wild Geese" (tentative title) is the novel
by Martha Ostenso which won the $13,500
prize awarded by Pictorial Review, Dodd
Mead & Company and Famous Players-Las-
ky Corporation for the best American novel
of the year. It will be produced on a spec-
tacular scale by Wiliam de Mille. April
5 will be the release date.
"I'll See You Tonight" is a delicious
comedy adapted by Leo Ditrichstein from
the play by Herman Bahr. Adolphe Men-
jou will star in the opus and he will have
as his leading woman Arlette Marchal, the
French actress who has been signed by
Paramount. William Wellman will direct.
This is an April 12 release.
"That's My Baby" will be Douglas Mac-
Lean's initial contribution to the new sea-
son's schedule. The star promises more
gags, more thrills and more speed than he
has put into any of his previous attractions.
The title for this picture was selected by
the Paramount sales department. An April
12 release.
"Desert Gold" is another Zane Grey West-
ern melodrama which will be directed by
George Seitz, the man who made "The
Vanishing American." Lucien Hubbard
will supervise production. In the cast will
be Jack Holt, Billie Dove and Noah Beery.
It will be released April 19.
"Volcano" is William K. Howard's pro-
duction of the Lawrence Eyge stage play,
"Martinique," a love melodrama of the trop-
ical West Indian Island of Martinique.
Featured are Bebe Daniels, Ricardo Cortez
and Wallace Beery. An April 26 release.
"The Palm Beach Girl" is a fast motor
boat comedy by Byron Morgan, the author
of Wally Reid's great automobile stories.
Edward Sutherland will direct Bebe Daniels
in this exciting society picture. May 17 is
the release date.
"The Secret Spring" is a picture produced
W. C. FIELDS
This talented stage star knocked
screen fans for a "fare-ye-well" in
D. W. Griffith's "Sally of the Saw-
dust" and "That Royle Girl," and,
now advanced to stardom, he will be
seen in "It's the Old Army Game"
some time in May.
on a magnificent scale. It has proved a sen-
sation abroad, where it ran for six months
in Berlin and corresponding periods in Lon-
don and other cities. It is a murder mystery
melodrama tempered with romance. Leonce
Perret directed it. It will be released May 24.
"Take a Chance" offers to the exhibitors
a great opportunity for exploitation. Taka
Chance week have become universally pop-
ular and here is the ideal picture for that
special occasion. This will be a Richard
Dix comedy packed with gags. Your audi-
ence will not be disappointed in taking a
chance on this attraction. Gregory La Cava
will direct the popular star. Released
May 31.
"Crossroads of the World" will be Michael
Arlen's first story for Paramount, and star-
ring in this gay, smart comedy of society
will be Pola Negri. Arlen is the man who
wrote "The Green Hat," which has been a
sensation as a novel and as a play. This
will be lavishingly produced, with Pola
wearing many gorgeous gowns. For re-
lease June 7.
"The Deer Drive"
"The Deer Drive" will have as its se-
quence a stampede of 50,000 deer. No di-
rector has been selected to produce this
Zane Grey story, which will go to the exhi-
bitors on June 14. "The Deer Drive" ran
serially in The Country Gentleman, which
has a circulation of 1,000,000, or 4,000,000
readers.
"Grass" is a story of human beings, their
beasts, herds and flocks. It is a photo-
graphic record of real people in combat with
nature. It is thrilling drama filled with
scenic beauties and spectacular episodes. It
will be released June 21.
"The Lucky Lady" will feature in its cast
Greta Nissen, William Collier, Jr., and
Lionel Barrymore. Raoul Walsh will direct
it. It is a gay comedy of love and marriage
by Robert E. Sherwood, editor of Life, and
Bertram Bloch. The settings will approach
those of "The Wanderer" in lavishness.
June 28 will be the release date.
MOVING PICTURE WORLD December 19, 1925
Schenck Stars Planning to Picturize
Famous Stage Successes During Winter
PICTURIZATION of three New York
stage hits may be the Joseph \Y.
Schenck organization's contribution to
the winter production schedule in Holly-
wood.
In the meantime, Blanche Merrill, noted
Eastern playwright, recently signed by the
Schenck organization, is preparing a story
to be picturized following "Kiki," Norma
Talniadge's next starring vehicle for First
National release.
Miss Talniadge expects to begin work
within a very short time on the world-known
Belasco play, while negotiations have been
opened by Mr. Schenck to secure the screen
rights of a current Broadway success for
Constance and the services of a famous direc-
tor to do the picture.
Plans of the Constance Talmadge com-
pany to start work on a new picture will be
only slightly delayed as a result of Mr.
Schenck's decision to postpone production
on "East of the Setting Sun." Under the
Schenck contract with First National, Con-
stance will make three more features for the
releasing organization.
Another new development on the United
lot is the signing of a two-year contract by
George Marion, Jr., as title writer for the
Talmadge productions.
Critics throughout the country have praised
Marion's titles in Constance's latest picture,
"Her Sister From Paris" and "The Eagle,"
starring Rudolph Valentino.
Mr. Schenck's recent acquisition of fa-
mous stage writers for screen work gives
him what is recognized as one of the great-
est staffs in Hollywood. Edward Clark, a
playwright with a number of successful
stage plays to his credit, has moved his fam-
ily from New York and intends to make
Hollywood his permanent home. He and
Miss Merrill were placed under contract as
a result of the producer's recent visit to
New York. They will augment the writing
stars already in the Schenck organization
such as Hans Kraly, who is putting the fin-
ishing touches on the adaption of "Kiki,"
a picture that many of Norma Talniadge's
admirers believe will surpass triumphs like
"Smilin' Through," "Secrets" and "Grau-
stark," her newest success.
Norma and her director, Clarence Brown,
who was responsible for Valentino's "Eagle,"
are ready to begin work on "Kiki" as soon
as the cast is completed. Ronald Colnian
again has been loaned to the Schenck or-
ganization by Samuel Goldwyn to play the
lead opposite the star. Colman was leading
man in "Her Sister From Paris."
Even the minor roles in "Kiki" will be
filled by eminent players, carrying out
David Belasco's stipulation when he sold the
screen rights to Mr. Schenck for a new
record price, that only Norma Talmadge
should have the title role and that the rest
WHAT may be taken as an indication
that the screen is looking toward the
recognized authors of books, serial-
ized stories and successful stage plays as the
source of the bulk of the material for coming
pictures is seen in the fact that all of the
pictures now in preparation for the year's
production of Metropolitan Pictures are
from well known story material.
Metropolitan's productiqii most recently
released is "Simon the Jester" which was one
of William J. Locke's most famous novels.
This was produced as the first production
supervised by Frances Marion, who is her-
self the most famous woman writer of tho
screen.
"Without Mercy" was filmed from the
novel by John Goodwin and was secured by
Metropolitan from the Stoll Picture Produc-
tions, Ltd., of England.
"Steel Preferred," which has just been
completed with Vera Reynolds. William
Boyd, Hobart Bosworth and Charlie Murray
featured, was filmed from the Herschel S.
Hall short stories published in the Saturday
Evening Post, a series of stories dealing
with the adventures of "Wally Gay" in the
steel mills.
Barrett Willoughby's novel "Rocking
Moon" which has been filmed in Alaska, was
popularized even before its publishing in
book form when it ran serially in the
American magazine.
"The Million Dollar Handicap" is from the
W. A. Eraser novel "Thoroughbreds" which
was published in book form by the A. L.
Burt Company.
"The Danger Girl," the current starring
vehicle for Priscilla Dean was a stage play
called "The Bride" by Stewart Olivier and
Begins Production of "The Tor-
rent"
Monta Bell has begun production of "The
Torrent," the well known Blasco Ibanez
novel, with Ricardo Cortez and Greta Garbo
in the featured roles. Cortez has been
specially borrowed by the Culver City studios
for this Cosmopolitan production for Metro-
Goldwyn-Mayer, and in this photoplay Miss
Garbo, who has achieved fame in films
abroad, makes her first American screen
appearance.
"The Torrent" is a romantic tale of the
life and loves of a Spanish opera prima
donna. A big cast appears in support of the
featured players, including Gertrude Olmsted,
Edward Connelly, Maurice Kains and Lucien
Littlefield.
of the cast reflect the high standards set
before the footlights. Miss Talmadge has
completed her lavish wardrobe called for
in the script, and many of the elaborate
"Kiki" sets are ready for the cameras. Defi-
nite announcement of Constance's next ve-
hicle and director is expected to be made
soon.
George Middleton, the latter being also co-
author of "Adam and Eve," and "Polly with
a Past," which were popular hits on the
stage.
Coming Metropolitan Productions w'lll in-
clude two other highly successful novels and
another stage play. "The Last Frontier" is
from the popular novel by Courtney Ryley
Cooper, a story of Empire building in the
early days of the Middle West. This will
be one of the year's big specials, it is said,
to be produced this spring. It will be remem-
bered that "The Last Frontier" was to have
been a Thomas H. Ince production, many
stirring scenes of a gigantic buffalo drive
having been filmed by the Ince organization
some time before the death of the famous
producer.
Frances Marion's second production for
Metropolitan, "Paris at Midnight," is to be
based on the famous Balzac novel "Pere
Goriot."
First National Issues Film
Showing Leading Players
First National Pictures has shipped to all
of its branch exchanges, an 800 foot reel
showing the stars and leading players of the
company as well as striking scenes from the
more notable productions in which they have
appeared.
This reel is designed as a special attraction
for First National Month and It is believed
will be welcomed by exhibitors who wish to
give their audiences an intimate impression
of their favorite players.
Norma Talmadge, Colleen Moore, Corinnc
Griffith, Constance Talmadge, Richard
Barthelmess, Milton Sills, Johnny Hincs,
Harry Langdon and Leon Errol, all the First
National stars, in fact, and featured players
of prominence, have a part in this unusual
film which was photographed, edited and
titled with as much care as is expended on
any regular production.
Alice Calhoun Loaned
Warner Bros, have lent .\lice Calhoun to
the Harry Langdon company to play the
leading woman's role in "Nobody." Miss
Calhoun appears to be transferring her af-
fections from dramatic roles to those of
comedy. She played her first comedy role
with Syd Chaplin, in Warner Bros.' "The
Man On The Box," released a few weeks
ago, and made a decided hit in it.
When her work on the one picture with
Langdon is finished. Miss Calhoun will re-
turn immediately to Warner Bros.
Metropolitan Pictures by
World-Famous Writers
Stop Cheating Yourself
Out of Real Profits—
BOOK
MADE WCHr— PRICE RIGHT - PROflH RIGHT
BOOK THEM TODAY!
December 19, 1925
MOVING PICTURE WORLD
655
Circulation of Gene Stratton- Porter Big
Factor in Sale of "Keeper of the Bees"
THE definite reaction of the theatre
box-office to the factor of circulation
has never been proved so conclusively
as by the performance of "The Keeper of
the Bees," picturized by F. B. O. from the
story by Gene Stratton-Porter, according to
an analysis compiled by officials of F. B. O.
They point to a consistent record of box-
office results achieved by this picture dur-
ing its first few weeks of release as conclu-
sive evidence of the very certain relation
of circulation and sales value.
On the basis of the picture's actual per-
formance in test engagements, it has just
been booked by the Stanley Company of
Philadelphia to play its finest theatre, The
Stanley; by Sig Samuels and Willard C.
Patterson for an early engagement at the
Metropolitan in Atlanta; by the Loew En-
terprises for a run in the Aldine Theatre,
Pittsburgh, and Loew's Regent, Harrisburg.
These engagements are in addition to the
score of big first run dates that have been
previously announced.
In laying out the campaign of advertising
and sales on "The Keeper of the Bees," F.
B. O. proceeded on the theory that they had
in the production an absolutely certain com-
mercial value, and instead of rushing into
promiscuous selling made no particular ef-
fort to close dates in the bigger key towns
until they had a chance to prove that theory
by the box-office test.
"An analysis of the circulation of Gene
Stratton-Porter's books made in conjunction
with her publishers, Doubleday, Page &
Company, showed us so many remarkable
facts that we decided to merchandise 'The
Keeper of the Bees' along different lines,"
said Colvin W. Brown, vice-president in
charge of distribution at F. B. O., in dis-
cussing the picture and its success.
"No writer of current fiction has main-
tained such a consistently high sale as Mrs.
Porter, and the astounding figures of her
publishers, multiplied as they were by the
publication of her new story in McCall's
Magazine, gave 'The Keeper of the Bees'
a ready-made audience so far greater than
the audience of the average best seller, that
we were absolutely confident that the pic-
ture properly presented and properly adver-
tised by the theatre to the public would be
a sure-fire proposition.
"There has been so much bunk about pop-
ular books and their value to the box-office,
that our first problem was to convince the
exhibitor that 'The Keeper of the Bees' had
real and not fictitious circulation, and our
second problem was to drive home to the
exhibitor the value of this real circulation.
Therefore, the selling and advertising cam-
paign on the picture was developed in the
direction of first, establishing with the trade
the proportions of Mrs. Porter's circulation ;
second, convincing the exhibitor that this
circulation was not fictitious; and third, con-
vincing the exhibitor that this circulation
could be capitalized at the box-office auto-
matically.
"Therefore, it was decided that the pic-
ture should have an actual test under nor-
mal conditions in a few theatres to estab-
lish beyond doubt the contentions which
have been set forth as to the value of the
circulation behind it. Almost unheralded, the
first run test engagement was held in the
American Theatre, Salt Lake City, with sur-
prisingly big results. This engagement was
followed almost immediately by test runs in
the Strand Theatre, Canton, Ohio; the Cap-
itol Theatre, Raleigh, North Carolina ; and
the Royal Theatre, Sioux Falls, South
Dakota.
"The result in these test engagements was
the development of evidence of actual box-
office results. The test was extended in
widely scattered towns of varying popula-
tion to a point where the drawing power
of the picture was established beyond ques-
tion in a variety of theatres under varying
forms of presentation appealing to an as-
sortment of classes, and under a widespread
geographical territory.
"From that point, the selling was based en-
tirely upon evidence of actual performance."
In addition to the circulation developed by
ASSOCIATED EXHIBITORS. INC.
has acquired for release from Worthy
Pictures, Inc., "The Highbinders,"
which takes its place on the Associated
schedule as one of that fast-stepping organ-
ization's "Triumphant Thirty." Principally
featured with Marjorie Daw in "The High-
binders" is William Tilden, 2nd, better
known as "Big Bill" Tilden, world's
champion tennis player.
"The Highbinders" was directed by George
Terwilliger, and the supporting cast includes
such well-known players as Ben Alexander,
George Hackathorne, Walter Long and
George Marion.
Not only does "The Highbinders" mark
the debut of "Big Bill" Tilden as a screen
attraction, but it also brings him into tlie
limelight as an author, the tennis champion
haying written the story on which "The
Highbinders" is based. This factor is said
to give a double kick to the publicity value
in the Tilden name, for "Big Bill" has hogged
the sporting pages {and often the front
pages) of dailies throughout the country.
Associated Exhibitors point out that this is
an excellent opportunity for showmen to cash
magazine and book publication throughout
the country generally, "The Keeper of the
Bees" is currently being published in lead-
ing newspapers throughout the country, in-
cluding such publications as the Kansas City
Star, Philadelphia Bulletin, New Orleans
Times Picayune, Hackensack Evening Rec-
ord, Tacoma News Tribune, Newark Ledger,
Dallas Farm and Ranch, Chicago Corn Pelt
Farm Daily, Kansas City Daily Urovers
Telegram, Omaha Daily Journa' Stockman,
Daily Live Stock Reporter of Illinois, and
the Winnipeg Tribune.
While "The Keeper of the Bees" has
proven an outstanding production in point
of box-office value, it is merely an example
of the production policy adopted by F. B. O.
of putting into its pictures ready-made show-
manship— of delivering to the exhibitor pro-
ductions which have definite sales value
which the exhibitor can sell or which have
jilready been sold to the public.
in on .thousands of columns of unpurchase-
able publicity.
Contrary to common belief, "Big Bill's"
first screen offering is not based on tennis.
It is a fast-moving story of the underworld
and of society, rich in the color of the poorest
and the richest cross-sections of a big city.
"The Auction Block"
William Orlamond has been signed by
Metro-Goldwyn-Mayer to play a role in
Hobart Henley's production of "The Auction
Block," by Rex Beach, which features
Charles Ray and Eleanor Boardman. Arthur
Smith is again holding down the job of as-
sistant to Director Henley on this picture.
Cast for "Men of Steel"
Casting of principals for First National's
big special, "Men of Steel," was completed
this week with the addition of Evelyn Walsh
Hall who was sent to Birmingham, Ala-
bama, from New York, to take part in scenes
now being filmed in and around the iron
ore mines and steel mills of the United
States Steel Corporation there.
The completed cast now includes Milton
Sills, Doris Kenyon, Mae Allison, Victor
McLaglen, George Fawcett, Frank Currier,
John Philip Kolb, Evelyn Walsh Hall, Ed-
ward Lawrence, Taylor Graves, Harry Lee,
Henry West and Nick Thompson. George
Archainbaud is directing "Men of Steel,"
under the supervision of Earl Hudson.
Associated's "The Highbinders"
Features Champion Tennis Player
656
MOVING PICTURE WORLD
December 19, 1925
Picture Experts Applaud "Stella Dallas"
HOLLYWOOD stars, proucers and pic-
ture experts have taken Samuel
Goldwyn's film version of "Stella
Dallas" to their bosoms and many have sent
messages of praise, appreciation and con-
gratulation to Mr. Goldwyn on the produc-
tion. This Henry King picture, Mr.
Goldwyn's first for United Artists Corpora-
tion release, will have a New York presenta-
tion at the Apollo Theatre, beginning
November 16th, and will stay there for an
extended engagement.
Some of the comments on this picture from
the leading film experts are as follows:
"I want to go on record. Few things have
affected me as much in my life as did 'Stella
Dallas.' It's a marvelous picture, and you
should be very proud of your accomplish-
ment."—DOUGLAS FAIRBANKS.
" 'Stella Dallas' in my opinion is one of the
few great screen achievements. No finer bit
of artistry has ever been seen on the screen
than Belle Bennett's performance of the
mother. This is a picture that will appeal
strongly to all classes and to all intellects."
—CECIL B. DE MILLE.
"There has been nothing, to my mind,
since 'Humoresque' and 'Over the Hill'
which has had such intense appeal to the
finer sentiments as 'Stella Dallas.' It is a
story of a mother's love and sacrifice, and
your story has been rendered with the
greatest skill. This is a performance that
will always be remembered — as it is wit-
nessed— with laughter and with tears."
—MARION DAVIES.
"You have taken a slice of life and trans-
ferred it to the screen in a highly entertain-
ing, and at the same time artistic manner.
I enjoyed every foot of the picture. The
direction is superb and the acting masterful."
—HAROLD LLOYD.
"It is a great pleasure to have the oppor-
tunity of recommending the picture, 'Stella
Dallas.' In the words of one of my preview
committee — 'One of the best pictures ever
produced.'"— MRS. ALFRED GRAHAM.
California Federation of Women's Clubs.
"Have just seen 'Stella Dallas.' Think it is
infinitely the finest picture I have ever seen
by a very long way. The acting is magnifi-
cent and the directing I think is positively
genius."— JOHN BARRYMORE.
"Must tell you how WONDERFUL I
think 'Stella Dallas' is — so touching! It will
wring every mother's heart." — ELINOR
GLYN.
"You ought to be genuinely proud of
'Stella Dallas.' Unquestionably it is the
dramatic picture of the year." — MONTA-
GUE GLASS.
"Must congratulate you on 'Stella Dallas.'
It is a great triumph for you and also mem-
bers of the cast. The direction is splendid
and undoubtedly the finest thing Henry King
has ever done."— CHARLIE CHAPLIN.
" 'Stella Dallas' is one of the few very
great pictures I have seen. Those who see
this picture will always remember it — will
talk to others about it." — HOWARD
CHANDLER CHRISTY.
"The best moving picture I have ever seen.
Best in its direction, acting, restraint, taste
and appeal. I cried as I have hardly ever
cried in a theatre and certainly as I have
never cried at a picture."— ETHEL BARRY-
MORE.
De Mille Sees New Screen Favorities
THAT 1926 will see a great revival in
the interest in individual motion pic-
ture personalities is the contention of
Cecil De Mille, who says: "While the founda-
tion of photoplay construction will always be
novel, unusual, and interesting stories, the
public must have individuals whom they can
place on the pedestal of especiaj preference.
"We are entering an era when many new
stars are about to be created and I prophesy
that during 1926, more new outstanding per-
sonalities will be raised to stellar heights
than at any time during the past five years.
"The reason for this is very simple. Since
1920 motion pictures have been in a period
of transition. Many old stars have been
desperately holding to their laurels, fighting
at every point against the inroads of fresher,
newer faces.
"These old timers have held on in many
cases due to superior experience, but it is
inevitable that they will be succeeded.
"The public demands youth, and it de-
mands change and novelty in its screen
personalities. 1926 will be a year during
which many of the older screen idols will
crash. In two years, I am willing to venture
that the list of stars will contain a very small
THIS WOULD BE GOOD IF— But zvhcn Monte Blue, armed luith a chair, turns
on a bluecoat and a bull, both armed with revolvers {presumably loaded gats), it
looks good anyway. This is one of the gripping scenes in Warner Bros.' "Hogan's
Alley," in which Patsy Ruth Miller is featured with Big Boy Blue.
percentage of the names which are so
prominent today.
"During 1926, we will continue to make
excellent strides in technical fields. Color
photography and stereoscopic photography
have both advanced and in the months to
come it will be easier than ever to place
beauty accurately upon the silver sheet.
"New and vibrant young people now com-
paratively unknown will be a feature of the
coming year. I don't say that we are due for
a revival of the old time star system, but I
do contend that new people and personalities
will figure prominently in the progress and
development of screen art during the next
twelve months."
Hogan and Withey Added to
F. B. O. Directorial Staff
Two new directors have been added to
the current F. B. O. production staff, ac-
cording to an announcement by J. I. Schnitz-
er, vice-president in charge of production.
James Hogan has been engaged to direct
an all-star cast headed by Patsy Ruth Miller
and Kenneth Harlan in a racing melodrama
titled "The King of the Turf." It is by John
C. Brownell and Louis Joseph Vance, the
novelist.
Chet Withey has been signed to direct
Evelyn Brent in "Queen of Diamonds," a
melodrama of the New York show world,
Fred Myton wrote the story and continuity.
Theodore Von Eltz is appearing opposite
the star.
"Soul Mates"
The title of the Metro-Goldwyn-Maycr
production, by Elinor Glyn, formerly titled
"The Reason Why," has been changed to
"Soul Mates." Jack Conway directed. Aileen
Pringle, Gertrude Olmstead, Edmund Lowe,
Phillips Smalley, Edythe Chapman, Mary
Hawes, Katherine Bennett, Lucien Littlefield
and Ned Sparks make up the cast of prin-
cipals.
December 19, 1925
MOVING PICTURE WORLD
659
EVEN YOUR "THRILLING" WESTERN MUST HAVE "HEART INTEREST" THESE DAYS, ond Buck lones, in
"Durand of the Bad Lands," gives you lots of thrills and some tense, dramatic moments. In this William Fox production Buck
luis beautiful little Marian Nixon to play opposite to him. "Durand" zuas zuritten by Mabclle Heikes Justice. Lynn
Reynolds directed.
Wants "Heart Stuff" Sentiment, Says Lewis
'HAT does the public want in mo-
tion pictures?" Ralph Lewis,
well known character actor, says
he knows, and to prove his case cites his own
career of more than 30 years of stage and
screen acting.
Lewis has just come to New York from
Hollywood to play the role of John Ward
in "Glorious Youth," the picture Sam Wood
is directing with the Paramount Junior Stars
in the leading roles.
"The public wants 'heart stuff', sentiment,"
he said.
"My own experience, I think, proves that
sentiment is the most powerful emotion
in motion pictures. I've played every kind
of a stage role since I left Northwestern
University in 1894 to join a traveling stock
company. I've played every kind of a
screen role since I went into pictures with
the old Reliance-Majestic company in 1912.
"But, I'll admit — strange as it may seem
coming from an actor — that I didn't make
any great impression on the public with the
characterizations I did. In the industry, to
the casting directors, I was just another
character actor.' Then several years ago,
there was a change, which even I didn't
realize at first.
"I began to get more calls for my services.
Writers began to call me up for interviews.
I began to get clippings from all over the
country. It took me by surprise, and I sat
down and tried to analyze it.
"My conclusion, which I think is a sound
one, was easily arrived at : it was because
just previously I had begun to do senti-
mental, human characterizations of -the aver-
age American home, in pictures that were
laid in the average American home. It was
what the public wanted, and, as in the case
of many other actors, a certain series of
new characterizations had popularized an old
actor.
"I had done harder work, probably, and
more difficult roles in previous pictures, such
as playing Stoneman, the carpet-beggar, in
'The Birth of A Nation,' and Pere Grandet
in Rex Ingram's 'The Conquering Power,'
but these characters, for the most part, had
been unsympathetic. It was only when I
consciously tried to direct my appeal to the
heart rather than to the intellect of the pub-
"Million Dollar Handicap"
Metropolitan Pictures have borrowed a
bevy of the Christie Comedy beauties to add
pictorial interest to "The Million Dollar
Handicap," their picturization of the W. A.
Fraser novel, "Thoroughbreds." "The Mil-
lion Dollar Handicap" is a comedy melo-
drama and is being directed by Scott Sidney,
who made "Charley's Aunt," "Madame Be-
have" and a number of other Al. Christie
features released by Producers Distributing
Corporation.
lie that I made my greatest success. Call
it 'hokum' or what you will; the public wants
sentiment, 'heart stuff' strikes home."
Mr. Lewis' work in such roles earned his
starring roles in many recent pictures as a
result, among them "Westbound Limited,"
"The Third Alarm," "In the Name of the
Law," and "The Last Edition."
The picture, incidently, is interesting for
Mr. Lewis aside from the importance of the
role, for it is the second time in his 13 year
screen career that he has acted in Paramount
pictures. He played a character role in "The
Valley of the Giants," a picture directed sev-
eral years ago by James Cruze.
Don't Miss This!
Two pages of Moving Picture
World, issue of December 26,
1925, will be devoted to show-
manship angles for NATIONAL
LAUGH MONTH, set forth by
Epes Winthrop Sargent, Exploi-
tation Editor of Moving Picture
World, in an interview wi-itlen
by Charles Edward Hastings,
Editor of the Short Features De-
partment.
660
MOVING PICTURE WORLD
December 19, 1925
• ' O - O - 0 !
WHAT WAS
THATr has
Hoot Gibson
wonder ing in
U niversal's
"Spook Ranch."
'The Volga Boatman" has
Thrills and Great Sets
A PAUL REVERE RIDE translated to
Russia in the time of the recent revo-
lution promises to be an interesting
feature of Cecil De Mille's second personally
directed, independent production "The Volga
Boatman."
As an interlude in his story of the drama
of Russia, De Mille brings in a rider, who
goes from point to point through the country
telling the people that a new regime is in
control.
As Boston was the great British center
during the American Revolution, so Yuroslav
in Russia was the War capital of the Russian
aristocrats. And De Mille plans one of his
big spectacles in the taking ot Yuroslav and
the capture of hundreds of Russian aristo-
crats in the midst of elaborate social festivi-
ties.
The Russian village for "The Volga Boat-
man" will be one of the biggest technical
achievements of the year, and on a par with
the castles of "Robin Hood," the Egyptian
You Can't Bunk The Public-
It Knows What It Wants .
Are What They
Want and Like
BOOK THEM TODAY!
city of "The Ten Commandments" and the
Circus Maximus of "Ben Hur."
This village occupies over one quarter of
the huge De Mille lot. Many of the houses
are practical with four walls and so arranged
that the walls can be lifted and scenes taken
actually with in the houses, without the ne-
cessity of building separate sets.
Art Directors Mitchell Leisen, Anton Grot
and Max Parker had the advantage of the
advice of Dan Sayre Groesbeck and Theo-
dore Kosloflf in the designing of the sets.
Mr. Groesbeck was a war cartoonist and a
sergeant in the White army of Kolchak in
Russia, while Mr. Kosloflf, a native Russian
wsa born in a town very similar to the one
depicted in "The Volga Boatman."
"The Volga Boatman" originally inspired
by the song of that name, is an original
story by Konrad Bercovici. It was adapted
for the screen by Lenore Coffee. The
featured players include William Boyd, El-
inor Fair, Julia Faye, Theodore Kosloflf,
Victor Varconi and Robert Edeson.
"Crystal Cup" Soon to Be
Screened by First National
"The Crystal Cup," a novel by Gertrude
Atherton, author of "Black Oxen," will be
among the stories to be filmed in the near
future by First Nationals Eastern produc-
tion units. Sada Cowan, well known scenar-
ist, has been engaged by Earl Hudson to
write the adaptation of this novel and is
now working on it in New York. Neither
director nor star has been selected for this
story as yet.
Changes Title of Book
Metropolitan Deviates From Original Titl*
Policy
An unavoidable deviation from Metro-
politan's policy of keeping original titles
of books and plays has occurred in produc-
ing the well known book "Thoroughbreds,"
by William A. Fraser. Although under the
title "Thoroughbreds" it is known as a
classic of the race course, the name cannot
be used for the coming film version. During
the last few years a number of pictures
have been released under titles which con-
tained the word "thoroughbreds" and in
order to avoid confusion the famous rac-
ing tale will reach the public as "The Million
Dollar Handicap."
The picture will feature Vera Reynolds,
Edmund Burns and Ralph Lewis with Ward
Crane, Clarence Burton, Tom Wilson, Eddie
Lyons and others prominent in the cast.
Scott Sidney, well known Christie director,
has been loaned to the Metropolitan com-
pany to handle the filming.
Changing of the title of Eraser's novel
"Thoroughbreds" to "The Million Dollar
Handicap" is Metropolitan's first deviation
from its original title policy. Such pictures
as "Without Mercy" from the John Good-
win novel; "Steel Preferred" by Herschel
S. Hall which appeared in the Post, and
"Simon the Jester," Wm. J. Locke's novel,
are Metropolitan productions released under
their original titles.
Metropolitan executives and scenario
heads estimate that the box office value of
a good title is in itself from 20 per cent,
to 50 per cent, of the total value of a pro-
duction.
"Little Annie Rooney"
Breaking Many Records
"Little Annie Rooney," Mary Pickford's
interpretation of a girl of the New York
tenements and Lower East Side, is break-
ing motion picture theatre records east,
west, north and south.
The picture won unanimous praise when
it opened in the big cities, including New
York, Chicago and Los Angeles, and
similar sentiment is being evidenced every-
where by picture patrons. Former records
for Mary Pickford production are being
shattered in almost every city where "Little
Annie Rooney" is being shown.
Howard Signs to Direct
for Cecil B. De Mille
William K. Howard, recently resigned
from Famous Players-Lasky for whom he
directed "Volcano," "The Thundering
Herd," "Light of Western Stars" and "The
Border Legion," has been signed by Cecil
B. DeMille under a long term contract.
Howard's first assignment for De Mille
will be the direction of Rod La Rocque in
"Red Dice," and adaptation of the Octavus
Roy Cohen story "The Iron Chalice."
Jeanie Macpherson who adapted the story
in collaboration with Douglas Doty, will be
production editor of "Red Dice." Lillian
Rich and Robert Edeson will be featured
opposite Rod La Rocque, while Robert
Ames, Snitz Edwards, Sally Rand, Clarence
Burton and Helene Sullivan will appear.
December 19, 1925
MOVING PICTURE WORLD
661
" VOLCANO "
IS THE TITLE
— not "erupting'
just here. Bebe
Daniels and
Ricardo Cortez
featured —
William K.
Hozvard direct-
ing— Paramount
releasing.
Raoul Walsh to Begin
Work for Fox Jan. 1st
Doug Big Drawing Card
Fairbank's and "The Thief of Bagdad" Go
Big in the Far East
Reports received in New York from
United Artists Corporation headquarters in
the Far East state that Douglas Fairbanks
in "The Thief of Bagdad" opened simul-
taneously in two theatres in Tokyo for
runs of four weeks, which had never been
equalled by any other film production. Since
then the picture has played in twenty-three
other Tokyo houses, and the picture has
had an equal successful booking all through
Japan.
In China "The Thief of Bagdad" had
three successive weeks in Pekin, also a
record length run for China. In the Phil-
ippine Islands the film was shown first at
Manila, and became an immediate success.
Similar conditions obtained in Singapore,
Straits Settlements and Siam, while in Bri-
tish India the success of this Fairbanks
feature was even more sensational than in
any other part of the Far East.
It had a fifteen weeks run in Bombay,
whereas two weeks was the previous record
run. In Calcutta the picture was taken
ofif at the end of four weeks because of the
Lenten season, but will be shown again
this winter.. Reports of record length runs
come in from all parts of India.
Mary's "Scraps" Completed
Milt Pickford's Second Big Production of
Year Finithei^Will Soon Start Another
Mary Pickford's second big feature pic-
ture of the year has been completed. It
is "Scraps," the story of a baby farm in
the swamp country.
"Scraps" is a thrilling adventure story,
with an abundance of the well known Mary
Pickford comedy situations, and in it as
in "Little Annie Rooney" Miss Pickford
again is seen in that type of role which
first endeared her to the millions and won
her the title of "The World's Sweetheart."
The story deals -with the unusual experi-
ences of a group of twelve children, guided
by a ragged little girl of twelve, played by
the star, through the most amazing inci-
dents and adventures.
The picture gets its title— "Scraps"—
from the "scraps of humanity" with which
it has to deal, and is said to be in every
way a worthy successor of "Little Annie
Rooney," which has been meeting with the
most enthusiastic audience and box-office
reception wherever it has been shown.
Miss Pickford plans to spend several
weeks in supervising the cutting and titling
of "Scraps," after which she expects to start
work on a third picture which is to be
completed before she leaves for Europe with
her husband, Douglas Fairbanks.
Thomson at Work on
"The Tough Guy"
A one-time clergyman and boy scout com-
missioner in the role of a roughneck ranch-
er! That's the conversion Fred Thomson,
F. B. O.'s big western star, will undergo in
his forthcoming feature "The Tough Guy,"
work on which has already begun at the F.
B. O. Studios.
David Kirkland, who directed Thomson in
his last Western feature "All Around Fry-
ing Pan," will again handle the megaphone.
Lola Todd has been engaged to appear op-
posite Thomson and Robert M'Kim will be
WITHOUT waiting for the sensation
created by the news that it was the
successful bidder for the screen
rights to "Is Zat So?" to subside, Fox Films
today announces another startling bit of film
news, the gist of which is that Raoul Walsh
has been placed under contract to direct Fox
pictures, beginning January 1.
This information was wired to the Fox
home office in New York today by Winfield
R. Sheehan, vice-president and general
manager of the Fox organization, from
Hollywood. The addition of Mr. Walsh to
the already strong Fox directorial staff is in
line with the announced intentions of Mr.
Sheehan to array, for the remainder of this
season's productions and the 1926-27 output,
material and talent that will asure nothing
LOUIS B. MAYER, vice-president in
charge of production for Metro-Gold-
wyn-Mayer, announced at the Culver
City studios of the organization last week
that he had signed Director Hobart Henley
to a new contract.
Incidentally, Henley was the first director
to start production after the Metro-Goldwyn-
Mayer merger, and since then has become
one of the leading and most popular directors
in the business.
At the present time he is making his sev-
enth production for M-G-M. It is the ad-
aptation of the famous Rex Beach story.
"The Auction Block," in which Charles Ray
and Eleanor Boardman are featured.
The new contract between Hobart Henley
and Mctro-Goldwyn-Mayer takes effect with
but the highest grade of box-office entertain-
ments.
Mr. Walsh needs no introduction to fan
or exhibitor. During his ten years as a
director he has built for himself an enviable
record and has to his credit some of the out-
standing motion picture triumphs. He comes
to Fox direct from Famous Players with the
praise for his last production for that com-
pany, "The Wanderer," still being heard on
all sides.
Mr. Walsh is a brother of George Walsh,
the motion picture star. He is a product of
New York City. He made his entry into the
motion picture industry as an actor, playing
the part of John Wilkes Booth in D. W.
Griffith's tremendous drama, "The Birth of a
Nation."
the completion of his present production and
is for a series of many pictures.
Among Henley's recent successes for M-
G-M might be mentioned "Sinners in Silk,"
"So This Is Marriage?" "The Denial," "Slave
of Fashion," Exchange of Wives" and "His
Secretary," starring Norma Shearer which is
to be presented at the Capitol Theatre, New
York, next week. ' >
Made Assistant to Le Baron
William Le Baron, associate producer in
charge of production at the Paramount Long
Island studio, announced that Gatide H.
Mitchell, who as principal of the Paramount
Picture School, Inc., directed the first four
months of the Junior Stars' training, has
been appointed assistant to Mr. Le Baron.
Mayer Signs New Contract;
Henley Remains with Metro
662
MOVING PICTURE WORLD
December 19, 1925
Roosevelt's ''Rough Riders"
A Super-Epic by Famous
THE ROUGH RIDERS," the story of
Theodore Roosevelt and his famous
regiment of volunteers that fought in
the Spanish-American War, is to be filmed
as a super-epic by Paramount.
The announcement was made this week by
Jesse L. Lasky, first vice-president of
Famous Players-Lasky Corporation in charge
of production, coincident with the arrival in
Los Angeles from Europe of Lucien Hub-
bard, who will personally supervise the pro-
duction. He and Hermann Hagedorn, of-
ficial biographer of Roosevelt, will leave
shortly for Cuba, where locations will be
selected and the cooperation of the Cuban
government enlisted. The story already has
been completed by Hagedorn.
A nation-wide search began today for a
../layer to portray the character of Roose-
velt.
"No announcement of any picture has giv-
jn me the pleasure that becomes mine in t.^11-
io'S our plans for 'The Rough Riders,' a
«tory of a very great American,"' said Mr
Lasky. "I have been a deep admirer of
Theodore Roosevelt for many years and I
am very happy to have a part in the im-
mortalizing of his character and a'J.icve-
ments on the screen. It is our hope to make
the picture as great as the man himself.
"This is the story of Roosevelt, the young
man riding to greatness and fame and an
immortal place in the hearts of all An;eri-
cans, through his energy, loyalty, bravery
and his zest in the great things of life, a zest
which typifies the virile spirt of his country.
" 'The Rough Riders' will be authentic in
every detail. Hermann Hagedorn is Mr.
Roosevelt's official biographer and is sec-
retary of the Roosevelt Memorial Associa-
tion. His story has been prepared with Mrs.
Roosevelt's sanction."
Lucien Hubbard, who supervised "The
Vanishing American," has cut short his va-
cation in Europe and has been taken off
all other work in order to allow him to de-
vote all his energies to this picture. Hub-
bard's technical staff will be augmented by
several famous Rough Riders, who will bend
every effort to make this picture historically
accurate throughout. These men will be
selected by Hagedorn.
"The Rough Riders," like that other epic
of American life, "The Covered Wagon,"
and like "The Ten Commandments" will be
a roadshow special. The picture will be pro-
duced on a lavish and impressive scale. It
will be filmed in Hollywood with locations in
Cuba and New York. It is hoped to enlist
the aid of thousands of Cubans in the war
sequences of the picture. Whoever is chosen
to play the role of Roosevelt will be sur-
rounded by a cast of brilliant names. The
director has not as yet been selected, but
the choice has narrowed down to three men
who have outstanding directorial achieve-
ments to their credit.
De Mille Returns
Cecil B. De Mille and party of over a
hundred players and technical attaches have
returned to Los Angeles, after three weeks
on location at Rio Vista, California, where
Mr. De Mille took exterior scenes for his
second personally directed independent pic-
ture, "The Volga Boatman."
Warner Goes to West Coast
to Arrange 1926-27 Schedule
Harry M. Warner left New York Sunday
for Los Angeles to arrange the company's
1926-27 production schedule, in company
with organization's executive representatives
there. He expects to be back in New York
January 8th and break all records by an-
nouncing the next year's program at that
time.
"The 1925-26 schedule was made public
last June," said Mr. Warner, just before his
departure. "Thirty of the forty productions
on this program are already finished and
several of those remaining are now at work
and well advanced. This means the decks
will soon be cleared for active, concerted
work on next year's productions. We have
had several well known stories under con-
sideration for some time and while, of course,
no announcement can be made yet, the
1926-27 program is bound to maintain the
liigh standard already set."
KING VIDOR, youngest of Metro-
Goldwyn-Mayer's directors, is now the
ranking genius of the picture industry in
Hollywood because of the ovation given
his newest picture, "The Big Parade,"
at Graunian's Egyptian Theatre in
Hollyi<.'ood.
Goes on Extensive Trip
Irene Rich To Make Wide Tour A» Hostes*
In Warner Theatres
Irene Rich, Warner Bros.' star, who was
honro guest at the recent world premiere
of "Lady Windermere's Fan" at the Casa
Lopez, New York, will not return to Califor-
nia immediately. Warner Bros, have ar-
ranged for her an extensive tour in which
she will appear as hostess at the opening
of runs in several Warner theatres.
Miss Rich will visit the State Theatre,
Pittsburgh, December 10th, 11th and 12th
and the Metropolitan, Baltimore, December
14th, 15th and 16th, at the opening of runs
of "Compromise." She will be at the Broad-
way, Charlotte, December 18th and 19th.
Miss Rich will spend Christmas in New
York and will be present at the theatrical
premiere of "Lady Windermere's Fan" at
Warner's Theatre, December 26th. appearing
there as hostess December 27th and 28th
also. Her itinerary thenceforth is as fol-
lows :
Cameo Theatre, Bridgeport, Conn., Janu-
ary 2nd ; Dome, Youngstown, Ohio, Janu-
ary 4th, 5th and 6th; Chicago, January 18th,
19th and 20th. Miss Rich will then pro-
ceed to Seattle, reaching there in time for
the opening of Warner's Egyptian Theatre.
January 25th.
Warners Loan Harlan and Miller
Through a special arrangement with
Warner Bros., Kenneth Harlan and Patsy
Ruth Miller have been lent to F. B. O., and
will play the featured leads in "King of the
Turf," from the story by Louis Joseph Vance
and John Brownell.
Harlan and Miss Miller have but recently
finished "The Fighting Edge," Warner Bros.'
picturizatic^n of William McLeod Raine's
thrilling novel. Henry LeTirman directed
this production from the scenario by E. T.
Lowe, Jr.
JUST IN TIME
THE biggest; NEWEST COMEDY SUCCESSES -"-"^
BUSTERBRciWN
Comedies/ #
With Buster Brown^ Mary Jane, and faithfuU funny, old Tige.
Twelve of them — two reels each. Based on the immortal
cartoons by R. F. Outcault.
S£E YOUa UNIVERSAL EXCHANGE
December 19, 1925
MOVING PICTURE WO RLU
663
Universal to Make Three Super Productions
For Next Year InsteadofOne,SaysLaemmle
MORE big features — better stones —
more comedies.
That, in a sentence, was the pro-
gram outlined for Universal Pictures Cor-
poration by Carl Laemmle, president of the
organization, in an interview issued at the
studio, on the eve of his departure for New
York and Berlin.
Universal will make its usual yearly
output of 54 "White List" of pictures, in
addition to serials, comedies and short
western Laemmle announced. The annual
production plans will be altered, however,
to provide space for three productions of
"Super-Jewels" scale, instead of one, as be-
fore.
The complete program for 1926 will include
three Super-Jewels, 14 all-star features, 30
regular Jewel Features, starring Reginald
Denny, Laura La Plante, Virginia Valli,
Mary Philbin, Pat O'Malley, Louise Dresser,
Jean Hersholt, Norman Kerry and the other
contract stars and seven special features
starring Hoot Gibson.
Stories for two of the three spectacles al-
ready have been selected. They include a
film version of Jonathan Swift's classic,
Gulliver's Travels," and a picturization of
Harriet Beacher Stowe's "Uncle Tom's
Cabin."
The decision to make three big produc-
tions instead of one a year is due to the
tremendous success of "The Hunchback of
Notre Dame" and "The Phamtom of the
Opera," Laemmle declares.
Universal will specialize in feature com-
edies even more than it has done in the
past, he states. "Comedy, as a matter of
fact, is much better told on the screen than
drama, and it is a great deal more popular.
Reginald Denny's feature comedies have
made him one of the most popular stars of
the screen in little more than two years.
Laura La Plante, with her keen sense of
comedy, has become a star in about a half
dozen productions."
Regarding this year's production, the
Universal chief declares that 51 of the 54
pictures for 1925-1926 release have already
been made. The other three are now in the
course of production or preparation, and all
will be finished before the first of the year
to make way for the 1926 programs. The
three 1925-1926 features are Svend Gade's
Wives For Rent," starring Virginia Valli and
Pat O'Malley, "Chip of the Flying U" star-
ring Hoot Gibson, and an untitled feature
directed by Edward Sedgwick.
The fact that the 1925 program is virtual-
ly completed, accounts for the present lull
in activity at Universal City. The lull will
end within the next ten days, when at least
four companies will begin production simul-
taneously.
One of the most important moves he has
made, Laemmle believes, is the purchase of
American Film rights to the big French pro-
duction, "Les Miserables."
In my opinion it is an even greater pic-
ture, from an artistic standpoint, than "The
Last Laugh" which I brought from the UFA
company last season," Laemmle states. "Al-
though The Last Laugh' did not bring back
great profits, I am very happy that such an
txcellent picture was brought to America
■hrough my eflforts, and I am just as anxious
to bring 'Les Miserables' here for presenta-
tion."
The producer has also signed a contract
which will bring to Universal City, Andre
Mattoni, noted German actor now under con-
tract to the UFA company. Laemmle re-
gards him as one of the greatest discoveries
for screen personality he has ever seen. Mat-
toni will be featured in Universal pictures.
At least three features will be put in pro-
duction at Universal City within the next ten
days, and at least that many more will start
work within the month.
Harry Pollard will direct Edgar Franklin's
story, "Poker Faces," with Edward Everett
Horton in the featured role ; and following
this will film the world-famous novel, "Uncle
Tom's Cabin." Laura La Plante is to star
in "Doubling For Lora," under William A.
Seiter direction ; Edward Sedgwick will film
Courtney Ryley Cooper's "The Trail of the
Tiger"; Arthur Rosson is finishing his pre-
paratory work on "Chip of the Flying U,"
to be Hoot Gibson's next starring produc-
tion; Albert Rogell will direct Jack Hoxie in
"The Tuneful Tornado," and Clifford Smith
will film a story, as yet untitled, starring
Art Acord.
"Wives for Rent" has already started,
Join "Daybreak" Cast
Four actors have just joined the cast of
"Daybreak," Fox Films screen version of
Dorothy Brandon's stage hit, "The Out-
sider," for some of the later sequences.
Bertram Marburg, Crawford Kent and
Louis Payne portray the roles of the three
surgeons, and Gibson Cowland has been
given the part of Shadow. Lou Tellegen,
Jacqueline Logan and Walter Pidgeon, who
have the' featured roles, are well advanced in
production. Rowland V. Lee is directing.
viliilc Lynn Reynolds is finishing up House
Peter's starring picture "Combat."
Edward Sloman, whose latest picture, "His
People" is breaking theatre records and win-
ning the most enthusiastic praise from New
York critics, has signed a new Universal
contract, and will begin work on a new pro-
duction in the near future.
"Warner Week" in Wheeling
Packs Court to Capacity
The week of November 15 was virtually
"Warner Bros.' Week" at the Court Theatre,
Wheeling, W. Va. A double bill, each part
of which was a Warner attraction, was put
on, and capacity houses were drawn daily.
The features were "How Baxter Butted
In," with Matt Moore and Dorothy Devore,
and "Tracked in the Snow Country," one of
the Rin-Tin-Tin starring triumphs.
"With two such pictures on the program,
nothing more could be expected in the en-
tertainment line," commented the Wheeling
Intelligencer. "If you like action, Rin-Tin-
Tin surely gives it to you. 'How Baxter
Butted In' is one long lasting laugh, and a
picture worth the admission price alone."
"Blue Blood" Press Book
Chadwick Pictures Corporation has pre-
pared a special press book with many un-
usual features on "Blue Blood," a current
release which is the second of the series
of six George Walsh modern, action roman-
ces. "American Pluck" was the first of the
series. In addition of the many features,
which are embodied in all Chadwick press
books, the "Blue Blood" book offers an in-
teresting series of the sport cartoons, featur-
ing the many noteworthy athletic accomplish-
ments of Walsh, who is a former George-
town and Fordham all 'round star.
"HE WILL ANSWER TO ME," says Art Acord, Universal star of "The Call
"f Courage," a Blue Streak Western, snapped here in one of the "thrill moments"
in this fascinating story of life on the plains.
664
MOVING PICTURE WORLD
December 19, 1925
Peggy Joyce on Second Associated Special
PEGGY HOPKINS JOYCE, star of
Associated Exhibitors' big special,
"The Skyrocket," arrived in Holly-
wood from New York this week and im-
mediately buried herself under a mass of
manuscripts from which she will select her
second starring vehicle for Celebrity Pic-
tures, Inc. She has entirely recovered from
the illness which made necessary the post-
ponement of her trip to California, and is
eager to begin actual production, which is
scheduled to begin shortly after the new
year.
Miss Joyce has convinced the most scep-
lical that she posseses every qualification for
screen stardom by her work in "The Sky-
rocket," and there is no doubt that this
Marshall Neilan production of Adela Rogers
St. John's famous Cosmopolitan Magazine
story will firmly establish her with exhibi-
tors as one of their surest box-oflfice assets.
Because of her certain box-ofifice value ex-
treme care is being exercised in the
selection of her next vehicle, and stories by
some of the best known of the world's
authors, as well as several plays, have been
assembled for the selection.
Since the stir created in film circles by
the announcement of her motion picture
debut the entire industry has been awaiting
official verification of the glowing reports
that have been coming via the rumor route
regarding the bigness of "The Skyrocket."
Oscar Price, president of Associated Ex-
hibitors, under whose banner this big special
is to be released, is exceedingly enthusiastic
about the picture. He says:
"Although we have always known that
in Peggy Hopkins Joyce we possessed a
star of unequalled charm and appeal, her
work in 'The Skyrocket' is going to be a
revelation to everyone who sees it. The
picture had its first showing in finally com-
pleted form only a few days ago, and de-
lighted the Assembled executives of our
organization.
"Naturally no effort was spared in the
selection of a vehicle of outstanding worth
for her initial production, nor was any limit
under the sky set for the production cost.
This is seen alone in the cast which appears
in support of Miss Joyce. Taking all these
things into consideration, however, and al-
lowing for the fact that in Marshall Neilan
we had one of the finest directorial minds
in the industry, none of us were quite pre-
pared for the truly extraordinary picture
that has resulted — a picture that through
sheer artistry and strength will place Peggy
Hopkins Joyce near the apex of her pro-
fession.
"We are of course delighted to pass along
this wonderful news to exhibitors every-
where who have been eagerly awaiting 'The
Skyrocket,' and they have my personal as-
surance that Peggy Hopkins Joyce is not
only an outstanding box-office attraction,
but also a screen actress of rare ability,
ready to take her place with the foremost
interpreters of the cinema art. The name
of Peggy Hopkins Joyce is certain to at-
tract crowds to every theatre, and 'The
Skyrocket" will send them away delighted
with the entertainment and singing the
praises of a new cinema star."
Spring and Depinet Return from Big Tour
SAMUEL SPRING, chairman of the
Sales Cabinet of First National Pic-
tures, Inc., and Ned Depinet, sales
manager of the Southern territory, com-
pleted their tour of key cities, this week
and returned to the home office in New
York, Wednesday, December 9th.
Mr. Spring and Mr. Depinet are enthus-
iastic over the results of the trip during
which First National branches were visited
and the sales executives conferred with lead-
ing exhibitors. At the meetings of branch
managers and their salesmen plans were
fully outlined for the handling of First Na-
tional Month, January, 1926, which promises
to produce the biggest results ever achieved
by a campaign of the kind.
Every individual connected with the First
National sales force, the men in the field,
bookers and office employees, is getting
behind the drive with the utmost spirit.
They appreciate that the month is dedicated
to the entire organization and not merely
to those in executive command.
In all of the cities visited, the members
of the Sales Cabinet received assurances
of the fullest support from franchise hold-
ers, regular First National exhibitors and
from others interested in the exceptional
pictures available for showing during Jan-
uary. Many exhibitors have booked their
theatres solid with First National pictures
for the weeks of January.
During their trip, Messrs. Smith and
Depinet conducted meetings in the following
cities: Albany, Buffalo, Cleveland, Pitts-
burgh, Cincinnati, Louisville, Indianapolis,
St. Louis, Kansas City, Omaha, Des Moines,
Minneapolis, Chicago, Detroit and Toronto.
Ned Marin, Western sales manager, will
be away from New York for some time to
come on a trip that includes Chicago, Mil-
waukee, Minneapolis, Seattle, Portland, San
Francisco, Los Angeles, Salt Lake City, Den-
ver, Omaha, Des Moines and Detroit.
Warner Brothers to Produce "Shenandoah"
THE famous old Civil War drama,
"Shenandoah," long the greatest
theatrical attraction in' America, is
soon to reach the screen. Warner Bros.,
have acquired the picture rights and pro-
pose to make of it an outstanding produc-
tion on next year's schedule.
"Shenandoah" was the greatest work of
the celebrated playwright, Bronson Howard.
When the play was completed, thirty-six
years ago, Charles Frohinan procured it, in-
ducing "Al" Hayman, of San Francisco, to
take a half interest.
The premiere took place at the old Star
Theatre, New York, September 9, 1889. The
venture proved a tremendous success, the
original company remaining at the one
theatre nearly a year, which was regarded
as extraordinary in those days. Frohman
and his partner were said to have divided
S200,000 between them, and, in addition,
"Shenandoah" had the distinction of being
the first big royalty-payer, Bronson Howard
receiving $100,000 as his share for the first
year alone.
The original New York cast was a dis-
tinguished one, with Wilton Lackaye, Henry
Miller and Viola Allen in the star roles.
Frank Burbeck succeeded Lackaye, and
Joseph Holland appeared in the same role
in another company. In one company Frank
Carlyle impersonated the character first as-
sumed by Henry Miller, and Lilla Vane and
Esther Lyon were among the actresses who
played the part Miss Allen has originated.
"Oh What a Nurse" Syd ChapKn s Next
WHAT A NURSE" is the title
1 J which has now been given definitely
to the forthcoming Syd Chaplin
production, which is well under way at the
Warner Bros. West Coast Studios. This is
the story by Robert E. Sherwood, the editor
of Life, and Bertram Bloch. Darryl Francis
Zanuck was the scenarist. Charles ("Chuck")
Reisner, who directed also the big Chaplin
success, "The Man on the Box" is directing.
The story, which has to do with the amus-
ing tribulations of Jerry Clark, a young
newspaper reporter, are said to give Syd
Chaplin an excellent opportunity for a dem-
onstration of his fun-making powers.
Patsy Ruth Miller plays opposite the com-
edian star. She has the role of June Harri-
son, the fiancee of Clive Hurst, played by
Gayne Whitman. Others prominent in the
cast are Matthew Betz (Captain "Ladye"
Kirby, skipper of a rum-runners' speed-
boat), Edith Yorke (Jerry's mother), Dave
Torrance ("Big Tim" Harrison, a political
boss and June Harrison's uncle), Ed Ken-
nedy (Eric Johnson), Raymond Wells (a
ship's mate), and Henry Barrowes (an edi-
tor.)
All kinds of amusing situations are pre-
sented in the development of the plot and
the story is a riot of fun.
Celling the Picture to the Public
r 1 Ofiis Department Was SstoblisM September 23, 1911 btf Us Present 6dUor^
()pes Winthrop Sdf^gent
Edgar Hart Works Fortune Machine for
Standout Business Against Opposition
MEET Edgar Hart's latest, the Mystic
Fortune Teller. It helped him to put
over The Mystic to two days of
great business in the, face of the strongest
sort of local opposition, the Elks' Follies
show. It got him top receipts with some
to spare, and the stunt (which cost him about
$20) not only put over the Metro-Goldwyn-
Mayer release, but it made talk that will
run for weeks to come. It is advertising
beyond the immediate moment.
HERE-WED. inURS.
cam nm^-mm imt
A Metro-Goldwyn Release
THE MYSTIC ORACLE
Edgar has been saving this idea for several
months. We know, because one of the hot-
test days of last summer we tramped all over
the Bowery and Chatham Square, where the
cheap publishers and "slum" shops congre-
gate, in an effort to locate ready-printed
fortunes.
What we were looking for were the
printed fortunes such as you are given by the
"bird women," whose parrots pick out the
envelopes. No one seemed to know where
they were printed, so Edgar had to roll his
own.
Animated Bust
The device, as the photograph shows, is
a sort of cabinet topped by a bust of a
seeress. In the photograph this looks like
a cast, but it really was a woman, acting
as much as possible like an automaton. The
cabinet was made to her measure so that
her shoulders should protrude, and the open-
ing in the top was made a tight fit. It was
just tall enough to permit her to stand.
She was made up as an Oriental type.
A plaster statue of Buddha is on the front
section, with tablets on either side painted
to resemble eyes. On each is lettered, "The
All-Seeing Eye." At the base of the statue
is a card lettered: "Are you married or
are you single? Tell Walla-Hallah."
On either side of the statue were two
slots labeled "single" and "married," though
we think the stunt would be more eflfective
were there but a single slot.
Nicely Staged
Mr. Hart suggests that a large crystal o"
an upturned goldfish globe can replace the
statue where this is not obtainable, but many
drug stores have a statue used to advertise
a brand of incense.
This cabinet (which is shown in the stage
entrance, for lighting), was placed in the
corridor lobby with amber lighting and a
blue spot on the girl's head. Incense was
kept burning and "Walla-Hallah," a man
costumed as an Oriental, stood between the
box and the incoming patron.
From them he learned whether they were
married or single and called out a code
word for the guidance of the girl, "Allah"
standing for a single man, for example, and
"Esla" for a married woman.
The girl had her hands free beneath the
cover of the cabinet, and there were five
receptacles for the fortunes, one each for
married men, married women and single men
and women. The fifth contained envelopes
for those who gave the wrong information.
If Wallah discovered a wedding ring on the
hand of a women who declared herself single,
or found a man whom he knew to be a
bachelor trying to pass as married, the trick-
ster would receive a slip reading : "Do not
attempt to trick the all-seeing. No fortune
awaits those who seek to deceive." It helped
to mystify.
The Fortunes
In the other boxes were a dozen or more
fortunes in each class, to give variety. Hav-
ing failed to locate any ready-printed, Edgar
wrote them all himself, had them printed
locally on large sheets and cut apart into
slips about 2 by 4 inches. Printing them
on large sheets and then cutting materially
reduced the printing costs. The stock used
was a flimsy wood pulp in several colors.
All were signed "The Mystic" in allusion to
the play.
•' HM/i.i. r/i.i Fold Ymr F:m
See the strange experience of Conway Tearle
with Aileen Pringle in "The Mystic."
m HtRE TWO DAYS ONLY III
A AhtrO'Coldwyn Release
THE ENVELOPE FRONT
As the patron passed Walla he gave the
code word and the girl slipped out the right
envelope, all of which were alike. These
were handed to the patron by a second at-
tendant, and there was no stoppage of the
line.
Mr. Hart reports that of a distribution
of more than 3,000 envelopes, only two for-
tunes were found on the floor in *hc three
days the stunt was run.
The stunt was not offered seriously and
the word "fortune" was not used in the
advertising, other than on the envelope. It
was purely a stunt and not a fortune telling
device, but the lack of throwdowns prove*
the interest taken in the idea.
Care should be taken to avoid the sug-
gestion of peril or misfortune. One of the
leading mystics in this country; a man in-
ternationally known, told us once that he
never predicted misfortune, knowing the mis-
chief wrought by the less scrupulous fakers.
.1 ( >n ,1 -..il h'rlcase
A RACING CAR AND TWO PRAMS ON CALIFORNIA STRAIGHT AHEAD
Thece were part of the campaign on the Denny picture that helped sell 1,728 admi*-
sions to the 688 seat Rialto Theatre, London, when the English premier was held.
Pretty good business for an opening night. The racing car has a record in real racMu.
666 ^ - MOVING PICTURE WORLD December 19, 1925
Planted 250 Trees as Memorial to Mrs* Porter
chief wrought by the less scrupulous fake^^.
Edgar told only pleasant things, or offereJ
good advice. The following selections from
his sets will give the idea.
For Single Men
Do not iniaj^ine thnt an nutomtihile is the
speeilieMt nay to hold of a girl. LotN
of drivers liiive experieneed a sad niLss in
their ni<itor. Ju.st go .sh^w about "gjiraging*'
your atreetion.s, j ou might want to turn out
in a hurr.v and couldn't. Save gas.
At thi.-s verj- moment a man 1« talking
-about yf»u and di.s<>iisNing you for a certain
po.>iltion. Von will re«-eive an invitation of
.some sort from a lady. Accept it. as this will
lead you to land the po.sition the man is
talking about for you.
A married w<»man would involve you. Ton
will dn well to be <»n the look-out for a red-
haired girl. If any woman drop» an article
on the ground, do not pick it up, else run
the consequences.
There i.s a dark eyed girl who is heart-
Kick about you, but too shy to let you know.
You should write down the names of the
many girls you think about, you will nearly
have fiirgotten oiie, and when her name
conies to your mind suddenly, you will knoiv
her. She is yours for the asking.
For Benedicts
AVhen some stocks are offered you, you will
not Invest in some. You arc also warned
a'^lnst a certain real estate deal. It will
create only embarrassment for you. Stick
io what you have and are doing, for several
"'hionths, then all will be well ever.
A Paramount Release
RODNEY BUSH USED COMPO BORD FOR HIS NEW BROOMS
Real brooms would have been better, but the compo board substitutes helped to get
a good business for the Galax Theatre, Birmingham, Ala. If you use real brooms,
note the paper wrappers used by Mr. Bush. This will permit lettering the brooms.
Girls Got These
]Vo mem€>ry of the past shall ever darken
the horizon of your domestic felicity. Rivals
and enemies you have none, except imag-
inary ones, so continue to be a good pro-
vider. Your itsyehie glass is serene and
cloudless.
Within a short time you will be intro-
duced to an elderly man. When this hap-
pens, put on your best behavior, because
he has a son whom you ^vill later meet and
fall in love with. 'I'his is your opportunity
to position and happiness.
Ileslst the temptation to purchase extra-
vagant clothes. For a while longer live pm-
dentl.>. Through a business transaction in
(he near future you will be rewarded nn'*
then be able to gratify .vour tastes.
If your wife only shows you a small por-
tion of the great love she actually bears
you. It is not because she is undemonstra-
tive, but because she knows that to sustain
the charm of love with you it is necessary
to keep you a little hungry all the time.
So l»e resigned, for she truly loves you.
Make no chi.K?-e of location should the
occasion be oiTeivu you— no nintter what
promLses are made to you, be not Interested.
A woman will enter your life in order to do
harm, but you will suspect her when she
talks travels.
A fair youth is dreaming aliout you. He
does not know whether he stands any chance
or not, but he is planning a ride with you
to find out. It is up to you then to take or
not to take advantage of the opportunity,
which is considered most favorable for your
happy future.
Do not confide too many of your secrets
to other girls, for a while at least, because
one of them intends to find out something
and pla.v you false. She will come to you
while you are shopping, and by this you will
know her.
For Married Women
Y'on must keep better hygienic hours, and
your health will generall.> improve. Do not
give way to the "blues," > ou have no cause
to apprehend any unha|>pines.s. lour only
ailment is Indulging your imagination to too
great an extent. Think it over.
Qloriafied Waffles
Barry Burke landed three sides of a
restaurant awning to tell about Gloria Swan-
son in Stage Struck at the Palace Theatre,
Dallas, Texas. The hook was "Gloria Swan-
son glorifies wheat cakes and waffles as you
get them at Bishop's in Stage Struck at
the Palace, now." Heads of Gloria from
the six sheet faced three ways.
All F. B. O. Release-
PAINTING 350 TREES IN LOS ANGELES FOR BEE KEEPER
In memory of Mrs. Gene Stratton Porter 350 trees were planted in the school yards
of Los Angeles to mark the opening of The Keeper of the Bees at the Pantages
Theatre. The American Reforestation Society cooperated with the
Pantages.
chool
ools and
Electric Train Is
Qiven an Encore
Bert Jordan used an electric train in the
lobby of the Majestic Theatre, Memphis, to
tell them about The Limited Mail. He knew
that he could get nothing better.
But he worked a new idea. He knew that
the lobby would be packed, and that the
same people would stand around for a long
time, so he had the train controlled from the
box office and after it had been running for
ten minutes the cashier would shut it oflF
until the crowd drifted away, when she would
throw the switch again. Ten minutes on and
fifteen off was about the schedule for the
fascinated crowd would stick around in the
hope of seeing it start up again.
The train was loaned by the electric com-
pany, and was the finest they had in stock,
with all of the trimmings in the shape of
signal towers, semaphores, grade crossings,
bridges and tunnels. It is coming along to-
ward Christmas and the company was glad
to get a chance to bring the line of trains
to the attention of the public and knew that
the theatre lobby would be a better show
room than its own window.
A two foot wire fence around the platform
kept people from touching the outfit, but did
not cut off the view.
As usual the stunt made a big business.
Somehow it always does.
December 19, 1925 M O V I N G P I C T U R E W 0 R L D 667
Freshman Hats Help Advertise on Circus Lot
Program Covers
Fred S. Meyer, of the Palace
Theatre, Hzunilton, Ohio, has an
arrangement with a local photo-
grapher whereby the latter sup-
plies a photograph for the cover
of each issue of his monthly
magazine. Most of these are
seasonable for Christmas, Easter,
Thzmksgiving, etc., but a few are
general.
He has suggested that we work
out an exchange for the sale of
or exchange of program covers.
We do not believe the idea will
be feasible, but if you are inter-
ested in good front page illustra-
tions, drop Mr. Meyer a line. It
will save you both worry and
money.
Production Hints from Edward L. Hyman
Managing Director, Mark Strand Theatre, Brooklyn
Freshman Caps Are
In Lively Demand
Although he ordered 250 freshman caps, C.
B. Stiff gave out only 50 of them, scattering
them over the town very thinly. Then when
the telephone calls came in to ask where the
caps might be procured, there were some
available instead of the "sorry, they are all
gone.'" This made a much better impression
and at the same time put the caps into the
hands of children who would wear them.
But fifty caps were retained to be handed
out on the show lot the following day, when
the circus was in town, and with those worn
by the original 200 there were freshman hats
all over the grounds.
This is a distribution scheme that seems
to give better results than an indiscriminate
handing out.
Five hundred megaphones were handed
out at the football game and were in use
at several games before the opening of the
picture.
These ideas and an advance lobby display
made a real business at the Imperial The-
atre, Columbia, S. C.
Pinned Roses
D. Roscoe Faunce derived his main ad-
vertisement for Flower of the Night from
the charity drives in which the victims pay
for artificial flowers instead of tags.
He got two thousand artificial roses, to the
stems of which he pasted small slips read-
ing: "Flower of the Night, with Pola Negri.
Strand. Next week."
Two girls handed these out in the busi-
ness district, pinning them to men's coat's
and the men were so relieved when they
were not shaken down for a donation that
most of them decided to see the picture.
The lobby was a mission tower with a
bell which was worked by an oscillating fan
motor for movement and sound.
FOUR musical presentations, consuming
altogether 35 minutes, were included in
the program which had Richard Barth-
elmess in "The Beautiful City" as the feature
photoplay. Richard's picture ran 1 hour and
10 minutes, in addition to which there was
the Mark Strand Topical
Review running 10 min-
utes. This brought the
film portion of the show
up to 1 hour and 18
minutes and the com-
plete show up to 1 hour
and 53 minutes.
E^ch of the four de-
luxe performances of
the day was opened by
the orchestra in selec-
tions from Leoncavallo's opera "Pagliacci."
For this presentation the purple spangled
draw curtains were closed over the small
production stage and the lights were as fol-
lows : While the introductory film title was
being run on the screen blue floods were
shot from the dome covering the sheet.
When the draw curtains were closed over
the screen two Mestrum orange floods were
brought down from the dome onto the or-
chestra; foots and borders in large stage in
blue ; four steel blue arch spots on the draw
curtains and two steel Mestrum floods on the
curtains and drapes from the projection
room. This overture required 8 minutes.
"Rosetime" was an ofifering made up of
selections suggesting the title. The orches-
tra opened the presentation with "Mighty
Lak' a Rose," while an introductory title
was being thrown on the screen. On the
conclusion of this number the gold draw
curtains were closed over the screen and
four members of the ballet corps, costumed
in artists' velvet trousers and smocks, came
on for a dance to the tune of "Rose of
Washington Square." At their exit the or-
chestra took up a special arrangement of
"Indian Love Call," after which the pre-
sentation was concluded by a duet by so-
prano and tenor, singing "Roses of Picardy '
behind a scrim while a rose-wheel of colored
Picardy roses was thrown upon the scrim
from the front. During the presentation
the projection room had two flesh colored
floods on the orchestra and during the dance
number the dome put a flesh colored flood on
the dancers. All front floods and the blue
stage lights dirnmed off during the "Roses
of Picardy" number.
The Star Piano Trio, of two men and one
woman, were presented in a repertoire of
three numbers. For the opening selection
one white spot was arranged to reflect only
on the faces of the artists. Gradually red
borders and blue foots revealed the setting
and the pianos.
After the Topical Review came the pro-
logue to "The Beautiful City." Following
the locale of the story, a street scene was
used, the backdrop being a transparency
of tenement . houses. In front of it were
placed leg drops of the same type. Four
pushcarts were placed on the stage loaded
down with the merchandise dispensed by
the street venders. For the Barthelmess
character in the picture a tenor was made
up as an Italian youth and for the Gish
character a soprano was made up as an
Irish girl. The number opened with "Come
Back to Erin" by the soprano, after which
four members of the ballet danced the Ital-
ian folk song, "A Frangesa." The number
then closed with "O Sole Mio" by the tenor.
Behind the transparency were open box
lamps of amber, as the scene represented
evening. In front there were operi box
lamps of blue augmented by blue floods
from the dome.
A First Nalwnal Release
HYMAN'S PROLOGUE ON THE BEAUTIFUL CITY
A typical tenement setting put over the idea of the story with soloists made up M
Barthelmess and Dorothy Gish with a quartet of dancers. It gave a good atmospheric
prologue and also pleased the patrons as a typical production number.
668 MOVING PICTURE WORLD December 19. 1925
Lost World Monster Was Longer Than Marquise
Novelty Fram is
Don Q Best Bet
You can make a perambulator out of a
couple of A boards on a truck, or you can
make something that suggests class and dis-
tinction. J. P. Harrison got out a really hand-
some perambulator on Don Q at the Hippo-
drome Theatre, Waco, Texas.
A L< lit,; .irtists Kelease
AN ATTRACTIVE PRAM
This is a Ford chassis with compoboard
sides, front and back, the sides cut in fancy
shape, but the front a straight piece put on
a slant with a view hole for the driver.
Lettering supplements the cutouts from the
posters and the effect is surprisingly good,
especially where the cost is C9nsidered.
The lobby was framed in compoboard
painted with a small yellow "Don" and a large
"Q" in red. The whip cracking figure was
reproduced on the front banner with the whip
lash, title and start name in transparent
letters. These were backed with flashers
that brought the three items up alternately
and gave much more atteneion value.
There was a notable hook-up to the Y.
M. C. A. and Baylor University endorsed the
picture in its college paper.
H. H. Snell did not go the limit in adver-
tising The Ten Commandements at the Im-
perial Theatre, Gadsden, Ala. Instead he
started three weeks in advance, worked small,
but persistently and with a minimum of in-
vestment he got the best two day business
since 1923. He had the Ringling show for
opposition at that.
A I'aramuunt t<clcase
WILD HORSES DID SO SOME DRAGGING IN DENVER
F. H. Ricketson, of the Victory Theatre, had two splendidly modeled wild horse* in
plaster for his main appeal on White Horse Mesa. Just where he got them does not
appear, but they are real sculpture and did much to sell the Zane Grey story.
Midnight Sessions
for Opera Phantom
Midnight performances were necessary to
Hccommodate the crowds seeking to witness
The Phantom of the Opera at the Rialto
Theatre, Los Angeles, and this made possible
a set of receipt records that no one believed
possible with the seating capacity.
A special prologue, with a horde of revelers,
was one of the attractions, and the ushers
were all in carnival suits while the men em-
ployees were dressed in French uniforms.
The ever-useful Owl Drug Co. got out
Phantom Sundaes which were advertised
with stickers and window cards, and the
story was serialized in the Record.
Trailers were used at the Metropolitan
and Million Dollar theatres, and there was
an advance campaign of ISO 28-sheets in
Phantom red on white.
A First National Release
A MARQUISE MONSTER SOLD LOST WORLD TO KNOXVILLE
W. £. Drumbar, of the Riviera, offered the largest dinocaur to date as the chief item
of his display. Because of its size, the animal had to be of light construction, which
accounts for the somewhat angular lines, but it pulled a huge business.
Home Made Campaign
Sold Feature Well
Because he got a short-order booking on
Seven Keys to Baldpate, C. T. Perrin, of the
Sterling Theatre, Greeley, Col., mostly had to
roll his own. There was no time to sit down
and wait for accessories. He had to get a
hustle on,, but he's used to that.
He had a couple of photographs of Doug-
las MacLean on hand and with material clip-
ped from the press sheet and trade papers he
got a lobby card and two inserts. He made
his newspaper talk particularly strong be-
cause he had no mats from which to prepare
cuts.
Then he stirred things up with the an-
nouncement that bald pates would be ad-
mitted free the opening day and about
twenty-five "close bobs" took him up, each
baldhead bringing from one to three paid ad-
missions.
That formed the foundation for a dog story
in which the possibility of growing hair
through creating laughter was discussed in a
more or less serious way.
You can't do without accessories right
along, but now and then you can make an
improvised campaign so different that it car-
ries value.
Once More
Once more the Raffles stunt has been
pulled out to help a play, this time The Merry
Widow at the Strand Theatre, Madison, Wis.
Pictures of the "Widow" were published in
the State Journal, a copy of which had to be
in the possession of those who spoke to the
supposed widow. The prize was $70. Pic-
tures of the woman were purposely out of
focus to render identification a little more
difficult.
The college paper carried a cross-word
puzzle, and fifteen small towns were given
two tens and teasers to draw in the outlying
business.
December 19, 1925
MOVING PICTURE WORLD
669
Mix Impersonation Is Latest Juvenile Contest
Caricature banner
Helps Annie Rooney
To get distinction for Little Annie Rooney,
John Hannon, of the Rex Theatre, Sumter,
S. C, painted a carricature banner for the
Mary Pickford release as shown here.
Cut No. 1813
^ ^ Ml 0* ^ j
A U nited A r lists Release
THE PICKFORD BANNER
Done in strong colors, the display got much
more attention than the usual cutout, and
carried out the suggestion that Miss Pickford
is "back home" again.
A Metro-Goldwyn Release
NEVER THE TWAIN HAD STARRY SKIES
The lobby on Never the Twain Hall Meet in Loew's State Theatre, Newark, N. J.
The top was canopied with blue bunting studded with stars. Small electric lights would
have been even better, but this is a mighty effective lobby as you can see.
Miniature Mixes
Try for Prizes
Changing from the Chaplin, Lloyd and
Coogan impersonations, the Majestic The-
atre, Fort Worth, Texas, has changed the
pace. It offered prizes for the closest re-
semblance to Tom Mix.
It was a publicity stunt for The Ever-
lasting Whisper, but it is good general pub-
licity, and it made a good circulation feature
for the Record, which was sold the idea.
The basis of the stunt is that most kids
have a Wild West play suit, and down in
Texas there are perhaps more than else-
where. The Record reproduced the snap
shots of the boys who were photographed
in Mix costume, and made a feature of these
for several days. Then ticket prizes were
awarded the boys who most resembled Tony's
leading matn.
Most newspapers will welcome any stunt
that wiir put them in right with proud
parents, -and most parents get all puffed up
when they see their kiddies in the home town
paper, so everyone gets a powferful kick out
of the idea.
was given a ticket good when presented by
a parent or guardian holding a paid admis-
sion.
It's just another way of giving a two-for-
one ticket the semblance of value, but it is a
mighty useful way.
Boston isa a fairly large town for a stunt
like this, but the idea went over well.
Safety Always
Realizing that there had not been a safety
:ampaign in four or five weeks, the Fox
exploitation men came to the rescue and
started one in Youngstown, Ohio, where
Havoc was due at the Hippodrome Theatre.
The main idea was that jay walking
created Havoc at crossings, and the Mayor
was induced to call upon them to desist.
So the theatre printed up two sizes of warn-
ings. These carried a skull and bones and
"Warning. Stop. Death. Danger. Havoc."
Police pasted 10,000 of the smaller ones
on windshields, while a larger size was pasted
on walls and hung at street intersections.
It told the entire town about the picture.
Teasing Boston
The Boston Telegram carried a new style
contest during the run of The Iron Horse
at the Tremont Temple.
Under a,:large caption reading "Their Hero
Son" it explained that hidden in the line
was the title of "what the critics call the
world's greatest picture." All you had to do
was transpose the letters to their proper
order.
Each boy or girl who solved the puzzle
A I'atlie Kelease
ONE OF THE LOS ANGELES DISPLAYS ON THE FRESHMAN
Sporting goods, chiefly football gear, was used to get attention to the college clothes
in this window during the run of the Harold Lloyd comedy at the Million Dollar
Theatre. It is but one of a number of similar displays. Note the pennants.
670 MOV I NG PICTURE WORLD December 19, 1925
Made an Impressive Don Q Foyer With Paper
A M ctro-Colilwyn Release
WHERE THERE'S WILL THERE'S A WAY TO LOBBY DISPLAY
That's poor poetry but sound fact. C. B. Stiff has small lobby space in the Imperial
Theatre, Columbia, S. C, but Sun Up is a play of particular appeal in Carolina, so he
made what he could out of the lobby and pulled a big crowd.
Worked Many Stunts
With Pony Express
J. p. Harrison put in a lot of special work
when he put over The Pony Express at the
Hippodrome Theatre, Waco, Texas.
The week before the showing there was a
round-up drive of the Y. M. C. A. and a pre-
view of the picture was given the Friday eve-
ning before the opening to the Y officials. It
had previously been announced that the boys
with the highest scores also would be per-
mitted to attend this special. This not only
had the kids hustling for the honor, but those
who saw the picture naturally bragged it up
to those of their acquaintance who had not
been in the audience, and the result was an
unusual amount of verbal advertising in addi-
tion to the newspaper story. The newspapers
not only wrote up the show, but mention was
made daily in the running story of the drive.
Much on the Streets
An old buggy drawn by two veterans of
the old stage routes, 27 years old, made a
good ballyhoo and this was supplemented by
an auto with painted compo-board sides.
These were kept out for several days.
On Sunday twenty-six boys and girls who
had their own ponies escorted the prams
about town, the riders being dressed in west-
ern outfits. When they had covered the city
they hitched their ponies in front of tlie the-
atre and went in to see the show, while the
string of ponies ballied in the passers-by.
Then they took another half-hour ride before
they went home, and figured they had been
having a lot of fun.
Sawmill slabs transformed the house front
into a log hut, and a western old time saddle,
tied to a hitching post, contributed local color.
The entire county was covered with ad-
vertising, with special letters to the school
teachers in all the towns.
The Right Word
Several contests for the best criticism on
some picture to which it is desired to draw
attention have flopped. Generally the reason
is that most persons think criticism and
faultfinding synonymous and the picture came
in for undeserved slams.
C. W. Hallock, of the Victory Theatre,
D( nver, offered cash prizes for the best
expressing of the impressions of The Pony
Express, and this gave emphasis to the fact
it was a good picture.
Made His Display
Against Handicap
Because the lobby space is limited in the
Imperial Theatre, Columbia, S. C, C. B. Stiff
does not usually try to put over a dressed
lobby, with the result that when he does pitch
in, it has much more than the usual eflfect.
He felt that Sun Up, a story of the moun-
tains, should get more than usual business
if properly advertised, so he slabbed his box
office and tied a couple of pine trees to the
lobby posts. A final touch was a bench made,
mountain fashion, of half a log with saplings
for legs. A banner describing the play as
"A picture of the Carolina Mountains" com-
pleted the appeal.
The entire display cost less than a dollar,
and it brought in an extra large business
through the emphasis it gave the locale.
In some places it is impossible to get busi-
ness without a good lobby, but in Columbia
since lobbies are largely impracticable, their
lack is not severely felt and their use is a
direct seller.
Added
Guy Kenimer knew that the Postal Tele-
graph had tied to The Pony Express for a
window card showing and that every station
in Jacksonville would flash the card when
the feature came to the Arcade Theatre.
Knowing that, he figured that they might
be ripe for scene stills, so he passed them
out, and every office manager said "yes."
Those Postal frames do not have much
display value, for the frames are in constant
use and the change in the cards is not suf-
ficiently marked to get attention. The stills
not only did their own advertising, but they
called attention to the Postal signs.
A United Artists' Release
A SPANISH CORRIDOR ON DON Q MADE FROM CREPE PAPER
Streamers of yellow and red transformed the inner lobby of the Plaza Theatre, Ashe-
ville, N. C, the week before the Fairbanks picture, and made one of the strongest ap-
peals of a good campaign. If you have a strong foyer this will work nicely.
December 19, 1925 MOVING PICTURE WORLD 671
Fred Meyer Put Out His Own Pony Express Rider
A First National Release
WE WOULD CALL THIS A BALLY, BUT IT ISN'T, BECAUSE—
The laws of Sydney. Australia, provide that ballyhoos shall not be paraded. This dino
came into town by truck and went out agaJn. The law says it's a bally, but the
defense argues that it merely is a delivery wagon. Make your own bets.
His Pony Express
Carried a yiessage
Fred E. Meyer, of the Palace Theatre,
Hamilton, Ohio, launched the run of The
Pony E.xpress by sending a pony express
rider from Hamilton to an adjoining town.
Of course it is a simple matter to put a
man on a horse and tell him he is an express
rider, but that is not Meyer's way. He ar-
ranged to start the stunt from the City Hall
where the mayor gave the rider a message to
the City Manager of the objective town, with
all due formality and in the presence of
photographers, newspaper men and the gen-
eral public.
And to make sure that it would be under-
standable, Meyer talked to the reporters to
the extent of nearly half a column about the
original pony express and the film which per-
petuates the deeds of heroism.
It was thoroughly readable copy, winding
up with this paragraph : "So, in tribute to the
finest body of men who ever bled for the
nation, the Palace Theatre will revive the
Pony Express on next Saturday. Each hoof-
beat of the horse which carries the Express
rider to Middletown will reverberate through
dead generations and awaken in pablic con-
sciousness the heroism of men whose fearless-
ness kept our nation intact."
The best way to work this is to lay off
part of the cost to some nearby manager who
also is going to show the picture, and make it
work in both towns. Mr. Meyer worked his
to advertise the Palace showing along the
route.
Skipped Lithos
To get a change of pace, and because
he knew that Norma Talmadge ap-
paled to the reading public, George E.
Brown, of Loew's Palace Theatre, Memphis,
cut out the litographs for Graustark and
made a 50% increase in his newspaper space.
He beat nay previous Talmadge record and
came close to topping the best Saturday busi-
ness. A by product was a chance to slide
advertise The Gold Rush to more than the
usual number of patrons.
Old Timers
Rodney Bush revived the one piece coat
and suit hanger for Not So Long Ago at the
Galax Theatre, Birmingham, Ala.
He tied it in nicely with the statement that
"not so long ago" these hangers were popular
in New York, and running into a few lines for
the play.
He had an old fashioned high wheel
bicycle in the lobby and at the curb was the
first automobile sold in the state ; an early
Cadillac. Both got more than a little atten-
tion.
He used the Old Timers Night, but limited
his invitation to couples who had lived in
Birmingham for fifty years. Reporters from
the local paper got the stories of the old in-
liabitants and the stunt more than paid for
itselt in newspaper publicity cut two ways.
Neat Legal Point
Is Ballyhoo Idea
Over in France they are said to cherish a
lawsuit that has been running for upward
of four hundred years. About the time that
is settled Australian lawyers and judges may
have settled on the designation of this
dinosj.ur.
Looking at it you might say that it was
a ballyhoo or perambulator, but herein you
err grievously. You are making the same
mistake that led the authorities of New South
Wales to hand a whole pack of summons and
things to the First National agency there.
They thought it was a bally, too. There is
a law against parading street advertising,
and so when the dino made its appearance
the driver was given a summons, and the
First National was given a summons and
everyone else down to the office boys got
a summons, and all in the mistaken idea that
this is a ballyhoo.
But you see it isn't a bally, at all. It's a
delivery wagon.
Honest It Was
Yep. The driver had some films to deliver,
and he didn't have time to unload the dino,
so he just had to take it along, and as he
had cans for every theatre served by First
National, it was a long route.
So the learned judge ruled that it was a
delivery wagon and not a ballyhoo, and they
have not yet taken it to the Court of Appeals,
but it is liable to get there yet.
Meanwhile the delivery wagon probably
continues to function but without the dino,
since there has been enough advertising.
It was John Rosenfield who invented the
delivery idea, but John never had the nerve
to load a dino on a trick, and anyhow he
was working for Paramount and not First
National so he just delivered advertising signs
unwrapped, but the idea is the same.
A Mctro-Goldwyn Release
A FREAK SHOW SOLD THE UNHOLY THREE AT A FAIR
Taking advantage of the state fair grounds, Loew's Theatre, Dayton, Ohio, put up a
freak show to emphasize the trip in this hair raiser. The tent appears to have
contained cutouts from the posters and to have been a peep show.
MOVING PICTURE WORLD December 19, 1925
Pet Stock Store to Put Over The Unholy Three
A Mctro-Goldwyn Release
A BIRD OF A DISPLAY FOR THE UNHOLY THREE
Loew's State Theatre, Newark, N. J., tied in to the animal store phase of the activities
of The Unholy Three and made both a lobby and sidewalk display of pets. The side-
walk display is also shown on this paee. The above is the lobby.
Lobby lAvestodi
for Unholy Three
In The Unholy Three Lon Chaney sells
voiceless parrots from the bird store which
covers the real activities of this trip from
the sideshows. A ventriloquistt, he supplies
the voice himself. That's part of the plot.
A Metro-Goldwyn Heicase
ON THE SIDEWALK
Loew's State Theatre, Newark, borrowed
a number of pets and birds from a local store
and made both a lobby and a sidewalk dis-
play.
The sidewalk display was mostly parrots
and monkeys, with smaller birds predomin-
inating in the lobby. .\ generous sized credit
card on both displays paid for the loan of the
exhibit. The sidewalk card reads : "See Lon
Chaney as the Proprietor of the Bird Store
in the Unholy Three." There is not much
appeal to the line, but probably it does
arouse curiosity. Certainly the animals did
some selling.
If you have no bird store mak^ this a loan
exhibit. That is even 1)cttcr.
Brown Introduces
a ISJeiv Orchestra
George E. Brown, of the Palace Theatre,
Memphis, put in a new, and better, band re-
cently, and knowing that they could be made
an asset to the house, he did it right. His
stunt probably will interest others who may
make a similar move.
He selected The Gold Rush for the debut,
feeling that he could reach the largest num-
ber of persons through these audiences. A
trailer first introduced the band as a whole
and then each individual was announced
separately and stood in a spotlight and played
the chorus of the number the band was giv-
ing. This might not be practical in a larger
organization, but the personal introduction is
feasible. Now Brown has his orchestra pit
filled with stars instead of just musicians.
The idea of getting a new organization was
to obtain a body of players who could be fea-
tured, and the men will be given occasional
solos as part of the regular program features.
Eddie Hyman has made some of his play-
ers draw equal to the stage acts, notably his
xylophonist and pianist. If you can do this,
you can save money on your stage show and
still give the same satisfaction.
A New Contributor
Instead of a preview of The Freshman
to the Better Films Committee, Charles H.
/\mos, of the Carolina Theatre, Greenville,
.S. C, invited the Furman University team
and the sporting writers, and the sporting
editor of the Daily News gave it a wonder-
ful story on the sporting page, where it went
to those wlio were not movie fans but were
interested in football. It was worth a page
of the usual presswork.
The picture took the three-day record.
A Metro-Goldwyn Release
A STRIKING LOBBY ON THE TOWN OF LIES
Ernest Morrison achieved a big effect very simply in the lobby of the Imperial Theatre,
Asheville, N. C. The effect of the column is vivid, and it carries a strongs appesd, yet
it does not involve much building and you can make it into a lighthouse later.
December 19, 1925 MOVING PICTURE WORLD 673
Sitting in With Planck^s Sedalia Problems
Planck Layouts
Offer Prohlems
George E. Planck, who now is located
at the Sedalia Theatre, Sedalia, Mo., sends
in a few pounds of advertising samples and
asks for comment. He was with Lem
Stewart in the home office of Paramount
theatres and later did exploitation for First
National out of Kansas City. He knows
exploitation thoroughly and has a good idea
of newspaper layouts, but he wants to check
up on his ideas, and we think that others
will be interested in his problems, so we are
going to use a lot of his samples. He writes
that his chief concern has been his Friday
to Sunday ads, when he has to add some
vaudeville without detracting from his screen
attractions. The first example shows one
1 drama of wives and daughters behm^
^1^^^ the doors of the business world
mt> ) RUPERT HUGHES' '^^SGSi
\ TODAY
\ ONLY
\ V Packed in tfte Middle with \ \
\ \ J Good Acts \ \
\ \ Shannon's PUylime Frolics \ \
\ \ Clifl Johnston \ \
\ \ Jerome and Newell ^ \
Don t Mi»8 \
"Hi. \
Supreme \
Moment" \
Coming \
Monday \
It MACK SENNHT /c^^W?^
W-fet:a;the Watet^piug^ 4
^^^^F^^meiL ^^^^^^^^^^^
A Metro-Goldwyn Release
WITH VAUDEVILLE
stab in this direction, and his most success-
ful effort. Here the layout gives top space
to True as Steel, lists the vaudeville and then
closes with the comedy. The rule work
is to suggest a box "packed in the middle
with three good acts." To this end he cuts
through the lower electro to let in the rule;
a device we do not recall having seen used
before. This carries the idea of a film show
with vaudeville rather than a vaudeville
show with a film appendix. We like this
treatment, because when vaudeville is used
part of the time, there is some danger of
carrying the suggestion that you get less
for your money four days a week instead
of more for your money on the other three.
Because this is a Sunday space, there is a
prominent display for the underline. The
space is a three sixes, and there is room
for white space, which gives a prominent
display. The press work is rather poor.
There is too much "impression" and the
paper is forced against the type until not
only the printing surface but the edges of
the holes where excess metal has been cut
away are registered. It would seem that
the Metro-Goldwyn cut was provided with a
line and that the cut for the comedy was
framed in the office to make a match, since
this latter cut does not show square corners.
Mr. Planck lets the cuts tell their own
story. He merely sets in the vaudeville and
the underline and provides prominence
through the layout. We do not like the bill-
ing for the acts. "A novel surprise" does
not mean anything, but we gather that Planck
trusts to his press work to put the items
over, for he writes that he believes the
reading notices he gets form the best single
item in his sales campaign. This has been
the experience of many managers, who trust
more to the reading notices than to their
display ads and run the latter chiefly to
command the former. In some instances the
Fitzpa trick
Trio
Comedy — Songs
Dancing
The
Herskinds
She tried to lock
her heart agaiiwt
love - then she met
a lave bandit - and
oh my/
PROU
FLESH
""OEAHOIBQ/Ua)]
-(^^^Masn. EicnnB
Violet
and
Partner
SEDALIA CONCERT
ORCHESTRA
Chapt. 9
'IDAHO"
■The Vigila-ites'
A Metro-Goldwyn Release
MORE VAUDEVILLE
managers overlook the fact that they also
can sell through the display, but Planck
does not make this mistake, though he does
flop a little in the matter of attractive bill-
ing. Vaudeville acts are supposed to send
in their "billing," but in our own vaudeville
days we never hesitated to write our own
ticket when we did not like what the act
sent in. In this regard we think the adver-
tisement could be improved. Otherwise it
is very good. It will be noted that the house
signature is an oblong reverse cut slightly
under column width. That was the stock
signature when Planck took the house over.
If you will look at the double cut you will
see another signature he devised, patterning
after the Kunsky houses in Detroit. This
gives the always prominent circle, and is
handy since it can be dropped into many
It's here!
THE TEN
COMMANDMENIS'
spaces where the oblong will look out of
place. An oblong or square cut must "ride
square" to the rest of the layout, but you
can put in a circle wherever you find room
without committing a typographical offense.
The second example shows another, and less
successful handling of the vaudeville. Here
the acts are placed in the corners, with a
serial to fill the fourth hole. It is a nice,
orderly layout, but it is not as good display.
The centre panel is framed from a two
column stock cut, with apparently home-
made selling talk. It sounds as though the
copy writer were hopelessly trying to guess
at the feature. If we had Mr. Planck's job
we would hold up our right hand and
solemnly swear never to use a halftone cut
in any advertisement. The paper does well
NOW AND TUESDAY
Hot tamale —
Its "Sally" with—
'A dash of pepper and
spice — that's Colleen
in this play ot desert
adventure and love,
MOORE
^Desert Rower
A First National Release
THE DESERT FLOWER
with line work, but it simply cannot get
good results from halftones. In the reading
section you have to use halftones, because
that is probably all the paper will take,
but you have your own say in the displays,
and where a newspaper simply cannot print
halftones well, you hurt the appearance of
your- display. Contrast this space on Proud
Flesh with that for The Desert Flower. This
is a stock cut, but it is in line, and the lines
are mostly open and unclogged. You can
It's Here
For Four
Days Start*
ing Today
'UcilB.DeMU/e's
dmrna^erpitce
•The Ten
(pMMANDM
Our Modem World defined God as a
"religiouB complex" and laughed at
the Ten Commandments as old fash-
ioned.
Then, through the laughter, came the
shattering thunder of the World War.
And now a blood-drenched, bitter
world — no longer laughing— cries for
a way out.
The most inspiring picture ever produced!
It will sweep you to your feet.
J 30—
Flrdt dliowlng In Sfl
roduccd odmliiloD»-
Adultn SOc
Children 3Do
A Paramount Release
THE OPENING DAY (RIGHT), AND ANOTHER TEN COMMANDMENTS
674 MOV I N G PICTU RE W O RLD December 19, 1925
Non-committal Cut is not Real Ad Attractor
jam soft paper against tj'pe with gummy
ink and still get a result that will make
the space look bright and inviting. The line
just below the signature hooks The Desert
Flower to Sally and does it with a phrase
that suggests the locale of the current story.
"Hot dog, it's Sally" would be more up to
date, but it would not have the color of
"Hot taniale," for tamales are standard food
where The Desert Flower thrives. There
is a somewhat loose connection between
the end of this line and the continuation
just above the star name. On the other
hand the second bank reads well if taken
by itself. "Moore" in the star name looks
like more poor printing but it really is
another case of poor hand lettering, with a
white hairline through each letter that serves
to mess it up without making it look dis-
tinctive. In the e-xample on Beggar on
Horseback the "There isn't a horse" copy
leads off with a frank explanation of just
what it is in the lower panel. This carries
less white space than the average, but that
is because there is more to be said. The
LAST TIMES TODAY
Thef isift m hoist in itt
Thtte isn't i b*ggar in iff
There isn't « fluiVt motnent i
If, a
Cyclonic Comedy Classic
HoRs^cK
This ia one ot the photopl»y» criliM
refer lo ai different. It is a delicately con-
ceived satire with broad comedy. It relieves
the monotony of sterotyped pictures and
with its rcfreihin{ humor. w« believe, is the
"Bomething different" you've been looking
for.
with its dancing brides. Most managers
seem to feel that they must use the three
column layout supplied by First National.
We think that with this pair of smaller cuts
a better display is achieved at less than
half the cost. One of the best displays is
that for Adventure, and here the cut helps
A Paramount Release
NOTE THE CIRCLE
picture requires explanation if the average
spectator is to view it in the proper frame
of mind, and so the space fills up, though
it is by no means overcrowded. The cut
does not get over. Until you have seen the
play, you do not realize that it really is a
huge necktie and not a curtain or some-
thing, so the effect aimed at is lost, though
that scarcely is Planck's fault. Here the
circle reverse makes its first appearance in
the announcement of the Shenandoah pic-
tures. In all of these spaces you will note
that there is a hairline rule around the space.
This is done without regard for how the
advertisement lies in the page. If it rests
against column rules or cutoffs there is still
a two point space of white outside the hair-
line to hold it from contact. For The Mar-
riage Whirl two press book cuts are used,
and these are put into the space with good
judgment. The large type for the date
seems to be characteristic of the first day
display. On a two day run less noise is
made about the playing days, but always
the change of program is marked by large
type to call attention to the change. The
selling talk is rather scant, but it gets over
the idea, and that is all that is necessary.
The cut title puts an edge to the sales talk
A First Xational Release
TWO GOOD CUTS
materially. In this Planck makes his first
use of the double panel effect, with the inner
rules cut to let the illustration through. This
not only saves space, but it gives a better
effect than would have resulted from the
use of a panel large enough to contain the
entire cut. There is a saving of an inch
and a half in space and a material gain in
effect. Even where an extra composition
charge is made for cutting the rule, the
effect is worth the additional cost. There is
a good play-up for the shorts and the single
vaudeville act and the general impression
of a good show is created through the lay-
out of the type as much as from the good
cut. For The Ten Commandments he
stressed the prices as the picture was road-
showed last season. For the opening day
he does not depart from the standard three
sixes and for the follow he employs a two
six and a halfs. We think that in the open-
ing day space (on the right), he is in error
comment such as "The Miracle of tlie
Screen" and "Unforgettable in Theme."
That space might better have been given
to a bold display of the prices in place of
the modest six point over Moses' head. We
think these the least effective of the lot,
for he does not quite convey the sugges-
tion of bigness. This has nothing to do with
the size of the ad. It's in the talk. In this
pair of displays are seen the two styles
of drop-in circles already alluded to and
which now are the permanent trademarks
of the house. Our personal preference is for
the one on the right, even if it does slant
the name down a diagonal. Theoretically
this is not as good form as the straight line,
but the even size of the lettering offsets
the slant. Both, however, are good. Taken
by and large we don't believe that Mr.
Planck stands much in need of advice, and
we are making this rather full use of cuts
because we think that the gradual improve-
ment in style to be noted will interest many
others.
JACK LONDON S
Our Gang in "The Love-
Bug"
Coming— Al Lavine's Band— Soon
A Paramount Release
SELLING ADVENTURE
when he makes allusion to the World War.
Most persons know that there is no refer-
ence to the war in the story, but not all
will stop to recall the fact and this might
suggest another war story. What he aimed
at was a suggestion of a thought-forming
picture, but he does not quite get it over.
On the second day he uses four lines of
Teacup Tells No
Broadway Tale
This cut on The Lights of Old Broadway
from Loew's Palace Theatre, Washington,
D. C, is one of the poorest this house has
made in some time. It's not very strong, and
MARION D/MES
"LIGHTS OF OLD
BROApWAY"
eoHiD Ilea niRR cvmn
nun ivaral wiMa~.«coi« k. imiuu
rho*» "rre Ih. dm>» — "fi<n
(trrct • country Ikiw' Sh« wu •
du»r tt Tony Putor'i and h«
vaa oat of N«» Y&rk'. "4Ki ' but >j
•hat <fld Otpid carr f r ^s- - *
vhlTlwind of )oy •
A Metro-Goldwyn Release
OVER THE TEACUP
may sink into the cut in reproduction, so to
save your eyes, it's a picture of Marion
Davics holding a teacup. Just that. There
is an attractive title, and some clever talk,
with a silhouette of an old fashioned car-
riage with a suggestion of a rail fence. That
all helps to sell, because you can scarcely
visualize Broadway, even in the early days,
with a rail fence. But what Marion Davies
drinking tea has to offer in the way of en-
tetrtainment is something you cannot quite
understand. There must have been some-
thing in the stills that was better than this.
It's strictly a non-seller, and we think that
no cut at all would have been better than
this, for no cut would at least not have sug-
gested a tea drinking story. The Loew
Washington houses hit so high an average
that they are entitled to a slip now and then,
but when they take a tumble it is all the
more noticeable because of the general ex-
cellence of their work.
8^\ritching the ^pOtHght to the gxhibitor
ScUted bij Pumner Smith
Quebec Exhibitor's Condition Better
GEORGES VEZINA, proprietor of the
Quebec Exhibitor's picture theatre at
Chicoutimi, Quebec, has been ser-
iously ill during recent weeks but his condi-
tion is improving. It js interesting to note
that Mr. Vezina has been one of the star
players of the Canadian professional hockey
team of Montreal, Quebec, in the National
Hockey League, which now includes teams
in New York, Boston, Pittsburgh and other
cities. Mr. Vezina, between games, directs
the destinies of the Chicoutimi Theatre in
Northern Quebec, and he also has other busi-
ness interests there. Incidentally, he is the
father of eleven children.
The first Australian picture brought to
CanarJa is still going strong after almost
two years of presentation in the Dominion.
This is "The Man They Could Not Hang,"
which has been touring Canada as a road
show. The most recent important engage-
ment was at the Grand Theatre, Calgary,
Alberta, where it played twice daily for a
week under the direction of Maynard Joiner,
manager of the Grand Theatre.
H. M. Thomas of Winnipeg, Manitoba,
Western Division manager of Famous Play-
ers Canadian Corp., Toronto, has returned to
Winnipeg after a business inspection trip
through the Western Prairie Provinces of the
Dominion, which included the theatres at
Edmonton, Calgary, Moose Jaw, Regina,
Saskatoon and other centres. He arranged
for the special presentation of a number of
current attractions, including "Little Annie
Rooney," "Cobra," "Romola" and "Don Q."
Pittsburgh Exhibitor
Hurt in Accident
HARRY PETZ, one of the pioneer ex-
hibitors in the Pittsburgh territory, now
conducting the Pearl Theatre, Youngwood,
Pa., suffered a badly cut mouth and the
jarring loose of several front teeth in an
automobile collision recently. Wlien the ac-
cident occurred Mr. Petz's face was thrown
violently against his own steering gear.
Recent out-of-town exhibitor visitors to
Pittsburgh's Film Row included Tom Wright.
Brownsville; Wm. Lamproplos, Latrobe; J.
A. Small, Avonmore, and Milan Salowich,
Johnstown.
The Sheridan Square Theatre in East Lib-
erty, a vaudeville house, changing program
twice weekly, five acts of vaudeville and
two-reel comedies, has changed its policy
and hereafter feature photoplays will be run
in conjunction with the stage attractions.
The new policy went into effect on December
7. The Harris Amusement Company owns-
the theatre and J. O. Hooley is resident man-
ager.
The Schenley Theatre, a beautiful neigh-
borhood house in the Oakland district, Pitts-
burgh, has made a remarkable departure
from the beaten path by installing a fifteen-
piece symphony orchestra. This organization
will play special numbers on the stage as
well as accompany the feature pictures.
Shows are changed thrice weekly. The the-
atre is controlled by the Harry Davis Enter-
prises Company and J. Harry Hayward Is
resident manager.
B. F. Keith's Theatre, Ottawa, Ontario,
made a special of a local orchestra as an
added attraction during the week of Decem-
ber 7, this being Orville Johnston's orchestra
of eleven pieces. The engagement was in
the nature of a farewell because the band
was leaving immediately aftenvards for
London, England, to fill a contract in the
Kmpire metropolis. When Manager J. M.
Franklin of Keith's heard that the orchestra
was going to England, he arranged the fare-
well appearance.
Henry McRae, who has been appointed di-
rector-general of production at Universal
City. Cal., is a brother of Finley McRae of
Ottawa, manager of the Alexandria Hotel,
Ottawa, and executor of the estate of the late
Harry Brouse, the Ottawa millionaire who
was the owner of the Imperial and Family
Theatres there and a charter director of
First National. Henry McRae made two
pictures in the Ottawa district several years
ago for Ottawa Film Productions, Ltd.
John Arthur of Toronto, director of pre-
sentntinn.s for the Famous I'layers Canadian
Corii., is busy with one of the most pretentious
Christmas pantomimes ever to be presented
in Canada. This be given at the Toronto
Hippodrome durinjf the weelt of December
I'l in conjunction with a special picture pro-
i;rram. The pantomime will have a company
of 50 people and will be given in ten scenes.
Five union employes of the Majestic The-
atre, Ottawa, Ontario, went on strike Decem-
ber 4 as a result of a dispute over wages
and the employment of non-union men by
Froman & Petigorsky, the proprietors of the
theatre, of which Harold Vance is the man-
ager. The trouble began two weeks previously
when W. Graham, stage manager, and G. E.
Groves, projectionist, ceased work claiming
that wages were overdue. Oscar Petigorsky,
one of the proprietors, denied this statement
and declared that the employes had objected
to the employment of non-union men. Mr.
Petigorsky also claimed that the theatre
could not afford to pay the high wages and
that he was glad that the strike had ma-
terialized. Instead of $43 a week he was
now paying his stage manager $15 a week,
and in place of the $40 a week for the pro-
jectionist he was now paying $20 a week
for a non-union man.
The striking musicians, who walked out on
December 4, took up the matter with the
Ottawa Allied Trades and Labor Associa-
tion. The proprietors of the Majestic, on the
other hand, promised to make an issue of the
strike. The theatre is continuing without
interruption.
New York Exhibitor
Not Killed in
Accident
T E. AKINS, manager of the Gem, Ran-
■L dolph, N. Y., was not killed in the auto
accident which claimed his wife's life. Mr.
Akins was, however, severely injured, but is
now recovering. First reports said that Mr.
Akins also was killed.
Johnny Carr, manager of Shea's North
Park, says that his patrons are enthusiastic
over the new $50,000 Wurlitzer organ just
installed and that he has received many let-
ters congratulating him on the big improve-
ment in the music programs at this popular
North Buffalo community house.
.\lbion'M new house, the Rialto, opened on
Deciniber 2. Manager and Proprietor Wil-
liam H. Robson received the congratulations
of the townfolk on the beauty and complete-
ness of the motion picture temple. Seventy
wicker chairs in the mezzanine may be re-
served, in advance. Projection is furnished
by two Power.s machines.
When the new Shea Buffalo Theatre opens
early in January, Vincent R. McFaul, man-
aging director of Shea's Hippodrome and
vice-president of the Shea Amusement Com-
pany, will become manager of the new house,
while Johnny Carr, now at Shea's North Park,
will become manager of the "Hipp." Mr.
Carr is a brother of the late Henry Carr.
formerly manager of the Shea Court street
vaudeville house and for many years vice-
pre.=!ident of the organization, Mr. Carr will
be succeeded at the North Park by Robert
T. Murphy, who has been associated with the
exchange end of the business for over a de-
cade and who recently has been a member
of the Buffalo Universal office sales staff.
No one was injured when film ignited
in the booth of the Lovejoy Theatre, Buf-
falo, last Saturday night. The audiences
filed out of the house when informed of the
lire by Manager Jake Rappaport.
Connecticut Theatre News
Although their plans are uncertain, Louik
and Charles Levin of Bridgeport, Conn.,
have announced their intention of building
a new theatre in Danbury on a large lot
in the rear of the former Masonic block at
2.'U-249 Main street, which they recently pur-
chased. The erection of the theatre de-
pends upon financial conditions.
676
MOVING PICTURE WORLD
December 19, 1925
Chicago IS/iovie Men Aid Welfare Drive
IX the big drive by the Jewish Welfare
Fund for the various charities of the or-
ganization, more than $2,000,000 was
raised the first day. Among the prominent
contributors were Lubliner & Trinz with
$20,000, Balaban & Katz with $10,000 and the
Ascher circuit with $1,200.
Waterson Rothacker has bought the two-
story building in which the manufacturing:
building of the Rothacker Film Company is
located on Diversey Parkway for $100,000.
George R. Hogan, Henry T. Price and
Henry N. Miller have organized the Mc-
intosh Company to handle all kinds of films
and mcahines, with ofRces at 30 East Ran-
dolph street.
Andrew J. Foehrkalb has been made man-
ager of the Wildley Theatre at Edwards-
ville, 111., succeeding the late O. H. Geise.
E. M Simons has been made managing
director of the Liberty and Bijou Theatres
at Benton Harbor and the Caldwell at St.
Dayton Exhibitor Has
Novel Xmas Plan
MILLARD M. BLAETTMAR, manager
of the Colonial Theatre, Dayton, Ohio,
is another exhibitor who will bring Christ-
mas cheer to the children. Blaettmar re-
cently conducted a "Christmas party," dur-
ing Saturday morning. An admission ticket
was given each child in exchange for a toy,
new or old, whole or broken, deposited in
the barrels arranged in the lobby of the
theatre. Thus were the kiddies afforded an
opportunity of seeing the picture, "That
Royle Girl," and at the same time assisting
in a charitable act, for Blaettmar, after hav-
ing the broken toys repaired by the prison-
ers at the Dayton workhouse, will personally
play Santa Claus to the sick and needy chil-
dren of the city on Christmas morning. The
city director of welfare helped promote the
movement.
Staid and conservative Cincinnatians, who
have many times heard rumors of new thea-
tres without always seeing the houses act-
ually erected, are now assured that the
Riallo Theatre, long promised at the corner
of Fifth and Vine streets, will really mater-
ialize. Contracts have been let to raze the
buildings now occupying the site, imme-
diately following which actual operations
will be started on the new building. It will
be a model of theatre architecture and ap-
pointments, seating 3.500. I. Libson," control-
ing all the first-run houses in the downtown
district of Greater Cincinnati, is interested.
Kred Coddiug'toiL, -n-ho has been manasln^
I/Oew's Mall Theatre. Cleveland, bai« been
appointed manager of the CaMino, the ninth
Itoew house to be opened in that city.. Cod-
dineton has been succeeded at the Mall by
J. E. Murdock, who conies to Cleveland from
Washin^on, D. Ct where he %vas connected
with the Crandall enterprises.
Harold K. Stebbins and I. Amann have
taken a lease on the Opera House, Bucyrus,
and will inaugurate a policy of vaudeville
and pictures with an occasional road show
date.
It has now been determined that fire which
recently destroyed the Pastime Theatre, Mar-
tin's Ferry, entailing a lots of $80,000, was
the result of a gas explosion in a nearby
building. Four firemen were injured dur-
ing the blaze.
Reports from the Stillman Theatre, Cleve-
land, show that "The Merry Widow" broke
the season's box office record thus far, hang-
ing up $15,000 on the opening week and
duplicating the record on the second and
fhird weeks.
.Joseph, succeeding J. C. Wodetsky, who has
gone over to the Fitzpatrick & McElroy as
manager of their houses at Muncie.
When the thieves blew open the safe of
the Park Theatre on West Lake street and
escaped with the contents. Manager George
.VUller hauled the safe out in the lobby and
let the patrons of the house see what the
robbers did to the strong box.
The many fMends of James B. Dibelka,
former secretary of the Illinois Theatre Own-
ers Association, will be sorry to hear of his
death last month after a Ionic illness. He
was the owner of the Parkway Theatre for
several years.
Frank Schaefer and Mrs. Schaefer of th©
Crystal Theatre are escaping the cold weather
this month by vacationing at Asheville, N. C.
The Lyric Theatre at Kankakee, 111., has
been reopened under the management of Paul
Bernler.
The M. and H. Theatres Corporation has
made Harry C. Miller the managing director
of the new Ambassador on the Far West
Side. Presentations and feature photoplays
will be the policy under the new manager,
who is well known to the trade.
The McVlckers Theatre Company, of which
M. M. Murphy is president and R. G. Merle
Clark secretary, has called for redemption at
102 and accrued interest of all the outstand-
ing 7 per cent, first leasehold mortgage
bonds of the theatre company.
M.ichigan Suggests ^^Shorts"
As an aid to exhibitor bookings, the Mo-
tion Picture Theatre Owners of Michigan
has collected a list of all the short subjects
appropriate for holiday showings and has
mailed them to its membership, thus simpli-
fying holiday film shopping for the exhibitor.
Fitzpatrick & McElroy announce that their
new theatre at Alpena, Mich., is ready to be
opened. It will be called the new Maltz,
taking- the same name as its predecessor,
which was burned to the ground about one
year ago.
The Majestic Theatre, Detroit, now owned
by the Famous Players-Laskey Corporation,
will have another change of policy, with
M. W. McGee, the lessee, bringing in musical
.stock as the next attraction. Ever since Its
erection as a picture theatre ten years ago
the Majestic has been unable to work out
a definite policy.
Nate Ascher of the Ascher circuit reports
the business of the Ascher chain as ahead of
last year by a good margin, and the outlook
for the coming year is very optimistic. The
Ascher circuit will open several new houses
next year, and with the new Fox capital In
the organization the outlook Is rosy for
1926. On Christmas day the new Terminal
Theatre at Lawrence and Spauldlng avenue
will be opened to the public. Albany Park
merchants will co-operate with the theatre
management in the opening. Edward Nlko-
dem will be managing director.
Balaban & Katz reports more than 8,000
cheer books of admissions to the various
houses of the circuit have been sold to date
to the patrons of the theatres for use as
Christmas gifts.
Chouteau to Build New
St. Louis Theatre
THE Band Box, a first-run theatre to
be used by a national distributor
not now represented in the St. Louis first-run
field, will be erected by Henri Chouteau,
owner of the Liberty Music Hall, on a lot
adjoining that theatre on Delmar boulevard
just west of Grand boulevard. It will cost
$150,000. The new house will seat but 864
on one floor. On the second floor will be a
Chinese restaurant. The architectural de-
signs will follow the lines of the famed For-
bidden Palace on the outskirts of Peking,
China. Plans are in charge of H. W. Kirsch-
ner. International Life Building.
The Logan, 111., theatre is open again.
The Marshall, Maplewood, Mo., had Its
opening on December 5.
Callers of the week included: Walter Thim-
mig, Duquoin, 111.; Oscar Wesley, Gillespie,
111.; J. W. Schuckert, Chester, 111., and W. L.
Muhlenbeck, West p^ankfort. 111.
John Marlowe, Herri n. 111., exhibitor, went
to ChicKno to attend a convention of amnac-
ment park owners, December 1 to 6. While
there he made arrangrements for aeveral new
concessions for his l>iK summer park near
Herrin and also booked a number of vaude-
viile acts.
Harry Koplar, vice-president of the St.
Louis Amusement Company, Is on a busi-
ness trip to Chicago.
Oscar Turner, Harrlsburg, 111., theatre
owner, had his automobile wrecked when It
collided with a wagon loaded with corn. The
entire side of Turner's car . was ripped ctt.
He escaped serious injuries.
COBB MAY REMAIN CENSOR
Judging from talk around the State Capi-
tol at Albany, N. Y., there appears a likeli-
hood that George H. Cobb will remain as
chairman of the New York State Motion
Picture Commission even though his term
of office expires on December 31. There is
a general belief that the cencorship com-
mission will be abolished later on due to the
consolidation of state departments. Mr.
Cobb's five years of experience on the board
makes him a valuable man and it is not be-
lieved that Governor Smith will disturb him
owing to the fact that the commission will
not be long in existence.
E. H. BUSKEY DIES
Edward H. Buskey, 47 years of age and
an employe of the State Theatre in Utica,
N. Y., was stricken with heart trouble at the
theatre last week and died shortly after his
removal to his home. Mr. Buskey was sec-
retary and treasurer of the Musicians' Union
in Utica, as well as manager of two of the
bands in that city.
December 19, 1925 M O V I N G P I C T U R E W O R LD 677
No More Dog Acts For Albany Showman
THERE will be no more dog acts on
amateur nights at the Albany The-
atre in Schenectady, N. Y., if Edward
Walsh, manager of the house, has his say,
and the chances are that he will. For some
weeks past Mr. Walsh has been staging an
amateur night along with his pictures, one
evening each week, drawing good crowds,
the acts costing but little and giving fair
satisfaction as a general rule. The winners
have received a dollar or so from Mr. Walsh,
after the applause from the audience has de-
cided which act is to receive first prize, sec-
ond prize and so on. One night last week
Mr. Walsh had for one of the amateur acts
three boys and what they claimed was a
trained dog. If the dog ever had any tricks,
he absolutely refused to display the same on
the night in question. As a result, the act
received hardly a ripple from the audience
and the boys were not in on the prize money.
But the boys, and possibly the dog, too,
took an entirely different viewpoint. When
the show was over and the audience had
filtered out, the boys accosted Mr. Walsh
and demanded a dollar for their act. Mr.
Walsh replied that they had not been de-
clared among the prize winners by the ap-
plause of the audience, and that accordingly
he owed them nothing.
"Give us the money," said the older one
of the trio, "or we'll set the dog on you."
Mr. Walsh took a look at the dog, which
by this time had assumed the proportions
of a full grown calf and looked as ferocious
as any that ever crossed the ice after Eliza,
and decided that a dollar was but a dollar
and might well be spent in self protection.
So the three boys marched from the theatre
with the dollar, the dog with tail swagging,
trailing behind.
"There Is* an old Sfaylns," munimred Her-
man Vlncbergr, manager of the Albany The-
a«re In Albany," to the effect that while God
loves the Irish, the Jews get the money."
And with this off his chest, Mr. Vineberg
continued the lobby in green, for the week's
run o£ "Irish Luck." Oh. yes, one thing more
Mr. Vlneberg indulges in a manicure about
once a week and says that it's a dollar well
spent Just for the sake of having the Ten
Eyck manicurist hold his hand and tell him
how much she is enjoying the pictures.
Bill Smalley, with a dozen or more the-
Jimmy Rose, who has a chai-n of four or
five houses in Troy and Rensselaer, is spend-
ing quite a bit of change these days in
dolling up Gardner Hall in Troy with new
velvet draperies on the sidewalls and in other
ways. He played the part of host last Sat-
urday to all the orphans in Troy at a free
show given at the King Tlieatre, of which
John Doocey is resident manager.
Business must be good with Morris Silver-
man of Schenectady for the other day he
was along Film Row not only wearing a
smile as he paid his bills but also giving
away cigarettes with a free hand. Explain-
ing the fact that his electric sign has about
one out of every five bulbs working. Mr.
Silverman declared that he had w;iited two
months already for the special lights which
he intends to install.
Even though Claude Fish, who runs tlie
American in Schenectady, found his receipts
on Thanksgiving Day just $9 less than a
year ago, he enjoyed his turkey and thanked
his lucky stars that the newborne baby
never made so much as a whimper during
the holiday. The other night Mr. Fish was
discussfng business just about the t'^c the
9 o'clock show let out, with a large crowd
trooping down from the balcony. Mr Fish
gave this portion of the crowd but a
momentarv glance and then sized up those
doming from the ground floor, remarking
?hat It was not from upstairs he was mak-
ing his profits but from the main floor.
Babe in the Woods
IMAGINE, if you can, just what hap-
pened the other day to the new
owner of a residential theatre in
Albany, N. Y., who entered the busi-
ness without knowing a single thing
about it, and then finding himself the
possessor of a theatre, strolled down
to Film Row and stood in front of one
of the exchanges. About that time one
of the salesmen came out and the new-
born owner, turning to him, re-
marked:
"I have bought the theatre but I do
not know where to get the pictures."
The curtain, out of kindness to the
exhibitor, will now descend.
If Jacob and Alex Fsltman, owning the
Lincoln in Schenectady, secure the site they
are now dickering for in Albany, the Capi-
tal City will have another picture theatre
patterned exactly after the Schenectady
house and also to be known as "The Lin-
coln." The elder Mr. Feltman was one time
in vaudeville and is making a most pro-
nounced success with the Lincoln. Tlianks-
giving Day was the biggest the theatre has
had under the new owners.
atres at his command, arrived in town last
week aid worked eighteen hours out of the
tv/enty-tour before he started back for Coop-
erstown. Sure, Mr. Smalley reported busi-
ness as being good, and he generally means
what he says. If one ever wants to find
Mr. Smalley after 6 o'clock on a day when
he is in Albany, he can be located at the
Universal exchange, for he generally winds
up there knowing that that exchange rarely,
if ever, closes before 8 o'clock.
Walter -Suckno, owner o£ the Albany and
Regent Theatres in Albany, now leased to
the Strand interests, is busily engaged these
days in selling advertising. But little has
Walter to worry about, for he Is receiving
the nicest little sum imaginable each month
ill rent for the two houses.
They do say that Mrs. Catherine Farrell,
who cleaned up a nice little wad when she
disposed of the Lincoln in Schenectady, is
looking to double her money through some
recent Investments in Florida Investments.
Mrs. Farrell is still in Schenectady and en-
joys the movies just as much as ever, going
about five nights out of the seven.
W. W. Parley, head of Farash Theatres,
Inc., in Schenectady, will play the part of
host at a big party that is scheduled for the
employes of the various Farash theatres in
Schenectady sometime between Christmas
and New Year's. The affair will be held in
the big lobby of the State Theatre and the
combined orchestras of the State and Strand
Theatres will furnish the music for the danc-
ing.
Exhibitors will be Interested in a change
that took place this week on Film Row, when
Jack Krause, who has ben handling the Bond
exchange here for the last four years, was
named as manager of the local exchange
for Associated Exhibitors, succeeding Abe
Eskln.
It takes a pretty clever person to get the
best of Betty Feuer of the Crescent Theatre
in Schenectady in a legal way. Miss Feuer
has just finished a course In commercial law
and argues her own cases before the Film
Board of the exchanges using, as she says,
a mixture of law and common sense. Any-
how, the combination appears to be working
out well for Miss Feuer.
William Benton of Saratoga Springs hap
added another house to his chain, or will
on January 1, when the Pastime In Gran-
ville will come under the Benton banner.
John Walker, who formerly owned the
Barcll in Schenectady, Is back from Florida
and selling southern real estate among hla
friends in the Electric City. Mr. Walker
plans to dispose of his property In Sche-
nctady and return to Florida in the near
future.
Since the Kialto has opened in Glens Falls,
John Garry of the Empire is using quite a
bit more newspaper space. The Empire is
running to straight pictures while the Rialto
is using a combination of vaudeville and pic-
tures.
The entire city fire department of Water-
town responded to a call last week from
the Victoria Theatre in that city when a
roll of film went up in smoke. The blaze
was confined to the booth and no one was
injured.
About everything under the sun has been
picked up by the ushers in the Mark Strand
in Albany but the limit was reached last
week when one of the ushers turned In to
Manager Veiller a set of radio ear 'phones
found urtder one of the seats.
Mr. and Mrs. A. E. Milligan of Schuyler-
ville made one of their periodical visits last
week to Film Row, and they didn't come
by trolley, either. In other words, they ar-
rived in a big Packard car. Mr. Milligan Is
head of the Board of Education in Schuyler-
ville and is one of the substantial business
men of the village.
Through the Loyal Order of the Moose In
Albany, the orphans of the city were dined
on© day the past week while the Mark
Strand entertained the children at a free
sliow during the morning. The children
marched to the theatre togged out in their
best bibs and tuckers, and with appropriate
caps presented by Uly S. Hill.
It must have been ("some") scene, for am
FVank Brnymeier of the Barcll in Sche-
nectady described a picture he was show-
ing, there was a church scene that simply
"ripped" the poeple right out of their seats.
Mr. Braymeier is exceptionally handy with
the brush and paint and does all his own
art work. At the present time the theatre Is
running mainly to split weeks.
Mrs. Dennis Regan of the Star in Green-
wich, who has been having considerable
trouble with her teeth, is now better and
with the same old time smile is greeting
her patrons.
Jack Matthews, who haS' the Plattsburg
Theatre, doesn't intend to be forced out of
the game by any means, and despite the
rumor that a competitor had been success-
ful in securing the lease of the house, Mr.
Matthews has the lease tucked away In his
safe and will be found at the same old stand
for another period of years.
John Augello of the Family Theatre In
Utica was along The Row last week en route
to New York City. B. W. Harriman, who has
been managing the Strand in Schenectady,
has resigned, and, according to rumor, may
reopen the Astor In Troy.
James Roach, manager of the Farash chain
in Schenectady, with a wide acquaintance
among the officials of the American Loco-
motive Works, secured photographs of the
first engine turned out by the company
back in 1860, as well as the latest product,
which he used In the lobby of the State
Theatre last week while "The Iron Horse"
was being shown.
Frank Briggs, manager of the Clinton
Square in Albany, isn't worrying a bit about
the coal situation but his brow did take on
a furrow the past week when someone broke
into the store under the theatre and made
off with all there was In the till, which
luckily amounted to but a few pennies.
C. H. Buckley, one of the' best known ex-
hibitors in Albany, is back home from a trip
to New York where he was the guest of
Johnny Hlnes, and, according to Mr. Buckley,
saw the town right.
Alex Sayles, manager of the Leland in
Albany and a former newspaperman, is
firmly convinced that the job of doortender
is one much sought for, and backs his con-
tention by pointing to over 200 letters re-
ceived from applicants desirous of taking the
place of Edward Reynolds, who was struck
by an automobile and whose leg was friuv-
tured.
678
MOVING PICTURE WORLD
December 19, 1925
Dunne Buys Coliseum^ San Francisco
LOUIS R. LURIE, former San Fran-
cisco theatre owner and now a large
realty operator, has sold the Coliseum
Theatre property in the Richmond District
to Peter F. Dunne. Two months ago Mr.
Lurie purchased the property from Samuel
H. Levin, who then took a ninety-nine year
lease on it. The theatre has a seating ca-
pacity of 2,000.
C. Li. Toepfer and E. J. Roemheld have ar-
rived from the East to take charge of the
Cameo Theatre, owned by Universal. The
former will have active charge of the house,
while Mr. Roemheld will devote his atten-
tion to the publicity work and to the music,
which is to be made a feature of the enter-
tainment. A small but carefully selected
orchestra will be installed. Leon Doane,
who has been with the house for some time,
continues in the capacity of assistant man-
ager.
The New Fruitvale Theatre, Fruitvale, Cal.,
was formally opened on the evening of
Xovember 28 by the Golden State Theatre
and Realty Corp. The house, which is an
unusually attractive one, seats 1,000.
Arrangements are being made by the Golden
State Theatre and Realty Corp. of San Fran-
cisco for opening the Atkins Theatre at
Berkeley, Cal., January 1. The Wilson Thea-
tre at Fresno, Cal., will also be ready about
the same time.
A. Blunienfeld, nianatrer of the OrpheuM
Theatre, San Rafael, Cal., xinre the openlne
of this house, ha»» returned Mlth his bride
from a honeymoon trli> to the southern part
of the state. He 1m nNHociated in busineNM
nith his father, who eontrols a chain of
picture houses in the tireater San Francisco
field.
Burglars visited the office of the California
Theatre at Salina.«, Cal.. the last of Novem-
ber and made away with a 500-pound safe
containing about $1,200. No trace of the safe
or burglars has been found.
Visitors to the offices of Louis R. Green-
field, 109 Golden Gate avenue, San Francisco,
will mis.s Mrs. Sadie Barry, who has been In
charge of the clerical department for years.
She has left to join her husband in the north-
ern part of the state and has definitely re-
tired from the amusement field.
Sam Gordon has purchased the property
at Napa, Cal., on which one of his theatres
is-- located and plans to reopen this house,
following extensive alterations and the in-
stallation of new equipment throughout.
The West Portal Theatre of Samuel H.
Levin, near the entrance to the celebrated
Twin Peaks Tunnel, will be opened shorlty
before the end of the month, according to
present plans. Wayland H. Taylor, who
handles the publicity w'ork for the Levin
theatres, has the plans for the opening in
hand.
Prank Whitbeck, with the San Francisco
office of West Coast Theatres, returned re-
cently from a trip through the southern
part of the state, where he assisted in the
opening of a couple of new houses.
Renovate Indiana House
Extensive improvements in the decorations
and equipment of the Circle Theatre.
Indianapolis, most of which were designed
for the comfort of patrons and the effectiV'J
presentation of the theatre's programs, have
been completed. The work extended over a
period of several months during the hours
the theatre was not open to the public.
The most important improvement is the re-
seating of the entire main floor with leather-
covered spring-cushioned seats. Crystal
chandeliers, placed in the foyer and lounge,
were obtained in Europe. The entire system
of lighting controls for the auditorium and
stage has been replaced with an equipment
which will permit a larger range of dimming
and blending of colored lights in the audi-
torium and of stage effects. Ace Beery man-
ages the theatre.
Plans New Newark House
Joseph Stern of Newark, N. J., has pro-
cured land for a theatre at South Orange
avenue and Halsted street in the Vailsburg
section. The theatre will be a 2,500-seat
vaudeville and picture house costing $500,-
000. The building will contain stores, offices
and a theatre, to open Labor Day, 1926. This
is the eighth theatre he has under con-
struction.
Dallas Theatre Rohhed
The safe of the Capitol Theatre at Dallas,
Texas, was^ robbed of $1,580 the night of No-
vember 23. No clew as to identity of the
yeggmen.
Ed F. Brady and Pace Betancourt will
open their new theatre at Brownsville, Texas,
in the near future.
NEW THEATRE FOR SHANGHAI
The "Odeon," a new $500,000 theatre lo-
cated on the North Szechuen Road Exten-
sion, Shanghai, states B. Lucile Graham,
clerk to the American Trade Commissioner
in Shanghai, in a recent report to the De-
partment of Commerce, has recently opened.
It will be used primarily for motion pictures.
The capacity is 1,420.
The stock is owned by British, Americans
and Chinese and incorporated under the
China Trade Act. The proprietor is Cheang
Park-Chew, a wealthy Chinese, who owns
the land on which the building was erected
and is also a stockholder in the company.
The manager is Y. B. Chung, also a stock-
holder in the company.
Walter Burkey Averts Panic
In His Kansas City Theatre
FL.\MES leaped high in the projection
room of the Admiral Theatre, Kansas
City. Walter Burkey, manager, walked
to the stage, and, in calm tones, told his
audience there was a "slight blaze" in the
projection room and that it would be ad-
visable to walk outside for a few minutes.
The audience filed out in order, which was
Mr. Burkey's objective, but never returned.
Damage to the house was ?1,300, while L. V.
Baker, projectionist, suffered burns about his
hands and face. Defective wiring caused
the blaze.
No sooner did C. E. ("Doc") Cook, business
manager of the M. P. T. O. Kansas-Missouri,
return from a ten-day trip in the teiritory
in beh.ilf of the organization's membership
drive than back again he went. However,
he managed to "lift" Thursday out of the
schedule and slip over to the home of his
parents in Maryville, .Mo., for a Thanksglv-
inpT dinner.
2riendly%md
Thieves blew open the safe of the Bower-
sock Theatre. Lawrence, Kas., Sunday night
and escaped with $1,300— Saturday night's
receipts. The theatre is owned by Glenn
Dickinson.
When Kansas City newspapers began blar-
ing forth prominent headlines about the
annual Royal Live Stock Show, Samuel Car-
ver, manager of the Liberty Theatre, first-
run downtown house, hurriedly booked "The
Calgary Stampede" and got his share of the
stockmen's weekly expense account.
The new Baltis Theatre, suburban house
of Kansas City, will open on December 5.
according to Potter Brothers, who will oper-
ate the house. The new theatre will seat
800 and has been equipped with Simplex
projectors and Peerless Reflector Arc equip-
ment.
The <;rand Theatre. Moberly, Mo., destroyed
iiy lire lust «i'ek, « ill be rebuilt, aecordlnB
to .lack Truill, owner. In the meantime,
.Mr. 'I'ruitt has taken over the old Gmnd In
that cit.v, which will be oiM-rated as the
••Hal>> tirand" iM-ndini; instruction of the
new house. The "IJaby tirand" has been
c<iuipjied with Mazda equipment and Sim-
pli V i>rojectors and none of the »teady pal-
roiiUKC has l»ecn l<»st.
The Crx . slal Theatre, Ottawa. Kas., has been
sold by Bert Klock to Willard Frazier, well
known Kansas exhibitor. E. L. Dyson, for-
mer owner of the Palace, St. Joseph, Mo.,
has disposed of his interest in that house
lo accept a position as representative for
the Kansas City Pathe exchange.
Between fifty and seventy-five theatres
in the Kansas City territory have closed
down until after the holidays, it has been
estimated. Most of the closed theatres arc
in the smaHer towns and villages, while
virtually no Kansas City theatres ha^ie been
noticably affected.
Among out-of-town exhibitors in Kansas
Citv this week are: B. Hawkins, Mainstreet,
Drexel, Mo.; Mrs. O. Winkler, Mainstreet,
Lexington, Mo.; H. Weaver and B. Lucy,
Roval, Hoisington, Kas.; Hugh Gardner.
Orpheum, Neosho, Mo.; William Parsons.
Pershing, Joplin, Mo.: W. H. Weber, Echo.
Groat Bend, Kas.; Ben G. Kirkman. btrand.
Hays, Kas.; G. L. Rugg, Leland, Troy, Kas.;
(• E Montrey. Park. St. Joseph, Mo.; K. B.
Christian, Bvers, Excelsior Springs, Mo.; L.
Brenninger, Cozy, Topeka, Kas.; Stanley
Chambers and L M. Miller, Miller theatres.
Wichita. Kas.; .Mr. and Mrs. H. Robinson,
Itoval. Avery, Kas.; L. Wagner. Princess.
Eureka, Kas., and C. W. Goodell, Pastime.
(Ottawa, Kas.
p Along 63cchange Row
' UJitk the (Men Who Sell the 9tctures
San Francisco
Ben F. Simpson, who has been in charge
of the San Francisco office of Associated
Exhibitors for two years, has been relieved
of his duties and has been succeeded by R.
S. Stackhouse, formerly of Salt Lake City.
Mr. Simpson plans to spend a few weeks
in the southern part of the state before
making new connections.
Hannali Belle Gordon, formerly cashier for
Pathe Exchange, Inc., San Francisco, but
for the past two years with Thomas I>. Van
Oslen, has returned to her old post to the
delight of her many friends in the industry.
W. Randolph, for many years a film sales-
men in the San Francisco territory, and until
recently with the Metro-Goldwyn-Mayer ex-
change, has joined the staff of Warner Bros,
and has been transferred to Seattle.
Ned Marin, sales manager of the Western
Division, First National, was a ■visitor at the
San Francisco exchange on December 1 and
a sales conference was held at which plans
for the new year were gone into at length.
Gilbert Moyle, cashier at the San Francisco
exchange of First National, who has been
on the sick list the last couple of months,
is reported to be on the road to recovery
and it is hoped that he will soon be able to
attend to his former duties again. During
his absence the clerical work has been in
charge of M. V. Cannon.
Frank H. Galvin, formerly connected with
a theatre circuit in the Middle West, has
joined the staff of Producers Distribiiting
at San Francisco as exploiteer. This is' the
first time that this organization has made
use of an exclusive publicity agent, but the
addition to the force was made necessary
by the importance of its releases.
A! Oxtoby of the San Francisco branch of
First National recently made a trip through
the San Joaquin Valley as far south as
Fresno, and met Jack and Betty Brower,
formerly of the San Francisco office, who
had come up from Los Angeles, where they
are now stationed.
Barney A. Gurnette, for several years with
the San Francisco branch of Universal and
now connected with the studio at Universal
City, paid his old friends in the Pacific Coast
metropolis a visit recently. He is quite his
old self again, having fully recovered from
his long illness.
Manager Carol Nathan of the San Fran-
cisco Universal Exchange motored to Uni-
versal City recently to confer with President
Carl Laemmle.
L. Thierkoff, formerly with Universal in
charge of its theatre interests in California,
has been made district manager for Asso-
ciated Exhibitors, succeeding Orin Woody.
Nat A, Magner, old-time film exchange man
of San Francisco, gave up his offices on Golden
Gate avenue some time ago but is back again,
with quarters next to the Premier Exhibitors
Music Roll Company.
The San Francisco office of Producers Dis-
tributing recently had a \isit from S. Z.
Williams, auditor for the Western Division.
Canada
After many weeks in the hospital and
strenuous medical treatment, Phil Kaufman,
general sales manager of Regal Films, Ltd.,
Toronto, has recovered sufficiently to be able
to resume his business duties and has re-
ceived a hearty welcome by his confreres.
Regal is Canadian distributor for Metro-
Goldwyn, Warner Bros., Pathe and other re-
leases, including British specials. Mr. Kauf-
man is one of the oldest film exchange men
in Canada when presonal service is con-
sidered.
Week by week, the personnel of Vital Ex-
changes of Canada, Ltd., is broadening out
to cover the Dominion market. One of the
most recent appointments by R. J. Romney,
president and general manager of Vital,
whose headquarters are at St. John, N. B.,
has been the naming of James A. Kirk-
patrick aS' manager of the Montreal Vital
office. Mr. Kirkpatrick has been identified
prominently with Canadian Universal for
seven years.
Among exchange representatives who at-
tended the recent annual banquet of the
Ontario Division of the M. P. T. O. in the
King Edward Hotel, Toronto, were P. C.
Taylor, Canadian general manager for Film
Booking OfiSces of Canada, Ltd.; O. R. Han-
son, Canadian general manager of Canadian
Educational Films; Archie Laurie of Regal
Films, Ltd., Toronto; W. J. Melody, Toronto
manager of Vital Exchanges of Canada, Ltd.;
Sid Taube of Toronto, and others.
Leroy Scott, 450 McLeod street, Ottawa,
Ontario, is in the market to purchase in-
dependent film attractions for presentation
throughout Canada. For more than a year
Mr. Scott has been busily engaged with the
showing of a war record picture, "Canadians
in Action," a British release. This picture
recently played Hamilton, Kitchener, Barrie
and other centres of Ontario with success.
Seattle
Texas
Harry Sachs, booker and utility man for
Pathe at Dallas, has been promoted to in-
spector booker for the Pathe system, with
headquarters in New York City.
Bob Bowers. Pathe salesman at Pallas,
has been promoted to serial salesman cov-
ering sales in Dallas, Oklahoma City and
Kansas City.
Mr. and Mrs. J. O. Ford announce the ar-
rival of Virginia, a handsome baby girl.
Mr. Ford sells the De Milles for P. D. C. at
Dallas.
Oklahoma
L. B. Remy, Southern Division manager;
P. K. Johnston, branch manager, and James
R. Grainger, general sales manager for Fox,
visited the Oklahoma City and Dallas offices.
Members of the Northwest Film Board of
Trade in Seattle have presented H. A. Black,
tormer manager of Warner Brothers here,
with a handsome Gladstone bag in appre-
ciation of his long association with them.
Harold Glanfield has resigned from the local
United Artists branch, joining Producers Dis-
tributing out at Seattle.
Ra.v Grombacher spent a couple of days
in Seattle this week. Mr. Grombacher has
signed for the Warner product 100 per cent.,
being Carl Stern's first customer in his new
.iffiliation with Warner Brothers. The Star
Amusement Company of Everett, also signed
100 per cent, during the first week of Mr.
Stern's incumbency.
Carpenters are busy remodeling the interior
of Warner Brothers' exchange. Manager
Stern's office will be in front, giving the full
sweep of the office across the back for the
office staff. His office has been besieged by
his many friends, both among exhibitors and
exchanges, who have stepped in to welcome
him back to Seattle.
A preview of "Winds of Chance," at which
Alaskans now in Seattle were guests, was
given in the First National exchange here
last week, with Manager Fred Sliter acting
as host.
Greater Features, Inc., will move shortly
into its new location at 12th and Gilsen
streets, Portland, Ore., in a building now
being completed for them. It is probable
that a projection rocm will be part of the
equipment.
Kansas City
And still business continues at a brisk
pace along Kansas City's Film Row despite
the holidays. Bob Gary, Universal exploiteer,
spent a lively week at Ottawa, Kans., on a
campaign on "The Phantom of the Opera"
at Willard Frazier's Crystal Theatre. Leslie
Durland, booker for the Independent Film
Corp., knew he could sell film — and did —
to Kansas exhibitors. Paul Gray, Southern
Division exploitation manager tor Pathe,
was a Kansas City visitor. Sam Berger and
Harris Wolfberg, special Metro-Goldwyn-
Mayer representatives, made a sales canvass
of the Kansas City territory, while E. C.
Rhoden, manager of Midwest Film Distribu-
tors, Inc., made a business visit to Kirks-
ville. Mo., Stanley Rolo, formerly connected
with the old Mutual Film Company, has ac-
cepted a position as representative for the
Kansas City P. D. C. branch. C. E. Gregory,
Metro-Goldwyn-Mayer branch manager, is
jubilant over the fact that he has a decided
"edge" on Kansas City first-run bookings
tor the next three weeks. C. A. Schultz,
P. D. C. branch manager, left on a hurried
business trip for Leavenworth, Kans. Louis
Reichert, Warner Bros., is branch manager,
confining his efforts to Central Missouri.
(More cxoliaii^e news on next paKe)
FVERY ONCE IN A WHILE somebody tries to eheer up an unlmppy guy by saying, "Huh! That ain't so luorse."
L Goldstein manager of Metro-Goldivyn-Mayer's Central American office, says that when he hears of transportation diffi-
culties in the States. Here you see him fording a Guatemalan river and about to throw the bull; also, ^'J/- f
owner of the Capitol, Guatemala City, rejoicing over an effective display of Buster Keaton m The Navigator.
680
Buffalo, N. Y,
iriob Murphy is leaving Universal about
January 1 to manage Shea's North Park.
Bob is one of the best known exchange men
in thi? end of the state and this is his first
adventure in the exhibiting end of the busi-
ness. He leaves "U" and the new manager,
Charlie Goodwin, with much regret but he
goes with the well wishes of his office asso-
ciates and the congratulations of many ex-
change and theatre men in the city.
Art Young, who has been with the Buffalo
office cf Universal for some 15 years, re-
cently as booker and assistant manager, has
been appointed assistant manager of the
Philadelphia exchange of the same company
by District Manager Earl Kramer. Mr. Young
is succeeded at the Buffalo office by O. T.
Schroeppel, recently with Fox. Lou Beck-
erich, brother of Al Beckerich, manager of
Loew's State, is resigning as assistant booker
at the "U" office to become booker at Re-
nown. Jerry Spandau, formerly with Fox,
has been engaged to represent Universal in
Syracuse, while George Moeser comes in
from the Salt City to cover the Buffalo city
territory. District Manager Earl Kramer was
in Buffalo last week end conferring with Mr.
Goodwin.
Richard C. Fox, district manager for Vital,
with headquarters in Buffalo, was in Detroit
last week where he opened an exchange
and arranged for private previews of some
of the new product.
Basil Brady, Pathe manager, has received
a ''Freshman" trophy from Harold Lloyd,
together with a letter congratulating Basil
on the excellent showing made by the local
office with the latest Lloyd comedy. Mr.
Brady's position on the "Freshman" team
is left tackle. Buffalo stood seventh on the
list of the eleven best offices of the 32 in
the country on sales.
Paul J. Swift has succeeded Harry Hol-
lander as manager of the Warner Brothers'
exchange. Mr. Hollander has departed for
New York City.
"Hub" Taylor has been appointed Rochester
sales representative for Pathe, while Paul
Shaver will cover the Buffalo territory.
Barney Frank, former Syracuse representa-
tive, has been appointed special Sennett
representative out of the home office.
The members of the Film Board of Trade
of Buffalo are all pepped up over the big
Movie Ball to be given on the evening of
January 4 in the Hotel Statler. Henry W.
Kahn, Metro-Goldwyn-Mayer manager, Is
chairman ot the event.
St. Louis
Tom Tobin, salesman for F. B. O., had the
misfortune to have his automobile skid into
a ditch on the road about four miles from
Poplar Bluff, Mo., on December 4.
G. E. McKean. manager for Fox Pictures,
is attending a sales convention in Chicago.
J. R. Grainier, general sales manager, was
the principal speaker.
C. E. Penrod, division manager for F. B. O.,
is due In St. Louis.
James Harris, manager for Pathe here, has
assumed his duties.
Leon Lee, a special representative for
Chadwick Pictures, was a caller December 5.
He visited Barney Rosenthal of Columbia
Pictures Corporation, local distributors for
Chadwick Pictures.
Sam P. Faber, general manager for the
National Screen Service, visited the local
Metro-Goldwyn-Mayer exchange.
L. C. Thompson, Associated Exhibitors new
district manager, paid a visit during the
week. His headquarters are in Cleveland.
John D. Clark, who has charge of Dis-
trict No. 3 for Famous Players, was here
December 5. He came from Memphis and
departed Saturday night for Chicago. He is
touring the exchanges in his territory.
C. D. Hill, district manager for Producers
Distributing Corporation, has gone to Omaha,
Eddie Saunders, general sales manager for
Metro-Goldwyn-Mayer, presided at a general
sales conference held at the local exchange
on November 15.
Tom McKean of F. B. O. visited Jefferson
City, Fulton, Eldon and other towns in that
vicinity during the week.
MOVING PICTURE WORLD
Pittsburgh
George A. Hickey is the new district man-
ager for Metro-Goldwyn-Mayer, covering the
Pittsburgh office. Mr. Hickey has brought
three new salesmen to Pittsburgh — W. B.
Zoellner. Seymour Stone and Edward Selbert.
Ira Fumam. formerly office manager at Chi-
cago, has arrived in Pittsburgh to take up
similar duties.
"Bill" Lee Barton, city salesman for Uni-
versal, has been appointed short subject sales
manager. "Bill" has been with Universal In
Pittsburgh for eighteen years, no other local
tilm man coming within years of this remark-
able record. "Bill" began when the office
was first opened, at which time it was known
as the independent Film Exchange, Inc.
Samuel Fineberg, city salesman for the
Columbia exchange, had a narrow escape
from .serious in.lury or death recently when
his sedan skidded and overturned on a wet
load. Sam suffered severe cuts on the right
eye and on his nose. The car Just missed
going over a twelve-foot embankment.
I. T. Sweeney, former Universal salesman
at the Cincinnati branch of the company, has
reported to the Pittsburgh office and will
look after the West Virginia territory.
Roy W. Davis, formerly a^ sales manager
for the local Paramount exchange, is now
officiating in a similar capacity at the United
Artists branch of this city.
"Bert" Stearn, special representative for
the Warner Bros.' home office In New York,
is spending a short time in the Pitsburgh
teritory. Lloyd Willis, division manager tor
Warners, was also a recent visitor.
George Wilson, former Universal sales-
man, is again back with the "U" after hav-
ing been connected with the S. & S. Film &
•Supply Company, this city, for almost two
years.
Omalia
M. G. Rogers has taken the Northern Iowa
territory for the Omaha' cfflce of Pathe.
E. J. ©mith, formerly with Universal and
with F. B. O., has joined the sales force of
Associated Exhibitors.
Walter Neiland has taken charge of ex-
ploitation in the Middle West for Warner
Bros., with headquarters In Chicago.
Robert Greenblatt has gone back on the
road after an auto accident which laid him
up for six weeks. Greenlatt is a salesman
for Universal. It was October 2 when he
was hit by a car at Nebraska City, Neb.,
while he was in the act of putting his port-
folio in his own car ready to start for
Omaha.
December 19, 1925
Albany, N. Y.
\V'hon J. N. Klein, who has handled the
Warner Brothers' exchange In this city, left
a few days ago to assume his duties with
-Associated Exhibitors, the office force pre-
sented him wiht a brief case and pen.
Amos Leonard has found himself the owner
of a title so long that he can not get It on
his ordinary business card. His new title la
"District Serial Sales Representative."
Austin Interrante, new manager for War-
ner Brothers in this territory, made a trip
throuh Northern New York last week.
After returning to the film business as a
salesman for a week, Vic Bendell has re-
signed and is now selling bonds.
Leon Medem, former manager for Pathj
here and now located in New York City,
paid a visit to the Albany exchange last
week.
Jules Liggett has been named as special
sales representative in the Albany territory
for Universal.
E. Manheim has succeeded E. H. Arnold
in the Albany and Buffalo territory as ex-
ploitation man for Universal, and was work-
ing last week in Utica.
Detroit
The condition of Robert Rowan, manager
of the Standard Film Service, who has been
ill with high blood pressure for two months,
is reported to be very grave following a re-
cent relapse that has caused him to again
take to his bed. Herbert Ives is in charge
of the Standard office during Mr. Rowan's
illness.
The Butterfleld Enterprises have added an-
other office to their large suite In the Film
Building, the new room to be used for the
bookkeeping and auditing departments. The
circuit now occupies a suite of seven rooms.
Town Laws Conflict
With Operation
of Theatre
THERE is a fine little mix-up at the
present time in Lowville, N. Y., over
the management of the Opera House. The
town board recently awarded the manage-
ment of the theatre to J. H. Gerner, who has
been associated with E. J. Wolfe in handling
the Bijou Theatre of Lowville. Mr. Gerner
made two propositions to the town board,
one to lease the house outright and the
other to manage the theatre on a percentage
basis. The town board went on record as
in favor of the latter plan.
It now develops that there is a section in
the law under which the theatre was erected
as a town hall to the effect that the net re-
ceipts from the house are to be paid over
to a person named, and applied on the pay-
ment of bonds and interest.
In the neighboring city of Ogdensburg, a
similar case recently came up and was taken
into the courts with a resultant decision that
no town board could legally take chances of
loss or gain in operating a theatre, and that
in case of loss, the taxpayers would be called
upon to make up any deficiency.
CHRISTMAS FILM DELIVERY
First -Assistant Postmaster General John
H. Bartlett at Washington, D. C, announces
that delivery service will be accorded films
for Christmas, if sptecial delivery stamps are
films, as the department will discontinue all
used. That is a special dispensation for
films, as the department will discontinue all
possible postal service on Christmas to al-
low employes a holiday.
ittle Pictures ^ith the Big Punch
^ oX^ms, Steuteius and Sxploitation on Short features and Serials
Sditcd bif CharUs Sdivard Jfastinas
National Laugh Month Bookings Mount
To New "High" as January Draws Near
JUDGED by the bookings (the only test in any drive), NATIONAL LAUGH .
MONTH will, it is asserted, take first place in special selling events in the
motion picture industry.
Theatre owners who never bothered about short features before have been
"shopping early" for special attractions for their January show bills.
Theatre owners who book short features week in and week out have been
trying to beat their competitors to the "good things" listed in the various
producer-distributor announcements.
Gordon S. White, of Educational, Chairman of the National Laugh Month
Committee of the Short Features Advertising Association (the "silent" hustler),
gathered a bundle of telegrams together when the representative of Moving
Picture World dropped into National Laugh Month headquarters, and said :
"Looks good."
(This may be interpreted thus : "We've been knocked for a goal. Never
saw an5rthing like it. Easily the 'biggest thing' in the history of short features.")
When the committee of distributors of
short length comedies gathered together and
decided to make January National Laugh
Month they laid out an ambitious schedule
— a high goal to reach. When the final
details of the plan had been agreed upon
there remained but a short space of time in
which to accomplish the desired results.
A broadside to exhibitors, to be followed
-by a press sheet containing ideas for "put-
ting it over," were the main items of the
budget. The aid of accessory manufactur-
ers was to be sought in the preparation of
posters, banners, pennants, slides, trailers,
buttons and advertising cuts and mats.
Each company participating was to work
with and through its own exchanges and
through its advertising and publicity de-
partment.
CommiUee Reports "Progress"
At the end of three weeks the committee
reports to the industry — "progress." But it
does not report in the usual manner of most
committees using that work as a "stall" to
mean that nothing has been done; Instead,
the National Laugh Month Committee is
able to report very definitely things accom-
plished.
The movement to make January an in-
dustry aflfair is broadnened. It has been taken
up all over the country by newspapers, mag-
azines and prominent individuals. Exhibitors,
individually and "en circuit" have responded
wholeheartedly. Large picture palaces and
small show houses have stepped into line-
in a word Laugh Month is now an assured
success!
The New York newspapers (in which no
amount of money could buy news space) have
co-operated splendidly. The main editorial
writers and colyumnists have co-operated
to the limit. A suggestion of the scope and
the possibilties of the idea was all they need-
ed and they responded.
The newspapers in Los Angeles heard of
the idea from the local exchange managers
and immediately set their advertising staffs
to work on two two-page spreads. The first
will be devoted to the theatres, featuring
Laugh Month, and the second, to appear two
weeks later, to featuring the comedy stars.
Of course, the star angle is only possible
in one spot but papers in other parts of the
country are falling in behind the idea of
co-operative pages for the theatres. ■
The Milwaukee branch managers inter-
viewed a committee of newspapermen and
have received the promise of co-operation
from the dailies in every key city and town
in Wisconsin.
By no means the least of those co-operat-
ing is the King Features Syndicate. With
180 features, including many of the best
known comic strips and cartoons in the world
and with many of the best known feature
writers, this organization is in thorough ac-
cord with the plan. It is preparing to join
forces with the National Laugh Month Com-
mittee and the added impetus which this
will give will be seen throughout the entire
country.
Idea Becoming International
The idea has spread to England. Already
suggestions have been made to the trade
press of the "tight little isle" for a similar
campaign and in due time we shall hear the
Laugh Month echo come rolling back from
'across the Atlantic.
Theatre men everywhere are forming spe-
cial committees to push the plan vigorously.
In Atlantic City the group that handled
"Greater Movie Season" has been rebuilt
and expects to put it over with a bang. In
Waterloo, Iowa, Alexander Frank, Presi-
|HIIIIIIIIIIIIIIIIII1IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII!IIIIIIIIIIII!IIIIIIIIII<IIIIIIIIII^
I National Laugh |
I Month Committee |
1 Queries regarding National Laugh 1
^ Month may be addressed to the Com- S
i mittee in Charge of National Laugh 1
I Month. I
g This Committee consists of Gordon M
1 S. White, Educational Film Exchanges, 1
1 chairman; P. A. Parsons, Pathe Ex- 1
1 change; Fred McConnell, Universal g
1 Pictures; Nat. G. Rothstein, Film 1
= Booking Offices; Julian M. Solomon, 1
1 Davis Distributing Division, secretary; 1
1 Fred Quimby, Fox Film Corp.; W. E. 1
M Shallenberger, Arrow Pictures Corpor* M
g ation, and W. Ray Johnston, Rayart g
1 Pictures. 9
1 The headquarters of the committee S
I are located at 218 West 42d Street, |
1 New York City, and information or |
1 inquiries regarding the activities and S
M the material available should be sent g
1 to the committee at that address. g
llllllllllllllllllllllllllllilllllllllilllllllllllllllllllllllllllllllllllllllllllllllllllllllllll^^
dent of the Frank Amusement Campany,
has called a meeting of all the interested
people in Waterloo, Cedar Rapids and Clin-
ton, Iowa. In his letter to New York head-
quarters he says, "This innovation should
prove a great stimulant for the month of
January. As a matter of fact, with proper
exploitation, it should show still greater re-
sults than "Greater Movie Season"!
On the matter of accessories the Sweeney
Lithograph Company who made the posters,
banners and pennants, reports that practi-
cally half the first printing of these acces-
sories have been ordered. The broadsides
have all been mailed to exhibitors with the
opening announcement and these will be fol-
lowed within a week by the press sheets.
These contain a variety of material from
three-quarter inch cuts to 8 column size,
suggestion for local tie up, illustrations of
all cuts and accessories. One special feature
is the "Laugh Month Calendar." This is
made in four column size and can be used
by the local exhibitor for a calendar, a
throw-away, the back of a herald or the
center of a group of advertisements.
Newspaper Ad Drive*
Every newspaper in the country is receiv-
ing proof sheets of the cuts contained in the
press book and will receive mats and such
cuts as it can in co-operation with local mer-
chants as well as with the theatre men.
They are being urged to get their advertis-
(Continued on page 688)
682
MOVING PICTURE WORLD
December 19, 1925
Big "Ad" Drive Planned for "Laugh Month"
By Mack Sennett and Hal Roach Comedies
PATHK EXCHANGE, INC., will plunge
heavily on an advertising campaign in
behalf of their short features for the
National Laugh Month drive.
Hal Roach's stars in two-reel comedies will
play a prominent part in providing fun dur-
ing "Laugh Month" in Pathe comedies, and
the producer is keeping up a busy production
schedule with five units in action. Clyde
Cook, Charley Chase, Glenn Tryon, "Hal
Roach" and "Our Gang'' comedies will be
released during "Laugh Month."
Charley Chase's next comedy vehicle is
being prepared by Leo McCarcy, his director,
and Chase, himself, under the supervision of
F. Richard Jones, director-general of the
Roach studios. Chase has just completed a
comedy, in which he was supported by
Mildred Harris, Vivian Oakland and Syd
Crossley.
Glenn Tryon's next story is under prepara-
tion as the last one is now being completed
by Fred Guiol. The cast with Tryon in his
latest vehicle includes Katherine Grant, Sue
O'Neil, Charlotte Mineau, "Rube" Clifford,
Helen Gilniore, Bobby Young, Tiny Sand-
ford and Al Haliett.
Clyde Cook's newest fun film is nearing
completion under the direction of James W.
Home, with Eileen Percy. Stuart Holmes,
Shirley Palmer and James Mack in the cast.
Some spectacular photographic and thrill
effects are promised in the appearance of two
gigantic apes.
Robert McGowan is preparing a new "Our
Gang" comedy, having completed a two-
reeler a few days ago.
Richard Wallace is completing the latest
"Hal Roach" comedy with Jimmie Finlayson,
Gertrude Astor, Sue O'Neil, Charlotte
Mineau, Mildred June, Tyler Brooke, "Spec"
O'Donnell, Ivor McFadden and Jerry Mandi
in the cast.
Mack Sennett announces an addition to his
staff of comedy writers who devise fun for
this producer's Pathe comedies, which will
help make "Laugh Month" a merry success.
The newcomer is James Gruen, well known
scenario and continuity writer. He is now
busily engaged with Jefferson Moffitt in the
preparation of a story for Ralph Graves.
"A Love Sundae" is the title of the latest
two-reeler featuring dainty Alice Day.
Youth, sweetness and sparkling humor are
the ingredients that Alice brings to her new
fun film.
Del Lord is now guiding Billy Bevan and
the "Mack Sennett" two-reel unit in a fun
concoction. In addition to Bevan the cast
includes Madeline Hurlock, Andy Clyde and
Kewpie Morgan.
Eddie Cline is wielding the megaphone on
a new Alice Day vehicle, in which the little
star is supported by Danny O'Shea, Ruth
Taylor, Joe Young and Eddie Quillan.
Lloyd Bacon is making a new Ralph
Graves two-reeler in which Thelma Parr
again plays opposite the popular comedian.
The cast also numbers such favorites as
Marvin Lobach and Sunshine Hart.
Word has just reached the Sennett studio
that Ben Turpin is the most popular screen
comedian in Russia. Revolutions may come
and go, but the draviring power of the Mack
\!iiiiiiiin;iiiiiiiiii|!|iiiii
I IS^ews Reels Feature
I ''Laugh Month''
g The various companies releasing 1
M news reels have made arrangements J
g for special material to be used in boost- 4
g ing January as Laugh Month. J
g Pathe News editorial department has i
g made arrangements to shoot a group M
g of well-known cartoonists doing their g
B stuff on heads or other drawings suit- 1
S able for Laugh Month. Among those i
1 who will be filmed are, George Mc- ||
1 Manus, creator of Jiggs and Maggie in J
I "Bringing Up Father"; Billy DeBeck |
i of Barney Google and Spark Plug i
1 fame; Russ Westover who makes i
S "Tillie" a toiler — sometimes; Cliff Ster- J
1 rett, creator of "Polly and Her Pals," |
I and Harry Hirschfield, raconteur par 1
1 excellence — also a cartoonist of note g
1 who features Abie The Agent and g
g Kabibble Kabaret. M
% Kinograms through its West Coast |e
J representative has arranged to take g
§ pictures of various comedians doing g
i special stunts apropos of the season |
I and of Laugh Month. So far the fol- p
1 lowing have been lined up for the J
1 Kinogram reel, Bobby Vernon, Walter §
1 Hiers, Harry Langdon, Floyd Hamilton, |
1 Lupino Lane, Lige Conley, Jimmie J
j Adams, AI St. John, and Johnny j
j Arthur. By the time the reel is ready 1
1 to be shot there will be additional i
1 names on the list. □
1 From Fox comes the information j
1 that the Fox newsreel is working on an g
g idea but they are not ready to tell 1
g about it yet. They promise that it g
1 will be a laugh provoker. g
g All of the newsreel companies are 1
g planning to make their releasing fall |
g between Christmas and New Years so g
1 that they will prove most effective for 3
g the Laugh Month campaign. j
Sennett comedian never wanes. The
Russians are enthusiastic movie fans with a
discriminating comedy sense. They have
chosen Ben as their favorite because they
consider him a great artist.
140 FEATURETTES
DURING 1925-26
8 distinct series
Animated Hair Cartoons
Ko-Ko Song Car-Tunes
Out of the Inkwells
Gems of tfte Screen
Marvels of Motion
Searcfilights
Film Facts
ReelvieWB
729 7th Ave
N. Y. C
Edwin Miles Fadman, Pres.
.•Mice Day and Charley Chase divide two-
reel comedy starring honors on the Pathe
short feature schedule for the week of
December 20th. Miss Day appears in
"Hotsy Totsy" produced by Mack Sennett,
and Charley Chase lures laughs in "His
Wooden Wedding" made by Hal Roach.
Other subjects on this week's program in-
clude "Tol'able Romeo," a Roach single
reeler; chapter three of the Patheserial
"The Green Archer"; "The English Channel
.Swim," one of "Aesop's Film Fables"; Pathe
Review No. 51, and two issues of the Pathe
News, and "Topics of the Day."
"His Wooden Wedding" is just as its
title implies, a matrimonial mix-up. Chase
is the groom who nearly becomes the gloom
when somebody informs him that his bride
has a wooden leg. The information was
supplied by a rejected suitor but failed to
be true. Katherine Grant portrays the bride
who is just the kind of a girl to risk mar-
riage on Friday 13th. Gale Henry, Fred
De Silva and John Cossar are in the cast.
Leo McCarey directed this two-reeler which
was produced by Hal Roach.
"Hotsj' Totsy" is a merry comic con-
coction of funny situations. Alice Day is
a charming department store girl who at-
tends a ban^'uet given by her boss for a
new partner. Alice received an invitation
because she could recite a presentation
speech and bestow a loving cup. Since it is
her first appearance in this guise, mistakes
follow in rapid order to provide laughs.
Eugenia Gilbert, Danny O'Shea, Barney
Helleum and Kalla Pasha are in the cast.
Alf Goulding directed this two-reeler for
Mack Sennett.
"Tol'able Romeo" is a Hal Roach single-
reeler directed by Jess Robbins. The plot
concerns a presentation of Shakespeare's
"Romeo and Juliet" with variations that pro-
voke mirth. Katherine Grant is the leadin,:^
lady.
"In the Enemy's Stronghold" is the
third chapter of the new Pathe-serial "The
Green Archer" adapted by Frank Leon Smith
from the Edgar Wallace novel. .Allene Ray
and Walter Miller are the leads. This
episode shows what happens when \'alerie
Howett (Miss Ray) accepts Abel Bellamy's
(Burr Mcintosh) invitation to call at the
castle and is taken on a personally con-
ducted tour from turret to dungeons by
Bellamy who believes her to be the "Green
Archer." Spencer Bennet directed. Frank
Lackteen, Burr Mcintosh, Stephen Grattan,
Dorothy King are in the cast.
Pathe Review No. 51 presents : "The
Shrine of the Faithful," the ancient capitol
of Japan; "American Wild Flowers," a dis-
tinctive Pathe-color series produced by thi;
time-lapse camera by Arthur C. Pillsbury of
Yosemite National Park; and "The Bee's
Daily Bread," one of the L. H. Tolhurst
"Magic Eye" series of microscopic studies.
"The English Channel Swim" is the
Paul Terry creation of "Aesop's Film
Fables." "Topics of the Day" and two
issues of Pathe News complete the Pathe
short feature schedule for the week of De-
cember 20th.
December 19, 1925 M O V I N G P I C T U R E W O R L D 683
I Hays Hopes Every Theatre Will Join
I in Helping National Laugh Month Idea |
I Motion Picture Producers & Distributors of America, Inc. |
I 469 Fifth Avenue j
I New York City |
I December 3, 1925. |
I Mr. Gordon White, Chairman, Laugh Month Committee, ~ |
I Short Features Adv. Ass'n, |
I 370 Seventh Avenue, |
I New York City. |
I My Dear Mr. White: |
I I want to congratulate your association upon its plans for National Laugh |
I Month, to be held in January. One of the effective functions of the motion picture |
I is to make people cheerful and you are doing a real service in promoting the show- |
I ing of worthy comedies. I hope that every theatre in the United States will join |
I in your plan and I know that the motion picture will help in a big way to make it |
I a really Happy New Year. |
I With kindest personal regards, and best wishes always, I am, |
I Sincerely yours, |
I (Signed) WILL H. HAYS. |
=wiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin iiiiiNiiiiiii:iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiiiiiiiiiiii[ii!iijiiiiiii{iiiiiiiiiii^
Big List of Century Comedies Scheduled
"Laugh Month"
male role. In it Miss Wiley has ample op-
portunity for numerous comedy stunts anrl
daring escapades, such as have gained for
her the reputation as the outstanding stunt
comedienne of the screen.
"Eighteen Carat," is by far Edna Marian's
best comedy.. In selecting it for holiday re-
lease, the Sterns were actuated by the ex-
ceptional reviews recently given on this pic-
ture by the trade reviewers. It is another
of Miss Marian's inimitable "fresh from the
farm" roles in which she is seen first as a
farmer's daughter and then as a shop girl in
the big city. Ker escapades are many and the
action is enlivened by many new gags. The
comedy was directed by William Watson.
This two-reeler is said to have one of the
funniest automobile sequences ever screened.
"Scandal Hunters" is the Al A\\. comedy
included in the holiday schedule. It was
directed by Jess Robbins and is a take-off
on the adventures of a cub reporter on the
trail of a big story. Larry Richardson and
Marie Torpie are in the cast. Wherever it
has been prc-released this comctly has met
with great approval.
The Eddie Gordon comedy for December
is "Captain Suds." Eddie is supported by
Beth Darlington, Larry Richardson and Lil-
lian Worth. The main feature of this two-
reeler is a comedy prize fight in which Ed-
die is matched against Richardson, who is
almost twice his size.
The Century Comedies are released
through Universal Exchanges.
for Holidays and National
THE STERN BROTHERS announce
an unusually large schedule of Century
Comedies for release during the De-
cember holiday period.
In addition to their availability for booking
during the Christmas season, these comedies
have been selected so that they will be
equally as appropriate for presentation dur-
ing January, National Laugh Month.
The Century holiday list is headed by a
new Buster Brown Comedy and includes two-
reelers starring Wanda Wiley, Edna Marian,
Al Alt and Eddie Gordon. These comedies
have been selected from a big list of com-
pleted Century products as being of es-
pecial box-office value, and therefore of the
maximum pulling power during the holidays.
The new Buster Brown Comedy is "Bus-
ter's Nightmare." It is the fourth in tne
Buster Brown series and recently had its
Broadway premiere in the Warner's Theatre,
New York City. Following its successful
week in that house, it was played over t!ie
entire Loew circuit in and around New V'ork
City and went far in establishing the Buster
Brown Comedies as one of the outstanding
comedy offerings of the year.
"Buster's Nightmare" was directed by Gus
Meins, with Arthur Trimble as Buster, Doreen
Turner as Mary Jane, Pete the dog comedian
as Tige-, and Pinto Colvig as the Brown
butler. The two-reeler is filled with humor-
ous pranks and comedy situations. Reports
from Warner's and the Loew houses state
that the a.udiences were in a continuous up-
roar during the running of this big comedy.
"Going Some," the Wanda Wiley Comedy
slated for current release, is that star's lat-
est two-reeler. It was made by Edward I.
Luddy with Jack Singleton in the leading
WANDA WILEY
All set for more of her roles in
Universalis Century Comedies.
Start the New Year Right
with Sunshine and Mirth-
January
Tie up to "Laugh Month!''
Get more money, get bigger audiences by emphasizing
comedies during January, 1926.
If you have your house filled with laughing people every
show day during January, you will get word-of-mouth
advertising that will help you all through the year.
Get the best comedies money will buy — the Hal Roach
and Mack Sennett tworreel comedies. Then ADVER-
TISE them.
"Laugh Month" was made for you and for your audiences.
Play it up big, for your bigger profits.
Over 12000 Theatres are Showing Pathe subrel Re^ularljj
Pathecomedy
^^^^^^^^ TRADE ^^^^^^^^ARK^^"^^^^^^^
1926
Two 'Reel Hal ^oach Comedies
"OUR GANG"; the best known, widest booked two reel
comedies ever produced
CLYDE COOK; the india rubber riot in monuments of mirth
GLENN TRYON; as sap or sheik, always funny
CHARLEY CHASE; the Beau Brummel of comedy, a perfect
panic
ROACH STAR COMEDIES; feature stars, with box office
names, in feasts of fun and folly. Watch for the big
namfies!
MacK Sennet t Ttefo Heel Comedies
HARRY LANGDON; now risen to feature stardom through
these two reel comedies. Enough said
MACK SENNETT; the most beautiful belles of the screen and
a galaxy of real comedians in classics of mirth
ALICE DAY; the screen's outstanding comedienne
RALPH GRAVES; debonair and delightful
There are Nine Big Reasons, the Comedies Mentioned Above.
Pafh^comedy
TRAPE f Cgk] MARK
686
MOVING PICTURE WORLD
December 19, 1925
AESOPS FABLES. (Pathe— Cartoon).
PATHE NE\A-S (Pathe). Both of these sub-
jects are very good. Fables best short sub-
ject on market. Charles Epler, Lyric Thea-
tre, Hamburg, Pennsylvania.
ANDY'S STIMP SPEECH. (Universal-
Comedy). "The Gumps." This one is a great
improvement over the others of this series
and is a good comedy that will bring in
the kiddies. Print new. Big city. --Stephen
G. Brenner, Eagle Theatre, Baltimore, Mary-
land.
ARE BLO.NDE MEN B.\SHFUI/. (Pathe —
Comedy). Star, Arthur Stone. A very funny
comedy. Nuf sed. Print new. Good appeal.
Big city. Stephen G. Brenner, Eagle Theatre,
Baltimore, Maryland.
BLACKH.VND BLUES. (Pathe — Comedy).
"The Spats." One of the most laughable
comedies in a long while. Black banders
are supposed to be threatening the Spats
and they rig up all kinds of traps which
they spring on themselves. Will absolutely
make them roar. Tone. fair. Appeal, ninety-
five per cent. All classes town of 3,500. Ad-
mission 15-30. Henry W. Nauman, Moose
Theatre (700 seats), Elizabethtown, Pennsyl-
vania.
BREAKING THE ICE. (Pathe — Comedy).
Star, Ralph Graves. Shown with Lloyd and
seemed to please majority. Football scenes
toward end of film might detract a bit from
the enjoyment of the "Freshman" film.
Wouldn't suggest an exhibitor buy this with
Lloyd. It's fine comedy though. Tone, fair.
Appeal, ninety per cent. All classes town of
3,500. Admission 15-30. Henry W. Nauman,
Moose Theatre (700 seats), Elizabethtown,
Pennsylvania.
DECLAR.\TION OF INDEPENDENCE.
(Pathe — Chronicles of America Series).
Pleased the kiddies but none of this series
goes over very well with the adults. Print
good. Tone, good. Sunday, yes. Special,
no. Fair appeal. All classes in big city.
Stephen G. Brenner, Eagle Theatre, Balti-
more, Maryland.
DOG D.VZE. (Educational — Comedy). Star,
Cliff Bowes. A fair one-reel comedy with
one or two-reel good laughs In it. There
never seems to be much time spent on them.
Tone, okay. Appeal, fair. Better class town
of 4,500. Admission 10-20. C. A. Anglemire,
"Y" Theatre (400 seats), Nazareth, Pennsyl-
vania.
DOME DOCTOR. (Educational — Comedy).
Star, Larry Semon. It has plenty of laughs
In it but it was full of old gags that to me
were stale. His name sure draws the kids
Tone. okay. Appeal, fair. Better class town
of 4,500. Admission 10-20. C. A. Anglemire,
"Y" Theatre (400 seats), Nazareth, Pennsyl-
■vania.
DR. PICKLE AND MR. PRIDE. (P. B. O. —
Comedy). Star, Stan Laurel. A comedy on
"Dr. Jekyl and Mr. Hyde" and a very good
'iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiinin
I Straight from the |
I Shoulder, Jr. |
I Edited by VAN |
§ They like a laugh — they like New* I
g reels — they like serials — they like car- 1
1 toons. i
i Even if a feature doesn't hit every- f
g body's fancy, an audience can find 1
§ something to satisfy it in the Little |
1 Picture with the Big Punch. 1
I That's why I urge you to send tip* |
g on these business builders. VAN |
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comedy. Print new. Appeal, good. All
classes in big city. Stephen G. Brenner,
Eagle heatre, Baltimore, Maryland.
EVERY MAN FOR HIMSELF. (Pathe—
Comedy). "Our Gang." Again the Gang
sent them out in good humor. Print new.
Big city. Stephen G. Brenner, Eagle Thea-
tre, Baltimore, Maryland.
FOX NEWS. (Fox). Adds to one's box
office. Sure are wonderful. Tone. good. Sun-
day, yes. Appeal, one hundred per cent.
Farm class town of 150. Admission 25-50.
Robert W. Hines, Hines Theatre (250 seats),
Loyalton, South Dakota.
FOX NEWS. (Fox). As good as the best,
better than a lot of the rest. Good prints,
good "news" and good service. Student and
mixed class town of 4,500. Admission 10-25.
Raymond Cleveland, Lyric Theatre (500
seats), Lebanon, Tennessee.
LION LOVE. (Fox— Comedy). A good
comedy of the laughing variety, great to
help out a weak feature. Print good. Ap-
peal, good. Big city. Stephen G. Brenner.
Eagle Theatre, Baltimore, Maryland.
THE MECHANIC. (P. B. O. — Comedy).
A-1 comedy. Can't be beaten, as a two-
reeler. Tone. good. Sunday, yes. Special,
no. Appeal, ninety-five per cent. Farm class
town of 150. Admission 25-50. Robert W.
Hines, Hines Theatre (250 seats), Loyalton,
South Dakota.
MEET THE AMBASSADOR. (F. B. O. —
Oomedy). Star, Jimmy Aubrey. Another
ordinary comedy from Aubrey who seems
to be losing out with me. They just don't
like his comedies anymore. Print new. Poor
appeal. Big city. Stephen G. Brenner, Eagle
Theatre, Baltimore, Maryland.
NEPTUNE'S STEPD.\UGHTER. (Fox-
Comedy). A good comedy. Print good. Ap-
peal, good. Big city. Stephen G. Brenner,
Eagle Theatre, Baltimore, Maryland.
STEP FASiT. (Educational — Comedy).
Star, Jlmmle Adams. The same old song
(another good Christie Comedy). Everybody
had their share of laughs with this one.
Tone, okay. Good appeal. Better class town
of 4,500. Admission 10-20. C. A. Anglemire,
"Y" Theatre (400 seats), Nazareth, Pennsyl-
vania.
TENDERFEET. (Edncational - Comedy).
Star, Walter Hiers. Another Walter Hiers
comedy that did not hit the spot for us. One
or two laughs, but not near enough. He
tries hard, but it doesn't god across here.
Tone fair. Fair appeal. Draw better class;
town about 4,500. Admission 10-20. C. A.
Anglemire. "Y" Theatre (410 seats), Naza-
reth. Pennsylvania,
SUPER-HOOPER-DYNE LIZZIES. (Patke.
Cemedy). Star, Billy Bevan. If you like to
hear the kids roar be sure and give them
this comedy. When the kids laugh it makes
the older ones laugh, too. This is a scream.
Draw working class, city 200,000. Admission
10-15-20. W. C. Budge. Comedy Theatre (275
seats), Jamaica, L. I., New York.
BIG U COMEDIES. (Vitasniph). These are
very good two rcelert. Always funny. Tone,
yes. 'Sunday, yes. Fine appeal. Rural class
town of 850. Admission 10-25, 15-35. Helen
Drexler. Star Theatre (220 seats). Crofton.
Nebraska.
LARRY SEMON COMEDIES. (Vltasraph).
These comedies are pretty good, but pretty
high too. Tone, good. Sunday, yes. Fine
appeal. Rural class town of 850. Admission
10-25, 15-35. Helen Drexler, Star Theatre
(220 seats), Crofton, Nebraska.
LYIN' TAMER. (F. B. O. — Cartoon). One
reel Dinky Doodle Bray cartoon. This will
get the laughs from all of them. A good
one reeler. Small town class and farmers
town of 350. Admission 10-35. Nelson &
Otem, Rex Theatre (140 seats), Osnabrock,
North Dakota,
TELEPHONE GIRL SERIES. (F. B. O.).
Star, Alberta Vaughn. They do not even
get a grin any more. Price too high. Lost
money on these. Rural class town of 850.
Admission 10-25, 15-35. Helen Drexler. Star
Theatre (220 seals), Oofton, Nebraska.
EXIT CAESAR (Educational-Comedy).
This comedy is full of pep. An all star cast
and everybody busy all the time. This com-
edy is different from the general run of com-
edies. Draw working class, city 200,000. Ad-
mission 10-15-20. W. C. Budge, Comedy The-
atre (275 seats), Jamaica, L. I., New York.
PLAY BALL. (Pathe-Serial). Eighth chap-
ter and business getting vs-orse. Can't see
much to it and feel I certainly got stuck on
this one. R. L. Nowell, Idlehour Theatre.
Monroe. Georgia,
Strong Supports in Christie Productions
IN addition to the Vegular comedians
who are starred in current series of
two-reel comedies produced by the Chris-
tie organization for Educational's program,
the Christie studio organization claims to
have one of the strongest line-up of sup-
porting players and while all of these play-
ers are not featured on the screen or in the
billing of these current comedies, the com-
pany points out the fact that in practically
all of the new comedies there are comedians
filling the minor roles who have themselves
been comedy stars.
Appearing in the current Vernon, Hiers,
Adams and Christie two-reel series in cur-
rent releases is an imposing array of come-
dians including Bill Irving, Jack Duffy, Hauk
Mann, Kalla Pasha, Eddie Baker, Billy Engel,
Lincoln Plumer, Eddie Barry, George Hall,
Billy Bletcher, Jay Belasco, Fred Peters, Gus
Leonard, George French, Ward Caulfield,
Bill Blaisdell and Victor Rodman. A great
many of these comedians are members of the
Christie studio stock company, while others
are engaged for individual pictures in line
with Al Christie's policy of assembling real
featare casts in the short comedies.
The girls whose faces are familiar on the
screen appearing in these new series come-
dies are Molly Malone, Vera Steadman,
Frances Lee, Duane Thompson, Natalie
Joyce, Yola D'Avril, Jean Lorraine, Marian
Andre, Aileen Lopez, Amber Norman and
Anita Garvin. Three well known character
comediennes in Gale Henry, Rosen Gore
and Blanche Payson figure prominently in
current casts of Christie two-reelers.
In claiming to have one of the strongest
group of players appearing in the two-reel
field, Al Christie points out the fact that
while it is not always possible to give recog-
nition in the advertising or on the screen
to all of the good and competent players ap-
pearing in each comedy, the policy of as-
sembling such casts rather than having minor
roles filled by players who are nonentities
is worth while from the producer's point of
view in insuring himself of well acted pic-
tures, not only on the star's part but all the
way through.
"In offering star series of comedies such
as the Bobby Vernon, Walter Hiers and
Jimmie Adams comedies and in featuring the
names of such comedians as Billy Dooley
and Neal Burns in the Christie series of two-
reelers," declares Christie, "the advertising is
necessarily placed heaviest on those names
which have come to be recognized as of box-
office value, but one should not lose sight of
the fact that those names are not offered
alone, but are surrounded with players who
can contribute largely to the success of the
whole picture."
December 19, 1925
MOVING PICTURE WORLD
687
illllllllllllllllllllllllllllllllllllllllllllllllllllllllllli Illlllllllllllllllllllllllllllllllllllllllllllllllllllllllll
Get the New Laugh Month Lubricating
System for Your B ox-Office in January
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688
MOVING PICTURE WORLD
December 19, 192:
'Xaugh Month" Big Success
Reports to Fox Indicate
EAKLY reports received by the short
subjects sales department of Fox fihiis
from all parts of the United States in-
dicate that National Laugh Month will be
the biggest and most successful project of
the kind in the history of motion pictures.
Most exhibitors were quick to appreciate
the tremendous possibilities of the national
)ublicity campaign on Laugh Month and
they were not slow in taking advantage of
their opportunity. Many of them have plan-
ned to supplement the countrywide campaign
with special advertising tieups of their own,
and it seems safe to predict that ninety per
cent, of the theatres in the country will
ofifer all-comedy programs throughout the
uonlh of January.
While the national campaign has created
I broad and general interest in short films,
particularly comedies, it is pointed out that
the individual exhibitor, to reap the greatest
possible benefit from Laugh Month, must
link up his theatre with the national move-
ment by judicious advertising and exploita-
tion of such pictures. The unusually attrac-
tive array of short comedies scheduled by
Fox for January release would in itself war-
rant extra advertising and big profits await
Stanley Books Red Seal
"Ko-Ko Packs Up" is the Featurette whicn
Red Seal announces as having been recently
booked by the Stanley Theatre of Phila-
delphia. The Ko-Ko out of the Inkwell
series have been booked by most of the ex-
hibitors in this territory, according to Presi-
dent Edwin Miles Fadman.
Title Hiers Comedy
The Walter Hiers Comedy scheduled by
Educational for releasing on their Laugh
Month program, and which was previously
untitled, has been called "Weak But Will-
ing." This two-reeler shows Walter, garbed
as a little boy, going through a series of
thrilling adventures while running the gaunt-
let of a secret society's new member third
degree team. The release date is January 3.
National Laugh
Month Bookings
(Continued from page 681)
ing stafTs to work immediately and line up
the merchants.
Adding to the long list of theatres and
circuits which have previously been report-
ed as having joined the National Laugh
Month movement for January, 1926, reports
received by the National Laugh Month Com-
mittee indicate that by January 1, 1926, every
large and small house in the country will be
in line.
Frank W. Buehler, managing director of
the Stanley Company of America, writes
from Philadelphia :
"We are getting back of Laugh Month,
and will do all that we can to put it across.
We are with you one hundred per cent."
The exchange managers of Dallas, Texas,
are meeting and formulating plans to line
up the houses in their territory.
In Kansas City, the following theatres
tile exliibitor who is willing to meet his op-
portunity halfway.
The real purpose of National Laugh
Month, however, according to those in charge
of the movement, is not merely to book a
tremendous volume of short films, particu-
larly comedies, for January showing, but to
impress both the public and exhibitors with
the real importance of short subject films. It
is believed that Laugh Month will accom-
plish this, and, once such recognition is
gained, tabloid comedies will be able to hold
their own with feature productions ever
afterward.
have already promised to join the movement :
Main Street, Liberty, Isis and Newman-
Royal Theatres.
From Atlanta, Ga., come reports that the
local district managers of Famous, Loew's,
Universal (Florida) and other circuits prom-
ise complete co-operation and are laying
their plans accordingly.
Universal's home office reports that the
following theatres have wired in that they
are going to "whoop 'er up" for Laugh
Month and promise complete co-operation :
Capital Theatre, Dallas. Texas ; Alhambra,
Milwaukee, Wis.; America, Denver, Colo.;
Broadway Strand, Detroit, Mich.; Cameo,
Pittsburgh, Pa. ; Cameo, Los .Angeles, Cal. ;
Cameo, San Francisco, Cal. ; Clemmer, Spo-
kane, Wash.; Columbia, Portland, Ore.; Co-
lumbia, Seattle, Wash. ; Liberty, Kansas City,
Mo.; Apollo, Kansas City, Mo.; Olympia,
Buflfalo, N. Y. ; Randolph, Chicago, III.; Ri-
alto, Washington, D. C. ; Rivoli, St. Louis,
Mo. ; Tudor. Atlanta, Ga.
In St. Louis, the managers of the com-
panies associated with the committee's ac-
giiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiuiiiiiimniiniiL<iniiHiiiiiiiiniiijiiii{iiiiii;iHi!ii;{iiiiij,;{iiiiii uimuncinn ^
1 International News Gets |
I Locarno Treaty |
1 Officials of the International New*- 1
i reel Corporation announced that exclus- 1
1 ive rights in the United States to the i
g world-famous motion pictures of the 1
1 signing of the Locarno Treaty had been 1
S obtained by International and that be- S
1 ginning December 12 the pictures will 1
g be shown on the screens of all Inter- I
g national Newsreel customers in the 1
1 United S'.ates. The films of the mo- =
g menfous event are now on their way 1
g to America. H
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tivities arc formulating plans which will be
announced on completion.
From Omaha come promises of a tie up
from the following theatres : Rialto, StranW
North Star and Hamilton Theatres.
Louisvile, Ky., is right in line with Keith's
Rialto, Keith's Majestic, Kentucky, Louisville,
Kentucky Theatre, Lexington, taking up the
movement.
Atlantic City, home of beauty pageants,
is thoroughly organized. As we go to press,
word is received that Eddie O'Keefe, man-
aging director of the City Square Theatre,
has been appointed General manager of the
Laugh Month Committee in that city. This
means that every theatre in the famous sea-
shore resort will put in a drive to entertain
visitors with flocks of laughs during Laugh
Month. A complete list is not available but
it means one hundred percent in that ter-
ritory.
Letters and telegrams from other centers
are arriving hourly showing that Laugh
Month is taking the country by storm in-
side and outside the industry.
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1 Sydney S. Cohen Suggests |
5 Slogan for "Laugh Month" |
I December 7, 19ZS. |
f Mr. Nat Rothstein, 1
g Film Booking Offices of America, =
1 723 Seventh Avenue, g
I New York, N. Y. I
I Dear Nat: — It is with distinct pleasure that I attempt to accede to your request 1
f anent LAUGH MONTH and what it holds for exhibitors throughout the Nation. 1
g (The capitals are yours.) I hasten to emphasize what has long been my constant 3
H claim, namely, that all too frequently short subjects have been considered solely g
M in the light of so much additional footage needful to round out a two-hour show. g
g This is not as it should be, for the many splendid sparkling miniature features 1
Q which abound today, and which we have been wont to term comedies or novelty i
i reels, are in many instances worthy of the place of honor on any one's film program. =
M LAUGH MONTH, if its fundamental idea is carried out faithfully, will serve to 1
y present to the public as well as to those theatre owners who as yet are unenlightened 1
p to their worth, these miniature features in such a manner as to establish their real g
i value and dignity. The fact that most of these subjects seek to induce mirth in g
i the degree of giggles, chuckles or roars need in no wise detract from the place of g
i real dignity they hold, for a laugh is the universal moulder of fellowship. "Laugh 1
i and the world laughs with you" might well be the Industry's slogan for LAUGH 1
I MONTH. I
g Sincerely yours, §
I (Signed) SYDNEY S. COHEN. |
Kiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiliiiiiiiiiiiiiiiiiiw uiiiniii! iiiiiiinii.i!iiiiiiiiiMiiiiiinii:iiHiiiiiHiiiiiiiiiiiiniiii;ii;i.i
G^rough the Box-Office ^ndow*
J SjivLewers' Views On feature ^Llm
6ditedL btj CS.SeujeLL
"The Splendid Road" — First National
Vigorous and Realistic Drama of Gold Rush
of '49 in Splendid Frank Lloyd Production
DIRECTOR FRANK LLOYD'S two Reviewed by C. S. Sewell holding are the incidents aboard the pictur-
latest pictures for First National have ^ . . t •„• u u ,• • , ^sque old sailing ship, and the scenes in
one striking point of similarity. In Jtal.st s daughter L.lhan but behevnig she Sacramento, with hundreds of persons in the
both, does mankmd's mad rush for gold 'o^'" Hall.day he persuades Sandra that she quaint costumes of that day that before you
when a new field is discovered furnish the "^^st give him up or rum his career. Halli- realize it the picture is in the sixth reel
basis for the story, in "Winds of Chance" ^'^Y >s ordered to evict Sandra who is.a squat- ^3 the events begin to shape to a climax'
it was the Klondike stampede of '98, while f"""', V'^^"^ " ^"^ goes to her rescue and however, the action becomes less spontan-
in "The Splendid Road" the rush to Calif- f shot by Chehollis a gambler who seeks to eous but allows for a satisfactory solution of
ornia in the days of '49 opens the story. io^ce his attentions on Sandra. While con- the tangled threads of the story and the
Both pictures have been produced on a valescmg, he learns of Bidwells action and flood scenes,
big scale with a large number of persons goes back to Sandra arriving in time to take This picture is portrayed by an unusually
employed in many of the scenes, forcefully ''er and her family away to safety after a fi„e cast headed by Anna Q. Nilssen as
reproducing the atmosphere of the respec- "^^^ wagon ride, as floods have caused the Sandra, with Robert Frazer as Halliday
tive periods, and are epic in their nature. 'evee to burst and the town is flooded. Lionel Barrymore in the heavy role of the
The treatment of the story in the two differs Here is a vigorous, red-blooded story, fine- gambler gives a fine performance Pauline
considerably. "The Splendid Road" starts 'y produced. So real and true and attention- Garon is good as the dance-hall girl in love
off with the characters taking the land in- • , , with the gambler and iealous of Sandra
, . 1-1,1 Biului.lN iiiiiuii I iiniii uluii m I liN,ulMUI mill I mill , ^ b aiiu jtaiuus Ul Odliurd.
Stead of water route to their goal, and hap- ^^^^ Marceline Day is attractive and capable as
pening on board ship serve to so change the V.....A.u.a q. Nii-sson banker's daughter and George Bancroft
plans of the leading character that she never st.-mton H.-iiiiiiny Robert Fraz-cr who scored such a triumph as the villain in
gets farther than Sacramento, the story be- Dan ciehollis Linnol Ban-ymore "The Pflny Express" scores again here in a
coming one of romance and adventure be- Lisiiti«<>t Rii.s.seU Simpson rough comedy role as a drunken pioneer.
tween squatters, pioneers and capitalists. sTtu.^T^Hinst^r//. / . . G^aa^^^^ Edward Earle is entirely satisfactory as the
One of the passengers on the ship sailing v„„.ei .v„„i,. Pauline Garon doctor and Russell Simpson makes the best
from Boston around Cape Horn is an ad- i.iiiian firey Mareeiine Day of a minor role. Other well-known players
venturous young woman, Sandra. A widow ^'^^^ Edwards Davis niake up the large cast
dies, her little girl appeals to Sandra and eal't*al" .\' . DcWhT Jennh^^^^^ "Tl>e Splendid Road" with its vigorous
rather than split the little family she adopts H^-ster Mary jane Irving story, finely directed and acted and its ex-
all three children, and decides to remain Hilly Mickey Melian ceptioiially realistic atmosphere of the early
in Sacramento and make a home for them. i><>i'«'«- Bidwell Edward Earle pioneer days, combined with its punch climax
Chance causes Halliday, agent for a capitalist Based on story l»y vingie E. Roe. should prove a thoroughly satisfactory at-
to come to her rescue and they are attracted Directed by Frank Moyd. traction for the majority of spectators, and
to each other. Doctor Bidwell loves the cap- Length — 7,e4« feet. a good box-ofiice bet.
"The Desert's Price"— William Fox
Abundan
Make Bu
A PARTICULARLY satisfying and ef-
fective Western is "The Desert's
Price" the latest William Fox ofTer-
ing starring Buck Jones. It has all the ele-
ments which go to make a picture of this
type popular and is backed up by an unusual-
ly good story.
While McCann is away, Julia Starke's
father is shot and many of their sheep killed
and she blames the McCann outfit. Not
knowing that Buck is McCann, Julia ac-
Ca8t
Wils McCann Buck Jones
Julia Florence Gilbert
Peggy Edna Marion
Phil Ernest Butterworth
Sam Martin.... Arthur Housman
Jim Martin Montague I,ove
Gitner Carl Stoekdale
Sheriff Harry Dunkinsoii
.llased on novel by William MacLeod Raines.
Scenario by Charles Dnrnton.
Directed by \V. S. Van IJyRe.
Length — .".,700 feet.
ce of Stirring Action and Good Story
ck Jones Film Unusually Fine Western
Reviewed by C. S. Sewell
cepts his help when an unruly ram chases
her. Buck learning her suspicions, discovers
that a shady bunch, the Martin Brothers
are the real culprits. The Martin Brothers
attempt to win the Starke sisters but are
refused. Sam attempts to kiss Peggy and
she falls and is badly hurt. Julia goes after
Sam and shoots at him, her brother Phil later
has a fight with Sam who is shot. On a tii)
from Jim Martin, the sheriff comes to arrest
Julia and makes Buck his deputy. He offers
lier a chance to escape but she insists on
giving herself up. Sam incites the mob to
attack the sheriff's home. Buck inveigle^
him there while Julia rides for Buck's men
who arrive in time to disperse the mob. Sam's
henchman accuses him of killing father and
luT sheep. Sam tries to make a getaway
but Buck goes after him and subdues him.
Phil is freed by the jury and Julia acknowl-
edges her love for Buck.
It will be seen that while the incidents are
of a familiar type, there are plenty of op-
liortunities for action and enough situations
to keep the story moving at a fast pace, they
dovetail smoothly into each other and the
result is a fast-moving and thoroughly enter-
laining "Western," one of the best of its
kind and one that admirers of this type of
entertainment should "eat up." It should also
prove a thoroughly enjoyable picture for
spectators to whom westerns as a rule do
not appeal, because of its forceful story,
(Continued on page 695)
Mr. Exhibitor: Ask at the Film Exchan^ea
for the
7AaMiic Music
Cue .SAecf'
■i
It's little to ask for, but itU the only
reliable aid you can give your musicianf
to help put the picture over.
694
MOVING PICTURE WORLD
December 19, 1925
"Seven Sinners" — Warner Brothers
Marie Prevost and Clive Brook in Exciting
Picture in Which All Characters Are Crooks
WARNER BROTHERS' "Seven Sin-
ners is well-named, for with the ex-
ception of the minor role of a lone
policeman and a flash of the district attorney,
everyone of the characters, seven of them,
are crooks
The picture opens with a flash of a news-
paper story concerning homes of the wealthy
being unguarded because of a strike of priv-
ate detectives. The action immediately gets
under way with the appearance of Marie
Prevost and John Patrick stealthily entering
one of these homes. Marie runs into another
crook portrayed by Clive Brook and before
they get away an aged and dignified pair,
Claude Gillingwater and Mathilde Brundage
who are cast as a religious crook and his
wife come on the scene posing as friends of
the owner. Marie introduces herself as the
Reviewed by C. S. Sewell
housekeeper, Patrick as the cook and Brook
as the butler. The action also introduces
Charles Conklin in the character of a real
crook and Dan Mason as his pal posing as a
doctor. A policeman sets a burglar alarm
w^hich keeps them prisoners and the fake
iiiiiiiiiiiiiiiiiiiiiiiii'''ii''''NtiniiiiMiiiiiiiiiiiiiiiiiiiniiiiiimiiiiiiiiiiiiiiii|ii|iiiiiii||i|||ii|ii|ii|ii|i||||||^
Cast
Molly Brian Marie Prevofit
Jerry Winters Clive Brook
Joe John Patrick
SnunilerN CharloN Conklin
Holy Joe Claude Giliingnvater
Holy Joe's Wife Mathilde brundnKe
I><»ctor Dan Mason
Stor>' and Seeiinrio by D. F*. Knniiek and
\,. ^lilestone,
Direeted by I^ouis Milestone.
I.enyrth — «.»::7 feet.
doctor adds to their dilemma by quarantin-
ing the house for scarlet fever. Two of the
crooks get away. Brook and Marie are so
impressed by the old man's faith that they
admit theft of the jewels and the old fellow
gives himself up to save them. They find
happiness going straight as man and wife,
selling burglar alarms.
None of the characters know until the
action is well under way that the others are
crooks, though this is disclosed to the audi-
ence. This adds unusual suspense and ten-
sion to the events that transpire in the house.
The earlier reels hold the spectator's interest
taut, although there is a slight let-down later
on. While highly improbable, the idea is de-
cidedly out of the ordinary and with its ef-
fective comedy relief should prove pleasing
especially to patrons who like crook stories.
A Broadway Lady'' — Film Booking Offices
Evelyn Brent in Entertaining Production
Is Cast as Chorus Girl Instead of Crook
FORSAKING her usual role of a female
crook, Evelyn Brent appears in the
role of a chorus girl in "A Broadway
Lady" her newest starring vehicle for F. B.
O. release. The story, however, does involve
her in trouble with the police as she is ac-
cused of murdering a former admirer.
Evelyn, as a chorus girl is admired by a
young blue-blood whose family invite her to
a reception to show her up. To teach them
a lesson for their snobbery she marries this
chap. Bob. His sister becomes infatuated
with a libertine, Martyn, and to save her
when she prepares to elope, Evelyn goes to
Martyn's apartment. He is shot and Evelyn
captured and accused. It develops that Mary,
a girl Evelyn has befriended has a row with
Reviewed by C. S. Sewell
Martyn and the shot was accidental. Both
girls are freed and Bob's family are glad to
receive Evelyn as a member of the house-
hold.
While the situations are largely familiar,
iiiuiiiiiiiiiiiiiiiiiiiiiiiiininiiiniuiiiiiiiiiiiiiiiin iiiniiiiiiii'ii'iiiiiiiiiiiiiiii iiiiiiiiiiiiiiiiiiiniiiiuiiiiiiiiiniiui
Cast
Rosalie Byan Evelyn Brent
.>Iary Andrews !)lnrjorie Bonner
Rob AX'estbrook Theodore Von Eltz
Phyllis A\'es(l>r4iok Jojec Comp(<»n
.>Irs. Westbrook Clarissa Selwyn
Martyn Kdnards Ernest Hilliard
Chaufl'eur Johnny Goui^h
St<»ry and continuity by Kred 3lyton.
Directed by Wesley Kuiergles.
I.enerth — 5,500 feet.
they have been nicely handled and will hold
the interest of the average fan. There is
good suspense and the introduction of the
murder angle comes as an entertaining sur-
prise. The story moves forward at a good
pace, has sympathetic interest and touches
of humor with quite a few peppy subtitles.
Altogether it should prove pleasing enter-
tainment for the average theatregoer.
Miss Brent is thoroughly at home in this
role and particularly effective in her dif-
ficulties with the police. Theodore Von Eltz
gives a good performance as the wealthy
chap, while Joyce Compton scores a personal
success as his sister. Johnny Gough furnishes
comedy as a chauffeur and Marjorie Bonner
is good as the wronged girl.
"Cobra^^ — Paramount
Valentino in Modern Dress Is Somewhat
Lacking the Dash, and Verve of Costume
ADMIRERS of Rudolph Valentino will
like him in "Cobra" better than the
admirers of "Cobra" will like the
Valentino version. Remodeling the stage
version to fit a male star has so altered
the structure and even the plot, that little of
the original has been retained. Very little
has been kept, beyond the main theme, and
every effort has been made to supply Valen-
tino with the usual dashing character of his
romantic roles, with a shocked swing to
virtue toward the close. The result will prob-
ably please his followers, but it will add little
to his glory. Valentino in business suits and
evening clothes is not the Valentino of the
pampas or the bull ring.
In spite of the skillful tailoring, the play
does not fit his personality. He is cramped
in modern clothes and the story works to
a moral finish that does not sustain the in-
terest. Mindful of the fact that the censors
would be particularly alert on account of
the daring nature of the original play plot.
Reviewed by Epes W. Sargent
the scenarist seems to have sought to dis-
arm censorship with a shift to respectability
tinged with renunciation.
The big situation of the original play is
retained ; the young wife who is killed in a
hotel fire while keeping a rendezvous but
Cast
Count Rodrlero Rudolph Valentino
Elsie Van Zile IVitn IValdi
Jack Doming Casson Fergusin
Mar>- Drake Gertrude Olmstead
Victor Minartll Hector V. Samo
Rose Minardi Claire DeLorez
Sophie Binner Eileen Percy
Mrs. Palmer IJllian I^anf^do.!
Store Manager Henry Harrows
Marie Rose Rosnnovn
Based on stage play by Martin Broirn.
Scenario by Anthony Coldewey.
Directed by Joseph Henabery.
Len|$th — <t,StK> feet.
an effort has been made to throw the chief
interest to Valentino's renunciation of his
one respectable love in favor of his friend.
The situation becomes forced and unnatural
and fails to carry a very strong effect.
It is so different from his usual swash-
buckling roles that it is difficult to accept
him, and the full effect of the sacrifice fails
because you feel that presently he will be up
to his old tricks again and find ample re-
compense.
Valentino plays carefully. He is pleasing
of personality and he avoids overaction in
the renunciation, but the role will probably
prove the least vi'ell-liked of his character-
izations. Greater sympathy goes to Casson
Ferguson as the duped husband. He gives a
singularly good performance even for this
always reliable player. Nita Naldi evident-
ly vamps under the wraps of editorial direc-
tion and is almost colorless and Gertrude
Olmstead proves the more interesting of the
two leading women.
December 19, 1925
MOVING PICTURE WORLD
695
"What Happened to Jones'' — Universal
Real Laughs and a Lot of Them in Crackerjack
Farce Comedy with Reginald Denny as the Star
t I ^HAT a farce which proved a big hit
I on the stage can not only be success-
fully transferred to the screen, but
even improved upon, is amply demonstrated
in the Universal-Jewel roduction "What
Happened to Jones" starring Reginald Denny.
Of course, you must not only have a corking
story based on a real idea but one that will
utilize the broader possibilities of the camera,
and that is just what this play by George
Broadhurst does. Consequently, backed up
by fine acting and direction this picture is a
crackerjack comedy, guaranteed to make any
audience laugh as it did a bunch of so-called
hard-boiled reviewers when shown cold in
a projection room.
Tom Jones, the hero, who is to be married
the next day, goes home but is inveigled
into a poker game. The place is raided and
Tom and a fat elderly friend, Goodly, escap-
ing down a fire escape land in a ladies Turk-
ish bath establishment, where they naturally
create a hullabaloo and finally make a get-
away in women's clothes, reaching Goodly's
home in a milk wagon the next morning.
Tom dons the clothes of Goodly's brother,
a bishop, who is expected that morning, is
seen by Mrs. G and has to pose as the bishop.
Complications follow thick and fast includ-
ing the jealousy of a chap because Tom
kisses his sweetheart, and the forcing of Tom
as the bishop to officiate at the wedding of
his fiance to another chap. It all turns out
Reviewed by C. S. Sewell
right, for she recognizes Tom, says "I Don't"
instead of "I Do." So Tom escapes from the
waiting cops by grabbing her and the real
bishop and getting married in a speeding
auto.
While the first few scenes are amusing,
they give no hint of the riotous fun that is
to follow, but with the raiding of the game
by the police, the rollicking comedy starts
with a bang and laughs pile up with increas-
ing rapidity. Being farce comedy, probability
has been of course sacrificed to laughter,
but at that the smoothness and apparently
reasonable way that one amusing situation
develops right into another is a tribute to
the skill of author and director.
lIlMIItllllllllllllllllllllUIIIUIIIIIIItllllllllllllllllllllllllltllMlllltlllllllllinitlillnnilltllllltlllllMlllllllllllllllllllllM
Cast
Tom Jone.<i Uegiiiald Denny
Lu«rille Bigbie Marian Nixon
Iti^irltec Melbourne MncDowclI
Goodly Otis Harlan
Mr.s. Goodly Kmily FItasroy
Marjorie Goodly Margaret (iuiniby
Richard Ben Hendricks, Jr.
Fuller William Austin
Hilda Zesu Pitts
Minerva Nina Romano
Based on stagre play by George Broadhurst.
Scenario by Mel Brown.
Directeil by William Seitcr.
Length — 6,700 feet.
Reginald Denny is capitally cast in the
leading role and adds one more to his list of
clever portrayals as the fake bishop. As
his fat friend Goodly, Otis Harlan gives
Denny a race for the honors, his comedy
walk is a scream in itself and with his short,
rotund figure, he is a regular riot in woman's
clothes. These two carry the bulk of the
action but have good support in the minor
roles. Marian Nixon is attractive and cap-
able as the girl and Emily Fitzroy is capital
as Goodly's wife.
Real laughs pile up on each other with
such rapidity that we cannot begin to re-
call them all, but among the best are, fat
Otis Harlan trying to go down a narrow
fire escape, a lot of things that happen in
the Turkish bath but especially the steam
room scene and the hiding of Denny and
Harlan in electric bath cabinets when the
attendant turns on the heat and they proceed
to shed their clothes; the chase by cops,
the attempt of corner loafers to flirt with
the two "girls" the whole sequences where
Denny poses as a bishop and particularly
his handling of the wedding ceremony. While
some may take exception to this, it is gen-
uinely funny and well handled.
Don't be afraid of "What Happened to
Jones." I Its humor is whole-hearted and
spontaneous. It should make a sphinx laugh
and provide genuine enjoyment for any type
of patronage.
"Sally, Irene and Mary" — Metro-Goldwyn-Mayer
Broadway Musical Comedy Success Made into
a Pleasing Production by Edmund Goulding
BASED on a musical comedy that en- Reviewed by C. S. Sewell ing role, but scores a big personal success
joyed a long Broadway run, "Sally, ^ ^ .1 -.it. , , by her handling of this part. She is a new-
Irene and Mary," adapted and directed "a character, together w.th Irene s . sudden ^ut seems destined for wide populari-
by Edmund Goulding for the Metro-Gold- ''^^t'^' '""P'^'' ^ '''7 ^^y^ Broad- ^„ j,,^ ^^^.^ performance. The
wyn-Mayer oflfers light but pleasing enter- way wdl never get her and forsakuig this ^^,^3 subordinate, Henry Kolker
. . ; * gilded street she returns to her plumber ^ 1 c * 1 r
tamment. sweetheart gives an exceedmgly fine portrayal of the
The story deals with three members of , ' . . only one of importance as the millionaire
the chorus of a Broadway show, Sally, the . ^^"^'^ exception of the railroad cross- Broadway roue who finally falls really in love
worldly-wise one, Irene, the dreamer, sought >ng wreck which provides a good punch, there ^-^^ ^^^^^ ^^^i^^ ^i^,^ many women,
after by one of the Broadway wolves and ''"'e dramatic action, the picture being ^^^.^^^ ^
, , r 1 1 Ai^ _ ;„ more a study m contrasting characters of n *i i, 1 , r . .
also by a fine young chap, and Mary, an in- ^, ^ ^ , , ^ like the back-stage atmosphere and the
.•^ 1 T • 1 -1 11 t . the three types of chorus girls. The story , ■ 1 ^ 1 • r , 1
nocent little Irish girl who almost gets singed . • , , ,• , human note in the sketching of the charactcr-
. , T. • 1- w c 11 ' „ uu , IS carried along sympathetic lines and the , t ^1 .1 • 1
by the Bright lights. Sallys wealthy pro- . * • r 1 . 1 11 t^^s of the three girls.
, -HI I ... t„ interest sustained by situations that should
tector sees in Mary a new beauty and tails . . ; ^, • r • ■
r 1 c-ii-j ij 1 t tu„ prove entertaining to the majority, for in-
for her. Sally is dazzled and resents the at- t • u j • \r j t^rr^-, t-^ , .
f , .1 1 ™i stance, the Irish comedy scenes in Mary and T^Via T^/3c<ii-f 'e V>ri/^a"
titude of her sweetheart a i^umber. Irene ^.^^^ between their ^ UeseVt S l^riCC
succumbs to the lure of the Broadway wolf backstage scenes of chorus girl life, (Continued from page 693)
but m a moment of goodness he sends her ^^^^^^^.^^ ^^^^^^^ ^^^^^ i,^^^^^^^ snappy action, vigorous drama, capable act-
home before It is too late and s^e marries watchful care of i"g, humorous touches and the high class
the other ellow but they are killed when ^^^^^^ ^^^^ ^^^^^ produced,
a train strikes the honeymoon auto. Sally s ^^^^^^^ Charleston Buck Jones gives a sterling performance
genuine grief and rea love for her moneyed ^ handsomely mounted stage scene and as Wils McCann, and Florence Gilbert who
friend coupled with her unmasking of his ^^^j fade-out on the tenement roof under has been appearing in the Van Bibber series
miiiiiiiiiiiiimimiimiimiiiiimiiiimiiiiiniiiiMiniiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiininii^ 1 m the new moon. The story does not move c-f Fox comedies proves a happy selection
fast or develop any tense drama, but it is for the heroine, scoring in a different type
Sally Constance Bennett distinctly pleasing. of role. Montague Love, a popular actor,
Irene Joan Crawford „, , , , . , , i 1 1 1 1 . , , ■ , .
jjji^y Sally O'Neill The story has been given a high-class probably better known to the older fans has
jimmie William Haines production and is portrayed by a thorough- an exceptionally good performance as the
Morton Henry Kolkcr |y capable cast. Both in type and in acting, villain. Edna Marion and Ernest Butter-
s'"'*."**'fl7«^ Constance Bennett, Joan Crawford and Sally worth do good work as Julia's sister and
Irene's Father Snm de Grasse . r i ^- <• .i ^-.i 1 »i -.i a tt 1 .
O Neill prove fine selections for the title brother, with Arthur Houseman and Carl
Arrangred for screen and directed Dy ' . ^,»t ., , 1 i 1 a- • 1 i- . ,
Fdmund Gonidine. roles. Miss O Neil as Mary, however, not .btockdale effective in subordinate heavy
Length — ,"5.5«4. only has the most sympathetic and interest- roles.
Qlraight Prom the Shoulder Reports
SxhibLtLoii laformation Direct from the $>ox-Office to you
Sditcd bu cA. Van 3uren, fowtU
F. B. O.
AIR HAWK. (5 reels). Star cast. An
antion picture that's hard to beat. Some-
thing different and pleased my western fans.
R. L. Nowell, Idlehour Theatre, Monroe,
Georgia.
BANDIT'S BABY. (5 reels). Star, Fred
Thomson. While we did not break any rec-
ords with this one it was no fault of the pic-
ture or star. It certainly was tine action
and Silver King at his best. Bad weather
kept the attendance down. No tone. Sunday
and special, no. Good appeal. General class
town of 3.000. Admission 10-25, 15-30 for spe-
cials. A. B. Andrews. Opera House (500
seats). Emporium. Pennsylvania.
B.V.XDIT'S B.VBV. (5 reels). Star, Fred
Thomson. "Durned good pitcher," that's what
several of our husky countr,y farmers
told us. And they were correct. Anybody
knows when they see a good picture, and this
is good enough for anybody. Good posters,
good print. iStudent and general class town
of 4,500. Admission 10-25. Raymond Cleve-
land, Lyric Theatre (500 seats), Lebanon,
Tennessee.
FIGHTING DEMON. Star, Richard Tal-
madge. Fair picture. All Talmadge needs
is the story and good direction. He can de-
liver. This thing of just jumping around
doesn't make the whole show. People are
growing more critical and demand a good
story along with action. Tone, okay. Sun-
day, yes. Special, no. Appeal, eighty per
cent. General class town of 3,600. Admis-
sion 10-20. 'William A. Clark, Sr., Castle
Theatre (400 seats), Havana, Illinois.
IF MARHI.VGE FAILS. (6,000 feel). Star,
Jacqueline Logan. Fine shov/ Suitable for
any house catering to the better classes, the
whole lown will turn out if you advertise it
as a special and let them know that it is "The
Stuff." Probably suitable for Sunday. Spe-
cial, yes. Good appeal. Student and general
class town of 4,500. Admission 10-25. Ray-
mond Cleveland, Lyric Theatre (500 seats),
Lebanon, Tennessee.
JIMMIE'S MILLIONS. (5,167 fret). Star,
Richard Talmadge. Fine action picture and
plenty of it. Tone, good. 'Sunday, yes. Spe-
cial, no. Appeal, ninety-ftve per cent. Farm
class town of 150. Admission 15-30. Robert
W. Hines, Hines Theatre (150 seats). Loyal-
ton, South Dakota.
millionaire: cowboy. (4,841 feet).
Star, Lefly Flynn. About the poorest excuse
tor a western that I have ever run as this
boy cannot act or ride and none ever saw
a cowboy dress as this Montgomery Ward
cowboy does. The picture is simply punk.
Nuff said. Tone, okay. Sunday and special,
no. No appeal. Railroad class and miners'
town of 3,000. Admission 10-35. Giles Master,
Strand Theatre (700 scats). Gallup. New
Mexico.
RIDING THE WIND. Star, Fred Thomson.
A good western. Played it Hallowe'en to a
fair crowd. Tone and appeal, okay. Sunday
and special, no. General class town of 3,300.
Admission 10-25. Kreighbaum Brothers. Char-
Boll Theatre (800 seats). Rochester, Indiana.
SCAK H.VNAN. (6,000 feet). Star, Yakima
Canutt. A very good western that drew a
nice Saturday crowd. Lots of action and
thrills. R. L. Nowell, Idlehour Theatre, Mon-
roe, Georgia.
THUNDERING HOOFS. (6.913 feet). Star,
Fred Thomson. Next to Mix and Jones, Fred
Thomson should hold the Held as the most
agreeable western actor. His personality Is
not disgusting like some of the hoodlums
that are doing westerns. A nice story to this
sliow. Tone, fair. Sunday and special, no.
Appeal, eighty-five per cent. All classes,
town of 3,500. Admission 15-20. Henry W.
Nauman, Moose Theatre (700 seats). Eliza-
bethtown, Pennsylvania.
WILD BI LL S LAIR. (6 reels). Star, Fred
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I "Boys, every one of us is run- |
I ning a theatre for the good of the |
I commnunity or city and for |
I profit. I
I "That's why we realize the |
I need of every booking tip. These |
I reports are OUR contribution |
I toward better booking conditions. |
I "We avoid bias — we're fair to |
I the picture and to YOU. Use |
I these tips and shew your appre- |
I ciative generosity by sending your |
I tips in turn." OUR GANG |
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Thomson. Not up to Fred's standard. Had
quite a few remarks. "Silver King" is a
wonder, but we can't give Fred much as his
stories are poor Fred, don't spoil your chance
by poor stories and them badly named too.
Get in some big nationally known western
stories and clean up. You have the makings,
so go to it and top all the boys. We are for
.vou and push you all we can so back us up
as strong as you can and your name will be
as much of a household word as Tom Mix.
Tone, okay. Sunday, okay. 'Special, no. Ap-
peal, ninety per cent. General class town of
3.600. Admission 10-20. William A. Clark,
Sr., Castle Theatre (400 seats), Havana. Illi-
nois.
First ISIational
H\n M.\N. (6,404 feet). Star, Holbrook
Blinn. If you haven't seen the "Bad Man"
.\ ou haven't seen one of the best western
comedies made. It is serious in parts and
until the bad man makes his appearance
doesn't move very fast; after that, Oh boy.
it's some show. Tone, fair. Sunday, no. Spe-
cial, yes. Appeal, ninety per cent. All classes,
town of 3,500. Admission 15-30. Henry Nau-
man. .Moose Theatre (700 seats). Elizabeth-
town. Pennsylvania.
BLA<-K 0.\KN. (7.831 feet). Star, Conway
Tcarle. Saw this one before and didn't like
it. People here seemed to think it was
great. I guess reputation has a lot to do
with it. Tone, fair. Sunday and special, no.
Appeal, eighty per cent. All classes, town of
3.500. Admission 15-30. Henry .Xauinan.
Moose Theatre (700 seats), Elizabethtown,
Pennsylvania.
KLACK OXEN. (7,831 feet). Star, Corinne
Griffith. This picture received much adverse
criticism from other exhibitors, therefore, it
was a pleasant surprise to me when I received
good comments from niy patrons. Good busi-
ness for one day. Buy it right and play it.
Sunday and special, no. Good appeal. Gen-
eral class town of 3,000. Admission 10-25,
15-30 for specials. A. E. Andrews, Opera
House (500 seats). Emporium, Pennsylvania.
DARK ANGEL. (7.311 feet). Star, "Vllma
Hanky. Vilma lives up to expectations and
with R')nald C\)lman, what a wonderful pic-
ture it is; couldn't be improved upon and was
appreciated by everyone who saw it. Men
wiped their eyes and women wept aloud so
step on the pathos angle including numerous
laughs; can stand a raise in admission if you
have the music to go with it. Tone, okay.
Sunday, yes. Maybe suitable for special. Ap-
peal onp hundred per cent. Mixed class
town of 1,300. Admission 10-30. Pace &
Bouma, Rialto Theatre (300 seats), Poca-
hontas, Iowa.
DL'LCY'. Star, Constance Talmadge. Norma
IS there, Connie isn't at least not in this. Of
II the piftlicated plash ever seen this is the
rankest. Clever titles like "Night Fell But
No One Was Hurt." Bah. The titles go far
to make the show or unmake it. Tone, fair.
Sunday and special, no. Appeal, seventy per
cent. All classes, town of 3.500. Admission
15-30. Henry Nauman, Moose Theatre (700
seats), Elizabethtown. Pennsylvania.
FINE CLOTHES. (6.971 feet). Star, Lewis
Stone. A fine picture of its kind but not the
kind to get business with in small towns.
Lost money with it on one day run. Sunday
and special, no. Poor appeal General class
town of 3.300. .\dmission 10-25, 15-30 for
specials. A. E. Andrews. Opera House (500
seats). Emporium, Pennsylvania.
JEALOl S HLSB.VNDS. (6.500 feet). Star
cast. Picture good, though did not draw
so very well. Did not make hardly any-
thing. Tone, good. Sunday, yes. Special,
no. Hasn't much appeal. Rural class town
of 850. Admission 10-25. 15-35. Helen Drex-
ler, Star Theatre (220 seats), Crofton,
Nebraska.
KNOCKOUT. (7.450 feet). Star, Milton
Sills. This one pleased everyone. Plenty
of action for the small towns. Lumber camp
scenes fine. Will make a fine Saturday night
picture. Will draw anywhere. Tone, okay.
Sunday and special, yes. Very good audience
appeal. Town and country class town of
1.200. Admission 10-25. C. R. Seft, New Radio
Theatre (250 seats), Correctionville, Iowa.
LOST WORLD. (9,700 feet). Star, Lloyd
Hughes. Here is a great picture, but I
couldn't make my community realize it. I
spent as much money and effort exploiting
this as I did "Covered Wagon" and "Ten
Commandments" and in addition gave it a
Friday and Saturday night run which is
something I didn't give either of the other
two. 1 just broke even on it. The paper is
good, in fact, too good; several ladies told
me after they had guessed the nature of the
production from seeing the advertising that
I needn't expect to get them in on that one.
.My advice to small towners is to watch
your foot on this one. It won't appeal to
lots of the women nor to the class of people
who have not the education to cause thera
to be curious concerning the kind of animals
that roamed the prehistoric world. E. L.
Partridge, Pyam Theatre, Kinsman, Ohio.
LOST WORLD. (9,700 feet). Star cast.
Did verv satisfactory business for four day
run at aavance prices 25-50. Everybody well
pleased with picture. Animals perfect, good
storv. and fine scenery. Town of 2,500. Mrs.
R. Pappe, Grand Theatre (250 seats). King-
fisher, Oklahoma.
SALLY. (8,636 feet). Star. Colleen Moore,
U s a knockout and easy to put over if you
put out the advertisirg, made money on two
nights run, picture pleased one hundred per
cent. Very best of comedy drama,
sion 10-25. Mrs. R. Pappe, Grand
Kingfisher, Oklahoma.
SVLLY. (8,636 feet). Star. Colleen Moore.
\ clean sparkling comedy with touches of
drama in which this lovable little star plays
her part well. A picture that should please
any audience. Sunday, no. Special, yes. Ap-
peal eighty per cent. Mixed class town of
5 000 Admission 15-25. L. J. Morse, Palace
Theatre (400 seats), Winnsboro, South Caro-
lina.
Admis-
Theatre,
Fox
VRr/.ONA ROMEO. (4,694 feet). Star, Buck
.Jones. He plays a good second to Tom Mix
in our town and in this cowboy love story
he registers a real triumph. A good plot and
plentv of comedy. S. R. O. on this one, so I
can recommend it highly for pleasure and
profit Tourist class town of 3,000. Admis-
sion 10-30. George W. Walther, Dixie The-
atre (500 scats), Kerrville, Texas.
GREVr DIAMOND MYSTERY. (6,056 feet).
Star, Shirley Mason. This only a fair pro-
gram picture with no great appeal. Tone,
fair Sunday and special, no. Appeal, sixty
per cent. Oil field class town of 700. .\dmis-
December 19, 1925 MOVING PICTURE WORLD 697
gliiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiH iiiioiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiii^^
I Look Here) Everybody! |
FOLKS — all you members of "Our Gang" — I want to nail something that has come to my I
attention— and NAIL IT QUICK! |
I I have been given to understand that somebody around' Seattle, Washington, has the impres- |
I siom that I have "clipped" or "lifted" reports from seme regional published in that district. |
I I can't get anything more than an insinuation — can't get the low-down on whether it's the |
I regional or an exhibitor who originated the inference. |
I But it's sufficiently widely circulated to get back to me. |
I Now, I'm mighty jealous of the integrity of our dependable tip department. |
I So I want to slam this back — straight from the shoulder! — |
I NEVER HAS A REPORT BEEN PUBLISHED IN THESE PAGES EXCEPT REPORTS |
j THAT CAME DIRECTLY ADDRESSED TO THE DEPARTMENT, cn blanks I send out cr on |
I post&l cards signed by an exhibitor and postmarked at the address he gives! |
I Never will any reports be clipped or lifted. I don't need to do that sort of cheap cheating; |
I I've got plenty of gocJ friends in "Our Gang" to keep these pages filled with reports sent direct. |
I And if anybody thinks differently, let them send me the dope. |
I YOU are the department — but I am guardian of your good faith. I've never broken the pledge |
I — and I never will. VAN. |
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Sinn 10-25. George M. Tockey, Dixie Theatre
(27,) seals), Wynona, Oklahoma.
HUNTED WOMAN. (4,954 feet). Star
cast. The oniy thing that saved this was Cur-
wood's name. Five reels of ordinary film.
Will do for Saturday. The paper especially
the SIX sheet is good. Country class town
of 1,380. Admission 10-25. Jas. B. Trout, Lib-
erty Theatre (256 seats), Leonard, Texas.
IRON HORSE. Star, George O'Brien. This
beats all the western action pictures we
have had thus far in the business. It has
everything to make it big and can stand all
the plugging you desire to put it over and
the sky is the limit. Fifty cents admission
for this one. Tone, okay. Sunday and .spe-
cial, yes. Appeal, one hundred per cent.
Mixed class town of 1,400. Pace & Bouma,
Rialto Theatre (300 seats), Pocahontas, Iowa.
LUCKY HORSESHOE. (5,000 feet). Star,
Tom Ivlix. Not up to Mix's standaid. Good
cast with Mix, but a rotten story. Flopped.
Print new. Tone, okay. Sunday, okay. Spe-
cial, never. Fair appeal. R. A. Preuss,
Arvada Theatre, Arvada, Colorado.
MAN WHO PLAYED SQUARE. Star, Buck
Jones. Eoys, this is real. Lots of action
and good comedy. If you boys like Jones
give them this. They will eat it up. It is of
the impossible variety but they like it Just
the same. Tone, good. Sunday and special,
no. General appeal. All classes. Admission
15-25. David W. Strayer, Mt. Joy Theatre
(232 seats), Mt. Joy, Pennsylvania.
PAINTED I/ADY. (6,938 feet). Star,
George O'Brien. A Larry Evans story with
trimmings. One of the most entertaining
pictures on the market. Not a superfluous
scene to it. A straightforward story that
does not require a dozen reels of explana-
tion. Some punch too. Tone, fair. Sunday
and special, yes. Appeal, ninety per cent.
All classes town of 3,500. Admission 15-30.
Henry W. Nauman, Moose Theatre (700
seals), Elizabethtown, Pennsylvania.
PAINTED 1-ADY. (6.938 feet). Star, George
O'Brien. Didn't mean much at the box office.
It's spectacular in spots. Story lacks con-
viction and for this reason fails to impress.
City of 110.000. Admission 10-20. Al. C.
Werner, Royal Theatre (500 seats), Reading,
Pennsylvania.
PORTS OF CAI-I/. Star, Edmund Lowe.
This is a good picture but not a special.
Just' a good program picture, play it as one
and you will make no mistake. Print good.
Tone, good. Sunday, yes. Special, no. Fair
appeal. Big city. Stephen G. Brenner, Eagle
Theatre. Ballimorc, Maryland.
RAINBOW TRAIL. (6,251 feet). Star, Tom
Mix. Mix as usual pulls 'em strong- to the
box office and this picture sent them away
well pleased; what more can be expected?
Print good. Special, yes. Appeal, very good.
Big city. Stephen G. Brenner, Eagle Theatre,
Baltimore, Maryland.
RAINBOW TRAIL. (5,251 feet). Star, Tom
Mix. Better than "Riders of the Purple Sage,''
and that's saying a whole lot! A typical Tom
Mix western with oodles of action and enough
fun to make several two-reel comedies. Lost
money on it, though, but not through fault
of picture, as a tent show was camped here
for a week, and it got all the coin in the
village. Tone. fair. Sunday, maybe. Special,
yes. Strong appeal. General class town of
1.000. Admission 10-25, 15-35. H. H. Hed-
berg, Amuse-U Theatre, Melville, Louisiana.
RAINBOW TRAIL. (5,251 feet). Star,
Tom Mix. Cowboy Mix in another western
melodram.a. A sequel to and better than
"Riders of the Purple Sage." My stars, but
Tom sure puts it over in this one and our
people were thrilled with his many single-
handed fights against tremendous odds. Of
course, you fellers know enough to buy this
one and profit thereby. George W. Walther,
Dixie Theatre, Kerrville, Texas.
ROUGHNECK. (7.519 feet). Star, George
O'Brien. This picture is good, the best part
of this print was cut out and the print sure
was rotten. It was marked inspected but
wlien you consider that I had to take out
seventy-two bad splices before I eould even
attempt to run it you can imagine what it
looked like but I got it through just the
same. Tone, good. Sunday and special, no.
Appeal, ninety per cent. Working class
town of 2,800. Admission 15-25. David W.
Strayer, Mt. Joy Theatre (232 seats), Mt. Joy,
Pennsylvania.
SCAND.\L PROOF. Star, Shirley Mason.
Where Mason is liked will prove an excel-
lent attraction of program quality. Tone and
appeal, good. Sunday, yes; special, no. Rural
and small town class town of 1,500. Adinis-
.»ion 10-25. T. W. Cannon, Majestic Theatre
(315 seats), Greenfield, Tennessee.
TEETH. (6,190 feet). Star, Tom Mix.
From a story by Virginia Brightman this
Mix film has all the thrills that can be put
in a feature film and it is made In an en-
tertaining manner with no superfluous scenes
to explain details. Special, no. Appeal,
ninety per cent. All classes town of 3,500.
Admission 15-30. Henry W. Nauman, Moose
Theatre (700 seats). Elizabethtown, Penn-
sylvania.
TIMBER WOLF. (4,800 feet). Star, Buck
Jones. A good outside action picture which
pleased our crowd. Tone, good. Sunday,
yes. Special, no. Railroad class and miners'
tov/n of 3.000. Admission, 10-35. Giles
Master. Strand Theatre (700 seats), Gallup,
New Mexico.
TROUBLES OF A BRIDE. Star cast. A
lively melodramatic program picture that
gave satisfaction to the few who saw it.
Tone, fair. Sunday and special, no. Good
appeal. Town and rural class town of 1,028.
Admission 10-25, 25-50 for specials. W. C.
Geer, Princess Theatre (175 seats), Vermont,
Illinois.
TROUBLES OF A BRIDE. (4,915 feet), btai,
Robert Agnew. Good melodrama with some
fast action in the last two reels, although
there was some padding in the first part.
Bum title killed atendance. H. H. Hedberg,
Amuse-U Theatre, Melville, Louisiana.
WINDING STAIRS. Star, Edmund Lowe,
Splendid program picture. Plenty of action
and suspense. Tone and appeal, okay. Sun-
day, okay. Special, no. General class town
of 3,300. Admission 10-25. Krieghbaum
Brothers, Char-Bell Theatre (800 seats),
Rochester, Indiana.
AVINNER TAKE ALL. (5,949 feet). Star,
Buck Jones. A pretty good show if they
did cut Larry Evans' story to pieces. Buck
Jones is a prime favorite here and they will
stand for almost anything from hini. His
worst is be'ter than many others be.'^t. Tone,
fair. Sunday and special, no. Appeal,
eighty-five per cent. All classes town of
3,500. Admission 15-20. Henry \V. Nauman,
Moose Theatre (700 seats), Eli/.abethtown,
Pennsylvania.
WHEEL. Star cast. The title ia the only
fault I could find. This one on ord'ir of the
"Hottentot." Ran this with a style show
and had lots of complimenrs. dh both. Tone,
a gambling picture. Special, yes. Appeals
to all classes. Country class t-)wn of 1.380.
Admission 10-25. Jas. B. Trout, Liberty Thea-
tre (256 seats), Leonard, Texas.
MetrO'Qoldwyn
CHV CHIIV «;ilOW. (6,408 feet). Star,
Betty Blythc. This one as good as some
American productions. Directions not so
much. Lover rotten but Blythe and robber
chief good. No one walked out on it here.
Received good print. You won't lose prestige
by running it. Special, no. Appeal, seventy
per cent. Working class town of 2,800. Ad-
mission 15-25. David W. Strayer, Mt. Joy
Theatre (232 seats), Mt. Joy, Pennsylvania.
EXCUSE ME. (5,084 feet). Star, Conrad
Nagle. Not a broad farce but a real funny-
comedy. Not much slapstick to mar It.
698
MOVING PICTURE WORLD
December 19, 1925
Should go big in any town that enjoys grade
A comedy. Tone, fair. Sunday and special,
no. Appeal, ninety per cent. All classes
town of 3,500. Admission 15-30. Henry W.
Nauman, Moose Theatre (700 seats), Eliia-
bethtown, Pennsylvania.
GREAT DIVIDE. (7,8U feet). Star, Con-
way Tearle. About the only thing to re-
commend this is an unusual story with clever
work by Conway Tearle and the big scene
where the doctor and Tearle are almost
caught in a box canon during a cloudburst.
Good water stuff. Tone, fair. Sunday and
special, no. Appeal, eighty-five per cent.
Henry W. Nauman, Moose Theatre (700 seats),
Elizabeth town, Pennsylvania.
GREAT DIVIDE. (7,811 feet). Star, Alice
Terry. A great name and a good picture.
A good name is half the battle with us.
Metro-Goldw yn always makes a highly
mounted finished picture; we advertise them
as being built for big show hou.ses and have
a high class trade on them but not usually
an overflow business. The Metro-Goldwyn
product doesn't appeal to the farmer or work-
ing man as a rule, but you can hold the bet-
ter picture lovers in your community with
the program. We always push our Metro's
and are not ashamed of them. We have
been nicely treated by the Chicago office.
Tone, okay. Sunday and special, yes. Ap-
peal, ninety per cent. William A. Clark, Sr..
Castle Theatre (400 seats), Havana, Illinois.
HE WHO GETS SLAPPED. (6.613 feet).
Star, Lon Chaney. A high class production
suitable for audiences that like better pic-
ture.''. You must work on that class of trade
to put over your Metro-Goldwyn pictures.
You will soon see the appreciation. Tone,
good. Sunday, yes. Special, no. Appeal,
eighty-five per cent. General class town of
3,600. Admission 10-20. William A. Clark,
Sr., Castle Theatre (400 seats), Havana,
Illinois.
HIS HUUR. (6,300 feet). Star, John Gil-
bert. Can't give the story much. Would
clas? as poor but picture is nicely cast and
well done. Not nearly so attractive as
•Three Weeks." Rather think the Glyn's have
run their limit. Tone, okay. Sunday, yes.
Special, no. Appeal, seventy-five per cent.
General class town of 3.600. Admission
10-20. William A. Clark, Sr., Castle Theatre
(400 seats), Havana, Illinois.
LADY OF THE NIGHT. (5,441 feet). Star,
Norma Shearer. Acting good. Picture very
good. Everyone satisfied. Not a blood and
thunder picture. Just a nice story with
Shearer taking two parts. Tone, good. Sun-
day, yes. Special, no. Appeal, eighty-five
per cent. Working class town of 2,800. Ad-
mission 15-25. David W. Strayer, Mt. Joy
Theatre (232 seats), Mt. Joy, Pennsylvania.
LITTLE OLD NEW YORK. (10,000 feet).
Star, Marion Davies. This is a good picture
of "Old New York" of 1807. Marion Davies
is great in this. Tone, good. Sunday and
special, yes. Appeal, ninety-five per cent.
Oil field class town of 700. Admission 10-25.
George M. Tockey, Dixie Theatre (275 seats),
Wynona, Oklahoma.
MARRIED FLIRTS. (6,705 feet). Star
cast. Good picture for regular program.
Tone, good. Sunday, yes. Special, no. Good
appeal. General class town of 3,300. Admis-
sion 10-25. Krieghbaum Brothers, Char-Bell
Theatre (800 seats), Rochester, Indiana.
R.\G BIAIV. (5,908 feet). Star, Jackie
Coogan. Pretty good show. People who
didn't like "Circus Days" and "Little Robin-
son Crusoe'' admitted that they liked it.
Tone, fair. Sunday and special, no. Appeal,
ninety per cent. All classes town of 3,500.
Admission 15-30. Henry W. Nauman, Moose
Theatre (700 seats), Elizabethtown, Pennsyl-
vania.
RED LILY. (6,975 feet). Star, Ramon
Novarro. Can't see this picture. Nothing to
it whether all the good stuff was cut out I
don't know, but I do know it wasn't in. It
came on seven reels, but it amounted to only
about five. Tone and appeal, none. Sunday
and special, no. All classes. Admission
15-25. David W. Strayer. Mt. Joy Theatre
(232 seats), Mt. Joy, Pennsylvania.
UNHOLY three:. (7,000 feet). Star, Lon
Chaney. Excellent. A knockout as a box
office and audience appeal picture. If they
don't like this one then it is because they
can't stand good pictures. Krieghbaum
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j Joins ^^Qang^^ |
I "We have been in the moving |
I picture business over three years |
I and have never sent in a report on |
I pictures. I
I "We enjoy the Straight from |
I the Shoulder Reports the most |
I of any section of your magazine |
I and feel guilty when reading |
I them because of not sending a I
I report. |
I "They are a big help in buying |
I and EVEN AFTER YOU HAVE |
I BOUGHT as to advertising a pic- |
I ture. If report is not favorable |
I we do not advertise it so big. |
I "Now — enclosed find report on |
I 'Wild Horse Mesa.'" Oren J. |
I Spaiti, Strand Theatre, Pleasant- |
I ville, Iowa. |
I WELCOME, MR. SPALTI. |
I "Our Gang" extends a warm j
I hand in gratitude and friendship. |
fillilllliillllliuiiuaiiiiililllll,lllllilllliuil4i:;i:ii!iiiii|i|{ii|il,iuiiuii.iiiiii:v^
Brothers, Char-Bell Theatre (800 seats),
Rochester, Indiana.
WINE OF YOl TH. Star cast. Good pro-
gram picture. Will please an audience who
likes a light jazz picture that carries a good
moral. Tone and appeal, okay. Sunday and
special, no. General class town of 3,300.
-Admission 10-25. Kreighbaum Brothers.
Char-Bell Theatre (800 seats), Rochester,
Indiana.
WOMEN WHO GIVE. (7,500 feet). Star
cast. A regular sea yarn and drama of the
New England fishing folks. The photography
is wonderful, taken off the Great Banks,
showing fishing smacks at sea during fogs
and storms. The plot has both comedy and
pathos. It grips you. If you like the salt
air and marine shots you'll like this one.
The cast is splendid. Draw from tourists
town of 3,000. Admission 10-30. George W.
Walther, Dixie Theatre, Kerrville, Texas.
Paramount
PONY EXPRESS. (9,929 feet). Star cast.
Not to compare with ''Covered Wagon" or
"North of 36" as I look at it, quite interest-
ing for one who is up on history, but too
long and rather drags at times. Tone, good.
Sunday and special, yes. Fair appeal. Small
town class and farmers town of 600. Admis-
sion 10-20, 10-30, 25-50. H. W. Batchelder,
Gait Theatre (175 seats). Gait, California.
PONY EXPRESS. (9.929 feet). Star cast.
Played three days to good business, although
third day dropped off terribly.. It Is a good
show, almost another "Covered Wagon."
Beery's work is excellent. Tone, good. Spe-
cial, yes. Pine appeal. Better class town
of 4,500. Admission 10-20. C. A. Anglemire.
"Y" Theatre (400 seats), Nazareth, Pennsyl-
vania.
RVGGLES OF RED GAP. (7,500 feet).
Star cast. Not a big special but a very
satisfactory attractive Western comedy-
drama with Torrence at his best. Tone, okay.
Sunday, yes. Special, no. Not much appeal.
Rural and small town class town of 1,500.
Admission 10-25. T. W. Cannon, Majestic
Theatre (315 seats), Greenfield, Tennessee.
COAST OF FOLLY. (7,000 feet). 'Star,
Gloria Swanson. Good picture but Gloria is
a dead one here. Tone, all right. Sunday,
yes. Special, no. Fair appeal. General class
town of 3,300. Admission 10-25. Kreigh-
baum Brothers. Char-Bell Theatre (800 seats),
Rochester, Indiana.
HE'S A PRINCE. Star, Raymond Griffith.
This was a flop at the box office, but not the
fault of the picture, very clever comedy that
had a revolution as the background. Will
go over where Griffith is established and
make money. Tone, okay. Sunday, yes.
Special, no. Good appeal. Town and coun-
try class town of 1,200. Admission 10-25.
C. R. Seff, New Radio Theatre (250 seats),
Correctionville, Iowa.
KISS IN THE DARK. (5,767 feet). Star,
Adolphe Menjou. Although we had it
marked "bunk,'' it drew a fair audience and
we did a little better than break even.
Some of our patrons liked it. Tone, okay.
Sunday, yes. Special, no. All classes, town
of 1,000. Admission 10-30. G. H. Perry,
People's Theatre (250 sets), Cloverdale, Cali-
fornia.
LOST A WIFE. Star cast. Just above pro-
gram schedule, but not a feature. Tone,
good. Sunday, yes. Special, no. Fair ap-
peal. Farmers and merchants, town of 1,650.
Mrs. J. B. Travelle, Elite Theatre, Placer-
ville, California.
MADAME SANS GENE. (9,904 feet).
Star, Gloria Swanson. After the picture
once gets under way it turns out to be an
excellent production. Had many favorable
comments from patrons who were able to
enjoy it, while some others didn't know
what it was all about. City of 110.000. Ad-
mis«ion 10-20. Al. C. Werner, Royal Theatre
(500 seats), Reading, Pennsylvania.
MANICURE GIRL. (5,989 feet). Star, Bebe
Daniels, (jood picture. Daniels fans will
like it. Tone, okay. Sunday and special, no.
Fair appeal. General class town of 3,500.
Admission 10-25. Krieghbaum Brothers.
Char-Ilell Theatre (SOO seats), Rochester,
Indiana.
MARRY' ME. Star cast. Good picture.
Worth seeing but not a special. Tone and
appeal, good. Sunday, yes. Speisial, no.
Farmers and merchants town of 1,650. Mrs.
J. B. Travelle, Elite Theatre. PlacerviUe,
California.
NEW BROOMS. (5,443 feet). Star cast.
This is a good picture with perhaps a little
more lesson to it than people like to buy,
but no complaints and I enjoyed It person-
ally. Tone. good. Sunday, yes. Special, no.
Town of 3,200. Admission 10-20-30. Charles
Lee Hyde, Grand Theatre, Pierre. South Da-
kota.
.NEW LIVES FOR OLD. Star cast. Had
many favorable comments on this picture
but business was not so good. Al. C. Wer-
ner. Royal Theatre, Reading, Pennsylvania.
TE.\ COMMANDMENTS. (11 reels). Star
east. We did not do the business we ex-
pected on this, but made money and will say
that for a real special I have never seen
its equal. Every theatre should run It.
Tone, good. Sunday and special, yes. Ap-
peal one hundred per cent. Rural class and
townspeople town of 800. Firkins & Laws,
Crystal Theatre (200 seats). Moravia, Iowa.
TE.N COMMANDMENTS. (11 reels). A
truly wonderful production. Almost perfect,
but in the scene where Pharaoh's soldiers are
crossing the Red Sea following Moses and his
children there is a very bad error in photo-
graphy for a director like DeMille to allow
to slip by. It is where the water rushes
in and covers the soldiers. Anyone can tell
that the ditch is only six feet or so deep by
the way the water rolls over the edge and
in a very small fraction of a second strikes
the bottom. The speed camera should have
been used here to give the Impression of a
great mass of water falling one hundred
feet or more as one is supposed to believe.
Our churches tied up with us and we did a
fair business in rainy muddy weather. Tone,
good. Special, yes. Town of 1,028. Admis-
sion 10-25, 25-50 for specials. W. C. Geer.
Princess Theatre (175 seats), Vermont, Illi-
nois.
FAST SET. (6.965 feet). Star, Betty
Compson. A program picture that might
please one day. I tried it two days and It
failed to go over. Many knocked It and
very few complimented It. Tone, okay. Sun-
day, okay. Special, no. Appeal, fifty per
cent. R. L. Nowell, Idlehour Theatre, Mon-
roe. Georgia.
FLOWER OF THE NIGHT. (6,374 feet).
Star, Pola Negri. A good program action
picture. Pola has not much drawing power
in my town. Good story and excellent act-
ing. Print fine. Tone, good. Sunday, no.
Special, no. Appeal, seventy-five per cent.
December 19, 1925
MOVING PICTURE WORLD
699
R. A. Preuss, Arvada Theatre, Arvada, Col-
orado.
FLOWER OF THE NIGHT. (8,374 feet).
Star, Pola Negri. This is just an ordinary
prog-ram picture. Pola Negri is a \ery fine
actress but does not pull in country. Would
like to see her in one of the big ones. Tone
and appeal, fair. Sunday and special, no.
Mixed class town of 1,800. Admission,
twenty-five cents. Fred S. Widenor, Opera
House (492 seats), Belvidere, New Jersey.
LUCKY DEVIL. (5,935 feet). Star, Rich-
ard Dix. A good action picture but not his
best. Tone, fair. Sunday, yes. Special, no.
Good appeal. Rural class town of 1,500.
Admission 10-30. I. I. Kennedy, Electric
Theatre, Glasgow, Missouri.
IVOUl-H OF 36. (7,908 feet). Star, Jack
Holt. A good picture well liked by all who
saw it. Film okay. Tone and appeal, good.
Sunday, yos. Quite a special. Rural class
town of 850. Admission 10-25, 15-35. Helen
Drexler, Star Theatre (220 seats), Crofton,
Nebraska
RUGGED WATER. (6,015 feet). Star,
Warner Baxter. Don't dare buy this or run
It, as it is a real flop. Lost me plenty of
money on S.aturday night. Old fashioned
story. For me it was a real flop. Some
walked out. Tone, okay. Sunday, yes.
Special, no. Fair appeal. Town and coun-
try class town of 1,200. Admission 10-25.
C. R. Seff, New Radio Theatre (250 seats),
Correctionville, Iowa.
TEN COMMANDMENTS. (11 reels). Star
cast. Picture is good and draws, but the
exchange gets it all, no matter whether you
buy it or play percentage. Tone, fine. Sun-
day and special, yes. Very good appeal.
Rural class town of 850. Helen Drexler,
Star Theatre (220 seats), Ctofton, Nebraska.
THUNDERING HERD. (7,187 feet). Star,
Jack Holt. Not as good as "36," but pretty
well liked. It didn't draw near as well.
Tone, good. Sunday, yes. Possible for
special. Appeal, quite good. Rural class
town of 850. Admission 10-25, 15-35. Helen
Drexler, Star Theatre (220 seats), Crofton,
Nebraska.
THUNDERING HERD. (7,187 feet). Star,
Jack Holt. Consider it to be the best Zane
Grey picture on the market today. Stampede
of buffaloes not so big but picture will suit
most everyone. Tone, good. Sunday and
special, yes. Good appeal. Rural class town
of 1,500. Admission 10-30. I. I. Kennedy,
Electric Theatre, Glasgow, Missouri.
LITTLE FRENCH GIRL. (5,628 feet).
Star, Alice Joyce. A weak sister that they
came out pretty well to see due in a measure
to Herbert Brenon having been up here so
much. This film effort didn't enhance
Brenon's "rep," but he has done great
enough work to have an occasional slip-up
overlooked. You'll play it, of course, but
just play it, and don't get eloquent on its
merits. Weather fair; attendance good.
Draw health seekers and tourists. Dave
Seymour, Pontiac Theatre Beautiful, Saranac
L^ke, New Tork.
GOOSE HANGS HIGH. Star cast. A sweet
wholesome picture that pleased the better
class patrons very much. While It only did
an average business it wasn't the fault of
the picture. Al. C. Werner, Royal Theatre,
Reading, Pennsylvania.
HE'S A PRINCE. 'Star, Raymond GriflBth.
Good comedy drama, but not a special.
Farmers and merchants, town of 1,650. Mrs.
J. B. Travelle, Elite Theatre, Placerville, Cali-
fornia.
Paihe
BLACK CYCLONE. (5,038 feet). Star
cast. A wonderful painstaking production.
The characters portrayed by horses. Rex.
Lady and Killer are the principles in a love
story that is almost human and interesting
to the ninth degree. You all should show
thl.s picture. Don't make the mistake think-
ing it can't be much. It's wonderful I say.
Tourist class town of 3,000. Admission 10-30.
George W. Walther, Dixie Theatre (500 seats),
Kerrville, Texas.
FRESHMAN. (6,683 feet). Star, Harold
Lloyd. Played three days to fair business.
MAY McAVOY
Lending charm to a role of distinc-
tion in Universal' s "My Old Dutch."
We struck one bad night as it snowed. A
great comedy, but in a small town like ours
the football game won't register properly.
Tone, okay. Special, yes. Good appeal. Bet-
ter class town of 4,500. Admission 10-20.
C. A. Anglemire. "Y" Theatre (400 seats),
Nazareth, Pennsylvania.
WHY WORRY. (6 reels). Star, Harold
Lloyd. This, perhaps, is the weak one of the
Lloyd comedies, but we did just fair business
on a two-day run. Strong opposition kept
the attendance down. No tone. Sunday, no.
Special, yes. Appeal, eighty per cent. Gen-
eral class town of 3,000. Admisison 10-25,
15-30 for specials. A. E. Andrews, Opera
House (500 seats). Emporium, Pennsylvania.
Producers* DisU Corp
BEYOND THE BORDER. Star cast. Good
western. Business good. Ralph Benedict,
Varsity Theatre, Champaign, Illinois.
CHARLIE'S AUNT. (7,245 feet). Star, Syd
Chaplin. One of the most satisfactory pic-
tures we ever ran. Everybody pleased and
drew a good business considering business
conditions here. Tone, good. Sunday and
special, yes. Appeal, one hundred per cent.
General class town 3,000. Admisison 10-20.
William A. Clark, Sr., Castle Theatre (400
seats), Havana, Illinois.
COMING OF AMOS. Star cast. Had a bad
opening due to following a one-night attrac-
tion; second day went way up. Patrons en-
joyed it very much. Play to a high class
audience. My personal opinion very good
picture. Rod LaRocque popular here. Paul
V. Phillips, Wilson Theatre, Wilson, North
Carolina.
COMING OF AMOS. Star, Rod LaRocque.
Excellent picture. It pleased our audience
and the management. Tone and appeal, okay.
Sunday, okay. Special, no. General class
town of 3,300. Admisison 10-25. Kreigh-
baum Brothers, Char-Bell Theatre (800 seats),
Rochester, Indiana.
HOUSE OF YOUTH. (6,505 feet). Star
Patsy Ruth Miller. Good program picture
but not much drawing power, but those who
saw it were pleased. Producers' programs
all average good entertainment, but the
names selected haven't the appeal. Tone,
okay. Sunday, yes. Special, no. Appeal,
sixty-five per cent. General class town of
3,600. Admission 10-20. William A. Clark,
Sr., Castle Theatre (400 seats), Havana,
Illinois.
HOLD YOUR BREATH. (5 reels). Star
cast. Splendid comedy feature. Pleased one
hundred per cent. W. B. Hltchcow, Jr., Star
Theatre, Upper Sandusky, Ohio.
TROUPING WITH ELLEN. Star cast. Pic-
ture good. No business. M. Shetkln, Olympic
Theatre, Erie, Pennsylvania.
WITHOUT MERCY. Star, Rockcliffe Fel-
lows. A good program picture. Tone and
appeal, okay. Sunday, okay. Special, no.
General class town of 3,300. Admisison 10-25.
Kreighbaum Brothers, Char-Bell Theatre (800
seats), Rochester, Indiana.
United Artists
GARRISON'S FINISHj. (8 reels). Star,
Jack Pickford. A good race horse picture
that will please. Drew fairly good crowds for
two days. Tone, okay. Sunday, okay. Spe-
cial, no. Appeal, ninety per cent. R. L.
Nowell, Idlehour Theatre, Monroe, Georgia.
SALLY OF THE SAWDUST. Star, Carol
Dempster. To my notion this is one of the
best pictures of the year and one that you
can play up to the limit. I never heard any-
thing but praise on this. If we could only
get more like this one. Tone, good. Sunday,
yes. Special, yes. Excellent appeal. Giles
Master, Strand Theatre, Gallup, New Merico.
TESS OF THE STORM COUNTRY. Star,
Mary Pickford. One of the best pictures I
have had the pleasure of showing. The best
Mary Pickford ever shown here and many
were loud in their praise. You can't exploit
it much on account of the cheap advertising
that United Artists puts out That's my only
objection to them. Tone, okay. Sunday and
special, okay. Appeal, ninety per cent. R. L.
Nowell, Idlehour Theatre, Monroe, Georgia.
WAKING UP THE TOWN. (4,802 feet).
Star, Jack Pickford. Personally, I was dis-
appointed in this feature, as the title had led
me to look for a different type of picture.
The picture seemed to please, several takinfi
the pains to tell me that they liked it. Tone,
good. Special, no. Mill and farming class
town of 1,000. Admission twenty-five cents,
specials, twenty-five and fifty cents. L. E.
Parsons, Parsons Hall (325 seats), Marcel-
lus. New York.
Universal
CALGARY STAMPEDE. Star, Hoot Gibson.
Simply great and one of the best westerns
ever made, and you can boost this one to the
skies. Universal has spared no expense to
make this a great picture. Tone, good. Sun-
day and special, yes. Excellent appeal. Rail-
road class and miners town of 3,000. Admis-
sion 10-35. Giles Master, Strand Theatre (700
seats), Gallup, New Mexico.
DARING CHANCES. (Star, Jack Hoxie. A
first class program picture. Tone, good. Sun-
day, yes. Special, no. Appeal, eighty per
cent. H. P. McFadden, Reel Theatre, Matoma.
Kansas.
HEADWINDS. Star, House Peters. Fine
water scenes but only a fair picture. Don't
bill it big, it won't hold up. Tone, good. Sun-
day, yes. Special, no. Fair appeal. General
class town of 3,300. Admission 10-25. Kreigh-
baum Brothers, Char-Bell Theatre (800 seats),
Rochester, Indiana.
OUTLAW'S DAUGHTER. Star, Josle Sedg-
wick. A little better than the general run of
Universal's Blue Streak Westerns. Josle looks
mighty good and does good work. Will please
in any western house. Country class town of
1,380. Admission 10-25. Jas. B. Trout, Lib-
erty Theatre (256 seats), Leonard, Texas.
PEACOCK FEATHERS. Star, Jacqueline
Logan. One of the prettiest pictures we have
ever seen and one well worth getting behind
Tone, okay. Sunday, okay. Special, no.
Country class and farmers town of 3,300. Ad-
mission 15-30. P. L. Vann, Opera House (600
seats), Greenville, Alabama.
PHANTOM OF THE OPERA. Star, Lon
Chaney. This is certainly a wonderful show
In every respect. Didn't make very much on
account of high rental, but glad we played it
just the same. Tone, okay. Sunday, okay.
Special, yos. Country class and farmers town
of 3,300. Admission 15-30. P. L. Vann, Opera
House (GOO seats), Greenville, Alabama.
RIDING KID FROM POWDER RIVER.
(5,727 feet). Star, Hoot Gibson. Smallest
house of the season, but, oh boy, we had some
storm. A good western. Tone, good. Special,
no. Mill and farming class town of 1,000.
Admission twenty-flve cents, specials, 25-50.
L. B. Parsons. Parsons Hall (325 seats), Mar-
cellus. New York.
SIEGE. Star, Virginia Valll. This Is an-
700
MOVING PICTURE WORLD
December 19, 1925
other one of the good Universal's. We played
it against heavy opposition yet did well with
it. Tone. okay. Sunday, yes. Special, no.
Country class and farmers town of 3.300. Ad-
mission 15-30. P. L. Vann, Opera House C600
seats), Greenville, Alabama.
SI'OOK RAJVCH. Star, Hoot Gibson. Differ-
ent from the average type of western sub-
ject, plenty of comedy, many thrills and
enough action to hold an audience until the
curtain is rung down on the clos'ng scene.
Sunday and special, no. Appeal, seventy-five
per cent. Mixed class town of 5,000. Admis-
sion 15-25. L. J. Morse, Palace Theatre (400
seats), Winnsboro, South Carolina.
TEASER. (6,300 feet). Star, Laura La-
Plani. Not as good as sonje of her other
pictures. Some of my patrons said, "I liked
it pretty well." You know what that means.
Special, no. Country class town of 1.380.
Admis^iior. 10-25. .las. B. Trout, Liberty The-
atre (256 seats), Leonard, Texas.
TORNADO. (6.576 feet). Star, House
Peters. This is some picture. If it had come
a week later, nature would have provided a
proper setting. Tone, good. Mill and farm-
ing class town of 1,000. Admission twenty-
five cents, specials--. 25-50. L. E. Parsons, Par-
sons Hall (325 seats), Marcellus, New York.
TL'Ki>IOII.. (7 reels). Star cast. Very
good. Uid not see it. as I have been under the
weather, but all reports said great, something
different and all parts well acted. Tone and
appeal good. Sunday and special, yes. Small
town class and farmers town of 600. Ad-
mission 10-20, 10-30. H. W. Batchelder, Gait
Theatre (175 seats). Gait, California.
WHITE OUTLAW. Star, Jack Hoxie. A
swift moving action story that will please the
lovers of clean outdoor pictures. Sunday and
special, no. Appeal, seventy-five per cent.
Mixed class town of 5.000. Admission 15-25.
L. J., Morse, Palace Theatre (400 seats)
Winnsboro, South Carolina.
Vitagraph
UNKNOWN LOVER. Star. Elsie Ferguson
.Just an ordinary picture. Not as good as the
average Vitagraph picture. Special, no.
Country class and farmers town of 3.300.
Admission 15-30. P. L. Vann. Opera House
(600 seats), Greenville, Alabama.
WILDFIRE. (6.550 feet). Star, Aileen
Pringle. Nothing to compare with other
Pringle pictures. A negro almost becomes
the star in this. Tone, no. Sunday and
special, no. Country class town of 3,300.
Admiss on 15-30. P. L. Vann, Opera House
(600 seats). Greenville, Alabama.
Warner Brothers
BEING RESPECTABLE. Star. Monte Blue.
Nothing great, nothing bad. very ordinary,
but good picture, just the same, unless you're
fed up on these neglected wife pictures.
Print good. Tone, good. Sunday, yes.
Special, no. Weak appeal. All classes. Ad-
mission 15-25. David W. Strayer, Mt. Joy
Theatre (232 seats), Mt. Joy, Pennsylvania.
I There are a lot of theatres run- |
I ning SO close to release date that |
I they argue "The old picture re- |
I ports don't do me any good — why |
I bother to send in tips?" |
I Boys — don't feel that way! |
I Figure it that a few minutes a |
I week on your part will help thou- |
g sands of exhibitors. |
1 SHOOT IN THE TIPS! |
.filllllllllllllllllllllllllllllllllltllllllllllllllllllUIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII^
BOBBED HAIR. Star. Marie Prevost. A
modern story of an ancient old problem two
men and a maid told in remarkable way by
an able cast. Thia is one of the many big
cililire hoa ofl^ce atiraclions offered ex-
hibitors by Warner Brothers this year. Sun-
day and special, no. Appeal, ninety per cent.
Mixed clats town of 5.1011. Admission 15-25.
L. J.. Morse, Palace Theatre (400 seats)
Winnsboro, South Carolina.
BRIDGE OF SIGHS. Star, Dorothy Mac-
kaill. Goo'l- picture. Fair story. Will please
as an average program picture. Tone and
appeal, okay. Sunday, okay. Special, no.
(Jeneral class town of 3,300. Admission 10-25.
Kreighbaum Brothers, Char-Bell Theatre (800
seats), Rochester, Indiana.
EVE'S LOVER. Star cast. Good program
picture. Tone and appeal, good. Sunday, yes.
Special, no. Central cI.tss town of 3.3u0. Ad-
mission lU-25. Kreighbaum Brohters. Char-
Bell Theatre (800 seats). Rochester, Indiana.
COMPROMISE. Star, Irene Rich. A splen-
did story well woven. Pleased a large audi-
i in e. H;id many <v nimcnts on tli's one. Buy
it, boost it, and watch your box office results.
Tone, good. Sunday and special, yes. Appeal,
ninety per cent. Mixed class town of 5.000.
Admission 15-25. L. J. Morse. Palace Theatre
(400 seats), Winnsboro, South Carolina.
LITTLE JOHNNY JONES. Star, Johnny
Hines. A very nice picture that pleased many
of the gang who turned out to see a "Screen
( lassK ' t he first \V ai ners here but reliable
information says not the last if they keep
coming as good as this. Tone, fair. Sunday
and special, no. Appeal, ninety per cent.
All classes town of 3.500. Admission 15-30.
Henry W. Nauman, Moose Theatre (7U0 seats),
Elizabethtown, Pennsylvania.
Independents
AFTER DARK. (Stute ItiKhl). Star,
Hutchison. Hutchison isn't so bad. but the
story don't amount to much. Part of it is
broadly humorous and the rest is twaddle.
Program picture for third-rate houses. Tone,
fair. Sunday and special, no. .'Vppeal, seventy-
five per cent. All classes town of 3,500. Ad-
mission 15-30. Henry W. Nauman, Moose
Theatre (700 seats), Elizabethtown. Penn-
sylvania.
UVCLUNE JONES. (State RiKhl). Star.
Big Boy Williams. A fairly good western
with lots of action. Tone, good. Sunday and
special, no. Appeal, seventy-five per cent.
George M. Tockey, Dixie Theatre (275 seats).
Oil field class town of 700. Admission 10-25.
Wynona, Oklahoma.
CAN VOX RUSTLIN'. (State RiKlit>. Star,
Jack Perrin. A good western with lots of
action. Perrin has a good following here.
Tone, fair. Sunday, no. Appeal, seventy-
five per cent. Oil class town of 700. Ad-
mission 10-25. G. yi. Tockey, Dixie Theatre,
Wynona. Oklahoma.
COMEBACK. (State Right). Star. Benny
Leonard. These are sure good entertain-
ment and above all they are clean. Tone,
good. Sunday, yes. Special, no. Appeal,
eighty-five per cent. Oil class town of 700.
Dixie Theatre. Wynona. Oklahoma.
EMPTY HEARTS. (State Right). Star
cast. A good heart interest picture that
pleased most of the audience. Tone. good.
Sunday, yes. Special, no. Appeal, eighty
per cent. Oil class town of 700. Admission
10-25. George M. Tockey, Dixie Theatre,
Wynona, Oklahoma.
HIS M.VSTEH'S VOICE. (Golh.-inil. Star»
Thunder (dog). Good picture that pleased.
.\ great deal more than average attendance.
A better picture than the average from the
big three. Tone, okay Sunday and special,
yes. Town and country class town of 5.000.
.\dmission 10-25. W. F. Jones, Criterion
Theatre (300 seats), Frederick. Oklahoma.
M.AKEMOISELLE MIDNIGHT. (State
ItiK'ht). Star, Mae Murray. There Is no
entertaining value in this picture, the plot
is perfectly stupid and absolutely senseless.
.Mae Murray as a Mexican senorita is insipid
and without any appeal whatsoever. The
play is obviously written to permit Mae to
pirouette through a number of Sp.anish fan-
dangoes. Nothing doing, sorry. Draw from
tourist town of 3.000. Admission 10-30.
George W. 'W alther. Dixie Theatre (500 seats),
Kerrville. Texas.
STRANGER OP C.INYON VALLEY.
(Arrow). Star cast. A dandy western that
left us a few doll-irs after expenses were paid.
You small exhibitors look these up. It will
pay you. Tone. good. Sunday, good. Appeal,
fine. Rural class town of 850. Admission
10-25, 15-35. Helen Drexler, Star Theatre
(220 seats), Crofton, Nebraska.
SUPEHSPEED. (EnterpriNc). Star, Reed
Howes. A good action picture that went
over big. R. L. Nowell, Idlehour Theatre,
Monroe. Georgia.
TURNED UI'. Steiner. Star, Charles
Hutchison. A very poor attraction and very
little action. Not anywhere near as good
as Hutch Of The U. S. A.' Print new.
Sunday and special, no. Poor appeal. AH
classes in big city. Stephen G. Brenner,
Eagle Theatre, Baltimore, Maryland.
INDEX COMES
NEXT WEEK
-jiiiiiiiiiininiiiiiiiiiiiiiniiiiiiiiiniiiiiiiiuiiiiiiiHiiiniiiiiiiiiiiiniiniiiiiiiiiiiniiiiiiiiiiiiiw^^^^^^^
I Fill In Tear Out Send Along
Fellow Exhibitors: Being an exhibitor myself, 1 appreciate what help comes from
dependable picture tips, so I'm sending "Our Gang" the subjoined dope on the
feature and surrounding program I've run. When Van sends me a report blank I'll
send more tips. Here's the starter:
A Straight From the
Shoulder Report
Title
My report.
Prodi
roducer
Star
With it I ran (Short Subjects) and
My tip on these it:
I My name Theatre
I City State Class I draw
^iniiiiiiiiiiiiiiiiiiiiuiii iiiuiiiiiiiiii'iiiiiiii iiiiiiiiiJiiiiiiiiiiiiiiiiiiiiiiiiiiiiwiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniuiiiiiiiiiiiiiiiiiiiiiiiH
Quick RePerence Picture Chart
cKandif, Compact Information to Help Ijoa with IJour Bookings, Slwujinq: 7itl£,Star,
dijpe ofStonj, Date ofJ/[ouing Mure World Jkvizu), and Jootaqe on Current Jilms
ARROW
Kind oi Picture
Primrose Path CCIara Bow) Melodrama Oct.
Tessie (May McAvoy) Comedy Oct.
WanderitiR Firej (all-star) Drama Oct.
OiilHren ol tlir \Vhirlan<l fnll star) Crook melodrama Oct.
Unnamed V\'oman (Leah Daird) Society drama Oct.
Substiiute Wiie (Novak) Domestic drama Oct.
ASSOCIATED EXHIBITORS
Review. Feet
192S
S.. 6.840
10.. 6.800
17.. 6,JIX)
17.. b.-SOO
24.. 6. .100
31.. 6.580
Hctct Say Die (MacLead) Comedy of thrilli Sep.
Cut of Broadway (O. Moore) Police drama Nov,
Price of a Party (H. Ford) .Modem drama ..Oct.
Barriers Burned Away Spectacle Dec.
'i Love Everything? Sex m<!lo Nov
Battling Bunyan (Barry) Comedy-dr. Dec.
Cireateat Love of All (Beban) Drama Tan.
Bad Company (Tearle) Society drama Jan.
Introduce Me (Douglas MacLean) .Comedy thrilU Mar.
Sky Raider (Logan) Drama
Back to Life (PaHy Ruth Miller) Drama Feb.
Manhattan Madness (Dempsey-Tayior). .. Action melodrama Aug
Under ihe Rouge (Percy-T. Moore) Crook drama Aug.
His Buddy's Wife (Glenn Hunter) Sentiment drama Aug.
Headlines (Alice Joyce) S.icrifico drama Aug
Fifty-Fifty (Hampton-L. Barrymore) Drama Aug
Keep Smiling (Monty Banks) Comedy Aug.
'Camille of Barbary Coast (O. Moore-Busch) Drama Aug.
Never Weaken (Harold Lloyd) Reissued comedy Aug
CHADWICK PICTURES CORP.
1924
13.. 5.803
22.. sjns
18.. 5.315
27.. 6.236
IS.. 6.000
27.. 4,718
1925
17.. 6.486
24.. 5.551
21
6.710
.... 6.638
8.. 5.628
1.. 5.580
1.. 6.055
1.. 5.226
I.. 5.600
1.. 5.5.11
1 5,400
1.. 5.308
I. 3.000
Nov
Nov
1924
1
B
1925
s
28.
25
4
II
7 600
6.001
6.nnfi
6.300
6..V10
6.200
5.900
T .\m the Man (L. Barrymore) Dom. melo
Flattery (Bowers) Political dr
Tomboy (Devore-Rawlinson) Melodramatic com Un
Midnight Girl (Lila Lee) Drama Mar
Wiiard of Oz (Larry Semon) Slapstick com -'or
Man of Iron (L. Barrymore) Drama JuK
American Pluck (G. Walsh) Action melodrama Julv
Unchastened Woman (Theda Bara) Domestic drama
Some Pun'kins ((Tlias. Ray) Rural com.-dr
Prince of Broadway (G. Walsh) Action romance
The Bells (L. Barrymore) Drama
Perfect Clown (Larry Semon) Typical comedy
Blue Blond (G Wilsh) Action romance
Paint and Powder (E. Hammerstein) Staee life drama Oct.
EDUCATIONAL FILM CORP.
1925
Don't Pinch (Bobby Vernon) Comedy Apr 25 2.0f)P
Dome Doctor (Larry Semon) Comedy Apr 25 . 2.000
Village School Hodge-Podge May 2 1000
Wide Awake (Lige (Donley) .....Mermaid comedy May ? 7 f*^
King Cotton Hamilton comedy May 9 2.008
Dragon Alley Juvenile comedy May 9 2.000
Rock Bottom (Bowes) f"ameo comedy >t^v 9 1.000
Tender Feet (Hiers) Hiers comedy May 16 2,000
17.. 7.000
Kind of Picttire
Fares Please (St. John) Mermaid com. ...
Only a Country Lass .\oveliy
Wild Waves Cameo comedy .
Balto's Race to Nome... special
Curses (St. John) Comedy
Review. Feet
May 16..
.M.<y 16..
.May a
.May 23
.May JO
JO
JO
6
6
6
Hello Goodbye (Conley) .Mermaid comedy May
Two Poor Fish Hurd cartoon May
Earth's Other Half Hodge- Podge June
Fun's Fun (Bowes) Cameo comedy June
Clodhopper (Larry Semon) ( ..medy June
Air Tight (Vernon) Christie comedy June 13
(iHng Great Mermaid comedy June 13..
Wake Up (Bowes) Cameo comedy June 13 .
Bjby Blues Juvenile comedy Juni 20..
Prop's Dash for Cash Ifurd cartoon June 20 .
Call a Cop Christie comedy June 30..
Oh, Bridget (Walter Hiers) Hiers comedy lune 27 .
Mexican Melody Hodge-Podge June 27 .
Never Fear (Bowes-Vance) Comedy July 4.
Lewis-Afann Bout .Magazine July 4..
Bobby Bumps & Co Hurd cartoon July 4..
Below Zero (Lige Conley) Mermand comedy July II..
Permit Me (Bowes) Comedy July 11..
Wailing (Hamilton) Hamilton comedy July 11..
Hot and Heavy (Eddie Nelson) Mermaid comedy July 18..
Travel Treastires Hodge Podge July 18..
Beware Comedy Aug. 1.
Look Out Comedy Aug, 1..
Tourist Tuxedo comedy Aug. 15.
Pictorial Proverbs Hodge Podge Aug. 15.
Be Careful (Adams) CTiristie comedy Aug. 22.
Ple.Tsure Bound (Conley) J White prod Aug. 22.
Watch Out (Vernon) Christie comedy Aug 29
Felix the Cat Trifles With Time Sullivan cartoon Sep. 5
Soup to Nuts (Neal Burns) Comedy 5^ep, 5
Props and The Spirits Pen and Ink Vaud Sep. 5..
Off His Beat (Hiers) Comedy Sep. 12
Wild Beasts r.f Borneo Animal special Sep. 12.
Busts into Business Sullivan cartoon .Sep 19. .
Fair Warnine (St. John) Camerty Sep 19
The Movies (Lloyd Hamilton) Comedy .Sep. 26.,
Felix the Cat Trips Thru Toylani Cartoon Oct. 3.
In Deep (Bowes) Comedy Oct. 3.
A Misfit Sailor (Billy Dooley) Comedy Oct. 3.
Dog Daze (Cliff Bowes) Cameo comedy Oct 10..
Felix Cat on the Farm Sullivan cartoon Oct 10.,
Who Which? Cameo comedy Oct 10..
The Story Teller flodge-Podge Oct 10.,
Maid in Morocco (Lupino Lane) Comedy Oct. 17.
Scrambled Eggs Cameo comedv Oct, 17.
Spot Light (Lige Conley) T. White comedy Oct. 17.
Bahv Be Good Tnvenile comedy Oct. 24.
A Goofy Gob (Dooley) Comedy Oct. 31,
Slippery Feet (Vernon) Comedy Oct. 31,
Felix the Cat on the Job Sullivan cartoon Oct. 31,,
Knicknacks of Knowledge Hodge-Podge Oct, 31,
Sweet and Pretty (Cliff Bowes) Cameo comedy Nov, 7,,
Fire Away (St, John) Mermaid comedy Nov, 7,,
Felix, the Cat in the Cold Rush Sullivan cartoon Nov, 7,,
Oeaning Un (Johnny Arthur) Comedy Nov, 14,
Hot Feet (Bo'vesJ Comedy Nov, 14,,
Hot Doggie (Hiers) Comedv Nov, 14.,
On Edge. (Conley) T. Wliite prod NV,v. 21.
Eats Are We't (Felix-cat) Sullivan cartoon Nov. 21..
S'ow Down (Bowes) Comedy Nov, 2S..
Framefl (Hamilton) Comedy Nov. 28..
Magical Movies Hodge-Podge Nov. 28..
2,000
1,00«
I.UOl
2.000
2.000
2.00C
l.OOl
2.or»
1.000
2.OO0
2,000
2,00C
l.UOtI
2.00C
1.000
2.0O0
2.000
1,000
1.000
2.000
l.OOC
2,000
l.OOC
2.000
2,000
l.OOC
2.000
1,0011
2,000
1.000
2,000
2,0W
2,000
1. flOft
2, nnn
1. 000
2.001
2.000
i.onn
?.<YV\
2,000
i.doc
1, >«iO
2, noo
l.nnn
l.non
l.non
1 noo
2,000
1,000
2.000
2.000
2,000
2,000
1,000
I.OOO
l,flfl(
2,00(
i.not
2.000
i.noo
2.000
2.000
I.OOO
1.000
2.000
1,000
g'liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiimiiiiiiiii'iiiiiii iiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiKiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiniiiiiiiiiiii^^
About That Buck We're Shelling Out
WE'RE getting a good kick out of handing over a dollar for any major error that one of you folks
writes us to point out. The letters are coming along often enough to show that you're taking
real interest in helping us make this the most accurate Chart being published.
But, remember this, please! — Major errors, such as wrong feature footage. A parenthesis left off after
a star name — or a release eliminated as we do cut them out at top of list when we add new releases — those
aren't major errors. They don't work any hardship on exhibitors.
Last week we got three different letters from exhibitors — glad to get 'em. They brought out the point
that Paramount's "Golden Princess" footage was away out. One said correct footage was "less than 7,000"
— another gave it from an exchange measurement as 6,400, and the third had it 6,502.
So you see, prints differ SOME in different places — BUT — these boys will get the buck because we were
away up around 8,000, as we got it with the information published with the review of that film. But it shows
you that minor differences are bound to occur — just wise us up when they're REAL ERRORS.
Oh, yes — the New York Paramount office gives ttat footage on "Golden Princess" as 6,546.
fiiiiininiiiiiMiiiiiiiiHiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii:iiiiiiiiiiiiiiiiiiiinniiiii^
702
MOVING PICTURE WORLD
December 19, 1^25
FILM BOOKING OFFICES OF AMERICA
Kind of Picture
Review. Feet
1925
No-GuB Man (Left7 Flynn) Outdoor melo. Jan. 17.. 4,522
Flashing Spurs (Bob Custer) Outdoor melo Jan. 24.. 5,068
Youth and Adventure (R. Talmadge) Outdoor melo Jan. 24.. 5,523
Sleeping Cutie Go- Getters Jan. 31.. 2,000
Midnight Molly (Evelyn Brent) Crook drama Feb. 7.. 6.000
Range Terror (Bob Custer) Western Feb. 14.. 4^
Cloud Rider (Al Wilson) Airplane- thrill Feb. 21.. 5,070
/immie's Mitlions (R. Tahnadfe) Athletic-stunts Feb. 28.. 5,16/
Parisian Nights (Hammerstein-Tellegen).. Drama Ifar. 7.. 6,278
Welcome Granger (Vaughn) Pacemakers Mar. 7.. 2,000
Helping Hand (Aubrey) Comedy ....Mar. 7.. 2,000
Dreed of the Border (Lefty Flynn) Western Mar. 14.. 4,930
Ixive's Bargain (Marjorie Daw) Drama Mar. 21.. 6,000
Captain Kidd ....Bray cartooo Mar. 21.. 1,000
Scar Uanan (Yakima Canutt) ..Western Mar. 28.. 6,020
Galloping Vengeance (Bob Custer) Texas Ranger dr Mar. 28.. 5,005
He Who Gets Rapped (Vaughn) Pacemakers Mar. 28.. 2,000
Forbidden Cargo (Evelyn Brent) Melodrama Apr. 4.. 4,850
O. U. West (Lefty Flynn) Western April H.. 5,000
That Devil Quemado (Thomson) Thrill western Apr. 18.. 4,720
Merton of the Goofies Pacemakers Apr. 18.. 2,000
Lilies of the Streets (V. L. Corbin) Hum. Int. melo Apr. 25.. 7,216
White Fang (Strongheart-dog) Drama May 2. . S,8<»
Tearing Through (R. Talmadge) Stunt melodr May 9.. 4,714
Great Decide Pacemakers May 9.. 2,000
Fast Male Pacemakers .May 9.. 2,000
Texas Bearcat (Bob Custer) Western drama May 16.. 4,77«
Speed Wild (Flynn) ; Melodrama May 23.. 4.700
Alias Mary Flynn (Brent) Regeneration melo May 30.. 5.550
Drusilla With a Million (Mary Carr) Human Interest dr Tune 6.. 7,391
Fighting Demon (R. Talmadge) Thrill drama June 6..5,47n
Three Bases East Pacemakers June 6.. 2,000
White Thunder (Yakima Canutt) Western June 13.. 4,550
If Marriage Fails — ? (Logan-Brook) Domestic drama June 13.. 6,000
Navy Blue Days (Stan Laurel) Comedy June 13.. 2,000
Bandit's Baby (Fred Thomson) Western comedy drama fune 20.. 5,291
Smooth as Satin (Brent) Crook drama July 4. 6,043
Human Tornado (Canutt) Action western July 4.. 4,472
The Bloodhound (Bob Custer) Mounted police July 11.. 4,800
That Man Jack (Bob Custer) Action western July 25.. 5,6.!2
The Sleuth (Stan Laurel) Comedy July 25.. 2,000
What Price Gloria? Pacemakers July 25.. 2.000
Wild Bull's Lair (Fred Thomson) Typical western Aug. t.. 5,280
Don Coo Coo ((Vaughn O'Hara) Pacemakers Aug. 8. . 2,000
Dr. Pyckle and Mr. Pride (Laurel) Comedy Aug. 8.. 2,000
Lady Robinhood (Evelyn Brent) Bandit melodr. ., Aug. IS.. 5,580
Isle of Hope (R. Talmadge) Sea-adventure-thrill Sep. 5.. 5.8f)0
Let's Go, Gallagl.^r (Tom Tyler) Action western Oct. 10.. 5,182
Keeper of the Bees (all star) Drama Oct. 17.. 6,712
Three Wise Crooks (E. Brent) Crook drama Oct. 17.. 6,074
How the Elephant Got It's Trunk Bray cartoon Oct. 17.. 1,000
Ridin' the Wind (Thomson) Western action dr Oct. 24.. 7.518
Adventures of Mazie (Vaughn) Comedy series Oct. 24.. 2,000
Last Edition (Ralph Lewis) Stromberg action Oct. 31.. 6,400
Wall Street Whiz (R. Talmadge) Stunt comedy-drama Nov. 7. . 6.000
Mazies Won't Tell Mazie series Nov. 14.. 2,000
Constant Simp Mazie series Nov. 14.. 2,000
Or What Have You? Mazie series Nov. 14-. 2,000
No Man's Law (Custer) Action western Nov. 21.. 4.042
So'a Your Old Man Mazie series Nov. 21.. 2,000
All Around Frying Pan (Thomson) Action western Nov. 28.. 5,519
How the Camel Got His Hump Bray cartoon Nov. 28.. 1,000
FIRST NATIONAL
Classmates (R. Barthelmess) Drama Nov.
Christine of the Hungry Heart (Vidor) Drama Nov.
Silent Watcher (Glenn Hunter) , Drama Oct.
Love's Wilderness (Griffith) Drama Dec.
Idle Tongues (Marmont) Comedy-drama Dec.
Sundown (all-star) .Western epic Oct.
The Only Woman (N. Tadmadge) . Domestic dr. Nov.
Inez from Hollywood (Nilsson-Stone-Astor) Heart interest ...Dec.
Frivolooa Sal (O'Brien-Busch-Alezander).. Western melo. Jan.
So Big (C. Moore) Drama Jan.
If I Marry Again (Doris Kenyon) Drama fan.
A Thief in Paradise (Doris Kenyon) Melodrama Jan.
As Man Desires (Sills-Dana) Melodrama Jan.
Enticement (Mary Astor) Drama Feb.
The Lady (Ncn-ma Talmadge) Emotional dr Feb.
Her Husband's Secret (Moreno-Miller). ... Sentiment-dr .....Feb.
Quo Vadia (Emil Jennings) Special Feb.
Lost World (Oman Doyle story) Special Feb.
New Toys (Bart'nelmess) Comedy-drama Feb.
Playing With Souls (Jacqueline Logan). .. Drama Mar.
One Year to Live (Pringle) Drama ■•r.
Learning to Love (C. Talmadge) Comedy-dr Mar.
Heart of a Siren (La Harr) Drama Mar.
Sally (C. Moore- Leon Erriol) Stage success Mar.
Declasse (Corinne Griffith) Society dr Apr.
One Way Street (Lyon-Nilsaon) ...Society dr Apr.
My Son (Naziraova^ Emotional dr Apr
I Want My Man (Sills- Kenvon) Drama Apr
Bis Supreme Moment (B. Sweet) Romantic dr Aor.
Chickie (Mackaill) Drama May
Soul Fire (Barthelmess) .Emotional dr. May
The Talker (NilsaoB-Stooc) Human Interest dr Way
Necessary Evil (Lyon-Dana) Drama May
Just a Woman (Windsor-Tearie) Drama June
Desert Flower (C. Moored Comedy drama June
White Monkey (LaMarr) Society drama Tune
Maklnr of (yMallev f<!.•t1.^ Police romance July
Lady Who Lied (Stone-Valli-Naldi) Algerian drama July
Murrisee Whirl (Cn-nnnr Griffith) Drama July
HaM-War (jjri (Doris Kenytin) Melodrama Aug.
Fine Clothes (Stone-Marmont-Griflfith) ....Comedy drama Aug.
Winds of CThance (A, Q. Nilsson) Klondike drama Aug.
Her Sister From Paris (C. Talmadge) Sprightly comedy Sep.
Uve Wire (Johnny Hines) Comedy feature Sep.
Dark Anret (Vilma Bankv) Drama Set>.
Granstark (Norma Talmadge) Romance Sep.
Shore Leave (Barthehness) Sailor drama Oet.
What Fools Men (Lewis Stone) Domestic drama Oct.
1934
29.
1..
18..
20..
27.,
25..
8..
13..
1925
17..
17..
24..
24..
31..
7..
14..
21..
2B..
28..
2*..
7..
7..
7..
21..
28..
4..
4..
18..
18..
25..
»..
16..
23..
23..
6..
13..
13..
4..
18..
25..
8..
15..
29..
5..
12..
19..
26..
3..
IS..
, 6,965
7,500
7.. WO
6,900
5,300
8.041
6,770
6,919
7,307
8,501
7.231
7,790
6.224
7;ai
6.150
9,000
9.700
7,363
5,831
6,064
6.099
iyn
8,<3<
7.869
5.600
6.552
6,173
6.565
jya
8.262
7.861
6,307
6. W
6.837
6.121
7,571
7.111
7. «7?
9.554
7.255
7.000
7.311
5.900
(.856
T449
Kind of Picture nevirsr. F»ci
Knockout (Milton Sills) Prizefight drama Oct. 10. . 7,450
Pace That Thrills (Lyon-Astor) Drama Oct. 34.. 6,911
Why Women Love (Blanche Sweet) Sea melodrama Oct. 31.. 6,570
New Commandment (Sweet-Lyon) Romantic drama Nov. 7.. 6.980
Beautiful City (Barthelmess) Melodrama Nov. 14.. 6,468
Classified (C. Griffith) Newspaper comedy-dr Nov. 14.. 6,927
Scarlet Saint (Astor-Hughes) Drama Nov. 21.. 6,88a
FOX FILM CORP.
1934
The Bull Fight Educational Nov. 15.. 1,000
My Husband's Wives (Mason- Washburn).. Comedy-dr Nov. 22.. 4,509
Paul Jones, Jr V an Bibber com Nov. 22.. 2,001
Finger Lakes Instructive Nov. 22.. l.OUO
Brass Bowl (Edmund Lowe) Adventure dr Nov. 29.. 5,861
Stolen Sweeties (Monkeys) Comedy Nov. 29.. 2,000
Salt of the Earth Educational Nov. 29.. 1,00*
Gerald Cranston's Lady (James Kirkwood). Domestic dr Dec. 6.. 6,074
Masked Marvel (Parrott) Comedy Dec. 6.. 2,001
The Roughneck ((}eorge O'Brien) Melodrama Dec. 13.. 7,619
The Burglar Van Bibber Dec. 13.. 2,000
Man Who Played Square (Jones) Western drama Dec. 20.. 6,700
1925
Deadwood Coach (Mix) Western drama Jan. 10.. 6.346
Dick Turpin (Mix) ...English drama Feb. 7.. 6,716
Arizona Romeo (Jones) Western drama Jan. 31.. 4,694
Curlytop (Mason) Melodrama Jan. 10.. 5,828
Gold Heels Race track dr Feb. 7.. 6.uat
The Dancers Drama Jan. 24.. 6,65*
The Folly of Vanity Dramatic fantasy Feb. 14.. 5,3St
In Love With Love Comedy drama Jan. 3.. 5.677
Stardust Trail (Mason) Melodrama Mar. 7.. 4,686
Scuttlers (W.Farnum) Western drama 4,686
Roaring Lions at Home Sunshine com. Jan. 3.. 2,000
Uncommon Gay Educational Jan. 3.. 1,000
Up On the Farm (Lee Moran) Comedy Jan. 3.. 2,000
The Violin Speaks Educational Jan. 10.. 1,000
Dangerous Curves Comedy Jan. 10.. 2,000
Milk Bottle Bandits Comedy Jan. 10.. 2,000
Ports of Call (E. Lowe) Regeneration dr Tan. 24.. 5.50C
Sleep Walker (Sid Smith) Comedy Jan. 24... 2,000
Hell-Roaring Range Educational Jan. 24.. 1,000
Corsica the Beautiful Educational Jan. 31.. 1,000
Nobody Works But Father Slapstick Feb. 7.. 2.000
Trail Rider (Jones) Western Feb. 21.. 4,752
Man Without a Country (all-star) Special Feb. 28. .10,000
Scarlet Honeymoon (Shirley Mason) Romantic com.-dr Mar. 14.. 5,080
Mysterious Stranger Comedy Mar. 14.. 2,000
Riders of the Purple Sag* (Mix) Western Mar. 21.. 5,J7I
House of Flickers Imperial eom Mar. 21 . 2 UOC
Gold and the Girl (Jones) Western Mar. 28.. 4,512
Amateur Detective Van Bibber Mar. 28.. 2,000
Hunted Woman (Seena Owen-Earl Schenck)Curwood dr Apr. 4.. 4,954
Butterfly Man (Sid Smith) Comedy Apr. 4.. 2,000
From Mars to Munich "arieties" Apr. 4.. 1,000
Marriage in Transit (E. Lowe) Secret service dr Ajiril 11.. 4,108
Where the Waters Divide "Varieties" Apr. 25.. 1,000
Rainbow Trail (Mix) , Zane Gray westn May 2.. 5^251
She Wolves (Rubens-Mulhall) Drama May 9.. 5,783
-Veptune's Stepdaughter Comedy May 9.. 2,000
Wings of Youth (Bellamy-Clayton) Modem life dr May 9.. 5.340
Omceming Cheese Varieties May 9.. 1,000
Kiss Barrier (Lowe) Romantic drama May 23.. 5,000
White Paper Varieties May 23.. 1,000
'apa's Darling Sunshine comedy May 23.. 2.000
Scandal Proof (Shirley Mason) Drama June 6.. 4.400
Scientific Husband Sunshine comedy June 6.. 2,000-
Everyman's Wife (Hammerstein-Rawlin-
son) Domestic drama June 13.. 4,365
Honeymoon Limited (Lee Moran) Comedy June 13.. 2,000
Lightnin' (all star) Famous stage drama Aug. 1..8,0S^
Lucky Horseshoe (Tom Mix) Rcmiantic western Aug. 29.. 5.009
Kentucky Pride (star cast) Race horse drama Aug. 29.. 6.597
A Business Engagement Helen and Warren Aug. 29.. 2.00C
Shoes O. Henry series Aug. 29.. 2.000
Sweet Marie Imperial comedy Aug, 29.. 2,000
The Wrestler Van Bibber Aug. 29.. 2,000
Sky Jumper Van Bibber Aug. 29.. 2,000
My Own Carolina Varieties Aug. 29.. 1,000
The West Wind Varieties Aug. 29.. 1,000
The Wheel (H. Ford-Oaire Adams) Human Int. melo. Sep. 5.. 7.364
Big Game Hunter Van Bibber Sep. 5.. 2.000
Havoc (George O'Brien) War drama Sep. 11.. 9,285
On the Go (Sid Smith) Comedy Sep. 12.. J,00»
Timber Wolf (Buck Jones) Western com.-dr Sep 19.. 4,809
With Pencil, Brush and Chisel Varieties Sep 19.. 1,000
Fighting Heart (George O'Brien) Prizefight drama Sep. 26.. 6.978
Cuba Steps Out Varieties Sep. 26.. l.OOO
Love and Lions Imperial comedy Sep. 26.. 2.000
Thank You (George O'Brien) Comedy-drama Oct. 3.. 6.900
On the Go (Sid Smith) Imperial comedy Ott. 3.. 2.00»
Thunder Mountain (Bellamy) Mountain drama Oct. 10.. 7.500
Cloudy Romance Comedy Oct. 10..J,00»
The Sky Tribe Magarine Oct. 10.. 1,00»
Toiling For Rest Varieties Oct. in.. 79S
Winding Stair (Rubens-Lowe) Romantic melo Oct. 17.. 7.50*
Heart Breaker (Sid Smith) Imperial comedy Oct 17.. 2.000
Durand of the Bad Lands (Jones) Action western Oct. 24.. 5.844
Everlasting Whisper (Mix) Action-outdoor Oct. 31.. 5.611
I-azybooes (Buck Jones) Human interest drama Oct. 31.. 7,234
Transients in Arcadia O- Henry story Oct. 31.. 2,0X>
An Abroad Helen & Warren Oct. 31.. 2,000
East Lynne (Rubens-Lowe) Famous play Nov. 7.. 8.975
Peacemakers Helen & Warren Nov. 7.. 2.000
When the Door Opened (star cast) Curwood Canadian Nov. 28.. 6.51S
Control Yourself (Sid Smith) Imperial comedy >'ov. 28.. 2,00»
River Nile Varieties Nov. 28.. 1,000
METRO-GOLDWYN-MAYER
Bevelation fDana) TVama Ju't
Recoil (Blvthe-Hamilton) Drama '^'T
Wine of Youth (all Stan Drama July
Along Came Ruth (l>ana) Comedy-dr Aug.
Red Lilv (Bennrtt-Novarro) Drama Aug.
Sinners in Silk (Menjou-Boardman) Draica Aug.
Oree. The Enchantress (Murray) Drama ^ep.
His Hour (Pringle) Drama ...Sep.
1924
8,70
7.(»t9
6jas
2.. 5.161
16.. 6.97<
30.. 5.750
13.. 6.882
30.. <J00
December 19, 1925
MOVING PICTURE WORLD
703
(Continuti from fnctding ftt)
Kind of Picture
nnd ot lecture
KCTiew. Ttr
KcTtew. Feet
21.. 6,408
17.. 6,586
10.. 6,905
14.. 5,921
7.. 5,084
7.. 6,435
7.. 5,851
14.. 5.441
21.. 4^1
28.. 5.113
4.. 5,809
11.. 5,000
18.. 5,307
25.. 5,770
16.. 6,487
16.. 6,844
23.. 5.958
18.. 6.464
25.. 5,828
1.. 5,906
8.. 8,143
15.. 6,948
29.. 5.819
12.. 10,027
12.. 5,147
3.. 5,511
21.. 7.811
14.. 5.908
11.. 5.750
10.. 6,849
17.. 5,300
31.. 7.498
7.. 6,256
14.. 6,437
21.. 5,915
28.. 6,260
One Night in Rome (L. Taylor) Comedy-dr Sep. 27.. 5,883
Navigator (Reaton) Comedy Sep. 13.. 5,558
Bandolero (all star) Drama Oct. 11.. 6,904
The Snob (all itar) Drama Nov. 8.. 6,513
He Who Gets Slapped (Ckntj) Drama Nov. 15.. 6,613
Silent Accuser (Peter, the Great) Dog drama Mot. 22.. 5,883
Married Flirts (all-star) Drama Oct. 25.. 6.765
Romola (Lillian Gish) Famous novel Dec. 13. .10,875
Greed (Von Stroheim prod.) Special Dec. 20.. 10,067
1925
So This Is Marriage (all sUr) C:omedy-dr Jan. 3.. 6.300
Chu Chin Chow (B. Blythe) Spectacle Feb.
Wife of t'.ie Centaur Drama Jan.
Dixie Handicap (Windsor-Keenan) Drama Jan.
Cheaper to Marry (All Star) Drama Feb.
Excuse Me (Shearer- Nagel) ., Farce-comedy „ Feb.
Monster (Chaney-OImsted) Weird com.-dr Mar.
Daddy's Gone a Hunting (Marmont) Pathos drama Mar.
Lady of the Night (Norma Shearer) Underworld dr ....Mar.
Denial ((Claire Windsor) Drama Mar.
Seven Chances (Keaton) Comedy Mar.
Confessions of a Queen (Terry-Stone) Mythical romance Apr.
Way of a Girl (Boardman) Thrill-comedy April
Man and Maid (Lew Cody) ...Elinor Glyn prod.... Apr.
Proud Flesh (Eleanor Boardman) Romantic com Apr.
Prairie Wife (Rawlinson-Devore) Domestic dr May
Zander the Great (Marion Davies) Human Interest May
&)Orting Venus (Sweet) Romantic drama May
white Desert (Windsor-O'Malley) Snow-R.R. drama July
Pretty Ladies (Pitts-Moore-Pennington) .. Human int. dr July
Slave of Fashion (Norma Shearer) Drama Aug.
Never the Twain Shall Meet (Stewart) South Sea com Aug.
Unholy Three (Lon Chaney) Drama Aug.
Sun-tfp (Starke- Nagel) Mountain tragedy Aug.
Merry Widow (Mae Murray) Romantic drama Sep.
Mystic (Pringle-Tearle) Fake spiritualism Sep.
The Circle (E. Boardman) Drawing room comedy Oct.
(Jreat Divide (all star) Drama Feb.
Rag Man (Cooran) Comedy-dr Mar.
Beauty Prize (Dana) Comedy-dr Oct.
Tower of Lies (Chancy-Shearer) Drama of pathos Oct.
Exchange of Wives (Boardman Married life com Oct.
Midshipman (Ramon Novarro) Naval com. -drama Oct.
Go West (Buster Keaton) Burlesque western Nov.
Lights of Old Broadway (Davies) Old N. Y. drama Nov.
Old Clothes (Coogan).. Typical feature Nov.
Bright Lights (Chas. Ray) Type corn-drama Nov.
PARAMOUNT
1925
Tomorrow's Love (Ayres) Divorce com-dr Jan. 24.. 5,903
East of Suei (Negri) Drama Jan. 17.. 6.821
Miss Bluebeard (Daniels) ....The stage success Feb. 14.. 6,453
Golden Bed (LaRocque) Drama of classes Jan. 31.. 8,584
Man Must Live (Dix) Newspaper romance Feb. 7.. 6,116
Coming Through (Meighan) New type Meighan story.. Feb. 21.. 6,522
The Devil's Cargo (Starke) Drama of Old California .. Feb. 21.. 7,980
Top of the World (Nilsson-Kirkwood) Africa and Ejigland Feb. 28.. 7,167
The Swan (Menjou- Howard) Stage success Mar. 14.. 5,889
Contraband (Wilson-Noah Beery) Bootleg drama Apr. 4.. 6,773
Madame Sans Gene (Swanson) ....World Famous drama May 2.. 9,994
Thundering Herd (Holt- Wilson) BuflFalo stampede Mar. 7.. 7,187
Forty Winks (Dana-Roberts-Griffith) Comedy Feb. 14.. 6.293
Goose Hangs High (Cruze production) Typical Mar. 21.. 6il86
New Lives for Old (Compsou) Drama Mar. 7.. 6,796
Salome of the Tenements Oetta Goudal)... Drama Mar. 7.. 7,017
Too Many Kisses (Richard Dix) Comedy Mar. 14.. 5,750
Dressmaker From Paris (Leatrice Joy). ..Drama Mar. 28.. 7 0%
Air Mail (feature cast) Melodrama ..Mar. 28.. (L<g(
Grass Drama .April 11.. 6,000
Sackcloth and Scarlet (AUce Terry) Drama .April 11.. 6,732
Men and Women (Dix) Feature April 11.. 6,223
Kiss in the Dark (Menjou) ■ Romantic com Apt 18.. 5,767
Charmer (Pola Negri) Romantic dr Apr. 18.. 6,075
Code of the West (Moore- Bennett) Westn Rom. com Apr. 25.. 6,777
Adventure (Moore-Starke- Beery) Jack London dr May 2.. 6,602
Crowded Hour (Bebe Daniels) Drama May 9.. 6,558
Night Club (Raymond Griffith) Farce-comedy May 16.. 5,72)
Shock Punch (Richard Dix) Comedy-drama May 23.. 6,151
Welcome Home (Cruze Prod.) Domestic com-dr May 5?.. 5,909
Old Home Week (Meighan) Comedy June 6. 6,780
Any Woman (Star cast) Cor-.edy drama June 13.. 5,963
Little French Girl (Mary Brian) Drama June 13.. 5,628
Are Parents People? (Betty Bronson) Domestic problems June 20.. 6,586
Eve's Secret (Betty Compson) Romantic drama June 20.. 6,205
Beggar on Horseback (all star) Imaginative June 20.. 6,874
Manicure Girl (Daniels) Drama June 27.. 5.959
Lost— A Wife (Menjou) Sophisticated com July 4.. 6,420
tight of Western Stars (Holt) Vivid west dr July 4.. 6,850
Paths to Paradise (R. Griffith) Whirlwind comedy July 11.. 6,741
Grounds for Divorce (Vidor) Drama July II.. 5,692
Lncky Devil (Richard Dix) Auto race comedy July 18.. 5,935
Night Life of New York (All-Star) Comedy-drama July 25.. 6,908
Marry Me (Vidor) Small town idyl July 25.. 5.526
Afreet of Forgotten Men (all star) Bowery drama Aug. 1.. 6.366
Not So Long Ago (Betty Bronson) Drama Aug. 8.. 6.943
Rugged Water (Lois Wilson) Drama Aug. 8.. 6,(n5
Trouble With Wives (Vidor) Farce comedy Aug. 15.. 6,489
Wild, Wild Susan (Bebe Daniels) Farce comedy Aug. 22.. 5,774
Wild Horse Mesa (Jack Holt) Zane Grey dr Aug. 22.. 7,164
The Wanderer (all star) Prodigal son epic Sep. 5.. 8,173
Man Who Found Himself (Meighan) Crook drama Sep. 5.. 7.298
Coast of Folly (Swanson) Society drama Sep. 12.. 7.001
In the Name of Love (Cortez-Nissen) Comedy drama Sep. IJ.. S,904
Golden Princess (Betty Bronson) Bret Harte western Sep 19.. 8,584
Pony Express (Cruze productif* Eric of west Sep. 26.. 9,929
A Son of His Father (Bessie Love) Western drama Oct. 10.. 6.925
A Regular Fellow (R. GrifTith) Typical comedy Oct. 17.. 5,027
Vanishing American (Dix- Wilson) Indian spectacular Oct. 24.. 10.063
Flower of the Night (Negri) Drama Oct. 31.. 6..374
levers in Quarantine (Daniels) Farce-omedy Oct. 31.. 6.570
Best People (Star cast) Society comedy Nov. 7.. S.7(X/
King on Main Street (Menifni) Gwnedy Nov. 7.. 6.224
Seven Keys to Baldpate (McLean) G. M. Cohan play Nov. 14.. 6.048
New Brooms (Bessie Love) W. DeMille prod Nov. 14.. 5.443
Ancient Highway (Holt-Dove) Lumber camp dr Nov. 21.. 7,506
Lord Jim (Marmont) Malay locale dr Nov. 28.. 6,702
Stage Struck (Swanson) Comedy feature Nov. 28.. 6,691
PATHE
Plain and Fancy Girl* (Chat. Chaie)...... Comedy Feb.
CleanUp Week Terry cartoon ...Feb.
Haunted Honeymoon (Glenn Tryoo) Comedy Feb.
Raspberry Romance (Ben Turpin) Comedy Feb.
Neptune's Nieces Sportlight Mar.
Bashful Jim (Graves) Mack Sennett com Mar.
In Dutch Terry cartoon Mar.
Dog Days Our Gang Mar.
Percy (Charles Ray) .'Typical dr Mar.
Should Husbands Be Watched Comedy .Mar.
Hard Boiled (Chase) .....Comedy wMar.
Jungle Bike Riders "Terry cartoon Mar.
Excuse My Glove Spat Family Mar.
Giddap (Billy Sevan) Comedy Mar.
Traps and Troubles Sportlight Mar.
Pie Man 'Terry cartoon Mar.
Zowiel Stereoskopik ..Mar.
At the Zoo Terry cartoon ...Mar.
Is Marriage the BunkF (Chase) ...Comedy Mar.
Plain Clothes (Langdon) Comedy Mar.
Sailor Papa (Tryon) Comedy Mar.
Breaking the Ice (Graves) Comedy Apr.
Love Bug Our Gang Apr.
Housing Shortage Terry cartoon Apr.
Marriage Circus (Turpin) Sennett com April
Bad Boy (Qiase) Comedy April
Are Husbands Human? (Findlayson) Comedy April
Sunken Silver (Ray-Miller) Serial Apr.
Lion's Whiskers Seimett com Apr.
Hold My Baby (Glenn Tryon) Comedy Apr.
S-O-S Terry cartoon Apr.
Adventures of Adenoid Terry cartoon ....Apr.
Deep Stuff Terry cartoon Apr.
Beauty Spots Sportlight Apr.
Remember When (Langdon) Comedy Apr.
Shootin' Injuns ....Our Gang com May
Big Red Riding Hood (Chase) Comedy May
Sporting Judgment ..Sportlight May
He Who Gets Smacked Sennett comedy ». May
Permanent Waves "rerry cartoon May
l/ooking For Sally (CThase) Comedy May
Grief in Bagdad Comedy May
Darkest Africa , "Terry cartoon May
Wild Papa Spat Family May
Skinners in Silk Sennett com Mav
Fast Worker 'Terry cartoon May
Luna-cy Stereoskopik May
Tell it to a Policeman (Tryon) Comedy May
Sure Mike (Martha Sleeper) Comedy May
Echoes From the Alps Terry cartoon May
Good Morning Nurse... Sennett comedy May
"Dudp Ranch" Days Sportlight May
Ask Grandma Our Gang comedy May
What Price Goofy? (Chas. Oase) Comedy June
Horace Greeley, Jr. (Langdon) Burlesque June
The Runt Terry cartoon June
Royal Four-flush Spat Family June
Super-Hooper-Dyne Lizzies Sennett comedy June
Riders of the Kitchen Range Comedy June
End of the World Terry cartoon June
Thundering Landlords (Tryon) Comedy June
Twinkle-Twinkle Sportlight June
Runaway Balloon Terry cartoon Tune
Play BaU (Allene Ray-Miller) .'Serial Tune
Official Officers Our Gang com June
In the Grease (Jim Findlayson) Comedy Tune
Animal Celebrities Sportlight June
Isn't Life Terrible? (Chase) Comedy July
Wine, Women and Song Terry cartoon July
Chasing the CThaser (Findlayson) Comedy July
Sherlock Sleuth (Storie) Star comedy July
The White Wing's Bride (Langdon) Comedy July
Oughl , Stereoskopik July
Learning How Sportlight July
Dad.^y Goes a-Grunting (Tryon) Comedy July
Sneei.'ng Beezers Sennett comedy Tuly
For Lo'e of a Gal Terry cartoon July
When M.^n Were Men Terry cartoon July
The Fresh.^an (Harold Lloyd) Collejje rnmedv Tulv
Boys Will bv Boys Our Gang comedy July
Cupid's Boots x'traves) Comedy July
Why Kids Leavt, Home Sportlight July
Bugville Field Day Terry cartoon July
A Yam About Yam.. Terry cartoon Aug.
Te« for Two (Alice Day) - Sennett comedy Aug.
Innocent Husbands (Chase) Comedy Aug.
Kivalina of the Ice Lands Eskimo life July
Bubbles Terry cartoon Aug.
Iron Nag Sennett comedy Aug.
.^rms of Swat Sportlight Aug.
Tame Men and Wild Women (A. Stone) Comedy Aug.
Lucky Stars (H. Langdon) Comedy Aug.
Mary, Queen of Tots f)ur Gang Aug.
Seven Aires of Sport Sportlight Aug.
Butter Fingers (Bevan) Comedy Aug
Cold Turkey (Alice Day) Comedy Aug.
The Window Washers Terry cartoon Aug.
Over the Plate Terry cartoon Aug.
A Runaway Taxi Stereoskopiks Sep.
Barrier Busters .Sportlight .Sep.
Barnyard Follies Terry cartoon Sep.
Wild West (J. Mulhall-H. Ferguson) Circus serial fVp.
No Father to Guide Him (Chase) Comedy Sep.
Madame Sans Jane (Findlayson) Comedy 5?eo.
Ugly Duckling Terry cartoon .Sep
Somewhere in Somewhere Comedy of war zone .Sep
Big Kick (Engle-Mohan) Fight comedy .Srp.
Your Own Back Yard Our Gang .Sep.
Hungry Hounds Terry cartoon .Sep.
Nuts and Squirrels Terry cartoon .Sep.
Moonlight and Voses (Clyde Cook) Comedy Oct.
Outings for All Sportlight 'Jet.
Lion and the Monkey Terry cartoon '.)ct.
Caretaker's Daughter (Chase) Comedy Oct.
Hero Wins T-rrv cartoon Oct.
1925
28..
28..
28..
28..
7..
7..
7..
7..
14..
14..
14..
14..
21..
21..
21..
21..
21..
28..
28..
28..
28..
4..
4..
4..
11..
11..
11..
18.
18.
25..
25..
25..
25..
25..
25..
2..
2..
2..
2..
2..
9..
9..
9..
16.
16.
16.
16.
23.
23.
23..
30.,
30..
30..
6.
6.
6.
13.
13..
13.
13..
20.,
20..
20.,
27..
27.
27.
27.
4.
4.
4.
II.
11.
11.
11.
18.
18.
18.
18.
25.
25.
25.
25.
25.
1.
1..
1.
11.
8.
8.
8.
15.
22.
22.
15.
29.,
29.,
29.,
29.
5.
5.
5.
12..
12.
12.
19.
19.
26.
26.
26.
26.
3.
3.
.1.
10.
10.
1,000
1,000
2,000
2,000
1,000
2,000
1,000
2,000
6,000
1,000
2,000
1,000
2,0M
2,t«
i,eet
i,8e«
1,001
1,00*
i.oos
a,oo(
3,001
2,000
2,000
1.000
2,000
2,000
, 1,000
. lOep
. 2,000
. 2,000
, 1,000
. 1,000
. 1,000
. 1,000
. 2,000
. 2,000
. 1,000
. 1,QOO
. 2,000
. 1,000
. 2,000
. 1,000
1,00c
. 2,000
. 2,000
. 1,000
. 1,0U0
. 2,000
. 1.000
. 1,000
. 2.000
. 1.000
. 2,000
. 2.000
. 2.000
. 1.000
. 2.000
. 2,000
. 1,000
. 1.000
. 2,000
. 1,000
. 1.000
.lOepi
. 2,000
. 1.000
. 1,000
. 2,000
. 1,000
. 1,000
. 2.000
. 2,00c
. 1,000
. 1,0M
. 2,000
. 2.000
. 1,000
. 1,000
. 6.883
. 2,000
. 2.000
. 1.000
. 1.000
. 1.000
. 2.000
. 2.000
. S.TtW
. l.flOO
. 2.000
. i.nno
. 2.000
. 2.000
. i.nnt
. 2.000
. 2.000
. 2.000
. 1.000
. 1.000
. i.ono
. i.noo
. i.noo
10 ep.
. J.OOO
. a.ono
. 1.000
. 2.000
. i.ono
. 2,000
. 1.000
. 1.000
. 2.000
. I.nno
. l.floo
. 2.000
. 1,000
704
MOVING PICTURE WORLD
December 19, 1925
Kind oi Piccuic
Love and Kisses (Alice Day) Sennett comedy
Solid Ivory (Mohaii Englr) Comedy
Oever Feet bportllght ....
Cuckoo Love (Tryoo) Comedy
Good Morning, Madam (Graves) Comedy
A.r Cooled J^'i cartoon
All W'ooi (Earl Mohan) Koach comedy
.Oct.
.Oct.
..Oct.
..Oct.
.Oct.
• Oct.
• Oct.
Closer than a Bro-her ,lerry cartoon Oct.
A hunch in the Nose Koach comedy Oct.
A Sweet Pickle ^ciniett comedy Oct.
Dangerous Curve. Behind Sennett comedy Oct.
Better Movies Our Gang Oct.
Wild Cats of Paris ""ry cartoon Oct
Honor System lerry comedy Nov.
Should Sailors Marrv (Cook) Comedy Nov.
Amundsen IV.Iar Flight Spec.alette .Nov.
PaiM. Be Good (Tr>on) Comedy .Nov. 21.
Un«W ■n;;ee'''(Cha;ei: Uoac'h proU Nov. ^.
Take Vour Time (Graves) le"> caiioou Nov. 21.
More M.ce Than B.ams ieit, cartoon Nov. 21.
Laughing Ladies (star cast) ' nmrdy ^ov. il.
A Uay s Outing Terry cartoon.^..... Nov. X.
Garden of Geihseiiiane I'llgrimage of Palestiiie. ...Nov. a.
Walloping Wonders Sportlight Nov. a.
PRINCIPAL PICTURES
Uiteo Leiter (aU «t»r) Comedy dram» May
Daring Youth (Daniels) Comedy arama May
Daughters of Pleasure (Prevoat) Drama May
Masked Dancer (H Chadwick) Mystery drama May
Good Bad Boy (Joe Butterworth) Comedy-drama June
Captain January (Baby Peggy) Sea story July
Helen s Babies (Baby Peggy) . Comedy-drama
Mine With Iron Door (all- star) Adventure drama Dec.
2,000
i.o()0
. 1.000
. 2.000
. 2,UO0
. l.uX)
. 1,000
. 1.000
. 2,U00
. 2.OH0
. 2.000
. 2,000
. i.ouo
. I.ouo
. 2.<«in
. 2.6U
. 2.uua
. 2.UU
. I.OUO
. l.UUU
. 2,000
. 2.i>0
. i.cno
. 2.UU0
. l.i«X)
. 1,000
1924
10. . 6,242
S.97S
6,000
4,987
5,198
12.. 6,194
Bc-Creation of Brian Kent Drama , Mar.
27 7,800
1925
14 .. 6.878
PRODUCERS DISTRIBUTING CORP
1924
. Jun.
. Jun.
Lightlying Rider (Carey) Western
What Shall I Do? (Mackaill) Drama
Legend 'of Hollywood (Marmont) Drama Jan.
vVelcome Stranger (Vidor) Comedy-dr Oct.
Barbara Fnetchie (Vidor) Civ. War dr Oct.
loaring Rails (Carey) Railway dr ...Oct.
Another Scandal (Lois Wilson) ...Sex theme Nov
Another Mar's Wife (Lee Kirkwood) Drama
Trouping With Ellen (H. Chadwick) Comedy-dr
Reckless Romance (Star cast) Comedy feature Nov. 22..
Siren of Seville (Dean) Drama Nov. 29
1925
CThorus Lady (Livingston) Comedy-dr Feb. 21..
Cafe in Cairo (Dean) Drama Mar. 28..
Flaming Forties (Carey) Western
rhe Mirage (Vidor) Drama
L.et Women Alone (O'Malley-Hawley) Drama
Soft Shoes (Carey) Western
"harlevs Aunt (Syd Chaplin) farce. comedy Feb. 21..
Her Market Value (Ayrea) Drama
Girl of Gold (Vidor) ...Drama
On the Threshold (all-star) Drama
Beyond the Border (Carey) Western
Beauty and the Bad Man (Star) Western
Friendly Enemies (Weber & Fields) Comedy dr May 16.'
Crimson Runner (Priscilla Dean) Stromberg melo lune 13..
Silent Sanderson (Carey) Cattle— gold fields Juno2o!!
Stop Flirting (all star) Light comedy June 27
Beauty and the Bad Man (Mabel Ballin).. Drama July 4..
Awful Truth (Agnes Ayrea) Light comedy July ]]._
Texas Trail (Carey) Typical western July ig._
Private Affairs (Hulette) Character drama Aug. 1.!
Hell's HiKhroad (Lealrice Joy) Love drama Sep. 12.!
Seven Days (Lillian Rich) Comedy feature Sev. i2..
Coming of Amos (Rod LaRoque) Comedy-drama Sep 19..
Without Mercy (Vera Reynolds) Drama
Prairie Pirate (Harry Carey) Western
People vs. Nancy Preston Underworld drama
Simon, the Jester (O'Rrien-Rich) Comedy. drama V.V.'.
Road to Yesterday (Schildkraut) Spectacular drama ',
Man from Red Gulch (Carey) Western
Wedding Song (Leatrice Joy) .South sea drama
Madame Lucy (Julian Eltinge) Farce-comedy
Off the Highway (W V Monyl Prama ..Oict. .1.
^imon the Jester (O'Brien-Rich) Locke story Nov. 28.
B. P. SCHULBERG PROD.
.Dec
1924
27..
192S
24..
21..
31..
14..
9..
27..
25..
15..
22..
10..
31..
Kind oi Piciurr Review Pc< .
TRUART FILM CORPOi^ATION
Passionate Youth Society drama 5,80U
Marrving Money Society drama 5,800
Dollar Down Society drama 5,800
Age of Indiscretion Drama 5,800
"Where the Worst Begina" Comedy drama 5,800
The Hurricane Drama 5,800
Salvage Drama 5,800
Komaiice Road Drama 5300
The Fighting Cub Newspaper drama 5,801
NOVELTY SERIES
Three in Exile ■ 5,800
The W ild Girl 5,808
l als 5,808
The Silent VVitneaa SJUO
6.000
6,000
5,414
6,618
7,179
5,753
7,000
5,015
6.4S2
5,530
6,724
6,020
5.656
5.770
5.770
5,620
7.243
5,931
4,%9
4,469
6,238
4,775
4,841
5.161
5,794
5.917
4,720
6.132
6.flR4
6.974
5,077
7^1
6,ia
6,626
5.950
6714
5.140
6.147
6.107
6.228
6009
6.324
5.979
6.4Sg
6,080
Triflers (Busch-Mayo) Paris soc. dr
Capital Punishment (Clara Bow) Prison dr Jan.
Boomerang (Oara Bow) Comedy-dr Mar
Parasite (Bellamy-Moore- Washburn) Drama Jan.
Mansion of Aching Heart! (all-atar) ..Melodrama , Mar.
Go Stra^**! (Star ^ast) Drama May
Faint Perfume (Seena Owen) Romantic drama June
My Lady's Lips (Oara Bow) Crook drama July
Parisian Love ((Tiara Bow) Apache drama Aug
nw\ Who Wouldn't Work (De La Motte) Modern drama Aug!
Plastic Age (Bow-Ki'»h1 College story Oct.
The Other Woman's Story (Calhoun) Mystery drama Oct.
TIFFANY PRODUCTIONS, INC.
1925
Souls (or Sables Society drama Sep 5.. 6,500
The Sporting Chance Racing drama 6.500
Lightning Drama 6.500
Morals (or Men Society drama 6.5flJ
The Lodge in the Wilderness Dram*
Morganson's Finish Drama
Tale of a Vanishing People Drama
The Travis Cup Tlrama
The Wrong Oat Drama
The T>urab Head Drama
The Life of a Woman Drama-
UNITED ARTISTS
Salvatioo Hunters (Von Sternberg prod.). Symbolical dr Feb.
1 hici ol Bagdad (D. Fairbanks) Fantasy Mar.
America (Ofiititb prod.> Historical drama Mar.
Waking Up tlic Inwo (J. Pickford-Shearer; wmcoy dr A|iriJ
Don ^, Son of /orro cD. Fairbanks) Typical Fairbanks lune
Sally of the Sawdust (Dempster) D. W. Gnflitb prod Aug.
Gold Rush (Chaplin) A Dramatic cuiucdy Aug.
Wild Justice (I'eier ihe Great) Dog inelo.lrama Auc.
Little Annie Rooney (Pickford) Typical "Mary" Oil.
Kagie (Rudolph Valeiitinu) Komaiitic drama .Nov.
Stella Dalbs (star cast) Motlier-love drama Nov.
6.500
6.500
6.,50n
S.'SOO
1925
14.. s.m
29..12,UU0
8.. 11,442
11.. *JBt
27..1I.UO0
IS.. 9,500
29.. 8,535
29.. 5.886
31 . . 0 ««
21.. 6JS<
28.. 10,157
UNIVERSAL
1925
Rolling Stones (Chaa. Puffy) "Fat man" com May 23.. 1,000
Love Sick (Lake) Sweet 16 comedy May 23.. 2,000
The Teaser (LaPlante-O'.Malley) Comedy-drama May 30,.. 6,(MXi
Slick Articles (Karr-Engle) Century comedy May 30,.. 2,000
Locked Out Sweet 16 comedy May 30.. l.OOO
I'll Show You the Town (Denny) Comedy June 6.. 7,400
Nobody Wina Sweet 16 Comedy June 6.. 1,000
Showdown (Art Acord) Mustang western June 6.. 2,000
Price of Pleasure (Valli. Kerry) Koinai.iic drama June 13.. 6,618
Speak Freely (FJdna Marian) (Century comedy June 13.. 2,000
Nearly Rich (Chas. Putfy) Fat man comedy June 13.. I.UOO
Kicked About (Eddie Gordon) Century comedy June 13.. 2,000
Siege (Valli O'Brien) Drama June 20.. 6,426
Gridiron Gertie (Wiley) Century comedy June 20.. 2,0U0
Queen of the Roundup (Ed 0>bb) Mustang western June 20.. 2,000
Outlaw (Perrin-Lorraine) Mustang western June 20.. 2.U0C
Dog Biscuits Sweet 16 comedy June 30.. 1.000
Ice Cold Sweet 16 comeay June 20.. 1.000
Heart Trouble Sweet 16 com July 25.. l.iKJti
Dry Up (Jack Singleton) Century com July 25.. 2.m
Wh:te Outlaw (Hoxie) Western June 27.. 4,850
Nicely Rewarded (Chas. Puffy) Comedy June 27.. i.MB
Rough Party (Alt.Karr) Century comedy June 27.. 2.000
Pronto Kid (Ed Cobb) Mustang westerr June 27.. 2.000
Unwelcome (Chas Rnffy) Comedy June 27.. I.nOT-
Plenty of Nerve (Edna Marian) Century comedy July 4.. 2.000
Beauty and the Bandit (Larkin) Mustang western July 4.. 2,000
Married Neighbors (Engle-Darhngton) Century comedy July 4.. 2.00('
A Lucky Accident (Puffy) Fat man comedy July II.. 1,000
Just in Time (Wanda Wiley) Century comedy July 11.. 2.000
Ropin' Venus (Josie Sedgwick) Mustang western July II.. 2,000
Knockout Man (Perrin-Lorraine) Reissue western July II.. 2,00G
Little (jiant (Hunter Murphy Comedy July 18.. 6,858
Discord in "A" Flat Sweet 16 comedy July 18.. 1,009
Polo Kid (Eddie Gordon) Comedy luly 18.. 2,001
Battle of Wits (Josie Sedgwick) Western Inlv 18.. 2.008
Goose Woman (Louise Dresser) Drama Aug. 1.. 7,500
Milky Way (Puffy) Comedy Aug. I.. 1,000
Short Pants Sweet 16 comedy Aug. I.. 1,000
Paging A Wife (AI Alt) Century comedy Aug. I.. 2,000
Fighting Schoolmarm (Sedgwick) Short western Aug. 1.. 2.000
Home Maker (Alice Jovce Oove Brook) Domestic drama Aug. 8.. 7,735
Lorraine of the Lions (Miller -Kerry) Jungle melodr Aug. 8. . (.700
Raiders of the North (Ijrkin) Northwest dr Aug. 8.. 2,000
After a Reputation (Edna Marian Century comedy Aug. 8.. 2,000
Greenhorn (Chaa. Puffr) Comedy Aug. 8.. 1.000
A Woman's Faith (Rubens-Marmont) Drama Aug. 15.. 6.023
Crying For Love (Gordon) Century comedy Aug. 15.. 2.000
His New Suit (Arthur Lake) Comedy Aug. 15.. 1.000
Best Man (Josie Sedgwick) Western Aug. 15.. 2.000
Circus Cyclone (Art Acord) Western Aug. 22.. 4,397
Won Bv Law (Wanda Wiley> Century comedy Aug. 22.. 2.000
Speak Easy (Chas. Puffy) Comedy Aug. 22.. 1.000
Stand ITp and Fiirht (Jack Perrin) Western Aug. 22.. 2.000
Where Was 1? (Reginald Denny) Farce-com-romance Aug. 29.. 6.630
Buster Brown Series Outcault's "kid" ser Aug. 29.. 2,000
Educating Buster Brown Buster Brown Aug. 29.. 2.000
Buster, Be Good Buster Brown Aug. 29.. 2.008
Perils of the Wilds (Bonomo) Serial -Sep. 5.. 10 ep
California Straight Ahead (Denny) Thrill comedy Sep. 5.. 7.2.W
Peacock Feathers (J. Logan) Domestic drama .Sep. 5.. 6.747
Stranded (Edna Marian) Century comedy Sep. 5.. 2.000
The Party Sweet 16 comedy .Sep. 5.. 1.000
Dynamite's Daughter (Sedgwick) Mustang western .Sep. 5.. 2.000
Pleasure Bent (Puffy) Tat man comedy Sep 5.. 1.000
Call of Courage (Art Acord) Blue Streak western Sep. 12.. 4.061
Tricked (Cobb) Mustang western Sep. 12.. 2.008
Fieht Within (Larkin) Mustang western Sep. 12.. 2.000
Phantom of the Opera (Chaney) Suspense-mystery Kep 19.. 8.404
Storm Breaker (House Peters) Sea town melo Sep 19.. 6.064
Westward Ho (Puffy) BlueBird comedy -Sep 19.. 1.000
Too Much Mofher-in-Law Century comedy Sep 19.. 2.flnn
Uncle Tom's Gal Century comedy Sep 19.. 2.0O0
Life's Greatest Thrills Special Sep 19.. 2.000
Sporting Life (Bert Lytefl) Melodrama Sep. 26.. 6.709
One Wild Night (Edwards) Comedy Sep. 26.. 1.000
Officer No. 13 (Eddie Gordon) Comedy Sep. 2S.. 2.000
Busfin' Through (Hoxie) Blue streak western Oct. 3.. 4..5fl0
Cupid's Victorv (Wanda WHey) Comedy '>'"•• ' •
Bt the Sea (Puffyl Cimiedy Oct. 3.. I.flOO
Calgary Stampede (Hoot Gibson) Thrill western Oct. 10.. 5.924
December 19, 1925
MOVING PICTURE WORLD
705
Kind 01 Picture kcvicw. Feet
Just Cowboys Short western Oct. 10.. 2,000
Taking Chances Short western Oct. 10.. 2,000
The Kaid Short western Oct. 10.. 2,000
Green Eyed Monster (Arthur Lake) Comedy Oct. 10.. 1,000
Absent Minded (Neely Edwards) Buils-eye com Oct. 17.. 1,000
Road from Latigo (E. Cobb) Sliort western Oct. 17.. 2,000
Ace of Spades lUesmond) Western chapterplay Oct. 24
Nursery Troubles (Edna Marian) Century comedy Oct. 24.. 2,000
Shootin' Wild Mustang western -.Oct. 24.. 2,000
Hidden Loot (Hoxie) Action western Oct. 31.. 4,7J8
Boundary Line (l-red Humes) Short western Oct. 31.. 2,000
A Taxi War (Eddie Gordon) Lojnedy Oct. 31.. 2,000
Triple Action (IVte Morrison) Action western Nov. 7.. 4,800
Rustlers I'rom boulder Canyon Short western Nov. 7.. 2,000
Kick Me Again (Purty) Comedy Nov. 7.. 1,000
Oh. Buster Buster Brown Nov. 7.. 2 (IDO
Proud Heart (R. ;'.childkraut) Father-love dr. Nov. 14.. 8.943
Two Many Ducks Mustang westn-com Nov. 14..2.0i«J
Beware of Vcur Uehtives Bluehiid comedy Nov. 14.. 1.000
A Speedy Maniagi-r-. Century coincily .\ov. 14.. 2.UU0
Aruona Sweepstakes (Hoot Giiison) Arizoua Cliinatown .Nov. 21.. 5, -lid
Scarlet Sireak (Uuugliei ly Todd) .Xiivemuie serial Nov. 21.. ep
Range Law Mustang western .\ov. 28.. 2.'lO0
Scamlal lliiiKcrs (.\lt) Century comedy .\ov. 28.. 2,000
Faint Heart (Pully) lat man comedy Nov. 28.. l.uuO
VITAGRAPH
Two Shall Be BorD (Novak. Harlan) Drama ,
Tampered Youth (Laodts Calhoun) Diama « Feb.
Redeeming Sin (Na/imova TcUcifCD) Apache dr Jan.
Fedi l-v/ui.'i Da* Wflch) Mt-hxirainii J-cO
ridc& ol PassJon - Drama May
SchooJ lor \V:vcs (Tearlr Holmquist) Utdnia April
Baree, S^ti ui Kazan (Stewart) Northern drama May
Wildfire (Ailrcii \ Racing melo June
Steele of thr Uoyal Mtmnted N W Drdina June
Happy Warrior Drarna jiily
Ranger of the Bir Pines (K Harlan) ....Forest Ranger dr Aug.
Love Hour (.H. Gordon - Fa^cnda) Mrrlodraina Sep.
WARNER BROS.
Thia Woman (Rich) Society drama Nov.
LoTCT of Camille (all-star) Romantic drama Nov.
Dark Swan (Prevosl Blue-Chadwick) Drama Dec.
Narrow Street (D Devore Matt Moore). . Light comedy Jan.
Lighthon«r hv ih»- Sra ( Rin • Tin- Tin) MeliKlrama Ian.
Lost Lady (Irene Rich) Social drama Feb.
kecoiiipcii>r ^^'Icvv^sl Hlue) ^oticty araraa May
On Thiu ice (T Moore- Edith Roberts) Drama Mar.
Bridge of Sighs (Dorothy MacKaill) Pathos dr Apr.
My Wife and 1 (Rich) Emotional drama May
Man Without A Conscience (louia Rich). . Drama June
How Baxter Butted In (M. Moore-Devore)Comedy July
Woman H.ttcr (Chadwick Brook) l.o\r drama July
Tracked in Snow Country (Rin-Tin-Tin) , . North drama Aug.
Eve's lover (Rich- Lytell- Louts- Bow) Drama •^ug.
Kiss Me Again (Lubitsch prod.) T iVhi comeHv Aug.
Limited M.iil iMonit- Ulue) Railroad melo. Sep.
Wife Who Wasn't Wanted (Rich) Kornantic diama Sep
His Majesty. Bunker Rean (M. Moore) Farce comeily Sep.
Below the Line (Rin-Tin-Tin) .Dog melodrama Oct.
Man on the Box tSyel ('liHpItn) Karce-i-onie'ly Oct.
Compromise (I. Rich, C. & Brook) Domestic drama Nov.
Red Hot Tire? CMonte Blue) Farce comedy Nov.
Bobbed Hair (Prevost-Harlan) Comedy-melodrama Nov.
Rose of the World (P. R. Miller) Human Interest dr Nov.
Oash of the Wolves (Rin-Tin-Tin) Curwor.d dog dr Nov.
1925
21.. 6,640
31.. 6.^27
14.. S,700
2.. 6.279
II.. 6.182
30. . 6.893
20.. 6.550
27.. 5.700
18.. 7.SA,i
7,(J32
12.. 7,036
1924
I.. 7,100
29.. 7,180
6 6,800
1925
17..
10..
7..
2..
21..
4..
30..
27..
4..
25..
1..
8..
15.
6.700
6.700
6,700
7.480
7,046
6,694
7,182
6.592
6,591
7,139
7.2.17
6.722
12.. 7,144
19
26.
3.
10.
7.
7..
14.. 7.817
21.. 7.506
28.. 5,S19
6.f
7.291
6.r,53
7.481
6,789
MISCELLANEOUS
ARTCLASS PICTURES CORP.
Biff Bang Buddy (B Roosevelt)- Thrill dr Sep.
Fast and Fearless (Buffalo Bill, Jr.) Thrill dr Sep.
Walloping Wallace (B Roosevelt) Thrill western Oct
Hard Hittio' Hamilton (Buf. Bill, Jr.) Thrill western Oct
Gold and Grit (B. Roosevelt) Thrill dr April
Bringing Home the Bacon (Buffalo Bill). . Th'ill dr
After Six Days Biblical spec
Deerslajer (I W Kerrigan^ -
On the Co (Buffalo Bill. Jr.) Western Apr
Recklrsi Courage (Buddy Roosevelt) Thrill western May
Quicker "N Lightning (BulTalo Bill, Jr.).. Thrill drama June
Tearin' Loose 'Willy Wales) ."^timt weit^rn Iiine
1924
dJ..
27..
11,.
18 ,
1925
II..
ASTOR DISTRIBUTING CORPORATION
A Lover's Oath (Novarro) Melodrama
Business of Love (Morton) Comedy-drama
The Shining Adventure (Marmont) Drama
The Wrongdoers (Barrymore) Melodrama
4.50fl
4,500
4.700
,S.0O0
4,650
4,650
10,000
5.000
4.825
4.851
s.ono
5,000
5,845
6.m
5.126
6,424
BANNER PRODUCTIONS
1924
The Truth About Wives Sherman Hampton Aug. 2.. 5.600
The Man Without a Heart Novak-Harlan Aug. 2.. 6 nno
Those Who Judge All star Aug 2 5.700
1925
Daughters Who Pav All star cast May 31).. 5 800
Wreckage (May Alison) Drama Sep. 5.. 5.99?
COLUMBIA
.Railroad raelo .Dec
1925
Uidnirht ExprcM (Hammeritdn) ...
After Business Hotiri (Hammerstein) Domestic melo Julv 4
ganger Signal R R melodrama
nwrilten Law Drama
Waldorf
Steppin' Out Comedy
Ladies of Leisure Drama
S. O. S. (Perils of the Sea)
Lore of the North
Enemy of Men ; Drama
5.600
5,.584
5.535
5.508
Kind ot ftciure Keview Pem
Price of Success Society drama 5,500
Sealed Lips
taie ol a Flirt
Thrill Hunter !..."....!...!.!!!!!!'..!!.
Penalty of Jazz
Perfection
Speed Mad 4 442
New Champion 4*470
Great Sen*^ation ' *
Fight to the Finish
Handsome Brute .
C. C. BURR
Average Woman (Pauline Garon) Drama Feb.
Lend Me Voui Husband (Kenyon) Drama
iouth loi Sale (S. Hulmquist) Drama Oct.
Ihe Early Bird Lilincs> Comedy Dec.
9..
18..
27
1925
23..
6,400
6.700
6,500
7,000
6,700
7,. 1,000
Crackerjack (Mines) Typical comedy May
CRANFIELD & CLARK
Let's Co Fishing Holland— scenic Nov.
GINSBERG DISTRIBUTING CORP.
Love Gamble (Lillian Rich) Melodrama July
H^torf \;,.|„,i:lii iWm Kussell) ( r.«ili mrlodrama I'llv
Big Pal (\\m. Russell) IViz^ fi^ht ilr Oct.
GOTHAM PRODUCTIONS
One of the Bravest (R. Lewis) Fire- liijliter dr Nov. 28. .5,679
1925
5,76'
4 HO
5,800
INDEPENDENT PICTURES CORP.
1925
Drug Store Cowboy (F. Famum) Western com.-dr Feb / 135/
Riders of Mystery (Bill Cody) Western May 2.. 5 Oi>
Gambling Fch,I (F Farnnm) Western May 9 5 001
Fighting Sheriff (Bill Coiiy) Western May 23.. 5.001
Border Intrigue (F. Farnum) Western May 30.. 5.00r
LEE-BRADFORD CORP.
Pearl of Love (Leslie; 6.000
Lights of London (Wanda Hawley) 6,000
Passion's Pat'. way (Estelle Taylor) 6.UO0
Unrestrained Youth (Brandon Tynan) 6.000
Passionate Adventure (Joyce- Brook) 8,(XX)
Way Down Upon the Swanee River 6.000
Wolfblood (M. Clayton) 6.000
MADOC SALES CORPORATION
After Marriage (M. Livingston) Marriage drama Nov. 21.. 4,960
Holland
POST SCENICS
Scenic
.Nov. 7.. 1,000
RAYART
Butterfly Comedies (Gloria Joy)
1925
Super Speed (Reed Howes) Automobile com.-dr Feb. 7. 5,227
Geared to Go (Howes) Drama 5,117
Right Man (Larkm) Drama 4.571
Winning a Woman (Perrin-Hill) Drama 4,865
Getting "Em Right (Larkin) Drama 4,669
Quick Change (Larkin) Drama
Youths Gamble (Howes) Drama
Double Fister (Petrin) Eh-ama
Fear Fighter
Crack O' Dawn
Goat Getter
Snob Buster (Reed Howes) Action melodr Aug. 22.. 4.570
Cyclone Cavalier (Reed Howes) Action-romance Sep. 26,. 4,928
RED SEAL
Evolution Timely novelty (feature). . July
Ko Ko Nuts (Out-of- Inkwell) Fleischer cartoon Sep.
Marvels of Motion (Issue D) Fleischer-Novograph Sep.
My Bonnie Ko-Ko Song Cartune Sep.
Silvery Art (special) Skiing in Alps Sep
Lands End Gem of the Green Sep.
Through Three Reigns Historical Sep.
Ko-Ko on the Run Out of Inkwell Sep.
Flirting With Death Alps skiing Sep,
Ko-Ko Packs 'Em Fleischer cartoon Oct.
Film Facts (Issue H) Magazine Oct.
WM. STEINER PROD.
1925
25,. 4.2nc
5.. 1.000
l.ono
12.. 1,000
19,. 2,000
26.. 1.000
26., 2.000
26.. I.flOO
26.. 2.000
17.. 1.000
17.. 1.000
1924
On Probation (Edith Thornton) Drama Dec. 13,, S.OOf
Hidden Menace Stunt dr , 5,00(
Branded a "Tiief Western 5,06e
Verdict of the Desert Western 4.745
Valley of Vanishing Men Western 4,652
1925
Trouble Buster (Leo Maloney) Western Feb. 21, S.OOn
SHORT FILMS SYNDICATE
1925
Thirtv Years Ago Novelty J^ug. 15.. 1,000
I Remember Pn.toral Aug 15,. 1,000
Mixine in Mexico Bud Fisher cartQon Oct. 17.. l.flOC
invisible Revenge Mutt & Jeff Oct. 31.. 1,000
1925
UFA FILMS, INC.
Siegfried (star cast) Romantic drama Sep. 13
WINKLER
Jail Bird Alice cartoon Oct. 31.. l.Cfll
Orhe Theatre oP To-Dau
J S^res&ntatlons ^ prolog ues '^cMasLc ^
Sdited bij CoLbi^ dfarrimaii
Clarke Discusses Presentations
FOLLOWING the discussion of last week by Major Ed-
ward Bowes of the Capitol Theatre, New York City,
anent the prologue, we have received additional comment
on the presentation and prologue and the application of
acts in general to de luxe motion picture theatres. Eric
Qarke, Managing Director of the Eastman Theatre, has
submitted a consistent analysis of these vital units of a pro-
gram and its discussion is born out of the theme that such
acts or stage features are now in the process of evolution ;
that this development must be as consistent and as certain
as the development of photography itself. Mr. Clarke
says :
With the removal of the element of a constantly progressive
change, which in its own mutations brings something new and dif-
ferent to clutch the pubHc fancy, the exhibitor of today finds him-
self looking about for attractive offerings with which to surround
his picture programs. For several years the leading theatres have
devoted much time and attention to the creation of special acts for
the de luxe program. They have fashioned elaborate productions of
their own and they have gone to vaudeville for assistance.
The problem has not yet been solved. The ideal act for the
motion picture program is in process of formation. Already con-
siderable progress has been made, but there is vast room for devel-
opment.
The act in the motion picture program provides the necessary diver-
sion. After an hour and a half of steady concentration on the screen,
there is a need for something more— something that will show actual
people as a contrast to the shadowy figures that flit across the silver
sheet. In the search for the best means of meeting this demand
we have done much experimenting. We have tried the prologue, the
operatic scene, the concert number and the outside act. None of
these quite fill the bill.
For some time the prologue has been favored as one way of meet-
ing the situation, yet at the Eastman Theatre, we are not satisfied
that it furnishes the answer. A prologue merely extends the atmos-
phere of the picture and usually duplicates some of its action. Then
the matter of time limitation is a serious obstacle to an effective
prologue. A picture which offers in its treatment the opportunity
for a prologue is usually one of the special productions which run
to excessive length. When a prologue, created in the same atmos-
phere, is added, it takes up time that might be given to something
with a more varied appeal.
The operatic scene cannot, a? a general rule, be successfully
transplanted. The time allotted is too brief to permit building up
the necessary atmosphere to its successful presentation. The act
must be compressed into ten minutes and there are few scenes that
can be done effectively in that period.
The straight concert number, as a rule, fails to fit into the motion
picture program because its appeal is almost entirely to the ear and
not to the eye as well. The lyric should be combined with the dra-
matic with special heed to staging and dressing the act so that it will
make an agreeable diversion in the program, and this is one form of
presentation to which we are paying particular attention.
The vaudeville act may sometimes serve the purpose, but as a
rule it does not fit smoothly into the program. In a vaudeville per-
formance of eight numbers there is sufficient variety to appeal to
all tastes, and that is the secret of the success of this form of enter-
tainment. Take one number away from the bill, however, and place
it in a picture program and it must, regardless of its character, make
its bid for the liking of the entire audience. There are big, special
headline attractions, of course, that have an almost universal appeal,
and these are being used by many of the leading picture theatres
today. The number of these acts that are suitable in type, however,
is comparatively limited. Animal acts, jugglers, patter comedians and
dramatic playlets hardly have a place.
Some Possibilities
In the dance there is the prospect of a form of stage presentation
that opens possibilities, yet the strictly classical ballet does not suffice.
It needs the touch of the dramatic to give it the realism that the
average movie patron demands in his entertainment.
Out of all these things, however, will undoubtedly evolve some
form of act that will fit properly into the de luxe motion picture
program. The idea act will probably have its foundation in music.
It will have a background of orchestral music. It will have the
voice and it will have dramatic action. With these elements as the
essential ingredients, the genius of the scenic artist and the skill
of the stage director will undoubtedly be able to produce a special
form of entertainment that will appeal to the eye, to the ear and to
the imagination.
Ben Bernie Leaving the Rialto
Ox .Saturday, Uecenibcr 19th, Ben liernie, "The Maes-
tro," will tertninate his long engagement at the Rialto
Theatre and together with his orchestra will depart for
Florida to fill a series of concert dates at the larger resorts
prior to his opening in London. A change in Bernie's
European tour plans made it necessary for him to secure
immediate release from his present arrangement at the
Rialto where he has become one of the inost popular at-
tractions on Broadway.
Bernie the "Dean Swift" of orchestra directors holds the
record of the longest non-stop appearance of any dance
leader. He has gone 36 hours without once seeking his
downy couch. This record was made on the days of Nov.
24-25 when he went from record rehearsal at nine in the
morning to matinee shows at the Rialto, dinner hours at
Roosevelt, night shows Rialto, supper dance Roosevelt,
Armstrong-Feish party Ritz-Carlton, benefit perfortnance
at two hospitals, three hours of record making and four
hours spent at the Friars Club writing new melodies.
It is probable that the big Rivoli Orchestra will replace
the Bernie organization at the Rialto. "Siegfried," the big
film spectacle opens at this theatre on December 20th, and
will be featured with the special orchestral score arranged
by Hugo Riesenfeld for the preinier last summer at the
Centurv.
Anderson to Direct Productions
FOLLOWING the announcement that the Public The-
atres will be the corporate title for the Famous Play-
ers and Balaban Katz merger word was received that
John Murray Anderson had been sigried on a long term
contract as producer of the various presentation features
to be routed on the circuit. Mr. Anderson, who has gained
metropolitan publicity with his various productions of the
Greenwich Village Follies and Music Box revues is bring-
ing to his new field a policy which is meeting with a hearty
patron response. Anderson's work is very colorful and
teems with originality, and the addition of a man of his
vision, his willingness to produce the original idea and
mount it lavishly and correctly is bound to have its effect
uixm the entire presentation business.
Sensationalism in Presentations
THE lowly presentation that started out as an artistic
divertissement seems to be subject these days to all
manner of treatment. We can attribute this to the process
of evolution. Policies are being changed and it seems that
"anything that is diflferent" is immediately given a spot in
the presentation program. The newest angle is the "sen-
sational" which embraces spectacular acrobatic acts and
master illusion effects. If these two features which have
been used in vaudeville, if given an artistic background they
will undoubtedly prove successful and in keeping with
presentation atmosphere.
December 19, 1925
MOVING PICTURE WORLD
707
Two Stage ISIovelties
Details for Working Out and Using to Advantage the Revolving Stage and Iris
Curtainf Both of Which Have Pa ssed the Stage of Experimentation —
Charming Little Prolog May Be Done With These Suggestions
Moving Picture World Presen tations — Devised by Colby Harriman
DIGRESSING from our usual presenta-
tion suggestions, we are offering two
stage novelties which are of technical
interest to producers. With the limited
space which we find prevalent in most mo-
tion picture theatres and the constant tax
on one's ingenuity to produce a variety of
scenic effects and keep within bounds, these
two suggestions may clarify the situation.
The revolving stage and the Iris curtain
are not new. They have passed the stage
of experimentation and have been simplified
thereby eliminating cumbersome and expen-
sive construction. The revolving stage as
indicated in the first drawing is one which
may be used in innumerable instances and
will prove a satisfactory base for any small
setting. The accompanying design gives a
general outline of the construction of a re-
volving stage which may be built at a most
nominal cost. The stage should consist of
two hemispherical units as indicated in Fig.
1. The framework should consist of heavy
material upon which a floor is nailed, the edges
rounded to give the outline. The two sec-
tions are placed back to back with a con-
trolling pivot at center. A ringed opening in
the platform should fit over a heavy pipe
screwed to the floor. The stage should be
separated with an arched partition as shown
in Fig. 2. Partition may be of light material
with pegs attached to it which fit into
grooves located in one of the sections. The
rubber tired casters should be attached at
angles around the edges of the stage so as
to permit it to revolve noiselessly. The stage
may be revolved with a cable placed under-
neath it and operated with a windlass off
stage. The setting for this is simple. The
revolving stage is placed center; an arched
drop cut to fit over the arched center of the
revolving stage is hung. When one section
of the stage faces the front the opening is
closed permitting another set to be placed
on the stage. Small compo-board set pieces,
foliage units, etc., may constitute the major
part of the sets, although there are no limi-
tations as to what may be set in these areas.
The size of the stage depends entirely upon
the size of the working area of the stage
itself.
The Iris curtain is a very effective bit of
stage mechanism and is simple to construct
and easy to manipulate. Two framed units
with a cut opening as indicated in Fig. 1 are
placed in a double track or groove and are
worked back and forth on the same principle
that draw curtains are operated. Travellers
may be placed in the grooves both top and
bottom and permit an easy functioning of
this devise. The face of the curtains may be
covered with fabrics or painted a dark color.
Fig. 2 shows the position of the two units
comprising the curtain. Fig. 3 indicates the
double track or groove which must be placed
at the top and bottom of the curtain to in-
sure its proper manipulation.
St/^<3> e.
CURTA»N
1% Uv
708 MOVING PICTURE WORLD December 19, 1925
imiiiiiiiinniiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiin^
Presentations at First Run Theatres
limiiiiHiiiiiiiiMMiiiiiiiiHWiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiu iiiiiiiininiiiiiiiiiinniiiiiiiniiiniiiiiiniiiinmiiiniiw
COLONY THEATRE
New York City
Feature Picture: "The Phantom of the Opera"
(Universal)
Overture: "Faust," Gounod. (Grand fan-
tasy with special Symphonic Jazz Interpola-
tions by Arthur Lange). Colony Orchestra
under the direction of Andre Dore and Dr.
Edward Kilenyi, associate conductor. Mr.
John Priest at the Console.
Canary flood, from spots, cover orchestra
— Magneta flood on proscenium curtain ;
magenta foots, blue and magenta tops. For
finale canary flood to curtains which part
for:
"Parisian Gaities" — A colorful extrava-
ganza of Parisian student Hfe. Lyrics by
George Bennett. Music by Jack Glogau.
Staged by Harry Shaw and J. De Rosa.
Setting: The rendevous of the Parisian
student, "Cafe de Montrouge." This proved
to be a snug little retreat at left stage, with
the "true" striped awning — the chairs and
tables, but no drinks. Across stage between
third and fourth a high wall with heavy iron
gates center, over which, atop the wall was
what seemed to be a lookout house, with
gabled roof and a railing around the base,
from which hangs vines and the colorful
Wisteria in full bloom — at one end of the
wall, the peak of a neighboring roof is seen,
against the blue sky, and at the other end,
there is what seems to be, or should be, a
• prison tower, which reaches far above the
wall; which ends against a backing of hang-
ing greens, n^asked by several odd set trees
—from this set down stage is a short and
lower wall with a gate (scroll) which is
swung wide open to provide an entrance in
1st — this gate and wall is overgrown with
the clinging rose, in profusion and an ample
amount of green clinging vines, which
reaches across the wall, across stage. Back
of the gates center, is another hanging green
masking piece, with clinging vines and flow-
ers, in front of this is a set rock.
Costuming : Harmoniously blended, color-
ful and picturesque.
Dancing numbers were all very effective
and well rendered by the Midinettes and the
entire company.
The composition of the stage picture was
very well maintained.
Principles : About the average, except
Mile. Narree, her work is exceptional and
sensational — as a contortion soloist.
Lighting: Full stage light with numbers
spotted, except one group dance number,
which was cross lighted from bridge, mag-
enta and blue to walls and gate with color
wheel of same colors on dancers, and the
entrance of Mile. Narree, who is spotted, as
the center gates open, then full stage, with
amber spot on artist.
STAGE SETTINGS
BuOt, painted and bistaHed. Drapery settings
and drapery curtains. Special sets and drops
for feature pictures,
SCHELL SCENIC STUDIO
COLUMBUS OHIO
CAPITOL THEATRE
New York City
l-eatured Picture: "Sally, Irene and Mary"
(Metro-Goldwyn)
Overture : "Capriccio Italian," (Tchaikov-
sky). Capitol Grand Orchestra, David Men-
doza conducting.
Ballet: "Voices of Spring," Strauss, Mile.
Desha and Alice Wynne.
Haw-aiian Hours : (a) "Nature's Garlands,"
a film novelty in color, presented by Elvin
Film Corporation ; (b) Tandy Mackenzie,
"Malanai Anu Ka Makani" (an Hawaiian
melody).
"The Slave Market," with Caroline An-
drews, Celia Turrill, Doris Niles, Renoflf and
Renova, Filippo Ghignatti and Capitol Ballet,
(a) Filippo Ghignatti, first oboe, Capitol
Grand Orchestra ; "Persanne" from "Lakme,"
Delibes. (b) Doris Niles, "Orientate." (c)
Caroline Andrews and Celia Turrill; duett
from "Lakme," Delibes. (d) Capitol Ballet,
Mile. Desha, Alice Wynne, Mignon Dallet,
Clara Burke, Ruth Southgate, Pavla Reiser
(e) RenofT and Renova, "Danse Slave."
MARK STRAND THEATRE
New York City
Featured Picture: "We Moderns"
(First National)
Overture : "Carneval," Dvorak. Mark
Strand Symphony Orchestra. Carl Edouarde,
conductor; Alois Reiser, associate conductor;
Jacques Gruenberg, associate conductor;
William Storch, concert master ; Cecil Cop-
ping, orchestration and composition. At
1 :5S, 3 :S9, 7 :2S and 9 :30 p. m.
"The Farmerettes," with Mile. Klemova,
Ray Bolger and Mark Strand Ballet Corps;
Anatole Bourman, ballet master. At 2:03.
4:07, 7:33 and 9:38 p. m.
Pathc presents "The Shrine of the Faith-
ful." At 2:07, 4:11, 7:37 and 9:42 p. m.
The Chantal Sisters, piano duet, (a) Cele-
bre Tarentelle, Gottschalk. (b) Valse, Mosz-
kowski. (c) Kitten on the Keys, Confrey.
"In the Barracks" with the "Royal Hus-
sars," Hector Carlton, Anatole Bourman.
MOSQUE THEATRE
Newark, N. J.
Featured Picture: "Lights of Old Broadway"
Irvin Talbot and the Mosque Grand
Orchestra.
Overture. "Broadway Hits of Today."
A Mosque stage creation, Marguerite and
Giuran in "Dancing Time," with their eight
famous specialty girls.
A Mosque stage creation entitled "Mem-
ories of Old Broadway," featuring Mile.
Daganova and M. DeLima, Edward C. John-
stone and the Knickerbocker String En-
semble.
CHICAGO THEATRE
Chicago
Featured Picture: "The Midshipman"
(Week Dec. 7th)
Overture : "First Hungarian Rhapsody," by
Liszt. Chicago Theatre Orchestra ; direction
H. Leopold Spitalny.
Miss Myrtle Leonard singing "My Heart
at Thy Sweet Voice" from "Samson and
Delilah," by Saint Saens. Jesse Crawford at
the organ playing "Liebesrtaum," by Liszt
"Cinderella," introducing the winner of the
Evening American Cinderella Contest.
TIVOLI THEATRE
Chicago
Featured Picture: "The Dark Angel"
(IVeek Dec. 7th)
Overture : "Wagneriana" ; bits from
Richard Wagner's immortal compositions.
Tivoli Theatre Orchestra, direction
Adolphe Dumont.
"The Song of the Canary," Miss Sybil
Sanderson Fagan, soloist.
"The Great Train Robbery," a thirty-year-
old film revival.
Edward K. House at the organ playing
"Winter Wiieezes."
The National Male Quartette with Jeanet
Hall and Hilda Barr a cycle of harmony sur-
prises.
UPTOWN THEATRE
Chicago
Featured Picture: "The Dark Angel"
(Week Dec. 7th)
Overture : "II Guarany," by Gomez. Up-
town Theatre Orchestra, direction Josef
Koestner.
Miss Ruth Brewer in a remarkable dem-
onstration of musical versatility.
Milton Charles at the organ playing "The
Thanksgiving Spirit."
"The Foam Sprite," Marie Herron, so-
prano; Marie Yurieva, Veceslav Svobode,
dancers.
HARDING THEATRE
Chicago
Featured Picture: "That Roylc Girl"
(Week Dec. 7th)
Ovefture : "William Tell," by Rossini.
Harding Theatre Orchestra, direction Bern
Paley; Georges Dufran;ie, tenor; Miriam
Klein, soprano.
Edward Meikel at the organ.
Fred Hughes, tenor, singing, (a) "Ma-
cushla." (b) "You Forgot to Remember."
CAPITOL THEATRE
Chicago
Featured Picture: "Irish Luck"
Capitol Grand Orchestra, Albert E. Short,
conductor.
Overture : "A Collection of Irish Melodies,"
arranged and compiled by Albert E. Short.
"Cross My Heart Mother," a Capitol stage
creation.
Nee Wong, the Chinese minstrel.
Jack Hanley, "Making the World Safe for
Hokum."
"DEN." AT LIBERTY
SCETNIC ARTIST
Extensive experience equipping theatres throughotft.
and proflueing high class prologues and in-e»rntatltn
features. Will go any^'here
MILO B. DENNY (Den.)
1364 Third Avrntif W Cedbr Rapids. iMra
CUour Equipment
H Seruicefor l/oU'^Jheatre Owmr^Qaiider^Studk)'^
^ Caboratonf ~ Sxchanqe txecutlue ^Jrom IJourJlmjLe
6ditecL bij cA. Van Biiren Pou/dL
LOOK AT 'EM fightin' and arguin' and jawin' — and
me layin' here half dead — seems like I can feel the
death-rattle down in my head right now.
Oh, such a pain!
Not constant — intermittent !
And them two jaw about whose fault it is that the poor,
hard-workin' print ain't protected.
They know whose fault it is !
It's MY fault.
But whose fault is it that it is MY FAULT?
Protect the Print !
That's what I was designed to do while it is runnin'
through my fingers. I like to take hold of the perforations
and snap them down without a rattle, without a tear.
But here 1 lay on my face with them two fightin' over
what has happened to a $1,000,000 production.
This is what happened.
When I come from the factory and set myself up in this
place to shoot perfect pictures onto the screen, I had every
part machined to the thousandth of an inch ; experts had
went over every one of my parts, like a dentist hunts
cavities, and said I was "The cats."
Then what has made me go to the dogs !
This is it !
My owner let me run and run and run — for years.
Never thought of overhaulin' me. Never figured that there
has got to be wear and tear, even with the finest of fine
starts, the best of metal and the most perfect of machine
work.
Then, one day, the feller what sits up here with me and
sees al^out keepin' the picture on the whitewashed square,
goes to my owner
"That projector is sure on the blink," he sings out. And,
bein' a hard workin' guy that done conscientiously the best
he knowed how with what he had to do it with, he shows
the boss how he had went over me and tightened up where
it was needed and put oil where it was useful — AND NOT
WHERE IT WOULD BE ALL OVER THE POOR, HARD
WORKIN' PRINT, NEITHER— and he laid out a list of
what had to be got for me.
So my owner sets down and looks over the catalogue of
what parts my manufacturer has listed as genuine and real.
"Huh!" he monologs, "real parts cost like Helen Sum-
mer." I
Then he lays back in his old, squeakin' swivel chair and
lams the desk with a pencil : then he hops up.
"Ham !" he busts out, "I know where I kin git them same
kind of parts — only maybe not STAMPED genuine ! But
they LOOK all right and they're a whole lot cheaper!"
So he does get them genuine fake parts — and no matter
how he bellyaches, the guy tendin' me has to jam 'em and
dam. 'em and get 'em in somehow.
And my insides rattles and squeals and my gizzard grinds
and then, all of a sudden — look back at the pitcher.
If it's my last gasp, lemme gasp
To protect the Print
Protect the Projector!
H. H. BUXBAUM
Appreciation comes most quickly from the bigger men in this
industry — and co-operation, too.
YOUR EQUIPMENT is proud to print the letter and show
the picture of a man who gives both,
"Dear Mr. Powell :
"Having noted your editorial on the hard-working print, I
wish to express my sanction of a movement for the 'Protect the
Print' idea.
"We of the Fox Exchange are doing everything humanly pos-
sible to protect the print and as you will see in a little story I
have sent you, we are working to real purpose.
"If exchanges and exhibitors would co-operate to protect the
print, exhibiting conditions could be greatly improved.
"Very truly yours,
H. H. BUXBAUM."
^.>lilllllN...ildllllliUIIIUIUIUIUIIIilllllillllllllll|llllllllllllllllllllll^^
i:il'llllltllUIIIIIIIIIIIIIIIIIIIJI«llinil!llllllil
710
MOVING PICTURE WORLD
December 19, 1925
Theatre Lighting Prohlems Solved
In Way That Will Interest Builders
THIS slory will he of paramount interest
to the man who contemplates building a
theatre. . .
There is nothing more to be desired iii any
theatre than a system of lighting by which a
patron can easily find a way to a vacant seat,
or to leave the ' theatre during the shoiving of
a picture, without at the savie tim-e conflicting
ivith the picture on the screen.
It is conceded by experts — and I've talked
zvith people from the audience- -that the light-
ing used in the Eastman Theatre, Rochester,
New York, is certainly an asset in the inattcr
of pleising patrons.
So, in the interest of the man who 'wants
that sort of lighting, Mr. Lloyd A. Jones, Phys-
ical Research Laboratory, Eastman Kodak Com-
pany, kindly permits the publicatiun here of
portions of a paper originally published in the
journal of the American Society of Electrical
Engineers, in the preparation of which Mr.
Jones collaborated with Frederick A. Matt,
Eleitrical Engineer and Manager Construction
Dcpartmenl Wheeler-Green Electric Co.
fhis reprinted selection of informative data
may seem technical to some of yon — but it's
great reading if you're really after effects such
as those which made one Eastman Theatre
patron say to me. "I'd travel from New York
to attend that Theatre." — Editor.
THE EASTMAN THEATRE and
School of Music was designed and
given to the people of Rochester by
Mr. George Eastman to serve as a place
where music might be taught and performed
in its best forms and under ideal conditions.
Since motion pictures were to be utilized
(in the theatre and as a part of the educa-
tional equipment) the lighting which would
be used during the exhibition of motion pic-
tures must be planned, and much preliminary
work done, so that all possibility of visual
fatigue would be eliminated.
The Problem
Some time before the building of the thea-
tre, the Research Laboratory of the East-
man Kodak Company at the request of Mr.
Eastman took up the problem of finding
how much general illumination could be toler-
ated in a motion picture theatre without
injuring the quality of the projected picture.
An intelligent treatment of the illumination
problem involves adequate knowledge of the
fundamental visual processes. The relation
between the stimulating radiation and the
sensation produced when radiant energy falls
upon the retina is extremely complicated;
even a brief resume of the subject would
require many pages. In this particular prob-
lem we shall be concerned chiefly with the
way in which the retina responds to bright-
ness and difference of brightness. From the
theoretical standpoint, therefore, the treat-
Plenty of light hut no battle with
picture.
Throzvs light to the ceiling, whence
it is diffused over auditorium.
ment of the problem of illuminating this
theatre must be based upon the knowledge
of the human eye's sensibility to brightness.
There are three types of sensibility to bright-
ness: (1) threshold sensibility, which is
measured by the least brightness perceptible;
(2) contrast sensibility, which is measured
by the least brightness difference perceptible,
and (3) glare sensibility, which is measured
by the brightness just sufficient to produce
discomfort or an appreciable lowering of
visual acuity.
Experimental work was done in a small
projection room with a screen mounted di-
rectly on one of the end walls. The room
illumination was obtained by a fixture sus-
pended in such a way as to illuminate the
ceiling surfaces. This was so arranged that
the ceiling near the rear of the room was
illuminated to a fairly high level while the
illumination decreased gradually toward the
front of the room. By this arrangement it
was found possible to obtain illumination on
the table plane (horizontal plane 30 inches
from the floor level) varying from 0.1 foot
candle near the front of the room up to 0.25
foot candle at the rear without any per-
ceptible injury to the quality of the projected
motion picture. The following recommenda-
tions for the illumination of motion picture
theatres were made. These were based not
only upon the results obtained in the experi-
mental work done at that time but also
upon a consideration of the fundamental
nature of visual processes and the require-
ments of vision.
1. The illumination on the table plane
should vary from 0.1 to 0.2 foot candles,
decreasing toward the front of the audi-
torium.
2. No area (outside of the projected pic-
ture) visible from any seat in the theatre
should have a brightness of more than 2.5
to 3.0 millilamberts.
3. The attainment of (1) without exceed-
ing the values mentioned in (2) requires
the use of a very extended effective source
such as illuminated ceilings and walls, and
is best accomplished by the use of an in-
direct system of lighting.
4. All light source fixtures such as diffus-
ing globes and translucent glass ware having
a surface brightness of more than 2.5 to 3.0
millilamberts should be concealed from view
or so placed as not to fall within the field
of vision of the audience.
5. The lighting of the lobbies, vestibules,
corridors and stairways should be so ar-
ranged that the transition from the bright
ness level of the exterior to that of the in-
terior will be as gradual as possible thus
eliminating any sudden change in the bright-
ness to which the eye is subjected. Such
an arrangement is desirable for the elimina-
tion of visual shock which always occurs
when one passes from a region of very high
to very low illumination or vice versa.
Other conclusions relative to the screen,
frame, and lighting of the vestibules, lobbies,
foyer, etc., were made which will not be re-
viewed at this time.
H-»r Problem Is Met
ri.e iife-nting of the theatre during the
projection of pictures is accomplished to a
great extent by the large chandelier shown.
In this are mounted concealed units which
throw light upward onto the ceiling. This
lighted surface then becomes the effective
source of illumination and due to the large
area utilized a satisfactory low surface bright-
ness suffices to give the required illumination.
Within the chandelier are a few unconcealed
lamps of low wattage which are operated
at very low voltage. These light the chande-
lier itself to a very low level just sufficient
to prevent the chandelier from being sil-
houetted as a dark mass against the ceiling.
The intrinsic brilliancy of these units is low
enough to prevent any possibility of glare.
In considering the illumination conditions
in the motion picture theatre, the chief fac-
tor of interest is the brightness of the various
objects within the field of the observer's
vision. For an observer at almost any point
in the auditorium, that is to say, in either
the orchestra, mezzanine, or balcony, the
central portion of the field pi vision is, of
course, filled by the picture being observed.
The regions immediately surrounding this
are occupied by what we may term the
"stage setting" which, in the theatre under
discussion, is of an architectural type, con-
sisting largely of areas which represent gray
stone walls above which may be seen a dark
grecnish-bluc curtain representing the sky.
Finally the lateral portions of the field of
view are filled by the side walls of the thea-
tre whose lower sections are of buff-colored
»tone surmounted by large mural paintings.
Plenty of Light — No Glare
Class the chandelier lights as follows:
The urn in foreground is part of
the lighting arrangement of the
graduated-gloiv system.
December 19, 1925
MOVING PICTURE WORLD
711
Btep lights, low lights, high lights, candles,
direct lights and the scintillator. The step,
Jew and high lights are indirect. The candles
and the direct lights are visible from the
floor and the scintillator lights are so ar-
ranged within the fixtures as to give scintil-
lation to the crystals of which the fixture
is composed. This fixture is about 13 feet
in diameter and 18 feet high.
The step lights are so named as they are
■designed to furnish sufficient illumination to
safely use the steps during the showing of
the pictures and also to give sufficient illu-
mination to read the head-lines on the pro-
grams, as described in another part of this
paper.
The low lights have a capacity of about 5
kilowatts, and the high lights of about 15
kilowatts. The direct lights have a capacity
of about 8 kilowatts. As their names indi-
cate, they give a low stage or a high stage
of illumination for the indirect lighting. The
direct lighting is visible and is arranged in
symmetrical lines about the lower bowl of the
fixture.
The main lobby is elliptical in form, the
chief source of illumination being two tri-
pods placed at the focusses of this ellipse.
These tripods are arranged for indirect light-
ing, the light being thrown directly against
the ceiling.
On the table between the two tripods are
two aquariums which are illuminated by
lights concealed in the bases. Suplementary
illumination is obtained from semi-indirect
brackets located on the pilasters at the walls
of this lobby. The majority of these lights
are connected to the alternating-current light-
ing system, but a few are connected to the
direct-current emergency system so that if
one system fails there will be sufficient illu-
mination from the other to carry on the
production.
The mezzanine is lighted chiefly by lamps
placed in the cove D shown. The lamps
themselves are entirely concealed, the illu-
mination being obtained by light reflected
from the upper portions of the cove surface
and from the illuminated ceiling over the
mezzanine level. The space beneath the
mezzanine is lighted by a similar cove sys-
tem to that shown. All light sources within
the region occupied by seats are entirely
concealed from the audience, that is, with
the exception of the few small units men-
tioned previously which are operated at a
very low intrinsic brilliancy in the main
chandelier. Two fixtures for indirect light-
ing are provided near the rear and at the
sides which throw light upon the ceiling
fixtures are not shown.
Brightness Graduation
The lighting of the motion picture theatre
ought preferably to be so arranged that the
eyes of the patron upon entering the thea-
tre may not be subjected to any sudden
and great change in the illumination. More-
over, if the change from the exterior to the
interior brightness levels can be made grad-
ually, over an appreciable period of time, the
processes of adaptation will also have time
to operate. Thus the eye will be ready for
satisfactory vision at the illumination level
existing within the auditorium. From the
measurements of illumination and brightness
it is possible to trace the decrease in bright-
ness level as tlie patron passes through the
Roth Actodector Part of Fine
Equipment L. & T. Put in State
ROTH BROTHERS are naturally proud
to have exhibitors of the known
ability of Lubliner & Trinz select
Roth Bros. Actodector, to furnish current
for the projection used in their recently
opened State Theatre in Chicago.
This is among the largest and best equipped
theatres in the United States. It has to en-
sure dependable projection — the heart of
every theatre that shows motion pictures.
Therefore Roth Bros. Actodector, standard
25-35, especially designed to furnish current
for the modern Reflector Type arcs, was
chosen because of its demonstrated de-
pendability, its compactness, its economy of
operation and of current consumption.
The picture has a 164 foot throw, and is
22 feet square on the screen. Projection
machines are equipped with mirror type
arcs and have one spot and one dissolver
in conjunction.
The simplicity of operation of the Roth
Actodector, and its reliable characteristics
are especially important to the projection-
ist in a large house such as the State
theater. The compact size, and the fact
that the Roth Actodector . is designed to
furnish current for the modern reflector type
arcs, make this unit much more economical
in operation than the larger machines former-
ly used for power supply.
The Roth Actodector has a three horse-
power motor, which is ample for any de-
mands on the unit, by reason of the special-
ly designed current carrying features of
the whole machine. In operation, the second
arc can be struck while the machine is carry-
ing the first one, and there will be no change
in operation of the first projection machine,
nor are any adjustments of the Actodector
FOR SALE
700 Haywood-Wakefield veneer the-
atres chairs. Used less than 90 days.
WILLIAM J. DUNN
ACADEMY BU3G. FALL RIVER, MASS.
several entrance areas. Some of these values
are presented in the following table in a way
calculated to illustrate this decrease of bright-
ness as a person enters the theatre through
the main lobby, orchestra foyer and on into
the central portion of the main floor.
A. In Main Lobby:
Just inside entrance
(30 in. plane) 15.0 foot candles
Center of lobby
(30 in. plane) 2.0 foot candles
Near orchestra foyer
(30 in. plane) 1.0 foot candles
B. Main Vestibule :
Just inside door
(30 in. plane) 0.23 foot candles
Under main lamps.... 0.16 foot candles
Main wall brightness 1.6 millilamberts
C. Orchestra Foyer :
Just inside door
(30 in. plane) 2.1 foot candles
Directly under lamp 0.53 foot candles
Near entrance to aisle 0.09 foot candles
Mean illumination
(30 in. plane 0.20 foot candles
Mean brightness of
vertical surface in field
of view 0.25 millilamberts
D. Central Portion of
Main Floor, Seat Q-
107.
Illumination on 30 in.
plane 0.04 foot candles
Illumination on program
at 45 deg 0.06 foot candles
necessary. The Actodector carries two arcs
during the change-over period, and one arc
cannot steal current from the other when
the second arc is being struck.
Economy of operation, an important fea-
ture frequently overlooked, is most remark-
able in the Actodector when compared with
old, large motor generator units. The Acto-
dector, being designed especially for this
service, is of small size, and is working at
high efficiency all the time.
Protect the print — YOUR future is at stake.
SPECIAL
ROLL
TICKETS
Your own special Ticket,
any colors, accurately nuui-
bered; every roll guaranteed.
Coupon TU-kelB for Prize
drawings; 5,000 for $7.00.
rrompt ihlptnenls. Cash
with the order. Oet the
samplea. ?V-nd diagram for Beaerred
Seat Coupon Tickets, serial or dated.
All tickets must conform to Govern-
ment regulation and bear established
price of admission and tax paid.
SPECIAL TICKET PRICES
Five Thousand $3. SO
Ten Thousand 6.00
Fifteen Thousand 7.00
Twenty-five Thousand 9.0O
Fifty Thousand 12.S0
One Hundred Thousand 18.00
National Ticket Co. Shamokin, P«.
L. & T. Stale I'l ojci 1,11 .\ -M oticgraphs —
iiiV/i their high intensity arc lamps, and
other Actodector handled light sources.
TYPHOON rOOlINC SYSTEM j
■ TYPHOON FAN CO. 345W.39-ST. NEW YORK J
better Projection
^his Department Was fouruM in 1910 bij its present SdJtor^
^.J-f.Sllchardson
Better Projection Pays
Study
the hens
Chart
1PUT a proposition up to Jolin Griffith
for nn opinion. Proiection lens liamete-
1 13/16 inches. Projection lens workini^
distance 4 inches Horizontal crater diameter
24/64ths of an inch. I don't know just what
had passed before, but here is w-hat Griffith
said :
A projection lens diameter of 1 13/16
Inches and a working distance of four Inches
automatically demands a 20 Inch Y distance It
piano convex condenser combination be used.
This would call for an excessive crater dis-
tance, with consequent heavy light waste,
hence the Cinephor Parabolic should be used.
Efficient Ltne-Vp
Fi.-st I will give an efficient l•;^e-up, using
the Cinephor condenser. I will then try to
show why it sometimes Is necessary to sac-
rifice something in efficiency In order to secure
the best possible definition: incidentally dem-
onstrating that THE 1,EXS CHARTS SHOULD
AND MUST BE STUDIED IF ONE IS TO
GET THE GREATEST POSSIBLE VALUE
OUT OF THEM.
With a 24/64ths horizontal crater diameter,
a inch focal length piano convex collector
lens and a Cinephor Parabolic converging
lens, a 14 inch Y distance would be all right.
One and one half inches of the Y distance
would be through the aperture, and 12.8 be-
tween the condenser and aperture. (There Is
confusion here. As I, and I thinlt every one
else has understood the matter, the "Y dis-
tance" is from the FACE of the converging
lens to the aperture — NOT the cooling plate,
but the aperture) — of the projector. Now you
inject something else. Don't do It, John. It
we are to use the term "Y distance," then it
must stand for ONE DEFINITE THING, and
one thing only. If face of converging lens to
aperture plate is not correct, then define
it and FIX it once and for all. — Editor.)
This would give us a 3 1/16 Inch crater dis-
tance and the projection lens would collect
"'1 the light passing through the aperture.
However, this set-up. while very efficient,
has one very bad feature, Viz: the aerial Im-
age of the condenser, where the rotating
shutter should be, has a too-large diameter.
A SaSBestion
As we all know, increasing the Y distance
decreases the diameter of the aerial image
of the condenser: also It brings it closer
to the projection lens. (A most Important
matter under some circumstances. — Editor.)
By the same reason, decreasing the Y dis-
tance increases the diameter ot the aerial
Image ot the condenser and pushes It fur-
ther from the lens— probably entirely out of
reach of the rotating shutter, unless a spe-
cial shutter shaft be installed.
Naturally the question arises: How may
this adjustment be made so as to obtain a
reduction of the aerial image diameter, thus
not only enabling the use ot a master blade
of minimum width, and securing better defi-
nition by permitting the master blade to
cover the lens more completely during film
movement, without at the same time making
a too great sacrifice in light loss through
face of collector lens?
The Be«t Way
The best method I know of is to study the
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I Bluehook School |
1 Question No. 424 — Describe correct =
3 method of insulating wire splices after g
g they are made. g
1 Question No. 425 — Is it possible for |
% soldering compounds to do serious in- 1
g jury? Explain your answer. 1
p Question No. 426 — What is a "wire 1
g connector" and what would you do be- S
g fore attempting to use one for a 1
g stranded wire ? §
J Question No. 427 — Tell us what you i
I believe best where wires are to be con- g
g nected to rheostats or other connec- 1
1 tions where there is high temperature. 1
g Question No. 428 — Is there any se- |
g rious objection to a wire splice at any g
g point in a wire? i
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lens charts and examine closely the effect
ot any change we may have in contempla-
tion. For instance: in the case in point we
have a 24/64th horizontal crater diameter lo-
cated 3 1/16 inches from the face ot the col-
lector lens, a 5 1/4 projection lens with a
four inch working distance, and a 1 13/16 inch
diameter and a 14 inch Y distance, which ex-
tends 1 1/2 inches through the projector
aperture, with the beam concentrated 2.8
increased crater distance — distance crater «o
inches from the projection lens. We wish to
decrease the diameter ot the aerial image
by increasing the Y distance. The total dis-
tctnce from face ot converging lens to back
surface of projection lens is, as you will note,
'•■li inches.
First, in order to increase the Y distance
we must use a longer focal length collector
lens, which ot course is a piano convex,
therefore let us examine the tVj-T'.-i con-
denser column ot chart A. (You've got me
stuck there, John. 1 can't remember what
the focal length ot the parabolic Is. but
from the above I guess It must be CVii inches.
—Editor.)
We find the 24,'64th crater diameter coupled
with a 3 5/16 inch crater distance and, with
a 15 inch Y distance, and opposite it In chart
B, under the 1 13/16 inch lens diameter we
find a three inch working distance. Since
the actual working distance Is 4 inches, the
Y distance would be 14 Instead of 15 Inches,
with a total distance between face of con-
verging lens and projection lens ot 15 plus
3. or 14 plus 4 equals IS Inches, which Is an
''Protect Your Print'*
DUPLEX
REWINDERS
are fast, durable and prevent oil or grease
coming in contact with the film.
Price $9.50 F. O. B. Factory
DUPLEX MOTION PICTURE INDUSTRIES, INC.
Opot. W. inNR ISLANn CITY. N. Y.
increase of I'/j inches in the Y distance as
against the first condition. But this is not
sufficient to make any appreciable difference
in the diameter ot the light beam at the
aerial image of the condenser, or to bring
it appreciably closer to the lens.
Examine Flicnrea
Let us next examine the figures opposite
the 17 Inch Y distance. We find in the QVj-
TA condenser column a 21/64th inch crater di-
ameter, coupled with a 3 3/16 inch crater dis-
tance, which latter Is only an increase ot 1/8
of an inch over the first condition. We find
under the 1 13/16 inch lens diameter In Chart
B, a 3.4 inch working distance in the 1 13/16
inch lens diameter vertical column.
This will give us 16.4 inches between the
face of the converging lens and the aper-
ture, with the maximum light concentration
six tenths of an inch on the projection lens
side ot the aperture, and 3.4 inches from the
face of the lens, which makes a total of 17
plus 3.4 inches equals 20.4 inches between
the face of the converging lens and the pro-
jection lens. (Griffith persists in saying "the
condenser," but I assume he means the face
of the converging lens. However, darn y'
John, in such matters it is always much
the best to say EXACTLY what you mean. —
Editor.) This gives us an increase of 20.4 —
1C.8 equals 3.6 inches as against the first con-
dition, which would reduce the diameter of
the aerial image considerably, as well as
bring it nearer to the lens, but while we are
"•educing the diameter of the light beam at
the aerial Image — at the rotating shutter
position — we were at the same time Increas-
ing it at the aperture. And you smart alecs
who 'know It all' of course knew all this too.
H — 1 yes. CERTAINLY! Sure thing, etc., etc.
— Ed). The difference between 21/64 and
24 64ths ot an inch crater diameter Is only
3/64ths, but since we are working on a ratio
of about four to one, we would have in-
creased the spot by four times 3/64ths of
an inch, which Is about l/5th of an inch, but
this increase Is mostly shell light when using
cinephor condenser, and the loss is not so
great as is indicated. This is the only way
to get fine definition and a minimum shutter
master blade width unless we reduce the
heam f'iameter by obstruction at the shutter
position, or at the condenser, which elimi-
nates light from all portions ot the light
source instead ot wasting only the shell light.
The method described not only will improve
the definition by reduction of the diameter
of the light beam wheie the shutter blades
cut it, thus enabling the shutter master blade
to cut oft practically all light while the film
is moving without resorting to an impossible
blade width, but it also reduces the diameter
i)f the pencils ot light which the lens receives
from each point ot the film (see figures 46
and 47 of the Bluebook.) Therefore, in view
of these tacts. I would recommend a 7!^ con-
vex collector and a Cinephor parabolic, with
a 16.4 Y distance (Face of converging lens to
aperture. I take it. — Editor.)
This is a somewhat lengthy explanation of
the whys and wherefores of the matter and I
win let some one talk about the Extrallte
shutter (It was mixed up In the matter. —
Editor), except that I will say that whatever
light it saves one half ot it is detrimental to
definition; also I would remark that fifty am-
peres D. C. Is not sufficient light tor a 15 ft.
10 in. picture under modern projection prac-
tice, unless the auditorium Is a very narrow
one which permits ot the use of a narrow
angle screen, which Item is not mentioned by
the correspondent.
Really, men, there is some comedy in thrs
when one remembers the know-it-all wise
ones who solemnly declare that there is notk-
(Continued on page 714)
December 19, 1925
MOVING PICTURE WORLD
713
Question No. 402 — Can you connect a pro-
jector arc lamp to a 2-wire or to a 3-wire
system at any point, and under all condi-
tions of commercial voltage?
G. W. Bennewitz, Sioux Falls, South Da-
kota; C. H. Hanover, Burlington, Iowa;
Walter Munn, Iron Mountain, . Michigan ; F.
H. Moore, Taunton, Massachusetts; G. L.
Doe, Chicago, Illinois; Roy Saxon, Lufkin,
Texas; Allan Gengenbeck, New Orleans,
Louisiana; W. C. Budge, Springfield Gard-
ens, Long Island, and T. R. Guimond, Mobile,
Alabama, all made acceptable reply.
I think all the above named will, how-
ever, agree that Doe's answer is more
complete than their own. Doe says :
Before talking about voltage, let us as-
sume that the generator, the conductors (in-
cluding fuses and switches) are all large
enough to carry the additional load a pro-
jection arc lamp would entail, up to the point
of connection.
Let us also assume that the question does
not contemplate connecting through motor
generator, mercury arc rectifier, transformer
cr the:r equivalent, because of course by their
aid high voltage may be connected to.
We therefore consider merely the connec-
tion to be made by means of resistance con-
trol of voltage, which may be done at any
point desired, either to a 2-wire or a 3-wire
system, where the highest voltage does not
exceed 500. However, the connection to any-
thing exceeding 110 volts, through resist-
ance, would be abnormally wasteful.
It is quite possible to handle 500 volts
through resistance, and in the early days of.
projection that was done many times, in
temporary "one-night" set-ups where 500 volt
trolley current was the only current avail-
able. It was, however, dangerous; also it
was hard to handle, since a slight change
In the total resistance meant a very con-
siderable change in amperage delivery; also
the waste was little short of enormous.
A most excellent reply. I myself once saw
500 volt current used for projection, through
a water rheostat, but think the amperage
was intermittently anywhere from twenty to
almost enough to burn up everything inside
the lamphouse.
Question No. 403 — Practical question by
S. F. Colby, Santa Fe, New Mexico: Sup-
pose you test across the two outside wires
of a 3-wire system, using for a test lamp
two IlO-volt incandescent lamps connecter!
in series, and get full light. Then, using
only one IlO-volt lamp, test from one out-
side wire to the neutral, get only a faint
glow. You test from the other outside wire
to the neutral and get nothing at all. What
world this indicate? Or suppose you test
from outside wire to outside wire, using two
110- volt lamps in series, and get only a red
filament, but from one outside wire to neutral
you get full light on both lamps, while from
the other outside wire to neutral you get only
a red filament. What is wrong?
Thoreau, Richards and Clark, Vancouver,
British Clounibia, came in on this one, and
with a very good answer too.
Bennewitz answers in a way which seeir.s
excellent to me, except for one error. He
says :
If you test across the two outside wires of
an Edison 3-wirt system, using two 110 volt
incandescent lamps in series, and get full
light, it indicates that the two outside wires
are supplying full voltage, or approximately
so. If then, using one 110 volt lamp, you
test from one outside wire to neutral and
get onjy a faint glow, It indicates that the
neutral fuse is blown, or neutral wire Is
broken. It also indicates that there is a
ground on the opposite outside wire. If you
now test from the opposite outside wire to
neutral and get no light at all, it is further
proof that the neutral fuse is blown or
neutral wire broken. It also indicates that
the other outside wire is free from grounds.
Bluebook School Answers 402 to 406
rr that if it is grounded, the ground is of
such high resistance that its presence is not
indicated by the lam.p.
If you test from one outside wire to the
other outside wire, using two 110 volt lamps
in series, and get only a red filament, it at
first would give the impression that the
voltage was far below normal. But, as we
proceed by testing from one outside wire
to neutral, getting full light and from the
other outside wire to neutral we get only
red filament, it indicates that the wires are
not properly connected to the switch, or fuse
block, the neutral being connected to one of
the outside terminals. Ascertain the point
at which this reversal of wires occurs and
then place the two wires across which you
get full light on the outside.
Excellent, except that Brother Bennewitz
slipped a cog on the ground, because with
the neutral fuse blown the ground action
could only occur between outside wire and
outside wire, both of which would have to
have a ground, unless he means, as probably
he does, that the neutral has a ground on
the dead side of the fuse or break.
Hanover says :
The test across outside wires shov/a full,
normal voltage of approximately 220. The
test outside and neutral which produces only
a f;iint glow in one lamp, and nothing be-
tween other outside wire and neutral indi-
cates (A) neutral wire is "open," probably
blown fuse. (B) A ground between neutral
and one outside wire, and none between
neutral and other outside wire. Tliis would,
of course, me<*n a ground on one outside
wire, a ground on neutral on dead side of
blown fuse or other break, and no ground
on other outside wire, or (C) tnnt load is
unbalanced and the amount of unbalance on
the heavy side is flowing thi ough tlie test
lamp. Of this latter action I am not cer-
tain, but believe it might occur.
If we test between the outside wires, us-
ing two no volt lamps in series, and get
only a red fiiameiit, and then get full light
on bolh lamps between one outside wire
and neutral, with only a red filament be-
tween other outside wire and neutral, it in-
dicates that one outside wire ha« been con-
nected as the center wire, while the neutral
has been connected as an outside wire. In
other words, two of the wires are misplaced.
Excellent, but I, too, am not so sure about
the unbalanced load-red-filanient matter.
What do you chaps think about that? I
CLASSIFIED ADVERTISEMENTS
Help and Situations Wanted Only
3c per word per insertion
Minimum charge 60c
Terms, Strictly Cash with Order
Copy must reach us by Tues(l.iy noon to Insure
pi:l)IIra!ii)n in that week's issue.
SITUATIONS WANTED
PROJECTIONIST desires permanent connection
reputable liouse. Ten years' active woric large tlie-
atres. Have matiageil. Meciianic and electrician. Go
anywliere immediately. Ueierences. Married. Box
380, Moving Picture World, New York City.
MUSICAL DIRECTOR, composer, arranger, open
for engagement. 15 years' experience cuing pictures —
concert, prologues. Extensive and up-to-date library.
Address M. V., Apartment 5-A, 2684 Broadway, New
York City.
AT LIBERTY, scenic artist, with extensive pro-
logue and mcKlern presentation experience. Will go
anywliere. Mile Denny, "DEN," 1364 Third Ave. W.,
C'edar Rapids, Iowa.
THEATRE OWNERS OF AMERICA, you want
this man. Twenty-year highly experienced manager
and projectionist now at liberty. Raymond Laurie,
Cape May, New Jersey.
ORGANIST — Young man. A-^, conservatory gradu-
ate, large !it)rary, very successiul record, any make
organ, but good unit organ preferred. Recommended
by Wuriitzer Co. At liberty on sliort notice. Go
anywhere, except extreme West or South. Tricl< and
comedy effects, aiso song slides if wanted. B.
Clarence, 309 So. Dithridge St., Pittsburgh, Pa.
SITUATION WANTED BY SIMPLEX OPERA-
TOR. Prefer small town, or work as assistant in city
house. William Williams, What Cheer, Iowa.
have incorporated it as a question in a soon-
to-come series of questions.
Question No. 404 — Suppose your theatre
main switchboard to be supplied by 3-wire
feeders. The manager asks why a part of
the auditorium lights have suddenly gone
dim and others very bright. What are you
going to tell him, without an instant'* hesi-
tation, is wrong?
I think Munn gives the best answer for
publication. It is very practical. He says:
The neutral wire is 'open," probably a
blown fuse. Cut in more load, If possible,
on the too-bright side, or cut out some of
the load cn the dim side. You can tell, in-
stantly, which you have done when you open
or close a switch, by the effect on the lights.
If the difference in brilliancy is very
great, the safest thing to do would be to
pull the main switch immediately, first hav-
ing warned the audience if the auditorium
will be plunged into darkness except for
the exit lights, since otherwise it is likely
the too-bright lights will burn out, and every
one that does so instantly increases the load
on the rest, so that from the time tha first
burns out until the auditorium is dark, would
bo very short anyhov/. Having pulled tha
switch immediaetly re-fuse the neutral. If
it again immediately blows, nothing remains
but to balance the load as best you can, and
run that way until the trouble which causes
the blowing of the fuse is remedied.
In most localities fusing the neutral is
prohibited by law. The neutral should be
bridged with copper unless a fuse is required
by law.
Question No. 405 — How many wires are
usually found in 2-phase and in 3-phase cir-
cuits?
Munn : "A 2-phase circuit usually has four
wires, though it may be served by three. A
3-phase circuit usually has three wires,
though it may have four, five or six."
Moore: "A 2-phase circuit may have cither
three or four wires and a 3-phase circuit
cither three or six." (Correct— Editor.)
Thoreau, Richards and Clark : "3-phase cir-
cuits usually have three wires. 2-phase cur-
rents usually are found in four wires."
Saxon : "In the single phase system there
are two wires. In the 2-phase circuit there
are four wires and in the 3-phase there are
three wires."
Budge: "In 2-phasc vvc usually find four
wires and in 3-phase three wires."
Quite a variety of ideas, you will see, on
a very simple matter. It would astound
you did you examine the answers each week,
and see how far from really accurate knowl-
edge even our best men ars in some things
The need of the "school" is apparent to tht
one who sees what I see, and I have, froi..
this experience, come to the conclusion that
the reason so few send in answers is that the
average man, knowing his own weakness,
is just plain afraid to tackle question answer-
ing, lest his own weakness be disclosed.
You will note that in all this series, which
would be literally "eaten up" by men in
many lines of human endeavor, how very
few out of the many thousands of motion
picture projectionists have even made a try
at sending in replies.
San Francisco, which for a long while
rather prided itself on the fact that its pro-
jectionists were very high grade, has not
sent in a single answer. The great City of
Chicago has but one man who has d.ired
tackle the matter, though there is perhaps a
legitimate excuse there, because having any-
thing to do with Richardson is like waving
a very red red rag in front of a consider-
able percentage of those in power in pro-
jection matters in that city. Even Hamil-
ton, Ontario, and Rock Island, Illinois, have
714
MOVING PICTURE WORLD
December 19, 1925
been so silent one might hear their hair
grow, and so it goes.
Oh well, the school is doing its work in
all these and all other cities just the same,
and in thousands of the smaller towns, so
we should worry.
Question No. 406 — Why did many of those
who started out answering these questions m
the beginning get cold feet, pop back into
their hole and pull the hole in after them ?
Munn says :
The answer to this i.s just the same as the
answer to the question "Why did I permit
401 questions slip by before attempting to
send answers? It is: I DON'T KNOW."
Moore says :
Well, Frank, there are slackers in every
field of human endeavor, and we have ours,
though the percentage is perhaps abnormally
high in motion picture projection
Thoreau, Richards and Clark say:
Just plain lack of interest in the pro-
fession. To be an authority on projection,
or to understand its problems well, one must
devote some portion of each of their days
to study. Does a doctor or a lawyer work
outside their actual practice? I'll say they
do — if they expect to get anywhere. Th.)
same thing applies to motion picture pro-
jection, and increasingly so with each passing
year. We do not say that because a man
does not unite in the work of the Bluebook
School he does not study, but once he has
"joined" and gotten started in the "school,"
there is no legitimate excuse for dropping
the work, except perhaps temporarily under
stress of circumstances. He at least can
benefit himself by constant contact with the
"school," and can aid in elevating the "Op-
erator" into a projectionist, and the busi-
ness of motion picture projection into the
realms of a profession. If he really knows
his profession he will find real pleasure in
imparting knowledge to his brothers.
Anotlier angle to the matter is this: From
an investment standpoint, if we engage in
any mercantile busmess we must keep an
up-to-date stock, constantly endeavoring to
improve and increase the said stock. The
"stock" of the motion picture projectionist
is (A) Skill, (B) KNOWLEDGE, (C) Experi-
ence. The latter he only gets through prac-
tical work, but experience has less than half
value unless backed up by real skill and
knowledge, which may only be come by
through another sort of work, viz: STUDY.
Practical experience and stucly of theoretically
correct practice go hand in hand. Neither
is of large value without the other. None
but the foolish would even think of disput-
ing that. A SMALL, TIME E.ACH DAY AL-
IX)TED TO STUDY IS A VERY SMALL
THING WHEN COMPARED WITH THE
DIVIDENDS IT WILL RETURN IN FUTURE
DAYS.
If those who drop out, and those who stay
out, could only realize their folly, they
would enter and stick for good. The bigger
the School the greater the amount of knowl-
edge we will all obtain from it.
Which, if you ask the Editor, is one un-
usually good setting forth of the whole mat-
ter.
Here is an answer, which I happen to know
is pretty nearly the exact truth, but this
man did NOT quit :
"Trouble on one side, sickness on the other;
Wouldn't answer this question, were it asked
by another.
Bills and bills and bills, to give the pocket-
book a pain,
Fighting a battle to keep from going insane 1
Back again at last, with tlje rest of Bluebook
class.
Pour out a stiff drink and pass me the glass."
Study the hens Chart
(Continued from page 712)
ing at all to projection. Its just 'runnin' a
machine."
Before publication I referred the fore-
going to Griffith for his comment on my com-
ments and criticism. He replies to the effect
that the Y distance is the distance between
the condenser and the concentration of light,
which means just exactly nothing at all, John.
Probably you mean to say that the Y dis-
tance is the distance from the face of the
converging lens to the point of GREATEST
CONCENTRATION of light— very different,
you see. Griffith certainly does know pro-
jection light action, and how to make lens
charts, but when it comes to description —
well, John, your intermittent needs adjust-
ment, your aerial image is all gummed up
and too far from the lens.
Personally I think the Y distance had bet-
ter be left as the distance face of converg-
ing condenser lens to aperture, with whatever
distance there may be from there to the point
of greatest concentration of light spoken of
separately. My reasons for this is that even
the machine operator will know and can fix
definitely the distance from face of converg-
ing concentration of light to face of converg-
ing lens because he won't know and cannot
find out exactly where the point of greatest
concentration is. Do you see any insuperable
objection to that proceedure, John?
Important
Griffith says :
Another and much simpler way of stat-
ing the entire proposition Is thus: When using
the Clnephor Parabolic condenser, and It !•
desired to reduce the diameter of the light
beam and bring the plane of the aerial Image
back closer to the lens by Increasing the T
distance. It may be done with the lens chart
by assuming the crater diameter to be three
sixty fourths of an Inch (3/64 in.) less than
It really Is. Thus, If the diameter be 24/S4
in. we would subtract 3/64 and call it 21/84,
using the lens charts to adjust the optical
train for that crater diameter.
This seems to me to be an extremely prac-
tical and valuable matter. It is a bit of in-
formation which, if INTELLIGENTLY AP-
PLIED, will enable many a projectionist to
materially improve his conditions and the re-
sults upon the screen. Of course it may mean
some sacrifice in light, but as Griffith points
out, it will be chiefly the poorest light, and
anyhow the loss will be well compensated
for by improved definition, and may be very
much more than entirely compensated for my
better definition and possible reduction of ro-
tating shutter master blade. It is com-
mended to you all for consideration and
study.
Select
Union Officials
With Care
THE time approaches when local
unions, both projectionist and mixed,
will select officers to serve, or boss
them during the coming year. In many
unions men will seek these offices who are
totally unfitted to hold them, while the men
who, for the good of the organization ought
to hold office, will not seek office.
After an experience with labor unions
covering a full forty years I have about dis-
paired of a.'sking members to look around
them and consider the QUALIFICATION of
men for the office which is to be filled,
rather than either assisting or calmly per-
mitting, without eflfoit or protest, the elec-
tion of men to office because they are a
"good fellow" or because they happen to
want It, regardless of the fact that they lack
ability to fill the office they seek, either with
credit to themselves or the organization.
The really good union officer is a reason-
ably scarce article. He is a man who, first
of all, respects his work and has some
liking for it. He respects the union and de-
sires that it be respected by all men, includ-
ing the employer— and mind you respect as
I here use it is NOT to be confused with
fear. When I say the man really suited to
hold any office desires that the employer re-
spect the union I mean that he wants him to
respect it because he the employer knows that
while it is fighting the battles of the men,
still it is trying to give him a square deal
by delivering high grade service through its
members.
It is not demanding high remuneration for
its members, and at the same time protecting
them in delivering poor to rotten service.
IT COMPELS THE EMPLOYER TO BE
FAIR IN THE MATTER OF WAGES,
WORKING CONDITIONS, AND IS
ITSELF FAIR TO THE EMPLOYER BY
OBLIGING ITS MEMBERS TO DELIVER
THE GOODS AS WELL AS THEY CAN
BE DELIVERED WITH THE EQUIP-
MENT SUPPLIED.
Of course it is true that officers cannot
themselves compel the membership to be
fair to the employer. That is true, BUT
it also is true that the officers can, if they
care to do it, lead the membership in that
direction, and in time get the organization
to insist upon its membership not only
knowing how to do their work well and ef-
ficiently, actually doing it that way, under
pain of severe penalty.
The officers naturally are the leaders. I
am sorry to say that it not infrequently is
the fact that offices are filled with men who
ought NOT to be leaders, but the fact re-
mains that they are.
Out of Business????
As YOU know this department is hav-
ing screen tests made by the Eastman
Company, or perhaps a more correct
statement would be that the Eastman Com-
pany Engineering Department has, at our
solicitation, very kindly consented to make
tests of all surfaces presented.
Many samples have already been tested,
but letters addressed to the last known ad-
dress of the following were returned by
the Postoffice Department marked "Un-
claimed" or "Not Found."
The Premier Screen Company, Box 861,
Roanoke, Va. ; The Eureka Cinema Corpora-
tion, 193 Turnbull street, Hartford, Conn.,,
and The Hill Magic Chrystal Screen Com-
pany, San Francisco, California.
Presumably these various companies have
gone out of business. If not, then let them
stand forth and reveal their hiding place.
'New Catalogue
THE Enterprise Optical and Manufac-
turing Company, Chicago, Illinois,
manufacturers of the Motiograph Pro-
jectors, have handed me one of their new
catalogues, descriptive of their various pro-
ducts.
The booklet is an artistic piece of work.
If you want one (and it is always well that
projectionists, and even machine operators
have a full line of projection supplies on
hand) just send a postcard request to the
company, as per above address, addressing
O. F. Spahr, President.
MOVING PICTURE W ORLD
You know in advance
Pictures printed on Eastman Positive
Film carry the photographic quality of
the negative through to the screen.
It takes but a moment to check up
—a glance in the margin tells the story.
When you see the black-lettered identi-
fication "Eastman" "Kodak" you know in
advance that the picture will screen with
the brilliancy your audiences expect.
EASTMAN KODAK COMPANY
ROCHESTER, NEW YORK
MOVING PICTURE WORLD
Hal Roach
presents
Glenn Tryon
in
"PAPA, BE GOOD!"
two parts
Papa had a wandering eye,
He looked at ladies on the sly
He flirted when and where he
"Papa, papa, do be good!"
All persons who have flirted, wanted to
flirt, hope to flirt or have seen flirtation
are invited to see this comedy.
It's a ludicrous tit-bit of tomfoolery.
Advertise it and let them know it's good.
Path6come(t^
Moving^ Picture
VOL. 77, No. 8
DECEMBER 26, 1925
PRICE 25 CENTS
Published by CHALMERS PUBLISHING COMPANY JIIw^ITo^^k cV/v
Entered as second class matter June 17, 19G6, at the Post Office at New York, N. Y., under the act of March 3, 1879, Printed weekly. ^ a year.
THE MERRY WIDOW
Starring, Mac hlurray and
]()hn Qilbcrt. Erich Von
Stroheim's jnodxtction. Henry
\V. Samgc'.s stage success by
J^ehar-Lcon-Stein. Screen
tiduptation and scenario by
Erich Von Stroheim and
Benjamir\ Qlazer.
THE UNHOLY THREE
.Starring Lon Chaney, uiith
Mae Busch, Matt Moore.
Tod Broivninn's production
of the story by Tod Robbins. ■
GO WEST
Starring Buster Keaton.
Presented by Joseph M.
'^'henck. Directed by Buster
i^.aton.
A SLAVE OF FASHION
Starring Norma Shearer,
with Lew Cody. Hobart
Henley's production of the
story by Samuel Shipman.
THE MIDSHIPMAN
Starring Ramon "Novarro.
By Carey Wilson. Christy
Cabam\e, director.
NEVER THE TWAIN
SHALL MEET
With Anita Stewart, Bert
Lytell and All Star Cast.
By Peter B. Kyne. Maurice
Tourneur, director. A Cos-
mopolitan Productiorx.
PRETTY LADIES
With Zasu Piits,Tom Moore,
Lil yan Tashman, Ann
Pcrmmgtun. Monta Bell's
production of the story by
Adela Rogers St. Johns.
LIGHTS OF OLD
BROADWAY
Stiirring Marion Davies. A
Monta Bell production.
With Conrad hlagel From
Lciin t'ncc Eyre's play "Merry
Wivfs of Qotham." A. Cos-
nui/iolitan Prot/nction,
SUN UP
With Paidine Starke, Conrad
hlagel, Lucille La Verne.
Edmund Qoidding's produc-
tion of Lula Vollmer's play.
THE MYSTIC
With Aileeii Pringle, Con-
way Tear/c'. Tod Brou'ning's
f)ro((i<ction of his own story.
EXCHANGE OF WIVES
With Leu Cody, Eleanor
Boardman, Renee Adoree,
Creighton Hale. Hobart
Henley's production of
Cosmo Hamilton's play.
BRIGHT LIGHTS
With Charles Ray and
PauUne Starke. Robert Z.
Leonard's production. Story
Richard Connell.
Qualitu
52
THE TOWER OF LIES
Scarring hlorma Shearer, Lon
Chaney. Victor Seastrcm's
production ofSelmaLagerlof's
novel. With William Haines.
SALLY, IRENE AND
MARY
With Constance Bennett,
Jo inCrawford,SallyO'Neill.
Edmund Qoulding's produc-
tion of the Broaduay play.
THE ONLY THING
With Eleanor Boardman.
Conrad hlagel. Elinor Q/yn's
productwi\. Directed by Jack
Conuay. Under the personal
supervision of Elinor Qlyn.
HIS SECRETARY
Norma Shearer u'ifh Lew
Cody. Hobart Henley's pro-
duction. With Willard Louis.
Story by Carey Wilson.
THE GREAT LOVE
Marshall Nedan 's production
of his own story. Adapted by
Benjamin Qlazer. Directed
by Marshall Neilan.
OLD CLOTHES
Starring Jackie Coogan-
Stoiy by Willard Mack
Directed by Eddie Cline.
Under personal supervision
of Jack Coogan, Sr.
DANCE MADNESS
With Claire Windsor and
Conrad Nagel. Robert Z.
Leonard's Prodi*ciion. Story
by S. Jay Kaufman.
SOUL MATES
With Aileen Pringle and
Edmund Lowe. Jack Con-
way's production of Elinor
Qlyn's novel, "The Reason
Why."
December 26, 1925
MOVING PICTURE WORLD
719
• FRANK TUTTLE PROD.- ESTHER RAL5T0H
LAWRENCE GRAY- MISS AMERICA AND
BATHING BEAUTIES
• • HERBERT BRENON PROD. ByJ-M-BARRlE. WITH
BETTY BRONSON
• • • JAMES CRUZE PROD. By FANNIE HURST -ALICE JOYCE ■ WARNEIi
BAXTER -DOLORES COSTELLO ■ ZASU PITTS •
and naturally you'ie
booking the industiy's
BIG Spring Group
n^atamount
Jv^ SpecUdsf
720
MOVING PICTURE WORLD
December 26, 1925
Another great
Mix money maker I
More than ever
qmttr profits for you I
I
December 26, 1925
MOVING PICTURE WORLD
721
William Fox Presents
wonder horse in
%YMim. Senor
with
They are all going to get
a great evening of enter-
tainment with this MIX
release.
It is the sort of picture
that contains something of
interest for every member
of the family.
Book it for an early play date I
fox Film Corporation.
MARGARET LIVINGSTON
OLIVE BORDEN
ALEC FRANCIS
MARTHA MATTOX
FRANCIS McDonald
722
MOVING PICTURE WORLD
December 26, 1925
More than ever
the s^tronaest schidule
9^^ FIRST
YEAR
On "the battle front''
witli a neivly married couple.
With
MATT MOORE - KATHRYN PERRY
Margaret Livingston - Frank Currier
and a surrounding east of Popular Screen
Favorites.
The William Fox presentation of
JOHN GOLDEN'S great stage play
by Frank Craven.
Scenario hv Frances Marion..
FRANK BORZAGE Production
A big bet for any theatre.
Again, FOX has turned a
tremendous, nationally
known stage success into
a great picture.
Everywhere this picture
is shown, there will be a
large ready made audi-
ence waiting to buy
tickets.
26, 1925
MUklNG PICTURE WORLD
3
No. 5
For Season 1926-27
William Fox
Announces
DAVID BELASCO'S
stage triumph
TheMudcNaster
By Charles Klein
The play that immortalized DAVID WARFIELD
Who
Will
Portray
The Music M.aster
"THE MUSIC MASTER" played to
capacity business throughout its years
of triumph all over America!
It established new box-office records
at theatres all over the country in its
triumphal tour from Coast to Coast!
It has been revived successfully time
after time!
It set a new style and started a new
epoch on the American stage!
"The Music Master" is a household name in every home
of every city, village and hamlet throughout the country!
IT WILL BE EVEN QREATER AS A FOX PICTURE !
No. 6
Next Week
Fox Film Oarparatloa,
More than ever
th^Mm^ monty
by Evelyn Campbell
witJt ALMA RUBENS^ BERT LYTELL
HERBERT WLINSON-HUNtLEYQORpON-CAROLYNNESNOWDEM-FRA-NKKEENAN
scenarh by Bradley Kin^ --JOHN GI^FFITH WWjsro^ZurtzoK.
Fox Film Co ID D rati GPL
Making theatre seats pay
a greater return on your in-
vestment than ever before.
That is what F O X is doing
for exhibitors, doing it with
such business pulling mag-
nets as — "The
GILDED BUTTERFLY"
Here is the type of Story the
Public "eats alive." The title
is obviously an attractive pull
for the ticket 1 window and
the cast can be counted upon
to have many ready buyers
in any section of the country.
Make those seats of yours
pay more. You can do it with
FOX PICTURES.
play
FOX
for profits
Member Motion Picture Producers and Distributors of America, Inc. — Will H. Hays, President.
MOJ^/AC fiClURE WORLD December 26, 192S
1926 HAS
HITCHED ITS WAGON
TO A STAR!
ThO New Year starts right.
Profiting bv the experience 1925.
Which was a great year.
Studded with Metro-Goldwyn-Mayer successes.
1926 hitches its wagon to a star.
The Quality Fifty-T wo.
Tliere's a reason.
And soon you'll read the big news.
Of what those non-stop, fast-stepping, box-office-wise showmen-producers of Metro-
Goldwyn-Mayer have up their sleeve.
For coming mon ths.
YeSy a lot of surprises.
But you get to expect surprises in the Quality 52— and we never disappoint.
Hitcll your wagon to a star and let the rest of the boys watch your star dust.
1925 was a big M-G-M year.
But oh you 1926!
1926 IS ANOTHER
METRO-GOLDWYN-MAYER YEAR
December 26, 1925
MOVING PICTURE WORLD
AT LAST.'
"THE BAT^^
With a $10,000,000 legitimate
theatre gross.
Five million people have read the
book and seen the play.
Sought by countless producers for
the screen ever since its tremen-
dous popularity swept over the
country in a golden tidal-wave
of unprecedented box-office
profits.
NOW — Produced and directed by
a master of mystery melodrama
ROLAND WEST
A superb cast! A lavish production!
The tremendous legitimate theatre
gross stamps "The Bat" as one of
the picture sensations of the com-
ing year.
MARCH 15th RELEASE
Now Booking
UNITED ARTISTS CORPORATION
J^ary Pickford
Douglaj- Fairbanks
Joseph M.Jchenck,
Chairman . Hoard of Directors:
Jiiram Qbramj,
Presic^ent.
730
MOVING PICTURE WORLD
December 26, 1925
f^i^e Jsiuqh and TThrill
what s the storjr
picture
That's one of the surprises weVe been
holding back on you. (( And only-
one of them. (![ In fact, advertising
this picture is just about the toughest
assignment a man ever had — and the
easiest. Difficult — because so many
box-office angles were never rolled
into one picture; easy, because a
man can just pick on one, and not go
wrong. Of course, as you knov/,
we are talking about Peggy Hopkins
Joyce in "The Skyrocket."
bad not
die-story**
We could tell you the story alone and you
would know it meant box-office certainty.
(( A sensationally successful Cosmopolitan
Magazine serial — think of what that means
in ready-made patrons. (( A novel selling
phenomenally at two dollars. (( A story
that tells the inside of movie studio life
the tear, the heart-throb, the laugh— as only
Adela Rogers St. Johns can tell it. (( A story
that in every scene and every incident is
GIVING FANS WHAT THEY WANT.
Take the story alone — and you can go out
and exploit to a BOX-OFFICE clean-up!
the-casr» •
There would be no need to talk of anything
else. C[ First of all, a star known to every
nation that reads. (( Then a supporting
cast that includes Owen Moore, Earle Wil-
liams, Gladys Hulette, Lilyan Tashman,
Eddie Dillon, Gladys Brockwell, Mickey
Moore, Joan Standing, Eugenie Besserer,
Bernard Randall, Bull Montana. What
a cast. ((Hand-picked for name value,
fidelity to type, and proven ability to get the
utmost out of a story. C[ Think of nothing
but the cast — and you are thinking:
BOX-OFFICE — and counting profits.
the- director
You would have a certitied guarantee of
PRODUCTION VALUE— of a picture that
could be nothing else than a special. C[A
Marshall Neilan Production! ((Enough
said! Nothing .to add — except — C[Just
think of what Marshall Neilan can do with
a story that bares the heart of the motion
picture colony! (( Never before have story
and director been so superbly in union.
(( Then give Marshall Neilan that CAST—
and that STAR— and that STORY— and the
answer is certain : (( There's a BOX OFFICE
in your town that is going to break records!
tfie-STAK
We would merely have to print one name
on these pages. ((And many photographs.
(("PEGGY HOPKINS JOYCE!" ((You
wouldn't have bothered to read about story,
cast, or director, before you exclaimed,
"There's the one I want for MY box
office!" ((Try to calculate the millions
of dollars of newspaper space that this star
has received; the pages and pages of roto-
gravure and magazines her beauty has
graced. (( Millions of women — and men — •
are waiting to see her in her screen debut.
(( And that's a conservative statement.
EVERYTHING— that showmanship
demands and audiences desire . . (( It
stands unrivalled for "Get 'em in"
value; it will create new standards
for sheer, delightful audience enter-
tainment. (( Associated Exhibitors,
Inc., takes pride in presenting this gift
to box-offices of the world (( Ce-
lebrity Pictures, Inc. has deserved
pride in surroundingitsinternationally
famed star with a production of finest
artistry. C[ A gem of brilliant radi-
ance in a setting of scintillating beauty.
Associated Exhibitors, Inc.
Oscar A. Price, President
Deceml)er 26, 1925
MOVING PICTURE iVUKLD
735
Nationally Advertised to Hundreds of
Thousands as the First
Great First-Run Serial
Boys, if you love a red-blooded
hero and a corking action story
keep your eyes open for The ScatM
Sittak" It is one of the swiftest and
classiest motion pictures Universal has
ever produced. The story is based on a
marvelous invention which throws a scar-
let ray. or streak, and destroys everything
it touches.
You boys all know JACK
DAUGHERTY. He has been
chosen to play the role of a newspaper
reporter who has been delegated to get
theinside story of the invention and gets
in a hundred mix-up*.
There is a wonderful ro-
mance in the story and so many
thrills and dazzling happenings that it
would take columns to describe them,
to the Manager of your favorite theatre
today and ask him to book this serial
Assisting the star is a splen-
did cast consisting of LOLA
TODD. JOHN ELIOTT. VIRGINIA
AlNSWORTH. ALBERT PR 1 SCO and
others The direction is by Henry McRac
Very truly yours.
II you wan, a copy ol our JU, Wh,U l-i-" ''ookU,
aulotrophed pnolos,aph «/ Jack Oou,A«Wy
for lOe in Uamps.
UNIVERSAL
PICTURES
"A Whale of an Attraction '"
An epoch — the pinnacle of serial producing has
been reached in this ereat first-run chapter-play.
Everything that audiences demand from the great-
est feature spectacle-plays has been incorporated.
A feature cast ... a startling feature story . . .
a lavishness of production that is million-dollar
style. Action, thrills, tense drama . . . interest-
compelling situations and novelties galore, packed
into every reel. Built for Big Time . . . the big-
gest first runs ! Audiences are waiting ! Book
It Now!
— Moving Picture Wor'.d
"A big thing — ^An exceed-
ingly fine seriaL"
— Exhibitors' Trade Review
"Swift action and daring
stunts — live- wire serial!"
— Motion Pictures Today
ONE OF UNIVERSAL'S "LUCKY 6"
ADVENTURE SERIALS
736
MOVING PICTURE WORLD
December 26, 1925
I
The Eyes of the Industry Are on P. D. Q
Since its inception, the march of Producers Distributing Corporation
has ever been "toward the sun."
Every new phase in its development has spelled PROGRESS — a definite,
inevitable PROGRESS toward BIGGER and BETTER PICTURES. Profit -
making and prestige -building pictures for the exhibitor— attractions
that satisfy every demand of the public for diversified and superior
screen entertainment.
Another mile-stone in the march of progress by P. D. C. is set in the
unification and consolidation of the business and production activities
of Cecil B. De Mille and Metropolitan Pictures.
The coalition of these two great production units marks a potent factor
in the organization of P. D. C. for the making of superior showmanship
pictures. It brings into close alliance a group of men whose reputa-
tions were made on actual achievements, and who combine their
wealth of knowledge and experience to advance still further the pro
duct of Producers Distributing Corporation to an unrivalled
place in the industry.
3|
"''■t».lllL. ""''">
"■ IX-r^-.tial;,. "'"Mrur.
628
Frances Marioi
Her Fin
F
R.WCrS NfARIO.V
f.ii.il
SIGNS NEW O
y)oub\es
output for J-
Select F^'st
Pv
V r..U.
li!ca\ J"
Owr march is upward and onwanl to the hei^}\ts of
motion picture achievement. Our goal is the production
and distribution of the finest type of diversified enter-
tainment—made by the greatest creative brains in the
business and embracing product that the exhibitor
wants to shoiv and the public wants to see.
od's Fourteenth
S^r^ni^L^^os/ Her 1st Fih
•'<".• ,,V- * ,..\ Vl
PRDDUCEKS DISTKIBUTING
F. C. MUNROE, President RAYMOND PAWLEY, Vice-President and Treasurer
Member Motion Picture Prothiccrs and Distributors f>f Amerira, Inc.— Will H. Hays, Presi<Ient.
December 26, 1925
MOVING PICTURE WORLD
737
^ille and Metropolitan Unite;
^oduction Program. Augmented^
Oo. e s Kamo on Personally Directed Fflms On y
'■""am S,strom/)ppc:nted General Manager
DeMille Welding Studio
New Posts and Titles Created: Gre.
' /'~\ '
^'J'e Studio
production Height
MOVING PICTURE WORLbX
Completes
k Big Production
iNew i^osts and
Activity Seen at
Kfi.VMZ.MION
:mn<e nt (lie Culvor City f<tiulios.
line Cecil B. DpJIillc is wt-ldintf
-wv^ Created:
Culver City
licie Cecil ,„ j,
■i -^liiffi prcpanitory lo l>f;>iiinin.t;
iliU'fioH woik on the picture'^ lie
for the ProiliitTi* Distriimtin;;
piogrnm.
MiHe h...
\rU:m\ Mill
iirul new titles Iiiivi* been cio-
llie iJinks ot' llie orgiinizniion
•tcctcd lo work with
nsPi'. i«t'(>nnri<( tvitli
fire I
irist with
Great
Plant
- Hnlli hiue hinl wide inolimi pic
tura cxi>c'i iciico.
Ill other -crtioii^ of 1,1^ AngeJ- ^ :li
Mille ji(ti\ ilics juo rvidi-necil
of nutviiifr. Lp;i1iht Jny ]in«1
• Inr IM C liiii ■iiiit;:,' >l;irt in" pi<
.»tlK' "
aXv _
Btiin
iMies.Mi, \ I'l (
h'lMix lii-t\[ort\, KtlrnnntI Btiins il
in<; to .join tho Do Millo cliin nt <^
BSC!
-I oep. and
C. Flinn Betters Product
Throush Co^oberatinn
r OH N' t_ , 1 vni, ]i( i_Miji;<]i dim
— "^""^ FOR
u be vele*
''cdi.T''*^'"'' as c~ "•>-'i /i„ ""-"Oris
JJnits
■ 111
• .= cr'»""""
„„lovio«s " ^,,i,e
i„i„r in If in-
inal
lugh o4 p y), i;. IV ^ -^-a,
irigcriJ
[ille and Prod. Dist. Corp. s;r'"°*'i
Rliate in New Company I „ .r^l'^ksgi
^SJ^^Division Managers O. K. Contracts
*^.».v-°il^ Under Producers Dist. Cork's Plan
■ " \. \ ^ .7^^^ — ^ — \^ Devised by John C. Flinn Facilitates
^P?ay^rS^°^ S/gns to
"Seven i:;;-^;'- f«''«>7„7ri, :". " ^r"-"''
any aoubling
A fhe Box OfHce^-^VJ
MO
V/1'
Up
Metropolitan Incrca$|g|
Staflyij^H
A number of addiL
the stiifT of Mctr^
liam Sistrom, '/jm
Dillon has bc;^^
Priscilla star
Fays lias b<'^
niid prepare
been signer
recent ¥v
George M'
lijis joinc
COKPORATION^
1
for '"'■""•I ou, ?'"''^>' "
JOHN C. FLINN, Vice-President and General Manager
Foreign Distributors
'Producers International Corporatio
130 West 46th Street
New York. N. Y.
December 26, 1925
MOVING PICTURE WORLD
739
in the stars
.1 ^c+ral eve IS now roaming the f/7m fnman,^ .
M \bitov. farmed into a golden trail for you™ A 'f^ l'^J^ ^ and i
'^K^^^^^^^^^Xx^''^-^''- ^hat do these cabal,st/c /eff.,^''lof f^^^ee
iV^ef SI "^^\U+ed and 1 see/ It is.a room -the pro/ec fon oom''". " Aa'J
\see \p;\ is \">u^;ipri nhvsio&nomies are iookina af a <^\\\,l, . °f P K^-
V 'A Wvd^b,"^^ ;,.Pa7 :nto ,,pp|e5 like the bLkeV' ^00^?
VN^^ c»sV«°" !^he. shfiek/ They pound each other on the hacWJ''^'^'' S
Sx*^' ? 1 see.' Charlie Murray and W/);/am V MoI^'' ''"''o/)' «/I ;
V^.^te ^e?:°"a comedy / WOW / Pardon me Mr. X /K, 1 "'^'S
^V\S^-<'^|fthis? afiSht.' Shades of Dempsey and f/fp7/V^^^^ /aogft^
r,*^' c ^ba^* ;rvinfi, to fear each others tonsils out / /nil/ic rLa
TSw the onlookers- faces are Wanched X !( ^^^tin^i
^Ik"^ i K"**^ J^, A train of molten metal is wiertiL'^'f'. /lOfm, uf^.^"
\>?*^Lnd nSw the oniooKers rdcci die pxanch^^ '^naf a ,
l^^\ef^\ ^" Jp^ A tram of molten metal IS wrecked aiw Vfoc- vJ>
^!,V»'<-^t(oVe.\o??!c nouripR down on the girl./ Its Vera ."le flon^ou^s
abW^ ^^rAW^ 1 ?o' Boyd has saved he?.' PandemSm L"'' 7"Ae^^r ?^ '
^ 1 V^a^^Th^Mnft IS yellinS- Whatapictufe./\V'&fea':s /o<ie /5f/o5?/
i^-^fof v,els^f money-and you.Mr.'x.lbito, an^^ofA?*°''f.'-rAe^
^■^l^oV^^ see 'o.a"^: d - You're sinking in the goMen flood- h?.?^/oc^' t/f^''e
^no^-^^b^ceCd 1 hear you ^hout^ng: WOV.' Wh/t 4 P/cV^^f ^ ^
c,\fc'^°" ,T IS WWTTEN IN THE SjAlls/
740
MOVING PICTURE WORLD
December 20, 192,
ABSOLVTELY f
EXCLUSIVE i
The
Signing of the
LOCARNO
PEACE
TREATY
As Usual — Without Extra Cost to Exhibitors
INTERNATIONAL
Twice lEvery Week
DISTRIBUTED BY
UNIVERSAL
THE exclusive rights to the distribution of
these marvelous pictures of one of the world's
greatest historical events have been acquired for
this country by International News. The scene
above, from International Newsreel No. 102,
shows the actual signing of this momentous
treaty.
NEWSREEL
MoviKg Picture
WORLD
Founddd m l^OJ hi^ J, T^, Chalmers
tlTo trfjoge ®i]^o iHafee Cljristmag iierr?
of tfjis; mbus;trj> toljo is! not at tfjisi time sJenbing
fortJ) in printeb or m s^pofeen form a tnorb of fjolibap
cfieer,
Sn a larger sienge tftep are genbing ont cfjeer tftree f)un=
breb anb s!ixtp=fibe baps; a pear to all tfje toorlb. ®nber=
neatl) tfje cf)imes; of Cfjrisitmas; bells; is; tlje rus;tle of
celluloib. S melobp of cfjeer tjjat is; neber fjusiljeb.
^ s;trip of film mbis;ibl|) entbJines; its;elf in eberp
bireatl) of fjollp tfjat is; bung biljereber Cl)ris;tmas; is;
celefarateb.
9ri)e men, biomen — anb cljilbren— of tfje motion pic=
tare inbus;trj> biis;f) Jflerrp Cf)ris;tmas;" to ttie
toorlb eberp bap of tfjeir libes;.
3t is; to tf)esJe, our frienbs;, tofjo toill bo s;o muclj to
mafee tbe coming fjolibaps;, anb all IjoUbaps; merrp,
tfjat tlje iWobing ^^icture Morlb ia3is;l)es;—
a ilerrp Cf)ris;tmas; !
William f . Eeillp.
742
MOyiNG PICTURE WORLD
December 26, 1925
Somethin
Construe
lt*s the Katzl
THERE'S always something new under the PICTURE
sun. The "something new" this week is a STUDIO
designed, equipped and olanned for the development
of the stage PRESENTATION— a studio which Publix
Theatres is launching as soon as the architects finish draw-
ing up the specifications.
The stage presentation has reached a place of DIGNITY
and of PUBLIC APPEAL on the motion picture program.
That Publix Theatres should consider it of sufficient impor-
tance to deserve a fully equipped studio in which John Mur-
ray Anderson, Herschel Stuart and Nathaniel W. Finston.
respectively presentation specialist, production manager for
the studio and director of orchestral investiture can CO-
ORDINATE their ideas and develop presentations to the
UTMOST point of perfection is certainly a CONSTRUC-
TIVE step in the presentation adjunct of the motion pic-
ture for the big theatres of the country.
Short Programs Long in Showmanship
THE decision of the Fox Film Corporation and the
Film Booking Offices of America, Inc., to show to
reviewers in their respective projection rooms pro-
grams made up exclusively of short features, last week, was
indeed SOMETHING CONSTRUCTIVE.
The Fox program was made up of :
"Cupid a la Carte," an O. Henry Comedy in two reels ;
iiiiiiniiiiiiiinniiiiniiiiiiniiiiiHiiiiiiiiiiiiiiiiiiiiiiii!Niiiiiiniiiiiiiii:i!niiiiflii!iiii:iiiiiiiim
Moving^ Pic tiir^e
WORLD
EDITOR ------- WILLIAM J. REILLY
Published Weekly by CHALMERS PUBLISHING COMPANY, B16
Fifth Avenue, New York, N. Y. Telephone: Murray Hill ieiO-1-2-3.
Member Audit Bureau of Circulations. John F. Chalmers, president;
James P. Chalmers, Sr., vice-president; Alfred J. Chalmers, vice-presi-
dent; Eliza J. Chalmers, secretary and treasurer, and Ervin Hall,
business manager.
Branch Offices: Joseph Esler, 5434 Glenwood Avenue, Chicago; W.
E. Keefe, 6404 Sunset Blvd., Hollywood. Cal.
Managing Editor — John A. Archer; Advertising Manager — Frank
Saunders; Circulation Manager — Dennis J. Shea.
Subscription price: United States and its possessions, Mexico and
Cuba, $3.00 a year; Canada, $3.50; foreign countries (postpaid),
$10.00 a year. Copyright, 1925. Chalmers Publishing Co. Copyright
throughout Great Britain and Colonies, under the provisions of the
Copyright Act of 1911. (All rights reserved.)
Other publications: Cine-Muiulial. Published in Spanish and cir-
culating in all Spanish speaking countries of the world. Technical
Books.
VOLUME 77 i^^^^^cys NUMBER 8
g That Is
t i V e By Bill ReiHy
one reel of Fox News; "His Own Lawyer"; a Helen and
Warren Comedy in two reels ; "The Iron Trail Around the
World," a Fox variety in one reel, and "A Flying Fool," an
Imperial Fox Comedy in two reels.
The F.B.O. program comprised:
"Tea for Toomey," No. 7 in "The Adventures of Mazie"
series, starring Alberta Vaughn"; "All Out," No. 5 of the
Standard Fat Men Comedies, featuring "Fat" Karr, "Tiny"
Alexander and "Fatty" Ross (three men to the ton), and
"The Leopard's Spots," a Bray cartoon.
The reviewers expressed their approval of the new idea,
and some of the New York papers gave the plan a liberal
showing in the news columns.
It all helps "Laugh Month," and should be valuable a long
time after "Laugh Month" has passed.
"P. A.'* Steps Out— We Step It Up
OH, the difference between the printed word and the
spoken word ! Here we go right on, week in and
week out, printing "Laugh Month" news, and on the
other hand —
P. A. Parsons, Director of Advertising for Pathe Ex-
changes, Inc., appears in person before an exhibitor gather-
ing in Philadelphia and TALKS.
Elsewhere in this issue of Moving Picture World we give
vou Mr. Parson's address. It's a clear, fair and CON-
STRUCTIVE exposition of the fact.
The exhibitors who HEARD "P. A." profited by that
address. "P. A." cannot regret now arrange to visit every
city and TALK. But we are putting the Moving Picture
World amplifier on Mr. Parsons' speech so that every city
and town in the country can tune in. Step up, folks, do
your stuff, and we will STEP IT UP for you.
Tatters and Tears
THE "Poor, Hard-workin' Print" must be getting a
regular thrill out ot the campaign going on in Mov-
ing Picture World's YOUR EQUIPMENT pages.
Others may have taken up the pen that's got the edge on
the sword in her behalf — but it takes a Corona typewriter
under the flying fingers of a really enthusiastic champion
to give her the break she's getting- — a BREAK that has
nothing to do with TEAR.
It's a GOOD move— that. Slants in from a DIFFER-
ENT angle, too. Usually a print protection campaign con-
sists of a series of exhibitor slams for exchanges and the
exchange come-backs. THIS time it's a get-together
idea — and if you're not reading it you're missing SOME-
THING CONSTRUCTIVE. Something that concerns
YOU vitally, whether you sit at a desk in New York and
O. K. the expenditure of $1,000,000; hold a developed nega-
tive up to the light and dope out the light for printing the
positive; or tell the salesmen under you they've got to hit
it up in their territory or there'll be a cleaning out ; or just
happen to be the chap who sticks up the posters and gets
the film from the freight office and wonders how much
time you've got to spend on bad patches before you can
jam 'er through.
December 26, 1925
MOVING PICTURE WORLD
first!
IN
EXHIBITOR
SUBSCRIPTION
RENEWALS
ANY business — any paper — can put
on an extra drive, boost its sales,
and have something pretty to talk
about for the moment.
FOR THE MOMENT.
A pointed question to ask of such a
business or such a paper is: —
"HOW ARE YOUR REPEAT ORDERS?
DO YOU LEAD YOUR FIELD IN RE-
NEWALS?"
The Audit Bureau of Circulations demands
that the question:— "PERCENTAGE OF
EXPIRING SUBSCRIPTIONS RE-
NEWED.?" be answered.
It does it because the advertising men who
comprise its Board of Directors REALIZE
that in the answer to that specific question
lies the REAL TRUTH OF THE READ-
ERS' PERMANENT PREFERENCE
FOR THIS PAPER OR THAT PAPER.
By insisting on correct answers to such
penetrating questions as this one the AUDIT
BUREAU OF CIRCULATIONS is doing
a service of inestimable value to the adver-
tisers of this country who are interested in
buying PROVEN VALUES.
In the motion picture trade paper field
MOVING PICTURE WORLD is indisput-
ably PROVEN HIGHEST IN PERCENT-
AGE OF EXHIBITOR SUBSCRIPTION
RENEWALS by the ONLY disinterested
national authority for Circulation Facts— the
Audit Bureau of Circulations.
MOVING PICTURE WORLD is justly
proud- of this enviable record which the
EXHIBITORS of this country have con-
ferred upon it.
IT IS THE GREATEST COMPLIMENT
ANY PAPER CAN BE PAID BY THE
READERS OF ITS FIELD.
AND—
IT IS THE GREATEST VALUE ANY
ADVERTISER CAN EVER HOPE TO
CAPITALIZE.
WHAT
AiAJCES
Moving Picture
WORLD
r
in the
?
Member of
Audit Bureau of Circulations
CHALMERS PUBLISHING COMVANY<^JeruUituj the field ivitlf
Moving Picture World Cine -Mundial Spanish- English Books
744
MOVING PICTURE WORLD
December 26, 1925
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j Reviews from the Screen Viewpoint |
j of Plays, Books, S tories and Operas j
I By Qray Strider |
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"A Christmas Carol"
AT this time of the year as I walk up Fifth Avenue and see that phantas-
magoria of rich and poor, young and old, healthy and sick, crippled, halt
and blind, all searching for happiness, my thoughts compellingly turn
to that most poignant of all yuletide s tories — Dicken's "A Christmas Carol."
There never has been nor never will be a story written that sinks so deeply
into the heart as this early English tale. We can leave it to the stage to try all
sorts of metaphysical and psychic experiments, but it is the business of the
Movies to touch the heart, and when they fail to move our hearts they neglect
to reach our pocketbooks.
Many centuries ago Three Wise Men came out of the east carrying gifts of
frankincense and myrrh.
Some day soon another Wise Man is going into the west, carrying a gift no
less precious.
It will be the gift of Dicken's Christmas
Carol, adapted worthily, as it deserves,
screened so that it will prove a perpetual,
perennial gold mine to the producer and to
the exhibitor. To audiences all over the
country it will become a fountain of chilu-
hood revivification. It should be shown
each year in every picture house from the
smallest icebound town in Minnesota to the
most exotic southern city.
Jackie Coogan is ripe for the part of the
tiny crippled Tim. And the producer who
brings the Christmas Carol to him and him
to the Christmas Carol is going to carry a
very rare treasure to producer, to exhibitor;
to rich, to poor, to young, to old, to healthy,
to sick and to crippled, lialt and blind.
My wish is that we won't have to wait
longer than three hundred and sixty-five
days before Tiny Tim's pathetic little cry
will ring the Christmas air: "God bless us
every one."
"The Last of Mrs. Cheyney"
AT the Fulton Theatre Charles Dilling-
ham is presenting Ina Claire in Freder-
ick Lonsdale's comedy "The Last of Mrs.
Cheyney."
This is the delightful story of a young
woman who is willing to steal pearls but
isn't willing to give her virtue to the man
she loves. Rather incongruous, isn't it, but
aren't we all?
In Claire is charmingly satislyin?^ in her
role of Mrs. Cheyney, only she isn't a Mrs. at
all but a little shop girl from Bloomsbury.
awfully tired of measuring off her ribbon or
selling her stockings, or whatever it is she
does. She falls in with Charles (A. E. Mat-
thews) a gentleman crook and he and his
gang install her in a beautiful home at Gor-
ing, England. There, as the first act dis-
closes, she is giving a garden party and musi-
cale for some charitable purpose. Her dis-
tinguished guests, men and women alike, are
charmed with her. Two visitors Lord Elton
(Felix Aylmer) and Lord Arthur Dilling
(Roland Young) are enthusiastic almost to
the point of matrimony.
As her blooded guests leave. Fay Cheyney
sits down at the piano and her erstwhile serv-
ants Charles, who acts as her butler, the
chauffeur and two other domestics come into
lier drawing room, sit down, smoke and gen-
erally harangue her on the subject of the
pearls.
She is invited on a house party by Mrs.
Webley whose pearls are at least three yards
long, but as Fay's love for Lord -Arthur in-
creases her enthusiasm for stealing pearls de-
creases.
Lord Arthur has a reputation of having
ruined more women in his time than Lvdia
Pinkham has sold pills. He has never really
had an honest emotion about anybody until
Fay, with her innocence arrives. She doesn't
smoke or drink or swear. .She really stands
out as a fine specimen of lovely modest
womanhood among all the other horsy Eng-
lish beef-to-the-heels guests. The first night
of Mrs. Webley's house party he asks Fay
to marry him and she is forced to refuse.
Then he becomes suspicious and remembers
her butler Charles as a crook he had once
met at Monte Carlo.
Fay goes to bed with a bad headache tell-
ing Mrs. Webley that she may come to her
room for some aspirin in the night. Arthur
changes bed rooms with Mrs. Webley and
as Fay comes in to steal the pearls, he locks
the door and gives her the choice of either
spending the night with him or giving her-
self up to the police.
She refuses to stay with Arthur, rings the
night alarm bell and tells the honorable
hostess and guests who and what she is. But
they don't turn her over to the police and
she and Arthur go out the next morning and
get married.
This play would make a successful moving
picture. We Americans never tire of seeing
the foibles of our British relatives thrown
upon the screen. And rarely do we have the
opportunity of witnessing such an amusingly
subtle comedy. Mae Mc.A.voy would be per-
fectly cast as Mrs. Cheyney. She has just
the air of sweet, helpleess innocence which
Fay Cheyney's role requires to make
convincing screen production.
this
Beware of Widows
\' THE part of the country from which
I conic there is an old expression : "If
a widow gets close enough to you to blow
her breath on you. you're gone," and I am
commencing to believe it since I saw Madge
Kennedy in Owen Davis' "Beware of
Widows," which Crosby Gaige is presenting
at Maxine Elliott's Theatre.
Miss Kennedy is so charming that she
makes Helen of Troy and all other historic
beauties seem hybrid concoctions — crosses
between starved truck horses and mistreated
.-crub women.
Sonic enterprising moving picture producer,
tired of working and wishful of retiring on
a large income, ought to take this little
beauty with her red gold hair, entrancmg
dimples and unvarnished complexion right
back into the movies. Said producer, if he
follows my advice, could make enough money
to buy a few floors of the Woolworth Build-
ing.
Xo better vehicle for Miss Kennedy's re-
appearance could l>e found than "Beware
of Widows,'' which is the kind of play that
pleases ever.v type of audience. It's so amus-
ing that I didn't even have a moment to
read the first page of my program : "What
the Well-Dressed Man Is Wearing This Sea-
son."
It would be no work at all to adapt this
comedy for the movies. It was imagined
for them, created for them — why it posi-
tively screams for the screen. Titles come
ready made. Miss Kennedy as Joyce Brag-
don speaks of her medical lover of poly-
gamous tendencies something like this : Jac'<
is so fond of women that when he was
eighteen months old he broke his arm try-
ing to climb out of his go-cart into a little
girl's baby carriage.
I'm not going to tell you the plot. Go
and see the play. Sufficient to say there
are three couples on a houseboat. They
are desirous of getting married but nobody
seems quite sure just which individual he
or she wants. But it turns out all right and
all six live happily for ever after.
Any comedy director would have a regular
fiesta, for in addition to Miss Kennedy's role,
there arc five other strong parts: The lead-
ing man, the ingenue, the juvenile, the father
and the father's divorcee-fiancee, all bril-
liantly acted characterizations. Louise Dres-
ser, by the way, would prove an enormous
success as Paula Lee, the mistreated divorcee.
There is plenty of excitement and action —
lots of everything, in fact, to make a royal
box office flush.
I
In Which We Heckle I
Mr. Wisby I
THE third of the series of |
articles "Of the Screen, by |
the Screen, and FOR the |
; Screen" will appear in Moving |
Picture World next week. |
In the coming article we are |
asking direct questions and Hrolf |
Wisby, whose production plan the |
series is discussing, is answering |
them. I
It will not be a debate. Mr. |
Wisby is carrying a few brickbats 5
up to the third story of these J
articles, and for the time being |
we are just laying them. |
If you do not think he is justi- 1
fied in toting next week's hodful, |
tell us so, and tell us why. — THE i
EDITOR. I
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December 26, 1925
MOVING PICTURE WORLD 745
Associated Press Qives Film News
More Prominence in Its Service
Will H. Hays Convinces Qreat News'Qathering
Agency of Importance of Pictures —
Will Counteract Scandals
By Sumner Smith
THE Associated Press, the world's greatest news-gathering organization,
has, through the efforts of Will H. Hays, taken official cognizance of the
motion picture industry as not only one of the greatest of American in-
dustries but as one whose activities have been somewhat neglected in the past
so far as newspapers are concerned.
Hereafter more motion picture news than ever before will go out to the dif-
ferent newspapers of the world from the New York office of the Associated
Press. Care, naturally, will be exercised to distinguish between real news and
publicity.
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I Hurt Saving Qirl |
p O movie hero ever staged a more §
s daring deed of valor than that per- g
R formed in real life recently by George g
g Femberg, who operates the Alhambra g
S and Auditorium Theatres at Newark g
1 and two houses at Utica and Granville, |
I Ohio. I
M Fernberg, while doing some work in
1 front of his Alhambra Theatre, noticed
1 a little girl crossing the street directly
m in the path of a speeding automobile.
1 Figuring that it would be impossible for g
1 the child to escape being hit by the ma- g
3 chine, Femberg dashed into the street ^
g and rescued the youngster. However,
m the car struck Fernberg, breaking his
I collar bone and inflicting other injuries
I of a more or less serious nature. Hos-
3 pital authorities report that he has been ^
1 painfully but not seriously hurt. |
flllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllUIIIIIII Illlllllllllllllllllllllllllllllllllllllllllllllllllllllll lIlK ^
Toronto Discouraging
Sunday Midnight
Film Shows
CHIEF OF POLICE S. J. DICKSON of
Toronto, Ontario, has asked for the co-
operation of the Ontario Division of the Mo-
tion Picture Theatre Owners in discouraging
the holding of Sunday niidniglit shows in
Toronto picture theatres, a practice that has
become noticeable with several local neigh-
borhood cinemas during the past tnonth or so.
These small theatres throw open their doors
at one minute past midnight Monday morn-
ing. Chief Dickson has stated that this is
considered in the nature of a nuisance.
The matter has been brought up before^ the
Toronto Board of Police Commissioners and
Chief Dickson has told the executive of the
Ontario M.P.T.O. that he would suggest that
"you prosecute an educational campaign in
order to oflfset the condition, otherwise it
may be necessary to draft some drastic
reefulati^ns."
The Ontario M.P.T.O. followed up this
request by adopting a resolution against the
practice of holding Sunday midnight shows
and requesting all exhibitors to respect the
wishes of the public.
TALMADGE SUES MAGAZINE
For saying that Richard Talmadge fakes
his movie stunts Popular Mechanics must
go into court. Through Abraham Carlos,
his manager, the magazine has been sued
for $500,000 damages. Popular Mechanics
admitted that the stunts were done but "ex-
plained" under its pictures that dummies
were us«d. A year ago the star broke his
neck in leaping from one automobile to an-
other racing in the opposite direction. He
was paralyzed to his toes for weeks and en-
cased in a hard-rubber cast. His friends say
that Talmadge hasn't an equal among actors
for taking personal risks.
It has been true that heretofore the events
of the motion picture industry, big in a local
sense, have not attracted the attention nor
appealed to the interest of the world. The
public has been interested in the doings of
the stars, as witness the success of tabloid
newspapers which feature "movie news" in
streamer headlines and news photographs,
but, through lack of knowledge, has known
little and cared less about the real brains of
the industry and its development along tech-
nical lines.
Possibly one thing in particular has done
much to awaken the public to the fact that
the industry possesses interesting personali-
ties other than the stars — the Federal Trade
Commission case against Famous Players.
This case, which has filled hundreds of news-
paper columns, has showed the public that
Adolph Zukor, president of Paramount,
ranks with the big business brains of the
country and that therefore his acts are vital
and interesting news.
A Source of Big News
The Associated Press is quick to sense &
reaction of the public to news values. The
limelight has shown Zukor as a dominant
figure to be reckoned with in the develop-
ment of the country, for who can deny that
motion pictures exert a tremendous influ-
ence today? And the Associated Press
knows, through the Universal-Ufa deal as
well as others that Carl Laemmle is another
big motion picture man and will often be
heard from in a news way, not to mention
William Fox, organizer of a company to ac-
quire hundreds of theatres, and many others.
So it has not been difficult for Mr. Hays
to impress the Associated Press with the
importance of motion picture news, and to
receive assurances that the co-operation of
the Motion Picture Producers and Distribut-
ors of America, Inc., will be gratefully re-
ceived.
This decision obviously is of incalculable
value to the motion picture industry. It
opens the doors for a wide dissemination of
motion picture news other than that involv-
ing star personalities, and the bringing of
constructive steps within the industry to the
attention of the man with his paper propped
against the sugar bowl at the breakfast table
will do much to counteract any single im-
pression of individuals that the industry is
not stable and that its activities consist
largely of riotous parties and divorces.
There is a colorful romance in the rapid
growth of the motion picture industry that
no writer to date has succeeded in telling
adequately, so far as appealing to the public
taste for the romantic is concerned. It is the
opportunity of a lifetime for somebody with
the necessary background and without an
axe to grind. This romance of big business
has heretofore been neglected by the great
news-gathering agencies; now the future
progress of the fourth greatest industry of
the United States will be kept vividly before
the American public.
The headlines won't be, "Movie Queen
Sues for Fifth Divorce," but, say, "Juvenile
Films Great Educator," or, "Film Men in
Crucial Contest For Theatre Control." Then,
with a background of real knowledge of the
industry which entertains them, Mr. and
Mrs. Public will better appreciate the prod-
ucts of the industry upon the screen.
m\ II iiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiii!iiiiiiii!iiiiiiiiiiiiiiiiii iiiiiiiiiiiiiii:iiiiiiii:i!iiiiiiiiiiiiiiiiii:iig
I ''That's Utah'' I
1 Ogden, Utah, Dec. 7. |
I Editor, 1
I Moving Picture World: 1
HAVE just recently purchased the |
Colonial Theatre from Mr. H. E. |
Skinner, so am enclosing one-fifty for 1
h the "WORLD." I
Greatest crops and most wonderful 1
harvesting weather ever known in thi» 1
section. It's way out here in the We»t I
I where more eastern people should 1
g come and enjoy what we have to offer — S
g wealth in coal, lead, copper and silver g
i mines, farm products, fruit, cattle and 5
jh sheep and most wonderful scenery on 1
f earth. That's Utah. |
i Yours enjoying the World, B
I C. M. STRINGHAM. |
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MOVING PICTURE WORLD December 26, 1925
Woodhull Would Keep Qrange
Off Screens of the Country
By Sumner Smith
THE Motion Picture Theatre Owners
of America will seek to keep "Red"
Grange off the screens of the country,
according to a statement issued this week
by National President R. F. Woodhull and
based upon a report by Business Manager
Joseph M. Seider. To this Lee Kugel re-
plied for the Arrow Pictures Corporation,
which has Grange under contract: "Ask them
how many members they have among the
19,000 theatre owners in the country. The
contract with Grange is genuine and we
aren't going to pay any attention to such
statements as this one put out today. They
are trying to get publicity for themselves."
The Woodhull statement follows:
"We have made a thorough investigation
of the alleged payment to "Red" Grange of
a $300,000 check. We have made a demand
upon the company responsible for these state-
ments concerning Grange and his alleged
movie contract for proof as to the genuine-
ness of such publicity.
"The only response we have received is
a report in motion picture trade journals
boasting that the publicity stories had re-
ceived 1,000,000 lines of free space on the
wires of the news syndicate and that the
$300,000 story had made the producer who
was responsible for the emanation a famous
man overnight.
"Producers have been guilty of bunk pub-
licty in the past. The time has come when
we theatre owners can assure the public that
as the show window of the motion picture
industry we will not project on our screens
regardless of the calibre of the producer, a
picture promoted by 'dollars and cents'
statements.
"Mr. Seider, the general manager, has been
authorized by the Motion Picture Theatre
Owners of America, composed of theatre
owners throughout the United States and
Canada, to acquaint our members with the
facts we have uncovered in this particular
incident. There is no question as to the ac-
tion they will take when salesmen call upon
them to sell this particular picture. This
closes the matter so far as we are con-
cerned."
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Incorporations
iniiniiii'ii:ii[i:[i II....: «»» .• ii ''ni.ii'iri"! v\ m . irL'Tiivniuiniiiiilimillllii
Of Inte there hnn 4M»ine an Influx In the
number of niotl«>n picture companleM that have
Incorporated in >en York Stale through the
secretary of iitnte*M office at .\lbany. >"ot
only han there Ix-cn a n<itlceable Increase of
■nch companlefi, week by week, but the cap-
italisation of the eompanieit Is running con-
siderably hlKher than in the past, indlratlns
that Investing: capital Is looking toward the
motion pictnre buslnrKs and its fatare In a
more optimistic way than some little time
tkgo. During the past week eleven companies
Incorporated and one had a capitalisation of
$MM>,000. The eleven companies. Inclndlngr
one which did not state Its capitalization
when incorporntlnfc, showed a combined cap-
italization amonntiuK to |IT2.%,000.
..The companies, together with the amount
of capitalization and the incorporators fol-
lows: Famous Attractions C^orporatlon, $500*-
000, J. G. Bachmann. Max Schlesslnger. D. M.
Palley, New York City; Oceanside Theatres,
Inc., •S.OOO, \Vllllam Blam. .4storla; Max Sher-
man, Samuel Rlegelhanpt. \ew ^'ork City;
(Ineman-Realty ('on>ora(ion. SM.OOO, with the
same Incorporators; Laymon Co, Inc., };SO,000,
Gulseppe Ferrari. Astoria; Gene Laymon, >ew
York; James Ctislnlano. Clifton, N. J.; Ckanin
Theatres Corporation. $2^.000, Rose Plncn»
Lillian Passman, Rebecca Nackenson, New
York Cltri K- S. I>. Amusement Co., Inc., 915,-
000, Elsa Alper. Goldle Schwartz. Eatelle
Wagmer, Brooklyn; Academy Film Corpora-
tion, 940j(H)0, l.ena I>aure. Edward L,anre,
Mary Zncco, New York; Rothe A Layman
Studios, Inc.. K.OOO, Bert Rothe. Douglas Lay-
man, Saumel Kassel. New York City; Shergll
Corporation, 94O.00O. KUlot Paley. T. F. Brown.
New York City; Charles GUpIn, Philadelphia,
Pa. I The Children's Playhouse, VSiOOO, M. A.
and Sophie Jegendorf, Benjamin Plnchot, New
York; Roosevelt Exhibition Corporation, capi-
talization not stated, D. K. Hubener, Rich-
mond Hill; Lea Strong, Fay Rnbbt, Brooklyn.
Davis Joins Rayart
As an Executive;
New Offices
HUGH G. DAVIS this week became affil-
iated with Rayart Pictures Corporation
as vice-president. Mr. Davis has been as-
sociated with W. Ray Johnston, president
of Rayart, in various enterprises since 1914.
Mr. Davis assumed his new post on Decem-
ber 7.
The rapid growth of Rayart Pictures Cor-
poration, organized by W. Ray Johnston in
July, has made remodeling of the offices
necessary more than once.
It has now been found imperative to ag^n
expand and the first of the year will find
Rayart established in more commodious and
spacious quarters, occupying the tenth floor
of the Powers Building, 723 7th avenue, in-
stead of a portion of the second, which they
have heretofore made their headquarters.
W. Ray Johnston is president of Rayart,
Hugh G. Davis is vice-president, Thomas A.
Curran is special western representative, Mil-
ton Simon is special representative for the
central western states and George B. West
is special representative for the eastern ter-
ritory. Dorothy V. Oeveland continues as
director of advertising and publicity.
AGREE TO DARK SUNDAYS
Dover, Ohio, exhibitors have agreed among
themselves to maintain dark Sundays in the
future. All houses in the town were open
on Sunday a week or so ago. They were
immediately ordered closed by the city offi-
cials but no arrests wfre made. The agree-
ment followed.
Kontingent" Plan Will React
Against French; Says Blofson
THE enactment of the proposed French
"Kontingent," or quota law, limiting
the importations of American films in
France will react to a great disadvantage
against the motion picture industry there.
Such is the belief of Al Blofson, former di-
rector general of Latin Europe for Univer-
sal, who has been appointed branch mana-
ger for Associated Exhibitors in Philadelphia
after four years spent in the European mo-
tion picture field, with Paris as his head-
quarters.
Under the proposed French law, Mr. Blof-
son points out, the number of American
films that can be imported will be limited.
In the law there will be a reciprocity clause
providing for additional importations at the
ratio of one to one for every French-made
film taken into the United States.
At the present time there is but one solidly
organized producing company in France.
There are, however, in addition, about
twenty-five independent directors who, after
writing their own scenarios, are sometimes
able to secure sufficient capital to produce
the stories. If they have merit they are
generally taken for distribution through a
French exchange.
Now and then American exchanges agree
to distribute the picture on a percentage
basis. This represents practically the only
domestic output for France, which has ap-
proximately 1,600 theatres.
The proposed French law, according to
Mr. Blofson, is the result of the efforts of M.
Sapene, who controls 170 theatres in France.
Several American distributors have, it is
said, ignored Mr. Sapene in the supply of
film because, they declared, he would not pay
the price asked. His counter thrust was an
agitation for the passage of the "Kon-
tingent." _ .
A careful analysis of the situation, Mr.
Blofson points out, will show how utterly
impossible it will be for France to get along
without the present supply of American pic-
tures, and how such a law would not reduce
the revenues of American distributing com-
panies. That American pictures have vir-
tually ruined French production there is no
doubt. The larger American producing com-
panies are now distributing approximately
fifty pictures a year in France. If their im-
portations are curtailed by one-half they will
still, it is said, get the same amount of money
for the twenty-five pictures as they did for
the fifty, the overhead not being lessened b>
the curtailment of prints handled. The ex-
hibitor will, accordingly, be paying higher
prices for his American films, which are in
greater demand than the domestic product.
The reciprocity clause can be easily over-
come, Mr. Blofson declares, by the purchase
by American producers of antiquated and ob-
solete French negatives at ridiculously low
prices. Some of these can be secured for as
low as $100 and $200. Shipment of these to
the United States will enable American inter-
ests to bring in American negative in excess
of the stipulated quota. This additional cost
will naturally be settled upon the French
exhibitors.
The "Kontingent" system in Germany has
resulted in some of the German interests
making pictures at a very low cost and re-
cording them as required by this law. For
every German film made an American film
may be imported, consequently, some pic-
tures are made only to permit the importa-
tion of another picture and are never shown.
While American producers and distribu-
tors are much concerned over the prospect
of the "Kontingent" becoming a law, Mr.
Blofson is firm in his belief that, if passed,
it will not react to the disadvantage of Amer-
ican product.
December 26, 1925
MOVING PICTURE WORLD
747
A Puzzle
Hayman Answers the M. P. T. O.
Opposition to Affiliation with Hays
Calls N. Y. Move One to '^Bring About Real
Exhibitor Organization'* — Brieves Hays
Sincere, Sees Benefits
Ac. HYMAN, president and genera! manager of the Strand Theatre Cor-
poration, operating the Strand and Cataract theatres at Niagara Falls,
A N. Y., and one of the leaders in the exhibitor organization of the state,
in discussing the petition to the Hays organization said : "I am going to ans-
wer my political friends who object to an affiliation with the Hays organiza-
tion by saying that the exhibitors of the Buffalo and Albany zones of New York
State discontinued playing exhibitor politics five years ago in Washington, D.C.,
when they divorced themselves from the national body, (Do you remember the
attempted crucifixion of Jimmie Walker?) because they wanted an exhibitors'
organization and not to play politics to further the ends of a few men who
wanted to play Moses.
"The Motion Picture Theatre Owners' State of New York, Buffalo and Al-
bany Zones, have given more real service and protection to the theatre owners
in their respective zones in the past two years than they ever got from any or-
ganization at any time.
I /\ PERPLEXING question con-
I r\ fronts the M. P. T. O. Kansas-
§ Missouri in the admission of managers
1 of producer- owned theatres into the
1 organization as active members.
I The majority of the M. P. T. O.
i K-M. directors favor lifting bars to
I' managers of producer-owned houses,
1 but the by-laws of the organization
S say "no," and it takes more than a
I meeting of the directors to amend the
I constitution. At a regular convention
I only can the constitution be amended
B imd the next convention will not be
I until spring, the usual semi-annual fall
1 convention having been called off.
i "All we can do is sit and wait," said
I R. R. Biechele, president of the exhi-
I bitor body. "There can be no doubt
§ about the sentiment towards such a
1 move, but we cannot throw our by-
1 laws to the winds."
I Incidentally, in connection with pro-
1 ducer-owned houses, virtually all doubt
g concerning Metro-Goldwyn and th*
I proposed new $3,000,000 Midland Thea-
i tre of Kansas City have been removed.
I Metro-Goldwyn will control the book-
I ing of the 4,000-seat house. That much
1 is a certainty, as ha* been admitted
I by ofEcials of the Midland Theatre
I Company, which is constructing th«
I house, but final details have not
§ been disposed of.
^llllll!lllllllll!i»IIIU|l|l»lll|lllllilllilll lllllllllllHllliilllllli
ONTARIO ASKS FREE SUNDAYS
The Sunday amusement question has been
raised in the Province of Ontario officially
through the action of Frank W. Wilson of
Windsor, Ontario, member of the Ontario
Legislature for Windsor, in announcing that
he will introduce a bill at the next session
of the Ontario ParHament to legalize Sunday
pastimes and amusements. Mr. Wilson has
written to the Ontario Attorney-General at
Toronto asking that he have the proper law
officers rule upon the point, claiming that
the present Sunday observance in Ontario
is carried out under an obsolete law.
Incidentally, in the Province of Quebec all
forms of games and all picture theatres are
operated on Sundays without hindrance and
have been for many years. The adoption of
the Wilson bill would lead to the opening of
picture theatres in Ontario on Sundays, it is
declared.
LOUISVILLE BUSINESS BETTER
Since the last case of infantile paralysis
was disposed of in Louisville, Ky., and the
theatres, schools, etc., re-opened, mild weath-
er has resulted in excellent attendance at
both the suburban and downtown theatres,
the shopping season bringing a lot of people
downtown. Late October and Early No-
vember business was dull, during the period
when children were barred from all theatres
and public amusements, but since that time
business as a whole has been very fairj
"I was one of the members that voted in
favor of the afifiliation with the Hays' organ-
ization and lobject to some of the statements
made by men who do not want the truth
and who have not the exhibitors' interests
at heart.
"The majority of the exhibitors in. the
Bufifalo and Albany zones are busy manag-
ing their own theatres and have no time
for cheap politics.
"In affiliating with the Hays' organization
we become an affiliating member. We re-
tain our own identity as an exhibitor organ-
ization at all times.
"Our affiliation gives to each exhibitor the
right to bring before Mr. Hays and his
organization any grievance that they might
have which is not in his film contract, and
which can not be heard before the present
Arbitration Boards, but which is vital to his
theatre interests and his further business.
He can sit at a table, state his complaint
at a joint meeting of exhibitor members
and members of the Hays' organization. In
other words, we are bringing arbitration to
the exhibitors beyond their present film con-
tract. I think this affiliation is a step in
the right direction; it will help to bring
all interests to closer and more harmonious
relationship. It is a move that will bring
about a real exhibitor organization, which
we have never had.
"I believe that Mr. Hays is sincere in
his efforts to unify this industry and put
it on a sound business basis, and I will con-
tinue to believe in Mr. Hays' sincerity until
he shows by his actions otherwise.
"Now let my political friends start their
favorite indoor sport, which is throwing
bricks. If they throw enough, I will use
them to build another theatre. That's that. '
Following is Article 4, concerning affi-
liated organizations, under which the North-
ern New York exhibitors applied for mem-
l)crship in the Hays organization;
.Section 1. Any Association, Board of Trade,
Cliamber of Commerce or other organization
directly Interested in any branch of the mo-
tion picture Industry may. ui)on application
of Directors of this Association, obtain a
"Certificate of Affiliation" with this Associa-
tion but only upon the following' conditions,
namely :
(a) Upon agreeing to contribute an-
nually to the funds of this Association
a definite sum to be fixed by the Board
of Directors of this Association; or
(b) Upon such other terms and condi-
tions as the Board of Directors of this
Association may determine.
Such "Certificate of Affiliation" shall con-
fer upon the affiliated organization only the
following rights and such others. If any, as
may thereafter be authorized by the Board
of Directors of this Association, namely:
First: To call upon the Secretary of
this Association to arrange meetings of
organizations interested in any branch
of the motion picture industry or inter-
ested In civic or legislative questions
pertaining to any branch of the motion
picture industry or to assist in the con-
duct of such meetings.
Second: To receive on request, but sub-
ject to the approval of the Board of
Directors of this Association, informa-
tion concerning current civic or legis-
lative matters affecting the interests of
the affiliated organization.
Third: To call upon this Association to
appoint arbitrators or referees In trade
or business disputes in which the
affiliated organization may be Inter-
ested or concerned.
Section 2. No affiliated organization shall
be entitled to notice of any meeting or other
action or proceeding of the Association, un-
less ordered by the Board of Directors. Any
"Certificate of Affiliation" Issued by the Aa-
.sociation may be cancelled at any time by
the Board of Directors for any cause whlcli
said Board may deem sufficient, and there-
upon all the rights of the affiliated organiza-
tion sliall cease.
SEE THEIR FIRST FILM
Mr. and Mrs. Miles Vernum, lifelong resi-
dents of Warrcnsburg, N. Y., a village a
short distance from Albany, saw their first
motion picture show last week. Mr. Ver-
num is 76 years of age and his wife is 66.
They attended the benefit show given by
the Warrensburg Fire Department, of
which their son William is a member. The
aged pair expressed themselves as much
and under conditions approved by the Board pleased.
MOriXG P ICT V RE WORLD
Dcceiiil)er 26. 1*^*25
Independents Re-EIect Chadwicli
THE second annual meeting of the In-
dependent Motion Picture Associa-
tion of America was held at the Ho-
tel Astor, New York, on December 11. when
the following officers were elected for the
ensuing year: President, I. E. Chadwick.
Chadwick Picture Corp.; first vice-president,
Ben Amsterdam. Masterpiece Films, Phila-
delphia; second vice-president, M. H. Hoff-
man, Tiffany Productions: third vice-presi-
dent, Abe Carlos. Carlos Productions; treas-
urer. \V. Ray Johnston, Rayart Pictures,
Inc.; recording secretarj-, Jack Bellman,
Renown Exchange, N. Y.
The reports, presented by President I. E.
Chadwick, General Manager Frederick H.
Elliott and Treasurer Nathan Hirsh, indi-
cated that the association has made substan-
tial progress during its second year, with
much promise for future development and
accomplishment.
President Chadwick dwelt upon the ne-
cessity of renewed efforts towards stabiliz-
ing the Independent market, the advisability
of forming a national association of Inae-
pendent state-right exchanges, and urging
upon the Independent exhibitors through-
out this country, as well as abroad, to re-
main Independent. He pledged the utmost
co-operation on behalf of the members of
the association to this end, which position
was unanimously sustained by the adoption
of the accompanying resolutions.
General Manager Elliott reported a total
membership of 95, including 22 producers
and distributors and 73 exchanges, a sub-
stantial increase over the membership of a
year ago. Mr. Elliott's report covered many
subjects and included various recommenda-
tions, all of which were approved. He made
the following reference to the Independent
market situation:
"I can only state that I know now, as I
knew two years ago, when I first proposed
this organization, what the Independent pro-
ducer and distributor are up against Then
you had unfair business methods as your
chief trouble. Now vou have an even worse
F. H. Elliot Attacks
''Selfish Monopoly''
Among Producers
enemy — death-dealing discrimination by a
selfish monopoly which seeks to put you out
of business by keeping your pictures out of
all but a few obscure theatres.
"Unless you fight and fight hard, you face
certain destruction at a not far distant date.
The producers and distributors of Indepen-
dent product afford the only protection the
public has against a 'trustified' screen. If
they are wiped out. the Paramounts, First
Nationals, Metro-Goldwyns and a few fear-
ridden companies which they graciously
permit to live will start a raid on the pub-
lic's pocketbook, via the box office, that will
eventually kill the industry and turn thou-
sands of theatres into gilded garages or cold
storage plants.
"It is absolutely essential that the Inde-
pendent theatre owners and the Independent
picture pur^-eyors stand united in this strug-
gle, for the situation is just as vital and just
as perilous for them as it is for you.
"A strong offence is the best defence. That
should be the policy of your association.
Every legitimate means should be employed
to save yourselves and your theatre allies
from the octopus which is ready for the big
squeeze after years of painful pinching.
Through proper co-ordinated activities you
can blockade them and break the padlock
they have snapped on theatres, but you also
must lend your help by carrying your case
to the greatest and most powerful of all
courts — the public.
"The pictures of Independent producers
are in many instances as good, if not better,
than the trust factory-made product and
their prices are better. The theatres, and.
Oklahoma Convention Offers
Music People 5 Cents a Seat
THE Oklahoma Motion Picture The
atre Owners convened in annual ses-
sion at the Elks' club, Oklahoma City,
December 8-9, with about 100 members in
attendance, together with the usual number
of exchange representatives present.
All committees reported that the associa-
tion was in good condition, both numerically
and financially. Routine business was trans-
acted and the following officers were elected
for ensuing year :
Fred Pickrell. president. Ponca City, Okla. ;
Willis Spearman, vice-president, Edmond :
John Brown, secretary. Tulsa: Robert D.
Hutchinson, treasurer. Oklahoma City. Di-
rectors elected, including the officers, were
Fred Jackson. Pawhuska: L. \V. Brophy.
Muskogee, and Forest McSwain, Ada.
Col. N. A. Cole, president and W. S. Waide,
secretary of the Texas M. P. O. A. together
with Sid Nowell, editor of the Motion Picture
Journal of Texas, were distinguished guests
and each made fine addresses appropriate to
the occasion.
The music tax matter was taken up and the
executive committee was authorized to con-
duct degotiations with power to act. upon
advice and recommendation of a committee
consisting of John Brown. Willis Spearman,
Fred Pickrell. Mr. Wallum and Fred Jack-
son. The association made an tentative offer
of 5 cents per seat for each theatre in Okla-
homa using copyright music.
Present plans for financing the association
in connection with the Alexander Film Com-
pany were continued.
An arrangement committee consisting of
Fred Jackson. Wallace Walthall and Jim
McKenney reported that a banquet and ball
would conclude the business of the associa-
tion, and both were given at the Elks' club
with large attendance of members and
visitors.
All of the theatres were open to the visi-
tors with no admission charges, and Branch
Manager R. E. Heffner pave a welcome party
at 11 :30 Tuesday evening at the Criterion
Theatre to ?ee "The Wanderer."
through them the public, are entitled to the
benefit of these prices and to protection
against black-jacking. Years ago when thea-
tres paid equitable prices for prog^rams and
charged fair admissions nearly all made
money. Now, with destructive rentals added
to expensive music and specialties, hardly
anybody makes money except the big fel-
lows who use pictures merely as a foot-stooi
for vast real estate game, masked as an en-
tertainment, which drives the trust forward
on its destroying way. And it is up to you
in alliance with the independent theatre
owners to check it
"This should not be a ping pong match
but a fight against the world's champion of
champions — big money. You are in much
the same position as the mouse in the fable
of the 'Lion and the Mouse,' but you will
recall that the mouse won out because he
had principle on his side. You may not have
as much monej- as the trust, but you have
on your side principle and justice, assets
more powerful than money.
Consideration was given to the nationaliz-
ing of the independent and state-right ex-
changes into a compact organization, the
president being empowered to appoint a
committee of three producers and three ex-
changemen which is to draft a prospective
plan to be presented at the next meeting.
The new e.vecutive committtee for 1926
" appointed by President Chadwick. compris
ing the following producers and distributors,
held its first meeting on Saturday, Decem-
ber 12, at the association's headquarters, 1650
Broadway: W. E. Shallenberger. chairman.
Arrow Pictures Corp.; President I. E. Chad-
wick, Chadwick Pictures Corp.; Joe Brandt,
Columbia Pictures Corp.; Nathan Hirsh.
.■\y\von Film Corp.; M. H. Hoffman, Tiffany
Productions, Inc.; W. Ray Johnston, Rayart
Picture Corp.; Sam Sax, Lumas Film Corp.;
Wm. Steiner, Wm. Steiner Productions.
The executive committee is composed of
sixteen members, eight producer-distributors
and eight e.xchangemen. The latter will be
appointed following the filing of their nom-
inations by the exchange membership. The
producer-distributor representation on the
executive committee is the same, with the
exception of Sam Sax of Gotham Produc-
tions who succeeds Oscar A. Price.
The executive committee voted unani-
mously to retain Frederick H. Elliott as gen-
eral manager of the association, the commit-
tee having exercised an option in Mr. El-
liott's contract whereby he will continue to
have general direction of the organization's
activities and management.
The advisability of arranging for more
suitable headquarters was referred to a com-
mittee consisting of Sam Sax of Gotham and
the general manager. It was voted to sub-
stantially increase the amount of dues paid
by producer and distributor members, which
was accompanied by an announcement that
several independent companies desired affil-
iating with the association.
I. E. Chadwick. president of the Independ-
ent -Association of America, has named the
committee of producers and exchangemen to
draft plans for a national system of state-
right exchanges, as follows : Samuel Zierler.
jack Cohn. Sam Sax, Henry Ginsberg and
I. E. Chadwick, all of New York ; Edward A.
Golden of Boston and Oscar Neufeld of Phil-
adelphia. This news was made public just be-
fore press time.
December 26, 1925
MOVING PICTURE WORLD
749
Europe Views UniversalAJfa Deal
As Master Stroke by Carl Laemmle
Continental Daily and Trade Press Unite in
Calling It *^EpochaV* — Reciprocity
Chorus at Last Stilled
By W. Stephen Bush
Rome, Italy, Dec. 1.
NO event in the history of the European film world has created the sen-
sation caused by the announcement that Carl Laemmle had acquired con-
trol of the foremost and most successful film producing company of
Europe, known as the UFA. Not only the trade press in every country but the
daily press everywhere is devoting an extraordinary amount of publicity to the
event, which is unanimously described as "epochal." Not all the comments
are agreed on the effects the event will have on the further development of
the UFA and on the manufacture of films in Europe generally, but there is a
most perfect accord among all the film men, editors included, as to the vision
and spirit of enterprise shown by the head of the Universal. For a moment
all the frantic chorus in the trade press about reciprocity has been stilled. It
is realized that the movement of Carl Laemmle was not only tactics but strat-
egy of the highest order. The thorny question of a community of interests be-
tween the motion picture producers of Europe and America seems to have
been solved by a stroke of genius.
The foothold thus gained in Europe by the Universal marks a great historic
moment. Indeed, the step taken by Mr. Laemmle is of such far reaching im-
portance that all its full consequences cannot be appraised at this early date.
The "new alliance," as it is officially called, may be but the first bridgehead in
a sweeping plan of occupation which will sensationally justify the right of Mr.
Laemmle to call his great corporation the Universal.
^Illlllllllllllllllllllllllllllllllilllllllllllllllllllllllllllllllllllllllllllllllllllllliilllllllllllllllllilllll! I l!lllllllNI!l1ll|
I Silent Drama |
JOHN SCHWALM, who was elected |
^ to the executive committee of the 1
I M. P. T. O. of Ohio at the Columbus |
1 convention recently and who operate* |
I the Rialto Theatre as well as the Jewel |
1 Photoplay Co., at Hamilton, Ohio, i» |
I authority for the statement that what |
g seems to be, ain't. j
i A patron leaving the Rialto encoun- q
I tered Schwalm in the lobby and said: |
I "This is a helluva silent drama. The |
1 guy back of me read all the sub-titles j
I out loud, while the gink in front of me J
1 cracked peanuts all the time the pic- g
I ture was on. How do you get that way j
g — silent drama?" |
I It took Schwalm quite some time to 1
g laugh this one off. |
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!iiiiiiiinii!iiiiiiiiiiiiiiiiHiiiiiiiii"iiii«iiiii"iiiii^
New Censor Board for
New Brunswick,
Canada
THE Province of New Brunswick in Can-
ada has a brand new picture censor
board and, incidentally, the board has been
reduced from five to four members. The
new appointments have met with general ap-
proval, not only among social workers but
with the exchange men of St. John, N. B.,
and the exhibitors throughout the Province.
The chairman of the new board is Fred
J. Mclnerney, a merchant of St. John, and
the three other members are Mrs. John Car-
veil, a prominent woman worker; Miss Alice
Fairweather, who has been identified with the
picture business for a number of years, and
Stephen Palmer, a lawyer, all of the City of
St. John. There are thus two men and two
women on the New Brunswick Board.
Miss Fairweather was with the St. John
Standard for some five years, being in charge
of the moving picture department. Recent-
ly she was with Art Films, Ltd., a local firm
making industrial and other short subjects
locally.
ENFORCING FIRE LAWS
Fire Commissioner Joseph F. Connery has
advised more than 300 Chicago theatre man-
agers that they will have to obey the letter
of the law relating to the places of amuse-
ments. According to the newspapers the fire
oilice sent notices to the theatre owners on
November 24 that the ordinance would be
enforced to the letter and the violators would
be prosecuted. The most flagrant violation,
the fire office claimed, was the use of theatre
lobbies for waiting rooms and the use of
decorative drapes of combustible material.
The fire officials are making another inspec-
tion to check up on the various theatres and
the theatre owners have appointed a commit-
tee to seek an amendment to the exisiting fire
ordinances.
The masterly maneuver came as a com-
plete surprise. The details of the plan, mar-
velous in their effectiveness, were worked
out quietly. When official announcement of
the fact was made, the world could do noth-
ing but wonder at the perfection of the plan
in every particular. Tact, diplomacy, a gen-
ius-like grasp of international possibilities in
the field of films, the choosing of the right
psychological moment, a thorough knowledge
of the practical and financial side — all these
things showed forth the master mind in busi-
ness. The spirit of constructiveness which
has always marked the career of Laemmle
since the earliest days of the industry has
now celebrated its greatest triumph.
Author Hardly Mentioned
In the statement given out the author of
the historic plan is scarcely mentioned. If
one did not know the negotiations which
have preceded the consummation of the "al-
liance," Mr. Laemmle might not be suspected
of any decisive share in the proceedings.
With the generosity of a man who is used
to victories and whose enviable standing in
the industry is solidly assured, he is content
to step into the background. Nevertheless
the language of the agreement is unmis-
takable as is the trace of the master mind.
The announcement briefly reviews the
career of the UFA up to date and calls at-
tention to the fact that the last fiscal year
(closing May 31, 1925) showed a clear profit
of the business to the extent of over $3,000,-
000 marks (about $750,000.) It is proposed to
distribute a dividend of 6 per cent, at the
next general meeting of tlie stockholders, to
be held December 30 of the current year.
After this statement, which is quite elabo-
rate and only summarized here, the an-
nouncement goes on to speak of the im-
portance of foreign markets for all European
producers and emphasizes the exceptional
value of the American market.
UFA'S Statement
The announcement continues literally as
follows : 'The desire of the UFA to find a
proper outlet for its production in the United
States has resulted in a co-operative agree-
ment with an American firm of the first
class — the Universal Pictures Corporation of
New York. Such an agreement will, it is
expected favorably influence the position of
the UFA in the markets of Europe. In con-
nection with this agreement a loan of 15,000,-
000 marks (somewhat less than $4,000,000) to
draw interest at 8)4 per cent, has been de-
cided upon. This will enable the UFA to
consolidate its financial position."
When the announcement was made at the
offices of the German Bank in Berlin, Erich
Ponimcr, head of the UFA, commented
briefly on the facts of the alliance between
Universal and UFA, which he characterized
as the culmination of the UFA's consistent
attitude toward the American market. He
was followed by Mr. Schach, the general
representative of Mr. Laemmle, who de-
clared that Mr. Laemmle throughout the ne-
gotiations had placed the highest value on
the advice of Mr. Pommer. Mr. Laemmle,
he added, did not wish to dominate the future
of the UFA. No changes in the management
or directorate of the UFA are contemplated.
750
M O y I N G PICTURE WORLD
December 26, 1925
Stanley Company Extension
Ratified hy Stockholders
THE stockholderi of the Stanley Con.
pany of America unanimously rati-
fied the entire financial plan sug-
gested to them, at a meeting on December
16. This involves recapitalization to pro-
vide for the future growth of the concern
and a stock allotment to reimburse the treas-
ury for expenditures connected with the pur-
chase of properties in Washington, D. C, and
Wilmington, Del.
The plan approved was that suggested in
a letter to stockholders from Jules E. Mast-
baum, which follows:
"In the opinion of your directors, the pres-
ent capitalization of your company is inade-
quate to provide for its probable growth dur-
ing the next few years.
"A notice is enclosed herewith of a Stanley
Company of America to approve special
meeting of the stoc - holders of a change in
the capital structure from the authorized
capital of 100,000 shares. Class A, and 50,000
shares, Class B, to 1,000,000 shares of no par
value.
"If this change is approved by the stock-
holders the holders of Class A or Class B
stock will receive two shares of the new
stock for each share now held.
"In order to reimburse the treasury for
expenditures in connection with the acquisi-
tion of the Crandall interests in Washington,
acquisition in Wilmington and for other cap-
ital items, your directors have authorized a
stock allotment, subject to the approval by
the stockholders of the change in capital
structure at the said special meeting, of one
new share at $48 per share for each share
of Class A or Class B stock now outstand-
ing.
"Your directors have also declared, subjeC
to the approval of the change in the capital
structure af the special meeting of thf: stock-
holders, a stock dividend of 10 per cent., pay-
able in new stock, to stockholders of record
January 11, 1926.
"As a result of these various steps, the
holder of ten shares of Class A or Class B
stock exchanges his stock for twenty new
.';hares. He may purchase ten additional new
-hares for $480; and he will receive a stock
dividend of 10 per cent., on the stock ex-
changed for old shares and on the stock
purchased through his allotment. If he does
n(rt exercise his right to purchase the new
stock, he will hold January 11, 1926, twenty-
two shares. If he exercises ilie purchase
lirivilege his holdings would then be thirty-
three shares.
■'The new shares outstanding upon the
completion of the plan, as proposed, will total
33,306^. It is believed by your directors
that the new shares shc/Uld pay an annual
dividend of $3 per share, and also from time
to time extra dividends may be declared,
either in cash or in stock, as the condition
<if the company in their opinion may war-
rant."
Upon completion of the above program
there will be outstanding 334,306^ shares,
with a book value, after giving effect to the
present financing, of approximately $32 per
share, the Stanley Company states.
"The market value of the company's in-
Picture Theatre Invades
Milwaukee "Qold Coa^t**
Milwaukee's "Gold Coast," which for sev-
eral years has looked with scorn, upon the
possible invasion of their territory by a movie
house, finally has consented to the erecting
of one of the most modern type. The village
board has set about to change the zoning
law to allow the building to be erected. A
$250,000 theatre and store building will
erected.
While the owners of the building have not
been known, it has been revealed that the
building permit was asked by representatives
operating the Hollywood Theatre in Mil-
waukee. The building will be two stories
high, one end being occupied by the theatre
and the other by a store. The theatre will
scat 1,400. The new theatre will be named
the Shorewood.
JOIN PRO-DIS-CO.
Two important additions to the executive
field force of Producers Distributing Cor-
poration are announced by Sales Manager
W. J. Morgan in the appointments of Harry
1. Goldman as manager of the New Haven
branch and Jacob B. Cohen as manager .of
the Pitts'ourgh branch.
Both Goldman and Cohen are well known
in exhibiting circles as hustling "square
shooters" and their affiliation with the Pro-
Dis-Co organization warrants the exchange
of mutual congratulations.
terests and properties, owned directly or con-
trolled through stock ownership, according
to independent appraisal, exceeds the book
value by more than $6,500,000 and leaseholds
are conservatively appraised at $1,500,000 in
excess of the normal value that was carried
on the books," the Mastbauni statement
continues. Another important announcement
is expected soon.
CELEBRITIES ASSEMBLED AT A TESTIMONIAL DINNER given by the motion picture industry as a tribute to
Sid Grauman as its master showman, on December 3 in the Biltmore Hotel in Los Angeles. The function was sponsored
by the Wampas and covers were laid for 512. Rubert Hughes presided as toastmaster at the dinner, zvhich rivalled in brillance
and entertainment features the Gridiron Club dinners of Washington and the Lambs Gambol of New York. At the speakers'
table, left to right: Louis B. Mayer, vice-president, Metro-G oldwyn-M aycr ; Marcus Locw, president of Loeis/s, Inc., and
head of Metro-Goldxvyn-Mayer ; Fred Niblo, noted director; Sid Grauman, guest of honor; Rubert Htighcs, writer, and
Joe Jackson, former president of the Wcmpas.
December 26, 1925 M O V I N G P I C T U R E W O R L D 751
Universal iS/laking 25 Theatre Deals;
Fair Qeneral Manager of New Chain
j Many Coast Deals
1 /CALIFORNIA picture houses are go-
J V>i ing over to the circuits so fast these
M days that little attention is paid in
B amusement circles to the transfer of one
M or two houses. It is only when one of
M the smaller circuits is absorbed by a
" larger one that a ripple is raised and this
= quickly subsides.
1 West Coast Theatres, Inc., recently
I acquired the Cline and G. & S. theatres
1 at Santa Rosa, Cal., and now comes the
g news that it has secured a controlling
g interest in the Ellis Arkush chain of
M theatres on the San Francisco penin-
S (ula. The latter deal involves six the-
1 atres, two at San Jose, two at Bur-
i lingame, one at Redwood City and one
S at San Mateo. All are modem houses
1 and in suburbs of the Greater San Fran-
1 Cisco which are growing by leaps and
1 bounds. A working agreement is un-
- derstood to have been reached with the
1 T. & D. Jr. Enterprises, to become ef-
1 fcctive the first of the year.
I And West Coast Theatres, Inc., is
S not the only circuit in this field that is
• g acquiring houses at a rapid rate. There
1 is the Golden State Theatre and Realty
g Corporation, the National Theatres Syn-
S dicate and others.
Texas Concentrating
On Legislative
Problems
THE Texas M. P. T. O. A. has named
thirty-one chairmen to superintend state
legislative matters. This number coincides
with the number of senatorial districts. A
central committee will supervise all legis-
lative work. This consists of H. H. Hoke
of Taylor, O. A. Englebrecht of Temple, H.
H. Starcke of Seguin, W. A. Stuckert of
Brenham and Sebe Goodlet of Georgetown.
The thirty-one district chairmen follow:
Mrs. J. E. Martin, Mt. Pleasant; Tracy
Flannagan, Longview ; Non Binion, Lufkin;
Joe Clemmons, Beaumont; E. J. Callahan,
Crockett; John Stewart, Kaufman; Ross
Dorbandt, Jackville; Henry Sparks, Cooper;
H. S. Cole, Bonham; Jack Lilly, Greenville;
S. G. Howell, Dallas; P. Q. Rockett, Waxa-
hachie; Leslie Witt, Waco; H. L. Perkins,
Bastrop; A. B. Wolters, Schulenberg; Paul
Barraco, Houston; E. L. Schubeck, El
Campo; Rubin Frels, Victoria; A. D. Baker,
Lockhart; Sebe Goodlett, Georgetown; O. A.
Englebrecht, Temple ; Grover Campbell, Den-
ton ; A.,H. Shelton, Electra; John Victor, Abi-
lene; Otto Smith, Mason; Nick Marosis, San
Antonio; D. J. Young, Brownsville; Joe
Phillips, Fort Worth; B. H. Hunter, Uvalde;
C. C. Lindsey, Lubbock; Will Winch, Ama-
rillo.
Marcus Loew to Build Second in Pittsburgh-
Publix Buys 19 Theatres in Texas —
Fox Active in St* Louis
Two announcements bearing on t
Theartes Corporation for acquir
in the United States, Canada and
offices of the corporation at 730 Fifth
The corporation, of which Carl Laem
ment of A. E. Fair, one of the best kno
in the industry in this country, who has
the first to prove the value of operating
eral manager of Universal Chain Thea
ing and operating a chain of 1,000 cine
was identified with the building up and
Enterprises, which proved the profitabl
business on a scale similar to that of th
Mr. Fair went from the Lynch Theatrical
Enterprises to Famous Players-Lasky Cor-
poration as assistant to the theatre manger,
Harold B. Franklyn, of the latter organiza-
tion. Subsequently, Mr. Fair investigated
practically every big theatre deal that Uni-
versal Pictures Corporation has consum-
mated, and which Universal now is turning
over to the Universal Chain Theatres Cor-
poration. The selection of Mr. Fair is as-
serted to be in line with the recent an-
nouncement by Mr. Laemmle that "the best
brains and abilities in the amusement busi-
ness" would be obtained to conduct the big
chain of theatres to be consolidated under the
name Universal.
It also was stated that since the sale of
$4,000,000 Universal Chain Theatres Cor-
poration 8 per cent, preferred stock a week
ago, nearly 300 theatres in various parts of
the country have offered to sell out to the
Universal corporation. It was point-ed out,
however, that in each case of this kind a
careful investigation is being- made to ascer-
tain both the earning power and future pros-
pects of the individual theatre, with a view
to acquiring only those which will constitute
strong links in the chain system planned.
It was announced that twenty-five deals for
theatres are now in active negotiation. 'Ihey
are- being investigated by John Hostettler
and James C. Hostettler.
Meyer Schine, president and general man-
ager of the Schine Amusement Company, of
Northern New York State, is co-operating
with Carl Laemmle in the theatre extension
work.
Buffalo, N. Y.
Universal is reported to have closed for a
site for a new theatre in Main Street, Buffalo,
N. Y. This company now is associated with
Schine in the operation of the Olympic on
Lafayette Square.
Indiana
It is reported from Evansville, Ind., below
Louisville on the Ohio River, that a deal
is pending there whereby Universal may
take over the Victory Theatre Building at a
consideration said to be around $1,000,000.
Julius Singer, personal representative of Carl
Laemmle, was reported recently in the city.
le plans of the new Universal Chain
i ag picture theatres and interest therein
abroad were made yesterday from the
avenue, New York,
mle is president, announced the appoint-
wn motion picture theatrical managers
the reputation of having been one of
chain theatres in the South, to be gen-
tres Corporation, the vehicle for acquir-
ma houses. Mr. Fair for a long time
operation of the Lynch Theatrical
eness of conducting a motion picture
e leading chain store organizations,
where he confered with officers of the Stand-
ard Evansville Realty Company, owners of
the theatre building, which also houses the
Sonnitag Hotel. It is understood that a
short option was granted.
Texas
The Palace and Melba Theatres, two of
Dallas' largest picture houses, the Crystal,
a second-run house, and sixteen other
theatres in Texas, formerly operated by
Southern Enterprises, Inc., have been pur-
chased by the Public Theatres, Inc., a new
organization recently created by the mergei
of the theatrical property of Famous Play-
ers-Lasky and Balaban & Katz.
St. Louis
St. Louis is very much interested in the
plans of William Fox who, it is reported in in-
ner circles, has decided to build a $5,000,000
picture palace in that city. To date Mr. Fox
lias declined to issue statement.
Fuel to the fire of speculation was added
the latter part of the week when it became
known that A. M. Frumberg, a prominent
local attorney, had closed, negotiations for
the purchase of the buildings and leaseholds
on the southwest corner of Grand and Wash-
ington boulevards for a reported considera-
tion of $1,000,000. Included in the purchase
was the Midway Theatre, the Applied Arts
and Humboldt Building.
Frumberg has declined to reveal the ident-
ity of the parties he represents. In some
quarters Fox is mentioned.
Pittsburgh
Marcus Loew is to build a modern picture
palace in Pittsburgh. This will be the sec-
ond Loew house there, the present one, now
known as Loew's, formerly being the Al-
dine.
The Loew interests have purchased the
•Anderson Hotel property (at Sixth and Penn
avenues) and adjacent properties, with the
intention of building on the site during the
coming year his newest theatre.
The hotel fronts 112 feet in Sixth street
and 140 feet in Penn.. avenue, and the addi-
tional properties purchased in Penn, avenue
• will give a frontage of 240 feet on that
(Continued on next page) *
752
MOVING PICTURE WORLD
December 26, 1925
'News of Theatre Deals Everywhere
(Continued from preceding page)
thoroughfare. The price paid for the hotel
was $1,600,000. Possession will be given
May 1, employes having been given notice
that after that date their services will not be
needed. Work will then be started at once
on the razing of the present building to
clear the site for the new theatre building.
The building to be erected will not be a
skyscraper but it will be a building worthy
of one of the finest theatres in the country,
which it is to house. The theatre will be in
the rear, stores to occupy the front parts
of the building in Sixth street and Penn ave-
nue.
There will be a new $1,500,000 picture
theatre erected in Syracuse, N. Y., by the
Mark Strand Corporation, according to an
announcement last week by Walter Hays of
Buffalo, vice-president of the company. The
house will seat 4,000. The company recently
took over the Robbins chain of theatres in
Syracuse, Watertown and Utica and plans
a further expansion.
The Rowland and Clark Theatres of Pitts-
burgh will commence the erection of their
new S,000-seat theatre in this city on May 1,
the new house to be erected through the en-
tire block of Seventh avenue, bounded by
Liberty and Penn avenues, the site of which
was acquired at a cost of $3,000,000.
The foyer to this theatre, located at the
intersection of Liberty and Seventh, will be
finished in genuine Italian marble with mural
paintings interpaneled, all of which will be
indirectly lighted with twenty different colors
of lights. The auditorium itself, designed
by Victor A. Rigaumont, local architect, will
be the last word in theatre design. The
grand stairway and the proscenium arch will
eclipse anything in America. A large stagt
will be constructed. The orchestra pit will
accommodate sixty musicians. The organ
is to cost $100,000.
Ohio
The partly finished Hippodrome Arcade
Building, located on South Main street, Ak-
ron, Ohio, has been leased by the Loew
Theatre Company, of Cleveland, and is to be
the site of a $1,500,000 theatre to be built
next year, according to an announcement re-
cently made public. Plans for the new
structure are being developed and bids will
be called for soon. In addition to various
stores, the Loew Theatre wil Ibe located in
the building and will seat 2,200.
Hartford, Conn.
The second largest picture theatre in the
United States, costing $1,500,000, will be
erected in Hartford, Conn., by Theodore,
Martin D., and Samuel E. Harris of Pater-
son and Passaic, N. J., according to an-
nouncement made by them last week. The
theatre will occupy an entire acre of ground
near Main and Morgan streets and will seat
5,500 people, 4,500 chairs being placed in the
orchestra and 1,000 in the balcony.
Construction will start as soon as nine
buildings occupying the site are demolished
and the theatre wil be formerly opened on
Labor Day, 1926. For six months, the Har-
ris brothers have been looking for a Hart-
ford site.
The stage will be one of the largest any-
where, measuring sixty-five feet across the
footlights, thirty-two feet in depth and sev-
enty-five feet in height. The orchestra will
consist of fifty accomplished musicians.
Fireproof construction and the finest ven-
tilating and cooling apparatus available will
be installed. Plans for the building are be-
ing drawn by C. A. Sandblom, New York
architect, formerly associated with Thomas
W. Lamb, designer of the Capitol Theatre
Building in New York. The Hartford show-
house will be called the State Theatre.
Minnesota
Finkclstein & Rul)tn have taken over the
Lyceum Theatre at Brainard and the Ly-
ceum and Rex Theatres at Virginia, Minn.
These houses were formerly operated by
Clinton & Meyers of Duluth.
Omaha
.\ new $35,000 theatre is planned for
(Jnialia, in addition to the numerous big ones
recently announced. This new one will be
located on Thirty-third street between Cali-
fornia and Cass streets. The proprietors
will be Peter Bribilis, and Henry E. Hower.
Mr. Hower recently disposed of the Vic-
toria Theatre. The lot is 60 by 132 feet. The
plans call for stores on either side of the
building.
Chicago
By the end of the year there will have
been more than twenty new theatres opened
in the Chicago territory and there are more
to come early in 1926. The houses which
generally lose business first when the big
new theatres are opened are the small neigh-
borhood theatres in the vicinity of the new
theatre. Hardly a week has passed this year
when a new theatre project has not been
announced, and the outlook for the balance
of the year is that more houses are coming.
Only two new theatres were reported for
the Chicago territory last week, the largest
being the 3,500-seat house at Roosevelt Road
and Komensky avenue, one block west of
Crawford avenue, from plans by E. P. Rup-
ert and Samuel Klein. The owner of the
new project is the Lawndals Theatre Cor-
J'
V
E. V. RICHARDS, vice-president
and general manager of Saenger
Theatres, Inc., New Orleans. This
is how he looks after years of big-
league activity in the picture business.
Merry Christmas, Mr. Richards,
and the top of the New Year to you.
poration, organized last week with Rupert
Levine as president and E. E. Gehring, B.
K. Smith and Isidor Fox as the other prin-
cipals in the venture. The new company has
a capital of $125,000 and construction is ex-
pected to start in abolut six weeks. The
opening date has been set for September,
1926.
The other project was the incorporation of
the North Shore Amusement Company at
Waukegan by Herbert H. Ellern, Charles H.
Stake and William Pearce, to build and op-
erate theatres along the North Shore. This
new company has a capital of 500 shares of
no par value, according to the announcement.
Another project of the past week was the
purchase of a two story building at Kinzie
and Ashland street by Herbert L. Stern,
president of Balaban & Katz, for a stor-
age and scenery warehouse for the big cir-
cuit.
Verne Langdon, well known Chicago ex-
hibitor, has bought the Oakley Theatre at
2320 West Chicago avenue from Sale Auer-
bach, owner of several theatres, for a re-
ported $60,000. The house seats 1,000 and
has been operated under the Auerbach man-
agement for four years. Verne Langdon
will give the house his personal attention and
several improvements are expected to be
made in the near future.
The Boulevard Amusement Company,
which the Schoenstadt brothers control, has
changed the name of the company to the
H. Schoenstadt & Sons, Inc., and increased
the capital stock from $15,000 to $750,000.
The Schoenstadt circuit is building the new
Piccadilly Theatre in the Hyde Park district
and have plans for other houses to be added
to their circuit.
The Kidland Amusement Company have
acquired the Olympia Theatre at 4619 South
.\shland avenue, Chicago, for a reported
$75,000 and will improve the property.
The Frescina circuit will open the new
Capital Theatre at Taylorville, III., next
month. The house and equipment will cost
about $125,000 when ready for opening.
Gray and Contrakan will open the new
Pantheon at Springfield, 111., next montR.
The house will show de luxe picture pro-
grams.
The Center Theatre has been opened at
Rensenville. III., by the Center Theatre Com-
pany.
Claud Saunders Resigns as
Famous Exploitation Head
To accept a position with a nationally-
known merchandising organization, Claud
.Saunders, for seven years exploitation man-
ager of Famous Players-Lasky Corporation,
has tendered his resignation, to become ef-
fective in the near future.
^^r. Saunders, one of the best known pub-
licity and exploitation men in the film busi-
ness, organized the first nation-wide exploi-
tation department in the picture industry
when he joined Paramount seven years ago.
The idea of having an expert exploitation
man in each exchange for the assistance of
exhibitors in putting over the pictures they
had booked was first put into effect by Mr.
Saunders, whose staff of thirty exploitation
men have been responsible for some of the
industry's outstanding campaigns in the last
few years.
December 26, 1925
MOVING PICTURE WORLD
753
Filmdom Pays Tribute to Lasky
HUMBLE workers who put their
shoulders to the wheel of the infant
company in an old barn in Holly-
wood 12 years ago, the most brilliant galaxy
of stars ever assembled in a motion picture
theatre, and prominent executives all gath-
ered at the Metropolitan Theatre, Los An-
geles, to pay tribute to Jesse L. Lasky, com-
memorating the twelfth anniversary of the
Famous Players-Lasky Corporation.
It was "Jesse L. Lasky Night" at the Met-
ropolitan and the public jammed the the-
atre, adding the final touch of appreciation
of the man who has done so much to make
the art of the screen available to the masses
throughout the world.
The occasion was one of sentiment and
reverence, as well as brilliance, the emotion
of the spectators coming to a climax when
the orchestra struck up "Memories" and the
curtains parted revealing Theodore Roberts,
grand old man of pictures and one of the
earliest Lasky stars, seated on the stage
smoking his familiar cigar. It was Roberts,
who, his voice filled with emotion at the
applause greeting his first public appearance
since he was brought close to death's door
by illness, paid the tribute of the evening
to Mr. Lasky and presented to him on be-
half of the employees of the Lasky studio,
a bronze tablet, to be erected at the corner
of the old barn which still stands on the
site of the immense Lasky studio in Holly-
wood.
Mr. Lasky, in responding to the introduc-
tion, was moved with deep emotion. After
recounting a few of the early difficulties, he
extended his thanks to the loyal members
of the studio organization.
"I can only say that I can pledge you,
not on behalf of Paramount alone, but on
behalf of the motion picture industry — this
great new art which is bringing happiness
and entertainment to millions of people
throughout the world every day — that I will
bend every effort to develop and better this
art, to aid in every way the making of finer
and greater achievements on the screen,"
Mr. Lasky said.
^IIIIIIIIIIIIIIIIIIIIINIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII^
I Poll May Retire |
S T T IS reported that Sylvester Z. Poli 1
g i. will retire from active management 1
g of the Poli Theatrical Enterprises on 1
E the first of the year and that he will i
g be succeeded by Louis M. Sagal, gen- 1
H era] manager. No official statement g
g has yet been issued. The retirement 1
C of Mr. Poli will not occasion much g
g surprise, as it has been understood that g
g he has been arranging his affairs toward g
B that purpose since the death of Ed- g
1 ward, his son, in I9I9. The Poli hold- I
g ings were recently incorporated and 1
g the stock was divided among the mem- P
g bers of his family. Mr. Sagal is under- M
g stood to be a substantial stockholder 1
g in the corporation. He will be sue- §
1 ceeded, if the reported changes are put □
g through, by O. O. Edwards, manager =
1 of the Palace Theatre in New Haven, g
liiiiiiiiiiiiiiiiiiiiiiiiiiiiihiiiiiiiuiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii
12th Anniversary of
Founding of Studio
Is Celebrated
One of the great tributes of the evening
was from Sid Grauman, wonder showman,
who wired : "Have been trying to figure out
how you could have achieved greater things
in moving picture industry. I do not believe
any greater things could have been possible.
Every exhibitor in America and Europe owes
you debt of gratitude. We have you to
To the New
THE growth and expansion of Film
Booking Offices of America, Inc., in
the past year has necessitated larger
quarters to accommodate the increased per-
sonnel and business of the company, and as
a consequence the entire home office of F. B.
O., R-C Pictures Corporation and subsidi-
ary companies will remove from their pres-
ent quarters, 723 Seventh avenue, which
they have occupied for four years, to the new
Embassy Building at 1560 Broadway, in the
heart of the film and theatrical district. They
will occupy the entire sixteenth floor of this
modern and commodious building.
The offices will move this week-end and
will take up work on Monday morning, De-
cember 21, in their new home.
Instead of housing the departments on va-
rious floors as has been done in their present
quarters, necessitating delays and time losi
moving from one floor to another, the en-
tire personnel will, in the new home, be
housed on one floor, an area which approx-
imates 20,000 square feet. The brilliant
light on three sides of the building gives
each department sufficient illumination so
that all departments will be able to work by
natural light.
The Embassy Building at 1560 Broadway,
constructed by the Bethlehem Construction
Company, is one of the newest and most pa-
latial of the office buildings in New York and
unusually well suited to the conduct of an
organization like F. B. O.
The plans for laying out the offices were
perfected by John T. Briggs, of Freehof and
Briggs, 135 East 43rd street, architects. The
work of recreating the suites of offices for ex-
ecutives and employes, installation of parti-
tions, wiring, fixtures, installation of switch-
board, etc., was accomplished in ten days.
The lighting, ventilation, fixtures and gen-
eral arrangements are the last word in ar-
chitectural effects and were designed for the
efficiency of operation and functioning of the
various departments.
All executive offices will be tastefully fur-
nished and illuminated. A beautifully ap-
pointed waiting room for visitors has been
furnished with antique pieces and rugs. Tht
projection room, seating forty persons, will
be perfectly ventilated due to the installation
of special force draughts which will change
the air currents constantly.
thank for the advancement of pictures and
picture theatres."
The list of stars, directors and executives
present, numbering about 200, read like the
Blue Book of the Films. Among them were
Pola Negri, Betty Bronson, Ernest Tor-
rcnce, Wallace Beery, Raymond Hatton, Es-
ther Ralston, Neil Hamilton, Mary Brian,
Noah Beery, Joseph Striker, Chariot Bird,
George Bancroft, George Rigas, William
Powell, Alyce Mills, Allan Dwan, Victor
Fleming, Eric Von Stroheim, Edward Suther-
land, Clarence Badger, Raoul Walsh, Dimitri
Buchovvetzki, George B. Seitz, William Well-
man, B. P. Schiilberg, Hector Turnbull,
Charles Eyton, and Fred Beetson, assistant
to Will H. Hays.
Embassy Building
The highly efficient dictaphone system of
internal private telephones has been installed
to facilitate speed in conveying inter-office
information. A battery of eight express ele-
vators will serve all offices from the tenth
floor up.
The executives and sales division will oc-
cupy the Broadway side of the building. The
advertising and art departments will occupy
the north side of the building, which will
give artists a battery of north window lights.
A rest and recreation room has been piu-
vided.
Already a number of prominent theatrical
and motion picture concerns have taken
space in the new building, among them the
Pantages Theatrical Enterprises, Inc., and
the Stanley Company of America. F. B. O.
will retain shipping space at 723 Seventh
avenue and its New York exchange will re-
main at that address.
CENSORS TALK APPROPRIATION
George H. Cobb, chairman of the New
York State Motion Picture Commission, and
Arthur Levy, secretary, were at the State
Capitol in Albany last week appearing be-
fore the Budget Committee and going over
the requested appropriation for next year.
Mrs. Elizabeth V. Colbert, the third mem-
ber of the commission, is recovering from
an operation. Even though it is generally
expected that the conmiission will be wiped
out of existence under the new reorganiza-
tion program, the commission is neverthe-
less obliged to file its statement of finan-
cial requirements from July 1 on. There
is talk that the reorganization program will
not become effective until January, 1927,
in which case the commission might man-
age to hang on to that date.
A NEW, NOISY ARRIVAL
A new addition to the affiliations of Pro-
ducers Distributing Corporation was an-
nounced this week in the arrival of a crown
prince at the home of Mr. and Mrs. Charles
Beahan, head of the eastern story depart-
ment of P. D. C. Mama Beahan is justly
proud of her first born and Papa Beahan
declares that, by the amount of noi e which
Beahan, Jr., is already capable of making,
a potentially great press agent has come into
our midst.
B. O. Moves Home Office to
754
MOVING PICTURE WORLD
December 26, 1925
Preferred to Continue Under Bachmann
UNINTERRUPTED delivery of the
remaining thirteen pictures on the
Preferred schedule will be made by
J. G. Bachmann, who will carry on produc-
tion and distribution of the same type ma-
terial which he was influential in supplying
to the Independent market during his four
years' partnership with B. P. Schulberg.
This means that Mr. Bachmann will con-
tine as an independent producer, devoting
his attention now, as in the past, to releas-
ing productions based on well known stories
and stage plays, made by directors of estab-
lished repute and invested with casts of
popular players.
Acting for Mr. Bachmann in charge of
production will be Harry O. Hoyt, former
First National director, who made "The
Lost World." Mr. Hoyt's headquarters will
be in Hollywood, where the pictures will be
made. He will leave for the West Coast
in a few days to sign contracts with sev-
eral directors and scenarists of high stand-
ing who will begin preliminary work on the
first group at once.
All of the stories formerly held by B. P.
Schulberg Productions have been acquired
by Mr. Bachmann. The first of his new
schedule will be a screen version of Wal-
lace Irwin's best selling novel, "Lew Ty-
ler's Wives," that appeared serially in Pic-
torial Review and later won popularity in
book form.
"Lew Tyler's Wives" will be ready for re-
lease the early part of March. The rest of
the program will follow at regular intervals.
Early on the schedule will be an elabor-
ate production of Bronson Howard's world
renown play of Civil War days, "Shenan-
doah." Mr. Bachmann denied the report
that this valuable property had been pur-
chased by Warner Brothers. "Shenandoah"
will be one of the high spots on his own
forthcoming program.
Promises Delivery of
13 Remaining
Pictures
J. G. BACHMANN
Including among the remaining stories
are:
"Horses and Women" — adapted from the
Saturday Evening Post serial, "The Auto-
biography of a Racehorse," by L. B. Yates.
"Dancing Days" — a novel from a never
stay-home family, by J. J. Bell.
"The Aristocrat" — from the Hearst Mag-
azine story, by Larry Evans.
"The Romance of a Million Dollars" — a
Naked Truth Dinner Feb. 6;
Nat Rothstein the Announcer
WHAT promises to be without question
of a doubt the biggest and finest
Naked Truth Dinner ever staged is
the coming A. M. P. A. annual affair tenta-
tively set for February. The board of the
A. M. P. A., Glendon Allvine, Walter Eber-
hart, Charles Einfeld, Tom Wiley, Bill Years-
ley, Nat Rothstein, King Fisher and other
members of the A. M. P. A., met at the home
of Mr. Allvine on December 5 to discuss
tentative plans. The enthusiasm evinced at
this meeting points to a tremendous affair
this coming February.
It will be known as an "Eye and Hoof"
party, and if but half of the suggestions are
whipped into shape it promises a rare treat
for the industry this time. One of the many
ideas brought forth was that of 100 tables
and 100 stars and plans are now being for-
mulated to have present at the dinner every
motion picture star in New York at the time,
and to bring from Hollywood by special train
if necessary a galaxy of stars such as have
never been assembled under one roof before.
Nat Rothstein was chosen as the official
announcer for the evening. Two of the most
famous jazz orchestras in America will be
engaged to play, so that djnce music will be
constant and continuous throughout the en-
tire evening.
Although it is nearly two months before
the event takes place, the A. M. P. A. has
already received more than 100 requests for
reservations, with cash accompanying these
requests in exactly fifty-four cases, an indi-
cator of the wide popularity of the A. M. P. A.
Naked Truth Dinners and particularly this
coming party.
Even before the committee met and be-
fore the boys of the A. M. P. A. began to
think of the dinner, more than a hundred
people have been thinking about it and have
attempted to reserve tables for themselves
and guests. What brought genuine enthu-
siasm from the members of the A. M. P. A.
was the suggestion of "no speeches." The
time taken up with useless, unnecessary, ir-
relevant speeches will be used this year for
dancing and high-powered entertainment.
It was also unanimously decided that this
year all reservations will be filled precisely
in the order they are received and in no
other way. Plans for the affair are being
developed and will be enlarged upon in the
next two meetings of the A. M. P. A.
melodramatic novel, by Elizabeth Dejeans.
"Shameful Behavior" — a story of the
younger generation, by Mrs. Belloc
Lowndes.
"His New York Wife" — an original screen
story, by John Goodrich.
"The Worst Woman" — by Larry Evans.
"Studies in Wives" — a novel by Mrs. Bel-
loc Lowndes that has reached high sales in
England.
"Eden's Fruit" — John Goodrich's drama
of a 1925 Adam and Eve.
"Exclusive Rights" — a story written di-
rectly for the screen, by Evelyn Campbell.
Mr. Bachmann's decision to remain with
the Independent market will afford it in a
continuation of the source of supply from
which it has drawn such box-office attrac-
tions as "The Plastic Age." "The Girl Who
Wouldn't Work," "Capital Punishment,"
"The Virginian" and "Rich Men's Wives."
Robert Lieher Is Back
After 3 Months
In Europe
ROBERT LIEBER, president of First Na-
tional Pictures. Inc., returned from
abroad this week after approximately three
months spent on the Continent and in Eng-
land. Mr. Lieber was met at quarantine by
a party of First National executives, includ-
ing Richard A. Rowland, general manager,
with whom Mr. Lieber spent the first weeks
of his stay in Europe ; Sam Spring, secre-
tary-treasurer; A. H. Blank of Omaha, Elarl
Hudson, Ray and Al Rockett and a number
of others.
When Mr. Lieber arrived at 383 Madison
avenue he was accorded a reception in his
office, decorated with flowers, a gift of the
employes at the home office. Mr. Lieber
said that his health had improved greatly
during his stay abroad and that he is now
ready to resume his full duties as president
of First National and chief executive of the
Circle Theatre of Indianapolis.
"Although I went abroad primarily to rest,
I had an opportunity to observe picture
conditions in Germany, France, Italy, Eng-
land and a few of the less important Euro-
pean countries. Everywhere I went I found
an increasing demand for the product of
.American studios. It seemed to me that
the favorable attitude toward the better class
of American pictures has spread consider-
al)ly since my last visit to Europe. On all
sides there appears to be a disposition to
settle any trade differences that may exist
and to get down to a sound basis of busi-
ness dealing which will be mutually profit-
able."
Mr. Lieber said that during the next few
weeks he expects to devote his chief ener-
gies to putting over First National Month
throughout the country.
REMODELING THE ELBY
The old Elby Theatre Building, at New
Albany, Ind., is being remodeled, and will
be re-opened as a picture theatre, operat-
ing as the Indiana Theatre, new electrical
equipment, redecorating, etc., having been
underway for some time.
December 26, 1925
MOVING PICTURE WORLD
755
Beautiful $2,000,000 Fabian
Theatre Opens in Paterson, J.
By C. S. Sewell
AS the keystone of the arch of motion
pictures theatres which he has erect-
ed in Northern New Jersey, Jacob
Fabian before an audience of invited guests
and motion picture stars, on the evening of
Monday, December 14, opened another the-
atre, the Fabian, in Paterson. Fittingly, this
house bears its owner's name, for not only
does it by far eclipse the other beautiful
houses in this chain comprising about twen-
ty in all including the stately new Mosque
Theatre in Newark, but it takes its place
among the most magnificent temples of the
mation pctur.e to be found anywhere.
Thirteen years ago Jacob Fabian demon-
started he was a man of vision by building
the Regent Theatre in the same city, one of
the first large houses built exclusively for
the presentation of motion pictures. Now,
in giving to a city of the size of Paterson a
house of the size and grandeur of the Fabian
he again demonstrates his faith not only in
his home city but in the future of the screen.
The Fabian is absolutely the last word in
modern motion picture construction. Every-
thing imaginable contributing to the pre-
sentation of the picture, the establishment of
luxurious atmosphere and the comfort and
convenience of the patrons will be found
there. A roomy lobby opens into an un-
usually spacious foyer and there is a mag-
nificently appointed mezzanine lounge back
of and under the loges and balcony. Big
roomy, soft-cushioned chairs of an improved
type insure comfort, while aisle lights and
in fact every thing in the way of accessories
that the modern theatre engineer can sug-
gest for the convenience and pleasure of
patrons has been incorporated in the Fabian.
Situated just off of Paterson's main
thoroughfare, this house represents an out-
lay of $2,000,000 and seats 3,600. There is
an orchestra of thirty pieces and one of the
largest organs in the United States, equipped
with four manuals. The program includes in
addition to the pictures, musical selections
and presentations of the highest class. From
no standpoint need the Fabian fear compari-
son.
The opening was made the occasion for
laudatory remarks from the mayor, the presi-
dent of the chamber of commerce, a repre-
sentative of the press and other prominent
personages in Paterson, and they were en-
tirely justified in this instance, for the Fabian
is not only a credit to the city and one of its
show places but a monument to its builder
and owner, Jacob Fabian.
Neti^ Arbitration Puzzle Faces
Kansas-Missouri Exhibitors
A PUZZLE which rivals any of the cross-
word species confronts the directors of
the M. P. T. O. Kansas-Missouri. What
they would like to know is this: Is an exhib-
itor justified in sitting on the Joint Board of
Arbitration to hear cases of exhibitors who
are not members of the M. P. T. O. Kansas-
Missouri? A meeting of the directors in
Kansas City this month promises probable al-
terations in the routine of the joint board's
working.
The present trend of sentiment points to
the fact that cases heard by the board may
be divided into two dockets, with the exhib-
itor members refusing to sit in on the docket
of non-members, leaving the fate of the the-
atre owner entirely up to the exchanges.
"I hardly think such a move could be called
drastic," said C. E. Cook, business manager
of the M. P. T. O. Kansas-Missouri. "An
exhibitor's time is worth money, the same as
any business man. Whenever the name of
an exhibitor, whose name has not previously
come before the board, appears on the docket,
we immediately send him a letter. If he is a
non-member of our association we inform
him that if he desires this body to take an
active part in his controversy it will first be
necessary for him to obtain a membership.
If he declines we worry no further about
additional letters. If he happens to be a mern-
ber ,we request full details concerning his
case and render him a. real service in repre-
senting him.
"Too many exhibitors today are under the
impression that organi^tation is all right 'so-
cially' but of little ben(!fit in actual business.
Well, here's the opinion many prominent the-
atre owners who are members have adopted :
Non-members frequently are 'good fellows'
and all right in their way, but they are no
good to the organization as a business asset
and we have no time to waste on them. It
seems to me there is 'business' enough in that
viewpoint. It is no secret that the present
sentiment is to throw off the dead weight
from our shoulders and let the non-members
fight their own battles."
F. B. O. Executives Plot
New Campaign in Chicago
A meeting of the F. B. O. executives and
division managers was held last week at the
Congress Hotel in Chicago, at which gener-
al production plans and production plans for
F. B. O.'s 1926-27 program were laid out
and the spring sales campaign discussed.
J. I. Schnitzer, vice-president in charge
of production ; Colvin W. Brown, vice-presi-
dent in charge of distribution; Lee Marcus,
sales manager; Cleve Adams, Chicago divi-
sion manager; M. J. Weisfeldt, division
manager, Minneaoplis ; C. E. Penrod, divi-
sion manager, Indianapolis, and J. J.
Sampson, branch manager at Chicago, at-
tended the meeting.
At its conclusion Vice-President Schnitzer
left for a four to five-month trip to the West
Coast studios of the company where, with
B. P. Fineman, production manager, he will
start lining up the new program immediately.
SAPERSTEIN SUIT UNSETTLED
The jury could not agree in a court actiorr-
tried last week in Troy, N. Y., with Louis
Saperstein appearing as the plaintiff against
the Majestic Amusement Company. Mr.
Saperstein has sued to recover $40 a week
salary over a period of eleven weeks, and
also 10 per cent, of the profits of the Rose
Theatre for that period. The defendant
claimed that there had been no contract, but
that an agreement between the two parties
had been violated by Mr. Saperstein throu.'-h
absenting himself from the theatre for a pe-
riod of two or three weeks, when,
he was in New York City.
it is said.
MILWAUKEE SUNDAY AGITATION
"Moving Picture Sunday" is being at-
tacked in a report made to the Milwaukee
Presbytery by a committee of three ap-
pointed to investigate Sabbath observances.
This report discourages the thought of a
"Moving Picture Sunday" and urges church
attendance. It has been placed in printed
form and is being circulated throughout the
Milwaukee Presbytery, which includes
thirty-five churches in Milwaukee and sur-
rounding Wisconsin cities. "Surely our age
has little need of one more day for amuse-
ment," the Rev. C. A. Carriel.
Canadian Music Tax Issue
Reopened; Showmen to Combine
JUST when Canadian exhibitors were
settling back with the idea that they
would not be further disturbed by legis-
lative activities providing for the imposi-
tion of royalties on music played in their
theatres, announcement was made on Decem-
ber 4 that the Canadian House of Commons
would again consider the Canadian Copy-
right Bill at its session which opens January
7. This means that the issue is again opened
and that the proprietors of cinemas in the
Dominion will be called upon to protect their
interests.
The copyright bill, which has been placed
on the order paper for the new Parliament
at the request of Leon J. Ladner, Conserva-
tive member for Vancouver, B. C, was al-
lowed to slide at the last session when the
report of the copyright committee brought
in its report late in June In the meantime.
however, the Canadian Performing Right
Society, Ltd., a branch of the English society,
has been established with headquarters at
Toronto, Ontario, to insure the proposed
collection of royalties from all Canadian
theatres using copyrighted music. This
society recently made overtures to the
Society of Authors and Composers in the
United States to bind the situation in the
American republic.
At the same time, however, the Musical
Amusement Association has hecn formed in
Canada, with headquarters also at Toronto,
to protect the interests of exhibitors, the-
atrical producers and others and to fight the
Performing Right Society. The M. P. T. O.
of Canada has also taken sides in the matter,
having endorsed the stand of the Musical
Amusement Association at a recent meet-
ing of the M.P.T.O. in Canada.
756
MOVING PICTURE WORLD
December 26, 1925
Producer's Dist. Corp. Announces Releases
For First Half of Coming Year's Program
THE line-up of Producers Distributing
Corporation for the first half of 1926
will consist of twentj'-three high class
attractions, according to an official announce-
ment from John C. Flinn, vice-president and
general manager, who makes public an im-
pressive list of attractions for release between
January 1st. and June 3Gth, 1926.
Eight from DeMille
The schedule as now arranged calls for
eight productions from the Cecil DeMille
Studio including the DeMille personally di-
rected production "The Volga Boatman,"
twelve productions from the Metropolitan
Studios including two specials from A. H.
Sebastian and one Renaud Hoffman; two
productions from Marshall Neilan, and one
big comedy feature from Al. Christie.
The list of titles include adaptions from
seven big stage plays, twelve from novels
and magazine stories, and four original screen
vehicles by well known scenarists.
Two Julian Productions
Cecil DeMille will contribute two Rupert
Julian productions in "Three Faces East"
and "Silence;" two Paul Sloane productions
in "Made for Love" and "Eve's Leaves;" one
Alan Hale production "Braveheart;" one
William K. Howard production "Red Dice;"
and his own personally directed offering "The
Volga Boatman." One other production,
"Bachelor's Brides" will star Rod La Rocque.
Rod La Rocque will be starred in "Brave-
heart" an adaption of the William DeMille
stage play "Strongheart" and "Red Dice"
from the Octavus Roy Cohen story "The
Iron Chalice." In "Braveheart" the star
will be supported' by Lillian Rich, Robert
Edeson, T3'rone Power and Jean Acker. In
"Red Dice," Margarite De La Motte will be
his leading lady supported by an all star cast.
Leatrice Joy will be starred in "Made for
Love," supported by Edmund Burns and in
"Eve's Leaves" with Clive Brook and
Rockcliffe Fellowes. "Made for Love" is
an original story by Garrett Fort and "Eve's
Leaves" will be an adaptation from the suc-
cesful stage play by Harry Chapman Ford.
Strong Cast in "Three Faces East"
"Three Faces East," adapted from the
sensational war time secret service play by
Anthony Paul Kelly, will have Jetta Gou-
dal, Robert Ames, Henry B. Walthall and
Clive Brook in the feattjred roles. While
"Silence" an adaptation of Max Marcin's
celebrated stage play, will have H. B. War-
ner in the role he made famous behind the
footlights.
Cecil B. DeMille's personally directed
production "The Volga Boatman" is from
the story by Konrad Bercovici. William
Boyd, who scored a decided personal tri-
umph in "The Road to Yesterday" will be
featured in the title role supported by Elinor
Fair, Robert Edeson, Theodore Kosloff,
Julia Faye, Victor Varconi, Rosa Rudami
and Arthur Rankin.
"The Volga Boatman" deals in a dramati-
cally colorful manner with the social up-
heaval in Riissia following the revolution.
The screen treatment was prepared by Le-
nore J. Coffee and Arthur Miller is now in
charge of the camera work. Adrian designed
the costumes from sketches drawn by the
celebrated artist Dan Sayre Groesbeck.
Productions from Metropolitan
The Metropolitan offerings, to be pre-
sented by John C. Flinn, include "Steel Pre-
ferred," directed by James V. Hogan,
"Rocking Moon," a George Melford produc-
tion, "The Million Dollar Handicap," di-
rected by Scott Sidney, "Paris at Midnight,"
a Frances Marion production directed by E.
Mason Hopper, "The Danger Girl," "For-
bidden Waters," and "The Dice Woman"' to
be directed by Edward Dillon, "Whispering
Smith" and "Shipwrecked," the directors of
which have not yet been decided upon.
"Steel Preferred," the first of the Metro-
politans is a melodramatic and spectacular
romance of the mighty steel mills adapted
from Herschel Hall's "Wally Gay" stories
STARS AND HEADL[\ lu., FRODUCIiRS' DISTRIBUTING CORPORATION'S 1926 PROGRAM together
To/V/i one of the many coined y touches' in "Steel Preferred." Left to right: William Boyd, Edward Burns. Priscilla Dean,
L'-jfricc Joy, Rod La Rocque, CIItc Brook. Jetta Goudal, Lilyan Tashnian, Marguerite De La Rocque. and Vera Reynolds.
December 26, 1925
MOVING PICTURE WORLD
7S7
THIS IS SOMETHING ELSE AGAIN in the way of li'estcrns, and Buck Jones, the popular Fox star, is just the chap to
take full advantage of his role in "The Desert's Price," written for the screen by Clmrles Darnton from the novel by William
MacLeod Raine. Montagu Love is the "heavy," and W. S. Van Dyck directed.
published in the Saturday Evening Post.
William Boyd and Vera Reynolds are fea-
tured in the production with a great cast
headed by Hobart Bosworth, Charles Mur-
ray, Nigel Barrie, Helene Sullivan, William
V. Mong and Walter Long.
"Rocking Moon" from the flowery, sum-
mer time story of Alaska by Barrett Will-
oughI)y, will have Lilyan Fashman and John
Bowers in the featured roles with Rock-
cliffe Fellows, Laska Winters, Luke Cos-
grave and Eugene Pallette prominent in the
supporting cast.
"Paris at Midnight," Frances Marion's sec-
ond offering as a producer, is a dramatic
etching of the humor and pathos of the sup-
erficially gay French capital, adapted from
Balzac's great storj' "Pare Goriot."
"The Million Dollar Handican" is a story
of the American turf adapted from W. A.
Eraser's novel, "Thoroughbreds." Vera Rey-
nolds will be featured at the head of a re-
markably strong cast that includes Edmund
Burns, Ralph Lewis, Ward Crane, Tom Wil-
son, Clarence Burton, Danny Hoy, Rosa
Gore, Walter Emerson and a bevy of beau-
ties borowed from the CViristie studio.
"The Danger Girl" adapted from "'I'he
Bride" by George Middleton and Stuart Oli-
vier, a ..society melodrama with its locale in
New York City, will star Priscilla Dean with
John Bowers in the featured role. Cissy
Fitzgerald, Arthur Hoyt, William f4uniph-
rey, Clarence Burton, Edwiri Connolly and
Gustav Von Seyffertitz will be seen in prom-
inent iiarts.
Priscilla Dean will also be starred in "For-
bidden Waters " by Percy Heath, and "The
Dice Woman" by Welford Beaton, two
screen vehicles especially 'uiled for displays
of the fiery, dramatic type of the star.
"Shipwrecked" will be a spectacular melo-
drama of the high seas, adapted from the
thrilling stage play "The Storm" by Langdon
McCorniick. "Whispering Smith" will be a
railroad drama adapted from the novel by
Frank Spearman. The star, director and
cast for these two productions have not yet
been selected.
"Fifth Avenue," a dramatization of the
human side of New York's famous thorough-
fare, suggested by Arthur Stringer's story
in The Saturday Evening Post, will have
Marguerite De La Motte and Allan Forrest
in the featured roles with such screen favor-
ities as Louise Dresser, William V. Mong, Lu-
cille Lee Stewart, Flora Finch, Lillian Lang-
don, Anna May Wong, Crawford Kent, Jose-
phine Norman and Sally Long in the sup-
porting cast.
A. H. Sebastian will present "The Prince
of Pilsen," adapted from the famous musical
comedy success of the same title by Frank
Pixley and Gustav Luders. Anita Stewart
has already been signed for a leading role in
this big feature and it is expected that the se-
lection of the other leading players will be
made within the next few days.
"Wild Oats Lane," the Marshall Neilan
production will be an elaborate picturization
of Gerald Beaumont's intensely human story,
published as a serial in the Red Book maga-
zine Viola Dana and Robert Agnew will be
seen in the featured roles under Neilan's per-
sonal direction.
"The Unknown Soldier," an inspiring
view of the World War's aftermath, writ-
ten by Dorothy Farnum, will be presented
by Renaud Hoffman, with a cast selected
especially for the dificult characterizations
called for in the story.
Al Christie will contribute another big
feature comedy in "The Champion Lover."
For obvious reasons, no particulars are
given on this subject other than the state-
ment that it will be a super-comedy on a
plane comparable with "Charley's Aunt,"
"Seven Days," "Madam Behave" and the
other Christie features that have preceded
it on the Pro-Dis-Co Program.
A summary of the twenty-three subjects
listed discloses the interesting fact that
Producers Distributing Corporation has
rounded out a program for the first six
months of 1926, that is of the widest possi-
ble diversity in entertainment. In the list
are pictures ranging from farce comedy to
sumptuous spectacles. There are stories of
travel and romance on the high seas, and
the steel rails of the land. There are back-
grounds in Alaska, Russia, France, Ger-
many, England, and every section of
America. Every phase of society; from the
highest to the lowest, is pictured in tones
of humor and pathos, while adventure and
romance are mingled with spectacular
thrills and laugh provoking creations of the
gag men.
'Still
Edward Laemmle Finishes
Alarm" for Universal
Final scenes for "The Still y\larm," Edward
Laenimlc's Universal-Jewel production, have
been made at last after a period of almost six
months.
The picture was completed four months
ago except for fire scenes of a burning apart-
ment house. The apartment house set was
built at the studio, and the director was
ready to ignite it when a production official
decided it should be used first in another pic-
ture.
Before the director finally fired the set,
it had been used for flashes in two other
pictures, and the burning of the four-story
set, when it finally occurred, was quite an
occasion.
Helene Chadwick, William Russell, John T.
Murray, Edna Marian, Richard Travers, Ed-
ward Hearn, Dot Farley and others play
leading roles in "The Still .\larni."
758
MOVING PICTURE WORLD
December 26, 1925
Columbia Completes Plans for New Season;
Many Popular Books and Plays Purchased
Messrs. Joe Brandt, Harry and Jack Cohn,
president, vice-president, and treasurer of Co-
lumbia Pictures Corporation, respectively, is-
sued a statement at a recent meeting of Co-
lumbia franchise holders, held at the New
York headquarters of this organization, which
in eflfect is that plans for the coming year
includes one of the most ambitious programs
yet attempted by an independent producer.
Also a unique arrangement for pleasing dis-
tributors and exhibitors for the coming year's
product has been accomplished, and even a
bigger and better year than 1925-1926 is an-
ticipated. The statement in part is as fol-
lows :
"When purchasing stories for production
and engaging talent, directorial and acting for
picturization of these stories, it behooves the
producer to show as much consideration for
the opinion of the distributors of his pictures
as his own. Distributors have their fingers
on the pulse of the demand the world over
and no producer can go wrong if he listens
to the advice and opinions of his franchise
holders.
"In this belief we have arranged a confer-
ence to be attended by as many of Columbia
franchise holders as is possible, at which, our
plans for the coming year will be discussed,
and advice and opinions listened to and ac-
cepted or given consideration in an effort to,
insofar as possible, arrange our 1926-1927
schedule to fill the demand for the type of
CLAIRE WINDSOR, the beautiful
screen star, is "stunning" in the
Tiffany production, "Souls for
Sables," which exhibitors everywhere
are praising as a box-office attrac-
tion of the first magnitude.
pictures which will please the distributor, ex-
hibitor and public alike."
This year Columbia pictures have won, and
richly earned wide popularity throughout the
world. "Steppin' Out," which is a splendid
comedy, and "The Danger Signal," a thrill-
ing drama, are probably the most successful
productions containing the Columbia brand
has achieved remarkable results wherever
shown. Each and every Columbia production
has been far above the average, and proven
at the box-office that it has been made right,
priced right, and brought in big profits.
To cite a few of the exceptional pictures
turned out by this organization, "Lure of the
Wild" in addition to "Ladies of Leisure" is
now proving its box-office value throiighout
the country. "When Husbands Flirt," one
of the most recent Columbia releases, al-
ready revealed itself another tremendous
success, which will, it is believed, equal "Step-
pin' Out" in popularity. There are many
other productions which can be mentioned,
but as a whole, the Columbia 1925-1926 pro-
gram has established itself as one of excep-
tional merit.
As an example of the type of productions
to be made for the forthcoming year, the of-
ficials of the company have purchased the De
Maupassant play, "Poor Girls." This is the
first of the famous author's works to be pur-
chased and is a fair indication of the splen-
did type of pictures Columbia will produce.
Messrs. Brandt and Cohn have read the
works of many famous authors, and have
bought options on a number of plays and
novels, which, after the franchise holders'
conference, will be purchased or rejected as
so decided, and later announcements will be
made of the number of options taken up and
the names of the famous authors whose works
have been bought.
Jean Hersholt to be
Starred by Universal
Carl Laemmle, president of Universal an-
nounces the elevation of Jean Hersholt,
famous character actor, to stardom. A
series of special productions will go into
preparation immediately for the player.
The first starring vehicle of the star is
an original story by Edward Sedgwick, who
will also direct it. The story is "The Square-
head," a super-sea tale in which the actor
will portray the role of a Swedish sailor.
It is a characterization which is peculiarly
suited to the inimitable talents of Hersholt.
Production on "The Squarehead" is
scheduled to begin next week, when the
company will leave for San Pedro for its
maritime atmosphere. Supporting members
of the cast will shortly be announced.
To Road-Show "Stella Dallas"
In Many Large Cities
Samuel Goldwyn announces plans whereby
the Henry King production, "Stella Dallas,"
will be road-showed in many of the larger
cities.
Mr. Goldwyn has turned the road-showing
of this production over to Theodore Mitch-
ell, who was formerly associated with the
firm of Mitchell & McCarthy, who have suc-
cessfully handled the legitimate showing of
some of the biggest pictures ever produced.
Mr. Mitchell has left for Boston to com-
plete arrangements for the opening of the
first road show at the Colonial Theatre, Jan-
uary 11th, for an extended run.
Following the Boston engagement, shows
will be opened in Chicago and other import-
ant key cities simultaneously.
Frances Marion Preparing
"Calamity Jane" For Screen
Working in conjunction with Harry Carr,
dramatic writer of the Los Angeles Times,
columnist and author, Frances Marion is
now preparing Bret Harte's "Calamity Jane"
for presentation as another one of her Met-
ropolitan productions.
"Calamity Jane" is perhaps one of the few
remaining characters of the early West who
has not been brought before the motion
picture public in a screen story. Her ca-
reer was one of the most colorful of all
the notables who made history during the
days of gold discoveries and land rushes.
And there are none more capable of bring-
ing this character to the screen than Frances
Marion and Harry Carr. Both are what
might be termed veterans in their field of
endeavor. Miss Marion has more than fifty
successful scenarios to her credit, while Carr
is recognized throughout the United States
for his abilify as a journalist, as well as a
critic par excellence.
To Direct Lillian Gish
Irving G. Thalberg, associate studio execu-
tive at the Metro-Goldwyn-Mayer studios, an-
nounced that Victor Seastrom has been
named as director for Lillian Gish in the
screen version of Nathaniel Hawthorne's
"The Scarlet Letter."
Miss Gish at the present time is completing
work on "La Boheme," the film version of the
opera in which John Gilbert has the leading
male role. "The Scarlet Letter" is one of the
greatest classics of literature.
JEAN HERSHOLT in Universal' s
"My Old Dutch" his star part is the
real thing in acting.
December 26* 1925
MOVING PICTURE WORLD
759
Big Schedule of Production Now
In Progress at M-G-M Studios
WITH production activity approaching
its peak at the Metro-Goldwyn-May-
er studios, every director in the big
organization is novi busy either on a pro-
duction or preparing to start within the
next few weeks.
This season's production schedule is the
largest in the history of the big studio,
every play under production or in prepara-
tion being an elaborate future.
Probably never before in the history of
any studio has so much work, and work of
such magnitude, been under way at one time.
Fred Niblo has just completed "Ben Hur,"
with Ramon Novarro in the title role, and
May McAvoy, Carmel Myers, Francis X.
Bushman and other famous players. This
picture marks a monumental task in film
production.
King Vidor is completing "La Boheme,"
starring Lillian Gish, witli John Gilbert, and
at the same time is preparing for "Bardelys
the Magnificent," Rafael Sabatini's cele-
brated novel, which will star John Gilbert.
Monta Bell is directing the Cosmopblitan
production of the Blasco Ibanez novel "The
Torrent," with Ricardo Cortez and Greta
Garbo, a spectacular story of Spain and the
life of an opera star.
Tod Browning is directing Lon Chaney,
with Renee Adoree and a big cast, in "The
Mocking Bird," a Limehouse mystery story
featuring Chaney in a dual role. The story
is an original by Browning.
Sydney Franklin is directing the Cosmo-
politan production "Beverly of Graustark,"
starring Marion Davies, with Antonio Mo-
reno, Roy D'Arcy, George K. Arthur and a
large cast. It is an adaptation of the George
Barr McCutcheon novel.
Edmund Goulding is preparing for his nexi
production.
Hobart Henley has just started directing
"The Auction Block," from the novel by
Rex Beach, with Charles Ray and Eleanor
Boardman.
Robert Z. Leonard is putting finishing
touches on "Dance Madness," a colorful mod-
ern story with Claire Windsor and Conrad
Nagel.
(Continued on following pa^e)
DIRECTORS WHOSE CREATIONS JUSTIFY METRO-GOLDWYN-M AVER'S PRIDE IN "THE QUALITY
FIFTY-TWO" — Reading across, left to right, the top row shows you King Vidor, whose zvork stands out in "The Big Parade";
Fred Niblo, who had entrusted to his able care one of the biggest productions of all time — "Ben Hur"; Victor Seastrom, inter-
nationally known and of late acclaimed a master for his work on "Confessions of a Queen"; John M. Stahl, producer-director,
whose name is akin to "Sterling" on silver; Hobart Henley, favorably known wherever good productions are mentioned. The
second rozv shows, left to right: Monta Bell, of "The Snob" fame, working now on "The Span of Life" ; Tod Browning,
among the top-notchers recently added to Metro-Goldwyn-Mayer's big circle; Jack Conway, another recent recruit, but a director
of established reputation; Edmund Goulding, zvho zvill continue to write as well as direct big films; Archie Mayo, favorably
mentioned when film progressiveness is discussed; Robert Z. Leonard, zvho hardly needs explaining, so frequent has been his
"hit" productions. On the lower row are, in left-to-right order: William Christie Cabanne, the man who makes 'em right, who
assisted in Fred Niblo's "Ben Hur" zuork; Benjamin Christiansen, a celebrated European director; Marcel De Sona, a new
maker of screen successes for the "Quality Fifty-two" ; Al Barach, assistant director to Fred Niblo, now promoted to a mega-
phone of his ozvn, and Mauritz Stiller, a famous Swedi'^h director who has done big things and zvill do greater.
760
MOVING PICTURE WORLD
December 26, 1925
Metro Schedule
(Continued from preceding page)
Victor Seastrom is preparing to direct
Lillian Gish in "The Scarlet Lttter."
Christy Cabanne, who recently directed
Mae Murray in "The Masked Bride," is pre-
paring for the production of "Monte Carlo,"
a European story by Carey Wilson, for
which a lavish production is planned.
Benjamin Christianson is directing "The
Light Eternal," his first picture in America,
with Norma Shearer, Charles Emmet Mack
and Carmel Myers in the principal roles.
Jack Conway is preparing for the produc-
tion of one of the biggest college plays ever
screened, in the adaptation of the stage play
"Brown of Harvard," which made Henr>
Woodruff famous. This picture will be made
largely at Harvard whither director and cast
■will go for the picture, and the selection of
the players is now under way.
Mauritz Stiller, the famous Swedish direc-
tor recently contracted by the M-G-M stu-
dios, is at work on his forthcoming European
story, also scheduled as one of the big feature
releases of the year.
Archie Mayo is preparing to direct "Money
Talks," a modern story by Rupert Hughes,
in which Conrad Nagel and Claire Windsor
will be featured in the principal roles.
Marcel De Sano, newly contracted by the
studios, is preparing for his first Metro-
Goldwyn-Mayer production, the title of
which has not been announced yet.
George Hill, who directed Marion Davies
in "Zander the Great," is now directing
"The Barrier," film adaptation of Rex
Beach's famous novel, with an all-star cast
of such celebrities .as: Norman Kerry,
Lionel Barrymore, Henry B. Walthall, Mer-
celine Day, Mario Carillo and others.
John M. Stahl is preparing to produce
"Toto," the famous French play by Achmeci
Abdullah which was made famous on the
stage by Leo Dietriechstein. Lew Cody has
been selected to play the title role in this
production which should afford him the
greatest opportunity of his career.
With the entire directorial organization
busy, the scenario department is also hum-
ming with activity, as many important
novels, stories and plays have been purchased.
"That's My Baby" MacLean's
Next
"That's My Baby" will be Douglas Mac-
Lean's next comedy. Following his return
from a vacation tour which carried him to
Panama, Cuba, New York and San Fran-
cisco, MacLean announced this title for his
forthcoming comedy with the added infor-
mation that the story is an original developed
ititirely by his story staff.
While in New York recently, the stellar
comedian discussed the story with the home
office executives of Paramount and it re-
ceived the enthusiastic approval of the offi-
cials. Production work is scheduled to
start as soon as the story can be translated
into its final continuity and a cast assembled.
Stage Comedian in Pictures
Fieid's First Starring Picture To Be Based
On "Comic Supplement"
W. C. Fields, stage comedian and the
outstanding hit of D. W. Griffith's "Sally
of the Sawdust" and "That Royle Girl,*
will rank as a screen star in his next effort
for Paramount which is now being prepared
at the Long Island studio, according to
William LeBaron, associate producer.
The production, as yet untitled, is based
on "The Comic Supplement," which J. t*.
McEvoy wrote especially for the talents ol
Fields when the latter was a Ziegfeld star,
and which provided the material for the
actor's part in the most recent edition of
the Follies. The author is noted as a comic
strip artist and as the writer of the stage
play, "The Potters."
Tom J. Geraghty, will write the screen
version which will be filmed in the Long
Island studio and in Florida. The starting
date is February 1.
"Let's Get Married" Title of
Richard Dix's Next Picture
Richard Dix's picture to follow "Woman-
handled" will be "Let's Get Married," from
a story by H. A. Du Sochet, according to
William Le Baron, associate producer in
charge at the Paramount Long Island studio.
Lois Wilson will have the leading feminine
role and Gregory La Cava will direct from
Luther Reed's adaptation. Production will
start the latter part of the month at the As-
toria studio.
Beaudine Back with Warners
William Beaudine is "back home" again.
That is to say, he is back with Warner
Bros, after an absence of more than six
months.
Early this year Beaudine was lent to the
Mary Pickford company to direct "Little
.\nnie Rooney," after which arrangements
were perfected permitting him to remain
and make "Scraps." But henceforth he is
to devote his time and attention to Warner
productions again.
/ ; ^ ) ; .J I , ATION about this two-rccl vvrsion of O. Henry's
"Transients in Arcadia," a IVUliatn Fox success.
December 26, 1925
MOVING PICTURE WORLD
761
Fox Films Produces "Johnstown Flood"
As Thrill Picture for First Run Houses
A THRILL picture, produced to meet the
needs of first run houses, and the first
of its type to be made, is what Fox
Films will offer in "The Johnstown Flood,"
an epic screen story based on the historic
disaster of 1889. The production has just
been completed at a tremendous cost after
months of preliminary work and actual shoot-
ing time.
With its release, Fox promises a thriller
that will step out of the class suitable only for
neighborhood houses. From first to last its
production details have all the finish of the
finest feature. In addition, the plot reaches
one of the most spectacular and costliest cli-
maxes ever filmed.
"The Johnstown Flood" diflfers from pre-
vious pictures of thrill variety in that it does
not depend for its action on stunts or faked
camera eflfects. The story itself has the ad-
vantage of actuality and is built with all the
logic of truth.
A staff of research experts was engaged to
assemble the details of the appalling disaster
that startled the world when on May 31, 1889,
the North Fork Reservoir near Johnstown,
Pennsylvania, broke, carrying death and de-
struction through the Conemaugh Valley.
The thrills disclosed by these authentic rec-
ords have been faithfully reproduced for the
screen story.
To accomplish this the Fox producing
forces constructed an exact replica of Johns-
town and its neighbor cities, Conemaugh and
Cambria. An abandoned dam was rebuilt
and great volumes of water released for the
mammoth climax. An estimate of this tre-
mendous scene can be had from the historic
records of the event, which reveal the fol-
lowing facts:
More than 640,000,000 cubic feet of water
was unleashed when the Reservoir dam burst.
The weight of the water was estimated at
20,000,000 tons. The water fell 450 feet in a
distance of twelve miles.
The uncontrolled currents rushed tree-top
high through a valley 300 feet wide.
Fifteen minutes after the dam gave may
the flood had subsided, having taken a toll of
12,000 lives with 20,000 people injured, three
towns destroyed and $10,000,000 worth of
property wiped out.
To capture these startling facts with the
camera, the Fox organization has spared no
expense. Thousands of extras were em-
ployed in the scenes of heroism, suffering,
miraculous escapes and daring adventures.
"The Johnstown Flood" will have a tre-
mendous advertising value through its title
alone. The disaster is remembered by many
now living and has been recounted to the
younger generation as an event of history.
Against this background has been built the
story of a group of rich land-owners who
controlled the property adjacent to the dam.
These central characters, participating in
the startling event that followed, are being
played by a cast of big box-office names su-
perior to any group of players ever before as-
sembled in a thriller. George O'Brien of
"The Iron Horse" fame leads the line-up,
supported by Florence Gilbert, Janet Gaynor,
Anders Randolf and Paul Nicholson. The
director of "The Johnstown Flood" is Irving
Ciininiings.
Walsh to Direct "What Price Glory" or Fox
RAOUL WALSH has been assigned by
Fox Films to direct the screen version
of "What Price Glory," the stage
drama by Laurence Stallings and Maxwell
Anderson, according to a telegraphich an-
nouncement received from Winfield R. Shee-
han, vice-president and general manager of
the Fox Company, who is now in Hollywood.
Walsh wil report to the Fox lot the first of
January. He is now with Famous Players-
Lasky.
"What Price Glory" was the reigning dra-
matic success of last season in New York
and continued playing to capacity business
until this fall. Because of its powerful situ-
ations, "What Price Glory" became the most
talked about play in the country. The suc-
cess of its New York run is now being dupli-
cated by road companies in every section of
the country.
The plot centers about two hard-fighting
Marines, Captain Flagg and Top Sergeant
Quirt, soldiering these many years and run-
ning afoul of one another periodically, who
came together again somewhere on the front
in France. Each of them has broken the
other in former campaigns. The top sergeant
joins the outfit just as the captain is going on
leave. While the captain is away, the ser-
geant wins the skipper's mademoiselle.
Then both go up to the line and forget
their feud in the dirt of the dugout and the
smash of the daily attacks. The sergeant is
wounded and gets back to the girl first.
When the captain returns with his company,
they drink together and later fight for the
possession of the girl. As the play ends neither
has her, because they have been ordered to
move forward again, with all leaves revoked.
The screen production will be made for
next season.
Bowes Announces Dates of ''Big Parade" in Big Cities
MAJOR EDWARD BOWES on be-
half of Metro-Goldwyn-Mayer, pro-
ducers of King Vidor's picturization
of Laurence Stalling's stirring story, an-
nounces- the opening dates of "The Big Pa-,
rade" in cities outside of New York. Ten
separate organizations will present this
great attraction throughout the United
States and Canada.
"The Big Parade" is scheduled to open
first in Philadelphia at the Aldine Theatre
Dupont to Direct for "U"
E. A. Dupont, one of the foremost film
directors of Europe, has been signed to di-
rect for Universal, it is announced.
Dupont, who has been directing for the
Famous UFA Company of Germany now
affiliated with Universal, has signed a con-
tract to come to Universal City to direct for
a period of three years.
Now only 32 years old, Dupont has a num-
ber of UFA'S best pictures to his credit, in-
cluding such productions as "Whitechapel,"
"The White Peacock," "Alcohol," "The An-
cient Law," and his latest, "Vaudeville,"
starring Eniil Jaiinings, shortly tn be re-
leased in America.
on Thursday, December 24. The second
company will start the Chicago engagv,-
ment at the Garrick Theatre, Sunday, De-
cember 27. The Sounthern Company opens
at the Playhouse, Wilmington, Del., Thurs-
day, December 31. The Detroit engage-
ment will start Sunday, January 3, at the
Shubert-Detroit Theatre. Another com-
pany will be sent through the Middle West,
starting about the middle of January. The
opening in Washington, D. C, is scheduled
for Monday, January 18 at Poll's Theatre.
Another touring unit will be sent to San
Francisco to open at the Curran Theatre,
Monday, January 25. The sixth company
Lou Seiler Is Making
"Bankrupt Honeymoon"
Lou Seiler is iicaring completion on his lat-
est Fox Films Imperial Comedy, "A Bank-
rupt Honeymoon." Harold Goodwin and
Shirley Palmer have the leading roles.
Frank Deal and Harry Dunkinson com-
plete the cast. "A Bankrupt Honeymoon" is
being filmed under the jjcrsonal supervision
of George E. Marshall, Fox comedy cliicf.
will be sent to Boston for an engagement
at the Majestic Theatre, starting Monday,
February 1. Another company opens at
the Auditorium Theature, Baltimore, Md.,
Monday, February 15. The tenth company
will be sent to Pittsl)urgh for the engage-
ment at the Alvin Theatre, starting March
22.
"The Big Parade will play indefinite en-
gagements in the above big cities. Each oi
these separate units presenting the picture
will be complete in every detail. They
will carry their own orchestra and the pre-
sentation will be made exactly as at the
Astor Theatre.
"Flaming Waters" Completed
Editing of "Flaming Waters," an oil melo-
drama produced for F. B. O. by Associated
.Arts Corp., has been completed under the
supervision of Harmon Weight, who directed
the production. Mary Carr, Pauline Garon
and Malcolm M'Gregor are featured in
"Flaming Waters," which is from the pen
of E. Lloyd Sheldon and continuity by Fred
Kennedy Myton. It is slated for late winter
release bv F. B. O.
762
MOVING PICTURE WORLD
December 26, 1925
THE DUKE or CHEVEMX and the t'nncess {Conrad Nagel and Eleanor
Boardman) meet in the Elinor Glyn production — tier latest — "The Only Thing,"
for Metro-Goldwyn-Maycr.
Great Activity in Ranks of
Associated's Field Force
WITH fifteen of the "Triumphant
Thirty" all set for presentation to ex-
hibitors, and with Peggy Hopkins
Joyce in "The Skyrocket" as an offering De
Luxe, Associated Exhibitors, Inc., has become
a beehive of activity, particularly as regards
its force in the field.
These days there is an almost constant
procession of field men into the office of
Sales Manager W. J. Smith. This week saw
the arrival i ntown of Claude Ezell, District
Sales Director for the Southern territory;
Lew Thompson, District Sales Director for
the Central States, and Dan B. Lederman,
District Sales Director covering Minneap-
olis, Omaha, Des Moines, Kansas City, Chi-
cago and several other points.
Claude Ezell, who knows virtually every
exhibitor in the Southern states, says that
exhibitors in his territory are particularly
anxious to know more about "The Sky-
rocket." He says that reports to him from
showmen are to the effect that Peggy Hop-
"Too Much Money" Completed
Final shots for "Too Much Money," the
screen version of Israel Zangwill's stage play
of the same title, were made this week at
First National's New York studios where
John Francis Dillon directed Lewis Stone
and Anna Q. Nilsson in the featured roles.
On completion of filming Dillon and Stone
departed at once for Hollywood. Miss Nils-
son completed her role a week ago and left
for California the next day. The picture
is now in the cutting room and will be re-
leased in the near future.
The cast for this picture includes Stone
and Miss Nilsson, Ann Brody, Derek Glynne,
Dorothy King, Edward Elkas and others.
kins Joyce will prove one of their biggest
drawing cards. After viewing the picture
himself, Mr. Ezell left town, "sold" one hun-
dred per cent, on '^The Skyrocket" as a big
special.
Reports in much the same tenor came from
Mr. Thompson who added that many of the
showmen in his territory are actually anx-
ious to sign the dotted line for "The Tri-
umphant Thirty" and "The Skyrocket." Mr.
Thompson will hold a Division Sales Con-
vention in Cleveland on December 20th. This
will be attended by managers and salesmen
from the Cleveland, Cincinnati, Detroit,
Pittsburgh, St. Louis and Indianapolis.
Shortly after the holidays Mr. Smith will
leave New York on a trip that will embrace
practically every exchange center.
M-G-M Coming Releases
To Release "Soul Mates" and "Don't" the
Latter Part of December
"Soul Mates" and "Don't" have been sched-
uled for release by Metro-Goldwyn-Mayer for
December 20.
"Don't" was directed by Alf Goulding from
a story by Rupert Hughes and numbers
among its cast of principals Sally O'Neil,
John Patrick, James Morrison, Bert Roach,
Estelle Clark, DeWitt Jennings, Buddy Mes-
senger and Ethel Wales.
"Soul Mates" is an Elinor Glyn story
adapted from one of the author's novels. It
was prepared for the screen by Carey Wilson
and directed by Jack Conway. The cast in-
cludes Aileen Pringle and Edmund Lowe in
the two leading roles, supported by Gertrude
Olmstead, Phillips Snialley, Katherine Ben-
nett, Edythe Chapman, Mary Hawes, Lucien
Littlefield and Ned Sparks.
Big F. B. O. Booking
Loew*! Circuit Books Shorts for 154 Playing
Dates
Charles Rosenzwcig, manager of the F.
B. O. New York Exchange, has sold "All
Out," a Standard Fat Men Comedy, featur-
ing "Fat" Karr, "Kewpie" Rose and "Fatty"
Alexander, the three fattest men on the
screen, and "A Peaceful Riot," a Blue Rib-
bon comedy featuring Alice Ardell, to
Loew's Circuit in New York and Brooklyn
to play the Loew houses for 154 days.
Mr. Rosenzweig also contracted for "The
Keeper of the Bees," the F. B. O. picturiza-
tion of Gene Stratton-Porter's famous novel
to play Loew's State, Newark, N. J., for one
week starting December 21st. "The Keep-
er of the Bees" and "The Last Edition"
have also been bought by Loew's State, Buf-
falo, for early showing.
Sonin Takes to the Road
Purchasing Head of M.-G.-M. to Reorganize
Departments
Charles Sonin, head of the Metro-Gold-
wyn Purchasing Department, left Monday
on a trip to various exchanges of the or-
ganization. He will visit Albany, Cleveland,
Detroit, Chicago, Milwaukee, Cincinnati and
Pittsburg before returning to his desk at
1540 Broadway.
The purpose of Mr. Sonin's trip is to re-
organize the poster departments at the ex-
changes and promote the sale of accessories,
both being branches of the business that
he is thoroughly familiar with through many
years of experience.
"Rocking Moon" Completed
Thousands of feet of film shot in Alaska
on Metropolitan's new picture "Rocking
Moon," as well as the interiors filmed in
Hollywood, have gone into the cutting room
for final editing. Lilyan Tashman has
motored to Coronado for a short vacation
after completing the leading role in the pic-
ture. John Bowers, who appeared opposite
Miss Tashman, has begun as leading man in
Priscilla Dean's new picture, "The Danger
Girl."
DORIS KENYON
About whom there's something intrigue-
ing, so patrons say of her First National
releases.
December 26, 1925
MOVING PICTURE WORLD
763
To Handle Gothams Exclusively
In the Chicago Territory
One of the most important independent
€xchange deals this season was completed
this week and which will result in a new
exchange unit coming into being in the Chi-
cago territory. The new distribution office
will be known as the Gotham Pictures Ex-
change and will handle the Gotham Produc-
tions and other releases of Lumas Film
Corporation exclusively.
The principals in this contract are Jerry
Abrams, a popular Chicago film man, until
recently, district manager for Renown Pic-
tures Corporation for the Chicago territory,
and Sam Sax, president of Lumas Film Cor-
poration and Producer of Gotham Produc-
tions.
Mr. Abrams has ample capital and in-
valuable experience to back him in his new
enterprise which will start to function as an
active booking and distribution office on
January 1.
Buys Gotham for Seattle
One of the final links in the chain of
exchanges distributing Gotham Productions
was closed this week by Sam Sax of Lumas
Film Corporation with the signing of con-
tracts covering the distribution of the cur-
rent program of twelve Gotham productions
for .what is known as the Seattle Territory.
The deal was consumated between Lumas
Film Corporation representing the producers
and Al. Rosenberg of DeLuxe Feature Film,
Seattle, Washington.
The contract gives Mr. Rosenberg an ex-
clusive Gotham distribution contract for the
states of Washington, Oregon, Northern
Idaho, Montana and Alaska.
Max Fabian Renews
M-G-M Contract
Max Fabian, well known camera expert,
for some time past under contract to Metro-
Goldwyn-Mayer, has signed a new agreement
with that organization. Fabian recently com-
pleted photographic work on some of the im-
portant scenes in "The Barrier," the Rex
Beach story directed by George Hill, and has
handled the camera on a number of important
M-G-M productions.
NOTHING DRAGGY about this scene from William Fox's screen presentation
of the John Golden play. ''Thinidcr Mountain." with Madge Bellamy.
Washington Newspapers Help
Put Over "Man on the Box"
MARIAN NIXON
In "Sporting Life" Universal gives
her a splendid starring part.
THE recent run of the Warner Bros, at-
traction, Syd Chaplin in "The Man on
the Box" at the Metropolitan Theatre",
in Washington, D. C, was made the occa-
sion for three effective exploitation stunts, the
leading two evening newspapers each spon-
soring one. All were devised by Bert Adler,
who has been engaged by Warner Bros, to
carry on special exploitation campaigns on
four pictures.
The Washington Evening Star, in coopera-
tion with the Crandall Enterprises, gave a
special morning party to 800 boys and girls
from the various orphanages and children's
homes in the District of Columbia. For this
event the Crandalls ofTered the use of the
.\mbassador Theatre and the newspaper
transported tlie youngsters in buses.
Dr. Frank W. Ballou, superintendent of the
District of Columbia schools, gave official
sanction to the event and waived the opera-
tion of the compulsory school attendance act
in these words :
"The character of the entertainment and the
fact that these children so seldom have such
an opportunity prompts the superintendent of
schools to feel that the principals and teach-
ers should give sympathetic cooperation to
the Evening Star in arranging for this party."
The Evening Times carried on a "Man on
Date Books for Exhibitors
F. B. O. has prepared a pocket size leath-
erette covered year date book, which is be-
ing given to exhibitors gratis.
The book lists the national holidays, semi-
national holidays, Sundays, Lent, etc., and
is an unusually handy book made to fit the
pocket, which should prove of inestimable
value to all exhibitors. Requests for these
books to the F. B. O. offices at 1560 Broad-
way will he promptly filled.
the Box" contest. Each afternoon for sev-
eral days it printed a picture of a hansom
cab, with its driver and horse. To form the
face of the driver the eyes of one movie
star had been cut out of a picture and pasted
over the face of another. Contestants — there
were several hundreds of them — were re-
quired to answer two questions daily,
"Whose eyes are they?" and "Whose is the
rest of the face?" and the person identifying
most of the "messographs" received a $50
prize.
There was a taxi war on at the national
capital during the run of the picture and the
Independents took advantage of the situa-
tion by displaying on their cars placards
reading :
Independent Taxi
"The Man on the Box"
Wants to Earn His Living
And Obey the Law
Menjou's Next to Be
"I'll See You Tonight"
Adolphe Mcnjou will star in an original
story by Monte M. Katterjohn, which is
tentatively titled "I'll See You Tonight," to
be directed by Malcolm St. Clair, it was an-
nounced by William Le Baron, associate
producer in charge at the Paramount Long
Island studio.
The director, author and Pierre Ceilings,
who is writing the screen adaptation, came
East for the preparation of this latest Men-
jou vehicle, which is scheduled to go into
production on December 21. The company
will go to Vermont for the small town at-
mosphere and the balance of the picture
will be filmed at the studio. A famous
Broadway night club also figures in the pro-
ceedings.
764
MOVING PICTURE WORLD
December 26, 1925
Griffith to Produce "Sorrows of Satan"
DvV. GRIFFITH is soon to start on
the biggest motion picture he has
• ever attempted. It will be Marie
Corelli's story, "The Sorrows of Satan," and
it will be produced on a scale greater than
"The Birth of a Nation" and "Intolerance."
As tentatively worked out, the story will
be filmed with a number of magnificent spec-
tacles in England. Scenes will also be made
at the Paramount Long Island studio and
in California, according to announcement by
William Lc Baron, Paramount associate pro-
ducer in charge.
It may require from four to six months
to make the picture. Forrest Halsey, who
-wrote the screen versions of "Monsieur
Beaucaire," "Madame Sans Gene;" Herbert
Brenon's present production for Paramount,
"Dancing Mothers," and many others, is pre-
paring the script for this production in col-
laboration with Mr. Griffith.
Representatives of Paramount are now in
England seeking a magnificent country estate
in the Shakespeare country similar to the
one described by Miss Corelli. Tropical
island locations have already been examined,
agents have visited caves in Virginia to study
their pictorial possibilities, and there has been
an engneering estimate made of the possi-
bility of having a yacht pass between two
splitting icebergs as described in one of the
closing chapters of the book.
In so far as mechanical limitations can be
overcome the series of vivid pictures de-
scribed by Miss Corelli will be put on the
screen.
"The Sorrows of Satan" was published in
England in 1895. From the day of its an-
nouncement it was a sensation, because the
authoress states that no copies would be
sent to reviewers and any reviewer wishing
to secure it would have to do so at libraries
or bookstores. As a result, it was received
with denunciatory criticism in many quarters
and was the subject of controversy for years.
It was a tremendous popular success, how-
ever, and has been translated into practically
every language.
Mr. Griffith read it during his earlier days
as a -motion picture director and was struck
with its possibilities. He has wanted to do
it ever since.
"For years I have looked forward to the
time when I might film this story," he said
recently. "While using my own producing
organization I realized that I could not do
it justice. It requires unlimited funds, an
organization world-wide in scope, and tech-
nical equipment such as only the Famous
Players-Lasky Corporation could provide.
"I broached the subject to Mr. Zukor and
Mr. Lasky soon after affiliating with them
several months ago. They both agreed the
story had the elements of a great picture.
The plans have been maturing since. We
are now getting the technical plans per-
fected. I hope to be able to start camera
work during January."
Universal to Make "Star Spangled Banner"
UNIVERSAL plans to make a special
feature entitled "The Star Spangled
Banner," it was announced yesterday
at the Universal Home Office, 730 Fifth Ave-
nue. In the main it will be a dramatic screen
presentation of the colorful incidents which
lead up to the writing of the American Na-
tional Anthem by Francis Scott Key, during
the siege of Fort McHenry, near Baltimore,
in 1814. The picture will go into production
with the least possible delay so that it may
be ready for release before next Indepen-
dence Day, July 4th, 1926.
Universal reports that no pains will be
spared to make this an unusual feature. It
has not yet been determined how long it will
be. The pick of Universal's scenario editors
already are working on the story and script,
and a director soon will be assigned to the
picture. Many scenes of the production will
be filmed in the actual locations in and around
Baltimore, where the events occurred.
George Cochrane, a brother of R. H. and
P. D. Cochrane, Universal officials, and him-
self a director and a member of the Home
Office staflF, is credited with the idea for this
special. He served in France with the Ma-
rine Corps and his realization of the appeal
of such a picture to every American family
prompted his suggestion.
The picture will admit of remarkable stage
presentations and music accompaniment.
First National Production Forces Active
WHEN the holiday season hits Holly-
wood, instead of slackening pace until
the beginning of the new year, First
National Production headquarters will find
activities at the peak.
New stories, books, and plays will be ar-
ranged for production, according to John
McCormick, head of the West Coast units
for that organization.
Colleen Moore will be putting the finish-
ing touches on "Irene," under Alfred E."
Green's direction, and announcement of her
following story will be made within a few
days' time.
Corinne Griffith will be working in pro-
duction on "Mile. Modiste," under Robert
Z. Leonard's direction.
Harry Langdon will be nearing the half
way point in his first feature comedy for
First National.
Edwin Carewe will have begun "Twentieth
Century Unlimited," the story that will fol-
low his recently completed "Joanna" film.
Lambert Hillyer will have started "The
Second Chance" with Anna Q. Nilsson in the
leading feminine role.
The Talmadges, Norma and Constance,
will be well into production with Norma
making "Kiki" under Clarence Brown's di-
rection. Constance's story, although as yet
not announced, will be ready for production
at that time, according to Joseph M. Schenck.
Balboni will be well along with "The
Far Cry" which brings out the combina-
tion of Blanche Sweet and Jack Mulhall
in the leading roles.
Lukan Made District Manager
L. O. Lukan, heretofore manager of the
First National Exchange at Minneapolis, has
been appointed by Ned Marin to the position
of District Manager for the West Coast
territory, with headquarters at San Francisco.
Mr. Lukan will cover the branches located
at San Francisco, Los Angeles, Seattle,
Portland, Denver and Salt Lake City.
The entrance of Mr. Lukan into this im-
portant work is another evidence of the thor-
ough manner in which the First National
offensive is being organized and streng-
thened.
June Mathis will be starting work on Ru-
pert Hughes' "The Patent Leather Kid,"
which is to be one of First National's special
attractions for the forthcoming season.
When Christmas arrives, it will find all
of these units progressing at top speed, with
the First National scenario division, under
the capable guidance of June Mathis, work-
ing on additional stories that are scheduled
for script form.
"SteUa Dallas" in White House
Firrt Production to Be Shown During
Coolidge Administration
To the Samuel Goldwyn-Henry King pro-
duction, "Stella Dallas," goes the honor of be-
ing the first motion picture to be screened
in the White House during the Coolidge Ad-
ministration. Heretofore pictures have been
projected on the President's Yacht "The
Mayflower."
Last Saturday night, while the President
and the members of the Cabinet were at-
tending the Gridiron Dinner, Mrs. Coolidge
entertained the wives of Cabinet Officers at
a special showing of "Stella Dallas," held in
the East Room of the White House.
Arrangements were made through the
Hays organization, upon the request of Mrs.
Coolidge who selected "Stella Dallas" on her
recent trip to New York with the President.
"Stella Dallas" continues to play at the
Apollo Theatre for an indefinite run.
Stop Cheating Yourself
Out of Real Profits—
BOOK
MADE WCHr-PRJU RIGHT- PROFITJ RIGHT
BOOK THEM TODAY!
December 26, 1925
MOVING PICTURE WORLD
765
Fourteen Releases from F. B. O. In January
AN imposing array of fourteen produc-
tions, including seven features and seven
short subjects has been assembled by
F.B.O. for release during January, 1926.
The program is headed by "Flaming Waters,"
an oil melodrama produced for F.B.O. by Asso-
ciated Arts Corporation. Cutting and editing
of the film has been completed under the super-
vision of Harmon Weight, who directed the
production. Mary Carr, Pauline Garon and
Malcolm McGregor are featured in "Flaming
Waters," which comes from the pen of E.
Lloyd Sheldon with continuity by Fred Ken-
nedy Myton. "Flaming Waters" is slated for
January 3 release. "Flaming Waters" is listed
as a Gold Bond production.
On January 10, "Man Rustlin'," an Independ-
ent Pictures Corporation production starring
Bob Custer will be shown. The picture is be-
ing directed by Del Andrews, and Florence Lee,
Jules Cowles, Sam Allen, James Kelly, Pat
Boggs and Howard Fay appear in support of
Custer.
On January 17, the next "Lefty" Flynn
production, as yet untitled, based on the story
by Gerald Beaumont will be released. Jimmy
Gruen and John Gray adapted the story, which
was directed iby Harry Garson. Kathleen
Myers, James Marcus, Adele Farrington, Ray
Ripley, Nigel Barrie, Raymond Turner and
Jerry Murphy appear in support of the story.
The poduction presents the former Yale grid-
iron star in another cop's role, somewhat similar
to those in which he appeared in "High and
Handsome" and "Speed Wild."
The next western starring Tom Tyler,
F.B.O.'s "surprise" western star, will be shown
on January 24. The picture, which is as yet
untitled, presents the handsome western player
in a lively action film, in which Tyler's horse
his dog, and his little buddy, Frankie Darro,
make an inseparable quartet.
January 31 is set for the distribution of
"When Love Grows Cold," a modernized ver-
sion of Laura Jean Libbey's famous novel, in
which Natacha Rambova (Mrs. Rudolph Valen-
tino) is starred.
On January 31 the next Richard Talmadge
production "The Blue Streak" will also be
shown. The story comes from the pen of
James Bell Smith, and is being directed by
Noel Smith, while Louise Lorraine, Charles
Clary, Henry Herbert and Charles Mailes
appear in support of the stunt star.
Seven short subjects are listed for release
during January, National Laugh Month.
The list is headed by "High But Not Hand-
some," No. 9 of "The Adventures of Mazie,"
starring Alberta Vaughn. The series are based
on stories by Nell Martin which appeared
originally in Top Notch Magazine. They are
being adapted by Doris Anderson and directed
by Ralph Ceder. Miss Vaughn is supported by
Larry Kent, Al Cooke, and Kit Guard. "High
But Not Handsome" will be released on Jan-
uary 3.
C'n January 10, "Mummy Love," a Blue
Ribbon comedy starring Alice Ardcll, will be
shown. The Blue Ribbon comedies are being
produced by Joe Rock for Standard Cinema
Corporation and F.B.O. release, and feature a
number of well known comedians in support
of the leading lady.
"The Giraffe's Long Neck," a one reel
novelty from the Bray Studios, will' also be
released on January 10. In this short fea-
ture, Walter Lantz, the artist, acts in con-
junction with the cartoon characters which
he creates.
No. 10 of "The Adventures of Maizie"
titled "Little Andy Looney" will be shown on
January 17, while "In The Air" a two reel
Standard Fat Man comedy, featuring "Fat"
Karr, "Kewpie" Ross and "Fatty" Alexander,
the trio of rotund comedians whose gross
weight equals a ton, will be distributed on
January 24.
The same day will see the release of "Dinky
Doodle At The Studio" a one reel novelty, in
which Dinky Doodle performs new and mis-
chievous stunts in company with his creator,
Walter Lantz.
"A Snitch In Time," No. 11 of "The Adven-
tures of Maizie" will be shown on January 31.
Warners Soon to Start Work on Three More
HARRY M. WARNER, arriving at
Warner Bros. West Coast Studios in
Los Angeles, from New York this
week found the lot a veritable hive of activ-
ity. About thirty productions on the 1925-
26 schedule already have been finished, five
others are nearing completion, and work is
about to start on yet three more.
A new William Beaudine picture, it is an-
nounced, is to feature Patsy Ruth Miller,
John Patrick and Montague Love. The role
to be taken by Patrick is the largest he has
ever had, but is said to be one for which he
is splendidly adapted. The production, which
is yet to receive a title, will be from a scena-
rio by E. T. Lowe, Jr., from an adaptation
by Lowe and Phil Klein.
This will be William Beudine's first pic-
ture since his return to the Warner studios
after an absence of more than six months.
He was lent to the Mary Pickford Company
early this year to direct "Little Annie
Rooney," remaining thereafter to make
"Scraps."
Roy Del Ruth has been named to direct
the picturization of a story by A. C. Lancas-
ter, which bears the temporary title, "The
Grifters." The scenario is by Darryl Francis
Zannuck. The cast, as so far recruited, com-
prises Dolores Costello, Louise Fazenda,
John Harron and Matthew Betz. Roy Del
Ruth but lately finished production work on
"The Man Upstairs," an adaptation of the
Earl Derr Biggers novel, "The Agony Col-
umn." Monte Blue was starred, with Dor-
othy Devore playing opposite him.
The Marie Prevost starring vehicle, "Why
Girls Go Back Home," production work on
which also is soon to start, will be directed
by James Floyd. The story is by Catherine
Brody, and the scenario was written by Sonya
Hovey.
M-G-M Breaks Los Angeles Record
DURING the week of December 7 in
Los Angeles, Metro-Goldwyn-Mayer
broke local exhibition records by hav-
ing four of their productions showing in first
run theatres. Incidentally each one played
to remarkably fine business.
At the Million Dollar Theatre, "The Merry
Widow," co-starring Mae Murray and John
Gilbert, held forth. This production, which
has been consistently breaking records all
over the country and has been for over four
months at the Embassy Theatre, New York,
enjoyed capacity business.
"The Big Parade," hailed by the critics as
the greatest picture ever made and enjoying
turn away business at every showing at the
Astor Theatre, New York, since its sensa-
tional opening a few weeks ago, is doing the
same thing at Grauman's new Egyptian The-
atre in Los Angeles. This production, to-
gether with John Gilbert, the star, Renee
Adoree in th eleading feminine role and Karl
Dane and Tom O'Brien, who portray unique
character roles, is still the talk of all film-
doni on the Coast.
"His Secretary," Norma Shearer's latest
starring vehicle, played Loew's State Theatre
and both the star and Lew Cody, featured
player, were accorded an enthusiastic recep-
tion and big business.
"Bright Lights," with Charles Ray and
Pauline Starke, was at the Criterion where
excellent business also ruled throughout the
week.
A fifth Metro-Goldwyn-Maycr production,
"Exchange of Wives," with Eleanor Board-
man, Lew Cody and Renee Adoree, was pre-
sented at the Washington Boulevard, not a
first run house but one of the largest of the
neighborhood houses and played to business
that excelled expectations.
M-G-M Exchange
Changes Location
The Des Moines Exchange of Metro-
Goldwyn-Mayer, under the management of
W. E. Banford, has moved from its old quar-
ters. West 8th street, to 1111 High street,
where business is already going on.
You Can't Bunk The Public—
It Knows What It Wants
Are What They
Want and Like
BOOK THEM TODAY!
766
MOVING PICTURE WORLD
December 26. 1925
Unit Production System Established
At First National Eastern Studios
RICHARD A. ROWLAND, general
manager of First National Pictures,
Inc., announces a new policy to be
put in force at the Eastern Studios with a
view to reaping the fullest benefit from the
unit system in production.
Under the new arrangement. Earl Hud-
son will manage four production units and
Al Rockett four production units, whereas
Ray Rockett, brother of Al and co-producer
of "Abraham Lincoln," will be business inan-
ager at the Studios, a post held for some
time by Al Rockett.
In announcing the new plan of produc-
tion activity, Mr. Rowland said that it is
in accord with the ideas he has been put-
ting into operation for some time, whereby
First National may profit by the efforts of
individual producers. According to Mr.
Rowland, the last few years have shown
conclusively that the best results may be
obtained through the unit system of produc-
tion rather than the older method of studio
work which tended to curb the genius and
originality of individual producers and au-
thors. It is his opinion that units should
be relatively small so that the producer can
concentrate and specialize on his pictures.
Mr. Rowland pointed out that for some
time past, the product of First National has
been about equally divided between the out-
put of the First National organization and
that of independent producers releasing
through the distribution channels of the
company. The present plan is in effect, a
furtherance of this policy which has been
found so highly successful.
"Every picture needs individual attention,"
said Mr. Rowland, "and in order to give the
best that is in him, a producer must have
the opportunity to concentrate on the pro-
duction immediately in hand. Our best pic-
tures have been made in this way in the
past, and it will be more than ever the case
in the future now that every picture re-
leased must, in reality, be of 'special'
calibre.
"The day of the machine-made photoplay
is past."
Earl Hudson, who came from the Coast
in October, 1924, has shared in the respon-
sibility for many of the most successful
First National productions including such
box office winners as "Flaming Youth" and
"The Lost World." It is figured that under
the present plan, he will find fuller scope
for his unusual creative and executive abil-
ities.
Al Rockett's outstanding accomplishment
in the motion picture field is "Abraham Lin-
coln," produced with his brother and recent-
ly awarded the Photoplay Magazine Gold
IMedal as the best picture of 1924. Mr. Rock-
ett came from the Coast to act as assistant
to Mr. Rowland and for several months past
has been business manager at the Eastern
Studios in association with Mr. Hudson.
Ray Rockett, the new business manager,
has worked in close contact with his brother
in all their picture activities, and has a thor-
ough knowledge of the production end of
the business.
Kyne in Hollywood
To Work on New Fox Pictures — First of
Kyne-Fox Productions Completed
Peter B. Kyne, rated as one of America's
gtreatest creators of fiction, has arrived in
Hollywood to begin work on one of four
original stories to be made for Fox Films.
It is "Rustling for Cupid," which will be
directed by John Ford, maker of "The Iron
Horse" and "3 Bad Men."
The first of the Kyne-Fox pictures has been
completed. It is "The Golden Strain." This
was directed by \'ictor Schertzinger with
Kenneth Harlan and Madge Bellamy in the
featured roles. Most of the picture was taken
at Fort Huachuca, Arizona, where the action
of the story takes place.
Mr. Kyne and Mr. Ford are hard at work
on the script of "Rustling for Cupid" and it
is expected that the picture will go into pro-
duction in a couple of weeks. The cast has
not been decided upon. The two other Kyne
stories which Fox Films will put on the
screen have not been named.
In connection with Mr. Kyne's arrival at
the Fox West Coast Studios, it might be
mentioned that the first print of "The Golden
Strain" has just arrived at the Fox Home Of-
fice in New York and at the first pre-view
for the officials and publicity staff it stood
the acid test by measuring up to expectations
which were "quite some."
Hallor Engaged for "Red Dice"
Ray Hallor, who played the lead with Con-
stance Talmadge in "Learning to Love," and
the lead in "The Last Edition," under Emory
Johnson's direction, is announced by DeMille
as the newest addition to the brilliant cast
who will support La Rocque in "Red Dice."
William Howard will direct the produc-
tion.
GO-GETTERS OF FIRST NATIONAL'S EASTERN STUDIO— You knozu
them all by name and reputation; but, in case you haven't met them, they are: Earl
J. Hudson (left), head of four production units; Al Rockett (right), also heading
four production units; Ray Rockett (center), business manager of the busy
East Coast activities.
Big Universal Release
"The Still Alarm" Set For Eearly Release
By Carl Laemmie
Carl Laemmie, president of Universal is
enthusiastic over "The Still Alarm," which
he has ordered booked for an early release.
"The Still Alarm" is a screen adaptation of
the famous old stage play of the same name.
Beginning in the days of the horse-drawn
fire-fighting apparatus, it gradually becomes
modernized and finishes with the present
motorized fire department.
"It is without a doubt the greatest fire
picture I have ever seen," was Laemmle's
comment after viewing the spectacular pro-
duction. "It is the only fire picture with
two smashing fire scenes in it. 'The Still
••Marm' is a hundred times as big as the im-
mortal stage melodrama. It has everything
about a big fire that thrills — galloping
horses, roaring motors, crumbling buildings
and heroic rescues. Through it all runs
tender romance and excellent comedy."
"The Still Alarm" was directed by Ed-
ward Laemmie. Among the players are
Helene Chadwick, William Russell, Richard
C. Travers, John T. Murray, Edna Marian
and Edward Hearn.
It is expected that "The Still Alarm" will
be put out as one of Universal's early 1926
releases. It formerly was scheduled for June.
Will Retain Original Title
Fox Films has decided to present the
screen version of Dorothy Brandon's stage
play, "The Outsider," under its original title,
instead of "Daybreak" as first announced.
Lou Tellegen is playing the role of the healer
and Jacqueline Logan is the dancer. Roy
.Atwell and Walter Pidgeon have the other
principal roles. The picture is scheduled for
January 17. Rowland V. Lee is directing.
"The Road to Glory"
Is Title of Hawks Picture
Fox Films has decided to call the picture
Howard Hawkes is directing, with May
McAvoy in the leading feminine role, "The
Road to Glory."
Mr. Hawkes wrote the story himself and
the picture is already well along in produc-
tion under the working title "The Chariot of
the Gods."
Leslie Fenton has the leading male role
opposite Miss McAvoy and Ford Sterling ap-
pears as her father. RocklifTe Fellows is the
villain. Milla Davenport and John Mac-
Sweeney have the other principal roles.
Hank, the dog, also has an important part
in the drama.
December 26. 1925 MOVING PICTURE WORLD
767
NATACHA RAMBOVA {MRS. RUDOLPH VALENTINO) docs some striking -a'ork in F. B. O.'s "When Love Grow^
Cold" — striking the popular fancf, putting in the punch that u'ill make her ivork a hit zvhen she lands on your screen..
Women Democrats Indorse
Goldwyn's "Stella Dallas"
Members of the Women's National Demo-
crat Club, organized to stimulate interest
in "better motion pictures" have selected
Samuel Goldwyn's "Stella Dallas," which is
now doing capacity business at the Apollo
theatre. New York, where it has been booked
for an indefinite run, as the first motion
picture to receive their co-operation.
Lillian R. Sire is the president. Miss
Amelia Summerville is vice-president and
the advisory board is composed of Robert
C. Pell, David H. Knott, Herbert C. Pell,
Jr., Irwin Untermyer, George A. Garden
and George W. Simpson.
Editing "Hands Up!"
Final editing of "Hands Up I" the largest
production starring Raymond Griffith yet
filmed by Paramount is progressing under
the hands of Tay Malarkey with Clarence
Badger, who directed this Civil War-Far
West comedy, supervising the work.
Hundreds of persons were used in the cast
of "Hands Up I" One location trip to the
Mojave "Desert kept Griffith, Marion Nixon,
Virginia Lee Corbin, Montagu Love, Mack
Swain and the other principals away from
the studio for a month.
"Hands Up I" which introduces Griffith as
a Confederate spy, was written by Monty
Brir^
Dix and La Cava Are
Editing "Womanhandled"
Richard Dix's latest screen eflfort "Woman-
handled" is in the cutting room at the Para-
mount Long Island studio, where the star
is aiding Gregory La Cava, the director, with
cutting and editing.
The picture was made from Luther Reed's
adaptation of a Saturday Evening Post story
by Arthur Stringer, who was also the author
of "Manhandled." Dix, Esther Ralston, Olive
Tell, Edmund Breese, Margaret Morris,
Tammany Young and the supporting cast
spent 10 weeks in Texas filming ranch and
cattle stampede scenes. The balance of the
film was made at the Westchester-Biltmore
Country Club and the Long Island studio.
In "Womanhandled" Dix will be seen as a
champion polo player, a fashionable New
Yorker whose love for Esther Ralston impels
him to go West and become a hero of the
untamed lands to approximate her ideal of
what a hero should be.
Writing for Tom Mix
Adela Rogers St. Johns, well known screen
and magazine writer, is preparing an original
story for Tom Mix, Fox Films' western star.
The author and the modern Buffalo Bill
have been in frequent conference on the
story and have come to a final decision on
the plot, although the tale is as yet un-
named.
F. B. O. Western Stars Bus3r
F. B. O.'s Western stars are burning up
the hours at the company's West coast stu-
dios.
Fred Thomson, F. B. O. topnotcher and"
his famous horse, Silver King, are at work
in Howard Gifton's story "The Tough Guy."'
Dave Kirkland is directing.
Bob Custer is filming "Man Rustlin' " witb
Del Andrews handling the megaphone.
Tom Tyler is working on a story by F. A.
E. Pine. Bob De Lacey is the director.
F. B. O.'s western stars arc operating on'
a well planned schedule with Thomson sup-
plying several big features, Tyler eight and
Custer eight.
Fox News Cameramen's
College Meets; Read Paper
Vivid descriptions of his experiences on a
tour of the countries bordering the Mediter-
ranean were given by Ben Miggins, staff
cameraman for Fox News and Fox Varieties,
in a talk at the second meeting of the Fox
News Cameramen's College on December 2.
He touched Italy, Egypt, Arabia, Syria,
Turkey, Greece and the Canary Islands.
A paper on "A New Camera for News
Screen Cinematographers," written by J. H.
McNabb, president of the Bell and Howell
Company, was read by Harry Lott, New
York representative of the company. Tru-
man H. Talley, director in chief of Fox
News, presided.
768
MOVING PICTURE WORLD
December 26, 1925
Universal's Productions for Next Season
To Be Known as "The Golden Rule List"
UNIVERSAL'S 1926-1927 product will be
known as "The Golden Rule List,"
it was announced at the Universal
home office. This list, which will follow the
Second White List, and will be scheduled for
release beginning in August, 1926, will in-
clude thirty Jewel productions. Some of these
already are in production.
The Golden Rule List takes its keynote
from the Will H. Hays' speech delivered be-
fore the Ohio M. P. T. O., in convention at
Columbus this week, in which Hays pleaded
for better feeling and co-operation between
producers and exhibitors. The Universal pic-
ture policy has always been "live and let
live" and during the past two seasons Carl
Laemmle has emphasized his friendly-hand
attitude toward exhibitors by accentuating a
policy of "white pictures and white treat-
ment."
The past two season's Universal pictures
have been known as "The White List," and
the Second White List. The Golden Rule
List follows out this idea and enlarges upon
it. The Scriptural Golden Rule:
DO UNTO OTHERS AS YOU WOULD
HAVE THEM DO UNTO YOU will be
printed on each Golden Rule List contract,
and its spirit will be carried out by Univer-
sal representatives. Universal asserts.
R. H. Cochrane, vice-president of Univer-
sal, gives due credit to the Hays' speech for
Universal's new product slogan.
"For a week or so before Mr. Laemmle's
departure for Europe, he gave much thought
to a title for our 1926-1927 product," said
Cochrane. "It was desired to get a name
which would carry the full significance of
Universal's white pictures and white treat-
ment policy, and go further to emphasize Mr.
Laemmle's friendly-hand attitude towards ex-
hibitors.
"When I read Mr. Hays' Columbus speech
I immediately sent a radiogram to Mr.
Laemmle, suggesting that the Golden Rule
idea expounded by Mr. Hays exactly ex-
pressed our attitude. Mr. Laemmle immediate-
ly radioed back — 'Great! Splendid! Call new
product The Golden Rule List. Print Gold-
en Rule on the contracts.' "
The Golden Rule List will include Univer-
sal-Jewel pictures made with such stars as
Reginald Denny, Laura La Plante, Virginia
Valli, House Peters, Pat O'Malley, Louise
Dresser, Hoot Gibson, Mary Philbin, Norman
Kerry, Jean Hersholt and others. They will
be directed by such well known directors as
Harry Pollard, Svend Gade, Edward
Laemmle, King Baggot, Edward Sedgwick,
William Seiter, Lynn Reynolds and others.
The entire list, although tentatively chosen,
is not definitely set and no complete an-
nouncement will be made at this time, but
the following pictures are sure to be included
"The Love Thrill," by Byron Morgan, as a
Denny Jewel ; "Poker Faces," as a Harry
Pollard Production, with Edward Everett
Horton ; "The Trail of the Tiger," by Court-
ney Ryley Cooper, all-star picture directed
by Sedgwick ; "Blister Jones," by John Taintei
Foote, all-star, directed by King Baggot,
probably with Pat O'Malley featured; "The
Big Gun," by Richard Barry, directed by Ed-
ward Sedgwick; "This Way Out," by Freder-
ick Isham; "Cap Fallon," by John Morosco;
"The Whole Town's Talking," by Anita Loos
and John Emerson ; "Too Many Cooks," a
play by Frank Craven, for Reginald Denny ;
"The Yukon Trail," by William McLeod
Raine, with House Peters; "The Quest of
Joan," by James Oliver Curwood, with House
Peters, directed by Lynn Reynolds ; Laura
La Plante in "Brides Will Be Brides," by Lu-
cille Van Slyke ; the same star in "A Savage
in Silks," by Winifred Eatron Reeve; Hoot
Gibson in "Cow Jerry," by Arthur Stringer,
directed by Lynn Reynolds; Mary Philbin in
"The Rosary," by Florence Barclay, directed
by Svend Gade ; and Jean Hersholt in "The
Old Soak," by Don Marquis.
"Nervous Wreck" Is Christie Special
^HE NERVOUS WRECK" will be
an Al Christie special for next sea-
son's schedule of releases and will
be produced some time this coming Spring,
according to an announcement from the
Christie Film Company.
Owing to the long preparation necessary
for the transferring of "The Nervous Wreck"
to the screen and the necessity of casting the
production carefully, filming will not be un-
dertaken at once but will be done in time to
release the production next fall as a big spe-
cial heading the Christie feature program for
the season of 1926-7.
It will be remembered that "The Nervous
Wreck" was one of the catchiest stage plays
produced in recent years. The hilarious com-
edy produced by the situation of the hero, a
big pill taker from' Philadelphia, who goes
out to Arizona to die in peace, there meeting
with prodigious he-man adventures, registered
so well on the stage that the play ran for a
solid year at the Sam Harris Theatre in New
York and for almost the same period at the
Majestic Theatre in Los Angeles. At the
present time road companies are doing big
business with the play throughout the United
States and abroad and an enormous number
of stock rights have been sold.
The story of "The Nervous Wreck" in its
book form has been republished by Grosset
and Dunlap and its current sales have
reached huge figures. All of which points to
great expectations from the film version by
the Christie organization.
At the present time F. McGrew Willis of
the Christie scenario staflf is preparing a ten-
tative screen treatment of the Owen Davis
play. Willis did the adaptation last year of
"Charley's Aunt" for Al Christie and has re-
cently been assisting in the preparation of
other Christie pictures and "The Million Dol-
lar Handicap" from the novel "Thorough-
breds" for Metropolitan Pictures.
Al Christie states that a thorough search of
the industry is now being made for the most
likely candidate to play the feature role of
"The Nervous Wreck."
Janet Gaynor, Fox Player, Is Wampas Star
ANEW star now shines on the Fox
Films lot. She is Janet Gaynor, de-
lightful young screen personality
chosen by the Western Association of Mo-
tion Picture Advertising, or the Wampas,
as one of the thirteen baby stars. She por-
trays the role of Ann Burger in Fox Films'
realistic production of one of the world's
most appealing calamities, "The Johnstown
Flood."
Miss Gaynor has not "been due to arrive"
at all. In fact, her screen experience is not of
great length. It is only a short time ago that
the fine little actress appeared for the first
time in front of the clicking camera for a sal-
ary unbelievably small. Her fate seemed no
different from that of hundreds of young girls
who trek to Hollywood to win immortal fame
"in the movies." True, she possibly had no
chance to bring forth her masterful command
of emotion.
To Aid Samuel Goldwyn
Joseph Hergesheimer, novelist, has arrived
in Hollywood to collaborate with the Samuel
Goldwyn organization in the writing of an
original story for the screen.
While nothing definite has yet been decided
upon, it is understood that an exotic love
drama is to be written by the author from
an out-of-the-ordinary conception of his
own, and from ideas suggested by Henry
King, director, and Frances Marion, scenario
writer.
When Director Irving Cummings set to
work casting the various role in "The Johns-
town Flood," it was agreed by Fox Films ex-
ecutives that a new face would grace the part
of Ann Burger. Applicants from Hollywood
came by the hundreds. Tests were made,
viewed and more tests filmed. Then came
Miss Gaynor.
When the director completed the test of
the actress, he moved as if by magic, neglect-
ing to finish testing others who stood waiting.
The test was hurriedly developed and
printed for exhibition of Winfield R. Shec-
han, general manager of Fox Films. Miss
Gaynor was at once signed to a long term
contract with the prospect of becoming one
of the chosen few to glisten brightly in the
films.
December 26, 1925
MOVING PICTURE WORLD
769
*Taugh Month"
Material
By Charles Edward Hastings
"We Have No Argument Against Features,"
P. A. Parsons Tells Philadelphia Showmen
to inaugurate January, 1926, as Laugh Month.
"Now there is something in the very
thought of Laugh Month that appeals to
everybody. Other movements of the sort
have sounded selfish. 'Buy an apple a day
during December,' 'This is diamond week,
buy one,' 'Have you had your iron today?'
• — all these have a selfish sound, since there
is the direct appeal to buy something. On
the face of them some one profits. In this
thought of Laugh Month, no one is directly
invited to spend money; but you theatre men
are going to be the ones to get the most bene-
fit because you are the best organized of all
businesses to tie up to it and supply the
laughter which means dollars to you and sat-
isfaction and word-of-mouth advertising from
the public.
"Laugh Month is a big proposition. It is
wide in scope. The book publisher with hu-
morous books, the newspaper with its comic
strip, the legitimate theatre with its comedy
— all can profit by it and many will. They
are welcome. The more they advertise Laugh
Month and mention it, even though in con-
nection with their own product, the more
you men will benefit. When big newspapers
like the New York World and the Chicago
Tribune give Laugh Month a play as they
are doing, you may know that the idea is
good.
Amazing Reception
"The reception of the idea has been really
amazing. Approval has been general. The
comic strip men have taken to it wholeheart-
edly. Columnists are mentioning it. So far
as the committee can, in the time at its dis-
posal, it is getting to the newspaper and mag-
azine men who can help us in getting over
the idea, and they have been most generous
in their approval and their support. We have
made the breach in the dam, and the flood
which is breaking through is going to sweep
over the country. Unless all signs fail many
persons to whom laughter is a stranger are
going to get the habit during January. We
may assume that having found laughter so
good they will make it a point to get their
weekly dozen of laughs in your theatres dur-
ing the rest of the year.
"The benefits of Laugh Month can only
come to those who go after them. The ex-
hibitor who sits back expecting that Laugh
Month is going to do it all for him is going
to be disappointed. What good will it do
WE have no argument against features. They are necessary. But so is
the short subject necessary."
Thus P. A. Parsons, Advertising Director of Pathe Exchanges, Inc.,
■drove home his argument in favor of greater recognition of the short feature
in his address, on Friday, December 11, before a meeting of exhibitors in the
Philadelphia territory, called at the invitation of Frank Buhler, Managing
Director of the many theatres in the chain of the Stanley Company of America,
Inc. .Mr. Parsons "explained" NATIONAL LAUGH MONTH.
"Our argument," Mr. Parsons contended, "is against the unfairness of a
practice that over-emphasizes the feature to the point of exclusion of mention
of the short subject."
In part, Mr. Parsons said:
"The day of the short subject is here.
"One of the trade papers said the other
day that the short subject has come back.
As a matter of fact it has never been away,
in the affections of the public, particularly
among the juveniles, who undoubtedly prefer
the short comedy to any other branch of
product.
"I predict with confidence that 1926 will be
the greatest year for comedies this business
has yet seen, and that the backbone of the
comedy entertainment during the year will be
the big little two-reel comedy.
What It's All About
"We have no argument against features.
They are necessary. But so is the short sub-
ject necessary. Exhibitors, even those who
have been devoting their entire advertising
space to their feature, have recognized the
importance of the short subject by selecting
'balanced programs' in which the short sub-
ject has an important place. Our argument
is against the unfairness of a practice that
over-emphasizes the feature to the point of
exclusion of the mention of the short subject.
The words 'and a comedy,' put down in the
corner of an ad devoted entirely to the fea-
ture is neither giving the comedy a square
deal nor is it encouraging the producer to
improve his comedies. Furthermore, as an ad-
vertising man, I question whether such cas-
ual and insignificant mention has any ad-
vertising .value at all. Why not mention
names and titles, and get the benefit of the
draw they have?
"It was to correct this situation that the
advertising, publicity and exploitation men
connected with those companies concerned
with the distribution of short subjects, togeth-
P. A. PARSONS
er with several men connected with the Short
Subject departments of those companies, met
informally this last spring and discussed ways
and means by which the short subject could
get a fair break, and the advertising men-
tion by exhibitors to which it is entitled.
"These conferences were continued
throughout the summer. As the result of
them the Short Features Advertising Associa-
tion was founded a few weeks ago. The
purpose of this association is to encourage
the advertising of short subjects by exhibit-
ors through proving to them that it is profit-
able.
First Official Act
"The first official act of the association was
770
MOVING PICTURE WORLD
December 26, 1925
him if he has the finest two-reel comedy ever
made, in his theatre, if he doesn't let the
public know he's got it? The well known
words, 'and a comedy,' stuck down in the
corner of his newspaper advertisements won't
do it. The way to capitalize on good two-
reel comedies is to come right and mention
stars, brands and titles.
Advertising the Comedy
"Is the two-reel comedy worth advertising?
It certainly is. Personally, I am of the opin-
ion that the best brands of two-reel comedies
today are actually of better quality than the
average run of features, and by that I do not
mean the so-called 'program' feature. Is as-
sert there has been a bigger advance in the
quality of the better two-reel comedies during
the past two years than is apparent in any
other kind of product. If they are so good,
and you must admit they are, why not let
the public know about them? You men are
showmen. You know the importance of get-
ting the utmost in revenue from your houses.
Why not make use then of the last ounce of
draw you've got in your programs, and take
advantage of the definite popularity of cer-
tain brands of short comedies? Why adver-
tise only part of your show ? Why not ad-
vertise all of it ? .
"The Keith-Albee Vaudeville Circuit does
just that very thing. They advertise every
act on their bills. People don't go to their
houses just to see the headline act but every
act. They pay to see the whole show and
want to see it. This advertising policy of the
Keith-Albee people pays, as their success
shows.
Lloyd and Chaplin, Examples
"Harold Lloyd and Charlie Chaplin starred
in two-reel comedies before they became fea-
ture comedy stars. Did they only become
great after they went into feature comedies?
The history of the business says no. Each
was a big draw as a two-reel comedy star
and if any exhibitor anywhere did not adver-
tise those stars when he played them in short
comedies there's a whole lot of money in the
country that could have been his that didn't
go his way.
"Just remember this, also. The big feature
comedy stars of tomorrow are now playing
in your houses in short comedies. I don't
think any one in this theatre wants to be in
the position at some future time of saying
'Just to think that I played so and so in two-
reelers and never gave him a line of adver-
tising!'
"The situation in this respect is improving.
Advertising by exhibitors on two-reel com-
edies is increasing as the experience of Pathe
proves. Pathe gives to an exhibitor playing
a Pathe comedy a free advertising mat on
that comedy, of a size that can be slipped into
the corner of his regular newspaper ad. For
the first month the average distribution of
those free mats was only 50 per comedy. To-
day, six months later, the number has jumped
to 1,500 and it is still going up. Other com-
edy distributors are having the same experi-
ence."
The Prize Contest
Mr. Parsons then spoke of the Prize Con-
test, and gave the rules and conditions. He
also showed samples of the Laugh Month
posters, banners and pennants.
Stanley B. Waite, manager of the Two-
Reel Department of Pathe, was then intro-
duced and spoke briefly. In part, he said:
"If, by properly presenting attractive pro-
grams in which comedy subjects appear and
properly exploiting such programs the exhib-
itors secure one additional admission per
week from every ten of their regular patrons,
it will mean that Laugh Month nationally
will bring in excess box-office receipts of one
million dollars per week.
"The average weekly attendance at moving
picture theatres is 50,000,000 persons at a
fiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiuiiiiiiiiiii^^^^
I Again First— in
j A New Field I
THE proposal to set aside 1
a month, during which i
^ Short Features would be |
I given special play in Advertising, [
I Publicity and Exploitation, eman- |
I ated from Moving Picture World. J
I From the beginning of the cam- j
I paign, to date, Moving Picture j
I World has thrown its pages open j
I to the National Laugh Month j
I Committee publishing MANY I
I FULL PAGES of helpful mate- I
I rial. i
I It follows that Moving Picture I
I World is squarely back of the f
j "National Laugh Month" cam- j
I paign, and will remztin, through- 1
I out 1926, SQUARELY BACK OF 1
I SHORT FEATURES! j
I Beginning with this issue (and |
I continuing until "National Laugh |
I Month" has passed) Moving Pic- |
I ture World substitutes "Laugh |
I Month" material for its regu- |
I lar short subjects department, in |
I order to permit showmen to turn |
I directly to these pages for the |
I news and exploitation helps on |
I "Laugh Month." |
I Full information regarding |
1 ALL SHORT SUBJECT MAT- |
I TER, will be found in "Laugh i
I Month Material," including i
I short subject reviews and |
I "Straight From the Shoulder, j
I 1
i Since the inauguration of Mov- |
I ing Picture World's enlarged |
1 short subject department, under i
I the heading, "Little Pictures With
I the Big Punch," its development
I has been truly remarkable. Pro-
i dticers and distributors of short
I subjects have taken full advan- |
I tage of this special service. They I
I refer to it as "one of the World's I
I Best Bets." j
I A greater amount of space has |
I been devoted to short subjects in i
I this department since its incep- j
I tion than in any similar depart- |
I ment in any other trade paper. 5
I THE DEPARTMENT IS STILL I
I GROWING. I
g * * * :)c J
1 The exhibitor who gives i
p "Laugh Month" his wholehearted |
Support, Co-operating with the I
Committee 100%, builds business f
? for his theatre. He does some- |
I thing that is positively con- |
I stnictive. |
^i!iiiii!iniiiiiiiiiiiiiiiiiiiiaiiiiiiiinii!iiiiiiiiiiiiiii;iiiiiiiiiiiiiiiiiiiiiiiiiiiii^
conservative estimate, and if one-tenth of
these can be induced, through the exploita-
tion of Laugh Month, to go to one more show
each week, it will mean five million additional
admissions to the theatres of the country.
Figured on an average of 20 cents per admis-
sion, this will mean $1,000,000. You can fig-
I ure for yourselves just what this increased
[ business would amount to for your houses.
I _ "Laugh Month will mean to the exhibitors
I just exactly what they make it mean."
I The meeting was held in the Aldine The-
I atre, attended by one hundred and twenty-
I five managers of the Stanley Theatres and a
I representation of exhibitors of the territory.
I Also present were the managers of the Edu-
I cational, F. B. O., Fox, Pathe and Universal
I local branches, and Charles Henschel, District
I Manager of Pathe.
I Mr. Buhler in the Chair
I Mr. Buhler presided at the meeting, and
I awarded "The Exhibitor" cup to Lou Wil-
I lianis, manager of the Family Theatre, for
j the best exploitation campaign on a short
j subject. Mr. Buhler directed the attention
I of the theatre men to the benefits of "Laugh
I Month" as a means to get additional attend-
I ance throughout January by playing up com-
I edy entertainment. He stated that, to a the-
I atre-man. Laugh Month is a sales proposition.
I It gives him a chance to sell the public a
I form of entertainment that could not help but
1 be beneficial. It gives him a chance to build
I better business by an idea which is a good
I one, and is capable of being made a big
I proposition. Speaking for himself, he added^
I he welcomes a sales proposition such as this.
He said he is for it, and the Stanley Theatres
are for it. He requested particularly the dis-
tributors of short comedies to see to it that
the comedies for Laugh Month, as well as^
every other month, are of a kind that the
whole family can see — such pictures as the
Stanley theatres can show without any em-
barrassment. He assured those present that
the Stanley Co. is committed to the policy of
clean pictures only.
Mr. Parsons was then introduced. He was
followed by Mr. Waite. Mr. Buhler theft
called upon Eli M. ("Emo") Orowitz, associ-
ate editor of "The Exhibitor," the Philadel-
phia "regional." Mr. Orowitz spoke of Laugh
Month as a great idea, urged every exhibitor
in the Quaker City area to get behind it, and
pledged his assistance in getting the idea to-
the public through his radio broadcast chats
every Tuesday night at 10:05 o'clock through
■^'-"tion WIP, in Philadelphia.
Theatres Throughout America
Give Assurance of Their Full
Support of Laugh Month Plany
The exhibitors of the country are solidly
behind the National Laugh Month campaign,
as attested by the veritable avalanche of
replies being received from all over the na-
tion.
During the past week hundreds of letters
have been received by the committee in
charge, assuring wholehearted co-operation
in the movement on the part of theatre-own-
ers and managers.
A partial list of the theatres which have
expressed their readiness to co-operate in the
National Laugh Month movement follows:
The Liberty, Parsons, Kansas; the Best,
Parsons, Kansas; Crystal, Atchison, Kansas;
Royal, Atchison, Kansas; Lynn, Breeneville,
Missouri; Orpheum, Colonial, and the Royal,
at St. Joseph, Missour; Auditorium, Marshall^
Mo.; Star, Nevada, Mo.; De Graw, Brooke-
(Continued on page 774)
December 26, 1925
MOVING PICTURE WORLD
77\
Fox Executive Suggests
Showmen Try Experiment
NATIONAL LAUGH MONTH, to be
observed in motion picture theatres
all over the United States in January,
will afford exhibitors a wonderful oppor-
tunity to test the actual box-office value of
short comedies, according to Fred C. Quim-
by, short subjects sales manager of Fox
Films.
Accordingly he has arranged a series of
all short subject programs, each designed
to give the widest possible range of enter-
tainment, with comedy, of course, as the
■chief factor.
"The National Laugh Month committee
"believes," said Mr. Quimby, "that every
exhibitor should run at least one program
•each week during Laugh Month composed
•of all short subjects, and we feel sure that,
with proper advertising and exploitation, the
experiment will prove a real box-office suc-
■cess. For instance, let us say that the
average picture theatre offers a seven-reel
program. Ordinarily this would include a
five-reel feature with perhaps a short
comedy, one or two reels in length, and a
news or pictorial reel.
"I suggest that, as a special program for
Laugh Month, the exhibitor try the experi-
ment of eliminating the regular feature and
build his program entirely of short films.
With the national publicity campaign which
has been going on for weeks and which will
■continue all through the month of January,
the public already knows that it is to be
an all-comedy affair.
"In order to carry out the spirit of Na-
tional Laugh Month, I believe that a seven-
reel program should include at least four
reels of comedy. For instance, here is a
sample program which may be varied to
suit the individual needs of any exhibitor:
"My Own Carolina;" one reel; scenic.
"The Big Game Hunter;" two reels; Van
iBibber comedy.
"With Pencil, Brush and Chisel," one
reel; Novelty.
"A Cloudy Romance," two reels; Imperial
comedy.
"Fox News," one reel; Pictorial news.
"This, of course, is offered merely as a
suggestion. Each exhibitor may lay out
his program as he likes, with variety as
the keynote of the entertainment. Fox Films
will be glad to co-operate with exhibitors
who use Fox product in arranging appro-
priate programs for National Laugh Month —
and I might add that our comedy releases
for January are the best we have ever made.
Not only are they funnier than most short
comedies, but they are produced on a scale
that compares favorably with many feature
productions. In addition we have prepared
posters in full color, unusually attractive
lobby dispfays, advertising cuts and, in fact.
Five Big Bookings
On Screen Snapshots
The Columbia Pictures Corporation's
screen snapshots which reveal motion pic-
ture stars at work and at play, has been con-
tracted for by the De Luxe Film Co., for
Philadelphia, New Jersey and Delaware, and
by the Exhibitors Film Exchanges, for
Maryland, District of Columbia, by the Lande
Film Co., for the Pittsburgh, Western Penn-
sylvania and West Virginia territory, by the
American Booking Corporation, for the east
of Michigan, and also by the Capitol Film
Exchange for the territory of Northern
Illinois and Indiana.
everything exhibitors need to put National
Laugh Month over with a real smash.
"The Committee feels sure that every
exhibitor who tries the experiment of an all-
short subject program will realize more than
ever before the reel box-office value of good
short comedies. However, we suggest that
every one take advantage of the laugh month
publicity campaign by a tieup in his own
advertising."
See End of Slapstick in Fox
Comedies Based on O^Henry Novels
E
CHOES have been heard in Washington
of the success established by the Fox
two-reel comedies based on O. Henry
stories. The following excerpts are offered
from a long review on a short subject, written
by Charles A. McMahon of the N. C. W. C.
News Service.
"One of the most frequent complaints
against motion picture exhibitions," writes Mr.
McMahon, "is the showing in connection with
feature pictures of so-called comedy films,
which for the most part are a travesty of the
American sense of humor. With very few ex-
ceptions, film manufacturers have dismally
failed in this direction. For the greater num-
ber of screen comedies are of the cheap, slap-
stick variety, often bordering on the vulgar,
manifesting no cleverness and proving exceed-
ingly uninteresting and boresome.
"But there have been some exceptions to
this all too common situation, and it is pleasant
to note that the Fox company has come for-
ward with a series of two-reel comedies that
may mark the end of the slapstick era in
screen comedies. The Fox company will re-
lease during 1925-26 eight screen versions of as
many gems of fiction by that inimitable and
characteristically American humorist, O. Henry.
The first of these — 'Shoes' — has already been
shown and two others — 'Transients in Arcadia'
and 'Failure' are ready for release.
" 'Shoes' is a typical O. Henry tale, delight-
fully humorous, that loses none of its sparkle
or punch in the filming process.
" 'Stick to the Story' has been the guiding
slogan of the director, Daniel Keefe, in adapt-
ing the O. Henry story. If his future efforts
are as successful as the 'Shoes' release, O.
Henry admirers will have occasion to extend
him a vote of thanks.
"O. Henry proved that humor could be en-
tertaining without being cheap or vulgar. O.
Henry's freshness of style, keen characteriza-
tion and penetrating knowledge! of human
nature, combined with his keen, scintillating
humor, place him in the foremost rank of
American short story writers. Fox Films de-
serves credit for bringing his deliglitful work
to the screen. Because of O. Henry's great
popularity, the most extensive patronage of
movie-goers may be expected."
M. J. COHEN, MANAGER of the Merced Theatre, Merced, Cal, in a tie-up
with the Sun-Star, put over the opening episode of the Pathe serial, "Sunken
Silver," through a hunt for buried treasure. Captain Kidd, Long John Silver,
and other noted pirates, led the kids around town to the vacant lots, where
coins and theatre tickets were hidden. The pirate ballyhooers and many of
the treasure-seekers carried banners telling what the "stunt" was all about.
Red Seal Booking Fast
Despite the natural tendency for a falling
off in the show business about the time of
the Christmas and New Year holidays. Red
Seal Pictures discovers that business for
them has been picking up and that their
short features in general, especially their
three holiday featurettes, "A Little Friend of
All the World," made by Bray; "Ko-Ko in
Toyland," an Out of the Inkwell made by
Max Fleischer; and "The Magic Hour,"
made by Cranfield and Clarke, are being
booked by the biggest theatres in the
country.
772
MOVING PICTURE WORLD
December 26, 1925
Invite the Public to a Feast of Fun in
Laugh
January,
ExhibltoH
lau^h 1
Month
Make a Thousand Laughs Grow
You can do it with the following Two
ROACH COMEDY "A Punch in the Nose"
January 3
MACK SENNETT "The Gosh Dam Mortgage"
January 3
HAL ROACH, OUR GANG "Good Cheer"
January 10
MACK SENNETT, RALPH GRAVES "Wide Open Faces"
January 10
HAL ROACH, CLYDE COOK
"What is the World Coming To?" January 17
More Laughs Mean More Money.
December 26, 1925
MOVING PICTURE WORLD
772,
Month
1926
There'll be pleniy or
White Me at for all
Where Only One Grew Before
Reel Comedies set for Jantuiry release
MACK SENNETT, ALICE DAY . . "Hot Cakes for Two
January 17 (
HAL ROACH, CHARLEY CHASE . "Charley My Boy!
January 24
MACK SENNETT "Whispering Whiskers"
January 24
MACK SENNETT, HARRY LANGDON SPECIAL
"Saturday Afternoon" January 31 (3 Reels)
HAL ROACH, GLENN TRYON "Long Pants"
January 31
Tie Up To "Laugh Month!"
Pafh^comedy
774
MOVING PICTURE WORLD
December 26, 1925
Fox All'Comedy Program Makes
Strong Appeal to the Reviewers
THE innovation of an all-comedy pro-
gram, arranged by Fox Films as a
special feature for National Laugh
Month, proved an instant hit with reviewers
•who witnessed a pre-release showing recently.
The program was one of the regular w-eekly
Fox showings at the home office.
The purpose of the program, it was ex-
plained, was to demonstrate the feasibility of
an all-short subject show to exhibitors. It
was eight reels in length, including three two-
reel comedies, a Fox Variety and the current
release of Fox News and so diversified was
the entertainment that several declared the
absence of a full-length feature was not
noticeable.
The subjects shown were "Cupid a la
Carte," the latest of the O. Henry releases;
"His Own Lawyer," fourth of the Helen and
Warren married life series ; "The Flying
Fool," an Imperial Comedy; "The Iron Trail
Around the World," a Fox variety, and Fox
News.
The reviewers found all three of the come-
dies easy to laugh at and "Cupid a la Carte,"
especially brought genuine howls of mirth.
The unusual freedom from the usual comedy
situations occasioned much favorable com-
ment, as did also the elaborateness of pro-
duction, several of the sets being as costly
as those generally to be found only in full-
length features. It was the general opinion
of the reviewers that Fox has established a
new standard for two-reel comedies in these
films and it was also predicted that National
Laugh Montli will bring to the short film
the recognition it really deserves.
Newspaper Feature Syndicates
Join in Boosting "Laugh Month''
EXCEPTIONAL support to Laugh
Month is being given by the various
newspaper feature syndicates, the
Short Features Advertisers' Association re-
ports.
Arrangements have been completed
whereby the various columnists, editorial
writers, cartoonists and other special fea-
ture syndicates, are to devote special atten-
tion to the Laugh Month idea and to work in
references and boost for it wherever possible.
An example of the wholehearted support
Laugh Month is getting from these syndi-
cates is the varied Laugh Month activities
now being undertaken by the King Features
Syndicate. From fifteen to tv^enty column-
ists of this service are to make Laugh Month
a feature in one of more of their articles.
Two special Laugh Month poems have
been written and soon will appear in news-
papers all over the country. The King syn-
dicate is going even further in its support
of the Laugh Month idea. It is sending out a
special broadside on Laugh Month to all the
newspapers it serves, calling attention to the
wide-spread benefits of the movement and
calling upon each editor for liberal support.
liiilii;iiiliiiiiliiiiiilllli;!lliii:iliilliiiiiiilllilliilliiltiliilliiiiiiiiiiiiii;illlilili^
I Entry Blank for Laugh Month Exploitation Contest j
1 (Use this coupon to file your entry in the prise contest for the |
I best Laugh Month exploitation. Send entry to National Laugh |
I Month Committee, 218 IV est 42nd Street, New York City.) |
I Name of Theatre |
I Address |
I City or Town |
I State I
i Name of person responsible for campaign |
I (This is the person to zvhom money ivill be paid if this entry wins) |
I Is theatre first nut, second run or subsequent run? |
I Seating capacity |
1 Population of City or Town |
I Was campaign for one day, two days, three days or a week? |
I Was a particular comedy exploited? If so, give title and name of |
1 distributing company |
1 (// is not necessary that a particular comedy should be exploited, |
1 it being sufficient if the campaign boosts LAUGH MONTH. But |
1 if a particular comedy is exploited, it must be a short comedy — not |
I more than three reels.) |
liiiiiiiiiiiiiiiiiiiiiiiiiiiiiniHiiiiiininiiiniiitnHiflininiia^^
Theatres Throughout America
Give Assurance of Their Full
Support of Laugh Month Plans
(Continued from page 770)
field, Mo.; Beldorf, Independence, Kansas;
at Arcadia, Fla.— The Star, the Opera House,
the Octavious; the Palace, Bradentown, Fla.;
the Athens and Dreka, Deland, Fla.; the
American, Beachem, Orlando, Fla.; the Cap-
itol, Plant City, Fla.; the Jefferson and Or-
pheum, at St. Augustine, Fla.; and the Sara-
sota Theatre, at Sarasota, Fla.
In Canada, the Lyceum, Starland, and Col-
lege Theatres of Winnipeg, have lined up for
Laugh Month. Nebraska is well represented
with the following theatres already on the
Laugh Month register and others preparing
to come in : The Strand, Empress, and Pal-
ace, at Hastings; the Majestic, Empress, and
Lyda, of Grand Island; the Crescent and Em-
press, at Kearney; the Majestic of Fairbury;
the Swan, Columbus; the Wall at Fremont;
the Grand and Lyric of Norfolk; the Lyric
and Lincoln at Lincoln; the Gilbert, Beatrice;
the Sun, York; the Keith, No. Platte; the
Paramount, Nebraska City; and the Tivoli
at South Omaha. At Omaha, Nebraska, the
Rialto, the Strand, the Hamilton, and the
North Star have fallen in line.
Iowa is also heavily represented among the
Laugh Month boosters, with the following
theatres taking their places alongside of the
liouses and circuits previously heard from: at
Sioux City, the Princess, the Hipp, and the
Tivoli; the Broadway, Council Blufifs; the
Casino and Majestic of Missouri Valley; the
Royal, LeMare; the American, Cherokee; the
Rialto at Boone; the Rialto, Burlington; the
Strand and Rialto, Clinton; the Capitol and
Garden, Davenport ; at Iowa City, the Englert
and the Garden; the Strand, Marshalltown ;
the Palace, Mason City; at Newton, the
Rialto; at Fort Dodge, the Majestic and the
Rialto; the Fort Armstrong and Spencer
Square, Rock Island, Illinois; the Strand and
Crystal at Waterloo, la.; the Grand, Du-
buque; the Twin Star, Aimes; the Royal, Car-
roll; the Plaza and Rialto, at Waterloo; and
the Grand at Oelwein. The Strand, the Cap-
itol, and Rialto of Des Moines have under-
taken plans to participate in a very active
way.
The Denver Section
From Denver, Colo., word was received by
the Laugli Month Committee during the past
week that the following theatres of that city
have pledged their active co-operation in
promoting January as Laugh Month: Rialto
Theatre, Victory, Colorado, America, State,
Isis, Palace, and Colonial.
The Laugh Month Committe has also been
assured of the active co-operation of the fol-
lowing exhibitors : Fred J. Campbell, man-
ager of Keith's Rialto, Louisville; Howard
McCoy, manager of Keith's Majestic, Louis-
ville; Sam Switow, manager of the Ken-
tucky, Louisville ; Earl E. Payne, manager of
the Kentucky, Lexington; Tony Sudekum,
manager of the Crescent Amusement Q>m-
pany, Nashville; W. C. Drumbar, manager
of the Riveria, Knoxville ; G. M. Pedley, man-
ager of the Empress, Owensboro; Leo F.
Keiler, manager of the Arcade, Paducah ; Ray
Frankel, manager of the Temple, Newport ;
S. L. Martin, manager of the Grand, Ash-
land; Mose Klein, manager of Lillian,
Clarksville and Godfrey Kotzen, manager of
the Lyric, Covington.
December 26, 1925
MOVING PICTURE WORLD
775
THE chief prognosticators
of our industry said this
was going to be a season
of comedy. Probably none of
them foresaw just how thor'
oughly their predictions would
be fulfilled. Comedy, without
doubt, will soon predominate all
motion picture entertainment.
The advance of all Short Fea'
tures has kept pace with the
great strides made by Comedy
this season. The tremendous mO'
mentum with which the Laugh
Month movement is going for'
ward is striking testimony to
the bigger place that comedies
and all Short Features occupy
in the plans of exhibitors, both
as to the building of programs
and their exploitation.
Isn't it significant that in the same
season when this trend in picture en'
tertainment is so pronounced, theatre
development and theatre building are
setting new and staggering records?
Here is a thought that should fill
us all with gratitude as the Old Year
draws to a close, and inspire us to
begin the New Year with renewed
faith and increased confidence in the
future of Motion Picture Entertain'
ment.
MOVtSIG FJCT'DME WOELD
December 3&, 2925
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December 26, 1925
MOVING PICTURE WORLD
777
Imperial Comedies
Fox Films Completes Two More Laugh
Makers for "Laugh Month"
Fox Films has just finished two new Im-
perial Comedies and promptly placed them
on the schedule for National Laugh Month.
"Officer of the Day," first production of the;
new directorial team consisting of Max Gold
and Andrew Bennison, is scheduled for
January 10.
Heading the cast is Eugenia Gilbert, the
beautiful young woman who won the Val-
entino Beauty contest and second place in
the "Miss America" contest held in Atlantic
City. Harold Goodwin is the leading man
and Brooks Benedict who was the villain in
Harold Lloyd's "The Freshman," plays a
similar role in "Officer of the Day."
"A Flaming Affair," the first two reeler
produced by Lex Neal on joining the Fox
staff after leaving the Buster Kcaton lot, is
scheduled for January 24. Sid Smith is
hilarious in the leading role, and the lovely
Consuela Dawn is the heroine. Joseph Bel-
mont portrays a fire chief, and Rodney Hil-
debrand is a brave firefighter.
New Interest in "Evolution"
Interest has been revived in Red Seal's
five reel production of "Evolution," accord-
ing to President Edwin Miles Fadman, who
reports that bookings on this novelty have
been increasing during the past few weeks.
"When the Dayton, Tennessee, trial was
concluded," Fadman explained, "our book-
ings dropped off a bit, due partially to the
warm weather, of course. But of late, stimu-
lated by the interest in this subject on the
part of newspapers and the public in general,
has made many exhibitors wake up to its
money making possibilities."
"In the Air" Started
Production of "In the Air," a Joe Rock-
Standard Comedy featuring screenland's
heavyweight fun trio, "Fat" Karr, "Kewpie"
Ross and "Fatty" Alexander, has been start-
ed under the direction of George "Slim"
Summerville. Replete with new and unusual
gags, the story, it is said, is the best comedy
material Rock has ever employed in one of
his Standard productions. Lois Boyd, "the
typical American girl of the screen," will
play opposite the trio of rotund comedians.
"FRAMED !"—A PICTURE zvorthy of the title with Lloyd Hamilton
tacking on the laughs in his usual Hamilton-Educational style.
Roach Comedy and ^^Sportlight^^
Head Pathe List for Dec* 27
HIGHLIGHTS of
feature program
December 27 are '
a Glenn Tryon two-ree
by Hal Roach and "Fin
novelty Grantland Rice '
screen attractions listed
"On the Storm King
tlie Pathe short-
for the week of
Flaming Flappers,"
comedy produced
s and Feathers," a
Sportlight." Other
for this date are
Road," the fourth
Red Seal Release Schedule
Increases 600% in Year
RED SEAL PICTURES CORPORA-
tion, today, at the end of 1925 is able
to boast of a wonderful growth since
1924, both in the amount of product being
released, and in the number of bookings
achieved during the same period. This
growth has been accomplished firmly and
solidly under President Edwin Miles Fad-
man's able guidance.
The previous year Red Seal released but
twenty-six featurettes. The present year's
schedule calls for one hundred and forty
one reel releases. The year of the twenty-
six releases saw only one hundred and fifty
theatres booking the Red Seal product. Yet
1925 ends with three thousand houses, all
over the country, most of which are first
run or very large theatres, already playing
such series as the Marcus "Animated Hair
Cartoons." "Ko-Ko Song Car-Tunes," "Gems
of the Screen," "Out of the Inkwells," "Mar-
vels of Motion," "Searchlights," "Film Facts,"
and "Reelviews."
"Our Growth," Fadman stbtes, "is 'tl^e
normal response to the demands of the ex-
hibitors and public for short subjects of
the better sort. Our subjects, no matter how
picturesc]ue or scientific, never fail to lie
simple and thoroughly human. As a result
of releasing featurettes which even a child
may comprehend without any difficulty, wc
have obtained an artistic sense of simplicity
which has given these short features a broad
and really world-wide appeal. As a result,
we have distribution throughout the entire
world through such international agents as
Pathe in Great Britain, I. V. T. A. in South
Africa, Gaumont in Paris, UFA in Germany,
and Metro-Goldwyn in a number of other
parts of the globe.
chapter of the Patheserial "The Green Ar-
cher;" "Noah and His Troubles"; one of
the "Aesop's Film Fables" ; "Topics of the
Day," the reel of laughs from the world
press ; Pathe Review No. 52, screen maga-
zine ; and two issues of Pathe News.
"Flaming Flappers" is a very modern fun
concoction based upon happenings of the
times. Glenn Tryon is the star of this Hal
Roach two-reeler which Fred. L. Guiol di-
rected. Tyron is supported by Jimmy Fin-
layson. Tyler Brooke, Charlotte Mineau,
Yvonne Howell, Sue "Rugs" O'Neill and Sally
Long.
"Fins and h'eatlicrs" is one of Grantland
Rice's most entertaining "Sportlights," re-
vealing thrilling scenes of fishing and hunting
that all sports lovers will revel in. The scenes
were taken in various sections of the United
States.
Pathe Review No. 52 features the one and
only Annette Kcllcrnian in demonstration of
her prowess as a dancer. The multiple-action
made by the "process-camera" provides both
merriment and wonder. "Yale" of the new
series "American Colleges in Pathecolor"
another subject of this issue, which also in-
cludes "The Triangle," one of the "Makin's
of an Artist" scries by Hy Mayer.
"Noah and His Troubles" is a mirthful ani-
mated cartoon of the "Aesop's Film Fables"
series. "Topics of the Day" and two issues
of Pathe News complete the December 27
program announced by Pathe.
rtCKETS
COMEDIES
XmcbetMm^monihpi^h
J
IMMIE ADAMS COMEDIES will lure
extra dollars into your theatre.
Y
OU don't have to screen a Jimmie Adams Comedy
to know if it is suitable for your house.
YOUR guarantee of this new series is the known performance
of this comedy star and the fact that his comedies are
"Produced by Christie," the trade-name of leadership in
the two-reel field.
Book the series of Six through
• THE SPICE OFTHE PROCRAM"
780
MOVING PICTVKE WORLD
December 26, 1925
"Buster's Nightmare''
(Universal — Comedy — Two Reels)
EVERY bit as big a laugh-getter as the
earlier issues of the Buster Brown com-
edies which are being produced by Century
for Universal is "Buster's Nightmare.'"
Arthur Trimble as Buster and Pete the dog
as Tige, share in the honors with the dog
possibly getting a shade the best of it be-
cause of the clever and really remarkable
things he does. First, Buster throws base-
balls at Tige, whose head is sticking through
a hole in a sheet; the butler investigates and
gets a crack on the head meant for Tige.
Buster hides in a trunk and his brother
bores a hole fhrough the trunk and pulls off
Buster's pants. Mary Jane comes and the
children are left alone. They start to make
bread and mess up the kitchen. Tige gets
locked in the refrigerator and freezes solid
then thaws out in the stove and afterwards
gets his feet covered with dough. The par-
rot gets caught in a sheet and the kids think
it is a ghost ; a lot of funny things happen,
including strange animals that pass across the
walls. After turning over and breaking fur-
niture and vases and becoming thoroughly
scared the children are glad to see Buster's
mother return. These two reels are filled
with stunts, gags and fast-moving comedy
that is sure to please both young and old and
should prove a welcome attraction in all
classes of theatres. — C. S. Sewell.
"The Magic Hour"
(Red Seal— Novelty— One Reel)
AS this Cranfield and Clark Gem of the
Screen deals with kiddies and toys,
while its use is not confined to the Christmas
holidays, it is particularly appropriate for
this season. The idea behind this reel is the
power of imagination of the childish mind to
make reality out of make-believe. A little
boy is awakened by his big teddy bear, they
play with toy soldiers and a toy castle and in
imagination see a real battle ending with
the capture and destruction of the castle.
The toy figures are all animated and the
battle is pictures. This idea is carried out
in a scene where the lad and his bear mount
a lounge and take a trip on the Twentieth
Century limited. A toy aeroplane furnishes
the pair with an opportunity to take a trip
by the imagination route to the home of a
witch, from which they are glad to escape
and return home to bed. A pleasing subject
for the little ones. — C. S. Sewell.
"A Peaceful Riot"
(F. B. O.— Comedy— Two Reels)
SLIM SUMMERVILLE is the featured
comedian in this two-reeler produced by
Joe Rock for Standard Cinema Corporation
and released through F. B. O., with Alice Ar-
dell in the leading feminine role. The com-
edy situations are built around the girl who
is the rightful heir to the throne of a myth-
ical kingdom. As she is pursued by the un-
welcome prime minister she flees in disguise
and meets Slim, a salior, who suceeds in van-
quishing the army and marrying the prin-
cess. There are some amusing situations in
this burlesque and it should prove fairly en-
tertaining.— C. S. Sewell.
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!ii!iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiin^
Here They Are!
Buster's Nightmare — Universal.
Captain Suds — Universal.
Cupid a la Carte — Fox.
Felix the Cat at the Rainbow's End
— Educational.
Flaming Flappers — Pathe.
Flying Fool, The — Fox.
Fins and Feathers — Pathe.
Friend of All the World — Red Seal.
His Oimi Laxi'ycr — Fox.
Honeymoon Hotel — Universal.
Hotsy Totsy — Pathe.
Iron Trail Around the World, The
— Fox.
Leopard's Spots, The—F. B. O.
Love My Dog — Unii'Crsal.
Magic Hour, The— Red Seal.
Noah and His Troubles — Pathe.
Pathe Reviczv No. 52 — Pathe.
Parisian Knight, A — Fox.
Peaceful Riot, A—F. B. 0.
Peep Into Siam. A — Service.
Pike's Pique~F. B. O.
Tea for Toomey — F. B. 0.
Tol'able Romeo — Pathe.
vniiiiiiiiniiiiinniiiiiiiiiiniiiiiiininiinniiiiiniininriiiiiin^
"His Own Lawyer"
(Fox — Comedy — Two Reels)
•TP HERE is a novel little plot to this issue
of the "Married Life of Helen and
Warren" series, and it has been handled in
such a snappy way that it should register as
amusing and pleasing entertainment for the
majority. Helen's sister and her boisterous
husband and mischievous child plant them-
selves on Helen and Warren for a long stay.
Friend husband inveigles Warren into a
speakeasy which is raided, he is caught and
gives Warren's name and Warren is arrested
and taken to court. Helen and her sister
come in and Warren amazes the court by
acting as if he were pleading a case instead
of defending himself. The situation is saved
by the appearance of the hostess of the
speakeasy who brings a package containing
the trousers of the judge who lost them in at-
tempting to get away from the cops. — C. S.
Sewell.
"ToPable Romeo"
(Pathe— Comedy— One Reel)
ly- ATHERINE GRANT has the leading role
■'^ in this Hal Roach single-reeler for Pathe.
The film opens with what is apparently a park
scene with an odd lot of characters occupy-
ing the benches, including a Shakesperian
actor and a blundering chap who is always
getting in Dutch. Suddenly it develops that
this was all a stage setting and the action
is in a theatre. The blunderer finds the back-
ground has been changed and he is in a
beautiful room. Incurring the enmity of the
manager he is bombarded with sand bags
from the flies, but they miss him and hit the
leading lady. Has some amusing moments
and is mildly humorous but the idea is some-
what vague and rather confusing. — C. S.
Sewell.
"The Flying Fool"
(Fox — Comedy — Two Reels)
A THOROUGHLY amusing stunt and slap-
stick comedy is this, the newest offering
from William Fox under the Imperial brand,
featuring Sid Smith. Sid finds himself at a
disadvantage with the daughter of an aero-
plane inventor as his rival is an aviator. To
impress her, he agrees to fly in her father's
experimental plane. So confident is his rival
that the machine will not fly that he agrees
to teach him aviation. Poor Sid has a fierce
time going through the "ground work"' in a
gymnasium fitted with all kinds of "torture"
devices to spin him around and turn him up-
side down to get used to the motion of the
machine. Surviving this he gets in the ma-
chine, which takes the air backward. He
makes it do stunts according to instructions
by radio. The dial accidentally gets turned in
on a class receiving gymnastic instructions
and he has the plane doing all sorts of im-
possible and unheard of stunts. Finally the
rival takes the girl aloft and runs into Sid's
machine, which falls. The girl comes down
in a parachute and Sid saves her as she is
being carried over a cliff. There are a lot of
ingenious stunts in this number which are
good for a number of chuckles and it should
prove thoroughly entertaining for slapstick
fans. One of the brightest and best of this
series. — C. S. Sewell.
"Felix the Cat At
The Rainbow's End"
(Educational — Cartoon — One Reel)
THIS is one of the best of the recent ser-
ies of Felix the Cat cartoons. Not only
is it as amusing as usual, but it has a good
idea well handled. Felix sees a rainbow,
climbs on it and walks to the end where he
gets the pot of gold and finds himself in
Fairyland where Jill and several other fe-
male characters of the story books follow
him. A witch steals his gold and a good fairy
tells him she will get it back for him. He
chases a giant, plants chewing gum in his
pathway and finally gets the giant's shoes
which he gives to "The old woman who lived
in a shoe and had so many children she did
not know what to do." For this, he gets
back his bag of gold. There are several
amusing touches and a good moral here. It
should entertain any type of audience and
please the kiddies. Appropriate for the
Christmas holidays. — C. S. Sewell.
"Cupid a la Carte"
(Fox — Comedy Drama — Two Reels)
HERE is another Fox two-reeler present-
ing an adaptation of one of O. Henry's
bright and amusing stories. This time, the
heroine is a girl who runs a lunch wagon at
a railroad junction. The hero, a brakeman,
fails in love with her and so does his father,
the superintendent who is always eating and
Mame is an excellent cook. He hires her for
his private car. Both father and son prepare
for the wedding with Mame, sure that they
will be accepted, but she slips off and marries
the superintendent's secretary and it turns
out that she is really the daughter of the
president of the road. Many will not be able
to guess the usual O. Henry surprise elements
which provides a good punch. A pleasing
subject that offers thoroughly good enter-
tainment for the masses. — C. S. Sewell.
December 26, 1925
MOVING PICTURE WORLD
781
'THLotsy Totsy
(Pathe — Comedy — Two Reels)
THIS Mack Sennelt Comedy is the newest
of the series starring pretty Alice Day,
who appears as a clerk in a department
store. No attempt has been made to tell a
smooth connected story, rather is it a series
of loosely connected situations touching the
high-spots, and built up with ingenious gags
and slapstick. First there is a bouquet with
funny happenings among the guests, in which
a big cat figures prominently, and Alice ap-
pears on the scene to deliver a loving cup
to her employer. She drops sardines in her
shoe and is followed around by a lot of kit-
tens. One clever and amusing shot shows
a black cat trying to get into her slipper
which it pushes along the ground. This is
good for a laugh anywhere. There is a lot
of fun in the store. In one situation Alice
accidently stands over a stocking form and
seems to have three legs. There are some
good laughs in the sequences where the
detectives hold up shoplifters and take every-
thing from cash registers to cook stoves
from under their clothes. A monkey, a fire-
work's explosion and other comedy devices
add to the merriment and make this a good
example of slapstick comedy for the multi-
tude.— C. S. Sewell.
**A Parisian Knight"
(Fox — Comedy — Two Reels)
ANOTHER offering in the new series of
Van Bibber comedies based on Richard
Harding Davis' stories and featuring Earle
Foxe. As usual, Van is aided by Lady Luck
in winning out against seemingly insuper-
able odds. This chapter shows Van in Paris
with his friends. A child is kidnapped and
the French police hearing of Van's exploits
request his aid in locating the kiddie. Van
seeks to leave town but his friends insist
that they visit an Apache cafe. He gets
mixed up in a free-for-all battle, dresses in
woman's clothes and is made to act as an
aid for a knife-throwing act. Escaping, he
is seized by the kidnappers who make him
quiet the stolen child. He manages to get
away and amazes the police by appearing in
female disguise with the child. He is hailed
as a "marvelous" detective. Fast-moving
action and plenty of amusing situations make
this a good number of this series. — C. S.
Sewell.
"Captain Suds"
(Universal — Comedy — Two Reels)
EDDIE GORDON is the featured player
in this Century Comedy distributed
through Universal, appearing as a young
man who is much abused by his stepmother
and made to wash clothes and then is abused
by his big rival when he calls on his girl.
As usual Eddie has some good acrobatic
stunts, one being where he is seen lying in
a hammcok. When it is cut from under him
he remains on a single strand of rope. There
is considerable slapstick including the strang-
ling of Eddie by his rival and a burlesque
fight in which he wins through the timely
aid of a spectator bouncing a brick off of his
rival's dome, and another amusing scene for
the rough and tumble fans shows Eddie get-
ting all covered with mud and then embrac-
ing his girl. This subject is of average
amusement value containing quite a few
laughs. — C. S. Sewell.
"Friend of All
the World"
(Red Seal — Christmas Special — One Reel)
THIS product of the Bray studios
prettily illustrates the beautiful spirit
of Christmas in its effect on the childish
heart. A mother tells her little son of the
woodland folks who are without friends. Early
Christmas morning he arises and taking his
own Chritmas goodies goes out over the snow
into the woods and gives them all away to
the little wild creatures who show no fear
and come up and eat out of his hand. These
include rabbits, squirrels, owls, a shy young
deer and other animals and even a skunk.
A story of charming sentiment which be-
cause of its beautiful idea will appeal to the
big people, while the kiddies will enjoy the
sight of the little fellow feeding the animals
and birds. — C. S. Sewell.
"Pikers Pique"
(F. B. O.— Series— Two Reels)
MYSTERIOUS automobile thefts fur-
nish the idea on which Chapter 6 of the
"Adventures of Mazie" are based. George,
Mazie's boss accepts a car from Pike in
payment of a bill, and is arrested as the car
was stolen. Tripp, the detective, notifies
Mazie who inveigles him to a Chinese res-
taurant where he is found and captured
by George and the police after a chase across
narrow ledges and over roof tops ending in
a good fight. Mazie, of course proves the
heroine of the occasion. Up to the standard
of the series from the standpoint of action
and humor, but Kit Guard of the famous
comedy team is noticeable by his absence,
Al Cooke handling this feature alone. He
has an amusing but highly improbable fall
from the ledge several floors landing on an
awning and getting up unhurt. — C. S. Sewell.
"Tea for Toomey"
(F. B. O.— Series— Two Reels)
A DISPUTE over a shipment of tea for an
importer named Toomey furnishes the
background for this number of "The Adven-
tures of Mazie" series. The action involves
crooked work on the part of the Chinese de-
fendant who "kidnaps" the expert on whose
testimony the case hinges. Mazie and her
boss, the lawyer, trace the expert to the Chi-
nese den and after a general mixup succeed
in getting the witness in court in time to win
the case. There is plenty of action and some
bright amusing comedy and it is on a par
with the previous chapters in this series.
Should prove pleasing to the majority of pa-
trons.— C. S. Sewell.
ON BROADWAY
Famous Players
RIVOLI
a KO-KO SONG CAR-TUNE
"Ta-Ra-Ra Boom Der E"
playing this week
a MARVEL OF MOTION
played last Week
Edwin Miles Fadman, Pres.
"The Iron Trail
Around the World"
(Fox — Variety— One Reel)
Tj^ ROM the days of the first dinky little lo-
A comotive to the tremendous one of today,
and including scenes of railroading in the far
corners of the globe, is the scope of this
single reel Fox variety. There are shots of
various types of steam engines and unique
views of the big electric giants, also of quaint
engines used in the out-of-the-way corners
of the earth. Dogs are shown pulling a car
on a railroad in the Arctic and for contrast
there are views of railroading in the tropics.
This little picture brings out strikingly the
dependence of modern civilization upon trans-
portation, that is, the railroads. It is highly
entertaining and instructive and should ap-
peal to all classes. — C. S. Sewell.
"The Leopard's Spots"
(F. B. O.— Cartoon— One Reel)
THIS issue of Bray's Unnatural History
series released through F. B. O. details
a wild yarn told by a suitor to his sweet-
lieart's troublesome and inquisitive little
brother. The cartoon pictures a monkey
splashing mud on the jungle beasts and then
directing them to a laundry where they can
be cleaned up. Along comes a white leopard
who proves not so docile as the other's; he
gets all splashed up with the mud which
makes spots all over him and then not only
turns on the monk, but in the end, is shown
invading the room of the story-teller and
mussing up everything including the chap, the
girl and the little brother. An amusing little
idea and a clever combination of cartoon work
and photography. — C. S. Sewell.
"Love My Dog"
(Universal — Comedy — One Reel)
AN AMUSING number of the series of
"sweet sixteen" comedies made by Uni-
versal featuring Arthur Lake. This reel in-
troduces a new girl as the object of Arthur
and Eddie's affection. She is so fond of her
dog that the boys gladly fall in with
father's suggestion that they "lose" the mutt.
After several vain attempts ending with the
return of the dog each time, which are good
for laughs, they "plant" in an auto. The girl
is disconsolate and the boys try to find the
dog, a doctor is called and when he opens
his bag the dog jumps out. There are some
good comedy touches such as the boys white-
washing a black mutt which loses its color
in the bath. Well up to the standard of the
series. — C. S. Sewell.
"Honeymoon Hotel"
(Universal — Comedy — One Reel)
NEELV EDWARDS is cast as a chap who
wins a bride from a rival suitor and
then spends his honeymoon in a hotel. The
rival throws shoes filled witli concrete but
gets the worst of it. The bride proves to be
a sleepwalker and wanders through the rival's
room. Neely, dreaming of bathing beauties,
dives from bed and plunges downstairs
through a hole he makes in the floor. The
rival steals the hotel's cash box and accidentally
gives it to the bride, but is caught by detec-
tives. Neely finally handcuffs his bride to
him and the two go back to sleep. An
amusing lot of slapstick that moves at a
good snappy pace and proves amusing. One
of the best of this series. — C. S. Seivell.
782
MOVING PICTURE WORLD
December 26, 1925
Tennek Film Corporation Enters
National Laugh Month Selling
THE TENNEK FILM CORPORA-
TION, of No. 1540 Broadway, New
York City, of which Kenneth Bishop
IS President, is crashing into National Laugti
Month with an imposing array of two-reel
and single reel offerings, which will go to the
exhibitors through the State Rights channel.
The optimism of Mr. Bishop is shared by
the personnel of the organization, and the
State Right buyers throughout the various
territories have reported to Jack Lustberg,
Sales Manager for Tennek, that they are put-
ting a big advertising campaign back of their
Tennek short features.
As an example of the high class cast se-
lected by Tennek for its comedies, it is
pointed out that Stuart Holmes, Clara Hor-
ton, Sheldon Lewis, Eric Mayne and Bill
Patton were cast for their first All-Star
Comedy. This is an excellent two-reeler,
designed to fill the requirements of "Laugh
Month."
The first Layman Comedy lias been com-
pleted with Gene Layman and Charles
Doherty in the principal roles. This little
feature is called "The Inventors," and gives
the showman a fine insight of what the bal-
ance of this series will be.
The first Jungle Pictures, in which the
producers have used the Selig wild animals,
has been completed. This little feature has
been produced in a manner to bring out
strongly the dramatic values of wild animal
pictures, and the producers lay great store
•on their estimate of this picture.
Hank Mann, who has signed with Tennek
as one of the corporation's principal stars,
is now at work in the studio on his first
comedy, which will be a ripping two-reeler of
the fast action type.
Chester Conklin is now in New York City
to fill a special engagement of three weeks,
after which he will hurry back to Hollywood
and take up his work for the Tennek Cor-
poration.
The first International Detective Story,
"Lightning Strikes," will be the subject of
wide attention when it is shown. This is a
two-reeler featuring "Lightning," the Won-
der Dog, and Eileen Sedgwick will have the
principal feminine lead. The picture as
shown in its completed state has won ex-
ceptional comment from the showmen. Al
Nietz directed.
Tennek's first single reel novelty has been
completed. It is called "Chuckles," and the
finished print is on its way to New York.
The first of a series of travelogues lias
been released, and Tennek officials claimed
an instant hit for this little feature, the New
York Captol booking the single reel on its
full-week program. The remaining issues in
this series will be kept up to the high stand-
ard of the initial release. Special attention '
is being given to the cuttng and titling of
the travelogue series.
"We have planned out a campaign to meet
the requirements of National Laugh Month,"
Mr. Bishop said, "and prints of those features
now ready have ben shipped to the State
Right exchanges. We stand squarely back
of our product, and will match it with any
program of a like character anywhere in the
country. We are extremely pleased to 'land'
in the New York Capitol, and we feel that
we can maintain this stride with some of
our forthcoming offerings. The productions
which I have seen, to date, make me believe
that we have as fine a line-up as the buyer
will find, at this time.
"We shall continue our '.A.ll-Star Comedies'
with names just as interesting as those now
announced, and with Hank Mann and Ches-
ter Conklin, two established comedy stars,
we are off to a splendid start. We have sold
the foreign rights to our products 100 per
cent, and when Mr. Lustberg takes to the
road next week on his sales trip, he will have
a great deal of valuable booking material to
discuss."
The Tennek company has been using the
Estee Studios in New York City for some
of their productions.
In Big Comedy Roles
Lincoln Steadnian. Grace Gordon and
Josephine Crowell, all well-known for their
work in dramatic features, have been chosen
by Hal Roach for prominent roles in new
Pathe comedies. The "Laugh Month" spirit
is in the air, and all the players are busy.
"LAUGHING LADIES' is the Hal
Roach two-reel comedy for Pathe
release that includes Lucien Little-
field, Kathcrine Grant, Tyler Brooke
and Gertrude Astor. Littlefield as a
dentist will keep your patrons laugh-
ing all next month (and a long
time after.)
fliiiiiliiiilliliiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiaiiiwiiiiiiiiiiiiiiiiiiiiiiiiiiiiiK
Reviews of
Short Features
fContinued from preceding page)
'!iiniiiiiniiiiiiiiiiiiiiiiiiiiiii[!iriiiiiiiiiii!i:iiii!iiiiiiii[iiiii[iii'iiiiiiii!iiiii iiiiHiiiiiiiNriiiiiiniiiiiiiiiiiiiiniiiiiinii
"Flaming Flappers'*
(Pathe — Comedy — Two Reels)
THE plot of this Hal Roach subject,
starring Glenn Tryon and directed by
Fred L. Guiol, concerns flappers and their
sheiks. There are quite a number of them
in the picture— in fact, the cast is larger than
generally in a two-reeler — and they all assist
in turning out a good comedy. The gags re-
volve around the engagement of Glenn to a
flapper and their adoption of a baby on their
way to the girl's home. Prominent in the fun
are Jimmy Finlayson, Tyler Brooke, Charlotte
Mineau, Yvonne Howell, Sue ("Bugs")
O'Neill and Sally Long. It is good entertain-
ment though the number of characters ob-
scure the story at times. The best scenes
deal with Glenn, his sweetie and the baby in
a rattling flivver. — Sumner Smith.
"A Peep Into Siam"
(Service — Scenic — One Reel)
VIEWS of Siam, principally in the capi-
tal, Bangkok, make up this reel. They
show the quaint architecture, costumes and
bridges, and the large number of canals in
this city, but also illustrate that after all
little boys are-the same the world over, when
it comes to finding the old swimmin' hole.
The reel ends with an exhibition of the native
dancing, which is novel and interesting and
different from the dancing of any other part
of the "vorld. — C. S. Sewell.
"Noah and
His Troubles*'
(Pathe— Cartoon— One Reel)
IN this Aesop's Film Fable Cartoonist Paul
Terry has his characters on board the
Ark. The poor farmer leads a tough life, with
the rapid multiplication of the animals. The
crisis comes when an endless procession of
storks drop baby elephants on the deck. —
Sumner Smith.
Pathe Review No. 52
(Pathe — Magazine — One Reel)
ANNETTE KELLERM.'\N, famous mer-
maid, is featured in this but as a dancer.
With the aid of the multiple-action camera
she goes through a series of intricate and
charming dances. "Yale" is the first of a
new series, "American Colleges in Pathe-
color." The Review starts with "The Tri-
angle," one of the "Makin's of an Artist"
series by Hy Mayer. — Sumner Smith.
"Fins and Feathers'*
(Pathe— Sportlight— One Reel)
THIS Grantland Rice Sportlight deals
principally with trout fishing in Mon-
tana, closing with shots of Ty Cobb shooting
quail down South. It is a subject of surpass-
ing interest to everybody interested in the
outdoor life, and of surpassing beauty to
those whose penchant is for mountain
scenery. — Sumner Smith.
Qjtraight Prom the Shoulder Reports
SxhibLttoa laformatton Direct from the SSox-Office to yoa
Sdited bij cA. Van 3uren ^owdL
Straight from the
Shoulder Index
p =
Showing issues in which reports
appeared, covering period from June
30 to the present issue (not included.)
Associated Exhibitors
Adventurous Sex. Dec. 12.
Bad Con-.pany. Jul. 4.
Barriers Burned Away. Jul. 4-Oct. 17.
Battlingr Bunyan. Oct. 17-Nov. 14.
Cheecha'hcos. Aug. 22.
Common Law. Jun. 27.
East of Broadway. Aug. 8-Oct. 31-Dec. 5.
Going- Up. Sep. 5-Sep. 19-Sep. 26.
Headlines. Dec. 5.
Introduce Me. Jul. 25-Oct. 24.
Lone Wolf. Aug. 1-Oct. 17.
Never Say Die. Jul. 4-Jul. 11-Aug. 1-Sep. 5-
Nov. 21.
Now or Never. Aug-. 8-Dec. 12.
Racing Luck. Jul 11-Aug. 15-Aug. 29-Oct. 3.
Sky Raider. Nov. 7.
Stormy Seas. Oct. 3.
Yankee Consul. Oct. 31-Dec. 12.
F. B. O.
After the Ball. Oct. 10-Dec. 5.
Air Hawk. Jul. 18-Dec. 12-Dec. 19.
Alias Mary Flynn. Jul. 4-Sep. 5-Nov. 14.
Alimony. Aug. 15.
American Manners. Jul. 11-Aug. 22-Nov. 7-
Nov. 21.
Bandit's Baby. Jul. 4-Jul. 18-Aug. 1-Aug. 15-
Aug. 22-Aug. 29-Sep. 5-Sep. 12-Oct. 3-
Oct. 10-Nov. 21-Dec. 5-Dec. 19.
Bloodhound. Aug. 22-Sep. 12-Oct. 3-Oct. 17-
Oct. 31.
Blov»r Your Own Horn. Jun. 27-Oct. 3.
Bob Custer Pictures. Oct. 24-Nov. 21.
Breed of the Border. Jul. 11-Jul. 18-Aug. 1-
Aug. 15-Aug. 22-Sep. 19-Nov. 14-Nov. 21.
Broken Laws. June 4-Jul. 18-Sep. 5-Sep. 12-
Sep. 19-Sep. 26-Oct. 3-Nov. 21.
By Divine Right. Jul. 4-Aug. 15.
Champion of Lost Cause. Sep. 19.
Cheap Kisses. Jun. 27-Jul. 11-Aug. 15-Aug.
22-Sep. 19.
Cloud Rider. Jul. 11-Aug. 22-Oct. 10-Oct. 17-
Nov. 21.
Crashing Thru. Aug. 22.
Dangerous Coward. Aug. 15-Sep. 12-Nov. 21.
Dangerous Flirt. Jul. 4.
Divorce. Aug. 22.
Drusilla With a Million. Aug. 29-Sep. 19-Oct.
10-Nov. 14-Dec. 5-Dec. 12.
Evelyn Brent Pictures. Jul. 18.
Fighting Demon. Sep. l9-Oct. 3-Oct. 31-Nov.
7-Nov. 21-Dec. 1.
Fighting Sap. Jul. 4-Jul. 11-Jul. 18-Oct. 10-
Dec. 5.
Flashing Spurs. Jul. 4-Oct. 10.
Fools in the Dark. Aug. 1-Nov. 21-Dec. 5.
Forbidden Cargo. Jul. 18-Aug. 1-Aug. 8.
Galloping Gallagher. Sep. 5-Oct. 10-Nov 21.
Galloping Vengeance. Aug. 15-Oct. 31-Nov.
14-Nov. 21.
Girl of the Limberlost. Jul. 4-Jul. 18-Oct. 17-
Nov. 21-Dec. 5.
Heads Up. Dec. 12.
High and Handsome. Oct. 3-Oct. 10-Oct. 17-
Oct. 2 4.
Kls Forgotten Wife. Jul. 4-Jul. 18-Aug. 8-
Dec. 5.
Human Tornado. Aug. 15-Nov. 21.
If Marriage Falls. Sep. 26-Oct. 24-Nov. 21-
Dec. 19.
In Fast Company. Aug. 8-Nov. 21.
Isle of Hope. Oct. 3-Oct. 31.
Jimmie's Millions. June 18-Aug. 15-Aug. 22-
Sep. 12-Nov. 21-Dec. 19.
Judgment of the Storm. Jul. 25-Aug. 8-Oct.
10.
Keeper of the Bees. Dec. 12.
Lady Robinhood. Sep. 12-Oct. 17-Oct. 24.
Laughing at Danger. Jul. 18-Jul. 25-Aug. 22-
Nov.- 28.
Let's Go, Gallagher. Nov. 7-Nov. 14.
Life's Greatest Game. Jun. 27-Jul. 4-Oct. 17-
Nov. 14.
Lights Out. Jul. 4.
Lilies of the Streets. Aug. 15-Sep. 19-Oct. 31-
Dec. 12.
Love's Bargain. Sep. 12.
I A Merry Christmas, fellow ex- |
I hibitors. [
I We are hamding you a Christ- |
I mas Present every week — all of |
I you who use the dependable^ un- |
I biased tips that we send in, either |
j in booking your show or in figur- |
I ing how much of a play to give it. |
I We'd like to get your help dixr- |
i ing the coming year. |
I Your tips will help us as our |
I tips help you. OUR GANG. |
llllllllllll!lllllllllllllllllllllllllllllllllll!IIIIIIIIIUIIIIIIIIIIIIIIIIIIIIIIIIIlllllllllllilll^
Lullaby. Aug. 15.
Mailman. Jul. 25-Aug. 15.
Man of Nerve. Nov. 14.
Mask of Lopez. Jul. 11-Aug. 15.
Messalina. Jul. 11.
Midnight Molly. Jul. 11-Jul. 18-Sep. 12-Nov.
28.
Millionaire Cowboy. Jul. 4-Jul. 18-Oct. 17-
Dec. 19.
Mysterious Stranger. Oct. 17.
Napoleon and Josephine. Sep. 12.
No-Gun Man. Jul. 11-Jul. 25-Aug. 29-Oct. 3.
North of Nevada. Aug. 8-Nov. 14-Nov. 28.
On the Stroke of Three. Sep. 12-Oct. 10-Oct.
31-Dec. 5.
On Time. Sep. 12.
O. U. West. Sep. 19-Oct. 17.
Parisian Nights. Oct. 3-Nov. 28.
Perils of Paris. Jul. 18.
Phantom Justice. Aug. 8.
Range Terror. Aug. 8-Aug. 15-Oct. 17-Nov.
14.
Richard Talmadge Pictures. Sep. 12.
Ridin' Comet. Jul. 18-Jul. 25-Aug. 22-Sep. 19-
Oct. 3.
RIdin' the Wind. Nov. 7-Nov. 14-Dec. 12-Dec
19.
Scar Hanan. Sep. r)-Sep. 12-Dec. 5-Dec. 19.
Silent Stranger. Jul. 11-Jul. 25-Aug. 8-Nov.
28-Dec. 12.
Silk Stocking Sal. Sep. 12-Sep. 19-Oct. 10-
Nov. 14.
Smooth as Satin. Aug. 8-Aug. 15-Oct. 17-Dec.
5.
Speed Wild. Jul. 11-Jul. 18.
Spirit of the U. S. A. Aug. 8-Aug. 22-Sep. 12-
Oct. 24.
Stepping Lively. Jul. 18-Oct. 3-Oct. 17-Oct. 24.
Tearing Thru. Oct. 30ct. 17-Oct. 24-Nov. 21.
Texas Bearcat. Sep. 19-Oct. 24.
That Devil Quemado. Jul. 11-Jul. 18-Aug. 8-
Aug. 22-Sep. 12-Oct. 10-Oct. 31-Nov. 14-
Nov. 21-Dec. 5.
That Man Jack. Oct. 10-Oct. 31-Nov. 7.
There's Millions in It. Aug. 22.
Three Wise Crooks. Nov. 7-Dec. 12.
Thundering Hoofs. Jul. 11-Jul. 23-Aug. 8-
Aug. 15-Sep. 12-Sep. 19-Oct. 10-Oct. 24-
Oct. 31-Nov. 21-Dec. 19.
Trigger Fingers. Sep. 26-Oct. 10-Nov. 7-Dec. 5.
Unknown Purple. Jul. 25.
Untamed Youth. Jul. 11.
Vanity's Price. Jul. 4-JuI. 18-Sep. 19.
Wall Street WIz. Nov. 7-Nov. 14.
Whit© Fang. Jul. 4-Jul. 11-Jul. 18-Aug. 15-
Aug. 22-Sep. 5-Oct. 10-Oct. 24-Oct. 31-Nov.
28.
White Sin. Jul. 4-Aug. 22-Dec. 5.
White Thunder. Jul. 18-Aug. 22-Sep. 19-Sep.
26-Nov. 7.
Wild Bull's Lair. Sep. 5-S6p. 12-Sep. 19-Sep.
26-Oct. 3 — Oct. 17-Oct. 24-Oct. 31-Nov. 28-
Dec. 5-Decl2-Dec. 19.
Woman Who Sinned. Oct: 17-Nov. 21.
Youth and Adventure. Aug. 8-Sep. 19.
First National
Abraham Lincoln. Jun. 27-Jul. 4-Jul. 25-Aug.
8-Aug. 15-Sep. 26-Nov. 21-Nov. 28.
Anna Christie. Jul. 4-Oct. 31.
Ashes of Vengeance. Sep. 5-Oct. 3.
As Man Desires. Jul. 2o-Aug. 1-Sep. 5-Sep. 12-
784
MOVING PICTURE WORLD
Dccenil)er 26, 1925
Bid Man. Oct. 17-Dec. 5-Dec. 19.
Bellboy 13. Aug. 1-Dec. 5.
Black Oxen. Jul. 4-Oct. 3-Nov. 7-Nov. 28-Dec.
5-Deo. 19.
Born Rich. Sep. 26-Nov. 21.
Boy of Mine. Aug. 8-Oct. 10-Oct. 31.
Brass Bottle. Sep. 5.
Brawn of the North. Aug. 8-Nov. 21.
Chickie. Jun. 27-Jul. 25-Aug. 22-Sep. 12-Sep.
26-Oct. 24-Dec. 5.
Children of the Du.st. Oct. 17.
Christine of the Hungry Heart. Jul 18-
Sep. 19-Oct. 31.
Circus Days. Jul. 4-Oct. 17-Oct. 24.
Classmates. Jun. 27-Jul. 25-Sep. 26-Oct. 10.
Cytherea. Sep. 12.
Daddy. Jul. 18.
Dangerous Age. Aug. 8-Aug. 15-Sep. 19.
Dangerous Maid. Nov. 28.
Dark Angel. Dee. 5-Df c. 12-Dec. 13.
Declasse. Jul. 4-JuI. 11-Oct. 3-Nov. 14-Nov.
21-Dec. 12.
Desert Flower. Aug. 8-Nov. 14-Nov. 28-Dec.
12.
Dinty. Aug. 22.
Dulcy. Dec. 19.
Enchanted Cottage. Jul. 18-Oct. 31.
Enticement. Oct. 24.
Eternal City. Sep. 12-Oct. 31.
Fine Clothes. Oct. 10-Dec. 12-Dec. 19.
Flaming Youth. Dec. 12.
Flirting With Love. Oct. 31.
Flowing Gold. Sep. 12-Sep. 26-Oct. 31.
Fools First. Jul. 11.
For Sale. Jul. 11-Jul. 25.
Frivolous Sal. Jul. 25-Aug. 8-Aug. 29- Sep. 19-
Oct. 10.
Fury. Sep. 5-Sep. 12.
Galloping Fish. Aug. 1-Oct. 31.
Girl in the Limousine. Aug. 8-Sep. 12-Nov. 7.
Girl of the Golden West. Aug. 29-Sep. 5.
Goldfish. Nov. 28.
Graustark. Nov. 14.
Half-Way Girl. Sep. 19-Nov. 14.
Heart of a Siren. Jul. 18-Sep. 12-Sep. 19.
Her Husband's Secret. Jul. IS-Oct. 31.
Her Night of Romance. Jul, 4-Jul. 18-Aug.-
8-Sep. 12-Oct. 31-Nov. 2S-Dec. 12.
Her Reputation. Jul. 11-Sep. 5-Dec. 5.
Her Sister From Paris. Oct. 31.
Her Temporary Husband. Oct. 3-Oct. 17-Nov.
7.
His Supreme Moment. Jul. 4-Sep. 12.
Huntress. Jul. 11-Aug. 22-Oct. 10.
Hurricane's Gal. Nov. 21.
Husbands and Lovers. Sep. 5-Oct. 31.
i^llllillliillliiillilliiiiiiiiiiliililiii|{!liiiii!iiiiii!iiliiiai;iiiiiiiiiiiliiiiiiui!i{:'!iiiii !i:iiiiiiuiiiiii{ii«i:iiilliii:iiiliu.!i=
I Between Ourselves |
I A get together place where |
I we can talk things over |
Merry Christmas, every one of
you who has been helping to give
the exhibitors of this country and
Canada the real showman angle
on the performance of the pic-
tures you have run.
You certzunly deserve — and my
wish is that you get what you
deserve — packed houses not only
on Christmas Day, but from then
s on:
Most people put their minds on
that "More Blessed to Give than
to Receive" idea just around this
time; but you folks, who have
made "Our Gang" such a splendid
name for a generous crowd, put
the spirit of that text into prac-
tical use every week throughout
the year. VAN.
Idle Tongues. Jul. 18-Aug. 22-Oct. 3-Dec. 5.
If I Marry Again. Jul. 18-Aug. 22-Sep. 19-Oct.
10-Oct. 31.
In Every Woman's Life. Jul. 18-Oct. 24.
Inez From Hollywood. Sep. 12-Oct. 17-Nov.
28.
In Hollywood with Potash and Perlmutter.
Jul. 4-JuI. 11-Jul. 18-Aug. 8-Oct. 17.
Isle of Lost Ships. Aug. 29.
I Want My Man. Jul. 25-Aug. 22-Dec. 12.
Jealou.'' Husbands. Sep. 5-Oct. 17-Oct. 31-
Dec. 19.
Just a Woman. Aug. £2-Oct. 31.
Knockout. Sep. 19-Oct. 24-Nov. 28-Dec. 5-
Dec. 19.
Lady. Nov. 14.
Lady Who Lied. Nov. 14.
Learning to Love. Oct. 3-Oct. 24.
Lilies of the Field. Sep. 12-Oct. 3.
Live Wire. Oct. 31.
Lost World. Oct. 10-Oct. 17-Oct. 24-Oct. 31-
Nov. 14-Nov. 21-Nov. 28-Dec. 5-Dec. 12-
Dec. 19.
Love Master. Jul. 18-Oct. 3.
Love's Wilderness Jul. 25-Aug. 8-Oct. 3-
Oct. 31-Nov. 14-Dec. 5.
Madonna of the Streets. Aug. 22-Sep. 19-
Oct. 10-Oct. 31-Dec. 5.
Making of O'Malley. Aug. 15-Aug. 22-Oct.
31-Nov. 14-Nov. 28-Dec. 5.
Marriage Cheat. Oct. 10.
Marriage Whirl. Sep. 12.
Mighty Lak a Rose. Aug. 1-Sept. 5-Oct. 10.
My Son. Sen. 5-Sep. 12-Sep. 19-Dec. 5.
Necessary Evil. Au^. 29-Oct. 17-Oct. 24-Nov.
14.
New Toys. Jul. 11-Aug. 8-Aug. 29-Sept. 6-
Oct. 3.
Nomads of the North. Nov. 21.
Oliver Twist. Jul. 18.
One Clear Call Oct. 31.
One Way Street. Aug. 8-Oct. 3-Oct. 10-Nov.
28.
One Year to Live. Oct. 3-Oct. 10.
Only Woman. Jul. 18-Aug. 29.
Pace that Thrills. Nov. 14.
Falntid People. Jul. 4-Jul. 18-Sept. 5-Oct. 3-
Oct. 17-Oct. 31-Dec. 5.
Penrod and Sam. Aug. 8-Dec. 12.
Perfect Flapper. Jul. 4-Aug. 1-Aug. 8-Oct.
17.
Ponjola. Oct. 17.
Potash and Perlmutter. Jul. 4-Oct. 17-Nov.
7.
Quo Vadis. Aug. 1-Aug. 22.
Sally. Jul. 11-Jul. 25-Aug. 1-Aug. 22-Aug.
29-Oct. 24-Nov. 14-Dec. 19.
Sandra. Jul. 4-Jul. 11-Jul. 18-Dec. 5.
Scarlet Lily. Set. 12.
Scarlet West. Oct. 31-Nov. 14-Nov. 28.
Sea Hawk. Jul. 4-Jul. 25.
Secrets. Jul. 11-Oct. 3-Oct. 10-Nov. 7-Dec. 12.
Self-Made Failure. Aug. 15-Aug. 22-Oct. 24.
Nov. 14.
Shore Leave. Oct. 2*-Nov. 14-Nov. 21-Nov. 28.
Silent Watcher. Aug. 22-Aug. 29-Sept. 12-
Oct. 10-Oct. 31-Nov. 14.
Single Wives. Jul. 25-Oct. 24-Oct. 31.
Skin Deep. Jul. 4-Dec. 12.
Slippy McGee. Aug. 29.
So Big. Jul. 11-Jul. 18. -Sept. 12-Sept. 19-
Oct. 3-Oct. 31-Nov. 14.
Son of the Sahara. Jul. 4.
Song of lyove. Oct. 24.
Soul Fire. Oct. 10-Oct. 24-Nov. 14.
Sundown. Jul. 18-Jul. 25-Aug. 15-Aug. 29-
Oct. 3-Nov. 14-Dec. 12.
Sunshine Trail. Aug. 29.
Talker. Aug. 8-Aug. 22-Sept. 12-Oct. 31.
Tarnijh. Aug. 22.
Thief in Paradise. Jul. 11-Aug. 22-Sept. 12-
Nov. 7-Nov. 21-Nov. 28.
Those Who Dance. Oct. 3-Oct. 10-Oct. 31-Nov.
14-Dec. 5.
Trouble. Oct. 24.
Twenty-one. Jul. 11-Jul. 25-Nov. 7.
Voice from the Min.xret. Aug. 22.
AVhat a Wife Learned. Oct. 3.
When a Man's a Man. Aug. 15-Oct. 3-Oct. 31-
Dec. 5-Dec. 12.
White Monkey. Sept. 12-Dec. 5.
Why Men Leave Home. Aug. 22-Oct. 10-Nov.
7-Dec. 5.
Woman on the Jury. Jul. 4-Oct. 31.
Fox
Against All Odds. Sept. 5.
Alias the Night Wind. Jul. 25.
Arizona Express. Aug. 15.
Arizona Romeo. Jul. 18-Aug. 22-Sep. 5-Sep.
12-Sep. 19-Oct. 3-Nov. 28-Dec. 19.
As No Man Has Loved. Oct. 17-Dec. 5-Dec. 12.
Blizzard. Jul. 4.
Conquest. Dec. 5.
Cupid's Fireman. Aug. 1.
Curlytop. Jun. 27.
Cyclone Rider. Jul. 18-Aug. 22-Sep. 12-Sep.
19-Oct. 10-Oct. 17-Oct. 31-Nov. 14-Dec. B.
Dancers. Aug. 22-Oct. 17-Nov. 21-Dec. 12.
Dante's Inferno. Jul. 4-Jul. 25-Sep. 5.
Darwin Was Right. Aug. 1-Sep. 19-Oc;. a.
Daughters of the Night. Jul. 18-Sep. 19-Sep.
26-Oct. 17-Nov. 28.
Deadwood Coach. Aug. 1-Sep. 19-Oct. 3-Oct.
10-Nov. 7-Nov. 14-Nov. 28.
Desert Outlaw. Jul. 11-Jul. 25-Aug. 15-Oct.
10-Oct. 24.
Dick Turpln. Jul. 4-Jul. 18-Aug. 1-Aug. 16.
Sep. 19-Oct. 3-Oct. 10-Oct. 17-Nov. 7-Dec.
12.
Drag Harlan. Jun. 27-Jul. 4-Oct. 17.
Duralid of the Bad Lands. Dec. 12.
Everyman's Wife. Aug. 29-Oct. 31.
Eyes of the Forest. Aug. 16.
December 26, 1925
MOVING PICTURE WORLD
785
Flames of Desire. Jul. 18-Oct. 17.
Folly of Vanity. Jul. 18-Aug. 15-Aug. 22-
Sep. 5-Oct. 24.
Fool. Nov. 21-Dec. 12.
Gentle Julia. Jul. 4.
Gerald Cranston's Wife. Aug. 22-Sep. 5-Sep.
19.
Gold and the Girl. Jul. 18-JuI. 25-Aug. 22-
Aug-. 29-Sep. 5-Oct. 17-Nov. 21.
Gold Heels. Jul. IS-Jul. 25-Aug. 29-Sep. 12-
Sep. 26.
Great Diamond Mystery. Aug. 1-Sep. 19-Oct.
10-Nov. 21-Dec. 19.
Heart Buster. Sep. 5.
Hearts and Spurs. Jul. 18-Oct. 3-Oct. 10-Oct.
17.
Hearts of Oak. Jul. 4-Jul. 25-Sep. 12-Sep. 19-
Oct. 10-Oct. 17-Oct. 31-Dec. 5.
Honor .A.mong Men. Aug. 22-Sep. 19-Oct. 24.
Hoodman Blind. Aug. 15.
Hunted Woman. Jul. 18-Aug. 22-Sep. 19-Oct.
3-Nov. 28-Dec. 5-Dec. 19.
In Love With Love. Jul. 25-Aug. 1-Aug. 22-
Sep. 12-Oct. 3-Oct. 17.
Iron H'orse. Oct. 31-Nov. 7-Nov. 21-Dec. 19.
It Is the Lav/. Jul. 4-Aug. 1-Aug. 22-Oct. 17-
Nov. 21.
Kentucky Pride. Oct. 17-Nov. 14-Dec. 12.
Kiss Barrier. Dec. 5.
Ladies to Board. Aug. 15-Sep. 5-Oct. 10.
Last Man on Earth. Jul. 18-Sep. 5-Oct. 10-
Nov. 28.
Last of the Duanes. Jul. 4-Jul. 18-Aug. 1-
Sep. 12-Oct. 10-Oct. 17-Nov. 21.
Lightnin'. Oct. 24-Nov. 21-Dec. 12.
Lone Chance. Jun. 27.
Lucky Horeshoe. Oct. 17-Dec. 5-Dec. 19.
Man Hunter. Aug. 1-Aug. 8.
Man Who Came Back. Sep. 5-Oct. 10-Oct. 24-
Nov. 21.
Man Who Played Square. Sep. 19-Oct. 17-
Dec. 19.
Marriage in Transit Aug. 22-Nov. 28.
Mile-a-Minute Romeo. Jul. 4.
My Husband's Wife. Oct. 17.
No Mother to Guide Her. Jul. 4.
Nort'h of Hudson Bay. Jul. 11-Sep, 5.
Not a Drum Was Heard. Aug. 1.").
•Oh You Tony. Jul. 18-Aug. 8-Aug. 22-Dec. 5.
Painted Lady. Aug. 22-Sep. 19-Oct. 3-Dec.
19.
Ports of Call. Oct. 3-Dec. 19.
Rainbow Trail. Jul. 18-Aug. 8-Sep. 26-Oct.
17-Nov. 28.
Riders of the Purple Sage. Jul. 18-Aug. 8-
Aug. 29-Sep. 26-Oct. 3-Oct. 17.
Roughneck, Sept. 5-Nov. 28.
Rough and Ready. Oct. 24.
St. Elmo. Jul. 4.
Scarlet Honeymoon. Sep. 5-Oct. 10-Oct. 24.
Scuttlers. Aug. 15.
Shadows of the East. Aug. 1.
She Wolves. Aug. 29-Oct. 3.
Six Cylinder Love. Jul. 4.
Soft Boiled. Jul. 18.
Stardust Trail. Sep. 5-Oct. 24-Nov. 21-Nov.
28-Dec. 19.
Teeth. Jul. 11-Jul. 25-Aug. 15-Sep. 19-Sep.
26-Oct. 24.
Temple of Venus. Jul. 4.
This Freedom. Aug. 15-Sep. 19.
Timber Wolf. Oct. 24-Oct. 31-Dec. 5-Dec. 19.
Trail Rider. Jul. 4-Aug. 8-Aug. 15-Sep. 12-
Oct. 3-Oct. 10-Oct. 24-Dec. 19.
Troubles of a Bride. Oct. 24-Dec. 19.
Trouble Shooter. Sep. 5.
Two Mix Features. Sep. 26.
Vagabond Trail. Aug. S-Aug. 22.
Warrens of Virginia. Jul. 25-Aug. 1-Aug. 8-
Aug, 22-Sep. 5-Nov. 21.
Wheel. Dec. 12-Dec. 19.
Wings of Youth. Sep. 5-Sep. 19-Oct. 31-Nov.
7-Nov. 21-Dec. 19.
Winner Take All. Jul. 4-Aug. 8-Sep. 5-Oct.
31-Nov. 7-Nov. 21-Dec. 19.
Wolves of the Night. Jul. 4;Oct. 10.
You Can't Get Away With It'. Aug. 15.
MetrO'Qoldwyn
Along Came Ruth. Sep. 5.
Arab. Sep. 5-Dec. 12.
Bandolero. Jun. 27-Jul. 4-Sep. 19-Oct. 10-
Nov. 7-Nov. 21.
Beauty Prize. Jul. 11-Jul. 18-Aug. 1.
Boy of Flanders. Aug. 1.
Bread. Jun. 27-Jul. 4-Oct. 10-Oct. 31.
Broken Barriers. Jul. 4-?pp. 5-Dec. 12.
Cheaper to Marry. Jul. 25-Aug. 1-Sep. 5-
Sepf. 12-Nov. 28-Dec. 12.
Chu-Chin-Chow. Sept. 26-Dec. 19.
Circe, the Enchantress. Jul. 4-Oct. 17-Nov.
28.
Daddy's Gone A-Hunting. Jul. 18-Dec. 5.
Denial. Aug. 22-Sep. 19-Oct. 10-Dec. 5.
Dixie Handicap. Jul. 11-Jul. 18-JuI. 25-Aug.
1-Oet. 10-Dec. 5-Dec. 12.
Eagle's Feathers. Jul. 25-Aug. 22-Nov. 14-
Dec. S.
Eternal Struggle. Jul. 25-Aug. 1.
Excuse Me. Aug. 1-Sep. 26-Oct. 10-Nov. 21-
Dec. 19.
Fashion Row. Nov. 14.
Great Divide. Jul. 4-Jul. 11-Aug. 22-Oct. 10-
Oct. 17-Oct. 31-Nov. 21-Dec. 19.
Great White Way. Sep. 26-Oct. 3.
Greed. Sep. 5-Sep. 12-Sep. 26.
Green Goddess. Sep. 12.
Half-a-Dollar Bill. Sep. 19.
Happiness. Jul. 25-Aug. 15-Sep. 19.
Heart Bandit. Aug. 15.
He Ys'ho Got Slapped. Jul. 11-Sep. 19-Oct. 10-
Oct. 31-Dec. 5-Dec. 19.
His Hour. Jul. 4-Sep. 5-Sep. 12-Dec. 5.
In Search of a Thrill. Aug. 1-Sep. 19.
Janice Meredith. Jul. 18-Sep. 5-Oct. 3-Oct.
10.
Lady of the Night. Aug. 22-Aug. 29-Sep. 19-
Dec. 19.
Little Old New York. Aug. 1-Sep. 12-Dec. 19.
Little Robinson Cl-usoe. Aug. 8-Oct. 31-
Dec. 5.
Man and Maid. Sep. 26-Oct. 31-Nov. 14,
Married Flirts. Jul. 4-Jul. IS-Sep. 26-Oct. 24-
Dec. 19.
Midshipman. Nov. 28.
Monster. Jul. 18-Sep. 19-Oct. 3-Nov. 14-Dec. 5.
Name the Man. Aug. 8.
Navigator. Jul. 4-Jul. 11-Jul. 18-Aug. 8-Sep.
19-Oct. 17-Oct. 31.
Nellie, the Beautiful Cloak Model. Jul. 25-
Aug. 8-Oct. 31-Dec. 12.
Never the Twain Shall Meet. Oct. 24-Nov. 28.
One Night in Rome. Oct. 24.
Our Hospitality. Aug. 8-Aug. 15.
Pleasure Mad. Dec. 5.
Prairie Wife. Jul. 18-Aug. 8-Oct. 17-Oct. 31-
Nov. 28-Dec. 5.
Pretty Ladies. Oct. 3-Nov 21-Nov 28.
Rag Man. Jun. 27-Jul. 18-Oct. 10-Dec. 5-
Dec. 19.
Recoil. Jul. 18.
Red Lily. Jul. 4-Aug. 8-Aug. 22-Sep. 12-Dec.
19..
Rejected Woman. Oct. 24.
Reno. Jul. 25.
Revelation. Jul. 4-Aug. 8-Sep. 5-Sep. 19.
Romola. Sep. 2G.
Rouged Lips. Jul. 25.
Scaramouche. Sep. 12-Sep. 26-Oct. 31.
Seven Chances. Jul. 4-Jul. 18-Aug. 15-Sep.
19-Nov. 21-Nov. 28.
Sherlock, Jr. Oct. 10-Dec. 5.
Shooting of Dan McGrew. Jul. 18-Aug. 15-
Oct. 10.
Silent Accuser. Jul. 4-Jul. 18-Sep. 5-Oct. 10-
Oct. 31-Dec. 5-Dec. 12.
Sinners in Silk. Jul. 4-Jul. 18-Jul. 25-Aug. 8-
Aug. 22-Sep. 5-Sep. 19-Oct. 10-Nov. 27.
Slave of Fashion. Oct. 10.
Snob. Jul. 25-Sep. 19-Oct. 10-Oct. 17-Oct.
31.
Social Code. Jul. 25-Aug. 15-Oct. 24.
So This Is Marriage. Jul. 4-Jul. 25-Sep. 5-
Oct. 24-Dec. 5.
Sporting Venus. Jul. 4-Oct. 24-Nov. 21.
Strangers of the Niglit. Dec. 5
Sun-up. Nov. 21.
Tess of D'Urbervillcs, Nov. 21.
Three Ages. Jul. 11-Jul. 25.
Thy Name Is Woman. Jul. 11-Dec. 5.
True As Steel. Aug. S-Nov. 21.
Unholy Three. Oct. 3-Oct. 24-Nov. 21-Nov. 28-
Dec. 19.
Uninvited Guest. Aug. 22-Sep. 19-Sep. 26.
Unseeing Eyes. Oct. 24.
Way of Girl. Aug. 8-Sep. 5-Dec. 5.
White Desert. Sep. 5-Oct, 10-Dec. 5-Dec. 12.
White Sister. Sep. 5-Oct. 31.
Wife of the Centaur. Jul. 25-Oct. 31-Nov. 7-
Nov. 14-Dec. 5.
Wild Oranges. Aug. 8-Oct. 24.
Wine of Youth. Sep. 19-Dec. 19.
Women Who Give. Jul. 4-Jul. 25-Dec. 19.
Yolanda. Aug. 22-Sep. 5-Oct. 24-Dec. 5.
Zander the Great. Sep. 5.
Paramount
Adventure. Jul. 2o-Aug, 1-Aug. 8-Aug. 22-
Sep. 5-Oct. 3-Oct, 31-Dec. 12.
After the Show. Aug. 1.
Air Mail. Aug. 15-Oct. 3-Oct. 17-Oct. 24-Nov.
14-Dec. 12.
Alaskan, Aug, 8-Aug. 22-Nov. 7-Dec. 12.
A Man Must Live. Aug. 8-Aug. 15-Oct. 10-
Oct. 17-Nov. 21.
Ancient Hig'hway. Nov. 28.
Any Woman. Sep. 5-Sep. 19-Oct. 17-Nov. 28.
Are Parents People? Sep. 5-Oct. 17-Oct. 31-
Nov. 28.
Argentine Love. Jul, 11-Jul. 25-Oct. 17-Nov.
28.
A Son of His Father. Oct. 10-Oct. 17-Nov. 7-
Nov. 14-Nov. 28-Dec. 12.
Bedroom Window. Jul. 11-Aug. 1-Oct. 10-
Dec. 12.
Beggar on Horseback. Sep. 26-Oct. 10-Oct.
24-Oct. 31-Nov. 7-Nov. 28-Dec. 12.
Best People. Dec, 12,
Big Brother. Jul. ll-.\ug. 8-Aug. 29-Oct. 17.
Bluebeard's Eighth Wife. Oct, 24-Oct, 31.
786
MOVING PICTURE WORLD
December 26, 1923
Border Legion. Jul. 25-Au&. 1-Sep. 5-Sep.
>9-Oct. 17.
Call of the Canyon. Jul. 4-Jul. 18-Aug. 1-
Aug. 8-Aug. 15-Oct. 10.
Changing Husbands. Aug. 22-Oct. 24-Nov. 7.
Charmer. Aug. 8-Aug. 22-Sep. 5-Nov. 2'8-Dec.
12.
Cheat. Aug. 15-Aug. 29.
City That Never Sleeps. Jul. 4-Aug. 15-Oct.
10-Oct. 31.
Coast of Folly. Oct. 17-Oct. 31-Nov. 14-Nov.
28-Dec. 12.
Code of the Sea. Jul. 11-Nov. 14,
Code of the West. Jul. 25- Aug.8-Aug. 22-
Sep. 26-Oct. 17-Oct. 24-Oct. 31-Nov. 28.
Coming Thru. Jul. 25-Aug. 1-Aug. 15-Aug.
22-Oct. 10-Cct. 17-Oct. 31-Nov. 7.
Confidence Man. Aug. 8-Sep. 12-Oct. 24.
Contrabrand. Aug. 8-Sep. 19-Oct. 17-Oct. 31-
Nov. 28.
Crowded Hour. Sep. 12-Sep. 19-Oct. 10-Oct.
24-Oct. 31-Nov. 14.
Dangerous Money. Jul. 25-Aug. 8-Aug. 15-
Oct. 17-Nov. 7.
Devils Cargo. Aug. 15-Aug. 22-Aug. 29-Nov.
7-Nov. 28.
Dressmaker From Paris. Jul. 4-Jul. 25-Oct.
17-Nov. 14.
East of Suez. Aug. 1-Oct. 24-Nov. 7-Nov. 28.
Empty Hands. Jul. 4-Jul. 25-Aug. 15-Sep.
26-Oct. 10-Nov. 7-Nov. 14.
Enemy Sex. Jul. 25-Oct. 10-Nov. 28.
Eve's Secret. Sep. 12-Oct. 3-Oct. 17-Nov. 28
Dec. 12.
Feet of Clay. Jul. 4-Jul. 18-Jul. 25-Aue. o.
Female. Jul. 25-Aug. 22-Oct. 31-Nov. 28.
Fighting Coward. Jul. 25-Aug. 8-Sep. 12-Oct.
10-Nov. 14.
Flaming Barriers, Jul. 25-Aug. 8-Aug. 23-
Oct. 10-Oct. 17.
Flower of the Night. Dec. 19.
Forbidden Paradise. Jul. 18-Aug. 1-Aug. 22.
Forty Winks. Jul. 4-Jul. 18-Aug. 8-Aug. 15-
Nov. 28.
Garden of Weds. Jul. 4-Aug. 8-Aug. 15-Aug.
22
Golden Bed. Jul. 11-Jul. 18-Jul. 25-Aug. 1-
Aug. 29-Oct. 31.
Golden Princess. Dec. 5.
Goose Hangs High Oct. 17-Dec. 5-Dec. 19.
Grounds for Divorce. Sep. 19-Nov. 14-Nov. 28.
Guilty One. Oct. 10-Oct. 31.
Heritage of the Desert. Jul. 4-Aug. 1-Oct.
10.
Her Love Story. Jun, 27-Aug, 8-Sep. 12-
Oct. 10.
Her Own Money. Aug. 1.
His Children's Children. Aug. 29-Sep. 19.
Homeward Bound. Oct. 24.
Humming Bird. Jul. 25-Aug. 8-Aug. 29-Sep.
26.
Icebound. Jul. 11-Nov. 14.
In the Name of Love. Sep. 26-Oct. 3-Oct. 17-
Oct. 24-Nov. 14.
Kiss in the Dark. Jul. 4-Aug. 15-Aug. 29-
Nov. 28
Light of the Western Stars. Aug. 1-Aug. 15.
Aug. 29-Sep. 12-Oct. 10-Oct. 17, Nov. 14-
Nov. 21-Dec. 5.
Light That Failed. Jul. 18-Oct. 10.
Lily of the Dust. Sept. 12.
Little French Girl. Aug. 29-Nov. 11.
Locked Doors. Aug. 1-Aug. 8-Sep. 12.
Lord Jim. Dec. 12.
Lost — A Wife. Aug. 8-Sep. 12-Oct. 31-Nov.
14-Dec. 12.
Lucky Devil. Sep. 12-Sep. 19-Oct. 10-Oct. 24-
Nov. 14-Dec. 5-Dec. 12-Dec. 19.
Madame Sans Gene. Jun. 27-Jul. 18-Aug. 1-
Aug. 22-Sep. 5-Sep. 12-Oct. 24-Oct. 31-
Nov. 21-Dec. 19.
Manhandled. Aug. 8-Sep. 12-Sep. 19-Oct. 10-
Oct. 24-Nov. 21.
Manhattan, Jul. 11-Jul. 25-Aug. 1-Nov. 7.
Manicure Girl. Aug. 8-Sep. 12-Oct. 10-Oct.
24-Dec. 5.
Man Who Fights Alone. Aug. 1.
Man Who Found Himself. Nov. 21.
Marry Me. Aug. 1-Sep. 12-Oct. 17-Nov. 14-
Dec. 19.
Men. Sep. 12.
Men and Women. Sep. 5-Nov. 14-Dec. 5.
Merton of the Movies. Jul. 25-Aug. 15-Aug.
22-Oct. 17-Oct. 31-Nov. 21.
Miss Bluebeard. Jul. 4-Aug. 1-Aug. 8-Aug.
22-Nov. 14-Nov. 21.
Monsieur Beaucaire. Jul. 18-Aug. 15-Aug.
29-Sep. 5.
Ne'er Do Well. Sep. 12-Oct. 24-Dec. 19.
New Brooms. Nov. 14-Dec. 5-Dec. 19.
New Lives for Old. Jul. 4-Jul. 18-Sep. 12-
Dec. 12-Dec. 19.
Night Club. Jul. 18-Jul. 25-Aug. 22-Aug. 29-
Sep. 5-Oct. 10-Oct. 17-Oct. 24-Oct. 31-Nov.
21-Dec. 12.
Night Life of New York. Oct. 10-Oct. 17-Oct.
24.
North of 36. Jul. 4-Jul. 11-Jul. 18-Jul. 25-
Aug. 1-Sep. 12-Oct. 10-Nov. 14-Dec. 19.
Not So Long Ago, Oct. 10-Oct. 17-Oct. 31-
Nov. 21.
Old Home Week. Jul. 4-Jul. 11-Jul. 18-Aug.
22-Sep 19-Oct. 10-Nov. 21-Dec. 6-Dec. 12.
Open All Night. Jun. 27-Aug. 1-Aug. S-Sep. 5.
Paramount Releases, Oct. 17.
Paths to Paradise. Aug. 1-Aug. 8-Aug. 29-
Oct. 17- Oct. 31- Nov. 14-Nov. 21-Dec. 12.
Peter Pan. Jul. 4-Jul. 11-Jul. 18-Aug. 1-Aug.
8-Aug. 29-Sep. 5-Sep. 26-Nov. 21-Dec. o.
Peter the Great. Aug. 1.
Pied Piper Malone. Jul. 4-Aug. 1-Sep. 26.
Pony Express. Nov. 14-Nov. 21-Dec. 5-Dec.
19.
Prodigal Daughters. Oct. 24.
Purple Highway. Nov. 21.
Regular Fellow (He's a Prince). Nov. 7-
Dec. 19.
Rugged Water. Sep. 26-Oct. 24-Nov. 14-Nov.
21.
Ruggles of Red Gap. Aug. 1-Sep. 26.
Sackcloth and Scarlet. Jul. 18-Aug. 1-Aug.
29-Nov. 14.
Sainted Devil. Sep. 5-Oct. 17-Oct. 24-Nov.
14-Dec, 5,
Salome of the Tenements. Jul. 4-Aug. 29-
Nov. 14.
Salomy Jane. Aug. 29-Sep. 26.
Seven Keys to Baldpate. Nov. 28-Dec. 5-
Dec. 19,
Shadows of Paris. Aug. 29-Oct. 10-Oct. 24.
Shock Punch. Jul. 11-Jul. 18-Aug. 1-Aug. 29-
Sep. 26-Oct. 17-Oct. 24-Nov. 14-Nov. 28-
Dec. 12.
Sideshow of Life. Jul. 4-Aug. 1-Oct. 17-Dec.
12.
Singer Jim McKee. Jul. 4-Aug. 29-Nov. 14.
Sinners in Heaven. Jul. 11-Aug. 1-Sep. 26-
Nov. 14-Nov. 21.
Society Scandal. Jul. 11-Oct. 3.
Spaniard, Jul. 18-Aug. 29-Nov. 7-Dec. lii.
Stephen Steps Out. Nov. 7.
Story Without a Name. Jul. 4-Aug. 1-Sep. 5-
Oct. 17-Nov. 7-Dec. 12.
Stranger. Oct. 3.
Street of Forgotten Men. Oct. 3-Oct. 17-Oct.
24-Nov. 7.
Swan. Aug. 15-Oct. 31.
Ten Commandments. Aug, 15-Aug. 22-Sep. 12-
Sep. 26-Oct. 17-Oct. 31-Nov. 7-No%-. 14-
Nov. 17-Dec. 12-Dec. 19.
Thundering Herd. Aug. 1-Aug. 22-Sep. 12-
Oct. 3-Oct. 17-Oct. 24-Nov. 21-Nov. 28-
Dec. 12.
Tiger's Claw. Oct. 17.
Tiger Love. Aug. 1-Nov. 28.
Trouble With Wives. Oct. 17-Nov. V.
Tomorrow's Love. Jul. 4-Aug. 29.
Tongues of Flame. Jul. 4-Jul. 25-Sep. 26-
Oct. 17-Nov. 28,
Too Many Kisses, Jul. 18-Jul. 25-Aug. 1-
Aug. 22-Oct. 17-Dec, 12.
Top of the World. Jul. 4-Jul. 18-Aug. 1-Aug.
22-Nov. 14-Nov. 28.
To the Last Man. Jul, 11-Aug. 15-Aug. 22.
Triumph. Jul. 11-Sep. 26-Oct. 24.
Unguarded Women. Jul. 25-Aug. 15-Oct. 3.
■Valley of Silent Men. Oct. 24,
Wages of 'Virtue. Jul. 4-Jul. 25-Aug. 22-Sepv
26-Oct. 25.
Wanderer of the Wasteland. Jul. 25-Aug. 1-
Aug. 22-Sep. 5-Nov. 7-Nov. 14-Nov. 28.
Welcome Home. Sep. 26-Oct. 3-Oct. 24.
West of Water Tower. Sept. 26.
Wild Bill Hickok. Aug. 1-Sep. 19-Sep. 26.
Wild Horse Mesa. Oct. 17-Oct. 24-Nov. 7-
Nov, 14,
Wild. Wild Susan. Oct. 24-Nov. 14-Nov. 28.
Woman Proof. Sep. 19-Sep. 26.
Worldly Goods. Jul. 25-Aug. 15-Aug. 29-Oct.
24.
Zaza. Jul. 4.
Pathe
Battling Orioles. Jul. 11-Sep. 19-Oct. 3-Oct.
10.
Black Cyclone. Sep. 19-Oct. 24-Nov. 21.
Call of the Wild. Jul. 25-Aug. 8-Oct. 3-Oct.
21.
Dr. Jack. Aug. 1.
Dynamite Smith. Jul. 25-Oct. 17.
Freshman. Oct. 17-Oct. 24-Oct. 31-Nov. 21-
Dec. 5-Dec. 12.
Girl Shy. Aug. 22-Sep. 5-Nov. 14-Dec. 5.
Hot Water. Jul. 11-Aug. 8-Aug. 22-Aug. 29-
Oct. 10-Oct. 31.
King of Wild Horses. Aug. 1-Aug. 29-Sei)v
19-Oct, 3-Oct. 24.
Percy. Sep. 12-Dec, 5,
Safety Last. Oct. 17-Oct. 31
■Vincennes. Aug. 15.
Way of a Man (feature) Jul. 4,
White Sheep. Jul. 4-Jul.ll-Aug, 29-Dec, 12..
Principal
GLENN ^1
WITH
C0JVST4NCE %mm
ConfiaiKf Bcnnrtt. mrtii bridv of miny millions,
m luppoK of the tiar in i livHy comedy drama in
vhiVh the boob b(com« iht Man of the Hour
From ibf siory by C Gardner SutI
DircM-td by Joseph Henabery
/Issociated Eihtbilors fni
Girls Men Forget. Aug. 1,
Helen's Babies. Aug. 22-Dec. 12.
December 26, 1925
MOVING PICTURE WORLD
7%7
Mine With the Iron Door. Sep. 19-Oct. 24.
Re-Creation of Brian Kent. Jul. 25-Aug. 1.
Producers Dist. Corp.
Another Man's Wife. Jul. 25-Aug. 1-Aug. 8-
Aug. 29-Dec. 12.
Another Scandal. Sept. 19-Dec. 12.
Bad Lands. Oct. 3-Oct. 10.
Barbara Frietchie. Jul. 25-Aug-. 8-Aug. 29-
Sep. 19-Oct. 3-Dec. 12.
Beauty and the Bad Man. Oct. 31.
Beyond the Border. Jun. 27-Dec. 12-Dec. 19.
Beyond the Rocks. Aug. 29-Oct. 24.
Cafe in Cairo Jul. 11-Aug. 29-Sep. 19-Oct. 3.
Chalk Marks. Jul. 4.
Charley's Aunt. Jul. 4-Jul. 25-Aug. 15-Aug.
29-Oct. 3-Oct. 24-Nov. 21-Nov. 9-Dec. 6-
Dec. 19.
Chorus Lady. Aug. 15-Aug. 29-Sep. 19-Oct.
10-Oct. 31.
Coming of Amos. Nov. 28-Dec. 12.
Crimson Runner. Aug. 8-Nov. 28-Dec. 5.
Drivin' Fool. Aug. 15.
^ Flaming Forties. Jul. 4-Aug. 8-Sep. 19- Nov.
28.
Friendly Enemies. Oct. 10-Dec. 5.
Girl on the Stairs. Aug. 15-Sep. 5-Sep. 19-
■ Sep. 26-Oct. 3.
Harry Carey Pictures. Nov. 14.
Hell's Highroad. Nov. 28.
Her Own Free Will. Sep. 12.
Hold Tour Breath. Aug. 8-Aug. 29-Sep. 12-
Dec. 19.
Hoosier Schoolmaster. Oct. 3.
House of Youth. Aug. 22-Sep. 12.
Let Women Alone. Jul. 4-Jul. 25-Oct. 10-Oct.
24-Nov. 21-Nov. 28-Dec. 5.
Lightning Rider. Jun. 27-Oct. 10.
Love's Whirlpool. Oct. 10-Oct. 24.
Mirage. Aug. 22.
Night Hawk. Jul. 4-Jul. 25.
Not One to Spare. Aug. 15-Aug. 29.
Off the Highway. Dec. 5.
On the Threshold. Nov. 28-Dec. 12.
People vs. Nancy Preston. Nov. 28.
Ramshackle House. Aug. 15-Aug. 22-Aug. 29.
Reckless Romance. Jul. 4-Aug. 29-Sep. 5-
Sep. 12-Sep. 19-Nov. 7.
Roaring Rails. Jul. 11-Jul. 18-Sep. 12-Oct.
24-Nov. 7-Nov. 14-Dec. 5.
Seven Days. Nov. 28-Dec. 12.
Silent Sanderson. Jul. 4-Jul. 18-Aug. 29-Oct.
3-Oct. 24.
Simon the Jester. Nov. 21.
Siren of Seville. Aug. 29-Sep. 19-Nov. 21.
Soft Shoes. Aug. 1-Aug. 22-Nov. 7.
Stop Flirting. Jul. 18-Aug. 1-Aug. 29-Nov.
21-Dec. 5.
Texas Trail. Aug. 29.
Tiger Thompson. Jul. 18-Aug. 1-Oct. 3.
Trouping With Ellen. Aug. 1-Aug. 22-Sep. 19-
Oct. 31-Dec. 19.
Try and Get It. Oct. 24.
Wandering Husbands. Jul. 11-Aug. 29-Sep.
26-Oct. 24.
Welcome Stranger. Jul. 18-Nov. 21-Nov. 28.
What Shall I Do? Jul. 4-Aug. 15-Nov. 21-Dec.
5.
Schulherg
April Showers. Aug. 1.
Maytime. Aug. 15.
Poisoned Paradise. Aug. 15.
Virginian. Aug. 15.
United Artists
America. Jul. 11-Oct. 31-Nov. 7-Nov. 11.
Broken Blossoms. Aug. 15.
Dorothy Vernon of Haddon Hall. Nov. 7.
Extra Girl. Nov. 21.
Gold Rush. Oct. 24.
Hill Billy. Dec. 5.
His Majesty the American. Dec. 12.
Iron Trail. Sep. 5.
Isn't Life Wonderful? Jul. 11-Oct. 17-Dec. 5.
Little Annie Rooney. Oct. 17-Dec. 12.
Little Lord Fauntleroy. Oct. 10.
Loving Lies. Oct. 10-Nov. 14.
Mark of Zorro. Aug. 8.
No More Women. Oct. 10.
One Exciting Night. Aug. 8-Sep. 5-Oct. 3-Oct.
31-Dec. 5.
Orphans of the Storm. Oct. 31.
Richard the Lion Hearted. Nov. 14.
Robin Hood. Jul 25.
Rosita. Oct. 3.
Sally of the Sawdust. Jun. 27-Nov. 28-Dec. 19.
Salvatiori Hunters. Jul. 11.
Tailor Made Man. Jul. 25.
Tess of the Storm Country. Jul. 11-Sep. 5-
Oct. 3-Nov. 28-Dec. 19.
The Nut. Jul. 11.
Thief of Bagdad. Jul. 11-Oct. 17-Nov. 7-
Dec. 5.
Thru the Back Door. Jul. 18-Sep. 19
Waking Up the Town. Aug. 8-Nov. 28-Dec.
19.
Way Down East. Jul. 25-Oct. 3.
White Rose. Sep. 27-Oct. 3.
Wild Justice. Oct. 3-Oct. 17.
Woman of Paris. Oct. 31.
Universal
Ace of Spades. Dec. 12.
Big Timber. Jul. ll-Jul.' 25-Oct. 10-Nov. 7.
Blinky. Oct. 10.
Broadway or Bust. Jul. 11-Aug. 15-Sep. 26.
Burning Trail. Jul. 4-JuI. 11-Sep. 5.
Bustin' Through. Oct. 24.
Butterfly. Aug. 8-Oct. 31-Dec. 5.
California Straight Ahead. Oct. 24-Nov. 7-
Dec. 5.
Chapter in Her Life. Aug. 22.
Circus Cyclone. Nov. 7.
Dangerous Innocence. Sep. 19-Oct. 10-Dec. 5.
Daring Chances. Jul. 11-Aug. 22-Aug. 29-
Sep. 19-Sep. 26-Nov. 21-Dec. 5-Dec. 19.
Darling of New York. Aug. 1.
Don Daredevil. Aug. 22-Sep. 5-Oct. 10-NoV.
7-Dec. 5.
Drifting. Aug. 15.
Excitement. Aug. 15-Sep. 5-Oct. 10.
Family Secret. Jul. 25-Aug. 8-Oct. 24-Oct. 31-
Dec. 5.
Fast Worker. Nov. 7.
Fifth Avenue Models. Sep. 5.
Fight for Honor. Jul. 25.
Fighting Americans. Sep. 13-Oct. 3-Oct. lu-
Oct. 31-Dec. 5.
Fighting Fury. Sep. 5-Oct. 17.
Flying Hoofs. Oct. 3.
Fool's Highway. Jul. 25-Aug. 15-Sep. 5-Sep.
19-Oct. 24.
Forty Horse Hawkins. Jul. 25-Aug. 15.
Gaiety Girl. Aug. 29-Nov. 7.
Headwinds. Nov. 14-Nov. 21-Nov. 28.
High Speed. Jul. 11-Nov. 7.
Hit and Run. Aug. 1-Sep. 5-Sep. 19-Nov. 28.
Hunchback of Notre Dame. Jul. 25-Sep. 5-
Nov. 28-Dec. 12.
Hurricane Kid. Jul. 11-Aug. 8-Sep. 19-Oct. 3-
Oct. 24-Nov. 21.
I'll Show You the Town. Aug. 8-Aug. 15-
Sep. 19-Oot. 3-Oct. 10-Nov. 21-Nov. 28.
Jewel Productions. Aug. 8.
K — The Unknown. Jul. 25-Aug. 29-Oct. 3-
Oct. 31-Dec. 5.
Lady of Quality. Aug. 15.
Last Laugh. Jul. 11-Jul. 25.
Law Forbids. Jul. 25-Aug. 15-Dec. 5.
Let 'Er Buck. Jul. ll-Aug. 1-Aug. 29-Oct. 17-
Oct. 31-Dec. 12.
Lorraine of the Lions. Oct. 31-Nov. 7.
Love and Glory. Dec. 5.
Mad Whirl. Jul. 11-Jul. 25-Aug. 29-Nov. 14.
Man in Blue. Oct. 3-Dec. 5.
Meddler. Aug. 29-Oct. 17.
Merry-Go-Round. Aug. 22-Oct. 24.
Oh, Doctor. Sep. 5-Oct. 17-Nov. 14-Nov. 21-
Dec. 5.
Peacock Feathers Deo. 5.
Phantom Horseman. Sep. 5.
Phantom of the Opera. Oct. 31.
Price of Pleasure. Oct. 17-Nov. 28.
Raffles. Oct. 17.
Reckless Age. Jul. 4-Jul. 11-Jul. 25-Aug. 22-
Sep. 5-Sep. 19 Oct. 3-Nov. 21-Dec. 5.
Red Rider. Sep. 19.
Ride for Your Life. Jul. 25-Aug. 15.
Riders Up. Jul. 4,
Ridgway of Montana. Jul. 18.
Ridin' Kid From Powder River. Jul. 18-Sep.
5-Sep. 19-Nov. 7-Dec. 19.
Ridin' Pretty. Aug. 15-Aug. 29-Sep. 5-Sep.
12-Oct. 10.
Ridin' Thunder. Jul. 18-Sep. 5-Oct. 10-Dec. 5.
Roaring Adventure. Jul. 4-Jul. 18-Oct. 24-
Oct. 31.
Rose of Paris. Nov. 7.
Saddle Hawk. Jul. 4-JuI. 11-Aug. 8-Aug. 15-
Sep. 12-Oct. 24.
Sawdust Trail. Aug. 29-Sep. 12-Oct. 3-Oct.
17-Nov. 21-Nov. 28.
Secrets of the Night. Jul. 4-Oct. 17-Oct. 24-
Nov. 28.
Siege. Oct. 24-Oot. 31.
Signal Tower. Jul. 4-Jul. 11-Aug. 1-Aug. 29-
Sep. 12-Nov. 7-Nov. 21.
Sign of the Cactus. Aug. 8-Oct. 10.
Smouldering Fires. Jul. 18-Aug. 15-Aug. 29-
Sep. 12-Sep. 19.
Spook Ranch. Oct. 24-Oct. 31-Nov. 28.
Spook. Sep. 19.
Sporting Youth. Jun. 27-Oct. 10.
Storm Daughter. Aug. 22-Sep. 12-Oct. 24.
Straight Thru. Jul. 11.
Sunset Trail. Sep. 5-Dec. 5.
Taming the West. Jul. 18-Aug. 15-Sep. 12-
Oct. 3-Oct. 24-Nov. 7-Dec. 12.
Teaser. Oct. 3-Oct. 10-Oct. 24-Dec. 5.
Thundering Dawn. Aug. 1.
Tornado. Jul. 4-Jul. 11-Jul. 18-Aug. 1-Sep. 5-
Oct. 24-Nov. 21-Dec. 5-Dec. 19.
788
MOVING PICTURE WORLD
December 26, 1925
Turmoil. Jul. 4-Jul. 11-Aug. 22-Sep. 5-Oct.
10-Dec. 19.
TJniversal Pictures. Aug. 22-Sep. 5-Oct. 24.
Up the L.adder. Sep 12.
Western Wallop. Jul. 18-.\ug. 15-Sep. 12-
Oct. 17.
White Outlaw. Oct. 3.
White Tiger. Aug. 15.
Wine. Jul. IS-Aug. 22, Oct. 10.
Vitagraph
Baree, Son of Kazan. Jul. 4-Aug. l-Aug. 15-
Aug. 29-Sep. 12-Sep. 19-Oct. 3-Oct. 10-
Oct. 17-Oct. 31-N'ov. 14.
Behold This Woman. Jul. 4-Oct. 31.
Beloved Brute. Jul. 25-Aug. 1-Aug. 8-Aug.
29.
Between Friends. Jun. 27-Oct. 31.
Borrowed Husbands. Aug. 29.
Captain Blood. Jul. 11-Aug. 1-Aug. 15-Oct.
10-Oct. 31.
Clean Heart. Jun. 27-Jul. 25-Oct. 3.
Code of the Wilderness. Jul. 4-Aug. 8-Aug.
29.
Fearbound. Jul. 11-Aug. 15-Aug. 29-Sep. 12-
Sep. 19.
Flower of the North. Aug. 15.
Greater Than Marriage. Jul. 4-Aug. 15-Aug.
29-Oct. 24.
Happy Warrior. Aug. 22-Sep. 12-Sep. 19-
Xov. 21.
Love Bandit. Oct. 31.
Love Hour. Oct. 17.
Man From Brodney's. Aug. 8.
Ma.sters of Men. Aug. 8.
Midnight Alarm. Oct. 3.
My Man. Sep. 5.
Ninety and Nine. Aug. 8.
One Law for the Woman. Aug. 1-Aug. 22-
Oct. 31.
Pioneer Trails. Jul. 4-Nov. 2l.
Pampered Youth. Jul. 11-Sep. 19.
Ranger of the Big Pines. Sep. 19-Oct. 24-
Nov. 7.
Redeeming Sin. Jul. 4-Aug. 22-Sep. 5-Oct. 3.
School for Wives. Jul. 18-Aug. 1-Aug. 15-
Oct. 17-Xov. 2S-Dec. 5.
Steele of the Royal Mounted. Aug. 22-Sep.
12-Oct. 3-Oct. 10-Dec. 5.
Tides of Passion. Jul. 4.
Two- Shall Be Born. Jul. 18-Aug. 22-Oct. 3.
Virtuous Liars. Aug. 29-Nov. 7.
Wildfire. Jul. 18-Aug. 8-Sep. 5-Oct. 10-Nov.-
21-Dec. 19.
Warner Bros.
Age of Innocence. Aug. S.
Babbitt. Nov. 28.
Beau Brummel. Sep. 26.
Being Respectable. Nov. 21.
Broadway After Dark. Aug. 8-Nov. 21-Dec. 5.
Broadway Butterfly. Oct. 24.
Conductor 1492. Jul. 4-Jul. 11-Aug. 1-Aug.
15.
Country Kid. Sept. 5.
Daddies. Jul. 4-Nov. 28.
Dark Swan. Jun. 27.
Find Your Man. Jul. 4-Jul. 25-Aug. 15-Sep. 5-
Oct. 3-Oct. 17-Oct. 31-Nov. 21.
George Washington, Jr. Dec. 5.
Gold Diggers. Jul. 11-Xov. 28-Dec. 12.
Her Marriage Vow. Dec. 5.
How Baxter Butted In. Sept. 19-Oct. 24.
How to Educate a Wife. Dec. 5.
Kiss Me Again. Sept. 5-Oct. 24-Nov. 21-Dec.
5.
Lighthouse by the Sea. Sep. 19-Oct. 24.
Little Johnny Jones. Aug. 22-Scp. 19-Nov. 28.
Lost Lady. Nov. 21
Lover of Camille. Sep. 19.
Lovers' Lane. Jul. 11.
Lucretia Lombard. Sep. 5
Man Without A Conscience. Oct. 24.
Marriage Circle. Aug. S.
My Wife ar.d I. Oct. 10-Nov. 14.
Narrow Street. Jun. 27-Oct. 3.
On Thin Ice. Aug. 15-Aug. 22.
Recompense. Jul. 4-Jul. IS-Nov. 14.
This Woman. Jul. IS-Sep. 12.
Three Women. Sep. 19-Oct. 10.
Tiger Rose. Nov. 28.
Tracked in the Snow Country. Nov. 28.
Where the N>itli Begins. Jul. 11.
Independents
Ace of the Cactus Range. Jul. 4-Dec. 12.
Across the Deadline. Jul. 4-Aug. 15-Oct. 10.
After a Million. Aug. 15.
Always Ridin' to Win. Sep. 12.
Barefoot Boy. Sep. 12.
Barriers of the Law. Aug. 15
Battling Buddy. Jul. 11.
Billy the Kid. Aug. 15.
Border Justice. Jul. IS.
Border Rider. Jul. 4.
Branded a Thief. Jul. 4.
Bringing Home the Bacon. Aug. 8-Aug. 15-
Aug. 29-Oct. 3-Nov. 7.
Broad Road. Aug. 22.
Courage. Jul. 25.
Cowbov Prince.. .\ug. 22-Oct. 31
Crackerjack. Jul. 18-.Vug. 29-Oct. 24-Dec. 5.
Cyclone Buddy. Jul. 4-NOv. 21.
Danger Ahead. Aug. 15-Nov. 14.
Discontented Husbands. Jul. 25.
Double Fisted. Sep. 19.
Drums of Jeopardy. Jul. 18-Aug. 15.
Duped. Aug. 8-Aug. 22-Sep. 19.
Early Bird. Sep. 5.
Empty Hearts. Jul. 25-Aug. 15.
Enemies of Youth. Jul. 25-Nov. 28.
Fangs Of Wolfheart. Jul. 4.
Fast and Fearless. Aug. 15.
Fast Fighting. Sep. 12.
Fighting Sheriff. Sep. 12.
Fighting the Flames. Jul. 18-Aug. 8-Sep. 12.
Fire Patrol. Jul. 4-Sep. 19.
Flatterj-. Sep. 12.
Foolish Virgin. Aug. 22.
Forbidden Range. Sep. 5.
Forbidden Trail. Jul. 11.
Fugitive. Sep. 5.
Full Speed. Aug. 8.
Gambling Fool. Jul. 4.
Gambling Wives. Jul. 18.
Golden Trails. Sep. 5.
Harbor Patrol. Aug. 22.
Hard Hitting Hamilton. Aug. 15.
Hearts of the West. Aug. 22.
Hidden Menace. Aug. 15.
Hutch of the U. S. A. Aug. 15-Nov. 7
I Am the Man. Aug. 22-Dec. 5.
Jacqueline. Sep. 5.
Jazz Bout. Aug. 15.
Knockout Kid. Jul. 4.
Lightning Romance. Aug. 22.
Loveless Men. Aug. 8.
Lucky Rube. Sep. 5.
Jfan From Broadway. Sep. 5.
Man From God's Country. Sep. 5.
Man From the Rio Grande. Jul. 4-Jul. 18.
Marriage Market. Aug. 15-Aug. 22.
Midnight Express. Aug. 8-Sep. 19-Oct. 3-Nov.
21.
Midnight Girl. Aug. 22.
Midnight Secrets. Aug. 15.
>[occasins. Aug. 15.
My Neighbor's Wife. Aug. 22.
Night Ship. Jul. 18.
One Glorious Night. Aug. 8-Sep. 12-Nov. 7.
Painted Flapper. Aug. 1.
Pell Street Mystery. Jul. 4.
Perfect Alibi. Jul. 11.
Pioneers of the West. Sep. 19.
Poison. Jul. 4-JuI. 25-Nov. 28.
Price She Paid. Sep. 5.
Racing for Life. Aug. 1-Oct. 17.
Ranches and Romance. Aug. 1.
Ranger Bill. Aug. 1.
Range Vultures. Aug. 29.
Rarin' to Go. Jul. 11.
Reckless Ridin' Bill. Jul. 18.
Riders of Mystery. Aug. 8.
Ridin' Double. Jul. 11.
Ridin' Mad. Jul. 18-Oct. 24.
Ridin' West. Jul. 18.
Rip Roarin' Roberts. Jul. 11-Aug. 8.
Rustlers and Romance. Jul. 18.
Santc Fe Pete. Jul. 4.
South of Northern Lights. Jul. 25.
Speed Spook. Jul. 11-Sep. 19-Oct. 3-Oct. 10.
Stage Coach Driver. .-Vug. I.
Strange Rider. Sep. 19.
Super Speed. Jul. 4-Oct. 24.
Sure Fire Flint. Aug. 22.
Tainted Money. Aug. 8-Aug. 22.
Texas Trail. Jul. 25.
Through the Flames. Jul. 18-Oct. 10.
Tomboy. Jul. 25-Aug. 1-Oct. 3-Oet. 24.
Trail Dust. Aug- 29-Oct. 17-Nov. 7.
Travelling Fast. Sep. 19.
Truth About Women. Aug. 15.
Turned Up. Jul. ll-Sep. 5-Dec. 5.
Two-Fisted Sheriff. Aug. 15-Sep. 12.
Two-Fisted Thompson. Jul. 4-Jul. 11.
Two-Gun Man. Aug. 1.
Verdict of the Desert. Jul. 4.
Vultures of the West. Jul. 11.
Walloping Wallace. Aug. 15-Aug. 22.
Week End Husbands. Jul. 25.
Westbound. Jul. 25.
Wings of the Turf. Aug. 1.
Zebrugge. Aug. 22.
COMEDIES. Jul. 4-Jul. 11-Jul. 18-Jul. 25-
Aug. 1-Aug. 8-Aug. 15-Aug. 22-Aug. 29-
Sep. 5-Sep. 12-Sep. 19.
SERI.\LS. Jul. 4-Jul. 11-Jul. 18-Jul. 25-Aug.
15-Aug. 22-Sep. 5-Sep. 12-Sep. 19.
SHORT SUBJECTS. Jul. 4-JuI. 11-Jul. 18-
Jul. 25-Aug. 1-Aug. 8-Aug. 15-Aug. 22-
Aug. 29-Sep. B-Sep. 12-Sep. 19.
in
Ifland
%lut a cast' James Kitkwood. Hope Hampton.
LouLS U'olhetm. Ivan Linow. Rora Finch. Di-
Iccted br 0<iai(iMt-Be)^ from th^ story by
Howard Kdly A sitoashing romantic
' mclodranu of New England.
-r
/Ix-ocKiled L\ h
f tar$ f 'ai^ ^tarf $ta
switching the ^pOtHght to the gxhibitor
ScUted bij Pumner Smith,
New Yearns Party for Kansas Exhibitors
1^ present plans materialize, exhibitors of
the Kansas City territory will attend a
big New Year's party at a downtown hotel
in Kansas City, according to an announcement
this week of C. E. Cook, business manager
of the M. P. T. O. Kansas-Missouri. No de-
tails of the party will be worked out until
the number of exhibitors who will attend can
be ascertained. If the attendance justifies it,
large space in a downtown hotel will be re-
served and many novel features arranged.
Exhibitors who contemplate attendance have
been requested to write Mr. Cook.
Exhibitors of Kansas City, Mo., and Kan-
sas City, Kas., liave tied up witii the postal
authorities of the respective cities in a "mail
early" campaign and are running' slides
gratis in many theatres.
"Call on the old members as well as the
non-members," is the slogan of C. E. Cook
who just returned from a two-weeks' tour in
Kansas in behalf of the membership drive of
his organization.
"If an org-anization is to be held intact,
just as much time should be spent with mem-
bers in good standing' as with prospective
members," Mr. Cook said.
"Hollywood" and its magnetic dice resulted
in but little grief to its proprietor, John W.
Flynn, in the North Side municipal court in
Kansas City this week, Flynn failing- to
appear and his $50 bond being- forfeited. That
ended it. "Hollywood," the central spot of
recreation on Kansas City's Film Row, yielded
some "queer methods" for malfing- dice "be-
have" in a police raid last week. Flynn being-
arrested. As much as several thousand dol-
lars were lost by victims in a night.
After being- arrested six times, the Sunday
closing- fight between J. W. Cotter, manager
of the Fourth Street Theatre, Moberly, Mo.,
and city and county officials has come to a
close, an agreement being reached under
wliich Mr. Cotter will cease operating on
Sundays. Details of the agreement were not
announced at the time Mr. Cotter consented
to remain closed on Sundays. In all of his
Sunday shows Mr. Cotter had turned over the
receipts of the day to various charities.
Arthur Miller, attorney for the Midland
Theatre Corporation, went before the City
Plan Commission in Kansas City this week
seeking approval of the vacating- of an alley
west of Main street for appro.ximately 200
feet north of Thirteenth street to permit the
erection of the proposed $2,000,000 Midland
Theatre' on the north side of Thirteenth be-
tween Main and Baltimore streets. That
Metro-Goldwyn will control the booking of
the new house is accepted as a fact in Kansas
City film circles now, although formal an-
nouncement has not yet been made.
In conjunction with the showing- of "The
Last Edition," F. B. O. production. Earl T.
Cook, manager of the Pantages Theatre, Kan-
sas City, stag-ed an exploitation stunt which
required no expense and took about two min-
utes of liis time. He simply called the Kan-
sas Star on tlie telephone and announced that
all Star newsljoys would be admitted Tuesday
night free. The Star did the rest.
Bandits, two women and a man, -who en-
tered tlic Royal Theatre, Atehi.son, Kas,, late
'Thiir.sday iiif;;ht, after bein^ convinced that
Don Klausmsin and Karl MeClellen, projec-
tionist.^-., were iiiiahle to open the safe, took
tlie latter on a w-ild ride which terminated
witli the wrcelvin^ of the ear and the escape
of the prisoners. The theatre is managed
by A. R. Zimmer, it being a Universal house.
Among the out-of-town exhibitors in the
Kansas City market this week: Rube Mel-
cher. Waldo Theatre, Waldo, Mo.; Ben Levy,
Hippodrome, .loplin, Mo.; S. E. Wilhoit. Jef-
ferson, Springfield, Mo.; L. M. Miller, Miller
Theatre, Wichita, Kas.; G. L. Hooper, Or-
pheum, Topeka, Kas.; Walter Wallace, Or-
pheum, Leavenworth, Kas.
The Empire Theatre, the largest house in
Maryville, Mo., was destroyed by fire this
week, according to word reaching- Kansas
City. The house, which is said to be valued
at $30,000, was owned by Fuch Brothers.
The all-comedy "circus" program, which
was an experiment on the part of Walter
Fenny, manager of the Best Theatre, Parsons,
Kas., last weelt was a great success, accord-
ing- to Mr. Fenny, business being- better than
in several months. Three Pathe comedies
composed the program. Seven Kansas City
theatres have contracted to try the experi-
ment, according- to J. A. Epperson, Pathe
branch manager.
Denver Manager Qoes
To Milwaukee
HARRY LONG, for thirteen months man-
ager of the America Theatre, Denver,
has been transferred to Milwaukee, where
he will manage the Alhambra Theatre. Both
are Universal first-run houses. The promo-
tion of Mr. Long wa<»iot surprising to his
many Denver friends, but his transfer at this
time came as a surprise. Mr. Long has been
recognized as one of the leading managers
among the first-run houses here. He came
from Salt Lake City to Denver. Prior to
that time he was associated with Universal
in their studios on the West Coast. Mr.
Long's successor is L. Lanning. He comes
from Salt Lake City.
H. D. McBride, manager of the new State,
lias announced his resignation, effective
December 28. Mr. McBride has managed the
new theatre since its opening a few months
ago. He came to Denver from Santa Barbara,
Ca!., where he had been publicity manager
for a local theatre company for a number of
years. His future plans have not been an-
nounced.
A. J. Hamilton, Board of Arbitration mem-
ber and owner of the Ivy Theatre, announces
that he has taken over the management of
the Mena Theatre at Alemeda and South Pearl
streets^
An unusual number of exhibitors visited
Denver during- the last week. Among- them
were Mrs. W. R. Logan, Rex Theatre, Basin,
Wyo.; Mrs. Gertrude McICay, Bigliorn The-
atre, Greybull, Wyo.; James Lynch, Empress
Theatre, Laramie, Wyo.; Marie Goodhand,
American Theatre, Kimball, Neb.; J. E.
"Tommy," Tompkins, American Theatre, Colo-
rado Springs, Colo.
Jot Wl
in
ISnip qfSauls
fiirtiisMiiwl
From the pen of (he author of "The Covcnd
Wagon" — Emerson Hough. He dccbred ti hit
greatest novel Produced by Max O
Miller Directed by Charles Miller
790
MOVING PICTURE WORLD
December 26, 1925
All-Canadian^^ Program in
Montreal Requires Editing
How several pictures were changed to
suit the "All-Canadian Week" pro-
gram which was presented at the Pal-
ace Theatre, Montreal, Quebec, has been de-
scribed by Manager George Rotsky. The
feature was First National's "The Knock-
out," starring Milton Sills, but this required
no change as it had been produced in North-
ern Quebec. A Felix comedy had a new
introduction with the cat making a bow to
the audience and expressing his pleasure at
being in Montreal for the Canadian Week.
An "Our Gang" comedy was revised so that
the scenes in Arizona became Saskatchewan
and an American city became Toronto, On-
tario, in one of the subtitles. The news
weekly had nothing but Canadian scenes,
several scenic bits being added to pictures
of current events.
Following the presentation of "The Phan-
tom of the Opera" at the Regent Theatre.
Ottawa, Ontario, for two weeks. Manager
Lieonard Bishop decided upon a reduction in
admission prices. The orchestra floor seats
were reduced from 50 cents to 40 cents. The
Regent oflfers picture programs exclusively
and is a downtown house.
The Savoy Theatre, Hamilton, Ontario,
will have a swell New Year's Eve perform-
ance, judg-ing by the splendid prog^ram ar-
ranged by Manager H. E. Wilton. The show
will start at 11:15 p. m. with a couple of
comedies, after which vaudeville specialties
will be presented. Then comes a New
Tear's pantomime and, just before midnig-ht,
Father Thne is to appear to herald the
change of years. The orchestra will play
"Auld Lang Syne" and the audience will
make use of horns, rattles and other noise-
making devices.
Manager Peter Kehayes of the Capital
Theatre, Ottawa, Ontario, abolished vaude-
ville from the bill at this house starting
with the week of December 7 and provided
special picture attractions instead, the fea-
ture being "The Pony Express," followed by
a double feature program during- the week
of December 14 comprising "The Limited
Mail" and "Simon the Jester." This was
one instance where five acts of vaudeville
did not pan out as expected.
Manager Walter H. Golding of the Im-
perial Theatre, St. John, N. B., has added
to the attractiveness of that well known
theatre by the installation of a large Wur-
litzer pipe organ at a cost of $25,000. The
Imperial orchestra has been retained.
Every orphan in Ottawa, Ontario, is hav-
ing a special treat on Saturday morning,
December 19, when a special Christmas per-
formance is held at B. F. Keith's Theatre
through the kindness of Manager J. M.
Franklin, who is an officer of the Ottawa
Rotary Club. Mr. Franklin arranged to have
every child in local institutions, both Prot-
estant and Catholic, attend the extra show
under the auspices of the Rotary Club, and
transportation to and from the theatre was
provided by the Ottawa Electric Railway
and automobiles provided by Rotarlans.
Texas Theatre News
The Palace at Littlefield, Texas, was opened
a few days ago with "The Gold Rush" and
cost $30,000. Seating capacity, 750.
Robb & Rowley will erect a new $100,000
theatre building at Corpus Christi, Texas,
in the near future.
W. R. Hurst has opened his theatre at
Clarksville, Texas, seating capacity 500.
C. R. McHenry has remodelled his Rose-
win Theatre at Dallas
Cincinnajti Theatres
Are Reopening
LICENSES have been obtained by the
Pekin Theatre on West Fifth street, Cin-
cinnati, and the Dolly Varden Theatre on
Central avenue granting them authority to
reopen, both houses having been closed re-
cently upon orders from the city auditor's
office on account of the management not
complying with certain of the city's require-
ments, it is claimed. Harold Stevens, man-
ager of the Dolly Varden, was fined $5 in
police court for having operated his house
without a license, according to reports.
The Ashtabula Palace Theatre, Ashtabula,
Ohio, has been Incorporated, as has also the
Westway Theatres Co., Toledo, Ohio.
The Aloma Company, Cleveland, Ohio, ex-
pects to erect a new house on Pearl road,
at an estimated cost of $200,000.
Proof of the fact that exhibitors as well as
other mortals can be versatile is found In
the fact that Kermie Frecka, who has the
Easton and Grand Theatres, at Ironton, Ohio,
is halfback on one of the local football
teams. Incidentally, Frecka is the cat's
whiskers when it comes to chasing the plgr-
skin across the grid. He possesses every
requisite but red hair.
Congratulations are being showered upon
Peter Smith, head of the Sylvia and Avonel
Theatres, Bellevue, Ky., just across the river
from Cincinnati. Mrs. Smith, too, is sharing
the felicitations. Smith says the new boy
may be one of the country's foremost exhib-
itors some day.
Richey^s Michigan
Tour Ending
HM. RICHEV, general manager of the
• Motion Picture Theatre Owners of
Michigan, has about completed his ten weeks'
sojourn among exhibitor members of his or-
ganization in the State. Richey mapped out
an itinerary during the summer and then
carried out his plan of visiting every exhibi-
tor possible in the low-er peninsula. Each
exhibitor was advised by postal card of the
date of tjie manager's arrival. Richey's con-
ferences with exhibitors were devoted to
matters pertaining to exhibitor organization
that might not have been clear to some of
the members. He will issue a report on his
trip within the next two weeks.
Walter Fritchie, 22 years old, former head
usher at the Grand Riviera Theatre, will not
be prosecuted for theft, according to an-
nouncement by the Munz Theatrical Enter-
prises, from whom Fritchie stole receipts
amounting to $10,000 a few weeks ago, the
police say. Fritchie's parents made restitu-
tion of half the amount and the owners agreed
not to prosecute.
Otto W. Bolle, Robert Rowan and Frank
E. Stuart are exchange managers who have
been n;imed to represent the exchanges on
the local board of arbitration. The exhibi-
tor committee still consists of Edgar E.
Kirchner, James C. Ritter and Harlan T. Hall.
George Wilbur, general manager of the A.
J. Kleist Enterprises. Pontiac, spent several
days in New York last week on business.
MORE SUNDAY TROUBLE
The Federation of Churches in Waltham.
Mass., has started a campaign against the
exhibition of motion pictures in Waltham on
Sundays. The committee on public morals,
recently appointed by the federation, con-
tends that Sunday film shows are illegal. Ef-
forts are being made by those opposed to
the shows to persuade Mayor Henry F. Beal
to conduct a public hearing on the matter.
December 26, 1925
MOVING PICTURE WORLD
791
Watchman Foils Burglars in
The Imperial, San Francisco
ANIGHT watchman who lived up to
his title probably saved the Imperial
Theatre, San Francisco, from a heavy
loss on the night of December 7. Cracks-
men effected an entrance to the theatre and
cut the telephone wires shortly after mid-
night. The watchman heard them arranging
their tools on the floor beside the safe and
notified the police. A squad of police was
rushed to the theatre, but the yeggs scented
danger and escaped through a skylight.
Cecil Grissell, formerly with the Hippo-
drome Theatre, San Francisco, has joined the
staff of West Coast Theatres, Inc., and has
been placed in charg^e at Santa Rosa, where
two theatres were recently acquired. He has
heen succeeded at the Hippodrome as man-
agrer by Ward Morris.
Alex E. Levin, and associates, who recently
acquired property on Twenty-fourth street,
between York and Hampshire, San Francisco,
have ordered plans rushed for a theatre to
seat 1,500 and will award contracts for the
construction of this early in the new year.
The site is in one of the oldest sections in
the Mission District and overlooks Mission
Dolores, founded in 1776.
AS. FRANK, who has been manager
of the Paulina Theatre for the Gum-
• biner circuit on the Northwest Side,
Chicago, has been appointed manager of the
Star Theatre at 1453 Milwaukee avenue be-
longing to the same circuit, succeeding
Frank Miller, who has become house man-
ager of the Ambassador Theatre. Mr. Frank
will look after both the Paulina and Star
theatres for the Gumbiner circuit.
Manager Bachman of the Randolph has in-
troduced singers from the leading. muHtc
publishers in the Chicago territory to add
variety to the progrrams, and with Urst-run
pictures is boosting business for the Uni-
versal Loop theatre.
M. A. Hyne has resigTied as publicity direc-
tor of the Ambassador and will announce his
new connections in the near future.
Louis and Meyer Marks of the Marks cir-
cuit have returned from a vacation trip to
French Lick Springs.
The Lyda Theatre at 315 North Cicero ave-
nue has been sold by Morris Hellman to
J. A. Rosik and Charles Hosnedl.
Crane & Birch have taken over the Palace
at Spring-field, 111., and will fix up the house.
Joseph Lyman has boug-ht the interest of
Carl Lowenstein in the Princess Theatre at
Whitehall, 111.
Guy Durbin has closed the Amusu at
Chapin, 111. and will devote his time to the
other houses of the circuit.
Among out-of-town exhibitors seen alons
Film Row the past few weeks were Oscar
Hansen, Jefferson Theatre, Goshen; G. G.
Shauer and J. O. Shauer, Premier, Valparaiso;
Leonard Rohrer, Dixon; Charles Carpenter,
East Moline, and Jimmy Adams, Wapaco
Theatre, Watervllet.
The Senate Theatre of Lubliner & Trinz
is trying out a combination program. One
week they use the regular Balaban & Katz
presentation and the second week Art Kahn
and his orchestra put on a stage show of
their own.
The Balaban & Katz theatres are planning
for extra shows for Nciw Year's Eve and at
the Roosevelt Theatre community singing
will be staged in connection with the regu-
lar movie bill.
Harry Marks has returned to Balaban &
E. J. Roemheld, who came from the East
recently to take charge of publicity work for
the Cameo Theatre, San Francisco, and to
build up an orchestra of merit, is directing
the musical organization, being a talented
musician.
Among exhibitors noted on San Francis-
co's Film Row of late have been John Ratto
of the Ratto Theatre, Jackson, Cal.; Charles
C. Kaufman of the Gem Theatre, Colusa, Cal.;
John Di Stasio of the Liberty Theatre, Sac-
ramento, Cal.; B. Harris of the Rialto The-
atre, Stockton, Cal.; Sam Gordon of the Hip-
podrome and Empire theatres, Napa, Cal.,
and Joe Kenneaster of the Mystic Theatre,
Clovis, Cal.
Harry Arthur, formerly with West Coast
Theatres, Inc., as general manager and now
with North American Theatres, was a re-
cent business visitor at San Francisco.
A. C. Karski, who disposed of his theatre
interests at San Francisco some time ago,
has moved his family to the east-bay suburb
of Oakland, being connected with an amuse-
ment enterprise there.
Charles Thall, manager of West Coast The-
atres, Northern California Division, with
headquarters at San Francisco, recently made
a business visit to Los Angeles to confer
with General Manager A. M. Bowles.
Katz' New York offices and will specialize
in house operation under the new manage-
ment.
Ben Cooney of the National Theatres Cor-
poration has returned from an eastern busi-
ness trip.
Hi'Pointe, St* Louis,
Incorporates
A RTICLES of incorporation have been is-
sued to the Hi-Pointe Theatre Company,
St. Louis, by Secretary of State Becker.
The company is capitalized for $15,000 of
which $8,000 is paid up. It operates the
Hi-Pointe Theatre and Airdome. Incorpo-
rators and their stock holdings are : W.
Lyris, 38 shares ; N. Softis and G. Tom-
pras, 19 shares each ; C. Tompras, 2 shares,
and G. Lyris and George P. Skouras, one
share each.
Ed Schiller, general manager, and Louis
K. Sidney, division manager of Loew's, Inc.,
were among the visitors of the past week.
IV. S. Henrtley of the Royal Theatre, Tren-
ton, 111., died suddenly the past week.
Out-of-town exhibitors seen along Picture
Row during the week include: S. E. Brady,
Cape Girardeau; Mrs. I. W. Rodgers, Cairo,
111.; Tom Reed, Duquoin; Messrs. Charley
Horsman and Jack Martin, Chaffee, Mo.; Bill
Tigeley, Belleville, HI.; and Dr. C. A. Tut-
ley, Farmington, Mo.
Bob Cluster of Johnston City, 111., con-
templates undergoing an operation. He has
been complaining for some little time.
Spros P. Skouras, president of Skouras
Brothers Enterprises, was host to Samuel
Spring, secretary and treasurer; Ned Depinet,
sales manager for the Southern Division of
First National Pictures, and Harry Weiss,
manager of the local First National offices,
on November 30, during a visit of Messrs.
Spring and Depinet to St. Louis.
Oklahoma Theatre ISews
Sam Jones has opened his new Empire
Theatre at Altus, Okla. The theatre cost
$50,000 and is modern in every particular.
The Regent at Marianna, Ark., has been
sold to L. F. Haven and will be operated
as one of a chain. Purchase price, $15,000.
A* Frank ISow Managing Star
and Paulina Theatres, Chicago
792
MOVING PICTURE WORLD
December 26, 192S
O^Keefe Prevents Panic in
Leominster f Mass*, Theatre
WHEN^ film in a projection niacliinc in
the Sunshine Theatre, Leominster,
Mass., caught fire there was a rush
for the exits by more than 300 patrons, mostly
children. Manager Daniel O'Kecfe kept cool,
however, and aided greatly in preventing in-
jury to the throng. James Dohcrty extin-
guished the blaze. Damage amounted to ap-
proximately $1,000..
A theatre project involvinp- fully $100,000
is in prospect in Westfield. Mass.. as a result
of the latest transfer of the Parks' Rlock.
Papers in the transaction transferrins the
property from B. H. Shcketoff of Hartford,
Conn., to a Rockland, Conn., man have not
been pas.seil, but it is said on good authority
that the dial has been closed.
Moe Silvor. auditor for tlie Mnrk-Straiid
theatres in I,ynii and ■Worcester, has recovered
fully from his recent operation for niipen-
dleitis and ''Moc** agrnin is on the job ns busy
as ever with none of his well-known "pep"
lost.
One of the busiest men in the Boston film
district is Philip Berler, booker for the E. M.
Loew circuit of theatres. "Phil" also has to
see to it that each house is supplied with the
proper advertising- matter, so he's on the job
virtually around the clock.
The Dorchester Theatre in Dorchester was
menaced by a Are that swept through the
two upper stories of the left wing: of the
structure. The blaze was caused by the over-
heating- of the chimney of the theatre's heat-
ing plant.
Harvard University benefited handsomely
under the will of M. Douglas Flattery, late
managing director of the Marcus Loew the-
atres in Boston. Twenty-flve thousand dol-
lars is left to Harvard to be held in trust for
the benefit of the M. Douglas Flattery Fel-
lowship and the M. Dofiglas Flattery Re-
.voarch in Medicine. Similar amounts were
hi tiuoathi d to Mr. Flattery's widow and daugh-
ter. The remainder of the estate is left in
trust, three-eighths of the income to Mrs.
Flattery: one-eighth to the daughter and
four-eighths to Harvard.
Benjamin and AI Laurie are now managing
Keith's Theatre at Campello. The latter Is
the son and the former a nephew of Jacob
Ijaurie, head of the Laurie circuit pf the-
atres in suburban Boston.
Omaha Contract to Be
Let in January
SHORTLY after January 1, the contract
for the erection of the new theatre of
the A. H. Blank interests at Twentieth and
Farnam streets in Omaha is to be let, ac-
cording to an announcement from the Blank
office. Excavation is nearly finished now.
C. H. Macke of Vail, la., is conducting a
contest seeking a suitable name for his new
tlieatre recently built there.
M. M. Flood of Curtis. Neb., recently bought
the Rialto at Litchfield, Neb., from Mr. Dan-
iels.
Mr. and Mrs. H. G. Dunn of "Valentine.
Neb., saw the Nebraska-Notre Dame football
game at Lincoln, Neb., on Thanksgiving Day,
after a turkey dinner in Omaha.
O. Van Husen, proprietor of the Favorite
Theatre at Schuyler, Neb., was an Omaha
visitor recently.
C. H. Kuhns has bought the Star at Max-
well, Neb., from C. S. Everley.
Straight from Shoulder Index — Page 783.
Buffalo Theatre Sets
Extra Dividend
THE directors of the Lafayette Square
Theatre, Buffalo, X. Y., have declared
an extra dividend of $1 a share on the $100
par capital stock in addition to the regular
quarterly dividend of $2.50 a share on the-
issue. This makes a distribution for the year
1925 of $11 a share.
Nick Vassiliadis. manager of the Clinton-
Strand, was initiated into the- mysteries of
Ismailia Temple, A. A. O., N. O. T. M. S., the
other night. Nick got a warm reception.
Stiveral exchange managers, also Nobles of
the Shrine, were on hand to enjoy the pro-
ceedings
Malcolm Gibson will manage the new-
Strand Theatre to open in Elmira. N. Y., De-
cember 21. The house, which has a capacity
of 2,500, is owned by Frank A. Keeney.
Argument on the appeal of Allan S. Moritz
from a decision dispossessing him of the lease
of the Ritz Theatre. Niagara Falls, and giving
the house back to M. .-Vtlas, owner, will come
up for hearing before the Appellate Divi-
sion in Rochester soon after the beginning
of the new year.
Ray S. Averill of the Olympic has completed
arrangements for the broadcasting of his
music programs from the stage every Mon-
day evening by the Norton Laboratories sta-
tion W.M.A.K., which is in the Lafayettfr
Hotel.
The new Kenmore Theatre, which Mitchell
Fitzer of Syracuse has leased, will open In.
Kenmore, N. Y., about January
Joseph Schuchert, Jr., has completed re-
decorating and remodeling the Columbia The-
atre in Genesee street. Several rows of seats
have been added and some beautiful new
carpets laid.
Harry Long Arrives
In Milwaukee
HARRY E. LONG, new managing director
of the .Alhambra Theatre, succeeding"
Howard Waugh, and his wife, arrived in Mil-
waukee last week during the height of a.
snbw storm, from the sunny South. Mr>
Long has just completed a number of years
as a picture theatre head in Florida, Cali-
fornia and several other of the southern
states. He has been a member of the Uni-
versal Theatre unit for more than three
years. Previous to that he was associated
with the Paramount organization. He holds
claim to being a middle westerner by birth,,
having been reared in Detroit. He left De-
troit for New Orleans where he managed a
theatre and since then has always managed
theatres in the extreme South.
Plans for the installation of a new $25,000'
organ in the Alhambra has been announced.
The new organ will be a Wurlitzer-Hope-
Jones. Harry E. Long is the new manager
of the theatre.
The Tower Theatre, being erected in Mil-
waukee by the Saxe Amusement Enterprise,
is showing rapid signs of progress. It is ex-
pected that the new theatre will be completed
by March 1.
An elaborate program Is being prepared by
the Saxe Amusement Enterprises tor the
grand opi ning of their new picture playhouse,
the Retlaw, at Fond du T^c, Wis., December
26. While the program is not completed. It-
has been announced that the entire Wiscon-
sin Theatre Orchestra at Milwaukee will be
taken to Fond du Lac for the opening night.
Bernard Cowham. the popular Wisconsin The-
atre organist, will have an important part on
the opening night program. City officials
and prominent business and professional men
will be among the guests of honor.
Jimmie Keough, the "million dollar t1'
buyer," who had been with the Saxe Enter-
prises, is now with the Sllliman's Theatres^
December 26, 1925
MOVING PICTURE WORLD 79S-
Abe Stone Plans New Albany Theatre
WHEN Abe Stone of Albany, N. Y.,
does anything, he beHeves in doing
it well. This policy has held true
ever since 1906, when Mr. Stone started in the
business back in Syracuse, and has held true
year after year. . Furthermore, it will hold
true in the erection of a l,S0O-seat neighbor-
hood house in this city next spring. After
working for others for some fifteen years
or so, Mr. Stone blossomed forth as an ex-
hibitor on his own hook in Schenectady when
he acquired the Rialto in 1921, later disposing
of the house and leasing the Arbor Hill and
Delaware theatres in this city. Mr. Stone is
still operating the Arbor Hill house, the
lease of which has four years to go. When
Mr. Stone took over the house, it became
known better than ever before and has
proved a veritable mint under his guidance.
Now Mr. Stone will erect a new house on a
site purchased the past week on Northern
Boulevard and First street, which he firmly
believes is one of the best possible locations
of its kind in the city. Mr. Stone plans to
have not only the finest and most modern
theatre in the neighborhood sections of Al-
bany, but also one that will rank with the
best of the downtown houses.
Julius J. Byck, who has the Rudolf Theatre
in Tannersville, carries on the back of his
business cards the fire alarm signals of the
Tannersville department and cautions the
holder of the card to retain it as a reminder,
presumably of both the fire alarm signals and
the fact that Mr. Byck's theatre, as the card
says, is "the home of hig-h-class photo plays."
The Schine boys in Gloversville may be
heard crying "Extra! Extra!" before long,
for they have a new house organ known as
"Schine Pep" which made its appearance a
week or so ago. Making sure that all their
house managers might contribute, a list of
about twenty-five associate editors have been
named.
Pop Uiitoii in Utica will stop work on
Christnins Dny us well iis IVew Tear's but
only Ijecnuse tlics-.e- d!iy.s are nationally ob-
served holidays. The veteran e-thibitor is
hustlinK his new iiouse alon^ at a rapid rate,
and in fact hasn't taken the time off to even
buy no much as his u.sual Christmas present.
Julius Berinstein hustled down to Elmira
and back for over the week-end, taking the
sleeper both ways. Mr. Berinstein reported
business as being good with his brothers in
Elmira, and said that the new Keeny The-
atre was slated to opeh December 31.
Along Film Row they say that the Strand
in Watervliet has had more names than a
stray dog. Anyhow, it's the "Strand" now.
and with Eddie Christie doing the booking
the house is showing some exceptionally
good attractions these days. •
Exhibitors and others through these col-
umns are sending their season's greetings to
Ben Apple, who is down in Florida, selling
real estate without so much as a single
worry over contracts or super-specials. Ben
has Ijeen remembering the boys around Al-
bany and Troy with postcards ♦
Bill Benton of Saratoga Springs is evidently
a believer in the old saying that the early
bird catches the worm. The other day Mr.
Benton was in New York City and was dis-
covered in front of one of the booking offices
in Broadway, waiting for some of the execu-
tives to show up. And it was exactly 0 a. m.,
which isn't early in Saratoga Springs.
Uly S. Hill, managing-director of the Strand
houses in Albany and Troy, declares that he
will hav-e a turkey for Christmas. And the
chances are that he will, for Uly lives out in
the country and drives past several farms
where turkeys are raised. He believes that
whatever he hits with his car rightfully be-
longs to him, especially if it's a plump
gobbler.
Tony Veiller, manager of the Mark Strand
in Albany, likes to be obliging but the limit
was reached the other day when he was called
to the phone and a voice asked him if he
would call a woman to the phone who was
"thought to be standing in the lobby and
^wearing a brown coat and a black hat." It
was tlie rush hour and Tony found that there
were "no less than a half dozen or so women
similarly garbed. After inquiring of one or
two if they expected a telephone call, he gave
it up as bad business.
Jlorris Silverman returned from Xew York
City la.S't week as hoarse as the proverbial
fro^'. He explained his condition by saying;
that he hafl argued for three straight hours
vinth a producing concern, but managed to
receive an $81 ad.iustinent and the hoarse-
ness was well worth it,
Thomas Norris has been named manager of
the Palace Theatre in Troy. He has been as-
sociated with the house for some time.
Bill Donovan of Tupper Lake — and it's
"Bill" with everyone who knows him — will
leave on January 4 with Mrs. Donovan for
two months in Florida. Sometime ago Mr.
Donovan bought several parcels of land in
Miami, and as the city has expanded and
grown so has the value of Mr. Donovan's lots
grown by leaps and bounds. Before Mr. Don-
ovan returns north he will probably be many
thousands of dollars wealthier than at
present.
Vic Warren of Massena is interested in the
building project in the northern village call-
ing for the construction of many new resi-
dences for employes of the Aluminum Com-
pany of America.
B. W. Harriman, who has been managing
the Strand in Schenectady, has now branched
out on his own hook and with H. A. Kyler
will cover the territory during the weeks to
come with "The Passion Play." John Sulli-
van will accompany the picture as soloist.
Last Sunday night was a banner event in
the life of Jake Rosenthal of the Rose The-
atre in Troy, for he was one of the speakers
at the Synagogue in connection with the burn-
ing of an outstanding mortgage.
John J. Doocey, who was recently named
as manager of the King Theatre in Troy,
admits that he feels perfectly at home in the
house. But, then, why shouldn't he, for he
served as manager of the theatre for six
years before he went with the Griswold? Mr.
Doocey is running double features on Mon-
day and Thursday nights and doing plenty
of lobby display.
"Walter Roberts, manager of the Troy The-
atre, knocked off his duties on Sunday after-
noon in order to take part in the Elks Me-
morial services, which were held at the the-
atre. Mr. Roberts joined the lodge some lit-
tle time ago. The theatre is being touched
up by the painter's brush these days around
the lobby and elsewhere.
In the words of Ben Stern, manager of the
I^incoln. in Troy, his bowling of late has been
"lousy." Ben goes on to say that he turned
in the low score of 117 in one game a few
nights ago, which is decidedly off for Ben,
who is regarded as one of the best pin top-
piers in the Collar City. Al Lemay, also of
the Lincoln, has taken up bowling and is
swinging them down the alleys in the the-
atrical league.
Ten years of partnership and never a single
word of difference is the record of Tobin and
Qiiinian. who run the theatre in Chateaugay.
Death has deprived both men of their wive»
during the last few months, and the sym—
|i':ithy of their many friends in Albany and
elsewhere is extended through these columns.
The latest thing at the Griswold Theatre in
Troy is an inter-city song contest being en-
gineered by Jake Golden, the manager. Con-
testants are entered from Albany, Troy,
Schenectady, Cohoes and other places, and
each have their own following. The finals
are set for January 7.
The past week has been a worrisome one
for Edward Trembley, manager of the Ameri-
can Theatre in Troy, for his aged mother has
been threatened with pneumonia.
W. W. Farley and C. H. Buckley, well
known exhibitors of Albany, were included
among the guests at a dinner given at the
Fort Orange Club in Albany one night last
week to S. T. Rothapfel,
H CmjiSciBi
mf^ hihedefm^e
widXouSel^ters andjagliunt
Directed by Burton King from Lcroy Scott's
famous novel, PerSondlly supervised by Edward
Silton Betty Compson in her strQngest,
role since "The Miracle Man "
/issoi lilted Lxhibitor.s inc
1
$tsv% PTar$ ^tar$
p Along Exchange Row
• With the <Mca Who Sell the 9lctiires
Albany
The Bond exchang-e in Albany will not have
a new manag-er appointed until after January
1, according: to an announcement the past
week.
Arthur S. Kane, who is the personal rep-
resentative of Douglas McLean, was in Al-
bany for a day or so the past week. So was
Vincent McCabe, former manager of the local
Metro-Goldwyn exchange, who is now located
In New York.
Mr. and Mrs. Ted O'Shea were in New York
City recently and had the pleasure of seeing'
"Red" Grang'e do his stuff at the Polo
Grounds. Mr. O'Shea handles the Metro-Gold-
wyn office here.
Sam Hochstim, handling the F. B. O. prod-
uct out of Albany, witnessed his first boxing
match the other night when he was the
g'uest of Herman Stem at the flg'hts being'
staged by the Albany Club.
H. C. Bissell, manager of the Universal
exchange, was in New York last week for
a sales conference. Employes of the ex-
change are flushed with money these days as
they were among' the prize winners in the
Cochrane Month.
Mr. and Mrs. Herman Stem were g-iven a
surprise as well as a silver service in New
York last week when they were the gTiests of
honor at the Marathon Club dinner. Mr.
Stern, who is the local manager for F. B. O.,
was one of the organizers of the club in 1905.
The 14-years-old son of C. R. Halligan of
the Universal exchange took part last week in
some home talent minstrels in Green Island.
It was a great night for the Halligans.
Austin Interrante. newly appointed man-
ager for Warner Brothers here, will take the
place of J. N. Klein on all committees on the
Film Board of Trade. Mr. Klein recently re-
sigTied to go with Associated Exhibitors In
New York City.
San Francisco
The annual meeting and election of officers
of the San Francisco Film Exchange Board
of Trade was held on the evening of Decem-
ber 7 with practically the entire membership
represented. Howard J. Sheehan, manager of
the local Fox exchange, was chosen president
to succeed Morgan Walsh, manager for 'Wlar-
ner Bros.; Charles Muehlman, manager for
First National, was chosen vice-president, and
G. H. Parsons, manager of the Metro-Gold-
wyn-Mayer exchang-e, secretary. The retir-
ing' president was presented with a handsome
Gladstone bag while Mrs. Marsh was given a
fine fitted case. The annual report indicated
that the organization is in a splendid condi-
tion, with many worth-while accomplishments
to its credit during the past year.
H. W. Osborne, well known in San Francisco
film exchange circles, has joined the Univer-
sal exchange in charge of the special short
subject division.
C. H. Baker, recently appointed assistant
manager of the San Francisco Universal ex-
change, now has his family with him. What
makes this news is the fact that since he left
Des Moines the family has increased and he
recently had the delight of looking: upon a
bouncing' baby daughter for the first time.
Charles Muehlman, manager of First Na-
tional, San Francisco, recently journeyed to
L.OS Angeles with Ned Marin, sales manager
of the Western Division, who paid the local
exchange a visit.
Jack Frazier, with the San Francisco Uni-
versal exchange, is making' a tour of Nevada
before the heavy snows of winter descend
and is expected home before Christmas. Joe
Huff is touring the sunny San Joaquin Val-
ley, from which come the early oranges, while
Harry Goldberg^ is visiting' the South Coast
and enjoying the charm of the Monterey
peninsula, one of California's beauty spots.
Detroit
in
TWO
CAN PLAY
CUri Bow the futcst ttcppiog tut on the tcntn.
With a cAfl iocludiDg AUn Forroi. WalUcc Mae
Donald. Gcorgt Fawcttt From the Saturday
Evening Pom Ston- by Grrald Mygaii
Dirccird bv Nai Ro«t
George Ranshaw. formerly state salesman
for Educational in this territory. Is now trav-
eling' the state for the Fo.x exchange. An-
other acquisition to the Fox staff is Hal
Smith, former well known theatre manag'er,
who is to have charge of the city.
A new building to house all the Detroit film
exchanges except the two that have already
erected their own buildings, is to be erected
in the neighborhood of Temple and Second
avenues, according to various reports in the
industry. The present building, situated at
Elizabeth and John R streets, is being turned
into an office building and exchanges are
leaving almost as rapidly as their leases ex-
pire.
Robert J. Rowan, managrer of the Stand-
ard Film exchange, who has been 111 with
high blood pressure the past three months,
is recuperating slowly in his hotel and may
be able to resume his work by the first of
the new year.
Joseph Kalinski, manager of the Pittsburgh
branch of Educational Films, was in the city
for several days last week conferring with
Harlan Starr, local manag'er.
Detroit friends of J. M. Duncan, for many
years Vitagraph manager in this territory,
are pleased to learn that he has been ap-
pointed special representative out of the First
National office in Chicago and that he will
include Detroit in his visiting territory.
E. Oswald Brooks, serial sales manager for
Pathe, was in the Detroit exchange last week
conferring with Manager Oscar Hanson re-
garding the release of "The Green Archer."
Lloyd Wills, division manager of Warner
Bros., was called to Detroit last week on
business and spent several days In g'oing
over matters at the local exchange.
Jess Fishman, general manager of the
Standard Film Service, now residing' In Cleve-
land, recently underwent a serious operation
for throat trouble that proved most success-
ful.
Henry Zapp, well known Detroit film sales-
man, has been appointed manager of the
newly opened branch office of Producers Dis-
tributing Corporation ' in Indianapolis. His
fellow associates dined him on his departure
and gave him a drinking fiask as a testimo-
nial of their feelings.
Kansas City
A December snow and the holiday rush
failed to retard business to any noticeable
extent along Kansas City's film row this
week. W. G. Bishop, district exploiteer for
Metro-Goldwyn, was in Kansas City working
hard on a campalg:n for "The Merry Widow,"
while M. S. Colleten, auditor for the same
company, spent equally as busy a period on
the Metro-Goldwyn books. R. S. Ballantyne,
Pathe southern division district manager, has
announced that he will make Kansas City his
headquarters. Bob Withers, Enterprise Dis-
tributing' Corp., branch manager, was touring
Kansas this week. Earl Morrison, film vet-
eran, has forsaken the game and gone into
the nut business. No, don't laugh; he Is with
the Continental Nut Company, distributors of
pecans, peanuts, etc. Bob Calvert, formerly
a familiar figure along film row, has returned
to Kansas City to become assistant booker
at the First National branch. Ned Deplnet.
sales executive, and Sam Spring, First Na-
tional treasurer, were in Kansas City to make
brief talks before the local sales force.
George Matthews, former representative in
the East for several film companies, has
joined the Kansas City Warner Bros, branch
sales force. Sam Berger, special representa-
tive from the home office, and C. E. Gregory,
Kansas City branch manager for Metro-
Goldwyn. teamed together in the territory
long enough to get some contracts. W. C.
Hayes has been made city salesman of the
Universal branch, succeeding Joe Rosenberg,
who has taken over the territory of J. Irwin
Dodson, the latter having been made short
subjects manager In Kansas City.
December 26, 1925
MOVING PICTURE WORLD
795
Omaha
Jack Edwards, publicity man for Univer-
sal at Omaha, has gone to St. Louis to be-
come manager of the Rivoli there.
The First National Exchange at Omaha
has organized a club of its employes. This
organization held its second meeting re-
cently. The meetings are combined business
and social meetings.
F A. LeRoy, auditor for Famous Players,
has been in Omaha for some time at the
Omaha exchange and will probably remain
until after Christmas. He is the traveling
auditor for the company.
Louis Metzger, sales director of the west-
ern division of Universal, made a flying trip
through this section, holding a sales con-
ference here one day and hurrying on to
other branches immediately.
C. J. Riggs has resigned his position as
salesman for Metro-Goldwyn-Mayer. He was
succeeded by Pat O'Brien, who was brought
here from the Pacific Coast.
E. M. Sanders and J. E. Flynn, sales man-
ager and district manager respectively of
Metro-GoIdwyn-Mayer, were in Omaha re-
cently.
Mrs. Palmer, efflcient stenographer for
Warner Bros.' Omaha office, recently under-
went a successful operation at a local hos-
pital and is back on the job.
C. P. Nedley is back from Florida. He
was formerly connected with Warner Bros,
and also with Fox.
C. C. Knipe, district supervisor of the ac-
cessory department of Universal, spent a
few days in Omaha recently. He has head-
quarters in Kansas City, Mo.
Chicago
Lee Woodyatt has been made country sales
manager for the Warner exchange. His
many friends extend congratulations.
L. A. Maclaughlin has been made district
manager of the Renown exchange succeed-
ing Jerry Abrams, who recently resigned to
take up other work in the film field.
Cleve Adams, division manager o£ F. B. C,
has returned from an extended trip south,
making his headquarters at New Orleans.
John Mednikow, new manager of the Asso-
ciated Exhibitors offices here, has appointed
Eddie Friedman as booker and Roy Nelson as
feature salesman.
Eddie Canty of the Chicago offices of Fa-
mous Players, has been sent to the Detroit
headquarters as booking manager for that
territory.
George Weinberg has been named assist-
ant to Manager John Mednikow of the Asso-
ciated Exhibitors' Chicago office. Harry
Phillips, F. O. Neilson, J. S. Scofield, F. A.
Phelps and Ben Weisenbach have joined the
sales force.
Walter Koenig is now in charge of the
booking department of the F. B. O. exchange.
Joe Hopp of the American Theatres Corpo-
ration, has returned from an extended busi-
ness trip and reports the outlook for busi-
ness for the holidays as very bright.
VittshuYgh
Harold Weinberger, assistant manager at
the Universal exchange, has returned from
Washington, D. C, whence he was called
owing to the sudden death of his father-in-
law, Rabbi Aller Shefferman.
H. R. Cantwell is a newcomer to the P.
B. O. sales force. He will look after the
main line territory
Jack Rainey is back with the Film Dis-
tributing Company and is out in the terri-
tory on a selling trip. Jack is particularly
plugging "Way Down Upon the Swanee
River."
Thomas Hayes is taking care of the main
line territory for Associated Exhibitors.
Charles Dortic is in Pittsburgh. As as-
sistant general manager of supplies Charlie
is apt to visit most any part of the United
States. However, Charles cannot resist the
tomptin'g fascination of Pittsburgh and al-
ways returns to make this his headquar-
ters.
Jack Harris is the newest acquisition to
the sales force of the local Universal ex-
change. Jack knows something about studio
life, too, having formerly been assistant
director under Sidney Franklin.
St. houis
Harry Weiss, manager for First National,
has announced the appointment of Jack
O'Neil, formerly city salesman for Pathe, as
salesman for Northern Missouri and Cen-
tral Illinois, and of James Hill as Southern
Missouri and Northeast Arkansas salesmen.
Hill was with Warner Brothers prior to
joining First National.
Paul Haynes and Leslie B. Mace have re-
signed from the First National organization.
Haynes has joined Producers Distributing
Corporation's local sales staff while Mace
has located permanently at Webb City, Mo.
C. L. Hickman, formerly special represen-
tative for Arrow Pictures, has gone with
Universal.
Herbert J. Krause, manager here for Fa-
mous Players, recently underwent an opera-
tion at St. Luke's Hospital. He is conval-
escent but must remain at the hospital sev-
eral days longer.
Harry Weiss, manager for First National
Pictures, got stuck in the mud on one of
the Missouri highways near Mexico, Mo.,
and was forced to abandon his machine and
return to St. Louis by train over the week
end. Missouri is building good roads faster
than any state in the Union but still has
many mud highways.
Mollie Enger has joined the local Asso-
ciated Exhibitors organization. She win
as booker and stenographer.
Ray Netemeier, booker for F. B. O., is out
to win one of the big prizse offered by F.
B. O. for the winners of the Bookers' Con-
test, which opens January 13 and closes
February 13. All bookings will be thank-
fully received, Ray says. Say it with dates.
Oklahoma
Ralph B. Williams, newly appointed to the
general sales triumvirate of Universal, ar-
rived in Oklahoma City from New York the
first of the week. After making the circuit,
he will return to the home office.
Buifalo
A big Get-Together Dinner of managers and
salesmen will be held in the new Buffalo
Consistory, Monday. December 21, by the
Film Board of Trade of Buffalo, at which
time the activities of the board during the
past year will be dicussed. President Frank
J. A. McCarthy will preside.
Many exhibitors from surrounding towns
are expected to attend the big Movie Ball
to be held by the Film Board of Trade on
tion evening of January 4 in the Hotel Stat-
ler. Tickets are selling fast. These com-
mittees have been named: General, Henry
W;. Kahn. chairman; Sydney Samson. Floor,
F. M. Zimmerman and Howard F. Brink. Pro-
gram, Marvin Kempner and Charles Good-
win. Music, Syd Samson. Tickets, Messrs.
Kahn, Samson and Frank McCarthy. Enter-
tainment, Joe Miller and Basil Brady.
Richard C. Fox, manager of the Vital of-
fice, put on a private screening of "The Red
Kimono" in the Chinese room of the Hotel
Statler last Tuesday evening which was fol-
lowed by a buffet luncheon and dancing.
Jim Fater, who peddles First National films
in the Syracuse territory, is passing the
stogies. It's a seven-pound baby girl.
George E. Williams will resign as Para-
mount exploiteer the first of the year. He
has not yet announced his future plans.
Ray Powers of First National has been in
Albany engaged in some special work for
Andy Smith of the sales cabinet.
Denver
L. Marcus, district manager for Famous
Players, has been a visitor at the Denver
branch of his company for ten days. Arthur
Jannisch, former Denver publicity manager
for Universal, was back in Denver from Port-
land, Ore., for a few days last week. Mr.
Jannisch is now associated with First Na-
tional in Portland.
Ned Marin, general sales manager lor First
National, is due to arrive in Denver within
a few days for a conference with J. H. Ashby,
local First National manager, and the entire
Denver sales force.
796
MOVING PICTURE WORLD
Deceml)er 26, 1925
Reorganize Paramount's Western Studios
FINAL steps in the recent reorganiza-
tion at Paramount's Hollywood studio
were taken recently with the announce-
ment by Jesse L. Lasky, first vice-president
of Famous Players-Lasky Corporation in
charge of production, of the assignment of
producing units to work under Hector Turn-
bull and B. P. Schulberg, asociate produc-
ers.
Under the new alignment Mr. TurnbuU
will have direct charge of all productions of
the follwing directors: Clarence Badger,
Malcolm St. Clair, Edward Sutherland and
George B. Seitz. The starring pictures of
Raymond Griffith and Bebe Daniels will also
come under Turnbull's jurisdiction. In ad-
dition he will produce "The Rough Riders,"
Paramount's super-epic of Theodore Roose-
velt and the picturization of Zane Grey's
best sellers. Also, Turnbull is handling all
production details of Raoul Walsh, who is
completing "The Golden Journey."
Mr. Schulberg will act as producer for
Paramount of all pictures of James Cruze,
.•\llan Dwan, Dimitri Buchow'etzki, Victor
hleming and William Wellman. The pro-
duction of the starring pictures of Pola
Negri, Adolphe Menjou and Betty Bronson
made on the West Coast will also be under
his guidance. In addition, Mr. Schulberg
will attend to the production of all stories
writen for Paramount by Ernest Vajda, the
Hungarian playwright, who is now in Holly-
wood iJreparing an original screen story for
Pola Negri which Buchow-ctzki will direct.
Assisting Turnbull and Schulberg in the
West Coast production work are Lucien
Hubbard, Walter Woods, Garnett Weston
and Kenneth Hawks, production supervisors.
Turnbull and Schulberg also each have a
personal asistant who works directly with
the associate producer, not being designed to
any particular unit. William Griffith occu-
pies this position with Turnbull, while Sam
Jafee is Schulberg's assistant.
"The First Year "About Ready for Screening
^^rr^HE FIRST YEAR," the uproarious
I comedy produced .so successfully
on Broadway by John Golden and
directed for Fox I-'ilms by none other than
Frank Borzagc, is due to come out of the
cutting room almost any day.
Matt Moore, who plays the part of Tommy
fucker, has given one of the best perform-
ances of his career. In fact, many who
watched the picture in the making declare
that the situations and the treatment would
make the picture even better than the play.
Kathryn Perry, who plays opposite him.
is ideally cast in the part. She makes a very
wilful little sweetheart and a most appealing
little bride.
.K new and dusky discovery, Carolynne
Snowden. provides most of the laughs at the
end of the comedy, with her characterization
of Hattie, the maid, who "serves," bui
"washes best."
Frank Currier as the kindly old bachelor
uncle who enginers the romance and then
straightens out the kinks at the end of "The
First Year," adds another lovable character
to his list.
The rest of the all star cast consists of Mar-
garet Livingston, J. Farrell MacDonald —
who appears clean shaven and in business
clothes — Frank Cooley, John Patrick and
Virginia Madiso-n.
Frank Borzage directed the production,
putting in every little individual touch of
comedy he could in a true Borzage-like
fashion.
G. Howe Black Appears in
Four Chadwick Pictures
G. Howe Black, the sensational colored
comedian, who was heralded by critics of
the trade and daily press as the comedy
find of the season in Chadwick Pictures
Corporation's "The Wizard of Oz," has ap-
peared in four pictures for that company
this season. The first was "The Wizard of
Oz," in which Larry Semon was featured
as The Scarecrow, the part made famous on
the stage by Fred Stone. Following his
success in this first production, he was chos-
en by Director Scott Dunlop for an im-
portant part as George Walsh's valet in
"Blue Blood," which is released this month.
Black will also be seen with Walsh in "The
Prince of Broadway," a romance of the prize
ring, w'hich was directed by John Gorman
with a supporting cast of more than twenty
champion and ex-champion fighters.
Black's fourth picture of the season is
"The Perfect Clown," another of Chadwick's
December releases, in which Larry Semon is
starred. Playing opposite Semon throughout
the picture. Black is said to have the best
role of his career in this production.
John Meredith in "Blue Blood"
Joan Meredith, 1925 Wampas Baby Star,
who has been signed to a long term contract
in "Blue Blood," the star's second modern,
by Chadwick Pictures Corporation, plays
a prominent role in support of George Walsh
action romance of the season for that com-
pany. "American Pluck" was the first of
the series.
To Direct Betty Bronson
The "Youth Unit" was announced by B.
P. Schulberg, associate Paramount producer
at the Lasky studio in Hollywood. The
phrase means that William Wellman, young-
est director of regognized ability, will direct
youthful Betty Bronson in her next Para-
mount production.
Miss Bronson is scheduled to return to
Hollywood in a few days for the new pic-
ture, which is as yet untitled.
December 26, 1925
MOVING PICTURE WORLD
797
Brenon Selects Cast for "Dancing Mothers"
FEW pictures have exhibited a more
brilHant cast than that which Herbert
Brenon has gathered together for
"Dancing Mothers."
Conway Tearle, whose magnificent re-
straint in the big emotional roles he has
played, has made him the idol of thousands
of fans, has the male lead. Of the role of
Jerry Naughton, the bachelor in "Dancing
Mothers," Mr. Tearle has said it is one of
the most satisfying parts he has ever por-
trayed and he has given it his enthusiastic
Tjest.
Starred opposite Conway Tearle is Alice
Joyce, whose beauty and charm and ability
have made her following legion. Her role
as Mrs. Westcourt, the lonely wife who
begins flirting with Mr. Tearle to divert his
attention from her daughter and awakes to
the fact she is in love with him, produces
a situation which gives full scope to the
powers of both Miss Joyce and Mr. Tearle.
Those who saw Mr. Tearle and Clara Bow
in "Black O.xen" will not soon forget the
delightful romance between the bachelor and
the flapper. Miss Bow, still the unforget-
table flapper, with her marvelous youth and
vivacity, again appears with Mr. Tearle in
"Dancing Mothers." In this picture she is
the adventurous daughter of Mrs. Westcourt
and her infatuation with the bachelor not
only has spice and sparkle but is fraught
with drama by reason of the contest be-
tween her and Miss Joyce for the affections
of Mr. Tearle.
Thus a tremendously dramatic situation is
created which the husband and father must
face — a situation strengthened further by
the fact that the husband is involved with
a beautiful and vampish young woman. Ob-
viously only a great actor could do justice
lo these possibilities. For this role Mr.
Brenon could hardly have made a better
selection than he has in Norman Trevor,
a screen and stage favorite in both this
country and England.
The girl who has lured the affections of
Mr. Trevor from Alice Joyce, as his wife,
is the fragile and alluring Elsie Lawson, while
Dorothy Cuniming plays the role of Mrs.
Massarene, the dashing widow and friend
of Miss Joyce. The youthful admirer of
Miss Bow, who watches jealously her fas-
cination with Mr. Tearle, is Donald Keith,
whose work in various pictures with Miss
Bow already has made them a popular com-
bination.
Chadwick Completes Twelve Features
WITH the completion of "The Test of
Donald Norton," George Walsh's
fifth modern action romance of the
current season, which is now in work, Chad-
wick Pictures Corporation will have twelve
of its fifteen features on the 1925-26 program
finished. Two additional productions, "Win-
ning the Futurity" and the sixth George
Walsh feature will be started immediately
on the arrival of I. E. Chadwick, president
of the company, in Los Angeles next week.
Six of the twelve productions have been
released, and two others, "Sweet Adeline"
■with Charles Ray, and "The Prince of Broad-
way," a George Walsh feature, will be re-
leased in January.
"The Wizard of Oz," Larry Semon's screen
version of the L. Frank Baum fantasy, was
the first release of the year, following its
showing at the Colony Theatre on Broad-
way. "The Wizard of Oz," which is called
a spectacular fantasy, has a cast of several
stars including Bryant Washburn, Charles
Murray, Mary Carr, Virginia Pearson,
Dorothy Dwan, Oliver Hardy, Josef Swick-
ard, Otto Liderer, Frederic Kovert and G.
Howe Black.
"Paint and Powder," a Hunt Stromberg
production, released in October, was the first
Chadwick special production of the year.
Elaine Hammerstein in the leading role is sup-
ported by several favorites including Theo-
dore von Eltz, Stuart Holmes, Derlys Per-
due, John Sainpolis and Charles Murray.
Two George Walsh productions, "American
Pluck" and "Blue Blood," have been re-
leased. The first of these is Ralph Spence's
adaptation of "Blaze Dorringer," a popular
novel by Eugene P. Lyle, Jr., which was
directed by Richard Stanton. Wanda Hawley
played the leading role opposite Walsh.
Others in prominent parts were Frank Leigh,
Tom Wilson, Leo White, Dan Mason and,
Sidney De Grey. "Blue Blood" was writ-
ten especially for Walsh by Frank H. Clark
and was directed by Scott Dunlop. Cecilia
Evans,' of Mack Sennett fame, played op-
posite the star. Joan Meredith, Philo Mc-
Cullough, Harvey Clark, Robert Boulder,
Eugene Borden and G. Howe Black complete
the cast.
Charles Ray's first production for Chad-
wick Pictures Corporation, "Some Pun'kins,"
was released on November 1st. His second,
"Sweet Adeline," will be released on January
ISth. Both of these Ray pictures are said
to be typical of his early rural comedies in
which he first gained his screen popularity.
Jerome Storm, who directed more than twen-
ty of Ray's best pictures, directed both of
these. The cast of "Some Pun'kins" includes
Duane Thompson, 1925 Wampas Baby Star,
Bert Woodruff, George Fawcett, William
Courtright and Fanny Midgeley.
One of the outstanding of the Chadwick
releases to date is "The Unchastened
Woman," Theda Bara's first production since
her retirement at the height of her career.
"The Unchastened Woman," a recognized
classic of the American theatre by Louis K.
Anspacher, was adapted for the screen by
Douglas Doty. James Young directed.
Wyndham Standing played the leading role
opposite Miss Bara. Others in the cast are
Dale Fuller, John Miljan, Eileen Percy,
Maynie Kelso, Eric Mayne and Frederic
Kovert.
798
MOVING PICTURE W ORLD
December 26, 1925
Select Title for Mrs. Valentino Picture
WHEN Love Grows Cold" is the title
of the production in which Natacha
Rambova (Mrs. Rudolph Valen-
tino) has been starred by F. B. O. "When
Love Grows Cold" was adapted by John C.
Brownell, home office scenario chief, with
continuity by Harry O. Hoyt, director of
the film, from the well known novel by
Laura Jean Libbey.
The production, which boasts some of
the most lavish sets ever constructed in a
motion picture studio, is an intensely grip-
ping drama of modern life. Although the
action of the story adheres closely to the
Laura Jean Libbey plot, the costumes and
mountings have been modernized and
brought up to date. Miss Rambova pro-
vided herself with a very gorgeous and
expensive wardrobe during her sojourn
abroad, and frocks, hats and shoes from the
smartest coutourieres in Paris will be seen
in profusion in the film.
Clive Brook, who played opposite Miss
Rambova, was loaned to F. B. O. by War-
ner Bros, for this film, while Sam Haray,
well known stage heavy, Kathlene Martin,
late of "Sally" and "Lady, Be Good," Kath-
ryn Hill, Johnnie Gough and little Russell
Griffin supported the queenly Natacha.
The picture is now in the cutting room,
where, under the supervision of Harry U.
Hoyt and Daniel Carson Goodman, who
personally supervised the production, it is
being cut, edited and titled.
Before he left for the Coast Studios of the
company, J. L Schnitzer, vice-president of
F. B. O. in charge of production, expressed
himself in the most enthusiastic terms about
this newest F. B. O. Gold Bond produc-
tion:
"The rushes of the picture have proved
conclusively that Miss Rambova is an ac-
tress of charm and ability. She belongs
definitely to the new school of screen artists
who repress rather than express their deep-
est emotions. She is a stunning, gorgeous
woman, and can wear clothes more grace-
fully, 1 think I may say without reserva-
tion, than any other woman on the screea
today.
"The production is an intensely interesting
drama and although I have not yet seen it
in its finished state, promises to be one of
our biggest oflferings in point of star and
story values.
"The works of Laura Jean Libbey, which
still have a very considerable sale in this
country and abroad, were perhaps more
widely disseminated in her heydey than
those of any other living writer. In addition
to the sale of her novels, which was tre-
mendous, newspaper syndicates took up the
distribution of her stories. Their author
was the first writer, in fact, to have her
novels thus distributed on such a vast scale."
Rork Starts Work on "Desert Healer"
SAM E. RORK returned last week to
Hollywood exulting in the success of
his latest First National picture,
"Clothes Make the Pirate," starring Leon
Errol, supported by Dorothy Gish.
Reports from Indianapolis, Atlanta and
other cities where the picture has showed
echo the approval of New York, which con-
firms Firt National's contention that Mr.
Rork has turned out the greatest box of-
fice success of his years as a producer and
one of the biggest comedy hits of the year.
The success of "Clothes Make the Pirate"
not only preserves intact this producer's un-
broken record of box office successes, but
marks Mr. Rork's advance in the produc-
tion field as a maker of big feature films.
Immediately on his arrival in Hollywood,
Mr. Rork will assist Marion Fairfax in get-
ting her first production, "The Desert Heal-
er," under way. This is in accordance with
the recent arrangement whereby Sam E.
Rork Productions and Marion Fairfax Pro-
ductions, while functioning as independent
companies, will use the same producing or-
ganizations, alternating in production.
"Clothes Make the Pirate" has proved the
feasibility of this dual production system.
In carrying out her share of the arrange-
ment. Miss Fairfax adapted and supervised
the filming of this well known Holman Day
novel. Rork will reciprocate by supervising
business details in Miss Fairfax's produc-
tion of "The Desert Healer." The technical
staflf which worked on the pirate comedy in
New York has been taken to Hollywood in
toto for the filming of the forthcoming ro-
mance of India which Miss Fairfax has
adapted from the novel by E. M. Hull, who
wrote "The Sheik."
Johnny Fox Signed
Clever Player in "Covered Wagon" Ca»t for
"Bar-G Mystery" Serial
Johnny Fox, the clever freckled-face lad
who distinguished himself in the "Covered
Wagon," is a member of the cast of the
forthcoming Patheserial "The Bar-G
Mystery," which C. W. Patton is producing
with Dorothy Phillips and Wallace Mac-
Donald in the featured roles.
Fans will recall that in his characterization
of a tough youngster in the "Covered
Wagon," Johnny chewed tobacco continually
— at least it was supposed to be tobacco, but
in reality it was harmless licorice. Neverthe-
less, the youngster has received many letters
pointing out the error of his ways if he
should continue to chew the weed.
"Just because a fellow has to chew tobacco
in front of the camera is no reason why
nearly everyone should preach to him about
tobacco chewing," objects Johnny.
December 26, 1925
THE RIESENFELD GOLD MEDAL
for the Most Novel Short Subject of
the Year was officially presented to
"The Voice of the Nightingale," a French
caineo, produced by L. Starevitch, at a
luncheon in the Hotel Astor, New York
City, on the afternoon of December 16.
Will H. Hays, president of the Motion
Picture Producers and Distributors of
America, Inc., made the presentation speech.
The medal was accepted by Earl W. Ham-
mons. President of Educational Pictures,
Inc., on behalf of the producer.
.The distinguished token will be forwarded
to Starevitch, in Paris, whose work in this
one little gem has focused the eyes of the
yvorld upon him and his artistry.
The Riesenfeld Gold Medal for the Most
Novel Short Subject of the Year will be a
permanent institution in the motion picture
industry.
Joseph Dannenberg, as secretary of the
committee of award was the toastmaster.
Mr. Dannenberg introduced Mr. Hays, who
spoke in praise of the little feature that has
swept "hard boiled" showmen off their feet
and at the same time left audiences thrilled
as few big features have thrilled them.
"Art is sunshine," Mr. Hays emphasized,
as he reviewed the picturization of the story
of the nightingale which gave its voice to a
child in return for a simple act of kindness,
although only until sundown was the child
enabled to use this voice, at twilight the
nightingale again taking up its melodious
song.
Through sixteen months of labor — evi-
dently a labor of love — Starevitch worked to
achieve the result that has brought such an
amazing response from the press and the
public.
Mr. Hays said he first saw "The Nightin-
gale" at the New York Criterion, when it
was presented on the program with "Grass,"
the Paramount novelty feature. Mr. Hays
said he was instantly struck by the beauty
and appeal of the little feature.
Mr. Hays expressed, to Mr. Hammons,
the hope that something of the happiness
which was his in making the presentation,
will be felt by the producer upon receiving
the Gold Medal.
Mr. Hammons responded to the address by
Mr. Hays, and assured the industry's mode-
rator that the gold medal will be forwarded
to Mons. Starevitch at an early date, to-
gether with ample information regarding the
selection of "The Voice of the Nightingale"
for the honor of winning the first Gold Medal
to be offered by Dr. Hugo Riesenfeld. Mr.
Hammons said that pictures of the type of
"The Voice of the Nightingale" are not given
the financial recognition due pictures of this
high calibre, and he urged that if exhibitor*
sincerely wish to build up their business and
encourage the producers of short pictures of
an exceptional character, they should give
greater attention to bookings of this type.
Dr. Riesenfeld was present and was called
upon by the toastmaster. He told in his
usual fascinating manner of address of how
Mrs. Riesenfeld had sen the charming little
picture, in Paris, and had called his attention
to it, and he said he was instantly struck by
the beauty of the thing.
Dr. Riesenfeld told of the difficult prob-
MOVING PICTURE WORLD
lems faced by him with an abundance of big
features growing larger constantly to select
from, in booking acceptable short features.
It was with the thought of encouragement to
the producer uppermost in his mind that he
hit on the plan of offering his Medal for the
little feature selected by the committee hav-
ing the choice in their power.
Harold B. Franklin, of the Paramount or-
ganization, and a member of the committee on
award, was present. Others on this commit-
tee were Joseph L. Plunkett, Harry C. Ar-
thur, Jr., Jack Partington, Frank L. New-
man and Fred S. Meyers.
About seventy guests attended the lunch-
eon, which included the personnel of the
Educational exchanges in this city, editors
of the trade papers and fan magazines, and
distinguished showmen.
Publicity for Short Feature
The "Midweek Pictorial" Devotes a Page
To EducationaJ's Jungle Picture
Taking for its subject "Live Cowards," an
l-'ducational Pictures Laugh Month release
ill the Mermaid Comedy series, the Mid-
week Pictorial (a New York Times pictorial
publication having a world wide circulation
of well over 100,000) devoted a whole page
of its December 10th issue to an article
headed "Among the Roaring, Snarling Jungle
Actors of the Movies," and illustrated with
stills of Al St. John, Phil Dunham and Vir-
ginia Vance in some of the most awe inspir-
ing wild animal close-ups.
This Short Feature contains some of the
most realistic animal "shots" and perhaps the
greatest number of animals ever used in a
comedy. The sequences of the film are laid
around the escape of numerous lions, tigers,
elephants, leopards, and even a crocodile
from an itinerant circus menagerie.
All the comedians, including star, leading
lady and cast, of this thriller have parts call-
ing for plenty of nerve and stamina. "Live
Cowards" is a Mermaid Comedy that will
long stand out as an animal thriller par
excellence.
^^The Voice of
Returns to
DR. HUGO RIESENFELD, whose
Gold Medal for the Most Novel Short
Subject of the Year was recently
awarded to "The Voice of the Nightingale,"
is presenting this single-reel fantasy in color
for a return showing at the Rialto Theatre,
New York, this week.
.Since the announcement of the award of
the medal was made by the jury of six of
the country's recognized showmen, chosen
to pick the year's finest Short Feature, this
Educational release has been in constant de-
mand for return engagements at many of
the biggest theatres in the country, and Ed-
ucational has had to order a big new supply
of prints from Paris, where all prints of the
Fables in Color, of which this was the first
release, are made and colored by hand.
799
YOU CAN SEE that in //.v / .:::nnal-
Jimniie Adams newest laughster, "Fair
But Foolish," there are situations to
stimulate shouts of merriment.
The laudatory editorial comments and re-
views which appeared in such great numbers
in the newspapers during the earlier show-
ings of "The Voice of the Nightingale" have
started to appear again since the announce-
ment of the award. Typical of these is the
comment which appeared a few days ago,
set in two columns measure, in the Denver
Post.
"That wonder Short Subject, 'The Voice
of the Nightingale,' which was recently de-
clared to be the greatest single reel ever
filmed," says the Post, "is scheduled for pre-
sentation at the State Theatre beginning
next Saturday, and Managing Director H.
D. McBridc is going to give the one-reeler
a presentation just like a feature — for it has
as much entertainment value as a feature.
And I know, for I pre-viewed it recently."
Gold Medal Officially Given
"The Voice of the Nightingale'^
the Nightingale'^
New York's Rialto
Celling the Picture to the Public
1 Departmnt Was SstabibfitcL September 23. 1911 bij Us Present Sdiior^
()pes Winthrop Sargent ^
Harold Qrange Develops His Exploitation
Into a Wonderful Whirlwind Campaign
EXI'LOITATION is not the- invention
of the motion i)icturc business. It is
merely that the exhibitors have taken
an idea of tiie ages and given it an iiittn
sive development such as no other line ever
has known. P. T. Barnum was an cx-
ploitcer when Edison was still a telegrapher
and away back in the Garden of Eden the
Snake exploited National Apple Week so
successfully that we are still reading about
it.
As Eddie Bonus recently pointed out in
his new book, exi)loitation is universal and
eternal, and one of the nicest examples of
well-timed exploitation is to be found in
the news stories of Harold ("Red") Grange.
The picture manager may study with profit
the angles of this campaign.
Had the Foundation
In the first place Grange, in current phrase
was "the goods." That was the start of the
whole busines. He was one of the best if
not the best football player developed by
the college elevens this season. The chances
are, however, that he was not materially
better than ten or fifteen other players. It
is merely that he was better material for
exploitation.
This gives the two fundamental rules for
exploitation. The subject must be capable
of making good and it must lend itself to
such treatment.
In the first place Grange had red hair,
which gave him a nickname that lifted the
curse from the "Harold." For some illogical
cause "Harold" is in a class with "Percy"
and "Clarence" as fit food for the humori.st,
and Harold Grange never would have at-
tained the publicity that fell to "Red."
More Than That
But the nickname alone was nothing.
There are thousands of men in the country
who are known as "Red" or "Reddy." That
merely lifted the handicap, it did not yield
much exploitation.
But (irange had worked for an iceman
last Summer That appealed to the reader.
The college boy on an ice route was pic-
turesque. He was better "copy" than his
fellow players.
He had the vitality and speed usually dis-
played by red headed men, and he easily
was the best player on his team. Because
he was, he was given the opportunity to
make the spectacular runs, the valuable
gains. Ten other men on the field were
working for the common good of Alma
Mater to give him his chances, and he. made
spectacular use of those opportunities. By
mid-season Red Grange was the most fre-
quently mentioned player in college foot-
ball, not because he so greatly excelled all
others, but because he was a brilliant, showy
player,
.'\11 of that was purely a natural develop-
ment. We do not believe that Grange con-
sciously showed oil. It was merely his
manner, but his style of play gave the sport
writers a chance, and they boomed him into
the leading position in the news. In a
general way this was automatic and un-
[jlanned.
But here begins the real exploitation; the
capitalization of opportunity; the making of
opportunity, for that matter.
In ordinary course Grange would have
dropped out of sight shortly after Thanks-
giving. He would have been scheduled for
some All-America elevens. He would have
been omitted from others, and that would
have called forth mild protests from his
admirers.
By Christmas, under ordinary circum-
stances, Grange would have been back in
the moth balls. Next spring he would have
graduated and someone would have given
him a better job than delivering ice because
a college star always is an object of in-
terest for a year or two. He might have
jumped into as much as $5,000 his first year,
or even a little more.
But as a football proposition he would be
an ancient in the fall of 1926. But Grange
evidently knew exploitation or else he was
guided by his manager, a motioTi picture
exhibitor.
Getting Them Talking
A few days before the end of the college
season it was hinted that he would turn
professional. Overnight he jumped from
the sporting page to the front, top of column.
For the moment he crowded the latest mur-
der and the most salacious divorce case.
It was rumored he would, and it was
rumored that he would not. Finally he ad-
mitted that he had signed to play profes-
sional football. The backers of the profes-
sional game were willing to pay him hand-
somely to exploit the professional league.
The professional game was languishing.
It lacked ex|)loitation. Most persons who
buy for the college games get more satis-
faction out ot their tickets than they do
from the games to which the ticekts admit
them. They get their kick out of being able
to brag over their less fortunate friends.
Tickets are valued because they are difficult
to obtain.
There was no such charm to the ticket
for the profe; .sional games. The deadwood
was heavy; as heavy as the losses.
A Life Saver
Then canic Grange, fresh from his college
triumphs, and in New York he played to a
larger gate than was drawn by any college
game held here this season including the
.\rmy-Navy clash.
If (irange had waited imiil 1926 to turn
professional he would not have added a
thousand dollars to any gate. Coining
straight from his college triumphs, plus tne
additional publicity the jump had gained for
him, he was able to pull an extra $65,000 on
a single ,a;anie.
His ethics, from the college viewpoint, may
have been bad, but his exploitation was flaw-
less. Setting aside his motion picture con-
tract, which probably is not for the $300,000
the newspapc-s give as the figure. Grange
probbly has taken in about $200,000 by going
into professional football this year instead of
after his graduation.
He has advanced the cause of professional
football by five to fen years. He has made
more money in one month than he could
have earned in a lifetime had he let his pub-
licity grow cold. It was perfect exploitation
perfectly timed.
.] Fox Release
COLORED STREAMERS LED THE GLANCE TO THE POSTERS
An effective trim for a department store window in Ashland, Wis., arranged by the
Royal Theatre on The Iron Horse. The display was two engines head-on on a grass
mat, with streamers getting attention for the generous poster display.
Decembt-r 26, 1925 MOVING PICTURE WORLD
Miller Made a Production of the New Victrola
801
Something for You
Frank J. Miller, of the Imperial
Theatre, Augusta, Ga., mad^ an
advertising stunt into a prologue,
pleased his patrons, saved the cost
of a production act and got
slathers of free advertising.
You can do the same thing.
On a draped stage, darkened, a
spotlight brought up an old style
Victrola on which a selection was
played. Toward the close of the
selection the light was dimmed
down again, to be brought up on a
new Orthophonic, on which a
selection was played.
As the selections were both high
priced records, the audience en-
joyed the music and accepted it as
an act and not an advertisement.
white the Victor dealer was
bursting a b'ood vessel in the
newspapers announcing the
demonstration and Lights of Old
Broadway, contrasting the im-
provements in talking machines
with the improvement of Broad-
way then and now.
Peanuts for Sally
Small bags of peanuts, tlie cover printed
for Sally of the Circus, were distributed by a
clown to advertise that attraction at the
Strand Theatre, Birmingham. It was the
better because the idea strengthened the
circus suggestion.
For the lobby D. Roscoe Faunce made an
elephant in profile, the head being swayed
from side to side by a concealed motor. The
animation very greatly aided the attraction.
Circus paintings on the three sheet boards
further helped the picture over. Carol
Dempster, cut from a lithograph, rode the
elephant.
Production Hints from Edward L, Hyman
Managing Director, Mark Strand Theatre, Brooklyn
There was only one stage presentation
with Leon Errol's first starring production,
"Clothes Make the Pirate." This was the
first stage appearance of
the International Novel-
ty Orchestra of Victor
recording artists. In ad-
dition to these two at-
tractions, which were
billed "50-50," there was
an overture by the or-
chestra, and the custom-
ary Mark Strand Topical
Review. Together, this
brought the show up to 2
hours and 14 minutes, of
which "Clothes Make the Pirate" took up
1 hour and 28 minutes. The Topical Re-
view required its accustomed 8 minutes,
while the Victor orchestra was given 30
minutes in which to do its stuf¥. The re-
maining 8 minutes went to the overture.
The overture was Wagner's "Tannhauser,"
played by the orchestra, conducted by Ha-
rold Stern. The lights for this included a
flesh colored Mestrum flood from the dome
on the musicians; foots and borders of large
stage in blue; steel blue Mestrum floods
from the dome on the purple spangled draw-
curtains which were closed over the pro-
duction stage ; 4 steel blue arch spots on
the pleats of the production draw-curtains.
After the Mark Strand Topical Review
came the first appearance of the Interna-
tional Novelty Orchestra of Victor record-
ing artists in an especially arranged musical
program. The orchestra is composed of 15
picked musicians and the arrangements are
tne same as this organization has done
on Victor phonograph records. Nathaniel
Shilkret directed, with vocal interpolations
by Theodore Alvan and ballroom dances
by Mile, Moskovina and Alexander Vlad.
The setting for the orchestra included a
black cyclorama used as a backdrop, in
front of which were arranged tiers of steps.
The orchestra was placed in three tiers in
this setting. The repertoire was as follows:
"La Paloma." orchestra; "Midnight Woltz"
and "When the One You Love Loves You,"
a dance; "Oh Boy What a Girl," "Wicked
Tango," "I Wonder Where my Baby is To-
night," "Save Your Sorrow for Tomorrow,"
"Nola," a dance, "Rhapsody in Blue" (ex-
cerpts); "Remember," a song; "Keep on
Crooning a Tune." There was a change of
lights for each presentation, these for the
most part being floods from the projection
room and the dome. There was a baby
spot from overhead picking out the con-
ductor and another one to pick out the
tenor soloist.
Trains Again
One of the best displays on The Limited
Mail is reported from the Rialto Theatre,
Chattanooga, Tenn., where H. C. Cravens
made a deep shadow box for the lobby with
a landscape ending in a mountain, from a
tunnel in which a toy train ran down to the
foreground. There was not enough space to
permit motion, but the train added decidedly
to the realism. A miniature signboard car-
ried Blue's name and the play title. The
chief charm of the display was the excel-
lence of the work of the artist.
WM West Helped
Things broke easy for H. C. Farley of the
Kmpire Theatre, Montgomery, Ala., on The
Pony Express. The State Fair was on, and
one of the riders tour the two mornings and
between shows with an advertisement for The
Pony Express on his saddle blanket. The
blanket was also used in one act in the arena
and was carried when the entire organization
turned out for the Armistice Day parade.
Backed by other stunts this made for the
best opening day the Empire ever drew.
4 Universal Release
PUTTING OVER THE GOOSE WOMAN IN DENVER WITH FREE SHOES TO LUCKY BABIES
To get attention for The Goose Woman at the American Theatre, the Universal exploitation man persuaded a baby shop to give
a pair of shoes free to every child fortunate enough to be born in Denver on the Saturday or Sunday of the opening. The cut
shows the window display and one of half a dozen moving vans bannered for the stunt and used as perambulators.
802 MOVING PICTURE WORLD December 26, 1925
Sold the Iron Horse to all the Countryside
A First National Kclcmc
AN ATTRACTIVE DISPLAY ON THE LOST WORLD
This was designed by James Henson, of the Pine Tree Theatre, Klamath Falls, Oregon.
The poster cutouts are backed by a foliage border and with all green lighting made the
lobby a fearsome but decidedly interesting adventure. Simple but very good.
Cleaned Up Big
in lOfOOO Town
Dover, \". J., is not exactly a metropolis,
but it is the centre of a lot of small towns,
and while the population is only 10,000 and it
looks like a 5,000 town, the Baker Theatre
made a cleanup with The Iron Horse re-
cently. The Baker is run on big time lines
and even in the little 200 towns fifteen miles
or so down Long Valley they were planning
to motor up. They had to motor because the
Jersey Central is so darned stingy with its
branch line trains.
The smaller towns were reached through
the bi-weekly newspaper, though fourteen of
the nearest towns were posted as well as
Dover. Extra newspaper space had the
farrtiers all excited.
All Night Museum
An Iron Horse Museum was opened in a
vacant store and night lighting kept the stunt
effective as long as Dover stayed awake.
The high school pupils and those of the four
grade schools were lectured by their teach-
ers, and the school patronage was further
interested through the use of football sched-
ules.
Railroad and trolley eniploycers were spe-
cially circularized and several copies of the
book were given the public library in return
for the use of 5,000 book markers and a win-
dow- poster announcing that the book was to
be had from the library.
A hardware store, specializing in sporting
goods, gave a window to a miniature elec-
tric Tailroad, running through an improvised
landscape setting, and another store had a
locomotive and tender frozen into a cake
of fee. Six other windows also made dis-
plays of stills.
A, special drive w as made on the factories
and foundries around the town, and the busi-
ness stood at high water mark, with strong
opposition to be faced.
Still ''There''
Proving that the last-line limerick con-
test is still alive, E. P. Briggs made it work
for him at the Rialto Theatre, Pueblo, Col.
A pass for two was the daily reward for
the best last line to a Freshman Limerick,
while two singles were awarded the two
next best.
He also stirred up a riot when 300 children
gathered to catch 200 inflated balloons
tossed from the top of a department store.
The stunts, plus the picture, were good
enough to sweep up all the house records.
Father and Son
Looking for a new kink, Charles R.
Hamerslough, of the Broadway Theatre,
Xewburgh, found one for The Son of His
Father.
This was a street perambulation in which
a man on horseback was followed by a boy
on a pony. The latter carried a banner read-
ing "I am a son of my father, now playing
at the Broadway Theatre."
Backed by a prologue that drew from
three to five encores at each show, the play
went over.
KEEP THE TICKET BOOKS
GOING AFTER THE CHRISTMAS SALE
Wins Encores for
Stage Bill Poster
Vou have to hand it to Pat McGee, of the
Criterion Theatre, Oklahoma City. He made
a production number out of a pasted six
sheet. He got encores for an out-and-out
advertisement. But he did it nicely.
He used a street set, showing the skyline
of the town, with a board fence in one. As
the curtain rose, two bill posters were slap-
ping a six sheet on the fence, telling of The
Pony Express. Only four of the six sheets
were pasted on.
When the curtain was up the men turned
from the fence and sang Blue Eyed Sally,
and at the end of the song turned and slap-
ped a "Criterion. Next Week" on the poster.
They had to take two and three chorus en-
cores at the night shows.
Sent Telegrams
Three weeks in advance he put a shddow
box into the lobby, showing a pony express
rider galloping across the plains, and about
the same time he gave a preview to the press
and others. Later he put out 5,000 fake
telegrams in conjunction with the Postal
Telegraph. He had the blanks printed and
the company made free distribution. A
house program was enclosed.
.\nother good stunt was a card carrying
the cheers of the three SeiSiOf Hi^ Schools
and text about the coming, picture. Five
thousand of these were given to the students
and more were wanted.
Hula Dancers
A float on which girls in hula costume did
their stuff was used for three days in Kv^ni-'
ville, Ind., on Never the Twain Shall Meet at
the Strand Theatre. By the end of the sec-
ond day's tour most everyone had decided
to go, but they ran it a third day to clinch
things. I ,
A music store put all the ukes in stock into
the window, and the float material was used,
for a lobby dipslay.
Ill
A Mctro-Goldzvyn Release
A STRIKING WINDOW FOR THE MERRY WIDOW
Vogel Gettier, of the Majestic Theatre, Grand Island, Neb., planned this window work,
the painting being done by a local artist in default of oil painting from the exchange.
The fact that a local artist did the work got more attention.
December 26, 1925
MOVING PICTURE WORLD
803
Slave of Fashion Won Difficult Window Show
Broom Factory Aided
Sale of New Brooms
Acting Manager A. M. Avery, of the Capi-
tol Theatre, Oklahoma City, raided a local
broom factory and got up a striking lobby of
new brooms. He got big ones for the floor
display and toy bropms for. a frieze for the
top of the lobby, with the title .spelled out
in broom straw, and the father of all brooms'
for a special attractor.
This last, which can be .seen over to the
left of the lobby, was kept on display at the
curb, where \^^as a socket for a flag staff.
Now and then. the porter would be sent out
to sweep the sidewalk with the giant, and
that always was good for a traffic job.
There were more brooms atop the mar-
quise, which do not show in the picture, and
these were supplemented by cutout three
sheets.
Not every tewn has a broom factory, but
most grocers will be glad to loan their stocks
in' return for a credit card, and if it works
as well for you as it did for the Capitol
you'll be glad you went to a little trouble.
- / I'araniount Release
MAKING A CLEAN SWEEP WITH NEW BROOMS FOR NEW BROOMS
They have a broom factory in Oklahoma City, so A. M. Avery was able to get all he
wanted, with broom straw with which to letter the title, but you can say it with brooms'
if you can argue the grocer into loaning his spare stock.
Runs a Weekly
Not since before the war has a theatrical
organization put out such a complete publica-
tion as is issued in Chicago by Lubliner &
Trinz. •
This is a twelve page weekly, in the gen-
eral form of the tabloid newspaper, with
ample illustrations, theatre talk and trade
.ads. It is well edited and with proper cir-
culation scheme should be a powerful adver-
tising aid.
Circus Opposition
The first circus of the season hit Charlotte,
N. C, the opening day of Harold Lloyd in
The Fitshman. Warren I. Irvin bought the
blankeis on the first two elephants to adver-
tise tc the crowd watching the parade.
Thai helped some, but he hadn't squeezed
the lemon dry. He had a photographer take
a photograph of these two elephants and the
next morning the newspaper carried a cut
with the line; "The circus is gone, but Harold
Lloyd in The Freshman is still here. Don't
miss it.'"
Slave of Fashion
Wins Nice Window
They all fall sooner or later, but some of
them fall slowly. For time Warren Irvin, of
the Imperial Theatre, Charlotte, N. C, has
been trying to break into the most desirable
dry goods window, but the owner could not
see it.
When A Slave of Fashion was booked, Mr.
Irvin decided to try it again, and pointed out
that a Slave of Fashion should interest the
women in both the play and the store.
That sounded reasonable, so Mr. Irvin had
his artist mount some of the stills on artistic
cards; the stills being those showing the gor-
geous gowns, and the display got so much at-
tention that the store is now willing to take
in another display whenever the stills will fit.
A second window was given to a display
of sport clothes, and here, again, the stills
sold the merchant.
In addition to the Metro-Goldwyn picture
he had a locally produced film with practically
every merchant in town advertising in his
own space to put over the whole show, since
there was a quiet advertising angle to the
production. It cost nothing and materially
bettered business.
Just a Prologue
Making a Spanish prologue the talking
point for Don Q, put the Fairbanks picture
ver in Ncwburgh, N. Y., at the Broadway
Theatre. Charles Hanmierslougli knew that
the town was close enough to New York to
ride on the Broadway run, but a local pro-
logue doubled the appeal, and he was able to
save on newspaper space.
/I M etrn-Goldwyn Release
A SUN-UP LOBBY FROM THE STRAND, ASHEVILLE, N. C.
A. S. Grist completely filled his lobby with a setting typical of the play. The curtained
doors lead into the theatre and the box office is back of the middle section, a blanket
being thrown over the railing to disguise it. Pine needles carpet the floor.
The Kiwanis Club of Greeley, Colorado, gave
a ladies' night lately, and C. T. Pcrrin asked
them over to the Sterling for the last show of
He's a Prince. They came in a body and
after the performance the stage was cleared
iiid the orchestra played for the dancing.
so-i
MOVING PICTURE WORLD
December 26, 1925
Put an Indian Rider on This Ohio Iron Horse
A Universal Rilcasc
A NOVELTY 24.SHEET MADE FOR THE CAPITOL, DALLAS
Using a special backing, the standard 24-slieet was given a fresh appeal and made
a striking banner for the top of the lobby display. It tied up to the posted paper and
yet it had a fresh punch because it was different from the others.
Indian Revere Rode
On the Iron Horse
Pony Express Riders have competition in
The Iron Horse in the stunt pulled lately by
the Mozart Theatre, Canton, Ohio.
An Indian was posted just outside the city
limits on top of a locomotive ballyhoo car ar-
ranged for the showing. When the crowd
watching the World Series returns was the
thickest, the outfit was telephoned to start
into town, while the police cleared the road
to give the perambulator the right of way.
Ignoring the speed laws, the pseudo engine
dashed up to the steps of City Hall where it
stood while the Indian dashed up the steps
to deliver to the Mayor an invitation from
William Fox to attend a showing of the pic-
ture at the Mozart.
No one was hurt, so it was a good stunt,
but if you break the speed laws, even with
police consent, and happen to bump off some
innocent bystander, it is going to cost you
more than you'll make on The Iron Horse.
Play safe and figure on something more con-
trolable.
Of course there was the usual newspaper
publicity connected with the stunt which was
enjoyed both by the Mayor and the Mozart.
Advantage was taken of a conviction of the
Wheeling and Lake Erie Railroad Veterans'
Association. The delegates were met with
forty bannered cars, and with the engine at
their head moved in parade through the town
to the City Hall, where the Mayor welcomed
the visitors.
He must have been busy that week.
Red Inks
After a long rest the red ink extra is
commencing to reappear. In Omaha the Sun
Theatre red inked the Bee with "Extra !
Extra ! Husband borrows neighbor's wife.
Details on page 7." On the latter page
was a four tens repeating the first page
copy as the heading for a display- ad on Ex-
change of Wives.
Over in Astoria, which is a part of Greater
Xew York, the Garrick Theatre red inked
a tabloid paper for The Iron Horse.
Looks as though the stunt is due for
another swing over the circuit.
Cutouts Are Qiven
Special Backdrops
At the Mosque theatre, XewarV, there is
a long corridor leading from the street back
to the auditorium, and on either side are
five bronze frames for displays. These are
not planned to take regular sized paper,
but are hand painted for each attraction.
For The Phantom of the Opera, cutouts
from the smaller sheets were used for figures
against painted grounds showing scenes from
the play, the one reproduced carrying a cut-
out of Chaney standing in his underground
den. Using two and three planes, an effective
tableau was created with a minimum of
work, and the layout was one of the most
effective yet shown on the Phantom.
Folding frames were used along the lobby
and for the outside there was a frame 40
by 60 covered with cutout figures. As the
house stands on Broad street, this carried
a maximum of appeal to the passer-by.
A Re^cut 24'Sheet
Made Into Banner
Stinnett and Charninsky, of the Capitol
theatre, Dallas, Texas, made a radio stunt
their chief seller on The Phantom of the
Optra, but they did not overlook the front
of the house, and they recut the standard
24-sheet into a very effective banner, with
a painted backing.
The radio stunt was the Phantom Voice,
a different singer being used jach night
for a week before the engagement. The
announcer told that the selected singer would
be employed in the prologue of the picture
As the singers were designated only by
number, there was an air of mystery, but
as they were sponsored by the various locai
musical societies, the latter were all out
hustling for their favorite.
The stunt cost a $50 salary, but proved
to be well worth the money, for 1,000 tickets
were 5old in the first 25 mmutes after tht
opening and 1,500 were turned away the
first night.
The Home Office tie-ups gave a number of
windows iliat had hitherto been inaccessible,
chiefly through the Phantom Red tie-ups,
and each member of the Universal Dallas
office was pledged to write ten letters and
plant two window cards to help things along.
New Auto Cards
Credit the Capitol Theatra, Altoona, Pa.,
for a new auto card. These read "Back Up"
on one side and "'Excuse Me" on the other
with the added information that Excuse M«
was at the Capitol.
.And for the first time in several month-
\ve get a report of the posting of the traab
receptacles along the business streets. For
a time that was part of the standard cam-
paign, but the idea seems to have blown ui
recently. It's a useful thing to remember, for
the trash cans are good locations.
A Unn-ersai Release
CUTOUTS FORMED SPECIAL DESIGNS ON THE PHANTOM
At the Mosque Theatre, Newaurk, the ten wall frames were made into scenes from the
play through the use of hand-painted backings made to fit the frames. The one in
the cut shows Chaney in his underground den in the opera cellar.
December 26, 1925
MOVING PICTURE WORLD
805
Raliegh Makes a Standa rd Cut on the Lost World
Raleigh Makes
Cut a Standard
A. C. Raleigh, who has not been in for a
year or two, writes that he is now exploit-
ing for First National out of Seattle. He
found his work for the Jensen and Von
Herberg houses a little too heavy and his
A First National Release
A TWO SIXES
doctor made him ease up, so he went over
to the exploitation end where he probably
works just as hard, but where he is able
to time his hours better. He has just con-
cluded a tour for The Lost World, and he
sends in a sketch he made for use, or rather
A First .\(itinfwl Release
A NEARLY FULL PAGE
two samples of work from the sketch. The
fivst is a two sixes and the other is a down-
the-page across seven columns on an eight
column page. This is the old stunt of get-
ting a page effect while paying for only
seven columns instead of eight — and even
in the smaller towns a column saved means
money. The cuts are made from the same
drawing, but because of the possibilities, a
Iialf tone was cut in on the larger space
to show the explorers. The comparison is
interesting as showing what can be done
with a single design. The drawing is prac-
tically the same no matter what the dimen-
sions, and Mr. Raleigh writes that he had
used it in various sizes in between. He
could not find just what he needed in the
press book, so he drew the design himself
and made it standard, though generally he
used the house signature in the upper right
hand corner instead of where it shows in
these Seattle designs. It gives maximum
strength with minimum space, and it helped
him to break a lot of records. Generally
he went into a town and smashed the entire
set, but always he came away with at least
one new scalp dangling from his belt. In
case you don't remember that far back,
it was Mr. Raleigh who made himself a
pair of red velvet bloomers from an old box
curtain, put on a wig and as a "lady" sign
painter did the first woman sign painter
stunt down in Butte, Montana, at the Amer-
ican. The stunt has been used hundreds
of times since then, but he was the orig-
inator. Now that he has found his way in
again, we hope he calls more frequently,
for he has a lot of good ideas.
Ten Commandments
Qet Seven Inches
Cliff Lewis took only seven inches for The
Ten Commandments at the Strand theatre,
Syiacuse. This 50 by 2 drops just about three
and a half inches, and yet it sells com-
pletely. He gets a big play on the title,
CECrL 8. Oe MILLE'S
THE TEN
THE ENLAROEO
STRAND THEATER ORCHESTftA
Overture — "Phodr«" , M»i
A Paraiijoutit !\r lease
SMALL BUT GOOD
tells that it is a whale of a picture, gives
the showing times and urges them to attend
tiie matinees, adding a remark about the
enlarged orchestra. If he can do that all in
seven inches it is useless to pay for more
space, even though that's less than one inch
per commandment. We'll bet Cliff could put
over fifteen commandments in the same
space. But it should be remembered that
he invaded the State Fair with his stunts,
and he did not have to pay inch rates on
that. Cliff plans good displays in sjnall
faces and saves money while selling just as
hard.
Circle Scatter is
Qood Sales Help
A set of these two-inch scatters helped
"Up the Ladder" at the Opera House, War-
ren, Ohio. It gives the most display for
the money, and the copy is going to get at-
tention. Upper and lower case would have
helped a little, but there is so little copy that
this is comparatively unimportant. There
is no connection between the superstition
and the play, but the idea will get a smile
A Universal Release
CIRCLE SCATTERS
and the smile sells tickets. It is a change
from the rule ladder design, and half a dozen
of these will sell as many tickets as a single
large display, and stand a better chance
of getting the attention.
Selling Line is
a Real Seller
Real selling is done on Dangerous Inno-
cence in this two fours from the Mozart
Theatre, Canton, Ohio. The reverse takes
care of the title and sells that, but just
above is the line: "Girls, if you want to
know how to keep a man guessing, see "
That's going to sell to all unmarried women
MOZARTI
GIRLS!
IF YOU W.\.\T TO KNO\* UOW TO K^EP
Dang€/m
Smccem'
Uiril tlUKNK O IIIIIK.V— A l.\ TLANTK
•A ROUGH PARTY"
Oceans of Laughs
LATEST FOX NEWS
Fishcring's Orchestra
A Universal Release
A REAL SALES LINE
under lifty, and most matrons up to the
same age. This is a period when the women
seem to be obsessed by the man winning
idea, and that appeal should land them.
If they come, of course the men come,
806
MOVING PICTURE WORLD
December 26, 1925
Send in Your Layout Ideas to Help the Printer
too, so you get most of the town. This is
not a flashy display, and may be looked
down upon by many who feel that cuts and
art work are essential to a good display,
but this really is a sound advertisement. It
puts the story over for sales, and that is
all you can ask for.
Cactus Letters
Something New
Frosted letters for Summer use have been
popular ever since there were theatre ad-
vertisements, and we have seen rustic let-
tering on a woods title, but Loew's theatre,
Newark, N. J., springs a new one in this
display for Buster Keaton in Go West. That
signature is a western scene with Buster
nininiiiiniiiiiiniiiiinini(iimii(i'v'"iiiiiii;
BUSTER
KEATON
written and at least was legible, though
the first line ran three display lines on the
single line. He suggests that we could help
the managers AND the printers by givmg
some good sample layouts. In Picture Thea-
tre Advertising there is a carefully made
layout from the late John William Kellette,
who was a practical printer as well as a
house manager, but we will be glad to give
space to some sample layouts if we can get
just what we want. We want the original
layout, marked for display and sizes, to-
gether with the ad which resulted from the
layout. We cannot use the layout without
the result. Won't some of you ^hoot m
your best and let us show the others. The
layout and the advertisement together. They
should be on white paper, please, and not
yellow copy paper, which will not reproduce.
In some offices a careful layout is not neces-
<\ry if you know how to write to space.
In our own work we simply type the copy
l)ank by bank, put from one to four under-
lines under the display, according to the
relative values, mark the space it is to
occupy and shoot it in. But then we are
set in one of the most careful offices in
New York, and even at that we may indi-
cate the relative sizes by points instead
of underline, if we are particular. In most
offices it is almost necessary to mark in
NAT NAZARRO ft LANK -niAVEftS REVUE
— I CAPT II c Mtiyiyat.
ORREN * DREW J * COMPANY
A Metro-Goldwyn Release
A CACTUS SIGNATURE
and a couple of cowboys in a wilderness of
giant cacti which spell the word. It's a
nice little stunt and better than the display
cut below though that two-car freight train
makes a good enough attractor. The por-
trait on the right is announced as Buster's
"cow-star," which is a pretty poor onej
though good enough for Newark.
harmour Suggests
Sample Layout
M. W. Larmour, of the National theatre,
Graham, Texas, makes the suggestion that
we print a few sample layouts to guide the
man who doesn't know. The idea came to
him while he was talking to his own printer
who showed him some samples of atrocious
copy. One was written on a slip from a
memo pad about three by six inches, and
in lead pencil, at that. No efifort was made
to indicate the display or even the display
lines. It was all straight run in. A second
was pretty nearly as bad, but it was type-
NAfflONAfc
Mon.-Tu9.-Nov.— 9-10
Gloria Swanson
W«4. Ttar. Nn..lMt
TOM MIX u,
Zane Grey'i
"RideiB of the
Puiple S8ge
rri.SiL.Hof.-lM4
Richard Talmadge
In
"Laughing
at Danger"
'Spetd-EiclMiiieDt-Flthu
ad he was unable to get a cut for The Coast
of Folly. He turned to his scrap book, and
found this design in a half page of small ad
samples Lem Stewart sent in several months
ago. He made it a two sixes, which is
rather larger than the origmal, and got a
very pretty display. It really stood out
better than would the average cut. The
moral is to keep a scrap book of these pages
and turn to them when you are stumped,
and you'll have hundreds of managers all
ready to help you, for these reproductions
are the cream of the advertising from all
over the country.
A Crossing Signal
Is Made With Rule
For the second week of The Iron Horse
at Fox's American Theatre, Paterson, N. J.,
the manager wanted something different.
The big point was to put over the second
week and he did not want to spend the
money for a large space just to let in a cut.
He got the idea of a crossing signal, but
there was no time for art work and cngrav-
Stop! Look!! Listen!!!
I'RKSENTS
2nd Blr
WEEK
fraeented at 1:50, 4:10, 6:30, 9:0
NO ADVANCE IN PRICES
|g«):IJ!ljrlf/!!l —
A Paramount Release
MR. LARMOUR'S AD
sizes, and in every instance it is necessary
that the lines be indicated. In this display
Mr. Larmour sends in you would not write
"National Mon-Tue-Nov 9-10. Gloria Swan-
son in the Coast of Folly." You should
write it :
National— 24x
Mon.-Tue., Nov. 9-10— lOx
Gloria Swanson— 36x
in— lOx
The Coast of Folly— 30x
Then the printer knows just how much
to set to a line and what size to set it m.
But we hope to be able to show you some
real layouts presently. In Mr. Larmour s
.4 Fox Release
THE CROSSING DESIGN
ing, so he just took his copy to the news-
paper office and they fixed him up with
some rule work that did well enough to get
the idea over. Even if you do not mimedi-
ately catch the idea of the design, the form
is arresting, and the three words at the top of
the space gave a clue to the design. This is
only a two fours, but larger space would not
have brought any better returns, so the nian-
ager saved money without losing sales. You
can save money, too.
Blames Charleston
Onto Lillian Qish
Lillian Gish is about the last star we would
hook up with the prevalent dance craze, but
the Hollywood Theatre, Pottsville, Pa., made
extremes meet by announcing Miss Gish as
the donor of a set of prizes for a Charleston
contest during the run of Romola.
The Charleston and Romola are as oil and
water, but the picture played a cleanup ayd
no one complained of either.
6]hrough the Box-Office ^ndov
J (^viewers* Views On feature ^Llms
SditedL bsj C.S.SewdL
^^Time, The Comedian'^ — Metro'Goldwyii'Mayer
Robert Z. Leonard Uses Novel and Effective
Treatment and Camera Effects to Advantage
A UNIQUE idea has been used by Di-
rector Robert Z. Leonard in filming
"Time, the Comedian," a Metro-Gold-
Kate Jordon, with Lew Cody, Mae Busch and
Gertrude Olmstead heading the cast.
The story covers a period of a number of
years and is based on the pranks that Time
sometimes plays in human lives. Both angles
of this idea have been very effectively put
over by Mr. Leonard by the introduction
of a miniature figure representing the idea
■of the title, who turns the big book of years
shows the blot made by the mother's deser-
tion, erases it on the occasion of her sacri-
fice, and all through the story acts as a sort
■of guide pointing out the development of the
action. The plot deals with a discontented
mother who leaves husband and baby to go
with a wealthy idler. The husband commits
suicide and the idler leaves her. Later we
find the woman a successful opera singer.
Reviewed by C. S. Sewell
The man again appears and falls in love with
the daughter, now grown. To save her when
she refuses to listen to her advice, the mother
goes to this man and feigns love. The daugh-
ter finds her and guesses the truth, and finally
finds happiness with a faithful suitor.
The action is smoothly developed and holds
Cast
Nora Dakon Mae Busch
Larry Bruixlage Lew Cody
Ruth Uakon Gertrude Olmstead
Ruth (as child) Rae Ethelyn
Michael Lawler Roy Stewart
Tom Creighton, Hale
Anthony Dakon Robert Oher
Based on novel by Kate Jordan.
Scenario by Kredoric and Fanny Hatton.
Directed by Robert Z. Leonard.
Length — 1,757 feet.
the interest well. Despite its improbability
the situation of the same man winning the
love of both mother and daughter brings
about a forceful situation that has good dra-
matic punch, and the allegorical idea showing
"Time, the Comedian" playing with life adds
to the enjoyment of the picture. These
scenes introduce clever trick photography
for Time is shown as a miniature figure,
laughing and dancing about among objects
and persons many times his size. It will
have many guessing how this is done. While
the ending is rather abrupt, "Time, the Com-
edian" as a whole is pleasing entertainment.
Mae Busch gives a fine performance as
the wayward and penitent mother and Ger-
trude Olmstead pleasingly portrays the daugh-
ter. Lew Cody is efTective as the polished
and none too moral man of the world, though
the role is less villianous than usual. A good
supporting cast handles the other parts.
"Joanna" — First National
Dorothy Mackaill in Newspaper Serial of Girl
Who Gets a Million, Is a Good Box-Office Bet
ADAPTED from a newspaper serial by
H. L. Gates, the First National pro-
duction, "Joanna" features Dorothy
Mackaill and Jack Mulhall. The same angles
SUPERIOR QUALITY
Is the Reason for
the success of
GOERZ
FILM RAW STOCK
Use This Formula for Best Results:
GOERZ LENS in your camera.
GOERZ NEGATIVE RAW STOCK
in your magazine.
GOERZ POSITIVE RAW STOCK
for your prints.
Sole Distributors :
Fish-Schurman Corporation
45 West 45th Street
New York City
1050 Cahuenga Avenue
Hollywood, Cal.
IN CANADA
John A. Chantler & Co.
226 Bay Street Toronto, Ont.
Reviewed by C. S. Sewell
vvhicli made the novel appeal to the masses
should make this picture a good box-office
attraction.
Like "Chickie," a previous oflering featur-
ing Miss Mackaill, "Joanna" also deals with
the experiences of a working girl among the
jazzy ultra-rich class but the story has been
handled from a different angle. In both of
these pictures Paul Nicholson is cast as the
idle rich chap.
Joanna, a poor saleswoman in a swell es-
tablishment is suddenly notified that a mil-
lion dollars has been placed to her credit.
This gives her an entree into the fast wealthy
set but results in alienating her real swcet-
lieart, a struggling young 'architect. There
follows an era of gay parties and reckless
spending and in a couple of years the million
is gone. Her wealthy admirer makes a pro-
posal without mentioning marriage and she
almost kills him. She then learns it was an
experiment resulting from a discussion among
CaHt
.loiinnn Mniinern. . .• Dorothy Miicknni
.r<>hn Wllmore fncU MiiJIiiiU
Frnnk Briiiidon I'inil NlcholBon
Andrew KKgrleHton (Jeorde I'-nweott
.Innieit Grayxoii Kdwiird Hnvis
Cnrlottn DeSilvn Dolorex del Kto
Teddy John T. Murrny
OrorKln I.eac-h RHa Carewe
IlaHed on nrwMpjiiMT »erlnl hy H. I/. Gated.
Sfdinrio h.T I/OIn I.ei-Hon.
IJii-cc'ted by lOdwIn Carewe.
I.envrth — 7,»00 feet.
wealthy men as to whether the modern girl
would remain "good" in the face of tempta-
tion after acquiring a taste of luxury and
she was selected because one of the men
who formerly loved her mother, believed in
her. This man adopts her as his daughter
and her sweetheart comes back to her.
In the role of Joanna, Dorothy Mackaill is
congenially cast and gives a fine portrayal
of the modern lively girl who has the faults
of her class, but remains good at heart, and
succeeds in keeping your full sympathy. The
scenes giving an insight into the supposed
manner of living of the wealthy fast set will
prove interesting to many and there are some
scenes of a Fifth Avenue shop with models
in beautiful gowns that will take the femi-
nine eye. The climax is unexpected and ef-
fective and there is good human interest in
the development of the story with a pleasing
ending. Girls especially will be interested in
Joanna's adventures for many will picture
themselves in her place and have had dreams
of what they would do under similar condi-
(Continued on page 808)
Mr. Exhibitor: A>k at the Film Exchanse*
for the
mm
JAemaiicMusk
Cue .SAec^
It'a little to ask for. but it'i the only
reliable aid you can give yourmusiciane
to help put the picture over.
MOVING PICTURE O R L D
December 26, 1925
^^Skinner's Dress Suit^' — Universal Pictures Corp.
Good Story, Very Amusing Comedy and Realistic
Human Touches Make Newest Denny Film a Winner
THERE ought to be a boom in the
market for gentlemen's evening ap-
parel when the Universal-Jewel pro-
duction "Skinner's Dress Suit" starring Reg-
inald Denny is released, for many a young
wife, when she sees what an outfit of "open-
faced" clothes did for Skinner will vision
similar possibilities for her own husband.
More important, however, for the exhibitor
is the fact that this picture will afford
thorough enjoyment for patrons
"Skinner's Dress Suit" is a peach of a pic-
ture founded on a corking good idea that
gets its laughs from familiar and homely
traits of human nature. While for laugh
purposes the situations have been given a
farcical twist, the story is thoroughly human
and possible if not entirely plausible and is
of the type that reaches right down into our
daily lives. In Skinner and Honey, each of
us will see either a lot of our own traits
or those of our acquaintances, for Skinner's
experiences strikes pretty close to home. He
and Honey and the others are real people.
The story is all based on the fact that his
wife. Honey, idolizes Skinner and makes him
demand a raise which is refused as Jackson
the biggest customer, has withdrawn his busi-
ness. Honey has already told friends and
Skinner has not the heart to tell her the
truth. She starts spending the "raise" by
making him buy a dress suit. This opens
the way to social triumph which means more
Reviewed by C. S. Sewell
spending. As the bills begin coming due.
Skinner is fired but before he has a chance
to tell Honey she w-hisks him off to a so-
ciety dance at a swell hotel. Jackson is stop-
ping there and his pampered wife insists she
wants to go to the dance and he must get
someone to invite them. He finally picks on
Skinner and before the evening is over Skin-
ner has landed the big contract. The next
morning his ex-bosses are camping on Skin-
ner's trail begging him to come back as a
partner in the firm.
As a novel, this story was a big success.
In transferring it to the screen Universal has
retained the groundwork of the story all the
way through but has made it even more hu-
morous and brought the situations right up
to date. For instance, there are a lot of
Cast
Mcliaughlin . . .
E. J. Itatcllflfe
Ilatied on novel hy Henry Irving Dodge,
Scenario by Rex Taylor.
Directed l>y Wlliiani A. Selter.
Length — 0^87 feet.
good laughs when plodding Skinner start-
ing to blossom out has the stenographer teach
him the Charleston and gets caught by the
boss. His social triumph comes when he and
Honey teach these jazzy steps to the village
"society swells." These scenes with the odd
assortment of human beings of all shapes,
types and sizes lined up trying bravely to
master the intricacies of this peppy dance is
a scream.
Reginald Denny is excellent as Skinner
and Laura LaPlante is delightful as Honey.
Next to these comes Lionel Braham as big
blustering Jackson. His performance is es-
pecially fine, and William Strauss as the He-
brew tailor is a fine laugh-getter.
Without disparaging the fine work of the
players, a great deal of the credit must go
to Director William A. Seiter who has so
effectively played up the thoroughly human
an.gles for comedy effect. So true to life are
the characters and their actions that even the
farcical situations seem thoroughly plausible
in watching the picture and you take Skin-
ner and Honey right to your heart.
From the opening scenes showing Skinner
hustling for the train, which he misses to the
final sequence where he pretends that he
must give his bosses' offer due deliberation
there is a continual succession of smiles,
chuckles and honest-to-goodness laughs
smoothly developed and spontaneous, grow-
ing logically out of the action.
"A Woman of the World'' — Paramount
IN CARL VAN VECHTEN'S story "The
Tattooed Countess," which has been
screened by Paramount as "A Woman
of the World," Pola Negri whose character-
istics are too markedly foreign to convincingly
portray an American woman and whose
stories with European settings has not ap-
pealed strongly to many patrons in small
towns, is now provided with a congenial
foreign role and at the same time with the
better liked American locale.
Properly, this is a psychological study of a
reformer who hits the nail on the head when
he says love repressed finds outlet in fanat-
icism and a craving to interfere with the
rights of others. This is the real idea of
the story but as it is too mentally subtle for
pantomimic expression the director has
painted with broad comedy strokes the pic-
ture of fiery Italian noblewoman seeking for-
getfulness in the home of distant midwest-
ern relatives. The result is a vivid story
with a wealth of comedy relief most of which
is genuinely amusing.
The Countess Natatorini seeks to forget a
faithless lover in the home of her cousin
Sam Poore. Richard Granger, newly elected
district attorney and reformer, is strongly
attracted to her. Because a series of innocent
events arouses his jealousy he denounces her
alleged immorality and demands she be or-
dered out of town. She avenges the insult
with a horsewhip, but v/hen she draws blood
forgets all but her love and we last see them
Pola Negri Is Given Strong Comedy
in Story of Countess in Midwestern
Reviewed by Epes W. Sargent
in a hack on the way to the station and the
lioneymoon and he is offering her the cigar-
ettes he denounced so strongly.
There is so much comedy development that
the real plot loses some of its intensity, ris-
ing to high power at the close, but the aver-
age audience will prefer the comedy.
Miss Negri never was so human on the
screen. She is not the constantly wrought-
up bundle of nervous passion, but a woman
with a strong sense of humor. Holmes Her-
bert is convincing as the reformer and
Charles Emmet Mack as the innocent cause
of his jealousy gives a fine picture of an
amorous young man.
The comedy falls largely to Chester Conk-
lin, with an almost impossible moustache
Cant:
(;ount<-.ss BInora NataorinI Pola Negri
Gareth JohnM CharleM Kmniett Mack
Richard Granger Holmen Herbert
l/pnnle Porter Blanche Mehaltey
Sam Poorc Chester Conklln
Ijou Poore. Luclle Ward
.liidge Porter Gny Oliver
Mrs. Mnerbauer Dot Farley
Mrs. Fox May Fonter
.\nnle Dorothea Wolbert
Story by Carl Van Vechten
Scenario by Pierre Collingx
Directed by Malcolm St. Clair
I.engih. «.3S.t feet.
Reliei
Town
with Lucille Ward as a feeder in the role
of his wife, but many others contribute to
the local color is the comedy scenes
There is a delightful scene where the
Countess finds that they are selling the right
to talk to a real Countess at a quarter a
head, and this is built up when one curious
old man offers to donate another quarter if
she will show the tattoo mark that is the in-
eradical reminder of her foreign love. When
Conklin seeks to console her by showing
that he has a railroad train running from his
right wrist to his left hand, clear across his
chest the last development of the situation is
reached. The direction is kept well in hand
and this presentation should please many who
have not cared for the earlier Negri pictures.
"Joanna"
(Continued from page 807)
tions. The idea that money cannot purchase
love and that the modern girl can withstand
luxury and temptation is effectively brought
out. Edwin Carewe has given the picture
smooth and excellent direction. Jack Mul-
hall scores as the young architect,
Altogether, "Joanna" is a picture that holds
the attention, has many points of appeal for
the masses, and backed by the popularity of
the newspaper story together with the draw-
ing power of the cast, should prove a good
box-office attraction for the average theatre.
December 26, 1925
MOVING PICTURE WORLD
809
"The Golden Cocoon^^ — Warner Brothers
Hel ene Chadwick and Huntley Gordon Featured
in Human Interest Melodrama with New Twists
WITH HUNTLEY GORDON and
Helene Chadwick in the featured
roles, Warner Brothers are offering
"The Golden Cocoon," an adaptation of a
novel by Ruth Cross, which deals with a
woman's fight for love and honor against
a campaign of slander which had as its mo-
tive the defeat of her husband in his fight
for high political honors.
Miss Chadwick appears as an innocent
country girl who wins a university scholar-
ship offered by a wealthy judge. She falls
in love with one of the professors who jilts
her on the wedding eve. Aimlessly she wan-
ders about and faints in front of a house of
evil reputation and is taken in and revived.
As she emerges she is seen by a grafting
politician who later seeks to use this knowl-
edge to force from the race the judge whom
she has since married. The wife disappears,
Reviewed by C. S. Sewell
feigning suicide, but is found by the profes-
sor just before the election. He goes to the
governor and the wife follows. In a strug-
gle the professor is shot and exonerates the
wife who keeps her secret.
The story is smoothly told and develops
Cast
GrcKory Corhrnn Huntley Gordon
Molljr Shiinnun Helene Cbndwick
Mr. Renfro Rleh.ir<l Tneker
nillivorth Friink Camiienn
Mth. shannon IHnrKiiret Sadilon
MrM. Pnrker Carrie Clark Ward
Baby Violet Kane
ItnHed on novel by Ruth Ctohs.
Scenario by Hope Lorlne and Louis Lelghton.
Directed Ity Sllllard Webb.
Length — 7,200 feet.
good dramatic moments. There is a strong
dependence on coincidence. The story hinges
on the failure of the wife to confide in her
husband. There are two good twists to the
story, the finding of the girl in such dam-
aging surroundings and especially her clever
ruse to keep her story out of the paper by
feigning suicide, depending on newspaper
ethics to prevent publication of any slander
against the dead. Neither of these are en-
tirely convincing, but they provide punch
situations that hold the interest, and the
trend of the story cannot be easily fore-
told. This adds to the interest.
The featured players give excellent per-
formances. Richard Tucker as the profes-
sor, a thorough cad and Frank Campeau as
the politician are well cast. The average
patron will probably consider "The Golden
Cocoon" pleasing entertainment.
"The Midnight Limited^' — Rayart Pictures Corp*
Popular Cast in Melodrama of Railroading-
with Good Human Interest and Punch Climax
As one of the newest releases on the
independent market Rayart Pictures
Corporation is offering on the inde-
pendent market "The Midnight Limited"
produced by Gcrson Pictures Corporation.
Heading the cast is Gaston Glass and Wanda
Hawley and included among the players is
Richard Holt who has been starred in several
Gcrson productions.
.\s indicated by the title, "The Midnight
Limited" is a railroad melodrama, in which
a vagrant who stops at a lonely station to rob,
is touched by pity wlien the elderly agent
is seized with a stroke of paralysis and his
beautiful grand-daughter left helpless. For-
merly a telegraph operator, he remains to
aid and falls in love with the girl. Former
crook pals appear but he outwits them and
saves a gold shipment. They cut loose the
Reviewed by C. S. Sewell
car and as it is speeding down grade, the
hero averts a collision with the Limited by
blowing up the bridge. Despite his past rec-
ord, his heroism brings praise from the offi-
cials and he wins the girl.
There is a good human interest angle to
Cast
Alan Morse Gaston Glass
Blary Foster Wanda Hawley
Sam Foster Sam Allen
John Reynolds William Humphrey
Mrs. Reynolds Mathilda Brundai^e
Hal Reynolds Richard Holt
Dispatcher Hayford Hobbs
Story by John F. Natteford
» Directed by Oscar Apfel
Lengrth — .'J.S.'.'J feet.
this story wiith several dramatic situations.
A novel one is where the old agent, unable
to move, watches the "crook" make love to
tlie girl, and by tapping on a plate with his
ring in the telegraph code threatens him with
revenge when he recovers. Interest in the
romance is heightened l)y the rivalry of the
son of the president of the road, who is
faced with a decision where as chief de-
spatcher he orders that the express with
his sweetheart aboard be ditched to save the
Iiundrcds of passengers on the mail.
Tlie work of the entire cast is satisfactory
and the scene of the blowing up of the
bridge is effectively staged. There are sev-
eral little details of railroading that are well
liandled. "The Midnight Limited" offers
|)leasing entertainment for melodrama fans
and lovers of railroad stories.
^^Some Punkins'^ — Chadwick Pictures Corp*
Charles Ray Scores in Pleasing- Rural Drama
Replete with Humorous Touches and Pathos
CH.'\KLES RAY again appears in one of
his oldtinie roles in the Chadwick pic-
ture, "Some Punkins," directed by
Jerome Storm, under whose supervision the
star made most of his successes. This latest
Ray feature is a light rural comedy with
flashes of realism and pathos, but mostly
comedy involving a small-town romance ar»d
a ' trick country fire department.
Charles Ray appears to much advantage,
through the vehicle is in most places very
light entertainment and though in the dram-
atic moments Ray seems to over-act a bit.
The story is well-knit and dramatically con-
structed, though comedy is its chief ingred-
ient.
Playing opposite the star is Duane Thomp-
son as an unsophisticated country girl, tiei
Reviewed by Sumner Smith
work is uniformly good although slic is not
quite the type. George Fawcett has the
character part of farmer, heavy drinker and,
Caat
Lem BloNMom Charles Rny
Pa Blossom. . . . • • George Fawcett
Ma Blossom Fanny Mid^ley
Mary GrlggH Duane Thompson
Josh GriRgTi Bert Woodruff
Tom Perkins Hallam Cooley
Constable Wm. CourtrlKht
Gossip Ida Lewis
Story by Bert Woodruff and C. K. Banks.
Directed by Jerome Storm.
Photoi^raphed by Phillip Tannnra and James
Brown,
Lenerth, about O.SOO feet.
finally, vv()uld-l)e bootlegger, and gives a
most effective performance. Fanny Midgley
is very good as the mother.
Ray plays Lem Blossom, who falls in love
with Mary Griggs, already the possessor of
a beau in the worldly person of Tom Perk-
ins. Mary's pa frowns on the romance but
Lem persevers. When Lem fails to sell a
load of pumpkins, his father in desperation
turns bootlegger. Mrs. Blossom and Lem
smell the bottles and Pa Blossom drives Lem
away. On the way to the station Lem con-
ceives the idea of a corner on pumpkins and
puts it over to the tune of thousands of dol-
lars. Mary's house takes fire and Lem, after
trying the fire-pumper he invented, risks his
life to save her life. Everything, then is
rosy. Lem has the money and the girl.
Quick Reference Picture Chart
cXandi/, Compact Ir^ormaiion to Help IJou u/iih IJour Bookings, ^owinq-. 7i3k,Stap,
^tjpe ofStonj, Date ofiMjovin^JPicture World Jieui£U),and Tootaqt on Current Jilms
• ARROW
Kind ot Picture Review. Feet
192S
Primrose Path (Oara Bow) Melodrama Oct. 3.. 6.840
Ttasie (May McAvoy) Comedy Oct. 10. . 6.800
Wandering Fires (all-star) Drama Oct. 17.. 6,300
Children of the Whirland (all-star) Crook melodramm Oct. 17.. 6,500
Unnamed Womao (Leah Baird) Society drama Oct. 24.. 6.300
Substitute Wife (Novak) Domestic drama Oct. 31.. 6,580
ASSOCIATED EXHIBITORS
1924
Never Say Die (MacLean) Comedy of thrills Sep. 13.. 5,803
Cast of Broadway (O. Moore) i'«iice dranui Nov. 22. . SJtS
Price of a Party (H. Ford) Modem drama ..Oct. 18.. 5,315
Barriers Burned Away ...Spectacle Dec. 27.. 6,236
'« Love Everything? Sex melo Nov. 15.. 6,000
BattUng Bunyan (Barry) Comedy-dr Dec. 27.. 4,718
1925
(Neatest Love of AU (Bebaa) Drama Jan. 17.. 6,486
Bad Company (Tearle) Society drama Jan. 24.. 5.551
Introduce Me (Douglas MacLean) .Comedy tbrilli Mar. 21.. 6,710
Sky Raider (Logan) Drama 6^58
Back to Life (Patsy Ruth Miller) Drama Feb. 28.. 5.628
Manhattan Madness (Deropaey-Taylor)... Action melodrama Aug. 1.. 5,580
Under the Rouge (Percy-T. Moore) Crook drama Aug. 1.. 6,055
His Buddy's Wife (Glenn Hunter) Sentiment drama Aug. 1.. 5,226
Headlines (Alice Joyce) Sacrifice drama Aug. 1.. 5,600
Fifty Fifty (Hampton-L. Barrymore) Drama Aug. 1.. 5,531
Keep Smiling (Monty Banks) Comedy Aug, 1.. 5,400
Camille of Barbary Coast (O. Moore-Busch) Drama Aug 1.. 5,308
Never Weaken (Harold Lloyd) Reissued comedy Auj 1.. 3.000
CHADWICK PICTURES CORP.
I Am the Man (L. Barrymore) I>oiIi. melo Nov.
Flattery (Bowers) Political dr Nov.
1924
1.. 7 600
8.. 6,001
1925
3.. 6.00ri
28.. MOO
25.. 6.30n
4.. 6.200
11.. 5.900
Tomboy (Devore-Rawlinson) Melodramatic com Ian.
Midnight Girl (Lila Lee) Drama Mar.
Wizard of Oz (Larry Semon) Slapstick com Apr.
Man of Iron (L. Barrymore) I>rama July
American Pluck (G. Walsh) Action melodrama July
(Tnch&stened Woman (Theda Bara) Domestic drama
Some Pun'kins (Chat. Ray) Rural com. -dr
Prince of Broadway (G. Walsh) Action romance
The Bells (L. Barrymore) Drama
Perfect (Tlown (Larry Semon) Typical comedy
Rliie Blond (G. Wslsh) Action romance
Paint and Powder (E. Hammerstein) Stag< life drama Oct. 17.. 7.000
EDUCATIONAL FILM CORP.
KittR Cotton
Drajfon Alley
Rock Bnttom
Tender Feet
1925
25.
2.onr
2S..
2.onf
2
1 nnr
Hay
2..
2nnfi
May
9..
3.001
May
9..
2.00f
. ... May
9..
1.001
May
16.
2.000
Kind of Picture
Fares Please (St. John) Mermaid cool. ...
Only a Country Lass Novelty
Wild Waves Cameo comedy .
Balto's Race to Nome Special
Curses (St. John) Comedy
Review. Peel
... May 1«
... May 16
....May 23.
....May 23.
.May 30
Hello Goodbye (Conley) Mermaid comedy May 30.
Two Poor Fish Hurd cartoon May 30.
Earth's Other Half Hodge-Podge June 6.
Fun's Fun (Bowes) Cameo comedy June 6.
Clodhopper (Larry Semon) Comedy June 6.
Air Tight (Vernon) Christie comedy June 13.
Gr^ng Great Mermaid comedy June 13.
Wake Up (Bowes) Cameo comedy June 13.
Baby Blues Juvenile comedy June 20..
Prop's Dash for Cash Hurd cartoon Tune 20..
Call a Cop Christie comedy June 20..
Oh. Bridget (Walter Hiers) Hiers comedy June 27..
Mexican Melody Hodge-Podge June
.Never Ftar (Bowes- Vance) Comedy July 4..
Lewis- Mann Bout Magazine Jtily 4..
Bobby Bumps & Co Hurd cartoon July 4..
Below Zero (Lige Conley) Mermand comedy July 11..
Permit Me (Bowes) Comedy July 11..
Waiting (Hamilton) Hamilton comedy July II..
Hot and Heavy (Eddie Nelson) Mermaid comedy July 18..
Travel Treasures Hodge Podge July 18..
Beware '. Oymedy Aug. 1..
l ook Out Comedy Aug. I . .
Tourist Tuxedo comedy Aug. 15.
Pictorial Pjoverbs Hodge Podge Aug. 15.
Be Careful (Adams) Christie cotnedr Aug. 22.
Pleasure Bound (Conley) White prod Aug. 22.
Watch Out (Vernon) cV.ristie comedy Aug. 29.
Felix the (Tat Trifles With Time .Snilivan cartoo* Sep. 5.
Soup to Nuts (Neal Bums) Comedy Sep. 5.
Props and The Spirits Pen and Ink Vaud Sep. 5.
Of? His Beat (Hiers) Comedy Sep. 12.
Wild Beasts r/f Borneo Animal special Sep. 12.
Busts into Business Sullivan cartoon S^ep 19.
Fair W.nrning (St. John) Camedy Sep 19.
The Movies (Lloyd Hamilton) Comedy Sep. 26.
Felix the Cat Trips Thru Toylani Cartoon Oct. 3.
In Deep (Bowes) Comedy Oct. 3.
A Misfit Sailor (Billy Dooley) Comedy Oct. 3.
Doe Daze (Cliff Bowes) Cameo comedy Oct. 10.
Felix Cat on the Farm Sullivan cartoon Oct. 10.
Who Which? Cameo comedy Oct. 10.
The Story Teller Hodge Podge Oct. 10.
Maid in Morocco (Lupino Lane) Comedy Oct. 17.
Scrambled Eggs Cameo comedy Oct. 17.
Spot Light (Lige Conley) J. White comedy Oct. 17.
Baby Be Good Juvenile comedy Oct. 24.
A Goofy Gob (Dooley) Comedy Oct. 31.
Slippery Feet (Vernon) Comedy Oct. 31.
Felix the Cat on the Job Sullivan cartoon Oct. 31.
Knicknacks of Knowledge Hodge-Podge Oct. 31.
Sweet and Pretty (Cliff Bowes) Cameo comedy Nov. 7..
Fire Away (St. John) Mermaid comedy Nov. 7..
Felix, the Cat in the Cold Rush Sullivan cartoon Nov. 7..
Cleaning Up (Johnny Arthur) Comedy Nov. 14..
Hot Feet (Bowes) Comedy Nov. 14..
Hot Dow'e (Hiers) Comedy Nov. 14..
On Edge (Conley) T. White prod Nov. 21..
Fats Are West (Felix-cat) Sullivan cartoon Nov. 21..
Slow Down (Bowes) Comedy Nov. 28..
Framed (Hamilton) Comedy Nov. 28.
Magical Movies.
Hodge-Podge Nov. 28.
. 2,000
. 1,008
. 1,000
. 2,000
. 2,000
. 2.000
. 1.000
. 2.000
. 1,000
. 2,000
. 2,000
. 2,000
. 1,000
. 2,000
. 1,000
. 2.000
. 2.001
. 1.000
. 1,000
2,000
1,000
2,000
. 1,000
. 2,000
. 2.000
. 1.000
. 2,000
. 1.000
. 2,00»
. 1,000
wg
. 1.001
. 2,00t
. 1,000
. 2,000
. 1,000
. 2,000
. 2.000
. 1.000
. 2.000
. 2.000
. 1,000
. i.noo
. 2,000
. i.ono
. 1.000
. 1.000
. I.OOO
. 2.000
. 1.000
. 2.000
. 2.000
. 2.000
. 2,000
. 1.000
. 1.000
l.OOt
2.00t
1,001
2.000
1.000
2.000
2.000
1.000
1.000
2.000
1.000
i'liiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiii^^
About That Buck We^re Shelling Out
I
WE'RE getting a good kick out of handing over a dollar for any major error that one of you folks
writes us to point out. The letters are coming along often enough to shov^r that you're taking
real interest in helping us make this the most accurate Chart being published.
But, remember this, please! — Major errors, such as wrong feature footage. A parenthesis left off after
a star name — or a release eliminated as we do cut them out at top of list when we add new releases — those
aren't major errors. They don't work any hardship on exhibitors.
Last week we got three different letters from exhibitors — glad to get 'em. They brought out the point
1 that Paramount's "Golden Princess" footage was away out. One said correct footage was 'less than 7,000"
— another gave it from an exchange measurement as 6,400, and the third had it 6,502.
So you see, prints differ SOME in different places — BUT — these boys will get the buck because we were
away up around 8,000, as we got it with the information published with the review of that film. But it shows
you that minor differences are bound to occur — just wise us up when they're REAL ERRORS.
Oh, yes — the New York Paramount office gives ttat footage on "Golden Princess" as 6,546.
liinniiniiiiiiuiuiiuiiiiiiiniiiiiiiiiiiiiiwiwiiiiiHiuiiiuiiu^
December 26, 1925
MOVING PICTURE WORLD
FILM BOOKING OFFICES OF AMERICA
Kind ot Picture
Kind of Picture
Review. Feet
No-GuB Man (Lefty Flynn) Outdoor melo Jan.
Flashing Spurs (Bob Custer) Outdoor melo Jan.
Youth and Adventure (R. Talmadge) Outdoor melo Jan.
Sleeping Cutie Go-Getters Jan.
Midnight Molly (Evelyn Brent) Crook drama Feb.
Range Terror (Bob Custer) Western Feb.
;ioud Rider (Al Wilson).., Airplane- thrill „Feb.
(immie's Mitlions (R. TalraadKc) Athletic-stunts Feb.
Parisian Nights (Hammerstein-Tellegen). .Drama liar.
Welcome Granger (Vaughn) Pacemakers Mar.
Helping Hand (Aubrey) Comedy ....Mar.
Dreed of the Border (Lefty Flynn) Western Mar.
Lxjve's Bargain (Marjorie Daw) Drama Mar.
Captain Kidd ....Bray cartooD Mar.
Scar Hanan (Yakima C^nutt) •■Western Mar.
Galloping Vengeance (Bob Custer) Texas Ranger dr Mar.
He Who Gets Rapped (Vaughn) Pacemakers Mar.
Forbidden Cargo (^Evelyn Brent) Melodrama Apr.
0. U. West (Lefty Flynn) Western ..April
That Devil Quemado (Thomson) Thrill western Apr.
Hcrton of tne Goofies Pacemakers Apr.
Lilies of the Streets (V. L. Corbin) Hum. Int. mdo Apr.
White Fang (Strongheart-dog) Drama ..May
Tearing Through (R. Talmadge) Stunt melodr May
Great Decide Pacemakers >May
Fast Male Pacemakers ..May
Texas Bearcat (Bob Custer) Western drama May
Speed Wild (Flynn) Melodrama May
Alias Mary Flynn (Brent) Regeneration melo May
Drusilla With a Million (Mary Carr) Human Interest dr Tune
Fighting Demon (R. Talmadge) Thrill drama June
Three Bases East Pacemjakiera June
White Thunder (Yakima Canutt) Western June
If Marriage Fails — ? (Logan-Brook) Domestic drama June
Navy Blue Days (Stan Laurel) Comedy June
Bandit's Baby (Fred Thomson) Western comedy drama.... Tune
Smooth as Satin (Brent) Crook drama July
Human Tornado (Onutt) Action western July
The Bloodhound (Bob Custer) Mounted police July
That Man Jack (Bob Custer) Action western ....
The Sleuth (Stan Laurel) Comedy
What Price Gloria? '. Pacemakers
Wild Bull's Lair (Fred Thomson) Typical westera Aug,
Don Coo Coo ((Vaughn-O'Hara) Pacemakers Aug.
Dr. Pyckle and Mr. Pride (Laurel) Comedy Aug.
Lady Robinhood (Evelyn Brent) Bandit mek>dr. Aug.
Isle of Hope (R. Talmadge) Sea-adventure-thrill Sep.
Let's Go, Gallarb^r (Tom Tyler) Action western Oct.
Keeper of the Bees (all star) Drama Oct.
Three Wise Crooks (E. Brent) Crook drama Oct.
How the Elephant Got It's Trunk Bray cartoon Oct.
Ridin' the Wind (Thomson) Western action dr Oct.
Adventures of Maiie (Vaughn) Comedy series Oct.
Last Edition (Ralph Lewis) Stromberg action Oct.
Wall Street Whiz (R. Talmadge) Stunt comedy-drama Nov.
Mazies Won't Tell Mazie series Nov.
Constant Simp Mazie series Nov.
Or What Have You? Mazie series Nov.
No Man's Law (Custer) Action western Nov.
So'i Your Old Man Mazie series Nov.
All Around Frying Pan (Thomson) Action western Nov.
How the Camel Got His Hump Bray cartoon Nov.
• Juiy
.July
• July
.July
1925
17..
24..
24..
31..
21..
28..
7.
7.,
7..
14.,
21.
21.,
28.
28.
28.
4.
11.,
18.
18.
25.
2.
9.
9.
9.,
16.
23.
30.
6.
6.
6.
13.
13.
13.
20. ,
4.
4..
11.,
25.
25..
25..
I..
8..
8..
IS..
5..
10..
17.,
17.,
17..
24..
24.,
31..
7..
14.
14.
14.
21.
21.
28.
28.
4,522
5,068
. 5,525
2,000
6.000
4^
5,070
, 5,167
. 6,278
, 2,000
, 2,000
. 4,930
. 6,000
. 1,000
. 6,020
. 5,005
. 2,000
. 4,850
. 5,000
. 4,720
. 2,000
. 7,216
. 5,800
. 4,714
. 2.000
. 2,000
. 4778
. 4,700
. 5,550
. 7,391
. 5,470
. 2,000
. 4,550
. 6,000
, 2,000
5,291
6,043
4,472
, 4,800
. 5,632
, 2,000
2,000
S.2S0
2.000
2.000
5,580
5,8(10
5,182
. 6,712
. 6,074
. 1.000
, 7,518
. 2.000
6,400
. 6,000
. 2,000
. 2,000
. 2.000
. 4,042
. 2,000
. 5.519
. 1.000
FIRST NATIONAL
Classmates (R. Barthelmess) Drama Nor.
Christine of the Hungry Heart (Vidor) — Drama Nov.
SUent Watcher (Glenn Hunter) Drama Oct.
Love's Wilderness (Griffith) Drama Dec
Idle Tongues (Marmont) Comedy-drama Dec.
Sundown (all-star) .Western epic Oct.
The Only Woman (N. Tadmadge) . Domestic dr. Nov.
Inez from Hollywood (Nilsson-Stone-Astor) Heart interesit ...Dec.
FriToloos Sal (O'Brien-Busch- Alexander).. V/estem melo. Jan.
So Big (C. Moore) Drama Jan.
If I Marry Again (Doris Kenyon) .., Drama Jan.
A Thief in Paradise (Doria Kenyon) Melodrama Jan.
As Man Desires (Sills-Dana) Melodrama Jan.
Enticement (Mary Astor) Drama Feb.
The Lady (Norma Talmadge) Emotional dr. Feb.
Her Husband's Secret (Moreno- Miller) — Sentiment-dr .....Feb.
Quo Vadis (Emil Jennings) Special Feb.
Lost World (Cooan Doyle story) Special Feb.
New Toys (Barthelmess) Comedy-drama Feb.
Playing With Souls (Jacqueline Logan). . .Drama Mar.
One Year to Live (Pringle) Drama ■*r.
Learning to Love (C. Talmadge) Comedy-dr Mar.
Heart of a Siren (La Marr) Drama Mar.
Sally (C. Moore- Leon Errol) Stage success Mar.
Declasse (Corinne Griffith) Society dr Apr.
One Way Street (Lyon-Nilsson) ...Society dr , Apr.
My Son (Nariraova) Emotional dr Apr.
I Want My Man (Sills-Kenvon) Drama Apr.
His Supreme Moment (B. Sweet) Romantic dr Apr.
Chickie (Mackaill) Drama May
Spal Fire (Barthelmess) .Emotional dr. May
Th« Talker (IfllssoB-Stoae) Human Interest dr May
Necessary Evil (Lyon-Dana) Drama ....May
Jnst a Woman (Wlndsor-Tearie) Drama June
Desert Flower (C. Moore'* Comedy drama June
White Monkey (LaMarr) Society drama June
MaMng of O'Mallev f<!!n.% Police romiance July
Lady Who Lied (Stone-ValH-Naldi) Algerian drama July
Marriare Whirl (Cnrmne (rt-Iffith) Drama July
HaK-War GIH (Doris Kenyon) Melodrama Aug.
Fine Oothes (Stone- Marmont-GrifTith) ....Comedv drama Aug.
Winds of Chance (A. Q. Nilsson) Klondike drama Aug.
Her Sister From Pirls (C. Talmadge) Sprightly comedy Sep.
fjvr Wins (Johnny Hlnee) Comedy feature Sep.
Dark Angel (Vflms Baaky) Drama Set».
Grsiistark (Norma Talmadge) Romance Sep.
Shfvre T<-aT« fBarthetmess) 5>aiIor drama Oet.
Wlut Foola Men (Lewis Stone) Domestic drama Oet.
1924
29.
1.,
18..
20..
27.,
25..
8..
13.,
192$
17..
17.,
24..
24..
31.
7..
14..
21..
2B.,
28..
7..
7..
7..
21..
28..
4..
4..
18..
18..
25..
».,
16..
23..
23..
6..
13..
13..
4..
18..
25..
I..
15..
»..
5..
12..
If.,
»..
3..
w..
6,965
7,500
7.5JU
6.900
5,300
8,641
6770
6,919
7,307
8.501
7.4tn
7.231
7,790
6,224
6,150
9,000
9.700
7.363
5,831
6,064
6.099
cm
(.CM
7.869
5,600
6,552
6,173
6.565
7jef
8,262
7.861
6,307
6.,W
6.837
6.121
7,S71
7,111
7.672
r.sm
tm
»,5S4
7.255
7,000
7.311
5.900
t.»%
T.J49
Knockout (Milton Sills) Prizefight drama Oct. 10.. 7,450
Pace That Thrills (Lyon-Astor) Drama Oct. 34.. 6,911
Why Women Love (Blanche Sweet) Sea melodrama Oct. 31.. 6,570
New Commandment (Sweet-Lyon) Romantic drama Nov. 7.. 6.980
Beautiful City (Barthelmess) Melodrama Nov. 14.. 6,463
Classified (C. Griffith) Newspaper comedy-dr Nov. 14.. 6,927
Scarlet Saint (Astor-Hughes) Drama Nov. 21.. 6.880
FOX FILM CORP.
1924
The Bull Fight Educational Nov. 15. . 1.000
My Husband's Wives (Mason- Washburn).. Comedy-dr Nov. 22.. 4.509
Paul Jones, Jr Van Bibber com Nov. 22.. 2.001
Finger Lakes Ins'tructive Nov. 22.. 1,000
Bras« Bowl (Edmund Lowe) Adventure dr Nov. 29.. 5,861
Stolen Sweeties (Monkeys) Comedy Nov. 29.. 2,000
Salt of the Earth Educational Nov. 29.. 1,001
Gerald Cranston's Lady (James Kirkwood). Domestic dr Dec. 6.. 6,074
Masked Marvel (Parrott) Comedy Dec. 6.. 2,001
The Roughneck (George O'Brien) Melodrama Dec. 13.. 7,619
The Burglar Van Bibber Dec. 13.. 2,000
Man Who Played Square (Jones) Western drama Dec. 20.. 6,700
1925
Deadwood Cx>ach (Mix) Western drama Jan. 10.. 6,346
Dick Turpin (Mix) ..i:,nglish drama Feb. 7.. 6,716
Arizona Romeo (Jones) Western drama Jan. 31.. 4,694
Cudytop (Mason) Melodrama Jan. 10.. 5.828
Gold Heels Race track dr Feb. 7.. 6,tj20
The Dancers Drama Jan. 24.. 6,656
The Folly of Vanity Dramatic fantasy Feb. 14.. 5,250
In Love With Love Comedy drama Jan. 3.. 5,677
Stardust Trail (Mason) Melodrama Mar. 7.. 4,686
Scuttlers (W.Farnum) Western drama 4,686
Roaring Lions at Home Sunshine com. Jan. 3.. 2,000
Uncommon Gay Educational Jan. 3.. 1,006
Up On the Farm (Lee Moran) Comedy Jan. 3.. 2,000
The Violin Speaks Educational Jan. 10.. \,000
Dangerous Curves Comedy Jan. 10.. 2,000
Milk Bottle Bandits Comedy Jan. 10.. 2,000
Ports of Call (E. Lowe) ...Regeneration dr Jan. 24.. 5,500
Sleep Walker (Sid Smith) , Comedy Jan. 24. ..2,000
Hell-Roaring Range Educational Jan. 24.. 1,000
Corsica the Beautiful Educational Jan. 31.. 1,000
Nobody Works But Father Slapstick Feb. 7.. 2,000
Trail Rider (Jones) Western Feb. 21.. 4.752
Man Without a Country (all-star) Special Feb. 28. .10,000
Scarlet Honeymoon (Shirley Mason) Romantic com.-dr Mar. 14.. 5.060
Mysterious Stranger Comedy Mar. 14.. 2,000
Riders of the Purple Saga (Mix) Western Mar. 21.. S,S78
House of Flickers Imperial com Mar. 21,. 2,000
Gold and the Girl (Jones) Western Mar. 28.. 4,512
Amateur Detective Van Bibber Mar. 28.. 2,000
Hunted Woman (Seena Owen- Earl Schenck) Curwood dr Apr. 4.. 4,954
Butterfly Man (Sid Smith) Comedy Apr. 4.. 2,000
From Mars to Munich , "arieties" Apr. 4.. 1,000
Marriage in Transit (E. Lowe) Secret service dr Afril 11.. 4,800
Where the Waters Divide "Varieties" Apr. 25.. 1,000
Rainbow Trail (Mix) Zane Gray westn May 2.. Si,251
She Wolves (Rubens-Mulhall) Drama May 9.. 5,783
Neptune's Stepdaughter Comedy May 9.. 2,000
Wings of Youth (Bellamy-Clayton) Modem life dr May 9.. 5.340
Concerning Cheese Varieties May 9.. 1.0()0
Kiss Barrier (Lowe) Romantic drama May 23.. 5,000
White Paper Varieties May 23.. 1,000
"apa's Darling Sunshine comedy May 23.. 2,0(X)
Scandal Proof (Shirley Mason) Drama June 6.. 4,400
Scientific Husband Sunshine comedy June 6.. 2,000
Everyman's Wife (Hammerstein-Rawlin-
son) Domestic drama Tune 13.. 4,365
Honeymoon Limited (Lee Moran) Comedy June 13.. 2,000
Lightnin' (all star) Famous stage drama Aug. 1.. >,0S0
Lucky Horseshoe (Tom Mix) Romantic western Aug. 29.. 5,000
Kentucky Pride (star cast) Race horse drama Aug. 29.. 6,597
A Business Engagement Helen and Warren Aug. 29.. 2,000
Shoes O. Henry series Aug. 29.. 2,000
Sweet Marie Imperial comedy Aug. 29.. 2,000
The Wrestler Van Bibber Aug. 29.. 2,000
Sky Jumper Van Bibber Aug. 29.. 2,000
My Own Carolina Varieties Aug. 29.. 1,000
The West Wind Varieties Aug. 29.. 1,000
The Wheel (H. Ford-Oaire Adams) Human Int. melo Sep. 5.. 7,264
Big Game Hunter Van Bibber Sep. 5.. 2,000
Havoc (George O'Brien) War drama Sa^. 12.. 9,2U
On the Go (Sid Smith) Comedy Sey. 12.. 2.000
Timber Wolf (Buck Jones) Western com.-dr Stp 19.. 4,80S
With Pencil, Brush and Chisel Varieties Sep 19.. 1,000
Fighting Heart (Crtorge O'Brien) Prizefight drama Sep. 26.. 6,978
Cuba Steps Out Varieties Sep. 26.. 1,000
Love and Lions Imperial comedy Sep. 26.. 2,000
Thank You (George O'Brien) Omedy-drama Oct. 3.. t.900
On the Go (Sid Smith) Imperial comedy Oat. 3.. 2,000
Thunder Mountain (Bellamy) Mountain drama Oct. 10.. T.lOO
Cloudy Romance Comedy ..v Oct. 10.. 2,000
The Sky Tribe Magazine Ot. 10.. 1,000
Toilinfi: For Rest Varieties Oct. 10.. 796
Winding Stair (Ruhens-Lowe) Romantic melo Oct. 17.. 7,500
Heart Breaker (Sid Smith) Imperial comedy Oct. 17.. 2.000
Ehirand of the Bad Lands (Jones) Action western Oct. 24.. 5,844
Everlasting Whisper (Mix) Action-outdoor Oct. 31.. 5,611
Lazybones (Buck Jones) Human Intereat drama Oct. 31.. 7.234
Transients In Arcadia O- Henry story Oct. 31.. 2,030
An Abroad Helen & Warren Oct 31.. 2.O0O
East Lynne (Rubens-Lowe) Famous play Nov. 7.. 1,975
Peacemakers Helen & Warren Nov. 7.. 2.000
When the Door Opened (star cast) Curwood Canadian Nov. 28.. 6,515
Control Yourself (Sid Smith) Imperial comedy Nov. 28.. 2,000
River Nile Varieties Nov. 28.. 1,000
METRO-GOLDWYN-MAYER
1924
Bevetatinn (Dana) Drama Tnly 5.. I.7S3
Recoil (Blvthe- Hamilton) Drama Tuly 12. . 7.089
Wine of Youth (all star» Drama July 26.. 6J0S
.Uong r^me Ruth (Dana) Comedy-dr Aug. 2.. 5.161
Bed Lilv fPennrtt-Novarro) Drama , Aou. 16.. 6.V
dinners In Silk (Men)ou-Boardman) Drama , Aug. 30.. 5.7V)
nn». The Enchantress (Murray) Drama Sep. ^X..6.KV.
His Honr (Pringle) Drama , ,,..Sep. 20.. 6,300
812
MOVING PICTURE WORLD
December 26, 1925
iCentinuti from prtetitnt ft*)
Kind of Picture
nad of nctnn
MTicw. Feel
Keriew. Feet
One Night in Rome (L. Taylor) Comedy-dr Sep. 27.. Sm
Navigator (Keaton) Comedy Sep. 13..
Bandolero (all ttar) Drama Oct. 11.. 6.904
The bnob (all itar) Drama Nov. 8.. 6,513
He Who Gets Slapped (Oianey) Drama Nov. IS.. 6,613
Silent Accuser (Peter, the Great) Dog drama Rov. 22.. S,8&J
Married Flirts (all-star) Drama Oct. 25.. 6.7M
Romola (Lillian Gish) Famous novd Dec. 13. .10.875
Greed (Von Stroheim prod.) Special Dec. 20 10,U67
1925
So This Is Marriage (all sur) Comedy-dr Jan. 3. 6.300
Chu Chin Chow (B Blythe) Spectacle Feb. 21.. 6.408
Wife of fie Centaur Drama Jan. 17.. 6.586
Dixie Handicap ( Windsor- Keenan) Drama Jan. 10. . 6.005
Cheaper to Marry (All Star) Drama Feb. 14.. 5.921
Excust Me (Shearer N» gel) Farce-comedy Feb. 7.. 5,084
Monster (Chaney Olmsted) Weird com.-dr Uar. 7.. 6.4J5
Daddy's Gone a Hunting (Marmoat) Pathos drama Mar. 7.. 5.851
Lady ol the Night (Norma Shearer) Underworld dr ....Mar. 14.. 5 441
Denial (Claire Windsor) Drama Mar. 21.. 4791
Seven Chances (Keaion) Comedy Mar. 28.. 5.113
Confessions of a Queen (Terry-Stone) Mythical romance Apr. 4.. 5JK»
Way of a Girl (R<«rdman) Thrill comedy April II.. S.OOO
Man and Maid (Lr» Cody) Elinar Glyn prod. Apt. IB.. 5,107
Proud Resb (Eleanor Boardman) Romantic com Apr. 2&.. 5.77C
Prairie Wife (Kawlmvin Devore) Dumrstic dr May 16. 6,487
Zander the Great (Marion Daviet) Human lntere«t May 16.. 6.844
Sporting Venus (Sweet) Romantic drama May 23.. 5.958
White Desert (Windsor O'Malley) Snow-R.R. drama July 18.. 6.464
Pretty I. a. lies ( Piti s .Moore Pennington). . II uman int. dr July 25.. 5.828
Slave of Fashion (Norma Shearer) Drama Aug. I.. S.ooe
Never Che Twain Shall Meet (Stewart) South Sea com. Aug. t.. 8.143
Unholv Three (Lon Chaney) Drama Aug. IS.. 6.948
Sun-Up (Starke- Nagel) Mo<intain tragedy Aug. 29.. 5.819
Merry Widow (Mae Murray) Romantic drama Sep. 12. .10.027
Mystic (Pringle-Tearle) Fake spiritualism Sep. 12.. 5,147
The Circle (E. Boardman) Drawing room comedy Oct. 3.. 5,511
(h-eat Divide (all starj Diama Feb. 21.. 7811
Rag Man (Omran) Comedv-dr Mar. 14.. 5.908
Beauty Prire (Dana) Comedy-dr rirt. 11.. S 7'W)
Tower of Lies (CTaner-Shearer) Drama of pathos Oct. 10.. 6.849
Exchange of Wives (lioardman Married life com Oct. 17.. S.WO
Midshipman (Ramon Novarro) Naval com. -drama Oct. 31.. 7.498
Go West (BiKtrr Keatnn) Biirlr»que wrstrm Nov. 7.. 6.256
Lights of Old Broadway (Davies) Old N. Y. drama Nov. 14.. 6. 437
Old Clothes (Coogan) Typical feature Nov. 21.. S.9t$
Bright Lights (Cha*. Ray) Type com-drama Nov. 28.. 6,260
PARAMOUNT
Tomorrow's Love (Ayres) • Divorce com-dr Jan.
East of Suet (Negri) Drama Jan.
Miss Bluebeard (Daniels) ....The stage succeii Feb.
GoUtn Bed (LaRocque) ...Drama of classes Jan.
Man Must Live (Dix) Newspaper romance Feb.
Coming Through (Meighan) New type Meighan story.. Feb.
The Devil's Cargo (Starke) Drama of Old California .. Feb.
Top of the World (Nilsson-Kirkwood) Africa and England Feb.
The Swan (Menjou- Howard) Stage success Mar.
Contraband (Wilson-Noah Beery) Bootleg drama Apr.
Madame Sans Gene (Swanson) ....World Famous drama May
Thundering Herd (Holt- Wilson) Buffalo stampede Uar.
Forty Winks (Dana- Roberts-Griffith) Comedy Feb.
Goose Hangs High (Cruze production) Typical Mar.
New Lives for Old (Compsou) Drama Mar.
Salome of the Tenements (Jetta Goudal) ... Drama Mar.
Too Many Kisses (Richard Dix) Comedy Mar.
Dressmaker From Paris (L.eatricc Joy). ..Drama Mar.
Air Mail (feature east) Melodrama ..Mar.
Grass Drama April
Sackcloth and Scarlet (Alice Terry) Drama .April
Men and Women (Dix) Feature April
Kiaa in the Dark (Menjou) • Romantic com Apr.
Charmer (Pola Negri) Romantic dr Apr.
Code al the West (Moore- Bennett) Westn Rom. com. Apr.
Adventure (Moore-Surke Beery) Jack London dr May
Crowded Hour (Bebe Daniels) Drama May
Night Club (Raymond Griffith) Farce-comedy May
Shock Punch (Richard Dix) Comedy -drama May
Welcome Home (Cruie Prod.) Domestic cora-dr Maf
Old Home Week (Meighan) Omedy June
Any Woman (Star cast) Comedy drama June
Little French Girl (Mary Brian) Drama June
Are Parents People? (Betty Bronson) Domestic problem! June
Eve's Secret (Betty Compson) Romantic dranu June
Beggar on Horseback (all star) Imaginative June
Manicure Girl (Daniels) Drama June
Lost— A Wife (Menjou) Sophisticated com July
light of Western Stars (Holt) Vivid west dr JoJy
Patha to Paradise (R. Griffith) Whirlwind comedy July
Grounds for Divorce (Vidor) Drama July
Lucky Devil (Richard Dix) Auto race comedy July
Night Life of New York (AU-atar) Comedy-drama Jul/
Marry Me (Vidor) Small town idyl July
Street of Forgotten Men (all star) Bowery drama Aug.
Not So Long Ago (Betty Bronson) Drama Aug.
Rugged Water (Lois Wilson) Drama Aug
Trouble With Wives (Vidor) Farce comedy Aug
Wild, Wild Susan (Bebe Daniels) Farce comedy Aug.
Wild Horse Mesa (Jack Holt) Zane Grey dr. Aug.
The Wanderer (all sur) Prodigal son epic Sep.
Man Who Found Himself (Meighan) Crook drama Sep.
Omst of Folly (Swanson) Society drama Sep.
In the Name of Love (Cortez-Nissen) Comedy drama 5«p.
(jioldeo Princess (Betty Bronson) Bret Harte western Sep
Pony Express (Cnjie productic«. Eric of west Sep.
A Son of His Father (Bessie Love) Western drama Oct.
A Regular Fellow (R. Griffith) Typical comedy Oct.
Vanishing American (Dix-Wilsoo) Indian spectacular Oct.
Flower of the Night (Negri) Drama Oct.
lovors in Quarantine (Daniels) Farce-comedy Oct.
Best People (Star cast) Society comedy Not.
King on Main Street (Menfon) Comedy Nov.
Seven Keys to Baldpate (McLean) G. M. Cohan plav... Nor.
New Brooms (Bessie Love) W. DeMille proa. Nov.
Ancient Highway (Holt-Dinre) Lumber camp dr Nor.
Lord Jim (Marmont) Malay locale dr Nov. 28.
Stage Struck (Swanson) Comedy feature Nov. 28.
«,7a
MM
PATHE
1925
28..
1925
24..
17..
14..
31..
7..
21..
21..
28..
14..
4..
2..
7..
14..
21,.
7..
7..
14..
28..
28..
11..
11..
11..
18..
18..
25..
2..
9..
16..
23..
SC..
6..
13..
13..
20..
20..
20..
27..
4..
4..
11..
11..
18..
25..
25..
1..
S..
8..
15..
22..
22..
5..
S..
12..
13..
19..
26..
10..
17.,
24..
31..
31..
7..
7..
14..
14..
21.,
5,903
6,821
6,453
8,584
6.116
6,522
7,980
7.167
5.889
6,773
9,994
7,187
6.293
6,186
6.796
7,017
5,750
7,(50
«jir
6,000
6,732
6,22}
5,767
6.076
6,777
6.602
6,558
5721
6.151
5,909
6,780
3,963
5,628
6,586
6JQ5
6,874
5,959
6,420
6,850
6,741
5,692
5.935
6.908
5.526
6.366
6.943
6,(ns
6,489
5774
7,164
8,173
7.298
7,001
S.904
8,584
9,929
6.925
5.027
10.063
6,374
6.570
S,7tV
CZM
6.048
5.441
7.SD(
28..
28..
7..
7..
7..
7..
14..
14..
14..
14..
22..
II..
a.,
n..
21..
28..
28..
28..
28..
4..
4..
4..
1..
Plain and Fancy CHrU (Chat. Cbaae)...... Comedy Feb.
Clean-Up Week Terry cartoon ...Feb.
Haunted Honeymoon (Glenn Tryon) Comedy Feb.
Raspberry Kumaiicc (Ben Tnrpia) Comedy Feo.
Neptune's Nieces bponligbt Mar.
BaabtuI Jim (Graves) Mack bennett cool. Mar.
In Dutch Terry cariooB tlar.
Dog Days • • Clui Gang Mar.
Percy (Charles Ray) .Typical dr Mar.
Should Husbands Be Watched Comedy .Mar.
Uaid Boiled (Chase) .....Comedy Mar.
Jungle Bike Riders Terry cartoon Mar.
bxiusc My Ok>ve Spat Family Uar.
Giddap (Billy Bcvan) Cxxncdy Mar.
Traps and froublca ■ bpurtligtat Mar.
Pic Man Icrry cartooo Mar.
Zowiel Strreuakuink Mar.
Al the Zoo lerty cartooa ..Mar.
Is Mainage the BunkF (Chase) ...Comedy Mar.
P..,ii duthes (Langdoa) Oxnedy Mar.
Sailor Papa (Tryun) Comedy Mar.
Breaking the Ice (Oravea) CunicUy Apr.
Love Bug Out Gang Apr.
Housing Shortage Terry cartoon Apr.
Marri.gc Circus (Turpin) bcnnett com. April
Bad Boy (Chase) Comedy Apnl 11..
Are Husbands Human? (Findlayton) Comedy April 11..
Sunken Silver (Kay-MiUer) Serial Apr. 18..
Liun's Whiskers beimett com. Apr. IS..
Hold My Baby (Glenn Tryoa) Comedy Apr. 2S..
S'US Terry cartoon ....Apr.
Adventures of Adenoid Terry cartoon •••.Apr.
Deep Stuff Terry cart>jon Apr.
Beauiy Spots Sportlight Apr.
Remember When (Langdoa) Comedy Apr.
Shootin' Injuns ....Our Gang oosn. May
Big Red Riding Hood (Chase) Comedy May
Sporting Judgment ..Sportlight May
He Who Gets Smacked Sennctt comedy ..May
Permanent Waves Terry cartooa May
linking For Sally (Chaae) Comedy May
Griel in Bagdad Comedy May
Darkest Africa Terry cartooa May
Wild Papa Spat Famdy May
Skinners in Silk Sermett com. May
Fast Worker Terry cartoosi May
Luna-cy Stereoskopik May
Tell it to a Policeman (Tryon) Comedy May
Sure Mike (Manha Sleeper) Comedy May
Echoes From the Alps Terry cartoon May 23.
Gfwl Morning Nurse..,. Sennett comedy May 30.
"Dude Ranch" Days Sportlight May 30.
Ask Grandma Our Gang comedy May 30.
What Price Goofy? (Chaa. Chase) Comedy June 6.
Horace Greeley, Jr. (Langdon) Burlesque June 6.
The Runt Terry cartoon Tone 6.
Royal Four-flush Spat Family June 13.
Super- Hooper- Dyne Lizzies Sennett comedy June 13.
Riders of the Kitchen Range Comedy June 13.
End of the World Terry cartooa J une 13.
Thundering Landlords (Tryon) Comedy June 20.
Twinkle-Twinkle Sportlight June 20.
Runaway Balloon Terry cartoon June 20.
Play Ball (Allene Ray-Hiller) Serial Tune 27.
Official Officers Our (}ang com June 27.
In the Grease (Jim Findlayson) Comedy Tune 27.
Animal Celebrities Sportlight •••• June 27.
Isn't Life Terrible? (diase) Comedy July
Wine, Women and Song Terry cartooa July
(phasing the Cliaser (Findlayson) Comedy July
Sherlock Sleuth (Stone) Star comedy July
The White Wing's Bride (Langdon) Comedy July
Ought Stereoskopik July
I.e.\ming How Sportlight Tuly
Dad.fy Goes a-Granting (Tryon) Comedy July
Sneet.^g Be«teri Sennett comedy
For Lo'e of a Gal Terry cartooa
When Nd.Mt Were Men Terry cartooa July
The Fresh.^an (Harold Lloyd) College eomedv Tulv
Boys Will b» Boys Our Gang comedy July
Cupid's Boots \'~<raves) Comedy July
Why Kids T.eavt. Home Sportlight July
Biiirville Field Day Terry cartoon July
A Yam Atxmt Yam Terry cartooa Aug.
Tee for Two (Alice Day) Sennett comedy Aag.
Innocent Hiisbands (CThaae) Comedy Aag.
Kivalina of the Ice Lands Cskimo life July
Bubbles Terry cartooa Ang.
Iron Nag Sennett comedy Aug.
%imt of Swat Sportlight Aug.
Tame Men and Wild Women (A. Stone) Comrij Aug.
Lncky Stars (H. Langdon) Comedy Aug.
Mary, Queen of Tots Otir Gang Aug.
^vrn Ares of Sport .Sportlight Ang.
Butter Fingers (Bevan) Comedy Aug. 29.
Cold Turkey (Alice Day) Comedy Aug. 29..
The Window Waaheri Terry cartooa Aug. 29..
Over the Plate Terry cartooa Aug. 29..
A Runaway Taxi Stereoskopiks Sep. 5..
Barrier Busters Simrtlight !>ep. S. .
Barnyard Follies Terry cartooa Rep. S. .
Wild West (J. MoIhaTl H. Fergusoa) (Tircns aerial Sep. 11..
No Father to Guide Him ((^ase) Comedy Sep. IJ..
Madame Sans Jane (Findlaystm) Comedy Sep. II..
Ugly Duckling Terry cartoon .''eo 19..
Somewhere in Somewhere Comedy of war zone Sep 19..
Big Kick (Engle-Mohan) Fight comedy Sep. 26..
Your Own Back Yard Our (Jang !!ep. 76..
Hungry Hotinds Terry cartoon Sep. 26..
Nuts and Squirrels Terry cartoon 5Sep. 26..
Moonlight and NW-a ((Tlyde Owk) Comedy Oct. J..
Outings for All Stwrtlight Oct. J.,
Lion and the Monkey Terry cartoon ..Jet.
Caretaker's Daughter (Chaae) Comedy Oct. 10..
Hero Wins T.rrv cartoon Oct. 10.
1,000
1.000
2,UU0
2,000
1,(W0
2,000
1,000
2.000
6,000
1,000
2,000
1.000
4..
4.,
4..
II..
11..
11..
11..
18..
July 18..
July 18..
18..
25..
25..
2S..
2S..
25..
1..
1..
I. .
II. .
8..
8..
8..
15..
23..
22..
IS.,
1.888
vm
1,808
1,008
1.U08
2,008
iJM
l.MO
2,008
1.0U0
2.008
2,008
1,000
lUep
2,008
2.000
1,000
1.000
1.008
1,000
2.000
2,000
l.OOO
1,000
2,000
1,000
2,008
1.000
1,000
2.000
2.000
1,000
. 1.0U0
2.000
1,000
1,000
2,000
1.000
2,000
2,000
2.000
1.000
2,000
2.000
1,000
1,008
2.008
1.008
1.008
2.000
1,000
1.000
. 2,000
, 1,008
. 1,008
2.000
2,O0C
1,000
1.088
2,000
2.000
1,088
1,008
6.883
2.000
2.000
1.000
1.000
1.000
3.000
2.000
s.jn
1,008
1008
1,000
tooo
2.008
l.OOt
1.008
2.000
2.000
1.000
1.000
i.noo
1,000
1.000
10 ep.
lone
1.000
1.000
2.000
1.000
2.000
1.000
1.000
. 2.008
. Lfloe
. Mm
, 2.onn
. 1,000
December 26, 1925
MOVING PICTURE WORLD
813
Kind of Picture
Review, reet
Kind of Picture
Review
re*.i
Love and Kisses (Alice Day) Sennett comedy Oct. 10.. 2,000
Solid Ivory (Mohan-Engle) Comedy Oct. 10.. 1,000
Oever Feet Sportlight Oct. 17.. 1,000
Cuckoo Love (Tryon) Comedy Oct. 17.. 2,000
Good Morning, Madam (Graves) Comedy Oct. 17.. 2,000
Air Cooled Terry cartoon Oct. 17.. 1,000
All Wool (Earl Mohan) Roach comedy Oct. 24.. 1,000
Qoser than a Brother Terry cartoon Oct. 24.. 1,000
A Punch in the Nose Roach comedy Oct. 24.. 2,000
A Sweet Pickle Sennett comedy Oct. 24.. 2,000
Dangerous Curvei Behind Sennett comedy Oct. 31.. 2,000
Better Movies Our Gang Oct. 31 . . 2,000
Wild Cats of Paris Terry cartoon Oct. 31.. 1,000
Honor System Terry comedy Nov. 7.. 1,000
Should Sailors Marry (Cook) Comedy ' Nov. 7.. 2.000
Amundsen Polar Flight Specialette Nov. 14..2,ffl3
Papa, Be Good (Tryon) Comedy Nov. 21.. 2,000
Soapsuds Lady (Alice Day) Comedy Nov. 21.. 2,000
Great Open Spaces Terry cartoon Nov. 21.. 1,000
Uneasy Three ((Hiase) Roach prod Nov. 28.. 1,000
Take Your Time (Graves) lerry cariuun Nov. 21.. 2,000
More Mice Than Brains ferry cartoon a Nov. 21.. 2,000
Laughing Ladies (star cast) Comedy Nov. 21.. l.OCO
A Day's Outing Terry cartoon Nov. 28.. 2,000
Garden of Gethsemane Pilgrimage of Palestine.... Nov. 28.. 1,000
Walloping Wonders Sportlight Nov. 28.. 1,000
PRINCIPAL PICTURES
1924
Uiten Lester (all-star) Comedy-drama May 10.. 6,242
Daring Youth (Daniels) Comedy-drams May 17.. 5,975
Daughters of Pleasure (Prevost) Drama May 24.. 6,000
Masked Dancer (H. Chadwick) „. Mystery drama May 31.. 4,987
Good Bad Boy (Joe Butterworth) Comedy-drama June 7.. 5,198
Captain January (Baby Peggy) Sea story July 12.. 6,194
Helen's Babies (Baby Peggy) Comedy-drama
Mine With Iron Door (all-star) Adventure drama Dec.
TRUART FILM CORPORATION
Kc- Creation of Brian Kent
27.. 7,800
1925
Drama Mar. 14.. 6.878
PRODUCERS DISTRIBUTING CORP.
1924
21..
28..
10..
25..
11..
25..
1..
Lightning Rider (Carey) Western Jun-
What Shall 1 Dof (Mackaill) Drama Ju"-
Legend of Hollywood (Marmont) Drama J*<^
Welcome Stranger (Vidor) Comedy-dr Oct.
Barbare Fiittchie (Vidor) Civ. War dr Oct.
Koaric3 R»r.» (Carey) Railway dr Oct.
\nother Scandal (Lois Wilson) ...Sex theme Nov,
Another Man's Wife (Lee-Kirkwood) Drama
Trouping With Ellen (H. Chadwick) Comedy-dr
Reckless Romance (Star cast) Comedy feature Nov. 22..
Siren of Seville (Dean) Drama Nov. 29..
1925
Chorus Lady (Livingston) Comedy-dr Feb. 21..
C:afe in Cairo (Dean) I>rama Mar. 28..
Flaming Forties (C*rey) Western
The Mirage (Vidor) Drama
Let Women Alone (O'Malley-Hawley) Drama
Soft Shoes (Carey) Western
Charley's Aunt (Syd Chaplin) rarce-comedy .Feb. 21..
Her Market Value (Ayres) Drama
Girl of Gold (Vidor) ...Drama
On the Threshold (all-star) Drama ,
Beyond the Border (Carey)..... Western
Beautv and the Bad Man (Star) Western ^
Friendly Enemies (Weber & Fields) Comedy dr Mjy
Crimson Runner (Priscilla Dean) Stromberg melo June 13..
Silent Sanderson (Carey) Cattle— gold fields June, 20..
Stop Flirting (all star) Light comedy June 27..
Beauty and the Bad Man (Mabel Ballin).. Drama July 4.,
Awful Truth (Agnes Ayres) Light comedy July n..
Texas Trail (Carey) Typical western July 18..
Private Affairs (Hulette) Character drama Aug. 1..
Hell's Highroad (Leatrice Joy) Love drama Sep. 12..
Seven Days (Lillian Rich) Comedy feature Sep. 12..
Coming of Amos (Rod LaRoque) Comedy-drama Sep 19..
Without Mercy (Vera Reynolds) Drama
Prairie Pirate (Harry Carey) Western
People vs. Nancy Preston Underworld drama
Simon, the Jester (O'Brien-Rich) Comedy-drama
Road to Yesterday (Schildkraut) Spectacular drama
Man from Red Gulch (Carey) Western
Wedding Song (Leatrice Joy) South sea drama
Madame Lucy (Julian Eltinge) Farce-comedy
Ofr the Highway (W V Mone^ Drama Oct. 3.,
Simon the Jester (O'Brien-Rich) Locke story Nov. 28..
B. P. SCHULBERG PROD.
Passionate Youth Society drama 5,800
Marrying Money Society drama 5,800
Dollar Down Society drama 5,800
Age of Indiscretion Drama 5,800
"Where the Worst Begins" Comedy drama 5,800
The Hurricane Drama 5,800
Salvage Drama 5,800
Romance Road Drama 5,80Q
The Fighting Cub Newspaper drama 5,80t
NOVELTY SERIES
Three in Exile 5,800
The Wild Girl 5,808
Pals 5,800
The Silent Witness • 5,800
UNITED ARTISTS
1925
Salvation Hunters (Von Sternberg prod.). Symbolical dr Feb. 14.. 5.930
Thiel of Bagdad (D. Fairbanks) Fantasy Mar. 29.. 12,000
America (Grithth prod.) Historical drama Mar. 8. .11,442
Waking Up the Town (J. Pickford-Shearer)^ uuiedy dr April 11. 4.892
Don tj. Son of Zorro (D. Fairbanks) Typical Fairbanks June 27. .11.000
Sally of the Sawdust (Dempster) D. W. Griffith prod. Aug. IS.. 9,500
Go\d Rush (Chaplin) A Dramatic comedy Aug. 29. . 8,535
Wild Justice (Peter the Great) Dog melodrama Aug. 29.. 5.886
Little Annie Rooney (Pickford) Typical "Mary" Oct. 31.. 8.500
Eagle (Rudolph Valentino) Romantic drama Nov. 21.. 6,756
Stella Dallas (star cast) Mother-love drama Nov. 28. .10,157
6.000
6,000
5,414
6,618
7.179
5,753
7,000
5,015
6,452
5,530
6,724
6,020
5,656
5.770
5,770
5,620
7.243
5,931
4,969
4,469
6,288
4,775
4,841
5,161
5,794
5.917
4,720
6.132
6.084
6,974
5,077
7.M\
6,168
.Dec
1924
27..
1925
24..
21..
31..
14..
9..
27..
25..
15..
22..
10..
31..
6,626
5.950
6714
5.140
6,147
6,107
6.228
6009
6,324
5.979
6.4RR
6,080
Triflers (Busch-Mayo) Paris soc. dr
Capital Punishment (Oara Bow) Prison dr Jan.
Boomerang ((Tiara 6r/w) Comedy-dr Mar.
Parasite (Bellamy-Moore-Washburn) Drama Jan.
Mansion of Aching Hearts (all-star) ..Melodrama Mar.
Go Stni=»*t (Star •ast) Drama May
Faint Perfutne (Seena Owen) Romantic drama June
My Lady's Lips ((Tiara Bow) Crook drama July
Parisian Love (Oara Bow) Apache drama Aug.
Girl Who Wouldn't Work (De La Motte) Modem drama Aug.
Plastic Age (Bow-Ki»th'> College story Oct.
The Other Woman's Story (Calhoun) Mystery drama Oct.
TIFFANY PRODUCTIONS, INC.
192S
Souls for SaMes Society drama Sep 5.. 6.500
The Sporting Piance Racing drama 6.500
Lightning Drama 6.500
Morals for Men Society drama 6..5(X)
The Lodire In the Wilderness Drxm* 6.500
Mnrganson's Finish Drama 6.500
Tale of a Vanishing People Drama 6..S00
The Travis Cnt> Drama 6.500
The Wronir Cnat Drama 6.S00
The Dumb Head Drama S.WO
The Life of a Woman Drama 6,500
UNIVERSAL
Rolling Stones (Chai. Puffy) "Fat man" com ,....May
Love Sick (Lake) Sweet 16 comedy May
The Teaser (LaPlante-O'Malley) Comedy-drama May
Slick Articles (Karr-Engle) Century comedy May
Locked Out Sweet 16 comedy May
I'll Show You the Town (Denny) Comedy June
Nobody Wins Sweet 16 Comedy June
Showdown (Art Acord) , Mustang western June
Price of Pleasure (Valli-Kerry) Romantic drama June
Speak Freely (Kdna Marian) Century comedy June
Nearly Rich ((Thas. Puffy) Fat man comedy June
Kicked About (Eddie Gordon) Century comedy June
Siege (Valli O'Brien) Drama June
Gridiron Gertie (Wiley) Century comedy June
Queen of the Roundup (Ed Cobb) Mustang western June
Outlaw (Perrin-Lorraine) Mustang western June
Dog Biscuits .Sweet 16 comedy June
Ice Cold Sweet 16 comeay June
Heart Trouble Sweet 16 com July
Dry Up (Jack Singleton) Century com July
Wh:te Outlaw (Hoxie) Western June
Nicely Rewarded ((Thas. Puffy) Comedy June
Rough Party (Alt-Karr) Century comedy June
Pronto Kid (Ed Cobb) Mustang western,. Jtnie
Unwelcome (Chas. Puffy) Comedy June
Plenty of Nerve (Edna Marian) Century comedy July
Beauty and the Bandit (Larkin) Mustang western July
Married Neighbors (Engle-Darlington) Century comedy July
A Lucky Accident (Puffy) Fat man comedy ..July
Just in Time (Wanda Wiley) Century comedy July
Ropin' Venus (Josie Sedgwick) Mustang western July
Knockout Man (Perrin-Lorraine) Reissue western July
Little Giant (Hunter-Murphy Comedy July
Discord in "A" Flat Sweet 16 comedy July
Polo Kid (Eddie (Jordon) Comedy July
Battle of Wits (Josie Sedgwick) Western July
Goose Woman (Louise Dresser) Drama Aug.
Milky Way (Puffy) Comedy Aug.
Short Pants Sweet 16 comedy Aug.
Paging A Wife (Al Alt) Century comedy Aug.
FightinR Schoolmarm (Sedgwick) Short western Aug.
Home Maker (Alice Joyce-Clove Brook) Domestic drama Aug.
Lorraine of the Lions (Miller-Kerry) Jungle melodr Aug.
Raiders of the North CLarkin) Northwest dr Aug.
After a Reputation (Edna Manan Century comedy Aug.
Greenhorn (CThas. Puffy) Comedy Aug.
A Woman's Faith (Rubens-Martnont) Drama Aug.
Crying For Love (Gordon) Century comedy Aug.
His New Suit (Arthur Lake) Comedy Aug.
Best Man (Josie Sedgwick) Western Aug.
Greus Cyclone (Art Acord) Western Aug.
Won By Law (Wanda Wiley) Century comedy Aug.
Speak Easy (Oas. Puffy) Comedy Aug.
Stand Up and Fight (Jack Pemn) Western Aug.
Where Was I? (Reginald Denny) Farce-com-romance Aug.
Buster Brown Series Outcaulf's "kid" ser Aug.
Educating Buster Bnjwn Buster Brown Aug.
Buster, Be Good Buster Brown Aug.
Perils of the Wilds (Bonomo) Serial Sep.
California Straight Ahead (Denny) Thrill comedy .Sep.
Peacock Feathers (J. Logan) Domestic drama .Sep.
Stranded (Edna Marian) Century comedy Sep.
The Party Sweet 16 comedy Sep.
Dvnamite's Daughter (Sedgwick) Mustang western .Sep.
Pleasure Bent (Puffy) Fat man comedy Sen.
Call of Courage (Art Acord) B'ue Streak western Sep.
Tricked (Cobb) Mustang western Sep.
Fight Within (Lurkin) Mustang western Sep.
Phantom of the Opera ((Thaney) Suspense-mystery Kep
Storm Breaker (House Peters) Sea town melo .Sep
Westward Ho (Puffy) BlueBird comedy Sep
Too Much Mother-in. Law Century comedy Sep
Uncle Tom's Gal Century comedy -Sep
Life's Greatest Thrills .Snrcial Sep
Snorting Life fBert Lytell) Melodrama Sep.
One Wild Night CEdwards) Comedy .Sep.
Officer No. 13 (Eddie Gordon) Comedy .Sep.
Bnstin* Through fHoxie) Blue streak western Oct.
Oipid's VtctoTT rWanda WHey) Ownedy 'Vt.
Bt the Sea (Puffy> Comedy .Oct.
Calgary Stampede (Hoot Gibson) Thrill western Oct.
1925
23..
23..
30...
30,..
30..
6..
6..
6..
13..
13..
13..
13..
20..
20..
20..
20..
20..
20..
25..
25..
27..
27..
27..
27..
27..
4..
4..
4..
II..
II..
II..
II..
18..
18..
18..
18..
I..
1..
1..
1..
1..
8.
8.
8.
8.
8.
15.
15.
15.
15.
22.
22.
22.
22.
29.
29.
29.
29.
5..
5.
5.
5.
5.
5.
5,
12.
12.
12.
19.
19.
19.
19.
19.
19.
2«.
26.
26.
3
t
J,
10.
1,000
2,000
b,isaa
2,000
1,000
7,400
1.000
2,000
6.618
2,000
1,000
2,000
6,426
2,000
2,000
2,000
1.000
1,000
1.000
2.ono
4,850
1.000
2.000
2.000
1.000
2.000
2.000
2.000
1.000
2.000
2.000
2.000
6.856
I.OOS
2.001
2.000
7,500
1.000
1.000
2.000
2.000
. 7.735
. 6.700
. 2.000
. 2.000
. 1.000
. 6.023
. 2.000
. i.noo
. 2.000
. 4.397
. 2.000
. 1.009
. 2.000
6.6.10
. 2.000
. 2.000
. 2.O06
10 ep
. 7.7.18
. 6.747
. 2.000
. I.OOO
. 2.000
. i.noo
. 4.nsi
. 2.000
. 2.m
. 8.404
. 6.064
. 1. 000
. 2.000
. 2.000
. 2.000
. 6.709
. 1.000
. 2.000
4..";fl0
. 2.or«
I. 1.000
. S.924
814
MOVING PICTURE WORLD
December 26, 1925
Kind oi Picture neview.
Just Cowboys Short western Oct. 10..
Taking Chances Short western (Jet. 10..
The Kaid Short western Oct. 10..
Green Eyed Monster (Arthur Lake) Comedy Oct. lU. .
Absent Minded (Neely Edwards) Buils-eye com Oct. 17..
Road from Latigo (K. Cobb) Sliort western Oct. 17..
Ace of Spades tUesmond) Western chapterplay Oct. 24
Nursery Troubles (Kdna Marian) Century comedy Oct. 24.
Shoutin' Wild Mustang western Oct. 24..
Hidden Loot (Hoxie) Action western Oct. 31..
Boundary Line (Kred Humes) .Short western Oct, 31..
A Taxi War (Eddie Gordon) Lumedy Oct. 31..
Triple Action (Pete Morrison) Action western Nov. 7..
Rustlers l*"rom Boulder Canyon Short western Nov. 7..
Kick Me Again (Puffy) Comedy Nov. 7..
Oh. Buster Buster Brown Nov. 7..
Proud Heart (R. Schildkraut) Father-love dr. Nov. 14..
Two Many Ducks Mustang westn-com Nov. 14..
Beware of Your Relatives Bluebird comedy Nov. 14..
A Speedy Marriagt-ji?. Century comedy Nov. 14..
Ariiona Sweepstakes (Hoot Gibson) Arizona-Chinatown Nov. 21..
Scarlet Streak (Uaugherty-Todd) Adventure serial Nov. 21..
Range Law Mustang western Nov. 28-.
Scandal Hunters (Alt) Century comedy Nov. 28..
Faint Heart (Puffy) Fat man comedy Nov. 28..
VITAGRAPH
Feet
2,000
2,000
2,000
i,IAW
1,000
2,000
2,000
2,000
4,738
2,000
2,000
4,800
2,000
1,000
2.000
8^
2,000
1.000
2,000
5,411
ep
2.000
2,000
1,000
192S
Two Shall Be Born (Novak -Harlan) Drama
Pampered Youth (Landis-Calhoun) Drama Feb. 21.. 6,640
Redeeming Sin (Nazimova-Tellegen) Apache dr Jan. 31.. 6.227
tc..i.^,u.... Haw Welch) Melodrama 1-eb. 14.. 5^00
ridet of Passion Drama May 2.. 6.279
School tor WiTcs (Tcarlr-Holmquiat) Drama April 11.. 6,182
Baree, Soo of Kazan (Stewart) Northern drama May 30.. 6.893
Wildfire (Ailcen Pringle) Racing melo June 20. . 6,550
Steele of the Royal Mounted N. W. Drama June 27.. 5,700
Happy Warrior Drama July 18,. 7,855
Ranger of the Big Pines (K. Harlan) ....Forest Ranger dr Aug. 8.. 7,032
Love Hour (H, Gordon-Fazenda) Melodrama Sep. 12.. 7,036
WARNER BROS.
This Woman (Rich) Society drama Nov.
Lover of Camille (all-star) Romantic drama Nov.
Dark Swan (Prevost Blue-Chadwick) Drama Dec.
Narrow Street (D Devore-Matt Moore). . Light comedy Jan.
Lighthouse by the Sea (Rin-Ttn-Tin) .Melodrama Ian.
Lost Lady (Irene Rich) Social drama Feb.
Recompense (Prevost Blue) Society drama May
On Ihiu icc (T. Moore-£ditb Roberta) .... Drama Mar.
Bridge of Sighs (Dorothy MacKaill) Pathoa dr Apr.
My Wife and 1 (Rich) Emotional drama May
Man Without A Conscience (Louis-Rich) ,, Drama June
How Baxter Butted In (M- Moore-DevoTe)Comedy July
Woman Hater (Chadwick ■ Brook) Love drama July
Tracked in Snow Country (Rin -Tin-Tin).- North drama Aug.
Eve's lover (Rich-Lytell-Louis-Bow) Drama Aug.
Kiss Me Again (Lubitscb prod.) Li^ht comedy Aug.
Limited Mail (Monte Blue) Railroad melo. Sep.
Wife Who Wasn't Wanted (Rich) Romantic drama Sep
His Majesty, Bunker Bean (M. Moore). ... Farce comedy Sep.
Below the Line (Rin-Tin-Tin) Dog melodrama Oct.
Man on the Bo.x (Syd (Thaplin) Farce-comedy Oct.
Compromise (L Rich, C, & Brook) Domestic drama Nov.
Red Hot Tires (Monte Blue) Farce comedy Nov.
Bobbed Hair (Prevost-Harlan) Comedy-melodrama Nov.
Rose of the World (P, R. Miller) Human Interest dr Nov.
Qash of the Wolves (Rin-Tin-Tin) Curwood dog dr Nov.
1924
J,, 7,100
29.. 7,180
6., 6,800
1925
17,, 6,700
10,. 6,700
6,700
2.. 7.480
n.. r,046
4.. «,694
30..
27.. 7,182
4.. 6,592
25.. 6,591
1.. 7.139
8.. 7,237
IS.. 6.723
12.. 7,144
19,. 6.858
26.. 7,291
3.. 6.053
10,. 7.481
7,, 6,789
7.. 5.452
14.. r,8ir
21.. 7. sot
28.. 5,SI»
MISCELLANEOUS
4.501)
4.500
4,700
.5,000
4,650
4,650
10,000
S.OOO
4.825
4.851
5,000
S.OOO
ARTCLASS PICTURES CORP.
1924
Biff Bang Buddy (B. Roosevelt) Thrill dr Sep. 20,.
Kast and Fearleas (Buffalo Bill, Jr.) Thrill dr Sep. 27..
Walloping Wallace (B. Roosevelt) Thrill western Oct, 11,.
Bard Hittin' Hamilton (Buf. Bill, Jr.) Thrill western Oct. 18..
1925
Gold and Grit (B. Roosevelt) Thrill dr April 11..
Bringing Home the Bacon (Buffalo Bill),, Thrill dr
After Six Days Biblical apec
Deerslayer (J W. Kerrigan) .a
On (he Go (Buffalo Bill, Jr.) Western Apr. 4,,
"Beoklesj Courage (Buddy Roosevelt) .....Thrill western May 2,.
Quicker 'N Lightning (Buffalo Bill, Jr.) ,., Thrill drama June 6,.
Tearin' Loose (Wally Wales) Stunt western June 13..
ASTOR DISTRIBUTING CORPORATION
A Lover's Oath (Novarro) Melodrama S.M5
Business of Love (Horton) Comedy-drama 6,038
The Shining Adventure (Marmont) Drama 5,126
The Wrongdoers (Barrymore) Melodrama 6,434
BANNER PRODUCTIONS
1924
The Truth About Wivea Sherman-Hampton Aug. 2.. 5.600
The Man Without a Heart Novak-Harlan Aug. 2-, 6.000
Those Who Judge AH star Aug. 2.. 5.700
1925
Danehters Who Pst AH star cast May 30.. 5.800
Wreckage (May Alison) Drama Sep.. 5., 5.992
COLUMBIA
1924
Midnight Express (Hammerstein) Railroad melo .Dec. 6 . 5.90
1925
\fter Business Hours (Hammerstein) Domestic mela July 4.- 5,600
Danger Signal R R. melodrama 5.584
Unwritten Law Drama S,53S
Waldorf
Steppin' Out Comedy
Ladies of Leisure Drama
S O. S (Perils of the Sm)
T.nre of the North
Enemy of Men Drama 5,508
Kind at nctur*
Price of Succeai csvcictv drama
Sealed Lipa
fate of a Flirt
1 hriH Hunter
Penalty of Jazz
5,500
Perfection
Speed Mad 4 442
New Champion 41470
Great Sensation , i.il*""!!"
Fight to the Finish i. .!.!!!!!!!!!!!!!!!!!!! !!!!!!!!!!
Handsome Brute
C C BURR
Average Woman (Pauline Garon) Drama , Feb. '^9!. 6 400
Lend Me Your Husband (Kenyon) Drama , . 6700
JoutB lor 5>ale (S. Holmquist) Drama (jet 18 6,500
ITie Early Bird (Umes) Lomedj Dec. 27 , 7^
1925
Crackerjack (Mines) Typical comedy Hay 23.. 6jm
CRANFIELD & CLARK
Let's Go Fishing Holland— scenic Nov. 7.. 1.000
GINSBERG DISTRIBUTING CORP.
Love Gamble (Lillian Rich)
Before Midnight (Wm, Russell).
Big Pal (Wm. Russell)
■ Melodrama
. Crook melodrama
• Prize fight dr. ....
192S
..July II.. 5,7fl'
..July 11., 4.89.
..Oct, 24.. S,800
GOTHAM PRODUCTIONS
One of the Bravest (R. Lewis) Fire-fighter dr Nov. 28..S.<7f
INDEPENDENT PICTURES CORP.
1925
Drug-Store Cowboy (F. Famum) Western com.-dr Feb /.. 4.356
Riders of Mystery (BiH Cody) Western May 2.. 5,000
Gambling Fool (F. Famum) Western May 9 5 000
Fighting Sheriff (BiH Cody) Western May 23.. s!oOO
Border Intrigue (F. Famum) Western May 30,. 5.000
LEE-BRADFORD CORP.
Pearl of Love (Leslie) 6 000
Lights of London (Wanda Hawley) 6.000
Passion's Pat'.way (Estelle Taylor) 6,000
Unrestrained Youth (Brandon 'Tynan) 6,000
Passionate Adventure (Joyce- Brook) 8.000
Way Down Upon the Swanee River « 6.000
Wolfblood (M. Cnayton) 6,000
MADOC SALES CORPORATION
After Marriage (M. Livingston) Marriage drama Nov. 21.. 4,Mi
Holland
POST SCENICS
Scenic
.Nov. 7., 1,000
RAYART
Butterfly Comedies (Gloria Joy)
1925
Super Speed (Reed Howes) Automobile com.-dr Feb. 7,. 5.227
Geared to Go (Howei) Drama 5,117
Right Man (Larkin) Drama 4,91
Winning a Woman (Perrin-Hill) Drama iJM
Getting Em Right (Larkin) Drama 4,60
Quick Change (Larkin) « Drama
Youths Gamble (Howes) Drama
Double Fister (Ferris) Drama
Fear Fighter
Crack O' Dawn
Goat Getter
Snob Buster (Reed Howes) Action melodr Aug. 22.. 4jn
Cyclone Cavalier (Reed Howea) Action- romance Sep. 36.. 4^)28
RED SEAL
Evolution Timely novelty (feature), , July
Ko-Ko Nuts (Out-of- Inkwell) Fleischer cartoon Sep.
Marvels of Moticm (Issue D) Fleischer-Novograph Sep.
My Bonnie Ko-Ko Song Cartune Sep,
Silvery Art (special) Skiing in Alps Sep
Lands End Gem of the Green Sep,
Through Three Reigns Historical Sep.
Ko-Ko on the Run Out of Inkwell Sep.
Flirting With Death Alps skiing Sep,
Ko-Ko Packs 'Era Fleischer cartoon Oct.
Film Facts (Issue H) Magazine Oct.
WM. STEINER PROD.
1925
25,. 4,200
5,. 1,000
12.. 1,000
U,. 1,000
19.. 2,000
26.. 1,000
26., 2.000
26.. 1,000
26.. 2.000
17.. 1,000
17.. 1.000
1924
On Probation (Edith Thornton) Drama Dec. 13,, 5.000
Hidden Metiace Stunt dr S.OOO
Branded a Thief Western 5.061
Verdict of the Desert Western 4.74!
Valley of Vanishing Men Western 4,6S?
1925
Trouble Buster (Leo Maloney) Western Feb. 2I..S.0O''
SHORT FILMS SYNDICATE
1925
Thirty 'Years Ago Novelty .Aug. 15.. 1,000
I Remember Pastoral Aug 15 . 1.000
MixinR in Mexico Bud Fisher cartoon Oct. 17.. I.OOC
'nvisible Revenge Mutt ft Jeff Oct, 31.. l.OOB
UFA FILMS, INC.
Siegfried (star cast) Romantic drama Sep. IX 7.08
WINKLER
Jail Bird , Alice cartoon Oct. 31,. I.ca
MM
QJoup Equipment
H Seruicefor you^Jheatre Owm^BiiiJtckr-StujdW'-'
^ Caboratori^ - Sxchanqe txecutive ^Jroni IjourMc^le
Sdited btj di. Van. Baren Powell
To the interest in the "Protect the Print" movement of ihe foilowing
folks and their willingness to co-operate is due the credit for the picture
above— -W. Gluck and Joe Hornstein, of Hoivells Cine Equipment Corp. :
Frederick Watson, of Duplex Motion Picture Industries, Inc.; P. A.
McGuirc, Nicholas Power Company. They sure have assembled a good
aggregation of the things that protect the print.
MERRY CHRISTMAS— to you, Mr. Exhibitor— to
you boys in projection rooms, to you folks in
the exchanges ! My brothers and sisters all ask
me to get them in on that !
Boys, lookit ihe Christmas Tree what this poor, hard-
workin' Print has got up.
I got all hopped up a couple of weeks back about what
a punk deal the world was givin' me and stood up in
meetin' and beefed about it.
But it's about time for the poor, hard-workin' Print to
horn in again, and I thought I'd like to tell you about a
dream I drump the other night.
Seemed like I was laying on a nice, clean table in some
exchange and there was a sweet lookin' girl rewindin' a
reel by the side of me and then she picks me up and she
lays me on another table alongside of the swellest splicin'
block what ever I seen, and then she makes some figures
about what pitcher I was a part of and then she starts in
to run me through her fingers.
Ohf what a wonderful thrill ! That girl tested every
"patch and when she come to some what wasn't made right
or didn't look like they would be strong, she took that
wonderful patchin' block and some cement that was so
good it was like nectar to me, and she made perfect patches.
Then she takes and pulls out where some of my perfora-
tions all got ripped out and she has a roll of new film of
that scene which her boss, the exchange manager, has saw
to it that she has got ready to hand, and she puts that new
scene in.
And when she rewinds me, on a set that is so bright and
so perfect and smooth that I spin like a happy top, she
watches to see she ain't missed nothin'.
Seemed like I was movin', then, through space, in a strong
case with others of my friends and relations, and when
we'd get a bump the case would take the strain off our
reels. And next I knowed I saw light again in a swell little
projection room where a feller lifts me out careful, looks
over my reel and puts me through one more inspection —
but there ain't nothin' to be did to me!
And then I was runnin' through a projector — oh, boy !
the film valve was workin' right, the tension rollers and
the aperture plate and whole intermittent movement was
NEW — and genuine, belongin' to the machine of which it
was a part of.
Seemed like when I was all rolled up again, down in
the lower magazine, that feller took me out and took me
over into a room where they was a lot of boxes all Christ-
massy and tied up with ribbons and this feller says, "Open
'em — they're all for the hard workin' Print"- — and — •
I can't tell you about it. There was all sorts of parts
for projectors and things to help protect the poor, hard
workin' print — from the picture on the wall to the things
in with the decorations on the little Christmas tree that
was set up in a corner, right through all the boxes, big and
little.
Oh — it was sure one SWELL dream !
Has it got to be only a dream?
Or will you buck up and gimme the welcome at the front
door instead of givin' me the gate?
Protect the Print !
Gimme the benefit of projector replacements where the
parts has got so wore that they pull and tear me.
Gimme the backbone that decent patches, made with
holdin' cement, on the right sort of patchin' block will
make sure of me havin'. Rewind mc right. Ship me safe.
Gimme all the things what will let me stand up and get
the people to comin' to the theatre more !
Yeah — I know I sound like a flapper coaxin' her daddy —
"gimme — gimme !"
But yet, however, even notwithstanding that it is more
blessed to give than to graft, I'm doin' this beggin' so's
I can make your whole year happy — each and all of you
— by givin' the exchange man more sales, the exhibitor
more pleased quarter-shellers, the projectionist a chance
to get a real rep for good screenin'.
Gimme a Merr yChristmas and I'll give you a whole j^ear
of good will and good business.
Make this a "Protect the Print" Christmas all 'round !
An Event I
LOUIS B. MAYER — a name that commands respect for
ability and one that guarantees to you vital interest in
what that leader in production has to say — has very kindly
honored a request for an informal interview on the subject
of the part that studio equipment plays in the insuring of
quality in production.
YOUR EQUIPMENT is honored and you of the studios
will get this red-meat, straight-to-the-point chat next week.
More good things coming for you.
816 MOVING FICTU RE WORLD
^iiiiiiiiiiiiiiiiiiiiHiiiiiiiiiiiiniiiiiiiiiniiiiitiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiii^
December 26, 1925
To Stimulate Protect'thc'Print Effort
NAME THE OBJECTS in, on and around the
Christmas Tree, in the picture yonder, that are
going to make this such a happy season for the
hard working Print. All are in plain view. Every one
of you who handles prints should know all of them.
Write a letter telling what you are doing to protect
the print and' send the list and letteo* together, with
your name, address and theatre, exchange or other
motion picture connection, to VAN, MOVING PICTURE
WORLD'S YOUR EQUIPMENT DEPARTMENT, 516
FIFTH AVENUE, NEW YORK, N. Y.
For the most accurately named list of Protect-the-
Print objects with the best letter on what its writer
is doing to protect the print, Moving Picture World will
award the sum of Twenty-five Dollars ($25.00), allotted
to YOUR EQUIPMENT department by the Chdmer;:
Publishing Company in the effort to stimulate better
prints.
For the second most accurate list with a letter as
above, will be awarc!ed a Duplex Film Patching Block,
donated by Duplex Film Laboratories in the interest of
the campaign for protection of the print — to make more
perfect patching possible.
For the third most accurate list with letter as above,
will be awarded a Rewinder Set, donated by Inde-
pendent Movie Supply Compeuny of New York, in the
interest of this campaign for print protection — an im-
portant item in the rewinding of prints safely and quickly.
In the event of a tie in amy of the three award classes,
a similar award will be made to each of the tying con-
tributors. While this is a series of awards arranged in
an effort to promote interest in film protection rather
than a prize contest, it will be well to set the date of
mailing this issue of Moving Picture World as an open-
ing date for the sending of letters and lists; and Satur-
day noon, January sixteenth, will be the closnig time for
the acceptance for consideration of letters and lists.. .
. With the exception of members of the staff of Mov-
ing Picture World or of the staffs of Duplex Film In-
dustries, Inc., or of IndepencJent Movie Supply Com-
pany of New York, anyone is eligible to submit ac-
curacy-testing list and protect-the-print letter.
The judges who will pass upon the accuracy of your
list and decide the value of your orotect-the-print work
are as follows:
F. H. Richardson, editor Moving Picture World's
"Better Projection" department, a man constauitly boost-
ing for print protection.
H. H. Buxbaum, Sales Manager for New York and
Eastern New Jersey for Fox Film Company.
The Editor of YOUR EQUIPMENT department.
These judges will base their decision on the accuracy
of your naming of protect-the-print objects in, on and
around the Chirstmas Tree and upon the value of your
contribution to print protection effort as stated in your
letter. Spelling, grammar or correct use of English will
have no bearing upon their decision.
Write your name, address and film activity plainly.
Awards will be made and their recipients named in
an issue of Moving Picture World as soon as possible
after the date cf closing this protect-the-film campaign
on January 16th.
^iiiiiiiii!iiiiinL^ii(ii!iii'i!ii!iiiiiiiii!i:i;iiiiiiiiiiiiiii!<iiiiiiiiiiniiiiiiiiiiiiiiii^ iiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiHiiiiniuiiiiiiiiiiiiiiiiiiuiiiiiOM^^
Puhlix Theatres to Build Big Studio
For Adequately Equipping New Presentations
A MAMMOTH STUDIO BUILDING,
designed for the construction and re-
hearsal of elaborate stage presenta-
tions and manned by a staflF which will in-
clude several of the country's foremost ex-
perts, is the ambitious and revolutionary pro-
ject announced by Publix Theatres Corpora-
tion. Here will be planned and developed,
under the direction of John Murray Ander-
son, famous Greenwich Village Follies pro-
ducer, the stage productions which are to be
featured in the leading houses of the na-
tion-wide circuit of motion picture theatres
operated by the new corporation.
The studio, which is to be a five-story
building, 140 feet wide and 225 feet deep, will
be erected on a site directly opposite the big
motion picture producing studio of the Fa-
mous Players-Lasky Corporation, in Long
Island City. The plans for the structure are
being prepared in the office of R. E. Hall &
Co., Inc., of New York, architects and engi-
neers; immediately upon their completion
and final approval contracts will be let and
the work of construction will be started.
In it will be a full-sized stage with com-
plete electrical and scenic equipment, a large
paint shop and scene dock, a carpenter shop,
a special audition hall, six rehearsal rooms,
a music library, an orchestra rehearsal room,
costume and drapery departments, property
room, a picture projection theatre, ballet re-
hearsal rooms and the offices of the produc-
tion manager, Herschel Stuart; the director
of productions, John Murray Anderson; the
musical director, Nathaniel W. Finston; the
ballet master, Boris Petroff, and other mem-
bers of the stafT.
One of the special features of the studio
will be a theatrical lighting equipment of the
most modern type, under the supervision of a
master electrician or engineer who thus will
be aflforded every opportunity for developing
new effects in theatrical lighting, a form of
visual enjoyment which the public has come
unconsciously to accept as a most pleasurable
feature of up-to-date motion picture theatre
entertainment. Facilities will also be pro-
vided for experimentation in the field of inte-
rior design and decoration of theatres.
In the screening of films in the studio's
projection room special attention will be
given to short subjects, the novelty shorter
films that are an important part of the pro-
gram of motion picture theatres. These
films, as well as feature pictures, will be
musically cued by the director of music.
Attention will also be given to the develop-
ment of scenic, musical and dancing novel-
ties to be associated as a unit with certain
particular feature pictures and short sub-
jects.
In the master music room will be filed
the most complete music library in the
world, the combined resources of some of
the finest theatres in the United States. The
administration of this library, together with
the technical work of arrangements and or-
chestrations, will be under the supervision
of the director of music, Nathaniel W. Fins-
ton. Mr. Finston, since the days when he
served as conductor at the Rivoli Theatre
in New York City, has become a nationally
known figure. For some time he was the
music director for the Balaban & Katz
theatres in Chicago and for the past few
* (Continued on next page)
WHY PAY MORE?
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The Union Label if you want it
Have been printinr Roll TkkeU for
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December 26, 1925
MOVING PICTURE WORLD
817
weeks he has been managing the musical
presentations at the new Metropolitan Thea-
tre in Boston.
The dancing rehearsal rooms at the
studio will offer facilities for a ballet school
where dancers will be developed under the
direction of Boris Petroff, ballet master. Mr.
PetrofT also comes from the Balaban &
Katz organization in Chicago, with which
he served as master of the ballet.
John Murray Anderson, who will origi-
nate and direct the production under a long-
term contract with Publix Theatres, first
came into fame as the producer of the
"Greenwich Village Follies." He was im-
mediately recognized as a pioneer in a new
field.
Herschel Stuart, who will be the produc-
tion manager of the new studio, until re-
Denver Not Lagging —
Theatre Builders Active
SKN'KN lots on the corner of East Colfax
avenue and Race street have been pur-
chased by Harry E. Huffman as the last big
step in the promotion of the new $300,000
Aladdin Theatre for Capitol Hill, Denver.
All plans are now completed and the erec-
tion of the six-story building will be started
immediately. The structure will front eighty-
five feet on East Colfax. The main part of
the building will be four stories high with
a huge oriental tower t\vo stories high atop
it. Architects' plans indicate that it will be
tlie most beautiful of Denvers' playhouses,
and will be patterned after the Taj Mahai
Temple in India. The style throughout will
follow the oriental design in lines and color,
including every known comfort and conven-
ience found in the finest of modern theatres.
One of the interesting innovations will be a
section for those who desire to smoke during
the show. This will be made possible by a
special ventilating system for that section of
the theatre. Harry E. Huffman, promoter,
has been connected with the motion picture
industry here for a number of years, he at
present being the owner and manager of the
Blue Bird and Bide-A-Wee Theatres, and
also President of the M.P.T.O. of Colorado.
Runs a Weekly
Not Slice before the war lias a tlieatrical
organization put out such a complete publica-
tion as is issued in Chicago by Lubliner &
Trinz.
This is a twelve page weekly, in the gen-
eral form of the tabloid newspaper, with
ample illustratons, theatre talk and tratle
ads. It is well edited and with proper cir-
culation scheme should be a powerful adver-
tising aid.
Preddey Prospers
Exhibitors in the Pacific coast territory
seem mighty strong for the Preddey reflector
lamp. Walter G. Preddy is kept busy co-
operatjng with the folks who plan their
equipment for best screen illuminating con-
ditions. That office at 187 Golden Gate Av-
enue, San Francisco, looks like the proverbial
bee hive— only there's no room for drones.
The exchange or exhibitor giving patrons
anything less than good prints is working
to kill public interest in pictures.
cently has been associated with Famous
Players-Lasky as theatre manager. At the
invitation of Sam Katz, president of Publix
Theatres, he recently came to New York
from the Missouri Theatre in St. Louis, of
which he was manager, to accept the new
position.
Directly associated with Mr. Anderson, as
designer of stage settings and costumes, will
be Hermann Rosse, who occupies a posi-
tion in the theatrical world hardly second to
that of Mr. Anderson himself.
Carmine Vitola will be the foreman of the
mechanical department, supervising the
building and painting of scenery. Mr. Vi-
tola is widely known as a scenic artist, hav-
ing been identified in such capacity with the
Chicago Opera, Music Box Revue and other
organizations.
Ok^er $2fi00,000ln
Next 60 Days — Wowl
MICHAEL GORE, president of West
Coast Theatres says they're going to
spend over $2,000,000 within the next sixty
days! Not just throw it around, either — but
turn all those dollars into still more of the
sort of theatres they've been building — the
sort that get and hold the patron through
expert attention to equipment.
This amount refers only to neighborhood
houses and does not cover the down town
theatres. The Uptown Theatre at Tenth and
Western will open in six weeks costing
$415,000 and seating 2,000. Tiie Belmont at
N'erniont and First will cost $485,000 and
1,500. The Manchester at Manchester and
Moneta will open Christmas day and will
tost $300,000 and contain a seating capacity
of 1,500. The Balboa at 87th and Vermont
will open in four weeks seating 1,500 and
representing an outlay of $280,000. The Mesa
at Slauson and Mesa drive will cost $340,000
and seat 1,500 persons. In addition to these
theatres the West Coast has 12 more houses
under construction.
They Went to Reno
But Not for Decree
EVERYBODY knows what grows in Reno
— divorce decrees. Naturally wlien a
flock of supply dealers, theatre decorators
and other film folks lit out from San Fran-
cisco— there were surmises.
'Twas all right, though. They went for no
divorces— but to attend the opening of Reno's
Majestic Theatre in its new form. The
house, which is owned by the T. & D. Jr.
Circuit, and operated under the management
of Frank Costello, has been transformed
into one of rare beauty. The decorative
work was handled by the Robert E. Powers
Studios. The visitors were entertained on a
lavish scale by various chilis and commercial
organizations of Reno.
Protect the print — YOUR future is at stake.
KansasCityBuilding —
They We Qoing Strong
MANY plans for new theatres in Kansas
City and surrounding territory give
promise of one of the most marked building
booms in many years in the Western Mis-
souri city.
An office building, housing the largest
motion picture theatre in Kansas City, now
is under consideration for a site at Thir-
teenth and Main streets. The largest house
at present is the Mainstreet, with a seat-
ing capacity of 3,500. The Midland Theatres
Company, which controls the site, 177x109
feet at the northeast corner of Thirteenth
and Baltimore, would join this property with
the northwest corner of Thirteenth and Main
streets, 121x130 feet, owned by H. M. Wolff,
who is interested in the Midland Company.
Mr. Woyff now is in New York, but con-
summation of the deal is expected in a few
days.
In Manhattan, Kas., the Miller Construc-
tion Company is building a new 800-seat
house, which will be completed soon. The
manager of the theatre has not yet been
named.
At Thirty-eighth and Main streets, Kansas
City, the city's finest suburban house is pro-
gressing rapidly. November 17 saw the com-
pletion of the prize contest in naming the
theatre, which will be known as the Madrid,
and under the management of Jack Roth.
But construction is not being confined to
theatres alone. Dr. H. Zoglin of Kansas City
has announced that he will erect a 2-story
building with a SOfoot frontage at Eighteenth
and Wyandotte street — the heart of Kansas
City's movie row — to house film exchanges.
F. B. O. and the Exhibitors' Poster Ex-
change already have leased space.
As They Came Out
You'd Hear Them Say—
"Everything SQenis to be done to make the
place cozy and give you a homey feeling"- —
picked up at New York Rialto Theatre.
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MOVING PICTURE WORLD
December 26, 1925
How-are-ya HawaiV^ — See You
Have a ^^Mainland Style^^ House
WHERE the grass skirt and the uke-
lele were bred they have wide-awake
showmen. When Adam C. Baker
opened the New Palace Theatre, in Hilo, he
proved it, and proved it strong.
The house was planned following a visit of
Mr. and Mrs. Baker, and their son, Kamakala,
to the mainland, and an inspection of the
leading moving picture houses in California.
It includes the most advanced ideas in ar-
rangement, construction and furnishings
found in mainland houses, with such changes
as were found advisable to meet climatic
conditions in Hawaii.
The lobby is delightfully Hawaiian and in
its appointments resembles the lanai of a
summer hotel. Wicker settees and lounging
chairs are scattered about, decorated with
gaily colored upholstery, — with palms giving
it the appearance of out of doors. The floor
is finished in cement tiling of red, green and
yellow, the walls are of cream and coral
tint, while the ceiling is finished in flattone
Caen-stone. The lights are softened with
parchment shades and the entrances to the
corridor have draperies in Pistachio, green
and burnt orange. To the left of the lobby
is the office of Mr. Baker and a vault for the
storage of film.
A feature of the foyer are two inset foun-
tains which give it a unique charm.
The auditorium of the house is of the am-
phitheatre type and is reached by a tunnel
entrance from the foyer and by two stair-
ways. The seating capacity is 813, with the
seating area divided into five sections.
Owing to the warm climate special atten-
tion has been paid to the seating equip-
ment and wide use has been made of cane
and wicker. Most of the chairs were fur-
nished by the Haywood-Wakefield Co. and
are similar to those used in the best houses
at Honolulu. The lounge chairs of wicker
were made in the Islands.
The projection room equipment was fur-
nished by the Hawaii Film Supply Company,
of Honolulu, and consists of two Power 6B
projectors, Power dissolver, Fulco arc con-
trols and Hooker rewinder and cabinet.
Music is furnished by a Wurlitzer auto-
matic instrument, but provisions have been
made for the installation of an organ of the
divided unit type at a later date. The or-
chestra pit that has been provided has ample
space for a good sized orchestra.
The walls and ceiling of the theatre are
finished with paneling and elaborate grill
work, the latter allowing outside ventila-
tion from both sides. Three large chande-
liers form the main lighting for the audi-
torium. An interesting feature of the the-
atre is the fire escape, the first of any build-
ing on the Island of Hawaii.
Patrons pay to see perfect prints.
-Make YOUR EQUIPMENT protect the
prmt.
Middletowrif Conn* to
Have Capital ^CapitoV
«nr HE CAPITOL ' is the name selected
^ for the new theater being built in
Middletown, Connecticut, by the S. and S.
.•\musement Corporation of that city. Miss
Katherine O'Brien was awarded a gold prize
for naming the theater and writing the best
essay and will be the guest of honor at the
opening next February. The theater is the
second to be erected in Middletown within
the last few years and will seat 1,600 people.
The theater will be the largst in Middlesex
county. Of its seating capacity, 1,150 seats
will be on the main floor. There will be a
balcony but no gallery. Reed chairs will con-
stitute the seating equipment, and will be
of a type making for relaxation and ease.
Tlie Gordon theater interests of Nejv
Haven have a part in building the theater
and will in a large measure have a voice m
its control although the majority interest
is held by Alexander and Salvatore Sar-
aceno.
Legitimate shows, vaudeville and motion
pictures will be presented, the management
has announced.
Installs Reflector Arcs
THEY know what improvements in equip-
ment mean in East Baltimore, Md. The
management of the Patterson Theatre in that
thriving community has just installed Peer-
less Reflector Arc Lamps. They called in the
live-wire co-operation of W. C. Haefle Com-
pany— and got the best.
Get
Maximum
Screen
Results
Send for the Brand New
LENS CHART
By JOHN GRIFFITHS
Here is an accurate chart which belongs in every
projection room where carbon arcs are used. It will
enable you to get maximum screen results with the
equipment you are now using.
T"he new Lens Chart (size 15" x 20") printed on
heavy Ledger Stock paper, suitable for framing, will
be sent to you in a strong mailing tube, insuring
proper protection. Get it NOW!
Price $1.00
Postpaid
Chalmers Publishing Co.
516 Fifth Avenue New York Gty
Check Up
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many
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have you
Do you have to count rolls,
or figure it out?
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will tell you at a glance exactly how many
you have.
We will gladly send you samples and more
information about them.
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Specialists in Tichels and Checks Since IS73
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A
Cihe Theatre oP To-Dau
J J^resentaUons '^froLogues '^cMusic ^
Sdited bij CoLbij dfarrimaa
A Second beginning
THE year is passing but tlie season is in its prime. However, there is something magical in the
approach of the New Year. There is a psychological effect which we unconsciously reckon
with. The New Year gives us an opportunity and an excuse for another beginning. Many of
us have started out on this season with high hopes, ambitious plans, and in many instances found our-
selves against a stone wall of patron opposition; we have encountered certain economic obstacles — we
have miscalculated in our buying of pictures — we have misjudged our ability as purveyors of entertain-
ment. In fact we can go down the whole length and breadth of managerial litany and find reasons why
we should begin again. ,
The New Year gives us an opportunity. It is our second breath so to speak, and it gives us time
to catch up with ourselves and get down to business. During the last year, and since the opening of
this new season of 1925-26 we have been privileged to sit on a sort of pinnacle and watch the activities
of producers in general. Such a department as this gives us that rare privilege, as it is a meeting
point of ideas; it is a junction for suggestions, and as we look back upon the entire year and as we take
cognizance of the startling innovations which have marked this present season so far, we are encour-
aged more than ever that the presentation business will soon be one of the best businesses in the
theatrical category.
Managers are realizing more and more that they must offer something more than a picture, and
are busily casting in the river of ideas in the hope that they will pull out a policy that will help them
to successfully compete and win for them the benefits of good business.
One of the salient features of the large theatrical combine which has just taken place is not so
much the picture as its surrounding program. More attention has been focused on the stage features,
and music, than on the selection of proper pictures. We are not attempting to summarize the year's
business nor to analyze certain features and identify the outstanding mistakes of the year. • We want
to save that for next week. This is a preparatory retrospect. To successfully accomplish the things
we have started out to do it will be necessary for us to believe in our own ability to accomplish these
things, to hold fast the faith that the right things, the good things, the artistic things always succeed
and get over. And then, after we ha^■e a grip on the situation we must take note of the faults we have
made, so let us prepare to reason together, and let us not be afraid of the future days nor the shadows
of a foreboding competition that may threaten to engtilf us. The producers and managers who have
consistently developed this presentation business are in on the ground floor. Possession is not only nine
points of the law, but it's nine points in success. '
Elkins to Appear at Rivoli
EDDIE ELKINS and his orchestra will I)e one of the
I permanent new attractions at the Rivoli Theatre when
that house, following its closing for alterations, reopens on
Christmas Day with the new policy of which the John
Murray Anderson presentations will be an outstanding fea-
ture. The contract with Elkins, according to the announce-
ment from Publi.x Theatres Corporation, was closed Wed-
nesday through the William Morris Vaudeville Agency.
Elkins and his orchestra have been Night Club favorites
in New York for some time. They are at present the chief
attraction at a New York City club, and for several months
were featured at the Club Richman. The engagement at
their present club will terminate just prior to Christmas
week.
The Rivoli contract calls for an orchestra of twenty-five
pieces, nearly twice as many as Elkins has been conducting
during his Night Club engagements.
Elkins is one of the foremost artists in his line in the
country, with a tremendous local following. His appear-
ance at the Rivoli in a new type of musical divertissement
5 certain to further popularize the entertainment to be
provided under the new policy.
Wenger to Europe
Wli are in receipt of announcement that John Wenger
has been placed under contract with Famous Play-
crs-Lasky to design the sets and supervise the lighting
effects for the various stage units and musical accompani-
ment surrounding the programs of motion pictures for the
Capitol Theatre in London. Mr. Wenger will embark on
this mission early in January and he is expected to take
three months for the execution of his work. Mr. Wenger
will introduce his new scenic ideas which have met with
the metropolitan approval, and may enjoy the distinction
of being the first American designer to be engaged for a
European motion picture theatre.
Personalities
AMON(] the interesting items which we have noted in
the mail and reported through various sources, we
learn that EDDIE ELKIN.S AND HIS ORCHESTRA, who
are exponents of a policy similar to that of Paul Ash will be
presented at the Rivoli Theatre during the holidays, and that
Ben P)crnic will undoubtedly leave the Rialto. HUGO
RIESENFELD is taking a flyer into vaudeville for a
limited engagement and is appearing at the New York
Hippodrome with his symphony orchestra.
820
MOVING PICTURE WORLD
December 26, 1925
Simplcy Effective Settings
The Utmost in Simplicity is the Keynote to a Successful Setting When Used as a Back'
ground for Singers — Trio of J^ovelties Arranged in Combination —
May Be Used at Slight Expense By the Showman
Moving Picture World Presentation — Devised by Colby Harriman
I T is not necessary to spend a great
amount of money to secure effective
settings. Experience has taught us that
some of the best sets that get over are those
which do not entail a large amount of real-
ism in their composition. Simplicity is the
!• eynote to a successful setting used as a
background for singers in particular. The
three suggestions which we are oflfering this
week have been given a practical demonstra-
tion by us and we have found them to be
sure-fire backgrounds. Naturally, lighting
plays an important part in the following sug-
gestions, and producers who use these ideas
are requested to particularly take cognizance
of the value of shadows in their lighting.
Fig. 1. A Patent Leather Combination. An
excellent background for a singer dressed in
a gown or costume of shimmering material
such as a silk and satin Colonial costume or
a white silk costume studded with rhine-
stones. The set consists of two units. The
foreground of two pieces of black patent
leather (oilcloth) hung on a battan and
brought on an angle to the floor forming the
triangular opening. White patent leather
should be hung about eight feet back to
serve as a backing. A constructed tree in
fantastic form painted aluminum or painted
white and then shellacked, mounted on an
oval base, should be placed midway be-
tween the front and back drops. A green
tone from olivetts should flood the white
patent leather from right and left. No light-
ing whatsoever on the front drop. A shaft
of blue light highlighting the tree with a
green and amber highlighting the singer.
2. A Study in Shadows — A cut tree drop
hung at the curtain line. A park or street
lamp placed beside it. A scrim hung in
loose folds in two with another scrim about
two feet back of it and a blue sky drop back
of the second scrim. Blue sky drop should
be toned a very deep blue. A very dim blue
should tone the lower part of the second
scrim and a green tone highlighting the top
of the first scrim. A green and blue shaft
of light coming from the left in front of the
tree highlighting the trunk. A dim orange
amber lamp in the park lamp area. The scrim
in the foreground should be split in two
and three places to permit the characters to
enter. All lamps should be down about one-
half on the dimmers, no other lighting should
be included. The various characters will
give the appearance of coming out of the
mist and reaching the street lamp area their
faces will be highlight.
3. Semi-Silhouette — A cut arch drop hung
at the curtain line. Three strips of fabrics
fastened on the back of the drop and ex-
tending to the floor, giving the appearance of
tree trunks. A blue sky drop hung back, a
large orange moon box; a silhouette lamp
placed back of the sky drop toning it blue.
No other lighting used for the number.
Characters appear in a semi-silhouette. Their
features are barely visible but the eflfect is
most striking.
December 26, 1925 M U y I N G P I C T U R E IV O R L D 821
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Presentations at First Run Theatres
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MOSQUE THEATRE
Newark, N. J.
FeatJtred Picture: "Cobra" (First National)
Music: Irvin Talbot, musical director of the
Mosque Orchestra, is presenting "Raynond" as
his overture feature. Mr. Talbot has arranged
a special score for a scenic entitled "The
Brook," linking it in a manner to make it an
orchestral feature rather tlian an accompaniment
to a picture.
A Dresden Dream
Two characters, singer and dancer, dressed
in silk Colonial costumes are posed on two
white patent leather pedestals back of which a
white enamelled tree is placed. Silver balloons
are hung on the branches of the trees with
strands of silver tinsel hanging from the twigs.
The pedestals are placed right and left center.
The characters and the set pieces are toned a
light blue from the sides. The background is
a black patent leather drop with a large rose
basket medallion made of metalline cloth in va-
rious colors cut out and fastened in the center
of the drop. This is toned a pink and canary
with a baby spot. The singer renders "Remem-
ber" and during his action the dancer descends
from her pedestal and does a pretty waltz num-
ber. The two characters return to the pedestals
for the finale of "Remember."
Imperial Balalaika Ensemble
10 Balalaikans with Paul Yartin at a grand
piano are placed on a bank of platforms against
a silver drop which is highlighted with shafts
of vari-colored spots from the sides. The or-
chestra is dressed in colorful Russian blouses
and highlighted in orange amber from the
bridge. Cut arch drop forms the opening. The
orchestra presents a group of Russian folk
songs and characteristic interpretation of popu-
lar selections.
MARK STRAND THEATRE
New York City
Feature Picture: "Joanna" (first National)
Overture : Excerpts from "La Forza del
Destino," Verdi; "Pace Pace Mio Dio," sung
by Kitty McLaughlin; Mark Strand Symphony
Orchestra, conductor, Carl Edouarde.
Lighting: Magenta, flood, foots and top bor-
ders, top flood of amber covers a circular space
in center of orchestra. Orchestra rail trough
lights, magenta. Full blue spot on close in cur-
tains.
Supplementing the excellent overture, the solo,
"Pace Pace Mio Dio," by Miss McLaughlin was
effectively staged.
The setting was a blue sky of night, visible
through a jagged cut between two high rocks,
which were set as though from the bottom of a
cave, the opening of which was reached by
climbing, shoulder high, over a rough rocky
floor. Though not screened by transparency,
there seemed to be a haze over all.
Lighting: Blue foots on dimmers, top bor-
STAGE SETTINGS
Built, painted and installed. Drapery aettlngs
and drapery curtains. Special sets and drops
for feature pictures.
SCHELL SCENIC STUDIO
COLUMBUS OHIO
ders of blue in fourth, the soloist is spotted
with white.
"The Hunt" — Mark Strand Quartette, Ray
Boli/er and Ensemble — Against a blue toned flat,
a tallyho, loaded with ensemble, in regulation red
jacket and peaked cap hunting garb, with Mark
Strand Quartet in front of coach, which was
masked in from both sides, with velvet carry-
off hangings in third. At finish of vocal num-
bers the quartet mounted the tally-ho and a
very effective illusion was created by the driv-
er cracking his whip over imaginary horses,
as (he stage goes dark and a landscape kaleido-
scope is operated on the flat in fourth. There
was no attempt at lighting, except flood banks
from sides, with full stage on.
"In a Garden" — (a) "Serenade" — Schubert,
Edward Alba'no, baritone. Sung in spot in
front of hanging velvet. Amber foots and
magenta top proscenium lights, (b) "Liebes-
traume" — Liszt, Mile. Klemova, assisted by
Mark Strand Ballet Corps, Anatole Bourman,
ballet master.
Setting : Stage boxed, black velvet, at right
and left of center a set tree made of a glittering
silver metallic.
Costumes — Colonial, in varied pastel shades.
Lighting: A' draw' back of close in cur
tains, which were lighted magenta top and pur-
ple bottom, from flood there was disclosed,
through a transparency, the figure danciner
ballet in the flood light and overhead X-rays
of white, while on the metallic trees there
were a series of baby spots of different colors,
magenta, green, purple, blue and canary;
these are sometimes blended and at other
times lighted with single colors. The solo
dancing was spotted throughout.
APOLLO THEATRE
New York
Prologue to "Stella Dallas"
There is no overture to "Stella Dallas." The
sounding of a gong. The house is dimmed and
the orchestra plays, very softly, a kind of a
theme refrain. The velvet curtain rises on a
dark stage, with a transparency hung in sec-
ond, the lights on stage are magenta foots with
magenta and purple mixed borders, and a ma-
of hal'y spots of different colors, magenta, green,
across stage in third, so constructed as to rep-
resent billowy clouds against a backing of rose
colored velvet, hung in fourth, and an arch
piece of the same velvet hung in front of third.
Through this arch piece, atop the clouds, at a
child's cradle, sits a woman. She sings the
theme song, which is a kind of "mother song."
At conclusion of song, the stage dims and the
picture, "Stella Dallas," begins. Rothafel
staged the prologue.
BROOKLYN MARK STRAND
(Program from Saturday, December 12 to Fri-
day, December 18)
Feature Picture: "We Moderns" (First
National)
On the Stage : Modern Moments Musicale,
atmospheric prologue to "We Moderns," with
eleven people and in special setting, twenty min-
utes.
Overture: "William Tell" (Rossini) by
famed Mark Strand Orchestra, with electrical
effects.
Xylophone solo, "Some of these Days," Harry
Breuer.
"Hungarian Fantasy," piano solo, by Lilly
Kovacs.
Brooklyn audiences have come to know Ed-
ward L. Hyman's prologues at the Brooklyn
Mark Strand as incidents which are 100 per
cent, entertainment and decided assets to the
show. With Colleen Moore in "We Moderns,"
Hyman staged a Modern Moments Musicale, a
big song, instrumental and dance offering with
eleven people. Although any one of the artists
in this presentation appeared to have been cop-
ied from the picture itself, there was nothing
used to detract from the picture or give infor-
mation about it. The general atmosphere of
staging and costuming followed the film story,
but there the likeness ended. The artists in-
cluded five girl dancers, two male dancers, a
tenor, a soprano, a saxophonist and a harmon-
ica-guitar expert. Twenty minutes' time was
given over to the presentation, in special set-
ting, the offering being well balanced up be-
tween vocal, instrumental and dance numbers.
To his method of staging prologues Hyman
traces a great measure of his success at this
theatre. Among the most appreciated of the
recent prologues, and ones which brought in
real money, were the ones for Harold Lloyd in
"The Freshman" and for Mary Pickford in
"Little Annie Rooney."
RIALTO THEATRE
New York
Featured Picture: "The Splendid Crime"
For the final week of Ben Bernie and the
Rialto Gang, Bernie's offering is more preten-
tious than ever. Burnoff and Josephine, late of
"The City Chap," are the dancing soloists ;
Eleanor Shaler of the Greenwich Village Fol-
lies, and the Rialto Dancers contribute to the
stage offerings. Bernie and the orchestra play
some interesting and entertaining orchestral
numbers. Nothing further ncd be said of Ben's
inimitable introductions and humor. Hy C.
Geis at the Wurlitzer, offers a get-together
novelty, "Looking for Talent." Oliver Strunk
and C. Herbert MacAhan will alternate at the
organ during the regular performances.
CAPITOL THEATRE
Chicago
Featured Picture: "Keeper of the Bees"
Capitol Grand Orchestra, Albert E. Short,
conductor. Overture, "Mignon," Thomas. Aria
by Lorna Doone Jackson.
Waltz Dreams — (a) "When I Dream of the
Llast Waltz with You," Fayette Miller, Bari-
tone; (b) "The L-ast Waltz"; (c) "Dream
Waltz."
Leo Terry at the organ, spreading "A Little
Christmas Cheer."
Loos Brothers, celebrated radio artists of
Station KYW.
"DEN." AT LIBERTY
SCENIC ARTIST
Extensive exp«rlenoe equipping thoatrat throuflhout,
and ororiuclng high elasi prologues aM pretentatlon
featUTflt. Will go anywhere.
MILO B. DENNY (Den.)
1364 Third Avenue W. Cedur Rapidi, lows
better Projection
9/us Department UJasfounxM la 1910 bij its f resent 6ditor^
0:J{.9licliardson
Better Projection Pays
Mighty Poor
Policy and
No Encouragement
EXACTLY why the policy set forth
below is followed it is hard to say,
but read and see what your answer
to it is.
Recently, through the courtesy of the
Samuel Goldwyn organization, myself and
daughter viewed that splendid emotional
photoplay "Stella Dallas." Of the play it-
self, and of its projection, save for the in-
evitable unsightly distortion due to projection
room location, I have naught but words of
praise.
The programme, distributed to the audi-
ence, however, was in one way a wee bit
amusing, or would have been were it not so
foolishly unjust. Examining it I found the
following, all on one page, with ample space
to spare:
CAST
Stephen Dallas Ronald Colman
Stella Dallas Belle Bennett
Helen Morrison Alice Joyce
Ed Munn Jean Herslioit
Laurel Dallas Louis Moran
Richard Grovesnor .Douglas Fairbanks, Jr.
Miss Philburn Vera Lewis
Mrs. Grosvenor Beatrix Prior
Helen Morrison's ~] Maurice Murphy
Children > Jack Murphy
J Newton Hall
Her Children "1 Charles Hatten
(Ten years later) >■ Robert Gillette
J Winston Miller
Presentation by Roxie
Clark Robinson, Art Director
Graham Haris, Musical Director
Josef Stopak, Solo Violinist
.STAFF FOR MR. HOLDWYN
.Abraham Lehr, General Manager
Victor M. .Shapiro, Director of Publicity
A. P. Waxman, Business Manager
George F. Morley, House Manager
Technical Staff
Stewart Heisler, Cutter
Arthur Edcson, Cameraman
And that was that. You will observe that
while even the "children," concerning the
names of whom not one soul in the entire
audience probably cared one single whoop
about, were carefully set forth. The film
cutter— and I will wager at least ten cents
that four fifths of the audience did not even
know what a "film cutter" is — had his name
set forth. The name of the cameraman was
there. I doubt if any other than a photog-
rapher was in any degree interested in, or
cared to know, two seconds after the title
was gone, what his name was.
Yes, they were all there except the studio
janitor, BUT right there in that theatre were
two men UPON WHOSE SKILL,
pllllllllllllllllllllllllllllllllllllllllllllllllllUIIIIIIIIIIIIIIIIIIIIIIIIIUIIIIIIIIIIIlllllNIIIIIIIIU^
I Bluebook School |
1 Question No. 429 — Suppose the neu- g
S tral fuse to be blown and the load to §
M be unbalanced, the system being 110- 1
1 220 volt Edison. Were you to connect g
1 a single 110- volt lamp between the neu- 1
1 tral and one outside wire, on the m
M "heavy" side, would or would not the J
I test lamp filament glow, assuming the g
1 unbalanced amperage to represent suf- 1
M ficient amperage to equal the amper- §
1 age capacity of the test lamp? Explain 1
1 the effect of such connection. S
1 Question No. 430 — Name the various 1
s types of switches commonly used in g
1 theatres. 1
1 Question No. 431 — Name the various i
m parts of a knife switch and tell us what i
g care switches should have. g
I Question No. 432 — What point or 1
g points are to be considered in installing f
J knife switches? 1
g Question No. 433 — Describe the vari- §
g ous types of knife switches. i
llllllllltlllllllllllllllllUIIIIIIIIIIIIIIIIIIIIIIIIIHIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII^^
KNOWLEDGE AND CARE THE EN-
TIRE EFFECT OF ALL THE WORK
DONE BY EVERY ONE OF THOSE
ACTORS, BY THE PRODUCER AND
BY THE CAMERAMAN WAS ABSO-
LUTELY DEPENDENT, INSOFAR AS
HAD TO DO W'lTH THAT PARTICU-
LAR AUDIENCE.
Certainly that audience had every right
to be really interested in knowing who those
two men were — at least a hundred times
more interested than they were in the name
of the "cutter," or the cameramen, or in the
name of any one in the cast except the prin-
cipals. And were they named? No.
I hunted up Manager Morley — a most
pleasant gentleman, and undoubtedly a
capable manager, too. We had a most in-
teresting chat during intermission. His view
of the omission was that (A) There were
too many names, which I met with the prop-
osition that it was not so much the indi-
vidual I desired to see given credit, as it
was to see projection, upon the excellence
of which so very much depended, officially
recognized. Projection should be placed
under the supervision of one selected man,
and the statement: "Production under the
supervision of John Doe" appear upon the
programme. (B) Manager Morley also ob-
jected on the ground that the men them-
selves evidenced little interest in their busi-
ness, beyond "operating a machine" and
working so many hours a day — also he
made the statement that they had nothing
to do with it except run the machine, hence
projection was purely a mechanical opera-
tion, and of small importance, so far as skill
on the part of the men went.
Manager Morley did not put the matter
in exactly those words, but that nevertheless
was his meaning, and everything considered
it was difficult to successfully controvert his
argument, BECAUSE OF THE ATTI-
TUDE OF THE AVERAGE MOTION
PICTURE PROJECTIONIST.
.\nother thing Manager Morley said:
"Why, Mr. Richardson, why should I give
thi'se men credit when they are sent here
by their union? I cannot even select the
men I want, but must accept what is handed
me by the union."
AND IN TII..\T I HOLD HIM TO BE
(Continued on page 824)
December 26, 1925
MOVING PICTURE WORLD
823
Chicago's Twin Theatres, (u/wiv) The Harris, (/n oua/) The SelwyN
Sealed hy American Seating Comf^any
Attaining leadership in any line of endeavor is largely a matter of build'
ing — constantly, surely, patiently building. Many years of building confi'
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company a recognition that must be maintained and protected. That fact
is best assurance to you of faithful service.
Jatttrrican j^rattng C(ompan]i
NEW YORK CHICAGO
640-1 19 W. 40th St. 4 E. Jackson Blvd.
BOSTON
77-A Canal St.
PHILADELPHIA
121 1-L Chestnut St.
824
MOVING PICTURE WORLD
December 26, 1925
(Continued from page 822)
RIGHT. I hold, and have always held that
the employer has the RIGHT to select any
union man he may wish to have work for
him. True there might be cases where there
would be collusion as between a manger and
a projectionist in the matter of wages, but
that does not alter the matter of right and
wrong. Moreover, handing over to union of-
ficials the right to thus place men is placing
literally tremendous power in their grasp.
Perhaps it will not be misused, but the fact
is that it very often is. Morely is, in my
opinion, perfectly right in his objection to
this particular thing, though he is not to be
in any manner blamed, mind you, for this
expression of editorial opinion, which will
probably surprise him as much as it does
some of the rest of you, when he sees it in
print.
Understand this clearly: There is nothing
in all this designed to criticise the Samuel
Goldwyn organization, which in this matter
merely follows precedent — though in my
opinion a very harmful and mistaken prece-
dent. There even is no particular criticism
of local 306, because it is but doing what all
unions, or nearly all do, when they are
powerful enough to disregard justice and
right, and have their own way.
Faraholic
Condenser
Needed
SR. LIME, Projectionist, Grand The-
atre, Bend, wants to know:
• Dear Mr. Richardson: Am confronted
with two problems, the solution for which
I do not find In the Bluebook. Have worked
out the diagram used for finding the proper
lens combination, as explained on page 199
of the Bluebook, but am unable to apply
same, as it calls for a projection lens 2 3/16
Inches free diameter, whereas my lenses are
only 1% inches free diameter. What I want
to know iF, what would be the most efficient
condenser combination for the projection
lenses we now have. The following is the
data :
One and one-half inch free diameter Snap-
lite, focal length not marked.Working dis-
tance iVs inches. Crater at its narrowest
point (what do you mean by that? — Ed.)
measures % inches. Projection distance Sa
feet. Picture 12 fee^ Current is taken
through a two-light Westinghouse motor
generator set, rated at 55 amperes at 75 volts
(got that backwards, hav'nt you? — Ed.).
The other trouble is a bad heat wave in
the picture, which utterly ruins it. The
auditorium is about 95 feet long by 33 wide.
It is heated by four steam radiators, two of
which are located against the wall about
fifteen feet from the front of the house. The
other two are about fifteen feet from the
proscenium arch. The heat seems to travel
up the walls on either side, and meet in the
center of the ceilinf?, which is only about
18 feet high. When these heat waves meet
they seem to come straight down, causing
the waving effect. The projection lenses are
located slightly above ctnt>^r. There are two
vents in the ceiling, one about the center;
the other about half way between it and
the screen. These are always open.
If your crater is y& inch at its widest
HORIZONTAL diameter (which is what I
think you must surely mean), your pro-
jection lens working distance 4^ inches and
your projection lens free diameter only V/2
inches, and you do not wish to get larger
diameter lenses, then there is no argument.
You should by all means have Cinephor con-
densers. Your dealer can supply them.
They cost considerably more than the piano
convey, but it will be money mighty well
expended. You are now working very in-
efficiently. .A.S a matter of fact I would pre-
fer Cinephor to getting larger diameter pro-
jection lenses.
As to the otlier matter — well, I guess
you've got me up a stump: Test the correct-
ness of your heated-air-nieets-and-goes-down
theory by shutting off the radiators on one
side for a while. If that stops the trouble,
then it is pretty good evidence that you
Iiave doped the thing out right, improbable
as it seems to me. Another way should be to
make a smudge (audience ABSENT of
course) beside the radiators and watch the
course of the smoke.
If you are correct in your diagnosis, then
it would seem to me the only way would be
to change the location of the radiators so
that they would not come opposite each
other. However, Big Boy, I'm NOT a venti-
lation man. Projection is plenty big enough
to absorb ALL my poor energies, and I just
let the air currents current wherever they
want to — until they interfere with projection.
Then I just make the best guess I can, and
let it go at that.
If what I have suggested don't help, 1
would suggest that you write the Stuyvesant
Company, Ventilation Engineers, Boston,
Massachusetts. Give them every bit of in-
formation at your command, and they will
advise you. They are the best in the coun-
try. There will be no cost for advice.
Post Scriptum: Gosh. I just had a bril-
liant idea. I admit it! If your meet-in-the-
middle-and-go-down theory is right, then
maybe you could stop the trouble by placing
a plank about eight or ten inches wide on the
ceiling, one edge on the ceiling, so that it
hangs down. Place it at an angle to the
radiators, so that it will guide the current
from one back and the other ahead. I should
say the angle ought to be such as will place
one end of the board ten feet behind the
radiator at that side of the room, and about
an equal distance ahead of the radiator on
the other side.
Not be very pretty ? Granted, but neither
is a picture which wiggles and waves. May-
be it's a crazy suggestion, but — maybe not.
Wind Up
Your
Projector
A CLIPPING from the "Michigan Film
Review" — whatever that may happen
o be — prints what seems to be an edi-
torial headed "Damaged Film." Several pro-
SPECIAL
ROLL
TICKETS
Tour own ipecUl Ticket,
any colon, locuretely num-
bered; etery roll Kiuranteed.
Coupon Tlckett for Prlu
drawlnct; S.OOO for $7.00.
Prompt ahlpmenti. Ca»b
with the order. Get the
mplet. ^nd diagram for Reierred
Beat Coupon Tlcketa. aerial or dated.
All tlrketa muat conform to Oovern-
ment regulation and bear eatabllahed
price of admlsilon and tax paid.
SPECIAL TICKET PRICES
Fhr* TbouMuid $3.S«
Ten Thousand COO
Fifteen Tbousand 7.00
Twenty-five Thotuand 9.00
FUty Thousand 12.50
One Hundred Thousand IS.OO
National Ticket Co. Shamokin, Pa.
jectionists of that state have sent me the
clipping. The editor (?) proceeds to say
that "many complaints are again being made
by exchange managers that exhibitors are
very careless in the projection of film."
Well, well, well. So Michigan exhibitors
have turned projectionist? Yes? No? I
really don't believe this editor has the right
dope. Oh yes, reading a bit further, the
editorial (?) (1 question the editorial be-
cause I may be in error about it being one.
—Ed.) says: "They attribute this to the fact
that exhibitors either have poor projection
equipment or careless operators."
Perhaps this means that they employ ma-
chine operators rather than projectionists,
but then, too, it may mean that the exhibi-
tors are acting as projectionists, as it says
in the first place, and employ careless men
to operate the theatre.— Gosh : I dunnol
However, I guess it is a case of machine
operators, not withstanding the first state-
ment that the exhibitors are "careless in
their projection," because the writing goes
on to say— get this; it's good: "We know
of one exchange that had six brand new
prints damaged in the past few weeks. The
edges of the film were broken, or there were
scratches right down the center. THE
OPERATOR APPARENTLY HAD HIS
MACHINE WOUND TOO TIGHT OR
ELSE LET THE FILM RUN THROUGH
WITHOUT STOPPING IT."
Well, that's quite sufficient of that I The
dumbbell who wrote that bon mot presumes
to discuss matters of which he evidently
knows about ten bushels less than just ex-
actly nothing at all. "Machine wound up too
tight!" Well, I guess that will hold even
the "machine op'rator" for a couple of min-
utes.
Whoope ! By golly I'll just have to read
you a bit more of this particular "gem" of
wisdom. Here it is : "We know that in
many of the small towns, inexperienced oper-
ators are used. They know nothing about
proper threading of the projector and they
simply don't care, inasmuch as the film
doesn't belong to them."
Huh ! "Inexperienced operators are used."
Use them like a (monkey) wrench or pair
of boxing gloves, what? And it's just awful
that they don't know anything about the
"proper threading of the projector." Under
such a horrible condition anything might
happen ! They might get the fillum in cross-
wise or some'thin ! Might even think the
projector (the writer of the article did get
one term correct — wonder how it happened)
was some sort of a needle, and try to thread
the film through the aperture into the pro-
jection lens. Really they should be more
careful out there in Michigan— and not let
untamed writers write writings concerning
things they apparently have not anything
more than the most nebulous, foggy, hazy,
l)lurred and badly mixed-up and out-of-
locus ideas of.
CLASSIFIED ADVERTISEMENTS
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Minimum charge 60c
Terms, Strictly Cash with Order
Cui'y must reach ub by Tut-sday noon to Insure
piibUratlon In that wcek'« Ixm
SITUATIONS WANTED
MUSICAL DIRECTOR, composer, arranger open
for engagement. 15 years' experience cuing pictures —
concert, prologues. Extensive and up to dale library.
Address M. V., Apartment 5-A, 2684 Broadway, New
York City.
December 26. 1925 MOVING PICTURE WORLD
Bluebook School Answers No, 407 to 411
Question No. 407 — Name the various nega-
tives and positives of an Edison 3-wire sys-
tem and explain the function of each.
The following made more or less satisfac-
tory answer to this one. G. W. Bennewitz,
Sious Falls, South Dakota ; A. L. Fell, Col-
lingswood. New Jersey, who has been play-
hookey; Rodney L. Clark, Lincoln, Maine;
C. H. Hanover, Burlington, Iowa ; F. H.
Moore, Taunton, Massachusetts; G. L. Doe,
Chicago, 111.; W. C. Budge, Springfield Gar-
dens, Long Island; T. R. Guimond, Mobile,
Alabama; Chas. S. Colby, Santa Fe, New
Mexico, and Dwite R. Truax, St. Paul, Min-
nesota.
To show how easy it is to err, I shall point
out the mistake brother Fell made. He sent
a drawing in which one generator is marked
A and the other B. Now I have no doubt
but that Fell understands the electrical action,
but his answer nevertheless errs, because he
says : "The upper wire, C, is the true positive
of dynamo A and the lower wire, E, is the
true negative of dynamo B."
This is not correct, brother Fell, though
what you really meant doubtless is : The
upper wire. A, is the positive wire of dynamo
A, and the true positive of the SYSTEM.
The lower wire, E, is the negative of dynamo
B, and the true negative of the SYSTEM.
Do you see the difference? The proof is
that if you use current by attaching the en-
tire load between upper wire C and the neu-
tral, the only current flowing will be over
wire C and the neutral, so that then wire C
is only positive to dynamo A. If you attach
exactly the same amount of load between
both outside wires and the neutral, no cur-
rent will flow over the neutral and wire C
is then the positive wire of the system.
This, as I said, I think you certainly very
well knew, but you expressed it in such a way
that your answer was incorrect.
Bennewitz makes an excellent reply, as
follows :
The various negatives and positives of an
Edison 3-wire system are as follows: one out-
side wire is the true positive, and the other
the true negative of the system, while the
other, the neutral wire is both positive and
negative. That is to say, it is negative to the
true positive of the system when used to com-
plete a circuit through the generator to
which the true positive attaches, and is posi-
tive when it and the true negative of the
system complete a circuit through the gen-
erator to which the true negative attaches.
Were we to connect electrical-encrgy-con-
suming devices across both "sides" of the
circuit that Is to say, between the true posi-
tive and neutral and the true negative and
neutral — in such manner that the load would
be perfectly balanced (a rare condition in
practice), then current would flow from the
ti-ue positive of the energy delivering device,
along the true positive to and through the
energy-consuming device or devices on that
"side" of the system, and into the neutral,
where it would flow In either direction or in
both directions, depending upon how the
energy-consuming devices might be located
with relation to those on the other side.
Thence it would pass through the energy
consuming devices on the other side and into
the true negative, which it would follow
back to the true negative pole of the energy-
delivering devices. Under this condition the
electrical-consuming devices operate In series
with each other, under double the voltage
pressure of either electrical-delivering de-
vice singly, across the two outside wires.
Under this condition (perfect load balance)
there will be no current at all flowing through
the nnutral wire between the electrical-con-
suming device located nearest the electrlc-
aelivcring devices, and the said electrical-
delivering device, and the neutral wire might
be broken at any point in that distance with-
out in any way disturbing the operation of
the system as a whole.
If, however, the load be unbalanced — more
load connected between the positive and neu-
tral than between the neutral and true nega-
tive, then there will be an amount of cur-
rent returning to one of the electrical energy
delivering devices over the neutral, or flow-
ing from one of the electrical energy deliver-
ing devices out over the neutral equal to the
amperage difference in the load. Which way
this current will flow, and whether it will be
negative or positive, depends upon whether
the greatest amount of load is on the true
positive or true negative side of the system.
Question No. 408 — Explain just why it is
that the neutral of an Edison 3-wire system
is both positive and neutral.
This question is really very fully answered
in Bennewitz' reply to the last question.
However, Brother Budge puts the matter
into a few words, thus :
Since the neutral takes the place of the
positive of one of the two generators nec-
essary to such a system, and the negative of
the other and is connected, in effect, directly
to the positive pole of one and the negative
pole of the other, it follows that It must,
upon occasion, function as positive to one
generator and negative to the other, in order
that the system itself work perfectly as one
unit.
Not so bad, Brother Budge! Not so bad.
Taken with Bennewitz' reply to question 407
it makes the thing very complete.
Question No. 409 — What advantages or dis-
advantages does an Edison 3-wire system
present?
Hanover answers well, thus :
The Edison has the advantages that (A)
there is an installation and upkeep saving
of one conductor or wire. In other words
the 3-wire system will convey exactly the
same amount of power which may be con-
veyed by two 2-wlre circuits having the same
length and size of individual wires. Put still,
another way, in a 3-wire sy.stem three No. fi
wires will convey the same horsepower that
two 2-wire circuits of number six wire will
convey, distance of transmission being equal
in both oases. fB) with the 3-wire system It
is pos.sible to use motors of two voltage, one
twice that of the other. This has particular
advantage when circuits are used for both light
and power, since while incandescent lamps
of comparatively low voltage are more eco-
nomical than are those of higher voltage,
motors of relatively high voltage, on the
other hand, are more economical In operation
than are those of lower voltage. (C) still
another advantage, where alternating current
is used, lies in the fact that whereas one
transformer will serve a 3-wire system of
given capacity, for two 2-wlre circuits of
equal capacity, two separate transformers
would be necessary. Also there is a saving
in switches, fuse blocks and fuses as be-
tween the 3-wire and two 2-wire circuits of
equal capacity.
Excellent, friend Hanover. Excellent,
though perhaps some other minor point might
have been dug up in favor of the 3-wire, such
as saving in conduit, still the reply is as I
have said, excellent.
Question No. 410 — Explain what is meant
by a "balanced load" on a 3-wire system, and
tell us how you would test for load bal-
lance.
Fell answers this one quite fully, as fol-
lows :
Tn a 3-wire system the load is said to be
balanced when the lamps, motors or other
current consuming devices connected between
the true positive and the neutral, and the
neutral and true negative, consume exactly
the same amount of power. Under this con-
dition all power consuming devices operate
in series, and no current at all flows over the
neutral between the generator and the first
power consuming device attached to It. Under
this condition the neutral fuse at the power
house, or at the fuse block controlling the
balanced circuit, might bo removed without
In any way affecting its operation.
It is always possible to ascertain exactly
how much the load Is unbalanced by connect-
ing an ammeter into the neutral ahead of all
the load.
Doe suggests a practical test. He suggests
the connection of an ammeter and adds :
Tt is not, however, always practicable for
the projectionist, especially In the smaller
towns, to connect an ammeter In for test, sim-
ply because there is either none at all, or
none of sufllcient capacity available.
Under this condition I would suggest: Con-
nect a test lamp across each side, close to the
main fuse block, and lay them side by side
where you can watch them. Then, being all
ready to clap the fuse back If there Is too
much unbalance, flremove the neutral fuse.
If there is no visible difference in the burn-
ing of the two lamps, you may then (If you
can get hold of such fuse wire — It was plenti-
ful enough years ago, but will perhaps not
be so easy to get now) lay a one-ampere
fuse wire across the neutral fuse contacts,
holding it with a pair of pliers, but NOT look-
ing at it, since if It blows while you look at
it your eyes will suffer. If it does not blow
after a few seconds you may be assured that
the system is balanced within an ampere and
a half. If It blows the intant it touches,
try several of the one-ampere wires twisted
together, increasing or decreasing until you
find what capacity fuse blows, and that is
pretty close to the unbalanced load.
I have myself done this when minus an am-
meter and wanting to know the approximate
i!ondltion as to balanced load. If you do It
carefully you can get away with it, BUT It
is not a stunt for one who works carelessly;
.also If the unbalance Is heavy, you must
NOT leave the neutral open more than the
fraction of a second.
Question No. 411 — Explain the effect, un-
der various possible conditions, of an un-
balanced load on an Edison 3-wire system.
Colby says :
There are several possible effects from an
unbalanced load on an Edison 3-wlre system.
First, more load Is carried by one generator
than the other, which may be bad If there Is
just sufficient load to work both generators
up to their full normal capacity, or If the
unbalance is such that, regardless of that,
one generator is overloaded.
Secondly, unbalance of load has a tendency
to cause one of the outside wire fuses to blow
before the others, because It is carrying the
heaviest load of them all. Also It may cause
the overloading of that fuse, while the others
carry current below their normal capacity.
Thirdly, it operates to give one side better
protection against grounds, since one fuse
carries more load than the others, hence will
blow more quickly with additional load.
Fourthly, unbalance has, however, the
more serious effect that in case of the blowlngr
of the neutral fuse the lamps and motors on
one side will be overloaded, perhaps to an
extent which will do serious damage to
motors, or burn out Incandescent lamps al-
most instantly. It therefore follows that a
well-balanced load is always desirable.
Werry good. Brother Santa Fe, werry good.
And now here is an argument Brother Ben-
cwitz puts up concerning my statement
(Page 498, Dec 5 issue) that he was full of
prunes on his fusc-the-projcction-rooni-main-
switch-on-thc-livc-sidc argument, or words
to that effect. And his argument should be
good because it is written on Sioux Falls Y.
M. C. A. stationery. He says:
Am taking adv.antage of the "maybe" In
your discussion of my answer to question
30.5, Dec. a issue. It takes more than that to
squelch So. Dakota. Assviming the switch
be so placed that when It Is open the fuses
are dead, granting this to give ample protec-
tion against short circuits on the projection
room side of the switch, suppose that we
<lrop (accident) something across the switch
blades, and thus cause a short. Remembering:
the fuses are on the dead side of the switch,
certainly a fuse down on the main board
or elsewhere, will let go, means the show
Htopped until the trouble can be remedied,
which may require several minutes. True,
with the fuses on the line side of the switch
tlifre still is the possibility of shorting across
the fuse contacts, but we have nevertheless
reduced the probability to a minimum.
■826
MOVING PICTURE WORLD
December 26, 192
This is Our Frank Opinion
Since we manufacture both incandescent and arc light equipment it is natural
that many exhibitors come to us for an unbiased opinion. of the relative merits of
each method of projection.
The chief advantages of
Incandescent Lamp Projec-
tion are :
1. Lower consumption
of current.
2. Steadier pictures.
3. Better operating con-
ditions.
The Incandescent Lamp can be oper-
ated efficiently on from 25% to 75%
less current than is required for arc
lights. But it does not generally give as
good screen results as high-powered arc
lights in theatres having a throw ex-
ceeding 120 ft. or picture width exceed-
ing 16 ft.
The light source in Incandescent
Lamp Projection is fixed and steady
and screen flicker is thereby eliminated.
As there are no fumes, dust or ex-
cessive heat emitted from an Incandes-
cent Lamp, operating conditions are
much improved. But as the following
letter points out, it is the type of equip-
Simplex Division,
International Projti t' r i m i.
3\7 East 34th St..
New York.
Please send me
□ Free booklets on Incandi sci nt
Lamp Projection.
□ Complete description of th<-
Simplex Incandescent Unit
Name
Theatre
Address
MAIL THIS COUPON
ment used that largely determines the
success of Incandescent Lamp Projec-
tion.
DE LUXE THEATRE
HUTCHINSON, KANSAS
Mr. \V. E. Green, June 20, 1925.
The Precision Machine Co.,
317 East 34th Street, New York, N. Y.
Dear Mr. Green :
I have now used your Simplex incandescent equipment
almost a year and it is a pleasure to report that the re-
sults have been very satisfactory. The saving accom-
plished in lessened electric light bills is a Godsend to
exhibitors and is available and applicable to over seventy-
five per cent of the theatres. I displaced a 75 ampere
arc on a throw of 118 feet and a picture 12 by 16 feet.
On four different occasions in the last five years we
tried Mazda in this theatre without satisfactory results
until at last we tried your improved type with . a special
Mazda screen. We were naturally dubious but the results
were astounding. Let no one tell you that his house can-
not use Mazda without a trial.
Yours very truly.
(Signed) W. D. FULTON
For full information on Incandescent
Lamp Projection and complete descrip-
tion of the Simplex Unit just mail the
attached coupon.
MOVING PICTURE WORLD
VOLUME 77— NOVEMBER AND DECEMBER, 1925
Index to Photoplays
Accompanying list includes, in addition to pictures announced for release during November and December all productions on which
reviews were published during this period, the date of issue containing this information being also shown. Where such reference is omitted,
information will probably appear in next volume.
Serials are . indexed under general title. Unless otherwise specified, all subjects listed are five-reel dramas.
Great' care has been used to make this information as accurate as possible. If any errors are detected, we would appreciate having our
attention called to them, so that our card index may be corrected.
If ir.formation is desired regarding any picture, either previously released or forthcoming, which is not included in this list, we will be
pleased to furnish same on request.
A
After Marriage, (4,960 feet) (Margaret Liv-
ingston) (Directed by Norman Dawn)
(Madoc Sales Corp.)- (Review — November
21).
All Around Frying Pan (5,519 feet) (Fred
Thomson) (Directed by David Kirkland)
(Film Booking Offices) (Review — No-
vember 28).
Amundsen Polar Flight, The (2,683 feet)
(Pathe) (Review — November 14).
Ancient Highway, The (7,506 feet) (Based or.
novel by James Oliver Curwood) (Jack
Holt) (Directed by Irwin Willat) (Para-
mount) (Review — November 21).
Ariaona Sw&ep-stakes, The (5,418 feet) (Hoot
Gibson) (Directed by Clifford Smith)
(Universal) (Review — November 21).
B
Bachelors' Babies (2 reels) (Educational-
Juvenile Comedy) (Review — December
12).
Beautiful City, The (6,466 feet) (Richard
Barthelmess and Dorothy Gish) (Di-
rected by Kenneth Webb) (First Na-
tional) (Review — November 14).
Best Bad Man, The (4,893 feet) (Based on
novel by Max Brand) (Tom Mix) (Di-
rected by J. G. Blystone) (Fox) (Review
— -December 12).
Best People, The (5,700 feet) (From the plaj
by David Gray and Avery Hopwoou)
(Directed by Sidney Olcott) (Paramount)
(Review — November 7).
Beware of Your Relatives (1 reel) (Neely
Edwards) (Universal-Blue Bird Comedy)
(Review — November 14).
Broadway Lady, A (5,500 feet) (Evelyn
Brent) (Directed by Wesley Ruggles)
(F. B. O.) (Review — December 19).
Breaking Loose (2 reels) (Ben Corbett and
Pee Wee Holmes) (Universal-Mustang
Comedy) (Review — December 12).
Big Parade, -The (12,550 feet) (John Gilbert)
(Directed by King Vidor) (Metro-Gold-
wyn-Mayer) (Review — -December 5).
Bobbed Hair (7,817 feet) (Based on novel by
Twenty Popular Authors) (Marie Pre-
vost) (Directed by Alan Crosland) (War-
ner Brothers) (Review— I^ovember 14).
.Bonehead Age, The (1 reel) (Pathe-Aesop
-Fable Cartoon) (Review — December 5).
Bright Lights (6,260 fee*,) (Based on maga-
zine story "A Little ,Bit of Broadway,"
by Richard ConnelJ) (Charles Ray) (Di-
rected by Robert Z. Leonard) (Metro-
Goldwy-n-Mayer) ■ (Review — • NovemT)er
28).
Bust«r's Nightmare (2 reels) (Arthur Trim-
ble and Pete, the Dog) (Universal-Cent-
ury Comedy) (Buster Brown Series) (Re-
view— December 26).
-1- ■■ *^
Captain Suds (2 reels) (Eddie Gordon; (Uni-
versal-Century Comedy) (Review — De-
. cember 26).
Cheap Skates (2 reels) (Lige Conley) (Edu-
cational-Mermaid Comedy) (Review — De-
cember 12).
Clash of the Wolves, The (6,478 feet) (Rin-
Tin-Tin) (Directed by Noel Smith) (War-
ner Brothers) (Review — November 28).
Classified (6.927 feet) (Based on novel by
Edner Ferber) (Corinne Griffith) (Di-
rected by Al Santell) (First Nationaij
(Review — November 14).
Cleaning Up (2 reels) (Johnny Arthur) (Edu-
cational Comedy) (Review — November
14).
Clothes Make The Pirate (8,000 feet) (Leoti
Errol) (Based on story by Holman Day)
( Directe d by Maurice Tourneur) (First
National) (Review- — December 12).
Cobra (6,895 feet) (Rudolph Valentino)
(Based on play by Martin Brown) (Di-
rected by Joseph Henaberry) (Para-
mount) (Review — December 19).
Compromise (6,789 feet) (Based on novel by
Jay Gelzer) (Irene Rich) (Directed by
Alan Crosland) (Warner Brothers) (Re-
view— November 7).
Constant Simp. The (2 reels) (Alberta
Vaughn) (F.B.O.— "Adventures of Mazie"
Series) (Review — November 14).
Control Yourself (2 reels) (Sid Smith) (Fox
Imperial Comedy) Review — November 28).
Cupid A La Carte (2 reels) (Based on story
by O. Henry) (Fox-Comedy Drama) (Re-
view— December 26).
D
Day's Outing, A (1 reel) (Pathe Cartoon "Ae-
sop's Fables") (Review — November 28).
Desert Price, The (5,709 feet) (Buck Jones)
(Based on novel by William McLeod
Raines) (Directed by W. S. Van Dyke)
. (Fox) (Review — December 19).
... ^ E - .
Eagle, The (6,756 feet) (Based on novel "Du-
brovsky" by Alexander Pushkin) (Ru-
dolph Valentino) (Directed by Clarence
Brown) (United Artists) (Review — No-
vember 21).
East Lynne (8,975 feet) (Based on play by
Mrs. Henry Wood) (Edmund Lowe) (Di-
rected by Emmett Flynn) (Fox) (Review
- — November 7).
East Are West (1 reel) (Educational-Felix,
the Cat Cartoon) (Review — November 21).
Eighteen Carat (2 reels) (Edna Marian) (Uni-
versal-Century Comedy) (Review — De-
cember 5).
English Channel Swim, The (1 reel) (Pathe-
Aesop Fable Cartoon) (Review — Decem-
ber 19).
Failure (2 reelg!),. "(Fox Comedy Drama) (Story
by O. Henry^ (-Review — November 21).
FaJnt Heart. The, (1 reel) (Charles Puffy)
(Universal Comedy) (Review — November
28).
Fair But Foolish (2 reels) (Jimmle Adams)
(Educational-CThristie Copiedy) (Review —
November 21).
Felix, the Cat at the Rainbow's End (1 reel)
(Educational Cartoon) (Review — Decem-
ber 26).
Felix, the Cat in the Cold Rush (1 reel) (Edu-
cational Cartoon) (Review — November 7).
Felix, the Cat Tries the Trades (1 reel) (Edu-
cational-Cartoon) (Review — December b).
Fighting Dude, The (2 reels) (Lupino Lane)
(Educational Comedy) (Review — Decem-
ber 5).
Fins and Feathers (1 reel) (Pathe-Sportlight)
Review — December 26).
Flaming Flappers (2 reels) (Glenn Tryon)
(Pathe-Hal Roach Comedy) (Review — De-
cember 26).
Firo Away (2 reels ) (Al St. John) (Educa-
tional-Mermaid Comedy) (Review — No-
vember 7).
Flying Fool, The (2 reels) (Sid Smith) (Wil-
liam Fox-Imperlal Comedy) (Review —
December 26),
Framed (2 reels) (Lloyd Hamilton) (Educa-
tional-Comedy) (Review — November 28).
Friend of All the World (1 reel) (Red Seal-
Bray Christmas Fantasy) (Review — De-
cember 26).
From Rags to Britches (2 reels) (Pathe-
Mack Sennett Comedy) (Review — De-
cember 12).
G
Gill-den of Gethseiuane, Tlie (1 reel) (Pathe
Scenic) (Review — November 28).
Go West (6,256 feet) (Buster Keaton) (Di-
rected by Buster Keaton) (Metro-Gold-
wyn-Mayer) (Review — November 7).
Colden Cocoon, The (7-200 feet) (Helene
Chadwick and Huntley Gordon) (Based
on the novel by Ruth Cross) (Directed
by Millard Webb) (Warner Brothers)
(Review- — December 26).
Great Open Spaces (1 reel) (Pathe- Aesop's
Fable Cartoon) (Review — November 21).
Green Archer (10 Episodes) (Alleen Ray and
Walter Miller) (Pathe-Serial) (Review-
December 5).
H
Haunted House, The (1 reel) (Pathe-Aesop's
Fable Cartoon) (Review — December 12).
Happy Go Lucky (1 reel) (Neely Edwards)
(Universal (3omedy) (Review — Decem-
ber 5).
His Own Lawyer (2 reels) (Married Life of
Helen and Warren Series) (William Fox-
Comedy) (Review — December 26).
His People (8,943 feet) (Universal) (Review
— November 14 under title of Proud
Heart).
His Wooden Wedding (2 reels)- (Charl-ey
Chase) (Pathe-Hal Roach Comedy) (Re-
view— December 19).
Hogan s Alley (6,310 feet) (Monte Blue) (Di-
rected by Roy Del Ruth) (Warner
Brotners) (Review — December 5).
Hold Everything (1 reel) (Eddie Borden)
Pathe-Hal Roach Comedy) (Review —
December 5).
Holland (1 reel) (Post-Scenic) (Review; —
November 7).
Honeymoon Hotel (1 reel) (Neely Edwards)
(Universal-Blue Bird Comedy) (Review
— December 26). ■
Honor System (1 reel) (Pathe-Aesop's Fable
Cartoon) (Review — November 7).
Hot Doggie (2 reels) (Walter Hiers) (Educa-
tional-Christie Comedy) (Review — No-
vember 14).
Hot Feet- (1 reel) (EdUcatlonal-Cameo
Comedy) (Review — November 14). :'
Hotsy Totsy (2 reels) (Alice Day) (Pathe-
Mack Sennett Comedy) (Review — De-
cember 26) ' > t.i.
How the Camel Got Its Hump (1 reel) (F. B.
O.-Bray Cartoon) (Review — November
28).
I
Irish Luck (7,008 feet) (Based on milgazlne
story "An Imperfect Imposter," by Nor-
man Venner) (Thomas Melghan)' (Df-
rected by Victor Heerman) (Paramount)
(Review — December 6).
Iron Trail Around the World (789 ffeet) (Fox-
Vari'etles) (Review— Dorember 26).
J
Joanna (7.900 feet) (Dorothy Marshall
and Jack Mulhall) (Based on news-
paper serial by H. L. Gates) (Directed by
Edwin Carewe) (First National) ' (Re-
view— December 26).
K
Kick Me Again (1 reel) (Charles Puffy)
(Unlvorsal-Comedy) (Review — Novem-
ber 7).
King on Main Street, The (6,224 feet) (Based
on play "The King" by G. A. de Callla-
vet, Robert de Flcrs and Samuel Arene)
(Atlolphe Menjou) (Directed by Monte
Bell) (Paramount) (Review — November
7).
Ko Ko in Toyland (1 reel) (Out of Inkwell-
Christmas Cartoon) (Red Seal) (Review —
December 19).
828
MOVING PICTURE WORLD
December 26, 1925
L.
Lady Windermeies Pan (7,816 feet) (Based
on play by Oscar Wilde) (Ronald Cole-
man, Irene Uich. Bert Lytell and May
MeAvoy) (Directed by Ernest tubitscli)
(Warner Brothers) (Review — December
12).
Laughing Ladies (2 reels) (Pathe-Hal Roach
Comedy) (Review — November 28).
Leopard's Spots, The (1 reel) (F. B. O.-Bray
Cartoon) (Review — December 26).
Let's Go Fishing (1 reel) (Cranfield & Clark
Scenic) (Review — November 7).
Lights of Old Broadway (6,437 feet) (Based
on play ''Merry Wives of Gotham," by
Lawrence Eyre) (Marlon Davies) (Di-
rected by Kenneth Webb) (Metro-Gold-
wyn-Mayer) (Review — November 14).
Lord Jim (0.702 feet) (From the novel by
Joseph Conrad) (Percy Marmont) (Di-
rected by Victor Fleming) (Paramount)
(Review — November 28).
Lovo My Dog (1 reel) (Arthur Lake) (Uni-
versal-Comedy) (Review — ^December 26).
M
Magic Hour. The (1 reel) (Red Seal-Gem-
Toy Fantasy) (Review — December 26).
Magical Movies (1 reel) (Educational
"Dodge Podge") (Review — November
28).
Marionettes (1,200 feet) (Educational-Color
Fantasy) (Review — December 5).
Masked Bride, The (5,699 feet) (Mae Murray)
Directed by Christy Cabanne) (Metro-
Goldwyn-Mayer) (Review — December
12).
Mazies Won't Tell (2 reels) (Alberta Vaughn)
(P.B.O. "Adventures of Mazie" Series)
Review — November 14).
Midnight Limited, The (5,855 feet)
Gaston Glass and Wanda Hawley) (Di-
rected by Oscar Apfel) (Rayart Pictures
Corp.) (Review — December 26).
Morals for Men (6,500 feet) (Based on story,
"The Love Serum." by Gouverneur
Morris) (Conway Tearle and Agnes
Ayres) (Directed by Bernle Hyman) (Tif-
fany Productions) (Review — Derember
5).
More Mice Than Brains (1 reel) (Pathe-Ae-
sop's Fable Cartoon) (Review— November
21).
IV
Now Brooms (5,443 feet) (From play by
Prank Craven) (Bessie Love) (Directed
by William DeMllle) (Paramount) (Re-
view— November 14).
New Commandment, The (From Col. Fred-
erick Palmer's novel, "Invisible Wounds")
Blanche Sweet) (Directed by Howard
HIggins) (First National) (Review —
November 7).
Noah and His Troubles (1 reel) (Pathe-Ae-
sop's Fable Cartoon) (Review-:— Decem-
ber 26).
No Man's lAvr (4,042 feet) (Bob Cluster)
(Directed by Del Andrews) (Film
Booking Offices) (Re>1ew — November
21).
O
Oh Buster (2 reels) (Arthur Trimble and
Pete, the dog) (Universal Century
Comedy) (Review — November 7).
On Edge (2 reels) (Lige Conley) (Educa-
tional-Mermaid Comedy) (Review — No-
vember 21).
Old Clothes (5,915 feet) (Jackie Coogan)
Directed by Eddie Cllne) (Metro-Gold-
wyn-Mayer) (Review — November 21).
One Man Ranch (4,400 feet) (Based on mag-
azine story by George C. Jenks) (Pete
Morrison) (Directed by Joseph Franz)
(Universal) (Review — December 12).
One of the Bravest (5,679 feet) (Ralph
Lewis and Edward Hearn) (Directed
by Frank O'Connor) (Gotham Produc-
tions) (Review — November 28).
One Wild Ride (2 reels) ("Our Gang")
(Pathe-Hal Roach Comedy) (Review —
December 5).
Only Thing, The (5,824 feet) (Eleanor
Boardman and Conrad Nagel) (Directed
by Jack Conway) (Metro - Goldwyn-
Mayer) (Review— December 5).
On the Links (2 reels) (F. B. O. Standard
Cinema Comedy) (Review — December
5).
Or What Have You (2 reels) (Alberta
Vaughn) (P. B. O. — "Adventures of
Mazle'' Series) (Review — November 14).
P
Papa. Be (?ood (2 reels) (Glenn Tryon)
(Pathe-Hal Roach Comedy) (Re-view —
November 21).
Parisian Night. A (2 reels) (Earl Foxe)
(Pox-Van Bibber Comedies) (Review —
December 26).
Pathe Review No. 46 (1 reel) (Pathe- Mag-
azine) (Review — November 21).
I'athe Review No. 47 (1 reel) (Pathe Mag-
azine) (Review— November 21).
I'athe Review No. 48 (1 reel) (Pathe Mag-
azine) (Review — November 28).
Pathe Review No. 49 (1 reel) (Pathe Mag-
azine) (Review — December 6).
Pathe Review No. 50 (1 reel) (Pathe-Mag-
azine) (Review — December 12).
Pathe Review No. 51 (1 reel) (Pathe-Mag-
azine) (Review — December 19).
Pathe Review No. 52 (1 reel) (Pathe-Mag-
azine) (Review — December 26).
Peaceful Riot, A (2 reels) (Slim Suramer-
vilie) (F. B. O.-Blue Ribbon Comedy)
Review — December 26).
I'eilect Clown. The (5,700 feet) (Larry
Semon) (Directed by Fred Newmayer)
K'hadwitk Pictures Corp.) (Review —
December 26).
Peacemakers, The (2 reels) (Married Life of
Helen and Warren Series) (Fox-Comedy)
Review — November 7).
I'eep into Siam (1 reel) (Service-Scenic) (Re-
view— December 2fi).
I'ike's rique (2 reels) (Alberta Vaughn)
F. B. O. — "Adventures of Mazle Series)
(Review — December 26).
Proud Heart, The (8,943 feet) (Rudolpi.
.Schildkraut) (Directed by Edward Slo-
man) (Universal Pict. Corp.) (Review —
November 14).
R
Range Law, The (2 reels) (Edmund Cobb)
(Universal-Mustang Western) (Review —
November 28).
Red Hot Tires (6,660 feet) (Monte Blue and
Patsy Ruth Miller) (Directed by Erie C.
Kenton) (Warner Brothers) (Review —
November 7).
River Nile, The (1 reel) (Fox Varieties) (Re-
view— November 28).
Road to Yesterday, The (9,980 feet) (From
the play by E. J. Sutherland and Beulah
Marie Dix) (Directed by Cecil DeMllle)
(Producers Distributing Corp.) (Review
— December 12).
Rose of the World (7,506 feet) (Based on
novel by Kathleen N'orris) (Patsy Ruth
Miller) (Directed by Harry Beaumont)
(Warner Brothera) (Review — November
21).
Rustlers From Boulder Canyon (2 reels) (Ed-
mund Cobb) (Universal-Mustang Wast-
ern) (Review — November 7).
S
Sally, Irene and Mary (5,564 feet) (Based on
stage play) (Constance Bennett, Joan
Crawford and Sally O'Neill) (Directed by
Edmund Goulding) (Metro-Goldwyn -
Mayer) (Review — December 19).
Santa Glaus (2 reels) (Kleinschmldt-Arctic
Fantasy) (Review — ^December 5).
Scandal Hunters. The (2 reels) (Al Alt) (Uni-
versal-Century Comedy) (Review — No-
vember 28).
Scarlet Saint, The (6,880 feet) (Based on
story "The Lady Who Played Fldele" by
Gerald Beaumont) (Mary Astor) (Di-
rected by George Archalnbaud) (First
National) (Review — November 21).
Scarlet Streak, The (Jack Daugherty and
Lola Todd) (Universal-Serial) (Review —
November 21).
Srrappln' Kid, The (4,664 feet) (Art Acord)
(Directed by Clifford Smith) (Universal)
Review — December 5).
Seven Keys to Baldpate (6,648 feet) (Based
on play by Earl Derr Biggers) (Douglas
McLean) (Directed l>y Fred Newmeyer)
(Paramount) (Review — November 14).
f?even Sinners (6,927 feet) (Marie Prevost
and Olive Brook) (Directed by Louts
Mlle.stone) (Warner Brothers) (Review
— December 19).
Should Sailors Marry? (2 reels) (Clyde Cook)
(Pathc-Comedy) (Review — November
7).
Simon The Jester (6,168 feet) (Based on
novel by William J. Locke) (Eugene
O'Brien) (Directed by George Melford)
(Producers Distributing Corp.) (Review
— November 28).
Skinner's Dres.s Suit (6.887 feet) (Reginald
Denny) (t>ased on novel l>v Henrv Irving
Dodge) (Directed by William A Selter)
(T'niversal- Jewel) (Review — December
26).
Slow Down (1 reel) (Cliff Bowes) (Educa-
tional Cameo Comedy) (Review — Novem-
ber 28).
Soapsuds Lady. The (2 reels) (Pathe-Mack
Sennett Comedy) (Review — November
21).
So's Your Old Man (2 reels) (Albert Vaughn)
(F. B. O. — "Adventures of Mazle" Series)
Review — November 21).
Some Punkins (about 6,500 feet) (Charles
Ray) (Directed by Jerome Storm) (Chad-
wick Pictures Corp.) (Review — December
29).
Speedy Marriage, A (2 reels) (Wanda Wiley)
(Universal-Century Comedy) (Review —
November 14).
Splendid Road, The (7,646 feet) (Anna Q.
Nllsson. Robert Frazer and Lionel Barry-
more) (Based on story by Vlngle B.
Roe) (Directed by Frank Lloyd) (FIrsC
National) (Review — December 19). ■
Stage Struck (6,691 feet) (Gloria Swanson)
(Directed by Alan Dawn) (Paramount)
(Review — November 28).
starvation Blues (2 reels) (Clyde Cook)
I'athe-Comedy ) (Review — December 12).
Stella Dallas (10,157 feet) (Based on novel
by Olive Higglns Prouty) (Belle Bennett
and Ronald Coleman) (Directed by
Henry King) (United Artists) (Review —
November 28).
Sweet and Pretty (1 reel) (Cliff Bowes) (Ed-
ucational-Cameo Comedy) (Review —
November 7).
T
Take Your Time (2 reels) (Ralph Graves)
Pathe-Mack Sennett Comedy) (Review —
November 21).
Tea For Toomey (2 reels) (Alberta Vaughn)
(F. B. O. — "Adventures of Mazie" Series)-
(Review — December 26).
Thou Shalt Not Pass (1 reel) (Short subject
Mutt and Jeff Cartoon) (Review — Decem-
ber 12).
Time. The Comedian (4,757 feet) (Lew
Cody and Mae Busch) (Based on novel
by Kate Jordan) (-Directed by Robert Z.
Leonard) (Metro-Goldwyn-Mayer) (Re-
view— December 26).
Tol'able Romeo (1 reel) (Katherlne Grant)
(Pathe-Hal Roach Comedy) (Review —
December 26).
Top Hand, The (2 reels) (Edmund Cobb)
(Universal-Mustang Western) (Review
— December 19).
Triple Action (4,800 feet) (Pete Morrison)
(Directed ,by Tom Gibson) (Universal
Pictures Corp.) (Review — November 7).
Two Many Bucks (2 reels) (Ben Corbett and
Pee Wee Holmes) (Universal Comedy)
(Review — November 14).
r
Uneasy Three, The (2 reels) (Charley Chase)
Pathe-Hal Roach Comedy) (Review —
November 21).
Unguarded Hour. The (6,613 feet) (Milton
Sills) (Directed by Lambert Hlllyer)
First National) (Review — December 6).
W
Wattes For Wives (6,600 feet) (Based on play
by Guy Bolton) (Jacqueline Logan) (Di-
rected by Frank Borzage) (Fox) (Re-
view— December 5).
Walloping Wonders (1 reel) (Pathe Sport-
light) (Review — November 28).
Wall Street Whiz, The (5,452 feet) (Dick
Talmadge) (Directed by Jack Nelson)
Film Booking Ofices) (Review — Novem-
ber 7).
Weak But Willing (2 reels) (Walter HIers)
Educational-Christie Comedy) (Review —
December 19).
We Moderns (6.609 feet) (Based on play br
Israel Zangwill) (Colleen Moore) (Di-
rected by John Francis Dillon) (Vnrsi
National) (Review — December 12).
What Happened to Jones (6,700 feet) (Regin-
ald Denny) (Based on play by George
Broadhurst) (Directed by William A.
Selter) (Universal-Jewel) (Review — De-
cember 19).
What's Up (1 reel) (Educational Cameo
Comedy) (Review — December 12).
When The Door Opened (6.515 feet) (Ba»ed on
novel by James Oliver Curwood) (Jacque-
line Log.-in and Walter McGrail) (Directed
by Reginald Barker) (Fox) (Review —
November 28).
Window Dummy, The (2 reels) (Ralph
Graves) (Pathe-Mack Sennett Comedy)
Review — ^December 12).
Woman of The World, A (6,353 feet) (Pola
Negri) (Based on novel by Carl Van
Vechfen) (Directed by Malcolm St. Clair)
(Paramount) (Review — December 26).
Wooden Shoes (1 reel) (Cranfleld and
Clark-Soenic) (Review — December 12).
Wyoming Wildcat, The (5,156 feet) (Tom
Tyler) (Directed by Bob DeLacey) (Film
Booking Offices) (December 5).
Y
Yes. Yes Barbette (2 reels) (Bobby Vernon)
(Educational-Christie Comedy) Review
— Pecember 26).
December 26, 1925
MOVING PICTURE WORLD
829
You know in advance
Pictures printed on Eastman Positive
Film carry the photographic quality of
the negative through to the screen.
It takes but a moment to check up
—a glance in the margin tells the story.
When you see the black-lettered identi-
fication "Eastman" "Kodak" you know in
advance that the picture will screen with
the brilliancy your audiences expect.
EASTMAN KODAK COMPANY
ROCHESTER, NEW YORK
830
MOVING PICTURE WORLD
December 26, 192^
Be Your Own Santa Clans
In Your Own Theatre
THIS is the time of the year for you, Mr.
Exhibitor, to take inventory of your
theatre and begin buying presents for the
motion picture temple that is yours.
DUPLEX PRODUCTS, here illustrated,
will fill your every want for your projec-
tion room. These products will help you in
your campaign to Protect-the-Print.
YOU can buy "DUPLEX QUALITY"
for the price of ordinary equipment and
you will be buying the best on the market.
LET us equip your projection room with
the DUPLEX SPECIAL, which con-
sists of an 8 oz. Bottle of Film Cement, Reel
Holder, Reel Rewinder, Measuring Machine
and Splicing Block — $62.50 worth of Quality
Equipment for $41.50, and you can start the
New Year with the just belief that you have
the best equipment that money can buy.
DUPLEX MOTION PICTURE
INDUSTRIES, INC.
Long Island City, New York
Duplex Motion Picture Industries, Inc.,
Long Island City, New York.
I am interested in the "Protect-the-Print" Campaign. Send me
the Duplex Special.
Name
Theatre
Address
City . . .
w
State
if only part of the
DUPLEX SPECIAL
is wanted — check below
.8 oz. Bottle Film Cement.
Reel Holder
.Measuring Machine
.Splicing Block
.Reel Rewinder
□
□
□
□
□
MOVING PICTURE WORLD
After Eleven Years*
Practical and Comparative Tests
IN THE REGENT, PATERSON, N. J., THE BRANFORD
AND OTHER NOTABLE FABIAN THEATRES
JACOB FABIAN
An Exhibitor of National Prominence
HAS INSTALLED
POWER'S
PROJECTORS
IN
THE FABIAN
PATERSON, N.J.
Newest, Largest and Finest FABIAN Theatre
INTERNATIONAL PROJECTOR CORPORATION
Power's Division
90 GOLD STREET NEW YORK, N. Y.
GREEN
ARCHER
w,.„ AUene Ray...Valter Miller
As great a mystery as any Sherlock Holmes ever f
had to solve. j
A heartless, cruel, criminal millionaire brings a /
castle from England, stone by stone, and erects it
on the Hudson.
Does he also import the ghost of the- ancient
archer who haunted the historic structure in
England? How else can be explained the myste-
rious figure which stalks the corridors at night,
a deadly menace to the oppressor? i
Is the charming girl who lives near by, the Green '
Archer? Is it her father? Is it her father's friendt-
Is it the handsome captain of the state troopers L
who is in love with the girl?
As a feature it would be great. As a serial it is ,
a sensational, surprising triumph. / \
Directed by Spencer Bennet
Scenario by Frank Leon Smith
From the book by Edgar Wallace
Pafh^serial
■itaL