Strategy

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1mo
Start here! This is how we start our content strategy for our clients! ⁠⠀ ⁠⠀ If we're being totally honest, there's a little more to it than this, but we only have 30 seconds of your attention AND we can't share all of our magic! Not until you hire us, anyways. 😉⁠⠀ ⁠⠀ Did you find this helpful?! Do you plan content the same way?! Comment below ⬇️ .⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ #contentstrategy #contentideas #instagramstrategy #instagramtips #socialmediamanager #socialmediaagency #socialmedia101 #smallb...
Start here! This is how we start our content strategy for our clients! ⁠⠀ ⁠⠀ If we're being totally honest, there's a little more to it than this, but we only have 30 seconds of your attention AND we can't share all of our magic! Not until you hire us, anyways. 😉⁠⠀ ⁠⠀ Did you find this helpful?! Do you plan content the same way?! Comment below ⬇️ .⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ .⁠⠀ #contentstrategy #contentideas #instagramstrategy #instagramtips #socialmediamanager #socialmediaagency #socialmedia101 #smallb...
Brand Archetype Profile - The Ruler (+ free guide)
Grab the free mini-workbook. It will guide you through a step-by-step process to develop a compelling brand persona. The goal is to make connecting with your ideal customer simpler and more authentic via the power of strong branding. Here's what you'll create: brand values, brand pillars, brand personality, brand archetype/s, tone of voice. Perfect for small business owners! Brand archetypes help define your brand's personality and connect it to human behavioral patterns we all recognize. In simpler terms, these archetypes are based on extensive research on how humans relate to brands and can guide you in humanizing your brand to strengthen your connection with your audience. Psychiatrist Carl Jung initially introduced these archetypes.
Brand Positioning Statement
Example of how this could sound like for Hello Fresh: For busy families, HelloFresh is a meal kit delivery service that provides fresh, pre-portioned ingredients and easy-to-follow recipes, making home cooking simple and enjoyable, unlike traditional shopping so that families can enjoy delicious meals together without the stress of meal planning. #BrandPositioningStatement #Template
Alex M H Smith on LinkedIn: This will not make your strategy great. But what it will do, is stop a… | 58 comments
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