Shop Rouge Pur Couture Satin Lipstick online at Bloomingdales.com. WHAT IT IS:Dress your lips in Yves Saint Laurent. Introducing Rouge Pur Couture, a new generation of emblematic colors--red, fuchsia and orange--in a collection of vivacious lipsticks. WHAT IT DOES: This luminous, satin texture is presented in a modern golden case, designed by YSL Couture Creative Director Stefano Pilati, for the ultimate in luxury and style. Hydrospheres and natural extracts provide all-day comfort and hydration. For women who speak YSL.