White House Custom Colour
Supported lab
Built with sports photographers, for everything after the shutter
Sell and fulfill photography
on your terms.
Parents order online. Orders match to athletes. Prints ship from the lab — without the manual work in between.
Batch Relay replaces
order envelopes, paper price sheets, roster spreadsheets, manual package matching, hand cropping, lab spec emails, ROES-style ordering
The problem
The work piles up after the shutter.
Orders, rosters, packages, payments, and lab specs live in separate systems. Batch Relay connects them into one path.
Paper orders create duplicate entry before production can begin.
Capture the order once, then carry it into every next step.
Names, teams, and jersey numbers drift without a single source of truth.
Keep one roster connected to athletes, orders, and production.
Packages can turn into a separate production puzzle after checkout.
Define the package once and map it directly to fulfillment.
The buyer and the photographed athlete are often treated as the same record.
Connect both roles without flattening the relationship between them.
Images lose context when they are separated from the athlete and product.
Route every image to the right athlete, crop, and purchase.
Payment confirmation can still leave teams reconciling orders by hand.
Use payment status to unlock the next fulfillment action automatically.
Production specs get trapped in a last-minute checklist.
Attach lab-ready requirements to the order before it reaches production.
Delivery status often becomes disconnected from the order story families started.
Carry the same order through delivery so every family can follow along.
eight handoffs, one connected path
The whole picture
One platform.
From picture day to the family wall.
Your storefront, your orders, your finished prints. One loop that runs again every season — no separate sales or gallery system required.
01Studio
Your studio sets the stage
Create your event, products, templates, and packages in Batch Relay.
Batch RelayEvery step, connected.
Built for picture day.
Sports and school studios feel it hardest — but the same handoffs pile up anywhere many subjects become many orders. Seniors, dance, leagues, events.
- Parent-friendly purchasing
- Production-ready package assignments
- Visible exceptions and fulfillment status
Your storefront, connected to the work
The order starts with a family.
The details stay with the print.
The most advanced template builder in the industry.
Lay out photos and fields once. Batch Relay personalizes every print type — memory mates, banners, posters, cards — across your entire roster.
This is a marketing simulation. It uses synthetic athlete names and existing marketing photography, and it does not open or edit a customer template.
Production partners
Your lab work, already connected.
Batch Relay hands each order to White House Custom Colour or Richmond Pro Lab with its exact specs attached.
Review availabilityTrusted by
One event, measured
Our studios save more time, on average.
One documented 300-athlete event, measured against the same work done by hand.
0
hours of staff time saved on the event
0
production prints submitted
Same day
eligible order processing
Every figure traces back to a real production run and our own studio workflow — we review the manual work left on each event rather than promise a universal number. Meet the team
Plan your first event
Start with the event already on your calendar.
Batch Relay makes me feel like I could take on an entire league.
J&M PhotographyJoey Skaggs · Owner
The studios behind the prints.
Joey Skaggs runs picture day for the schools and leagues around Aurora, Missouri — one small studio, a full season calendar, and families who expect every order to arrive correct.
Quick answers
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More answers in the full FAQ.
Let’s get your next event moving
Bring onereal event.
A real roster. Your actual packages. We’ll map the manual handoffs, put the connected path to work, and measure what changes.
Plan your first event
Start with the event already on your calendar.