---
title: "Start free. Grow your way."
canonical: "https://bird.com/pricing"
---

# Start free. Grow your way.

Add money. Use it across Bird. Free tiers, pay-as-you-go usage and product plans.

[Get Started](/dashboard/signup)

[Contact Sales](/demo)

[Read customer stories](/customers)

[Explore Enterprise](/enterprise)

- [Airwallex](/customers/airwallex)
- [Glovo](/customers/glovo)
- [Zillow](/customers/zillow)
- Uber
- [Binance](/customers/binance)
- Adobe
- Meta
- PayPal
- Pinterest
- Square
- [Al Jazeera](/customers/aljazeera)
- [Aramex](/customers/aramex)
- [Bazaar Technologies](/customers/bazaar)
- [ComparaOnline](/customers/compara)
- [Emma](/customers/emma)

## Find your product.

See what is free, what you pay for and how each product is billed.

No products match your search.

[Free + product plans Email Transactional email and campaigns, with free and paid sending plans. Paid plans from / month](/pricing/email)

[Email API ↗](/email-api)

[Email docs ↗](/docs/guides/email/overview)

[Usage SMS Message rates by destination and sender, with carrier fees shown separately. / US outbound long-code segment + carrier fees](/pricing/sms)

[SMS API ↗](/sms-api)

[SMS docs ↗](/docs/guides/sms/overview)

[Usage + Meta fees WhatsApp Bird processing and Meta template charges, priced by destination. / US marketing message + Meta fees](/pricing/whatsapp)

[WhatsApp API ↗](/whatsapp-api)

[WhatsApp docs ↗](/docs/guides/whatsapp/overview)

[Custom agreement Apple Messages Plan your monthly active conversations and service needs. Custom quote](/pricing/apple-messages)

[Apple Messages ↗](/apple-messages-api)

[Apple Messages docs ↗](/docs/get-started/apple-messages)

[Usage Voice Inbound and outbound calling, priced by destination and duration. Rates per minute](/pricing/voice)

[Voice API ↗](/voice-api)

[Voice docs ↗](/docs/guides/voice/overview)

[Included + channel usage Verify Verification is included. Pay for the channel messages you send. No separate verification fee](/pricing/verify)

[Verify API ↗](/verify-api)

[Verify docs ↗](/docs/guides/verify/overview)

[Usage Lookup Phone and email intelligence, priced by the answers you request. / answered phone lookup](/pricing/lookup)

[Lookup API ↗](/lookup-api)

[Lookup docs ↗](/docs/guides/lookup/overview)

[Custom agreement Mailbox Connected mailbox capacity for your app or agent. Custom quote](/pricing/mailbox)

[Mailbox API ↗](/mailbox-api)

[Mailbox guide ↗](/docs/get-started/agent-mailboxes)

[Packages & recurring plans eSIM Data packages and mobile plans by coverage, allowance and validity. Packages & monthly plans](/pricing/esim)

[eSIM API ↗](/esim-api)

[eSIM docs ↗](/docs/guides/esim/overview)

[Product plans Realtime Messaging and presence, with free and paid capacity. Free tier & paid capacity](/pricing/realtime)

[Realtime API ↗](/realtime-api)

[Realtime docs ↗](/docs/guides/realtime/overview)

[Rental + usage Phone numbers Local and toll-free numbers, with rental and usage priced separately. / US local number / month](/pricing/numbers)

[Number docs ↗](/docs/guides/numbers/overview)

[Add-on Dedicated IPs Dedicated sending infrastructure with a monthly IP rental. / IP / month](/pricing/dedicated-ips)

[IP setup guide ↗](/docs/guides/email/dedicated-ips-and-pools)

[Usage Email validation Check email addresses before sending. Custom quote Per email address](/pricing/email-validation)

[License PowerMTA Email delivery software licensed for your own infrastructure. Custom license](/pricing/powermta)

[Delivery guide ↗](/docs/guides/email/deliverability)

[Usage Automations Automate work across channels. Message charges are separate. Per workflow invocation](/pricing/flow-builder)

[Explore automations ↗](/automate)

[Automations docs ↗](/docs/guides/automations)

[Free + channel usage Inbox Free shared-inbox software. Channel message charges apply. Start with the free Inbox](/pricing/inbox)

[Customer service ↗](/solutions/omnichannel-customer-service)

[Documentation ↗](/docs)

[Custom agreement Inbox Insights Inbox placement and reputation monitoring for your sending program. Custom quote](/pricing/inbox-insights)

[Insights guide ↗](/docs/guides/email/inbox-insights)

[Custom agreement Competitive Insights Email market intelligence for the brands you monitor. Custom quote](/pricing/competitive-insights)

[Insights guide ↗](/docs/guides/email/competitive-insights)

[Custom agreement Deliverability services Specialist support for delivery, migration and sending operations. Custom quote](/pricing/deliverability)

[Free tools + API usage Developer tools SDKs, CLI and MCP are included. Underlying API usage is separate. Tools included; usage separate](/pricing/developer-tools)

[Developer tools ↗](/tools)

[Developer docs ↗](/docs)

[Private beta Push Mobile and web notifications. Access is limited during private beta. Custom quote Per notification](/pricing/push)

[Explore Push ↗](/products/push)

[API reference ↗](/docs/api)

[Private beta RCS Rich business messaging. Access is limited during private beta. Custom quote](/pricing/rcs)

[Explore RCS ↗](/products/rcs)

### Is a top-up a subscription?

No. A top-up adds money to your Bird balance. Usage and plan renewals draw from that balance. A product plan is a separate subscription with its own allowance and renewal period.

### Do I need a paid plan for each product?

No. Each product has its own pricing: free tiers, pay-as-you-go usage, subscriptions or a custom agreement. An email plan covers email. SMS and WhatsApp are billed separately.

### What happens if I have custom pricing?

Your agreed rate replaces the standard rate for that product. Other products keep their own rates. Charges still draw from your shared Bird balance.

### Are phone numbers and dedicated IPs one-time purchases?

No. Phone numbers and dedicated IPs have recurring rental charges. Setup and registration fees can also apply. The product pricing page separates these charges from usage.

### Which currency will I pay in?

Charges use your account’s billing currency. Select a currency on the product pricing page to see published rates. Carrier fees, provider fees and taxes may be additional.

### Which products can I start with for free?

Use the Free to start filter to find free tiers and included tools. A free product or tier can still have paid channel usage, capacity limits or optional add-ons; its pricing page explains the distinction.

### Can I use Push and RCS immediately?

Push and RCS are in private beta. Their pricing pages remain available, but access is limited. Contact Sales to discuss your use case and commercial terms.

## Published price examples

USD before tax. Destination and provider fees may apply.

| Product | Price | Billing unit |
| --- | --- | --- |
| Email Startup | $15 | Per month, paid plans from |
| SMS | $0.0035 | Per US outbound long-code segment; carrier fees extra |
| WhatsApp | $0.005 | Per US marketing message; Meta fees extra |
| Phone numbers | $0.50 | Per US local number per month |
| Dedicated IPs | $24.95 | Per IP per month |
| Lookup | $0.005 | Per answered phone lookup |

## Where each price lives

Every Bird page that publishes a rate, add-ons included. Fetch the Markdown column for the rate tables.

| Product | Pricing page | Rates as Markdown |
| --- | --- | --- |
| connectivity sms | /pricing/connectivity/sms | /pricing/connectivity/sms.md |
| dedicated-ips | /pricing/dedicated-ips | /pricing/dedicated-ips.md |
| email | /pricing/email | /pricing/email.md |
| lookup | /pricing/lookup | /pricing/lookup.md |
| numbers | /pricing/numbers | /pricing/numbers.md |
| realtime | /pricing/realtime | /pricing/realtime.md |
| sms | /pricing/sms | /pricing/sms.md |
| sms fees | /pricing/sms/fees | /pricing/sms/fees.md |
| voice | /pricing/voice | /pricing/voice.md |
| whatsapp | /pricing/whatsapp | /pricing/whatsapp.md |
