When brand A is spending in millions to reach out to customers then no one can know much about brand B that's spending merely $1k to $10K even if the brand B offers better quality products they'll still not reach the customers. The brands that spends money on advertisement and marketing try their best to have the top level products that's why they'll get many retaining customers as well. So marketing is the most important thing for a company without it the growth rate won't be high even if a brand has made the best level products way better than the competitors still they won't be able to sell the products.

Customer acquisition is where a brand is created. Even if you create the buzz and spend millions in marketing, what if users are still not ready to use your product? They money spent in marketing is a complete waste in that situation. I have seen brands spending way higher in customer acquisitions because they think they can retain the customer and increase business per head. But customers are too selective. There are a number of competitors out there and it would take no time for these customers to switch brand if they get better offers elsewhere.

If one business had a potential product(which most brands do), they obviously would spend on marketing because they need to reach users in order to introduce their product. Without marketing, they can barely make any profits so they have no other option but to spend on marketing.

I guess what you meant to say here is that people prefer paying for the experience instead of the actual product. Big brands create that experience and they add their product as secondary. They sell experience primarily and only think of their product as a cross-selling opportunity. A very basic example would be Red Bull. They have built their brand around experiences and thrill and energy drink is just a cross-selling opportunity for them. They make way bigger profits by doing so and are also treated as an example by a lot of brands.

There was a time when people preferred purchasing only the necessities and were quite price sensitive but now, people want to purchase luxury, one that makes them look good and for that, they would always rush to brands having better visibility.

These big brands are always making adjustments always to their products, they do advert even if they are already known so that they can show people that they have improved more than what they used to do before because some people just complain and bring suggestions, so if the company go through their complaints, they tends to act in the right direction that will bring positive results to their brand and the products they are producing.

Sometimes, due to competition from other new brands or existing brands, they tends to go by the new developments to advertise their products to the new generation that don’t know about them before so that they can maintain their stand in the global market because competition is real and many new companies are coming with good products.

When a new product wants to be visibly presented in the market, those products are advertised. And most of the time, I see the highest advertisements for competitive products. However, the general public is never attracted by the brand but rather tends to lean towards less expensive products. Just like my family does. And the main purpose of the brands is to make themselves known among the public and highlight the beneficial aspects. This is how they can easily gain a reputation.

Yes, there are some advertisements that are enjoyable. However, we should certainly ensure that the products are truly effective. Because in most cases, the results are completely different.

Coca cola is primarily advertising to remind people it still exists and is the "premier choice" for those drinkers. Sure, it's advertising might not capture the 45% you speak of but life is full of variety and there are plenty of people out there who for different reasons will simply never be drinking coca cola. Let's face it, it's not a healthy drink but is ok on occasion. Lots of people know it is basically sugar water and actively avoid it for that reason, you're simply not going to win them over because they actively avoid it. The vast majority of advertising is focused on reminding the rest of the people that it should be their staple, go-to choice, because they are already happy to drink it. There will also be new generations who need "reminding" that they should be choosing it first.