Landing pages turn curiosity into clicks, and clicks into customers. They give every ad, email, and QR Code a clear destination with copy and visuals that move people to act. For marketers, the hard part isn’t building a page—it’s building hundreds, all on brand and tied to measurable ROI.
Bitly Pages makes that simple: a no-code, mobile-friendly way to build and manage landing pages at scale. With a few clicks, you can pair each page with branded short links and QR Codes, publish quickly, and monitor performance in Bitly Analytics. The result is unified campaigns across channels, faster time-to-market, and clearer attribution without a heavy IT lift.
In this guide, we’ll go beyond the basics to show you how to create landing pages that convert.
Note: The brands and examples discussed below were found during our online research for this article.
What is a landing page?
A landing page is where potential customers “land” after clicking an ad, scanning a QR Code, or tapping a link-in-bio. It’s a single web page with one clear purpose, and is usually designed to encourage visitors to take a specific action—like signing up for a newsletter, registering for a webinar, or making a purchase.
Why marketers use landing pages
Landing pages guide potential customers to the next step in the sales funnel, bridging the gap between your campaigns and your website and providing a focused experience that helps boost conversions. In fact, the average landing page converts at 5.89% across industries, with top-performing pages driving even higher results.
What sets these pages apart is their flexibility. Marketers use them to launch product reveals, run seasonal promotions, distribute exclusive content, or give partners and affiliates co-branded destinations, all with one clear conversion goal.
Landing pages also make centralized marketing strategies scalable. You can deliver localized, segment-specific content while maintaining consistent branding across regions. For example, a geo-targeted social ad might lead a customer from Canada to a localized landing page highlighting products and services designed for their market.
Advanced segmentation and attribution modeling ensure engagement data ties back to the right campaigns, while omnichannel workflows connect ads, email, social, and offline activations into one cohesive strategy. This makes every page measurable and every conversion attributable—critical for helping marketers adjust and improve campaigns over time.
Features of Bitly Pages at a glance
Bitly Pages is Bitly’s no-code landing page builder. It makes landing page creation accessible for most marketers (even those with no technical background) with easy-to-use features and benefits like:
- No-code, mobile-optimized templates: You don’t need to be a web designer to create a beautiful, mobile-friendly landing page. Pick a template, drop in your content, and publish. Every template is optimized for mobile by default to ensure visitors get a smooth experience on any device.
- Customizable media: Add landing page design elements that encourage action, such as videos or images. Tailor each page with your brand colors and fonts for a cohesive, professional look.
- Engagement insights via Bitly Analytics: Monitor page views and clicks to see which landing pages perform best. Use this data to refine campaigns and measure progress over time.
- Built-in Bitly Links and QR Codes: Generate a short link and Bitly Code during the page-building process for easy distribution, all in one platform.
Benefits of using Bitly Pages
Marketing teams juggle campaigns across multiple channels and regions. Bitly Pages helps them launch landing pages quickly for every initiative, without sacrificing quality or brand consistency. Here are some of the key benefits Bitly can deliver.
Fast, no-code creation
Building landing pages from scratch can be a slow process. Teams often rely on designers and developers, with multiple rounds of revisions that delay campaigns. For fast-moving organizations, that lag can be costly.Marketers can use Bitly to create landing pages more efficiently, even without coding experience. The interface is simple and intuitive, so you can design and publish a page in minutes. This frees up time for other projects and helps you launch campaigns faster.
Branded design and consistency
With Bitly Pages, you can carry fonts, colors, and logos through every campaign, so no matter how many pages you launch, they all feel like your brand. Regional teams can still localize messaging, but the look and feel stay consistent. As a result, you get campaigns that feel unified, even when multiple team members are involved.
Analytics and performance tracking
Managing dozens, or even hundreds, of campaigns requires clear visibility into performance. Bitly Analytics tracks landing page engagement so you can see which pages deliver results and which need attention.
Depending on your Bitly plan, available metrics include:
- Total engagements: Clicks, scans, and button clicks
- Page performance: Total views plus engagement activity over time
- Traffic sources: Referrers, device types, and locations (by city and country)
- Link activity: Click breakdowns from all Bitly Links associated with a page
For deeper insights, use Bitly Analytics alongside other tools like Google Analytics or customer relationship management (CRM) systems. Together, these insights turn your Bitly data into a bigger story, showing you not just what’s happening, but why. You’ll spot trends sooner, tie results back to revenue, and refine campaigns with confidence.
Mobile-first, optimized for conversions
Most users now access landing pages from their phones. In fact, mobile traffic makes up 73% of monthly web visits. If those pages don’t work, engagement suffers.
Every Bitly Page is optimized for mobile by default. No matter which template you choose, pages load smoothly on any device. This is critical for campaigns tied to mobile-first channels like social media and QR Codes, where the user journey often starts with a tap or scan.
Scalable for flexible campaigns
With some Bitly plans, you can launch and manage multiple Bitly Pages at once, whether for product launches, regional campaigns, or audience segments. Personalization matters: 96% of consumers are more likely to purchase from brands that tailor their messaging.
That personalization is also why landing pages help with lead generation. Even at scale, Bitly keeps every page connected in one platform, giving you a complete view of performance.
How to create a Bitly landing page step by step
Bitly Pages is available on both free and paid Bitly plans, so any team can get started right away. Here’s how to create your first landing page:
Step 1: Log in and access Bitly Pages
Sign in to your Bitly account. If you’re new, sign up for free and choose your plan.
From the left-hand sidebar, select the + icon and select Build a landing page to get started.
Step 2: Select a template
Choose a template from Bitly’s library, or select the + Start from scratch button to design your page from the ground up.
Step 3: Create a QR Code and short URL for your page
Next, set up a custom URL and QR Code to pair with your landing page for easy management and tracking in Bitly Analytics.
Step 4: Customize branding
Adjust your page elements, colors, and fonts to align with your visual branding.
Step 5: Add CTAs, links, and media
Make your landing pages more engaging with visual media and links to other relevant pages on your site to guide visitors through the funnel.
Be sure to include a clear, tailored call to action (CTA) in a prominent position, and follow CTA button best practices for landing pages: use direct language, place buttons above the fold, and make sure they stand out visually.
Step 6: Publish instantly
When your template is ready, publish your landing page with a single click. Campaigns go live in minutes, giving marketing teams the agility they need in fast-moving markets.
Step 7: Track performance in Bitly Analytics
After launch, monitor each page in Bitly Analytics to see how it performs. Low engagement signals it may be time to re-evaluate and adjust your marketing campaign. Tracking results shows whether your landing pages increase lead conversions and provides insights to guide future strategy.
Customization tips for Bitly landing pages
Consumers scroll through massive amounts of digital content every day. How can you make sure yours doesn’t get lost in the noise? Here are a few tips to help make your landing pages more impactful and memorable.
- Use clear, attention-grabbing copy: You only have a few seconds to capture attention, so every word counts. Keep copy concise, focus on the value your products or services deliver, and write CTAs that create urgency and drive action.
- Add relevant visual elements: Break up the page with photos, infographics, or videos that reinforce your message. Choose high-quality visuals sized appropriately for the page, and make sure each one adds context rather than distraction.
- Include lead capture forms: Where appropriate, add forms to collect sign-ups and grow your email list, keeping prospects in your sales funnel.
- Customize your corresponding links and QR Codes: Treat landing pages, QR Codes, and short links as one connected system. Use custom domains and branded back-halves for links, and add your logo and colors to QR Codes for a cohesive brand experience.
Best practices for effective landing pages
It’s not uncommon for marketing teams to manage dozens of landing pages at once. Consistency matters as much as quality, so building a repeatable process is key. Follow these best practices to keep every landing page focused and effective:
Focus on one conversion goal
When building your landing page, choose a primary marketing goal and center your decisions around it. Do you want to capture leads, drive sales, or expand your email list? This objective should shape everything on the page, from the copy to the visuals to the CTA.
When choosing value props for landing pages, focus on just one outcome. Trying to include too many can make the page feel muddled or confusing. If you’re hosting an event, your landing page should focus solely on registration. If you’re launching a product, your landing page may be focused on getting pre-sales.
Prioritize clear, action-oriented CTAs
Your CTAs should guide visitors toward a specific action. Keep them clear, concise, and easy to spot: Strong CTAs remove ambiguity and help maximize conversion rates.
Avoid vague or generic prompts. Instead, align each CTA with the intent of the landing page so visitors know exactly what to expect. For example:
- Start your free trial today for a software product demo
- Sign up for our email newsletter for regular updates and insights
- Get 20% off your next purchase for a limited-time promotion
For marketing teams managing campaigns at scale, creating consistent yet tailored CTAs ensures every landing page drives the right action without straying from brand standards.
Optimize copy length for mobile
Most visitors will view your landing page on mobile devices, where long blocks of text can quickly feel overwhelming. Break your copy into short sentences and paragraphs that are easy to scan on smaller screens.
Always place the most important information above the fold so users see it without scrolling. For organizations managing global campaigns, this approach ensures accessibility across markets while still delivering a streamlined, mobile-first experience that drives conversions.
Add engaging visuals or video
Visual content is one of the most effective ways to make your landing pages more engaging. It draws attention, conveys information quickly, and reinforces your brand message.
- Product videos showcase your offerings in action, helping potential customers visualize themselves using them.
- Case study clips provide social proof and demonstrate the results you’ve achieved for clients.
- Localized infographics make the page feel tailored to specific regions or audience segments.
Whichever format you choose, ensure visuals are relevant, high-quality, and aligned with your campaign goals. Consistently applying these standards keeps every landing page both engaging and conversion-focused.
Common mistakes to avoid
Even with best practices in place, landing pages can miss the mark if common pitfalls aren’t avoided. Watch out for:
- Information overload: More isn’t always better. Stick to the core message at hand and resist the urge to pack in every detail.
- Weak or confusing CTAs: Vague prompts like “Click Here” leave visitors uncertain. Clear, action-oriented CTAs are essential for driving conversions.
- Ignoring visual hierarchy: Inconsistent fonts, colors, or scattered elements make pages look cluttered and unprofessional. Use cohesive design standards across teams.
- Fragmented branding: With multiple teams creating pages, design drift is common. An organization-wide brand guide helps maintain uniformity.
- Unclear attribution: Omnichannel campaigns can make it hard to track results. Create unique landing pages for each campaign and channel, then use Bitly Analytics to measure engagement.
- Too many CTAs: More buttons don’t mean more conversions. A single, well-placed CTA usually performs better than several competing ones.
Use cases for Bitly landing pages
There are countless use cases for landing pages, and Bitly makes them easy to execute with the reach marketing teams need. Here are a few practical ways to apply them across your marketing campaigns.
Retail campaigns and promotions
Whether you operate brick-and-mortar stores or sell online, you can use Bitly Pages to promote new products and special offers.
Place QR Codes in-store to link to promotional landing pages with exclusive discounts, or connect ads to seasonal campaigns that drive urgency. Landing pages help with product launches, too—you can showcase product descriptions, demo videos, and supporting content all in one place.
Event sign-ups and QR Code activations
When hosting a conference, trade show, pop-up, or other live event, Bitly Pages are an effective way to promote it to the right audience segments. Create a custom sign-up page with all the essentials (e.g., date, time, location, programming schedule, admission details) and follow registration form best practices to make sign-ups frictionless.
During the event, place QR Codes on signage to link attendees to landing pages with timely updates, such as parking instructions, schedule changes, or other important information.
Exclusive content distribution
Landing pages extend your content marketing strategy by delivering exclusive, high-value assets in a measurable way. You can use them to share white papers, research reports, or VIP offers, and gate access with lead capture forms to grow your email list and nurture future campaigns.
Bitly Analytics then shows you which assets drive the most downloads, sign-ups, or shares, so you can double down on formats that resonate and refine the ones that don’t.
Social media campaign hubs
Social platforms are designed for quick, lightweight interactions, but audiences often need more context before taking the next step. A dedicated landing page acts as a hub that brings all campaign details together in one place.
Use short links in social media captions, SMS, PPC ads, or email campaigns. For offline touchpoints, add QR Codes to billboards, print ads, or in-store signage to drive the same seamless experience.
From Instagram posts and TikTok ads to LinkedIn updates and Facebook events, every click can point back to a single, cohesive destination. This hub gives you room to expand on your message, feature visuals or offers, and include clear CTAs, turning fragmented social interactions into measurable conversions.
Multi-location, region-specific campaigns
For brands operating across multiple regions, Bitly Pages make it easy to deliver localized experiences without losing brand consistency. Each audience can see messaging tailored to their preferences and pain points, while your team tracks all regional landing pages in one place to identify which markets generate the most engagement.
This visibility helps marketing teams reallocate budget and resources toward high-performing regions while quickly adjusting underperforming campaigns.
Mission-driven initiatives
Mission-driven organizations like universities, nonprofits, and community organizations often need campaign-specific landing pages for fundraising, event promotion, or awareness efforts. With Bitly Pages, they can quickly spin up branded pages for donation drives, scholarship applications, or advocacy campaigns.
Because these initiatives often depend on transparency and trust, landing pages give organizations a clear way to showcase impact. You can highlight stories, show progress toward goals, and tailor messaging to different supporter groups, while still managing everything in one platform.
Partnership and affiliate campaigns
Landing pages give brands a dedicated space to capture and attribute partner-driven traffic. Bitly Pages let you create co-branded landing pages for affiliates or influencers, then distribute custom Bitly Links to track which partners drive the most engagement.
Centralized tracking in Bitly Analytics makes it easy to compare performance across your network and invest more in the partnerships delivering the strongest ROI.
Customer onboarding and product adoption
Landing pages aren’t just for acquisition—they’re also powerful tools for retention and adoption. For example, you can build onboarding hubs with product tutorials, setup guides, or training resources tailored to different customer segments.
Pairing these pages with QR Codes in packaging, emails, or in-app prompts makes the resources instantly accessible, helping new customers get value faster and reducing churn.
How Bitly landing pages support omnichannel campaigns
Relying on a single channel isn’t enough to deliver impact. Success comes from orchestrating campaigns across social media, email, paid ads, and offline touchpoints.
Bitly brings these efforts together with centralized tracking. By embedding short links in digital assets—from posts to email campaigns—you can guide audiences to tailored landing pages without taking up valuable space.
For offline activations, QR Codes have the same effect. Customers scan with their smartphone camera and land directly on a branded page, whether they’re engaging with signage, print ads, or business cards. Because Bitly Codes are customizable with your brand elements, they reinforce visual identity and every scan or click flows back into Bitly Analytics for unified attribution across channels.
How to measure landing page success
Measuring landing page success starts with understanding engagement. With Bitly Analytics, you can track page views and clicks to see how many people are interacting with your content. This data shows which pages attract attention and where visitors are coming from, which are valuable insights for refining campaigns and spotting trends early.
You’ll also need to track conversions, or the percentage of visitors who take the desired action (like making a purchase or signing up for a newsletter). While Bitly Analytics tracks page visits and engagement, conversion tracking typically happens in tools like Google Analytics or your CRM. The simplest way to connect the dots is to use unique sign-up URLs or product links on each Bitly landing page. That way, when someone converts, you can filter by lead source in your CRM or analytics platform for an accurate idea of how many conversions your landing page is directly responsible for.
For example, a marketing team might see that a Bitly landing page generated 1,000 visits. By checking their CRM for leads tagged with the unique sign-up URL on that page, they find 250 new demo requests—a 25% conversion rate.
The team uses this conversion data to adjust campaigns in real time. If one regional page shows higher conversion rates, resources can be reallocated toward similar campaigns. If another page underperforms, teams can revisit CTAs, visuals, or audience targeting.
Build smarter campaigns with Bitly landing pages
Landing pages give every campaign a clear destination, turning interest into results you can track. For marketers, they’re essential for delivering personalized experiences at scale while maintaining control and consistency across regions and channels.
Bitly Pages is built for speed and growth. With a no-code editor, teams can publish new landing pages in minutes without waiting on design or development. You can enforce brand consistency across hundreds of campaigns, pair each page with short links and QR Codes for omnichannel reach, and unify engagement data in Bitly Analytics.
Ready to create landing pages that convert? Sign up for Bitly and start building smarter campaigns today.