Precisify Blog

Inside the First-Ever IAB CreatorFronts | Precisify, Proud Sponsor

Darcy Slattery — Wed, 16 Sep 2026 12:45:06 GMT

Creators are no longer just part of the media mix, they’re shaping how brands earn attention, build community, and show up in culture. Precisify were proud to be a sponsor of The Interactive Bureau’s (IAB) first Creatorfronts in New York City Yesterday.

What to Expect at the Precisify & YouTube Exclusive Creator Event at Google HQ This October

Darcy Slattery — Mon, 07 Sep 2026 14:01:00 GMT

Precisify & YouTube: Driving Brand Growth with YouTube Creators

Precisify Integrates with YouTube Creator Partnerships API

Darcy Slattery — Thu, 03 Sep 2026 12:16:17 GMT

As Precisify and YouTube continue to expand their 10+ year collaboration , this new API integration strengthens Precisify’s AI-powered platform and advances full-funnel creator marketing intelligence for brands and agencies.

New Insights Report: Capturing Affluent High-Intent Shopper Attention to Drive Luxury Ownership

Darcy Slattery — Tue, 25 Aug 2026 13:05:00 GMT

The latest data from our new Precisify Insights: Luxury report, surveying affluent adults in the US with a household income of $150k+, reveals a clear trend: affluent decision-making has shifted to high-intent digital environments.

Win the September Restock: How to Capture Late Back-to-School Demand

Darcy Slattery — Mon, 24 Aug 2026 09:13:52 GMT

At this point in the BTS cycle, many media buyers are seeing ad fatigue, high CPMs, or slipping conversion rates. Slumping mid-campaign metrics don’t mean you have to write off Q3, consider these approaches and win the restock attention peak this September.

The Halloween Playbook: A Creator-Led Guide to Contextual Advertising

Darcy Slattery — Wed, 29 Jul 2026 12:04:53 GMT

To win attention during this highly competitive period, modern media buyers must move beyond generic audience targeting and deploy a creator-led, contextually precise framework designed to convert peak seasonal attention into revenue.

Align Your Brand with Real-Time Holiday Intent Using Contextual Advertising

Darcy Slattery — Tue, 28 Jul 2026 10:14:25 GMT

The secret to cutting through the noise during the ultra high-intent Q4 shopping period isn’t out-discounting the competition, it’s out-contextualizing them. Target the content a user is consumed by in the exact moment when their intent converts to purchase, a key strategy during peak gifting season.

Win the September Fashion Week Cycle with Creator-Led Contextual Alignment

Darcy Slattery — Wed, 22 Jul 2026 08:41:36 GMT

The September Spring/Summer fashion week collections represent one of the most critical ad-spend windows of the year. Here’s how to win the upcoming cycle with creator-led, contextually targeted campaigns.

Precisify Join The Coalition for Innovative Media Measurement (CIMM) Cross-Industry Kids & Family Media Measurement Taskforce

Darcy Slattery — Thu, 16 Jul 2026 12:23:08 GMT

Today the Coalition for Innovative Media Measurement (CIMM) announced the launch of a new cross-industry Kids & Family Media Measurement Taskforce and Precisify are proud to be a part of it.

Is YouTube the New Financial Advisor? Key Takeaways From Precisify’s Finance Research

Darcy Slattery — Thu, 02 Jul 2026 13:00:04 GMT

The way consumers make financial decisions has officially changed. Long gone are the days when traditional search engines and physical banks are where people make the decisions about where to spend, save and invest their money. Today, financial trust and product discovery are being shaped entirely inside digital-first, creator-led ecosystems.