Color Palettes & Theory

Get inspiration for your brand color palette here! Whether you're looking for branding color inspiration for your color palette for Instagram or a color palette for your website, here we've collected our favorite color palettes from our own branding design projects and beyond!
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Modern, Editorial, Luxe, Elegant Mood Board for West Luxe Brand Design
West Luxe came to us wanting to create a luxurious & modern custom home brand that elevated their clients lives with one-of-a-kind luxury homes that made their dreams a stunning reality. We created a brand that combined lux & modern design to create a high-end feel while being true its modern roots and local to Minnesota. The use of neutral colors, sleek typography and a tree ring brand pattern to capture that northern yet modern look.
Modern Brand Design for Hair and Beauty Salon Brand Identity Design
Modern brand design for hair and beauty salon brand identity design. This hairstylist brand design features a green brand color palette, black and white botanical brand pattern, and a minimalist modern logo for the salon branding.
Editorial Brand Design for Custom Home Design Business
West Luxe came to us wanting to create a luxurious & modern custom home brand that elevated their clients lives with one-of-a-kind luxury homes that made their dreams a stunning reality. We created a brand that combined lux & modern design to create a high-end feel while being true its modern roots and local to Minnesota. The use of neutral colors, sleek typography and a tree ring brand pattern to capture that northern yet modern look.
Modern Boho Brand Board for Photographer Branding Design
Looking for photography business branding inspiration? You'll love this modern boho brand design for Brittnie Renee Photography! Her new green, rust, and pink logo is both fun and modern with a touch of boho style. A playful typographic logo and brand pattern with custom brand icons completes the look!
Salon Brand Mood Board | Brand Identity for Beauty Salon and Spa in Minnesota
Neutral brand mood board for Minnesota salon, including minimal logo design, hairstylist branding guide and beauty salon brand identity design, botanical brand pattern, and green branding color palette.
Modern Luxury Branding Color Palettes with Dark Neutrals
This simple branding color palette was perfect for West Luxe's modern, high-end branding design project. This neutral brand color palette includes shades of black, white, dark rust, and tan for elevated, elegant brand colors that fit the editorial branding style West Luxe was going for!
Green Branding Color Palette for Jessie Tomme Salon Brand Identity Design
Looking for green color palette inspiration? Check out the green branding colors curated for Jessie Tomme Salon's new brand identity! With rich vibrant greens, black, white, and a tan, this brand color palette is perfectly balanced!
Modern Boho Color Palette with Green, Rust, and Pink
Shades of green, rust, and pink bring this modern boho brand color palette to life for Brittnie Renee Photography! See the full brand design portfolio for this modern fun rebrand on the Duo Collective website!
How to Create Your Own Brand Guidelines | Free Branding Workbook
Get your DIY branding on point with our easy-to-use branding workbook. Learn to create your ideal client avatar, choose your brand tone, and master color theory and fonts to make your business stand out!
DIY Brand Guidelines | Free Business Branding Workbook
Time to level up your branding game! Our DIY branding workbook will guide you through exercises to define your brand's personality, choose the perfect brand color palette and fonts to create a cohesive brand identity and connect with your target audience.
DIY Branding Workbook | Create Your Own Brand Guidelines
Grab this free DIY branding workbook to learn how to brand your business and create your own brand guidelines, including identifying your ideal client avatar, choosing your brand fonts, and deciding on your branding colors!