Tuffy Titan
Tuffy is the university mascot and represents the university's spirit: strong, passionate, driven – yet friendly, affable, and welcoming.
Tuffy is used as an informal representation of the Titan Athletics sports teams and to express school spirit connecting students and alumni with the university.
Quick Facts About Tuffy
- Tuffy represents Titan Pride.
- There is only one Tuffy. Tuffy does not have a partner or other family members; and is not associated with a herd.
- Tuffy is a male elephant.
- Tuffy is nonverbal.
Restrictions:
- All authorized Tuffy images are created, managed and disseminated jointly by Strategic Communications and Titan Athletics. No other elephant (photographs and illustrations) can be used as a substitute to represent Tuffy or CSUF.
- Campus members may not create and use their own versions of Tuffy.
- Tuffy cannot be used as an alternative logo or to represent, in lieue of, or as an element to express academic programs, activities, and achievements. Tuffy is solely used to represent Athletics, university spirit, connection, and pride.
- Tuffy Titan logo is in process of trademark registration and all rights and restrictions apply.
Tuffy Logo
Tuffy logo is the official mark of Tuffy and is a part of Titan Athletics visual identity system.
Use for: Titan Athletics and for official apparel, merchandise, and promotional items.
Type: Official mark of Tuffy
Intended audiences: General public, campus members, and alumni.
Proper Use: For external audience who are unfamiliar with CSUF, Tuffy logo serves as an introduction to the CSUF Titan spirit. A mighty elephant logo on apparels and promotional items conveys a sense of pride and strength, which, in turn, contributes to strengthening the reputation of CSUF and the Titan brand.
It's important to note that Tuffy logo should be restricted to branding and not employed to convey messages or public service announcements.
Tuffy Illustration
Tuffy illustration is used within the university community to connect with students, faculty, staff, and alumni. This beloved character helps foster Titan Pride, strengthen connections, and create a sense of identity and nostalgia for those with affiliation with CSUF.
Use for: Internal communications, campus announcements, event promotions, campus pride
Careful consideration should be given to the use of Tuffy to ensure alignment with its intended purpose. While Tuffy enhances personality, spirit, and visual appeal beyond official logos, it should never overshadow the department’s identity (i.e. name and logo). When incorporating Tuffy, the focus remains on the character rather than the department’s name. Therefore, Tuffy should be used primarily as a visual element to support a message rather than as a representation of a department’s identity.
Type: Illustration for communication purpose. Never to be used as a logo. Tuffy illustration ranges from athletic's driven, game-face expression to a lovable and personable character.
Intended audiences: Students, faculty, staff, and alumni are familiar with Tuffy illustration, who is frequently recognized as the campus mascot used to convey campus messages and announcements, and internal campus events.
Restrictions:
- Tuffy illustration cannot be used as a logo or a substitute for official department logo.
- The Tuffy illustration should not be used in external communications, including those directed at prospective students. Since most external audiences may not be familiar with "Titan" or "Tuffy," their first impression of CSUF should reflect the university’s academic excellence and reputation rather than a playful, informal caricature. Tuffy is most effectively used to represent Titan Pride within the university community, where students, faculty, staff and alumni already recognize and connect with Tuffy’s personality.
Appropriate Use of Tuffy Illustration:
- Campus announcements
- Internal campus events
- Holiday cheers and greetings
- Stickers and magnets
- Cardboard cutout
- Brochures and flyers: on the condition that the department’s official logo is also prominently displayed
Improper Use of Tuffy Illustration:
- Identity materials such as stationeries (business cards, letterheads, name tags, lanyards), tablecloths and banners
- Swags, promotional items, apparels, gifts
- Honorary recognitions such as graduation stoles, gonfalons, awards, diplomas, certificates, medallions, plaques and trophies
- External event branding (campus can create their own branding for external events for the general public - but should refrain from using Tuffy as primary mark since Tuffy isn't widely recognized outside of campus and it's cartoonish nature may run counter to university's reputation)
A customized Tuffy illustration is available for campus members.
Request custom Tuffy illustration
Tuffy Mascot
The mascot is the physical representation of Tuffy used during various events and for communication purposes targeted both internal and external audiences. Tuffy Mascot plays a versatile role in the university's engagement efforts. It symbolizes Titan Pride in a tangible and interactive way, making it suitable for a wide range of applications, from boosting Titan spirit directly to enhancing the visual representation of the university in photographs and videos.
Use for: Event attendance, Titan Pride, communication purposes representing campus spirit
Intended audiences: External and internal audiences