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Vibrant, veracious and certainly ambitious, Vikram Seth is constantly seeking new ways to…
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Vikram Seth posted thisI am so proud of LoKnow and how much we’ve accomplished over the past 6 years. Our Knowers continue to blow me away with the extraordinary work we’ve been doing. You may have noticed we’ve been busy growing and expanding, with one major milestone including the acquisition of Dandelion Inc. earlier this year. From there we’ve only continued to evolve. I am proud to share my position as CEO across multiple companies, including IKPN and RainBarrel, which have taken off in more ways than I could have imagined since last year. We couldn’t have done this without the support from our unbelievable Knowers, partners, vendors and amazing clients. Thank you so much, everyone!
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Vikram Seth reacted on thisVikram Seth reacted on thisHappy to share I’ve joined Google as Senior Analytical Lead, Travel, Large Customer Sales. A special thank you to Natalie Mansour, Matthew Pritchard, Michelle G., Diego Sainz, Kristen Tripp, and everyone at Google for the trust and such a warm welcome. Excited for what’s ahead. Ready to get to work.
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Vikram Seth reacted on thisVikram Seth reacted on thisHuge congratulations to Stephanie McCabe, ICD.D, President of Knower Tech, on being named to the 2026 WXN Top 100 Award — recognizing Canada's most powerful women, in the Executive Leaders category presented by CN. 🎉 Stephanie's leadership has shaped what Knower Tech has become: fast-moving, customer-focused, and deeply invested in the independent agencies and brands we work with. Congratulations, Stephanie — this one's well earned. 👏 Read the full announcement in the comments. ⬇️ #WXNTop100 #KnowerTech #KnowCompany
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Vikram Seth reacted on thisMy approach to leadership has always been the same: make things better and bring people with you while you do it. I'm honoured to be named to the WXN's 2026 Top 100- Canada's Most Powerful Women. I'm grateful to my team, the independent agencies and brands I work with, and everyone who's been part of building something better, together. #WXNTop100Vikram Seth reacted on thisMEET THE 2026 CANADA’S MOST POWERFUL WOMEN: TOP 100™ HONOREES Today, WXN Media is proud to introduce the 104 remarkable women named to the 2026 Canada’s Most Powerful Women: Top 100™. Behind every recognition is a story. There is what we see: the title, the accomplishment, the milestone, the success. And then there is everything it took to get there. Who she is beyond her title. What she’s lived. What she’s struggled with. What she’s proud of. What she knows to be true. Because those parts of her story matter just as much as the accomplishments we celebrate. For more than two decades, Top 100 has celebrated extraordinary women and what they have achieved. This year marks a new chapter. These are the first Top 100 Honorees to be recognized under WXN Media, giving us the opportunity to widen the spotlight beyond this moment of recognition and continue telling their stories long after today. Today, 104 women will see their names on this list. We hope they don’t rush past the moment. That they stop, take it in and allow themselves to celebrate something they so often make too little time for: themselves. Congratulations to our 2026 Top 100 Honorees. Raise Your Glass. Here’s to the Bold 100. 🥂 https://lnkd.in/gFsYKFsj
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Vikram Seth reacted on thisVikram Seth reacted on thisWe had a “Take our Daughter to Work Day” and she enjoyed meeting our fellow co-workers and leaders. Appreciate everyone who took the time to share their insight with her. As she continues to pursue her love of volleyball, community work and education, we are pleased to see how the framework we have provided is allowing her to become the well-rounded individual she is. Jennifer Acosta #jpmorgan #fieldtrip #buildcharacter #girldad #betheinspiration
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Vikram Seth reacted on thisVikram Seth reacted on thisWell, after 9 incredible years at LoKnow., I’m thrilled to share that I am taking the next step in my career. I’ve joined the team at Thrive Digital as Associate Director, Strategy! In this new role, I’ll be working closely with the Performance team, supporting some large-scale e-commerce projects and bringing nearly a decade of paid digital advertising experience to the fold. I’ve always loved solving complex problems, working with interesting clients, and building great digital strategy. This role gives me the opportunity to do exactly that every day, and I’m looking forward to challenging myself in the performance marketing space alongside a team of incredibly forward-thinking people. Looking back, my time at LoKnow was foundational in my career, and full of growth. It’s truly baffling to think of how far we all came during my time there, and I’ll always cherish the memories of our evolution. I’ll think of our small office tucked away above a coffee shop in Edmonton and moving to a slightly bigger office complete with kegs, dinosaurs, and candy. I'll remember the over-the-shoulder working sessions, the excellent Slack gif culture and my deeply disturbing lack of bookmarks. And I'll be forever grateful that I took on the challenge to help grow our Vancouver site in 2019, and the immense personal growth that came along with it. Most importantly, I’ll think of my peers and colleagues, who showed up every single day and gave their absolute best effort to help our clients access, benefit from, and love the complex world of digital advertising. From the bottom of my heart - thank you. LoKnow is a phenomenal place to work, and I am deeply proud of the things we achieved together. I’m extremely grateful for my time at LoKnow, and I’m already hitting the ground running in this new role. To my network, old colleagues, and new teammates at Thrive - let’s connect!
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Vikram Seth reacted on thisVikram Seth reacted on thisIt’s personal. How many times have you heard the line, “It’s business, not personal?” Nothing could be further from the truth, especially today. Consider we’re here on LinkedIn where the great connection channel is all about people. We’re drawn to each other, not institutions or synergies or out-of-the-box solutions or scaling models. My time on the conference circuit this spring (Own It, POSSIBLE, Indie Agency News, Mirren Live) has escalated my gratitude for the amazing people in the indie agency community. The shining moment, though, wasn’t public. It was personal. A few weeks ago, the IKPN team gathered with our agency partners and Knowers (what we affectionately call people across Know Company Inc. businesses) in Banff for a few days of stories of what’s clicking and what isn’t… and of course sing our hearts out at karaoke. Everybody brought their full selves. Things got personal, and we got powerful. It made me more grateful for the job I do - supporting owners’ lives and dreams. So, thank you everybody. You’re a big part of my story.
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Vikram Seth reacted on thisVikram Seth reacted on thisThree years of being a Knower. 🫶 🎉 🏡 Remote work Yes, we have offices. Yes, I have an office in one of those offices. No, I do not have to go in. Yes, sometimes I choose to go in. ✈️ Unlimited vacation Yes, really. Yes, people respect it. No, it’s not that outlandish. Yes, it’s as awesome as it sounds. 📈 Employee share ownership Yes, every Knower has the opportunity to own shares in our company. Yes, every Knower has the opportunity to serve on a real company Board. No, we’re not subject to complicated vesting programs. Yes, I make decisions at work every day with our share price in mind. Three years of feeling valued and empowered, and looking forward to what’s to come! ✨ #WorkAnniversary #Knower #CompanyCulture #RemoteWork #EmployeeOwnership #FutureOfWork
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Vikram Seth reacted on thisVikram Seth reacted on thisYesterday we had a lovely celebration for my 20th anniversary at CROSSMEDIA. I spent some time reflecting on what two decades have meant to me. I'd sum it up in one word: choice. Twenty years ago I walked into CROSSMEDIA's office on 23rd Street, accidentally wandered into the one-room open space with six Crossmedian's working. The weather was on and off sunshine with looming rain. Jennifer asked if I wanted to sit on the deck for my interview, and we chose to take a chance the rain would hold out. It did, we had an incredible conversation and I left the interview elated. I had another job offer, but that didn’t feel right. I chose that day to decline a job and wait for Crossmedia. BTW I was 10 days post college graduation and my dad was not too happy with my choice. But I could feel I needed to wait for what was right. Two days later, Crossmedia chose me. Throughout these twenty years, I’ve felt the highs of that deck interview, Crossmedia's current rooftop celebrating so many client and agency wins, and countless post-pitch plane highs. I’ve spent an equal amount of time feeling like I was on the ground floor, wondering how I was going to step up to the next challenge or if I could rally to the next landing. And both the old office and our current NY headquarters have a lot of flights. Reflecting on 20 years, it hit me: it has always been about making a choice. There are so many people who have made the choice every day in my past 20 years to show up to Crossmedia. And the organization has given each person the freedom of choice in return. I'm so proud to be at an agency that embraces independent thought. That enables it's employees choose to build something great, and to always have the opportunity to grow from that first stair to the rooftop. Thank you to everyone who has made the choice to do the same in the past 20 years. Here’s to choosing trust, reason, and the pursuit of happiness with CROSSMEDIA every day. Kamran Martin Jennifer Anne
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Vikram Seth liked thisSharing some exciting news from Knower Tech! Big things to come this year as we all collaborate on boosting data strength.Vikram Seth liked thisIndie agencies can close the data gap. Sure, the gap is widening as holding companies invest billions in data infrastructure (Publicis' $2.2B LiveRamp acquisition is just the latest). But so is a need for right-sized solutions the majority of advertisers can trust. We built RainBarrel with the majority in mind. Now we’re expanding it into a broad offering that incorporates data curation. The whole thing, from audiences to media avails, to give advertisers the synthesis they’re missing from one platform. Today we announced that Michael Racic, President of Prebid, is joining Knower Tech as Managing Director to lead our new data curation vertical under the RainBarrel brand. Christian Janelli, Prebid's Director of Product Management, joins as VP of Product Strategy. Together they have built much of our industry’s technology backbone. RainBarrel isn't a net-new experiment — it unifies proven tech we already have in market, including 15,000+ audience segments based on where consumers actually go and bot detection through Real Impression. They’re building on the same AI expertise we've developed through AdsCopilot, now applied to the data layer. Our approach will be completely transparent. Buyers will see everything. No hidden fees, no opaque supply paths; just more power to deliver media that meets clients’ individual goals. Our agency partners have been testing and shaping these tools throughout development, and the feedback has reinforced what we believed from the start: Independent agencies can compete on effectiveness when they have the right data infrastructure behind them. Welcome to the team, Michael Racic and Christian Janelli. Excited for what's ahead. Full story by Michael Burgi in Digiday and official press release linked in comments. #AdTech #DataCuration #IndependentAgencies #Programmatic #RainBarrel #KnowerTech
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University of Alberta
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Gabriella (Gabby) Nobrega, CDMP
An important milestone for The Grocery Foundation and for an industry that continues to make an indelible impact on the lives and well-being of Canadian children. Starting in 2027, the Night to Nurture Gala will be transformed into the Make Happy Tummies™ Gala / Créons de joyeux p'tits bedons, which will be fully dedicated to improving student nutrition. This change comes at a crucial time when one in three children in Canada arrives at school hungry. The Gala will continue to be the grocery industry's leading charitable event and a cornerstone for fundraising, partnerships, and community impact. https://lnkd.in/gCfcznyU
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Éric Blais
One Canada and One P&L? True integration, whether in a marketing agency or a G7 nation, requires more than using the same font in the pitch deck. It requires navigating the inevitable collision of competing interests. Federalism is the ultimate "Holding Company" model, and the Premiers are the "Division Leads" who have to make their numbers while declaring that they’re following the Group CEO’s (PM’s) strategic deck. Communications agencies love to pitch a "unified, integrated offering." They promise an "Agnostic Approach" where various disciplines, PR, advertising, digital, experiential, sponsorship, etc., work as one team with one goal. They even claim there’s only "One P&L." But we know what happens when the real work begins. The "One P&L" rhetoric hits the reality of departmental budgets and performance objectives. The unified front quickly dissolves into a tug-of-war as every division head pulls the sheets to cover their own feet. Canada is running the exact same play. In my OpEd in the Toronto Star today, I look at the "One Canada" mantra. There’s one "Team Canada", but internally, the "Division Leads" (our Premiers) are facing the classic agency dilemma: They may wear the "Captain Canada" cap on trips to Washington. But back at the office, they’re fighting over "crumbs" of the shipbuilding pie or threatening to de-list products from neighbouring provinces to protect local jobs. As I argue in the piece, "Made in Canada" is a great slogan, but it’s a difficult governing principle. https://lnkd.in/gQHfKFJE
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Lynne Motkoski, MA
ICYMI: Foot traffic can be driven from a well-placed ad — if it’s delivered at the right place and time. 🚶♂️ Our blog breaks down the strategies Edmonton brands need. Check out the blog today. https://lnkd.in/gpA37KMX #CheckOutOurBlog #DigitalMarketingAgency #YEGBusiness #Hyperlocal #SmartAds
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