digitalforreallife.com
What should we watch? Part I: Before the TV - Digital for Real Life
The connected world is changing the way we live. In order to offer our clients accurate insights into what’s next, it’s crucial that we understand consumer needs and behaviours, and how they are impacted by digital technology. Recently at the Nurun Lab, we’ve been studying TV and movie viewing rituals. Never before have we lived in a world with such a complex and diverse media landscape. We have so many more options in every regard – the content, the location, the platform, the time and with…