Women's Fashion

Buttressed by influencer marketing and the “bandwagon effect,” Gen Alpha and younger members of Gen Z have a more prolific catalogue for what’s “in” than ever before. Alpha Aesthetic, Bandwagon Effect, Customized Converse, Anti Intellectualism, Mini Uggs, Loyola University Chicago, Sitting Cross Legged, Gen Alpha, Christmas Haul

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washingtonpost.com

Tween taste is expensive these days. Blame social media.

Buttressed by influencer marketing and the “bandwagon effect,” Gen Alpha and younger members of Gen Z have a more prolific catalogue for what’s “in” than ever before.

Alpha Aesthetic

Bandwagon Effect

Customized Converse

Anti Intellectualism

Loyola University Chicago

Sitting Cross Legged

elevateitnowmarketing

1.6k followers

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