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Chemistry
Chemistry by Stoller Wine Group was restaged to embody the synergy between the technical and artistic aspects of crafting exceptional wine.
Client
Stoller Wine Group
Country
United States
Project Scope
Logo
Packaging
Digital
Awards
2025 Packaging of the World
2025 World Brand Design Society
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The new packaging was designed to attract a younger consumer seeking beautiful wines at an exceptional value.
We created a new look for the brand inspired by alchemy, the seemingly magical process of combining elements to transform something common into something new and beautiful. For the primary icon, we developed a mystical symbol with an eye in the beating heart representing the heart and soul that goes into every bottle and shines through in every glass. A codex of symbols was developed, giving each wine a pictorial expression of its character.
We created a new look for the brand inspired by alchemy, the seemingly magical process of combining elements to transform something common into something new and beautiful. For the primary icon, we developed a mystical symbol with an eye in the beating heart representing the heart and soul that goes into every bottle and shines through in every glass. A codex of symbols was developed, giving each wine a pictorial expression of its character.
We continued this fresh, youthful vibe into the complete reimagining of their website. Smart functionality and a highly interactive design combine to create an immersive experience that invites you to explore and learn about Chemistry wines. Photography, videography, and sound provide a sensorial experience, expressing the essence of each wine and supporting the brand story. A choose your own adventure card game makes every visit a personal journey. Discover the world of Chemistry and a website that is truly unique to the wine industry.
