Before's Packaging Modernizes The Toothpaste Category | Toothpaste brands, Cosmetic packaging design, Toothpaste
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three tubes of deodorant sitting on top of a glass table next to each other
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thedieline.com

Before's Packaging Modernizes The Toothpaste Category

Before is a lifestyle brand with Purifying Toothpaste packaging designed in-house by Jamie Collins. Instead of moving in a visual direction driven by the existing toothpaste category, Before’s packaging is fresher and more modern. The design system makes the product feel more like a self-care item and less like a twice-daily, medical-driven chore. Before, a […]
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