Matcha Moments | Visual Identity & Packaging Design
Matcha Moments is a canned, sugar free, gluten free and vegan matcha drink that can be enjoyed anywhere; at home, on the go or with friends! We decided to go for a hot pink as color highly dictates how we feel about a certain brand, and color can also help us stand out as a brand amongst our competitors! Here I decided to go with a bright and vivid pink, as not only does it pop and instantly draw the viewers eyes to it, but it’s also a complementary color to green which helps create contrast. The most obvious, and most boring, color choice for a matcha brand would most likely be only green - but in my book, bold brands that dare to be different are the ones that stick out!
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