Prince De Lu: Princeland
To re-launch classic French cookie Brand Prince, we acted as an international animation studio, creating a whole new world around the brand’s iconic Prince; a contemporary/medieval world with a hilariously evil villain, dragons, selfies, golden wheat, dragon pugs and a cool crew of young apprentices that embody the different values of a Prince! This world was brought to life through TV spots, branded online content, a comic book and mobile video game.