As far as I understand you can set up a default notification email in the settings. But you can then override those settings within each form.

This override doesn't work and some forms seem to be synced. When I change the email within the contact form, it also changes the email in other forms.

What can I do to set individual notification emails within each form?

The biggest difference is how the relationship is structured.

A retainer agency usually works around a fixed scope. You agree on the services, deliverables, and monthly fee upfront. If you need more work later, the scope and fee may change.

A commission-based agency ties part of its compensation to revenue growth.

That changes the incentive.

The team has more reason to look beyond individual deliverables and ask what is actually holding revenue back.

Maybe the problem is paid media.

Maybe it is conversion.

Maybe it is email, retention, creative, or the Shopify experience.

Because the agency has more upside when the business grows, it may take broader ownership across the revenue journey.

That does not make retainers bad.

Retainers can be a strong fit when you want clear scope, predictable cost, and specific services.

Commission-based models can make more sense when you already have traction and want a growth partner whose compensation is tied more closely to the outcome.

The real question is not which model sounds better.

It is which one fits your stage, cash flow, internal team, and growth goals.

Read the full breakdown here:
https://impmarketing.co/commission-based-marketing-agency-vs-retainer-agency-what-is-the-difference/

It is about having enough evidence that customers understand the value of your product, want it, and keep choosing it without constant convincing.

For eCommerce founders, that can show up through repeat purchases, customer growth, healthy LTV/CAC, stable pricing, useful customer feedback, and demand that continues beyond the initial launch.

That matters because scaling marketing before product-market fit is proven can hide the real problem.

If customers are not coming back, if the offer only works with heavy discounts, or if demand disappears when ad spend slows, more traffic may not fix the business.

Product-market fit gives founders a stronger foundation to scale from.

It also makes growth easier to diagnose because the team can focus more clearly on acquisition, conversion, retention, and offers instead of constantly questioning whether the market wants the product at all.

But product-market fit is not permanent.

Customer needs change. Competitors enter. Buying behavior shifts.

So even after you find it, you still need to keep listening to the market.

Prove the demand. Then scale it.

Read the full breakdown here:
https://impmarketing.co/product-market-fit-what-it-means-how-to-measure-it-and-why-it-matters/

• Build the reference websites that anchor Webflow University courses, tutorials, and live training — real, production-quality sites and components that hold up to scrutiny from developers and designers, not just demos that survive a screen recording (see examples in our videos at Webflow University)

• Shape technical curriculum in partnership with instructional designers and video producers, scoping what each lesson needs to demonstrate and why, before anything gets built or shot

• Present technical content on camera for tutorials, course lessons, and live sessions — walking through code and craft with the clarity of someone who actually built the thing

• Work alongside video producers and instructional designers through pre-production, shooting, and review, so what's on screen empowers learners to do the thing

• Serve as the education team's technical subject matter expert, reviewing content for accuracy and pressure-testing it against how people really work and build

• Keep the technical library current as the platform ships, deciding what's gone stale, what needs rebuilding, and what's newly worth teaching

• Partner with product and engineering to understand what's coming, so education is ready when it launches rather than catching up after

More in the job description linked above.