Zodiac Loong Chinese Baijiu Packaging by Chengdu Stone Design Co., Ltd |
Home > Winners > #164159 |
|
|
|||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Zodiac Loong Chinese Baijiu PRIMARY FUNCTION: Packaging INSPIRATION: With a concept of the Loong casting its majesty across the land, this design features traditional Chinese elements, including the zodiac sign, color, and pattern, to arouse cultural identity. The series begins with the Year of the Loong and will continue with a new zodiac themed liquor each year, making each product an artistic piece that stirs anticipation and is collectible. More than just for drinking, this design serves as a unique cultural symbol for promoting traditional Chinese culture. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This Chinese Baijiu packaging revolves around the zodiac sign of the Loong, aiming to provide consumers with a choice that is unique, commemorative, and collectable. The bottle cap is an exquisite sculpture of the Loong head, creating a distinctive visual impact. This cultural element also symbolizes good fortune and health, making the product an ideal gift for the Year of the Loong. Additionally, the design caters to the increasing demand for zodiac themed items among consumers. OPERATION / FLOW / INTERACTION: The whiskers serve as a locking mechanism, ensuring the cap stays in place during transportation and storage. This feature holds the auspicious meaning of wisdom and longevity. The cap shaped like the Loong head and the wave patterns on the bottle evoke a majestic image of the Loong rising through waves, offering an interactive opening experience filled with the joy of exploration. The gift box aesthetically harmonizes with the bottle, presenting a cohesive set perfect for gifting or collecting. PROJECT DURATION AND LOCATION: The design and development of this project started in Chengdu, China, in July, 2023. The product was introduced to the Chinese market in April, 2024. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The bottle itself is adorned in Jicui, a peacock green hue derived from the Zang Kiln during the Kangxi Era of the Qing Dynasty, symbolizing good fortune. It is further frosted and sprayed to present a distinctive matte texture, exuding an elegant, mysterious appeal. The lower section of the bottle is meticulously engraved with traditional Chinese wave patterns, harmonizing with the cap shaped like a Loong head and the golden metal base to evoke a profound Eastern allure. SPECIFICATIONS / TECHNICAL PROPERTIES: product dimensions, 200 mm x 155 mm x 330 mm TAGS: Traditional culture, Zodiac sign of the Loong, Collectable and commemorative, A cap sculpted like the Loong head, Chinese Baijiu packaging RESEARCH ABSTRACT: Based on the insight into traditional Chinese culture and the zodiac themed product market, this Chinese Baijiu packaging features a cap sculpted like the Loong head, and a bottle engraved with traditional wave patterns in a traditional Chinese color called Jicui, reminiscent of peacock green. Here, traditional cultural charm meets modern aesthetics. The launch of a zodiac themed liquor series aligns with market trends, offering consumers a choice that is worth anticipating and collectible. CHALLENGE: To address the challenge of integrating traditional Chinese elements with modern aesthetics, the bottle features a cap sculpted like the Loong head and a body engraved with wave patterns, reflecting the ancient Chinese belief of the Loong ascending upon encountering water. It combines classical aesthetics with modern design, evoking the majesty and strength of the Loong while infusing the product with dynamism and vitality. Cultural inheritance and modern tastes are both met in this design. ADDED DATE: 2024-09-20 04:31:20 TEAM MEMBERS (1) : Yang Shi, Ying Zhang, Yuanji Zhao, Tingting Fei IMAGE CREDITS: Chengdu Stone Design Co., Ltd, 2024. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
| NAME: Jiangsu Shuanggou Distillery Co., Ltd PROFILE: Jiangsu Shuanggou Distillery Co., Ltd is located in Shuanggou Town, a thousand-year old town surrounded by Huaihe River and Hongze Lake. In 1977, the fossil of Anthropocene unearthed in Xiacaowan near Shuanggou was named as the fossil of Drunken ape after being authenticated by experts from the Institute of Paleontology of the Chinese Academy of Sciences. Scientists have concluded that more than 10 million years ago, in the subtropical forest of Shuanggou area, living in the hominid, because swallowed the natural fermentation of wild fruit liquid surface drunk, became a fossil tens of millions of years later. This assertion has been included in the modern encyclopedia of China, in order to fully explore the ancient connotation of Shuanggou as the source of Chinese wine, the archaeological experts of the Chinese Academy of Sciences conducted a more detailed scientific survey of Shuanggou area for the second time in 2001, and found that as early as more than 10 million years ago, there were paleontological groups thriving in Shuanggou area. Accordingly, You Yuzhu, Xu Qinqi and Ji Hongxiang, researchers at the Institute of Vertebrate Paleontology and Paleoanthropology of the Chinese Academy of Sciences, jointly wrote "Shuanggou Drunken Ape" and published it at home and abroad. The unique geographical environment has created a long history of Shuanggou wine making. |
|
| AWARD DETAILS | |
| |
Zodiac Loong Chinese Baijiu Packaging by Chengdu Stone Design Co., Ltd is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Chengdu Stone Design Co., Ltd for design Zodiac Loong Chinese Baijiu here.· Press Members: Login or Register to request an exclusive interview with Chengdu Stone Design Co., Ltd. · Click here to view the profile and other works by Chengdu Stone Design Co., Ltd. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |