Zaku Naguwashi Series Japanese Sake by Yasushi Uemura |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Zaku Naguwashi Series PRIMARY FUNCTION: Japanese Sake INSPIRATION: The design emphasizes Japanese spirituality to highlight the unique characteristics of sake. It draws inspiration from traditional motifs, such as "shide," the paper streamers used in Japanese shrines to mark sacred boundaries, and the art of "origata," the traditional method of folding paper in ceremonial practices. UNIQUE PROPERTIES / PROJECT DESCRIPTION: A premium Japanese sake designed for luxury restaurants primarily in Europe and America. It was created with the goal of being featured on wine lists as one of the basic options for food pairing, alongside wines. OPERATION / FLOW / INTERACTION: It is mainly served in restaurants in Europe and the United States that serve sake. By adding sake to the menu, which has previously offered a wide variety of wines, the restaurant can provide a broader selection. This gives guests the opportunity to explore new flavors and experience choices they haven't had before, while also sparking an interest in Japanese culture. PROJECT DURATION AND LOCATION: This project started in Mie Prefecture, Japan, in 2020, and by April 2023, three varieties of the series were completed. Sales began in Tokyo and other parts of Japan, and the product is also available in Europe and the United States. The sales continue. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: In this label design, small cut-out holes were made to express the folded shapes of paper. Since the holes are extremely small, they are manually cut. As sake labels need to be durable when placed in coolers, synthetic paper was used to give the appearance of traditional paper while providing the necessary durability. SPECIFICATIONS / TECHNICAL PROPERTIES: Grass Bottle 750ml: Height 335mm, Diameter 80mm TAGS: Sake, Japanese sake, Zaku, Drink Package, Japan, UemuraDesign, Traditional RESEARCH ABSTRACT: In recent years, sake has become popular in the Western market. Usually, sake bottles are written in Japanese and are often difficult to understand. So, I expressed it using traditional Japanese imagery in a way that a sommelier at a Western restaurant could intuitively understand. CHALLENGE: Sake in wine bottles can easily be mistaken for wine, making it challenging to create a design that immediately conveys 'Japan.' To express sake through traditional Japanese imagery, we drew inspiration from elements such as 'shide' (white paper streamers used in Shinto rituals) and 'origata' (envelopes folded to convey respect), incorporating these symbols into the design to represent Japanese spirituality. ADDED DATE: 2024-09-27 08:26:14 TEAM MEMBERS (1) : IMAGE CREDITS: Yasushi Uemura, 2024. |
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| Visit the following page to learn more: https://seizaburo.jp/en/naguwashi-specia |
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| CLIENT/STUDIO/BRAND DETAILS | |
| NAME: Shimizu Seizaburo Shoten Ltd. PROFILE: A Japanese sake brewery located in Suzuka City, Mie Prefecture, Japan. Founded in 1869, it has a history spanning 150 years. The flagship brand is "ZAKU," which has won numerous awards both domestically and internationally. In recent years, the company has expanded its market into the United States and Europe. |
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| AWARD DETAILS | |
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Zaku Naguwashi Series Japanese Sake by Yasushi Uemura is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Yasushi Uemura for design Zaku Naguwashi Series here.· Press Members: Login or Register to request an exclusive interview with Yasushi Uemura. · Click here to register inorder to view the profile and other works by Yasushi Uemura. |
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