Vegetable Box Packaging by Kikumi Yoshida |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Vegetable Box PRIMARY FUNCTION: Packaging INSPIRATION: Through extensive meetings in the fields, we gained insight into the farm owner's passion for vegetable farming and the intricacies of his production. This experience revealed that vegetables are not merely visually appealing; they possess a charm that engages the senses. This realization has greatly enhanced the brand's identity and improved the product's appeal, positively influencing consumer perception and reinforcing its market presence. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Vegetables are envisioned as "art born from the soil," engaging our senses through their appearance and aroma. The design motif, reminiscent of the sun, symbolizes a cross-section of a carrot, fostering connections between giver and receiver. This initiative reintroduces familiar vegetables in a novel light. The labels are made from materials that do not harm the packaging, allowing use after gifting. This approach enhances the value of the vegetables, making them a more meaningful gift. OPERATION / FLOW / INTERACTION: Carrot leaves will be used as part of the cushioning material in this package. This way, the unique texture of the vegetable can be felt. In addition, a special label that does not damage the material of the box allows it to be used as a durable and beautiful box that can be used even after gifting. PROJECT DURATION AND LOCATION: The project began in 2022 in Niihama, Ehime, Japan, and won the Grand Prix at that year's Creators Club Ehime Awards, as well as the Packaging Category Award and the Prefectural Citizens' Judging Award. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: This gift box is designed primarily to hold carrots and other root vegetables. Before creating the design, we carefully examined the carrots from various angles and chose a paper that highlights their vibrant colors. To enhance the visual appeal, we applied transparent foil stamping on the top surface, creating a symbol that resembles a sun, inspired by the cross-section of a carrot. The interior of the box features a deep gray color, accompanied by brand description text that articulates the brand concept. This thoughtful design not only showcases the beauty of the vegetables but also communicates the essence of the brand effectively. SPECIFICATIONS / TECHNICAL PROPERTIES: 300 mm (w) x 235 mm (d) x 70 mm (h) TAGS: gift, package design, farmer, vegetable, foil stamping RESEARCH ABSTRACT: The motif printed on the top of the box is a cross section of a carrot, which is a schematic representation of the sun. The cross section of the carrot shows multiple tissues beautifully aligned. It is the parts of the carrot that are usually overlooked that have universal beauty. CHALLENGE: The value of carrots in the market is very low. The concept and difficult part of the project was to break that common sense and appeal to consumers by adding new value to the taste, beauty, and bounty of carrots and vegetables. ADDED DATE: 2024-09-29 02:32:37 TEAM MEMBERS (1) : IMAGE CREDITS: #1:Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando,vegetable box,2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
| NAME: Hagata Farm PROFILE: Hagata Farm is located in Niihama City, Ehime Prefecture, where it produces a wide range of vegetables, including carrots, eggplants, potatoes, and bell peppers. The farm maintains a strong connection to the local community by teaching children the importance of food through hands-on experiences in the fields. These activities help the younger generation understand the origins of their food and its significance. Hagata Farm also contributes to the community by creating sunflower fields, which bring people together and uplift the local area. Their efforts focus on both farming and enriching the community. |
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| AWARD DETAILS | |
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Vegetable Box Packaging by Kikumi Yoshida is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Kikumi Yoshida for design Vegetable Box here.· Press Members: Login or Register to request an exclusive interview with Kikumi Yoshida. · Click here to register inorder to view the profile and other works by Kikumi Yoshida. |
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