Kinokomeshi Packaging by Kikumi Yoshida |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Kinokomeshi PRIMARY FUNCTION: Packaging INSPIRATION: The package design aims to rejuvenate interest in mushrooms produced in Ehime for many years, specifically targeting a younger audience. Crafted to serve as an ideal gift, it is intended to leave a memorable impression. The choice of vermilion, a color that stands out in natural settings, ensures high visibility when displayed on sales floors, thereby enhancing brand recognition and appeal. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This kamameshi set is designed to allow you to enjoy the flavor of mushrooms in an outdoor setting. The background features the mountains of Ehime Prefecture, with the logo accentuated by gold foil stamping. The vivid colors, inspired by outdoor goods, are based on the concept of standing out in nature. OPERATION / FLOW / INTERACTION: This package is designed to be robust enough to withstand the weight of the rice, dashi stock, and other components included in the kamahan set during transportation. Its durability ensures that even when multiple boxes are stacked, they will not be crushed, maintaining the integrity of the contents. The packaging's strength is crucial for long-distance shipping, providing confidence that the product will arrive in excellent condition. This attention to structural integrity not only protects the items but also reflects the quality and care put into the entire set, ensuring a positive experience for the consumer. PROJECT DURATION AND LOCATION: The project began in 2023 in Niihama City, Ehime Prefecture, and in the same year won the Creators Club Ehime Award in the packaging category. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: We held meetings with the client to understand his dedication to mushroom production which he has honed over years in the industry.The packaging needed to be strong enough to protect the product so we chose thicker paper for durability. To enhance its look we used foil stamping adding a touch of sophistication that complements the high quality paper.This careful design reflects both the products strength and the clients commitment to excellence in mushroom production. SPECIFICATIONS / TECHNICAL PROPERTIES: 130 mm (W) x 35 mm (D) x 200 mm (H) TAGS: Kamameshi, Japanese food, package design, Japanese food RESEARCH ABSTRACT: We redesigned an existing product to appeal to outdoor enthusiasts, influenced by the pandemics rise in people seeking healing and refreshment outdoors in Japan. By targeting this new customer base, we aimed to capture the growing market. Our stylish concept and design allowed us to expand sales channels effectively. This strategic approach aligns with current consumer trends and enhances the products appeal in a competitive market. CHALLENGE: It was challenging to present a familiar and rustic-looking mushroom in a stylish new design. ADDED DATE: 2024-09-29 04:23:03 TEAM MEMBERS (1) : IMAGE CREDITS: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, KINOKOMESHI 2023. |
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| Visit the following page to learn more: https://x.gd/uA5uj | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
| NAME: Taiai Co. PROFILE: Taiai Co., Ltd. is a company that focuses on the development of mushroom-centered businesses, with an emphasis on health, food, and natural science. They are dedicated to exploring the nutritional benefits and potential of mushrooms, aiming to create products and services that utilize these unique qualities. The company places significant importance on the value of mushrooms as a health-promoting food and is committed to developing items that can enrich people's diets. From a natural science perspective, they conduct research on mushrooms to gain deeper insights and apply this knowledge to discover new possibilities and innovations. In this way, Daiai Co., Ltd. continues to challenge itself by supporting people's health through the power of mushrooms, while also making new proposals in the field of food, driven by their ongoing research and development efforts. |
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| AWARD DETAILS | |
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Kinokomeshi Packaging by Kikumi Yoshida is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Kikumi Yoshida for design Kinokomeshi here.· Press Members: Login or Register to request an exclusive interview with Kikumi Yoshida. · Click here to register inorder to view the profile and other works by Kikumi Yoshida. |
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