Virtu AI Experimental Shopping Website by Yue Hu, Xi Zhou and Minghao He |
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| DESIGN NAME: Virtu AI PRIMARY FUNCTION: Experimental Shopping Website INSPIRATION: The inspiration for this project stemmed from a desire to merge AI with personal expression in a creative and meaningful way. By leveraging advanced image generation and segmentation technologies, we sought to transform the traditional, mass-produced press on nail industry into a highly personalized experience. Our aim was to empower users to showcase their individuality while offering skilled artisans a global platform. Transforming creativity into tangible wearables. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Virtu AI is a web platform that empowers fashion enthusiasts to design personalized press on nails using AI, turning digital concepts into tangible objects for self expression. By blending AI models with artisanal craftsmanship, it redefines nail art through a creative and customized experience. The platform is designed to support users with intuitive navigation, fosters their creativity and ideation, and enables high-quality refinement, transforming their ideas into reality. OPERATION / FLOW / INTERACTION: Virtu AI's user experience begins with a clear and engaging landing page that builds trust and motivates users to design custom nail art. With a simple, structured sentence and interactive visuals, users can easily create their own nails without complex interfaces. The app then generates and segments each nail tip, allowing users to design a set of 10 single nails, with options to match their design with pre-existing colors. Once finalized, Virtu AI connects the design with skilled artisans who craft and ship the personalized press-on nails, ensuring a cohesive and unique style for each user. PROJECT DURATION AND LOCATION: The project began in April 2024 in California, USA, with the development of the first iteration (v0). After first round of user feedbacks, V1 was implemented and launched in June 2024. The current version, designed in July 2024, builds on insights from the previous versions and incorporates findings from extensive user studies. FITS BEST INTO CATEGORY: Interface, Interaction and User Experience Design |
PRODUCTION / REALIZATION TECHNOLOGY: Virtu AI's design process combined AI integration, UX/UI principles, and personalized fashion solutions. Figma was used for the design framework, while DALL·E powered the image generation. Matters.js was utilized to implement the interactive design interface. The nail matching system incorporated advanced segmentation algorithms in computer vision to ensure precise customization. A/B testing, user interviews, and data-driven insights were pivotal in shaping the final design, optimizing both usability and creativity for a superior user experience. SPECIFICATIONS / TECHNICAL PROPERTIES: The project is a web app that utilizes a pipeline of cutting-edge technology. Image generation interaction is powered by Matter.js, a 2D physics engine that provides real-time tactile feedback and playful interaction. The nail set designs are generated using the DALL·E API, creating personalized designs based on user specifications. For nail matching, the app leverages advanced computer vision segmentation technology, accurately segmenting each individual nail from the original image to ensure precise customization and a seamless user experience. TAGS: press-on nails, e-commerce, generative AI, nail art, online shopping, creative, fashion RESEARCH ABSTRACT: The research behind Virtu AI focused on enhancing user experience and AI integration. The primary goal was to simplify AI-driven nail design while empowering user creativity. A mixed-methods approach was used, combining user interviews, A/B testing, and usability studies. Data was collected through surveys, website traffic analysis, and interaction analytics, with over 30 participants testing different iterations. Results showed a strong preference for intuitive design and personalized options, which led to better navigation, improved accessibility, and increased creativity. This research has enhanced inclusivity and revolutionized AI-based customization in fashion. CHALLENGE: The hardest part of the Virtu AI project was balancing cutting-edge AI with a user-friendly experience. A key challenge was making complex AI image generation feel intuitive for users without technical backgrounds. Overcoming this required multiple iterations, user feedback, and creative testing. We faced technological limitations in real-time segmentation and production feasibility while ensuring compliance with data privacy laws. Combining AI innovation with artisanal craftsmanship also added logistical complexities in aligning production timelines. ADDED DATE: 2024-09-29 04:01:40 TEAM MEMBERS (3) : Yue Hu - UX/UI Designer, Xi Zhou - UX/UI Designer and Heidi Minghao He - Creative Technologist IMAGE CREDITS: All materials credit to Xi Zhou, Yue Hu and Heidi He |
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| CLIENT/STUDIO/BRAND DETAILS | |
| NAME: Virtu AI PROFILE: Virtu AI introduces an AI agent that bridges creativity and reality through advanced technology, merging personalization with real-time trends to redefine design, fabrication, and marketing. The platform offers a suite of advanced systems functioning as on-device agents, enhancing user understanding and delivering personalized recommendations. One standout product line enables users to analyze their Instagram personalities, offering insights into their social media personas and uncovering unique traits that align with custom product suggestions. Another product line allows users to design personalized press-on nails using AI, offering a blend of creativity and craftsmanship. By integrating personalization with trend analysis, Virtu AI delivers a more tailored and engaging user experience, transforming how users interact with fashion and self-expression. |
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Virtu Ai Experimental Shopping Website by Yue Hu, Xi Zhou and Minghao He is Winner in Digital Product Design Category, 2024 - 2025.· Read the interview with designer Yue Hu, Xi Zhou and Minghao He for design Virtu AI here.· Press Members: Login or Register to request an exclusive interview with Yue Hu, Xi Zhou and Minghao He. · Click here to register inorder to view the profile and other works by Yue Hu, Xi Zhou and Minghao He. |
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