Tawuniya Insurance Mobile App by Prashant Dixit |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Tawuniya PRIMARY FUNCTION: Insurance Mobile App INSPIRATION: The inspiration for this project stemmed from a vision to make insurance more accessible, efficient, and user centric. Observing the evolving needs of Saudi consumers, the idea was to integrate cutting-edge AI and UX design to bridge gaps in the industry. By prioritizing health, safety, and convenience, the aim was to create a platform that not only meets but exceeds user expectations, empowering individuals and families with tailored solutions. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This innovative platform redefines the claims process, particularly for medical malpractice cases, by integrating advanced ocr and ai technologies. Users can effortlessly submit required documents, which are analyzed to extract key information and generate concise summaries. This approach streamlines the traditionally cumbersome process, offering unprecedented speed and efficiency. The design's strength lies in its ability to seamlessly combine user centric functionality with cutting edge technology, ensuring a superior, hassle free experience. OPERATION / FLOW / INTERACTION: Tawuniya Super App operates through a simple and user friendly flow, starting with the landing page where users can easily navigate through various insurance services, such as motor, health, and property insurance. After selecting their preferred service, users are guided to complete their transactions smoothly. Key steps include registering or logging in, exploring available options, and purchasing or managing policies. Real time AI assistance ensures quick resolutions, with seamless integrations allow users to buy a car within the app. PROJECT DURATION AND LOCATION: The project commenced in January 2023 in Saudi Arabia and is scheduled for completion in December 2023. FITS BEST INTO CATEGORY: Interface, Interaction and User Experience Design |
PRODUCTION / REALIZATION TECHNOLOGY: The Super App leverages modern development tools and frameworks to deliver a robust and flexible user experience. Built using Flutter, a highly efficient cross-platform framework, the app ensures seamless functionality on both iOS and Android devices. Integrations is achieved through API connections and in app web views, allowing users to explore and buy cars easily. Advanced OCR and AI systems enhance the medical malpractice claims workflow by providing document analysis, intelligent recommendations, and real-time guidance. Dual language support LTR and RTL ensures accessibility, meeting diverse user needs. SPECIFICATIONS / TECHNICAL PROPERTIES: The app designed and optimized to ensure seamless functionality across devices. Its core modules include motor, health, and property insurance services, enhanced by AI-driven OCR technology for medical malpractice claims. It built to help the user and for scalability and flexibility, the app operates with efficient resource management, ensuring high performance across platforms. Technical specifications include a responsive design supporting resolutions from 360 x 640 pixels (mobile) to 1920 x 1080 pixels (desktop/web views), ensuring compatibility with diverse device standards and screen aspect ratios. TAGS: Digital insurance, AI Driven Claims, User Experience, Medical Malpractice, Motor Insurance, Ocr Technology, Insurance Innovation RESEARCH ABSTRACT: The research adopted a user centered approach to enhance digital experiences on Tawuniya.com. It aimed to identify usability challenges, improve accessibility, and optimize engagement. Using a mixed-methods methodology, surveys, interviews, and usability tests were conducted alongside analytics tools. Participants included diverse user segments, such as customers, agents, and corporate partners. Insights revealed navigation and content clarity issues, leading to actionable redesign strategies. CHALLENGE: The project faced challenges in balancing innovative design with regulatory compliance and addressing diverse user needs. Cultural and social norms in Saudi Arabia necessitated inclusive yet locally aligned designs. Adapting to rapidly evolving technologies and ensuring accessibility for all demographics were additional obstacles. Limited real-time user data initially delayed insights. Through cross-functional collaboration and adaptive tools, these challenges were successfully navigated, resulting in a compliant and user-focused solution. ADDED DATE: 2024-12-14 04:27:23 TEAM MEMBERS (1) : IMAGE CREDITS: © 2024 Tawuniya 2024, All Rights Reserved. PATENTS/COPYRIGHTS: All intellectual property, including patents, trademarks, and registered copyrights, related to this project are owned by Tawuniya. This includes the design concepts, user interface elements, proprietary research methodologies, and content developed during the project. All materials are protected under applicable Saudi Arabian and international intellectual property laws. |
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| Visit the following page to learn more: https://www.tawuniya.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
| NAME: Tawuniya PROFILE: Tawuniya was the first national insurance company licensed in Saudi Arabia to practice all insurance types in accordance with the cooperative insurance principle that is accepted by Islamic Shariah, obtaining its license on 1 December 2004 by the Saudi Central Bank (SAMA), under the Cooperative Insurance Companies Control Law. The Company is also regulated by, and compliant with SAMA regulations applicable to the insurance industry. Tawuniya provides its customers with more than 60 insurance classes including health, motor, takaful, travel, and property and casualty insurance for coverage of assets in addition to liability insurance for damage and accidents across multiple sectors including marine, aviation, and energy. Strongly anchored to nearly four decades of operational excellence, Tawuniya has remained the first choice for all insurance customer segments in Saudi Arabia, continuously improving its service offering through the mastered formula of innovation, technology and collective insurance expertise. The Company’s Head Office is located in Riyadh, Saudi Arabia. |
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Tawuniya Insurance Mobile App by Prashant Dixit is Winner in Mobile Technologies, Applications and Software Design Category, 2024 - 2025.· Read the interview with designer Prashant Dixit for design Tawuniya here.· Press Members: Login or Register to request an exclusive interview with Prashant Dixit. · Click here to register inorder to view the profile and other works by Prashant Dixit. |
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