TopolinoWorld Product Launch by Digital Panorama |
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| DESIGN NAME: TopolinoWorld PRIMARY FUNCTION: Product Launch INSPIRATION: While creating Topolino World, we were inspired by Fiat Topolino's fun and life-enhancing design. Thinking of it as a giant toy, we developed a creative approach that blends the themes of play and discovery. By animating every feature of the product in a miniature world, we emphasised the fun and dynamic aspects of Topolino. Thus, we offered viewers a digital experience that is both enjoyable and memorable. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Inspired by the functional, compact and fun spirit of the Fiat Topolino, we designed a creative visual world called ‘Topolino World’ using CGI techniques, where every feature - rechargeability, agility, compact design and eco-friendly approach - came to life in dynamic and fun miniature worlds. By telling each feature with special visuals and videos in this unique CGI universe, we reinforced the brand's story with an impressive and rich visual narrative. OPERATION / FLOW / INTERACTION: Topolino World is a playful digital universe where the Fiat Topolino’s key features "compact size, agility, and eco-friendliness&quo PROJECT DURATION AND LOCATION: The Topolino World project started in January 2024 in Istanbul, Turkey, and was completed in April 2024. The project was officially published on September 19, 2024, and presented across various digital platforms. Developed as a CGI-based visual universe, it utilized advanced rendering and animation techniques to effectively showcase the key features of the Fiat Topolino in an engaging and visually immersive manner. FITS BEST INTO CATEGORY: Idea and Conceptual Design |
PRODUCTION / REALIZATION TECHNOLOGY: Topolino World was created using procedural modeling, real-time rendering, and physically based rendering to ensure high visual fidelity. Ray tracing was used for accurate light interactions, while motion blur and depth of field effects enhanced realism. The project followed a 1:10 scale simulation, optimizing polygon count for seamless animation. Using Blender, Cinema 4D, and Unreal Engine, we achieved a dynamic, immersive, and highly shareable digital experience. SPECIFICATIONS / TECHNICAL PROPERTIES: Topolino World was created using CGI techniques with a 1:10 scale simulation to maintain real-world proportions. The project was developed in 4K resolution with physically based rendering for material accuracy. Ray tracing was used for realistic lighting and reflections, and animations followed a 60 FPS pipeline. Polygon reduction and procedural modeling ensured smooth digital platform performance. TAGS: CGI storytelling, miniature world, Fiat Topolino, digital brand experience, immersive design, real-time rendering, motion design, playful aesthetics, photorealistic animation, gamified marketing RESEARCH ABSTRACT: This project utilized design-driven research to explore how CGI storytelling enhances brand engagement. We analyzed successful digital campaigns and conducted focus groups to assess emotional impact. Using Blender, Cinema 4D, and Unreal Engine, we crafted an immersive, miniature world. Results showed higher engagement and recall, proving CGI's power in marketing. This approach boosts brand perception, shareability, and emotional connection in digital spaces. CHALLENGE: The biggest challenge was balancing realism and playfulness in a CGI-driven miniature world while ensuring Fiat Topolino’s features remained clear. Maintaining scale accuracy and creating believable animations required extensive testing. Technological constraints, such as rendering efficiency and polygon optimization, were overcome using real-time rendering. The shift toward digital marketing influenced the design, ensuring it remained engaging, shareable, and innovative. ADDED DATE: 2025-01-02 09:09:32 TEAM MEMBERS (5) : Creative Director Erkan Kaya, Creative Director İlker Daglı, Account Supervisor Merve Yazıcı, CGI Artist Umut Ucar and CGI Artist Enes Yurdakul IMAGE CREDITS: Digital Panorama, 2024. |
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| CLIENT/STUDIO/BRAND DETAILS | |
| NAME: FIAT Turkiye PROFILE: Fiat Türkiye operates under the umbrella of Tofaş, a joint venture between Koç Holding and Stellantis (formerly FCA). Established in 1968, Tofaş manages the production, distribution, and marketing of Fiat vehicles in Turkey. Fiat Türkiye offers a diverse range of vehicles, from compact cars to commercial models, catering to varying consumer needs. With a strong focus on local manufacturing, Fiat Türkiye produces several models, including the Fiat Egea, Fiat Topolino, which is both a domestic market leader and a significant export product. Combining global expertise with Koç Holding's local strength, Fiat Türkiye plays a key role in the Turkish automotive industry while contributing to the country's economy through innovation, employment, and export activities. |
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Topolinoworld Product Launch by Digital Panorama is Winner in Advertising, Marketing and Communication Design Category, 2024 - 2025.· Read the interview with designer Digital Panorama for design TopolinoWorld here.· Press Members: Login or Register to request an exclusive interview with Digital Panorama. · Click here to register inorder to view the profile and other works by Digital Panorama. |
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