Miniso Land Retail by Xiang Li |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Miniso Land PRIMARY FUNCTION: Retail INSPIRATION: The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: Shanghai, China FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: interior retail RESEARCH ABSTRACT: - CHALLENGE: Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people. ADDED DATE: 2025-02-03 01:08:09 TEAM MEMBERS (1) : IMAGE CREDITS: Photograph丨SFAP |
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| Visit the following page to learn more: https:// https://www.xl-muse.com | |||||
| AWARD DETAILS | |
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Miniso Land Retail by Xiang Li is Winner in Interior Space and Exhibition Design Category, 2024 - 2025.· Read the interview with designer Xiang Li for design Miniso Land here.· Press Members: Login or Register to request an exclusive interview with Xiang Li. · Click here to register inorder to view the profile and other works by Xiang Li. |
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