Cyp Corporate Identity by Pablo Prada Granada |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Cyp PRIMARY FUNCTION: Corporate Identity INSPIRATION: Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang. UNIQUE PROPERTIES / PROJECT DESCRIPTION: CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements: A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering. OPERATION / FLOW / INTERACTION: Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased. PROJECT DURATION AND LOCATION: Project started in Bogota, on April of 2024, and was published officially in June 2024 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro SPECIFICATIONS / TECHNICAL PROPERTIES: Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation. TAGS: Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces RESEARCH ABSTRACT: A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand. CHALLENGE: Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome. ADDED DATE: 2025-02-21 17:07:51 TEAM MEMBERS (1) : Pablo Prada Granada IMAGE CREDITS: Pablo Prada Granada, 2024. |
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| Visit the following page to learn more: https://bit.ly/41wejRC | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
| NAME: Construcciónes y Pavimentos PROFILE: CONSTRUCCIONES Y PAVIMENTOS, is a Colombian company with more than thirty years of solidity and experience in the execution of buildings and construction of civil works; architectural designs, construction and development of real estate projects, programming, budgets, consulting, rehabilitation, maintenance and construction of roads, geotechnical solutions, earthworks and urban planning works, complying with the highest standards of quality and service. |
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| AWARD DETAILS | |
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Cyp Corporate Identity by Pablo Prada Granada is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer Pablo Prada Granada for design Cyp here.· Press Members: Login or Register to request an exclusive interview with Pablo Prada Granada. · Click here to register inorder to view the profile and other works by Pablo Prada Granada. |
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