Amores Beauty Lounge by A4DH Branding Services |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Amores PRIMARY FUNCTION: Beauty Lounge INSPIRATION: Amores logo design uses elegant capital letters with delicate curves for the logotype, symbolizes the presence of some women together, showcasing femininity, elegance, and confidence. Each figure embodying charm, sophistication, and an understated allure. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Amores identity design is influenced by Arabic architecture, incorporating motifs from Dubai landmarks and natural elements from the Gulf region, such as palm trees and the graceful gazelle. These visuals, symbols of beauty and femininity, align with the cultural context of the GCC region. The result is a harmonious blend of elements that create engaging patterns, effectively conveying the brand story and emotions. OPERATION / FLOW / INTERACTION: Amores identity extended and integrated into every physical and digital touchpoint of the brand, from product packaging to its presence across social media and the website. Wherever the name Amores appears, its unique visual signature is sure to leave a lasting impression. PROJECT DURATION AND LOCATION: The project started in Jun 2024 in Dubai and finished in Aug 2024 in Dubai, and was launched in Jan 2025. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Amores also offered a range of beauty products, including skincare and haircare items, creams, and gift sets. Naturally, we extended the visual identity to these packaging designs, creating a cohesive aesthetic across the entire product line. SPECIFICATIONS / TECHNICAL PROPERTIES: Amores color palette combines trending beauty industry hues with warm, nude and earthy tones inspired by the UAE natural landscapes. Shades reminiscent of deserts, golden sands, and sunlit vistas shape a brand identity that feels modern yet deeply connected to its geographical roots. TAGS: branding, brand identity, identity design, logo design, visual language RESEARCH ABSTRACT: Amores, a premium beauty lounge located in the heart of Dubai, stands as a beacon of elegance in one of the most historic and culturally rich neighborhoods. The primary objective in crafting the visual identity of Amores was to create a brand that harmoniously blends modernity with a profound sense of heritage, capturing the essence of Arab culture. The brand was envisioned to resonate with a diverse audience of premium clients, and a particular focus on attracting noble Emirati women who embody grace and tradition. To achieve this vision, a dynamic approach was adopted in the visual identity design. CHALLENGE: The creative direction drew inspiration from iconic elements of the beauty industry; mirrors, combs, crowns, and scissors; yet reimagined them through the lens of classical and vintage styles. This artistic choice evoked a sense of nostalgia and authenticity, allowing the audience to feel a genuine connection to the brand spirit. ADDED DATE: 2025-02-24 07:12:58 TEAM MEMBERS (19) : Creative Director: Mehdi Javadinasab, , Design Director: Amir Asgharzadeh, , Graphic Designers: Mehdi Javadinasab, Nasrin Dashti, Mohammad Rajabi, Sepideh Chamani, Matin Etedal, , Design QC: Vida Valizadeh, , Motion Designer: Pariya Tabrizi, , Ui/Ux Designer: Fatemeh Abbasi, , Photographer: Ali Moradi, , Project Manager: Zahra Hashemi, , Account Director: Baha Khatambakhsh, and Account Executive: Ghazal Babajani IMAGE CREDITS: Photographer Ali Moradi, Amores, 2024. |
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| Visit the following page to learn more: https://www.instagram.com/amores.uae | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
| NAME: A4 Design House PROFILE: Established in 2013, A4DH Branding Services is a distinguished branding agency with offices in Dubai and Tehran. Renowned for its ability to seamlessly integrate design, art, business, and innovation, the agency crafts exceptional brand experiences that resonate globally. With a diverse clientele spanning the United States, Europe, and the Middle East, A4DH Branding Services has become a trusted partner for leading organizations and influential figures. Specializing in comprehensive visual solutions, the agency offers expertise in brand identity, packaging design, and beyond. Backed by over a decade of experience and a portfolio of more than 350 successful projects, A4DH Branding Services offers fresh perspectives and strategic creativity to a wide range of industries. Its interdisciplinary team combines artistic vision with business acumen to develop tailored branding solutions that meet the evolving demands of the market. |
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| AWARD DETAILS | |
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Amores Beauty Lounge by A4dh Branding Services is Winner in Graphics, Illustration and Visual Communication Design Category, 2024 - 2025.· Read the interview with designer A4DH Branding Services for design Amores here.· Press Members: Login or Register to request an exclusive interview with A4DH Branding Services. · Click here to register inorder to view the profile and other works by A4DH Branding Services. |
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