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Cheetos Cheesy Verse 2024 Immersive Experience by PepsiCo Design and Innovation
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DESIGN DETAILS
DESIGN NAME:
Cheetos Cheesy Verse 2024

PRIMARY FUNCTION:
Immersive Experience

INSPIRATION:
Inspired by the unique personalities within the Cheetos portfolio, we created a universe of different flavors and different worlds. Each Cheetos snack — Torciditos, Bolitas, Colmillos, Flamin' Hot, Poffs, and Popcorn — had its own experience, always with a gravitational pull toward entertainment, fashion, and food, the centers of gravity in the Cheetos Cheesy Verse.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of the Cheetos Cheesy Verse, an immersive experience created by our team in Mexico City. This year, the Cheetos Cheesy Verse was back and cheesier than ever. We wanted the immersive experience to be bigger than previous years, so we invited the Cheetos faithful to explore the world of Cheetos through 10 unique experiences.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

 PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2025-02-24 10:47:37

TEAM MEMBERS (1) :


 IMAGE CREDITS:
PepsiCo Design and Innovation, 2024.


CLIENT/STUDIO/BRAND DETAILS
NAME:
-

PROFILE:
-


NOMINATION DETAILS

Cheetos Cheesy Verse 2024 Immersive Experience by Pepsico Design and Innovation is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Cheetos Cheesy Verse 2024 Immersive Experience by Pepsico Design and Innovation is Winner in Interior Space and Exhibition Design Category, 2024 - 2025.

· Read the interview with designer PepsiCo Design and Innovation for design Cheetos Cheesy Verse 2024 here.

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· Click here to register inorder to view the profile and other works by PepsiCo Design and Innovation.


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Did you like Pepsico Design and Innovation's Interior Design?
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