Ubo Shampoo Series by Wang Houcai |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Ubo PRIMARY FUNCTION: Shampoo Series INSPIRATION: Primitive geometric figures, such as circles, triangles, rectangles, etc., are the most common forms, ranging from capsules, earrings, teacups, pots, to industrial equipment, spacecraft, universe and celestial bodies. They are the most basic forms of all objects, showing a classic Geometric beauty extends from this basic figure to various shapes. Simple and easy to remember and recognize UNIQUE PROPERTIES / PROJECT DESCRIPTION: Original geometric figures, circles, rectangles, etc. are everywhere, showing classic geometric beauty. Ubo advocates a pure and simple lifestyle. The fast-paced life in the city has made modern people exhausted, so they hope that life can be simpler and return to its true beauty. The product packaging reflects this spirit. Through the cutting of lines and surfaces, it presents the iconic oval visual symbol, which embodies simplicity and purity, and the product is easy to identify. OPERATION / FLOW / INTERACTION: Open the pump head and press to use PROJECT DURATION AND LOCATION: The project started in Shanghai on April 3, 2022, and the design was completed in Shanghai on May 20, 2022. sale on September 3, 2022. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: pe material has higher chemical resistance and excellent impact resistance than other materials such as pet, so it is suitable for storing chemical products such as cosmetics and detergents. In addition, the manufacturing cost of plastic bottles made of pe is relatively low and easy to produce and process. SPECIFICATIONS / TECHNICAL PROPERTIES: size: Shampoo Regular: 79mm × 68mm × 218mm (525g) Shampoo High capacity: 86mm × 75mm × 236mm (800g) Body lotion: 62mm × 53mm × 172mm (228g) Hair mask: 95mm ×88mm ×70mm (350g) TAGS: Ubo, Ubo shampoo series products , bottle design , packaging design, care products, shampoo RESEARCH ABSTRACT: In addition to the simple shape of the Ubo shampoo series products, the design of the bottle body incorporates cut-through surfaces. This design point not only emphasizes the simplicity and beauty of the appearance, but also focuses on the user experience. Through the unique face cutting, the product feels more comfortable in the hand, making the user more comfortable during use and enhancing the practicality of the product. It is also the visual symbol of the product. CHALLENGE: How to save consumers the energy to find ideal products is the key challenge in this case. The unique bottle shape forms a clear visual symbol that carries through the entire product range. Product packaging can express the value of the brand in a minimalist and beautiful way. ADDED DATE: 2024-04-25 08:23:31 TEAM MEMBERS (1) : Wang Houcai IMAGE CREDITS: Image #No1 Designer Wang Houcai, ubo, 2024. Image #No2 Designer Wang Houcai, ubo, 2024. Image #No3 Designer Wang Houcai, ubo, 2024. Image #No4 Designer Wang Houcai, ubo, 2024. Video Credits: Wang Houcai, 2024 |
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| CLIENT/STUDIO/BRAND DETAILS | |
| NAME: Banwea Brand Design (Shanghai) Co., Ltd. PROFILE: Banwea Design is a comprehensive brand creative agency with design as its core. It has served more than 100 domestic and foreign brands so far. Services include brand strategy, brand design, device design and development, product packaging and visual animation and other full-process solutions, dedicated to many industries such as FMCG, beauty and fashion industries. Banwea Design has a design team full of creativity and enthusiasm, and has won international design awards such as Muse Design Awards, IDA, and Pentawards, and has established in-depth cooperative relationships with many companies. We believe this is a combination of art and science, and we will continue to provide customers with the best brand creation and integrated design to help brands realize value. |
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| AWARD DETAILS | |
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Ubo Shampoo Series by Wang Houcai is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Wang Houcai for design Ubo here.· Press Members: Login or Register to request an exclusive interview with Wang Houcai. · Click here to register inorder to view the profile and other works by Wang Houcai. |
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