Charlene 10 Years Gift Box by Hanyun Gu and Yibing Hu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Charlene 10 Years PRIMARY FUNCTION: Gift Box INSPIRATION: We designed a book box in the shape of a fan case with the theme "Ren Feng Presented in a Box." The structure mimics an open window, echoing the theme of the brand's first exhibition, "Open Xuan to View the Splendor." The book box's surface features the exhibition theme "Bamboo Shadows and Elegant Fans Presented by Xuan" embossed in green, with the brand's slogan embossed in silver on the left side of the lid. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The elegant name for a fan, "Ren Feng," implies the virtues of benevolence, righteousness, propriety, wisdom, and trustworthiness, as well as the elegance of poetry, music, and odes. This concept serves as the creative theme for Charlene Classic and represents a unique emotional symbol used to interpret the values shared by the brand and its users. They are using jewelry as a medium to promote Chinese culture and supreme philosophical wisdom. OPERATION / FLOW / INTERACTION: It appears in the form of a commemorative gift box in the exhibition. It helps the on-site audience better understand the brand story, history and development, and get to know the brand products more quickly. PROJECT DURATION AND LOCATION: In July 2023, it started in Beijing. The project ended in October 2023. In November 2023, it was exhibited in Shanghai, Beijing and London in succession. |
PRODUCTION / REALIZATION TECHNOLOGY: While retaining the traditional form of paper invitations, the designer uses a fan as the main invitation for the event. The fan can not only represent the sentiment and taste of the fan holder, but also be used as a token to convey emotions. It will also be an exhibition souvenir. The designer takes the "Wonders of Xiao and Xiang" by Mi Youren, a painter of the Southern Song Dynasty, as the design concept of the entire set of books - summarizing the ancients' evaluations of this painting into four sections and carefully arranging the reading experience after opening the book box according to this structure. In the book case are the main volume, the supplement, the bamboo fan and box, the paper invitation and the bamboo painting card. Readers create an atmosphere of the poetic home of Eastern literati step by step through the rich changes in craftsmanship, materials and different papers during reading. SPECIFICATIONS / TECHNICAL PROPERTIES: Size: 260*95*40mm. We designed a book box in the shape of a fan case with the theme of "Benevolent Breeze Presented in a Box". It adopts an opening structure like a window (qǐ yǒu), echoing the brand's first exhibition theme of "Opening the Window to Admire the Splendor". Inside the white fan box is a green all-bamboo fan. The supplement is in the traditional Chinese accordion binding and unfolds to be as long as 10 meters. TAGS: Oriental aesthetics, reading experience, book design, cultural dissemination, bamboo, painting scroll RESEARCH ABSTRACT: How to convey the brand concept with the "Benevolent Breeze Series" as the core in the tenth anniversary exhibition is the focus of the design. In the first round of proposals, we took "The Benevolent Breeze Spreads¹" as the thinking direction of the design. Among them, "Benevolent Breeze" implies the meanings of "benevolence, righteousness, propriety, wisdom, and trust; elegance, poetry, music, and praise." "Spreads" represents dissemination and promotion. We hope that through design, we can express Charlene's vision of spreading Eastern culture to the world like "The Benevolent Breeze Spreads." In addition, we also hope that when people receive this set of books, they can receive a strong breath of Eastern culture. CHALLENGE: The core of design is to convey "The Benevolent Breeze Spreads" and show the "elegant charm" of the Orient. We conceived from two aspects. Outside: "Benevolent Breeze Presented in a Box". In research, we found ancient people used fine fan cases. We set the album theme as this and designed a book box like a fan case. For the structure, inspired by the brand name "Xuan" (meaning window), we added an opening structure for a window-opening feel, responding to the 2017 exhibition theme. Hoping Charlene keeps spreading Eastern culture. Inside: "Spreading the Elegant Way". We suggest using a fan as the main invitation while keeping paper invitations. A bamboo fan, implying "there is bamboo at the origin", corresponds to two series. We want materials inside to draw on traditional Chinese binding forms. Albums, cards, and invitations should convey oriental charm through printing and paper texture. Overall, we aim to show the elegance of the Orient through design. ADDED DATE: 2024-06-04 07:34:07 TEAM MEMBERS (11) : Chief Editor: Charlene Li, Editor: Xinlong Zhang, Authors: Sally Wang, Translation: Minzy Zhao, Photography and Post-production: Xinlong Zhang, Yunpeng Fu, Shasha Lu, Art Director: Hanyun Gu, Design: Hanyun Gu, Yibing Hu, Proofreading: Sally Wang, Ying Xing, Minzy Zhao, Project Coordination: Xinlong Zhang, Print: Beijing Yinyi Arts Cultural Development Co.,Ltd and Printing: Beijing QiHang DongFang Printing Co.,Ltd IMAGE CREDITS: Photography: Xinlong Zhang, Yunpeng Fu, Shasha Lu Post-production: Xinlong Zhang, Yunpeng Fu, Shasha Lu Picture: CHARLENE High Jewellery Workshop Imperial Palace Fan Collection Design: Carina Yen, Jason Koo, Yuan He Bamboo Fan Collection Design: Yuan He, Yingwan Sun, Hanshu Lai Video: CHARLENE High Jewellery Workshop |
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| Visit the following page to learn more: http://www.t-workshop.com/work/fashion/2 |
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| CLIENT/STUDIO/BRAND DETAILS | |
| NAME: Charlene Classic PROFILE: Charlene Classic, a brand under Xuanling Jewelry (Beijing) Co., Ltd., was established in 2013. It is a high-end jewelry brand originating from the East, adhering to the concept of "1cm² Eastern aesthetics" with jewelry as the carrier. In 2017, he was invited to customize high-end jewelry for the Forbidden City and won the Milan Design Week Award in 2018. |
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| AWARD DETAILS | |
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Charlene 10 Years Gift Box by Hanyun Gu and Yibing Hu is Winner in Giftware Design Category, 2024 - 2025.· Read the interview with designer Hanyun Gu and Yibing Hu for design Charlene 10 Years here.· Press Members: Login or Register to request an exclusive interview with Hanyun Gu and Yibing Hu. · Click here to register inorder to view the profile and other works by Hanyun Gu and Yibing Hu. |
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