Xingshufu Banouet Restaurant by Haodong Liu |
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| DESIGN NAME: Xingshufu Banouet PRIMARY FUNCTION: Restaurant INSPIRATION: Method first, strategy first. The starting point of this design strategy is how to create a deep memory point in the hearts of diners by shaping space, and further form a brand. In addition to the objective existence of functions, space also highlights its own personality in terms of form, color, and texture expression. By creating a subject with strong visual appeal in space, completing a crucial step that is memorable. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The positioning of the "Xingshufu Banouet" restaurant in this project is a high-end dining space that mainly integrates Sichuan cuisine. It is an upgraded version of Xingshu Fu Zhen Cui, located at Shanghai Global Financial Center, Shanghai, adjacent to the Jinmao Building and Shanghai Center in Lujiazui. The designer hopes to maximize the value of business through design, drive brand differentiation through design, and create one of the most iconic restaurants in the city. OPERATION / FLOW / INTERACTION: The brand new visual design accurately controls the change of color brightness, harmoniously matches and makes the space layered. A good space can not only bring people a beautiful visual experience, but also enhance the thematic information of catering brands. The fire that has experienced the changes of the times gives a vivid and interesting emotional accumulation, which also fits in with the atmosphere of the space and is complete with each other. PROJECT DURATION AND LOCATION: The project started in February 2023 in Torino and finished in July 2023 in Rimini. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: The main materials in this project are wood veneer, vintage stainless steel, marble, leather, mirrored stainless steel, mosaic, Malay paint and so on. SPECIFICATIONS / TECHNICAL PROPERTIES: The project covers a total of 680 square meters. TAGS: Interior, Commercial, Natural, Elegant, Oriental elements, Restaurant RESEARCH ABSTRACT: In view of the characteristics and development trend of catering space design, by analyzing the artistic elements of western Sichuan culture and combining with the brand, we fully explore the characteristics of Bashu culture and art. Starting from its natural scenery, history and humanities and other aspects, on the basis of its decorative functions and humanized practical functions, we explore the integration of Bashu cultural elements into catering space design, so that the catering space has cultural heritage, highlights the spiritual connotation, and realizes unique catering space design. CHALLENGE: The unchanging space image of traditional catering brands is like a double-edged sword. It is difficult to change in the fast-growing market after the fixed symbols are memorized. The designer redefined the brand space strategy with thousands of stores and thousands of faces, and more precise gene control brought more free space vision, so that change and unchanged won the market and diners. ADDED DATE: 2024-06-25 07:25:27 TEAM MEMBERS (1) : Haodong liu IMAGE CREDITS: Image #1: Photographer Haha Lu, Xingshufu Banouet, 2023. Image #2: Photographer Haha Lu, Xingshufu Banouet, 2023. Image #3: Photographer Haha Lu, Xingshufu Banouet, 2023. Image #4: Photographer Haha Lu, Xingshufu Banouet, 2023. Image #5: Photographer Haha Lu, Xingshufu Banouet, 2023. PATENTS/COPYRIGHTS: Copyrights belong to Haodong liu, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
| NAME: BTD International Design PROFILE: BTD International Design is led by Mr. Liu Haodong. Adhering to the concept of "creating commercial value through design and generating high premiums through good design", we have always adhered to the principles of "understanding the market, leading trends, personalized customization, and rejecting packages". After years of experience in the industry, we have gradually developed into a comprehensive solution centered on catering, clubs, and hotels, providing customers with space design, soft furnishings, and brand strategies. Over the years, we have completed a large number of high-quality representative works and have won numerous design awards both domestically and internationally. |
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Xingshufu Banouet Restaurant by Haodong Liu is Winner in Interior Space and Exhibition Design Category, 2024 - 2025.· Read the interview with designer Haodong Liu for design Xingshufu Banouet here.· Press Members: Login or Register to request an exclusive interview with Haodong Liu. · Click here to register inorder to view the profile and other works by Haodong Liu. |
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