Flora Gin by Ian Wallace |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Flora PRIMARY FUNCTION: Gin INSPIRATION: This project draws deep inspiration from the contrasting landscapes of Chile, from the life blooming in the arid deserts of the north to the cold, rugged beauty of Patagonia in the south. The resilience of nature in such extreme environments became a metaphor for the design. The color palette reflects the soft tones of northern sunrises and the cold hues of Patagonian skies. The goal was to capture the strength and beauty of these diverse landscapes alongside the artisanal craft of this gin. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Flora label design draws inspiration from the landscapes of northern and southern Chile. It captures the warm hues of the sun reflecting on the northern mountains and deserts, alongside the soft tones of clouds on cold Patagonian days. This design tells a story of Chile diverse natural landscapes, blending these contrasting environments into a visual journey. Each element of the label embodies a connection to the land, creating an immersive experience that reflects the soul of the country. OPERATION / FLOW / INTERACTION: The pink hue of the gin comes from the maqui berry, a fruit native to Chile, perfectly complementing the labels colors. Inspired by the northern desert meeting the sea, the label evokes sunrise skies reflecting on colorful mountains and the ocean. The blue hue of the other gin comes from the calafate berry, another Chilean native fruit, representing the southern skies over Patagonia. This harmony between color and story creates an immersive experience, enhancing both the visual and sensory appeal of the design. PROJECT DURATION AND LOCATION: The project commenced in Santiago, Chile, in 2023 and is set for completion in 2024, also in Santiago. Over this period, the design evolved through a detailed process of research and development. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The Flora label was crafted using textured martele paper, enhancing the tactile experience. It features gold foil on both the logo, sun and clouds, adding a touch of elegance. The label shape was achieved through a special die cutting process, while a subtle embossing enhances the description panel. This design is a sensory experience, blending textures to evoke the sky of the north and south of Chile and its colorful landscapes. SPECIFICATIONS / TECHNICAL PROPERTIES: The bottle has a diameter of 92 mm, a height of 218 mm, and a neck width of 21,5 mm, creating a balanced and sleek profile. The bottle is complemented by a wooden cork, which adds a natural touch and enhances the artisanal feel of the product. These dimensions and materials were carefully selected to not only be functional but to also reflect the elegance and craftsmanship of the design, ensuring both visual and tactile appeal. TAGS: Gin, Spirits, Alcohol, Bottle, Packaging, Label, Branding, Design, Desert, Craft RESEARCH ABSTRACT: The research aimed to capture the emotional impact of Chilean diverse landscapes, from the deserts of the north to the forests and rivers of Patagonia. We studied the colors of sunrise behind desert mountains and the way shadows blended with the terrain hues, while also exploring the patterns formed by rocks, sand, forests, and flowing rivers. Through visual studies and photography, these insights shaped a label that evokes the natural beauty of both regions, reflecting their harmony of light and form. CHALLENGE: The main challenge was integrating the diverse colors and shapes observed in Chilean landscapes into a cohesive label design. Capturing the vivid hues of northern sunrises was complex, and it was equally difficult to convey the delicate blues and greens of southern Chilean forests and rivers, along with the soft forms of the clouds. By identifying and focusing on the most recurring patterns and colors, we distilled these elements to create a design that represents Chilean dynamic beauty while maintaining visual harmony and balance. ADDED DATE: 2024-08-19 16:16:47 TEAM MEMBERS (1) : Freelance Designer: Ian Wallace IMAGE CREDITS: Images: Ian Wallace |
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| Visit the following page to learn more: https://bitly.cx/BXxWF | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
| NAME: Flora PROFILE: Flora is an independent, artisanal distillery based in Santiago, Chile, specializing in crafting unique gins and spirits. Their creations are deeply inspired by the diverse landscapes of Chile, drawing from the distinct characteristics of the chilean varied regions. By infusing their products with the essence of these territories, Flora brings the spirit of Chile to life in every bottle, combining traditional craftsmanship with the natural beauty of the land. |
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| AWARD DETAILS | |
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Flora Gin by Ian Wallace is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Ian Wallace for design Flora here.· Press Members: Login or Register to request an exclusive interview with Ian Wallace. · Click here to register inorder to view the profile and other works by Ian Wallace. |
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