Lucky Bread Food Packaging by Antonia Skaraki |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Lucky Bread PRIMARY FUNCTION: Food Packaging INSPIRATION: The inspiration for the Lucky Bread project came from a desire to preserve and celebrate the vanishing art form of traditional wedding bagels crafted by the artisans of Marathos, Crete. This project reflects a deeper cultural homage, where symbolism, craftsmanship, and personalization converge to create a unique product. Each ornamented bread piece conveys messages of prosperity and success, bringing together ancient symbolism with modern gifting traditions. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Lucky Bread is a unique, handcrafted gift inspired by traditional Cretan wedding bagels, where each bread is adorned with intricate symbols that convey messages of fortune and new beginnings. The design stands out by combining ancient artistry with modern personalization, using symbols such as the lotus, dragonfly, and tree of life to reflect optimism, protection, and transformation. The bread is presented in a beautifully illustrated box, further enhancing its uniqueness and cultural significance. OPERATION / FLOW / INTERACTION: This is a box full of symbolisms. When the user opens this box and finds a ring made of bread with the same symbolisms that exist on the box. Inside also one finds a leaflet which explains every symbolism. All the symbolisms are for good luck. PROJECT DURATION AND LOCATION: This project started in March and finished in October in Athens and Crete. It was sent to 150 clients. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The Lucky Bread project involved collaborating with traditional Cretan artisans, known as "xompliastres,& SPECIFICATIONS / TECHNICAL PROPERTIES: Diameter: 330mm x height: 80mm. Product technology: Offcet, Cmyck and Varnish. Material: Paper Velvet 150g. We used varnish, paper lamination and handcrafted skills. TAGS: Lucky Bread, traditional Cretan wedding bread, artisan craftsmanship, symbolic bread design, wedding bagels, prosperity symbols, handcrafted bread, corporate gift, Cretan traditions RESEARCH ABSTRACT: Based on the team's different places of origin, we researched the local customs and we selected the most interesting one. A special bread ornamented by women and offered usually at weddings. This bread-ring is first shaped out of dough and then each woman crafts an ornament. We gave the women our own symbols to craft and place on the main body. Stamatakis Cretan bakery baked and placed them in the box we had manufactured. In this form, fresh and cased it was delivered to our clients. CHALLENGE: The hardest part of baking a custom bread such as this is to create new and unique symbols our of dough. The artisans had to change their kneading habit of the ordinary symbols and turn to something new, more intricate. ADDED DATE: 2024-08-27 05:53:53 TEAM MEMBERS (1) : 14 IMAGE CREDITS: Antonia Skaraki, 2024. |
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| Visit the following page to learn more: https://www.antoniaskaraki.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
| NAME: A|S Strategy, Branding & Communication PROFILE: We’ve been around for 30 years. And turn younger by the day. We’re one solid team of 8 different characters. We believe creativity can change the world. We take our work seriously but not ourselves. Before we analyze a product, we sense its aura. Before we categorize it, we feel its power. We have the passion to make a difference and the knowledge to support it. We walk first then run. We don’t look troubled when troubleshooting. Every idea is a positioning on life. Every client is unique. |
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| AWARD DETAILS | |
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Lucky Bread Food Packaging by Antonia Skaraki is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Antonia Skaraki for design Lucky Bread here.· Press Members: Login or Register to request an exclusive interview with Antonia Skaraki. · Click here to register inorder to view the profile and other works by Antonia Skaraki. |
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