Began his career in the printing industry before shifting his focus to graphic design. In the early 2000s, alongside the rise of the web, he discovered motion design—a field that immediately captivated him. He created title sequences, branding elements, and promotional animations for television networks, later expanding his expertise to film productions by designing screen graphics and faux interfaces. Over time, packaging design and book design also became significant aspects of his work, further broadening his creative toolkit. In recent years, he has started exploring procedural design, an innovative approach that provides effective and unique solutions across various fields.