Carpenter, led by Chou Hsin-Hung, is a woodworking brand blending tradition with innovation. Growing up in a woodworking factory, Chou saw the decline of Taiwan’s industry and shifted from mass production to creative design. Before cultural and creative products gained traction in Taiwan, Carpenter was pioneering the field. Their unique designs, like the Pineapple Pineapple Money Holder and Hamburger Coaster Rich and Monkey Brings Wealth, combine craftsmanship with humor, earning market success. Carpenter evolved through three phases: opening their factory for tourism experiences, commercializing cultural products, and deepening hands-on services. They expanded internationally through exhibitions like Maison&Objet Paris and MoMA New York, Tokyo Gift Show bringing Taiwanese design to the world. Facing e-commerce and pandemic challenges, Chou Hsin-Hung reinforced the value of physical interaction, launching artisan workshops to highlight the tactile appeal of woodworking. This "experience economy" approach keeps Carpenter relevant in an increasingly digital market. Committed to sustainability, they use ESG-certified wood and participate in global trade shows. More than a brand, Carpenter is a cultural movement, elevating Taiwan’s woodworking craftsmanship worldwide.