Lori Jones
ColoradoBiz Staff //July 30, 2025//
Lori Jones is a powerhouse in marketing strategy and business growth whose leadership has defined Avocet Communications as a nationally recognized agency. As president and CEO, Lori has spent more than three decades helping Fortune 500 giants, middle-market challengers and more than 1,200 startups position themselves for sustainable success.
Under Lori’s guidance, Avocet has driven remarkable outcomes across industries. Her agency played a vital role in the IPOs of two major Colorado manufacturing companies and helped transform Arc Thrift Stores into a retail leader with a 60% market share and more than $3 billion in economic impact. Lori’s Competitive Intercept™ strategy has become a proven blueprint for helping brands secure billion-dollar buyouts within months.
Her leadership has guided public safety campaigns for CDOT that cut DUI-related fatalities by 37% statewide and elevated Colorado companies like Prieto Battery, Ball Packaging and Encompass Technologies into acquisition-ready market positions.
Lori’s impact reaches far beyond Avocet’s walls. As host of StrategyCast, she has amplified insights from more than 550 business leaders including executives from IBM and General Motors. She is a Forbes Agency Council member and a Boulder County Business Hall of Fame inductee.
In the past year alone, Lori’s strategy helped VOA Colorado achieve its most successful Colorado Gives Day campaign ever with donations up 138%. She continues to guide businesses through complex transitions like first-party data shifts and AI-powered marketing adoption while serving on the boards of Colorado Cross-Disability Coalition and UC Health Longs Peak Hospital.
Lori’s work reflects a career devoted to elevating brands, mentoring leaders and building a stronger business community.