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The latest SEO news about Google Search, improving site performance, content optimization, technical SEO, Schema.org structured data, and more.

Screenshot of a Google search results panel showing two article cards: “Family Fun at the Park this Summer” from The Local Tribune, marked Subscribed, and “Things to Do With Kids this Summer in Nashville” from The Local Dot.

Google AI search experiences will soon show more links to websites

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A friendly robot face with an antenna displayed on a desktop computer monitor.

You don’t need MCP or Markdown to make sites agentic-friendly

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Screenshot of a browser page on jon.henshaw.me where the Find bar searching for “maintains” has auto-expanded the “Founder of Coywolf” section to reveal the highlighted match.

Details disclosure element can now auto-expand using the browser’s find on page feature

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A white card with a green star overlapping a second blank card, set against a rainbow gradient.

Google Search expands Preferred Sources for Top Stories globally

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Screenshot of a Google Search Console line chart with an open annotation panel labeled “Updated homepage” dated “Thu, Oct 30.”

Google adds custom annotations to Search Console

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Logo of the Internet Engineering Task Force, with a yellow zigzag line crossing a row of gray diamonds above the letters IETF.

Crawler Best Practices draft seeks to standardize bot behavior for all bots on the web

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Screenshot of robots.txt rules showing two blocks. The first reads “User-Agent: googlebot, Content-Signal: ai-train=yes, search=yes, ai-input=yes, Allow: /”. The second reads “User-Agent: OAI-Searchbot, Content-Signal: ai-train=no, search=yes, ai-input=no, Allow: /”.

Cloudflare proposes a new standard for managing AI bot access using Content Signals

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A white card with a green star overlapping a second blank card, set against a rainbow gradient.

Google’s ‘Preferred Sources’ lets you pick your favorite news sites

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Screenshot of Google's AI Mode search interface with the query “how to optimize for ai mode” and a “Kicking off 1 search…” status below it.

Google’s AI optimization tips for Search include the same practices SEOs already use

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Screenshot of Google's AI Mode answering the query “how to make pwa icons” with a generated explanation alongside a panel citing 10 sites including MDN Web Docs, Chrome for Developers, and web.dev.

Google Search ‘AI Mode’ seen as content theft by news publishing industry representative

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Two side-by-side browser screenshots of a Coywolf article titled “Open Graph Checker,” the left marked with a red minus icon and the right with a green check mark, comparing missing versus present Open Graph metadata.

Google made video indexing more challenging, but you can still get indexed with these tips

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Screenshot of the ChatGPT message box with an empty “Message ChatGPT” field and a highlighted “Search” button with a globe icon below it.

How to appear in ChatGPT search results without training their AI

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Choropleth map of the United States shading states by search interest, with Vermont and Arkansas darkest and many western states unshaded.

People searching ‘eyes hurt after eclipse’ spike after solar eclipse

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The WordPress logo and a colorful play-button-shaped graphic reading “AVIF” both point toward the Google logo.

[Updated] Google Search adds support for AVIF images, making the format OK to use in WordPress

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A video thumbnail showing an illustrated bearded man presenting, with a play button and a 12:46 duration label.

Google shifts focus toward creators with new support for profile pages and forums

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Code editor window showing a robots directive: “User-agent: Google-Extended” on the first line and “Disallow: /” on the second.

Google allows sites to opt out of training its LLMs for GenAI

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Two Google search result snippets for a page titled “What is Robots.txt? | Google Search Central | Documentation,” shown at different text sizes.

FAQ rich results removed from Google Search

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Screenshot of the Neeva search engine showing results for the query “css grid layout,” with W3Schools and Mozilla Developer Network listings and a code preview panel.

Neeva shuts down privacy search engine to focus on AI for business

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A white rabbit peeking out from beneath a black top hat, with two long ears and round eyes visible.

SEO, ChatGPT, Bard, and gimmicks

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The wordmark “schema.org” in bold white lowercase letters on a dark red background.

Google adds online product highlights by expanding use of ‘Pros and cons’ structured data

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