Communications career

Woman goes off in a public meeting in defense of LGBTQ+ people

As the digital landscape continues to evolve, creative agencies are finding themselves challenged to keep up with the ever-changing industry. What worked for a profitable agency in 2020 is not necessarily the same model that will be successful in 2023. If you're looking to maximize your agency's potential and structure it in the most efficient way, here are four tips that will help you do just that.

Tips on reporting and writing from Woodward, 60 Minutes – and Ron Burgundy. In our work with communicators, we’re always offering sage advice like, “think like a reporter” and “write like a journalist.” But what does that really mean? Here are five of my favorite journalism movies that offer great tips on reporting and writing: […]

D&I is not a program, a line item or an initiative; it is an outcome of intentional high-integrity work, strong metrics and shared accountability.

Odette & Co offers specialty public relations training for business owners and communicators seeking to secure meaningful media coverage.

Wherever you are getting work done these days, these apps and tech tricks are what the IBT team swears by for productive work days!

People are creating, consuming and sharing more media than ever before. Our editorial leaders offer their take about their work and the future of a rapidly evolving craft.