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Sky
Branding and visual identity for an innovative DeFi platform
Sky represents an ambitious evolution of the MakerDAO ecosystem, unlocking new possibilities within the DeFi industry.
Our rebranding introduces a distinctive logo, unified sub-brands, a compelling illustrative style, and an engaging web experience, all supported by comprehensive brand strategy and guidelines for consistent application across platforms.
A Fresh Evolution of Maker and DAI
Sky builds on Maker's trusted foundation, driving a new era in DeFi with transparent governance, innovative protocols, and diverse rewards. Under the Sky brand, the DAI stablecoin transforms into USDS, marking its next chapter.
The Sky is the Limit
Sky is centered on the concept of diverse sectors of the sky that transform dramatically. It conveys the multifaceted nature of the new platform and the sense of community that Sky fosters among its participants.
The engaging visual language is paired with Swiss-style clean typography, featuring the Circular Book font. The logomark is also designed with a meticulous geometric approach, ensuring a precise and celestial balance.
Sky Universe
Sky delivers a dynamic ecosystem where StarDAOs drive innovation and growth. Supported by financial tools, governance, USDS and SKY tokens power the protocol’s expansion.
Spark, the First StarDAO
Our collaboration gave Spark, the first StarDAO in the Sky ecosystem, a bold new identity with a memorable logo, unified sub-brands, expressive illustrations, and an engaging web experience, all built on clear strategy and practical guidelines.
To achieve an immersive experience, we created simulations of a realistic sky. By combining volumetric clouds with a physical sky, we produced an elegant gradient with accurate atmospheric effects.
Custom Illustration System
The Sky illustration system, inspired by portals and transformations, uses renderings, gradients, and lighting effects to craft an exciting atmosphere. It includes three interconnected levels — pictograms, icons, and illustrations — that together create a dynamic and captivating visual experience.
Sky icons boast a bright and friendly style, effectively highlighting the brand's exciting and vibrant aesthetics. In contrast, Sky pictograms are minimalistic and clear, serving as intuitive navigation elements in the product.
With bold and unique infographics, Sky communicates ideas and data metrics clearly and effectively, promoting transparency and understanding.
The design layouts are carefully crafted to balance concise data with vibrant visuals, effectively guiding attention. This approach creates an engaging experience in presentation materials that captures and sustains audience interest.
Extending beyond the digital realm, we also delivered examples of impactful outdoor advertising.
Refined Interactions
Every interactive element on the website has been thoughtfully designed. Dynamic animations, smooth transitions, and subtle lighting effects enhance depth and engagement, creating an intuitive and captivating user experience.
Sky in All Its Glory
The variety of layouts and animation solutions highlights the design’s adaptability while maintaining a consistent style and visual harmony throughout the user experience.
Seamless Responsiveness
Sky is designed to adapt flawlessly to any device — desktop, tablet, or smartphone. A robust breakpoint system ensures the site retains its aesthetics and functionality across all screen sizes, providing a smooth and consistent user experience.
Brand touchpoints, including sky gradients, data visualizations, and energetic motion graphics, play a vital role in creating a memorable experience for event participants and achieving brand goals.
Branded Swag
Sky swag captures the brand's essence by reflecting a vibrant and optimistic spirit, inviting community members to share in the energy that drives the brand forward.
Clay's work has enhanced the client's site traffic by 40%, improved brand recognition, and market positioning, and boosted engagement by 30%, customer satisfaction by 35%, and conversion rates by 25%. The team met deadlines, was responsive to client needs, and maintained proactive communication.”