🛒 𝗔𝗿𝗲 𝗴𝗿𝗼𝗰𝗲𝗿𝘆 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿𝘀 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗼𝗳 𝗿𝗲𝗰𝗶𝗽𝗲𝘀? We know recipes drive discovery. But are we underestimating their power to influence the entire customer journey—from inspiration to checkout? This new article from SideChef dives into how recipes, when paired with smart digital strategies, can become a powerful tool for retailers to increase engagement, loyalty, and sales. Some interesting insights: 🍲 Recipes can improve product visibility in relevant context 📱 Shoppable recipes bridge the gap between content and commerce 📈 Data from recipe interactions can inform inventory, personalization, and marketing. It raises a key question: Are retailers still treating recipes as isolated content, or are they integrating them into the full commerce experience? Curious to hear from those working in digital food retail—how are you leveraging (or rethinking) recipe content today? What’s working, and what’s still a challenge? 👉 Read the full piece here: https://lnkd.in/eajPpt7m Let’s discuss. #RetailInnovation #DigitalCommerce #CPG #GroceryTech #FoodMarketing #ShoppableRecipes #Omnichannel #RecipesForRetail
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