Dynamic visual identity

Agency: Reynolds and ReynerClient: POM POM Los AngelesPackaging Contents: LingerieLocation: Ukraine, USAPOM POM – Modern and stylish lingerie brand from Los AngelesPOM POM is A Modern and sty…

New visual identity of Bordeaux Metropole. An opportunity to examine the generative visual identities.

New visual identity of Bordeaux Metropole. An opportunity to examine the generative visual identities.

Opinions on corporate and brand identity work

Since 1988, Aktuel has positioned itself as one of the key players in the rental of furniture, tableware and food equipment for events. The figures: 140 employees, 3 locations, 20,000m² of stock, 60 delivery vehicles, and an incalculable number of equippe…

This visual book looks into design systems for living brand identities that can change in colour, pattern or shape. These identities often follow a system created by the designer but are sometimes created by data which is not controlled by the designer. These open identities generate new versions of themselves by external data feeds. The identity of the weather company, for example, is fuelled by the ever-changing weather conditions in real time.

Rutino is a small town located in Cilento, an Italian geographical region of Campania and an important tourist area of southern Italy. The Idea is create a living brand through a dynamic identity, showing the simplicity and the grandeur of a land in different icons and signs that fit perfectly and build the essence of Rutino.This new brand is focused on a new strategic tourism plan for the city of Rutino to reach a European, continental audience. A friendly, close and safe city, where you…

Whether a Silicon Valley startup or a family bakery, a company rebranding can be one of the biggest stepping stones to growth. On average, organizations and brands change their identities once every seven to ten years. A successful rebranding can help attract new customers to a product as well as give existing ones a new perspective on a company and its values.

Salad is a Beirut-based sustainable fashion brand that creates high-quality contemporary collections using premium up-cycled garments. Part of social enterprise FabricAID, Salad is a genderless clothing label that sources its fabric from recycled men's su…

Casa da Musica – Sagmeister & Walsh, 2007 Based on the shape of Portugal’s Casa da Musica, Stefan Sagmeister created a dynamic, faceted and endlessly varied identity. Using the silh…