Luxury brand management

Mastering the Luxury Strategy by applying 'The 24 Anti-Laws of Marketing'​ to your service-based businessWhen it comes to luxury branding and marketing services, you can not think like a normal brand. We recently created an episodic video series on YouTube, Instagram, and TikTok that talks about "How To Make Your Brand Feel More Expensive".The reason we did this was to show service-based businesses that they can apply "Luxury Branding & Marketing Principles" to their own business, even if…

Brand leaders are generalists, but never an expert. They know how to think, define, plan, execute and analyze with the best of them.

That fighting to be understood in a room full of people who benefit from misunderstanding you is a losing game. FOCUS 🧘 Instead ! . . . #dubai #focus #finance #financegoals

Dove - Brand Identity Prism

Gucci is so over.

Fashion and Luxury Brand Management is rapid growing industry, were you approach about luxury goods, service and experience from multiple points of view- marketing, logistics, brand management, communication and financial Management.

Louis Vuitton has a legacy in the world of luxury fashion. When people hear Louis Vuitton, they think of elegant, classy, (and expensive) French fashi

So your luxury brand needs some help? Check out this huge list of brand personality adjectives for brands that need to convey sophistication, luxury, and class. See the whole list on my blog!

Ferrari - Brand Identity Prism

So you've started a luxury brand, but now what? How do you define your brand personality and make sure that your brand design captures the luxury that is absolutely essential to your brand? Whether you are working with a brand designer or creating your own branding and website, visit my blog post to see 80 brand adjectives for luxury brands! For more content like this, visit my Instagram (@rosebenedictdesign) or my website: rosebenedictdesign.com.

There’s a distinct difference when marketing and selling premium goods vs. mass market goods. Coming from the corporate world of luxury goods this has always been at the top of my mind. Now as a coach and agency owner, most of my clients would identify themselves as a premium or luxury brand. BUT what does […]

Ready to build a luxury coaching brand that makes you stand out against your competition and attract your ideal clients? Follow this 6 step guide to build a luxury brand that will last a lifetime and help you scale your business.

J.N Kapferer’s Brand Identity prism allows for Chanel’s identity to be taken apart and split it into 6 areas which are: physique, personality, culture, self-image, reflection and relati…