six different colored animals are shown in the shape of an animal's head and legs
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Bow Wow Academy: Bow Wow Academy Rebrand • Ads of the World™ | Part of The Clio Network

Bow Wow Academy is a renowned dog training school. While their focus on positive reinforcement makes training seriously fun, Bow Wow’s old brand identity was anything but. They needed a brand refresh that conveyed their unleashed positivity. Our solution was to put dogs on centre stage, starting with their logo. From there, we kept the fun flowing with a canine-inspired colour palette, a pup-centric pattern, and bone-shaped doggy diplomas, proving that even old brands can learn new tricks.
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