Hands up if your drawers are laced with the Adanola logo? 👋🏼 If you raised your hand…it’s probably because you are like me and were successfully targeted by their brand strategy. All your favourite brands are the product of a well-thought out and expertly executed brand strategy. How do I know? Because you are using them. You went through the journey they mapped out for you from finding the brand, building your trust in them, connecting with them and eventually purchasing from them…