I build design teams that shape what the business ships.

I teach designers to translate their impact into language the business acts on.

Most recently designed Smith.ai's AI Receptionist from launch, then led the team that scaled it as Head of Product Design.

Product Design

Automating complaint-to-action: cutting a leading churn indicator by 95%

Built an AI complaint-to-action pipeline that ingested over a thousand complaints, grouped them into over a hundred priority-ranked themes, and drove a fix-per-week cadence. Two conversational UX fixes drove the majority of the drop.

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Product Design

Building the next generation of AI voice assistant

Led product design for an AI voice assistant, turning a human-led onboarding into a self-service product that scaled to multi 7-figure ARR.

Smith.ai Introducing AI Voice Assistant product landing page with a sound-wave motif
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Design Leadership

From invisible design work to high-impact business influence

I coached a designer from high-quality to high-impact by devising a structured communication plan, timeline, and milestones resulting in them owning their own initiatives and delivering measurable improvements for the business.

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Recent writing

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Previously designed for

  • Smith.ai
  • Close
  • BBC
  • ASOS
  • Dell
  • Samsung
  • ITV

Looking for a design leader?

I'm open to Head of Product Design roles at B2B SaaS companies building AI products.

Get in touch