Working on design systems and digital modernization for Canadian Blood Services

I've been building digital interfaces for 25 years. It's not a badge of honour — it's just a lot of experience. I designed when the internet was in its infancy, and I've watched this industry evolve.

I still love it. I love to solve problems, and I enjoy distilling the complex into something simpler. We encounter problematic digital experiences every day, and I enjoy playing my part in shaping a better way. I'm a big believer in systems, and in how a well-crafted one keeps design consistent.

The rapid rise of agentic workflows fills me with a mix of amazement, curiosity, and caution.

Work history

2005—2011

2012—2025

2025—present