Branding a Business

Branding resources, tips, and inspiration for branding a business. DIY branding, logo design inspo, brand strategy insights all to help design a brand for your small business
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Brand Identity Design for Early Childhood Educator
Playful brand design for this Early Childhood Educator and Literacy Consultant. Personal branding ideas for any business need to reflect the industry overall. For the brand development of this literacy consultant, we used graphic elements, fun brand shapes and patterns to create a playful brand aesthetic.
How to Brand Your Online Business - The Brand Identity Masterclass
You do not need to be creative to design your own brand identity. This branding masterclass shows you how to use the skills of talented type designers to create a versatile logo collection, strategic brand color palette, and brand style guide to design a brand you love. This brand training comes with an interactive brand workbook to shape your brand vision, an 80-minute training, and brand style sheet canva template. Start now to create a DIY brand that doesn't look DIY.
How to Use a Brand Style Guide and Why it's Important
What are brand guidelines and why do we need them? An in-depth look at brand style guides and why every serious brand should have one. Brand style guide inspiration and page design for brand style guides.
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Design a premium brand identity in the Brand Identity Masterclass
Branding yourself? This is the branding masterclass you have been looking for. Learn to design a versatile logo collection that communicates your expertise. Learn brand design tips, how to create a brand colour palette and brand guidelines. The masterclass includes an 80-minute training, brand workbook, and brand style sheet template.
Free Brand Discovery Questions Workbook
This brand discovery questionnaire is a digital workbook for ambitious entrepreneurs. To succeed as an online business owner, you need internal brand awareness. By asking the right brand discovery questions, you start to become aligned as a brand. You start to understand how to show up as the brand your target audience needs you to be. Download this FREE brand workbook and answer the 38+ brand discovery questions to gain clarity for a stronger brand experience that converts.
Your Brand DNA
Brands are complex and multi-faceted. But how much of your brand DNA have you focused on developing? In brand development, we combine the facets of brand strategy with the elements of your brand identity to create an emotional branding experience.
File, Folder & Workplace Organisation Tips – Clients & Projects
Working as a full-time freelance graphic designer means much more than just making pretty visuals. Behind every beautiful final design lies a well-organised and efficient workflow, an essential component of working effectively with multiple clients at once. This is how I organise my files & folders within my client/project folders – perfect for managing multiple projects or clients at once. Tips & tricks on organisation as a freelance graphic designer.
Why Introverts in Business Benefit from a Distinct Brand Personality
Your brand personality, even as a personal brand, is your single greatest asset for market distinction. You do not need to rely on face-to-camera marketing to generate leads. Allow me to show you the easy, more aligned way for attracting aligned clients by infusing a strategic brand personality across your brand experience and marketing.
My Favourite FREE Sans Serif Typefaces from Google Fonts
This collection of sans serif typefaces are my go-to free fonts for brand identities. They are modern sans serifs with unique characteristics and they're free to use commercially for brand client projects. Some of these go-to sans serif fonts have many styles and others only a handful. You're sure to find what you're looking for among these free typefaces for a modern brand.
Luxury branding relies on typography and compelling typographic logo designs
Typographic logos always look great! If you're a premium brand trying to look the part but don't have the budget yet to invest in high-end branding, I'm going to show you how to design a luxury brand identity yourself. DIY your luxury brand using designer tips and typographic logos in this 80-minute masterclass! Comes with a 20-page interactive workbook and free brand style sheet template.
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How to curate a brand image library
Master visual storytelling for your brand and marketing. Ill show you how to curate a memorable brand imagery for free using high-end stock photography websites and keyword search tips.
How to Know if You're Having a Brand Identity Crisis
Calling all small business owners, are you having a brand identity crisis? You can't commit to your brand identity. Your business attracts all the wrong clients or no clients at all. Your business has evolved but your brand hasn't. Learn what it means to have a brand identity crisis and how to survive it!
Tips for Branding your Small Business
Don't let your DIY brand be the reason your business growth is stalling. From the outside looking in, does your brand truly reflect the caliber and professionalism of your small business? Read 4 ways your DIY brand is stalling your business growth.
Taking your brand development seriously? Start with these 5 brand pillars
As a brand strategist, I want every small business owner, online business owner, and solopreneur to have an advantage in the market. Learn the top 5 brand pillars you should focus on developing first, and how to do it!