Establishing high value markets for data-driven customer relationship management systems. - Chiang, Wen-Yu (Kybernetes, 2019)

Identifying high-value airlines customers for strategies of online marketing systems: An empirical case in Taiwan. - Chiang, Wen-Yu (Kybernetes, 2018)

Discovering customer value for marketing systems: an empirical case study. - Chiang, Wen-Yu (Int. J. Prod. Res., 2017)

A new procedure of market segmentation for dynamic CRM systems: a case study of airlines in Taiwan. - Chiang, Wen-Yu (Int. J. Inf. Commun. Technol., 2014)

Applying data mining on customer relationship management system for leisure coffee-shop industry: a case study in Taiwan. - Chiang, Wen-Yu (WIREs Data Mining Knowl. Discov., 2013)

To establish online shoppers' markets and rules for dynamic CRM systems: an empirical case study in Taiwan. - Chiang, Wen-Yu (Internet Res., 2012)

To mine association rules of customer values via a data mining procedure with improved model: An empirical case study. - Chiang, Wen-Yu (Expert Syst. Appl., 2011)