Real-Time Interactivity and Impulsive Buying in Livestreaming Commerce: The Focal Intermediary Role of Inspiration. - Khoi, Nguyen Huu; Le, Angelina Nhat-Hanh (Int. J. Hum. Comput. Interact., 2024)

A moderating - mediating model of the urge to buy impulsively in social commerce live-streaming. - Khoi, Nguyen Huu; Le, Angelina Nhat-Hanh; Dong, Phong Nguyen (Electron. Commer. Res. Appl., 2023)